market research 51

You are using an unsupported browser ×

You are using an unsupported browser. This web site is designed for the current versions of Microsoft Edge, Google Chrome, Mozilla Firefox, or Safari.

Site Feedback

The Office of the Federal Register publishes documents on behalf of Federal agencies but does not have any authority over their programs. We recommend you directly contact the agency associated with the content in question.

If you have comments or suggestions on how to improve the www.ecfr.gov website or have questions about using www.ecfr.gov, please choose the 'Website Feedback' button below.

If you would like to comment on the current content, please use the 'Content Feedback' button below for instructions on contacting the issuing agency

Website Feedback

• Incorporation by Reference
• Recent Updates
• Recent Changes
• Corrections
• Reader Aids Home
• Using the eCFR Point-in-Time System
• Understanding the eCFR
• Government Policy and OFR Procedures
• Developer Resources
• My Subscriptions
• Sign In / Sign Up

Hi, Sign Out

The Electronic Code of Federal Regulations

Enhanced content :: cross reference.

Enhanced content is provided to the user to provide additional context.

Navigate by entering citations or phrases (eg: suggestions#fillExample" class="example badge badge-info">1 CFR 1.1 suggestions#fillExample" class="example badge badge-info">49 CFR 172.101 suggestions#fillExample" class="example badge badge-info">Organization and Purpose suggestions#fillExample" class="example badge badge-info">1/1.1 suggestions#fillExample" class="example badge badge-info">Regulation Y suggestions#fillExample" class="example badge badge-info">FAR ).

Choosing an item from citations and headings will bring you directly to the content. Choosing an item from full text search results will bring you to those results. Pressing enter in the search box will also bring you to search results.

Background and more details are available in the Search & Navigation guide.

• Title 48 —Federal Acquisition Regulations System
• Chapter 1 —Federal Acquisition Regulation
• Subchapter H —Clauses and Forms
• Part 52 —Solicitation Provisions and Contract Clauses
• Subpart 52.2 —Text of Provisions and Clauses

Enhanced Content - Table of Contents

The in-page Table of Contents is available only when multiple sections are being viewed.

Use the navigation links in the gray bar above to view the table of contents that this content belongs to.

Enhanced Content - Details

40 U.S.C. 121(c) ; 10 U.S.C. chapter 4 and 10 U.S.C. chapter 137 legacy provisions (see 10 U.S.C. 3016 ); and 51 U.S.C. 20113 .

48 FR 42478 , Sept. 19, 1983, unless otherwise noted.

Enhanced Content - Print

Generate PDF

This content is from the eCFR and may include recent changes applied to the CFR. The official, published CFR, is updated annually and available below under "Published Edition". You can learn more about the process here .

Enhanced Content - Display Options

The eCFR is displayed with paragraphs split and indented to follow the hierarchy of the document. This is an automated process for user convenience only and is not intended to alter agency intent or existing codification.

A separate drafting site is available with paragraph structure matching the official CFR formatting. If you work for a Federal agency, use this drafting site when drafting amendatory language for Federal regulations: switch to eCFR drafting site .

Enhanced Content - Subscribe

Subscribe to: 48 CFR 52.210-1

Enhanced Content - Timeline

• 12/06/2021 view on this date view change introduced  
• 11/04/2021 view on this date view change introduced compare to most recent
• 6/05/2020 view on this date view change introduced compare to most recent
• 5/06/2020 view on this date view change introduced compare to most recent

Enhanced Content - Go to Date

Enhanced content - compare dates, enhanced content - published edition.

View the most recent official publication:

• View Title 48 on govinfo.gov
• View the PDF for 48 CFR 52.210-1

These links go to the official, published CFR, which is updated annually. As a result, it may not include the most recent changes applied to the CFR. Learn more .

Enhanced Content - Developer Tools

This document is available in the following developer friendly formats:

• Hierarchy JSON - Title 48
• Content HTML - Section 52.210-1
• Content XML - Section 52.210-1

Information and documentation can be found in our developer resources .

eCFR Content

The Code of Federal Regulations (CFR) is the official legal print publication containing the codification of the general and permanent rules published in the Federal Register by the departments and agencies of the Federal Government. The Electronic Code of Federal Regulations (eCFR) is a continuously updated online version of the CFR. It is not an official legal edition of the CFR.

52.210-1 Market Research.

As prescribed in 10.003, insert the following clause:

Market Research (NOV 2021)

(a) Definition. As used in this clause—

Commercial product, commercial service, and nondevelopmental item have the meaning contained in Federal Acquisition Regulation (FAR) 2.101.

(b) Before awarding subcontracts for other than commercial acquisitions, where the subcontracts are over the simplified acquisition threshold, as defined in FAR 2.101 on the date of subcontract award, the Contractor shall conduct market research to—

(1) Determine if commercial products, commercial services, or, to the extent commercial products suitable to meet the agency's needs are not available, nondevelopmental items are available that—

(i) Meet the agency's requirements;

(ii) Could be modified to meet the agency's requirements; or

(iii) Could meet the agency's requirements if those requirements were modified to a reasonable extent; and

(2) Determine the extent to which commercial products, commercial services, or nondevelopmental items could be incorporated at the component level.

(End of clause)

[ 76 FR 14565 , Mar. 16, 2011, as amended at 85 FR 27092 , May 6, 2020; 86 FR 61032 , Nov. 4, 2021]

Reader Aids

Information.

• About This Site
• Legal Status
• Accessibility
• No Fear Act
• Continuity Information

Root out friction in every digital experience, super-charge conversion rates, and optimize digital self-service

Uncover insights from any interaction, deliver AI-powered agent coaching, and reduce cost to serve

Increase revenue and loyalty with real-time insights and recommendations delivered to teams on the ground

Know how your people feel and empower managers to improve employee engagement, productivity, and retention

Take action in the moments that matter most along the employee journey and drive bottom line growth

Whatever they’re are saying, wherever they’re saying it, know exactly what’s going on with your people

Get faster, richer insights with qual and quant tools that make powerful market research available to everyone

Run concept tests, pricing studies, prototyping + more with fast, powerful studies designed by UX research experts

Track your brand performance 24/7 and act quickly to respond to opportunities and challenges in your market

Explore the platform powering Experience Management

• Free Account
• Product Demos
• For Digital
• For Customer Care
• For Human Resources
• For Researchers
• Financial Services
• All Industries

Popular Use Cases

• Customer Experience
• Employee Experience
• Net Promoter Score
• Voice of Customer
• Customer Success Hub
• Product Documentation
• Training & Certification
• XM Institute
• Popular Resources
• Customer Stories
• Artificial Intelligence

Market Research

• Partnerships
• Marketplace

The annual gathering of the experience leaders at the world’s iconic brands building breakthrough business results, live in Salt Lake City.

• English/AU & NZ
• Español/Europa
• Español/América Latina
• Português Brasileiro
• REQUEST DEMO
• Experience Management

Market research definition

Market research – in-house or outsourced, market research in the age of data, when to use market research.

• Types of market research 

Different types of primary research

How to do market research (primary data), how to do secondary market research, communicating your market research findings, choose the right platform for your market research, try qualtrics for free, the ultimate guide to market research: how to conduct it like a pro.

27 min read Wondering how to do market research? Or even where to start learning about it? Use our ultimate guide to understand the basics and discover how you can use market research to help your business.

Market research is the practice of gathering information about the needs and preferences of your target audience – potential consumers of your product.

When you understand how your target consumer feels and behaves, you can then take steps to meet their needs and mitigate the risk of an experience gap – where there is a shortfall between what a consumer expects you to deliver and what you actually deliver. Market research can also help you keep abreast of what your competitors are offering, which in turn will affect what your customers expect from you.

Market research connects with every aspect of a business – including brand , product , customer service , marketing and sales.

Market research generally focuses on understanding:

• The consumer (current customers, past customers, non-customers, influencers))
• The company (product or service design, promotion, pricing, placement, service, sales)
• The competitors (and how their market offerings interact in the market environment)
• The industry overall (whether it’s growing or moving in a certain direction)

Free eBook: 2024 market research trends report

Why is market research important?

A successful business relies on understanding what like, what they dislike, what they need and what messaging they will respond to. Businesses also need to understand their competition to identify opportunities to differentiate their products and services from other companies.

Today’s business leaders face an endless stream of decisions around target markets, pricing, promotion, distribution channels, and product features and benefits . They must account for all the factors involved, and there are market research studies and methodologies strategically designed to capture meaningful data to inform every choice. It can be a daunting task.

Market research allows companies to make data-driven decisions to drive growth and innovation.

What happens when you don’t do market research?

Without market research, business decisions are based at best on past consumer behavior, economic indicators, or at worst, on gut feel. Decisions are made in a bubble without thought to what the competition is doing. An important aim of market research is to remove subjective opinions when making business decisions. As a brand you are there to serve your customers, not personal preferences within the company. You are far more likely to be successful if you know the difference, and market research will help make sure your decisions are insight-driven.

Traditionally there have been specialist market researchers who are very good at what they do, and businesses have been reliant on their ability to do it. Market research specialists will always be an important part of the industry, as most brands are limited by their internal capacity, expertise and budgets and need to outsource at least some aspects of the work.

However, the market research external agency model has meant that brands struggled to keep up with the pace of change. Their customers would suffer because their needs were not being wholly met with point-in-time market research.

Businesses looking to conduct market research have to tackle many questions –

• Who are my consumers, and how should I segment and prioritize them?
• What are they looking for within my category?
• How much are they buying, and what are their purchase triggers, barriers, and buying habits?
• Will my marketing and communications efforts resonate?
• Is my brand healthy ?
• What product features matter most?
• Is my product or service ready for launch?
• Are my pricing and packaging plans optimized?

They all need to be answered, but many businesses have found the process of data collection daunting, time-consuming and expensive. The hardest battle is often knowing where to begin and short-term demands have often taken priority over longer-term projects that require patience to offer return on investment.

Today however, the industry is making huge strides, driven by quickening product cycles, tighter competition and business imperatives around more data-driven decision making. With the emergence of simple, easy to use tools , some degree of in-house market research is now seen as essential, with fewer excuses not to use data to inform your decisions. With greater accessibility to such software, everyone can be an expert regardless of level or experience.

How is this possible?

The art of research hasn’t gone away. It is still a complex job and the volume of data that needs to be analyzed is huge. However with the right tools and support, sophisticated research can look very simple – allowing you to focus on taking action on what matters.

If you’re not yet using technology to augment your in-house market research, now is the time to start.

The most successful brands rely on multiple sources of data to inform their strategy and decision making, from their marketing segmentation to the product features they develop to comments on social media. In fact, there’s tools out there that use machine learning and AI to automate the tracking of what’s people are saying about your brand across all sites.

The emergence of newer and more sophisticated tools and platforms gives brands access to more data sources than ever and how the data is analyzed and used to make decisions. This also increases the speed at which they operate, with minimal lead time allowing brands to be responsive to business conditions and take an agile approach to improvements and opportunities.

Expert partners have an important role in getting the best data, particularly giving access to additional market research know-how, helping you find respondents , fielding surveys and reporting on results.

How do you measure success?

Business activities are usually measured on how well they deliver return on investment (ROI). Since market research doesn’t generate any revenue directly, its success has to be measured by looking at the positive outcomes it drives – happier customers, a healthier brand, and so on.

When changes to your products or your marketing strategy are made as a result of your market research findings, you can compare on a before-and-after basis to see if the knowledge you acted on has delivered value.

Regardless of the function you work within, understanding the consumer is the goal of any market research. To do this, we have to understand what their needs are in order to effectively meet them. If we do that, we are more likely to drive customer satisfaction , and in turn, increase customer retention .

Several metrics and KPIs are used to gauge the success of decisions made from market research results, including

• Brand awareness within the target market
• Share of wallet
• CSAT (customer satisfaction)
• NPS (Net Promoter Score)

You can use market research for almost anything related to your current customers, potential customer base or target market. If you want to find something out from your target audience, it’s likely market research is the answer.

Here are a few of the most common uses:

Buyer segmentation and profiling

Segmentation is a popular technique that separates your target market according to key characteristics, such as behavior, demographic information and social attitudes. Segmentation allows you to create relevant content for your different segments, ideally helping you to better connect with all of them.

Buyer personas are profiles of fictional customers – with real attributes. Buyer personas help you develop products and communications that are right for your different audiences, and can also guide your decision-making process. Buyer personas capture the key characteristics of your customer segments, along with meaningful insights about what they want or need from you. They provide a powerful reminder of consumer attitudes when developing a product or service, a marketing campaign or a new brand direction.

By understanding your buyers and potential customers, including their motivations, needs, and pain points, you can optimize everything from your marketing communications to your products to make sure the right people get the relevant content, at the right time, and via the right channel .

Attitudes and Usage surveys

Attitude & Usage research helps you to grow your brand by providing a detailed understanding of consumers. It helps you understand how consumers use certain products and why, what their needs are, what their preferences are, and what their pain points are. It helps you to find gaps in the market, anticipate future category needs, identify barriers to entry and build accurate go-to-market strategies and business plans.

Marketing strategy

Effective market research is a crucial tool for developing an effective marketing strategy – a company’s plan for how they will promote their products.

It helps marketers look like rock stars by helping them understand the target market to avoid mistakes, stay on message, and predict customer needs . It’s marketing’s job to leverage relevant data to reach the best possible solution  based on the research available. Then, they can implement the solution, modify the solution, and successfully deliver that solution to the market.

Product development

You can conduct market research into how a select group of consumers use and perceive your product – from how they use it through to what they like and dislike about it. Evaluating your strengths and weaknesses early on allows you to focus resources on ideas with the most potential and to gear your product or service design to a specific market.

Chobani’s yogurt pouches are a product optimized through great market research . Using product concept testing – a form of market research – Chobani identified that packaging could negatively impact consumer purchase decisions. The brand made a subtle change, ensuring the item satisfied the needs of consumers. This ability to constantly refine its products for customer needs and preferences has helped Chobani become Australia’s #1 yogurt brand and increase market share.

Pricing decisions

Market research provides businesses with insights to guide pricing decisions too. One of the most powerful tools available to market researchers is conjoint analysis, a form of market research study that uses choice modeling to help brands identify the perfect set of features and price for customers. Another useful tool is the Gabor-Granger method, which helps you identify the highest price consumers are willing to pay for a given product or service.

Brand tracking studies

A company’s brand is one of its most important assets. But unlike other metrics like product sales, it’s not a tangible measure you can simply pull from your system. Regular market research that tracks consumer perceptions of your brand allows you to monitor and optimize your brand strategy in real time, then respond to consumer feedback to help maintain or build your brand with your target customers.

Advertising and communications testing

Advertising campaigns can be expensive, and without pre-testing, they carry risk of falling flat with your target audience. By testing your campaigns, whether it’s the message or the creative, you can understand how consumers respond to your communications before you deploy them so you can make changes in response to consumer feedback before you go live.

Finder, which is one of the world’s fastest-growing online comparison websites, is an example of a brand using market research to inject some analytical rigor into the business. Fueled by great market research, the business lifted brand awareness by 23 percent, boosted NPS by 8 points, and scored record profits – all within 10 weeks.

Competitive analysis

Another key part of developing the right product and communications is understanding your main competitors and how consumers perceive them. You may have looked at their websites and tried out their product or service, but unless you know how consumers perceive them, you won’t have an accurate view of where you stack up in comparison. Understanding their position in the market allows you to identify the strengths you can exploit, as well as any weaknesses you can address to help you compete better.

Customer Story

See How Yamaha Does Product Research

Types of market research

Although there are many types market research, all methods can be sorted into one of two categories: primary and secondary.

Primary research

Primary research is market research data that you collect yourself. This is raw data collected through a range of different means – surveys , focus groups,  , observation and interviews being among the most popular.

Primary information is fresh, unused data, giving you a perspective that is current or perhaps extra confidence when confirming hypotheses you already had. It can also be very targeted to your exact needs. Primary information can be extremely valuable. Tools for collecting primary information are increasingly sophisticated and the market is growing rapidly.

Historically, conducting market research in-house has been a daunting concept for brands because they don’t quite know where to begin, or how to handle vast volumes of data. Now, the emergence of technology has meant that brands have access to simple, easy to use tools to help with exactly that problem. As a result, brands are more confident about their own projects and data with the added benefit of seeing the insights emerge in real-time.

Secondary research

Secondary research is the use of data that has already been collected, analyzed and published – typically it’s data you don’t own and that hasn’t been conducted with your business specifically in mind, although there are forms of internal secondary data like old reports or figures from past financial years that come from within your business. Secondary research can be used to support the use of primary research.

Secondary research can be beneficial to small businesses because it is sometimes easier to obtain, often through research companies. Although the rise of primary research tools are challenging this trend by allowing businesses to conduct their own market research more cheaply, secondary research is often a cheaper alternative for businesses who need to spend money carefully. Some forms of secondary research have been described as ‘lean market research’ because they are fast and pragmatic, building on what’s already there.

Because it’s not specific to your business, secondary research may be less relevant, and you’ll need to be careful to make sure it applies to your exact research question. It may also not be owned, which means your competitors and other parties also have access to it.

Primary or secondary research – which to choose?

Both primary and secondary research have their advantages, but they are often best used when paired together, giving you the confidence to act knowing that the hypothesis you have is robust.

Secondary research is sometimes preferred because there is a misunderstanding of the feasibility of primary research. Thanks to advances in technology, brands have far greater accessibility to primary research, but this isn’t always known.

If you’ve decided to gather your own primary information, there are many different data collection methods that you may consider. For example:

• Customer surveys
• Focus groups
• Observation

Think carefully about what you’re trying to accomplish before picking the data collection method(s) you’re going to use. Each one has its pros and cons. Asking someone a simple, multiple-choice survey question will generate a different type of data than you might obtain with an in-depth interview. Determine if your primary research is exploratory or specific, and if you’ll need qualitative research, quantitative research, or both.

Qualitative vs quantitative

Another way of categorizing different types of market research is according to whether they are qualitative or quantitative.

Qualitative research

Qualitative research is the collection of data that is non-numerical in nature. It summarizes and infers, rather than pin-points an exact truth. It is exploratory and can lead to the generation of a hypothesis.

Market research techniques that would gather qualitative data include:

• Interviews (face to face / telephone)
• Open-ended survey questions

Researchers use these types of market research technique because they can add more depth to the data. So for example, in focus groups or interviews, rather than being limited to ‘yes’ or ‘no’ for a certain question, you can start to understand why someone might feel a certain way.

Quantitative research

Quantitative research is the collection of data that is numerical in nature. It is much more black and white in comparison to qualitative data, although you need to make sure there is a representative sample if you want the results to be reflective of reality.

Quantitative researchers often start with a hypothesis and then collect data which can be used to determine whether empirical evidence to support that hypothesis exists.

Quantitative research methods include:

• Questionnaires
• Review scores

Exploratory and specific research

Exploratory research is the approach to take if you don’t know what you don’t know. It can give you broad insights about your customers, product, brand, and market. If you want to answer a specific question, then you’ll be conducting specific research.

• Exploratory . This research is general and open-ended, and typically involves lengthy interviews with an individual or small focus group.
• Specific . This research is often used to solve a problem identified in exploratory research. It involves more structured, formal interviews.

Exploratory primary research is generally conducted by collecting qualitative data. Specific research usually finds its insights through quantitative data.

Primary research can be qualitative or quantitative, large-scale or focused and specific. You’ll carry it out using methods like surveys – which can be used for both qualitative and quantitative studies – focus groups, observation of consumer behavior, interviews, or online tools.

Step 1: Identify your research topic

Research topics could include:

• Product features
• Product or service launch
• Understanding a new target audience (or updating an existing audience)
• Brand identity
• Marketing campaign concepts
• Customer experience

Step 2: Draft a research hypothesis

A hypothesis is the assumption you’re starting out with. Since you can disprove a negative much more easily than prove a positive, a hypothesis is a negative statement such as ‘price has no effect on brand perception’.

Step 3: Determine which research methods are most effective

Your choice of methods depends on budget, time constraints, and the type of question you’re trying to answer. You could combine surveys, interviews and focus groups to get a mix of qualitative and quantitative data.

Step 4: Determine how you will collect and analyze your data.

Primary research can generate a huge amount of data, and when the goal is to uncover actionable insight, it can be difficult to know where to begin or what to pay attention to.

The rise in brands taking their market research and data analysis in-house has coincided with the rise of technology simplifying the process. These tools pull through large volumes of data and outline significant information that will help you make the most important decisions.

Step 5: Conduct your research!

This is how you can run your research using Qualtrics CoreXM

• Pre-launch – Here you want to ensure that the survey/ other research methods conform to the project specifications (what you want to achieve/research)
• Soft launch – Collect a small fraction of the total data before you fully launch. This means you can check that everything is working as it should and you can correct any data quality issues.
• Full launch – You’ve done the hard work to get to this point. If you’re using a tool, you can sit back and relax, or if you get curious you can check on the data in your account.
• Review – review your data for any issues or low-quality responses. You may need to remove this in order not to impact the analysis of the data.

A helping hand

If you are missing the skills, capacity or inclination to manage your research internally, Qualtrics Research Services can help. From design, to writing the survey based on your needs, to help with survey programming, to handling the reporting, Research Services acts as an extension of the team and can help wherever necessary.

Secondary market research can be taken from a variety of places. Some data is completely free to access – other information could end up costing hundreds of thousands of dollars. There are three broad categories of secondary research sources:

• Public sources – these sources are accessible to anyone who asks for them. They include census data, market statistics, library catalogs, university libraries and more. Other organizations may also put out free data from time to time with the goal of advancing a cause, or catching people’s attention.
• Internal sources – sometimes the most valuable sources of data already exist somewhere within your organization. Internal sources can be preferable for secondary research on account of their price (free) and unique findings. Since internal sources are not accessible by competitors, using them can provide a distinct competitive advantage.
• Commercial sources – if you have money for it, the easiest way to acquire secondary market research is to simply buy it from private companies. Many organizations exist for the sole purpose of doing market research and can provide reliable, in-depth, industry-specific reports.

No matter where your research is coming from, it is important to ensure that the source is reputable and reliable so you can be confident in the conclusions you draw from it.

How do you know if a source is reliable?

Use established and well-known research publishers, such as the XM Institute , Forrester and McKinsey . Government websites also publish research and this is free of charge. By taking the information directly from the source (rather than a third party) you are minimizing the risk of the data being misinterpreted and the message or insights being acted on out of context.

How to apply secondary research

The purpose and application of secondary research will vary depending on your circumstances. Often, secondary research is used to support primary research and therefore give you greater confidence in your conclusions. However, there may be circumstances that prevent this – such as the timeframe and budget of the project.

Keep an open mind when collecting all the relevant research so that there isn’t any collection bias. Then begin analyzing the conclusions formed to see if any trends start to appear. This will help you to draw a consensus from the secondary research overall.

Market research success is defined by the impact it has on your business’s success. Make sure it’s not discarded or ignored by communicating your findings effectively. Here are some tips on how to do it.

• Less is more – Preface your market research report with executive summaries that highlight your key discoveries and their implications
• Lead with the basic information – Share the top 4-5 recommendations in bullet-point form, rather than requiring your readers to go through pages of analysis and data
• Model the impact – Provide examples and model the impact of any changes you put in place based on your findings
• Show, don’t tell – Add illustrative examples that relate directly to the research findings and emphasize specific points
• Speed is of the essence – Make data available in real-time so it can be rapidly incorporated into strategies and acted upon to maximize value
• Work with experts – Make sure you’ve access to a dedicated team of experts ready to help you design and launch successful projects

Trusted by 8,500 brands for everything from product testing to competitor analysis, Our Strategic Research software is the world’s most powerful and flexible research platform . With over 100 question types and advanced logic, you can build out your surveys and see real-time data you can share across the organization. Plus, you’ll be able to turn data into insights with iQ, our predictive intelligence engine that runs complicated analysis at the click of a button.

Related resources

Market intelligence 10 min read, marketing insights 11 min read, ethnographic research 11 min read, qualitative vs quantitative research 13 min read, qualitative research questions 11 min read, qualitative research design 12 min read, primary vs secondary research 14 min read, request demo.

Ready to learn more about Qualtrics?

How To Do Market Research: Definition, Types, Methods

Jan 2, 2024

11 min. read

Market research isn’t just collecting data. It’s a strategic tool that allows businesses to gain a competitive advantage while making the best use of their resources. Research reveals valuable insights into your target audience about their preferences, buying habits, and emerging demands — all of which help you unlock new opportunities to grow your business.

When done correctly, market research can minimize risks and losses, spur growth, and position you as a leader in your industry. 

Let’s explore the basic building blocks of market research and how to collect and use data to move your company forward:

Table of Contents

What Is Market Research?

Why is market research important, market analysis example, 5 types of market research, what are common market research questions, what are the limitations of market research, how to do market research, improving your market research with radarly.

Market Research Definition: The process of gathering, analyzing, and interpreting information about a market or audience.

Market research studies consumer behavior to better understand how they perceive products or services. These insights help businesses identify ways to grow their current offering, create new products or services, and improve brand trust and brand recognition .

You might also hear market research referred to as market analysis or consumer research .

Traditionally, market research has taken the form of focus groups, surveys, interviews, and even competitor analysis . But with modern analytics and research tools, businesses can now capture deeper insights from a wider variety of sources, including social media, online reviews, and customer interactions. These extra layers of intel can help companies gain a more comprehensive understanding of their audience.

With consumer preferences and markets evolving at breakneck speeds, businesses need a way to stay in touch with what people need and want. That’s why the importance of market research cannot be overstated.

Market research offers a proactive way to identify these trends and make adjustments to product development, marketing strategies , and overall operations. This proactive approach can help businesses stay ahead of the curve and remain agile as markets shift.

Market research examples abound — given the number of ways companies can get inside the minds of their customers, simply skimming through your business’s social media comments can be a form of market research.

A restaurant chain might use market research methods to learn more about consumers’ evolving dining habits. These insights might be used to offer new menu items, re-examine their pricing strategies, or even open new locations in different markets, for example.

A consumer electronics company might use market research for similar purposes. For instance, market research may reveal how consumers are using their smart devices so they can develop innovative features.

Market research can be applied to a wide range of use cases, including:

• Testing new product ideas
• Improve existing products
• Entering new markets
• Right-sizing their physical footprints
• Improving brand image and awareness
• Gaining insights into competitors via competitive intelligence

Ultimately, companies can lean on market research techniques to stay ahead of trends and competitors while improving the lives of their customers.

Market research methods take different forms, and you don’t have to limit yourself to just one. Let’s review the most common market research techniques and the insights they deliver.

1. Interviews

3. Focus Groups

4. Observations

5. AI-Driven Market Research

One-on-one interviews are one of the most common market research techniques. Beyond asking direct questions, skilled interviewers can uncover deeper motivations and emotions that drive purchasing decisions. Researchers can elicit more detailed and nuanced responses they might not receive via other methods, such as self-guided surveys.

Interviews also create the opportunity to build rapport with customers and prospects. Establishing a connection with interviewees can encourage them to open up and share their candid thoughts, which can enrich your findings. Researchers also have the opportunity to ask clarifying questions and dig deeper based on individual responses.

Market research surveys provide an easy entry into the consumer psyche. They’re cost-effective to produce and allow researchers to reach lots of people in a short time. They’re also user-friendly for consumers, which allows companies to capture more responses from more people.

Big data and data analytics are making traditional surveys more valuable. Researchers can apply these tools to elicit a deeper understanding from responses and uncover hidden patterns and correlations within survey data that were previously undetectable.

The ways in which surveys are conducted are also changing. With the rise of social media and other online channels, brands and consumers alike have more ways to engage with each other, lending to a continuous approach to market research surveys.

3. Focus groups

Focus groups are “group interviews” designed to gain collective insights. This interactive setting allows participants to express their thoughts and feelings openly, giving researchers richer insights beyond yes-or-no responses.

One of the key benefits of using focus groups is the opportunity for participants to interact with one another. They spark discussions while sharing diverse viewpoints. These sessions can uncover underlying motivations and attitudes that may not be easily expressed through other research methods.

Observing your customers “in the wild” might feel informal, but it can be one of the most revealing market research techniques of all. That’s because you might not always know the right questions to ask. By simply observing, you can surface insights you might not have known to look for otherwise.

This method also delivers raw, authentic, unfiltered data. There’s no room for bias and no potential for participants to accidentally skew the data. Researchers can also pick up on non-verbal cues and gestures that other research methods may fail to capture.

5. AI-driven market research

One of the newer methods of market research is the use of AI-driven market research tools to collect and analyze insights on your behalf. AI customer intelligence tools and consumer insights software like Meltwater Radarly take an always-on approach by going wherever your audience is and continuously predicting behaviors based on current behaviors.

By leveraging advanced algorithms, machine learning, and big data analysis , AI enables companies to uncover deep-seated patterns and correlations within large datasets that would be near impossible for human researchers to identify. This not only leads to more accurate and reliable findings but also allows businesses to make informed decisions with greater confidence.

Tip: Learn how to use Meltwater as a research tool , how Meltwater uses AI , and learn more about consumer insights and about consumer insights in the fashion industry .

No matter the market research methods you use, market research’s effectiveness lies in the questions you ask. These questions should be designed to elicit honest responses that will help you reach your goals.

Examples of common market research questions include:

Demographic market research questions

• What is your age range?
• What is your occupation?
• What is your household income level?
• What is your educational background?
• What is your gender?

Product or service usage market research questions

• How long have you been using [product/service]?
• How frequently do you use [product/service]?
• What do you like most about [product/service]?
• Have you experienced any problems using [product/service]?
• How could we improve [product/service]?
• Why did you choose [product/service] over a competitor’s [product/service]?

Brand perception market research questions

• How familiar are you with our brand?
• What words do you associate with our brand?
• How do you feel about our brand?
• What makes you trust our brand?
• What sets our brand apart from competitors?
• What would make you recommend our brand to others?

Buying behavior market research questions

• What do you look for in a [product/service]?
• What features in a [product/service] are important to you?
• How much time do you need to choose a [product/service]?
• How do you discover new products like [product/service]?
• Do you prefer to purchase [product/service] online or in-store?
• How do you research [product/service] before making a purchase?
• How often do you buy [product/service]?
• How important is pricing when buying [product/service]?
• What would make you switch to another brand of [product/service]?

Customer satisfaction market research questions

• How happy have you been with [product/service]?
• What would make you more satisfied with [product/service]?
• How likely are you to continue using [product/service]?

Bonus Tip: Compiling these questions into a market research template can streamline your efforts.

Market research can offer powerful insights, but it also has some limitations. One key limitation is the potential for bias. Researchers may unconsciously skew results based on their own preconceptions or desires, which can make your findings inaccurate.

• Depending on your market research methods, your findings may be outdated by the time you sit down to analyze and act on them. Some methods struggle to account for rapidly changing consumer preferences and behaviors.
• There’s also the risk of self-reported data (common in online surveys). Consumers might not always accurately convey their true feelings or intentions. They might provide answers they think researchers are looking for or misunderstand the question altogether.
• There’s also the potential to miss emerging or untapped markets . Researchers are digging deeper into what (or who) they already know. This means you might be leaving out a key part of the story without realizing it.

Still, the benefits of market research cannot be understated, especially when you supplement traditional market research methods with modern tools and technology.

Let’s put it all together and explore how to do market research step-by-step to help you leverage all its benefits.

Step 1: Define your objectives

You’ll get more from your market research when you hone in on a specific goal : What do you want to know, and how will this knowledge help your business?

This step will also help you define your target audience. You’ll need to ask the right people the right questions to collect the information you want. Understand the characteristics of the audience and what gives them authority to answer your questions.

Step 2: Select your market research methods

Choose one or more of the market research methods (interviews, surveys, focus groups, observations, and/or AI-driven tools) to fuel your research strategy.

Certain methods might work better than others for specific goals . For example, if you want basic feedback from customers about a product, a simple survey might suffice. If you want to hone in on serious pain points to develop a new product, a focus group or interview might work best.

You can also source secondary research ( complementary research ) via secondary research companies , such as industry reports or analyses from large market research firms. These can help you gather preliminary information and inform your approach.

Step 3: Develop your research tools

Prior to working with participants, you’ll need to craft your survey or interview questions, interview guides, and other tools. These tools will help you capture the right information , weed out non-qualifying participants, and keep your information organized.

You should also have a system for recording responses to ensure data accuracy and privacy. Test your processes before speaking with participants so you can spot and fix inefficiencies or errors.

Step 4: Conduct the market research

With a system in place, you can start looking for candidates to contribute to your market research. This might include distributing surveys to current customers or recruiting participants who fit a specific profile, for example.

Set a time frame for conducting your research. You might collect responses over the course of a few days, weeks, or even months. If you’re using AI tools to gather data, choose a data range for your data to focus on the most relevant information.

Step 5: Analyze and apply your findings

Review your findings while looking for trends and patterns. AI tools can come in handy in this phase by analyzing large amounts of data on your behalf.

Compile your findings into an easy-to-read report and highlight key takeaways and next steps. Reports aren’t useful unless the reader can understand and act on them.

Tip: Learn more about trend forecasting , trend detection , and trendspotting .

Meltwater’s Radarly consumer intelligence suite helps you reap the benefits of market research on an ongoing basis. Using a combination of AI, data science, and market research expertise, Radarly scans multiple global data sources to learn what people are talking about, the actions they’re taking, and how they’re feeling about specific brands.

Our tools are created by market research experts and designed to help researchers uncover what they want to know (and what they don’t know they want to know). Get data-driven insights at scale with information that’s always relevant, always accurate, and always tailored to your organization’s needs.

Learn more when you request a demo by filling out the form below:

Continue Reading

What Are Consumer Insights? Meaning, Examples, Strategy

How Coca-Cola Collects Consumer Insights

Market Intelligence 101: What It Is & How To Use It

9 Top Consumer Insights Tools & Companies

Free! 5-Day Challenge - Find & Validate Your Ecommerce Idea!

• Skip to primary navigation
• Skip to main content

A magazine for young entrepreneurs

The best advice in entrepreneurship

Subscribe for exclusive access, the complete guide to market research: what it is, why you need it, and how to do it.

Written by Mary Kate Miller | June 1, 2021

Comments -->

Get real-time frameworks, tools, and inspiration to start and build your business. Subscribe here

Market research is a cornerstone of all successful, strategic businesses. It can also be daunting for entrepreneurs looking to launch a startup or start a side hustle . What is market research, anyway? And how do you…do it?

We’ll walk you through absolutely everything you need to know about the market research process so that by the end of this guide, you’ll be an expert in market research too. And what’s more important: you’ll have actionable steps you can take to start collecting your own market research.

What Is Market Research?

Market research is the organized process of gathering information about your target customers and market. Market research can help you better understand customer behavior and competitor strengths and weaknesses, as well as provide insight for the best strategies in launching new businesses and products. There are different ways to approach market research, including primary and secondary research and qualitative and quantitative research. The strongest approaches will include a combination of all four.

“Virtually every business can benefit from conducting some market research,” says Niles Koenigsberg of Real FiG Advertising + Marketing . “Market research can help you piece together your [business’s] strengths and weaknesses, along with your prospective opportunities, so that you can understand where your unique differentiators may lie.” Well-honed market research will help your brand stand out from the competition and help you see what you need to do to lead the market. It can also do so much more.

The Purposes of Market Research

Why do market research? It can help you…

• Pinpoint your target market, create buyer personas, and develop a more holistic understanding of your customer base and market.
• Understand current market conditions to evaluate risks and anticipate how your product or service will perform.
• Validate a concept prior to launch.
• Identify gaps in the market that your competitors have created or overlooked.
• Solve problems that have been left unresolved by the existing product/brand offerings.
• Identify opportunities and solutions for new products or services.
• Develop killer marketing strategies .

What Are the Benefits of Market Research?

Strong market research can help your business in many ways. It can…

• Strengthen your market position.
• Help you identify your strengths and weaknesses.
• Help you identify your competitors’ strengths and weaknesses.
• Minimize risk.
• Center your customers’ experience from the get-go.
• Help you create a dynamic strategy based on market conditions and customer needs/demands.

What Are the Basic Methods of Market Research?

The basic methods of market research include surveys, personal interviews, customer observation, and the review of secondary research. In addition to these basic methods, a forward-thinking market research approach incorporates data from the digital landscape like social media analysis, SEO research, gathering feedback via forums, and more. Throughout this guide, we will cover each of the methods commonly used in market research to give you a comprehensive overview.

Primary vs. Secondary Market Research

Primary and secondary are the two main types of market research you can do. The latter relies on research conducted by others. Primary research, on the other hand, refers to the fact-finding efforts you conduct on your own.

This approach is limited, however. It’s likely that the research objectives of these secondary data points differ from your own, and it can be difficult to confirm the veracity of their findings.

Primary Market Research

Primary research is more labor intensive, but it generally yields data that is exponentially more actionable. It can be conducted through interviews, surveys, online research, and your own data collection. Every new business should engage in primary market research prior to launch. It will help you validate that your idea has traction, and it will give you the information you need to help minimize financial risk.

You can hire an agency to conduct this research on your behalf. This brings the benefit of expertise, as you’ll likely work with a market research analyst. The downside is that hiring an agency can be expensive—too expensive for many burgeoning entrepreneurs. That brings us to the second approach. You can also do the market research yourself, which substantially reduces the financial burden of starting a new business .

Secondary Market Research

Secondary research includes resources like government databases and industry-specific data and publications. It can be beneficial to start your market research with secondary sources because it’s widely available and often free-to-access. This information will help you gain a broad overview of the market conditions for your new business.

Identify Your Goals and Your Audience

Before you begin conducting interviews or sending out surveys, you need to set your market research goals. At the end of your market research process, you want to have a clear idea of who your target market is—including demographic information like age, gender, and where they live—but you also want to start with a rough idea of who your audience might be and what you’re trying to achieve with market research.

You can pinpoint your objectives by asking yourself a series of guiding questions:

• What are you hoping to discover through your research?
• Who are you hoping to serve better because of your findings?
• What do you think your market is?
• Who are your competitors?
• Are you testing the reception of a new product category or do you want to see if your product or service solves the problem left by a current gap in the market?
• Are you just…testing the waters to get a sense of how people would react to a new brand?

Once you’ve narrowed down the “what” of your market research goals, you’re ready to move onto how you can best achieve them. Think of it like algebra. Many math problems start with “solve for x.” Once you know what you’re looking for, you can get to work trying to find it. It’s a heck of a lot easier to solve a problem when you know you’re looking for “x” than if you were to say “I’m gonna throw some numbers out there and see if I find a variable.”

How to Do Market Research

This guide outlines every component of a comprehensive market research effort. Take into consideration the goals you have established for your market research, as they will influence which of these elements you’ll want to include in your market research strategy.

Secondary Data

Secondary data allows you to utilize pre-existing data to garner a sense of market conditions and opportunities. You can rely on published market studies, white papers, and public competitive information to start your market research journey.

Secondary data, while useful, is limited and cannot substitute your own primary data. It’s best used for quantitative data that can provide background to your more specific inquiries.

Find Your Customers Online

Once you’ve identified your target market, you can use online gathering spaces and forums to gain insights and give yourself a competitive advantage. Rebecca McCusker of The Creative Content Shop recommends internet recon as a vital tool for gaining a sense of customer needs and sentiment. “Read their posts and comments on forums, YouTube video comments, Facebook group [comments], and even Amazon/Goodreads book comments to get in their heads and see what people are saying.”

If you’re interested in engaging with your target demographic online, there are some general rules you should follow. First, secure the consent of any group moderators to ensure that you are acting within the group guidelines. Failure to do so could result in your eviction from the group.

Not all comments have the same research value. “Focus on the comments and posts with the most comments and highest engagement,” says McCusker. These high-engagement posts can give you a sense of what is already connecting and gaining traction within the group.

Social media can also be a great avenue for finding interview subjects. “LinkedIn is very useful if your [target customer] has a very specific job or works in a very specific industry or sector. It’s amazing the amount of people that will be willing to help,” explains Miguel González, a marketing executive at Dealers League . “My advice here is BE BRAVE, go to LinkedIn, or even to people you know and ask them, do quick interviews and ask real people that belong to that market and segment and get your buyer persona information first hand.”

Market research interviews can provide direct feedback on your brand, product, or service and give you a better understanding of consumer pain points and interests.

When organizing your market research interviews, you want to pay special attention to the sample group you’re selecting, as it will directly impact the information you receive. According to Tanya Zhang, the co-founder of Nimble Made , you want to first determine whether you want to choose a representative sample—for example, interviewing people who match each of the buyer persona/customer profiles you’ve developed—or a random sample.

“A sampling of your usual persona styles, for example, can validate details that you’ve already established about your product, while a random sampling may [help you] discover a new way people may use your product,” Zhang says.

Market Surveys

Market surveys solicit customer inclinations regarding your potential product or service through a series of open-ended questions. This direct outreach to your target audience can provide information on your customers’ preferences, attitudes, buying potential, and more.

Every expert we asked voiced unanimous support for market surveys as a powerful tool for market research. With the advent of various survey tools with accessible pricing—or free use—it’s never been easier to assemble, disseminate, and gather market surveys. While it should also be noted that surveys shouldn’t replace customer interviews , they can be used to supplement customer interviews to give you feedback from a broader audience.

Who to Include in Market Surveys

• Current customers
• Past customers
• Your existing audience (such as social media/newsletter audiences)

Example Questions to Include in Market Surveys

While the exact questions will vary for each business, here are some common, helpful questions that you may want to consider for your market survey. Demographic Questions: the questions that help you understand, demographically, who your target customers are:

• “What is your age?”
• “Where do you live?”
• “What is your gender identity?”
• “What is your household income?”
• “What is your household size?”
• “What do you do for a living?”
• “What is your highest level of education?”

Product-Based Questions: Whether you’re seeking feedback for an existing brand or an entirely new one, these questions will help you get a sense of how people feel about your business, product, or service:

• “How well does/would our product/service meet your needs?”
• “How does our product/service compare to similar products/services that you use?”
• “How long have you been a customer?” or “What is the likelihood that you would be a customer of our brand?

Personal/Informative Questions: the deeper questions that help you understand how your audience thinks and what they care about.

• “What are your biggest challenges?”
• “What’s most important to you?”
• “What do you do for fun (hobbies, interests, activities)?”
• “Where do you seek new information when researching a new product?”
• “How do you like to make purchases?”
• “What is your preferred method for interacting with a brand?”

Survey Tools

Online survey tools make it easy to distribute surveys and collect responses. The best part is that there are many free tools available. If you’re making your own online survey, you may want to consider SurveyMonkey, Typeform, Google Forms, or Zoho Survey.

Competitive Analysis

A competitive analysis is a breakdown of how your business stacks up against the competition. There are many different ways to conduct this analysis. One of the most popular methods is a SWOT analysis, which stands for “strengths, weaknesses, opportunities, and threats.” This type of analysis is helpful because it gives you a more robust understanding of why a customer might choose a competitor over your business. Seeing how you stack up against the competition can give you the direction you need to carve out your place as a market leader.

Social Media Analysis

Social media has fundamentally changed the market research landscape, making it easier than ever to engage with a wide swath of consumers. Follow your current or potential competitors on social media to see what they’re posting and how their audience is engaging with it. Social media can also give you a lower cost opportunity for testing different messaging and brand positioning.

SEO Analysis and Opportunities

SEO analysis can help you identify the digital competition for getting the word out about your brand, product, or service. You won’t want to overlook this valuable information. Search listening tools offer a novel approach to understanding the market and generating the content strategy that will drive business. Tools like Google Trends and Awario can streamline this process.

Ready to Kick Your Business Into High Gear?

Now that you’ve completed the guide to market research you know you’re ready to put on your researcher hat to give your business the best start. Still not sure how actually… launch the thing? Our free mini-course can run you through the essentials for starting your side hustle .

About Mary Kate Miller

Mary Kate Miller writes about small business, real estate, and finance. In addition to writing for Foundr, her work has been published by The Washington Post, Teen Vogue, Bustle, and more. She lives in Chicago.

Related Posts

How to Find Influencers: 6 Ways to Discover Your Perfect Brand Advocate

How to Create a Marketing Plan In 2024 (Template + Examples)

What Is UGC and Why It’s a Must-Have for Your Brand

Ad Expert Phoenix Ha on How to Make Creative Ads without Breaking Your Budget

14 Punchy TikTok Marketing Strategies to Amplify Your Growth

How to Grow Your YouTube Channel and Gain Subscribers Quickly

How to Get More Views on Snapchat with These 12 Tactics

12 Instagram Growth Hacks For More Engaged Followers (Without Running Ads)

Create Viral Infographics That Boost Your Organic Traffic

How to Create a Video Sales Letter (Tips and Tricks from a 7-Figure Copywriter)

How to Write a Sales Email That Converts in 2024

What Is a Media Kit: How to Make One in 2024 (With Examples)

Namestorming: How to Choose a Brand Name in 20 Minutes or Less

10 Ways to Increase Brand Awareness without Increasing Your Budget

What Is a Content Creator? A Deep Dive Into This Evolving Industry

FREE TRAINING FROM LEGIT FOUNDERS

Actionable Strategies for Starting & Growing Any Business.

Don't Miss Out! Register Free For The 5-Day Challenge.

• 5 Days. 7-Figure Founders LIVE.
• Walk Away With A Winning Idea.

		") -->
	AbilityOne.gov U.S. AbilityOne Commission An Independent Federal Agency			| |
				Home Mission and Vision Members and Staff Inspector General AbilityOne Representatives (ABORs) Commission Awards Policy Declaration Minimum Wage Actions Commission Meetings Congressional Budget Justification Performance and Accountability AbilityOne Program Who Works with AbilityOne Strategic Alliances Veterans/Wounded Warriors Quality Work Environment AbilityOne is Green AbilityOne Network CNAs (NIB/SourceAmerica) Nonprofit Agencies AbilityOne Employees Employment Opportunities Procurement List Procurement List Products Search Products How to Buy Products Contractors: How to Purchase AbilityOne Products Required by a Federal Contract Aircraft, Vehicular and Electrical Equipment and Supplies Clothing, Textiles and Individual Equipment Food Processing, Packaging and Distribution Medical & Dental Supplies Office Supplies and Furnishings SKILCRAFT® Products Procurement List Services Search Services How to Buy Services Administrative Contact Center Services Contract Management Support (CMS) Services Document Management Fleet Management Services Food Services Grounds Maintenance Healthcare Environmental Hospitality Secure Document Destruction Secure Mail/Digital Document Supply Chain Management and Warehouse Total Facilities Management Procurement List Additions AbilityOne Catalog Distributors Independent Distributors Distribution Networks Base Supply Centers Potential Distributors Laws, Regulations and Policy Javits Wagner O'Day Act Code of Federal Regulations Federal Acquisition Regulation Commission Policy Policy Memoranda Policy Archive General Guidance Federal Register Notices Compliance Manual Individual Eligibility Evaluation (IEE) Procurement Guidebook AbilityOne Program Procurement List Pricing Policy (51.600 series) 51.600 – Fair Market Pricing Policy (PDF) Supersedes Pricing Memorandum No. 1, Fair Market Pricing, dated April 1, 2007, in its entirety. 51.601 – AbilityOne Program Fee Calculation Methodologies (PDF) 51.610 - Pricing AbilityOne Products (PDF) Supersedes Pricing Memorandum No. 2, Fair Market Price Determination for AbilityOne Product Contracts, dated January 26, 2007, in its entirety. 51.610-01 - Negotiating and Developing Recommended Fair Market Price for AbilityOne Products (PDF) 51.610-01.1000 - Price Change Mechanism Producer Price Index (PDF) 51.610-02 - Submitting AbilityOne Recommended-FMP for Products (PDF) 51.620 - Pricing AbilityOne Services (PDF) Supersedes Pricing Memorandum No. 3, Fair Market Price Determination for AbilityOne Service Contracts, dated January 26, 2007, in its entirety. 51.630 - Market Research for Recommended-Fair Market Price (PDF) 51.640 – AbilityOne Program Price Impasse (PDF) Supersedes Pricing Memorandum No. 19, AbilityOne Price and Price-Related Impasse and Dispute Resolution Procedures, dated March 16, 2007, in its entirety. 2016-2017 AbilityOne Product Price Change Schedule (MS Word Doc) Notice of Selected Policies & Procedure Rescission The AbilityOne logo is a registered trademark of the U.S. AbilityOne Commission which administers the AbilityOne Program. This section includes new and updated Commission Policies. Requests for former policies and/or questions concerning compliance, operations, or pricing policy may be sent to the following addresses respectively: [email protected] [email protected] [email protected] General policy questions and/or requests should be sent to [email protected] Freedom of Information Act | No FEAR | Office of Special Counsel (800) 999-5963 | [email protected] | Privacy Policy | Site Map  ©2024 U.S. AbilityOne Commission all rights reserved. The U.S. AbilityOne Commission is committed to maintaining a website that is accessible to all visitors, and encourages public comments and suggestions for improvements. Entrepreneurs News About Crunchbase New Features Partnerships The Types of Market Research [+10 Market Research Methods] Market research Jaclyn Robinson, Senior Manager of Content Marketing at Crunchbase Market research can help startups understand where they should be placing their resources and time. It can tell you everything from how people are perceiving your company, as well as which features to drop or continue developing. And while there are plenty of ways to conduct market research, not every market research method is right for every situation. Search less. Close more. Grow your revenue with all-in-one prospecting solutions powered by the leader in private-company data. Market research can help play a major role in developing your product, marketing, and overall business strategy. Understanding the different market research methods can be the difference between wasting months of engineering time or exceeding your ambitious revenue targets. We review the types of market research as well as the market research methods you can pursue based on your primary objectives and business goals. The 2 types of market research All market research falls under two distinct categories: primary research and secondary research. Primary research looks at any data you collect yourself (or someone you pay). It encompasses analyzing current sales, metrics, and customers. It also takes into account the effectiveness of current practices, while taking competitors into account. Secondary research looks at data that has already been published by others. It includes reports and studies from other companies, government organizations, and others in your industry. 10 market research methods The type of data you need will decide which market research technique to use. Here are the most commonly used market research methods: Primary research methods These primary research methods will help you identify both qualitative and quantitative data. Qualitative data is information that cannot be measured while qualitative data is taken from a large sample size and is a statistically significant mathematical analysis. 1. Interviews Great for: expert advice Consisting of one-on-one discussions, interviews are a great source of qualitative data. You can either perform interviews by telephone, video conference, or face-to-face. Interviews are great for an in-depth look for target audience insights. In-depth interviews are great when expert advice is needed or when discussing highly complex or sensitive topics. Interviews are usually 10 to 30 minutes long with 25 to 75 respondents. Great for: understanding brand awareness, satisfaction and loyalty analysis, pricing research, and market segmentation . One of the most commonly used market research methods, Surveys are an easy way to understand your target audience and allow you to test a large sample size to determine if findings are true across a larger segment of your customers. 3. Questionnaires Great for: Customer feedback and satisfaction surveys (NPS surveys), and when you want more detail on your target audience and customer base. Do not confuse questionnaires for surveys !  While surveys are aggregated for statistical analysis, questionnaires are a set of written questions used for collecting information. Questionnaires are used to collect information rather than draw a conclusion.  Surveys can include a questionnaire, but a survey must aggregate and analyze the responses to the questions. When writing questionnaires for market research, keep the number of questions in mind. In one study, SurveyMonkey found that questionnaires with 40 questions have about a 10% lower response rate than questionnaires with 10 questions . The more questions, the less likely people will finish your questionnaire. 4. Focus groups Great for: Price testing, advertising concepts, product/messaging testing Even with the rise of big data, focus groups have remained an integral part of how companies build their products, strategy, and messaging. Focus groups are intentionally compromised by a group of purposefully selected individuals. Above all, the collaborative setting ensures that members of the group are able to interact and influence each other. Typically these open and interactive groups are composed of around five to 12 screened individuals . Make sure that your participants are diverse so you can get a range of opinions and you have enough representation from several segments of your market. Many smaller startups will conduct DIY focus groups and will use video conferencing technology, which is one of the most cost-effective and time-efficient market research methods. This is a great resource to see some good questions to ask your focus groups as well as what topics focus groups should touch on. 5. User groups Great for: Feature testing, UX and web design feedback User groups are used to gather UX data and provide insight for website design. User groups usually meet regularly to discuss their experience with a product, while researchers capture their comments. Here’s a great guide on how to format questions for user groups . 6. Test markets Great for: Testing new marketing campaigns Test markets represent a larger market. Using a test group as well as a control group can show you the success of a new landing page, messaging copy, or CTA button. We particularly like the free version of Google Optimize to get quantitative data on how your experiment is performing based on a specific goal. Secondary research methods Secondary research can help establish a starting point prior to diving into more expensive primary research techniques. While there is a lot of data on the web regarding basic statistics, you may have to purchase a distinct data provider for a more in-depth look at your market. Crunchbase Pro and Marketplace partners are a great and inexpensive way to start your secondary research directly on Crunchbase.com. 7. Competitor benchmarks Great for: Understanding your revenue, churn, operating costs, sales, profit margin, and burn rate. Competitor benchmarks are the most valuable and widely used of the secondary research methods. Moreover, competitor benchmarks measure specific growth metrics or key performance indicators in comparison to business within the same industry and of a similar size. You can use Crunchbase Pro to find how much companies in a certain industry are raising and who are the leading players with our global coverage on companies ranging from pre-seed to late-stage. So, as one of the most informative of the market research methods, competitive benchmarks are a great way to inform your business strategy.  Free Crunchbase registered users have access to revenue estimates as well as web traffic data. 8. Sales data Great for: Understanding your audience and where to place marketing efforts. Taking a look at internal sales data not only reveals profitability but also helps market researchers segment customer trends. However, taking a look at competitive sales data is a great way to make sure that you’re meeting the numbers you should be targeting as well as capturing the full potential of the market 9. Government publications and statistics Great for: General demographic information and larger trends The U.S. Census Bureau is a great resource of national demographic data. You can also review patents as a preview of industry trends and future innovation. Also, you can find additional data and research from Data.gov , The World Bank , as well as the Pew Research Center to help inform your market research decisions. 10. Commercial data Great for: Greater insight into industry trends and reports If you’re interested in purchasing secondary market research, commercial data is available. For comprehensive reports, Mintel and IBISWorld are both traditional market research companies that provide commercial data. Additionally, to choose which type of market research method is best for your goal, follow this graph from Relevant Insights. Begin with the metric you’re trying to move and then backtrack into a targeted market research method. How can Crunchbase help with my market research? Crunchbase gives market researchers flexible access to Crunchbase’s complete company data. Innovative teams and leaders in market research rely on Crunchbase’s live company data to build powerful internal databases and research insights in respective industries. Learn more about how Crunchbase can help you with your market research . Originally published March 14, 2019, updated April 26, 2023 You may also like 10 min read How to Do Market Research for a Startup: Tips for Success Eastern Europe Industry Review: Russia-Connected SPACs, New VC Darlings, Food Delivery Disruption By Adrien Henni, Chief Editor, East-West Digital News Women In Russian VC: How Gender Stereotypes Hinder Investment Daria Zharkova, Senior Research Manager at Dsight The all-in-one prospecting solution Find the right companies Identify the right contacts Connect with decision-makers Services › Business Services Market research industry - statistics & facts Global powerhouses in the market research industry, which sector spends the most on market research, key insights. Detailed statistics Revenue of the market research industry worldwide 2008-2023 Annual growth in market research revenue worldwide by region 2022 Market research: research services contributing the most to revenues 2022, by type Editor’s Picks Current statistics on this topic Market Research Market share of the market research industry worldwide by country 2022 Further recommended statistics Industry overview. Premium Statistic Revenue of the market research industry worldwide 2008-2023 Premium Statistic Revenue of the market research industry worldwide by country or region 2009-2022 Premium Statistic Distribution of global market research revenue by region 2022 Premium Statistic Market research revenue worldwide by client sector 2022 Premium Statistic Annual growth in market research revenue worldwide by region 2022 Premium Statistic Market share of the market research industry worldwide by country 2022 Premium Statistic Countries with the largest established research revenue worldwide 2022 Premium Statistic Leading market research companies worldwide by global research revenue 2016-2022 Revenue of the market research industry worldwide from 2008 to 2023 with a forecast for 2024 (in billion U.S. dollars) Revenue of the market research industry worldwide by country or region 2009-2022 Revenue of the market research industry worldwide from 2009 to 2022, by country or region (in billion U.S. dollars) Distribution of global market research revenue by region 2022 Distribution of global market research revenue in 2022, by region Market research revenue worldwide by client sector 2022 Distribution of market research revenue worldwide in 2022, by client sector Annual growth in market research revenue worldwide in 2022, by region Market share of the market research industry worldwide in 2022, by country Countries with the largest established research revenue worldwide 2022 Countries with the largest established research sectors worldwide in 2022, by revenue (in billion U.S. dollars) Leading market research companies worldwide by global research revenue 2016-2022 Leading market research companies worldwide from 2016 to 2022, by global research revenue (in billion U.S. dollars) Global leaders Premium Statistic Revenue of Kantar worldwide 2006-2023 Premium Statistic Research revenue of IQVIA worldwide 2013-2023 Premium Statistic Number of IQVIA employees worldwide 2014-2023 Premium Statistic Revenue of Ipsos worldwide 2000-2023 Basic Statistic Number of Ipsos employees worldwide 2000-2023 Premium Statistic Annual revenue of Gartner 2012-2023 by segment Premium Statistic Number of employees in Gartner worldwide 2010-2023 Premium Statistic Research and development expenditure of Salesforce worldwide from 2015-2024 Premium Statistic Number of employees at Salesforce worldwide from 2015-2023 Revenue of Kantar worldwide 2006-2023 Revenue of Kantar worldwide from 2006 to 2023 (in billion U.S. dollars) Research revenue of IQVIA worldwide 2013-2023 Research revenue of IQVIA worldwide from 2013 to 2023 (in billion U.S. dollars) Number of IQVIA employees worldwide 2014-2023 Number of IQVIA employees worldwide from 2014 to 2023 Revenue of Ipsos worldwide 2000-2023 Revenue of Ipsos worldwide from 2000 to 2023 (in billion euros) Number of Ipsos employees worldwide 2000-2023 Number of Ipsos employees worldwide from 2000 to 2023 Annual revenue of Gartner 2012-2023 by segment Annual revenue of Gartner from 2012 to 2023, by segment (in million U.S. dollars) Number of employees in Gartner worldwide 2010-2023 Number of Gartner employees worldwide 2010 to 2023 Research and development expenditure of Salesforce worldwide from 2015-2024 Salesforce's research and development expense worldwide from 2015 to 2024 fiscal year* (in billion U.S. dollars) Number of employees at Salesforce worldwide from 2015-2023 Salesforce's number of employees worldwide from 2015 to 2023 fiscal year* (in thousands) Research methods Premium Statistic Market research: research services contributing the most to revenues 2022, by type Premium Statistic Sectors concentrating the most spending on market research 2022, by client's sector Premium Statistic Global spending on market research services in 2022, by survey type Premium Statistic Most used qualitative methods used in the market research industry worldwide 2022 Premium Statistic Emerging market research approaches used worldwide 2022 Premium Statistic Distribution of global market research spend by project type 2022 Services contributing the most to the global revenue of market research companies in 2022, by type of service Sectors concentrating the most spending on market research 2022, by client's sector Breakdown of the spending on market research services worldwide in 2022, by client's sector Global spending on market research services in 2022, by survey type Global distribution of the spending in market research services by method of survey in 2022 Most used qualitative methods used in the market research industry worldwide 2022 Share of traditional qualitative methods used in the market research industry worldwide in 2022 Emerging market research approaches used worldwide 2022 Emerging research approaches used in the market research industry worldwide in 2022 Distribution of global market research spend by project type 2022 Distribution of market research spending worldwide in 2022, by research project type Further reports Get the best reports to understand your industry. Advertising worldwide Mobile advertising and marketing in the U.S. Email marketing worldwide Mon - Fri, 9am - 6pm (EST) Mon - Fri, 9am - 5pm (SGT) Mon - Fri, 10:00am - 6:00pm (JST) Mon - Fri, 9:30am - 5pm (GMT) Search Search Please fill out this field. What Is Market Research? How It Works Primary vs. Secondary How to Conduct Research The Bottom Line Marketing Essentials How to Do Market Research, Types, and Example How to Start a Business: A Comprehensive Guide and Essential Steps How to Do Market Research, Types, and Example CURRENT ARTICLE Marketing Strategy: What It Is, How It Works, How To Create One Marketing in Business: Strategies and Types Explained What Is a Marketing Plan? Types and How to Write One Business Development: Definition, Strategies, Steps & Skills Business Plan: What It Is, What's Included, and How to Write One Small Business Development Center (SBDC): Meaning, Types, Impact How to Write a Business Plan for a Loan Business Startup Costs: It’s in the Details Startup Capital Definition, Types, and Risks Bootstrapping Definition, Strategies, and Pros/Cons Crowdfunding: What It Is, How It Works, and Popular Websites Starting a Business with No Money: How to Begin A Comprehensive Guide to Establishing Business Credit Equity Financing: What It Is, How It Works, Pros and Cons Best Startup Business Loans Sole Proprietorship: What It Is, Pros & Cons, and Differences From an LLC Partnership: Definition, How It Works, Taxation, and Types What is an LLC? Limited Liability Company Structure and Benefits Defined Corporation: What It Is and How to Form One Starting a Small Business: Your Complete How-to Guide Starting an Online Business: A Step-by-Step Guide How to Start Your Own Bookkeeping Business: Essential Tips How to Start a Successful Dropshipping Business: A Comprehensive Guide Joules Garcia / Investopedia Market research examines consumer behavior and trends in the economy to help a business develop and fine-tune its business idea and strategy. It helps a business understand its target market by gathering and analyzing data. Market research is the process of evaluating the viability of a new service or product through research conducted directly with potential customers. It allows a company to define its target market and get opinions and other feedback from consumers about their interest in a product or service. Research may be conducted in-house or by a third party that specializes in market research. It can be done through surveys and focus groups, among other ways. Test subjects are usually compensated with product samples or a small stipend for their time. Key Takeaways Companies conduct market research before introducing new products to determine their appeal to potential customers. Tools include focus groups, telephone interviews, and questionnaires. The results of market research inform the final design of the product and determine how it will be positioned in the marketplace. Market research usually combines primary information, gathered directly from consumers, and secondary information, which is data available from external sources. Market Research How market research works. Market research is used to determine the viability of a new product or service. The results may be used to revise the product design and fine-tune the strategy for introducing it to the public. This can include information gathered for the purpose of determining market segmentation . It also informs product differentiation , which is used to tailor advertising. A business engages in various tasks to complete the market research process. It gathers information based on the market sector being targeted by the product. This information is then analyzed and relevant data points are interpreted to draw conclusions about how the product may be optimally designed and marketed to the market segment for which it is intended. It is a critical component in the research and development (R&D) phase of a new product or service introduction. Market research can be conducted in many different ways, including surveys, product testing, interviews, and focus groups. Market research is a critical tool that companies use to understand what consumers want, develop products that those consumers will use, and maintain a competitive advantage over other companies in their industry. Primary Market Research vs. Secondary Market Research Market research usually consists of a combination of: Primary research, gathered by the company or by an outside company that it hires Secondary research, which draws on external sources of data Primary Market Research Primary research generally falls into two categories: exploratory and specific research. Exploratory research is less structured and functions via open-ended questions. The questions may be posed in a focus group setting, telephone interviews, or questionnaires. It results in questions or issues that the company needs to address about a product that it has under development. Specific research delves more deeply into the problems or issues identified in exploratory research. Secondary Market Research All market research is informed by the findings of other researchers about the needs and wants of consumers. Today, much of this research can be found online. Secondary research can include population information from government census data , trade association research reports , polling results, and research from other businesses operating in the same market sector. History of Market Research Formal market research began in Germany during the 1920s. In the United States, it soon took off with the advent of the Golden Age of Radio. Companies that created advertisements for this new entertainment medium began to look at the demographics of the audiences who listened to each of the radio plays, music programs, and comedy skits that were presented. They had once tried to reach the widest possible audience by placing their messages on billboards or in the most popular magazines. With radio programming, they had the chance to target rural or urban consumers, teenagers or families, and judge the results by the sales numbers that followed. Types of Market Research Face-to-face interviews. From their earliest days, market research companies would interview people on the street about the newspapers and magazines that they read regularly and ask whether they recalled any of the ads or brands that were published in them. Data collected from these interviews were compared to the circulation of the publication to determine the effectiveness of those ads. Market research and surveys were adapted from these early techniques. To get a strong understanding of your market, it’s essential to understand demand, market size, economic indicators, location, market saturation, and pricing. Focus Groups A focus group is a small number of representative consumers chosen to try a product or watch an advertisement. Afterward, the group is asked for feedback on their perceptions of the product, the company’s brand, or competing products. The company then takes that information and makes decisions about what to do with the product or service, whether that's releasing it, making changes, or abandoning it altogether. Phone Research The man-on-the-street interview technique soon gave way to the telephone interview. A telephone interviewer could collect information in a more efficient and cost-effective fashion. Telephone research was a preferred tactic of market researchers for many years. It has become much more difficult in recent years as landline phone service dwindles and is replaced by less accessible mobile phones. Survey Research As an alternative to focus groups, surveys represent a cost-effective way to determine consumer attitudes without having to interview anyone in person. Consumers are sent surveys in the mail, usually with a coupon or voucher to incentivize participation. These surveys help determine how consumers feel about the product, brand, and price point. Online Market Research With people spending more time online, market research activities have shifted online as well. Data collection still uses a survey-style form. But instead of companies actively seeking participants by finding them on the street or cold calling them on the phone, people can choose to sign up, take surveys, and offer opinions when they have time. This makes the process far less intrusive and less rushed, since people can participate on their own time and of their own volition. How to Conduct Market Research The first step to effective market research is to determine the goals of the study. Each study should seek to answer a clear, well-defined problem. For example, a company might seek to identify consumer preferences, brand recognition, or the comparative effectiveness of different types of ad campaigns. After that, the next step is to determine who will be included in the research. Market research is an expensive process, and a company cannot waste resources collecting unnecessary data. The firm should decide in advance which types of consumers will be included in the research, and how the data will be collected. They should also account for the probability of statistical errors or sampling bias . The next step is to collect the data and analyze the results. If the two previous steps have been completed accurately, this should be straightforward. The researchers will collect the results of their study, keeping track of the ages, gender, and other relevant data of each respondent. This is then analyzed in a marketing report that explains the results of their research. The last step is for company executives to use their market research to make business decisions. Depending on the results of their research, they may choose to target a different group of consumers, or they may change their price point or some product features. The results of these changes may eventually be measured in further market research, and the process will begin all over again. Benefits of Market Research Market research is essential for developing brand loyalty and customer satisfaction. Since it is unlikely for a product to appeal equally to every consumer, a strong market research program can help identify the key demographics and market segments that are most likely to use a given product. Market research is also important for developing a company’s advertising efforts. For example, if a company’s market research determines that its consumers are more likely to use Facebook than X (formerly Twitter), it can then target its advertisements to one platform instead of another. Or, if they determine that their target market is value-sensitive rather than price-sensitive, they can work on improving the product rather than reducing their prices. Market research only works when subjects are honest and open to participating. Example of Market Research Many companies use market research to test new products or get information from consumers about what kinds of products or services they need and don’t currently have. For example, a company that’s considering starting a business might conduct market research to test the viability of its product or service. If the market research confirms consumer interest, the business can proceed confidently with its business plan . If not, the company can use the results of the market research to make adjustments to the product to bring it in line with customer desires. What Are the Main Types of Market Research? The main types of market research are primary research and secondary research. Primary research includes focus groups, polls, and surveys. Secondary research includes academic articles, infographics, and white papers. Qualitative research gives insights into how customers feel and think. Quantitative research uses data and statistics such as website views, social media engagement, and subscriber numbers. What Is Online Market Research? Online market research uses the same strategies and techniques as traditional primary and secondary market research, but it is conducted on the Internet. Potential customers may be asked to participate in a survey or give feedback on a product. The responses may help the researchers create a profile of the likely customer for a new product. What Are Paid Market Research Surveys? Paid market research involves rewarding individuals who agree to participate in a study. They may be offered a small payment for their time or a discount coupon in return for filling out a questionnaire or participating in a focus group. What Is a Market Study? A market study is an analysis of consumer demand for a product or service. It looks at all of the factors that influence demand for a product or service. These include the product’s price, location, competition, and substitutes as well as general economic factors that could influence the new product’s adoption, for better or worse. Market research is a key component of a company’s research and development (R&D) stage. It helps companies understand in advance the viability of a new product that they have in development and to see how it might perform in the real world. Britannica Money. “ Market Research .” U.S. Small Business Administration. “ Market Research and Competitive Analysis .” Terms of Service Editorial Policy Privacy Policy Stocks in Action Stock Recommendation Result Analysis Across The Web Stock Market News Mojo Premium CNI Research's Stock Surges to 52-Week High, Outperforming Sector and Sensex CNI Research, a microcap IT software company, has recently seen a surge in its stock price, reaching a 52-week high on July 12, 2024. The stock has been performing well in the market, outperforming its sector by 3.03% and gaining 26.89% in the last 5 days alone. According to MarketsMOJO, a leading stock analysis and recommendation platform, the current stock call for CNI Research is 'Sell'. However, this does not take away from the fact that the company's stock has been on an upward trend, trading higher than its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. In the past year, CNI Research has shown an impressive performance, with a 354.85% increase in its stock price, while the Sensex has only seen a 22.62% growth. This showcases the company's strong potential and growth in the IT software industry. As a microcap company, CNI Research may not be on the radar of many investors, but its recent stock performance and consistent growth make it a company to watch out for. With its strong performance and positive outlook, CNI Research is definitely a company to keep an eye on in the IT software industry. 0"> {{ stock_short.product_icon_list.length-1 }} More FAC Number: 2024-05 Effective Date: 05/22/2024 12.202 Market research and description of agency need. (a) Market research (see 10.001 ) is an essential element of building an effective strategy for the acquisition of commercial products and commercial services and establishes the foundation for the agency description of need (see part  11 ), the solicitation , and resulting contract. (b) The description of agency need must contain sufficient detail for potential offerors of commercial products or commercial services to know which commercial products or commercial services may be suitable. Generally, for acquisitions in excess of the simplified acquisition threshold , an agency’s statement of need for a commercial product or commercial service will describe the type of commercial product or commercial service to be acquired and explain how the agency intends to use the product or service in terms of function to be performed, performance requirement or essential physical characteristics. Describing the agency’s needs in these terms allows offerors to propose methods that will best meet the needs of the Government. (c) Follow the procedures in subpart  11.2 regarding the identification and availability of specifications, standards and commercial item descriptions. (d) Requirements documents shall identify the applicable information and communication technology accessibility standards at 36 CFR 1194.1 (see 11.002 (f) and subpart  39.2 ). (e) When acquiring information technology using Internet Protocol, agencies must include the appropriate Internet Protocol compliance requirements in accordance with 11.002 (g). Definitions FAC Changes Style Formatter Data Initiatives Regulations Smart Matrix Regulations Search Acquisition Regulation Comparator (ARC) Large Agencies Small Agencies CAOC History CAOC Charter Civilian Agency Acquisition Council (CAAC) Federal Acquisition Regulatory Council Interagency Suspension and Debarment Committee (ISDC) ACQUISITION.GOV An official website of the General Services Administration Automation has reached its tipping point for omnichannel warehouses Never before has the competition for warehouse and fulfillment labor been so fierce, strongly driven by sustained growth in B2C channels. In the United States, for example, employment levels across distribution centers are at all-time highs and wages have risen to well above $18 an hour, yet attracting and retaining warehouse employees remains elusive. In the short term, strategies such as bonuses, accelerated pay raises, and tuition reimbursement are helping. But the long-term implications of a high reliance on labor are clear: automation in warehousing is no longer just nice to have but an imperative for sustainable growth. About the authors This article is a collaborative effort by John Barbee, Alan Davies, Raoul Dubeauclard, Tim Lange, and Christoph Lennartz, representing views from McKinsey’s Consumer & Retail Practice. Fueled by venture capital over the past five years, the automation industry has seen increased availability of new warehouse-automation innovations, supply chain as a service (SCaaS) models, and technology that integrates multiple solutions to help retailers address some of these challenges. For instance, the adoption of autonomous mobile robots (AMRs), technology that eliminates significant nonproductive walking time in warehouses, has progressed from early-stage pilots about four years ago to multiple at-scale deployments today. For example, DHL rolled out 1,000 Locus Robotics AMRs and will deploy up to 2,000 robots by 2022. 1 Steven Crowe, “Locus Robotics scaling AMR deployments with DHL supply chain,” The Robot Report , June 2, 2021, therobotreport.com. These technologies aren’t just for larger companies. German toy retailer Rofu Kinderland built a new warehouse that includes 57 robots retrieving 3,500 different products from more than 28,000 bins, increasing efficiency and delivery speeds. 2 Melanie Wack, “E-Commerce: AutoStore für Spiel-, Schreibwaren und Dekorationsartikel,” Logistik Heute , November 12, 2020, logistik-heute.de. Innovators are gaining momentum as well. For example, Alert Innovation developed a microfulfillment-center technology platform for Walmart to handle the demands of grocery e-commerce. The proof-of-concept pilot system is now in full operation. Automation capabilities will play an influential role in the future size and scale of omnichannel networks. To successfully navigate the many choices for automation, retailers must have an informed perspective on where automation can create value, reduce risk, and improve reliability across an increasingly complex network of fulfillment nodes. Retailers should then use a three-step process—strategy, design, and implementation—to translate their vision into an optimal automated warehouse. The changing face of the warehouse-automation industry Investments from retailers in automation are poised to fuel significant industry growth: the warehouse-automation market is forecast to reach $51 billion by 2030, a CAGR of 23 percent. 3 David Edwards, “Revenues from robotics in warehouses to exceed $51 billion by 2030,” Robotics and Automation News , August 19, 2021, roboticsandautomationnews.com. The wave of innovation in warehousing has been fueled disproportionately by venture-capital funding for new start-ups, whose solutions increasingly influence the future of the omnichannel warehouse. In addition, private equity has provided a significant tailwind for key companies. For example, SoftBank invested $2.8 billion in AutoStore, an automation provider geared to the e-commerce and grocery industries. 4 Sam Shead, “SoftBank invests $2.8 billion in Norwegian robotics firm AutoStore,” CNBC, April 6, 2021, cnbc.com. Many of these technologies—for example, automated guided vehicles (AGVs) or the next level of automation AMRs as unmanned transport next to warehouse employees—have proved their effectiveness at scale in addressing the challenges of traditional e-commerce warehouses, such as labor shortages, SKU-complexity growth, and increasing service expectations. Increased M&A and investment Marketplaces and platform players have long recognized the importance of automation and have been rapidly acquiring robotics companies. Several at-scale investments have grabbed headlines. In 2019, the online marketplace Shopify spent $450 million to acquire automation provider 6 River Systems, with the goal of extending its AI-enabled fulfillment network. 5 Emil Protalinski, “Shopify acquires 6 River Systems for $450 million to expand its AI-powered fulfillment network,” VentureBeat, September 9, 2019, venturebeat.com. Amazon is developing proprietary automation solutions via Amazon Robotics to improve warehouse productivity and lessen the labor burden. Zalando has partnered with multiple automation partners to accelerate consumer-delivery times and improve operating efficiencies. Several retailers have publicly committed significant capital toward their automation strategies. For instance, Walmart plans to allocate nearly $14 billion for warehouse automation and other business areas, 6 Tonya Garcia, “Walmart to invest nearly $14 billion in automation and other business areas in fiscal 2022,” MarketWatch, February 22, 2021, marketwatch.com. and ASOS announced $100 million in spending to expand the capacity and productivity of its warehouses. 7 “Retailer ASOS to spend $100M to automate Georgia warehouse,” U.S. News, July 12, 2021, usnews.com. These moves are indicative of an industry-wide focus on automation, now even further accelerated as a response to changing market conditions brought about by the COVID-19 pandemic. 8 “Warehouse automation investment up due to COVID-19,” Material Handling and Logistics, July 13, 2020, mhlnews.com; Mark Dunaway, “Why are so many companies investing in warehouse automation?,” Modern Materials Handling, January 10, 2020, mmh.com. Larger players in the warehouse-automation industry have sought to create distinctive and integrated capabilities through acquisition. For instance, Toyota Material Handling has acquired integrators including Vanderlande and Bastian Solutions, Kion Group has acquired Dematic and software company Digital Applications International, and Honeywell has acquired Intelligrated and Transnorm. Acquirers are seeking to develop more end-to-end solution sets rather than point technologies as they seek to unlock greater value through integrated solutions. The automation market remains concentrated, with the top five automation and material-handling players still accounting for more than 50 percent of current market share. 9 “Warehouse automation market,” LogisticsIQ, 2021, thelogisticsiq.com. Beyond the top ten in each region, players mostly are specialty and niche automation providers. Automation in action Leading retailers are aiming to make warehouses responsive, resilient, and reliable to accommodate the ever-growing e-commerce market and incorporate lessons from the global pandemic. Along with improving existing warehouse capabilities and enabling new nodes of fulfillment (such as urban fulfillment centers), they view warehouse automation as an important part of the solution. In a recent McKinsey survey of 50 retailers across apparel, grocery, and other key sectors, more than 80 percent of respondents indicated they intend to increase automation investments over the next two to three years. 10 For more, see “ Retail speaks: Seven imperatives for the retail industry ” on McKinsey.com. And it’s worth it: some retailers have cracked the code and have begun rolling out ambitious upgrades. As part of a €500 million initiative, Edeka invested €93 million to expand its existing warehouse in Berbersdorf, increasing the total number of SKUs from 2,900 to 12,700 while adding a 300,000-square-foot, partially automated picking-and-storage area. 11 Stefanie Schmitt, “EDEKA Nordbayern-Sachsen-Thüringen erweitert Logistikzentrum in Berbersdorf für rund 93 Mio. €,” EDEKA, March 12, 2021, verbund.edeka. Leading retailers are aiming to make warehouses responsive, resilient, and reliable to accommodate the ever-growing e-commerce market. Navigating automation choices Multiple technological advancements have pushed the boundaries of what is possible in warehouse automation. As part of an overarching automation strategy, retailers that develop an end-to-end vision for the warehouse of the future have to identify the specific use cases and unlock value (Exhibit 1). Navigating the choices has become more complex, with new providers entering the market and larger conglomerates and venture-capital funds pursuing consolidation in an effort to build an integrated portfolio of solutions for clients. Acquisitions within the automation-provider landscape will continue, significantly increasing the pressure on automation companies to offer warehouses end-to-end solutions. We envision three warehouse archetypes that will inform the design of automation systems: dedicated, shared, and integrated omnichannel (Exhibit 2). These archetypes can help retailers narrow down the set of use cases and solution sets and better understand the complex choices among automation providers, integrators, and start-ups. Dedicated warehouses This archetype consists of warehouses specifically designed for a given channel (such as e-commerce), product flow (for example, consolidation), or product type (apparel versus hard goods). Generally, dedicated warehouses solve for scale and cost efficiency in the network. Distribution formats can range from large-scale facilities that cover national distribution needs (more than one million square feet) to smaller, urban-based fulfillment centers (less than 20,000 square feet) that balance same-day and next-day speed with cost efficiency. Given the specific focus of these distribution formats, integrated and specialized end-to-end automation concepts generally work best. These warehouses benefit from improved space efficiency, greater labor productivity, faster four-wall cycle time, 12 Cycle time from entering until exiting the warehouse. and downstream efficiencies (such as store-friendly pallets). Examples of dedicated warehouses include retail fulfillment (Amazon Go stores), national e-commerce fulfillment (Zara), store replenishment (such as Albertsons and Carrefour), delivery centers for small parcels (Post), and category-specific facilities (such as Reckitt Benckiser and Zalando). Shared warehouses Warehouses serving multiple channels or product segments, which may include wholesale and direct-to-consumer (DTC) channels or ambient and perishable-product segments, make up this archetype. While these warehouses exist under the same roof, the operations and inventories are independently managed by channel. This archetype offers greater flexibility than a dedicated warehouse in that multiple channels and categories may be served under one roof or in a campus setting. The multipurpose structure has several benefits: more efficient use of distribution space, cost savings from consolidated labor and overhead, and external advantages such as inbound consolidation. The systems technology and automation may need to support specific flows, handling requirements, and order profiles of each channel. As a result, individual warehouses still operate mostly independently. Automation solutions can still be integrated, but they may combine various fit-for-purpose technologies to address unique channel needs—for example, a retail-store warehouse could be on the side of the building (with automated pallet and case storage where store replenishment orders are prepared), while the e-commerce warehouse could be on mezzanines where individual units are picked with a multishuttle or autostore. Integrated omnichannel warehouses Omnichannel warehouses seamlessly serve all channels in the network and generally have the technology and systems to handle inventory across a mostly common stock pool (for example, the same picking locations or an automated storage system). These facilities offer the greatest flexibility in the network and reduce systemwide inventory-carrying costs, but retailers may have to make trade-offs on cycle time, dedicated capacity, and productivity. The set of automation solutions, which may be a hybrid of the capability or shared archetypes, could allow convergence in upstream warehouse processes such as inbound and storage. Distribution operations may have different requirements for fulfillment-execution processes to meet the needs of individual order profiles and channels. For example, online consumers might order small quantities and request a lead time of less than 24 hours, while stores might accept 48-hour or longer lead times with larger volumes being picked and shipped. Hence, the requirements in warehouse operations need to be matched along the steps across channels, balancing the trade-offs of solution benefits. This archetype, which is best suited for stores that order in eaches 13 A unit of measure where each individual piece is tracked by the computer system. (an approach many apparel and electronics retailers take), can support a shared picking location between stores and online. It provides two benefits: First, it allows inventory pooling and the more efficient use of space. Second, it enables increased scale for automation and the better use of system capacity, with the ability to handle stores and online channels with different seasonality and peaks. Because each type has its own advantages, identifying and implementing the optimal solution requires an informed decision-making process. Selecting the right automation solutions In response to a rapidly changing marketplace, many retailers are moving away from a single solution or turnkey provider and building a portfolio of solutions to fit their network. Traditionally, partnering with a turnkey provider offered advantages, such as integration across multiple solutions and pricing transparency. While this still holds true, the pace of innovation in solutions continues to accelerate, and innovations in technology and operating models provide compelling reasons to explore a multipartner strategy. For instance, along with technological innovation, many new robotics and automation providers have innovated as-a-service models (XaaS), such as robotics as a service (RaaS) and fulfillment as a service (FaaS). These solutions alleviate the traditional hurdles of up-front capital risk (RaaS helps retailers overcome ROI hurdles such as a payback of two to three years) and offer retailers a variable cost structure better aligned to testing and learning across new technologies and concepts. Because of lower investment levels, retailers are now able to test and learn with selected partners, building up their automation capabilities. Companies can excel in innovation by replacing their tried-and-true approaches to warehouse automation with in-house capabilities to explore earlier-stage implementation. For example, companies can conduct a pilot with AMRs that assist picking operations alongside employees on site. The benefits of this experimentation can be significant—for example, progressing from proof of concept to large-scale implementations. The range of design and implementation choices varies considerably depending on strategy. An AMR project may require six to eight weeks to pilot, whereas case multishuttles can take 12 months or more to accommodate infrastructure procurement and build-out. In our experience, a three-step process can help retailers determine the right approach to warehouse automation. Traditionally, retailers might take a site-by-site view of their automation strategy. This exercise includes both establishing criteria for prioritizing automation opportunities and defining business cases to evaluate fit-for-purpose use cases and potential partners for a new or existing operation. We find the more innovative retailers are taking an end-to-end view of their network, developing scenarios for both productivity and short- and longer-term labor risks. A balanced approach to use cases may open up a variety of solutions, while the site-to-site approach focuses solely on payback for individual locations. In this step—segmented into preconceptual, conceptual, and detailed design—retailers conduct a financial evaluation, create optimized warehouse designs, and select providers by stress testing simulations. The design workshops include retailers, joined by their chosen automation suppliers; beyond them, an objective, informed, third-party perspective—for example, via consultancy—is essential to reach the optimal design. The design process goes beyond the selection of automation to encompass warehouse analytics, strategic network effects, and much more. Implementation Where necessary, retailers can identify and select a warehouse-automation system integrator or can orchestrate across a set of partners to build the case-specific automated warehouse. Some companies may also select a logistics service provider to operate the new warehouses and orchestrate the warehouse launch, based on a case-by-case evaluation. This process has repeatedly captured substantial value because even small decisions (for example, initial product-segment growth assumptions that, in the end, significantly influence automation-picking capacities) have a major impact on projects of this scale. By following this holistic approach, retailers can create a compelling business case for automation and gain buy-in for investments. The rise of e-commerce in omnichannel has elevated the demand for warehouse automation across industries. Retailers that innovate in this space can keep pace with high consumer expectations for service and personalization. A structured approach helps to pinpoint their current status, identify available and suitable options, and implement warehouse automation and utilization—including harnessing analytics enabled by warehouse automation. With these insights, companies can select the optimal automation for their warehouses. John Barbee is a partner in McKinsey’s Atlanta office, Alan Davies is a senior expert in the Miami office, Raoul Dubeauclard is a senior expert in the Lyon office, Tim Lange is a partner in the Cologne office, and Cristoph Lennartz is a consultant in the Düsseldorf office. The authors wish to thank Lucas Clement, Katharina Hauck, and Michael Kalt for their contributions to this article. Explore a career with us Asia Pacific Hong Kong SAR, China New Zealand Philippines Taiwan, China Czech Republic Netherlands Saudi Arabia South Africa United Arab Emirates United Kingdom El Salvador United States Investor Relations 2024 Q1 Denver Office Market Report Despite the rise in vacancy rates, asking rental rates held steady in Q1 Key takeaways. Sales volume slows drastically Leasing activity realizes 1.8 MSF Net absorption realizes a negative figure for the third consecutive quarter (and 13 of the last 16 quarters) at -545,000 SF Related Experts Robert Whittelsey Principal | Occupier Advisors Group Consistently recognized over the past two decades as one of the top brokers in Colorado by the Denver Business Journal, I am widely recognized for my real estate strategy development and negotiation skills. The strength and depth of my local and national market knowledge combined with the vast resources deployed on behalf of my clients, results in unparalleled results. As a Principal of Colliers International Denver and team leader of the Office Property Division, I provide a full range of services to my clients to assist them with identifying their core goals and values.  Then through listening to my clients, I create solutions that positively affect their operations and balance sheet through reduced costs, increased productivity and increased earnings. Chris Wiley As a principal of Colliers International, Denver, I focus my attention on representing and consulting for local and national users of commercial real estate. In this capacity, my client’s trust in my abilities as a result of my attention to detail, strategic planning and negotiating strategies. My team members and I provide a full range of services to our clients. 2012 – Present: Colliers International – Principal, Office Division 2008 – 2012: Colliers International – Vice President, Office Division 2005 – 2008: Colliers International – Broker, Office Division Abby Pattillo Vice President Abby began her career at Colliers Intentional Denver as a Research Analyst, responsible for the aggregation, analysis, interpretation, and reporting of market research data.  In this role, she developed client-oriented interpretations and graphics indicating market trends and interpreted this data through various graphic formats, including quarterly written market reports and other presentation quality documentation of market activity and trends.   The experience Abby gained as a Research Analyst played an integral part in her transition into brokerage as she is very familiar with the market and well versed in market trends, making her an ideal tenant representation broker.  Abby works collectively with Robert Whittelsey on the tenant representation team and also assists the Southeast landlord representation team.  Matthew Ball My practice is focused on managing complex geographic, logistical and market-driven demands and provide unparalleled information for companies that occupy office locations. I create a competitive advantage for clients by having an advisor that will drive scenario planning, make recommendations and implement effectively. My team and I work to understand your business strategy, competitors and industry drivers that can influence your choice of space – its location, functionality, flexibility and cost. Brokering over 400 transactions and $200 million in gross lease/sale value, allows me to consistently be one of the top producers within my firm. 2010 – Present: Colliers International – Vice President, Office Division 2004 – 2010: Colorado Commercial Companies – Associate AREAS OF EXPERTISE: Strategic planning and scheduling, workplace integration, site identification/analysis, financial analysis, strategic negotiation support/development, change management, operation expense consulting, lease management, technology integration, culture development Jeremy Reeves My practice is focused on working with office space users to employ strategies that complement their business objectives and solve their real estate needs. My commercial real estate career spans fifteen years during which I have been directly involved in hundreds of office lease and sale transactions in Denver and other U.S. markets. My clients appreciate the time and attention that I dedicate to understanding their business and executing the plan as well as my consistent communication and reliability throughout the entire process. I have an unrelenting passion to deliver measurable results to my clients. A diverse background in Tenant Representation, Landlord Representation, and owner/user and investments sales provides me with the unique perspective of viewing a real estate transaction through multiple lenses. 2017 – Present: Colliers International – Vice President, Office Division 2011 – 2017: RISE Commercial Real Estate Advisors (Inverness Properties), Senior Advisor 2010 – 2011: Sheldon-Gold Realty, Broker 2004 – 2010: Boxer Property, Office Leasing Broker Assistant Vice President Hunter Courtney Associate Broker I began my real estate career with Colliers in August of 2022 as a member of the Capital Markets Office team, specializing exclusively in the disposition and recapitalization of investment properties. I focus on representing my clients’ interests on middle-market office, flex, and industrial assets. As a recent graduate from the University of Nevada, I am well versed in marketing and research. Paired with a comprehensive knowledge of market trends in the Denver Metro area, I am able to provide a high level of understanding to each transaction to foresee opportunities and resolve issues in this complex market. Hayden Sass Research Analyst Stocks could face the steepest correction since the 2022 bear market as earnings kick off, analysts say. Here's what investors should watch for. Second quarter earnings season could trigger the most painful stock correction since 2022, according to NDR. The research firm warned of a shift from accelerating to decelerating growth in heading into 2025. "Another high beat rate may be required to justify the rally," analysts said. Earnings season has officially kicked off this week, and it could bring the most painful correction for stock prices since the 2022 bear market. That's according to Ned Davis Research, which offered a preview of what will matter most during the deluge of second-quarter earnings results over the next few weeks. "The biggest risk could be a shift from accelerating to decelerating year/year growth toward the end of 2024 and into 2025," NDR strategist Ed Clissold said in a Thursday note. That means that as strong as profit results might be this quarter, the future success of the stock market will largely hinge on company outlooks for the second half of the year. Here's what investors should look out for during the second quarter earnings season, according to NDR. Second-half growth estimates The typical pathway of Wall Street earnings growth estimates is for them to be overly optimistic at the start of the year, only to slowly be revised lower towards the end of the year. Therefore, it's not a matter of whether analysts will cut their second-half earnings growth estimates but rather by how much they will cut. "Last year, the growth rate was revised down 4.8% points, much less than the long-term average of 8.1%. It is one of the reasons why the S&P 500 surged 24.2%. So far in 2024, consensus has only been revised down 1.3% points, again one of the reasons for the 18.1% year-to-date gain," Clissold said. Current analyst projections suggest S&P 500 earnings growth of 5.7% in the second quarter, 19.2% in the third quarter, and 19.6% in the fourth quarter. And those rosy growth estimates could ultimately be setting the stock market up for failure, especially considering expectations for a slowdown in the US economy's growth rate during the second half of this year. Consensus earnings beats Since the start of the now 18-month-old bull market, at least 78% of S&P 500 companies have exceeded consensus estimates, which is historically high. That trend of breadth within company earnings beats will have to continue if the next inevitable stock market correction is to be pushed further down the road. "Another high beat rate may be required to justify the rally," Clissold said. "Management teams have guided the Q2 year/year growth rate down to 5.7% from 7.0% at the end of May. The lowered bar makes a high beat rate more attainable." Accelerating growth "The concept that earnings growth is good for stocks seems intuitive. It is true, but with an important caveat. Investors look ahead, and they often view extremely strong year/year earnings growth as unsustainable," Clissold said. With earnings growth surging in recent quarters, how sustainable that growth rate is remains a top question for investors, as decelerating growth is rarely rewarded with higher stock prices. "Earnings are in the sharp acceleration phase, and consensus estimates are calling for them to remain there through Q3. During Q2 earnings season, watch for whether expected year/year EPS acceleration comes to fruition and for guidance on how long it can continue," Clissold said. The Magnificent 7 stocks Since the start of this bull market, much of the S&P 500's earnings growth has been driven by a handful of mega-cap tech companies like Nvidia , Amazon , and Meta Platforms. "Five of the seven grew by at least 20% versus Q1 2023, and three grew by at least 100%," Clissold said of the mega-cap tech's earnings growth. As strong as that growth has been, it sets a high bar for these companies to continue to post fast enough growth that impresses investors. "The hurdle is high. Consensus is calling for five members of the Mag 7 to post slower growth rates in Q2 than in Q1. Even strong beats may not be enough for Mag 7 growth rates to continue to accelerate," Clissold said. The other 493 stocks For the bull market to continue, the other 493 S&P 500 stocks need to start pulling their weight in terms of earnings growth, and this earnings season could be the quarter it finally happens. The 493 companies are expected to grow earnings by 1.1% in the second quarter, compared to first-quarter expectations of a 5.7% decline. These companies ultimately posted first-quarter earnings growth of 0.3%. "Analysts are banking the Mag 7 to continue to drive earnings growth, but the rest of the market to participate more. The bar is noticeably lower outside the mega-cap favorites," Clissold said. Main content 492 IMAGES Market Research5 Marketing Research Methods You Should Know Market Research: A Comprehensive Guide to Grow Your Business How to do Market Research: Align Your Business with Current Market The Market Research Process: 6 Steps to Success Market Research 101: Understanding Your Customers And Niche What is Market Research? [PDF Inside] Definition, Objectives, Types VIDEO URGENT: BUY ALERT & MAJOR Economic Data COMING CRASH is Coming in July BTC $59600 || Lovely Migration || Crazy Crypto Mintoo क्या कल भी निफ़्टी,बैंक निफ्टी में भयंकर तेज़ी जारी रहेगी? Nifty & BankNifty Prediction for Friday आगया नया New Future Oriented Business😮 🔴 होगी पैसों की बारिश 😮🔴 Reliance Jio Satellite internet SMKC Rural Development নিয়ে প্রধানমন্ত্রীর বড় ঘোষণার পরে Housing Finance Sector-এর Analysis 52 Week Low Stocks 💥Best Stocks To Invest In 2024🚀 COMMENTS PDF Market Research Market research, as defined in Federal Acquisition Regulation (FAR) Part 2, "Definitions," is the process of collecting and analyzing information about capabilities within the market to satisfy agency needs. To elaborate, market research is a continuous process of gathering data on business and industry trends, characteristics of products and services, suppliers' capabilities, and ... 52.210-1 Market Research. 52.210-1 Market Research. As prescribed in 10.003 , insert the following clause: Market Research (Nov 2021) (a) Definition. As used in this clause—. Commercial product, commercial service, and nondevelopmental item have the meaning contained in Federal Acquisition Regulation 2.101. (b) Before awarding subcontracts for other than commercial ... Part 10 This part prescribes policies and procedures for conducting market research to arrive at the most suitable approach to acquiring, distributing, and supporting supplies and services. This part implements the requirements of 41 U.S.C. 3306 (a) (1), 41 U.S. C. 3307, 10 U.S.C. 3453, and 6 U. S.C. 796. Part 5110 Additional market research and planning guidance is available at AFARS PGI 5110.002 (b)-2. (e) The Assistant Secretary of the Army (Acquisition, Logistics and Technology) shall document the results of market research in a manner appropriate to the size and complexity of the acquisition as stated at FAR 10.002 (e). See Appendix GG for further ... eCFR :: 48 CFR 52.210-1 -- Market Research. (FAR 52.210-1) Market Research (NOV 2021) (a) Definition. As used in this clause—. Commercial product, commercial service, and nondevelopmental item have the meaning contained in Federal Acquisition Regulation (FAR) 2.101. (b) Before awarding subcontracts for other than commercial acquisitions, where the subcontracts are over the simplified acquisition ... Market Research: What It Is and How to Do It Learn the basics of market research, its role in marketing strategy, types, methods, and tools. Find out how to conduct market research for your business goals, problem-solving, or growth. How to Do Market Research Market research is the systematic process of gathering, analyzing and interpreting information about a specific market or industry. What are your customers' needs? How does your product compare to the... Market Research: How to Conduct It Like a Pro Market research can inform key business decisions by showing how customers will respond. Learn how to get the market insights you need to take action. How To Do Market Research: Definition, Types, Methods What is market research? Learn the power of market research to predict consumer behavior, understand industry trends, and identify potential customers. What Is Market Research? How To Do It Right Every Time Market research is the process of discovering target market insights with qualitative and quantitative methods. Learn its importance in deep analysis. What is Market Research? Definition, Types, Process ... Market research is defined as the systematic collection, analysis, and interpretation of data about a specific market, industry, or consumer segment. Learn more about market research methods, types, process with examples and best practices. The Complete Guide to Market Research: What It Is, Why You ... What is market research? Here's the complete guide to conducting market research, including examples to help you validate your business idea. AbilityOne Program Procurement List Pricing Policy (51.600 series) AbilityOne Program Procurement List Pricing Policy (51.600 series) Supersedes Pricing Memorandum No. 1, Fair Market Pricing, dated April 1, 2007, in its entirety. Supersedes Pricing Memorandum No. 2, Fair Market Price Determination for AbilityOne Product Contracts, dated January 26, 2007, in its entirety. The Types of Market Research [+10 Market Research Methods] Market research can help play a major role in developing your product, marketing, and overall business strategy. Understanding the different market research methods can be the difference between wasting months of engineering time or exceeding your ambitious revenue targets. Market research in U.S. The market research industry includes any organized activity to gather information about a specific target market or group of customers. It includes traditional methods of information gathering ... Market research industry The global revenue of the market research industry exceeded 84 billion U.S. dollars in 2023 and has grown more than twofold since 2008. In 2022, North America generated the largest share of market ... How to Do Market Research, Types, and Example Market research is the process of assessing the viability of a new good or service through research conducted directly with the consumer which allows a company to ... CNI Research's Stock Surges to 52-Week High, Outperforming Sector and CNI Research, a microcap IT software company, has recently seen a surge in its stock price, reaching a 52-week high on July 12, 2024. The stock has been performing well in the market, outperforming its sector by 3.03% and gaining 26.89% in the last 5 days alone. PDF MOSCOW knightfrank.com/research RETAIL MARKET REPORT 5 брендов. MOSCOW RETAIL MARKET REPORTQ1 2020Key findingsIn Q1 2020 there were openings of two The activity of new international retail shopping centers as a part of Mixed- operators is low. 4 new brands entered Use Complex «Kvartal West» (GLA - the Russian market, in Q1 2019 - 5. 58,000 sq m) and as a part of the theme Within Q1 ... Weekly Market Performance LPL Research's Weekly Market Performance for the week of July 8, 2024, highlights the latest inflation data, start of earnings season, and rate cut expectations. 12.202 Market research and description of agency need (a) Market research (see 10.001) is an essential element of building an effective strategy for the acquisition of commercial products and commercial services and establishes the foundation for the agency description of need (see part 11 ), the solicitation, and resulting contract. Stock Market Crash Prediction: 2025 Decline As Fed Fails to Avoid The stock market will crash 32% in 2025 as the Federal Reserve fails to prevent a recession, according to the most bearish strategist on Wall Street. Peter Berezin, chief global strategist at BCA ... Optimizing warehouse automation for retailers Investments from retailers in automation are poised to fuel significant industry growth: the warehouse-automation market is forecast to reach $51 billion by 2030, a CAGR of 23 percent. 3 David Edwards, "Revenues from robotics in warehouses to exceed $51 billion by 2030," Robotics and Automation News, August 19, 2021 ... PDF H1 2019 Prime Residential Real Estate Market The increase in this category of deals is directly correlated with the market trend for the sale of the most ready-to-live housing. Thus, while about 31% of flats and apartments had final finishes at the end of 2018, the share of such lots rose to 43% over the past six months. NATO "Terrorist Attacks" against Russia. Trying to ... All Global Research articles can be read in 51 languages by activating the Translate Website button below the author's name (only available in desktop version). To receive Global Research's Daily Newsletter (selected articles), click here. Click the share button above to email/forward this article to your friends and colleagues. Follow us on Instagram and Twitter and subscribe to our ... PDF PRIME knightfrank.com/research RESIDENTIAL REAL ESTATE MARKET MOSCOW In 2020 the elite residential real estate market showed excellent results despite all the negative consequences of quarantine measures. The historically record-high sales during the last months (about 670 transactions during the fourth quarter) allowed not only to compensate the 'fail' of the second quarter, but to excess the results of ... 2024 Q1 Denver Office Market Report The strength and depth of my local and national market knowledge combined with the vast resources deployed on behalf of my clients, results in unparalleled results. ... As a recent graduate from the University of Nevada, I am well versed in marketing and research. Paired with a comprehensive knowledge of market trends in the Denver Metro area ... Global Smartphone Market Grew 6.5% in Q2, Led by Samsung and Apple, IDC (Reuters) - Global smartphone shipments rose 6.5% in the second quarter, driven by Samsung Electronics and Apple, preliminary data from IDC showed on Monday, but a full recovery in demand is yet ... Recession 2024: What to Watch and How to Prepare The second economic risk factor in 2024 is elevated interest rates. The Federal Reserve has taken an aggressive approach to combating inflation by raising interest rates to 23-year highs, and it ... Earnings Season Preview Reveals Risk of Stock Market Correction: NDR Earnings season has officially kicked off this week, and it could bring the most painful correction for stock prices since the 2022 bear market.. That's according to Ned Davis Research, which ... assignment essay homework paper phd report resume review speech thesis