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PhD in Management

The Marketing programme  focuses on both managerial and consumer decision-making processes in marketing. The programme’s mission is to contribute to the body of knowledge of marketing in a way that has academic rigour, leads to new scientific insights and has practical relevance.

The three themes of the Marketing programme are: consumer behaviour, marketing management and strategy, and marketing modelling.

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PhD in Business program track Marketing

The marketing group at Tilburg conducts academic research at a world class level in all three areas of marketing: Quantitative Modelling, Consumer Behavior, and Marketing Strategy.

Description of the research field and topics

The marketing group at Tilburg conducts academic research at a world class level. Our aim as a department is to excel in all three areas of marketing: Quantitative Modelling, Consumer Behavior, and Marketing Strategy. Independent evaluations, UTD rankings, and our track record in top marketing journals all testify to the high quality of our work. Our faculty members each have their specializations, and cover the wide field of marketing from retailing to online behavior, from branding to media effects, and from (social) perception to decision making.

Course program

We have a small group of PhD students (typically 1 to 3 that start each year), that are an integral part of our department. They follow excellent courses taught by our faculty, are supervised by our research faculty, and take part in lab group meetings, seminars etc. Our top students often join international selective meetings like the AMA-Sheth doctoral consortium. If interested, students can also select coursework taught by world-class scholars from other relevant areas (such as psychology for CB, management for marketing strategy, or econometrics for modelling).

Placement records

Academic Placement (all assistant professors)

• University of Amsterdam, NL - 2020
• University of New South Wales, Australia- 2020
• Erasmus University Rotterdam, NL -2018
• University of Amsterdam, NL – 2018
• Massey University, New Zealand - 2017
• UNC Kenan-Flagler Business School, U.S. – 2017
• Hong Kong Polytechnic University, China - 2015
• University of Rochester, U.S. - 2015
• Vrije Universiteit Amsterdam, NL – 2014
• Penn State University, U.S. – 2013

Professional Placement

• ABN AMRO - Data scientist - 2021
• Deloitte - Data scientist – 2017
• Dutch National Bank (DNB) – Cash Policy department – 2017

Key publications

View recent publications of the marketing group

Meet the faculty of the marketing group and their research interests

Graduate Program Coordinator PhD in Business – track Marketing

Dr. tatiana sokolova.

Associate Professor

TiSEM: Tilburg School of Economics and Management TiSEM: Department Marketing

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262 marketing-phd positions in Netherlands

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PhD in Marketing

The Marketing department at the Amsterdam Business School (University of Amsterdam) invites applications for a PhD position in Marketing with a quantitative orientation. We are looking

PhD : Transgender People and the Labor Market : Content and Consequences of Media Portrayals in NL

the communication in the job application process? Join our PhD project and explore these questions with us! We are looking for a motivated and enthusiastic PhD candidate for the project “Transgender people and the

PhD Candidate in Social Norms and Gender Inequalities in the Labour Market (0.8-1.0 fte)

to staff position within a Research Infrastructure? No Offer Description The Department of Economics of Leiden Law School at Leiden University has a vacancy for a: PhD Candidate in Social Norms and

PhD position in the department Law & Markets

& Markets , is looking for a PhD researcher (fulltime). The overarching mission of the Department of Law & Markets is to develop and deliver cutting-edge, high-quality research and teaching on legal

PhD Position on LGBT Migrants in the Labour Market

to staff position within a Research Infrastructure? No Offer Description Shape the future of equality in the workplace! Unlock the complexities of labor market outcomes of LGBT migrants in this PhD

PhD Position in Stochastic Modeling and Computational Finance for Renewable Energy Markets

to the dynamic and increasingly vital area of renewable energy markets . As a PhD candidate in our group, you will dive deep into the complexities of financial mathematics, developing and refining models and

PhD position Platform Cooperatives for the Inclusion of Disabled Workers

challenge while contributing to broader societal issues such as labor market shortages, budget strains, and energy transition. Key takeaways This PhD project builds on the notion that labor market

Two PhD positions in AI-based methods for integrated hydrogen (m/f/x)

Centrum Wiskunde & Informatica (CWI) in Amsterdam has vacancies for: Two PhD positions in AI-based methods for integrated hydrogen-electricity systems (m/f/x) Background Our energy systems

Assistant Professor of Marketing

Marketing / Business Administration / Psychology / Marketing Science / Artificial Intelligence or other relevant discipline (near to completion of PhD will also be considered). Excellent teaching and

PhD Social tipping points and individual consumer choices (1.0 FTE)

PhD Social tipping points and individual consumer choices (1.0 FTE) (V24.0328) « Back to the overview Job description The project is part of the Horizon TealHelix consortium. The goal

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PhD programmes

A PhD track consists of original scientific research under the supervision of a professor, which takes on average 4 years.

Every year, around 400 PhD candidates defend their dissertation at Leiden University, spread across all the University’s different disciplines.

A PhD track consists of original scientific research under the supervision of a professor, which takes on average 4 years. Many PhD candidates are employed by the University, but a number are subsidised by a grant that they have acquired themselves. The University also has a large number of external PhD candidates, who generally work part-time on their research. 

Every PhD candidate is enrolled in one of the University Graduate Schools.

Read more about Studying for your PhD .

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PhD at the School of Business & Economics

Most of the PhD candidates, internally or externally paid, are employed by the school. Only the part time- and scholarship PhD candidates are not employed.

Our mission is to attract highly motivated, talented PhD candidates to further cultivate their talents through extensive supervision, by welcoming them in an international, open and inspiring environment where knowledge exchange and research cooperation are highly stimulated, and by providing a safe, informal and friendly atmosphere. Your supervisor will help you draw up a training and guidance plan at the start of the project, and guide you in planning your research dissemination activities and seminars at international conferences and at other academic institutions.

Being a member of SBE gives you the opportunity to:

• receive high level course work with leading international scholars at the  Tinbergen Institute ,  Amsterdam Business Research Institute , and/or Business Data Science ;
• be involved in research and social activities, like seminars, workshops, social gatherings;
• be introduced in numerous networks, in and outside the Netherlands;
• have a research budget (for conferences, research visits and /or other research costs);
• gain experience in teaching.

Research at SBE

In recent decades, inequality in the world has been increasing. Governance for Society looks at the underlying causes of inequality and how they relate to differences between regions, between urban and rural areas, and between educational levels. For example, Professor of Policy Evaluation Bas van der Klaauw focuses his research on economic inequality. What makes someone successful? And to what extent does education play a role in this?

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Training programme

The PhD candidates of the School of Business and Economics receive training at three graduate schools. The PhD candidates in economics, econometrics or finance receive training at the Tinbergen Institute, and the PhD candidates in Business Administration and Operations Research receive training at the Amsterdam Business Research Institute. Furthermore, all the PhD candidates can take courses at Business Data Science

• Tinbergen Institute (TI)
• Amsterdam Business Research Institute (ABRI)
• Business Data Science (BDS)

PhD trajectory in Economics, Econometrics or Finance

If you are interested in a PhD trajectory in Economics, Econometrics or Finance, you have the following possibilities at the SBE:

Research Master + PhD programme (2+4 years): Economics, Econometrics or Finance

Candidates who are interested in a PhD in Economics, Econometrics or Finance can apply for the Research Master at  the Tinbergen Institute .

The Tinbergen Institute offers a graduate programme consisting of two years of intensive graduate coursework in the institute's Research Master programme (Mres) and four years of PhD thesis research. The Research Master programme in economics, econometrics, and finance, is an excellent preparation for PhD thesis research in these fields. The Mres programme is taught by the best researchers of the three economics departments participating in the institute (Vrije Universiteit Amsterdam, University of Amsterdam and Erasmus University Rotterdam), and by internationally renowned guest lecturers. Students are carefully selected from a large international pool of applicants. Each year at most 30 students are admitted and thorough selection is part of the admission procedure. The Mres programme has been accredited by the Dutch and Flemish Accreditation Organisation for higher education (NVAO) and leads to a Master of Science in Economics degree.   PhD programme The PhD programme takes four years and leads to a PhD degree. These four years are primarily spent on writing research papers for the PhD thesis and on participation in international conferences, workshops, and seminars.   Currently, about 120 students are enrolled in our graduate programme. Roughly half of all students come from abroad; students have come from Europe, Asia, North-America, South-America, and Africa.    More information For more information and application procedures see  www.tinbergen.nl

4 year PhD programme on an externally funded project: Externally funded PhD positions

In addition to the annually PhD positions in Economics, Econometrics, Finance, and Business Administration, there are throughout the year specific project based PhD positions advertised separately on the vacancy pages. For current PhD-job-openings please check  vacancies .

Part time PhD programme: Part-time PhD in Economics

Candidates who wish to write a dissertation on a part-time basis are facilitated through supervision, access to the library and research seminars organized by the School. In some cases office space is provided as well.

Applicants are advised to write a short research proposal which fits in one of the research programmes of the School (for more information on our research see the  research portal  and the  departments ) and send this, together with a cv and motivation letter, to the potential supervisor. This is possible throughout the year. There is no application deadline.

If the potential supervisor is interested in supervising the research project, the proposal will be elaborated. When the research proposal is finished, the candidate can start her or his research. The candidate will receive a ‘VU-NET-ID’ which will give access to the library and an email-address. If needed a tailor made plan for education (up to 30ECTS) will be made in consultation with the supervisor and the Director of the Graduate School. The part time PhD student is required to pay a fee of €7,500 euro for the entire period. The fee will be used by the School to pay the courses at the  Tinbergen Institute , the  Amsterdam Business Research Institute , Business Data Science  and or other graduate schools.

Part time PhD students will not receive a salary or scholarship, and thus must be financially independent. Only candidates with a university master degree are eligible for this programme.

For questions, please contact Ina Putter ( [email protected] ). For information about the dedicated part-time PhD programme in Business and Management, please click  here

PhD trajectory in Business Administration

If you are interested in a PhD trajectory in Business Administration, you have the following possibilities at the SBE:

4 year PhD programme on an Internally funded project: Annually open competition PhD positions

The ABRI PhD Program in Business and Management will provide you with a wealth of opportunities to engage in impactful research that will advance our understanding of business and society.

The ABRI PhD Program in Business and Management is a challenging program that will help you leverage your talent for doing research. Our program, along with the mentorship of a dedicated supervisory team, will support your development into a leading scholar, teacher, and influential thinker in international business and management research. During the 4-year rigorous training trajectory, you will acquire the academic foundations of business and management research, learn theoretical knowledge and methodological skills for conducting independent research in your field of choice, and develop 3+ academic papers that will form the body of your PhD dissertation. Through this PhD program in Business and Management we support you in:

• Learning to conduct high quality research
• Publishing research in international peer-reviewed scientific journals
• Becoming a valuable member of, and a contributor to a vibrant academic community

The PhD program in Business and Management at a glance:

• Start date: September
• Application opens in October, deadline is early January
• Duration: 4 years
• The PhD in Business and Management is a full-time program
• Most courses and training activities will take place at the campus of Vrije Universiteit Amsterdam (during Covid also online)
• Fully-funded PhD positions (including a generous salary and financial support for conferences, international research visits, data collection and other research expenses) are available on a competitive basis

View all admission requirements, costs & practical information  

Part time PhD programme: Part-time PhD in Business and Management

The Amsterdam Business Research Institute ( ABRI ) offers a part-time PhD programme for management practitioners. This programme supports executives and management professionals with a relevant background in conducting PhD-level research, and facilitates them in matching their professional experience with excellent academic insights. 

ABRI’s part-time PhD programme offers a conveniently structured trajectory, intensive academic and mentoring support, access to VU Amsterdam facilities, a great research community, a professional and innovative environment and an extensive array of enrichment activities. For more information and application details, please visit  the programme’s webpage .

With the part-time PhD programme, ABRI aims to support business leaders in:

• Leveraging their expertise for the creation of innovative business concepts
• Leveraging existing research findings into a new integrated knowledge
• Publishing their work in international business and scientific journals
• Becoming part of a stimulating academic community

What makes ABRI’s part-time PhD programme a great choice?

• Teaching and supervision by internationally renowned professors
• Research support from VU research centres specialising in different business topics (e.g., servant leadership and professional services)
• A unique programme design, focused on a sequential development of academic research papers
• Intellectually stimulating research community
• Excellent location and facilities
• A module-based programme enabling participation of highly-mobile and international participants

Unique characteristics of the programme

• Each programme year follows a cycle of research paper development
• The learning process is deliberately divided into the six sequential modules
• Attainable milestones are set to allow working professionals to stay on track
• The focus on developing academic writing skills enables participants to publish their research work in international peer-reviewed journals

PhD policy and facilities

Hora Finita

Hora Finita is the PhD tracking system of VU Amsterdam. All processes related to the PhD trajectory, from the admission to the trajectory to the submission of the dissertation, run through this system. PhD candidates are registered in Hora Finita within the 3 months (external PhD candidates within the first year and at minimum 2 years before the completion of the dissertation) by the research policy officer. PhD candidates and their supervisors have access to Hora Finita with their vunet-id.

Training and Supervision Plan

To be formally admitted to a PhD trajectory at the VU, the PhD candidate and supervisors fill out the Training and Supervision Plan ( TSP ). This TSP should be created within the first three months of a project, except for the PhD candidates of the ABRI Part-time PhD program in Business who will fill out the TSP after the 1 st year when the supervisory team is appointed. When the TSP is completed, it will be sent to the PhD candidate advisor for approval. When the plan is approved, the plan will be uploaded in Hora Finita. A PhD candidate cannot be formally admitted to a PhD trajectory without an approved TSP and a PhD cannot be completed without a fulfilled TSP. The TSP consists of the following items:

1 Research Proposal and work plan

Every PhD candidate works with a feasible research proposal as of the start of the PhD (3-year trajectories) or within the 1st year (other trajectories), including a realistic work plan. It should be updated over time to make sure that at each moment a candidate has a feasible plan to complete within a mutually agreed time-frame.

PhD students who are employed at SBE have a teaching obligation because it is important for their (academic) career to gain teaching experience. Regular PhD candidates have a teaching load between 0.1 and 0.2 fte. Departments have flexibility to spread teaching load across candidates and across periods. Supervisors and department heads need to ensure that PhD candidates do not teach more than expected.

SBE has set up a teaching skills course, the so-called mini-BKO, for the internal PhD candidates, to give them the skills to teach and supervise theses. External and Scholarship PhD candidates do not teach and are therefore not invited to take the course. This teaching course consists of 3 modules: Module 1 (basic teaching skills) takes place in September, Module 2 (advanced teaching skills) takes place in January and Module 3 (thesis supervision) takes place in March / April. Once a PhD has completed all modules, he / she will receive 4 ECTS.

All PhD candidates at the VU need to receive training at PhD level of a total size of at least 30 ECTS. PhD candidates who have completed a research master's degree in a relevant direction are exempt from following training. All PhD candidates of SBE are affiliated with the Tinbergen Institute or ABRI where they can take the courses to fulfil the requirement of 30 ECTS. It is also possible to take courses at other graduate schools within or outside the VU. An overview of all courses offered at the VU is available on the VU website . In consultation with the supervisors and upon approval of the PhD candidate advisor, a training plan is drawn up at the start of the PhD process. The following components are in any case compulsory for all PhD candidates:

• Research integrity course/module
• Research data management course/module
• Research methods course (free to choose)
• At least 1 presentation at a conference
• Transferable skills course/module
• How to manage my PhD project-workshops/modules

The remaining parts of the training program should form a complete and coherent whole. Only in exceptional cases PhD candidates are exempted from training.

4 Supervision

Every PhD candidate has at least 2 supervisors. We expect supervisors to be able to be closely involved and co-responsible for a project (e.g. contact every two weeks). Supervisors should support and mentor candidates, make sure that candidates have a feasible (high-level) planning throughout the trajectory, and that supervisor and candidate mutually agree on expectations that are aligned with career prospects. Every PhD supervisor at SBE is expected to take the 'supervising PhD students' course at the VU. This will be monitored by the Research Office and the HRM department.

PhD candidates and supervisors should explicate expectations on content, process, and ambitions, which may be tailored to domain, topic, and candidate. The PhD candidate and the supervisors should discuss expectations at the start of the PhD and continue the conversation. Expectations may differ between candidates who aim for a position outside academia and candidates who want to be competitive at the academic job market. The role of supervisors could also become part of conversations as part of monitoring of progress.

When the TSP is completed, the plan will be sent to the PhD candidate advisor for approval. When the plan is approved, the PhD candidate can upload the plan in Hora Finita. A PhD cannot be completed without an approved and fulfilled TSP.

Monitoring and support

SBE has two PhD candidate advisors, one for the TI PhD candidates ( Dr. Bjoern Bruegemann ) and one for the ABRI PhD candidates ( Prof. Maria Tims ). These PhD candidate advisors meet with all PhD candidates at least once a year in which progress and other PhD-related issues are discussed. In these meetings light-weight progress reports may be used. In case of concerns, the supervisor(s) should be included in the conversation.

In addition, PhD candidates can make an appointment with the confidential counsellor of the faculty, Ina Putter, to discuss other issues that may occur. Depending on the issues, she may refer the PhD candidate to other persons such as the confidential counsellor for academic integrity issues, the confidential counsellor for VU personnel, or the PhD psychologist .

Annual Introduction Meeting

In October SBE organizes an introduction meeting for all the new PhD candidates. During this meeting, the PhD candidates receive information about their PhD programme from the two graduate schools (ABRI and TI) and about the facilities offered by the faculty. The meeting will be concluded with drinks where PhD candidates can get to know each other.

Within one year after the start of the PhD trajectory the PhD will be evaluated by the supervisors in a Go/No Go interview (coinciding with the first yearly evaluation), based on a progress report of the PhD candidate and the (updated) TSP and advice of the PhD candidate advisor.

In this interview, the supervisor will discuss the work of the PhD, his/her performance, the atmosphere at work, and working conditions. Furthermore, agreements will be made concerning the quality and execution of research and other tasks.

Plagiarism scan

VU and SBE mandate at least one plagiarism scan for education and prevention purposes. PhD candidates who started after September 2022, need to scan their first academic product (article or chapter) using the dedicated VU-licensed plagiarism software. Results have to be discussed with PhD supervisors, and conclusions are to be shared with SBE’s Research Office and uploaded in Hora Finita. In case of serious concerns, performance of another scan is mandatory before the thesis is finished. In future, this policy may be extended to the whole dissertation.

PhD community

A successful PhD project also depends on a supportive community. PhDs can find this among other PhD candidates in the graduate school as well as in the departments. Both ABRI and TI stimulate the development of collaborative relations. At SBE a PhD council has been installed in which the PhD candidates of the faculty are represented and who organizes academic and social events for all the PhD candidates of SBE. Furthermore all PhD candidates have access to the PhD community page at CANVAS.

PhD candidates who are employed at the School of Business and Economics have a research budget of €6,500. Full time PhD candidates with a scholarship for the China Scholarship Council have a research budget of €2,000. This budget is for traveling (in and outside the Netherlands for attending conferences, workshops, and summer schools, and for research visits at other universities), for literature, and other research activities. Scholarship PhD candidates who pay a fee of €5,000 per year via their scholarship have the same budget and facilities as the internal PhD candidates for research, conferences, and training.

PhD candidates who are employed on an NWO grant have a benchfee of €5,000 for research and traveling. When the €5,000 is spent, they have another €1,500 research budget of SBE.

Dissertation printing costs

PhD theses of TI students are published in the Tinbergen Institute Research Series. For this purpose, TI has made an agreement with Rozenberg Publishers in Amsterdam. All PhD candidates of TI are supposed to publish their thesis in these series, provided that they finish their thesis within two years of the end of their TI appointment. When the thesis is published in these series, TI pays the printing costs of the thesis up to a maximum of €1.250.

PhD theses of ABRI PhD candidates are published in the ABRI Dissertation Series. For this purpose, ABRI will give the PhD candidate the ABRI logo and format to put on the back cover and the spine of the book. All PhD candidates of ABRI are supposed to publish their thesis in these series. SBE pays the printing costs up to a maximum of €1.250.

Tuition fees external and part-time PhD candidates

For the scholarship PhD candidates who receive a scholarship from their government and for whom the government is willing to pay a tuition fee, SBE asks a tuition fee of €5,000 per year. This tuition fee covers the following costs for 4 years: doctoral education, research costs, dissertation printing, vunet-id, and hospitality agreement, including access to office space and IT facilities.

External PhD candidates who are doing a part-time PhD at SBE (outside the ABRI part-time PhD programme) pay a tuition fee of €7,500 for the entire PhD trajectory (to cover costs for vunet-id, doctoral education and supervision): €2500 per year for the 1 st and 2 nd year, and €1250 per year for the 3 rd and 4 th year. The maximum duration of external PhD trajectories is 10 years.

The external PhD candidates who are doing the part-time PhD programme for business leaders at ABRI are required to pay €20000-€25000 in case of a 4-year trajectory including the costs of modules, individual supervision, access to ABRI research courses (optional) and summer schools, registration, food catering and access to VU facilities and services.

Doctorate regulations

In the Doctorate Regulations all matters concerning your thesis and defense are described in detail.

Doctorate Regulations (PDF)

Ius Promovendi 

According to the Doctorate Regulations article 9.3 a dean may grant ius promovendi to an associate professor of their own faculty. The dean evaluates the competence of the staff member concerned in relation to the relevant criteria set by the College of Deans. The criteria are:

• the Associate Professor is a good researcher, as demonstrated by multiple peer-reviewed publications of excellent scientific quality. In particular, the associate professor meets the publications criteria as set for professor 2 and associate professor 1 .
• The Associate Professor is a good supervisor, attested by at least two successfully completed PhD theses that he / she has supervised in the formal role of co-supervisor.

If an associate professor meets these criteria, he/she can submit an application for ius promovendi to the dean via Ina Putter ( [email protected] ). 

PhD Council

The SBE PhD council consists of a small number of PhD candidates from ABRI and Tinbergen research institutes at the School of Business and Economics at the VU and aims to fulfill three core functions:

• Communication point to the SBE PhD community regarding any issues that occur during their PhD trajectory
• Representation of both ABRI and Tinbergen PhD community’s interests to the faculty board
• Community building among SBE PhDs

Type of activities we organize

Typically PhD council will hold three events a year:

• The start of the academic year event around September/October to meet the new PhDs and gather PhDs’ input to set new goals for the PhD council
• The midyear event around January/February to track the progress on the goals set for the year and check in with the SBE PhD community
• The end of the year event around June to update on the state of the goals set at the beginning of the year and close off the year on a positive note with the SBE PhD community

The council is always open to hear any concerns or ideas from the PhD community via email [email protected]

Introduction of the current Council members

Chantal Schouwenaar I am a PhD candidate at the department Ethics, Governance and Society, in the Health Economics group. My PhD topic is the economic perspective on the needs and preferences of older people (with dementia) regarding ageing-at-home versus in institutional long-term care. I'm a Food Scientist from my bachelor's degree in Delft and a Health Scientist from my master's degree here at Vrije Universiteit Amsterdam. In my free time I enjoy dining with friends, keeping my cat happy and hiking. Please feel free to reach out to me with any questions or ideas you may have!

Jet Vink I am a PhD candidate at the Management and Organization department, strategy group. From a background in design, bachelor of Industrial Design at the TU Eindhoven, I made the transition to business a few years ago. Within my PhD research I examine the ways in which power interactions and leadership behaviour shape the interdependence within business ecosystems to influence the evolution and performance. Complementing the mental exercise of research, I try to maintain some connection to working and creating with my hands. Recently I have focused on smithing (I forged my own kitchen knife) and ceramics. Additionally, you will not only find me on the dance floor for my research, but also to enjoy some salsa dancing.

Eva Mynott I am a PhD candidate at the Finance Department. My research interests are in the behavioral side of asset pricing, particularly in investor behavior in financial markets. I study the presence of extrapolative beliefs in stock and bond markets and whether these beliefs vary over time and across assets. Prior to my PhD, I obtained an MPhil degree in Economics from the Tinbergen Institute and an MSc degree in Quantitative Risk Management from the Vrije Universiteit Amsterdam. In my spare time I am a ClassPass (sports) and Duolingo (languages) addict, but I also love to cook and have long dinners with friends.

Teresa Laguna Without a doubt, COVID has left a mark in our lives in a good and a bad way. For me, one of these good experiences is associated with the possibility to start a PhD at ABRI in the marketing department. To make this possible, I received the Fund for the Development of Human Resources (FIDERH) administered by the Bank of Mexico. At ABRI, under prof. dr. Van Herk’s guidance, I will investigate "soft" and "hard" determinants affecting foreign direct investments (FDI) attraction through a study on nation branding across developing and developed countries. I have many hobbies like practicing classic ballet or going to the movies, as well as I really enjoy being part of the PhD council. For me it is a great opportunity to share ideas and work on improving students’ facilities during their stay at the Vrije Universiteit Amsterdam.

Jack Fitzgerald I am a PhD candidate in economics in the Ethics, Governance, and Society department's Behavioral Social Sciences cluster. My PhD is focused on behavioral determinants of corporate compliance, but I have broader interests in applied econometrics and research methodology. I received my bachelor's in economics from Florida State University and my MSc in economics from the University of Amsterdam. Outside of work, I enjoy tutoring and boxing classes.

Lei Chen I am a PhD candidate at the Department of Management and Organization. My research focuses on the antecedents and outcomes of overconfidence, especially CEO overconfidence, and how CEO overconfidence affects other members of top management teams. Since “C-suits” are difficult to interview and survey, I mainly use text data to capture and measure CEO overconfidence.  I am also interested in using audiovisual data to explore the effect of overconfidence. Before my PhD, I obtained a master's degree in accounting and bachelor's degree in logistics and finance. In my spare time, I love sports, especially basketball. I also love cooking. Feel free to join me if you are also interested in sports and good food!

Vedika Lal I am a PhD Candidate at the department of Management and Organisation. My research focuses on gender differences in leadership. Specifically, I examine factors that can dismantle existing gender-leader stereotypes through both qualitative and quantitative research. Prior to this, I did my research master's in social psychology and was subsequently a junior lecturer at the psychology department of Vrije Universiteit Amsterdam. Next to my PhD, I write for This Is Gendered , a feminist encyclopaedia, enjoy doing yoga and making good use of my Cineville pass and Museumkaart.

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PhD Research

• PhD trajectory
• Courses for PhD candidates
• PhD projects
• PhD Council

Becoming a PhD student at Amsterdam Business School?

The Amsterdam Business School aims to conduct and high-quality international research and offers teaching that meets international standards at a high-level. We regularly offer PhD positions for outstanding candidates who want to pursue an academic career in the inspiring and challenging academic environment of our school and who are willing to contribute to its lively community. Currently about 60 PhD candidates are working on their PhD research at Amsterdam Business School, running the gamut of business and management disciplines.

At the University of Amsterdam Business School there are two main ways to start a PhD trajectory: through the Tinbergen Institute and on a vacant project. Furthermore, we sometimes accept open applications. Most PhD students are employed by faculty as PhD researcher in a full-time position with all the benefits of employment, including a good salary. The entry into such a position is either through one of the research master programmes of the Tinbergen Institute (see below) or directly in an open vacancy. Another route is by submitting a research proposal either as a student on a scholarship (such as the China Scholarship Council Programme) or e.g. with employer funding for those working in a R&D department in another organisation.

The Amsterdam-Rotterdam Consortium for Graduate Education (ARC), a joint initiative by t he University of Amsterdam (UvA), Erasmus University Rotterdam (EUR) and Vrije Universiteit Amsterdam (VU) provides 2 important PhD programmes that prepare for a research trajectory at Amsterdam Business School. 

• An intensive 2-year research master in Economics, Econometrics and Finance. Students who pursue a PhD in finance are selected from this research master at the Tinbergen Institute.
• The research master in Business Data Science has a strong focus on data science related to multiple business fields. Students who pursue a PhD in e.g. Operations Management are selected from this research master. 

Both Master's programmes prepare students for a subsequent 3-year PhD trajectory with a state of the art course programme with rigorous training in the core subjects and tools of economics, econometrics and finance in the first year and specialisation in one of the many fields of research through field course work and the research master thesis in the second year. At the end of the programme, students are matched with a supervisor based on their research interests. Students who are assigned a supervisor from ABS have the opportunity to start the PhD trajectory at our school. 

• Read more about the Research Master in Economics, Econometrics and Finance
• Read more about the Research Master in Business Data Science

Most PhD positions will be published on the vacancy website of the UvA. Requirements, which vary by position, will be published in each vacancy. The educational programme for these PhD candidates at our school consists of an individualised course trajectory that each PhD candidate shapes, in consultation with his or her supervisor and the Research Institute director. This approach enables education tailored to the needs of each individual candidate and project. This model is in place as we have PhD candidates from very different backgrounds in different research sections as well as many different research topics, ranging from leadership and accounting to marketing and entrepreneurship, and the methods and disciplines they need to be trained in are too different to combine in one single programme. Many interesting and excellent course options are available for PhD candidates and since the programme is highly individualised, even very specific courses as well as summer schools from other top-institutions, even those abroad, can be selected.

• Read more about our vacant positions
• Read more about our tailor-made educational programme

Candidates who wish to pursue a PhD on a specific topic (usually related to their work environment) and who are financially self-supporting (e.g. with company funding or a formal external scholarship) can apply for an external PhD trajectory. The first step is to match the candidate and proposal with a supervisor at Amsterdam Business School in the relevant field. If a supervisor has been found, a similar trajectory as for those on a vacant position is followed and a tailor-made educational programme will be compiled.

• Learn more about our PhD trajectory for external PhD candidates
• Read more about the tailor-made educational programme
• Find vacancies for PhD candidates in the overview of UvA vacancies

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The Marketing group at Tilburg University conducts academic research at a world class level in all three areas of marketing: Quantitative Modelling, Consumer Behavior, and Marketing Strategy.

Tilburg University Multiple locations Tilburg , Netherlands Top 2% worldwide Studyportals University Meta Ranking 4.1 Read 124 reviews Featured by Tilburg University

Features 

• Independent evaluations, UTD rankings, and our track record in top marketing journals all testify to the high quality of our work. 
• Our Marketing  faculty members at Tilburg University each have their specializations, and cover the wide field of marketing from retailing to online behavior, from branding to media effects, and from (social) perception to decision making.

Programme Structure

Curriculum: 

• We have a small group of PhD students (typically 1 to 3 that start each year), that are an integral part of our department. 
• They follow excellent courses taught by our faculty, are supervised by our research faculty, and take part in lab group meetings, seminars etc. 
• Our top students often join international selective meetings like the AMA-Sheth doctoral consortium. 
• If interested, students can also select coursework taught by world-class scholars from other relevant areas (such as psychology for CB, management for marketing strategy, or econometrics for modelling).

Key information

• 48 months
• 4-5 years 

Start dates & application deadlines

• Starting 2024-09-01 00:00:00 Application deadline not specified.

Disciplines

Academic requirements.

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Student insurance.

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

• Additional medical costs (i.e. dental)
• Repatriation, if something happens to you or your family
• Home contents and baggage

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Tilburg University and/or in Netherlands, please visit Student Insurance Portal .

Other requirements

General requirements.

• A letter of motivation, including research area/topics of interest
• A curriculum vitae
• At least two reference letters including the contact details of the referees
• Samples of written work, e.g. a Bachelor’s or Master’s thesis, if available in English

Tuition Fee

International.

• When you are accepted in the PhD in Business program, you will become a fulltime employee of Tilburg School of Economics and Management.

Living costs for Tilburg

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find PhD's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Read more about eligibility

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PhD research

PhD research is at the heart of what we do as a University. Around 2000 PhD candidates are involved in research and education at the UvA and around 400 doctorates are conferred each year. Two-thirds of these are in the Sciences or Medicine.

PhD vacancies

Getting your PhD at the UvA

UvA Staff Housing

The guide to doing your PhD at the UvA brings together all kinds of information about the PhD process, from the regulations and different steps in the process to terms of employment and facilities you can make use of as a PhD candidate.

Doctoral programme: from admission to completion

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• Best Online Digital Marketing Certificates

Best Online Digital Marketing Certificates Of 2024

Published: Jun 7, 2024, 4:49pm

Digital marketing is a powerful tool that connects consumers with their favorite brands. Every industry relies on digital marketing tools, like social media and email campaigns, to communicate directly with consumers and drive business growth. As more businesses digitize, they rely on digital marketing professionals to help develop a strong online brand presence.

Earning a digital marketing certificate online offers a streamlined pathway to acquiring in-demand and job-ready skills quicker than a traditional degree program. Certificate programs are suitable for beginners eager to break into a digital marketing career or working professionals who want to specialize or keep pace with emerging trends.

This article ranks the 10 schools that met our criteria. We highlight noteworthy considerations, including cost, time commitment, credit requirements and job possibilities.

Why You Can Trust Forbes Advisor Education

Forbes Advisor’s education editors are committed to producing unbiased rankings and informative articles covering online colleges, tech bootcamps and career paths. Our ranking methodologies use data from the National Center for Education Statistics , education providers, and reputable educational and professional organizations. An advisory board of educators and other subject matter experts reviews and verifies our content to bring you trustworthy, up-to-date information. Advertisers do not influence our rankings or editorial content.

• 6,290 accredited, nonprofit colleges and universities analyzed nationwide
• 52 reputable tech bootcamp providers evaluated for our rankings
• All content is fact-checked and updated on an annual basis
• Rankings undergo five rounds of fact-checking
• Only 7.12% of all colleges, universities and bootcamp providers we consider are awarded

Our Methodology

We ranked 10 accredited, nonprofit colleges offering online digital marketing undergraduate certificates in the U.S. using 12 data points in the categories of credibility, affordability, student outcomes and student experience. We pulled data for these categories from reliable resources such as the Integrated Postsecondary Education Data System ; private, third-party data sources; and individual school and program websites. Data is accurate as of February 2024.

We scored schools based on the following metrics:

Student Outcomes:

• Graduation rate within eight years of normal time
• Pell Grant recipient graduation rate
• Retention rate
• Pell Grant graduation rate vs. overall graduation rate
• Ability to transfer certificate credits to a degree program

Student Experience:

• Student-to-faculty ratio
• Socioeconomic diversity
• Program’s coursework (excluding student orientations, field experiences and labs) is available 100% online
• Portion of undergraduate students enrolled in at least some distance learning courses

Credibility:

• Fully accredited
• Nonprofit status

Affordability:

• Per-credit tuition rate

We listed all 10 schools in the U.S. that met our ranking criteria.

Find our full list of methodologies here .

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Degree Finder

Key takeaways, should you enroll in an online digital marketing certificate program, accreditation for online digital marketing certificates, how to find the right online digital marketing certificate for you, frequently asked questions (faqs) about online digital marketing certificates.

• Digital marketing is a rapidly growing field seeking skilled professionals to keep up with emerging trends, tools and practices.
• Earning a digital marketing certificate online offers a streamlined and practical approach to gaining in-demand and job-ready skills without the time and financial commitment required for traditional degree programs.
• Digital marketing certificate programs cater to learners of all levels. Some programs suit beginners without any experience, and some help working professionals upskill or specialize.

Best Digital Marketing Certificate Online Options

• Best for learners with some experience: Mount Saint Mary’s University
• Best for students with busy schedules: University of California – Irvine
• Best for career-switchers: Bay Path University
• Best for experienced professionals: University of Massachusetts – Lowell
• Best for working professionals: University of California – Los Angeles
• Best for beginners: Wiregrass Georgia Technical College
• Best for students on a budget: Northcentral Technical College
• Best for learners interested in social media: SUNY Broome Community College
• Best for immersive learning: Western Dakota Technical College
• Best for flexibility: University of Pennsylvania

Featured Online Schools

Learn about start dates, transferring credits, availability of financial credit and much more by clicking 'Visit Site'

Best for learners with some experience

Mount saint mary’s university.

Certificate Tuition

$350/credit

Time Commitment

2 semesters

Can Certificate Credits Transfer to a Degree?

At Mount Saint Mary’s University in Los Angeles, you can earn a certificate in digital marketing online. This program is designed for undergraduates and graduates seeking to enhance their degree of study or earn a standalone certificate.

Throughout this certificate program, learners explore strategies for designing and executing marketing initiatives across various platforms and using analytics to improve outcomes. Coursework includes digital marketing principles, social media and email marketing, analytics search engine optimization (SEO) and search engine marketing (SEM), and viral and organic growth.

Students learn to use industry tools, including Google Analytics, Google Adwords and Facebook Business Manager. Upon successful completion of this certificate program, learners also earn professional certification through Google and Hupspot when completing this certificate program.

• School Type: Private
• Certificate Prerequisites: High school diploma or GED® diploma
• Certificate Credit Requirements: 18 credits
• Example Courses: Digital marketing analytics, SEO and SEM, viral and organic growth
• Certificate Graduation Requirements: Minimum GPA 2.0
• In-Person Requirements: No

Best for students with busy schedules

University of california – irvine.

$2,850 total

University of California – Irvine offers an online digital marketing and communications certificate designed for marketing, product management and communications professionals. The curriculum offers a foundational overview of launching and managing digital marketing campaigns across different platforms, making it suitable for beginners eager to enter this field.

Coursework includes dynamic product management, marketing performance optimization, marketing research and strategy planning. Throughout this program, learners hone their writing, research, design and analytic skills to drive business decisions and lead strategic marketing planning.

This asynchronous program allows students to learn at their own pace.

• School Type: Public
• Certificate Prerequisites: Open enrollment
• Certificate Credit Requirements: 12 credits
• Example Courses: Integrated marketing communications, marketing research and strategy planning, digital marketing tactics and trends
• Certificate Graduation Requirements: Earn at least a “C” in each course, complete all requirements within five years

Best for career-switchers

Bay path university.

$410/credit

At the American Women’s College of Bay Path University , learners can pursue a fully online certificate in digital marketing management. This program is suitable for professionals looking to upskill, those seeking to pivot into marketing or students who want to enhance their degree of study.

Students learn how to design and execute successful marketing campaigns, use digital media tools and applications, assess and manage online branding, and deliver optimized web experiences for prospective buyers.

The curriculum includes a capstone project where students develop a marketing campaign for a real business. This program is delivered asynchronously. Bay Path University is based in Longmeadow, Massachusetts.

• Certificate Prerequisites: High school transcripts, entry-level marketing course
• Certificate Credit Requirements: 15 credits
• Example Courses: Social media for business, integrated marketing communication, branding
• Certificate Graduation Requirements: Minimum cumulative 2.0 GPA

Best for experienced professionals

University of massachusetts – lowell.

$385/credit

The University of Massachusetts – Lowell fully online digital marketing certificate equips learners with the latest strategies and practices. The curriculum covers social media, marketing analytics, web design, digital advertising, e-commerce and multichannel retailing. This four-course program includes digital marketing, social media marketing, electronic business and marketing analytics courses.

Credits earned during this certificate program can be applied to degree programs, including the Associate of Science in business administration and Bachelor of Science in business administration. This program is offered through UMass Lowell’s Manning School of Business, which is accredited by the Association to Advance Collegiate Schools of Business (AACSB).

• Certificate Prerequisites: High school diploma, GED diploma or equivalent
• Example Courses: Digital marketing, social media marketing, social media analytics
• Certificate Graduation Requirements: Maintain a 2.0 GPA or better and complete all courses within five years

Best for working professionals

University of california – los angeles.

$3,800 total

University of California – Los Angeles offers a digital marketing certificate for new and experienced marketing professionals. This comprehensive program equips learners with essential skills for optimizing the latest tools and trends to grow and maintain brands online. Some course offerings include SEO for marketing, advertising in the digital age and influencer marketing.

The curriculum includes case studies and projects to provide students with hands-on experience in developing strategic marketing plans, optimizing websites and content to drive traffic, integrating influencers into campaigns, identifying marketing trends and engaging with various platforms that comprise the current social media ecosystem.

• Certificate Credit Requirements: 16 credits
• Example Courses: Digital marketing, digital analytics, advanced digital and social media marketing strategies
• Certificate Graduation Requirements:  Minimum 2.0 GPA

Best for beginners

Wiregrass georgia technical college.

$506/credit

Wiregrass Georgia Technical College , based in Valdosta, offers an online social media specialist technical certificate of credit. Through comprehensive coursework, participants learn to leverage social media for marketing objectives, craft engaging content and analyze performance metrics. The curriculum covers key areas such as computer and internet fundamentals, social media strategy development, target market selection and integrated marketing communications.

With a focus on industry-relevant tools, practical skills and real-world applications of digital marketing theory, learners graduate prepared to pursue diverse roles across this sector.

• Certificate Prerequisites: At least 16 years old; submit an official high school transcript, high school equivalent transcript or college transcript demonstrating completion of 60+ semester credits or 72+ quarter hours
• Example Courses: Principles of marketing, integrated marketing communications, exploring social media
• Certificate Graduation Requirements: Minimum cumulative GPA of 2.0

Best for students on a budget

Northcentral technical college.

$2,086 total

Northcentral Technical College in Wausau, Wisconsin offers an online professional communication in digital marketing certificate. Throughout this program, participants learn how to develop effective copy for marketing channels, create and deliver presentations, and explore media literacy.

The curriculum focuses on several aspects of business communication through courses such as copywriting for digital marketing, marketing presentation, technical reporting, written communication and speech. Learners hone their ability to communicate clearly and concisely in various contexts and for a variety of audiences.

• Certificate Prerequisites: N/A
• Certificate Credit Requirements: 13 credits
• Example Courses: Copywriting for digital marketing, marketing presentations, intro to mass communications
• Certificate Graduation Requirements: Earn a minimum 2.0 GPA

Best for learners interested in social media

Suny broome community college.

$228/credit (in-state)

At SUNY Broome Community College in Binghamton, New York, learners can pursue a social media certificate designed to prepare them for roles such as social media content creators, digital media specialists and social media managers. Throughout this program, students explore design, analysis, and social and digital media strategies. They also develop their adaptability to emerging technologies.

Course offerings include advanced digital media content, writing for the media, and Photoshop for mobile, web and print. Full- and part-time study enrollment options are available, and credits earned from this program can transfer to the A.A.S. in website development and management or A.A.S. in business information management.

• Certificate Credit Requirements: 24 credits
• Example Courses: Social media campaigns: targeting and analytics, digital media tools and tactics, social media for professional use
• Certificate Graduation Requirements: Minimum 2.0 cumulative GPA

Best for immersive learning

Western dakota technical college.

$305/credit

Explore the intersection of social media and business in Western Dakota Technical College ’s social media certificate program. Throughout this program, learners explore social and interactive media marketing, search engine optimization, e-commerce, writing for social media and creating social media marketing campaigns.

Students learn how to meet the needs of businesses that want to reach customers through popular platforms like Instagram, Pinterest, YouTube, Twitter, LinkedIn and Facebook. Course offerings include search engine marketing and digital image design for business.

Students can complete the program fully online or in a hybrid format, with classes in Rapid City, South Dakota.

• Certificate Prerequisites: High school diploma or GED diploma
• Example Courses: Web design for business, search engine marketing, writing for social media marketing
• Certificate Graduation Requirements: Maintain a cumulative GPA of at least 2.0

Best for flexibility

University of pennsylvania.

$585/course

3-5 hours/week, 6 weeks per course (24 weeks total)

The University of Pennsylvania offers a flexible digital marketing certificate program designed for working professionals. This program includes four courses covering customer relationship management, influencing consumer behavior, digital marketing, e-commerce and social media fundamentals, and marketing analytics. Through interactive coursework, collaborative projects and case studies, learners gain in-demand skills in marketing analytics, omni-channel marketing, SEO, and social media strategy and analysis.

• Certificate Credit Requirements: N/A
• Example Courses: Fundamentals of digital marketing, social media and e-commerce; marketing analytics: data tools and techniques
• Certificate Graduation Requirements: Earn a score of 70% on required assessments

Enrolling in a digital marketing certificate program can be a time- and cost-effective option for learners seeking to acquire job-ready and specialized skills in a shorter time frame. These programs suit beginners seeking to enter the field, career switchers and digital marketing professionals looking to hone their craft.

Consider your learning style when researching prospective programs. Learners seeking a more structured learning experience with set class times and peer interaction might prioritize synchronous or hybrid programs. Those needing more flexibility might opt for asynchronous programs where they can study at their own pace.

Institutional accreditation is a voluntary process colleges and universities undergo to ensure they meet rigorous standards set by third-party organizations and certify the quality of their academic and organizational structures. A school’s program offerings, faculty qualifications, student outcomes, financial management and resources are factors in its accreditation status.

The Council for Higher Education Accreditation and the U.S. Department of Education maintain directories of approved accreditation agencies.

Programmatic accreditation assesses specific programs or departments within an educational institution, assessing whether a program meets established standards of quality and rigor in its respective field.

Digital marketing certificate programs are often housed within an accredited business school or program. Standard accrediting bodies for these colleges or departments include AACSB, the Accreditation Council for Business Schools and Programs (ACBSP) and the International Accreditation Council for Business Education (IACBE).

Digital marketing certificates have exploded in popularity in recent years. With so many options, it can be difficult to choose the right program. To make sure your investment pays off, establish your career goals and budget.

Consider Your Future Goals

Before enrolling in an online digital marketing certificate program, consider your academic and professional goals and how they align with a program’s objectives. Certificate programs offer an accelerated alternative to traditional digital marketing degree programs and equip learners with in-demand and job-ready skills.

The scope and focus of each program vary. Some concentrate on areas such as social media, influencer marketing, email marketing and SEO, while others provide a more general and comprehensive overview of digital marketing fundamentals.

It’s important to consider your level of expertise. Some programs are designed for beginners with little to no experience, providing foundational knowledge and skills to kickstart their digital marketing careers. On the other hand, advanced programs cater to experienced professionals looking to specialize in an area of digital marketing.

Higher-ranking positions, such as digital marketing manager , often require a four-year degree. If you want to pursue a bachelor’s in marketing later on, look for certificates that offer transferable credit.

Know Your Budget and Financing Options

Certificate programs often provide a budget-friendly alternative to traditional degree programs. However, costs can vary significantly by program, length and whether the institution is public or private. Programs on our list ranged from about $1,940 to $6,300, averaging roughly $4,500.

A few financing options exist for learners seeking to enroll in a digital marketing certificate program. Unlike degree programs, not all certificates are eligible for financial aid. Consult the program’s website to confirm.

Some programs offer scholarships or grants based on academic merit, financial need or other criteria. Many schools offer payment plans, allowing students to spread the cost of their certificate program over multiple installments.

Additionally, some employers offer tuition reimbursement to support employees’ professional development.

Can you get a job with a digital marketing certificate?

Digital marketing certificates can enhance your work opportunities and even give you a competitive edge over some candidates; however, they aren’t a guaranteed ticket to employment. The desired qualifications for roles in this field vary from role to role, and employers often value applicants with formal training, as well as practical skills and experience.

Is a certificate in digital marketing useful?

A certificate in digital marketing can be useful depending on your learning interests and career goals. Certificate programs provide new and experienced marketing professionals with in-demand skills and knowledge of the latest digital marketing trends, tools and practices.

Is digital marketing hard for beginners?

Digital marketing encompasses many platforms, tools and practices, which can be challenging to grasp initially. Like any field, it requires a dedication to learning and practice.

Mariah is a Berlin-based writer with six years of experience in writing, localizing and SEO-optimizing short- and long-form content across multiple niches, including higher education, digital marketing and travel. Her writing expertise extends to brand strategies and driving small business growth through targeted content. In the last three years, she's primarily produced education-focused content, writing on topics like degree programs, trade schools and career pathways.