7 Presentation Templates For Sales Managers and Teams

7 Presentation Templates For Sales Managers and Teams

The foundation of a successful sales team is communication— both internally and externally. Offering solutions to prospective clients’ business needs is how you scale your own business, and that’s done through in-person meetings, virtual pitch decks, emails or lead generation strategies. But before you prepare any client-facing communications, your sales team needs to be aligned on sales strategies, account management, and sales projection. It’s a sales manager’s job to facilitate those conversations with their team and give them the tools necessary to close more deals. 

Presentations are a crucial tool for sales teams’ scalability. From all-hands meetings to sales proposals, presentations act as a vessel to communicate your story to the appropriate audiences. Of course, sales managers aren’t designers by trade and the presentation creation process can be overwhelming if you don’t know where to start. 

Luckily, there’s a presentation template for that. Beautiful.ai offers a robust library of pre-built, customizable presentation templates curated by industry experts. They serve as a starting point to give you the inspiration you need to package up your own story.

To save you time, we rounded up the 7 presentation templates that every sales manager can benefit from having in their back pocket. 

Sales strategy

A sales strategy helps sales teams achieve their sales goals and close more deals. Beautiful.ai’s sales strategy template enables managers and sales reps to prioritize and engage with potential customers, while developing different selling models to reach prospective clients. 

Our customizable template has everything you need for a sales strategy like key performance indicators (KPIs), sales process, and product overview. A thoughtful sales strategy presentation can help teams understand things like target market, response time between inbound leads and first sales touch-point, and how to properly demo the product.  

Our sales strategy template can also help you identify objectives and provide guidance to your sales team, create product positioning guidelines, and share sales pipelines and wins with the team and other stakeholders.

area sales manager presentation

Key account management

Not all of your clients provide the same value to your business. Your key accounts should have a low cost-to-revenue ratio with opportunity to grow in the future. A key account management (KAM) presentation helps teams identify their key accounts and nurture those relationships to their full potential. A successful KAM presentation can help teams define their target accounts, and outline your objectives, for a more favorable outcome. 

Our KAM template can also help you focus sales efforts more effectively, build better relationships with high-profile clients or customers, or optimize sales team results and increase revenue growth for the business.

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Sales go to market

A sales go to market plan helps sales teams identify market size, define a value proposition, and achieve their sales goals with better product positioning and messaging. Sales leaders can set their teams up for success with Beautiful.ai’s sales go to market presentation template with things like market size and trends, KPIs, and an actionable plan. A thoughtful sales go to market presentation can help teams understand buyer personas and how to position their product or offering when talking to prospective customers.  

Our sales go to market template can also help you identify your sales go to market plan and provide guidance to your sales team, evaluate target market and market trends, or share financial projections with upper-management and other stakeholders.

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Case studies address consumer challenges and highlight the solutions your service or product can deliver. This kind of presentation helps instill confidence in your brand and convert prospective clients to paying customers. Include your company background, past customers, a product demonstration or video, and outline how you can provide each client with positive results. A quality case study presentation illustrates real-world success using data. Our case study template will help you keep your clients engaged while you show them potential business solutions in a polished and professional presentation.

Our case study presentation template can be used as an effective way to showcase your success stories, convert prospective clients, and up-sell current clients.

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Sales proposal

Sale proposals are used to demonstrate how your business, brand, service or product will positively influence a buyer, partner company, or investor. For a sales proposal to be successful it must include a straightforward message, be visually impactful, and show specific stats or data that reference your company’s strengths.

A sales proposal template streamlines the creation process for your proposal slideshow. Rather than limiting yourself to a series of blank slides and adding copy and images as you go, sales proposal templates provide all the basic placement and design for you to fill with customized content.

A sales proposal template can be used for responding to requests for proposals (RFPs), communicating ROI to sales prospects, and pitching sales ideas, concepts, or strategies. 

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Sales projection

A sales projection is the amount of revenue your business expects to earn in the future. Also called a sales forecast or a business forecast, a sales projection gives you insight into the short-term and long-term health of the company. A set of sales projection slides is essential for sharing the results of your calculations companywide. 

Use the sales projection presentation template to analyze the health of the company, compare projections to past sales numbers, or inform company operations.

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Team stand-up

Make your daily sales meetings more effective by starting with a template that lets teammates easily track what's going on and how to best optimize processes. Our team stand up template is a pre-built, customizable presentation optimized for team meetings and collaboration. Your sales team meeting will run smoothly with an agenda slide, talking points slide, deliverables update slide and more to keep everyone organized and focused.

Use the team stand up template to keep team members on the same page about pending deals, get executives up to speed on recent sales’ numbers, and ensure everyone is on track toward larger goals or quotas. 

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Jordan Turner

Jordan is a Bay Area writer, social media manager, and content strategist.

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Sales presentations: templates, examples and ideas on how to present like a pro

Sales Presentation

A good sales presentation is more than a simple pitch, a demo or a list of facts and figures. Done well, at the right time in your sales process , it’s a tool for getting your prospects’ attention, drumming up excitement and moving prospects toward a buying decision.

In this guide, you’ll learn how to use the power of storytelling to drive decision-making and close more deals. We’ll also cover the fundamental elements of an effective sales presentation strategy, what to include in your sales decks and practical ideas on how to deliver them.

What is a sales presentation?

A sales presentation is a live meeting where your team showcases your product or service and why it’s the best option for your prospect.

Although the terminology differs from company to company, a sales presentation is not always the same as a sales pitch.

A sales pitch is what your sales professionals do all day long, on the phone, over Zoom or in person with clients.

A sales presentation (although it’s still a sales pitch) is a point-in-time event that usually happens when your sales team is trying to close a more lucrative deal. It’s not a simple phone call, as it often involves a meeting and a demo.

Because you’re likely presenting to a group of senior decision-makers and executives, sales presentations require ample prep time and coordination across multiple team members.

How (and why) to use storytelling in your sales presentation

Use stories in your presentations to help people remember and relate to your brand.

Statistics, facts and figures can help when you’re trying to persuade a prospect to become a customer, but they’re more impactful if you can frame them with a memorable story.

For example, tell a story about a customer who faced the same challenges as your prospect and supplement it with powerful data, they are more likely to listen and want to know more.

Human beings have a deep relationship with storytelling. Stories move, teach and, in a sales context, persuade audiences.

Chip Heath, a Stanford professor and the co-author of Made to Stick , demonstrates the importance of storytelling by doing an exercise with his students. He divides them into groups and asks them to deliver a one-minute persuasive pitch based on data he’s just shown them.

After the pitches are delivered, he asks the class to jot down everything they remember about them. Although most students use stats rather than stories, 63% remember the stories, while only 5% remember an individual data point .

The stickiness of stories makes them a useful tool for developing a sales presentation outline. They help prospects understand and remember the key points of the presentation and your product.

Thomas Dredge Sales Manager, Particular Audience

Start with a problem (and a deadline)

Your presentation is about the solution you’re offering your prospects, but it shouldn’t start with that solution.

Instead, lead with the problem your solution was designed to solve.

“ Value selling is key,” says Bradley Davies, business development at Cognism . “It is important to understand your buyer and tailor their journey to what you can do for them.

“First, you need to understand what is motivating them to have a discussion, which allows you to identify their pains and present how your offering solves their pains. Everything presented to a prospect should be based on the value for them specifically.”

You might choose to tell a story that positions your product as the hero, helping the customer vanquish a villain: their pain point.

Your story should be tailored to the pain points of the prospects in the room. For example, a change to their business, industry or the technology they use.

“If an element of your offering is not relevant, then don't distract them from the important features. It will keep them engaged and help to build their user story,” adds Bradley.

Recommended reading

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Digging deep to determine customer pain points and make the sale

Create a sense of urgency around your product: It’s a solution to their problem, but if they don’t act now, they could miss an opportunity. Tell a story about what might happen if your prospect doesn’t change, framing the consequences of inaction.

Focus on outcomes

You’ve outlined the problem and, if you’re doing your job, your audience is nodding along. Now it’s time to start talking about the solution.

However, that doesn’t mean you should launch into the features and benefits of your product just yet.

Rather than presenting your product, a good sales presentation draws a picture of what life could look like for a customer once they start doing things differently. How will their workload or productivity improve? What will they be able to do with additional time and resources? How will they reduce spending and increase revenue?

From there, introduce your solution and the features that can make this brave new world possible. Do this in a few ways:

Position your features against the old way of doing things

Present those features as “superpowers” that will solve your prospect’s problems

Compare those features to competitors’ features

Quantify the value your features bring vs. the cost of doing nothing

Use a combination of some or all of the above

Creating a winning sales presentation slide deck

Most sales presentations include a slide deck to deliver facts, case studies and statistics that convey the value of your solution.

Create your sales pitch deck in an application like PowerPoint or Google slides to ensure your presentation is visible to everyone in the room (or in a virtual setting).

The best sales decks have a few key elements:

A great cover image or opening slide. Like the story you open your presentation with, your cover slide should grab your audience’s attention.

Data and key points . Charts, graphs, infographics, quotes and other information back up your presentation. Your slides should support your presentation by visualizing data, not repeating what you’re saying. You can get metrics from third-party sources or (if appropriate) from your own sales dashboard .

Testimonials and case studies from other customers. Quotes and success stories from or information about other customers, preferably in the same industry as your prospects, will act as social proof and go a long way to backing up your claims.

Competitive context. In all likelihood, your product isn’t the only one a potential customer is evaluating. Savvy sales professionals take the opportunity to proactively communicate how their product stacks up to their competitors’ and anticipate objections.

Customized content. While it might seem tempting to use the same content for every presentation, you should personalize your presentation for each meeting. You might want to use your prospect’s brand colors, find data specific to their market or industry, or reference an earlier exchange. You can find ready-to-use customizable sales decks through a graphic design app, such as Canva.

A glimpse into next steps. Give your prospects an understanding of what new customer onboarding looks like with a slide that includes a direct call to action offering next steps. For some companies, the training and customer support experience can be a value proposition in and of itself.

A note about text in your sales deck : Keep the slides simple and light on text. Your prospects don’t want to look at a wall of words to read. According to data from Venngage , 84% of presenters use visual data in their presentations – and for good reason: You don’t want to overwhelm your audience with text as they listen to you, look at your sales deck and watch the demo.

When you do include text, ensure you use a font (and font size) that can be easily read by everyone sitting in on your presentation.

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What else to bring to your sales presentation

Now that we’ve discussed the story elements of a sales presentation and your slide deck, what else should you bring to the meeting?

Most sales presentations are in-person affairs and include visual elements like a sales deck, handouts or even an in-person demonstration of the physical product. Here are a few things to think about including in your pitch.

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The product.

Nothing sells a product like seeing it in action.

Take Scrub Daddy, a sponge that changes shape depending on the heat of the water. When Aaron Krause, Scrub Daddy’s founder and inventor, presented the product on Shark Tank in 2012 , he demonstrated the sponge cleaning dirty kitchenware and greasy countertops. He also used bowls of water and two 10-pound weights to show the sponge’s amazing morphic abilities.

The tactic paid off: Scrub Daddy partnered with Lori Greiner for $200,000, in return for 20% equity in the business and is now considered one of Shark Tank’s most successful products.

Not all products are easy to demo, so you may have to improvise.

With a physical product, think of the perfect environment for a demo. What would show the product at its best?

With a digital product, make sure you have the technology on hand to show what your product can do (and check beforehand that the tech works). If it’s a mobile app, have your prospects download it. If it’s a platform, consider producing recorded or interactive product demos that can be embedded in your sales presentation.

For items that are too big to be brought in or which are location-specific, you may have to rely on a video as part of the presentation.

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7 steps to putting together a brilliant sales demo

Leave behinds.

Depending on the nature of your solution, you may want to have materials you can leave with the prospects in the room.

This can be as simple as contact information or sales literature you pass out at the end of the presentation. It can also be something that’s part of the presentation, like a QR code that allows them to download the demo on their phones. Whatever format you choose, make sure the material is concise and to the point.

Tailoring your sales presentation to speak to your audience

Once you develop a strong sales deck template, it’s tempting to use it over and over with your target audience. Remember, personalization is essential in sales.

During lead generation , prospecting and sales calls, you know that prospects are more interested in buying if your pitches are tailored to them. It’s the same with your sales presentations, especially if you have an unusual prospect.

Let’s say your product is a CRM that’s normally used by sales organizations, but a human resources department is interested in using it to create a recruiting pipeline.

You wouldn’t use a sales deck with sales-related examples to sell it during the presentation.

Instead, you’d research talent acquisition challenges, ask your product department to create a template or a demo aimed at recruiting and build your sales deck accordingly.

Different industries have unique challenges and opportunities. It’s your responsibility to tailor your value proposition and key bullet points accordingly.

“To craft the perfect sales presentation pitch,” advises Danny Hayward, Sales Manager at Unruly , “ensure you take care of these three things:

Ask the right questions beforehand to understand the needs of the client, especially their flaws

Learn your product inside and out

Rehearse, rehearse and rehearse again

Danny Hayward Sales Manager, Unruly

How to nail your sales presentation delivery

Here are a few tried and true sales presentation techniques to make sure you close the deal.

Whether you’re presenting solo or as part of a team, it’s important to plan in advance. Follow these sales presentation tips for preparation.

Practice, practice, practice . You’ll need to get the timing right, especially if your presentation has a lot of moving parts. Go through it to make sure your timing works, so that you can nail the meeting itself.

Make sure everything works . You don’t want to go into a meeting with a faulty PowerPoint presentation or a broken sample – or find out there is no whiteboard when one is integral to your demonstration. Do your best to make sure everything goes to plan.

Decide on everyone’s roles . This one is just for those presenting as a team. Will different sales reps speak through each section? Will one rep talk while the others handle the sales deck and demo? Decide who will do and say what ahead of time.

Know your attendees. Make sure you know who from the prospect company will be in the meeting, their titles and the roles they each play in the buying process. Conducting light social media research can also clue you into attendees’ past experiences or alma maters (information that can fuel pre-presentation small talk and forge closer connections with your audience).

Practice confident body language

Presentations usually happen in person, which is why you need to practice strong body language. You want to look relaxed and confident (even if you’re shaking in your shoes).

Here are some ways you can improve your body language:

Eye contact . Make and maintain eye contact, even in virtual meetings. This shows people you’re interested in them and invested in what they have to say.

Stand up straight . Pull your shoulders back and straighten your spine; fixing your posture is an easy way to convey confidence. You’ll also feel better if you’re not hunched over.

Chin up. It’s hard when you’re in front of people, but don’t look at the floor or your shoes. Face straight ahead and make eye contact (or look at the back wall rather than the floor.)

Have a firm handshake. Some people judge others by their handshakes. Offer a firm handshake to make a good first impression.

Engage your audience

Presentations can span 30 to 60 minutes or more, so you need to be able to hold your prospects’ attention. There are a number of ways to keep everyone interested:

1. Understand your audience’s attention span

The beginning and the end of your presentation are the most memorable, so that’s where you want to use your strongest material.

Rather than leading with your product’s features, use the first few minutes of a presentation to briefly introduce yourself, and share the compelling story we mentioned earlier. If your demo itself is compelling, lead with that.

Then talk about product features and pricing. Your prospects might have already researched it or can look it up afterward, so it’s fine that it’s occupying real estate in the middle of the presentation.

Lastly, finish strong. Return to your story, sharing how your product solved an important problem. Close with confidence, and open the floor for questions.

2. Be funny

Humor can be tricky, so if you’re not comfortable making jokes, don’t force it. If, however, humor is part of your brand voice and you think it will be well-received by your audience, go for it. Humor can be a good way to connect with prospects, make your presentation memorable and relax everyone in the room.

3. Use a little showmanship

The best thing about a sales presentation is that it lets you show off your product. Unlike a pitch, a presentation lets you pull out the stops, make a splash and showcase your solution.

Use this to your advantage and be as memorable as you possibly can.

Sophie Cameron Business Development Representative, CAKE

What to do after the sales presentation to close the deal

The sales cycle isn’t over when the sales presentation ends. Here are some tips on how to wrap up loose ends and close the deal.

Take questions

Encourage questions to show prospects you care about their experience.

Sometimes prospects may want a question answered right in the middle of a presentation. Interactivity is a great sign of engagement. If that happens, stop the presentation and take their questions head-on to show you’re listening and validate their thoughts.

Other times they may sit silently waiting for you to give them all the information they need.

In either case, proactively ask for questions once you’ve ended your presentation. Encourage them to share their concerns. This is a consultative selling approach that works to build a relationship with your prospects.

By the end of your sales pitch, your prospect should be ready to come along with you and start your business relationship.

Outline the next steps of the process. The first could be offering a trial of your product, scheduling a follow-up meeting or sending over a proposal.

Whatever the steps, make sure they’re clearly defined. If you don’t hear from the prospect soon after the proposal, check back in with a follow-up email or call.

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Great sales presentation examples (and why they worked)

Here are some sales pitch examples you can use to inform your next sales presentation; these examples range from great sales decks to presentations and we’ll explain why they worked so well.

The successful demo

Stephen Conway of vegan chocolate brand Pure Heavenly opened his elevator pitch on the UK’s Dragons’ Den in 2019 by handing out samples of his chocolate. The product, paired with Stephen’s story about wanting to create an allergen-free treat that his young daughters could enjoy, led to three offers.

Why it worked: Conway knew the strength of his product and packaged it in a personal story, betting (correctly) that it would sell itself.

The data-driven presentation

Lunchbox is a restaurant technology company that specializes in online ordering, customer loyalty and guest engagement software. The sales deck the company used to raise its $50 million Series B in 2022 relied on bold visuals and graphs to illustrate its market opportunity, ARR history and competitive differentiators.

Lunchbox

Why it worked: The deck tells two stories, one about the company itself and another about the way consumer dining habits have changed in the wake of COVID-19. Lunchbox used data to show how it met the industry’s new pain points for both itself and other companies.

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The presenters with overwhelming confidence

When Brian and Michael Speciale went on Shark Tank in 2017 to pitch their product, The Original Comfy, they had very little – no numbers or inventory, just a prototype of a big fleece blanket/hoodie and video of that hoodie being worn everywhere from the couch to the beach. What they did have was a good product and confidence in that product. Their presentation earned them an offer of $50,000 for 30% from Barbara Corcoran.

Why it worked: Corcoran says she bought in because the Speciale brothers had a good idea, the guts to present it and knew they had to strike while the iron was hot. While you probably should be more prepared for your own sales presentation, the Original Comfy story shows just how important confidence is in a sales presentation.

Begin your sales presentation by capturing your audience’s attention and establishing a solid foundation for the rest of your presentation. Here are some steps to consider:

Greet and introduce yourself

Establish rapport

State the purpose and agenda

Address the pain points

Present a compelling hook

Outline the benefits

Establish credibility

Set expectations

Remember to maintain a confident and enthusiastic demeanor throughout your presentation.

The ideal length of a sales presentation can vary depending on factors such as the complexity of the product or service, the audience’s attention span and the context in which the presentation is being delivered. However, keeping a sales presentation concise, focused and within the timeframe is generally recommended.

The conclusion of a sales presentation is a significant opportunity to leave a lasting impression and inspire action from your audience. Here are a few steps you should take to end your presentation effectively.

Include a call to action

Summarize key points

Showcase success stories

Open the floor to questions

Offer additional resources

Here’s an example of how to end your presentation:

“To quickly recap, we’ve covered these key points today: [Summarize the main features and benefits briefly].

“Now, let’s revisit our success stories. Our clients, like [Client A] and [Client B], achieved [mention their specific results]. These successes demonstrate how our product/service can deliver tangible benefits for your business.

“I’d be happy to address any questions or concerns you may have. Please feel free to ask about anything related to our offering, implementation process or pricing.

“Before we finish, I’d like to encourage you to take the next step. Schedule a demo, request a trial or start a conversation with our team. Don’t miss the opportunity to experience the advantages firsthand.

“Lastly, we have additional resources available, such as case studies and whitepapers, to provide you with more insights. Feel free to reach out to our team for any further assistance.

“Thank you all for your time and consideration today.”

Final thoughts

It can be tempting to play it safe with a sales presentation by keeping it to a sales deck and a speech – but a sales presentation should be a show-stopper.

The best sales presentation tells your customer’s story, validates with data, offers a demo and more. It’s a major undertaking that shows the strength of your product. Done well, it keeps your prospects engaged and will make them want to do business with you.

Show customers how your product can push their business forward (or better yet, how your product can make them the superhero) and you’ll have a winning sales presentation that sparks your customer’s interest and drives revenue.

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10+ Sales PowerPoint Presentation Examples To Get Inspired!

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One of the biggest challenges B2B sales and marketing teams face is creating sales presentations that impress potential customers and lead to conversions.

So, what does an excellent sales presentation look like? Today, we'll explore some of the best examples to help you craft your own outstanding presentation. And that’s not all, we’ve interviewed our head of sales, Robert Juul Glaesel , to provide you with the BEST insights to unlock success. So…let's dive in!

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We’ll be covering the following topics

What is a sales presentation?

Sales presentation vs. sales deck vs. pitch deck.

  • Sales Presentation PPT Examples - and why they were successful

Sales Powerpoint Presentation Templates

Sales presentation video examples, get ready to create the best sales presentation: tips from our sales expert, unlock success: expert support for your sales presentation design.

Let’s start from the top! - Or, as always, you can skip to your preferred section.

A sales presentation is a crucial part of the sales process. It refers to a meeting where a sales team showcases their product or service , persuading potential customers to purchase.

This meeting typically takes place after initial contact with the prospects , either through marketing efforts, cold calls, or expressions of interest from potential customers themselves.

In this meeting, the sales team usually provides a comprehensive overview of the product or service. They address key points such as:

  • What is the product or service?
  • How is it used?
  • What distinctive features does it have?
  • What problem does it solve?
  • Why is this their best option?
→ Free Download: 10+ Sales PowerPoint presentation template [Access Now]

The sales presentation and sales deck are pretty similar. On one hand, a sales presentation is designed to persuade potential customers about the value of your product or service. It typically includes detailed information about your product, its features, benefits, pricing, case studies, testimonials, and more.

On the other hand, a sales deck is essentially a condensed version of a sales presentation . It is usually concise and only includes key highlights.

In contrast, a pitch deck is a presentation created for investors to secure funding. It generally contains information about the company's vision, the problem it aims to solve, market opportunities, business model, and financial projections.

Sales Presentation PPT Examples: and why they were successful

Below are several sales presentation examples you can use as inspiration to create your own. Let’s look at each of them and see exactly why they were successful.

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Spendesk is a powerful spend management platform designed to help users save time and money by offering a clear view of their company expenses. Their sales presentation is the definition of a successful sales presentation: it is incredibly clear and straightforward . It clearly defines the problem it solves and introduces you to the solution, highlighting how it stands out from the competition.

As you’ll see, this presentation is not overloaded with text - it's simple and easily shows you how the product works. And most importantly, it’s branded! Which is key for brand positioning and visual consistency .

To check it out, click here .

Reddit Advertisement Sales Presentation

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Reddit's sales presentation is definitely one of a kind. By incorporating memes and other pop-culture images throughout their deck, they engage the audience and stay true to their brand identity . This approach not only resonates with the Reddit community but also sets them apart from mundane sales pitches.

The presentation not only provides valuable data and showcases the effectiveness of its product but also does so effortlessly, proving that a presentation does not have to be overly serious to be effective.

Click here to explore Reddit's engaging sales presentation.

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Zuora, a SaaS platform for subscription billing, takes a compelling approach in its sales presentation. It starts by highlighting the industry's changing landscape , effectively showing the importance of adapting to these changes.

But Zuora doesn't stop there. Throughout their presentation, they also showcase what their platform can do for the audience and provide social proof to back it up . This includes quotes from CEOs and other business executives who have successfully used their platform to improve their subscription billing process.

See for yourself and check out one of the best sales deck examples here .

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Drift, a web-based live-chat tool for sales and marketing, takes a unique approach to its sales presentation. They begin by highlighting a common problem that many businesses face : how traditional communication methods, such as email, calls, and forms, are insufficient.

The presentation then goes on to showcase how Drift can provide a solution to this problem. They demonstrate how their live chat tool offers a more personalized approach to communication that can lead to impactful results.

Check out Drift's impressive sales presentation here .

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Salesforce, an integrated Customer Relationship Management (CRM) platform, provides a valuable lesson about creating sales presentations that convert . They start by explaining how the industry has undeniable changes and how we need to adapt to keep our businesses successful.

But they don't stop there. They continue showing us what things can look like, in other words, "the promised land," and how their product can change everything about how companies do things. And obviously, they finish with the greatest success stories from CEOs and clothes executives.

Click here to get inspired by the Salesforce presentation.

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Snapchat Advertising

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Snapchat Advertising's sales presentation stands out not only for its visually appealing design but also for its unique features. The presentation begins by emphasizing the vast reach of its platform and key age demographics, providing valuable insights for those looking to make the most of their marketing campaign .

In addition, Snapchat Advertising effectively compares itself to the competition, showcasing its unique features and advantages. And, of course, the presentation is visually branded with the company's iconic ghost character , making it instantly recognizable.

Check out their captivating sales presentation here .

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Klima’s sales presentation is a special one. This climate change app’s presentation makes sure we know they are a company that focuses on “what truly matters.” It presents itself as a business with real, global impact.

And that’s not all. One standout feature of Klima's sales presentation is its visually appealing design. The slides effectively showcase the app's interface and demonstrate its key features. This visual representation really helps prospects consider getting an employee benefit with purpose .

Click here to get inspired by one of the greatest b2b sales deck examples.

Are you ready to create the best Sales PowerPoint presentation? We’ve got great news for you! Discover our sales presentation templates that you can download for exactly $0 .

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Any of these templates could be a GREAT starting point for your next sales presentation . And what’s best…they are completely free for you to download at our Templates platform ! You’ll find not only these ones but also hundreds of other PowerPoint templates, for ANY industry, completely at your disposal.

Sales presentations can take various forms, including videos. Video presentations can effectively engage and captivate the audience by combining visual content, audio narration, and sometimes animations or graphics. Here are a few examples of sales presentations that are delivered in video format:

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Medallia's video presentation showcases the effectiveness of using video to clearly represent their platform. The video highlights the platform's features, demonstrating how it can be a powerful tool for businesses.

By utilizing video, Medallia effectively shows viewers what the platform looks like and what they can expect to access and analyze in terms of data. The detailed exploration of each feature gives potential clients a comprehensive understanding of the platform's capabilities and how it can benefit their business.

Click here to check it out.

area sales manager presentation

Moodcaster, a digital casting platform, starts with the main problem: how time-consuming castings can be and how tedious auditions are . It then shows you how they can be a great solution and how the platform works.

This video presentation truly shows what the client can expect when using the platform , by showing the process step-by-step. And if they are not convinced yet, it ends up listing all the fantastic features it has one by one, leaving the best impression.

Click here to view Moodcaster’s incredible video sales presentation.

area sales manager presentation

Viable, the pioneering experience analysis platform, doesn't just identify the problem you're facing; it swiftly transitions to showcasing how they can provide the solution . They offer a real-time demonstration of how their platform works, providing concrete insights into how it can improve your business.

Finally, they conclude by highlighting all the advantages, features, and versatile applications that can benefit your specific needs.

Click here to take a look at Viable’s video sales presentation.

We know that creating the best sales presentation is key for your business. So, in order to provide valuable insights, we consulted Robert Juul Glaesel , head of sales at 24 Slides, who understands the importance of a good presentation for your business.

Let’s take a look at some insights from our head of sales:

Insight #1: Take elements out instead of adding elements in

Remember that quality is always more important than quantity . So, keep in mind not to overload your presentation with excessive text, because your audience’s attention will go directly there, instead of your speech. In Robert’s words:

“If you incorporate too many elements, it results in clutter, obscuring the main message and making it more challenging for the presenter to effectively convey their message.”

Insight #2: Don’t rely on your slides

We know this might sound counterintuitive, given that all this article is about creating your presentation, but remember that the presentation and the story are yours . As Robert says:

“Make sure that your presentation supports your story, it shouldn't tell your story. You, as the presenter, are the storyteller. Therefore, presentations should emphasize key points.”

Bonus insight #3: Brand your sales presentation !

This is one of your most crucial presentations; it should reflect who you are . There should be consistency between what they see on your website, social media, etc., and what they will see in this presentation. So, it is extremely important that you show that you care about your image and pay close attention to detail.

Creating a sales presentation is an incredibly important task, so it's best to leave it to the experts. Here at 24Slides , we can assist you in creating an amazing sales presentation that perfectly aligns with your brand. All you need to do is share the content you want to include and your brand guidelines. In less than 48 hours, you'll have your presentation ready for sales!

area sales manager presentation

Want to learn more? Check out these articles!

  • The Best Sales Presentation Services for Winning Sales Decks
  • How to Create the Perfect B2B Sales Presentation
  • Learn How to Start an Effective Sales Presentation
  • Top 20 Free Templates for Corporate and Business Presentations
  • +20 Self Introduction PowerPoint Templates: Download for free!

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10 Best Sales Presentations To Inspire Your Sales Deck [+ 5 Tips]

Meredith Hart

Published: August 17, 2022

While many salespeople focus on making their sales decks flashy, fun, and exciting, they do little to ensure that their presentations address the prospect's top concerns and offer an irresistible solution.

sales rep uses sales deck during presentation with prospects

As a result, many presentations are met with wishy-washy responses that drag along the sales process and waste valuable time.

Download Now: How to Perfect Your Sales Pitch

What does a great sales deck look like? We'll take a look at some of the best, and provide tips for creating your own stellar sales deck and presentation.

What is a sales deck?

A sales deck is a slide presentation (e.g., PowerPoint, Keynote, etc.) used to supplement a sales pitch. The sales pitch, given by a salesperson to a prospect, often includes an overview of the product or service, offers a value proposition and solution for the prospect, and includes examples of success stories from other clients.

The primary purpose of a sales deck and presentation is to introduce a solution (ie, your pitch ) that ultimately leads the prospect to purchase from your company.

If you've done everything right during the discovery process — digging deep into your prospect's challenges and understanding exactly what they need — only to get a noncommittal response, then your presentation needs some major adjusting.

area sales manager presentation

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Sales Deck vs Pitch Deck

A sales deck is a pitch meant to convince a prospect to make a purchase by showcasing your product features, benefits, and value proposition.

A pitch deck , on the other hand, is usually created for investors who want to learn more about your company, vision, products, financials, and target audience. Think of the pitch deck more like a synthesized version of your business plan.

Ready to see some sales deck examples? Here are a few of the best, in no particular order.

Sales Deck Examples

  • UpstartWorks
  • Attention Media
  • Leadgeeks.io

1. Leadnomics Sales Deck by Katya Kovalenko

sales deck examples: leadnomics

Leadnomics has done something few companies successfully do in presentations: Showcase their brand identity.

The internet marketing agency hired a designer to create a sales deck that reflected their sleek, techie brand.

So while prospects learn about Leadnomics and what it offers, they can also get a peek into what it represents as a brand.

2. UpstartWorks Sales Deck by BrightCarbon

This slide deck for UpstartWorks starts with an image of the road to success, followed by a value proposition and a list of benefits buyers can enjoy from working with the company. They provide an overview of what they deliver to customers, who their clients are, and the results their customer base has seen.

The sales deck touches on all the key points a sales presentation should cover. And when it includes graphics and logos, they are clearly organized and not cluttered.

3. QS Sales Deck by BrightCarbon

QS , a platform that ranks colleges and universities, effectively uses icons and visuals throughout its sales deck to communicate its messages. At just a few slides, this is one of the shortest sales decks featured on this list.

If you’re going to make your sales deck short, make sure the information you include gets straight to the point, and be sure to front-load the most important information.

In terms of content, QS showcases its features, value proposition, and client impact.

4. Attention Media Sales Deck by Slides

Attention Media , a B2B creative agency, hired a presentation design agency to create a sales deck that features statistics and reasons businesses should work with them.

Key figures and messages are either in a bold, large, or bright font to make them stand out from the rest of the text.

While their slide deck is on the shorter side (the typical presentation is around 10 to 15 slides ), they include intriguing visuals and statistics that grab attention and keep viewers interested.

5. Freshworks Sales Deck by BrightCarbon

Freshworks is a B2B software platform that promises an all-in-one package for businesses. Its sales deck emphasizes simple text and organization. The problem and solution are introduced using graphics, which makes the text easier for readers to prioritize.

They include a dedicated slide to their mobile app, one of the product’s key differentiators and most salient benefits. The following slides provide a step-by-step walkthrough of how customers are onboarded and what they can expect on a regular basis.

Since the slides aren’t text-heavy, the salesperson can easily elaborate and answer any questions the prospect might have.

6. Soraa Sales Deck by BrightCarbon

Soraa , a lighting company, starts its sales deck with a visually appealing table of contents that contains three items: “Quality of light,” “Simply perfect light,” and “Why Soraa?”

The brand then dives into what its prospects care about most: How the light will look in their spaces and how they can apply Soraa’s offerings to their specific use case. It sprinkles in the benefits of using Soraaa as a lighting supplier. And it does this all while maintaining its strong branding.

7. Planetly Sales Deck by OCHI Design

The first thing Planetly does in its sales presentation is present an eye-catching statistic about customers wanting more eco-friendly brands. Then, they present the reasons behind that data.

The deck doesn't overwhelm prospects with too much text, opting for more graphics and visuals instead. It introduces a hard-hitting stat about the problem their prospect is facing, engages them by asking a question, and provides a solution to the issue.

The slide deck continues to outline specific product details and what sets the solution apart from others, ultimately leading to a slide that represents the expected outcome for the prospect.

8. MEOM Sales Deck by Katya Kovalenko

What you’ll first notice when scrolling through MEOM's sales deck is that it’s straightforward and easy to scan.

The brand kept it simple with their deck, making it easier for consumers to take in the information. Too often, companies overload their decks with information, and by the end of the presentation, consumers can’t remember anything.

On every slide, MEOM has one main message with supporting information in smaller font. In addition, the brand incorporates a detailed look at one of its staff members — a powerful tool when trying to attract consumers.

9. Leadgeeks.io Sales Deck by Paweł Mikołajek

Sometimes, the best way to explain a concept is through a series of process maps and timelines. In this sales deck, Leadgeeks.io takes this approach to explain its product process and onboarding process.

This method helps consumers visualize how this software will help them reach their goals and how they can adopt it at their business.

10. Accern Sales Deck by Katya Kovalenko

Similar to Leadnomics, software company Accern puts its branding at the forefront of the sales deck.

In addition to the use of design to make the sales deck stand out, Accern also highlights customer case studies in its deck, another form of social proof that shows the success other customers have found with this tool.

Each of these presentations provides a general overview of the products, problems, and solutions, and they can easily be tailored and customized to each prospective company. A custom presentation not only piques the prospect's interest but also increases the likelihood that they'll buy from you.

Curious as to how you can word your presentation during your meeting with prospects? Below, we go over the best examples we’ve seen so far.

area sales manager presentation

Download Now: Free Elevator Pitch Templates

E-pitch templates to better sell your product, fund your business, or network.

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Example Sales Presentation

While there are plenty of videos online on how to deliver a sales presentation, there aren’t quite as many live sales presentations to watch.

That’s because sales presentations are delivered in the privacy of a meeting between the sales rep and the prospect, and are often not recorded with the intention of sharing online.

As a sales rep, though, you have an excellent resource for inspiration: explainer videos. Companies publish explainer videos to pitch their products to qualified leads. (Sound familiar?) Use the below examples to hone your own pitch to buyers, and pay close attention to the structure of each video.

This explainer video for Leadjet starts with an urgent problem: Finding leads on LinkedIn and moving them to a CRM loses valuable time and minimizes lead opportunities. Leadjet then presents its product as the solution.

The video jumps into the benefits users can enjoy, such as synchronizing conversations over both your CRM and LinkedIn, keeping the lead status updated, and adding custom details. In this video, Leadjet follows the ideal sales presentation structure: problem, solution, and benefits.

2. Node Influencer App

The Node influencer app allows small business owners to connect with influencers on social media. It starts its video with a simple question: “Looking to promote your brand with social influencers?” The presentation effectively identifies and addresses the target market before pitching the product to viewers.

This presentation is more tutorial-based, making it ideal inspiration if you’re creating a sales deck for someone who’s closer to making a decision. People most often want to see actionable demos when they’re ready to choose a provider.

This explainer video from Upsend, a former customer service software, begins with a problem: Most customers want instant responses to their queries, but customer service systems can be expensive for new companies. Enter Upsend.

The presenter addresses the target market — startups and small businesses — while assuaging their concerns about budget. In addition, it covers the most important features of the platform and the end result for the user. If Upsend were still available, this would be a product a new business would immediately want to add to their tech stack.

4. Algoplanner

Within a few seconds of the start of this presentation, Algoplanner drives home the critical urgency of adopting a supply chain software. It uses a scary number to pull your attention, citing a possible “loss of millions of dollars” if you fail to adopt the right tool.

It then introduces its product with a breakdown of what the software can do for users. Plus, it provides powerful stats to back up its claims, including that users can reduce automation development costs by 80%. The call to action at the end is powerful and simple, telling viewers to schedule a demo.

Sales Deck Presentation Tips

Ready for your presentation? Sticking to these five simple sales presentation guidelines, recommended by Marc Wayshak , will help you blow your competition away while dramatically increasing your chances of closing the sale.

1. Lead with solutions.

Have you ever met with a prospect who was excited about your product or service – and used your presentation to keep on selling? This is called over-selling, and it's the leading cause of death for sales presentations.

When you start your presentation, first lead with solutions. Don't talk about the benefits of your product's features or tell the prospect how great your company is.

Simply dive into how you're going to solve the deepest frustration your prospect is facing right now.

2. Incorporate case studies.

Once you've addressed the specific solutions you can provide to the prospect, it's time to add some color to your presentation.

Turn your sales presentation into an engaging story by sharing case studies of similar prospects and the results they've achieved with your help.

This step is important for building trust and credibility with the prospect. At the same time, case studies bring your solutions to life in the real world, making your presentation more engaging.

3. Ask for feedback throughout.

Most presentations are a one-way monologue by the salesperson. This approach is boring – and it's certainly no way to connect with a prospect.

Instead, ask short questions throughout your presentation like "Does that make sense?" or "Can you see how this would work for you?" Asking for feedback periodically ensures your prospect stays on the same page.

4. Welcome interruptions.

If you want to close more sales, you have to care about what your prospect is thinking throughout your presentation.

Any interruption is the perfect opportunity to find out. Whenever a prospect interrupts you – either with a verbal remark or subtle shift in their facial expression or posture – stop immediately.

Acknowledge the interruption, and welcome the opportunity to explore it with the prospect. Never ignore signals just to stay on a roll and conclude your point. Invite prospects to ask their questions or share their concerns.

The opportunity to respond to those concerns is always more valuable than whatever you were about to say.

5. Wrap it up quickly.

Your presentation should be ASAP: as short as possible.

It's natural for salespeople to get excited about what they have to share, but this causes most of them to ramble on for far too long.

Prospects only care about themselves and their challenges. Present the information they'll be interested in and nothing more.

Practice your next sales presentation with a colleague or friend and ask for their honest feedback on its length.

Sales Deck Template

Ready to start creating your own sales deck? Get started with these free templates .

It includes ten Powerpoint templates, each with a different focus.

sales presentation template by HubSpot

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How to find a sales deck template.

Haven’t found what you’re looking for? Here are additional resources to find a sales deck.

This presentation platform allows you to pick from hundreds of templates and fully customize the template you choose. The best part? It’s free and offers premium packages for teams who want analytics, multiple users, and live video collaboration.

On this graphic design platform, you can search through countless presentation templates and customize them. Canva also offers extensive collaboration features, such as file sharing and commenting.

Get Inspired With These Sales Presentations

When delivering a sales presentation to a prospect, you can do so with the knowledge that thousands and millions of others have been in the same position as you. Luckily, we can see their work online to guide our sales deck creation process. Use these decks to structure your own, and you’ll be well on the road to closing more deals and exceeding your quota.

Editor’s Note: This post was originally published in April 2019 and has been updated for comprehensiveness.

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Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

Home PowerPoint Templates Data-Driven Charts Sales Manager PowerPoint Dashboard

Sales Manager PowerPoint Dashboard

The Sales Manager PowerPoint Dashboard is a data driven PowerPoint template comprise of progress reporting diagrams. A Dashboard is a visual display of the most critical interrelated indicators to achieve versus one or more goals; which fits completely in a single view screen to understand the complexity. The PowerPoint Slide aids in demonstration of these innovative and useful panels including sales KPI (key performance indicator)  reporting and status with the help of charts and visual diagrams. This reporting tool transforms data into acumen. The sales dashboards give real time visibility to forecast where fast planning and decision making is involved.

The businesses have adopted KPI’s dashboards as a tool for effective and efficient reporting . In today’s competitive market place, managers are required to analyze sales matrices, performances, product without going through pile of paperwork. Many project management and enterprise solutions have shifted their research to visually interactive dashboard reporting system which streamlines data. This tool helps managers to overview operations or dig deeper into one sale process. However, the sales dashboard assists in overall sales reporting and multiple departmental statistics in a fraction of time. It also helps motivate staff, gives them a competitive boost and opens opportunities.

The primary features of Sales KPI Dashboards are as follow:

  • Track sales
  • Identify problematic areas – weak links
  • Geographical statics of sales
  • Filters and data sorting options

The Sales Manager PowerPoint Dashboard is a data driven diagram template where users can drive data values from excel. Good visuals are important, this presentation includes PowerPoint charts such as box & whisker for revenue, doughnut for multiple status reports, bar chart to display cashflow. All of them arranged in a professional looking layout. The template also gives dashboard options like executive summary, contrasts, prospects/leads, details of cost and revenue. The multi-optional business dashboard PowerPoint also has a collection of useful infographics for sales management presentation needs. The users can create more slides by copying these infographic icons and data-driven charts and represent more data values.

With the help of Sales Manager PowerPoint Dashboard , users can present various aspects of sales process and allow audience to plan best opportunities with forecasting tools and monitor current sales status. It is a useful presentation template for business and marketing professionals at managerial level to showcase sales data in meeting with board members.

You can include additional Dashboard Slides to your presentation through our Dashboard Templates gallery.

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Resource Management In Sales Targets Market Ppt PowerPoint Presentation Complete Deck With Slides

Resource Management In Sales Targets Market Ppt PowerPoint Presentation Complete Deck With Slides

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Tactical Role Management Sales Ppt PowerPoint Presentation Complete Deck With Slides

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Sales Competency Flowchart Service Management Ppt PowerPoint Presentation Complete Deck With Slides

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Sales Management Flowchart Implementation Plan Ppt PowerPoint Presentation Complete Deck With Slides

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Jigsaw Puzzle Infographic Sales Management Ppt PowerPoint Presentation Complete Deck

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Sales Implementation Management Objectives Ppt PowerPoint Presentation Complete Deck

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Deployment Flowchart Sales Customer Management Ppt PowerPoint Presentation Complete Deck

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Sales Funnel Management Ppt Presentation Portfolio

Sales Funnel Management Ppt Presentation Portfolio

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Sales Manager Portal Powerpoint Presentation Examples

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7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

  • Title slide: Company name, topic, tagline
  • The “Before” picture: No more than three slides with relevant statistics and graphics.
  • The “After” picture: How life looks with your product. Use happy faces.
  • Company introduction: Who you are and what you do (as it applies to them).
  • The “Bridge” slide: Short outcome statements with icons in circles.
  • Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
  • “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

the psychology behind a sales presentation

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

  • Before → Here’s your world…
  • After → Imagine what it would be like if…
  • Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

sales presentation

They then drive home the Before-After-Bridge Formula further with case studies:

sales presentation

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

sales presentation

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

sales presentation

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

  • This is about giving them the end picture, not making a sale
  • The end of the presentation doesn’t mean the end of the conversation
  • Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

sales presentation

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

sales presentation

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

sales presentation example

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

commonthread

Zuora tells a story by:

  • Laying out the reality (the “Before” part of the Before-After-Bridge formula).
  • Asking you a question that you want to answer (the “After”)
  • Giving you hints to help you connect the dots
  • Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

red

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

canvaimage

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

  • What are your ICP’s pain points?
  • What end picture resonates with them?
  • How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

sales presentation pitfalls

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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The 4 Roles of Area Sales Managers and How To Implement Them

The role of area sales managers more or less toes the line with their traditional counterparts; they are often the one person exerting the greatest influence over sales revenue and productivity, commanding a great deal of respect throughout their respective organization.

The biggest difference between an “area sales manager” and a “sales manager” is the  responsibility for a specific sales territory , region or “area,” hence the title.  

Yet despite this difference, the role of area sales managers can be built around the same 4 key principles, with a slight twist:

  • Implementing a successful field sales process
  • Sales force enablement
  • Sales reporting
  • Field sales rep development

For those wanting to know how to be a better sales manager , this blog post will explore these 4 main roles and responsibilities of area sales managers , what the position entails, the common problems faced and how they can be overcome them through the implementation of sales processes, sales team enablement and technology.

Role of Area Sales Manager #1 – Implementing a Sales Process

It’s rare that field sales representatives are responsible for selling to one, single account. It’s far more likely they have a large database of leads, opportunities and clients they visit on a routine basis.

All these clients and prospects will be segmented by geography or what we commonly refer to as a sales territory . The field sales rep job is therefore to extract as much revenue from this given territory or area as possible.

However, as any field sales rep will tell you it’s almost impossible to fully serve the needs of every single opportunity within their territory as there simply isn’t enough time.

That’s where you step in.

Arguably the most important (and definitely the first) role of area sales managers is to implement a sales management process that guides their team’s decision on how to effectively manage this time and decide who to spend it with.

Or in other words, the identification and prioritization of your key prospects and clients.

How to implement an area sales management process

Effective area sales management is all about efficiency; getting your field teams spending the maximum amount of face-to-face time possible with qualified leads or customers.

That’s why I recommend following the following area sales management process I first came across in Jason Jordan’s Cracking the Sales Management Code ; a fantastic read if you get the chance.

He breaks it down into the following four phases:

a sales prcoess for area sales managers

Identify your customer

As we previously mentioned, the first part of the area sales management process is to identify your ideal customer .

This can be done buy borrowing a little activity more commonly practiced by marketing teams; building a buyer persona .

For those who haven’t come across the term before, a buyer persona is a fictional character who represents your company’s ideal customer .

The reason for creating your buyer persona is to make it 100% clear to the whole sales team who you’re selling to. This way your outreach is aligned not only with the marketing team, but across the sales team too.

Most buyer personas are built by profiling real customers or through extensive market research. A combination of the two usually yields the best results.

role of area sales manager to create a buyer persona

It’s important to note that you can have more than one buyer persona. Your product or service maybe a good fit for more than a single “group” of consumers, so you’ll need to create matching persona’s to help align your communication and selling approach.

Prioritize your consumers

Once you’ve identified your ideal customer its now the area manager’s responsibility to help your team prioritize who they spend their time with.

Without a clearly defined hierarchy everyone looks the same to your team. But, as we determined earlier they only have so many hours a day to call and get in front of customers, so we must make sure they use it wisely.

So how do we do that?

Prioritization should be determined by the specific objectives you set your team for that particular quarter.

For example, say you are in the medical device industry and have decided you want to target newly opened hospitals, as research from Q3 and Q4 from the previous year determined them to be more profitable.

You would therefore want your sales team spending more time targeting doctors and practitioners from newly opened hospitals in their territory over those that have been established for a long time.

Of course, if your objectives happen to change for the following quarter (maybe newly opened hospitals weren’t so profitable after all) then so should your group of priority customers.

Visit frequency

Area and regional sales managers must design and develop a customer visit frequency plan for their field reps to follow. It’s the tactical aspect of area sales management which determines how often a certain type of customer is to be visited by one of your team.

Using our previous example of newly opened hospitals, our call frequency plan might direct our field reps to make 70% of their quarterly visits to this priority customer type. The remaining 30% of visits are to be directed towards existing customers within their territory.

Again, if your objectives happen to change then your call frequency plan should mirror that adjustment.  

The fourth and final stage of the process is call execution.

This is essentially using the live, real-time data located in your CRM to ensure your plan is being executed upon.

An unguided, ill-disciplined sales force will only hit objectives by pure chance. Aligning your team to specific targets and enforcing a plan that guides them to them will transform your team into the fluid, flexible, almighty revenue-generating machine you always knew it always could be.

Role of Area Sales Manager #2 – Sales Enablement

Sales success is determined by the prompt execution of specific sales activities. These activities, however, are performed by individual people (your field sales reps) and their ability to perform their role has a large hand in the execution of their activities.

Therefore, the second key role of area sales managers is to invest in their field sales teams (we wrote a piece on some specific sales training ideas ) and improve their capabilities to execute their tasks, a process commonly referred to as sales enablement.

Sales enablement is often confused as simply the “skill” of a given sales team, but the truth is it incorporates much more than that.

It’s about the sales management system as a whole; the strategies regional sales managers put in play, the processes they implement, the training they provide and the technology given to help salespeople out on the road.

But, seeing as this post focuses specifically on the role and responsibilities of an area sales manager , I’m going to focus on the two factors I consider the most crucial: product training and mobile sales technology .

Product training

If you’re selling a product or service face-to-face in the field then its paramount the salespeople are well versed in its use. If not, they’ll be quickly found out by the buyer (which is embarrassing for them and even more so for the company they represent).

So to avoid that, area sales managers must make sure their team has the appropriate training and knowledge of the product or service they are selling.

I find monthly or bi-quarterly training sessions a good benchmark to aim for as, 1) I don’t need to unnecessarily call the entire field team back to HQ and 2) I still get a good look at exactly how they are approaching, pitching and selling our product to clients.

Alternatively you could join them out on a random call so as not to disrupt the rest of the team’s schedule. It’s your call, as both options are equally feasible.  

Also, if your typical sell requires outside or expert knowledge then it’s the area manager’s responsibility to make sure their team has access to engineers or specialists in that field. This coordination of internal and external resources is particularly necessary in complex sales cycles.

Mobile sales technology

Your second responsibility as an area sales manager is to provide the mobile sales technology needed to support your team with their daily sales activities.

This means giving them access to information such as previous sales visits; what was discussed, with who, the terms set and agreed upon next steps straight from their mobile devices.

role of area sales manager to equip team with mobile crm

Being fully prepared for a visit not only increases the rapport a rep is able to have with a customer but also avoids them coming across as disinterested or worse, unprofessional.

It’s also helpful they have access to any digital documentation they might need, such as product brochures, sales presentations, order forms and proposal templates. All this helps them work more efficiently and execute on their sales activities.

Role of Area Sales Manager #3 – Sales Reporting

The third key role of area sales managers is learning how to conduct efficient sales reporting.

An accurate, concise weekly sales report allows you to extract insights on your team’s current performance. These insights then guide your tactical decision-making process regarding the allocation of resources and sales pipeline management .

However, with that being said I want to show how to put a sales report together. From personal experience area sales managers tend to overload their reports with just about every data point they can get their hands on.

What they end up with are pages and pages of graphs, data charts and other kinds of fancy tables without any particular focus . It therefore makes extracting information efficiently for immediate insights a bit of a challenge.

avoiding too much data in sales reports is a key role of area sales manager

So to make sure you apply focus, ONLY include the data on the sales activities directly related to a specific sales process (see figure 1.1).

This way a sales reps performance is measured against efforts that directly affect your business objectives (and stops you including a ton of graphs that have nothing do with their performance).

Let’s use our medical devices example to highlight which activities could be included in your sales report.

a sales report graph showing the role of area sales manager and

As you can see, from this example there are a maximum of 6 (not 60) sales activities you could include in you weekly sales report that directly affect the performance of your quarterly objective – to increase revenue from new hospitals .

Keeping it tight and compact makes it a hell of a lot easier to digest, extract insight and make the best possible decisions regarding your team’s performance..

Role of Area Sales Manager #4 – Field Sales Representative Development

The fourth and final key role of area sales managers is the development of your sales team.  

Most business have finally come around to the fact that salespeople are not a disposable commodity to be discarded at will and have done away with the “revolving door policy”.

As we discussed earlier when looking at sales enablement, the activities that directly affect business objectives and results are all performed by people .

So their ability to perform their role suddenly becomes a key responsibility of area sales managers . The better trained they are and aligned to the processes of the overall sales team, the better they’ll perform.

Measuring and improving sales rep performance

This is where your accurate, concise sales manager reports come in handy.

If you’ve got your reporting aligned to your sales processes you should be able to find any weak spots or kinks in your team’s performance.

For example, say you set your reps a call frequency target of 10 new face to face visits with newly opened hospitals within their territory. Glancing through your report you notice that Steve (field rep) only made 3 last quarter.

So you call him to see what’s going on:

AREA SALES MANAGER : Hey Steve it’s me, how is everything going?

STEVE : Hey! Good thanks, how are things yourself?

AREA SALES MANAGER : Good thanks, listen the reason I’m calling is I’ve just gone through your latest weekly report and noticed you only recorded 3 face-to-face visits. Is there a reason why the numbers are a little low?

STEVE : To be honest I’ve found it difficult managing time between my established accounts and new business visits. After finishing my routine face-to-face calls there’s just been so little left to do anything else.

AREA SALES MANAGER : OK, now worries Steve. Let’s put some time in my calendar and see if there’s a way we can help you manage your time more efficiently.

STEVE : Will do, thanks.

As we’ve just seen from this quick call with Steve, the reason for his low call frequency numbers appears to be due to him spending too much time with his current accounts, and not enough time prospecting new hospitals.

Now clearly Steve can’t abandon these accounts (as they are paying customers) but perhaps he could reduce the time he spends with each one and in some cases, perhaps a phone call might suffice.

Whatever route you decide to go down to help Steve with his time management , there are several sales training topics you could explore to help him.

To conclude, the role of area sales managers is to extract the best performance from their regional sales teams as possible. To do this they must first set up a clear sales process aligned with the specific objectives for that quarter and, once that’s been established, they are then able to measure and improve their rep’s capabilities through enablement, coaching and the deployment of mobile sales technology.

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“New customer prospecting has increased between 25% and 30%”

Adolfo Masagué

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Sales Manager

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Download our Sales Manager PPT template to demonstrate the manager responsible for leading a team of sales representatives and overseeing daily operations in the sales department. HR managers can leverage this entirely editable set to represent the responsibilities of a sales manager in directing the distribution of goods in specific territories. Using these PowerPoint slides, you can also exhibit the role of sales managers in hiring, training, and motivating sales personnel.

This deck features stunning designs and subtle backgrounds to create remarkable presentations. The trendy layouts and informative content help viewers get a better perspective. So, download this incredible template now to convey your message smoothly!

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  • A circular diagram incorporated with appealing icons showcases the skills required to be a sales manager.
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  • The role has been highlighted through a well-designed illustration.

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  • • Spearheaded market expansion by acquiring 50+ new accounts resulting in a 25% increase in regional sales volume.
  • • Implemented a targeted CRM strategy, enhancing data quality and improving customer relationship management processes across the team.
  • • Negotiated and secured pricing agreements with key distributors, aligning with corporate policies and maintaining list price integrity.
  • • Developed and led a comprehensive sales training program, increasing product knowledge and facilitating a 15% improvement in sales efficacy.
  • • Conceived and executed special sales promotions for end users, which contributed to a 20% uptick in repeat customer transactions.
  • • Collaborated with business unit leadership to establish and execute sustainable business development strategies, leading to a 30% growth in annual revenue.
  • • Managed and nurtured relationships with 150+ existing accounts, securing an average annual retention rate of 95%.
  • • Delivered personalized technical and sales support, contributing to a customer satisfaction score increase of 10%.
  • • Analyzed and adapted pricing strategies to match market trends, facilitating a competitive edge in product offerings.
  • • Coordinated and presented at national meetings, enhancing brand visibility and generating a 15% growth in qualified leads.
  • • Played a key role in the OEM and dealer negotiations which expanded the dealer network by 20 dealers.
  • • Identified and converted 30 new potential leads into long-term clients with rigorous market analysis and outreach.
  • • Created and maintained extensive customer contact management system, driving client engagement and follow-ups.
  • • Handled complex customer complaints, coordinating with QA to provide swift resolutions and maintaining brand reputation.
  • • Supported a team of 10 sales representatives in achieving and exceeding their sales targets.

5 Area Sales Manager Resume Examples & Guide for 2024

As an area sales manager, your resume must showcase impressive revenue growth in your past roles. Highlight strategic sales initiatives you've successfully implemented in different territories. Demonstrate your leadership skills by detailing how you've built and managed high-performing sales teams. Ensure you include significant achievements, such as awards or recognitions, which underline your excellence in sales management.

All resume examples in this guide

area sales manager presentation

Traditional

area sales manager presentation

Resume Guide

Resume Format Tips

Resume Experience

Skills on Resume

Education & Certifications

Resume Summary Tips

Additional Resume Sections

Key Takeaways

Area Sales Manager resume example

One resume challenge you might face as an area sales manager is effectively showcasing your ability to lead a team while also driving sales in a wide geographical region. Our guide can help you overcome this by providing expert tips on how to highlight leadership skills and territory management accomplishments with precise, impactful language.

  • Format your area sales manager resume to ensure that it balances professionalism with creativity, and follows the best practices.
  • Match the area sales manager job requirements by including industry keywords on your resume.
  • Use various resume sections to showcase your skills and achievements to answer why you're the best candidate for the area sales manager role.

Take inspiration from leading area sales manager resume examples to learn how to tailor your experience.

  • Retail Assistant Store Manager Resume Example
  • Executive Sales Resume Example
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Is there a correct way to format your area sales manager resume?

This is a tricky question. While skimming over your resume, recruiters will be looking at your experience and the message your profile conveys. That's why your resume format needs to be clear and concise, serving to supplement and organize your experience. Professional best practices point that the best area sales manager resumes:

  • Follow the reverse chronological order, where the most recent experience items are presented first . This is to keep your expertise succinct and to show recruiters your career growth over the years;
  • Have a clearly defined header that includes all relevant contact information and a portfolio or a LinkedIn link. In some countries, it is acceptable to include a professional photo , so that your application is more memorable;
  • Feature the most important area sales manager resume sections towards the top, e.g. summary, skills, and experience. That way, recruiters can immediately find information that is relevant to the role;
  • Take up no more than two pages - and two pages are the exception for more experienced professionals. Keep your expertise to the point and use your area sales manager resume real estate wisely .
  • Selecting modern, yet simple fonts, e.g. Rubik, Lato, etc., would help your application stand out;
  • Many candidates stick with the tried-and-tested Arial or Times New Roman, but you'd want your area sales manager resume to be a bit more unique;
  • The ATS can read all serif and sans-serif fonts, so you should avoid fancy, formal script (or cursive) fonts.

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List your educational qualifications and certifications in reverse chronological order.

The five (plus) definite sections your resume for a area sales manager job should include are:

  • Header with your headline, contact details, and/or a preview of your work
  • Summary (or objective) to pinpoint how your success aligns with the role
  • Experience with bullets of your most relevant achievements in the field
  • Skills to integrate vital job requirements (both technical and personal)
  • Your further dedication to the field, showcased via relevant higher education and/or certifications

What recruiters want to see on your resume:

  • Proven track record of meeting and exceeding sales targets
  • Strong leadership skills and previous experience managing sales teams
  • Experience developing and implementing effective sales strategies
  • Deep understanding of the industry and market trends
  • Excellent communication and negotiation skills with the ability to build relationships with key clients

Five dos for building your area sales manager resume experience section

The best strategic approach to your area sales manager resume experience section is to support your particular responsibilities with actions and achievements.

For example, you could list:

  • Up to six responsibilities in your day-to-day work, supported by why they're important for your role, department, or organization;
  • Experience items that have helped you sustain and enhance your technical knowledge within the field, or, perhaps, have helped you grow as a professional;
  • Any metrics that pinpoint your success within your past roles;
  • How you've solved specific problems in your day-to-day work;
  • Strategies and solutions you've implemented for growth - and how that growth was measured.

The area sales manager resume experience is your best shot at making a good first impression on recruiters. That's why we've included some real-world professional examples to get you thinking about how you present your experience:

  • Led a team of 20 sales representatives to exceed sales targets by 35% in the 2020 fiscal year through strategic planning and hands-on coaching.
  • Developed and implemented a comprehensive training program that increased the sales team's product knowledge and efficiency by 50%.
  • Established and nurtured relationships with key clients, expanding the market share in the Northeast region by 25% within two years.
  • Increased annual revenue by 22% through effective territory management and leveraging data analytics to target high-opportunity areas.
  • Collaborated with marketing to co-develop targeted campaigns that resulted in a 45% increase in lead generation and a 30% increase in conversion rate.
  • Spearheaded the adoption of a new CRM system, enhancing sales process efficiency by 38%.
  • Responsible for managing and growing a $30 million sales territory, consistently achieving top 5% performance in the national rankings.
  • Initiated a cross-functional sales strategy with the customer service department, which improved customer retention rates by 27%.
  • Negotiated and closed deals with three of the top-tier accounts in the industry, adding an estimated $5 million in annual sales.
  • Identified and penetrated new market segments, increasing market share by 18% in a highly competitive Southern sales region.
  • Coordinated with R&D and product development teams to relay customer feedback, leading to the launch of two new product lines.
  • Led successful negotiations for a key contract with a major industry player, resulting in a 20% increase in annual sales volume.
  • Outperformed sales objectives by establishing an outstanding sales strategy that capitalized on industry trends and market dynamics.
  • Trained and developed a high-performing sales team that contributed to a 40% growth in sales in the Pacific Northwest region.
  • Managed product launch initiatives that achieved a 95% adoption rate within the first six months post-release.
  • Directed a comprehensive rebranding initiative that positioned the company for entry into a new market, resulting in a 20% increase in brand recognition.
  • Oversaw a successful sales force expansion project, recruiting and hiring 30 new sales team members and assimilating them into the company culture.
  • Implemented advanced sales analytics tools that provided deeper insights into customer behaviors and preferences, driving a 15% uplift in cross-sales.
  • Orchestrated a strategic shift to a consultative sales approach, resulting in a 32% improvement in long-term customer partnerships.
  • Executed a successful pilot program for a digital sales platform, which was later adopted across the company, improving operational efficiency by 25%.
  • Pioneered a new incentive program focused on sustainable sales practices that increased customer satisfaction scores by 20%.
  • Transitioned the sales team from traditional methods to a solution-based selling technique, lifting average deal size by 30%.
  • Implemented a strategic key account management program that led to the retention of all top-tier clients during a major industry downturn.
  • Collaborated with product teams to customize solutions for major clients, resulting in a 40% improvement in client satisfaction ratings.
  • Navigated a highly regulated sales environment to exceed sales goals by 20%, securing $15 million in new business contracts.
  • Initiated a digital transformation in the sales process, reducing the sales cycle time by 22% while maintaining high customer satisfaction levels.
  • Developed and executed a sales enablement strategy that armed the sales force with cutting-edge tools and best practices.
  • Revamped the regional sales strategy to focus on high-growth industries, outpacing the market growth rate by 15% annually.
  • Implemented a distributor optimization plan that expanded the company's reach and increased distributor sales by an average of 33%.
  • Launched a competitive analysis initiative that kept the company ahead of industry trends and contributed to a 10% year-over-year sales increase.

Quantifying impact on your resume

  • Include the percentage by which you exceeded your sales targets to showcase your ability to drive revenue.
  • Detail the exact dollar amount of sales you've generated to demonstrate your direct contribution to the company's bottom line.
  • Mention the number of new clients you secured to display your effectiveness in business expansion.
  • Specify the size of the teams you've managed, indicating your leadership and team management skills.
  • List any cost-saving initiatives you implemented with quantifiable savings to show your financial acumen.
  • Identify the market share growth achieved during your tenure to highlight your competitive success.
  • State the number of training sessions or workshops you've led to exemplify your commitment to team development.
  • Quantify any improvements in customer satisfaction or retention rates to underline your focus on customer service.

Action verbs for your area sales manager resume

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What if you don't have any experience?

There are two very common scenarios about candidates with less experience. They are either:

  • Fresh out of college in search of a area sales manager role
  • Transferring over from a completely different field

Both of these types of candidates still have a shot at landing their first job in the industry.

All they need to do about the experience section of their area sales manager resume is:

  • Consider their strengths - would the outcomes of their previous roles or niche skill sets impress recruiters? Feature those towards the top of your resume
  • Exclude any and all irrelevant experience items - remember that at the end of the day, you're telling a story that aims to align with the ideal candidate for the area sales manager job
  • Win recruiters over with personality - perhaps your ambition, dreams, and diligence would make you the perfect fit for the area sales manager role. Dedicate resume space to detail your personality traits by showcasing how they've helped you succeed in past roles
  • Tailor your experience to specific job requirements - ensure your area sales manager resume answers the advert in the best way possible.

Recommended reads:

  • Perfecting the Education Section on Your Resume
  • How to Put Cum Laude on Your Resume

Bold the names of educational institutions and certifying bodies for emphasis.

The heart and soul of your area sales manager resume: hard skills and soft skills

If you read between the lines of the area sales manager role you're applying for, you'll discover that all requirements are linked with candidates' hard skills and soft skills.

What do those skills have to do with your application?

Hard or technical skills are the ones that hint at your aptitude with particular technologies. They are easy to quantify via your professional experience or various certifications.

Meanwhile, your soft skills are more difficult to assess as they are personality traits, you've gained thanks to working in different environments/teams/organizations.

Your area sales manager resume skills section is the perfect opportunity to shine a light on both types of skills by:

  • Dedicating a technical skills section to list up to six technologies you're apt at.
  • Focusing a strengths section on your achievements, thanks to using particular people skills or technologies.
  • Including a healthy balance of hard and soft skills in the skills section to answer key job requirements.
  • Creating a language skills section with your proficiency level - to hint at an abundance of soft skills you've obtained, thanks to your dedication to learning a particular language.

Within the next section of this guide, stay tuned for some of the most trending hard skills and soft skills across the industry.

Top skills for your area sales manager resume:

Sales planning and strategy development

Market research and analysis

Customer relationship management (CRM)

Data analysis and sales forecasting

Financial acumen and budgeting

Product knowledge and demonstration

Negotiation and contract management

Marketing and promotional campaigns

Sales reporting and performance metrics

Regulatory compliance and industry standards

Leadership and team management

Communication and interpersonal skills

Problem-solving and critical thinking

Time management and organization

Adaptability and flexibility

Motivation and goal orientation

Emotional intelligence

Decision-making

Resilience and stress management

Networking and relationship building

List all your relevant higher education degrees within your resume in reverse chronological order (starting with the latest). There are cases when your PhD in a particular field could help you stand apart from other candidates.

Education section and most popular area sales manager certifications for your resume

Your resume education section is crucial. It can indicate a range of skills and experiences pertinent to the position.

  • Mention only post-secondary qualifications, noting the institution and duration.
  • If you're still studying, highlight your anticipated graduation date.
  • Omit qualifications not pertinent to the role or sector.
  • If it provides a chance to emphasize your accomplishments, describe your educational background, especially in a research-intensive setting.

Recruiters value area sales manager candidates who have invested their personal time into their professional growth. That's why you should include both your relevant education and certification . Not only will this help you stand out amongst candidates, but showcase your dedication to the field. On your area sales manager resume, ensure you've:

  • Curated degrees and certificates that are relevant to the role
  • Shown the institution you've obtained them from - for credibility
  • Include the start and end dates (or if your education/certification is pending) to potentially fill in your experience gaps
  • If applicable, include a couple of job advert keywords (skills or technologies) as part of the certification or degree description

If you decide to list miscellaneous certificates (that are irrelevant to the role), do so closer to the bottom of your resume. In that way, they'd come across as part of your personal interests, instead of experience. The team at Enhancv has created for you a list of the most popular area sales manager certificates - to help you update your resume quicker:

The top 5 certifications for your area sales manager resume:

  • Certified Sales Professional (CSP) - Manufacturers’ Representatives Educational Research Foundation (MRERF)
  • Certified Professional Salesperson (SCPS) - Sales and Marketing Executives International (SMEI)
  • Strategic Sales Management Certification (SSMC) - The Association for Strategic Planning (ASP)
  • Senior Certified Professional (SCP) - Society for Human Resource Management (SHRM)
  • Certified Sales Leadership Professional (CSLP) - The Sales Management Association (SMA)

The more time and effort you've put into obtaining the relevant certificate, the closer to the top it should be listed. This is especially important for more senior roles and if the company you're applying for is more forward-facing.

  • How to List Continuing Education on Your Resume
  • How to List GPA on Your Resume

Best practices to your area sales manager resume summary or objective

To start, how do you know if you should include a resume summary or a resume objective ?

  • Resume summaries are ideal for area sales manager professionals with more experience, who'd like to give a quick glimpse of their biggest career achievements in the top one-third of their resumes.
  • On the other hand, resume objectives serve as a road map for recruiters. Candidates use the objective to show how their experience aligns with the area sales manager role they're applying for while showcasing the North Star of their career (or where they want to be as a professional in the next couple of years).

The resume summary or resume objective could be the perfect fit for your area sales manager resume. The function of both is to highlight your professionalism succinctly. So, keep your writing specific: include no more than four sentences and target your application to the role. Here's how these specific resume sections help the area sales manager candidates stand out.

Resume summaries for a area sales manager job

  • With over a decade of dynamic experience in pharmaceutical sales management, I have a proven track record of exceeding sales targets and leading teams in high-pressure environments. My expertise in building customer relationships, coupled with advanced knowledge of market analysis and CRM software, propelled my region to 150% of its annual sales goal last year.
  • Having honed my skillset over 8 years in medical device sales, I have consistently achieved top-tier performance by embracing strategic planning and actionable insights. My leadership resulted in growing market share by 20% through effective team mentoring and partnership development with key healthcare professionals.
  • Transitioning from a successful 10-year career in the competitive tech startup industry, I bring a wealth of skills in strategic business development and product evangelism. My eagerness to pivot into sales management is matched by a history of surpassing KPIs and a passion for fostering strong B2B relationships.
  • As a former retail business owner of 5 years, I'm adept at customer service, inventory management, and implementing sales strategies. Now entering the sales management sector, I offer unique perspectives on driving sales growth and team motivation, grounded in direct, client-facing business operations and commerce analytics.
  • Eager to leverage my fresh perspective and enthusiasm in forging a career in sales management, I am committed to learning the nuances of creating and nurturing a high-performing sales team. My objective is to apply my passion for sales excellence and my strong interpersonal skills to achieving outstanding results.
  • My goal is to cultivate my innate knack for communication and negotiation by initiating a career in area sales management. With my ability to adapt quickly and learn new industries, I am excited to contribute fresh ideas, boundless energy, and a customer-centric approach to driving sales success.

Other relevant sections for your area sales manager resume

Apart from the standard area sales manager resume sections listed in this guide, you have the opportunity to get creative with building your profile. Select additional resume sections that you deem align with the role, department, or company culture. Good choices for your area sales manager resume include:

  • Language skills - always ensure that you have qualified each language you speak according to relevant frameworks;
  • Hobbies - you could share more about your favorite books, how you spend your time, etc. ;
  • Volunteering - to highlight the causes you care about;
  • Awards - for your most prominent area sales manager professional accolades and achievements.

Make sure that these sections don't take too much away from your experience, but instead build up your area sales manager professional profile.

Key takeaways

At the end of our guide, we'd like to remind you to:

  • Invest in a simple, modern resume design that is ATS friendly and keeps your experience organized and legible;
  • Avoid just listing your responsibilities in your experience section, but rather focus on quantifiable achievements;
  • Always select resume sections that are relevant to the role and can answer job requirements. Sometimes your volunteering experience could bring more value than irrelevant work experience;
  • Balance your technical background with your personality traits across various sections of your resume to hint at how much time employers would have to invest in training you and if your profile would be a good cultural fit to the organization;
  • Include your academic background (in the form of your relevant higher education degrees and certifications) to show recruiters that you have the technical basics of the industry covered.

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