free farming business plan template

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How to Start a Farm: Plan Your Operation

Think about your operation from the ground up and start planning for your business.  A good farm business plan is your roadmap to start-up, profitability, and growth, and provides the foundation for your conversation with USDA about how our programs can complement your operation. 

Keep reading about planning your business below, get an overview of the beginning farmer's journey , or jump to a different section of the farmer's journey.

On This Page

Why you need a farm business plan.

A comprehensive business plan is an important first step for any size business, no matter how simple or complex. You should create a strong business plan because it:

• Will help you get organized . It will help you to remember all of the details and make sure you are taking all of the necessary steps.
• Will act as your guide . It will help you to think carefully about why you want to farm or ranch and what you want to achieve in the future. Over time, you can look back at your business plan and determine whether you are achieving your goals.
• Is required to get a loan . In order to get an FSA loan, a guarantee on a loan made by a commercial lender, or a land contract, you need to create a detailed business plan . Lenders look closely at business plans to determine if you can afford to repay the loan.

How USDA Can Help

Whether you need a good get-started guide, have a plan that you would like to verify, or have a plan you’re looking to update for your next growth phase, USDA can help connect you to resources to help your decisions.

Your state's beginning farmer and rancher coordinator  can connect you to local resources in your community to help you establish a successful business plan. Reach out to your state's coordinator for one-on-one technical assistance and guidance. They can also connect you with organizations that specifically serve beginning farmers and ranchers.

It is important to know that no single solution fits everyone, and you should research, seek guidance, and make the best decision for your operation according to your own individual priorities.

Build a Farm Business Plan

There are many different styles of business plans. Some are written documents; others may be a set of worksheets that you complete. No matter what format you choose, several key aspects of your operation are important to consider.

Use the guidelines below to draft your business plan. Answering these kinds of questions in detail will help you create and develop your final business plan. Once you have a business plan for your operation, prepare for your visit to a USDA service center. During your visit, we can help you with the necessary steps to register your business and get access to key USDA programs.

Business History

Are you starting a new farm or ranch, or are you already in business? If you are already in business:

• What products do you produce?
• What is the size of your operation?
• What agricultural production and financial management training or experience do you, your family members, or your business partners have?
• How long have you been in business?

Mission, Vision, and Goals

This is your business. Defining your mission, vision and goals is crucial to the success of your business. These questions will help provide a basis for developing other aspects of your business plan.

• What values are important to you and the operation as a whole?
• What short- and long-term goals do you have for your operation?
• How do you plan to start, expand, or change your operation?
• What plans do you have to make your operation efficient or more profitable ?
• What type of farm or ranch model (conventional, sustainable, organic, or alternative agricultural practices) do you plan to use?

Organization and Management

Starting your own business is no small feat. You will need to determine how your business will be structured and organized, and who will manage (or help manage) your business. You will need to be able to convey this to others who are involved as well.

• What is the legal structure of your business? Will it be a sole proprietorship, partnership, corporation, trust, limited liability company, or other type of entity?
• What help will you need in operating and managing your farm or ranch?
• What other resources, such as a mentor or community-based organization , do you plan to use?

Marketing is a valuable tool for businesses. It can help your businesses increase brand awareness, engagement and sales. It is important to narrow down your target audience and think about what you are providing that others cannot.

• What are you going to produce ?
• Who is your target consumer ?
• Is there demand for what you are planning to produce?
• What is the cost of production?
• How much will you sell it for and when do you expect to see profit ?
• How will you get your product to consumers ? What are the transportation costs and requirements?
• How will you market your products?
• Do you know the relevant federal, state, and local food safety regulations? What licensing do you need for your operation?

Today there are many types of land, tools, and resources to choose from. You will need to think about what you currently have and what you will need to obtain to achieve your goals.

• What resources do you have or will you need for your business?
• Do you already have access to farmland ? If not, do you plan to lease, rent, or purchase land?
• What equipment do you need?
• Is the equipment and real estate that you own or rent adequate to conduct your operation? If not, how do you plan to address those needs?
• Will you be implementing any conservation practices to sustain your operation?
• What types of workers will you need to operate the farm?
• What additional resources do you need?

Now that you have an idea of what you are going to provide and what you will need to run your operation you will need to consider the finances of your operation.

• How will you finance the business?
• What are your current assets (property or investments you own) and liabilities (debts, loans, or payments you owe)?
• Will the income you generate be sufficient to pay your operating expenses, living expenses, and loan payments?
• What other sources of income are available to supplement your business income?
• What business expenses will you incur?
• What family living expenses do you pay?
• What are some potential risks or challenges you foresee for your operation? How will you manage those risks?
• How will you measure the success of your business?

Farm Business Plan Worksheets

The Farm Business Plan Balance Sheet can help gather information for the financial and operational aspects of your plan.

Form FSA-2037 is a template that gathers information on your assets and liabilities like farm equipment, vehicles and existing loans.

• FSA-2037 - Farm Business Plan - Balance Sheet
• FSA-2037 Instructions

Planning for Conservation and Risk Management

Another key tool is a conservation plan, which determines how you want to improve the health of your land. A conservation plan can help you lay out your plan to address resource needs, costs and schedules.

USDA’s Natural Resources Conservation Service (NRCS) staff are available at your local USDA Service Center to help you develop a conservation plan for your land based on your goals. NRCS staff can also help you explore conservation programs and initiatives, such as the Environmental Quality Incentives Program (EQIP) .

Conservation in Agriculture

Crop insurance, whole farm revenue protection and other resources can help you prepare for unforeseen challenges like natural disasters.

Disaster Recovery

Special Considerations

Special considerations for businesses.

There are different types of farm businesses each with their own unique considerations. Determine what applies to your operation.

• Organic Farming  has unique considerations. Learn about organic agriculture , organic certification , and the  Organic Certification Cost Share Program  to see if an organic business is an option for you. NRCS also has resources for organic producers and offers assistance to develop a conservation plan.
• Urban Farming  has special opportunities and restrictions. Learn how USDA can help farmers in urban spaces .
• Value-Added Products . The Agricultural Marketing Resource Center (AgMRC) is a national virtual resource center for value-added agricultural groups.
• Cooperative.  If you are interested in starting a cooperative, USDA’s Rural Development Agency (RD) has helpful resources to help you begin . State-based  Cooperative Development Centers , partially funded by RD, provide technical assistance and education on starting a cooperative.

Special Considerations for Individuals

Historically Underserved Farmers and Ranchers: We offer help for the unique concerns of producers who meet the USDA definition of "historically underserved,"  which includes farmers who are:

• socially disadvantaged
• limited resource
• military veterans

Women: Learn about specific incentives, priorities, and set asides for  women in agriculture within USDA programs.

Heirs' Property Landowners: If you inherited land without a clear title or documented legal ownership, learn how USDA can help Heirs’ Property Landowners gain access to a variety of programs and services

Business Planning

Creating a good business plan takes time and effort. The following are some key resources for planning your business.

• Farm Answers from the University of Minnesota features a library of how-to resources and guidance, a directory of beginning farmer training programs, and other sources of information in agriculture. The library includes business planning guides such as a Guide to Developing a Business Plan for Farms and Rural Businesses and an Example Business Plan .
• The Small Business Administration (SBA) offers information about starting, managing, and transitioning a business.

SCORE is a nonprofit organization with a network of volunteers who have experience in running and managing businesses. The Score Mentorship Program partners with USDA to provide:

• Free, local support and resources, including business planning help, financial guidance, growth strategies.
• Mentorship through one-on-one business coaching -- in-person, online, and by phone.
• Training from subject matter experts with agribusiness experience.
• Online resources and step-by-step outlines for business strategies.
• Learn more about the program through the Score FAQ .

Training Opportunities

Attend field days, workshops, courses, or formal education programs to build necessary skills to ensure you can successfully produce your selected farm products and/or services. Many local and regional agricultural organizations, including USDA and Cooperative Extension, offer training to beginning farmers.

• Cooperative Extension  offices address common issues faced by agricultural producers, and conduct workshops and educational events for the agricultural community.
• extension.org  is an online community for the Cooperative Extension program where you can find publications and ask experts for advice.

Now that you have a basic plan for your farm operation, prepare for your visit to a USDA service center.

2. Visit Your USDA Service Center

How to Start a Farm with USDA

Get an  overview of the beginning farmer's journey  or jump to a specific page below.

Find Your Local Service Center

USDA Service Centers are locations where you can connect with Farm Service Agency, Natural Resources Conservation Service, or Rural Development employees for your business needs. Enter your state and county below to find your local service center and agency offices. If this locator does not work in your browser, please visit offices.usda.gov.

Learn more about our Urban Service Centers . Visit the Risk Management Agency website to find a regional or compliance office  or to find an insurance agent near you.

Farm Business Plan Template [Updated 2024]

Farm Business Plan

If you want to start a successful farm or expand your current farming business, you need a business plan.

Fortunately, you’re in the right place. Our team has helped develop over 100,000 business plans over the past 20 years, including thousands of farm business plans.

The following farm business plan template and example gives you the key elements you must include in your plan. In our experience speaking with lenders and investors, the template is organized in the precise format they want.

You can download our Farm Business Plan Template (including a full, customizable financial model) to your computer here.  

Example Business Plan For Farm Businesses

I. executive summary, business overview.

[Company Name], located at [insert location here] is a new, 500 acre organic dairy, beef, and wheat farm providing food products to regional distributors. [Company Name] is headed by [Founder’s Name], an experienced farm manager.

[Company Name]will sell high-quality beef cuts, wheat by the bushel, and whole milk. The products will be certified organic as growth hormones, fertilizers and pesticides will not be used in production.

Customer Focus

[Company Name] will primarily serve regional distributors of dairy, beef, and wheat products. Some products may be sold directly to manufacturers in the local area for the production of other products from these ingredients.

These businesses typically gross $5 million to $50 million in annual revenues and source their supplies from farms within a 100 mile radius of their facilities.

Distributors and manufacturers of food products in the region see growth in interest in organic products and are in need of organic ingredients for suppliers. Consumers show increased demand for these organic products at stores.

Management Team

[Company Name]’s most valuable asset is the expertise and experience of its founder, [Founder’s Name]. [First name] has been a farm operations manager for the past 15 years. He has spent much of his career working with Blue Ridge Farms, where he oversaw dairy, meat, and grain production.

[Company name] will also employ an experienced salesmanager to sell to distributors and manufacturers. This will be a skilled salesperson trained in farm sales by [Founder’s Name]. An assistant manager will manage day-to-day operations of the farm.

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

• [Company Name] will fill a specific market niche in organic foods. In addition, we have surveyed the regional distributors and received extremely positive feedback saying that they explicitly want to buy our products when launched.
• Our location is within 100 miles of numerous potential distributors and contains hundreds of acres of arable land.
• The management team has a track record of success in the farming business.

Financial Highlights

[Company Name] is seeking a total funding of $683,200 of debt capital to open its farm. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, marketing expenses and working capital.

Specifically, these funds will be used as follows:

II. Company Overview

You can download our Farm Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name], located at [insert location here] is a new 500 acredairy, beef, and wheat farm providing food products to regional distributors. [Company Name] is headed by [Founder’s Name], an experienced farm manager. 300 acres of its land will be devoted to growing wheat and the remainder will be for dairy, beef, and office facilities.

While [Founder’s Name] has been in the farming business for some time, it was in [month, year] that he decided to launch [Company Name]. Specifically, during this time, [Founder] met with a former friend and fellow independent organic farm owner in South Dakota who has had tremendous success. After discussing the business at length, [Founder’s Name] clearly understood that a similar farm would enjoy significant success in his hometown.

Specifically, the customer demographics and competitive situations in the South Dakota area of his friend and in his hometown were so similar that he knew the business would work. After surveying the local market, [Founder’s name] went ahead and founded [Company Name].

[Company Name]’s History

Upon returning from South Dakota, surveying the local customer base, and finding potential land to start the farm, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

The business is currently being run out of [Founder’s Name] home office, but once the land is purchased and [Company Name]’s facilities are finalized, all operations will be run from there.

Since incorporation, the Company has achieved the following milestones:

• Found land and negotiated rate
• Developed the company’s name, logo and website located at [website]
• Determined building, equipment and fixture requirements
• Begun recruiting key employees

[Company Name]’s Products

[Founder’s Name] will be able to provide customers with the following products:

• High-quality organic beef cuts
• Organically-grown wheat by the bushel
• Organic whole milk

III. Industry Analysis

The American commercial farming industry continues to be subsidized by the government to bolster low food prices. This is a volatile and difficult industry in the United States, with small and medium-sized farms increasingly being bought by large farms or struggling to survive on their own.

However, for organic foods, trends are positive. Organic foods sales are projected to increase 18% per year over the next three years and were estimated at $23 billion last year, according to the Organic Trade Association Market Survey. This sector is said to represent 3% of overall food and beverage sales. Global demand for organic foods increases by over $5 billion per year.

The farming industry includes multiple segments including poultry meat, beef, dairy, grain crops, vegetables, fruits, and more. Many businesses focus on only one specific segment, while some produce multiple types of crops in order to hedge against price changes in any one segment.

Recently, Horizon, the largest US organic food brand, dropped the term “organic” from its dairy products choosing instead to use the term “natural”. Critics noted that the term “natural” has no regulatory meaning and shows Horizon’s attempt to lower the cost of production by not meeting the requirements for the organic label. This shows a concern in the market about the meaning behind labels and highlights the importance of regulation to create common definitions.

Organic.org published the following list of reasons to support organic foods and beverages:

• Reduce the toxic load: Keep chemicals out of the air, water, soil and our bodies
• Reduce if not eliminate farm pollution
• Protect future generations
• Build healthy soil
• Taste better and truer flavor
• Assist family farmers of all sizes
• Avoid hasty and poor science in your food
• Eating with a sense of place
• Promote biodiversity
• Celebrate the culture of agriculture

Trends in the industry include the following:

• Meat and fish that are organically produced are becoming more popular
• Organic dairy, bread, and grain are becoming more popular
• Organic-only supermarkets are becoming more popular
• Traditional supermarkets are increasing organic purchases to keep up with these competitors.

IV. Customer Analysis

Demographic profile of target market.

[Company Name]will primarily serve regional distributors of dairy, beef, and wheat products. Some products may be sold directly to manufacturers in the local area for the production of other products from these ingredients.

These businesses typically gross from $5 million to $50 million in annual revenues and source their supplies from within a 100 mile radius of their facilities.

Customer Segmentation

The Company will primarily target the following two customer segments:

• Regional Organic Distributors: Organic food distributors source organic meat, dairy, and grains from medium and large farms, and sell them to food manufacturers who process, package and sell the products.
• Organic Dairy Manufacturers: Small manufacturers that process organic dairy products, such as butter, cream, and cheese work directly with local farms to keep costs low whenever possible.

V.Competitive Analysis

Direct & indirect competitors.

The following twoorganic farms operate within a 100 mileradius of [Company Name]. These, and other smaller organic farms like them, are the direct competitors of the business. Indirect competitors include non-organic dairy, beef, and grain farms.

Nature’s Bounty Farm

Nature’s Bounty Farm is a five-year old farm which produces vegetables and grains for organic distributors. They operate a 1000 acre farm, producing a high volume of goods.

However, Nature’s Bounty Farm does not offer organic dairy and meat, which are up-and-coming products.

Thompson Organics

Thompson Organics is a small, 300 acre, ten-year old farm which produces organic grains and bakes organic breads. They sell all of their products at farmer’s markets and directly at retail stores. This distribution strategy requires Thompson to have skilled customer service and sales employees, as well as facilities for baking and packaging.

Because Thompson avoids selling through to distributors, its brand is known directly by consumers who look for organic foods and it can command a premium. However, they, like Nature’s Bounty Farm, do not offer organic dairy and meat. They also have a high cost structure because of their small scale and operations.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

• Client-oriented service: [Company Name] will have a full-time sales manager to keep in contact with customers and answer their everyday questions. [Founder’s Name] realizes the importance of accessibility to customers and will instruct the sales manager to proactively solicit feedback from customers.
• Management: [Founder’s Name] has been extremely successful working in the farming business and will be able to use his previous experience to assure clients of the care that [Company Name] will take to create the best organic products. His unique qualifications will serve customers in a much more sophisticated manner than [Company Name’s] competitors.
• Transparency: To continue to assure customers and the government of the organic quality of [Company Name]’s products, operations can be inspected by customers at a moments notice, and a guide to the operations will be created to detail all of the steps in the production process for each crop.
• Product Line: By offering wheat, dairy, and meat, [Company Name] will seek to hedge against price volatility in any one of these commodities.

VI. Marketing Plan

[Company Name] will use several strategies to promote its name and develop its brand. By using an integrated marketing strategy, [Company Name] will win customers and develop consistent revenue streams.

The [Company Name] Brand

The [Company name] brand will focus on the Company’s unique value proposition:

• High-quality, organic milk, beef, and grains
• Service built on long-term relationships
• Transparency of operations to achieve customer assurance of organic quality

Promotions Strategy

Targeted Cold Calls

[Company Name] will initially invest significant time and energy into contacting potential customers via telephone and then by visiting their facilities. In order to improve the effectiveness of this phase of the marketing strategy, a highly-focused call list will be used; targeting distributors and manufacturers with an expressed interest in organic products. As this is a very time-consuming process, it will primarily be used during the startup phase to build an initial customer base.

Industry Events

By attending regional farming conferences, association meetings, and symposia, [Company Name] will network with industry leaders, and seek referrals to potential customers. [Founder’s Name] will often attend with the company sales manager, but both may attend separately in the future as they gain experience in this networking.

[Company Name] will invest resources in two forms of geographically-focused internet promotion—organic search engine optimization and pay-per-click advertising. The Company will develop its website in such a manner as to direct as much traffic from search engines as possible. Additionally, it will use highly-focused, specific keywords to draw traffic to its website, where potential clients will find a content-rich site that presents [Company Name] as the trustworthy, high quality producer of organic foods that it is.

Pricing Strategy

[Company Name]’s pricing will be competitive compared with Nature’s Bounty Farm. Pricing will be about 50% lower than retail prices to allow for wholesalers and retailers to earn their margins.

VII. Operations

[Company Name] will carry out its sales operations through phone calls and visits to customer offices. The sales manager will increasingly direct sales activities, although [Founder’s Name] will be heavily involved at first.

The assistant manager will run the day-to-day operations of the farm, including scheduling and assigning the work of farm hands, sourcing and purchasing supplies and basic equipment, keeping the company’s books, maintaining legal licenses, handling insurance and insuring that the company meets government regulations. He will contact specialists for equipment repairs when needed and veterinarians to care for the cows when they require medical attention.

Field work by the farm hands will be from sunrise to sunset, with indoor work during the hottest parts of the day and after dark. Field work will include preparing fields for planting, the planting process, tending to planted fields, harvesting, and packaging grain into bushels. Work with the cows will include feeding, taking them in and out of the pasture, and running the milking equipment. It will also include slaughtering and dressing the cows for beef when directed.

[Company Name]’s long term goal is to become the highest quality farmer in the [city] area. We seek to do this by ensuring customer satisfaction and developing a loyal and successful clientele.

The following are a series of steps that will lead to this long-term success. [Company Name] expects to achieve the following milestones in the following [xyz] months:

VIII. Management Team

[First name] is intimately familiar with the operations requirements for a farm producing the same products as [Company Name]. He has received organic training certification to become an organic food producer.

[Company name] will also employ an assistant manager to manage operations. This will be an experienced operations manager who will be trained in farm operations by [Founder’s Name]. Furthermore, a sales manager will be hired to focus on marketing, sales, and customer service to distributors as manufacturers for [Company Name] products. These two individualswill either have undergraduate business degrees or years of relevant operations or sales experience.

Hiring Plan

In order to launch the business we will also hire the following additional employee:

• Farm Hand: (1 full-time to start) Additional farm hands will be hired if capacity increases or if another farm is started.

The hiring process will be managed by the assistant manager who will be directly responsible for the farm hand, with oversight and approval by [Founder’s Name]. This individual must be in top physical condition, have experience in physical labor, and have great mechanical facility and care for the quality of his work and products.

The assistant manager and [Founder’s Name] will provide back-up support for the farm hand in the busiest times and when he is out sick or on vacation.

IX. Financial Plan

Revenue & pricing.

[Company Name]’s revenues will come primarily fromsale in three product areas.

The price of beef is only an average per cow, and individual cuts are sold at market rates depending on the quality of the cut of meat.

Prices are expected to fluctuate with market volatility on the rise, although they are expected to rise consistently, on average.

Key Cost Drivers

As with most services, labor expenses are the key cost drivers. The staff of four will earn competitive salaries allowing [Company Name] to hireexperienced workers. Furthermore, the costs of the mortgage and its interest for the land will be significant.

The major cost drivers for the company’s operation will consist of:

• Marketing expenses (associations, events, internet marketing).

Capital Requirements and Use of Funds

• Build-out of farm and equipment purchases: $273,200
• Initial marketing expenditure: $10,000
• Property down payment: $100,000
• Working capital: $300,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

Key Assumptions & Forecasts

The following table reflects the key revenue and cost assumptions made in the financial model.

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement

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Farm Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Farm Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Farm Business Plan

You’ve come to the right place to create your farm business plan.

We have helped over 5,000 entrepreneurs and business owners create business plans and many have used them to start or grow their farms.

Below are links to each section of a small farm business plan template. It can be used to create a vegetable farm business plan, fruit farm business plan, agriculture farm business plans or many other types of rural businesses.

Sample Business Plan For Farms & Agricultural Businesses

• Executive Summary – The Executive Summary is the most important part of your business plan. It is a brief description of your farm, its products and services, potential market opportunity, and competitive advantage.
• Company Overview – Also called the Company Analysis, here, you will provide a detailed description of your agriculture business history, its products and other services, and business structure.
• Industry Analysis – In the Industry Analysis, you will provide an in-depth analysis of the industry in which your farm operates including industry trends, market size and growth, and government regulations.
• Customer Analysis – In the Customer Analysis, you will identify your target market and provide insights into their purchasing habits. You will also create customer segments and discuss your marketing strategy for reaching them.
• Competitive Analysis – In the Competitive Analysis, you will identify your direct competition and provide insights into their strengths and weaknesses. You will also discuss your competitive advantage and how you plan to stay ahead of the competition.
• Marketing Plan – The Marketing Plan includes a discussion of your marketing strategy and tactics along with your pricing strategy. You will also provide a budget for your marketing activities including attending farmers’ markets or advertising a farm stand.
• Operations Plan – In the Operations Plan, you will discuss your farm’s day-to-day operations. You will also provide your business goals that you plan to achieve and a budget for your operating expenses.
• Management Team – In this section, you will provide a brief overview of the farm owners and farm management team, their experience in the agricultural industry, and the organizational chart.
• Financial Plan – In this section, you will provide three-year financial statements for your farm. This will include your income statements, projected balance sheets, and cash flow statements.

Next Section: Executive Summary >

Farm Business Plan FAQs

What is a farm business plan.

A farm business plan is a plan to start and/or grow your farm business. Among other things, a good agriculture farm business plan outlines your business concept, identifies your target audience , presents your marketing plan and details your financial projections.

You can  easily complete your farm business plan using our Farm Business Plan Template here .

What Are the Main Types of Farms?

There are many types of farms. Some have commercial farms that produce crops and agricultural products for sale. Others have cooperative farms owned by people who pool their resources together and share profits among themselves. There are also vegetable farms, dairy, micro, organic, poultry, subsistence, or urban farms.

What Are the Main Sources of Revenues and Expenses for a Farm?

The primary source of revenue for a farm is the sale of its farmed goods such as rice, corn, milk, beef, chicken, depending on the kind of farm a business is.

Some key expenses for a farm are labor expenses, production costs like irrigation, fertilizer, water, and machinery maintenance.

How Do You Get Funding for Your Agriculture Business?

Farm business plans often receive funding from bank loans. Financing is also typically available from grants offered by local and state governments. Personal savings, credit card financing and angel investors are other funding options. This is true for starting any agricultural business.

What are the Steps To Start a Farm Business?

Starting a farming business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

• Develop An Agricultural Business Plan - The first step in starting a business is to create a detailed agriculture business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  It should also include your business goals and mission statement. You can quickly complete your farm business plan using our Farm Business Plan Template here .
• Choose Your Legal Structure - It's important to select an appropriate legal entity for your farm business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your farm business is in compliance with local laws.
• Register Your Agriculture Business - Once you have chosen a legal structure, the next step is to register your farm business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 
• Identify Financing Options - It’s likely that you’ll need some capital to start your farm business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 
• Choose a Business Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 
• Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 
• Acquire Necessary Farm Equipment & Supplies - In order to start your agricultural business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 
• Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your farm business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful farm business and agribusiness planning:

• How to Start a Farm Business

Where Can I Get a Farm Business Plan PDF?

You can download our free farm business plan template PDF here . This is a good farm business plan template you can use in PDF format.

Business plan tools

A business plan is like a road map. It helps you define your operation’s core objectives and build a detailed plan for how to achieve them.

Free business plan bundles

We want to help make writing your business plan easier. The FCC business plan bundles were designed specifically for Canadian producers, food and beverage entrepreneurs or anyone involved in Canadian agriculture and food.

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Farm Business Planning

Farm Business Planning is key to beginning farmer success.

It helps beginning farmers :

• Plan for the economic sustainability of a new farm enterprise.
• Obtain funding to purchase land, equipment and other resources from lending institutions, investors and/or grant making agencies.
• Articulate what their farm will look like.

On this page, we compiled free farm business planning resources to help you understand what a formal business plan is, and how to start planning your farm business. Sections include:

• Developing a Farm Business Plan
• Enterprise Budgeting

Enterprise budget resources are included on the farm business planning page because such tools are usually essential in helping you to develop your business plan.

Planning your farm business involves more than is outlined on this page alone. You’ll probably also be interested in funding (loans/grants) , farm incorporation , and risk management . Our  starting a farm page is worth visiting first. Also, you might find the following article helpful, because it touches on many farm business planning topics: Farm Products, What to Charge: Marketing, Price, Calculating Costs, Strategy and Much More .

1. Developing a Farm Business Plan

A  business plan  is a decision making tool that takes the form of a formal document. It states your business goals, why you think you can achieve them, and lays out your plan for doing so. Farm business planning is also a process, not an end product. A business plan is a work in progress, which farm business owners or operators will want to revisit regularly. 

Planning and Funding Your Farm Business  from the Cornell University Small Farms Project has lots of important and useful farm business planning resources.

Rural Businesses  is a web and print publication from the Minnesota institute for Sustainable Agriculture (MISA).

Building a Business Plan for Your Farm: Important First Steps  is a 20 page farm business planning publication that discusses the initial steps to help you move toward writing a formal business plan.

The Center for Agroecology has a Small Farm Business Planning publication that goes over many of the basics in a step by step format.

Building a Sustainable Business: A Guide to Developing a Business Plan for Farms and Rural Businesses is a farm business planning publication available from SARE.

Do I need a Business Plan for my Farm? is a web resource from the New England Small Farm Institute. It’s a great place to get started.

AgPlan  from the University of Minnesota helps rural business owners develop a business plan for free, while also offering sample business plans for ideas, and a way to print or download your plan.

Developing a Farm Business Plan includes several helpful resources from the USDA National Agricultural Library’s Rural Information Center.

Organic Farm Business Planning Page  from North Carolina State University features a number of publications and links related to financial planing for organic farmers.

Agricultural Business Planning Templates and Resources   is an ATTRA publication most relevant to smaller-scale or alternative agricultural entrepreneurs.

Beginning Farmer and Rancher Resources offers comprehensive resources on Bookkeeping and Other Basics ; Cash Flow Budgeting and Managing Debt ; Small Farm and Ranch Income Taxes , and more.

Purdue University’s Center for Food and Agricultural Business  has educational resources to explore, such as the New Ventures in Food and Agriculture in Indiana , which offers business planning assistance.

Purdue University Cooperative Extension offers strategic farm business planning tools for commercial farm producers.

Penn State University College of Agricultural Sciences has many Business Planning tools and information.  Penn State Cooperative Extension has a Developing a Business Plan page. Penn State also has a Farm Business Plan Template that allows you to plug in your information and create a basic business plan.

The U.S. Small Business Administration  works with local partners to counsel, mentor and train small businesses. It is worth getting to know their programs and connect with your local office.

The Martindale Center Reference Desk has an extensive  compilation of links to calculators, applets, spreadsheets, courses, manuals, handbooks, simulations, animations, videos and more. Martindale’s Agriculture Center can be of great use to farmers making business plans.

2. Enterprise Budgets

Enterprise budgets project costs and returns for a particular farm production practice. You can use enterprise budgets to make smart business management decisions, and to help you develop a viable business plan.

Enterprise Budgeting Tools of all sorts from the Agricultural Marketing Resource Center, including organic crop budgeting tools, many vegetable budgeting tools, the crop conversion tool for side-by-side crop comparisons, specialty crop and livestock budgets, hydroponics budgets, wind calculators, composting calculators, manure calculators, distillers grain budgets, biomass calculators and specialty foods calculators.

Introduction to Farm Planning Budgets for New and Beginning Farmers (Virginia Tech)

Importance and Use of Enterprise Budgets in Agriculture   (University of Nevada)

Enterprise Budgeting (Kerr Center)

Organic Specific Enterprise Budgets

• Enterprise Budgets and Production Costs for Organic Production (ATTRA)
• Organic Crop Production Enterprise Budgets and Information   (Iowa State)
• Organic Enterprise Budget (Kansas Rural Center)

More Enterprise Budget Pages and Information

• Enterprise Budgets List (Virginia Cooperative Extension)
• Dairy Sheep Enterprise Budget (Center for Integrated Ag Systems, UW-Madison)
• Crop Budgets (University of Maryland)
• Farm Management Enterprise Budgets (Ohio State)
• Alabama Enterprise Budget Summaries (Alabama A&M and Auburn) 
• Start developing your business plan with the resources at   https://www.beginningfarmers.org/farm-business-planning/
• You can find more gr eat farming resources at   https://www.beginningfarmers.org/additional-farming-resources/

• Sample Business Plans
• Food, Beverage & Restaurant

Cattle Farm Business Plan

To get started with a new cattle farm business , you need a proactive business plan in place. Getting some insights into the tricks of the trade can be an excellent way to get a footing on where to start. You can spend some time doing thorough research about the different departments you’d need to take care of for a flourishing Cattle Farm Business.

Industry Overview

The Cattle Industry involves cattle production, including beef, dairy, cattle coats, leather, and other essential products. Beef production and dairy production are the two significant revenue-earning domains in the cattle industry. While the beef industry estimates to be worth fifty billion dollars per year alone, over a hundred billion dollars are generated in the Cattle Industry’s annual profits in the US. These statistics make a cattle business a traditionally profitable venture to invest in.

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Things to Consider Before Writing Your Cattle Farming Business Plan.

Demarcated departments.

Demarcate different concerned departments for your farm business, including real estate involved, cattle resources, staff, and other management. Get an idea of the cattle stock you want to invest in, for instance, the number of cows you’d like to start your business with.

Resources Required and Budgeting

A typical cattle farm requires various resources for proper smooth functioning. The dairy equipment and pasture requirements must also be considered separately before you settle on a blueprint for your business. Based on the location of your choice as well as weather conditions, the cost incurred for these resources might vary. The overhead expenses of the staff members are a significant factor. Having a budget for these requirements can help keep your plan on track.

Customer base and Products for sale

Many cattle farm businesses stick to dairy and meat while others venture into hiding products as well. You need to determine the exact products your farm business will sell to be able to come up with a realistic business plan.

Competitors and Market-Survey

Studying market competitors is an excellent way to pinpoint the aims of your business. A detailed market survey can help you understand what works to yield the best profits.

Write Your Business Plan

To chalk out a credible business plan, you can go through some sample business plans to get an idea of specific aspects to cater to. Read through some plans of existing businesses to work out aspects that need attention in each department. You can also read about some drawbacks and loopholes to take care of these in your business plan.

Our cattle farm business plan can help you get the hang of the different aspects of a Cattle Farming Business. It shares an outline that a typical cattle farming business could implement with some personalized tweaks.

The Upmetrics business plan software can help you create a comprehensive business plan for your cattle farming business. We have drafted a cattle farm business plan using our software to help you lay down what to aim for before creating your business plan. Get started with your creating a business plan that fits your requirements to the tee.

Cattle Farm Business Plan Outline

This sample cattle farm business plan includes the following sections:

• Keys to Success
• Business Summary
• Company History
• Past Performance
• Products & Services
• Market Summary
• Market Analysis (Pie)
• Target Market Segment Strategy
• Competition and Buying Patterns
• SWOT Analysis
• Competitive Edge
• Marketing Strategy
• Sales Forecast
• Sales by Year
• Detailed Budget
• Personnel Plan
• Important Assumptions
• Break-even Analysis
• Projected Profit and Loss
• Projected Cash Flow
• Projected Balance Sheet
• Business Ratios
• Profit and Loss
• Balance Sheet

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Download a sample cattle farm business plan

Need help writing your business plan from scratch? Here you go;  download our free cattle farm business plan pdf  to start.

It’s a modern business plan template specifically designed for your cattle farm business. Use the example business plan as a guide for writing your own.

After  getting started with upmetrics , you can copy this sample cattle farm business plan into your business plan and modify the required information and download your cattle farm business plan pdf and doc file. It’s the fastest and easiest way to start writing your business plan.

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Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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12: Business Plans

What is a business plan.

A business plan is a document that helps you to organize and succinctly summarize the vision you have for your business. The plan contains the operational and financial objectives of a business, the detailed plans and budgets showing how the objectives are to be realized.

A good business plan will contain the following:

• Your business vision, mission statement, key values, and goals
• Description of the product(s) you intend to produce
• Strengths, Weaknesses, Opportunities and Threats the business may experience are described
• Production plans
• Marketing plans
• Estimated start-up costs
• Information on your legal structure and management team
• Current financial statements or projected financial statements.
• Resume or brief explanation of your background and relevant experience
• Less than 10 total pages so that people actually read it

Helpful Publications for Writing a Business Plan

General Business Resource Publications:

• Starting an Ag-Business? A Pre-Planning Guide http://publications.dyson.cornell.edu/outreach/extensionpdf/2004/Cornell_AEM_eb0408.pdf
• Business Transfer Guide: Junior Generation http://publications.dyson.cornell.edu/outreach/extensionpdf/2016/Cornell-Dyson-eb1605.pdf
• Producing a Business Plan for Value-Added Agriculture http://publications.dyson.cornell.edu/outreach/extensionpdf/2007/Cornell_AEM_eb0708.pdf
• Business Planning for the Agriculture Sector: A Guide to Business Plan Development for Start-up to Mid-size Operations http://publications.dyson.cornell.edu/outreach/extensionpdf/2010/Cornell_ pdf
• Building a Sustainable Business (Sustainable Agricultural Research Education (SARE)Publications) sare.org/publications/business.htm 280 pages of education and practical exercises to guide you through the financial, management, and interpersonal skills needed to start a successful farm business. Order hard copy for $17 or download PDF online for free.

Cornell Cooperative Extension Publications for Specific Commodities:

• Landscape Business Planning Guide http://publications.dyson.cornell.edu/outreach/extensionpdf/2003/Cornell_AEM_eb0313.pdf
• Writing a Business Plan: A Guide for Small Premium Wineries http://publications.dyson.cornell.edu/outreach/extensionpdf/2002/Cornell_AEM_eb0206.pdf
• Writing a Business Plan: An Example for a Small Premium Winery https://ageconsearch.umn.edu/bitstream/122203/2/Cornell_AEM_eb0207.pdf

Getting Help Writing a Business Plan

Farm Business Plans

Agriculture farm business plan.

Botanical Bounty is working to become a leading producer of botanical plants for the natural supplement industry as well as plant nurseries.

Agriculture Fruit Farm Business Plan

Farmers Group utilizes innovative agricultural technology to produce organic, tasty, and nutritional vegetables. They work to upgrade current farming setups with more efficient and advanced horticultural practices.

Horse Training Business Plan

Ereidi Farm is an ongoing business providing colt training, broodmare care, racehorse rehabiliation and other services to the Thoroughbred racehorse industry.

Hydroponics Farm Business Plan

FynbosFarm is a new hydroponics facility in South Africa. It will grow tomatoes, peppers, and cucumbers in hydroponic tunnels for export, and instant turf in the open for the local market.

Peach and Apricot Farm Business Plan

Wilson Family Peach Farm is a start-up venture in Gainesville, Georgia producing peaches and nectarines to sell to wholesalers, retailers and canneries.

Produce Farm Business Plan

Mixed Greens Salad Gardens specializes in exotic salad field greens for local restaurants.

When you run a farm, you’ve got to know all about growing things, including your business. A business plan will help. This selection of farm-related sample business plans will give you a head start on writing a business plan of your own.

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Goat Farming Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Agriculture Sector » Livestock Farming

Are you about starting a goat farm? If YES, here is a complete sample goat farming business plan template & feasibility study you can use as a beginner for FREE .

Okay, so we have considered all the requirements for starting a goat farming business . We also took it further by analyzing and drafting a sample goat farming marketing plan template backed up by actionable guerrilla marketing ideas for goat farming businesses. So let’s proceed to the business planning section.

If you are looking to start a goat farm, then you may want to consider it because of the following reasons. Are you considering going into goat farming business? You really should because of the following facts; Goat meat is in high demand. People love goat meat especially in Africa. So, you won’t have a hard time selling your goats.

Goats also have other uses apart from consumption of the meat. The skin of goats is a very good source of leather which can be used to make bags, shoes and other leather materials. Goat milk is also very nutritious and good for consumption.

It is also used in the cosmetic industry to make body creams. Goat offal is also used in the pharmaceutical industry. Goats are cheaper and easier to feed, making you spend very little on feeding them. Goats can feed on grass and other cheap food items.

You could also manage them quite easily as they require very minimal supervision. Goat droppings are also a very good source of manure for people interested in buying organic manure.

Lastly, you can raise goats on very little capital compared to chicken or poultry farming. Goat farming is very easy and also very profitable but it is important to get enough information before you delve into this business to avoid mistakes and losses. This is a very quick guide on how to start goat farming.

A Sample Goat Farming Business Plan Template

1. industry overview.

The agricultural industry of which livestock farming or better still goat farming is a subset of is no doubt among the leading industry in most countries of the world; it is the industry that produces food for the populace and raw materials for industries.

Because of the significant role the agriculture sector plays, the government of most countries ensures that they go all the way to subsidize seedlings, fertilizers, and farming implements and machinery for farmers and also encourage entrepreneurs to go into various kind of farming including goat farming.

There are several business opportunities available in the agricultural industry and one good thing about the industry is that there is market for all the produce from the industry. Goat farming is of course a thriving and profitable business because usefulness of goat meat and other by products from goats.

People eat goat meat, drink their milk, and use their fur and skin. With goat milk, cheese can be made, along with other dairy products.

Some farmers use goats for weeding farmland. Other times, the goats are used to keep grasses and other plants from getting too tall. The diet of the domestic goat includes eating grass, leaves, shrubs, root vegetables, and other kinds of plants.

Goats come in different breeds with each breed having its own unique specifications and uses. Some goat breeds known as ‘dairy goats’ are raised mainly for the milk that they produce while some other breeds can grow very big and fat, hence, they are raised for meat purposes.

You must first decide on why you want to raise goats and then select a breed that is most suitable for that purpose. You could also raise both dairy goats and regular goats if you can afford to feed and care for them. The livestock production industry includes companies that mainly provide support services for raising livestock.

Livestock is a term used to describe domestic animals, such as cattle, goats, hogs, horses, poultry and sheep, which have been domestically raised for meat, milk, wool and work. Other services in the livestock production industry include breeding services, pedigree record services and vaccination et al.

The Livestock Farming (Goat Farming) industry is indeed a large industry and pretty much active in countries such as United States of America, Israel, Egypt, China, Germany, Turkey and Nigeria et al. There is no single livestock farming company that has dominate market share in the industry hence smaller goat farming business can successfully make profits.

Statistics has it that in the united states of America alone, there are about 51,712 registered and licensed livestock farming business responsible for employing about 67,814 and the industry rakes in a whooping sum of $5 billion annually. The industry is projected to enjoy 1.4 percent annual growth.

If you are looking towards leveraging on the agriculture industry to generate huge income, then one of your best bet is to start goat farming business. Goat farming business is all about mass – breeding of goats for the sole aim of making profits. In most cases it is referred to as livestock farming business.

One thing is certain about goat farming business, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to sell your goats because there are loads of people out there we eat goat meat, drink goat milk and industries that make use of byproducts   from goats in manufacturing their products.

Over and above there are few barriers to entry into the livestock production industry. Usually, all inputs are readily available. In the nearest future, players in this industry may face the highest costs associated with accessing technology, especially in relation to genetic modification engineering in livestock breeding.

So also, intellectual property rights protecting new inventions and technology may mean that new entrepreneurs coming into the industry will need to pay license fees and this of course will cause increase in the start – up fee for starting a livestock breeding business.

2. Executive Summary

Jonah Livingston and Family Farms Ltd is a registered and licensed livestock farming company that will be based in the outskirt of Dallas, Texas – United States. We have done our detailed market research and feasibility studies and we were able to secure a hundred hectares of land to start our livestock breeding business.

Our livestock breeding business is a going to be standard one hence will be involved in commercial breeding of goats and other livestock. We will be involved in boarding services, breeding services, dairy support services, livestock health services, farrier services, and shearing services et al.

In the nearest future, hopefully within the first five years of officially running Jonah Livingston and Family Farms Ltd, we will start our meat processing plant and also start exporting our products to other parts of the world.

Which is why aside from the fact that we’ve secured the required farming land for breeding goats in commercial level, we have also hired some key employees who are currently undergoing training so as to be able to fit into the ideal picture of the 21 st century livestock breeding workforce that we want to build.

We are in the goat farming business because we want to leverage on the vast opportunities available in the livestock farming industry, to contribute our quota in growing the U.S. economy, in national food (meat) production, raw materials production for industries, to export agriculture produce from the United States to other countries and over and above to make profit.

Jonah Livingston and Family Farms Ltd is well positioned to become one of the leading goat farming business in the United States of America, which is why we have been able to source for the best hands and equipment to run the business.

We have put process and strategies in place that will help us employ best practices when it comes to livestock breeding / goat farming processes and meat processing and packaging as required by the regulating bodies in the United States of America.

Jonah Livingston and Family Farms Ltd is a private registered livestock farming company that is owned by Jonah Livingston and family. The company will be fully and single handedly financed by the owner – Jonah Livingston and his immediate family members at least for a period of time.

Before starting Jonah Livingston and Family Farms Ltd, Jonah Livingstone has worked with some of the leading livestock farms in the United States of America. He has worked in the industry for well over 10 years before resigning to start his own goat farming business.

3. Our Products and Services

Jonah Livingston and Family Farms Ltd is a licensed livestock farming business that is committed to goat farming and meat processing and packaging for both the United States’ market and the global market. We will also produce related raw materials for industries in commercial quantities.

We will also ensure that we operate a standard food processing plant as part of our complimentary business offering. These are the areas we will concentrate on in our livestock farming business. If need arises we will definitely add more related animal breeding services to our list;

• Boarding services
• Breeding services
• Dairy support services
• Livestock health services
• Farrier services
• Sale and export of cotton wool and other dairy products
• Sale of Cattle and milk (Including goats, sheep, grass – cutters, pigs and rabbits et al)
• Sale of processed meat (beef) / can – beef (Processed Diary foods, and can beef et al)
• Shearing services
• Livestock farming related consultancy and advisory services

4. Our Mission and Vision Statement

• Our Vision is to become one of the leading livestock farming brands not just in Dallas – Texas, but also in the United States of America.
• Our mission is to sell our produce (goats), byproducts and processed meat in commercial quantities both locally, nationally and internationally.
• We want to build a livestock farming business that can favorably compete with other leading livestock farming brands in the United States of America.

Our Business Structure

Jonah Livingston and Family Farms Ltd is a livestock farming company that intend starting small in Dallas – Texas, but hope to grow big in order to compete favorably with leading livestock farms in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands in and around Dallas.

At Jonah Livingston and Family Farms Ltd, we will ensure that we hire people that are qualified, hardworking, dedicated, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the management of the farm. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

Below is the business structure of Jonah Livingston and Family Farms Ltd;

• Chief Operating Officer

General Farm Manager

Administrator / Accountant

• Cattle Ranch Manager / Supervisor
• Sales and Marketing Executive
• Field Employees
• Front Desk Officer

5. Job Roles and Responsibilities

Chief Operating Officer:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for the planning, management and coordinating all farm activities across the various sections on behalf of the organization
• Supervise other section manager
• Ensure compliance during project executions
• Providing advice on the management of farming activities across all section
• Responsible for carrying out risk assessment
• Using IT systems and software to keep track of people and progress of the growth of crops, fishes, birds and animals
• Responsible for overseeing the accounting, costing and sale of farm produce after harvest
• Represent the organization’s interest at various stakeholders meetings
• Ensures that farming goals desired result are achieved, the most efficient resources (manpower, equipment, tools and chemicals et al) are utilized and different interests involved are satisfied. Responsible for preparing financial reports, budgets, and financial statements for the organization
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Defining job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversee the smooth running of the daily farming activities across the various farming sections.
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Responsible for financial forecasting and risks analysis.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Cattle Ranch and Animal Manager / Supervisor

• Responsible for managing the commercial breeding of goats and other livestock.
• Responsible for managing boarding services, breeding services, dairy support services, livestock health services, farrier services, and shearing services et al.
• Work closely with the General Manager to achieve the organizations’ goals and objectives

Sales and Marketing Officer

• Identify, prioritize, and reach out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of new business
• Writing winning proposal documents, negotiate fees and rates in line with company policy
• Responsible for handling business research, marker surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Document all customer contact and information
• Represent the company in strategic meetings
• Help increase sales and growth for the company

Field Workers / Contract Staff

• Responsible for feeding goats and other livestock as instructed by the supervisor
• Responsible for cleaning the cattle ranch
• Change the water in fish ponds as instructed by the supervisor on a regular basis
• Handles farm implements and machines as instructed by the section manager / supervisor
• Assist in handling the breeding of goats
• Carries out task in line with the stated job description
• Assist in transport working tools and equipment from the farm and back to the designated store room
• Handles any other duties as assigned my the line manager

Client Service Executive / Front Desk Officer

• Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
• Receives parcels / documents for the company
• Distribute mails in the organization

6. SWOT Analysis

Jonah Livingston and Family Farms Ltd do not intend to launch out with trial and error hence the need to conduct a proper SWOT analysis.

We know that if we get it right from the onset, we would have succeeded in creating the foundation that will help us build a standard goat farming business that will favorably compete with leading livestock farms in the United States of America and in the rest part of the world.

As a goat farming business, we look forward to maximizing our strength and opportunities and also to work around our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Jonah Livingston and Family Farms Ltd;

Our strength as a livestock farming business is the fact that we have healthy relationships with loads of major players (agriculture merchants) in the livestock farming industry; both suppliers and buyers within and outside of the United States.

We have some of the latest livestock farming machines, tools and equipment that will help us breed goats and other livestock in commercial quantities with less stress. Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in livestock farming industry in our payroll.

Our weakness could be that we are a new livestock farms in the United States and we may not have the required cash to pump into the publicity of our business. We are aware of this and from our projection will overcome this weakness with time and turn it to a major advantage for the business.

• Opportunities:

The opportunities that are available to us cannot be quantified, we know that there are loads of homeowners, and industries that will source for goats, goat meat, and milk and also industries that will source for the raw materials from our livestock farms both in the United States of America and other parts of the world.

Some of the threats and challenges that you are likely going to face when you start your own livestock farm are global economic downturn that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), unfavorable government policies and the arrival of a competitor (a commercial farm that rear same animals) as our livestock farms within same location.

There is hardly anything you can do as regards this threats and challenges other than to be optimistic that things will continue to work for your good.

7. MARKET ANALYSIS

• Market Trends

One of the common trends in the commercial livestock farming line of business is that most players in the industry are no longer concentrating only on farming a particular species of livestock or just livestock / goat farming alone.

They now find it easier to run both livestock farming and crop cultivation. Some even go ahead to include meat processing and packaging business alongside their product offerings; it helps them maximize profits in the agriculture industry.

Despite the fact that commercial goat farming / livestock farming has been in existence since time immemorial, that does not in any way make the industry to be over saturated; commercial goat farmers are exploring new technology to continue to improve goat farming processes and also meat preservation and packaging process.

The fact that there is always a ready market for commercial goat farming makes the business evergreen. As a matter of fact, one of the new trends in livestock farming industry is that with the recent advancement in technology livestock farmers can now improve the various breeds of the animals they are breeding.

As a matter of fact, it is now easier for livestock farmers to comfortably import the kind of breed of domestic animal they want to breed from any country of their choice and also advancement in technology has made it easier to cross – breed different animal.

8. Our Target Market

Naturally, the target market of those who are the end consumer of livestock farm produce and also those who benefits from the business value chain of the agriculture industry is all encompassing; it is far – reaching.

Every household consumes produce from livestock farms be it goat meat, goat milk, and the skin (leather) used for bags, belts and shoes production et al. So also a large chunk of manufacturing companies depends on livestock farms for some of their raw materials. In essence a goat farmer should be able to sell his or her farm produce to as many people as possible.

We will ensure that we position our business to attract consumers of agriculture produce not just in the United States of America alone but also other parts of the world which is why we will be exporting some of our farm produce either in raw form or processed form to other countries of the world.

Our Competitive Advantage

It is easier to find entrepreneur flocking towards an industry that is known to generate consistent income which is why there are more commercial farmers in the United States of America and of course in most parts of the world.

For example, Statistics has it that there were 2.2 million farms in the United States of America, covering an area of 922 million acres. These goes to show that there are appreciable numbers of farmers in the United States of America but that does not mean that there is stiffer competition in the industry.

As a matter of fact, entrepreneurs are encouraged by the government to embrace commercial farming / livestock farming. This is so because part of the success of any nation is her ability to cultivate her own food and also export food to other nations of the world.

Jonah Livingston and Family Farms Ltd is fully aware that there are competitions when it comes to selling livestock and meats all over the globe, which is why we decided to carry out thorough research so as to know how to take advantage of the available market in the United States and in other parts of the world.

We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are effective and reliable livestock farming processes that can help us sell our livestock and processed meat at competitive prices, good network and excellent relationship management.

Another competitive advantage that we are bringing to the industry is the fact that we have designed our business in such a way that we will operate an all – round standard commercial livestock farms that will be involved in diverse areas such as animal rearing and meat processing and packaging plant. With this, we will be able to take advantage of all the available opportunities within the industry.

Lastly, our employees will be well taken care of, and their welfare package will be amongst the best in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our objectives as a standard commercial livestock farms with a meat processing and packaging plant.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Jonah Livingston and Family Farms Ltd is in the livestock breeding industry for the purpose of maximizing profits hence we have decided to explore all the available opportunities within the industry to achieve our corporate goals and objectives.

In essence we are not going to rely only on the sale of our livestock to generate income for the business. Below are the sources we intend exploring to generate income for Jonah Livingston and Family Farms Ltd;

• Sale of processed meat (beef) / can – beef (Processed Dairy foods, and can beef et al)

10. Sales Forecast

From the survey conducted, we were able to discover that the sales generated by a commercial livestock farm depends on the size of the farm, the network of the farm.

We have perfected or sales and marketing strategies and we are set to hit the ground running and we are quite optimistic that we will meet or even surpass our set sales target of generating enough income / profits from the year of operations and build the business from survival to sustainability.

We have been able to critically examine the agriculture industry cum commercial livestock farm business and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some workable assumptions as well with respect to the nature of commercial livestock farm that we run.

Below are the projections that we were able to come up with for the first three years of running Jonah Livingston and Family Farms Ltd;

• First Year-: $200,000
• Second Year-: $450,000
• Third Year-: $700,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), and unfavorable government policies.

• Marketing Strategy and Sales Strategy

We are quite aware that the reason why some commercial livestock farms hardly make good profits is their inability to sell off their livestock to a larger market. In view of that, we decided to set up a standard meat processing and packing plant to help us maximize profits.

Over and above, we have perfected our sale and marketing strategies first by networking with agriculture merchants and companies that rely on raw materials from the livestock farming industry who are likely to refer become our customers.

In summary, Jonah Livingston and Family Farms Ltd will adopt the following strategies in marketing our commercial farm produce;

• Introduce our business by sending introductory letters alongside our brochure to stake holders in the agriculture industry, companies that rely on the livestock farming industry for their raw materials, hotels and restaurants and agriculture produce merchant et al.
• Advertise our business and livestock farms in agro – allied and food related magazines and websites
• List our commercial livestock farms on yellow pages ads (local directories)
• Attend related agriculture and food expos, seminars, and business fairs et al
• Leverage on the internet to promote our business
• Engage in direct marketing
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means (both conventional and non – conventional means) to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand via every available means.

We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our commercial livestock farming business. Below are the platforms we want to leverage on to boost our commercial livestock farm brand and to promote and advertise our business;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our business
• Install our Bill Boards on strategic locations all around Dallas – Texas
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations and residence in our target areas by calling them up and informing them of Jonah Livingston and Family Farms Ltd and the farm produce we sell
• List our commercial livestock farms in local directories / yellow pages
• Advertise our commercial livestock farms in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles and trucks are well branded with our company logo et al.

12. Our Pricing Strategy

Some of the factors that will help you sell your farm produce at the right price that will guarantee that you make profits is dependent on your strategy while some of the factors are beyond your control. For example, if the climatic condition is unfavorable and if there are natural disasters in the location where you have your commercial livestock farm, then it will directly affect the prices of your livestock.

Over and above, if you want to get the right pricing for your livestock, then you should ensure that you choose a good location for your commercial livestock farm, choose a good breed that will guarantee steady and multiple breeding (prolific breeds),

Cut the cost of running your farm to the barest minimum and of course try as much as possible to attract buyers to your farm as against taking your livestock or even your produce to the market to source for buyers; with this, you would have successfully eliminate the cost of transporting the goods to the market and other logistics.

We are quite aware that one of the easiest means of penetrating the market and acquiring loads of customers for all our agriculture produce is to sell them at competitive prices hence we will do all we can to ensure that the prices of our livestock and processed and packaged beef are going to be what other commercial livestock farmers would look towards beating.

One thing is certain; the nature of commercial livestock farming we are involved in makes it possible for farmers to place prices for their livestock / farm products based on their discretion without following the benchmark in the industry.

The truth is that it is one of the means of avoiding running into loss. The easier you sell off your livestock when they are mature the better for your business.

• Payment Options

The payment policy adopted by Jonah Livingston and Family Farms Ltd is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Nicolas Zebedee and Farms Limited will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part.

13. Startup Expenditure (Budget)

When it comes to calculating the cost of starting a commercial livestock farm, there are some key factors that should serve as a guide. The most important expense is the construction of the cattle ranch / cages / fencing as the case may be.

For example, the start – up cost for a fish farm is different from the start – up cost for mechanized crop farming, so also the start – up cost for poultry farming is different from the start – up cost of cattle ranch (dairy farm) et al.

As a matter of fact, if you choose to start a mechanized crop farming, then you should be willing to raise huge capital base to start the business. This is so because some cultivation machines / equipment can be pretty expensive. Below are some of the basic areas we will spend our start – up capital in setting up our commercial livestock farm;

• The Total Fee for incorporating the Business (aquaponics commercial farm) in United States of America – $750.
• The budget for key insurance policies, permits and business license – $2,500
• The amount needed to acquire / lease a farm land – $50,000
• The amount required for preparing the farm land (for construction of cattle ranch and cages / fencing et al et al) – $70,000
• The cost for acquiring the required working tools and equipment / machines / fencing et al– $50,000
• The amount required for purchase of the first set of goats and other livestock – $50,000
• The Cost of Launching an official Website – $600
• The amount required for payment of workers for a period of 3 months – $100,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,000

Going by the report from detailed research and feasibility studies conducted, we will need an average of $350,000 to start a standard commercial livestock farming business in the United States of America.

Generating Funding / Startup Jonah Livingston and Family Farms Ltd

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. Finance is a very important factor when it comes to starting a business such as greenhouse commercial farming.

No doubt raising startup capital for a business might not come cheap, but it is a task that an entrepreneur must go through.

Jonah Livingston and Family Farms Ltd is a family owned business and it will be financed by the owners of the company – Jonah Livingston and family. These are the areas where we intend sourcing for fund for Jonah Livingston and Family Farms Ltd;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $250,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Jonah Livingston and Family Farms Ltd is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to sell our farm produce ( livestock and processed beef ) a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Jonah Livingston and Family Farms Ltd will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our organization’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more as determined by the management of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Leasing of farm land in Dallas – Texas: Completed
• Conducting Feasibility Studies: Completed
• Start – up Capital Generation: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Building /construction of cages and fence et al: In Progress
• Purchase of the needed working tools, machines and equipment: Completed
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Farm land Treatment, Health and Safety Arrangement: In Progress
• Establishing business relationship with key players in the industry (agriculture farm produce merchants and transporter / haulage): Completed

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