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journal of marketing research conference

Journal of Marketing Research

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  • Description
  • Aims and Scope
  • Editorial Board
  • Abstracting / Indexing
  • Submission Guidelines

Mission The Journal of Marketing Research ( JMR ) is a bimonthly journal serving the scholarly and practitioner communities in the field of marketing.

Editorial Objectives JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Published articles must make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship.

Nature of JMR Research JMR publishes articles representing the entire spectrum of topics in marketing. It welcomes diverse theoretical perspectives, and a wide variety of data and methodological approaches. JMR seeks papers that make methodological, substantive, and/or theoretical contributions. Empirical studies in papers that seek to make a theoretical and/or substantive contribution may involve experimental and/or observational designs and rely on primary data (including qualitative data) and/or secondary data (including meta-analytic data sets).

Methodological Contribution

Authors seeking to make a methodological contribution should compare their proposed new methods to established methods, indicating the circumstances under which the new methods are superior and why. The papers should also disclose limitations of the new methods. The papers should explain what the proposed methods might mean for understanding consumers, firms, or regulatory agencies. Papers that review methods to stimulate further research are also welcome.

Substantive Contribution

Authors seeking to make a substantive contribution should provide insights into marketing phenomena, and discuss their implications for practitioners, policy makers, and customers, among other stakeholders. Research in other disciplines such as economics, management, operations, or psychology may be used to generate insights into marketing phenomena. Papers that use analytical economic models should provide substantive insights into important marketing problems.

Theoretical Contribution

Authors seeking to make a theoretical contribution should build new theory in the field of marketing, and discuss its implications for practitioners, policy makers, customers and/or other stakeholders. Authors should highlight their theoretical contribution by briefly reviewing extant research and explaining how their work advances this research. To the extent they are relevant, authors should describe implications of their new theories for other disciplines.

Click here to subscribe to the American Marketing Association Bundle, where you can gain access to all SAGE published AMA content! Learn more about JMR at AMA.org .

JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Published articles must make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship.

Georgetown University
Northwestern University, USA
University of Pennsylvania, USA
Singapore Management University, Singapore
Pennsylvania State University, USA
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University of Chicago, USA
Leonard N. Stern School Professor of Business and Professor of Marketing at New York University
Massachusetts Institute of Technology, USA
Duke University, USA
University of Colorado, USA
University of Pennsylvania, USA
University of Maryland, USA
INSEAD
Duke University, USA
University of Wisconsin - Madison, USA
Georgetown University, USA
New York University, USA
University of Pennsylvania, USA
University of Georgia, USA
University of Kentucky, USA
University of Virginia, USA
Duke University, USA
Duke University, USA
Duke University, USA
Drexel University, USA
York University, Canada
Interdisciplinary Center (IDC) Herzilya, Israel
Vanderbilt University, USA
University of Wisconsin-Madison, USA
University of Texas at Austin, USA
Seattle University, USA
University of South Carolina, USA
Columbia University, USA
Cornell University, USA
University of Maryland, USA
Cornell University, USA
Indiana University, USA
University of Toronto, Canada
Duke University, USA
Arizona State University, USA
Boston College, USA
Dartmouth College, USA
University of Michigan, USA
University of Houston, USA
Georgia Institute of Technology, USA
Georgia State University, USA
University of Cincinnati, USA
University of Arizona, USA
University of Washington, USA
The Arizona State University, USA
Imperial College London, UK
University of Florida, USA
University of Chicago, USA
Yale University, USA
Indiana University, USA
UCLA, USA
University of Michigan, USA
University of Miami, USA
San Diego State University, USA
University of Pennsylvania, USA
University of British Columbia, Canada
University of California - San Diego, USA
University of Michigan, USA
University of Maryland, USA
University of Houston, USA
Columbia University, USA
University of Alberta, Canada
University of Michigan, USA
University of Colorado Boulder, USA
University of Louisville,USA
Columbia University, USA
University of Pennsylvania, USA
Frankfurt School of Finance & Management, Germany
Baruch College, USA
Southern Methodist University, USA
Utah State University, USA
University of North Carolina at Chapel Hill, USA
Sungkyunkwan University, South Korea
University of Virginia, USA
University of Notre Dame, USA
University of Miami, USA
Johns Hopkins University, USA
Harvard University, USA
University of Liverpool, UK
University of British Columbia, Canada
Washington University in St. Louis, USA
University of Georgia, USA
Tilburg University, Netherlands
Ohio State University, USA
Georgia Institute of Technology, USA
University of Houston, USA
HEC Paris, France
Brigham Young University, USA
Católica-Lisbon School of Business and Economics, Portugal
University of Cologne, Germany
Erasmus Universiteit Rotterdam, Netherlands
Indiana University, USA
Carnegie Mellon University, USA
University of Victoria, Canada
University of Kentucky, USA
University of Notre Dame, USA
University of South Carolina, USA
University of Maryland, USA
Indiana University, USA
City University of New York, USA
Boston College, USA
Emory University, USA
Korea University, South Korea
University of Kentucky, USA
Florida State University, USA
Vanderbilt University, USA
University of Connecticut, USA
George Washington University, USA
University of Münster, Germany
University of California, Los Angeles, USA
University of Texas at Austin, USA
Northwestern University, USA
Harvard University, USA
Washington University in St. Louis, USA
University of Pennsylvania, USA
Indian School of Business, India
University of Minnesota, USA
Harvard University, USA
Boston University, USA
University of California, San Diego, USA
Chinese University of Hong Kong, Hong Kong
University of North Carolina, Chapel Hill, USA
University of Miami, Department of Business, USA
University of Hong Kong, Hong Kong
Queen's University, Canada
Dartmouth College, USA
University of California, Riverside, USA
University of Nebraska, USA
Boston University, USA
Hong Kong University of Science and Technology, China
National University of Singapore, Singapore
University of Guelph, Canada
Erasmus University at Rotterdam
Indiana University, USA
University of Wisconsin - Madison, USA
Hong Kong University of Science and Technology, Hong Kong
Arizona State University, USA
Hong Kong University of Science & Technology, Hong Kong
University of Pittsburgh, USA
New York University, USA
University of Rochester, USA
Carnegie Mellon University, USA
University of Notre Dame, USA
University of Southern California, USA
University of Connecticut, USA
University of Maryland, USA
University of Texas, San Antonio, USA
University of Missouri, USA
Simon Frasier University, Canada
University of Pennsylvania, USA
University of Utah, USA
Rutgers University, USA
University of Melbourne, Australia
University of Alberta, Canada
University of Chicago , USA
DePaul University, USA
University of Kentucky, USA
University of Connecticut, USA
Dartmouth College, USA
Nanyang Technological University, Singapore
Northeastern University, USA
University of Southern California, USA
Indiana University, USA
University of Toronto, Canada
Arizona State University, USA
University of Tübingen, Germany
Seoul National University, South Korea
Cornell University, USA
University of Wisconsin-Madison, USA
Lehigh University, USA
University of Chicago, USA
The Ohio State University, USA
University of Michigan, USA
Bocconi University, Italy
Boston College, USA
Arizona State University, USA
University of Washington, USA
University of Missouri - Columbia, USA
Hong Kong University of Science and Technology, China
Texas A&M University, USA
University of Florida, USA
Columbia University, USA
University of Illinois, USA
Tilburg University, Netherlands
Northeastern University, USA
Indiana University, USA
Pennsylvania State University, USA
Georgetown University, USA
Northwestern University, USA
Boston University, USA
Northwestern University, USA
New York University, USA
University of California, Berkeley, USA
Loyola Marymount University, USA
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Western University
University of Arizona
Indiana University, USA
Texas A&M University, USA
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Cornell University, USA
University of Pittsburgh, USA
Pennsylvania State University, USA
University of Southern California, USA
University of Minnesota, USA
University of California, Los Angeles, USA
Boston College, USA
University of Maryland, USA
University of South Carolina, USA
University of Minnesota, USA
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Journal of Marketing Research

journal of marketing research conference

Subject Area and Category

  • Business and International Management
  • Economics and Econometrics

American Marketing Association

Publication type

00222437, 15477193

1968, 1995-2023

Information

How to publish in this journal

[email protected]

journal of marketing research conference

The set of journals have been ranked according to their SJR and divided into four equal groups, four quartiles. Q1 (green) comprises the quarter of the journals with the highest values, Q2 (yellow) the second highest values, Q3 (orange) the third highest values and Q4 (red) the lowest values.

CategoryYearQuartile
Business and International Management1999Q1
Business and International Management2000Q1
Business and International Management2001Q1
Business and International Management2002Q1
Business and International Management2003Q1
Business and International Management2004Q1
Business and International Management2005Q1
Business and International Management2006Q1
Business and International Management2007Q1
Business and International Management2008Q1
Business and International Management2009Q1
Business and International Management2010Q1
Business and International Management2011Q1
Business and International Management2012Q1
Business and International Management2013Q1
Business and International Management2014Q1
Business and International Management2015Q1
Business and International Management2016Q1
Business and International Management2017Q1
Business and International Management2018Q1
Business and International Management2019Q1
Business and International Management2020Q1
Business and International Management2021Q1
Business and International Management2022Q1
Business and International Management2023Q1
Economics and Econometrics1999Q1
Economics and Econometrics2000Q1
Economics and Econometrics2001Q1
Economics and Econometrics2002Q1
Economics and Econometrics2003Q1
Economics and Econometrics2004Q1
Economics and Econometrics2005Q1
Economics and Econometrics2006Q1
Economics and Econometrics2007Q1
Economics and Econometrics2008Q1
Economics and Econometrics2009Q1
Economics and Econometrics2010Q1
Economics and Econometrics2011Q1
Economics and Econometrics2012Q1
Economics and Econometrics2013Q1
Economics and Econometrics2014Q1
Economics and Econometrics2015Q1
Economics and Econometrics2016Q1
Economics and Econometrics2017Q1
Economics and Econometrics2018Q1
Economics and Econometrics2019Q1
Economics and Econometrics2020Q1
Economics and Econometrics2021Q1
Economics and Econometrics2022Q1
Economics and Econometrics2023Q1
Marketing1999Q1
Marketing2000Q1
Marketing2001Q1
Marketing2002Q1
Marketing2003Q1
Marketing2004Q1
Marketing2005Q1
Marketing2006Q1
Marketing2007Q1
Marketing2008Q1
Marketing2009Q1
Marketing2010Q1
Marketing2011Q1
Marketing2012Q1
Marketing2013Q1
Marketing2014Q1
Marketing2015Q1
Marketing2016Q1
Marketing2017Q1
Marketing2018Q1
Marketing2019Q1
Marketing2020Q1
Marketing2021Q1
Marketing2022Q1
Marketing2023Q1

The SJR is a size-independent prestige indicator that ranks journals by their 'average prestige per article'. It is based on the idea that 'all citations are not created equal'. SJR is a measure of scientific influence of journals that accounts for both the number of citations received by a journal and the importance or prestige of the journals where such citations come from It measures the scientific influence of the average article in a journal, it expresses how central to the global scientific discussion an average article of the journal is.

YearSJR
19993.380
20003.132
20013.565
20025.712
20035.399
20045.405
20054.599
20063.517
20073.767
20085.054
20094.467
20104.456
20115.211
20124.949
20136.449
20145.450
20155.911
20166.486
20177.819
20186.895
20197.325
20206.321
20215.372
20227.415
20235.984

Evolution of the number of published documents. All types of documents are considered, including citable and non citable documents.

YearDocuments
199978
200039
200141
200237
200335
200442
200556
200661
200758
200859
200979
201091
201192
201271
201352
201466
201558
201667
201764
201860
201960
202060
202160
202271
202377

This indicator counts the number of citations received by documents from a journal and divides them by the total number of documents published in that journal. The chart shows the evolution of the average number of times documents published in a journal in the past two, three and four years have been cited in the current year. The two years line is equivalent to journal impact factor ™ (Thomson Reuters) metric.

Cites per documentYearValue
Cites / Doc. (4 years)19991.614
Cites / Doc. (4 years)20001.543
Cites / Doc. (4 years)20011.906
Cites / Doc. (4 years)20022.462
Cites / Doc. (4 years)20033.138
Cites / Doc. (4 years)20044.099
Cites / Doc. (4 years)20054.568
Cites / Doc. (4 years)20063.629
Cites / Doc. (4 years)20073.567
Cites / Doc. (4 years)20084.300
Cites / Doc. (4 years)20095.120
Cites / Doc. (4 years)20104.899
Cites / Doc. (4 years)20114.390
Cites / Doc. (4 years)20124.495
Cites / Doc. (4 years)20134.691
Cites / Doc. (4 years)20145.379
Cites / Doc. (4 years)20155.762
Cites / Doc. (4 years)20165.895
Cites / Doc. (4 years)20176.313
Cites / Doc. (4 years)20186.122
Cites / Doc. (4 years)20197.048
Cites / Doc. (4 years)20207.610
Cites / Doc. (4 years)20217.398
Cites / Doc. (4 years)20228.167
Cites / Doc. (4 years)20239.610
Cites / Doc. (3 years)19991.614
Cites / Doc. (3 years)20001.510
Cites / Doc. (3 years)20011.685
Cites / Doc. (3 years)20022.728
Cites / Doc. (3 years)20033.179
Cites / Doc. (3 years)20043.796
Cites / Doc. (3 years)20053.553
Cites / Doc. (3 years)20063.391
Cites / Doc. (3 years)20072.969
Cites / Doc. (3 years)20083.789
Cites / Doc. (3 years)20094.876
Cites / Doc. (3 years)20104.189
Cites / Doc. (3 years)20113.803
Cites / Doc. (3 years)20123.927
Cites / Doc. (3 years)20134.638
Cites / Doc. (3 years)20144.684
Cites / Doc. (3 years)20154.799
Cites / Doc. (3 years)20164.960
Cites / Doc. (3 years)20175.723
Cites / Doc. (3 years)20185.646
Cites / Doc. (3 years)20196.764
Cites / Doc. (3 years)20206.772
Cites / Doc. (3 years)20215.994
Cites / Doc. (3 years)20228.083
Cites / Doc. (3 years)20237.503
Cites / Doc. (2 years)19991.640
Cites / Doc. (2 years)20001.057
Cites / Doc. (2 years)20011.675
Cites / Doc. (2 years)20022.525
Cites / Doc. (2 years)20032.962
Cites / Doc. (2 years)20042.819
Cites / Doc. (2 years)20053.026
Cites / Doc. (2 years)20062.837
Cites / Doc. (2 years)20072.444
Cites / Doc. (2 years)20083.336
Cites / Doc. (2 years)20094.162
Cites / Doc. (2 years)20103.275
Cites / Doc. (2 years)20113.071
Cites / Doc. (2 years)20123.475
Cites / Doc. (2 years)20133.798
Cites / Doc. (2 years)20143.488
Cites / Doc. (2 years)20153.619
Cites / Doc. (2 years)20164.355
Cites / Doc. (2 years)20174.800
Cites / Doc. (2 years)20185.031
Cites / Doc. (2 years)20195.742
Cites / Doc. (2 years)20204.433
Cites / Doc. (2 years)20215.650
Cites / Doc. (2 years)20225.800
Cites / Doc. (2 years)20236.115

Evolution of the total number of citations and journal's self-citations received by a journal's published documents during the three previous years. Journal Self-citation is defined as the number of citation from a journal citing article to articles published by the same journal.

CitesYearValue
Self Cites199985
Self Cites200029
Self Cites200123
Self Cites200228
Self Cites200336
Self Cites200444
Self Cites200551
Self Cites200643
Self Cites200728
Self Cites200847
Self Cites200942
Self Cites201076
Self Cites201175
Self Cites201272
Self Cites201374
Self Cites201450
Self Cites201536
Self Cites201643
Self Cites201753
Self Cites201838
Self Cites201950
Self Cites202051
Self Cites202150
Self Cites202273
Self Cites202362
Total Cites1999376
Total Cites2000361
Total Cites2001332
Total Cites2002431
Total Cites2003372
Total Cites2004429
Total Cites2005405
Total Cites2006451
Total Cites2007472
Total Cites2008663
Total Cites2009868
Total Cites2010821
Total Cites2011871
Total Cites20121029
Total Cites20131178
Total Cites20141007
Total Cites2015907
Total Cites2016873
Total Cites20171093
Total Cites20181067
Total Cites20191292
Total Cites20201246
Total Cites20211079
Total Cites20221455
Total Cites20231433

Evolution of the number of total citation per document and external citation per document (i.e. journal self-citations removed) received by a journal's published documents during the three previous years. External citations are calculated by subtracting the number of self-citations from the total number of citations received by the journal’s documents.

CitesYearValue
External Cites per document19991.249
External Cites per document20001.389
External Cites per document20011.569
External Cites per document20022.551
External Cites per document20032.872
External Cites per document20043.407
External Cites per document20053.105
External Cites per document20063.068
External Cites per document20072.792
External Cites per document20083.520
External Cites per document20094.640
External Cites per document20103.801
External Cites per document20113.476
External Cites per document20123.653
External Cites per document20134.346
External Cites per document20144.451
External Cites per document20154.608
External Cites per document20164.716
External Cites per document20175.445
External Cites per document20185.444
External Cites per document20196.503
External Cites per document20206.495
External Cites per document20215.717
External Cites per document20227.678
External Cites per document20237.178
Cites per document19991.614
Cites per document20001.510
Cites per document20011.685
Cites per document20022.728
Cites per document20033.179
Cites per document20043.796
Cites per document20053.553
Cites per document20063.391
Cites per document20072.969
Cites per document20083.789
Cites per document20094.876
Cites per document20104.189
Cites per document20113.803
Cites per document20123.927
Cites per document20134.638
Cites per document20144.684
Cites per document20154.799
Cites per document20164.960
Cites per document20175.723
Cites per document20185.646
Cites per document20196.764
Cites per document20206.772
Cites per document20215.994
Cites per document20228.083
Cites per document20237.503

International Collaboration accounts for the articles that have been produced by researchers from several countries. The chart shows the ratio of a journal's documents signed by researchers from more than one country; that is including more than one country address.

YearInternational Collaboration
19998.97
20002.56
20012.44
20020.00
200317.14
200423.81
200532.14
200624.59
200737.93
200838.98
200930.38
201040.66
201138.04
201236.62
201334.62
201422.73
201541.38
201640.30
201745.31
201835.00
20195.00
20205.00
20213.33
202215.49
20236.49

Not every article in a journal is considered primary research and therefore "citable", this chart shows the ratio of a journal's articles including substantial research (research articles, conference papers and reviews) in three year windows vs. those documents other than research articles, reviews and conference papers.

DocumentsYearValue
Non-citable documents19995
Non-citable documents20006
Non-citable documents20014
Non-citable documents20021
Non-citable documents20030
Non-citable documents20040
Non-citable documents20051
Non-citable documents20062
Non-citable documents20073
Non-citable documents20083
Non-citable documents20095
Non-citable documents201019
Non-citable documents201119
Non-citable documents201216
Non-citable documents20132
Non-citable documents20142
Non-citable documents20153
Non-citable documents20163
Non-citable documents20172
Non-citable documents20182
Non-citable documents20191
Non-citable documents20201
Non-citable documents20212
Non-citable documents20223
Non-citable documents20234
Citable documents1999228
Citable documents2000233
Citable documents2001193
Citable documents2002157
Citable documents2003117
Citable documents2004113
Citable documents2005113
Citable documents2006131
Citable documents2007156
Citable documents2008172
Citable documents2009173
Citable documents2010177
Citable documents2011210
Citable documents2012246
Citable documents2013252
Citable documents2014213
Citable documents2015186
Citable documents2016173
Citable documents2017189
Citable documents2018187
Citable documents2019190
Citable documents2020183
Citable documents2021178
Citable documents2022177
Citable documents2023187

Ratio of a journal's items, grouped in three years windows, that have been cited at least once vs. those not cited during the following year.

DocumentsYearValue
Uncited documents1999108
Uncited documents2000140
Uncited documents200197
Uncited documents200257
Uncited documents200323
Uncited documents200415
Uncited documents200518
Uncited documents200629
Uncited documents200742
Uncited documents200833
Uncited documents200928
Uncited documents201045
Uncited documents201150
Uncited documents201239
Uncited documents201327
Uncited documents201428
Uncited documents201530
Uncited documents201640
Uncited documents201723
Uncited documents201819
Uncited documents201915
Uncited documents202015
Uncited documents202118
Uncited documents20228
Uncited documents202315
Cited documents1999125
Cited documents200099
Cited documents2001100
Cited documents2002101
Cited documents200394
Cited documents200498
Cited documents200596
Cited documents2006104
Cited documents2007117
Cited documents2008142
Cited documents2009150
Cited documents2010151
Cited documents2011179
Cited documents2012223
Cited documents2013227
Cited documents2014187
Cited documents2015159
Cited documents2016136
Cited documents2017168
Cited documents2018170
Cited documents2019176
Cited documents2020169
Cited documents2021162
Cited documents2022172
Cited documents2023176

Evolution of the percentage of female authors.

YearFemale Percent
199931.71
20006.74
200118.52
200227.63
200321.92
200420.25
200523.96
200630.23
200723.97
200827.07
200929.11
201029.13
201125.12
201235.84
201329.69
201429.79
201529.80
201633.94
201737.13
201834.18
201924.22
202033.33
202133.77
202236.79
202338.33

Evolution of the number of documents cited by public policy documents according to Overton database.

DocumentsYearValue
Overton199922
Overton200017
Overton200115
Overton200219
Overton200315
Overton20049
Overton200518
Overton200621
Overton200716
Overton200813
Overton200924
Overton201033
Overton201126
Overton201230
Overton201314
Overton201422
Overton201514
Overton201621
Overton201714
Overton201812
Overton20197
Overton202012
Overton20216
Overton20228
Overton20232

Evoution of the number of documents related to Sustainable Development Goals defined by United Nations. Available from 2018 onwards.

DocumentsYearValue
SDG20183
SDG20194
SDG20202
SDG20219
SDG20229
SDG202310

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journal of marketing research conference

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  • The Journal of Accounting Research
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JAR Conference

  • Symposium on Private Firms: Reporting, Financing, and the Aggregate Economy
  • Chicago-Minnesota Theory Conference

Students in a Chicago Booth classroom from behind

The Journal of Accounting Research Conference occurs annually each May at the University of Chicago. The conference is funded by the Chookaszian Accounting Research Center.

The 59th annual Journal of Accounting Research Conference will take place on May 3 and May 4, 2024. The theme is "Current Topics in Accounting Research."

The conference livestreams are currently not available.  Please check back for the updated links.

Participants

Eric Allen, University of California, Riverside Spencer Anderson, Indiana University Tim Baldenius, Columbia University Ray Ball, University of Chicago John Barrios, Washington University in St. Louis Phil Berger, University of Chicago Jeremy Bertomeu, Washington University in St. Louis Anne Beyer, Stanford University Jannis Bischof, University of Mannheim Beth Blankespoor, University of Washington Matthew Bloomfield, University of Pennsylvania Jennifer Blouin, University of Pennsylvania Khrystyna Bochkay, University of Miami Jonathan Bonham, University of Illinois at Chicago Thomas Bourveau, Columbia University Mark Bradshaw, Boston College Matthias Breuer, Columbia University Samuel Chang, University of Chicago Jung Ho Choi, Stanford University Hans Christensen, University of Chicago John Core, MIT Anna Costello, University of Chicago Christine Cuny, New York University Jonas Dalmazzo, Chicago Booth Patricia Dechow, University of Southern California Ed deHaan, Stanford University Lisa DeSimone, University of Texas at Austin Peter Demerjian, Georgia State University Yiwei Dou, New York University Raphael Duguay, Yale University Peter Easton, University of Notre Dame Yonca Ertimur, University of Colorado, Boulder Jewel Evans, University of Chicago Henry Eyring, Duke University Elia Ferracuti, Duke University Paul Fischer, University of Pennsylvania Eric Floyd, University of California, San Diego Henry Friedman, University of California, Los Angeles John Gallemore, University of North Carolina Brandon Gipper, Stanford University Stephen A. Glaeser, University of North Carolina Jonathan Glover, Columbia University João Granja, University of Chicago Laura Gu, University of Chicago Luzi Hail, University of Pennsylvania Yvonne Han, University of Chicago John Hand, University of North Carolina Michelle Hanlon, MIT Grant Hayes, University of Chicago Mirko Heinle, University of Pennsylvania Stephen Hollander, Tilburg University Colleen Honigsberg, Stanford University Allen Huang, HKUST June Huang, University of Texas at Dallas Stefan Huber, Rice University Kalash Jain, Columbia University Xu Jiang, Duke University Zachary Kaplan, Washington University in St. Louis Roope Keloharju, University of Chicago John Kepler, Stanford University Maria Khrakovsky, University of Chicago Alex Kim, University of Chicago Ginha Kim, University of Chicago Jinhwan Kim, Stanford University Sehwa Kim, Columbia University                                 Freddy Kohl, University of Mannheim S.P. Kothari, MIT Eva Labro, University of North Carolina Mark Lang, University of North Carolina Volker Laux, University of Texas at Austin Sinja Leonelli, New York University Becky Lester, Stanford University Christian Leuz, University of Chicago Bradford (Lynch) Levy, University of Chicago Lisa Yao Liu, Columbia University Miao Liu, Boston College Shirley Lu, Harvard University Yao Lu, Cornell University Daniele Macciocchi, University of Miami Mark Maffett, University of Miami Kevin Markle, Michigan State University Stanimir Markov, University of Texas at Dallas Charles McClure, University of Chicago Andrew McKinley, University of Chicago Mihir Mehta, University of Michigan Kim Mendoza, University of Illinois at Urbana-Champaign Beatrice Michaeli, University of California at Los Angeles Greg Miller, University of Michigan Michael Minnis, University of Chicago Miguel Minutti-Meza, University of Miami Cassie Mongold, University of Illinois at Urbana- Champaign Maximilian Muhn, University of Chicago Fabian Nagel, University of Chicago Anya Nakhmurina, Yale University Jed Neilson, Pennsylvania State University Allison Nicoletti, University of Pennsylvania Valeri Nikolaev, University of Chicago Suzie Noh, Stanford University Maria Ogneva, University of Southern California Jim Omartian, University of Michigan Steve Orpurt, Arizona State University David Park, Seoul National University Andrea Pawliczek, University of Colorado, Boulder Matt Phillips, MIT Hong Qu, Kennesaw State University Pietro Ramella, University of Chicago Thomas Rauter, University of Chicago Kristi Rennekamp, Cornell University Amoray Riggs-Cragun, University of Chicago Sugata Roychowdhury, Northwestern University Delphine Samuels, University of Chicago Haresh Sapra, University of Chicago Timothy Shields, Chapman University Lakshmanan Shivakumar, London Business School Nemit Shroff, MIT Douglas Skinner, University of Chicago Richard Sloan, University of Southern California Abbie Smith, University of Chicago Kevin Smith, Stanford University Gurpal Sran, New York University Christopher Stewart, University of Chicago Lorien Stice-Lawrence, University of Southern California Steve Stubben, University of Utah Andrew Sutherland, MIT Sorabh Tomar, Southern Methodist University Rimmy E. Tomy, University of Chicago Laurence van Lent, Frankfurt School of Finance Rahul Vashishtha, Duke University Rodrigo Verdi, MIT Felix Vetter, University of Mannheim Hristiana Vidinova, University of Chicago David Volant, Indiana University Lauren Vollon, University of Notre Dame Charles Wang, Harvard University Clare Wang, University of Colorado, Boulder Edward Watts, Yale University Anthony Welsch, University of Chicago Regina Wittenberg Moerman, University of Southern California Yu Ting Forester Wong, City University of Hong Kong Joanna Wu, University of Rochester Hao Xue, Duke University Li Yang, Columbia University Hanbyul Yoon, University of Chicago Gwen Yu, University of Michigan Jonathan Yuan, University of Waterloo Anastasia Zakolyukina, University of Chicago Gaoqing Zhang, University of Minnesota Ruishen Zhang, Shanghai University of Finance and Economics Wuyang Zhao, University of Texas at Austin Frank Zhou, University of Pennsylvania Christina Zhu, University of Pennsylvania

Note: all times below are CDT

Thursday, May 2, 2024

5 p.m. - 6 p.m. Welcome Reception, The Study Hotel, 1227 E. 60th Street, Chicago

Friday, May 3, 2024

Rubenstein Forum, University Room B, 1201 E. 60th Street, Chicago

7:50 – 8:25 a.m. Continental Breakfast
8:25 – 8:30 a.m. Conference Welcome
8:30 – 9:40 a.m. "The Effect of the Mandatory Disclosure of Corporate Tax Returns on Reporting Bias"
Eric Allen*, University of California, Riverside
Aydin Uysal, The Schwab Corporation
9:40 – 10:05 a.m. Break
10:05 – 11:15 a.m. "Measuring Scope 3 Emissions: What are the Costs and Benefits"
Lucas Mahieux, Tilburg University
Haresh Sapra, University of Chicago
Gaoqing Zhang*, University of Minnesota
11:15 – 11:40 a.m. Break
11:40 – 12:50 p.m. "Common Investor Relations Representation"
David Volant*, Indiana University
12:50 – 2 p.m.
2:00 – 3:10 p.m.. "Short Squeezes After Short-Selling Attacks"
Lorien Stice-Lawrence*, University of Southern California
Forester Wong, City University of Hong Kong
Wuyang Zhao, University of Texas, Austin
3:10 – 4:05 p.m. Special Session: Some Thoughts on Economic Welfare and the Archival Literature in Accounting
Ray Ball, University of Chicago
5:15 p.m.
6 p.m.
7 p.m.
 9:30 p.m.

Saturday, May 4, 2024

8:30 - 9 a.m. Continental Breakfast
9 - 10:10 a.m. “The Effect of Intangible Asset Classification on Professional Financial Statement Users’ Assessment"
Spencer B. Anderson, Indiana University
Kim Mendoza, University of Illinois, Urbana-Champaign
Cassie Mongold*, University of Illinois, Urbana-Champaign
10:10 - 10:35 a.m. Break
10:35 - 10:40 a.m. 2024 Referee of the Year Announcement
10:40 - 11:50 a.m. "Accounting for Goodwill"
Stefan Huber*, Rice University
Charles McClure, University of Chicago
11:50 a.m. Conference Ends

2024 Conference Papers

  The Effect of Intangible Asset Classification on Professional Financial Statement Users’ Assessments  

Spencer B. Anderson (Indiana University), Kim Mendoza (University of Illinois, Urbana-Champaign) and Cassie Mongold (University of Illinois, Urbana-Champaign)

The effect of the mandatory disclosure of corporate tax returns on reporting bias  

Eric Allen (University of California, Riverside) and Aydin Uysal (The Charles Schwab Corporation)

Accounting for Goodwill    

Stefan Huber (Rice University) and Charles McClure (University of Chicago)

                               

Measuring Scope 3 Emissions: What are the Costs and Benefits?  

Lucas Mahieux (Tilburg University), Haresh Sapra (University of Chicago), and Gaoqing Zhang (University of Minnesota)

Short Squeezes After Short-Selling Attacks  

Lorien Stice-Lawrence (University of Southern California), Forester Wong (City University of Hong Kong), and Wuyang Zhao (University of Texas, Austin)

Common Investor Relations Representation David Volant (Indiana University)

Location and Hotel and Contact Information

Conference Location

Rubenstein Forum 1201 E. 60th Street Chicago, IL 60637

Hotel Reservation Information

The Study Hotel 1227 E. 60th Street Chicago, IL 60637  Call  (773) 643-1600 and indicate that you are a part of the 2024 JAR Conference.  You may also book your room online . 

To guarantee you receive the fixed rate of $289 per night, you must make your reservations by April 2, 2024 . 

Conference Webcasts and Livestreams

We are proud to share the recorded presentations and panel discussions from the annual Journal of Accounting Research Conference.

Watch the Full Livestream on YouTube

Journal of accounting research conference, may 5, 2023..

To watch it live on You Tube, please  click here .

Journal of Accounting Research Conference, May 6, 2023.

Do jobseekers value diversity information a mixed-methods investigation.

View the web cast

Jung Ho Choi , Stanford University Joseph Pacelli , Harvard Business School Kristina Rennekamp , Cornell University Sorabh Tomar , Southern Methodist University

Luzi Hail , University of Pennsylvania

Executive Compensation Tied to ESG Performance: International Evidence

Shira Cohen , San Diego State University Igor Kadach ,  IESE Gaizka Ormazabal ,  IESE Stefan Reichelstein ,  Stanford University

Haresh Sapra , Chicago Booth

Transmission Effects of ESG Disclosure Regulations through Bank Lending Networks

Lynn Linghuan Wang ,  Bocconi University

Valeri Nikolaev , Chicago Booth

The Effect of Firms' Information Exposure on Employees Health: Evidence from COVID-19

Lisa Yao Liu , Columbia University Shirley Lu ,  Harvard Business School

Rodrigo Verdi , MIT

Assessing the Social Impact of Corporations: Evidence from Management Control Interventions in the Supply Chain to Increase Worker Wages

Gregory Distelhorst , University of Toronto Jee-Eun Shin,  University of Toronto

Christian Leuz , Chicago Booth

Social Unrest as an Impetus for Racial Diversity: Firm Responses to the Murder of George Floyd

Karthik Balakrishnan,  Rice University Rafael Copat,  University of Texas at Dallas Daniela De la Parra,  University of North Carolina K. Ramesh,  Rice University

Philip Berger , Chicago Booth

Journal of Accounting Research Conference, May 6, 2022.

Journal of accounting research conference, may 7, 2022., face value: trait inference, performance characteristics, and market outcomes for financial analysts.

Lin Peng , Baruch College Siew Hong Teoh , University of California, Irvine Yakun Wang , Chinese University of Hong Kong Jiawen Yan , Cornell University

Douglas Skinner , Chicago Booth

Manager's Body Expansiveness, Investor Perceptions, and Firm Forecast Errors and Valuation

Antonio Dávila , IESE Business School Marti Guasch ,  ESADE Business School

Regina Wittenberg Moerman , University of Southern California

Leveraging Real-Time Big Data: Product Market and Stock Market Effects of Idiosyncratic Production Shocks

Bin Li , University of Houston Mohan Venkatachalam , Duke University

Haresh Sapra, Chicago Booth

Measuring Risk Information

Kevin C. Smith , Stanford University Eric C. So,  M.I.T.

Phil Berger , Chicago Booth

Increased Transparency of the Global Financial System Evidence from Terrorist Attacks Financing Detection in Blockchain-based Currencies

Dan Amiram , Tel Aviv University Bjørn N. Jørgensen ,  Copenhagen Business School Daniel Rabetti , Tel Aviv University

Assessing Human Information Processing in Lending Decisions: A Machine Learning Approach

Miao Liu , Boston College

Rodrigo Verdi , M.I.T.

Fundamental Analysis of Detailed Financial Data: A Machine Learning Approach

Yiwei Dou , New York University Xi Chen , New York University Yang Ha Chow , New York University Baruch Lev , New York University

Journal of Accounting Research Conference, May 7, 2021.

To watch it live on You Tube, please click here .

Journal of Accounting Research Conference, May 8, 2021.

Less information, more comparison, and better performance: evidence from a field experiment.

Henry Eyring , London School of Economics *Presenter Patrick Ferguson , Harvard Business School Sebastian Koppers , WHU

Show me the money! Dividend policy in countries with weak institutions

Atif Ellahie , University of Utah Zachary Kaplan , Washington University, St. Louis *Presenter

The Information Externality of Public Firms’ Financial Information in the State-Bond Secondary Market

Stephanie Cheng , Tulane University *Presenter

Aggressive Boards and CEO Turnover 

Cyrus Aghamolla , University of Minnesota *Presenter Tadashi Hashimoto , Yeshiva University

Responding to Activist Short Sellers: Allegations, Firm Disclosure Choices, and Outcomes

Janja Brendel , Humboldt-Universität zu Berlin James Ryans , London Business School *Presenter

The Role of Academic Research in SEC Rulemaking: Evidence from Business Roundtable v. SEC

Rachel Geoffroy , The Ohio State University *Presenter Heemin Lee , Baruch College

Anonymous Equity Research

Travis Dyer , Cornell University *Presenter Eunjee Kim , Cornell University

The Firm Next Door: Using Satellite Images to Study Local Information Advantage

Jung Koo Kang , University of Southern California Lorien Stice-Lawerence ,  University of Southern California *Presenter Forester Wong , University of Southern California

Journal of Accounting Research Conference, September 18, 2020.

Journal of accounting research conference, september 19, 2020., action-based contracts between firms and shareholders.

Jordan Schoenfeld , Georgetown University *Presenter

Corporate Disclosure as a Tacit Coordination Mechanism: Evidence from Cartel Enforcement Regulations

Thomas Bourveau , Columbia University *Presenter Guoman She , HKUST Alminas Zaldokasi , HKUST

Haresh Sapra , University of Chicago

Panel Discussion on Replication

View the Gassen's slides

Joachim Gassen , Humboldt-Universität zu Berlin Mark Lang , University of North Carolina Ivo Welch,  University of California, Los Angeles

Christian Leuz , University of Chicago

Does Private County-by-Country Reporting Deter Tax Avoidance & Income Shifting? Evidence from BEPS Action Item 13

Preetika Joshi , York University *Presenter

Evidence on the Use and Efficacy of Internal Whistleblowing Systems

Stephen Stubben , University of Utah *Presenter Kyle Welch , George Washington University

Christian Leuz,  University of Chicago

Federal Judge Ideology: A New Measure of Ex-Ante Litigation Risk

Allen Huang , HKUST *Presenter Kai Wai Hui , University of Hong Kong Reeyarn Li , University of Mannheim

Financial Reporting and Credit Ratings: On the Effects of Competition in the Rating Industry and Rating Agencies' Gatekeeper Role

Kyungha Lee , Rutgers University Stefan Schantl , University of Melbourne *Presenter

Financial Gatekeepers and Investor Protection: Evidence from Criminal Background Checks

Kelvin Law , NTU Singapore *Presenter Lillian Mills , University of Texas at Austin

An Investigation of Auditors' Judgments when Companies Release Earnings before Audit Completion

Lori Bhaskar , Indiana University Patrick Hopkins , Indiana University *Presenter Joseph Schroeder , Indiana University

Douglas Skinner , Cornell University

Pay for Praise: Do Ratings Agencies Get Paid More When They Provide Higher Ratings? An Examination of the Consequnces of the Recalibration of Municipal Debt

Anne Beatty , The Ohio State University  Jacquelyn Gillette , MIT *Presenter Reining Petacchi , Georgetown University Joseph Weber , MIT

The Disciplinary Role of Financial Statements: Evidence from Mergers and Acquisitions of Privately-Held Targets

Ciao-Wen Chen , University of Illinois at Urbana-Champaign *Presenter

Conference Introduction

Current state of registered reports in the literature.

Chris Chambers , Cardiff University

Bridging the Gap: Evidence from Externally Hired CEOs

Yonca Ertimur , University of Colorado, Boulder Caleb Rawson , University of Colorado, Boulder Jonathan L. Rogers , University of Colorado, Boulder *Presenter Sarah L.C. Zechman , University of Colorado

Effects of an Information Sharing System on Employee Creativity, Engagement, and Performance

Shelley Xin Li , University of Southern California Tatiana Sandino , Harvard Business School *Presenter

Douglas J. Skinner , Chicago Booth

Disclosure "Scriptability"

Kristian D. Allee , University of Arkansas Matthew D. DeAngelis , Georgia State University *Presenter James R. Moon, Jr. , Georgia State University

Investor Behavior and the Benefits of Dispersed Stock Ownership

Darren Bernard , London Business School Nicole L. Cade , University of Pittsburgh *Presenter Frank Hodge , University of Washington

Robert Bloomfield , Cornell University

Performance Effects of Setting a High Reference Point for Peer–Performance Comparison

Henry Eyring , London School of Economics *Presenter V.G. Narayanan , Harvard Business School

The Impact of Consulting Services on Audit Quality: An Experimental Approach

Zach Kowaleski , University of Wisconsin Brian W. Mayhew , University of Wisconsin *Presenter Amy C. Tegeler , University of Wisconsin

Philip G. Berger , Chicago Booth

Corporate Scandals and Regulation

Luzi Hail , University of Pennsylvania Ahmed Tahoun , London Business School Clare Wang , University of Iowa *Presenter

Panel Discussion: Lessons Learned and Thoughts on the Future of REP

Robert Bloomfield , Cornell University Chris Chambers , Cardiff University Christian Leuz , Chicago Booth Sarah L.C. Zechman , University of Colorado, Boulder

Direct Evidence on the Informational Properties of Earnings in Loan Contracts

View the Webcast Read the Paper

Scott Dyreng , Duke University Rahul Vashishtha , Duke University Joseph Weber , M.I.T.

Perceptions and Price: Evidence from CEO Presentations at IPO Roadshows

Elizabeth Blankespoor , Stanford University Bradley Hendricks , University of North Carolina Gregory Miller , University of Michigan

Dynamic Effects of Information Disclosure on Investment Efficiency

Sunil Dutta , University of California, Berkeley Alexander Nezlobin , University of California, Berkeley

Procyclicality of US Bank Leverage

Christian Laux , Vienna University of Economics and Business Thomas Rauter , Vienna University of Economics and Business

Earnings Management during Antidumping Investigations in Europe: Sample-Wide and Cross-Sectional Evidence

David Godsell , Virginia Tech Michael Welker , Queen’s University Ning Zhang , Queen’s University

Bank Financial Reporting and Financial System Stability

Viral Acharya , New York University Stephen Ryan , New York University

Anne Beatty , Ohio State University Amit Seru , Chicago Booth

Regulation of Disclosure and Financial Reporting: US and International Evidence

Presenters:.

Christian Leuz , Chicago Booth Peter Wysocki , University of Miami

Mary Barth , Stanford University Luigi Zingales , Chicago Booth

Field Study, Experimental, and Survey Methods in Accounting Research

View the Webcast Read the Paper by Bloomfield, et al Read the Paper by John List, Eric Floyd

Robert Bloomfield , Cornell University Mark Nelson , Cornell University Eugene Soltes , Harvard Business School

John List , University of Chicago Eric Floyd , Rice University

Causal Inference in Accounting Research

Ian Gow , Harvard Business School David Larcker , Stanford University Peter Reiss , Stanford University

Christian Hansen , Chicago Booth Miguel Minutti-Meza , University of Miami

The Real Effects of Measurement and Disclosure

Chandra Kanodia , University of Minnesota Haresh Sapra , Chicago Booth

Philip Bond , University of Washington Ron Dye , Northwestern University Richard Lambert , University of Pennsylvania

The Role of Accounting in Debt Contracting

Hans Christensen , Chicago Booth Valeri Nikolaev , Chicago Booth Regina Wittenberg Moerman , Chicago Booth

Oliver Hart , Harvard University Amir Sufi , Chicago Booth Joseph Weber , MIT

journal of marketing research conference

Reference management. Clean and simple.

How to format your references using the Journal of Marketing Research citation style

This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing Research (JMR). For a complete guide how to prepare your manuscript refer to the journal's instructions to authors .

  • Using reference management software

Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:

The citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs.
Download the
, and othersThe style is either built in or you can download a that is supported by most references management programs.
BibTeX syles are usually part of a LaTeX template. Check the if the publisher offers a LaTeX template for this journal.
  • Journal articles

Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.

Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.

  • Books and book chapters

Here are examples of references for authored and edited books as well as book chapters.

Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing Research .

This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".

  • Theses and dissertations

Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.

  • News paper articles

Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.

  • In-text citations

References should be cited in the text by name and year in parentheses :

Here are examples of in-text citations with multiple authors:

  • Two authors: (Nacher and Akutsu 2013)
  • Three authors: (Fuchs, Sornette, and Thurner 2014)
  • 4 or more authors: (Hao et al. 2014)
  • About the journal
Full journal titleJournal of Marketing Research
AbbreviationJ. Mark. Res.
ISSN (print)0022-2437
ISSN (online)1547-7193
ScopeBusiness and International Management
Marketing
Economics and Econometrics
  • Other styles
  • Annual Review of Biomedical Engineering
  • European Food Research and Technology
  • Fossil Record

International Marketing Trends Conference

VENICE 23-25 January 2025

Journal JMT

The  J ournal of Marketing Trends   ( JMT ) is positioned as an academic publication dedicated to research on  the Marketing Trends  and to supporting its development.

It is devoted to explore  new ideas and models,  and to identify  new trends in marketing  and in marketing methodologies.

Seeking to provide a diversity of views, the  Journal of Marketing Trends   aims to encourage  multi-country approaches, advanced research methods, and new topics  and issues related to marketing.  The  Journal of Marketing Trends  intends to stimulate multi-country and cross-cultural work and to act as an international arena of scientific debate.

More information about JMT in the following link :  JMT EDITORIAL POSITIONING .

Editorial Objectives  

The  Journal of Marketing Trends  aims to:

  • become the academic publication which recognizes the work of researchers concerned with new trends and developments in marketing,
  • encourage cross-disciplinary research on the major changes in marketing paradigms and new fields of original research in all aspects of marketing,
  • develop cross-country and multi-cultural research of the requisite level of quality which can be published in either English, French, German, Italian or Spanish (including abstracts of all papers in English),
  • attract high quality authors from all Continents who are developing knowledge on the major trends in marketing,
  • use the strength of the International Editorial Board to provide rapid support and feedback to reinforce the quality of the published work.

The  Journal of Marketing Trends   is interested to publish the following type of manuscripts derived from new perspective articles and advanced research in marketing: (a)  Empirical research  that report quantitative data, statistical tests and validity assessment information, (b)  Exploratory research  introducing qualitative data, verbatim and groundwork, (c)  Theoretical research  including conceptual articles, state of the art, meta-analyses, and critical essay.

Reprint information

Official Journal of the International Marketing Trends Conference

The Journal of Marketing Trends is published quarterly.

Copyright © 2011, International Marketing Trends Conference, All rights reserved. Journal of Marketing Trends (ISBN 978-2-9532811-0-2) Journal of Marketing Trends (ISSN 1961-7798)

Journal of Marketing Trends (online version) (ISSN 2114-8910) Journal des Tendances du Marketing (ISSN 1961-778X) Giornale delle Tendenze del Marketing (ISSN 1961-7801)

The views expressed in the Journal of Marketing Trends are not those of the Editorial Board or the publisher. All articles in this journal have undergone a blind review process. The authors can use their paper in part or in full on any use without asking the JMT’s permission to re-use their own work and to publish their article in printed form, electronic form, and other data storage media, transmission over the Internet and other communication networks and in any other electronic form. They are requested to cite the original publication source of their work and link to the published version. The authors assign copyright or license the publication rights in their articles to the Marketing Trends Association (Paris Venice Marketing).

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2024’s Top Marketing & Media Conferences & Events

Forbes Communications Council | May 31, 2024

Featured image for 2024’s Top Marketing & Media Conferences & Events.

In a realm where the only constant is change, the marketing and communications industry necessitates leaders to be perpetually attuned to shifts, advancements, and the pulsating rhythm of consumer behaviors. 

Attending industry conferences and events is a pivotal strategy to foster continuous learning and development. These gatherings are the nexus of knowledge and experience, offering a unique platform to explore emerging trends and dissect the nuances of effective communication strategies. They serve as a melting pot of diverse perspectives, where the confluence of ideas sparks inspiration and fosters a deeper understanding of the sector. 

For senior-level PR and communications executives, the imperative to remain at the forefront of innovation is not just an aspiration but a foundational requirement. Joining a professional organization and immersing oneself in industry-specific conferences is vital.

Becoming a Forbes Communications Council member unlocks a vault of exclusive benefits, offering growth, visibility, and connections. It’s not just about joining a network; it’s about becoming part of a community with infinite possibilities for learning and collaboration. 

This list navigates you through the top marketing conferences and events of 2024, each distinguished by its unique offerings and the opportunities it presents. We explore the specifics of what makes each event a beacon of knowledge and why attendance can be so beneficial.

Although some of these prestigious conferences have passed, it's worth looking at highlights from the events and checking out what attendees had to say, so you can be on the lookout for next year.

Cannes Lions International Festival of Creativity

Cannes Lions is the epitome of creative communication, where the world’s brightest minds converge in advertising, branding, and media. The festival offers an array of award ceremonies, workshops, and seminars focusing on creativity’s role in every aspect of business. It’s a celebration of the most imaginative and effective marketing campaigns from around the globe.

Why Attend?

For communications executives seeking inspiration, Cannes Lions is a treasure trove. It’s a chance to witness groundbreaking campaigns, engage with creative pioneers, and discuss the future of marketing communication. The insights gained here are invaluable for crafting strategies that resonate and captivate audiences. 

INBOUND by HubSpot

INBOUND is renowned for its vibrant atmosphere and a diverse lineup of speakers from various industries. The conference is a mix of educational sessions, networking events, and inspirational talks, all aimed at exploring the future of inbound marketing, sales, and customer delight.

INBOUND provides a comprehensive overview of the latest in digital marketing, content creation, and brand storytelling. It’s a hub for learning new tactics, discovering tools, and connecting with like-minded professionals. The knowledge and connections cultivated here can significantly elevate an executive’s approach to inbound marketing.

Content Marketing World Conference and Expo

This conference is a paradise for content creators and strategists. It gathers the brightest minds in content marketing to share knowledge, strategies, and trends. With a plethora of workshops, sessions, and keynotes, attendees dive deep into content creation, SEO, audience engagement, and much more.

For those aiming to master the art and science of content marketing, this event is a goldmine. It’s an opportunity to learn from industry leaders, gain hands-on experience, and discover innovative content strategy and distribution approaches. The practical knowledge gained can be directly applied to enhance content marketing initiatives.

Social Media Week

Social Media Week is a global conference that delves into the intersection of media, marketing, and technology. It explores the latest trends in social media, offering insights into effective strategies, emerging platforms, and audience engagement. Each city hosting the event tailors the content to its unique media landscape, providing a localized perspective on social media marketing.

This event is essential for communications heads looking to leverage social media effectively. It offers insights into platform algorithms, engagement tactics, and content trends. The knowledge acquired here is instrumental in crafting social media strategies that amplify brand presence and foster community engagement.

Adobe Summit

The Adobe Summit is a premier event focusing on customer experience management. It brings together industry leaders to discuss the latest technologies, strategies, and trends in digital marketing. The summit offers workshops on data analytics, personalization, advertising, and e-commerce, providing a holistic view of digital marketing.

Marketing leaders aiming to enhance customer experiences and drive digital transformation will find the Adobe Summit incredibly valuable. It’s an opportunity to learn about cutting-edge technologies, engage with digital marketing experts, and discover strategies for delivering exceptional customer experiences across various platforms.

SXSW Conference

The SXSW Conference blends technology, music, and film, offering a multidisciplinary exploration of creativity and innovation. The conference features a variety of tracks, including Brands & Marketing, Media & Journalism, and Tech Industry & Enterprise, providing a diverse and enriching experience.

SXSW is a melting pot of ideas and innovation. Communications leaders attending this event will gain a broad perspective on creative industries, explore the latest in brand storytelling, and engage with innovative technologies. The eclectic sessions and networking opportunities make SXSW a unique and enriching experience for marketing and communications professionals.

Wrapping Up 

Forbes Communication Council catalyzes professional development, providing access to many resources, thought leadership, and exclusive opportunities tailored to enrich every facet of a media executive’s journey.

Members can grow their personal brand and business by joining this organization. The opportunity to contribute articles to Forbes.com and participate in expert panels enhances one’s thought leadership profile, showcasing skills to a global audience. 

Additionally, members can reap the power of connections that Forbes Communications Council brings. It’s a gateway to forming meaningful relationships with high-caliber professionals, enabling members to join peer-to-peer networking and collaborate on business opportunities. To learn more and apply to join, click here. 

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Bibliometrics & citations, view options, recommendations, brand spillover as a marketing strategy.

When a weak-brand firm and a strong-brand firm source from a common contract manufacturer, the weak-brand firm may advertise this relationship to promote its own product. This paper investigates whether the weak-brand firm should use such brand spillover ...

Incorporating Strategic Brand Orientation into Marketing Strategy: Developing Brand through Strategically Deploying Resources

Brands are source of sustained competitive advantage. To build strong brands, brands should be put on firms’ center position and be invested in strategic level. This article addresses how to build strong brands through strategically deploying firms’ ...

Modeling Competitive Marketing Strategies: The Impact of Marketing-Mix Relationships and Industry Structure

This paper empirically analyzes the formulation of competitive marketing strategies consisting of product quality levels, promotional expenditures and prices. Using a simultaneous-equation model, we examine the use of prices and promotional spending as ...

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Inderscience Publishers

Geneva 15, Switzerland

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  • live-stream marketing
  • streamer attributes
  • streamer influence
  • marketing strategy
  • game-theoretic approach
  • Research-article

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journal of marketing research conference

Journal of Historical Research in Marketing

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Before you start

For queries relating to the status of your paper pre decision, please contact the Editor or Journal Editorial Office. For queries post acceptance, please contact the Supplier Project Manager. These details can be found in the Editorial Team section.

Author responsibilities

Our goal is to provide you with a professional and courteous experience at each stage of the review and publication process. There are also some responsibilities that sit with you as the author. Our expectation is that you will:

  • Respond swiftly to any queries during the publication process.
  • Be accountable for all aspects of your work. This includes investigating and resolving any questions about accuracy or research integrity .
  • Treat communications between you and the journal editor as confidential until an editorial decision has been made.
  • Include anyone who has made a substantial and meaningful contribution to the submission (anyone else involved in the paper should be listed in the acknowledgements).
  • Exclude anyone who hasn’t contributed to the paper, or who has chosen not to be associated with the research.
  • In accordance with COPE’s position statement on AI tools , Large Language Models cannot be credited with authorship as they are incapable of conceptualising a research design without human direction and cannot be accountable for the integrity, originality, and validity of the published work. The author(s) must describe the content created or modified as well as appropriately cite the name and version of the AI tool used; any additional works drawn on by the AI tool should also be appropriately cited and referenced. Standard tools that are used to improve spelling and grammar are not included within the parameters of this guidance. The Editor and Publisher reserve the right to determine whether the use of an AI tool is permissible.
  • If your article involves human participants, you must ensure you have considered whether or not you require ethical approval for your research, and include this information as part of your submission. Find out more about informed consent .

Generative AI usage key principles

  • Copywriting any part of an article using a generative AI tool/LLM would not be permissible, including the generation of the abstract or the literature review, for as per Emerald’s authorship criteria, the author(s) must be responsible for the work and accountable for its accuracy, integrity, and validity.
  • The generation or reporting of results using a generative AI tool/LLM is not permissible, for as per Emerald’s authorship criteria, the author(s) must be responsible for the creation and interpretation of their work and accountable for its accuracy, integrity, and validity.
  • The in-text reporting of statistics using a generative AI tool/LLM is not permissible due to concerns over the authenticity, integrity, and validity of the data produced, although the use of such a tool to aid in the analysis of the work would be permissible.
  • Copy-editing an article using a generative AI tool/LLM in order to improve its language and readability would be permissible as this mirrors standard tools already employed to improve spelling and grammar, and uses existing author-created material, rather than generating wholly new content, while the author(s) remains responsible for the original work.
  • The submission and publication of images created by AI tools or large-scale generative models is not permitted.

Research and publishing ethics

Our editors and employees work hard to ensure the content we publish is ethically sound. To help us achieve that goal, we closely follow the advice laid out in the guidelines and flowcharts on the COPE (Committee on Publication Ethics) website .

We have also developed our research and publishing ethics guidelines . If you haven’t already read these, we urge you to do so – they will help you avoid the most common publishing ethics issues.

A few key points:

  • Any manuscript you submit to this journal should be original. That means it should not have been published before in its current, or similar, form. Exceptions to this rule are outlined in our pre-print and conference paper policies .  If any substantial element of your paper has been previously published, you need to declare this to the journal editor upon submission. Please note, the journal editor may use  Crossref Similarity Check  to check on the originality of submissions received. This service compares submissions against a database of 49 million works from 800 scholarly publishers.
  • Your work should not have been submitted elsewhere and should not be under consideration by any other publication.
  • If you have a conflict of interest, you must declare it upon submission; this allows the editor to decide how they would like to proceed. Read about conflict of interest in our research and publishing ethics guidelines .
  • By submitting your work to Emerald, you are guaranteeing that the work is not in infringement of any existing copyright.

Third party copyright permissions

Prior to article submission, you need to ensure you’ve applied for, and received, written permission to use any material in your manuscript that has been created by a third party. Please note, we are unable to publish any article that still has permissions pending. The rights we require are:

  • Non-exclusive rights to reproduce the material in the article or book chapter.
  • Print and electronic rights.
  • Worldwide English-language rights.
  • To use the material for the life of the work. That means there should be no time restrictions on its re-use e.g. a one-year licence.

We are a member of the International Association of Scientific, Technical, and Medical Publishers (STM) and participate in the STM permissions guidelines , a reciprocal free exchange of material with other STM publishers.  In some cases, this may mean that you don’t need permission to re-use content. If so, please highlight this at the submission stage.

Please take a few moments to read our guide to publishing permissions  to ensure you have met all the requirements, so that we can process your submission without delay.

Open access submissions and information

All our journals currently offer two open access (OA) publishing paths; gold open access and green open access.

If you would like to, or are required to, make the branded publisher PDF (also known as the version of record) freely available immediately upon publication, you can select the gold open access route once your paper is accepted. 

If you’ve chosen to publish gold open access, this is the point you will be asked to pay the APC (article processing charge) . This varies per journal and can be found on our APC price list or on the editorial system at the point of submission. Your article will be published with a Creative Commons CC BY 4.0 user licence , which outlines how readers can reuse your work.

Alternatively, if you would like to, or are required to, publish open access but your funding doesn’t cover the cost of the APC, you can choose the green open access, or self-archiving, route. As soon as your article is published, you can make the author accepted manuscript (the version accepted for publication) openly available, free from payment and embargo periods.

You can find out more about our open access routes, our APCs and waivers and read our FAQs on our open research page. 

Find out about open

Transparency and Openness Promotion (TOP) Guidelines

We are a signatory of the Transparency and Openness Promotion (TOP) Guidelines , a framework that supports the reproducibility of research through the adoption of transparent research practices. That means we encourage you to:

  • Cite and fully reference all data, program code, and other methods in your article.
  • Include persistent identifiers, such as a Digital Object Identifier (DOI), in references for datasets and program codes. Persistent identifiers ensure future access to unique published digital objects, such as a piece of text or datasets. Persistent identifiers are assigned to datasets by digital archives, such as institutional repositories and partners in the Data Preservation Alliance for the Social Sciences (Data-PASS).
  • Follow appropriate international and national procedures with respect to data protection, rights to privacy and other ethical considerations, whenever you cite data. For further guidance please refer to our  research and publishing ethics guidelines . For an example on how to cite datasets, please refer to the references section below.

Prepare your submission

Manuscript support services.

We are pleased to partner with Editage, a platform that connects you with relevant experts in language support, translation, editing, visuals, consulting, and more. After you’ve agreed a fee, they will work with you to enhance your manuscript and get it submission-ready.

This is an optional service for authors who feel they need a little extra support. It does not guarantee your work will be accepted for review or publication.

Visit Editage

Manuscript requirements

Before you submit your manuscript, it’s important you read and follow the guidelines below. You will also find some useful tips in our structure your journal submission how-to guide.

Article files should be provided in Microsoft Word format.

While you are welcome to submit a PDF of the document alongside the Word file, PDFs alone are not acceptable. LaTeX files can also be used but only if an accompanying PDF document is provided. Acceptable figure file types are listed further below.

Articles should be between 6000  and 12500 words in length. This includes all text, for example, the structured abstract, references, all text in tables, and figures and appendices. 

Please allow 280 words for each figure or table.

A concisely worded title should be provided.

The names of all contributing authors should be added to the ScholarOne submission; please list them in the order in which you’d like them to be published. Each contributing author will need their own ScholarOne author account, from which we will extract the following details:

(institutional preferred). . We will reproduce it exactly, so any middle names and/or initials they want featured must be included. . This should be where they were based when the research for the paper was conducted.

In multi-authored papers, it’s important that ALL authors that have made a significant contribution to the paper are listed. Those who have provided support but have not contributed to the research should be featured in an acknowledgements section. You should never include people who have not contributed to the paper or who don’t want to be associated with the research. Read about our for authorship.

If you want to include these items, save them in a separate Microsoft Word document and upload the file with your submission. Where they are included, a brief professional biography of not more than 100 words should be supplied for each named author.

Your article must reference all sources of external research funding in the acknowledgements section. You should describe the role of the funder or financial sponsor in the entire research process, from study design to submission.

All submissions must include a structured abstract, following the format outlined below.

These four sub-headings and their accompanying explanations must always be included:

The following three sub-headings are optional and can be included, if applicable:


You can find some useful tips in our  how-to guide.

The maximum length of your abstract should be 250 words in total, including keywords and article classification (see the sections below).

Your submission should include up to 12 appropriate and short keywords that capture the principal topics of the paper. Our  how to guide contains some practical guidance on choosing search-engine friendly keywords.

Please note, while we will always try to use the keywords you’ve suggested, the in-house editorial team may replace some of them with matching terms to ensure consistency across publications and improve your article’s visibility.

During the submission process, you will be asked to select a type for your paper; the options are listed below. If you don’t see an exact match, please choose the best fit:

You will also be asked to select a category for your paper. The options for this are listed below. If you don’t see an exact match, please choose the best fit:

 Reports on any type of research undertaken by the author(s), including:

 Covers any paper where content is dependent on the author's opinion and interpretation. This includes journalistic and magazine-style pieces.

 Describes and evaluates technical products, processes or services.

 Focuses on developing hypotheses and is usually discursive. Covers philosophical discussions and comparative studies of other authors’ work and thinking.

 Describes actual interventions or experiences within organizations. It can be subjective and doesn’t generally report on research. Also covers a description of a legal case or a hypothetical case study used as a teaching exercise.

 This category should only be used if the main purpose of the paper is to annotate and/or critique the literature in a particular field. It could be a selective bibliography providing advice on information sources, or the paper may aim to cover the main contributors to the development of a topic and explore their different views.

 Provides an overview or historical examination of some concept, technique or phenomenon. Papers are likely to be more descriptive or instructional (‘how to’ papers) than discursive.

Headings must be concise, with a clear indication of the required hierarchy. 

The preferred format is for first level headings to be in bold, and subsequent sub-headings to be in medium italics.

Notes or endnotes should only be used if absolutely necessary. They should be identified in the text by consecutive numbers enclosed in square brackets. These numbers should then be listed, and explained, at the end of the article.

All figures (charts, diagrams, line drawings, webpages/screenshots, and photographic images) should be submitted electronically. Both colour and black and white files are accepted.

There are a few other important points to note:

Tables should be typed and submitted in a separate file to the main body of the article. The position of each table should be clearly labelled in the main body of the article with corresponding labels clearly shown in the table file. Tables should be numbered consecutively in Roman numerals (e.g. I, II, etc.).

Give each table a brief title. Ensure that any superscripts or asterisks are shown next to the relevant items and have explanations displayed as footnotes to the table, figure or plate.

Where tables, figures, appendices, and other additional content are supplementary to the article but not critical to the reader’s understanding of it, you can choose to host these supplementary files alongside your article on Insight, Emerald’s content-hosting platform (this is Emerald's recommended option as we are able to ensure the data remain accessible), or on an alternative trusted online repository. All supplementary material must be submitted prior to acceptance.

Emerald recommends that authors use the following two lists when searching for a suitable and trusted repository:

   

, you must submit these as separate files alongside your article. Files should be clearly labelled in such a way that makes it clear they are supplementary; Emerald recommends that the file name is descriptive and that it follows the format ‘Supplementary_material_appendix_1’ or ‘Supplementary tables’. All supplementary material must be mentioned at the appropriate moment in the main text of the article; there is no need to include the content of the file only the file name. A link to the supplementary material will be added to the article during production, and the material will be made available alongside the main text of the article at the point of EarlyCite publication.

Please note that Emerald will not make any changes to the material; it will not be copy-edited or typeset, and authors will not receive proofs of this content. Emerald therefore strongly recommends that you style all supplementary material ahead of acceptance of the article.

Emerald Insight can host the following file types and extensions:

, you should ensure that the supplementary material is hosted on the repository ahead of submission, and then include a link only to the repository within the article. It is the responsibility of the submitting author to ensure that the material is free to access and that it remains permanently available. Where an alternative trusted online repository is used, the files hosted should always be presented as read-only; please be aware that such usage risks compromising your anonymity during the review process if the repository contains any information that may enable the reviewer to identify you; as such, we recommend that all links to alternative repositories are reviewed carefully prior to submission.

Please note that extensive supplementary material may be subject to peer review; this is at the discretion of the journal Editor and dependent on the content of the material (for example, whether including it would support the reviewer making a decision on the article during the peer review process).

All references in your manuscript must be formatted using one of the recognised Harvard styles. You are welcome to use the Harvard style Emerald has adopted – we’ve provided a detailed guide below. Want to use a different Harvard style? That’s fine, our typesetters will make any necessary changes to your manuscript if it is accepted. Please ensure you check all your citations for completeness, accuracy and consistency.

References to other publications in your text should be written as follows:

, 2006) Please note, ‘ ' should always be written in italics.

A few other style points. These apply to both the main body of text and your final list of references.

At the end of your paper, please supply a reference list in alphabetical order using the style guidelines below. Where a DOI is available, this should be included at the end of the reference.

Surname, initials (year),  , publisher, place of publication.

e.g. Harrow, R. (2005),  , Simon & Schuster, New York, NY.

Surname, initials (year), "chapter title", editor's surname, initials (Ed.), , publisher, place of publication, page numbers.

e.g. Calabrese, F.A. (2005), "The early pathways: theory to practice – a continuum", Stankosky, M. (Ed.),  , Elsevier, New York, NY, pp.15-20.

Surname, initials (year), "title of article",  , volume issue, page numbers.

e.g. Capizzi, M.T. and Ferguson, R. (2005), "Loyalty trends for the twenty-first century",  , Vol. 22 No. 2, pp.72-80.

Surname, initials (year of publication), "title of paper", in editor’s surname, initials (Ed.),  , publisher, place of publication, page numbers.

e.g. Wilde, S. and Cox, C. (2008), “Principal factors contributing to the competitiveness of tourism destinations at varying stages of development”, in Richardson, S., Fredline, L., Patiar A., & Ternel, M. (Ed.s),  , Griffith University, Gold Coast, Qld, pp.115-118.

Surname, initials (year), "title of paper", paper presented at [name of conference], [date of conference], [place of conference], available at: URL if freely available on the internet (accessed date).

e.g. Aumueller, D. (2005), "Semantic authoring and retrieval within a wiki", paper presented at the European Semantic Web Conference (ESWC), 29 May-1 June, Heraklion, Crete, available at: http://dbs.uni-leipzig.de/file/aumueller05wiksar.pdf (accessed 20 February 2007).

Surname, initials (year), "title of article", working paper [number if available], institution or organization, place of organization, date.

e.g. Moizer, P. (2003), "How published academic research can inform policy decisions: the case of mandatory rotation of audit appointments", working paper, Leeds University Business School, University of Leeds, Leeds, 28 March.

 (year), "title of entry", volume, edition, title of encyclopaedia, publisher, place of publication, page numbers.

e.g.   (1926), "Psychology of culture contact", Vol. 1, 13th ed., Encyclopaedia Britannica, London and New York, NY, pp.765-771.

(for authored entries, please refer to book chapter guidelines above)

Surname, initials (year), "article title",  , date, page numbers.

e.g. Smith, A. (2008), "Money for old rope",  , 21 January, pp.1, 3-4.

 (year), "article title", date, page numbers.

e.g.   (2008), "Small change", 2 February, p.7.

Surname, initials (year), "title of document", unpublished manuscript, collection name, inventory record, name of archive, location of archive.

e.g. Litman, S. (1902), "Mechanism & Technique of Commerce", unpublished manuscript, Simon Litman Papers, Record series 9/5/29 Box 3, University of Illinois Archives, Urbana-Champaign, IL.

If available online, the full URL should be supplied at the end of the reference, as well as the date that the resource was accessed.

Surname, initials (year), “title of electronic source”, available at: persistent URL (accessed date month year).

e.g. Weida, S. and Stolley, K. (2013), “Developing strong thesis statements”, available at: https://owl.english.purdue.edu/owl/resource/588/1/ (accessed 20 June 2018)

Standalone URLs, i.e. those without an author or date, should be included either inside parentheses within the main text, or preferably set as a note (Roman numeral within square brackets within text followed by the full URL address at the end of the paper).

Surname, initials (year),  , name of data repository, available at: persistent URL, (accessed date month year).

e.g. Campbell, A. and Kahn, R.L. (2015),  , ICPSR07218-v4, Inter-university Consortium for Political and Social Research (distributor), Ann Arbor, MI, available at: https://doi.org/10.3886/ICPSR07218.v4 (accessed 20 June 2018)

Submit your manuscript

There are a number of key steps you should follow to ensure a smooth and trouble-free submission.

Double check your manuscript

Before submitting your work, it is your responsibility to check that the manuscript is complete, grammatically correct, and without spelling or typographical errors. A few other important points:

  • Give the journal aims and scope a final read. Is your manuscript definitely a good fit? If it isn’t, the editor may decline it without peer review.
  • Does your manuscript comply with our research and publishing ethics guidelines ?
  • Have you cleared any necessary publishing permissions ?
  • Have you followed all the formatting requirements laid out in these author guidelines?
  • If you need to refer to your own work, use wording such as ‘previous research has demonstrated’ not ‘our previous research has demonstrated’.
  • If you need to refer to your own, currently unpublished work, don’t include this work in the reference list.
  • Any acknowledgments or author biographies should be uploaded as separate files.
  • Carry out a final check to ensure that no author names appear anywhere in the manuscript. This includes in figures or captions.

You will find a helpful submission checklist on the website Think.Check.Submit .

The submission process

All manuscripts should be submitted through our editorial system by the corresponding author.

The only way to submit to the journal is through the journal’s ScholarOne site as accessed via the Emerald website, and not by email or through any third-party agent/company, journal representative, or website. Submissions should be done directly by the author(s) through the ScholarOne site and not via a third-party proxy on their behalf.

A separate author account is required for each journal you submit to. If this is your first time submitting to this journal, please choose the Create an account or Register now option in the editorial system. If you already have an Emerald login, you are welcome to reuse the existing username and password here.

Please note, the next time you log into the system, you will be asked for your username. This will be the email address you entered when you set up your account.

Don't forget to add your  ORCiD ID during the submission process. It will be embedded in your published article, along with a link to the ORCiD registry allowing others to easily match you with your work.

Don’t have one yet? It only takes a few moments to register for a free ORCiD identifier .

Visit the ScholarOne support centre  for further help and guidance.

What you can expect next

You will receive an automated email from the journal editor, confirming your successful submission. It will provide you with a manuscript number, which will be used in all future correspondence about your submission. If you have any reason to suspect the confirmation email you receive might be fraudulent, please contact the journal editor in the first instance.

Post submission

Review and decision process.

Each submission is checked by the editor. At this stage, they may choose to decline or unsubmit your manuscript if it doesn’t fit the journal aims and scope, or they feel the language/manuscript quality is too low.

If they think it might be suitable for the publication, they will send it to at least two independent referees for double anonymous peer review.  Once these reviewers have provided their feedback, the editor may decide to accept your manuscript, request minor or major revisions, or decline your work.

While all journals work to different timescales, the goal is that the editor will inform you of their first decision within 60 days.

During this period, we will send you automated updates on the progress of your manuscript via our submission system, or you can log in to check on the current status of your paper.  Each time we contact you, we will quote the manuscript number you were given at the point of submission. If you receive an email that does not match these criteria, it could be fraudulent and we recommend you contact the journal editor in the first instance.

Manuscript transfer service

Emerald’s manuscript transfer service takes the pain out of the submission process if your manuscript doesn’t fit your initial journal choice. Our team of expert Editors from participating journals work together to identify alternative journals that better align with your research, ensuring your work finds the ideal publication home it deserves. Our dedicated team is committed to supporting authors like you in finding the right home for your research.

If a journal is participating in the manuscript transfer program, the Editor has the option to recommend your paper for transfer. If a transfer decision is made by the Editor, you will receive an email with the details of the recommended journal and the option to accept or reject the transfer. It’s always down to you as the author to decide if you’d like to accept. If you do accept, your paper and any reviewer reports will automatically be transferred to the recommended journals. Authors will then confirm resubmissions in the new journal’s ScholarOne system.

Our Manuscript Transfer Service page has more information on the process.

If your submission is accepted

Open access.

Once your paper is accepted, you will have the opportunity to indicate whether you would like to publish your paper via the gold open access route.

If you’ve chosen to publish gold open access, this is the point you will be asked to pay the APC (article processing charge).  This varies per journal and can be found on our APC price list or on the editorial system at the point of submission. Your article will be published with a Creative Commons CC BY 4.0 user licence , which outlines how readers can reuse your work.

For UK journal article authors - if you wish to submit your work accepted by Emerald to REF 2021, you must make a ‘closed deposit’ of your accepted manuscript to your respective institutional repository upon acceptance of your article. Articles accepted for publication after 1st April 2018 should be deposited as soon as possible, but no later than three months after the acceptance date. For further information and guidance, please refer to the REF 2021 website.

All accepted authors are sent an email with a link to a licence form.  This should be checked for accuracy, for example whether contact and affiliation details are up to date and your name is spelled correctly, and then returned to us electronically. If there is a reason why you can’t assign copyright to us, you should discuss this with your journal content editor. You will find their contact details on the editorial team section above.

Proofing and typesetting

Once we have received your completed licence form, the article will pass directly into the production process. We will carry out editorial checks, copyediting, and typesetting and then return proofs to you (if you are the corresponding author) for your review. This is your opportunity to correct any typographical errors, grammatical errors or incorrect author details. We can’t accept requests to rewrite texts at this stage.

When the page proofs are finalised, the fully typeset and proofed version of record is published online. This is referred to as the EarlyCite version. While an EarlyCite article has yet to be assigned to a volume or issue, it does have a digital object identifier (DOI) and is fully citable. It will be compiled into an issue according to the journal’s issue schedule, with papers being added by chronological date of publication.

How to share your paper

Visit our author rights page  to find out how you can reuse and share your work.

To find tips on increasing the visibility of your published paper, read about  how to promote your work .

Correcting inaccuracies in your published paper

Sometimes errors are made during the research, writing and publishing processes. When these issues arise, we have the option of withdrawing the paper or introducing a correction notice. Find out more about our  article withdrawal and correction policies .

Need to make a change to the author list? See our frequently asked questions (FAQs) below.

Frequently asked questions

The only time we will ever ask you for money to publish in an Emerald journal is if you have chosen to publish via the gold open access route. You will be asked to pay an APC (article-processing charge) once your paper has been accepted (unless it is a sponsored open access journal), and never at submission.

At no other time will you be asked to contribute financially towards your article’s publication, processing, or review. If you haven’t chosen gold open access and you receive an email that appears to be from Emerald, the journal, or a third party, asking you for payment to publish, please contact our support team via .

Please contact the editor for the journal, with a copy of your CV. You will find their contact details on the editorial team tab on this page.

Typically, papers are added to an issue according to their date of publication. If you would like to know in advance which issue your paper will appear in, please contact the content editor of the journal. You will find their contact details on the editorial team tab on this page. Once your paper has been published in an issue, you will be notified by email.

Please email the journal editor – you will find their contact details on the editorial team tab on this page. If you ever suspect an email you’ve received from Emerald might not be genuine, you are welcome to verify it with the content editor for the journal, whose contact details can be found on the editorial team tab on this page.

If you’ve read the aims and scope on the journal landing page and are still unsure whether your paper is suitable for the journal, please email the editor and include your paper's title and structured abstract. They will be able to advise on your manuscript’s suitability. You will find their contact details on the Editorial team tab on this page.

Authorship and the order in which the authors are listed on the paper should be agreed prior to submission. We have a right first time policy on this and no changes can be made to the list once submitted. If you have made an error in the submission process, please email the Journal Editorial Office who will look into your request – you will find their contact details on the editorial team tab on this page.

  • Dr Richard Hawkins University of Wolverhampton - UK [email protected]

Associate Editor

  • Professor Brian Jones (History of Marketing Thought) Quinnipiac University - USA
  • Professor Leighann Neilson Carleton University - Canada
  • Jacqueline Reid Wachholz (Sources of Historical Research in Marketing) Duke University - USA
  • Associate Professor Stefan Schwarzkopf (Consumption History) Copenhagen Business School - Denmark
  • Professor Eric H Shaw (Forgotten Classics) Florida Atlantic University - USA
  • Inger Stole (Advertising History) University of Illinois - USA
  • Dr Mark Tadajewski (Exploration and Insights) University of York and Royal Holloway, University of London - UK
  • Richard Whitfield [email protected]

Journal Editorial Office (For queries related to pre-acceptance)

  • Sanjana Kuril Emerald Publishing [email protected]

Supplier Project Manager (For queries related to post-acceptance)

  • Sagar Gaikwad Emerald Publishing [email protected]

Editorial Advisory Board

  • Andrew Alexander University of Surrey - UK
  • Nicholas Alexander Lancaster University - UK
  • Fred Beard University of Oklahoma - USA
  • Russell W. Belk Schulich School of Business, York University, Canada
  • John Benson University of Wolverhampton - UK
  • Hartmut Berghoff Georg-August-Universitat Gottingen - Germany
  • Barry Boothman University of New Brunswick - Canada
  • Blaine Branchik Quinnipiac University - USA
  • Stephen Brown University of Ulster - UK
  • Jason Chambers University of Illinois at Urbana-Champagne - USA
  • David Clampin Liverpool John Moores University - UK
  • Robert Crawford Royal Melbourne Institute of Technology - Australia
  • Peggy Cunningham Dalhousie University - Canada
  • Daniele Dalli Università di Pisa - Italy
  • Judy Foster Davis Eastern Michigan University - USA
  • Tracey Deutsch University of Minnesota - USA
  • Charles A. Ingene University of Oklahoma - USA
  • Eminegul Karababa Middle East Technical University, Ankara - Turkey
  • William Keep The College of New Jersey - USA
  • Susie Khamis University of Technology Sydney - Australia
  • Philip Kotler J. L. Kellogg School of Management, Northwestern University - USA
  • Jayne Krisjanous Victoria University of Wellington - New Zealand
  • William Lazer Florida Atlantic University - USA
  • Jan Logemann Institut für Wirtschafts- und Sozialgeschichte - Germany
  • Pauline Maclaran Royal Holloway, University of London - UK
  • Md. Tarique Newaz University of Wisconsin - Green Bay - USA
  • Ross Petty Babson College - USA
  • Richard Pollay University of British Columbia - Canada
  • Thomas Powers University of Alabama at Birmingham - USA
  • Andrew Pressey University of Birmingham - UK
  • Daniel Robinson University of Western Ontario - Canada
  • Ronald Savitt University of Vermont - USA
  • Jonathan Schroeder Rochester Institute of Technology - USA
  • Stanley J Shapiro Simon Fraser University - Canada
  • Jagdish N Sheth Emory University - USA
  • Robert Tamilia Retired - Canada
  • Rohit Varman Indian Institute of Management Calcutta - India
  • William Wilkie University of Notre Dame - USA
  • Ian F Wilkinson The University of Sydney - Australia
  • Terrence Witkowski California State University, Long Beach - USA
  • Ben Wooliscroft University of Otago - New Zealand
  • Teresa da Silva Lopes University of York - UK

Citation metrics

CiteScore 2023

Further information

CiteScore is a simple way of measuring the citation impact of sources, such as journals.

Calculating the CiteScore is based on the number of citations to documents (articles, reviews, conference papers, book chapters, and data papers) by a journal over four years, divided by the number of the same document types indexed in Scopus and published in those same four years.

For more information and methodology visit the Scopus definition

CiteScore Tracker 2024

(updated monthly)

CiteScore Tracker is calculated in the same way as CiteScore, but for the current year rather than previous, complete years.

The CiteScore Tracker calculation is updated every month, as a current indication of a title's performance.

2023 Impact Factor

The Journal Impact Factor is published each year by Clarivate Analytics. It is a measure of the number of times an average paper in a particular journal is cited during the preceding two years.

For more information and methodology see Clarivate Analytics

5-year Impact Factor (2023)

A base of five years may be more appropriate for journals in certain fields because the body of citations may not be large enough to make reasonable comparisons, or it may take longer than two years to publish and distribute leading to a longer period before others cite the work.

Actual value is intentionally only displayed for the most recent year. Earlier values are available in the Journal Citation Reports from Clarivate Analytics .

Publication timeline

Time to first decision

Time to first decision , expressed in days, the "first decision" occurs when the journal’s editorial team reviews the peer reviewers’ comments and recommendations. Based on this feedback, they decide whether to accept, reject, or request revisions for the manuscript.

Data is taken from submissions between 1st June 2023 and 31st May 2024

Acceptance rate

The acceptance rate is a measurement of how many manuscripts a journal accepts for publication compared to the total number of manuscripts submitted expressed as a percentage %

Data is taken from submissions between 1st June 2023 and 31st May 2024 .

This journal is abstracted and indexed by

  • The Publication Forum (Finland)
  • Emerging Sources Citation Index (Clarivate Analytics)
  • ReadCube Discover
  • Australian Business Deans Council (ABDC) Journal Quality List - B ranking
  • Chartered Association of Business Schools (CABS, UK) Academic Journal Guide

This journal is ranked by:

  • FMS Journal Rating Guide (D)

Reviewer information

Peer review process.

This journal engages in a double-anonymous peer review process, which strives to match the expertise of a reviewer with the submitted manuscript. Reviews are completed with evidence of thoughtful engagement with the manuscript, provide constructive feedback, and add value to the overall knowledge and information presented in the manuscript.

The mission of the peer review process is to achieve excellence and rigour in scholarly publications and research.

Our vision is to give voice to professionals in the subject area who contribute unique and diverse scholarly perspectives to the field.

The journal values diverse perspectives from the field and reviewers who provide critical, constructive, and respectful feedback to authors. Reviewers come from a variety of organizations, careers, and backgrounds from around the world.

All invitations to review, abstracts, manuscripts, and reviews should be kept confidential. Reviewers must not share their review or information about the review process with anyone without the agreement of the editors and authors involved, even after publication. This also applies to other reviewers’ “comments to author” which are shared with you on decision.

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Resources to guide you through the review process

Discover practical tips and guidance on all aspects of peer review in our reviewers' section. See how being a reviewer could benefit your career, and discover what's involved in shaping a review.

More reviewer information

Calls for papers

Selling beauty: historical perspectives on the marketing of cosmetics and makeup.

Submit your paper here! Introduction Throughout history, women have been expected to discipline and reshape their bodies in accordance with expec...

Marketing and Retailing Clothing and Fashion – the Long View

Submit your paper here! Introduction The modern fashion industry is built on successful marketing and branding, from haute couture houses to high...

Thank you to the 2022 Reviewers of Journal of Historical Research in Marketing

The publishing and editorial teams would like to thank the following, for their invaluable service as 2022 reviewers for this journal. We are very grateful for the contributions made. With their help, the journal has been able to publish such high...

Thank you to the 2021 Reviewers of Journal of Historical Research in Marketing

The publishing and editorial teams would like to thank the following, for their invaluable service as 2021 reviewers for this journal. We are very grateful for the contributions made. With their help, the journal has been able to publish such high...

Literati awards

journal of marketing research conference

  Journal of Historical Research in Marketing - Literati Award Winners 2022 

We are pleased to announce our 2022 Literati Award winners. Outstanding Paper Commercialising public health...

journal of marketing research conference

Journal of Historical Research in Marketing - Literati Award Winners 2021

We are pleased to announce our 2021 Literati Award winners. Outstanding Paper Advertising food to Australia...

journal of marketing research conference

Journal of Historical Research in Marketing - Literati Award Winners 2020

We are pleased to announce our 2020 Literati Award winners. Outstanding Paper Selling the consumer: the marketing of advertising sp...

Journal of Historical Research in Marketing is the only quarterly, peer-reviewed journal publishing high quality, original, academic research that focuses entirely on marketing history and the history of marketing thought.

Signatory of DORA logo

Aims and scope

The essence of an historical perspective is a thorough, systematic, critical awareness of the changes (or continuity) in events over time and of the context in which change or continuity occurs.

In addition to regular full-length research articles, the Journal of Historical Research in Marketing (JHRM) occasionally features material under the following sections. Explorations & Insights includes invited commentaries about marketing history and the history of marketing thought. These tend to be shorter (three to six thousand words) than the full articles that run in each issue.  Sources of Historical Research in Marketing includes short essays introducing unexplored and novel archives and other primary historical resources, their contents and relevance to marketing history.  Archivists or library professionals who believe their collections might be of interest to marketing historians are invited to submit essays to contribute to this section. JHRM also invites historical review essays that focus on historically important marketing books under the section Forgotten Classics.  

Marketing history broadly defined including advertising, retailing, channels of distribution, product design and branding, pricing strategies, market research, and consumption behaviour.

History of marketing thought including the histories of marketing ideas, concepts, theories, and schools of marketing thought including the lives and times of marketing thinkers both academic and practitioner.

Latest articles

These are the latest articles published in this journal (Last updated: May 2024 )

The promotion of Spanish travel agencies from the 20th century to the present

Declining demand in the antiques market: insights from an online community, marketing via shangbangs (chinese business networks), top downloaded articles.

These are the most downloaded articles over the last 12 months for this journal (Last updated: May 2024 )

"Welcome to pure food city": tracing discourses of health in the promotional publications of the Postum Cereal Company, 1920-1925

The role of the state in consumer culture: the case of "operation vin" in sweden., social network sites and competition: a tale of youtube, 2005-2015.

These are the top cited articles for this journal, from the last 12 months according to Crossref (Last updated: May 2024 )

Twitter Killed the Media Star: A Historical Evolution of Marketing Communication used by Spanish Universities

Tout casse, tout passe, tout lasse; et tout se remplace: resurrecting declining brands by leveraging brand-pastness, related journals.

This journal is part of our Marketing collection. Explore our Marketing subject area to find out more.  

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Journal of Services Marketing addresses a range of services-related issues of interest to marketing scholars and...

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The mission of the Journal of Research in Interactive Marketing is to address substantive issues in interactive...

journal of marketing research conference

This journal is aligned with our responsible management goal

We aim to champion researchers, practitioners, policymakers and organisations who share our goals of contributing to a more ethical, responsible and sustainable way of working.

SDG 2 Zero hunger

You have exceeded your limit for simultaneous device logins.

Your current subscription allows you to be actively logged in on up to three (3) devices simultaneously. click on continue below to log out of other sessions and log in on this device., biography & memoir | prepub alert, january 2025 titles.

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Foodie memoirs, an indie rocker's life story, and multiple books that wrestle with racial justice are on offer this month, along with a memoir from The Book Thief author Markus Zusak.

journal of marketing research conference

Brunton, Pam. Between Two Waters: Heritage, Landscape and the Modern Cook. Canongate. Jan. 2025. ISBN 9781805301776. 304p. $27. MEMOIR

Brunton, the chef behind Inver restaurant and a recipient of a Green Michelin Star, offers a critique of the food industry while also writing about her restaurant, culinary heritage, sustenance, and sustainability in this mix of memoir and manifesto.

Case, Neko. The Harder I Fight the More I Love You: A Memoir. Grand Central. Jan. 2025. ISBN 9781538710500. 288p. $30. MEMOIR

Two-time Grammy nominee Case, a founding member of the New Pornographers, writes a memoir about her childhood, poverty, and her career in the music industry. Reflecting her focus on hard-hitting lyrics, the book is being blurbed by Rachel Yoder, Susan Orlean, and Maggie Smith.

Corren, Andy. Dirtbag Queen. Grand Central. Jan. 2025. ISBN 9781538742228. 288p. $30. MEMOIR

Playwright and performer Corren, who became famous for the obituary he wrote about his mother, Renay Mandel Corren, expands his family biography with this memoir. It encompasses his entire family this time, along with their history, stories, and relationships.

Eden, Caroline. Cold Kitchen: A Year of Culinary Journeys. Bloomsbury. Jan. 2025. ISBN 9781526658982. 256p. $27.99. MEMOIR

Award-winning Eden, author of the travel-focused culinary works Red Sands , Black Sea , and Samarkand , settles into her home kitchen to share recipes from her many journeys, stories about her adventures, and reflections about her home kitchen and what she has learned through her explorations.

Hawkins, Lee. I Am Nobody’s Slave: How Uncovering My Family’s History Set Me Free. Amistad. Jan. 2025. ISBN 9780062823168. 320p. $28.99. MEMOIR

Hawkins, a Pulitzer Prize finalist and former Wall Street Journal writer, considers his family history and how systemic racism, enslavement, and racial violence have affected each generation, using his legacy to remark upon the history of the nation. With a 75K-copy first printing.

Lanier, Tamara. From These Roots: My Fight with Harvard To Reclaim My Legacy. Crown. Jan. 2025. ISBN 9780593727720. 288p. $30. MEMOIR

Lanier, the plaintiff in a lawsuit against Harvard, details her family history and fight to win reparations from the university over their possession of daguerreotypes of her direct ancestors, Renty Taylor and his daughter Delia, two enslaved people who were forced to sit for the photographs by a Harvard professor who used those images to further the cause of white supremacy.

Lewkowicz, Josef. The Survivor: How I Survived Six Concentration Camps and Became a Nazi Hunter. Harper Horizon. Jan. 2025. ISBN 9781400249527. 288p. $29.99. MEMOIR

Lewkowicz, a survivor of six concentration camps during the Holocaust, later became a Nazi hunter who captured SS commander Amon Goeth (a key figure in Schindler’s List ). Here Lewkowicz details how he survived the Nazi takeover of Europe Europe and relentlessly sought justice after World War II.

Moseley Braun, Carol. Trailblazer: Perseverance in Life and Politics. Hanover Square. Jan. 2025. ISBN 9781335523839. 320p. $32.99. MEMOIR

Ambassador Moseley Braun offers a memoir about her childhood, family, and coming of age, but also of her groundbreaking political career, which began in the 1970s. She marched with Dr. Martin Luther King Jr., ran for president, and was the first Black woman senator in the United States Congress.

Moses, Omo. The White Peril: A Family Memoir. Beacon. Jan. 2025. ISBN 9780807004821. 280p. $29.95. MEMOIR

Moses, founder and CEO of MathTalk and son of civil rights organizer Robert P. Moses, writes about three generations of his family—his own, his great-grandfather’s, and his father’s—using his father’s writings and his great-grandfather’s sermons to explicate the Black experience and call for racial justice.

Reichert, Bonny. How To Share an Egg: A True Story of Hunger, Love, and Plenty. Ballantine. Jan. 2025. ISBN 9780593599167. 304p. $30. MEMOIR

Winner of the Dave Greber Book Award for social justice writing, Reichert pens a culinary memoir about her childhood, early adulthood, and midlife as she reflects on her father’s survival of the Holocaust, her family’s foodways, and all that she has come to know about food, history, and inheritance.

Tanenhaus, Sam. Buckley: The Life and the Revolution That Changed America. Random. Mar. 2025. ISBN 9780375502347. 912p. $40. BIOGRAPHY

Before his death in 2008, William F. Buckley Jr. selected Tanenhaus to write his biography. (Tanenhaus was the editor of the New York Times Book Review and the bestselling author of a 1997 biography of Soviet spy Whittaker Chambers.) With access to Buckley’s papers and inner circle, Tanenhaus details both the life of the man and the conservative movement he led.

Zusak, Markus. Three Wild Dogs (and the Truth): A Memoir. Harper. Jan. 2025. ISBN 9780063426078. 288p. $30. MEMOIR

Margaret A. Edwards Award winner Zusak, the bestselling author of The Book Thief , The Messenger , and Bridge of Clay , turns to memoir; the publisher is keeping a tight lid on any additional details.

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