good presentation meaning

How it works

Transform your enterprise with the scalable mindsets, skills, & behavior change that drive performance.

Explore how BetterUp connects to your core business systems.

We pair AI with the latest in human-centered coaching to drive powerful, lasting learning and behavior change.

Build leaders that accelerate team performance and engagement.

Unlock performance potential at scale with AI-powered curated growth journeys.

Build resilience, well-being and agility to drive performance across your entire enterprise.

Transform your business, starting with your sales leaders.

Unlock business impact from the top with executive coaching.

Foster a culture of inclusion and belonging.

Accelerate the performance and potential of your agencies and employees.

See how innovative organizations use BetterUp to build a thriving workforce.

Discover how BetterUp measurably impacts key business outcomes for organizations like yours.

A demo is the first step to transforming your business. Meet with us to develop a plan for attaining your goals.

• What is coaching?

Learn how 1:1 coaching works, who its for, and if it's right for you.

Accelerate your personal and professional growth with the expert guidance of a BetterUp Coach.

Types of Coaching

Navigate career transitions, accelerate your professional growth, and achieve your career goals with expert coaching.

Enhance your communication skills for better personal and professional relationships, with tailored coaching that focuses on your needs.

Find balance, resilience, and well-being in all areas of your life with holistic coaching designed to empower you.

Discover your perfect match : Take our 5-minute assessment and let us pair you with one of our top Coaches tailored just for you.

Research, expert insights, and resources to develop courageous leaders within your organization.

Best practices, research, and tools to fuel individual and business growth.

View on-demand BetterUp events and learn about upcoming live discussions.

The latest insights and ideas for building a high-performing workplace.

• BetterUp Briefing

The online magazine that helps you understand tomorrow's workforce trends, today.

Innovative research featured in peer-reviewed journals, press, and more.

Founded in 2022 to deepen the understanding of the intersection of well-being, purpose, and performance

We're on a mission to help everyone live with clarity, purpose, and passion.

Join us and create impactful change.

Read the buzz about BetterUp.

Meet the leadership that's passionate about empowering your workforce.

For Business

For Individuals

How to give a good presentation that captivates any audience

Jump to section

What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

• Don’t place blocks of small text on a single slide
• Use a minimalistic background instead of a busy one
• Ensure text stands out against the background color
• Only use high-resolution photos
• Maintain a consistent font style and size throughout the presentation
• Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love, and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

• Speak with open arms and avoid crossing them
• Keep a reasonable pace and try not to stand still
• Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

• Use a quote from a well-known and likable influential person 
• Ask a rhetorical question to create intrigue
• Start with an anecdote to add context to your talk 
• Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

Enhance your presentation skills

Discover coaching that transforms your public speaking and boosts your confidence in presenting.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

6 presentation skills and how to improve them

How to write a speech that your audience remembers, 3 stand-out professional bio examples to inspire your own, tell a story they can't ignore these 10 tips will teach you how, reading the room gives you an edge — no matter who you're talking to, your guide to what storytelling is and how to be a good storyteller, how to make a presentation interactive and exciting, writing an elevator pitch about yourself: a how-to plus tips, 18 effective strategies to improve your communication skills, your guide to individual development plans (with examples), inspire others and support their growth. 10 ways to make it happen, goal-setting theory: why it’s important, and how to use it at work, how to develop critical thinking skills, how remote work will redefine future careers, according to gen z, how to set short-term professional goals, how to give and take constructive criticism, books to grow with in 2022, the self presentation theory and how to present your best self, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

3100 E 5th Street, Suite 350 Austin, TX 78702

• Platform Overview
• Integrations
• Powered by AI
• BetterUp Lead™
• BetterUp Manage™
• BetterUp Care®
• Sales Performance
• Diversity & Inclusion
• Case Studies
• Why BetterUp?
• About Coaching
• Find your Coach
• Career Coaching
• Communication Coaching
• Life Coaching
• News and Press
• Leadership Team
• Become a BetterUp Coach
• BetterUp Labs
• Center for Purpose & Performance
• Leadership Training
• Business Coaching
• Contact Support
• Contact Sales
• Privacy Policy
• Acceptable Use Policy
• Trust & Security
• Cookie Preferences

Home Blog Education Presentation Skills 101: A Guide to Presentation Success

Presentation Skills 101: A Guide to Presentation Success

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

• Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
• Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
• Doubting when asked to answer a question
• Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

• What do you do 
• What’s the problem to solve
• Why is your solution different from others 
• Why should the audience care about your expertise

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

• Identifying problems and needs
• Elaborating “the hook” (the element that grabs the audience’s attention)
• Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
• Broad knowledge of body language and hand gestures to quickly convey your message
• Being prepared to argue a defense of your point of view
• Handling rejection
• Having a proactive attitude to convert opportunities into new projects
• Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
• Having confidence
• Be able to summarize facts and information in visually appealing ways

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

• Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
• Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

• Ability to put complex concepts into simpler words
• Patience and a constant learning mindset
• Voice training to deliver lengthy speeches without being too dense
• Ability to summarize points and note the key takeaways
• Empathizing with the audience to understand their challenges in the learning process

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

• Attention to detail
• Be able to explain complex information in simpler terms
• Creative thinking
• Powerful diction
• Working on pauses and transitions
• Pacing the presentation, so not too much information is divulged per slide

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

• Focus on the audience (engage, consider their interests, and make them a part of your story)
• Putting ego aside
• Creative communication skills
• Storytelling skills
• Body language knowledge to apply the correct gestures to accompany your story
• Voice training
• Using powerful words

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

• Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
• Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
• Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
• Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

• A PDF not opening
• Saving your presentation in a too-recent PowerPoint version
• A computer not booting up
• Mac laptops and their never-ending compatibility nightmare
• Not knowing how to change between slides
• Not knowing how to use a laser pointer
• Internet not working
• Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience. Artificial Intelligence can help us significantly reduce the content arrangement time when you work with tools like our AI Presentation Maker (made for presenters by experts in presentation design). 

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

Like this article? Please share

Business Presentations, Presentation Approaches, Presentation Skills Filed under Education

Related Articles

Filed under Design • July 3rd, 2024

ChatGPT Prompts for Presentations

Make ChatGPT your best ally for presentation design. Learn how to create effective ChatGPT prompts for presentations here.

Filed under Design • July 1st, 2024

Calculating the Slide Count: How Many Slides Do I Need for a Presentation?

There’s no magical formula for estimating presentation slides, but this guide can help us approximate the number of slides we need for a presentation.

Filed under PowerPoint Tutorials • June 28th, 2024

How to Represent Branching Scenarios in PowerPoint

Do you have a situation to expose with multiple possible outcomes? If so, check our guide on branching scenarios in PowerPoint.

Leave a Reply

What Is a Digital Presentation & How to Get Good At It

Learn the basics of presentation decks and how to create one. Explore examples and tips to make your own deck more effective and engaging.

Dominika Krukowska

16 minute read

Short answer

What is a presentation.

A presentation is a slide-based visual storytelling aid. It’s used for transferring information and emotion to an audience with visual, vocal, and textual communication.

The purpose of a presentation is to help the audience understand a subject matter. Presentations are used in business, academics, and entertainment. They can be made in PowerPoint, PDF, or webpage format.

Why people hate presentations (including yours)

Have you ever sat through a digital presentation that felt like it was dragging on forever? Or worse, have you been the one giving the presentation when people’s eyes glazed over?

This feeling of agonizing boredom is called Death by PowerPoint, and it means losing your audience's attention. They won't remember anything you said, and probably couldn't care less.

I’m going to show you how to never again suffer from Death by PowerPoint by avoiding the common PowerPoint pitfalls, immediately engage your audience, capture their interest, and make them care.

Let's dive in!

What is the main purpose of a presentation?

The purpose of a presentation is to communicate information or ideas to an audience in a clear and effective manner. The reasons for making a presentation can be to inform, persuade, motivate, educate, entertain, or simply share knowledge or experiences.

The goal of a presentation can be to help your audience understand complex concepts, make informed decisions, or take action based on the information you present.

In business settings, presentations are often used to pitch products or services, report on progress or performance, or make recommendations to stakeholders.

What are the 2 main types of presentations?

When it comes to creating a presentation, there are 2 primary types: (1) speech presentations and (2) digital presentations (made for reading). There are key takeaways for nailing each presentation type. Take note of them if you intend to get good at both.

Reading presentations

Speech presentations

Digital presentations (Reading presentations)

Digital presentations, on the other hand, are presentations that the audience can access on their own computer or phone without the presenter being physically present. These presentations require a different set of skills and techniques to keep the audience engaged.

Essentials for improving your digital presentations:

• Written clarity is critical: Since your audience will be reading your presentation, it's essential to keep your content clear and concise. Say more with less.
• Show, don't tell: Use supporting visuals to help illustrate your points and make your presentation more engaging.
• Animation and annotation: Use animations and annotations to direct your audience's attention to the right place at the right time, keeping them engaged throughout. there are plenty of free animation software to help you create these.
• Personalization: Make your audience feel like you're speaking directly to them by personalizing your presentation. Use inclusive language and address their pain points, needs, and interests.

Speech presentations (Face to face)

Speech presentations are the classic type of presentation where a speaker presents to an audience in person. These presentations are usually given at conferences or meetings, and can now also take place virtually through platforms like Zoom, Google Meet, or Skype.

Essentials for improving your speech presentations:

• Less written, more spoken: Speech presentations are all about the spoken word, so it's crucial to avoid cramming too much text onto your slides. Focus on speaking to your audience instead.
• Body language and voice: In a speech presentation, your body language and tone of voice are essential to engaging your audience. Use humor, sarcasm, or suspense to keep your listeners interested.
• Rapport: Making eye contact and using real-time communication can help you build rapport with your audience and make them feel involved in your presentation.

What are the main types of digital presentations?

Digital presentations come in all shapes and sizes, but understanding the main types can help you choose the right format for your message.

Business presentations

Marketing presentations, sales presentations, education and training presentations, personal presentations.

Education & training

Business presentations are used for showcasing company performance updates, introducing new products or services, discussing future plans with clients and partners, or briefing investors.

Whether it's an internal meeting or an external one with stakeholders, business presentations are all about delivering a clear and compelling message that drives the company forward.

Marketing presentations are visual decks used to present your target audience, marketing strategies, and campaign outcomes to prospective clients, ad agencies, or stakeholders.

Sales presentations are decks that contain details about the features, pricing, and main benefits of your offering, and are used during in-person meetings or online sales calls. They’re designed to help sales reps close deals or land new clients.

Education and training presentations are slide decks designed to teach new concepts and best practices to a variety of audiences, including students, employees, or clients.

A personal presentation is used during networking events, business conferences, or public speaking engagements. It’s used to share your key accomplishments and demonstrate your passion and the main values you stand for.

What makes a good presentation?

A good presentation captivates by establishing trust, engaging the audience with interactive elements, and weaving data into an enthralling narrative that sparks emotions and inspires, leaving a lasting impact.

There are 3 things any good presentation must do:

1. Establish trust and credibility

Without your audience trusting you and your authority you will never get them to listen. And to really listen, some say, they have to like you.

To establish yourself as a credible source of information, use relevant visuals, stories, and examples that showcase your expertise and experience, earning the trust of your audience.

2. Interact with the audience

Static PowerPoint slides are no longer enough to engage anyone. Presentations need to be informative but also entertaining.

Therefore, incorporating interactive elements into your presentations like animations, videos, calculators, quizzes , polls, and live infographics is now essential to grab attention and keep your audience engaged start-to-finish .

3. Tell a good story

When it comes to digital presentations, it's not just about the information you share, but how you share it. That's where storytelling comes in! It's all about weaving a relatable narrative that resonates with your viewers, leaving them eager for more.

By blending your data and facts into an enthralling tale, you're not only dishing out knowledge but also sparking emotions and inspiration. It's a game-changer for grabbing your audience's attention and getting your message across effectively.example

How to create a good digital presentation?

To create a great digital presentation, you need to think beyond the slides and consider the experience you want your audience to have.

Think of your presentation as a journey that takes your audience from point A to point B - you need to ensure that every step of the way is memorable and captivating.

When creating a digital presentation, there's more to it than just putting together a few slides.

You can make it real-pretty, but to make it truly effective you need to have a clear understanding of where you want to take your audience, and tailor your content accordingly.

Good presentation example

This example shows how interactive content can make a presentation that pulls you in and makes you feel part of the journey.

What should a presentation include?

Most decks contain the following 3 elements:

• Introduction (the objectives and agenda of your presentation)
• Main body (key talking points that you want to cover)
• Conclusion (followed by a single, actionable call to action)

The specific outline of your presentation will depend on your particular use case.

Check out our dedicated guides for particular business presentations:

• What to Include in a Pitch Deck (Slides 99% of Investors Want)
• 7 elements of a great sales deck structure
• What should a one-pager include?
• What does a marketing deck include?

How to start and how to end a presentation?

Start your presentation with a strong hook that captures your audience's attention and makes them interested in what you have to say.

You can end your presentation with a thank you slide, but that would be too bad. For your words to carry beyond the last slide you’ll need to give your audience the next step.

And so, you should end your presentation with a singular, clear call to action that inspires your audience to follow through on your message.

What are the essential building blocks of a successful presentation?

Almost everyone nowadays makes beautiful presentations. But that’s not enough to make them successful.

5 key elements that every successful presentation includes:

1. Compelling (human) story: Your presentation should tell a story that connects with your audience on a personal and emotional level, making your message relatable and memorable.

Here are 5 quick storytelling tips to deliver engaging presentations:

2. Clear structure: A clear structure helps your audience follow along and understand the flow of your presentation. This can be chronological, sequential, before-after, problem-solution-resolution, or any other simple and easy-to-follow structure.

3. Problem and solution: Your presentation should address a problem that your audience faces and offer a solution that your product or service can provide.

4. Actionable takeaways: Your presentation should leave your audience with actionable steps or insights that they can use to apply the information you've presented.

5. Supporting visuals (product demo) and data visualization (graphs, charts, and infographics): Using visuals to support your presentation can reinforce your message and help your audience retain the information you presented.

6 biggest mistakes to avoid when creating a presentation

It’s easy to forget that the presentation is for your audience rather than for you. You may want to tell them everything from A to Z, but they may only want to know ABC.

It’s even easier to take for granted that the things you understand are clear to others. But for them, these things are horribly complex (look up the curse of knowledge).

1. Using too much text: Overloading your slides with text can cause your audience to lose interest and detract from your main points. Keep your text to a minimum and use visuals to reinforce your key takeaways.

2. Going too much into detail: attention is a limited resource so you can’t fit everything in a single presentation. Tell your audience only what they really want (and need) to know. Avoid any technical details or complex jargon that does not contribute to the core of your message.

3. Neglecting interactivity: Failing to include interactive elements can cause your audience to disengage. Use polls, quizzes, and other interactive tools, including email newsletter software , to keep your audience engaged.

4. Ignoring the power of storytelling: Telling a compelling story is critical to capturing your audience's attention and leaving a lasting impression. Use relatable stories and examples that support your key points.

5. Poor use of visuals: Using low-quality visuals, irrelevant images, or poorly designed charts and graphs can detract from your presentation and cause confusion. Use high-quality visuals that reinforce your key ideas and are easy to understand.

6. Lack of personalization: If you don’t tailor your presentation to your audience's needs, interests, and level of understanding, your message will fall flat. Make sure to consider your audience's perspective and adjust your deck accordingly.

You don't want your presentation to end up looking like this:

How to design a presentation?

Designing a presentation is a bit like decorating a cake - you want it to be visually appealing but also yummy to consume. You want it to leave your audience with a taste for more rather than a bad taste in their mouth.

Lucky for you there are practical steps for designing a presentation that truly wows your audience every time. There's also a more practical presentation maker for this than PowerPoint. You can use it to get much more engaging presntations.

Practical presentation design tips:

1. Choose a color scheme: Just like choosing the perfect icing color for your cake, selecting a color scheme that complements your brand can make your presentation feel more coherent. Or, if you’re pitching to a client, you can use their brand colors instead in order to impress them.

2. Use high-quality images: Using high-quality images is like adding a layer of delicious, rich frosting to your cake. It makes your presentation more visually interesting and helps support your key message.

3. Use consistent fonts: Using consistent fonts throughout your presentation can make it easier to read. Stick to two or three fonts that complement each other and use them consistently.

4. Incorporate visual aids: Visual aids like colorful sprinkles and creative cake toppers can take your cake to the next level. Similarly, graphs, charts, and infographics can help break text patterns and, therefore, make your presentation more memorable.

Check out our use-ready slide design with every type of slide you can think of designed according to our tips and best practices.

Where to find presentation templates?

Scouring the web for presentation templates can be a bit like looking for a needle in a haystack - it's time-consuming, frustrating, and can leave you feeling a bit lost. Most designs available look dull and samey, and are not optimized for engagement.

But don't worry, we've got you covered! Here are the best interactive presentation templates for different use cases:

Choose template by:

What tools to use to create presentations?

Unfortunately, there's no one-size-fits-all tool for creating a digital presentation. And with so many presentation tools out there, it can be hard to know where to start looking.

That’s why we've done the research for you - check out our article rounding up the best presentation software to pick the right one for your needs!

And, if you want to learn more about creating effective digital presentations, check out these posts:

• How to Make Effective & Impactful Presentations (12 Steps)
• How to Make a Multimedia Presentation (5 Easy Steps)

How to give a presentation?

Giving a presentation can be intimidating, but it's an excellent opportunity to showcase your knowledge and expertise. To deliver a successful presentation, you need to focus on engaging your audience, keeping their attention, and providing valuable information.

9 tips to help you give a memorable presentation:

1. Start with a strong hook

A strong opening is crucial to grab your audience's attention and pique their interest. Begin with a bold statement, a surprising fact, or a personal anecdote that relates to the topic of your presentation. This will immediately grab the audience's attention and make them want to listen to what you have to say.

2. Make your objectives and agenda clear

Engage your audience right from the start by letting them know what's in store for them. Outlining your objectives and agenda early on will keep your audience focused and ensure that they don't miss out on any crucial information. Let them know why it's important to pay attention to your presentation and what they can expect to learn from it. By doing this, you'll build anticipation and get them excited about what's to come!

3. Leverage storytelling

People love stories, and they are an effective way to connect with your audience. Use anecdotes, metaphors, and examples to illustrate your points and make your presentation more relatable. This will help the audience understand the concepts you're presenting and retain the information up to 60-70% better .

4. Ask questions, use humor, give simple directions that prove a point

Engage your audience by asking questions, using humor, and giving them simple tasks to perform that illustrate your point. This will keep their attention and make the presentation more interactive.

5. Direct the audience's attention

Use a pointer or built-in animation to draw the audience's attention to critical information. This will help them focus on what you're saying and avoid distractions.

6. Work on the delivery

Speak slowly and clearly, use positive language, and avoid reading from notes as much as possible. Use humor and engage with your audience to make the presentation more enjoyable. Ensure your body language is confident and relaxed, and maintain eye contact with your audience.

7. Add interactive elements

Incorporate interactive elements like polls, quizzes, or surveys to involve your audience and gather valuable feedback. This will make your presentation more engaging and ensure your audience retains the information presented.

8. Close with a CTA

End your presentation with a strong call to action (CTA). Inspire your audience to take the next step, whether it's signing up for a newsletter, buying a product, or visiting your website. Make it clear what you want your audience to do after the presentation.

9. Leave time for a Q&A session

Finally, leave ample time for a Q&A session. This will allow your audience to clarify any doubts and ask questions. It's also an excellent opportunity for you to engage with your audience and get valuable feedback on your presentation.

Create amazing digital presentations from templates

Creating a digital presentation that grabs your audience's attention and drives results may feel like a daunting task.

After all, a strong digital presentation can be the difference between leaving a lasting impression on your audience or falling flat and losing their attention.

It's like trying to teach a class without proper preparation - you're not giving your knowledge and expertise a chance to shine, and your audience might not retain the information you're presenting.

To make things easier, try using our customizable digital presentation templates that will help you create an engaging and impactful digital presentation in no time!

Where can I see examples of good presentations?

If you’re looking for real-life examples that drove results for other companies from different industry sectors, check out highly effective presentation examples by our clients .

Alternatively, if you want to see the best presentation examples that you can replicate to create your own, here are our dedicated guides:

• 10 Perfect Presentation Examples That Win Over Anyone
• 9 Unique Sales Deck Examples that Outsell the Rest
• 10 Top Pitch Deck Examples to Inspire Your Fundraising Efforts
• Top Product Presentation Examples That Wow Everyone
• Marketing Deck: What It Is & How to Make It Win (Examples)
• 6 Elevator Pitch Examples for Any Scenario (Ready for Use)

Where can I find good presentation templates?

If you’re looking for snazzy presentation templates, Storydoc should be your go-to place. We offer a fantastic selection of visually stunning designs to make your digital presentation pop.

All components have been designed with best practices in mind and optimized for engagement. Thanks to the built-in analytics panel, you can also check how your presentations perform in real-time.

Click on any of these categories to see the best presentation templates for your specific use case:

• One-pager templates
• Sales deck templates
• Pitch deck templates
• Business proposal deck templates
• Marketing decks templates
• Case studies templates
• Report templates
• White paper templates

What are common types of business presentations?

The most common types of business presentations are:

• Sales decks
• Pitch decks
• Business proposal decks
• Marketing decks
• Case studies

Is a presentation the same as a slideshow?

Technically, a slideshow is a type of presentation, but not all presentations are slideshows.

A presentation can take many different forms, from a speech to a product demonstration, and can use various tools, including slideshows, to deliver the message. So while a slideshow is certainly a popular choice for presentations, it's not the only option out there.

What is death by PowerPoint?

Death by PowerPoint is the phenomenon of boring, uninspired, and ineffective presentations that use an overabundance of bullet points, text-heavy slides, and monotonous delivery. It's a surefire way to put your audience to sleep and leave them counting down the minutes until your presentation is over.

To avoid death by PowerPoint, aim to create presentations that are visually engaging, incorporate storytelling, and use multimedia elements like images, videos, and interactive features. Remember, a presentation should be a tool to enhance your message, not a crutch to lean on.

What are common types of presentation delivery formats?

There are 5 popular types of presentation delivery formats to choose from:

• Powerpoint: A classic choice, PowerPoint offers a range of design and animation options to create static slide-based presentations.
• Google Slides : As a cloud-based tool, Google Slides makes it easy to collaborate with others in real-time. It's an excellent option for static team presentations and remote work situations.
• Keynote : Exclusive to Apple devices, Keynote is known for its sleek and elegant design options. It's an ideal choice for visually appealing presentations on Mac or iOS devices.
• PDF: For a simple, static, and easily shareable format, PDF presentations are a reliable option. They ensure consistent formatting across different devices and platforms.
• Storydoc : Taking presentations to the next level, Storydoc provides immersive and interactive templates that are sure to captivate your audience and leave a lasting impression.

What are common types of presentation speech formats?

There are 4 common types of presentation delivery formats:

• Memorized: In a memorized delivery, the presenter memorizes the entire presentation word-for-word and delivers it without notes. This format can be effective for short presentations or speeches but can be challenging to execute for longer presentations.
• Manuscript: In a manuscript delivery, the presenter reads from a written script or teleprompter. This format is great for delivering complex or technical information but can come across as less engaging.
• Impromptu: In an impromptu delivery, the presenter delivers a presentation without prior preparation or planning. This format is often used in situations like interviews or meetings and requires quick thinking and adaptability.
• Extemporaneous: In an extemporaneous delivery, the presenter delivers a presentation using notes or an outline, but not a fully scripted presentation. This format allows for flexibility and engagement with the audience while still maintaining structure.

Why is a presentation important for my business?

Here are the main reasons why presentations are essential for your business:

• Be the expert: Presentations provide a platform to showcase your expertise and share your unique perspectives with your audience, establishing you as a thought leader in your industry.
• Build connections: Presentations provide an opportunity to connect with your audience, building relationships that can lead to future business opportunities.
• Leave a lasting impression: An engaging and memorable presentation can leave a lasting impact on your audience, increasing brand awareness and improving message retention.
• Achieve your goals: Presentations can be used to achieve business goals, from generating leads to securing funding or closing deals.

How to measure the effectiveness of a presentation?

Measuring the effectiveness of a presentation is crucial to ensure it hits the mark with your audience and achieves its goals. Here are some ways to measure the effectiveness of a presentation:

Ask for feedback: Don't be afraid to ask your audience for feedback after the presentation, either through surveys or live feedback. This feedback can provide valuable insights into what worked well and what could be improved, helping you refine your approach for future presentations.

Monitor engagement: Keep a pulse on engagement metrics such as views, shares, or the average reading time if the presentation is delivered online. These metrics can give you a sense of the level of interest generated by the presentation and which parts resonated with your audience. Our own presentation maker comes with built-in analytics tracking and reporting .

Track business outcomes: If your presentation is designed to drive business results, track metrics such as lead generation, sales, or conversion rates to assess its effectiveness in achieving these goals.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Perfect Presentation Examples That Win Over Anyone

Top Product Presentation Examples That Wow Everyone Sales and Marketing Presentations Statistics Marketing Presentation Examples that Engage & Convert

Found this post useful?

Subscribe to our monthly newsletter.

Get notified as more awesome content goes live.

(No spam, no ads, opt-out whenever)

You've just joined an elite group of people that make the top performing 1% of sales and marketing collateral.

Create your best digital presentation to date

Try Storydoc interactive presentation maker for 14 days free (keep any presentation you make forever!)

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

How to Give a Killer Presentation

• Chris Anderson

For more than 30 years, the TED conference series has presented enlightening talks that people enjoy watching. In this article, Anderson, TED’s curator, shares five keys to great presentations:

• Frame your story (figure out where to start and where to end).
• Plan your delivery (decide whether to memorize your speech word for word or develop bullet points and then rehearse it—over and over).
• Work on stage presence (but remember that your story matters more than how you stand or whether you’re visibly nervous).
• Plan the multimedia (whatever you do, don’t read from PowerPoint slides).
• Put it together (play to your strengths and be authentic).

According to Anderson, presentations rise or fall on the quality of the idea, the narrative, and the passion of the speaker. It’s about substance—not style. In fact, it’s fairly easy to “coach out” the problems in a talk, but there’s no way to “coach in” the basic story—the presenter has to have the raw material. So if your thinking is not there yet, he advises, decline that invitation to speak. Instead, keep working until you have an idea that’s worth sharing.

Lessons from TED

A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the edge of a vast national park, and one of the biggest challenges is protecting the animals from lions—especially at night. Richard had noticed that placing lamps in a field didn’t deter lion attacks, but when he walked the field with a torch, the lions stayed away. From a young age, he’d been interested in electronics, teaching himself by, for example, taking apart his parents’ radio. He used that experience to devise a system of lights that would turn on and off in sequence—using solar panels, a car battery, and a motorcycle indicator box—and thereby create a sense of movement that he hoped would scare off the lions. He installed the lights, and the lions stopped attacking. Soon villages elsewhere in Kenya began installing Richard’s “lion lights.”

• CA Chris Anderson is the curator of TED.

Partner Center

• PRESENTATION SKILLS

Top Tips for Effective Presentations

Search SkillsYouNeed:

Presentation Skills:

• A - Z List of Presentation Skills
• General Presentation Skills
• What is a Presentation?
• Preparing for a Presentation
• Organising the Material
• Writing Your Presentation
• Deciding the Presentation Method
• Managing your Presentation Notes
• Working with Visual Aids
• Presenting Data
• Managing the Event
• Coping with Presentation Nerves
• Dealing with Questions
• How to Build Presentations Like a Consultant
• 7 Qualities of Good Speakers That Can Help You Be More Successful
• Self-Presentation in Presentations
• Specific Presentation Events
• Remote Meetings and Presentations
• Giving a Speech
• Presentations in Interviews
• Presenting to Large Groups and Conferences
• Giving Lectures and Seminars
• Managing a Press Conference
• Attending Public Consultation Meetings
• Managing a Public Consultation Meeting
• Crisis Communications
• Elsewhere on Skills You Need:
• Communication Skills
• Facilitation Skills
• Teams, Groups and Meetings
• Effective Speaking
• Question Types

Subscribe to our FREE newsletter and start improving your life in just 5 minutes a day.

You'll get our 5 free 'One Minute Life Skills' and our weekly newsletter.

We'll never share your email address and you can unsubscribe at any time.

How can you make a good presentation even more effective?

This page draws on published advice from expert presenters around the world, which will help to take your presentations from merely ‘good’ to ‘great’.

By bringing together advice from a wide range of people, the aim is to cover a whole range of areas.

Whether you are an experienced presenter, or just starting out, there should be ideas here to help you to improve.

1. Show your Passion and Connect with your Audience

It’s hard to be relaxed and be yourself when you’re nervous.

But time and again, the great presenters say that the most important thing is to connect with your audience, and the best way to do that is to let your passion for the subject shine through.

Be honest with the audience about what is important to you and why it matters.

Be enthusiastic and honest, and the audience will respond.

2. Focus on your Audience’s Needs

Your presentation needs to be built around what your audience is going to get out of the presentation.

As you prepare the presentation, you always need to bear in mind what the audience needs and wants to know, not what you can tell them.

While you’re giving the presentation, you also need to remain focused on your audience’s response, and react to that.

You need to make it easy for your audience to understand and respond.

3. Keep it Simple: Concentrate on your Core Message

When planning your presentation, you should always keep in mind the question:

What is the key message (or three key points) for my audience to take away?

You should be able to communicate that key message very briefly.

Some experts recommend a 30-second ‘elevator summary’, others that you can write it on the back of a business card, or say it in no more than 15 words.

Whichever rule you choose, the important thing is to keep your core message focused and brief.

And if what you are planning to say doesn’t contribute to that core message, don’t say it.

4. Smile and Make Eye Contact with your Audience

This sounds very easy, but a surprisingly large number of presenters fail to do it.

If you smile and make eye contact, you are building rapport , which helps the audience to connect with you and your subject. It also helps you to feel less nervous, because you are talking to individuals, not to a great mass of unknown people.

To help you with this, make sure that you don’t turn down all the lights so that only the slide screen is visible. Your audience needs to see you as well as your slides.

5. Start Strongly

The beginning of your presentation is crucial. You need to grab your audience’s attention and hold it.

They will give you a few minutes’ grace in which to entertain them, before they start to switch off if you’re dull. So don’t waste that on explaining who you are. Start by entertaining them.

Try a story (see tip 7 below), or an attention-grabbing (but useful) image on a slide.

6. Remember the 10-20-30 Rule for Slideshows

This is a tip from Guy Kawasaki of Apple. He suggests that slideshows should:

• Contain no more than 10 slides;
• Last no more than 20 minutes; and
• Use a font size of no less than 30 point.

This last is particularly important as it stops you trying to put too much information on any one slide. This whole approach avoids the dreaded ‘Death by PowerPoint’.

As a general rule, slides should be the sideshow to you, the presenter. A good set of slides should be no use without the presenter, and they should definitely contain less, rather than more, information, expressed simply.

If you need to provide more information, create a bespoke handout and give it out after your presentation.

7. Tell Stories

Human beings are programmed to respond to stories.

Stories help us to pay attention, and also to remember things. If you can use stories in your presentation, your audience is more likely to engage and to remember your points afterwards. It is a good idea to start with a story, but there is a wider point too: you need your presentation to act like a story.

Think about what story you are trying to tell your audience, and create your presentation to tell it.

Finding The Story Behind Your Presentation

To effectively tell a story, focus on using at least one of the two most basic storytelling mechanics in your presentation:

Focusing On Characters – People have stories; things, data, and objects do not. So ask yourself “who” is directly involved in your topic that you can use as the focal point of your story.

For example, instead of talking about cars (your company’s products), you could focus on specific characters like:

• The drivers the car is intended for – people looking for speed and adventure
• The engineers who went out of their way to design the most cost-effective car imaginable

A Changing Dynamic – A story needs something to change along the way. So ask yourself “What is not as it should be?” and answer with what you are going to do about it (or what you did about it).

For example…

• Did hazardous road conditions inspire you to build a rugged, all-terrain jeep that any family could afford?
• Did a complicated and confusing food labelling system lead you to establish a colour-coded nutritional index so that anybody could easily understand it?

To see 15 more actionable storytelling tips, see Nuts & Bolts Speed Training’s post on Storytelling Tips .

8. Use your Voice Effectively

The spoken word is actually a pretty inefficient means of communication, because it uses only one of your audience’s five senses. That’s why presenters tend to use visual aids, too. But you can help to make the spoken word better by using your voice effectively.

Varying the speed at which you talk, and emphasising changes in pitch and tone all help to make your voice more interesting and hold your audience’s attention.

For more about this, see our page on Effective Speaking .

9. Use your Body Too

It has been estimated that more than three quarters of communication is non-verbal.

That means that as well as your tone of voice, your body language is crucial to getting your message across. Make sure that you are giving the right messages: body language to avoid includes crossed arms, hands held behind your back or in your pockets, and pacing the stage.

Make your gestures open and confident, and move naturally around the stage, and among the audience too, if possible.

10. Relax, Breathe and Enjoy

If you find presenting difficult, it can be hard to be calm and relaxed about doing it.

One option is to start by concentrating on your breathing. Slow it down, and make sure that you’re breathing fully. Make sure that you continue to pause for breath occasionally during your presentation too.

For more ideas, see our page on Coping with Presentation Nerves .

If you can bring yourself to relax, you will almost certainly present better. If you can actually start to enjoy yourself, your audience will respond to that, and engage better. Your presentations will improve exponentially, and so will your confidence. It’s well worth a try.

Improve your Presentation Skills

Follow our guide to boost your presentation skills learning about preparation, delivery, questions and all other aspects of giving effective presentations.

Start with: What is a Presentation?

Continue to: How to Give a Speech Self Presentation

See also: Five Ways You Can Do Visual Marketing on a Budget Can Presentation Science Improve Your Presentation? Typography – It’s All About the Message in Your Slides

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

• Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

• Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

• Google Tag Manager
• Infographics
• Daily Infographics
• Popular Templates
• Accessibility
• Graphic Design
• Graphs and Charts
• Data Visualization
• Human Resources
• Beginner Guides

Blog Graphic Design Visual Presentation: Tips, Types and Examples

Visual Presentation: Tips, Types and Examples

Written by: Krystle Wong Sep 28, 2023

So, you’re gearing up for that big presentation and you want it to be more than just another snooze-fest with slides. You want it to be engaging, memorable and downright impressive. 

Well, you’ve come to the right place — I’ve got some slick tips on how to create a visual presentation that’ll take your presentation game up a notch. 

Packed with presentation templates that are easily customizable, keep reading this blog post to learn the secret sauce behind crafting presentations that captivate, inform and remain etched in the memory of your audience.

Click to jump ahead:

What is a visual presentation

15 effective tips to make your visual presentations more engaging, 6 major types of visual presentation you should know , what are some common mistakes to avoid in visual presentations, visual presentation faqs, 5 steps to create a visual presentation with venngage.

A visual presentation is a communication method that utilizes visual elements such as images, graphics, charts, slides and other visual aids to convey information, ideas or messages to an audience. 

Visual presentations aim to enhance comprehension engagement and the overall impact of the message through the strategic use of visuals. People remember what they see, making your point last longer in their heads. 

Without further ado, let’s jump right into some great visual presentation examples that would do a great job in keeping your audience interested and getting your point across.

In today’s fast-paced world, where information is constantly bombarding our senses, creating engaging visual presentations has never been more crucial. To help you design a presentation that’ll leave a lasting impression, I’ve compiled these examples of visual presentations that will elevate your game.

1. Use the rule of thirds for layout

Ever heard of the rule of thirds? It’s a presentation layout trick that can instantly up your slide game. Imagine dividing your slide into a 3×3 grid and then placing your text and visuals at the intersection points or along the lines. This simple tweak creates a balanced and seriously pleasing layout that’ll draw everyone’s eyes.

2. Get creative with visual metaphors

Got a complex idea to explain? Skip the jargon and use visual metaphors. Throw in images that symbolize your point – for example, using a road map to show your journey towards a goal or using metaphors to represent answer choices or progress indicators in an interactive quiz or poll.

3. Engage with storytelling through data

Use storytelling magic to bring your data to life. Don’t just throw numbers at your audience—explain what they mean, why they matter and add a bit of human touch. Turn those stats into relatable tales and watch your audience’s eyes light up with understanding.

4. Visualize your data with charts and graphs

The right data visualization tools not only make content more appealing but also aid comprehension and retention. Choosing the right visual presentation for your data is all about finding a good match. 

For ordinal data, where things have a clear order, consider using ordered bar charts or dot plots. When it comes to nominal data, where categories are on an equal footing, stick with the classics like bar charts, pie charts or simple frequency tables. And for interval-ratio data, where there’s a meaningful order, go for histograms, line graphs, scatterplots or box plots to help your data shine.

In an increasingly visual world, effective visual communication is a valuable skill for conveying messages. Here’s a guide on how to use visual communication to engage your audience while avoiding information overload.

5. Employ the power of contrast

Want your important stuff to pop? That’s where contrast comes in. Mix things up with contrasting colors, fonts or shapes. It’s like highlighting your key points with a neon marker – an instant attention grabber.

6. End with a powerful visual punch

Your presentation closing should be a showstopper. Think a stunning clip art that wraps up your message with a visual bow, a killer quote that lingers in minds or a call to action that gets hearts racing.

7. Tell a visual story

Structure your slides like a storybook and create a visual narrative by arranging your slides in a way that tells a story. Each slide should flow into the next, creating a visual narrative that keeps your audience hooked till the very end.

Icons and images are essential for adding visual appeal and clarity to your presentation. Venngage provides a vast library of icons and images, allowing you to choose visuals that resonate with your audience and complement your message. 

8. Show the “before and after” magic

Want to drive home the impact of your message or solution? Whip out the “before and after” technique. Show the current state (before) and the desired state (after) in a visual way. It’s like showing a makeover transformation, but for your ideas.

9. Add fun with visual quizzes and polls

To break the monotony and see if your audience is still with you, throw in some quick quizzes or polls. It’s like a mini-game break in your presentation — your audience gets involved and it makes your presentation way more dynamic and memorable.

10. Use visuals wisely

Your visuals are the secret sauce of a great presentation. Cherry-pick high-quality images, graphics, charts and videos that not only look good but also align with your message’s vibe. Each visual should have a purpose – they’re not just there for decoration. 

11. Utilize visual hierarchy

Employ design principles like contrast, alignment and proximity to make your key info stand out. Play around with fonts, colors and placement to make sure your audience can’t miss the important stuff.

12. Engage with multimedia

Static slides are so last year. Give your presentation some sizzle by tossing in multimedia elements. Think short video clips, animations, or a touch of sound when it makes sense, including an animated logo . But remember, these are sidekicks, not the main act, so use them smartly.

13. Interact with your audience

Turn your presentation into a two-way street. Start your presentation by encouraging your audience to join in with thought-provoking questions, quick polls or using interactive tools. Get them chatting and watch your presentation come alive.

When it comes to delivering a group presentation, it’s important to have everyone on the team on the same page. Venngage’s real-time collaboration tools enable you and your team to work together seamlessly, regardless of geographical locations. Collaborators can provide input, make edits and offer suggestions in real time. 

14. Incorporate stories and examples

Weave in relatable stories, personal anecdotes or real-life examples to illustrate your points. It’s like adding a dash of spice to your content – it becomes more memorable and relatable.

15. Nail that delivery

Don’t just stand there and recite facts like a robot — be a confident and engaging presenter. Lock eyes with your audience, mix up your tone and pace and use some gestures to drive your points home. Practice and brush up your presentation skills until you’ve got it down pat for a persuasive presentation that flows like a pro.

Venngage offers a wide selection of professionally designed presentation templates, each tailored for different purposes and styles. By choosing a template that aligns with your content and goals, you can create a visually cohesive and polished presentation that captivates your audience.

Looking for more presentation ideas ? Why not try using a presentation software that will take your presentations to the next level with a combination of user-friendly interfaces, stunning visuals, collaboration features and innovative functionalities that will take your presentations to the next level. 

Visual presentations come in various formats, each uniquely suited to convey information and engage audiences effectively. Here are six major types of visual presentations that you should be familiar with:

1. Slideshows or PowerPoint presentations

Slideshows are one of the most common forms of visual presentations. They typically consist of a series of slides containing text, images, charts, graphs and other visual elements. Slideshows are used for various purposes, including business presentations, educational lectures and conference talks.

2. Infographics

Infographics are visual representations of information, data or knowledge. They combine text, images and graphics to convey complex concepts or data in a concise and visually appealing manner. Infographics are often used in marketing, reporting and educational materials.

Don’t worry, they are also super easy to create thanks to Venngage’s fully customizable infographics templates that are professionally designed to bring your information to life. Be sure to try it out for your next visual presentation!

3. Video presentation

Videos are your dynamic storytellers. Whether it’s pre-recorded or happening in real-time, videos are the showstoppers. You can have interviews, demos, animations or even your own mini-documentary. Video presentations are highly engaging and can be shared in both in-person and virtual presentations .

4. Charts and graphs

Charts and graphs are visual representations of data that make it easier to understand and analyze numerical information. Common types include bar charts, line graphs, pie charts and scatterplots. They are commonly used in scientific research, business reports and academic presentations.

Effective data visualizations are crucial for simplifying complex information and Venngage has got you covered. Venngage’s chart templates enable you to create engaging charts, graphs,and infographics that enhance audience understanding and retention, leaving a lasting impression in your presentation.

5. Interactive presentations

Interactive presentations involve audience participation and engagement. These can include interactive polls, quizzes, games and multimedia elements that allow the audience to actively participate in the presentation. Interactive presentations are often used in workshops, training sessions and webinars.

Venngage’s interactive presentation tools enable you to create immersive experiences that leave a lasting impact and enhance audience retention. By incorporating features like clickable elements, quizzes and embedded multimedia, you can captivate your audience’s attention and encourage active participation.

6. Poster presentations

Poster presentations are the stars of the academic and research scene. They consist of a large poster that includes text, images and graphics to communicate research findings or project details and are usually used at conferences and exhibitions. For more poster ideas, browse through Venngage’s gallery of poster templates to inspire your next presentation.

Different visual presentations aside, different presentation methods also serve a unique purpose, tailored to specific objectives and audiences. Find out which type of presentation works best for the message you are sending across to better capture attention, maintain interest and leave a lasting impression. 

To make a good presentation , it’s crucial to be aware of common mistakes and how to avoid them. Without further ado, let’s explore some of these pitfalls along with valuable insights on how to sidestep them.

Overloading slides with text

Text heavy slides can be like trying to swallow a whole sandwich in one bite – overwhelming and unappetizing. Instead, opt for concise sentences and bullet points to keep your slides simple. Visuals can help convey your message in a more engaging way.

Using low-quality visuals

Grainy images and pixelated charts are the equivalent of a scratchy vinyl record at a DJ party. High-resolution visuals are your ticket to professionalism. Ensure that the images, charts and graphics you use are clear, relevant and sharp.

Choosing the right visuals for presentations is important. To find great visuals for your visual presentation, Browse Venngage’s extensive library of high-quality stock photos. These images can help you convey your message effectively, evoke emotions and create a visually pleasing narrative. 

Ignoring design consistency

Imagine a book with every chapter in a different font and color – it’s a visual mess. Consistency in fonts, colors and formatting throughout your presentation is key to a polished and professional look.

Reading directly from slides

Reading your slides word-for-word is like inviting your audience to a one-person audiobook session. Slides should complement your speech, not replace it. Use them as visual aids, offering key points and visuals to support your narrative.

Lack of visual hierarchy

Neglecting visual hierarchy is like trying to find Waldo in a crowd of clones. Use size, color and positioning to emphasize what’s most important. Guide your audience’s attention to key points so they don’t miss the forest for the trees.

Ignoring accessibility

Accessibility isn’t an option these days; it’s a must. Forgetting alt text for images, color contrast and closed captions for videos can exclude individuals with disabilities from understanding your presentation. 

Relying too heavily on animation

While animations can add pizzazz and draw attention, overdoing it can overshadow your message. Use animations sparingly and with purpose to enhance, not detract from your content.

Using jargon and complex language

Keep it simple. Use plain language and explain terms when needed. You want your message to resonate, not leave people scratching their heads.

Not testing interactive elements

Interactive elements can be the life of your whole presentation, but not testing them beforehand is like jumping into a pool without checking if there’s water. Ensure that all interactive features, from live polls to multimedia content, work seamlessly. A smooth experience keeps your audience engaged and avoids those awkward technical hiccups.

Presenting complex data and information in a clear and visually appealing way has never been easier with Venngage. Build professional-looking designs with our free visual chart slide templates for your next presentation.

What is a visual presentation?

A visual presentation is a method of presenting information through visual aids such as slides, images, charts and videos. It enhances understanding and retention by illustrating key points and data visually. Visual presentations are commonly used in meetings, lectures, and conferences to engage and inform the audience effectively.

What is the role of storytelling in visual presentations?

Storytelling plays a crucial role in visual presentations by providing a narrative structure that engages the audience, helps them relate to the content and makes the information more memorable.

What software or tools can I use to create visual presentations?

You can use various software and tools to create visual presentations, including Microsoft PowerPoint, Google Slides, Adobe Illustrator, Canva, Prezi and Venngage, among others.

What is the difference between a visual presentation and a written report?

The main difference between a visual presentation and a written report is the medium of communication. Visual presentations rely on visuals, such as slides, charts and images to convey information quickly, while written reports use text to provide detailed information in a linear format.

How do I effectively communicate data through visual presentations?

To effectively communicate data through visual presentations, simplify complex data into easily digestible charts and graphs, use clear labels and titles and ensure that your visuals support the key messages you want to convey.

Are there any accessibility considerations for visual presentations?

Accessibility considerations for visual presentations include providing alt text for images, ensuring good color contrast, using readable fonts and providing transcripts or captions for multimedia content to make the presentation inclusive.

Most design tools today make accessibility hard but Venngage’s Accessibility Design Tool comes with accessibility features baked in, including accessible-friendly and inclusive icons.

How do I choose the right visuals for my presentation?

Choose visuals that align with your content and message. Use charts for data, images for illustrating concepts, icons for emphasis and color to evoke emotions or convey themes.

How can I adapt my visual presentations for online or virtual audiences?

To adapt visual presentations for online or virtual audiences, focus on concise content, use engaging visuals, ensure clear audio, encourage audience interaction through chat or polls and rehearse for a smooth online delivery.

What is the role of data visualization in visual presentations?

Data visualization in visual presentations simplifies complex data by using charts, graphs and diagrams, making it easier for the audience to understand and interpret information.

How do I choose the right color scheme and fonts for my visual presentation?

Choose a color scheme that aligns with your content and brand and select fonts that are readable and appropriate for the message you want to convey.

How can I measure the effectiveness of my visual presentation?

Measure the effectiveness of your visual presentation by collecting feedback from the audience, tracking engagement metrics (e.g., click-through rates for online presentations) and evaluating whether the presentation achieved its intended objectives.

Follow the 5 simple steps below to make your entire presentation visually appealing and impactful:

1. Sign up and log In: Log in to your Venngage account or sign up for free and gain access to Venngage’s templates and design tools.

2. Choose a template: Browse through Venngage’s presentation template library and select one that best suits your presentation’s purpose and style. Venngage offers a variety of pre-designed templates for different types of visual presentations, including infographics, reports, posters and more.

3. Edit and customize your template: Replace the placeholder text, image and graphics with your own content and customize the colors, fonts and visual elements to align with your presentation’s theme or your organization’s branding.

4. Add visual elements: Venngage offers a wide range of visual elements, such as icons, illustrations, charts, graphs and images, that you can easily add to your presentation with the user-friendly drag-and-drop editor.

5. Save and export your presentation: Export your presentation in a format that suits your needs and then share it with your audience via email, social media or by embedding it on your website or blog .

So, as you gear up for your next presentation, whether it’s for business, education or pure creative expression, don’t forget to keep these visual presentation ideas in your back pocket.

Feel free to experiment and fine-tune your approach and let your passion and expertise shine through in your presentation. With practice, you’ll not only build presentations but also leave a lasting impact on your audience – one slide at a time.

Discover popular designs

Infographic maker

Brochure maker

White paper online

Newsletter creator

Flyer maker

Timeline maker

Letterhead maker

Mind map maker

Ebook maker

• Onsite training

3,000,000+ delegates

15,000+ clients

1,000+ locations

• KnowledgePass
• Log a ticket

01344203999 Available 24/7

The Importance of Presentation Skills: That You Must Know About

Uncover The Importance of Presentation Skills in this comprehensive blog. Begin with a brief introduction to the art of effective presentations and its wide-reaching significance. Delve into the vital role of presentation skills in both your personal and professional life, understanding how they can shape your success.

Exclusive 40% OFF

Training Outcomes Within Your Budget!

We ensure quality, budget-alignment, and timely delivery by our expert instructors.

Share this Resource

• Effective Communication Skills
• Presenting with Impact Training
• Interpersonal Skills Training Course
• Effective Presentation Skills & Techniques
• Public Speaking Course

Table of Contents  

1) A brief introduction to Presentation Skills 

2) Importance of Presentation Skills in personal life 

3) Importance of Presentation Skills in professional life 

4) Tips to improve your Presentation Skills 

5) Conclusion 

A brief introduction to Presentation Skills  

Presentation skills can be defined as the ability to deliver information confidently and persuasively to engage and influence the audience. Be it in personal or professional settings; mastering Presentation Skills empowers individuals to convey their ideas with clarity, build confidence, and leave a lasting impression. From public speaking to business pitches, honing these skills can lead to greater success in diverse spheres of life.  You can also refer to various presentation skills interview questions and answer to build you confidence! This blog will also look into the advantages and disadvantages of presentations .It is therefore important to understand the elements of presentations .

Importance of Presentation Skills in personal life  

Effective Presentation skills are not limited to professional settings alone; they play a significant role in personal life as well. Let us now dive deeper into the Importance of Presentation Skills in one’s personal life:    

Expressing ideas clearly   

In day-to-day conversations with family, friends, or acquaintances, having good Presentation skills enables you to articulate your thoughts and ideas clearly. Whether you're discussing plans for the weekend or sharing your opinions on a particular topic, being an effective communicator encourages better understanding and engagement. 

Enhancing social confidence  

Many individuals struggle with social anxiety or nervousness in social gatherings. Mastering Presentation skills helps boost self-confidence, making it easier to navigate social situations with ease. The ability to present yourself confidently and engage others in conversation enhances your social life and opens doors to new relationships. 

Creating memories on special occasions  

There are moments in life that call for public speaking, such as proposing a toast at a wedding, delivering a speech at a family gathering, or giving a Presentation during special events. Having polished Presentation skills enables you to leave a positive and lasting impression on the audience, making these occasions even more memorable. 

Handling challenging conversations  

Life often presents challenging situations that require delicate communication, such as expressing condolences or resolving conflicts. Strong Presentation skills help you convey your feelings and thoughts sensitively, encouraging effective and empathetic communication during difficult times. 

Building stronger relationships  

Being a skilled presenter means being a good listener as well. Active listening is a fundamental aspect of effective Presentations, and when applied in personal relationships, it strengthens bonds and builds trust. Empathising with others and showing genuine interest in their stories and opinions enhances the quality of your relationships. 

Advocating for personal goals  

Whether you're pursuing personal projects or seeking support for a cause you're passionate about, the ability to present your ideas persuasively helps garner support and enthusiasm from others. This can be beneficial in achieving personal goals and making a positive impact on your community. 

Inspiring and motivating others  

In one’s personal life, Presentation skills are not just about delivering formal speeches; they also involve inspiring and motivating others through your actions and words. Whether you're sharing your experiences, mentoring someone, or encouraging loved ones during tough times, your Presentation skills can be a source of inspiration for others. 

Exuding leadership traits  

Effective Presentation skills go hand in hand with leadership qualities. Being able to communicate clearly and influence others' perspectives positions you as a leader within your family, social circles, or community. Leadership in personal life involves guiding and supporting others towards positive outcomes. 

Unlock your full potential as a presenter with our Presentation Skills Training Course. Join now!  

Importance of Presentation Skills in professional life  

Effective Presentation skills are a vital asset for career growth and success in professional life. Let us now explore the importance of Presentation skills for students and workers:  

Impressing employers and clients  

During job interviews or business meetings, a well-delivered Presentation showcases your knowledge, confidence, and ability to communicate ideas effectively. It impresses employers, clients, and potential investors, leaving a positive and memorable impression that can tilt the scales in your favour. 

Advancing in your career  

In the corporate world, promotions and career advancements often involve presenting your achievements, ideas, and future plans to decision-makers. Strong Presentation skills demonstrate your leadership potential and readiness for higher responsibilities, opening doors to new opportunities. 

Effective team collaboration  

As a professional, you often need to present projects, strategies, or updates to your team or colleagues. A compelling Presentation facilitates better understanding and association among team members, leading to more productive and successful projects. 

Persuasive selling techniques  

For sales and marketing professionals, Presentation skills are instrumental in persuading potential customers to choose your products or services. An engaging sales pitch can sway buying decisions, leading to increased revenue and business growth. 

Creating impactful proposals  

In the corporate world, proposals are crucial for securing new partnerships or business deals. A well-structured and compelling Presentation can make your proposal stand out and increase the chances of successful negotiations. 

Gaining and retaining clients  

Whether you are a freelancer, consultant, or business owner, Presentation skills play a key role in winning and retaining clients. A captivating Presentation not only convinces clients of your capabilities but also builds trust and promotes long-term relationships. 

Enhancing public speaking engagements  

Professional life often involves speaking at conferences, seminars, or industry events. Being a confident and engaging speaker allows you to deliver your message effectively, position yourself as an expert, and expand your professional network. 

Influencing stakeholders and decision-makers  

As you climb the corporate ladder, you may find yourself presenting to senior management or board members. Effective Presentations are essential for gaining support for your ideas, projects, or initiatives from key stakeholders. 

Handling meetings and discussions  

In meetings, being able to present your thoughts clearly and concisely contributes to productive discussions and efficient decision-making. It ensures that your ideas are understood and considered by colleagues and superiors. 

Professional development  

Investing time in honing Presentation skills is a form of professional development. As you become a more effective presenter, you become a more valuable asset to your organisation and industry. 

Building a personal brand  

A strong personal brand is vital for professional success. Impressive Presentations contribute to building a positive reputation and positioning yourself as a thought leader or industry expert. 

Career transitions and interviews  

When seeking new opportunities or transitioning to a different industry, Presentation Skills are essential for communicating your transferable skills and showcasing your adaptability to potential employers. 

Take your Presentations to the next level with our Effective Presentation Skills & Techniques Course. Sign up today!  

Tips to improve your Presentation Skills  

Now that you know about the importance of presentation skills in personal and professional life, we will now provide you with tips to Improve Your Presentation Skills .

1) Know your audience: Understand the demographics and interests of your audience to tailor your Presentation accordingly. 

2) Practice regularly: Rehearse your speech multiple times to refine content and delivery. 

3) Seek feedback: Gather feedback from peers or mentors to identify areas for improvement. 

4) Manage nervousness: Use relaxation techniques to overcome nervousness before presenting. 

5) Engage with eye contact: Maintain eye contact with the audience to establish a connection. 

6) Use clear visuals: Utilise impactful visuals to complement your spoken words. 

7) Emphasise key points: Highlight important information to enhance audience retention. 

8) Employ body language: Use confident and purposeful gestures to convey your message. 

9) Handle Q&A confidently: Prepare for potential questions and answer them with clarity. 

10) Add personal stories: Include relevant anecdotes to make your Presentation more relatable.   

All in all, Presentation skills are a valuable asset, impacting both personal and professional realms of life. By mastering these skills, you can become a more effective communicator, a confident professional, and a persuasive influencer. Continuous improvement and adaptation to technological advancements will ensure you stay ahead in this competitive world. 

Want to master the art of impactful Presentations? Explore our Presentation Skills Courses and elevate your communication prowess!  

Frequently Asked Questions

Upcoming business skills resources batches & dates.

Fri 2nd Aug 2024

Fri 6th Sep 2024

Fri 4th Oct 2024

Fri 1st Nov 2024

Fri 6th Dec 2024

Fri 3rd Jan 2025

Fri 7th Mar 2025

Fri 2nd May 2025

Fri 4th Jul 2025

Fri 5th Sep 2025

Fri 7th Nov 2025

Get A Quote

WHO WILL BE FUNDING THE COURSE?

My employer

By submitting your details you agree to be contacted in order to respond to your enquiry

• Business Analysis
• Lean Six Sigma Certification

Share this course

Our biggest spring sale.

We cannot process your enquiry without contacting you, please tick to confirm your consent to us for contacting you about your enquiry.

By submitting your details you agree to be contacted in order to respond to your enquiry.

We may not have the course you’re looking for. If you enquire or give us a call on 01344203999 and speak to our training experts, we may still be able to help with your training requirements.

Or select from our popular topics

• ITIL® Certification
• Scrum Certification
• Change Management Certification
• Business Analysis Courses
• Microsoft Azure Certification
• Microsoft Excel Courses
• Microsoft Project
• Explore more courses

Press esc to close

Fill out your  contact details  below and our training experts will be in touch.

Fill out your   contact details   below

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.

Back to Course Information

Fill out your contact details below so we can get in touch with you regarding your training requirements.

* WHO WILL BE FUNDING THE COURSE?

Preferred Contact Method

No preference

Back to course information

Fill out your  training details  below

Fill out your training details below so we have a better idea of what your training requirements are.

HOW MANY DELEGATES NEED TRAINING?

HOW DO YOU WANT THE COURSE DELIVERED?

Online Instructor-led

Online Self-paced

WHEN WOULD YOU LIKE TO TAKE THIS COURSE?

Next 2 - 4 months

WHAT IS YOUR REASON FOR ENQUIRING?

Looking for some information

Looking for a discount

I want to book but have questions

One of our training experts will be in touch shortly to go overy your training requirements.

Your privacy & cookies!

Like many websites we use cookies. We care about your data and experience, so to give you the best possible experience using our site, we store a very limited amount of your data. Continuing to use this site or clicking “Accept & close” means that you agree to our use of cookies. Learn more about our privacy policy and cookie policy cookie policy .

We use cookies that are essential for our site to work. Please visit our cookie policy for more information. To accept all cookies click 'Accept & close'.

Improve your practice.

Enhance your soft skills with a range of award-winning courses.

How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

• Presentation Skills
• Skills & Tools

Presentation skills can be defined as a set of abilities that enable an individual to: interact with the audience; transmit the messages with clarity; engage the audience in the presentation; and interpret and understand the mindsets of the listeners. These skills refine the way you put forward your messages and enhance your persuasive powers.

The present era places great emphasis on good presentation skills. This is because they play an important role in convincing the clients and customers. Internally, management with good presentation skills is better able to communicate the mission and vision of the organization to the employees.

Importance of Presentation Skills

Interaction with others is a routine job of businesses in today’s world. The importance of good presentation skills is established on the basis of following points:

• They help an individual in enhancing his own growth opportunities. In addition, it also grooms the personality of the presenter and elevates his levels of confidence.
• In case of striking deals and gaining clients, it is essential for the business professionals to understand the audience. Good presentation skills enable an individual to mold his message according to the traits of the audience. This increases the probability of successful transmission of messages.
• Lastly, business professionals have to arrange seminars and give presentations almost every day. Having good presentation skills not only increases an individual’s chances of success, but also enable him to add greatly to the organization.

How to Improve Presentation Skills

Development of good presentation skills requires efforts and hard work. To improve your presentation skills, you must:

• Research the Audience before Presenting: This will enable you to better understand the traits of the audience. You can then develop messages that can be better understood by your target audience. For instance, in case of an analytical audience, you can add more facts and figures in your presentation.
• Structure your Presentation Effectively: The best way to do this is to start with telling the audience, in the introduction, what you are going to present. Follow this by presenting the idea, and finish off the presentation by repeating the main points.
• Do a lot of Practice: Rehearse but do not go for memorizing the presentation. Rehearsals reduce your anxiety and enable you to look confident on the presentation day. Make sure you practice out loud, as it enables you to identify and eliminate errors more efficiently. Do not memorize anything as it will make your presentation look mechanical. This can reduce the degree of audience engagement.
• Take a Workshop: Most medium and large businesses allow their employees to take employee development courses and workshops, as well-trained employees are essential to the success of any company. You can use that opportunity to take a workshop on professional presentation skills such as those offered by Langevin Learning Services , which are useful for all business professionals, from employees to business trainers and managers.

Job profiles that require this skill

Not yet a member? Sign Up

join cleverism

Find your dream job. Get on promotion fasstrack and increase tour lifetime salary.

Post your jobs & get access to millions of ambitious, well-educated talents that are going the extra mile.

First name*

Company name*

Company Website*

E-mail (work)*

Login or Register

Password reset instructions will be sent to your E-mail.

Creating an effective presentation is an essential skill in both professional and educational settings. Whether you're presenting in a corporate meeting, a conference, or a classroom, a well-crafted presentation can significantly influence your audience's perception and understanding of your message. In this guide, we will explore what makes a good presentation and provide a step-by-step tutorial on how to create a compelling PowerPoint presentation.

Importance of a Good Presentation

A good presentation is more than just a set of slides; it’s a combination of clear messaging, engaging visuals, and confident delivery. The ability to communicate your ideas effectively can lead to better engagement, understanding, and retention of information among your audience. This is crucial in any scenario where you need to inform, persuade, or inspire others.

In this guide, we will cover:

Key Elements of a Good Presentation

• Step-by-Step Instructions on Creating a PowerPoint Presentation

Tips for Enhancing Your Presentation Skills

1. Clear Objective

Before you start creating your presentation, define the objective. What do you want your audience to take away? Your objective will guide the content and structure of your presentation, ensuring that all elements align with your primary message.

2. Know Your Audience

Understanding your audience is crucial. Consider their knowledge level, interests, and what they expect to gain from your presentation. This will help you tailor your content and delivery to meet their needs and keep them engaged.

3. Structured Content

A well-structured presentation has a clear beginning, middle, and end. Start with an introduction that outlines the main points, follow with detailed content, and conclude with a summary and call to action.

4. Engaging Visuals

Visual aids like images, charts, and graphs can make complex information more understandable and keep your audience’s attention. However, avoid cluttering your slides with too much text or overly complicated graphics.

5. Practice and Delivery

Even the best slides won’t save a presentation if the delivery is poor. Practice your presentation multiple times to become familiar with the content and flow. Focus on speaking clearly, making eye contact, and using body language to emphasize key points.

How to Make a PowerPoint 101

Creating a PowerPoint presentation involves several steps, from planning your content to designing your slides. Here’s a step-by-step guide to help you get started.

Step 1: Plan Your Content

Define your objective.

Start by clearly defining the goal of your presentation. Ask yourself:

• What is the main message I want to convey?
• What should my audience learn or do after my presentation?

Outline Your Presentation

Create an outline to organize your thoughts and structure your presentation logically. A typical outline includes:

• Introduction: Brief overview of the topic and main points.
• Body: Detailed information, divided into sections.
• Conclusion: Summary of key points and a call to action.

Step 2: Create Your Slides

Open powerpoint.

Launch Microsoft PowerPoint and open a new blank presentation.

Choose a Template

PowerPoint offers a variety of templates that can give your presentation a professional look. Choose one that complements your topic and audience.

Add Title Slide

Your title slide should include:

• The title of your presentation.
• Your name and/or the name of your organization.
• The date of the presentation.

Add Content Slides

For each section of your outline, create a new slide. Here are some tips for designing content slides:

• Keep it Simple: Use bullet points to highlight key information. Avoid long paragraphs.
• Visuals: Incorporate images, charts, and graphs to illustrate your points.
• Consistency: Use the same font and color scheme throughout your presentation to maintain a cohesive look.

Step 3: Design Tips for Effective Slides

Use high-quality images.

Ensure that any images you use are high-resolution and relevant to your content. Avoid using generic stock photos that don’t add value to your presentation.

Each slide should convey one main idea. Use short phrases and bullet points rather than long sentences. This makes it easier for your audience to follow along.

Choose Readable Fonts

Select fonts that are easy to read. Sans-serif fonts like Arial or Helvetica are typically best for presentations. Ensure text size is large enough to be read from the back of the room.

Use Contrasting Colors

Make sure there is enough contrast between your text and background colors. This improves readability and ensures your content stands out.

Step 4: Practice Your Presentation

Rehearse multiple times.

Practice delivering your presentation several times. This helps you become more familiar with the content and flow, reducing the likelihood of mistakes.

Time Your Presentation

Ensure your presentation fits within the allotted time. Practice speaking at a steady pace and avoid rushing through your slides.

Get Feedback

If possible, practice in front of a colleague or friend and ask for feedback. This can help you identify any areas that need improvement.

1. Engage Your Audience

Start with a question or an interesting fact to grab your audience’s attention. Encourage participation by asking questions throughout your presentation.

2. Use Stories and Examples

People remember stories better than facts. Use relevant anecdotes and examples to illustrate your points and make your presentation more memorable.

3. Maintain Eye Contact

Eye contact helps to build a connection with your audience and keep them engaged. Make sure to look at different parts of the room rather than focusing on your slides or notes.

4. Manage Nervousness

It’s normal to feel nervous before a presentation. Take deep breaths, practice relaxation techniques, and focus on your message rather than your anxiety.

5. Use Body Language

Your body language can reinforce your message. Use hand gestures to emphasize points, move around the stage to maintain energy, and ensure your posture is confident.

Also Read : Snagit vs. Camtasia

Creating a good presentation involves careful planning, designing engaging slides, and delivering your message confidently. By following the steps outlined in this guide, you can develop a PowerPoint presentation that effectively communicates your ideas and keeps your audience engaged. Remember, practice is key to becoming a skilled presenter. The more you present, the more comfortable and proficient you will become.

1. How long should a good presentation be?

The length of a good presentation depends on the context and audience. Generally, aim for 15-20 minutes to maintain attention, followed by a Q&A session. For longer presentations, incorporate breaks and interactive elements to keep the audience engaged.

2. How many slides should I include in my presentation?

A common guideline is one slide per minute of your presentation. However, the number of slides should reflect the complexity and depth of your content. Focus on quality over quantity.

3. What is the best font size for PowerPoint slides?

For readability, use a minimum font size of 24 points for body text and 36-44 points for headings. Adjust based on the size of the room and audience.

4. How can I make my presentation more interactive?

Incorporate audience polls, Q&A sessions, and interactive elements like quizzes or live demonstrations. Encourage audience participation through questions and discussions.

5. What should I do if I forget a part of my presentation?

If you forget a part of your presentation, take a moment to compose yourself. Use your notes or slides to jog your memory, and if needed, acknowledge the lapse with humor and move on. Staying calm and composed is key.

6. How can I reduce anxiety before presenting?

Prepare thoroughly and practice multiple times. Use deep breathing exercises, positive visualization, and relaxation techniques before your presentation. Focusing on your message and audience rather than your nerves can also help.

7. Can I use animations and transitions in my slides?

Animations and transitions can enhance your presentation when used sparingly. Avoid overuse, as too many effects can be distracting. Use them to highlight key points or smooth transitions between sections.

8. How do I handle technical difficulties during a presentation?

Have a backup plan, such as printed handouts or a copy of your presentation on a USB drive. Stay calm and address the issue as best as you can. If the problem persists, be prepared to continue your presentation without visual aids.

9. What are some common mistakes to avoid in presentations?

Common mistakes include overcrowding slides with text, reading directly from slides, lack of preparation, and ignoring the audience. Focus on clear, concise content, practice your delivery, and engage with your audience.

10. How do I end a presentation effectively?

End your presentation with a strong conclusion that summarizes your main points and provides a clear call to action. Thank your audience for their attention and invite questions or discussions to close the session.

Get Doodle Maker For Just a One-Time Payment

Get a FREE QUOTE

Latest blogs, voice over like a pro: beginner's guide in 2024, youtube vs. vimeo: best platform for your business in 2024, using green screen in marketing videos: a comprehensive guide for 2024, ultimate guide to video pre-production in 2024 : everything you need to know, how-to videos : the ultimate guide to creating and utilizing them effectively (2024), snagit vs loom: a comprehensive 2024 comparison.

“What we love most about animation is, it’s a team sport, and everything we do is about pure imagination.”

• Organizational Behaviour
• Business Communication
• Effective Presentation Skills

Presentation can be defined as a formal event characterized by teamwork and use of audio-visual aids . The main purpose of presentation is to give information, to persuade the audience to act and to create goodwill. A good presentation should have a good subject matter, should match with the objective, should best fit the audience, and should be well organized.

Characteristics of a Good/Effective Presentation

  Related Articles

• Effective Communication For Students
• Communication Skills For Professionals
• Effective Listening Skills
• Effective Report Writing
• Resume Writing

View All Articles

Authorship/Referencing - About the Author(s)

The article is Written and Reviewed by Management Study Guide Content Team . MSG Content Team comprises experienced Faculty Member, Professionals and Subject Matter Experts. We are a ISO 2001:2015 Certified Education Provider . To Know more, click on About Us . The use of this material is free for learning and education purpose. Please reference authorship of content used, including link(s) to ManagementStudyGuide.com and the content page url.

• Business Communication - Introduction
• Communication Process Components
• Oral Communication
• Written Communication
• Non Verbal Communication
• Importance of Communication
• Communication Flows
• Writing Effectively
• Effective Writing for Results
• How to make a Great Presentation?
• Body Language in communication
• Grapevine Communication
• Feedback Communication
• Communication Barriers
• Effect of Communication Barriers
• Overcoming Communication Barriers
• Seven Cs of Communication
• Informal Networks in Organizations and Organizational Effectiveness
• Corporate Meetings
• Conducting Effective Meetings
• Intercultural Communication
• Guidelines for Effective Communication
• Format of a Resume
• A Resume - What it is and Why You Need One ?
• Different Types of Resume
• The Importance of a Resume
• How to Write an Impressive Resume
• Resume Mistakes to Avoid
• How to Make Your Resume Stand Out and a Winning One
• How to Address Career Gaps and Other Career Weaknesses in Your Resume
• Writing a Resume in the Absence of Strong Work Experience
• Tips for Providing the Resume a WOW Factor
• Job Interview Tips
• Business Negotiations
• How to Conduct High Stakes Negotiations in the Digital Age without Being Short-changed

• Skip to main content
• Skip to primary sidebar

Presentation Websites dot com

What Makes a Good Presentation?

When you are selling a concept, idea or a product through a presentation, it is paramount to make it as good as possible since the perception of the audience will lie solely on the quality of the presentation. So we ask ourselves, what makes a good presentation? We will strive to answer this intriguing question in the paragraphs that follow.  Ignore these at your own peril.

Here are 10 Essentials for a Memorable Presentation

Emotions are evident in facial expressions and tonal variations. What is so important about emotions in a presentation? Emotions connect one with the audience on a personal level. This way the audience is able to identify with you. It keeps the audience engaged and interested in what you have to say. If you are selling a product or concept, you will require the buyer to have interested in whatever you are offering. Emotions also emphasize your human qualities which makes it different from listening to a machine explain a concept.

2. Sparse Content on the Slides

When making a presentation, it is important to note that the imagery you are using for the presentation is meant only to act as a complement to what you are saying instead of being a repetition. The word on the presentation should also be few so that the audience will focus on what you are saying and not on the screen. People do not typically read and listen at the same time, so having too much text on your slides can have serious consequences on the quality of your presentation. To keep the audience engaged, always have few words in the slides and a lot of content on your scripts. This way your presentation will be awesome as all attention will be on you.

3. Passion and/or Strong Conviction

The most convincing speakers in history all had conviction – a deep belief in what they were doing is right.  Being passionate about the topic of presentation is an indispensable quality one should always have. You should always strive to present the information to the audience in a way that they can easily understand the concepts and ideas you are putting across. You should think of ways in which you can make the audience to be at the center of the story and not just an observer. Unless it is a technical presentation, use words that are easily understood by everyone. It is not always true that using big words will make you sound smarter. However, it is good to limit the amount of information that you put across to the audience. The audience cannot remember everything you tell them thus it is necessary to reduce the information to the main points that you need to get across. If you are strongly convinced on the topic of presentation and you present it with a lot of passion, your audience will also be captivated and will want to know more about your topic of presentation.

4. Credibility or Authority

Another component of a good presentation is the credibility of the speaker. You have to find ways of building and gaining credibility. A good reputation can go a long way to developing credibility with your audience. However, the presentation must confirm prior assumptions of the audience. Being natural in the presentation also helps to build your credibility. This can be done by either providing persuasive information, establishing a rapport with the audience using wits and humor. This helps you seem more genuine rather than as if you are reading from a bunch of index cards or a script. It is always good to display your human qualities while maintaining a sense of professionalism throughout the presentation.

5. Good Eye Contact

Maintaining eye contact with the audience throughout the presentation also makes the presentation great. It increases the level of interaction with the audience and increases their confidence in you. The presentation becomes a one to one presentation rather than a one to many talk. Eye contact also helps to make the audience trust you and your words.

6. Loud and Audible Voice

Having an audible voice which is loud enough shows your passion and confidence during the presentation. The audience can easily tell when you don’t believe even in what you are saying simply from the loudness of your voice. It is therefore necessary to ensure that everyone in the audience can hear you clearly and no one is left behind or straining to hear. This will make a big difference in the audience’s perception towards you.

7. Tonal Variations

It is not enough to just have a loud enough voice. Your voice should also be varied with intonations when emphasizing on certain concepts and clarifying details. Having a variety in the voice also goes a long way to keep the audience engaged and interested in the topic being presented.

8. Be Relaxed Yet Professional

The presenter should always strive hard to look relaxed. Having a relaxed look gives the audience the confidence that you know what you are talking about and that you have a fairly good coverage of the concepts. With a relaxed look, the audience is also relaxed and they can be able to follow the presentation easily gaining new concepts along the way.

9. Organization of Ideas and Concepts

The way in which your presentation is organized also has a significant effect on whether it will be a good or bad presentation. The flow of ideas and concepts should be gradual and smooth ensuring that the audience is comfortable with one concept before moving on to another. This is very important in presentations such as sales pitches as it reveals the products gradually giving the audience a whole picture in bits which fit together nicely.

10. Interesting Examples and Stories

Having a dull and dry presentation is one thing to be avoided at all costs. This can be rectified by mixing the presentation with interesting examples and funny stories that will help the audience understand the topic being presented better. The examples and stories, however, have to be relevant to the topic at hand or else they will seem strange and out of place. These stories also have the ability to bring life into a dry subject.

Final Thoughts on Making Great Presentations

In conclusion, what makes a good presentation mainly depends on the way in which it is delivered, the way in which the presentation is organized and how the presenter feels about the topic, the audience and themselves.

Reader Interactions

Leave a reply cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

<< back to SP Insights Lab

7 Qualities Of A Good Presentation

Presenting is not most people’s favourite thing to do, but it is unfortunately a significant part of the modern professional world. While it’s not easy to shake those presenting nerves, there are ways you can learn to deal with them, chief among them is by giving a good presentation. When you deliver effective and successful presentations, it builds your confidence which makes it much easier the next time you present.

If you have a big presentation lingering in the near future and want to really nail it, identify what makes a good presentation. Here are some examples:

I know this seem fairly impossible at the moment but going into a presentation with confidence really helps to sell it to your audience. People want you to succeed and they are looking to you to make them at ease. If you’re second guessing everything about your speech pattern and delivery, how can you expect those listening to buy in to what you’re selling. Prepare thoroughly and come ready to do the best job you can. The right attitude can make a big difference.

Keeping a captive audience is not an ease task, especially within the business world. While the information is no doubt important, the subject material can sometimes be dry, so it’s your job as a presenter to give it some life. Delivering the topic with passion can often times translate into your audience forming their own interest in the subject. When you can speak passionately and eloquently about a subject, it will at the very least help to hold the attention of those you’re speaking to and hopefully ignite a passion of their own.

Before getting started on your presentation, you want to learn as much as possible about the subject you’re going to speak about. Become as much an expert as is reasonable to expect. The hope is that without even preparing a presentation, you would be able to speak at length on the subject. Without having a handle on the material, you will lose the audience. No matter how many times you practice, an audience can always tell the difference between someone who really knows the subject and those who are just regurgitating facts.

Naturalness

Memorizing a presentation can help to make you feel more prepared, but an overly memorized presentation isn’t too much fun to sit through. Presentations should certainly be professional but they can also benefit from adding a bit of informality to the proceedings. Being comfortable with the material allows you to be open to a bit of naturalism when presenting which makes for a much more engaging talk. Stay on your talking points and don’t stray off course, but don’t make things too rigid or else it won’t be fun for anyone.

Organization

While a little informality can be great for a presentation, when it comes to the structure of your presentation, strict guidelines are important. When a presentation hopes around too often, even if the right points are being hit, it can cause confusion in the audience and the message to become muddled. Your points need to connect and lead from one into the other so the audience has a story to follow. This helps them to remember information more easily and actually attain what you’re trying to say.

Time-sensitive

Getting across all the necessary information in your presentation is important, but keeping the whole things to a reasonable length is also important. No matter what you’re talking about, your audience isn’t going to stay with you forever, so you need to make the presentation as concise as possible. Make cuts where necessary, understand what’s really important and what is not and be able to improvise if you’re running long.

Above all else, a presentation is meant to convey a message. You could check all the box for the above qualities but if your audience leaves the presentation not knowing what your message was, then the whole thing failed. Identify a clear and concise message that can easily be interpreted and taken from your presentation. Know each time within your presentation that you need to hammer home that message. A clear message well delivered is the absolute key to a successful presentation.

More from the SP Insights Lab:

If you liked this article, please share it!

For Organizations

For seasonedpros.

Support & General Inquiries Contact Us

Sales [email protected]

© 2021 all rights reserved, SeasonedPros.ca

Reach out for more information

Complete the following form to let us know who you are and what you would like more information about, and someone will get in touch within 1 business day.

• Presentations
• Most Recent
• Infographics
• Data Visualizations
• Forms and Surveys
• Video & Animation
• Case Studies
• Design for Business
• Digital Marketing
• Design Inspiration
• Visual Thinking
• Product Updates
• Visme Webinars
• Artificial Intelligence

51 Best Presentation Slides for Engaging Presentations (2024)

Written by: Chloe West

When you're creating a presentation for a live audience or embedding it on a webpage for visitors to access on their own time, you want it to be engaging. And unfortunately, too many presentation slides are boring and forgettable.

But with Visme, we've put together 51 of our top presentation slides to help you find the perfect template for your next presentation.

To make navigation easier, we've broken them down into six categories. Browse through each below to find your next presentation slides.

Here's a short selection of 8 easy-to-edit presentation templates you can edit, share and download with Visme. View more below:

51 Best Presentation Slides for Engaging Presentations

Business Presentation Slides

Finance presentation slides.

• Sales & Marketing Presentation Slides

Education Presentation Slides

Pitch deck presentation slides, nonprofit presentation slides, presentation slide faqs.

There are so many reasons you might need to give a presentation in your business or career. And we’ve got just the right templates to get you started.

After all, you’re probably spending enough time creating the content and rehearsing your presentation deck. You don’t need to worry about your presentation slide design at the same time.

Here are a few of the best presentation slide ideas based on topic material, like the ones you’re regularly using. And if you're racing against the clock, tap into Visme's AI presentation maker to create eye-catching presentations in seconds. Just input your prompt, provide more context, select your preferred style and watch the tool generate your slides. Customize every part of your presentation with our intuitive editor.

1. Meeting Agenda Template

Customize this presentation template to make it your own! Edit and Download

Sick of seeing team members nod off or lose focus during your team meetings?

Put together your meeting agenda ahead of time using these presentation slides to help keep your team engaged and informed throughout.

This template comes with 15 premade presentation slides that cover everything from project management to charts showing performance and overall meeting objectives. Whatever you need to share in your meeting, you can find in this theme.

Plus, you can completely customize these business slides to match your company colors directly in Visme!

2. Company Goals Template

It’s important to ensure everyone on your team knows and understands the company’s goals. After all, everyone’s work should be geared towards achieving those goals.

You can use these nice business slides to put together a background of your company and how far it’s come, as well as detail your upcoming goals, launches and more.

3. Company Overview Template

If you’re speaking to a networking group about your company or pitching to investors, you likely need to give an overview of your company, its leadership team and its offerings.

These are the perfect presentation slides to help you put together a minimalistic design that draws focus towards your company and its mission.

Plus, all of these good-looking slides are perfectly set up to highlight your company’s most important assets.

And best of all, they’re completely customizable. Add in your own brand fonts and colors to create the perfect presentation for your business.

Make the goal-setting or design process a collaborative activity with the help of Visme’s collaborative feature . Team members can edit your presentation, leave feedback and draw annotations in real-time or at their own pace.

4. Project Status Report Template

When it comes to project management, you could always just send over a boring email or report update, but a better way would be to put together a presentation updating your team and/or your supervisors on the status of the project and the remaining timeline.

This presentation theme comes with 14 different slides to help you put together a status report that covers all aspects of your project: the various phases and how far along each one is, the timeline for your project, a project health card and more.

You can also gain even more inspiration for your project timeline slides from these timeline infographic ideas .

5. Business Annual Report Template

Want to show your boss how the company is doing? Or share how your team’s efforts have affected the bottom line? Put together a presentation that shows your business’s results over the year.

While this presentation template comes with a fun geometric accent pattern, you’re able to swap out any of these shapes for ones that more accurately represent your business or your message right in Visme’s design dashboard.

Working on this design with your team? Effectively manage the process with Visme’s workflow management tool . You can assign different sections of the slide to your team members to work on set deadlines, manage progress, track corrections and more.

6. Business Plan Template

Are you starting a new business? You might be looking for investors, or perhaps you want to pitch the idea to a potential cofounder. You need to deploy the best presentation slides possible.

You can use this theme to put together a polished business plan presentation that showcases your business idea, the market summary, the industry opportunities and more.

You can also use Visme’s color themes to find the perfect color scheme for your presentation and your upcoming business. After all, your brand colors can say a lot about your business.

7. Product Introduction Template

Put together a presentation that introduces a new product idea to your boss, your board of directors or your investors. Take advantage of the charts and graphs in Visme’s design dashboard to showcase various studies and statistics that prove why your idea will be profitable.

Or you can utilize this presentation theme to introduce a product to the public. If your company is in the process of developing a new product to release, a presentation introduction can be a great and engaging way to share it with your audience.

8. Product Presentation Template

Whether you’re launching a new product or sharing the features of an already existing one, you can show off your product through a presentation with nice slides.

You can share your presentation on social media, on your website or at a large company event to announce it to your audience. Include bright, high-quality photos of your product and a list of its best features to really highlight your new release.

9. Visual Brand Identity Template

There are many different ways to create a brand style guide for your business. One great way is with a presentation.

These presentation example slides allow you to seamlessly input your fonts, colors and other visual guidelines into a single presentation so that you can easily share your brand with the designers, marketers and other members of your team.

10. Special Business Presentation Template

These presentation slides can help you easily put together a business introduction template for a conference or networking event.

Just click above to edit in Visme, switch out your background with one of the thousands of options in our photo library, add in your own key facts, vision and values and download!

If you’re running out of ideas for your presentation , you can use Visme’s Writer AI to produce high-quality drafts, proofread your content or adjust its tone.

11. Industry Trends Template

Put together a presentation to showcase upcoming trends in your industry. You can leave the patterns and colors the way they are in these existing presentation slides, or you can add in your own brand colors or product colors.

Understanding developing trends in your industry each year is important so that you know where your business should focus its efforts.

Sharing a presentation with your team is a great way to stay ahead of the curve.

12. Services Template

Use these slide presentation examples to showcase your services and what you can offer your clients/customers. If you have a visual business, a presentation is an excellent way to highlight your work and show it off to prospective leads.

Swap out each photo in the example slides with photos of your work, update the fonts to match your brand voice (or upload your brand fonts) and add in the services you offer.

13. Slideshow Template

A slideshow presentation is a great way for you to showcase photos of your work alongside your service offerings. This template even includes social media icons on the last page so that viewers know how to find the business online.

Again, you’ll want to swap out all of the photos with your own work, but this presentation theme is a great way to get started.

14. How To Presentation Template

Are you presenting a tutorial or step-by-step guide on how to do something? Using example slides to put together your content is a great idea.

It’s a disservice to your company and your customer to assume that everyone automatically knows how to use your product or service. Showing your audience exactly what to do is essential to your customer service strategy.

Spice up your presentation by adding stunning, high-resolution images and stock photos , videos , icons , widgets and other design elements.

Didn’t find any photos that caught your eye? We’ve got you. Use Visme’s AI image generator to whip up captivating images that match your presentation theme and design.

Even if you have photos that need editing, use Visme's AI Edit tools to touch up, unblur, upscale, erase and replace images with one click.

15. Survey Results Template

Putting together a customer survey is a great idea to understand how your audience feels about your industry or even your company. Grab those results and insert them into these presentation slides to share with your team.

You can also put together a blog post or webpage with survey results and embed this presentation directly into it so your audience can understand the state of the industry as well.

Visme’s design dashboard allows you to add in various charts and graphs that adjust automatically based on the numbers you input. After all, ain’t nobody got time for manually adjusting the sizes of bar graphs and pie charts.

16. Company Overview Presentation Template

Utilize these beautifully designed presentation slides to create a brief overview of your company and its offerings.

Having a readily available presentation overview of your company is a great idea for when you’re pitching investors, journalists for coverage and more. You don’t need to recreate a presentation each time. Instead, put together a visually appealing and informative one-size-fits-all overview.

You can add in your own photos or choose from Visme’s photo library to keep the same beautifully minimalistic appeal.

When sharing financial information, it’s always helpful to put together some kind of visual aid. This can be used to further emphasize your content, whether it’s about going over budget, showing off exciting revenue increases and more.

Check out these finance slide presentation examples to find the perfect template for your goals.

17. Financial Report Template

Use this template to put together a presentation that goes over your company’s expenses, sales, profits and more.

The built-in data visualization options allow you to showcase your point with more than just numbers. Add in a table of contents to keep your report organized and cohesive, letting your team know exactly what information they’ll find inside.

18. Statistical Presentation Template

Need to report some financial statistics and data? These presentation slides are perfect for helping you insert cold, hard facts into your presentation.

Each slide includes a different type of chart or graph for you to choose from to fully represent your data and statistics. You can easily switch your color scheme by inputting your own brand colors or by choosing a preset color theme from Visme’s dashboard.

19. Map Presentation Template

It’s important to know where it makes the most sense to market your product geographically. Showcase sales and overall company growth and profitability by location.

Knowing your revenue based on geographic location is essential for a global company, and this presentation template is perfect for the job.

Create a stunning presentation in less time

• Hundreds of premade slides available
• Add animation and interactivity to your slides
• Choose from various presentation options

Sign up. It’s free.

Sales and Marketing Presentation Slides

When it comes to sales and marketing for your company, there is a lot of data and information that can be represented visually. Creating sales and marketing presentations helps with keeping your team on the right track, but can also be a great way to make a pitch.

Learn more about creating essential sales and marketing presentations with these templates.

20. Visualization for Sales and Marketing Template

When you’re putting together a sales and marketing plan, you have to present it to your boss for approval, then to your team for implementation.

Use these presentation slides to help visualize your sales and marketing plan , including each of the upcoming tactics and strategies and the steps for putting them in place.

Having a presentation to refer back to allows your team to ensure they’re implementing the strategies properly.

21. Simple Marketing Presentation Template

Whether you’re introducing new marketing ideas to your team, pitching a new marketing strategy to your boss or to a new client, a presentation with nice slides is the perfect format.

Grab this presentation template that helps you to define your new ideas and share specific tactics for how they should be implemented for the business. Then get ready to rock your pitch and share your awesome new ideas.

22. Market Analysis Template

Review market trends with your team so you know where to take your company’s marketing messaging. You can send out a customer survey or take a look at a few studies that have been done surrounding your industry to put together your market analysis report.

Input all of your findings into this presentation template so you can easily present it to your team or grab the link and send it in an email. Even if you’re not standing up to give a presentation, these presentation slides are still an engaging way to share necessary information.

23. Marketing Plan Template

Building a new marketing plan for your business? Put together  great presentations for your marketing plan to share with your team.

Presenting your new marketing plan to the company is a great way to get everyone motivated and on board with new strategies and ideas.

You can add in your goals, objectives and even user personas with this ready-made marketing plan template.

24. Sales Report Template

Your sales team should be regularly providing insight on how much revenue the company is generating. And a great way to do that is through a sales report presentation or slideshow.

It’s important to stay informed of sales growth throughout the year. Share graphs of sales quarter-over-quarter or year-over-year to see where the company/sales team needs to improve.

25. Press Release Template

Don’t just write a boring old press release to send out to journalists and media publications. Instead, create an interactive press release showcasing your launch.

A presentation press release will help your business stand out from the dry press releases most publications receive, offering even more incentive for them to highlight your business and its products/services.

Edit this business slide to add in your own brand touches, voice and launch information before grabbing the link and sending it off.

26. Social Media Report Template

Sharing results of any marketing strategy is always essential. This is how you keep your team updated of any strategies that are working, and any strategies that need some adapting.

This presentation theme is a great way to share your current strategy and results. Input your platforms, your strategies and your metrics before presenting it to your team. Customize the presentation slides so that they cater perfectly to your company’s strategy.

27. Social Media Strategy Template

Pitching a social media strategy to your boss can also be done well with a presentation. Showcase why social media is important to invest in, what your plan is and how it will affect the bottom line.

This presentation template already gets you started in perfectly pitching your own strategy. Simply adjust it to your brand colors and fonts and update the information with your own.

Presentations are huge in educational settings.

Whether you’re a teacher looking for an interactive way to share your lesson plan or a student trying to finish up a school project, we’ve got the presentation templates for you.

Take a look at our education presentation slide options to find one that works for you.

28. Training Plan Template

When working one-on-one with a student or mentee, it can be a good idea to put a training or education plan into place. These presentation slides are the perfect start to your lesson and can help to visualize the content and learn in a different way.

Putting together educational content in a presentation helps offer different formats for learning. Students are often not provided with all of the tools they need to learn the material, and an interactive presentation is a great place to start.

29. Book Report Template

Putting together a book report to present for your class? Get started with a presentation theme that you can fully customize for your specific book.

These presentation slides allow you to seamlessly enter in the information about your main characters, the theme of the book, its timeline and any other pertinent information you need to share with the class.

Don’t worry about presentation design in your next project. We’ve already got it all put together for you! Simply click edit, insert your book content and download your presentation.

30. Trivia Template

Help your class remember fast facts before a text with this trivia template. It’s a great way to host a study session in your classroom, and the content is easily interchangeable.

Or if you’re a student, put together a presentation study guide to help you memorize the most important key facts and information from class. A trivia presentation format can make for a fun study sesh before the test.

31. Lesson Plan Template

Don’t waste time putting together a dry Microsoft Word or PowerPoint lesson plan. Instead, create an interactive lesson plan that helps you stay on message during your class, and helps your students to know exactly what’s going to come next.

32. Group Project Template

Group presentations just got a little more exciting. Blow the rest of your class’s projects away by using these presentation slides to compile your overall project objectives and results.

You can easily adjust colors and fonts, add in your team members and insert copy relevant to your class and your group project.

Don’t forget to thank your classmates and your teacher for listening in the end.

A pitch deck is an essential presentation for all businesses and entrepreneurs to have. There are many times you might need to pitch your business, whether it’s to investors for funding, journalists for media coverage and more.

Using a presentation template to put together your pitch deck is a great idea so that you can focus on pitching your business without having to worry about the design.

Browse through the pitch deck presentation slides below to find one that works for your business and its goals.

33. Airbnb Pitch Deck Presentation Template

Give this Airbnb-inspired pitch deck presentation theme a go when putting together a slideshow for your business. In your company slide, include the solution that your business provides its customers, product/service information, and excerpts from press acknowledgements.

34. Front Pitch Deck Presentation Template

Showcase your business with this geometric pitch deck template inspired by Front. Add in the planned acquisition channels for your business, your leadership team and more.

Your pitch deck is meant to showcase your business to people who may want to work with you, so it’s important to share the most imperative information.

35. Buffer Pitch Deck Presentation Template

Showcase the state of the industry and your business’s role in it with this pitch presentation slides idea inspired by Buffer. The information these presentation slides include helps you to share the impact your company has had on your industry.

Since industries are ever-changing, you can easily update the information within your pitch deck in Visme and it will automatically sync to the webpage where you embed this presentation.

36. Comms Pitch Deck Presentation Template

Use these presentation slides inspired by Intercom to give your audience an idea of what your product is going to look like and how it will work.

This is the perfect pitch deck template to take advantage of when launching a new SaaS product or app so that you can share what the technology will look like and how it will work.

Showcasing specific features and tutorials is a great way to get people talking about your product.

37. WeWork Pitch Deck Presentation Template

Is your company helping to fuel a movement? Share how your company is changing the industry with this pitch deck template inspired by WeWork.

It’s exciting when your business is doing more for your industry than simply adding another product or service. Focusing on a movement that really switches up the way your industry does things is an incredible feat.

Utilize a pitch deck template like the one above to showcase how your company is involved.

38. Buzzfeed Pitch Deck Presentation Template

Does your business focus on content? Or perhaps you’re creating a new kind of media outlet?

Show off your content and analytics with this Buzzfeed-inspired pitch deck presentation template. Getting advertisers on board and other media outlets to talk about you is important for success.

This is why you need to be putting together a pitch deck that shares that kind of information. No one will want to work with you if you keep your analytics in the dark.

Use dynamic fields to ensure your brand information and other key details stays consistent across slides and other projects. These fields are customizable and change automatically based on input or predefined conditions.

39. Investor Pitch Deck Template

Starting a new venture that you need funding for? Use these presentation slides to put together a pitch for investors in your business.

From showcasing the problem in the industry to your business’s solution, along with your business plan and pricing table is a great way to get potential investors interested in what you’re selling.

40. LinkedIn Pitch Deck Presentation Template

Compare and contrast what processes look like with and without your business with this pitch deck template inspired by LinkedIn.

It’s a great idea to take care of this in your pitch deck so that you make the job of any media outlet or writer covering your business even easier. After all, you’ve done the hard work for them.

They were going to share how your business helps. You’ve already visualized this in your pitch deck. This increases the chances that people will cover your business.

41. Mattermark Pitch Deck Presentation Template

Use this pitch deck presentation theme inspired by Mattermark to put together key questions about the industry that showcase why your business is so essential.

Launching a startup is hard work, and that’s why a pitch deck is an essential marketing tool to have. Creating a pitch deck that already answers the why and how questions of your business is a great way to introduce who you are and what you’re doing to investors and reporters.

42. Foursquare Pitch Deck Presentation Template

Put together an overview of how your product works with this pitch deck presentation template inspired by Foursquare.

With presentation slides already in place to showcase a step-by-step tutorial, all you have to do is input your content and publish your presentation.

43. Fyre Festival Pitch Deck Presentation Template

If your company has been doing some awesome stuff lately, you want your potential investors and those looking to work with your business to know about it.

Show off your company achievements with this pitch deck presentation template inspired by the famous Fyre Festival pitch deck.

44. Biogrify Pitch Deck Presentation Template

Use these presentation slides inspired by Biogrify to excite people about how they can use your product. If you have a unique product or service, you just need to drum up a little excitement and attention!

A pitch deck is the perfect way to do that. Add in your company’s logo, mission and unique selling proposition to get people looking forward to becoming customers/users.

45. Launchrock Pitch Deck Presentation Template

Influencer marketing is a huge marketing strategy that can generate some serious results. What better way to pitch influencers about your business than with this pitch deck inspired by Launchrock?

Don’t email off some boring PDF or Google Doc. Create enticing pitches to influencers with this pitch deck theme, and start watching the replies from influencers pour in.

Working with influencers to promote your product is a great way to increase your audience base and word of mouth about your company.

When you’re running a nonprofit, there is a lot of pitching your organization, talking to donors and working on events to increase donations. This is why you need great slide presentations.

Putting together a presentation for your nonprofit is a great way to showcase what your organization does and why people should donate to it.

Here are a few nonprofit presentation slides to choose from, where all you have to do is insert your information, change colors and fonts and present.

46. Nonprofit Report Template

Put together a report that covers what your nonprofit is working against as well as your nonprofit’s achievements each year.

47. Nonprofit Art Template

Use this presentation slides idea to provide an overview of your nonprofit and its main projects. To generate even more support and donations, it’s important to provide clear insight into your key products and objectives.

48. Nonprofit Environmental Template

This presentation theme is perfect for showcasing the key issues your nonprofit fights for and its process for doing so.

Being transparent about what your nonprofit works on is important so that your donors know exactly where their money is going. Being secretive can generate some bad press, so it’s better to be open with your supporters.

49. Nonprofit Animals Template

These presentation slides use earthy colors to convey their nonprofit’s connection to animal rights. Use this to showcase your nonprofit. You can use the current colors or update it to match your nonprofit’s brand/industry.

50. Wildlife Conservation Template

Use these presentation slide examples to cover why your nonprofit matters and why donors should consider contributing.

A nonprofit only exists when people donate, so putting together a compelling pitch deck showcasing why your nonprofit is so important to your main issue is important. These slides are perfect for sharing your goals and mission.

51. Pet Adoption Slideshow Template

If you're looking for stunning presentation slide ideas , we've got more than enough. This pitch deck presentation template is perfect for SPCAs and other animal societies working on finding forever homes for their animals.

However, it can also be adapted to any other nonprofit or business need. The great thing about these presentation slides is how versatile they are. Each one is completely customizable to fit your specific needs. For example, you can turn it into a video presentation .

Q. What is a PowerPoint Slide Deck?

A PowerPoint slide deck is a collection of slides that are created using an online presentation maker. These slides are used to create presentations for various purposes, like sales , marketing , research , case studies , webinars , onboarding and business in general.

PPT presentation slides typically consist of a series of slides that contain text, images, charts, graphs, and other multimedia elements that are used to communicate information to the audience in an engaging and visually appealing manner.

So why is it called a slide deck? In the early days, presenters would create slides by photographing images or text onto transparent film. These slides would then be loaded into a slide projector and displayed on a screen. The collection of slides was referred to as a "deck," and the presenter would advance through them one by one. Today, the term "slide deck" is still used to refer to a collection of slides or presentation materials, even though most presentations are now created and displayed digitally.

Q. What is a good presentation slide?

A good presentation slide is one that engages your audience and effectively communicates your message.

Here are some key characteristics of a good presentation slide:

1. Keep your slides simple and uncluttered: Avoid excessive text and use bullet points or concise phrases to convey your main points. Use clear and legible fonts, and maintain a consistent design throughout the presentation.

2. Visual appeal: Incorporate visually appealing elements such as relevant images, charts, graphs, or diagrams. Use high-quality visuals that enhance understanding and make the content more engaging

3. Make it readable: Use a readable font size. Stick to a maximum of two or three font styles and sizes. Blend bright and dark colors for the text and background to ensure visual contrast and good visibility.

4. Consistent structure: Use consistent formatting, such as font styles, colors, and alignment, throughout the presentation.

5. Make it interactive: Include animation and interactivity to add flair to your presentation. It can make your presentation powerful and memorable.

Q. How do you make a good presentation slide?

There are lots of presentation software available for creating presentations. But Visme offers users a wide range of features to create visually stunning and engaging presentations.

All you need to do is choose a template from our extensive library of over 500 presentation templates and customize it with your text. You can edit content, change image(s), apply custom colors, input your own fonts and logo, and more. You can visualize data using our wide range of customizable charts and widgets.

Spruce up your presentation by adding audio, video, animations and other interactive elements. Download it as a PDF, PPTX, MP4, and HTML5 to share with your recipient , or generate a shareable link for online sharing.

Q. How do you design a presentation?

Here's a step-by-step guide to help you design some of the best business presentations:

1. Define Your Objective: Determine the purpose of your presentation and identify the main message or key points you want to convey

2. Plan Your Content: Outline the structure and flow of your presentation. Divide it into sections or key topics to ensure a logical progression. Read this article to learn more about creating an effective presentation outline.

3. ​​Create a Storyline: Craft a compelling narrative that ties your key points together. Storytelling can help engage your audience and make your presentation more memorable.

4. Choose a Design Theme: Select a visually appealing design theme or template that aligns with your topic and audience. You can use the ones we've shared above as your presentation inspiration.

Visme’s branding kit streamlines on-brand content creation and ensures you stay consistent across all channels. With our AI-powered brand wizard , you can automatically generate branded templates fitted with your brand elements.

5. Use Visual Elements: Incorporate relevant visuals such as images, charts, graphs, icons, or diagrams to enhance understanding and engagement.

6. Maintain Visual Hierarchy: Organize your content with a clear visual hierarchy. Use headings, subheadings, and bullet points to guide the audience's attention and emphasize key points.

7. Use Transitions and Animations: Apply transitions and animations to enhance the flow and engagement of your presentation.

8. ​​Practice and Test: Review and rehearse your presentation to ensure a smooth delivery. Test your presentation on the actual equipment or platform you'll be using to ensure compatibility and optimal display.

9. Seek Feedback: Before delivering your presentation, consider sharing it with a trusted colleague or friend for feedback. Ask for their input on the content, design, and overall effectiveness. Incorporate their suggestions to improve your presentation.

Q. Which slide is best for presentation?

The best slide for a presentation highly depends on the topic and the target audience. For example, if it's a pitch deck presentation, the financial projections or business model slide would be the best.

However, here are some of the most common slides you should know about:

1. Title Slide: It announces the presentation's topic and introduces the speaker. It grabs the audience's initial attention.

2. Agenda Slide : This gives the audience an idea of what to expect throughout the presentation.

3. Content Slide : These are dense with information. They're best when broken down into bullet points for readability.

4. Visual Slide: Slides with infographics, charts, or other visuals can improve understanding and retention of complex data.

5. Interactive Slide: Encourages audience participation and engagement, especially in virtual presentations.

6. Conclusion/Summary Slide: Reinforces your presentation's key points or takeaways.

7. Question & Answer Slide: Allows interaction and clarification, ensuring the audience fully grasps the presented materials.

8. Contact Information Slide: Provides follow-up information for further questions or networking.

Q. What are the 3 main types of presentation slides?

While there's no one-size-fits-all rule for making presentation slides, you can group them into three main categories:

Introduction and Closing Slides

These slides bookend your presentation. The introduction slide typically includes the title of your presentation, your name and any relevant introductory information. The closing slide summarizes key points, provides a conclusion and often includes contact information or a call to action.

Content Slides

Content slides make up the core of your presentation and contain the primary information you want to convey to your audience. They can include text, images, charts, graphs and other visual or textual elements supporting your presentation's message.

Transition Slides

Transition slides signal a change in topic or create a smooth flow between different sections of your presentation. They often feature a brief title or heading that previews the upcoming content. Transition slides help guide your audience through the presentation and make it easy to follow.

Q. What are the 4 types of presentation?

The four types of presentations are informative, instructional, persuasive and arousing.

1. Informative Presentations: These are used to educate the audience on a particular topic. They present facts, data and information to increase the audience's knowledge and understanding.

2. Instructional Presentations: These presentations provide step-by-step guidance or training on a specific task, process or concept. You can use this type of presentation for teaching or coaching purposes, emphasizing learning and development.

3. Persuasive Presentations: The primary goal of these presentations is to influence the listeners' attitudes, beliefs or behaviors. Use this presentation type when you want your audience to accept certain arguments or propositions.

4. Arousing Presentations: These presentations aim to evoke interest and awaken curiosity about the topic among the audience. They often aim to inspire, motivate or raise awareness about an issue.

Q. How do you make a 5-minute presentation interesting?

Creating an intriguing 5-minute presentation may be challenging due to the time constraint. Yet, you can deliver an impactful and engaging presentation with a focused approach and attention to detail.

Here are some of the ways to do it:

1. Focus on a single core message : Since you have limited time, choose a specific topic and stick to it. Present only the crucial information that will help the audience understand your point.

2. Engage from the start: Start your presentation with a compelling story, anecdote or a surprising fact. This will grab the audience's attention and spark curiosity.

3. Keep slides simple and visual: Avoid cluttered slides with too much text. Use visuals such as images, graphs or infographics to illustrate your points clearly and concisely.

4. Tell a story: A narrative structure engages the audience and helps them follow your message. Consider using metaphors or anecdotes to explain complex ideas.

5. Encourage questions or interaction: Since time is limited, you might opt for a brief Q&A session, ask a rhetorical question or request audience feedback for further discussion later.

6. Finish strong: Conclude with a powerful statement, call-to-action or takeaway summarizing your main point. Leave your audience with a lasting impression of your message.

Q. How many slides should a 20 minute presentation be?

The number of slides you should have for a 20-minute presentation can vary depending on several factors, such as the complexity of the topic and the pace of your speech.

However, the general rule of thumb is to allocate at least 1-2 minutes per slide, which suggests 10-20 slides for a 20-minute presentation.

Q. What Is the 5 5 5 Rule for Presentation?

The 5 5 5 rule is a framework that ensures your presentation is clear and remains engaging. A presentation should have no more than five words per line of text, five lines of text per slide and five slides that apply the first two rules in a row.

Q. How Do You Make a Presentation Slide?

With Visme’s presentation software, creating a presentation slide is a breeze. Follow these steps to create a presentation slide with Visme.

Step 1: Log in to Visme and choose from hundreds of beautifully designed presentation templates . Each template is equipped with various intuitive layouts, typography, color themes, data widgets and graphics. Or Use Visme’s AI presentation maker to swiftly create a presentation based on your specific needs.

Step 2: Customize your presentation with your company’s logo, colors and other brand items. Upload your own creative collateral or use our assets library to add photos, images, graphics, icons and animations to your content.

Step 3: Once you have finished editing and are ready to share, download your presentation as a live webpage, video, PDF, or HTML file, a customizable PPTX, or embed it on your website.

Q. What Is the 10 Rule for Slides?

The 10 rule for slides is part of Guy Kawasaki’s 10/20/30 rule which emphasizes that no presentation should have more than 10 slides, last longer than 20 minutes, and contain fonts smaller than thirty points.

Q. Which is better Google Slides or PowerPoint?

When it comes to PowerPoint vs Google Slides , both have they're pro's and con's. You'll need to decide what's worth the trade if you should pick one over the other, or simply choose Visme.

Ready to Create Engaging Presentation Slides?

Ready to get started with creating your presentation? Choose from any of these 51 slides for presentation, or browse Visme’s complete template library to find the perfect match for creating your own presentation.

Each one of these presentation themes can be adapted to match your business, school, nonprofit and other needs so that you can create something perfect for your goals and objectives. Create your free account to start customizing with our drag-and-drop presentation maker.

And once you’ve finished creating your presentation, check out our video to help you present like a pro and wow your audience.

Create beautiful presentation slides with Visme

Trusted by leading brands

Recommended content for you:

Create Stunning Content!

Design visual brand experiences for your business whether you are a seasoned designer or a total novice.

About the Author

Chloe West is the content marketing manager at Visme. Her experience in digital marketing includes everything from social media, blogging, email marketing to graphic design, strategy creation and implementation, and more. During her spare time, she enjoys exploring her home city of Charleston with her son.

Microsoft 365 Life Hacks > Presentations > How many slides does your presentation need?

How many slides does your presentation need?

When you’re creating a presentation, it’s important to consider the amount of information you’re sharing with your audience. You don’t want to overwhelm them, but you also want to be comprehensive and ensure that you’re covering all your bases. Whether you’re giving a 10, 15, or 30-minute presentation, see how many slides your presentation needs to get your point across.

Rules and guidance for PowerPoint presentations

PowerPoint is a powerful visual aid for introducing data, statistics, and new concepts to any audience. In PowerPoint, you can create as many slides as you want—which might sound tempting at first. But length doesn’t always guarantee a successful presentation . Most presentations last around 10-15 minutes, and anything longer than that (such as a 30-minute presentation) may have additional visual aids or speakers to enhance your message.

A handy rule to keep in mind is to spend about 1-2 minutes on each slide. This will give you ample time to convey your message, let data sink in, and allow you to memorize your presentation . When you limit each slide to this length of time, you also need to be selective about how much information you put on each slide and avoid overloading your audience.

For 10-minute presentations

Ten minutes is usually considered the shortest amount of time you need for a successful presentation. For a shorter 10-minute presentation, you’ll need to be selective with your content. Limit your slide count to approximately 7 to 10 slides.

For 15-minute presentations

When preparing for a 15-minute presentation, concise and focused content is key. Aim for around 10 to 15 slides to maintain a good pace, which will fit with the 1-2 minute per slide rule.

For 30-minute presentations

A longer presentation gives you more room to delve deeper into your topic. But to maintain audience engagement, you’ll need to add interactivity , audience participation, and elements like animations . Aim for around 20 to 30 slides, allowing for a balanced distribution of content without overwhelming your audience.

Tell your story with captivating presentations

Powerpoint empowers you to develop well-designed content across all your devices

Using the 10-20-30 rule

The 10-20-30 rule is an effective way to structure your presentation. It calls for no more than 10 slides and no longer than 20 minutes (as well as a 30-point font).

Tips for crafting an effective presentation

No matter how long a presentation is, there are guidelines for crafting one to enhance understanding and retention. Keep these tips in mind when creating your PowerPoint masterpiece:

• Avoid overload: Ensure that each slide communicates a single idea clearly, avoiding cluttered layouts or excessive text.
• Pay attention to structure: Think of slides as bullet points with introductions, endings, and deep dives within each subject.
• Add visual appeal: Incorporate images, charts, and graphics to convey information without using too many words to make your audience read.
• Engage with your audience: Encourage interaction through questions, polls, or storytelling techniques to keep your audience actively involved.
• Put in the practice: Familiarize yourself with your slides and practice your delivery to refine your timing and confidence.

Ultimately, the ideal number of slides for your presentation depends on the allocated time frame and how detailed your content is. By striking a balance between informative content and engaging delivery, you can create a compelling presentation that can teach your audience something new.

Get started with Microsoft 365

It’s the Office you know, plus the tools to help you work better together, so you can get more done—anytime, anywhere.

Topics in this article

More articles like this one.

How to introduce yourself in a presentation

Gain your audience’s attention at the onset of a presentation. Craft an impressionable introduction to establish tone, presentation topic, and more.

How to add citations to your presentation

Conduct research and appropriately credit work for your presentation. Understand the importance of citing sources and how to add them to your presentation.

How to work on a group presentation

Group presentations can go smoothly with these essential tips on how to deliver a compelling one.

How to create a sales presentation

Engage your audience and get them interested in your product with this guide to creating a sales presentation.

Everything you need to achieve more in less time

Get powerful productivity and security apps with Microsoft 365

Explore Other Categories

How to Quickly Add Good Animations to Your PowerPoint PPT Presentations

Few apps make it as easy as PowerPoint to add animations to your slides. Learn how to bring stylish sizzle to your PowerPoint presentation with animations.

Tired of building the same old, boring slide decks? As a creative, PowerPoint animation is a surefire way to grab the audience! PPT animation brings dry slides to life.

Animation transforms every presentation that you build. In this tutorial, you’ll learn how to add animations in Microsoft PowerPoint. You’ll see that animation PowerPoint templates are the best way to kickstart your next presentation design.

How to Add Animations to PowerPoint (Quick Videos)

Knowing how to insert animation on PowerPoint is an essential skill, and it’s easy to learn. If you like to learn by watching, we’ve got you covered. Here are two helpful videos to learn PPT animation.

How to Quickly Add Animation in PowerPoint

In this short video, you’ll watch me add animations to a PowerPoint presentation. I’ll cover basic animations and sequencing them so that items appear in the order you want. Check out the video below to watch and learn how to get animation in PowerPoint:

Find the Best Animated PowerPoint Templates (Presentation Animation for 2024)

Animated templates are the best way to animate in PPT. Use PPT how to add animation templates to build amazing slides of your own in seconds.

Trying to find the perfect template? This comprehensive video lists some of the very best PowerPoint animation templates that you can download today.

Need Help? Download Our eBook on Making Great Presentations (Free)

We also have a useful compliment to this tutorial. Quickly grab it before you read on. Download our FREE eBook: The Complete Guide to Making Great Presentations . It’ll help you write, design, and deliver the perfect presentation.

What Is an Animation in Microsoft PowerPoint (Definition)?

PowerPoint animations are visual effects for the objects in your PowerPoint presentation. PowerPoint animations bring objects like text, images, or charts on or off your slide.

Microsoft calls these entrances and exits. An entrance is an animation that brings something onto the slide. An exit moves an object off the slide. Use an animation to make an object enter or exit your slide (or even move it between spots on a slide.)

My recommendation is to completely build out your presentation first and add animations later. Focus on content and the ideas you want to convey. Add the sizzle later in the form of well-timed animations.

PPT animations are the visual effects for objects on your slides. Transitions are the animations that occur when you change slides. This tutorial covers only PPT animations.

How to Make Your First Animation

Read on to learn more about how to customize PowerPoint animations and work quickly with templates.

The tips in this section were written using macOS and Microsoft 365. If you’ve got a different operating system or a different version of PowerPoint, your steps may be slightly different.

Let’s learn PowerPoint animation using a template. This is the Orange Animated PowerPoint Template . You can download it today from Envato to follow along as we learn how to add animation in PowerPoint! It’s the perfect tool to learn PowerPoint animations.

It’s easy to add an animation to your PowerPoint presentation. After you’ve finished inputting all your content into a PowerPoint file, begin adding your animations:

• Click on an object to select it on any slide. This could be an image, chart, or block of text.
• Now, find the Animations tab on the ribbon. This is the control center for PPT animation.
• Find the Animation menu, which has star icons on it. Each one represents an animation effect.
• Click on one of the animation effects to add it to the selected object. In this example, I’m going to click on Fade so that the text fades in.

You’ll know that a slide contains animation when a small orange box with a number appears on the slide. Preview your animations by clicking on the Preview button on the far-left side of the PPT Animation tab.

Your animation will play when you switch to Slide Show mode. Each time you click the mouse button or press a button on a presentation “clicker,” the slide will advance. This could mean going on to the next slide or animating in the next slide object.

That’s it! You’ve added your first animation to PowerPoint. Practice how to add animation in PowerPoint with another element, such as a chart or image. Let’s look at other PPT animations.

Explore PowerPoint Animation Styles

PowerPoint has a great variety of styles with which to animate objects on your slides. With the animation presets you can quickly bring an object on or off a slide with one click.

On the Animations tab of the ribbon, there are many one-click styles to apply to an image. Scroll down in this menu to view them. See the screenshot below for the full list of animations:

When you think of how to add animation in PowerPoint, be creative. And don’t hesitate to try out different ideas. You have countless options. As you design one presentation after another, you’ll want to explore your options. This panel lets you do exactly that. It’s how to insert animation on PowerPoint fast.

The names of the slides are also good clues for understanding what the animations will do. “Fly out” causes an object to exit the PowerPoint slide, while “Float In” is indicative of an object coming onto the slide.

Spend time trying out the various PowerPoint animation effects. Click on each one and PowerPoint will play a short preview, right on the slide.

How to Add Your Second PowerPoint Animation

So far, we’ve animated a single object onto our PowerPoint slide. You know how to get a single animation in PowerPoint. Now, let’s learn how to add animation in PowerPoint with a second object.

To add a second PPT animation to a slide, simply select another object. Then, click on one of the animations from the menu again.

Once you add a second animation to a slide, you’ll notice that each animated object has a small number in a box next to it. That number indicates the order the objects will animate in. A box with a “ 1 ” will be animated first, and a “ 2 ” will be animated after it.

What if you want to change the order of our animations? In PPT, how to add animation also includes sequencing steps. Read on to find out about sequencing the animation in PPT options.

How to Sequence Your PowerPoint Animations

You’ve just learned how to animate slides in PowerPoint. With an array of effects added, you’ve built an animated slide that’s ready to share!

But first, you may want to change the sequence of the animations. In other words, you want to adjust the order in which they appear.

In this example, I want the text box reading “Global Growth” to fly in first. Then, I want it to be followed by the image of the factory on the right. Fortunately, this is easy to do with Microsoft PowerPoint. To start, be sure you’re working on the Animations tab on the ribbon. Then, click on the button labeled Animation Pane.

You’ll see a sidebar menu open on the right side of your PowerPoint window. This is the Animation Pane. Think of it as the control center for animations in PowerPoint. It’s ready to help you re-sequence animations fast.

Right now, the photo shows a “1” beside it. This indicates that it comes onto the slide first. The “Global Growth” text comes in second, noted by the number “2” next to it.

On the Animation Pane , all that we need to do is drag and drop to re-sequence the animations. If I want the text to come in first, I’ll move it up in the list of my animations. Simply click and drag on its title in the Animation Pane to move it into a new position.

Notice that the number beside the text box animation changes from a “2” to a “1”. This indicates that it is now the first animated object on the slide.

When you’re managing many objects on a single slide, the Animation Pane is helpful. It can help you visualize the order in which objects are entering or leaving your PowerPoint slide. Plus, you can quickly reorder them by dragging and dropping them.

Control How to Animate Slides in PowerPoint

It’s key to learn how to get animation in PowerPoint that fits your needs. For example, it’s a great idea to alter the duration and triggers for animations. Add animation to PowerPoint in these cases for an attention-getter.

By default, PowerPoint assigns standard values to various types of animation. Often, this is the perfect timing. But in other cases, you might want to make adjustments.

Similarly, you can change what triggers an animation. By default, animations start On Click. This means that your cursor or clicker causes each animation to start.

Again, it’s useful, but it also means that you have to start each animation manually. If you’ve sequenced animations, you may want them to automatically start one after the other.

To make these changes, select an animated object and return to the Animations tab. On the right side, you’ll see the Timing section. Here, you can change the starting trigger by opening the Start dropdown. Duration and delay settings can be adjusted using the menus below.

When to Use Animations in Your PowerPoint Presentations

Here’s the thing: presentations aren’t about animations or how fancy your slides are. They’re all about holding your audience’s attention.

This quote from one of my favorite movies is a great way to think about using animations:

“Your scientists were so preoccupied with whether or not they could , they didn’t stop to think if they should. ” – Jurassic Park

Just because you can add animations doesn’t mean you should. Are they improving your presentation or distracting your audience from your message?

Using too many animations is distracting. When you’ve got objects flying in and out of the slide, you’ll lose the attention of your audience. Less is more while you learn how to insert animation on PowerPoint.

Here are four key principles for applying animations in PowerPoint tastefully:

• Keep objects off-screen until you’re ready to talk about them.
• If you put everything on the slide at once, your audience will stop paying attention to what you’re saying and focus on the text.
• Use simple transitions such as Appear or Fade to keep your slides simple and clean.
• Limit your animations to one or two per slide to maintain simplicity.

What is the definition of animation in Microsoft PowerPoint that goes too far? Anytime the animation supersedes the content, it’s time to rethink things.

So, when should you use presentation animation in PowerPoint? I find it most useful when:

• I’m kicking off my slides. When you think of how to put animation in PowerPoint, start at the beginning. An opening animation is a great way to grab audience focus right away.
• I’m moving from idea to idea. Animations add a clear visual transition. They’re a good tool when you’re changing topics or moving from point to point.
• I need to add emphasis. Animations are best used to emphasize ideas. They add motion, which captures the viewer’s attention. When used sparingly, they’re a powerful way to highlight what matters.

Play the presentation to yourself before presenting it. If you feel like you’ve got too many animations on your slide, consider removing some of them.

5 Quick PowerPoint Presentation Animation Tips

If you’re learning how to animate slides in PowerPoint, it helps to have a few top tips. Let’s walk through five of our favorite fast facts that show you how to get animation in PowerPoint.

1. Animate Your Data

More than ever, PowerPoint presentations are full of data visuals that tell stories. Audiences love charts that help them understand your message visually.

Why not add animations to your data? With the help of our quick screencast , you can learn to do just that.

2. Survey Your PowerPoint Animations Before Starting

Many of the recommended templates include more than one PowerPoint animation. Survey your slides by reviewing all the active animations before you start.

Click on Animations on PowerPoint’s ribbon. Instantly, you’ll see numbered icons on each object that features an animation. As you learn how to insert animation on PowerPoint, review what’s already included in the template. This helps you avoid deleting any key objects.

3. Create an Animated Photo Slideshow

One of the most popular formats for a presentation is a slideshow. And every slideshow is better with animations that smoothly shift from one slide to the next.

4. Use Slide Transitions

This tutorial doesn’t cover transitions, a form of animation that helps shift between two slides. Use those transitions as an animation to bring the focus back to the slide.

Learn how to add animation in PowerPoint for slide changes with transitions. Check out our quick screencast that teaches you how to add transitions in just 60 seconds.

5. Use Fewer Animations

We’ve already mentioned this tip above, but its importance bears repeating. To learn how to get animation in PowerPoint to work effectively, consider that you might be overdoing it.

Everything we do as presenters should consider the audience. Too many animations take away from the content and are more harmful than helpful. Always challenge yourself to delete half the animations you initially included to bring tight focus.

The Best Source for Templates to Add Animation in PowerPoint (With Unlimited Downloads)

There’s a big mistake that rookie presenters make. When they’re learning how to animate slides in PowerPoint, they assume they’ve got to do it all on their own. Beginners ask, “ What is animation in PowerPoint ?” and wind up deep down the rabbit hole of learning the entire app.

Instead of learning how to animate slides from scratch, a better way is to start by using a template. Templates already have most of the work done for you. And thanks to a site called Envato, you’ll unlock unlimited templates with animations for PowerPoint .

For a flat monthly rate, you unlock unlimited downloads of animated PowerPoint templates. Plus, Envato includes millions of other digital assets. These include stock photos, music, fonts, and more. These pair perfectly with your animated slides.

Envato now also includes an AI-powered search feature ! This new tool allows you to input a description of your project to effortlessly locate the finest human-crafted resources.

Start experimenting with this enhanced search tool! Discover the ideal animated PowerPoint templates for your presentations in 2024.

Join now and start downloading!

5 Top Animation PowerPoint Templates From Envato

Now, let’s explore five of the very best templates that help you add animation to PowerPoint. PowerPoint animations are so much easier with top templates. These are available today on Envato:

1. The Fashion PowerPoint

Fashionable templates include the most modern and minimal design elements. Those principles help draw the viewer’s eyes to images that cover the slide. Plus, it includes the best PowerPoint animations already built in!

2. Infographics PowerPoint Animated Slides

Infographics help you illustrate data and ideas. Animating them controls the flow of your narrative. Use this template to your advantage with an array of slide layouts. This one is easy to customize and will impress even the toughest audiences.

3. The Sound: Clean Presentation Template

The Sound is another impressive template that shows you how to get animation in PowerPoint right. It uses the “just enough” animation mindset that helps audiences enjoy your slides to the max. Use 30 unique slides and six color schemes to create an animated presentation.

4. Square Animated PowerPoint Template

Searching for remarkable flexibility for your animated PPT? Square is the template for you. Inside, you’ll find 128 custom-animated slide designs. And with fully editable graphics, make changes to fit your style in a flash.

5. Business Animate PowerPoint Presentation

Businesses need engaging presentations to stand out from the crowd. Use this animation PowerPoint template to create an interesting and wonderfully animated presentation. Add your business concept to the placeholder slides and watch your story come to life.

You Just Learned How to Put Animation in PowerPoint

In this tutorial, you learned to use PowerPoint animations to tastefully animate elements on your slide. Bringing those key bullet points or images on the slide at the right time will make for a great presentation.

When you think of how to add animation in PowerPoint, always use premium templates. They help you create PowerPoint animations. The vast Envato library has thousands of stunning options for animated designs. It’s the best way to learn how to insert animations in PowerPoint!

Related Articles

Your Article Library

Good presentation skills : it’s meaning, elements and other details.

ADVERTISEMENTS:

Good Presentation Skills : it’s Meaning, Elements and Other Details!

What Is A Presentation?

A presentation is a form of public speaking and sometimes the two terms are interchanged.

However, in business practice, presentation usually means presenting your point of view on a subject orally, formally and with preparation. A presentation may be to inform, argue out your case, persuade.

Your method of making a presentation may be:

1. By preparing a talk, making notes, memorizing only the ideas and illustrations, and speaking extempore (that is without reference to any written material)

2. By memorizing an entire speech and delivering it

3. By reading out a speech (for example a company report) so that every word is spoken exactly as you planned it

The reading method, to be interesting, requires that the person presenting the speech be a very good reader. He should vary the tone to prevent monotony.

These days it is getting increasingly popular to use illustrations, charts, slides or film clips along with an oral presentation. These devices help to involve the visual sense in receiving the communication and present the information summarily and graphically.

Elements of a Presentation:

In an oral presentation, the audience sees the speaker and hears him. Hence the standing personality must corroborate the spoken words.

A speech on simplicity must be accompanied by the same quality in the speaker. A speech on confidence should show this quality shining in the speaker’s gestures and posture, voice and delivery. Hence the dictum “Dress before address” is only appropriate.

The essential elements of a presentation are:

1. Confidence

2. Sincerity

3. Mastery of the subject

4. A friendly feeling for the audience

1. Confidence:

In a way, standing before a group of people to speak for a length of time, and speaking with force and conviction, is a difficult undertaking. You need to prepare yourself psychologically for the occasion and be ready to stand your ground.

This is what confidence amounts to. If you are sure of yourself and sure about your message, you find it easier to carry your audience with you.

On the eve of discovering America, Columbus faced a revolt from his seamen who did not believe that a continent existed in the direction they were going.

But Columbus was sure. Hence he could manage to make his team work along with him. Confidence comes out of your own intellectual and emotional satisfaction with your message and cause.

To be thoroughly sure of your grounds, it requires a good deal of research into your subject, preparation, and anticipating the audience you are going to face.

2. Sincerity:

When does a preacher succeed in preaching? When he means what he says and has the interests of the listeners in his heart.

A good presentation begins in the heart and reaches the listeners’ hearts. However, having sincerity and being able to communicate it to the audience are not the same.

Your inner state, your attitude needs to be translated into the delivery. The ability to convey your sincerity is the ability of an actor.

As a sincere speaker, you are playing before the audience a role – that of a bringer of a useful message. Now, as an actor becomes one with his role, you have to be one with your message.

3. Mastery of the subject:

Every effective speaker vouches for this, that he went deep and wide into his subject. A good speaker gathers more information than may be required for the speech.

That is how he has a back-up, a reservoir of facts and opinions on which his speech stands. When you say, “The farmer in Vidarbha is pushed to the wall,” let’s say you have at the back of your mind the figures of farmer suicides and the circumstances and factors related to them.

A mastery of the subject requires that you see the subject from many points of view including that of your opponents. Then you can be effective.

If, for example, you are speaking in favour of economic liberalisation in India, you need to see the issue from the standpoint of the Svadeshi supporters, the trade unionists, the communists, etc. also.

4. A friendly feeling for the audience:

When you stand before a group of people, many of whom are strangers to you and with their own opinions, you can be effective by radiating a friendly feeling.

A motivation speaker started her speech before a large crowd of restless youths with the resounding words, “I love this audience.” This was said in a radiant tone and eye-to-eye contact with the listeners. Instantly, a friendly bond was established.

You need to have the listeners’ welfare in mind as the purpose of your talk. You need to take care that through your actions or words, you don’t militate against any of their pet likes.

Designing Your Presentation :

Structurally, a good presentation has an introduction, a body and a conclusion.

The speaker may organize his thoughts upon any of these formulas:

1. (a) State your facts

(b) Argue your facts

(c) Appeal for action

2. (a) Show that something is wrong

(b) Show it can be remedied

(c) Seek the listeners’ cooperation. Now we discuss the parts of a presentation.

1. Introduction:

This is to prepare the listeners to receive your message and to arouse their interest. As Dale Carnegie, the renowned author on public speaking says, the beginning and ending of a speech are its most important parts.

The beginning hooks the listener to your message; the ending leaves a lasting impression on his mind.

(a) Speakers use a story, a humorous piece or joke, a shocking fact, a noble quotation, a question, etc. to kick starts their speech.

Swami Vivekananda did even better in the all-religions’ meet in Chicago in 1893 by starting his immortal speech with the words “Brothers and sisters”(when the others were addressing them “ladies and gentlemen”).

(b) You can present your idea by quoting some surprising statistics. Talking on pollution, you may start: “The safety level of X chemical is 25 ppm (parts per million) but in some areas of Mumbai it is 4000 ppm.”

If your statistics concern the health and security of your audience, its money status or honour, the audience may awaken to your message at once.

“In X country, 90% husbands help their wives with kitchen work, while in Y country (audience’s country) only 10% husbands do so.” Women are quite likely to awaken to the speech.

(c) Quotations are pearls of wisdom, often in felicitous wording: “Eternal vigilance is the price of democracy.” A quotation gives authority to your speech.

(d) You may ask a question like, “Are you sure that the air you breathe has 20% oxygen and not just 15%?”

(e) A speaker may produce an exhibit out of his pocket and start. “This object the size of a pocket calculator can put you in touch with 120 TV channels of the world.”

The body of your speech is the main course of the meal, wherein you should arrange the facts in a logical order.

Let us say you are talking on the low standards of English in our set-up (to sell audio and video cassettes for self-learning).

You may tell systematically about what happens during the teachers’ training, and then the inadequate teaching of the language from the primary stage onwards. You may talk of what happens when a regional language is the medium of instruction.

You may analyze the facts, driving to the conclusion that the English communicative ability of most of our students is below par in the global scenario. When “Shining India” is the buzzword, it requires global competitiveness in English.

If you go into the minor and finer aspects of your subject and if you have a solid back-up of examples, the body of your talk is strong.

During this part of your talk, it is necessary to keep the audience on its toes (and out of its daydreaming) with periodic use of humour, change of tone and pace, exhibits and other devices that keep the interest and receptivity high.

3. Conclusion:

Your conclusion aims that the audience should act in the way you want. You may want them to buy your product or service, or to speak well of your company or acquire a new habit (e.g. punctuality, better proofreading, greater courtesy, etc.).

The conclusion has to emerge logically out of the talk like the proof of a mathematical theorem. And yet, the speech should be anchored more in an emotional appeal than an intellectual one. You have to make a good idea likable.

In the concluding part of your speech, you may restate your main arguments, give a summary of the talk or produce a resounding conclusion line. In good rhetoric (art of speaking) the last line remains in the listeners’ minds.

George Orwell’s novel The Animal Farm is a satire on the double standards of rulers who profess equality but corner the best for themselves. Towards the end, one character raises the question, “How is this done when all animals are equal?”

The leaders says, “Yes, all animals are equal, but some animals are more equal than others.” This impossible twist of language echoes in the reader’s mind for a long time.

In general it is a good idea not to cover too many themes in one presentation. Keep the number of points few and argue these with force. One has to allow for the listeners’ limited attention span while listening point.

A Brief about Sales Presentations:

In business life, one has to make a presentation for selling a product or a service before various types of audiences – distributors, the press, family (in a house-to-house sales campaign) customers gathered in a showroom.

The sales presentation may be accompanied by a live demo, a test ride or a film clip. We recall here the sales formula of AIDA – attention, interest, desire action.

It is not always that you have an audience ready and waiting for you to deliver your talk. You may have to, like the roadside seller, gather an audience using your magnetism. Hence a sales presentation requires the best of persuasive skill.

For making a good sales presentation, the following maybe remembered:

1. Study the product technically:

If you are merchandising a surgical instrument, you may have to learn a good deal about surgery even if it is not your specialisation.

2. Competitors:

You have to study the competitors’ products.

3. Consumer benefit:

You have to point out what gap in the consumer’s life the product can fill. Cold drinks, chocolates, etc. tend to create a need.

A life that was getting along well without these foods suddenly looks incomplete after the product is presented interestingly.

You have to point out how the product can enrich a life that was seemingly content with itself. People were used to paper currency, but then cheques came in, then plastic money, and now internet transfers.

4. Reliability:

The product should be presented as reliable. It is often the most wanted quality in a product. Hence the frequent use of the word money-back guarantee, ISI (now BIS – Bureau of Indian Standards) or ISO 9001: 2000 certification, hallmark etc.

5. Easy to use:

The product should be presented as easy to use. A live demo or the instructions manual should convince the consumer of this.

6. Easy to buy and maintain:

It should be presented as easy to acquire and easy to maintain. You find phrases like, “We have 3000 outlets, and surely there is one close to you,” or, “We have a servicing network of 20 garages in your town,” or, “In case of any difficulty, ring us toll free on xxx.”

7. Protect consumer ego:

A good sales talk avoids hurting the audience’s opinions and biases. It avoids showing the consumer as a fool. We have often heard the saying, “You may win an argument but lose a friend.” Instead, “The customer is always right” approach pays better.

8. Simple language:

The language of a sales presentation needs to be simple and as far as possible non-technical. If it is technical, it is educative so. “This is a carburetor, which does the function of lungs.”

9. Avoid humour:

Jokes are not necessary in a sales talk and in general they are rarely used. But a figurative twist to the language can be used to make the consumer smile. On driving safety, “Better be late, Mr. Motorist than be Late Mr. Motorist.”

10. Eye contact:

When using visual aids for a sales pitch, you should as far as possible look at the audience and not the exhibit or screen. You should not stand in the way of the visual aid. The light and visibility should be good enough for all viewers to see the visual aid clearly.

11. Offer a trial:

It is often effective to ask one of the members of the audience to try your product.

12. Collect orders on the spot:

You should be ready for making spot sales or getting commitments after the presentation. If it has been a good presentation, you should not allow the effect to wear off with time and distance, competitors or distractions)

Tips for an Effective Presentation :

From the moment a presentation is proposed, these are the steps to make it effective:

1. Know your audience and the place and occasion of your talk.

2 Get ready your text and visual aids, models etc.

3. Keep your dress and appearance appropriate.

4. Practice your talk. We now discuss these tips at length.

1. Knowing the audience and the occasion:

(a) A good speaker’s first question after being asked to speak on a topic is who I am going to talk to. And what is the occasion?

(b) The speaker finds out about the organisation which is organizing the talk and the background of the audience. This decides the tone and register (level of language) to be used.

The speaker finds out what arrangements are there for speaking and using demos. Some speakers carry a battery and microphone on their person if they anticipate a large gathering and absence of a mike.

He has some say in the seating arrangement, lighting and ventilation of the place. The speaker may have to instruct that no food and drinks should be served during the talk.

(c) The speaker should know the occasion and the background of the organisation – what happenings have taken place lately, and what is the organization’s motto.

(d) He should check out the time allotted to him and plans his message for the given number of minutes. Overshooting the time limit is in bad taste and he loses the audience support.

(e) He should find out that the other speakers are and what aspects of the topic are they likely to cover.

(f) He should visualize his relationship to the audience. He should take care to be properly introduced to the audience. He may ask that some background material be circulated among-the listeners or he may ask them to do some background reading.

(g) He should find out whether he will be presented as an expert to the audience or as a colleague. The term teacher and the term resource person have different suggestions of meaning.

2. Getting ready the text and the visual aids, models etc.:

(a) While organizing the material for his presentation, the speaker should make his notes, arrange them and if possible write out the entire talk. Writing out the speech is advisable for beginners and when the occasion is so important that every word counts.

(b) The style of a presentation should be formal, with occasional use of short forms like couldn’t, isn’t etc. But usages like for free, guy, fellow, etc. are inopportune. The speech should sound easy on the ears – you need to avoid tongue-twisters.

(c) A speech can be spiced up with humour. But one has to take care that the jokes are not worn out. They should be decent, too. Difficult moments are made bearable by humour. “Individually we think that one cannot do anything about this problem. But in a conference we can collectively decide that nothing can be done about it.”

(d) As for addressing the dignitaries and the audience, one may simply address the chairperson (or the host if one is oneself the chairperson), the audience and begin. Or one may take the care to address all the dignitaries on the dais.

(i) Mr. Chairman Sir, ladies and gentlemen,

(ii) Honourable Principal, members of the teaching staff, and my dear student friends,

(iii) Chairman of today’s function Mr. Ramesh Gandhi, guests of honour Mr. Khanna and Mr. Pardesi, representative of the sponsors Mr. Deole, ladies and gentlemen,

(e) The text of your speech, as discussed before, has to have three parts: introduction, body, and conclusion.

During the introductory part, the speaker may make a topical remark about the day’s news or what has happened in the hall or during the previous speaker’s talk. If the speaker has to repeat something said by earlier speakers, for supporting it or showing difference of opinion, he may quote that part carefully.

(f) The speaker gains audience support by saying how happy or privileged he feels to be there. He may express his gratitude or react to the introduction given to him. This ought to sound straight from the heart.

(g) The main body of the talk has to use facts and figures to suit your purpose. If it is to inform, the information must be well classified and made memorable by converting figures into visuals. “This factory, small as it is, produces one matchbox for every citizen of Mumbai.”

If the purpose is to persuade, the logic of the facts should drive to the conclusion. “We see that the number of asthma cases is directly proportional to the number of automobiles in the city. In short, the vehicles need to stop spoiling our breathing systems.”

(h) Devices like visuals; cinema clips etc. give relief to the speaker and whet the curiosity of the audience. Moreover, the variation in the mode of presentation makes it interesting. Besides, the visuals leave a deeper impress on the viewer’s mind.

There has to be, though, a judicious mix of script and visuals. One good picture is worth a thousand words, but it takes eight words to state this truth. In other words, we have to come back towards.

3. Suit your dress and appearance to the occasion:

(a) Once during a famous speaker’s talk, video filming was going on, and close-ups of his face were shown on screens in different parts of the hall. And people remarked that some parts of – the speaker’s chin were not properly shaved.

A formal speech is an occasion for looking smart and well-tailored. Sometimes there is no speaker’s desk or table where half of the speaker’s body may be hidden. Hence the speaker needs to take care of himself from top to toes.

(b) Moreover, the body language is read by the spectators even before the speaker begins his talk. So your way of getting up from the chair, making your way to the speaker’s post, and the way you carry your hands about your body, etc. need to be rehearsed and managed.

Impressive body language requires:

(i) A comfortable posture:

You should stand at ease, your weight equally balanced on your feet. You should not tie your hands behind your body but rather keep them by the side or at the belt level.

(ii) Eye contact:

You should look the audience in the eye. You should try to locate a friendly face and use it to your advantage. You should run your eyes over all sections of the audience.

(iii) Graceful movements:

If you walk about during the course of your talk, you should do so as unnoticeably as possible. You may have to move to get close to a chart and then come back to the front part of the stage. Do this smartly.

(iv) A pleasant expression:

You need to smile, and even if you do not, the effect should be pleasant and cheerful. Serious news can be delivered with a sober, calm expression.

(v) Mastery over the voice:

A good voice for presentations is cultivated like a singing voice. Indeed, the two have much in common: increased breathing capacity, breath control, cheerful overtones, clear pronunciation, absence of harshness, and variation of the pace of delivery.

(vi) Pauses also speak:

From time to time, the speaker has to pause even while keeping control over the audience’s attention. How much to pause and when, is an art. But even seasoned speakers are found to overdo it, which only shows how much care one needs to exercise here.

(vii) Energetic appearance:

The speaker should radiate energy. He had better speak on an empty stomach or with only a light snack. Then the stomach muscles throw the air out forcefully and the blood circulation is more in the brain and not in the digestive system.

(viii) React to the audience mood:

The audience may get dull or highly responsive during the speaker’s talk. If it gets dull, the voice has to become vigorous or a joke or story has to be used. If the audience gets very responsive, a remark may be added about its enthusiasm.

4. Practicing your talk :

There may be four stages in practicing a presentation:

(a) Reading your text either word for word or from the points written down. This is in the mind.

(b) Talking to a wall, a mirror or alone in your room in a slightly audible voice

(c) Rehearsing your speech before a trial audience, friends or relatives

(d) Speaking on the occasion

A speaker who goes through these four stages finds himself at ease on an occasion which tends to make the best of us a little bit nervous.

Practice makes one perfect. Indeed, practice also enables you to adjust the length of your talk and find out if any tongue-twisters have crept into your speech. Preparation and practice are the all- important tools for generating confidence, which is the foundation of a presentation.

Related Articles:

• Listening as a Communication Tool: Listening Skills, Approaches and Barriers
• Factors which Influence the Success of Presentation Process

Presentation

No comments yet.

Leave a reply click here to cancel reply..

You must be logged in to post a comment.

More From Forbes

The only good reason to add busy, cluttered slides to your presentation.

• Share to Facebook
• Share to Twitter
• Share to Linkedin

The 2022 Apple Worldwide Developers Conference at the Apple Park in Cupertino, California. (Photo by ... [+] Wu Xiaoling/Xinhua via Getty Images)

We’ve all seen cringe-worthy PowerPoint slides so cluttered with information that they’re nearly impossible to read. You know the ones. The text is reduced to 9-point or 12-point font to squeeze everything in.

Busy slides frustrate the audience because of a concept called ‘cognitive load.’ Too much text, too many numbers, and too many graphs overwhelm our ability to process and retain information.

Effective presenters avoid text-heavy slides. Instead, they favor clean, minimalist designs that are attractive and easy to read. However, there is one reason—and one reason only—to include a busy slide in a persuasive presentation:

Add a busy slide to a presentation only when you intend to overwhelm your audience.

In other words, a slide could contain a mountain of information because it is not meant to be read, consumed, and digested. It’s there to stress a point.

For example, in March, the National Association of Realtors agreed to a massive $418 million settlement over commissions that home buyers and sellers pay to real estate agents in the U.S. Since the settlement might convince prospective home buyers to negotiate lower commissions, real estate agents have had to turn up their persuasive skills to articulate the value they provide.

Recently, Realtor.com launched a digital and print campaign to demonstrate the value agents bring to the transaction. One ad fills the entire length of a standard newspaper. The headline reads:

So, you’re ready to buy a home. Here’s the next 111 to-dos.

Best High-Yield Savings Accounts Of 2024

Best 5% interest savings accounts of 2024.

Realtor.com advertisement

Good luck reading the remaining text (on left). It is purposely written in tiny font to squeeze in the dizzying number of details that buyer’s agents navigate to facilitate a home buying transaction

The point of the ad is that home buyers need support. The implication is that you can try to accomplish all the tasks yourself—researching, preparing financial documents, making offers, and considering legal protections. Or you can make just one decision: find a buyer’s agent.

Realtors making presentations to win over clients would be well served to include such a slide—one that's so dense it's almost illegible without a magnifying glass.

There are times when the intentional use of busy slides supports the argument.

Take Apple, for example. The company’s product launches are notable for minimalist and visually appealing slides that contain more photos and images than text.

However, in June, when Apple unveiled new products, features and plans to put artificial intelligence in every corner of its iPhone, the company's speakers intentionally broke the mold by including strategically cluttered slides.

For example, after one speaker highlighted notable updates in macOS Sonoma, the Mac's latest operating system, he projected a slide filled with boxes highlighting dozens of other features: updates to Apple’s browser, Safari, new gaming titles, iPhone mirroring on the desktop, and much more.

The slide only stayed up for 20 seconds. It was far too little time to read everything, but that’s the point—it was intentionally cluttered to put an exclamation point on the product announcement.

The intentional use of clutter is as much of an art as the deliberate use of white space. So get busy, but only when the time is right.

• Editorial Standards
• Reprints & Permissions

Join The Conversation

One Community. Many Voices. Create a free account to share your thoughts. 

Forbes Community Guidelines

Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas and facts in a safe space.

In order to do so, please follow the posting rules in our site's  Terms of Service.   We've summarized some of those key rules below. Simply put, keep it civil.

Your post will be rejected if we notice that it seems to contain:

• False or intentionally out-of-context or misleading information
• Insults, profanity, incoherent, obscene or inflammatory language or threats of any kind
• Attacks on the identity of other commenters or the article's author
• Content that otherwise violates our site's  terms.

User accounts will be blocked if we notice or believe that users are engaged in:

• Continuous attempts to re-post comments that have been previously moderated/rejected
• Racist, sexist, homophobic or other discriminatory comments
• Attempts or tactics that put the site security at risk
• Actions that otherwise violate our site's  terms.

So, how can you be a power user?

• Stay on topic and share your insights
• Feel free to be clear and thoughtful to get your point across
• ‘Like’ or ‘Dislike’ to show your point of view.
• Protect your community.
• Use the report tool to alert us when someone breaks the rules.

Thanks for reading our community guidelines. Please read the full list of posting rules found in our site's  Terms of Service.