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How To Write A Research Proposal – Step-by-Step [Template]

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How To Write a Research Proposal

Writing a Research proposal involves several steps to ensure a well-structured and comprehensive document. Here is an explanation of each step:

1. Title and Abstract

• Choose a concise and descriptive title that reflects the essence of your research.
• Write an abstract summarizing your research question, objectives, methodology, and expected outcomes. It should provide a brief overview of your proposal.

2. Introduction:

• Provide an introduction to your research topic, highlighting its significance and relevance.
• Clearly state the research problem or question you aim to address.
• Discuss the background and context of the study, including previous research in the field.

3. Research Objectives

• Outline the specific objectives or aims of your research. These objectives should be clear, achievable, and aligned with the research problem.

4. Literature Review:

• Conduct a comprehensive review of relevant literature and studies related to your research topic.
• Summarize key findings, identify gaps, and highlight how your research will contribute to the existing knowledge.

5. Methodology:

• Describe the research design and methodology you plan to employ to address your research objectives.
• Explain the data collection methods, instruments, and analysis techniques you will use.
• Justify why the chosen methods are appropriate and suitable for your research.

6. Timeline:

• Create a timeline or schedule that outlines the major milestones and activities of your research project.
• Break down the research process into smaller tasks and estimate the time required for each task.

7. Resources:

• Identify the resources needed for your research, such as access to specific databases, equipment, or funding.
• Explain how you will acquire or utilize these resources to carry out your research effectively.

8. Ethical Considerations:

• Discuss any ethical issues that may arise during your research and explain how you plan to address them.
• If your research involves human subjects, explain how you will ensure their informed consent and privacy.

9. Expected Outcomes and Significance:

• Clearly state the expected outcomes or results of your research.
• Highlight the potential impact and significance of your research in advancing knowledge or addressing practical issues.

10. References:

• Provide a list of all the references cited in your proposal, following a consistent citation style (e.g., APA, MLA).

11. Appendices:

• Include any additional supporting materials, such as survey questionnaires, interview guides, or data analysis plans.

Research Proposal Format

The format of a research proposal may vary depending on the specific requirements of the institution or funding agency. However, the following is a commonly used format for a research proposal:

1. Title Page:

• Include the title of your research proposal, your name, your affiliation or institution, and the date.

2. Abstract:

• Provide a brief summary of your research proposal, highlighting the research problem, objectives, methodology, and expected outcomes.

3. Introduction:

• Introduce the research topic and provide background information.
• State the research problem or question you aim to address.
• Explain the significance and relevance of the research.
• Review relevant literature and studies related to your research topic.
• Summarize key findings and identify gaps in the existing knowledge.
• Explain how your research will contribute to filling those gaps.

5. Research Objectives:

• Clearly state the specific objectives or aims of your research.
• Ensure that the objectives are clear, focused, and aligned with the research problem.

6. Methodology:

• Describe the research design and methodology you plan to use.
• Explain the data collection methods, instruments, and analysis techniques.
• Justify why the chosen methods are appropriate for your research.

7. Timeline:

8. Resources:

• Explain how you will acquire or utilize these resources effectively.

9. Ethical Considerations:

• If applicable, explain how you will ensure informed consent and protect the privacy of research participants.

10. Expected Outcomes and Significance:

11. References:

12. Appendices:

Research Proposal Template

Here’s a template for a research proposal:

1. Introduction:

2. Literature Review:

3. Research Objectives:

4. Methodology:

5. Timeline:

6. Resources:

7. Ethical Considerations:

8. Expected Outcomes and Significance:

9. References:

10. Appendices:

Research Proposal Sample

Title: The Impact of Online Education on Student Learning Outcomes: A Comparative Study

1. Introduction

Online education has gained significant prominence in recent years, especially due to the COVID-19 pandemic. This research proposal aims to investigate the impact of online education on student learning outcomes by comparing them with traditional face-to-face instruction. The study will explore various aspects of online education, such as instructional methods, student engagement, and academic performance, to provide insights into the effectiveness of online learning.

2. Objectives

The main objectives of this research are as follows:

• To compare student learning outcomes between online and traditional face-to-face education.
• To examine the factors influencing student engagement in online learning environments.
• To assess the effectiveness of different instructional methods employed in online education.
• To identify challenges and opportunities associated with online education and suggest recommendations for improvement.

3. Methodology

3.1 Study Design

This research will utilize a mixed-methods approach to gather both quantitative and qualitative data. The study will include the following components:

3.2 Participants

The research will involve undergraduate students from two universities, one offering online education and the other providing face-to-face instruction. A total of 500 students (250 from each university) will be selected randomly to participate in the study.

3.3 Data Collection

The research will employ the following data collection methods:

• Quantitative: Pre- and post-assessments will be conducted to measure students’ learning outcomes. Data on student demographics and academic performance will also be collected from university records.
• Qualitative: Focus group discussions and individual interviews will be conducted with students to gather their perceptions and experiences regarding online education.

3.4 Data Analysis

Quantitative data will be analyzed using statistical software, employing descriptive statistics, t-tests, and regression analysis. Qualitative data will be transcribed, coded, and analyzed thematically to identify recurring patterns and themes.

4. Ethical Considerations

The study will adhere to ethical guidelines, ensuring the privacy and confidentiality of participants. Informed consent will be obtained, and participants will have the right to withdraw from the study at any time.

5. Significance and Expected Outcomes

This research will contribute to the existing literature by providing empirical evidence on the impact of online education on student learning outcomes. The findings will help educational institutions and policymakers make informed decisions about incorporating online learning methods and improving the quality of online education. Moreover, the study will identify potential challenges and opportunities related to online education and offer recommendations for enhancing student engagement and overall learning outcomes.

6. Timeline

The proposed research will be conducted over a period of 12 months, including data collection, analysis, and report writing.

The estimated budget for this research includes expenses related to data collection, software licenses, participant compensation, and research assistance. A detailed budget breakdown will be provided in the final research plan.

8. Conclusion

This research proposal aims to investigate the impact of online education on student learning outcomes through a comparative study with traditional face-to-face instruction. By exploring various dimensions of online education, this research will provide valuable insights into the effectiveness and challenges associated with online learning. The findings will contribute to the ongoing discourse on educational practices and help shape future strategies for maximizing student learning outcomes in online education settings.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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Research Proposal: A step-by-step guide with template

Making sure your proposal is perfect will drastically improve your chances of landing a successful research position. Follow these steps.

There’s no doubt you have the most cutting-edge research idea to date, backed up by a solid methodology and a credible explanation proving its relevance! There are thousands of research ideas that could change the world with many new ideologies.

The truth is, none of this would matter without support. It can be daunting, challenging, and uncertain to secure funding for a research project. Even more so when it isn’t well-thought-out, outlined, and includes every detail.

An effective solution for presenting your project, or requesting funding, is to provide a research proposal to potential investors or financiers on your behalf.

It’s crucial to understand that making sure your proposal is perfect will drastically improve your chances of landing a successful research position. Your research proposal could result in the failure to study the research problem entirely if it is inadequately constructed or incomplete.

It is for this reason that we have created an excellent guide that covers everything you need to know about writing a research proposal, and includes helpful tips for presenting your proposal professionally and improving its likelihood of acceptance!

What Is a Research Proposal?

Generally, a research proposal is a well-crafted, formal document that provides a thorough explanation of what you plan to investigate. This includes a rationale for why it is worth investigating, as well as a method for investigating it.

Research proposal writing in the contemporary academic environment is a challenging undertaking given the constant shift in research methodology and a commitment to incorporating scientific breakthroughs.

An outline of the plan or roadmap for the study is the proposal, and once the proposal is complete, everything should be smooth sailing. It is still common for post-graduate evaluation panels and funding applications to submit substandard proposals.

By its very nature, the research proposal serves as a tool for convincing the supervisor, committee, or university that the proposed research fits within the scope of the program and is feasible when considering the time and resources available.

A research proposal should convince the person who is going to sanction your research, or put another way, you need to persuade them that your research idea is the best.

Obviously, if it does not convince them that it is reasonable and adequate, you will need to revise and submit it again. As a result, you will lose significant time, causing your research to be delayed or cut short, which is not good.

A good research proposal should have the following structure

A dissertation or thesis research proposal may take on a variety of forms depending on the university, but  most generally a research proposal will include the following elements:

• Titles or title pages that give a description of the research
• Detailed explanation of the proposed research and its background
• Outline of the research project
• An overview of key research studies in the field
• Description the proposed research design (approach)

So, if you include all these elements, you will have a general outline. Let’s take a closer look at how to write them and what to include in each element so that the research proposal is as robust as the idea itself.

A step-by-step guide to writing a research proposal

#1 introduction.

Researchers who wish to obtain grant funding for a project often write a proposal when seeking funding for a research-based postgraduate degree program, or in order to obtain approval for completing a thesis or PhD. Even though this is only a brief introduction, we should be considering it the beginning of an insightful discussion about the significance of a topic that deserves attention.

Your readers should understand what you are trying to accomplish after they read your introduction. Additionally, they should be able to perceive your zeal for the subject matter and a genuine interest in the possible outcome of the research.

As your introduction, consider answering these questions in three to four paragraphs:

• In what way does the study address its primary issue?
• Does that subject matter fall under the domain of that field of study?
• In order to investigate that problem, what method should be used?
• What is the importance of this study?
• How does it impact academia and society overall?
• What are the potential implications of the proposed research for someone reviewing the proposal?

It is not necessary to include an abstract or summary for the introduction to most academic departments and funding sources. Nevertheless, you should confirm your institution’s requirements.

#2 Background and importance

An explanation of the rationale for a research proposal and its significance is provided in this section. It is preferable to separate this part from the introduction so that the narrative flows seamlessly.

This section should be approached by presuming readers are time-pressed but want a general overview of the whole study and the research question.

Please keep in mind that this isn’t an exhaustive essay that contains every detail of your proposed research, rather a concise document that will spark interest in your proposal.

While you should try to take into account the following factors when framing the significance of your proposed study, there are no rigid rules.

• Provide a detailed explanation of the purpose and problem of the study. Multidimensional or interdisciplinary research problems often require this.
• Outline the purpose of your proposed research and describe the advantages of carrying out the study.
• Outline the major issues or problems to be discussed. These might come in the form of questions or comments.
• Be sure to highlight how your research contributes to existing theories that relate to the problem of the study.
• Describe how your study will be conducted, including the source of data and the method of analysis.
• To provide a sense of direction for your study, define the scope of your proposal.
• Defining key concepts or terms, if necessary, is recommended.

The steps to a perfect research proposal all get more specific as we move forward to enhance the concept of the research. In this case, it will become important to make sure that your supervisor or your funder has a clear understanding of every aspect of your research study.

#3 Reviewing prior literature and studies

The aim of this paragraph is to establish the context and significance of your study, including a review of the current literature pertinent to it.

This part aims to properly situate your proposed study within the bigger scheme of things of what is being investigated, while, at the same time, showing the innovation and originality of your proposed work.

When writing a literature review, it is imperative that your format is effective because it often contains extensive information that allows you to demonstrate your main research claims compared to other scholars.

Separating the literature according to major categories or conceptual frameworks is an excellent way to do this. This is a more effective method than listing each study one by one in chronological order.

In order to arrange the review of existing relevant studies in an efficient manner, a literature review is often written using the following five criteria:

• Be sure to cite your previous studies to ensure the focus remains on the research question. For more information, please refer to our guide on how to write a research paper .
• Study the literature’s methods, results, hypotheses, and conclusions. Recognize the authors’ differing perspectives.
• Compare and contrast the various themes, arguments, methodologies, and perspectives discussed in the literature. Explain the most prominent points of disagreement.
• Evaluate the literature. Identify persuasive arguments offered by scholars. Choose the most reliable, valid, and suitable methodologies.
• Consider how the literature relates to your area of research and your topic. Examine whether your proposal for investigation reflects existing literature, deviates from existing literature, synthesizes or adds to it in some way.

#4 Research questions and objectives

The next step is to develop your research objectives once you have determined your research focus.

When your readers read your proposal, what do you want them to learn? Try to write your objectives in one sentence, if you can. Put time and thought into framing them properly.

By setting an objective for your research, you’ll stay on track and avoid getting sidetracked.

Any study proposal should address the following questions irrespective of the topic or problem:

• What are you hoping to accomplish from the study? When describing the study topic and your research question, be concise and to the point.
• What is the purpose of the research? A compelling argument must also be offered to support your choice of topic.
• What research methods will you use? It is essential to outline a clear, logical strategy for completing your study and make sure that it is doable.

Some authors include this section in the introduction, where it is generally placed at the end of the section.

#5 Research Design and Methods

It is important to write this part correctly and organize logically even though you are not starting the research yet.  This must leave readers with a sense of assurance that the topic is worthwhile.

To achieve this, you must convince your reader that your research design and procedures will adequately address the study’s problems. Additionally, it seeks to ensure that the employed methods are capable of interpreting the likely study results efficiently.

You should design your research in a way that is directly related to your objectives.

Exemplifying your study design using examples from your literature review, you are setting up your study design effectively. You should follow other researchers’ good practices.

Pay attention to the methods you will use to collect data, the analyses you will perform, as well as your methods of measuring the validity of your results.

If you describe the methods you will use, make sure you include the following points:

• Develop a plan for conducting your research, as well as how you intend to interpret the findings based on the study’s objectives.
• When describing your objectives with the selected techniques, it is important to also elaborate on your plans.
• This section does not only present a list of events. Once you have chosen the strategy, make sure to explain why it is a good way to analyse your study question. Provide clear explanations.
• Last but not least, plan ahead to overcome any challenges you might encounter during the implementation of your research design.

In the event that you closely follow the best practices outlined in relevant studies as well as justify your selection, you will be prepared to address any questions or concerns you may encounter.

We have an amazing article that will give you everything you need to know about research design .

#6 Knowledge Contribution and Relevance

In this section, you describe your theory about how your study will contribute to, expand, or alter knowledge about the topic of your study.

You should discuss the implications of your research on future studies, applications, concepts, decisions, and procedures. It is common to address the study findings from a conceptual, analytical, or scientific perspective.

If you are framing your proposal of research, these guide questions may help you:

• How could the results be interpreted in the context of contesting the premises of the study?
• Could the expected study results lead to proposals for further research?
• Is your proposed research going to benefit people in any way?
• Is the outcome going to affect individuals in their work setting?
• In what ways will the suggested study impact or enhance the quality of life?
• Are the study’s results going to have an impact on intervention forms, techniques, or policies?
• What potential commercial, societal, or other benefits could be derived from the outcomes?
• Policy decisions will be influenced by the outcomes?
• Upon implementation, could they bring about new insights or breakthroughs?

Throughout this section, you will identify unsolved questions or research gaps in the existing literature. If the study is conducted as proposed, it is important to indicate how the research will be instrumental in understanding the nature of the research problem.

#7 Adherence to the Ethical Principles

In terms of scientific writing style, no particular style is generally acknowledged as more or less effective. The purpose is simply to provide relevant content that is formatted in a standardized way to enhance communication.

There are a variety of publication styles among different scholarly disciplines. It is therefore essential to follow the protocol according to the institution or organization that you are targeting.

All scholarly research and writing is, however, guided by codes of ethical conduct. The purpose of ethical guidelines, if they are followed, is to accomplish three things:

1) Preserve intellectual property right;

2) Ensure the rights and welfare of research participants;

3) Maintain the accuracy of scientific knowledge.

Scholars and writers who follow these ideals adhere to long-standing standards within their professional groups.

An additional ethical principle of the APA stresses the importance of maintaining scientific validity. An observation is at the heart of the standard scientific method, and it is verifiable and repeatable by others.

It is expected that scholars will not falsify or fabricate data in research writing. Researchers must also refrain from altering their studies’ outcomes to support a particular theory or to exclude inconclusive data from their report in an effort to create a convincing one.

#8 The budget

The need for detailed budgetary planning is not required by all universities when studying historical material or academic literature, though some do require it. In the case of a research grant application, you will likely have to include a comprehensive budget that breaks down the costs of each major component.

Ensure that the funding program or organization will cover the required costs, and include only the necessary items. For each of the items, you should include the following.

• To complete the study in its entirety, how much money would you require?
• Discuss the rationale for such a budget item for the purpose of completing research.
• The source of the amount – describe how it was determined.

When doing a study, you cannot buy ingredients the way you normally would. With so many items not having a price tag, how can you make a budget? Take the following into consideration:

• Does your project require access to any software programs or solutions? Do you need to install or train a technology tool?
• How much time will you be spending on your research study? Are you required to take time off from work to do your research?
• Are you going to need to travel to certain locations to meet with respondents or to collect data? At what cost?
• Will you be seeking research assistants for the study you propose? In what capacity and for what compensation? What other aspects are you planning to outsource?

It is possible to calculate a budget while also being able to estimate how much more money you will need in the event of an emergency.

#9 Timeline

A realistic and concise research schedule is also important to keep in mind. You should be able to finish your plan of study within the allotted time period, such as your degree program or the academic calendar.

You should include a timeline that includes a series of objectives you must complete to meet all the requirements for your scholarly research. The process starts with preliminary research and ends with final editing. A completion date for every step is required.

In addition, one should state the development that has been made. It is also recommended to include other relevant research events, for instance paper or poster presentations . In addition, a researcher must update the timeline regularly, as necessary, since this is not a static document.

#10 A Concluding Statement

Presenting a few of the anticipated results of your research proposal is an effective way to conclude your proposal.

The final stage of the process requires you to reveal the conclusion and rationale you anticipate reaching. Considering the research you have done so far, your reader knows that these are anticipated results, which are likely to evolve once the whole study is completed.

In any case, you must let the supervisors or sponsors know what implications may be drawn. It will be easier for them to assess the reliability and relevance of your research.

It will also demonstrate your meticulousness since you will have anticipated and taken into consideration the potential consequences of your research.

The Appendix section is required by some funding sources and academic institutions. This is extra information that is not in the main argument of the proposal, but appears to enhance the points made.

For example, data in the form of tables, consent forms, clinical/research guidelines, and procedures for data collection may be included in this document.

Research Proposal Template

Now that you know all about each element that composes an ideal research proposal, here is an extra help: a ready to use research proposal example. Just hit the button below, make a copy of the document and start working!

Avoid these common mistakes

In an era when rejection rates for prestigious journals can reach as high as 90 percent, you must avoid the following common mistakes when submitting a proposal:

• Proposals that are too long. Stay to the point when you write research proposals. Make your document concise and specific. Be sure not to diverge into off-topic discussions.
• Taking up too much research time. Many students struggle to delineate the context of their studies, regardless of the topic, time, or location. In order to explain the methodology of the study clearly to the reader, the proposal must clearly state what the study will focus on.
• Leaving out significant works from a literature review. Though everything in the proposal should be kept at a minimum, key research studies must need to be included. To understand the scope and growth of the issue, proposals should be based on significant studies.
• Major topics are too rarely discussed, and too much attention is paid to minor details. To persuasively argue for a study, a proposal should focus on just a few key research questions. Minor details should be noted, but should not overshadow the thesis.
• The proposal does not have a compelling and well-supported argument. To prove that a study should be approved or funded, the research proposal must outline its purpose.
• A typographical error, bad grammar or sloppy writing style. Even though a research proposal outlines a part of a larger project, it must conform to academic writing standards and guidelines.

A final note

We have come to the end of our research proposal guide. We really hope that you have found all the information you need. Wishing you success with the research study.

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11.2 Steps in Developing a Research Proposal

Learning objectives.

• Identify the steps in developing a research proposal.
• Choose a topic and formulate a research question and working thesis.
• Develop a research proposal.

Writing a good research paper takes time, thought, and effort. Although this assignment is challenging, it is manageable. Focusing on one step at a time will help you develop a thoughtful, informative, well-supported research paper.

Your first step is to choose a topic and then to develop research questions, a working thesis, and a written research proposal. Set aside adequate time for this part of the process. Fully exploring ideas will help you build a solid foundation for your paper.

Choosing a Topic

When you choose a topic for a research paper, you are making a major commitment. Your choice will help determine whether you enjoy the lengthy process of research and writing—and whether your final paper fulfills the assignment requirements. If you choose your topic hastily, you may later find it difficult to work with your topic. By taking your time and choosing carefully, you can ensure that this assignment is not only challenging but also rewarding.

Writers understand the importance of choosing a topic that fulfills the assignment requirements and fits the assignment’s purpose and audience. (For more information about purpose and audience, see Chapter 6 “Writing Paragraphs: Separating Ideas and Shaping Content” .) Choosing a topic that interests you is also crucial. You instructor may provide a list of suggested topics or ask that you develop a topic on your own. In either case, try to identify topics that genuinely interest you.

After identifying potential topic ideas, you will need to evaluate your ideas and choose one topic to pursue. Will you be able to find enough information about the topic? Can you develop a paper about this topic that presents and supports your original ideas? Is the topic too broad or too narrow for the scope of the assignment? If so, can you modify it so it is more manageable? You will ask these questions during this preliminary phase of the research process.

Identifying Potential Topics

Sometimes, your instructor may provide a list of suggested topics. If so, you may benefit from identifying several possibilities before committing to one idea. It is important to know how to narrow down your ideas into a concise, manageable thesis. You may also use the list as a starting point to help you identify additional, related topics. Discussing your ideas with your instructor will help ensure that you choose a manageable topic that fits the requirements of the assignment.

In this chapter, you will follow a writer named Jorge, who is studying health care administration, as he prepares a research paper. You will also plan, research, and draft your own research paper.

Jorge was assigned to write a research paper on health and the media for an introductory course in health care. Although a general topic was selected for the students, Jorge had to decide which specific issues interested him. He brainstormed a list of possibilities.

If you are writing a research paper for a specialized course, look back through your notes and course activities. Identify reading assignments and class discussions that especially engaged you. Doing so can help you identify topics to pursue.

• Health Maintenance Organizations (HMOs) in the news
• Sexual education programs
• Hollywood and eating disorders
• Americans’ access to public health information
• Media portrayal of health care reform bill
• Depictions of drugs on television
• The effect of the Internet on mental health
• Popularized diets (such as low-carbohydrate diets)
• Fear of pandemics (bird flu, HINI, SARS)
• Electronic entertainment and obesity
• Advertisements for prescription drugs
• Public education and disease prevention

Set a timer for five minutes. Use brainstorming or idea mapping to create a list of topics you would be interested in researching for a paper about the influence of the Internet on social networking. Do you closely follow the media coverage of a particular website, such as Twitter? Would you like to learn more about a certain industry, such as online dating? Which social networking sites do you and your friends use? List as many ideas related to this topic as you can.

Narrowing Your Topic

Once you have a list of potential topics, you will need to choose one as the focus of your essay. You will also need to narrow your topic. Most writers find that the topics they listed during brainstorming or idea mapping are broad—too broad for the scope of the assignment. Working with an overly broad topic, such as sexual education programs or popularized diets, can be frustrating and overwhelming. Each topic has so many facets that it would be impossible to cover them all in a college research paper. However, more specific choices, such as the pros and cons of sexual education in kids’ television programs or the physical effects of the South Beach diet, are specific enough to write about without being too narrow to sustain an entire research paper.

A good research paper provides focused, in-depth information and analysis. If your topic is too broad, you will find it difficult to do more than skim the surface when you research it and write about it. Narrowing your focus is essential to making your topic manageable. To narrow your focus, explore your topic in writing, conduct preliminary research, and discuss both the topic and the research with others.

Exploring Your Topic in Writing

“How am I supposed to narrow my topic when I haven’t even begun researching yet?” In fact, you may already know more than you realize. Review your list and identify your top two or three topics. Set aside some time to explore each one through freewriting. (For more information about freewriting, see Chapter 8 “The Writing Process: How Do I Begin?” .) Simply taking the time to focus on your topic may yield fresh angles.

Jorge knew that he was especially interested in the topic of diet fads, but he also knew that it was much too broad for his assignment. He used freewriting to explore his thoughts so he could narrow his topic. Read Jorge’s ideas.

Conducting Preliminary Research

Another way writers may focus a topic is to conduct preliminary research . Like freewriting, exploratory reading can help you identify interesting angles. Surfing the web and browsing through newspaper and magazine articles are good ways to start. Find out what people are saying about your topic on blogs and online discussion groups. Discussing your topic with others can also inspire you. Talk about your ideas with your classmates, your friends, or your instructor.

Jorge’s freewriting exercise helped him realize that the assigned topic of health and the media intersected with a few of his interests—diet, nutrition, and obesity. Preliminary online research and discussions with his classmates strengthened his impression that many people are confused or misled by media coverage of these subjects.

Jorge decided to focus his paper on a topic that had garnered a great deal of media attention—low-carbohydrate diets. He wanted to find out whether low-carbohydrate diets were as effective as their proponents claimed.

Writing at Work

At work, you may need to research a topic quickly to find general information. This information can be useful in understanding trends in a given industry or generating competition. For example, a company may research a competitor’s prices and use the information when pricing their own product. You may find it useful to skim a variety of reliable sources and take notes on your findings.

The reliability of online sources varies greatly. In this exploratory phase of your research, you do not need to evaluate sources as closely as you will later. However, use common sense as you refine your paper topic. If you read a fascinating blog comment that gives you a new idea for your paper, be sure to check out other, more reliable sources as well to make sure the idea is worth pursuing.

Review the list of topics you created in Note 11.18 “Exercise 1” and identify two or three topics you would like to explore further. For each of these topics, spend five to ten minutes writing about the topic without stopping. Then review your writing to identify possible areas of focus.

Set aside time to conduct preliminary research about your potential topics. Then choose a topic to pursue for your research paper.

Collaboration

Please share your topic list with a classmate. Select one or two topics on his or her list that you would like to learn more about and return it to him or her. Discuss why you found the topics interesting, and learn which of your topics your classmate selected and why.

A Plan for Research

Your freewriting and preliminary research have helped you choose a focused, manageable topic for your research paper. To work with your topic successfully, you will need to determine what exactly you want to learn about it—and later, what you want to say about it. Before you begin conducting in-depth research, you will further define your focus by developing a research question , a working thesis, and a research proposal.

Formulating a Research Question

In forming a research question, you are setting a goal for your research. Your main research question should be substantial enough to form the guiding principle of your paper—but focused enough to guide your research. A strong research question requires you not only to find information but also to put together different pieces of information, interpret and analyze them, and figure out what you think. As you consider potential research questions, ask yourself whether they would be too hard or too easy to answer.

To determine your research question, review the freewriting you completed earlier. Skim through books, articles, and websites and list the questions you have. (You may wish to use the 5WH strategy to help you formulate questions. See Chapter 8 “The Writing Process: How Do I Begin?” for more information about 5WH questions.) Include simple, factual questions and more complex questions that would require analysis and interpretation. Determine your main question—the primary focus of your paper—and several subquestions that you will need to research to answer your main question.

Here are the research questions Jorge will use to focus his research. Notice that his main research question has no obvious, straightforward answer. Jorge will need to research his subquestions, which address narrower topics, to answer his main question.

Using the topic you selected in Note 11.24 “Exercise 2” , write your main research question and at least four to five subquestions. Check that your main research question is appropriately complex for your assignment.

Constructing a Working ThesIs

A working thesis concisely states a writer’s initial answer to the main research question. It does not merely state a fact or present a subjective opinion. Instead, it expresses a debatable idea or claim that you hope to prove through additional research. Your working thesis is called a working thesis for a reason—it is subject to change. As you learn more about your topic, you may change your thinking in light of your research findings. Let your working thesis serve as a guide to your research, but do not be afraid to modify it based on what you learn.

Jorge began his research with a strong point of view based on his preliminary writing and research. Read his working thesis statement, which presents the point he will argue. Notice how it states Jorge’s tentative answer to his research question.

One way to determine your working thesis is to consider how you would complete sentences such as I believe or My opinion is . However, keep in mind that academic writing generally does not use first-person pronouns. These statements are useful starting points, but formal research papers use an objective voice.

Write a working thesis statement that presents your preliminary answer to the research question you wrote in Note 11.27 “Exercise 3” . Check that your working thesis statement presents an idea or claim that could be supported or refuted by evidence from research.

Creating a Research Proposal

A research proposal is a brief document—no more than one typed page—that summarizes the preliminary work you have completed. Your purpose in writing it is to formalize your plan for research and present it to your instructor for feedback. In your research proposal, you will present your main research question, related subquestions, and working thesis. You will also briefly discuss the value of researching this topic and indicate how you plan to gather information.

When Jorge began drafting his research proposal, he realized that he had already created most of the pieces he needed. However, he knew he also had to explain how his research would be relevant to other future health care professionals. In addition, he wanted to form a general plan for doing the research and identifying potentially useful sources. Read Jorge’s research proposal.

Before you begin a new project at work, you may have to develop a project summary document that states the purpose of the project, explains why it would be a wise use of company resources, and briefly outlines the steps involved in completing the project. This type of document is similar to a research proposal. Both documents define and limit a project, explain its value, discuss how to proceed, and identify what resources you will use.

Writing Your Own Research Proposal

Now you may write your own research proposal, if you have not done so already. Follow the guidelines provided in this lesson.

Key Takeaways

• Developing a research proposal involves the following preliminary steps: identifying potential ideas, choosing ideas to explore further, choosing and narrowing a topic, formulating a research question, and developing a working thesis.
• A good topic for a research paper interests the writer and fulfills the requirements of the assignment.
• Defining and narrowing a topic helps writers conduct focused, in-depth research.
• Writers conduct preliminary research to identify possible topics and research questions and to develop a working thesis.
• A good research question interests readers, is neither too broad nor too narrow, and has no obvious answer.
• A good working thesis expresses a debatable idea or claim that can be supported with evidence from research.
• Writers create a research proposal to present their topic, main research question, subquestions, and working thesis to an instructor for approval or feedback.

Writing for Success Copyright © 2015 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Blog Business How to Write a Research Proposal: A Step-by-Step

How to Write a Research Proposal: A Step-by-Step

Written by: Danesh Ramuthi Nov 29, 2023

A research proposal is a structured outline for a planned study on a specific topic. It serves as a roadmap, guiding researchers through the process of converting their research idea into a feasible project. 

The aim of a research proposal is multifold: it articulates the research problem, establishes a theoretical framework, outlines the research methodology and highlights the potential significance of the study. Importantly, it’s a critical tool for scholars seeking grant funding or approval for their research projects.

Crafting a good research proposal requires not only understanding your research topic and methodological approaches but also the ability to present your ideas clearly and persuasively. Explore Venngage’s Proposal Maker and Research Proposals Templates to begin your journey in writing a compelling research proposal.

What to include in a research proposal?

In a research proposal, include a clear statement of your research question or problem, along with an explanation of its significance. This should be followed by a literature review that situates your proposed study within the context of existing research. 

Your proposal should also outline the research methodology, detailing how you plan to conduct your study, including data collection and analysis methods.

Additionally, include a theoretical framework that guides your research approach, a timeline or research schedule, and a budget if applicable. It’s important to also address the anticipated outcomes and potential implications of your study. A well-structured research proposal will clearly communicate your research objectives, methods and significance to the readers.

How to format a research proposal?

Formatting a research proposal involves adhering to a structured outline to ensure clarity and coherence. While specific requirements may vary, a standard research proposal typically includes the following elements:

• Title Page: Must include the title of your research proposal, your name and affiliations. The title should be concise and descriptive of your proposed research.
• Abstract: A brief summary of your proposal, usually not exceeding 250 words. It should highlight the research question, methodology and the potential impact of the study.
• Introduction: Introduces your research question or problem, explains its significance, and states the objectives of your study.
• Literature review: Here, you contextualize your research within existing scholarship, demonstrating your knowledge of the field and how your research will contribute to it.
• Methodology: Outline your research methods, including how you will collect and analyze data. This section should be detailed enough to show the feasibility and thoughtfulness of your approach.
• Timeline: Provide an estimated schedule for your research, breaking down the process into stages with a realistic timeline for each.
• Budget (if applicable): If your research requires funding, include a detailed budget outlining expected cost.
• References/Bibliography: List all sources referenced in your proposal in a consistent citation style.

How to write a research proposal in 11 steps?

Writing a research proposal template in structured steps ensures a comprehensive and coherent presentation of your research project. Let’s look at the explanation for each of the steps here:  

Step 1: Title and Abstract Step 2: Introduction Step 3: Research objectives Step 4: Literature review Step 5: Methodology Step 6: Timeline Step 7: Resources Step 8: Ethical considerations Step 9: Expected outcomes and significance Step 10: References Step 11: Appendices

Step 1: title and abstract.

Select a concise, descriptive title and write an abstract summarizing your research question, objectives, methodology and expected outcomes​​. The abstract should include your research question, the objectives you aim to achieve, the methodology you plan to employ and the anticipated outcomes. 

Step 2: Introduction

In this section, introduce the topic of your research, emphasizing its significance and relevance to the field. Articulate the research problem or question in clear terms and provide background context, which should include an overview of previous research in the field.

Step 3: Research objectives

Here, you’ll need to outline specific, clear and achievable objectives that align with your research problem. These objectives should be well-defined, focused and measurable, serving as the guiding pillars for your study. They help in establishing what you intend to accomplish through your research and provide a clear direction for your investigation.

Step 4: Literature review

In this part, conduct a thorough review of existing literature related to your research topic. This involves a detailed summary of key findings and major contributions from previous research. Identify existing gaps in the literature and articulate how your research aims to fill these gaps. The literature review not only shows your grasp of the subject matter but also how your research will contribute new insights or perspectives to the field.

Step 5: Methodology

Describe the design of your research and the methodologies you will employ. This should include detailed information on data collection methods, instruments to be used and analysis techniques. Justify the appropriateness of these methods for your research​​.

Step 6: Timeline

Construct a detailed timeline that maps out the major milestones and activities of your research project. Break the entire research process into smaller, manageable tasks and assign realistic time frames to each. This timeline should cover everything from the initial research phase to the final submission, including periods for data collection, analysis and report writing. 

It helps in ensuring your project stays on track and demonstrates to reviewers that you have a well-thought-out plan for completing your research efficiently.

Step 7: Resources

Identify all the resources that will be required for your research, such as specific databases, laboratory equipment, software or funding. Provide details on how these resources will be accessed or acquired. 

If your research requires funding, explain how it will be utilized effectively to support various aspects of the project. 

Step 8: Ethical considerations

Address any ethical issues that may arise during your research. This is particularly important for research involving human subjects. Describe the measures you will take to ensure ethical standards are maintained, such as obtaining informed consent, ensuring participant privacy, and adhering to data protection regulations. 

Here, in this section you should reassure reviewers that you are committed to conducting your research responsibly and ethically.

Step 9: Expected outcomes and significance

Articulate the expected outcomes or results of your research. Explain the potential impact and significance of these outcomes, whether in advancing academic knowledge, influencing policy or addressing specific societal or practical issues. 

Step 10: References

Compile a comprehensive list of all the references cited in your proposal. Adhere to a consistent citation style (like APA or MLA) throughout your document. The reference section not only gives credit to the original authors of your sourced information but also strengthens the credibility of your proposal.

Step 11: Appendices

Include additional supporting materials that are pertinent to your research proposal. This can be survey questionnaires, interview guides, detailed data analysis plans or any supplementary information that supports the main text. 

Appendices provide further depth to your proposal, showcasing the thoroughness of your preparation.

Research proposal FAQs

1. how long should a research proposal be.

The length of a research proposal can vary depending on the requirements of the academic institution, funding body or specific guidelines provided. Generally, research proposals range from 500 to 1500 words or about one to a few pages long. It’s important to provide enough detail to clearly convey your research idea, objectives and methodology, while being concise. Always check

2. Why is the research plan pivotal to a research project?

The research plan is pivotal to a research project because it acts as a blueprint, guiding every phase of the study. It outlines the objectives, methodology, timeline and expected outcomes, providing a structured approach and ensuring that the research is systematically conducted. 

A well-crafted plan helps in identifying potential challenges, allocating resources efficiently and maintaining focus on the research goals. It is also essential for communicating the project’s feasibility and importance to stakeholders, such as funding bodies or academic supervisors.

Mastering how to write a research proposal is an essential skill for any scholar, whether in social and behavioral sciences, academic writing or any field requiring scholarly research. From this article, you have learned key components, from the literature review to the research design, helping you develop a persuasive and well-structured proposal.

Remember, a good research proposal not only highlights your proposed research and methodology but also demonstrates its relevance and potential impact.

For additional support, consider utilizing Venngage’s Proposal Maker and Research Proposals Templates , valuable tools in crafting a compelling proposal that stands out.

Whether it’s for grant funding, a research paper or a dissertation proposal, these resources can assist in transforming your research idea into a successful submission.

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How to write a research proposal

What is a research proposal?

What is the purpose of a research proposal , how long should a research proposal be, what should be included in a research proposal, 1. the title page, 2. introduction, 3. literature review, 4. research design, 5. implications, 6. reference list, frequently asked questions about writing a research proposal, related articles.

If you’re in higher education, the term “research proposal” is something you’re likely to be familiar with. But what is it, exactly? You’ll normally come across the need to prepare a research proposal when you’re looking to secure Ph.D. funding.

When you’re trying to find someone to fund your Ph.D. research, a research proposal is essentially your “pitch.”

A research proposal is a concise and coherent summary of your proposed research.

You’ll need to set out the issues that are central to the topic area and how you intend to address them with your research. To do this, you’ll need to give the following:

• an outline of the general area of study within which your research falls
• an overview of how much is currently known about the topic
• a literature review that covers the recent scholarly debate or conversation around the topic

➡️  What is a literature review? Learn more in our guide.

Essentially, you are trying to persuade your institution that you and your project are worth investing their time and money into.

It is the opportunity for you to demonstrate that you have the aptitude for this level of research by showing that you can articulate complex ideas:

It also helps you to find the right supervisor to oversee your research. When you’re writing your research proposal, you should always have this in the back of your mind.

This is the document that potential supervisors will use in determining the legitimacy of your research and, consequently, whether they will invest in you or not. It is therefore incredibly important that you spend some time on getting it right.

Tip: While there may not always be length requirements for research proposals, you should strive to cover everything you need to in a concise way.

If your research proposal is for a bachelor’s or master’s degree, it may only be a few pages long. For a Ph.D., a proposal could be a pretty long document that spans a few dozen pages.

➡️ Research proposals are similar to grant proposals. Learn how to write a grant proposal in our guide.

When you’re writing your proposal, keep in mind its purpose and why you’re writing it. It, therefore, needs to clearly explain the relevance of your research and its context with other discussions on the topic. You need to then explain what approach you will take and why it is feasible.

Generally, your structure should look something like this:

• Introduction
• Literature Review
• Research Design
• Implications

If you follow this structure, you’ll have a comprehensive and coherent proposal that looks and feels professional, without missing out on anything important. We’ll take a deep dive into each of these areas one by one next.

The title page might vary slightly per your area of study but, as a general point, your title page should contain the following:

• The proposed title of your project
• Your supervisor’s name
• The name of your institution and your particular department

Tip: Keep in mind any departmental or institutional guidelines for a research proposal title page. Also, your supervisor may ask for specific details to be added to the page.

The introduction is crucial   to your research proposal as it is your first opportunity to hook the reader in. A good introduction section will introduce your project and its relevance to the field of study.

You’ll want to use this space to demonstrate that you have carefully thought about how to present your project as interesting, original, and important research. A good place to start is by introducing the context of your research problem.

Think about answering these questions:

• What is it you want to research and why?
• How does this research relate to the respective field?
• How much is already known about this area?
• Who might find this research interesting?
• What are the key questions you aim to answer with your research?
• What will the findings of this project add to the topic area?

Your introduction aims to set yourself off on a great footing and illustrate to the reader that you are an expert in your field and that your project has a solid foundation in existing knowledge and theory.

The literature review section answers the question who else is talking about your proposed research topic.

You want to demonstrate that your research will contribute to conversations around the topic and that it will sit happily amongst experts in the field.

➡️ Read more about how to write a literature review .

There are lots of ways you can find relevant information for your literature review, including:

• Research relevant academic sources such as books and journals to find similar conversations around the topic.
• Read through abstracts and bibliographies of your academic sources to look for relevance and further additional resources without delving too deep into articles that are possibly not relevant to you.
• Watch out for heavily-cited works . This should help you to identify authoritative work that you need to read and document.
• Look for any research gaps , trends and patterns, common themes, debates, and contradictions.
• Consider any seminal studies on the topic area as it is likely anticipated that you will address these in your research proposal.

This is where you get down to the real meat of your research proposal. It should be a discussion about the overall approach you plan on taking, and the practical steps you’ll follow in answering the research questions you’ve posed.

So what should you discuss here? Some of the key things you will need to discuss at this point are:

• What form will your research take? Is it qualitative/quantitative/mixed? Will your research be primary or secondary?
• What sources will you use? Who or what will you be studying as part of your research.
• Document your research method. How are you practically going to carry out your research? What tools will you need? What procedures will you use?
• Any practicality issues you foresee. Do you think there will be any obstacles to your anticipated timescale? What resources will you require in carrying out your research?

Your research design should also discuss the potential implications of your research. For example, are you looking to confirm an existing theory or develop a new one?

If you intend to create a basis for further research, you should describe this here.

It is important to explain fully what you want the outcome of your research to look like and what you want to achieve by it. This will help those reading your research proposal to decide if it’s something the field  needs  and  wants,  and ultimately whether they will support you with it.

When you reach the end of your research proposal, you’ll have to compile a list of references for everything you’ve cited above. Ideally, you should keep track of everything from the beginning. Otherwise, this could be a mammoth and pretty laborious task to do.

Consider using a reference manager like Paperpile to format and organize your citations. Paperpile allows you to organize and save your citations for later use and cite them in thousands of citation styles directly in Google Docs, Microsoft Word, or LaTeX.

Your project may also require you to have a timeline, depending on the budget you are requesting. If you need one, you should include it here and explain both the timeline and the budget you need, documenting what should be done at each stage of the research and how much of the budget this will use.

This is the final step, but not one to be missed. You should make sure that you edit and proofread your document so that you can be sure there are no mistakes.

A good idea is to have another person proofread the document for you so that you get a fresh pair of eyes on it. You can even have a professional proofreader do this for you.

This is an important document and you don’t want spelling or grammatical mistakes to get in the way of you and your reader.

➡️ Working on a research proposal for a thesis? Take a look at our guide on how to come up with a topic for your thesis .

A research proposal is a concise and coherent summary of your proposed research. Generally, your research proposal will have a title page, introduction, literature review section, a section about research design and explaining the implications of your research, and a reference list.

A good research proposal is concise and coherent. It has a clear purpose, clearly explains the relevance of your research and its context with other discussions on the topic. A good research proposal explains what approach you will take and why it is feasible.

You need a research proposal to persuade your institution that you and your project are worth investing their time and money into. It is your opportunity to demonstrate your aptitude for this level or research by showing that you can articulate complex ideas clearly, concisely, and critically.

A research proposal is essentially your "pitch" when you're trying to find someone to fund your PhD. It is a clear and concise summary of your proposed research. It gives an outline of the general area of study within which your research falls, it elaborates how much is currently known about the topic, and it highlights any recent debate or conversation around the topic by other academics.

The general answer is: as long as it needs to be to cover everything. The length of your research proposal depends on the requirements from the institution that you are applying to. Make sure to carefully read all the instructions given, and if this specific information is not provided, you can always ask.

How to write a good research proposal (in 9 steps)

A good research proposal is one of the keys to academic success. For bachelor’s and master’s students, the quality of a research proposal often determines whether the master’s program= can be completed or not. For PhD students, a research proposal is often the first step to securing a university position. This step-by-step manual guides you through the main stages of proposal writing.

Disclosure: This post may contain affiliate links, which means I may earn a small commission if you make a purchase using the links below at no additional cost to you . I only recommend products or services that I truly believe can benefit my audience. As always, my opinions are my own.

1. Find a topic for your research proposal

Writing a master’s thesis takes a minimum of several weeks. In the case of PhD dissertations, it takes years. That is a long time! You don’t want to be stuck with a topic that you don’t care about.

How to find a research topic? Start broadly: Which courses did you enjoy? What issues discussed during seminars or lectures did you like? What inspired you during your education? And which readings did you appreciate?

Then, think more strategically. Maybe you have a rough idea of where you would like to work after graduation. Maybe a specific sector. Or even a particular company. If so, you could strategically alight your thesis topic with an issue that matters to your dream employer. Or even ask for a thesis internship.

2. Develop your research idea

Once you pinpoint your general topic of interest, you need to develop your idea.

Remember that a good research proposal is not written in a day.

And third, don’t forget: a good proposal aims to establish a convincing framework that will guide your future research. Not to provide all the answers already. You need to show that you have a feasible idea.

3. Conduct a literature review for your research proposal

Academic publications (journal articles and books) are the foundation of any research. Thus, academic literature is a good place to start. Especially when you still feel kind of lost regarding a focused research topic.

Look at what has been published in the last 5 years, not before. You don’t want to be outdated.

4. Define a research gap and research question

Once you read academic publications on your topic of interest, ask yourself questions such as:

Asking yourself these questions helps you to formulate your research question. In your research question, be as specific as possible.

5. Establish a theoretical framework for your research proposal

It is not only accepted but often encouraged to make use of existing theories. Or maybe you can combine two different theories to establish your framework.

6. Specify an empirical focus for your research proposal

Maybe your empirical investigation will have geographic boundaries (like focusing on one city, or one country). Or maybe it focuses on one group of people (such as the elderly, CEOs, doctors, you name it).

7. Emphasise the scientific and societal relevance of your research proposal

Do the grandparent test: Explain what you want to do to your grandparents (or any other person for that matter). Explain why it matters. Do your grandparents understand what you say? If so, well done. If not, try again.

8. Develop a methodology in your research proposal

The methodology is a system of methods that you will use to implement your research. A methodology explains how you plan to answer your research question.

9. Illustrate your research timeline in your research proposal

Master academia, get new content delivered directly to your inbox, phd thesis types: monograph and collection of articles, ten reasons not to pursue an academic career, related articles, the 11 best ai tools for academic writing, how to harness theoretical and conceptual frameworks for groundbreaking research, theoretical vs. conceptual frameworks: simple definitions and an overview of key differences, a guide to industry-funded research: types, examples & getting started.

What (Exactly) Is A Research Proposal?

A simple explainer with examples + free template.

By: Derek Jansen (MBA) | Reviewed By: Dr Eunice Rautenbach | June 2020 (Updated April 2023)

Whether you’re nearing the end of your degree and your dissertation is on the horizon, or you’re planning to apply for a PhD program, chances are you’ll need to craft a convincing research proposal . If you’re on this page, you’re probably unsure exactly what the research proposal is all about. Well, you’ve come to the right place.

Overview: Research Proposal Basics

• What a research proposal is
• What a research proposal needs to cover
• How to structure your research proposal
• Example /sample proposals
• Proposal writing FAQs
• Key takeaways & additional resources

What is a research proposal?

Simply put, a research proposal is a structured, formal document that explains what you plan to research (your research topic), why it’s worth researching (your justification), and how  you plan to investigate it (your methodology). 

The purpose of the research proposal (its job, so to speak) is to convince  your research supervisor, committee or university that your research is  suitable  (for the requirements of the degree program) and  manageable  (given the time and resource constraints you will face). 

The most important word here is “ convince ” – in other words, your research proposal needs to  sell  your research idea (to whoever is going to approve it). If it doesn’t convince them (of its suitability and manageability), you’ll need to revise and resubmit . This will cost you valuable time, which will either delay the start of your research or eat into its time allowance (which is bad news). 

What goes into a research proposal?

A good dissertation or thesis proposal needs to cover the “ what “, “ why ” and” how ” of the proposed study. Let’s look at each of these attributes in a little more detail:

Your proposal needs to clearly articulate your research topic . This needs to be specific and unambiguous . Your research topic should make it clear exactly what you plan to research and in what context. Here’s an example of a well-articulated research topic:

An investigation into the factors which impact female Generation Y consumer’s likelihood to promote a specific makeup brand to their peers: a British context

As you can see, this topic is extremely clear. From this one line we can see exactly:

• What’s being investigated – factors that make people promote or advocate for a brand of a specific makeup brand
• Who it involves – female Gen-Y consumers
• In what context – the United Kingdom

So, make sure that your research proposal provides a detailed explanation of your research topic . If possible, also briefly outline your research aims and objectives , and perhaps even your research questions (although in some cases you’ll only develop these at a later stage). Needless to say, don’t start writing your proposal until you have a clear topic in mind , or you’ll end up waffling and your research proposal will suffer as a result of this.

Need a helping hand?

As we touched on earlier, it’s not good enough to simply propose a research topic – you need to justify why your topic is original . In other words, what makes it  unique ? What gap in the current literature does it fill? If it’s simply a rehash of the existing research, it’s probably not going to get approval – it needs to be fresh.

But,  originality  alone is not enough. Once you’ve ticked that box, you also need to justify why your proposed topic is  important . In other words, what value will it add to the world if you achieve your research aims?

As an example, let’s look at the sample research topic we mentioned earlier (factors impacting brand advocacy). In this case, if the research could uncover relevant factors, these findings would be very useful to marketers in the cosmetics industry, and would, therefore, have commercial value . That is a clear justification for the research.

So, when you’re crafting your research proposal, remember that it’s not enough for a topic to simply be unique. It needs to be useful and value-creating – and you need to convey that value in your proposal. If you’re struggling to find a research topic that makes the cut, watch  our video covering how to find a research topic .

It’s all good and well to have a great topic that’s original and valuable, but you’re not going to convince anyone to approve it without discussing the practicalities – in other words:

• How will you actually undertake your research (i.e., your methodology)?
• Is your research methodology appropriate given your research aims?
• Is your approach manageable given your constraints (time, money, etc.)?

While it’s generally not expected that you’ll have a fully fleshed-out methodology at the proposal stage, you’ll likely still need to provide a high-level overview of your research methodology . Here are some important questions you’ll need to address in your research proposal:

• Will you take a qualitative , quantitative or mixed -method approach?
• What sampling strategy will you adopt?
• How will you collect your data (e.g., interviews, surveys, etc)?
• How will you analyse your data (e.g., descriptive and inferential statistics , content analysis, discourse analysis, etc, .)?
• What potential limitations will your methodology carry?

So, be sure to give some thought to the practicalities of your research and have at least a basic methodological plan before you start writing up your proposal. If this all sounds rather intimidating, the video below provides a good introduction to research methodology and the key choices you’ll need to make.

How To Structure A Research Proposal

Now that we’ve covered the key points that need to be addressed in a proposal, you may be wondering, “ But how is a research proposal structured? “.

While the exact structure and format required for a research proposal differs from university to university, there are four “essential ingredients” that commonly make up the structure of a research proposal:

• A rich introduction and background to the proposed research
• An initial literature review covering the existing research
• An overview of the proposed research methodology
• A discussion regarding the practicalities (project plans, timelines, etc.)

In the video below, we unpack each of these four sections, step by step.

Research Proposal Examples/Samples

In the video below, we provide a detailed walkthrough of two successful research proposals (Master’s and PhD-level), as well as our popular free proposal template.

Proposal Writing FAQs

How long should a research proposal be.

This varies tremendously, depending on the university, the field of study (e.g., social sciences vs natural sciences), and the level of the degree (e.g. undergraduate, Masters or PhD) – so it’s always best to check with your university what their specific requirements are before you start planning your proposal.

As a rough guide, a formal research proposal at Masters-level often ranges between 2000-3000 words, while a PhD-level proposal can be far more detailed, ranging from 5000-8000 words. In some cases, a rough outline of the topic is all that’s needed, while in other cases, universities expect a very detailed proposal that essentially forms the first three chapters of the dissertation or thesis.

The takeaway – be sure to check with your institution before you start writing.

How do I choose a topic for my research proposal?

Finding a good research topic is a process that involves multiple steps. We cover the topic ideation process in this video post.

How do I write a literature review for my proposal?

While you typically won’t need a comprehensive literature review at the proposal stage, you still need to demonstrate that you’re familiar with the key literature and are able to synthesise it. We explain the literature review process here.

How do I create a timeline and budget for my proposal?

We explain how to craft a project plan/timeline and budget in Research Proposal Bootcamp .

Which referencing format should I use in my research proposal?

The expectations and requirements regarding formatting and referencing vary from institution to institution. Therefore, you’ll need to check this information with your university.

What common proposal writing mistakes do I need to look out for?

We’ve create a video post about some of the most common mistakes students make when writing a proposal – you can access that here . If you’re short on time, here’s a quick summary:

• The research topic is too broad (or just poorly articulated).
• The research aims, objectives and questions don’t align.
• The research topic is not well justified.
• The study has a weak theoretical foundation.
• The research design is not well articulated well enough.
• Poor writing and sloppy presentation.
• Poor project planning and risk management.
• Not following the university’s specific criteria.

Key Takeaways & Additional Resources

As you write up your research proposal, remember the all-important core purpose:  to convince . Your research proposal needs to sell your study in terms of suitability and viability. So, focus on crafting a convincing narrative to ensure a strong proposal.

At the same time, pay close attention to your university’s requirements. While we’ve covered the essentials here, every institution has its own set of expectations and it’s essential that you follow these to maximise your chances of approval.

By the way, we’ve got plenty more resources to help you fast-track your research proposal. Here are some of our most popular resources to get you started:

• Proposal Writing 101 : A Introductory Webinar
• Research Proposal Bootcamp : The Ultimate Online Course
• Template : A basic template to help you craft your proposal

If you’re looking for 1-on-1 support with your research proposal, be sure to check out our private coaching service , where we hold your hand through the proposal development process (and the entire research journey), step by step.

Psst… there’s more!

This post is an extract from our bestselling short course, Research Proposal Bootcamp . If you want to work smart, you don't want to miss this .

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51 Comments

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You’re most welcome. We don’t have any research proposals that we can share (the students own the intellectual property), but you might find our research proposal template useful: https://gradcoach.com/research-proposal-template/

Cheruiyot Moses Kipyegon

Thanks alot. It was an eye opener that came timely enough before my imminent proposal defense. Thanks, again

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Organizing Your Social Sciences Research Assignments

• Annotated Bibliography
• Analyzing a Scholarly Journal Article
• Group Presentations
• Dealing with Nervousness
• Using Visual Aids
• Grading Someone Else's Paper
• Types of Structured Group Activities
• Group Project Survival Skills
• Leading a Class Discussion
• Multiple Book Review Essay
• Reviewing Collected Works
• Writing a Case Analysis Paper
• Writing a Case Study
• About Informed Consent
• Writing Field Notes
• Writing a Policy Memo
• Writing a Reflective Paper
• Writing a Research Proposal
• Generative AI and Writing
• Acknowledgments

The goal of a research proposal is twofold: to present and justify the need to study a research problem and to present the practical ways in which the proposed study should be conducted. The design elements and procedures for conducting research are governed by standards of the predominant discipline in which the problem resides, therefore, the guidelines for research proposals are more exacting and less formal than a general project proposal. Research proposals contain extensive literature reviews. They must provide persuasive evidence that a need exists for the proposed study. In addition to providing a rationale, a proposal describes detailed methodology for conducting the research consistent with requirements of the professional or academic field and a statement on anticipated outcomes and benefits derived from the study's completion.

Krathwohl, David R. How to Prepare a Dissertation Proposal: Suggestions for Students in Education and the Social and Behavioral Sciences . Syracuse, NY: Syracuse University Press, 2005.

How to Approach Writing a Research Proposal

Your professor may assign the task of writing a research proposal for the following reasons:

• Develop your skills in thinking about and designing a comprehensive research study;
• Learn how to conduct a comprehensive review of the literature to determine that the research problem has not been adequately addressed or has been answered ineffectively and, in so doing, become better at locating pertinent scholarship related to your topic;
• Improve your general research and writing skills;
• Practice identifying the logical steps that must be taken to accomplish one's research goals;
• Critically review, examine, and consider the use of different methods for gathering and analyzing data related to the research problem; and,
• Nurture a sense of inquisitiveness within yourself and to help see yourself as an active participant in the process of conducting scholarly research.

A proposal should contain all the key elements involved in designing a completed research study, with sufficient information that allows readers to assess the validity and usefulness of your proposed study. The only elements missing from a research proposal are the findings of the study and your analysis of those findings. Finally, an effective proposal is judged on the quality of your writing and, therefore, it is important that your proposal is coherent, clear, and compelling.

Regardless of the research problem you are investigating and the methodology you choose, all research proposals must address the following questions:

• What do you plan to accomplish? Be clear and succinct in defining the research problem and what it is you are proposing to investigate.
• Why do you want to do the research? In addition to detailing your research design, you also must conduct a thorough review of the literature and provide convincing evidence that it is a topic worthy of in-depth study. A successful research proposal must answer the "So What?" question.
• How are you going to conduct the research? Be sure that what you propose is doable. If you're having difficulty formulating a research problem to propose investigating, go here for strategies in developing a problem to study.

Common Mistakes to Avoid

• Failure to be concise . A research proposal must be focused and not be "all over the map" or diverge into unrelated tangents without a clear sense of purpose.
• Failure to cite landmark works in your literature review . Proposals should be grounded in foundational research that lays a foundation for understanding the development and scope of the the topic and its relevance.
• Failure to delimit the contextual scope of your research [e.g., time, place, people, etc.]. As with any research paper, your proposed study must inform the reader how and in what ways the study will frame the problem.
• Failure to develop a coherent and persuasive argument for the proposed research . This is critical. In many workplace settings, the research proposal is a formal document intended to argue for why a study should be funded.
• Sloppy or imprecise writing, or poor grammar . Although a research proposal does not represent a completed research study, there is still an expectation that it is well-written and follows the style and rules of good academic writing.
• Too much detail on minor issues, but not enough detail on major issues . Your proposal should focus on only a few key research questions in order to support the argument that the research needs to be conducted. Minor issues, even if valid, can be mentioned but they should not dominate the overall narrative.

Procter, Margaret. The Academic Proposal.  The Lab Report. University College Writing Centre. University of Toronto; Sanford, Keith. Information for Students: Writing a Research Proposal. Baylor University; Wong, Paul T. P. How to Write a Research Proposal. International Network on Personal Meaning. Trinity Western University; Writing Academic Proposals: Conferences, Articles, and Books. The Writing Lab and The OWL. Purdue University; Writing a Research Proposal. University Library. University of Illinois at Urbana-Champaign.

Structure and Writing Style

Beginning the Proposal Process

As with writing most college-level academic papers, research proposals are generally organized the same way throughout most social science disciplines. The text of proposals generally vary in length between ten and thirty-five pages, followed by the list of references. However, before you begin, read the assignment carefully and, if anything seems unclear, ask your professor whether there are any specific requirements for organizing and writing the proposal.

A good place to begin is to ask yourself a series of questions:

• What do I want to study?
• Why is the topic important?
• How is it significant within the subject areas covered in my class?
• What problems will it help solve?
• How does it build upon [and hopefully go beyond] research already conducted on the topic?
• What exactly should I plan to do, and can I get it done in the time available?

In general, a compelling research proposal should document your knowledge of the topic and demonstrate your enthusiasm for conducting the study. Approach it with the intention of leaving your readers feeling like, "Wow, that's an exciting idea and I can’t wait to see how it turns out!"

Most proposals should include the following sections:

I.  Introduction

In the real world of higher education, a research proposal is most often written by scholars seeking grant funding for a research project or it's the first step in getting approval to write a doctoral dissertation. Even if this is just a course assignment, treat your introduction as the initial pitch of an idea based on a thorough examination of the significance of a research problem. After reading the introduction, your readers should not only have an understanding of what you want to do, but they should also be able to gain a sense of your passion for the topic and to be excited about the study's possible outcomes. Note that most proposals do not include an abstract [summary] before the introduction.

Think about your introduction as a narrative written in two to four paragraphs that succinctly answers the following four questions :

• What is the central research problem?
• What is the topic of study related to that research problem?
• What methods should be used to analyze the research problem?
• Answer the "So What?" question by explaining why this is important research, what is its significance, and why should someone reading the proposal care about the outcomes of the proposed study?

II.  Background and Significance

This is where you explain the scope and context of your proposal and describe in detail why it's important. It can be melded into your introduction or you can create a separate section to help with the organization and narrative flow of your proposal. Approach writing this section with the thought that you can’t assume your readers will know as much about the research problem as you do. Note that this section is not an essay going over everything you have learned about the topic; instead, you must choose what is most relevant in explaining the aims of your research.

To that end, while there are no prescribed rules for establishing the significance of your proposed study, you should attempt to address some or all of the following:

• State the research problem and give a more detailed explanation about the purpose of the study than what you stated in the introduction. This is particularly important if the problem is complex or multifaceted .
• Present the rationale of your proposed study and clearly indicate why it is worth doing; be sure to answer the "So What? question [i.e., why should anyone care?].
• Describe the major issues or problems examined by your research. This can be in the form of questions to be addressed. Be sure to note how your proposed study builds on previous assumptions about the research problem.
• Explain the methods you plan to use for conducting your research. Clearly identify the key sources you intend to use and explain how they will contribute to your analysis of the topic.
• Describe the boundaries of your proposed research in order to provide a clear focus. Where appropriate, state not only what you plan to study, but what aspects of the research problem will be excluded from the study.
• If necessary, provide definitions of key concepts, theories, or terms.

III.  Literature Review

Connected to the background and significance of your study is a section of your proposal devoted to a more deliberate review and synthesis of prior studies related to the research problem under investigation . The purpose here is to place your project within the larger whole of what is currently being explored, while at the same time, demonstrating to your readers that your work is original and innovative. Think about what questions other researchers have asked, what methodological approaches they have used, and what is your understanding of their findings and, when stated, their recommendations. Also pay attention to any suggestions for further research.

Since a literature review is information dense, it is crucial that this section is intelligently structured to enable a reader to grasp the key arguments underpinning your proposed study in relation to the arguments put forth by other researchers. A good strategy is to break the literature into "conceptual categories" [themes] rather than systematically or chronologically describing groups of materials one at a time. Note that conceptual categories generally reveal themselves after you have read most of the pertinent literature on your topic so adding new categories is an on-going process of discovery as you review more studies. How do you know you've covered the key conceptual categories underlying the research literature? Generally, you can have confidence that all of the significant conceptual categories have been identified if you start to see repetition in the conclusions or recommendations that are being made.

NOTE: Do not shy away from challenging the conclusions made in prior research as a basis for supporting the need for your proposal. Assess what you believe is missing and state how previous research has failed to adequately examine the issue that your study addresses. Highlighting the problematic conclusions strengthens your proposal. For more information on writing literature reviews, GO HERE .

To help frame your proposal's review of prior research, consider the "five C’s" of writing a literature review:

• Cite , so as to keep the primary focus on the literature pertinent to your research problem.
• Compare the various arguments, theories, methodologies, and findings expressed in the literature: what do the authors agree on? Who applies similar approaches to analyzing the research problem?
• Contrast the various arguments, themes, methodologies, approaches, and controversies expressed in the literature: describe what are the major areas of disagreement, controversy, or debate among scholars?
• Critique the literature: Which arguments are more persuasive, and why? Which approaches, findings, and methodologies seem most reliable, valid, or appropriate, and why? Pay attention to the verbs you use to describe what an author says/does [e.g., asserts, demonstrates, argues, etc.].
• Connect the literature to your own area of research and investigation: how does your own work draw upon, depart from, synthesize, or add a new perspective to what has been said in the literature?

IV.  Research Design and Methods

This section must be well-written and logically organized because you are not actually doing the research, yet, your reader must have confidence that you have a plan worth pursuing . The reader will never have a study outcome from which to evaluate whether your methodological choices were the correct ones. Thus, the objective here is to convince the reader that your overall research design and proposed methods of analysis will correctly address the problem and that the methods will provide the means to effectively interpret the potential results. Your design and methods should be unmistakably tied to the specific aims of your study.

Describe the overall research design by building upon and drawing examples from your review of the literature. Consider not only methods that other researchers have used, but methods of data gathering that have not been used but perhaps could be. Be specific about the methodological approaches you plan to undertake to obtain information, the techniques you would use to analyze the data, and the tests of external validity to which you commit yourself [i.e., the trustworthiness by which you can generalize from your study to other people, places, events, and/or periods of time].

When describing the methods you will use, be sure to cover the following:

• Specify the research process you will undertake and the way you will interpret the results obtained in relation to the research problem. Don't just describe what you intend to achieve from applying the methods you choose, but state how you will spend your time while applying these methods [e.g., coding text from interviews to find statements about the need to change school curriculum; running a regression to determine if there is a relationship between campaign advertising on social media sites and election outcomes in Europe ].
• Keep in mind that the methodology is not just a list of tasks; it is a deliberate argument as to why techniques for gathering information add up to the best way to investigate the research problem. This is an important point because the mere listing of tasks to be performed does not demonstrate that, collectively, they effectively address the research problem. Be sure you clearly explain this.
• Anticipate and acknowledge any potential barriers and pitfalls in carrying out your research design and explain how you plan to address them. No method applied to research in the social and behavioral sciences is perfect, so you need to describe where you believe challenges may exist in obtaining data or accessing information. It's always better to acknowledge this than to have it brought up by your professor!

V.  Preliminary Suppositions and Implications

Just because you don't have to actually conduct the study and analyze the results, doesn't mean you can skip talking about the analytical process and potential implications . The purpose of this section is to argue how and in what ways you believe your research will refine, revise, or extend existing knowledge in the subject area under investigation. Depending on the aims and objectives of your study, describe how the anticipated results will impact future scholarly research, theory, practice, forms of interventions, or policy making. Note that such discussions may have either substantive [a potential new policy], theoretical [a potential new understanding], or methodological [a potential new way of analyzing] significance.   When thinking about the potential implications of your study, ask the following questions:

• What might the results mean in regards to challenging the theoretical framework and underlying assumptions that support the study?
• What suggestions for subsequent research could arise from the potential outcomes of the study?
• What will the results mean to practitioners in the natural settings of their workplace, organization, or community?
• Will the results influence programs, methods, and/or forms of intervention?
• How might the results contribute to the solution of social, economic, or other types of problems?
• Will the results influence policy decisions?
• In what way do individuals or groups benefit should your study be pursued?
• What will be improved or changed as a result of the proposed research?
• How will the results of the study be implemented and what innovations or transformative insights could emerge from the process of implementation?

NOTE:   This section should not delve into idle speculation, opinion, or be formulated on the basis of unclear evidence . The purpose is to reflect upon gaps or understudied areas of the current literature and describe how your proposed research contributes to a new understanding of the research problem should the study be implemented as designed.

ANOTHER NOTE : This section is also where you describe any potential limitations to your proposed study. While it is impossible to highlight all potential limitations because the study has yet to be conducted, you still must tell the reader where and in what form impediments may arise and how you plan to address them.

VI.  Conclusion

The conclusion reiterates the importance or significance of your proposal and provides a brief summary of the entire study . This section should be only one or two paragraphs long, emphasizing why the research problem is worth investigating, why your research study is unique, and how it should advance existing knowledge.

Someone reading this section should come away with an understanding of:

• Why the study should be done;
• The specific purpose of the study and the research questions it attempts to answer;
• The decision for why the research design and methods used where chosen over other options;
• The potential implications emerging from your proposed study of the research problem; and
• A sense of how your study fits within the broader scholarship about the research problem.

VII.  Citations

As with any scholarly research paper, you must cite the sources you used . In a standard research proposal, this section can take two forms, so consult with your professor about which one is preferred.

• References -- a list of only the sources you actually used in creating your proposal.
• Bibliography -- a list of everything you used in creating your proposal, along with additional citations to any key sources relevant to understanding the research problem.

In either case, this section should testify to the fact that you did enough preparatory work to ensure the project will complement and not just duplicate the efforts of other researchers. It demonstrates to the reader that you have a thorough understanding of prior research on the topic.

Most proposal formats have you start a new page and use the heading "References" or "Bibliography" centered at the top of the page. Cited works should always use a standard format that follows the writing style advised by the discipline of your course [e.g., education=APA; history=Chicago] or that is preferred by your professor. This section normally does not count towards the total page length of your research proposal.

Develop a Research Proposal: Writing the Proposal. Office of Library Information Services. Baltimore County Public Schools; Heath, M. Teresa Pereira and Caroline Tynan. “Crafting a Research Proposal.” The Marketing Review 10 (Summer 2010): 147-168; Jones, Mark. “Writing a Research Proposal.” In MasterClass in Geography Education: Transforming Teaching and Learning . Graham Butt, editor. (New York: Bloomsbury Academic, 2015), pp. 113-127; Juni, Muhamad Hanafiah. “Writing a Research Proposal.” International Journal of Public Health and Clinical Sciences 1 (September/October 2014): 229-240; Krathwohl, David R. How to Prepare a Dissertation Proposal: Suggestions for Students in Education and the Social and Behavioral Sciences . Syracuse, NY: Syracuse University Press, 2005; Procter, Margaret. The Academic Proposal. The Lab Report. University College Writing Centre. University of Toronto; Punch, Keith and Wayne McGowan. "Developing and Writing a Research Proposal." In From Postgraduate to Social Scientist: A Guide to Key Skills . Nigel Gilbert, ed. (Thousand Oaks, CA: Sage, 2006), 59-81; Wong, Paul T. P. How to Write a Research Proposal. International Network on Personal Meaning. Trinity Western University; Writing Academic Proposals: Conferences , Articles, and Books. The Writing Lab and The OWL. Purdue University; Writing a Research Proposal. University Library. University of Illinois at Urbana-Champaign.

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Write A Research Proposal: Follow Our Step-by-Step Guide

A research project begins with a compelling proposal, a document that not only outlines your plan but also persuades its readers of its merit.

Whether you’re aiming for a Ph.D or securing funding, our step-by-step guide provides you with the essential tools and insights to craft a persuasive research proposal.

From formulating a clear hypothesis to detailing your methodology, follow along to ensure your proposal is both thorough and convincing. 

Research Proposal Writing Process

Why Write A Research Proposal?

A research proposal for postgraduate studies is a detailed plan that outlines your research question, methodology, and objectives. A well written research proposal:

• sets the scope of your study,
• demonstrates your knowledge of existing research, and
• shows how your work will contribute to your field.

Writing a research proposal for your postgraduate studies might seem daunting, but there are many reasons you should spend time to produce one:

Allows You To Define Your Research Question Clearly

A well-thought-out research proposal allows you to define your research question clearly. This means you pinpoint exactly what you want to explore, avoiding broad or vague topics.

Your research question acts as the guiding star throughout your entire research process, keeping your thesis, research paper, or dissertation focused and on track.

Develop Literature Familiarity & Identify Research Gap

Delving into a literature review as part of your proposal helps you understand the existing research and identify any gaps.

This isn’t just about summarising what others have done; it’s your chance to demonstrate that you’re familiar with the field and to build on the foundation others have laid. You get to show how your research will add new insights or challenge established beliefs.

Refine Your Methodology

Your proposal must outline your research methodology, detailing how you plan to collect and analyze data.

This isn’t just about stating what tools and procedures you will use; it’s about convincing the reader that your project is feasible and your methods are sound.

If you’re conducting research involving human subjects, you’ll need to describe how you will ensure ethical standards are met.

Supports Your Funding Application

Creating a concise and coherent proposal with a clear problem statement and defined research objectives also positions you well for securing research funding.

Funding bodies want to support projects with clearly defined aims and potential implications that contribute significantly to their field.

Initial Pitch To Interested Parties

Your proposal acts as an initial pitch of your research idea. It helps you clarify the purpose of your research and align your goals with academic expectations.

This is where you get to argue the significance of your study and outline practical steps you will take to answer your research questions. You can then take your research proposal and shop it around for:

• university placement,
• supervisors,
• funding, or
• other potential supports you may need.

Steps To Write A Research Proposal

Writing a research proposal can seem overwhelming, but breaking it down into structured steps can demystify the process.

Here’s a detailed guide to help you craft an effective proposal that communicates your research idea compellingly and clearly.

Step 1: Create a Captivating Title Page

The title page serves as the introduction to your proposal. It should feature a title that succinctly conveys the essence of your research project.

The title must grab attention while accurately reflecting the content of your study. This page should also include your:

• institutional affiliation, and

These details need to be presented in a professional format that adheres to the specific requirements of your academic or funding institution.

Step 2: Summarize with a Strong Abstract

Following the title page, the abstract should succinctly summarize the critical aspects of your proposal in about 100 to 150 words. It should outline:

• the research problem,
• main objectives,
• proposed methodology, and
• potential implications of your research.

Although brief, the abstract is powerful, providing a snapshot that encourages further reading. See it as a movie trailer – it should be able to attract the attention of those that are interested in your research, and repel those that dont.

Step 3: Conduct a Thorough Literature Review

The literature review is where you show you are well-versed in the field. This section demonstrates your understanding of the existing research and highlights the gap your study will address.

It involves a critical analysis of the key literature and situates your research question in the context of what has already been explored, establishing the foundation for your research.

Literature review used to be a nightmare, but with the power of AI tools, you can easily find relevant papers easily and quickly. Here’s a few to help you get started:

Step 4: Define Clear Research Questions and Objectives

From the literature review, distill your research questions. These should be clear, focused, and directly related to the gaps you’ve identified in the literature.

The research aims and objectives should be specific outcomes that your study aims to achieve, guiding the direction of your research.

This step transforms the general interest of your study into a precise plan of inquiry, worthy of an academic or researcher’s time to study and understand. Get this right, and you will have an easier time on the later process of your research.

Step 5: Argue Your Research Design, Detail Your Research Methodology

The methodology section is crucial as it lays out the blueprint for how you will conduct your research. This should detail the research design and methods, including how data will be collected and analysed.

Explain the choice of qualitative, quantitative, or mixed methods, and justify these choices based on the nature of your research question.

Argue strongly and with passion here, as you need to show confidence that your research method of choice is the best way to answer the research question.

Once you have proposed a research approach, discuss how you intend to conduct data analysis. List out the potential software or tools you plan to use for the process, and how you would ensure your research is:

• valid and reliable (quantitative)
• credible (qualitative)

This section should also discuss any potential challenges and how you plan to address them, showcasing your preparedness and realistic approach to the research process.

Step 6: Articulate the Significance of Your Research

In this part of the proposal, you need to articulate why your proposed research is important.

Discuss the potential implications of your research topic and how it will contribute to existing knowledge or theory. 

Highlighting the significance can engage your reader and justify the need for your study, often influencing the decision of funding bodies or academic committees.

Step 7: Include a Realistic Timeline

Project management is key in research, and outlining a timeline demonstrates your organisational skills and realistic understanding of the research process.

Break down your research into phases, from initial data collection to analysis and reporting results. A Gantt chart may be useful here, as it is a good visual representation of your research timeline.

This schedule not only helps gauge the project’s feasibility but also shows that you can efficiently manage time, a critical aspect of conducting successful research.

Step 8: Compile a Comprehensive Bibliography

Finally, a detailed bibliography is essential. It should list every source that has informed your research proposal, demonstrating a thorough and rigorous approach to your preparatory work.

This section underlines your scholarly diligence and ensures that all intellectual debts are acknowledged, reinforcing the academic integrity of your proposal.

Look at research papers within your field, and see the citation style common with the field for an idea how to approach this.

There are formats such as APA, MLA, Chicago and more, which means you want to be sure to follow the conventions in your field of research. 

You can also use a wide range of software to help manage and write out your bibliography. Here’s a few free citation tools you can use. 

By following these steps, you craft a proposal that not only presents your research plan but also persuasively argues its worth.

Your proposal becomes not just a plan for a study, but a convincing argument for why it should be undertaken and how it will contribute to the field.

Common Mistakes When Writing A Research Proposal

To ensure your proposal stands out for the right reasons, be aware of common pitfalls and how to avoid them. Here are five typical mistakes and how to correct them:

Mistake 1: Vague Objectives

A common issue is unclear aims and objectives. Your proposal needs to specify exactly what you intend to investigate and what you hope to achieve. 

Vague objectives can make your proposal seem unfocused and unrealistic.

Be specific here: instead of saying you aim to “explore the effects of social media,” say you will “quantify the impact of targeted social media advertising on consumer purchasing decisions among 18-24 year-olds.”

Mistake 2: Inadequate Literature Review

Skipping the thorough review of existing literature is a serious oversight. Your research proposal can be easily rejected, without a proper literature review.

A good literature review not only shows you’re familiar with the field but also justifies the necessity of your research. It highlights the gap in existing knowledge that your project will address.

To fix this, dedicate time to summarising previous research and discuss how your work will build on or challenge the existing knowledge.

Mistake 3: Poorly Defined Methodology

Another frequent error is a methodology section that lacks clarity and detail. This part of your proposal outlines how you will answer your research questions.

A common mistake is not specifying data collection tools and procedures. Make sure you explain the methodology clearly:

• what methods will you use,
• why are they best suited to your research question, and
• how will you handle data analysis?

If you are planning to conduct a survey, describe the demographic, how samples will be selected, and the type of analysis you’ll use, like regression analysis.

Mistake 4: Ignoring Potential Pitfalls

Often, proposals fail to discuss potential limitations and risks associated with the research design.

Addressing these issues proactively shows that you are prepared and realistic about your research capabilities. Outline potential challenges and your strategies for mitigating them.

If there’s a possibility of low participant turnout, explain how you will recruit participants and ensure sufficient sample size.

Mistake 5: Overlooking the Significance and Impact

Many proposals do not adequately convey the significance of the study or its potential implications. Your proposal should make it clear why your research is important and how it will contribute to the field.

This means explicitly stating the potential implications of your findings. Say, if your research could influence policy, describe how it could lead to changes in legislation or practice within the relevant field.

By addressing these common mistakes, you ensure your research proposal is not only comprehensive but also compelling.

Research Proposal – Get It Right For A Smoother Dissertation

Writing a research proposal requires a clear and methodical approach, from crafting an eye-catching title to compiling a comprehensive bibliography.

By following the steps outlined in our guide, you ensure that each component of your proposal is thoughtfully considered and well-presented.

This not only boosts the persuasiveness of your proposal but also significantly enhances the likelihood of gaining approval or funding for your research project.

Remember, a well-structured proposal is your first step towards a successful research endeavour.

Dr Andrew Stapleton has a Masters and PhD in Chemistry from the UK and Australia. He has many years of research experience and has worked as a Postdoctoral Fellow and Associate at a number of Universities. Although having secured funding for his own research, he left academia to help others with his YouTube channel all about the inner workings of academia and how to make it work for you.

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How to Write a Research Proposal

Table of Contents

In academia, especially in social and behavioral sciences, writing a research proposal is an essential first step while planning a new research project. A research proposal is an initial pitch, or theoretical framework that serves to introduce the topic and anticipated results of a project, provide an overview of the methods to be used, and convince the reader that the proposed research can be conducted successfully. It is very essential to know how to write a research proposal, whether you are a student trying to fulfill course requirements or a researcher looking for funding for scholarly research. But writing a well-structured proposal is easier said than done.

To make things simpler for you, In this article, I explained the fundamentals of a research proposal, its structure, the steps involved in writing a research proposal, and common mistakes to avoid. Continue reading to gain a thorough understanding of the concept and purpose of a research proposal. This blog will also enable you to write the research proposal quickly, reducing the likelihood of rejection.

What is a Research Proposal?

In simpler terms,  A research proposal is a document written to explain and justify your chosen research topic and the necessity to carry out that particular research by addressing the research problem. Likewise, a good research proposal should carry the proposed research's results and benefits, backed by convincing evidence.

Always keep your audience in mind while writing your research proposal. Your audience expects a concise summary and a detailed research methodology from you in the research proposal.

To begin, you must understand the purpose of a research proposal in order to effectively write a research proposal and also to receive swift approvals.

What is the purpose or importance of a research proposal?

A research proposal's purpose is to provide a detailed outline of the process that will be used to answer a specific research problem. Whereas the goal of the research proposal varies from person to person. In some cases, it may be to secure funding, while in others, it may be to obtain a meager approval from the committee or the supervisor to proceed with the research project. Regardless of your research proposal's end goal, you are supposed to write a research proposal that fulfills its intended purpose of presenting the best plan for your research.

While writing a research proposal, you should demonstrate how and why your proposed research is crucial for the domain, especially if it is social and behavioral sciences. It would help if you showed how your work is necessary by addressing some key points like:

• Bridging the gaps in the existing domain of research.
• Adding new and fresh perspectives to the existing understanding of the topic.
• Undervalued data in the current stats of the domain.

Furthermore, your research proposal must demonstrate that you, as an author, are capable of conducting the research and that the results will significantly contribute to the field of knowledge. To do so, include and explain your academic background and significance along with your previous accolades to demonstrate that you and your idea have academic merit.

What is the ideal length of a research proposal?

There are no hard and fast rules about how long a research proposal should be, and it varies dramatically from different institutions and publishers. However, as a standard domain practice, a research proposal is generally between 3000- 4000 words. A majority of globally reputed institutions follow the 3000- 3500 word limit.

Since the research proposal is written well before the research is conducted, you need to outline all the necessary elements your research will entail and accomplish. Once completed, your research proposal must resemble a concise version of a thesis or dissertation without results and a discussion section.

Structure of a research proposal

When you recognize a gap in the existing books of knowledge, you will address it by developing a research problem. A research problem is a question that researchers want to answer. It is the starting point for any research project, and it can be broad or narrow, depending on your objectives. Once you have a problem, it is followed by articulating a research question. After that, you can embark on the process of writing a research proposal.

Whether your goal is to secure funding or just approval, nevertheless, your research proposal needs to follow the basic outline of a research paper, containing all the necessary sections. Therefore, the structure of a research proposal closely resembles and follows a thesis or dissertation or any research paper. It should contain the following sections:

As is well known, the first thing that catches the reader's attention is a catchy title. Therefore, you should try to come up with a catchy yet informative title for your research proposal. Additionally, it should be concise and clear to reflect enough information about your research question.

To create a good research proposal, try writing the title to induce interest and information in your readers. Pro-Tip: Avoid using phrases such as “An investigation of …” or “A review of …” etc. . These have been overused for ages and may reflect your research title as a regular entry. On the other hand, concise and well-defined titles are always something readers like and stand higher chances for a proposal approval.

2. Abstract

Write your abstract in a brief yet very informative way. It should summarize the research you intend to conduct. Put an emphasis on the research question, research hypothesis , research design and methods, and the key findings of your proposed research.

If you wish to create a detailed proposal, try including a table of contents. It will help readers navigate easily and catch a glance at your entire proposal writing. Check out this guide if you want to learn more about how to write a research abstract for your scholarly research.

3. Introduction

All papers need a striking introduction to set the context of the research question. While framing your research proposal, ensure that the introduction provides rich background and relevant information about the research question.

Your entire research proposal hinges upon your research question. Thus, fit should come out clearly in the intro. Provide a general introduction without clear explanations, and it might render your research proposal insignificant.

Start your research proposal with the research problem, engage your audience with elements that relate to the problem, and then shed some light on the research question. Then, proceed with your study's evidence-based justification, and you'll find that the audience is sticking with your proposal narrative.

While writing your research proposal, ensure that you have covered the following:

• Purpose of your study.
• Background information and significance of your study.
• Introduction to the question, followed by an introduction to the paper.
• Brief mention of the critical issues that you will focus on.
• Declaration of independent and dependent variables of the research hypothesis. (You can learn more about the variables of the research hypothesis here .)

4. Literature Review

Writing a literature review is an important part of the research process. It provides the researcher with a summary of previous studies that have been conducted on a subject, and it helps the researcher determine what areas might need additional investigation in the existing research. Guidelines for the literature review vary for different institutions.

To effectively conduct and write a literature review check this guide . You can also use tools like SciSpace Copilot , our AI research assistant that makes reading academic papers a much easier task. You can use it to get simple explanations for complex text, maths, or tables. Copilot can be particularly helpful when you’re sifting through papers as you can quickly understand the abstract, get some context around the study, and identify if the paper is relevant to your project or not.

The literature review can either be kept as a separate section or incorporated into the introduction section. A separate section is always favorable and vital in gaining the research proposal approval. Additionally, a separate section for a literature review offers in-depth background data and demonstrates the relevance of your research question by emphasizing the gaps that have remained since the previous study.

Your research proposal’s literature review must contain and serve the following:

• To provide a reference of the studies and the researchers who have previously worked in the same domain.
• To provide the build path of your research question.
• To furnish a critical examination of the previous research works.
• To present the research issues about the current investigation.
• To convince the audience about the importance of your research in the relevant domain.

Need help you with your literature review? Try SciSpace Discover and get barrier-free access to scientific knowledge.

Discover millions of peer-reviewed research articles and their full-text PDFs here. The articles can be compiled in one place and saved for later use to conduct a Hassel-free literature review.

5. Research Methodology

Research design and methods is the section where you explain how you will be conducting the proposed research. Ensure that you provide and include a sufficient explanation for the chosen methods. Additionally, include some points explaining how your chosen methods will help you get the desired or expected results.

Provide ample information to the readers about your research procedures so that they can easily comprehend the methodology and its expected results. Through your research methodology, you can easily show your audience whether the results you are promising can be achieved or not.

Most importantly, make sure the methodology you choose—whether qualitative or quantitative—is the best fit for your research. You should also be able to justify your choice.

Additionally, you should properly explain both the quantitative and qualitative components of your research if they are both used. For a qualitative approach, you must offer more elaborate and in-depth theoretical-based evidence. On the other hand, for the quantitative approach, you must describe the survey or lab setup, sample size, tools, and data collection methods.

Make sure you have plenty of explanations for the research methodology to support how you approached the research problem.

6. Expected Research Results

The expected research results section is where the researcher states what they expect to find in their research. The purpose of this section is to provide a summary of the study's goals, as well as give an overview of what the researcher expects will be found out. These results must orient the reader in sync with the methodology section and provide the answers to the research questions.

7. Limitations

The limitations section of an academic research paper is a section in which the writers of the paper discuss the weaknesses of their study. They do this by identifying problems with their methods, design, and implementation. This section should also discuss any other factors that may have affected the results or accuracy of the study. This section allows readers to understand how much confidence they can place in the findings, and how applicable they are to other contexts.

Furthermore, it will also showcase your honesty and complete understanding of the topic. Your research proposal’s limitations can include:

• Reasons for the chosen sample size.
• Justifications for the availability of resources at hand.
• Any unexpected error that might occur in the course of research as well.

8. Reference and Bibliography

If you don’t want your efforts to be tagged as plagiarized, ensure that you include the reference section at the end of the research proposal and follow the appropriate citation guidelines while citing different scholarly sources and various other researchers’ work.

For references, use both the in-text and footnote citations. List all the literature you have used to gather the information. However, in the bibliography, apart from including the references you have cited, you should include the sources that you didn't cite.

Reasons why research proposals get rejected

Research proposals often get rejected due to the smallest of mistakes. To keep the chances of getting your research proposal rejection at bay or a minimum, you should be aware of what grounds committees or supervisors often decide on rejection.

Follow through to understand the common reasons why research papers get rejected:

• The proposal stated a flawed hypothesis.
• The readers or the audience don't get convinced that the expected results will be anything new or unique.
• The research methodology lacks the details and may appear unrealistic.
• The research proposal lacks coherence in the problem statement, methodology, and results.
• Inadequate literature review.
• Inaccurate interpretation of expected results from the methodology.
• Plagiarized or copied sections of the research proposal.

Common mistakes to avoid

You must stay aware of the research proposal guidelines and best writing manners. To maximize the approval chances of your research proposal, you should try to avoid some common pitfalls like:

• Making it verbose

Try explaining the various sections of the research proposal economically. Ideally, you should strive to keep your writing as a concise, brief, and to the point as possible. The more concisely you explain the purpose and goal of your research proposal, the better.

• Focusing on minor issues than tackling the core

While writing the research proposal, you may feel every issue is important, and you should provide an explanatory note for that. However, stay wiser while selecting the importance of issues. Avoid falling into the trap of trivial issues, as it may distract your readers from the core issues.

• Failure to put a strong research argument

The easiest way your readers can undermine your research proposal is by stating it is far more subjective and sounds unrealistic. A potent research argument describing the gaps in the current field, its importance, significance, and contributions to your research is the foremost requirement of a good research proposal.

Remember, even though you are proposing the objective, academic way, the goal is to persuade the audience to provide you with the required research approval.

• Not citing correctly

Understand that when you are going for some research, its outcome will contribute to the existing pool of knowledge. Therefore, always cite some landmark works of your chosen research domain and connect your proposed work with it.

Providing such intricate details will establish your research's importance, relevance, and familiarity with the domain knowledge.

Before You Go,

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What Is a Research Proposal?

Reference books.

• Writing the Research Paper
• Presenting the Research Paper

When applying for a research grant or scholarship, or, just before you start a major research project, you may be asked to write a preliminary document that includes basic information about your future research. This is the information that is usually needed in your proposal:

• The topic and goal of the research project.
• The kind of result expected from the research.
• The theory or framework in which the research will be done and presented.
• What kind of methods will be used (statistical, empirical, etc.).
• Short reference on the preliminary scholarship and why your research project is needed; how will it continue/justify/disprove the previous scholarship.
• How much will the research project cost; how will it be budgeted (what for the money will be spent).
• Why is it you who can do this research and not somebody else.

Most agencies that offer scholarships or grants provide information about the required format of the proposal. It may include filling out templates, types of information they need, suggested/maximum length of the proposal, etc.

Research proposal formats vary depending on the size of the planned research, the number of participants, the discipline, the characteristics of the research, etc. The following outline assumes an individual researcher. This is just a SAMPLE; several other ways are equally good and can be successful. If possible, discuss your research proposal with an expert in writing, a professor, your colleague, another student who already wrote successful proposals, etc.

• Author, author's affiliation
• Explain the topic and why you chose it. If possible explain your goal/outcome of the research . How much time you need to complete the research?
• Give a brief summary of previous scholarship and explain why your topic and goals are important.
• Relate your planned research to previous scholarship. What will your research add to our knowledge of the topic.
• Break down the main topic into smaller research questions. List them one by one and explain why these questions need to be investigated. Relate them to previous scholarship.
• Include your hypothesis into the descriptions of the detailed research issues if you have one. Explain why it is important to justify your hypothesis.
• This part depends of the methods conducted in the research process. List the methods; explain how the results will be presented; how they will be assessed.
• Explain what kind of results will justify or  disprove your hypothesis. 
• Explain how much money you need.
• Explain the details of the budget (how much you want to spend for what).
• Describe why your research is important.
• List the sources you have used for writing the research proposal, including a few main citations of the preliminary scholarship.

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How to Write a Research Proposal

Last Updated: March 20, 2024 Fact Checked

This article was co-authored by Christopher Taylor, PhD . Christopher Taylor is an Adjunct Assistant Professor of English at Austin Community College in Texas. He received his PhD in English Literature and Medieval Studies from the University of Texas at Austin in 2014. There are 9 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 782,760 times.

The exact format and requirements for a research proposal can vary slightly depending on the type of research being proposed and the specific demands of the institution you plan to submit your proposal to, but there are a few basics that are almost always needed. Overall, a good research proposal takes time to write and must identify what the proposed research will address and why the proposed research is so important. Here is a brief explanation of the sections needed to complete a standard research proposal as well as the writing timeline you should strive to follow.

Research Proposal Help

Sections of a Proposal

• For example, try a short, informative title like, “Medieval Plagues and the Movement Towards Humanism,” or “The Negative Impact of Alcohol on Liver Function.”
• Avoid phrases like “An Investigation of…” or “A Review of the…”

• Each sponsoring agency may specify a format for the title page. If an agency does not, apply the APA style. [2] X Research source
• Include a "running head" in the upper left corner. The running head will appear on all pages of the document and should be a shortened version of the title.
• Include the page number in the upper right corner. The page number should appear on all pages of the proposal.
• Center the full title of your research proposal roughly 1/3 of the way down the page. Double space it, and immediately below the title, insert your name. Below your name, list the institution you are affiliated with and the names and affiliations of any co-investigators you’re working with. In some styles, you may include their contact information as well.

• Center the word "Abstract" at the top of the page.
• Begin the text of your abstract directly below the word "Abstract." Do not indent the paragraph.
• The text of you abstract will usually be between 150 and 250 words.

• For example, if your proposal is about heart diseases, you might use phrases like circulatory system, blood, heart attack, etc.
• Your keywords can be single words, or phrases of 2-4 words.

• Brief proposals that only span a few pages do not often need a table of contents. Leaving out a table of contents is common, but depends on the type of research you’re doing and the institution you’re submitting the proposal to.
• Especially long proposals may also need a list of illustrations, figures, or tables.
• List all major parts and divisions of the proposal.

• Restate and center the title of your paper before moving into your introduction. Include a quick note about the topic being discussed and a definition of the theory from which your proposed research will be based.
• Write "Statement of Problem" before moving into a paragraph detailing the problem. When writing this part of the introduction, seek to answer the question: why does this research need to be conducted and what new issues does this research raise?
• Type "Purpose of Study" before writing this section of the introduction. Identify the goal of the study in one precise terms.
• Type "Significance of Research." In the paragraph below, answer why the area of research is important and identify the type of research or analysis proposed.

• If desired, you can break this section into multiple subsections.
• Under a header reading "Research Question" or "Research Hypothesis," describe the relationship between variables in the research or predict the relationship between variables. This essentially identifies the research problem.
• Under a header reading "Definition of Terms," define the central ideas that will be utilized in the proposed research.
• Also provide evidence supporting your competence or expertise in the field.

• Don’t turn this section into a list or a bland summary. Sum up existing research in a story-like manner that draws readers in while exposing the hole that your research will attempt to fill.

• This section can also be titled "Methodology."
• Provide a complete explanation of your proposed research. Address the explanation to experts in the field rather than laymen.
• The set up and information in this section will depend on whether your research is qualitative and quantitative. You’ll likely have subsections like "Research Design," "Instrumentation," "Data Collection and Analysis Procedures." You may include information about what you will do to protect the rights of human subjects, if necessary, under a section called "Protection of Human Rights.” Other possible subsections might include “Rigor,” “Neutrality,” “Consistency,” and “Applicability.”
• You should also demonstrate your knowledge of alternative methods, while making the case that your approach is the most effective way to tackle your research question.
• Be realistic about what you hope to accomplish, clear about your focus, and explicit about everything the research relies on. The description should also include a detailed schedule of the proposed work and thorough about all groundwork and materials needed.
• Also include information about sample size and target populations, if applicable.

• Identify information like the institution's past competence or contributions within the field of research, the university's supportive services, or the institution's research facilities.

• Note that this section is not always included, especially for shorter proposals.
• State the expertise and responsibilities of each contributor.

• Each cost should include justifying information.

Writing Timeline

• At 26 weeks, review administrative requirements for the foundations and organizations you plan to submit your proposal to. Double-check due dates and submission requirements.
• At 23 to 25 weeks, create a one to two page preliminary statement defining your proposed research.
• If working with an adviser or colleagues, present this short version of your proposal at 23 weeks. Use any feedback you receive to further focus your research in week 22.
• Research the context, history, and background of your research problem at 21 weeks.
• At 19 weeks, write a two to three page document exploring questions and possible methodological approaches.
• Contact experts in the field at 17 weeks to learn about the feasibility and relevance of each potential methodological approach.
• Continue your research during week 16 and refine your research question by week 14.

• At 20 weeks, identify and contact any relevant sources of information, including experts, archives, and organizations.
• Begin researching your budget needs by 18 weeks and your protocol process by 14 weeks.
• Request any necessary transcripts by 13 weeks.

• Create a single 5-page document containing your research question, framework, and proposed research design by week 13.
• Gather any additional data needed to complete a draft during week 12.
• Reconnect with collaborators and organizations. Determine which will be most helpful.
• Add the remaining details needed to complete your draft. Use the above guidelines or guidelines provided by the provider of the grant provider. Complete this between weeks 10 and 12.
• Ask your colleagues or adviser for more feedback by the 9 week mark.
• Revise your draft at 8 weeks. Create a tentative budget and ask advisers for letters of recommendation.

• At 5 weeks, review specific requirements addressed by the application and revise your proposal to meet this requirements and incorporate adviser suggestions.
• Give yourself a break during week 4 to let things settle.
• Remind your adviser and other faculty about your letters of recommendation during week 3.
• At 2 weeks, assemble your materials, review your proposal, and finalize your proposal.
• Ask colleagues to help you copy-edit 10 days in advance.
• Print your final copy and collect your materials 3 to 4 days in advance.
• Submit your research proposal 2 to 3 days before the due date.

Community Q&A

• Include images, charts, and diagrams in your methodology section if allowed and if applicable. The resources can structure the information in an easy-to-digest format while also breaking up otherwise long, monotonous blocks of text. Thanks Helpful 5 Not Helpful 0
• Be objective. Throughout the entire research proposal, you must strive to maintain an objective tone. Identify the importance of your research using broad academic reasons instead of narrow personal reasons. Thanks Helpful 3 Not Helpful 1

You Might Also Like

• ↑ https://library.sacredheart.edu/c.php?g=29803&p=185911
• ↑ https://apastyle.apa.org/style-grammar-guidelines/paper-format/title-page
• ↑ https://libguides.usc.edu/writingguide/abstract
• ↑ https://libguides.lvc.edu/c.php?g=333843&p=2247147
• ↑ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5037942/
• ↑ https://library.sacredheart.edu/c.php?g=29803&p=185916
• ↑ https://libguides.usc.edu/writingguide/literaturereview
• ↑ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3282423/
• ↑ https://academicanswers.waldenu.edu/faq/72739

About This Article

To write a research proposal, start by writing an introduction that includes a statement of the problem that your research is trying to solve. After you've established the problem, move into describing the purpose and significance of your research within the field. After this introduction, provide your research questions and hypotheses, if applicable. Finally, describe your proposed research and methodology followed by any institutional resources you will use, like archives or lab equipment. To learn how to construct a realistic writing timeline, keep reading. Did this summary help you? Yes No

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HOW TO WRITE A RESEARCH PROPOSAL

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10 Steps to Writing an Academic Research Proposal

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Follow this step-by-step guide to write an effective academic research proposal!

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Research Proposal Framework

This article discusses some of the common elements in a research proposal. Whether you are doing quantitative or qualitative research, you must outline the reasons why you propose doing the study and what process or procedures you will follow to complete the proposed study.

Some of the important parts of a good quantitative or qualitative research proposal include:

• Determining the general topic.
• Performing a literature review on the topic.
• Identifying a gap in the literature.
• Identifying a problem highlighted by the gap in the literature and framing a purpose for the study.
• Writing an introduction to the study.
• Framing research hypotheses and or research questions to investigate or guide the study
• Determine the method of investigation.
• Outline the research design.
• Define the sample size and the characteristics of the proposed sample.
• Describe the procedures to follow for data collection and data analyses.

Determine a General Topic

The first step in writing an academic research proposal is to idenitfy a general topic or subject area to investigate. Usually this first point is the easiest because the research proposal will be tied to the overall theme of a course. In such a case, the the general subject for investigation is normally determined by a professor who is leading the class, the school's department chair, or academic advisory committee.

Perform a Literature Review

The next step is to read as much literature on the general subject matter as time will allow. While you read the literature it is advised to take copious notes and then summarize the purpose and findings of each study relevant to the general subject matter of the eventual research proposal.

Identify a Gap in the Literature

The general purpose of the literature review is not to have notes on a whole bunch of different journal articles and books on a particular subject. The purpose is to understand what studies have already been done on the subject and then to identify any glaring gaps in the literature. Identifying gaps in the literature will open up opportunities to add to the body of knowledge within the general subject area.

For instance, both Kimura and Coggins found that servant leadership is actively admired and taught in the Cambodian Christian community which makes up only a small percentage of the Cambodian population. However, no one has yet investigated attitudes towards servant leadership in the non-Christian Cambodian community which makes up over 90% of the population. This is an obvious gap in the literature.

Identify a Problem and Frame a Purpose Statement

After you have performed the literature review and hopefully identified an obvious gap in the literature, next you need to identify a problem related to the gap and frame a purpose statement as to why you are investigating what you propose and why other should care about the study. If your readers cannot answer the question so what? Or your answer the question why should I care? Then it may be interesting to you, but not relevant to anyone else. 

Write an Introduction

After you have identified a pertinent problem and framed a purpose statement, then you need to craft an introduction. Among other things, the introduction to the proposal will include

• The Problem Statement
• A brief summary of the literature
• A brief description of the gap in the literature
• A Purpose statement as to why you are proposing the study and why others should care about the subject matter tied to your research proposal.

Determine Research Hypotheses and or Reseach Questions

Next, you need to identify and craft carefully defined research hypotheses and or research questions. Research hypotheses identify what you are actually going to investigate and what you expect to find from your research study. Research hypotheses are normally found in quantitative research proposals which compare differences and/or relationships between independent variables (or causes of phenomena) and dependent variables (or the effects that result from causes). Research questions are normally found in qualitative research studies. Most importantly, in good academic writing, research hypotheses and questions must be informed or flow from the literature review.

Determine the Method of Investigation

The method section is the second of the two main parts of the research proposal. In good academic writing it is important to include a method section that outlines the procedures you will follow to complete your proposed study. The method section generally includes sections on the following:

• Research design;
• Sample size and characteristics of the proposed sample;
• Data collection and data analysis procedures

Determine the Research Design

The next step in good academic writing is to outline the research design of the research proposal. For each part of the design, it is highly advised that you describe two or three possible alternatives and then tell why you propose the particular design you chose. For instance, you might describe the differences between experimental, quasi-experimental, and non-experimental designs before you elaborate on why you propose a non-experimental design.

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Determine sample size and characteristics of the sample.

In this section of your research proposal, you will describe the sample size and the characteristics of the participants in the sample size. Describe how you determined how many people to include in the study and what attributes they have which make them uniquely suitable for the study.

Determine Data Collection and Data Analysis Procedures

The last section highlighted in this article is the data collection and analysis procedures. In this section you will describe how you propose to collect your data e.g. through a questionnaire survey if you are performing a quantitative analysis or through one-on-one interviews if you are performing a qualitative or mixed methods study.

After you collect the data, you also need to follow a scheme as how to analyze the data and report the results. In a quantitative study you might run the data through Excel or better yet SPSS and if you are proposing a qualitative study you might use a certain computer program like ATLAi. to perform a narrative study or grounded theory study that exposes the main themes from the proposed interviews.

Questions & Answers

Question: I want to do research on the sources of errors in the writing of senior high school students. How should I go on with the writing of my proposal?

Answer: Is your research project for the purpose of finishing a university degree or for personal interest? What do you mean by "sources of errors? Student apathy, bad instruction, socioeconomic situation?

Adobea Afari-Bekoe on August 23, 2020:

Please I am researching on assessing the standard based curriculum, can you help with any useful material or information

Hailay on July 03, 2020:

Thank you for sharing vivid points in proposal preparation.

Isaac,Ghana on February 09, 2020:

very exciting and educative

Annabel mwiza..Zambia on January 26, 2020:

great insight on the subject

ELIJAH OGOTI OMBONGI PhD student Kenyatta University Nairobi, Kenya. on January 08, 2020:

excellent insights for pursuing research in PhD. Thank you.

rose on November 28, 2019:

perfecto,thank you

victor gondo on November 14, 2019:

what a helpful article thank you

Sam Kamau (Kenya) on October 23, 2019:

Thanks a lot. Very helpful.

Abdel-aziz M. from AddisAbaba University on October 21, 2019:

Sarah on October 19, 2019:

Quite helpful

[email protected] on October 14, 2019:

nice one thanks

Aremu A.A on October 10, 2019:

Thanks for the impartation.

normahahmad1961 on October 07, 2019:

a very good illustration of writing a research proposal and it helps and guides newcomers in proposing their research study.

Gbemisola on September 10, 2019:

Very helpfull

ben kemboi on September 04, 2019:

am so grateful

franese Victoe on August 01, 2019:

Thanks it was really helpful

Fredricka on May 27, 2019:

Thank you am just starting with mine and the topic is high labour turnover in hospitality indusrty in Namibia and am focusing on a specific restaurant what do you think?

violet on May 14, 2019:

thank you its helpful to me

lubuye stephen on April 26, 2019:

Helpful staff. Thank you

Bertha Lunyungu on April 14, 2019:

well, your page has absolutely satisfied my need. thank you for the education, it is very useful for the beginners on how to write academic research reports.

ISAAC OSEI AGYEI on April 11, 2019:

Very insightful article for beginners

Kindly include How to write PLAN OF WORK

Md. Nazrul Islam, Bangladesh on March 11, 2019:

Excellent for the beginners of academic researchers. be more helpful attaching an example.

takia mubiru on February 13, 2019:

it was very educational and helpful thank u

Erra Asha jyothi. on January 18, 2019:

It's a good one..quite educative..Thank you..

Kiprotich Kiprotich on December 08, 2018:

Educative, thank you

SIMON ADYEERI IN UGANDA on November 09, 2018:

I FIND YOUR WORK VERY GOOD AND TEACHING

Mwangi kihoro on November 05, 2018:

quite good and educative summary for academics

Mr. Benson on October 16, 2018:

This was so helpful to me and I believe you will continue the good job. Thank you so much.

ivan on September 28, 2018:

would you please give some sample on the topic below.

ACCIDENTS ON THE ROAD

Gideon on September 08, 2018:

hi, i'm a forth year student UEW and this is my first time to start writing a research proposal. plz, kindling help me in way of the topic i have choose, thus The effect of Galamsey (small scale mining) on human life.

Charles Chan, Student Bugema University, Africa on August 26, 2018:

I was really so delighted and much excited to come across this link. it has helped me a lot by explicitly explaining the ten steps of research proposal. However, I would like to more on identifying the gap on the literature review.

KAFI ABDELKHEIR KAFI TEIM FROM SUDAN, KHARTOUM NUBA MOUNTAINS. on July 13, 2018:

I appreciate your contributions, provision and hard work. It is my first time to read your web sites articles and I wish I will be one of the author in nearest future. God bless with more knowledge.

Ngah1992 on May 19, 2018:

Good day from here. Thanks for this wonderful insight about a research.

The topic on which I'm working, at the BachelorsDegree level, focuses on " contrasting my vernacular’ and English: A focus on Tense formation and Usage amongst students from my tribe’, and consequent impact on L2 acquisition." Approaching this is a problem, I do not know whether it could be possible i have a guide on this, please.

[email protected] on February 19, 2018:

Noor on February 10, 2018:

MAHAMA on November 12, 2017:

I am, very happy to find you here. I will be happy if you could allow me to join you group thank you very much.

Sambo Justice on October 23, 2017:

international Step on proposal please

Pandurang shinde on October 13, 2017:

Excellent.....

KUNDANANJI SILWENGA on September 14, 2017:

am a student at the university of barotseland in Zambia. am in my fourth year and am told to submit my research proposal hence am failing to come up with one. the steps i know them but what to include at each stage is where am facing some challenges kindly assist

adnan khan on September 10, 2017:

i am a student of ir sir plz help me for to mak a research proposal

Umar Farouk Ishaq on August 28, 2017:

That is a very good write up. I used it for my proposal and it worked though if wasn't easy but i never quit. Thanks for the write up.

Prof.Manoj Dnyanaba Mate on August 28, 2017:

Really very nice information you provided to me. Before this reading I was not familiar about the how to frame the research proposal. Thanks once again.

Fantastic on August 26, 2017:

abdulruma on August 05, 2017:

Pls can u help me with a sample of research proposal?

Abid on June 07, 2017:

Thanks for help

Sasha on April 16, 2017:

Pls can u give an example on an essay abt this whole research procedure am soo confused on how to go about it. Thank you

Paula Ejiro on April 15, 2017:

Hi, this is very helpful. Thanks alot

TSE Akakposu on March 19, 2017:

Now using but hoping that would be very useful...because of it elaborations.

Sulaiman Rofiat on March 18, 2017:

Thank its helpful. But the question is that is it limited to a particular department?

Choongo Makala Nebert on March 11, 2017:

JIHAD on February 13, 2017:

Hello every body,

I need some body to help me to write a proposal about English literature.

Waddah on January 26, 2017:

Very good summary I like it because it all information that I already studied but summerize it easy manner

adeyanju isaiah ifeoluwa on January 16, 2017:

nice one, thanks.

ecoggins (author) from Corona, California on December 05, 2016:

Thank you Abubaker Jibril for your excellent question. SPSS is a program that is used to conduct statistical analysis for quantitative studies. In order to use it, you have to purchase a license from the software company. If you already own a license, then there are excellent tutorials on youtube that demonstrate how to use it.

abubaker jibril on December 03, 2016:

thank you my dear brother I got many concept from what you write here but I did not understand how to use the spss can you help me please

Fahad on September 04, 2016:

sadamu mashaka on July 29, 2016:

Hellow... i hav a question about sample size, if you want to use secondary data, is it neccessary to write sampling technique,sample size, reseach instrument and ........

laila on May 22, 2016:

thanks a bunch.

sana on May 22, 2016:

no comments

prasenjit barik on February 20, 2016:

warm regards sir,

ecoggins (author) from Corona, California on August 26, 2015:

Hi Ema....ATLAs software can be found at atlasti.com.

Ema on August 25, 2015:

Thanks for the exposition, a reminder of how things have to be done in academic writing. I`m quite interested in the ATLAi computer program mentioned in your write-up. How could one get access to it.

All the best and remember to keep writing.

philly khumalo on August 19, 2015:

thanks it interesting

yachilariye on May 14, 2015:

I am really thanks you so much.

Eddie Himans on May 13, 2015:

Great work,preparing for an in pending exam going to be very useful

Shah Khalid Safi on February 02, 2015:

Easy and and interesting

afetu on January 20, 2015:

hi, it is good idea. i like doing the researh, again and again develop your idea.

nada jawad on January 12, 2015:

it.s really useful thank you . but i still have problems with my dissertation can you help me

Fredrick on February 17, 2014:

Great, it is productive

ecoggins (author) from Corona, California on May 06, 2013:

Thank you Dominic. I appreciate the kind and encouraging feedback,

Dominic Barasa on May 06, 2013:

I am glad for your effort towards educating the globe. I am happy for you.

pfariso on February 21, 2013:

deepa on February 04, 2013:

thanks hub, you really help me

Emmanuel on December 26, 2012:

This is good

wako ethiopia on December 02, 2012:

it is interesting to have such explanations online so please be good any to share your knowledge with other person

Godwin udo on June 19, 2012:

I want this answer. develop or formulate 2 research topic from each research formulat simple hypothesis and null hypothesis

ecoggins (author) from Corona, California on May 30, 2012:

dr salman, thank you. I truly appreciate the encouraging feedback.

dr salman on May 30, 2012:

ecoggins (author) from Corona, California on May 19, 2012:

sam, you're welcome; I'm glad I could help.

sam on May 19, 2012:

thanx for the infor it is indeed helpful to us

ecoggins (author) from Corona, California on May 09, 2012:

Ambi blessing, I am very happy that you found the article helpful.

Eric on April 19, 2012:

identifying a gap in the literature can be very time consuming. the idea is to find a part of the problem that has not yet been addressed or has not been addressed satisfactorily. basically it is isolating one small aspect of the problem and then researching and writing about that aspect. you do not need to address the whole problem just 1 small aspect of the problem. it is usually easier to address the part of the problem that you are most interested in.

Agiriga Enyinnaya on April 18, 2012:

Am very happy for seeing this, is just that am a little bit confused about identifying a proplem highlighted by the gap... And also determine the method of investigation. Please i am writing a proposal now i need your help... Thanks

ecoggins (author) from Corona, California on April 18, 2012:

Grace, Thank you very much for sharing your comment. I am happy that you found the article useful. e.

GRACE on April 18, 2012:

This hub is superb, it has helped me answer my assignment question; thanks a million.

Reve from Dhaka on March 22, 2012:

I guess you need to the respective topic first. Write a thesis proposal and submit to your supervisor. Then, the supervisor will ask for the respective topic that you prefer to make a research. I guess you should initially do that.

Lee on March 21, 2012:

Please help

I need to write a proposal letter for scholarship..please give me advice...

ecoggins (author) from Corona, California on March 20, 2012:

Reves-diary, Thank you for your input and thank you too for choosing to follow me. It looks like your choice to follow me took me to the 500 mark in total followers.

Your friend is right; it is tough to write research proposals (especially good ones), at least on the first or second attempt. But, I found that once you get a formula down, then writing proposals becomes less demanding and time consuming.

Of course, there are different types of research proposals, such as quantitative by which the researcher uses numeric surveys and numbers to tell the story or qualitative by much he or she may use actual interviews and words (either their own or others') to tell the story. Each type has a learning curve, but once you get the hang of it, I think writing proposals eventually becomes second nature. Of course, that does not negate the need to spend ample time finding preceding literature on the subject.

Reve from Dhaka on March 20, 2012:

One of my friend is working with academic research proposal. She was telling me that, it is pretty damn tough to write academic research proposal. You need to focus on every possible aspect, check and recheck properly of all the available information.

ecoggins (author) from Corona, California on March 14, 2012:

Thank you tito khatiwada I am glad this article was useful to you.

tito khatiwada on March 13, 2012:

u r great like sun to spread your light of knowledge thank u so much keep it up always

rupali on March 06, 2012:

thanks alotttttttt

ecoggins (author) from Corona, California on March 05, 2012:

Thank you htodd, I appreciate the encouraging feedback.

htodd from United States on February 26, 2012:

These are really great points..Thanks for the nice hub

ecoggins (author) from Corona, California on January 29, 2012:

eliztsungie, tahnk you for the encouraging comment. I am very glad that you this article helpful.

eliztsungie on January 28, 2012:

ecoggins, this is amazing i have been struggling to start my research proposal but i just came across this hub, and it summarises what i need to do - thanx!

John Songu on December 02, 2011:

Tnx ecoggins. Am just seeing this write up but it has already relieved much work on my yet to be written dessertation proposal.

patnkellee on November 23, 2011:

Great info. Is it always necessary to have a research hypothesis? What about in a quantitative comparative study. Will research purpose and question be enough to guide the study?

ecoggins (author) from Corona, California on November 13, 2011:

baserock and ebadullah, I am very happy you found this article helpful to you. All the best to you in everything.

ebadullah on November 13, 2011:

thanks ecoggins, helped me in writing my own research proposal

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10 Helpful Steps for Writing a Graduate Research Proposal

The road to obtain a graduate degree is unquestionably long. But we have ten incredibly helpful steps for writing your graduate research proposal. When you finally reach your destination, it will all be worthwhile.

As a graduate student, when you start your journey, you must write, present and defend a graduate research proposal in front of a committee of professors, also known as a graduate advisory committee.

A research proposal is usually short, with only fewer than ten pages, but it has to cover the proposed research in detail. After the committee approves it, you should follow the research plan explained in the research proposal to complete your research project.

Figure 1. The typical timeline in graduate school.

Why is it important to write a research proposal?

There are eight major reasons for graduate students to write a research proposal in graduate school:

• It's required by the graduate school before performing research.
• Students become more familiar with the research project
• They develop research skills and academic writing skills.
• Students develop literature review skills.
• Students learn how to identify the research problem, objective, research questions and hypothesis.
• They learn to explore different methods to collect and analyze data, and to select the most appropriate methods for solving research problems.
• They learn to design research experiments based on logical and chronological steps.
• The process nurtures critical thinking and logical reasoning skills.

What to include in a research proposal

The common elements to include in a good research proposal are:

• Title : The title of a research proposal should be clear and brief.
• Introduction : This part contains the background information of the proposed study leading to the research problem.
• Statement of purpose : This element should include the research objectives.
• Literature review : It should include an overview of findings from the previous studies, the gaps in the previous studies and the findings from a preliminary study.
• Research questions and hypothesis : This includes the research questions and hypothesis.
• Methodology : This element contains a full description of the research procedures, possible problems and alternatives strategies.
• The significance and impact of the study : This part shows how the proposed research will contribute to the field of study.

The 10 steps to writing an incredible research proposal

Below are ten steps for writing a research proposal:

1.Choose a research topic and develop a working title

Having a strong interest in your research topic will certainly help you to keep going when the journey becomes more challenging. The research topic is the subject of your research, which is a part of a broader field of study.

When you pick a research topic, find a topic that is not too narrow nor too broad. You can limit your topic, for example, by focusing on a certain treatment, population group, species, geographical area, period, methodology, or other specific factors.

After selecting a research topic, develop a working title to help you focus on your topic. As you write the proposal, you can keep changing the working title to formulate the perfect title.

2.Perform a literature review

The next step is to conduct a literature review. This step is important because when you write out the background information and knowledge gaps in your topic area, it will help you become more familiar with your research topic.

In addition, performing a literature review will direct you to a research problem . A research problem is a specific area of concern serving as the focus of your proposed research.

When performing a literature review, a graduate student can also discover some ideas for designing their research plan.

To help you conduct a literature review, answer the following questions below:

What have others done so far to solve the research problem?

Some helpful steps to answer this question:

• Understand the experimental designs from previous studies to help you design your own research experiments.
• Learn about appropriate sample sizes, data collection, and statistical analyses from previous studies.
• Investigate and make a list the reagents and equipment you’ll possibly need for your research.
• Learn the research questions, the findings, the impact and the significance of previous studies.
• Find out about any ethical concerns.

What additional studies are still needed to solve the research problem?

• Pay attention to the strength and limitation part of the discussion section of scientific articles. From this part, make notes about the limitations of previous studies to give you an idea about a potential research problem.
• Read the suggestions for future research part of scientific articles. That can serve as a call to action for you to solve those unanswered questions from previous studies.

3.Write an introduction

The introduction of your research proposal builds a framework for the research. This framework is the structure that supports your study and contains the background information. Its function is similar to the role of a foundation in supporting a building—if it is weak, a building will fall apart. Likewise, if your research lacks a strong background as a framework, it’s hard for others to see why it matters.

Writing your introduction can feel a little overwhelming. Where do you begin? How do you know you’re not missing anything?

You might want to read over our article:

How to Write an Effective Introduction Section of a Scientific Article

While the article is more specific to the introduction section of a formal research paper, there are some parts and tips you might find helpful.

4. Write research objectives or aims

In the next step, include research objectives or aims in the research proposal. A research objective is a goal you want to achieve in your research project ( Al-Riyami, 2008 ). Your research objectives must have a strong connection with your research problem.

When developing research objectives, identify all variables associated with the research problem. A variable in the research is a characteristic that you manipulate or observe in your experiment.

There are different types of variables, including an independent variable and dependent variable (Al-Riyami, 2008). An independent variable is a variable you can change in your experiment, whereas a dependent variable is a variable you observe in response to the independent variable. After identifying the variables, connect them to the research objective.

An example of a research objective: to determine the effect of different doses of a novel antibiotic X on the growth rate of some resistant bacterial strains . In this example, the independent variable is the treatment (the different doses of antibiotic X), and the dependent variable is the growth rate of some bacterial strains.

5.State a research question

The next step is to identify a research question. A research question is the key question you want to answer in your proposed study ( Farrugia et al ., 2010 ). A research project can contain several research questions.

Keep in mind that your research question must meet the criteria of a good research question, including specific, feasible, interesting, novel, ethical, and relevant (Farrugia et al ., 2010).

In term of feasibility, use current methods and technology to answer the question during your limited time in the graduate school.

An example of a research question : What doses of the antibiotic X are effective to inhibit the growth of some resistant bacterial strains?

6.Formulate a research hypothesis

After developing the research objectives and question, the next step is to formulate a research hypothesis. A research hypothesis is a statement of a possible research outcome.

Some criteria of a good hypothesis ( Prasad et al., 2010 ; Al-Riyami, 2008):

• Logical, precise, and clear
• Testable with research experiments
• Makes a prediction about the relationship between variables

An example of a research hypothesis: The new antibiotic X will significantly prevent the growth of some resistant bacterial strains.

7.Explain research methods

The methodology section containing proposed experimental procedures is required for a research proposal. This section has the detailed plan to solve the research problem. It also reflects the research questions and hypothesis.

After reviewing the credibility and validity of your research methods, your advisory committee will make a decision about the fate of your proposed study. Therefore, when writing the methodology section, keep in mind that others should be able to follow each step in the research design to perform the same experiment.

In this section, you should include these following key points:

• Experimental design : This is the research strategy you choose to solve your problem.
• Samples : It contains the description about the samples for each group of treatment in the proposed study.
• Sample size : This information is important to make sure your sample size is sufficient.
• Materials : It contains the reagents and chemicals needed in the proposed study.
• Equipment : This has the list of equipment needed for the proposed study.
• Protocols of data collection : It contains the procedures needed before collecting your data.
• Ethical issues and consent forms : You may need to include these if your proposed studies will need human participants.
• Data analysis : This part should include the steps to analyze the data.
• Gantt chart : This chart contains tasks in each research project with the timeline for each task.

8.Include potential problems and alternative strategies

When performing your study, you may encounter potential problems. Therefore, include some of the possible problems that may occur during your study and the potential solution for them. By doing so, you can use your backup plan to solve each potential problem when the problems actually occurs.

9.Conduct and include a preliminary study

Perform and include the findings from a preliminary study in your research proposal. A preliminary study is a small-scale pilot study, conducted to test the experimental design ahead of time and increase the likelihood of success. By including the findings from a preliminary study, your advisory committee can visualize and assess the feasibility of your large-scale study.

10.State the potential impact and significance

In the last paragraph of your research proposal, include the potential impact and significance of your proposed study.

The potential impact of your study means the changes that your proposed research would make. These changes can be positive or negative, immediate or long-term, and direct or indirect.

Whereas, the potential significance of your study means the contribution that your proposed research would make. For example, you can explain its contribution to the knowledge in your field of study.

After putting it all together, evaluate the entire proposal to make sure it is strong and well written.

Al-Riyami, A. (2008). How to prepare a Research Proposal. Oman Medical Journal, 23(2), 66–69. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC32824...

Benedetti, A. (n.d.). Research Guides: Advanced Research Methods: Writing a Research Proposal. Guides.library.ucla.edu. Retrieved March 17, 2021, from https://guides.library.ucla.edu/c.php?g=180334&p=1289236.

Crawford, L. (2020). LITERATURE-BASED DEFINITIONS OF CONCEPTUAL FRAMEWORKS. https://us.sagepub.com/sites/default/files/upm-assets/105274_book_item_105274.pdf.

Farrugia, P., Petrisor, B. A., Farrokhyar, F., & Bhandari, M. (2010). Practical tips for surgical research: Research questions, hypotheses and objectives. Canadian Journal of Surgery. Journal Canadien de Chirurgie, 53(4), 278–281. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC29120...

How to choose a research area. (2016, April 8). ASCB. https://www.ascb.org/careers/choose-research-area/

How to Select a Research Topic | University of Michigan-Flint. (2019). Umflint.edu; UM-Flint. https://www.umflint.edu/library/how-select-research-topic.

How To Write a Proposal | Science & Quantitative Reasoning. (n.d.). Science.yalecollege.yale.edu. Retrieved March 17, 2021, from https://science.yalecollege.yale.edu/fellowships/how-write-proposal.

Jacobs, R. L. (2013). Developing a dissertation research problem: A guide for doctoral students in human resource development and adult education. New Horizons in Adult Education and Human Resource Development, 25(3), 103–117. https://doi.org/10.1002/nha3.20034.

Kivunja, C. (2018). Distinguishing between Theory, Theoretical Framework, and Conceptual Framework: A Systematic Review of Lessons from the Field. International Journal of Higher Education, 7(6), 44. https://doi.org/10.5430/ijhe.v7n6p44.

LibGuides: Writing a Research Proposal: Parts of a Proposal. (2017). Illinois.edu. https://guides.library.illinois.edu/c.php?g=504643&p=3454882.

LibGuides: Research Process: Finding a Research Topic. (2019). Libguides.com. https://ncu.libguides.com/researchprocess/researchtopic.

LibGuides: Research Process: Literature Gap and Future Research. (2012). Libguides.com. https://ncu.libguides.com/researchprocess/literaturegap.

Pajares, F. (n.d.). THE ELEMENTS OF A PROPOSAL. https://www.uky.edu/~eushe2/Pajares/ElementsOfaProposal.pdf.

Prasad, S., Rao, A., & Rehani, E. (2001). DEVELOPING HYPOTHESES & RESEARCH QUESTIONS DEVELOPING HYPOTHESIS AND RESEARCH QUESTIONS. https://www.public.asu.edu/~kroel/www500/hypothesi...

Shardlow, M., Batista-Navarro, R., Thompson, P., Nawaz, R., McNaught, J., & Ananiadou, S. (2018). Identification of research hypotheses and new knowledge from scientific literature. BMC Medical Informatics and Decision Making, 18(1). https://doi.org/10.1186/s12911-018-0639-1

Steps in Developing a Research Proposal. Open.lib.umn.edu; University of Minnesota Libraries Publishing edition, 2015. This edition adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution. https://open.lib.umn.edu/writingforsuccess/chapter...

Vining, S. (2019, July 22). Dissertation Proposal | Genetics and Genomics. https://genetics.mcb.uconn.edu/dissertation-propos...

Writing a Research Plan. (2017, December 11). Science | AAAS. https://www.sciencemag.org/careers

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Organizing Your Social Sciences Research Paper: Writing a Research Proposal

• Purpose of Guide
• Writing a Research Proposal
• Design Flaws to Avoid
• Independent and Dependent Variables
• Narrowing a Topic Idea
• Broadening a Topic Idea
• The Research Problem/Question
• Academic Writing Style
• Choosing a Title
• Making an Outline
• Paragraph Development
• The C.A.R.S. Model
• Background Information
• Theoretical Framework
• Citation Tracking
• Evaluating Sources
• Reading Research Effectively
• Primary Sources
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• What Is Scholarly vs. Popular?
• Is it Peer-Reviewed?
• Qualitative Methods
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The goal of a research proposal is to present and justify the need to study a research problem and to present the practical ways in which the proposed study should be conducted. The design elements and procedures for conducting the research are governed by standards within the predominant discipline in which the problem resides, so guidelines for research proposals are more exacting and less formal than a general project proposal. Research proposals contain extensive literature reviews. They must provide persuasive evidence that a need exists for the proposed study. In addition to providing a rationale, a proposal describes detailed methodology for conducting the research consistent with requirements of the professional or academic field and a statement on anticipated outcomes and/or benefits derived from the study's completion.

Krathwohl, David R. How to Prepare a Dissertation Proposal: Suggestions for Students in Education and the Social and Behavioral Sciences . Syracuse, NY: Syracuse University Press, 2005.

How to Approach Writing a Research Proposal

Your professor may assign the task of writing a research proposal for the following reasons:

• Develop your skills in thinking about and designing a comprehensive research study;
• Learn how to conduct a comprehensive review of the literature to ensure a research problem has not already been answered [or you may determine the problem has been answered ineffectively] and, in so doing, become better at locating scholarship related to your topic;
• Improve your general research and writing skills;
• Practice identifying the logical steps that must be taken to accomplish one's research goals;
• Critically review, examine, and consider the use of different methods for gathering and analyzing data related to the research problem; and,
• Nurture a sense of inquisitiveness within yourself and to help see yourself as an active participant in the process of doing scholarly research.

A proposal should contain all the key elements involved in designing a completed research study, with sufficient information that allows readers to assess the validity and usefulness of your proposed study. The only elements missing from a research proposal are the findings of the study and your analysis of those results. Finally, an effective proposal is judged on the quality of your writing and, therefore, it is important that your writing is coherent, clear, and compelling.

Regardless of the research problem you are investigating and the methodology you choose, all research proposals must address the following questions:

• What do you plan to accomplish? Be clear and succinct in defining the research problem and what it is you are proposing to research.
• Why do you want to do it? In addition to detailing your research design, you also must conduct a thorough review of the literature and provide convincing evidence that it is a topic worthy of study. Be sure to answer the "So What?" question.
• How are you going to do it? Be sure that what you propose is doable. If you're having trouble formulating a research problem to propose investigating, go here .

Common Mistakes to Avoid

• Failure to be concise; being "all over the map" without a clear sense of purpose.
• Failure to cite landmark works in your literature review.
• Failure to delimit the contextual boundaries of your research [e.g., time, place, people, etc.].
• Failure to develop a coherent and persuasive argument for the proposed research.
• Failure to stay focused on the research problem; going off on unrelated tangents.
• Sloppy or imprecise writing, or poor grammar.
• Too much detail on minor issues, but not enough detail on major issues.

Procter, Margaret. The Academic Proposal .  The Lab Report. University College Writing Centre. University of Toronto; Sanford, Keith. Information for Students: Writing a Research Proposal . Baylor University; Wong, Paul T. P. How to Write a Research Proposal . International Network on Personal Meaning. Trinity Western University; Writing Academic Proposals: Conferences, Articles, and Books . The Writing Lab and The OWL. Purdue University; Writing a Research Proposal . University Library. University of Illinois at Urbana-Champaign.

Structure and Writing Style

Beginning the Proposal Process

As with writing a regular academic paper, research proposals are generally organized the same way throughout most social science disciplines. Proposals vary between ten and twenty-five pages in length. However, before you begin, read the assignment carefully and, if anything seems unclear, ask your professor whether there are any specific requirements for organizing and writing the proposal.

A good place to begin is to ask yourself a series of questions:

• What do I want to study?
• Why is the topic important?
• How is it significant within the subject areas covered in my class?
• What problems will it help solve?
• How does it build upon [and hopefully go beyond] research already conducted on the topic?
• What exactly should I plan to do, and can I get it done in the time available?

In general, a compelling research proposal should document your knowledge of the topic and demonstrate your enthusiasm for conducting the study. Approach it with the intention of leaving your readers feeling like--"Wow, that's an exciting idea and I can’t wait to see how it turns out!"

In general your proposal should include the following sections:

I.  Introduction

In the real world of higher education, a research proposal is most often written by scholars seeking grant funding for a research project or it's the first step in getting approval to write a doctoral dissertation. Even if this is just a course assignment, treat your introduction as the initial pitch of an idea or a thorough examination of the significance of a research problem. After reading the introduction, your readers should not only have an understanding of what you want to do, but they should also be able to gain a sense of your passion for the topic and be excited about the study's possible outcomes. Note that most proposals do not include an abstract [summary] before the introduction.

Think about your introduction as a narrative written in one to three paragraphs that succinctly answers the following four questions :

• What is the central research problem?
• What is the topic of study related to that problem?
• What methods should be used to analyze the research problem?
• Why is this important research, what is its significance, and why should someone reading the proposal care about the outcomes of the proposed study?

II.  Background and Significance

This section can be melded into your introduction or you can create a separate section to help with the organization and narrative flow of your proposal. This is where you explain the context of your proposal and describe in detail why it's important. Approach writing this section with the thought that you can’t assume your readers will know as much about the research problem as you do. Note that this section is not an essay going over everything you have learned about the topic; instead, you must choose what is relevant to help explain the goals for your study.

To that end, while there are no hard and fast rules, you should attempt to address some or all of the following key points:

• State the research problem and give a more detailed explanation about the purpose of the study than what you stated in the introduction. This is particularly important if the problem is complex or multifaceted .
• Present the rationale of your proposed study and clearly indicate why it is worth doing. Answer the "So What? question [i.e., why should anyone care].
• Describe the major issues or problems to be addressed by your research. Be sure to note how your proposed study builds on previous assumptions about the research problem.
• Explain how you plan to go about conducting your research. Clearly identify the key sources you intend to use and explain how they will contribute to your analysis of the topic.
• Set the boundaries of your proposed research in order to provide a clear focus. Where appropriate, state not only what you will study, but what is excluded from the study.
• If necessary, provide definitions of key concepts or terms.

III.  Literature Review

Connected to the background and significance of your study is a section of your proposal devoted to a more deliberate review and synthesis of prior studies related to the research problem under investigation . The purpose here is to place your project within the larger whole of what is currently being explored, while demonstrating to your readers that your work is original and innovative. Think about what questions other researchers have asked, what methods they have used, and what is your understanding of their findings and, where stated, their recommendations. Do not be afraid to challenge the conclusions of prior research. Assess what you believe is missing and state how previous research has failed to adequately examine the issue that your study addresses. For more information on writing literature reviews, GO HERE .

Since a literature review is information dense, it is crucial that this section is intelligently structured to enable a reader to grasp the key arguments underpinning your study in relation to that of other researchers. A good strategy is to break the literature into "conceptual categories" [themes] rather than systematically describing groups of materials one at a time. Note that conceptual categories generally reveal themselves after you have read most of the pertinent literature on your topic so adding new categories is an on-going process of discovery as you read more studies. How do you know you've covered the key conceptual categories underlying the research literature? Generally, you can have confidence that all of the significant conceptual categories have been identified if you start to see repetition in the conclusions or recommendations that are being made.

To help frame your proposal's literature review, here are the "five C’s" of writing a literature review:

• Cite , so as to keep the primary focus on the literature pertinent to your research problem.
• Compare the various arguments, theories, methodologies, and findings expressed in the literature: what do the authors agree on? Who applies similar approaches to analyzing the research problem?
• Contrast the various arguments, themes, methodologies, approaches, and controversies expressed in the literature: what are the major areas of disagreement, controversy, or debate?
• Critique the literature: Which arguments are more persuasive, and why? Which approaches, findings, methodologies seem most reliable, valid, or appropriate, and why? Pay attention to the verbs you use to describe what an author says/does [e.g., asserts, demonstrates, argues, etc.] .
• Connect the literature to your own area of research and investigation: how does your own work draw upon, depart from, synthesize, or add a new perspective to what has been said in the literature?

IV.  Research Design and Methods

This section must be well-written and logically organized because you are not actually doing the research, yet, your reader must have confidence that it is worth pursuing . The reader will never have a study outcome from which to evaluate whether your methodological choices were the correct ones. Thus, the objective here is to convince the reader that your overall research design and methods of analysis will correctly address the problem and that the methods will provide the means to effectively interpret the potential results. Your design and methods should be unmistakably tied to the specific aims of your study.

Describe the overall research design by building upon and drawing examples from your review of the literature. Consider not only methods that other researchers have used but methods of data gathering that have not been used but perhaps could be. Be specific about the methodological approaches you plan to undertake to obtain information, the techniques you would use to analyze the data, and the tests of external validity to which you commit yourself [i.e., the trustworthiness by which you can generalize from your study to other people, places, events, and/or periods of time].

When describing the methods you will use, be sure to cover the following:

• Specify the research operations you will undertake and the way you will interpret the results of these operations in relation to the research problem. Don't just describe what you intend to achieve from applying the methods you choose, but state how you will spend your time while applying these methods [e.g., coding text from interviews to find statements about the need to change school curriculum; running a regression to determine if there is a relationship between campaign advertising on social media sites and election outcomes in Europe ].
• Keep in mind that a methodology is not just a list of tasks; it is an argument as to why these tasks add up to the best way to investigate the research problem. This is an important point because the mere listing of tasks to be performed does not demonstrate that, collectively, they effectively address the research problem. Be sure you explain this.
• Anticipate and acknowledge any potential barriers and pitfalls in carrying out your research design and explain how you plan to address them. No method is perfect so you need to describe where you believe challenges may exist in obtaining data or accessing information. It's always better to acknowledge this than to have it brought up by your reader.

Develop a Research Proposal: Writing the Proposal . Office of Library Information Services. Baltimore County Public Schools; Heath, M. Teresa Pereira and Caroline Tynan. “Crafting a Research Proposal.” The Marketing Review 10 (Summer 2010): 147-168; Jones, Mark. “Writing a Research Proposal.” In MasterClass in Geography Education: Transforming Teaching and Learning . Graham Butt, editor. (New York: Bloomsbury Academic, 2015), pp. 113-127; Juni, Muhamad Hanafiah. “Writing a Research Proposal.” International Journal of Public Health and Clinical Sciences 1 (September/October 2014): 229-240; Krathwohl, David R. How to Prepare a Dissertation Proposal: Suggestions for Students in Education and the Social and Behavioral Sciences . Syracuse, NY: Syracuse University Press, 2005; Procter, Margaret. The Academic Proposal . The Lab Report. University College Writing Centre. University of Toronto; Punch, Keith and Wayne McGowan. "Developing and Writing a Research Proposal." In From Postgraduate to Social Scientist: A Guide to Key Skills . Nigel Gilbert, ed. (Thousand Oaks, CA: Sage, 2006), 59-81; Wong, Paul T. P. How to Write a Research Proposal . International Network on Personal Meaning. Trinity Western University; Writing Academic Proposals: Conferences, Articles, and Books . The Writing Lab and The OWL. Purdue University; Writing a Research Proposal . University Library. University of Illinois at Urbana-Champaign.

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• What Is the Research Process? | Steps & Explanation

What Is the Research Process? | Steps & Explanation

Published on June 5, 2024 by Alexandra Rongione, MA .

Tackling your thesis or dissertation can be daunting. However, there are several steps you can follow to make the process less daunting and more systematic.

The research process usually starts with choosing a general topic you want to concentrate on. After reading up on the topic, you can identify a research problem that hasn’t been addressed yet by other researchers.

The research problem can be used to formulate research questions, which in turn inform the research design. Once you have these elements, you can write up a proposal outlining your ideas and plans.

The steps of the research process are detailed below to help guide you through developing your ideas into a feasible research project.

Table of contents

Step 1: choose a topic, step 2: identify a problem, step 3: develop research questions, step 4: create a research design, step 5: write a research proposal, frequently asked questions about the research process.

Deciding on your research topic is the first step, and you can choose something broad initially. Consider the general field that interests you. This might be something you’ve studied before in classes or something you already decided on by the time you applied to your program or wrote your statement of purpose.

While you may have some background knowledge of your topic already, preparing for your research project requires reading up on the topic in more depth to build a solid foundation of knowledge and begin narrowing your focus.

A literature review can be a starting point for useful sources. Take notes of what you read and any potential problems, gaps, questions, or debates. In this way, you can identify a specific niche for your research to occupy.

When deciding on the scope of your work, be sure to be pragmatic. Your program requirements, time constraints, and access to sources and data all pose limitations on the extent of the research you can undertake. Be sure to communicate with your advisor regarding your topic selection.

Useful research is specific and purposeful. Defining your research problem is key to ensuring that your research addresses a given need.

Your research problem can relate to something practical, such as an organizational issue, a challenge impacting a particular group of people, or a practice that isn’t producing the desired results.

You can also research a theoretical problem, such as a conflict between models or theories, a point of debate, or a phenomenon or relationship that has received little attention thus far.

To situate the problem and determine the specific objectives of your research, write a problem statement. This statement lays out who the problem impacts, why further research is necessary, and how your work will help to solve the issue.

Once you’ve singled out the research problem you want to address, you can move on to formulating your research question(s) . Effective research questions aim to evaluate, explain, describe, or compare aspects of the research problem.

Research questions should be precise, focused, and answerable using qualitative and/or quantitative methods. The question should be complex enough that it requires careful research and analysis to find the answer. As such, “yes/no” questions are not suitable research questions.

Certain types of research may also require the development of a conceptual framework and hypotheses at this stage.

Your research design lays out how you will answer your research questions. The research design determines the type of data you’ll use, your methods for collecting and analyzing it, and the location and timeline.

There are numerous approaches you can take to your research project, and the one you choose will depend on your objectives. For example, do you want to solve a specific issue, describe an overarching phenomenon or trend, or identify the causes and effects of the problem?

The type of research you are conducting will influence whether you use qualitative or quantitative methods and primary or secondary sources .

Once you have completed the first four steps, you can tackle writing your research proposal. In this text, you will present the context, relevance, purpose, and plan of your research project.

Beyond providing an overview of the background and detailing the problem statement and research questions, your research proposal should include a literature review showcasing how your work relates to and expands upon existing research on the topic.

Another section of the proposal should be dedicated to the research design, including your approach and the steps you will take.

Before you can conduct a research project, you must first decide what topic you want to focus on. In the first step of the research process , identify a topic that interests you. The topic can be broad at this stage and will be narrowed down later.

Do some background reading on the topic to identify potential avenues for further research, such as gaps and points of debate, and to lay a more solid foundation of knowledge. You will narrow the topic to a specific focal point in step 2 of the research process.

The research process comprises five steps.

• Choosing a topic
• Identifying a problem
• Formulating research questions
• Creating a research design
• Writing a research proposal

Once you’ve written your proposal, you may need your advisor’s approval of your plan before you can dive into the research process.

The research design is the backbone of your research project. It includes research objectives, the type of sources you will consult (i.e., primary vs secondary ), data collection methods, and data analysis techniques.

A thorough and well-executed research design can facilitate your research and act as a guide throughout both the research process and the thesis or dissertation writing process.

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• How to Write a Literature Review | Guide, Examples, & Templates

How to Write a Literature Review | Guide, Examples, & Templates

Published on January 2, 2023 by Shona McCombes . Revised on September 11, 2023.

What is a literature review? A literature review is a survey of scholarly sources on a specific topic. It provides an overview of current knowledge, allowing you to identify relevant theories, methods, and gaps in the existing research that you can later apply to your paper, thesis, or dissertation topic .

There are five key steps to writing a literature review:

• Search for relevant literature
• Evaluate sources
• Identify themes, debates, and gaps
• Outline the structure
• Write your literature review

A good literature review doesn’t just summarize sources—it analyzes, synthesizes , and critically evaluates to give a clear picture of the state of knowledge on the subject.

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Table of contents

What is the purpose of a literature review, examples of literature reviews, step 1 – search for relevant literature, step 2 – evaluate and select sources, step 3 – identify themes, debates, and gaps, step 4 – outline your literature review’s structure, step 5 – write your literature review, free lecture slides, other interesting articles, frequently asked questions, introduction.

• Quick Run-through
• Step 1 & 2

When you write a thesis , dissertation , or research paper , you will likely have to conduct a literature review to situate your research within existing knowledge. The literature review gives you a chance to:

• Demonstrate your familiarity with the topic and its scholarly context
• Develop a theoretical framework and methodology for your research
• Position your work in relation to other researchers and theorists
• Show how your research addresses a gap or contributes to a debate
• Evaluate the current state of research and demonstrate your knowledge of the scholarly debates around your topic.

Writing literature reviews is a particularly important skill if you want to apply for graduate school or pursue a career in research. We’ve written a step-by-step guide that you can follow below.

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Writing literature reviews can be quite challenging! A good starting point could be to look at some examples, depending on what kind of literature review you’d like to write.

• Example literature review #1: “Why Do People Migrate? A Review of the Theoretical Literature” ( Theoretical literature review about the development of economic migration theory from the 1950s to today.)
• Example literature review #2: “Literature review as a research methodology: An overview and guidelines” ( Methodological literature review about interdisciplinary knowledge acquisition and production.)
• Example literature review #3: “The Use of Technology in English Language Learning: A Literature Review” ( Thematic literature review about the effects of technology on language acquisition.)
• Example literature review #4: “Learners’ Listening Comprehension Difficulties in English Language Learning: A Literature Review” ( Chronological literature review about how the concept of listening skills has changed over time.)

You can also check out our templates with literature review examples and sample outlines at the links below.

Download Word doc Download Google doc

Before you begin searching for literature, you need a clearly defined topic .

If you are writing the literature review section of a dissertation or research paper, you will search for literature related to your research problem and questions .

Make a list of keywords

Start by creating a list of keywords related to your research question. Include each of the key concepts or variables you’re interested in, and list any synonyms and related terms. You can add to this list as you discover new keywords in the process of your literature search.

• Social media, Facebook, Instagram, Twitter, Snapchat, TikTok
• Body image, self-perception, self-esteem, mental health
• Generation Z, teenagers, adolescents, youth

Search for relevant sources

Use your keywords to begin searching for sources. Some useful databases to search for journals and articles include:

• Your university’s library catalogue
• Google Scholar
• Project Muse (humanities and social sciences)
• Medline (life sciences and biomedicine)
• EconLit (economics)
• Inspec (physics, engineering and computer science)

You can also use boolean operators to help narrow down your search.

Make sure to read the abstract to find out whether an article is relevant to your question. When you find a useful book or article, you can check the bibliography to find other relevant sources.

You likely won’t be able to read absolutely everything that has been written on your topic, so it will be necessary to evaluate which sources are most relevant to your research question.

For each publication, ask yourself:

• What question or problem is the author addressing?
• What are the key concepts and how are they defined?
• What are the key theories, models, and methods?
• Does the research use established frameworks or take an innovative approach?
• What are the results and conclusions of the study?
• How does the publication relate to other literature in the field? Does it confirm, add to, or challenge established knowledge?
• What are the strengths and weaknesses of the research?

Make sure the sources you use are credible , and make sure you read any landmark studies and major theories in your field of research.

You can use our template to summarize and evaluate sources you’re thinking about using. Click on either button below to download.

Take notes and cite your sources

As you read, you should also begin the writing process. Take notes that you can later incorporate into the text of your literature review.

It is important to keep track of your sources with citations to avoid plagiarism . It can be helpful to make an annotated bibliography , where you compile full citation information and write a paragraph of summary and analysis for each source. This helps you remember what you read and saves time later in the process.

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To begin organizing your literature review’s argument and structure, be sure you understand the connections and relationships between the sources you’ve read. Based on your reading and notes, you can look for:

• Trends and patterns (in theory, method or results): do certain approaches become more or less popular over time?
• Themes: what questions or concepts recur across the literature?
• Debates, conflicts and contradictions: where do sources disagree?
• Pivotal publications: are there any influential theories or studies that changed the direction of the field?
• Gaps: what is missing from the literature? Are there weaknesses that need to be addressed?

This step will help you work out the structure of your literature review and (if applicable) show how your own research will contribute to existing knowledge.

• Most research has focused on young women.
• There is an increasing interest in the visual aspects of social media.
• But there is still a lack of robust research on highly visual platforms like Instagram and Snapchat—this is a gap that you could address in your own research.

There are various approaches to organizing the body of a literature review. Depending on the length of your literature review, you can combine several of these strategies (for example, your overall structure might be thematic, but each theme is discussed chronologically).

Chronological

The simplest approach is to trace the development of the topic over time. However, if you choose this strategy, be careful to avoid simply listing and summarizing sources in order.

Try to analyze patterns, turning points and key debates that have shaped the direction of the field. Give your interpretation of how and why certain developments occurred.

If you have found some recurring central themes, you can organize your literature review into subsections that address different aspects of the topic.

For example, if you are reviewing literature about inequalities in migrant health outcomes, key themes might include healthcare policy, language barriers, cultural attitudes, legal status, and economic access.

Methodological

If you draw your sources from different disciplines or fields that use a variety of research methods , you might want to compare the results and conclusions that emerge from different approaches. For example:

• Look at what results have emerged in qualitative versus quantitative research
• Discuss how the topic has been approached by empirical versus theoretical scholarship
• Divide the literature into sociological, historical, and cultural sources

Theoretical

A literature review is often the foundation for a theoretical framework . You can use it to discuss various theories, models, and definitions of key concepts.

You might argue for the relevance of a specific theoretical approach, or combine various theoretical concepts to create a framework for your research.

Like any other academic text , your literature review should have an introduction , a main body, and a conclusion . What you include in each depends on the objective of your literature review.

The introduction should clearly establish the focus and purpose of the literature review.

Depending on the length of your literature review, you might want to divide the body into subsections. You can use a subheading for each theme, time period, or methodological approach.

As you write, you can follow these tips:

• Summarize and synthesize: give an overview of the main points of each source and combine them into a coherent whole
• Analyze and interpret: don’t just paraphrase other researchers — add your own interpretations where possible, discussing the significance of findings in relation to the literature as a whole
• Critically evaluate: mention the strengths and weaknesses of your sources
• Write in well-structured paragraphs: use transition words and topic sentences to draw connections, comparisons and contrasts

In the conclusion, you should summarize the key findings you have taken from the literature and emphasize their significance.

When you’ve finished writing and revising your literature review, don’t forget to proofread thoroughly before submitting. Not a language expert? Check out Scribbr’s professional proofreading services !

This article has been adapted into lecture slides that you can use to teach your students about writing a literature review.

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If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

• Sampling methods
• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

A literature review is a survey of scholarly sources (such as books, journal articles, and theses) related to a specific topic or research question .

It is often written as part of a thesis, dissertation , or research paper , in order to situate your work in relation to existing knowledge.

There are several reasons to conduct a literature review at the beginning of a research project:

• To familiarize yourself with the current state of knowledge on your topic
• To ensure that you’re not just repeating what others have already done
• To identify gaps in knowledge and unresolved problems that your research can address
• To develop your theoretical framework and methodology
• To provide an overview of the key findings and debates on the topic

Writing the literature review shows your reader how your work relates to existing research and what new insights it will contribute.

The literature review usually comes near the beginning of your thesis or dissertation . After the introduction , it grounds your research in a scholarly field and leads directly to your theoretical framework or methodology .

A literature review is a survey of credible sources on a topic, often used in dissertations , theses, and research papers . Literature reviews give an overview of knowledge on a subject, helping you identify relevant theories and methods, as well as gaps in existing research. Literature reviews are set up similarly to other  academic texts , with an introduction , a main body, and a conclusion .

An  annotated bibliography is a list of  source references that has a short description (called an annotation ) for each of the sources. It is often assigned as part of the research process for a  paper .  

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What is a social media marketing strategy?

A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress.

Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. These goals should align with your business’s larger digital marketing strategy.

Finally, a good social media plan should define the roles and responsibilities within your team and outline your reporting cadence.

Create. Schedule. Publish. Engage. Measure. Win.

Creating your own social media marketing strategy (video guide)

No time to read the whole article? Let Amanda, Hootsuite’s own Senior Manager of Social Media Marketing, guide you through our free social media marketing strategy template in less than 10 minutes:

How to create a social media marketing strategy in 9 steps

Step 1. choose goals that align to business objectives, set s.m.a.r.t. goals.

The first step to creating a winning social media strategy is to establish clear objectives and goals. Without goals, you have no way to measure success and return on investment (ROI) .

Each of your social media marketing goals should be SMART : s pecific, m easurable, a ttainable, r elevant and t ime-bound.

Psst: Need help getting started? We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits .

Oh, and if you need examples of smart social media goals , we’ve got you covered there too.

Once you’ve decided on your goals, track them in a social media strategy doc — grab our free template if you don’t have one already.

Track meaningful metrics

Vanity metrics like number of followers and likes are easy to track, but it’s hard to prove their real value. Instead, focus on things like engagement, click-through, and conversion rates.

For inspiration, take a look at these 19 essential social media metrics .

You may want to track different goals for different social media networks, or even different uses for each network.

For example, if you use LinkedIn to drive traffic to your website, you would measure click-throughs. If Instagram is for brand awareness, you might track the number of Instagram Story views. And if you advertise on Facebook, cost-per-click (CPC) is a common success metric.

Social media goals should align with your overall marketing objectives. This makes it easier to show the value of your work and secure buy-in from your boss.

Start developing a successful social media marketing plan by writing down at least three goals for social media.

“ It’s easy to get overwhelmed by deciding what to post and which metrics to track, but you need to focus on what you want to get out of social media to begin with,” says Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. “Don’t just start posting and tracking everything: match your goals to your business, and your metrics to your goals.”

Step 2. Learn everything you can about your audience

Get to know your fans, followers, and customers as real people with real wants and needs, and you will know how to target and engage them on social media.

When it comes to your ideal customer, you should know things like:

• Average income
• Typical job title or industry

Here’s a simple guide and template for creating audience/buyer personas .

Don’t forget to document this information in your strategy doc!

Social media analytics can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. These insights allow you to refine your strategy and better target your audience.

Jugnoo, an Uber-like service for auto-rickshaws in India, used Facebook Analytics to learn that 90% of their users who referred other customers were between 18- and 34-years-old, and 65% of that group was using Android. They used that information to target their ads, resulting in a 40% lower cost per referral.

Check out our guide to using social media analytics and the tools you need to track them .

Step 3. Get to know your competition

Odds are your competitors are already using social media, and that means you can learn from what they’re doing.

Conduct a competitive analysis

A competitive analysis allows you to understand who the competition is and what they’re doing well (and not so well). You’ll get a good sense of what’s expected in your industry, which will help you set social media targets of your own.

It will also help you spot opportunities and weaknesses you can document in your social strategy doc.

Maybe one of your competitors is dominant on Facebook, for example, but has put little effort into X (Twitter) or Instagram. You might want to focus on the social media platforms where your audience is underserved, rather than trying to win fans away from a dominant player.

Use social media listening

Social listening is another way to keep an eye on your competitors.

Do searches of the competition’s company name, account handles, and other relevant keywords on social media. Find out what they’re sharing and what other people are saying about them. If they’re using influencer marketing, how much engagement do those campaigns earn them?

Pro tip : Use Hootsuite Streams to monitor relevant keywords, hashtags and accounts in real-time.

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As you track, you may notice shifts in how your competitors and industry leaders are using social media. You may come across new, exciting trends. You might even spot specific social content or a campaign that really hits the mark—or totally bombs.

Use this kind of intel to optimize and inform your own social media marketing strategy.

Just don’t go overboard on the spy tactics, Amanda advises. “ Make sure you aren’t ALWAYS comparing yourself to the competition — it can be a distraction. I’d say checking in on a monthly basis is healthy. Otherwise, focus on your own strategy and results.”

Step 4. Do a social media audit

If you’re already using social media, take stock of your efforts so far. Ask yourself the following questions:

• What’s working, and what’s not?
• Who is engaging with you?
• What are your most valuable partnerships?
• Which networks does your target audience use?
• How does your social media presence compare to the competition?

Once you collect that information, you’ll be ready to start thinking about ways to improve.

We’ve created an easy-to-follow social media audit guide and template to walk you through each step of this process.

Your audit should give you a clear picture of what purpose each of your social accounts serves. If the purpose of an account isn’t clear, think about whether it’s worth keeping.

To help you decide, ask yourself the following questions:

• Is my audience here?
• If so, how are they using this platform?
• Can I use this account to help achieve my goals?

Asking these tough questions will keep your social media strategy focused.

Look for impostor accounts

During the audit, you may discover fake accounts using your business name or the names of your products.

These imposters can be harmful to your brand—never mind that they’re capturing followers that should be yours.

You may want to get your accounts verified too to ensure your fans know they are dealing with the real you.

Here’s how to get verified on:

• X (Twitter)

Step 5. Set up accounts and improve profiles

Decide which networks to use.

As you decide which social networks to use, you will also need to define your strategy for each.

Benefit Cosmetics’ social media manager, Angela Purcaro, told eMarketer : “For our makeup tutorials … we’re all about Snapchat and Instagram Stories. [X], on the other hand, is designated for customer service.”

Hootsuite’s own social team even designates different purposes for formats within networks. On Instagram, for example, they use the feed to post high-quality educational infographics and product announcements and Stories to cover live events or quick social media updates.

View this post on Instagram A post shared by Hootsuite 🦉 (@hootsuite)

Pro tip : Write out a mission statement for each network. A one-sentence declaration to keep you focused on a specific goal.

Example: “We will use X for customer support to keep email and call volumes down.”

Or: “We will use LinkedIn for promoting and sharing our company culture to help with recruitment and employee advocacy.”

One more: “We will use Instagram to highlight new products and repost quality content from influencers.”

If you can’t create a solid mission statement for a particular social media channel, you may want to ask yourself if it’s worth it.

Note : While larger businesses can and do tackle every platform, small businesses may not be able to — and that’s ok! Prioritize social platforms that will have the most impact on your business and make sure your marketing team has the resources to handle content for those networks. If you need help focusing your efforts, check out our 18-minute social media plan .

Set up your profiles

Once you’ve decided which networks to focus on, it’s time to create your profiles. Or improve existing ones so they align with your strategy.

• Make sure you fill out all profile fields
• Include keywords people would use to search for your business
• Use consistent branding (logos, images, etc.) across networks so your profiles are easily recognizable

Pro tip : Use high-quality images that follow the recommended dimensions for each network. Check out our always-up-to-date social media image size cheat sheet for quick reference.

We’ve also got step-by-step guides for each network to walk you through the process:

• Create a Facebook business page
• Create an Instagram business account
• Create a TikTok account
• Create a X (Twitter) business account
• Create a Snapchat account
• Create a LinkedIn Company Page
• Create a Pinterest business account
• Create a YouTube channel

Don’t let this list overwhelm you. Remember, it’s better to use fewer channels well than to stretch yourself thin trying to maintain a presence on every network.

Optimize your profiles (and content) for search

Never heard of social SEO ? It’s time to learn.

44% of Gen Z consumers use social platforms to research their purchase decisions, which means it’s extra critical that your channels are optimized for social search.

That means making sure your profile names are clear and descriptive, you’re including relevant hashtags and keywords in your bio and on every post, and you’re using features like alt text and captions to include your target keywords as naturally as possible.

Step 6. Find inspiration

While it’s important that your brand be unique, you can still draw inspiration from other businesses that are great on social.

“ I consider it my job to stay active on social: to know what’s trending, which campaigns are winning, what’s new with the platforms, who’s going above and beyond,” says Amanda. “This might be the most fun step for you, or the hardest one, but it’s just as crucial as the rest of them.”

Social media success stories

You can usually find these on the business section of the social network’s website. ( Here’s Facebook’s , for example.)

Case studies can offer valuable insights that you can apply to your own social media plan.

Award-winning accounts and campaigns

You could also check out the winners of The Facebook Awards or The Shorty Awards for examples of brands that are at the top of their social media game.

For learning and a laugh, check out Fridge-Worthy, Hootsuite’s bi-weekly awards show highlighting brands doing smart and clever things on social media.

Your favorite brands on social media

Who do you enjoy following on social media? What do they do that compels people to engage and share their content?

National Geographic, for example, is one of the best on Instagram, combining stunning visuals with compelling captions.

View this post on Instagram A post shared by National Geographic (@natgeo)

Then there’s Shopify. The ecommerce brand uses Facebook to sell themselves by showcasing customer stories and case studies.

And Lush Cosmetics is a great example of superior customer service on X. They use their 280 characters to answer questions and solve problems in an extremely charming and on-brand way.

Source: lushcosmetics on X

Notice that each of these accounts has a consistent voice, tone, and style. That’s key to letting people know what to expect from your feed. That is, why should they follow you? What’s in it for them?

Consistency also helps keep your content on-brand even if you have multiple people on your social media team.

For more on this, read our guide on establishing a compelling brand voice on social media .

Ask your followers

Consumers can also offer social media inspiration.

What are your target customers talking about online? What can you learn about their wants and needs?

If you have existing social channels, you could also ask your followers what they want from you. Just make sure that you follow through and deliver what they ask for.

Step 7. Create a social media content calendar

Sharing great content is essential, of course, but it’s equally important to have a plan in place for when you’ll share content to get the maximum impact.

Your social media content calendar also needs to account for the time you spend interacting with the audience (although you need to allow for some spontaneous engagement as well).

Set your posting schedule

Your social media content calendar lists the dates and times at which you will publish types of content on each channel. It’s the perfect place to plan all of your social media activities—from images, link sharing, and re-shares of user-generated content to blog posts and videos. It includes both your day-to-day posting and content for social media campaigns.

Your calendar also ensures your posts are spaced out appropriately and published at the best times to post .

Pro tip: You can plan your whole content calendar and get recommended best times to post on every network based on your past engagement rate, impressions, or link click data in Hootsuite.

Hootsuite’s Best Time to Publish feature

Determine the right content mix

Make sure your content strategy and calendar reflect the mission statement you’ve assigned to each social profile, so that everything you post is working to support your business goals.

(We know, it’s tempting to jump on every meme, but there should always be a strategy behind your social media marketing efforts!)

You might decide that:

• 50% of content will drive traffic back to your website
• 25% of content will be curated from other sources
• 20% of content will support lead-generation goals (newsletter sign-ups, ebook downloads, etc.)
• 5% of content will be about your company culture

Placing these different post types in your content calendar will ensure you maintain the right mix.

If you’re starting from scratch and you’re not sure what types of content to post, try the 80-20 rule :

• 80% of your posts should inform, educate, or entertain your audience
• 20% can directly promote your brand.

You could also try the social media content marketing rule of thirds :

• One-third of your content promotes your business, converts readers, and generates profit.
• One-third of your content shares ideas and stories from thought leaders in your industry or like-minded businesses.
• One-third of your content is personal interactions with your audience

Whatever you decide on, be sure to document it in your strategy doc.

Don’t post too much or too little

If you’re starting a social media marketing strategy from scratch, you may not have figured out how often to post to each network for maximum engagement yet.

Post too frequently and you risk annoying your audience. But, if you post too little, you risk looking like you’re not worth following.

Start with these posting frequency recommendations:

• Instagram (feed): 3-7 times per week
• TikTok: 3-5 times per week
• Facebook: 1-2 times per day
• X (Twitter): 1-5 times per day
• LinkedIn: 1-5 times per day

Pro tip : Once you have your social media content calendar planned out, use a scheduling tool to prepare messages in advance rather than updating constantly throughout the day.

We might be biased, but we think Hootsuite is the best social media management tool. You can schedule social media posts to every network and the intuitive calendar view gives you a full picture of all your social activity each week.

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Step 8. Create compelling content

Remember those mission statements you created for each channel in Step 5? Well, it’s time to go a bit deeper, a.k.a. provide some examples of the type of content you’ll post to fulfill your mission on each network.

If you’re not sure what to post, here’s a long list of social media content ideas to get you started. Or (to make it even easier) you can use an AI tool like OwlyWriter to generate on-brand content in a flash.

The idea here is to:

• Keep your content aligned with the purpose of each network;
• Show other stakeholders (if applicable) what kind of content they can expect to see on each network.

This last point especially will help you avoid any tension when your colleagues want to know why you haven’t posted their case study/whitepaper/blog post to TikTok yet. It’s not in the strategy, Linda!

Ideally, you will generate content types that are both suited to the network and the purpose you’ve set out for that network.

For example, you wouldn’t want to waste time posting brand awareness tweets if you’ve designated X/Twitter for primarily customer support. And you wouldn’t want to post super polished corporate video ads to TikTok, as users expect to see short, unpolished videos on that platform.

It might take some testing over time to figure out which type of content works best on which type of network, so prepare to update this section frequently.

We won’t lie: content creation isn’t as easy as everyone not on the social team seems to think. But if you’re struggling, Amanda suggests going back to basics.

The first question to ask is: is there cohesion between your content types? Is your content providing value? Do you have a good mix of entertaining, or educational content? What does it offer that makes a person stop and spend time? Creating a few different content pillars or categories that encompass different aspects of storytelling for your brand, and what you can offer your audience is a good start.

This brings us to Step 9.

Step 9. Track performance and make adjustments

Your social media marketing strategy is a hugely important document for your business, and you can’t assume you’ll get it exactly right on the first try.

As you start to implement your plan and track your results, you may find that some strategies don’t work as well as you’d anticipated, while others are working even better than expected.

That’s why it’s important to document your progress along the way.

Look at performance metrics

In addition to the analytics within each social network (see Step 2), you can use UTM parameters to track social visitors as they move through your website, so you can see exactly which social posts drive the most traffic to your website.

Benchmark your results

You’ve got your numbers, but how do they stack up to the competition in your industry? Industry benchmarks are a great way to evaluate your performance against other businesses in your category.

If you’ve got Hootsuite Analytics , you can use our built-in social media benchmarking tool to compare the performance of your social accounts against the average of brands in your industry with just a couple of clicks.

You can set up custom timeframes, switch between networks — Instagram, Facebook, X (Twitter), LinkedIn, and TikTok — and look up benchmarks for metrics like followers, audience growth rate, engagement rate, clicks, shares, and much more.

You’ll also find resources to improve your performance  right in the summary section:

Re-evaluate, test, and do it all again

Once this data starts coming in, use it to re-evaluate your strategy regularly. You can also use this information to test different posts, social marketing campaigns, and strategies against one another. Constant testing allows you to understand what works and what doesn’t, so you can refine your social media marketing strategy in real time.

You’ll want to check the performance of all your channels at least once a week and get to know the basics of social media reporting so you can track your growth over time.

Pro tip: If you use Hootsuite, you can review the performance of all your posts on every network in one place. Once you get the hang of checking your analytics, you may even want to customize different reports to show specific metrics over a variety of different time periods.

Surveys can also be a great way to find out how well your social media strategy is working. Ask your followers, email list, and website visitors whether you’re meeting their needs and expectations, and what they’d like to see more of. Then make sure to deliver on what they tell you.

Finalizing your social media strategy

Spoiler alert: nothing is final.

Social media moves fast. New networks emerge, others go through demographic shifts.

Your business will go through periods of change as well.

All of this means that your social media marketing strategy should be a living document that you review and adjust as needed. Refer to it often to stay on track, but don’t be afraid to make changes so that it better reflects new goals, tools, or plans.

When you update your social strategy, make sure to watch our 5-step video on how to updating your social media strategy for 2024:

Social media strategy template

Ready to start documenting? Grab your free social media strategy template below!

What’s next? When you’re ready to put your plan into action, we’re here to help…

Save time managing your social media marketing strategy with Hootsuite. From a single dashboard you can easily:

• Plan, create, and schedule posts to every network
• Track relevant keywords, topics, and accounts
• Stay on top of engagement with a universal inbox
• Get easy-to-understand performance reports and improve your strategy as needed

Try Hootsuite for Free

With files from Shannon Tien .

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Christina Newberry is an award-winning writer and editor whose greatest passions include food, travel, urban gardening, and the Oxford comma—not necessarily in that order.

Amanda Wood is a senior social marketing professional who combines analytical and creative thinking to build brands.

As head of social at Hootsuite, Amanda oversees the global social strategy encompassing organic and paid social on Instagram, Facebook, Twitter, TikTok, and LinkedIn, a social engagement and listening strategy, and an employee advocacy program.

As the leader of a high-performing social team, she has extensive experience collaborating with creatives to bring campaigns to life on social and drive business results.

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How to Write a Winning Event Proposal | Step-by-Step Guide

Introduction

In the competitive world of event planning, securing new clients often hinges on the quality of your proposal. A well-crafted proposal not only showcases your expertise and creativity but also demonstrates your understanding of the client's vision and needs. It serves as your first impression and a crucial factor in winning the job.

The purpose of this article is to guide you through the process of preparing and extending a compelling event proposal that stands out from the competition. We will provide a step-by-step framework to help you effectively communicate your ideas, present your services, and highlight the value you bring to the table. By following these guidelines, you can increase your chances of impressing potential clients and securing more event planning opportunities.

Whether you're a seasoned event planner or just starting out, this comprehensive guide will equip you with the knowledge and tools needed to create a winning proposal that resonates with clients and meets their expectations. Let's dive in and explore the essential components of a successful event proposal.

Understanding the Client's Needs

The foundation of a successful event proposal lies in understanding the client's needs and vision for the event. Before you start drafting your proposal, it is essential to gather as much information as possible about the client and their expectations. Here are some steps to help you achieve this:

Initial Research

Start by conducting thorough research on the client’s business, industry, and event history. Understanding their brand, mission, and previous events will provide valuable insights into their preferences and expectations. Look for the following information:

• Company Background: Learn about the client's history, values, and key products or services.
• Target Audience: Identify the primary audience for the event, including demographics, interests, and needs.
• Previous Events: Review past events organized by the client to understand their style, scale, and typical outcomes.

Client Communication

Effective communication with the client is crucial to grasp their specific needs and objectives. Schedule a meeting or call to discuss the event in detail. During this conversation, ask open-ended questions to gather information and clarify any ambiguities. Key areas to cover include:

• Event Goals and Objectives: What are the primary goals of the event? Is it to launch a new product, celebrate a milestone, foster team building, or something else?
• Event Theme and Vision: What is the client’s vision for the event? Are there any specific themes, colors, or styles they have in mind?
• Budget Constraints: What is the client’s budget for the event? Understanding their financial limitations will help you propose realistic and feasible solutions.
• Key Stakeholders: Who are the decision-makers and key stakeholders involved in the event planning process?
• Preferred Venues and Dates: Are there any specific venues or dates the client prefers or wants to avoid?

Aligning Expectations

Once you have gathered all the necessary information, summarize your understanding of the client's needs and confirm these details with them. This step ensures that both you and the client are on the same page and helps avoid any misunderstandings later in the planning process. Provide a brief outline of your proposed approach to demonstrate your alignment with their vision.

By thoroughly understanding the client's needs and expectations, you can tailor your proposal to address their specific requirements, making it more relevant and compelling. This client-centric approach is the first step towards creating a proposal that stands out and wins the job.

Structuring Your Event Proposal

A well-structured event proposal not only looks professional but also makes it easy for the client to understand your ideas and services. Here’s how to organize your proposal to ensure clarity and impact:

Your cover page is the first thing the client will see, so make it visually appealing and informative. Include:

• Event Name: The name of the proposed event.
• Your Company’s Name and Logo: To reinforce your brand.
• Proposal Date: The date you are submitting the proposal.
• Client’s Name and Logo (if applicable): Personalize the proposal by including the client's details.

Table of Contents

A table of contents helps the client navigate through your proposal with ease. List all the sections and sub-sections along with their page numbers for quick reference.

Executive Summary

The executive summary is a brief overview of your proposal. It should highlight the key points and benefits of your proposal, enticing the client to read further. Include:

• Event Overview: A short description of the event and its objectives.
• Your Approach: How you plan to meet the client's needs and ensure the event's success.
• Key Benefits: The unique advantages and value you bring to the table.

Detailed Proposal Content

Introduction and background.

• Your Company Overview: Provide a brief overview of your company, its history, mission, and expertise in event planning. Highlight any relevant experience or accolades that add credibility.
• Understanding the Client’s Vision: Show that you have a clear understanding of the client's goals and the significance of the event. Mention any specific details the client has shared with you.

Event Concept and Objectives

• Event Concept: Describe the proposed event concept and how it aligns with the client’s objectives. Use descriptive language and visuals if possible.
• Goals and Objectives: Clearly outline the goals and expected outcomes of the event, such as brand awareness, product launch, employee engagement, etc.

Event Details

• Event Plan: Provide a detailed plan including the date, time, and location of the event. Mention why the chosen venue and timing are ideal.
• Agenda: Outline the event schedule with specific activities and timings. Include any special sessions, keynote speakers, or entertainment planned.
• Theme and Design: Describe the event theme, design elements, and how they enhance the event experience. Use mood boards or sample designs if available.

Services Offered

• Logistics Management: Detail your approach to managing logistics such as venue setup, equipment, and transportation.
• Catering and Hospitality: Explain your catering services, menu options, and hospitality arrangements.
• Entertainment and Activities: Describe the entertainment options and activities you plan to include.
• Technology and AV Support: Highlight the technology and audiovisual support you will provide, such as sound systems, lighting, and presentation equipment.

Budget and Pricing

• Detailed Budget: Provide a comprehensive budget breakdown, including all costs and fees. Make it clear and transparent.
• Value Proposition: Explain the value and benefits of your services relative to the costs. Highlight any cost-saving measures or added value you offer.

Team and Responsibilities

• Team Introduction: Introduce the key team members who will be involved in planning and executing the event. Include their roles and relevant experience.
• Roles and Responsibilities: Outline the specific roles and responsibilities of each team member to show your organized approach.

Timeline and Milestones

• Project Timeline: Provide a timeline of key milestones and deadlines leading up to the event. Include preparation, execution, and post-event follow-up.
• Milestone Deliverables: Specify the deliverables at each milestone to ensure transparency and accountability.

Risk Management

• Risk Assessment: Identify potential risks and challenges associated with the event. Mention how you plan to monitor and manage these risks.
• Contingency Plans: Outline your contingency plans to mitigate these risks. Show that you are prepared for unexpected situations.

Client Testimonials and Case Studies

• Testimonials: Include testimonials from past clients to build credibility and trust.
• Case Studies: Provide case studies of similar events you have successfully planned. Highlight the challenges faced and how you overcame them.

By structuring your event proposal in this way, you present a professional, thorough, and persuasive document that clearly communicates your capabilities and understanding of the client's needs. This approach significantly increases your chances of winning the job.

Proposal Presentation

A polished and professional presentation of your proposal can make a significant impact. Here are some tips to ensure your proposal is visually appealing and effectively communicates your ideas:

Design and Formatting

First impressions matter, so your proposal should look as good as it reads. Pay attention to the following aspects:

• Consistent Branding: Use your company’s colors, fonts, and logo throughout the proposal to maintain brand consistency.
• Professional Layout: Use a clean, professional layout with clear headings, bullet points, and plenty of white space to make the document easy to read.
• Visual Elements: Incorporate visuals such as images, charts, infographics, and mood boards to enhance the presentation and illustrate your ideas. High-quality images of past events can showcase your capabilities.
• Typography: Choose readable fonts and ensure that the font size is large enough for easy reading. Use bold and italics to highlight important points.

Customization

Customize the proposal to the client's specific needs and preferences. This shows that you have taken the time to understand their unique requirements:

• Personalization: Address the client by name and mention specific details about their business and event goals.
• Tailored Content: Modify the content to reflect the client’s vision, preferences, and budget. Avoid using a one-size-fits-all approach.

Follow-Up and Communication

After submitting your proposal, follow up with the client to demonstrate your enthusiasm and commitment. Effective follow-up can make a difference in securing the job:

Proposal Submission

• Submission Method: Depending on the client’s preference, submit the proposal digitally via email or through an online platform, or provide a printed copy in a professional binder.
• Submission Timing: Submit the proposal within the agreed timeline to show your reliability and punctuality.

Follow-Up Strategy

• Follow-Up Email: Send a follow-up email a few days after submitting the proposal to confirm receipt and express your continued interest. Offer to answer any questions they may have.
• Follow-Up Call: If appropriate, follow up with a phone call to discuss the proposal further and address any concerns. This personal touch can help build rapport.
• Be Persistent but Polite: If you don’t hear back immediately, follow up again after a reasonable period. Be persistent but always remain polite and professional.

In conclusion, preparing a winning event proposal requires a deep understanding of the client's needs, a well-structured document, and a professional presentation. By following the steps outlined in this guide, you can create a compelling proposal that showcases your expertise, aligns with the client’s vision, and significantly increases your chances of securing the job.

A strong event proposal not only sets you apart from the competition but also builds trust and confidence with potential clients. Remember to personalize each proposal, present it professionally, and follow up diligently. These practices will help you forge strong client relationships and grow your event planning business.

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