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Scientific Research – Types, Purpose and Guide

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Scientific research is a systematic investigation aimed at acquiring new knowledge, validating existing knowledge, or addressing specific questions through rigorous methodologies. It serves as the backbone of progress across disciplines, enabling advancements in medicine, technology, social sciences, and other fields. This article explores the definition, types, purpose, and essential steps involved in conducting scientific research.

Scientific Research

Scientific research is defined as a structured process of inquiry designed to collect, analyze, and interpret data to answer a specific question or solve a problem. It adheres to established scientific principles and methodologies to ensure reliability, accuracy, and validity of findings. The core characteristic of scientific research is its objective approach, where personal biases are minimized, and evidence-based conclusions are drawn.

Types of Scientific Research

Scientific research can be categorized based on its purpose, methodology, and the nature of the study. Below are the primary types:

1. Based on Purpose

• Basic Research : Focuses on understanding fundamental principles without immediate application. For example, studying the structure of DNA.
• Applied Research : Aims to solve specific, practical problems. For instance, developing a new drug for a disease.
• Translational Research : Bridges the gap between basic and applied research by translating findings into practical applications.

2. Based on Methodology

• Quantitative Research : Uses numerical data to measure and analyze phenomena. It relies on statistical tools and aims for generalizable results.
• Qualitative Research : Focuses on understanding human behavior and experiences through non-numerical data such as interviews or observations.
• Mixed-Methods Research : Combines quantitative and qualitative approaches to provide a more comprehensive understanding.

3. Based on Nature of Study

• Descriptive Research : Observes and describes characteristics of a subject without influencing it.
• Exploratory Research : Investigates unknown phenomena to develop hypotheses.
• Explanatory Research : Seeks to explain causes or relationships among variables.
• Experimental Research : Involves manipulating variables in a controlled environment to test hypotheses.

Purpose of Scientific Research

The purpose of scientific research extends beyond mere knowledge acquisition. It encompasses several objectives:

1. Advancing Knowledge

Scientific research uncovers new information, refines existing theories, and broadens our understanding of various phenomena.

2. Problem Solving

Applied research addresses practical challenges, providing evidence-based solutions in fields such as healthcare, engineering, and environmental science.

3. Informing Policy

Research findings guide policymakers in making informed decisions, ensuring that regulations and programs are grounded in evidence.

4. Driving Innovation

Scientific inquiry fosters technological advancements and creative solutions, driving societal and economic progress.

Guide to Conducting Scientific Research

Conducting scientific research requires a structured approach. Below are the key steps involved:

1. Identify a Research Problem

Select a specific issue or question that aligns with your interests and the needs of your field.

2. Conduct a Literature Review

Review existing studies to understand the current state of knowledge and identify gaps.

3. Formulate a Hypothesis

Develop a testable statement or research question that guides your investigation.

4. Choose a Methodology

Select the appropriate research design, tools, and techniques based on your objectives.

5. Collect Data

Gather information systematically using experiments, surveys, interviews, or other methods.

6. Analyze Data

Use statistical or qualitative analysis to interpret your findings.

7. Draw Conclusions

Compare results with your hypothesis and discuss their implications.

8. Disseminate Findings

Share your research through publications, presentations, or reports to contribute to the broader scientific community.

Ethical Considerations in Scientific Research

Ethics play a crucial role in ensuring the integrity of scientific research. Key considerations include:

• Informed Consent : Participants must voluntarily agree to take part after understanding the study’s purpose and risks.
• Confidentiality : Researchers must protect the privacy of participants.
• Avoiding Bias : Efforts should be made to maintain objectivity and transparency.
• Plagiarism : Proper attribution of sources is essential to uphold academic honesty.

Scientific research is a fundamental tool for expanding human knowledge, solving real-world problems, and driving innovation. By understanding its types, purposes, and methodologies, researchers can approach their investigations with clarity and rigor. The adherence to ethical practices and systematic processes ensures that the outcomes are credible, impactful, and contribute meaningfully to the global body of knowledge.

• Babbie, E. (2020). The Practice of Social Research . Cengage Learning.
• Creswell, J. W. (2021). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches . Sage Publications.
• Kumar, R. (2019). Research Methodology: A Step-by-Step Guide for Beginners . SAGE Publications.
• National Science Foundation (2023). “What is Basic Research?” Retrieved from https://www.nsf.gov/
• World Health Organization (2023). “Translational Research in Health.” Retrieved from https://www.who.int/

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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• First Online: 03 December 2022

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• James Hiebert 6 ,
• Jinfa Cai 7 ,
• Stephen Hwang 7 ,
• Anne K Morris 6 &
• Charles Hohensee 6  

Part of the book series: Research in Mathematics Education ((RME))

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Abstractspiepr Abs1

Every day people do research as they gather information to learn about something of interest. In the scientific world, however, research means something different than simply gathering information. Scientific research is characterized by its careful planning and observing, by its relentless efforts to understand and explain, and by its commitment to learn from everyone else seriously engaged in research. We call this kind of research scientific inquiry and define it as “formulating, testing, and revising hypotheses.” By “hypotheses” we do not mean the hypotheses you encounter in statistics courses. We mean predictions about what you expect to find and rationales for why you made these predictions. Throughout this and the remaining chapters we make clear that the process of scientific inquiry applies to all kinds of research studies and data, both qualitative and quantitative.

You have full access to this open access chapter,  Download chapter PDF

Part I. What Is Research?

Have you ever studied something carefully because you wanted to know more about it? Maybe you wanted to know more about your grandmother’s life when she was younger so you asked her to tell you stories from her childhood, or maybe you wanted to know more about a fertilizer you were about to use in your garden so you read the ingredients on the package and looked them up online. According to the dictionary definition, you were doing research.

Recall your high school assignments asking you to “research” a topic. The assignment likely included consulting a variety of sources that discussed the topic, perhaps including some “original” sources. Often, the teacher referred to your product as a “research paper.”

Were you conducting research when you interviewed your grandmother or wrote high school papers reviewing a particular topic? Our view is that you were engaged in part of the research process, but only a small part. In this book, we reserve the word “research” for what it means in the scientific world, that is, for scientific research or, more pointedly, for scientific inquiry .

Exercise 1.1

Before you read any further, write a definition of what you think scientific inquiry is. Keep it short—Two to three sentences. You will periodically update this definition as you read this chapter and the remainder of the book.

This book is about scientific inquiry—what it is and how to do it. For starters, scientific inquiry is a process, a particular way of finding out about something that involves a number of phases. Each phase of the process constitutes one aspect of scientific inquiry. You are doing scientific inquiry as you engage in each phase, but you have not done scientific inquiry until you complete the full process. Each phase is necessary but not sufficient.

In this chapter, we set the stage by defining scientific inquiry—describing what it is and what it is not—and by discussing what it is good for and why people do it. The remaining chapters build directly on the ideas presented in this chapter.

A first thing to know is that scientific inquiry is not all or nothing. “Scientificness” is a continuum. Inquiries can be more scientific or less scientific. What makes an inquiry more scientific? You might be surprised there is no universally agreed upon answer to this question. None of the descriptors we know of are sufficient by themselves to define scientific inquiry. But all of them give you a way of thinking about some aspects of the process of scientific inquiry. Each one gives you different insights.

Exercise 1.2

As you read about each descriptor below, think about what would make an inquiry more or less scientific. If you think a descriptor is important, use it to revise your definition of scientific inquiry.

Creating an Image of Scientific Inquiry

We will present three descriptors of scientific inquiry. Each provides a different perspective and emphasizes a different aspect of scientific inquiry. We will draw on all three descriptors to compose our definition of scientific inquiry.

Descriptor 1. Experience Carefully Planned in Advance

Sir Ronald Fisher, often called the father of modern statistical design, once referred to research as “experience carefully planned in advance” (1935, p. 8). He said that humans are always learning from experience, from interacting with the world around them. Usually, this learning is haphazard rather than the result of a deliberate process carried out over an extended period of time. Research, Fisher said, was learning from experience, but experience carefully planned in advance.

This phrase can be fully appreciated by looking at each word. The fact that scientific inquiry is based on experience means that it is based on interacting with the world. These interactions could be thought of as the stuff of scientific inquiry. In addition, it is not just any experience that counts. The experience must be carefully planned . The interactions with the world must be conducted with an explicit, describable purpose, and steps must be taken to make the intended learning as likely as possible. This planning is an integral part of scientific inquiry; it is not just a preparation phase. It is one of the things that distinguishes scientific inquiry from many everyday learning experiences. Finally, these steps must be taken beforehand and the purpose of the inquiry must be articulated in advance of the experience. Clearly, scientific inquiry does not happen by accident, by just stumbling into something. Stumbling into something unexpected and interesting can happen while engaged in scientific inquiry, but learning does not depend on it and serendipity does not make the inquiry scientific.

Descriptor 2. Observing Something and Trying to Explain Why It Is the Way It Is

When we were writing this chapter and googled “scientific inquiry,” the first entry was: “Scientific inquiry refers to the diverse ways in which scientists study the natural world and propose explanations based on the evidence derived from their work.” The emphasis is on studying, or observing, and then explaining . This descriptor takes the image of scientific inquiry beyond carefully planned experience and includes explaining what was experienced.

According to the Merriam-Webster dictionary, “explain” means “(a) to make known, (b) to make plain or understandable, (c) to give the reason or cause of, and (d) to show the logical development or relations of” (Merriam-Webster, n.d. ). We will use all these definitions. Taken together, they suggest that to explain an observation means to understand it by finding reasons (or causes) for why it is as it is. In this sense of scientific inquiry, the following are synonyms: explaining why, understanding why, and reasoning about causes and effects. Our image of scientific inquiry now includes planning, observing, and explaining why.

We need to add a final note about this descriptor. We have phrased it in a way that suggests “observing something” means you are observing something in real time—observing the way things are or the way things are changing. This is often true. But, observing could mean observing data that already have been collected, maybe by someone else making the original observations (e.g., secondary analysis of NAEP data or analysis of existing video recordings of classroom instruction). We will address secondary analyses more fully in Chap. 4 . For now, what is important is that the process requires explaining why the data look like they do.

We must note that for us, the term “data” is not limited to numerical or quantitative data such as test scores. Data can also take many nonquantitative forms, including written survey responses, interview transcripts, journal entries, video recordings of students, teachers, and classrooms, text messages, and so forth.

Exercise 1.3

What are the implications of the statement that just “observing” is not enough to count as scientific inquiry? Does this mean that a detailed description of a phenomenon is not scientific inquiry?

Find sources that define research in education that differ with our position, that say description alone, without explanation, counts as scientific research. Identify the precise points where the opinions differ. What are the best arguments for each of the positions? Which do you prefer? Why?

Descriptor 3. Updating Everyone’s Thinking in Response to More and Better Information

This descriptor focuses on a third aspect of scientific inquiry: updating and advancing the field’s understanding of phenomena that are investigated. This descriptor foregrounds a powerful characteristic of scientific inquiry: the reliability (or trustworthiness) of what is learned and the ultimate inevitability of this learning to advance human understanding of phenomena. Humans might choose not to learn from scientific inquiry, but history suggests that scientific inquiry always has the potential to advance understanding and that, eventually, humans take advantage of these new understandings.

Before exploring these bold claims a bit further, note that this descriptor uses “information” in the same way the previous two descriptors used “experience” and “observations.” These are the stuff of scientific inquiry and we will use them often, sometimes interchangeably. Frequently, we will use the term “data” to stand for all these terms.

An overriding goal of scientific inquiry is for everyone to learn from what one scientist does. Much of this book is about the methods you need to use so others have faith in what you report and can learn the same things you learned. This aspect of scientific inquiry has many implications.

One implication is that scientific inquiry is not a private practice. It is a public practice available for others to see and learn from. Notice how different this is from everyday learning. When you happen to learn something from your everyday experience, often only you gain from the experience. The fact that research is a public practice means it is also a social one. It is best conducted by interacting with others along the way: soliciting feedback at each phase, taking opportunities to present work-in-progress, and benefitting from the advice of others.

A second implication is that you, as the researcher, must be committed to sharing what you are doing and what you are learning in an open and transparent way. This allows all phases of your work to be scrutinized and critiqued. This is what gives your work credibility. The reliability or trustworthiness of your findings depends on your colleagues recognizing that you have used all appropriate methods to maximize the chances that your claims are justified by the data.

A third implication of viewing scientific inquiry as a collective enterprise is the reverse of the second—you must be committed to receiving comments from others. You must treat your colleagues as fair and honest critics even though it might sometimes feel otherwise. You must appreciate their job, which is to remain skeptical while scrutinizing what you have done in considerable detail. To provide the best help to you, they must remain skeptical about your conclusions (when, for example, the data are difficult for them to interpret) until you offer a convincing logical argument based on the information you share. A rather harsh but good-to-remember statement of the role of your friendly critics was voiced by Karl Popper, a well-known twentieth century philosopher of science: “. . . if you are interested in the problem which I tried to solve by my tentative assertion, you may help me by criticizing it as severely as you can” (Popper, 1968, p. 27).

A final implication of this third descriptor is that, as someone engaged in scientific inquiry, you have no choice but to update your thinking when the data support a different conclusion. This applies to your own data as well as to those of others. When data clearly point to a specific claim, even one that is quite different than you expected, you must reconsider your position. If the outcome is replicated multiple times, you need to adjust your thinking accordingly. Scientific inquiry does not let you pick and choose which data to believe; it mandates that everyone update their thinking when the data warrant an update.

Doing Scientific Inquiry

We define scientific inquiry in an operational sense—what does it mean to do scientific inquiry? What kind of process would satisfy all three descriptors: carefully planning an experience in advance; observing and trying to explain what you see; and, contributing to updating everyone’s thinking about an important phenomenon?

We define scientific inquiry as formulating , testing , and revising hypotheses about phenomena of interest.

Of course, we are not the only ones who define it in this way. The definition for the scientific method posted by the editors of Britannica is: “a researcher develops a hypothesis, tests it through various means, and then modifies the hypothesis on the basis of the outcome of the tests and experiments” (Britannica, n.d. ).

Notice how defining scientific inquiry this way satisfies each of the descriptors. “Carefully planning an experience in advance” is exactly what happens when formulating a hypothesis about a phenomenon of interest and thinking about how to test it. “ Observing a phenomenon” occurs when testing a hypothesis, and “ explaining ” what is found is required when revising a hypothesis based on the data. Finally, “updating everyone’s thinking” comes from comparing publicly the original with the revised hypothesis.

Doing scientific inquiry, as we have defined it, underscores the value of accumulating knowledge rather than generating random bits of knowledge. Formulating, testing, and revising hypotheses is an ongoing process, with each revised hypothesis begging for another test, whether by the same researcher or by new researchers. The editors of Britannica signaled this cyclic process by adding the following phrase to their definition of the scientific method: “The modified hypothesis is then retested, further modified, and tested again.” Scientific inquiry creates a process that encourages each study to build on the studies that have gone before. Through collective engagement in this process of building study on top of study, the scientific community works together to update its thinking.

Before exploring more fully the meaning of “formulating, testing, and revising hypotheses,” we need to acknowledge that this is not the only way researchers define research. Some researchers prefer a less formal definition, one that includes more serendipity, less planning, less explanation. You might have come across more open definitions such as “research is finding out about something.” We prefer the tighter hypothesis formulation, testing, and revision definition because we believe it provides a single, coherent map for conducting research that addresses many of the thorny problems educational researchers encounter. We believe it is the most useful orientation toward research and the most helpful to learn as a beginning researcher.

A final clarification of our definition is that it applies equally to qualitative and quantitative research. This is a familiar distinction in education that has generated much discussion. You might think our definition favors quantitative methods over qualitative methods because the language of hypothesis formulation and testing is often associated with quantitative methods. In fact, we do not favor one method over another. In Chap. 4 , we will illustrate how our definition fits research using a range of quantitative and qualitative methods.

Exercise 1.4

Look for ways to extend what the field knows in an area that has already received attention by other researchers. Specifically, you can search for a program of research carried out by more experienced researchers that has some revised hypotheses that remain untested. Identify a revised hypothesis that you might like to test.

Unpacking the Terms Formulating, Testing, and Revising Hypotheses

To get a full sense of the definition of scientific inquiry we will use throughout this book, it is helpful to spend a little time with each of the key terms.

We first want to make clear that we use the term “hypothesis” as it is defined in most dictionaries and as it used in many scientific fields rather than as it is usually defined in educational statistics courses. By “hypothesis,” we do not mean a null hypothesis that is accepted or rejected by statistical analysis. Rather, we use “hypothesis” in the sense conveyed by the following definitions: “An idea or explanation for something that is based on known facts but has not yet been proved” (Cambridge University Press, n.d. ), and “An unproved theory, proposition, or supposition, tentatively accepted to explain certain facts and to provide a basis for further investigation or argument” (Agnes & Guralnik, 2008 ).

We distinguish two parts to “hypotheses.” Hypotheses consist of predictions and rationales . Predictions are statements about what you expect to find when you inquire about something. Rationales are explanations for why you made the predictions you did, why you believe your predictions are correct. So, for us “formulating hypotheses” means making explicit predictions and developing rationales for the predictions.

“Testing hypotheses” means making observations that allow you to assess in what ways your predictions were correct and in what ways they were incorrect. In education research, it is rarely useful to think of your predictions as either right or wrong. Because of the complexity of most issues you will investigate, most predictions will be right in some ways and wrong in others.

By studying the observations you make (data you collect) to test your hypotheses, you can revise your hypotheses to better align with the observations. This means revising your predictions plus revising your rationales to justify your adjusted predictions. Even though you might not run another test, formulating revised hypotheses is an essential part of conducting a research study. Comparing your original and revised hypotheses informs everyone of what you learned by conducting your study. In addition, a revised hypothesis sets the stage for you or someone else to extend your study and accumulate more knowledge of the phenomenon.

We should note that not everyone makes a clear distinction between predictions and rationales as two aspects of hypotheses. In fact, common, non-scientific uses of the word “hypothesis” may limit it to only a prediction or only an explanation (or rationale). We choose to explicitly include both prediction and rationale in our definition of hypothesis, not because we assert this should be the universal definition, but because we want to foreground the importance of both parts acting in concert. Using “hypothesis” to represent both prediction and rationale could hide the two aspects, but we make them explicit because they provide different kinds of information. It is usually easier to make predictions than develop rationales because predictions can be guesses, hunches, or gut feelings about which you have little confidence. Developing a compelling rationale requires careful thought plus reading what other researchers have found plus talking with your colleagues. Often, while you are developing your rationale you will find good reasons to change your predictions. Developing good rationales is the engine that drives scientific inquiry. Rationales are essentially descriptions of how much you know about the phenomenon you are studying. Throughout this guide, we will elaborate on how developing good rationales drives scientific inquiry. For now, we simply note that it can sharpen your predictions and help you to interpret your data as you test your hypotheses.

Hypotheses in education research take a variety of forms or types. This is because there are a variety of phenomena that can be investigated. Investigating educational phenomena is sometimes best done using qualitative methods, sometimes using quantitative methods, and most often using mixed methods (e.g., Hay, 2016 ; Weis et al. 2019a ; Weisner, 2005 ). This means that, given our definition, hypotheses are equally applicable to qualitative and quantitative investigations.

Hypotheses take different forms when they are used to investigate different kinds of phenomena. Two very different activities in education could be labeled conducting experiments and descriptions. In an experiment, a hypothesis makes a prediction about anticipated changes, say the changes that occur when a treatment or intervention is applied. You might investigate how students’ thinking changes during a particular kind of instruction.

A second type of hypothesis, relevant for descriptive research, makes a prediction about what you will find when you investigate and describe the nature of a situation. The goal is to understand a situation as it exists rather than to understand a change from one situation to another. In this case, your prediction is what you expect to observe. Your rationale is the set of reasons for making this prediction; it is your current explanation for why the situation will look like it does.

You will probably read, if you have not already, that some researchers say you do not need a prediction to conduct a descriptive study. We will discuss this point of view in Chap. 2 . For now, we simply claim that scientific inquiry, as we have defined it, applies to all kinds of research studies. Descriptive studies, like others, not only benefit from formulating, testing, and revising hypotheses, but also need hypothesis formulating, testing, and revising.

One reason we define research as formulating, testing, and revising hypotheses is that if you think of research in this way you are less likely to go wrong. It is a useful guide for the entire process, as we will describe in detail in the chapters ahead. For example, as you build the rationale for your predictions, you are constructing the theoretical framework for your study (Chap. 3 ). As you work out the methods you will use to test your hypothesis, every decision you make will be based on asking, “Will this help me formulate or test or revise my hypothesis?” (Chap. 4 ). As you interpret the results of testing your predictions, you will compare them to what you predicted and examine the differences, focusing on how you must revise your hypotheses (Chap. 5 ). By anchoring the process to formulating, testing, and revising hypotheses, you will make smart decisions that yield a coherent and well-designed study.

Exercise 1.5

Compare the concept of formulating, testing, and revising hypotheses with the descriptions of scientific inquiry contained in Scientific Research in Education (NRC, 2002 ). How are they similar or different?

Exercise 1.6

Provide an example to illustrate and emphasize the differences between everyday learning/thinking and scientific inquiry.

Learning from Doing Scientific Inquiry

We noted earlier that a measure of what you have learned by conducting a research study is found in the differences between your original hypothesis and your revised hypothesis based on the data you collected to test your hypothesis. We will elaborate this statement in later chapters, but we preview our argument here.

Even before collecting data, scientific inquiry requires cycles of making a prediction, developing a rationale, refining your predictions, reading and studying more to strengthen your rationale, refining your predictions again, and so forth. And, even if you have run through several such cycles, you still will likely find that when you test your prediction you will be partly right and partly wrong. The results will support some parts of your predictions but not others, or the results will “kind of” support your predictions. A critical part of scientific inquiry is making sense of your results by interpreting them against your predictions. Carefully describing what aspects of your data supported your predictions, what aspects did not, and what data fell outside of any predictions is not an easy task, but you cannot learn from your study without doing this analysis.

Analyzing the matches and mismatches between your predictions and your data allows you to formulate different rationales that would have accounted for more of the data. The best revised rationale is the one that accounts for the most data. Once you have revised your rationales, you can think about the predictions they best justify or explain. It is by comparing your original rationales to your new rationales that you can sort out what you learned from your study.

Suppose your study was an experiment. Maybe you were investigating the effects of a new instructional intervention on students’ learning. Your original rationale was your explanation for why the intervention would change the learning outcomes in a particular way. Your revised rationale explained why the changes that you observed occurred like they did and why your revised predictions are better. Maybe your original rationale focused on the potential of the activities if they were implemented in ideal ways and your revised rationale included the factors that are likely to affect how teachers implement them. By comparing the before and after rationales, you are describing what you learned—what you can explain now that you could not before. Another way of saying this is that you are describing how much more you understand now than before you conducted your study.

Revised predictions based on carefully planned and collected data usually exhibit some of the following features compared with the originals: more precision, more completeness, and broader scope. Revised rationales have more explanatory power and become more complete, more aligned with the new predictions, sharper, and overall more convincing.

Part II. Why Do Educators Do Research?

Doing scientific inquiry is a lot of work. Each phase of the process takes time, and you will often cycle back to improve earlier phases as you engage in later phases. Because of the significant effort required, you should make sure your study is worth it. So, from the beginning, you should think about the purpose of your study. Why do you want to do it? And, because research is a social practice, you should also think about whether the results of your study are likely to be important and significant to the education community.

If you are doing research in the way we have described—as scientific inquiry—then one purpose of your study is to understand , not just to describe or evaluate or report. As we noted earlier, when you formulate hypotheses, you are developing rationales that explain why things might be like they are. In our view, trying to understand and explain is what separates research from other kinds of activities, like evaluating or describing.

One reason understanding is so important is that it allows researchers to see how or why something works like it does. When you see how something works, you are better able to predict how it might work in other contexts, under other conditions. And, because conditions, or contextual factors, matter a lot in education, gaining insights into applying your findings to other contexts increases the contributions of your work and its importance to the broader education community.

Consequently, the purposes of research studies in education often include the more specific aim of identifying and understanding the conditions under which the phenomena being studied work like the observations suggest. A classic example of this kind of study in mathematics education was reported by William Brownell and Harold Moser in 1949 . They were trying to establish which method of subtracting whole numbers could be taught most effectively—the regrouping method or the equal additions method. However, they realized that effectiveness might depend on the conditions under which the methods were taught—“meaningfully” versus “mechanically.” So, they designed a study that crossed the two instructional approaches with the two different methods (regrouping and equal additions). Among other results, they found that these conditions did matter. The regrouping method was more effective under the meaningful condition than the mechanical condition, but the same was not true for the equal additions algorithm.

What do education researchers want to understand? In our view, the ultimate goal of education is to offer all students the best possible learning opportunities. So, we believe the ultimate purpose of scientific inquiry in education is to develop understanding that supports the improvement of learning opportunities for all students. We say “ultimate” because there are lots of issues that must be understood to improve learning opportunities for all students. Hypotheses about many aspects of education are connected, ultimately, to students’ learning. For example, formulating and testing a hypothesis that preservice teachers need to engage in particular kinds of activities in their coursework in order to teach particular topics well is, ultimately, connected to improving students’ learning opportunities. So is hypothesizing that school districts often devote relatively few resources to instructional leadership training or hypothesizing that positioning mathematics as a tool students can use to combat social injustice can help students see the relevance of mathematics to their lives.

We do not exclude the importance of research on educational issues more removed from improving students’ learning opportunities, but we do think the argument for their importance will be more difficult to make. If there is no way to imagine a connection between your hypothesis and improving learning opportunities for students, even a distant connection, we recommend you reconsider whether it is an important hypothesis within the education community.

Notice that we said the ultimate goal of education is to offer all students the best possible learning opportunities. For too long, educators have been satisfied with a goal of offering rich learning opportunities for lots of students, sometimes even for just the majority of students, but not necessarily for all students. Evaluations of success often are based on outcomes that show high averages. In other words, if many students have learned something, or even a smaller number have learned a lot, educators may have been satisfied. The problem is that there is usually a pattern in the groups of students who receive lower quality opportunities—students of color and students who live in poor areas, urban and rural. This is not acceptable. Consequently, we emphasize the premise that the purpose of education research is to offer rich learning opportunities to all students.

One way to make sure you will be able to convince others of the importance of your study is to consider investigating some aspect of teachers’ shared instructional problems. Historically, researchers in education have set their own research agendas, regardless of the problems teachers are facing in schools. It is increasingly recognized that teachers have had trouble applying to their own classrooms what researchers find. To address this problem, a researcher could partner with a teacher—better yet, a small group of teachers—and talk with them about instructional problems they all share. These discussions can create a rich pool of problems researchers can consider. If researchers pursued one of these problems (preferably alongside teachers), the connection to improving learning opportunities for all students could be direct and immediate. “Grounding a research question in instructional problems that are experienced across multiple teachers’ classrooms helps to ensure that the answer to the question will be of sufficient scope to be relevant and significant beyond the local context” (Cai et al., 2019b , p. 115).

As a beginning researcher, determining the relevance and importance of a research problem is especially challenging. We recommend talking with advisors, other experienced researchers, and peers to test the educational importance of possible research problems and topics of study. You will also learn much more about the issue of research importance when you read Chap. 5 .

Exercise 1.7

Identify a problem in education that is closely connected to improving learning opportunities and a problem that has a less close connection. For each problem, write a brief argument (like a logical sequence of if-then statements) that connects the problem to all students’ learning opportunities.

Part III. Conducting Research as a Practice of Failing Productively

Scientific inquiry involves formulating hypotheses about phenomena that are not fully understood—by you or anyone else. Even if you are able to inform your hypotheses with lots of knowledge that has already been accumulated, you are likely to find that your prediction is not entirely accurate. This is normal. Remember, scientific inquiry is a process of constantly updating your thinking. More and better information means revising your thinking, again, and again, and again. Because you never fully understand a complicated phenomenon and your hypotheses never produce completely accurate predictions, it is easy to believe you are somehow failing.

The trick is to fail upward, to fail to predict accurately in ways that inform your next hypothesis so you can make a better prediction. Some of the best-known researchers in education have been open and honest about the many times their predictions were wrong and, based on the results of their studies and those of others, they continuously updated their thinking and changed their hypotheses.

A striking example of publicly revising (actually reversing) hypotheses due to incorrect predictions is found in the work of Lee J. Cronbach, one of the most distinguished educational psychologists of the twentieth century. In 1955, Cronbach delivered his presidential address to the American Psychological Association. Titling it “Two Disciplines of Scientific Psychology,” Cronbach proposed a rapprochement between two research approaches—correlational studies that focused on individual differences and experimental studies that focused on instructional treatments controlling for individual differences. (We will examine different research approaches in Chap. 4 ). If these approaches could be brought together, reasoned Cronbach ( 1957 ), researchers could find interactions between individual characteristics and treatments (aptitude-treatment interactions or ATIs), fitting the best treatments to different individuals.

In 1975, after years of research by many researchers looking for ATIs, Cronbach acknowledged the evidence for simple, useful ATIs had not been found. Even when trying to find interactions between a few variables that could provide instructional guidance, the analysis, said Cronbach, creates “a hall of mirrors that extends to infinity, tormenting even the boldest investigators and defeating even ambitious designs” (Cronbach, 1975 , p. 119).

As he was reflecting back on his work, Cronbach ( 1986 ) recommended moving away from documenting instructional effects through statistical inference (an approach he had championed for much of his career) and toward approaches that probe the reasons for these effects, approaches that provide a “full account of events in a time, place, and context” (Cronbach, 1986 , p. 104). This is a remarkable change in hypotheses, a change based on data and made fully transparent. Cronbach understood the value of failing productively.

Closer to home, in a less dramatic example, one of us began a line of scientific inquiry into how to prepare elementary preservice teachers to teach early algebra. Teaching early algebra meant engaging elementary students in early forms of algebraic reasoning. Such reasoning should help them transition from arithmetic to algebra. To begin this line of inquiry, a set of activities for preservice teachers were developed. Even though the activities were based on well-supported hypotheses, they largely failed to engage preservice teachers as predicted because of unanticipated challenges the preservice teachers faced. To capitalize on this failure, follow-up studies were conducted, first to better understand elementary preservice teachers’ challenges with preparing to teach early algebra, and then to better support preservice teachers in navigating these challenges. In this example, the initial failure was a necessary step in the researchers’ scientific inquiry and furthered the researchers’ understanding of this issue.

We present another example of failing productively in Chap. 2 . That example emerges from recounting the history of a well-known research program in mathematics education.

Making mistakes is an inherent part of doing scientific research. Conducting a study is rarely a smooth path from beginning to end. We recommend that you keep the following things in mind as you begin a career of conducting research in education.

First, do not get discouraged when you make mistakes; do not fall into the trap of feeling like you are not capable of doing research because you make too many errors.

Second, learn from your mistakes. Do not ignore your mistakes or treat them as errors that you simply need to forget and move past. Mistakes are rich sites for learning—in research just as in other fields of study.

Third, by reflecting on your mistakes, you can learn to make better mistakes, mistakes that inform you about a productive next step. You will not be able to eliminate your mistakes, but you can set a goal of making better and better mistakes.

Exercise 1.8

How does scientific inquiry differ from everyday learning in giving you the tools to fail upward? You may find helpful perspectives on this question in other resources on science and scientific inquiry (e.g., Failure: Why Science is So Successful by Firestein, 2015).

Exercise 1.9

Use what you have learned in this chapter to write a new definition of scientific inquiry. Compare this definition with the one you wrote before reading this chapter. If you are reading this book as part of a course, compare your definition with your colleagues’ definitions. Develop a consensus definition with everyone in the course.

Part IV. Preview of Chap. 2

Now that you have a good idea of what research is, at least of what we believe research is, the next step is to think about how to actually begin doing research. This means how to begin formulating, testing, and revising hypotheses. As for all phases of scientific inquiry, there are lots of things to think about. Because it is critical to start well, we devote Chap. 2 to getting started with formulating hypotheses.

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What is the Scientific Method: How does it work and why is it important?

The scientific method is a systematic process involving steps like defining questions, forming hypotheses, conducting experiments, and analyzing data. It minimizes biases and enables replicable research, leading to groundbreaking discoveries like Einstein's theory of relativity, penicillin, and the structure of DNA. This ongoing approach promotes reason, evidence, and the pursuit of truth in science.

Updated on October 28, 2024

Beginning in elementary school, we are exposed to the scientific method and taught how to put it into practice. As a tool for learning, it prepares children to think logically and use reasoning when seeking answers to questions.

Rather than jumping to conclusions, the scientific method gives us a recipe for exploring the world through observation and trial and error. We use it regularly, sometimes knowingly in academics or research, and sometimes subconsciously in our daily lives.

In this article we will refresh our memories on the particulars of the scientific method, discussing where it comes from, which elements comprise it, and how it is put into practice. Then, we will consider the importance of the scientific method, who uses it and under what circumstances.

What is the scientific method?

The scientific method is a dynamic process that involves objectively investigating questions through observation and experimentation . Applicable to all scientific disciplines, this systematic approach to answering questions is more accurately described as a flexible set of principles than as a fixed series of steps.

The following representations of the scientific method illustrate how it can be both condensed into broad categories and also expanded to reveal more and more details of the process. These graphics capture the adaptability that makes this concept universally valuable as it is relevant and accessible not only across age groups and educational levels but also within various contexts.

Steps in the scientific method

While the scientific method is versatile in form and function, it encompasses a collection of principles that create a logical progression to the process of problem solving:

• Define a question : Constructing a clear and precise problem statement that identifies the main question or goal of the investigation is the first step. The wording must lend itself to experimentation by posing a question that is both testable and measurable.
• Gather information and resources : Researching the topic in question to find out what is already known and what types of related questions others are asking is the next step in this process. This background information is vital to gaining a full understanding of the subject and in determining the best design for experiments. 
• Form a hypothesis : Composing a concise statement that identifies specific variables and potential results, which can then be tested, is a crucial step that must be completed before any experimentation. An imperfection in the composition of a hypothesis can result in weaknesses to the entire design of an experiment.
• Perform the experiments : Testing the hypothesis by performing replicable experiments and collecting resultant data is another fundamental step of the scientific method. By controlling some elements of an experiment while purposely manipulating others, cause and effect relationships are established.
• Analyze the data : Interpreting the experimental process and results by recognizing trends in the data is a necessary step for comprehending its meaning and supporting the conclusions. Drawing inferences through this systematic process lends substantive evidence for either supporting or rejecting the hypothesis.
• Report the results : Sharing the outcomes of an experiment, through an essay, presentation, graphic, or journal article, is often regarded as a final step in this process. Detailing the project's design, methods, and results not only promotes transparency and replicability but also adds to the body of knowledge for future research.
• Retest the hypothesis : Repeating experiments to see if a hypothesis holds up in all cases is a step that is manifested through varying scenarios. Sometimes a researcher immediately checks their own work or replicates it at a future time, or another researcher will repeat the experiments to further test the hypothesis.

Where did the scientific method come from?

Oftentimes, ancient peoples attempted to answer questions about the unknown by:

• Making simple observations
• Discussing the possibilities with others deemed worthy of a debate
• Drawing conclusions based on dominant opinions and preexisting beliefs

For example, take Greek and Roman mythology. Myths were used to explain everything from the seasons and stars to the sun and death itself.

However, as societies began to grow through advancements in agriculture and language, ancient civilizations like Egypt and Babylonia shifted to a more rational analysis for understanding the natural world. They increasingly employed empirical methods of observation and experimentation that would one day evolve into the scientific method . 

In the 4th century, Aristotle, considered the Father of Science by many, suggested these elements , which closely resemble the contemporary scientific method, as part of his approach for conducting science:

• Study what others have written about the subject.
• Look for the general consensus about the subject.
• Perform a systematic study of everything even partially related to the topic.

By continuing to emphasize systematic observation and controlled experiments, scholars such as Al-Kindi and Ibn al-Haytham helped expand this concept throughout the Islamic Golden Age . 

In his 1620 treatise, Novum Organum , Sir Francis Bacon codified the scientific method, arguing not only that hypotheses must be tested through experiments but also that the results must be replicated to establish a truth. Coming at the height of the Scientific Revolution, this text made the scientific method accessible to European thinkers like Galileo and Isaac Newton who then put the method into practice.

As science modernized in the 19th century, the scientific method became more formalized, leading to significant breakthroughs in fields such as evolution and germ theory. Today, it continues to evolve, underpinning scientific progress in diverse areas like quantum mechanics, genetics, and artificial intelligence.

Why is the scientific method important?

The history of the scientific method illustrates how the concept developed out of a need to find objective answers to scientific questions by overcoming biases based on fear, religion, power, and cultural norms. This still holds true today.

By implementing this standardized approach to conducting experiments, the impacts of researchers’ personal opinions and preconceived notions are minimized. The organized manner of the scientific method prevents these and other mistakes while promoting the replicability and transparency necessary for solid scientific research.

The importance of the scientific method is best observed through its successes, for example: 

• “ Albert Einstein stands out among modern physicists as the scientist who not only formulated a theory of revolutionary significance but also had the genius to reflect in a conscious and technical way on the scientific method he was using.” Devising a hypothesis based on the prevailing understanding of Newtonian physics eventually led Einstein to devise the theory of general relativity .
• Howard Florey “Perhaps the most useful lesson which has come out of the work on penicillin has been the demonstration that success in this field depends on the development and coordinated use of technical methods.” After discovering a mold that prevented the growth of Staphylococcus bacteria, Dr. Alexander Flemimg designed experiments to identify and reproduce it in the lab, thus leading to the development of penicillin .
• James D. Watson “Every time you understand something, religion becomes less likely. Only with the discovery of the double helix and the ensuing genetic revolution have we had grounds for thinking that the powers held traditionally to be the exclusive property of the gods might one day be ours. . . .” By using wire models to conceive a structure for DNA, Watson and Crick crafted a hypothesis for testing combinations of amino acids, X-ray diffraction images, and the current research in atomic physics, resulting in the discovery of DNA’s double helix structure .

Final thoughts

As the cases exemplify, the scientific method is never truly completed, but rather started and restarted. It gave these researchers a structured process that was easily replicated, modified, and built upon. 

While the scientific method may “end” in one context, it never literally ends. When a hypothesis, design, methods, and experiments are revisited, the scientific method simply picks up where it left off. Each time a researcher builds upon previous knowledge, the scientific method is restored with the pieces of past efforts.

By guiding researchers towards objective results based on transparency and reproducibility, the scientific method acts as a defense against bias, superstition, and preconceived notions. As we embrace the scientific method's enduring principles, we ensure that our quest for knowledge remains firmly rooted in reason, evidence, and the pursuit of truth.

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Science and the scientific method: Definitions and examples

Here's a look at the foundation of doing science — the scientific method.

The scientific method

Hypothesis, theory and law, a brief history of science, additional resources, bibliography.

Science is a systematic and logical approach to discovering how things in the universe work. It is also the body of knowledge accumulated through the discoveries about all the things in the universe. 

The word "science" is derived from the Latin word "scientia," which means knowledge based on demonstrable and reproducible data, according to the Merriam-Webster dictionary . True to this definition, science aims for measurable results through testing and analysis, a process known as the scientific method. Science is based on fact, not opinion or preferences. The process of science is designed to challenge ideas through research. One important aspect of the scientific process is that it focuses only on the natural world, according to the University of California, Berkeley . Anything that is considered supernatural, or beyond physical reality, does not fit into the definition of science.

When conducting research, scientists use the scientific method to collect measurable, empirical evidence in an experiment related to a hypothesis (often in the form of an if/then statement) that is designed to support or contradict a scientific theory .

"As a field biologist, my favorite part of the scientific method is being in the field collecting the data," Jaime Tanner, a professor of biology at Marlboro College, told Live Science. "But what really makes that fun is knowing that you are trying to answer an interesting question. So the first step in identifying questions and generating possible answers (hypotheses) is also very important and is a creative process. Then once you collect the data you analyze it to see if your hypothesis is supported or not."

The steps of the scientific method go something like this, according to Highline College :

• Make an observation or observations.
• Form a hypothesis — a tentative description of what's been observed, and make predictions based on that hypothesis.
• Test the hypothesis and predictions in an experiment that can be reproduced.
• Analyze the data and draw conclusions; accept or reject the hypothesis or modify the hypothesis if necessary.
• Reproduce the experiment until there are no discrepancies between observations and theory. "Replication of methods and results is my favorite step in the scientific method," Moshe Pritsker, a former post-doctoral researcher at Harvard Medical School and CEO of JoVE, told Live Science. "The reproducibility of published experiments is the foundation of science. No reproducibility — no science."

Some key underpinnings to the scientific method:

• The hypothesis must be testable and falsifiable, according to North Carolina State University . Falsifiable means that there must be a possible negative answer to the hypothesis.
• Research must involve deductive reasoning and inductive reasoning . Deductive reasoning is the process of using true premises to reach a logical true conclusion while inductive reasoning uses observations to infer an explanation for those observations.
• An experiment should include a dependent variable (which does not change) and an independent variable (which does change), according to the University of California, Santa Barbara .
• An experiment should include an experimental group and a control group. The control group is what the experimental group is compared against, according to Britannica .

The process of generating and testing a hypothesis forms the backbone of the scientific method. When an idea has been confirmed over many experiments, it can be called a scientific theory. While a theory provides an explanation for a phenomenon, a scientific law provides a description of a phenomenon, according to The University of Waikato . One example would be the law of conservation of energy, which is the first law of thermodynamics that says that energy can neither be created nor destroyed. 

A law describes an observed phenomenon, but it doesn't explain why the phenomenon exists or what causes it. "In science, laws are a starting place," said Peter Coppinger, an associate professor of biology and biomedical engineering at the Rose-Hulman Institute of Technology. "From there, scientists can then ask the questions, 'Why and how?'"

Laws are generally considered to be without exception, though some laws have been modified over time after further testing found discrepancies. For instance, Newton's laws of motion describe everything we've observed in the macroscopic world, but they break down at the subatomic level.

This does not mean theories are not meaningful. For a hypothesis to become a theory, scientists must conduct rigorous testing, typically across multiple disciplines by separate groups of scientists. Saying something is "just a theory" confuses the scientific definition of "theory" with the layperson's definition. To most people a theory is a hunch. In science, a theory is the framework for observations and facts, Tanner told Live Science.

The earliest evidence of science can be found as far back as records exist. Early tablets contain numerals and information about the solar system , which were derived by using careful observation, prediction and testing of those predictions. Science became decidedly more "scientific" over time, however.

1200s: Robert Grosseteste developed the framework for the proper methods of modern scientific experimentation, according to the Stanford Encyclopedia of Philosophy. His works included the principle that an inquiry must be based on measurable evidence that is confirmed through testing.

1400s: Leonardo da Vinci began his notebooks in pursuit of evidence that the human body is microcosmic. The artist, scientist and mathematician also gathered information about optics and hydrodynamics.

1500s: Nicolaus Copernicus advanced the understanding of the solar system with his discovery of heliocentrism. This is a model in which Earth and the other planets revolve around the sun, which is the center of the solar system.

1600s: Johannes Kepler built upon those observations with his laws of planetary motion. Galileo Galilei improved on a new invention, the telescope, and used it to study the sun and planets. The 1600s also saw advancements in the study of physics as Isaac Newton developed his laws of motion.

1700s: Benjamin Franklin discovered that lightning is electrical. He also contributed to the study of oceanography and meteorology. The understanding of chemistry also evolved during this century as Antoine Lavoisier, dubbed the father of modern chemistry , developed the law of conservation of mass.

1800s: Milestones included Alessandro Volta's discoveries regarding electrochemical series, which led to the invention of the battery. John Dalton also introduced atomic theory, which stated that all matter is composed of atoms that combine to form molecules. The basis of modern study of genetics advanced as Gregor Mendel unveiled his laws of inheritance. Later in the century, Wilhelm Conrad Röntgen discovered X-rays , while George Ohm's law provided the basis for understanding how to harness electrical charges.

1900s: The discoveries of Albert Einstein , who is best known for his theory of relativity, dominated the beginning of the 20th century. Einstein's theory of relativity is actually two separate theories. His special theory of relativity, which he outlined in a 1905 paper, " The Electrodynamics of Moving Bodies ," concluded that time must change according to the speed of a moving object relative to the frame of reference of an observer. His second theory of general relativity, which he published as " The Foundation of the General Theory of Relativity ," advanced the idea that matter causes space to curve.

In 1952, Jonas Salk developed the polio vaccine , which reduced the incidence of polio in the United States by nearly 90%, according to Britannica . The following year, James D. Watson and Francis Crick discovered the structure of DNA , which is a double helix formed by base pairs attached to a sugar-phosphate backbone, according to the National Human Genome Research Institute .

2000s: The 21st century saw the first draft of the human genome completed, leading to a greater understanding of DNA. This advanced the study of genetics, its role in human biology and its use as a predictor of diseases and other disorders, according to the National Human Genome Research Institute .

• This video from City University of New York delves into the basics of what defines science.
• Learn about what makes science science in this book excerpt from Washington State University .
• This resource from the University of Michigan — Flint explains how to design your own scientific study.

Merriam-Webster Dictionary, Scientia. 2022. https://www.merriam-webster.com/dictionary/scientia

University of California, Berkeley, "Understanding Science: An Overview." 2022. ​​ https://undsci.berkeley.edu/article/0_0_0/intro_01  

Highline College, "Scientific method." July 12, 2015. https://people.highline.edu/iglozman/classes/astronotes/scimeth.htm  

North Carolina State University, "Science Scripts." https://projects.ncsu.edu/project/bio183de/Black/science/science_scripts.html  

University of California, Santa Barbara. "What is an Independent variable?" October 31,2017. http://scienceline.ucsb.edu/getkey.php?key=6045  

Encyclopedia Britannica, "Control group." May 14, 2020. https://www.britannica.com/science/control-group  

The University of Waikato, "Scientific Hypothesis, Theories and Laws." https://sci.waikato.ac.nz/evolution/Theories.shtml  

Stanford Encyclopedia of Philosophy, Robert Grosseteste. May 3, 2019. https://plato.stanford.edu/entries/grosseteste/  

Encyclopedia Britannica, "Jonas Salk." October 21, 2021. https://www.britannica.com/ biography /Jonas-Salk

National Human Genome Research Institute, "​Phosphate Backbone." https://www.genome.gov/genetics-glossary/Phosphate-Backbone  

National Human Genome Research Institute, "What is the Human Genome Project?" https://www.genome.gov/human-genome-project/What  

‌ Live Science contributor Ashley Hamer updated this article on Jan. 16, 2022.

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What is Research? Definition, Types, Methods and Process

By Nick Jain

Published on: July 25, 2023

Table of Contents

• Apa itu Penelitian?

Types of Research Methods

Research process: how to conduct research, top 10 best practices for conducting research in 2023, what is research.

Research is defined as a meticulous and systematic inquiry process designed to explore and unravel specific subjects or issues with precision. This methodical approach encompasses the thorough collection, rigorous analysis, and insightful interpretation of information, aiming to delve deep into the nuances of a chosen field of study. By adhering to established research methodologies, investigators can draw meaningful conclusions, fostering a profound understanding that contributes significantly to the existing knowledge base.

This dedication to systematic inquiry serves as the bedrock of progress, steering advancements across sciences, technology, social sciences, and diverse disciplines. Through the dissemination of meticulously gathered insights, scholars not only inspire collaboration and innovation but also catalyze positive societal change.

In the pursuit of knowledge, researchers embark on a journey of discovery, seeking to unravel the complexities of the world around us. By formulating clear research questions, researchers set the course for their investigations, carefully crafting methodologies to gather relevant data. Whether employing quantitative surveys or qualitative interviews, data collection lies at the heart of every research endeavor. Once the data is collected, researchers meticulously analyze it, employing statistical tools or thematic analysis to identify patterns and draw meaningful insights. These insights, often supported by empirical evidence, contribute to the collective pool of knowledge, enriching our understanding of various phenomena and guiding decision-making processes across diverse fields. Through research, we continually refine our understanding of the universe, laying the foundation for innovation and progress that shape the future.

Research embodies the spirit of curiosity and the pursuit of truth. Here are the key characteristics of research:

• Systematic Approach: Research follows a well-structured and organized approach, with clearly defined steps and methodologies. It is conducted in a systematic manner to ensure that data is collected, analyzed, and interpreted in a logical and coherent way.
• Objective and Unbiased: Research is objective and strives to be free from bias or personal opinions. Researchers aim to gather data and draw conclusions based on evidence rather than preconceived notions or beliefs.
• Empirical Evidence: Research relies on empirical evidence obtained through observations, experiments, surveys, or other data collection methods. This evidence serves as the foundation for drawing conclusions and making informed decisions.
• Clear Research Question or Problem: Every research study begins with a specific research question or problem that the researcher aims to address. This question provides focus and direction to the entire research process.
• Replicability: Good research should be replicable, meaning that other researchers should be able to conduct a similar study and obtain similar results when following the same methods.
• Transparency and Ethics: Research should be conducted with transparency, and researchers should adhere to ethical guidelines and principles. This includes obtaining informed consent from participants, ensuring confidentiality, and avoiding any harm to participants or the environment.
• Generalizability: Researchers often aim for their findings to be generalizable to a broader population or context. This means that the results of the study can be applied beyond the specific sample or situation studied.
• Logical and Critical Thinking: Research involves critical thinking to analyze and interpret data, identify patterns, and draw meaningful conclusions. Logical reasoning is essential in formulating hypotheses and designing the study.
• Contribution to Knowledge: The primary purpose of research is to contribute to the existing body of knowledge in a particular field. Researchers aim to expand understanding, challenge existing theories, or propose new ideas.
• Peer Review and Publication: Research findings are typically subject to peer review by experts in the field before being published in academic journals or presented at conferences. This process ensures the quality and validity of the research.
• Iterative Process: Research is often an iterative process, with findings from one study leading to new questions and further research. It is a continuous cycle of discovery and refinement.
• Practical Application: While some research is theoretical in nature, much of it aims to have practical applications and real-world implications. It can inform policy decisions, improve practices, or address societal challenges.

These key characteristics collectively define research as a rigorous and valuable endeavor that drives progress, knowledge, and innovation in various disciplines.

Research serves as a cornerstone for knowledge discovery, innovation, and decision-making. Understanding the various types of research methods is crucial for selecting the most appropriate approach to answer your research questions effectively. This guide delves into the major research methods, their applications, and tips on choosing the best one for your study.

1. Quantitative Research: Unlocking the Power of Numbers

Quantitative research is centered around collecting numerical data and employing statistical techniques to draw conclusions. This type of research is often used to measure variables, identify patterns, and establish causal relationships.

• Purpose: Surveys are utilized to collect data from a large audience to identify trends and generalize findings.
• Method: Employ structured questionnaires with closed-ended questions.
• Example: Businesses conduct customer satisfaction surveys to understand consumer preferences and make informed decisions.
• Experiments:
• Purpose: Experiments are designed to test hypotheses by manipulating variables in a controlled setting.
• Method: Use experimental and control groups to establish cause-and-effect relationships.
• Example: In scientific research, experiments are conducted to evaluate the effectiveness of a new drug treatment.
• Observational Studies:
• Purpose: Observational studies involve watching and recording subjects without interference, providing insights into natural behaviors.
• Method: Systematically observe and document phenomena.
• Example: Wildlife researchers use observational studies to study animal behaviors in their natural habitats.
• Secondary Data Analysis:
• Purpose: Re-analyze existing datasets to extract new insights, saving time and resources.
• Method: Utilize pre-existing data from sources such as government databases or academic publications.
• Example: Economists analyze census data to examine employment trends and economic growth.

2. Qualitative Research: Exploring the Depths of Human Experience

Qualitative research focuses on understanding the intricacies of human experiences, beliefs, and social phenomena. It provides rich, in-depth insights and interpretations that numbers alone cannot capture.

• Interviews:
• Purpose: Conduct in-depth interviews to explore individual perspectives and gain insights into complex topics.
• Method: Use semi-structured or unstructured interviews to allow participants to share their thoughts freely.
• Example: Healthcare researchers interview patients to understand their experiences and emotional responses to treatments.
• Focus Groups:
• Purpose: Gather diverse opinions and insights from group discussions on specific topics.
• Method: Facilitate guided conversations with selected participants.
• Example: Marketing teams conduct focus groups to test new product concepts and gather feedback.
• Ethnography:
• Purpose: Immerse in a culture or community to understand their practices, values, and social dynamics.
• Method: Engage in long-term observation and interaction within the community.
• Example: Anthropologists conduct ethnographic research to study cultural rituals and traditions.
• Case Studies:
• Purpose: Provide an in-depth examination of a single subject, event, or organization to uncover insights and identify patterns.
• Method: Use multiple data sources to gain comprehensive knowledge.
• Example: Business analysts study successful startups to identify strategies for growth and innovation.

3. Mixed-Methods Research: Bridging the Gap

Mixed-methods research combines qualitative and quantitative approaches to gain a deeper insight into complex problems. This integration allows researchers to benefit from both numerical data and narrative insights.

• Purpose: Leverage the strengths of both quantitative and qualitative data.
• Method: Employ a combination of surveys, interviews, and other techniques.
• Example: Educational researchers use mixed methods to evaluate student performance through test scores and personal interviews.

4. Cross-Sectional Studies: Snapshot of a Moment

Cross-sectional studies analyze data from a population at a specific point in time to identify patterns, correlations, or differences between variables.

• Purpose: Provide a snapshot of a population’s characteristics and relationships.
• Method: Collect data simultaneously from multiple subjects.
• Example: Public health researchers conduct cross-sectional studies to assess disease prevalence in a community.

5. Longitudinal Studies: Observing Change Over Time

Longitudinal studies track the same subjects over an extended period, providing valuable insights into changes, trends, and long-term effects.

• Purpose: Examine changes and developments over time.
• Method: Collect data from the same participants at multiple intervals.
• Example: Psychologists conduct longitudinal studies to understand cognitive development from childhood to adulthood.

6. Action Research: Solving Real-World Problems

Action research involves collaboration with stakeholders to identify and address practical issues, aiming for immediate impact and improvement.

• Purpose: Implement solutions and drive change in real-world settings.
• Method: Engage participants actively in the research process.
• Example: Educators conduct action research to enhance teaching methods and student engagement.

7. Case-Control Studies: Uncovering Causes and Risks

Case-control studies compare individuals with a particular outcome (cases) to those without it (controls) to identify potential causes or risk factors.

• Purpose: Identify factors linked to specific outcomes or diseases.
• Method: Analyze historical data between cases and controls.
• Example: Epidemiologists conduct case-control studies to investigate potential causes of rare diseases.

8. Descriptive Research: Painting a Picture

Descriptive research aims to provide detailed descriptions and summaries of phenomena without manipulating variables, offering a clear picture of a subject.

• Purpose: Describe characteristics, behaviors, or patterns.
• Method: Use surveys, observations, or case studies.
• Example: Sociologists use descriptive research to document urban population demographics.

9. Correlational Research: Understanding Relationships

Correlational research examines the relationship between two or more variables to identify patterns, associations, or correlations without inferring causation.

• Purpose: Identify patterns and associations between variables.
• Method: Use statistical analysis to determine correlation coefficients.
• Example: Researchers study the correlation between physical activity levels and mental well-being.

10. Grounded Theory: Building Theories from Data

Grounded theory is an approach where theories are developed based on systematically gathered and analyzed data, allowing concepts and frameworks to emerge organically.

• Purpose: Develop theories grounded in empirical evidence.
• Method: Use iterative data collection and analysis.
• Example: Social scientists build theories on workplace motivation through employee interviews and observations.

11. Surveys and Questionnaires: Collecting Direct Feedback

Surveys and questionnaires are structured tools used to collect specific information directly from a target population, providing valuable data for various purposes.

• Purpose: Gather targeted data and opinions from respondents.
• Method: Administer standardized questions to a sample population.
• Example: Market researchers use surveys to gather feedback on consumer preferences and trends.

12. Meta-Analysis: Synthesizing Evidence

Meta-analysis is a powerful statistical technique that combines the results of multiple studies on a similar topic to draw robust conclusions and insights.

• Purpose: Synthesize existing research findings for stronger conclusions.
• Method: Aggregate and analyze data from numerous studies.
• Example: Medical researchers perform meta-analysis to assess the overall effectiveness of treatment across multiple clinical trials.

Choosing the Right Research Method

Selecting the appropriate research method is crucial for achieving valid and reliable results. Consider the following factors when deciding on a research approach:

• Research Objectives: Clearly define your goals and questions to guide method selection.
• Data Type: Determine whether you need quantitative, qualitative, or mixed-methods data.
• Resources: Evaluate available time, budget, and technology.
• Ethical Considerations: Ensure compliance with ethical standards in data collection and analysis.

By understanding these diverse research methodologies and strategically employing best practices, researchers can effectively communicate their findings and contribute to the broader field of knowledge.

Learn more: What is Research Design?

Conducting research involves a systematic and organized process that follows specific steps to ensure the collection of reliable and meaningful data. The research process typically consists of the following steps:

Step 1. Identify the Research Topic

Choose a research topic that interests you and aligns with your expertise and resources. Develop clear and focused research questions that you want to answer through your study.

Step 2. Review Existing Research

Conduct a thorough literature review to identify what research has already been done on your chosen topic. This will help you understand the current state of knowledge, identify gaps in the literature, and refine your research questions.

Step 3. Design the Research Methodology

Determine the appropriate research methodology that suits your research questions. Decide whether your study will be qualitative , quantitative , or a mix of both (mixed methods). Also, choose the data collection methods, such as surveys, interviews, experiments, observations, etc.

Step 4. Select the Sample and Participants

If your study involves human participants, decide on the sample size and selection criteria. Obtain ethical approval, if required, and ensure that participants’ rights and privacy are protected throughout the research process.

Step 5. Information Collection

Collect information and data based on your chosen research methodology. Qualitative research has more intellectual information, while quantitative research results are more data-oriented. Ensure that your data collection process is standardized and consistent to maintain the validity of the results.

Step 6. Data Analysis

Analyze the data you have collected using appropriate statistical or qualitative research methods . The type of analysis will depend on the nature of your data and research questions.

Step 7. Interpretation of Results

Interpret the findings of your data analysis. Relate the results to your research questions and consider how they contribute to the existing knowledge in the field.

Step 8. Draw Conclusions

Based on your interpretation of the results, draw meaningful conclusions that answer your research questions. Discuss the implications of your findings and how they align with the existing literature.

Step 9. Discuss Limitations

Acknowledge and discuss any limitations of your study. Addressing limitations demonstrates the validity and reliability of your research.

Step 10. Make Recommendations

If applicable, provide recommendations based on your research findings. These recommendations can be for future research, policy changes, or practical applications.

Step 11. Write the Research Report

Prepare a comprehensive research report detailing all aspects of your study, including the introduction, methodology, results, discussion, conclusion, and references.

Step 12. Peer Review and Revision

If you intend to publish your research, submit your report to peer-reviewed journals. Revise your research report based on the feedback received from reviewers.

Make sure to share your research findings with the broader community through conferences, seminars, or other appropriate channels, this will help contribute to the collective knowledge in your field of study.

Remember that conducting research is a dynamic process, and you may need to revisit and refine various steps as you progress. Good research requires attention to detail, critical thinking, and adherence to ethical principles to ensure the quality and validity of the study.

Learn more: What is Primary Market Research?

Best practices for conducting research remain rooted in the principles of rigor, transparency, and ethical considerations. Here are the essential best practices to follow when conducting research in 2023:

1. Research Design and Methodology

• Carefully select and justify the research design and methodology that aligns with your research questions and objectives.
• Ensure that the chosen methods are appropriate for the data you intend to collect and the type of analysis you plan to perform.
• Clearly document the research design and methodology to enhance the reproducibility and transparency of your study.

2. Ethical Considerations

• Obtain approval from relevant research ethics committees or institutional review boards, especially when involving human participants or sensitive data.
• Prioritize the protection of participants’ rights, privacy, and confidentiality throughout the research process.
• Provide informed consent to participants, ensuring they understand the study’s purpose, risks, and benefits.

3. Data Collection

• Ensure the reliability and validity of data collection instruments, such as surveys or interview protocols.
• Conduct pilot studies or pretests to identify and address any potential issues with data collection procedures.

4. Data Management and Analysis

• Implement robust data management practices to maintain the integrity and security of research data.
• Transparently document data analysis procedures, including software and statistical methods used.
• Use appropriate statistical techniques to analyze the data and avoid data manipulation or cherry-picking results.

5. Transparency and Open Science

• Embrace open science practices, such as pre-registration of research protocols and sharing data and code openly whenever possible.
• Clearly report all aspects of your research, including methods, results, and limitations, to enhance the reproducibility of your study.

6. Bias and Confounders

• Be aware of potential biases in the research process and take steps to minimize them.
• Consider and address potential confounding variables that could affect the validity of your results.

7. Peer Review

• Seek peer review from experts in your field before publishing or presenting your research findings.
• Be receptive to feedback and address any concerns raised by reviewers to improve the quality of your study.

8. Replicability and Generalizability

• Strive to make your research findings replicable, allowing other researchers to validate your results independently.
• Clearly state the limitations of your study and the extent to which the findings can be generalized to other populations or contexts.

9. Acknowledging Funding and Conflicts of Interest

• Disclose any funding sources and potential conflicts of interest that may influence your research or its outcomes.

10. Dissemination and Communication

• Effectively communicate your research findings to both academic and non-academic audiences using clear and accessible language.
• Share your research through reputable and open-access platforms to maximize its impact and reach.

By adhering to these best practices, researchers can ensure the integrity and value of their work, contributing to the advancement of knowledge and promoting trust in the research community.

Learn more: What is Consumer Research?

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Chapter 1 Science and Scientific Research

What is research? Depending on who you ask, you will likely get very different answers to this seemingly innocuous question. Some people will say that they routinely research different online websites to find the best place to buy goods or services they want. Television news channels supposedly conduct research in the form of viewer polls on topics of public interest such as forthcoming elections or government-funded projects. Undergraduate students research the Internet to find the information they need to complete assigned projects or term papers. Graduate students working on research projects for a professor may see research as collecting or analyzing data related to their project. Businesses and consultants research different potential solutions to remedy organizational problems such as a supply chain bottleneck or to identify customer purchase patterns. However, none of the above can be considered “scientific research” unless: (1) it contributes to a body of science, and (2) it follows the scientific method. This chapter will examine what these terms mean.

What is science? To some, science refers to difficult high school or college-level courses such as physics, chemistry, and biology meant only for the brightest students. To others, science is a craft practiced by scientists in white coats using specialized equipment in their laboratories. Etymologically, the word “science” is derived from the Latin word scientia meaning knowledge. Science refers to a systematic and organized body of knowledge in any area of inquiry that is acquired using “the scientific method” (the scientific method is described further below). Science can be grouped into two broad categories: natural science and social science. Natural science is the science of naturally occurring objects or phenomena, such as light, objects, matter, earth, celestial bodies, or the human body. Natural sciences can be further classified into physical sciences, earth sciences, life sciences, and others. Physical sciences consist of disciplines such as physics (the science of physical objects), chemistry (the science of matter), and astronomy (the science of celestial objects). Earth sciences consist of disciplines such as geology (the science of the earth). Life sciences include disciplines such as biology (the science of human bodies) and botany (the science of plants). In contrast, social science is the science of people or collections of people, such as groups, firms, societies, or economies, and their individual or collective behaviors. Social sciences can be classified into disciplines such as psychology (the science of human behaviors), sociology (the science of social groups), and economics (the science of firms, markets, and economies).

The natural sciences are different from the social sciences in several respects. The natural sciences are very precise, accurate, deterministic, and independent of the person m aking the scientific observations. For instance, a scientific experiment in physics, such as measuring the speed of sound through a certain media or the refractive index of water, should always yield the exact same results, irrespective of the time or place of the experiment, or the person conducting the experiment. If two students conducting the same physics experiment obtain two different values of these physical properties, then it generally means that one or both of those students must be in error. However, the same cannot be said for the social sciences, which tend to be less accurate, deterministic, or unambiguous. For instance, if you measure a person’s happiness using a hypothetical instrument, you may find that the same person is more happy or less happy (or sad) on different days and sometimes, at different times on the same day. One’s happiness may vary depending on the news that person received that day or on the events that transpired earlier during that day. Furthermore, there is not a single instrument or metric that can accurately measure a person’s happiness. Hence, one instrument may calibrate a person as being “more happy” while a second instrument may find that the same person is “less happy” at the same instant in time. In other words, there is a high degree of measurement error in the social sciences and there is considerable uncertainty and little agreement on social science policy decisions. For instance, you will not find many disagreements among natural scientists on the speed of light or the speed of the earth around the sun, but you will find numerous disagreements among social scientists on how to solve a social problem such as reduce global terrorism or rescue an economy from a recession. Any student studying the social sciences must be cognizant of and comfortable with handling higher levels of ambiguity, uncertainty, and error that come with such sciences, which merely reflects the high variability of social objects.

Sciences can also be classified based on their purpose. Basic sciences , also called pure sciences, are those that explain the most basic objects and forces, relationships between them, and laws governing them. Examples include physics, mathematics, and biology. Applied sciences , also called practical sciences, are sciences that apply scientific knowledge from basic sciences in a physical environment. For instance, engineering is an applied science that applies the laws of physics and chemistry for practical applications such as building stronger bridges or fuel efficient combustion engines, while medicine is an applied science that applies the laws of biology for solving human ailments. Both basic and applied sciences are required for human development. However, applied sciences cannot stand on their own right, but instead relies on basic sciences for its progress. Of course, the industry and private enterprises tend to focus more on applied sciences given their practical value, while universities study both basic and applied sciences.

Scientific Knowledge

The purpose of science is to create scientific knowledge. Scientific knowledge refers to a generalized body of laws and theories to explain a phenomenon or behavior of interest that are acquired using the scientific method. Laws are observed patterns of phenomena or behaviors, while theories are systematic explanations of the underlying phenomenon or behavior. For instance, in physics, the Newtonian Laws of Motion describe what happens when an object is in a state of rest or motion (Newton’s First Law), what force is needed to move a stationary object or stop a moving object (Newton’s Second Law), and what happens when two objects collide (Newton’s Third Law). Collectively, the three laws constitute the basis of classical mechanics – a theory of moving objects. Likewise, the theory of optics explains the properties of light and how it behaves in different media, electromagnetic theory explains the properties of electricity and how to generate it, quantum mechanics explains the properties of subatomic \particles, and thermodynamics explains the properties of energy and mechanical work. An introductory college level text book in physics will likely contain separate chapters devoted to each of these theories. Similar theories are also available in social sciences. For instance, cognitive dissonance theory in psychology explains how people react when their observations of an event is different from what they expected of that event, general deterrence theory explains why some people engage in improper or criminal behaviors, such as illegally download music or commit software piracy, and the theory of planned behavior explains how people make conscious reasoned choices in their everyday lives.

The goal of scientific research is to discover laws and postulate theories that can explain natural or social phenomena, or in other words, build scientific knowledge. It is important to understand that this knowledge may be imperfect or even quite far from the truth. Sometimes, there may not be a single universal truth, but rather an equilibrium of “multiple truths.” We must understand that the theories, upon which scientific knowledge is based, are only explanations of a particular phenomenon, as suggested by a scientist. As such, there may be good or poor explanations, depending on the extent to which those explanations fit well with reality, and consequently, there may be good or poor theories. The progress of science is marked by our progression over time from poorer theories to better theories, through better observations using more accurate instruments and more informed logical reasoning.

We arrive at scientific laws or theories through a process of logic and evidence. Logic (theory) and evidence (observations) are the two, and only two, pillars upon which scientific knowledge is based. In science, theories and observations are interrelated and cannot exist without each other. Theories provide meaning and significance to what we observe, and observations help validate or refine existing theory or construct new theory. Any other means of knowledge acquisition, such as faith or authority cannot be considered science.

Scientific Research

Given that theories and observations are the two pillars of science, scientific research operates at two levels: a theoretical level and an empirical level. The theoretical level is concerned with developing abstract concepts about a natural or social phenomenon and relationships between those concepts (i.e., build “theories”), while the empirical level is concerned with testing the theoretical concepts and relationships to see how well they reflect our observations of reality, with the goal of ultimately building better theories. Over time, a theory becomes more and more refined (i.e., fits the observed reality better), and the science gains maturity. Scientific research involves continually moving back and forth between theory and observations. Both theory and observations are essential components of scientific research. For instance, relying solely on observations for making inferences and ignoring theory is not considered valid scientific research.

Depending on a researcher’s training and interest, scientific inquiry may take one of two possible forms: inductive or deductive. In inductive research , the goal of a researcher is to infer theoretical concepts and patterns from observed data. In deductive research , the goal of the researcher is to test concepts and patterns known from theory using new empirical data. Hence, inductive research is also called theory-building research, and deductive research is theory-testing research. Note here that the goal of theory-testing is not just to test a theory, but possibly to refine, improve, and extend it. Figure 1.1 depicts the complementary nature of inductive and deductive research. Note that inductive and deductive research are two halves of the research cycle that constantly iterates between theory and observations. You cannot do inductive or deductive research if you are not familiar with both the theory and data components of research. Naturally, a complete researcher is one who can traverse the entire research cycle and can handle both inductive and deductive research.

It is important to understand that theory-building (inductive research) and theory-testing (deductive research) are both critical for the advancement of science. Elegant theories are not valuable if they do not match with reality. Likewise, mountains of data are also useless until they can contribute to the construction to meaningful theories. Rather than viewing these two processes in a circular relationship, as shown in Figure 1.1, perhaps they can be better viewed as a helix, with each iteration between theory and data contributing to better explanations of the phenomenon of interest and better theories. Though both inductive and deductive research are important for the advancement of science, it appears that inductive (theory-building) research is more valuable when there are few prior theories or explanations, while deductive (theory-testing) research is more productive when there are many competing theories of the same phenomenon and researchers are interested in knowing which theory works best and under what circumstances.

Figure 1.1. The Cycle of Research

Theory building and theory testing are particularly difficult in the social sciences, given the imprecise nature of the theoretical concepts, inadequate tools to measure them, and the presence of many unaccounted factors that can also influence the phenomenon of interest. It is also very difficult to refute theories that do not work. For instance, Karl Marx’s theory of communism as an effective means of economic production withstood for decades, before it was finally discredited as being inferior to capitalism in promoting economic growth and social welfare. Erstwhile communist economies like the Soviet Union and China eventually moved toward more capitalistic economies characterized by profit-maximizing private enterprises. However, the recent collapse of the mortgage and financial industries in the United States demonstrates that capitalism also has its flaws and is not as effective in fostering economic growth and social welfare as previously presumed. Unlike theories in the natural sciences, social science theories are rarely perfect, which provides numerous opportunities for researchers to improve those theories or build their own alternative theories.

Conducting scientific research, therefore, requires two sets of skills – theoretical and methodological – needed to operate in the theoretical and empirical levels respectively. Methodological skills (“know-how”) are relatively standard, invariant across disciplines, and easily acquired through doctoral programs. However, theoretical skills (“know-what”) is considerably harder to master, requires years of observation and reflection, and are tacit skills that cannot be “taught” but rather learned though experience. All of the greatest scientists in the history of mankind, such as Galileo, Newton, Einstein, Neils Bohr, Adam Smith, Charles Darwin, and Herbert Simon, were master theoreticians, and they are remembered for the theories they postulated that transformed the course of science. Methodological skills are needed to be an ordinary researcher, but theoretical skills are needed to be an extraordinary researcher!

Scientific Method

In the preceding sections, we described science as knowledge acquired through a scientific method. So what exactly is the “scientific method”? Scientific method refers to a standardized set of techniques for building scientific knowledge, such as how to make valid observations, how to interpret results, and how to generalize those results. The scientific method allows researchers to independently and impartially test preexisting theories and prior findings, and subject them to open debate, modifications, or enhancements. The scientific method must satisfy four characteristics:

• Replicability: Others should be able to independently replicate or repeat a scientific study and obtain similar, if not identical, results.
• Precision: Theoretical concepts, which are often hard to measure, must be defined with such precision that others can use those definitions to measure those concepts and test that theory.
• Falsifiability: A theory must be stated in a way that it can be disproven. Theories that cannot be tested or falsified are not scientific theories and any such knowledge is not scientific knowledge. A theory that is specified in imprecise terms or whose concepts are not accurately measurable cannot be tested, and is therefore not scientific. Sigmund Freud’s ideas on psychoanalysis fall into this category and is therefore not considered a

“theory”, even though psychoanalysis may have practical utility in treating certain types of ailments.

• Parsimony: When there are multiple explanations of a phenomenon, scientists must always accept the simplest or logically most economical explanation. This concept is called parsimony or “Occam’s razor.” Parsimony prevents scientists from pursuing overly complex or outlandish theories with endless number of concepts and relationships that may explain a little bit of everything but nothing in particular.

Any branch of inquiry that does not allow the scientific method to test its basic laws or theories cannot be called “science.” For instance, theology (the study of religion) is not science because theological ideas (such as the presence of God) cannot be tested by independent observers using a replicable, precise, falsifiable, and parsimonious method. Similarly, arts, music, literature, humanities, and law are also not considered science, even though they are creative and worthwhile endeavors in their own right.

The scientific method, as applied to social sciences, includes a variety of research approaches, tools, and techniques, such as qualitative and quantitative data, statistical analysis, experiments, field surveys, case research, and so forth. Most of this book is devoted to learning about these different methods. However, recognize that the scientific method operates primarily at the empirical level of research, i.e., how to make observations and analyze and interpret these observations. Very little of this method is directly pertinent to the theoretical level, which is really the more challenging part of scientific research.

Types of Scientific Research

Depending on the purpose of research, scientific research projects can be grouped into three types: exploratory, descriptive, and explanatory. Exploratory research is often conducted in new areas of inquiry, where the goals of the research are: (1) to scope out the magnitude or extent of a particular phenomenon, problem, or behavior, (2) to generate some initial ideas (or “hunches”) about that phenomenon, or (3) to test the feasibility of undertaking a more extensive study regarding that phenomenon. For instance, if the citizens of a country are generally dissatisfied with governmental policies regarding during an economic recession, exploratory research may be directed at measuring the extent of citizens’ dissatisfaction, understanding how such dissatisfaction is manifested, such as the frequency of public protests, and the presumed causes of such dissatisfaction, such as ineffective government policies in dealing with inflation, interest rates, unemployment, or higher taxes. Such research may include examination of publicly reported figures, such as estimates of economic indicators, such as gross domestic product (GDP), unemployment, and consumer price index, as archived by third-party sources, obtained through interviews of experts, eminent economists, or key government officials, and/or derived from studying historical examples of dealing with similar problems. This research may not lead to a very accurate understanding of the target problem, but may be worthwhile in scoping out the nature and extent of the problem and serve as a useful precursor to more in-depth research.

Descriptive research is directed at making careful observations and detailed documentation of a phenomenon of interest. These observations must be based on the scientific method (i.e., must be replicable, precise, etc.), and therefore, are more reliable than casual observations by untrained people. Examples of descriptive research are tabulation of demographic statistics by the United States Census Bureau or employment statistics by the Bureau of Labor, who use the same or similar instruments for estimating employment by sector or population growth by ethnicity over multiple employment surveys or censuses. If any changes are made to the measuring instruments, estimates are provided with and without the changed instrumentation to allow the readers to make a fair before-and-after comparison regarding population or employment trends. Other descriptive research may include chronicling ethnographic reports of gang activities among adolescent youth in urban populations, the persistence or evolution of religious, cultural, or ethnic practices in select communities, and the role of technologies such as Twitter and instant messaging in the spread of democracy movements in Middle Eastern countries.

Explanatory research seeks explanations of observed phenomena, problems, or behaviors. While descriptive research examines the what, where, and when of a phenomenon, explanatory research seeks answers to why and how types of questions. It attempts to “connect the dots” in research, by identifying causal factors and outcomes of the target phenomenon. Examples include understanding the reasons behind adolescent crime or gang violence, with the goal of prescribing strategies to overcome such societal ailments. Most academic or doctoral research belongs to the explanation category, though some amount of exploratory and/or descriptive research may also be needed during initial phases of academic research. Seeking explanations for observed events requires strong theoretical and interpretation skills, along with intuition, insights, and personal experience. Those who can do it well are also the most prized scientists in their disciplines.

History of Scientific Thought

Before closing this chapter, it may be interesting to go back in history and see how science has evolved over time and identify the key scientific minds in this evolution. Although instances of scientific progress have been documented over many centuries, the terms “science,” “scientists,” and the “scientific method” were coined only in the 19 th century. Prior to this time, science was viewed as a part of philosophy, and coexisted with other branches of philosophy such as logic, metaphysics, ethics, and aesthetics, although the boundaries between some of these branches were blurred.

In the earliest days of human inquiry, knowledge was usually recognized in terms of theological precepts based on faith. This was challenged by Greek philosophers such as Plato, Aristotle, and Socrates during the 3 rd century BC, who suggested that the fundamental nature of being and the world can be understood more accurately through a process of systematic logical reasoning called rationalism . In particular, Aristotle’s classic work Metaphysics (literally meaning “beyond physical [existence]”) separated theology (the study of Gods) from ontology (the study of being and existence) and universal science (the study of first principles, upon which logic is based). Rationalism (not to be confused with “rationality”) views reason as the source of knowledge or justification, and suggests that the criterion of truth is not sensory but rather intellectual and deductive, often derived from a set of first principles or axioms (such as Aristotle’s “law of non-contradiction”).

The next major shift in scientific thought occurred during the 16 th century, when British philosopher Francis Bacon (1561-1626) suggested that knowledge can only be derived from observations in the real world. Based on this premise, Bacon emphasized knowledge acquisition as an empirical activity (rather than as a reasoning activity), and developed empiricism as an influential branch of philosophy. Bacon’s works led to the popularization of inductive methods of scientific inquiry, the development of the “scientific method” (originally called the “Baconian method”), consisting of systematic observation, measurement, and experimentation, and may have even sowed the seeds of atheism or the rejection of theological precepts as “unobservable.”

Empiricism continued to clash with rationalism throughout the Middle Ages, as philosophers sought the most effective way of gaining valid knowledge. French philosopher Rene Descartes sided with the rationalists, while British philosophers John Locke and David Hume sided with the empiricists. Other scientists, such as Galileo Galilei and Sir Issac Newton, attempted to fuse the two ideas into natural philosophy (the philosophy of nature), to focus specifically on understanding nature and the physical universe, which is considered to be the precursor of the natural sciences. Galileo (1564-1642) was perhaps the first to state that the laws of nature are mathematical, and contributed to the field of astronomy through an innovative combination of experimentation and mathematics.

In the 18 th century, German philosopher Immanuel Kant sought to resolve the dispute between empiricism and rationalism in his book Critique of Pure Reason , by arguing that experience is purely subjective and processing them using pure reason without first delving into the subjective nature of experiences will lead to theoretical illusions. Kant’s ideas led to the development of German idealism , which inspired later development of interpretive techniques such as phenomenology, hermeneutics, and critical social theory.

At about the same time, French philosopher Auguste Comte (1798–1857), founder of the discipline of sociology, attempted to blend rationalism and empiricism in a new doctrine called positivism . He suggested that theory and observations have circular dependence on each other. While theories may be created via reasoning, they are only authentic if they can be verified through observations. The emphasis on verification started the separation of modern science from philosophy and metaphysics and further development of the “scientific method” as the primary means of validating scientific claims. Comte’s ideas were expanded by Emile Durkheim in his development of sociological positivism (positivism as a foundation for social research) and Ludwig Wittgenstein in logical positivism.

In the early 20 th century, strong accounts of positivism were rejected by interpretive sociologists (antipositivists) belonging to the German idealism school of thought. Positivism was typically equated with quantitative research methods such as experiments and surveys and without any explicit philosophical commitments, while antipositivism employed qualitative methods such as unstructured interviews and participant observation. Even practitioners of positivism, such as American sociologist Paul Lazarsfield who pioneered large-scale survey research and statistical techniques for analyzing survey data, acknowledged potential problems of observer bias and structural limitations in positivist inquiry. In response, antipositivists emphasized that social actions must be studied though interpretive means based upon an understanding the meaning and purpose that individuals attach to their personal actions, which inspired Georg Simmel’s work on symbolic interactionism, Max Weber’s work on ideal types, and Edmund Husserl’s work on phenomenology.

In the mid-to-late 20 th century, both positivist and antipositivist schools of thought were subjected to criticisms and modifications. British philosopher Sir Karl Popper suggested that human knowledge is based not on unchallengeable, rock solid foundations, but rather on a set of tentative conjectures that can never be proven conclusively, but only disproven. Empirical evidence is the basis for disproving these conjectures or “theories.” This metatheoretical stance, called postpositivism (or postempiricism), amends positivism by suggesting that it is impossible to verify the truth although it is possible to reject false beliefs, though it retains the positivist notion of an objective truth and its emphasis on the scientific method.

Likewise, antipositivists have also been criticized for trying only to understand society but not critiquing and changing society for the better. The roots of this thought lie in Das Capital , written by German philosophers Karl Marx and Friedrich Engels, which critiqued capitalistic societies as being social inequitable and inefficient, and recommended resolving this inequity through class conflict and proletarian revolutions. Marxism inspired social revolutions in countries such as Germany, Italy, Russia, and China, but generally failed to accomplish the social equality that it aspired. Critical research (also called critical theory) propounded by Max Horkheimer and Jurgen Habermas in the 20 th century, retains similar ideas of critiquing and resolving social inequality, and adds that people can and should consciously act to change their social and economic circumstances, although their ability to do so is constrained by various forms of social, cultural and political domination. Critical research attempts to uncover and critique the restrictive and alienating conditions of the status quo by analyzing the oppositions, conflicts and contradictions in contemporary society, and seeks to eliminate the causes of alienation and domination (i.e., emancipate the oppressed class). More on these different research philosophies and approaches will be covered in future chapters of this book.

Candela Citations

• Social Science Research: Principles, Methods, and Practices. Authored by : Anol Bhattacherjee. Provided by : University of South Florida. Located at : http://scholarcommons.usf.edu/oa_textbooks/3/ . License : CC BY-NC-SA: Attribution-NonCommercial-ShareAlike

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What is Research?

Research is an often-misused term, its usage in everyday language very different from the strict scientific meaning.

This article is a part of the guide:

• Definition of Research
• Research Basics
• Steps of the Scientific Method
• Purpose of Research
• What is the Scientific Method?

Browse Full Outline

• 1 Research Basics
• 2.1 What is Research?
• 2.2 What is the Scientific Method?
• 2.3 Empirical Research
• 3.1 Definition of Research
• 3.2 Definition of the Scientific Method
• 3.3 Definition of Science
• 4 Steps of the Scientific Method
• 5 Scientific Elements
• 6 Aims of Research
• 7 Purpose of Research
• 8 Science Misconceptions

In the field of science, it is important to move away from the looser meaning and use it only in its proper context. Scientific research adheres to a set of strict protocols and long established structures.

Definition of the Scientific Method

Often, we will talk about conducting internet research or say that we are researching in the library. In everyday language, it is perfectly correct grammatically, but in science , it gives a misleading impression. The correct and most common term used in science is that we are conducting a literature review .

The Guidelines

What is research ? For a successful career in science, you must understand the methodology behind any research and be aware of the correct protocols.

Science has developed these guidelines over many years as the benchmark for measuring the validity of the results obtained.

Failure to follow the guidelines will prevent your findings from being accepted and taken seriously. These protocols can vary slightly between scientific disciplines, but all follow the same basic structure.

Aims of Research

The general aims of research are:

Observe and Describe

Determination of the Causes

Purpose of Research - Why do we conduct research? Why is it necessary?

Steps of the Scientific Process

The steps of the scientific process has a structure similar to an hourglass - The structure starts with general questions, narrowing down to focus on one specific aspect , then designing research where we can observe and analyze this aspect. At last, the hourglass widens and the researcher concludes and generalizes the findings to the real world.

• Summary of the Elements in Scientific Research

1) Setting a Goal

Research in all disciplines and subjects, not just science, must begin with a clearly defined goal . This usually, but not always, takes the form of a hypothesis .

For example, an anthropological study may not have a specific hypothesis or principle, but does have a specific goal, in studying the culture of a certain people and trying to understand and interpret their behavior.

The whole study is designed around this clearly defined goal, and it should address a unique issue, building upon previous research and scientifically accepted fundamentals. Whilst nothing in science can be regarded as truth, basic assumptions are made at all stages of the research, building upon widely accepted knowledge.

2) Interpretation of the Results

Research does require some interpretation and extrapolation of results.

In scientific research, there is always some kind of connection between data (information gathered) and why the scientist think that the data looks as it does. Often the researcher looks at the data gathered, and then comes to a conclusion of why the data looks like it does.

A history paper, for example, which just reorganizes facts and makes no commentary on the results, is not research but a review .

If you think of it this way, somebody writing a school textbook is not performing research and is offering no new insights. They are merely documenting pre-existing data into a new format.

If the same writer interjects their personal opinion and tries to prove or disprove a hypothesis , then they are moving into the area of genuine research. Science tends to use experimentation to study and interpret a specific hypothesis or question, allowing a gradual accumulation of knowledge that slowly becomes a basic assumption.

3) Replication and Gradual Accumulation

For any study, there must be a clear procedure so that the experiment can be replicated and the results verified.

Again, there is a bit of a grey area for observation-based research , as is found in anthropology, behavioral biology and social science, but they still fit most of the other criteria.

Planning and designing the experimental method , is an important part of the project and should revolve around answering specific predictions and questions . This will allow an exact duplication and verification by independent researchers, ensuring that the results are accepted as real.

Most scientific research looks at an area and breaks it down into easily tested pieces.

The gradual experimentation upon these individual pieces will allow the larger questions to be approached and answered, breaking down a large and seemingly insurmountable problem, into manageable chunks.

True research never gives a definitive answer but encourages more research in another direction. Even if a hypothesis is disproved, that will give an answer and generate new ideas, as it is refined and developed.

Research is cyclical, with the results generated leading to new areas or a refinement of the original process.

4) Conclusion

The term, research , is much stricter in science than in everyday life.

It revolves around using the scientific method to generate hypotheses and provide analyzable results. All scientific research has a goal and ultimate aim , repeated and refined experimentation gradually reaching an answer.

These results are a way of gradually uncovering truths and finding out about the processes that drive the universe around us. Only by having a rigid structure to experimentation, can results be verified as acceptable contributions to science.

Some other areas, such as history and economics, also perform true research, but tend to have their own structures in place for generating solid results. They also contribute to human knowledge but with different processes and systems.

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Martyn Shuttleworth (Feb 2, 2008). What is Research?. Retrieved Nov 22, 2024 from Explorable.com: https://explorable.com/what-is-research

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Science, health, and public trust.

September 8, 2021

Explaining How Research Works

We’ve heard “follow the science” a lot during the pandemic. But it seems science has taken us on a long and winding road filled with twists and turns, even changing directions at times. That’s led some people to feel they can’t trust science. But when what we know changes, it often means science is working.

Explaining the scientific process may be one way that science communicators can help maintain public trust in science. Placing research in the bigger context of its field and where it fits into the scientific process can help people better understand and interpret new findings as they emerge. A single study usually uncovers only a piece of a larger puzzle.

Questions about how the world works are often investigated on many different levels. For example, scientists can look at the different atoms in a molecule, cells in a tissue, or how different tissues or systems affect each other. Researchers often must choose one or a finite number of ways to investigate a question. It can take many different studies using different approaches to start piecing the whole picture together.

Sometimes it might seem like research results contradict each other. But often, studies are just looking at different aspects of the same problem. Researchers can also investigate a question using different techniques or timeframes. That may lead them to arrive at different conclusions from the same data.

Using the data available at the time of their study, scientists develop different explanations, or models. New information may mean that a novel model needs to be developed to account for it. The models that prevail are those that can withstand the test of time and incorporate new information. Science is a constantly evolving and self-correcting process.

Scientists gain more confidence about a model through the scientific process. They replicate each other’s work. They present at conferences. And papers undergo peer review, in which experts in the field review the work before it can be published in scientific journals. This helps ensure that the study is up to current scientific standards and maintains a level of integrity. Peer reviewers may find problems with the experiments or think different experiments are needed to justify the conclusions. They might even offer new ways to interpret the data.

It’s important for science communicators to consider which stage a study is at in the scientific process when deciding whether to cover it. Some studies are posted on preprint servers for other scientists to start weighing in on and haven’t yet been fully vetted. Results that haven't yet been subjected to scientific scrutiny should be reported on with care and context to avoid confusion or frustration from readers.

We’ve developed a one-page guide, "How Research Works: Understanding the Process of Science" to help communicators put the process of science into perspective. We hope it can serve as a useful resource to help explain why science changes—and why it’s important to expect that change. Please take a look and share your thoughts with us by sending an email to  [email protected].

Below are some additional resources:

• Discoveries in Basic Science: A Perfectly Imperfect Process
• When Clinical Research Is in the News
• What is Basic Science and Why is it Important?
• ​ What is a Research Organism?
• What Are Clinical Trials and Studies?
• Basic Research – Digital Media Kit
• Decoding Science: How Does Science Know What It Knows? (NAS)
• Can Science Help People Make Decisions ? (NAS)

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