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Do you have a partner who can provide you insights on demand?

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Will it help to know the demand landscape for your category and the profitable consumer segments?

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Are you still doing focus groups and interviews?

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Are you struggling with suppliers who give you a lot of data but not insights?

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Are you looking for the triggers that can make consumers choose your brand?

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Would you like to get real time information on your consumers and their thinking?

Sixthfactor - leading market research company.

We are passionate about providing clarity on real business issues through market research. Our insight gives your company a competitive advantage, resulting in more revenue and profitability. We are a new age market research company in Dubai, UAE, built by like-minded senior marketing research professionals.

First in Neuromarketing

As a leading consumer insights agency one of the pioneering initiatives that we undertook was setting up the first Neuro lab of the region in the year 2012.

Decades of experience

Hence our recommendations to marketers are precise. Ensuring better ROI.

Smart research solutions

We leverage existing information and insights available and optimize the proposed solutions.

Fast and efficient

We believe you should not have to wait for months or even weeks to get the insights.

Senior involvement

We ensure the senior leader is involved in all aspects of the project from start to finish.

Custom-made to fit

Bespoke solutions and not one-size-fits all. We are flexible and adapt to client needs.

Talk to us!

Sensonomics®.

Our Neuromarketing Unit - We've set the first Neuro-Lab in this region. Using new and emerging patented technologies measuring brain activity; Read More

SixthMobile

A mobile app is an easy way to gather responses. We have introduced mobile panels of pre-recruited respondents, who fit a certain demographic cri

SixthRetail®

Presenting the Market Activation Monitor (MAM). Tracking and analyzing retail-promotional activities to enable brands in planning the promotion Read More

SixthDigital®

Online Sentiment Analysis - Analyzing consumer sentiments, feedback and mentions available online with regards to your brand is truly authentic Read More

Behavioral Economics Expertise

SixthFactor being one of the top market research companies in Dubai, UAE has mastered the field of Behavioral economics, a rare but highly profitable component of Market Research. We have to measure the extent of what people actually decide to do and what factors drive them to invoke that behavior, which brings us to the gist of behavioral economics.

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Hyperbolic Discounting

Can offering smaller payoffs sooner rather than larger payoffs later get consumers to be more favourably inclined to my proposition? Learn more with Behavioural Economics

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The Paradox of choice

Can reducing the number of options available to consumers, actually increase sales? Learn more with Behavioural Economics

3

Default bias

Can I get consumers to choose what I want them to choose simply by eliminating the need for them to make a choice? Learn more with Behavioural Economics

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Endowment effect

Can creating a sense of ownership towards a product not yet owned actually get consumers to pay more for it? Learn more with Behavioural Economics

Decoy Effect

Can Consumers’ preference for one option over another be changed simply by introducing a third, similar but less desirable option? Learn more with Behavioural Economics

Loss Aversion

Can presenting my proposition as a means to minimise loss rather than maximise gain make consumers respond more favourably to it? Learn more with Behavioural Economics

Attribute Priming

Can just talking to consumers about a certain attribute of the product, make them desire that attribute more?

The Power of Free

Can reducing the price of two commodities by the exact same amount, completely reverse consumer preference of one over the other?

Can mere exposure to an initial piece of information or trait serve as a benchmark to influence subsequent consumer behaviour? Learn more with Behavioural Economics

Social Proofing/ Herding

Can showing consumers that a particular choice of action is the most popular one propel them to also do the same? Learn more with Behavioural Economics

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Scarcity Bias

Can just creating a Perception of Scarcity around my product get consumers to buy more of it ? Learn more with Behavioural Economics

Can simply changing the manner in which choices are presented alter consumer choice ? Learn more with Behavioural Economics

Our Elite Clients

Our consumer insights agency is proud to have been involved in the decision-making process of elite international brands. Our client base spans across the middle east, each being leading organisations from very different industries. These are just a few.

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Stay in touch with us

Have a question call us now, + 971 4438 5258, drop us an email, [email protected], we can continue to help you stay connected with your consumers. here’s how we have always been well-equipped to stay wired with consumers ..

Greenland Research

Top Market Research company in Dubai - Greenland Market Research Company & Consultancy

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As in life, change is the only constant in business too. Global market trends shift patterns by the hour and every forward-looking business, including yours, must keep a keen eye for them. Lack of these insights can leave your business scrambling to stay afloat, let alone thrive, in a cutthroat environment. Knowledge of what’s happening now in different global sectors and what’s coming next will enable you to develop and implement strategies that work.

At Greenland Market Research, we deliver the same market intelligence that you can bank on. Base your critical business decisions with complete confidence on our customized Qualitative, Quantitative, Healthcare, and Mystery Shopping research offerings. If you are looking for some of the top market research companies in Dubai, Look no further as you’ve come to the right place. We’re a leading market research company in Dubai and you can feel free to reach out to us at your convenience. Get in touch with us today and discuss your research needs.

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Projects Completed

Satisfied clients, offices globally, years in operation, professional affiliations.

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CAPABILITIES AND COMPETENCIES

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QUANTITATIVE RESEARCH

Greenland’s quantitative research is aimed at helping you achieve your business.

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QUALITATIVE RESEARCH

Construing the micro-level data where no two opinions are the same is a tough undertaking.

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HEALTHCARE RESEARCH

Greenland Market Research is the market leader in healthcare research. In our decade-long experience,

MYSTERY SHOPPING

Greenland Market Research and Consultancy Dubai takes pride in Mystery Shopping research

FEASIBILITY STUDY

Feasibility studies are used to learn the achievability or the success rate of a proposed plan.

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ONLINE SURVEY

Our online panel administrations are beaten course and cater to Data Collection Companies.

100% Client Satisfaction

Top notch research quality, professional research team, in-depth uae market knowledge, transparency with our valued clients, why choose greenland.

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Brief Healthcare market research of 6 TDIs with brokers, consultants and industry experts in the USA.

Endocrinologists

Endocrinologists, Diabetologists, Pulmonologists and Neurologists recruited for Web TDIs in KSA.

web-TDIS

Recruitment of Dermatologists and Rheumatologists in 5 countries of Web TDIs

face-to-face interviews

Recruitment of Urologists and Medical Oncologists in Iraq for face-to-face interviews

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In depth face-to-face interviews held in UAE for a Healthcare Market Research.

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Healthcare market research conducted in USA and Germany, using Web TDIs.

Client testimonials.

WHAT SOME OF OUR SATISFIED CLIENTS ARE SAYING

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Hossam EldinBader

Chief Accountant, Gulf Concrete and Blocks

We required a location feasibility study to expand our business into a new emirate in UAE, and we approached Greenland Market Research for this. The project was very professionally handled and the team is very hardworking and punctual. Since a major part of your success depends on an accurate feasibility study, it is imperative that this part is done by someone reliable. We were very satisfied with the results and would strongly recommend Greenland for feasibility studies.

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Murtaza Saifuddin

CEO, Casablanca

We required market research to gain insights into the pricing strategies that were being implemented by the businesses in our industry. Greenland was suggested to us by a reliable source and no doubt, they did the job perfectly. Mr. Muffadal and his entire team cooperated very well, and unlike a lot of other firms, they submitted the results to us right on time and were willing to negotiate the prices to fit our budget. They take measures to ensure client satisfaction, which makes the biggest difference to us. I would, with second thoughts, suggest Greenland to anyone needing market research.

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Dinesh Charan

Director, Kadence

I would like to take this opportunity to commend the Greenland team on successfully completing fieldwork for an Automotive project. Though the target group was relatively tough and the fieldwork schedule was tight, it is all because of the hard work and dedication of the team that we could complete the project on time. We sincerely appreciate everyone’s role in the success and wish that you will provide the same support for future projects.

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Amjad Alshawabkeh

Director, Hashibhasha

It was a great pleasure working with you and your team,  we appreciate all the efforts and inputs to have a successful detailed research report for our Hashi Basha business, which was approved by the Guinness team and met all the expectations.

Once again big thanks and looking forward to working together on future projects.

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Hussain Mansoor

CEO, Hype Communications

You require the most support at the beginning of your business. In the unpredictable business world, it helps to have a certain degree of assurance that your product would make it to the ranks of the market. That is precisely what Greenland Market Research offered us. Answers to all our questions about how well would our product fare, and it is because of their findings, that we have been able to make better decisions about our business. The team was cooperative throughout the entire project and didn’t hesitate to throw in a few advice here and there on what would be better. If you are looking for a research partner, I would strongly recommend Greenland.

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Utkarsh Verma

Marketing Head, Cars24

I found Greenland Research extremely diligent, professional in the way they do everything related to research. In my first conversation with the team, I was more than sure that I want to work with this team. They were just a phone call away. Please don’t shy away from giving them a chance to get the best consumer insight for your business. Happy researching!

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Cahyani Dewi

Project Manager, Garena

For those who are considering conducting qualitative research in the MENA region, we strongly recommend Greenland to be your market research partner. We were aware that the recruitment was really challenging but Mufaddal and the team managed to recruit suitable participants on schedule. Even though there were some technical obstacles during the project, the team came up with quick solutions. The moderators were experienced to conduct qualitative studies so they quickly understood the plan and executed it well. Thank you for all your support during our project.

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Danmola sheu Adebosipo

Director, Wemadek Clothing’s

Greenland’s approach to customer problems is custom to the customer’s needs. The communication and action to help my reach the company reach its goal were seamless. Working with them gave us a rethink and helped in remapping our strategy. You should definitely work with them as a young startup. An amazing experience!

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Syed Asim Javed

To Whom It May Concern I take pride in reporting that it was great working with Greenland Marketing & Research for the past 5 years. The company’s director Mr Mufaddal is a Gem of a guy putting all his energies into the work and delivering on time. We look forward to working with them in the future as well. Sincerely

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Bimal Madhavan

Director, Online Tuition

“We commissioned a markey survey with Greenland Research with respect to education.The survey had to cover 2 areas in relation to education and a wide demographic.The market survey was conducted professionally and in a timely manner and the findings were very well presented and with the right insights.Overall we are highly appreciative of the work done by Greenland Research”.

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Muffadal Emran Ali

Dhrupen Thakar

Dhrupen Thakar

Youvraj Naicker

Youvraj Naicker

Emran Nisar Ali

Emran Nisar Ali

Gunjan Bhatia

Gunjan Bhatia

Munira Yusuf

Munira Yusuf

Roxanna Roxas Ramos

Roxanna Roxas Ramos

Divya

Fahad Shaikh

Arslan Hussain

Arslan Hussain

Rabab Shafaqat

Rabab Shafaqat

Tasneem Mustafa

Tasneem Mustafa

Ahmed YH

Khadija Murtaza

Zainab Ashiq

Zainab Ashiq

Lara

Bessy Thomas

Arwa Nooruddin

Arwa Nooruddin

Farida Shabbir

Farida Shabbir

Frequently asked questions, what is market research.

In simple terms Market research enables a company to discover the target oriented market and get opinions, reviews and other feedback from consumers about their interest in the product or service

Why market research is important?

Market research helps reduce risk by identifying problematic areas and helps you take profitable risk by allowing you to determine product features, pricing and promotions from the outset. It also helps you focus resources where they will be most effective. In short market research gives you accurate information on Product, Placement, Pricing and Promotion.

How long will it take to complete my market research?

The time taken to complete market research depends on methodology, number of groups and dept of information that has to be studied. A focus group of 10-15 participants can be done in 2 days, whereas face to face interviews of 500 respondents might take 2 – 3 weeks to complete, In-depth interview with 15 participants may take up to 1-2 weeks and telephonic CATI interviews of 500 sample would take 1 – 2 weeks to complete.

What is the difference between Quantitative and Qualitative market research?

Quantitative data collections refers various surveys which includes Online surveys and Polls, Paper surveys, Mobile surveys, Kiosk surveys, Telephone interviews and Face-to-face interviews to collect large amount of data. These surveys enable us to analyze huge data and make decisions on gathered insights.

Qualitative market research includes In-depth Interview, Focus Group Discussion, Ethnographies, Online Focus Group, Audio-Video recording and viewing facilities for the client. These type of market research gives in-depth understanding about people’s beliefs and point of views and what are the deciding factors that influence their behavior

Should I do my own market research or get expert help in?

A good number of companies also believe that they can conduct market research using their own employees. It is no doubt possible to learn a thing or two by questioning your friends and internal contacts, or having your existing employees conducting surveys about the product in concern, but there is a limit to the accuracy of this process. Customers are more likely to express an honest opinion about a particular product to a third and impartial party, than they are to express it directly to the company. Highly-skilled market researchers strive to make their study outcomes as unbiased as possible, this way, you get the correct data and can hence, make a proper plan for the future and tackle the issues in the current workings of the company.

Get in Touch

Do you feel ‘in limbo’ when you do not get a quick response?

Are you worried about high cost of market research services do you fear getting ripped off in markets you don’t frequent, do you worry about getting ‘quality services’, does your market research partner advise you on appropriate methodology for the market, are you only overloaded with data and no ray of insight, will i find a reliable team that can cover challenging yet potential markets, integrity market research (imr).

Integrity Market Research is an agency providing a complete range of qualitative and quantitative research services. Our quality of services have helped us become one of the leading market research agency across Middle East and North Africa. We conduct market research to meet our client's needs in terms of objectives, time and budget constraints. Our company excels in the services it provides and works with a highly professional and skilled team of experts who focus to complete the required project in record time.

Research Types

 awareness, usage and attitudes research,  advertising research,  segmentation studies,  brand positioning,  branding research,  industry research (feasibility studies),  customer satisfaction / loyalty research,  customer communication testing,  usability testing (ux),  shopper insights (customer experience),  concept testing,  product testing / optimization,  pricing research, methodology types,  focus group discussions,  in-depth interviews,  ethnography, vox-pop videos,  accompanied shopping,  retail observations,  online interviews, video conferences / interviews,  mystery shopping & surveys,  central location tests,  home use tests,  f2f – papi, capi and cawi interviews, telephonic interviews – cati and cow, integrity | commitment | passion, our research approach.

We offer comprehensive range of quantitative and qualitative approaches, from data-only services to full-service consultancy for successful results and outcomes.

Why to choose Us?

By forging and enhancing long-term partnerships based on creativity, integrity and sector expertise, we always go beyond the limits to find required data.

How it works?

Our team of experts addresses your business requirements and discovers new insights to improve the decision-making through customer research and business intelligence.

Market Research Services Include

Web based survey.

In-depth survey of existing and new customers for services or products

Employee Feedback

Get comprehensive feedback survey based on employees and customers review

Secondary Survey

Utilizing desk research or published reports, get detailed market research.

Qualitative Survey

Get brand positioning and customer reviews to generate innovative ideas.

Quantitative Survey

Get mathematical figure to utilize the data and create profit generating strategies.

Data Processing

Our company prepares questionnaires before the data can be analyzed and the preparation techniques include editing, coding and optional statistical adjustments

Process of International Market Research

Our experts will meet you to understand the requirements and needs of your business.

Suggestion & Quotation

After assessing your procedures, we offer innovative and result oriented solution for the success of your product and service at an affordable price.

We submit completed evaluation and report on time.

CLIENT TESTIMONIALS

I have done almost half a dozen assignments with IMR and have found them to be very efficient, flexible and professional

Have taken their services in Egypt, Saudi Arabia, UAE and Nigeria and on every assignment they have delivered high quality while being quite cost competitive. Their team is overall quite strong and passionate and hence has been a pleasure working with them

Quick Enquiry

Have a question contact us, tel : +9714 2599606 email : [email protected] dubai, uae, quick links, home about us services careers events market consumer research data collection contact us.

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Asking for Help is Not a Weakness It's a Strength

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SMRC, led by industry experts, excels in precise insights and solutions across GCC. Our credibility rests on rigorous methodologies, client focus, and delivering reliable market intelligence.

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Specialized Research Solutions by Market Veterans

Systematic Market Research Consultancy was founded in 2017 by seasoned professionals from MEMRB & GFK, two distinguished market research entities. Our consultancy specializes in offering extensive qualitative and quantitative research services tailored to meet the specific needs of businesses operating in the GCC & North Africa regions.

As a full-service market research company, we pride ourselves on delivering comprehensive studies that empower businesses to make well-informed decisions. Our expertise extends to conducting specialized retail audits within the MENA region, allowing us to delve deep into local markets, demographics, and economic landscapes.

Drawing upon our in-depth understanding and knowledge of the MENA market dynamics, our consultancy provides invaluable insights that translate into practical and effective solutions for leading companies. This depth of insight and tailored expertise positions us as trusted partners, enabling businesses to navigate the complexities of the region with confidence.

30+ Years of Expertise in Diverse Industries

Our team have 70+ years of combined market research experience in the Middle East working with Automotive, Petroleum, FMCG, TCG, Electronics, Optics, Fashion, Retail, Luxury brands, and more! Our strength lies in diversity, methodologies, and market insights that promote innovation and growth. Simply put, we are expert strategists & facilitators! Will Harvey said, What is Research – but a blind date with knowledge.

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Get your audit done

Accurate and in-depth insights, affordable and ​ reliable audits.

Accurate and in-depth insights and market data are crucial to a successful business strategy. We at Systematic Market Research Consultancy are dedicated to providing top-notch research insights to our clients across the globe.

About Mystery Shopping in Dubai

A customer's perception is your reality. ​ - kate zabriskie.

Mystery Shopping is essential for all existing businesses in order to evolve in a competitive market.

Systematic Market Research Consultancy will collect real-time market data to analyze the gaps in your business’s touchpoints. Systematic Market Research Consultancy will crucially ease the overburden faced in getting the relevant data needed to further improve your business plans and walk with you on a journey of success. Allow us to guarantee that your business remains profitable whilst rising customer acquisition, and customer retention, and boost your customers’ loyalty.

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Get your detailed Report

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Understanding your ​ merchandisers

Understanding your merchandisers is crucial for ensuring that they effectively represent your brand and drive sales. At Systematic Market Research Consultancy, we delve deep into the qualities that matter, assessing their appearance, product knowledge, conduct, and interpersonal skills. Our meticulous analysis helps you gain a comprehensive understanding of your merchandisers, empowering you to make informed decisions about their performance and tailor your strategies to maximize their potential impact on your business. With our focus on understanding your merchandisers, we pave the way for enhanced brand representation and increased revenue.

Innovative Market Insights for Impactful Change

Through unique solutions, Systematic Market Research Consultancy helps companies and brands gain insights into their customers and the marketplace by assisting them to translate various behaviors into ideas that change the world. Crafting solutions across industries has helped our team create broad, proven, and robust quantitative and qualitative research methodologies.

Why our clients keep coming back

Systematic Market Research Consultancy design, execute and analyze the results to deliver meaningful business implications with high-quality, robust, and informative insights for our clients in GCC.

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Our experts help businesses across the globe execute both quantitative and qualitative research projects

Our priorities have always remained the same: to help companies maximize their ROI, improve customer experience, and gain a lasting competitive edge in their industries.

+971 52 472 6013 +971 4 228 3205

[email protected].

SMRC. All Rights Reserved. Powered by Avid Dream Solutions

502, Al Saud Building, Al Qusais Industrial Area 4, Amman street, Dubai, UAE.

PO BOX 1510, PC 133, building no. 4304, flat 12 complex 143, Ruwi Muscat, Oman

Feasibility Study Company Dubai

​Intelligently Designed Market Research   ​​

10+ years of UAE experience.

Objective, accurate, and grounded results. 

200+ custom market research, feasibility studies,  and industry reports delivered.

In-depth knowledge of startups, retail, industrial and commercial sectors in the UAE.

We have  worked  with

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+ 200  companies of different sizes across uae

15 day delivery.

We Promise You a 15 Day Guaranteed Report Delivery

QUALITY EXECUTION

Your business competitive strategy and growth planning will be handled by our Award Winning Team

Competitive Business Intelligence 

In Two Easy Payments

ACCUARATE and OBJECTIVE

Get an Impartial and Grounded Understanding of the Target Market. Impress Your Investors and Stakeholders

UAE EXPERTISE

Written and Prepared by a Team with 10+ Years of Experience in the UAE

DELIVERABLES

We Deliver a Detailed 20-60 Page Report, of Detailed Data Analysis and Data Visualizations

Dubai

227 Market Research Projects in UAE

  Our company  has successfully conducted in-depth market research projects and competitive scans in UAE for over +2 0 0 clients, focusing on formative research and consumer behavior, utilizing both qualitative and quantitative methods.  A nd able to attain data in various lang uages and from different cultural backgrounds. 

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Market Research Content

Porter's five forces.

Grounded and Fine-tuned Competitiveness Analysis

Market Research 

Understanding Market Dynamics & Growth Patterns 

Market Analysis

Measuring Preference Indicators & Total Offering Portfolio 

Competitive Analysis

Current Competitive Advantages & Opportunities for Market Disruption 

Primary Market Research

Collecting Field Data Using POS visits, Focus Groups and In-Depth Interviews

SWOT & STP Analysis

Understanding the Market Scene in a Holistic Framework

Behavioral & Formative Research

In-Depth Dive Into the Qualitative Insights , Understanding  the "Why" & "How" .

Marketing  Evolution

Conducting Post-Campaign and Pre-Campaign Research to Measure Marketing Effectiveness 

Market Research Company

Expertly Written

Market Research Company UAE

How  YOUR  report IS MADE

Initial meeting.

We meet to identify your business needs and  requirements

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We collect all relevant  data to the analysis

Analysis and Writing

Analysis of  the data & formulating the market research report 

Delivery and Results Meeting

Delivery of the report and meeting to discuss the  results

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  • Why conducting a feasibility study / business plan is important? A proper feasibility study can answer very important questions like: How much money should I (the investor or the founder) have access to in order to launch this business idea? What are the competitive risks that my target market has, and do my product/service have a chance to compete? What are the expected monthly and yearly costs to run my company or business? Where should I advertise and what should I use as my main appeal to attract new customers? What are the expected monthly and yearly profits of my business, are these profits suitable for the money I will invest? And finally the most important question, is this business worth my time and money? is it feasible and profitable?
  • How are market insights data collected? It depends on the type of studied business, the needed consumer behavior insight and the target market dynamics. Each research project have its own methodology and challenges. We collect data using one or multiple of the following techniques: Computer assisted telephone interviews (CATI). Focus groups, at our office in Dubai or online (FGDs). Digital observational analysis. Field visits. Mass surveying (Digital or in person). In-depth interviews. Expert panels.
  • Can I raise funds using the feasibility study you provide? All of our reports are certified and bankable, and can be used in fund raising from banks, venture capital firms, angel investors, private equity funds, government funds and all other types of investors.
  • What languages do you offer your reports in? We provide our reports in either Arabic or English, and we can provide it in any other language you choose at an additional fee.
  • How do I know if the sample size is big enough for accurate results? Our team of market research consultants come from specialized backgrounds in research methods and analytics, we structure and build ad hoc methodologies that specifically fit each project, insight, market and the practicality of obtaining that data. We have successfully delivered research projects with sample sizes exceeding 8000 respondents in nationwide scans, as well as small projects that only required two focus groups. We promise our clients to: Propose a research methodology that offers accurate results at the lowest costs possible. Not to exaggerate the required sample size in order to inflate the research cost, unlike many of our competitors.
  • I have an established and existing business, how would market research help me? Conducting frequent and periodic market research to observe market changes, trends and new competitive advantages of your direct competitors is a must for a sustainable business. Our company offer periodic intelligence reports to keep a close eye on the market and all relevant players.
  • Can you conduct market research for a new business idea that has no local competitors? Assessing the competitiveness scene for an untested and unvalidated market can be challenging, our consultants use a research method that validates the new business model based on its value proposition, we call this method "The pain points analysis" and we use it for all startups that aims to disrupt the market and compete using a brand new business model.
  • Where is your office located? Our location is at Dubai, Business Bay, The Binary Tower, 4th floor. Click here for Google Maps directions
  • Are you licensed to provide business consulting services? We are licensed by the Dubai Economic Department (DED) under trade license number: 1061853 And our reports are bankable and certified.

Meet The Team

Hasan Alcharif- Market Research Specialist

Hasan Al Sharif, MSc Senior Research Specialist - Marketing Analytics

Diversified knowledge in business ventures leading up to 5+ years of experience in the field of market research, analysis, and digital marketing practices.

In depth understanding of marketing operations, strategy and Analytics, conducted more than 60+ projects in GCC. 

MSc in Marketing, BSc in Marketing Management  Specializing in Market Intelligence, Consumer Journey Analysis and Competitive Analysis  

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Sami Ismail, MSc Founder - Marketing & Strategy Consulting

10+ years in digital marketing, marketing research and tech startups, having worked with high-profile marketing agencies and clients within GCC and MENA region.   Conducted 200+ marketing research and consulting projects in KSA, UAE, Syria, Qatar, Kuwait, Lebanon, Egypt, Bahrian, Oman, Canada, Germany, Netherlands and Sweden.   Manages a monthly marketing budget of $26,000, for tech, ecommerce and retail companies in GCC.   MSc in Marketing and a B.Sc. in Human Resources

Specializing in Marketing Analysis and Strategy, Business Planning and Digital Marketing Advisory

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Murhaf Shamaly, MSc Senior Research Specialist - Feasibility Studies 

4+ years of experience in business planning, feasibility studies , marketing research and consulting for SMEs and large organizations, within the MENA region and GCC. 

Conducted 30+ feasibility studies and consulting projects, covering industries like retail, ecommerce, fintech, agricultural and SaaS platforms and tech startups.

Some of the research projects I conducted had sample size of 6000+ people, using various data collection methods such as CATI, in depth interviews, focus groups and digital data collection.

MSc in Marketing and a B.Sc. in Management

Specializing in Feasibility Studies, Business Planning and Marketing Research

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AbdElkareem Hmedan, PhD, SPHRi™ Senior Consultant - Management and Human Resources Strategies 

+7 Years of experience in HR management and consulting for large companies, startups, and international organizations within the GCC.

Conducted more than 2500+ hours of HR Management, Soft Skills, and other customized training/coaching programs for high-profile companies in the MENA region and GCC.

Provided high profile clients with policy & procedure creation, headhunting, mass recruiting, changing management plans, establishing OKRs, developing customized pay structures, and developing a performance appraisal management systems.

Been rewarded as the “Change Maker” for one of the well-known startups in MENA.

Certified Senior Professional Human Resources (SPHRI), MSc in Human Resources Management, and PhD in HR Management. Specializing in Human Resources Management and Consulting, Expert Capacity Development Advisory and Management Planning

REQUEST A CALL BACK

We Look Forward To Hearing Back From You

Our team will contact you within 24 hours

Market research Company in Dubai

Add tremendous value to your business: We’ve worked with a variety of amazing clients in real estate, retail, oil, fitness and many other sectors.

At Think Positive, we take the typically intimidating market data and turn it into intuitive market insight that gives your business the edge it deserves. The insights you get from our market researches, surveys, and feasibility studies not only bring you closer to your niche market, but also help you tap into existing and emerging business opportunities. Our team of research professionals delves into your unique business case to understand challenges, identify gaps, and remedy performance loopholes to help make a meaningful difference in your market.

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Our services include qualitative and quantitative market research, CAT, CAWI, and CAPT surveys, and feasibility studies. We are Dubai’s leading market research and management consultancy with an impressively diverse clientele of the UAE’s real estate, retail, oil & gas, and fitness giants. Our list of satisfied clients continues to grow as we help them uncover valuable customer insights and motivations to better position their brands and explore potential solutions for their business challenges.

Our Services

market research dubai

Market Research

With research to back you up, you can make decisions more confidently, whether you want to open a second location or invest in new technology.

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Transform feedback into growth of your business! Customer surveys are amongst the most insightful sources of real and direct feedback.

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Feasibility Study

Know the financial viability of your investment! No matter how small or big, investments are crucial and can make or break an individual or enterprise.

Add tremendous value to your business

Being one of the Pioneer Market research Companies in Dubai, We’ve worked with a variety of amazing clients in real estate, retail, oil, fitness and many other sectors. Helping them solve critical business inquiries and achieving ultimate outcomes. Get valuable business insights with Dubai’s leading market research and management consultancy. In today’s increasingly competitive environment, we give your business the edge that it needs to stay afloat, relevant, and lucrative. We are Dubai’s leading market research agency with expertise in data collection, surveys, and feasibility studies. Since it’s people that make or break your business, all of our services aim to connect your brand better to real life by helping you understand people and their ever-evolving needs. With Think Positive’s intelligent market insights, you are able to make better informed decisions, measure success and results, and build a stronger relationship with your customers and stakeholders. We offer you a niche array of market research methodologies to gain invaluable insight into existing and emerging market opportunities. Our range of services includes qualitative and quantitative market research, CAT, CAWI, and CAPT surveys, and feasibility studies. Think Positive has proudly served acclaimed clients from diversified industries that includes real estate, retail, oil & gas, and fitness among others in the UAE region. So, let our experts turn the typically intimidating data into intuitive, meaningful information that will be vital for the success of your business.

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CLIENT TESTIMONIALS

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SEO Research

We were looking for an urgent research for our SEO services before the new year, and the ThinkPositive team did it really well. The team was very much cooperate throughout the research. We would say these guys are the BEST if you are looking for a finest research agency.

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Khaled Al Merei

Owner of my healthy food.

The quality of the work that is carried out by Think Positive Research is outstanding. The feasibility study they conducted associated with the extensive research was really great. They are fully committed to satisfy the best interest of their customers and always deliver on time without compromising quality.

market research dubai

Jemima Steinhart

Ceo & founder of my 30 minutes.

Our company has worked with Think Positive Research twice. In the first time, Think Positive Research was able to carry out a serious and comprehensive business plan that helped me in establishing my business, as it provided a clear due diligence and financial forecasts. I was completely satisfied with the deliverable of that project as ‘30 minutes” has integrated Think Positive’ recommendations into normal business conduct. Think Positive personnel demonstrated outstanding knowledge of financial analysis. The team is enthusiastic and positive. It was a real pleasure to work with them, on the personal and professional level.

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Shamsa Al Mheiri

Ceo of karak & chippati.

Think Positive’s vast experience in the business planning and feasibility studies contributed to the growth of many companies. Think Positive Research played a particular important role in the success of many start-up businesses. The company furnished business expertise that startups usually lacks during early formative years.

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Ibrahim Al Hashmi

Abu dhabi university.

We are very satisfied with the survey done and the data that was collected. All the requirements were fulfilled. Thank you.

Our Clients

market research dubai

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Quantitative

Quantitative Market Research is a methodology of using numerical data and tools in order to make the research solutions for the clients. Here we explain the most advanced quantitative research

Qualitative

We are a market research data collection agency providing solutions through various qualitative techniques in MENA & SEA. We carry out studies on the following methodology

For all our telephone surveys, interviewing is conducted using a CATI (Computer Assisted Telephone Interviewing) system. We have our automated CATI system based in our Dubai office with 14 CATI stations

Mystery Shopping

Our expertise in Survey Programming & in-depth knowledge of survey platforms will help you see things differently. IDS can program your online, telephone, and in-person interviews using the software which is suitable for your requirement.

Data Processing

Our DP wing is well equipped for the growing needs of articulate analysis in the market. IDS have a well experienced DP team and they can handle any types of studies basis the research needs.

Dashboard Reporting

Visual reports are quickly and easily interpreted. We can create “interactive dashboards” which allow our clients to view their market research data on the fly.

Automated Feedback Solutions

At IDS, we have worked hard to make our solution the most comprehensive tool to monitor and optimize your customer engagement

IDS Research and Consultancy has provided fieldwork for Automotive Research in Middle East and SEA region. We conduct fieldwork together with our research partners from all over the world. IDS has an experienced and professional team composed of international project managers, car clinic moderators and fieldworkers.

Automotive Research

IDS Research and Consultancy has provided fieldwork for Automotive Research in Middle East and SEA region.

IDS health is a part of IDS group providing full scale Health Care Research solutions

Social Research

IDS has one of the largest social research field force in Middle Eastern countries

Consumer Research

IDS have expertise in conducting different types of studies across a range of domains using our Quantitative and Qualitative fieldwork methodologies.

market research dubai

Dynamic Customer Feedback Project in Dubai Airport

The Dynamic Customer Feedback Project in Dubai Airport is a part of the Passenger Experience Programme by Dubai Airports Authority for Dubai International (DXB) and Al Maktoum International (DWC). The Dynamic Customer Feedback Project in Dubai Airport is a part of the Passenger Experience Programme by Dubai Airports Authority for Dubai International (DXB) and Al Maktoum International (DWC).

market research dubai

IDS Car Clinics – A Static Model review

Expanding consumer base, growing wealth of population, lower cost of vehicle ownership, attractive insurance and financing options and availability of low-cost fuel have all driven sales of new automotive vehicles in silhouette of Arab Peninsula.

Testimonials

Time is the scarcest resource and unless it is managed nothing else can be managed.

Peter Drucker / Web Designer at Linkedin

Willingness to change is a strength, even if it means plunging part of the company into total confusion for a while.

Jack Welch / Public Relations at Instagram

Just because something doesn't do what you planned it to do doesn't mean it's useless.

Thomas A. Edison / Art Director at YouTube

There are no secrets to success. It is the result of preparation, hard work, and learning from failure.

Colin Powell / Graphic Designer At Spotify

IPSOS

Current Professional Affiliations

market research dubai

market research dubai

We are…

<span style='text-align:left'> Top Consulting Firm in The <br/>Middle East 2022: Ranked as GOLD <br/>rating in Automotive + Hospitality <br/>& Travel Industry categories</span> <span style='text-align:left'>the key winners in Middle East <br/>& Africa region through strategy <br/>and market analysis.</span> <span style='text-align:left'>a Middle East & Africa focused <br/>leading B2B growth strategy <br/>consultancy.</span> <span style='text-align:left'>over 12 years in the region, <br/>Trusted by the Fortune 500.</span> <span style='text-align:left'>an Automotive Intelligence <br/>& Tracking Hub (AITH).</span> <span style='text-align:left'> winners of MENAA Customer <br/>Delight Award 2018: “Best Market <br/>Entry and Market Intelligence <br/>Firm 2018” in the MENA region </span>

Turning Marketing Insights Into Winning Strategies. If you value research, we should talk.

market research dubai

BUSINESS RESEARCH

We offer expertise in the design and execution of market surveys and custom market research to meet the specific needs of our individual clients.

Learn More >

ADVISORY SERVICES

Delivering comprehensive and accurate information through proven research approach which constitutes the basis of our advisory work.

MYSTERY SHOPPING

Our mystery shopping team in the Middle East and Africa will help you to better understand the experience of your customers.

TRADE DEVELOPMENT

There is a rising trend of foreign companies and MNCs looking to consolidate their foothold in Middle East and Africa.

Founded in 2010, Glasgow Research & Consulting is a leading full-service business research and advisory services firm, with core expertise in market intelligence, market entry and trade development.

With offices and affiliates in Dubai, Riyadh, Harare and Auckland, we deliver customized research-led solutions across key industries in Middle East & Africa region and global emerging markets. Glasgow Research & Consulting has successfully delivered over 750+ projects across industries helping customers develop actionable insights, establish feasibility and successfully enter new markets.

Glasgow Research & Consulting clients are Global Fortune 500 companies, regional conglomerates and entrepreneurial ventures.

The ability to anticipate competitors’ moves and analyze markets is key to winning in the Middle East & Africa region. Our biggest pride comes from helping international companies to be successful in emerging markets.

We bring following benefits to the table:

Solid interaction Provide near real-time intelligence and strategic consultancy Hands on Customized actionable insights Unlocking capabilities We are on the ground

Our clients.

Trusted by some of the biggest brands…

market research dubai

And What They Say

Some kind words from our respected clients

“Fantastic!”

Enterprise Mauritius

“Helpful!”

Business & Investment between the Arab Countries and Brazil

“Experts!”

Business Finland Middle East

Our Success Stories

Some of the recent case studies across multiple industries

Our Blog…

Some of the recent articles about current market

market research dubai

Not All Market Research Studies Need to Have Real-Time/Live Data Reporting!

There's a surge in demand for "Real Time/Live Data Reporting," often utilizing Power BI Dashboards as part of market research deliverables. Power BI Dashboards are fantastic for bringing data to life, allowing users to ...

Go-to-Market Strategies: What One Needs to Know from the B2C Perspective Before Launching a New FMCG Brand in Any Country

While one has to conduct PESTLE Analysis as well as have a detailed understanding of the laws of the land, there is the other critical component and this is about understanding the people element. ...

Understand and Use Different Types of Segmentation Tools to Build Your Marketing Strategy

Insights from customer and shopper segmentation studies can help marketers take better data driven decisions. If you're new to this concept, here's a quick guide on commonly used practices. First, Demographic Segmentation provides information ...

What Is Choice-Based Conjoint Analysis and How Can It Help Me Plan My Marketing Mix Modeling?

One of the off shoots of game theory is Choice Based Conjoint Analysis (CBC), which is often used in market research to understand how people choose when presented with different product or service options. ...

UAE Vehicle Sales Analysis, 2023

A Monthly, Quarterly, Annual Subscription-based Benchmarking of New Car Sales (including Luxury Cars), Used Car Sales and Commercial Vehicle Sales – by OEM, Model and Variant in UAE

Commercial Vehicle Segment Database 2020, 2021 and 2022 UAE and KSA

Consultancy.org: Top Consulting Firms in The Middle East, 2022

market research dubai

MENAA Customer Delight Award 2018

market research dubai

We’re Looking Forward To Help You

Get in touch with us today and let’s start transforming your business from the ground up.

Office No 6, Unit 402, Level 4, Crystal Tower, Business Bay, PO Box 445190 Dubai, United Arab Emirates Mobile: +971 55 9744360 | Phone: +971 4 566 8869 Email: [email protected]

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Market Research Agency

Un-boxed me is an boutique market research agency situated in the Middle East. Our team can do qualitative and quantitative research in UAE (Dubai and Abu Dhabi), Saudi Arabia (KSA). Across the GCC Oman, Kuwait, Qatar and Bahrain. as well as Africa (Egypt, Morocco, Tunisia, Algeria and Nigeria).

Consult For Market Research

We can also execute market research studies (including Focus groups, IDIs, surveys) using a variety of methods. These methods are PAPI, CAPI, CATI, F2F and CAWI. Also presence in Iran and Iraq too. We also have Focusvision enabled venues in UAE and KSA.  Our moderators speak different dialects of Arabic. Whether it is a car clinic. A study, Concept testing, creative development. advertising research among a variety of consumer types. including high net-worth individuals (HNWI).

ESOMAR Affiliated

Unboxed.me is ESOMAR affiliated and follow market research best practices. Qualitative Research is our forte with over half our business being qualitative research. Our team also do B2B research and trade channel analysis too. Looking for a boutique market research agency with senior consultants for work in the Middle East. This is the perfect place to visit Unboxed.me! With a robust field setup in each market and with a strong analytical team to support us. we also delivering any large scale market research study is a breeze in Middle East. Boutique market research agency situated in the Middle East. Unboxed me additionally do subjective and quantitative research in UAE (Dubai and Abu Dhabi). also in Saudi Arabia (KSA), over the GCC (Oman, Kuwait, Qatar and Bahrain). and Africa (Egypt, Morocco, Tunisia, Algeria and Nigeria).

Un-boxed.me situated in the Middle East boutique market research agency. We have focusvision enabled venues

Quantitative and Qualitative Market Research

Quantitative research focuses on sizing the market, including measuring its size, the kid of segments that exist, Market shares of various brands, pricing, Brand affinity and so on. This data can be calculated with different levels of accuracy and confidence employing a variety of data collection and analysis methods.

We have b |

We can also execute market research studies (including Focus groups, IDIs, surveys) using a variety of methods. These methods are PAPI, CAPI, CATI, F2F and CAWI. Also presence in Iran and Iraq too. We also have Focusvision enabled venues in UAE and KSA.  Our moderators speak different dialects of Arabic. Whether it is a car clinic. A study, Concept testing, creative development. advertising research among a variety of consumer types. including high net-worth individuals (HNWI).

Unboxed.me is ESOMAR affiliated and follow market research best practices. Qualitative Research is our forte with over half our business being qualitative research. Our team also do B2B research and trade channel analysis too. Looking for a boutique market research agency with senior consultants for work in the Middle East. This is the perfect place to visit Unboxed.me! With a robust field setup in each market and with a strong analytical team to support us. we also delivering any large scale market research study is a breeze in Middle East. Boutique market research agency situated in the Middle East. Unboxed me additionally do subjective and quantitative research in UAE (Dubai and Abu Dhabi). also in Saudi Arabia (KSA), over the GCC (Oman, Kuwait, Qatar and Bahrain). and Africa (Egypt, Morocco, Tunisia, Algeria and Nigeria).

Quantitative research focuses on sizing the market, including measuring its size, the kid of segments that exist, Market shares of various brands, pricing, Brand affinity and so on. This data can be calculated with different levels of accuracy and confidence employing a variety of data collection and analysis methods.

“Great Heads… Minus the overheads”

Come on a journey with us researching Middle East and North Africa

Top 100 Market Research Companies in Dubai

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  • Market Research
  • United Arab Emirates

The Best of June 2024

Looking for a top market research company in dubai.

Before you proceed with developing and marketing a new product or service, you need to make sure there is a viable market for success. The right market research company can help you with this process.  Read more +

To assist you in your search for a partner, we’ve compiled this list of the top market research agencies in Dubai. Browse descriptions, feedback, and awards to find which can best suit your company’s needs.

List of the Best Dubai Market Research Agencies

Featured provider

Service Excellence

Would Recommend

  • Min. Project Size "> $25,000+
  • Company Size "> 10 - 49 employees
  • Location "> San Francisco, CA

Antedote is a strategic innovation and insight consultancy in San Francisco and London, United Kingdom. Founded in 2014, they have about 8 employees that serve enterprise and midmarket clients in a wide variety of industries. Services include business consulting and market research.

  • Consumer products & services " >
  • Financial services " >
  • Medical " >
  • Information technology " >

Research Konnection

  • Min. Project Size "> Undisclosed
  • Company Size "> 2 - 9 employees
  • Location "> Dubai, United Arab Emirates

Research Konnection is a market research firm based in Dubai, UAE. Their team of over 80 offers market research and business consulting services to businesses in industries such as consumer products, education, and healthcare. They were founded in 2014.

  • Changing Tomorrow
  • Business services " >
  • eCommerce " >
  • Education " >
  • Hospitality & leisure " >

Get connected with a company for free

Tell us about your project, and we'll match you with vetted companies that meet your requirements.

  • Min. Project Size "> $50,000+

MBD | Morshed Business Development is a PR firm. They provide public relations, business consulting, market research, advertising, and more and were founded in 2017. The company is in Baghdad, Iraq.

  • SAP SE is a German multinational software corporation based in Walldorf, Baden-Württemberg, that develops enterprise software to manage business operations and customer relations. The company is especially known for its ERP software.
  • Advertising & marketing " >
  • Government " >
  • Politics " >
  • Arts, entertainment & music " >
  • Automotive " >
  • Manufacturing " >

RAG Global Business Hub

Not yet reviewed.

  • Min. Project Size "> $1,000+
  • Company Size "> 50 - 249 employees

RAG Global Business Hub is a business consulting and market research company. Their small team is located in Dubai, United Arab Emirates and provides business consulting and market research. The agency was launched in 2013.

  • Real estate " >
  • Min. Project Size "> $10,000+
  • Location "> دبي, United Arab Emirates
  • Gambling " >

Emirates Chartered Accountants Group

Desert dog marketing.

Desert Dog is a digital marketing agency from Dubai, U.A.E. Their team of about five employees provides a wide range of services, including PPC, branding, market research, social media marketing, conversion optimization, and more.

Digital of Things

Point consultancy.

  • Company Size "> 250 - 999 employees

Integrity Market Research

Accel knowledge, omnibus marketing research, kantar amrb, think positive research, omnibus marketing research & consultancies, sixthfactor, panaly consulting, ids research and consultancy, market vision research & consulting services, greenland market research & consultancy, gs marketing consultancies l.l.c, realistic management consultancy.

  • Min. Project Size "> $5,000+

GRMC Advisory Services

GRMC Advisory Services is a market research company. Established in 1999, the team offers market research and business consulting. Their small firm is headquartered in Dubai, United Arab Emirates.

  • Telecommunications " >
  • Supply Chain, Logistics, and Transport " >

Glasgow Research & Consulting

Research middle east, gnn research group.

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Get connected with the right company for you

We'll do the work for you – finding and connecting you with service providers that meet your exact requirements.

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Phone: +971 55 549 8754

Sapience

Market Research

Fully-fledged market research agency with strong fieldwork and a call center. Adopting quantitative and qualitative methodologies.

Data Analysis

Data Analysis

Our analysis provides high-quality, data-driven insights to help businesses make informed decisions. We develop dashboards and data apps.

Marketing Services

Marketing Services

We provide informed marketing strategies, and are affiliated with digital marketing partners specialized in advertising, social, and branding.

Your Research Partner

Sapience is a market research, analysis, and marketing consulting agency based in Dubai, UAE and focuses on the GCC and the Middle East. Sapience is determined to bring meaningful and actionable insights that help marketers and business leaders grow their businesses.

Market Research at the Core

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Business Knowledge & Understanding

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Market Research and Data Analysis

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Technology and Software Solutions

Join Us Today

Our Clients & Partners

We are proud to partner and service clients from several industries.

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What our clients say about us!

Testimonials

Medcare Hospitals & Medical Centres worked with Sapience Consultancy to carry out a brand health tracker in the UAE. The team immediately understood our requirements and they recommended the best viable and practical methodology to meet the demands of the research. The Sapience team was easy to reach, enthusiastic, and worked hard to bring the project in on time and budget. The valuable study has given Medcare a benchmark for future communication and engagement with our patients to continue to make a positive impact on their medical care.

market research client

Andre Daoud

Group CEO at Medcare Hospitals & Medical Centres

Sapience has been one of our preferred market research agencies for B2B research for the past three years. We are very impressed with their processes right from project kick-off, to data collection by the most seasoned interviewers, to data processing, all the way up to the final deliverable. Throughout projects, communications, progress reports, and interim deliverables have always been up to the mark. They always have a clear understanding of our research objectives, and in the end, we always get what we are looking for flexibility, timely deliverables, quality data, and cost-effective service.

client photo ashraf

Ashraf Ghazzawi

Head of End User Research, MENA and Turkey at IDC

Sapience is providing us a comprehensive mystery-shopping program to evaluate our customer experience across all our communication channels and helping us in raising the quality of service. The team's dedication to delivering high-quality work is evident in all aspects of the project. They also make it easy for us to track results on a beautiful custom-tailored dashboard.

market research client

Firas Hatoum

Customer Service Manager at Aafaq Islamic Finance

These guys did great work in helping us gain actionable insights into KSA and UAE. Their qualitative and quantitative research provided Mercedes-Benz deep insights into consumers’ behavior, needs, concerns, perception, and attitudes. Also, the simulation tool they built for conjoint analysis and the price-features tradeoff in the SUV segment is awesome!

client photo

Farah Hamdan

Marketing Strategy at Mercedes-Benz Cars Middle East

We had a great experience with the sapience team. They provided us with creative thinking, spot-on analysis, fast turnaround, and excellent advice on way forward.

client photo nesrine

Nisrine Ghazal

CCO at Saudi Media Company

When it came to understanding our target market and mapping out consumer behaviors, we knew we needed a partner with deep insights and a holistic approach. Sapience was our top choice, and they exceeded every expectation. The team at Sapience provided us with data-driven insights, clear analytics, and actionable recommendations that truly transformed the way we approached our market strategy. Their dedication to uncovering genuine consumer truths is unparalleled. We're not just armed with data; we're equipped with knowledge.

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Gerard Boyodjian

Head of CMI at Beiersdorf

Featured Projects

Latest Case Studies

We present the following case studies that exemplify the solutions and services we are providing across our customer base.

market research dubai

Evaluation and Concept Testing for a Proposed Pharmacy Mobile Application

market research dubai

Understanding Consumer Behavior: A Deep Dive into the Canned Food Industry

market research dubai

Customer Satisfaction for a Leading Bank in UAE

We help solving business and marketing problems by using market research, data analysis, mathematics & technology.

Insight and Trends

Articles & News

Follow our latest news and thoughts which focus exclusively on insight, industry trends, top news headlines.

November 1, 2023

The Transformative Power of Ethnography in Market Research

October 31, 2023

From Deserts to Smart Suburbs: A Historical Look at Dubai’s Retail Transformation

May 9, 2021

How Data Science Help Media Planners Today (TV Interview)

4SIGHT CONNECT

4Sight

  • Our Journey
  • Geographical Coverage
  • Market & Consumer
  • Innovation & Development
  • Brand & Communication

Customer Experience

  • NeuroLab & Behavioural Science

Digital Customer Community

  • Online survey market research
  • Qualitative Market Research
  • Methodologies
  • Case Studies
  • Business Consulting Division
  • 4SiGHT Knowledge
  • 4SiGHT Focus
  • Life@4SiGHT

market research dubai

MARKET RESEARCH COMPANY

YOUR INSIGHTS PARTNER

market research company

Change is a reality that no business can ignore. Solutions that help businesses to understand how their market and business environment is changing are just as essential as having the ability to respond to changing environments.

4SiGHT has market research solutions for every stage of your business. Whether it’s a new market, new product research , new segment or a new brand. Whether you want to grow or you want to consolidate. 4SiGHT market research company in UAE offers research solutions that will meet all your market research needs at every stage of your business.

METHODOLOGIES

More and more people are comfortable and adopting technology for their day to day requirements. Businesses are also investing in and using technology in reaching out to people.

4SiGHT has adopted technology across its quantitative and qualitative research covering traditional as well as digital ways of data collection either through direct questioning or through observation or gathering conversations from social media or desk research.

Our clients range from leading multinational companies to regional and local players, large well established organisations to start ups, government entities to privately owned businesses.

4SiGHT market research company in UAE, Kenya , Saudi Arabia , is insights partners of leading brands helping them to understand their customers, evaluate their value proposition, solve problems and create the value they need to be successful.

CASE STUDIES

4SiGHT Market Research Company has a very rich archive of case studies reflecting a its width and depth of experiences across different situations, sectors and markets. It ranges across business life cycle needs to different methodologies, from different sectors to different geographies. A rich collection of experiences.

There is no replacement to experience. When working with 4SiGHT clients benefit through senior team leading the projects enabling greater thought leadership and best practices.

A team always looking to bring in the perspectives that benefits the research issues, design, analytics, insights and interpretations

OUR SOLUTIONS & PRODUCTS

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Market & Consumer Understanding

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Innovation & Product Development

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Brand & Communication

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NeuroLab & Behavioural Science

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SOME OF OUR CASE STUDIES

market research dubai

Impact of Pack Change

market research dubai

Branch merchandise evaluation and it’s impact on engagement

market research dubai

Proposition development for personal finance & home finance

market research dubai

Customer Experience for Automotive OEM and their Dealership

market research dubai

Credit card usage & attitude research

Latest updates.

market research dubai

Customer satisfaction with the banking customers

market research dubai

Comparing Total Cost of Maintenance (TCM) at Dealer Service Center vs Independent Workshops

market research dubai

Shopper interventions research at the Airport Duty Free using Eye Tracking

market research dubai

Brand health assessment of a Real Estate financing brand

market research dubai

Understanding telecom needs amongst female customers

market research dubai

Brand Authenticity and Inclusivity

market research dubai

The Return of the Product

market research dubai

The Rise of the Responsible Consumer

We work so closely with our clients that they sometimes ask us to turn the lights out and lock-up when we leave - their offices, that is! But that’s ok; that’s just how we roll. We tend to get insanely passionate - not only about what we do, but also about what our clients do as well! The outcome of all this passion is inspired thinking and great decision-making, driven by intelligent insights.

We understand how rapidly client needs and expectations are changing. Marketing today requires seamless integration between the market insights, customer behavior, brand strategy, and communications. We have developed the organizational capabilities to support this through three specialists divisions.

The market-i journey began in Germany in 2007 when a team of seasoned research professionals came together to create an agency that could deliver and inspire their clients by answering marketing questions in a way that is intelligent, insightful, and actionable.

Rest assured we will accompany you on a journey to create great brands and drive business growth. We have developed research solutions for clients that address just about all critical stages of the marketing process. Whether using qualitative research, quantitative research, social media listening, or data analytics, we can develop bespoke solutions that help you make better business decisions

As a boutique outfit, we focus on business problems and not specific industries. As such, we have had the good fortune to address marketing challenges that cut across industries from brand health tracking to customer satisfaction. What’s more we have developed the agility to quickly adapt our thinking and design approach with every new industry we work with.

i ndividual

I ntelligent, i ntegrative, i nternational, i maginative, esomar award winning paper, 5 things about menap you might like to know..

We have experience across several industries

Brand communities.

  • Mobile Applications
  • Questionnaire Authoring Tool
  • Customer Experience Measurement
  • Social Media Tracking
  • Destination marketing
  • Nation Branding

Pharmaceutical

  • Prescription

Financial services

  • Payment cards
  • HNW Customers

Beauty & hair care

  • Cosmetics & beauty products

Food & beverage

  • CSDs & beverages
  • Confectionery
  • Packaged & processed food
  • Restaurants and QSRs

Other Sectors

  • Product certification
  • International express couriers
  • Gov't services
  • Travel & leisure
  • Sports & sponsorship
  • Real Estate Investing
  • Methodologies

Technologies

  • Geographies

Our solutions cartography

The market-i solution space addresses marketing problems across 4 dimensions.

Any business actively developing and managing their marketing mix strategies faces common problems. From position to pricing to market expansion, we have solutions that help you make the best decision possible.

Social Media

Social media listening.

Our Social Media Listening programs provide brand owners to develop the lay of the online conversation landscape of their brand. By combining inputs from a host of tools, we can identify trends surrounding a client’s brand and key competitors, current brand sentiment, and key online channels of social conversation. By knowing what is being said and where it is being said, brand owners can develop initiatives to join the online conversation.

Increasingly brands have developed online communities through social media channels such as FaceBook or Twitter. These communities are an excellent resource for insights. We build programs that tap into these communities for various targeted research including online quantitative studies and even online qualitative studies.

Market Development

Market landscape.

We have successfully designed and implemented a number of research programs that size and segment a market place. A landscape research program will deliver clear insights into attitudinal and behavioral segments that define a product category as well as how key brand players compete within each segment.

Brand Health Management

Brand positioning.

Our brand positioning programs identify how key brands are currently positioned, key brand differentiators, key drivers of perceived differentiation, and brand positioning white space. These insights are crucial in developing a successful brand positioning strategy.

Brand Health Tracking

Our brand health tracking programs are multi-faceted. The programs comprise various research pieces designed to identify key business levers, create salient brand health performance indices, and measure client brand performance against key business levers benchmarked against a relevant competitive set.

Brand Compliance

Our brand compliance is driven by market-i Mystery Audits, which provide the ability to assess how well brand ambassadors such as front line staff, call center, and online staff deliver on customer service standards. Our online report delivery tools provide you with a highly granular look at brand compliance including location level, day-part, department, etc.

Brand Activation

Brand owners face the increasing challenge of genuinely connecting with their consumers. Our Activ8 process means working with clients to create truly inspirational relationships with their consumers, built on strategies that seamlessly integrate traditional and experiential marketing. This requires exploring a brand’s consumers deeply, to understand their passions in terms of emotional needs, how they experience them, what they do to create the experience, etc. Once the brand-consumer passion landscape is understood, powerful activation programs emerge naturally, whether it is sport or event sponsorship, company-owned events and promotions, or interactive initiatives

Advertising & Communications

Campaign pre – testing.

Our campaign testing programs will assess how different campaign elements combine to deliver your intended message to your target audience. Our assessment will tell you which elements are having the greatest impact on message delivery and which are not. Our diagnostics will provide clear direction for improvement to ensure your campaign delivers the right message and call to action to the right target audience.

Post Launch Effectiveness Measurement

Our advertising concept testing programs help you clearly identify if your message is being clearly decoded by your target audience. Additionally, we will assess message salience and diagnose which ad design elements are contributing to or detracting from the intended message.

Ad Concept Testing

Product development, concept ideation.

Our ideation research programs are designed to provide an in-depth category exploration, where we explore category usage, attitudes, and unmet needs. The outcome is an enumerated list of unmet needs that could be turned into product concepts. We typically work with our clients to develop a candidate list of concepts, including a concept description, a USP, tangible and emotional benefits.

Product Concept Testing

Once we have several candidate concepts we can deploy either qualitative or conjoint research methods to identify a short list of product concepts that can be converted into prototypes. Our programs can either deliver a “winner” concept with some form of reach & frequency analysis or a series of top performing concepts for final consideration.

Prototype Testing

Once final candidate concepts are converted into prototypes, we utilize large-scale quantitative research to assess the reaction and trial intent amongst a relevant sample of the target audience. Our analysis assesses impact.

Pricing Strategy

Price sensitivity.

Our price sensitivity tools include both psychological price sensitivity which identifies price ranges where consumers perceive a price to be so low as to doubt quality or so high so as to be “not worth” the money. We also deploy brand cross elasticity measurement, which assess how changes in one brand’s price affect purchase behavior across competitive brands.

Customer Advocacy

Customer satisfaction.

Our customer satisfaction programs are designed to identify key drivers of satisfaction, and measure brand performance benchmarked against key competitors. Our approach entails designing the customer touch-point model of your organization and then enumerating the relevant performance attributes for each customer touch point. Our analysis will prioritize key improvements by focusing those attributes that have the greatest impact driving customer satisfaction. Additionally, we create tracking barometers that can be delivered as continuously updated dashboards to key management via web based & smart device platforms.

Net Promoter Assessment

Integral to our customer satisfaction measurement programs is net promoter score measurement. Our approach is based on Frederick Reichheld’s theories on customer advocacy as a primary driver to business growth. Furthermore, we bolt on a driver analysis component that clearly identifies drivers of “willingness to recommend”, and brand performance benchmarked to competition. Combined with customer satisfaction measurement, our NPS analysis empowers our clients to decisively drive business growth.

Corporate Character

Corporate reputation measurement.

Increasingly brands must deliver across a number of stakeholder groups in addition to core target audiences. These include opinion leaders such as government, media, academia, employees, and general public. Ignoring anyone of these constituencies could have negative impact on a brand. Our Corporate Reputation measurement programs combine both an internal and external measurement of perceived corporate reputation. This approach allows us to identify areas of alignment and misalignment. Reputation areas of misalignment become key priority improvement areas.

Employee Engagement

Our employee engagement measurement programs segment employees into 4 distinct groups: Advocates, Potential Advocates, Job Trapped, and Defectionist. Our analysis provides a deep diagnostic in drivers of each group and what must be done to improve advocates. Furthermore, we assess Engagement disposition based on the theories of Timothy A. Judge whose empirical research concluded that job satisfaction is influenced by personal self-esteem, self-efficacy, need for control, and anxiety/neuroticism. The application of CSES to employee engagement research allows us to pragmatically assess satisfaction and engagement data with respect to employee disposition.

We deploy a wide array of research and analysis techniques to listen and understand your markets and customers. From traditional quantitative and qualitative research methods to advanced analytics, we are ready and equipped.

Qualitative Research

Focus groups & depth interviews.

Our qualitative research team can design and implement a wide variety of qualitative research methods including focus groups, depth interviews, triads, etc. Whether they be held in a viewing facility, in-home, or in office we can handle it. Our moderator team comprises both male and female Arabic moderators as well as Asian moderators, meaning that we can easily handle any nationality. Additionally, all viewed projects, can be supported by simultaneous translation, transcription, and audio-video recording.

Ethnographies

We offer a specialized qualitative method, which includes spending a day in the life of a target audience as they interact with a product category. Ethnography research is highly effective for identifying hidden behavior or attitudes a target audience may have with a product category or a brand, which is not easily articulated in a traditional qualitative research setting. We have successfully used Ethnographic research methods to support product development, communications, and brand positioning.

Advanced Analytics

Segmentation analysis.

We can deploy a broad range of segmentation techniques to help clients identify unique customer segments that can be targeted or developed. These include psychographic, behavioral, and needs based segmentation. The specific segmenting technique will vary but can include Discriminant analysis, factor analysis, cluster analysis, conjoint based cluster analysis, and CHAID.

Driver analysis

We can harness a broad range of statistical methods to assess the level of influence a broad range of attributes have on dependent variables or on each other. We utilize techniques such as linear regression, polynomial regression, structural equation modeling, and Hierarchical Bayesian analysis.

Discriminant Analysis

As an outcome of most of our large scale segmentation studies, we develop a Discriminant Function tool that can predict segment membership. Our DFA tools come in the form of a short questionnaire comprising 10-15 attributes that are used to predict which segment the interviewee belongs to. These tools can be embedded in a broad range of customer engagement programs and allow interactions with customers to be tailored to their segment profile.

Conjoint Methods

Customer analytics, data mining.

Where large transactional databases exist, we can deploy a host of knowledge discovery tools to identify patterns amongst brand customers ranging from purchasing behavior, purchase baskets, purchase demographics, etc. These methods can be used to segment customers and identify upsell and cross-sell opportunities. Additionally, they can be used to anticipate patterns and trends.

Quantitative Research

Whether you are looking for a traditional nationally random intercept, central location intercept, or event intercept, we have the field management team to mobilize, organize, and manage large-scale quantitative research. What’s more, we have the requisite quality control procedures in place, to deliver great data.

We harness the power of online quantitative research through a variety of panel partners within the region and globally. Additionally, we use online research methods to survey brand communities resident in Facebook or Twitter.

For large-scale customer opinion surveys where accurate contact databases are available, we can develop, host, and run telephone surveys. We have the ability to conduct telephone surveys across the Middle East and our telephone interviewers speak Arabic, English, Hindi, Malayalam and Urdu. Should specialized languages be required we can extend our telephone language pool to Mandarin, Tagalog and a broad range of European languages.

Mobile Survey Platforms

Brand owners today who have embraced digital engagement are connected directly to large communities of brand users. We provide the survey platforms to leverage their digital brand communities as a source of quantitative measurement. Tapping digital brand communities as a source of quantitative measurement is not only fast, but extremely cost effective.

Social Media Surveys

Online research panels.

Across the Middle East, research panels are growing rapidly in particular UAE, Saudi Arabia, and Egypt. Not only does market-i work with a key panel providers in the region, we utilize our own rewards based panel to conduct quantitative studies across the region.

QR code activated surveys

The rapid proliferation of smart phones across the region means that respondents can use their smart device to participate in a survey. Most smart phones today come equipped with a QR code reader which means that respondents need only scan the QR code with their phone and the survey is automatically launched. The QR Code activated survey platform is particularly powerful for customer satisfaction research for retail, banking, and informal eating out.

Brands today must increasingly compete in a global space. To do so successfully, managers must understand their categories and brands in the context of different cultures. market-i has developed the network and expertise to handle projects across the globe.

see for yourself what market-i can offer.

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Research Konnection is a leading market research company in Dubai that assists clients with consumer behavior research, feasibility studies, and business setups in the United Arab Emirates (UAE). We offer customized market research solutions and specialize in Education, E-Commerce, Food & Beverage, Healthcare, Real Estate, and Sports sector research.

As a trusted market research company in Dubai, Research Konnection offers a one-stop solution for businesses to address their data gathering and analysis requirements. We set about enhancing our customer offering to offer insights based on data and experience while keeping very high ethical and quality standards. This has enabled us to receive stellar reviews for our work and currently, we are rated as the best market research company in Dubai.

Being a specialist market research company in Dubai, we understand the value of high-quality data and its impact on commercial decision-making, especially in Small and Medium-sized Enterprises (SMEs). As a UAE-based market research company in Dubai, Research Konnection can support in market sizing and trend analysis, competitor assessment, and consumer behavior research. Connect with us, a reliable market research company in Dubai.

market research dubai

Our Services

Market research companies dubai

Our Market Research services capture emerging market trends, data and insights from Dubai & UAE

Feasibility Study Consultants UAE

Our Feasibility Study services evaluate the viability of a business in Dubai & UAE.

Business Plan Consultant in Dubai - Business Plan Company UAE

Business Plan

Our Business Plan services support clients in business planning, strategy development and financial modelling.

Business Consulting Services in Dubai

Our Business Consulting services involve strategic advice on business setups in Dubai & UAE.

Your Trusted Market Research In The Gulf Region

Market Research | Feasibility Studies | Business Plans | Business Consulting

We are rated as the best consultants for educational institutions in the UAE. We specialize in education sector research in line with the KHDA & ADEC requirements.

We speciali ze in E-Commerce market research and can assist in evaluating the market potential of online B2B, B2C and C2C portals via focused surveys and interviews. 

We design research studies about fast moving consumer goods by getting high-quality feedback from the target audience and preparing insights to drive your business.  

Food & Beverage

We provide support in successfully setting up food business in the UAE through in-depth market research alongside developing a business plan.

We specialize in setting up clinics and medical centers by preparing market feasibility studies as well as support healthcare brands to understand evolving market trends.

We provide real estate market analysis to owners, developers and investors by combining our knowledge with decades of consulting experience to help them make informed decisions.

We provide bespoke market analysis on the logistics, fulfillment, last mile delivery solutions and warehousing sector, enabling clients to stay abreast with the latest insights and trends.

Sports & Fitness

We provide assistance in evaluating the market for a new sports or fitness concept by conducting research and preparing a successful market entry strategy.

“We have the capabilities and experience to deliver to your research needs.”

Top Market Research Company in Dubai

Waqas Hassan Siddiqui

Managing Director, Research Konnection .

Our Clients

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Testimonial

“aidigo” llc.

Russia, Ekaterinburg.

Nabil Mohammed

Founder & Trainer

Changing Tomorrow

Muhammad Farid

Private Research Study

Jenifer Harding

Muslimoiselle Magazine

Jasem Almeraikhi

Timesand Studios

Mohammed Saraj

Sharif mohammed.

Finance Manager

Marina West

Mansoor Bawazir

Alla kharrousheh.

Founder & CEO

Profit Apps

Jawad Memon

Cllient-1

Research Konnection – Best Market Research Company in Dubai. Contact us for further information.

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Research Konnection | Market Research Company in Dubai

market research dubai

Agriculture and Emerging Tech

Health & wellness, auto and mobility, logistics and enabler, b2b services, media and entertainment, banking and financial services, private equity, retail and consumer goods.

market research dubai

Dubai Market Research: Insights and Trends

consumer behavior

Discover the latest insights and trends in Dubai's market research industry. Learn about the current state of the market, emerging trends, and how businesses can leverage this information to gain a competitive edge.

Introduction 

Dubai is a rapidly growing city located in the United Arab Emirates. With a diverse economy and a strategic location between Europe, Asia, and Africa, Dubai has become a hub for international trade and commerce.

One of the key components of the city's economy is its market research industry. Market research involves gathering and analyzing data about consumers, competitors, and the overall market to inform business decision-making. In Dubai, market research plays a crucial role in helping businesses stay competitive and make informed strategic decisions.

Market research can provide businesses with valuable insights into consumer behavior, preferences, and trends. By understanding these factors, businesses can create more effective marketing campaigns, develop products and services that better meet consumer needs, and make more informed decisions about pricing and distribution.

Overall, market research is essential for businesses looking to succeed in Dubai's competitive marketplace. In this blog, we will explore the current state of the market research industry in Dubai, emerging trends, key insights, and how businesses can leverage this information to gain a competitive edge.

Current State of Dubai's Market Research Industry

The market research industry in Dubai is rapidly expanding. According to a report by Market Research Future, the market research industry in the Middle East and Africa region is expected to grow at a compound annual growth rate of 8.6% between 2018 and 2023, with Dubai being a major contributor to this growth.

The market size of the Dubai market research industry is estimated to be around AED 250-300 million ($68-$82 million USD). The industry is composed of a mix of local and international market research agencies, ranging from small boutique firms to large global corporations.

Some of the major players in the Dubai market research industry include Kantar, Ipsos, Nielsen, and YouGov. These companies offer a wide range of services, including quantitative and qualitative research, data analytics, and consulting.

One of the key drivers of the market research industry in Dubai is the growing demand for data-driven decision-making. As businesses in Dubai become more competitive, they are increasingly turning to market research to gain a deeper understanding of their customers and competitors.

However, there are also several challenges facing the market research industry in Dubai. One of the major challenges is the lack of standardized data collection methods, which can make it difficult to compare data across different studies. Additionally, the industry is also facing increased competition from alternative sources of market data, such as social media analytics.

Despite these challenges, the market research industry in Dubai is expected to continue to grow in the coming years, driven by the increasing importance of data-driven decision-making in the region's highly competitive business environment.

Emerging Trends in Dubai's Market Research Industry

As the market research industry in Dubai continues to grow, several emerging trends are shaping the way businesses gather and analyze market data.

One of the most significant trends is the impact of technology on market research. Advancements in technology, such as artificial intelligence and machine learning, are enabling businesses to gather and analyze data faster and more efficiently than ever before. For example, predictive analytics can help businesses anticipate future trends and make more informed decisions.

Another emerging trend in Dubai's market research industry is the increasing demand for customized research solutions. Businesses are looking for tailored research solutions that are specific to their industry or target market. This trend is driven by the need for businesses to differentiate themselves in a highly competitive market.

The growth of online research methods is another key trend in Dubai's market research industry. Online surveys, social media analytics, and other digital research methods are becoming increasingly popular due to their convenience, cost-effectiveness, and ability to reach a wider audience.

Finally, the importance of data analytics and visualization is also an emerging trend in Dubai's market research industry. With vast amounts of data available, businesses are looking for ways to extract meaningful insights from this data. Advanced data analytics tools and visualization techniques help businesses make sense of complex data sets, identify patterns, and make more informed decisions.

Overall, these emerging trends are shaping the future of Dubai's market research industry, and businesses that stay up-to-date with these developments will be better equipped to make data-driven decisions and stay competitive in the market.

Key Insights from Dubai's Market Research Industry

Dubai's market research industry provides valuable insights into consumer behavior and preferences, as well as industry-specific trends and challenges. Here are some key insights from Dubai's market research industry:

  • Consumer behavior and preferences: Market research studies in Dubai provide insights into consumer behavior and preferences, including their buying habits, brand preferences, and attitudes towards products and services. These insights can help businesses tailor their marketing strategies to better target their desired audience.
  • Industry-specific insights: Dubai's market research industry also offers industry-specific insights that can be valuable for businesses operating in different sectors. For example, market research studies in the real estate industry can provide insights into demand for different types of properties, pricing trends, and customer preferences. Similarly, market research studies in the hospitality and retail industries can provide insights into consumer behavior, buying habits, and trends specific to those industries.
  • Opportunities and challenges for businesses operating in Dubai: Market research studies can also identify opportunities and challenges for businesses operating in Dubai. For example, studies may highlight emerging trends in the market that businesses can capitalize on, or identify gaps in the market that businesses can fill. Additionally, market research studies may identify challenges that businesses may face, such as changing consumer preferences or increased competition in the market.

Overall, the insights provided by Dubai's market research industry can be valuable for businesses looking to make data-driven decisions and stay ahead of the competition. By understanding consumer behavior and preferences, industry-specific trends, and opportunities and challenges in the market, businesses can develop more effective marketing strategies, identify new growth opportunities, and make informed business decisions.

How Businesses can Leverage Market Research Insights

Market research insights can provide businesses with valuable information that can be used to inform decision-making and drive growth. Here's how businesses can leverage market research insights:

Importance of data-driven decision-making: In today's competitive market, businesses need to make decisions based on data, rather than intuition or guesswork. By using market research insights, businesses can make informed decisions that are backed by data, reducing the risk of costly mistakes.

Tips for effectively using market research data: To effectively leverage market research insights, businesses should start by defining clear research objectives and selecting the appropriate research methods. Once the data is collected, businesses should analyze it thoroughly and look for patterns and trends that can inform decision-making. Finally, businesses should use the insights to develop actionable strategies and monitor their effectiveness over time.

Case studies of successful implementation of market research insights: There are many examples of businesses that have successfully leveraged market research insights to drive growth. For example, a hotel chain may use market research data to identify the most popular amenities among its target audience and develop new offerings that meet those needs. Similarly, a retail chain may use market research data to optimize its product assortment and pricing strategy to better meet the needs of its customers.

Overall, businesses that effectively leverage market research insights can gain a competitive edge and achieve long-term success. By making data-driven decisions and using insights to inform strategy, businesses can better meet the needs of their customers, identify new growth opportunities, and stay ahead of the competition.

Dubai's market research industry is an important source of insights and trends for businesses operating in the region. By keeping up-to-date with industry developments, businesses can stay ahead of the competition and make informed decisions that drive growth.

Throughout this article, we have explored the current state of Dubai's market research industry, as well as emerging trends and key insights that businesses can leverage to achieve success. From the impact of technology on market research to the importance of data analytics and visualization, Dubai's market research industry is constantly evolving and providing new opportunities for businesses.

As we look to the future, it is clear that staying up-to-date with industry developments will be essential for businesses looking to thrive in Dubai's competitive market. By leveraging market research insights and staying ahead of emerging trends, businesses can better meet the needs of their customers, identify new growth opportunities, and achieve long-term success.

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Market Research UAE

Helping companies to expand business and capture opportunities in uae..

UAE Market Research

UAE: Optimal Approach to Lead the Post-Pandemic Era

The COVID-19 pandemic had forced countries globally to postpone their economic activities, including the UAE.

The Arab world's second-largest economy recorded a 6.1 percent contraction in 2020 as tourism and oil became two of the most severely damaged sectors due to the global crisis.

The lockdown of mobility and international trade had put the region into its first recession since the financial crisis in 2009.

Tourism to Recover in 2022

However, the UAE's economy expects to vastly rebound as the region distributes vaccines to contain the spread of COVID-19. Today, UAE is among the fastest globally to inoculate its citizens, with 64.7 percent of the population vaccinated, or equivalent to 12.6 million administered vaccines.

The tactful measure of vaccine progression hopes to help jumpstart UAE's tourism while gradually restoring supply for future oil demands once the price stabilizes.

The plan to hold FIFA World Cup 2022 in Qatar would be essential in inviting tourists into the UAE and putting the region's tourism and hospitality sectors on the pre-pandemic level.

Government Approach

Aside from tourism and oil-focused accommodative measures, the UAE governments combined have spent over USD 395 billion to cushion the region's recovery from the COVID-19 pandemic.

Among the many pandemic-induced approaches, one of the more significant was the Central Bank's Targeted Economic Support Scheme which provided a zero-cost loan initiative to improve the monetary traffic within the region until mid-2022.

This year, the UAE's credit growth improvement and positive spending would dampen the COVID-19 after effects, putting the region in a bright light seen through the government forecast of a 3.5 percent inflation.

Moreover, the increasing demand for hydrocarbon energy would also catalyze the UAE's growth as the third-largest oil exporter from the Gulf. The hydrocarbon industry is forecasted to answer over 6 million barrels per day by the end of this year.

Oil Uncertainties

However, the oil-driven region still faces the lingering concern of oil prices. 2020 has seen a 20-year low on oil prices that resulted in price wars during the COVID-19 pandemic.

Today, the cost of oil remains in the range of USD 50 to 60 per barrel, which is still under the required balance to the country's budget breakeven. Therefore, the prolonged pace of oil recovery puts the UAE in a challenging position to survive the instability of the sector.

All in all, the UAE has implemented a high caliber approach to obtain prosperity in the post-pandemic era - from riding the wave of digitization, facilitating demands of renewable energies as countries take on the pledge to reduce their carbon emissions, to optimizing the existing resources necessary for the region's rebound. However, the road ahead still poses challenges and concerns that public and private institutions need to tackle.

Market Research UAE assists industry players in identifying sustainable growth strategies within UAE's multitude of industries, providing a grip of understanding towards the opportunities and potentials beyond the surface level.

Our engagements usually range from market entry strategies, competitive benchmarking, channel model identification, market assessments, M&A, and partner due diligence--without limiting one from the other.

With substantial background experience, Market Research UAE helps clients enter and thrive in the kingdom's market by leveraging an in-depth understanding of the market's characteristics, allowing us to provide a one-of-a-kind perspective and insights essential to your needs.

Our Expertise

Manufacturing

Manufacturing

Consumer & Retail

Consumer & Retail

Private Equity & Investment

Private Equity & Investment

Healthcare

Construction & Infrastructure

Technology, Media & Telecommunications

Technology, Media & Telecommunications

Chemicals & Energy

Chemical & Energy

Financial Services

Financial Services

Automotive & Mobility

Automotive & Mobility

Our success stories, feasibility & growth strategy for a building materials company in the gcc.

Developing a feasibility and growth strategy for one of the largest European building materials company to increase presence in the GCC.

Global Construction Materials Player Manufacturing Plant Feasibility Study

Conducting a feasibility study for a global construction materials company to enter the GCC market.

Our Clients

Market Research UAE Client

"We have now completed our study on entering a new market successfully and I wish to thank the team for the professional and urgent approach given our requirement relating to the specific market assessments, feasibility studies, a partner search and financial evaluation on a primary acquisition target in our market of interest . I am satisfied the consultants developed a differentiated route-to-market strategy that is comprehensive and delivered pleasingly ahead of time to meet our tight deadlines. Our objectives were met in full and I look forward to working with your team again in the future. "

General Manager

Our Client, Abu Dhabi Motors

Learn how UAE’s e-commerce industry has changed in recent years and how the industry will grow in market size in the near future.

Investment Opportunities in the UAE

What are the best investment options in UAE, and what can prospective investors expect from the market in the coming years?

UAE's Automotive Industry

What is the current automotive industry outlook in the UAE, and what opportunities are available for businesses looking to enter the market?

UAE’s Telecom

Ever-changing consumer expectations are forcing UAE’s telecom players to invest in and expand their services to appeal to growing needs.

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COMMENTS

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    The market-i journey began in Germany in 2007 when a team of seasoned research professionals came together to create an agency that could deliver and inspire their clients by answering marketing questions in a way that is intelligent, insightful, and actionable. To guide us we came up with the code of i, which governs how we think, act, and feel.

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