cover letters or application letter

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Cover Letter vs. Application Letter [Differences, Pros & Cons, and Writing Tips]

However, the major difference between a cover letter and an application letter lies in the content. A cover letter, which is usually submitted along with a resume, focuses on expressing your interest in the position. An application letter meanwhile can replace a resume and a cover letter and briefly describes your education and work history.

Job search jargon can be confusing sometimes, especially when there are terms that sound alike but mean differently. Yes, we're talking about a cover letter vs. an application letter. They serve the same purpose – introducing yourself, demonstrating your qualifications for the job opening, and convincing the employer to call you for an interview. 

Read on to learn more about:

When to Use an Application Letter vs. Cover Letter

Cover letter vs. application letter - content.

• Cover Letter vs Application Letter - Pros & Cons

Tips for Writing a Strong Application Letter

Since an application letter and cover letter are two different documents, they should also differ in terms of usage. As we all already know and understand, a cover letter is used to accompany a resume when applying for a job vacancy.

Then, what about application letters?

Below we will discuss the 5 different situations that tell whether you should use an application letter or a cover letter.

💡 When there is no job posting

If the job isn't being advertised, you can consider sending out an application letter or a letter of interest. These two documents work well when you want to express your confidence and desire to work at that company in the future.

That being said, a letter of interest is another different document, just like how an application letter is different from a cover letter. Application letters highlight your skills, strengths, and previous work experiences in detail, along with your interest in the specific position you are writing about.

💡 When you’re applying for academic programs or scholarships

In such situations, a longer-form letter like an application letter or an academic CV is more preferred compared to a resume and cover letter. The reason is that school advisors expect to see the details of your personal growth in terms of both education and employment. Therefore, they can decide whether you would be an excellent candidate to be granted the opportunity.

💡 When you’re applying for internships

As a student looking for internships, you might not have a lot of work experience to describe in your resume. For that reason, an application letter will be able to do the job of both a resume and a cover letter. 

Also, the potential employer would like to dig deep into your educational background as well as personal traits and strengths, not just hear about your passion. That's why an application letter is preferable to a cover letter or a motivation letter. 

💡 When you’re applying for a job opening

A cover letter is generally sent along with your resume for a job application. It is considered as a supporting document that helps provide additional information besides what is written in your resume. Though it’s optional to include a cover letter in your job application, you should need one to express yourself further in a more personal way.

💡 When you have a lot to write in your resume

You have plenty of work experience and have achieved many accomplishments in the field, so a 2-page resume is not enough. If so, you should describe those work experiences and accomplishments that don’t fit in your resume in a cover letter.

Remember, do not repeat the same information on your resume in your cover letter.

What if you are a recent graduate and have limited professional experience? A cover letter will then help you demonstrate your passion and motivation to apply for the job opening. You can also impress the hiring manager by stating your career goals. 

In this paragraph, we're going to show you the difference between a cover letter vs. a letter of application in terms of their format and structure.  

1. Cover Letter vs. Application Letter - Header

Basically, the header of a motivation letter vs. an application letter follows the format of business letters, which includes your contact information, the date when the letter is written, the recipient's address, and contact information.

Moon Tran La Mesa, CA, 91941  [email protected] (+310)-442-1549

April 10, 2022

Davis Pullman  Marketing Manager IVY Media  1836 La Mesa Blvd, La Mesa, CA 91942

2. Cover Letter vs. Application Letter - Salutation

The salutation in a letter is a greeting to the people who can make a decision on hiring you or offering you the scholarship. In general, they could be the hiring manager, the employer, or the Head of the Department where the vacancy is from. 

For any kind of formal letter, including a letter of interest, application letter, and cover letter, you should write a proper salutation like these:  

• If you already know the recipient's name: Hello / Dear [Name] 
• If you already know the recipient's gender: Dear Mr. / Ms. + [Name]
• If you only know the team or department: Dear Hiring Manager / Dear The Head of [Department]

💡 Pro Tip: You might be wondering, what about “To Whom It May Concern”? Believe it or not, this salutation is now considered outdated and overused. Read more on why you should consider not using “To Whom It May Concern” as your cover letter salutation.

3. Cover Letter vs. Application Letter - Opening paragraph

Here's what to include in the opening paragraph of your cover letter:

• The position you're applying for
• The purpose of the letter
• A brief statement of your qualifications

Example of the introduction in a cover letter: 

“My name is Kaylee Sands, a TESOL-certified teacher currently seeking a teaching position at Dream School. I believe that my 8 years experience in teaching English and my strong communication skills make me the right fit for this role.” 

On the other hand, application letters have a more extensive introduction through which the employer can grasp more in-depth information about the candidate’s skills and qualities. You need to cover the following elements in the opening paragraph of your application letter: 

• The purpose of the letter 
• A brief overview of your skills, experience, and goals 

Example of the introduction in an application letter: 

“My name is  Flavien Louis, an undergraduate student majoring in Marketing at Academy of Journalism and Communication. I am writing to express my desire to participate in the Unilever Future Leaders Program. I have a strong passion for exploring customer behaviors and developing Marketing plans to help the company maximize the profit. Previously, I have worked part-time at an advertising agency for one year where I have obtained much knowledge, experience, and skills in this field. I know UFLP would be the perfect opportunity for me to advance my goal of becoming a Digital Marketing specialist.”

4. Cover Letter vs. Application Letter - Body paragraph(s)

In terms of the body paragraph, a cover letter aims to express your motivation and explain why you think you're qualified for the job opening. Thus, you will need to draw strong connections between your qualifications and the job requirements, and avoid repeating the information that is already mentioned in your resume.

Example of the body paragraph in a cover letter:

“During my 10 years of experience as an HR Specialist, I have engaged in a variety of industries such as EdTech, fashion, and tourism. My major job responsibilities include employee recruitment and retention, staff development, employee benefits, and HR records management. I’m detail-oriented and able to deal with complicated issues by leveraging organizational management as well as problem-solving skills. In the most recent position at PledgCam, I have implemented the very first corporate-wide program to foster employee engagement, having achieved 100% employee participation.

Regarding my educational background, I hold a Bachelor’s degree in HRM and an MBA in Organization Development, both from Western State University.”

Meanwhile, an application letter provides a brief description of your educational background, employment history, and accomplishments in the field. The information needs to be listed chronologically so the employer can see your personal development. That makes a job application and a cover letter different.  

Example of the body paragraph in an application letter:

“In 2010, I graduated with a Bachelor's degree in Communications and an MBA from the University of Texas after studying for 6 years.

My first job was a Sales Representative at Genex Engineering, where I was responsible for selling hardware and software for Asia-based customers while obtaining orders from existing or potential sales outlets. I hit and exceeded sales KPIs by 25% for 3 months in a row in 2018.

After that, I advanced my career as a Sales Specialist at Ragic. My main job responsibilities include developing and implementing sales strategy, searching for potential clients, managing the retention of existing clients, and negotiating the contract of sales. My biggest achievement is receiving the 2020 and 2021 Sales Eminence Award for annual sales volumes over 115% of the goal.”

5. Cover Letter vs. Application Letter - Closing paragraph

How to write a cover letter vs a job application’s closing paragraph is similar. You will need to include the following information: 

• Restate your interest in the role/program.
• Include a call to action inviting the hiring manager to reach out to you.
• Express your gratitude for their time and consideration.

“As a big fan of BAS Glow for many years, I hope that I can become a part of the Business Analysis & Development team. I am confident that the experiences and skills I’ve obtained in 5 years of working have prepared me for this position. I would appreciate your time and consideration for a further discussion.

Thank you and please kindly let me know if you have any questions."

6. Cover Letter vs. Application Letter - Sign-off

There’s no difference in the sign-offs of a cover letter vs a letter of application.

Just simply end your letter with a formal closing, followed by your signature, like these:

• Best regards,
• With gratitude,

💡 Pro Tip: Avoid sign offs that are too personal and casual like: With love, Lots of love, XOXO, See you .

7. Cover Letter vs. Application Letter - Attachments

In general, you’re required to include a resume with your cover letter. You can also submit other supporting documents such as certificates and a portfolio. 

However, application letters don't contain any other attachments since they're considered a standalone document and you’ve already disclosed your explanations in the body of the letter. 

Still, to make sure you don't miss any requirements, read the job posting carefully. 

8. Cover Letter vs. Application Letter - Length

A cover letter is typically half to one page long with 250-400 words. An application letter can typically be longer than a cover letter and can be one to 2 pages long.

Cover Letter vs. Application Letter - Pros & Cons

Wondering which type of letter you should use for your application? 

Below we've listed some pros and cons of using a cover letter vs. an application letter.

Pros & Cons of a Cover Letter

• Entices the employer to read your resume.
• Shows your personal traits. 
• Better explains what you contribute to the company as a candidate for the specific position. 
• Provides additional information that's not mentioned in your resume.
• If it is an optional requirement, it shows that you're willing to take extra time to prepare a document that's not required.
• If not well-written, it would reflect poorly on your application.
• Some employers may not read cover letters if it's not a requirement for the application.
• Need to conduct a time-consuming research of the company and position in order to write a tailored cover letter.
• Need extra time and effort to prepare.
• Risk of repeating information already mentioned in the CV.

Pros & Cons of an Application Letter

• Doesn’t consume much time and effort to design and format it. 
• When well-written, it tells a compelling story about yourself.
• Works well when you want to describe in-depth academic experience. 
• Makes you stand out from the crowd as many candidates don't submit an application letter if not required. 
• No strict requirement for the length.
• Lacks personal touch and room for creativity compared to a well-designed resume.
• Some hiring managers prefer a resume or CV. 
• May be out of date for some jobs or industries. 
• Can only be used in very limited circumstances in a job search. 
• Not suitable for those with limited work experience or educational achievements. 

✅ Rephrase your resume content in your application letter.

As mentioned earlier, you shouldn't repeat what is already written in the resume. If you want to highlight any important details such as your previous job tasks and significant contribution, keep in mind to rephrase them.

✅ Highlight notable achievements.

You should not only show your accomplishments but also quantify them. That way, you can better prove yourself to the hiring manager and show that you can add more value to the company.

✅ Start each paragraph by highlighting the content.

This allows the employer to have a clear picture of what you're going to say within each paragraph. Just follow the guide on how to write a cover letter vs. job application mentioned above and you'll be able to give a clear, well-thought-out self-description.

✅ Be brief and use descriptive words.

Descriptive words allow you to provide specific information without writing a lot. Hence, consider using this kind of words will make your application letter more concise and impressive.

📚 Further reading:  300+ Resume Adjectives & How to Use Them (Guide & Examples)

✅ Stuff facts and details in the application letter.

Honesty is especially important when it comes to job and academic applications. Any false or ambiguous information may make you look bad and break your chances of landing the job interview. Including details about your experience will increase credibility and also help the readers gain a better understanding of your qualifications.

With CakeResume, you can easily create a resume online, free download your resume’s PDF formats, and utilize ATS-compliant templates to create a resume. Land your dream job, create your resume online (free download) now!

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--- Originally written by May Luong ---

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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30 Genius Cover Letter Openers Recruiters Will LOVE

Traditional cover letter wisdom tells you to start a cover letter with something to the effect of:

Dear Sir or Madam,

I am writing to apply for the marketing manager position with the Thomas Company.

We say: A cookie cutter cover letter intro feels as outdated as a Hotmail address.

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Your cover letter is the best way to introduce yourself to a hiring manager—who you are, what you have to offer, and why you want the job—but you have an extremely limited amount of space to do it. So if you really want to get noticed, you’ve got to start right off the bat with something that grabs your reader’s attention.

What do we mean? Well, we won’t just tell you, we’ll *show* you—but first, a few super quick tips!

Tips for writing an effective cover letter

Here are a few pointers to guide you as you use our example cover letter openings—we’re getting there, we promise!—to craft your own:

• Avoid boring or overused openers: Recruiters have read cover letters that start with lines like “I’m excited to apply for the front-end engineering position,” or “Your job posting on The Muse prompted me to…” so often they could wallpaper their homes with them.
• Be lively and personable: People like reading interesting, engaging stuff. The kind that paints a picture, tells a story, and maybe even makes them smile. People like it when you’re human, genuine, and memorable.
• Communicate that you’ll bring something to the company: You’ll get more into the details after your opening, of course. But your cover letter opener should still tell the reader, “This person can do something for us ,” rather than, “This job would really help them .”
• Stick to the point: Your opener, while creative, should still be relevant to the job. Don’t begin by highlighting an unrelated accomplishment or recounting an anecdote that never connects back to why you’re applying for the job.
• Find an alternative to “ To Whom It May Concern .” Seriously, banish those five words from your cover letter vocabulary forever.

30 strong cover letter openers

We’ve come up with 30 examples and separated them by the method they use to grab the reader’s attention. We don’t recommend copying and pasting them because, well, your cover letter should be unique to your stories, background, and interests, but you can most definitely use them to get inspired for your next application. (If you’re looking to see what an entire cover letter might look like, check out our article on the best cover letter examples for every type of job seeker . )

Start with passion

Employers want to hire people who care about what they’re doing. If you start your cover letter off talking about your passions and how they relate to the job, you’re telling the reader that you’ll be an engaged and motivated employee who’s likely to stick around. Plus, it’s a good way to tell the company a bit about who you are as a person right off the bat. Just be honest and realistic.

• If truly loving data is wrong, I don’t want to be right. It seems like the rest of the folks at [Analytics Company] feel the same way—and that’s just one of the reasons why I think I’d be the perfect next hire for your sales team.
• I’ve been giving my friends and family free style advice since I was 10, and recently decided it’s time I get paid for it. That’s why I couldn’t believe it when I found an open personal stylist position at [Company].
• After about three years of trying out different roles at early-stage startups around San Francisco, watching more “ find your passion “ keynotes than I’d like to admit, and assuring my parents that, yes, I actually do have a real job, I’m starting to come to terms with the fact that I’m happiest when I’m doing two things: writing great content and getting it out into the world.
• The other day, I took a career assessment , which told me I should be a maritime merchant. I’m not quite sure what that is, but it did get me thinking: A role that combines my skills in business development with my lifelong passion for the ocean would be my absolute dream. Which is how I found this role at Royal Caribbean.
• As a kid, I once gave up a day of a family vacation to transport an injured lizard I found by our hotel two hours each way to the nearest animal hospital (and talked my dad into driving me pre-GPS!). When I was a bit older, I found out I could care for animals every day for a living, and I’ve been working toward that goal ever since.
• “I am constantly checking my LinkedIn, Facebook, Twitter, and Instagram feeds—and not because of FOMO. Because I’m someone who wholeheartedly believes in the power of sharing ideas in online communal spaces, and I’m positive that I can help spark meaningful conversations as your next social media assistant.”
• When I was growing up, I wanted to be one of those people who pretend to be statues on the street. Thankfully, my career goals have become a little more aspirational over the years, but I still love to draw a crowd and entertain the masses—passions that make me the perfect community manager.

Start with admiration

Companies often want to hire people who already know, love, eat, and sleep their brand. What better to kick off your cover letter than a little flattery? Of course, remember when you’re telling a company why you love it to be specific and genuine. Because while everyone likes a compliment, no one likes obvious self-serving B.S.

• I pretty much spent my childhood in the cheap seats at Cubs games, snacking on popcorn and cheering on the team with my grandfather. It’s that memory that’s shaped my career—from helping to establish the sports marketing major at my university to leading a college baseball team to an undefeated season as assistant coach—and what led me to apply for this position at the Chicago Cubs.
• It was Rudy, my Golden Retriever, who first inspired me to apply to your operations assistant opening—not only have we used your app to find other dogs to play with in our neighborhood, he’s really excited about the prospect of coming to work with me every day. As I learned more about how [Company] is using modern tech to help pets thrive in cities, I couldn’t help but get excited to be part of it, too.
• When I was seven, I wanted to be the GEICO gecko when I grew up. I eventually realized that wasn’t an option, but you can imagine my excitement when I came across your events manager position, which would have me working side by side with my favorite company mascot.
• When I attended SXSW for the first time last month, I didn’t want to leave. So I decided I shouldn’t—and immediately went to check out job openings at the company.
• If I could make the NYC apartment rental process better for just one person, I would feel like the horrors of my recent search would all be worth it. So a customer service role at [Apartment Search Company], where I could do it every day? I can’t think of anything more fulfilling.
• [Vacation Rental Company] is synonymous with luxury and escape, known for spaces that inspire. I’ve felt this firsthand every time I’ve stayed at one of your properties—whether I was throwing a bachelorette party or working from home in a new locale—and I would love the chance to contribute to this reputation as your destination manager.
• I was an hour out from hosting my first big dinner party when I realized I had forgotten to pick up the white wine. In a panic, I started Googling delivery services, and that’s when I first stumbled across [Delivery Service Company]. I’ve been hooked ever since, so I couldn’t help but get excited by the idea of bringing this amazingness to nervous hosts like me as your next social media and community manager.
• Though I’m happily employed as a marketing manager, seeing the job description for your company’s PR director position stopped me in my tracks. I’ve been wearing your glasses for many years, and have always been impressed by the way the company treats its customers, employees, and the community at large.
• A group of us IT folks were sitting around talking about our favorite Pacific Northwest companies this morning (coincidentally, over coffee). As you might figure, Starbucks was among the first names that came up. What makes you such a standout among Seattle-based corporations? Here’s the list we compiled:

Start with accomplishments

For any given job, you’re going to be competing with a lot of other people—presumably, a lot of other similarly qualified people. So a great way to stand out in your cover letter is to highlight something about yourself—a character trait, an accomplishment, a really impressive skill—that’ll quickly show how you stand out.

• My last boss once told me that my phone manner could probably defuse an international hostage situation. I’ve always had a knack for communicating with people—the easygoing and the difficult alike—and I’d love to bring that skill to your open office manager position.
• Among my colleagues, I’m known as the one who can pick up the pieces, no matter what amount of you-know-what hits the fan. Which is why I think there’s no one better to fill this customer service leader position.
• Last December, I ousted our company’s top salesperson from his spot—and he hasn’t seen it since. Which means, I’m ready for my next big challenge, and the sales manager role at your company is exactly what I’m looking for.
• After spending three years managing the internal communications for a 2,000-person company, I could plan a quarterly town hall or draft an interoffice memo in my sleep. What do I want to do next? Put that experience to work as a consultant for executives looking to level up their communications strategy.
• While you won’t find the title “community manager” listed on my resume, I’ve actually been bringing people together online and off for three years while running my own blog and series of meetups.
• If you’re looking for someone who can follow orders to the T and doesn’t like to rock the boat, I’m probably not the right candidate. But if you need someone who can dig into data, see what’s working (and what’s not), and challenge the status quo, let’s talk.
• I recently relocated my family to Texas. As we neared our new home, I noticed with intrigue the many wind turbines dotting the landscape. Suddenly, it hit me: “This is the career for me.” After unloading the moving van, I promptly researched companies in this sector that may benefit most from a skilled field engineer with expert electromechanical skills. And I discovered that [Company] is where I want to be.
• You might be wondering what a 15-year veteran of the accounting world is doing applying to an operations role at a food startup. While I agree the shift is a little strange, I know you’re looking for someone who’s equal parts foodie and financial expert, and I think that means I’m your person.
• Over the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity of everyone around me. It’s what’s earned me three promotions in the supply chain department at my current company, and it’s what I know I can do as the new operations analyst for [Company].

Start with humor and creativity

OK, before you read any of these, we have to stamp them with a big, blaring disclaimer: Do your homework before trying anything like this—learning everything you can about the company and the hiring manager to gauge whether or not they appreciate some comedic relief or a bit of snark. If they do, it’s a great way to make them smile (then call you). If they don’t? Try a different approach.

• Have you ever had your mom call five times a day asking for a status update on how your job search is going, and then sound incredulous that you haven’t made more progress since the last phone call? That’s my life right now. But I’m hoping that soon my life will revolve around being your full-time social media manager. The good news is, I bring more to the table than just an overbearing mom. Let me tell you more.
• Thank you so much for offering me the marketing manager position at [Company]! I wholeheartedly accept. OK, I know we’re not quite there yet. But if we were, here are just a few ideas for what I would do once in the role.
• I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter and describing all the reasons I’m the one who can take [E-Commerce Company]’s business to the next level.
• I never thought that accidentally dropping my iPhone out of a second story window would change my life (it’s a funny story—ask me about it). But thanks to my misfortune, I discovered [Phone Repair Company]—and found my dream job as an expansion associate.
• If we were playing “Two Truths and a Lie,” I’d say: I’ve exceeded my sales quotas by at least 20% every quarter this year, I once won an international pie-eating contest, and I have an amazing job at [Company]. The last, of course, is the lie. For now.

Jenny Foss , Erica Breuer , and Regina Borsellino also contributed writing, reporting, and/or advice to this article.

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Free online cover letter generator

Create the best cover letter now.

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Our cover letter template designs and samples have been carefully crafted to maximize their visual and textual impact. You want recruiters to fall in love with your professional story before they even meet you. That’s what we aim to help you with.

Proven cover letter templates

Why our cover letter builder helps you getting the ideal job.

Finally, you don’t have to build anything from scratch. That’s always the most difficult part. And now it’s the part you can just skip. Our free cover letter templates are ready to use and fill in with minimal effort. The attention-grabbing beautiful designs and organized structure have been tested and vetted. All our cover letter templates have been approved by recruitment experts.

Recruiters and hiring managers still emphasize poor grammar and typos as a dominant reason for rejecting applications. Don’t be a part of that statistic. We’ve taken care of combining all the tools you need in one place - including a spell-checker. No need to use multiple software or online tools - the perfect cover letter build unites them all!

Go beyond just files and documents. Actually control and analyze your application process in one powerful dashboard. Our job tracker helps you monitor every stage of the job hunt. It provides a bird’s eye view of your successful tactics, as well as possible improvements. Add jobs to your shortlist to pursue later. Keep tabs on your offers. Stay on top of scheduled interviews, follow up on completed ones and more.

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How to build a cover letter.

It used to be the case that you needed creative writing skills to build an amazing cover letter. And time. Lots of time. Now, all you need is the perfect online builder - and you’re good to go!

Go to our varied collection of beautifully designed cover letter templates and pick one that suits you! We have created templates and samples that align with jobs, industries and professional image goals. All you need to do is consider which one strikes your fancy and is appropriate for your potential employer.

Add your contact information, as well as any needed (and appropriate) personal data the employer requires. Our well-designed templates make sure your info won’t get overlooked and your documents don’t get lost due to boring visuals. After all, your cover letter is your ambassador.

Save tons of time, condensing the long journey of a convincing professional appeal to several minutes and keystrokes. You can use our free guiding samples that show mock-up cover letters, written by hiring professionals based on years of experience. With all the technical and guiding support - this won’t take long!

Tailor the design, structure and formatting of your cover letter in a couple of clicks. The template and other aspects of your document can be adjusted as you see fit. And what’s more, you can experiment as long as you want - our online and offline sync features mean you won’t lose any of your changes even if you lose your internet connection.

Whether your employer uses an Applicant Tracking System or prefers email, whether they use Mac or PC - we’ve got you covered. Make use of PDF files to perfectly preserve your beautiful cover letter formatting.

Land that dream job now!

Jobscan > Cover Letter Checker | Scan and Optimize Your Cover Letter

Create the Perfect Cover Letter with Jobcan's Cover Letter Checker

Get personalized feedback on how to optimize your cover letter with Jobscan's ATS-friendly cover letter scanner and get more interviews.

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Improve Your Chances of Getting Hired

Stand out from the competition by optimizing your cover letter for the job you want. Jobcan’s cover letter checker analyzes your cover letter and compares it to the job listing to identify the key skills and qualifications that recruiters are looking for.

You’ll get personalized feedback on how to improve your cover letter and make it more compelling to potential employers.

Save Time and Effort

A job search can be time-consuming, and crafting a personalized cover letter for each job listing can be a daunting task. Our cover letter scanner takes only seconds to assess your text and give you detailed notes on how to improve it.

You’ll be able to submit a tailored cover letter with confidence, knowing that it matches the requirements of the job you want.

ATS-Friendly Cover Letters

Many employers use automated systems to screen job applications, so your cover letter needs to be scannable and ATS-friendly. Otherwise, your information might not even reach the recruiter or hiring manager.

Our cover letter scanner checks your cover letter for ATS compatibility, ensuring that these systems can read it and get your application in front of the right people.

How to optimize your cover letter

From your Jobscan dashboard, upload your cover letter file along with your resume into the scanner.

Paste the text of the job listing into the scanner.

The Match Report will give you tailored advice on which skills or experience to mention in your cover letter. You’ll also receive guidelines for effective cover letter writing.

Update your cover letter document, click on the Upload and rescan button, then paste in the updated text of your cover letter. Your Match Rate will update. Continue this process with your resume and cover letter until you reach a match rate of 75% or higher.

Frequently Asked Questions

Are cover letters scanned by ats.

​We’ve encountered some ATS that search for keywords within cover letters. Basically, if an application asks for a cover letter, they’re likely to scan it through ATS.

How do I scan a cover letter with Jobscan?

You can scan a cover letter with the Jobscan Premium plan . After running a resume scan, locate the Cover Letter portal next to the Resume tab in the Match Report. Click “Add Cover Letter and Rescan” to run a cover letter scan.

What's the difference between hard skills, soft skills, and keywords, and why does it matter?

Hard skills are skills learned through training or hands-on experience and include proficiency with specific software, tools, or other specialized skills. Soft skills are skills that don’t necessarily require training, such as “detail oriented” or “team player.”

Hard skills are what recruiters are most likely to be searching for, where soft skills are hard to quantify and are less likely to be searched by a recruiter.

Keywords are words that appear frequently in the job description, but are not currently classified as skills. They’re company “buzzwords” you can incorporate into your resume, cover letter, or during your interview.

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“Anyone seriously looking for a job should sign up for this platform and put every single resume and cover letter through here before applying. The return on investment is unlike anything else!”

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Create a great cover letter with Copilot

JUNE 12, 2024

3 MIN READING

AI FOR: Work

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Writing a cover letter—and often multiple cover letters—can take a lot of time. Using Copilot  as your AI assistant can speed up the process by helping you create and optimize cover letters that'll wow hiring managers.

How Copilot can help you write a cover letter

Copilot  can generate text  based on the prompt you give it. It can also analyze vast amounts of relevant information and web results. With your creative input and Copilot as your AI assistant, you can handle a wide variety of research, writing, and editing tasks to help create great cover letters for free.

So, what are the ways that Copilot can help with the cover letter process? Here are just a few:

Credit: Image created with AI

Generate cover letter templates

Wondering how you begin a cover letter? A solid template is a great way to start, and Copilot  can create a free cover letter template upon request. Simply ask Copilot to “generate a basic cover letter template.” Then copy and paste it into a Microsoft Word  document or another platform and go from there. You can also upgrade to Copilot Pro  to use Copilot right inside Word and other M365 apps!

Match your skills and experience to a job description

Use your resume and a job description to have Copilot  create a personalized cover letter draft. Simply enter this prompt: “Create a cover letter draft for the below position that highlights my skills and experience in my below resume.” Then, paste the job description or URL and resume into the same prompt. Do you want to get your personality into the draft, too? Provide a few descriptors in your prompt to help Copilot hit the right tone.

Identify keywords for ATS

Applicant tracking systems (ATS) scan resumes and cover letters for specific keywords. These keywords could be related to skills, titles, and qualifications for the posted job. You can use Copilot  to help identify possible ATS keywords so you can optimize your cover letter with them.

Try asking Copilot to “analyze this job description for relevant keywords for applicant tracking systems?” Then, copy and paste the URL or text of the job description. While Copilot can’t provide the specifics of what a company is looking for or how or whether it uses ATS, Copilot can suggest several keywords that may apply to the specific job description. You can incorporate these manually or paste your cover letter draft in the Ask me anything… search box and ask Copilot to help integrate the recommended keywords into the text.

Learn from cover letter examples

You can also use Copilot  to become a cover letter writer extraordinaire. Try prompting Copilot to provide cover letter examples in your field, related to a specific job or company, or that showcase your skills or experience. Copilot will search the web to find examples for you or create examples itself. Studying these examples is a great starting point. After learning from them, make your cover letter stronger by personalizing it to the role and what you can bring to it.

Get feedback and suggestions

Let Copilot proofread your finished cover letter for grammar  and give general feedback based on quality, engagement, tone, and more. You can also have Copilot  further evaluate your qualifications by asking it to check your final product against the job description.

Create different variations

It’s not uncommon to have to write several cover letters for different roles. Thankfully, Copilot  can help create variations of existing cover letters and tailor them to different job descriptions. Once you have a cover letter that captures your skills and style, ask Copilot to help create updated drafts to match as many job descriptions as you like!

Getting your foot in the door can be hard, but Copilot  and the Copilot app  can help you get the job you want . Whether you’ve been job hunting for a few months or you’re just entering the market, Copilot is there to help you find, apply for, and land your next job!

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