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Chicken Farming Business Plan

Chicken Farming Business Plan: How to Start a Profitable Poultry Farm in Kenya

Are you looking for a lucrative business opportunity in Kenya? Do you love raising chickens and want to turn your passion into a profitable venture? If yes, then you need a chicken farming business plan.

A chicken farming business plan is a document that outlines the goals, strategies, and financial projections of your poultry farm. It helps you to plan ahead, secure funding, and avoid common pitfalls. A chicken farming business plan also serves as a guide for your day-to-day operations, marketing, and management.

In this article, we will show you how to write a chicken farming business plan that covers all the essential aspects of starting and running a successful poultry farm in Kenya. We will also provide you with a sample chicken farming business plan template that you can download and customize for your own use.

By the end of this article, you will have a clear idea of how to start a profitable poultry farm in Kenya, and what steps you need to take to achieve your goals. Let’s get started!

Benefits of Poultry Farming Business

Poultry farming offers numerous benefits, making it a profitable and rewarding business venture for those who manage it effectively. One of the key advantages of poultry farming is the high demand for poultry products. Whether it’s chicken meat or eggs, there’s always a profitable market for these products.

Chickens also have a fast reproduction and growth rate, resulting in high productivity. A healthy layer chicken, for example, can lay up to 325 eggs in a year. Moreover, selling fully grown healthy chickens can earn you a profit of $10 to $11 per bird, while poultry eggs can be sold for $2 to $3 per crate, with each crate containing 30 eggs.

With 500 layers producing 12,000 eggs per month, a poultry farmer can make a profit of $1,500 per month. These numbers demonstrate the financial potential of a well-managed poultry farming business.

Profitability of Poultry Farming

Starting a poultry farming business can be highly profitable if managed effectively and with careful consideration of market demand and cost-efficiency. The demand for poultry products, such as chicken meat and eggs, is consistently high, making it a lucrative industry to venture into. Chickens have a fast reproduction and growth rate, resulting in high productivity.

A healthy layer chicken can lay up to 325 eggs in a year. Selling fully grown healthy chickens can earn a profit of $10 to $11 per bird. Poultry eggs can be sold for $2 to $3 per crate, with each crate containing 30 eggs. With 500 layers producing 12,000 eggs per month, a poultry farmer can make $1,500 per month.

However, it’s important to consider various factors such as selecting the right type of poultry bird, cage type, area of interest, location, and investment capital. With careful planning and proper management, poultry farming can indeed be a profitable business venture.

Demand for Poultry Products

The high demand for poultry products, such as chicken meat and eggs, creates a profitable market opportunity for poultry farmers. Poultry products are widely consumed and sought after by consumers globally due to their versatility and nutritional benefits. Chicken meat is a popular source of lean protein, while eggs are a staple in many households for their high protein content and versatility in cooking. This high demand ensures a consistent market for poultry farmers, allowing them to generate steady income and maximize their profitability.

The demand for poultry products is driven by various factors, including population growth, changing dietary preferences, and increasing health consciousness among consumers. As the global population continues to rise, the demand for protein-rich foods, such as chicken meat and eggs, is expected to increase. Additionally, as consumers become more health-conscious, they’re choosing poultry products as a healthier alternative to red meat.

The profitability of the poultry farming business is further enhanced by the relatively low production costs and fast growth rate of chickens. Chickens have a short reproduction cycle, allowing farmers to quickly replenish their flocks and meet the growing demand. Moreover, the market prices for chicken meat and eggs are generally favorable, providing poultry farmers with the opportunity to generate significant profits.

Reproduction and Growth Rate of Chickens

With the high demand for poultry products and the profitability of the poultry farming business, it’s important to understand the reproduction and growth rate of chickens. Chickens have a relatively fast reproduction and growth rate, which contributes to their high productivity.

A healthy layer chicken is capable of laying up to 325 eggs in a year. This means that with a flock of 500 layers, a poultry farmer can expect to produce around 12,000 eggs per month. Selling these eggs at a market price of $2 to $3 per crate, which typically contains 30 eggs, can generate a monthly income of approximately $1,500.

Additionally, fully-grown healthy chickens can be sold for a profit of $10 to $11 per bird. Understanding the reproductive cycle and growth rate of chickens is crucial for proper management and planning in the poultry farming business.

It allows farmers to optimize their production and ensure a steady supply of poultry products to meet the market demand.

Profitability of Chicken Meat and Eggs

Chicken meat and eggs are highly profitable products in the poultry farming business, with a steady market demand and attractive market prices. The poultry industry offers great opportunities for financial success. Selling fully grown healthy chickens can earn you a profit of $10 to $11 per bird.

Additionally, poultry eggs can be sold for $2 to $3 per crate, with each crate containing 30 eggs. A healthy layer chicken can lay up to 325 eggs in a year. By having 500 layers producing 12,000 eggs per month, you can make $1,500 per month. This demonstrates the potential profitability of poultry farming.

The high demand for chicken meat and eggs ensures a consistent market, allowing you to easily sell your products and generate a steady income. The market prices for these poultry products are favorable, which further contributes to the profitability of the business. With proper management practices, such as vaccination and disease prevention, you can maximize your profits and maintain a healthy flock.

Productivity of Layer Chickens

Layer chickens, known for their high egg production capacity, are an essential component of a successful poultry farming business. These chickens are specifically bred and raised for their ability to lay a large number of eggs consistently. The productivity of layer chickens is measured by the number of eggs they can produce in a given period of time. On average, a healthy layer chicken can lay up to 325 eggs in a year. This high level of productivity makes layer chickens a valuable asset for poultry farmers.

The profitability of a poultry farming business heavily relies on the productivity of the layer chickens. With 500 layers producing 12,000 eggs per month, a poultry farmer can make around $1,500 per month by selling the eggs alone. Additionally, selling fully grown healthy layer chickens can earn a profit of $10 to $11 per bird. Therefore, it’s crucial for poultry farmers to focus on maximizing the productivity of their layer chickens through proper management practices.

To ensure high productivity, poultry farmers should provide their layer chickens with a clean and comfortable living environment, a balanced diet, and regular vaccinations. They should also monitor the health of the chickens and protect them from predators. By implementing these measures, poultry farmers can enhance the productivity of their layer chickens and ultimately increase the profitability of their business.

Profit From Selling Fully Grown Chickens

To maximize your profits in the poultry farming business, it’s essential to understand the potential income from selling fully grown chickens. Selling fully grown chickens can be a lucrative venture, as the demand for chicken meat is high in the market. On average, a healthy fully grown chicken can be sold for a profit of $10 to $11 per bird. This means that if you have a large number of fully grown chickens ready for sale, you can earn a significant amount of money.

Additionally, selling eggs from your fully grown layer chickens can also contribute to your profits. Poultry eggs can be sold for a price of $2 to $3 per crate, with each crate containing 30 eggs. With 500 layers producing 12,000 eggs per month, you can make approximately $1,500 per month from selling eggs alone.

Profit From Selling Poultry Eggs

Maximizing profits in the poultry farming business involves understanding the potential income from selling poultry eggs. Poultry eggs are a valuable commodity, with a strong market demand and a favorable market price. By selling poultry eggs, you can generate a steady stream of income for your poultry farm.

A healthy layer chicken can lay up to 325 eggs in a year. These eggs can be sold for $2 to $3 per crate, with each crate containing 30 eggs. With 500 layers producing 12,000 eggs per month, you can make $1,500 per month just from selling poultry eggs.

To ensure maximum profitability, it’s important to focus on the quality of your eggs. Customers are willing to pay a premium for fresh, clean, and well-packaged eggs. Implementing proper egg handling and storage practices will help maintain the quality of your eggs and attract more customers.

Additionally, diversifying your product offerings can further increase your profits. You can consider selling specialty eggs, such as organic or free-range eggs, which often command a higher price in the market.

Monthly Income From 500 Layers

By focusing on the potential income from selling poultry eggs, you can generate a steady stream of monthly income from 500 layers on your poultry farm.

With each layer chicken capable of laying up to 325 eggs in a year, your 500 layers can produce a total of 162,500 eggs annually.

Considering that poultry eggs can be sold for $2 to $3 per crate, and each crate contains 30 eggs, you can earn a substantial monthly income.

With 500 layers producing 12,000 eggs per month, you can potentially make $1,500 per month from egg sales alone.

This income can provide you with a stable financial foundation and help you cover your operational costs, such as feed, vaccinations, and maintenance expenses.

It’s important to note that the profitability of your poultry farm will also depend on factors such as market demand, competition, and the overall health and productivity of your layers.

Key Considerations Before Starting

Before you start your poultry farming business, there are several key considerations that you should take into account.

First, you need to select the type of poultry bird and cage type based on your preference and cost-efficiency. Consider whether you want to focus on breeding, hatchery, or feed production in the poultry farming industry.

Additionally, choose a suitable location for your poultry farm with easy access to transportation. The location should also be affordable and have a good population for consumption.

Another important consideration is planning and managing your investment capital based on the scale of your poultry farming business. Determine the amount of capital you’re willing to invest and create a budget accordingly.

Selecting Poultry Bird and Cage Type

When starting a poultry farming business, one of the important decisions you need to make is selecting the type of poultry bird and cage type that best suits your preferences and cost-efficiency.

The type of bird you choose will depend on your area of interest in poultry farming, whether it’s meat production or egg production. For meat production, broilers are a suitable choice as they grow quickly and have high meat yields. If you’re interested in egg production, layers are the preferred option as they’ve a high egg-laying capacity.

In addition to selecting the type of bird, you also need to consider the cage type. There are different housing systems available, such as extensive, semi-intensive, deep-litter, slatted, and battery-caged systems. Each system has its own advantages and considerations. For example, extensive and semi-intensive systems allow birds to roam freely, while deep-litter systems provide easy access to feed and eggs. Slatted or wired housing systems are smaller and can be easier to manage, while battery-caged systems are efficient for egg production but can be more expensive.

Ultimately, your choice of poultry bird and cage type should be based on your specific goals, budget, and the resources available to you. By carefully considering these factors, you can ensure that your poultry farming business is set up for success.

Area of Interest in Poultry Farming

To determine your area of interest in poultry farming, consider the specific aspect of the industry that aligns with your skills, resources, and goals. Poultry farming offers a range of opportunities, including breeding, hatchery, or feed production.

Breeding involves selecting and raising birds for specific traits, such as egg production or meat quality. This area requires a good understanding of genetics and breeding techniques.

Hatchery operations focus on the incubation and hatching of eggs, ensuring the healthy development of chicks. If you have experience in managing incubators and providing optimal conditions for egg development, this may be the right area for you.

Another area of interest is feed production, where you can formulate and produce nutritious feed for your poultry. This requires knowledge of animal nutrition and access to quality feed ingredients.

Choosing a Suitable Location

Finding the perfect location is crucial for the success of your poultry farm, as it will determine factors such as accessibility, market proximity, and affordability of land.

When choosing a suitable location for your chicken farm, consider the accessibility of the area. You want to ensure that transportation is convenient, allowing for easy movement of supplies and products.

Proximity to the market area is also important, as it reduces transportation costs and ensures a steady demand for your poultry products.

Additionally, take into account the affordability of the land. Look for areas where the cost of land is reasonable and fits within your budget.

Conduct thorough research and consider consulting with experts or local poultry farmers to gather valuable insights about potential locations.

Planning Investment Capital

Now that you have chosen a suitable location for your poultry farm, it’s important to focus on planning your investment capital to ensure the success and profitability of your business.

Determining the amount of capital required will depend on the scale of your poultry farming operation. Whether you’re starting a small-scale, medium-scale, or large-scale farm, it’s crucial to have a well-thought-out financial plan in place.

To begin, you need to estimate the costs involved in setting up your poultry farm. This includes purchasing land, constructing housing systems, buying chicken cages, acquiring day-old chicks, and investing in necessary equipment. Additionally, you should consider the expenses related to feed, vaccinations, labor, and other operational costs.

Once you have determined your capital requirements, you can explore various sources of financing. This may include personal savings, loans from financial institutions, or partnerships with investors. It’s important to carefully evaluate your options and choose the most suitable financing method for your business.

Furthermore, having a detailed budget and regularly reviewing your financial performance will help you track your expenses and revenues. This will enable you to make informed decisions and adjust your operations accordingly.

Steps to Start Poultry Farming

Once you have planned your investment capital, you can take the next steps to start your poultry farming business.

The first step is to buy a suitable land in a remote area with good transportation. This ensures that your poultry farm is easily accessible for both supplies and distribution.

After acquiring the land, you need to build the necessary structures, such as housing systems, to ensure the safety and profitability of your chickens. It’s important to invest in appropriate chicken cages to provide a comfortable living environment for your birds.

Once the infrastructure is in place, you can purchase day-old chicks from a reliable hatchery. Proper management practices, including vaccination and disease prevention, are crucial for the health and well-being of your chickens.

Following these steps will set you on the path to starting a successful poultry farming business.

Buying Suitable Land

To begin your poultry farming business, the first step is to acquire a suitable plot of land in a remote area with good transportation access.

Finding the right land is crucial for the success of your chicken farm. Look for a location that’s away from residential areas to minimize the impact of noise and odor on nearby communities. The land should have ample space to accommodate the necessary structures, such as housing systems and storage facilities.

Additionally, ensure that the land has access to reliable transportation routes, as this will facilitate the movement of supplies and products. Consider the proximity to markets as well, as it can reduce transportation costs and improve the efficiency of your operations.

Take into account the cost of the land and evaluate its affordability in relation to your budget. Conduct thorough research and visit potential sites to assess the soil quality, availability of utilities, and overall suitability for poultry farming.

Building Required Structures

You will need to construct the necessary structures for your poultry farm to ensure the safety and profitability of your chickens.

The primary structure you’ll need is a housing system for your chickens. There are different types of housing systems to choose from, such as extensive, semi-intensive, deep-litter, slatted, and battery-caged systems. Each system has its advantages and disadvantages, so it’s important to choose the one that best suits your needs and budget.

Additionally, you’ll need to invest in equipment such as feeders, nests, incubators, heaters, and egg trays to ensure the proper care and management of your chickens.

These structures and equipment will provide a clean and comfortable environment for your chickens, promote their health and well-being, and facilitate efficient feeding and egg collection.

Purchasing Chicken Cages

When purchasing chicken cages for your poultry farm, it’s important to consider the size, quality, and design of the cages to ensure the comfort and productivity of your chickens.

The size of the cages should provide enough space for the chickens to move around and stretch their wings, as overcrowding can lead to stress and decreased egg production.

The quality of the cages is crucial for their durability and longevity. Look for cages made of sturdy materials that can withstand the wear and tear of daily use.

Additionally, consider the design of the cages. Opt for cages with easy access to feeders and waterers, as well as removable trays for convenient cleaning. Good ventilation is also important to maintain a healthy environment for the chickens.

Take into account the specific needs of your flock, such as the number of chickens and their breed, to determine the appropriate size and design of the cages.

Buying Day-Old Chicks

When purchasing day-old chicks for your poultry farm, it’s important to consider the breed and health of the chicks to ensure a successful start to your flock.

The breed of the chicks will determine their growth rate, egg-laying potential, and overall suitability for your farming goals. It’s crucial to research and select a breed that aligns with your specific needs and market demand.

Additionally, the health of the chicks is of utmost importance. Look for a reputable hatchery that follows strict biosecurity measures and provides vaccinations to prevent the spread of diseases. Inspect the chicks carefully for any signs of illness or deformities before making a purchase. Healthy chicks will have bright eyes, active behavior, and clean feathers.

Proper Management Practices

Implementing proper management practices is essential for the success and profitability of your poultry farming business. Managing your chicken farm efficiently will help ensure the health and productivity of your birds, as well as maximize your profits.

One important aspect of proper management is maintaining a clean and comfortable environment for your chickens. This includes providing adequate ventilation and temperature control, as well as regular cleaning and disinfection of the coop.

It’s also crucial to monitor the health of your chickens and implement a vaccination program to prevent disease outbreaks. Additionally, practicing good hygiene, providing a balanced diet, and protecting your chickens from predators are all important management practices.

As your poultry farm grows, it’s important to continuously evaluate and improve your farming practices. This includes expanding your flock based on market demand, exploring new market opportunities, and diversifying your product offerings.

Implementing sustainable and environmentally friendly practices, investing in technology and automation, and developing a strong brand identity and marketing strategy are also key management practices.

Importance of a Poultry Farming Business Plan

To ensure the success and profitability of your poultry farming business, it’s crucial to have a well-structured and thought-out poultry farming business plan in place.

A business plan serves as a roadmap for your business, helping you understand your current position and set goals. It includes important considerations such as selecting the type of poultry bird, cage type, area of interest, location, and investment capital.

By having a well-planned business strategy in place, you increase the chances of success and profitability in your poultry farming venture. Implementing your poultry farming business plan is crucial for achieving the desired results and overcoming challenges such as lack of government support, high starting capital, disease outbreaks, and market competition.

A poultry farming business plan also acts as a tool to attract investors and secure financing for your business. Therefore, investing time and effort into creating a comprehensive business plan is essential for the long-term success of your poultry farming business.

Understanding Current Position and Goals

Understanding your current position and goals is essential for the success of your poultry farming business. By evaluating your current position, you can identify strengths and weaknesses, allowing you to make informed decisions and develop strategies for improvement. Assessing your goals helps you determine the direction you want to take your business in and sets a clear path for achieving success.

To understand your current position, you need to examine various aspects of your poultry farming business. This includes evaluating your financial standing, market position, production capacity, and operational efficiency. By analyzing these factors, you can identify areas that need improvement and areas where you excel.

Setting goals is equally important as it provides a roadmap for your business. Your goals should be specific, measurable, attainable, relevant, and time-bound (SMART). They should align with your long-term vision and help you stay focused and motivated. Whether your goals include increasing production, expanding market reach, improving profitability, or implementing sustainable practices, they should be realistic and achievable.

Business Strategy for Success

Developing a strong and effective business strategy is essential for ensuring the success and profitability of your poultry farming business. A well-planned strategy will guide you in making informed decisions, staying competitive in the market, and achieving your business goals.

To create a successful strategy, you need to consider various factors such as market demand, competition, operational efficiency, and financial management. Firstly, you should conduct extensive market research to understand the demand for poultry products, identify your target customers, and analyze the competition. This will help you determine your unique selling proposition and develop marketing strategies to attract and retain customers.

Additionally, you should focus on optimizing your operational efficiency by implementing effective farming practices, utilizing technology and automation, and ensuring proper management of resources. Financial management is also crucial, including budgeting, monitoring expenses, and seeking financial assistance if needed.

Implementing the Business Plan

Now that you have developed a comprehensive business plan for your poultry farming business, it’s time to put it into action.

Implementing your business plan is crucial for achieving the desired results and ensuring the success and profitability of your venture.

Start by buying a suitable land in a remote area with good transportation. Build the necessary structures, such as housing systems, to ensure the safety and profitability of your chickens.

Purchase appropriate chicken cages and buy day-old chicks from a reliable hatchery. Follow proper management practices, including vaccination and disease prevention, to ensure the health and well-being of your poultry.

Continuously evaluate and improve your farming practices, expanding your flock based on market demand and exploring new market opportunities.

Develop a strong brand identity and marketing strategy, engaging with customers through social media and other channels.

Monitor your financial performance, create a budget, and seek financial assistance or grants if needed. Stay informed about tax regulations and evaluate and optimize your financial performance.

Challenges in Poultry Farming Business

Running a poultry farming business comes with its fair share of challenges that need to be addressed in order to ensure success and profitability. One of the challenges is the lack of government support, which often requires you to run the business independently.

Additionally, starting a poultry farm requires a high initial capital investment, which can be a barrier for some individuals. Disease outbreaks can also pose a significant challenge, as maintaining a clean and disease-free environment is crucial for the health and productivity of the chickens. This includes implementing proper vaccination protocols and regularly monitoring the flock for any signs of illness.

Furthermore, the cost of vaccinations and poultry feed can be quite high, affecting the overall profitability of the business. Market competition, maintaining product quality, managing labor, and staying updated with industry regulations are additional challenges that poultry farmers may face.

Overcoming these challenges requires careful planning, effective management strategies, and continuous adaptation to market conditions.

In conclusion, starting a chicken farming business can be a lucrative venture with high demand for poultry products. By understanding the reproduction and growth rate of chickens and implementing a well-planned business strategy, you can achieve profitability in this industry.

However, it’s important to be aware of the challenges you may face and how to overcome them. With the knowledge and insights gained from this article, you’re now equipped to make informed decisions and succeed in the world of chicken farming.

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Chicken Farming Kenya: How to start a profitable poultry business in Kenya

small scale poultry business plan pdf in kenya

Chicken farming in Kenya has become one of the most important aspects of agriculture in Kenya for some reasons. Want to start poultry business in Kenya as a Chicken farmer or you want to improve your poultry business, well this article is for you.

Importance of Chicken Farming in Kenya

  • It create business opportunity for Entrepreneurs
  • Chicken farming provides employment for job seeking citizens
  • This is the kind of business that can never dry up
  • A Chicken farming business brings in lot of income Poultry farming is very profitable.

A good poultry farming business in Kenya will earn above Kshs. 5 million per annum depending on how big the farm is. All these benefits are open to you if you start your own poultry farm today. There are basically three types of chicken to consider in chicken farming in Kenya.

Types of Popular Chicken in Kenya

Chicken Farming Kenya: How to start a profitable poultry business in Kenya

Poultry farming in Kenya requires having the right knowledge to be able to the right things to get the right result. It requires hard work and prompt attention to details. Poultry Farming is little capital intensive but if you are starting on a micro scale (Home back yard) where you have a small space at your back yard, it is not.

Starting small is the best way to enter and learn the business. Before you venture into chicken farming in Kenya, you need to seat back and do proper planning; make sure you have an idea of all the costs involved.

Currently they seem to be no high ventures in poultry farming in Kenya like the ones in Europe, USA and other counties. Any investor who has the needed capital to venture into it will have reasons to smile within a short period of time.

Requirements to Start Poultry Farming in Kenya

If you are ready to get started in poultry farming in Kenya, these are the basic requirements you need to set up your farm.

NCBA

LAND: The no 1 thing you need to get right in poultry farming in Kenya is land. a plot of land of 120 x 60 square meters is okay for setting up medium scale poultry farm in Kenya, at least for a start. Once you have land that is big enough for your farm set up, almost half of your needs have been taken care of. Land is the hardest and the most expensive part of poultry business in Kenya.

Look for land in a rural area or in farms. There you will get lands cheaper, stays out of trouble and do your production there, while your products will be transported to the urban area for sell. It will be good if you can get your own poultry farm land and build a permanent farm rather than to rent.

When you rent, the owner might decide to send you packing and relocating always comes with huge cost. Chicken

NCBA

CAGE: This is the second most important part of your chicken farming in Kenya set up and it is not as expensive as buying or acquiring land. There are so many ways you can build the birds house but make sure that the sizes of the building is spacious enough for the chicken to run around. The house should be constructed in a way that you will be able to control the ventilation and air movement.

When planning out your chicken house, always remember that space is very important. Don’t compromise on this to avoid frequent loss of your birds through suffocation and contamination.

Day Old Chicks: This is where the chicken farming in Kenya business starts. Buy chicks from chicken hatchery that mainly deals with the supplying of different species of day-old chickens. It’s better to buy from the hatchery, Chicken hatchery usually produce good quantity of day old chicks through the use of incubators. Raising hens from baby chicks requires you to check on them often during the first few weeks (Seven to nine weeks). It’s really fun to watch them turn from downy, fluffy little balls into feathered-out, gawky adolescent pullets.

In chicken farming in Kenya, a chick does not have the ability to maintain its own body temperature without an external source of heat. Below are the outlines of taking care of chicks after you have gotten your chick, once those baby balls of fluff arrive home, you’ll want to have everything ready for them to settle into their brooder and stay warm and happy.

Plan to check on them at least five times a day during the first couple of weeks of life, and less after that. You’ll need to monitor their temperature, keep them safe from pets, predators and over handling by children, keep their feed and water clean.

Make sure your baby chicks have everything they’ll need on the first day home. As they get older, you will use different feeders, but for the first week or two, plastic chick feeders like the ones you see above will make life a lot easier for you.

Light must be available at all time in your chicken farming in Kenya set up to keep the chickens warm, especially during raining season when the humidity is always very low. Look for reliable source of power to supply your hen’s house with heat and light.

Chicks love to stomp in their feed, tip it over, and generally make a mess. They’re also not terribly smart and can eat quite a lot of shavings or bedding while they pick spilled feed off the floor. These feeders are perfect. They’re at the right height when placed on the brooder floor.

Caring for Your Growing Chickens

After the baby chick stage passes, you’ll have young pullets and cockerels and, once they turn one year old, hens and roosters. Some basic daily chores in this stage of poultry farming in Kenya involves keeping their food and water fresh and collecting eggs is the basis of ongoing chicken care, but you’ll want to make sure they’re protected from predators and staying healthy as well.

NOTE: Most layers in chicken farming in Kenya will start laying eggs the moment they are 18 weeks old but some wait till they are about 22 weeks old. Whichever way, layers in poultry farming in Kenya is considered the most lucrative of all poultry farming in Kenya ventures because two things are achieved from layers, they lay eggs which fetch good money in the market, and are equally sold for the meat.

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Why commercial poultry farmers should not overlook noise pollution, catherine macharia: poultry farmer buying day-old chicks at sh95, selling them for sh400, how to increase your poultry production for more profits, sanaipei tande: lessons i’ve learnt from venturing into chicken farming, meet farmer minting profits from rearing over 2,000 kienyeji chickens, how i make sh. 50,000 net profit every month from selling eggs, ahmed jabri: how i moved from 1,500 chicks to producing 20,000 chickens monthly, i turned my chicken farm from losses to making up to sh. 126,000 monthly, making money from the most expensive birds: these birds fetch up to sh320,000.

We have poultry egg Incubators for sale In kenya,Call us on 0724702512

Eggs selling at Ksh 240.00 per tray; what other choice but windup the poultry business. The Kenyan poultry farmer is a seriously disadvantaged citizen. It costs a poultry farmer Ksh 650.00 to 700.00 to bring a chick (layer) to production. Once the chick starts producing it will produce for a period of 12 months before it is disposed as ex-layer. A well reared chick will give you production efficiency on average of 80%. Once efficiency falls below 70% it is disposed as an ex-layer. The disposal price depends on the season. It can be as low as Ksh 300.00 to as high as Ksh 420.00. The cost of producing an egg at 80% (production efficiency) depends on the feed company supplying the farmer and the County you are operating in, in Kenya. My costing are based on Nairobi County. • Unga layers mash – Ksh 280 per tray • Pembe layers mash – Ksh 270 per tray • Others layers mash – Ksh 262 per tray It therefore beats logic for eggs to come into our country at a price as low as Ksh 240.00. I am sure the ministry of Planning and the ministry of Agriculture have these facts in their data banks. We are told that Kenya is unable to produce enough eggs to meet the market demand hence the reason they allow low cost eggs to flood the market from time to time to meet the demand. As I write this commentary eggs ex-farm Nairobi County are being bought at Ksh 240.00 reason being, traders have brought low cost eggs from neighbouring Uganda. Kenyan shopkeepers are selling the eggs at Ksh 310.00 per tray having bought them at Ksh 250.00 and in the Supermarkets between Ksh 320.00 and 340.00. A whopping 24% to 36% profit. While a farmer who was selling a tray at Ksh 290.00 to the traders in the meantime is incurring a loss of Ksh 50.00 per tray (Ksh 22.00 below his production cost). Government must address this issue with outmost urgency because I believe Kenyan farmers given a level playing ground can produce enough for the Kenyan market and still have surplus for export.. How do we overcome this problem? • Policy making institutions have failed in their mandate to address challenges facing farmers in Kenya right from the pricing of raw materials used to make animal feeds to value addition prices for farm produce.

• PTA agreements that discriminate against local farmers must be revised to be in tandem with the vision 2030 in regard to creating jobs. Many Industries have died between 1990 and as late 2016 doe to such agreements. Let’s not do the same to farming which is the backbone of Kenya’s economy. It beats logic to find that the eggs you are buying at the supermarket have been imported from Republic of South Africa etc, etc.

TZR Thursday, August 02, 2018

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Chicken farming in Kenya business plan

Executive Summary:

This business plan is for a small-scale chicken farming enterprise in Kenya, with the aim of producing and selling quality poultry products to meet the growing demand for chicken meat and eggs in the country. The enterprise will be located in a rural area with adequate land and access to clean water and electricity.

Market Analysis:

Kenya is experiencing a significant increase in demand for poultry products, especially chicken meat and eggs, due to the growing population, urbanization, and changing dietary preferences. This presents a significant opportunity for poultry farmers to meet the demand and earn a profit.

Product Description:

The enterprise will raise broiler chickens for meat and layers for eggs. The broiler chickens will be raised for 6-8 weeks before being sold to the local market, while the layers will start laying eggs at around 18 weeks and continue for up to 72 weeks.

Marketing and Sales Strategy:

The enterprise will market its products through a combination of word-of-mouth, social media, and local advertisements. The target market will be individuals and businesses in the local area and nearby towns.

Operations and Management:

The enterprise will be managed by a team of experienced poultry farmers who will oversee the day-to-day operations of the farm. The team will consist of a farm manager, assistants, and casual laborers. The farm will have adequate facilities for the birds, including housing, feeding and watering systems, and biosecurity measures.

Financial Projections:

The enterprise will require an initial investment of Kshs. 1,500,000 to purchase land, construct poultry houses, buy equipment and stock. The enterprise is projected to generate revenue of Kshs. 1,800,000 in the first year and grow to Kshs. 3,000,000 by the third year. The net profit is expected to be Kshs. 600,000 in the first year and increase to Kshs. 1,000,000 by the third year.

Conclusion:

Chicken farming in Kenya is a profitable business venture with a significant opportunity for growth. The enterprise will be well-positioned to meet the growing demand for poultry products and generate a steady income for the owners. The key success factors for the enterprise will be a focus on quality products, efficient operations, and effective marketing and sales strategies.

small scale poultry business plan pdf in kenya

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We bet you already know that poultry farming is a lucrative agribusiness venture that holds immense potential for farmers in Kenya. With the ever-increasing demand for poultry products such as eggs and meat, starting this business can be a profitable investment.

In this guide, we will explore the various aspects of poultry farming in Kenya, including the different types of poultry farming, market opportunities, challenges, and tips for success.

What is Poultry Farming?

Poultry farming involves raising domesticated birds such as chickens, ducks, turkeys, or geese for various purposes like meat (broilers) or egg production (layers). The poultry sector plays a significant role in Kenya’s agricultural economy due to its high demand locally and internationally. It offers numerous employment opportunities and contributes to food security.

Types of Poultry Farming in Kenya

Broiler farming.

Broilers are chickens that are bred primarily for their meat. This type of poultry farm focuses on raising chickens from day-old chicks into fully grown birds within a relatively short period. Broiler chicken production offers one of the quickest returns on investment compared to other forms of poultry farming.

To run a successful broiler farm, it is important to provide optimal growth conditions such as proper housing, nutrition, and health management. The adoption of modern farming techniques and improved breeds is also critical for high productivity.

Layer Farming

Layer farming involves raising chickens specifically for egg production. The layers are capable of producing eggs throughout their productive life, which usually lasts for about a year. Layers require a different management approach compared to broilers since their purpose is egg production rather than meat.

A layer farm should have well-designed housing facilities with adequate ventilation and lighting to stimulate egg production. Optimal nutrition, disease prevention measures, and proper waste management are important considerations in layer farming.

Chicken Rearing for Meat and Eggs (Kuku Kienyeji)

Many poultry farmers in Kenya engage in dual-purpose chicken rearing, where they raise chickens that can be used for both meat and egg production. This type of poultry farming allows farmers to diversify their income streams and cater to different market demands.

To succeed in dual-purpose chicken rearing, farmers need to carefully select appropriate breed combinations that can provide the desired outcomes — good meat quality and reasonable egg production. Proper housing, hygiene, feeding, and disease control are key factors in running a successful dual-purpose chicken farm.

Key Considerations for Starting a Poultry Farm

Before venturing into the poultry farming business in Kenya, several key factors need to be considered:

Location and Infrastructure

Choosing the right location for your poultry farm is crucial. Accessibility to markets, availability of utilities like water and electricity, as well as proximity to suppliers of inputs such as feed and vaccines, are all important considerations. Additionally, the site should have sufficient space for the construction of at least well-designed poultry houses that provide proper ventilation and protection from predators.

Breeds of Chickens

Selecting the right breed(s) is vital for the success of your poultry farm. The choice will depend on your target market (meat or eggs), prevailing environmental conditions (such as temperature), disease resistance characteristics of the breed, as well as availability of day-old chicks from reputable hatcheries.

Some popular chicken breeds suitable for meat production in Kenya include Kuroiler , Kari improved kienyeji, and Rainbow Rooster . For egg production, the commonly used breeds are KARI layer, Lohmann Brown Classic, and ISA Brown.

Feeding and Nutrition

A balanced diet is essential for the optimal growth and productivity of your poultry. Poultry feeds should contain the right proportions of carbohydrates, proteins, fats, vitamins, and minerals to meet the nutritional needs of the birds at each growth stage. It is advisable to consult a qualified poultry nutritionist or seek advice from reputable feed suppliers to ensure you are providing the best possible diet for your birds.

For small-scale farmers who prefer formulating their own feeds, it is important to understand the nutritional requirements of different bird categories (i.e., growers, layers) and use appropriate ingredients in their homemade feed formulations.

Disease Control and Biosecurity Measures

Disease management is critical in poultry farming as disease outbreaks can lead to significant losses. Implementing effective biosecurity measures can help prevent the introduction and spread of diseases on your farm. These measures involve controlling access to your farm by visitors or unauthorized personnel, regular disinfection procedures (foot dips), vaccination programs, isolation of sick birds or those showing signs of illness, regular deworming routines among others.

It is advisable to work closely with a veterinarian who can provide guidance on disease prevention measures specific to your geographical location and local disease prevalence.

Market Opportunities in the Poultry Sector

The poultry sector offers lucrative market opportunities both locally and internationally. The high demand for poultry products ensures a constant market throughout the year. Here are some potential market opportunities:

  • Local consumers: There is a growing demand for chicken meat and eggs among Kenyan consumers due to population growth and changing dietary habits.
  • Hotels & Restaurants: Establishments such as hotels and restaurants require a steady supply of poultry products for their kitchens.
  • Supermarkets & Retailers: The increasing number of supermarkets and retail outlets provides a substantial market for poultry products.
  • Export Markets: Kenya has access to regional export markets such as the East African Community (EAC) countries, as well as international markets such as the Middle East and Europe.

To tap into these market opportunities, it is crucial to produce high-quality poultry products that meet consumer preferences and adhere to food safety standards and certifications.

Challenges in Poultry Farming

While poultry farming offers immense potential for profitability, it also comes with its fair share of challenges. Some of the common challenges faced by poultry farmers in Kenya include:

  • Disease outbreaks: Poultry farms are susceptible to various diseases which can lead to significant financial losses if not properly managed. Avian influenza, Newcastle disease, and coccidiosis are some examples of diseases that can devastate a flock.
  • High input costs: Feed accounts for a significant portion of the operating expenses in poultry farming. Fluctuations in feed prices can affect the profitability of your business.
  • Market competition: The poultry sector in Kenya is highly competitive due to high demand. Farmers need to differentiate their products through quality, pricing, or value-added services to remain competitive.
  • Access to finance: Securing financing for starting or expanding your poultry farm can be challenging due to the perceived risks associated with agribusiness ventures.
  • Lack of technical knowledge: Inadequate knowledge about modern best practices in poultry farming can hinder success and lead to poor productivity.

Despite these challenges, it is possible to overcome them through proper planning, continuous learning, and implementation of proven strategies.

Also Read: Pig Farming Business in Kenya – A Lucrative Opportunity for Entrepreneurs

Tips for Success in Poultry Farming

To succeed in the poultry farming business in Kenya, consider implementing the following tips:

  • Conduct thorough market research: Understand the prevailing market dynamics including demand trends, consumer preferences, and existing competitors.
  • Develop a solid business plan: A well-drafted business plan will guide your operations, financial projections, and market entry strategies.
  • Seek professional training and mentorship: Attend workshops, and seminars, or seek mentorship from experienced poultry farmers to enhance your knowledge and skills.
  • Embrace technology and modern farming practices: Adopting technological innovations such as automated feeding systems, improved breeds, biosecurity measures, and record-keeping software can significantly improve your farm’s efficiency and productivity.
  • Build relationships with other stakeholders: Establish partnerships with suppliers of quality inputs such as feed manufacturers and hatcheries to ensure a reliable supply chain.
  • Comply with relevant regulations: Familiarize yourself with the legal requirements for operating a poultry farm in Kenya. This includes obtaining necessary licenses and adhering to food safety standards.

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StartupBiz Global

Starting Poultry Egg Farming Business Plan (PDF)

poultry egg farming business plan

The poultry egg farming business offers a compelling blend of financial stability, scalability, and sustainability that makes it a noteworthy pursuit. The allure of layers chicken farming business lies in its ability to provide a consistent stream of income. With layers chickens laying eggs prolifically throughout the year, the financial predictability this venture offers is unparalleled. But beyond that, the profitability margins in this business are good, making it not just a sustainable endeavor but a highly lucrative one. The demand for eggs has soared to unprecedented heights, making the layers chicken farming business an exceptionally attractive venture to explore. Eggs, a dietary staple for countless households worldwide, enjoy enduring popularity due to their nutritional value and versatile culinary applications. As the global population continues to grow and dietary preferences evolve towards healthier and protein-rich options, the demand for high-quality, locally-sourced eggs has surged. This robust and consistent demand ensures a ready market for layers chicken farmers, underlining the profitability and sustainability of this business in meeting the ever-increasing appetite for eggs.

It is important that you understand how to manage the layers egg production business well so as to be profitable. Each business has principles that need to be followed in order for it to be successful. You need to have sufficient knowledge about how to efficiently take care of the layer chickens as well as good business management skills plus a good poultry egg farming business plan. This article will outline how to start the layers egg production business, and the poultry egg farming business plan – PDF, Word and Excel.

This article and business plan is about  poultry egg farming (egg production).  We also have articles and business plans for

Broiler Poultry Farming Business

Free Range Chicken Farming Business

Click the links above to go to the articles and business plans. 

Market Research

Before starting a layers chicken farming business, conducting thorough market research is an essential step that can greatly influence your success. Understanding the market dynamics, consumer demand, and competition in the poultry industry is crucial for making informed decisions and positioning your business for growth. Part of conducting comprehensive market research for your layers chicken farming business is gaining a deep understanding of the pricing dynamics within your target market. This involves not only knowing the prevailing market prices for eggs but also identifying potential customers, their ordering frequency, and the quantities they typically purchase. Identify your target market for layers chicken eggs. Are you planning to sell directly to consumers, local businesses, or wholesale to larger distributors? Determine the demographics, preferences, and purchasing behaviors of your potential customers.  Also determine the pricing strategy for your layers chicken eggs. Calculate your production costs, including feed, labor, and overhead expenses, to set competitive yet profitable prices. Consider pricing models that align with market demand and your business objectives, such as premium, value, or volume pricing.

Analyze the competitive landscape in your area. Who are your competitors, and what is their market share? What sets your layers chicken farming business apart from others? Investigate their pricing strategies, product quality, and customer satisfaction levels. This information can guide you in developing a competitive advantage and differentiating your business in the market. Examine the supply chain involved in the layers chicken farming industry, from sourcing chickens and feed to egg distribution. Identify potential suppliers and establish relationships with reliable partners. Understanding the supply chain can help you optimize your operations and ensure a steady flow of resources.

Land For Poultry Egg Production Business

When starting a poultry egg farm you need the right amount of land and proper housing for your birds. The size of your project will determine the size of the land you will need. You also have to consider transport networks – your layers farm should be easily accessible as you will regularly have to transport eggs to the market and deliver stock feeds to the poultry farm. Other factors to consider include labor costs – you should locate your farm where cheap labour is available so as to cut operational costs thus increasing profitability of the poultry egg farming business. The location should be secure and have reliable water supply as the layers chickens require water daily. An egg farm business should be located close to the target market as eggs will need to be regularly transported to the market. You should not  locate the poultry egg farming project close to rivers or streams as this may result in the pollution of water by chicken drops during rainfall periods.

Layers Deep Litter System Vs Battery Cage System

There are 2 main housing systems that are used for layers. These are the deep litter system and the battery cage system. The deep litter system is whereby the layer chickens stay on a cemented floor of the layer house. It’s called deep litter because you will have to spread litter/bedding on the floor to provide comfort for the layers chickens. The bedding is usually in the form of wood shavings and saw dusts. In the deep litter system, the feeders & drinkers will be placed on the floor or hanged at a level where the layers chickens can reach. The battery cage system is a way of raising layers chickens in cages. This is the most popular way of carrying out commercial egg laying business. One of the main advantages of the battery cage system is that it uses less space as compared to the deep litter system. Thus you can rear a large number of layers birds per unit area as compared to the deep litter system. The battery cage system also reduces feed wastage (in deep litter system birds can move around and spill feed), ensures easy stock take, makes it easier to identify layer birds which are not producing eggs, and reduces cannibalism and egg eating.

Management of the layers birds is easier in the cage system. Battery cages are usually equipped with nipple drinkers that supply water to the chickens automatically, which is convenient. Layers cage system requires less labour as compared to deep litter system, thus increasing profitability of the egg production business. Diseases spread faster in the deep litter system as compared to the layers cages system – this is because the layers cage system limits the movement of birds, and the layer birds do not come into contact with their droppings. The disadvantage of battery cage system in poultry egg farming business include : its capital intensive as the cages are expensive, the layers chickens can easily suffer from leg problems, cage fatigue, and increased deposition of fat in the body. The housing system that you use should be clearly stated in your layers poultry egg production business plan.

Layers Chickens Housing

You should provide good housing for the layers chickens so as to have a profitable egg production business. When you are planning to construct a layers egg chicken house, you have to select a site which is well-drained with plenty of natural air movement. Layers chickens cannot adjust well to temperature extremes, so it is very essential that the layers hens be housed, cared and provided with an environment that will enable them to produce eggs efficiently. The design and size of the layers chicken house is determined by the number of layers chickens being kept, the cost and the climatic condition of the area. It is essential to house layers chickens of the same age together. This is to prevent potential problems like high risk of continuous infection. It also allows the farmer to administer the right feeds and follow the right method of lighting for the layers chickens. Your housing for the layers chickens can be barns, layer cages, chicken runs, hutches or chicken coops. The housing should provide adequate space for the layers chickens, should have a good ventilation system, should protect the layers chickens from extreme weather conditions and predators. Light stimulates egg production in layers, so the housing should have access to sunlight or artificial lighting. Costs of constructing the housing should be included in the poultry egg production business plan.

Poultry Egg Farming Business Plan

Equipment for Layers Egg Production Business

The equipment you need will be determined by the kind of system you choose to use, whether it is deep litter system or a cage system. The required equipment include feeders, drinkers, lighting system, chicken layer nests and waste disposal system. If you choose the cage system, make sure that you invest in layer cages that already have laying nests, feeders, and drinkers. For drinking, the nipple drinkers are worth the investment for the chicken cage. You can also consider using tanks, water regulators and pipes together with the drinking nipples for a complete drinking system. You should also choose the right chicken feeder trough to save on chicken feed – some chicken feeders have bad design which leads to wastage of feed.

The other equipment that may be required includes sprinklers, a moisture meter, vaccinator and eggs transportation trays to name a few. You should also invest in manure cleaning equipment especially if you keep the chickens in barns or chicken runs. Wet chicken manure leads to a high concentration of ammonia, which is bad for your hens’ respiratory system and eyes. As such, ensure that you regularly clean the barn or wherever you decide to keep the layers chickens. Take note that organic manure is great for your garden and some people sell it to crop growers. If you use a battery cage or chicken cage, you can save yourself space and the chickens can be separated from the manure. The layer farming business plan should take into account the costs of purchasing the equipment.

Point of Lay Chickens vs Layer Chicks

When investing in a poultry egg production business, you will have to make a choice between starting with day old layer chicks or point of lay birds. Point of layer chickens are young layers hens that are about to start laying eggs – they start to lay eggs at about 19 weeks of age. You can purchase day old layer chicks and feed them until they are 19 weeks old then they will start laying eggs – this means that you will have to wait for about 5 months before getting any revenue. So it may be best to invest in point of lay chickens since they are ready to start laying eggs – thus your layers egg production business can immediately start generating revenue with no waiting time. Take note of the risks when purchasing point of lay chickens. Make sure that the chickens are of high quality because you may end up spending too much money on layers with low egg production numbers. Some of the ways you can tell if point of lay chickens are of good quality is by observing the birds. Healthy birds are lively, with no forms of injuries and they respond well to feeding.

Whatever you decide to start with make sure that you buy your day old chicks or point of lay chickens from a reliable accredited hatchery where the parent stock is well managed. Layers chickens from different hatcheries vary significantly in terms of their quality and it will determine the success of your poultry egg farming business. If you buy point of lay chickens which are not well vaccinated, the layer chickens will have a low rate of egg production and a very high mortality rate. This will obviously lead to a financial loss for your layers chicken farming business.

When deciding whether to buy day old chicks or chicken layer eggs consider your level of experience raising chickens in addition to your available resources. If you have the capital as well as some experience raising day old chicks you can start rearing day old chicks. However, if your resources are limited you may want to consider starting with point of lay chickens. Make sure that you consider the vaccination history and age of the point of lay chickens. Many breeders will claim that the chickens have been vaccinated but that may not be the case. So, you must avoid buying point of lay chickens or even day old chicks from unreliable hatcheries. The costs of purchasing the point of lay birds or layers chicks should be included in the layers egg production business plan.

Layers Feeds

When it comes to feeding your layer chickens consider using a complete feed from a recognized feed store. Complete feeds provide your birds with a nutritionally balanced diet. In addition to the feed you provide your chickens, you can also supplement the layer chickens with scratch grains, table scraps and clippings. Scratch grains are low in protein and high in energy and fiber, but this is based on the grains you use. When you feed your layer chickens with scratch grains together with complete feeds, it helps dilute the nutrition levels in the carefully formulated diets. You can also feed your layer chickens table scraps such as peelings, stale bread, and leafy vegetables. Just make sure that the scraps are not rotten to prevent botulism. You can add clippings such as pasture or tender plants. Feeding your layer chickens well will give you higher laying rates, better persistency and a longer production cycle, thus increasing the profitability of your egg production business.

To produce a high number of eggs, the layer chickens must get adequate feed. Hens need plenty of calcium in their diets to lay eggs with hard, strong shells. The feed for layers chickens is called Layers Mash. The mash is specially formulated to provide all the nutrients they need in the correct quantities. Feed must be available in the trough at all times, as well as cool, fresh water in the bottles. On average, each laying hen requires 100g-120g of feed every day. The aim of the egg producer is to convert a given amount of feed into as many eggs as possible. It is very important to give the layers the right feeds, and the right quantities, so that they grow well and have a high egg production rate. The poultry egg farming business plan should take into account the costs of the layers feeds. 

Business Model

There are two primary options for starting the layers egg farming business: one can either begin with day-old chicks or opt for point-of-lay chickens. The key cost components of this business revolve around acquiring the chicks or point-of-lay chickens and providing them with feed. For day-old chicks, an essential aspect of the operation is raising them to maturity, typically up to 21 weeks of age when they start laying eggs. In contrast, point-of-lay chickens are already at the egg-laying stage upon acquisition, requiring you to provide them with food and water, after which they will consistently lay eggs. The revenue generated from selling these eggs significantly surpasses the input costs and operational expenses, leading to a healthy profit margin. What sets this business model apart is the consistent egg production throughout the year, ensuring a steady stream of income. The layers chickens can continue laying eggs for a period of up to 18 months. After this period, you have the opportunity to sell them, generating additional revenue. To maintain the sustainability of your layers chicken farming business, it’s necessary to replace the flock with a new batch of chicks or point-of-lay chickens. This cyclical process allows you to rejuvenate your flock, ensuring continuous egg production and income generation.

Whether you choose day-old chicks or point-of-lay chickens as your starting point, the layers’ ability to lay eggs consistently becomes the cornerstone of profitability in this business. This steady egg production provides a reliable source of income, offering financial stability for the layers chicken farming venture. By carefully managing the inputs, primarily feed and water, and maintaining the health and well-being of your chickens, you can maximize the production of high-quality eggs, ultimately contributing to the long-term success and sustainability of your layers chicken farming business.

Management and Labour

The number of farm workers you need will depend on the size of your poultry egg production project and your layer hosing system. Battery cage system requires less labour as compared to the deep litter system. If you are operating a small poultry egg farming business e.g. 100 birds, you and your family may be enough to take care of the birds. However if you are keeping 2000 chickens for egg production, then you will need full time employees to manage the poultry farm.  There is need for good technical knowledge of poultry egg production techniques for success in the business, and good management skills. The salaries and wages of your employees should be included in your poultry egg production business plan.

The amount of capital required for the poultry egg production business depends on the scale of the project. You can get a loan from the bank, or funding from investors, to use as capital to start your poultry egg farming business. If you plan to raise capital from investors and a loan from the bank, you need a good poultry egg farming business plan. If you don’t have access to investors and bank loan, you can use your personal savings and start small, and grow your business overtime. Egg production business is very profitable. If you reinvest the profits you get, you can quickly grow.

Marketing Plan

Layers are mainly reared for egg production. There are also possibilities of selling them as off-layers for meat. They can also be sold as layers to other farmers. That is why some of the core customer segments are consumers in general, traders, retailers, and farmers. Marketing of layers must be targeted to the intended prospects. Some of the most strategic targets are bulk clients. Examples are supermarkets, shops, hotels, and restaurants. Marketing to them can entail approaching them with a proposal to become their supplier. Another strategy is to participate at local farmers’ markets. The thrust is to capture customers who purchase in bulk, regularly. If that is achieved it will minimize marketing and logistical costs as well. The heart of the marketing plan must be centered on digital marketing. This includes content marketing via a website, social media, online marketplaces, and email marketing, amongst others. There are countless marketing opportunities on online platforms.  This means you should have professionally designed and detailed e-fliers that you use on social media. Effective marketing of layers must skirt middlemen in order to deal directly with paying customers.

Market for Poultry Eggs

The demand for eggs is very high. Over 82 million tonnes of eggs is consumed globally annually. That’s a lot! Eggs are considered an alternative cheap source of proteins. Almost every household consumes boiled/fried eggs. Increasing protein consumption and rising incomes drive consumption of eggs.   Around the world, consumption of eggs is on the increase. This increase is particularly notable in developing countries where changing diets have people consuming a greater number of calories from protein sources like poultry meat and eggs. You can supply your eggs to individual households, supermarkets / grocery shops, wholesalers, schools, restaurants, companies, organizations, events etc.

Chicken egg production business plan pdf

Advantages of Layers Egg Farming Business

Starting a layers chicken farming business offers numerous advantages that make it an attractive venture for entrepreneurs and farmers alike. One of the most significant benefits is the assurance of a steady and consistent income. Layers chickens are prolific egg producers, capable of laying eggs throughout the year, providing a reliable source of revenue that allows for effective financial planning. This consistency in egg production ensures that the business remains profitable even during economic downturns, providing a sense of financial security.

Moreover, the layers chicken farming business boasts good profit margins. Eggs are a staple food item with a consistent demand in both urban and rural markets. When managed efficiently, this business can yield substantial profits. Controlling production costs and optimizing operational processes are key to enhancing profitability. The affordability of starting a layers chicken farm is another advantage, making it accessible to a wide range of individuals and entrepreneurs.

Furthermore, layers chicken farming offers scalability, allowing you to tailor the business to your specific goals and resources. Whether you’re starting on a small scale for personal consumption or aiming for large-scale commercial production, the flexibility of this business ensures that you can expand or contract as needed. Additionally, it presents an opportunity for skill development, as running a layers chicken farming business provides valuable experience in animal husbandry, business management, and marketing. Overall, the layers chicken farming business is an enticing prospect for those seeking a sustainable and profitable agricultural endeavor.

Why You Need a Layers Chicken Farming Business Plan

A well-structured business plan for a layers egg production business is instrumental in helping you understand its profitability. It serves as a financial compass, providing insights into revenue projections, operational costs, and overall financial viability. By meticulously outlining factors such as egg production rates, feed expenses, labor costs, and market prices, a business plan allows you to assess the potential profitability of your venture. Furthermore, it helps you identify critical factors that can affect profitability. Armed with this knowledge, you can proactively strategize to maximize profitability, mitigate risks, and make informed decisions to ensure the long-term success of your layers egg production business. A business plan is a financial roadmap, outlining your startup costs, operational expenses, revenue projections, and potential profitability. Having a clear financial roadmap helps you secure funding, make informed financial decisions, and mitigate financial risks. If you need financial support to start or expand your layers chicken farming business, a well-structured business plan is essential for attracting investors, lenders, or potential partners. It demonstrates your commitment, professionalism, and the potential for a return on investment.

Your business plan outlines the day-to-day operations of your layers chicken farm, detailing how you will manage tasks such as feeding, housing, and disease control. Having these operational procedures documented promotes efficiency and helps you troubleshoot potential challenges. Furthermore, a business plan encourages you to identify potential risks and challenges that may arise during the course of your layers chicken farming business. By acknowledging these risks upfront, you can develop strategies to mitigate them, enhancing your ability to adapt to unexpected situations.

Pre-Written Poultry Egg Farming Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the poultry egg farming business, we encourage you to purchase our well-researched and comprehensive business plan. We introduced the business plans after discovering that many were venturing into the poultry egg production business without enough knowledge and understanding of how to run the business, how to keep the layers, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global business plan will make it easier for you to launch and run your layers egg production business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the poultry egg farming business.

Uses of the Poultry Egg Farming Business Plan (PDF, Word And Excel)

The Chicken egg production business plan can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your egg production business
  • As a project/business proposal
  • Assessing profitability of the poultry egg farming business
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation

Contents of the Poultry Layers Egg Production Business Plan (PDF, Word And Excel)

The business plan include, but not limited to:

  • Marketing Strategy
  • Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
  • Risk Analysis
  • SWOT & PEST Analysis
  • Industry Analysis
  • Market Analysis
  • Operational Requirements (Including technical aspects of how to keep and rear the layers, feed requirements etc)
  • Operational Strategy
  • Why some people in poultry egg farming business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your poultry egg production business

The Pre-written Layers Egg Farming Business Plan package consist of 4 files:

  • Poultry Egg Farming Business Plan – PDF file (Comprehensive Version – 71 Pages)
  • Poultry Egg Farming Business Plan – Editable Word File (Comprehensive Version – 71 Pages)
  • Poultry Egg Farming Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 38 pages)
  • Poultry Egg Farming Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the number of layers, selling price of  the eggs etc, and all the other financial statements will automatically adjust to reflect the change.

Click below to download the Contents Page of the Poultry Egg Production Business Plan (PDF)

Poultry Egg Production Business Plan PDF

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Many thanks for your incredibly efficient service and thorough business plan. I am very impressed with the business plan. Before I bought the business plan, I tried to do my own business plan – it was such a nightmare and it turned out badly, also not to mention the stress it caused me. I wish I knew about your website earlier!

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I purchased a business plan from you, and I’m glad to inform you that I was able to get my loan, and I’m starting my poultry farming business on the 1 st of July. This was made possible because of your business plan. Thank you very much, you made my dream come true.

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StartupBiz Global provided a very professional and comprehensive business plan which I used for my business. The business plan was easy to edit, and I was able to get the funding which I wanted. I highly recommend their business plans.

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I was able to understand the business side of farming because of your business plan. You did extensive research; the business plan was well prepared and fully detailed.  It made everything clear, and I have somewhere to start now. I am confident that I am going to succeed in my business because of the guidance from your business plan.

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I was extremely lucky to come across StartupBiz Global. Their business plan exceeded my expectations, and most importantly I was able to secure a loan from my bank. Thank you guys, now my dreams are coming true!

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How to Write a Business Plan for Your Poultry Farming Business in Kenya

Poultry products are in high demand – Poultry Business in Kenya is a big business that gives enough meat and eggs for daily consumption of people. Eggs and chicken meat gives the necessary protein that the body needs. There is a popular slogan from the poultry farmers association that goes thus “Eat an egg a day it is good for your daily growth”. To be a poultry farmer means you can be a boss of your own.

The first step you need to take to seize this opportunity is by developing a poultry farming business plan.

What Your Poultry Business Plan Should Look Like

Draw out your effective business plan. Poultry business plan is like a road map leading you to where you are going in you business. It will help you know where you are at any point in time. Hence your business plan should include:

1) Type of Bird you want to concentrate on

Here you choose Chickens (Layers, Kienyeji or Broilers). I choose chicken because that’s what this article focuses on. There are other types of birds that are good for livestock business too, such as Goose, Duck, Turkey, etc.

2) Write down your area of interest

You can’t just be in all aspect of poultry farming in Kenya. You have to choose your area of interest where you would like to concentrate your business. This will ensure high level of focus and professionalism. If you can do two area, no problem.

Below are some of the major Niches in Poultry Farming in Kenya or elsewhere.

  • Layers Breeding which is egg production by Layers
  • Broilers breeding which referrers to the chicken meat production by Broilers
  • Hatchery which has to do with breeding chicken for the purpose of Hatching new chicks
  • Poultry feed which is producing feeds for other poultry farmers

You may choose to Breed Layers and Broilers at a time or one of them. Hatchery is better done independently just like feed production. So, you choose your area of focus

3) Sort out Location

This has a direct effect to your startup cost. A location in a very remote rural area will cost far less than the one close to the urban area. Remote rural area with good road is the ideal location as you will be free from regulatory agencies and drive down the cost of labor too.

As a new person to Livestock business, you don’t want to invest all your capital into buying lands in urban area which may turn out not being used because Government policy is against setting up poultry farm near residential/urban areas for health implication.

4) Investment Capital

With location in mind, you now have clearer idea of the capital required of you. Write down your detailed capital and investment requirements for your poultry farming in Kenya venture and set out to source for it.

Like every other farming projects, the bigger you plan to start, the more investment required. You need to decide on the level of capital investment you are willing to commit into this business before starting.

  • Small scale Chicken Rearing (of about 50 birds) kept in cages at the backyard of your resident will take about Ksh.35,000 to start.
  • A medium scale poultry farming that requires land and housing and other materials in 1 – 2 plots of Land takes about Ksh.250,000 to Ksh.2 Million to start.
  • Large scale or Intensive poultry farming that requires high level of sophistication and more careful planning and professionalism, using advance Livestock farming techniques takes from Ksh.5 Million.

Develop Your Knowledge

The more business management tips and tricks you acquire, the more successful your poultry business will be. Poor business planning, results in poor farming management, and is the main factor that causes the failure of poultry farming, and small businesses in Kenya. Learning about effective management of various areas, such as changing the food or water in the event of fecal contamination can lower the risk of disease.

In case of spillage of water, you can clean the areas, which have greater risk of breeding germs, and can result in your chickens becoming diseased, and potentially dying.

You should fully understand exactly what your chicken should eat. Feeding your chickens a complete and nutritious diet is essential if they are to stay healthy and lay lots of lovely profitable eggs! Chickens will eat almost anything, so, to prevent deficiencies and health problems, a wide range of foods should be offered. A good quality poultry pellet should be the mainstay of their diet. This can be supplemented with grains such as maize, soya cakes, groundnut, worms, insects and any other meat produce you can afford.

Poultry farming in Kenya requires having the right knowledge to be able to the right things to get the right result. It requires hard work and prompt attention to details. Poultry Farming is little capital intensive but if you are starting on a micro scale (Home back yard) where you have a small space at your back yard, it is not. Starting small is the best way to enter and learn the business.

Before you venture into poultry farming business in Kenya, you need to seat back and do proper planning; make sure you have an idea of all the costs involved.

Business plan is a very important part of every business venture and that is why you hear about it very often. Unfortunately, most people who think about starting a business usually don’t consider writing a business plan.

I have read from different business experts about the fact that most start-up entrepreneurs do not write business plan but what I have not read from anyone is why this is so.

Why is it that most people have fear (so to say) about writing a business plan? I know the answer.

You see, there are many myths and lies you probably have heard about the subject of business plan. Some people present business plan as if it was a university thesis or an academic report to be defended before certain professors. Other people think that a business plan has to be 50 pages long and that it must be written in a certain “approved” format.

Well, I am here to tell you that all those opinions are not valid. Because there are some ugly lies around this important business step, most people are “afraid” of doing it.

Why do you need a business plan?

There are three reasons why anyone may need a business plan.

First, if you`re about to start a business and you want to convince certain people to raise capital for you. In this case, you want to use your business plan to “sell” your business idea to the investors so they will be willing to finance your business.

Second, if you want to start a business and you`re willing to be successful. Though you don`t need external investors, you obviously need to grow, to compete and to win the battle of the market place. You need a business plan.

Third, you may need a new business plan because the economic or market situation has make your last plans obsolete. Yes, business plan is not like an academic paper which may stand for many years and still be relevant.

Your projections, plans or tactics are dependent on many factors that are beyond your power and when things change that affect your business (positively or negatively), then your plans also must be re-written.

How long should a business plan be and how many years should it be?

I am sure you know that my answer will not be in agreement with what you have been told before and the reason is because, you see, most people usually see the world we are as a formal world where everything has to be done formally. That`s not true.

The world is not formal and every meaningful thing in the world is informal. Let me explain with an analogy.

If you are chatting with me on facebook or whatsapp, you will be looking at my profile picture and assume that you`re speaking with someone you`re seeing right in the profile picture. But no, the man who you`re seeing wears a good suit while the real me is wearing boxers and a signet.

You think I am formal, but I am not. How long should a business plan be?

Depending on your objective and who will read it. The last business plan I wrote was written on a single sheet of A4 paper. I typed and printed it out.

If you intend to write a business plan for yourself and not to convince any investor, I strongly recommend that you write your business plan in a single sheet of paper or two, worst, three. I know this is a strange advice so let me explain.

You see, human nature loves complexity while simplicity is the only valuable thing. Anything that is too complex will give you stress and then become a burden on you, then you’ll abandon it … making it useless.

If you are planning to write a business plan for your own usefulness, you will have to review it often (or else you won’t even follow it), so tell me, which document is easier to review, a ten pages document or two? What if you want to write a business plan to convince the investors?

Some people will advise you to write 50 pages and some other entrepreneurs might have written 100 pages in the past, but let me tell you the truth, nobody has time to read your thesis except the university professors.

The only people who have so much time are the poor people and I am sure if at all you want to use your business plan to get an investor to finance your business, then you`re talking about someone who is (probably) very busy.

Let me tell you this so you will understand what I am saying here.

Many CVs have been submitted to me by the job seekers in the past and I am sure they would have prepared those CVs thinking, “I will impress the employers”. Well, here comes the sad news … I have never in my life read a CV, I scan through them. I don`t have time, please.

Your business plan is like the CV for the job seekers. How long should it be? Its again depends on who will read it. 10 pages may help you. 15 pages may help you, but when you`re going beyond 20 pages, I am out!

If you forget everything, make sure you don`t forget this… the investors you will give your business plan to really don`t have time.

How many years should it be?

Another area where people miss it. They are writing 5 or 10 years business plan. I laugh. Think about planning for your agribusiness the way you think about goals for your life.

When I first learned about goal setting, I was impressed by that idea and I started by writing 5 and 10 years goals. I was wrong. It never worked. I later started writing one year goal and now I am writing goal for a third of the year (4 months). The reason is simple… you`re a human being like all of us. What you think/plan will happen will not happen the way you plan it.

Any agribusiness plan that is more than one year is actually questionable. That is my opinion. Any other business expert may tell you something different. So what and what should your plan contain? Before answering this question, permit me to cross out a popular lie about business plan.

Most people believe that if your plan is well written, it will win you huge amount of money from the investors. This is like telling a graduate, hey, if you can write your CV very well, you will be employed in a big company. That was then.

I hate certificate and CV and every single time people have submitted them to me, I have asked myself, what can this man/woman render as value for us (as organization)?

Do you think I am the only one with this mindset? Do you think your intending investors will be bought by a super-written plan? Think again.

Most investors will rather judge your five sentences than your 50 pages plans. That doesn’t mean that you shouldn’t write your plan very well. It simply means that you have more to do than just writing a plan. You have to understand in and out, front and back, up and down of your intending agribusiness. In fact, the written plan is nothing but the abstract of what is in your head, or else, you`ll fail in your attempt to convince business partners or investors to help your agribusiness.

Some people believe that business plan is what anyone (an expert) can sit down somewhere and just write for them. A man called me about two months ago and that was what he wanted me to do for him. If I write a “superb” plan for you, will I still be the one to defend it when your investors ask you questions? That is why the first task you have is to understand your agribusiness very well.

Okay, now let me tell you seven things that your business plan should contain. I will not write any complex term or academic jargon here (because I believe the world is not complex)

1) Your business name/title.

This is obvious. Example… Muguku Poultry Farm`s Business Plan

2) Objective/summary.

They call this Executive Summary, but don’t be deceived by this name. It simply means, why you are writing this plan. What do you want to achieve with your plan? If you’re giving it to an investor, what do you want from him? Constructively state your objective here. If you’re giving your plan to someone you want to convince to partner with you, state your objective and if your intention is to get him to finance your agribusiness venture, state that here.

3) Business description

What and what is your agribusiness all about? What is your farming all about? What are the future possibilities and threats in your farm? Describe your intending agribusiness here.

4) Market strategy.

An investor expects you to have been familiar with your product/service and market, as close as you are to your wife. He wants you to convince him of your intending marketing strategies and that is the reason for this face. How do you intend to win a good market share for your produce? This is very important, even if you`re not presenting your plan to any investor.

5) Competitors` analysis.

Here, an investor will want you to convince him that you understand the strengths and weaknesses of your competitors. Some people come up with a formula they call SWOT analysis. It simply means that you should analyses the Strengths, Weaknesses, Opportunity, and the Threats in the market place. This will help you to know how to play your agribusiness game and if you`ll be presenting your business plan to an investor, this will encourage him that you actually understand your “enemies” and are able to kill them

6) Your people.

If I want to invest with you, won’t I have interest in knowing who and who will be part of your agribusiness team? That is what you will want to write here. Who will be doing what, who will be handle what and who will be employed later to take care of what? These are the answers you have to provide here.

7) Financial situations and forecasts.

Here you`ll want to write about the financial requirements of your agribusiness, amount on ground now and what and what is needed. Above you have it. A guide that can help you to write a good agribusiness plan. And you see, all I have written here are by no means a “standard formula”.

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Simple, precise and straight to the point guide, thanks Fredrick.

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ProfitableVenture

Poultry Farming Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Agriculture Industry » Livestock Farming » Poultry » Poultry Business Plan

Poultry Farming Business

Are you about starting a poultry farm ? If YES, here’s a complete sample poultry farming business plan template & feasibility report you can use for FREE to raise money .

There are quite a great number of things that are highly needed by man as a nutritious source of food that is gotten from the poultry. Chief amongst them is them the egg. Poultry farms all over the world has egg as one of its primary produce and that is why people will continue to look to poultry farms to churn this out.

To start a poultry related business, you will first need to learn the ropes. Undertaking a thorough and exhaustive research is also one of the tasks that you will be saddled with.  Thereafter you might be required to do some apprenticeship so as to have firsthand experience on how to run a poultry farm.

A Sample Poultry Farming Business Plan Template

1. industry overview.

The agricultural industry of which poultry farming and egg production is a subset of is no doubt among the leading industry in most countries of the world; it is the industry that produces chicken and eggs for the populace.

Because of the significant role the agriculture sector plays, the government of most countries ensures that they go all the way to subsidize seedlings, fertilizers, and farming implements and machinery for farmers and also encourage entrepreneurs to go into commercial farming (poultry farming inclusive).

Hens, various birds, quails, guinea fowls, ducks et al are all birds that can be comfortably reared in a poultry farm. Chicken and birds are widely consumed in all parts of the world hence there is a large market for poultry farmers. If you are looking towards starting a livestock breeding business, then one of your options is to settle for poultry farming.

Poultry farming is a highly thriving and profitable business venture. Aside from the fact that people consume birds and chickens et al, supply of eggs is also a major source of revenue generation for poultry farmer. Players in the poultry farming and egg production industry basically raise chickens for meat, and egg production. The eggs produced may be sold for use as table eggs or hatching eggs.

The Poultry Farm and Egg Production Company Industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the united states of America alone, there are about 30,000 licensed and registered poultry farm and egg production company directly responsible for employing about 280,800 employees and indirectly responsible for employing roughly 1,339,900.

The industry rakes in a whooping sum of $10 billion annually with an annual growth rate projected at 6.1 percent. It is important to state that the establishments with a lion share of the available market in this industry are Cal – Maine, Land O’Lake, Inc., Michael Foods and Rose Acres Farms.

Statistics also has it that an estimate of about 35 companies are involved in the business of raising, processing and marketing chickens on a  commercial level; they export chickens, processed chickens and eggs to other countries of the world.

It is on record that Americans consume more chicken than anyone else in the world – more than 90 pounds per capita in 2015 – the number one protein consumed in the United States. So also, in 2015, almost 9 billion broiler chickens, weighing 53 billion pounds, live – weight, were produced. More than 40 billion pounds of chicken product was marketed, measured on a ready-to-cook basis.

The United States has the largest broiler chicken industry in the world, and about 19 percent of egg and chicken production was exported to other countries in 2015.Research conducted shows that the top 5 broiler producing states in the US are Georgia, Arkansas, Alabama, North Carolina and Mississippi.

If you are looking towards leveraging on the agriculture industry to generate huge income, then one of your best bet is to start a poultry farm and egg production business.

One thing is certain about starting poultry farming and egg production business, if you are able to conduct your market research and feasibility studies , you are more likely not going to struggle to sell your eggs and chickens because there are always food processing companies and consumers out there who are ready to buy from you.

2. Executive Summary

Noble Ernest Poultry Farms, LLC is a world – class and licensed poultry farm and egg Production Company that will be based in the outskirt of Santa Fe, New Mexico – United States. We have done our detailed market research and feasibility studies and we were able to secure a hundred hectares of land to start our poultry farm and egg production business.

Our poultry farm is going to be standard commercial poultry farm hence will be involved in raising, processing and marketing chickens and eggs ( Table eggs produced by battery chickens (white ), Table eggs produced by battery chickens (brown), Hatching eggs, Specialty eggs, and Table eggs produced by free-range chickens ) on a commercial level; we export chickens, processed chickens and eggs to other countries of the world.

We are in the commercial poultry farm and egg production line of business because we want to leverage on the vast opportunities available in the agriculture industry, to contribute our quota in growing the U.S. economy, in national food production, and also to export chicken and eggs from the United States to other countries and over and above to make profit.

Noble Ernest Poultry Farms, LLC is well positioned to become one of the leading commercial poultry farms and egg production business in the United States of America, which is why we have been able to source for the best hands and machines to run the company with.

We have put process and strategies in place that will help us employ best practices when it comes to commercial poultry farms and egg production processes as required by the regulating bodies in the United States of America. At Noble Ernest Poultry Farms, LLC, our customer’s best interest will always come first, and everything we do will be guided by our values and professional ethics.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Noble Ernest Poultry Farms, LLC is a private registered commercial poultry farm and egg production company that is owned by Mr. Noble Ernest and his immediate family members. The poultry farm will be fully and single handedly financed by the owner – Mr. Noble Ernest and his immediate family members at least for a period of time.

Before starting Noble Ernest Poultry Farms, LLC, and Mr. Noble Ernest was the Head of a renowned Agriculture Research Institute in The U.S. he worked in the industry for well over 10 years before resigning to start his own commercial poultry farm and egg production business. He is of course well experienced and highly qualified to run this type of business.

3. Our Products and Services

Noble Ernest Poultry Farms, LLC is a standard commercial poultry farms and egg production company that is committed to raising chickens and producing eggs for both the United States’ market and the global market. We are in the commercial poultry farms and production line of business to make profits and we are going to do all we can to achieve our business goals, aim and objectives.

These are the areas we will concentrate on in our commercial poultry farms. If need arises we will definitely add more poultry produce to our list;

  • Raising, processing and marketing chickens on a commercial level; we export chickens, processed chickens and eggs to other countries of the world.
  • Table eggs produced by battery chickens (white)
  • Table eggs produced by battery chickens (brown)
  • Hatching eggs
  • Specialty eggs
  • Table eggs produced by free-range chickens

4. Our Mission and Vision Statement

  • Our Vision is to become one of the leading commercial poultry farm and egg production brands not just in the United States of America but also on the global stage.
  • Noble Ernest Poultry Farms, LLC is a world class and registered commercial poultry farms and egg production company that is committed to raising chickens and producing eggs for both the United States’ market and the global market.
  • We want our chickens and eggs to flood the nooks and crannies of the United States and other countries of the world.

Our Business Structure

Noble Ernest Poultry Farms, LLC is a privately owned and managed commercial poultry farms and egg production business that intend starting small in Santa Fe – New Mexico, but hope to grow big in order to compete favorably with leading commercial poultry farms and egg production companies in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At Noble Ernest Poultry Farms, LLC, we will ensure that we hire people that are qualified, hardworking, and creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Operating Officer

General Farm Manager

Human Resources and Admin Manager

  • Accountant / Cashier
  • Sales and Marketing Executive
  • Field Employees
  • Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for the planning, management and coordinating all farm activities across the various sections on behalf of the organization
  • Supervises other section manager
  • Ensures compliance during project executions
  • Provides advice on the management of farming activities across all section
  • Responsible for carrying out risk assessment
  • Uses IT systems and software to keep track of people and progress of the growth of chickens and other birds
  • Responsible for overseeing the accounting, costing and sale of poultry farm produce
  • Represent the organization’s interest at various stakeholders meetings
  • Ensures that farming goals desired result are achieved, the most efficient resources (manpower, equipment, tools and chemicals et al) are utilized and different interests involved are satisfied. Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Oversees the smooth running of the daily office.

Accountant / Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for Noble Ernest Poultry Farms, LLC
  • Serves as internal auditor for Noble Ernest Poultry Farms, LLC.

Sales and Marketing Manager

  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Creates new markets cum businesses for the organization
  • Empowers and motivates the sales team to meet and surpass agreed targets

Field Workers / Contract Staff

  • Responsible for daily collection of eggs
  • Responsible for feeding chickens and other birds as instructed by the supervisor
  • Responsible for cleaning poultry and the entire environment
  • Changes the water for the birds as instructed by the supervisor on a regular basis
  • Handles poultry farm implements and machines (hatchery) as instructed by the section manager / supervisor
  • Assists in handling the chicken and other birds et al
  • Carries out task in line with the stated job description
  • Assists in transport working tools and equipment from the poultry farm and back to the designated store room
  • Handles any other duties as assigned my the line manager

Front Desk / Customer’s Service Officer

  • Welcomes clients and potential clients by greeting them in person, online or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the creative director in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Noble Ernest Poultry Farms, LLC do not intend to launch out with trial and error hence the need to conduct a proper SWOT analysis.

We know that if we get it right from the onset, we would have succeeded in creating the foundation that will help us build a standard commercial poultry farm and egg production company that will favorably compete with leading commercial poultry farms and egg production companies like Cal – Maine, Land O’Lake, Inc., Michael Foods and Rose Acres Farms in the United States of America and in the rest part of the world.

We engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured commercial poultry farm and egg Production Company that can favorably compete in the highly competitive commercial poultry farms and egg production industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Noble Ernest Poultry Farms, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Noble Ernest Poultry Farms, LLC;

Our strength as a commercial poultry farm and egg production company is the fact that we have healthy relationships with loads of major players ( agriculture merchants ) in the industry; both suppliers of poultry feeds and medications and buyers of chickens and eggs within and outside of the United States of America.

We have some of the latest commercial poultry farming hatchery, tools and equipment that will help us raise and produce eggs in commercial quantities with less stress. Aside from our relationship ( network ) and equipment, we can confidently boast that we have some the most experienced hands in Santa Fe – New Mexico in our payroll.

Our weakness could be that we are a new commercial poultry farms and egg production company in the United States, and perhaps it might take us sometime to attract big time customers in the industry. We are aware of this and from our projection will overcome this weakness with time and turn it to a major advantage for the business.

  • Opportunities:

The opportunities that are available to us as a standard commercial poultry farm and egg Production Company cannot be quantified, we know that there are loads of households, and businesses such as hotels and fast food restaurants that can’t do without daily supply of chicken and eggs. We are well positioned to take advantage of this opportunity

Some of the threats and challenges that we are likely going to face when we start our own commercial poultry farm and egg production company are global economic downturn that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), unfavorable government policies and the arrival of a competitor ( a commercial farm that engage in the rearing of chickens and other birds ) within same location.

There is hardly anything you can do as regards this threats and challenges other than to be optimistic that things will continue to work for your good.

7. MARKET ANALYSIS

  • Market Trends

The Poultry and Chicken Egg Production industry has greatly benefited from campaigns advertising the health benefits of chickens and eggs as a good source of protein.

No doubt, the increased demand of chicken and eggs from households and food related businesses and of course the growing popularity of specialty and processed eggs have rapidly improved revenue growth for the industry. In the face of this growth, profit margin has suffered from rising feed costs and also regulations regarding animal welfare.

As a matter of fact, one of the new trends is that with the recent advancement in technology, poultry farmers can now comfortably predict and produce the quantities of chickens / birds and eggs per time.

8. Our Target Market

Naturally, the target market of those who are the end consumer of commercial poultry farm produce and also those who benefits from the business value chain of the poultry farming and egg production industry is all encompassing; it is far – reaching.

Every household consumes produce from commercial poultry farms be it chicken or egg. So also almost all hotels and fast restaurants sell chicken and eggs. In essence a commercial poultry farmer should be able to sell his or her chicken and eggs to as many people as possible.

In view of that, we have positioned our business to attract consumers of chickens and eggs not just in the United States of America alone but also other parts of the world. We have conducted our market research and survey and we will ensure that we meet and surpass the expectations we set for the business. Below is a list of the people and business that we will market our chickens and eggs to;

  • Individuals
  • Restaurants
  • Fast food eateries
  • Agriculture merchants

Our Competitive Advantage

It is easier to find entrepreneur flocking towards an industry that is known to generate consistent income which is why there are more commercial poultry farmers in the United States of America and of course in most parts of the world.

For example, Statistics has it that there are 2.2 million farms in the United States of America, covering an area of 922 million acres. These goes to show that there are appreciable numbers of farmers in the United States of America but that does not mean that there is stiffer competition in the industry.

As a matter of fact, entrepreneurs are encouraged by the government to embrace commercial farming cum poultry farming and egg production business. This is so because part of the success of any nation is her ability to cultivate her own food and also export food to other nations of the world.

Noble Ernest Poultry Farms, LLC is fully aware that there are competitions when it comes to selling commercial farm produce all over the globe, which is why we decided to carry out thorough market research so as to know how to take advantage of the available market in the United States and in other parts of the world.

We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are effective and reliable poultry farming and egg production processes that can help us sell our produce at competitive prices, good network and excellent relationship management.

Another competitive advantage that we are bringing to the industry is the fact that we have healthy relationships with loads of major players (agriculture merchants) in the industry; both suppliers of poultry feeds and medications and buyers of chickens and eggs within and outside of the United States of America.

We have some of the latest commercial poultry farming hatchery, tools and equipment that will help us raise and produce eggs in commercial quantities with less stress. Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in Santa Fe – New Mexico in our payroll.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups commercial poultry farms and egg production companies in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Noble Ernest Poultry Farms, LLC is in the poultry farms and egg production line of business for the purpose of maximizing profits hence we have decided to explore all the available opportunities within the industry to achieve our corporate goals and objectives. Below are the sources we intend exploring to generate income for Noble Ernest Poultry Farms, LLC;

10. Sales Forecast

From the survey conducted, we were are able to discover that the sales generated by a commercial poultry farm and egg production business depends on the size of the poultry farm, the types of birds available in the poultry and of course the size of their marketing network.

We have been able to critically examine the poultry farms and egg production business and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

The sales projection is based on information gathered on the field and some workable assumptions as well with respect to the nature of commercial poultry farm and egg production business that we run. Below are the projections that we were able to come up with for the first three years of running Noble Ernest Poultry Farms, LLC;

  • First Fiscal Year-: $250,000
  • Second Fiscal Year-: $600,000
  • Third Fiscal Year-: $ 900,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), and unfavorable government policies.

  • Marketing Strategy and Sales Strategy

We are quite aware that the reason why some commercial poultry farms and egg production companies hardly make good profits is their inability to sell off their chickens and eggs as at when due.

Our sales and marketing team will be recruited based on their vast experience in the poultry farming and egg production industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Noble Ernest Poultry Farms, LLC.

Over and above, we have perfected our sale and marketing strategies first by networking with agriculture merchants and businesses that rely on daily supply of chicken and eggs from the poultry farms and egg production industry that are likely to become our customers.

In summary, Noble Ernest Poultry Farms, LLC will adopt the following strategies in marketing our commercial farm produce;

  • Introduce our business by sending introductory letters alongside our brochure to stake holders in the agriculture industry, households, hotels and restaurants and agriculture produce merchants et al.
  • Advertise our business in agriculture and food related magazines and websites
  • List our commercial poultry farms and egg production business on yellow pages ads
  • Attend related agriculture and food expos, seminars, and business fairs et al
  • Leverage on the internet to promote our business
  • Engage in direct marketing
  • Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means (both conventional and non – conventional means) to advertise and promote the business.

We intend growing our business which is why we have perfected plans to build our brand via every available means. We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our commercial poultry farm and egg production business.

Below are the platforms we will leverage on to boost our commercial poultry farm and production brand and to promote and advertise our business;

  • Place adverts on community based newspapers, radio stations and TV stations.
  • Encourage the use of word of mouth publicity from our loyal customers
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
  • Ensure that our we position our banners and billboards in strategic positions all around Santa Fe – New Mexico
  • Distribute our fliers and handbills in target areas in and around our neighborhood
  • Contact corporate organizations, households, landlord associations and schools by calling them up and informing them of Noble Ernest Poultry Farms, LLC and the poultry produce we sell
  • Advertise our business in our official website and employ strategies that will help us pull traffic to the site
  • Brand all our official cars and trucks and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Some of the factors that will help you sell your farm produce at the right price that will guarantee that you make profits is dependent on your strategy while some of the factors are beyond your control. For example, if the climatic condition is unfavorable and if there is natural disaster in the location where you have your commercial poultry farm, then it will directly affect the prices of your chicken and eggs.

Over and above, if you want to get the right pricing for your chicken and eggs, then you should ensure that you choose a good location for commercial poultry farm, choose a good breed that will guarantee bountiful harvest, cut the cost of running your poultry farm to the barest minimum.

Of course you should try as much as possible to attract buyers to your poultry farm as against taking your eggs and chickens to the market to source for buyers; with this, you would have successfully eliminate the cost of transporting the goods to the market and other logistics.

We are quite aware that one of the easiest means of penetrating the market and acquiring loads of customers for all our eggs and chickens is to sell them at competitive prices hence we will do all we can to ensure that the prices of our poultry farm produces are going to be what other commercial poultry farmers would look towards beating.

One thing is certain; the nature of commercial poultry farming makes it possible for poultry farmers to place prices for their eggs and chicken based on their discretion without following the benchmark in the industry. The truth is that it is one of the means of avoiding running into loss.

  • Payment Options

The payment policy adopted by Noble Ernest Poultry Farms, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Noble Ernest Poultry Farms, LLC will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for chickens and eggs.

13. Startup Expenditure (Budget)

When it comes to calculating the cost of starting a commercial poultry farm, there are some key factors that should serve as a guide. The different type of birds to be raised in a commercial poultry farm determines the total cost of setting up the business.

Besides, in setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting / leasing a big facility, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a commercial poultry farm and egg production business; it might differ in other countries due to the value of their money. Below are some of the basic areas we will spend our start – up capital in setting up our commercial poultry farm;

  • The Total Fee for incorporating the Business (commercial farm) in United States of America – $750.
  • The amount needed to acquire / lease a farm land  – $50,000
  • The amount required for preparing the farm land (poultry fencing et al) – $30,000
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
  • Marketing promotion expenses for the grand opening of Bill The Carpenter™ Furniture, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • The total cost for hiring Business Consultant – $2,500.
  • The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $9,400
  • The amount required for the purchase of the first set of chickens – $10,000
  • The cost for acquiring the required working tools and equipment / machines / hatchery et al– $50,000
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
  • The Cost of Launching an official Website – $600
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,000

Going by the report from detailed research and feasibility studies conducted, we will need an average of $500,000 to start a standard commercial poultry farm and egg production business in the United States of America.

Generating Funding / Startup Capital for Noble Ernest Poultry Farms, LLC

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. Finance is a very important factor when it comes to starting a business such as commercial poultry farming.

No doubt raising start – up capital for a business might not come cheap, but it is a task that an entrepreneur must go through.

Noble Ernest Poultry Farms, LLC is a family business that is solely owned and financed by Noble Ernest and his immediate family members. We do not intend to welcome any external business partner, which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources. These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $150,000 (Personal savings $100,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $350,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Noble Ernest Poultry Farms, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our chickens and eggs a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Noble Ernest Poultry Farms, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of six years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check : Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of farm land and building of standard poultry (cages): In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In Progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Compilation of our list of products that will be available in our store: Completed
  • Establishing business relationship with vendors – key players in the industry: In Progress

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Poultry Farming in Kenya

  • Pinterest 7

Poultry farming in Kenya is playing an important role in the total economy and fulfilling the nutrition demand in Kenya . Reports shows that some people are becoming billionaires by commercial poultry farming in Kenya.

Most of the farmers of Kenya raise egg laying or broiler chicken. Raising some other domestic birds can also be seen in Kenya.

Among the poultry birds, quail farming is becoming popular day by day. Some people raise poultry for family consumption and most of the farmers raise poultry commercial for profit.

Poultry egg consuming rate is relatively high than meat consumption in Kenya. Schools, hotels and homes are the biggest market for poultry eggs in Kenya. In case of meat, hotels are the major customer of chicken meat.

Table of Contents

Importance of Poultry Farming in Kenya

Poultry farming is a very important business in Kenya for several reasons. It provides a good source of nutritious food (like eggs and meat ). Both eggs and meat are are essential for human health. Commercial poultry farming business can creates job opportunities for many people (especially in rural areas where employment can be scarce).

Poultry production business also contributes to the country’s economy by generating income (through the sale of poultry products). This business can help to improve food security in the country. Actually, poultry farming business plays a very important role in Kenya’s agriculture sector and in improving the livelihoods of many people.

How to Start Poultry Farming in Kenya

You can start poultry farming in Kenya by keeping in mind both local and international market. If you don’t want to spend money in buying poultry products then you can go with small scale poultry farming in Kenya.

But for commercial production you have to focus on the marketing of your products. You can target large hotels, companies and also exporting to foreign countries for marketing your products.

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Step 1: Learn Practically

First of all, try to learn more about this business practically from any existing poultry farmer or breeder. Having practical knowledge is very important in this business. Visit as many farms as you can in your area to learn more about this business.

Step 2: Complete a Training

Completing a poultry farming training is also very important, especially if you are a beginner. Try to complete a training from your any organization in your area. Some agricultural colleges and universities also provide training about this business.

Step 3: Make A Business Plan

Making a good and effective business plan is also very important for starting and operating this business successfully. Make a good business plan before starting and try to work according to the plan. Include everything from starting to marketing in your business plan. Ask for help from an expert if you are a beginner.

Step 4: Select a Good Location

Selecting a very good location is very important for commercial poultry farming business in Kenya. Try to select the location far from residential area. Ensure good communication system is available in the selected land.

Step 5: Determine Your Farming Method

Poultry farming in Kenya can be done by using two methods and those are organic and inorganic. Both organic and inorganic methods are used for commercial poultry farming in Kenya.

There is a high competition between this two types of poultry farmers. There are some poultry products buying companies in Kenya that are not accepting inorganic poultry products (meat and eggs).

Some health conscious people are rejecting all types of inorganic foods including poultry eggs and meat. This is resulting a little drop in inorganic poultry farming in Kenya (not greatly).

Step 6: Choose The Right Breed

In Kenya, broiler and layer poultry are used for commercial meat and egg production. There are numerous world famous meat and egg producing poultry breeds available.

Select proper breeds according to your desired production. For commercial egg production choose highly productive layer breeds which are suitable for farming in Kenyan environment.

In case of meat production select highly meat producing broiler poultry breeds. You can visit your nearest poultry farming or training center for getting some information about suitable breeds for commercial poultry farming in Kenya.

Step 7: Purchase Equipment

You will need to purchase some equipment for operating a successful poultry farming business. Read more about poultry equipment .

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Step 8: Purchase Chicks

Purchase chicks from your local or nearest breeders or suppliers. Always try to purchase good quality, healthy and active birds for your farm. You can ask for help from an expert if you don’t have enough experience.

Step 9: Ensure Good Housing System

Good designed and well facilitated poultry housing is a must for commercial poultry farming in Kenya. Housing system and design depends on the farming system and chosen poultry breeds.

But follow some instructions while building house for all types of poultry breeds. Proper ventilation system is very urgent. This keeps the birds healthy and productive.

Make sure that your poultry house is well ventilated. Keep proper facilities for entrancing sufficient amount of fresh air and light inside the house.

If you want to start large scale poultry farming , then making numerous houses will be effective. Keep about 40 feet distance from one house to another house while making numerous houses.

Always clean the house perfectly before bringing the chicks inside the farm. Clear the litter on a regular basis.

Wooden or rice bran can be used for making litter for the poultry birds. Keep all the poultry equipment clean and germ free. Clean all equipment on regular basis.

  • Poultry housing
  • Broiler poultry housing
  • Layer poultry housing
  • How to build a poultry house .

Step 10: Provide Nutritious Feeding

Feeding good quality nutritious food keeps the poultry birds healthy and productive. High quality fresh foods with availability of all types of nutrient ingredients is the key to success in commercial poultry farming business.

  • Poultry feed
  • Broiler poultry feed
  • Layer poultry feed

Along with providing good quality foods serve them sufficient amount of fresh and clean water according to their demand.

Step 11: Proper Breeding Management is Important

Proper breeding is important if you want to produce fertilized eggs. Most of the poultry birds are naturally very good breeders. They will breed easily if you keep good ratio of male and female birds in your flock.

Step 12: Care and Management

Always take good care of your poultry. Vaccinate timely to keep them free from all types of poultry diseases . Keep your farm free from other harmful animals and prevent all types of predators.

Step 13: Marketing

There is already a ready market available for marketing your poultry products. Small scale farmers can easily sell their products in local market.

And large scale poultry farmer can try to sell their products in large hotels, companies or in international market.

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Poultry farming has a great contribution to the economy and food demand of Kenya. The main benefits of commercial poultry farming in Kenya is that, diseases are less in poultry and as a result we don’t have to import poultry products from foreign country. Along with gaining profit from commercial poultry farming in Kenya we have to ensure the availability of required food demand. Hope this guide has helped you. Good luck and may God bless you!

Frequently Asked Questions (FAQs)

People ask many questions about poultry farming in Kenya. Here we are trying to list the most common questions about starting and operating poultry farming in Kenya, and trying to answer them. Hope you will find your answer. Don’t hesitate to ask us if you have more questions.

Is poultry farming profitable in Kenya?

Yes, sure! Poultry farming is a very lucrative business in Kenya and many people are doing this business for making money.

How much does it cost to start a poultry farm in Kenya?

Starting a small to medium sized poultry farms will cost you approximately Ksh 3000 to Ksh 25000 depending on the number of birds.

What is the main problem facing poultry farming in Kenya?

Large numbers of poultry die when there is an outbreak of disease like chicken flu is the main problem of poultry farming in Kenya.

How can I succeed in poultry farming in Kenya?

You can make good profits from poultry farming business through proper care and management.

How long do broilers take to mature in Kenya?

Broiler chickens generally take around 35-42 days to reach marketing size when they reach around 1.75 kg live body weight.

How much does it cost to build a chicken house in Kenya?

Depends on the number of birds you want to raise.

Which chicken breed is best for eggs in Kenya?

Kuroiler chickens are considered best chicken breed in Kenya. It is a dual purpose breed which is good for both meat and eggs production purpose.

How do I sell my chicken in Kenya?

You can target selling your chickens directly in the market.

How much does chicken feed cost in Kenya?

Cost of chicken feed can vary from Ksh 2,500 to Ksh 4,500 depending on the type of feed.

How much is a kilo of chicken in Kenya?

A kilo of chicken will cost around Ksh 510.26 per kg.

How much is a crate of eggs in Kenya?

A crate of eggs will cost Ksh 360 in Kenya.

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    The Mobile Poultry processing units are targeted towards many consumer categories like individual families, small scale farmers/producers and restaurants etc. Below is a brief snapshot of poultry consumption characteristics:

  22. business plan poultry farming.docx

    Both the small scale and the large scale agricultural farmers in need of manure. Hospitals including Teso District hospital, health centers and nutritional clinics in the town.

  23. Business Plan of Poultry Farm

    BUSINESS_PLAN_OF_POULTRY_FARM.docx - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. This document outlines a business plan for a poultry farm partnership in Ethiopia. The plan aims to meet customer demand, create jobs, and contribute to the economy. The farm will source chickens and eggs from local producers near Addis Ababa and distribute ...