case study competition

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CBS Case Competition 2024 GLOBAL

- largest open case competition in the world -.

• More than 3,200 students from 104 nationalities participated
• 24 hours to come up with a solution to a real-life business case
• The competition is comprised of three rounds
• All undergraduate and graduate students* from all over the world are eligible to participate
• GLOBAL is your chance to challenge yourself and demonstrate your skills by solving a real-life business case

CBS Case Competition 2024 Invitational

INVITATIONAL

- exclusive competition for top case teams -.

• Top 12 most talented undergraduate case teams from around the world are invited for an exclusive case experience in Copenhagen
• Teams of 4 students come up with a solution to a real-life business
• The competition format varies from year to year
• The teams will engage in a whole week of entertaining and challenging events at CBS and in the city of Copenhagen.
• Teams are eligible to participate if they are supported by a faculty advisor at their university and have demonstrated prominent experience with case-solving and express global representation.

OUR PARTNERS 2024

OUR FOUNDATIONS 2024

CBS CASE COMPETITION

Porcelænshaven 24B,  2000 Frederiksberg

Contact Email

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Student case competitions

Case competitions can play a role in highlighting the many skills involved in case writing, teaching and learning. They can benefit faculty, researchers and students and offer the opportunity to showcase expertise at business schools and universities.

This page provides details of current student case competitions. We're always interested to hear about new case competitions, so if yours isn't listed please get in touch.

We also have a page that lists information about case writing competitions .

Promote your competition

If you would like your student case competition promoted on this page please contact Paddy.

Competition currently closed

Aarhus Case Competition is an annual case competition founded in 2011. It is the largest case competition in the Nordics with over 650 participants, divided into two case tracks, Advanced and Aspire. The first track is Advanced, which consists of 27 top students divided into nine teams. They are recruited from all around the world to compete in creating the best case solutions. The other track is Aspire Case Camp, open for all students at Aarhus University, both experienced case solvers and people who are new to case solving. Throughout the week, Aspire and Advanced will solve the same three cases presented to them by the case company as if they were real-life consultants.

At Aarhus Case Competition, our mission is to prepare business students for a business career, which we believe is best accomplished through hands-on experience and collaboration with our partners.

Further information

Visit the competition website

List of winners

Amsterdam Case Competition is a new competition organised by the University of Amsterdam and student organisation SEFA. We organise a week-long competition for top universities around the world! Our competition includes an eight-hour case, a 24-hour case, as well as several two-hour cases and countless social and networking opportunities.

Students can expect top companies from the Netherlands and the world to be involved, thus providing them with experience of real life problems of top businesses, as well as opportunities to network and meet the business leaders of today.

At Amsterdam Case Competition, our goal is to gather bright minds from all over the world to compete on competitive cases. By doing so we strive to create value, but also link aspiring consultants together from all over the world.

Competition currently closed 

CaseIT is the world's premier international undergraduate Management Information System (MIS) case competition, hosted annually in collaboration with the Beedie School of Business at Simon Fraser University (SFU). The brightest business students from across the globe converge to Vancouver, B.C. to put their case analysis skills to the test in this week-long event. With opportunities to network, explore, and learn, the CaseIT experience is one that you will never forget.

Visit competition website

List of winners 

 Competition currently closed 

We connect students and companies in solving real-life challenges. By organising two of the world's most prominent case competitions, we have built a platform for students across the globe to exercise their current skillsets while simultaneously gaining new inspiration and expanding their toolboxes. In everything that we do, we aim to provide life-time experiences.

  Competition currently closed 

The impact of globalisation on business, both locally and globally, is immense and ignoring it would be a catastrophic undertaking. The goal of the case competition is to identify and answer questions that real businesses and managers are posing today in relation to Emerging Markets. The growing role of Emerging Market Multinationals in the business world continues to evolve and this case competition seeks to challenge us to come up with win-win solutions for expanding stakeholders.

The Program for the Advancement of Research on Conflict and Collaboration (PARCC) at the Syracuse University Maxwell School is sponsoring its 16 th annual E-PARCC competition to further stimulate the creation of effective and innovative teaching cases and simulations. 

The event brings together students and faculty from all of Hong Kong’s universities as well as top universities from the Asia-Pacific region. Teams of four undergraduates compete in business strategy-making and presentation, and are judged by senior international business executives. Students also have the opportunity to interact with some of Asia's brightest talents and experience Hong Kong's unique international culture.

Entries open for 2024

Are you ready for the challenge? This globally popular Institute of Management Accountants Middle East and India Student Case Competition invites university students to think strategically and stretch their analytical skills to solve a finance business case on “Determening How to Classify Stock Investments: The Case of Unbekannt, Inc.”

Put your business acumen to the test and present your team’s analysis in front of leading business heads. This year’s case gives you and your team the chance to get selected for the Grand Finals, where you will compete with peers from around the world.

Please note that this competition is only open to students across the Middle East, Africa and India.

In 2024, ISM-HK worked with HKU Asia Case Research Center and Cathay Pacific on a real-life case on supplier risk management and sustainability as the key theme.

Prizes and recognition:  - Internship opportunities (sponsored by Richemont, MTR Corporation) - $8000 cash prize - Asia miles (sponsored by Cathay Pacific) - Xbox (sponsored by Microsoft) - Mentorship program (sponsored by Argon & Co, ISM, Lululemon, Mars, etc.) - APSM digital pack (sponsored by ISM Global) - Company visit (sponsored by HSBC, Richemont and Schneider Electric)

Entries open for 2025

The John Molson MBA International Case Competition is the largest, oldest and most prestigious MBA case competition in the world.

This is your chance to showcase your school’s talent, gain top-level exposure and network with fellow MBA students from around the globe. First place winners walk away with the highly coveted Concordia Cup as well as prize money of $10,000 CAD.

KeyBank and Fisher College of Business at The Ohio State University host an annual Minority MBA Student Case Competition. The  KeyBank  Foundation supervises the selection of a contemporary and never-before-used case topic that addresses business issues with varied implications at either a national or international level. Teams of three presenters are invited from universities and colleges across the country to compete. Each team benefits from the opportunity to develop important professional skills such as analyzing and responding quickly to often-complex business issues. Also, teams have a chance to hone their communication and team-building talents while learning from the expertise of business executive judges and moderators.

The NIBS Worldwide Case Competition - one of the oldest undergraduate case competitions in the world - is a test of problem-solving ability, business acumen, cultural insight, communication skills, and teamwork. Teams of four undergraduate students compete on behalf of their respective universities. They receive written case studies focused on international business issues, and have a limited time to assess the challenges facing the organisation and recommend a specific course of action to panels of senior managers, policymakers and academics.

All NIBS member institutions are eligible to enter the competition. Each participating school is represented by a single team, chosen by the school and consisting of four students and a faculty coach or coaches.

Be part of an award-winning international student competition.

The Risk Management Challenge, a case competition of the  PRMIA Institute , empowers undergraduate and graduate students by taking them beyond the classroom and giving them exposure to real-world business situations.

The Challenge offers students the opportunity to apply the concepts they have learned and showcase their knowledge, critical thinking skills, leadership, and presentation abilities.

Entries closed for 2024

The NASBITE International Student Case Competition is an exciting learning and networking opportunity for undergraduate students attending two-year and four-year colleges and universities that offer an academic business programme. 

In 2024, the Competition will provide an opportunity for both undergraduate international business students as well as graduate business students to solve a real-world challenge posed by a US-based exporter. 

The annual Schlesinger Global Family Enterprise Case Competition (SG-FECC) prepares participants to understand the critical issues that are unique to family enterprise by applying the knowledge and expertise they have developed in the classroom towards solving complex family business cases.

During four tough rounds of competition, teams present their case to a distinguished panel of judges who will determine which group best understood, analysed and presented the case.

To participate in this competition, organised by Tsinghua University, students are required to select a topic related to the 17 Sustainable Development Goals - set out in the 2030 Agenda for Sustainable Development, and adopted by all United Nations Member States in 2015 - that aligns with their research interests and expertise, and conduct public policy case studies focusing on real-world scenarios and practices.

Participants have the option to explore case stories within local communities or those that impact global populations. The chosen topic should allow for a comprehensive discussion of the issue from multiple perspectives, while avoiding overly broad scopes. The competition seeks case studies that effectively blend narrative storytelling with sufficient data, showcasing participants’ solid policy knowledge and exceptional analytical capabilities.

The first prize is worth $3,000.

Visit the competition website  

Learning with cases can be a challenging experience.

Our interactive study guide will take you through the process, providing practical tips, tricks and tools.

Discover more

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[Updated 2023] Top 10 Winning Case Study Competition Presentations [and 10 Vexing Business Issues They Can Help You Solve]

A case study competition is a formal exercise that tests the participants’ mettle in decision-making, collaboration, and presentation skills. As a key driver of industry-specific analysis focused on the problem-solving acumen of the researchers, case study competitions have become an integral part of corporate brainstorming as well as high-end B-school programs.

In the most basic sense, a case study competition aka a case competition seeks to give students or researchers a chance to analyze various aspects of a company and then come up with solutions to its problems. Based on the complexity of the subject involved, the participants are given a certain time limit to examine the subject and its market situation, find out loopholes that result in a problem, and then propose the solution in the form of a presentation.

Now ideally, the analysis and research phase of a case study competition demands a diverse team to work in unison and think on their feet. Some tasks may also require the contestants to work out an entire roadmap for the organization. These roadmaps can address issues at every managerial level of the organization right up to the director.

However, what makes or breaks a participating team’s chances of winning the competition is the presentation of the case study. A well-defined and logically structured presentation can enable a power-packed performance, ultimately helping you become the star of the competition.

Therefore, this blog puts together 10 of SlideTeam’s best case study competition presentation templates in context with 10 major business issues that they can help analyze and solve. Take a look, download the ones you like, and get cracking with your presentation.

Templates to use for your case study competition 

The corporate landscape is susceptible to occasional crises. Therefore, examining a subject for your case study competition requires a fine eye for detail that sees beyond the corporate veneer. And while this research and collective thinking can take up a lot of your deadline time, you may not want to fumble last minute to prepare a half-baked presentation that lays waste to your hard work.

Therefore, here are 10 case study competition presentation templates prepared by SlideTeam experts that solve 10 significant issues that the subject can face. These templates carry detailed information on how the subject matter resolved the problems and fit any criteria assigned by the judges of your case study competition. So when you find your perfect fit, just click on the template and incorporate it to save precious time.    

Problem 1: Opening up new revenue streams in a stagnant market

A dormant market is a businessperson’s nightmare. Plummeting profits in the then lucrative ecosystem can make even the most well-established company jittery. However, opening up new revenue streams in such an ecosystem can be a challenge as well as an opportunity. If you figure out the challenge, you can exploit the opportunity.

Notably, this is quite a popular topic assigned as a challenge in a case study competition. It tests how the participants understand revenue generation and how to diversify a company’s portfolio with appropriate techniques. Here’s an actionable template that accomplishes that with ease.

The template solution

The following PowerPoint template takes a beer company as a case study. The company is generating stagnant revenue in the North American region and, therefore, wants to attract more customers and develop new revenue streams in the area. So the template methodically addresses the issues with appropriate profiling and SWOT analysis of the company.

Additionally, the template explores the development and marketing of a new product range for the company including premium, specialty, and healthier products. This is supported with suitable cost and risk analyses while exploring possibilities of future growth. Just click and download the template and infuse it with your subject-specific information.

Download this template   

Problem 2: Declining user base

Call it the effect of intense competition or lack of engaging prospects; customers tend to wean off a brand if nothing excites them anymore. The result is a grueling loss of revenue and, sometimes, even a complete downfall. The challenge in this situation is more about acting fast and thinking out of the box rather than fixing the mundane.

Ideally, the peak and plateau of the subscriber base of a business depend on how its client communication channels are performing. The peak is when the company is giving its best to acquiring more customers, and the plateau is when this activity falls stagnant. The following PowerPoint template provides a comprehensive to-do list for addressing this issue.

The following PowerPoint template takes a telecom company as the case study. It evaluates the current domestic and international market presence of the company and then suggests solutions.

Notably, this template displays a four-pronged approach to growing the company’s user base. This includes tracking customer-related metrics, promoting the launch of new products on social media for better reach, resolving service issues more quickly, and providing personalized services to the customers.

One can also depict how measuring the KPIs after applying better expansion, technological and promotional strategies shows promising results. Ultimately, one can use the tabulated models in the template to show how a strategic overhaul grows the company’s user base over the years.

Download this template

Problem 3: Customer retention rate optimization

Consumer loyalty towards a company depends on several spontaneous factors ranging from special offers and support. This loyalty, or customer retention rate as it is called, has to be in high figures for a company to thrive in a world full of replicable ideas. If companies ignore what their competitors listen to, customer loyalty is out the window then and there. This applies specifically to those relying on digital platforms for their bread and butter.

Often the biggest challenge for online companies is to get the maximum value out of their association with the customers. Ideally, with practical techniques of customer retention rate optimization, loyal customers become advocates for the brand. Here’s the template solution to prepare a winning case study.     

This PowerPoint template analyzes the declining customer retention rate of an e-commerce company over five years. Besides taking stock of the current situation, the template also offers a comprehensive view of the company’s five major problems. These include increased customer churn rate, decline in sales, reduced repeat order rate, decreased customer loyalty level, and falling Net Promoter Score (NPS).

The template depicts a systematic approach to solving these problems. It illustrates loyalty programs, social media presence, and customized services to increase the company’s KPIs. Additionally, you can also discuss the risk management strategies to make a convincing point in your case study competition. 

Download this template    

Problem 4: Growing the market share

Growing their market share is quite an uphill battle for companies. The underlying reason is the global shift in market trends that may push the company to lose a significant chunk of its market share. Besides, business owners find themselves constantly juxtaposing their strategies in the face of a crumbling market share, finding it hard to churn out the right solution.

Moreover, strategic myopia is another roadblock in claiming a more significant share in the industry. Here’s a suitable PowerPoint template that will help you establish a credible solution for a case study.

The following PowerPoint template provides an unbiased view of the case study of an energy company facing a decline in market share. Though enjoying a stellar reputation in its region of operation, the company faces the challenge of increasing its market share with its offshore wind expansion strategy. The template uncovers how the organization attains this with renewable energy applications.

Moreover, the template also defines how the strategy will unfold in three stages — “feel the breeze”, “catch the wind”, and “take off”. You will also find techniques of overcoming the intense commoditized competition in this PPT template, making it a handy tool to help you triumph in the case study competition. 

Problem 5: Personnel shortage

While hiring the right talent is one of the biggest challenges for startups and corporations alike, personnel shortage can invite crisis galore. With staff crunch comes dwindling productivity and revenue, putting companies in a fix. Personnel shortage is often the assignment targeted in several case study competitions. From the perspective of human resources, a shortage of specialized staff makes it more challenging to keep the business afloat.

So here’s a template solution that offers an outline of the strategic initiatives needed to tide over the crisis and help the subject reclaim a better position.  

The case study presented in this PowerPoint template addresses pilot shortage in an airline company. It illustrates the critical facts about the company first, such as the revenue, total passengers, and net profits. After that, it depicts the pilot shortage data over the years, attributed to retirements of old experienced pilots and cost of training new pilots.

Using this template, you can showcase the company’s financial position and three key strategies to enhance human capital. These include establishing a training academy with regulated costs, promoting the benefits of joining the pilot training, and increasing the R&D and innovation efforts for better market positioning. Click below to download and deploy.

Download this template          

Problem 6: Declining sales

One of the most vexing concerns for a company is declining sales figures. The key drivers of sales are high demand for the product, better market positioning, and customer sentiment. If any of these falls out of balance, the consequences are detrimental. Corporate think-tanks today have to face this challenge with strategic vision and analyses.

Primarily, low sales result from lack of unique value proposition (UVP), misalignment of marketing and sales, expansion beyond capability, and variants of mismanagement along the company hierarchy. The following template solution shows how to keep these at bay.     

In the face of any kind of decline, the company’s strategy will need some tweaking. If the situation turns grave, a complete strategy pivot may be the answer. Therefore, this PowerPoint template is the perfect tool to execute strategic changes for better sales. The template takes a car manufacturing company as the subject and describes its vital stats and figures in a well-developed layout.

The template shows how various contributors of poor sales can be tackled with the help of diversification of the business, development of more fuel-efficient cars, and production of vehicles in the budget segment to attract more customers. Additionally, the template suggests steps like investment in R&D and digital marketing for more impactful promotions.

Problem 7: High fuel costs

Rising global fuel prices are a pain for companies across the globe. International market fluctuation and COVID impact are enough to crush the spirits of companies relying on fossil fuels for basic operation. Fuel being their most crucial resource, organizations have to grapple with continuous demand-and-supply math and the financial burden of purchase and utilization.

Increased fuel costs have a cascading effect in the form of increased transportation costs, loss of customer base, and high employee turnover. Here’s a template showing a case study to solve this conundrum.   

The ultimate goal here is to minimize transportation costs. The following PowerPoint template illustrates the techniques to do that with the help of an example of a logistics company. With a comparative view of the crude oil prices globally and fuel costs in a particular country of service, this template chalks out a triple-phase roadmap for the company. This includes automated logistics for shorter processing duration, inking a contract with a suitable logistics supplier, and using warehouses for storage and dispatch. 

The template also helps you present the subsequent cost analysis and comparison with data-driven tables and charts. So download the template below and make an everlasting impression.  

Problem 8: Brand expansion

Growing companies are at the helm of innovation and development. However, the biggest test comes when they need to expand their brand to unexplored markets. Merely having a product may not be enough to get the desired outcome. Moreover, the changing demographics and global technical disruptions make it a steep climb for ill-equipped organizations.

The road to a more prominent brand is full of technical and strategic hiccups. So here’s the perfect PowerPoint template to help you deduce the secret to brand expansion.    

Here’s a typical example of the brand expansion needs of a reputed pharmaceutical company. The PowerPoint template showcases the tactics to capture a new market for the company’s existing brand of treatment drugs for Crohn’s disease.

Additionally, this template illustrates how the company can develop the brand to treat other auto-immune disorders. It also provides the roadmap with careful SWOT analysis and competitive study while outlining the market opportunities for the brand.

The PPT template is perfect for presenting lucrative pricing strategies and marketing techniques that the company can follow to crush the competition in their dominant market. Click the link below and download the template right away.     

Problem 9: Applying trends to get a competitive advantage

A business owner’s biggest asset is their ability to feel the market’s pulse and devise strategies accordingly. But the corresponding challenge is even more troubling — how to apply the latest trends and march ahead of the competition? Often the concern here stems from the inability to infuse technology into your business model. Besides, trends are often ignored as one-hit wonders or “too much work”.

However, this is where budding entrepreneurs make the silliest mistake and keep “doing their own thing”. This costs them their customer base in the long term as their competitors, who put their ear to the ground, can satisfy the client better. The following template uncovers the secret to success.      

Full disclosure! The lure of the trending comes with its own set of risks. And to get the rewards, this template will show you how to apply systematic techniques to gain a competitive advantage. The case study subject is a cosmetics company looking to drub its competition by adopting the latest industry trends.

Since the face value here is of the utmost importance, the template showcases how incorporating visual technology can separate the brand from the crowd. Additionally, the template outlines how adopting AI-powered virtual try-on, engaging displays, and personalized customer service applications can boost the company’s market presence. The result — increased customer loyalty and spectacular profits.     

Problem 10: Applying trends to enhance profit margins

Applying the latest industry trends is beneficial for the company’s competitive positioning, and it also leads to better profit margins. However, execution requires critical and dynamic thinking on the part of the business owner. Here’s a template that helps you bring corrective strategies to the table.      

This PowerPoint template also considers a cosmetics company as a case study. Besides highlighting the lack of the latest technology, it also brings to light the company’s inadequate customer experience strategies and poor cross-selling skills. All these factors are visualized as the causes of the company’s depleting revenue streams.

As a workable solution, the template also highlights strategies like developing the team’s cross-selling skills, providing innovative skincare tools, and rolling out loyalty programs to entice existing customers. You can also discuss the risk mitigation strategies and quality assurance frameworks for enhancing profit margins with ease. Download it right away.  

So there you have it! These are the 10 comprehensive PowerPoint templates that will make any case study competition presentation a cakewalk. Just download these and let visually stunning designs do the talking for your hard work and research. Should you feel the need for something even more fine-tuned to your needs, our design team will always be ready to help. You can also explore our one-page case study templates to keep it short and excellent.  

FAQs on Case Study Competition

What is a case competition.

A case competition is a business competition where participants are presented with a real-world business scenario or problem, and are given a limited amount of time to analyze the situation, develop a solution or strategy, and present their recommendations to a panel of judges. These competitions typically involve teams of undergraduate or graduate students who work together to analyze the case and develop a solution.

What do you do in a case competition?

In a case competition, participants are given a real-world business scenario or problem and are required to analyze the situation, develop a solution or strategy, and present their recommendations to a panel of judges within a limited time frame, typically ranging from a few hours to several days. Here's a breakdown of what typically happens during a case competition:

Receive the case: The competition organizers will provide the case to participants, which usually includes a description of a business problem or challenge that needs to be solved.

Analyze the case: Participants will work in teams to analyze the case, using their knowledge of business concepts, industry trends, and market research to identify the root cause of the problem and potential solutions.

Develop a solution: Based on their analysis, participants will develop a solution or strategy to address the problem, outlining specific steps and tactics to achieve their proposed solution.

Prepare a presentation: Once the solution is developed, participants will prepare a presentation to communicate their proposed solution to the judges. The presentation usually includes an executive summary, background information, the proposed solution, and an implementation plan.

Present the solution: Teams will present their solutions to the judges, typically within a set time limit. The presentation may include visual aids, such as slides, charts, or graphs, to help convey their ideas.

Q&A: After the presentation, the judges may ask questions to clarify the solution or challenge assumptions made by the team.

Award ceremony: After all the teams have presented, the judges will announce the winners of the competition, and prizes may be awarded to the top teams.

What is the objective of case competition?

The goal of a case competition is to develop critical thinking, analytical, and problem-solving skills, as well as teamwork and presentation skills. Participants are typically judged based on the quality of their analysis, the feasibility and creativity of their solution, and the clarity and persuasiveness of their presentation.

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UW Global Business Case Competition

Universities interested in competing in GBCC 2025 – Please Complete this Expression of Interest Form . Priority submissions will be reviewed in August.

Go to GBCC Site for access to competitor, schedule, and other information!

The UW Global Business Case Competition (UW GBCC) is a prominent international case competition, bringing together undergraduate students from within the United States and around the globe to compete in fast-paced and innovative business case studies. Starting in 1999 as the Global Business Challenge, UW GBCC turns 24 this year– cheers to that– and is one of the oldest of its kind.

UW GBCC enables students to build meaningful, cross-cultural relationships, experience what the city of Seattle has to offer and most importantly, challenges them with the task of analyzing and developing a business recommendation for two real-world case studies. The competition concludes with each team presenting their case solutions to a panel of industry-leading judges, who are tasked with the difficult decision of selecting the UW GBCC champion

Be sure to connect with the UW Global Business Case Competition on Instagram .

GBCC Archived Finals Recordings

2024: Global Retail Expansion Focus with Tim Hortons and Costco

The Global Business Center is pleased to announce that National Chengchi University of Taipei, Taiwan, is the 2024 UW Global Business Case Competition (GBCC) champion! This week-long intensive experiential learning event challenged 11 undergraduate student teams from across the globe.

5-Hour Case For Tim Hortons, they tackled the popular chain’s expansion into China. Teams made of 3-4 students representing different universities each recommended two strategic differentiators that Tim Hortons should focus on over the next two years, and identify actions they could take over this period of time to build growth on those differentiators.

The winning team was comprised of students from Chulalongkorn University, Erasmus University RSM, University of Prince Edward Island, and Washington University – St. Louis.

24-Hour Case Students developed analysis for Costco Wholesale’s expansion opportunities in three new markets: India, Brazil, or the UAE. Teams were given 24 hours to develop market entry strategies, propose timelines for entry, and recommend whether Costco should adapt its business model and product offerings to customer preferences in each country.

Competing Universities:

• Chulalongkorn University, Thailand
• Erasmus University, The Netherlands
• Illinois State University, USA
• National Chengchi University, Taiwan
• The Ohio State University, USA
• Universidad Panamericana- Ciudad UP, Mexico
• University of California, Santa Barbara, USA
• University of Hong Kong, Hong Kong
• University of Prince Edward Island, Canada
• University of Washington, USA
• Washington University, USA

The two case problems were developed for this competition by Foster School faculty. The Tim Horton’s case was adapted by Dr. Debra Glassman. The Costco case was co-authored by Dr. Debra Glassman and Dr. Suresh Kotha.

2023: Nestle’s Sustainability and Intel’s Semiconductor Supply Chains

The Global Business Center is pleased to announce that American University of Beirut (Lebanon) is the 2023 Global Business Case Competition (GBCC) champion! This powerhouse experiential learning event challenged 12 undergraduate student teams from across the globe to tackle current global business issues. This year they developed recommendations for issues faced by Nestle and Intel.

For Nestle, they worked for 5 hours (Short Case Challenge) on alternative packaging for KitKat candy bars that would help them meet their 2025 commitment for all packaging – 100% recyclable or reusable.

Teams had to:

• Recommend which KitKat packaging (plastic with recycled content OR paper) should be implemented on a global scale
• Suggest a strategy that would promote consumer recycling behavior
• Adding to the challenge, the teams were multinational ones who had never met each other. They were formed after arrival in Seattle and had to present, boardroom style with just one slide, to business executives. A truly unique learning experience that simultaneously builds community and cross-cultural competence. The short case winning team included Pan Karnjanaekarin (Chulalongkorn University, Thailand), Valentino Mollard (Erasmus University, Netherlands), Jade Joyce Ng (University of Hong Kong, Hong Kong), and Dominik Vlasak (University of Washington, USA).

24-Hour Case: Intel This time they had 24 hours to address how Intel can make its new foundry (chip manufacturing) services a success, especially given that Taiwan Semiconductor Manufacturing Company (TSMC) is the world’s dominant manufacturer. More specifically, who are the potential customers and how can Intel persuade them to work with its foundry services rather than TSMC?

The champions are compiled below.

The two case problems were created specifically for this competition by Foster School faculty. The Nestle case was developed by Dr. Debra Glassman. The Intel Case was co-authored by Dr. Debra Glassman and Dr. Suresh Kotha.

2021: Tesla’s Global Expansion Strategy

By Suresh Kotha and Dr. Debra Glassman, University of Washington Foster School of Business, April 2021 Tesla is a revolutionary car company with a revolutionary leader, Elon Musk. It has upended conventional wisdom by successfully producing a line-up of battery-powered electric vehicles (EVs) with its own designs and many of its own components. Despite production challenges, Tesla is undertaking rapid global expansion, with a “Gigafactory” in Shanghai and another about to come online in Germany. The global EV market is growing rapidly, and Tesla is considering other locations for Gigafactories, including India. Is this a good idea? Is Tesla spreading itself too thin? With global competitors ramping up, can Tesla be profitable in the global markets that it is considering?

This case asks the student teams to identify and evaluate Tesla’s global expansion strategy and to present an implementation plan and forecast for the strategy that they recommend.

2019: Amazon Go Stores: New Directions in Grocery Retailing

By Dr. Debra Glassman, University of Washington Foster School of Business, April 2019

In January, 2018, the first Amazon Go store was opened to the public in Seattle. It featured a checkout-free experience. Upon entering, the customer scans a QR code on the Amazon Go phone app. As the customer shops, cameras track his or her movements. The shelves have weight sensors that detect when a product is removed from a shelf (or returned to it). The app keeps track of purchases and charges a credit card when the customer leaves. Amazon calls this Just Walk Out technology.

Amazon has plans for as many as 3,000 Amazon Go stores in the US by 2021. It has identified a site in London for the first overseas Amazon Go store. It is logical to think that Amazon will consider further overseas expansion, but it is not clear what form that should take. Cross-border expansion in the grocery sector is notoriously difficult, and other retailers are already launching cashierless grocery stores around the world, from the UK to China.

This case asks the student teams to identify and evaluate three global expansion strategies and to present an implementation plan for the strategy that they recommend. The champion and finalists’ presentations are compiled below.

2018: Amazon Web Services: Searching for Global Growth

By Suresh Kotha and Debra Glassman, University of Washington Foster School of Business, April 2018

The case focuses on Amazon Web Services (AWS), the world leader in provision of cloud computing services, from data storage to computing and applications. Moving to “the cloud” means that customers rent data center services from third-party providers via the internet rather than maintain their own data centers. The major cloud providers, such as AWS, Microsoft’s Azure and Google Cloud Platform, are rapidly building networks of very large (“hyperscale”) data centers, grouped in geographic Regions around the world.

This case asks the student teams to play the role of AWS managers who will recommend locations for new data center Regions to Amazon CEO Jeff Bezos and other top managers. The presentations must identify the top three criteria for location selection and recommend three new Region locations.

Read the student charge . The champion and finalists’ presentations are compiled below.

2017: Fitbit: The Business About Wrist

The case focuses on Fitbit, a company with a big share of the wrist-worn wearables market. The market has become increasingly competitive and is characterized by a convergence between the functions offered by fitness trackers (such as Fitbit) and smartwatches (such as Apple Watch). Due to this connectivity, there is a growing recognition of the privacy and security risks associated with the data generated by wearables. The teams in this competition were asked to play the role of Fitbit managers asked to recommend how to protect data from Fitbit devices. They were also asked to develop a plan for marketing Fitbit’s new data protection efforts.

Read the student charge . The champion and finalists’ presentations are compiled below.

2016: Volkswagen Group: The Emissions Scandal and the Costs of Deception

In 2007, Martin Winterkorn, the new CEO of the Volkswagen Group, led the adoption of Strategy 2018, a bold plan for the company to become the world’s number-one-selling automaker. By early 2015, the Volkswagen Group had achieved that goal, in part by increasing US car sales through offering “clean diesel” vehicles. The clean diesel engines allowed VW, Audi and Porsche cars to meet the strict US emissions rules on nitrogen oxides. Then, in September 2015, the US Environmental Protection Agency announced that VW diesels had cheated on the emissions tests with a “defeat device” – software that detected when a car’s emissions were being tested. The device reduced emissions during testing, but allowed emissions as much as 40 times higher during regular driving. Eventually it was revealed that the company had installed defeat devices in 11 million VWs, Audis and Porsches worldwide, including 600,000 in the US. Winterkorn was forced to resign and governments and customers around the world launched recalls and lawsuits. The VW Group is facing huge potential costs, as well as damage to its reputation. As new CEO Mathias Muller revises the Group’s strategy, he must address these questions: What will be the total costs of the cheating scandal, and how will they constrain the VW Group’s strategic options in the future?

2015: First Solar Inc. in 2013

Each of the GBCC teams spent 48 hours analyzing a business case on First Solar Inc. In 2010, First Solar was the global leader in production of solar panels. However, by 2013, Chinese producers dominated the world market, helped by generous government subsidies. First Solar was also challenged by falling prices for solar panels made with a competing technology. First Solar responded by vertically integrating into the solar systems business, making the company a “one-stop shop” for utility customers. First Solar’s sales have been concentrated in the US market, but they are exploring opportunities outside the US. The GBCC student teams were tasked with identifying the external forces affecting First Solar’s business over the next five years and then prioritizing the non-US target markets.

Read the case study on the Harvard Business School website . Find the student charge . The champion and finalists’ presentations are compiled below.

2014: Nike: Sustainability and Labor Practices 2008-2013

Acting as Nike mangers, students examine Nike’s sustainability and labor practices from 1998 to 2013 and provide recommendations on three case questions: 1) Where should Nike move its collegiate apparel production? 2) What is a feasible way for Nike’s supply chain to be more transparent? and 3) How can Nike build consumer awareness concerning its improved labor sustainability projects?

Read the case study on the Harvard Business School website. Find the student charge . The champion and finalists’ presentations are compiled below.

2013: Frog’s Leap Winery in 2011: The Sustainability Agenda Case

From 2000-2010, John Williams, co-founder of Frog’s Leap Winery in California, invested in dry farming, organic, and biodynamic agriculture; geothermal and solar power; year-round employment and benefits for immigrant workers; and the industry’s first LEED-certified tasting room. Despite static production, inventory and debt load grew. Students were tasked with finding solutions to help Frog Leap increase sales and become more sustainable while remaining a small winery.

Read the case study on the Harvard Business School website . Download the student charge . The champion and finalists’ presentations are compiled below.

2012: Li & Fung 2012, Harvard Business School

Students act as the top executives at Li & Fung in the midst of preparing an important presentation to stock market investors and analysts. During the presentations, executives (students) will explain the strategies that will be implemented to achieve a goal of $1.5 B. core operating profit in 2013.

2011: Urban Water Partners (A), Harvard Business School, October 2010

Students teams took on the role of the founders and executives at Urban Water Partners. Each team was asked to develop a business plan and subsequent presentation outlining possible business expansion and possible risks.

Global Case Competition at Harvard 2024

The Global Case Competition at Harvard brings together the best and the brightest minds around the world to solve a business case problem. The competition has attracted 750+ teams (3000+ students) across the world to compete for a chance to win $10,000. Teams are given 3 weeks to prepare and submit a solution, and the top 10 teams will be invited to pitch their solutions to a panel of judges comprising of distinguished business executives and Harvard Business School professors in April. ​ Participants will also have access to a series of online networking events and panels discussions featuring representatives from top Consulting firms, Private Equity firms, and Investment Banks, amongst others.

​Join now for a once-in-a-lifetime chance to receive a world-class learning experience through a hands-on business case, and to build a unique network with students from all over the world and with executives from the world’s leading institutions!  

We bring together students with finance and business backgrounds from across the world to compete at Harvard on a finance case. 

Receive a world-class learning experience through a hands-on business case.

Network and connect with leading firms and business executives.

Enhance your business, communication, and teamwork skills through a challenging workshop series.

A three week long case competition with a grand final at Harvard University in the presence of first class business executives.

The teams will have to perform the  following tasks:

Industry Analysis

Company Analysis

Financial Analysis & Valuation

Students will work in a dynamic environment in which they will get first-hand experience on investment banking and private equity.

The case is related to the investment banking and private equity world. It focuses on a major finance event which students will have to study and analyse. Last year's edition encompassed an M&A scenario involving Amazon.

Just like in a real world situation, teams will have to create a pitch book. The teams in the top ten receive an invitation to present their work in front of a first class jury at Harvard University. However, all participants are invited to join the on-campus weekend at Harvard University.

Meet the future leaders and get a chance to network with world leading institutions and business executives during our on-campus weekend.

Build a unique network during our social events, gala, lectures, workshops, and spend an unforgettable time with the global elite. Showcase your intelligence to the world, develop new skills and compete with the very best.

Hybrid Organisation of GCCH 2024

General Agenda *

November 13, 2023 February 19, 2024 March 10, 2024 April 20, 2024 April 27, 2024

*Subject to change as the timeline moves forward

Registrations open Case release Case submission deadline Competition Grand e-finals  In-Person event

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Six Strategies for Winning Case Competitions

• Strategy and Operations

by Lauren Meyer and Sarah Consagra, both MMM 2020 

This content was originally published in Poets&Quants .

To prepare for business school, students gear up for lecture room cold-calling, months of career recruiting, and enough networking to last a lifetime. What many MBA students don’t anticipate are case competitions.

An often-underrated way to derive value from your business school education, case competitions offer students the opportunity to consult for real clients, helping to solve pressing business problems. These competitions have become almost a rite of passage at graduate schools across the nation. Plus, they tend to pay generously – a perk always welcome on an MBA budget.

Over two weeks, our team designed a platform aimed at educating and empowering primary care physicians to directly treat patients with HCV, a task typically reserved for specialists. We were thrilled to win the competition, and even more excited to know that our ideas will further AbbVie’s mission to eradicate a stigmatized and often overlooked disease.

Among busy MBA schedules, making time for a case competition may be difficult. However, it can be one of the most rewarding experiences of business school. After competing and succeeding in several during our first year at Kellogg, we’ve gleaned some helpful tips and tricks for designing a “winning” solution and getting the most out of the case competition experience.

1. Make it human-centered.

Get out there and talk to people! Secondary research is important. Where possible, your ideas should also be informed by robust primary research. Judges will be impressed when you are able to cite conversations with people who are “living the problem.” Through our conversations with doctors, nurses, and social workers, we unearthed unique pain points related to HCV treatment that we would have missed entirely by relying on the internet. One nurse reminded us that “doctors are people, too,” and that their own unconscious biases and busy schedules might prevent them from treating certain diseases with urgency.

2. Keep it laser-focused.

When solving an innovation challenge, there are typically a number of exciting possible solutions. We’ve found it is most effective to select the one solution you think is most compelling Then, tell the audience  why  you chose it, and build it out in detail. The audience will be much more impressed by a single, deep and well-studied solution than a set of broad and shallow ones. In our presentation, we recommended launching the education platform with primary care physicians covered by Medicare Advantage, a group we believed was uniquely poised to adopt the education platform. By honing in on one of many existing pain points, we were able to demonstrate that we had done the hard work of prioritizing the biggest win for our client.

3. Make it beautiful.

The value of an aesthetically compelling presentation cannot be overstated. This will keep your audience alert and engaged. Straightforward, crisp slides with simple design elements will go a long way. If you want to take it one step further, don’t be afraid to get creative by adding illustrations and vivid imagery. Our team used hand-drawn illustrations (just stick figures – nothing fancy) to bring a typical HCV patient’s journey to life for the judging panel.

4. Know your numbers.

When it comes to Q&A time, it’s always satisfying to respond to a judge’s doubting question with, “Yes, and we have data to support that.” If you’re going to whip out that reply, make sure you’ve done your homework. While only key numbers should be presented, an appendix is a helpful add-on for all the numerical content that you may want to pull out of your arsenal during follow-up questioning. Make sure you practice speaking confidently about how you arrived at those final numbers as well.

5. Make it actionable.

Ultimately, judges want solutions that feel tangible – ones they can execute readily, with existing budget, and feel excited to promote to internal stakeholders. Craft a clear outline for how you’ll launch your idea, what money you’ll leverage, and what existing resources you can draw on. If you want to add some glitz, you can always build out a roadmap for how your solution might evolve and grow as you scale (three, five, or ten years down the line). In our presentation, we focused on a “pilot program,” and then shared a window into what a “full-scale” version might look like. This helped the judges understand our solution’s potential for immediate effect, and how that might translate into something bigger and more impactful.

6. Tell a story.

Business jargon and charts might seem impressive, but if the judges aren’t hooked they may miss the genius of your solution. Storytelling can be a critical lever for standing out and connecting with your audience. Share emotional and powerful stories of personas or real people you spoke with to demonstrate how this solution will transform the lives of customers and stakeholders. Coming full circle to our first tip: speaking with people out in the world will enable you to deliver compelling human stories.

One bonus tip to remember : be sure to make it fun! That may sound cheesy, but it’s hard to envision and build out a business solution under time constraints if you’re not curious about the subject matter. Find teammates you enjoy spending time with, and let your enthusiasm shine when pitch day rolls around.

Business Case Competitions: Purpose, Types and Rules

A Guide to Case Studies and Case Study Analysis

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Business Cases in Business School Curriculum

Business cases are frequently used as teaching tools in business school classes, particularly in MBA or other graduate business programs. Not every business school uses the case method as a teaching approach, but many of them do. Nearly 20 of the 25 top business schools ranked by Bloomberg Businessweek  utilize cases as a primary method of teaching, spending as much as 75 to 80 percent of class time on them. 

Business cases are detailed accounts of companies, industries, people and projects. The content within a case study may include information about company objectives, strategies, challenges, results, recommendations, and more. Business case studies can be brief or extensive and may range from two pages to 30 pages or more. To learn more about case study format, check out a few  free case study samples .

While you are in business school, you will probably be asked to analyze multiple case studies. Case study analysis is meant to give you the opportunity to analyze the steps other business professionals have taken to address specific markets, problems and challenges. Some schools also offer on-site and off-site case competitions so that business students can show off what they have learned.

What Is a Business Case Competition?

A business case competition is a type of academic contest for business school students. These competitions originated in the United States, but are now held all over the world. To compete, students typically break into teams of two or more people.

The teams then read a business case and provide a solution for the problem or situation presented in the case. This solution is typically presented to judges in the form of a verbal or written analysis. In some cases, the solution may needed to be defended. The team with the best solution wins the competition.

Purpose of a Case Competition

As with the case method , case competitions are often sold as a learning tool. When you participate in a case competition, you get the opportunity to learn in a high pressure situation involving a real-world scenario. You can learn from students on your team and students on other teams. Some case competitions also provide verbal or written evaluations of your analysis and solution from the competition judges so that you have feedback on your performance and decision-making skills. 

Business case competitions also provide other perks, like the opportunity to network with executives and other people in your field as well as the chance to earn bragging rights and prize winnings, which are typically in the form of money. Some prizes are worth thousands of dollars. 

Types of Business Case Competitions

There are two basic types of business case competitions: invitation-only competitions and competitions that are by application. You must be invited to an invitation-only business case competition. The application-based competition allows students to apply to be a participant. Application doesn't necessarily guarantee you a spot in the competition.

Many business case competitions also have a theme. For example, the competition may focus on a case related to supply chains or global business. There might also be a focus on a particular topic in a particular industry, such as corporate social responsibility in the energy industry.

Rules for Business Case Competitions

Although competition rules can vary, most business case competitions have time limits and other parameters. For example, the competition may be split into rounds. The competition could be limited to two teams or multiple teams. Students might compete with other students at their school or with students from another school.

Students may be required to have a minimum GPA to participate. Most business case competitions also have rules governing access to assistance. For example, students may be allowed to get help when it comes to finding research materials, but help from outside sources, like professors or students who are not participating in the competition might be strictly forbidden. 

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Case Competitions

Student Experience

Pitch your ideas, put your business skills to the test, and compete in a case competition.

Participating in a business-related case competition is one of the best ways to develop critical business and presentation skills, gain practical real-world industry experience, and network with experts and potential employers. Partner with Carey faculty to fine-tune your presentation and case analysis skills. And then put your theories to the test and present to leading executives around the world. With competitions hosted at Carey and funding available to register and travel to outside competitions, at Carey Business School you can compete and win in some of the most prestigious case competitions worldwide.

2024 Venture Capital Investment Competition

A team of four Carey students won first place at the 2024 New England Regional Finals of the Venture Capital Investment Competition in Boston. This marks the first win in Carey history at the regional round of the competition. The VCIC is a competition where teams of participants act as venture capitalists for the day and evaluate startups for potential funding. The teams conduct extensive research, draft a term sheet for their selected startup, and present findings to a panel of professional venture capitalist judges.

Howard University’s 27th Annual MBA Exclusive Conference: 18th Annual Minority Case Competition 

A team of Carey students took home first place and $12,000 at the 18th Annual Minority Case Competition, held during the MBA Exclusive Conference at Howard University. This year’s competition was sponsored by the NobleReach Foundation and themed “Leveraging Innovation and Entrepreneurship for National Competitiveness.” The case focused on the United States’ response to substantial adversarial investments in digital infrastructure and the need to create a mission-driven entrepreneurial ecosystem to remain competitive. The Carey team developed a comprehensive strategy to build the ecosystem, aligning entrepreneurs, investors, universities, students, communities, and government agencies. The strategy aimed to ignite a wave of innovation that would transform the entrepreneurial landscape, ultimately contributing to a more sustainable and responsible society. Students had a week to plan, strategize, and solve the case to then present their ideas to a panel of judges.

BioNJ Health Equity in Clinical Trials MBA Business Plan Case Competition

A team of Johns Hopkins Carey Business School students took home the first-place prize, winning $10,000, at the BioNJ’s inaugural MBA Business Plan Case Competition. The Carey team, consisting of five MBA/MPH students, developed a business plan that outlined a new health equity solution in clinical trials. The competition is designed to promote next-generation innovators and to identify new methods and models to strengthen clinical trial diversity and expand health equity.

MIT Sloan Operations Simulation Competition

A team of Carey students took first place, winning $2,000, at the 18 th annual MIT Sloan Operations Simulation Competition, held virtually on April 20-22, 2022. This marks the third win by a Carey team in the last four competitions, making Johns Hopkins the best-performing business school (tied with MIT Sloan) in competition history.

CFA Institute Research Challenge

A Carey student team placed first in the annual local DC/Baltimore CFA Institute Research Challenge . The competition requires students to research and analyze a publicly traded company, write a report, and present a buy, sell, or hold recommendation to a panel of industry experts.

Case Competitions Funding and Support

Carey Business School provides case competition teams with faculty and peer advisors, case preparation workshops, a list of over a hundred national case competitions, and funding for registration and other needs if necessary.

To request case competition resources, email [email protected].

Annual case competitions

Danaher case competition.

The annual Healthcare Business Association case competition is sponsored by global science and technology innovator Danaher Corporation. Student teams from universities across the nation traveled to Baltimore to compete for the $7,500 first-place prize, on a case judged by a panel of Danaher Health IT subject experts and business leaders.

Graduate Consulting Club Case Competition

The Johns Hopkins Graduate Consulting Club Case Competition’s annual competition brings together students and fellows from across the country to work on some of the most pressing challenges in today's health care sector. Interdisciplinary teams comprised of students from across multiple schools, programs and departments. 40 schools competed in the April 23, 2021 case competition sponsored by HighMark Health.

This intense, 48-hour simulated competition requires teams to improve the efficiency of a hypothetical near-bankrupt firm. Graduate students from top business schools across the globe aim to run the most profitable factory with rankings based on their ending cash balances.

Venture Capital Investment Competition

In this annual competition, student teams play the role of venture capitalists who are looking to invest in one of the startups presenting at the event. Student teams are assessed on the investment opportunities and pitching an investment strategy to the judges. The winning team of the local (Carey students only) competition win a spot in the regionals.

Past case competitions

Carey students placed second in the 2021 virtual Danaher Case Competition. This competition focused on the rapid growth of at-home lab testing and issues related to effectiveness, efficiency, and inequities in access.

KeyBank Ohio State University Minority MBA case competition

A Carey Business School team took first place, winning $10,000, in the KeyBank Ohio State University Minority MBA Case Competition.

Arthur Page Society - Student Case Competition

Carey student, Rhianna Taniguchi, placed first in the business school category with her submission, "Turning a Moment into a Movement: Why the NBA said 'Black Lives Matter.'"

UNC/Duke Case Competition

Carey students placed third in the UNC/Duke Case Competition. The competition brings together graduate students (Master’s, PhD, JD, MD) and provides the opportunity for teams to apply their analytical skills and creativity in a real-world context, by solving a real-world business problem.

MIT Operations Simulation Competition

For the second consecutive year, a Johns Hopkins University Carey Business School student team took the top prize at the annual MIT Sloan Operations Simulation Competition.

Amazon Case Competition

The Carey Business School team took the top spot at the 2020 Reaching Out MBA conference— the largest gathering of LBGTQ+ business students and alumni.

Harvard Global Case Competition

A team of Johns Hopkins students placed third in Harvard University’s annual  Global Case Competition  on April 25, 2020. The team, which included four Carey students, team faced off against 160 other teams from around the world.

Kellogg Biotech and Healthcare Case Competition

A four-member team of Johns Hopkins University students, including two from the Carey Business School, has won first place in the 16th annual Kellogg Biotech and Healthcare Case Competition.

A Johns Hopkins Carey Business School Global MBA team took top prize in the 15th annual MIT Sloan Operations Simulation Competition, held April 7, 2019, in Cambridge, Massachusetts.

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Case Competition: The Ultimate Guide on How to Excel

• Last Updated December, 2023

A case competition provides an exciting way for aspiring consultants to hone their problem-solving and presentation skills. If you’re drawn to the consulting world, you likely have a competitive spirit that thrives on challenges.

You’ll get the opportunity to tackle real business problems and present your solutions before judges, who are usually seasoned consultants.

In this article, we’ll discuss:

• What is a case competition (with examples of what you’ll do)
• How competing in consulting case competitions helps your resume and recruiting
• 5 tips on acing the business case competition and maximizing the opportunity
• A list of top case competitions to keep on your radar

Let’s get started!

What Is a Case Competition?

A case competition is an immersive learning experience that challenges students to solve complex business problems within a simulated consulting environment. 

In these competitions, participants work in teams to solve a hypothetical client problem and recommend a solution to a panel of judges.

A case competition tests your analytical thinking, teamwork, problem-solving, and presentation skills.

Examples of Cases and Topics

Case competitions can cover various business functions, such as marketing, strategy, operations, or a combination. You also won’t know what industry the case involves until the competition starts. It’s very similar to what you might experience in a consulting interview!

Case competition examples:

• BankCo aims to boost its market share among customers under 25. What recommendations would you propose to achieve this goal?
• TechCo is venturing into a new geographic market and seeks guidance on an effective market entry strategy to ensure a successful expansion. What approach would you recommend?
• EngineCo, an automobile manufacturer, is grappling with inefficient production processes. How would you optimize operations and foster innovation within the company?

If the case questions seem daunting, fear not! You’ll be provided with lots of data, including historical information, cost details, and other relevant considerations.

However, only some of the data provided will be useful or relevant to your recommendation. As a consultant, part of your skillset involves discerning which information is crucial to your analysis.

These cases simulate real-life consulting projects, so it’s a great chance to apply your skills and see if you like consulting!

Nail the case & fit interview with strategies from former MBB Interviewers that have helped 89.6% of our clients pass the case interview.

Typical Format of a Case Competition

In a case competition, participants are either assigned or choose to be part of a team of 4 to 6 students, mirroring a real consulting team. 

Each team is provided with identical information and allotted the same timeframe to analyze the data, develop recommendations, and present them to a panel of judges. A case competition usually takes place over a few days to allow for analysis and presentation preparation time.  

Let’s take a look at the typical schedule:

• Read Case Information : Teams receive a comprehensive case brief that presents the problem, client information, and pertinent data or information.
• Analyze Data and Options : Teams dive into the case, meticulously analyzing the provided data, extracting insights, and carefully evaluating different options for their recommendation. In most competitions, you can use publicly available information for research.
• Prepare Recommendation and Presentation : Teams consolidate their analysis and make an informed decision on the recommendation. They craft a compelling presentation, typically in slide format, showcasing the results of their analysis and their final recommendation.
• Present to Judges and Answer Q&A : Teams present their solutions to a panel of judges comprising industry professionals and experienced consultants. During the presentation, teams articulate their analysis, demonstrate their problem-solving approach, and emphasize the potential impact of their recommendations. Following the presentation, judges engage in a Q&A session, probing deeper into the team’s analysis and challenging their recommendation.
• Get Feedback and Results : Judges assess each team based on criteria such as the clarity of their problem-solving approach, the feasibility of their recommendations, and the effectiveness of their presentation.

Benefits of Participating in a Consulting Case Competition

Participating in a consulting case competition offers numerous advantages:

• Skill Development : From analyzing real client situations under time pressure to developing innovative solutions, you gain hands-on experience that sharpens your problem-solving abilities, data analysis skills, strategic thinking, teamwork, and communication. It’s a realistic glimpse of what a “day in the life” as a consultant is like.
• Valuable Feedback and Insights : While winning is rewarding, the feedback received provides invaluable insights and suggestions for improvement, enabling you to improve your skills and knowledge. 
• Prizes and Recognition : Many case competitions offer attractive prizes and recognition for outstanding performance. This can include monetary rewards or prize packages.
• Networking Opportunities : You have the chance to network with judges who are current consultants. They often are the ones involved in recruiting and interviews. Even if you don’t win the competition, you have a chance to impress judges, and it could lead to mentorship opportunities or potential internship opportunities.
• Resume Enhancement : Include any awards from case competitions on your resume. It is concrete evidence of your skills and can help your resume stand out.

5 Tips on Acing a Case Competition and Maximizing the Opportunity

1. review key consulting frameworks and concepts.

Take the time to review and understand essential consulting frameworks and structures, such as MECE (Mutually Exclusive, Collectively Exhaustive) and the Hypothesis-Driven Approach .

This will give you a strong foundation for analyzing case problems and developing practical solutions. Utilize resources like our Our Ultimate Guide to Case Interview Prep .

2. Establish Clear Roles and Responsibilities with Your Team

You are under a time crunch in a case competition, so aligning with your team on individual roles and responsibilities before you start the analysis will help you work efficiently.

Consider each team member’s strengths or developmental interests, and delegate tasks accordingly. For example, if you want to improve your proficiency in Excel, communicate your interest in doing analytical aspects. You can create a more efficient and cohesive team by working together and leveraging each other’s talents.

3. Avoid Memorizing Your Presentation

Memorizing your presentation word-for-word or reading the slides will make your presentation come off as less natural. You’ll appear less confident in what you are recommending.

Instead, focus on understanding the key points, logical flow, and supporting evidence. This approach allows flexibility, adaptability, and a more natural delivery during the presentation.

4. Prepare for Potential Questions

Allocate time to anticipate questions that judges may ask during the Q&A session. Consider different angles, alternative perspectives, and potential challenges to your recommendations. Being well-prepared for possible questions demonstrates your critical thinking skills, enhances confidence, and helps you respond effectively.

5. Leave a Lasting Impression on Judges

Make a positive impression on the judges and attendees of the consulting case competition. You never know who you might encounter again in your consulting journey. 

Consider sending a thoughtful thank-you note to the judges after the competition to express your gratitude for their feedback.

List of Case Competitions

Below, we have compiled a list of case competitions to keep on your radar and consider competing in. It’s important to note that this is not an exhaustive list, and competitions may vary yearly, so we recommend checking their official websites.

If you are in school, your consulting clubs will often host case competitions internally. Sometimes, firms also sponsor and run case competitions for specific communities.

Case Competitions in the USA

• ASCM Case Competition
• Collegiate Ethics Case Competition
• Danaher Case Competition
• David Eccles School of Business Case Competition
• Deloitte Consulting National Undergraduate Case Competition
• E-PARCC Teaching Case and Simulation Competition
• Global Case Competition at Harvard
• Heavener International Case Competition
• IACBE Case Competition
• KeyBank Case Competition
• Marshall International Case Competition
• Net Impact Case Competition
• NU-CUIBE International Business Case Competition
• Page Student Case Study Competition
• Penn Healthcare Case Competition
• Penn, Yale, Princeton, Columbia Case Competition
• Prism Consulting Group Case Competitions
• PRMIA Risk Management Challenge
• San Diego State University
• Student Big Data Case Competition
• The Katz Invitational
• The NASBITE International Student Case Competition
• The Schlesinger Global Family Enterprise Case Competition
• The University of California Press’ Case Studies in the Environment Prize Competition
• UConn International Business Case Challenge
• Yale Healthcare Case Competition
• Yale Graduate Consulting Club Case Competition

Case Competitions in Canada

• CFI FinMo Case Competition
• ICRA International Case Competition
• John Molson MBA International Case Competition
• McGill Management International Case Competition
• Schulich International Case Competition
• Scotiabank International Case Competition
• UCCA Case Competition

Case Competitions in Europe

• Aarhus Case Competition
• AAU Case Competition
• Amsterdam Case Competition
• Belgrade Business International Case Competition
• CBS Case Competition
• Central European Case Competition
• Creative Shock
• ILA International Case Competition
• International Case Competition @Maastricht
• Morpheus Cup
• NIBS Worldwide Case Competition
• Russian National Case League Changellenge
• SDA Bocconi Case Competition
• The Geneva Challenge

Case Competitions in International Locations

• CEIBS Global Case Competition
• EY CAFTA Case Championship
• HKUST International Case Competition
• HSBC/HKU Asia Pacific Business Case Competition
• IFAMA Student Case Competition
• IMA Middle East and India Student Case Competition
• KPMG International Case Competition
• Melbourne Business School Case Competition

– – – – – – –

In this article, we’ve covered:

• Insight into the nature of case competitions, including examples of the tasks and challenges
• How participating in a consulting case competition can benefit your resume and increase your chances of success in recruiting
• Tips on how to excel in a business case competition and make the most of your experience
• A starter list of case competitions you can explore

Still have questions?

If you have more questions about case competitions, leave them in the comments below. One of My Consulting Offer’s case coaches will answer them.

Other people prepping for a case competition found the following pages helpful:

• Our Ultimate Guide to Case Interview Prep
• How to Approach a Case Study
• Case Interview Examples
• MECE (Mutually Exclusive, Collectively Exhaustive)
• The Hypothesis-Driven Approach

Help with Your Consulting Application

Thanks for turning to My Consulting Offer for advice on excelling at case competitions. My Consulting Offer has helped 89.6% of the people we’ve worked with to get a job in management consulting. We want you to be successful in your consulting interviews too. For example, here is how Parth was able to get his offer from BCG.

© My CONSULTING Offer

We are excited to invite you to the online event.

Where should we send you the calendar invite and login information.

A Virtual Case Competition for Ambitious High School Students

HCGCC 2024 pre-registration is open!

Registration fee is only $7.5USD when you pre-register.

WHAT IS A CASE COMPETITION?

Step into the shoes of a CEO or consultant and help a top global business tackle its challenges.

Each team has a set amount of time to develop a strategy to address the key issues and present it to a team of judges who will then determine the winner.

80+ Countries

Develop industry-ready skills.

The perfect stepping-stone to a career in any industry around the world.

Special Prizes

Exclusive prizes up for grabs, a total of $4000 usd and us $18,000 usd in education consulting prizes is available to win earn impactful work experience programs with industry leaders., no barriers to entry, hcgcc is 100% virtual, easy to join and accessible for all skill levels. workshops for participants are available from top industry executives., timeline for hcgcc 2024.

15th:  Early bird registration opens

(US $10 USD per student.)

14th:  Early bird registration closes

15th:  Regular registration opens (US $15 USD per student.)

11th:  Registration closes

12th :  Team registration opens & Bootcamps open

16th: Team registration closes

25th: Regional case announcement.  Teams receive regional case via email, and have one week to submit solutions. Slide decks must be created in Google Slides and submitted in PDF format. Find more information here.

30th:  Regional case submission (PDF)

8th:  Regional qualifiers announcement. 50 teams (5 regions with 10 teams per region) advance to next stage.

12th:  Video pitch submission. All team members must speak and be visible in video. Video must not exceed 5 minutes. Click here to learn more.

18th​:  Regional winners. 10 teams (top 2 teams per region) advance to global finals.

19th:  Global Case announcement

HCGCC will share guidelines for presentations and additional finals round information with finalists.

22nd:  Global Case submission

23rd:   Global Case Live Pitch. Global final presentations will take place during the virtual event.

28th:   GLOBAL WINNERS ANNOUNCED! Global winners will receive amazing prizes including the working experience program, Crimson credit, and cash.

WHAT ARE PAST CONTESTANTS SAYING?

"Try your best, the best way to succeed is to know your content and be confident.”

“Make sure you are confident in knowing all of your strategies! Work with your team in all aspects and research in depth!”

“Start your pitchdeck early or exactly when they send out the prompt to maximize your time. Also be sure to practice the Q&A session before the real pitch.”

HCGCC 2023 Winners - 1st Place

"More than a business case competition, HCGCC joins finance, design, creativity, and business sense into a unique chance of showing your knowledge. Be complete, and learn everything."

-Sons of Real

HCGCC 2023 Winners - 2nd Place

This competition was extremely enlightening and one which we highly recommend all to join. The interesting case studies provided allowed us to truly understand the risks which businesses face, and to develop potential solutions. We did feel quite young, going into this competition with a limited understanding of the business world, however, we did not let this stop us!

After using research and our problem-solving skills, we proposed innovative ideas, analyzed graphs and statistics, and worked on our identification of weaknesses and threats, all while working collaboratively. Our advice to future participants is to read the case given carefully, and use creative and critical thinking to truly comprehend what is asked of you to find effective solutions.’

-Team ALPHA

HCGCC 2023 Winners - 3rd Place

REQUIREMENTS:

1) Each team must have 2-4 students, but we highly recommend at least 3!

2) All participants must be aged 13-18 and currently enrolled high school, OR have already graduated but not yet started university.

3) No prior business or economics experience necessary! Join us no matter your experience. We have the tools to help you succeed.

"CASE COMPETITION HAS BEEN REALLY LIFE-CHANGING FOR ME BECAUSE IT TAUGHT ME THAT I NEED TO PURSUE BUSINESS, AND I'M SUITABLE FOR IT. I WHOLEHEARTEDLY RECOMMEND EVERY STUDENT TO PARTICIPATE!”

— Ahad, 2020 Case Competition Winner

Crimson Education is the world's leading US, UK, EU and Postgrad admissions counselors. In 2013, it was founded by three students, including CEO Jamie Beaton who had just been accepted to 25 of the world's best universities. Our mission is to help students all over the world reach their ultimate university admissions goals.

The Harvard Crimson , the nation's oldest continuously published daily college newspaper, was founded in 1873 and incorporated in 1967. The newspaper traces its history to the first issue of “The Magenta,” published on Jan. 24, 1873, and changed its name to “The Crimson” to reflect the new color of the College on May 21, 1875. The Crimson has a rich tradition of journalistic integrity and counts among its ranks of editorship some of America's greatest journalists. Over 25 Crimson alumni have won the Pulitzer Prize; many of their portraits line the walls of The Crimson.

Crimson Global Academy (CGA) is an internationally accredited, world-class online private school delivering live, real-time learning to students all over the world, enabling them to earn university recognised qualifications through accelerated courses.

What is a Case Competition?

Types of case competitions, financial modeling competition, additional resources, case competition.

Learn all about business case competitions

A case competition is an event where contestants compete to create the best solution to a business case study within the rules and guidelines set out by the organizer. Cases may be designed for individuals or teams, and contestants have to submit their work for judging by a panel. Judges typically use a rubric to grade participants, based on predefined criteria. CFI’s Financial Modeling Competition is an example of an international event where contestants can win up to $10,000 in cash prizes.

There are various types of competitions, and they are usually related to business or education. Some of the most common types include:

• Financial modeling – contestants build an Excel model to value a business or a transaction
• Consulting – management and strategy consulting topics related to business
• Investment banking – typically centered around a transaction such as mergers & acquisitions (M&A)
• Stock pitches – participants must pitch a long or short investment idea for a public security
• Research – research topics can vary widely, including sciences and humanities
• Data analysis – topics can include big data, mathematics, and quantitative topics

Many competitions offer prizes that are awarded to winning teams or individuals. While there is a big range for cash prizes, there are several competitions that award approximately $10,000 to winners.

Examples of competitions that offer $10,000 (or more) in cash prizes include the National Investment Banking Competition (NIBC), the Harvard Case Competition, CFI’s Financial Modeling Competition, the John Molson MBA Case Competition, and ModelOff .

Entering competitions is a great way to boost your resume and advance your career. They are especially popular among undergraduate students and MBA students who want to add some valuable extracurricular activities to their resume.

The top reasons to enter a competition may include:

• Learn new skills
• Build confidence
• Win cash prizes
• Develop leadership skills
• Make new friends
• Improve your resume

CFI hosts the global Financial Modeling & Valuation Competition, where contestants are challenged to download a data pack with financial information, company information, and a specific situation that they need to build a model.

Judges evaluate participants on a scorecard that includes criteria such as structure, design, accuracy, insight, and overall quality of recommendations. Enter the competition now to compete with analysts around the world for a chance to win $10,000 in prizes.

CFI is the official provider of the FMVA™ Analyst Certification that teaches the full range of financial analyst skills required to rise up the ranks in a career. To continue learning and advancing your career, check out these additional CFI resources:

• Is an MBA Worth It?
• Pre MBA Courses
• What is Financial Modeling?
• Job Salary Guides
• See all career resources
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2024 Case Study Competition

Page and the  Institute for Public Relations  conduct an annual competition for the writing of original case studies by students enrolled in a school of business, communication or journalism and who are pursuing a degree that is focused on corporate communications and the practice of public relations. The objectives of the competition are to introduce the practical applications of the core principles that define public relations as a critical function of management to scholars, teachers, and students, and encourage research that contributes to the profession's body of knowledge and provides practical suggestions on how to improve the corporate public relations function.  The 2024 Case Study Competition is now open for entries,  a pply here . The deadline to apply is Friday, January 15, 2024 at 11:59 p.m. ET. 

Student authors of winning entries and their faculty advisors are awarded cash prizes and recognized by the nation's leading corporate communications executives. See below for 2023 winning cases. 

2023 Case Study Competition Results:

First place | trouble in paradise: the walt disney company.

• Accommodation : JACK KOTEN PAGE PRINCIPLES CASE STUDY AWARD
• Submitted by : Ayesha Djibo, Mya Estrada, Breahn Fisher, and Kelly Weinstock 
• School : Texas Christian University  
• Advisor : Dr. Liang Ma
• Download :  Presentation |  Case Study

SECOND PLACE | The Starbucks Union Boom: Pro-Worker Employer to Union Target Case Study Competition

• Submitted by : Yasmeen Jabara, Nicolas Blanco Ballesteros, Meagan Keefe, and Gabriela Perez 
• School : American University  
• Advisor : Pallavi Kumar
• Download :  Presentation  |  Case Study

THIRD PLACE | The US Army Recruiting Crisis: Cause and Potential Solutions

• Submitted by : Blake Bonifas 
• School : University of North Carolina at Chapel Hill 
• Advisor : Dr. Lois Boynton 
• Download :  Presentation  |  Case Stud y

Honorable Mentions:

Communications | more than a penny for your thoughts: paypal’s inconsistent acceptable use policy.

• Submitted by : Darian Hernandez, Carolina Gnerre, and Taimarie Carasa 
• School : University of Florida 
• Advisor : Patrick Ford
• Download :  Presentation  | Case Study

BUSINESS AND INTERNATIONAL | Not Your Average Joe: How Spotify Experienced The Extraordinary Joe

• Submitted by : Riko Setsuta, Kenny Anthony 
• School : Peking University  
• Advisor : Soojin Roh

Business School Case Competitions

• Preparation

Competitions

• American Marketing Association Collegiate Awards and Competitions
• The Case Centre: Case Competitions Directory of case study competitions, including past winners.
• Copenhagen Business School (CBS) Case Competition The largest case competition in the world. Includes case-solving tools, past cases 2008-present, and past winners.
• Eller College of Management Collegiate Ethics Case Competition From the University of Arizona. Includes submission guidelines, list of past winners.
• MBA Exchange: MBA Competitions Over 100 case competitions are listed.
• USC Marshall School of Business Case Competition
• Last updated: Oct 28, 2022 10:38 AM
• ~[124]~: https://libguides.asu.edu/casecompetitions

The ASU Library acknowledges the twenty-three Native Nations that have inhabited this land for centuries. Arizona State University's four campuses are located in the Salt River Valley on ancestral territories of Indigenous peoples, including the Akimel O’odham (Pima) and Pee Posh (Maricopa) Indian Communities, whose care and keeping of these lands allows us to be here today. ASU Library acknowledges the sovereignty of these nations and seeks to foster an environment of success and possibility for Native American students and patrons. We are advocates for the incorporation of Indigenous knowledge systems and research methodologies within contemporary library practice. ASU Library welcomes members of the Akimel O’odham and Pee Posh, and all Native nations to the Library.

EY CAFTA Case Championship 2024

CAFTA has launched 7th edition of its pan-India case study competition to engage undergraduate and postgraduate students and provide them with an outlet to explore this differentiated method of learning. It is a national level finance and treasury case study competition organized for college students across India.

EY India, Partner Consulting Services

We are dedicated to delivering an outstanding learning experience to all students and young professionals. In addition to the case championship learning material, our team will provide exclusive access to the self-paced learning course 'Decoding Global Financial Markets,' an immersive course designed to demystify the intricate workings of global markets.

It must be noted that the case championship has different subjects and case questions for students. Refer to the respective sections below for details on the registration process, topics, dates, and submission process.

                                           Download Brochure      Register now

Step 1:  Choose between individual entry or team registration for two

Step 2 : Select a stream from the below list

Stream 1 - Sustainable Finance Innovators: GenAI Treasury Challenge

Stream 2 - Risk Masters Challenge

Stream 3 - Liquid Edge: Mastering Investments

Step 3 : Upon registration for one or more streams, gain access to relevant reading materials and recorded webinar sessions within 24 hours

Step 4 : You will receive the case study question via email on 27 May 2024

Step 5:  Participate in Knowledge checkpoint quiz on 8 June 2024

Step 6: Submit your response to the case study question by 16 June 2024,  including a PowerPoint presentation with the solution and a short video outlining your idea.

Step 7: The top five teams per stream will be revealed on 28 June 2024

Step 8:  Top five team will appear for 48 hours challenge and present their solution to the panel of judges.

Step 9 : Final results will be announced by 8 July 2024

Stream selection

Please refer to below details for a clearer understanding of the case championship streams.

Risk Masters Challenge

The Risk Masters Challenge stream focuses on the complex landscape of financial risk management and skills required to navigate through it. Participants in this stream will delve into the intricacies of identifying, assessing, and mitigating the various types of financial risks faced by organizations in today's dynamic business environment. Through case studies and interactive workshops, students will explore topics such as market risk, credit risk, operational risk, and liquidity risk, etc. They will learn to leverage quantitative models, risk analytics tools, and risk management frameworks to make informed decisions and safeguard the financial health and stability of businesses.

If you're intrigued by the complexities of risk management and eager to apply a blend of risk management and business strategies to solve real-life business cases, the Risk masters challenge is the perfect platform for you to showcase your skills and expertise.

Liquid Edge: Mastering Investments

Welcome to Liquid Edge, where financial prowess meets strategic thinking . Liquidity investments and cash management are fundamental aspects of financial income to Liquid Edge, where financial prowess strategy is crucial for both individuals and organizations. Liquidity investments involve allocating funds into assets, which can readily be converted to cash, ensuring financial flexibility and stability. Meanwhile, cash management encompasses the strategic handling of cash flows to optimize liquidity, minimize risks and maximize returns.

In this stream, participants dive deep into the intricate world of liquidity and investments management, where teams navigate through real-world scenarios, assessing liquidity positions, optimizing investment strategies and mitigating risk.

Join us as tomorrow’s financial leaders compete head-to-head, striving for excellence in the dynamic realm of investments and liquidity management.

Sustainable Finance Innovators: GenAI Treasury Challenge

This stream emphasizes the focus on sustainable finance innovation, the role of GenAI technologies, and the specific challenge related to treasury management. It captures the essence of the competition and invites participants to explore cutting-edge solutions at the intersection of finance, technology, and sustainability.

Join us in the Sustainable Finance Innovation Stream as we embark on a journey to reimagine the future of finance through the lens of sustainability and technological innovation.

Duration: 60 minutes

Number of questions: 30

Format: Multiple-Choice Questions (MCQs)

Note: Non-participation in the quiz will lead to disqualification. If you are participating in a team of two, it is mandatory for both the participants to appear for quiz.

Submissions

Please submit your case study response via the provided Google Form by 16 June 2024 , accompanied by a PowerPoint presentation detailing your solution and a brief video presenting your idea.

Finale Round

The ultimate 48 hours challenge

In this exhilarating 48-hour challenge, the top five teams from the college-level finance and treasury case championship will push their limits, showcase their skills, and vie for the crown of champions.

Winner (one team from each stream)

• “The ultimate Champion” trophy
• Win attractive EY gift hampers
• Two months internship with EY India*
• Get 100% scholarship on EY CAFTA Hybrid eLearning Program

1st Runner up (one team from each stream)

• One month internship with EY India*
• Attractive EY gift hampers
• 75% scholarship on EY CAFTA Hybrid eLearning Program

2nd Runner up (one team from each stream)

* The winners will secure pro-bono internships and Live projects with EY

Note - Teams holding the fourth and   fifth position from their respective streams will be eligible for 50% scholarship on EY CAFTA Scholars Hybrid eLearning Program.

All those who participate will be eligible for 20% scholarship for EY CAFTA Hybrid elearning Program.

Registration Details and Important Dates

Eligibility

Open to college students from all academic disciplines and backgrounds.

Team Formation: You can participate as a team of one or a team of two, including undergraduates and postgraduates.

Note : No individual who graduated (either UG or PG) in or before 2023, irrespective of their current working status, is eligible to participate

Evaluation criteria

Evaluation is based on overall performance in all steps

For case solution, marks will be allocated to each team on the following:

• Clarity of thought
• Content and writing style
• Depth of research
• Practical applicability and relevance of solution
• PowerPoint presentation
• Video submitted 

I have queries. Where can I have them addressed?

Hope all your queries are addressed on this webpage. Additionally,  click here  to write to the EY CAFTA team and they will address your query. 

Click here to register

Registration open

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Case Study Competition

AAEP accepts submissions of case study presentations in a PowerPoint format from student members of AAEP and from recent veterinary graduates in their first year of equine practice or internship.

Case Studies

There are no limits to the number of case studies that may be submitted; however, a primary student or first-year graduate author must be identified for each submission. Submissions will be reviewed by members of the Student Section of the SREC for their quality and educational merit. This program will allow students and recent graduates to share cases of interest to their peers and demonstrate initiative to potential employers. In addition, it will provide applicants the opportunity to formally present at the AAEP Convention and may allow students the ability to attend Convention that may otherwise not have been able to.

Cases might include those seen in summer jobs, at veterinary school, or during an internship/externship. The submitting author must have firsthand involvement in order to submit a presentation on the case discussed.

To submit your Case Study for 2024 please CLICK HERE . For questions, email [email protected]

The primary student or first-year graduate author of the three submissions that are selected as the highest quality and educational merit will each receive:

• Complimentary registration to the AAEP Annual Convention & Trade Show
• An opportunity to present your case during the convention program.

West Nile Virus in Equids: A Look at the 2023 Colorado Landscape

Jordan Marsh, Colorado State University 2023 Case Study Winner

Antemortem Diagnosis of Renal Hemangiosarcoma in a Warmblood Gelding

Shelby Rivkin, Michigan State University 2023 Case Study Winner

Equine Degenerative Myeloencephalopathy

Alexandra Bettencourt, Texas A&M University 2023 Case Study Winner

Potomac Horse Fever: Neorickettsia risticii Enterocolitis in the Horse

Abigail Spike, University of Ilinois 2022 Case Study Winner

Luteoma and Thecoma in a Warmblood Mare

Kaitlin Frei, University of Pennsylvania 2022 Case Study Winner

A Case of Equine Diabetes Mellitus

Gabriella Balaa, University of Missouri, 2025 2022 Case Study Winner

Surgical Management of Septic Pedal Osteitis

Katherine Miley, a fourth-year student at Louisiana State University 2021 Case Study Winner

Limbal Hemangiosarcoma and Inflammatory Bowel Disease in an Appaloosa Mare

Kaitlin Frei, a fourth-year student at University of Pennsylvania 2021 Case Study Winner

Hemilaminectomy in a 4-Week-Old Clydesdale Foal

Dr. Chelsea Folmar, an intern at the Equine Medical Center of Ocala and 2021 graduate of Texas A&M University 2021 Case Study Winner

Urinary Bladder ​ Transitional Cell Carcinoma

Megan Palmisano, DVM 2020 Case Study Winner

Case Report: Colic Secondary to Intestinal Pythiosis in a Thoroughbred Racehorse

Vicky Johnson, DVM 2020 Case Study Winner

Degenerative Suspensory Ligament Desmitis in a Hereditary Equine Regional Dermal Asthenia Carrier​

Hannah Carter, Mississippi State University 2020 Case Study Winner

Case Report: Carcinoma and Lymphoma in a Warmblood Gelding

Elizabeth Cunningham, LVMT 2019 Case Study Winner

Case Report: Lymphoma in a Thoroughbred

Shannon Connard, DVM 2018 Case Study Winner

Clostridial Enterocolitis in a Neonatal Foal

Mallory Lehman, MS 2018 Case Study Winner

Join Us Today!

Our community of horse doctors connects you to more than 9,000 veterinarians and veterinary students who make a difference every day in horse health, just like you!

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Competition →

• 04 Jun 2024
• Cold Call Podcast

How One Insurtech Firm Formulated a Strategy for Climate Change

The Insurtech firm Hippo was facing two big challenges related to climate change: major loss ratios and rate hikes. The company used technologically empowered services to create its competitive edge, along with providing smart home packages, targeting risk-friendly customers, and using data-driven pricing. But now CEO and president Rick McCathron needed to determine how the firm’s underwriting model could account for the effects of high-intensity weather events. Harvard Business School professor Lauren Cohen discusses how Hippo could adjust its strategy to survive a new era of unprecedented weather catastrophes in his case, “Hippo: Weathering the Storm of the Home Insurance Crisis.”

• 29 Feb 2024

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

Reach soccer's pinnacle. Become a global brand. Buy a team. Sign Lionel Messi. David Beckham makes success look as easy as his epic free kicks. But leveraging world-class talent takes discipline and deft decision-making, as case studies by Anita Elberse reveal. What could other businesses learn from his ascent?

• 09 Jan 2024
• In Practice

Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

Companies across industries rushed to adopt ChatGPT last year, seeing its potential to streamline tasks formerly handled by people and vendors at much higher cost. As generative AI enters its next phase in 2024, what can leaders expect? Harvard Business School faculty members highlight four trends to watch.

• 26 Sep 2023

The PGA Tour and LIV Golf Merger: Competition vs. Cooperation

On June 9, 2022, the first LIV Golf event teed off outside of London. The new tour offered players larger prizes, more flexibility, and ambitions to attract new fans to the sport. Immediately following the official start of that tournament, the PGA Tour announced that all 17 PGA Tour players participating in the LIV Golf event were suspended and ineligible to compete in PGA Tour events. Tensions between the two golf entities continued to rise, as more players “defected” to LIV. Eventually LIV Golf filed an antitrust lawsuit accusing the PGA Tour of anticompetitive practices, and the Department of Justice launched an investigation. Then, in a dramatic turn of events, LIV Golf and the PGA Tour announced that they were merging. Harvard Business School assistant professor Alexander MacKay discusses the competitive, antitrust, and regulatory issues at stake and whether or not the PGA Tour took the right actions in response to LIV Golf’s entry in his case, “LIV Golf.”

• 19 Sep 2023

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

It seems like anything is possible with generative AI right now. But how will companies profit from those big ideas? Andy Wu breaks down the potentially painful tradeoffs that tech firms might face as artificial intelligence enters its next phase.

• 29 Aug 2023

As Social Networks Get More Competitive, Which Ones Will Survive?

In early 2023, TikTok reached close to 1 billion users globally, placing it fourth behind the leading social networks: Facebook, YouTube, and Instagram. Meanwhile, competition in the market for videos had intensified. Can all four networks continue to attract audiences and creators? Felix Oberholzer-Gee discusses competition and imitation among social networks in his case “Hey, Insta & YouTube, Are You Watching TikTok?”

• 07 Jun 2023

3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook

Remember the Sony Librie? Some people considered it superior to Amazon's Kindle, but it didn't end up the market leader. Rebecca Karp breaks down three methods that companies use to create more value than their rivals—an edge that can make all the difference.

• 28 Feb 2023

Muhammad Ali: A Case Study in Purpose-Driven Decision Making

Muhammad Ali, born Cassius Marcellus Clay Jr., rose from a poor family in segregated Louisville, Kentucky to international fame, winning three heavyweight boxing titles and becoming a civil rights leader and role model for millions of people around the world. How did he do it? Early in his career, Ali’s creativity and hard work helped him overcome significant obstacles. Rather than letting his fear of flying keep him from competing in the 1960 Olympics, he traveled to Italy wearing a parachute -- and easily won the gold medal in boxing. When he returned to the U.S. as a gold medalist, Ali used his growing fame to bring attention to racism and humanitarian causes he supported, including his then-controversial decision to refuse to fight in the Vietnam War. Professor Robert Simons discusses how Ali made decisions throughout his life and career to leave a lasting impact on the world in his case, “Muhammad Ali: Changing the World.”

• 21 Jun 2022

Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams

What will it take to win the collaboration app wars: massive scale or a loyal following? A case study by David Yoffie digs into the intense competition between Microsoft Teams and Salesforce's Slack.

• 28 Apr 2022
• Research & Ideas

Can You Buy Creativity in the Gig Economy?

It's possible, but creators need more of a stake. A study by Feng Zhu of 10,000 novels in the Chinese e-book market reveals how tying pay to performance can lead to new ideas.

• 13 Apr 2021
• Working Paper Summaries

Deregulation, Market Power, and Prices: Evidence from the Electricity Sector

Efforts to deregulate the US electricity sector beginning in the 1990s included market-based prices and restructuring measures to introduce competition. This paper argues that electricity prices increased after deregulation because of the presence of market power.

• 07 Sep 2020

How to Help Small Businesses Survive COVID's Next Phase

For small businesses that have survived the coronavirus so far, what's next? Karen Mills outlines steps that business owners and government should take immediately. Open for comment; 0 Comments.

• 03 Sep 2020

Why American Health Care Needs Its Own SEC

The United States needs a health care equivalent of the Securities and Exchange Commission to increase transparency and competition, argues Regina Herzlinger. Open for comment; 0 Comments.

• 01 Jun 2020
• What Do You Think?

Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?

James Heskett's readers have little sympathy for Amazon's loss of market share during the pandemic. Has the organization lost its ability to learn? Open for comment; 0 Comments.

• 21 Apr 2020

7 Successful Battle Strategies to Beat COVID-19

The Agile methodology used to speed complex software development is also helpful for managing decision-making in today's crisis environment, says Euvin Naidoo. Open for comment; 0 Comments.

• 06 Apr 2020

Where Do Workers Go When the Robots Arrive?

Marco Tabellini and colleagues investigate where workers go after losing their jobs to automation and Chinese imports. Open for comment; 0 Comments.

• 24 Mar 2020

Free Riding in Loan Approvals: Evidence From SME Lending in Peru

Using data from a large Peruvian bank trying to expand credit access to small and medium enterprises, this study shows that competing lenders use one another’s loan approvals as an input into their own approval process. Such “free riding” has great impact on market outcomes and might warrant policy intervention.

• 17 Mar 2020

Is There a Winner in Huawei’s Digital Cold War with the US?

Bill Kirby discusses his case study of China-based Huawei’s growth and ultimate confrontation with the United States government, and China's response to the coronavirus. Open for comment; 0 Comments.

• 09 Mar 2020

Warring Algorithms Could Be Driving Up Consumer Prices

Companies increasingly use software to conduct rapid price changes. Alexander MacKay explains why firms might benefit but consumers should be worried. Open for comment; 0 Comments.

• 06 Mar 2020

Consumer Protection in an Online World: An Analysis of Occupational Licensing

This paper uses new data collected by a digital platform to study the role of occupational licensing laws on individual choices and market outcomes. Results suggest that more stringent licensing laws restrict competition but do not lead to improvements in customer satisfaction.

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USM Team Advances to Finals of Community Bank Case Study Competition

Mon, 06/10/2024 - 09:42am | By: Van Arnold

From right to left: Dr. Bret Becton, Dean of the College of Business and Economic Development; Chase Blankenship; Hoppy Cole, The First’s CEO; DeeDee Lowery, The First’s CFO, and USM’s team of business students.

A team of business students from The University of Southern Mississippi (USM) has advanced to the final round in the 2024 CSBS Community Bank Case Study Competition. USM and four other teams emerged from the second round of 11 teams to reach the finals.

This is the 10th year of the competition, which is open to undergraduate students in all fields of study as an opportunity to gain valuable first-hand knowledge of the banking industry. The top three teams will be announced on June 25.

This year, the teams partnered with local community banks to determine lessons learned from the Silicon Valley Bank, Signature Bank, and First Republic Bank closures, identify the banks’ expectations for regulatory and supervisory changes, and evaluate how the banks are using social media.

A total of 27 student teams representing 21 colleges and universities entered the competition, this year. The final five teams are: 

• Commonwealth University of Pennsylvania 
• Southeastern Louisiana University 
• Trine University (Indiana) 
• The University of Illinois-Springfield 
• University of Southern Mississippi 

USM team members include:

Julian Atehortua Martinez Rionegro, Antioquia - Colombia

Senior, double major in International Business and Finance

Tyler Pierce

Mandeville, La.

Graduated May 2024, Finance

Walter Johnson

Oxford, Miss.

Graduated May 2024, double major in Accounting and Finance

James Ankiewicz 

Mobile, Ala.

Senior, double major in Accounting and Finance

Garrett Lamky

Bay St. Louis, Miss.

Senior, Finance major

Noted Martinez: “Participating in this competition has been a unique experience. From the beginning of this project, I have had a great time gaining new connections with top executives at The First Bank and sharing work with a fantastic team of classmates. I am grateful for making it to the top five in this competition. It is truly an honor.”

Added Pierce: “We put many hours into writing this report and interviewing The First Bank. Participating in this case study was challenging at times but very rewarding in the end. I am so excited to see that our hard work has paid off and we are in the top five.”

Ankiewicz stated: “I thoroughly enjoyed working with this team and felt that we had great chemistry that allowed us to excel in writing this paper. Making it to the finals is a prime example of how this chemistry translated to the final product, and I’m thrilled that we are all getting recognition for our hard work.”

Each student member and faculty advisor of the first-place winning team will receive a $1,000 scholarship and present their findings at the  Community Banking Research Conference  in St. Louis in early October. Their work will be published in the annual  CSBS Journal of Community Bank Case Studies . The second and third ranked teams also will receive scholarships and have their works published in the journal.

Learn more about the competition.

Categories: Business and Economic Development

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Gateway to Health Equity: Global solutions to strengthen health education and promotion capacity

SOPHE’s 75 th  Annual Conference was an inclusive opportunity for anyone who plays a role in the health education profession. The conference offered various learning experiences, opportunities to connect with colleagues and friends, and was a major success.

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How to Create a Social Media Marketing Strategy in 9 Easy Steps [Free Template]

Creating your social media marketing strategy doesn’t need to be painful. Create an effective plan for your business in 9 simple steps.

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.

The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure.

In this post, we’ll walk you through a nine-step plan to create a winning social media strategy of your own. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

How to create a social media strategy:

Bonus: Get a free social media strategy template   to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.

What is a social media marketing strategy?

A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress.

Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. These goals should align with your business’s larger digital marketing strategy.

Finally, a good social media plan should define the roles and responsibilities within your team and outline your reporting cadence.

Create. Schedule. Publish. Engage. Measure. Win.

Creating your own social media marketing strategy (video guide)

No time to read the whole article? Let Amanda, Hootsuite’s own Senior Manager of Social Media Marketing, guide you through our free social media marketing strategy template in less than 10 minutes:

How to create a social media marketing strategy in 9 steps

Step 1. choose goals that align to business objectives, set s.m.a.r.t. goals.

The first step to creating a winning social media strategy is to establish clear objectives and goals. Without goals, you have no way to measure success and return on investment (ROI) .

Each of your social media marketing goals should be SMART : s pecific, m easurable, a ttainable, r elevant and t ime-bound.

Psst: Need help getting started? We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits .

Oh, and if you need examples of smart social media goals , we’ve got you covered there too.

Once you’ve decided on your goals, track them in a social media strategy doc — grab our free template if you don’t have one already.

Track meaningful metrics

Vanity metrics like number of followers and likes are easy to track, but it’s hard to prove their real value. Instead, focus on things like engagement, click-through, and conversion rates.

For inspiration, take a look at these 19 essential social media metrics .

You may want to track different goals for different social media networks, or even different uses for each network.

For example, if you use LinkedIn to drive traffic to your website, you would measure click-throughs. If Instagram is for brand awareness, you might track the number of Instagram Story views. And if you advertise on Facebook, cost-per-click (CPC) is a common success metric.

Social media goals should align with your overall marketing objectives. This makes it easier to show the value of your work and secure buy-in from your boss.

Start developing a successful social media marketing plan by writing down at least three goals for social media.

“ It’s easy to get overwhelmed by deciding what to post and which metrics to track, but you need to focus on what you want to get out of social media to begin with,” says Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. “Don’t just start posting and tracking everything: match your goals to your business, and your metrics to your goals.”

Step 2. Learn everything you can about your audience

Get to know your fans, followers, and customers as real people with real wants and needs, and you will know how to target and engage them on social media.

When it comes to your ideal customer, you should know things like:

• Average income
• Typical job title or industry

Here’s a simple guide and template for creating audience/buyer personas .

Don’t forget to document this information in your strategy doc!

Social media analytics can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. These insights allow you to refine your strategy and better target your audience.

Jugnoo, an Uber-like service for auto-rickshaws in India, used Facebook Analytics to learn that 90% of their users who referred other customers were between 18- and 34-years-old, and 65% of that group was using Android. They used that information to target their ads, resulting in a 40% lower cost per referral.

Check out our guide to using social media analytics and the tools you need to track them .

Step 3. Get to know your competition

Odds are your competitors are already using social media, and that means you can learn from what they’re doing.

Conduct a competitive analysis

A competitive analysis allows you to understand who the competition is and what they’re doing well (and not so well). You’ll get a good sense of what’s expected in your industry, which will help you set social media targets of your own.

It will also help you spot opportunities and weaknesses you can document in your social strategy doc.

Maybe one of your competitors is dominant on Facebook, for example, but has put little effort into X (Twitter) or Instagram. You might want to focus on the social media platforms where your audience is underserved, rather than trying to win fans away from a dominant player.

Use social media listening

Social listening is another way to keep an eye on your competitors.

Do searches of the competition’s company name, account handles, and other relevant keywords on social media. Find out what they’re sharing and what other people are saying about them. If they’re using influencer marketing, how much engagement do those campaigns earn them?

Pro tip : Use Hootsuite Streams to monitor relevant keywords, hashtags and accounts in real-time.

Try Hootsuite for free. You can cancel anytime.

As you track, you may notice shifts in how your competitors and industry leaders are using social media. You may come across new, exciting trends. You might even spot specific social content or a campaign that really hits the mark—or totally bombs.

Use this kind of intel to optimize and inform your own social media marketing strategy.

Just don’t go overboard on the spy tactics, Amanda advises. “ Make sure you aren’t ALWAYS comparing yourself to the competition — it can be a distraction. I’d say checking in on a monthly basis is healthy. Otherwise, focus on your own strategy and results.”

Step 4. Do a social media audit

If you’re already using social media, take stock of your efforts so far. Ask yourself the following questions:

• What’s working, and what’s not?
• Who is engaging with you?
• What are your most valuable partnerships?
• Which networks does your target audience use?
• How does your social media presence compare to the competition?

Once you collect that information, you’ll be ready to start thinking about ways to improve.

We’ve created an easy-to-follow social media audit guide and template to walk you through each step of this process.

Your audit should give you a clear picture of what purpose each of your social accounts serves. If the purpose of an account isn’t clear, think about whether it’s worth keeping.

To help you decide, ask yourself the following questions:

• Is my audience here?
• If so, how are they using this platform?
• Can I use this account to help achieve my goals?

Asking these tough questions will keep your social media strategy focused.

Look for impostor accounts

During the audit, you may discover fake accounts using your business name or the names of your products.

These imposters can be harmful to your brand—never mind that they’re capturing followers that should be yours.

You may want to get your accounts verified too to ensure your fans know they are dealing with the real you.

Here’s how to get verified on:

• X (Twitter)

Step 5. Set up accounts and improve profiles

Decide which networks to use.

As you decide which social networks to use, you will also need to define your strategy for each.

Benefit Cosmetics’ social media manager, Angela Purcaro, told eMarketer : “For our makeup tutorials … we’re all about Snapchat and Instagram Stories. [X], on the other hand, is designated for customer service.”

Hootsuite’s own social team even designates different purposes for formats within networks. On Instagram, for example, they use the feed to post high-quality educational infographics and product announcements and Stories to cover live events or quick social media updates.

View this post on Instagram A post shared by Hootsuite 🦉 (@hootsuite)

Pro tip : Write out a mission statement for each network. A one-sentence declaration to keep you focused on a specific goal.

Example: “We will use X for customer support to keep email and call volumes down.”

Or: “We will use LinkedIn for promoting and sharing our company culture to help with recruitment and employee advocacy.”

One more: “We will use Instagram to highlight new products and repost quality content from influencers.”

If you can’t create a solid mission statement for a particular social media channel, you may want to ask yourself if it’s worth it.

Note : While larger businesses can and do tackle every platform, small businesses may not be able to — and that’s ok! Prioritize social platforms that will have the most impact on your business and make sure your marketing team has the resources to handle content for those networks. If you need help focusing your efforts, check out our 18-minute social media plan .

Set up your profiles

Once you’ve decided which networks to focus on, it’s time to create your profiles. Or improve existing ones so they align with your strategy.

• Make sure you fill out all profile fields
• Include keywords people would use to search for your business
• Use consistent branding (logos, images, etc.) across networks so your profiles are easily recognizable

Pro tip : Use high-quality images that follow the recommended dimensions for each network. Check out our always-up-to-date social media image size cheat sheet for quick reference.

We’ve also got step-by-step guides for each network to walk you through the process:

• Create a Facebook business page
• Create an Instagram business account
• Create a TikTok account
• Create a X (Twitter) business account
• Create a Snapchat account
• Create a LinkedIn Company Page
• Create a Pinterest business account
• Create a YouTube channel

Don’t let this list overwhelm you. Remember, it’s better to use fewer channels well than to stretch yourself thin trying to maintain a presence on every network.

Optimize your profiles (and content) for search

Never heard of social SEO ? It’s time to learn.

44% of Gen Z consumers use social platforms to research their purchase decisions, which means it’s extra critical that your channels are optimized for social search.

That means making sure your profile names are clear and descriptive, you’re including relevant hashtags and keywords in your bio and on every post, and you’re using features like alt text and captions to include your target keywords as naturally as possible.

Step 6. Find inspiration

While it’s important that your brand be unique, you can still draw inspiration from other businesses that are great on social.

“ I consider it my job to stay active on social: to know what’s trending, which campaigns are winning, what’s new with the platforms, who’s going above and beyond,” says Amanda. “This might be the most fun step for you, or the hardest one, but it’s just as crucial as the rest of them.”

Social media success stories

You can usually find these on the business section of the social network’s website. ( Here’s Facebook’s , for example.)

Case studies can offer valuable insights that you can apply to your own social media plan.

Award-winning accounts and campaigns

You could also check out the winners of The Facebook Awards or The Shorty Awards for examples of brands that are at the top of their social media game.

For learning and a laugh, check out Fridge-Worthy, Hootsuite’s bi-weekly awards show highlighting brands doing smart and clever things on social media.

Your favorite brands on social media

Who do you enjoy following on social media? What do they do that compels people to engage and share their content?

National Geographic, for example, is one of the best on Instagram, combining stunning visuals with compelling captions.

View this post on Instagram A post shared by National Geographic (@natgeo)

Then there’s Shopify. The ecommerce brand uses Facebook to sell themselves by showcasing customer stories and case studies.

And Lush Cosmetics is a great example of superior customer service on X. They use their 280 characters to answer questions and solve problems in an extremely charming and on-brand way.

Source: lushcosmetics on X

Notice that each of these accounts has a consistent voice, tone, and style. That’s key to letting people know what to expect from your feed. That is, why should they follow you? What’s in it for them?

Consistency also helps keep your content on-brand even if you have multiple people on your social media team.

For more on this, read our guide on establishing a compelling brand voice on social media .

Ask your followers

Consumers can also offer social media inspiration.

What are your target customers talking about online? What can you learn about their wants and needs?

If you have existing social channels, you could also ask your followers what they want from you. Just make sure that you follow through and deliver what they ask for.

Step 7. Create a social media content calendar

Sharing great content is essential, of course, but it’s equally important to have a plan in place for when you’ll share content to get the maximum impact.

Your social media content calendar also needs to account for the time you spend interacting with the audience (although you need to allow for some spontaneous engagement as well).

Set your posting schedule

Your social media content calendar lists the dates and times at which you will publish types of content on each channel. It’s the perfect place to plan all of your social media activities—from images, link sharing, and re-shares of user-generated content to blog posts and videos. It includes both your day-to-day posting and content for social media campaigns.

Your calendar also ensures your posts are spaced out appropriately and published at the best times to post .

Pro tip: You can plan your whole content calendar and get recommended best times to post on every network based on your past engagement rate, impressions, or link click data in Hootsuite.

Hootsuite’s Best Time to Publish feature

Determine the right content mix

Make sure your content strategy and calendar reflect the mission statement you’ve assigned to each social profile, so that everything you post is working to support your business goals.

(We know, it’s tempting to jump on every meme, but there should always be a strategy behind your social media marketing efforts!)

You might decide that:

• 50% of content will drive traffic back to your website
• 25% of content will be curated from other sources
• 20% of content will support lead-generation goals (newsletter sign-ups, ebook downloads, etc.)
• 5% of content will be about your company culture

Placing these different post types in your content calendar will ensure you maintain the right mix.

If you’re starting from scratch and you’re not sure what types of content to post, try the 80-20 rule :

• 80% of your posts should inform, educate, or entertain your audience
• 20% can directly promote your brand.

You could also try the social media content marketing rule of thirds :

• One-third of your content promotes your business, converts readers, and generates profit.
• One-third of your content shares ideas and stories from thought leaders in your industry or like-minded businesses.
• One-third of your content is personal interactions with your audience

Whatever you decide on, be sure to document it in your strategy doc.

Don’t post too much or too little

If you’re starting a social media marketing strategy from scratch, you may not have figured out how often to post to each network for maximum engagement yet.

Post too frequently and you risk annoying your audience. But, if you post too little, you risk looking like you’re not worth following.

Start with these posting frequency recommendations:

• Instagram (feed): 3-7 times per week
• TikTok: 3-5 times per week
• Facebook: 1-2 times per day
• X (Twitter): 1-5 times per day
• LinkedIn: 1-5 times per day

Pro tip : Once you have your social media content calendar planned out, use a scheduling tool to prepare messages in advance rather than updating constantly throughout the day.

We might be biased, but we think Hootsuite is the best social media management tool. You can schedule social media posts to every network and the intuitive calendar view gives you a full picture of all your social activity each week.

Try It Free

Step 8. Create compelling content

Remember those mission statements you created for each channel in Step 5? Well, it’s time to go a bit deeper, a.k.a. provide some examples of the type of content you’ll post to fulfill your mission on each network.

If you’re not sure what to post, here’s a long list of social media content ideas to get you started. Or (to make it even easier) you can use an AI tool like OwlyWriter to generate on-brand content in a flash.

The idea here is to:

• Keep your content aligned with the purpose of each network;
• Show other stakeholders (if applicable) what kind of content they can expect to see on each network.

This last point especially will help you avoid any tension when your colleagues want to know why you haven’t posted their case study/whitepaper/blog post to TikTok yet. It’s not in the strategy, Linda!

Ideally, you will generate content types that are both suited to the network and the purpose you’ve set out for that network.

For example, you wouldn’t want to waste time posting brand awareness tweets if you’ve designated X/Twitter for primarily customer support. And you wouldn’t want to post super polished corporate video ads to TikTok, as users expect to see short, unpolished videos on that platform.

It might take some testing over time to figure out which type of content works best on which type of network, so prepare to update this section frequently.

We won’t lie: content creation isn’t as easy as everyone not on the social team seems to think. But if you’re struggling, Amanda suggests going back to basics.

The first question to ask is: is there cohesion between your content types? Is your content providing value? Do you have a good mix of entertaining, or educational content? What does it offer that makes a person stop and spend time? Creating a few different content pillars or categories that encompass different aspects of storytelling for your brand, and what you can offer your audience is a good start.

This brings us to Step 9.

Step 9. Track performance and make adjustments

Your social media marketing strategy is a hugely important document for your business, and you can’t assume you’ll get it exactly right on the first try.

As you start to implement your plan and track your results, you may find that some strategies don’t work as well as you’d anticipated, while others are working even better than expected.

That’s why it’s important to document your progress along the way.

Look at performance metrics

In addition to the analytics within each social network (see Step 2), you can use UTM parameters to track social visitors as they move through your website, so you can see exactly which social posts drive the most traffic to your website.

Benchmark your results

You’ve got your numbers, but how do they stack up to the competition in your industry? Industry benchmarks are a great way to evaluate your performance against other businesses in your category.

If you’ve got Hootsuite Analytics , you can use our built-in social media benchmarking tool to compare the performance of your social accounts against the average of brands in your industry with just a couple of clicks.

You can set up custom timeframes, switch between networks — Instagram, Facebook, X (Twitter), LinkedIn, and TikTok — and look up benchmarks for metrics like followers, audience growth rate, engagement rate, clicks, shares, and much more.

You’ll also find resources to improve your performance  right in the summary section:

Re-evaluate, test, and do it all again

Once this data starts coming in, use it to re-evaluate your strategy regularly. You can also use this information to test different posts, social marketing campaigns, and strategies against one another. Constant testing allows you to understand what works and what doesn’t, so you can refine your social media marketing strategy in real time.

You’ll want to check the performance of all your channels at least once a week and get to know the basics of social media reporting so you can track your growth over time.

Pro tip: If you use Hootsuite, you can review the performance of all your posts on every network in one place. Once you get the hang of checking your analytics, you may even want to customize different reports to show specific metrics over a variety of different time periods.

Surveys can also be a great way to find out how well your social media strategy is working. Ask your followers, email list, and website visitors whether you’re meeting their needs and expectations, and what they’d like to see more of. Then make sure to deliver on what they tell you.

Finalizing your social media strategy

Spoiler alert: nothing is final.

Social media moves fast. New networks emerge, others go through demographic shifts.

Your business will go through periods of change as well.

All of this means that your social media marketing strategy should be a living document that you review and adjust as needed. Refer to it often to stay on track, but don’t be afraid to make changes so that it better reflects new goals, tools, or plans.

When you update your social strategy, make sure to watch our 5-step video on how to updating your social media strategy for 2024:

Social media strategy template

Ready to start documenting? Grab your free social media strategy template below!

What’s next? When you’re ready to put your plan into action, we’re here to help…

Save time managing your social media marketing strategy with Hootsuite. From a single dashboard you can easily:

• Plan, create, and schedule posts to every network
• Track relevant keywords, topics, and accounts
• Stay on top of engagement with a universal inbox
• Get easy-to-understand performance reports and improve your strategy as needed

Try Hootsuite for Free

With files from Shannon Tien .

Do it better with Hootsuite , the all-in-one social media tool. Stay on top of things, grow, and beat the competition.

Become a better social marketer.

Get expert social media advice delivered straight to your inbox.

Christina Newberry is an award-winning writer and editor whose greatest passions include food, travel, urban gardening, and the Oxford comma—not necessarily in that order.

Amanda Wood is a senior social marketing professional who combines analytical and creative thinking to build brands.

As head of social at Hootsuite, Amanda oversees the global social strategy encompassing organic and paid social on Instagram, Facebook, Twitter, TikTok, and LinkedIn, a social engagement and listening strategy, and an employee advocacy program.

As the leader of a high-performing social team, she has extensive experience collaborating with creatives to bring campaigns to life on social and drive business results.

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MSD students learn about engineering, computing during Career Day

June 10, 2024

Wendy Yagodinski, chair of Trine’s Department of Computer Science and Information Technology, Jeremy Goossens, director of esports, Gary Greene, Ph.D., chair of the Reiners Department of Civil and Environmental Engineering, and Amanda Malefyt, Ph.D., professor of chemical engineering, along with students from Trine’s Franks School of Education, interacted with more than 500 MSD students at the event.

“Wendy has been doing quite a few outreach visits related to virtual reality and extended reality with Carlin Park Elementary School,” said Malefyt. “They reached out to her to see if she wanted to participate in the Career Day.”

“We then decided to create a booth that provided a more well-rounded view of the programs we offer within the Allen School of Engineering and Computing at Trine to showcase the variety of activities and careers engineering and computing can encompass.”

Students were able to use a Microsoft HoloLens mixed reality headset to construct augmented reality play spaces. Third-graders made slime, fourth-graders constructed airplane designs and tested flight distance and time, and fifth-graders built foamboard truss bridges.

Supplies were provided through a Lilly Endowment grant to Trine’s Pre-College Outreach and Engagement.

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The state of AI in 2022—and a half decade in review

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Adoption has more than doubled since 2017, though the proportion of organizations using AI 1 In the survey, we defined AI as the ability of a machine to perform cognitive functions that we associate with human minds (for example, natural-language understanding and generation) and to perform physical tasks using cognitive functions (for example, physical robotics, autonomous driving, and manufacturing work). has plateaued between 50 and 60 percent for the past few years. A set of companies seeing the highest financial returns from AI continue to pull ahead of competitors. The results show these leaders making larger investments in AI, engaging in increasingly advanced practices known to enable scale and faster AI development , and showing signs of faring better in the tight market for AI talent. On talent, for the first time, we looked closely at AI hiring and upskilling. The data show that there is significant room to improve diversity on AI teams, and, consistent with other studies, diverse teams correlate with outstanding performance.

Table of Contents

• Five years in review: AI adoption, impact, and spend
• Mind the gap: AI leaders pulling ahead
• AI talent tales: New hot roles, continued diversity woes

About the research

1. five years in review: ai adoption, impact, and spend.

This marks the fifth consecutive year we’ve conducted research globally on AI’s role in business, and we have seen shifts over this period.

2. Mind the gap: AI leaders pulling ahead

Over the past five years we have tracked the leaders in AI—we refer to them as AI high performers—and examined what they do differently. We see more indications that these leaders are expanding their competitive advantage than we find evidence that others are catching up.

First, we haven’t seen an expansion in the size of the leader group. For the past three years, we have defined AI high performers as those organizations that respondents say are seeing the biggest bottom-line impact from AI adoption—that is, 20 percent or more of EBIT from AI use. The proportion of respondents falling into that group has remained steady at about 8 percent. The findings indicate that this group is achieving its superior results mainly from AI boosting top-line gains, as they’re more likely to report that AI is driving revenues rather than reducing costs, though they do report AI decreasing costs as well.

Next, high performers are more likely than others to follow core practices that unlock value, such as linking their AI strategy to business outcomes  (Exhibit 1). 2 All questions about AI-related strengths and practices were asked only of the 744 respondents who said their organizations had adopted AI in at least one function, n = 744. Also important, they are engaging more often in “frontier” practices that enable AI development and deployment at scale , or what some call the “ industrialization of AI .” For example, leaders are more likely to have a data architecture that is modular enough to accommodate new AI applications rapidly. They also often automate most data-related processes, which can both improve efficiency in AI development and expand the number of applications they can develop by providing more high-quality data to feed into AI algorithms. And AI high performers are 1.6 times more likely than other organizations to engage nontechnical employees in creating AI applications by using emerging low-code or no-code programs , which allow companies to speed up the creation of AI applications. In the past year, high performers have become even more likely than other organizations to follow certain advanced scaling practices, such as using standardized tool sets to create production-ready data pipelines and using an end-to-end platform for AI-related data science, data engineering, and application development that they’ve developed in-house.

High performers might also have a head start on managing potential AI-related risks, such as personal privacy and equity and fairness, that other organizations have not addressed yet. While overall, we have seen little change in organizations reporting recognition and mitigation of AI-related risks since we began asking about them four years ago, respondents from AI high performers are more likely than others to report that they engage in practices that are known to help mitigate risk . These include ensuring AI and data governance , standardizing processes and protocols , automating processes such as data quality control to remove errors introduced through manual work, and testing the validity of models and monitoring them over time for potential issues.

AI use and sustainability efforts

The survey findings suggest that many organizations that have adopted AI are integrating AI capabilities into their sustainability efforts and are also actively seeking ways to reduce the environmental impact of their AI use (exhibit). Of respondents from organizations that have adopted AI, 43 percent say their organizations are using AI to assist in sustainability efforts, and 40 percent say their organizations are working to reduce the environmental impact of their AI use by minimizing the energy used to train and run AI models. As companies that have invested more in AI and have more mature AI efforts than others, high performers are 1.4 times more likely than others to report AI-enabled sustainability efforts as well as to say their organizations are working to decrease AI-related emissions. Both efforts are more commonly seen at organizations based in Greater China, Asia–Pacific, and developing markets, while respondents in North America are least likely to report them.

When asked about the types of sustainability efforts using AI, respondents most often mention initiatives to improve environmental impact, such as optimization of energy efficiency or waste reduction. AI use is least common in efforts to improve organizations’ social impact (for example, sourcing of ethically made products), though respondents working for North American organizations are more likely than their peers to report that use.

Investment is yet another area that could contribute to the widening of the gap: AI high performers are poised to continue outspending other organizations on AI efforts. Even though respondents at those leading organizations are just as likely as others to say they’ll increase investments in the future, they’re spending more than others now, meaning they’ll be increasing from a base that is a higher percentage of revenues. Respondents at AI high performers are nearly eight times more likely than their peers to say their organizations spend at least 20 percent of their digital-technology budgets on AI-related technologies. And these digital budgets make up a much larger proportion of their enterprise spend: respondents at AI high performers are over five times more likely than other respondents to report that their organizations spend more than 20 percent of their enterprise-wide revenue on digital technologies.

Finally, all of this may be giving AI high performers a leg up in attracting AI talent. There are indications that these organizations have less difficulty hiring for roles such as AI data scientist and data engineer. Respondents from organizations that are not AI high performers say filling those roles has been “very difficult” much more often than respondents from AI high performers do.

The bottom line: high performers are already well positioned for sustained AI success, improved efficiency in new AI development, and a resultingly more attractive environment for talent. The good news for organizations outside the leader group is that there’s a clear blueprint of best practices for success.

3. AI talent tales: New hot roles, continued diversity woes

Our first detailed look at the AI talent picture signals the maturation of AI, surfaces the most common strategies organizations employ for talent sourcing and upskilling, and shines a light on AI’s diversity problem—while showing yet again a link between diversity and success.

Hiring is a challenge, but less so for high performers

All organizations report that hiring AI talent, particularly data scientists, remains difficult. AI high performers report slightly less difficulty and hired some roles, like machine learning engineers, more often than other organizations.

Reskilling and upskilling are common alternatives to hiring

When it comes to sourcing AI talent, the most popular strategy among all respondents is reskilling existing employees. Nearly half are doing so. Recruiting from top-tier universities as well as from technology companies that aren’t in the top tier, such as regional leaders, are also common strategies. But a look at the strategies of high performers suggests organizations might be best served by tapping as many recruiting channels as possible (Exhibit 2). These companies are doing more than others to recruit AI-related talent from various sources. The findings show that while they’re more likely to recruit from top-tier technical universities and tech companies, they’re also more likely to source talent from other universities, training academies, and diversity-focused programs or professional organizations.

Responses suggest that both AI high performers and other organizations are upskilling technical and nontechnical employees on AI, with nearly half of respondents at both AI high performers and other organizations saying they are reskilling as a way of gaining more AI talent. However, high performers are taking more steps than other organizations to build employees’ AI-related skills.

Respondents at high performers are nearly three times more likely than other respondents to say their organizations have capability-building programs to develop technology personnel’s AI skills. The most common approaches they use are experiential learning , self-directed online courses, and certification programs, whereas other organizations most often lean on self-directed online courses.

High performers are also much more likely than other organizations to go beyond providing access to self-directed online course work to upskill nontechnical employees on AI. Respondents at high performers are nearly twice as likely as others to report offering peer-to-peer learning and certification programs to nontechnical personnel.

Increasing diversity on AI teams is a work in progress

We also explored the level of diversity within organizations’ AI-focused teams, and we see that there is significant room for improvement at most organizations. The average share of employees on these teams at respondents’ organizations who identify as women is just 27 percent (Exhibit 3). The share is similar when looking at the average proportion of racial or ethnic minorities developing AI solutions: just 25 percent. What’s more, 29 percent of respondents say their organizations have no minority employees working on their AI solutions.

Some companies are working to improve the diversity of their AI talent, though there’s more being done to improve gender diversity than ethnic diversity. Forty-six percent of respondents say their organizations have active programs to increase gender diversity within the teams that are developing AI solutions, through steps such as partnering with diversity-focused professional associations to recruit candidates. One-third say their organizations have programs to increase racial and ethnic diversity. We also see that organizations with women or minorities working on AI solutions often have programs in place to address these employees’ experiences.

In line with previous McKinsey studies , the research shows a correlation between diversity and outperformance. Organizations at which respondents say at least 25 percent of AI development employees identify as women are 3.2 times more likely than others to be AI high performers. Those at which at least one-quarter of AI development employees are racial or ethnic minorities are more than twice as likely to be AI high performers.

The online survey was in the field from May 3 to May 27, 2022, and from August 15 to August 17, 2022, and garnered responses from 1,492 participants representing the full range of regions, industries, company sizes, functional specialties, and tenures. Of those respondents, 744 said their organizations had adopted AI in at least one function and were asked questions about their organizations’ AI use. To adjust for differences in response rates, the data are weighted by the contribution of each respondent’s nation to global GDP.

The survey content and analysis were developed by Michael Chui , a partner at the McKinsey Global Institute and a partner in McKinsey’s Bay Area office; Bryce Hall , an associate partner in the Washington, DC, office; Helen Mayhew , a partner in the Sydney office; and Alex Singla , a senior partner in the Chicago office, and Alex Sukharevsky , a senior partner in the London office, global leaders of QuantumBlack, AI by McKinsey.

The authors wish to thank Sanath Angalakudati, Medha Bankhwal, David DeLallo, Heather Hanselman, Vishan Patel, and Wilbur Wang for their contributions to this work.

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