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Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

Mengjie "Magie" Cheng

Ta-Wei "David" Huang

“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”

Current HBS Faculty

• Tomomichi Amano
• Eva Ascarza
• Max H. Bazerman
• David E. Bell
• Alison Wood Brooks
• Julian De Freitas
• Rohit Deshpande
• Anita Elberse
• Sunil Gupta
• Ayelet Israeli
• Leslie K. John
• Elizabeth A. Keenan
• Edward McFowland III
• Navid Mojir
• Das Narayandas
• Michael I. Norton
• V. Kasturi Rangan
• Isamar Troncoso
• Jeremy Yang
• Shunyuan Zhang

Current Marketing Students

• Stuti Agarwal
• Mengjie (Magie) Cheng
• Jingpeng Hong
• Ta-Wei (David) Huang
• Sihan Zhai

Current HBS Faculty & Students by Interest

Recent placement, jimin nam, 2024, byungyeon kim, 2022, emily prinsloo, 2023, ximena garcia-rada, 2021, serena hagerty, 2022, dafna goor, 2020.

About / Departments

Marketing Department | [no-title]

Faculty Contact for Marketing PhD Program

Recent Dissertations

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Why Columbia?

The very center of marketing research.

Ranked by UT Dallas Business School Research Rankings as #1 in the world in marketing research productivity for the 2018-2021 period, Columbia Marketing faculty members published 46 articles in the top-tier academic journals* in those 4 years. Current or previous PhD students were co-authors on more than half of those articles.

Columbia Marketing has a long history of producing the most innovative and influential research in the field. Our faculty and students have won numerous awards in recognition of pioneering research in marketing, including the John D. C. Little Best Paper Award, the Long-Term Impact Award, the Frank Bass Best Dissertation Paper Award, AMA’s Paul Green Best Paper Award, and AMA’s Marketing Research Sig Award. Students frequently win Marketing Science Institute’s (MSI’s) Alden G. Clayton Best Dissertation Proposal Award, the ACR-Sheth Dissertation Proposal Award, the Sheth-ACR Dissertation Public Purpose Award, and Weitz-Winer-O'Dell Award.

* Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science

Engage with the Leading Scholars

At Columbia Marketing, students engage with the most highly recognized scholars in the field. Columbia Marketing has two Faculty Fellows of ACR, two of SCP, as well as one fellow of AMA and ISMS. Eight of our faculty have been nominated as MSI “Young Scholars” and “Scholars.”

Our faculty are also actively serving the major editorial board positions for the top-tier scholarly journals and leadership roles for academic societies. These include:

• Professor Gita Johar (Past President for Society for Consumer Psychology )
• Professor Vicki Morwitz (Editor-in-Chief for Journal of the Association for Consumer Research )
• Professor Bernd Schmitt (Editor-in-Chief for Journal of Consumer Research )
• Professor Olivier Toubia (Editor-in-Chief for Marketing Science )

Learn Broadly from a Range of Expertise

Students learn from the wide variety of our faculty’s theoretical and methodological expertise. Students learn to tackle a variety of substantive, theoretical, and methodological issues from diverse perspectives by engaging with 9 faculty whose primary approach is quantitative and 10 faculty whose primary approach is behavioral. 

Faculty members have broad interests, including buyer behavior, marketing strategies, marketing planning and information systems, advertising, choice modeling, innovation and new products, brands, social media, and artificial intelligence and data analytics.

Work Closely with Top-class Faculty

From the moment they arrive on campus, students are paired with two faculty members with whom they apprentice each year. Over the next 3 years, students are exposed to multiple faculty members with this arrangement. This mentorship system has been key to our PhD students' success on the academic job market.

PhD students actively engage in research projects under the guidance of faculty members. Recent research papers with PhD students include: 

• Castelo, Noah, Martin Bos, and Donald R. Lehmann, “Task Dependent Algorithm Aversion,” Journal of Marketing Research , 2019.
• Dew, Ryan, Yang Li and Asim Ansari “Modeling Dynamic Heterogeneity Using Gaussian Processes,” Journal of Marketing Research , 2020.
• Jun, Youjung, and Gita V. Johar, “Social Marginalization Motivates Indiscriminate Sharing of COVID-19 News on Social Media,” Journal of the Association for Consumer Research , forthcoming
• Melumad, Shiri and Michel Tuan Pham, “The Smartphone as a Pacifying Technology, “ J ournal of Consumer Research , 2020.
• Netzer, Oded, Alain Lemaire, and Michal Herzenstein, “When Words Sweat: Written Words Can Predict Loan Default,” Journal of Marketing Research , 2019.

Be Part of A Vibrant Intellectual Community

Every week, PhD students are exposed to cutting-edge marketing research by attending the Marketing Division research seminar series . Students also benefit from the Behavioral and Quant Lab Meetings , where they discuss and workshop research ideas in a collaborative environment.

Students also have the privilege of connecting with the broader intellectual community at Columbia University. They can attend various cross-divisional seminars at CBS such as the  Cognition and Decision Seminar Series and take courses in leading departments of the university such as Psychology, Economics, Computer Science, Political Science, Statistics, etc.

Columbia Marketing students also benefit from a unique opportunity to connect with the broader marketing community at the Four School Marketing Conference every year, joining students and faculty at New York University, Wharton, and Yale.

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Academic Catalog

2023-2024 Edition

Marketing PhD

Degree requirements.

The following requirements are in addition to, or further elaborate upon, those requirements outlined in  The Graduate School Policy Guide .

Requirements can also be found in the Program Guidelines for Marketing PhD students issued by the Kellogg School of Management.

While the goal of our doctoral program is the awarding of a PhD degree, a Master of Science (MS) degree may be awarded to currently enrolled, qualified doctoral students. Students who are continuing for a PhD degree, or students who withdraw from the PhD program, may be considered for a MS degree if they are in good academic standing and have completed 9 graded doctoral courses with a cumulative 3.0 GPA.

Total Units Required: 18

Students in the PhD Program are required to take 18 courses; however the required and elective courses are different based upon the research track: consumer behavior or quantitative marketing. Refer to the course tables below for each research track.

Consumer Behavior:

Special Note: Students enroll in the 4 courses listed above in years one and two.

Quantitative Marketing:

To fulfill the 18-course requirement, students must register for a minimum of 3 courses in fall, winter, and spring quarters during years one and two. Registration in Independent study ( MKTG 499-0 ) would also qualify. All elective courses must be approved. Students must maintain a minimum overall GPA of 3.0 to be in good academic standing.

Other PhD Degree Requirements

• Examinations: PhD qualifying exam during June of the first year. 
• Research/Projects: Oral presentation of a research paper at the end of summer in years one and two, at which time the performance on the qualifying exam, coursework, and second-year paper are reviewed and students are passed into candidacy.
• PhD Dissertation: Original and significant research; topic and advisor or advisors should be selected in the second year; presentation of preliminary results (prospectus) to their committee no later than the last day of final exams in the fall quarter of their fourth year.
• Final Evaluations: Oral final examination on dissertation and submission of an approved dissertation.

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The Marketing Ph.D. program is a research-intensive full-time course of study designed to place graduates in marketing faculty positions at research-oriented universities. The four to five-year Ph.D. program involves forty-two credit hours of coursework plus intensive research activity, including working on your dissertation and writing papers for publication in major refereed academic journals such as Journal of Marketing Research , Journal of Consumer Research , Journal of Marketing , Marketing Science , and Management Science .

The Marketing faculty ( click here for more information about our faculty and their publications ) is deeply involved in each stage of our doctoral students’ academic lives. Throughout the program, each student receives opportunities to present work at workshops or conferences, attend regular department seminar series, develop speaking and writing skills, and receive regular feedback from the faculty.

Qualifications for our program are (1) motivation to undertake social science research and (2) the ability to do so, as demonstrated by a high score on the GMAT or GRE, a strong academic record, and endorsement from former professors. We review every application and look at each applicant as an individual. Accepted doctoral students are hired as Research or Teaching Assistants for 20 hours a week and receive competitive year-round stipends . The Department of Marketing and Entrepreneurship provides a laptop or desktop for new students and additional funding for students presenting papers at national conferences.

We encourage our students to seek placements as professors at research-oriented universities, and they do. See here for recent placements and here for achievements.

We want our program to be stimulating, enjoyable, and a bonding experience with other Ph.D. students. New students get a great deal of help from those who have been in the program, and are expected to offer similar help to other new students down the road.

As faculty members, we treat our Ph.D. students like colleagues. And you are.

I encourage you to carefully go through our extensive FAQs page , which should help answer most frequently asked questions about our program and the application process.

Professor Seshadri Tirunillai Marketing Ph.D. Program Coordinator Department of Marketing and Entrepreneurship Bauer College of Business University of Houston

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PhD Programs in Marketing

The AMA helps potential doctoral students find the right program for them by maintaining a global list of PhD and DBA-granting institutions that offer the opportunity to specialize in marketing. If you would like your institution added to the list below, please email [email protected].

Current doctoral students may find helpful resources via the AMA DocSIG and PhD students who are going on the market should check out the AMA Transitions Guide or learn about Academic Placement at the Summer Academic Conference .

• ​Chinese University of Hong Kong  
• City University of Hong Kong 
• Hong Kong University of Science and Technology 
• Indian Institute of Management, Ahmedabad
• JK Business School
• Lingnan University​​
• Management Development Institute  
• Nanyang Technological University ​
• National University of Singapore  
• Aston Business School
• Athens University of Economics & Business  
• Bilkent University 
• Bocconi University  
• Boğaziçi University
• Cardiff University  
• City, University London  
• Copenhagen Business School
• Cranfield University  
• Erasmus Research Institute of Management  
• ESSEC Business School
• Frankfurt School of Finance & Management  
• Goethe-Universitaet Frankfurt  
• Grenoble Ecole de Management  
• HEC Paris  
• Hanken School of Economics  
• INSEAD 
• ICTE Business School  
• Kingston University  
• Koc University  
• Lancaster University  
• Loughborough University 
• Lausanne University  
• London Busines s School  
• Maastricht University  
• Manchester Business School  
• Nottingham University  
• Tilburg University  
• Umea University  
• University of Bradford
• University College Dublin 
• University of Cologne​
• University of Exeter  
• University of Glasgow  
• University of Grenoble  
• University of Groningen
• University of Guelph  
• University of Liverpool  
• University of Mannheim
• University of Muenster
• University of Navarra, IESE  
• University of St. Gallen 
• University of Southern Denmark  
• University of Stirling​
• University of Strathclyde 
• University of Valencia  
• VU University Amsterdam 
• Wilfrid Laurier University 
• Warwick Business School 
• Yeditepe University
• Carleton University  
• Concordia University 
• HEC Montréal  
• Laval University  
• McGill University
• McMaster University  
• Queen’s University
• Simon Fraser University 
• University of Alberta 
• University of British Columbia 
• University of Calgary
• University of Manitoba​
• University of Toronto  
• Western University  
• York University ​

Australia and New Zealand

• Bond University 
• Deakin University
• Griffith University​ 
• La Trobe University  
• Macquarie Graduate School of Management 
• Melbourne Business School  
• Monash University 
• Queensland University of Technology 
• Royal Melbourne Institute of Technology 
• University of Adelaide 
• University of Ballarat 
• University of Canterbury​
• University of Melbourne 
• University of Newcastle 
• University of New South Wales  
• University of Otago 
• University of South Australia  
• University of Sydney 
• University of Technology, Sydney  
• University of Western Australia 
• University of Wollongong

United States of America

• Arizona State University  
• Bentley University  
• Boston University 
• Carnegie Mellon University 
• City University of New York (Baruch College) 
• Cleveland State University 
• Cornell University 
• Columbia University  
• Drexel University  
• Duke University  
• Emory University  
• Florida Atlantic University  
• Florida International University 
• Florida State University
• Fordham University  
• George Washington University 
• Georgia Institute of Technology  
• Georgia State University 
• Grand Canyon University  
• Harvard University  
• Indiana University  
• Iowa State University  
• Kennesaw University 
• Kent State University  
• Louisiana State University
• Louisiana Tech University  
• Massachusetts Institute of Technology  
• Michigan State University  
• Mississippi State University 
• Morgan State University 
• New Mexico State University 
• New York University  
• Northwestern University  
• The Ohio State University 
• Oklahoma State University  
• Old Dominion University
• Pace University  
• Pennsylvania State University  
• Purdue University  
• Rutgers University  
• Saint Louis University 
• Southern Illinois University  
• Stanford University  
• State University of New York, ​Binghamton  
• Syracuse University 
• Temple University  
• Texas A & M University  
• Texas Tech University 
• University of Alabama 
• University of Arizona  
• University of Arkansas 
• University at Buffalo  
• University of California, Berkeley  
• University of California, Irvine  
• University of California, Los Angeles
• University of California, Riverside
• University of California, San Diego  
• University of Central Florida 
• University of Chicago 
• University of Cincinnati 
• University of Colorado at Boulder  
• University of Connecticut  
• University of Florida  
• University of Georgia 
• University of Hawaii at Manoa  
• University of Houston  
• University of Illinois at Urbana Champaign 
• University of Illinois at Chicago 
• University of Iowa  
• University of Kansas 
• University of Kentucky 
• University of Maryland  
• University of Massachusetts – Amherst
• University of Massachusetts – Lowell  
• University of Memphis  
• University of Miami 
• University of Michigan  
• University of Minnesota  
• University of Mississippi  
• University of Missouri 
• University of Nebraska-Lincoln  
• University of North Carolina 
• University of North Texas 
• University of Oklahoma 
• University of Oregon  
• University of Pennsylvania  
• University of Pittsburgh 
• University of Rhode Island 
• University of Rochester  
• University of South Carolina  
• University of Southern California  
• University of South Florida  
• University of Tennessee 
• University of Texas – Arlington 
• University of Texas at Austin – Marketing 
• University of Texas – Dallas 
• University of Texas – El Paso​
• University of Texas – Rio Grande Valley  
• University of Texas – San Antonio 
• University of Utah  
• University of Virginia 
• University of Washington  
• University of Wisconsin-Madison 
• University of Wisconsin-Milwaukee 
• University of Wyoming  
• Vanderbilt University 
• Virginia Polytechnic Institute and State University  
• Washington State University  
• Washington University in St. Louis  
• West Virginia University 
• Yale University  
• Wayne State University  ​​​

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The marketing faculty embrace research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, and statistics and management science.

These traditions support research inquiries into consumer behavior, firm behavior, the development of methods for improving the allocation of marketing resources, and understanding of how marketing works in a market setting.

A small number of students are accepted into the PhD Program in marketing each year, with a total of about 18 marketing students in residence. Student-faculty relationships are close, both professionally and socially. This permits the tailoring of the program of study to fit the background and career goals of the individual.

A marketing student’s program of study usually includes several doctoral seminars taught by marketing faculty, some doctoral seminars taught by other Stanford GSB faculty, and a considerable number of graduate-level courses in related departments outside the business school, depending on a student’s particular area of investigation.

The field is often broken down into two broad subareas: behavioral marketing and quantitative marketing.

Behavioral Marketing

Behavioral marketing is the study of how individuals behave in consumer-relevant domains. This area of marketing draws from social psychology and behavioral decision theory and includes a wide variety of topics such as:

• Decision making
• Attitudes and persuasion
• Social influence
• Motivation and goals
• New technologies
• Consumer neuroscience
• Misinformation

Students in this track take classes in behaviorally oriented subjects within Stanford GSB and also in the Psychology Department . All students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Behavioral Interest Group

There is also a formal institutional link between the behavioral side of marketing and the micro side of organizational behavior , which is called the Behavioral Interest Group. The Stanford GSB Behavioral Lab links members of this group. This lab fosters collaborative work across field boundaries among those with behavioral interests.

The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab’s research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.

Preparation and Qualifications

A background in psychology and experience with experimental methods and data analysis provide optimal preparation for students pursuing the behavioral track, though students from a variety of backgrounds have performed well in the program.

Quantitative Marketing

The quantitative marketing faculty at Stanford emphasize theoretically grounded empirical analysis of applied marketing problems. This line of inquiry draws primarily on fundamentals in applied microeconomic theory, industrial organization, and econometrics and statistics.

Questions of interest include:

Investigating consumer choices and purchase behavior

Examining product, pricing, advertising, and promotion strategies of firms

Analyzing competition in a wide range of domains

Development and application of large-scale experimentation, high-dimensional statistics, applied econometrics and big-data methods to solve marketing problems

A common theme of research is the use of rigorous quantitative methods to study important, managerially relevant marketing questions.

Cross-Campus Collaboration

Students in this track take common classes in quantitatively oriented subjects with others at Stanford GSB, as well as the Economics and Statistics Departments. All Stanford GSB students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Solid training in economics and statistical methods, as well as programming skills, offers a distinct advantage for quantitative marketing students, but students from various backgrounds such as engineering, computer science, and physics have thrived in the program.

Faculty in Behavioral Marketing

Jennifer aaker, szu-chi huang, jonathan levav, zakary tormala, s. christian wheeler, faculty in quantitative marketing, kwabena baah donkor, wesley r. hartmann, sridhar narayanan, navdeep s. sahni, emeriti faculty, james m. lattin, david bruce montgomery, michael l. ray, itamar simonson, v. “seenu” srinivasan, recent publications in marketing, 50 years of context effects: merging the behavioral and quantitative perspectives, investigating complementarities in subscription software usage using advertising experiments, when the one true faith trumps all: low religious diversity, religious intolerance, and science denial, recent insights by stanford business, influencers want brands’ sponsorship, but not their rules, why advertisers pay more to reach viewers who watch less, your summer 2024 podcast playlist.

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• PhD: Strategic Communication

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Fall Application Deadlines

US applicants:  Nov. 15 International applicants:  Nov. 15

In the online application, select Advertising, Public Relations and Media Design (APRD)  as the department, Media Research & Practice  as the degree, and Strategic Communication  as the subplan/track.

How to Apply

The PhD in Strategic Communication offered by the Department of Advertising, Public Relations and Media Design is one of three separate and distinct tracks of the Media Research and Practice doctoral program within the College of Media, Communication and Information.

A PhD in Strategic Communication is a distinct track that is designed to provide students with rigorous training in theory and research. Students gain an understanding through coursework that explores theories and methods that shape strategic communication research. This program emphasizes how theory informs practice, critically analyzing how advertising and public relations operate in ways that can—or could—constructively contribute to the successful, ethical and resilient functioning of society.

The strategic communication and journalism studies tracks for the PhD are administered together by the departments of Advertising, Public Relations and Design and Journalism. Students in both tracks are taught by and have access to the faculties of both departments. The curriculum includes an overview of mass/public communication literature with specific modules and courses dedicated to advertising, journalism and public relations. Classes also focus on areas that straddle each industry such as social media, political communication, ethics, media organizations, health communication and video games. We welcome and appreciate both qualitative and quantitative approaches to research. Graduates pursue teaching and research positions at universities as well as work in the private sector. 

APRD is proud to share its Diversity, Equity, and Inclusion mission statement: APRD strives to be a community whose excellence depends on diversity, equity, and inclusion. We aim to understand and challenge systems of privilege and disadvantage in higher education, such as those based on class, race, ethnicity, gender, sexuality, and dis/ability. We seek to reach across social and political divides and to make space for voices historically underrepresented in higher education and marginalized in society. In other words, diversity is not just a future reality for which we try to prepare students. It is a priority we want to put into practice here, now, and together, in order to foster places of learning where all members can thrive.

Why enroll?

• One of the few doctoral programs offered in an advertising and public relations department
• Study with award-winning researchers and teachers who are committed to assisting students achieve mastery of their work and chart a successful post-doctoral career
• Faculty who have conducted research in an array of specialties (see list below)
• Design a personally-designed plan of study to suit your interests
• Collaborate with faculty and fellow graduate students on research projects
• Study within a supportive environment, with the opportunity to teach courses relevant to your area of interest

Research interests of faculty teaching in the program

• Advertising and Public Relations Pedagogy: Erin Schauster
• Activism and Organizations: Krishnamurthy Sriramesh , Jordan Morehouse , Kay Weaver
• Corporate Branding and Image Management: Burton St. John III , Seow Ting Lee , Erin Willis
• Corporate Social Responsibility: Krishnamurthy Sriramesh , Burton St. John III , Seow Ting Lee
• Crisis Communication and Risk Management: Burton St. John III , Seow Ting Lee ,  Krishnamurthy Sriramesh ,  Jordan Morehouse
• Critial Theory:  Kay Weaver
• Digital Advertising: Chris J. Vargo , Harsha Ganga , Toby Hopp , Bridget Barrett
• Digital Games and Society: Harsha Ganga , Toby Hopp , Jolene Fisher , Mia Wang
• Global Public Relations: Krishnamurthy Sriramesh ,  Kay Weaver
• Health Communication: Seow Ting Lee , Erin Willis ,  Mia Wang
• Media Effects: Harsha Ganga ,  Mia Wang ,  Kay Weaver
• Media Ethics: Erin Schauster , Seow Ting Lee
• Moral Psychology: Erin Schauster
• Organizational Culture: Erin Schauster ,  Krishnamurthy Sriramesh
• Persuasion and Digital Media: Harsha Ganga , Erin Willis , Seow Ting Lee ,  Jordan Morehouse ,  Mia Wang
• Propaganda: Burton St. John III ,  Kay Weaver
• Public Diplomacy: Krishnamurthy Sriramesh , Seow Ting Lee
• Social and Economic Effects of Advertising: Harsha Ganga
• Social and Media Analytics: Chris J. Vargo , Toby Hopp ,  Bridget Barrett
• Strategic Public Relations Management: Krishnamurthy Sriramesh , Seow Ting Lee ,  Jordan Morehouse ,  Kay Weaver
• Strategic Communication for Social Change: Burton St. John III , Jolene Fisher ,  Mia Wang ,  Kay Weaver
• Sustainable Development and Communication: Krishnamurthy Sriramesh , Burton St. John III
• Technology and Advertising: Harsha Ganga ,  Mia Wang ,  Bridget Barrett
• Quantitative Methodology: Seow Ting Lee , Chris J. Vargo , Toby Hopp , Harsha Ganga , Kelty Logan ,  Mia Wang
• Qualitative Methodology: Erin Schauster , Erin Willis , Jolene Fisher ,  Jordan Morehouse ,  Bridget Barrett ,  Kay Weaver

It is expected that a student will devote her or his full time to the doctoral program and assistantship duties during the fall and spring semesters while in the program, unless other arrangements have been made with the department.

The following is a summary of minimum requirements to earn a Ph.D. in Strategic Communication or in Journalism Studies. Students will take two semesters of Proseminar, two semesters of methods, four semesters of Doctoral Professionalization Seminar and 30 credits of electives, which must include 9 credits of advanced methods electives. Students are expected to take courses numbered at the 6000 or above levels. There are some exceptions to this in which doctoral students can receive permission to take 5000-level courses.

• Proseminar in Mass Communication (6 Credits): All doctoral students are required to enroll in JRNL/APRD 7001 in their first semester of study, and in JRNL/APRD 7003 in their second semester. These courses are designed to introduce students to the major paradigms within the field of mass communication.
• Doctoral Professionalization Seminar (4 Credits): All first- and second-year doctoral students will be required to enroll in JRNL/APRD 7004. The course, which is 1 credit each semester, prepares students for life in a doctoral program and for life after one, all while providing a sense of community amongst multiple doctoral cohorts and both departments’ faculty. 
• Methods (15 Credits): All first-year doctoral students enroll in Quantitative Research Methods in the fall, and in Qualitative Research Methods in the spring. These general courses deal with a variety of research methods used within the field. PhD students are also required to take three additional graduate level courses in the areas of research methods (9 hours). These may be taken inside or outside the departments.
• Area of Concentration (18 hours): Doctoral students are required to take a minimum of 18 hours of course work selected on the basis of the student’s area(s) of research interest. These courses should come from a combination of both inside and outside electives. For example, for a student interested in media effects, a combination of classes from both APRD/JRNL and psychology would make sense.
• Independent study: Ph.D. students may take a  maximum  of two independent study courses in their course of study, either inside APRD and JRNL or outside of those home departments. Generally, these will be taken no earlier than the third semester of the program.
• Comprehensive examinations: Each doctoral student will be required to pass comprehensive examinations, consisting of four questions, which are generally administered after the last semester in which the student takes course work. The examinations are individually tailored for each student and comprise both written and oral examinations.
• Dissertation: A minimum of thirty hours of dissertation credit, APRD 8991, must be taken. Various restrictions apply to these hours.
• No more than 10 dissertation credit hours may be taken in any one semester
• No more than 10 dissertation credit hours may be taken prior to the semester in which comprehensive examinations are taken.
• No more than 10 dissertation credit hours may be taken in the semester in which comprehensive examinations are taken.
• After passing comprehensive examinations, student must enroll for at least 5 dissertation credit hours (full time) or 3 dissertation credit hours (part time) each semester until graduation.

Typically students enroll for 10 dissertation hours in the semester they are taking comprehensive examinations and 10 dissertation hours each in the following fall and spring terms. Students must be aware of Graduate School rules regarding registration for dissertation hours.

Applicants to the Strategic Communication track of the PhD program in Media Research and Practice are expected to hold the master’s degree or equivalent graduate work. In exceptional cases, applicants without a master’s degree may be considered for admission.

Completed domestic applications must be received by the program no later than Jan. 15 prior to the fall semester for which entrance is sought. International applications should be submitted by Dec. 1. Late applications may be considered under special circumstances.

Successful applications typically have an undergraduate cumulative grade-point average of at least 3.2 and a cumulative GPA of at least 3.5 in previous graduate work.

Applicants are required to:

• Provide three letters of recommendation.
• Provide a 700-word Statement of Purpose.
• Provide a resume or CV that includes academic and employment experience.
• Provide a writing sample that exhibits the ability to undertake the conceptual and empirical studies required of doctoral students (e.g., a chapter from a master’s thesis or graduate-level term paper).

Meeting these criteria does not guarantee acceptance into the program. Because we accept relatively few new doctoral students each fall, we may have more qualified applicants than available openings.

Due to the ongoing COVID-19 pandemic, we are not requiring GRE scores at this time.

In the online application, select  Advertising, Public Relations and Media Design  as the department,  Media Research & Practice  as the degree, and  Strategic Communication  as the subplan/track.

For review and decision purposes you are required to upload an unofficial copy of your transcript(s) in the online application. We require one copy of the scanned transcript from each undergraduate and graduate institution that you attended. This includes community colleges, summer sessions, and extension programs. While credits from one institution may appear on the transcript of a second institution, unofficial transcripts must be submitted from each institution, regardless of the length of attendance, and whether or not courses were completed.    Failure to list and submit transcripts from all institutions previously attended is considered to be a violation of academic ethics and may result in the cancellation of your admission or dismissal from the university.

ONLY after you are recommended for admission will you need to provide official transcripts. 

Instructions for Uploading Unofficial Transcripts to Your Application  (scroll to 'Uploading Unofficial Transcripts in the Application')

FAQ  |  Online Application  |  International Students Online Application

Research or teaching assistantships, including a tuition waiver and stipend, as well as fellowships, are available. PhD students may receive assistantships for a maximum of four years.

Erin Schauster

Associate Chair for Graduate Studies

In this section: APRD

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• Undergraduate Program: Strategic Communication
• MA: Corporate Communication
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Search NYU Steinhardt

Doctor of Philosophy Media, Culture, and Communication

Grounded in an interdisciplinary approach to the study of media and culture, our doctorate draws from a rich array of disciplines and theoretical frameworks. Department expertise spans the globe: the Middle East, East Asia, the Global South, Africa, and Europe. Our faculty generate some of the most original scholarship in their respective fields, creating a stimulating environment in which to pursue graduate work.

Degree Details

Official degree title.

PhD in Media, Culture, and Communication

Research Focus

Alumni placements, funding for full-time phd students.

Five research areas operate as guiding frameworks for intellectual inquiry across the department: Global Communication and Media, Technology and Society, Visual Culture and Sound Studies, Media Industries and Politics, Interaction and Experience.

Your work as a doctoral student will be shaped by our faculty's commitment to:

• Engaging with theoretical concepts from a range of disciplines—media and cultural studies, visual culture, history, science and technology studies, anthropology, sociology, disability studies, sound studies, political science.
• A multi-methodological approach to research—from semiotics, global ethnography, gender and queer theory, critical race theory, qualitative and quantitative discourse analysis, to political/cultural economy, among other critical frameworks.
• A global perspective—conceiving of the global mediascape as transnational and transcultural.
• Recognizing media and technology’s long history and antecedents.

Read some sample dissertation abstracts .

After graduating, alumni join academic departments of media and communication, with placement in the social sciences and interdisciplinary humanities becoming increasingly common. MCC PhDs who graduated in the past ten years are now tenure-track or tenured professors at the University of California, Berkeley; University of Washington, Seattle; Cornell University; Stanford University; UCLA; Rutgers; Fordham; University of Michigan; George Mason University; University of North Carolina; University of Arizona; College of Charleston; Memorial University of Newfoundland; University of San Francisco; Scripps; Pratt; University of Maryland; American University of Beirut; American University of Paris, Ryerson University; Trent University; St. Joseph’s College.

Over the past decade, our PhD graduates have received numerous prestigious postdocs, including a Mellon Postdoctoral Fellowship in the Humanities in the Department of Comparative Media Studies/Writing at MIT; Mellon Postdoctoral Fellowship at MIT's Center for Art, Science, and Technology; Postdoctoral Fellow, Berkman Klein Center, Harvard University; Postdoctoral Researcher, Max Planck Institute for the History of Science; Postdoctoral, Center for Information Technology Policy, Princeton University; Postdoctoral Fellowship at Rice University in Technology, Culture, and Society; Research Associate, Center for Digital Humanities, Princeton University; Postdoctoral Fellow, Media, Inequality & Change Center, University of Pennsylvania.

If you are accepted as a full-time NYU Steinhardt PhD student without an alternate funding source, you are eligible for our competitive funding package, which includes a scholarship and tuition remission.  Learn more about our funding opportunities .

Graduate Leadership

Associate Professor of Media, Culture, and Communication; PhD Director

Susan Murray

Department chair and professor of media, culture, and communication.

If you have additional questions about our degree, please contact us at [email protected] .

Alumni Profiles

Jacob Gaboury (PhD 2014)

Jacob is an Assistant Professor in the Department of Film & Media at the University of California, Berkeley. His dissertation "Image Objects: An Archaeology of Computer Graphics, 1965-1979" investigated the early history of computer graphics and the role they play in the move toward new forms of simulation and object oriented design.

Xiaochang Li (PhD 2017)

Xiaochang is an Assistant Professor in the Department of Communication at Stanford University. Her teaching and research interests include the history of computing and information systems, AI and algorithmic culture, speech and language technology, and software/platform studies. Before joining Stanford, she was a postdoctoral fellow at the Max Planck Institute for the History of Science in Berlin.

Hatim El-Hibri (PhD 2012)

Hatim is Assistant Professor of Film and Media Studies at George Mason University. His research examines media technologies and urban space in the Middle East. His dissertation traced the history of the visualization of Beirut, from the politics of aerial photography and mapping during the French Mandate, to the visual economy of postwar construction, to the materiality of Hizballah's live satellite television.

Liz Koslov (PhD 2017)

Liz is an Assistant Professor in the Department of Urban Planning and the Institute of the Environment and Sustainability at UCLA. Previously, she was a Mellon Postdoctoral Fellow at MIT. Her research examines the cultural, political, and sociological dimensions of climate change adaptation. Her first book project, Retreat: Moving to Higher Ground in a Climate-Changed City , is under advance contract with the University of Chicago Press.

Devon Powers (PhD 2008)

Devon is an Associate Professor in the Departments of Advertising, Media & Communication at Temple University. Powers' research interests include popular music, 20th century history, and cultural intermediation – the people and processes that operate "in between" the production and consumption of culture. Powers completed a fellowship at the University of Leeds in 2014, and was recently elected Vice Chair of the Popular Communication Division of the International Communication Association.

Matthew Powers (PhD 2013)

Matthew is an Associate Professor in the Department of Communication at the University of Washington-Seattle. His dissertation "Humanity's Publics: NGOs, Journalism and the International Public Sphere" examined reporting roles assumed by international NGOs as legacy media outlets cut their foreign news budgets, and received the Gene Burd Outstanding Dissertation in Journalism Studies award from the International Communication Association. 

Media, Culture, and Communication

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• The Wharton School /

Marketing, PhD

The Wharton doctoral program offers students an unmatched interdisciplinary environment within which to generate creative ideas and hypotheses and to develop the analytic skills to evaluate them.

Faculty members are active in diverse research areas that connect to initiatives and centers both within Wharton more broadly, and other departments within the university.

For more information: https://marketing.wharton.upenn.edu/program-requirements/

For more information about the Joint Doctoral Degree in Marketing and Psychology :  https://marketing.wharton.upenn.edu/joint-doctoral-degree-in-marketing-and-psychology/

View the University’s Academic Rules for PhD Programs .

Required Courses 

The Ph.D. program in Marketing is based on the completion of the dissertation as well as a minimum of 15 graduate level course units.

The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2024 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.

Sample Sequence Quantitative Track*

The exact sequence can vary from student to student. For example, students may select different economics and statistics sequences to best meet their personal needs. 

MKTG 9550 and MKTG 9570 are offered every other year. Students should take them when offered.

Sample Sequence Consumer Behavior Track*

The exact sequence can vary from student to student. For example, students may select different economics and statistics sequences to best meet their personal needs.

MKTG 9510 and MKTG 9530 are offered every other year. Students should take them when offered.  

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• SCHOOL OF COMMUNICATION

PhD in Communication Studies - Northwestern University School of Communication

The Doctor of Philosophy in Rhetoric, Media, and Publics is replacing the PhD in Communication Studies (Rhetoric and Public Culture). Rhetoric, Media, and Publics is an interschool program between the School of Communication, Weinberg College of Arts and Sciences, and the Medill School of Journalism, Media & Integrated Marketing Communications; and it is based in the School of Communication.

The Rhetoric, Media, and Publics PhD program, grounded in the humanistic tradition of rhetoric, asks the fundamental question of how people influence, reflect, and transform society through mediated practices. Students learn to analyze the production and circulation of meaning in a range of rhetorical and journalistic texts, practices, and institutions through varied modes of qualitative inquiry, and to engage audiences and communities directly in the production of knowledge. The stakes of this inquiry are profoundly social and political as well as formal and aesthetic. The program teaches students to approach public media as sites for political contestation, for the representation and interrogation of ethics and power, and for imagining personhood and collective life.

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From the Marketing Chair

"Welcome and thank you for your interest in a Ph.D. in marketing from UCLA Anderson! Marketing is a broad area, and we encourage curious individuals with strong economics, psychology or business training, as well as documented research experience, to apply. Our Ph.D. program is designed to allow students to concentrate in either a behavioral or quantitative marketing track, with training in economics and psychology to complement your coursework within marketing. We foster a collaborative environment and work hard to establish our students as successful researchers with strong publication records prior to graduation. Our excellent track record of placing our students in top research schools around the world speaks to the strength of our approach. To learn more about what our program focuses on, and to clarify the match to your own research interests, we strongly encourage you to read more on these pages about the work done by our faculty and students. "

Hal Hershfield, Ph.D. Marketing Chair

Explore the Program

Milestone publications.

People Who Choose Time over Money Are Happier Hal Hershfield and Cassie Mogilner Holmes

Although thousands of Americans say they prefer money, having more time is associated with greater happiness.  

Read Publication

Effects of Internet Display Advertising in the Purchase Funnel Randy Bucklin

Model-based insights from a randomized field experiment analyzed the value of reallocating display ad impressions across users at different stages.  

The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals That Have Slack with a Cost Suzanne Shu

The exploration of how marketer-based programs designed to help consumers reach goals face dual challenges of consumer signup and motivating consumers to reach desirable goals.  

Alumni Success

Julia Levine (’23)

Dissertation: State Dependence in Brand, Category and Store Choice

Sherry He (’23)

Dissertation: Essays on Platform Policies, Ratings and Innovation

Kate Christensen (’21)

Dissertation: Moving Through Time: How Past and Future Connections Impact Consumer Decisions

Marissa Sharif (’17)

Dissertation: The Emergency Reserve: Benefits of Providing Slack with a Cost

Wayne Taylor (’17)

Dissertation: Modeling Customer Behavior in Loyalty Programs

Elizabeth Webb (’14)

Dissertation: Understanding Risk Preference and Perception in Sequential Choice

Claudia Townsend (’10)

Dissertation: The Impact of Product Aesthetics in Consumer Choice

Oliver Rutz (’07)

First academic placement: Yale University Dissertation: Essays in Cooperative Game Theory

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THE GRADUATE SCHOOL

• Academic Programs
• Explore Programs

Degree Requirements

Learn more about the program by visiting the Kellogg Marketing Department

See related Interdisciplinary Clusters and Certificates

The Kellogg Marketing doctoral program provides rigorous training in the skills required for success as a world-class marketing researcher. This is achieved via coursework, close collaboration with faculty, and intellectual exchange in a department known for its research culture.

Our program offers two different tracks in training marketing scholars: a consumer behavior track, and a quantitative marketing track. Both tracks focus on understanding the impact of marketing activity on consumers and firms. However, they differ in terms of the theories and methods used to analyze data. Consumer behavior researchers tend to focus on psychological aspects of a consumer’s decision-making process and analyze data collected through laboratory studies and field experiments. Quantitative marketing researchers often draw on theories of behavior from related social sciences (e.g., economics, psychology, sociology), use data from observational and archival sources and field experiments, and analyze the data using advanced statistical and econometric techniques.

Additional resources:

• Department website
• Program handbook(s)

Program Statistics

Visit PhD Program Statistics for statistics such as program admissions, enrollment, student demographics and more.

Program Contact

Contact Jo Ann Yablonka Program Administrator 847-491-7465

The following requirements are in addition to, or further elaborate upon, those requirements outlined in  The Graduate School Policy Guide .

Requirements can also be found in the Program Guidelines for Marketing PhD students issued by the Kellogg School of Management.

While the goal of our doctoral program is the awarding of a PhD degree, a Master of Science (MS) degree may be awarded to currently enrolled, qualified doctoral students. Students who are continuing for a PhD degree, or students who withdraw from the PhD program, may be considered for a MS degree if they are in good academic standing and have completed 9 graded doctoral courses with a cumulative 3.0 GPA.

Total Units Required: 18

Students in the PhD Program are required to take 18 courses; however the required and elective courses are different based upon the research track: consumer behavior or quantitative marketing. Refer to the course tables below for each research track.

Consumer Behavior:

Special Note: Students enroll in the 4 courses listed above in years one and two.

Quantitative Marketing:

To fulfill the 18-course requirement, students must register for a minimum of 3 courses in fall, winter, and spring quarters during years one and two. Registration in Independent study ( MKTG 499-0 ) would also qualify. All elective courses must be approved. Students must maintain a minimum overall GPA of 3.0 to be in good academic standing.

Other PhD Degree Requirements

• Examinations: PhD qualifying exam during June of the first year. 
• Research/Projects: Oral presentation of a research paper at the end of summer in years one and two, at which time the performance on the qualifying exam, coursework, and second-year paper are reviewed and students are passed into candidacy.
• PhD Dissertation: Original and significant research; topic and advisor or advisors should be selected in the second year; presentation of preliminary results (prospectus) to their committee no later than the last day of final exams in the fall quarter of their fourth year.
• Final Evaluations: Oral final examination on dissertation and submission of an approved dissertation.

Last Updated: September 12, 2023

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IMC Certificate

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• Integrated Marketing Communications

Find the Right Integrated Marketing Communications Program for You

IMC Full-Time Master's Program

Launch your career in the marketing communications field with an intense five quarters that prepare you to understand and engage consumers, solve marketing challenges and build strong brands in the digital age.

IMC Professional Master's Program

Expand your authority as a marketing professional through our faculty’s unparalleled leadership and your new relationships and connections with this flexible, hybrid program.

Learn how to better engage people in your cause—no matter what type of job you choose to pursue. IMC skills are transferable in a career that requires effective marketing and communication using multiple formats in a strategic and creative way.

IMC Online short courses

The suite of future-focused courses is designed to provide working professionals with the same high-quality research and insights that help prepare our on-campus students to lead into the future.

Why Medill IMC?

The future belongs to those who understand the art and science of marketing communications. Adopt the IMC "way of thinking" and gain the confidence to be an innovative leader.

• Combine classroom learning with real-world experiences.
• Work collaboratively with global companies, faculty and your peers.
• Create innovative marketing communications strategies.
• Understand and engage consumers in the digital age.
• Balance qualitative and quantitative data to build strong brands.

Our integrated marketing communications programs will help set you apart from others in the industry and prepare you for the future.

How is IMC different from an MBA?

The Medill IMC master’s program uniquely prepares you to excel in marketing communications in any industry. Everything you learn at Medill will be centered on consumer understanding. The master's program that is right for you depends on the skills you want to develop for your future career path.

Diversity, Equity & Inclusion

The diversity of students, faculty and staff at the Medill School of Journalism, Media, Integrated Marketing Communications has been a source of innovation, excellence and leadership throughout our history.

Today Medill continues its commitment to creating an inclusive environment and to providing equity in opportunities regarding research, teaching, administration and student services. Medill is dedicated to creating a socially just community by strengthening policies, developing programs, and fostering acceptance for a broad range of communities and concepts. We aim to welcome students, staff and faculty from diverse backgrounds and support them so they may thrive in our community.

Diversity, equity, and inclusion (DEI) are also essential to the professional skills we teach in preparing our students for careers in media.

Innovation is in our DNA: IMC Research Groups

IMC Spiegel Research Center

Proving the relationship between customer engagement and purchase behavior, the Spiegel Research Center (SRC) is focused on evidence-based, data-driven analysis. The center conducts studies focusing on consumer behavior in social media and on mobile devices. The experienced SRC researchers provide evidence that shows which types of customer engagement with media and brands results in financial impact.

Retail Analytics Council

The Retail Analytics Council (RAC) is the leading organization focused on the study of consumer shopping behavior across retail platforms and the impact of technology. Established in August 2014, RAC is an initiative between Medill IMC, Northwestern and the Platt Retail Institute.

Intent Lab is a research unit created by Medill IMC and Performics. Its purpose is to find new ways to strengthen brands through understanding how consumer decisions are made and how brand engagement can be improved. Intent Lab research enables brands to optimize their marketing communications to drive measurable performance through visibility, relevancy, conversion, sales and ROI.

Local News Initiative

The Medill Local News Initiative is an innovative research and development project aimed at providing greater understanding of how digital audiences engage with local news and finding new approaches to bolster local news business models.

Your Medill IMC Network

Christiana Stewart (IMC15) North America Director of Email Marketing, Nike

Jose Costa (IMC04) Chief Executive Officer at Magnolia Wash Holdings

Jose Costa has a long track record of leading large, multi-unit retail organizations with responsibility of +$2B in annual sales. Costa has increased organizational performance in multiple industries through identifying and realizing new growth opportunities, developing integrated strategies, and hiring and developing exceptional talent

Charlotte Tsou (IMC02) Head of Marketing Analytics & Insights, Prudential Financial

A 20+ years multi-national leader, Tsou has held several leadership positions in the U.S., Asia, and Latin America. In her current role as head of marketing analytics & insights for Prudential Financial, Tsou oversees enterprise marketing analytics agenda, primary research, and machine-driven insights and trends generation.

Anthony Fleet (IMC17) Critical Communications Manager, United Airlines

Kristen Nomura (IMC03) Director, Display & Video Go-to-Market Strategy, Americas at Google

Nomura is a seasoned strategy and operations leader, with experience leading go-to-market strategies and operational improvement initiatives for large digital media sales teams.

Craig Greenfield (IMC00) EVP, Customer Success at Mediaocean

Greenfield is a dynamic change agent with a deep understanding of integrated marketing communications and proven experience applying segmentation, targeting, and positioning to create customer value.

Younghee Lee (MSA90) Chief Marketing Officer at Samsung Electronics

Lee oversees Samsung's global brands and strategic marketing communications.

Vijay Viswanathan Hamad Bin Khalifa Al-Thani Professor of Integrated Marketing Communications and Associate Dean of IMC

Vijay Viswanathan's research focuses on consumer decision making, especially in the realm of branding, pricing, cross-media consumption and social influence. His research has important implications for the economic impact of managerial decisions related to marketing communications.

Jacqueline Babb Senior Lecturer and Director of IMC Full-Time Program

Jacqueline Babb is a committed and experienced marketing professional and educator with 20 years of experience. She teaches courses in marketing strategy, IMC strategy and digital marketing.

Michelle Weinberger Associate Professor

Michelle Weinberger's research takes a sociological approach to understanding consumers, stakeholders and marketplace actors. She studies socio-cultural aspects of consumption and the role of various forms of marketing communications in creating meaning for stakeholders.

Danielle Robinson Bell Assistant Professor and Director of the IMC Professional Program

Danielle Robinson Bell's area of expertise is strategic communications and its impact on business outcomes for organizations, brands and executives. She specializes in work that advances efforts related to culture, equity, inclusion, women and BIPOC in the workplace.

Ed Malthouse Erastus Otis Haven Professor

Ed Malthouse's research interests center on media marketing, database marketing, advertising, new media and IMC. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.

Ashlee Humphreys Associate Professor

Ashlee Humphreys is an associate professor at Medill. Trained as a sociologist, she examines core topics in consumer behavior and marketing strategy. Her research investigates the role of legal and cultural institutions in creating markets, the influence of language on consumer judgments of legitimacy, and the process of consumer co-creation.

Lan Nguyen Chaplin Professor

Take the Next Step

Chose the right IMC program for you:

IMC Opportunities For Northwestern Undergraduates And Marketers

This program is for you if you want to build upon your Northwestern undergraduate major with a specialized certificate covering marketing, communications, advertising, digital strategy, social media, analytics and more.

Designed to provide working professionals with the same high-quality research and insights that help prepare our on-campus students to lead into the future, these courses focus on delivering functional tools and frameworks, allowing you to obtain industry-relevant skills in a format that suits modern lives and busy schedules.

The History Of IMC Program At Medill

Download an accessible PDF version of the Medill IMC timeline

• Youth Program
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PhD Degree Program in Marketing

Marketing is fundamentally concerned with the description and prediction of decision outcomes involving all aspects of the firm that relate to its customers, competitors, distributors, and business regulators. Interest in description and prediction, in turn, is associated with the improvement of marketing decision making.

Marketing is an interdisciplinary field that draws upon theory and methodology from a wide variety of sources, including psychology, sociology, mathematics, statistics, and economics. Recent developments in the field include new methods and theories for understanding buyers’ perceptions and preferences, probabilistic choice models, models for allocating marketing resources,  econometric analysis of large data bases, and micro-economic models for marketing strategy.

The Wharton School’s Marketing Department has had a long tradition in the development of new research methodologies and the successful implementation of new decision models and techniques in the practice of marketing.

Information Sessions about Admissions for 2025

Objectives of the program.

The program’s specific objectives are:

• To provide an interdisciplinary environment for the generation of creative ideas in marketing;
• To provide sufficient analytic skills for evaluation (and implementation) of these ideas, i.e., critical insight;
• To provide training in the communication of these ideas to others; and
• To encourage a type of cumulative contribution to the marketing field by a process of learning how to learn, i.e., the strategy of scholarly inquiry.

These objectives are implemented by means of a varied program of seminars, joint research projects, and colloquia.

DEGREE REQUIREMENTS

The Wharton Doctoral Programs consist of two distinct phases: pre-candidacy and candidacy. In general, during the pre-candidacy phase the student completes

• the required coursework
• preliminary examinations
• any requirements imposed by the student’s specific Department or Program such as additional qualifying examinations and research papers.

Upon satisfying all of these requirements, the student applies in writing to their Department Ph.D. Faculty Coordinator for admission to candidacy. The Coordinator will review the student’s record and make a recommendation to the Vice Dean. Upon approval by the Vice Dean, the student is admitted to candidacy.

The candidacy phase comprises

• preparation and defense of the dissertation proposal
• doctoral dissertation
• final defense of the dissertation

CANDIDACY REQUIREMENTS

The following are the specific requirements for the Marketing Department.

Before admission to candidacy , the student is required to:

• Complete the required 15* credit units of graduate level courses as described in detail in the Coursework section below. (*Students entering the program before Fall 2019 need to complete 17 credit units.)
• Take and pass the Marketing Qualifying Examination offered at the end of the first year.
• Complete a faculty-supervised First Year Research Paper due September 1, before the start of the second year.
• Complete a faculty-supervised Second Year Research Pape r due September 1, before the start of the third year, and present it in a faculty seminar in their third year.
• Declare  primary advisor(s) by December 15 of the third year.
• Form and declare a  dissertation committee by May 15 of the third year.
• Prepare and defend a  dissertation proposal  by September 15 at the start of the 4th year.
• The Ph.D. program in marketing is based on the completion of the dissertation as well as a minimum of fifteen graduate level course units.
• These courses assume that the student has a basic knowledge of various business areas, computer programming, calculus, and matrix algebra.
• Of the 15 course units, a maximum of 4 can consist of transfer courses for graduate work at other universities with approval of the Department’s PhD Coordinator.
• In addition, only 2 of the 15 course units can be independent study courses.
• Courses are taken from the following categories:

MAJOR Field Courses - 5.0 CU

The Marketing Department requires that students take five course units (cu) of Ph.D. seminars .

• Students can select the Quantitative Track or the Consumer Behavior Track when choosing which marketing seminars to take, according to their research interests.
• If a required Marketing Seminar is not offered, students may submit a request to the Marketing Department’s Doctoral Committee for a course substitution.
• The required seminars are:

Consumer Behavior Track : 3 credit units as follows

• MKTG 9500 (0.5 cu) and MKTG 9510 (0.5 cu)
• MKTG 9520 (0.5 cu) and MKTG 9530 (0.5 cu)
• MKTG 9540 (0.5 cu)
• MKTG 9560 (0.5 cu)

Quantitative Track: 3 credit units as follows

• MKTG 9540 (0.5 cu) and MKTG 9550 (0.5 cu)
• MKTG 9560 (0.5 cu) and MKTG 9570 (0.5 cu)
• MKTG 9500 (0.5 cu)
• MKTG 9520 (0.5 cu)

Seminars required for all students : 2 credit units

• MKTG 9400 (0.5 cu)
• MKTG 9410 (0.5 cu)
• MKTG 9420 (0.5 cu)
• MKTG 9430 (0.5 cu)

Please see the links on the right for Course descriptions and schedules. Students wishing to take any of these courses need permission from the course instructor before they can register for them. Please see  Program Advising and Registration for details about how to enroll in these courses, and how to set up an Independent Study section (MKTG 9990).

Basic Courses - 3.0 to 4.0 CU

Economics Requirements

• ECON 7100 and ECON 7110 ( Microeconomic Theory I & II) OR
• ECON 6100 (Microeconomic Theory) and ECON 6110 (Game Theory and Applications) OR
• BEPP 9500 (Managerial Economics)

Statistics Requirements

• STAT 5000 and STAT 5010 (or PSYC 6110 and PSYC 6120)
• STAT 5150 and 5160
• STAT 5200 and 5210
• STAT 9700 and 9710
• ECON 7300 and 7310
• SOCI 5351 (Quantitative Methods II) and STAT 5010

*Non-statistics Wharton PhD students may take STAT 9270, 9610 (Statistical Methodology – previously STAT 541), 9620 and STAT 5420  as electives only after fulfilling one of the required course combinations listed above. Students who would like to take these courses are required to ask for an interview with the instructor and receive his/her permission.

Exceptions to these sequences, or the ability to “mix and match” courses from these sequences, is allowed- however, must receive written approval from the current doctoral coordinator of the statistics department program.

Courses in a Related Field - 2.0 to 3.0 cu

Students also complete course units in related fields. A partial list of possible related fields includes:

• Communications Research
• Decision Processes
• Econometrics
• Information Systems
• Operations Research

Electives - 4.0 to 5.0 cu

• Marketing Degree Program
• Joint Doctoral Degree Program in Marketing and Psychology
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PhD in Communication

In the Ph.D. program in Communication at The Ohio State University, students work closely with world-renowned faculty on current research.  In coursework, the emphasis is on understanding the body of knowledge in communication and on learning how to use what is known to generate new knowledge through research.  In addition to gaining a solid grounding in the communication literature, through our Ph.D. program students learn the skills necessary to develop solid academic careers through teaching, attending professional conferences and publishing their own research.

We offer funding to all doctoral students admitted to our program.

Doctoral students work closely with distinguished scholars as mentors in developing individualized programs focusing on the topics that intersect the interests of the faculty and the student. Over the course of their program, students are encouraged to co-author papers and journal articles with faculty members.

Through generous travel awards, the School of Communication, as well as the Graduate School at OSU, enable students to participate in national and international communication conferences. At these conferences our students become acquainted with faculty and graduate students from other universities around the world, establishing lasting friendships and professional relationships.

Through the combination of training, mentoring and socialization, our students are among the most sought-after for the top positions in the field.

Most of our Ph.D. students enter academic careers following graduation, although some enter various communication industries and use their research skills in marketing, polling, media or other industries.

For more information, contact the Graduate Program Coordinator by email at [email protected] or call (614) 292-6503.

You can read more about our graduate program requirements and our admissions procedures on the following documents:

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COLLEGE OF LIBERAL ARTS AND SCIENCES

Department of Communication

Ph.d. program of study.

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The general aim of the Ph.D. program in Communication is to provide students with a rigorous course of study that will prepare them for careers in either the academic or commercial spheres. The curriculum is not directed toward either of these domains, but rather attempts to give students a breadth of scholarly training that will allow them to pursue either of these career paths.

Academic Sphere.  There is a very strong academic research component to communication. Persons with interests in communication are currently found on Communication faculties and in schools of Journalism and Mass Communication. Communication is an established academic area, as reflected in published research by faculty members in departments of Communication.

Commercial Sphere.  Many organizations realize the value of research in mass communication effects, advertising, audience analysis, and other areas of communication. They have created a significant number of positions in communication. At the middle and upper management level, these are often filled by people with Ph.D. degrees. Training for persons filling these positions is often obtained in programs which do not equally emphasize communication theory and methods. The Ph.D. program in Communication is designed to provide the student with strong knowledge of communication theory, coupled with very strong research skills. A graduate of this program can step into a commercial research position without facing a period of hit-or-miss "on-the-job" training.

Ph.D. Program Elements

Length of Program

The time required for completion for the Ph.D. program will differ, depending on the degree status of entering students, and the courses already completed by the student at the graduate or undergraduate level. It is expected that students entering with a master’s degree will require approximately four years to complete the requisite course work, pass qualifying exams, and then write and defend the dissertation. (Note that students who earn an M.A. degree from our own program will require approximately three years, having already taken some of the required coursework.) The final program of course work and research for a student is created in consultation with his/her academic advisory committee. This program takes into account the student’s prior coursework and career objectives.

Research Requirement

Students participate in at least two research projects mentored by faculty before beginning their dissertation. These projects provide students with the necessary research experience before beginning the independent research required by the dissertation. They also put students in a better position to enter the Ph.D. job market.

Elective Courses (9 credits)

The student, in consultation with the academic advisory committee, will take an additional 9 credits in an area chosen to provide breadth or specialized skills. Typical areas might be social/behavioral research, computer science, or specialized business or communication areas.

Qualifying Exams

After coursework is completed, students take a general exam. When they pass, they are considered “Ph.D. Candidates” or "A.B.D." (all but dissertation).

Dissertation

An original research project designed by the student, approved by the advising committee.

Ph.D. Program Coursework Overview

Required for all tracks.

4 Required Methodology Courses:

COMM 5001 Introduction to Graduate Communication Research COMM 5002 Communication Research Methods COMM 5003 Advanced Communication Research Methods COMM 5010 Theory Construction and Research Design

2 Elective Methodology Courses (choose two of the following, or similar with approval of committee) -- one must be an advanced course (as indicated by *):

AH 6005 Multilevel Mediation and Moderation Modeling* COMM 6001 Proseminar in Communication Research* EPSY 6615 Structural Equation Modeling* HDFS 5002 Special Topics: Longitudinal Methods* HDFS 5005 Qualitative Research Methods MKTG 6203 Quantitative Models in Marketing NURS 6130 Intro to Qualitative Methods in Nursing NURS 6165 Mixed Methods in Nursing Research PSYC 5702 Field Research Methods PSYC 5130 Causal Modeling in Social Psychology* PSYC 5131 Meta-Analysis: Theory and Practice PSYC 6130 Measurement and Scaling SOCI 5231 Qualitative Methodology STAT 5515 Design of Experiments

1 Directed Research Requirement:

COMM 6800 Seminar and Directed Research in Communication

3 Required Communication Theory Courses (determined by track—see options below)

5 Emphasis Area Courses (1 must be COMM; determined by track—see options below)

Substitutions to required courses may be possible for students who have already completed the required course(s) elsewhere with a grade of B or higher. In such cases, students may substitute a different course within the requirement area (e.g., methods, content, theory, etc.) with approval of the advising committee.

Note on Emphasis Area Courses : Students may add a secondary sub-track as their emphasis area by taking any of the required courses for the secondary track to complete the requirements for the emphasis area.

Ph.D. Program Tracks

Interpersonal Communication Track

Required Communication Theory Course Options (choose at least 3):

COMM 5200 Interpersonal Communication (required) COMM 5100 Persuasion Theory and Research COMM 5220 Group Communication Research COMM 5500 Nonverbal Communication

Emphasis Area Course Recommendations (choose 5 from theory course options above, course list below, or similar with approval of committee—1 must be COMM):

COMM 5230 Organizational Communication: Theory and Research COMM 5501 Seminar in Nonverbal Communication and Persuasion HDFS 5240 Aging: Personality and Social Interaction HDFS 5250 Close Relationships HDFS 5310 Patterns and Dynamics of Family Interaction HDFS 5311 Theories of Family Development PSYC 5101 Motivation PSYC 5460 Social and Personality Development PSYC 5500 Research Seminar in Language and Psychology PSYC 5568 Psychology of Language PSYC 5703 Advanced Social Psychology PSYC 5770 Current Topics in Social Psychology PSYC 5612 Leadership in the Workplace PSYC 6731 Person Perception PSYC 6752 Interpersonal Relations SOCI 5651 Seminar in the Family

Marketing Communication Track

COMM 5100 Persuasion Theory and Research COMM 5200 Interpersonal Communication COMM 5300 Mass Communication Theory COMM 5310 Seminar in Mass Communication Research COMM 6850 Seminar in Marketing Communication (required) MKTG 5115 Market-Driven Management MKTG 6202 Advanced Seminar in Buyer Behavior

COMM 5120 Communication Campaigns COMM 5501 Seminar in Nonverbal Communication and Persuasion COMM 6895 Topics in Applied Communication Research MKTG 5250 Marketing Research and Information Systems MKTG 5640 Integrated Marketing Communications MKTG 5625 Marketing for Global Competitiveness MKTG 6210 Seminar in Theory and Practice in Marketing

Mass Communication Track

COMM 5300 Mass Communication Theory (required) COMM 5100 Persuasion Theory and Research COMM 5120 Communication Campaigns COMM 5150 Crisis and Risk Communication COMM 5310 Seminar in Mass Communication Research COMM 6895 Topics in Applied Communication Research

ANTH 5352 Medical Anthropology COMM 5200 Interpersonal Communication COMM 5230 Organizational Communication: Theory and Research COMM 5330 Children and Mass Media GPAH 5319 Allied Health Education POLS 5341 Public Opinion and American Democracy POLS 5342 American Political Parties POLS 5336 Comparative Political Communication POLS 5386 Public Opinion and Public Policy PSYC 5120 Health Psychology PSYC 6733 Social Cognition PSYC 5616 Human Judgment and Decision Process PUBH 5400 Intro to Public Health PUBH 5401 Principles of Epidemiology PUBH 5404 Environmental Health PUBH 5405 Social Foundations of Public Health PUBH 5419 Public Health Agencies PUBH 5430 Public Health Informatics PUBH 5451 Maternal and Child Health Services PUBH 5452 Injury and Violence Prevention PUBH 5453 Chronic Disease Control PUBH 5455 Health Education PUBH 5462 International Health PUBH 5473 Women, Public Health and Reproduction PUBH 5474 Minority Health PUBH 5475 Gerontological Health SOCI 5453 Medical Sociology SOCI 5801 Political Sociology SOCI 5821 Social Movements SOCI 5829 Social Change

New Communication Technology Track

COMM 5660 Computer-Mediated Communication (required) COMM 5100 Persuasion Theory and Research COMM 5300 Mass Communication Theory COMM 5640 Social Media Use and Effects COMM 5650 Communication Technology and Society: Theory and Research

COMM 5200 Interpersonal Communication COMM 5220 Group Communication Research COMM 5230 Organizational Communication: Theory and Research COMM 5500 Nonverbal Communication COMM 5501 Seminar in Nonverbal Communication and Persuasion EPSY 5220 Introduction to Educational Technology EPSY 5520 Instructional Design EPSY 5530 Learning Theory MKTG 5250 Marketing Research & Information System MGMT5260 Management of Technology and Innovation MKTG 5640 Integrated Marketing Communication MKTG 5665 Digital Marketing OPIM 5165 Management Information Systems OPIM 5270 Systems Development OPIM 5620 Managing and Controlling Information Systems PSYC 5615 Human Factors PSYC 5101 Motivation PSYC 5620 Design and Analysis of Human-Machine Systems PSYC 5703 Advanced Social Psychology PSYC 6731 Person Perception PSYC 6752 Interpersonal Relations

Nonverbal Communication Track

COMM 5500 Nonverbal Communication (required) COMM 5100 Persuasion Theory and Research COMM 5200 Interpersonal Communication COMM 5300 Mass Communication Theory COMM 5501 Seminar in Nonverbal Communication and Persuasion

COMM 5220 Group Communication Research COMM 5230 Organizational Communication: Theory and Research COMM 5310 Seminar in Mass Communication COMM 6850 Seminar in Marketing Communication Research MKTG 410 Seminar in Theory and Practice in Marketing MKTG 402 Advanced Seminar in Buyer Behavior PSYC 5101 Motivation PSYC 5701 Experimental Social Psychology PSYC 5703 Advanced Social Psychology PSYC 5770 Current Topics in Social Psychology PSYC 6732 Attitude Organization and Change PSYC 6752 Interpersonal Relations

Persuasion Track

COMM 5100 Persuasion Theory and Research (required) COMM 5120 Communication Campaigns COMM 5200 Interpersonal Communication COMM 5300 Mass Communication Theory COMM 5310 Seminar in Mass Communication Research COMM 5501 Seminar in Nonverbal Communication and Persuasion

COMM 5230 Organizational Communication: Theory and Research COMM 5500 Nonverbal Communication PHIL 5316 Seminar in the Philosophy of Social Science PHIL 5317 Seminar in the Philosophy of Psychology PSYC 5567 Memory and Cognition PSYC 5613 Organizational Psychology PSYC 5703 Advanced Social Psychology PSYC 6732 Attitude Organization and Change

Ph.D. Program Optional Specialty Areas

Additional recommendations for Emphasis Area Courses for students choosing to specialize in the following areas (can be applied to any track emphasis area requirements):

Health Communication

ANTH 5352 Medical Anthropology COMM 5200 Interpersonal Communication COMM 5230 Organizational Communication: Theory and Research COMM 5770 Health Communication GPAH 5319 Allied Health Education PSYC 5120 Health Psychology PSYC 6733 Social Cognition PSYC 5616 Human Judgment and Decision Process PUBH 5400 Intro to Public Health PUBH 5401 Principles of Epidemiology PUBH 5404 Environmental Health PUBH 5405 Social Foundations of Public Health PUBH 5419 Public Health Agencies PUBH 5430 Public Health Informatics PUBH 5451 Maternal and Child Health Services PUBH 5452 Injury and Violence Prevention PUBH 5453 Chronic Disease Control PUBH 5455 Health Education PUBH 5462 International Health PUBH 5473 Women, Public Health and Reproduction PUBH 5474 Minority Health PUBH 5475 Gerontological Health SOCI 5453 Medical Sociology

Political Communication

POLS 5341 Public Opinion and American Democracy POLS 5342 American Political Parties POLS 5386 Public Opinion and Public Policy POLS 5336 Comparative Political Communication SOCI 5801 Political Sociology SOCI 5821 Social Movements SOCI 5829 Social Change

Welcome to the College of Communication & Information

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• » Combined Bachelor’s / Master’s Pathways
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MASTER'S IN INTEGRATED MARKETING COMMUNICATION

Program information.

College: Communication & Information Degree: Limited Access: Yes Contact: Natashia Hinson-Turner, Graduate Coordinator Address: School of Communication Suite 3100, University Center C, FSU P.O. Box 3062664 Tallahassee, FL USA 32306-2664 Phone: (850)-644-5034 Email: [email protected]

Understanding global, multicultural, and strategic communication lead to success

The Integrated Marketing Communication graduate program is designed for students interested in careers that merge advertising, public relations, cross-cultural marketing communication, new communication technologies, and applied research. It provides a foundation for students who wish to pursue professional careers in integrated marketing communication, digital marketing communication, or multicultural marketing communication. The program also can lead to advanced graduate studies.

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Program's Overview

Program of study.

This program requires a minimum of 33-36 hours of coursework and applications with four program completion options. An individualized plan based on students’ interests will be developed with an advisor after admission to the program.

Required Courses

(12-15 hours)  All students in the master’s in Integrated Marketing Communication program are required to take five specific courses, covering foundational concepts, theories, and methods. Students who graduated with a degree in Public Relations, Advertising, or Marketing  as well as those who have sufficient relevant professional experience are eligible to receive a waiver from the foundational course. The Director of Master’s Studies is responsible for determining who may receive that waiver. The hours need to be made up by taking an additional elective course.

Elective Courses

(12-21 hours) Students are able to focus on an area of particular interest via their elective course work. The number of hours completed as electives depend on the student’s background as well as the capstone option chosen. Students may choose up to six hours outside of the department, as long as the student’s program of study has been approved by the supervisory committee.

Capstone Options

(3-6 hours) Students will complete the IMC program by choosing one of four capstone options. The Residency is a 3-hour option. The courses-only, thesis, and creative project options are each 6-hour options. Students who are planning to pursue a doctoral program after completing the Master’s degree are strongly urged to choose the thesis capstone option. Requirements and guidelines for completing each of the three applied options are available from the supervisory committee. For the course-only option, students should register for two additional courses in the School of Communication. The courses need to be approved by the supervisory committee as part of the student’s program of study.

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Program's courses.

The following course list is meant to give a general overview of the program. A specific plan based on student interest will be developed with an advisor after admission to the program. Students may choose to focus their program based on their personal area of interest.

Required courses and recommended course sequencing are:

As part of their elective course work, students are encouraged to enroll in courses that form cohesive content clustered.

1. Intercultural & Multicultural Marketing Communication, suggested courses:

• ADV 5415, Hispanic Marketing Communication
• ADV 5416, Multicultural Marketing Communication
• COM 6400, Special Topics: International PR*

2. Strategic Communication, suggested courses:

• COM 5126, Organizational Communication Theory
• COM 5235. Crisis Communication (3)
• COM 5450, Introduction to Project Management
• COM 5546, Political Communication
• COM 5565. Social Media Campaigns (3)

3. Your own cluster of courses in your area of interest

*Note: Students may take no more than 6 credit hours of COM 6400 throughout their program of study.

Certificates

Students may also complete one of the School’s Graduate Certificates as part of their elective coursework.

• Multicultural Marketing Communication Certificate (12 required hours)
• Project Management Certificate (12 required hours)
• Digital Video Production Certificate (12 required hours)

Graduate Admissions

Application deadlines.

• Fall admission -- April 1
• Spring admission -- November 1
• Summer admission -- March 1
• Doctoral program -- January 15

Application Requirements

Florida state university graduate admission requirements.

• Complete and submit the University Admissions Office's  Online Application Form.  
• Pay a non-refundable application fee of $30. Application packets will not be reviewed until the fee has been paid.
• Submit a completed  Residency Affidavit . All applicants must submit this form, which is completed online.
• Arrange for an official transcript from each college or university attended to be sent to the Office of Admissions. Transcripts may be sent digitally, but must come directly from the institutions attended. An unofficial transcript may be uploaded for the School of Communication for review.

NOTE: As of July 8, 2019, the GRE requirement will be waived for outstanding Master's applicants meeting at least ONE of the following criteria:

• A completed Master's, JD, MD, PhD, or other comparable terminal degree with a GPA of 3.0 or higher from a North American accredited institution.
• Five years of professional communication-related experience and a 3.0 or higher upper‐division undergraduate GPA from a North American accredited institution.
• FSU undergraduate communication majors (main campus) with an upper‐division communication GPA of 3.6 or higher and an overall GPA of 3.6 or higher.

Applicants must provide evidence to satisfy the criteria being applied. To request a waiver, complete the online Entrance Exam Waiver Request Form. Applicants with a competitive GRE score will still be able to apply to the program and will not be held to these additional criteria.

Otherwise, the minimum GRE scores for potential Master's students are 148 for the Verbal component and 144 for the Quantitative component; however, the GRE is just one aspect of the overall file. All application materials are reviewed holistically, and strong consideration is given to other components such as GPA, personal statement, letters of recommendation, related field experience, etc.

School of Communication Graduate Admission Requirements

• An excellent undergraduate academic record, from accredited universities, to include a minimum 3.0 GPA (on a 4.0 scale). In addition, doctoral applicants should have a minimum of a 3.3 in their master's degree work.
• Three letters of recommendation.
• What are your career goals; that is, what do you plan to be doing in five years and in 10 years?
• Why have you chosen to apply to our master's or doctoral program?
• What experiences and competencies make you a strong candidate for our program (research skills, computer literacy, teaching experience, awards, etc.)?
• A resume or writing sample (optional for master's students; required for doctoral students).

Additional requirements for international students:

• Provide proof of proficiency in both spoken and written English language: An international applicant whose native language is not English, or who has not completed a degree at an English-language university, must have taken the TOEFL (Test of English as a Foreign Language) exam (or FSU Graduate School approved alternative test) within the past five years. The Educational Testing Service administers this test. For more information:  ets.org/toefl
• Provide Certification of Financial Responsibility. This required form may be downloaded online or requested from the university. NOTE: The completed CFR is submitted to the International Center. Instructions and address are on the form.

Need more information?

Questions about school admission requirements:, questions about university admissions requirements:, questions about communication graduate programs:, questions about doctoral programs:, program's faculty.

Bailey, Rachel L.

Associate Professor

Chapa, Sindy

Associate Professor & Director of the Hispanic Marketing Center

Cortese, Juliann

Associate Professor, Director of Master's Studies

Lee, Jaejin

Merle, Patrick

Associate Professor, School Director

Wendorf Muhamad, Jessica

Assistant Professor

    Can I earn the degree completely online?  

  No. Currently we do not offer an online degree.  

  Do I have to take the GRE and what are the required scores?   

FSU has implemented a GRE waiver for all Master’s applicants for all application terms in 2022-2026. Typically though, a GRE score is needed unless the student meets the GRE waiver requirements as stipulated below. Minimum GRE scores considered for the program are 148 verbal and 144 quantitative.

As of July 8, 2019, the GRE requirement will be waived for outstanding Master’s applicants meeting at least ONE of the following criteria:  

• A completed Master’s, JD, MD, PhD, or other comparable terminal degree with a GPA of 3.0 or higher from a North American accredited institution.  
• Five years of professional communication-related experience and a 3.0 or higher upper‐division undergraduate GPA from a North American accredited institution.  
• FSU undergraduate communication majors (main campus) with an upper‐division communication GPA of 3.6 or higher and an overall GPA of 3.6 or higher.  

What English language proficiency tests do you accept and what are the required scores?  

The School of Communication accepts the following tests and minimum scores.   

How much does it cost?    

For up-to-date costs, please see the FSU Tuition & Fees page,  https://studentbusiness.fsu.edu/tuition-fees  

Do you offer assistantships/funding?   

The School of Communication offers several assistantships to graduate students in the fall, spring and summer semesters. For more information about assistantships, please visit: https://comm.cci.fsu.edu/about-the-school/financial-aid/assistantships/

How long to complete the program?  

We recommend students take three classes each semester (9 credit hours). Our programs require 33 – 36 credit hours depending on the chosen capstone project (PIMC requires 36 for all capstone options). Following these guidelines, a student can finish their program in 4 semesters.

What are the capstone options and  do I have to write a thesis?  

In PIMC the capstone options are courses-only, creative project, or thesis (all options require 36 credit hours). In MCS, capstone options are courses-only (36 credit hours), creative project (33 credit hours), or thesis (33 credit hours).  In IMC, capstone options are courses-only (36 credit hours), residency (33 credit hours), creative project (33 credit hours), or thesis (33 credit hours).  

  What is the difference between an MA and MS?  

Students who received a BA degree also qualify for the MA degree so you have the option to select the MS or MA degree.   

Students who received a BS degree will need to take additional language courses to qualify for a MA, but qualify for a MS degree without taking any additional courses.

Please see below the BULLETIN’s description of the Master of Arts requirements.  

Graduate Bulletin:  

“In addition to the requirements for the MS, candidates for the Master of arts degree must meet the following requirements.  

• Proficiency in a foreign language demonstrated by certification by the appropriate language department, or completion of twelve (12) semester hours in a foreign language with an average grade of at least 3.0 (“B”), or four years of a single language in high school.  
• Six (6) or more semester hours of graduate credit in one or more of the following fields: art; classical language, literature, and civilization; communication; (not to include speech correction); english; history; humanities; modern languages and linguistics; music; philosophy; religion; and theatre.”  

Who should write my letters of recommendation?  

The best letters of recommendation are written by instructors with whom you have had one or more classes. Choose someone who knows you and your work well and who can honestly speak of your strengths.    

I was not a Communication major do I need to take prerequisites?   

No, we do not require prerequisites to starting the major area of study for our graduate programs.   

Can I have the application fee waived?  

  No, the application fee of $30 cannot be waived.   

PhD: Marketing Concentration

This program will prepare you for a career in research and teaching at AACSB-accredited peer institutions (preferably with a doctoral program of their own) throughout the United States and abroad.

The program encompasses a variety of formal and informal interactions and projects with faculty and others, as well as coursework, comprehensive exams, and dissertation research. It enables you to develop substantial competencies in the theory, practice, and research methodology essential to the advancement of marketing knowledge, while accommodating individual backgrounds, experiences, and objectives.

Coursework covers topics associated with the scholarly pursuit of marketing as well as topics from supporting fields such as psychology, sociology, and management. Research methods and statistics associated with the social sciences also is a large component of the program.

In addition to specific coursework, the program also provides an environment in which you can develop research competencies in close association with the marketing faculty and other graduate students.

Students entering the program with a completed master’s degree in a business discipline can complete the doctorate in four years of full-time resident study.

Admission requirements

We prefer the GMAT, but we do accept the GRE test as a substitute. In either case, the exam must have been taken within 5 years of the time of application to WSU.

PhD Professional Development Seminar

Students will take the one-credit college-wide professional development colloquium (BA 598) during their 1st year or as soon as possible when approved by the area coordinator.

PhD Teaching Course

Students will take the 3-credit BA 596 teaching course, ideally in the fall of their second year.

PhD Research Tool Requirements

• ANOVA (e.g., PSYCH511, STAT507, STAT512, SOC522)
• Regression, Econometrics and Linear Models (e.g., PSYCH512, SOC521, STAT530, ECONS511/STAT 531, ECONS512/STAT552, MGTOP 591)
• Psychometric Theory (e.g., PSYCH514)
• Multivariate Statistics or Categorical Data Analysis (e.g., STAT519/MGTOP519, STAT 520)

The student may, with the approval of his/her program committee, substitute other courses for the suggested courses above, as long as the alternative courses treat each of the above topics in a comprehensive fashion.

PhD Major Field Requirements

• Seminar in Consumer Behavior (MKTG 590) – This course consists of a survey of the current literature in consumer behavior. Topics covered include, but are not limited to: information processing, attitude theory, persuasion, consumer decision-making, retailing, and public policy issues. Other topics may be included as the professor identifies emerging issues in the consumer behavior literature.
• Seminar in Marketing Management (MKTG 591) – This seminar provides a survey of the current literature on marketing management and strategy. In addition, it consists of readings on important theory and topics that have widespread influence in the marketing area. These include, but are not limited to: market orientation, competitive advantage, performance, transaction cost theory, the environment, new product development and product management issues, inter-firm relationships and alliances, and other new topics identified by the professor as relevant in the student’s scholarly development.
• Seminar in Marketing Foundations (MKTG 592) – This seminar explores the key topics that are generally associated with the marketing domain. This seminar will address the question “what is marketing” and offer an overview of its fundamental aspects including (but not limited to) the following: advertising, pricing, brand management, product positioning, new product development, relationship marketing, and marketing public policy. The professor will include additional topics from the field as they emerge in the literature.
• College of Business Research Methods Seminar (currently MKTG 593) – This seminar covers the basics of theory development and methods used in gathering data in the social and behavioral sciences. Topics covered include, but are not limited to: paradigm development and shifts, theory and theory development, philosophy of science, field study designs (survey research), experimental design, quasi-experimental field study design, secondary data acquisition and use, and qualitative research design. Internal and external validity and measurement validation will be included as the professor deems necessary. In addition, any new topics emerging as important may be included.
• Additional Graduate-Level Seminar Relevant to Marketing – An additional 3 credits of advanced course work that provide theoretical and/or practical foundations for marketing research and theory. Courses may include those offered under MKTG 565 (various additional marketing seminars), graduate level coursework in business, psychology, sociology, or other disciplines deemed relevant by the student’s program committee (e.g., political science, communication).

Additional PhD Coursework

A minimum of 9 credit hours of coursework approved for graduate credit must be designated and approved by the student’s PhD committee.

Second Year Paper

MKTG 600: In addition to their coursework, students must complete a second year paper. The second-year paper is a pass/fail, faculty-supervised independent research project involving an empirical study. Expectations are that the project will test research hypotheses using data gathered and analyzed by the student.

PhD Research Credit Requirements

Minimum of 32 credits.

In addition to the research tool and field requirements, the PhD in business requires an additional body of research credits in preparation and development of the final dissertation. A minimum of 32 (800-level) research credits hours is required.

Chadwick Miller Associate Professor Todd Hall 380 [email protected] 509-335-2160

Program at a glance

Degree offered: Doctor of Philosophy Number of faculty working with students: 11 Number of students enrolled in program: 11 Students with assistantships/scholarships: 100% Priority application deadline: January 10

Universities and colleges employing recent graduates:

• University of New Mexico
• Pacific Lutheran University
• Michigan State University
• Colorado State University
• Oklahoma State University
• University of Nebraska

PhD in Communication

Doctor of philosophy in school of communication.

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At the Intersection of Media, Technology, and Democracy

The AU School of Communication's Doctor of Philosophy in Communication allows you to research at the intersection of media, technology, and democracy. We study how media and technology interact with democratic culture and politics. Communication creates culture; communication is a vector of power; communication is central to democratic action. Our normative orientation toward a healthier democratic process is a theme consistent with the core public service mission of American University. Internet governance, podcasts as news sources, disinformation on Twitter, digital surveillance, facial recognition and power, racism on social media, and state social-media propaganda are all topics of recent dissertations.

Our focus is at the cutting edge of the field of communication studies today, and our students routinely present at our leading conferences. Our approach is also interdisciplinary, and we benefit from the diverse intellectual resources across American University, such as those showcased at the Internet Governance Lab , the AU Game Center ,  the Center for Media & Social Impact , the Center for Latino and Latin American Studies , and the Institute on Disability and Public Policy (IDPP) . We also tap into our relationships with NGOs, media companies, foundations, and government institutions throughout the Washington metro area. 

In our doctoral program, you'll produce scholarship, using both quantitative and qualitative approaches, that has real-world connection and impact . Your work will position you well to pick from career options that range from the professoriate to public policy research to media production to government. 

This is a three-year PhD, and from the moment you arrive, you will be working in a highly-structured program toward your dissertation research, building your networks, and developing publishable projects. You will join us in using knowledge to address our most pressing political and social challenge s . We welcome your application to become a part of the next generation of communication scholars, professors, leaders, and practitioners.

Demonstrate Your Commitment and Interest

Applicants for the Communication (PhD) degree program must hold an accredited bachelor's degree and a master's degree in communication, or a related field, with a cumulative GPA of 3.30 or higher, unless the applicant demonstrates comparable experience. The degree does not have to be in the field of communication or be research-based, as many of our PhD students have master's degrees in film or journalism. 

Applicants must submit a statement of purpose that outlines the intended research area, what research methods and theories the applicant will use, and which faculty members the applicant hopes to work with.

The candidate must also submit either a master's thesis or another example of substantial research. The GRE is optional. Students should submit their official GRE scores to CEEB code 5007 if desired.

The School of Communication's PhD program operates on a hard deadline. Applications must be received by December 15th.  Applications received after the deadline will not be considered.

A complete PhD application consists of the following:

• Statement of purpose
• University transcripts from all universities attended (transcripts from outside of the U.S. must be evaluated by a NACES approevd organization)
• Two letters of recommendation
• GRE scores (optional)
• Master's thesis (or another example of substantial research)
• Proof of English proficiency (100 on the TOEFL, 7.0 on the IELTS, 120 on Duolingo, or a bachelor or master's degree from a university in an English speaking country)

The admissions committee may ask applicants to interview with the program director and affiliated faculty. Interviews are conducted either on campus or virtually.

Financing Your Education

Each year, we welcome several doctoral students with full tuition remission as well as a graduate assistantship . We may also offer admission to top candidates without merit funding. If funding becomes available, students admitted without funding may be eligible to receive a merit package from the school.

The PhD in Communication is 54 credit hours. To estimate the cost of tuition , please see the current cost per credit hour for graduate students.

Students whose funding package includes a graduate assistantship will work as research or teaching assistants for 20 hours per week during the fall and spring semesters. 

The School of Communication offers graduate students both merit-based and need-based financial aid . Merit awards, named scholarships, and fellowships are administered by the SOC Graduate Admissions Office, while need-based awards are administered by the American University Office of Financial Aid . Several prestigious graduate fellowships are also available for students in the Political Communication program. Additional financial support is available for veterans .

Each year, we welcome several doctoral students with full tuition remission as well as a graduate assistantship. We may also offer admission to top candidates without merit funding. If funding becomes available, students admitted without funding may be eligible to receive a merit package from the school. 

All merit awards are based on your academic merit and professional experience , specifically your undergraduate grades and leadership activities as well as career-related accomplishments. Merit awards are valid for one year-they vary in amount, are typically divided evenly between the fall and spring semesters, and are not typically renewable.

Some merit awards come in the form of graduate assistantships , which consist of graduate tuition remission, a stipend, or both. Tuition remission will vary in the number of credits offered. If you are offered a stipend, you must employed as a graduate assistant for a School of Communication faculty member for 10 hours per week.

Graduate Fellowships for Political Communication

The School of Communication offers prestigious merit-based fellowships in partnership with leading Washington, DC-based media organizations. These fellowships provide varying amounts of tuition remission and stipend and allow you to pursue professional projects with some of the finest media organizations while completing your graduate program. Separate applications are required . 

Research fellowships at academic centers within the School of Communication and throughout the university may also be available.

Unless indicated, students may not accept both a graduate assistantship and a graduate fellowship.

 Advanced Study at Your Convenience 

The School of Communication makes continuing on for your advanced degree a simple, straightforward process. You may apply for admission to our combined bachelor of arts/master of arts program during the second semester of your junior year (after completing 75 credits, but before you have completed 90 credits). Students in any undergraduate major at AU are eligible for consideration. An undergraduate degree in communication is not required.

You may apply for combined degrees in Political Communication, Strategic Communication, Film and Video, Journalism and Public Affairs, Game Design, or International Media.

More information about admissions requirements can be found here.

Meet Our Students

Our students produce scholarship, using both quantitative and qualitative approaches, that has real-world connection and impact.

Democracy is a Laughing Matter

In the Top 5 percent of Best Ranked Programs in Communication and Media Studies

According to College Factual

Course Progression

Complete your degree in three years.

In contrast to the traditional 9-month-per-year schedule, your annual course of study takes place over 11 months, including faculty supervision and mentoring via formal course work, organized research group meetings, and online collaboration. The  accelerated structure  of your program allows you to complete your degree in three years.

You'll take six required courses, three each in the fall and spring semester. Depending on your past master's coursework and professional experience, you may be able to petition for credit for methods and/or statistics course work, substituting an advanced methods course or other elective. The required teaching seminar prepares you to work as a teaching assistant in an undergraduate course during your second year of coursework. Students who have prior college teaching experience or who have already taken a similar teaching seminar as part of their master's program can place out of this course, substituting an additional elective. In the summer immediately following your first year, you'll enroll in one course for credit and participate in research group meetings.

COMM-704: Media, Technology & Democracy (3) This is a foundation overview course focused on scholarship and analysis concerning the intersections of media, technology, and democracy. It also introduces other core courses and study concentrations for advanced study in these topics.

COMM-750: Advanced Media Theory (3) This course examines a range of theories for explaining the complex interrelationships among media, technology, human behavior, social interaction, and democratic processes. It provides an in-depth comparative analysis of theoretical approaches from a variety of academic fields including mass communication, cultural studies, film criticism, and digital media.

COMM-751: Advanced Media Research Methods (3) This course covers major social scientific, historical, ethnographic, qualitative, and critical approaches to media research, including discussions of epistemology, conceptualization, measurement, and ethics.

COMM-754: Media, Law & Policy (3) This course equips students with a strong grounding in U.S laws, policies, and regulatory infrastructure. It analyzes how public debates and political struggles over policy issues have shaped the culture, structure, and operations of contemporary U.S. media industries and institutions.

COMM-711: Teaching Seminar (3) This course provides students with career preparation knowledge, including understanding the culture and history of higher education, teaching skills, and career skills including submission to journals, book proposals, finding appropriate job opportunities, writing cover letters and doing job interviews. Some individual coaching is also involved.

NOTE: This course begins the Friday BEFORE school starts in spring semester, with attendance at an all-day event, the Ann Ferren Conference. This affects your travel schedule over winter holidays!

Approved graduate statistics or research methods course (3) (by preference) OR

Elective selected in consultation with faculty mentor (3)

Note: Students will work with their faculty mentor, who must have an appropriate terminal degree, to select two electives for the first fall semester.

COMM-755: Research Design in Communication (3). This course strengthens student skills in defining an answerable research questions and finding appropriate methodologies.

In the fall, you'll take two electives and a course to prepare you for the comprehensive examinations. By the end of your fall semester, you'll be expected to have gained approval and to have finalized the four faculty members of your doctoral committee, with at least one member being from outside of the School of Communication. At the beginning of your spring semester, you'll begin your qualifying exams. This process takes approximately one month from the assignment of questions to a successful written and oral defense. You will also take a seminar to guide you in developing your dissertation proposal. By the end of the spring semester or beginning of the summer, students are expected to have successfully defended their dissertation proposals and to spend the summer focused on dissertation research.

COMM-860 Seminar in Doctoral Teaching and Research (3) Creation of dissertation literature review and preparation for the comprehensive exam. Introduction to teaching philosophies and strategies, preparation for scholarly career in Communication Studies.

Approved elective courses (6)

Approved graduate statistics or research methods course (3)

COMM-861: Advanced Research & Project Development (3) Prepares students for advancing to candidacy by taking the comprehensive exam and preparing a dissertation proposal.

COMM-898: Doctoral Continuing Enrollment (6) May be taken by doctoral students completing coursework, exams or proposals in preparation for advancement to candidacy.

In the fall and spring semesters, you'll register for dissertation research credits. During the fall and spring semesters, you will also probably be applying and interviewing for jobs, drawing upon information from your first-year course, COMM 711 and on your mentors’ advice. By late spring, your dissertation committee expects to have about six weeks to read and respond to a dissertation draft and to read and respond to a revised version.

Frequently Asked Questions

Who should apply to the phd in communication program.

Applicants could be interested in tenure track, faculty positions in academia, or seeking careers at prestigious institutions in government, industry, and/or the nonprofit community.

How can the PhD program help strengthen my pedagogical skills?

In addition to the teaching seminars and teaching assistantships that are part of the regular doctoral curriculum, The Art of Teaching is a one-credit course offered each spring semester for PhD students who want to learn more about educational pedagogy. The course was originally designed by American University's former provost, Milton Greenberg.

Previously known as the Greenberg Seminars for Effective Teaching, this course complements the PhD academic experience, providing hands-on, practical introduction to professional development and classroom techniques. PhD students can participate at any time during their PhD program. There is no tuition fee for the course.

What are areas of faculty expertise?

Our program is focused on impactful research at the intersection of media, technology, and democracy. Our faculty and students study how media messages and communication technologies shape, and are shaped by, social and governmental processes. Specific sites of research range from Internet governance to music and film culture to social and political organizing to journalism to new media and games. We study communication patterns and their meanings across and between societies on a global scale, including, every continent in addition to indigenous and stateless groups. We draw upon cultural production, critical communication, science and technology studies, law and society perspectives, and other theories, and we use both quantitative and qualitative research methods as well as policy analysis.

What kinds of positions do alumni have now?

Our alumni have found full time and tenure-track jobs at universities throughout the U.S. and around the world, as well as prestigious post-doctoral positions and non-profit and government posts.

What kinds of collaborations can I expect with faculty?

You are assigned a mentor when you first arrive, a selection that results from both your stated interests and faculty interest. This assignment can change by request. You can expect to work with your mentor and, potentially, other faculty on research resulting in joint publications and conference presentations. In your second year, you may assist a faculty member with teaching. Several recent alumni have continued to collaborate with SOC faculty and student colleagues after graduation, resulting in dozens of published research articles, book chapters, and policy papers.

What other opportunities do the school and university offer?

The PhD program offers several PhD Symposia throughout the year, offering informal presentations of completed work and work in progress by both students and faculty. The  Internet Governance Lab , a joint program in the School of Communication and School of International Service, offers a range of activities throughout the year, putting a spotlight on Internet policy. The Center for Media & Social Impact offers workshops, events, a biannual conference, and research projects for which you can apply as research assistant. The AU Game Center  provides a community of scholars and graduate students in numerous programs across the university engaged in the design, production, and study of games, including the cultural and social impact of the medium, with substantial opportunities for collaboration with faculty, staff, and students across multiple related fields and contexts. The Institute for Immersive Designs, Experiences, Applications, and Stories (Institute for IDEAS) offers paid fellowships and research projects for which you can apply as a research assistant, often collaborating with faculty at other institutions. The PhD programs in the School of Communication, School of International Service, and School of Public Affairs jointly host a day-long research conference featuring work in progress by their PhD students, in February. The university-wide Center for Teaching, Research and Learning (CTRL) provides tools and programs throughout the year to help faculty and PhD students with best practices in teaching, and hosts an annual conference on teaching in January. PhD students are welcome, at no cost. CTRL also offers training and access to research tools . Finally, each PhD student receives enough annual funding to attend at least one major scholarly conference or event, anywhere in the world.

What are examples of dissertations students have written?

Our students have explored a wide diversity of interests with rigorous research, including dissertations such as:

• Lucy Odigie, “Digital Margins: Digital Technology Use, Social Change and the Empowering Strategies of Domestic Workers of Color in Brooklyn, NY”
• Isabelle Zaugg, “Ethiopic: Coding for Linguistic Survival in the Face of Digital Extinction”
• Aras Cosuntuncel, “Networking Authoritarian Neoliberalism: Realigned Strategies of Information Control and Resistance in the Case of Turkey” Dorian Davis, “The Twitter Election? New Perspectives on Agenda-Building during the 2016 Campaign”
• Louisa Imperiale, “Democracy for Sale: A Critical Examination of the Political-Media Complex at work in Campaign Finance and Political Broadcast Regulation in U.S. Presidential Elections from 1976 to 2016”
• Fernanda Rosa, “Global Internet Interconnection Infrastructure: Materiality, Concealment and Surveillance in Contemporary Communication”
• Donte Newman, “Straddling the Fence: How White Facebook Users Express Ambivalence to Navigate the Context Collapse”
• Emily O’Connell, “Hybrid Systems and Hybrid Genres: Exploring U.S. Political Podcast Framing Tactics and Effects”

How many applicants are admitted each year?

Five people are selected each year to join the program, and there are usually about 20 people in the program at any one time.

Can I attend part-time?

The program is designed to be full-time.

Can I take courses outside of the School of Communication?

The SOC PhD program was designed as an interdisciplinary program. We encourage students to take full advantage of the wealth of resources and opportunities across the university, including taking courses and finding expertise in other departments, as well as courses at our partner universities around Washington, DC. Dissertation committees are required to include at least one member outside of the school.

Can I complete my PhD program in 3 years?

The program is designed to be completed in three years, and more than half of our PhD students accomplish their goal in doing so.

Still have questions? Send us an email: [email protected]

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Doctor - Marketing & Communication

Distance degree programs for adults & professionals., bircham international university - adult degree programs online., doctor ph.d. degree - business & media, marketing & communication via distance learning.

This Doctor Ph.D. Degree emphasizes recent and innovative marketing strategies and concepts, which help us keep in touch with customers. It focuses on the key issues facing companies today, including methods to surpass competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and benefit from the internet market. It updates on the latest negotiation skills for salespeople; current marketing strategies; innovative approaches to qualitative research that deepen customer appreciation; and currently ardent topics such as cohort, direct, and internet marketing, etc...

Academic Supervisor : Maria Smetanina More information about this academic supervisor at Bircham University Human Network. More info...

The Doctor Ph.D. Degree online via distance learning offers students the highest level of specialization a discipline can offer. More info...

* 45 to 72 academic credits above a Master's program. * Average Duration: 24 months. * Program Structure: 70% textbooks + 30% Thesis. * Admission is open for adults over 27 years of age. * Master's degree or international equivalent (5 years of study) is required for admission.

Fees include all: Program of study, textbooks, study guide, evaluation and assessment, diploma, and transcript. Cost per BIU earned postgraduate credit: 130 Euros (170 US$) Cost per transferred credit from previous education and/or professional experience if required: 20 Euros (25 US$)

45 ... 72 Academic credits Tuition Fee :Min. 5.850 Euros (7.650 US$) ... Max. 9.360 Euros (12.240 US$).

"No matter what technology supports the education process, learning occurs only as a result of the active processing by our biological brain." William Martin, BIUCEO.

Payment plans are available upon request up to 36 monthly installments. More info...

Faculty of Business & Media via distance learning

• Doctor Ph.D. Degree

45 ... 72 Academic credits required for this distance learning degree program.

Composition:.

+ 51 Academic credits - Marketing & Communication Online + Other additional subjects + 18 Academic credits - Research methodology and final project or thesis.

+ 51 Academic credits: Marketing & Communication Online

BIU Earned Credits Credits earned through the completion of academic work at Bircham International University (Reports, Projects and Thesis).

1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 2 ECTS Credits (30 hours of study). Courses list (each subject accounts for 3 academic credits): You may study any subject as an independent online continuing education course. More info...

Postgraduate level continuing education course. Previous knowledge in this field of study is required.

601MKT - Marketing & Communication 602MKT - Mass Communication 603MKT - Media & Communications 604MKT - Product & Price Management 605MKT - Sales Force Management 606MKT - Customer Relations Management 607MKT - Promotional Strategies 608MKT - Positioning Strategies 609MKT - Database & Direct Marketing 610MKT - Retailing & Channels of Distribution 611MKT - Measuring Customer Satisfaction 612MKT - Marketing Planning 613MKT - Advertising & Public Relations 614MKT - Advertising Campaigns 615MKT - Strategic Marketing Management 616MKT - Communication Effectiveness 617MKT - Market Research More info...

Bibliography: Marketing & Communication via distance learning The corresponding textbooks are included in the fees. Once the fee has been paid, the books may take between two to five weeks to reach your address. Bircham International University offices may inform you at any time of the status of your books. If the book is in English, the required report must be written in English unless you have requested to write it in other language and have gained Bircham International University authorization. More info... Click here to access the recommended bibliography.

+ Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example: Advertising & Media .

Research work resources and network - Doctor - Marketing & Communication:

AACC - Association des Agences Conseils en Communication ABEMD - Associação Brasileira de Marketing de Dados ABRACOM - Associação Brasileira das Agências de Comunicação ACA - American Communication Association ADETEM - Association Nationale des Professionnels du Marketing AEDEMO - Asociación Española de Estudios de Mercado, Marketing y Opinión AFM - Association Française du Marketing AICM - Asociación Iberoamericana de Comunicación y Marketing AIM - Asociación Iberoamericana de Marketing AIMC - Asociación para la Investigación de Medios de Comunicación ALM - Asociación Latinoamericana de Marketing AM - Asociación de Agencias de Medios AMA - American Marketing Association AMCP - Association of Marketing and Communication Professionals AME - Asociación de Marketing de España AMEC - International Association for the Measurement and Evaluation of Communication AMM - Association Marocaine du Marketing AMMC - Association Marocaine du Marketing et de la Communication AMPRO - Associação de Marketing Promocional ANEIMO - Asociación Nacional de Empresas de Investigación de Mercados y Opinión Pública APCM - Association des Professionnels de la Communication et du Marketing ASIBEAM - Asociación Iberoamericana de Economía, Administración y Marketing BMA - Business Marketing Association CMA - Communications Marketing Association DIRCOM - Asociación de Directivos de Comunicación DMA - Data & Marketing Association FEDE - Federación de Empresas de Publicidad y Comunicación FEDMA - Federation of European Data and Marketing FEDMA - Federation of European Direct and Interactive Marketing GRMA - Global Retail Marketing Association IAMCR - International Association for Media and Communication Research ICA - International Communication Association MAA - Marketing Agencies Association MARKCOM - Association des Agences en Marketing et Communication MKT - Asociación de Marketing de España MS - Marketing Society SMPS - Society for Marketing Professional Services UDECAM - Union des Entreprises de Conseil et Achats Médias UFMD - Union Française du Marketing Direct & Digital WFANET - World Federation of Advertisers More info...

Joining the proper association is the best way to become an updated professional. Bircham International University graduates may join many professional associations. Membership requirements for each association may vary depending on the degree program, specialization and graduate resume en each occasion. BIU can not guarantee membership in all instances. BIU does not intermediate in these procedures. Bircham International University provides a list of available memberships and professional references from each faculty where some BIU graduates may belong. Contact directly the ones you select. More info...

+ 18 Academic credits (Research methodology and final project or thesis. More info... ).

Admission requirements: Doctor - Marketing & Communication

Bircham International University distance learning degree admission requirements differ depending upon the Faculty and the major of study. There is no discrimination with respect to race, color, sex, beliefs and/or religion. A minimum of 30% of the total number of credits required by any adult degree program syllabus has to be transferred from previous education and/or validated from professional experience in order to gain admission. A maximum of 20% of the total number of credits required by the distance learning degree program can be transferred from professional and life experience. More info...

Click to Download... Application for Admission

Learning outcomes: Doctor - Marketing & Communication

The following learning outcomes are compatible with the European Qualifications Framework (EQF) for lifelong learning and continuing education. The EQF directives facilitate acceptance of this course credits by many higher education institution. These learning outcomes are achieved after completion of this course with a passing grade. Better grades will demonstrate higher analysis, evaluation and critical thinking skills. More info...

EQF LEVEL 6. Advanced knowledge and critical understanding. Outcome resulting from course content assessment and its applicability to problem solving. The student's ability to combine the different parts of the text and to form a new coherent and harmonic final report will determine the critical understanding of the subject and an advanced knowledge of Marketing & Communication. The student written report style, content, and structure play an important role in the assessment and applicability of the knowledge about Marketing & Communication to different Business & Media decision making scenarios and problem-solving. More info...

EQF LEVEL 7. Advanced knowledge and critical thinking. Outcome resulting from written critical thinking and its applicability to problem solving. The student will contrast and evaluate the learned material with his/her own knowledge and experience to express an opinion about Marketing & Communication, to consider the practical application of the key concepts, and to argue the conclusions along the written report. Personal judgments and opinion should be based on sound criteria and must be clearly discussed. More info...

BIU adapts each Distance Learning Higher Education degree program to the needs of each student. More info...

Marketing & Communication Online

Recognition - Distance degree programs - More info... Accreditation - Distance Learning University - More info... Degree Legalization - Graduate Services - More info... Acceptance of these Distance Learning Higher Education academic credits is always the prerogative of the receiving institution or employer. Recognition criteria differ depending on each educational institution, or company policy, or country legal framework.

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The White House 1600 Pennsylvania Ave NW Washington, DC 20500

President   Biden Announces Key Appointments to Boards and   Commissions

WASHINGTON – Today, President Biden announced his intent to appoint the following individuals to serve in key roles:

Jane Harman, to be a Member of the President’s Intelligence Advisory Board

Arthur J. Gonzalez, to be a Member of the Financial Oversight and Management Board for Puerto Rico

Betty A. Rosa, to be a Member of the Financial Oversight and Management Board for Puerto Rico

Luis Ubiñas, to be a Member of the Financial Oversight and Management Board for Puerto Rico

Mohamed Elsanousi, to be a Commissioner of the United States Commission on International Religious Freedom

Peter Joseph Marshall Bober, to be a Member of the Board of Visitors to the Coast Guard Academy

Judith Barnett, to be a Member of the President’s Advisory Committee on the Arts

• Sheldon Pang, to be a Member of the President’s Advisory Committee on the Arts

President’s Intelligence Advisory Board

The President’s Intelligence Advisory Board is an independent element within the Executive Office of the President. The President’s Intelligence Advisory Board exists exclusively to assist the President by providing the President with an independent source of advice on the effectiveness with which the Intelligence Community is meeting the Nation’s intelligence needs and the vigor and insight with which the community plans for the future. The President is able to appoint up to 16 members of the Board.

Jane Harman served nine terms in Congress as the U.S. Representative for California’s 36th congressional district and was ranking member of the Intelligence Committee after 9/11. She left the House in 2011 to become the first woman President and CEO of the Wilson Center, transitioning to President Emerita in 2021.

Currently, Harman chairs the Commission on the National Defense Strategy and co-chairs the board of Freedom House. She is also a Trustee of the Aspen Institute, the Trilateral Commission, a Presidential Scholar at USC, is a member of the Board of Visitors of the National Intelligence University, and serves on the advisory boards of the Department of Homeland Security and NASA. Harman’s book, Insanity Defense: Why Our Failure to Confront Hard National Security Problems Makes Us Less Safe, was published by St. Martin’s Press in 2021.

Financial Oversight and Management Board for Puerto Rico

The Financial Oversight and Management Board for Puerto Rico was created under the Puerto Rico Oversight, Management and Economic Stability Act of 2016. The Board consists of seven members appointed by the President and one ex officio member designated by the Governor of Puerto Rico. The Board is tasked with working with the people and government of Puerto Rico to create the necessary foundation for economic growth and to restore opportunity to the people of Puerto Rico.

Judge Arthur J. Gonzalez received a J.D. from Fordham University School of Law and an LL.M. in taxation from New York University School of Law. He began his legal career as an attorney in the Office of Chief Counsel of the Internal Revenue Service. Following his tenure at the IRS, he was in private practice until his appointment to the U.S. Department of Justice as an Assistant United States Trustee in the Southern District of New York. Thereafter, he was appointed the United States Trustee for Region 2 (New York, Connecticut, and Vermont), serving in that position until his appointment as a Judge in 1995 for a term of 14 years to the United States Bankruptcy Court for the Southern District of New York. At the completion of his first term, he was appointed to a second term and later became Chief Judge. During his tenure on the bench, he presided over numerous large complex Chapter 11 cases, including the Enron, WorldCom, and Chrysler cases.

Upon his retirement from the bench in March 2012, he became a Senior Fellow at New York University School of Law. During the period following his retirement, he has also served as an examiner, independent monitor, arbitrator, and mediator. In August 2016, he was appointed to the Financial Oversight and Management Board for Puerto Rico and currently serves as a member of the Board. Prior to beginning his legal career, Gonzalez was a teacher in the New York City schools for 13 years.

The Board of Regents unanimously named Dr. Betty A. Rosa Commissioner of Education and President of the University of New York in February 2021. Rosa joined the Board of Regents in September 2008 and served as Chancellor from March 2016 until her resignation in August 2020, when she became Interim Commissioner. Over 700 school districts with 2.6 million pupils, 7,000 libraries, 900 museums, and 50 professions with approximately 900,000 licensees are under the Commissioner’s oversight.

Rosa is a nationally recognized education leader who received an Ed. M. and Ed. D. in Administration, Planning and Social Policy from Harvard University. She also holds two other Master of Science in Education degrees, one in Administration and Supervision and the other in Bilingual Education from the City College of New York and Lehman College, respectively, and a B.A. in psychology from the City College of New York. She has more than 30 years of instructional and administrative experience with expertise in inclusive education, cooperative teaching models, student achievement, and policy implementation.

Rosa began her career as a bilingual paraprofessional, teacher, and reading coordinator in the New York City Department of Education before becoming an assistant principal and principal in special education. She created a multilingual and multicultural school for general and special education students using an integrated linguistic model and was principal of I.S. 218, a full-service community school in partnership with the Children’s Aid Society in District 6.

Luis Ubiñas has had a career across business, government, and the non-profit sector. He served as President of the Ford Foundation, a senior partner at McKinsey & Company, and was appointed to both the Export-Import Bank and the International Trade Commission during the Obama-Biden Administration. Over the last several years, he has been an investor, advisor, and board member.

Ubiñas is currently Chair of the Statue of Liberty-Ellis Island Foundation. The Foundation recently announced a $100 million project to reimagine the Ellis Island National Museum of Immigration. Ubiñas serves on several other multilateral, governmental, and nonprofit boards and advisory committees, including the Advisory Board of the United Nations Fund for International Partnerships and the New York Public Library, where he serves as Chair of the Finance Committee and on the Executive Committee. He is President Emeritus of the Pan American Development Fund. In the private sector, Ubiñas is Lead Director at Electronic Arts, and serves on the boards of ATT, the technology and connectivity company, and Tanger, the publicly traded REIT. He also invests in and advises a number of private and pre-IPO companies.

Ubiñas is a graduate of Harvard College, where he was a Truman Scholar, and Harvard Business School, where he was a Baker Scholar. Ubiñas is a Fellow of the American Academy of Arts and Sciences and a life member of the Council on Foreign Relations. Ubiñas and his wife, Deborah Tolman, the feminist scholar, have two sons, Max and Ben.

United States Commission on International Religious Freedom  

The United States Commission on International Religious Freedom (USCIRF) is an independent, bipartisan U.S. federal government commission created by the 1998 International Religious Freedom Act that monitors the universal right to freedom of religion or belief abroad. USCIRF uses international standards to monitor religious freedom violations globally, and makes policy recommendations to the President, the Secretary of State, and Congress. USCIRF Commissioners are appointed by the President and Congressional leaders of both political parties. 

Dr. Mohamed Elsanousi serves as the Executive Director of the Network for Religious and Traditional Peacemakers. He previously served as Interfaith and Government Relations Director at the Islamic Society of North America. Elsanousi was also a member of the Taskforce for the U.S. Department of State on Religion and Foreign Policy, where he contributed recommendations to the Secretary of State to enhance engagement between the U.S. government, civil society, and religious actors. He frequently participated in the State Department’s speakers’ program, visiting U.S. embassies worldwide.

Elsanousi was the Principal Coordinator for developing the standards and protocols for safeguarding the rights of Christian, Jewish, and other religious minorities in Muslim-majority communities. This resulted in the adoption of the Marrakech Declaration, the most recognized Islamic theological document advocating religious freedom.

Elsanousi founded Faiths4Vaccines, a pivotal campaign with prominent faith actors in the U.S. to support the Biden-Harris Administration’s goal of advancing equitable vaccine distribution and combating vaccine hesitancy.

Elsanousi is the founding Executive Committee Member of Shoulder to Shoulder and co-chair of the Multi-Faith Advisory Council to the United Nations. He also serves on the boards of directors and trustees for numerous interfaith organizations, including but not limited to the Center for Interreligious Dialogue at the Jewish Theological Seminary in New York City and the Forum for Promoting Peace in Muslim Societies.

Elsanousi holds a bachelor’s degree in Law, a Master’s degree in Law, and a Doctorate in Law and Society from Indiana University School of Law. 

Board of Visitors to the Coast Guard Academy

The Board of Visitors to the Coast Guard Academy reviews and makes recommendations on the operation of the Coast Guard Academy and visits the Academy annually to review its operation. Specifically, the Board reviews the state of morale and discipline, recruitment and retention, curriculum, instruction, fiscal affairs, and other matters relating to the Academy that the Board determines appropriate.

Peter Joseph Marshall Bober is the former Mayor of Hollywood, Florida and served a total of 16 years in public service. He was Hollywood’s first Hispanic (Cuban) mayor and the youngest in its history. Bober oversaw a workforce of nearly 1,500 employees and a budget exceeding a half-billion dollars. He developed fiscal policy and prioritized public safety, ethics, education, recycling, parks, and city infrastructure.

Since 2009, Bober has served as an appointee to the Federal Fort Lauderdale Courthouse Committee, which was charged with obtaining support and a site for a new federal courthouse. He also was appointed by the Broward County Board of Commissioners to the Tourism Development Council, where he advocated for the effective expenditure of tourist development tax revenue. While mayor, he served as Chairman of both the Broward County Workforce Development Board and the Hollywood, Florida Community Redevelopment Agency.

Bober is a practicing attorney, with nearly 27 years of legal experience. In addition to litigating federal employment claims, he also serves as a certified civil court mediator. He graduated from the University of Texas at Austin (B.A.) where he received a Non-Resident Tuition Exemption scholarship. He is also a graduate of the University of Pennsylvania Law School (J.D.), where he served as Senior Editor of the University of Pennsylvania Law Review. Bober was named an Honorary Texan by the Governor of Texas.

President’s Advisory Committee on the Arts

Established in 1958 by President Eisenhower, the President’s Advisory Committee on the Arts (PACA) has played a valuable role in sustaining the John F. Kennedy Center for the Performing Arts, the National Cultural Center. Members of the Committee are civic and cultural leaders who are selected by the President of the United States to serve as representatives in their own communities for the Kennedy Center. The Center considers PACA appointees to be “Ambassadors for the Arts.” Acting as a national network for the Center, PACA helps to broaden the Center’s influence and extend its vision across the country. The Committee serves as a national forum, giving its members the opportunity to share with the Kennedy Center their views on the Center’s artistic programming.

Judith Barnett is the President of The Barnett Group, founded in 2003 to assist U.S. global companies in resolving trade barriers and growing their markets in the Middle East and North Africa. During this time, Barnett has served on the State Department’s Advisory Committee on International Economic Policy and Amideast. Before consulting, Barnett served in three federal government agencies, practiced as a corporate lawyer and litigator, a law professor, a public affairs specialist, speechwriter, and a journalist. 

During the Clinton-Gore Administration, Barnett served as the Principal Deputy Assistant Secretary of Commerce for Trade Development where she worked with the Assistant Secretary to manage an office of 400 people. The Office represented all major industry sectors, had 22 industry advisory committees, and established the Advocacy Center which has successfully advocated for billions of dollars of tenders for U.S. companies overseas. Barnett’s second position at Commerce was as the Deputy Assistant Secretary for Africa and the Near East. In that role, she was responsible for activities and programs in 68 countries, creating and implementing regional projects and programs, and advocating for the selection of U.S. companies in major tenders. She was the senior Commerce official working with the State Department responsible for trade and commercial activities associated with the Middle East Peace Process.

In law practice from 1986 to 1993, Barnett worked in corporate law and litigation, and served as an adjunct professor of law at Georgetown University Law Center. Before entering the legal profession, she served in public affairs and speechwriting at the Federal Trade Commission and the U.S. Department of Education. Barnett has written articles for numerous magazines and newspapers and has been a media commentator on CNN, BBC, and various international stations.

Sheldon Pang, to be a Member of the P resident’s Advisory Committee on the Arts

Sheldon Pang is a prominent AAPI business leader in international trade, finance, and emission reduction. Pang currently serves as Vice Chairman of Freepoint Commodities LLC and Chairman of Freepoint Solar. For two decades prior to Freepoint, Pang served as President of the Pacific Group and Vice Chairman of the Royal Bank of Canada Capital Markets, and as a Managing Director at AIG International, where he built successful businesses raising funds for U.S. and Canadian government and agency debt. Pang started his career as a Research Scientist at the Massachusetts Institute of Technology (MIT) in the late 1980s.

During the Obama-Biden Administration, Pang served on the White House Commission for Presidential Scholars from 2010 to 2016. A lifetime member of OCA-Asian Pacific American Advocates, Pang is a recipient of the OCA WHV’s Dynamic Achiever Award. Pang’s other civic engagements include serving on the Foreign Policy Leadership Committee at the Brookings Institute, the board for National Committee on US-China Relations, and the board of USA Water Polo.

Pang received a doctoral degree from the Massachusetts Institute of Technology (MIT) and a master’s degree from Vanderbilt University. A beneficiary of scholarships that made his advanced education possible, Pang has been a dedicated supporter of educational causes, including serving on the board of Carmel Academy, the Asia Advisory Council of Brown University, and establishment of scholarship funds at MIT and Brown University.

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Is a Communication Degree Worth It?

Author: University of North Dakota June 20, 2024

Every day, we interact with a world shaped by communication.

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Whether through media, public relations or interpersonal dialogue, effective communication is crucial. But is a communication degree worth it? 

This blog delves into the value of a communication degree, exploring career opportunities, skill development and industry relevance. By the end, you'll have a clearer understanding of whether this path aligns with your career goals and how it can prepare you for a dynamic and impactful profession.

What is a Communication Degree?

A communication degree provides comprehensive training in the art of conveying information effectively. This program covers a wide range of topics including media studies, public relations, digital communication and organizational communication. Students learn to craft compelling messages, analyze audience behavior and utilize various communication technologies.

The curriculum emphasizes strategic communication, critical thinking and problem-solving skills, preparing graduates for diverse careers. Whether entering public relations, marketing, journalism or corporate communications, students gain the expertise needed to excel in dynamic, media-rich environments.

Determining whether a communication degree is a worthwhile investment requires considering everything the field has to offer, from career opportunities to its relevance in today's industries.

Career Opportunities

A communication degree opens the door to many career paths. Graduates can find opportunities in:

• Public relations: Shaping and maintaining the public image of organizations
• Marketing: Developing strategies to promote products and services
• Journalism: Reporting, writing and editing news across various media platforms
• Broadcasting: Working behind the scenes or in front of the camera on television and radio
• Social media management: Managing content across social platforms
• Event planning: Organizing and managing events from corporate gatherings to public celebrations
• Corporate communications: Managing internal and external communication for businesses

Skill Development

Next, a communication degree is not just about learning to craft compelling messages; it's about honing a broad set of valuable skills that are applicable across multiple facets of life and work. These include:

• Clearly and persuasively articulating ideas in both spoken and written forms
• Analyzing and evaluating information for effective problem-solving and decision-making
• Conducting comprehensive research and interpreting data accurately
• Navigating and utilizing digital communication tools and platforms
• Understanding the operation and influence of media
• Delivering impactful public presentations
• Collaborating efficiently within teams
• Adapting communication strategies to different contexts
• Leading teams and projects to meet communication objectives

Networking Opportunities

A communication degree opens doors to invaluable networking opportunities. Universities often facilitate connections through internships, seminars, workshops and conferences, where students can meet industry professionals and alumni. These events provide a platform to build relationships, gain mentorship and exchange ideas with peers and experts.

Active participation in these networking opportunities helps students gain practical insights and real-world experience. Establishing a strong professional network can lead to job opportunities, collaborations and career advancement, making networking a crucial element of a communication degree program.

Industry Relevance

In today's digital age, a communication degree is vital across various sectors, from corporate enterprises to non-profits. Professionals with the ability to articulate messages clearly, engage diverse audiences and navigate digital landscapes are essential. These skills help organizations build brands, manage reputations, foster relationships and influence public opinion.

Moreover, as new digital platforms emerge and consumer behaviors evolve, organizations face ongoing pressure to innovate their communication strategies to remain competitive. So, professionals who are well-versed in the latest communication theories and practical applications are in high demand.

As Provost Eric Link noted during UND's centennial event , studying communication is about understanding human interaction: “When we study communication in all its aspects, we are studying what it means to be human, and what it means for humans to make themselves known and understood to other humans,” he said. “This is a profound and noble enterprise.” This perspective highlights the enduring importance and deep societal impact of pursuing a degree in communication.

Economic Considerations of a Communication Degree

Investing in a communication degree is generally more affordable than fields like medicine or law, making it an attractive option for many students. When considering the return on investment (ROI), it's crucial to look at both potential earnings and the variety of career opportunities available.

Communication graduates can pursue diverse and rewarding careers, often with competitive salaries. The median annual wage for media and communication professionals is around $66,320 . This solid earning potential makes a communication degree a financially viable choice for those passionate about the field.

The Future Outlook for Communication Professionals

The outlook for communication professionals is quite promising. The field of media and communication is expected to grow about as fast as the average for all occupations from 2022 to 2032. This growth is driven not only by the demand for new content and the expanding variety of platforms requiring skilled communicators but also by the need to replace workers who retire or transition to other careers. Annually, approximately 114,300 job openings are projected in media and communication occupations due to these factors.

This steady demand highlights the enduring need for professionals who can effectively manage and produce the content that feeds our ever-growing consumption of media, making now a great time to enter the field of communication.

Real-World Success Stories

Though often categorized as a "soft" degree, a communication degree is highly valuable, mainly due to the "soft" skills it imparts—skills like effective communication, problem-solving, critical thinking and adaptability, which are highly valued in the industry. This value is exemplified by numerous notable figures in the media and entertainment industries who hold communication degrees. 

Communication graduates have significantly enriched television; personalities such as Oprah Winfrey, Stephen Colbert and David Letterman have leveraged their backgrounds in communication to connect with and captivate audiences worldwide. These individuals have utilized their education and skills to shape their successful careers in television.

In the film industry, actors like Matthew McConaughey, Jerry Seinfeld and Mark Harmon have utilized their backgrounds in communication-related fields to enhance their careers. These actors have applied their communication skills not only in acting but also in broader creative and directorial roles, illustrating the versatility and real-world utility of this field of study.

These success stories highlight that a communication degree equips individuals with the skills necessary to excel and lead their chosen careers, proving that its value extends far beyond its initial "soft" perception.

All in all, communication is underrated and overlooked as a field of study, although it is profoundly integral to our daily lives. From cultivating relationships to driving global business strategies, communication helps bridge gaps and forge connections. So, given its ubiquitous influence and the array of career paths it offers, studying communication opens doors to many influential professional roles.

If you're drawn to a career that thrives on connection and influence, consider pursuing a Communication degree at UND , where we understand the impact of effective communication. Join us and gain the power to shape perceptions and narratives in the global dialogue.

How useful is a communication major? ( Open this section)

A communication major is highly useful as it develops critical skills such as writing, speaking, critical thinking and strategic planning, which are essential across all industries, making graduates versatile and employable in various fields.

How long does it take to get a communication degree? ( Open this section)

Typically, it takes four years to complete a bachelor's degree in communication if enrolled full-time, while a master's degree generally requires an additional two years of study.

Is a communication degree hard? ( Open this section)

Like any academic field, a communication degree can be challenging but is very manageable. It focuses on developing both theoretical knowledge and practical skills in media, public relations and interpersonal communication, which require engagement and creativity.

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Awards and honors recognize faculty accomplishments

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University of Rochester faculty members receive national honors from professional and scholarly organizations.

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Know of a faculty member receiving an award or honor? Contact us  so we can help share the news.

University of Rochester  faculty regularly earn regional, national, and international awards and honors for their professional contributions to research, scholarship, education, and community engagement.

As part of an ongoing series, we’re spotlighting their accomplishments.

Janet Berlo wins Native American Art Studies Association’s Lifetime Achievement Award

A professor emerita in the  Department of Art and Art History , Janet Berlo has been honored by the Native American Art Studies Association with the 2023 Lifetime Achievement Award for her more than 40 years of contributions to the scholarly field of Native American art.

Berlo, who retired from the University after 23 years in 2020, is an expert on Native American art and visual culture, the politics of representation, and museum studies and critiques. Most recently, she penned Not Native American Art: Fakes, Replicas, and Invented Traditions (University of Washington Press, 2023), which traces the historical and social contexts of forgeries, imitations, replications, and appropriations by both Native and non-Native makers. The book is based on decades of research and interviews with curators, collectors, restorers, Native artists, and replica makers.

In April 2024, Confluences: A Celebration of Janet Berlo was held at Rochester to recognize Berlo’s career as a scholar, educator, artist, and mentor.

• Read about Berlo’s work on the proliferation of indigenous fakes and replicas—and the blurry line between admiration and appropriation.

Marc Brown honored for lifetime achievement in Mohs surgery

Marc Brown, a professor of dermatology , received the Frederic E. Mohs Award for Career Achievement from the  American College of Mohs Surgery  at its annual meeting.

Mohs surgery is a technique that removes skin cancer in stages, one tissue layer at a time. The award recognizes individuals who promote Mohs surgery throughout their career with teaching, clinical practice, scientific contributions, innovation, mentorship, and service to ACMS.

Brown lectures and teaches peers and students at local and national meetings focusing on Mohs surgery, melanoma, facial reconstruction, and challenging and unusual skin cancers. He performs Mohs surgery on over 2,000 patients per year and has performed a total of more than 25,000 Mohs procedures.

• Learn more about Brown’s contributions to the field.

Peter Christensen awarded Berlin Prize

Peter Christensen , the Arthur Satz Professor of Humanities, has been named a recipient of the  prestigious Berlin Prize , an annual award intended to foster transatlantic dialogue in the arts, humanities, and public policy.

The prize, awarded by the American Academy in Berlin , includes a semester-long fellowship in Berlin, where recipients are given the time and resources for scholarly pursuits.

Christensen intends to use his fellowship in fall 2024 to begin writing a book on what it means to “live with dignity” that stands to be the first to approach the question from the standpoint of design and architecture.

• Read more about the book and Christensen’s past scholarship.

Lauren Ghazal recognized as Advanced Practice Trailblazer

Healio and the Oncological Nursing Association have named Lauren Ghazal , an assistant professor at the School of Nursing , as the Advanced Practice Trailblazer of 2024.

The award recognizes her work as a nursing researcher and advocate for adolescent and young adult cancer survivors.

Ghazal’s research interests sit at the intersection of both her personal and professional experiences in cancer care, nursing, and economics—with a focus on the cancer survivorship needs of adolescent and young adults

• Find out more about Ghazal’s research pursuits and her road to Rochester.

Jill Halterman honored with national mentorship award

Jill Halterman, chair of the Department of Pediatrics and physician-in-chief of Golisano Children’s Hospital , was recognized with the Academic Pediatric Association (APA) Miller Sarkin Mentoring Award for Research during the 2024 Pediatric Academic Societies annual meeting in Toronto.

The award recognizes APA members who have provided outstanding mentorship to learners or colleagues, both locally and nationally, and served as a model to others.

Halterman has published more than 150 peer-reviewed articles and secured more than $28 million in extramural research funding to investigate methods to improve the delivery of care for children with asthma.

• Learn about Halterman’s distinguished research career and passion for mentoring . (URMC intranet login required)

Ehsan Hoque selected to help influence climate change and health policy

Ehsan Hoque , an associate professor in the  Department of Computer Science , is part of a new bilateral policy project to develop the next generation of climate and health leaders . A collaboration between the UK Academy of Medical Sciences and the US National Academy of Medicine, the project offers research leaders of the future the opportunity to gain policy experience and to connect with international peers.

The project was designed for researchers and other professionals working in the health research sector, who are interested in engaging with policymakers and translating their research into benefits for society.

Hoque is one of 18 future research leaders affiliated with the US National Academy of Medicine and the UK Academy of Medical Sciences who have been selected to participate in the project, which started in March 2024.

• Read about Hoque being named an “emerging leader” by National Academy of Medicine .

Jennifer Kyker, Sevak Mkrtchyan named Fulbright US Scholars

Two Rochester faculty members will soon be heading overseas after being named Fulbright US Scholars for the 2024–25 academic year.

Jennifer Kyker , a professor of ethnomusicology in the Arthur Satz Department of Music in the School of Arts & Sciences and at the Eastman School of Music , will introduce an important archival collection of images by pioneering Zimbabwean photographer Chicago Dzviti to local and global audiences in Zimbabwe.

Kyker previously arranged for Dzviti’s portfolio of more than 4,000 images to be permanently housed at Rochester . She intends to curate selected images as part of a multimedia exhibit at the National Gallery of Zimbabwe in 2025, and to collaborate with faculty and graduate students at the University of Zimbabwe to build a digital archive parallelling the physical exhibit.

Dzviti, who died in 1995, captured a broad spectrum of Zimbabwean social, cultural, and musical life through his lens.

Sevak Mkrtchyan , an associate professor in the Department of Mathematics and codirector of graduate studies in mathematics, will head to Armenia, where he will teach a course on stochastic processes and organize a research seminar for students at Yerevan State University.

In addition to teaching, Mkrtchyan intends to conduct research on the completeness properties of random integer sequences, random polymers, and on some aspects of asymptotic representation theory.

Mkrtchyan, a native of Armenia, has a long history of engagement in that country, including organizing a program on Markov chains in 2021 and initiating the online Yerevan Mathematics Colloquium. More recently, with the help of local institutions in Yerevan, he has been organizing an online lecture series to deliver high-quality courses at the level of honors programs in the United States to talented high school and undergraduate students in Armenia.

The Fulbright US Scholars program is the flagship United States academic exchange effort, administered by the Council for International Exchange of Scholars on behalf of the US Department of State’s Bureau of Educational and Cultural Affairs.

• Check out the Fulbright Scholars website for a summary of the program.

Lainie Ross awarded Distinguished Graduate Award from Penn

Lainie Ross, Dean’s Professor and  the inaugural chair of the Department of Health Humanities and Bioethics , received the University of Pennsylvania’s Distinguished Graduate Award, for her  nationally and internationally recognized work  addressing ethical and policy issues in transplant, pediatrics, genetics, research, and health care disparities. Ross is also the director of Rochester’s Paul M Schyve, MD Center for Bioethics and holds secondary appointments in the Departments of Pediatrics and Philosophy .

With the award, Ross, who earned her medical degree from the Perelman School of Medicine at the University of Pennsylvania, joins the ranks of accomplished alumni honored for their outstanding service to the medical profession and to society at-large.

• Read the Rochester Review story  about the collaboration between the Department of Health Humanities and Bioethics and the Humanities Center.

Alumni Marketing Specialist

• Madison, Wisconsin
• COLLEGE OF AGRICULTURAL & LIFE SCIENCES/OFFICE OF EXTERNAL AFFAIRS
• Communications and Marketing
• Partially Remote
• Staff-Full Time
• Opening at: Jun 28 2024 at 14:45 CDT
• Closing at: Jul 15 2024 at 23:55 CDT

Job Summary:

The College of Agricultural and Life Sciences (CALS) is a top-ranked engine of scientific discovery, with researchers working in biological sciences; health and nutrition; food and agriculture; environmental sustainability; and business, communication and society. Academically, the college offers research-based, hands-on teaching of undergraduates; world-class graduate programs; and short courses, workshops and other programs for industry and community members. Our outreach activities bring the work of the college to Wisconsin businesses, farms, organizations and communities throughout the state. As part of the External Relations marketing team, the Alumni Marketing Specialist will work both independently and collaboratively to plan, coordinate and implement various event strategies, alumni and stakeholder engagement efforts and communications to support the college's strategic goals and initiatives. This position combines creativity, critical thinking, a passion for high quality stakeholder experiences and an ability to plan major events. This position requires an understanding of the needs and interests of the college's stakeholders and the ability to work with a variety of internal and external constituencies. The alumni marketing specialist is responsible for assisting with marketing projects, planning events to build stronger alumni and stakeholder relationships and enhance annual giving efforts. The College of Agricultural and Life Sciences (CALS) is committed to maintaining and growing a culture that embraces diversity, inclusion, and equity, believing that these values are foundational elements of our excellence and fundamental components of a positive and enriching learning and working environment for all students, faculty, and staff. At CALS, we acknowledge that bias, prejudice, racism, and hate have historically occurred in many forms that cause significant and lasting harm to members of our community. We commit to taking actions each day toward a college that is inclusive and welcoming to all. 

Responsibilities:

• 30% Develops, implements, and maintains strategic marketing plans based on research and established strategies
• 30% Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques
• 20% Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
• 5% Tracks and reconciles department spending
• 15% Develops and implements alumni and stakeholder engagement through events, communications, and other channels

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals. The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world. For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion

Required Bachelor's Degree

Qualifications:

Required Qualifications: -2 years professional experience in any of the following areas: marketing, communications, development, event planning -Demonstrated ability to cultivate partnerships and build relationships such as stakeholder engagement through events, communications, presentations, trainings, etc. -Demonstrated success in event management including strategy, planning, executing and budget management -Providing excellent customer service and guest experiences -Organizational skills, project management skills and attention to detail (plan/develop projects; troubleshoot obstacles; organize complex tasks; implement and adhere to deadlines; maintain records) -Experience with data reporting, evaluation and analytics -Basic graphic design experience (Canva, Adobe Suite or equivalent graphic design program) -Experience with Microsoft PowerPoint, Excel, email marketing software, CRM software and website content management -Experience representing cultural differences in marketing and communications materials Preferred Qualifications: -Alumni relations experience, including events and/or communications -Experience executing fundraising programs -Experience with Eloqua -Experience with WordPress -Social media experience (e.g., creating posts)

Full Time: 100% This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location. Normal hours are 7:45am - 4:30pm, Monday through Friday. Occasional nights and weekends may be required for this position.

Appointment Type, Duration:

Ongoing/Renewable

Minimum $55,000 ANNUAL (12 months) Depending on Qualifications The minimum salary for this position is $55,000. However, final salary will depend on experience and qualifications. Employees in this position can expect to receive benefits such as generous vacation, holidays, and paid time off; competitive insurances and savings accounts; retirement benefits. Additional benefits information can be found at: https://www.wisconsin.edu/ohrwd/benefits/download/fasl.pdf . 

Additional Information:

-Criminal Background Check may be required. -A 12-month evaluation period may be required. -Occasional nights and weekends may be required for events. -The successful applicant will be responsible for ensuring eligibility for employment in the United States by the start of the appointment. University sponsorship is not available for this position.

How to Apply:

Click on the "Apply Online" button to start the application process. You will be prompted to upload the following documents/Application Materials: Resume (required) - Detail your educational and professional background Cover letter (required) - Refer to your related work experience Event case study (required) - Please submit a summary of an event you've planned, detailing your responsibilities and roles and the outcomes. Please keep to a maximum of one page. It's important that your cover letter and resume reflect your experience for this position related to the Qualifications section. Your application materials will be used during our evaluation to determine your qualifications as they relate to the job. The most qualified applicants will be invited to participate in the next step of the selection process. Please note that your resume, cover letter, and event case study will be used to evaluate your written communication skills. Materials will be evaluated for the following: grammar, spelling, punctuation, organization, and clarity.

Jen Herbert [email protected] 608-265-4204 Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

Official Title:

Marketing Specialist(CM015)

Department(s):

A07-COL OF AG & LIFE SCIENCES/EXTRNAL AFFAIRS/COMP PRG

Employment Class:

Academic Staff-Renewable

Job Number:

The university of wisconsin-madison is an equal opportunity and affirmative action employer..

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Daystar University Prayer Day June 2024

Posted on June 06, 2024 in Events

On the 6th June 2024, the Daystar University community convened on both campuses to commit the May semester to God. Athi River congregation gathered at the Amphitheatre while the Nairobi Campus congregation gathered at Nairobi Baptist Church.

By Martin Oyugi

Prayer day was based on the trimester theme : Destined for Purpose based on Ephesians 1:11-12 : In Christ we have also obtained an inheritance, having been destined according to the purpose of him who accomplishes all things according to his counsel and will, so that we, who were the first to set our hope on Christ, might live for the praise of his glory .

The guest speaker for Athi River Campus was Rev. Paul Kihiro, a Daystar Alumnus and part time lecturer in the Department of Theology and Pastoral Studies. He spoke on the topic, Ignited Faith: Praying to know God. At Nairobi Campus, the speaker was the Chaplain, West Nairobi School, Rev. Christian Lwanda.

Speaking to the congregation, the Vice Chancellor, Prof. Laban P. Ayiro expressed gratitude to God for what He had enabled him to do in his first 5-year tenure at Daystar University. Commenting on “Acts of Faith” , the VC expounded that human beings are naturally born selfish and need to overcome selfishness by burning it in the fire of sacrifice.

With the prayers made for the University at large, Management Board, Senate, students, faculty and staff, the Daystar community was set to begin the semester in confidence, with the knowledge that God is in charge.

More than 40 staff who were away training for ISO 9001:2015 certification, joined the Prayer Day from Voi Wildlife Lodge.  Among them was the DVC- Finance, Administration and Planning Prof. Muturi Wachira who led the team, and the DVC- Academic, Research and Student Affairs Prof. Faith Nguru among others.  The speaker was Prof. Bernard Boyo.

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