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The B Corp movement is helping to shift the focus of capitalism from shareholders to all stakeholders: find out how Cambridge fits in.

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• PhD & research …
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The Marketing P…

The Marketing PhD pathway

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Master of Research (MRes)

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Marketing is the study of how organisations interact with customers (and vice versa). As such, it focuses on how organisations create value for customers and capture value from customers in return.

The academic discipline of Marketing is divided into 3 broad areas or sub-fields:

• marketing strategy
• marketing modelling
• consumer behaviour

In the Marketing group you’ll find scholars from each of these sub-fields.

Professor Jaideep Prabhu talks about the Marketing pathway.

Hi, I’m Jaideep Prabhu, and I’m a professor of marketing, here at Cambridge Judge Business School. I also head the Marketing group here in the School. I’m here to tell you a few things about what you need to know if you’re interested in doing a PhD and pursuing a career as a marketing academic.

So what is marketing all about? Marketing is really about the relationship between organisations and external stakeholders, particularly customers. More formally, marketing is the process of creating and maintaining relationships with customers and their response to these efforts.

At Cambridge Judge, we focus on three areas, the three areas of marketing that most people around the world focus on. First is the area of consumer behaviour, which is the study really of customers in their lives or in their organisations and how they respond to marketing efforts. Typically, people who study customer behaviour tend to use psychology as a theory and experimental lab studies as a way to test these theories.

The second area that we focus on is the area of mathematical modelling, of how firms compete with each other in trying to attract the custom of buyers. This approach is typically influenced by economics. It uses techniques, such as game theory, and often has an empirical component, as well, which uses either experimental data, or naturally occurring data, such as data that’s acquired through stores, through loyalty cards, on how customers respond to price discounts, or positioning of products on the shelf spaces of stores, or advertising inserts in newspapers.

So that’s the second area of focus. A third area is called marketing strategy, and tends to focus more on the decision making of managers within firms vis-a-vis markets and customers. This approach tends to be influenced both by behavioural fields such as psychology, as well as economics and some more organisational series. This area tends to use data that’s generated through surveys or naturally occurring data on panels of firms and their performance over time.

We are fortunate at Cambridge Judge to have people in our group who study each of these areas. So for instance, Eric Levy is very much focused on consumer behaviour and tends to use psychology and lab studies to look at issues, such as prosocial behaviour amongst consumers. For instance, why do some consumers give time versus money in their more charitable activities?

A couple of my colleagues tend to do more of the analytical work that I mentioned. Dominique Lauga and Vincent Mak tend to use mathematical techniques borrowed from economics and game theory to look at how firms compete with each other, for instance, in their advertising or innovation activities, or even how consumers make decisions– for instance, their search behaviour.

So Vincent is very interested in customer search behaviour and has mathematical models of that, which he tests using data from labs. Dominique tends to look at firm competition using game theory. Finally, Eden Yin and myself focus more on marketing strategy and the behaviour of firms in their marketing activities, particularly their innovation activities. So both Eden and I are very interested in how firms around the world make innovation decisions, how they develop new products, and how this affects their performance.

If you were to come to Cambridge Judge to do an MPhil and a PhD, you would decide which of these areas to focus on, and who you would want to work on. And that, of course, would set the pattern for the rest of your academic career. Something that really differentiates our approach within Cambridge is to work quite closely, as far as possible, with organisations.

In marketing, particularly those of us who study marketing strategy and firms behaviour, this is a very fruitful approach. So for instance, in my own research, I tend to work with organisations that use marketing strategies to reach customers, whether in the for-profit or not-for-profit sector. And through this deep engagement with organisations, we hope not only to do more interesting research, but also to be able to influence the world of practise and improve our teaching.

So with those words, I would encourage you, if you are interested in any of these areas, to apply and to get in touch with us. And we’d be happy to speak to you and potentially work with you down the road. Thank you.

View video with transcript

The pathway

To start on the Marketing pathway you must take one of the following 9-month masters programmes:

Essential reading

Download detailed information about the 9-month + 4-year programme structure and content.

• Research areas What we expect from you What you can expect from us PhD supervisors
• What we expect from you Research areas What you can expect from us PhD supervisors
• What you can expect from us Research areas What we expect from you PhD supervisors
• PhD supervisors Research areas What we expect from you What you can expect from us

Research areas

You will find that the context for study within the Marketing pathway at Cambridge Judge Business School is broad and can be divided into three main sub-fields: marketing strategy, marketing modelling, and consumer behaviour.  

Our group members publish in leading international journals in areas such as marketing and innovation in emerging markets, experimental economics, econometrics, game theory and industrial organisation, innovation, unstructured and big data, and behavioural decision making.

Marketing strategy

• Study of a firm’s interactions with its customers (and other external stakeholders) from the perspective of the firm’s managers.
• Quantitative analysis of empirical data is used to address questions that link a firm’s performance with its actions and those of its managers vis-à-vis external stakeholders.

Scholars in this sub-field:

Ahmed Khwaja

• Jaideep Prabhu

Marketing modelling

• Economic analysis of the interactions between firms and consumers.
• Use of analytical modelling with a game theory approach, the econometric analysis of empirical data and experimental economics methods to address research questions.

Dominique Lauga

Consumer behaviour.

• The psychology of how consumers think, feel and reason as well as choose between different. marketplace alternatives.
• Researchers draw heavily upon the theories and methodologies of experimental psychology and experimental social psychology in particular.

Vincent Mak

Examples of current research.

The context for study within the Marketing pathway is broad. To give you more of a taste, the phenomena and research questions currently being investigated by our faculty and PhD students include:

• the marketing practices of micro-entrepreneurs in low-income economies
• the extent to which consumers are able to wait strategically for future price markdowns and how this is affected by product scarcity
• how moral identity impact preferences for donating time vs money to charity.

What we expect from you

You will need to have a first class bachelors degree or equivalent. In some cases you will need to have a masters degree from a highly regarded university and to have performed within the top 5% of your class. Many applicants have first degrees in economics, mathematics, psychology, engineering or the sciences, however we also consider applicants with a humanities degree.

You will demonstrate a high level of commitment to an academic career in a business school as well as a desire to engage with external organisations. 

You will have to provide evidence of excellent writing skills and strong evidence of quantitative ability, either through results in statistics and calculus courses at university level or through GRE results. Practical management experience is welcome but not essential.

For more details, please see the academic requirements for the:

What you can expect from us

Prepare to start your exciting academic research career at Cambridge Judge. 

• Become part of our team from the outset, you will be treated as a junior colleague rather than a student.  
• Experience an apprenticeship in the best sense as the Marketing subject group works with you and trains you to become an independent researcher with an exciting research programme. 
• Produce a portfolio of academic papers that will help you succeed in the job market and gain a junior faculty position following your PhD. 
• Work with faculty members on joint research projects for publication in leading academic journals. 
• Learn from a series of courses focused on research methodology and the foundations of the discipline. 
• Take more advanced research seminars, where you will learn to critique papers and shape and position your own work as a significant contribution to the academic literature in Marketing.  
• You will develop a coherent and innovative research programme that is relevant for solving real-world problems, with the support of the Marketing subject group.  
• Your research may require you to engage with external organisations directly. This engagement will help you gain access to unique data, which in turn will help you shed new light on ongoing academic debates.  
• Alternatively, you may focus on collecting data in laboratory settings and work with student subjects. 

PhD supervisors

Your principal supervisor will be a senior academic, often a Professor or an Associate Professor, from within the Marketing pathway. You will benefit from their guidance and counsel throughout the programme, and beyond: in helping you to succeed in the job market and in gaining a faculty position at a leading business school. Your principal supervisor will take an active role in your research programme and will assemble a group of faculty (your advisory committee) who will co-author papers with you. 

Take a look at the faculty who may serve as your principal supervisor and view their research interests: 

Professor of Marketing, Business & Public Enterprise

Read more about ahmed.

Research interests

Ahmed Khwaja researches marketing strategy; health care markets, innovation and market entry; customer and employee relationship management in service industries; pharmaceutical R&D and retail chain expansion and growth. Methodological interests include dynamic strategic games; consumer choice dynamics; asymmetric information and incomplete markets; and simulation-based econometric methods.

View Ahmed's profile

Professor of Marketing

Read more about dominique.

Dominique Lauga researches marketing modelling and behavioural economics. Research interests centre on strategic interactions between firms and consumers, with a special focus on product development, pricing, advertising and product reviews.

View Dominique's profile

Associate Professor in Marketing

Not available to take incoming phd students in october 2024., read more about shasha.

Shashu Lu researches marketing modelling and customer analysis using unstructured data (e.g. images, videos). Her research combines machine learning and computer vision techniques with marketing models to improve business practice in the digital age. Research interests include: artificial empathy, digital advertising, visual content and visual product design and optimisation, visual data privacy, visual-based data mining and marketing strategies. The context of her research involves a range of industries such as fashion, online dating, interior design, entertainment, and advertising.

View Shasha's profile

Professor of Marketing & Decision Sciences

Read more about vincent.

Vincent Mak researches how people and firms make strategic decisions as they interact with each other, and what economic and psychological factors influence those decisions. Research interests cover pricing, search decisions, decisions in networks and queues, decisions in competitive environments, competitive strategies, game theory, and experimental economics. He typically employs the insights and methods of experimental economics, psychology, and game theory to investigate his research questions.

View Vincent's profile

Professor Jaideep Prabhu

Jawaharlal nehru professor of indian business & enterprise, read more about jaideep.

Jaideep Prabhu researches international business, marketing, strategy and innovation. Specific interests include: cross-national issues concerning the antecedents and consequences of radical innovation in high-technology contexts such as banking, pharmaceuticals and biotechnology; the role of firm culture in driving innovation in firms across nations; how multinational firms organise their innovation activities worldwide; the forces that drive R&D location decisions and the factors that influence the performance implications of these decisions; the internationalisation of firms from emerging markets; and innovation in emerging markets.

View Jaideep's profile

Read more about Eden

Eden Yin researches innovation and new product growth in technology industries, and internationalisation strategies for firms from emerging markets.

View Eden's profile

Marketing faculty

Learn more about the faculty that teach on this pathway.

Learn more about the Marketing subject group

Learn more about the application process and deadlines

Explore fees and funding options

Contact the admissions team

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PhD/ MPhil/ MSc Marketing (Research)

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The PhD/MPhil/MSc (research) in Marketing programme offers a short taught component followed by a longer research phase. Taught modules allow you to broaden, as well as deepen, your knowledge of research methods whilst undertaking your own research and developing a set of transferable professional skills.

Doctoral researchers will be capable of analysing a range of data using a range of qualitative and quantitative techniques. They will be able to explain theories underlying different approaches to social science research. Doctoral researchers are expected to participate to the fullest possible extent in the life of the Department of Marketing and the Business School. This means attending seminars organised by the Department of Marketing and more widely in the Business School thereby helping expose doctoral researchers to new ideas emanating from outside their own area of specialisation. It also requires actively participating in PhD workshops and conferences organised by the Department of Marketing, the Business School and Graduate School as well as institutions outside the University of Birmingham.

Ultimately all doctoral researchers will have the ability to characterise and solve business and marketing problems using advanced research tools. They should be able to derive policy implications from their research and communicate these to policy makers, practitioners and other academics in a manner which is comprehensible. They will also be able to peer review others’ research and offer constructive criticism; and to extend the frontiers of the discipline through their own innovative research.

Doctoral researchers may choose to become academics, work in Government, businesses, supranational organisations or in the research arms of major financial institutions. They are expected to achieve a substantial understanding of contemporaneous marketing and business issues enabling them to take a lead in ongoing debates within society. They will be aware of and understand the function of related institutions at both a national and international level.

Fees 2024 - 2025

• Code 8164 - £4,778 (UK) MPhil Full time
• Code 8164 - £23,520 (International) MPhil Full time
• Code 8170 - £4,778 (UK) PhD Marketing  Full time
• Code 8180 - £2,389 (UK) PhD Marketing  Part time
• Code 8170 - £23,520(International) PhD Full time
• Code 8175 - £4,778 (UK) MSc (Research) Full time
• Code 8178 - £2,389 (UK) MSc (Research) Part time
• Code 8175 - £23,520 (International) MSc (Research) Full time

Learn more about fees and funding

Scholarships and studentships

A limited number of scholarships may be available to outstanding applicants. International students  can often gain funding through overseas research scholarships, Commonwealth scholarships or their home Government.

For further information contact the School directly or visit our helpdesk .

How To Apply

Our supervisory expertise includes a wide range of theoretical interests and methodological approaches. Applicants are urged to study the profiles of individual staff via their university profile pages and contact appropriate supervisors directly before they apply. When considering potential supervisors avoid generic emails to everyone in the department as such approaches seldom attract interest. It is better to email potential supervisors where you see a direct link to your proposed area of study and/or methods. Try to read some of the work written by potential supervisors and when you contact them, explain how your ideas fit with their existing research and/or stated areas of interest. When you submit your proposal, you should also consider how it relates to the broader research undertaken by the department and you might specifically discuss this in your application letter. You should also focus on the following questions in your proposal:

• What are you trying to find out?
• Why does this matter and to who?
• How will your work further or challenge existing thinking?
• What makes your proposed methods suitable to achieve all this?

If you have any questions about applying, please contact the department PhD lead, Dr Mike Molesworth ( [email protected] ). If you cannot find a suitable supervisor, you may still apply and the PGR lead will try to match you with a suitable supervisory team.

• How to apply

To apply for a postgraduate research programme, you will need to submit your application and supporting documents online. We have put together some helpful information on the research programme application process and supporting documents on our how to apply page . Please read this information carefully before completing your application.

Our Standard Requirements

The Business School's entry requirement is a good honours degree (first or upper second class honours) awarded by a recognised University in an appropriate subject, and a merit in a relevant Master’s degree. We usually ask students for an average of 65 in the taught component of their Masters. All international students also need to show that they have adequate knowledge of written and spoken English.

Learn more about our entry requirements.

Writing your research proposal

Along with your academic record, your references and your curriculum vitae your research proposal plays a critical role in the evaluation of your application.

Your research proposal should illustrate your ability to plan an independent research study and the relevance of your topic to the research interests and expertise of Birmingham Business School.You need to demonstrate that you understand the field that you plan to research, identify an interesting and original research question, and develop a tentative plan of study. It is highly desirable that your research proposal is written to the guidelines specified below.

Guidelines for the Research Proposal

When clicking on the Apply Now button you will be directed to an application specifically designed for the programme you wish to apply for where you will create an account with the University application system and submit your application and supporting documents online. Further information regarding how to apply online can be found on the  how to apply  pages.

International Requirements

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 14/20 from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Holders of the Licenciado or an equivalent professional title from a recognised Argentinian university, with a promedio of at least 7.5, may be considered for entry to a postgraduate degree programme. Applicants for PhD degrees will normally have a Maestria or equivalent

Applicants who hold a Masters degree will be considered for admission to PhD study.

Holders of a good four-year Diplomstudium/Magister or a Masters degree from a recognised university with a minimum overall grade of 2.5 will be considered for entry to postgraduate research programmes.

Students with a good 5-year Specialist Diploma or 4-year Bachelor degree from a recognised higher education institution in Azerbaijan, with a minimum GPA of 4/5 or 80% will be considered for entry to postgraduate taught programmes at the University of Birmingham.

For postgraduate research programmes applicants should have a good 5-year Specialist Diploma (completed after 1991), with a minimum grade point average of 4/5 or 80%, from a recognised higher education institution or a Masters or “Magistr Diplomu” or “Kandidat Nauk” from a recognised higher education institution in Azerbaijan.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 3.0/4.0 or 75% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with a CGPA of 3.0-3.3/4.0 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Students who hold a Masters degree from the University of Botswana with a minimum GPA of 3.0/4.0 or 3.5/5.0 (70%/B/'very good') will be considered for Postgraduate Diplomas and Masters degrees.

Please note 4-year bachelor degrees from the University of Botswana are considered equivalent to a Diploma of Higher Education. 5-year bachelor degrees from the University of Botswana are considered equivalent to a British Bachelor (Ordinary) degree.

Students who have completed a Masters degree from a recognised institution will be considered for PhD study.

A Licenciatura or Bacharelado degree from a recognised Brazilian university:

• A grade of 7.5/10 for entry to programmes with a 2:1 requirement
• A grade of 6.5/10for entry to programmes with a 2:2 requirement

Holders of a good Bachelors degree with honours (4 to 6 years) from a recognised university with a upper second class grade or higher will be considered for entry to taught postgraduate programmes.  Holders of a good Masters degree from a recognised university will be considered for entry to postgraduate research programmes.

Holders of a good post-2001 Masters degree from a recognised university will be considered for entry to postgraduate research programmes.

Students with a minimum average of 14 out of 20 (or 70%) on a 4-year Licence, Bachelor degree or Diplôme d'Etudes Superieures de Commerce (DESC) or Diplôme d'Ingénieur or a Maîtrise will be considered for Postgraduate Diplomas and Masters degrees.

Holders of a bachelor degree with honours from a recognised Canadian university may be considered for entry to a postgraduate degree programme. A GPA of 3.0/4, 7.0/9 or 75% is usually equivalent to a UK 2.1.

Holders of the Licenciado or equivalent Professional Title from a recognised Chilean university will be considered for Postgraduate Diplomas and Masters degrees. Applicants for PhD study will preferably hold a Magister degree or equivalent.

Students with a bachelor’s degree (4 years minimum) may be considered for entry to a postgraduate degree programme. However please note that we will only consider students who meet the entry guidance below.  Please note: for the subject areas below we use the Shanghai Ranking 2022 (full table)  ,  Shanghai Ranking 2023 (full table) , and Shanghai Ranking of Chinese Art Universities 2023 .

需要具备学士学位（4年制）的申请人可申请研究生课程。请根据所申请的课程查看相应的入学要求。 请注意，中国院校名单参考 软科中国大学排名2022（总榜） ，  软科中国大学排名2023（总榜） ，以及 软科中国艺术类高校名单2023 。  

Business School    - MSc programmes (excluding MBA)  

商学院硕士课程（MBA除外）入学要求

School of Computer Science – all MSc programmes 计算机学院硕士课程入学要求

College of Social Sciences – courses listed below 社会科学 学院部分硕士课程入学要求 MA Education  (including all pathways) MSc TESOL Education MSc Public Management MA Global Public Policy MA Social Policy MA Sociology Department of Political Science and International Studies  全部硕士课程 International Development Department  全部硕士课程

  All other programmes (including MBA)   所有其他 硕士课程（包括 MBA）入学要求

Please note:

• Borderline cases: We may consider students with lower average score (within 5%) on a case-by-case basis if you have a relevant degree and very excellent grades in relevant subjects and/or relevant work experience. 如申请人均分低于相应录取要求（5%以内），但具有出色学术背景，优异的专业成绩，以及（或）相关的工作经验，部分课程将有可能单独酌情考虑。
• Please contact the China Recruitment Team for any questions on the above entry requirements. 如果您对录取要求有疑问，请联系伯明翰大学中国办公室   [email protected]

Holders of the Licenciado/Professional Title from a recognised Colombian university will be considered for our Postgraduate Diploma and Masters degrees. Applicants for PhD degrees will normally have a Maestria or equivalent.

Holders of a good bachelor degree with honours (4 to 6 years) from a recognised university with a upper second class grade or higher will be considered for entry to taught postgraduate programmes.  Holders of a good Masters degree from a recognised university will be considered for entry to postgraduate research programmes.

Holders of a good Bacclaureus (Bachelors) from a recognised Croatian Higher Education institution with a minimum overall grade of 4.0 out of 5.0, vrlo dobar ‘very good’, or a Masters degree, will be considered for entry to postgraduate research programmes.

Holders of a Bachelors degree(from the University of the West Indies or the University of Technology) may be considered for entry to a postgraduate degree programme. A Class II Upper Division degree is usually equivalent to a UK 2.1. For further details on particular institutions please refer to the list below.  Applicants for PhD level study will preferably hold a Masters degree or Mphil from the University of the West Indies.

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised institution with a minimum overall grade of 6.5 out of 10, or a GPA of 3 out of 4, and will usually be required to have completed a good Masters degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Bakalár from a recognised Czech Higher Education institution with a minimum overall grade of 1.5, B, velmi dobre ‘very good’ (post-2004) or 2, velmi dobre ‘good’ (pre-2004), or a good post-2002 Magistr (Masters), will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised institution with a minimum overall grade of 7-10 out of 12 (or 8 out of 13) or higher for 2:1 equivalence and will usually be required to have completed a good Masters/ Magisterkonfereus/Magister Artium degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

Holders of the Licenciado or an equivalent professional title from a recognised Ecuadorian university may be considered for entry to a postgraduate degree programme. Grades of 70% or higher can be considered as UK 2.1 equivalent.  Applicants for PhD level study will preferably hold a Magister/Masterado or equivalent qualification, but holders of the Licenciado with excellent grades can be considered.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 3.0/4.0 or 75% from a recognised institution. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Bakalaurusekraad from a recognised university with a minimum overall grade of 4/5 or B, or a good one- or two-year Magistrikraad from a recognised university, will be considered for entry to postgraduate research programmes.

Students who hold a Masters degree with very good grades (grade B, 3.5/4 GPA or 85%) will be considered for Postgraduate Diplomas and Masters degrees. 

Holders of a good Kandidaatti / Kandidat (old system), a professional title such as Ekonomi, Diplomi-insinööri, Arkkitehti, Lisensiaatti (in Medicine, Dentistry and Vetinary Medicine), or a Maisteri / Magister (new system), Lisensiaatti / Licenciat, Oikeustieteen Kandidaatti / Juris Kandidat (new system) or Proviisori / Provisor from a recognised Finnish Higher Education institution, with a minimum overall grade of 2/3 or 4/5, will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a should hold a Bachelors degree and will usually be required to have completed a Masters/Maîtrise with a minimum overall grade of 13 out of 20, or a Magistère / Diplôme d'Etudes Approfondies / Diplôme d'Etudes Supérieures Specialisées / Mastère Specialis, from a recognised French university or Grande École to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a Magister Artium, a Diplom or an Erstes Staatsexamen from a recognised university with a minimum overall grade of 2.5, or a good two-year Lizentiat / Aufbaustudium / Zweites Staatsexamen or a Masters degree from a recognised university, will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most taught Masters programmes require a minimum of an upper second class degree (2.1) with a minimum GPA of at least 3.0/4.0 or 3.5/5.0 Students who have completed a Masters degree from a recognised institution will be considered for PhD study.

Applicants for postgraduate research programmes should hold a good four-year Ptychio (Bachelor degree) with a minimum overall grade of 6.5 out of 10, from a recognised Greek university (AEI), and will usually be required to have completed a good Metaptychiako Diploma Eidikefsis (Masters degree) from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

4-year Licenciado is deemed equivalent to a UK bachelors degree. A score of 75 or higher from Universidad de San Carlos de Guatemala (USAC) can be considered comparable to a UK 2.1, 60 is comparable to a UK 2.2.  Private universities have a higher pass mark, so 80 or higher should be considered comparable to a UK 2.1, 70 is comparable to a UK 2.2

The Hong Kong Bachelor degree is considered comparable to British Bachelor degree standard. Students with bachelor degrees awarded by universities in Hong Kong may be considered for entry to one of our postgraduate degree programmes.

Students with Masters degrees may be considered for PhD study.

Holders of a good Alapfokozat / Alapképzés or Egyetemi Oklevel from a recognised university with a minimum overall grade of 3.5, or a good Mesterfokozat (Masters degree) or Egyetemi Doktor (university doctorate), will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with a 60% or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of the 4 year Sarjana (S1) from a recognised Indonesian institution will be considered for postgraduate study. Entry requirements vary with a minimum requirement of a GPA of 2.8.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a score of 14/20 or 70% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree from a recognised institution, with 100 out of 110 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Students who hold the Maitrise, Diplome d'Etude Approfondies, Diplome d'Etude Superieures or Diplome d'Etude Superieures Specialisees will be considered for Postgraduate Diplomas and Masters degrees (14-15/20 or Bien from a well ranked institution is considered comparable to a UK 2.1, while a score of 12-13/20 or Assez Bien is considered comparable to a UK 2.2).

Students with a Bachelor degree from a recognised university in Japan will be considered for entry to a postgraduate Masters degree provided they achieve a sufficiently high overall score in their first (Bachelor) degree. A GPA of 3.0/4.0 or a B average from a good Japanese university is usually considered equivalent to a UK 2:1.

Students with a Masters degree from a recognised university in Japan will be considered for PhD study. A high overall grade will be necessary to be considered.

Students who have completed their Specialist Diploma Мамаң дипломы/Диплом специалиста) or "Magistr" (Магистр дипломы/Диплом магистра) degree (completed after 1991) from a recognised higher education institution, with a minimum GPA of 2.67/4.00 for courses requiring a UK lower second and 3.00/4.00 for courses requiring a UK upper second class degree, will be considered for entry to postgraduate Masters degrees and, occasionally, directly for PhD degrees.  Holders of a Bachelor "Bakalavr" degree (Бакалавр дипломы/Диплом бакалавра) from a recognised higher education institution, with a minimum GPA of  2.67/4.00 for courses requiring a UK lower second and 3.00/4.00 for courses requiring a UK upper second class degree, may also be considered for entry to taught postgraduate programmes.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most taught Masters programmes require a minimum of an upper second class degree (2.1) with a minimum GPA of at least 3.0/4.0 or 3.5/50

Holders of a good Postgraduate Diploma (professional programme) from a recognised university or institution of Higher Education, with a minimum overall grade of 7.5 out of 10, or a post-2000 Magistrs, will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a score of 16/20 or 80% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Holders of a Bachelors degree from a recognised university in Libya will be considered for postgraduate study. Holders of a Bachelors degree will normally be expected to have achieved score of 70% for 2:1 equivalency or 65% for 2:2 equivalency. Alternatively students will require a minimum of 3.0/4.0 or BB to be considered.

Holders of a good pre-2001 Magistras from a recognised university with a minimum overall grade of 8 out of 10, or a good post-2001 Magistras, will be considered for entry to postgraduate research programmes

Holders of a good Bachelors degree from a recognised Luxembourgish Higher Education institution with a minimum overall grade of 16 out of 20, or a Diplôme d'Études Supérieures Spécialisées (comparable to a UK PGDip) or Masters degree from a recognised Luxembourgish Higher Education institution will be considered for entry to postgraduate research programmes.

Students who hold a Masters degree will be considered for Postgraduate Diplomas and Masters degrees (70-74% or A or Marginal Distinction from a well ranked institution is considered comparable to a UK 2.1, while a score of 60-69% or B or Bare Distinction/Credit is considered comparable to a UK 2.2).

Holders of a Bachelors degree from a recognised Malaysian institution (usually achieved with the equivalent of a second class upper or a grade point average minimum of 3.0) will be considered for postgraduate study at Diploma or Masters level.

Holders of a good Bachelors degree from the University of Malta with a minimum grade of 2:1 (Hons), and/or a Masters degree, will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor degree (Honours) from a recognised institution (including the University of Mauritius) will be considered for Postgraduate Diplomas and Masters degrees.  Most taught Masters programmes require a minimum of an upper second class degree (2:1).

Students who hold the Licenciado/Professional Titulo from a recognised Mexican university with a promedio of at least 8 will be considered for Postgraduate Diplomas and Masters degrees.

Students who have completed a Maestria from a recognised institution will be considered for PhD study.

Applicants for postgraduate research programmes should hold a Bachelors degree, licence or Maîtrise and a Masters degree, with a score of 14/20 or 70% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Students with a good four year honours degree from a recognised university will be considered for postgraduate study at the University of Birmingham. PhD applications will be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with 60-74% or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Doctoraal from a recognised Dutch university with a minimum overall grade of 7 out of 10, and/or a good Masters degree, will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor degree (minimum 4 years and/or level 400) from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees.  Most taught Masters programmes require a minimum of an upper second class degree (2.1) with a minimum GPA of at least 3.0/4.0 or 3.5/5.0

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised institution with a minimum GPA of B/Very Good or 1.6-2.5 for a 2.1 equivalency, and will usually be required to have completed a good Masters, Mastergrad, Magister. Artium, Sivilingeniør, Candidatus realium or Candidatus philologiae degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with a CGPA of 3.0/4 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a Bachelors degree from a recognised university in the Palestinian Territories will be considered for postgraduate study. Holders of Bachelors degree will normally be expected to have achieved a GPA of 3/4 or 80% for 2:1 equivalency or a GPA of 2.5/4 or 70% for 2:2 equivalency.    

Holders of the Título de Licenciado /Título de (4-6 years) or an equivalent professional title from a recognised Paraguayan university may be considered for entry to a postgraduate degree programme. Grades of 4/5 or higher can be considered as UK 2.1 equivalent.  The Título Intermedio is a 2-3 year degree and is equivalent to a HNC, it is not suitable for postgraduate entry but holders of this award could be considered for second year undergraduate entry or pre-Masters.  Applicants for PhD level study will preferably hold a Título de Maestría / Magister or equivalent qualification, but holders of the Título/Grado de Licenciado/a with excellent grades can be considered.

Holders of the Licenciado, with at least 13/20 may be considered as UK 2.1 equivalent. The Grado de Bachiller is equivalent to an ordinary degree, so grades of 15+/20 are required.  Applicants for PhD level study will preferably hold a Título de Maestría or equivalent qualification.

Holders of a good pre-2001 Magister from a recognised Polish university with a minimum overall grade of 4 out of 5, dobry ‘good’, and/or a good Swiadectwo Ukonczenia Studiów Podyplomowych (Certificate of Postgraduate Study) or post-2001 Magister from a recognised Polish university with a minimum overall grade of 4.5/4+ out of 5, dobry plus 'better than good', will be considered for entry to postgraduate research programmes.

Holders of a good Licenciado from a recognised university, or a Diploma de Estudos Superiores Especializados (DESE) from a recognised Polytechnic Institution, with a minimum overall grade of 16 out of 20, and/or a good Mestrado / Mestre (Masters) from a recognised university, will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised Romanian Higher Education institution with a minimum overall grade of 8 out of 10, and will usually be required to have completed a Masters degree/Diploma de Master/Diploma de Studii Academice Postuniversitare (Postgraduate Diploma - Academic Studies) or Diploma de Studii Postuniversitare de Specializare (Postgraduate Diploma - Specialised Studies) to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Диплом Специалиста (Specialist Diploma) or Диплом Магистра (Magistr) degree from recognised universities in Russia (minimum GPA of 4.0) will be considered for entry to taught postgraduate programmes/PhD study.

Students who hold a 4-year Bachelor degree with at least 16/20 or 70% will be considered for Postgraduate Diplomas and Masters degrees.   

Students who hold a Maitrise, Diplome d'Etude Approfondies,Diplome d'Etude Superieures or Diplome d'Etude Superieures Specialisees will be considered for Postgraduate Diplomas and Masters degrees. A score of 14-15/20 or Bien from a well ranked institution is considered comparable to a UK 2.1, while a score of 12-13/20 or Assez Bien is considered comparable to a UK 2.2

Students who hold a Bachelor (Honours) degree from a recognised institution with a minimum GPA of 3.0/4.0 or 3.5/5.0 (or a score of 60-69% or B+) from a well ranked institution will be considered for most our Postgraduate Diplomas and Masters degrees with a 2:1 requirement.

Students holding a good Bachelors Honours degree will be considered for postgraduate study at Diploma or Masters level.

Holders of a good three-year Bakalár or pre-2002 Magister from a recognised Slovakian Higher Education institution with a minimum overall grade of 1.5, B, Vel’mi dobrý ‘very good’, and/or a good Inžinier or a post-2002 Magister from a recognised Slovakian Higher Education institution will be considered for entry to postgraduate research programmes.

Holders of a good Diploma o pridobljeni univerzitetni izobrazbi (Bachelors degree), Diplomant (Professionally oriented first degree), Univerzitetni diplomant (Academically oriented first degree) or Visoko Obrazovanja (until 1999) from a recognised Slovenian Higher Education institution with a minimum overall grade of 8.0 out of 10, and/or a good Diploma specializacija (Postgraduate Diploma) or Magister (Masters) will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor Honours degree (also known as Baccalaureus Honores / Baccalaureus Cum Honoribus) from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most Masters programmes will require a second class upper (70%) or a distinction (75%).

Holders of a Masters degree will be considered for entry to postgraduate research programmes.

Holders of a Bachelor degree from a recognised South Korean institution (usually with the equivalent of a second class upper or a grade point average 3.0/4.0 or 3.2/4.5) will be considered for Masters programmes.

Holders of a good Masters degree from a recognised institution will be considered for PhD study on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with 7 out of 10 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with 60-74% or a CGPA 3.30/4.0 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Kandidatexamen (Bachelors degree) or Yrkesexamen (Professional Bachelors degree) from a recognised Swedish Higher Education institution with the majority of subjects with a grade of VG (Val godkänd), and/or a good Magisterexamen (Masters degree), International Masters degree or Licentiatexamen (comparable to a UK Mphil), will be considered for entry to postgraduate research programmes.

Holders of a good "PostGraduate Certificate" or "PostGraduate Diploma" or a Masters degree from a recognised Swiss higher education institution (with a minimum GPA of 5/6 or 8/10 or 2/5 (gut-bien-bene/good) for a 2.1 equivalence) may be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 3.0/4.0, 3.5/5 or 75% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Bachelor degree (from 75% to 85% depending upon the university in Taiwan) from a recognised institution will be considered for postgraduate Masters study. Holders of a good Masters degree from a recognised institution will be considered for PhD study.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees.  Most taught Masters programmes require a minimum of an upper second class degree (2.1) Students who have completed a Masters degree from a recognised institution will be considered for PhD study.

Holders of a good Masters degree from a recognised institution will be considered for entry to our postgraduate research programmes.

Holders of a good Masters degree or Mphil from a recognised university will be considered for entry to postgraduate research programmes.

Students with a Bachelors degree from the following universities may be considered for entry to postgraduate programmes:

• Ateneo de Manila University - Quezon City
• De La Salle University - Manila
• University of Santo Tomas
• University of the Philippines - Diliman

Students from all other institutions with a Bachelors and a Masters degree or relevant work experience may be considered for postgraduate programmes.

Grading Schemes

1-5 where 1 is the highest 2.1 = 1.75 2.2 = 2.25 

Out of 4.0 where 4 is the highest 2.1 = 3.0 2.2 = 2.5

Letter grades and percentages 2.1 = B / 3.00 / 83% 2.2 = C+ / 2.5 / 77%

Holders of a postdoctoral qualification from a recognised institution will be considered for PhD study.  Students may be considered for PhD study if they have a Masters from one of the above listed universities.

Holders of a Lisans Diplomasi with a minimum grade point average (GPA) of 3.0/4.0 from a recognised university will be considered for postgraduate study at Diploma or Masters level.

Holders of a Yuksek Diplomasi from a recognised university will be considered for PhD study.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most Masters programmes will require a second class upper (2.1) or GPA of 3.5/5.0

Applicants for postgraduate research programmes should hold a good Bachelors degree / Диплом бакалавра (Dyplom Bakalavra), Диплом спеціаліста (Specialist Diploma) or a Dyplom Magistra from a recognised Ukrainian higher education institution with a minimum GPA of 4.0/5.0, 3.5/4, 8/12 or 80% or higher for 2:1 equivalence and will usually be required to have completed a good Masters degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

The University will consider students who hold an Honours degree from a recognised institution in the USA with a GPA of:

• 2.8 GPA (on a 4.0 scale) for entry to programmes with a 2:2 requirement 
• 3.2 GPA (on a 4.0 scale) for entry to programmes with a 2:1 requirement 

Please note that some subjects which are studied at postgraduate level in the USA, eg. Medicine and Law, are traditionally studied at undergraduate level in the UK.

Holders of the Magistr Diplomi (Master's degree) or Diplomi (Specialist Diploma), awarded by prestigious universities, who have attained high grades in their studies will be considered for postgraduate study.  Holders of the Fanlari Nomzodi (Candidate of Science), where appropriate, will be considered for PhD study.

Holders of the Licenciatura/Título or an equivalent professional title from a recognised Venezuelan university may be considered for entry to a postgraduate degree programme. Scales of 1-5, 1-10 and 1-20 are used, an overall score of 70% or equivalent can be considered equivalent to a UK 2.1.  Applicants for PhD level study will preferably hold a Maestria or equivalent qualification

Holders of a Bachelors degree from a recognised Vietnamese institution (usually achieved with the equivalent of a second class upper or a grade point average minimum GPA of 7.0 and above) will be considered for postgraduate study at Diploma or Masters level.  Holders of a Masters degree (thac si) will be considered for entry to PhD programmes.

Students who hold a Masters degree with a minimum GPA of 3.5/5.0 or a mark of 2.0/2.5 (A) will be considered for Postgraduate Diplomas and Masters degrees.   

Students who hold a good Bachelor Honours degree will be considered for Postgraduate Diplomas and Masters degrees. 

International Students

English requirements are IELTS 7.0 with no less than 6.5 in any band or equivalent.

The marketing department encourages PhD applications that align with one of the three research groups below.

Culture Research Group

Marketing innovations and consumer science research group, responsible and critical marketing research group.

Members of the Culture Research Group are interested in a range of topics drawing from the diverse field of the arts. Specific research areas include heritage, issues of culture and authenticity, art and artists as brands, the production and consumption of art, film production and reception, film distribution and exhibition, social responsibility in arts marketing, television, dark tourism, embodiment, visual arts and the market, the production and consumption of place, space and time, myth and marketplace, festivals, the intersection of arts and technology, how emerging artists use new technology, and sub-cultural and non-mainstream consumption.

• Alessandro Gerosa is happy to consider projects about taste, sociology of consumption, consumer cultures, and digital cultures, using qualitative or digital methods.
• Christina Goulding is interested in supervising qualitative project in cultural consumption, place, space and consumption, non-conformist or transgressive consumption, the arts meets technology, consumer identity projects, consumption and loss, the dark side of consumption, and consumption and resilience. 
• Chelsea Harfield’s research is into consumer behaviour, tourism, heritage, authenticity and narrative transportation. Her focus is qualitative methodologies.
• Scott Jones does research into marketplace cultures and consumer collectives, celebrity studies, fandom, responsible and ethical marketing, and alternative methods in qualitative research.
• Finola Kerrigan’s work is on the entertainment industries, cultural branding, and digital identity, and uses qualitative and visual approaches [not taking students for 2024 entry].
• Rohan Venkatraman is looking to support projects related to the intersection of marketplace hierarchies, especially gender and sexuality, and consumer culture, using qualitative and ethnographic methodologies.
• Julie Whiteman’s interests are in representation and consumption of gender, race, sexuality and class, using qualitative, intersectional research methods.

The marketing innovations and consumer science research group brings together researchers across the marketing field who are interested in innovative marketing practice, innovation itself, digital and technological innovations, as well as methodological innovations in marketing research. The group also has a focus on psychological theories as a means to understand consumers and their behaviour. Researchers in the group use a range of research methods but with some concentration on quantitative approaches to research problems.

• Raphaël Akamavi researches new product development processes, service innovation, consumption experiences, and social capital & organisational /industry performance using positivist approaches.
• Achilleas Boukis works on technology integration in physical interactions with customers, digital assets including NFTs, demanding consumers, branding cryptocurrencies and technology products, and brand equity using quantitative approaches.
• Fahad Ibrahim considers big data and technology in marketing, social networks and relationship marketing, using quantitative methods (specialised in structural equation modelling).
• Doga Istanbulluoglu’s areas of interest include online consumer behaviour, especially complaining, service recovery, and anti-consumption. She uses qualitative methods.  
• Grigorios Lamprinakos researches consumer psychology, cognitive and metacognitive processes, persuasion, sustainable consumption and socially responsible behaviour using experimental designs.
• Miriam McGowen’s research draws on consumer psychology perspectives to understand how social and situation factors impact consumer behaviour. She uses quantitative methods. 
• Amin Nazifi’s  research focuses on service failure and recovery, customer complaint management, customer satisfaction and loyalty, gamification, artificial intelligence, and consumer well-being using quantitative research methods and in particular experiments.
•   Eric Shiu  works on innovation in all aspects, as well as trust, agri-food and retailing, using experimental design, survey, interview, focus group, or a mix of these.
• Weiyue Wang is interested in employee – organisation relationships, employee cognition, ethics and ethical behaviour, services marketing and service performance using quantitative methods.

The Responsible and Critical Marketing Research Group aims to lead the academic development of knowledge of the subject, to contribute to the learning curriculum and reach out to those interested in improving marketing practices and standards. Research by members of the team covers areas of employee attitudes to responsibility, managerial and B2B ethics, responsible marketing and technology, consumer responsibility, marketing sustainability, base of the pyramid (BoP) marketing, market access and diversity, corporate social responsibility (CSR), marketing’s contribution to social and environmental elements of the ‘triple bottom line’ and responsible marketing education. The group are also interested in explicitly critical perspectives in marketing and consumer research.

• Robert Cluley researches contemporary marketing practice, how marketers work and think, and the role of technology in marketing. His methods include ethnography, action research, psychoanalytic interviews, content analysis and semiotics, and psychometrics.  
• Louise Hassan is interested in sustainability and health issues, including consumer decision-making or information processing from a consumer/social psychology perspective. Her methods focus on experimental approaches, but a wide range of methods acceptable.
• Sheena Leek is interested in information technology within business relationships, social capital and branding, consumer confusion in high tech areas, and convenience and healthy eating. She uses a range of qualitative approaches.
• Solon Magrizos  is interested in consumer happiness and wellbeing, responsible marketing, sustainable tourism, corporate social responsibility, ethical consumer behaviour, and responsible and irresponsible employees/employers. His research employs a wide range of qualitative/quantitative methods.
• Scott McCabe works on responsible and ethical tourism, including negative and positive emotions associated with responsible behaviour, social tourism, tourism as an experience, and new methods of assessing ethical, green sustainable tourist consumption.
• Mike Molesworth ’s research takes a critical approach to consumption and marketing, especially aspects of new technologies. He uses interpretivist techniques, including netnography.
• Fatos Ozkan Erciyas is interested in marketplace accessibility, inclusion and exclusion in marketing, and spaces and places of consumption, experiences of vulnerable/marginalized consumer groups.
• Mike Saren is interested in supervising projects in heritage and identity, consumer culture and relationships and marketing technology using qualitative approaches. 
• Emma Surman ‘s research is in the areas of ethics and sustainability of consumption, sociology of consumption, and decolonisation using qualitative and creative methodologies.
• Rohit Varman uses interpretive methodologies. His current inter-disciplinary research focuses on corporate violence, exploitation, modern slavery, and resistance to corporatization and marketization.

Doctoral researchers in Marketing are registered for a full time 3-year PhD or a part-time 6-year PhD. In the first year of the programme (first two years for those registered part-time) students are required to take 60 credits of core Research Methods modules from the MA Social Research programme. They are also recommended to take Advanced Training Modules from the MA Social Research Programme as appropriate to their research and training needs. Depending on their needs and accredited prior learning and subject to supervisory approval doctoral researchers can substitute 20 credits of the introductory MA Social research modules for Advanced Training Modules. By the end of their first year doctoral students will have completed an 8,000 word research proposal that they will present at the first annual review.  This forms the basis for supervised research over the remaining two years of the programme and the production of an 80,000 word thesis.

Applicants are urged to study the up-to-date profiles of individual staff members' research via their personal web pages. Each student will have two academic supervisors who will work with the students in their areas of expertise.  It is essential that students applying to the department recognise the expertise of their potential supervisor. It is possible to contact a potential supervisor to discuss the possibility of working with them and this communication would involve identifying the proposed research area and methods and identifying the link with the proposed supervisor’s work.  Current priority areas include:

Support and training

Birmingham Business School provides dedicated facilities, resources and support to postgraduate students and early career researchers which includes The Midlands Graduate School and Doctoral Training Centres and Programmes.  Find out more .

• Research at the Department of Marketing

Career prospects

The University of Birmingham has recently been ranked 9th in the UK and 55th in the world for post-qualification employability in a global survey of universities commissioned by the International Herald Tribune .

Recent PhD graduates from Birmingham Business School are working in central banks, Government departments, a variety of financial institutions, accountancy firms, supranational organisations and multinational corporations. Many of our PhD graduates also go on to forge successful academic careers in other top Universities.

Doctoral Research career assistance

The University of Birmingham has invested heavily in careers and employability support. The Careers Team have been praised for enhanced developments within their team and for adopting a model of integrated employability and internship support; something that has been rolled out and implemented across all Schools and Colleges at the University.

Doctoral researchers at Birmingham Business School benefit from its own well qualified dedicated Careers Team to support students with employment opportunities, work placements, internships and how to succeed at interview. In addition, a range of career management, personal development and employer events are run each year by the Careers in Business Team to help you make the most of the opportunities available.

The University also has dedicated careers advisors for international students  who run workshops and networking opportunities with potential employers. These are especially popular with international postgraduate researchers.

• Online chat events

Plymouth Business School

Phd marketing.

Exploring the major challenges in today’s marketing world, PhD Marketing will provide you with inspiring opportunities to undertake top level marketing research. Supervised by scholars renowned in their fields, you’ll explore current issues arising from the latest developments in research and industry practice, enriching the literature on your chosen topics.

Our research specialisms include...

6 Consumer behaviour

6 Digital marketing

6 Social media

6 Sustainability

6 Marketing communications

Course details

Programme overview.

• This full time or part time doctoral programme is suitable for people who have a particular research question or topic in mind, and wish to explore this through independent study in order to produce an original contribution to the subject. If you aspire to a research career this is the most appropriate research degree to undertake. You will be guided by a small supervisory team of academic experts under the direction of a Director of Studies.  You will be expected to fully engage with skills development and training and to present your research in a range of scholarly contexts. Your PhD will be assessed via submission of a written thesis (up to 80,000 words) and a viva voce (an oral examination). For full details of what doing a PhD entails at the University of Plymouth, please visit our postgraduate research degrees page.  

Entry requirements

Fees, costs and funding, how to apply.

• ) Apply online
• / Contact us
• ; Info for applicants
• 6 Studentships

The Doctoral College is able to answer any questions you may have about applying for or undertaking a postgraduate research degree at the University of Plymouth: [email protected]  or +44 1752 587640 .  

Meet our experts

Lecturer in Marketing (Education)

Dr Christopher Agyapong Siaw

Lecturer in marketing.

Dr Hanne Knight

Dr Dulekha Kasturiratne

Associate professor in marketing.

Dr John White

Associate professor (senior lecturer).

Andrew Morton

Funding for postgraduate research students.

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PhD Programme

Become a research expert at king’s.

A PhD from King’s Business School aims to be more than just a qualification. It provides you with the opportunity to become an expert in your chosen field of research. By the end of the programme, you will have developed the skills necessary to analyse complex organisational problems in order to make a difference in business and society.

If that’s you, then King’s Business School provides an ideal home for you to pursue PhD research. It is one of the leading research-intensive business schools in the UK and features world-class research academics in all of our departments:

• Accounting & Financial Management
• Banking & Finance
• Human Resource Management & Employment Relations
• Public Services Management & Organisation
• Strategy, International Management & Entrepreneurship

Many of our graduates continue onto academic careers after completing their PhD. Some take on research, analysis or leadership roles in major corporations and public bodies. Others use their expertise to start up their own research consultancy. It’s entirely up to you to decide what King’s means for your future. However, we know that PhD research will be right for you if you are motivated to interrogate academic puzzles; committed to developing high-level analytical skills; and dedicated to advancing knowledge in your research area.

Upcoming deadlines October 2024 entry

Round 1 - Now closed. 

Round 2 - Application deadline for all applicants: 1 June 2024

Please note, any application received after 15 December 2023 will automatically be considered for the second round entry.

Application and admissions guide

Our application guide outlines everything you need to know about applying to the programme and for our King’s Business School studentships.

Find out how to apply for our PhD programme

Our full-time PhD programme usually takes three to four years, while the part-time programme will last six to sevent years. As a full-time student, you will spend most of your time in the iconic Bush House where we have dedicated spaces for our PhD researchers. And with central London on your doorstep, you’ll be surrounded by major business, government and cultural institutions. While completing a PhD is probably the toughest academic challenge you’ll ever take on, we’re here to support you throughout your time at King’s (and beyond).

Find out more about life at King's Business School

Skills & Training

The King’s Business School PhD programme is designed to support you in preparing the strongest thesis that you can, which will place you in the best position to move on to the job that you want. We will support you in developing advanced academic skills, but also skills relevant for wider impact in business and on society – for instance, skills in critical and analytical thinking, communication and networking.

Find out more about how we train our PhD students

Read more about the PhD journey

Roadmap of the full-time PhD programme

Doctoral Research Studentships

King's Business School invites applications for funded, full-time PhD studentships to start in the…

PhD Studentships

Please see other available King's Business School PhD Studentships

Student Experiences

Current and former students share their experiences of being a PhD student at King's Business School

8 January 2021

Chiamaka Nwosu

Chiamaka Nwosu is a current PhD student at King's Business School.

7 January 2021

Felix Kempf

Felix Kempf is a current PhD student at King's Business School.

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Course type

Qualification, university name, postgraduate advertising.

24 degrees at 18 universities in the UK.

Customise your search

Select the start date, qualification, and how you want to study

Related subjects:

• Advertising
• Brand Management
• Consumer Studies
• Customer Service
• Digital Marketing
• E-Marketing
• Fashion Retailing
• International Marketing
• Market Research
• Marketing Planning
• Marketing and PR
• Marketing for Non Profit Organisations
• Marketing specific industries
• Product Development
• Product Management
• Public Relations
• Sales Management
• Sales Promotion
• Social media marketing

• Course title (A-Z)
• Course title (Z-A)
• Price: high - low
• Price: low - high

MA Advertising

Bournemouth university.

This course will allow you to develop the skills needed to lead brands in meeting the demands of consumers to address urgent social and Read more...

• 1 year Full time degree
• 2 years Full time degree
• 16 months Full time degree

Global Advertising and Branding (MA)

University of southampton.

Develop in-depth knowledge of the global advertising and branding industry and find out how to run your own campaigns on this practical, Read more...

• 1 year Full time degree: £9,250 per year (UK)

Advertising and Design MA

School of design, university of leeds.

The MA Advertising and Design programme gives students the opportunity to prepare for careers in advertising and well as correlated fields Read more...

• 12 months Full time degree: £15,250 per year (UK)

Advertising and Public Relations Management MSc

De montfort university.

This postgraduate qualification is based on the latest theory and practice in the advertising and PR profession. With a strong practical Read more...

• 12 months Full time degree: £10,450 per year (UK)

MA Advertising, Marketing and the Media

University of essex.

Advertising and marketing have become increasingly central to social life on a global scale. As ‘persuasion industries’ they generate Read more...

• 1 year Full time degree: £10,000 per year (UK)
• 2 years Part time degree: £5,000 per year (UK)

MSc in Digital Marketing and Advertising

University of hull.

Navigate the dynamic digital landscape and build your knowledge and expertise in advanced digital marketing and advertising management Read more...

• 1 year Full time degree: £12,000 per year (UK)

Media and Advertising MA

University of leicester.

The MA Media and Advertising will equip you with both the theoretical and the practical research skills to understand and critically Read more...

• 1 year Full time degree: £9,300 per year (UK)

Advertising, Branding and Communication MA

University of west london.

Challenge your creativity, be inspired, and create meaningful campaigns that stand out from the crowd with this Masters in Advertising, Read more...

• 14 months Full time degree: £9,750 per year (UK)

MSc Creative Advertising Strategy with Internship

Manchester metropolitan university.

In today’s digital world there are more ways than ever to reach out to consumers. Finding creative solutions to advertising challenges Read more...

• 2 years Full time degree: £10,750 per year (UK)

MSc Advertising and Marketing Communications

Nottingham trent university.

Creative marketers are in high demand as organisations, brands and agencies look for fresh perspectives on how to tackle existing and Read more...

• 1 year Full time degree: £11,900 per year (UK)

University of the Arts London

MA Advertising is about the future of the advertising industry. With new technologies constantly emerging, audiences becoming increasingly Read more...

• 15 months Full time degree: £13,330 per year (UK)

Advertising, Branding and Communication PgDip

Challenge your creativity, be inspired, and create meaningful campaigns that stand out from the crowd with this PgDip in Advertising, Read more...

• 1 year Full time degree: £6,165 per year (UK)

MSc Creative Advertising Strategy

• 1 year Full time degree: £10,750 per year (UK)

MSc in Advertising and Marketing Communications (placement year)

• 2 years Full time degree: £11,900 per year (UK)

PGDip in Promotional Media: Public Relations, Advertising and Marketing

Goldsmiths, university of london.

The PGDip in Promotional Media Public Relations, Advertising, and Marketing crosses the formalised boundaries established between media, Read more...

• 1 year Full time degree: £6,910 per year (UK)
• 2 years Part time degree: £3,455 per year (UK)

Advertising and Marketing MA

Coventry university.

Marketing - and advertising within it - comprise a vital and huge sector of the economy, requiring you to develop specialist skills and Read more...

• 1 year Full time degree: £15,400 per year (UK)
• 2 years Part time degree

Psychology of Advertising MSc

Lancaster university.

Advertising is everywhere. Always transient, sometimes trivial, yet it can be incredibly powerful in changing our perceptions, our beliefs Read more...

• 1 year Full time degree: £13,600 per year (UK)
• 2 years Part time degree: £6,800 per year (UK)

Buckinghamshire New University

If you have a flare for creativity, a relevant degree or want to return to higher education to bolster your skillset, and a burning desire Read more...

• 1 year Distance without attendance degree: £10,550 per year (UK)

Creative Advertising MA

Falmouth university.

On this dynamic Creative Advertising MA course you’ll enter an intensive environment replicating a full-service advertising agency, where Read more...

• 1 year Full time degree: £9,200 per year (UK)

MA Advertising & Public Relations

Richmond american university london.

Advertising and PR plays a vital, frontline role in any organisation’s communications strategy. Which approaches will make a business Read more...

• 1 year Full time degree: £9,450 per year (UK)
• 18 months Full time degree: £9,450 per year (UK)

1-20 of 24 courses

Course type:

• Distance learning

Qualification:

Universities:.

• Edinburgh Napier University

Related Subjects:

MA Advertising & Public Relations Degree Programme

A Public Relations and Communications Association (PRCA) partner

MA UK & US Degree

Optional Sport Pathways

RIASA London ➝ Sport Ed Ex ➝

12 or 18 Months (Full-time) 2 Years (Part-time)

Tuition Fees

UK – £9,450 EU, INT & US – £15,000

Internships

Optional 2-6 months UK / US / International internships

About the MA Advertising & Public Relations programme

Advertising and PR plays a vital, frontline role in any organisation’s communications strategy. Which approaches will make a business thrive? What are the promises and threats of social media? How can individuals future proof themselves in this dynamic, energetic industry?

Discover the answer to these questions and more with our, US and UK accredited, MA in Advertising and Public Relations, London’s first postgraduate degree to unite these exciting, creative disciplines.

The programme is taught by industry veterans with decades of experience at boardroom level, emphasising the professional skills and practical training you need to kickstart an exciting and creative career. Build your CV with accredited internships and benefit from a wealth of guest speakers from every level of the industry.

London is the heart of the global communications industry, where the world’s top advertising and PR professionals work on the world’s most famous brands. MA Advertising & Public Relations embeds you in this fast-paced world, located at the forefront of digital innovation, an unparalleled hub for media, entertainment, celebrity, fashion, sports and more.

You’ll have a competitive advantage, able to study one programme and gain two degrees. An MA at Richmond grants you both a US and UK masters, paving the way for careers on both sides of the Atlantic and internationally. This Master’s programme in Advertising and Public Relations blends the practical skills and theoretical knowledge you need to accelerate your career in a competitive, thrilling industry. We look forward to working with you.

Why study MA Advertising & Public Relations?

• Gain detailed knowledge of advertising, PR, communications and digital media trends in London, home to world’s top advertising and PR organisations
• Learn from a wide range of highly experienced industry professionals (with up to 40 guest speakers over the duration of the programme), providing invaluable insights and opportunities for mentoring and support.
• Benefit from an internship in the sector of your choice with the help of our dedicated Internship Co-ordinator, extending your network and gaining valuable work experience
• Get involved in the discussion, with smaller, more intimate classes and a diverse, multicultural leaning environment
• Build a portfolio of assignments based on real-world briefs and challenges
• Capitalise on our unique partnership with Europe’s largest PR body, the PRCA – creates networking opportunities, chance to attend industry events and training

What you will study

From the word ‘go’, the emphasis is on the practical as you’ll develop and present your creative project. You’ll be able to live and breathe advertising and PR with an optional accredited internship and mandatory research project at the end of the programme, developing your critical thinking skills and gaining invaluable working experience.

The programme also provides in-depth academic insights of the advertising and PR industries, their digital transformation and how they affect consumers and social media audiences worldwide.

Guest speakers, who are leading figures in the advertising and PR world, are invited to share their knowledge and experience with our MA students over the course, ensuring you’ll be aware of emerging industry trends.  Just to give you a flavour, these are some of the guest speakers who have been featured on the programme:

• Senior Creative, BBC
• Art Director, Miramax
• Celebrity Publicist, Dundas Communications
• Director, Ogilvy
• Global Chief Strategy officer, McCann

In addition, you could have the opportunity to do some inspiring site visits to some of London’s top communications agencies.

Perfect your digital media skills and learn how advertising and PR fit into the global marketing communications mix.

In the second semester, you’ll be able to gain knowledge and skills by choosing electives from a captivating choice of topics, including Celebrities, Marketing and the Media; Entrepreneurship and Innovation Management and Political Communication.

Through our partnership with them, you’ll also have membership of The Public Relations and Communications Association (PRCA) – Europe’s largest and most influential PR and communications membership body –enabling you to attend free networking events and participate in additional online learning.

Advertising and Public Relations, (MA) 2024-25Specification Document (PDF)

The information above is intended as an example only, featuring course details for the current year of study. In addition to the courses outlined above, there may be open electives. Course content and delivery can be subject to change. For more detailed information on the programme specification, please find more details here .

Teaching & Assessment

Each course typically involves three to four contact hours per week over a 12-week semester, except the Research Project or Extended Research Project in the Summer semester which require self-directed learning with academic supervision, and the internship which requires part-time work placement for two-three months (minimum of 200 hours).

The balance of assessment by examination, practical assessment and assessment by coursework will vary for each programme and will also depend on the optional electives you choose each year and may be subject to change.  The methods of assessment can involve the use of term-papers, portfolios of work, quizzes, mid-semester and final exams as well as student presentations and general class discussion. Not every component applies to every course, but most do relate to many of the classes that are offered. Many of our courses involve a site visit or require attendance at a public lecture as well.

The approximate percentage of the broad assessment types for the programme, based on 2024/25 entry is as follows.

• Coursework 66%, Practical 34% and Examination 0%

Entry requirements

The entry requirements for the majority of our postgraduate masters degrees at Richmond are the same, regardless of your chosen study option, excluding some of our MSc level programmes

Academic Entry Requirements

• UK first Degree minimum second class honours (2.2)
• US Degree with a minimum CGPA of between 2.5 and 3.0
• or international equivalent

We understand that not every student is in the same situation, if you have any questions about your qualifications, please get in touch with us [email protected] .

English Language Entry Requirements

For more information on English Language Requirements visit our How to Apply webpage .

Fees & funding

Postgraduate tuition fees for students starting their programme this academic year can be found in the table below.

( Hint: Scroll left & right to view the full table)

For more information visit our  Tuition Fees & Funding webpage .

UK/EU SCHOLARSHIPS

INTERNATIONAL SCHOLARSHIPS

US SCHOLARSHIPS

Careers & Employability

We offer career support and advice through our  Careers & Internships Office  that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment. Work while you study across 5 continents through our partners  Connect123  and  CRCC Asia  with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.

MA Advertising and Public Relations Career Paths

Award winning advertising agencies and PR agencies, WPP Group, Ogilvy & Mather, Saatchi & Saatchi, DDB, OMG Group, MediaCom, Edelman, Dentsu Aegis, Publicis, Mindshare, Racepoint Global, Mischief PR, TBWA, Havas Media

Further Education

IAA – International Advertising Association, Advertising Association (AA), London Business School, London School of Economics, CIM, IDM

PRCA – Public Relations and Communications Association. For detailed information please visit the  website .

Optional Accredited Internships

London or International

The Internship Programme at Richmond integrates industry knowledge with real working experience. Students will be challenged to relate course projects to the workplace, make contacts which may prove valuable to their future employment prospects, and gain confidence in their capabilities, creativity and communication skills. Internships are designed to be both demanding and rewarding. The internship will provide an opportunity to better understand the marketplace, using the skills learned on courses in a real-world setting, as students produce an assessed record of their experiences.

A broad education of this kind equips graduates for a wide range of careers internationally, while enabling them to develop specialist expertise in areas of particular interest.

USA (additional cost)

Students interested in gaining work experience in the USA during their last semester and wishing for help to secure a placement can be linked up to Richmond’s partner GCC (Global Career Center).

This organization will offer students comprehensive career training, find them a placement with a hosting company related to their field of studies in the USA and provide all the necessary support to students with their J1 visa application.

This optional internship will incur an additional cost of $3500 (£2600) which will cover: the J1 visa application, site visit and insurance costs ($1820), GCC’s continuous training as well as finding a placement.

The initial cost to start the coaching and training part of the programme is $1,000 and the rest of the fee is only paid once the internship has been confirmed by the host organisation/company and validated by RAIUL’s International Internship Coordinator.

An official certificate of completion will be awarded to every student having successfully completed the programme.

Visit our Careers & Internships webpage for more details on the Host Organisations and examples of Work projects.

How to apply for MA Advertising & Public Relations

You can apply for Postgraduate study using our   online application form .

Whilst most of our courses do not set an exact deadline for applications, you are advised to apply early to secure your place and organise any sponsorship or funding.

Visit our  How to Apply webpage  for more information regarding Entry Requirements, admissions processes and to start your application.

“Combining advertising and public relations, our unique programme features industry veterans and a wealth of guest speakers from across the sector. With small, international classes and an accredited internship in the heart of the global PR industry, this industry-oriented programme ensures the practical skills and theoretical knowledge you need to enhance or kick-start your career in this dynamic and competitive field.”

Dr. Nicola Mann Programme Leader

What our students say

“My time spent at Richmond was much different from my previous university in the sense that it was much more hands-on. The University enabled me to experience PR and advertising first-hand, through their internship programme.

Throughout my internship, I had regular contact with my University mentor, who always helped to point me in the right direction. I feel as though the inclusion of an internship programme in the degree had a hugely positive impact on my study at Richmond, as I was truly able to put all the theory they had taught me over the years into practice.

Lastly, the combination of both a US and UK degree was a privilege as I had always hoped to perhaps work in the US one day and with this double accredited degree, this would be much easier to accomplish now.

“The MA Advertising & PR course means I will carry into my professional career a new level of balance, discipline, adaptability, and organisational skills for a successful future.”

“I decided to study my MA at Richmond as I only wanted to pursue a postgraduate degree if it was practical and relevant to my career, so Richmond was a perfect fit for me.

I’ve really enjoyed writing press releases, creating advertising and PR plans and even presenting, which was scary initially but we did so many presentations throughout the year that by the end, I was really comfortable with it.

I was very fortunate as I did a summer internship with a PR agency who specialise in healthy food and drink and natural beauty brands, where I was able to put what I learned at Richmond to use. Shortly after, they offered me a permanent position as a Junior Account Executive, so it’s worked out brilliantly.”

Study MA Advertising & Public Relations

Sign up and find out about our programmes, generous scholarships and what life is like at Richmond.

Register your interest ➝

Want to study and train?

Riasa london.

RIASA is excited to announce that from September 2025, we will be expanding our UK college soccer offering by launching our first-ever London Roster. Aspiring student-athletes will have the choice of 30 undergraduate and postgraduate programmes – all US/UK dual accredited, alongside a challenging and rewarding soccer development programme.

Sport Ed Ex

Sport Ed Ex combines the provision of performance coaching and playing pathways in Rugby and Cricket for aspiring athletes (men and women) aged 18 and over with the opportunity to study at Richmond American University London, offering students the unique opportunity to study a wide variety of dual accredited (US/UK) undergraduate degree courses.

Enhance your employability

Our students have gone on to a range of successful careers in finance, business, media and not-for-profit organisations thanks to the unique teaching experience at Richmond. We spoke to those alumni as well as faculty members and employers about career prospects for future students graduating with a dually accredited liberal arts degree.

We have a lot to offer at Richmond American University London

Accommodation, careers & internships, scholarships, student life, download postgraduate prospectus.

Flick through and download our Postgraduate Prospectus to find out more about the programme, integrated internships & unique career opportunities.

Programme News

Graduation 2024: watch the events, world environment day, wednesday 5 june, riasa team goes international, riasa is heading to the ‘big apple’, related programmes, ba art history & visual culture, ma advertising & public relations, ma art history & visual culture, msc digital marketing with data analytics, discover richmond.

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• Environment
• Energy infrastructure

Policy statement on onshore wind

• Department for Energy Security & Net Zero
• Department for Levelling Up, Housing & Communities
• HM Treasury

Published 8 July 2024

© Crown copyright 2024

This publication is licensed under the terms of the Open Government Licence v3.0 except where otherwise stated. To view this licence, visit nationalarchives.gov.uk/doc/open-government-licence/version/3 or write to the Information Policy Team, The National Archives, Kew, London TW9 4DU, or email: [email protected] .

Where we have identified any third party copyright information you will need to obtain permission from the copyright holders concerned.

This publication is available at https://www.gov.uk/government/publications/policy-statement-on-onshore-wind/policy-statement-on-onshore-wind

1. Delivering our clean power mission will help boost Britain’s energy independence, save money on energy bills, support high-skilled jobs and tackle the climate crisis. We are therefore committed to doubling onshore wind energy by 2030. That means immediately removing the de facto ban on onshore wind in England, in place since 2015. We are revising planning policy to place onshore wind on the same footing as other energy development in the National Planning Policy Framework (NPPF).

2. Currently, planning policy includes two tests, set out in footnotes 57 and 58 to paragraph 163 of the NPPF, that apply only to onshore wind. Together they say that development can only be considered acceptable:

a. In areas either allocated in a development plan or through Local Development Orders, Neighbourhood Development Orders and Community Right to Build Orders. This sets a higher bar than is set for other forms of development.

b. With the narrow exception of proposals brought forward by Neighbourhood Development Orders and Community Right to Build Orders, where the proposal has proved community support. In practice this has often been interpreted to mean that any opposition means the proposal cannot be considered acceptable.

3. These policy tests no longer apply. The removal of these tests from planning policy means that onshore wind applications will be treated in the same way as other energy development proposals.

4. These changes take effect today (8 July 2024). The government will confirm this position to Parliament on 18 July, following the State Opening. These changes will also be reflected in the forthcoming NPPF update.

5. Through that update we will go further and set our proposals for wider changes to support renewable energy development. Alongside this we will consult on bringing large onshore proposals into the Nationally Significant Infrastructure Project regime, to support quick determination, followed by a revised National Policy Statement. Local communities will play an essential part in delivering this mission and we will empower them to participate in decisions on local infrastructure. Communities should rightly benefit from hosting local renewable energy infrastructure and that is why we will shortly publish an update to the Community Benefits Protocol for Onshore Wind in England.

Annotated NPPF extract

162. In determining planning applications, local planning authorities should expect new development to:

a) comply with any development plan policies on local requirements for decentralised energy supply unless it can be demonstrated by the applicant, having regard to the type of development involved and its design, that this is not feasible or viable; and

b) take account of landform, layout, building orientation, massing and landscaping to minimise energy consumption.

163. When determining planning applications 57 for renewable and low carbon development, local planning authorities should:

a) not require applicants to demonstrate the overall need for renewable or low carbon energy, and recognise that even small-scale projects provide a valuable contribution to significant cutting greenhouse gas emissions;

b) approve the application if its impacts are (or can be made) acceptable 58 . Once suitable areas for renewable and low carbon energy have been identified in plans, local planning authorities should expect subsequent applications for commercial scale projects outside these areas to demonstrate that the proposed location meets the criteria used in identifying suitable areas; and

c) in the case of applications for the repowering and life-extension of existing renewable sites, give significant weight to the benefits of utilising an established site, and approve the proposal if its impacts are or can be made acceptable.

Footnotes to paragraph 163 (no longer apply)

57 ( no longer applies ) Wind energy development involving one or more turbines can also be permitted through Local Development Orders, Neighbourhood Development Orders and Community Right to Build Orders. In the case of Local Development Orders, it should be demonstrated that the planning impacts identified by the affected local community have been appropriately addressed and the proposal has community support. 

58 ( no longer applies ) Except for applications for the repowering and life-extension of existing wind turbines, a planning application for wind energy development involving one or more turbines should not be considered acceptable unless it is in an area identified as suitable for wind energy development in the development plan or a supplementary planning document; and, following consultation, it can be demonstrated that the planning impacts identified by the affected local community have been appropriately addressed and the proposal has community support.

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We create campaigns that help brands leap ahead of their competitors.

In a world where ‘media’ covers such a vast range of marketing capabilities that can significantly impact a business, we believe it should be seen as a lever for growth.

From investment setting and audience construction to commerce strategy and content partnerships, we offer a broad mix of marketing services and all the tools brands need to achieve disproportionate growth.

It’s a shift in mindset. A new way of thinking about media. And a leap forward for brands.

How we do it

Everything we do is designed to help brands leap forward – from the capabilities we offer and the way we manage our people to omni studio, our proprietary planning tool..

Omni Studio sits within Omni, Omnicom Group’s leading marketing orchestration and insights platform. It unites every aspect of our business in one connected space and provides a platform where our people can collaborate in real-time and build campaigns for their clients – from research and audience building to channel selection and optimization.

Omni Studio is a gamified system that provides the ultimate competition of ideas on every client brief. It allows our teams to share briefs across the whole network and incentivizes individuals to provide great ideas. So our clients get access to 6,000 minds, not just six.

Through Omni Studio, we generate over 70,000 unique ideas per year.

Investment Planning

Strategic Planning

Implementation Planning

Media Negotiation, Buying and Bid Management

Audience Management

Inventory Management

Data Analytics

Commerce Strategy

Commerce Planning and Execution

Media and Ad Operations

Measurement and Reporting

Technology Consultancy

Organizational Consultancy

Content Development

Sponsorship and Partnerships