These cookies are essential to enable the services to provide the requested feature, such as remembering you have logged in.
Confirm My Selections
The Journal of Accounting Research Conference occurs annually each May at the University of Chicago. The conference is funded by the Chookaszian Accounting Research Center.
The 59th annual Journal of Accounting Research Conference will take place on May 3 and May 4, 2024. The theme is "Current Topics in Accounting Research."
The conference livestreams are currently not available. Please check back for the updated links.
Participants
Eric Allen, University of California, Riverside Spencer Anderson, Indiana University Tim Baldenius, Columbia University Ray Ball, University of Chicago John Barrios, Washington University in St. Louis Phil Berger, University of Chicago Jeremy Bertomeu, Washington University in St. Louis Anne Beyer, Stanford University Jannis Bischof, University of Mannheim Beth Blankespoor, University of Washington Matthew Bloomfield, University of Pennsylvania Jennifer Blouin, University of Pennsylvania Khrystyna Bochkay, University of Miami Jonathan Bonham, University of Illinois at Chicago Thomas Bourveau, Columbia University Mark Bradshaw, Boston College Matthias Breuer, Columbia University Samuel Chang, University of Chicago Jung Ho Choi, Stanford University Hans Christensen, University of Chicago John Core, MIT Anna Costello, University of Chicago Christine Cuny, New York University Jonas Dalmazzo, Chicago Booth Patricia Dechow, University of Southern California Ed deHaan, Stanford University Lisa DeSimone, University of Texas at Austin Peter Demerjian, Georgia State University Yiwei Dou, New York University Raphael Duguay, Yale University Peter Easton, University of Notre Dame Yonca Ertimur, University of Colorado, Boulder Jewel Evans, University of Chicago Henry Eyring, Duke University Elia Ferracuti, Duke University Paul Fischer, University of Pennsylvania Eric Floyd, University of California, San Diego Henry Friedman, University of California, Los Angeles John Gallemore, University of North Carolina Brandon Gipper, Stanford University Stephen A. Glaeser, University of North Carolina Jonathan Glover, Columbia University João Granja, University of Chicago Laura Gu, University of Chicago Luzi Hail, University of Pennsylvania Yvonne Han, University of Chicago John Hand, University of North Carolina Michelle Hanlon, MIT Grant Hayes, University of Chicago Mirko Heinle, University of Pennsylvania Stephen Hollander, Tilburg University Colleen Honigsberg, Stanford University Allen Huang, HKUST June Huang, University of Texas at Dallas Stefan Huber, Rice University Kalash Jain, Columbia University Xu Jiang, Duke University Zachary Kaplan, Washington University in St. Louis Roope Keloharju, University of Chicago John Kepler, Stanford University Maria Khrakovsky, University of Chicago Alex Kim, University of Chicago Ginha Kim, University of Chicago Jinhwan Kim, Stanford University Sehwa Kim, Columbia University Freddy Kohl, University of Mannheim S.P. Kothari, MIT Eva Labro, University of North Carolina Mark Lang, University of North Carolina Volker Laux, University of Texas at Austin Sinja Leonelli, New York University Becky Lester, Stanford University Christian Leuz, University of Chicago Bradford (Lynch) Levy, University of Chicago Lisa Yao Liu, Columbia University Miao Liu, Boston College Shirley Lu, Harvard University Yao Lu, Cornell University Daniele Macciocchi, University of Miami Mark Maffett, University of Miami Kevin Markle, Michigan State University Stanimir Markov, University of Texas at Dallas Charles McClure, University of Chicago Andrew McKinley, University of Chicago Mihir Mehta, University of Michigan Kim Mendoza, University of Illinois at Urbana-Champaign Beatrice Michaeli, University of California at Los Angeles Greg Miller, University of Michigan Michael Minnis, University of Chicago Miguel Minutti-Meza, University of Miami Cassie Mongold, University of Illinois at Urbana- Champaign Maximilian Muhn, University of Chicago Fabian Nagel, University of Chicago Anya Nakhmurina, Yale University Jed Neilson, Pennsylvania State University Allison Nicoletti, University of Pennsylvania Valeri Nikolaev, University of Chicago Suzie Noh, Stanford University Maria Ogneva, University of Southern California Jim Omartian, University of Michigan Steve Orpurt, Arizona State University David Park, Seoul National University Andrea Pawliczek, University of Colorado, Boulder Matt Phillips, MIT Hong Qu, Kennesaw State University Pietro Ramella, University of Chicago Thomas Rauter, University of Chicago Kristi Rennekamp, Cornell University Amoray Riggs-Cragun, University of Chicago Sugata Roychowdhury, Northwestern University Delphine Samuels, University of Chicago Haresh Sapra, University of Chicago Timothy Shields, Chapman University Lakshmanan Shivakumar, London Business School Nemit Shroff, MIT Douglas Skinner, University of Chicago Richard Sloan, University of Southern California Abbie Smith, University of Chicago Kevin Smith, Stanford University Gurpal Sran, New York University Christopher Stewart, University of Chicago Lorien Stice-Lawrence, University of Southern California Steve Stubben, University of Utah Andrew Sutherland, MIT Sorabh Tomar, Southern Methodist University Rimmy E. Tomy, University of Chicago Laurence van Lent, Frankfurt School of Finance Rahul Vashishtha, Duke University Rodrigo Verdi, MIT Felix Vetter, University of Mannheim Hristiana Vidinova, University of Chicago David Volant, Indiana University Lauren Vollon, University of Notre Dame Charles Wang, Harvard University Clare Wang, University of Colorado, Boulder Edward Watts, Yale University Anthony Welsch, University of Chicago Regina Wittenberg Moerman, University of Southern California Yu Ting Forester Wong, City University of Hong Kong Joanna Wu, University of Rochester Hao Xue, Duke University Li Yang, Columbia University Hanbyul Yoon, University of Chicago Gwen Yu, University of Michigan Jonathan Yuan, University of Waterloo Anastasia Zakolyukina, University of Chicago Gaoqing Zhang, University of Minnesota Ruishen Zhang, Shanghai University of Finance and Economics Wuyang Zhao, University of Texas at Austin Frank Zhou, University of Pennsylvania Christina Zhu, University of Pennsylvania
Note: all times below are CDT
5 p.m. - 6 p.m. | Welcome Reception, The Study Hotel, 1227 E. 60th Street, Chicago |
Rubenstein Forum, University Room B, 1201 E. 60th Street, Chicago
7:50 – 8:25 a.m. | Continental Breakfast |
8:25 – 8:30 a.m. | Conference Welcome |
8:30 – 9:40 a.m. | "The Effect of the Mandatory Disclosure of Corporate Tax Returns on Reporting Bias" Eric Allen*, University of California, Riverside Aydin Uysal, The Schwab Corporation |
9:40 – 10:05 a.m. | Break |
10:05 – 11:15 a.m. | "Measuring Scope 3 Emissions: What are the Costs and Benefits" Lucas Mahieux, Tilburg University Haresh Sapra, University of Chicago Gaoqing Zhang*, University of Minnesota |
11:15 – 11:40 a.m. | Break |
11:40 – 12:50 p.m. | "Common Investor Relations Representation" David Volant*, Indiana University |
12:50 – 2 p.m. | |
2:00 – 3:10 p.m.. | "Short Squeezes After Short-Selling Attacks" Lorien Stice-Lawrence*, University of Southern California Forester Wong, City University of Hong Kong Wuyang Zhao, University of Texas, Austin |
3:10 – 4:05 p.m. | Special Session: Some Thoughts on Economic Welfare and the Archival Literature in Accounting Ray Ball, University of Chicago |
5:15 p.m. | |
6 p.m. | |
7 p.m. | |
9:30 p.m. | |
8:30 - 9 a.m. | Continental Breakfast |
9 - 10:10 a.m. | “The Effect of Intangible Asset Classification on Professional Financial Statement Users’ Assessment" Spencer B. Anderson, Indiana University Kim Mendoza, University of Illinois, Urbana-Champaign Cassie Mongold*, University of Illinois, Urbana-Champaign |
10:10 - 10:35 a.m. | Break |
10:35 - 10:40 a.m. | 2024 Referee of the Year Announcement |
10:40 - 11:50 a.m. | "Accounting for Goodwill" Stefan Huber*, Rice University Charles McClure, University of Chicago |
11:50 a.m. | Conference Ends |
The Effect of Intangible Asset Classification on Professional Financial Statement Users’ Assessments
Spencer B. Anderson (Indiana University), Kim Mendoza (University of Illinois, Urbana-Champaign) and Cassie Mongold (University of Illinois, Urbana-Champaign)
The effect of the mandatory disclosure of corporate tax returns on reporting bias
Eric Allen (University of California, Riverside) and Aydin Uysal (The Charles Schwab Corporation)
Accounting for Goodwill
Stefan Huber (Rice University) and Charles McClure (University of Chicago)
Measuring Scope 3 Emissions: What are the Costs and Benefits?
Lucas Mahieux (Tilburg University), Haresh Sapra (University of Chicago), and Gaoqing Zhang (University of Minnesota)
Short Squeezes After Short-Selling Attacks
Lorien Stice-Lawrence (University of Southern California), Forester Wong (City University of Hong Kong), and Wuyang Zhao (University of Texas, Austin)
Common Investor Relations Representation David Volant (Indiana University)
Location and Hotel and Contact Information
Conference Location
Rubenstein Forum 1201 E. 60th Street Chicago, IL 60637
Hotel Reservation Information
The Study Hotel 1227 E. 60th Street Chicago, IL 60637 Call (773) 643-1600 and indicate that you are a part of the 2024 JAR Conference. You may also book your room online .
To guarantee you receive the fixed rate of $289 per night, you must make your reservations by April 2, 2024 .
We are proud to share the recorded presentations and panel discussions from the annual Journal of Accounting Research Conference.
Journal of accounting research conference, may 5, 2023..
To watch it live on You Tube, please click here .
Do jobseekers value diversity information a mixed-methods investigation.
View the web cast
Jung Ho Choi , Stanford University Joseph Pacelli , Harvard Business School Kristina Rennekamp , Cornell University Sorabh Tomar , Southern Methodist University
Luzi Hail , University of Pennsylvania
Shira Cohen , San Diego State University Igor Kadach , IESE Gaizka Ormazabal , IESE Stefan Reichelstein , Stanford University
Haresh Sapra , Chicago Booth
Lynn Linghuan Wang , Bocconi University
Valeri Nikolaev , Chicago Booth
Lisa Yao Liu , Columbia University Shirley Lu , Harvard Business School
Rodrigo Verdi , MIT
Gregory Distelhorst , University of Toronto Jee-Eun Shin, University of Toronto
Christian Leuz , Chicago Booth
Karthik Balakrishnan, Rice University Rafael Copat, University of Texas at Dallas Daniela De la Parra, University of North Carolina K. Ramesh, Rice University
Philip Berger , Chicago Booth
Journal of accounting research conference, may 7, 2022., face value: trait inference, performance characteristics, and market outcomes for financial analysts.
Lin Peng , Baruch College Siew Hong Teoh , University of California, Irvine Yakun Wang , Chinese University of Hong Kong Jiawen Yan , Cornell University
Douglas Skinner , Chicago Booth
Antonio Dávila , IESE Business School Marti Guasch , ESADE Business School
Regina Wittenberg Moerman , University of Southern California
Bin Li , University of Houston Mohan Venkatachalam , Duke University
Haresh Sapra, Chicago Booth
Kevin C. Smith , Stanford University Eric C. So, M.I.T.
Phil Berger , Chicago Booth
Dan Amiram , Tel Aviv University Bjørn N. Jørgensen , Copenhagen Business School Daniel Rabetti , Tel Aviv University
Miao Liu , Boston College
Rodrigo Verdi , M.I.T.
Yiwei Dou , New York University Xi Chen , New York University Yang Ha Chow , New York University Baruch Lev , New York University
To watch it live on You Tube, please click here .
Less information, more comparison, and better performance: evidence from a field experiment.
Henry Eyring , London School of Economics *Presenter Patrick Ferguson , Harvard Business School Sebastian Koppers , WHU
Atif Ellahie , University of Utah Zachary Kaplan , Washington University, St. Louis *Presenter
Stephanie Cheng , Tulane University *Presenter
Cyrus Aghamolla , University of Minnesota *Presenter Tadashi Hashimoto , Yeshiva University
Janja Brendel , Humboldt-Universität zu Berlin James Ryans , London Business School *Presenter
Rachel Geoffroy , The Ohio State University *Presenter Heemin Lee , Baruch College
Travis Dyer , Cornell University *Presenter Eunjee Kim , Cornell University
Jung Koo Kang , University of Southern California Lorien Stice-Lawerence , University of Southern California *Presenter Forester Wong , University of Southern California
Journal of accounting research conference, september 19, 2020., action-based contracts between firms and shareholders.
Jordan Schoenfeld , Georgetown University *Presenter
Thomas Bourveau , Columbia University *Presenter Guoman She , HKUST Alminas Zaldokasi , HKUST
Haresh Sapra , University of Chicago
View the Gassen's slides
Joachim Gassen , Humboldt-Universität zu Berlin Mark Lang , University of North Carolina Ivo Welch, University of California, Los Angeles
Christian Leuz , University of Chicago
Preetika Joshi , York University *Presenter
Stephen Stubben , University of Utah *Presenter Kyle Welch , George Washington University
Christian Leuz, University of Chicago
Allen Huang , HKUST *Presenter Kai Wai Hui , University of Hong Kong Reeyarn Li , University of Mannheim
Kyungha Lee , Rutgers University Stefan Schantl , University of Melbourne *Presenter
Kelvin Law , NTU Singapore *Presenter Lillian Mills , University of Texas at Austin
Lori Bhaskar , Indiana University Patrick Hopkins , Indiana University *Presenter Joseph Schroeder , Indiana University
Douglas Skinner , Cornell University
Anne Beatty , The Ohio State University Jacquelyn Gillette , MIT *Presenter Reining Petacchi , Georgetown University Joseph Weber , MIT
Ciao-Wen Chen , University of Illinois at Urbana-Champaign *Presenter
Current state of registered reports in the literature.
Chris Chambers , Cardiff University
Yonca Ertimur , University of Colorado, Boulder Caleb Rawson , University of Colorado, Boulder Jonathan L. Rogers , University of Colorado, Boulder *Presenter Sarah L.C. Zechman , University of Colorado
Shelley Xin Li , University of Southern California Tatiana Sandino , Harvard Business School *Presenter
Douglas J. Skinner , Chicago Booth
Kristian D. Allee , University of Arkansas Matthew D. DeAngelis , Georgia State University *Presenter James R. Moon, Jr. , Georgia State University
Darren Bernard , London Business School Nicole L. Cade , University of Pittsburgh *Presenter Frank Hodge , University of Washington
Robert Bloomfield , Cornell University
Henry Eyring , London School of Economics *Presenter V.G. Narayanan , Harvard Business School
Zach Kowaleski , University of Wisconsin Brian W. Mayhew , University of Wisconsin *Presenter Amy C. Tegeler , University of Wisconsin
Philip G. Berger , Chicago Booth
Luzi Hail , University of Pennsylvania Ahmed Tahoun , London Business School Clare Wang , University of Iowa *Presenter
Robert Bloomfield , Cornell University Chris Chambers , Cardiff University Christian Leuz , Chicago Booth Sarah L.C. Zechman , University of Colorado, Boulder
View the Webcast Read the Paper
Scott Dyreng , Duke University Rahul Vashishtha , Duke University Joseph Weber , M.I.T.
Elizabeth Blankespoor , Stanford University Bradley Hendricks , University of North Carolina Gregory Miller , University of Michigan
Sunil Dutta , University of California, Berkeley Alexander Nezlobin , University of California, Berkeley
Christian Laux , Vienna University of Economics and Business Thomas Rauter , Vienna University of Economics and Business
David Godsell , Virginia Tech Michael Welker , Queen’s University Ning Zhang , Queen’s University
Viral Acharya , New York University Stephen Ryan , New York University
Anne Beatty , Ohio State University Amit Seru , Chicago Booth
Presenters:.
Christian Leuz , Chicago Booth Peter Wysocki , University of Miami
Mary Barth , Stanford University Luigi Zingales , Chicago Booth
View the Webcast Read the Paper by Bloomfield, et al Read the Paper by John List, Eric Floyd
Robert Bloomfield , Cornell University Mark Nelson , Cornell University Eugene Soltes , Harvard Business School
John List , University of Chicago Eric Floyd , Rice University
Ian Gow , Harvard Business School David Larcker , Stanford University Peter Reiss , Stanford University
Christian Hansen , Chicago Booth Miguel Minutti-Meza , University of Miami
Chandra Kanodia , University of Minnesota Haresh Sapra , Chicago Booth
Philip Bond , University of Washington Ron Dye , Northwestern University Richard Lambert , University of Pennsylvania
Hans Christensen , Chicago Booth Valeri Nikolaev , Chicago Booth Regina Wittenberg Moerman , Chicago Booth
Oliver Hart , Harvard University Amir Sufi , Chicago Booth Joseph Weber , MIT
Reference management. Clean and simple.
This is a short guide how to format citations and the bibliography in a manuscript for Journal of Marketing Research (JMR). For a complete guide how to prepare your manuscript refer to the journal's instructions to authors .
Typically you don't format your citations and bibliography by hand. The easiest way is to use a reference manager:
The citation style is built in and you can choose it in Settings > Citation Style or Paperpile > Citation Style in Google Docs. | |
Download the | |
, and others | The style is either built in or you can download a that is supported by most references management programs. |
BibTeX syles are usually part of a LaTeX template. Check the if the publisher offers a LaTeX template for this journal. |
Those examples are references to articles in scholarly journals and how they are supposed to appear in your bibliography.
Not all journals organize their published articles in volumes and issues, so these fields are optional. Some electronic journals do not provide a page range, but instead list an article identifier. In a case like this it's safe to use the article identifier instead of the page range.
Here are examples of references for authored and edited books as well as book chapters.
Sometimes references to web sites should appear directly in the text rather than in the bibliography. Refer to the Instructions to authors for Journal of Marketing Research .
This example shows the general structure used for government reports, technical reports, and scientific reports. If you can't locate the report number then it might be better to cite the report as a book. For reports it is usually not individual people that are credited as authors, but a governmental department or agency like "U. S. Food and Drug Administration" or "National Cancer Institute".
Theses including Ph.D. dissertations, Master's theses or Bachelor theses follow the basic format outlined below.
Unlike scholarly journals, news papers do not usually have a volume and issue number. Instead, the full date and page number is required for a correct reference.
References should be cited in the text by name and year in parentheses :
Here are examples of in-text citations with multiple authors:
Full journal title | Journal of Marketing Research |
---|---|
Abbreviation | J. Mark. Res. |
ISSN (print) | 0022-2437 |
ISSN (online) | 1547-7193 |
Scope | Business and International Management Marketing Economics and Econometrics |
International Marketing Trends Conference
VENICE 23-25 January 2025
The J ournal of Marketing Trends ( JMT ) is positioned as an academic publication dedicated to research on the Marketing Trends and to supporting its development.
It is devoted to explore new ideas and models, and to identify new trends in marketing and in marketing methodologies.
Seeking to provide a diversity of views, the Journal of Marketing Trends aims to encourage multi-country approaches, advanced research methods, and new topics and issues related to marketing. The Journal of Marketing Trends intends to stimulate multi-country and cross-cultural work and to act as an international arena of scientific debate.
More information about JMT in the following link : JMT EDITORIAL POSITIONING .
Editorial Objectives
The Journal of Marketing Trends aims to:
The Journal of Marketing Trends is interested to publish the following type of manuscripts derived from new perspective articles and advanced research in marketing: (a) Empirical research that report quantitative data, statistical tests and validity assessment information, (b) Exploratory research introducing qualitative data, verbatim and groundwork, (c) Theoretical research including conceptual articles, state of the art, meta-analyses, and critical essay.
Reprint information
Official Journal of the International Marketing Trends Conference
The Journal of Marketing Trends is published quarterly.
Copyright © 2011, International Marketing Trends Conference, All rights reserved. Journal of Marketing Trends (ISBN 978-2-9532811-0-2) Journal of Marketing Trends (ISSN 1961-7798)
Journal of Marketing Trends (online version) (ISSN 2114-8910) Journal des Tendances du Marketing (ISSN 1961-778X) Giornale delle Tendenze del Marketing (ISSN 1961-7801)
The views expressed in the Journal of Marketing Trends are not those of the Editorial Board or the publisher. All articles in this journal have undergone a blind review process. The authors can use their paper in part or in full on any use without asking the JMT’s permission to re-use their own work and to publish their article in printed form, electronic form, and other data storage media, transmission over the Internet and other communication networks and in any other electronic form. They are requested to cite the original publication source of their work and link to the published version. The authors assign copyright or license the publication rights in their articles to the Marketing Trends Association (Paris Venice Marketing).
Forbes Communications Council | May 31, 2024
In a realm where the only constant is change, the marketing and communications industry necessitates leaders to be perpetually attuned to shifts, advancements, and the pulsating rhythm of consumer behaviors.
Attending industry conferences and events is a pivotal strategy to foster continuous learning and development. These gatherings are the nexus of knowledge and experience, offering a unique platform to explore emerging trends and dissect the nuances of effective communication strategies. They serve as a melting pot of diverse perspectives, where the confluence of ideas sparks inspiration and fosters a deeper understanding of the sector.
For senior-level PR and communications executives, the imperative to remain at the forefront of innovation is not just an aspiration but a foundational requirement. Joining a professional organization and immersing oneself in industry-specific conferences is vital.
Becoming a Forbes Communications Council member unlocks a vault of exclusive benefits, offering growth, visibility, and connections. It’s not just about joining a network; it’s about becoming part of a community with infinite possibilities for learning and collaboration.
This list navigates you through the top marketing conferences and events of 2024, each distinguished by its unique offerings and the opportunities it presents. We explore the specifics of what makes each event a beacon of knowledge and why attendance can be so beneficial.
Although some of these prestigious conferences have passed, it's worth looking at highlights from the events and checking out what attendees had to say, so you can be on the lookout for next year.
Cannes Lions is the epitome of creative communication, where the world’s brightest minds converge in advertising, branding, and media. The festival offers an array of award ceremonies, workshops, and seminars focusing on creativity’s role in every aspect of business. It’s a celebration of the most imaginative and effective marketing campaigns from around the globe.
For communications executives seeking inspiration, Cannes Lions is a treasure trove. It’s a chance to witness groundbreaking campaigns, engage with creative pioneers, and discuss the future of marketing communication. The insights gained here are invaluable for crafting strategies that resonate and captivate audiences.
INBOUND is renowned for its vibrant atmosphere and a diverse lineup of speakers from various industries. The conference is a mix of educational sessions, networking events, and inspirational talks, all aimed at exploring the future of inbound marketing, sales, and customer delight.
INBOUND provides a comprehensive overview of the latest in digital marketing, content creation, and brand storytelling. It’s a hub for learning new tactics, discovering tools, and connecting with like-minded professionals. The knowledge and connections cultivated here can significantly elevate an executive’s approach to inbound marketing.
This conference is a paradise for content creators and strategists. It gathers the brightest minds in content marketing to share knowledge, strategies, and trends. With a plethora of workshops, sessions, and keynotes, attendees dive deep into content creation, SEO, audience engagement, and much more.
For those aiming to master the art and science of content marketing, this event is a goldmine. It’s an opportunity to learn from industry leaders, gain hands-on experience, and discover innovative content strategy and distribution approaches. The practical knowledge gained can be directly applied to enhance content marketing initiatives.
Social Media Week is a global conference that delves into the intersection of media, marketing, and technology. It explores the latest trends in social media, offering insights into effective strategies, emerging platforms, and audience engagement. Each city hosting the event tailors the content to its unique media landscape, providing a localized perspective on social media marketing.
This event is essential for communications heads looking to leverage social media effectively. It offers insights into platform algorithms, engagement tactics, and content trends. The knowledge acquired here is instrumental in crafting social media strategies that amplify brand presence and foster community engagement.
The Adobe Summit is a premier event focusing on customer experience management. It brings together industry leaders to discuss the latest technologies, strategies, and trends in digital marketing. The summit offers workshops on data analytics, personalization, advertising, and e-commerce, providing a holistic view of digital marketing.
Marketing leaders aiming to enhance customer experiences and drive digital transformation will find the Adobe Summit incredibly valuable. It’s an opportunity to learn about cutting-edge technologies, engage with digital marketing experts, and discover strategies for delivering exceptional customer experiences across various platforms.
The SXSW Conference blends technology, music, and film, offering a multidisciplinary exploration of creativity and innovation. The conference features a variety of tracks, including Brands & Marketing, Media & Journalism, and Tech Industry & Enterprise, providing a diverse and enriching experience.
SXSW is a melting pot of ideas and innovation. Communications leaders attending this event will gain a broad perspective on creative industries, explore the latest in brand storytelling, and engage with innovative technologies. The eclectic sessions and networking opportunities make SXSW a unique and enriching experience for marketing and communications professionals.
Forbes Communication Council catalyzes professional development, providing access to many resources, thought leadership, and exclusive opportunities tailored to enrich every facet of a media executive’s journey.
Members can grow their personal brand and business by joining this organization. The opportunity to contribute articles to Forbes.com and participate in expert panels enhances one’s thought leadership profile, showcasing skills to a global audience.
Additionally, members can reap the power of connections that Forbes Communications Council brings. It’s a gateway to forming meaningful relationships with high-caliber professionals, enabling members to join peer-to-peer networking and collaborate on business opportunities. To learn more and apply to join, click here.
New citation alert added.
This alert has been successfully added and will be sent to:
You will be notified whenever a record that you have chosen has been cited.
To manage your alert preferences, click on the button below.
Please log in to your account
Bibliometrics & citations, view options, recommendations, brand spillover as a marketing strategy.
When a weak-brand firm and a strong-brand firm source from a common contract manufacturer, the weak-brand firm may advertise this relationship to promote its own product. This paper investigates whether the weak-brand firm should use such brand spillover ...
Brands are source of sustained competitive advantage. To build strong brands, brands should be put on firms’ center position and be invested in strategic level. This article addresses how to build strong brands through strategically deploying firms’ ...
This paper empirically analyzes the formulation of competitive marketing strategies consisting of product quality levels, promotional expenditures and prices. Using a simultaneous-equation model, we examine the use of prices and promotional spending as ...
Published in.
Inderscience Publishers
Geneva 15, Switzerland
Author tags.
Other metrics, bibliometrics, article metrics.
Login options.
Check if you have access through your login credentials or your institution to get full access on this article.
Share this publication link.
Copying failed.
Affiliations, export citations.
We are preparing your search results for download ...
We will inform you here when the file is ready.
Your file of search results citations is now ready.
Your search export query has expired. Please try again.
Journal of Historical Research in Marketing
For queries relating to the status of your paper pre decision, please contact the Editor or Journal Editorial Office. For queries post acceptance, please contact the Supplier Project Manager. These details can be found in the Editorial Team section.
Our goal is to provide you with a professional and courteous experience at each stage of the review and publication process. There are also some responsibilities that sit with you as the author. Our expectation is that you will:
Our editors and employees work hard to ensure the content we publish is ethically sound. To help us achieve that goal, we closely follow the advice laid out in the guidelines and flowcharts on the COPE (Committee on Publication Ethics) website .
We have also developed our research and publishing ethics guidelines . If you haven’t already read these, we urge you to do so – they will help you avoid the most common publishing ethics issues.
A few key points:
Prior to article submission, you need to ensure you’ve applied for, and received, written permission to use any material in your manuscript that has been created by a third party. Please note, we are unable to publish any article that still has permissions pending. The rights we require are:
We are a member of the International Association of Scientific, Technical, and Medical Publishers (STM) and participate in the STM permissions guidelines , a reciprocal free exchange of material with other STM publishers. In some cases, this may mean that you don’t need permission to re-use content. If so, please highlight this at the submission stage.
Please take a few moments to read our guide to publishing permissions to ensure you have met all the requirements, so that we can process your submission without delay.
All our journals currently offer two open access (OA) publishing paths; gold open access and green open access.
If you would like to, or are required to, make the branded publisher PDF (also known as the version of record) freely available immediately upon publication, you can select the gold open access route once your paper is accepted.
If you’ve chosen to publish gold open access, this is the point you will be asked to pay the APC (article processing charge) . This varies per journal and can be found on our APC price list or on the editorial system at the point of submission. Your article will be published with a Creative Commons CC BY 4.0 user licence , which outlines how readers can reuse your work.
Alternatively, if you would like to, or are required to, publish open access but your funding doesn’t cover the cost of the APC, you can choose the green open access, or self-archiving, route. As soon as your article is published, you can make the author accepted manuscript (the version accepted for publication) openly available, free from payment and embargo periods.
You can find out more about our open access routes, our APCs and waivers and read our FAQs on our open research page.
Find out about open
We are a signatory of the Transparency and Openness Promotion (TOP) Guidelines , a framework that supports the reproducibility of research through the adoption of transparent research practices. That means we encourage you to:
Manuscript support services.
We are pleased to partner with Editage, a platform that connects you with relevant experts in language support, translation, editing, visuals, consulting, and more. After you’ve agreed a fee, they will work with you to enhance your manuscript and get it submission-ready.
This is an optional service for authors who feel they need a little extra support. It does not guarantee your work will be accepted for review or publication.
Visit Editage
Before you submit your manuscript, it’s important you read and follow the guidelines below. You will also find some useful tips in our structure your journal submission how-to guide.
| Article files should be provided in Microsoft Word format. While you are welcome to submit a PDF of the document alongside the Word file, PDFs alone are not acceptable. LaTeX files can also be used but only if an accompanying PDF document is provided. Acceptable figure file types are listed further below. |
| Articles should be between 6000 and 12500 words in length. This includes all text, for example, the structured abstract, references, all text in tables, and figures and appendices. Please allow 280 words for each figure or table. |
| A concisely worded title should be provided. |
| The names of all contributing authors should be added to the ScholarOne submission; please list them in the order in which you’d like them to be published. Each contributing author will need their own ScholarOne author account, from which we will extract the following details: (institutional preferred). . We will reproduce it exactly, so any middle names and/or initials they want featured must be included. . This should be where they were based when the research for the paper was conducted.In multi-authored papers, it’s important that ALL authors that have made a significant contribution to the paper are listed. Those who have provided support but have not contributed to the research should be featured in an acknowledgements section. You should never include people who have not contributed to the paper or who don’t want to be associated with the research. Read about our for authorship. |
| If you want to include these items, save them in a separate Microsoft Word document and upload the file with your submission. Where they are included, a brief professional biography of not more than 100 words should be supplied for each named author. |
| Your article must reference all sources of external research funding in the acknowledgements section. You should describe the role of the funder or financial sponsor in the entire research process, from study design to submission. |
| All submissions must include a structured abstract, following the format outlined below. These four sub-headings and their accompanying explanations must always be included: The following three sub-headings are optional and can be included, if applicable:
The maximum length of your abstract should be 250 words in total, including keywords and article classification (see the sections below). |
| Your submission should include up to 12 appropriate and short keywords that capture the principal topics of the paper. Our how to guide contains some practical guidance on choosing search-engine friendly keywords. Please note, while we will always try to use the keywords you’ve suggested, the in-house editorial team may replace some of them with matching terms to ensure consistency across publications and improve your article’s visibility. |
| During the submission process, you will be asked to select a type for your paper; the options are listed below. If you don’t see an exact match, please choose the best fit:
You will also be asked to select a category for your paper. The options for this are listed below. If you don’t see an exact match, please choose the best fit: Reports on any type of research undertaken by the author(s), including: Covers any paper where content is dependent on the author's opinion and interpretation. This includes journalistic and magazine-style pieces. Describes and evaluates technical products, processes or services. Focuses on developing hypotheses and is usually discursive. Covers philosophical discussions and comparative studies of other authors’ work and thinking. Describes actual interventions or experiences within organizations. It can be subjective and doesn’t generally report on research. Also covers a description of a legal case or a hypothetical case study used as a teaching exercise. This category should only be used if the main purpose of the paper is to annotate and/or critique the literature in a particular field. It could be a selective bibliography providing advice on information sources, or the paper may aim to cover the main contributors to the development of a topic and explore their different views. Provides an overview or historical examination of some concept, technique or phenomenon. Papers are likely to be more descriptive or instructional (‘how to’ papers) than discursive. |
| Headings must be concise, with a clear indication of the required hierarchy. |
| Notes or endnotes should only be used if absolutely necessary. They should be identified in the text by consecutive numbers enclosed in square brackets. These numbers should then be listed, and explained, at the end of the article. |
| All figures (charts, diagrams, line drawings, webpages/screenshots, and photographic images) should be submitted electronically. Both colour and black and white files are accepted. |
| Tables should be typed and submitted in a separate file to the main body of the article. The position of each table should be clearly labelled in the main body of the article with corresponding labels clearly shown in the table file. Tables should be numbered consecutively in Roman numerals (e.g. I, II, etc.). Give each table a brief title. Ensure that any superscripts or asterisks are shown next to the relevant items and have explanations displayed as footnotes to the table, figure or plate. |
| Where tables, figures, appendices, and other additional content are supplementary to the article but not critical to the reader’s understanding of it, you can choose to host these supplementary files alongside your article on Insight, Emerald’s content-hosting platform (this is Emerald's recommended option as we are able to ensure the data remain accessible), or on an alternative trusted online repository. All supplementary material must be submitted prior to acceptance. Emerald recommends that authors use the following two lists when searching for a suitable and trusted repository: , you must submit these as separate files alongside your article. Files should be clearly labelled in such a way that makes it clear they are supplementary; Emerald recommends that the file name is descriptive and that it follows the format ‘Supplementary_material_appendix_1’ or ‘Supplementary tables’. All supplementary material must be mentioned at the appropriate moment in the main text of the article; there is no need to include the content of the file only the file name. A link to the supplementary material will be added to the article during production, and the material will be made available alongside the main text of the article at the point of EarlyCite publication. Please note that Emerald will not make any changes to the material; it will not be copy-edited or typeset, and authors will not receive proofs of this content. Emerald therefore strongly recommends that you style all supplementary material ahead of acceptance of the article. Emerald Insight can host the following file types and extensions: , you should ensure that the supplementary material is hosted on the repository ahead of submission, and then include a link only to the repository within the article. It is the responsibility of the submitting author to ensure that the material is free to access and that it remains permanently available. Where an alternative trusted online repository is used, the files hosted should always be presented as read-only; please be aware that such usage risks compromising your anonymity during the review process if the repository contains any information that may enable the reviewer to identify you; as such, we recommend that all links to alternative repositories are reviewed carefully prior to submission. Please note that extensive supplementary material may be subject to peer review; this is at the discretion of the journal Editor and dependent on the content of the material (for example, whether including it would support the reviewer making a decision on the article during the peer review process). |
| All references in your manuscript must be formatted using one of the recognised Harvard styles. You are welcome to use the Harvard style Emerald has adopted – we’ve provided a detailed guide below. Want to use a different Harvard style? That’s fine, our typesetters will make any necessary changes to your manuscript if it is accepted. Please ensure you check all your citations for completeness, accuracy and consistency.
References to other publications in your text should be written as follows: , 2006) Please note, ‘ ' should always be written in italics.A few other style points. These apply to both the main body of text and your final list of references. At the end of your paper, please supply a reference list in alphabetical order using the style guidelines below. Where a DOI is available, this should be included at the end of the reference. |
| Surname, initials (year), , publisher, place of publication. e.g. Harrow, R. (2005), , Simon & Schuster, New York, NY. |
| Surname, initials (year), "chapter title", editor's surname, initials (Ed.), , publisher, place of publication, page numbers. e.g. Calabrese, F.A. (2005), "The early pathways: theory to practice – a continuum", Stankosky, M. (Ed.), , Elsevier, New York, NY, pp.15-20. |
| Surname, initials (year), "title of article", , volume issue, page numbers. e.g. Capizzi, M.T. and Ferguson, R. (2005), "Loyalty trends for the twenty-first century", , Vol. 22 No. 2, pp.72-80. |
| Surname, initials (year of publication), "title of paper", in editor’s surname, initials (Ed.), , publisher, place of publication, page numbers. e.g. Wilde, S. and Cox, C. (2008), “Principal factors contributing to the competitiveness of tourism destinations at varying stages of development”, in Richardson, S., Fredline, L., Patiar A., & Ternel, M. (Ed.s), , Griffith University, Gold Coast, Qld, pp.115-118. |
| Surname, initials (year), "title of paper", paper presented at [name of conference], [date of conference], [place of conference], available at: URL if freely available on the internet (accessed date). e.g. Aumueller, D. (2005), "Semantic authoring and retrieval within a wiki", paper presented at the European Semantic Web Conference (ESWC), 29 May-1 June, Heraklion, Crete, available at: http://dbs.uni-leipzig.de/file/aumueller05wiksar.pdf (accessed 20 February 2007). |
| Surname, initials (year), "title of article", working paper [number if available], institution or organization, place of organization, date. e.g. Moizer, P. (2003), "How published academic research can inform policy decisions: the case of mandatory rotation of audit appointments", working paper, Leeds University Business School, University of Leeds, Leeds, 28 March. |
| (year), "title of entry", volume, edition, title of encyclopaedia, publisher, place of publication, page numbers. e.g. (1926), "Psychology of culture contact", Vol. 1, 13th ed., Encyclopaedia Britannica, London and New York, NY, pp.765-771. (for authored entries, please refer to book chapter guidelines above) |
| Surname, initials (year), "article title", , date, page numbers. e.g. Smith, A. (2008), "Money for old rope", , 21 January, pp.1, 3-4. |
| (year), "article title", date, page numbers. e.g. (2008), "Small change", 2 February, p.7. |
| Surname, initials (year), "title of document", unpublished manuscript, collection name, inventory record, name of archive, location of archive. e.g. Litman, S. (1902), "Mechanism & Technique of Commerce", unpublished manuscript, Simon Litman Papers, Record series 9/5/29 Box 3, University of Illinois Archives, Urbana-Champaign, IL. |
| If available online, the full URL should be supplied at the end of the reference, as well as the date that the resource was accessed. Surname, initials (year), “title of electronic source”, available at: persistent URL (accessed date month year). e.g. Weida, S. and Stolley, K. (2013), “Developing strong thesis statements”, available at: https://owl.english.purdue.edu/owl/resource/588/1/ (accessed 20 June 2018) Standalone URLs, i.e. those without an author or date, should be included either inside parentheses within the main text, or preferably set as a note (Roman numeral within square brackets within text followed by the full URL address at the end of the paper). |
| Surname, initials (year), , name of data repository, available at: persistent URL, (accessed date month year). e.g. Campbell, A. and Kahn, R.L. (2015), , ICPSR07218-v4, Inter-university Consortium for Political and Social Research (distributor), Ann Arbor, MI, available at: https://doi.org/10.3886/ICPSR07218.v4 (accessed 20 June 2018) |
There are a number of key steps you should follow to ensure a smooth and trouble-free submission.
Before submitting your work, it is your responsibility to check that the manuscript is complete, grammatically correct, and without spelling or typographical errors. A few other important points:
You will find a helpful submission checklist on the website Think.Check.Submit .
All manuscripts should be submitted through our editorial system by the corresponding author.
The only way to submit to the journal is through the journal’s ScholarOne site as accessed via the Emerald website, and not by email or through any third-party agent/company, journal representative, or website. Submissions should be done directly by the author(s) through the ScholarOne site and not via a third-party proxy on their behalf.
A separate author account is required for each journal you submit to. If this is your first time submitting to this journal, please choose the Create an account or Register now option in the editorial system. If you already have an Emerald login, you are welcome to reuse the existing username and password here.
Please note, the next time you log into the system, you will be asked for your username. This will be the email address you entered when you set up your account.
Don't forget to add your ORCiD ID during the submission process. It will be embedded in your published article, along with a link to the ORCiD registry allowing others to easily match you with your work.
Don’t have one yet? It only takes a few moments to register for a free ORCiD identifier .
Visit the ScholarOne support centre for further help and guidance.
You will receive an automated email from the journal editor, confirming your successful submission. It will provide you with a manuscript number, which will be used in all future correspondence about your submission. If you have any reason to suspect the confirmation email you receive might be fraudulent, please contact the journal editor in the first instance.
Review and decision process.
Each submission is checked by the editor. At this stage, they may choose to decline or unsubmit your manuscript if it doesn’t fit the journal aims and scope, or they feel the language/manuscript quality is too low.
If they think it might be suitable for the publication, they will send it to at least two independent referees for double anonymous peer review. Once these reviewers have provided their feedback, the editor may decide to accept your manuscript, request minor or major revisions, or decline your work.
While all journals work to different timescales, the goal is that the editor will inform you of their first decision within 60 days.
During this period, we will send you automated updates on the progress of your manuscript via our submission system, or you can log in to check on the current status of your paper. Each time we contact you, we will quote the manuscript number you were given at the point of submission. If you receive an email that does not match these criteria, it could be fraudulent and we recommend you contact the journal editor in the first instance.
Emerald’s manuscript transfer service takes the pain out of the submission process if your manuscript doesn’t fit your initial journal choice. Our team of expert Editors from participating journals work together to identify alternative journals that better align with your research, ensuring your work finds the ideal publication home it deserves. Our dedicated team is committed to supporting authors like you in finding the right home for your research.
If a journal is participating in the manuscript transfer program, the Editor has the option to recommend your paper for transfer. If a transfer decision is made by the Editor, you will receive an email with the details of the recommended journal and the option to accept or reject the transfer. It’s always down to you as the author to decide if you’d like to accept. If you do accept, your paper and any reviewer reports will automatically be transferred to the recommended journals. Authors will then confirm resubmissions in the new journal’s ScholarOne system.
Our Manuscript Transfer Service page has more information on the process.
Open access.
Once your paper is accepted, you will have the opportunity to indicate whether you would like to publish your paper via the gold open access route.
If you’ve chosen to publish gold open access, this is the point you will be asked to pay the APC (article processing charge). This varies per journal and can be found on our APC price list or on the editorial system at the point of submission. Your article will be published with a Creative Commons CC BY 4.0 user licence , which outlines how readers can reuse your work.
For UK journal article authors - if you wish to submit your work accepted by Emerald to REF 2021, you must make a ‘closed deposit’ of your accepted manuscript to your respective institutional repository upon acceptance of your article. Articles accepted for publication after 1st April 2018 should be deposited as soon as possible, but no later than three months after the acceptance date. For further information and guidance, please refer to the REF 2021 website.
All accepted authors are sent an email with a link to a licence form. This should be checked for accuracy, for example whether contact and affiliation details are up to date and your name is spelled correctly, and then returned to us electronically. If there is a reason why you can’t assign copyright to us, you should discuss this with your journal content editor. You will find their contact details on the editorial team section above.
Once we have received your completed licence form, the article will pass directly into the production process. We will carry out editorial checks, copyediting, and typesetting and then return proofs to you (if you are the corresponding author) for your review. This is your opportunity to correct any typographical errors, grammatical errors or incorrect author details. We can’t accept requests to rewrite texts at this stage.
When the page proofs are finalised, the fully typeset and proofed version of record is published online. This is referred to as the EarlyCite version. While an EarlyCite article has yet to be assigned to a volume or issue, it does have a digital object identifier (DOI) and is fully citable. It will be compiled into an issue according to the journal’s issue schedule, with papers being added by chronological date of publication.
Visit our author rights page to find out how you can reuse and share your work.
To find tips on increasing the visibility of your published paper, read about how to promote your work .
Sometimes errors are made during the research, writing and publishing processes. When these issues arise, we have the option of withdrawing the paper or introducing a correction notice. Find out more about our article withdrawal and correction policies .
Need to make a change to the author list? See our frequently asked questions (FAQs) below.
| The only time we will ever ask you for money to publish in an Emerald journal is if you have chosen to publish via the gold open access route. You will be asked to pay an APC (article-processing charge) once your paper has been accepted (unless it is a sponsored open access journal), and never at submission.
At no other time will you be asked to contribute financially towards your article’s publication, processing, or review. If you haven’t chosen gold open access and you receive an email that appears to be from Emerald, the journal, or a third party, asking you for payment to publish, please contact our support team via . |
| Please contact the editor for the journal, with a copy of your CV. You will find their contact details on the editorial team tab on this page. |
| Typically, papers are added to an issue according to their date of publication. If you would like to know in advance which issue your paper will appear in, please contact the content editor of the journal. You will find their contact details on the editorial team tab on this page. Once your paper has been published in an issue, you will be notified by email. |
| Please email the journal editor – you will find their contact details on the editorial team tab on this page. If you ever suspect an email you’ve received from Emerald might not be genuine, you are welcome to verify it with the content editor for the journal, whose contact details can be found on the editorial team tab on this page. |
| If you’ve read the aims and scope on the journal landing page and are still unsure whether your paper is suitable for the journal, please email the editor and include your paper's title and structured abstract. They will be able to advise on your manuscript’s suitability. You will find their contact details on the Editorial team tab on this page. |
| Authorship and the order in which the authors are listed on the paper should be agreed prior to submission. We have a right first time policy on this and no changes can be made to the list once submitted. If you have made an error in the submission process, please email the Journal Editorial Office who will look into your request – you will find their contact details on the editorial team tab on this page. |
CiteScore 2023
CiteScore is a simple way of measuring the citation impact of sources, such as journals.
Calculating the CiteScore is based on the number of citations to documents (articles, reviews, conference papers, book chapters, and data papers) by a journal over four years, divided by the number of the same document types indexed in Scopus and published in those same four years.
For more information and methodology visit the Scopus definition
CiteScore Tracker 2024
(updated monthly)
CiteScore Tracker is calculated in the same way as CiteScore, but for the current year rather than previous, complete years.
The CiteScore Tracker calculation is updated every month, as a current indication of a title's performance.
2023 Impact Factor
The Journal Impact Factor is published each year by Clarivate Analytics. It is a measure of the number of times an average paper in a particular journal is cited during the preceding two years.
For more information and methodology see Clarivate Analytics
5-year Impact Factor (2023)
A base of five years may be more appropriate for journals in certain fields because the body of citations may not be large enough to make reasonable comparisons, or it may take longer than two years to publish and distribute leading to a longer period before others cite the work.
Actual value is intentionally only displayed for the most recent year. Earlier values are available in the Journal Citation Reports from Clarivate Analytics .
Time to first decision
Time to first decision , expressed in days, the "first decision" occurs when the journal’s editorial team reviews the peer reviewers’ comments and recommendations. Based on this feedback, they decide whether to accept, reject, or request revisions for the manuscript.
Data is taken from submissions between 1st June 2023 and 31st May 2024
Acceptance rate
The acceptance rate is a measurement of how many manuscripts a journal accepts for publication compared to the total number of manuscripts submitted expressed as a percentage %
Data is taken from submissions between 1st June 2023 and 31st May 2024 .
Peer review process.
This journal engages in a double-anonymous peer review process, which strives to match the expertise of a reviewer with the submitted manuscript. Reviews are completed with evidence of thoughtful engagement with the manuscript, provide constructive feedback, and add value to the overall knowledge and information presented in the manuscript.
The mission of the peer review process is to achieve excellence and rigour in scholarly publications and research.
Our vision is to give voice to professionals in the subject area who contribute unique and diverse scholarly perspectives to the field.
The journal values diverse perspectives from the field and reviewers who provide critical, constructive, and respectful feedback to authors. Reviewers come from a variety of organizations, careers, and backgrounds from around the world.
All invitations to review, abstracts, manuscripts, and reviews should be kept confidential. Reviewers must not share their review or information about the review process with anyone without the agreement of the editors and authors involved, even after publication. This also applies to other reviewers’ “comments to author” which are shared with you on decision.
Discover practical tips and guidance on all aspects of peer review in our reviewers' section. See how being a reviewer could benefit your career, and discover what's involved in shaping a review.
More reviewer information
Selling beauty: historical perspectives on the marketing of cosmetics and makeup.
Submit your paper here! Introduction Throughout history, women have been expected to discipline and reshape their bodies in accordance with expec...
Submit your paper here! Introduction The modern fashion industry is built on successful marketing and branding, from haute couture houses to high...
The publishing and editorial teams would like to thank the following, for their invaluable service as 2022 reviewers for this journal. We are very grateful for the contributions made. With their help, the journal has been able to publish such high...
The publishing and editorial teams would like to thank the following, for their invaluable service as 2021 reviewers for this journal. We are very grateful for the contributions made. With their help, the journal has been able to publish such high...
We are pleased to announce our 2022 Literati Award winners. Outstanding Paper Commercialising public health...
We are pleased to announce our 2021 Literati Award winners. Outstanding Paper Advertising food to Australia...
We are pleased to announce our 2020 Literati Award winners. Outstanding Paper Selling the consumer: the marketing of advertising sp...
Journal of Historical Research in Marketing is the only quarterly, peer-reviewed journal publishing high quality, original, academic research that focuses entirely on marketing history and the history of marketing thought.
The essence of an historical perspective is a thorough, systematic, critical awareness of the changes (or continuity) in events over time and of the context in which change or continuity occurs.
In addition to regular full-length research articles, the Journal of Historical Research in Marketing (JHRM) occasionally features material under the following sections. Explorations & Insights includes invited commentaries about marketing history and the history of marketing thought. These tend to be shorter (three to six thousand words) than the full articles that run in each issue. Sources of Historical Research in Marketing includes short essays introducing unexplored and novel archives and other primary historical resources, their contents and relevance to marketing history. Archivists or library professionals who believe their collections might be of interest to marketing historians are invited to submit essays to contribute to this section. JHRM also invites historical review essays that focus on historically important marketing books under the section Forgotten Classics.
Marketing history broadly defined including advertising, retailing, channels of distribution, product design and branding, pricing strategies, market research, and consumption behaviour.
History of marketing thought including the histories of marketing ideas, concepts, theories, and schools of marketing thought including the lives and times of marketing thinkers both academic and practitioner.
These are the latest articles published in this journal (Last updated: May 2024 )
Declining demand in the antiques market: insights from an online community, marketing via shangbangs (chinese business networks), top downloaded articles.
These are the most downloaded articles over the last 12 months for this journal (Last updated: May 2024 )
The role of the state in consumer culture: the case of "operation vin" in sweden., social network sites and competition: a tale of youtube, 2005-2015.
These are the top cited articles for this journal, from the last 12 months according to Crossref (Last updated: May 2024 )
Tout casse, tout passe, tout lasse; et tout se remplace: resurrecting declining brands by leveraging brand-pastness, related journals.
This journal is part of our Marketing collection. Explore our Marketing subject area to find out more.
See all related journals
Journal of Consumer Marketing (JCM) is a journal written by scholars and practitioners, and is edited for marketers who...
Journal of Services Marketing addresses a range of services-related issues of interest to marketing scholars and...
The mission of the Journal of Research in Interactive Marketing is to address substantive issues in interactive...
We aim to champion researchers, practitioners, policymakers and organisations who share our goals of contributing to a more ethical, responsible and sustainable way of working.
Your current subscription allows you to be actively logged in on up to three (3) devices simultaneously. click on continue below to log out of other sessions and log in on this device., biography & memoir | prepub alert, january 2025 titles.
Foodie memoirs, an indie rocker's life story, and multiple books that wrestle with racial justice are on offer this month, along with a memoir from The Book Thief author Markus Zusak.
Brunton, Pam. Between Two Waters: Heritage, Landscape and the Modern Cook. Canongate. Jan. 2025. ISBN 9781805301776. 304p. $27. MEMOIR
Brunton, the chef behind Inver restaurant and a recipient of a Green Michelin Star, offers a critique of the food industry while also writing about her restaurant, culinary heritage, sustenance, and sustainability in this mix of memoir and manifesto.
Case, Neko. The Harder I Fight the More I Love You: A Memoir. Grand Central. Jan. 2025. ISBN 9781538710500. 288p. $30. MEMOIR
Two-time Grammy nominee Case, a founding member of the New Pornographers, writes a memoir about her childhood, poverty, and her career in the music industry. Reflecting her focus on hard-hitting lyrics, the book is being blurbed by Rachel Yoder, Susan Orlean, and Maggie Smith.
Corren, Andy. Dirtbag Queen. Grand Central. Jan. 2025. ISBN 9781538742228. 288p. $30. MEMOIR
Playwright and performer Corren, who became famous for the obituary he wrote about his mother, Renay Mandel Corren, expands his family biography with this memoir. It encompasses his entire family this time, along with their history, stories, and relationships.
Eden, Caroline. Cold Kitchen: A Year of Culinary Journeys. Bloomsbury. Jan. 2025. ISBN 9781526658982. 256p. $27.99. MEMOIR
Award-winning Eden, author of the travel-focused culinary works Red Sands , Black Sea , and Samarkand , settles into her home kitchen to share recipes from her many journeys, stories about her adventures, and reflections about her home kitchen and what she has learned through her explorations.
Hawkins, Lee. I Am Nobody’s Slave: How Uncovering My Family’s History Set Me Free. Amistad. Jan. 2025. ISBN 9780062823168. 320p. $28.99. MEMOIR
Hawkins, a Pulitzer Prize finalist and former Wall Street Journal writer, considers his family history and how systemic racism, enslavement, and racial violence have affected each generation, using his legacy to remark upon the history of the nation. With a 75K-copy first printing.
Lanier, Tamara. From These Roots: My Fight with Harvard To Reclaim My Legacy. Crown. Jan. 2025. ISBN 9780593727720. 288p. $30. MEMOIR
Lanier, the plaintiff in a lawsuit against Harvard, details her family history and fight to win reparations from the university over their possession of daguerreotypes of her direct ancestors, Renty Taylor and his daughter Delia, two enslaved people who were forced to sit for the photographs by a Harvard professor who used those images to further the cause of white supremacy.
Lewkowicz, Josef. The Survivor: How I Survived Six Concentration Camps and Became a Nazi Hunter. Harper Horizon. Jan. 2025. ISBN 9781400249527. 288p. $29.99. MEMOIR
Lewkowicz, a survivor of six concentration camps during the Holocaust, later became a Nazi hunter who captured SS commander Amon Goeth (a key figure in Schindler’s List ). Here Lewkowicz details how he survived the Nazi takeover of Europe Europe and relentlessly sought justice after World War II.
Moseley Braun, Carol. Trailblazer: Perseverance in Life and Politics. Hanover Square. Jan. 2025. ISBN 9781335523839. 320p. $32.99. MEMOIR
Ambassador Moseley Braun offers a memoir about her childhood, family, and coming of age, but also of her groundbreaking political career, which began in the 1970s. She marched with Dr. Martin Luther King Jr., ran for president, and was the first Black woman senator in the United States Congress.
Moses, Omo. The White Peril: A Family Memoir. Beacon. Jan. 2025. ISBN 9780807004821. 280p. $29.95. MEMOIR
Moses, founder and CEO of MathTalk and son of civil rights organizer Robert P. Moses, writes about three generations of his family—his own, his great-grandfather’s, and his father’s—using his father’s writings and his great-grandfather’s sermons to explicate the Black experience and call for racial justice.
Reichert, Bonny. How To Share an Egg: A True Story of Hunger, Love, and Plenty. Ballantine. Jan. 2025. ISBN 9780593599167. 304p. $30. MEMOIR
Winner of the Dave Greber Book Award for social justice writing, Reichert pens a culinary memoir about her childhood, early adulthood, and midlife as she reflects on her father’s survival of the Holocaust, her family’s foodways, and all that she has come to know about food, history, and inheritance.
Tanenhaus, Sam. Buckley: The Life and the Revolution That Changed America. Random. Mar. 2025. ISBN 9780375502347. 912p. $40. BIOGRAPHY
Before his death in 2008, William F. Buckley Jr. selected Tanenhaus to write his biography. (Tanenhaus was the editor of the New York Times Book Review and the bestselling author of a 1997 biography of Soviet spy Whittaker Chambers.) With access to Buckley’s papers and inner circle, Tanenhaus details both the life of the man and the conservative movement he led.
Zusak, Markus. Three Wild Dogs (and the Truth): A Memoir. Harper. Jan. 2025. ISBN 9780063426078. 288p. $30. MEMOIR
Margaret A. Edwards Award winner Zusak, the bestselling author of The Book Thief , The Messenger , and Bridge of Clay , turns to memoir; the publisher is keeping a tight lid on any additional details.
Add comment :-, comment policy:.
First Name should not be empty !!!
Last Name should not be empty !!!
email should not be empty !!!
Comment should not be empty !!!
You should check the checkbox.
Please check the reCaptcha
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Posted 6 hours ago REPLY
Posted 6 hours ago
Continue reading.
Libraries are always evolving. Stay ahead. Log In.
Related , science fiction & fantasy | prepub alert, january 2025 titles, romance | prepub alert, january 2025 titles, horror | prepub alert, january 2025 titles, pop fiction | prepub alert, january 2025 titles, history | prepub alert, january 2025 titles, "what is this" design thinking from an lis student.
You did not sign in correctly or your account is temporarily disabled
If you are already a member, please log in.
Passwords must include at least 8 characters.
Your password must include at least three of these elements: lower case letters, upper case letters, numbers, or special characters.
The email you entered already exists. Please reset your password to gain access to your account.
Uncommon insight and timely information
Thousands of book reviews
Blogs, expert opinion, and thousands of articles
Research reports, data analysis, -->