product for marketing presentation

Product Presentation Examples | 2024 Ultimate Guide

Ellie Tran • 07 April, 2024 • 24 min read

Are you looking for product launch presentation example? The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.

• ‘ Tesla’s next-gen Roadster stole the show from the electric truck ’, Electrek .
• ‘ Moz unveils Moz Group, new product ideas at MozCon ’, PR Newswire .
• ‘ 5 mind-boggling tech sneaks from Adobe Max 2020 ’, Creative Bloq .

So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?

If you’re looking for answers to these questions, you’re in the right place. Take a look at the full guide for how to make a successful product presentation.

Ready to dive in? Let’s get started!

Table of Contents

What is a product presentation.

• Why Is It Important?
• 9 Things in the Outline
• 6 Steps to Host

In A Few Words…

Frequently asked questions, tips from ahaslides.

• Marketing presentation
• Business presentation

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A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to get to know more about it. 

In this type of presentation , you’ll take your audience through what it is, how it works, and how it helps solve their problems.

For example, the Tinder pitch deck and Tesla’s Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .

So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:

• Board of directors, shareholders/investors – To this group, typically you’ll pitch a new idea to ask for approval before the whole team starts working on it.
• Colleagues – You can show a trial or beta version of the new product to other members of your company and collect their feedback .
• The public, potential & current customers – This can be a product launch, which shows your target audience everything they need to know about the product.

The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.

Why Is Product Presentation Examples Important?

A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:

• Raise awareness and grab more attention – By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
• Stand out in the cutthroat market – Having great products isn’t enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
• Leave a deeper impression on your potential customers – Give them another reason to remember your product. Maybe when they’re on the go and see something similar to what you’ve presented, it would ring a bell for them.
• A source for external PR – Ever noticed how Moz dominates the media coverage after their annual professional ‘marketing camp’ MozCon? CEO at the  WhenIPost guest posting agency  says: “You can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders.”
• Boost sales and revenue – When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.

9 Things in a Product Presentation Outline

To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.

Let’s take a quick tour of a typical product presentation 👇

• Introduction
• Company Information
• Product Information
• Benefits of the Product
• Positioning Map
• Examples and Testimonials
• Call to Action

#1 – Introduction

An introduction is the first impression people have of your product presentation, that’s why you should start strong and show people what they can expect to hear.

It’s never easy to blow the audience’s mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( here’s how ). A great start can boost your confidence to nail the rest of your presentation.

If you want to make this product presentation super-duper clear, you can give your audience a preview of what they’re going to see. This way, they will know how to follow better and not miss any important points.

#3 – Company Information

Again, you don’t need this part in every one of your product presentations, but it’s best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.

#4 – Product Introduction

The star of the show is here 🌟 It’s the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.

There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .

As your team has invested massive amounts of time in developing your product to meet the market’s demands, it’s essential to prove to your audience that this product can solve their problems.

Do some research, discover your customers’ pain points, list out some potential consequences and here comes a hero to the rescue 🦸 Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.

You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.

Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.

#5 – Benefits of the Product

What else can your product do, aside from solving that particular problem? 

What values can it bring to your customers and the community? 

Is it a game-changer? 

How is it different from other decent similar products on the market?

After grabbing the audience’s attention on your product, poke into all the good things that it can bring about. It’s also vital to spotlight your product’s unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.

🎊 Check out: 21+ Icebreaker Games for Better Team Meeting Engagement | Updated in 2024

#6 – Positioning Map

A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.

If a positioning map doesn’t fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.

In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field it’s in.

#7 – Real-Life Product launch Presentation Examples and Testimonials 

Everything you’ve said to your audience so far can sound like theories that go in one ear and out the other. That’s why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.

And if possible, let them see it in person or interact with the new product right away; it’ll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.

✅ We have some real-life examples for you too!

#8 – Call to Action 

Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like ‘ you should use it ’ to persuade people to purchase their product, right?

Of course, it’s still crucial to tell people what you expect them to do in a few short sentences.

#9 – Conclusion

Don’t let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).

Quite a huge load of work. 😵 Sit tight; we’ll walk you through everything in the simplest way possible to get you prepared.

6 Steps to Host a Product Presentation

Now you get what should be included in your product presentation, it’s time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?

The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!

• Set your goals
• Define audience needs
• Make an outline & prepare your content
• Choose a presenting tool & design your presentation
• Anticipate questions & prepare the answers
• Practice, practice, practice

#1 – Set your goals

You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style you’re going for and the way you present everything.

To make your goals more clear and achievable, set them based on the SMART diagram.

For example , at AhaSlides, we have product presentations among our big team quite often. Let’s imagine we’re having another one real soon and we need to set a SMART goal.

Here’s Chloe, our Business Analyst 👩‍💻 She wants to announce a recently developed feature to her colleagues.

Her audience is made up of colleagues who don’t directly build the product, like the ones from the marketing and customer success teams. This means that they’re not experts in data, coding or software engineering, etc.

You might think of a general goal, such as ‘everyone understands thoroughly about the developed feature’. But this is pretty vague and ambiguous, right?

Here’s the SMART goal for this product presentation:

• S (Specific) – State what you want to achieve and how to do so in a clear and detailed way.

🎯 Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.

• M (Measurable) – You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.

🎯 Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).

• A (Attainable) – Your goal can be challenging, but don’t make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.

• R (Relevant) – Have a look at the big picture and check whether what you’re planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.

• T (Time-bound) – There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, you’ll have the ultimate goal:

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.

A goal can get quite big and sometimes make you feel too much. Remember, you don’t have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.

You can also consider chunking down a long goal into smaller objectives to do one by one. 

Check out: Use idea boards to brainstorm better for your next presentation!

#2 – Define audience needs

If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.

First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.

In this step, you should sit down with your team and work together (maybe try a session with right brainstorm tool ) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.

There are some questions you can ask to understand their needs: 

• What are they like?
• Why are they here?
• What keeps them up at night?
• How can you solve their problems?
• What do you want them to do?
• See more questions here .

#3 – Make an outline & prepare your content

When you know what you should say, it’s time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.

After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team won’t forget anything. 

#4 – Choose a presenting tool & design your presentation

Talking is not enough on its own, especially in a product presentation. That’s why you should give the audience something to look at, and maybe interact with, in order to liven up the room.

With slide decks, it’s not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.

You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their responses to random team generator , live word clouds , online quiz , polls , brainstorming sessions, Q&As tool , spinner wheel and more.

💡Looking for more Powerpoint product presentation templates or alternatives? Check them out in this article .

#5 – Anticipate questions & prepare the answers

Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldn’t answer all questions related to the product that you’ve created, so try your best to avoid that situation.

It’s a good practice to put yourself in the audience’s shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.

🎉 Check out: 180 Fun General Knowledge Quiz Questions and Answers [2024 Updated]

#6 – Practice, practice, practice 

The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.

You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.

5 Product Presentation Examples

Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.

#1 – Samsung & the way they started the presentation

Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. It’s loud, it’s eye-catching, and it’s satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.

Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you can’t come up with any of these, don’t try too hard, just keep it short and sweet.

Takeaway: Start your presentation on a high note.

#2 – Tinder & how they laid out problems

As you’re presenting your product to ‘sell’ them to a cohort of people, it’s important to find out the thorns in their side.

Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. It’s simple, impressive and can’t be any more entertaining.

Takeaway: Find the true problem, be the best solution and drive your points home!

#3 – Airbnb & how they let the numbers speak

Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldn’t say no to, in which they let their data gain trust from the audience.

Takeaway: Remember to include data and make it big & bold.

#4 – Tesla & their Roadster appearance

Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Tesla’s product presentation.

At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.

Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.

#5 – Apple & the tagline for Macbook Air presentation in 2008

There’s something in the Air.

This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyone’s attention. 

Having a tagline reminds people of your product’s characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.

Takeaway: Find a tagline or slogan that represents your brand and product.

Other Product Presentation Tips

🎨 Stick to one slide theme – Make your slides uniform and follow your brand guidelines. It’s a good way to promote your company’s branding.

😵 Don’t cram too much information on your slides – Keep things neat and clean, and don’t put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30. 

🌟 Know your style and delivery – Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!

🌷 Add more visual aids – Some pictures, videos or gifs can help you grab people’s attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data. 

📱 Make it interactive – 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.

Feeling snowed under with all the information in this article?

There are a lot of things to do when presenting your product, whether it’s in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.

If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.

A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to learn more about it.

Why product presentation is important?

Effectively product presentation helps to (1) raise awareness and grab more attention (2) Stand out in the cutthroat market (3) Leave a deeper impression on your potential customers (4) A source for external PR and (5) Boost sales and revenue

What a good product presentation should be?

A great product presentation blends between the presenter’s delivery of the information and the visuals that illustrate the product itself, to impress listeners, including investors, colleagues and public in general

A lifelong learner, a traveller and content creator eager to explore the best of both worlds: the real and virtual one full of interactive activities with AhaSlides.

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Blog Business 12 Marketing Presentation Examples for You

12 Marketing Presentation Examples for You

Written by: Danesh Ramuthi Nov 29, 2023

Crafting an effective marketing presentation is essential in today’s competitive business landscape. A marketing presentation, fundamentally, is a dynamic communication tool utilized by businesses to present their marketing ideas, strategies, goals and achievements to a specific target audience.

Typically, this involves presenting a marketing plan, showcasing marketing campaign initiatives, or highlighting the success of a marketing strategy through engaging stories and compelling data.

Well, if you are wondering how you can create your own marketing presentation then worry not.

With Venngage presentation maker and their customizable marketing presentation templates , you can take these ideas and mold them into your own successful business narrative. These professionally designed presentation templates are visually appealing and easy to use, ensuring that your marketing presentations not only inform but also engage your audience. 

Click to jump ahead:

12 marketing presentation example

How to create an effective marketing presentation.

• How to present a marketing plan
• Wrapping up 

In business communication, marketing presentations stand out as a pivotal means of sharing ideas and strategies. A prime example of a marketing presentation vividly demonstrates how to effectively communicate a company’s marketing strategy, objectives and achievements.

Let’s look at a few examples of marketing presentations and how they can cater to different scenarios.  

Marketing strategy presentation example

A stellar marketing strategy presentation example showcases the intricate planning and execution of a company’s marketing efforts. It begins by defining the target market and the unique challenges it presents. The presentation then outlines the key marketing objectives and the strategies devised to meet them.

Emphasizing on the unique selling point of the product or service, it weaves an engaging story that resonates with the potential customers. The use of real-life examples and data-driven results adds credibility and helps in presenting a compelling case.

They also highlight how to effectively use marketing channels and digital tools to maximize reach and impact.

The key takeaway from such a presentation is not just the strategy itself, but how it is communicated to ensure the audience understands and remembers the key messages, aligning with the overall business goals.

Marketing plan presentation example

A marketing plan presentation example is a comprehensive deck that outlines a company’s roadmap for marketing success.

It starts with an analysis of the current market conditions, identifying potential customers, and discussing contemporary trends.

The presentation then delves into the specifics of the marketing plan, detailing the marketing channels to be used, the marketing budget and the timeline for implementation. It provides insights into the unique value proposition of the product or service and how it will be communicated to the target audience.

The use of powerful visual elements and bullet points helps in presenting complex information in an easily digestible format. This type of presentation also often includes a timeline slide to give the audience a clear sense of the plan’s progression.

The objective is to present a clear, actionable plan that aligns with the company’s overall business goals and to persuade the audience of its potential success.

Digital marketing presentation example

In a digital marketing presentation example, the focus shifts to how digital channels can be leveraged to achieve marketing objectives.

This presentation type is visually appealing and uses design elements that resonate with digital trends. It begins by outlining the digital marketing strategy, including SEO, social media, email marketing and content marketing.

The presentation shows how these digital channels can be utilized to reach a broader audience, create awareness and drive engagement. It includes real-life examples of successful digital marketing campaigns, highlighting key takeaways and the impact on business growth. The presentation also discusses the importance of analyzing data to refine marketing efforts continually.

A digital marketing presentation is an engaging and informative tool, providing key insights into how digital channels can be effectively utilized for a successful marketing campaign.

It leaves the audience with a clear understanding of the digital marketing landscape and the company’s approach to harnessing its potential.

Social media marketing presentation example

A social media marketing presentation example focuses on illustrating a company’s strategy for leveraging social media platforms to enhance its marketing efforts. Usually, this type of presentation begins by highlighting the importance of social media in contemporary marketing and how it can be a powerful tool to reach potential customers and create engagement.

It showcases the specific social media channels the company plans to use, tailored to the target audience and the unique selling points of the product or service. The presentation further delves into content strategy, including the types of posts, frequency and engagement tactics.

Real-life examples of successful social media campaigns are often included to provide inspiration and demonstrate practical applications.

Key performance indicators and methods for measuring the success of social media efforts are also discussed, emphasizing the need for data-driven strategies.

Marketing campaign presentation example

A marketing campaign presentation example is a detailed display of a company’s planned or executed marketing campaign. It starts by setting the scene with the campaign’s background, objectives and target market.

The presentation then unfolds the campaign’s key message and the unique value proposition it offers to the target audience. It outlines the various marketing channels and tactics used, such as digital advertising, press releases or influencer collaborations, providing a comprehensive view of the campaign’s approach.

The use of engaging stories and visual elements , like graphics and videos, makes the presentation both captivating and memorable. This example also includes a section on the budget and resources allocated for the campaign, offering a realistic view of the campaign’s scope.

Key takeaways and predicted outcomes, based on market analysis or previous campaigns, are highlighted to give the audience an understanding of the expected impact and success metrics of the campaign.

Creating an effective marketing presentation involves a series of well-thought-out steps to ensure that your message resonates with your audience. Here’s a step-by-step guide:

• Seize your audience’s attention : Begin your presentation by addressing the audience’s main concerns or pain points. Ask dramatic, thought-provoking questions to ignite emotions and engage your audience from the start​​.
• Promise something and deliver it : Make clear promises about what your presentation will deliver. This could be solutions to problems, new insights or actionable strategies. Ensure that you fulfill these promises throughout your presentation​​.
• Tell an engaging story backed by data : Use storytelling to make your content relatable and personal. Introduce real-life examples or scenarios and support them with solid data to add credibility​​.
• Have less slide content rather than more : Avoid overloading your slides with text. Keep content concise and support your speech with key points, visuals and high-quality images. Using multiple slides with relevant images can help maintain audience attention​​.
• Use humor wisely : Lighten the mood by incorporating appropriate humor through witty wordplay, GIFs or memes, ensuring it’s relevant and not distracting​​.
• Conclude with a clear call to action (CTA) : At the end of your presentation, reiterate the key points and instruct your audience on the next steps or actions they should take. This could involve asking questions, applying the information provided, or engaging in further discussion​​.

Read Also: 12 Best Presentation Software for 2023

How to present a marketing plan?

Presenting a marketing plan effectively is a key step in communicating your strategies and aligning your team towards common goals. Here’s a comprehensive guide to crafting an effective marketing plan presentation:

• Executive summary : Begin with a concise overview of the marketing plan, highlighting key objectives, target market and strategies​​.
• Market analysis : Present detailed market analysis including size, trends, customer segments and competitive landscape, supported by data and research​​.
• Marketing objectives : State clear, SMART marketing objectives, aligning them with overall business goals​​.
• Target market and buyer persona : Describe target market segments and buyer personas, detailing demographic, psychographic and behavioral characteristics​​.
• Competitive analysis : Analyze main competitors, their strengths, weaknesses, market share and key differentiators​​.
• Marketing strategies : Outline key marketing strategies for product positioning, pricing, distribution, promotion and branding​​.
• Action plan and timeline : Present a detailed action plan with specific tactics, activities and timelines​​.
• Budget and resource allocation : Provide an overview of the marketing budget and its allocation across various activities​​.
• Performance measurement and KPI : Highlight key performance indicators to measure the success of the marketing plan​​.
• Conclusion and next steps : Summarize main points, key takeaways and outline next steps in the implementation process​

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Wrapping up

I hope you’ve gained valuable insights and inspiration from this article to elevate your own marketing efforts. From the intricacies of a marketing strategy presentation to the creative approaches in digital and social media marketing, each example serves not just as a guide, but as a springboard for your own innovative ideas.

The steps to creating an effective marketing presentation and presenting a marketing plan underscore the importance of structure, storytelling and audience engagement. These are your tools to transform data and strategies into compelling narratives that resonate with your audience.

Use these examples, tips and tools to create presentations that effectively showcase your marketing ideas and strategies. Let your presentations be the window through which stakeholders view your vision and commitment to excellence.

As you step forward to apply these learnings, remember the power of professional and visually appealing presentations.

Venngage presentation maker and their customizable marketing presentation templates offer a variety of options to suit your unique marketing needs. These tools are designed to help you craft presentations that are not only informative but also aesthetically engaging, ensuring your message is both seen and remembered.

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30 Free Marketing Presentation Templates with Modern Design

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Updated: July 14, 2022

Today, we decided to take a deep dive and handpick presentation resources for your marketing projects . If you are a marketer or you need to design and prepare a presentation for your marketing team, look no further. Below we’ve listed 30 free marketing presentation template resources so you won’t need to start from scratch. Some are multipurpose business templates with designated marketing sections, while others are directly designed for marketing plans. There’s something for every marketer.

In the meanwhile, you can take a look at our collection of inspiring marketing web designs that can help you find ideas for your new website.

1. Free Social Media Marketing PowerPoint Template

The template offers slides for presenting social media data. It includes slides for buyer persona, a timeline to explain the evolution of your company, and graphs and tables to analyze your competitors and growth.

• 100% editable and easy to modify
• 38 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines, and mockups
• Compatible with PowerPoint and Google Slides

2. Free Drinks Campaign Presentation Template

A beer day campaign free template that allows you to grab a beer and start preparing a great marketing presentation that will appeal to everyone. Cheers!

• 32 different slides
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides and Microsoft PowerPoint

3. Free Virtual Campaign Presentation Template

Designed to look kawaii and colorful, this marketing presentation template has sections about your company, content plan, market analysis, budget, or KPI overview.

• A creative design that looks like browser windows
• 30 different slides to impress your audience
• Available in five colors: pink, orange, blue, purple, and green
• Contains easy-to-edit graphics, maps and mockups

4. Free Cyber Monday Presentation Template

The theme of this marketing template revolves around Cyber Monday. Plus, the contrast between the black backgrounds and the light blue and pink tones is pure eye candy.

• 33 different slides to impress your audience
• Available in five colors: blue, green, yellow, pink, and orange
• Contains easy-to-edit graphics and maps

5. Free Ethical Marketing Presentation Template

If the topic of ethics is what you want to discuss with your company’s managers, this template is ideal for the purpose.

• 35 different slides to impress your audience

6. Free Spark Business PowerPoint Template

This free template includes 20 semi-transparent illustrations of different concepts: security, social networks, bitcoin, and more.

• Fully editable. Add your own content, change colors and pictures
• 25 slides with tips for better presentations
• Design with a dark background and transparent illustrations
• With lots of free resources included: graphs, maps, tables, and diagrams

7. Free Stylish Pitch Deck Presentation Template

Emilia is a multi-purpose business and marketing template with a clean and formal design, with several variations for each slide layout.

• Fully editable. Easy to change colors, text, and photos
• 25 different slides with tips to improve your presentation
• Professional design in yellow and navy blue
• Feature-rich theme with examples of styles for graphs, charts, and tables

8. Free AI Tech Agency Presentation Template

This presentation design focuses on technology with its high-tech abstract backgrounds. The template gives a futuristic vibe and plays around with neural networks and the depth of field. To present your services, the evolution of your digital marketing agency, and your clients, there are many different layouts just for you to choose from.

• A futuristic template with abstract backgrounds
• 23 different slides to impress your audience

9. Healthy Fruits Marketing PowerPoint Template

This free marketing template for your next health foods campaign has a fresh style with a fruity design.

• 25 different slides to impress your audience
• Available in five colors: Orange, purple, blue, pink, and green

10. Food Campaign Presentation Template

Food is the main element of the design, with watercolor drawings of fruit and vegetables.

• A marketing campaign presentation with watercolor illustrations of food
• 27 different slides to impress your audience
• Available in five colors

11. Free Summer Campaign Presentation Template

A summer vibes template for creating presentations about your marketing plan.

• 24 different slides
• Contains editable graphics and maps
• Includes 1000+ icons divided into 11 different themes for customizing your slides
• Designed to be used in Google Slides and PowerPoint

12. Aqua Marketing Plan Presentation Template

The free Aqua watercolor marketing plan template is a good choice if your message has to do with water or the environment.

13. Lettering for Marketing Presentation Template

Nothing like catching your audience’s attention with designer lettering that makes them associate it with your brand.

14. Free Online Marketing Plan PowerPoint Template

This is an editable online marketing plan template, with  Free PDF & PPT download , that addresses these questions:

• Who is your target?
• How do you plan to reach them?
• How will you retain them after?
• Who are your competitors?
• How can you make your business stand out?

15. Free Colorful Statistics Presentation Template

This free template is specifically designed for presenting data results or statistics.

• 25 different slides

16. Free Food Marketing Campaign Presentation

A modern marketing template for presentations of companies in the food industry.

17. Connections – PowerPoint Presentation Template

The theme of this template fits social media, science, or connection topics.

• Professional and corporate design with a connected dots background

18. Free Multi-Purpose Presentation Template

A free multi-purpose Powerpoint template, designed in a modern minimalist style. Perfect for presenting your brand, company, or startup with this fresh-looking template.

19. Free Business Planning PPT Presentation Template

Business presentation template with SWOT analysis, social media analysys, grant charts and other marketing slides.

• Compatible with PowerPoint

20. Company Profile Presentation Template

Company Profile is a free multi-purpose PowerPoint template and is free for personal and commercial use it is a great option to present your marketing agency to your potential clients.

• Compatible with PowerPoint and Keynote

21. Dark Multipurpose Presentation Template

Another rich multi-purpose template with marketing slides. The free sample version offers 10 slides.

22. Free Multipurpose Presentation Marketing Template

A very rich multi-purpose template with marketing and social media analysis slides. The free sample consists of 10 slides.

23. Free Blue Marketing Presentation

Marketing presentation with isometric illustrations on business, marketing, and technology topics. Offers 25 fully-editable slides.

• Fully editable
• Clean design with isometric illustrations

24. Free SEO Strategy PPT Template

This neon purple gradient presentation has slides to explain your SEO strategy thanks to graphs, diagrams, diagrams, maps, and lists.

• 35 different slides
• Includes 500+ icons and Flaticon’s extension

25. Free Corporate Presentation Template

A free Corporate Powerpoint template with 6 premade slides. This corporate presentation theme is perfect for any business presentation. This PPT template is designed in a modern style, with fresh color combinations, giving the feeling of a more professional presentation.

26. Free Official Protocol Campaign Presentation Template

A corporate template with geometric shapes, dark backgrounds, and subtle gradients. It features layouts for explaining things such as budget, promotion, or distribution, as well as images that will reinforce your points.

27. Free Wedding Planner PPT Template

This is a free presentational template to adapt to wedding marketing plans if you’re in an event planning services field. It has an effective classy design and a beautiful choice of unconventional fonts and pastel colors.

• 27 different slides

28. Free Real Estate Marketing Presentation

The template is pretty useful for real estate agents. Its design is neat, clear and offers great-looking flat illustrations of houses to boost your sales and make your presentation attractive and appealing.

• 23 different slides

29. Free Business PowerPoint Template

A free multi-purpose Powerpoint template with 6 business slides. Perfect for reports, business plans, analysis, or product introduction. This PPT template is designed in a modern style, giving the feeling of a more professional presentation.

30. Free Hand-Drawn Presentation

An attractive free multi-purpose Powerpoint template for presenting your agency and brand in a memorable way. The design shows off with hand-drawn illustrations, giving the feeling of a more personalized custom-made presentation.

Final Words

We hope you enjoyed these 30 free marketing presentation templates and got inspired to create an amazing presentation of your own that will make your audience remember it for a long time.

In search of more PowerPoint resources? Why not check out the best free PowerPoint templates for 2022 ? Or you can narrow your search down to some of our previous articles on the topic here:

• Digital Marketing Trends 2022
• Infographics for Marketing: How to Grab and Hold the Attention
• Instagram Marketing: Tips & Tricks to Boost Your Visual Content

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Al Boicheva

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Product marketing powerpoint presentation slides

If you are looking for a strategy to expand your business, then we have content-ready product marketing PowerPoint presentation slides for you. The strategies mentioned in these brand marketing PPT templates will let you manage online traffic through social media marketing, brand positioning, brand communication, go-to-market plan, as well as deliver marketing communications. Many companies build new and innovative products, but fail badly when brought to market. That’s where the role of an efficient product marketing strategy comes into play. If you are a product marketing manager, you need to focus on areas including brand awareness and brand positioning of your product. This product management presentation will also cover related topics such as product development and marketing, brand marketing, brand promotion, business branding, advertising strategy. All you need to do is simply click and download product marketing PowerPoint visuals. Highlight your cultural heritage with our Product Marketing Powerpoint Presentation Slides. Elaborate on the achievements of your forefathers.

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PowerPoint presentation slides

These PPT slides are 100% editable. 36 content-ready visuals are provided. Instant download option available on website. Suitable for standard as well as widescreen monitors. Compatible with Google Slides. Cab be used by Businessmen, organizations, marketers. This is a one stage process. The stages in this process are Product Marketing, Product Diversification, Product Development.

People who downloaded this PowerPoint presentation also viewed the following :

• Business Slides , Flat Designs , Strategic Planning Analysis , Complete Decks , All Decks , Digital Marketing Strategy , Strategic Planning , Marketing , Marketing and Sales , Marketing , Product Marketing
• Product Marketing ,
• Product Diversification ,
• Product Development

Content of this Powerpoint Presentation

Product marketing powerpoint presentation slides with all 36 slides:.

Handle irrational fears with our Product Marketing Powerpoint Presentation Slides. Enable folks to intelligently assess their apprehensions.

The purpose of the Product Marketing presentation is to introduce and explain the concept of product marketing, and provide various tools and strategies for brand positioning, communication and repositioning.

The key elements of brand positioning according to the presentation are: brand personality, symbols, facts, clear positioning, key message, touch points, and the brand positioning statement.

According to the presentation, you can establish brand positioning by evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements. These parameters include target customers, key benefits, price, value proposition, company & product.

A brand positioning statement is a brief statement that communicates the unique value proposition and promise of a brand to its target customers. It typically includes the target customer, market definition, brand promise, and reasons to believe.

The presentation mentions various types of brand repositioning strategies, including segment-oriented, celebrity-oriented, symbolism-oriented, up-market technology, niche-oriented, change of image oriented, and value-oriented.

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• Marketing Presentation

The Ultimate Guide to Marketing Presentation (Tips, How To & Template)

Discover how to impress clients used to PowerPoint presentations by the end of this post.

Long gone are the days of reading slides word for word and boring your target audience to tears. Today, it’s all about transforming your data into visual stories that stick.     

This guide shares five effective marketing presentation tips to keep your target customer glued to the screen, and how you can create one within minutes today using our free presentation template.

• What is a Marketing Presentation?

5 Tips to Nail Your Marketing Presentation

• How to Create a Powerful Marketing Presentation with DashThis

Design a Great Marketing Presentation with DashThis Today

What is a marketing presentation .

A marketing presentation is a visual slide deck introducing a new product's marketing plan. 

It’s often created from presentation software (e.g., Google Slides, Canva, PPT) or automated marketing reporting tools like DashThis . Occasionally, marketers share it on SlideShare for wider impact.  

Here’s a Google Analytics marketing performance report generated on DashThis . Note how it conveys the results in a digestible way.

Grab this Google Analytics marketing presentation template with your own data !

As you scroll down the marketing presentation, you’ll see how it visualizes the impact of traffic on conversions and revenue.

DashThis gathers your data across multiple channels into one beautiful business marketing report. Grab your free 15-day trial today.

What should you present?

Every marketing campaign is a revenue driver.

Yes, it’s vital to capture the audience’s attention and educate them about the product’s benefits. Bonus if the campaign goes viral.

But millions of views mean nothing if it doesn’t translate into sales. 

That’s why you need to highlight the following information in your marketing presentation—to show you understand the client’s industry and how you plan to sell to their customers: 

• Target demographic
• Buyer persona
• Strategy to market product
• Marketing tactics 
• Criteria for success (i.e., metrics and KPIs)

Pro tip : Review the client’s website (e.g., press releases, product updates, annual report) if you don’t know their goals and objectives.

Your prospective clients might review the strategy after you finish presenting. Use a tool like DashThis to reinforce your insights or provide additional information within the presentation.

Hover to a widget you desire and click Add Note .

Include your insights and click Save .

This saves prospective clients the hassle of switching multiple tabs, creating a smooth-sailing browsing experience.

Who should you present to? 

Often, business presentations are presented to C-suite marketing executives (e.g., VP of marketing, head of content).

However, it’s not unheard of for marketers to present to the founder or CEO in smaller companies.

Whoever you’re presenting to, get to know them before creating the slides—like the metrics they care about and their level of expertise.

For example, if you’re a fully done-for-you SEO agency pitching to a CEO, you probably don't need to explain the internal links and schema markups in every blog post. 

Instead, focus on metrics in the bottom of the funnel, like the number of new leads and trial-to-paid conversions.

How often should you present?

That depends on the campaign and the client’s communication needs. It could be weekly, monthly, or quarterly.  

Pro tip : Share your presentations automatically. Unlike the traditional pitch deck created from PowerPoint templates, DashThis lets you share your reports via an URL link or email through a predetermined schedule.

This gives clients real-time access to their dashboards and saves you the tedious job of sending results manually every time a campaign ends. 

On DashThis , click Sharing Options > Share by Email > Frequency to decide how often you want to send the presentation.

Input the client’s email address and additional information and click Send .

Clients qualify agencies based on past results, budget, and presentation skills. 

Here at DashThis, we have no control over the first two criteria, but we certainly can help you with the third one. 

Below are five marketing presentation ideas that turn your report from “meh” to “wow.”

Have a strong introduction

Set the stage with an introduction that no one forgets.

If you're presenting to prospective clients unfamiliar with your track record, you can't go wrong with the results you delivered for previous clients. 

Say your content strategy scaled a software company’s number of demos and trials, add a hockey stick chart to illustrate it, and show it on the big screen at the start of the presentation.

You might even add several quotes from the case studies for a human touch. 

Use visual props

Add visuals to maintain your audience’s attention.

Here's what we mean.

Include infographics to convey complex information. Use graphs to explain trends for historical data. Or add headers and increase font size to separate data from different marketing channels.

Pick a presentation software that offers customizable and free templates .

For example, here’s an email presentation template you might customize to convey the engagement rate for your 4,000+ subscribers.

Don't be afraid to include GIFs within your slideshow. These bite-sized video clips do a wonderful job at injecting humor and showing a product in action.

Tell an engaging story backed by data

A great presentation design bridges the gap between data and storytelling.

Distill the sea of information with charts and graphs and fonts, and headers .

For example, if you want to highlight the backlinks generated from high-authority sites, place the domain authority score, referring sites, and number of backlinks within the same section.

This creates a cohesive look, enabling you to illustrate the impact effectively.

End with action points

Your last marketing slide should include the specific action you want clients to take. Consider reinforcing the key takeaways in bullet points or providing your agency’s contact information.

Leave time for questions and conversations

Engaging presentations are two-way conversations. Spread your Q&As throughout the whole presentation (not the end) to fuel a lively conversation. 

How to Create a Powerful Marketing Presentation with DashThis?

Automated reporting tools eliminate repetitive tasks, freeing up more time for value-added activities, like brainstorming for the next quarter’s marketing campaign.

DashThis is one such automated tool. 

Here’s how it works:

• Connect your marketing channels with DashThis
• Select a free marketing presentation example
• Choose your metrics under Preset Widgets

DashThis will proceed to grab the data from the selected marketing channels and transform them into an eye-catching slide deck automatically. 

Drag and drop the widgets as you desire.

DashThis currently offers over 40 free templates. Below are two popular presentation examples for digital marketing and advertising.

Digital marketing report template 

Digital marketing is a wide umbrella term for online marketing tactics, including SEO , email marketing, and social media marketing .

Here’s an auto-generated digital marketing strategy report from Google Analytics and Google Ads. Note how it gives you a big picture view of the website’s overall content marketing efforts.

Grab this digital marketing strategy presentation with your own data!  

With this presentation, you can visually explain to clients how their top pages stack up against each other and how they improve from the previous period without overwhelming them.

Advertising campaign report template

Ads grab the attention of a highly engaged audience at best possible time.

The advertising campaign dashboard below shows a business’s Google Ads and Facebook Ads performance. You can deduce the better performing channel with just one look.

Grab this marketing plan presentation template with your own data!  

The display ad preview and the conversions, conversion rate, and click-through rate, helps you spot which images and messages struck a chord in your target market.

So you can repeat more of what works and deliver for your client.

Epic presentations transform strategies into stories that stick. These visual dashboards keep prospective clients glued to the screen and convince them to seal the deal. 

Start free on DashThis today to automate your marketing presentation and gain back hours of your time to strategize.

Grab your free 15-day trial today.

DashThis is the power behind thousands of reporting dashboards created by and delivered for agencies and digital marketers every month. 

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How to Create an Effective Marketing Presentation (+5 Expert Tips)

June 13, 2019

by Tim Ferguson

Traditional marketing professionals were expected to be a natural at creating and delivering great marketing presentations.

With the advent of digital marketing, however, the importance of old-school presentation skills are often overlooked or given little significance in a marketer’s skill set.

Modern marketers aren’t required to go door-to-door handing out pamphlets and flyers. The level of face-to-face interaction in marketing has been reduced to occasional networking events or marketing conferences.

However, the ability to create an effective marketing presentation is still a prized skill in modern digital marketing. There are several use cases where this prowess will come in handy, such as:

• When proposing a new marketing campaign or initiative, you may need to pitch your ideas to your superiors or clients by giving a presentation at a meeting.
• When conducting a teleseminar or webinar for training purposes, addressing user needs, or launching a new product.
• When creating marketing content for platforms such as SlideShare as a part of your overall content marketing strategy .
• When you finally decide to take up the challenge of becoming a speaker at one of the networking events or marketing conferences.

Create an effective marketing presentation: the tips and tricks 

Apart from being comfortable speaking in front of a group and using slideshow presentation software such as PowerPoint, Keynote, Google Slides, or Prezi, there are some general guidelines which can be applied to any marketing presentation ideas that will ensure efficacy in terms of engaging your audience, creating sales interest, and ultimately driving the message home. 

The following five guidelines will help you create a marketing presentation that is both effective and engaging. 

5 tips on how to create an effective marketing presentation

• Seize your audience’s attention
• Promise something and deliver it
• Tell an engaging story backed by data
• Have less slide content rather than more 
• Use humor wisely

1. Seize your audience’s attention

Start your social media and marketing presentation with a bang by asking a dramatic question tailored to your audience’s most pressing pain points.

For example, if your topic is something on the lines of how to improve your content marketing ROI, you can start with a provoking remark such as “B2B organizations waste almost $1 billion annually in incompetent and ineffective content marketing, are you contributing to that?” or maybe something like “60-70% of B2B content created is never used because the topic is irrelevant to the buyer audience. So, is your content actually useful or junk?”

Igniting your audience’s emotions and painting a vivid picture of their problems will force them to pay attention to your presentation. Oli Gardner , who is well-known for his inspiring presentations on conversion rate optimization, has a striking approach to his presentations. He starts off by presenting a few gloomy, despairing slides, and once the audience is amply dejected, he swoops in with good news.

The purpose of all this is to get them hooked right off the bat, to seize their attention and get them focused on what you have to say.

2. Promise something and deliver it

Once you’ve got them interested in what you have to present, it is time to make some legit promises, just as you do in your everyday digital marketing activities. For instance, while creating a pay-per-click ad, you write a persuasive copy that promises to solve the reader’s problems, getting them to click through to your landing page. Similarly, if you are writing a blog post, you use the power of storytelling to convince them to take some action such as click a call to action (CTA).

Have you ever seen a tutorial on YouTube? The next time you do, note how all the finest quality videos are the ones in which the presenter makes it crystal clear what you’ll achieve within the first 30 seconds if you watch the entire video. They show you the end-result as proof that they know what they’re doing, and you’ll get what you came for.

So, in the case of the aforementioned remarks on content marketing ROI, you can promise your audience that you’ll show them the exact strategies you used to achieve your goals (rankings, traffic, conversions, etc.).

The point is, the start of your presentation should be all about answering the famous copywriting question: “What’s in it for me?” Make it apparent within the first five minutes that your presentation is going to solve their problems and will provide them with actionable takeaways.

Of course, making these explicit promises means you also have to fulfill them. In fact, go above and beyond in delivering what you promised by following the wise adage “underpromise and overdeliver.” 

3. Tell an engaging story backed by data

The one thing common among all effective presentations is how they leverage storytelling and real-life examples to drive the point home.

There are some truly amazing marketing quotes , but the best, most succinct one is: “At its very core, marketing is storytelling.” by Melinda Partin. The same applies to your presentations. Essentially, your audience is more likely to engage with your content if they find it highly relatable and personal. A story offers that sense of connection by introducing a character (fictional or otherwise) who has a problem you can solve. It creates a scenario that cannot be ignored by the audience.

So, as you go through your slides, use practical, real-life examples to bind the presentation together cogently. It's as simple as telling how you or someone else implemented what you are trying to convey.

That said, ensure all your examples and illustrations are backed by data-driven marketing from reliable sources. Your slides should clearly specify the information source. The last thing you want to hear is “get your facts straight” while giving a presentation.

4. Have less slide content rather than more

How many times have you sat through a presentation where the slides are so brimming with text that it makes the whole presentation ineffective?

Don’t do that. As you may have heard, the average human’s attention span today is pitifully low. And when it comes to paying attention to elaborate presentations in conference settings, or remote presentations using a screen sharing tool , it could be even worse. Your audience likely has far better and more urgent things to do than listen to you and your wordy slides.

So, what do you do? Work to simplify your slides and include only the key points as written text instead of cramming them with the text you’re supposed to speak (and explain). Use slides to support speech, not replace it. And just like with stories and examples, include as many visuals (images, GIFs, videos) as possible to aid understanding. 

Besides, the more slides, the better. Instead of speaking to one slide for several minutes, spread your content around multiple slides. Use numerous images to illustrate your point, and keep the slides moving. This will help tackle the issue of dwindling attention spans.

Furthermore, make sure you use high-quality images. They may look fine on your computer, but images often become blurry after projection on a bigger screen. So be sure to check that. There are plenty of great websites that offer first-rate stock photos and illustrations for free, such as Unsplash, Pixabay, and unDraw.

Also, if you don’t have a graphic designer and there’s a dire need to whip up some good-looking graphics or remove/edit the background of some image you wish to include in your slides, consider using intuitive online tools such as Canva and AutoClipping , respectively. 

5. Use humor wisely

Just because you are presenting in a serious context, doesn’t mean your presentation has to be boring or bland. Including some jokes here and there will increase audience engagement and retention of your content. 

So, give your slides a facelift by enriching them with relevant humor. This can take the form of witty wordplay, GIFs, and even memes. However, make sure the humor is, in fact, relevant to the content you’re presenting and not a distraction. Don’t make it seem forced but natural.

Most memes available on the internet are of low-quality and resolution, you’ll have to take some time to create your own original memes. Don’t worry, though. Creating memes is a fun little activity and doesn’t take a lot of time. Use online tools like Imgflip or Meme Creator which allow you to upload your own image and overlay meme-style text with ease. As for GIFs, you can use GIPHY has a huge library of GIFs and refined search functionality, so you’ll be able to find all the GIFs you need there.

Don’t leave your audience hanging at the end of your presentation. Tell them exactly what to do next: is this the part where they can ask questions and clarify their doubts? How should they use the information you’ve just presented to solve their problems?

Reiterate all of the most important points explained in the presentation and make sure the value you promised at the start of the presentation is actually delivered. If your presentation lacked two-way communication and audience participation, now is the time to have a proper exchange of ideas and casual debates. Lastly, as it was a marketing presentation, it makes sense to end it with a definite CTA that conveys the exact action you want your audience to take. 

Want to read more related content? Check out our guide on the 4 main types of marketing segmentation ! 

Tim Ferguson is a writer and editor of Right Mix Marketing blog. He enjoys writing about SEO, content marketing, online reputation management, social media, AI and Big Data. When he is not writing and editing for Right Mix Marketing, he spends time on learning more about content marketing and getting better at it. You can follow him on Twitter at @RightMixMktg

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45+ Best Marketing Plan & Marketing Strategy PowerPoint (PPT) Templates

Behind every successful marketing strategy, there’s a persuasive PowerPoint presentation. It’s the presentation that helps you to convince the team to go ahead with your marketing plan in the first place.

Every marketer needs to be skilled at creating slideshows and delivering engaging presentations. Of course, there’s no need to enroll in a class to learn PowerPoint slideshow design. Knowing the right tricks is more than enough.

For example, just knowing how to use marketing presentation templates will make your job much easier. With templates, you don’t have to spend days designing presentation slides. You can simply edit the template and copy-paste your own content.

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Explore PowerPoint Templates

Check out the marketing PowerPoint templates collection below and we guarantee you’ll find more than a few templates you can use for your own marketing plan presentations.

Di-Marketing – Digital Marketing PowerPoint Template

This is a multipurpose PowerPoint template made specifically for digital marketing agencies. It features a set of flexible slides that can be used to create many different types of marketing presentations, including marketing plans and strategy slideshows. There are 30 unique slides included in this template.

Creative Marketing Plan PowerPoint Template

You can craft an intricate and detailed marketing plan slideshow using this PowerPoint template. It comes with a total of 120 slides featuring all of the useful marketing-themed slide layouts. The template is available in 20 different color themes as well.

Green Marketing Strategy Presentation Template

With 15 carefully crafted slides to choose from, this PowerPoint template will help you design the perfect marketing strategy for your agency and clients. The template also includes infographics, a gallery, and portfolio slides.

Business Marketing Plan PowerPoint Template

This PowerPoint template comes with a clean and modern slide design that will effectively highlight your marketing plan in a professional way. It includes more than 30 unique slides with editable colors and free fonts.

Aqua – Free Marketing Plan PowerPoint Template

Aqua is a free PowerPoint template you can use to create marketing plan presentations with beautiful designs. It features 32 slides with colorful watercolor effects and layouts. The template is also available in Google Slides format.

Influencer Marketing PowerPoint Template

If you plan on creating a marketing campaign for influencers, this PPT is perfect for creating a marketing strategy or plan for the promotion. It comes with 20 master slides in 2 different sizes. You can also customize the colors, images, and shapes of each slide.

Gradient Marketing Plan PowerPoint Template

This PowerPoint template is ideal for designing a more colorful and creative marketing plan for your projects. It features a design that uses gradient colors as its main theme. The template has 49 unique slides with animations and transitions.

Alpa – Marketing Plan PowerPoint Template

Alpa is another modern PowerPoint template that comes with a set of professional slide designs. This template includes 31 slides for creating marketing plans for various types of projects. They feature customizable graphics and animations too.

Clean Marketing Strategy PowerPoint Template

You can create a clean marketing strategy for your projects using this clean and minimalist PowerPoint template. It comes with 18 unique slides with editable colors, resizable graphics, master slides, image placeholders, and more.

Free Product Marketing Plan PowerPoint Template

This free PowerPoint template is designed with product promotions in mind. You can use it to create a detailed marketing plan for a product promotion campaign. It has 32 different slides with highly visual designs.

Gruv – Colorful Clean Marketing Plan PowerPoint Template

You should always try to add a bit of color and creativity to your marketing presentations to make them look more attractive and interesting. This PowerPoint template will help you achieve that goal. It features colorful slide designs with creative shapes and layouts. You can customize them however you like.

Colorful Marketing Plan Presentation PowerPoint Template

You can use this PowerPoint marketing template to create bright and vibrant slideshows to present your marketing strategy. It includes 30 unique slides with easily customizable layouts. There are also editable vector graphics, master slides, and image placeholders included in the template.

Modern Marketing Plan PowerPoint Template

This marketing presentation template is ideal for digital marketing agencies and freelancers. It features a bold and modern design with a two-tone color theme. This makes it easier for you to highlight important parts of your presentation on each slide. There are 20 unique slides in this template.

Trendy Marketing Strategy PowerPoint Template

The trendy and stylish slide design is the main feature of this PowerPoint marketing template. It comes with 30 unique slides featuring modern content layouts, editable graphics, as well as drag and drop editing options.

2022 Marketing Plan Free PowerPoint Template

This is a free PowerPoint template you can use to create a complete marketing plan for your business. It has 32 unique slide layouts with colorful designs and lots of useful marketing infographic designs.

MARKTR – Marketing Plan PowerPoint Template

Marktr is a modern PowerPoint template for making more effective marketing plan presentations. It features 20 unique slide layouts that you can easily customize to make effective slideshows for various digital marketing presentations.

Minius – Marketing Plan PowerPoint Template

Minius is a creative marketing plan PowerPoint presentation template that comes with a dark color theme. It’s perfect for modern agencies and businesses. The template has 36 slide layouts with free fonts, editable graphics, and much more.

Stylish Marketing Plan Template for PowerPoint

This PowerPoint template comes with a clean and minimalist design. It also includes 30 unique slides that have a stylish content design that utilizes bright colors to highlight specific parts of each slide.

Useful Marketing Strategy PowerPoint Template

This is a must-have PowerPoint template for all marketers. It features some useful marketing charts, graphs, and infographic designs that are useful for visualizing stats and research. There are 20 master slide layouts in this template.

Free Travel Marketing Plan PowerPoint Template

This free PowerPoint template is perfect for making a modern presentation to showcase your marketing plan for travel agencies and campaigns. It includes 31 slides that have plenty of space to show off photos and graphics.

Clean Marketing Plan PowerPoint Template

This is a multipurpose PowerPoint presentation that you can use to design all kinds of marketing presentations. It includes 80 unique slide designs in 30 pre-made color schemes. More importantly, it features important marketing-related slides such as a SWOT analysis slide, marketing KPI, competitor analysis, and much more.

EUY – Digital Marketing Presentation Template

If you’re looking for a slideshow design with a modern and clean design, this template is perfect for you. It’s designed for digital marketing presentations and it comes with 25 unique slides with fully customizable layouts. The template is especially suitable for SEO and social media marketing plans.

Professional Marketing Plan PowerPoint Template

Whether you’re designing a marketing strategy presentation for a small business or a corporate brand, this PowerPoint template can handle them all. It features a set of professional slides that you can use to design effective presentations. You can choose from 30 unique slide layouts and 10 pre-made color schemes as well.

Business Marketing PowerPoint Template

This marketing presentation template not only comes with a modern design but can also be used to create digital and traditional marketing plan slideshows. There are a total of 30 slides included in the template with fully editable layouts. Even the shapes and graphics can be resized and customized to your preference.

B2B Marketing & Sales PowerPoint Template

A presentation for a B2B marketing strategy needs to be extra professional as your audience will always be industry experts. This PowerPoint template will help you create a slideshow that stands out from the crowd. It includes 60 different slide layouts with all the necessary slides for presenting your marketing plan.

Free Non-Profit Marketing Plan PowerPoint Template

This is a free PowerPoint template you can use to create a marketing plan presentation for a non-profit organization. It comes with 20 beautiful slides featuring colorful shapes and illustrations.

Free Graphic Design Marketing Plan PowerPoint Template

Another free PowerPoint template for designing marketing plan slideshows for graphic design agencies and freelancers. This template includes 26 unique slides in both PowerPoint and Google Slides versions.

RENVAL – Marketing Strategy PowerPoint Template

You can use this PowerPoint template to design a presentation with a modern and clean design. It includes many useful slides for showcasing your services and strategies in an attractive way. Each slide can be customized to change colors, fonts, and shapes as well.

Modern Marketing Plan Presentation Template

This presentation template comes in both PowerPoint and Google Slides versions. It includes 30 unique slides for crafting many different kinds of marketing strategy presentations. The template also features editable infographics, icons, and mockups.

Creative Marketing Presentation Template

If you’re a freelancer or a marketing professional, this template is a must-have for you. It’s designed with individual marketers in mind for promoting themselves and their marketing plans. It includes 20 unique slides with beautiful designs. And it comes in PowerPoint, Keynote, and Google Slides versions.

Marketing Research PowerPoint Template

You can use this PowerPoint template to present your marketing research data and research summaries to your teams. It has a total of 150 slides featuring 30 unique slides in 5 different color themes. The template also includes editable vector graphics and icons.

Digital Marketing Proposal PowerPoint Template

Create a killer marketing proposal to present your marketing strategy to your audience. The template includes 30 unique slides divided into multiple sections. You can also customize the slides to your preference by changing colors and fonts.

Free Business & Marketing Plan PPT Presentation

This free template is designed for making business plans and marketing plans for modern brands. It includes a total of over 300 slides. And you can use it with your personal and commercial projects for free.

Epsilon – Free Marketing PowerPoint Template

Epsilon is a multipurpose PowerPoint template that includes hundreds of different slide layouts you can use to create all kinds of marketing presentations. It’s completely free to use with your commercial projects

Colorful Marketing Plan PowerPoint Template

Sometimes adding a little bit of color to your slides can do wonders for attracting and convincing your audience. This template will allow you to craft a beautiful marketing plan presentation with a colorful design. It includes 30 unique slides with editable colors, shapes, and fonts.

Minimalist Marketing Plan PowerPoint Template

If you’re not a fan of colorful designs, this PowerPoint presentation is for you. It comes with a very clean and minimalist slide design that has fewer colors and shapes. The template includes many marketing-related slide layouts in 5 different color schemes.

Product Marketing Strategy Presentation Template

This PowerPoint template is designed for product marketing strategy presentations. It includes many unique slides that will help you showcase your marketing plan for promoting a specific product. The template is available in PowerPoint, Keynote, and Google Slides versions.

You can use this PowerPoint template to design presentations for your business plans and marketing plans. It features a set of easily customizable slide layouts that includes image placeholders, editable shapes, colors, and much more.

Digital Marketing Strategy PowerPoint Template

Featuring 20 unique slide layouts, this PowerPoint template is perfect for designing a presentation for a digital marketing plan. It can also be used to create marketing proposals, especially for social media marketing strategies.

Free Real Estate Marketing Plan PPT Presentation

A colorful and creative presentation template for showcasing a marketing plan for a real-estate business. This template is free to download and it comes with 23 editable slides.

Power – Free Minimal Marketing PowerPoint Template

This is an all-purpose PowerPoint template you can use for different types of marketing presentations. It includes over 120 unique slides with editable designs, vector shapes, changeable colors, and more.

Online Ad Marketing Plan PowerPoint Template

Are you putting together a marketing plan for an online ad campaign? Then use this PowerPoint template to create a presentation to convince your team. It includes a total of 800 slides featuring 100 unique slides in 8 different pre-made color themes.

Infinity – Marketing Plan Presentation Template

This template is perfect for creating a marketing plan presentation with a modern approach. It includes 40 unique slide layouts full of editable vector shapes, icons, image placeholders, and much more. It’s available in 10 color schemes as well.

Marketing Strategy Presentation PowerPoint Template

Create a stylish marketing strategy presentation using this PowerPoint template. It comes with a set of slides that feature creative colors, shapes, and content layouts. The template includes 45 unique slides with fully customizable designs.

Simple Marketing Plan Presentation Template

Another clean and simple presentation template you can use to make a marketing plan presentation with a distraction-free design. It includes 35 unique slides in 10 pre-made color schemes.

Facebook Marketing Strategy PowerPoint Template

Be sure to download this PowerPoint template if you’re a social media marketer. It features the perfect slide design for making marketing strategy presentations for Facebook campaigns and more. There’s a total of 58 slides in the template.

Free Marketing Strategy PowerPoint Template

This free PowerPoint template has a simple and clean design. It’s perfect for a small business marketing strategy presentation. The template includes 20 unique slides with customizable layouts.

For more inspiration, check out our best business proposal PowerPoint template collection.

Make a Product Launch Presentation (+ Examples & Templates)

Master how to make a product launch presentation with our guide. Explore examples usable as templates to outshine competitors and captivate your audience.

9 minute read

helped business professionals at:

Short answer

What makes an effective product launch presentation?

An effective product launch presentation captivates with a clear value proposition, engages with compelling storytelling, and persuades with data-driven results.

It's visually appealing, audience-focused, and concludes with a strong call-to-action, setting the stage for market success.

Most new products fail - does yours have what it takes to succeed?

Think about this: every year, over 30,000 new products try to make their mark, yet 95% of them don't catch on.

Most new products fail to launch because they fail to grab attention with a compelling product launch presentation.

In a sea of competition, only the most compelling, clear, and persuasive presentations manage to break through the noise.

So, how do you make sure your product doesn't become just another statistic?

In this blog post, I’ll walk you through real, actionable strategies and examples to make your product launch presentation a hit.

Let’s get started!

What is the purpose of a product launch presentation?

Capture attention: Immediately engage your audience with a striking introduction that makes them want to learn more.

Highlight value: Directly address how your product solves a specific problem or fulfills a need, making it indispensable to your audience.

Drive action: Motivate your audience to take the next step, be it purchasing, subscribing, or sharing, by presenting a clear and compelling call to action.

How to structure a product launch presentation?

Introduction: Begin with an impactful opening that immediately captures interest. Use a compelling question, a relatable problem, or a striking statistic to draw your audience in and set the tone for what’s to come.

Problem statement: Articulate the specific problem or need your product addresses. This is where you connect with your audience by highlighting a universal challenge they face.

Solution presentation: Unveil your product as the solution to the problem identified. Detail its features and benefits, emphasizing how it offers a practical and innovative solution.

Market analysis: Provide an overview of the current market landscape. This includes trends, consumer behavior, and market needs, establishing the context in which your product enters the market.

Competitive analysis: Dive into how your product stands out from the competition. Discuss your product’s unique selling points (USPs) and how these differences position it as a superior choice.

Customer testimonials or case studies: Share success stories or endorsements from early users or beta testers. Real-world examples add credibility and illustrate the tangible impact of your product.

Pricing and packages: Provide clear, straightforward information about pricing and any packages or deals. Make it easy for your audience to understand what they're getting.

Marketing strategy: Before you call your audience to action, outline your marketing strategy. This shows how you plan to support the product post-launch, reassuring your audience of its longevity and value.

Call to Action (CTA): Conclude with a compelling CTA. Direct your audience towards a specific action, whether it’s making a purchase, signing up for a demo, or following your brand for more updates.

Interactive product launch presentation templates

Starting from scratch on a product launch presentation can feel like a huge task, especially when so much depends on this one moment.

Interactive product launch presentation templates offer a structured starting point. They come packed with features that are optimized to engage and guide your audience through the story of your product.

Grab one and create your best deck yet.

What does a product launch presentation look like?

A product launch presentation is a dynamic and interactive deck that captivates your audience, making them feel like active participants rather than passive listeners. It does more than just share information; it creates an experience.

Here’s what a modern product launch presentation looks like:

What makes a successful product launch presentation?

Engaging storytelling: It starts with a story that resonates. This narrative weaves through the entire presentation, making the problem, solution, and benefits of your product felt on a personal level.

Visual impact: High-quality images, embedded videos, and data visualization components bring your product and its benefits to life. These elements work together to create a visual story that complements your spoken words.

Interactivity : Interactive elements like narrated design, surveys, and clickable demos involve the audience, transforming your presentation into a two-way conversation.

Strong Call to Action: The presentation ends with a clear and compelling call to action. Whether it's signing up for a trial, making a purchase, or simply learning more, the CTA is direct and easy for the audience to follow.

How to make a product launch presentation?

In a world where the majority of new products struggle to make an impact, your presentation is the golden ticket to standing out. Let's explore how to craft a product launch presentation that not only showcases your product but also makes it irresistible.

1) Know your audience

Understanding your audience is the cornerstone of a successful presentation. Dive deep into their world—what challenges do your ideal customers face? What solutions have they tried and found wanting?

Personalizing your presentation to address these specific concerns makes your audience feel seen and valued, significantly boosting the relevance and impact of your message.

2) Define your presentation goals

Clarity in your presentation's purpose is crucial. Are you aiming to ignite interest, drive pre-orders, or secure investment?

This goal will dictate your presentation's structure, content, and call to action. It acts as a guiding light, ensuring every element of your presentation is aligned with achieving this objective.

3) Start with a bang

Your first words are your first impression. Start with something that sticks—a startling statistic, a compelling story, a question that piques curiosity, or a bold statement that challenges conventional wisdom.

For example:

"In a world where every second counts, we've found a way to give you hours back."

piques curiosity and positions your product as a revolutionary solution from the outset.

4) Highlight the problem

David Ogilvy's insight, “More often new products fail because they are not new enough,” underscores the importance of highlighting a genuine problem.

Make your audience feel the pinch of the issue your product resolves, making your solution not just wanted, but needed.

Illuminate the problem your product solves in a way that your audience can feel the pain. This creates a context for your product's introduction and underscores its necessity. Remember, the more relatable the problem, the more desirable the solution.

It's about striking a balance—your product shouldn't be so ahead of its time that it's alien, nor should it be so familiar that it fails to excite.

Here's a great example of a problem slide:

5) Unveil the solution

When introducing your product, clarity and simplicity are key. Explain how it addresses the problem you've outlined, focusing on features that translate directly into benefits.

This is where your product moves from being a concept to a tangible solution in the minds of your audience.

6) Highlight the benefits

Features tell, but benefits sell. Articulate how your product enriches or simplifies life for your customer. Whether it's saving time, reducing costs, or enhancing well-being, benefits that resonate on an emotional level are incredibly compelling.

Here's a great example of solution and benefits slides:

7) Conduct solid research

Akio Morita once famously said:

“We don’t believe in market research for a new product unknown to the public. So we never do any.”

While this may have worked for Sony, today's market demands solid research. Understanding your market, competition, and consumer behavior is non-negotiable for crafting a presentation that hits home.

Here's a great market research slide:

8) Incorporate interactive elements

Enhancing your presentation with interactive elements can transform a standard pitch into an engaging, memorable experience.

For instance, embedding interactive charts allows your audience to explore data points relevant to your product's success in real-time.

Interactive timelines can illustrate your product's development journey or future roadmap in a visually dynamic way, inviting the audience to engage with your content at their own pace.

Additionally, incorporating clickable sections within your presentation can lead viewers to more detailed information, videos, or testimonials, enriching their understanding and appreciation of your product without overwhelming them with information all at once.

These interactive elements keep your audience engaged and provide a deeper, more personalized exploration of what your product has to offer.

Here's a great example of an interactive slide:

9) Demonstrate your product in action

A live demo or a well-crafted video demonstration can be incredibly persuasive. It offers proof of concept and allows your audience to see your product in action. This tangible experience can be the push your audience needs to move from interest to action.

10) Personalize your presentation

Personalization can significantly increase the impact of your presentation.

Tailoring content to reflect your audience's specific industry, interests, or challenges shows that you understand and care about their unique needs, making your product more relevant and appealing.

Here's how you can easily personalize your presentation using Storydoc:

11) Provide social proof

Incorporating social proof lends credibility to your product. It's the difference between taking your word for it and seeing evidence of your product's impact. This builds trust and can significantly influence decision-making.

For new products, traditional forms of social proof like user testimonials may not be readily available. However, you can leverage beta tester feedback, expert endorsements, or pilot study results as powerful forms of social proof.

By using influencer search tools you can engage with industry influencers to review your product or secure a seal of approval from a reputable authority within your field. This can also serve as compelling evidence of your product's value and effectiveness.

Even highlighting the number of pre-orders or waitlist signups can act as social proof, showcasing demand and anticipation for your product.

Example of a social proof slide:

12) Present your marketing strategy

When it comes to your product launch presentation, unveiling your marketing strategy is like showing the roadmap of how you plan to introduce your product to the world.

It's not just about the product itself but how you're going to make sure it reaches the right people, in the right way, at the right time.

This part of your presentation should clearly outline the channels you'll use, whether it's social media, email marketing, influencer partnerships, or traditional advertising.

Explain how each channel fits into your overall strategy and the role it plays in engaging your target audience. This is your chance to show that you've not only created a great product but that you also have a solid plan to ensure it's a success.

Here's a great example of a marketing strategy slide:

13) Create a compelling call to action

Your conclusion should be a clear, compelling invitation to take the next step—whether that's to learn more, sign up, or make a purchase. Make this action as simple and straightforward as possible, removing any barriers to engagement.

Here's a great example of a CTA slide:

Winning product launch presentation examples

When it comes to product launches, standing out is everything. A successful presentation goes beyond facts and figures; it captivates, convinces, and converts.

Let's dive into some product launch presentation examples that do just that, leveraging interactivity to outshine the competition.

Product launch proposal

This deck showcases how interactivity can elevate a product launch presentation from good to great, engaging the audience in a way that traditional slides simply can't match.

What makes this product launch presentation great:

Engaging and interactive: The presentation uses an interactive format, inviting the audience to actively participate in the journey of discovering the product.

Clear value proposition: It effectively communicates the unique selling points of the headphones, such as advanced noise cancellation and intuitive controls, making it clear why they set a new standard in audio excellence.

Compelling narrative: The presentation tells a story of innovation and passion, from the problem statement to the solution, and wraps up with a vision for the future, making it memorable and impactful.

Light mode product newsletter

This feature launch within the light mode product newsletter is a game-changer for businesses looking to deepen engagement and track the effectiveness of their communications.

Personalization using dynamic variables: It introduces the ability to personalize using dynamic variables. This means businesses can now tailor their messages to each recipient, making communications more relevant and engaging.

Access to analytics panel: With the panel, businesses gain real-time insights into how readers are interacting with their newsletters. It tracks opens, clicks, and engagement time on each slide, providing valuable data to optimize future decks.

Clickable links: You can incorporate clickable links throughout the presentation. These links offer the audience the opportunity to explore additional information, access detailed resources, or even sign up for product demos.

SaaS product demonstration presentation

This product demonstration presentation effectively communicates the value of the company’s solution, making a strong case for why businesses should consider their platform to revolutionize their operations.

Clean design: The presentation leverages a clean design with ample white space, making it easy for viewers to focus on key information without feeling overwhelmed.

The option to embed videos: The option to embed a product demo video directly into the deck allows potential customers to see the product in action within the context of the presentation.

Clear pricing package overview: The presentation includes a clear overview of pricing packages, making it easy for potential customers to understand their options and make informed decisions.

Physical product demo presentation

This product launch presentation aims to bridge the gap between traditional business processes and modern efficiency, highlighting a physical product's role in streamlining workflows and enhancing productivity.

Option to extract branding from a website: One of the standout features is the ability to extract branding elements directly from a website, ensuring that the presentation is consistent with the company's branding.

Access to analytics panel: The presentation includes access to an analytics panel that provides insights into how viewers are interacting with the deck.

Option to edit details post-send: This presentation allows for the editing of details even after it has been sent. This ensures that the information remains up-to-date, reflecting any changes in the product, pricing, or other critical details.

Software demo presentation

Through a detailed walkthrough of the software's capabilities, this presentation aims to illustrate the seamless integration of tasks, the automation of workflows, and the facilitation of real-time collaboration, all designed to optimize performance and eliminate inefficiency.

Option to embed links to case studies: This feature allows viewers to explore in-depth examples of how your software has been successfully implemented in various businesses, providing tangible evidence of its effectiveness and versatility.

CRM integrations: The presentation leverages CRM integrations, enabling it to pull live data directly into the deck.

Responsive design: The presentation is designed with responsiveness in mind, ensuring that it looks and functions flawlessly across a variety of devices and screen sizes.

ERP software demo presentation

This product launch presentation is designed to showcase how the offered solution can revolutionize business operations by integrating various processes into a single, efficient system.

It aims to demonstrate the software's ability to streamline workflows, enhance collaboration, and significantly improve operational efficiency across the board.

Quirky design: The presentation employs a quirky and engaging design that mirrors the dynamic and multifaceted nature of the ERP industry.

Use of grayed-out content to direct attention: Strategic use of grayed-out content effectively directs viewers' attention to the most critical information, ensuring that key features and benefits of the ERP software are highlighted.

Logo placeholders: The presentation includes customizable logo placeholders, empowered by a logo finder feature, allowing for seamless integration of your or partner branding directly into the presentation.

Modern product launch

This product launch presentation introduces a groundbreaking solution designed to revolutionize how companies operate. It promises to streamline operations and boost efficiency through innovative features tailored for the digital era.

Interactive approach: Using an interactive platform, the presentation engages the audience directly, making the exploration of the product an immersive experience.

Clear solution to a common problem: It effectively communicates how the product addresses the pressing needs of businesses looking to enhance collaboration and automate processes in a rapidly evolving corporate landscape.

Visionary and inspirational message: The presentation focuses on the product's features but also shares a compelling vision for the future, emphasizing the transformative impact on businesses and the industry as a whole.

Light mode product launch

This approach to the product launch educates the audience about the product's capabilities and gets them excited about the potential for transformation in their own operations.

User-centric design: The presentation emphasizes the product's user-friendly interface, showcasing how it simplifies complex processes for everyday users, making technology accessible to all levels of technical expertise.

Direct address of business needs: The presentation zeroes in on the specific challenges faced by companies today, demonstrating how the product directly solves these issues with innovative technology.

Scalability and integration: It highlights the product's ability to scale with business growth and seamlessly integrate with existing systems, ensuring a smooth transition and long-term utility.

Dark mode product launch

This striking dark mode-themed presentation unveils a product designed to captivate and cater to modern businesses. This launch introduces a groundbreaking product with a keen eye on user experience and market demands.

Comprehensive market analysis: It dives deep into market trends, consumer behaviors, and competitive landscapes. It provides a detailed view of where the product fits within the current market and how it's poised to meet emerging needs.

Segmented marketing strategies: The content is organized into tabs, each detailing strategies tailored to different segments of their target audience. This ensures that potential customers receive personalized and relevant information.

Multiple smart CTAs: The presentation features various smart Call-to-Action (CTA) buttons, guiding viewers through a journey from initial interest to taking actionable steps.

Versatile product launch presentation

In a market flooded with standard pitches, this deck sets a new standard. By leveraging the latest in presentation technology, it crafts a narrative that's not only about a product but about inviting the audience into a new ecosystem of efficiency and innovation.

Use of grayed-out content: It uses grayed-out content to subtly direct viewers' attention to key areas. This visual technique ensures that the focus is on the most important information, enhancing the audience's retention.

Embeddable videos: It comes with the option to embed videos that can be played directly within the deck. This allows you to showcase your product in action, providing an immersive experience that text and static images cannot achieve.

Data visualization components: The deck incorporates advanced data visualization components, enabling the presentation of complex data in an intuitive and easily digestible format.

Modern product demo presentation

By incorporating interactive features, this modern product demo presentation effectively captures the audience's attention and guides them through a compelling narrative, from identifying with the problem to seeing the offered product as the ideal solution.

Clear value proposition: The presentation effectively communicates the company’s value proposition, outlining how their SaaS product can transform business operations.

Problem-solution framework: The presentation is structured around a clear problem-solution framework, making it easy for the audience to understand the context and need for the offered product.

Option to embed multiple smart CTAs: The presentation enhances interactivity by incorporating the option to embed multiple smart CTAs (Calls to Action). This makes readers more likely to take the desired next step after viewing the deck.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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The Ultimate Guide to Product Marketing: How to Market a Product in 2024

Learn about the power of product marketing, how it can help your bottom line, and impact the success of your products.

THE ULTIMATE PRODUCT MARKETING GO-TO-MARKET KIT

Ensure that your whole team is aligned with four planning and internal enablement templates for your next product launch.

Updated: 05/09/24

Published: 05/09/24

Despite working in marketing for over a decade, I’m still puzzled by the idea of product marketing .

Whether your business offers a service (say, a cleaning company) or a commodity (like a toy manufacturer), you’re marketing a “product,” right?

Heck, in my recent job hunt , I interviewed for several product marketer jobs under the caveat that I hadn’t “done product marketing,” but I’d certainly marketed a product.

But the truth is those positions wouldn’t have worked out. Product marketing is a very specific branch of marketing that requires particular skills and has its own unique benefits.

As job titles like “product marketer” and “product marketing manager” become increasingly popular, you may find yourself asking, “ What is product marketing, exactly? ” H ow does it differ from other marketing strategies? And how do you market a product in 2024?

Let’s find out.

Chapter 1: What is Product Marketing?

Chapter 2: Product Marketing Goals

Chapter 3: Product Marketing Responsibilities

Chapter 4: Why is Product Marketing Important?

Chapter 5: Product Marketing Strategy

Chapter 6: How to Market a Product

Chapter 7: Product Marketing Examples

What is Product Marketing?

Product marketing is the process of introducing a new offering to a specific market of buyers. It involves deeply understanding a product’s target audience, using messaging to explain how it can solve that audience’s problems, and strategically positioning the product to stand out from competitors.

Product Marketing vs. Conventional Marketing

Product management and product marketing may seem like buzzwords, but they’re actually specialties dating back to the 1930s, as noted in an 800-word memo written by Procter & Gamble advertiser Neil H. McElroy .

"As obvious as it sounds, product marketing is focused on marketing the PRODUCT,” explains Anthony Pierri, co-founder & partner of FletchPMM, a product marketing firm for early-stage B2B startups. It’s a sub-field of marketing focused on product adoption and demand, whereas “marketing” is more all-encompassing and concerned with buyers as well as communication with competitors, influencers, and the greater public.

Free Product Go-to-Market Kit

Free templates to ensure that your whole team is aligned for your next product launch.

• Product Launch Template
• Product Roadmap Template
• Sales Plan Template

You're all set!

Click this link to access this resource at any time.

Product Marketing Go-to-Market Kit

Fill out this form to access your free kit..

I see it as the difference between me, a tenured marketer driving traffic, leads, and sales for a previous employer — and my colleague focused solely on driving demand and sales of the company’s online learning platform.

To get more granular, product marketing is about understanding a specific audience and its pain points, then positioning a product to attract that audience as buyers. It’s a cross-functional field that influences the launch and buildout of a product, as well as its sales and marketing strategy.

Of course, both marketing and product marketing help a company generate revenue, but while the former pulls many levers to make that happen, product marketing only has eyes for the product's success. (How romantic.)

Product Marketing Goals

Moving right along, product marketing is usually implemented with six goals in mind:

1. To know your audience better than anyone.

A great product marketing strategy helps your target audience see the value of having your product in their lives. That said, one of the primary goals of product marketing is understanding your customer’s needs, wants, and interests and determining how your business can help.

People need to know you “get them,” and that’s product marketing’s job.

2. To effectively target your buyer persona(s).

Once product marketing understands your audience, they need to define your specific buyer persona (s) and refine your marketing tactics accordingly.

This detailed understanding of your target audience and how they interact with your product is what can make product marketing critical to scaling your product and ensuring its longevity, but more on that later.

3. To understand and outdo your competitors.

Bringing a new product to market is like trying to be a thought leader on LinkedIn — crowded. You will have competition, and if you want to rise above it, you have to know what you’re up against.

What are your competitor’s key features and benefits? What ideas haven’t they explored? What does their product offer that yours doesn’t?

Let’s say I take off my writer hat for a minute and magically become a product marketer for HubSpot. Salesforce would be an obvious competitor for me to research. I might identify that HubSpot allows me to nurture leads without manual maintenance, whereas Salesforce is not designed to nurture leads.

This insight should be incorporated into your product marketing strategy to give you an extra edge.

4. To differentiate your product in the market.

Sneakers are a dime a dozen today, so how has Nike managed to rise to the top? Differentiation .

To stand out in your market, you must be loud about your differentiators. You need to offer something unique that forces consumers to pay attention. This might be quality, a fun personality, or something to aspire to (like Nike’s elite athletes) .

Product marketers are in charge of finding and drilling into those differentiators.

5. To get marketing, product, and sales teams on the same page.

If you go into a car dealership and one salesperson tells you car A is rated the highest in safety, but then another tells you car B is, you’ll be confused. You probably won’t want to buy your new car from salesperson A or B because you don’t know who or what to believe. Consistency is important.

That’s why, once positioning is nailed down, product marketing must drive the adoption of that positioning to your company’s internal teams.

Marketing, product, and sales teams regularly communicate about your product; they must be aligned on what to say.

This means defining, documenting, and communicating talking points around your product’s:

Key features and benefits

Value proposition

Price point

Positioning

6. To boost revenue and improve sales.

This may seem obvious, but product marketing is ultimately working to boost revenue and improve sales. All other goals roll up to this.

So, how do these goals translate into specific tasks and responsibilities?

Product Marketing Responsibilities

• Researching and monitoring your target audience.
• Ensuring your product meets the needs of your target audience.
• Determining your product’s positioning in the market.
• Creating, managing, and carrying out your product marketing strategy.
• Enabling sales to attract the right customers for your new product.
• Influencing marketing strategy and product development.
• Keeping your product relevant over time.

Like many things in business, product marketing responsibilities may vary based on your industry, company, products, company size, and resources.

If you’re working as a product marketer at a startup, for example, you may also find yourself creating content for the broader marketing team due to limited resources and budget. I encountered this a lot with agency clients who came to us with big dreams and small budgets. As they grew, product marketing began to play a separate, equally important role.

When companies reach this point, the goals I mentioned earlier lend themselves to seven common product marketing responsibilities. Let’s run through them:

1. Researching and monitoring your target audience.

As a product marketer, your primary focus is on your target audience and narrowing it down to specific buyer personas.

This means researching them thoroughly and staying apprised of any changes in their behaviors, wants, or needs. These insights are key to addressing your audience's challenges in your messaging and helping your product team iterate to stay relevant.

Pro tip: Use templates to create buyer personas for your business. A formal document about whom you’re catering to can help align different teams in your business.

2. Ensuring your product meets the needs of your target audience.

If your audience does not want or need your product, no amount of marketing will sell it. As a product marketer, it’s your responsibility to make sure there’s a fit.

Your buyer persona and target audience research will uncover the pain points and challenges your product should solve. If your product doesn’t meet these, buyers will have no reason to make the purchase or choose your product over others.

In product marketing, you must understand “why” your buyer needs your product. If that’s unclear, a larger product-market fit issue may be at play.

3. Determining your product’s positioning in the market.

Are you the most affordable option? The most reliable? The most user-friendly? Think of product positioning as telling your product’s story . As a product marketer, you should craft a story around the value of your product that will resonate with your buyers; a story they’ll want to be a part of.

So, what does this look like?

Good product positioning typically tells an audience three things:

1. What your product brings to the market

2. How it compares to others (aka your competitors)

3. How it should be viewed by customers

One of the most well-known examples of product positioning can be seen in Apple’s iconic “Get a Mac” campaign from the early 2000s.

In this campaign, Apple directly compared its Mac computers to PCs by giving them both real-life human personas.

How did this campaign check all of the boxes above? Well, in each spot, the brand:

1. Highlighted different features and benefits of a Mac

2. Directly compared Mac to PC (its biggest competitor) in those areas

Personified how Apple wanted Macs to be perceived by buyers with human characters — i.e., Mac was young, playful, and casual in a hoodie, while PC was older, serious, and literally “buttoned up” in a suit and tie.

We’ll dive deeper into how you can successfully position your product when we talk strategy in a bit .

4. Creating, managing, and carrying out your product marketing strategy.

Speaking of strategy, a product marketing strategy is what allows you to create, build, and deploy content and campaigns to drive sales. It guides the steps that will lead your buyer personas to engage with your product and eventually make a purchase — and product marketers own it.

5. Enabling sales to attract and close customers for your new product.

Product marketing also maintains a direct relationship with sales.

As a product marketer, you’ll work with sales to identify and attract the right customers and provide sales enablement materials to help close them.

This way, all teams are on the same page with what should be communicated to customers, allowing you to provide a consistent, on-brand experience for anyone who comes in contact with your product.

6. Influencing marketing strategy and product development.

As a product marketer, you’re in the unique position of being able to influence both marketing and product development. In other words, you have an impact on how a product gets marketed to its target audience, but also if existing products get updated or new ones are developed.

You must keep your finger on the pulse of what’s changing with your audience and competitors and how your current products are performing to offer actionable advice on next steps.

7. Keeping your product relevant over time.

A customer is only as good as their lifetime value, and keeping your product relevant is the best way to increase that value and avoid churn.

As needs, expectations, and challenges evolve, it’s your job to keep your product marketing strategy (and the products themselves) relevant to customers.

This is one place where product marketing can shine.

Why is product marketing important?

Product marketing focuses on changes in your audience’s needs and behaviors, and it enables your company to adapt quickly in ways general marketing does not. It can be the difference between staying relevant and becoming obsolete, so it’s critical companies don’t forget it.

Take this real-world example of successful product marketing from German automobile manufacturer Volkswagen.

During the 1950s, Volkswagen introduced a vehicle you may know as the “VW bus.” The microbus was a hit and remained an icon for the car company with its signature look for decades.

Fast forward to 2017 and Volkswagen announced the ID.Buzz — a new VW bus that’s electric, full of modern features, and puts a fresh spin on the classic microbus design. The company’s product marketing was colorful and youthful, complementing the original “hippie” vibe the brand was once known for.

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Being the Voice of the Customer: 10 Kinds of Product Marketing Presentations and Best Practices

Product marketing is the bread and butter of much entrepreneurship. It won’t matter how ingenious the invention if people never learn about it. But effective product marketing involves so much more than placing an advertisement. 

A full marketing strategy is necessary to successfully launch— or relaunch— any new or improved product. What better way to communicate that strategy than through a visual presentation?

An effective product marketing plan presentation requires great attention to detail, as well as a clear roadmap defining current and future product releases and how they correlate with marketing goals. Product marketing presentations like Beautiful.ai’s marketing plan presentation template can remove some of the pressure by offering a customizable presentation design and effective product marketing presentation example for inspiration.

Hoping to successfully present your product marketing plan? Check out the following 10 best practices for developing an effective product marketing presentation:

1. Map your course

Just as developing a new product or launching a business requires a structured plan, product marketing plans require a product marketing roadmap presentation and follow-up. 

Before you begin designing your marketing presentation, be sure you outline how you want your message to flow and what you want to include in your presentation’s beginning, middle and end. This marketing roadmap will help you retain your focus and remain on course throughout the presentation’s design phase.

2. Identify your objective

It’s hard to accomplish a mission if you don’t know what it is, and how can you design a roadmap if you don’t know where it’s supposed to lead? Define your marketing goals so you can ensure each slide of your presentation supports that objective.

3. Speak to and for your target audience

It’s easy for marketers to focus their entire presentation on the product, but an effective product marketing presentation also focuses on the audience. How can the product be presented in a way that it becomes something the audience wants? Why should the audience care about the product?

Obviously, you can’t focus on the audience if you haven’t defined your target customer. Any product marketing presentation worth its salt will be personalized for its audience. But speaking for the audience also requires identifying the customer’s voice.

Voice of the Customer is a marketing strategy that focuses on customers’ likes and dislikes, wants, needs and expectations. Modern-day marketers who are serious about VoC can take advantage of various analytics software that evaluates what a target audience is saying about a product or brand.

4. Grab attention

If you don’t capture your audience’s attention at the start of your product marketing presentation, there’s a good chance you won’t be able to attract much enthusiasm later, either.

Start your presentation with a bang by connecting emotionally with your audience, whether that is accomplished through a humorous story, a dramatic question, an emotional video or exciting special effects. Once you’ve ignited your audience members’ emotions, you can spark their empathy and inspire them to care about your product.

5. Provide a company overview

Should your audience trust the company presenting a product? Including a company overview within a product marketing presentation helps to establish a business’ credibility, which fosters trust among potential customers. In addition to a brief description of what the company does, the overview can also offer an abridged history of the business and a short list of the company’s successful endeavors and accomplishments.

6. Include a product description

It might sound like a no-brainer, but a successful product marketing presentation will clearly describe the product in language appropriate for the target audience. Don’t use the same product description when presenting to a room of IT professionals, for example, as you would use presenting to a group of farmers or a room full of children.

7. Feature product benefits

It’s not enough to describe your product in your marketing presentation. To truly excite your audience, you also should clearly communicate how the product benefits whatever audience demographics to whom you happen to be presenting. How does the product benefit the customer, and what perks does it provide their lifestyle, their business or their friends and family?

8. Include data and examples

Even the most vivid product description won’t carry the same impact on audiences as real-world examples and supporting data. After all, numbers don’t lie, and customer testimonials have served an important marketing function for as long as there have been products to market. 

Don’t bore your audience with slides crammed full of data, however. Instead, help your audience to visualize the data and present it through engaging infographics that help tell the story of a product. Beautiful.ai users can choose from a host of infographic-laden smart slide templates . Just enter your data and watch our AI-powered software design all sorts of charts, graphs and pictographs.

9. Tell a story

Humans have been telling stories to convey messages since long before the advent of written communication. Today, storytelling is just as effective when used as a product marketing tool. 

Telling a story in which your audience is the main character or bears a striking resemblance to the protagonist is another effective way to connect with target customers. If the story conveys how the product benefited the protagonist, then audience members can more clearly see themselves in similar shoes. 

10. Position your product

Product positioning might be the last on our list of product marketing presentation best practices, but it’s a strategy that should be used throughout the entire slide deck. Each stage of the presentation must be used to build value for the audience. 

How is the product worth the investment, and how does the brand stand up to any competition? Through effective product positioning, marketers can highlight a greater vision for the product and transform interest into a call to action. 

Of course, using each of the above best practices to a tee will be for naught if it’s not included in a professional-level presentation. For best product marketing results, be sure to follow principles of good design including an effective use of color , fonts, space and movement. 

The good news is Beautiful.ai's presentation software makes it simple to design visually-appealing presentations. Users can choose to customize pre-designed presentation templates curated with the perfect slides for a plethora of uses, goals and messages. 

Or, they can create their own presentations with an assortment of the PowerPoint-alternative presentation sofware ’s smart slide templates , which automatically adjust their layout and design as content is added, providing a professional-level result every time.

Samantha Pratt Lile

Samantha is an independent journalist, editor, blogger and content manager. Examples of her published work can be found at sites including the Huffington Post, Thrive Global, and Buzzfeed.

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Home Blog Business The Essential Guide to Marketing Plan Presentations

The Essential Guide to Marketing Plan Presentations

“What helps people, helps business,” explains Leo Burnett. A marketing plan is a method businesses incorporate to achieve corporate objectives aligned with their mission and statement. Still, creating a successful marketing plan presentation can become a challenge for many professionals.

What to include, which metrics should be tracked, how to present data visually compellingly, and plenty of other questions can surface when creating a marketing plan presentation. In this article, we will explore in detail all those topics and more to help you create a stellar marketing plan presentation.

Table of Contents

What is a marketing plan?

Why do you need a marketing plan.

• Difference between a marketing plan and a business plan
• Types of marketing plan
• Step 1 – Defining business goals

Step 2 – KPI (Key Performance Indicators)

• Step 3 – Building a market analysis

Step 4 – Defining the target market

• Step 5 – Defining marketing objectives
• Step 6 – Building marketing strategies
• Step 7 – Selecting marketing channels

Recommended Marketing Plan Templates for Presentations

• What are marketing tactics?
• Content Marketing tactics
• Email Marketing tactics
• Social Media Marketing tactics
• Influencer Marketing tactics
• Marketing budget
• What is the difference between a marketing strategy and a marketing plan?

Marketing Strategy Outline for an effective Marketing Plan Presentation

• Why do you need a marketing strategy?
• Marketing implementation

Tips and avoiding pitfalls when preparing a Marketing Plan

• Final words

A marketing plan outlines an organization’s advertising approach for generating leads and reaching its target market. A marketing strategy outlines the outreach activities that will be implemented over time and how the organization achieves its goals according to these actions.

According to Harvard , “The marketing plan defines the opportunity, the strategy, the budget, and the expected product sales results.” The ultimate objective of the marketing plan is to generate adequate and lucrative activity. Therefore, it should include valuable and practical instructions for allocating resources correctly.

Having a marketing plan for your business is essential, as it gives direction to advertising strategy, sales strategy, customer support strategy, etc. It provides a timeframe and implementation for the marketing strategies built.

Overall, the main items a marketing plan solve are:

• Establishing measurable goals
• Actionable consistency for business strategy
• Working within a budget for clear financials and detailed expenditure
• Improves your relationship with customers
• Helps businesses to gain new investors
• It is a powerful motivator for marketing teams

Defining your marketing plan early on has numerous advantages. Setting clear goals and objectives and matching marketing techniques to reach them can put you to success.

Moreover, while establishing a firm, marketing expenditures may be restricted, so having a clear plan guarantees you don’t squander money.

Difference between a Marketing Plan and a Business Plan

A marketing plan and a business plan are both essential tools for the success of any organization, but they serve distinct purposes and focus on different aspects of the business:

Marketing Plan: The primary purpose of a marketing plan is to outline the strategies and tactics that a business will use to promote its products or services, reach its target audience, and achieve its marketing goals.

Business Plan: A business plan, on the other hand, provides a comprehensive overview of the entire business, including its mission, vision, financial projections, operations, and long-term goals. It serves as a roadmap for the entire organization.

Marketing Plan: A marketing plan is a subset of a business plan, focusing exclusively on the marketing aspects of the business. It delves into the specifics of how the business will attract and retain customers.

Business Plan: A business plan encompasses all aspects of the business, including marketing, finance, operations, and management.

Time Horizon

Marketing Plan: Marketing plans typically have shorter time horizons, often covering a year or less, and are more tactical in nature.

Business Plan: Business plans have a longer time horizon and often outline the company’s goals and strategies for the next three to five years or even longer.

Marketing Plan: The primary audience for a marketing plan includes marketing teams, sales teams, and other departments involved in implementing marketing strategies.

Business Plan: Business plans are intended for a broader audience, including potential investors, lenders, stakeholders, and company executives.

Marketing Plan: Content in a marketing plan typically includes market analysis, target audience profiles, marketing objectives, strategies, tactics, budget, and key performance indicators (KPIs).

Business Plan: A business plan includes sections on executive summary, company description, market analysis, organizational structure, financial projections, and more.

In summary, while a marketing plan focuses specifically on the marketing strategies and activities of a business, a business plan provides a comprehensive overview of the entire organization, including its marketing efforts, financial outlook, and long-term goals. Both plans are crucial for a company’s success, and they often complement each other in achieving overall business objectives.

Types of Marketing Plan

Marketing plans can take various forms depending on the specific needs and goals of the business. Some common types of marketing plans include:

• Annual Marketing Plan: This is a comprehensive marketing plan that outlines the marketing strategies and tactics for the upcoming year. It typically includes a detailed budget and specific objectives for the year ahead.
• Product Launch Marketing Plan: This type of plan is focused on the launch of a new product or service. It includes strategies for generating buzz, attracting early adopters, and achieving a successful product launch.
• Digital Marketing Plan: In today’s digital age, businesses often create specialized plans for their online marketing efforts. This plan may cover areas such as website optimization, social media marketing, email marketing, and online advertising.
• Content Marketing Plan: Content marketing plans focus on creating and distributing valuable content to attract and engage the target audience. This can include blog posts, videos, infographics, and more.
• Social Media Marketing Plan: This plan centers on strategies for building and maintaining a strong presence on social media platforms. It includes content calendars, posting schedules, and engagement strategies.
• Event Marketing Plan: For businesses that participate in or host events, this plan outlines the marketing strategies for promoting and maximizing the impact of those events.
• Branding and Rebranding Plan: Businesses looking to establish or reposition their brand in the market create branding or rebranding plans. These plans focus on building a strong brand identity and messaging.
• Crisis Management Plan: In the event of a crisis or negative publicity, this plan outlines strategies for managing the situation and mitigating damage to the brand.

The choice of marketing plan type depends on the specific goals and priorities of the business. Some businesses may also create a combination of these plans to address different aspects of their marketing efforts.

The Anatomy of an Effective Marketing Plan

Step 1 – defining business goals .

Your company’s marketing goals and objectives could be to promote the brand, name, and logo design , expand into a new market, or improve product marketing by a certain percentage. These objectives can be better tracked, measured, and duplicated if they are more defined and numerical.

Understanding high-level marketing and company objectives is the first step. These should form the basis of your strategy. The work can be grouped according to its objectives, allowing your teammates to see the plan behind your operations. Defining your business goals will also assist you in determining whether or not the programs and campaigns you launch are on schedule.

Those who write down their goals are more successful than those who do not. You can set goals using various methods, including the SMART Goals method . Your marketing team can use the SMART Goals method to explain your company’s long-term objectives, make adjustments, and develop promotional activities. SMART stands for Specific, Measurable, Achievable, Realistic, and Time-bound. These objectives give you a framework for choosing the most efficient marketing strategy.

KPI, also known as Key Performance Indicators, is a collection of quantitative measurements a firm or sector uses to assess or compare performance in accomplishing strategic and operational objectives. Measurable KPIs allow you to establish a sense of ownership and accountability for your company goals. They’re necessary for completing any company plan actions. A KPI dashboard (a collection of pre-selected and relevant KPIs) shared with a specific team can motivate by offering concrete insight into the team’s performance and improving peer efforts.

Step 3 – Building a Market analysis 

Marketing environment.

A marketing environment refers to all internal and external aspects influencing and driving your company’s promotional efforts. Your managers should know the marketing environment to sustain success and address any threats or possibilities that may affect their work.

Understanding the marketing environment is critical in recognizing what your customers desire. You would require a marketing environment because it helps to identify your target audience and their demands, particularly when it comes to how customers make purchasing decisions. Evaluating your marketing environment allows your company to create effective marketing strategies before too late.

The marketing environment is wide and varied, with controllable and uncontrollable variables. There are two types of marketing environments to consider: internal and external environments.

Internal marketing environments include your company’s strengths, limitations, distinctiveness, capabilities, capital assets and finances, and corporate policies. 

To be precise, all the elements that are under your control have an impact on your marketing operations.

All aspects outside your company’s control are included in the external marketing environment. The external marketing environment is divided into micro and macro marketing environments. 

The marketing microenvironment is inherently related to your company and directly impacts marketing procedures. Buyers, manufacturers, company associates, distributors, and opponents are included. To some point, it can be possible to control microenvironmental influences. 

All things outside your company’s control make up your macro marketing environment. External environmental forces such as competitive, economic, political, legal and regulatory, technological, and sociocultural parties are considered in the environmental analysis. A marketing strategist can be efficient only by accepting and comprehending the intricacies of the marketing environment. 

Competitor analysis

A competitive analysis is a method of identifying competitors and evaluating their strengths and weaknesses compared to your own. It assists you in determining how to deal with competition and fine-tuning your plan. It is essential to conduct a competitive analysis because it will help you to create effective competitive strategies to expand your target market. 

First of all, identify who your competitors are and what products they offer. Take note of their marketing strategies. You’ll be able to design methods to help you stay ahead of your main competitors using the information from the competitive analysis.

SWOT analysis 

A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is an excellent method to determine how you match up against your market competitors. It is one of the most effective strategies for eliciting the most significant difficulties your company faces today and in the future. It is an integral part of any marketing strategy.

You can use a SWOT analysis to look at your company’s strengths, weaknesses, opportunities, and threats. This activity might help you determine where your company stands in the competitive marketplace. 

With SWOT analysis, you’ll have a promising approach for prioritizing the tasks you need to perform to build your business. If you want to get in and start, feel free to download our editable SWOT PowerPoint templates .

Since you’ve performed your analysis, the next step is to focus on your target market.

Once you have assessed precisely whom your company wants to cater to, it will be easier to choose which marketing strategies. Your marketing and communication channels must be tailored to your target audience. Age, gender, geographic region, likes, interests, and other demographics can be associated with audience criteria.

To help you with the process, create different customer profiles or perform market segmentation. By focusing on commitment to service and quality, you can effectively implement a niche differentiation strategy in a somewhat diverse marketplace. 

Market Size

The size of a market is one of the most important criteria for evaluating a business plan because if the market is too limited, expansion and funding are not worthwhile. As a result, determining the market size is an integral aspect of every business marketing plan.

TAM stands for “Total Addressable Market”

The TAM reflects the broadest market potential imaginable. It solves who might buy goods or services in general. The TAM is the potential profit a single firm could make in this market.

SAM stands for “Serviceable Addressable Market”

The SAM provides a solution to which TAM market share can be addressed with the particular product or service in view or which could reasonably buy it. The SAM is important since it demonstrates the moderate potential of your business plan. The target audience is outlined and accurately described at this stage.

SOM stands for “Serviceable Obtainable Market”

Lastly, the SOM depicts the SAM’s market share that can be practically obtained over a predictable timeframe. It considers the current market environment, production capabilities, promotion, and distribution channels. As a result, the SOM represents the sales potential of your business during its early stages of growth.

The above are crucial components of a company’s strategy, especially as you develop your sales and marketing plan, make appropriate revenue targets, and decide which markets are worth your time and money.

Unique Selling Proposition

Your company’s unique selling proposition or USP indicates the unique advantages that your company provides, and hence provides the basis for differentiating you from your competitors.

A strong USP helps to reach your target audience and achieve your company goals by distinguishing your goods in a significant and exclusive way. It makes your marketing content effective and attractive to potential consumers. Your USP concept should reflect throughout your products and marketing strategies.

Step 5 – Defining Marketing objectives 

Formulating marketing strategies and organizational marketing practices is based on the marketing objectives. The marketing objectives declare what you intend to achieve in the marketplace. The internal and external environmental analysis outcomes significantly impact the marketing objectives plan.

Marketing objectives are both economic and market-psychological objectives. Financial goals are responsible for higher turnover, i.e., they use desirable outcomes to affect sales quantity and price. The company’s goals and objectives must be established in concrete terms so that the concerned managers can evaluate performance and, if needed, take remedial action. Increased product awareness among targeted consumers provides information about product features, and increasing consumer willingness to acquire the product are some of the goals for a specific product.

Market-psychological goals are a variant of marketing objectives with a focus on quality. They represent intentional, purposeful changes in future client purchase behavior that correlate to financial aims driving a company’s marketing initiatives. Brand awareness , business model, buying intensity, customer service, and product are suitable for qualitative expected values.

Before moving on to the next level of planning and designing the marketing strategy, you must understand the marketing objectives.

Step 6 – Building Marketing strategies

Let us discuss various marketing strategies to Boost your Business Growth.

Marketing mix and its importance

The marketing mix is a significant component of developing and executing a successful marketing strategy. It should demonstrate how your product or service is preferable to your competitors.

The marketing mix describes the many aspects of your company’s market strategy. It is a diverse list of elements your company uses to attain its goals by effectively marketing its goods or services to a specific consumer segment.

The marketing mix, commonly known as the 4 Ps, comprises four major components: products, price, promotion, and location. The 4Ps are the most essential components to consider when developing a marketing plan. A variant of the services marketing mix is also known as 7Ps Marketing Mix, and includes the addition of people, processes, and physical evidence to the list.

Product development aims to create the best product or service for your target market. Your goods or services must meet every individual client’s demand.

The first P consists of two main elements:

Branding is the name, term, symbol, and design by which your product is known. A strong brand name can help shoppers recognize the goods they desire faster, which speeds up purchasing.

Packaging entails advertising and safeguarding the product. It can improve the use of a product or keep it from degrading or being damaged. Quality packaging makes it easy to recognize your products and promote your reputation.

When deciding on a price for your goods, analyze the competition in your target market and the whole marketing mix’s cost. Estimate how customers will react to potential product prices.

Pricing and Positioning Strategy

Pricing and positioning strategy determine how you want your customers to recognize your products and services compared to your competitive brands. Your pricing and positioning strategy must be aligned; your product’s price should be according to its position in the market. Consider your competition, target audience, and running expenditure while deciding on your positioning and pricing plan.

Here are different types of pricing strategies:

Price Skimming

This strategy is often used when you have a high-priced brand offering that too very unique in the market. Basically, it is linked with highly valued or luxury products. When your product is new, you want to generate sales, and as it grows more prominent, you wish to acquire a wide range of consumers. 

Penetration Pricing

Penetration pricing is the complete opposite of price skimming. Companies utilizing a penetration pricing approach have a low-priced product to capture as much market share as possible rather than going to market with a high price. 

Time-based Pricing

In the holiday sector, time-based pricing is employed to maximize revenues during summer, when resorts are often busiest. When an airline’s aircraft is nearing capacity, it also charges extra. If there is spare space and a short time before departure, it also offers bargains. This strategy is based on delivering a product or service faster by increasing the prices.

Value-Based Pricing

This strategy ignores the cost of production and instead focuses on using the value customers gain from the price of a product or service. This strategy can be used when your product or service is good enough not to be replaced with an alternative.  

This includes all the considerations that go into getting the correct product into the hands of your target market. Customers should expect to locate a product or service like yours where placement decisions, such as accessing the proper distribution channels, are made. The layout of your store or shop is also a part of the location decision. It should entice people into your store and simplify finding what they’re looking for.

Telling your target market about your goods or service is the goal here. It entails direct communication between potential customers and sellers.

Your marketing mix will assist you in promoting suitable goods to the right people at the right price and at the right time for your company. Therefore, your marketing mix serves as a blueprint for achieving your business goals. It provides a sense of direction while reminding you to think about your target market.

Step 7 – Selecting Marketing Channels 

Where does your target audience spend most of their time? Is it social media or reading newspapers or online periodicals? When you know what they prefer more, you can better select the channel of marketing you want to use in your strategies.

Here are different methods of marketing:

Outbound Marketing

Outbound marketing is a sort of marketing that includes pursuing clients rather than allowing them to approach you naturally. This strategy, which entails employing cold calls, Television ads, and print ads as the significant way of recruiting clients before digital marketing became a regular practice, was prevalent before digital marketing became a common practice.

Outbound marketing includes social ads, search engine marketing (SEM), native advertising, and traditional commercials, among other forms of paid advertising. It is still a popular digital marketing strategy today. For example, email blasts, which are bulk email campaigns delivered to an extensive list of subscribers, are still a popular advertising strategy.

Inbound Marketing

Inbound marketing is a general term that includes almost all forms of marketing, from social media to content. Inbound marketing tries to lure clients by leveraging various forms of content, such as blogs, videos, podcasts, social media, and newsletters. As for the podcasts, they are easy to start. Besides, people love to listen to podcasts , as they can do it anytime and anywhere. The content engages your clients, making them happy and building lifetime trust in your brand.

Content marketing is one of the most common inbound marketing strategies you can learn more about further down. 

Inbound marketing is gaining popularity because it draws them to you rather than interrupting people with intrusive advertisements. Because consumers are actively looking for your material, inbound marketing is effective. With the help of an Inbound Marketing PowerPoint template , digital marketing professionals can save hours of effort and time and prepare presentations with the conclusions of a marketing analysis campaign.

Digital Marketing

Digital marketing isn’t a specific strategy by itself; instead, it’s a direct reference to any digital technology marketing. Digital marketing has taken the marketing world by storm. Almost every sales and marketing expert widely uses it. With digital marketing, marketing has grown to reach clients in new and more intriguing ways due to advanced technologies. This marketing channel focuses on business growth, which is crucial for the growth strategy. 

As you read, you’ll know that most of the marketing types we will discuss are a form of digital marketing. Some of them are:

Content marketing

Email marketing, social media marketing, advertising.

Each type of marketing is vital to the whole, and they all work together to create a comprehensive digital marketing strategy.

While so many digital marketing platforms are available, selecting them in a way that works for the company’s goals and, especially budget, can be challenging. Paid, owned, and earned media classifies various channels into segments that make creating and enhancing effective marketing strategies easier.

Paid media is content you pay to be placed before your viewers as an advertisement, such as ads on social media, whereas owned and earned media is free. Owned media refers to the content you make and maintain, such as your website, blog posts, or Facebook page. In contrast, earned media refers to content created about you by others, such as influencers or reviews of your product.

When drawing readers to your website, content still comes out on top. Users are drawn to your website by relevant content, keywords, and offerings. A well-developed content marketing strategy can help you customize content for your client’s needs and gain genuine traffic.

With Google’s MUM algorithm update , websites with well-written content created in natural language are expected to rank higher. Create a well-thought-out strategy for delivering high-quality content regularly, allowing your company to gain genuine traffic and reduce bounce rates. Good solid content should have concise headlines, relevant data sources, and answers to any readers’ issues.

According to recent statistics, more than 85% of marketers utilize email as their primary lead-generation medium. In the case of email marketing campaigns , you must send the correct kind of message to your target demographic to remain effective. Email marketing is done correctly, establishes a relationship with your clients, and earns their confidence. Include exciting information like blog articles, user-generated content, and videos in your emails. Customize emails by including information like first names and tailoring material to the client’s interaction with your site.

Social media has made a lot of progress since its beginning, and it is now one of the most widely used marketing channels. YouTube and Facebook remain the most popular social media platforms, with Instagram and Pinterest coming in second and third, respectively.

A social media marketing strategy that emphasizes brand recognition, customer interactions, and captivating posts can help you establish a solid social media profile and attract consumers to your products and services. To enhance interaction with your target market, focus on generating effective communication strategies across all social media channels and creating video content.

There are various advertising options to consider for your company—the alternatives for advertising range from social media to television and print. One thing is sure online advertising is a practical approach to getting the attention of your target audience. It enables you to more precisely target, monitor, and assess the effectiveness of your paid marketing campaign more.

To grow in the digital advertising industry, learn how to advertise on Google. Because Google is the world’s most popular search engine, you’ll want to keep ahead of the competition by appearing for essential keywords relating to your services.

Influencer marketing

Influencer marketing is partnering with influencers (people who already have a large following) to use the potential of Instagram and other social media. These persons are considered experts in their fields, and their followers will listen to their advice. Influencer marketing can put your brand and an e-commerce business on the map. When an influencer endorses your product, it immediately earns credibility in the eyes of their followers. As a result, your brand will acquire more visibility and attract new clients. Influencer content is a marketing technique that will continue to grow in the coming years.

Because many influencers rely on paid advertising for income, they typically demand payment in exchange for endorsing your company. You’ll effectively be sponsoring one of their social media postings in this situation. Evaluate which collaborations will be most beneficial to your market and budget.

Affiliate marketing

You might wonder, what is affiliate marketing? It is similar to sponsored collaborations in which others market your business on your behalf. By establishing an affiliate marketing program, you’ll eventually partner with another affiliate who will promote your products on their social media sites, blogs, and other platforms. Their sales are recorded using special links known as affiliate links, which allow the individual to be paid for their efforts. 

This type of marketing is becoming increasingly popular, and more businesses are launching their affiliate networks. As a result of this increase, many companies now use affiliate marketing as part of their entire marketing plan.

Landing pages

A landing page is a best friend for the marketer. Conversions are the sole objective of this standalone page. Regardless of how good your various online marketing techniques are, your landing pages and website must convert at a reasonable rate to justify your efforts. A one-second delay in page loading time causes a likely decline in conversions. Landing pages should have a powerful message, optimized headers, and helpful content to be the most effective. Stay updated on landing page best practices to improve your website conversion rate. 

As we know, this process can be taxing, especially if the deadline is around the corner; please check our suggestion for marketing plan templates . These products were designed by professionals, and are intended for visual impact, clear data presentation , and reusable purposes.

1. Marketing Plan PowerPoint Template

Building a marketing plan from scratch with this slide deck is a stress-free experience. You can find a welcome message slide, followed by an introduction slide in which you can present the reasons behind a new marketing plan. The table of contents for this presentation template is shown as a horizontal timeline, so the audience can transit through each element.

Key slides such as About Us, Mission, Team, and USP are listed, with icons and placeholder text areas that are quick to edit. TAM, SAM, and SOM model are also included in one slide. If all this isn’t enough, reinforce your message with a demographic slide to introduce your ICPs and analyze competitors with the Market Competition slide arranged in a bar format.

Use This Template

2. General Marketing Plan PowerPoint Templates

Some of the slides shown in this article belong to this presentation template design. Vibrant, with a clear design for showcasing data in multiple marketing formats: TAM, SAM, and SOM; KPI Dashboard; USP; Pricing strategy; 7Ps of Marketing Model Mix; Segments; Budget; Product Life Cycle, etc.

Create a powerful marketing plan presentation by editing this professional marketing plan presentation template in just minutes.

3. Marketing Plan PowerPoint Presentation Template

This fresh marketing plan presentation template is a slide deck featuring various graphics to showcase data. The strong contrast of the tones used helps to introduce multiple topics with a clear understanding from the audience. On top of that, the template is entirely editable, so you can select a custom theme with your preferred color scheme.

Find catchy graphics to discuss Market Segmentation; Target Market; Growth Strategy; Plans & Pricing, etc. 13 slides containing everything you need for a stellar marketing plan presentation.

4. Blue Marketing Plan Template for PowerPoint

Ideal for corporate environments, this classic-styled marketing plan template brings every tool available for building a marketing plan. With blue & white tones in the main areas, you can find 2D & 3D graphics in 4 different colors that complement the palette.

Access funnel analysis diagrams, world maps for demographic representations, cycle process flow diagrams, 4P Marketing Mix, 3D cubes, roadmaps, and more.

Since we understand it can be challenging to mix and match template slides for a custom presentation layout, we created a tool intended for presenters using our years of expertise in the field for the best user experience. Try our AI Presentation Maker and create an entire marketing plan presentation slide deck in seconds.

Marketing Tactics

What are marketing tactics.

Marketing Tactics are the strategic measures that drive the advertising of your company’s products and services to achieve the defined marketing goals. Your marketing strategy and your company goals and objectives will determine the basis of marketing tactics. The purpose of some marketing tactics might be to promote your content to reach your target audience, while for others, it might be to maximize sales yet maintain a competitive product or service. As a matter of fact, you can leverage a variety of marketing tactics. Especially if you have a well rounded idea of the strategy from a  digital marketing course .

Content Marketing Tactics

Focus on content transparency and authenticity Your consumers may want to know your new product ideas, how you create your product, or even your revenue numbers. If you reveal to your audience what they want and meet their demands, you may directly connect to your audience. For this, your content must be transparent and authentic. 

Dynamic CTAs Dynamic CTAs are elements of personalization that create a unique call-to-action based on the viewer. It makes the content more personalized therefore generating more traffic to your site.

Search Engine Optimization (SEO) Create content and improve your online services to make it easier for those seeking specific information.

Use Emotional Keywords in Headlines The most effective technique to write compelling headlines is to use emotional keywords. This will give your content a boost. People will be prompted not only to read it but also to forward it on social media. Also, you can add headlines showing data. Create high-quality content to grow your search traffic and rankings.

Email Marketing Tactics

Personalization In the email subject line, you can add the name of the person you are interacting with. It gives a personal touch.

Automate Referral Campaigns Set up automated referral campaigns via email via your CRM or another technology that allows you to automate your email marketing CRM .

Set up automated referral campaigns via email via your CRM or another technology that allows you to automate your email marketing CRM. Make sure you use a quality  email finding tool . This way you will get more clients. Deployment of email authentication protocols like DMARC can have a lasting positive impact on your email deliverability rates, making your marketing campaigns more of a success by reducing spam.

Social Media Marketing Tactics

Use social media platforms to generate traffic Social media platforms like Instagram , YouTube are the most used platforms to connect and engage potential consumers.

Live streaming To engage your audience, you need to communicate with them directly. Live streaming allows you to reach more people and thus maximize your social media presence.

Customer Testimonials Testimonials directly from your customers’ words express appreciation for and faith in your service and products, providing a positive review of your company.

Influencer Marketing Tactics

Influencer-driven product launches  Influencers are considered experienced in their niches, so their followers happen to trust the products promoted to them.  

Influencer Endorsements/Sponsorships One of the most effective ways to encourage consumers to trust your products is through influencer sponsorships .

Marketing Budget 

You’ll need a comprehensive and practical marketing budget to implement a marketing strategy successfully. Your budget should be suited to your company’s unique qualities. Your business stage also determines your marketing budget. Once you decide which marketing channels you will use, you can define your marketing budget.

You must recognize the role of marketing in assisting your company. Specific methods can be defined from there. Then, to correctly and fairly measure marketing success, you must define KPIs to connect the budget with your goals. Choosing how much money to invest in marketing is a big step, but deciding when, where, and how to spend that money is far more complicated – and has a considerably more significant impact on your company’s performance.

What is the difference between a marketing strategy and a marketing plan? 

A marketing strategy is reaching out to potential customers and converting them into paying customers. A marketing strategy is different from a marketing plan in its approach. It is a larger picture of how you intend to remain ahead of your competitors.

On the other hand, the marketing plan systematically lays out the specifics of how you’ll put your strategies into action. Your marketing plan is the framework of strategic marketing actions that help you reach your marketing goals and is driven by your marketing strategy.

Your marketing strategy is an essential aspect of your overall business plan. This outline is intended to assist you in thinking through areas of your proposed business plans and the market channels you will use to reach your target market. A strong marketing plan involves everything from identifying your target clients to how you will reach them to how you will create repeat purchasers, whether you are just starting your firm or thinking about expanding your operations. 

Your marketing strategy is the roadmap you’ll follow to gain customer loyalty and boost your company’s success. Use the following slides outline to create an engaging marketing plan presentation:

• Executive Summary Slide : A brief overview of your marketing plan
• Business Goals Slide : Represent precisely what your business depicts
• A. Identify your target customer.
• B. Identify your direct and indirect competition and state how your business will differ?
• Market Objective Slide : Define the economic and market-psychological objectives of your business.
• Market Strategies Slide : Identify how you will achieve the set targets in the market.
• Marketing Channels Slide : Identify the methods via which your potential clients communicate with your competition.
• Marketing Strategies Slide : Present a clear and coherent image of how you intend to market/sell your product/service and how these techniques will result in profit.
• Marketing Budget Slide : Identify the amount of money you will require to sustain in the market.
• Marketing Implementation Slide : Set and apply realistic and tangible goals to evaluate your marketing success

Why do you need a marketing strategy? 

The marketing strategy should come prior to the marketing plan, as it is the grounds on which the marketing plan should be arranged.

The main reasons why you need a marketing strategy are:

• Defines the goals to be measured in the marketing plan
• Helps to define vision and long-term objectives
• Helps to decide which marketing channels the efforts should be focused on
• Allows companies to address where the money should be spent
• It becomes the guidance to build a marketing plan, and your reference point when questions arise

Establishing your marketing strategies beforehand has numerous advantages. You are on the path to success when you define your goals and KPIs and integrate marketing techniques to attain those goals.

Marketing Implementation 

Marketing implementation is bringing your marketing strategy into action to generate favorable results. A marketing implementation plan ensures the appropriate execution of your marketing strategy. It breaks down your marketing strategy into manageable activities, responsibilities, and objectives that are easy to grasp and follow. 

This part of the marketing plan explains how the company will conduct its marketing strategies, including how it will be structured by operations, products, areas, and target audience categories. You can take various steps to build an effective marketing implementation plan. Some of them are as follows:

Create realistic scenarios  

Firstly, in a marketing implementation plan, you should set reasonable expectations for how quickly you can meet marketing goals and objectives. When you decide on a timeline from the beginning, it assures that everyone involved is informed of and capable of meeting each deadline.

Review your marketing strategy

Re-examine your marketing strategy to ensure it is well-developed, efficient, and results-oriented. You may include any other aspects you come across when creating your implementation plan. While reviewing your marketing strategy, make sure you have focused on every essential element.

Create workflows for all of your content and tasks

You may make a simple list of tasks and promotional procedures for your members to perform. Try creating the steps in procedures as straightforwardly as possible and linking aspects that make sense. Allocate assignments to groups of people, and give each one a time limit or deadline. Before sharing the finished version, review the workflow with all parties concerned and seek input and suggestions. For maximum output, facilitate cooperation throughout the implementation plan.

Communicate with your team

After defining your marketing strategy, workflows, and KPIs (Key performance indicators) , ensure everyone is on board. Creativity, efficiency, and performance can all improve from open communication and collaborative ownership. Communicate your plan with partners and other company units to secure commitment and acceptance for the team’s actions.

To create an effective marketing plan:

• Analyze the various needs of client groups and focus on the market.
• Determine if you can sell more to your current clients or how you can improve meaningful client engagement.
• Set out necessary aims and create an efficient action plan to implement your marketing strategies.
• Set clear, realistic, and measurable targets using the SMART Marketing Goals approach (Specific, Measurable, Attainable, Realistic, and Timely).
• Apply the RACE Framework , which will help to streamline marketing objectives.

Some Pitfalls of the marketing plan can be:

• Making assumptions about a client’s needs can lead to the inefficiency of your marketing plan.
• Do not rely on a smaller number of consumers.
• Underestimating the competition can have considerable consequences on your business.

Final words 

A marketing plan’s ultimate purpose is to ensure that marketing operations are relevant and timely to meet your business’s goals. An ideal marketing plan encompasses the strategies for identifying a long-term competitive position and the resources required to attain it. Your capability to anticipate the appropriate marketing strategies distinctly and update and improve your activities regularly is essential for the growth of your business.

What is the main purpose of a marketing plan?

A marketing plan’s primary purpose is to outline the strategies and tactics a business will use to promote its products or services, reach its target audience, and achieve its marketing goals.

Why is it essential to have a marketing plan for a business?

Having a marketing plan is essential because it provides direction for advertising, sales, customer support, and other aspects of the business. It helps establish measurable goals, ensures consistency in business strategy, and provides a framework for allocating resources effectively.

How far into the future does a business plan typically project?

A business plan typically projects three to five years into the future, outlining the company’s goals and strategies for that period.

Who is the primary audience for a marketing plan?

The primary audience for a marketing plan includes marketing teams, sales teams, and other departments involved in implementing marketing strategies.

What are the KPIs in a marketing plan?

KPIs, or Key Performance Indicators, are quantitative measurements used to assess or compare performance in achieving marketing objectives. They provide a way to track progress and evaluate the effectiveness of marketing strategies.

Is a digital marketing plan different from a traditional marketing plan?

Yes, a digital marketing plan focuses on online channels, global reach, interactivity, and precise analytics, while a traditional marketing plan includes offline channels, may have a regional focus, and offers limited interactivity and measurement.

What is the best way to present a budget in a marketing plan presentation?

Present the budget visually with charts and tables, provide a detailed cost breakdown for each activity, and compare budgeted figures to actual spending for accountability.

What should I include in a marketing plan presentation?

Include sections on goals, target audience, strategies, tactics, budget, key performance indicators (KPIs), and a timeline.

How do you present a marketing presentation?

Present a marketing presentation by using engaging visuals, clear communication, storytelling, data-backed insights, and a well-structured narrative that flows from problem to solution. Practice and engage with your audience for effective communication.

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Product Launch Marketing Plan

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Time to launch the product you have been working on for a long time! Design your marketing plan with these cool presentation templates to make your clients get as excited as you are. Freepik Stories illustrations will make your strategy even more professional and creative.

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