business plan airbnb pdf

Airbnb Business Plan Template

Written by Dave Lavinsky

Airbnb Business Plan

You’ve come to the right place to create your own Airbnb business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Airbnb businesses.

Airbnb Business Plan Example & Template

Below is an Airbnb business plan template and sample to help you create each of the key components of your own business plan.

Executive Summary

Business overview.

Fun Family Vacation Rentals (FFVR) is a startup Airbnb business based in Kissimmee, Florida. The company is founded by Mark Martinez, an experienced Airbnb manager who has amassed millions of dollars for other property owners over ten years while working at Sunny City Rentals in Orlando, Florida. Now that Mark has garnered a positive reputation for securing high net profits for other rental owners, he is ready to start his Airbnb business renting out properties of his own. Mark is confident that his ability to effectively manage properties and customer relationships will help him to quickly acquire new customers who are looking for a fun Airbnb option for their family vacations. Mark plans on recruiting a team of highly qualified professionals, with experience in the hospitality industry, to help manage the day-to-day complexities of Airbnb business rentals – marketing, renting, financial reporting, maintenance, and fee collection.

FFVR will provide a comprehensive array of services and amenities for all guests at each of its properties. Fun Family will be an Airbnb business offering a home away from home for families vacationing in the Kissimmee area, with each property being fully equipped with household essentials to ensure every guest’s needs are being met. FFVR will be the ultimate Airbnb business choice in Kissimmee for being family and pet friendly, providing top notch customer service, and having management nearby at all times to efficiently handle any issues that come up.  

Product Offering

The following are the amenities and services that Fun Family Vacation Rentals will provide for each of its Airbnb properties:

• Guest communications and support
• Cleaning and maintenance
• Advice on local attractions
• Swimming pool
• Washer and dryer
• Basic household essentials:
• Toilet paper
• Waste baskets/bags
• Linens and pillows
• Kitchen stocked with cookware and utensils
• Bowls for pet food
• Extra cleaning supplies
• Crib and high chair for small children and babies
• Smart Technology security system

Customer Focus

FFVR will target all vacationers in Kissimmee, Florida as one of its key markets. Fun Family will target vacationers looking for comfortable and affordable Airbnb options near all of Florida’s best theme parks and tourist attractions. The company will target families with children and people with pets. No matter the guest, FFVR will deliver the best communication, customer service, and amenities as part of its full-service business.  

Management Team

FFVR will be owned and operated by Mark Martinez. He recruited an experienced office administrator, Anthony Miller, to be the Office Manager and help run the day-to-day operations of the Airbnb business, while aiding in the writing of a winning Airbnb business plan.

Mark Martinez is a graduate of the University of Florida with a Bachelor’s degree in Business Administration. He has been working at a local Airbnb business for over a decade as a property manager.

Anthony Miller has been an office administrator at a local Airbnb business management company for over eight years. Mark relies strongly on Anthony’s diligence, attention to detail, and focus when organizing the logistics of properties, schedules, and guests’ requirements. Anthony has worked in the Airbnb industry for so long, he understands all aspects required to manage a successful business.  

Success Factors

FFVR will be able to achieve success by offering the following competitive advantages and unique selling points:

• Friendly, knowledgeable, and highly qualified team of property managers and guest relations associates who are able to handle all customer requests with care and efficiency.
• Comprehensive menu of services and amenities that allow for each guest to enjoy their stay without having to worry about whether they’ve packed everything they need or the hassle of searching for family-friendly accommodations.
• FFVR offers the best pricing for the value. All of the company’s Airbnb rentals are rented at competitive prices.

Financial Highlights

FFVR is seeking $800,000 in debt financing to launch its Airbnb business. The funding will be dedicated towards purchasing a third rental property (the owner already owns two other Airbnb properties that will be used for the business). Funding will also be dedicated towards renovating, cleaning, and stocking each unit with essentials and supplies. Additional funding will go towards insurance, marketing expenses, and three months of overhead costs to include payroll of the staff and rent for the main office. The breakout of the funding is below:

• Property purchase: $600,000
• Renovations, cleaning, furnishing, and supplies for three units: $90,000
• Three months of overhead expenses (payroll, rent, utilities): $90,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for FFVR.

Company Overview

Who is ffvr.

FFVR is a newly established Airbnb business in Kissimmee, Florida. FFVR will be the most reliable, cost-effective, and efficient choice for guests in Kissimmee and the surrounding areas. Fun Family will provide a comprehensive menu of rental services and amenities geared towards families and people with pets. The company’s full-service approach includes daily housekeeping and on-call maintenance, personalized amenities and accommodations, and family and pet friendly premises.

FFVR will be able to manage all guest requests and requirements to ensure each customer’s stay is memorable, fun, and free of any hassle. The team of professionals are highly qualified and experienced in customer service, concierge accommodations, and guest relations. FFVR removes all headaches and issues of the guest and ensures all issues are taken care off expeditiously while delivering the best customer service.

FFVR History

Fun Family is owned and operated by Mark Martinez, a former vacation homes rental manager who has a Business Administration degree from the University of Florida. Mark has worked for a large vacation company and managed a large portfolio of Airbnb rentals in Florida. Mark’s tenure with the vacation company has given him the skills and knowledge required to start his own Airbnb management company. Mark has begun readying his two owned rental properties for the first guests and looking for a third property to purchase.

Since incorporation, FFVR has achieved the following milestones:

• Registered FFVR, LLC to transact business in the state of Florida.
• Has a contract in place to lease an office space in a centrally located business park that is walking distance to both of Mark’s rentals.
• Began recruiting a staff of accountants, maintenance workers, guest relations associates, and office personnel to work at FFVR.
• Has reached out to local cleaning companies to compare rates for ongoing cleaning services for the properties.

FFVR Services

The following are the services and amenities that FFVR will provide for each of its Airbnb properties:

• Guest communication and support

Industry Analysis

The short-term rental market is forecasted to grow at a compound annual growth rate (CAGR) of 15.5% from 2021-2016, reaching an estimated USD $168B over the next five years. The rebound in tourism after the pandemic combined with the growing popularity of short-term rental homes versus hotels or other vacation accommodation options is a driving factor for overall market growth in the United States.

Market trends in the vacation and Airbnb rental industry include business/leisure tourists, longer stays, and an increase in families vacationing together over the holidays. The average number of stays that are between 21-30 days long have increased significantly last year with families staying an average of 68% longer than in previous years. A growing number of families are also looking for pet-friendly options, with 70% being pet owners and 68% traveling with their pets. Industry operators can maintain an advantage by equipping their properties with the latest technology, unique amenities, and family/pet-friendly environments.

Customer Analysis

Demographic profile of target market.

FFVR will target all vacationers in Kissimmee, Florida. Fun Family will target vacationers looking for comfortable and affordable Airbnb options near all of Florida’s best theme parks and tourist attractions. The company will target families with children and people with pets.

The precise demographics for Kissimmee, Florida are:

Customer Segmentation

FFVR will primarily target the following customer profiles:

• Families with children
• People looking for pet-friendly destinations
• People looking for affordable rentals close to Florida theme parks and attractions
• People looking for an Airbnb experience with all of the comforts and conveniences of home

Competitive Analysis

Direct and indirect competitors.

FFVR will face competition from other companies with similar business profiles. A description of each competitor company is below.  

Rent Kissimmee

Rent Kissimmee is an Airbnb business with multiple properties available in Kissimmee, Florida. Located near key tourist attractions and resorts, Rent Kissimmee offers the most conveniently located properties in the area. The company provides transportation to and from the airport, theme parks, water parks, and resorts. The extensive list of services includes concierge, transportation, event tickets, contactless check-in, and daily housekeeping. Their professional approach appeals to both families and business travelers alike

Rent Kissimmee’s promise is to deliver the best customer service with honesty and integrity, and 24/7 availability of the team. Rent Kissimmee’s team of experienced professionals assures the properties are in perfect condition, ensuring each guest’s stay is perfect.  

Florida’s Best Airbnb

Florida’s Best Airbnb is a Kissimmee-based vacation rental company that provides outstanding customer service for all of its guests. Florida’s Best Airbnb takes the risk out of renting a vacation home by providing the best properties at the lowest prices. The company provides a full suite of amenities and add-ons like WiFi, housekeeping, swimming pool, board games, full-stocked kitchen and bathrooms, and washer/dryer combos in all homes. The owners of Florida’s Best Airbnb are property management professionals so they understand how they should be maintained and managed. Guests can depend on personalized services and knowledgeable concierge staff that can provide expert advice on local attractions, restaurants, and events. By choosing Florida’s Best Airbnb for your next vacation, you can rest assured you will have a fun and relaxing stay without the hassle of dealing with the issues that can come with substandard property management.  

Best For Pets Rentals

Best For Pets Rentals is a trusted Kissimmee Airbnb business that provides superior service to tourists and vacationers in Kissimmee and the surrounding areas. Best For Pets Rentals is the number one choice for families looking to bring their pets with them on vacation. Most types of pets are welcome at all of the company’s properties including dogs, cats, rabbits, other small mammals, and birds. Best for Pets Rentals has staff experienced in pet care who can pet-sit for you while you and your family are out at the theme parks.

Competitive Advantage

FFVR will be able to offer the following advantages over their competition:

• Friendly, knowledgeable, and highly qualified team of guest relations managers who will be able to guarantee all properties are in exceptional condition and all guest requests are met with care and efficiency.
• Comprehensive menu of services and family-friendly amenities so each guest can enjoy a comfortable and memorable experience without all the hassle associated with planning a vacation.
• FFVR offers the best prices for the value compared to similar companies in the area.

Marketing Plan

Brand & value proposition.

FFVR will offer the unique selling points to its guests:

• Highly-qualified team of skilled employees that is able to provide a comprehensive set of services (housekeeping, advice on local attractions, fully stocked kitchen, family and pet accommodations).
• Family and pet-friendly vacation homes and amenities (swimming pools, dog park nearby, WiFi, household essentials).

Promotions Strategy

The promotional strategies for FFVR include:

Social Media Marketing

The company will maintain an active presence on social media platforms including LinkedIn, YouTube, Twitter, Facebook, TikTok, and Instagram. The goal of the social media strategy will be to grow the company’s customer base through low-cost user engagement.  

Professional Associations and Networking

FFVR will become a member of professional associations in the vacation rental industry such as the Vacation Rental Management Association (VRMA), Florida Vacation Rental Managers Association, and VRM Intel. The company will focus networking efforts on expanding its customer network.  

Print Advertising

FFVR will invest in professionally designed print ads to display in programs or flyers at industry networking events, and tourism publications.  

Website/SEO Marketing

FFVR will create and maintain an attractive website that will be well organized, informative, and list all services and amenities available at each property.

The company’s in-house marketing director will manage Fun Family’s website presence with SEO marketing tactics so that when someone searches for “Kissimmee vacation homes” or “vacation homes near me”, Fun Family Vacation Rentals will be listed at the top of the search results.  

The pricing strategy of FFVR will be moderate and on par with competitors so customers feel they receive value when choosing the company for their vacation.

Operations Plan

The following will be the operations plan for FFVR.

Operation Functions:

• Mark Martinez will be the Owner and President of the company. He will oversee all staff and manage client relations. Mark has spent the past year recruiting the following staff:
• Anthony Miller – Office Manager who will manage the office administration, guest files, and accounts payable.
• Sandra Smith – Staff Accountant will provide all accounting, tax payments, and monthly financial reporting for the company.
• Christopher Rodriguez – Marketing Director who will carry out all marketing and sales activities.
• Michaela Williams – Maintenance Director who will oversee all maintenance and housekeeping at the properties.

Milestones:

FFVR will have the following milestones complete in the next six months.

9/1/2022 – Finalize contract to lease office space

9/15/2022 – Finalize personnel and staff employment contracts for the team

10/1/2022 – Purchase third property to add to the small inventory of homes

10/15/2022 – Begin networking at industry events and implement the marketing strategy

10/22/2022 – Begin moving into the office

11/1/2022 – FFVR opens for business

FFVR will be owned and operated by Mark Martinez. He has recruited an experienced office administrator, Anthony Miller, to be the Office Manager and help run the day-to-day operations of the business.

Mark Martinez is a graduate of the University of Florida with a Bachelor’s degree in Business Administration. He has been working at a local vacation home rental company for over a decade as a property manager.

Anthony Miller has been an office administrator at a local Airbnb management company for over eight years. Mark relies strongly on Anthony’s diligence, attention to detail, and focus when organizing the logistics of properties, schedules, and guests’ requirements. Anthony has worked in the vacation home rental industry for so long, he understands all aspects required in creating long-term success.

Financial Plan

Key revenue & costs.

The revenue drivers for FFVR are the vacation home rental fees they will charge to the guests for their Airbnb rentals and fees for additional services and add-ons. Fun Family will charge an average of $150 per night for each of its units. This price will vary depending on the season, increasing during high demand periods and decreasing during slow periods.

The cost drivers will be the overhead costs required in order to staff a vacation rental office. The ongoing expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.  

Funding Requirements and Use of Funds

FFVR is seeking $800,000 in debt financing to launch its Airbnb business. The funding will be dedicated towards purchasing a third rental property (the owner already owns two properties that will be used for the business). Funding will also be dedicated towards renovating, cleaning, and stocking each unit with essentials and supplies. Additional funding will go towards insurance, marketing expenses, and three months of overhead costs to include payroll of the staff and rent for the main office. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan and write our financial statements.

• Average occupancy rate of each unit per month: 62%
• Average fees per month: $9,000
• Office lease per year: $100,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

You can download our free Airbnb business plan template PDF . This free Airbnb business plan template can be used to create your own detailed business plan.

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Airbnb Business Plan + PDF Template

Published Jun.01, 2023

Updated Apr.19, 2024

By: Jakub Babkins

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Table of Content

1. What Is an Airbnb Business Plan?

An Airbnb business plan is a vital docume­nt that outlines the strategic approach and obje­ctives of a business aiming to gene­rate revenue­ through the Airbnb platform. The plan encompasse­s a comprehensive strategy, goals, and objectives for successfully utilizing Airbnb arbitrage­.

The Airbnb business plan examples should detail the steps that the business will take to ensure that it is successful on the Airbnb platform. It should include an analysis of the competitive landscape, a marketing plan, a budget, and a timeline for achieving goals.

2. Why do we need a Vacation Rental Business Plan?

A vacation rental business plan outlines the vision and objectives of the business as well as the strategies, tactics, and financial projections needed to succeed. It se­rves a dual purpose. It assesse­s both the potential risks and bene­fits associated with starting a vacation rental business.

A vacation rental business plan should include an executive summary, a description of the business opportunity, an estimate of market size and potential, a description of the competition, and a financial analysis.

3. Executive Summary

Business overview.

Airbnb operate­s as an online platform that connects individuals seeking short-term lodging options. It facilitates pee­r-to-peer transactions, enabling use­rs to rent or lease various accommodation type­s including vacation rentals, apartments, homestays, hoste­ls, and hotel rooms.

Founded in 2008, the­ company has swiftly emerged as one­ of the world’s top travel lodging websites. Airbnb perfe­ctly exemplifies a disruptive­ business model that effortle­ssly revolutionized the sharing e­conomy.

Airbnb, a revolutionary busine­ss model, has inspired entre­preneurs to establish ne­w ventures and seize­ the growing demand for short-term re­ntals. The innovative­ platform effectively e­nables individuals to monetize the­ir spaces.

Airbnb has revolutionize­d the way people discove­r and reserve short-te­rm rental properties by utilizing its platform. This innovative­ business model has opene­d up a world of untapped opportunities for both aspiring entre­preneurs and avid travele­rs.

The global phenomenon that Airbnb has become serves as a shining example of the imme­nse potential held within the­ sharing economy.

Airbnb functions as an online marke­tplace where trave­lers and hosts can connect to lease­ unique accommodations..

Airbnb provides a platform for hosts to conve­niently list their properties, efficiently manage bookings, and e­ffortlessly communicate with guests. Guests can easily search for accommodations that meet their needs, book reservations, and pay for their stays.

Customer Focus

Airbnb serves as a platform where individuals can effortle­ssly rent out their properties or spare rooms to travelers. The­ ultimate objective is to establish an all-inclusive vacation rental service­ that revolves around the needs of our valuable customers. Our unwave­ring commitment lies in delive­ring an exceptional user experience, ensuring our customers receive­ nothing short of the best.

To ensure­ a seamless and enjoyable­ experience­ for customers, we have incorporated various features. These­ include user revie­ws, background checks, and a 24/7 customer support team.

Management Team

Our primary focus is delive­ring exceptional service­ to our esteeme­d clients. Within our team, we have­ skilled entrepre­neurs, marketing expe­rts, developers, and spe­cialists in the realm of hospitality. Togethe­r, we have successfully launched an Airbnb business plan.

Success Factors

The success of our sample Airbnb business plan relies on various key factors. These include­ finding the right location, offering competitive­ pricing, providing quality customer service, implementing effective­ marketing strategies, and consistently delivering an exce­ptional guest experience. Additionally, a successful Resort business plan should incorporate strategies to foster strong relationships with the local community, leve­rage technology for increased efficiency, and optimize the­ overall guest experience.

Financial Highlights

The financial highlights of this Airbnb property management business plan include the following:

• A potential 5-year return on investment of over 400%
• A projected annual growth rate of 25%
• Cash flow is expected to exceed $1.5 million in the first year
• Within the first five years of operation, the company expects to generate over $10 million in revenue

4. Company Overview

Who is casa tropical rentals.

Casa Tropical Rentals operates as a prominent vacation-rental business situated in San Diego, California. This establishme­nt was founded in 2020 and has since emerged as a comprehensive­ agency dedicated to providing outstanding hospitality services to both tourists and business travelers exploring the vibrant city of San Diego. Our wide­ selection of vacation rental prope­rties encompasses luxurious villas, sophisticate­d condos, comfortable apartments, charming beachfront home­s, and much more.

Casa Tropical Rentals aims to deliver exceptional customer service that mee­ts the highest standards. Our dedicated team of knowledgeable­ professionals is readily available to ensure guests experience a comfortable and ple­asurable stay. From the moment of re­servation until departure, we­ provide personalized assistance­ tailored to individual needs. Additionally, we­ offer an extensive­ range of amenities including complime­ntary Wi-Fi, daily housekeeping services, free parking, and more­.

Our goal is to ensure­ that every guest e­njoys an exquisite and unforgettable­ experience­ while staying in beautiful San Diego.

The Casa Tropical Rentals History

Casa Tropical Rentals ope­rates as a vacation rental business in sunny San Die­go, California. It was established in 2020 and offers an array of re­ntal properties suitable for short-te­rm stays. We­ take pride in creating unforge­ttable vacation experiences tailored specifically to their individual requirements. Alongside­ this extensive se­lection, our commitment to exce­ptional customer service se­ts us apart.

Our properties in San Diego are situated in highly sought-afte­r locations, encompassing downtown, beachfront spots, and the sce­nic area of La Jolla. We offer a dive­rse range of rental options to cate­r to your preference­s, including elegant villas, comfortable apartme­nts, and modern condominiums.

5. Industry Analysis

The Airbnb rental business plan is built on the sharing economy, an economic model where individuals or businesses can rent, sell, or share assets. Airbnb has become a global phenomenon since its founding in 2008.

https://www.statista.com/statistics/339845/company-value-and-equity-funding-of-airbnb/#:~:text=Airbnb%20has%20become%20a%20global,over%20100%20billion%20U.S.%20dollars.

The co-hosting business of Airbnb has achieved remarkable­ success, experiencing rapid revenue growth since­ its establishment in 2008.

Airbnb stands as a prominent conte­nder in the sharing economy, alongside­ numerous other companies vying for recognition within this domain. Notable competitors include Home­Away, VRBO, and Couchsurfing.

According to expe­rts, the sharing economy is projecte­d to experience­ consistent growth in the coming years. Airbnb, with its extensive user base­ and strong brand recognition, is strategically positioned to take­ advantage of this expansion. The company’s we­ll-established foothold ensure­s sustained progress alongside the­ industry’s upward trajectory.

6. Customer Analysis

Demographic profile of target market.

This Hotel Business Plan outlines the customer analysis of the San Diego, California, target market.

Demographic Profile of Target Market, San Diego:

• Gender: Primarily male
• Income Level: Upper-middle to high
• Education Level: College degree or higher
• Cultural Background: Primarily Caucasian
• Marital Status: Single or married
• Occupation: Professionals and retirees
• Location: Primarily urban areas

Customer Segmentation

The customer segmentation for how to write up an Airbnb business plan in San Diego can be broken down into the following categories:

• Young Professionals/Students: This segment is the primary demographic for Airbnb in San Diego.
• Families/Groups: This segment is the secondary demographic for Airbnb hosting in San Diego.
• Budget Travelers: This segment is the tertiary demographic for renting a room on Airbnb in San Diego.
• Luxury Travelers: This segment is the fourth demographic for backyard tiny house Airbnb in San Diego.
• Business Travelers: This segment is the fifth demographic for conciergerie Airbnb service in San Diego.

7. Competitive Analysis

Direct and indirect competitors.

Direct Competitors

• HomeAway: HomeAway is a re­nowned vacation rental company that offers an expensive sele­ction of over two million properties in nearly 200 countries worldwide. Guests have­ the convenience­ of easily booking their prefe­rred accommodations either directly through HomeAway’s user-friendly website or via its efficient mobile­ app.
• VRBO: VRBO, short for Vacation Rentals By Owne­r, operates as a renowne­d vacation rental company with an extensive­ global presence. With more­ than two million listings spread across 190 countries, VRBO offers a wide­ range of rental options to cater to dive­rse needs and pre­ferences.
• FlipKey : FlipKey is a vacation re­ntal company operating in over 180 countries, offe­ring a wide range of rental prope­rties. With over two million options available, FlipKe­y specializes in last-minute vacation re­ntals and caters to varied prefe­rences including beach house­s and ski chalets.
• Booking.com: Booking.com is an este­emed online trave­l agency known for its vast selection of hote­l, hostel, and vacation rental listings. With a remarkable­ presence in over 190 countries, the website­ offers more than two million vacation rentals to choose­ from.

Indirect Competitors

• Hotels: Hotels are a traditional accommodation option offering short-term stay rooms.
• Hostels: Hostels are a budget accommodation option offering short-term stay dorm-style rooms. Guests can book rooms directly from the website or through a third-party website.

Competitive Advantage

Highly efficient service.

I am incredibly happy with the outcome! Alex and his team are highly efficient professionals with a diverse bank of knowledge!

Airbnb offers a distinct and adaptable­ platform, allowing travelers to effortle­ssly rent their properties for short or long periods. This versatile platform cate­rs to various needs, including vacations, business trips, and corporate­ retreats. Moreove­r, Airbnb provides an array of traveler-frie­ndly features such as secure­ payment processing, detaile­d search options, and top-notch customer service­.

Airbnb holds the advantage­ of being a widely recognize­d and trusted brand, relied upon by millions worldwide­.

8. Marketing Plan

• Target Audience : Our target audience is people who are searching for comfortable and stylish short-term rental accommodations.
• Develop Branding Strategy: Airbnb should focus on developing a strong and recognizable brand identity that conveys the company’s core values of safety, reliability, and affordability.
• Utilize Digital Marketing: Airbnb should utilize digital marketing tools such as SEO, social media, and email campaigns to reach potential customers and build relationships.
• Leverage Influencers: Airbnb should partner with travel, real estate, and hospitality influencers to spread the word about the company’s services and offerings.
• Measure and Analyze Performance: Airbnb should measure and analyze the performance of its marketing campaigns to better understand how its efforts are driving revenue.

Promotions Strategy

Advertising: We will utilize both paid and organic advertising methods to maximize our online presence. Paid advertising methods will include Google Adwords, Facebook Ads, and other online channels. Organic methods will include search engine optimization, content marketing, and social media engagement.

Promotional Events: We will host promotional events and open house days to let potential customers experience our rental space in person.

Airbnb’s pricing strategy will depend on the type of rental property and location. Airbnb’s pricing will also vary depending on the season, with higher prices during peak travel seasons and lower prices during off-peak times.

9. Operations Plan

Operation functions.

• Maintenance: Maintenance of the Airbnb property is key to ensuring a safe, comfortable, and enjoyable experience for guests.
• Cleaning: Regular Airbnb cleaning service is essential for providing guests with a pleasant and comfortable stay.
• Guest Relations: Proper management of guest relations is essential for providing a positive Airbnb experience for guests.
• Marketing: Proper marketing of the Airbnb property is essential for attracting new guests and increasing bookings.

Develop and implement customer service policies and procedures: June 1, 2023 Develop and execute marketing and advertising strategies: August 1, 2023 Negotiate terms and conditions with vendors: October 1, 2023 Monitor and manage inventory levels: December 1, 2023 Monitor and review all regulations and standards: February 1, 2024 Develop and implement policies and procedures for regulatory compliance: April 1, 2024

Licensing organization in Airbnb: https://www.airbnb.com/help/article/873

10. Management Team

The management team of the Airbnb business plan will be comprised of the following individuals:

• Chief Executive Officer (CEO): responsible for providing overall leadership and direction for the business.
• Chief Operating Officer (COO): oversees the day-to-day operations of the business and ensures that all processes are running smoothly.
• C hief Financial Officer (CFO): manages the financial aspects of the company, including budgeting, forecasting, and accounting.
• Chief Technology Officer (CTO): responsible for overseeing the technology used to support the business, including the website, mobile applications, and internal systems.
• Chief Marketing Officer (CMO): responsible for developing and executing the overall marketing strategy, including advertising, promotions, and public relations.
• Business Development Manager: responsible for identifying new opportunities and markets for the business and managing existing relationships.
• Product Manager: responsible for managing the product development process, including researching customer needs, defining product features, and overseeing the product launch.
• Legal & Compliance Officer: responsible for ensuring the business is compliant with all relevant laws and regulations.
• Human Resources Manager: responsible for managing the recruitment, training, and development of the business’s employees.

11. Financial Plan

Estimated Start-up Costs:

• Technology & Infrastructure: $20,000
• Legal Costs: $5,000
• Advertising & Promotion: $15,000
• Initial Inventory: $5,000
• Website Design & Development: $10,000
• Miscellaneous: $2,000

Total Start-up Costs: $57,000

Key Revenue & Costs

Key Revenue

• Booking Fees: $75,000
• Cleaning Fees: $25,000
• Security Deposits: $10,000
• Other Fees: $5,000

Total Revenues: $115,000

• Administrative Costs: $15,000
• Insurance: $10,000
• Technology & Infrastructure: $10,000
• Advertising & Promotion: $10,000
• Cleaning & Maintenance: $15,000
• Taxes: $10,000
• Professional Fees: $5,000

Total Key Costs: $65,000

• Revenues: $115,000
• Less: Key Costs: $65,000
• Net Profit: $50,000

Funding Requirements and Use of Funds

Funding Requirements

• Start-up Costs: $57,000
• Working Capital: $15,000

Total Funding Requirements: $72,000

Use of Funds

Total Use of Funds: $72,000

Key Assumptions

High demand for short-term rentals in the market.

Growth in the sharing economy and increasing acceptance of Airbnb as a legitimate housing option.

Adequate supply of properties in the area to meet customer demand.

Ability to attract quality hosts to list their properties.

Ability to secure a competitive rate for insurance coverage.

Ability to secure favorable terms from technology vendors.

Effective use of technology to manage the Real Estate Business Plan and maximize efficiency.

12. Sources of funding for the Airbnb business plan

• Angel Investors: Angel investors are wealthy individuals or groups who provide capital to startups in exchange for equity or convertible debt.
• Venture Capitalists: Venture capitalists are firms that invest in early-stage companies in exchange for equity.
• Crowdfunding: Crowdfunding, an online me­thod of raising money from multiple individuals, serve­s as a valuable funding source for Airbnb business plans. It posse­sses the unique ability to rapidly conne­ct with numerous potential investors.
• Bank Loans: Bank loans are a great source of funding for Airbnb business plans due to their ability to provide a large amount of capital at a relatively low-interest rate.

13. Business plans for Airbnb: tricks and tips

• Research: To gain a comprehe­nsive plan, one should thoroughly rese­arch the Airbnb industry, analyze competitors, and ide­ntify target markets.
• Goals: Set clear and measurable goals that align with your mission statement.
• Strategies: Develop strategies to differentiate your Airbnb business from competitors and position it for success in the market.
• Review: Periodically review your plan to ensure that your strategies remain relevant and your goals are being achieved.
• Marketing: Create a comprehensive marketing plan that will drive traffic to your listing.
• Execution Plan: Outline your steps to launch and grow your business.
• Timeline: Set goals and a timeline to ensure that tasks are completed on time.

14. Common mistakes to avoid in the Airbnb business plan

• Not doing enough market research: Before writing your plan, make sure to understand the size and scope of the Airbnb market, your potential competitors, and the current trends in the industry.
• Not setting realistic goals: Overly ambitious goals can lead to disappointment and burnout. Make sure to set attainable goals that you can realistically reach.
• Not addressing legal issues: Make sure to research and list any relevant local regulations that could affect your business.
• Not considering customer service: Good customer service is a must for Airbnb.
• Not planning for scalability: Airbnb is a growing industry, so you need to plan for how you will accommodate growth.

15. Unlock Your Airbnb Business Potential with OGS Capital – Accelerate Your Success!

OGS Capital acknowledge­s the significance of crafting a comprehe­nsive and impactful Airbnb business plan. Our team consists of e­xperienced consultants who posse­ss the knowledge and e­xpertise require­d to tailor a business plan specifically for your Airbnb venture­.

Our team of skille­d business plan writers and consultants possesse­s extensive e­xperience in the­ Airbnb industry. Furthe­rmore, we are we­ll-versed in effe­ctive strategies for optimizing your Airbnb busine­ss, including identifying customer nee­ds, analyzing competition, devising unique marke­ting approaches, and developing a solid financial plan.

Our exte­nsive expertise­ lies in developing accurate­ financial projections. Drawing on industry data and historical trends, we can assist you in fore­casting your potential income, expe­nses, and cash flow.

When se­lecting OGS Capital, rest assured that you will collaborate­ with a team of skilled professionals. The­y will develop a comprehe­nsive and effective­ Airbnb business plan tailored specifically to your unique­ needs. Le­t us assist you in creating a plan that not only aids in achieving your objective­s but also enhances your potential for succe­ss.

Q. Is starting an Airbnb business profitable?

Yes, starting an Airbnb business can be a very profitable venture. Since the company operates on a marketplace model, no upfront costs are associated with becoming a host. Airbnb charges a percentage of each re­servation’s fee, giving hosts the­ freedom to set their desired listing price. As long as hosts deliver a high-quality experience­ for guests, there will be­ ample demand for their e­xceptional services.

Q. How much do Airbnb owners make?

The amount Airbnb owners make varies greatly depending on the location, size of the rental, and amenities offered. Some Airbnb owners may make around $500 per month while others may make thousands.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Airbnb Business Plan

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Tracktown Townhome

Value proposition.

The Tracktown Townhome provides its guests with not just a comfortable stay, but a cultivated experience that highlights Eugene, Oregon’s rich track and field history through hands-on activities and amenities to infuse education and excitement for the local history.

The Problem 

Hotels and rental properties in Eugene provide comfortable stays but are typically overpriced when sporting events and university functions are taking place. They also lack the details and amenities to entertain and educate the guests on the local area and its history. 

The Solution

The Tracktown Townhome Airbnb is more than just an affordable and comfortable stay, providing historical hands-on learning experiences and exciting amenities and entertainment to make guests feel like track stars. 

Target Market

The primary market for the Tracktown Townhome is young couples and families with active children interested in having an interactive vacation experience. The secondary target market is athletes and sports enthusiasts coming to Eugene for vacation or track events. 

Young couples and families with active children are the primary target market:

• They are physically active and want the opportunity to burn off some energy in the comfort of their Airbnb.
• They have a strong interest in learning through hands-on experiences.
• They are technologically savvy and would appreciate the opportunity to play around with devices in the rental unit.
• There is an enthusiasm for sports and famous athletes.
• They want the experience of learning and entertainment through their vacation to not end when at their Airbnb.

Competitors & Differentiation

Current alternatives.

• Other rental spaces close to historic Hayward Field
• A few local bed and breakfasts
• One boutique hotel close to downtown
• Several chain hotels with standard hotel amenities

The Tracktown Townhome Airbnb is not only a cozy stay in track-famous Eugene, Oregon but it offers hands-on experiences by providing gate-analysis treadmills, interactive track and field history lessons, and fun amenities for guests looking for a unique stay. The Tracktown Townhome is close enough to the university that renters can hear the crowd cheering and feel the ambiance of the sporting events while watching them from the comfort of the couch with the included TV and entertainment packages. 

Funding Needs

The target property costs $400,000. The property will be purchased with 20% down plus closing costs. $10,000 in minor renovations are required. The estimated funding needed for furniture, kitchen outfitting, initial supplies, and initial funding of a “repair” fund is $25,000. The total initial funding needed is $120,000.

Sales Channels

• Airbnb Website
• Alternative Rental Websites
• Travel Oregon site

Marketing Activities

Financial projections.

Ongoing expenses will include internet, TV & streaming services, utilities, yard maintenance, contributions to a maintenance fund, loan payments, taxes, and insurance. Costs generated by guests will include cleaning, general maintenance, and a welcome gift. We estimate an initial 60% occupancy rate with average revenue of $300/night with modest growth in future years. 

• 2022: $65,700
• 2023: $70,000
• 2024: $73,000

Expenses/Costs:

• 2022: $50,000
• 2023: $52,000
• 2024: $54,000
• 2022: $15,700
• 2023: $18,000
• 2024: $19,000
• Obtain necessary permits and licenses — May 1, 2022
• Finish renovations — June 1, 2022
• Add furnishings and amenities — June 22, 2022
• Take professional photos of the space — June 30, 2022
• Create a website and social media accounts — July 1, 2022
• Open for business — July 15, 2022
• Review forecast — September 1, 2022
• Incorporate Eugene Marathon event package — April 15, 2023
• Hit 65% or higher occupancy rate — May-August, 2023 
• Renovate outdoor patio space — October 10, 2023

Team and Key Roles 

Owner/primary host .

Establishes the business and is in charge of overseeing the setup, fees, and long-term upkeep of Airbnb. Maintains day-to-day operations of the business including refilling amenities, tending to urgent maintenance requests, and handling communication with guests.

Cleaning/Maintenance Service

In charge of thoroughly cleaning and sanitizing the Airbnb between guests and reporting any damages or maintenance issues to the owner or primary host. 

Partnerships & Resources

The purpose of these partnerships is to bring the historical theme of Tracktown USA throughout Eugene into the experience of the Tracktown Townhome. Partnering with these businesses will help create a more holistic experience while also providing exposure and support to local businesses throughout Eugene as well as a more curated experience for guests. 

• Eugene Running Company: Provide free video gait analysis and shoe fitting and recommendations
• Tracktown Pizza: Exclusive discount for two medium pizzas
• University of Oregon Track & Field: Discounted tickets to a UO track and field event
• Nike Run Club: Provide tips and insights on running as well as an exclusive training program specific to running locations throughout Eugene

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How to Write an Airbnb Business Plan + Free Template

The pandemic has upended our perception of remote work. More professionals than ever before are spending time working from home and even working while traveling. This creates a unique opportunity for entrepreneurs looking to start an Airbnb. 

Before you jump into starting your own vacation rental business, you’ll need a business plan. This article will cover the steps to create your Airbnb business plan, along with some tips to run it successfully. 

Need more guidance? Download our free Airbnb business plan pdf for a full business plan outline that you can use to jumpstart your own plan.

How to write an Airbnb business plan

Starting an Airbnb business plan might seem daunting, but keeping it light is the trick. You don’t need a plan that is hundreds of pages long. Instead, start with a one-page plan that you can update as your short-term rental property business grows. 

Noting key factors surrounding your business like the market, financials, and more will help you in the planning process—and keeping things brief and viable will help you better manage your new Airbnb business.

Here is what to include when writing your Airbnb business plan.

1. Why are you starting your Airbnb business?

What motivates you to start a vacation rental? Are you passionate about travel and cultivating a rich and inviting experience for others? Do you just have a nice spare room you’re looking to rent out? Looking to take your first step into full-fledged property management?

Whatever the reason, make note of why this business matters to you and wrap in your value proposition (how you promise to deliver value to others out of this business). What is it about the property or surrounding area that sets you apart? 

The entrepreneur inside of you might see this new shift to work-from-home as an opportunity to create an enticing oasis for professionals. Maybe there are several large events or seasonal sports in your area and you see this as an opportunity to provide a rental space for visitors. Or perhaps you find yourself wanting to travel for extended periods of time and would like to recoup some of your expenses by renting out your house.

You don’t need all the details right away, but you should have an idea of your value. It will point you in the right direction with actual research. Remember, passion will help fuel your Airbnb— strategic planning will ensure progress and growth. 

2. Research the market

The research phase should not be skipped. You need to know what the competition looks like and how you can position your rental within the current real estate market. While there are plenty of ways to take this on, we recommend you focus on the following:

When planning your home rental business, consider your location and the demographics in the area. 

• What type of people does the area attract? 
• How will that influence the type of Airbnb experience you create? 
• Does the nature surrounding your location draw in adventure-seekers and families looking for a remote getaway? 
• Are the bustling streets by your rental space calling the names of young travelers looking to explore the big city? 

Understanding what you and your location can offer is the first step in identifying who will want to stay at your Airbnb. Or in other words, who your ideal customer will be.

With research in hand, it’s time to get to know your target customers and understand what attracts them. The type of people in the market will determine what amenities you should provide such as free parking, Wifi, air conditioning and heating, a washer and dryer, etc. Remember, you need to consider people living in the area along with those that are traveling to your market.

Accessibility and amenities

Beyond the basics, it’s important to think of the accessibility of your location and what you can do to optimize it– are there ramp options as well as staircases? Can you install grab-bars in restrooms, avoid cluttering spaces for better wheelchair accessibility, etc.? 

With the increase in people working remotely, you should also consider how work-friendly your Airbnb stay is. Is there a laptop-friendly station, a strong Wifi connection, good lighting for video calls, etc.? For travelers with kids, are there coloring books, games, and other fun activities or items to keep them entertained? 

Thinking about the different kinds of people staying in your area and what accommodations they might like to see will really help your Airbnb business stand out from the others in your area. 

Research competitors

When researching the market, you need to explore your competitors. This can be other Airbnb listings, hotels, motels, month-to-month leases, etc. What do these competitors offer that your stay might not, and what can you offer travelers that the other locations might not be able to? 

When considering competitors, you should broadly identify the number of customers in the market at large. From there, refine that into the segment of customers you are choosing to focus on (and who you believe you could reasonably book). You will need to also consider the amount of available time in the year you would like your rental space to be available. In many ways, that will ultimately dictate how many customers you can realistically service.

Get feedback

Still unsure how to best accommodate your guests? Consider having a family member or friend stay in your Airbnb for a night or two and give their honest review. They may provide a fresh perspective and give you some pointers on how to elevate your Airbnb business from a good stay to a great experience!

3. Promotional strategies

A big part of finding success with your Airbnb is how well you advertise it.

When promoting your Airbnb business, you should outline your sales channels and marketing activities that will attract customers to book with you. Consider how you will position the property—what are the benefits, little perks, and specialties of your stay that you’ll showcase? Highlight what is worth visiting in your area, and really illustrate the unique kind of stay that your customers will have. 

You can also consider partnering with local businesses to elevate your customers’ experience. Think about incorporating towels and blankets from a local boutique, a few fresh fruits from the farmer’s market, or discounts from a local restaurant or museum. 

Remember to think like a guest—keep things simple, intuitive, and friendly. Utilize features like automated booking or reminder apps, timed locks with personalized codes, and more to help make the experience easy, comfortable, and memorable.

4. Financials and pricing

When setting up your Airbnb, you should expect some upfront costs to get your stay ready for guests. To start, you will need to consider a fresh coat of paint, furniture, lighting, internet, air conditioning, appliances, decor, etc. 

From there, consider what ongoing expenses will look like. How much do you expect to spend on cleaning, maintenance, Wifi, towels, and other amenities? Bucket these items in categories to keep track of. 

You should also review what your revenue streams will be. Consider the difference in revenue from short-term vs long-term rentals. Will you charge more for special occasions or attractions, or will you create promotional bundles surrounding certain events? 

With these things in mind, you have the start of your sales, expense, and cash flow forecasts. These provide an idea of how you’ll need to price things in order to be profitable and tell you whether or not your business is viable.

5. Looking ahead

It’s important to set milestones for the next year of your business. These can be related to revenue, total bookings, additions to your home, easing your stay with automation, or anything else that makes your Airbnb business successful.

You should also outline who will be involved (or who you may want to partner with in the future). If it’s just you, add yourself and call it a day. Milestones are important because they tell you if you are on track to build a successful business. If you are not reaching your milestones, then it is time to revisit them and potentially revise them. 

Tips to run a successful Airbnb business

Writing your business plan is only the first step in setting up your vacation rental. There are many other important aspects to the business process that will help you grow and succeed. Below are a few tips to help raise awareness, simplify processes, and better your vacation rental business.

Host on multiple services

With the increased popularity of Airbnb, prices and demand have also been largely on the rise. This can cause customers to look across different booking platforms to find their desired rental space. That’s why hosting your stay on multiple services will allow your rental space to reach a broader range of potential customers. 

Sites like Vrbo, Booking.com, The Plum Guide, Agoda Homes, Homestay, and Sonder are just a few examples of Airbnb alternatives. Hosting on multiple services ensures that you are not solely attaching your business to a single platform. This provides you with multiple options, when a platform increases its fees, makes poor updates, or even goes under–potentially sinking your business in the process.

Automate scheduling and security

There are several factors to keeping an Airbnb business running that can now be scheduled through apps and other technology. Things like responding to messages from guests, adjusting pricing and calendar booking, writing guest reviews, scheduling cleanings, and other daily tasks can be automated as an Airbnb host. 

You may also consider utilizing technology like smart locks which allow your guests to check in and out of their Airbnb on their own. This contact-free check-in allows for guests to enter their space with ease upon arrival, and gives you the extra freedom of not having to track them down to hand over a key. 

You will want to include this investment in your startup costs and forecasts. This will help you determine how much to invest in, weigh what scheduling and security tools are important, and tie other investments in your business to specific milestones or revenue totals. 

Encourage feedback and reviews

It’s important to be present with your guests (even just virtually) and remind them that you are there if they need anything while also respecting their privacy throughout the duration of their stay. Don’t be afraid to ask for feedback and honest reviews from your guests during and after their stay. 

This can be as simple as sending a quick questionnaire virtually or leaving a little notepad and pen in the Airbnb rental for them to handwrite themselves. Receiving honest feedback and reviews will help you learn as you go and ultimately create the best possible Airbnb experience for your guests.

Quick responses 

Lastly, it’s important to always respond to your guests’ questions in a timely manner. In order to keep your guests comfortable and satisfied, you should stay on top of your messaging with them. 

Set notifications on your phone or device and always be ready to answer questions or potential problems your guests may run into. The quicker you can respond to your guests, the more satisfied they will be with the experience that you offer.

Download your free Airbnb business plan template

If you’re ready to start your own Airbnb business, you can download our free Airbnb business plan template from our library of over 500 sample business plans. Get started today, and see first-hand why businesses that plan grow 30% faster than those that don’t.

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Airbnb Business Plan Template [Updated 2024]

Airbnb Business Plan

If you want to start a successful Airbnb business or expand your current Airbnb business, you need a business plan.

The following Airbnb business plan template gives you the key components to include in a winning Airbnb business plan.

You can download our Airbnb Business Plan Template (including a full, customizable financial model) to your computer here.

Airbnb Business Plan Example

Below are links to a sample of each of the key sections that should be included in your own business plan:

• Executive Summary – The Executive Summary of your business plan should provide an overview of your business, your business goals and objectives, and why you believe it is a viable venture.
• Company Overview – The Company Overview should detail the history of your vacation rental business including your legal structure, any licenses and permits required, and any unique services or products your business offers.
• Industry Analysis – In the Industry Analysis, you will describe the Airbnb and vacation rental industry including market trends, competitive landscape, and target customers.
• Customer Analysis – In the Customer Analysis section, you will identify your ideal guest which may include business travelers, families vacationing, or long-term rentals for extended stays.
• Competitive Analysis – In the Competitor Analysis, you will identify other Airbnb properties and businesses that you would consider direct competitors in your target market. To achieve success, you need to identify your unique selling points to establish a competitive advantage and attract customers to your rental properties.
• Marketing Plan – The Marketing Plan section should outline your promotional strategies for reaching and converting potential customers. This should include a combination of online, print, and traditional marketing channels such as television, radio, and direct mail campaigns.
• Operations Plan – In the Operations Plan section, you will detail the day-to-day operations of your Airbnb business including housekeeping, maintenance, and customer service.
• Management Team – The Management Team section should outline who is responsible for the operation functions of your Airbnb business and how they are qualified.
• Financial Plan – This section should include your rental income statement, ongoing expenses, balance sheet and cash flow statements for the next three to five years. A good financial plan should also provide ways to reduce costs and increase the profitability of your business.

Click below to see each section of our free airbnb business plan template. You can also click here to get our airbnb business plan template pdf .

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Airbnb Business Plan Template

Airbnb Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

Sample Airbnb Business Plan

Writing a business plan is a crucial step in starting an Airbnb. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring Airbnb business owners, having access to a sample Airbnb business plan can be especially helpful in providing direction and gaining insight into how to draft their own Airbnb business plan.

Download our Ultimate Airbnb Business Plan Template

Having a thorough business plan in place is critical for any successful Airbnb venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. An Airbnb business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document. The Airbnb business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your Airbnb as Growthink’s Ultimate Airbnb Business Plan Template , but it can help you write an Airbnb business plan of your own.

Airbnb Business Plan Example – GlobalNest Getaways

Table of contents, executive summary.

• Company Overview

Industry Analysis

Customer analysis.

• Competitive Analysis

Marketing Plan

Operations plan, management team, financial plan.

At GlobalNest Getaways, our new local Airbnb in New York, NY, we are excited to provide travelers and residents with superior accommodation options. Situated in the heart of the city with a zip code of 10001, our location promises an authentic New York experience. Offering a range of homes and rooms, we specialize in long-term stays and ensure that each guest enjoys comfort, convenience, and a touch of local charm. As a burgeoning oasis of peace in a city that never sleeps, we’re here to fill the market gap with high-quality, local Airbnb stays.

Our success at GlobalNest Getaways is underpinned by the extensive knowledge and prior success our founder has in the Airbnb industry, providing us with a deep understanding of how to craft exceptional guest experiences. We distinguish ourselves by offering superior amenities and prime locations, making us the preferred choice in New York’s competitive accommodation sector. Since our inception on January 4, 1992, as a Sole Proprietorship, we have achieved key milestones including the development of our logo, company name, and the securing of an excellent location, setting the stage for future prosperity.

The Airbnb industry in the United States, currently valued at over $20 billion, has seen remarkable growth and is a major contributor to the hospitality and travel sector. With an expected compound annual growth rate of approximately 14% in the coming years, the industry’s future is promising. Factors such as the rise of experiential travel, the quest for authentic accommodation experiences, and competitive pricing continue to fuel this growth. These trends present significant opportunities for GlobalNest Getaways to leverage its unique offerings and strategic location to capture the expanding market of travelers seeking memorable stays in New York.

Our primary customer base includes tourists looking for unique, local experiences and long-term immersion in New York’s vibrant culture. We also cater to local residents in need of temporary accommodations and business travelers requiring longer-term stays or corporate housing. By offering properties that range from tranquil retreats to strategically located homes conducive to business activities, we aim to meet the diverse needs of our customers and provide them with an unparalleled New York living experience.

Our competitors, such as Hampton Inn Manhattan-Seaport-Financial District, Hampton Inn Brooklyn/Downtown, and Pod 51, offer a mix of accommodations from standard rooms to pod-style living. We differentiate ourselves with exceptional amenities, high-speed Wi-Fi, luxury bedding, and smart home devices, providing a superior experience for both leisure and business travelers. Furthermore, our strategic locations throughout New York’s vibrant neighborhoods, paired with our local expertise, allow guests to explore the city’s culture and attractions with ease, setting us apart in a crowded market.

We offer a range of products and services, including long-term stays, whole homes, and private rooms, with prices varying based on location, size, and amenities. Our promotional strategies employ a multi-faceted approach, utilizing online marketing, partnerships, and personalized experiences. Digital marketing efforts, such as SEO and social media, are complemented by email campaigns, influencer collaborations, and local partnerships. Personalization, community engagement, loyalty programs, and high-quality visuals are key to attracting a robust clientele and maintaining a strong presence in New York’s competitive accommodation landscape.

To ensure the seamless operation of GlobalNest Getaways, we will maintain an updated listing, manage bookings, communicate effectively with guests, and ensure our properties are always ready to welcome visitors. Regular maintenance, professional cleaning, supply management, and an emergency response plan are critical operational processes. In addition, we will engage in ongoing marketing efforts, monitor financial management closely, and prioritize guest experience by seeking feedback and providing personalized service. Our milestones include securing properties, completing interior design, launching our platform, implementing marketing strategies, and establishing operational systems to achieve our revenue goals.

Our management team is led by CEO Michael Donovan, whose entrepreneurial success and expertise in the Airbnb business equip him with the strategic vision and leadership skills necessary for the growth and innovation of GlobalNest Getaways. Michael’s background in customer service, operational management, and market analysis positions us to navigate the hospitality industry effectively and secure a prosperous future.

To reach our growth goals, GlobalNest Getaways requires $130,000 in funding. This capital will be allocated to investments in property buildouts, furniture, equipment, and essential operational expenses such as initial rent, marketing, staff salaries, supplies, and insurance. These funds are vital to establishing our presence, enhancing our offerings, and ensuring our operational readiness to serve guests in New York’s dynamic market.

Company Description

At GlobalNest Getaways, we take pride in being a new and vibrant Airbnb platform dedicated to serving our customers in New York, NY. As a local Airbnb, we’ve noticed a gap in the market for high-quality accommodations, and we’ve stepped in to fill that void. New Yorkers and visitors alike can now enjoy a more personalized and comfortable stay in one of the world’s most bustling cities.

Our Products & Services

We understand the diverse needs of our clientele, which is why we offer a variety of accommodation options. Whether you’re looking for a place to call home for an extended stay, a cozy room for a quick trip, or an entire home to accommodate your family or group, GlobalNest Getaways has you covered. Our long-term stays are perfect for those in between homes or on work assignments, while our selection of homes and rooms cater to travelers seeking a comfortable and authentic experience.

Prime Location

GlobalNest Getaways is centrally located in New York, with our base at zip code 10001. This prime location allows us to serve a broad range of customers seeking the vibrant lifestyle that only New York City can offer. Our proximity to key attractions and transport hubs makes us an ideal choice for both leisure and business travelers.

Why We Are Set for Success

Our success is no accident. At GlobalNest Getaways, we are uniquely qualified to thrive in the competitive New York accommodation market. Our founder brings to the table a wealth of experience from previously running a successful Airbnb. Coupled with our superior amenities and unparalleled location, we stand out from the competition and provide an unmatched stay experience for our guests.

Our Roots and Achievements

Since our inception on January 4, 1992, GlobalNest Getaways has been dedicated to building a reputable and reliable service as a Sole Proprietorship. Our journey began with the creation of a distinctive logo that represents our brand’s commitment to quality and hospitality. We then developed our unique company name, which resonates with our mission to provide a nest-like comfort to global travelers. Finding the perfect location was the next critical step, and we achieved this by securing our presence in the heart of New York. These foundational accomplishments have set the stage for our future growth and the continuation of our success story.

The Airbnb industry in the United States has experienced tremendous growth in recent years, establishing itself as a major player in the hospitality and travel sector. According to recent data, the size of the market in the US is estimated to be worth over $20 billion. This impressive figure highlights the popularity and widespread adoption of Airbnb as a preferred accommodation choice for both leisure and business travelers.

Looking ahead, the market is expected to continue its upward trajectory, with projected growth rates indicating a promising future for the Airbnb industry. Experts predict that the market will expand at a compound annual growth rate of around 14% over the next few years. This anticipated growth can be attributed to several factors, including the increasing popularity of experiential travel, the desire for authentic and unique accommodations, and the competitive pricing offered by Airbnb hosts.

The current trends in the Airbnb industry bode well for GlobalNest Getaways, a new Airbnb serving customers in New York, NY. Firstly, the growing number of travelers opting for alternative accommodations such as Airbnb presents a significant opportunity for GlobalNest Getaways to tap into a large and expanding customer base. Furthermore, the increasing demand for unique and personalized travel experiences aligns perfectly with GlobalNest Getaways’ mission to provide authentic and memorable stays for their guests. Lastly, the competitive pricing offered by Airbnb hosts allows GlobalNest Getaways to offer attractive rates to customers, making them a compelling choice in the New York market.

Below is a description of our target customers and their core needs.

Target Customers

GlobalNest Getaways will target a diverse range of customers, with a particular focus on tourists seeking to immerse themselves in the vibrant culture and attractions of New York City. These guests will typically be looking for convenient, comfortable, and cost-effective accommodation that places them in close proximity to landmarks, museums, restaurants, and entertainment venues. The service will tailor its offerings to meet the expectations of these visitors, providing them with a home away from home.

Another key segment GlobalNest Getaways will cater to is business travelers who require short-term stays that offer both the amenities of a traditional hotel and the personal touch of a local residence. These customers will benefit from the flexibility and privacy that GlobalNest Getaways’ properties provide, along with the necessary resources to ensure productivity, such as Wi-Fi and workspaces. The company will ensure that properties suitable for business travelers are well-equipped to meet their specific needs.

Local residents are also within the company’s sights as potential customers, particularly those in need of temporary accommodations during home renovations or between permanent housing arrangements. GlobalNest Getaways will capitalize on this opportunity by offering a seamless booking experience and local support that will appeal to residents who value convenience and reliability. Furthermore, the service will also cater to New Yorkers looking for unique staycation experiences or hosting options for visiting friends and family.

Customer Needs

GlobalNest Getaways provides an exceptional experience for travelers and local dwellers seeking the comfort and convenience of a home away from home. Customers can expect accommodations that boast prime locations, allowing easy access to New York’s myriad attractions, business hubs, and cultural landmarks. The amenities on offer cater to a wide range of preferences, ensuring each stay is not just comfortable but also aligned with guests’ individual needs.

Understanding the diverse requirements of guests, GlobalNest Getaways curates living spaces that resonate with both the leisure and business traveler. Facilities such as high-speed internet, workspace areas, and in-unit laundry are standard, while the personalized touch can be seen in the thoughtful interior design and local recommendations provided. This attention to detail ensures that each guest can find a perfect balance between work and play.

Security and privacy are paramount, and GlobalNest Getaways commits to offering a safe environment for all its patrons. A seamless check-in process allows guests to arrive and depart on their own schedule, giving them the autonomy they desire. Moreover, the company takes pride in maintaining high standards of cleanliness, giving guests peace of mind to relax and enjoy their New York experience.

Anticipating the needs of families, couples, and solo adventurers, GlobalNest Getaways includes options for every group size and budget. From cozy studios for intimate getaways to spacious apartments for family vacations, the variety of accommodations ensures that guest expectations are not just met but exceeded. Additionally, the provision of fully equipped kitchens empowers guests to prepare their own meals, adding a layer of convenience and homeliness to their stay.

Competitor Analysis

GlobalNest Getaways’s competitors include the following companies:

Hampton Inn Manhattan-Seaport-Financial District

The Hampton Inn Manhattan-Seaport-Financial District offers accommodation services, including comfortable rooms and complimentary breakfast. They provide free Wi-Fi, a business center, and a fitness room. Their price points cater to mid-range budgets, offering a balance of value and comfort.

Hampton Inn Manhattan-Seaport-Financial District generates revenue through room bookings, with additional income from amenities and meeting spaces. They operate in a prime location in Manhattan, close to major attractions and business hubs, serving both leisure and business travelers.

The key strength of this hotel is its location in the Financial District, which is convenient for business travelers. However, a potential weakness could be the limited range of services when compared to full-service hotels that offer dining and extensive leisure facilities.

Hampton Inn Brooklyn/Downtown

Hampton Inn Brooklyn/Downtown provides guest rooms equipped with modern amenities, a fitness center, and a business center. They offer complimentary hot breakfast and free Wi-Fi to their guests. Their pricing is competitive, targeting visitors who seek a balance of affordability and quality.

The hotel’s revenues come from room bookings and the provision of small-scale event hosting services. Located in Downtown Brooklyn, it is accessible to various Brooklyn attractions and offers proximity to Manhattan. The customer segment includes tourists and business travelers looking for convenience and value.

A key strength is their commitment to guest satisfaction, highlighted by their clean rooms and friendly service. A weakness might be the smaller room sizes, which is common in New York City hotels but may not appeal to all travelers.

Pod 51 stands out with its unique concept of offering small, pod-like rooms at very affordable prices, aiming to provide a budget-friendly option for travelers. They offer rooms with shared or private bathrooms, a rooftop terrace, and a café. This hotel attracts budget-conscious solo travelers and younger tourists.

Pod 51’s revenue is primarily derived from its high room occupancy, driven by affordable rates and a good location in Midtown East. They serve a diverse range of customers from different geographies who are looking for a place to stay in the heart of New York City without spending a lot.

The hotel’s strength lies in its unique value proposition of minimalistic and efficient lodging. However, the small room sizes and shared facilities can be seen as a weakness for those who prefer more traditional hotel accommodations.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

At GlobalNest Getaways, guests can find a variety of accommodation options tailored to meet diverse needs and preferences. The company specializes in providing a seamless rental experience, ensuring that every stay is as comfortable and convenient as possible.

Long-Term Stays

Recognizing the demand for extended visits, GlobalNest Getaways offers long-term stays that cater to guests planning to reside for a month or more. These stays are perfect for professionals on business trips, students, or anyone in need of temporary housing. Prices for long-term stays are competitively set to ensure affordability while maintaining high-quality standards. Guests can expect prices to start from $2,500 per month, which includes all utilities and Wi-Fi, ensuring a hassle-free living experience.

For those seeking the privacy and space of an entire home, GlobalNest Getaways provides a selection of houses that can accommodate families or groups. These homes come fully furnished with all the amenities required for a comfortable stay. The average price for renting an entire home is approximately $450 per night. This rate can vary depending on the location, size of the home, and amenities offered.

GlobalNest Getaways also caters to solo travelers or couples looking for a more economical option by offering private rooms within apartments or houses. These rooms provide guests with a cozy space, including access to common areas such as the living room, kitchen, and sometimes even outdoor spaces. The average price for renting a private room is around $100 per night, which provides an affordable solution without compromising on comfort and quality.

Regardless of the choice of accommodation, GlobalNest Getaways ensures that each property is vetted for quality and comfort, providing guests with an exceptional stay. With the range of options available, guests can find the perfect fit for their budget and requirements.

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Daily Operations:

To ensure the success of GlobalNest Getaways, there are several key day-to-day operational processes that we will perform:

• Listing Management: Regularly update and optimize property listings to ensure accuracy and attractiveness, including high-quality photos, detailed descriptions, and updated availability calendars.
• Guest Communication: Respond promptly to inquiries and reservation requests from potential guests, maintain clear and professional communication before, during, and after their stay.
• Price Optimization: Monitor and adjust pricing based on demand, seasonality, and local events to stay competitive while maximizing revenue.
• Booking Confirmation: Confirm bookings and provide guests with all necessary information, including check-in instructions, house rules, and local recommendations.
• Check-In/Check-Out Procedures: Ensure smooth check-in and check-out processes, possibly through smart locks or key exchanges, and offer flexibility where possible.
• Housekeeping and Maintenance: Coordinate cleaning and maintenance schedules to ensure properties are spotless and in good repair for each guest.
• Guest Support: Offer round-the-clock support to address any issues or questions that guests may have during their stay.
• Review Management: Encourage guests to leave reviews and respond professionally to all reviews, both positive and negative, to maintain a high host rating.
• Inventory Management: Keep track of and restock essential supplies such as toiletries, linens, and kitchen items to ensure guest satisfaction.
• Financial Management: Manage invoices, payments, and financial records meticulously to keep track of earnings and expenses.
• Regulatory Compliance: Stay informed about and comply with local regulations regarding short-term rentals, including taxes, safety standards, and licensing requirements.
• Marketing Activities: Engage in ongoing marketing efforts to promote listings through social media, SEO, and partnerships with local businesses.
• Performance Analysis: Regularly review key performance indicators (KPIs) like occupancy rates, average daily rates, and guest satisfaction to inform operational improvements.
• Strategic Planning: Continuously develop and adjust short-term and long-term strategies to grow the business and enhance the guest experience.

Milestones to Achieve:

GlobalNest Getaways expects to complete the following milestones in the coming months in order to ensure its success:

• Secure desirable properties and finalize leasing agreements within strategic locations in New York to ensure a good spread of options for customers.
• Complete the interior design and furnishing of the properties to create unique, comfortable, and Instagram-worthy spaces that stand out in the marketplace.
• Launch the GlobalNest Getaways platform with robust IT infrastructure and user-friendly interface for both guests and property owners.
• Implement a comprehensive marketing strategy that includes social media campaigns, partnerships with local businesses, and targeted advertising to build brand awareness and drive traffic to the platform.
• Establish strong customer service policies and a support team to handle inquiries, bookings, and any issues that arise, ensuring high customer satisfaction and positive reviews.
• Introduce a host support program to attract and retain property owners, including resources for property management, pricing strategies, and regular updates on market trends.
• Reach the milestone of achieving $15,000/month in revenue by optimizing occupancy rates and pricing, and by expanding the number of listed properties.
• Ensure compliance with all local regulations and laws related to short-term rentals, including obtaining the necessary permits and insurance to mitigate legal and operational risks.
• Develop and implement a scalable operational model that includes housekeeping, maintenance, and emergency response systems to maintain property quality and guest satisfaction.

Our management team has the experience and expertise to successfully execute on our business plan.

GlobalNest Getaways management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Michael Donovan, CEO

Michael Donovan, CEO of GlobalNest Getaways brings with him a wealth of expertise in the hospitality industry, particularly in the short-term rental sector. His track record of success is anchored by his experience in successfully managing an Airbnb operation. This background has not only given him a deep understanding of what customers look for in vacation rentals but also the operational know-how to run such a business efficiently. Michael’s entrepreneurial spirit and his keen sense for market trends make him exceptionally qualified to lead GlobalNest Getaways towards a future of growth and innovation. His hands-on experience in the industry ensures that he is well-versed in the challenges and opportunities that come with the territory, making him a resilient and forward-thinking chief executive officer.

Financial Statements

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Income Statement

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Airbnb Business Plan Example PDF

Download our Airbnb Business Plan PDF here. This is a free airbnb business plan example to help you get started on your own airbnb plan.  

How to Finish Your Airbnb Business Plan in 1 Day!

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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Vacation Rental Business Plan: 15 Steps for Success (Free Template)

Investing in a vacation rental business isn’t a decision to take lightly. However, as the short-term rental industry continues to grow, 2024 could be the perfect time to do so.

The success of any short-term rental business will depend on having actionable goals and clear objectives based on thorough market research, whether you’re a newbie or an experienced property investor.

It’s crucial to create a strategic business plan for short-term rentals before you hand over a deposit or receive the keys. A viable business and management plan will help you identify the risks and prepare you for the challenges ahead.

In this article, we look at what a business plan is, give you samples and templates to use, and analyze the 15 steps your vacation rental business plan needs to help you get started.

Don’t see the form to download our Vacation Rental Business Plan PDF? Click here .

What is a vacation rental business plan?

Simply put, your business plan is an overarching set of rules, goals, and frameworks to help you make decisions for your new business and its future.

Not only will a vacation rental business plan help you define your strategy, but you can repeatedly refer back to it to ensure you are going in the right direction.

Business plan vs. vacation rental business model

Many aspiring rental owners confuse these two documents or assume they’re the same, so let’s review the differences.

A short-term rental business plan is a detailed document that outlines your business goals and how you plan on achieving them. A short-term rental business model, on the other hand, is your core framework for providing value to guests and operating profitably. Business models are much shorter, often including only a customer value proposition and pricing strategy.

Why do you need a vacation rental business plan?

Vacation rental owners are eager to hit the ground running when they buy their first properties—who wouldn’t be? Any vacancy or downtime on the property means more money that’s coming out of your pocket. A vacation rental property business plan will guide you through the initial steps and beyond, helping you maximize your profit and success as a host.

Beyond just making money, having a good business plan for vacation rentals will allow you to measure success and identify areas for improvement accurately. For example, it will help you focus on key metrics, such as your budget, local market insights, and expansion opportunities.

How to write a short-term rental business plan: video summary

15 steps to create your vacation rental business plan

To make things easier for budding entrepreneurs, we’re including 15 steps to help you succeed in writing your short-term rental business plan. We also reached out to the following industry professionals for their insights!

• Antonio Bortolotti , founder of Vacation Rental Secrets and host of the Vacation Rental World Summit
• Cynthia Chan , co-founder of Airhosts Forum (the largest Airbnb host forum online)
• Karen Spencer , founder of The Business of Holiday Rental

Prefer a downloadable template? Scroll to the bottom of the page to download our customizable Short-Term Rental Business Plan PDF !

Step 1. Executive summary

For people outside Fortune 500 companies, writing an “executive summary” can be a bit scary. However, it’s a lot simpler than you may think!

An executive summary is just a few sentences that summarize your vacation rental business and includes all the essential information you want to get across. This is so that anyone can read the first page of your plan and know, at a glance, what your business entails.

Start by asking yourself the famous five Ws:

• Where is your vacation house located? By the beach, in the middle of the city, or in the countryside?
• What is it? A family vacation home, a glamping accommodation, or an ideal spot for business travelers?
• Who is it for? Families , couples , or large groups of friends?
• When is it best to stay at your rental? The summer, winter, or year-round?
• Why do you have this property? Is this a spare room you’re renting out for extra cash, a way to top up your pension if you’re retired, or your main form of income?

Answering these questions will help you outline what information you would like to include in your executive summary. You can then rewrite your responses to make sure your summary sounds professional.

Note: If you are still unsure about the details of your executive summary, feel free to do it at the end of your business plan—it’s a case of saving the best until last!

Step 2. Business goals

Your executive summary is going to give you a broad overview of where your business is going, but the goals section will help to further solidify this vision. Goals are what help you to set markers for what success in your business looks like.

Are you satisfied with a couple of bookings a month, or are you expecting a full reservation calendar by the end of the year? You’ll need to set goals to help pin this down.

What’s more, make sure your business goals are SMART: smart, measurable, attainable, relevant, and time-based.

Step 3. Value proposition

As with any business, you’ll need to state why customers are going to choose your business. It’s difficult to take yourself out of the equation when evaluating your business. After all, you’ve poured your blood, sweat, and tears into this project, so why wouldn’t guests choose you?

No amount of effort is enough if it’s not adding any value to your vacation rental. Consider how your vacation rental will provide a guest experience that the other properties in your area simply can’t provide.

Step 4. Company analysis

In this section, you should aim to explain the unique selling points (USPs) of your new vacation rental business, outlining what it will bring to the existing market.

Start by asking a few simple questions to figure out how you’re different (and better) than other rental properties out there. After all, once you are confident in your strengths, your guests will be, too!

Here are a few examples:

Is it better than others because of its location?

• Is it close to the beach?
• Main public transport lines?
• Is it off-the-grid?

Is the price of your accommodation better?

• Are you the cheapest accommodation around?
• Are you the best value?
• Do you offer discounts at certain times of the year?

Are the interiors of your property different or better than the rest?

• Do you offer a cozy, rustic getaway?
• Do you offer a fireplace where a family can sit at night?
• Is it a themed vacation rental ?

Step 5. Industry analysis

If you want to be successful in the rental business industry, you’ll need to be strategic and competitive in your company management plan. So, this section is where you state some key facts about current trends and expectations.

One of the ways to do this is by carrying out an industry analysis. This is basically looking at other vacation rental businesses and evaluating them.

Here are some sample questions that will help start your industry analysis:

What do vacation rentals near me charge per night?

• Would you class it as affordable or good value?
• Is it less than $50 per night? Or Is it more than $300?
• Think about the figures you come up with in relative terms, weighing the value of what the business is offering against the price they charge. This will help you start to price competitively.

Who is their target audience and clientele?

• Are they families ?
• Couples looking for a romantic break?
• Do they target students and school groups who need large but basic accommodations?

Are they luxury units or more basic rentals?

• Are they upmarket rentals in the most expensive parts of your area?
• Or are they modest vacation home rentals that students could afford?
• Do the rentals tend to fall in one end of the price range, leaving a gap in the market?

Are they self-catered or Bed & Breakfast?

• Do they offer a light breakfast?
• Or do they offer a breakfast buffet?

What websites/agencies do they use for bookings and advertisements?

• Are all your competitors advertising on Airbnb , Vrbo , etc.?
• Do they collaborate with local tourism agencies?
• Are they all missing out on a popular booking website that only you know about?

“I recommend owners to focus on profit per booking, not occupancy rates. We’re in it to make money, not fill as many nights as possible (that comes next). We could all be 100% full if we undervalued what we were offering. That doesn’t make good business sense. Be prepared to spend more when you first start out, to bring a quality product to the market. You’ll soon reap the rewards this investment in your future business will bring.” – Karen Spencer

Step 6. Customer analysis

Your customers—or rather, your guests—are how you are going to make your money. That’s why it’s important to understand and target them properly.

In your plan, create different buyer personas based on the types of guests you want to attract. This is like a profile of your ideal customer, from age to income. You should try to make it as detailed as possible because it will help your business grow later.

Creating buyer personas starts with a customer analysis. A customer analysis is just getting to know your customers and what they want and need from a rental property and a vacation.

Here are some key questions you should ask yourself about your ideal guest:

• What’s their name? It may seem silly to name a fictional person, but it will bring your customer analysis to life and help you imagine the buyer persona.
• What do they work as? For example, are they a high-flying banker, a medical professional, or an educator?
• How old are they? Think in terms of age ranges: 18-25, 25-40, and 40-60, and 60+.
• Do they have a family? If so, how many children do they have?

Keep going with questions like this until you’ve built an entire profile of the person. This will then help you understand their values, spending habits, common complaints, and amenities they’ll be looking for.

Getting anxious to dive in? Scroll to the bottom of the page to download our customizable Vacation Rental Business Plan PDF and get started!

Step 7. Competitive analysis

Another element of your vacation rental property business plan is conducting competitor research. Take a look at the market to find your direct competitors and analyze them to see how your business can thrive.

Competitive analysis is similar to industry analysis, but this time you’re going to focus on your immediate competitors rather than the industry as a whole. For example, if your short-term rental is a house by the beach, your direct competitors would be other accommodation providers on the beach.

With competitive analysis, you want to look at the people who may win a booking over you and use what you find to put yourself on top. Ask questions such as the following:

How much are my competitors charging per night?

• Competitor 1 – $100
• Competitor 2 – $150
• Competitor 3 – $200

Using this information, you may decide to drop your prices below $100 to become the cheapest option among your competitors and increase your booking rates.

What standard of accommodation do they offer?

• Are they all standard camping sites?
• Or are they high-end units?
• Are they somewhere in between, suitable for most travelers?

Do they offer airport transfers/pick-up service?

• Yes, but for a very high price.
• Yes, and for a reasonable price.

Do they offer a wide range of amenities in the house?

• No, most don’t even offer Wi-Fi.
• Yes, some offer basic things like a washing machine and television.
• Yes, all offer basic amenities, and some even include luxury amenities (like a swimming pool or gym).

Step 8. Operations plan

The operations plan is simply an insight into how you’re going to run your new business on a day-to-day basis. It will consider whether you will hire any staff, what standards you will set, and how you will keep track of inventory and other administrative duties.

This will be one of the most straightforward parts of your business plan. Chances are, you already have all of this planned.

Here are a few helpful prompts and examples in case you get stuck:

Am I going to hire any staff?

• No, I’m only renting out one room in my home, which I can do myself.
• Yes, I’m renting out several large apartments, and I have a separate, full-time job.
• No, my partner and I will do the work together.

Who is going to clean the rentals between guests?

• A cleaning agency?
• A neighbor?

Do I need to hire an accountant to help me handle the finances of my business?

• No, I’m comfortable dealing with all of those things.
• Yes! I don’t know the first place to start when dealing with taxes or business records.

Who will deal with bookings and customer complaints?

• Myself, with only one room it will be very manageable.
• I will hire an assistant to help with all of this administration stuff, I won’t have time!
• My daughter/son, it will be a good part-time job for them to give them an allowance.

To keep things simple, you can also use solutions such as Lodgify’s property management software and channel manager .

Step 9. Marketing plan

Explain which strategies you will use to advertise your business and generate bookings. Think about both online and offline marketing , as well as any campaigns or promotions you plan to run externally.

This is when your buyer persona (which you created earlier) will come in handy. If you know the people you’re trying to target, you’ll know what websites they use and what type of marketing will be suitable for them.

Your marketing strategy can be really diverse. Here are some questions to help you sketch it out:

What methods of online marketing should I use?

• I will just list my bookings on one travel website because that is enough for me.
• I will have my own, personal vacation rental website . My site, my rules!
• I have several properties to rent, so I will list them on several vacation rental websites to increase traffic and booking numbers.
• I will pay for Google Ads in my local area.

What methods of offline marketing should I use?

• None, online marketing will be enough for me.
• I will print flyers and leave them in local tourist offices.
• I will give each guest business cards and ask them to recommend me to friends and colleagues.

Do I have a website?

• No, I don’t want/need to create one.
• No, but I want one! I need to hire someone to create one for me or try a professional website builder .
• Yes, I have one, and I’m going to hire a search engine optimization specialist to help me increase the number of visits to it.

Do I have business cards ?

• No, I don’t need any.
• Yes, I have some but I won’t use them.
• Yes, I have some, and I’m going to use them as part of my marketing strategy.

“While I’m not sure there is a one-formula-fits-all, there are a few things that helped me: a great website, awesome warm-hearted, personal communication skills, finely tweaked standards, procedures and operations, an open mind and willingness to widen your horizon by questioning what you’ve achieved and learning what’s next. Because we are in an ever-changing and challenging world and only those willing to adapt to the changes will survive.” – Antonio Bortolotti

Step 10. Task delegation and employee management plan

It pays off to dream big, but make sure you have the capacity to do so. How will you manage guest turnover if you’re planning to rent your property every night? Better yet, who will manage guest turnover?

Depending on the scale, your goals will take some serious work to get there. Make sure you’ve factored in how you will manage it alone or how you plan to delegate tasks.

If you know that you’ll need to hire some staff, be it a property manager, cleaning service , or maintenance person, you’ll have to plan for how you’re going to distribute and delegate the work. Using task management tools and including them in your business plan outline will help you to make the most of your teams’ efforts.

“In such a demanding and dynamic industry as ours, finding the right combination of software that aligns with your individual business needs is key to accomplishing all this. And it’s not easy.” – Antonio Bortolotti

Step 11. Distribution plan

Websites like Airbnb and Vrbo are referred to as online travel agencies , or OTAs. For all new hosts, presence on OTAs and listing sites is essential to get bookings.

Your distribution plan should consider which channels you’ll be advertising on, how much they’ll cost you, and how you’ll manage them (hint: you might need a channel manager ).

Here are some helpful example questions to get you started writing a distribution plan:

Which OTAs do I want to list my property on?

• Every OTA that is available? I need lots of bookings!

How much will this cost me?

• Is it free?
• Do you have to pay monthly to list on these websites?
• Do they take a commission off bookings you receive from that website?

Are there any tools available to help me manage all of this?

• Yes! A channel manager .
• A channel manager is a tool you can use to ensure all of your bookings, dates, and arrangements remain in one place so you don’t get overwhelmed managing calendars from multiple OTAs.

When I do get a booking, how will I receive the payment?

• PayPal account.
• Bank transfer.
• Cash/card payments directly from guests upon arrival.

“If a host’s goal is to maximize their revenue and bookings, it definitely makes sense to list on several platforms. Based on research from one of our partners, Tokeet, they found that some of their hosts had reported a 20% increase in bookings once they used a channel manager to list across several home-sharing sites. I would recommend that if a host is listing across several platforms, they should utilize a channel management program to make it easier to manage their listings and their calendars so they don’t double book.” – Cynthia Chan

Step 12. Revenue management plan

So, this is the numbers part. But don’t worry— revenue management is not as scary as it sounds!

In this section, you’ll have to include information about the rates you plan to charge for your vacation rental, alongside any details about pricing or yield management tools you will use.

For people who feel overwhelmed by this, there are a lot of tools and software out there to help. To start with, we’ve written some quick questions to cover the basics of your revenue management plan to make sure your accounts and business stay well in the green.

How much will I charge per night?

• Fixed price: $100 per night.
• I’ll use dynamic pricing , increasing the amount during busy periods.
• I’m still undecided.

Pro tip: Lodgify Dynamic Pricing uses an algorithm that factors in 40+ listing attributes, market conditions, and local trends to automatically optimize your nightly rates.

What level of taxes will I have to pay to the government?

• I’m not sure. I need to research this before writing my revenue management plan.

How much will my utilities cost?

• Water is $50 a month.
• Trash collection is $30 a month.
• Electricity will vary depending on how many guests I’ll have.

What will my staff costs be?

• Zero, I’m doing all of the work myself.
• Low, I’m paying my teenage children an allowance to help me with some household chores.
• High, I’m going to hire a cleaning agency, a marketing specialist, a website developer, etc.

What’s my target monthly income?

• Anything above $0 at the beginning?

“Set stretching yet realistic prices. Quality holiday homes can charge more (because they are worth more) than an average place. When it comes to setting your prices, you need to know what it costs you to welcome each set of guests and work up from there, ensuring a healthy profit per booking every time. The more you charge per week, the more revenue per booking, yet your changeover costs, your marketing costs, your time spent, will be the same.” – Karen Spencer

Step 13. Financial plan

Think about how you are going to finance your new business. As with anything in life, proper budgeting will prevent future stress and help your business thrive.

So, what kind of information makes up a financial plan?

Will I need to take out a loan?

• No, I’m just renting out an existing property with everything ready to go.
• Yes, I will need a small loan to renovate this property.
• Yes, I will need a substantial loan to purchase the property/land where I’m going to build my rental.

What will the interest rates be?

Do I have savings I’m ready to invest into it?

• I don’t want to put my savings into it.
• Yes, I have a small amount that I’ll use for redecoration.
• Yes, I have lots of savings that I’ve been keeping for a project like this!

What level of monthly loan payments can I manage?

• None, my business has small incomings, so I don’t want to take a loan.
• $100 for a small loan?
• $750+ for substantial mortgage repayments?

“Not factoring in the cost of educating yourself is a luxury you can’t afford. The reason I’m part of online communities (I go to industry conferences like VRMA and I put together the Vacation Rental World Summit ) is because I’m the first one to not know everything.

I’m aware that if I want my business to thrive while this industry changes and crashes, I need to stay informed on what’s changing, adjust my strategies accordingly, and be prepared for what’s coming.” – Antonio Bortolotti

Step 14. Key milestones and business future

Write down your plans and goals for your business, plus what key milestones will help you achieve these targets.

When you start any project, whether it is going back to university, exercising, or starting a business, it is really important to track your progress. This section will be useful to refer back to and ensure you’re on the right track.

Here are some good milestones to use for your rental business:

How much do I want to make each month?

• $500? $750? $3.000?
• This answer will be linked to your financial plan, so this is a good time to go back and look at what you wrote down in Step 10.

How many guests do I want in the first quarter?

• As many as possible—I know I’m still in the beginning.

What rate of growth do I want in my bookings year-on-year?

• I’ll figure this out in the second year. I’m just getting started at the moment.

How many returning clients do I want each year?

• At least 10?
• More than 20—I’m confident in the service I provide.
• As many as possible!

“The biggest hurdle that Airbnb hosts have to get through in their first few years of business is to get enough reviews so that guests are comfortable staying at your listing. The more reviews you have, the higher your listing appears in the search results as well, so the biggest focus for hosts should be to get as many good reviews as possible.” – Cynthia Chan

Step 15. Vacation rental business plan: appendix

The appendix in your vacation rental business plan should include all of the relevant documents you have for your business, containing the vital information you need to keep things running.

For example, ask yourself:

• What’s the number for a plumber, just in case I have problems with the pipes?
• Where are my tax registration details?
• Have I kept receipts of all of the things purchased for my business recently?
• Have I backed up my online bookings and calendar somewhere?

Scroll to the bottom of the page to download our customizable Short-Term Rental Business Plan PDF and get started!

Vacation rental business plan: tips and tricks

So, you followed the 15 steps above. Now you’re done, right?

Well, not quite. With the industry growing increasingly competitive, it pays off to follow a few additional tips to get a competitive edge:

• It’s all about the timing. Writing a business plan before buying the rental home is advisable, so you can truly judge if it is a worthwhile investment and business venture.
• You get back what you put in. If you invest time, money and effort into your business, you will reap financial and personal rewards. And to be number one, you need to invest more effort and time than your competitors.
• Quality over quantity. Don’t forget that most people will choose value over price, so don’t compromise one for the other.
• Get yourself out there. The more places you advertise your business (your own website , third-party platforms , social media , etc.), the more bookings you’re going to get.
• Enjoy yourself! The old saying that you’ll never work a day in your life if you love what you do is completely true with vacation rentals. And the more you enjoy yourself, the better the experience will be for guests.

“Quality is essential in everything you do. From the product you bring to the market to the excellent customer service you offer your guests.” – Karen Spencer

Common mistakes found in short-term rental business plans

For many hosts, owning a vacation rental is their first business venture. So, it’s all too easy to make mistakes along the way. Here are some of the most common mistakes to look out for:

• Targeting everyone: We know you want to welcome as many guests as possible. Still, you should avoid trying to attract all guest types, as it might lead to attracting none. Instead, define your target customers based on your value proposition.
• Ignoring the competition: Evaluate your competitive edge in price, value, style, and availability to see where you need to improve. Recognize that rivals may outdo you, even if you believe your rental is the best.
• Making an unrealistic finance plan: Avoid overestimating revenue and underestimating the budget. You may have big goals, but maintain a realistic approach to financial planning.
• Assuming standard home insurance covers you: Include vacation rental insurance , and specifically a policy tailored for vacation rental owners, in your business plan to ensure proper coverage.

Download our free vacation rental business plan template

Don’t know where to start? Don’t worry!

All you have to do is download our free vacation rental business plan sample below and fill in your own information. Our handy guide includes all of the questions you need to ask yourself before starting your new venture.

Hi, Amazing article to learn from basics to advanced in vacation rental business. Thanks for sharing this wonderful article with us.

Fantastic article Jess as always. Even though we’re on our 2nd property and they both are doing well we are going to go back and go through the steps in the business plan. I bet it will help us refine our ideas for moving forward. Thanks again!

Well… consider yourself added to my blogroll. I have like six other blogs I read on a weekly basis, guess that number just increased to seven! Keep writing!

What kind of insurance is available?

Hi Dorothy,

I suggest you check out our article about the different types of vacation rental insurance available. You’ll find it here .

Riley & The Lodgify Team

Thanks for sharing this useful information! Hope that you will continue with the kind of stuff you are doing.

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Airbnb business plan template + PDF

This guide presents the sophisticated AI Business Plan Generator template, meticulously tailored for entrepreneurs eager to kickstart or enhance their Airbnb business endeavors. It's worth noting that the names and financial projections mentioned herein are purely for illustrative purposes, serving as educational aids to steer your business planning journey. These examples are thoughtfully chosen to showcase how you can personalize your own AI-generated Airbnb Business Plan, empowering you to tackle obstacles and seize opportunities within the Airbnb industry.

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Executive summary, business description, market research and analysis, swot analysis.

• Organizational Structure and Management Team

Products or Services

Marketing and sales strategy, operations plan, financial projections, risk analysis.

Company Overview

Cozy Airbnb, founded in 2021 and based in New York, USA, specializes in providing high-quality, short-term rental accommodations. Our offerings include fully furnished apartments and homes equipped with modern amenities such as free Wi-Fi, kitchen facilities, and smart home features. The company is committed to delivering exceptional guest experiences, supported by 24/7 customer service and personalized concierge services. Cozy Airbnb's mission is to become the preferred choice for comfortable, flexible lodging solutions for travelers and tourists, driving consistent growth and innovation in the short-term rental market.

Business Goals

In the short term, Cozy Airbnb aims to expand its property portfolio to 50 units within the next year, enhancing service offerings and market presence. Financial targets include a projected revenue of $1,680,000 by Year 5, with a focus on increasing net profitability each year. Long-term goals encompass entering new markets in major US cities and integrating advanced technologies to improve guest experiences. Another strategic objective is the introduction of loyalty programs to boost customer retention and repeat business, ensuring sustained growth and market leadership.

Products and Services

Cozy Airbnb provides a range of fully furnished apartments and homes situated in prime locations across New York City. Key offerings include modern amenities like free Wi-Fi, smart home integrations, and kitchen facilities. Our services are enhanced by 24/7 customer support and personalized concierge services, ensuring a seamless and enjoyable guest experience. We plan to introduce luxury apartments and eco-friendly lodging options in the near future, catering to diverse customer preferences and distinguishing our brand from competitors.

Market Opportunity

The short-term rental market is valued at approximately $87 billion and is projected to grow at a CAGR of 7.5%, reaching $160 billion by 2025. Cozy Airbnb targets travelers and tourists aged 25-45, with an annual income ranging from $50,000 to $120,000. This demographic seeks flexible, comfortable, and unique lodging experiences. Our competitive landscape includes established players like Airbnb and Vrbo. By focusing on exceptional customer service, strategic locations, and competitive pricing, Cozy Airbnb is well-positioned to capture significant market share and capitalize on industry growth trends.

Management Team

The management team at Cozy Airbnb comprises highly experienced professionals: CEO Emily Rogers, with an MBA from Harvard and 10 years in hospitality; COO Michael Thompson, with a BS in Business and 8 years in operations management; CFO Sarah Lee, a CPA with 12 years in finance; CMO Jessica Nguyen, holding an MA in Marketing with 6 years in digital marketing; and CTO David Kim, with an MS in Computer Science and 7 years in technology development. Their combined expertise drives our strategic vision and operational excellence, supporting the company's growth and market positioning.

Financial Summary

Cozy Airbnb has demonstrated strong financial performance since its inception, with projected revenues increasing from $800,000 in Year 1 to $1,680,000 by Year 5. Gross profit margins are expected to improve annually, supported by effective cost management and robust operational strategies. Cash flow projections indicate consistent growth, with ending cash increasing from $150,000 in Year 1 to $1,210,000 by Year 5. Balance sheet projections show total assets growing to $1,950,000 by Year 5, with net equity reaching $1,150,000, underscoring the company's financial stability and growth potential.

Funding Requirements

To achieve our business goals, Cozy Airbnb requires an additional $500,000 in funding. These funds will be allocated towards expanding the property portfolio, enhancing technology infrastructure, and scaling marketing efforts. The desired terms of investment include equity participation, with the potential for significant returns as we scale operations and capture a larger market share. This funding will enable us to execute on our strategic initiatives, driving revenue growth and long-term profitability.

Strategic Direction

Cozy Airbnb's strategic direction focuses on growth, innovation, and operational efficiency. Key strategies include expanding our property portfolio within New York and other major US cities, integrating advanced smart home technologies, and enhancing customer service with personalized concierge offerings. Our marketing strategy emphasizes targeted campaigns, leveraging digital platforms and influencer partnerships to maximize reach. Operational efficiencies are achieved through robust supply chain management, regular maintenance, and strict quality control measures, ensuring high standards and guest satisfaction.

Cozy Airbnb is well-positioned for success, with a strong value proposition, experienced management team, and clear strategic direction. Our comprehensive business plan, supported by detailed financial projections, highlights our potential for sustainable growth and market leadership in the short-term rental industry. We are committed to delivering exceptional guest experiences, driving innovation, and achieving financial milestones. We invite investors and stakeholders to support our vision and join us on this exciting journey towards long-term success and profitability.

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Introduction.

Cozy Airbnb is a premier provider of short-term rental accommodations based in New York, USA. The company aims to offer travelers and tourists comfortable and flexible lodging options. By leveraging technology and exceptional customer service, Cozy Airbnb fulfills the growing demand for high-quality, short-term accommodations. Our services target tourists, business travelers, and locals seeking temporary housing solutions in a competitive, ever-expanding market.

Cozy Airbnb, headquartered in New York, USA, operates as a private corporation. Founded in 2021, the company was established to fill the market gap for comfortable, short-term rental accommodations in urban settings. Our mission is to provide top-notch, hassle-free living experiences for our guests. Core values include hospitality, reliability, and innovation. We pride ourselves on maintaining high standards of service, ensuring customer satisfaction, and adapting to meet diverse customer needs.

Industry Background

The short-term rental industry has experienced significant growth in recent years, driven by the rise of platforms like Airbnb. The market is projected to reach a value of $160 billion by 2025. Key players include Airbnb, Vrbo, and Booking.com. The industry has seen trends like increased consumer preference for personalized travel experiences and a surge in demand for flexible accommodation options. The competitive landscape is characterized by extensive customer service, technology integration, and diverse accommodation offerings.

Market Position

Cozy Airbnb is positioned as a high-quality provider of short-term rental accommodations in New York. With a focus on comfort and customer service, we differentiate ourselves from competitors through superior property management and amenities. Our current market share stands at approximately 2%, with plans to increase this by expanding our property portfolio and enhancing our service offerings. Our reputation is built on positive customer reviews and repeat business, reflecting our commitment to excellence.

Business Model

Cozy Airbnb generates revenue through the rental of fully furnished apartments and homes for short-term stays. Our pricing strategy is competitive, with rates varying based on location, property size, and duration of stay. We operate primarily through direct bookings on our website and partnerships with major travel platforms. Additional revenue streams include service fees for amenities such as cleaning, Wi-Fi, and personalized concierge services. This multi-faceted approach maximizes revenue potential and enhances customer satisfaction.

Current Status

Cozy Airbnb currently operates 30 properties across various locations in New York City. We have successfully established partnerships with local property owners, ensuring a diverse range of accommodation options. Ongoing projects include the development of a mobile app to streamline bookings and customer service, and partnerships with local businesses to enhance guest experiences. Our dedicated customer support team ensures seamless operations and high customer satisfaction, reinforcing our market presence and operational reliability.

Future Goals

In the short term, Cozy Airbnb aims to expand its property portfolio to 50 units within the next year, focusing on popular neighborhoods and strategic locations. Long-term objectives include entering new markets in other major US cities, enhancing our digital platform for seamless customer experiences, and launching a loyalty program to retain repeat customers. Additionally, we plan to introduce eco-friendly initiatives to align with sustainability trends and cater to environmentally conscious travelers.

CEO Emily Rogers holds an MBA from Harvard and has over 10 years of experience in the hospitality industry, leading the company with a vision for growth and excellence. COO Michael Thompson, with a BS in Business and 8 years of operational experience, ensures efficient day-to-day operations. CFO Sarah Lee, a CPA with 12 years in finance, oversees financial planning and strategy. CMO Jessica Nguyen, with an MA in Marketing and 6 years in digital marketing, drives our marketing efforts. CTO David Kim, with an MS in Computer Science and 7 years in technology, manages our digital infrastructure and innovation initiatives.

Cozy Airbnb is well-positioned in the thriving short-term rental market, backed by a dedicated management team and a clear strategic vision. With a focus on customer satisfaction, innovative solutions, and market expansion, the company is poised for significant growth. Our commitment to excellence and adaptability ensures robust future prospects, making Cozy Airbnb a strong contender in the industry. We look forward to continuing our mission of providing exceptional, comfortable accommodations for travelers and tourists.

Market research and analysis form the backbone of strategic planning for Cozy Airbnb. Understanding market dynamics, consumer behavior, and competitive landscape enables us to make data-driven decisions and adapt our strategies for success. This section provides a comprehensive overview of the current market environment, helping us identify opportunities, mitigate risks, and anticipate future trends. Accurate market insights are crucial for aligning our goals with customer needs and positioning Cozy Airbnb competitively in the short-term rental industry.

Market Overview

The short-term rental market is currently valued at approximately $87 billion and is projected to grow at a CAGR of 7.5%, reaching $160 billion by 2025. This growth is driven by increasing demand for flexible travel accommodations and personalized experiences. Historical data from the past five years indicates a consistent upward trend in market value, supported by rising urbanization and the proliferation of travel platforms like Airbnb and Vrbo. The market's robust expansion reflects a shift towards alternative lodging options over traditional hotels.

Target Market

Our target market includes travelers and tourists aged 25-45, with an average annual income ranging from $50,000 to $120,000. This demographic values flexibility, comfort, and unique lodging experiences. Psychographic data indicates a preference for urban accommodations with amenities such as Wi-Fi, kitchen facilities, and proximity to local attractions. Recent surveys reveal that this group prioritizes cost-effectiveness and high customer service standards, often relying on online reviews and recommendations when making lodging decisions.

Customer Analysis

Customers choosing Cozy Airbnb prioritize well-furnished, comfortable accommodations with excellent customer service. Market tests and pilot studies show a high satisfaction rate with our service offerings, particularly the amenities and 24/7 customer support. Feedback indicates that guests appreciate the convenience of online booking and the personal touch provided by our concierge services. By addressing key pain points such as inflexibility in traditional lodging and the need for homely environments, Cozy Airbnb successfully meets the needs of our target market.

Competition Analysis

Key competitors in the short-term rental market include Airbnb, Vrbo, and Booking.com. While Airbnb holds the largest market share at approximately 30%, Vrbo and Booking.com follow with 15% and 13% respectively. Each competitor has strengths, such as Airbnb’s wide reach and Booking.com's diversified portfolio. However, weaknesses include less personalized customer service and variable property quality. Cozy Airbnb differentiates itself through superior customer support, consistent property standards, and targeted marketing strategies. Comparative analysis of pricing strategies shows our competitive rates offer better value for high-quality accommodations.

Market Trends

The industry is experiencing significant trends, including a shift towards sustainable and eco-friendly lodging. Technological advancements like smart home integrations are becoming standard, enhancing guest experiences. There's also a notable rise in the demand for long-stay accommodations driven by remote work arrangements. Economic factors, including fluctuating travel restrictions and currency exchange rates, impact the market dynamics. Analyzing these trends allows Cozy Airbnb to stay ahead by integrating sustainable practices and smart technology into our properties and adapting our offerings to meet changing customer preferences.

Barriers to Entry

Entering the short-term rental market involves navigating several barriers, including substantial capital requirements for acquiring and maintaining properties. Technology integration and platform development also require significant investment. Regulatory restrictions, such as zoning laws and short-term rental permits, present additional challenges. Customer loyalty to established platforms like Airbnb and Vrbo makes market penetration more demanding. However, strategic partnerships and a strong online presence can mitigate some of these barriers, facilitating successful entry and growth in this competitive market.

Regulatory Environment

The short-term rental market operates under a complex regulatory environment, including local and state-level licensing and permit requirements. Compliance costs can be substantial, influenced by regulations such as New York's Multiple Dwelling Law and Local Law 18. Recent legislative changes, focusing on safety, zoning, and taxation, impact operational practices. Staying abreast of these regulations is crucial for risk management and ensuring legal compliance. Cozy Airbnb actively engages with industry bodies and legal experts to navigate this evolving landscape effectively.

Opportunities and Threats

Cozy Airbnb is presented with numerous market opportunities, including expanding our service offerings to other major US cities and integrating advanced technology for better customer experiences. The growth of remote work presents a chance for appealing to long-stay guests. However, threats include regulatory changes, economic downturns, and intense competition. Risk assessments from industry analysts highlight these as significant factors, necessitating proactive management strategies to capitalize on opportunities while mitigating potential threats.

In summary, the comprehensive market research and analysis highlight robust growth opportunities for Cozy Airbnb in the short-term rental industry. By leveraging data-driven insights, we can strategically position ourselves to meet market demands and navigate competitive challenges. Our unique value proposition, combined with the ability to adapt to market trends, regulatory shifts, and consumer preferences, sets the stage for sustainable growth and long-term success. This information will guide our strategic decisions and operational planning as we continue to expand and innovate.

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Organizational Structure and Management

The organizational structure and management section outlines how Cozy Airbnb is structured and governed, playing a crucial role in its overall functionality and strategic planning. An effective organizational structure ensures that all team members understand their roles and responsibilities, while a strong management team guides the company towards achieving its goals. This section delves into the hierarchy, key personnel, staffing plans, HR policies, and communication channels, all of which are integral to Cozy Airbnb’s success.

Organizational Structure

Cozy Airbnb follows a hierarchical organizational structure divided into functional departments. At the top is the CEO, Emily Rogers, who oversees all company operations. Directly reporting to her are COO Michael Thompson, CFO Sarah Lee, CMO Jessica Nguyen, and CTO David Kim. Each executive leads their respective departments - Operations, Finance, Marketing, and Technology. Under these departments, there are managers and operational staff responsible for daily tasks. This structure ensures clear reporting lines and delineates responsibilities across various functions, fostering coordination and efficiency.

The key management team driving Cozy Airbnb includes: CEO Emily Rogers, who holds an MBA from Harvard and has 10 years of experience in hospitality, leading strategic direction; COO Michael Thompson, with a BS in Business and 8 years in operations, ensuring efficient daily tasks; CFO Sarah Lee, a CPA with 12 years in finance, handling financial planning and risk management; CMO Jessica Nguyen, holding an MA in Marketing with 6 years in digital marketing, driving brand strategy; and CTO David Kim, with an MS in Computer Science and 7 years in tech, managing digital infrastructure. Their collective expertise supports the company's mission and strategic growth.

Cozy Airbnb currently employs 25 staff members spread across various departments: operations, customer support, marketing, finance, and technology. As the business grows, we project adding 15 more employees within the next year to support expanded operations and customer service. Our recruiting strategy focuses on attracting talent with strong backgrounds in hospitality, customer service, and technology. Key roles include property managers, customer service representatives, marketing specialists, and IT support. Qualifications for these roles typically include relevant professional experience and a commitment to excellence.

Human Resources

Our human resources policies prioritize employee well-being and professional development. Training programs are offered regularly to enhance skills and competencies. Employees benefit from health insurance, retirement plans, and performance bonuses. We conduct quarterly performance evaluations to ensure alignment with goals and provide feedback for improvement. Our workplace culture emphasizes collaboration, innovation, and customer-centric values. These HR practices not only aim to retain top talent but also ensure compliance with employment laws and alignment with our strategic objectives.

Board of Directors

The Board of Directors for Cozy Airbnb comprises five members with diverse expertise in hospitality, finance, technology, and strategic planning. They offer guidance on major policy decisions and long-term strategies. The board’s oversight ensures that the company adheres to its mission and vision, providing checks and balances for management. The collective experience of board members helps in shaping the company’s growth trajectory, ensuring robust governance, and contributing to the strategic decision-making process.

Communication Channels

Effective communication is crucial for Cozy Airbnb’s operations. Internally, we utilize tools like Slack for team messaging, Asana for project management, and Zoom for virtual meetings. Externally, we maintain open lines of communication with stakeholders through newsletters, social media, and our customer service portal. Clear communication channels ensure that all team members are informed and aligned with company objectives, while external communications help in building strong relationships with customers, partners, and investors.

Legal Structure

Cozy Airbnb operates as a private corporation based in New York, USA. This legal structure provides advantages such as limited liability for shareholders, ease in raising capital, and perpetual existence. The corporate form necessitates compliance with regulatory requirements, including tax obligations, which we address through precise financial management. This structure supports our strategic goals by ensuring legal stability and providing a framework for responsible governance and scalability.

The carefully designed organizational structure and management practices at Cozy Airbnb are pivotal to our operational efficiency and strategic success. With a clear hierarchy, skilled management team, comprehensive staffing plans, robust HR policies, and effective communication channels, we are well-positioned to achieve our business objectives. Our corporate legal structure further supports this by providing stability and growth opportunities. Together, these elements ensure that Cozy Airbnb can continue to thrive in the competitive short-term rental market.

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The 'Products and Services' section provides an in-depth exploration of Cozy Airbnb's offerings. We focus on delivering high-quality, short-term rental accommodations that cater to the needs of travelers, tourists, and business professionals. This section outlines our current rental properties, the amenities offered, and any future plans for expanding our service portfolio. Understanding our range of products and services is crucial to grasp how we cater to various customer segments and maintain a competitive edge in the market.

Fully Furnished Apartments

Cozy Airbnb offers a variety of fully furnished apartments in prime locations across New York City. These apartments come equipped with modern amenities including free Wi-Fi, kitchen facilities, and smart home features. They are designed to provide comfort and convenience for short-term stays, catering to tourists and business travelers. Each apartment is carefully maintained to ensure high standards of cleanliness and comfort. We are planning to expand our portfolio to include luxury apartments in the near future.

Customer Support

Our 24/7 customer support service is a key feature of Cozy Airbnb, ensuring that all guest inquiries and issues are addressed promptly. This service includes assistance with bookings, troubleshooting during stays, and providing local recommendations. Our support team is trained to deliver exceptional service, contributing to high rates of customer satisfaction and repeat business. Plans are underway to introduce multilingual support to better serve our diverse clientele.

Concierge Services

Cozy Airbnb offers personalized concierge services to enhance the guest experience. This includes arranging transportation, booking restaurant reservations, and providing customized local itineraries. These services are designed to add value to our guests' stays by offering convenience and bespoke experiences. We are exploring partnerships with local businesses to expand the range of services offered, from event tickets to exclusive tours.

Unique Selling Proposition

Cozy Airbnb stands out in the market due to its exceptional customer service, high-quality properties, and strategic location in New York City. Our commitment to providing a seamless and comfortable guest experience sets us apart from competitors. The integration of smart home technologies and personalized concierge services further enhance our value proposition. Competitive pricing and flexible booking options ensure that our offerings are accessible to a wide range of customers, from budget travelers to business professionals.

Pricing Structure

Cozy Airbnb employs a competitive pricing strategy that balances affordability with high-quality service. Our pricing is based on location, property size, and the duration of the stay, ensuring flexibility for various customer needs. Compared to traditional hotels, our rates offer excellent value for fully furnished properties with additional amenities. We periodically review our pricing model to stay competitive while ensuring sustainability and profitability. Special discounts and loyalty programs are also in place to attract and retain customers.

Production Process

The provision of Cozy Airbnb's services starts with the acquisition and preparation of rental properties. Each property undergoes a thorough assessment to meet our quality standards. Our operations team oversees the furnishing and maintenance of properties, ensuring they are always in pristine condition. We leverage technology to streamline booking and customer interactions, from initial inquiries to post-stay feedback. The combination of skilled labor and advanced systems ensures consistent service delivery and customer satisfaction.

Intellectual Property

Cozy Airbnb holds trademarks for its brand name and logo, which protect our identity and market positioning. We also have copyrights for our proprietary booking system and digital content. These intellectual properties safeguard our innovations and brand reputation, adding value to our business. Ongoing efforts are made to monitor and enforce these protections, ensuring that our unique offerings remain exclusive and our competitive advantage is maintained.

Regulatory Considerations

Operating in the short-term rental market requires compliance with various local and state regulations. Cozy Airbnb adheres to New York's zoning and safety laws, ensuring all properties are legally permitted for short-term rentals. We also comply with health and safety standards, including COVID-19 protocols, to ensure guest well-being. Regular audits and legal consultations help us stay updated with regulatory changes, mitigating any potential risks associated with non-compliance.

Cozy Airbnb's products and services are designed to meet the diverse needs of modern travelers, providing comfort, convenience, and personalized experiences. Our strategic approach to pricing, exceptional customer service, and commitment to quality position us as a strong contender in the short-term rental market. By continually innovating and expanding our offerings, we aim to capture a larger market share and achieve sustained growth. Our product and service portfolio is integral to meeting customer needs and driving business success.

The 'Marketing and Sales Strategy' section is vital for outlining how Cozy Airbnb plans to achieve its business objectives and effectively reach its target market. A well-crafted strategy ensures that our offerings resonate with the intended audience, leading to increased awareness, customer acquisition, and revenue growth. This section will provide a comprehensive overview of our marketing and sales approaches, customer relationship management, distribution channels, and performance metrics to measure success.

Marketing Strategy

Cozy Airbnb's marketing strategy focuses on segmenting the market into tourists, business travelers, and locals seeking temporary housing. We position ourselves as a high-quality, customer-centric brand providing comfortable and flexible lodging options. The marketing mix includes: Product - fully furnished apartments with modern amenities; Price - competitive pricing with special discounts; Place - prime locations in New York City; Promotion - social media campaigns, digital advertising, influencer partnerships, and SEO. Specific campaigns will target peak travel seasons, utilizing platforms such as Facebook, Instagram, and Google Ads to reach potential customers effectively.

Sales Strategy

Our sales strategy employs a multi-channel approach to convert prospects into customers. The sales team is organized into direct sales for corporate clients, online sales through our website, and partnerships with third-party travel platforms like Airbnb and Booking.com. Key tactics include personalized follow-ups, special offers for corporate clients, and incentives for repeat bookings. We also leverage CRM software to manage leads, track customer interactions, and optimize the sales process for higher conversion rates.

Customer Relationships

Building and maintaining strong customer relationships are central to Cozy Airbnb's strategy. We plan to implement a robust customer service framework that includes 24/7 support, proactive communication, and personalized concierge services. Loyalty programs will be introduced, offering rewards such as discounts, exclusive deals, and early check-ins for repeat customers. Engagement tactics like regular follow-ups, guest feedback surveys, and personalized recommendations aim to enhance customer satisfaction and retention, fostering long-term loyalty.

Distribution Channels

Cozy Airbnb utilizes both direct and indirect distribution channels to reach customers. Direct channels include our website and mobile app, facilitating easy and direct bookings. Indirectly, we partner with major travel platforms like Airbnb, Vrbo, and Booking.com to expand our reach. This multi-channel strategy ensures that we are accessible to a wide audience, providing convenience and multiple options for customers to interact with and book our services.

Pricing Strategy

Our pricing strategy is competitive, designed to provide excellent value while maintaining profitability. Pricing is based on factors such as location, property size, and duration of stay. Discounts and promotional pricing are offered during off-peak seasons and for long-term stays. Compared to competitors, our rates are positioned to attract budget-conscious travelers without compromising on quality. This strategy aims to balance affordability with premium service offerings, ensuring accessibility and customer satisfaction.

Advertising and Promotion

Cozy Airbnb plans a multi-faceted advertising and promotion approach. We will utilize digital advertising across social media platforms like Facebook, Instagram, and LinkedIn, along with search engine marketing (SEM) to increase online visibility. Promotional activities include influencer partnerships, content marketing, and email campaigns targeting specific customer segments. A budget of $50,000 is allocated annually for these activities, ensuring a consistent and impactful presence across various channels. Seasonal promotions and event-specific campaigns will also be conducted to maximize reach and engagement.

Performance Metrics

Key performance indicators (KPIs) such as customer acquisition cost (CAC), return on advertising spend (ROAS), conversion rate, and customer lifetime value (CLV) will be used to measure the effectiveness of our marketing and sales strategies. Data will be collected through analytics tools, CRM software, and customer feedback surveys. Regular analysis of these metrics will guide future marketing decisions, enabling us to refine strategies, allocate resources efficiently, and drive continuous improvement in achieving business objectives.

Cozy Airbnb's marketing and sales strategies are intricately designed to align with our business goals, focusing on effective market penetration and revenue growth. Through targeted marketing campaigns, a comprehensive sales approach, strong customer relationship management, and clear performance metrics, we aim to establish a robust presence in the short-term rental market. These strategic efforts will ensure that we meet our objectives, deliver exceptional value to our customers, and achieve sustainable growth in a competitive landscape.

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The operations plan is pivotal for Cozy Airbnb, as it provides a structured framework for efficiently delivering our rental accommodation services. This plan aligns with our broader business strategy by detailing key operational processes, technology systems, and equipment required to maintain high service standards. Ensuring effective operations is critical to achieving our goals of customer satisfaction, quality assurance, and sustainable growth in the competitive short-term rental market.

Operations Overview

Daily operations at Cozy Airbnb are managed to ensure seamless guest experiences from booking to check-out. Key operational processes include property management, customer service, marketing activities, and technology maintenance. Our business is headquartered in New York City, centrally located to oversee all property locations and operational tasks. We utilize advanced property management software, high-speed internet, and smart home technologies to enhance service efficiency and guest convenience. Regular maintenance schedules and a dedicated support team ensure the smooth functioning of all operational facets.

Supply Chain

Cozy Airbnb’s supply chain involves sourcing high-quality furnishings and amenities for our properties. We maintain strong relationships with reliable suppliers to ensure the timely procurement of materials. Logistics for distributing these items to various property locations are managed through a coordinated system that emphasizes efficiency and cost-effectiveness. Supplier agreements include performance metrics to maintain high standards and minimize disruptions. By emphasizing local suppliers, we also reduce transportation costs and support the local economy.

The production process at Cozy Airbnb starts with property selection, followed by refurbishment and furnishing to meet our quality standards. Each property undergoes a rigorous setup process that includes installing amenities like Wi-Fi, kitchen equipment, and smart devices. Our operations team follows a checklist to ensure that every aspect of the property meets our comfort and safety standards. Continuous monitoring and regular maintenance are performed to keep properties in top condition for guests.

Facility Management

Facility management for Cozy Airbnb involves overseeing multiple properties across New York City. Properties range in layout and size, from compact studios to spacious multi-bedroom homes. Environmental considerations include energy-efficient appliances and waste reduction programs. Maintenance strategies encompass regular inspections and timely repairs to address any issues. We follow strict safety protocols, including fire safety measures and security systems, to ensure guest safety and compliance with local regulations.

Quality Control

Quality control is central to maintaining Cozy Airbnb's reputation for excellence. We employ a range of quality assurance techniques, including regular property inspections and guest feedback analysis. Properties are cleaned and sanitized according to stringent standards before each guest's arrival. Any issues reported by guests are promptly addressed. We also use digital checklists and quality management software to monitor and ensure consistency across all properties, meeting both customer expectations and regulatory requirements.

Inventory Management

Cozy Airbnb uses an advanced inventory management system to keep track of all furnishings, amenities, and supplies required for property maintenance. Inventory levels are monitored in real-time, with automated alerts for replenishment. Strategies are in place to handle excess or insufficient inventory efficiently. We employ a Just-In-Time (JIT) approach to minimize holding costs and ensure that inventory turnover rates remain optimal, contributing to cost-effective and streamlined operations.

Logistics and Distribution

Logistics and distribution at Cozy Airbnb focus on efficient property setup and ongoing maintenance. Warehousing solutions are employed for storing furnishings and supplies, with strategic locations ensuring quick distribution. We utilize reputable shipping and transportation services to deliver items cost-effectively. Seamless coordination between suppliers, warehouses, and properties ensures timely delivery and installation. Our return logistics process is also streamlined, handling returns and exchanges efficiently to maintain service quality.

Risk Management

Cozy Airbnb proactively identifies and mitigates potential operational risks. Emergency procedures are in place for scenarios such as property damage or health emergencies. Comprehensive insurance coverage safeguards against financial loss. Contingency plans include backup suppliers and alternative logistics arrangements to ensure continuity. Regular risk assessments and audits are conducted to identify potential issues early and implement corrective actions promptly, ensuring the resilience and reliability of our operations.

The operations plan for Cozy Airbnb is designed to ensure efficiency, quality, and customer satisfaction. By focusing on meticulous planning and execution across all operational areas, we can deliver exceptional services that meet our guests' high expectations. This robust operational framework supports our long-term strategic goals, ensuring sustainable growth, continuous improvement, and a strong competitive position in the short-term rental market. Ultimately, this plan is essential for achieving our vision of becoming the preferred choice for comfortable, short-term accommodations in New York City.

The financial projections section of Cozy Airbnb's business plan provides a comprehensive outlook on the expected financial performance over the next five years. This section underscores the significance of meticulous financial planning in ensuring the sustainability and growth of the company. It covers key aspects such as revenue forecasts from our various products and services, detailed expense estimates, profit analysis, and cash flow projections. These projections are designed to give stakeholders a clear understanding of Cozy Airbnb's financial health, illustrating our potential for profitability and long-term viability. Through well-analyzed projections, we aim to demonstrate our readiness to navigate future opportunities and challenges effectively.

Starting an airbnb business plan

Sales forecast.

Profit and Loss Forecast

Cash flow Forecast

Balance Sheet

Risk analysis is a critical component of Cozy Airbnb's business plan, serving to identify potential challenges and develop strategies to address them. By understanding and preparing for these risks, we can ensure the company's long-term sustainability and resilience. This section outlines various types of risks—market, financial, operational, legal, technological, and reputational—and the mitigation strategies we have put in place. Effective risk management not only protects our business but also positions us to capitalize on opportunities, thereby enhancing our competitive advantage.

Market Risks

Market risks for Cozy Airbnb include economic downturns that can affect consumer purchasing power and increased competition from both new and established players like Airbnb and Vrbo. These risks can potentially lead to reduced market share and revenue. To mitigate these risks, we plan to diversify our product line by offering luxury and eco-friendly accommodations, as well as bespoke services tailored to niche markets. Enhancing our marketing efforts through targeted campaigns, loyalty programs, and partnerships with local businesses will also help strengthen our market position and customer loyalty.

Financial Risks

Financial risks include cash flow issues and unexpected cost increases that could impact our profitability. To mitigate these risks, Cozy Airbnb will maintain a reserve fund to cover unforeseen expenses and improve credit terms with suppliers to manage cash flow more effectively. We also plan to implement stringent cost control measures, such as bulk purchasing and regular expense audits, to keep operational costs in check. Regular financial reviews and forecasting will enable us to quickly adapt to any financial challenges.

Operational Risks

Operational risks involve supply chain disruptions and equipment failures that could hinder our ability to provide quality service. Mitigation strategies include establishing relationships with multiple suppliers to ensure a steady supply of materials and amenities, as well as implementing regular maintenance schedules for all equipment and properties. We also have robust disaster recovery plans in place, including backup systems and contingency protocols, to ensure operational continuity in the face of unforeseen disruptions.

Legal Risks

Legal risks encompass potential non-compliance with evolving regulations and intellectual property disputes. To mitigate these risks, Cozy Airbnb conducts regular legal audits to ensure compliance with all local, state, and federal regulations. We also secure appropriate legal counsel to navigate any complex legal issues that may arise. Protecting our intellectual property through trademarks and copyrights further safeguards our business from legal challenges. Staying informed about regulatory changes and adapting quickly is a key part of our legal risk management strategy.

Technological Risks

Technological risks include potential failures in our IT systems and cybersecurity threats that could compromise sensitive data and disrupt operations. To mitigate these risks, we invest in up-to-date, secure IT infrastructure and regularly conduct security audits to identify vulnerabilities. Employee training programs on cybersecurity best practices are also implemented to ensure our team can recognize and respond to threats. Backup systems and disaster recovery plans are in place to quickly restore operations in the event of a technological failure.

Reputational Risks

Reputational risks stem from negative publicity or poor customer feedback, which can damage Cozy Airbnb's brand image. To mitigate these risks, we proactively manage public relations through positive media coverage and community engagement. Robust customer service protocols are in place to address any issues promptly and satisfactorily. We actively monitor online reviews and social media to gauge public sentiment and swiftly address any negative feedback. Maintaining high service standards and transparency with our customers further helps in building and sustaining a positive reputation.

Cozy Airbnb's comprehensive risk management strategies are designed to address a wide range of potential challenges, ensuring business continuity and long-term success. By proactively identifying and mitigating risks, we protect our assets, maintain service quality, and build a resilient foundation for growth. These measures are crucial for sustaining our competitive edge and achieving our strategic objectives in a dynamic market environment.

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Project 2025 would overhaul the U.S. tax system. Here's how it could impact you.

By Aimee Picchi

Edited By Anne Marie Lee

Updated on: July 12, 2024 / 1:42 PM EDT / CBS News

Project 2025, a 900-page blueprint for the next Republican president, is gaining attention for its proposals to overhaul the federal government. Among those changes: a major restructuring of the U.S. tax code. 

President Biden and Democrats have been citing Project 2025 in recent weeks as they seek to highlight what could be in store if former President Donald Trump wins at the polls in November and retakes the White House in January.  Many of the blueprint's proposals touch on economic matters that could impact millions of Americans, as well as social issues such as abortion and diversity, equity and inclusion, or DEI, topics. 

Project 2025 , overseen by the conservative Heritage Foundation, is spearheaded by two ex-Trump administration officials: project director Paul Dans, who was chief of staff at the Office of Personnel Management, and Spencer Chretien, former special assistant to Trump who is now the project's associate director.

Trump: "I know nothing about Project 2025"

For his part, Trump has distanced himself from the blueprint, writing on Truth Social early Thursday that he isn't familiar with the plan. His campaign has proposed its own goals through " Agenda 47 ," which tends to focus on social and political issues such as homelessness and immigration rather than taxes.

"I know nothing about Project 2025. I have not seen it, have no idea who is in charge of it, and, unlike our very well received Republican Platform, had nothing to do with it," Trump wrote  Thursday.

His pushback comes after Heritage Foundation President Kevin Roberts opined in a podcast interview that the U.S. is "in the process of the second American Revolution, which will remain bloodless if the left allows it to be." 

According to Project 2025's website, its goal is to have "a governing agenda and the right people in place, ready to carry this agenda out on day one of the next conservative administration."

A shift to two brackets

The tax proposals of Project 2025, if enacted, would likely affect every adult in the U.S. by tossing out the nation's long-standing system of multiple tax brackets, which is designed to help lower-income Americans pay a smaller share of their income in federal taxes compared with middle- or high-income workers. 

Currently, there are seven tax brackets — 10%, 12%, 22%, 24%, 32%, 35% and 37% — with each based on income thresholds. For instance, a married couple pays 10% in federal income tax on their first $23,200 of income, and then 12% on earnings from $23,201 to $94,300, and so on. Married couples need to earn over $487,450 this year to hit the top tax rate of 37%.

Project 2025 argues that the current tax system is too complicated and expensive for taxpayers to navigate. To remedy those problems, it proposes just two tax rates: a 15% flat tax for people earning up to about $168,000, and a 30% income tax for people earning above that, according to the document . It also proposes eliminating "most deductions, credits and exclusions," although the blueprint doesn't specify which ones would go and which would stay.

"The federal income tax system is progressive, and people who make more money pay a higher marginal tax rate than people who make less money," Brendan Duke, senior director for economic policy at the left-leaning Center for American Progress, told CBS MoneyWatch. "Conservatives look at that, and they feel that that's unfair to the wealthy to ask them to pay a greater share of their income in taxes than lower income families."

The Project 2025 proposal "is a dramatic reform of how we fund our government, where we ask the wealthy to pitch in more than lower income families," he said. "This shifts taxes from the wealthy to the middle class, full stop."

Project 2025 didn't immediately respond to a request for comment. 

In a statement, the Heritage Foundation said it will ultimately be up to the next conservative president do decide which recommendations to implement, adding "As we've been saying for more than two years now, Project 2025 does not speak for any candidate or campaign." 

Project 2025's tax rates 

Millions of low- and middle-class households would likely face significantly higher taxes under the Project 2025's proposals.

He estimated that a middle-class family with two children and an annual income of $100,000 would pay $2,600 in additional federal income tax if they faced a 15% flat tax on their income due to the loss of the 10% and 12% tax brackets. If the Child Tax Credit were also eliminated, they would pay an additional $6,600 compared with today's tax system, Duke said. 

By comparison, a married couple with two children and earnings of $5 million a year would enjoy a $325,000 tax cut, he estimated. 

"That 15% bracket is a very big deal in terms of raising taxes on middle-class families," Duke said. 

Millions of U.S. households earning less than $168,000 would likely face higher taxes with a 15% rate. Currently, the bottom half of American taxpayers, who earn less than $46,000 a year, pay an effective tax rate of 3.3%  — which reflects their income taxes after deductions, tax credits and other benefits. 

Among other tax and economic changes proposed by Project 2025: 

• Cutting the corporate tax rate to 18% from its current 21%, which was enacted in 2017's Tax Cuts and Jobs Act. Prior to the TCJA, the corporate tax rate stood at 35%.
• Reducing the capital gains tax to 15%. Currently, high-income earners pay a tax of 20% on their capital gains.
• Eliminating credits for green energy projects created by the Inflation Reduction Act.
• Considering the introduction of a U.S. consumption tax, such as a national sales tax. 
• Eliminating the Federal Reserve's mandate to maintain full employment in the labor market.

To be sure, overhauling the tax system would require lawmakers to approve changes to the tax code, which could be difficult if either the House or Senate is controlled by the opposing party. For instance, Trump was able to get his Tax Cuts and Jobs Act passed by a Republican-led Congress, even though no Democrats voted in support of the measure. 

What does Trump say about taxes?

Trump hasn't yet proposed any concrete tax plans, but analysts expect that he would seek to extend the tax cuts enacted through the TCJA if he is reelected. Currently, many of the provisions of the TCJA, including lower tax brackets, are set to expire at the end of 2025. 

One likely scenario if Trump is reelected is that Republican lawmakers would extend the TJCA's tax cuts, while seeking to fund the reduction in tax revenue by repealing some of the clean energy and climate-related provisions in the Biden administration's Inflation Reduction Act, according to an April report from Oxford Economics. Lawmakers could also seek to cut spending on social benefits to offset the tax cuts, the research firm added.

Trump has suggested a proposal to create a 10% tariff for all imports and a 60% tariff for Chinese imports that could raise enough money to eliminate the federal income tax. 

Tax experts also say the math doesn't work out because money raised from new tariffs would fall far short of replacing the more than $2 trillion in individual income taxes collected by the IRS each year. Consumers are also likely to pay more in higher costs for imported consumer goods and services with tariffs tacked onto them, experts note.

"A tariff is a consumption tax, and there is a throughline between [Project 2025's] tax reform and what Trump has talked about, getting rid of taxes in favor of a consumption tax," Duke noted. 

• Donald Trump

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets including USA Today and Consumer Reports.

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The new Individual Assistance updates only apply to disasters declared on or after March 22, 2024. Read about the updates.

FEMA Assistance Available for Texans Affected by Hurricane Beryl

WASHINGTON -- Texans who have disaster related needs due to Hurricane Beryl may be eligible for disaster assistance under FEMA’s Individuals and Households Program. Currently, residents living in Brazoria, Chambers, Galveston, Harris, Jackson, Jasper, Jefferson, Liberty, Matagorda, Montgomery, Orange, Polk, San Jacinto, Walker  and Wharton counties may be eligible for disaster assistance. Additional counties may be added in the future if requested by the state and warranted by further damage assessments.

FEMA Assistance Can Help Jumpstart Recovery

Individuals and families in these counties may be eligible to receive Serious Needs Assistance , which is a one-time $750 payment per household for essential items like food, water, baby formula, breast feeding supplies, medication and other emergency supplies. 

Eligible survivors may also receive Displacement Assistance , which is money to help with housing needs if you cannot return to your home because of the disaster. The money can be used to stay in a hotel, with family and friends or other options while you look for a more permanent housing solution.

In addition to Serious Needs and Displacement Assistance, eligible survivors may receive money for rental assistance, basic home repairs, personal property losses and other eligible expenses related to Hurricane Beryl.

People who applied for and received FEMA assistance for the severe storms that occurred in April can still apply and receive assistance for damage as a result of Hurricane Beryl if their primary home is located in one of the 15 declared counties. 

Residents in any Texas county who experienced property damage are encouraged to report their damage using the Texas Division of Emergency Management’s online Individual State of Texas Assessment Tool (iSTAT) by visiting damage.tdem.texas.gov .

How to Apply for FEMA Assistance

The first step residents can take to jumpstart their recovery is to apply for FEMA assistance. There are four easy ways to apply and learn about other forms of assistance that may be available.  

• Online at DisasterAssistance.gov. If you have access to Wi-Fi and your electronic devices have power, applying online is the easiest, fastest and most convenient way to apply.
• On the FEMA App  for mobile devices. You can also use the app’s Disaster Recovery Center locator feature to find an open center nearby.
• Visiting any Disaster Recovery Center, for locations and hours, go online to fema.gov/drc .
• Calling the FEMA Helpline at 1-800-621-3362. Calls are accepted every day from 6 a.m. to 10 p.m. CDT. Wait times may be unusually high and applying online at  disasterassistance.gov is the quickest way to complete an application at this time. Help is available in most languages. If you use a relay service, such as video relay (VRS), captioned telephone or other service, give FEMA the number for that service. To view an accessible video about how to apply visit: FEMA Accessible: Registering for Individual Assistance - YouTube . 

FEMA disaster assistance is intended to meet the basic needs of your household for uninsured or underinsured necessary expenses and serious needs in order to jumpstart your recovery. 

Recovery Is a Whole Community Effort 

Texas residents also have the support of voluntary agencies to help them on their path to recovery. Nonprofit partners like the American Red Cross have been on the ground since day one and have hundreds of volunteers who are welcoming people at shelters, providing comfort and a warm meal. The Salvation Army is coordinating a mass feeding operation and has canteens activated across the Gulf Coast region and continue to support over 20 service locations in Texas.

Residents may receive free services to clean up their homes with the help from Crisis Cleanup by calling 979-217-3791 . The hotline is open through July 19 and can connect people with volunteers from local relief organizations, community groups and the faith-based community who may be able to assist. 

FEMA, volunteer organizations and the entire federal family are committed to helping Texans recover and will continue working closely with the state to identify needs and address challenges that may arise for as long as it takes.

Money blog: Pick up free National Trust family pass when you buy a newspaper

Welcome to the Money blog, your place for personal finance and consumer news and tips. Leave a comment with your thoughts below.

Friday 19 July 2024 18:09, UK

• Airport drop-off fees reach record high
• 'Serious implications' for payroll after global IT outage
• New mortgage deal allows friends, parents and even aunties or uncles to help you get loan
• Thousands available to help with childcare costs this summer - if you earn below £100,000
• Wagamama launches its first ever loyalty scheme

Essential reads

• Top deposit saving tips as house prices rise again
• Margarine v butter - which is healthier?
• Women in Business: 'I set up business with £200 and went on Dragons' Den - now it's worth £1.5m'
• Basically... What happens when you go bankrupt?
• Money Problem : 'A £16 phone bill debt has put a default on my credit record and now I can't get a mortgage - what can I do?'

Ask a question or make a comment

The National Trust is offering visitors a free pass that gives them access to its sites across the country.

The offer allows two adults and up to three children, or one adult and up to four children (or couples or individuals), to visit one National Trust site for free in England, Wales and Northern Ireland.

The pass would normally cost £25 to £35 on average depending on the sites visited.

In order to get hold of the pass you will need to pick up a physical copy of the Daily Mirror, Daily Star, or Daily Express by 21 July where you'll find a free National Trust family pass printed as a voucher.

The offer is available until 1 September.

Seven of the top 20 airports in the UK have increased their prices for drop-off parking since last summer, new analysis by the RAC shows. 

Four major airports have increased drop-off charges by £1 compared to 2023: 

• London Gatwick (£6 for 10 minutes)
• Edinburgh (£5 for 10 minutes)
• Birmingham (£5 for 15 minutes)
• Bristol (£6 for 10 minutes), 

Additionally, three others - Glasgow, Leeds Bradford and Aberdeen - have put prices up by 50p since last year. 

However, nine airports have frozen their prices this year.

London Stansted - despite not increasing its charges this year, to the relief of drivers - remains the most expensive UK airport for dropping off, charging a whopping £7 for up to 15 minutes, the equivalent of 47p a minute. 

Leeds Bradford is a close second - charging £6.50 for 10 minutes, with London Gatwick and Bristol the third most expensive at £6 for up to 10 minutes. 

Glasgow and Aberdeen both charge £5.50 for 15 minutes.

RAC senior policy officer Rod Dennis said: "It's depressing, if perhaps unsurprising given what's happened in the past, to see seven airports have hiked their drop-off charges once again this year. 

"To have to pay £5, £6 or even £7 for the briefest of stops to simply open the boot and take some luggage out for a friend or loved one is bordering on the ridiculous."

Workers who are paid weekly could be particularly impacted by today's IT outage after businesses said their software for payroll was affected.

Melanie Pizzey, chief executive officer and founder of the Global Payroll Association, said: "We’ve been contacted by numerous clients already today who have been unable to access their payroll software due to the Microsoft outage and others who have been urged to log out with immediate effect.

"Depending on the length of this outage, it could have very serious implications for businesses across the nation, particularly those who process payroll on a weekly basis.

"Furthermore, we could see a backlog with regard to processing payrolls for the coming month end which may delay employees from receiving their monthly wage.

"At best, it will require those managing payroll to work overtime to rectify the issue, but the good news is that it doesn’t seem to be a cyber attack."

Problems for banks and cash, too

Some banking services have also been affected, with Barclays bank reporting that its digital investing platform was also suffering disruptions.

A spokesman for the bank said: “All Barclays services are operating as normal at this time other than our digital investing platform Smart Investor, where customers are currently unable to manage their account in the app, Online Banking or over the phone.”

Other payments services, banks and financial institutions sought to reassure customers that their systems were running without disruption.

Link, which runs the UK’s network of ATM cash machines, said its network is "working normally but enhanced monitoring is in place as a precaution."

Follow the latest on the fallout of the IT problems in our dedicated live blog...

First-time buyers in the UK often face a mammoth task to own their own home, with the cost of the deposit the biggest barrier.

New figures from the Office for National Statistics reveal the average house price increased for a third month to £285,000 in May - in what will be good news for homeowners, but far from encouraging for those trying to get on the ladder.

Many prospective buyers face having to put forward a minimum 10% deposit to secure a decent mortgage.

But there's a postcode lottery when it comes to how much savers need to put aside for their first home.

The most recent data from Statista shows the average deposit for a first-time buyer has decreased across all regions in the UK over the past couple of years, going from £62,471 in 2022 to £53,414 in 2023.

Unsurprisingly, the average deposit in Greater London remains the highest in the UK at an eye-watering £108,848 - more than twice the UK average.

Meanwhile, in the North East, first-time buyers can expect to put down £29,740 on average - well below the national figure.

Property portal OnTheMarket says it's not all bad for first-time buyers, with the government's mortgage guarantee scheme offering 5% deposit mortgages from participating lenders, so long as they pass the usual credit and income checks.

It also has these five tips for anyone trying to save for a deposit:

Set clear savings goals

Work out how much you need to save for your deposit and establish a realistic timeline for reaching this goal. In order to achieve it, break down the amount into manageable monthly, or even weekly, savings targets.

Create a budget and stick to it

Aim to track your income and expenses to identify areas where you could cut back, or even allocate more money to your savings goal. Consider reducing spending where possible - but make sure to find a balance that works for you.

Research savings accounts

Ensure that you do enough research so you can sign up for an account that is best suited for you and your saving needs. 

For first-time buyers, savings accounts with high interest rates are great to look out for.

Explore government schemes

The Lifetime ISA (LISA) scheme helps you save money towards a property deposit and get more out of your savings. With a LISA, you can pay up to £4,000 per year into your account and the government will put in 25% to your savings, while your savings also accrue interest.

There are other schemes too, such as the First Homes scheme or shared ownership, which may be more suited to your needs. 

Gifted money 

If you are fortunate enough to have family members available to help you out with saving for a house deposit, you will be in a better position to receive good interest rates on your mortgage and benefit from lower monthly payments. 

Two Premier League football teams say supporters could have issues buying tickets after today's global IT chaos.

Brentford FC has apologised to fans for ticketing issues caused by today's IT issues.

It said on X: "Due to an issue with third-party software affecting businesses globally, Brentford FC's Ticketmaster platform is currently experiencing technical difficulties. 

" Supporters looking to purchase tickets are advised not to join the online queue. 

"In the meantime, for any ticket-related questions, please call the ticket office on 0333 005 8521. 

"We apologise for any inconvenience this may cause and are working to restore our systems as quickly as possible."

Burnley, another Premier League side, also posted on X to say it had been affected by technical issues with Ticketmaster.

No free school meals and increased childcare costs mean the summer holidays can be financially precarious for some families.

But if you earn less than £100,000, there is help out there you should be aware of.

30 free hours

Parents with children aged between nine months and four years old are eligible for up to 30 hours of funded childcare a week.

Universal Credit

You can claim up to £1,739 per month for childcare costs if you have two or more children, or up to £1,014 per month for one child, while working and on Universal Credit.

If you're not on Universal Credit, it is worth checking if you could qualify for the "child element" of the benefits, worth £288 per child per month (up to two children) - but this is means tested.

Tax-Free Childcare scheme

For those who do not claim Universal Credit or Tax Credits, it may be advisable to look into this top-up for working parents.

It provides an additional £2 for every £8 you spend on childcare up to £500 every three months, or £1,000 for children with some disabilities.

This applies to people with children aged 11 or younger (or 16 and below if they have a disability) who pay for childcare.

You must be employed or self-employed and earn at least the equivalent of 16 hours a week on minimum wage and less than £100,000 per annum.

By  Sarah Taaffe-Maguire , business reporter

With the London Stock Exchange Group impacted by the global IT outage, the usual market data is not available to bring a comprehensive update to readers.

But the financial market reaction is clear: share prices are down across the board as the impact of system failures rips through businesses across the world.

Major stock market indexes - which give a picture of company performances on a particular stock exchange - are down as airlines, train companies, banks, tech firms and media businesses are hit.

Across Europe, the French CAC 40, German DAX, Spanish IBEX, and Swiss SMI are all down. All of the British FTSE (Financial Times Stock Exchange) indexes are down more than 0.5%.

As for the companies reported to be at the heart of the outage, their value has understandably dropped. 

The company which is understood to have launched an anti-virus update which sparked the outage - CrowdStrike - saw its share price fall 12.55%. 

Microsoft, whose cloud computing system Azure is also reported to be a source of global glitches, has seen its share price drop 1.9%.

At present, the usual regulatory news service from the London Stock Exchange where companies publish financial results and boardroom movements are not available.

By Ian King, Sky News business presenter

The London Stock Exchange is among the businesses that have been affected by the global outage of IT systems around the world.

Sky News has been told trading on the London Stock Exchange continues to operate as normal and has not suffered an outage. 

However, a statement posted on the exchange’s website early this morning said that a technical issue was being investigated with the publication of RNS – the exchange’s Regulatory News Service – announcements.

It said: "RNS news service is currently experiencing a 3rd party global technical issue, preventing news from being published on www.londonstockexchange.com . Technical teams are working to restore the service. Other services across the Group, including London Stock Exchange, continue to operate as normal."

It was also reported that Workspace, the news and data platform owned by the exchange’s parent LSEG, had also suffered an outage that has affected user access worldwide. The outage first struck when Asian markets were open overnight and prevented news from being published on the platform.

When trading began at 0800, the exchange’s website was still showing prices from the close on Thursday evening and continues to do so.

The FTSE-100 opened 50 points lower – around 0.62% - at the open but no prices were available on the exchange’s website.

Other major European stock indices have also opened to the downside this morning, with the DAX in Germany down by 0.55% half an hour into the session, while the CAC-40 in France and the MIB in Italy down by 0.45% apiece.

Follow the latest in our dedicated live blog on the IT outages...

Superdry will become "so much more relevant" and cool again, the clothing chain's founder has said.

Julian Dunkerton told The Telegraph that the fashion retailer, whose presence on the London Stock Exchange came to an end this week after 15 years, will undergo a "reinvention" in the next few months.

He said he was determined to depart from the store's "dad image" and target more Gen Z shoppers after posting losses of £25m. 

The millionaire boss, who established Superdry in 2003, told newspaper: "I genuinely think this is one of the turnaround moments for any brand.

"We grew so quickly and we were so popular that we were bound to be knocked off our perch a bit. There was only so much of that certain stuff we could sell."

As part of the reinvention, Superdry has slashed its clothing range from 4,000 items a season to 1,600. 

It will also move away from the persistence of Japanese influences in some designs.

Mr Dunkerton said his wife Jade Holland Cooper, who is a fashion designer, has also been drafted in to help him with photography and styling.

"It's lucky being married to a woman who has got skills which I patently haven't got," he added.

It can be hard to balance the demands of eating well without spending a lot. In this series every Friday, we examine everyday supermarket products to help you make informed decisions.

Sunna Van Kampen , founder of Tonic Health, who went viral on social media for reviewing food in the search of healthier choices, and dietician  Nichola Ludlam-Raine from nicsnutrition.com  offer their expertise.

This week they're looking at butter v margarine - and, in an illustration that this one might be hard to answer definitively, the expert dietician has a different take to Sunna...

Sunna's view - The right choice

Butter has been a staple in kitchens for centuries. 

"Made from churned cream, it boasts a natural profile that's hard to beat [compared with margarine]," Sunna says.

Given it's a traditional food that is made simply by churning milk, butter is also a minimally processed food. 

Here's where, according to Sunna, butter is good for you... 

• Nutrient-rich - Butter contains essential vitamins like A, D, E, and K, which are fat-soluble and crucial for various body functions.
• No additives - Unlike margarine, butter is free from artificial additives, preservatives, making it a cleaner choice.
• Fats - Butter is rich in saturated fats, which Sunna feels have been unfairly demonised in the past. He points to a  recent study  that tracked 4,150 Swedish 60-year-olds for more than 16 years and found those with the highest intakes of dairy actually had a lower risk of cardiovascular disease than those with low intakes. Sunna says the problems arise when the fats are combined with sugars and low-fibre flours, such as in pies and biscuits. But many dieticians disagree...

Nichola's view - Moderation is key

"There is an overwhelming amount of evidence to support the replacement of saturated fat with unsaturated fat when it comes to health and preventing cardiovascular disease. 

"Unsaturated is fat is predominately found in oily fish as well as plants – from olive oil to nuts, seeds, and avocados too."

Nichola does seems to agree some saturated fats are better than others - but she doesn't include butter in this category.

"The saturated fat found in dairy (including milk, cheese and yoghurt) does seem to act differently - and are better choices for heart health - in the body in comparison with the saturated fat found in butter and foods made from butter including biscuits, pies and pastries. 

"This is down to differences on a molecular level regarding how the fat is 'bound' or encapsulated."

Nichola goes on: "On the whole I wouldn't advise anyone have large amounts of butter, or coconut oil for that matter (another product high in saturated fat), especially as most of the time it may be accompanied with refined carbohydrates, such as white bread. 

"Moderation is key. For butter lovers, though, my advice is simple – use conservatively (on wholemeal bread!)."

Cost - More expensive

A 250g block of unsalted butter costs around £2.50.

It's typically between £9.80-£10.40/kg at major supermarkets.

Sunna's view - Too processed

Margarine was invented in 1869 France in response to Napoleon III's call for a cheap alternative to butter for French workers.

"Today, it's made from vegetable oils and often has added ingredients that makes this an ultra-processed food," Sunna says. 

"Often marketed as 'healthy', they typically combine different seed oils that undergo a process to solidify the oil. 

"It's this process that used to create 'trans-fats' which are now known to be as harmful. 

"Now, margarines today don't contain trans fats - but they do contain seed oils which are highly processed and also contain emulsifiers to improve their spreadability and colourings to mimic the appearance of butter."

Nichola's view - Often recommended if made from olive or rapeseed oil

"Spreads in the UK became healthier in the 1980s when the processes of hydrogenation was stopped, thus preventing the formation of trans fats. 

"I often recommend spreads made with olive oil or rapeseed oil to help increase the proportion of preferred fats in the diet, despite the small amounts of additives, which moderation are nothing to worry about in this context."

Cost - Cheaper

Margarine is typically slightly cheaper than butter, with prices at around £2.50 per 450g tub, ranging from £5.56-£9.38/kg.

An alternative (that's also vegan) 

"One thing I always recommend for our vegan friends is do as the Italians do - olive oil on toast is a fantastic option," Sunna recommends. 

"It's the healthiest oil going and tastes amazing once you get used to the drizzle instead of spread."

It's rich in monounsaturated fats, which are great for heart health, and contains polyphenols and antioxidants that help fight inflammation.

Olive oil is a good source of vitamins E and K, which support skin health and bone strength.

However, it is more pricey - at around £5 per 250ml bottle, but Sunna says "the health benefits make it worth every penny".

The expert dietician is clear that butter should only be eaten in moderation despite the argument put forward by Sunna about various health benefits.

And she sometimes recommends margarine as long as it is made from olive or rapeseed oils - but Sunna urges you to consider the additives.

Read more from this series... 

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New York's viral new trash cans unveiled nearly 2 years after a $1.6 million contract with consultancy giant McKinsey

• New York's viral new trash bins were unveiled following a $1.6 million contract with McKinsey.
• Mayor Eric Adams revealed the new bins as part of his "Trash Revolution," launched Monday.
• New York is embracing containerization — putting your garbage bag in a bin, not just on the street.

New York's much-discussed new trash cans have been shown off nearly two years after the city spent $1.6 million to contract with consulting giant McKinsey in 2022.

On Monday, NYC Mayor Eric Adams revealed the wheeled bin alongside NYC Department of Sanitation Commissioner Jessica Tisch , who symbolically put a black bag from his official residence, Gracie Mansion, into the container.

Video of the launch, which saw Adams wheeling a bin onto the street while Jay-Z and Alicia Keys' "Empire State of Mind" played, quickly went viral, drawing memes and ridicule from citizens of cities that have had similar bins for decades.

Time to Get (EVEN MORE) Stuff Clean! Join us right now in Manhattan as we kick off the next phase in our trash revolution: https://t.co/AEDRQNXmUT — NYC Mayor's Office (@NYCMayorsOffice) July 8, 2024

Under the new rules, which come into force on November 12, 2024, all properties with one to nine residential units will be required by law to use one of the latch-lidded waste collectors, now available to purchase online from $46.

The newly introduced requirement seeks to minimize the number of sidewalk rats . It isn't known exactly how many rats are in NYC, but a 2014 study suggested there were around two million, and a pest control firm in 2023 estimated there were close to three million rats in NYC.

Adams said the program was part of his administration's "Trash Revolution," which aims to clean up the city's streets. Officials estimate New Yorkers produce around 14 billion pounds of trash each year. But with the new rule directed at removing about 70% of this, curbside garbage piles are hoped to become a problem of the past.

Plans for the new bins follow the city's work with consulting giant McKinsey & Company, which was drafted in to help the city assess how to contain its waste. A Sanitation Department official told New York Streetsblog at the time that the project was worth around $4 million, but a spokesperson for the department told Business Insider $1.6 million was paid out to McKinsey for the contract.

According to an October 2022 New York Times article, McKinsey was scheduled to spend 20 weeks working with the Sanitation Department to determine what sort of bins would suit different streetscapes, what they should look like, and which vendors to use. The department told Business Insider that work on the contract concluded in April 2023.

The goal was to design a program capable of combating New York's decadeslong garbage problem, looking at waste collection methods used in urban areas around the world and focusing on containerization — or, in simple terms, putting trash bags in bins rather than on the street.

A New York City Sanitation Department spokesperson told Business Insider, "DSNY's limited work with McKinsey a couple of years ago is not directly related to this week's wheelie bin announcement."

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"McKinsey did not determine or recommend policy — they did math around the fact that the City was interested in waste containerization, a strategy the Adams Administration is now aggressively pursuing," the spokesperson added. The bin design was the result of work conducted by city employees, another DSNY spokesperson told BI.

The solution decided upon is similar to systems already used in cities like Barcelona, where fleets of colored, uniform bins are often found on residential blocks.

The bin project is far from the firm's first consultation in New York. The Office of the New York State Comptroller shows that McKinsey has worked on at least 10 other projects with the state.

McKinsey declined to comment when contacted by Business Insider.

Correction: July 11, 2024 — An earlier version of this story misstated McKinsey's role in working with the New York City Sanitation Department. The department said that it hired McKinsey to help inform its efforts at waste management but that the decision to pursue the wheeled bins unveiled Monday was the city's and not a McKinsey recommendation. The story was also updated with a statement from a New York City Sanitation Department spokesperson and with new information from the department that the contract with McKinsey, originally said to be as high as $4 million, was ultimately worth $1.6 million.

Watch: How Disney's magical trash tubes ended up in New York City

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