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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

How to make a good presentation

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

preparing presentation

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

preparing presentation

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

preparing presentation

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Peloton Pitch Deck - Conclusion

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

preparing presentation

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

Venngage Real Time Collaboration

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

preparing presentation

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

preparing presentation

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

preparing presentation

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

preparing presentation

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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Improve your practice.

Enhance your soft skills with a range of award-winning courses.

How to Prepare for a Presentation, with Examples

February 15, 2021 - Dom Barnard

This guide covers everything you need to know to prepare for your presentation. including what you need to think about beforehand, during and after the presentation.

1. Rehearse, rehearse, rehearse (always aloud)

Once you have your presentation worked out, you will need to practice it, but even though you might think it’s the best way to have a flawless presentation, don’t memorise what you’re going to say.

That might sound like incredibly bad advice, but here’s why:

  • If you memorise your speech, you’ll get stuck in thinking you can only deliver your ideas in that way, and that stifles your creativity, and the chance for new thoughts and ways to put things that come up as you speak.

Not only that, but every  audience is different . Sometimes they laugh out loud, sometimes they sit and smile, and you never know which type of audience you’ll have until you’re live.

Practice Presentation Skills

Improve your public speaking and presentation skills by practicing them in realistic environments, with automated feedback on performance. Learn More

If you’re going off a memorised presentation, it’s much more difficult to break away from that to go with the flow on the day, and respond naturally to your audience.

  • If you forget your speech in the middle of it, you will be thrown, and you’ll have more chance of complete brain freeze, which really will knock your confidence.
  • Memorising your presentation gives you a false sense of security, which could leave you high and dry if something goes wrong. If you’ve only got your memorised speech, for example, what will you do if your PowerPoint freezes or your props break, and you can’t do what you were going to do?

Rehearse in front of colleagues, friends, a mirror, in virtual reality – always aloud. Make sure you spend plenty of time practising your presentation, it will make you feel much more relaxed if you know your material.

Courses where you can rehearse with interactive exercises:

  • Essential Public Speaking
  • How to Present over Video

Video showing how you can prepare for your presentation using virtual reality.  Learn more about virtual reality training .

2. Memorise your opening line

Do, however, memorise your opening line. If you know how you’re going to begin, you’ll get a strong start and that will build your confidence.

Many speakers and stage actors find that the minute they’ve actually delivered their first line, the nerves are gone and they’re well into their stride.

3. Practise your speech from written notes

Writing your presentation out in your own handwriting will help you clarify your ideas and may well bring you new ones.

  • How to Write a Speech to Engage your Audience

4. Practise presentation flow

As well as practising for the ideas and what you want to say, practise how you want your presentation to flow. Think of it almost as a symphony, with high points, slow movements and crescendos. If it’s important, think about how you want your audience to feel, what emotions you want them to have, and when.

5. The power of silence

Don’t be afraid to pause and use the power of silence. A good pause can have a huge emotional impact. It allows people to really absorb what you are saying and react, and it’s vital to pause if you’re using humour so that the next part of your presentation doesn’t get lost underneath people’s laughter.

For more on the ‘Power of the Pause’, watch this short from video Brian Tracy:  The Power of the Pause

  • 10 Effective Ways to use Pauses in your Speech

6. Have a backup

There’s nothing worse than the projector dying or finding that your laptop won’t communicate with the projector for some reason. If you know you have a backup, even if it’s only a pre-prepared flip chart, you’ll feel better, and you’ll be more confident.

7. Arrive early

Following on from that, arrive at least half an hour early so you aren’t feeling rushed, and so you have time to check your equipment and get your notes laid out ready to go. That gives you time to breathe and relax before you go on, knowing everything is as set as it can be.

8. Use physical props for a demo

Use physical props, if possible, for a demo. This can make you stand out and be more memorable among all the other speakers who only use PowerPoint, and it can add greatly to the impact of your presentation.

Video showing an example of using physical props during a live demo.

9. Structure your presentation

First, find out how much time you have to present, is it 10 minutes, 15, an hour? Prepare enough material for this time and have a couple of extra slides as backup – we tend to speak much quicker when nervous so you might find you finish your presentation too early. At some large conference events, timings may change on the day, be aware of this have a shorter version of your presentation in mind (i.e. know which slides to skip over).

  • How to Structure your Presentation, with Examples
  • Examples of Corporate Presentation Structures

10. Prepare for questions

Have a few backup slides for questions you think will arise from your presentation. It is sometime a tactic to explain a section briefly in your speech, so that you get a question about it afterwards. If you don’t understand the question, ask for it to be rephrased.

If there are no questions, it is not an indication how good or bad your presentation was. You many have explain your material extremely well, or simply that people are tired at the end of the day and want to go home.

  • Guide for Handling Questions after a Presentation

11. Prepare for where you are presenting

If you can, go to the room you are speaking in before the actual event. It gives you an idea of furniture layout, podium height, location, room size, audience size and lighting. You can then visualise the room while practising and avoid the shock of suddenly being faced with a huge room when you expected a tiny one.

Ask the organiser if you need any particular props, for example a table to help with your live demo.

Additional planning to think about before your presentation:

1. Purpose  – what outcome are we trying to achieve? How can results be measured? What will success look like?

2. Topic  – Novelty? Complexity? Technical?

3. People  – Who should attend? What do they already know? How are they going to help?

4. Timing  – When will it happen and how long will the presentation take?

5. Location  – Where will the presentation be held? Do you have access to the correct facilities for the presentation?

6. Papers  – Who is keeping minutes? Do you need to send out an agenda before the presentation? Background information required?

7. Visual aids  – Is a  projector required ? Boards?

8. Style  – Structure or unstructured, discussion style? How assertive should you be? How should the meeting items be organised?

12. Choose the signals to give to your audience

Before the presentation, think about these 5 topics:

  • Eye contact
  • Facial gestures
  • Body language

Decide how you will use each of these to reinforce your message. Use the table below for help.

PassiveAggressiveAssertive
Flat, monotonous, trails off, shaky, hesitant.Sharp, cold, loud, shouts, abrupt, clipped, fast.Controlled, firm, warm, rich, clear, even, loud.
Ers and ums, jerky, too slow, too fast.Fast, emphatic, blameful, abrupt, erratic, hurried.Steady and controlled, changes easily.
Evasive, looking down, darting, low eye contact.Stares and glaring, dominating, fixed gaze, threatening.Firm not fixed, natural and relaxed.
Fixed smile, apology facial gestures, blinking, blushing, chewing lip.Set face, few smiles, clenched jaw, frowning, chin forward, lips tight, gritted teeth.Open, varied and congruent expressions, calm, jaw relaxed, few blinks, smiles.
Hunched, hand over mouth, arms crossed, head down, slumping, legs crossed, stands awkwardly, soft handshake.Thumping, clenched fists, pointing, pacing, leaning forward, sharp and rapid movements, crushing handshake.Open hand and arm movements, head upright, calm, emphatic gestures, relaxed, head nodding to show attention, firm handshake.

Additional courses to help you prepare for your presentation:

  • Presentation Skills Training Courses

Example from Steve Jobs

Think about these 10 techniques while you are preparing your presentation..

10 presentation techniques Steve Jobs used

  • Planning in Analog.  Tell a story, create stunning visuals and videos to complement video, use demonstrations and other speakers, keep the audience engaged.
  • Creating a Twitter-Friendly Description  Single description sentence, condensed his message into 140 characters.
  • Introduce the Enemy  Story needs villains or a problem to be solved. Jobs highlighted IBM and useless mobile phones (during iPhone release) as his villains.
  • Focusing on Benefits  Keep reinforcing the benefits of your product, create top 10 lists, understand this is what customers care about.
  • Sticking to Rule of Three  Classic Literary technique, things are best remembered and reinforced in threes. Read this article on  Literary Techniques  for more detail.
  • Sell Dreams, Not Products  Create a vision people believe in, create a vision which will make people’s lives better
  • Create Visual Slides  Use as few words as possible and use colourful graphics on the slide to highlight points.
  • Make Numbers Meaningful  Compare large numbers to things people understand.
  • Use Plain English  Use easy to say and easy to remember words, keep it simple.
  • Large Reveals  Due to Apple secrecy, Jobs was able to deliver unexpected products to the world at his product launches.
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What Are Effective Presentation Skills (and How to Improve Them)

Presentation skills are essential for your personal and professional life. Learn about effective presentations and how to boost your presenting techniques.

[Featured Image]: The marketing manager, wearing a yellow top, is making a PowerPoint presentation.

At least seven out of 10 Americans agree that presentation skills are essential for a successful career [ 1 ]. Although it might be tempting to think that these are skills reserved for people interested in public speaking roles, they're critical in a diverse range of jobs. For example, you might need to brief your supervisor on research results.

Presentation skills are also essential in other scenarios, including working with a team and explaining your thought process, walking clients through project ideas and timelines, and highlighting your strengths and achievements to your manager during performance reviews.

Whatever the scenario, you have very little time to capture your audience’s attention and get your point across when presenting information—about three seconds, according to research [ 2 ]. Effective presentation skills help you get your point across and connect with the people you’re communicating with, which is why nearly every employer requires them.

Understanding what presentation skills are is only half the battle. Honing your presenting techniques is essential for mastering presentations of all kinds and in all settings.

What are presentation skills?

Presentation skills are the abilities and qualities necessary for creating and delivering a compelling presentation that effectively communicates information and ideas. They encompass what you say, how you structure it, and the materials you include to support what you say, such as slides, videos, or images.

You'll make presentations at various times in your life. Examples include:

Making speeches at a wedding, conference, or another event

Making a toast at a dinner or event

Explaining projects to a team 

Delivering results and findings to management teams

Teaching people specific methods or information

Proposing a vote at community group meetings

Pitching a new idea or business to potential partners or investors

Why are presentation skills important? 

Delivering effective presentations is critical in your professional and personal life. You’ll need to hone your presentation skills in various areas, such as when giving a speech, convincing your partner to make a substantial purchase, and talking to friends and family about an important situation.

No matter if you’re using them in a personal or professional setting, these are the skills that make it easier and more effective to convey your ideas, convince or persuade others, and experience success. A few of the benefits that often accompany improving your presentation skills include:

Enriched written and verbal communication skills

Enhanced confidence and self-image

Boosted critical thinking and problem-solving capabilities

Better motivational techniques

Increased leadership skills

Expanded time management, negotiation, and creativity

The better your presenting techniques, the more engaging your presentations will be. You could also have greater opportunities to make positive impacts in business and other areas of your life.

Effective presentation skills

Imagine yourself in the audience at a TED Talk or sitting with your coworkers at a big meeting held by your employer. What would you be looking for in how they deliver their message? What would make you feel engaged?

These are a few questions to ask yourself as you review this list of some of the most effective presentation skills.

Verbal communication

How you use language and deliver messages play essential roles in how your audience will receive your presentation. Speak clearly and confidently, projecting your voice enough to ensure everyone can hear. Think before you speak, pausing when necessary and tailoring the way you talk to resonate with your particular audience.

Body language

Body language combines various critical elements, including posture, gestures, eye contact, expressions, and position in front of the audience. Body language is one of the elements that can instantly transform a presentation that would otherwise be dull into one that's dynamic and interesting.

Voice projection

The ability to project your voice improves your presentation by allowing your audience to hear what you're saying. It also increases your confidence to help settle any lingering nerves while also making your message more engaging. To project your voice, stand comfortably with your shoulders back. Take deep breaths to power your speaking voice and ensure you enunciate every syllable you speak.

How you present yourself plays a role in your body language and ability to project your voice. It also sets the tone for the presentation. Avoid slouching or looking overly tense. Instead, remain open, upright, and adaptable while taking the formality of the occasion into account.

Storytelling

Incorporating storytelling into a presentation is an effective strategy used by many powerful public speakers. It has the power to bring your subject to life and pique the audience’s curiosity. Don’t be afraid to tell a personal story, slowly building up suspense or adding a dramatic moment. And, of course, be sure to end with a positive takeaway to drive your point home.

Active listening

Active listening is a valuable skill all on its own. When you understand and thoughtfully respond to what you hear—whether it's in a conversation or during a presentation—you’ll likely deepen your personal relationships and actively engage audiences during a presentation. As part of your presentation skill set, it helps catch and maintain the audience’s attention, helping them remain focused while minimizing passive response, ensuring the message is delivered correctly, and encouraging a call to action.

Stage presence

During a presentation, projecting confidence can help keep your audience engaged. Stage presence can help you connect with your audience and encourage them to want to watch you. To improve your presence, try amping up your normal demeanor by infusing it with a bit of enthusiasm. Project confidence and keep your information interesting.

Watch your audience as you’re presenting. If you’re holding their attention, it likely means you’re connecting well with them.

Self-awareness

Monitoring your own emotions and reactions will allow you to react well in various situations. It helps you remain personable throughout your presentation and handle feedback well. Self-awareness can help soothe nervousness during presentations, allowing you to perform more effectively.

Writing skills

Writing is a form of presentation. Sharp writing skills can help you master your presentation’s outline to ensure you stay on message and remain clear about your objectives from the beginning until the end. It’s also helpful to have strong writing abilities for creating compelling slides and other visual aids.

Understanding an audience

When you understand your audience's needs and interests, you can design your presentation around them. In turn, you'll deliver maximum value to them and enhance your ability to make your message easy to understand.

Learn more about presentation skills from industry experts at SAP:

How to improve presentation skills

There’s an art to public speaking. Just like any other type of art, this is one that requires practice. Improving your presentation skills will help reduce miscommunications, enhance your time management capabilities, and boost your leadership skills. Here are some ways you can improve these skills:

Work on self-confidence.

When you’re confident, you naturally speak more clearly and with more authority. Taking the time to prepare your presentation with a strong opening and compelling visual aids can help you feel more confident. Other ways to improve your self-confidence include practicing positive self-talk, surrounding yourself with positive people, and avoiding comparing yourself (or your presentation) to others.

Develop strategies for overcoming fear.

Many people are nervous or fearful before giving a presentation. A bad memory of a past performance or insufficient self-confidence can contribute to fear and anxiety. Having a few go-to strategies like deep breathing, practicing your presentation, and grounding can help you transform that fear into extra energy to put into your stage presence.

Learn grounding techniques.

Grounding is any type of technique that helps you steer your focus away from distressing thoughts and keeps you connected with your present self. To ground yourself, stand with your feet shoulder-width apart and imagine you’re a large, mature tree with roots extending deep into the earth—like the tree, you can become unshakable.

Learn how to use presentation tools.

Visual aids and other technical support can transform an otherwise good presentation into a wow-worthy one. A few popular presentation tools include:

Canva: Provides easy-to-design templates you can customize

Powtoon: Animation software that makes video creation fast and easy

PowerPoint: Microsoft's iconic program popular for dynamic marketing and sales presentations

Practice breathing techniques.

Breathing techniques can help quell anxiety, making it easier to shake off pre-presentation jitters and nerves. It also helps relax your muscles and get more oxygen to your brain.  For some pre-presentation calmness, you can take deep breaths, slowly inhaling through your nose and exhaling through your mouth.

While presenting, breathe in through your mouth with the back of your tongue relaxed so your audience doesn't hear a gasping sound. Speak on your exhalation, maintaining a smooth voice.

Gain experience.

The more you practice, the better you’ll become. The more you doanything, the more comfortable you’ll feel engaging in that activity. Presentations are no different. Repeatedly practicing your own presentation also offers the opportunity to get feedback from other people and tweak your style and content as needed.

Tips to help you ace your presentation

Your presentation isn’t about you; it’s about the material you’re presenting. Sometimes, reminding yourself of this ahead of taking center stage can help take you out of your head, allowing you to connect effectively with your audience. The following are some of the many actions you can take on the day of your presentation.

Arrive early.

Since you may have a bit of presentation-related anxiety, it’s important to avoid adding travel stress. Give yourself an abundance of time to arrive at your destination, and take into account heavy traffic and other unforeseen events. By arriving early, you also give yourself time to meet with any on-site technicians, test your equipment, and connect with people ahead of the presentation.

Become familiar with the layout of the room.

Arriving early also gives you time to assess the room and figure out where you want to stand. Experiment with the acoustics to determine how loudly you need to project your voice, and test your equipment to make sure everything connects and appears properly with the available setup. This is an excellent opportunity to work out any last-minute concerns and move around to familiarize yourself with the setting for improved stage presence.

Listen to presenters ahead of you.

When you watch others present, you'll get a feel for the room's acoustics and lighting. You can also listen for any data that’s relevant to your presentation and revisit it during your presentation—this can make the presentation more interactive and engaging.

Use note cards.

Writing yourself a script could provide you with more comfort. To prevent sounding too robotic or disengaged, only include talking points in your note cards in case you get off track. Using note cards can help keep your presentation organized while sounding more authentic to your audience.

Learn to deliver clear and confident presentations with Dynamic Public Speaking from the University of Washington. Build confidence, develop new delivery techniques, and practice strategies for crafting compelling presentations for different purposes, occasions, and audiences.

Article sources

Forbes. “ New Survey: 70% Say Presentation Skills are Critical for Career Success , https://www.forbes.com/sites/carminegallo/2014/09/25/new-survey-70-percent-say-presentation-skills-critical-for-career-success/?sh=619f3ff78890.” Accessed December 7, 2022.

Beautiful.ai. “ 15 Presentation and Public Speaking Stats You Need to Know , https://www.beautiful.ai/blog/15-presentation-and-public-speaking-stats-you-need-to-know. Accessed December 7, 2022.

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  • Communication

How Do You Prepare a Good Presentation in 2024 in 12+ Practical Steps? (+ Expert Tips)

Sharon Hurley Hall

There's nothing more nerve-wracking than having a big presentation coming up and feeling unprepared. Public speaking can be difficult. Not feeling ready makes it even more of a trial. Learn the essential steps for presentation preparation.

how to prepare for a presentation with templates from Envato Elements

If you want to calm those nerves and wow your audience, then it's a good idea to understand the basics of creating attention-getting presentations.  

In this guide, I'll share 12+ presentation preparation tips that'll walk you through how to prepare for a presentation from start to finish. So, you can feel confident when preparing to give a presentation .

Find Premium Presentation Slides on Envato Elements

One way to save time in the presentation preparation phase is to use a premium template to design your slides. This will help you feel secure about how your presentation looks, even if design skills aren't your core strength.

presentation preparation - choose from the well-designed premium PowerPoint templates on Envato Elements

A great place to find templates when preparing to give a presentation is Envato Elements. This marketplace has a great offer you can grab today. Download as many premium PowerPoint presentation templates as you want, all for one low price.

Design without limits on Envato Elements

This offer includes other items you can use to make your presentations stand out, like stock photos, graphics, icons, and more. 

Choose graphic design elements for PowerPoint presentations on Envato Elements

The great thing about using premium design elements for your presentations is that they're well supported by the creators, are compatible with major software and apps, and are kept up to date .

Get More PowerPoint Presentation Templates on GraphicRiver

Envato Elements is an excellent resource if you've got plenty of presentations to do. But if you need a single presentation template for one-off use, try GraphicRiver. 

how to prepare a presentation with templates from GraphicRiver

GraphicRiver is a great option if you prefer to pay as you go, and choose a single PowerPoint presentation template each time you need to create a new presentation.

How to Prepare a Good Presentation Step by Step in 2024 (+ Expert Quotes)

Now, let's look at  some of the key steps in preparing a presentation, covering everything from topic selection to delivery, so you understand how to develop a presentation :

1. Choose the Right Topic

Choose the right topic

One of the most important presentation preparation tips is to pick the right topic for your presentation . You've got a few choices that'll give you a head start on wowing your audience. For example, you can:

  • Choose a topic you're passionate about. This will make it easy to give an animated and appealing presentation.
  • Pick your topic based on your knowledge and skills, so that you can wow your audience with the information you include.
  • Do a data-driven presentation based on the latest statistics on a topic of interest, plus your expert opinion or conclusions.
  • Select a presentation topic that relates to your business goals, such as reporting on key performance indicators (KPIs) or revenue .

Stephanie Schwab , Marketing Expert, Coach and Consultant, advises:

"Finding the right topic is all about knowing your audience. What's keeping them up at night? What do they really need to hear from you, right now, that will help them in their lives, or their businesses? If you're not sure what they need, ask them - survey them through email, ask your community on social media, talk to your customers directly. Meet your audience where they are and they will come to you again and again."

2. Know Your Audience

Related to that, another important step in presentation preparation is to know your audience . Your presentation plan will be completely different depending on whether audience members are novices or experts in your topic. Understanding who you're presenting to helps you select appropriate data and anecdotes to convey your topic. 

Jared Karol , Speaker, Coach and Group Facilitator, says it's extremely important to think of your audience when preparing your presentation:

"If you can trust that your content and presentation flow is solid, you can give more attention to how your audience is thinking and feeling during and after the presentation. Involve the audience as much as possible. Invite them to be part of the presentation––whether rhetorically by using "we" and/or "you" language––and literally by utilizing chat and poll features, or, depending on the size of the group, allowing verbal interaction. Remember that you are creating an experience, not just delivering content." 

If you're presenting to the C-suite, you'll want to keep your presentation short and focused to avoid wasting their time . Learn more executive presentation preparation tips in the following article:

preparing presentation

3. Brainstorm

The next tip in our series of presentation steps is to brainstorm. This can be something you do on your own or with others. Either way,  note down initial ideas and inspiration for your presentation. Use tools like mind mapping to connect related concepts. 

By the end of this process, you'll have a clearer idea of the intended focus of your presentation and can move onto the next stage of your presentation plan.

4. Do Your Research

Do Your Research

If you're thinking about how to prepare a great presentation, one of the key elements that separates good business presentations from the rest is research.

Tara Furiani , CEO & Host, Not the HR Lady, says:

"On our show, Not the HR Lady, we are huge proponents of ‘facts’ and call on our audience to fact check us. Presentations must be rooted in more than the theories of the presenter, to be credible. This can take on a lot of different looks. For me, I use and reference a lot of movies, music and pop culture to humorously drive serious points home (like racism, misogyny, bigotry, etc…) and that means finding just the right clip that illustrates your point. Not all ‘research’ has to be academic in nature, but all presentations should call upon someone other than one’s own opinions, for maximum impact and action."

Once you know your topic, you can search for supporting information such as:

  • recent news or features
  • the latest statistics (taken from reliable sources like .gov and .edu industry reports, and Google Dataset Search )
  • relevant quotations

Once you've got that information, you're ready for the next step in presentation preparation.

5. Plan Your Presentation

Now it's time to put your presentation plan together. This is where you bring together ideas from your brainstorm and information from your research and organize them into a rough outline. 

A good way to do this is with headings for different parts of your presentation and bullet points with facts, quotes, and stats. By the end of this process, you'll have a pretty good idea of the content of your slides. That's a crucial part of presentation preparation.

6. Draft/Write Your Presentation

Of course, creating a presentation isn't just about the slides. Use the outline you've created to draft the spoken part of your presentation. It's good to start with an overview of what your presentation will cover. Get it right, and this will whet your audience's appetite and make them pay attention.

Plan your introduction to draw your audience in . Using a story, or an unusual fact or stat can help with this.  Christina Strickland , Vice President of Crackerjack Marketing, says:

"Presentation introductions are a chance to capture your audience’s attention right away. This is a good time to set the tone for the presentation and the meeting in general. Before you head in, know in your own mind the objectives for yourself and for your audience. When you introduce the presentation, begin by laying out the objectives for the audience and then a quick overview of the format and flow. This will help participants know what to expect and the right time to ask questions."

Plan your conclusion, too. It's helpful to know where you're headed so you can steer your presentation the right way.

Use storytelling throughout to keep your audience's attention. Don't be concerned if the final spoken presentation is a little different from your prepared outline. The outline is a guide, but you'll know what you need to include or exclude as you start to polish the actual presentation. 

preparing presentation

That's part of the reason you don't always need to create your slides at the outline stage of presentation planning. Instead, update that initial outline based on what your ACTUAL presentation will be. Then it's time for slide preparation (PPT templates, as you'll see, will be a big asset for the next stage).

7. Design Your Presentation Slides

how to prepare your presentation

Wondering how to prepare your presentation with minimum hassle? Use a premium presentation template from Envato Elements to get a harmonious design. This means you can focus on your content, rather than worrying about needing graphic design skills . Remember, you can download unlimited PowerPoint presentation templates from Envato Elements, all for one low price.

There are also attractive PowerPoint presentation templates on GraphicRiver , for those preferring a single-use template. So, there's lots of choice.

Here are some other useful presentation preparation tips:

  • Don't overdo the font choice . A single heading font and a single body font will be fine for most presentations. 
  • Choose your fonts carefully . Some fonts look attractive on your computer but are hard to read.
  • Pay attention to font size . You'll need to make sure that even someone who's at the back of the room can read your slides.
  • Avoid walls of text . They make slides hard to read and is pretty off-putting. A wall of text is a sure way to lose your audience.
  • Make one key point per slide . Have a few supporting bullet points.
  • Use charts, graphics, images, and quotes . They can help make your points and keep your audience's attention.

For more presentation creation tips, check out our in-depth PowerPoint tutorial: How to Use PowerPoint (Ultimate Tutorial Guide) .

8. Expect Questions

Once your main presentation is ready, there's one more way to make your presentation great. That's to prepare for questions. As part of your presentation planning, you should:

  • Think about what people might ask about your presentation content and be ready with answers.
  • Consider how to deliver your presentation to lead people to ask certain questions that you're prepared for.
  • Prepare an answer for when you've got no answer so that you're not left floundering.

Christina Strickland says:

"Unexpected questions are bound to happen. Don’t feel like you are required to answer every question that comes up. It’s always good to have a few different responses prepared for different types of questions. Remember, it’s ok to say “That’s a really good question but it’s not really in my area of expertise.”"

9. Practice the Presentation

Practice the Presentation

When you're happy with your slides and have prepared for questions, it's time for some presentation practice. This is where you do a complete run-through of your presentation, with both your presentation script and the slides. 

As you practice, pay attention to anything that doesn't flow, or is hard to say . Edit both your script and your presentation slides to remove these items. You don't want to be stumbling over your words on the day.

Some people prefer to practice alone but consider using a few friends or trusted colleagues as a test audience. It's a good way to make sure your material is clear and easy to understand.

Keep practicing till you feel you know your material inside out. This will help you deliver a polished presentation when it's time. If you're presenting online, Jared Karol suggests:

"The biggest thing to focus on when delivering presentations virtually is the idea of presence over performance. Try to recreate as closely as possible the vibe and feel you would create if you were all in the room together. Yes, prepare and rehearse. Yes, make sure the technology is good to go. And, remember that how you deliver the information is just as important as what information you're delivering. Wherever possible, try to personalize and humanize your presentation. Try to make your audience feel something not just remember something." 

To learn more about presenting in public, read our public speaking guide: 

preparing presentation

10. Prepare the Room

When thinking about how to practice for a presentation, there's one element some people overlook: the presentation space .  If it's possible, check it out well before it's time for you to present. 

One thing to pay attention to is the presentation equipment. Whether you're using a laptop and screen, a projector and screen, or some other piece of technology, get familiar with the presentation technology so you can ensure it'll work as expected.

And if you're able to book rehearsal time, take advantage of it. If you do, there won't be any surprises on the day.

Here are a few additional tips for giving an online presentation. 

11. Adjust Slide Design For Virtual Displays

what is a good presentation

If you're doing a virtual presentation, one of the most important tips for presentation preparation is to adjust the design of your slides. People will tune in from different size screens. So, make sure you don't have any text too near the top, bottom or sides of the slide, or some people won't be able to see it. Stephanie Schwab says:

 "I like to give instructions to the audience on how to get the best view of the presentation; I use Zoom most of the time, so I'll do a quick explanation of how to switch from gallery view to speaker view, and how to slide the screensharing portion bigger or smaller. That way I can have a little bit more confidence that the audience will take in the presentation in the way I want them to see it, and not get distracted by gallery view."

12. Look After Background and Lighting

We've all been on Zoom calls where the speaker is backlit, or where there's something distracting in the background. Avoid both of these so your audience can focus on your presentation. Experiment with the room you're presenting in to find the best lighting or get a ring light or two to ensure your face is always visible. And consider using a virtual background to keep distractions to a minimum. 

Tara Furiani says:

"The differences between presentations online and those that are in-person, are largely dependent on the skill of the facilitator. For example, one who’s engaging, tech savvy and can command a room… should find the presentations in-person or online, pretty much the same. When I present in a live setting, I use far less imagery than I would for an online session, because the focus would be on me. Virtually, I tend to add a touch more visual content, since my face alone should only be looked at for so long. By anyone."

13. Use Interactive Features

When preparing your presentation plan for an online presentation, try interactive features in your delivery platform to keep the audience engaged. Since you won't be able to use - or see body language - here are some tactics to try:

  • Include polls.
  • Ask questions people can respond to in the chat section.
  • Encourage the use of emoji reactions to get the audience involved.

These features are a big advantage of presenting online, says Tara Furiani:

"One shift, I think, that we will miss about online presentations (when in-person becomes the ‘norm’ again) is the ability to know, in the moment, if you are affecting change with people and resonating. Reactions, re-quotes, comments, and questions are delivered to us, while we are presenting, instantaneously… training survey be damned, this is real-time feedback.  We’re going to miss that; I just know it. In real life, save for applause, there aren’t ‘reactions’ to click that appear over the speakers’ head… maybe there should be?"

Presentation Preparation: Online vs In-Person

More conferences and events are being held online, and that's likely to continue. That means going one step further to understand how to develop a presentation to give a virtual audience a great experience. Stephanie Schwab comments:

"A lot of people think that giving an online presentation means you have to show slides the whole time - and I think just the opposite. I might have some slides to backup some of my points, but I'm usually pretty fluid between sharing my screen with a slide and then turning off sharing, so that the online audience can focus on me."

Do you wonder "what is a good presentation for online audiences?" Here are some differences in presentation preparation between online and in-person presentations.

  • You can't read the room . When presenting in-person, you can tell if people are engaged because they may lean forward, make eye contact or respond in some way. On a video call, you may not be able to see them properly, and they'll likely be muted to avoid background noise. To make up for this, pause regularly and ask for comments or feedback. 
  • You can't rely on body language . An in-person presenter can use physicality for emphasis. That's not possible in the boundaries of a small screen.
  • Visual cues are essential . In-person you can gesture or point at a key part of your slides. That's harder on a small screen. So, design your slides with visual cues like arrows and circles to direct your audience to what's most important on any slide. 
  • Working technology is more important  for virtual presentations. It's essential to ensure your mic and camera are working properly so you look professional. In contrast, you always have the option of going tech-free in an in-person presentation.
  • You handle questions differently . In-person, it's pretty easy to see when someone has a question, especially in a small room. Online, that's much harder, so have someone on hand to keep track of who's raised a hand or typed a question into the chat box.
  • Camera position is crucial. In-person, you may not have a camera. Even if you do, you can walk around the room to make eye contact with different people. That's not possible online, so make sure you're looking directly into the camera. That will allow you to make virtual eye contact with every participant. 

Learn More About How to Prepare Your Presentation

Now you know how to prepare a good presentation, but don't stop there. Find even more useful presentation preparation tips in the following guides and tutorials:

preparing presentation

Find More Presentation Templates

Are you still looking for the right presentation template? Find great templates for any type of presentation in the following roundups:

preparing presentation

Start Your Presentation Preparation

Now, it's your turn to prepare a presentation. You've learned some key presentation steps, including the importance of developing a presentation plan as well as the importance of presentation practice. You're ready to get started.

Don't forget. You can find attractive PowerPoint presentation templates on Envato Elements. And, for one-off use, you can also choose from the presentation templates on GraphicRiver. Check out the best PowerPoint templates available today.

Editorial Note: This post has been updated with contributions from Sharon Hurley Hall . Sharon is a freelance instructor for Envato Tuts+.

Sharon Hurley Hall

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

businesswoman-speaking-from-a-podium-to-an-audience-in-a-conference-room-how-to-give-a-good-presentation

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

  • Don’t place blocks of small text on a single slide
  • Use a minimalistic background instead of a busy one
  • Ensure text stands out against the background color
  • Only use high-resolution photos
  • Maintain a consistent font style and size throughout the presentation
  • Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love, and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Group-of-a-business-people-having-meeting-in-a-conference-room-how-to-give-a-good-presentation

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

  • Speak with open arms and avoid crossing them
  • Keep a reasonable pace and try not to stand still
  • Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

  • Use a quote from a well-known and likable influential person 
  • Ask a rhetorical question to create intrigue
  • Start with an anecdote to add context to your talk 
  • Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

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Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

Enhance your presentation skills

Discover coaching that transforms your public speaking and boosts your confidence in presenting.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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How to write a speech that your audience remembers, 3 stand-out professional bio examples to inspire your own, tell a story they can't ignore these 10 tips will teach you how, reading the room gives you an edge — no matter who you're talking to, how to make a presentation interactive and exciting, your guide to what storytelling is and how to be a good storyteller, writing an elevator pitch about yourself: a how-to plus tips, 18 effective strategies to improve your communication skills, your guide to individual development plans (with examples), inspire others and support their growth. 10 ways to make it happen, goal-setting theory: why it’s important, and how to use it at work, how remote work will redefine future careers, according to gen z, how to develop critical thinking skills, how to set short-term professional goals, how to give and take constructive criticism, books to grow with in 2022, the self presentation theory and how to present your best self, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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How to Prepare for a Presentation: The Top Tips and Strategies

Master the art of presentation preparation with our detailed tips and strategies on How to Prepare for a Presentation and make an impact. Whether you're a seasoned presenter or just starting out, this resource is packed with essential tips. Read this blog to get an understanding of how you can conquer nerves and command a room.

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Addressing a large audience? Nervous about needing to present for the first time? You don't have to be! All you need to do is learn How to Prepare for a Presentation! Lucky for you, it is pretty simple, and we are here to help.

Presentations are a fundamental in both personal and professional endeavours. The ability to effectively communicate ideas, engaging audiences and crafting well made presentations is truly a valuable skill. 

Whether you need to deliver a business proposal, share the findings of your research or simply giving a speech, a well-crafted presentation will be your friend in need.

If you are looking to learn How to Prepare for a Presentation, you are in the right place. This blog will share insights with you on the tips and strategies for you to learn How to Prepare for a Good Presentation.

Table of Contents  

1) Tips and Strategies on How to Prepare for a Presentation 

      a) Understand your audience 

      b) Define your objective 

      c) Research and gather information 

      d) Organise your content 

      e) Manage your time

      f) Design visual aids   

      g) Practise and rehearse   

      h) Prepare to engage the audience   

      i) Enhance delivery skills  

      j) Manage nervousness and anxiety

     k)  Take inspiration from professional speakers

     l) Utilise technology

    m) Plan to pace your presentation

    n) Have a backup

2) Conclusion

Tips and strategies on How to Prepare for a Presentation

Explore the tips and strategies recommended below to enhance your ability to present well. Make sure to read till the end as every tip and strategy mentioned is extremely valuable to upgrade your Presentation Skills.  

Tips and strategies on How to Prepare for a Presentation

Understand your audience 

Identifying your target audience in a Presentation is crucial for captivating the attention of your listeners. Think about their age characteristics, interests, and previous knowledge concerning the subject. If you have information about your readers’ habits and preferences, you can target them very easily. Understanding your audience involves:

a) Identifying audience demographics: Think about age, sex, degrees, and work history. It will allow you to identify the right kind of tone, the level of technical information and examples for your Presentation.

b) Assessing audience interests: Find out what are the preferences and interests your audience. Do they prefer statistical data or are they attracted to stories and examples? This can help you connect with your audience on a different and deeper level to maintain their attention.

c) Adapting to their knowledge level: Determine how much information the audience already knows. Are they not beginners, intermediate or advanced users? This is useful so that you do not confuse them with complicated ideas or bore them with simple concepts. Adjust your content to their level of knowledge and ability, while still offering value to them.

Define your objective 

It is very important to clarify your goal/intention when developing a Presentation as it contributes to addressing the issue at hand. undefined

a) Set specific goals: Determine the goal that you wish to attain through the Presentation. Does the purpose of a text serve to educate, persuade, or motivate a reader? Objectives will assist you to organise your content and also with the objectives in mind you will be able to direct your delivery to the desired result.

b) Decide on the main message: Determine the central idea or main point of your communication. What message about your product do you want them to take away? This is the main message that you will be using to carry the Presentation and it will help you keep a sense of focus throughout the Presentation.

c) Align objectives with audience needs: How does your audience contribute to the realisation of your objectives? What value will they derived out of your Presentation? You can achieve this by ensuring your plans and expectations meet their needs to improve their participation or help you make a difference.

Research and gather information 

How to Prepare for a Presentation step is to make a lot of research. Good preparation of the presentation also involves finding and collecting necessary information. You may also refer to different Presentation Skills interview questions and answers in order to boost your confidence and to enhance the Presentation Skills. To conduct effective research, you need to cater to the following aspects:

a) Explore diverse sources: Refer strictly to books, journals, websites, and online resources from reliable and respectable sources. Make sure that the material that you are collecting is accurate, current, and appropriate to the subject at hand.

b) Collect data, facts, and examples: Make sure your strong arguments are backed up by evidence. This proof can help enhance your arguments, increase credibility, and deliver crucial insights to your audience. Statistics, case studies, stories, and quotes by experts can be used to add value to your content.

c) Take notes and organise information: When conducting your research remember to write notes that contain important information and key points. Use to categorise your notes by themes, subtopics, and the Presentation structure. This will help you later when you have to structure your work.  

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Organise your content 

In order to facilitate the understanding process by the audience, it is crucial to structure the content of a Presentation in a way that it is logical and easy to follow. Effective organisation involves:

a) Creating a logical structure: Plan to organise the information in a clear outline or structure for the Presentation. Open the presentation with an opening that captures attention then move on to section or chapter titles with the main ideas. Finish with a final point or last sentence that ties back to your point.

b) Using headings and subheadings: Subdivide your content into subsections using header levels. These are like road signs that take you along different paths when you want to read different issues or concepts. Headings also makes the task of referring back to a particular section of your speech easy for your audience.

c) Ensuring smooth transitions: Transition will be done by introducing new ideas or concepts from one section to the other. Avoid leaving your Presentation disconnected with the sole use of nouns to connect ideas. This enables your audience to have coherence of your thoughts and avoids unnatural jumps in the argumentation process.

Manage your time  

Keeping track of the time is very important while delivering a presentation. You are only allowed to hold your audience for an allotted time frame, and you need to make sure you get your message across. You can manage your time better by:

a) Wear your watch: It is recommended to wear a watch for all formal gatherings to keep track of time, or in case an attractive individual asks you the time. Check your watch from time to time to be sure you're on track with the time frame.

b) Keep it short: Make sure your presentation is short and effective and not unnecessarily long and confusing. The longer you take to explain the lesser time you have left. 

c) Plan your presentation in phases: Divide you presentation in phases and allot certain amount of time to each section. Practice delivering the presentation in that pace. This will help you be aware if you are on track or not. 

Design visual aids 

Visual aids can enhance the impact and understanding of your Presentation. Consider the following when designing visual aids: 

a) Choose appropriate visuals: Select visual elements that support and reinforce your content. This could include charts, graphs, images, videos, or infographics. Ensure that the visuals are relevant, high-quality, and easy to understand. 

b) Simplify complex information: Visual aids are particularly effective in simplifying complex information. Use visuals to present data, comparisons, or processes in a visually appealing format. This helps your audience grasp complex concepts more readily. 

c) Balance visuals and text: Find the right balance between visuals and text. Avoid overcrowding slides with excessive text, which can overwhelm and distract your audience. Use concise bullet points or keywords to complement the visuals and aid in comprehension. 

Practise and rehearse 

Practise and rehearsal are essential for delivering a confident and polished Presentation. Consider the following when practising: 

a) Rehearse your content: Familiarise yourself with the content and flow of your Presentation. Practise delivering each section, ensuring a smooth transition between ideas. Pay attention to your pacing, articulation, and clarity of speech. 

b) Time your Presentation: Practise timing your Presentation to ensure it fits within the allocated time. This helps you avoid rushing through important points or exceeding the time limit. Adjust your delivery as necessary to ensure a well-paced Presentation. 

c) Seek feedback and refine: Seek feedback from trusted individuals who can provide constructive criticism. Incorporate their suggestions to refine your delivery, eliminate unnecessary filler words, and enhance the overall impact of your Presentation. 

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Prepare to engage the audience 

Engaging your audience throughout the Presentation helps maintain their interest and active participation. Consider these strategies and Elements of Presentation to engage your audience effectively: It is also important to understand various elements of presentations. Consider these strategies to engage your audience effectively: 

a) Interactive elements: Incorporate interactive elements such as rhetorical questions, quizzes, or brief activities to encourage audience participation. This stimulates their thinking and keeps them actively engaged in the Presentation. 

b) Address audience concerns: Actively listen to your audience and address their queries or concerns promptly. Encourage questions and create a safe environment for open discussion. This demonstrates your expertise and builds rapport with your audience. 

c) Tell stories and anecdotes: Use relevant stories, anecdotes, or case studies to illustrate your points and captivate your audience. Stories have a powerful impact and make your content more relatable and memorable. 

Enhance delivery skills 

Enhancing your delivery skills is essential for creating an engaging and impactful Presentation. Consider the following to improve your delivery skills:

a) Body language: Pay attention to your body language and use it to convey confidence and authority. Maintain good posture, make purposeful gestures, and establish eye contact with your audience. This non-verbal cue enhances your message. 

b) Tone of voice and pace: Master your tone of voice and adjust it to emphasise key points or create a sense of urgency. Vary your pace to maintain interest and add emphasis where needed. Use pauses effectively to allow important information to sink in. 

c) Use visual aids as support: Visual aids should complement your delivery, not overshadow it. Use them as support to enhance your message rather than relying on them completely. Maintain a balance between your verbal delivery and the visuals. 

Manage nervousness and anxiety 

Managing nervousness and anxiety is crucial for delivering a confident Presentation. Consider the following strategies: 

a) Preparation and practice: Thorough preparation and practice build confidence and reduce anxiety. The more familiar you are with your content, the more at ease you will feel during the Presentation. 

b) Deep breathing and relaxation techniques: Before as well as during the Presentation, practice deep breathing exercises and relaxation techniques to calm your nerves. Focus on slow, deep breaths to regulate your heart rate and promote a sense of calm. 

c) Be early: It is a good idea to be early for your Presentation. This will give you more time to get ready to set up your equipment. When you reach early at the venue, you get plenty of time to work on the finer details of your Presentation.  

d) Visualise success: Visualise yourself delivering a successful Presentation. Imagine the positive outcomes and the impact you will have on your audience. Visualising success helps boost your confidence and reduces anxiety. 

Take inspiration from professional speakers

 A great way to improve your Presentation Skills is to observe other great speakers. Watch videos or attend public speaking workshops to improve you Public Speaking skills.

a) Take notes: when you see a speaker do something you admire, note it down. Taking notes is a great way to retain information. These notes will come in handy while you work on your own presentation. 

b) Pick the right speakers: Pick out the speakers that would inspire you and ones’ that you can resonate with. This will help you connect with the people that inspire you at a human level. This is important as it helps makes your goals seem more and more realistic.

c) Pay attention to tonality: You can learn a lot from a speaker if you observe well enough. Pay attention to the tones the speaker uses while addressing the crowd and try to identify the intent behind every change in tone. 

Utilise technology 

Utilising technology can enhance the effectiveness of your Presentation. Consider the following when incorporating technology: 

a) Choose appropriate tool s: Select Presentation software or tools that suit your needs and style. Familiarise yourself with their features and functionalities, such as slide transitions, animations, or multimedia integration.  

b) Prepare for technical issues: Anticipate potential technical issues and have contingency plans in place. Ensure you have backup files saved on different devices or formats, and familiarise yourself with troubleshooting techniques in case of technical difficulties.  

c) Integrate technology seamlessly: Use technology to enhance your Presentation, not distract from it. Ensure that the technology supports your message and engages your audience effectively. Practice using the technology beforehand to ensure seamless integration into your Presentation. 

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Plan to pace your Presentation  

Pacing your Presentation effectively ensures that you maintain the interest and engagement of your audience throughout. Consider the following when planning the pace of your Presentation: 

a) Set a realistic timeframe: Determine the allocated time for your Presentation and plan your content accordingly. Be mindful of the time constraints and ensure that your Presentation fits within the given timeframe. Avoid overloading your Presentation with excessive information, which can result in rushing through key points or running out of time. 

b) Structure your content with timing in mind: Divide your Presentation into sections or key points and assign a specific amount of time to each of them. This helps you allocate your time effectively and ensures that you cover all the essential aspects without rushing or dragging on. 

c) Practise timing during rehearsals: Practise your Presentation multiple times while keeping an eye on the clock. Use a stopwatch or timer to simulate the actual Presentation conditions. This allows you to gauge how long each section takes and make adjustments as needed to maintain a smooth and well-paced delivery. 

d) Allow time for interaction and engagement: Incorporate interactive elements, such as questions, discussions, or activities, throughout your Presentation. Plan for these moments by allocating specific time slots. This not only breaks up the monotony but also encourages audience participation and keeps their attention focused. 

e) Be aware of audience cues: Pay attention to the reactions and engagement levels of your audience during the Presentation. Adjust your pace accordingly. If you notice signs of confusion or disinterest, you may need to slow down, provide more context, or clarify certain points. On the other hand, if you see that your audience is highly engaged and responsive, you can maintain a slightly faster pace to keep the energy up. 

f) Use silence effectively: Don't be afraid to use silence as a powerful tool. A well-timed pause can create a solid emotional impact. It lets people really listen to what you are saying and respond in turn.it is essential to pause if you are using humour so that people don't miss the next part of your Presentation while they are laughing. 

g) Practise smooth transitions: Smooth transitions between sections or ideas are crucial for maintaining a good pace. Avoid abrupt jumps or awkward pauses. Practise transitioning between different topics or slides, ensuring that the flow between ideas feels natural and seamless. 

Have a backup  

While you present, the chances of things going south are slim but never nil. It is a good practice to take into account any mishap that may occur and take precautionary measures. Here is a few ways you can be prepared to do damage control:

a) Have a spare copy of your presentation: while it is good practice to send in your presentation before hand by email, it is wise to have a backup copy in a pen drive or a hard disk. This ensures that if the file wont’ open you have a backup option.

b) Carry props: while you can use it alongside your presentation, in case the visual aid of your presentation malfunctions, the show must go on. You can use props to demonstrate the message you wish to get across to retain the audience's attention.

c) Prepare a reference document and make copies: Hand out the reference document of all the topic the presentation covers so if a member of the audience has a hard time following through the can refer to the document for clarification. 

Conclusion 

This blog emphasised on every detail of How to Prepare for a Presentation. The importance of understanding your audience and the clarity one must have in their presentation. Remember to engage your audience, enhance your delivery skills, manage nervousness, utilise technology wisely, and handle Q&A sessions with confidence. Hope we could provide you with all the information you needed to know about How to Prepare for a Presentation!   

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Frequently Asked Questions

If you are unprepared for a presentation, you are likely to make errors in your delivery, that may end up conveying the wrong message. Besides, it is considered very unprofessional to not prepare for a Presentation.

The 5/5/5 rule is that your presentation should have 5 slides that convey your message, each slide with 5 lines that consist of 5 words in each line. This helps keep the presentation short and simple.

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The Knowledge Academy offers various Presentation Skills Training , including the Presentation Skills Training, Presenting with Impact Training, and Business Writing Course. These courses cater to different skill levels, providing comprehensive insights into Key Elements of Presentation . 

Our Business Skills Blogs cover a range of topics related to Presentation, offering valuable resources, best practices, and industry insights. Whether you are a beginner or looking to advance your Presentation Skills, The Knowledge Academy's diverse courses and informative blogs have got you covered.  

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Home Blog Business How to Make a Presentation: A Guide for Memorable Presentations

How to Make a Presentation: A Guide for Memorable Presentations

Cover for How to Make a Presentation by SlideModel

A presentation goes beyond the idea of crafting a catchy document to present in front of an audience. It is an art in which a person relies on communication skills to introduce a topic relevant to a group of people, regardless of its size. Different elements participate in this communication process, such as body language, presentation skills, visual tools, etc. and are key in delivering an effective presentation.

In this article, we shall present a detailed guide on how to make a presentation, intended both for newcomers in this subject but also for professional presenters who seek to improve the performance of their presentations. Let’s get started.

Table of Contents

What is a presentation?

What is a powerpoint presentation.

  • The Importance of a good PowerPoint presentation
  • Choosing a topic

Consider the audience & presentation goals

Gather data, references, and source.

  • Define the storyline
  • Define the outline  

Using one idea per slide

Choose the presentation format, colors & styles, determine the use of metaphors and visual slides, proofreading and polishing process, prepare your speech, rehearse, rehearse and rehearse.

  • How to give a memorable presentation

Start strong

Hook your audience, close your presentation.

  • Selecting a PowerPoint template
  • Add or delete slides in PowerPoint
  • Adding images to slide templates
  • Adding notes to your slides
  • Adding animations to your slides
  • Adding transitions to your slides
  • Adding audio narration to your slides
  • Ideal typeface and size

Color scheme

Printing your powerpoint presentation, powerpoint presentations tips, closing thoughts.

What is a presentation, and what is a PowerPoint presentation?

It is essential to highlight the difference between Presentation and PowerPoint Presentation, often interchangeable terms. One thing is a presentation, an audiovisual form of communication to present information. A PowerPoint presentation is a subset of a presentation. Since PowerPoint remains the leading tool in the market for creating presentations, the term was coined by both spectators and presenters. Let’s begin by checking the main differences between the two terms.

A presentation is any situation in which a person or group has to transmit a message in front of an audience. The format by which the audience attends can answer the following categories:

  • Live crowd: A presentation in which the average number of spectators exceeds 100 people. 
  • Massive event: Similar to the format above, but we speak about thousands of spectators. This format has specific requirements regarding scenario setup and logistics, and the usual presenters are influencers in worldwide conferences or corporate events (like All-Hands meetings).
  • Private event : A selected number of attendants can listen to the presenter. Coaching sessions are the leading kind of private event for presenters, but multiple other categories can fit into this format.
  • Online event: Following the trends of remote working and what the pandemic has left us in terms of digital immersion, multiple events shifted their large attendance numbers in favor of online settings. This has the advantage of a narrowed setting, as the area in which the presenter has to stand is considerably reduced – with simpler A/V inputs. Attendees are given a link to the event and watch from their computers or mobile devices.
  • Offline event: This medium is what we consume via YouTube videos. Behind each and every YouTube video is countless hours of content development, editing, rehearsing a presentation, and so forth. We call it offline because attendees can browse the content at any time, replaying as desired, unlike Online Events in which the attendees must be logged in to a specific platform. No interaction with the presenter.
  • Hybrid event: This is a format coined by large tech companies, the automobile industry, and even fashion brands. The idea is to create an event where a selected number of attendees are allowed to participate (using the Private Event model). Still, at the same time, the event is streamed for users worldwide (Online Event) and/or available on the official social media networks of the brand (Offline Event).

Each one of these formats exposed above has specific requirements in terms of interaction with the audience. For example, in-company presentations will differ from common presentations that seek to capture the interest of new consumers. It is vital to establish the presentation’s intent from the very first moment and then narrow it down according to the topic to present, as well as the knowledge level of your target audience.

A presentation does not necessarily requires to create a slide deck . It is a tool presenters use to make the content more interesting for the audience and also memorable. However, it is well-known that influencer speakers such as Tony Robbins or Warren Buffet ignore PPT documents altogether, preferring to articulate their narrative on the go.

A PowerPoint presentation is a specific type of presentation, which involves the usage of a slide deck crafted with Microsoft PowerPoint. This kind of tool allows presenters to communicate a message through a vast range of mediums, such as images, graphs & charts, audio, and video for a better impact.

Technology Company Capabilities PowerPoint Template

Creating a PowerPoint presentation is an easy process, and there are two routes for it: working from a blank slide or using PowerPoint templates .

Some of the advantages of building a PowerPoint presentation:

  • Better information retention by the audience, thanks to visual cues.
  • Improves the audience’s focus.
  • Easy to create powerful graphics.
  • Templates are editable, meaning you can repurpose the original designs to meet your standards.
  • Saves time to create presentations thanks to its user-friendly UI.
  • Encourages teaching and learning processes.

The Importance of a Good PowerPoint presentation

There are some elements that presenters must take into account when making a PowerPoint presentation . It’s not just drag-and-drop, then magic happens. Creating a PowerPoint presentation involves a process of generating the graphic content to display and the narrative around it. The purpose of PowerPoint is to serve as a tool to enhance communication, not to make it overly complex.

Example of a Dashboard Template by SlideModel

We emphasize the relevance of working the speech and graphic content together since the speech itself gives the timeframes for each slide, what elements it contains, or whether it is relevant to use a slide or not to speak about a topic. 

Some points to highlight when preparing a presentation:

  • Presenters often use the element of surprise. This means a presentation can start without a slide, use a video, or involve a discussion between two parties, then jump to the slide deck presentation. More on this topic later on.
  • A good PowerPoint presentation can be your introduction card in multiple professional settings. The effort you put in terms of design and content shall pay back over time in contacts or business deals.
  • Having a spare copy of your presentation, preferably in Google Slides presentation format, is a safe-proof technique in case the PPT file gets corrupted. The aesthetic remains the same and can be browsed by any computer with internet access.

How to Make a Presentation (5 Essential Points)

1. planning your presentation.

The first step in making a presentation is to plan the content according to our personal/business goals and the audience’s interest. Let’s break down each part in more detail.

Choosing the topic of your presentation

There are two situations for this. The first one is that you are open to presenting any topic of your preference. This usually happens in business presentations, inspirational presentations, product releases, etc. The second scenario is restricted, by which you have to pick a topic among a selected number of references. That’s the typical situation in which presenters see themselves when taking part in significant events – as not all topics are suitable for the main content of the event, and this is where creativity comes to play.

How to choose a topic, you may ask. Brainstorming is a good technique as long as you remain within the boundaries of this formula:

What you know and feel confident about + What is relevant to the current moment + What can resonate with your audience = Quality Content.

Again, if you experience restrictions due to the nature of an event, but your objective is to share specific information about your business, here are some tactics that can come to play:

  • Do keyword research about the topics your business is involved. See the common patterns in your activity compared with the keywords. Then research the 15 articles on the 5 biggest volume keywords. Narrowing the possibilities in your business is a different take.
  • Research whether there’s room for sponsored advertisement. That’s an alternative when directly speaking about your business is a no-no in a presentation.
  • Turn your presentation into an inspirational story. That works in most events and brings the audience’s interest.

Another vital point to consider is how passionate you can be about the topic of your choice. Nothing speaks more about professionalism than a presenter being deeply involved with the topic in discussion. It sparks curiosity and gives validation as a reliable authority on the content. On the other hand, when a presenter delivers a talk about a topic they don’t connect with, body language usually betrays the presenter. Spectators feel that the speaker wished to be elsewhere, hence dooming the presentation’s performance (and badly impacting the presenter’s reputation).

Consider the purpose of the content to present. Is it going to be informative? Educational? Inspirational? That shall set the tone of your speech later on.

Like with any project, you can estimate the ROI of your presentation with two verifiable metrics: the behavior of the audience and how many contacts did you build after delivering an effective presentation .

Making a presentation has the implicit purpose of helping you construct your network of professional contacts. Even when the presentation has no explicit financial purpose – as in the case of non-profitable organizations, there is still the acknowledgment component. People want to feel validated for the work they do. People want to build long-lasting contacts that can later on turn to be part of a new project.

Considering the audience is imperative, and often one of the pitfalls many presenters fall prey to. You must be aware of the following:

  • The knowledgeability of your audience about the topic to discuss. This filters the option of using technical jargon during a presentation.
  • The age range and demographics of your audience. It is not the same to discuss a methodology to reduce financial risk to a group of corporate workers in their 40s than to a group of students in their early 20s. The language is different, the intention behind the message is different, and so is the information retention span.

On regards to presentation goals, they can be classified as professional goals (those who seek conversions or valuable business contacts), influential (to establish a brand in the market), educational (to inform a group of people about a topic you researched), etc. Depending on the presentation goals, you can then structure the content to list and the tone in which you speak to your audience.

2. Preparing content for your presentation

No presentation can be made without reference material. Even when you believe you are the most prominent authority about a topic – you have to prove it with valuable, referenceable material. For some niches, this is critical, such as scientific poster presentations, educational presentations, and other areas in which copyright might be an issue.

References for the material you used can be listed in different formats:

  • If you are citing a book/article, you can do a bibliography slide, or screenshot the excerpt you want to cite, then include a proper source format below the image.
  • You have to credit the author for images/videos that are subject to intellectual property rights. Depending on the context where the image is presented, you may even have to inquire the author about using the image. If the photo in question is yours, no citation is required. Learn more about how to cite pictures in PowerPoint .
  • Graphs and charts should include a reference to what they mean, explaining in a short sentence their context. Cite the source if the graph is extracted from a book or article.

Example of a motivational slide designed using a PowerPoint template by SlideModel

As a tip, prepare a document in which you jot down the references used to create the presentation. They can serve whenever a question is asked about your presentation and you must research extra material. 

Define the presentation storyline

We interpret the storyline as what is the connecting thread of your presentation. What do you wish to discuss? What motivated you to present this topic in this particular setting and in front of an audience? What can your message deliver in terms of new information and quality to your spectators?

All those questions are worth asking since they shape the narrative you build around your presentation. The storyline is the step before building an actual outline of your presentation.

Define the presentation outline

Now that you have a clear idea of your reference material and the story to tell behind your presentation , it is time to list down your presentation structure in a Table of Contents format. Keep in mind this is for internal reference, as the outline is a tool for writing the speech and creating the slides. You don’t have to list the outline in a presentation; if you desire, you can do a simplistic version with an agenda slide.

Example of an Agenda Slide PowerPoint Template

Be specific. Don’t let any topic be broad enough to lead to confusion. Sometimes, it is best to list many elements in a presentation outline, then trim them down in a second iteration.

This is perhaps the biggest mistake presenters make in the professional context when creating a new presentation. Slides are free; you don’t have to jam everything in, wishing people get an instant idea about EVERYTHING you will discuss in one slide. Not only does it become overwhelming for the audience, but it is also a faux pas in terms of design: when you use too many elements, the hierarchy does not seem clear enough.

Opt for the “one-idea-per-slide” technique, which, as the term refers, implies using one slide per concept to introduce. Work with as many slides as required, but just one main idea by slide. Your presentation becomes clearer, easy to digest for a non-knowledgeable audience, and also serves as reference material on how to pace your presentation.

3. Designing your presentation

The following section contains guidelines about the different aspects that shape a presentation structure . If you are looking for an all-in-one solution that implements these teachings into presentation design, try SlideModel’s AI Presentation Maker . A time-saver AI-generation tool for presenters powered by Artificial Intelligence.

Event organizers have a saying in the presentation format, which can be online or a live event. Depending on which, users have to structure the elements of their presentation to match the final output. An example of this: it’s not the same to create a PPT slide deck for an event in which you stand on a stage, in front of a live audience, than when you present via Zoom call, using your computer screen to cast the presentation. 

The format is different because text usage and images are perceived differently. For starters, an online presentation is most likely to draw users to read the entire content of your slides than a live presentation. The audience may not get your body language in an online presentation, merely watching slide after slide with the presenter’s voiceover. In some conditions, it can be incredibly dull and hard to follow. 

Do your research with the event organizers about which format shall be used. When it comes to in-company presentations or educational presentations, the format is usually live, as the audience is selected and part of the same organization (that being a company or a school/university). If a webinar is required for an in-company format, ask the organizers about the length of the presentation, if it is possible to interact with the audience, deliverable requirements, etc.

The aspect ratio for a presentation format usually follows the 16:9 format or 4:3 format. Presentations built in 16:9 aspect ratio are the standard , rectangular format PPT templates, which also serve to be printed without many distortions in regular A4 files. As we work with a rectangular format, there are two axes – horizontal and vertical, in which presenters can arrange the content according to its importance (building a hierarchy). Working with a 4:3 format is more challenging as it resembles a square. Remember, in a square there are no visible tensions, so all areas have the same importance. 

16:9 format slide template for PowerPoint

As a recommendation, the 4:3 aspect ratio is a safe bet for all projectors & beamers. When working with a 16:9 slide and the projector is 4:3, the content gets squeezed to fit the required ratio, and for that very reason, it is advised to increase the font size if you use a 16:9 slide on a 4:3 projector. Be mindful about logos or photographs getting distorted when this conversion happens.

The 16:9 ratio looks more visually appealing these days as we get used to TVs and mobile devices for browsing content. New projectors are usually intended for 16:9 format, so you won’t experience any inconvenience in this regard.

4:3 format slide template for PowerPoint

No, not every color works harmonically with other colors. Colors have a psychology behind their usage and impact, and to not make this guide extensive, we highly recommend you visit our article on color theory for presentations . You can find suggestions about which colors you should use for different kinds of messages to deliver and what each color represents in terms of color psychology.

The color you use in your presentations must be in accordance with your branding. For example: you should definitely not build a presentation with a bright, bold magenta neon tone when your logo contains green neon-like hues. If you work with a PPT presentation template that doesn’t match the color of your branding, we recommend you check our guide on how to change color themes in PowerPoint .

Regarding typefaces, do never use more than 3 different typefaces per design. It is best to stick to 1 or 2 typefaces, using the variations each font offers in terms of weight.

An example of this:

You create the heading title (H1 size) with Open Sans bold. Subtitles should be done in H2 size using Open Sans regular. Body text in paragraph size, using either Open Sans Regular or Light. Words to emphasize shall be bolded for important terms and italics for foreign terms to be explained.

An example of a slide using a font weight hierarchy for Title and Paragraph

Use a cohesive color scheme that fits the background, graphics (such as charts and bar graphs), text, and even images. It helps the audience to understand concepts more naturally and gives a pleasant experience to the sight.

Just as badly a slide deck filled with text is felt by the audience, the exact impact can be attributed to a slide deck that only contains images. The audience may feel disconnected, not understanding the purpose of the presentation. A second side-effect is when the spectators wish to browse the slides to study, as in the context of an educational presentation. If the presenter does not include any text guidance, the slide deck is a mere collection of images without any reference that helps remember the presentation.

Work in balance, like a 3:1 ratio between graphic elements and text. For every 3 graphic elements, a text box must be included.

Using metaphors in presentations is a great idea to introduce complex topics or to tell a story. Say, you want to make the audience aware of your company’s challenges to reach its current standing in the industry. Using a roadmap template that depicts a mountain is an excellent idea as it reinforces the ideas of “challenge” and “teamwork.” 

Using a mountain metaphor to express a roadmap in goal setting

4. Final touches and polishing your presentation

Before giving any presentation, you should dedicate at least one day to this polishing process. Let’s break down the process for easier understanding.

  • Do a first iteration of your slides. The objective here is to grasp how everything looks in terms of design. Check the alignment of images and text, any color inconsistencies, typos, etc.
  • Rehearse your presentation one time, tracking how much time it takes to perform the presentation.
  • If any information is missing that’s worth adding to the slides, proceed to add it. If there are elements that can be reduced, trim them.
  • For time-restricted presentations, get a clear idea about how much time it takes to complete your presentation, plus 5 extra minutes for a Q&A session.
  • The second iteration should check the tone of your writing, and double-proof any spelling, punctuation and grammar errors. 

After two complete iterations, your presentation is ready to go to the next stage.

Even though we believe the speech is partially built as you prepare your presentation slides, you should dedicate an extra section of time to prepare your speech correctly. This process involves the following steps:

  • Identifying the purpose of your presentation. The core element of why you are speaking to this audience.
  • Get to know your audience, their interests, their challenges, and what can they possibly wish to overcome.
  • Adding value. This is vital – your presentation has to leave a lasting message to your audience on what they are interested.
  • A strong start and a strong finish. Don’t neglect any of these elements.

Writing down your speech in notes is a must. It is the tool you can use to rehearse your presentation, and -in case you feel anxious- you can include some speaker notes in your presentation (which won’t be visible to your audience) to help you structure the speech.

Practice makes perfect. Rehearsing does not imply memorizing the entire presentation, as that would make your speech robotic, and prone to errors. How? Imagine a person asking you a question in the middle of your presentation, a question you didn’t expect. A prepared presenter can easily manage the situation because of the background built around the topic. A presenter that memorized a speech and robotically repeated its content can feel unease, losing focus for the remainder of the presentation.

Some valuable tips on the rehearsing process:

  • Record your rehearsing sessions. You can use tools like Presenter View in PowerPoint to track your time. 
  • Make it a memorable event. Creating an engaging presentation requires creativity, so consider brainstorming for new takes on adding exciting elements to your presentation for attention retention.
  • An exercise recommended by Tim Ferris is to mimic the conditions as closely as possible. This helps to reduce presentation anxiety, and also to get used to cameras and spotlights or evaluate your body language.
  • If possible, ask a friend for feedback on your presentation performance. This is particularly helpful for new presenters to get used to interacting with the audience.

5. Presenting (your presentation)

Now it’s time to talk about the presentation and your performance when delivering it in front of an audience. Giving a presentation has many aspects to discuss, from start to end, the techniques to keep your audience interested in the topic, and also recommendations to make a memorable event. Let’s get started.

How to give a Memorable Presentation – Delivering an Impactful Presentation

There are multiple methods to approach a presentation and deliver an impactful presentation. Let’s be honest, not everyone feels comfortable when standing in front of an audience. For that reason, we want to lay out some fresh ideas to help you bring your best to your spectators.

The first element you ought to be aware of is body language . It has to feel natural, not overly acted but also not stiff. Think of a presentation as a similar scenario in which you have a deep conversation with a group of people about a topic you are passionate about. That mindset helps to ease anxiety out of the equation. Avoid crossing arms or constantly pacing across the stage – that only shows impatience and lack of interest.

Keep the concepts simple. Don’t overload your presentation with unnecessary jargon; if you feel something cannot be easily explained, go break down concept by concept until the whole idea is understandable. Graphics are a fantastic asset to help you in this process and boost your performance as a presenter. 

Be mindful of not doing any of these common pitfalls:

  • Including large chunks of text on a single slide.
  • Using intense background colors that make it difficult to understand the contents of the slide.
  • Don’t read every single element in your slides – this is perceived as boring by your audience.

One particularly interesting approach is by Guy Kawasaki, author of the book “The Art of the Start.” He considers the best presentations to be handled using 10 slides, lasting no longer than 20 minutes, and using a 30pt font size. That’s known as the 10-20-30 rule in presentations . It helps you to condense the content for the sake of information clarity.

In case you don’t use a PowerPoint presentation, there are multiple ways to make a presentation memorable:

  • Tell a story, but connect with your audience in terms of body language. Play with the elements on the stage (much like TED presenters do), and let the audience feel the experience of your story by being as detailed as possible within the time frame.
  • Using a video is an incredibly engaging tool, as it lets you introduce a topic you will discuss in more detail later.
  • Use a visual impact in the form of an image with a dramatic element (i.e., climate change consequences, technological advancements, children engaging with technology or studying, etc.). This allows to hook the audience into what’s due to come next.

Knowing how to start a presentation is a critical skill all presenters ought to master. There are several approaches for this behalf, but for the sake of this guide, let’s stick to the following ones.

Using the Link-Back formula

This consists of throwing a story in front of your audience that explains who you are, what your background is, and why your speech should make a difference in the life of the spectators.

The Link-Back formula is beneficial for creating an emotional connection with the audience.

Using a Hook

Asking a rhetorical question, using a powerful fact, or other well-known hook techniques is a plus when starting a presentation. We shall talk about hook techniques for presenters in the next section.

Using a captivating visual

Much like the power of storytelling , visuals impact the audience’s psyche, especially if the presentation is about a trendy topic. Create a quality graphic with any of our designs at SlideModel, a graphic designer’s help, an AI Image Generator, or work with a video.

A hook is a tactic used by presenters as an opening statement but can be used in different areas of the presentation if it has an ample length. Much like the metaphor suggests, they serve to attract the audience to what you are communicating.

Research on attention span during lectures suggests a gradual decline in the audience’s interest in the presentation. That’s exponentially increased if you miss the chance to give a powerful first impression. Check this list of hook techniques to enhance the performance of your presentation skills:

  • Asking rhetorical questions – better if a series of them on the topic to discuss.
  • Using catchy phrases.
  • Using a contrarian position, explain why such thinking harms the topic you wish to introduce.
  • Historical event referencing.
  • Making a powerful statement, best if data related. (i.e., “Every year, 8 million tons of plastic gets into the ocean, which equals to a truckload being dumped every minute” )
  • Using the word “imagine”. It’s one of the powerful words in you can use in presentations .
  • Add the comedy element – NB: be careful not to overdo it.
  • Apply a “what if” scenario – this hook is similar to the “imagine” but with more data added.
  • Tell a story.
  • Spark curiosity.
  • Smartly use quotations. Do not stick to text-book quotations but give your insight on why the quote is relevant for your speech.

Photo 9: Slide using a hook

Most people assume that ending a presentation equals doing a recap. It is a bad idea since your audience feels as if you haven’t planned a conclusion for your presentation. 

Another bad practice is to end with a Q&A format. Although questions and answers are often a required part of any presentation, they shouldn’t be the end of your presentation. You can include questions during your presentation or opt for a proper closure of the presentation past the Q&A session.

There are some powerful strategies to give a memorable ending to a presentation:

  • Include a CTA on the lines like “Join our journey!” or similar that make the audience part of a bigger story.
  • Close using a relevant quote. The idea is to deliver something that can linger, so the audience remembers your content.
  • Use a story to close your presentation, as long as you avoid using a case study. The idea is to close with a meaningful thought, not with boredom.

We recommend you check our article on how to end a presentation for more ideas before reaching this stage of your presentation.

How to Make a PowerPoint Presentation (Quick Steps)

In this section, we will see how to use PowerPoint to make a presentation . Starting from creating a blank presentation or choosing a pre-defined PowerPoint template to preparing the presentation structure by adding PowerPoint slides and then working on the design of the presentation, we will explain how to make a visually-appealing and eye-catching PowerPoint presentation and how to create a slideshow in PowerPoint.

1. Selecting a PowerPoint template

When making a PowerPoint presentation, Professional PowerPoint Templates bring the advantage of not needing to think about complex graphic design decisions. However, there are certain aspects worth considering prior to picking the perfect PowerPoint template.

  • Color aesthetic : If your presentation has to be done quickly, stick to PowerPoint templates that resemble your company’s branding palette. Although color can be changed, it is best not to lose time with extra adjustments.
  • Opt for minimalistic designs : It is one of the most suitable ways to remain elegant in the professional world. You won’t be signaled for using a template that speaks seriousness on its design – and take for granted everyone shall badly remember the presentation that overdid color or graphics (or even worse, typeface effects).
  • Avoid using heavy transition effects : Not all computers are as powerful as the ones you own. The simpler you make your presentation, the best it shall play on any PC.

As in life, there are advantages and disadvantages of using Premium or Free PowerPoint Templates vs. starting from a blank slate.

Advantages of PowerPoint templates when making a presentation

  • Speed up the presentation design process.
  • Reusable designs, ready for any situation.
  • Helps to present data in an understandable format.
  • Complex design decisions are made for users.
  • Color pairing and font pairing are done for users.
  • Helps to reduce the usage of text in slides.

Disadvantages of PowerPoint templates

  • We are not learning to use advanced PowerPoint tools, as designs come pre-made for users.
  • It can hinder creativity.
  • Not every presentation template for PowerPoint is suitable for any topic.
  • A professional team of PowerPoint template designers must be behind those templates to ensure quality.

2. Add or delete slides in PowerPoint

When we create PowerPoint Design ideas , not every slide makes the cut for the final presentation. Users then feel overwhelmed about those slides: will they be visible in the final presentation? Should you make a new PPT file without those extra templates? How to clone the “good” slides into a new file?

Instead of worrying about that process, we have here a guide on how to add, delete and rearrange slides in PowerPoint that explains, step by step, how to get rid of the unwanted slides or add more content to your presentation.

3. Adding images to slide templates

Some presentation templates and slide decks include entirely editable placeholder areas, and those boxes do not imply text only – they can include images, graphs, videos, etc. Say you want to add more images to your slides – it is as easy as replicating one of those placeholder areas with CTRL+C / CTRL+V (CMD for Mac users) or going to Insert on the Ribbon’s menu, then Picture . 

If you plan to move elements in your slide design, we recommend you get familiarized with how to lock an image in PowerPoint , so the images that shouldn’t be altered remain in position. This technique is ideal when your images are surrounded by plenty of editable graphics.

4. Adding notes to your slides

Presenters often struggle to remember key pieces of information due to performance anxiety or because they were moved from focus by an unexpected question. Using speaker notes in PowerPoint is the answer to prevent becoming stuck, since those notes won’t be available to the viewers – they remain visible only on the computer where the presentation is being streamed.

Keep in mind this technique works when the presenter is sitting next to the computer. If you have to stand in front of a crowd, opt to use different memory-recalling techniques when you feel out of focus.

5. Adding animations to your slides

Another technique presenters use adding animated objects or effects. This is as easy as following these steps:

  • Select the object/text you desire to animate.
  • Go to Animations in the Ribbon and select Add Animation .
  • You can stack animations on a simple object to make unique effects.

Using animated presentation templates is an alternative when you don’t feel confident about adding animations. 

6. Adding transitions to your slides

Transitions are animated effects that happen when you change between slides during a presentation. Some people love them, while others prefer to stay away from them. 

If you want to add transitions to your slides, follow these steps:

  • Select the slide you want to add the transition effect.
  • Go to Transitions in the Ribbon, and choose a transition.
  • If the transition allows the Effect Options menu, you can alter that transition’s direction and behavior.
  • Click on Preview to visualize the effect.
  • To remove a transition, select Transitions > None .

7. Adding audio narration to your slides

Sometimes, presenters opt to add audio narrations to the slides. The advantage of using this medium is to increase accessibility for visually impaired users. We created a guide on how to add audio narrations in PowerPoint that explains the procedure in detail.

Considerations for your PowerPoint presentation

Ideal typeface and font size.

There are multiple opinions on which typeface is ideal for presentations. Experience tells us the ideal typeface to work with is one that is system-available, meaning you don’t have to install a new font in the computer used to present. Why? You may ask. Simple: If the font used is not available on a computer, PowerPoint will automatically render a different font (sometimes even a different typeface) to replace and display the text appropriately. That action, which is replicated by other software such as Google Slides, Adobe Photoshop, Adobe Illustrator, Apple Keynote, etc., can drastically change your design. 

Font size for titles should be between 36-44 pt. Paragraph font size between 24-28 pt. Use bold to emphasize concepts, and italics to insert foreign terms or quotations. Alternatively, you can make quotations to be displayed on a single slide, using 36 pt size, in italics.

Remember, these recommendations about size are intended for presentations in a live format. If the presentation is streamed through Zoom, using screen sharing, reduce the font size by 10-15% to avoid incredibly large texts. Test your presentation beforehand to be on the safe side.

The color scheme used is a primary part of your presentation design. When defining the presentation color palette , we recommend working within the colors that make part of your branding scheme. 

If we speak about a personal presentation or a presentation with no logo, then opt for pastel tones that don’t create harsh contrast between text and background.

Above all things, avoid these conflictive color combinations:

  • Yellow and green
  • Brown and orange
  • Red and green
  • Neon colors combined
  • Purple and yellow
  • Red and purple
  • Black and navy
  • Navy and red (unless you use a muted red tone or control the amount of red used)

Sometimes, printables are a requirement by event organizers, which represents a challenge to many presenters. We want to give a helping hand on this behalf, offering tips that can improve your printing experience:

  • Always work within margins when adding content. It helps not to downsize the presentation, which often renders the text illegible. 
  • If you have to print a presentation that uses intense background colors, opt for laser printing instead of inkjet. Laser printing won’t make the paper look odd when it is full-color print. The extra price is worth it when presenting a quality product.
  • On the same lines about color-heavy presentations, ask for thicker printer paper than the average. This option is often advised when opting for laser printing.
  • Run a print proof before ordering a large printing order. Colors can significantly change due to the RGB to CMYK conversion.

In this section, we want to list valuable tips to power up your presentations for their best performance. Some of these tips are tailored to presentation skills, others to design ideas, but ultimately, you can take in mind these tips the next time you need to make a powerful presentation in PowerPoint.

Tip #1. Using Video Presentations

An alternative to conventional presentations is to work with video presentations . These are particularly useful in academic and educational environments since they can convey large chunks of information in a memorable, easy-to-digest format. 

If we consider that social media platforms like YouTube and TikTok are transitioning into professional content for creatives, you should consider using video presentations when the situation arises. As a plus, you can repurpose that presentation on your website or other official social media channels for your company.

Tip #2. Drop Shadows and Text Shadows

When we intend to create interesting contrasts between elements, color isn’t the only option to try. Learn how to work with drop shadows in PowerPoint to make images and objects stand out from the presentation. It is an effect that boosts a tri-dimensional feeling in the presentation.

Using text shadows in PowerPoint – with extreme caution – is an excellent method to highlight titles instead of using fancy colors or other 3D effects. Do not overdo the text shadow, as it makes the text illegible. 

Tip #3. Working on your Presentation Skills

Giving presentations in front of an audience is, as we have seen, a process that involves many factors. One of those is the human element and the speaker’s ability to resonate with the audience. Therefore, we advise presenters to work on their presentation skills early, especially for mastering different kinds of presentation approaches, such as persuasive presentations (used in sales).

Tip #4. Editing Background Graphics in PowerPoint

Sometimes, PPT presentation templates include quality backgrounds that make the design pop from the screen. Yet, some of those backgrounds may not be suitable for all brands in terms of color, textures, etc.

Learn today how to edit background graphics in PowerPoint and create outstanding presentations in just minutes.

Tip #5. Google Slides compatibility

Finally, we want to remind users that almost every PowerPoint template has compatibility with Google Slides – if you intend to upload the presentation into the Cloud. Google Slides is an online tool for creating slideshow presentations, and one of its features is that we can convert PowerPoint presentations into Google Slides format. The converted slides are entirely editable, allowing presenters to count with a backup plan in case the PPT file doesn’t work or the computer to use doesn’t count with PowerPoint.

This is not an exhaustive list of presentation tips, but they offer a starting point for those who want to create attractive and effective PowerPoint presentations. You can also create presentations in other ways, and leveraging AI, for example. Check out the article how to create a PowerPoint presentation with ChatGPT to learn how to use Large Language Models to prepare presentations.

As we have seen, making a presentation is a complex process involving different skills, from knowing how to deliver a speech to having essential graphic design criteria. 

While it is true that PowerPoint presentation templates make the process far more manageable, we shouldn’t entirely rely on them. A PowerPoint presentation isn’t a presentation on its own. It is a medium by which presenters showcase their ideas and structure the speech, but one cannot live without the other.

We hope this guide can give you a better understanding of how to create a successful presentation. See you next time!

preparing presentation

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Business Presentations, Presentation, Presentation Approaches Filed under Business , Presentation Ideas

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preparing presentation

.css-1qrtm5m{display:block;margin-bottom:8px;text-transform:uppercase;font-size:14px;line-height:1.5714285714285714;-webkit-letter-spacing:-0.35px;-moz-letter-spacing:-0.35px;-ms-letter-spacing:-0.35px;letter-spacing:-0.35px;font-weight:300;color:#606F7B;}@media (min-width:600px){.css-1qrtm5m{font-size:16px;line-height:1.625;-webkit-letter-spacing:-0.5px;-moz-letter-spacing:-0.5px;-ms-letter-spacing:-0.5px;letter-spacing:-0.5px;}} Best Practices 5 essential preparation steps for a successful presentation

by Tom Rielly • June 15, 2020

preparing presentation

Keeping your presentation visuals minimalistic, simple, and clear is just one important step to remember when designing a hit presentation. Leaving nothing to chance, great presenters prove quite methodical as they prepare. Here’s a checklist for everything you need to keep in mind before your next presentation:

1. Choose the right software for your needs

visualpres blogpost 2 softwares

The easiest way to select the right presentation software for you is to simply find the one that is native to your device. For example, if you have a Mac, use Apple Keynote, if you work on Windows, use PowerPoint. Google Slides is recommended if you’re working with someone, as it makes collaboration very easy. Another software option is Prezi: a specialty tool called Prezi that creates a presentation using motion, zoom, and panning across one giant visual space.

2. Organize your files

As you develop your script and visuals, you will need to start assembling all the assets for your slides. Create a unique folder on your computer to hold these items. Keep the folder organized by media type (presentation drafts, photos, videos, scripts) and back them up frequently to the Cloud or external disk. Label each file with a specific descriptive name, e.g. “Susan Johnson singing magpie 2020”, as opposed to “IMG_4043.jpg”, which can make it confusing to find your assets. The more organized you are up front, the easier preparing for your presentation will be.

3. Prepare your presentation materials

Make sure your presentation materials (script, graphics, actual slides) are saved in at least two safe spots (for example, your computer and an external USB drive) and are backed-up frequently. If you are using an online presentation software, such as Google Slides, be sure to also download a copy of your presentation in case the internet connection is unreliable. Having all the individual assets on hand in addition to your presentation slides can be helpful if you experience tech issues before presenting, or if you need to make any last minute changes. Make sure to label your final presentation with the title and your name so it’s easy to find.

4. Practice, practice, practice!

Remember, practice makes perfect. People often run out of time making their presentations and have no time to practice. Most TED speakers practice at least ten times. Neuroscientist Jill-Bolte Taylor gave one of the most successful Talks in TED history with nearly 27 million views. How did she do it? She practiced her Talk over 40 times! By rehearsing multiple times you will naturally memorize your Talk, which means you won’t need note cards when you give your final presentation.

5. Do a final test run

Before presenting, make sure the equipment you need is working properly. It’s generally good practice to rehearse standing on the exact stage with the exact lighting using the exact computer that you will be using in your final presentation.

Here’s a quick checklist of what to look for when testing your equipment:

  • If you're not using your own computer, the one provided might be slower and have trouble playing media. If you have videos or other media, make sure they play correctly
  • Test the projector to make sure it’s HD
  • Make sure images are clear
  • Test the sound of any clips you use, as this is what goes wrong most frequently
  • If you’re using a mic, test the volume

Don’t let technical issues or other blunders overshadow your presentation. By following these guidelines, and with a little preparation, you can engineer out the problems BEFORE they happen.

Ready to learn more about how to make your presentation even better? Get TED Masterclass and develop your ideas into TED-style talks

© 2024 TED Conferences, LLC. All rights reserved. Please note that the TED Talks Usage policy does not apply to this content and is not subject to our creative commons license.

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14 effective presentation tips to impress your audience

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Anete Ezera July 15, 2022

An effective presentation can communicate key ideas and opinions, save time, and contribute to your overall success as a business, but good presentation skills don’t come naturally to everyone. In this blog post, you’ll find 14 effective presentation tips you can implement in your next presentation to make it a success. 

Whether you’re preparing for an important presentation at work or school, or you’re looking for ways to generally improve your presentation skills, you’ll find these presentation tips useful. We’ve gathered a list to help you impress your audience from the get-go. You’ll find tips for creating and presenting your slides, talking in front of an audience, and other effective presentation techniques to help you stand out. 

Confident businessman talking into microphone during seminar. Happy male professional is giving presentation to colleagues. He is wearing smart casuals.

Most common presentation mistakes

Before we list our top effective presentation tips, let’s explore the most common presentation mistakes. If you’ve made one or more mistakes in this list, you’re not alone. Most people have made at least one mistake. However, what’s important is to be aware of these errors and try avoiding them next time.

#1 A poor start

One of the most common mistakes people make is undermining the importance of the first few minutes or seconds of their presentation. 

Let’s say you’ve practiced your key talking points meticulously and gone over your slides a million times, but when you’re in the spotlight and need to say your first line, do you know exactly what to say to wow the audience? 

The start of your presentation is crucial. Not only because how you start sets the tone for the rest of your presentation, but also because people generally require around 8 seconds to decide whether they find the subject interesting enough to keep listening. Starting your presentation with a captivating intro is even more important than you think. To ensure you start off right, read our guide on how to start your presentation . 

#2 Lack of preparation

Yes, even though it’s clear that you should prepare before giving a presentation, it’s still a common mistake amongst presenters. Preparing content and talking points is an obvious start, but there are other steps that you might be overlooking.

Before you even join a meeting or walk into a room where you’re going to present, consider the technical requirements and get familiar with the equipment. If you’re presenting online, make sure to test-run your presentation and the visual aids you’re going to use. The last thing you want is a broken video link, poor audio, or a weak connection when you’re presenting. 

Also, consider the questions your audience might want to ask you about the topic. Think about how you’d answer those questions, or do even further research to really impress the audience with your answers. 

Explore other ways to prepare for a presentation to feel even more confident when presenting.

effective presentation tips

#3 Losing track of time

It’s great to feel passionate about your topic. However, you’ll have to consider your audience’s level of interest and knowledge. Some details might seem fascinating to you, and you’d like to talk about them for hours, but for your audience, too much information will drain their energy and lose their attention. 

Therefore, make sure to keep track of time. Also, consider your audience’s interests. A concise presentation is always better than a long one with a ton of information. Plus, you’ll have a higher chance of keeping your audience’s attention throughout the presentation. 

Effective presentation tips

Now that we’ve looked at some of the most common presentation mistakes – let’s dive into effective presentation tips that’ll help you excel in future presentations. 

#1 Tell a story

Stories connect, inspire, and empower people. Telling a story can entice action, help understand an idea, and make people feel connected to the storyteller. It’s also one of the most effective presentation tips. A study by organizational psychologist Peg Neuhauser found that a well-told story is easier to remember than facts, which makes it a highly effective learning technique. 

With that in mind, telling a story when you’re presenting can engage your audience and make it a more memorable experience. You can either share a personal story or a historical event, just make sure to have a clear connection between the story and the topic you’re presenting. 

effective presentation in a company

#2 Work on your body language

Body language can make a huge difference in how your presentation is perceived. It’s one of the presentation tips you definitely shouldn’t overlook. 

Body language says a lot about a person’s confidence level, emotions, state of mind, and even credibility. For the audience, it’s a way to understand what the person is saying and how interested they are in the topic. 

Therefore, work on your body language to better convey the message you’re trying to communicate. Practice in front of a mirror before your presentation and be conscious of your hand gestures and facial expressions. 

#3 Understand your audience

Before crafting your presentation, you must know who you’re speaking to. Understanding the interests, demographics, professional background, and other valuable information of your audience is crucial in making your speech successful. 

Back view of large group of business peoplein a board room. Someone is presenting in front.

If you’re speaking at an event, contact the organizers to get more information about other speakers and the audience. If you’re presenting at work, you may already know your audience fairly well. Use this information to your advantage and create content you know they’ll resonate with.

#4 Use high-quality visuals

What’s one of the most effective presentation techniques? Use of visuals. They play a crucial role in your presentation. However, only high-quality visuals will make a good impression and effectively communicate your message. Use high-quality visuals like images, videos, graphs, maps, and others to really land your point. 

Using visuals is a great way to convey your ideas as they’re easier to process than text. If you’re not sure where to find great visuals, check out our blog post on presentation visuals for five free resources.

P.S. the Prezi library holds a variety of images, videos, GIFs, stickers, and other visuals, including different charts and maps to spice up your presentation. It’s all available in your dashboard .

#5 Use data visualizations

Do you want to showcase statistics or other datasets in your presentation? Use data visualizations to make your data stand out and impress your audience. 

There’s nothing more boring than a bunch of data presented in a flat way. If you want to tell a story with your data, use interactive infographics or slides enriched with eye-catching visuals. Showcasing data will make your ideas appear more trustworthy and credible. 

Prezi Design offers a range of templates to choose from. You can start creating data visualizations from scratch or choose a template and edit the data there. 

#6 Make it engaging with interactive elements

It’s not easy to deliver an engaging presentation. People can easily get distracted or try to multitask, especially in the virtual environment. Sometimes, it’s difficult to focus on the speaker and the written text. Other times, the content just isn’t impressive enough to hold the audience’s attention. But it doesn’t have to be this way.

You can make your presentation more engaging for everyone by including interactive content like graphs and charts. With interactive data visualizations, you’ll make the data discovery process more engaging and exciting for your audience. 

Your audience will be able to hover over data points and click on certain icons or datasets to discover information on their own. Interactive visualizations will make the presentation more memorable and impressive. 

As you can see in the example below, you can discover different data by engaging with the infographic. 

#7 Stay consistent with fonts and color styles

You want your presentation to look visually appealing and highlight essential information. To make that happen, stay consistent with font styles and color schemes throughout your presentation. 

Use one or two fonts max to make the text easy to read and understand. Also, use a carefully selected color scheme that’s not too distracting. If you’re using Prezi Design, you can easily copy and paste styles by right-clicking on your data visualizations and selecting “copy styles.” This makes it easier to stay consistent and saves time when picking matching colors. 

#8 Structure your presentation properly

Before creating your presentation, think about its structure. What’s the main idea you want to convey? Use that as your starting point, and only include information that adds value to the narrative. 

Plan out the first topics carefully to properly introduce your argument. Add the essential information in the middle part of your presentation. Lastly, close your presentation with a summary of the main points and leave your audience with an afterthought. Also, plan when you’re taking questions and for how long. 

For more insight, watch this tutorial on how to structure your presentation:

#9 Practice your public speaking skills

Public speaking may not be your forte, but you can get better with practice. Don’t decline a great opportunity to share your ideas with a larger audience just because you feel nervous speaking in front of a group of people. 

One of the best ways to improve your public speaking skills is to practice in front of your family or friends – people you feel comfortable with. Also, focus on the topic you’re presenting and get excited about the idea you want to convey. This way you’ll appear more confident and feel less nervous about public speaking. 

Explore other public speaking tips from Jessica Chen, the founder, and CEO of Soulcast Media: 

#10 Show your slides next to you on-screen

If you’re presenting on Zoom or in a virtual meeting , think twice before you share your screen. The days of hiding behind slides are over. People want to see and connect with other people, not sit through another run-of-the-mill screen share. To do that, use Prezi Video to showcase all your content right next to you in your video feed. 

As a result, your presentation will look more engaging than a traditional virtual presentation . Also, your audience will have the chance to read your body language and follow along with what you’re saying even better. 

If you already have your slides prepared, don’t worry – you can easily integrate them into Prezi. 

See Prezi Video in action and check out our video templates to get started.

#11 Calm down before presenting

Being in front of an audience can feel nerve-racking. However, there are ways to calm down before presenting that will make you feel more centered and confident. The last thing you want is all your hard work to go to waste just because of stress. 

Try breathing exercises or a five-minute guided meditation before presenting. The trick is to remove all distractions and focus on the present moment so you’re not overthinking right before starting your presentation. Also, be fully prepared and know exactly what to say and when which will help you feel more collected. If you want to discover other ways to feel and look more confident, read how not to be nervous before a presentation . 

#12 Use transitions and animations 

Add movement to your slides with transitions and animations. You’ll make your presentation more visually appealing and engaging. However, be careful not to overwhelm your audience with your choice of transitions and animations. 

Choose a transition that matches your presentation visually and use it throughout your presentation. Consider what animations will be relevant to your audience and select a few to add to your slides. Don’t overdo it. Keep the focus on the message you’re trying to convey, and use animations to only support that message. 

#13 Be enthusiastic 

When you’re in a room with a positive and enthusiastic person, you can’t help but feel uplifted as well. High-energy people have this effect on others. Most importantly, a lot of people tend to mimic people’s behavior and mirror their energy when they feel a connection or relate to them. That’s called the chameleon effect . 

effective presentation tips

When you’re presenting, you want your audience to feel curious about what you’re presenting. You may also want to leave your audience feeling uplifted, interested to know more, or inspired. To have that effect on others, try to convey those emotions when presenting. Practice your speech, slow down your narration at times, or take a pause after you’ve delivered a statement, and use different presentation techniques to present your project and really drive your points home. 

#14 End your presentation in a memorable way

The first few minutes of your presentation are crucial for captivating your audience’s attention. However, don’t underestimate the importance of ending your presentation as powerfully as you started it. 

The way you end your presentation will play a crucial part in how your audience will remember it. You want to make a memorable impression by closing your presentation with a summarizing statement, a rhetorical question, a call to action, or another impactful way. Discover 10 ways you can end your presentation in our guide.  

Young woman sharing her views with team in office meeting.

There are a lot of factors to consider when creating and delivering a presentation. You want your slides to look professional and visually appealing while conveying your main points. You also want to look and sound confident even if you’re nervous about public speaking. Whatever your concerns may be, remember that preparation is essential. Practice and dedication are the keys to giving a successful presentation . Make sure to follow these effective presentation tips to excel in your future presentations. If you’re interested in creating a captivating presentation with Prezi, contact us to learn more or try it for free . 

Elevating presentations with Prezi AI

Embrace the innovation of Prezi to bring your presentations to life. With its unique platform, Prezi AI offers more than just visually appealing templates; it provides an immersive narrative experience, engaging your audience with a story-driven approach. By integrating Prezi AI , our platform’s capabilities are further enhanced, offering intelligent design suggestions and optimizing content layouts to ensure your presentations are not only beautiful but impactful. This integration is a perfect example of effective presentation techniques in action, using technology to create a more engaging presentation.

Interactive elements: transforming passive listening into active engagement

Prezi revolutionizes the way information is presented by incorporating interactive elements that invite audience participation. With Prezi AI, these features become even more accessible, suggesting ways to make your presentation more engaging through clickable areas, zoomable images, and dynamic visualizations. This level of interaction encourages exploration, making your message more memorable and transforming a standard presentation into an effective presentation.

Adding a personal touch in digital presentation with video

Prezi Video stands out by seamlessly integrating your content alongside your video feed, bridging the gap between traditional presentations and personal engagement. This feature is crucial for those looking to follow presentation tips that emphasize the importance of connecting with your audience on a more personal level. Prezi AI enhances this experience, ensuring your content is displayed in the most effective way possible, making your virtual presentations feel as though you’re directly conversing with your audience.

Mastering presentation artistry with Prezi

The journey to becoming a skilled presenter involves continuously refining your approach and embracing tools that elevate your ability to communicate effectively. Prezi, enriched with Prezi AI, is one such tool that transforms ordinary presentations into captivating experiences. By leveraging these advanced features, you can deliver presentations that are successful, memorable, and truly unforgettable, embodying the essence of tips for presentation mastery.

Whether you’re an experienced speaker or preparing for your first presentation, Prezi equips you with the tools to succeed. Engage your audience, tell compelling stories, and deliver your message with confidence and creativity. Following effective presentation tips and exploring how Prezi AI can transform your next presentation is a step towards mastering the art of impactful communication. Delve into the features and begin your journey to presentation mastery today.

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How can you make a good presentation even more effective?

This page draws on published advice from expert presenters around the world, which will help to take your presentations from merely ‘good’ to ‘great’.

By bringing together advice from a wide range of people, the aim is to cover a whole range of areas.

Whether you are an experienced presenter, or just starting out, there should be ideas here to help you to improve.

1. Show your Passion and Connect with your Audience

It’s hard to be relaxed and be yourself when you’re nervous.

But time and again, the great presenters say that the most important thing is to connect with your audience, and the best way to do that is to let your passion for the subject shine through.

Be honest with the audience about what is important to you and why it matters.

Be enthusiastic and honest, and the audience will respond.

2. Focus on your Audience’s Needs

Your presentation needs to be built around what your audience is going to get out of the presentation.

As you prepare the presentation, you always need to bear in mind what the audience needs and wants to know, not what you can tell them.

While you’re giving the presentation, you also need to remain focused on your audience’s response, and react to that.

You need to make it easy for your audience to understand and respond.

3. Keep it Simple: Concentrate on your Core Message

When planning your presentation, you should always keep in mind the question:

What is the key message (or three key points) for my audience to take away?

You should be able to communicate that key message very briefly.

Some experts recommend a 30-second ‘elevator summary’, others that you can write it on the back of a business card, or say it in no more than 15 words.

Whichever rule you choose, the important thing is to keep your core message focused and brief.

And if what you are planning to say doesn’t contribute to that core message, don’t say it.

4. Smile and Make Eye Contact with your Audience

This sounds very easy, but a surprisingly large number of presenters fail to do it.

If you smile and make eye contact, you are building rapport , which helps the audience to connect with you and your subject. It also helps you to feel less nervous, because you are talking to individuals, not to a great mass of unknown people.

To help you with this, make sure that you don’t turn down all the lights so that only the slide screen is visible. Your audience needs to see you as well as your slides.

5. Start Strongly

The beginning of your presentation is crucial. You need to grab your audience’s attention and hold it.

They will give you a few minutes’ grace in which to entertain them, before they start to switch off if you’re dull. So don’t waste that on explaining who you are. Start by entertaining them.

Try a story (see tip 7 below), or an attention-grabbing (but useful) image on a slide.

6. Remember the 10-20-30 Rule for Slideshows

This is a tip from Guy Kawasaki of Apple. He suggests that slideshows should:

  • Contain no more than 10 slides;
  • Last no more than 20 minutes; and
  • Use a font size of no less than 30 point.

This last is particularly important as it stops you trying to put too much information on any one slide. This whole approach avoids the dreaded ‘Death by PowerPoint’.

As a general rule, slides should be the sideshow to you, the presenter. A good set of slides should be no use without the presenter, and they should definitely contain less, rather than more, information, expressed simply.

If you need to provide more information, create a bespoke handout and give it out after your presentation.

7. Tell Stories

Human beings are programmed to respond to stories.

Stories help us to pay attention, and also to remember things. If you can use stories in your presentation, your audience is more likely to engage and to remember your points afterwards. It is a good idea to start with a story, but there is a wider point too: you need your presentation to act like a story.

Think about what story you are trying to tell your audience, and create your presentation to tell it.

Finding The Story Behind Your Presentation

To effectively tell a story, focus on using at least one of the two most basic storytelling mechanics in your presentation:

Focusing On Characters – People have stories; things, data, and objects do not. So ask yourself “who” is directly involved in your topic that you can use as the focal point of your story.

For example, instead of talking about cars (your company’s products), you could focus on specific characters like:

  • The drivers the car is intended for – people looking for speed and adventure
  • The engineers who went out of their way to design the most cost-effective car imaginable

A Changing Dynamic – A story needs something to change along the way. So ask yourself “What is not as it should be?” and answer with what you are going to do about it (or what you did about it).

For example…

  • Did hazardous road conditions inspire you to build a rugged, all-terrain jeep that any family could afford?
  • Did a complicated and confusing food labelling system lead you to establish a colour-coded nutritional index so that anybody could easily understand it?

To see 15 more actionable storytelling tips, see Nuts & Bolts Speed Training’s post on Storytelling Tips .

8. Use your Voice Effectively

The spoken word is actually a pretty inefficient means of communication, because it uses only one of your audience’s five senses. That’s why presenters tend to use visual aids, too. But you can help to make the spoken word better by using your voice effectively.

Varying the speed at which you talk, and emphasising changes in pitch and tone all help to make your voice more interesting and hold your audience’s attention.

For more about this, see our page on Effective Speaking .

9. Use your Body Too

It has been estimated that more than three quarters of communication is non-verbal.

That means that as well as your tone of voice, your body language is crucial to getting your message across. Make sure that you are giving the right messages: body language to avoid includes crossed arms, hands held behind your back or in your pockets, and pacing the stage.

Make your gestures open and confident, and move naturally around the stage, and among the audience too, if possible.

10. Relax, Breathe and Enjoy

If you find presenting difficult, it can be hard to be calm and relaxed about doing it.

One option is to start by concentrating on your breathing. Slow it down, and make sure that you’re breathing fully. Make sure that you continue to pause for breath occasionally during your presentation too.

For more ideas, see our page on Coping with Presentation Nerves .

If you can bring yourself to relax, you will almost certainly present better. If you can actually start to enjoy yourself, your audience will respond to that, and engage better. Your presentations will improve exponentially, and so will your confidence. It’s well worth a try.

Improve your Presentation Skills

Follow our guide to boost your presentation skills learning about preparation, delivery, questions and all other aspects of giving effective presentations.

Start with: What is a Presentation?

Continue to: How to Give a Speech Self Presentation

See also: Five Ways You Can Do Visual Marketing on a Budget Can Presentation Science Improve Your Presentation? Typography – It’s All About the Message in Your Slides

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How to Give a Killer Presentation

  • Chris Anderson

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For more than 30 years, the TED conference series has presented enlightening talks that people enjoy watching. In this article, Anderson, TED’s curator, shares five keys to great presentations:

  • Frame your story (figure out where to start and where to end).
  • Plan your delivery (decide whether to memorize your speech word for word or develop bullet points and then rehearse it—over and over).
  • Work on stage presence (but remember that your story matters more than how you stand or whether you’re visibly nervous).
  • Plan the multimedia (whatever you do, don’t read from PowerPoint slides).
  • Put it together (play to your strengths and be authentic).

According to Anderson, presentations rise or fall on the quality of the idea, the narrative, and the passion of the speaker. It’s about substance—not style. In fact, it’s fairly easy to “coach out” the problems in a talk, but there’s no way to “coach in” the basic story—the presenter has to have the raw material. So if your thinking is not there yet, he advises, decline that invitation to speak. Instead, keep working until you have an idea that’s worth sharing.

Lessons from TED

A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the edge of a vast national park, and one of the biggest challenges is protecting the animals from lions—especially at night. Richard had noticed that placing lamps in a field didn’t deter lion attacks, but when he walked the field with a torch, the lions stayed away. From a young age, he’d been interested in electronics, teaching himself by, for example, taking apart his parents’ radio. He used that experience to devise a system of lights that would turn on and off in sequence—using solar panels, a car battery, and a motorcycle indicator box—and thereby create a sense of movement that he hoped would scare off the lions. He installed the lights, and the lions stopped attacking. Soon villages elsewhere in Kenya began installing Richard’s “lion lights.”

  • CA Chris Anderson is the curator of TED.

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7 Things You Need to do Before a Presentation

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A presentation is more than just an opportunity to explain a position or idea; it’s a means to demonstrate the hard work and research you’ve invested into it. And when it comes to preparing for a presentation—any presentation—you need to remember that the way you deliver your presentation is just as important (perhaps even more so) than the actual content.

Yes, that’s right. What you say isn’t necessarily as important as how you say it .

Think back to the last really good presentation you heard. I mean, the one that had you thinking about it for days afterwards. What made it so compelling? Why did it motivate or inspire you?

I’ll tell you why: Because the speaker engaged you .  That was no accident! He or she didn’t walk up to the podium and wing it.

How to Prepare for a Presentation?

There’s a ton of preparation that goes on behind the scenes of an amazing presentation. We know because it’s our business to teach you the fundamentals of public speaking. What you may not realize is the preparation stage goes further than just jotting down some notes and practising in front of a mirror. A stellar presentation takes a lot of time, a lot of energy, and… oh yes… a lot of practice. Here are seven key things you need to do before any presentation:

  • Do Your Research —Regardless of whether or not you are an expert in your field, there is always something new to learn. Do a thorough investigation before plotting your presentation to see if there are any new developments that could be relevant to your subject or to your audience. And make sure you really know your material. It will eliminate the dreaded “umms” and “uhs” that we’ve all come to hate. It’s a sure sign you’re not as knowledgeable or prepared as you should be.
  • Know Your Audience —No two presentations should ever be the same. I don’t care if it’s the 12th time this month that you’ve talked about the same subject. You may not have to start from scratch every time, but at least put the effort into finding out who’s going to be in your audience and tailor your presentation in a way that will appeal to them. The same jokes you told a business crowd at a breakfast meeting are probably going to fall flat with your daughter and her fellow third-graders on Career Day.
  • Craft Your Notes —Here’s a good rule of thumb: If you can’t do your presentation without it being written down, you probably can’t do it at all. Don’t write a speech. Ever. Instead, craft notes to jog your memory on your speaking points. Glance at them periodically to keep you on track. Take those notes and practice with them every day until you don’t need them anymore. (But take them with you anyway… people tend to get forgetful in front of a crowd.)
  • Practice Your Delivery —Your notes will help you prepare what you are going to say, but I’ve already told you what you say doesn’t keep a crowd engaged. So grab a video camera, your cell phone… anything with a video recording option and get in front of it. Record yourself delivering your presentation and give yourself an honest critique: Do you use effective body language? Do you walk around and interact with the crowd? How is your posture? If you can’t give yourself an honest critique, enlist a friend or family member to take a look and point out areas for improvement. Then practice, practice, practice.
  • Dress For Success —As I mentioned before, every bit of a great presentation is intentional, including the speaker’s choice of clothing. Take special attention the next time you see someone speaking (usually a politician) who’s trying to appeal to blue-collar workers. Do you know what they’ll be wearing? A blue-collared shirt with their sleeves rolled up. Your attire should match the audience. Wearing a tuxedo to deliver a speech at a ground-breaking ceremony for a new chemical plant just doesn’t make sense.
  • Get a Good Night’s Sleep —Make sure you look alert and refreshed by getting plenty of rest the night before a presentation. A drowsy mind is a forgetful mind. And the bags under your eyes won’t do you any good, either.
  • Prepare Your Space —Arrive with enough time ahead of your presentation to properly prepare the space you’ll be using. Make sure your slides are in order and that any equipment you’ll be using is functioning properly to avoid embarrassing hiccups and delays during your presentation. Place your speaking notes in a logical spot and get yourself a glass of water. Spend a few quiet minutes mentally preparing.

Be the speaker that has inspired you. Think back to the speeches you’ve heard or the people who’ve appealed to you and strive to make that same connection with your audience. Preparation is key. There’s no such thing as an off-the-cuff winning presentation, so invest some time into yourself and your audience. And of course, we’re always here to help when you need to spend a little extra time brushing up on your skills.

Have you ever had a presentation or speech that you were completely unprepared for? Let us know in the comment section below, and if this topic has helped you, share it on social media to help those in your circles as well!

10 Comments

I need to spend more time preparing for presentations than I do.  I used to prepare more but i think I;m getting lazy the older I get.

I love how you touched on knowing your audience. A lot of people tend to forget this and in turn, end up being forgettable. You want to really connect with who you are speaking to in order to be remembered and thought about after the presentation is over. I have talked to many people who will touch on all the point mentioned but tuning yourself to your audience. 

I agree with John. I have gotten a little lazy and probably a lot boring because I’ve done my presentation so many times. I need to revisit what prep looks like. Thanks

I’ve tried ‘winging it’ only to discover I looked pretty foolish. Preparation is the key.

Off-the-cuff is definitely not good. I think we’ve all tried that strategy (and failed).

I disagree, some people need a script just to take a dump. That’s not me. I don’t work well with scripts, they’re too confining, and my best presentations have been off the top of my head. I am an improver and always will be.

I liked the point about dressing for success. People put so much thought into what they’re going to say. They don’t think about what their outfit says.

People don’t realize just how much of a benefit a good night’s sleep can be. It’s not something you’d expect to help your public speaking, but it makes a lot of sense.

Really happy to read this blog. its valuable information for me ,thank you

Wonderful article! We are linking to this great article on our site. Keep up the great writing.

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Steps in Preparing a Presentation

Planning your presentation, step 1: analyze your audience, step 2: select a topic, step 3: define the objective of the presentation, preparing the content of your presentation, step 4: prepare the body of the presentation, step 5: prepare the introduction and conclusion, practicing and delivering, step 6: practice delivering the presentation.

A labyrinth

The first step in preparing a presentation is to learn more about the audience to whom you'll be speaking. It's a good idea to obtain some information on the backgrounds, values, and interests of your audience so that you understand what the audience members might expect from your presentation.

Next, if possible select a topic that is of interest to the audience and to you. It will be much easier to deliver a presentation that the audience finds relevant, and more enjoyable to research a topic that is of interest to you.

Once you have selected a topic, write the objective of the presentation in a single concise statement. The objective needs to specify exactly what you want your audience to learn from your presentation. Base the objective and the level of the content on the amount of time you have for the presentation and the background knowledge of the audience. Use this statement to help keep you focused as you research and develop the presentation.

After defining the objective of your presentation, determine how much information you can present in the amount of time allowed. Also, use your knowledge about the audience to prepare a presentation with the right level of detail. You don't want to plan a presentation that is too basic or too advanced.

The body of the presentation is where you present your ideas. To present your ideas convincingly, you will need to illustrate and support them. Strategies to help you do this include the following:

  • Present data and facts
  • Read quotes from experts
  • Relate personal experiences
  • Provide vivid descriptions

And remember, as you plan the body of your presentation it's important to provide variety. Listeners may quickly become bored by lots of facts or they may tire of hearing story after story.

Once you've prepared the body of the presentation, decide how you will begin and end the talk. Make sure the introduction captures the attention of your audience and the conclusion summarizes and reiterates your important points. In other words, "Tell them what you're going to tell them. Tell them. Then, tell them what you told them."

During the  opening  of your presentation, it's important to attract the audience's attention and build their interest. If you don't, listeners will turn their attention elsewhere and you'll have a difficult time getting it back. Strategies that you can use include the following:

  • Make the introduction relevant to the listeners' goals, values, and needs
  • Ask questions to stimulate thinking
  • Share a personal experience
  • Begin with a joke or humorous story
  • Project a cartoon or colorful visual
  • Make a stimulating or inspirational statement
  • Give a unique demonstration

During the opening you want to clearly present your topic and the purpose of your presentation. Clearly articulating the topic and purpose will help the listeners focus on and easily follow your main ideas.

During the  conclusion  of your presentation, reinforce the main ideas you communicated. Remember that listeners won't remember your entire presentation, only the main ideas. By reinforcing and reviewing the main ideas, you help the audience remember them.

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Most people spend hours preparing a presentation but very little time practicing it. When you practice your presentation, you can reduce the number of times you utter words and phrases like, "um," "well," and "you know." These habits can easily diminish a speaker's credibility. You can also fine-tune your content to be sure you make your most important points in the time alloted.

In addition to planning the content of your presentation, you need to give advanced thought to how you want to deliver it. Do you want to commit your presentation to memory, use cards to guide you, or read from a script? Or, you might want to use a combination of methods. To help you decide, read the advantages and disadvantages of the four delivery methods described below.

Speaking from Memory

A human brain.

A distinct advantage of speaking from memory is your ability to speak to the audience without relying on notes or a script. This allows you the flexibility to move away from the podium and to maintain eye contact with the audience. However, speaking from memory has disadvantages, too. Presentations from memory often sound rehearsed and the possibility exists that you'll forget an important point, present information that's inaccurate, or completely lose your train of thought. If you decide to deliver your presentation from memory, have notes handy to jog your memory just in case!

Speaking from Notes

A note card.

Many people like to speak from notes. Typically these notes are either on cards or paper in outline form and contain key ideas and information. If you are using an electronic presentation tool, you may be able to include your notes in the presentation itself. The benefit of delivering a presentation from notes is that you sound natural rather than rehearsed and you can still maintain relatively good eye contact with the audience. The down side is that you might not express your key ideas and thoughts as well as you may have liked had you planned your exact words in advance.

Speaking from Text

Gettysburg Address speech

Speaking from text involves writing your speech out, word for word, then basically reading from the text. As with speaking from memory, an advantage of this method is that you plan, in advance, exactly what you're going to say and how you're going to say it. A disadvantage is that you might appear to the audience to be stiff or rehearsed. You will need to make frequent eye contact and speak with expression to maintain the audience's interest.

Using a Combination of Methods

You may find the best method to be a combination of all three. For instance, experts suggest you memorize the first and last ten minutes of your talk so that you can speak flawlessly and without notes. Notes may be suitable for segments of your presentation that you know very well, for example, relating a personal story. Finally, speaking from a text might be appropriate when you have quotes or other important points that you want to make sure you communicate accurately and completely. You can make a smooth segue to written text by saying something like: "I want to read this quote to you verbatim, to ensure that I don't distort the original intent."

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How To Prepare Like A Pro: The Essential Presentation Checklist

How To Prepare Like A Pro: The Essential Presentation Checklist

Want to take your speech's content and shape it into an impactful whole? Here's how to prepare like a pro with my essential presentation checklist. 

You're as important as the content in every speech you give.

That's an important reason why there  is  a speech in the first place. It should also be a reassuring one, reminding you of what your true value is to an audience. You might soar or stumble on any given day (we all do both). But ultimately, it's who you are and your professionalism that makes us want to hear what you have to say. 

So it makes perfect sense that you should prepare the smart way. That has less to do with cramming data into your head than getting the practical, here's-how-it's-done tasks right.

You'll find more on this in Chapter 15, "Nuts & Bolts: Practical Skills for Presenters," in my book, How to Give a Speech . Click on the image below for a Free Chapter! O n  Amazon .

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For one thing, that means engaging your audience right away . Find out how in my  Free cheat sheet , "How To Start A Speech: 12 Foolproof Ways To Grab Your Audience."

Taking A Practical, Performance-Based Approach

The nuts-and-bolts preparation you do beforehand is what will ensure your eventual success. Here are three pieces of practical advice for getting ready with your speech, presentation, pitch, lecture, demonstration, or remarks.

There’s one bit of wisdom I’d like to share with you first, though. It’s the best advice I know of for becoming a more accomplished presenter: acquire as much speaking experience as possible.

Take every opportunity to speak in public—even if that’s a nerve-racking proposition for you. It’s the best way to gain control over your fear, and to reach that state of mind in which speaking in front of others is both a pleasurable and productive activity for you.

If speech anxiety is a problem for you, take a look at my book, Fearless Speaking ,  named in 2019 as "One Of The 100 Best Confidence Books Of All Time." Get a signed copy here !

Fearless Speaking, by Dr. Gary Genard, named as One Of The 100 Best Confidence Books Of All Time.

Now, the practical advice:

  • Prepare solid briefing materials. Take a page from diplomats and other public affairs types and put together a briefing book. Ask yourself the following questions as you compile your information:
  • Are my materials memorable (for me )?
  • Have I anticipated questions and objections, so I know how to survive Q & A ?
  • Does each of my main points “headline” the information to come?
  • Is my information well laid out and visually highlighted for my benefit?
  • Is it "stupid enough?" Will it make sense to every listener, no matter their level of sophistication?
  • Plan your practice sessions. A good strategy for your practice sessions is vital. It can be just as helpful as knowing how to use positive visualization to ensure a successful presentation . Here’s how to go about it:
  • Timing: Begin sooner rather than later. Give yourself sufficient time!
  • Emphasis: Be clear on what you’re focusing on at each practice session , and make that the sole purpose. For instance, are you working now on your content? The logic and language? How your narrative works alongside the visual components? At your last rehearsal, it can and should all come together.
  • Setting: Go from rough-and-ready settings to as close an approximation as you can of the real situation, venue, and audience. Make every effort to do a run-through in the actual setting, or if that isn't possible, at least walk the stage when there's no audience.
  • Post-performance feedback: Define for yourself what you’ll consider a success. Let subordinates and colleagues know that you expect and welcome criticism.
  • Rehearse 3-5 times: Less than three times is almost winging it. If you rehearse more than 5 times, you’ll run the risk of a) becoming stale, and b) memorizing movements and repeating them so that they look mechanical.
  • Have an out-of-body-experience. Videotape yourself, or do an audio recording if you'll be speaking on radio, a webinar, or a podcast. (And here's my Free Guide , "Essential Speaking Tips for Video Conferences." ) Pay close attention and work on the rough spots. You need to hear and see yourself as others experience you. The modern miracle of digital video and audio equipment allows you to do that. Make use of it!

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Gary Genard   is an actor, author, and expert in public speaking and overcoming speaking fear. His company, The Genard Method offers  live 1:1 Zoom executive coaching   and corporate group training worldwide. He was named for nine consecutive years as  One of the World’s Top 30 Communication Professionals , and also named as  One of America's Top 5 Speech Coaches .  He is the author of the Amazon Best-Sellers  How to Give a Speech  and  Speak for Leadership: An Executive Speech Coach's Secrets for Developing Leadership Presence . His book,  Fearless Speaking ,  was named in 2019 as  "One of the 100 Best Confidence Books of All Time."   He is also the author of the  Dr. William Scarlet Mysteries .   Contact Gary here.  

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Microsoft 365 Life Hacks > Presentations > 7 tips for creating and presenting a webinar

7 tips for creating and presenting a webinar

Creating a webinar presentation requires a blend of technical and content creation skills. A well-crafted webinar should educate your audience and keep them engaged throughout your presentation’s runtime.

A crowd listening to a man speak

If you’re nervous about an upcoming webinar presentation or just looking to hone your craft, use these seven tips to create a webinar that captivates and communicates effectively.

1. Plan your content meticulously

The foundation of a good webinar presentation lies in its planning. Start by defining the purpose of your webinar and thinking about your target audience . What key message do you want your audience to take away from your presentation? Once you have a clear objective, outline your content to build a coherent narrative. Ensure that each slide progresses logically to help your audience understand and retain the information. Here’s how to get started on the content planning phase:

  • Identify your main message.
  • Outline the structure.
  • Create engaging and relevant content.

Tell your story with captivating presentations Banner

Tell your story with captivating presentations

Powerpoint empowers you to develop well-designed content across all your devices

2. Design for clarity and engagement

Visuals play an important role in webinar presentations. Use high-quality graphics, readable fonts, and a cohesive color scheme to make your slides aesthetically pleasing and easy to digest. Interactive elements like polls, quizzes, and question-and-answer sessions can also enhance engagement and make your webinar more interactive. Design an engaging webinar with these tips:

  • Use clear, concise visuals.
  • Incorporate multimedia elements.
  • Engage with interactive tools.

3. Master the technical aspects

Technical glitches can disrupt even the best webinar presentation. Before you present the real deal, rehearse your webinar to get comfortable with the tools and platform you’ll be using beforehand. Have a backup plan for technical failures to maintain professionalism should anything go wrong. Follow these tips to master the technical aspects of your webinar:

  • Test your equipment.
  • Rehearse using the webinar platform.
  • Prepare for technical issues.

4. Deliver with confidence and clarity

Learning how to give a webinar involves finding the correct speaking voice and cadence for your presentation. Nail your webinar delivery with these tips:

  • Practice your speech.
  • Use pauses effectively.
  • Pay attention to your inflection and tone.

5. Engage your audience throughout

To keep your audience interested, interact with them throughout the webinar. Ask questions, encourage participants to chat, and address comments or questions as they arise. This interaction not only makes the session livelier but also helps gauge audience understanding and interest. Promote audience participation during your webinar with these tips:

  • Encourage questions.
  • Use live polls.
  • Address audience feedback directly.

6. Follow up after the webinar

The end of your webinar shouldn’t be the end of your engagement. Follow up with attendees via email with a thank you note, additional resources, or a survey to collect feedback. Here are some different ways you can follow up with your audience:

  • Send thank you emails.
  • Provide additional materials.
  • Collect feedback through surveys.

7. Continuously improve

Use the feedback you received and your own observations to improve the way you deliver future webinars. Use these tips to refine your webinars going forward:

  • Review feedback.
  • Adjust content and delivery.
  • Practice continuously.

By following these guidelines, you can create a webinar presentation that not only delivers your message effectively but also keeps your audience engaged and responsive. Think of each webinar as an opportunity to improve your skills and c onnect with your audience over a shared interest and you’ll make a lasting impression.

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Scientific breakthroughs: 2024 emerging trends to watch

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December 28, 2023

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Across disciplines and industries, scientific discoveries happen every day, so how can you stay ahead of emerging trends in a thriving landscape? At CAS, we have a unique view of recent scientific breakthroughs, the historical discoveries they were built upon, and the expertise to navigate the opportunities ahead. In 2023, we identified the top scientific breakthroughs , and 2024 has even more to offer. New trends to watch include the accelerated expansion of green chemistry, the clinical validation of CRISPR, the rise of biomaterials, and the renewed progress in treating the undruggable, from cancer to neurodegenerative diseases. To hear what the experts from Lawrence Liverpool National Lab and Oak Ridge National Lab are saying on this topic, join us for a free webinar on January 25 from 10:00 to 11:30 a.m. EDT for a panel discussion on the trends to watch in 2024.

The ascension of AI in R&D

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While the future of AI has always been forward-looking, the AI revolution in chemistry and drug discovery has yet to be fully realized. While there have been some high-profile set-backs , several breakthroughs should be watched closely as the field continues to evolve. Generative AI is making an impact in drug discovery , machine learning is being used more in environmental research , and large language models like ChatGPT are being tested in healthcare applications and clinical settings.

Many scientists are keeping an eye on AlphaFold, DeepMind’s protein structure prediction software that revolutionized how proteins are understood. DeepMind and Isomorphic Labs have recently announced how their latest model shows improved accuracy, can generate predictions for almost all molecules in the Protein Data Bank, and expand coverage to ligands, nucleic acids, and posttranslational modifications . Therapeutic antibody discovery driven by AI is also gaining popularity , and platforms such as the RubrYc Therapeutics antibody discovery engine will help advance research in this area.

Though many look at AI development with excitement, concerns over accurate and accessible training data , fairness and bias , lack of regulatory oversight , impact on academia, scholarly research and publishing , hallucinations in large language models , and even concerns over infodemic threats to public health are being discussed. However, continuous improvement is inevitable with AI, so expect to see many new developments and innovations throughout 2024.

‘Greener’ green chemistry

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Green chemistry is a rapidly evolving field that is constantly seeking innovative ways to minimize the environmental impact of chemical processes. Here are several emerging trends that are seeing significant breakthroughs:

  • Improving green chemistry predictions/outcomes : One of the biggest challenges in green chemistry is predicting the environmental impact of new chemicals and processes. Researchers are developing new computational tools and models that can help predict these impacts with greater accuracy. This will allow chemists to design safer and more environmentally friendly chemicals.
  • Reducing plastics: More than 350 million tons of plastic waste is generated every year. Across the landscape of manufacturers, suppliers, and retailers, reducing the use of single-use plastics and microplastics is critical. New value-driven approaches by innovators like MiTerro that reuse industrial by-products and biomass waste for eco-friendly and cheaper plastic replacements will soon be industry expectations. Lowering costs and plastic footprints will be important throughout the entire supply chain.    
  • Alternative battery chemistry: In the battery and energy storage space, finding alternatives to scarce " endangered elements" like lithium and cobalt will be critical. While essential components of many batteries, they are becoming scarce and expensive. New investments in lithium iron phosphate (LFP) batteries that do not use nickel and cobalt have expanded , with 45% of the EV market share being projected for LFP in 2029. Continued research is projected for more development in alternative materials like sodium, iron, and magnesium, which are more abundant, less expensive, and more sustainable.
  • More sustainable catalysts : Catalysts speed up a chemical reaction or decrease the energy required without getting consumed. Noble metals are excellent catalysts; however, they are expensive and their mining causes environmental damage. Even non-noble metal catalysts can also be toxic due to contamination and challenges with their disposal. Sustainable catalysts are made of earth-abundant elements that are also non-toxic in nature. In recent years, there has been a growing focus on developing sustainable catalysts that are more environmentally friendly and less reliant on precious metals. New developments with catalysts, their roles, and environmental impact will drive meaningful progress in reducing carbon footprints.  
  • Recycling lithium-ion batteries: Lithium-ion recycling has seen increased investments with more than 800 patents already published in 2023. The use of solid electrolytes or liquid nonflammable electrolytes may improve the safety and durability of LIBs and reduce their material use. Finally, a method to manufacture electrodes without solvent s could reduce the use of deprecated solvents such as N-methylpyrrolidinone, which require recycling and careful handling to prevent emissions.

Rise of biomaterials

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New materials for biomedical applications could revolutionize many healthcare segments in 2024. One example is bioelectronic materials, which form interfaces between electronic devices and the human body, such as the brain-computer interface system being developed by Neuralink. This system, which uses a network of biocompatible electrodes implanted directly in the brain, was given FDA approval to begin human trials in 2023.

  • Bioelectronic materials: are often hybrids or composites, incorporating nanoscale materials, highly engineered conductive polymers, and bioresorbable substances. Recently developed devices can be implanted, used temporarily, and then safely reabsorbed by the body without the need for removal. This has been demonstrated by a fully bioresorbable, combined sensor-wireless power receiver made from zinc and the biodegradable polymer, poly(lactic acid).
  • Natural biomaterials: that are biocompatible and naturally derived (such as chitosan, cellulose nanomaterials, and silk) are used to make advanced multifunctional biomaterials in 2023. For example, they designed an injectable hydrogel brain implant for treating Parkinson’s disease, which is based on reversible crosslinks formed between chitosan, tannic acid, and gold nanoparticles.
  • Bioinks : are used for 3D printing of organs and transplant development which could revolutionize patient care. Currently, these models are used for studying organ architecture like 3D-printed heart models for cardiac disorders and 3D-printed lung models to test the efficacy of drugs. Specialized bioinks enhance the quality, efficacy, and versatility of 3D-printed organs, structures, and outcomes. Finally, new approaches like volumetric additive manufacturing (VAM) of pristine silk- based bioinks are unlocking new frontiers of innovation for 3D printing.

To the moon and beyond

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The global Artemis program is a NASA-led international space exploration program that aims to land the first woman and the first person of color on the Moon by 2025 as part of the long-term goal of establishing a sustainable human presence on the Moon. Additionally, the NASA mission called Europa Clipper, scheduled for a 2024 launch, will orbit around Jupiter and fly by Europa , one of Jupiter’s moons, to study the presence of water and its habitability. China’s mission, Chang’e 6 , plans to bring samples from the moon back to Earth for further studies. The Martian Moons Exploration (MMX) mission by Japan’s JAXA plans to bring back samples from Phobos, one of the Mars moons. Boeing is also expected to do a test flight of its reusable space capsule Starliner , which can take people to low-earth orbit.

The R&D impact of Artemis extends to more fields than just aerospace engineering, though:

  • Robotics: Robots will play a critical role in the Artemis program, performing many tasks, such as collecting samples, building infrastructure, and conducting scientific research. This will drive the development of new robotic technologies, including autonomous systems and dexterous manipulators.
  • Space medicine: The Artemis program will require the development of new technologies to protect astronauts from the hazards of space travel, such as radiation exposure and microgravity. This will include scientific discoveries in medical diagnostics, therapeutics, and countermeasures.
  • Earth science: The Artemis program will provide a unique opportunity to study the Moon and its environment. This will lead to new insights into the Earth's history, geology, and climate.
  • Materials science: The extreme space environment will require new materials that are lightweight, durable, and radiation resistant. This will have applications in many industries, including aerospace, construction, and energy.
  • Information technology: The Artemis program will generate a massive amount of data, which will need to be processed, analyzed, and shared in real time. This will drive the development of new IT technologies, such as cloud computing, artificial intelligence, and machine learning.

The CRISPR pay-off

INSGENENGSOC101826-2024-Trends-To-Watch-The-CRISPR-Pay-Off-1920x1080-Hero

After years of research, setbacks, and minimal progress, the first formal evidence of CRISPR as a therapeutic platform technology in the clinic was realized. Intellia Therapeutics received FDA clearance to initiate a pivotal phase 3 trial of a new drug for the treatment of hATTR, and using the same Cas9 mRNA, got a new medicine treating a different disease, angioedema. This was achieved by only changing 20 nucleotides of the guide RNA, suggesting that CRISPR can be used as a therapeutic platform technology in the clinic.

The second great moment for CRISPR drug development technology came when Vertex and CRISPR Therapeutics announced the authorization of the first CRISPR/Cas9 gene-edited therapy, CASGEVY™, by the United Kingdom MHRA, for the treatment of sickle cell disease and transfusion-dependent beta-thalassemia. This was the first approval of a CRISPR-based therapy for human use and is a landmark moment in realizing the potential of CRISPR to improve human health.

In addition to its remarkable genome editing capability, the CRISPR-Cas system has proven to be effective in many applications, including early cancer diagnosis . CRISPR-based genome and transcriptome engineering and CRISPR-Cas12a and CRISPR-Cas13a appear to have the necessary characteristics to be robust detection tools for cancer therapy and diagnostics. CRISPR-Cas-based biosensing system gives rise to a new era for precise diagnoses of early-stage cancers.

MIT engineers have also designed a new nanoparticle DNA-encoded nanosensor for urinary biomarkers that could enable early cancer diagnoses with a simple urine test. The sensors, which can detect cancerous proteins, could also distinguish the type of tumor or how it responds to treatment.

Ending cancer

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The immuno-oncology field has seen tremendous growth in the last few years. Approved products such as cytokines, vaccines, tumor-directed monoclonal antibodies, and immune checkpoint blockers continue to grow in market size. Novel therapies like TAC01-HER2 are currently undergoing clinical trials. This unique therapy uses autologous T cells, which have been genetically engineered to incorporate T cell Antigen Coupler (TAC) receptors that recognize human epidermal growth factor receptor 2 (HER2) presence on tumor cells to remove them. This could be a promising therapy for metastatic, HER2-positive solid tumors.

Another promising strategy aims to use the CAR-T cells against solid tumors in conjunction with a vaccine that boosts immune response. Immune boosting helps the body create more host T cells that can target other tumor antigens that CAR-T cells cannot kill.

Another notable trend is the development of improved and effective personalized therapies. For instance, a recently developed personalized RNA neoantigen vaccine, based on uridine mRNA–lipoplex nanoparticles, was found effective against pancreatic ductal adenocarcinoma (PDAC). Major challenges in immuno-oncology are therapy resistance, lack of predictable biomarkers, and tumor heterogenicity. As a result, devising novel treatment strategies could be a future research focus.

Decarbonizing energy

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Multiple well-funded efforts are underway to decarbonize energy production by replacing fossil fuel-based energy sources with sources that generate no (or much less) CO2 in 2024.

One of these efforts is to incorporate large-scale energy storage devices into the existing power grid. These are an important part of enabling the use of renewable sources since they provide additional supply and demand for electricity to complement renewable sources. Several types of grid-scale storage that vary in the amount of energy they can store and how quickly they can discharge it into the grid are under development. Some are physical (flywheels, pumped hydro, and compressed air) and some are chemical (traditional batteries, flow batteries , supercapacitors, and hydrogen ), but all are the subject of active chemistry and materials development research. The U.S. government is encouraging development in this area through tax credits as part of the Inflation Reduction Act and a $7 billion program to establish regional hydrogen hubs.

Meanwhile, nuclear power will continue to be an active R&D area in 2024. In nuclear fission, multiple companies are developing small modular reactors (SMRs) for use in electricity production and chemical manufacturing, including hydrogen. The development of nuclear fusion reactors involves fundamental research in physics and materials science. One major challenge is finding a material that can be used for the wall of the reactor facing the fusion plasma; so far, candidate materials have included high-entropy alloys and even molten metals .

Neurodegenerative diseases

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Neurodegenerative diseases are a major public health concern, being a leading cause of death and disability worldwide. While there is currently no cure for any neurodegenerative disease, new scientific discoveries and understandings of these pathways may be the key to helping patient outcomes.

  • Alzheimer’s disease: Two immunotherapeutics have received FDA approval to reduce both cognitive and functional decline in individuals living with early Alzheimer's disease. Aducannumab (Aduhelm®) received accelerated approval in 2021 and is the first new treatment approved for Alzheimer’s since 2003 and the first therapy targeting the disease pathophysiology, reducing beta-amyloid plaques in the brains of early Alzheimer’s disease patients. Lecanemab (Leqembi®) received traditional approval in 2023 and is the first drug targeting Alzheimer’s disease pathophysiology to show clinical benefits, reducing the rate of disease progression and slowing cognitive and functional decline in adults with early stages of the disease.
  • Parkinson’s disease: New treatment modalities outside of pharmaceuticals and deep brain stimulation are being researched and approved by the FDA for the treatment of Parkinson’s disease symptoms. The non-invasive medical device, Exablate Neuro (approved by the FDA in 2021), uses focused ultrasound on one side of the brain to provide relief from severe symptoms such as tremors, limb rigidity, and dyskinesia. 2023 brought major news for Parkinson’s disease research with the validation of the biomarker alpha-synuclein. Researchers have developed a tool called the α-synuclein seeding amplification assay which detects the biomarker in the spinal fluid of people diagnosed with Parkinson’s disease and individuals who have not shown clinical symptoms.
  • Amyotrophic lateral sclerosis (ALS): Two pharmaceuticals have seen FDA approval in the past two years to slow disease progression in individuals with ALS. Relyvrio ® was approved in 2022 and acts by preventing or slowing more neuron cell death in patients with ALS. Tofersen (Qalsody®), an antisense oligonucleotide, was approved in 2023 under the accelerated approval pathway. Tofersen targets RNA produced from mutated superoxide dismutase 1 (SOD1) genes to eliminate toxic SOD1 protein production. Recently published genetic research on how mutations contribute to ALS is ongoing with researchers recently discovering how NEK1 gene mutations lead to ALS. This discovery suggests a possible rational therapeutic approach to stabilizing microtubules in ALS patients.

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With Minnesota law change in effect, adoptees can access original birth records

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Adoptees born in Minnesota will be able to access their birth records starting Monday. Last year, the state passed legislation allowing adopted adults access to those records held by the state. Until now, those records have not been available to adoptees.  

For the past couple of months, attorney Gregory Luce has been helping to prepare adoptees for the change in the law.  

While the change in the law is about accessing paperwork, Luce’s work is also about prepping adoptees emotionally for what they might learn by accessing those records.  

Luce is also an adopted person. He leads the Adoptee Rights Law Center and is the executive director of Adoptees United Inc., a national advocacy organization for adopted people.  

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On a Saturday in early June, Luce stood in front of a small group of people inside Plymouth Congregational Church in Minneapolis, walking them through what birth records they can access. 

Luce told the audience the law has helped simplify the process for adoptees who choose to apply.  

“The adopted person applies to the department of health and then within a few weeks, maybe it will take a little bit longer at first, they get the original birth certificate, and they may get some other stuff,” Luce said. “The birth parent can file a contact preference form that is then attached and goes with the records back to the adopted person. It’s simple.” 

‘Part of this presentation is to prepare adopted people’ 

Luce approached the information session by centering on the experiences of adopted people and went step by step through a series of documents adoptees and family members could receive.  

“Birth records, that’s it,” said Luce. “We’re not talking about court records; you still have to have a court order to obtain those. It also doesn’t include the ‘holy grail’ of records themselves, the adoption agency records, which by far has the most information.”  

Luce moved on to explain adopted people will receive a non-certified copy of the original birth certificates and any evidence of the adoption filed with the state. Those records will include the names of birth parents. 

He also mentioned that adoptees might request personal effects from the department of health.  

“The personal effects could be anything from a letter left to be given to the adoptee or an item or an object.” 

“I think that’s immensely valuable for all adopted people.” said Luce. “Anyone who is an adoptee knows these personal effects are really valuable and meaningful.” 

Luce was careful to explain that while adoptees will receive records that include a birth parent’s name, they might also receive copies of legal document a birth parent would have filed previously indicating whether they wanted their name and other identifying information given to the adopted child. In some instances, birth parents may have indicated they didn’t want their information disclosed. 

“That’s gonna’ be tough for some adoptees — information that your biological parent didn’t want you to have … but I think it's important information for the adopted person to have.”

Those older legal forms were invalidated as of June 30. 

“Part of this presentation is to prepare adopted people,” said Luce. 

Luce also took care to tell his audience that adoptees might also receive information about whether a birth parent prefers to be contacted. Over the past year, the department of health and human services made contact preference form available to birth parents. Those documents now take effect.  

  • Law change will unseal original birth records for people born in Minnesota and later adopted
  • People who were adopted, birth parents react to change in Minnesota birth records policy

Adoptees born in other states also have rights under the new law. Those born in another state but whose adoptions were finalized in Minnesota may request and receive the birth parents’ names and other information from the adoption placing agency. 

Luce explained that adoptees living in other countries or U.S. states will also have rights under this new law in those instances a birth record was created in Minnesota.  

Information about application process and fees can be found on the Foster Adopt Minnesota website which includes information about post-adoptee support.  

  • Can you fix it? Yes, you can. Minnesota’s Right to Repair bill is now in effect.
  • Rain and flooding dim Fourth of July spark for businesses, events
  • Key differences in homelessness between greater Minnesota and the metro

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