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Improving e-Commerce sales using machine learning
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E-Commerce.pdf
The research reported in this thesis was on " Customer perception towards online shopping with reference to Road Development Authority in Colombo ". The purpose of this research was to investigate the factors influencing customer perception towards online shopping of consumers in Sri Lankan market. The variable included in the proposed framework were benefit of internet transaction, risk of internet transaction , trust and security issues and lastly website design. The primary data was gathered by floating seventy questionnaires to online shoppers using convenience sampling. The secondary data was collected by consultation of published research papers and various internet resources. SPSS software was applied to analyze the factors influencing customer perception towards online shopping and Microsoft excel used to demographic analysis. The findings indicate benefit of internet transaction and website design factors were the most significant variables. Benefit of internet transaction and website design indicate high value, which means customers are highly satisfied with these factors towards online shopping. However risk of internet transaction and trust and security issues indicate low value than benefit of internet transaction and website design, which indicates customers are not satisfied with these factors towards online shopping. Risk of internet transaction , trust and security issues indicate lowest mean values, hence it was concluded that risk of internet transaction , trust towards online customers and security issues are the most important in determining customer perception towards online shopping in Sri Lanka. Since fake e-stores, cybercrimes and scam websites are rising in Sri Lanka , people hesitate to shop online. Therefore e-tailors need to improve the trust deficit in order to enhance perception of current and potential customers. The study suggests that in order to enhance the customer's perception , Sri Lanka's online stores should build strategies to better address reliability and trust worthiness issues.
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In this paper, the transferability of supermarket and online shopping mall in developing countries are examined by focusing the capital city of Saudi Arabia Riyadh as case in point.to find out the correct figures of customers who are using the latest technology for their personal use in Riyadh regions. The data about gender males and females are collected regarding their preferences for grocery products shopping. It also presents the expression of their views about their shopping choices. The result of empirical studies comparing the grocery shopping online and super market in central city Riyadh; it also bestows insight diffusion of super market and online shopping mall among the local population in Riyadh and offer to facilitate the diffusion process. The purpose of this study is to identify the factors which promote the customers of e-shopping services in Saudi Arabia. This research is conducted with the help of primary data survey, collected in Riyadh from online Costumers services and online customers, the implications of the findings are discussed and suggestions for future research are presented
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Professor Invertis University Bareilly NH-24 Near Transport Nagar P O Rajau, Bareilly-243 123 Uttar Pradesh, INDIA Purpose-India is at the cusp of an e-commerce revolution. Although e-commerce has been making rounds in the country for over a decade, it is in the recent years that the appropriate ecosystem has started to fall in place. Factors like accelerating internet access, staggering penetration of mobile phones and robust investment have driven the growth of this industry and if current projections are anything to go by, India is on route to becoming the world's fastest growing e-commerce market.This study focuses on identifying and analyzing the various factors influencing the consumers' perception towards e-retailing across various products and services available in the online retail market. Design/Methodology/Approach-This was an empirical study utilizing exploratory cum descriptive type of research design. Data were collected through structured questionnaire. This study is based on the large sample collected from Mumbai.Socio-demographic profile of respondents was analyzed using frequency distribution. Reliability of construct was checked by applying Cronbach's alpha. Descriptive statistics such as mean and standard deviation was used for describing the characteristics of the various constructs of the consumer perceptions towards online retailing Findings-The results reveal that the five key factors like convenience &risk, reliability & assurance, tailored services, trust on e-tailing, price benefits significantly influenced the consumers' perception on e-retailing. Practical implications-The study presents a comprehensive model of e-shopper perception. The results of this study provide a valuable reference to the e-marketers to understand the factors influencing consumer satisfaction, they can further sharpen their marketing strategies to attract and retain customers.
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Abstract: Online shopping is a well-known phenomenon around the world. Bangladesh is not so far behind. A good number of online shopsare getting launched. This study explores the acceptance of online shopping in Bangladesh from consumer’s perspective. The present scenarios and behaviors among the internet users of Bangladesh are presented in the study. The reasons and inhibitions are also analyzed. Online shopping is in a race with traditional shopping. Which one is winning in the current scenario, it has also been disclosed in this paper. A recommendation to the online shop owners has also been given at the end of this study. Keywords: Acceptance, Bangladesh, E-shopping, Internet shopping, online Shopping, E-commerce, E-business, E-consumers
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The Internet as a global medium is quickly gaining interest and attractiveness as the most revolutionary marketing tool. It has also redefined the global nature of shopping and communications, as it is the perfect vehicle for online shopping. Online shopping convenience is mostly reflected in shorter time and less energy spent, including shipping cost reduction, less crowd and queues than real markets, unlimited time and space, which all increase convenience of shopping. The dramatic influence of online shopping on consumers and businesses is slowly being accepted in Malaysia as an alternative shopping mode rather than visiting stores. However, convincing the consumers to shop online is still a challenging task for web retailers in Malaysia. The growth of Internet technology in Malaysia has enormous potential as it reduces the costs of product and service delivery and extends geographical boundaries in bringing buyers and sellers together. This study is conducted to identify factors influencing consumers towards online shopping in Malaysia. The study focused on nine independent variables namely appearance, quick loading, security, sitemap, validity, promotion, attractiveness, believability, and originality. We applied Five-point Likert Scale to measure the influential factors on intention for online shopping. The findings of the study indicated that the first five factors influence consumers towards online shopping and security is the factor that contributes most towards online shopping. Our study revealed the last four factors (promotion, attractiveness, believability, and originality) don’t significantly influence online shopping intention. These indicate that advertisement does not have an important effect on online shopping. The results showed that security and validity of website were widely approved by online consumers. Attractiveness had the minimum influence on online shopping intention. This shows that consumers aren’t interested or couldn’t believe any advertisement in the internet. It seems that the internet users are overloaded by advertisement spams.
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Furthermore, at the end of 2015, Amazon became the world's most valuable retailer, surpassing Walmart. 87. and by 2016 the company reached $136 billion in sales. In 2017, Amazon made a monumental move towards its integration in the food industry by acquiring Whole Foods for $13.7 billion.
1.6 Outline of the thesis. This paper proceeds as following. First, a literature review (chapter 2) discusses important aspects in the domain of e-commerce which are relevant for the case of STS. In the end of chapter 2 a theoretical framework is presented which builds upon the review of the literature.
E-commerce has brought benefits for the customers, which was lack with the traditional way of shopping goods and services. Moreover, the findings help to understand different drawbacks people are experiencing while buying digitally. E-commerce has made it easier for people to shop for the items they need and has some dark sides.
2.5.2. E-commerce business in the digital transformation era. The fast fashion industry, in the range of global affordable retailers, drives a significant part of the global economy. Fashion is one of the most challenging areas which easily impacted by the changing of the global economy as well as the distinct trends.
That is why React, an open-source JavaScript library, is used in this thesis to build a user friendly, scalable webpage with high performance. The goal of the thesis is to develop a functional responsive e-commerce web application using React for an online fashion store. This thesis consists of eight chapters.
The thesis aims to widen our understanding of artificial intelligence and explore how it has revolutionized the e-commerce landscape in improving customer experience problems. Ultimately, the study endeavours to establish that AI represents a signifi-cant opportunity for the future of our world.
At the same time, the situation under COVID-19 offers increasing opportunities for e-commerce, including new business models and online commercial activities. This master's thesis aims to analyze how COVID-19 will affect global supply chains and e-commerce. Moreover, it will try to analyze the practices of major e-commerce platforms
The first step in designing a database is to develop an Entity-Relation Diagram (ERD). The ERD serves as a blue print from which a relational database maybe deduced. Figure 1 shows the ERD for the project and later we will show the transformation from ERD to the Relational model.
During 2014, e-commerce in Sweden increased by 16% and total sales via the Internet today makes up 6.4% of the total sales in Swedish retail (Postnord.se, 2015-04-02). Compared to the US where e-commerce for retail is huge, Sweden is far behind. The Internet is a constantly growing market channel and the sale of goods and services has
E-Commerce entails a company accessing the internet as well as IT, such as the. electronic data interchange (EDI). E-commerce concerns an internet vendor's website, trading goods or services. to ...
Hence we have designed the project to provide the user with easy navigation, retrieval of data and necessary feedback as much as possible. In this project, the user is provided with an e-commerce web site that can be used to buy books online. To implement this as a web application we used ASP.NET as the Technology.
A simple way to start the consumer trust analysis is to compare e-commerce shops to traditional stores. According to Rao et al. (2008), acquiring consumer trust is even more vital in e-commerce than in traditional commercial transactions. Therefore, it can be seen that one key challenge of e-commerce is that the products cannot be physically seen
Taken together, this dissertation takes a consumer advocacy perspective by shedding light on potentially problematic design practices, by identifying opportunities for corporations to engage in more transparent design, and by providing design recommendations for technologies that help consumers achieve greater self-control with e-commerce.
E-commerce is the concept of doing business online with the help of the internet and is a term inclusive and broader than 'online shopping'. E-commerce has experienced rapid growth since the humble, despite the sudden beginning of the lockdown imposed due to the pandemic. The study aims espiteon the e-commerce industry boost during COVID-19 ...
The thesis aims to understand and illustrate the applications of Machine Learning to digital sales and marketing ecosystem for the e- Commerce industry. It first understands the e-Commerce touchpoints using which customers interact with the brands and delves deeper into the underlying technologies powering these touchpoints.
Nguyen et al. (2007) described guiding principles and components of success that. should be integrated into the implementation of CRM in an E-Commerce organization. The first guiding principle was customer focus with an emphasis on customer recognition. of brand value providing an overall pleasing customer experience.
E-commerce is a boom in the modern business. E-commerce means electronic commerce. E-. commerce (Electronic commerce) involves buying and selling of g oods and services, or the. transmitting of ...
managing an e-commerce business. In order to clear all such hurdles, a project manager has to. keep a cool mind and prioritize the items based on their necessity and severity. As we move. ahead, we would discuss the different ways any e-commerce business should be handled and. the deliveries planned.
Tursunboeva, Madinakhon, "Barriers and Drivers Influencing the Growth of E-commerce in Uzbekistan" (2020). Theses and Dissertations. 1344. https://ir.library.illinoisstate.edu/etd/1344 This Thesis is brought to you for free and open access by ISU ReD: Research and eData. It has been accepted for
Shodhganga: a reservoir of Indian theses @ INFLIBNET ... Legal Regulation of E Commerce A Study with Reference to Consumers Rights: Researcher: Pathak, Deependra Nath: ... Adobe PDF: View/Open: 03_certificate.pdf: 670.42 kB: Adobe PDF: View/Open: 04_acknowledgements.pdf: 208.02 kB: Adobe PDF:
SMEs that use e-commerce for business transactions achieve higher sales growth than their competitors who do not use e-commerce (Abebe, 2014). Nigerian SMEs have been slow in adopting e-commerce for their marketing and trade. Although retail e-commerce sales within the European Union were 241 billion euros in 2011 (Gomez-
This thesis aims to examine opportunities and challenges in Ethiopia with respect to the barriers which can influence a county from taking advantage of E-commerce system and expected benefits derived by adopting the system. A research framework developed based on technology organization environment framework and Technology acceptance model to ...
E-Commerce.pdf. Jeewanthi Wimalaweera. The research reported in this thesis was on " Customer perception towards online shopping with reference to Road Development Authority in Colombo ". The purpose of this research was to investigate the factors influencing customer perception towards online shopping of consumers in Sri Lankan market.
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