free business plan for fast food

• Sample Business Plans
• Food, Beverage & Restaurant

Fast Food Restaurant Business Plan

Planning on starting a fast food restaurant? It can be an excellent way to create a niche business, serve a diverse customer base, and make a great career in the food service industry, but you need detailed planning for it.

That’s where you need a business plan; it will not only help you secure funding but will also provide a roadmap for seamless business operations.

Need help writing a business plan for your fast food restaurant business? You’re at the right place. Our fast food restaurant business plan template will help you get started.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How To Write A Fast Food Restaurant Business Plan?

Writing a fast food restaurant business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the whole business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Products and services:.

• For instance, your products and services may include menu items, combo meals, takeout and delivery services, combo meals, and catering services.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

2. Business Overview

The business overview section of your business plan offers detailed information about your restaurant. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

• Vegetarian fast food restaurants
• Pizza chains
• Mexican fast food restaurants
• Asian fast food restaurants
• Sandwich shops
• Fried seafood restaurants

Describe the legal structure of your fast food restaurant, whether it is a sole proprietorship, LLC, partnership, or others.

Mission Statement:

Business history:.

• Additionally, If you have received any awards or recognition for excellent work, describe them.

Future Goals:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, young adults, millennials, and busy professionals can be an ideal target market for a fast food restaurant.

Market size and growth potential:

Competitive analysis:, market trends:.

• For instance, there is an increasing demand for healthier food options; explain how you plan to cater to this growing market.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your fast food business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Fast Food Menu:

Beverages and desserts:.

• For instance, dramatic style involves using longer & thicker lashes for a glamorous look.

Food Preparation and Safety Measures:

This section should explain your food preparation process, cooking methods, and how your business aligns with food safety regulations.

Special Services:

In short, this section of your fast food restaurant plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

• For example, fresh and quality ingredients, unique menu items, sustainability, and ethical practices could be some of the great USPs for a fast-food restaurant.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your fast food restaurant business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your fast food restaurant, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & machinery:.

• Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your fast food restaurant’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

• It should include key executives, master chefs, senior management, and other department managers (e.g. operations manager.) involved in the fast food restaurant operations, including their education, professional background, and any relevant experience in the food industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your fast food restaurant, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the restaurant industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your fast food restaurant business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample fast food restaurant business plan will provide an idea for writing a successful fast food restaurant plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our fast food restaurant business plan pdf .

Related Posts

Pizza Shop Business Plan

Food Cafe Business Plan

Library of Sample Business Plans

Top AI Business Plan Generators

Restaurant Business Plan

Business Plan Outline for Small Business

Frequently asked questions, why do you need a fast food restaurant business plan.

A business plan is an essential tool for anyone looking to start or run a successful fast food restaurant business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your fast food restaurant.

How to get funding for your fast food restaurant business?

There are several ways to get funding for your fast food restaurant business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your fast food restaurant business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your fast food restaurant business plan and outline your vision as you have in your mind.

What is the easiest way to write your fast food restaurant business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any fast food restaurant business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our   business plan software .

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Create a great Business Plan with great price.

• 400+ Business plan templates & examples
• AI Assistance & step by step guidance
• 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

Fast Food Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Fast Food Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Fast Food Restaurant Business Plan & Template

You’ve come to the right place to create your fast food business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their fast food businesses.

Fast Food Business Plan Example

Below are links to each section of a fast food restaurant business plan sample:

Next Section: Executive Summary >

Fast Food Business Plan FAQs

What is a fast food business plan.

A fast food business plan is a plan to start and/or grow your fast food restaurant. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your fast food business plan using our Fast Food Business Plan Template here .

What Are the Main Types of Fast Food Businesses?

There are many types of fast food businesses. The most common fast food restaurants serve hamburgers, fries, and soft drinks. Other common fast food establishments serve chicken, Chinese food, Mexican food, and pizza. There is a recent trend in fast food restaurants serving healthier options such as smoothies, wraps, sandwiches, and salads. A fast food restaurant can be centered around any food genre that is able to be prepared fast and in large quantities to serve multiple customers daily.

What Are the Main Sources of Revenue and Expenses for a Fast Food Restaurant?

The primary source of revenue for a fast food restaurant are the food and drink items sold at the establishment.

The key expenses are the costs to source the ingredients for the menu items, kitchen equipment and supplies, overhead expenses for the staff and rent, and any marketing costs the restaurant chooses to partake in.

What is the Difference Between a Franchise and Non-Franchise Fast Food Restaurant?

A franchise fast food restaurant is a business that is owned and operated by someone who has a contract with a larger company. That company provides the products, training, and marketing for the smaller business. A non-franchise fast food restaurant is a business that is independently owned and operated.

Franchise fast-food restaurants have a set of guidelines and standards to which they must adhere in order to use the franchise name. Non-franchise fast food restaurants do not have these guidelines and can vary greatly in terms of quality, cleanliness, and customer service.

How Do You Get Funding for Your Fast Food Business?

Fast food businesses are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Another option for a fast food business is to obtain a small business loan. SBA loans are a popular option as they offer longer loan terms with lower interest rates. Outside investors, crowdfunding, and/or friends or family are other typical funding options. This is true for a fast casual restaurant business plan or a takeout restaurant business plan.

What are the Steps To Start a Fast Food Business?

Starting a fast food restaurant can be an exciting endeavor. Having a clear roadmap of the steps to start a successful fast food business will help you stay focused on your goals and get started faster.

1. Write A Fast Food Business Plan - The first step in starting a business is to create a detailed fast food business plan that outlines all aspects of the venture. This should include market research on the fast food industry and potential target market size, information on your fast food menu, marketing strategy, pricing strategy and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your fast food business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your fast food business is in compliance with local laws.

3. Register Your Fast Food Restaurant   - Once you have chosen a legal structure, the next step is to register your fast food business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your fast food business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Fast Food Equipment & Supplies - In order to start your fast food business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your fast food business. Marketing efforts includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising to reach your target audience.

Where Can I Get a Fast Food Business Plan PDF?

You can download our free fast food business plan template PDF here. This is a sample fast food business plan template you can use in PDF format.

How to write a Fast Food Business Plan: Complete Guide

• January 3, 2023
• Food & Beverage

50 million Americans (37% of the US population) consume fast food daily: the US is undeniable the biggest market for fast food worldwide. Yet, before you can open your own fast food restaurant, you will first need to prepare a solid business plan.

Indeed, a business plan is mandatory for any business that seeks funding from private investors or to get a loan from a bank (like a SBA loan ).

In this article we go through, step-by-step, all the different sections you need in the business plan for a fast food restaurant . Use this template to create a complete, clear and solid business plan that get you funded.

1. Fast Food Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

If the information you provide here is not concise, informative, and scannable, potential lenders and investors will lose interest.

Though the executive summary is the first and the most important section, it should normally be the last section you write because it will have the summary of different sections included in the entire plan.

Why do you need a business plan for a fast food?

The purpose of a business plan is to secure funding through one of the following channels:

• Obtain bank financing or secure a loan from other lenders
• Obtain private investments from investment funds, angel investors, etc.
• Obtain a public or a private grant

How to write your fast food’s executive summary?

Provide a precise and high-level summary of every section that you have included in the business plan of your fast food restaurant. The information and the data you include in this section should grab the attention of potential investors and lenders immediately.

Also make sure that the executive summary doesn’t exceed 2 pages in total: it’s supposed to be a summary for investors and lenders who don’t have time to scroll through 40-50 pages, so keep it short and brief.

The executive summary usually consists of 5 major sub-sections:

• Business overview : start by introducing your fast food restaurant, where it is located, how big it is (space, seating arrangement, counters, etc.) and give a brief of the fast food items (a sample menu) that you want to sell as well as their average prices. Also, mention whether you plan to open an independent fast food restaurant or a franchise restaurant instead.
• Market overview : should contain an overview of the expected market size , target audience , and demography. Also provide here a quick overview of your competitors
• People : first, introduce your fast food’s management. Provide a brief (no more than a couple of sentences each) of the experience and track record of the team. Also, speak about your hiring plans: in other words, how you intend to run the business (what are the different teams and how many employees will you hire?)
• Financial plan : how much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits ? You can also include here a chart with your key financials (revenue, gross profit, net profit )
• Funding ask : what loan/investment/grant are you seeking? How much do you need? How long will this last?

Fast Food Financial Model

Download an expert-built 5-year Excel financial model for your business plan

2. Fast Food Restaurant Business Overview

In this section of the business plan, you will provide details about your fast food restaurant.

You must answer here some important questions that potential investors and lenders often ask about your business and operations. Here are some examples of questions you must answer:

• What is the rationale behind your opening a fast food restaurant today?
• What’s the fast food restaurant’s location and why did you select that location?
• Why did you select the type of fast food restaurant you want to open?
• What will be the food items you will offer?
• What will be your pricing strategy and why?
• What is your expected customer footfall?
• What will be the legal structure of your company?

a) History of the Project

Any business overview must start with explaining the history of the project. There are 2 components here:

• Passion & experience of the business owner
• Rationale behind starting a fast food restaurant today

Passion & experience

You may or may not have prior experience. If you have experience, speak about it and how it will help you to run your business. For instance, you may have been a regional manager of a leading fast food brand for 5 years, and now you want to start your own fast food restaurant and use your knowledge to run it more efficiently.

Is there a certain problem (or perhaps, a set of problems) that your fast food restaurant will try to solve when it comes into existence? For example, there may not be any fast food restaurant offering tacos and burritos while there are enough restaurants offering burgers, fries, chicken sandwiches, pizzas, etc.

But that’s not all! The market must be suitable for a business to exist and thrive. For instance, if you are trying to open your fast food restaurant offering tacos and burritos in an area where there isn’t enough demand for those food items, you may run into losses.

Similarly, if the major chuck of the target audience is between the age group of 15 to 25 with limited income, offering high-priced food will not provide the price/value relationship they seek. Offering pricey food will only stretch their budget.

The rationale behind your project must be backed up by a thorough analysis of the industry in the area where you plan to open your fast food restaurant. This is what we will cover under Market Overview further below.

b) Business Model

This section of the Business Overview should explain what type of business model and fast food restaurant you want to open. For example:

• Will you open a franchise or an independent restaurant instead?
• Will you buy an existing fast food restaurant and do some remodeling, or will you start a new fast food restaurant and design it from scratch?
• Will you go for a traditional brick-and-mortar store or will you settle for a mobile vending model to reduce overhead?

What are the different types of fast food restaurants?

There are multiple types of fast food restaurants. Some of them that you may consider include, but are not limited to:

• Burgers & Fries : In this type of fast food restaurant, you will specialise in burgers and fries, but you can also sell shakes, smoothies, etc.
• Tacos & Burritos : you may go for variations like Mexican-American fusion or original Mexican soft corn tortillas for example here
• Chicken : Your specialty may be chicken based. For instance, you can sell fried chicken, chicken sandwiches, etc.

Apart from food-based selection, you can also choose whether you want to open a sit-in restaurant, drive-through or food truck instead.

c) Products & Services

It is needless to say that the products that you will sell through your fast food restaurant will depend on the type of restaurant you are opening. So give here an overview of the menu you will offer your customers. Yet, if there are too many products, highlight the main ones and save the rest for the appendix instead.

Another important thing that you must mention is how you are going to source the products. For example, if you are opening a burger and fries restaurant, will you be baking the buns yourself or buying mass-produced buns?

Finally, a fast food restaurant is all about delivery speed. People visiting these restaurants are busy and usually don’t have the luxury of sitting for long durations. You can still add a few services like mobile and laptop charging areas (those who visit your restaurant), home or office delivery for super-busy folks who can’t step in, etc.

d) Pricing Strategy

This is where you will provide an overview of your pricing strategy. For instance, you may sell the products at a lower price point than your competitors because you enjoy a bulk purchase discount from the product supplier.

Again, product quality matters. For example, if you are using organically farmed products, you may charge higher than your competitors. Similarly, if you are creating something super unique, you may charge extra. The size and quantity also factor in. Think of the Quadruple Bypass Burger or the Octuple Bypass Burger of the Heart Attack Grill which cost $20.25 and $29.80 per burger.

Your pricing strategy will also significantly depend on the spending capability of the target audience in your area of operation. 

For example, if you are trying to sell super high-quality fast food products in a neighborhood where the target audience is major students, teens, and day laborers with no, limited, or fixed income, highly-priced products may not sell well. Thus, you must always factor in the spending power of your target audience while developing your pricing strategy.

Pricing table

It’s always good practice to create a pricing table to provide price ranges for your products. Yet, you don’t need to provide exact pricing for each product.

For example, if you are selling different variants of beef burgers, you don’t need to list each burger. Instead, just mention something like: Beef burgers – $7.50 to $15.50.

Offering a pricing chart is important as it will allow investors to tie your pricing strategy with your financial projections later on.

e) Legal Structure

Finally, your business overview section should specify what type of business structure you want. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

3. Fast Food Market Overview

A complete understanding of the market where you want to operate is important for the success of your business. That’s also something you must showcase in your business plan.

For example, if you are trying to sell high-calorie burgers to a health-conscious target audience, you will probably fail. Similarly, if you are trying to sell high-priced food items to day laborers with very limited income, they will most likely not buy from you.

Therefore, you must cover here 3 important areas:

• Industry Size & Growth : how big is the fast food industry in your area? What is its growth rate (or decline rate) and what are the factors contributing to its growth or decline?
• Competition Overview : how many competitors are there? How do they compare vs. your business? How can you differentiate yourself from them?
• Customer Analysis : who is your target audience? What type of fast food products do they prefer? How regularly do they eat fast food? How much do they spend on fast food per month?

a) Fast Food Industry Size & Growth

How big is the fast food industry in the us.

According to Zippia , the US fast food industry market size in 2021 was worth $297 billion, and is expected to grow at a CAGR of 5.1% over 2020-2027.

When it comes to the number of fast food restaurants, there were 197,653 in 2021: that’s an average annual turnover of $1,500,000 per restaurant..!

How big is the fast food industry in your area?

After getting a clear picture of the fast food industry in the US as a whole, narrow down to your location. Yet, you may not find this information anywhere (at least not for free). In that case, you can use our guide to estimate the TAM, SAM, and SOM for your business. Here is an example of how to do it:

We know the average annual turnover per fast food restaurant is around $1.5 million. Therefore, if the area where you want to open your fast food restaurant has 30 competitors (say, in a 10-mile radius), you can assume the fast food industry in your area is worth approximately $45 million .

How fast is the fast food industry growing in your area?

Looking at public information online, we know that the US fast food market grew from $209 billion in 2011 to $295 billion in 2019: that’s an average of 5.14% per year..!

What about where you live? US national averages can be a great addition to your business plan, yet they don’t necessarily help to assess the fast food industry where you want to open your store.

For example, the industry might be growing in the US, but declining in your region for a number of reasons (decreasing population or disposable income, etc.).

As you likely won’t find this information online, you can instead rely on the number of fast food restaurants to calculate the average growth rate of the industry in your area.

For example, if the region had only 21 fast food restaurants in 2011 and 30 in 2019, you can assume that the average annual growth rate of the fast food industry in the area is 5.4%, in line with the US average.

b) Fast Food Competition Overview

Studying your competitors’ business models is vital. You need to understand what makes them successful or why they fail. A clear understanding of their fast food offerings, marketing strategies, etc., will allow you to provide a better service.

If your competitors are offering nearly the same products & services, then what is their market share and how do they market their products & services to attract new customers?

It is always a good idea to do some research (if necessary, physically visit your competitors without revealing your business intentions) and create a comparative table summarizing their product & service offerings, marketing strategies, target audience, etc.

Here is a sample table that you can use:

Fast Food Restaurant SWOT Analysis

SWOT stands for Strength, Weakness, Opportunities, and Threats. This analysis will help lenders and investors better understand how you compare vs. competitors as well as the overall risk and reward profile of your business.

Here is a sample that you can use as a reference:

• Strengths : Worked as a regional manager at a leading taco & burrito chain for 5 years; master’s degree in business administration from a reputed institute
• Weaknesses : Startup cost, no initial brand reputation
• Opportunities : Industrial and office area with a high concentration of day laborers, contract workers, and immigrants with low income looking for low-priced yet filling food
• Threats : Well-established brands are introducing a specialized line of low-cost food offerings to capture the target market

c) Customer Analysis

This is the sub-section where you will provide a detailed analysis of your target audience.

Some important points that you must include in your customer analysis include:

• Age and gender distribution (you can get local demographic data from census.gov )
• Average monthly income and disposable income
• Average spend on fast food (per month or per year)
• Types of fast foods they prefer
• The expected price range for fast food
• Inclination towards loyalty programs & free perks
• Things they dislike about existing fast food restaurants and what they expect to be improved

You can add as many data points as required to validate your business decision. The idea here is to display your deep understanding of the target audience and their needs, preferences, and expectations. This knowledge can help you to tailor your products & services to attract new customers.

4. Sales & Marketing Strategy

This is the segment where you outline your customer acquisition strategy. Try to answer the following questions:

What is your Unique Selling Proposition (USP)?

• What are the different marketing strategies you will use?
• How do you intend to track the success of your marketing strategy?
• What is your CAC or customer acquisition cost?
• What is your marketing budget?
• What introductory promos and offers do you intend to provide for attracting new customers?

What marketing channels do fast food restaurants use?

A few marketing channels that fast food restaurants typically use are:

• PPC ads, Instagram / Facebook ads, etc.
• Social media content
• Billboards & signages
• Loyalty programs
• Pamphlets & flyers

It is not necessary to use all channels. Instead, you can start by focusing on a few of them, and include other marketing strategies later.

Also, you must have a fair and nearly accurate estimate of your marketing budget. Failure to display a well-planned and adequate budget for advertising and marketing may lead to investors losing confidence.

In other words, how do you differentiate yourself vs. competitors? This is very important as you might need to win customers from competitors.

A few examples of USPs are:

• Product quality : you may be offering higher quality products vs. your competitors, for example, burger buns made from fertilizer-free organically grown wheat
• Location : your restaurant may be located closer to your target audience and/or closer to a busy street where new potential customers can see your signage
• Price : your products may be cheaper vs. competitors
• Uniqueness : you may be the only taco restaurant (in an area with high population of Mexican migrants) that uses authentic Mexican-style soft corn tortillas

Your USP will depend on your business model, competitor analysis , and target audience. Whatever your USP be, it should be clear and appeal to your target audience.

5. Management & People

You must address 2 things here:

• The management team and their experience
• The organizational structure : different team members and who reports to whom

Small businesses often fail because of managerial weaknesses. Thus, having a strong management team is vital. Highlight the experience and education of senior managers that you intend to hire to oversee your fast food business.

First, describe their duties, responsibilities, and roles. Also, highlight their previous experience and explain how they succeeded in their previous roles.

If they have specialized training and experience (such as a professional degree in business management, managerial experience in a leading fast food chain, a proven track record of designing & executing successful marketing campaigns for famous restaurants leading to a measurable increase in ROI, etc.), add that information.

Organization Structure

Even if you haven’t already hired a general manager, administrative staff, busboy, cashier, chef, kitchen helpers, and other relevant staff members, you must provide a chart of the organizational structure defining hierarchy and reporting lines.

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan for a fast food .

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your fast food is an attractive investment.

There should be 2 sections to your financial plan section:

• The startup costs of your project (if you plan to start a new fast food, renovate your restaurant, etc.)
• The 5-year financial projections

a) Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a fast food, startup costs are all the expenses you incur before you open your fast food and start making sales . These expenses typically are:

• The leasing deposit for the space (if you rent) or to buy the real estate (if you buy)
• Renovations and improvements
• Equipment & appliances
• Furniture & tableware

Of course, the startup costs depend on a number of factors, like the size of your restaurant, its location, the facilities, the menu, etc.

On average, it costs $89,000 to $266,000 to open a casual pizzeria (1,500 sq. ft.) in the US. In comparison, a 150-seats restaurant will cost more: $484,000 to $685,000.

Note that these costs are for illustrative purposes and may not be fully relevant for your business. For more information on how much it costs to open and run a restaurant, read our article here .

b) Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model for your fast food restaurant.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in the business plan of your fast food.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

• How much revenue do you expect to generate over the next 5 years?
• When do you expect to break even?
• How much cash will you burn until you get there?
• What’s the impact of a change in pricing (say 15%) on your margins?
• What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

• The number of covers (customers or orders) over time ;
• Your expected revenue ;
• Operating costs to run the business ;
• Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing, cost of raw materials (food supplies) and your sales volume. Indeed, a small change in these assumptions may have a significant impact on your revenues and profits.

7. Use of Funds

This is the last section of the business plan of your fast food restaurant. Now that we have explained what your fast food’s business model and concept are, what is your menu, your marketing strategy, etc., this section must now answer the following questions:

• How much funding do you need?
• What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
• How long will this funding last?
• Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

• What percentage of the total funding the loan represents?
• What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

• What percentage ownership are you selling as part of this funding round?
• What is the corresponding valuation of your business?

Use of Funds

Any business plan for a fast food restaurant should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in paying your employees’ salaries and the inventory? Or will it cover mostly the cost for the lease deposit and the renovation?

For the use of funds, we also recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

Related Posts

How Profitable is a Fast Food? Profits & Breakeven Analysis

How To Build a Financial Model for a Pizzeria?

Privacy overview.

Fast Food Restaurant Business Plan

Starting or growing a fast food business? Use this fast food restaurant business plan example as your guide to create your own custom plan to start a food truck, kiosk, or fast food franchise. You can even download it for quick editing.

After all, it’s always easier to edit something that to write it from scratch. That’s why we provide this fast food business restaurant plan free for downloading. You can modify the concepts presented in this plan to fit your specific needs and goals.

Download this Fast Food Business Plan free for easy editing in Google Docs or Microsoft Word:

Table of Contents

1.0 Fast Food Business Plan – Executive Summary

1.1 company & industry.

Nudlez, a Washington Corporation, is in the fast-food service industry. The company has developed a unique business model that reduces overhead by utilizing mobile vending units as opposed to brick and mortar stores. This is a very popular alternative to dining in larger business centric cities.

1.2 PRODUCTS & SERVICES

Nudlez provides high quality, fast-served Asian-styled meals, based on a central theme of noodles. The meals cater for variety and are delivered fresh faster than other noodle-based products. The meals are provided to the consumer initially through mobile Noodle Vending Units (NVU’s), which provide widespread point of sale coverage. The NVU’s are state-of-the-art, complying with health regulations. The first trial NVU was tested in Seattle in July 20XX, receiving great response. The NVU will become a product in itself, as Nudlez expands rapidly through franchising. Nudlez is a globally transportable business.

1.3 FAST FOOD RESTAURANT BUSINESS PLAN: MARKET ANALYSIS

1.4 STRATEGY & IMPLEMENTATION

Nudlez will build brand recognition through its Noodle Vending Units being placed strategically throughout large cities’ business districts. Once brand recognition has been achieved, catering services will be offered, and the Nudlez products will be available in supermarkets. Additionally, Nudlez offers franchise opportunities to help further expand its reach, along with adding an additional revenue stream.

1.5 MANAGEMENT

The owners have significant experience in: the hospitality industry, advertising, and business management. The founder previously owned two very successful Thai restaurants in Seattle but grew tired of paying exorbitant rent hoping customers would turn up each night. His Nudlez concept takes the product to the street!

1.6 FINANCIAL PLAN

Nudlez has strong financials, and is always cash flow positive. Revenues are projected to grow to nearly $58,000,000 by Year 5, with EBITDA totaling $15,000,000. An initial analysis indicates that only 100 meals per day per NVU must be sold to break even. The strong financial plan ensures that the company will be attractive as an acquisition for exit.

1.7 FUNDS REQUIRED & USE

The purpose of this business plan is to raise $1,500,000 from an investor, in the form of a convertible and redeemable note, providing a 32% compound annual return. Nudlez is committed to the rollout of its ‘wok-fresh’ fast food business in 20XX.

2.0 Company Summary

2.1 legal entity & ownership.

Nudlez is trademark registered. Nudlez Inc. was incorporated in the State of Washington in March 20XX. Nudlez is currently equally owned by Mr. Dan Billings and Mr. Bill Cook. They have already spent over $75,000 in direct costs of product testing and development, and will commit a further $200,000 in 20XX, prior to funds being required from the investor. Both owners will each hold two voting rights on the Board with the investor holding one.

2.2 HISTORY

For a start, shop fronts in good locations are expensive. The key to making such a venture successful domestically would be to ensure that the vendor outlets are very hygienic, comply with health standards, serviced by an efficient re-supply network producing consistent meals, with professionalism and quality paramount. He spent considerable time designing a purpose built Noodle Vending Unit. He also moved back to Seattle and renewed his ties in the culinary community to elicit the design of fresh and tasty meals to be served from the NVU. The Nudlez brand was born! Realizing the opportunity to seize a market niche through rapid expansion, the inventor also joined forces with an experienced international business team to develop and implement that initiative.

2.3 FACILITIES & LOCATIONS

During the start-up phase of the business, food sales revenue will come from NVU lunchtime customers in busy Seattle CBD locations. A small office will be setup in Seattle that will serve as the headquarters of the company.

3.0 Mobile Cooking Unit (Food Truck) Products and Services

3.1 product description.

These two products symbiotically solidify the Nudlez brand name. Nudlez is a state-of-the-art stir-fry noodle street vending system. While Nudlez’s footprint in the three major metropolitan cities in Washington will be underpinned by the NVU fleet and a smaller number of strategically placed Nudlez stores, the aim in year-3 is to diversify the revenue stream by selling the meal product alone in supermarkets for home preparation and consumption.

3.2 FEATURES & BENEFITS

Fast & affordable meals.

The NVU operator cooks the meals in front of the customer within sixty seconds, using fresh ingredients. As implied by the Nudlez tagline ‘wok fresh’, each serving of noodles is a taste sensation, freshly cooked-to-order and served piping hot in a convenient cardboard pail. Customers are invited to create their own noodle dish following three easy steps: Step 1: Select Noodle Type; Step 2: Add Sauce; Step 3: Choose Protein. Compared to the meals offered by competitors, Nudlez offers a fresh, tasty, nutritious alternative. Nudlez may be slower than some fast food from the point of order, but it is significantly fresher, more nutritious, and almost 50% more profitable.

One secret to the speed of Nudlez meals is that the meats and vegetables are pre-blanched and hygienically sealed in the same pail that the customer eventually receives. The operator simply removes from the fridge, and combines with noodles and sauce in the wok.

Noodle Vending Unit

Each NVU cart is immaculately presented in stainless steel and branded in strong colorful graphics. At night the noodle stand benefits from its own internal lighting. Construction is of the highest quality kitchen-grade stainless steel. It is designed to be versatile for use in just about any place where it is legal to sell food from a temporary stall. In comparison to standard ‘caravan-type’ vendor units, the NVU has major advantages in that it is: cheaper to produce, smaller size for better site access, self-sustaining power (no mains required short-term), easily moved by one person, unique look, hygienic and cheap to service.

3.3 COMPETITION

The range of competitors spans the market dominants like McDonalds to sandwich and sushi bars to ‘vendor’ foods like kebabs. However, when looking for closer similarity to Nudlez’s offering, we arrive at the specialized noodle-based products provided by such companies as ‘Noodlist’. A storefront operation located close to Pioneer Square in Seattle, the meal variety at ‘Noodlist’ is slightly broader. However speed of preparation is significantly slower than Nudlez, necessitating the addition of standard pre-cooked, oily and somewhat bland Asian fare to satisfy the ‘time-poor’ consumers. It is only this time constraint that is satisfied though, as taste and nutrition are compromised. The lack of speed in the fresh cooked Asian fast food market is emphasized by another competitor, ‘Hot Wok’, offering noodle-based meals in the Sea-Tac International Airport, where a sign on the counter informs consumers that meals may take up to thirty minutes to prepare. A captive consumer group is not being exploited here. Nudlez will change that.

‘Wok in a Box’ is an Oregon competitor that intends to open stores in Washington beginning in 20XX. The company currently operates 16 stores in the Pacific Northwest. Market research indicates company revenue for 20XX reached $5 million, representing a growth rate of 78 percent over the prior year. This growth is encouraging to Nudlez, which through the use of its NVU’s and its other competitive advantages will gain broader exposure. The existence of such competitors makes Nudlez an attractive acquisition or merger proposition.

3.4 COMPETITIVE EDGE/BARRIERS TO ENTRY

• Unique modality of fast-food availability, with unmatched preparation times
• Lower capital costs and overheads and high margin unit sales through broad exposure.
• Healthy, fresh, fast, quality, price competitive alternative
• New funky, identifiable brand, professional approach and solid management
• Aimed at segment of large market not currently exploited by the competition

3.5 DEVELOPMENT

The founders of Nudlez have invested a total of $75,000 in development of the NVU, and plan to spend an additional $200,000 over the next year on development of the second generation NVU. The ‘Generation-2’ NVU is currently under design, maintaining versatility yet improving with the introduction of inventions such as the Nudle-Rac.

4.0 Food Truck Market Analysis Summary

4.1 target market.

With Nudlez, the term “customer” holds two meanings; firstly as a reference to “consumers” who may purchase a meal from a Nudlez point of presence, and secondly as “entities” with an interest in owning a Nudlez franchise. The primary target “consumer” group for the first phase of Nudlez fits the profile of a medium to high-income earner, with a healthy and fresh lifestyle orientation. The first phase of the business plan is about growing brand awareness quickly with customers of this profile. Shortly after growing the brand awareness, as part of the Nudlez rapid growth plans, franchisee customers looking for a self-employment opportunity providing good income relative to the hours worked will be targeted. Institutions such as university campuses will also be targeted as potential franchisees.

The profile will then extend through catering to the customer who is looking for a relatively low cost, value-adding product to support private or corporate events. This customer will be served at both the supermarket (DIY) and event catering levels.

4.2 MARKET SIZE

With sales in excess of $105 billion, the market for fast food is substantial, and the opportunity to build and grow a new exciting product with a strong brand is real. Asian style food represented approximately 35% of this revenue. Although the market is mature with heavy buyer/seller saturation, it is heavily segmented on quality, style, modality and price, presenting opportunity for niche market products such as Nudlez. Customers’ perception of ‘healthier’ is an important value proposition. Nudlez provides this, with the added bonus of serving the meal quickly.

The idea that desirable food could be prepared in a quick fashion appeals to a sizeable portion of the market; those in tourism, people engaged in a commercial capacity, busy homemakers and students. These few examples are indicative of a large and growing collection of “time poor” individuals placing increasing value on every spare moment of their day. Nudlez has the ability to match the ravenous need for convenience with the utility that modern, fast paced lifestyles drive. Nudlez negates boundaries of culture, age and preference, through a daily mission to satiate appetites.

4.3 MARKET TRENDS

The economic environment for the successful outlet will take into account the factors and conditions that influence the ability of its target market to afford its product. Consumers today, particularly in business-centric cites, have a relatively high disposable income. Nudlez will be priced competitively with existing alternatives and will strive to attract market share through product differentiation.

4.4 FAST FOOD RESTAURANT SWOT ANALYSIS

The following represents our strengths, weaknesses, opportunities and threats for this fast food business plan:

• Strong product supported by great tasking meals with a strong focus on quality, healthy and competitively priced meals in addition to the speed of producing meals
• Strong brand, which has been tested before full implementation. Emphasis on a fund brand culture
• Market conditions are favorable with Nudlez offering new niche spark in an otherwise static market
• Low development risk as the product currently exists
• Easy, low risk growth through short time to market and short time for NVU construction as well as low cost per unit
• Transferable business model as a result of similarities in trends and the US culture of street style food vending. Ability to capitalize on brand and concept with expansion through franchise and other market segments
• Low management risk due to experienced team and the strong diversification of skills and expertise = holistic results
• High gross margins on meal products, which can be maximized by negotiating bulk purchase agreements with wholesalers.
• Defendability of concept as the meal products cannot be patented; this needs to be addressed by building strong brand awareness and establishing copyright on total quality system. Focus also on rapid growth and securing prime sites in target markets
• NVU restocking logistics is being addressed through NVU design, which ensures breakeven results for a day’s trade without restocking. Central production facilities also being established to support restocking
• Site permits for street vending need to be established before implementation of NVU’s, but also private sites will be secured to reduce exposure to local government issues
• Product may be vulnerable to weaken over time, which can be minimized through product innovation and diversification

Opportunities

• Niche-specific opportunities through monopolizing niche market by building strong brand awareness and leading the street food vending culture through being vigilant with other vending business opportunities.
• Low restriction to NVU operating hours means there can be diversity of venues and access to a very diverse target customer group
• Capitalize on diversity of venues and consumer groups to promote and market expansion through event catering and franchise ownership
• International expansion to Europe, which has a strong culture for street food vending and pre-prepared meals. Target strategic partner for joint venture, master franchise or sale of Nudlez
• Local government regulations in relation to street vendors means permits secured have minimum life period, however change in this area is slow
• Vulnerability to imitation products from competitors will be reduced through rapid development of Nudlez products and brand.
• Short-term site permits means the Nudlez brand needs to be diversified through catering, franchise and supermarket placement
• Seasonal demand for NVU’s meaning inconsistent returns. This can be minimized through diversifying brand through catering, franchising and a supermarket product line.

5.0 Fast Food Restaurant Business Plan Strategy & Implementation

5.1 philosophy.

“To forge a new, vibrant, high quality brand in the fast-food sector; to challenge the established market by offering a fresh, tasty and professional alternative; and to build a robust business model founded on high-yield, low capital outlay products.”

It is our vision that Nudlez will expand predominantly through franchising domestically and then to appropriate international markets. It will diversify through catering and product placement in supermarkets. The possibility of trade acquisition or merger also exists.

5.2 MARKETING STRATEGY

5.3 SALES STRATEGY

The marketing objective of Nudlez is to position itself so that consumers of fast food are confident they are purchasing and consuming a healthy and fresh product, enhanced by the overall delivery experience. The marketing objectives are to:

• Rapidly establish a recognized brand through street vendor points of sale supported by a smaller number of strategically placed hardstand stores
• Position itself as a fresh, tasty and healthy alternative to traditional fast food
• Maintain high gross margins on meal products
• Capitalize on the brand through expansion using franchising and product diversification, which will include catering and supermarket placement

Nudlez’s initial strategy will be focused within Washington, commencing in Seattle then within 18 months expansion into Spokane and the Vancouver/Portland metropolis. Beginning with company owned NVU’s and central production facilities, rapid expansion will then be achieved through franchising in all target areas.

5.4 OPERATIONS

NVU production will be outsourced to a manufacturer in Seattle and has been estimated at $12,500 per NVU. Each city will have company owned NVU’s, shops, a central kitchen premises and support kitchens (hubs).

Product Production and Preparation

Raw product has been sourced from selected Seattle suppliers. It is a competitive quality market, with room for a number of suppliers to diversify risk. The secret to Nudlez’ fast delivery to the customer from moment of order is the blanching and preparation process of the raw product at the central kitchen premises and hub sites. This will be overseen by our master-chef teams, adhering to strict health regulations. All ordering, stocking and quality controls will be managed on an in-house computer based system enabling usage patterns to be monitored maintaining ordering efficiency and minimizing wastage.

5.5 NVU Stocking

A unique system for NVU and store restocking, the Nudle-Rac is currently under design. Essentially providing completely removable internal sectioning to the refrigerators to hold the different meals available, it is spring-loaded so that when one meal is removed, the next meal raises to the top for easy access. At the beginning of each day, a franchisee will arrive at their support kitchen where the Nudle-Rac, preloaded with the day’s meals, will be loaded directly into the NVU’s fridge without having to remove the NVU from the van providing an efficient stocking system and minimizing the time meals spend out of refrigeration. For large catering events, support vans will provide additional pre-stocked Nudle-Racs to onsite NVU’s.

5.6 FAST FOOD RESTAURANT EXIT STRATEGY

It is Nudlez objective to be acquired by another fast food company within five years by posting large revenues and a substantial EBITDA. Additionally, merger options, as well as an IPO may be considered at that time.

6.0 Management Summary

6.1 organizational structure.

Nudlez will be lead by Bill Cook, CEO. He will report to the founders and investors, which will make up the board. The CEO will oversee the CFO, CIO, Food and Human Resources departments.

6.2 MANAGEMENT TEAM

With over 80 years of sector diverse, international strategic and operational combined experience, professionally qualified and with energetic personalities critical to ensuring the Nudlez values, the owners and the management provide the skills to deliver:

• Bill Cook has run start-up business operations, with broad management skills
• Dan Billings has owned and managed 2 successful restaurants and an advertising firm
• David Noor is a financial wiz with broad entrepreneurial appreciation
• Angela Gates is not your typical CIO, with a creative flair and eye for efficiency
• Sheila Arch brings the important HR skills combined with a marketing bent

Bill Cook – CEO & Director (Systems, Strategy & Finance)

Bill is a Seattle boy, born and bred, with an intimate knowledge of the cultural and niche diversities of Seattle. Originally with an honors degree in Civil Engineering, Bill worked in the Seattle construction industry from the 80’s boom time through the recession of the early 90’s. From there he traveled overseas working in such places as the UK, Bosnia (during the war), Romania and Holland. The bulk of his experience in these eight years centered on strategic management of start-up ventures. These ranged from establishing critical engineering support facilities for the UN in Bosnia, to expending Shell’s retail network across Eastern Europe, to property development ventures in Romania. Bill returned to Seattle in 20XX to utilize this broad strategic experience on home soil, initially focusing on the property sector. Bill has known Dan for over 20 years and quickly assessed the potential of his Nudlez idea, convincing Dan that rapid expansion was key to securing the market niche. Bill graduated his MBA with High Distinction in 20XX.

Dan Billings – Director (Marketing & Food Technology)

After a successful career in advertising culminating in the establishment of his own Seattle based agency, Dan entered the hospitality industry. His first venture, Pad Real Thai, a Thai restaurant and takeaway situated on bustling Pine Street, was an instant hit. An innovative and funky menu, supported with clever marketing (including the use of real Bangkok Pad’s for delivery vehicles) saw the business achieve critical acclaim. Rave reviews in Short Black and Cheap Eats to name a few, were followed by televised appearances on ‘Seattle Weekly’ and Seattle’s Food Lover’s Guide. A second Pad restaurant opened in Bellevue, and was awarded the prestigious ‘Bent Fork” award. Dan sold the Pad enterprise in 20XX to pursue business interests in Thailand. It was here, while enjoying Bangkok’s vibrant street food culture, where the Nudlez concept was born. Dan has a degree in Science from the University of Washington.

6.3 PERSONNEL NEEDS

In the long term, the employee/income ratio will be approximately $125,000 per employee. Nudlez will run a lean operation with an emphasis on sales and food production. In years two and three the sales staff will grow from 20 to 110 people, and the production staff will grow from 12 to 277 people. Administration will grow as needed to support this fast food business plan.

7.0 Fast Food Restaurant Financial Plan

7.1 requirements.

The investor’s $1,500,000 will be structured as a redeemable note, convertible to 15% shareholding in Nudlez at the end of year-3. Alternatively, redemption can be done at this time providing a return of $3,450,000 (2.3 times investment), equating to a compound annual return of approximately 32%. The end of year-3 is good point for possible investor exit, as decisions on product expansion into supermarkets will be made at this time.

7.2 USE OF FUNDS

Funds will be used to initially finish development of the NVU and to establish fit out central premises in Seattle, including IT infrastructure. 5 hubs and 5 sites will initially be established in Seattle, following that expansion into Vancouver/Portland and Spokane will begin.

7.3 INCOME STATEMENT PROJECTIONS

Nudlez will be profitable by the end of its first fiscal year, as shown in the attached financial statements. The business will grow dramatically in years two and three.

Break Even Analysis

A break even analysis, assuming zero catering and acquisition stores, reveals less than 100 meals per NVU and 150 per store need to be sold per trading day to achieve break even.

7.4 FAST FOOD BUSINESS PLAN ASSUMPTIONS

We are using the following assumptions in this fast food business plan:

• Number of average rain days for the 3 cities is 12 per month. This equates to approximately 40% of the month, which we have conservatively applied, despite its low probability. The conservatism also allows for logistics accidents, staff truancy, etc. to arrive at 13 trading days/month for NVU’s. (Exclude catering)
• Total employment in the expanded Seattle CBD areas is estimated at over 350,000. Nudlez expects to capture less than 2% of this daily market from CBD NVU’s and stores
• Seattle and Portland/Vancouver are similar sized markets, with Spokane being approximately half the size. Revenue estimates reflect these ratios.
• Gen-1 and first Gen-2 NVU, testing and development costs totaling around $75,000 already spent by inventor are not included in financials.
• First Gen-2 NVU will obtain homologation, meaning that the design has blanket pre-approval with local government, reducing time and cost for individual site permits.
• First 10 NVU’s cost $125,000, including homologation.
• Wastage is estimated at 15% across all food related product (validated in Seattle trials). This will reduce once the ‘Nudle-Rac’ and associated IT systems are in place
• Training, Quality Management Systems and Franchise Operations Manuals will be completed effectively for $220,000 by the end of year 1.

Like this? Share it with your network:

I need help with:, popular topics:.

• Learning SEO
• Generating Sales
• Writing a Marketing Plan
• Writing a Business Plan
• Leading My Team
• Free Marketing Webinars
• Starting My First Business

Got a Question?

Get personalized expert answers to your business questions – free.

Affiliate Disclosure : This post may contain affiliate links, meaning we get a commission if you decide to purchase something using one of our links at no extra cost to you.

You Might Also Like...

Should I Give a Discount on My Consulting Fees?

SEO Title Tag Makeover: 4 Powerful Examples

5 Steps to Design an Effective Employee Engagement Action Plan

4 Actionable Steps to Find a Mentor for Your Business

5 Effective Scheduling Tips To Boost Your Productivity

Business Coaching vs Executive Coaching: 10 Examples

7 Employee Satisfaction Secrets: Nurturing a Happy Small Business Team

Secure Your First 10 Investors: Step-by-Step Startup Guide

SEO Coaching and Marketing Courses

Get More Business

Marketing tools.

• SEO Keyword Tool
• MSP Website Content Kit
• Done-for-You Content
• Graphic Design Tool
• Webinar Automation
• Getting Referrals
• Hubspot Marketing Automation

Popular Downloads

• Marketing Plan Example
• MSP Marketing Plan
• Life Coach Business Plan
• Consulting Business Plan
• How to Write a Business Plan
• Clothing Line Business Plan
• Restaurant Business Plan
• Personal Trainer Business Plan
• Trucking Business Plan
• Pizza Restaurant Business Plan

Free Guides

• B2B SaaS SEO Best Practices
• MSP SEO Marketing Playbook
• Buyer Persona Examples
• How to Increase Google Rankings
• New Client Welcome Package
• How to Create a Happy Customer
• Brand Development Guide
• SaaS Metrics Dashboard
• Marketing and SEO Videos
• Salary Calculator
• Executive Coaching Newsletter
• Contributing Content
• Affiliate Disclosure

Fast Food Business Plan Template & Guidebook

How to write a fast food business plan in 7 steps:, 1. describe the purpose of your fast food business..

It also helps to include a vision statement so that readers can understand what type of company you want to build.

2. Products & Services Offered by Your Fast Food Business.

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your fast food business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

Target market

Customer base , product or service description, competitive analysis, marketing channels, form an llc in your state, 4. write your operational plan., what equipment, supplies, or permits are needed to run a fast food business.

In order to run a Fast Food business, you will need the following equipment, supplies, and permits:

5. Management & Organization of Your Fast Food Business.

6. fast food business startup expenses & captial needed..

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your fast food business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Frequently Asked Questions About Fast Food Business Plans:

Why do you need a business plan for a fast food business.

A business plan is an essential tool for starting and running a successful fast food business. It outlines all the important aspects of the business such as the goals, market analysis, financial projections and budgeting, marketing strategies, key personnel and operations. Having a detailed business plan shows potential investors that you have done your research, thought through all the necessary details, and are serious and organized about starting your fast food business. Additionally, it helps you better understand your customer base and how to satisfy their needs.

Who should you ask for help with your fast food business plan?

Can you write a fast food business plan yourself.

Yes, you can write your own fast food business plan. The process is relatively straightforward, but can be time consuming. A basic fast food business plan typically includes the following sections: Executive Summary, Company Overview, Market Analysis, Competitive Analysis, Product/Service Offering, Marketing Plan, Operations Plan, Financial Plan and Appendices. Each section should include information about your company's mission and goals, target market and industry trends, strategies for success and potential risks. You should also consider including projections for future growth of your business and how you might address any potential challenges.

Related Business Plans

Home inventory business plan template & guidebook, home inspection business plan template & guidebook, home decor business plan template & guidebook, health and wellness business plan template & guidebook, hauling business plan template & guidebook, hardware business plan template & guidebook, handyman business plan template & guidebook, hair extension business plan template & guidebook, handbag business plan template & guidebook.

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

• Purchase History

Fast-Food Restaurant Business Plan Template

Trusted by 1300+ Downloaders

What You Get

• A compelling & detailed pre-written Fast-Food business plan template in WORD
• A full & automatic Fast-Food financial plan model in EXCEL you can easily customize
• Customized text tailored to the Fast-Food business
• The ability to paste advanced charts and tables within a click
• No accounting or specialized financial knowledge needed
• A truly low-cost solution saving you time and money

Fast-Food Restaurant Business Plan Template Description

Our ready-made fast food business plan package includes a robust pre-written business plan in Word and a customizable automatic financial model in Excel tailored to the fast-food business. All you need is to spare a couple of hours customizing the documents to perfectly suit them to your own fast-food restaurant project. Your ready-made fast-food business plan is ideal to pitch your F&B venture to prospective investors and will you plan, execute, fund and launch a successful fast-food outlet. Check below the full content description.

Fast-Food Business Plan Document in Word

Our ready-made Fast-Food Restaurant business plan template is in Word format and includes 23 pages. The document is divided into multiple sections. Each section contains the essential points that are necessary to effectively present your Fast-Food Restaurant project. Each section and sub-section offers you a sample text that you can easily customize to make your business plan unique. Below is a short extract of your fast-food business plan template in Word.

Automatic Fast-Food Financial Model in Excel

Our pre-populated Fast-Food Restaurant financial model is in Excel format and includes multiples worksheets. You can easily edit the model’s inputs including changing costs and revenue assumptions to generate pro-forma financial forecasts including P&L, Cash flows and Balance Sheets. Below is small excerpt of your automatic fast-food financial plan in Excel.

The Benefits of Creating a Business Plan for a Fast-Food Restaurant:

There are many important benefits for creating a business plan for your upcoming fast-food project including:

• Clarifying your vision and goals: A business plan allows you to take the time to think through all aspects of your fast-food restaurant and how you envision it operating. You can consider your target market, menu offerings, and unique selling points, as well as your long-term goals for the business.
• Serving as a roadmap: A business plan can help you stay focused on your goals and make informed decisions as you move forward with your fast food project. It can help you anticipate challenges and plan for how to overcome them.
• Raise funding: If you need to borrow money to start your fast-food restaurant, a business plan can be an important tool for convincing lenders or investors to provide the funding you need. It should include financial projections and a clear explanation of how the funding will be used to grow the business.
• Reference tool for execution: As you move forward with your fast-food restaurant, you may encounter new challenges and opportunities. A business plan can be a useful reference tool to help you navigate these check points and stay on track. You can refer back to it to ensure you are staying true to your plan and making progress towards your long-term objectives.

This Ready-Made Fast-Food Business Plan is For:

• Entrepreneurs wishing to start a Fast-Food Restaurant
• Aspiring Fast-Food Restaurant owners who want to create a business plan fast and easy
• Fast-Food entrepreneurs who wish to pitch their project to investors
• F&B professionals who wish to better understand the potential of the opportunity

Immediate Delivery by Email

• Once you complete the order, you will receive an email with links to download your documents
• Your order will contain the full pre-written business plan in Word
• Your order will contain the full customizable financial model in Excel

Your Fast-Food Restaurant Business Plan Content

Executive Summary: Our Fast-Food Restaurant business plan template starts with a compelling Executive Summary. This key section is very important as it summarizes in 1 page your Fast-Food Restaurant business opportunity. It will introduce your business model, the key people behind the project as well as the unique selling proposition offered by your Fast-Food venture. This section will also mention how market conditions and consumer trends are favorable for launching your project.

The Problem Opportunity: Next, your ready-made Fast-Food Restaurant business plan will list a number of problems experienced by your prospects in your target market and will show how this presents a unique opportunity for your Fast-Food business. These can include issues such as lack of Fast-Food outlets in a certain location, low quality of food by existing players, undifferentiated offering by current actors in the market…etc.

The Solution:  This section explains how your Fast-Food Restaurant will take advantage of the current problems in the market and will detail your innovative solutions.

Mission & Vision: Your mission will explain in a couple of sentences your Fast-Food Restaurant’s business ethos. In other words, it will summarize your unique value proposition and will explain how you are different than the competition. Your vision will explain your long-term plans for this Fast-Food Restaurant concept. Are you planning to start with one branch today and expand into a multi-branch business model? Are you looking to transform your Fast-Food Restaurant business into a franchise model?…etc.

Business Model:  This section details your Fast-Food Restaurant concept using the business model canvas method. In a visually appealing table, we will detail your Fast-Food Restaurant’s key partners, activities, resources, value proposition, customer segments, customer relationship plan, marketing channels, cost structure and revenue streams.

Products & Services:  Next, we will talk in details about your various products and services. We will describe your different menu items including starters, main dishes, desserts, beverages…etc. We will also provide information about your pricing by product or line of items.

Market Analysis: This important section describes the various market statistics and consumer trends in the Fast-Food industry and explains how they support your own concept. The purpose of this section is to show that the market conditions are favorable for launching your new Fast-Food concept.

Global Market Trends: In this sub-section of the market analysis, we will discuss the latest global market trends in the Fast-Food industry. We will look at the global industry size, growth rate, growth diving factors and consumer trends.

Local Market Trends: This sub-section explains the local market trends that are relevant to your particular Fast-Food business.

Target Customers:  In this section, we will describe your various customer profiles by providing information about their demographics, behavior and purchasing habits.

Competitive Analysis:  We will analyze key competitors active in your target market and provide insights about their strengths and weaknesses.

Competitive Advantages: After looking at the competitive landscape, we will then show how your Fast-Food Restaurant is differentiating itself from the competition through a number of key advantages.

SWOT Analysis:  This section features a 4-quadrant table with explanations about how your Fast-Food Restaurant intends to leverage its key strengths, mitigate weaknesses, capture opportunities and thwart any future threats.

Marketing Plan : This chapter provides detailed information about your go-to-market strategy. It includes a detailed action plan to help you build brand awareness and generate sales.

Branding & Awareness:  We will describe in this sub-section your choice of key marketing channels to build branding and awareness.

Customer Acquisition:  We will describe in this sub-section your choice of key marketing channels to acquire customers and increase sales.

Operating Plan:  This chapter provides information about your Fast-Food Restaurant’s opening hours, internal processes and describes the interactions between various key departments and teams.

Management Team: It is very important to present the key people behind your Fast-Food project and thus we have dedicated a section for this very purpose. It is also important to talk here about the founder’s vision, his past education and professional experience.

Hiring Plan:  No business can succeed without having on board the right team. This section lists all the key positions you plan to hire with information about their salaries and expected start dates.

Key Milestones: To be able to launch and execute your Fast-Food project, you need to follow a set of actionable tasks with target deadlines. This section serves this purpose.

Financial Plan: Without a robust financial plan, your Fast-Food Restaurant business plan would be an incomplete document. This important section provides crucial information about your pro-forma financial projections and shows that you have really done your homework. The data mentioned in this and the following sections will be provided by the Excel financial model accompanying your Fast-Food business plan.

Projected Revenue:  This module shows your Fast-Food Restaurant’s revenue projections over the next three years.

Projected Profit and Loss:  This module shows your Fast-Food Restaurant’s income statement (also called profit and loss statement) over the next three years. Your income statement includes detailed projections about your sales and expenses and shows how your Fast-Food Restaurant’s revenue is converted into a net profit.

Projected Cash Flows:  This module shows your Fast-Food Restaurant’s cash flow projections over the next three years. The first year of operation is even detailed on a monthly basis. Your cash flow statement will detail the various cash inflows your Fast-Food Restaurant will generate from its day to day operations and from funding sources, as well as the various cash outflows required to pay for operating expenses and business investments.

Projected Balance Sheet : This module shows your Fast-Food Restaurant’s balance sheet projections over the next three years. The balance sheet will provide a summary of your Fast-Food Restaurant’s short term and long term assets in addition to your short term and long term liabilities and capital.

Profitability Analysis:  In this section, we will provide information about your gross margin, net margin and discuss the profitability of your Fast-Food Restaurant business.

Funding Requirement:  This module states the amount of funding your need to be able to comfortably launch your Fast-Food Restaurant business. It also describes the planned allocation of the funds between opex and capex.

Conclusion : Finally, we will conclude your business plan by recapitulating the key points that make your Fast-Food Restaurant project compelling and reiterate the rationale behind your business opportunity.

Why Use our Ready-Made Fast-Food Business Plan?

• Speed & Convenience: Once you complete your order, you will receive the Fast-Food Restaurant business plan directly in your mailbox. Since it is already pre-written with fully customizable financials, you will only need to spend a couple of hours to edit it and adapt it to your own F&B project.
• High Quality: Your Fast-Food Restaurant business plan has been written by our professional team of business plan writers and experts from the F&B industry. You will receive a professional Fast-Food business plan template ideal for presenting to potential investors or banks.
• Low-Cost: Our pre-written Fast-Food Restaurant business plan template is the most cost-effective solution in case you need to build a solid and professional Fast-Food business plan. We are confident you will save hundreds if not thousands of dollars by ordering our premium business plan compared to hiring a consultant or subscribing to complicated and expensive software.

If you have any question regarding our ready-made Fast-Food Restaurant business plan package, do not hesitate to contact us , we are here to help.

You Might Also Be Interested in

Pizzeria Business Plan Template

Food Truck Business Plan Template

Restaurant Business Plan Template

Growthink's Ultimate Business Plan Template

The world's #1 business plan template.

• Search Search for: Search Close

Fast Food Business Plan Template

The world’s #1 fast food business plan template — it’s the quickest and easiest way to create a winning fast food business plan, period.

• Quickly & easily finish your business plan
• Turn your ideas into reality
• Get funding from lenders & investors
• Dominate your competitors
• Increase sales & profits
• Trusted by more than 100,000 businesses
• Zero learning curve
• 365-day 100% money back guarantee
• Get the world’s best growth strategies & tactics
• Lifetime access and no recurring fees
• 365 days of free customer support
• “Insider Secrets to Raising Capital” ($299 value) included FREE
• “Productivity Secrets” ($197 value) included FREE
• … and much more!

It Took Us 17 Years to Create the Ultimate Fast Food Business Plan Template for You

Hi, I’m Dave Lavinsky, the co-founder and President of Growthink.

I’m honored and flattered to have been recognized as the world’s foremost business planning expert by BusinessWeek, Forbes and others.

Seventeen years ago we started writing business plans for entrepreneurs, executives and business owners like you.

During this time, we’ve helped over 100,000 entrepreneurs and businesses achieve great success.

Using this vast experience, we have created and constantly refined Growthink’s Ultimate Fast Food Business Plan Template to be the hands-down quickest and easiest way to create a professional Fast Food business plan that allows you to raise capital and build a strategically sound business.

100,000+ Satisfied Buyers

“Your Business Planning Template has been the single most valuable tool for helping me think more critically and strategically. So thank you.”

Michael Saletta

“I always thought writing a business plan was going to be very difficult – and that’s why I kept putting it off.

Growthink’s Ultimate Business Plan Template made it as easy as filling in the blanks and pressing ‘print.’ Thanks again.”

David Schleider

“I downloaded your template onto my computer, opened it up… and I actually was able to finish my business plan by the end of the day!”

Brett Perrine

“I bought your business plan template and raised $1,550,000 this year. Thank you for all you do!”

Wendy Drumm

INCREDIBLE FEATURES

You can finally create a professional Fast Food business plan in less than 1 day thanks to these powerful features of Growthink’s Ultimate Fast Food Business Plan Template:

Simply Fill in the Blanks

We’ve created simple, fill-in-the-blank exercises that guide you through all the key questions your Fast Food business plan must answer.

And we give you samples for every section of your plan.

Just type your answers directly into our template and you’re done!

Automatic Financials

Simply type in some numbers, like your salary and expected growth, and our template automatically calculates your complete 5-year financial projections.

You’ll have your Income Statement, Balance Sheet, Cash Flow Statement, and multiple charts and graphs completed in minutes.

Turn Your Ideas to Reality

If you don’t have an action plan for executing on your ideas, they’ll never materialize.

That’s why Growthink’s Ultimate Fast Food Business Plan Template includes an Operations Plan section.

This section takes you through our proven and proprietary process for creating an Operations Plan that will transform your ideas into reality.

Improve Your Strategy

Growthink’s Ultimate Fast Food Business Plan Template helps you build a strategically sound business.

It guides you through key questions about your company, marketing and operations strategies, and gives you tons of ideas for improvement.

For example, in the Marketing Plan section, you’ll see several of the best marketing tactics to get new customers.

Expert Answers

Our Ultimate Fast Food Business Plan Template “Members Area” gives answers to all your questions, plus access to our amazing customer support team.

Raise Money Faster

The content and format of our Ultimate Fast Food Business Plan Template is tailored to the wants and needs of investors and lenders, so you raise more funding faster.

Our formula works wonders — our clients have raised over $2.5 BILLION!

Lifetime Access

Once you purchase Growthink’s Ultimate Fast Food Business Plan Template, you have lifetime access to use it for any Fast Food business in which you’re involved, now or in the future.

There are no recurring or monthly fees for our template, just a one-time fee.

Zero Learning Curve

There’s no software to learn or install.

You simply download, personalize & print our Microsoft Word® and Excel® compatible Ultimate Fast Food Business Plan Template. And it works flawlessly on both PCs and Macs.

This is yet another way you save precious time!

365-Day Money-Back Guarantee!

Here’s our promise: Purchase today 100% risk-free because Growthink’s Ultimate Fast Food Business Plan Template comes with a full 365 Day 100% Money Back Guarantee.

If for any reason you are not delighted with your purchase, simply contact our friendly support desk and you will be promptly given a full refund… No questions asked!

Plus 2 Great Free Bonuses – Yours Free

Raise Funding in a Flash

When you order, we give you instant access to “Insider Secrets to Raising Capital” ($299 value) for FREE.

This program includes 15 expert interviews (both audio recordings and transcripts) we conducted with top investors, lenders and entrepreneurs who have raised funding.

The interviews teach you the keys to raising funding and the critical mistakes to avoid.

$299 Value – Yours FREE

Fast-Track Your Growth

We not only help you quickly and expertly finish your business plan, but we help you grow a thriving business.

We do this by giving you FREE instant access to our renowned “Productivity Secrets for Entrepreneurs” course ($197 value).

This program gives you the precise techniques the world’s most successful business executives use to achieve amazing success in less time than you’d ever think imaginable!

$197 Value – Yours FREE

Get Growthink’s Ultimate Fast Food Business Plan Template Right Now!

Even More Satisfied Buyers

“I knew I had to create a business plan, but I didn’t know how to go about doing that.

I was delighted that I could pick up your template with all the key components… just drop in my idea… and put it together in a way that hits all the key points and makes an impact with the investment community.

Obviously, the result is in whether or not you’re able to raise money…

We’re delighted because we were able to raise money, and we’re off to the races!”

Andrew Kessler

“I wanted to let you know that since I used your template, my business has improved dramatically and I am FINALLY starting to really grow.

You were right. I was able to easily create my financials (I was really scared about that going in) and editing the document was pretty straightforward.

And, then, a friend of mine introduced me to some angel investors. And when I showed them the business plan, they wrote me a check on the spot!.”

Scott Sofsian

“I purchased this product and it was amazing! Guess what? I got my loan and had 2 other offers.

My biz plan was done in 12 hours. Worth every penny!”

Maria Miranda

I wanted to thank you for the business advice around creating a compelling business plan.

I used your guidance and since then have raised more than $1 million in angel investment.”

David McGrath

“Dave’s business plan made all of this achievable. The excel spread sheets made it easy to provide forecasts and budgets.

When I had a question I just needed to call his team up. They were knowledgeable, helpful and friendly.

I highly recommend this product.”

Joseph Grimaldi

“It is my pleasure to write this glowing testimony concerning your business plan template. I am VERY pleased with this product and it has helped me complete my business plan.

I do not know how we would have achieved these results without your company’s product.”

Juan Zane Crawford

The Most Well-Regarded Business Plan Firm on Earth

For two decades the media has praised Growthink and looked to us for answers to their questions about business planning, raising capital and growing ultra-successful businesses.

We are the highest rated business plan firm on ResellerRatings.com (9.6 rating out of 10) and have had an A+ Rating with BBB since 1999.

Here’s a small sample of the 300+ media sources in which Growthink has been featured:

Frequently Asked Questions

Below are answers to your most frequently asked questions:.

Immediately upon purchasing Growthink’s Ultimate Fast Food Business Plan Template, you will be taken to our Member’s Area where you can instantly download our template and begin working on your business plan.

If for any reason you are not delighted with our product, simply contact our friendly support desk and you’ll be issued a full refund. You have an entire year to request a refund if desired.

Unlike other software that charges you a fee month after month after month, you only pay once for Growthink’s Ultimate Fast Food Business Plan Template and you own it.

You can create an unlimited number of business plans with Growthink’s Ultimate Fast Food Business Plan Template. Once you purchase it, you have lifetime access to use it for any business in which you’re involved, now or in the future.

Yes, Growthink’s Ultimate Fast Food Business Plan Template works flawlessly on both PCs and Macs.

Growthink’s Ultimate Fast Food Business Plan Template is designed for both established Fast Food restaurants and startups.

Yes , you can! Anyone can easily follow our basic instructions and create a great business plan quickly and easily. Plus, my expert team is available to help you if you have any questions.

More Feedback

Even more feedback from the over 100,000+ customers who love growthink’s ultimate fast food business plan template & other business plan templates.

“Before Growthink’s Ultimate Business Plan Template, I was really frustrated.

I knew I had to write my business plan in order to start my business. But I kept putting it off…because it seemed like it would be SO hard to do. And I wasn’t really sure how to write my plan.

But with your Template, within a few hours my business plan was done. What a relief! And now the business is really starting to grow.”

“Finding Dave Lavinsky and his Business Plan Template allowed me to take my dream of owning a business and make it a reality.

My investors and mentors have commented that my business plan is the most complete and informative plan they’ve ever seen.

Without you, I wonder if I would have been capable of raising the amount of capital I needed to start my own business and follow my dream.”

Bobby Wiltgen

I bought your business planning template and have been receiving your emails and videos for a few months now…

I just wanted to say thanks for cranking out such amazing work!

You’re doing an incredible job, and I know entrepreneurs everywhere are benefitting from it! Please, keep it up!”

“I want to say how impressed I am with the planning template product I bought from you. It’s saving me a ton of time and effort, and enabling me to develop a new plan so much easier and faster than before.”

Rick Braddy

“From an end user point of view, your template was perfect for putting my ideas on paper.”

Larry Graise

“I think this is a great tool for what you want to do. It is beautifully done!!! I am very impressed!”

Joyce Howze

“I had tried other business plan templates in the past, but yours is better.”

Edward Whitney

“I am in the midst of completing my plan, using your template. I have found it not only user-friendly but thorough (without being overwhelming) and professionally designed.”

Dr. Dwight Lysne

“This is amazing, thank you so much. I researched so many business plan templates and yours is so amazing and easy to follow.”

DeeEllen Jennings

“I didn’t feel I knew enough to write a business plan… But this is a very good and thorough template.”

Brian Serup

“Would you like some more positive feedback?

I sent the business plan, drafted using your business plan template to a trusted friend who is a retired CEO of a Fortune 500 company for comment.

Within 24 hours he got back to me, ‘… very professional presentation…’.”

Susanne Chess

“We review funding requests all the time. Dave Lavinsky is right: most of them don’t address what we need to see and totally miss the point. After recommending this product, we see them pass with flying colors, without fail.”

Marc Kneepkens

“Hi Dave, You are a wonder. Your Financial Business Modelling put in the Excel format is an excellent way to make entrepreneurs understand the basic concept of finances. Your direct involvement and assistance in my case is very much appreciated. “

Khai Levinh

“Thank you for creating a template par excellence. It’s one of the best ‘Business Plan’ templates that I’ve ever come across.”

Kevin Arjel

“Dave Lavinsky really understands how to create compelling business plans and raise capital, and his products succeed in infusing this knowledge.”

John Morris

“I just purchased your business plan template… it is exactly what I need… People think starting a new business in bad times is crazy, me? I say it’s the glue that holds us together! Thanks for your wisdom!”

Debbie Cooke Butcher

“Your business plan template has instilled hope and confidence in me. There are times I thought of giving up my dreams because I just could not deal with things like finances for a start up business.

As an individual, accounting and finances have never been my thing but with this template my dilemma becomes a walk in the park. Thus I am assured of success in business and also when persuading investors.

This template is a dream saver and I guarantee that no one will face disappointment.”

Fatuma Yussuf

“I was so happy to find your business plan template. It was just what I needed to get my new business started in the right direction. The template pushed me to think in areas I had not put much focus on before, and I was able to put all the information in a well laid out plan and have it look very professional.

When I approached the bank and they saw my business plan, they were blown away!

As they began to ask questions about my business and monies needed, I was able to answer without stumbling over my words because I had a well thought out plan. They told me they had never seen anyone so prepared to start a business as I was. This gave me great confidence as well as being able to secure a loan for all that I asked for and more!

Danell Fitzgerald

Please wait while you are redirected to the right page...

Fast Food Restaurant Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Hospitality, Travel & Tourism » Restaurant

Are you about starting a fast food restaurant ? If YES, here’s a complete sample fast food restaurant business plan template & feasibility report you can use for FREE to raise money .

Since the advent of fast food restaurants, loads of entrepreneurs have becomes millionaires. If you are interested in the food industry, one of the coolest ways of making money is to open a fast food restaurant . Although this type is profitable, but at the same time you can run at a loss if your fast food restaurant is not well positioned and managed.

It is important to state that loads of fast food restaurants close shops simple because they failed to conduct detailed market survey and feasibility studies before opening shop. Your ability to re – strategized and always up your service deliveries will help you stay competitive.

A Sample Fast Food Restaurant Business Plan Template

1. industry overview.

The Fast Food Restaurant industry consists of restaurants where clients pay for quick-service food products before eating. The food purchased may be consumed in the restaurant, taken out or delivered as requested. Gross revenue generated in the industry is derived from both franchised and company- owned fast food outlets.

Franchise fees ( up-front costs associated with opening a franchise ) are also accounted for in the revenue generated in the industry. Although this industry does not include coffee and snack shops but most fast food outlets also sell beverages, such as water, juice and sodas, but usually not alcohol.

The Fast Food Restaurants industry has managed to excel during the last five years right through the recovery. Keeping consumers’ appetites satisfied, fast food outlets / franchises have created new menu options that capitalize on the trend of increasing awareness of the health risks associated with a high-fat diet.

The industry has also thrived by developing products at price points attractive enough to weather the slow recovery, resulting in strong revenue growth. As a result of this, these trends are expected to continue and contribute to revenue growth going forward.

The Fast Food Restaurants industry is a thriving sector of the economy of the united states, United Kingdom , France, Italy, and Canada and in most country of the world. Statistics has it that in the United States of America, The Fast Food Restaurants industry generates a whopping sum of well over $228 billion annually from more than 208,392 registered fast food outlets / franchise scattered all around the United States of America.

The industry is responsible for the employment of well over 4,269,281 people. Experts project The Fast Food Restaurants industry to grow at a 2.4 percent annual rate. MacDonald’s, Yum Brands, Inc. and Subway are the leaders in The Fast Food Restaurants industry; they have the lion market share in the industry.

The Fast Food Restaurants industry is confidently embedded in the mature stage of its life cycle. Over the next 10 years, industry value added, which measures an industry’s contribution to US GDP, is forecast to grow at an average annual rate of 2.5 percent, compared with estimated annualized GDP growth of 2.2 percent during the same period.

Thus, the industry has exhibited slow and steady long-term growth, at a slightly faster pace than the economy as a whole. For this reason, many fast food chain operators are seeking higher growth in the global market.

Over and above, the sandwich industry / sandwich shop line of business is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale in a street corner like the average mom and pop business or you can chose to start on a large scale with several outlets in key cities.

2. Executive Summary

Finicky Fast Food®, LLC is a standard and registered chain of fast food restaurants that will be located in one of the busiest roads in Cleveland – Ohio but hope to spread out to key cities in the United States with the first 5 years of operations.

We are at the final stage of leasing a facility along a major road that is big enough to fit into the design of the kind of fast food restaurant that we intend launching and the facility is located in a corner piece directly opposite the largest residential estate in Cleveland – Ohio.

Finicky Fast Food®, LLC will be involved in the sale burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al in our restaurant and when customers order for it to be delivered to them in any location around us.

Basically we will be involved in operating quick-service restaurants, operating fast food services, operating drive-thru and take-out facilities in our chains of fast food outlets that will be scattered all across major cities in the United States and Canada.

We are aware that there are several large and small fast food restaurants scattered all around Cleveland – Ohio, which is why we spent time and resources to conduct our feasibility studies and market survey so as to offer much more than our competitors will be offering. We have delivery service options for our customers, and our outlet is well secured with the various payment options.

Much more than retailing and serving burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al, our customer care will be second to none in the whole of Cleveland – Ohio.

We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they visit any of our chains of fast food restaurants and also to become our loyal customers and ambassadors.

Finicky Fast Food®, LLC will ensure that all our customers are given first class treatment whenever they visit any of our chains of fast food outlets.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to. We will ensure that we get our customers involved when making some business decisions that directly affect them.

We are aware of the trend in the restaurant / fast food industry and we are not only going to operate a system where our customers would have to come to our fast food restaurant to make purchase or whatever they want, but we will also operate an online fast food restaurant and our customers can place orders for our foods, snack and drinks online and they will get it delivered to their houses or any location they want us to deliver the goods to within Cleveland – Ohio.

Finicky Fast Food®, LLC is a family business that is owned by Mrs. Becky Alison and her family. Mrs. Beck Alison is a sandwich cum fast food specialist; she has a B.Sc. in Food Science and a Diploma in Business Administration, with well over 15 years of experience in the restaurant and fast food industry, working for some of the leading brand in the United States.

Although the business is launching out with just one outlet in Cleveland – Ohio, but there is a plan to open other outlets all around Ohio and in other key cities in the United States of America and Canada.

3. Our Products and Services

Finicky Fast Food®, LLC is in the restaurant/fast food industry to make profits and we will ensure we go all the way to make available a wide variety of fast food and soft drinks to our clients. Our product and service offerings are listed below;

• Operating quick-service restaurants
• Operating fast food services
• Operating drive-thru and take-out facilities
• Sale of Burgers
• Sale of Sandwiches
• Sale of Mexican
• Sale of Pizza and Pasta
• Sale of Chicken and Chips
• Sale of Asian
• Sale of beverages, such as water, juice and sodas

4. Our Mission and Vision Statement

• Our vision is to become the leading chains of fast food restaurant – brand in Cleveland – Ohio.
• Our mission is to establish chains of fast food restaurants that will make available a wide variety of fast food and soft drinks at affordable prices to the residence of Cleveland – Ohio and other cities in the United States of America and Canada where we intend opening our chains of fast food restaurants.

Our Business Structure

Finicky Fast Food®, LlC do not intend to start a fast food restaurant business just like the usual mom and pop business around the street corner; our intention of starting a fast food restaurant business is to build a standard business in Cleveland – Ohio.

Although our fast food restaurant might not be as big as McDonald’s and Subway et al, but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business. We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Restaurant Manager
• Human Resources and Admin Manager
• Chef/Kitchen Workers

Sales and Marketing Manager

Information Technologist

• Accountants/Cashiers
• Customer Services Executive
• Van Drivers/Deliverers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Chief Florist):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities.

Restaurant Manager:

• Responsible for managing the daily activities in the restaurant (kitchen inclusive)
• Ensures that the restaurant facility is in tip top shape and conducive enough to welcome customers
• Interfaces with third – party providers (vendors)
• Reports to the Chief Executive Officer
• Attends to Customers complains and enquiries
• Prepares budget and reports for the organization
• Handle any other duty as assigned by the CEO

Chef/Kitchen Staff

• Make burgers, Mexican, chicken and chips, Asians, sandwiches and pizzas as supervised by the kitchen supervisor
• Responsible for carrying out all casual or unskilled jobs in the restaurant
• Responsible for packaging burgers, Mexican, chicken and chips, Asians, sandwiches and pizzas meant for delivery
• Handles any other duty as assigned by the restaurant manager
• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer purchases
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps increase sales and growth for the company
• Manage the organization website
• Handles ecommerce aspect of the business
• Responsible for installing and maintenance of computer software and hardware for the organization
• Manage logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
• Manages the organization’s CCTV
• Handles any other technological and IT related duties.

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Waiters/Waitress

• Promptly attends to customers in a friendly and professional manner
• Ensures that un-occupied tables are always set and ready for customers
• Pulls out chairs for customers as they arrive
• Handle any other duty as assigned by the Chief Operating officer/restaurant manager

Van Drivers/Sandwich Deliverers:

• Delivers customer’s orders promptly
• Delivers correspondence for the restaurant
• Runs errand for the organization
• Any other duty as assigned by the floor/line manager
• Responsible for cleaning the shop facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the store facility
• Handles any other duty as assigned by the shop manager.

6. SWOT Analysis

Our intention of starting just one outlet of our fast food restaurant in Cleveland – Ohio is to test run the business for a period of 2  to 5 years to know if we will invest more money, expand the business and then open other outlets all over Ohio and Key Cities in the United States of America and Canada.

We are quite aware that there are several fast food outlets all over Cleveland – Ohio and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Finicky Fast Food®, LlC employed the services of an expert HR and Business Analyst with bias in fast food line of business to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Finicky Fast Food®, LCC;

Our location, the business model we will be operating on (physical chains of fast food restaurants with active online presence), varieties of payment options, wide varieties of fast food and soft drinks and our excellent customer service culture will definitely count as a strong strength for Finicky Fast Food®, LCC.

A major weakness that may count against us is the fact that we are a new fast food restaurant – business and we don’t have the financial capacity to compete with multi – million dollars chains of fast food restaurants like McDonald’s and Subway et al.

• Opportunities:

The fact that we are going to be operating our fast food restaurant in one of the busiest streets in Cleveland – Ohio, provides us with unlimited opportunities to sell our burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our fast food restaurant; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power. Another threat that may likely confront us is the arrival of a new sandwich shop, pizza shop or fast food restaurant in same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

In this era when the online community is growing rapidly, you would do your business a whole lot of favor if you create your own online presence. One of the easiest ways to get people to see you as an expert in your line of business is to blog constantly about fast foods.

You may also want to leverage on social media platforms like Instagram, Facebook, and Twitter, and others to publicize your fast food restaurant. You can as well go ahead to open an online portal where people can place order from your fast food restaurant.

You must ensure that your delivery system is efficient if you intend to do well with your online fast food business. So also, keeping consumers’ appetites satisfied, fast food restaurants / franchises have created new menu options that capitalize on the trend of increasing awareness of the health risks associated with a high-fat diet.

8. Our Target Market

One thing about burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al is that you can hardly find someone who doesn’t patronize them. As a matter of fact, most fast food restaurants now have menu designed specifically for vegan and others depending on their food preferences.

In view of that, we have positioned our fast food restaurant to service the residence of Cleveland – Ohio and every other location where our chains of fast food outlets will be located in key cities all over the United States of America and Canada.

We have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to retail our products to the following groups of people;

• Event Planners
• Vegetarians
• Corporate Organizations
• Corporate Executives
• Business People
• Sports Men and Women

Our Competitive Advantage

A close study of the restaurant/fast food industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other sandwich shops, pizza shops and chains of fast food restaurants in Cleveland – Ohio. Finicky Fast Food®, LLC is launching a standard fast food restaurant that will indeed become the preferred choice of residence of Cleveland – Ohio and other cities where we intend opening our chains of fast food outlets.

Our fast food outlet is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Cleveland – Ohio. We have enough parking space that can accommodate well over 20 cars per time.

One thing is certain, we will ensure that we have a wide variety of burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al available in our shop at all times. It will be difficult for customers to visit our fast food outlets and not make a purchase of burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al.

One of our business goals is to make Finicky Fast Food®, LLC a one stop fast food restaurant. Our excellent customer service culture, online options, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups fast food restaurants) in the restaurant/fast food industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Finicky Fast Food®, LLC is in business to operate a standard and secured fast food restaurant business in Cleveland – Ohio. We are in the restaurant/fast food industry to

10. Sales Forecast

One thing is certain when it comes to fast food restaurant business, if your fast food restaurant is centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Cleveland – Ohio and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the restaurant/fast food industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Cleveland – Ohio.

Below is the sales projection for Finicky Fast Food®, LLC, it is based on the location of our business and other factors as it relates to sandwich shop start – ups in the United States;

• First Fiscal Year-: $100,000
• Second Fiscal Year-: $250,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location for Finicky Fast Food®, LLC, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Cleveland – Ohio.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time. We hired experts who have good understanding of the restaurant/fast food industry to help us develop

In other to continue to be in business and grow, we must continue to sell our fast food and drinks which is why we will go all out to empower or sales and marketing team to deliver. In summary, Finicky Fast Food®, LCC will adopt the following sales and marketing approach to win customers over;

• Open our fast food restaurant in a grand style with a party for all.
• Introduce our fast food restaurant by sending introductory letters alongside our brochure to corporate organizations, schools, event planners, households and key stake holders in Cleveland – Ohio
• Ensure that we have a wide variety of fast food and soft drinks in our restaurant at all times.
• Make use of attractive hand bills to create awareness and also to give direction to our fast food restaurant
• Position our signage/flexi banners at strategic places around Cleveland – Ohio
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage on road shows within our neighborhood to create awareness for our fast food restaurant.

11. Publicity and Advertising Strategy

Despite the fact that our fast food restaurant is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote Finicky Fast Food®, LLC.

Finicky Fast Food®, LLC has a long term plan of opening chains of fast food outlets in various locations all around Cleveland and key cities in the United States and Canada which is why we will deliberately build our brand to be well accepted in Cleveland before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Finicky Fast Food®, LLC;

• Place adverts on community based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Cleveland – Ohio
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact corporate organizations, households, religious centers, schools and event planners et al by calling them up and informing them of Finicky Fast Food®, LLC and the products we sell
• Advertise Finicky Fast Food®, LLC business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and delivery vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to fast food restaurants, it is normal for consumers to go to places where they can purchase / order burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al at cheaper price which is why big players in the restaurant / fast food industry will continue to attract loads of consumers.

We know we don’t have the capacity to compete with bigger and well – established chains of fast food restaurants like McDonald’s and Subway, but we will ensure that the prices of all the products that are available in our fast food restaurant are competitive with what is obtainable amongst fast food restaurant within our level.

We are aware that there are contracts for supply of fast foods and soft drinks by government establishments, NGOs, corporate organizations or big religious organization; we will ensure that we abide by the bidding pricing template when we bid for such contracts.

• Payment Options

At Finicky Fast Food®, LLC, Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money
• Payment with check from loyal customers

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a fast food restaurant ; it might differ in other countries due to the value of their money. These are the key areas where we will spend our start – up capital;

• The Total Fee for Registering the Business in Cleveland – Ohio – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
• Marketing promotion expenses for the grand opening of Glazers Ice Cream Company®; in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• Cost for hiring Business Consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
• Cost for construction of a fast food restaurant – $100,000.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory (food ingredients, drinks and packaging materials et al) – $80,000
• Storage hardware (bins, rack, shelves, food case) – $3,720
• The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
• Cost for store equipment ( cash register , security, ventilation, signage) – $13,750
• Cost of purchase of distribution vans – $50,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of Launching a Website – $600
• The cost for our opening party – $10,000
• Miscellaneous – $10,000

We would need an estimate of $500,000 to successfully set up our fast food restaurant in Cleveland – Ohio. Please note that this amount includes the salaries of the entire staff member for the first month of operation and the amount could be more or lower.

Generating Funding/Startup Capital for Finicky Fast Food®, LLC

Finicky Fast Food®, LLC is a private business that is solely owned and financed by Mrs. Becky Alison and her family. We do not intend to welcome any external business partners; which is why we decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $200,000 (Personal savings $100,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Finicky Fast Food®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Finicky Fast Food®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the restaurant: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In Progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Compilation of our list of products that will be available in our shop: Completed
• Establishing business relationship with vendors – suppliers of flours / breads, ingredients, coffees and soft drinks – In Progress

Related Posts:

• Restaurant Business Plan [Sample Template]
• BBQ Restaurant and Catering Business Plan [Sample Template]
• Mexican Restaurant Business Plan [Sample Template]
• Bar Business Plan [Sample Template]
• How to Start a Mexican Restaurant Business

Item added to your cart

Business model canvas for a fast food restaurant (examples).

Get a watermark-free, fully customizable business model canvas in our business plan for a fast food restaurant

In the fast-paced realm of the fast food industry, having a clear and effective strategy is crucial to thrive amidst the competition.

Welcome to your detailed guide on mastering the Business Model Canvas, customized for fast food entrepreneurs like you.

This piece simplifies the framework into manageable chunks, enabling you to pinpoint your unique value proposition, target customer segments, essential activities, and much more.

Should you be in search of a ready-to-use Business Model Canvas that's fully customizable, feel free to explore our business plan template designed specifically for fast food ventures .

What is a Business Model Canvas? Should you make one for your fast food restaurant?

A Business Model Canvas is a strategic tool designed to help you map out the key components of your fast food restaurant's business strategy. Think of it as a visual framework that captures your fast food outlet's value proposition, operations, customers, and financials in one succinct snapshot.

Imagine this canvas as a roadmap that illustrates how your fast food restaurant will attract customers, what your key offerings are, how you'll deliver these offerings efficiently, and how you'll ensure the business is profitable.

Why do people create a Business Model Canvas? It's simple: crafting a Business Model Canvas gives fast food restaurant owners a bird's-eye view of their business's essential aspects. It's about pinpointing what will make your fast food joint appealing to customers, how it will stand out from the competition, and how it will maintain financial health.

For a fast food restaurant, this might involve detailing your signature dishes, your speed of service, your marketing tactics, and how you manage costs, among other things.

The benefits are clear and immediate.

Firstly, it promotes strategic thinking and helps you concentrate on the core aspects of your business. It can uncover unforeseen challenges or opportunities, enabling you to tweak your strategy early on. For example, you might discover that your idea for a gourmet fast food concept may not resonate in an area that favors traditional, familiar fast food fare. This insight could save you from costly missteps.

Should you create one if you're embarking on a new fast food venture? Without a doubt.

It's an essential part of the planning process that can steer your decisions and strategies. It allows you to clearly and succinctly communicate your vision to potential investors or partners. A well-thought-out Business Model Canvas, like the one you can craft using our business plan template tailored for fast food restaurants , can transform a risky idea into one that's backed by a solid strategic foundation.

Is it useful for you? Absolutely, especially if you're aiming to carve out a clear path for your fast food business. It compels you to methodically work through your business model and assess the viability of your fast food concept.

Moreover, it's a dynamic document that you can modify as your fast food restaurant evolves or as the market landscape shifts.

How to create a Business Model Canvas for your fast food restaurant?

Building a Business Model Canvas for your fast food restaurant is a straightforward process.

You can modify the one we've already crafted and filled out in our business plan template tailored for a fast food restaurant .

Looking for more guidance? Let's dive into each section of the canvas, and I'll walk you through how to complete it with practical suggestions and insights, using a clear and concise method.

Value Proposition

Let's start with the Value Proposition.

This is the core of your fast food restaurant. What sets your establishment apart? Is it the speed of service, the affordability, or perhaps the unique flavors?

Consider what will draw customers to your fast food place instead of another. It might be your signature burgers, a secret sauce, or a menu that caters to a variety of dietary preferences.

Customer Segments

Moving on to Customer Segments.

Who is your fast food restaurant catering to? Are you focusing on students looking for a quick bite between classes, commuters needing a fast meal on the go, or families wanting a convenient dinner option?

Knowing your target audience will inform your menu choices, pricing, and promotional tactics.

Now, let's talk about Channels.

Through which avenues will you connect with your customers? This might include a combination of digital and physical channels.

Consider leveraging social media for promotions, an easy-to-navigate website for online ordering, and local marketing efforts to engage the community around you.

Remember the importance of referrals and think about ways to incentivize customers to spread the word.

Customer Relationships

Customer Relationships focus on how you engage with your patrons and ensure they return.

Fast service, a rewards program, and responding to customer reviews are crucial.

Explore how technology, like a mobile app, can streamline the ordering process and enhance the overall customer experience.

Revenue Streams

In the Revenue Streams section, you'll brainstorm how your fast food restaurant will earn income.

Beyond the standard walk-in sales, consider additional streams like online delivery, drive-thru services, or even franchising opportunities.

Think outside the box and identify revenue channels that align with your brand and customer expectations.

Key Activities

On the flip side, we have Key Activities.

These are the critical tasks that keep your fast food restaurant running. It includes food preparation, inventory management, staff training, and facility upkeep.

Determine the activities that are vital to delivering your value proposition and how to perform them effectively.

Key Resources

Key Resources are the assets essential to your operation.

This encompasses your cooking appliances, employees, ingredient suppliers, and even your restaurant's location. Reflect on what's necessary to make your fast food restaurant thrive and how to secure these resources.

Key Partnerships

Key Partnerships could involve collaborations with food distributors, local producers, or marketing agencies that can help you minimize costs or enhance your offerings.

For example, partnering with a popular beverage brand could attract customers looking for that specific product with their meal.

Cost Structure

Finally, Cost Structure.

Operating a fast food restaurant comes with a variety of expenses, from lease payments and wages to ingredient costs and promotional activities. Understanding these costs is crucial for effective financial management.

It's essential to distinguish between fixed costs, such as utilities, and variable costs, like packaging, to manage your budget effectively.

What should be included in each section of the Business Model Canvas for a fast food restaurant?

Unsure about how to tailor the Business Model Canvas for your fast food restaurant? You might want to start by tweaking the one we've included in our business plan template .

Let us guide you through some examples that you can use for each section of the Business Model Canvas specifically designed for a fast food restaurant.

Examples of Business Model Canvas for a fast food restaurant

Below are examples of business model canvases for three different types of fast food restaurants: Drive-Thru Burger Joint, Healthy Fast Food Outlet, and International Fast Food Franchise.

Drive-Thru Burger Joint Business Model Canvas

Healthy Fast Food Outlet Business Model Canvas

International Fast Food Franchise Business Model Canvas

You can also read our articles about: - how to build a marketing strategy for your fast food restaurant - how to segment the customers of your fast food restaurant - how to make a competition study for your fast food restaurant - how to open a fast food restaurant (guide)

• Choosing a selection results in a full page refresh.
• Opens in a new window.

Don't bother with copy and paste.

Get this complete sample business plan as a free text document.

Fast Food Service Business Plan

Start your own fast food service business plan

QuickBite Express

Value proposition.

QuickBite Express offers delicious, high-quality fast food options with a focus on speed, convenience, and affordability. Our diverse menu caters to various tastes and dietary preferences, ensuring a satisfying experience for all customers.

The Problem

Many fast food chains compromise on quality, taste, and healthiness, leading to a poor dining experience for customers who desire quick and convenient meal options.

The Solution

QuickBite Express addresses these challenges by providing a fast food experience that combines quality, taste, and health-conscious options. Our menu features fresh ingredients, diverse flavors, and a selection of vegetarian and vegan choices.

Target Market

Our target market includes busy individuals and families seeking quick, delicious, and affordable meal options. We cater to a wide range of tastes and dietary preferences, making our services appealing to a broad audience.

Competitors and Differentiation

Key competitors include other fast food chains and local quick-service restaurants. QuickBite Express differentiates itself through:

• A diverse menu with a focus on quality and taste
• Health-conscious options, including vegetarian and vegan choices
• A commitment to exceptional customer service

Our team is passionate about providing customers with an exceptional fast food experience that doesn’t compromise on quality or taste. We are committed to maintaining high standards in food preparation, presentation, and service, ensuring customer satisfaction at every level.

Funding Needs

We are seeking an initial investment of $500,000 to secure a prime location, purchase equipment, and cover initial marketing expenses. This investment will enable us to establish a strong brand presence and attract a loyal customer base.

Sales Channels

Our primary sales channels are our physical restaurant location and online ordering through our website and mobile app. In the future, we will consider partnering with food delivery services to expand our reach.

Marketing Activities

To attract customers and build brand awareness, we will:

• Utilize local advertising channels, including billboards, radio, and print media.
• Offer grand opening promotions and discounts.
• Leverage social media platforms to showcase our menu and engage with the community.
• Establish partnerships with local businesses for cross-promotions and referrals.

Financial Projections

• Year 1: $750,000
• Year 2: $1,000,000
• Year 3: $1,300,000

Expenses/Costs

• Year 1: $600,000 (includes rent, utilities, food costs, equipment maintenance, and marketing)
• Year 2: $700,000
• Year 3: $800,000
• Year 1: $150,000
• Year 2: $300,000
• Year 3: $500,000
• Secure initial investment and establish business structure.
• Identify and secure a prime location for the restaurant.
• Successfully launch the business and attract a loyal customer base.
• Continuously refine and expand the menu to cater to customer preferences.
• Explore partnership opportunities with food delivery services.

Key Team and Roles

• Owner/Operator: Oversees the day-to-day operations, manages finances, and leads marketing efforts.
• Restaurant Manager: Supervises staff, ensures quality control, and maintains equipment.
• Chef: Develops and refines the menu, manages food preparation, and ensures food safety standards.
• Customer Service Representatives: Provide exceptional customer service and process orders.

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

Fast Food Business Plan Template [Updated 2024]

IX. Financial Plan

This Section's Contents

Revenue and Cost Drivers

Key assumptions & forecasts.

[Company Name]’s revenues will come from the sale of natural and organic food products to its customers.

The Company will have dine-in, takeout, and possibly delivery systems to cater to a broad spectrum of customers in its target market.

The major costs for the company will be food production costs and salaries of the staff. In the initial years, the company’s marketing spend will be high, as it establishes itself in the market.

Capital Requirements and Use of Funds

[Company Name] is seeking a total funding of $370,000 to launch its fast food restaurant. The capital will be used for funding capital expenditures, manpower costs, marketing expenses and working capital.

Specifically, these funds will be used as follows:

• Store design/build: $250,000
• Working capital: $120,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

Below please find the key assumptions that went into the financial forecast and a summary of the financial projections over the next five years.

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Comments are closed.

Fast Food Business Plan Outline

Need a business plan? Call now:

Talk to our experts:

• Business Plan for Investors
• Bank/SBA Business Plan
• Operational/Strategic Planning
• L1 Visa Business Plan
• E1 Treaty Trader Visa Business Plan
• E2 Treaty Investor Visa Business Plan
• EB1 Business Plan
• EB2 Visa Business Plan
• EB5 Business Plan
• Innovator Founder Visa Business Plan
• UK Start-Up Visa Business Plan
• UK Expansion Worker Visa Business Plan
• Manitoba MPNP Visa Business Plan
• Start-Up Visa Business Plan
• Nova Scotia NSNP Visa Business Plan
• British Columbia BC PNP Visa Business Plan
• Self-Employed Visa Business Plan
• OINP Entrepreneur Stream Business Plan
• LMIA Owner Operator Business Plan
• ICT Work Permit Business Plan
• LMIA Mobility Program – C11 Entrepreneur Business Plan
• USMCA (ex-NAFTA) Business Plan
• Franchise Business Planning 
• Landlord Business Plan 
• Nonprofit Start-Up Business Plan 
• USDA Business Plan
• Cannabis business plan 
• eCommerce business plan
• Online Boutique Business Plan
• Mobile Application Business Plan
• Daycare business plan
• Restaurant business plan
• Food Delivery Business Plan
• Real Estate Business Plan
• Business Continuity Plan
• Buy Side Due Diligence Services
• ICO whitepaper
• ICO consulting services
• Confidential Information Memorandum
• Private Placement Memorandum
• Feasibility study
• Fractional CFO
• How it works
• Business Plan Examples

Fast Food Restaurant Business Plan Sample

Published May.22, 2015

Updated Apr.22, 2024

By: Brandi Marcene

Average rating 4.3 / 5. Vote count: 3

No votes so far! Be the first to rate this post.

Table of Content

Fast food flow chart – guick Service with a Smile

The fast food industry is booming, generating over 191 billion dollars in annual revenue and employing more than 10 percent of the U.S. workforce. The fast dining operations a fast food restaurant make up a segment of the dining industry called Quick Service Restaurants (QSR). Despite the fact the industry has already grown quite large, it business continuity plan checklist to expand as enterprising entrepreneurs develop new concepts and menus that are presented in the fast food restaurant business plan sample.

Quick Service with a Smile

Say “fast food” and most people think of hamburger eating establishments with drive-through windows. Yet, the QSR industry is much broader today, offering a variety of concepts and styles, and methods for the ordering and delivery of menu items. The legacy dining companies like McDonald’s, Burger King, and Wendy’s continue to thrive, but new eateries are appearing that expand the quick meal concept.

Recipe for success opening fast food restaurant

Originally, quick service places were walk-in establishments where customers went to the counter and ordered mostly pre-prepared items off a menu posted on the wall or at the drive-through. This basic style has bloomed into a variety of arrangements that include:

• Drive through window ordering only
• Order by phone or online and have the order ready for pick-up or request delivery
• Walk along a buffet style ingredient bar and request specific items
• Street vendors
• Food trucks and carts
• Fast casual (aka limited service or quick casual)
• Mall locations and kiosks

In every case, it is convenience and speed of service that places a dining establishment into the quick service eatery category. Price used to be one of the factors, but that is not necessarily true anymore. There are upscale QSRs today where the price of meals compete with regular dining places.

The QSR will have certain other characteristics:

• Limited menu with quick-fix selection
• No or minimal table service
• Counter service
• Fast service
• Almost identical menus within a chain

Fast casual adds a bit of a twist to the quick meal concept. The limited service dining places are included in the QSR industry, but they are really positioned in between the traditional sit-down and true fast food eateries. Quick causal has a menu that is more customized with a greater item selection of non-processed items, and they offer minimal table service. For example, patrons may order a grilled chicken salad at the counter, and it is delivered to the table. If customers want something else, they must go to the counter and ask for it.

Entrepreneurs interested in starting a new operating concern will need to consider all of the current styles and determine which will work best for the type of menu that will be offered at startup. On the other hand, there may be a brand new concept just waiting for development in the marketing plan for fast food restaurant.

Technology is having an impact on the QSR industry. For example, there are already dining places where customers can walk into the faster service eatery, order items on a digital screen at a kiosk, and then pick up the completed order at the counter. As technology advances, the QSR industry is eagerly adopting new technologies, and that could lead to new concepts.

The first step to an ideal business plan restaurant – come up with a concept

Creative entrepreneurs seem to have no limit to their imagination. Subway serves a sandwich selection and provides a small dining section. McDonald’s is family-friendly with many of the locations offering a playground. California Pizza Kitchen serves a lot more than pizza. The Cheesecake Factory offers over 250 menu items every day that are made fresh daily. Chipotle offers a trendy version of Mexican-inspired menu items.

There seems to be an endless variety of concepts – Indian themed foods, protein smoothies, chicken or chicken salad only, hot dogs, multi-course meals to go, Chinese food, ice cream, fish only, roast beef only, tacos, sandwiches only, salads, yogurt, trendy coffee concoction, and on and on it goes. Some eateries specialize based on their preparation methods, like The Cheesecake Factory.

The concept and the menu are naturally closely tied together. A gourmet hot dog diner would probably not choose a Chinese décor, for example. Everything must blend together which is one reason it is so important to complete one of the fast food restaurants business plans . This is a document that takes the entrepreneur step-by-step through the process from concept to financials. If certain elements do not mesh well, it will become apparent during the development process.

Before opening fast food restaurant consider trends

One of the challenges of being a restaurant owner is staying ahead of market trends. Consumer tastes and preferences change, and the eatery that does not stay on top of those trends could find itself losing customers to the next new concept. Trends come and go, but the following offers an idea of the kind of features modern and informed consumers are looking for on the menu or in food preparation.

• Only Fair Trade drinks served
• Only locally produced ingredients purchased
• Healthy salad options
• Organic food
• Low calorie options for favorite foods or low calorie options added to the higher calorie menu
• Only grilled and never fried menu items
• No processed foods
• Changing menus to reflect current health research
• Special diet menu items like gluten free foods, ingredients safe for diabetics, or heart healthy foods

Dining establishments must be much more transparent today as to what they serve, how it is prepared, the calorie count, the food content, and how ingredients are sourced. Price counts too, but not as much as it used to, depending on the type of dining establishment started. A dollar menu is popular at some establishments, but would not be popular at others because the concept does not support such inexpensive foods. The dollar menu is also quite impractical for most eateries because such a low-priced menu would not cover expenses.

Another trend is enabling customers to order via their smartphones and tablet computers, or via a website. Will the new enterprise be technology enabled? It is one way to differentiate the startup and especially appeal to the digital natives – the Millennials and Gen Z – who expect to use their technology for almost everything.

Elements of Success fast food business plan

Every successful operation has to consider certain critical factors directly related to success. Some are more important than others. One such factor is the location. Putting a hot dog stand next door to the country club that has a dining room may not generate enough revenue. Put that same hot dog stand on a downtown corner, near buildings where thousands of busy people are working in offices, or in a local mall, and lunch and/or dinner sales are going to be high.

On the other hand, a place with a drive-through window that serves biscuits for breakfast and hamburgers for lunch and dinner will want a location that has high traffic flow, especially at mealtimes. The location is also influenced by available lease space, required building modifications, and the monthly lease rate. Of course, the entrepreneur can also build a place from the ground up with the understanding that it will take a lot more startup capital.

Setting the Menu and Prices

Another important and related element is hours of operation which influences the meals that will be served. Will the fast service menu cover breakfast and lunch, lunch and dinner, or all three meals?

The menu must be more varied the more meals that are served. The hours of operation also impacts the required staffing level which in turn impacts operational expenses.

Franchise for start fast food?

Some entrepreneurs choose to buy a franchise. They do so because of the advantages a franchise offers, but never make the mistake of thinking a franchise guarantees success. That is not true. Establishing and growing a franchise takes a significant financial investment and real effort. Advantages include:

• The right to use the brand name which already has market familiarity
• Startup that is turnkey ready
• Access to in-depth training
• Availability of a well-developed operational model
• Access to tested marketing strategies
• Ability to access the knowledge of the corporate personnel
• Sometimes, easier access to capital through the franchising company

Instant brand recognition is a real asset to a fledgling enterprise. Consumers are already familiar with the menu, services, quality, and even the physical layout. People who search out chains appreciate the level of familiarity they have with the operation.

However, the chain operation is also subject to getting its reputation damaged when other franchisees perform poorly. There are millions of people who have had one bad dining experience and refuse to ever try any other restaurant in the same chain. Some go online and post comments like, “Don’t ever try any XYZ restaurant.” It is guilt by association.

All the advantages come with a price in the form of franchise fees which can be quite hefty. The ongoing support is the ROI for paying the fees in a timely manner. The franchise restaurant is not a good choice for an entrepreneur that wants to be in total control of things like hours of operation, menu, vendors, service level, marketing, and so on. Franchisors have a lot of restrictions, and the owner must be willing to play by corporate rules.

Operational and Strategic Planning

Getting ready for startup fast food business.

One of the best ways to understand how to write a high quality roadmap for success is to look at a fast food restaurant business plan sample. Most examples are written to an audience that includes investors and the owner, but always the owner. This is a document that addresses every critical element of the concern, creating a steady path of sustainability. Thousands of people start successful fast food operations every month, but it is not successful by accident.

When the final fast food restaurant marketing plan pdf is published, it contains all the elements of success. It proves the entrepreneur has carefully worked through the details, thought through what is needed to run a smooth enterprise, and identified what it will take to achieve sustainability. A successful startup is no small feat and never happens by accident. All the reasons a food operation is likely to fail are considered and addressed. The reasons include:

• Lack of adequate information about the competition
• Selecting a poor location
• Poorly designed fast food restaurant marketing strategies
• Lack of skilled staff or inadequate staffing
• Inadequate cash flow
• Difficulties obtaining the correct ingredients
• Poorly prepared food

With so many reasons contributing to potential failure, it is easy to start thinking this type of fast service enterprise is too risky. Yet, new operating enterprises are opened all the time, and many become the new fast service chains using the popular franchise model.

This is why it is important to write a document that does not skip steps. For example, the fast food restaurants marketing strategies can play a big role in driving customers to the restaurant. However, the marketing section of the planning document is just one section of several. A high quality document is thorough and attractive to readers, including potential investors.

We had a great experience with OGScapital

We had a great experience with OGScapital. They were quick, on top of the BCP, and got us exaclty what we needed. We also had an issue with completing a task in a certain time required and they were nice enough to help us out and allow us an additional week. Thank you Alex for all your help!

Writing fast food restaurant business plan

Ready to write a planning document? The standard sections include the following information:

• Executive Summary – The short summary gets right to the point as to what the fast service company will involve and what makes it unique. This is like a snapshot that captures the essence of the new company, providing a profile and stating the goals. It may also name the amount sought from investors or the amount of the bank loan requested.
• Company Description – This section summarizes the basics about the company. What is the concept? What can customers expect to find when they walk in the door? What is the décor or theme? What type of food will be served and during what hours? Who will own the startup? Are their partners? Where will the operation be located and in what kind of facilities?
• Management – This section offers a profile of the management. Small food establishments are often initially managed and operated by the owner. Larger ones with extended hours will need more than one manager to oversee staff. Who will manage the ongoing concern, and what are their qualifications, including education and experience? What is the management structure? How much will managers be paid?

This section also discusses the personnel plan. One of the many challenges the owner faces is keeping the operation adequately staffed. High turnover can quickly cause customer service problems. How will the management ensure it can keep positions filled and employees trained? Is there a need for a cook, cashier, counter staff, and maintenance or cleaning staff? How many shifts must be covered?

• Products and Services – This is the section where all the research effort into the menu and the sources of ingredients comes together. Provide a description of the products, giving details about the menu, ingredients, customer services, strategies for keeping the menu relevant and updated, and other information as necessary. Services can include things like delivery services or catering packages. Also, how will the ingredients be sourced, and what are the strategies for ensuring an uninterrupted flow? Are there reliable vendors lined up with contracts ready to be put in place?
• Industry, Competitor, and Market Analysis – Remember that one of the reasons for operational failure is due to lack of information about the competition. Every entrepreneur should do in-depth research on the local industry and competition. If unfamiliar with how to do this kind of research, have an experienced consultant conduct the research.

This section describes the industry, narrows the market, names the targeted market, presents the market characteristics, and defines a competitive pricing structure. Specifically, what is the target market, and what are the market needs? The competitive analysis is quite detailed. It addresses market share, barriers to market entry, market needs, and the potential for future competitors to enter the scene. One way to present the information is to do a table layout comparing various characteristics between competitors, on elements like theme, pricing, food quality, hours of operation, etc.

This is also a good place to describe the trends that impact the fast service industry and the market. That description is followed by a description of the specific trends the startup will encompass in its growth strategies.

• Marketing Strategies – The fast food restaurant marketing strategies sample demonstrates the overall path forward to get brand recognition and to grow the startup. The fast food operation needs a steady flow of customers – new and returning. In this section the owner discusses the strategy for penetrating the market and communicating with the market. What kind of promotions and advertising will be conducted? Is there a website that can be turned into a marketing tool? If the operation will sell catering packages or deliver lunches, for example, there is a need for a sales strategy to reach potential customers.

Marketing encompasses price, product, place, and promotion – the 4 Ps. Address each of the Ps, and the startup will be on its way to success.

• Financial Projections – Many entrepreneurs need help preparing this section. It is based on the market analysis and the operational setup. Developing prospective financial data is challenging because there is no historical data to rely on. The statements to include are the profit/loss statements, cash flow statements, balance sheets, and capital expenditure plans. The SBA recommends doing monthly or quarterly financial projections for the first year as a minimum. Another four years of projections are usually included also, but the numbers can be on a quarterly or annual basis.

Also included in this section of the business plan sample for fast food restaurant is any other useful financial information, like ratios, breakeven analysis, and trend analysis. Graphs are beneficial to readers. Also, what startup funding is needed, and what are the targeted sources? Is the owner investing personal funds?

Quality really does count when preparing the document. It counts for the startup owner and for potential investors. This is a living, breathing document too. Once the fast food restaurant business plan pdf is completed, it should not be banished to a drawer or left to linger in old work processing files. The document needs regular updating to keep the business on track.

If unfamiliar with how to prepare such a beneficial document, the most important step you can take is getting professional consulting help. There is too much at risk to take any chances with potential success.

Download Fast Food Restaurant Business Plan Sample in PDF

OGScapital also specializes in writing business plans such as business plan for a startup Subway , business plan for seafood restaurant , hot dog stand business plan , organic restaurant business plan , restaurant business plan and etc.

Ice Vending Machine Business Plan

OGScapital at the National Citizenship and Immigration Conference

How to Start a Plumbing Business in 2024: A Detailed Guide

Vegetable Farming Business Plan

Trading Business Plan

How To Write A Textile Manufacturing Business Plan

Any questions? Get in Touch!

We have been mentioned in the press:

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Search the site:

Best ways to follow an intermittent fasting diet plan

• What can I eat?
• Example of a meal plan
• Best beverages
• 7-day intermittent fasting meal plan

Guide: Intermittent fasting for healthy weight loss

What can i eat on an intermittent fasting meal plan, what is a good meal plan for intermittent fasting.

Most keto and low-carb intermittent fasting meal plans provide two meals per day to be eaten within a compressed eating window, usually eight hours per day. For this reason, they’re called 16:8 intermittent fasting meal plans, meaning you fast for 16 hours and eat within an eight-hour window.

What can I drink on an intermittent fasting diet plan?

The best beverages are carb-free or nearly carb-free. Include these drinks on your intermittent fasting diet plan:

• Water: still or sparkling
• Coffee: black, or with a splash of cream or milk
• Tea: black, green, or herbal (unsweetened)
• Broth: chicken, beef, or vegetable

Intermittent fasting diet planning – FAQ

Guide Here you can find common questions about intermittent fasting with answers from our top expert, Dr. Jason Fung.

Appointments at Mayo Clinic

• Nutrition and healthy eating

DASH diet: Sample menus

Interested in following the DASH diet? Here are sample menus to get you started.

Recipes related to these meals

• Green beans with red pepper and garlic - Recipes related to these meals Green beans with red pepper and garlic
• Hummus - Recipes related to these meals Hummus
• Roasted salmon with maple glaze - Recipes related to these meals Roasted salmon with maple glaze
• Vegetable stir-fry - Recipes related to these meals Vegetable stir-fry

DASH stands for Dietary Approaches to Stop Hypertension. It is a healthy-eating plan that's designed to help treat or prevent high blood pressure.

The DASH diet helps people lower salt, which contains sodium, in diets. The diet is also rich in nutrients that help lower blood pressure. These include potassium, calcium, magnesium, protein and fiber.

Vegetables, fruits and whole grains are the basis of the DASH diet. But it also includes foods that are good sources of calcium, protein or other nutrients:

• Fat-free or low-fat dairy products.
• Fish and poultry, which have generally low levels of saturated fats.
• Beans and nuts.

The diet limits the following:

• Fatty meats, such as beef, pork and lamb.
• Full-fat dairy products.
• Tropical oils, such as coconut and palm oils.
• Sweets and sugar-sweetened drinks.

To help you get started with the DASH diet eating plan, here are three days of menus based on the DASH diet. Use these menus as a basis for your own healthy meal planning.

The menus are based on a diet of 2,000 calories or less each day. Talk to your health care professional or a dietitian about your calorie goals. The goal for sodium is less than 2,300 milligrams a day.

• 1 cup of oatmeal without salt.
• 1/4 cup raisins.
• 1 medium banana.
• 1 cup fat-free milk.
• Coffee, tea or water.
• 1/2 cup hummus.
• 1/2 medium red pepper.
• 1/2 medium cucumber.
• 10 baby carrots.
• 3 falafel patties (about 2 inches in diameter).
• 1 whole-grain pita pocket.
• 4 ounces of salmon.
• Maple balsamic glaze.
• 1 cup whole-grain and wild rice blend.
• 3/4 cup green beans with red bell peppers.
• 1/2 cup canned pear slices in juice.
• Tea, hot or cold and not sweetened.

Snack (anytime)

• 1 cup low-fat yogurt.
• 1 medium peach.

• 1 cup mixed fruit such as melon and grapes.
• 1/2 whole-wheat bagel.
• 1 tablespoon natural peanut butter.
• 1 cup skim milk.
• 3 cups fresh spinach leaves.
• 1 sliced pear.
• 1/2 cup canned mandarin oranges.
• 1 tablespoon red wine vinegar.
• 1 tablespoon olive oil.
• 1 ounce of goat cheese.
• 3 ounces of cooked chicken.
• 1 small whole-wheat roll.
• 1/2 cup marinara sauce.
• 1 cup chopped summer squash.
• 1/2 cup frozen chopped spinach.
• 1 1/2 cup whole-wheat pasta.
• 1 cup melon.
• 1/4 cup trail mix, not salted.

• 1 medium avocado.
• 1/4 cup sundried tomatoes.
• 1 poached egg.
• 1 slice whole-wheat toast.
• 1 medium orange.
• 3 ounces low-sodium canned tuna.
• 1/4 cup diced onion.
• 1/4 cup diced bell pepper (red, yellow or orange).
• 1/4 cup diced celery.
• 1 tablespoon low-fat mayonnaise.
• 8 melba toast crackers.
• 1/2 cup skim milk.
• 1/2 teaspoon sesame oil.
• 1/2 cup sliced onion, sliced.
• 1/2 cup chopped red bell pepper.
• 1/2 cup sliced button mushrooms.
• 1/2 cup broccoli florets.
• 1/2 cup sliced carrots.
• 1/2 teaspoon chopped fresh ginger.
• 1/2 teaspoon chopped fresh garlic.
• 1/2 tablespoon mirin rice wine.
• 1/2 teaspoon reduced-sodium soy sauce.
• 1/2 tablespoon chopped cashews.
• 1 cup brown rice.
• Yogurt, low-fat and low added sugar.
• 1/4 cup almonds.

There is a problem with information submitted for this request. Review/update the information highlighted below and resubmit the form.

From Mayo Clinic to your inbox

Sign up for free and stay up to date on research advancements, health tips, current health topics, and expertise on managing health. Click here for an email preview.

Error Email field is required

Error Include a valid email address

To provide you with the most relevant and helpful information, and understand which information is beneficial, we may combine your email and website usage information with other information we have about you. If you are a Mayo Clinic patient, this could include protected health information. If we combine this information with your protected health information, we will treat all of that information as protected health information and will only use or disclose that information as set forth in our notice of privacy practices. You may opt-out of email communications at any time by clicking on the unsubscribe link in the e-mail.

Thank you for subscribing!

You'll soon start receiving the latest Mayo Clinic health information you requested in your inbox.

Sorry something went wrong with your subscription

Please, try again in a couple of minutes

• DASH eating plan: Healthy eating, proven results. National Heart, Lung, and Blood Institute. https://www.nhlbi.nih.gov/resources/dash-eating-plan-healthy-eating-proven-results. Accessed March 24, 2023.
• DASH eating plan: Why the DASH eating plan works. National Heart, Lung, and Blood Institute. https://www.nhlbi.nih.gov/resources/why-dash-eating-plan-works. Accessed March 24, 2023.
• What's on your plate? (1,800-2000 calories a day). National Heart, Lung, and Blood Institute. https://www.nhlbi.nih.gov/resources/whats-your-plate-1800-2000-caloriesday. Accessed March 24, 2023.
• Zeratsky KA (expert opinion). Mayo Clinic. March 30, 2023.
• Nutritionist Pro diet analysis (computer program). Stafford, Texas: Axxya Systems; 2023. https://www.nutritionistpro.com/dietanalysis.php. Accessed March 30, 2023.

Products and Services

• A Book: Cook Smart, Eat Well
• A Book: The Mayo Clinic Diet Bundle
• The Mayo Clinic Diet Online
• A Book: Mayo Clinic on Digestive Health
• Butter vs. margarine
• Caffeine content
• Clear liquid diet
• DASH diet: Recommended servings
• Diverticulitis attack triggers
• Diverticulitis diet
• Eggs and cholesterol
• Enlarged prostate: Does diet play a role?
• Fasting diet: Can it improve my heart health?
• Gluten sensitivity and psoriasis: What's the connection?
• Gluten-free diet
• Gout diet: What's allowed, what's not
• Intermittent fasting
• Low-fiber diet
• Low-glycemic index diet
• Mediterranean diet
• Picnic Problems: High Sodium
• Nutrition and pain
• Vegetarian diet
• Water after meals

Mayo Clinic does not endorse companies or products. Advertising revenue supports our not-for-profit mission.

• Opportunities

Mayo Clinic Press

Check out these best-sellers and special offers on books and newsletters from Mayo Clinic Press .

• Mayo Clinic on Incontinence - Mayo Clinic Press Mayo Clinic on Incontinence
• The Essential Diabetes Book - Mayo Clinic Press The Essential Diabetes Book
• Mayo Clinic on Hearing and Balance - Mayo Clinic Press Mayo Clinic on Hearing and Balance
• FREE Mayo Clinic Diet Assessment - Mayo Clinic Press FREE Mayo Clinic Diet Assessment
• Mayo Clinic Health Letter - FREE book - Mayo Clinic Press Mayo Clinic Health Letter - FREE book
• Healthy Lifestyle
• DASH diet Sample menus

We’re transforming healthcare

Make a gift now and help create new and better solutions for more than 1.3 million patients who turn to Mayo Clinic each year.

• Search Please fill out this field.
• Newsletters
• Sweepstakes
• Mediterranean Diet Meal Plans

30-Day Mediterranean Diet Meal Plan for Beginners, Created by a Dietitian

If you want to follow the Mediterranean diet but are unsure how to get started, we've got you covered.

Emily Lachtrupp is a registered dietitian experienced in nutritional counseling, recipe analysis and meal plans. She's worked with clients who struggle with diabetes, weight loss, digestive issues and more. In her spare time, you can find her enjoying all that Vermont has to offer with her family and her dog, Winston.

Why This Meal Plan Is Great for You

• The Mediterranean Diet
• Foods to Focus On

Ali Redmond/Jen Causey

If you’re interested in following the Mediterranean diet but are unsure where to start, you’ve come to the right place. In this 30-day Mediterranean meal plan, we include a whole month of delicious and nutritious recipes that are perfect for beginners. Whether you’re new in the kitchen or just looking to simplify your routine, this meal plan can work for everyone. 

How We Create Meal Plans

Registered dietitians thoughtfully create EatingWell’s meal plans to be easy-to-follow and delicious. Each meal plan meets specific parameters depending on the health condition and/or lifestyle goal it is targeting and is analyzed for accuracy using the nutrition database, ESHA Food Processor. As nutritional needs differ from person to person, we encourage you to use these plans as inspiration and adjust as you see fit.

To tailor this meal plan to beginners, we chose recipes with shorter instructions and simple ingredient lists and included plenty of meal-prep tips and callouts for leftovers to make for a more manageable routine. While choosing simpler recipes was a priority, we certainly didn’t skimp on nutrition (or flavor). Each day provides at least 60 grams of protein and 28 grams of heart-healthy fiber, though most days come in quite a bit higher than that. We set this meal plan at 1,500 calories per day and included modifications for 1,200 and 2,000 calories per day for those with different calorie needs . As with all meal plans, this is meant to be an example of a healthy eating routine. Make adjustments as desired to fit your routine and taste preferences. 

Frequently Asked Questions

Absolutely, we have tons of Mediterranean recipes you can substitute for any recipe you do not like. Most dinners are between 400 and 500 calories, with a few outliers. For daily totals, we aimed for 1,500 calories, at least 60 grams of protein, 28 grams of fiber and no more than 2,300 milligrams of sodium. If you’re closely monitoring calories, protein, fiber or any other nutrients, you may want to choose a substitute with similar nutrition numbers.

If eating the same breakfast or lunch every day fits your routine better, that works! Each breakfast is approximately 300 to 400 calories, while each lunch spans about 350 to 450 calories. We provided several breakfast and lunch ideas throughout the month to show different options, but you can opt to repeat your favorites if that’s preferred.

Yes, the Mediterranean diet is a nutrient-rich way of eating. It emphasizes whole grains, fruits, vegetables, healthy fats and legumes, as well as cooking more meals at home. Research links the Mediterranean diet to a reduced risk of type 2 diabetes, improved heart health, reduced risk of metabolic syndrome and even improved cognitive function.

What Is the Mediterranean Diet?

The Mediterranean diet is considered one of the healthiest ways of eating due to its emphasis on fruits, vegetables, legumes, whole grains and fish. While it doesn’t recommend eating high amounts of processed foods or refined grains, it also doesn’t set strict guidelines, which makes it more of a lifestyle than a rigid eating plan.

Mediterranean Diet Foods to Focus On

• Whole grains
• Olive oil and other vegetable oils 
• Dairy, especially fermented dairy, like yogurt, cottage cheese and kefir
• Herbs and spices

How to Meal-Prep Your Week of Meals

• Make Triple-Berry Blended Oats to have for breakfast on Days 2 through 5.
• Prepare Chickpea & Roasted Red Pepper Lettuce Wraps with Tahini Dressing to have for lunch on Days 2 through 5.
• Make Anti-Inflammatory Energy Balls to have as a snack throughout the week.

Photographer: Rachel Marek, Food stylist: Holly Dreesman, Prop stylist: Gabriel Greco

Breakfast (319 calories)

• 1 serving Feta, Egg & Spinach Breakfast Taco
• 1 medium apple

A.M. Snack (126 calories)

• 1 (5.3-oz.) container low-fat plain strained (Greek-style) yogurt
• ¼ cup raspberries

Lunch (436 calories)

• 1 serving Cucumber & Tomato Sandwich

P.M. Snack (98 calories)

• ¼ cup salted dry-roasted edamame

Dinner (526 calories)

• 1 serving Crispy Salmon Rice Bowl

Daily Totals: 1,506 calories, 70g fat, 86g protein, 142g carbohydrate, 28g fiber, 1,512mg sodium

Make it 1,200 calories: Omit apple at breakfast and yogurt at A.M. snack, plus change P.M. snack to ¼ cup blueberries. 

Make it 2,000 calories: Add 1 serving Berry-Kefir Smoothie to breakfast and 3 Anti-Inflammatory Energy Balls as an evening snack.

Photographer: Brie Goldman, Food Stylist: Lauren McAnelly, Prop Stylist: Gabriel Greco

Breakfast (390 calories)

• 1 serving  Triple-Berry Blended Oats

A.M. Snack (134 calories)

• 2 Anti-Inflammatory Energy Balls

Lunch (498 calories)

• 1 serving Chickpea & Roasted Red Pepper Lettuce Wraps with Tahini Dressing

P.M. Snack (59 calories)

• 1 medium peach

Dinner (426 calories)

• 1 serving Chicken Caprese Salad

Daily Totals: 1,506 calories, 68g fat, 68g protein, 152g carbohydrate, 31g fiber, 1,519mg sodium

Make it 1,200 calories: Change A.M. snack to 1 clementine and change lunch to 1 serving Cucumber Salad Sandwich . 

Make it 2,000 calories: Add 1 (5.3-oz.) container low-fat plain strained (Greek-style) yogurt with 2 Tbsp. chopped walnuts to A.M. snack, 1 medium banana to lunch and ¼ cup unsalted dry-roasted almonds to P.M. snack.

P.M. Snack (21 calories)

• ¼ cup blueberries

Dinner (472 calories)

• 1 serving Turkey Enchiladas

Daily Totals: 1,514 calories, 68g fat, 68g protein, 163g carbohydrate, 34g fiber, 1,507mg sodium

Make it 2,000 calories: Add 1 medium peach to lunch, add ¼ cup unsalted dry-roasted almonds to P.M. snack and add 1 serving Guacamole Chopped Salad to dinner.

Ali Redmond

• 1 serving Triple-Berry Blended Oats

A.M. Snack (59 calories)

• 1/4 cup salted dry-roasted edamame

Dinner (470 calories)

• 1 serving Agrodolce Zucchini & Chicken Pasta

Daily Totals: 1,515 calories, 63g fat, 72g protein, 168g carbohydrate, 33g fiber, 1,322mg sodium

Make it 1,200 calories: Change A.M. snack to 1 clementine, change lunch to 1 serving Cucumber Salad Sandwich and change P.M. snack to ¼ cup blueberries. 

Make it 2,000 calories: Add ¼ cup unsalted dry-roasted almonds to A.M. snack, 1 medium orange to P.M. snack and 1 serving Simple Spinach Salad to dinner.

A.M. Snack (187 calories)

• 1 cup low-fat plain strained (Greek-style) yogurt
• 1/4 cup blueberries

P.M. Snack (35 calories)

• 1 clementine

Dinner (414 calories)

• 1 serving Quinoa Avocado Salad

Daily Totals: 1,523 calories, 73g fat, 60g protein, 166g carbohydrate, 36g fiber, 1,077mg sodium

Make it 1,200 calories: Change A.M. snack to 1 medium peach and change lunch to 1 serving Cucumber Salad Sandwich . 

Make it 2,000 calories: Add 3 Anti-Inflammatory Energy Balls to A.M. snack, 1 medium orange to lunch and ¼ cup unsalted dry-roasted almonds to P.M. snack.

Photographer: Stacy k. Allen, Props: Christina Brockman, Food Stylist: Jennifer Wendorf

A.M. Snack (177 calories)

• 1 Tbsp. chia seeds

P.M. Snack (134 calories)

Dinner (433 calories).

• 1 serving Baked Fish Tacos with Avocado
• 1 serving Easy Pineapple Coleslaw

Daily Totals: 1,499 calories, 74g fat, 69g protein, 153g carbohydrate, 29g fiber, 1,787mg sodium

Make it 1,200 calories: Omit yogurt and chia seeds at A.M. snack and change P.M. snack to ¼ cup blueberries. 

Make it 2,000 calories: Add 1 serving Berry-Kefir Smoothie to breakfast and ¼ cup dry-roasted unsalted almonds to lunch.

Photographer: Fred Hardy, Food Stylist: Jennifer Wendorf, Prop Stylist: Lydia Pursell

Dinner (536 calories)

• 1 serving Baked Feta & Tomato Chickpeas

Daily Totals: 1,475 calories, 67g fat, 66g protein, 161g carbohydrate, 28g fiber, 1,775mg sodium

Make it 1,200 calories: Omit yogurt at A.M. snack, omit plum at lunch and change dinner to 1 serving Massaged Kale Salad with Roasted Squash & Chickpeas .

Make it 2,000 calories: Add 1 serving Berry-Kefir Smoothie to breakfast and ¼ cup dry-roasted unsalted almonds to P.M.

Breakfast (389 calories)

• 1 serving Muesli with Raspberries
• 1 cup low-fat plain kefir

A.M. Snack (176 calories)

• ¼ cup unsalted dry-roasted shelled pistachios

Lunch (327 calories)

• 1 serving Arugula & Cucumber Salad with Tuna

P.M. Snack (230 calories)

• 1 large pear

Dinner (398 calories)

• 1 serving Creamy Pesto Shrimp with Gnocchi & Peas

Daily Totals: 1,520 calories, 56g fat, 85g protein, 181g carbohydrate, 35g fiber, 1,369mg sodium

Make it 1,200 calories: Omit kefir at breakfast, change A.M. snack to 1 peach and omit edamame at P.M. snack. 

Make it 2,000 calories: Add 1 plum to A.M. snack, 2 Tbsp. natural peanut butter to the apple at lunch and 1 serving Simple Spinach Salad to dinner.

Photographer: Morgan Hunt Glaze, Food Stylist: Margaret Monroe Dickey, Prop Stylist: Shell Royster

Breakfast (404 calories)

• 2 Tbsp. chia seeds
• 2 Tbsp. chopped pecans 
• ½ cup blueberries

A.M. Snack (131 calories)

P.m. snack (206 calories).

• ¼ cup unsalted dry-roasted almonds

Dinner (450 calories)

• 1 serving Skillet Bruschetta Chicken
• 1 serving Garlicky Green Beans

Daily Totals: 1,518 calories, 81g fat, 96g protein, 115g carbohydrate, 31g fiber, 1,112mg sodium

Make it 1,200 calories: Reduce to 1 Tbsp. chia seeds at breakfast, change A.M. snack to 1 plum and change P.M. snack to ¼ cup blueberries. 

Make it 2,000 calories: Add ¼ cup dry-roasted unsalted shelled pistachios to A.M. snack, 2 Tbsp. natural peanut butter to the apple at lunch and 1 medium banana to P.M. snack.

A.M. Snack (219 calories)

• 1 serving Cottage Cheese Snack Jar

Lunch (401 calories)

• 1 serving Bell Pepper & Feta Chickpea Salad

P.M. Snack (62 calories)

• 1 medium orange

Dinner (407 calories)

• 1 serving Italian Wedding Soup

Meal-Prep Tip: Reserve 2 servings Italian Wedding Soup to have for lunch on Days 11 and 12.

Daily Totals: 1,478 calories, 54g fat, 80g protein, 173g carbohydrate, 32g fiber, 1,533mg sodium

Make it 1,200 calories: Omit kefir at breakfast and change A.M. snack to ½ cup blueberries. 

Make it 2,000 calories: Add medium banana to lunch, ¼ cup dry-roasted unsalted almonds to P.M. snack and 1 serving Simple Spinach Salad to dinner.

Lunch (407 calories)

P.m. snack (95 calories), dinner (399 calories).

• 1 serving Sheet-Pan Balsamic-Parmesan Roasted Chickpeas & Vegetables

Daily Totals: 1,524 calories, 70g fat, 84g protein, 148g carbohydrate, 32g fiber, 1,461mg sodium

Make it 1,200 calories: Omit pecans at breakfast, change A.M. snack to 1 plum and change P.M. snack to 1 medium peach. 

Make it 2,000 calories: Add 1 serving Peanut Butter & Chia Berry Jam English Muffin to breakfast and add ¼ cup dry-roasted unsalted almonds to P.M. snack.

P.M. Snack (176 calories)

Dinner (410 calories).

• 1 serving Spinach Salad with Quinoa, Chicken & Fresh Berries

Daily Totals: 1,513 calories, 64g fat, 76g protein, 170g carbohydrate, 31g fiber, 1,785mg sodium

Make it 1,200 calories: Omit kefir at breakfast, change A.M. snack to 1 medium peach and change P.M. snack to 1 plum. 

Make it 2,000 calories: Add ¼ cup dry-roasted unsalted almonds to A.M. snack and add 1 medium apple with 2 Tbsp. natural peanut butter as an evening snack.

A.M. Snack (154 calories)

• ¾ cup unsalted low-fat cottage cheese
• ½ cup raspberries

Dinner (442 calories)

• 1 serving Grilled Flank Steak with Tomato Salad
• 1-oz. slice whole-wheat baguette

Daily Totals: 1,495 calories, 70g fat, 91g protein, 131g carbohydrate, 29g fiber, 1,067mg sodium

Make it 1,200 calories: Omit pecans at breakfast, cottage cheese at A.M. snack and whole-wheat baguette at dinner. 

Make it 2,000 calories: Add 1 serving Peanut Butter & Chia Berry Jam English Muffin to breakfast, 1 medium orange to lunch and add ¼ cup dry-roasted unsalted almonds to P.M. snack.

Photographer: Fred Hardy, Food Stylist: Jennifer Wendorf, Prop Stylist: Lydia Purcell

A.M. Snack (62 calories)

Dinner (600 calories).

• 1 serving Sheet-Pan Salmon with Crispy Quinoa

Daily Totals: 1,510 calories, 66g fat, 73g protein, 162g carbohydrate, 30g fiber, 1,305mg sodium

Make it 1,200 calories: Omit kefir at breakfast and change dinner to 1 serving Sheet-Pan Roasted Salmon & Vegetables .

Make it 2,000 calories: Add ¼ cup dry-roasted unsalted almonds to A.M. snack and 1 (5.3 oz.) container low-fat plain Greek-style yogurt with ¼ cup chopped pecans to P.M. snack.

How to Meal-Prep Your Week of Meals:

• Make High-Protein Strawberry & Peanut Butter Overnight Oats to have for breakfast on Days 16 through 18.
• Prepare Turkey Meatball & Feta Lunchbox to have for lunch on Days 16 through 19.

Breakfast (318 calories)

• 1 serving Summer Skillet Vegetable Scramble

Lunch (434 calories)

• ⅓ cup blueberries

Dinner (297 calories)

• 1 serving Chicken Milanese with Arugula-Cherry Tomato Salad
• ½ cup cooked brown rice

Evening Snack (134 calories)

Daily Totals: 1,523 calories, 62g fat, 93g protein, 157g carbohydrate, 29g fiber, 1,890mg sodium

Make it 1,200 calories: Omit yogurt at breakfast, change P.M. snack to 1 plum and omit evening snack.

Make it 2,000 calories: Add ½ cup low-fat plain kefir to breakfast, ¼ cup chopped pecans to A.M. snack and 1 medium banana to P.M. snack, and increase to 4 energy balls at evening snack.

Photographer: Rachel Marek, Food stylist: Holly Dreesman, Prop stylist: Sue Mitchell

Breakfast (333 calories)

• 1 serving High-Protein Strawberry & Peanut Butter Overnight Oats  

Lunch (441 calories)

• 1 serving Turkey Meatball & Feta Lunchbox  

P.M. Snack (129 calories)

Dinner (479 calories).

• 1 serving Chickpea & Quinoa Bowl with Roasted Red Pepper Sauce

Daily Totals: 1,511 calories, 68g fat, 74g protein, 156g carbohydrate, 29g fiber, 1,742mg sodium

Make it 1,200 calories: Change A.M. snack to ¼ cup blueberries, omit edamame at P.M. snack and change dinner to 1 serving Spaghetti Squash with Roasted Tomatoes, Beans & Almond Pesto .

Make it 2,000 calories: Add ¼ cup unsalted dry-roasted almonds to A.M. snack and add 1 medium apple with 2 Tbsp. natural peanut butter as an evening snack.

A.M. Snack (95 calories)

P.m. snack (240 calories).

• 1 cup raspberries

Dinner (409 calories)

• 1 serving Superfood Chopped Salad with Salmon & Creamy Garlic Dressing

Daily Totals: 1,517 calories, 79g fat, 91g protein, 123g carbohydrate, 28g fiber, 1,344mg sodium

Make it 1,200 calories: Change A.M. snack to ½ cup sliced cucumber and change P.M. snack to 1 clementine. 

Make it 2,000 calories: Add 2 Tbsp. natural peanut butter to A.M. snack and add ¼ cup unsalted dry-roasted almonds with 1 medium peach as an evening snack.

P.M. Snack (193 calories)

Dinner (359 calories).

• 1 serving Quinoa Salad with Feta, Olives & Tomatoes

Evening Snack (59 calories)

Daily Totals: 1,515 calories, 65g fat, 72g protein, 172g carbohydrate, 32g fiber, 1,521mg sodium

Make it 1,200 calories: Change A.M. snack to 1 plum, change P.M. snack to 1 medium orange and omit evening snack. 

Make it 2,000 calories: Add ¼ cup unsalted dry-roasted almonds to A.M. snack and add 4 Anti-Inflammatory Energy Balls as an evening snack.

Photographer: Stacy k. Allen, Props: Christina Brockman, Food Stylist: Lauren Odum

• 1 serving Summer Skillet Vegetable & Egg Scramble

P.M. Snack (196 calories)

• 1 cup blackberries

Dinner (337 calories)

• 1 serving Sheet-Pan Beef & Cabbage Noodles

Daily Totals: 1,512 calories, 67g fat, 94g protein, 140g carbohydrate, 29g fiber, 2,162mg sodium

Make it 1,200 calories: Change A.M. snack to 1 medium orange and omit Anti-Inflammatory Energy Balls at P.M. snack.

Make it 2,000 calories: Add 1 serving Berry-Kefir Smoothie to breakfast and add ¼ cup unsalted dry-roasted almonds as an evening snack.

Photographer: Rachel Marek, Food Stylist: Holly Dreesman, Prop Stylist: Gabriel Greco

P.M. Snack (124 calories)

• ¾ cup blackberries
• 1 large hard-boiled egg

Dinner (427 calories)

• 1 serving Chicken & Quinoa Casserole

Meal-Prep Tip: Reserve leftover Chicken & Quinoa Casserole to have for dinner tomorrow night.

Daily Totals: 1,522 calories, 72g fat, 86g protein, 141g carbohydrate, 28g fiber, 2,164mg sodium

Make it 1,200 calories: Change A.M. snack to 1 plum, omit blueberries at lunch and omit hard-boiled egg at P.M. snack, plus reduce to ½ cup blackberries at P.M. snack.

Make it 2,000 calories: Add 1 serving Berry-Kefir Smoothie to breakfast and add ¼ cup unsalted dry-roasted shelled pistachios as an evening snack.

Photographer: Jen Causey, Food Stylist: Torie Cox, Prop Stylist: Claire Spollen

Daily Totals: 1,493 calories, 68g fat, 72g protein, 163g carbohydrate, 32g fiber, 1,530mg sodium

Make it 1,200 calories: Omit chia seeds at breakfast, change A.M. snack to 1 clementine and change P.M. snack to ½ cup sliced strawberries. 

Make it 2,000 calories: Add 1 serving Peanut Butter & Chia Berry Jam English Muffin to breakfast, add ½ cup low-fat plain kefir to A.M. snack and add ¼ cup unsalted dry-roasted almonds to P.M. snack.

• Make Spinach & Strawberry Meal-Prep Salad to have for lunch on Days 23 through 26.

Lunch (430 calories)

• 1 serving Mason Jar Power Salad with Chickpeas & Tuna

Dinner (497 calories)

• 1 serving Skillet Salmon with Orzo & Green Pea Pesto

Daily Totals: 1,508 calories, 60g fat, 90g protein, 159g carbohydrate, 33g fiber, 1,324mg sodium

Make it 1,200 calories: Omit kefir at breakfast, change A.M. snack to 1 clementine, change lunch to 1 serving Green Salad with Pita Bread & Hummus and change P.M. snack to 1 plum.

Make it 2,000 calories: Add ¼ cup unsalted dry-roasted almonds to A.M. snack, add 1 serving Simple Spinach Salad to dinner and add 1 cup sliced strawberries as an evening snack.

Breakfast (371 calories)

• 1 serving Peanut Butter & Chia Berry Jam English Muffin

Lunch (374 calories)

• 1 serving Spinach & Strawberry Meal-Prep Salad  

P.M. Snack (203 calories)

• 3 Anti-Inflammatory Energy Balls

Dinner (511 calories)

• 1 serving Sheet-Pan Chicken Thighs with Sweet Potatoes & Broccolini

Daily Totals: 1,521 calories, 73g fat, 90g protein, 133g carbohydrate, 30g fiber, 1,698mg sodium

Make it 1,200 calories: Omit yogurt at breakfast, reduce to ½ cup blackberries at A.M. snack and change P.M. snack to 1 clementine. 

Make it 2,000 calories: Add 2 Tbsp. chopped walnuts to breakfast, ¼ cup unsalted dry-roasted almonds to A.M. snack and ¼ cup unsalted dry-roasted shelled pistachios as an evening snack.

Photography: Rachel Marek, Food stylist: Kelsey Moylan, Prop stylist: Gabriel Greco

A.M. Snack (206 calories)

P.m. snack (131 calories), dinner (404 calories).

• 1 serving Massaged Kale Salad with Roasted Squash & Chickpeas

Daily Totals: 1,501 calories, 71g fat, 69g protein, 160g carbohydrate, 35g fiber, 1,190mg sodium

Make it 1,200 calories: Omit kefir at breakfast and change A.M. snack to 1 plum. 

Make it 2,000 calories: Add 1 medium apple to A.M. snack, 3 Anti-Inflammatory Energy Balls to P.M. snack and 1 serving Everything Bagel Avocado Toast to dinner.

A.M. Snack (157 calories)

Dinner (478 calories).

• 1 serving Crispy Fish Taco Bowls

Daily Totals: 1,511 calories, 70g fat, 85g protein, 142g carbohydrate, 29g fiber, 1,792mg sodium

Make it 1,200 calories: Omit yogurt at breakfast and edamame at A.M. snack and change P.M. snack to 1 plum. 

Make it 2,000 calories: Add 1 plum to lunch, ¼ cup unsalted dry-roasted almonds to P.M. snack and 1 serving Guacamole Chopped Salad to dinner.

Photographer: Jennifer Causey, Food Stylist: Julian Hensarling, Prop Stylist: Christina Daley

A.M. Snack (173 calories)

• 1 Tbsp. chopped pecans

Dinner (489 calories)

• 1 serving 20-Minute White Bean Soup
• 1 serving Simple Spinach Salad

Meal-Prep Tip : Reserve leftover 20-Minute White Bean Soup to have for dinner tomorrow night.

Daily Totals: 1,520 calories, 62g fat, 83g protein, 169g carbohydrate, 36g fiber, 1,521mg sodium

Make it 1,200 calories: Omit kefir at breakfast and omit yogurt and pecans at A.M. snack. Change P.M. snack to 1 plum. 

Make it 2,000 calories: Add 2 Tbsp. natural peanut butter to P.M. snack and add 4 Anti-Inflammatory Energy Balls as an evening snack.

A.M. Snack (123 calories)

• ⅔ cup unsalted low-fat cottage cheese

Lunch (344 calories)

• 1 serving Cucumber & Roasted Red Pepper Hummus Wrap

Daily Totals: 1,504 calories, 61g fat, 78g protein, 175g carbohydrate, 36g fiber, 1,521mg sodium

Make it 1,200 calories: Omit cottage cheese at A.M. snack, omit apple at lunch and change P.M. snack to 1 medium peach. 

A.M. Snack (178 calories)

• 1 serving Garlicky Grilled Steak & Kale Salad

Daily Totals: 1,512 calories, 60g fat, 77g protein, 176g carbohydrate, 31g fiber, 1,368mg sodium

Make it 1,200 calories: Reduce to ½ cup low-fat plain kefir, omit yogurt and chopped pecans at A.M. snack and change P.M. snack to 1 plum. 

Make it 2,000 calories: Add ¼ cup unsalted dry-roasted almonds to P.M. snack and add 4 Anti-Inflammatory Energy Balls as an evening snack.

• 1 serving Green Salad with Pita Bread & Hummus
• ¼ cup salted dry-roasted edamame 

Dinner (531 calories)

• 1 serving Grilled Blackened Shrimp Tacos
• 1 serving Guacamole Chopped Salad

Daily Totals: 1,500 calories, 71g fat, 78g protein, 156g carbohydrate, 41g fiber, 1,881mg sodium

Make it 1,200 calories: Omit apple at breakfast and omit yogurt and chopped pecans at A.M. snack. Change P.M. snack to 1 medium peach. 

Make it 2,000 calories:  Add ¼ cup unsalted dry-roasted almonds to lunch and add 4 Anti-Inflammatory Energy Balls as an evening snack.

Breakfast (286 calories)

P.m. snack (219 calories), dinner (496 calories).

• 1 serving Sheet-Pan Gnocchi with Broccoli & White Beans

Daily Totals: 1,500 calories, 65g fat, 74g protein, 164g carbohydrate, 32g fiber, 2,066mg sodium

Make it 1,200 calories: Omit yogurt at A.M. snack and change P.M. snack to 1 plum.

Make it 2,000 calories: Add ¼ cup unsalted dry-roasted almonds to A.M. snack, 1 medium peach to lunch and 1 serving Simple Spinach Salad to dinner. 

Guasch-Ferré M, Willett WC. The Mediterranean diet and health: a comprehensive overview . J Intern Med . 2021;290(3):549-566. doi:10.1111/joim.13333

U.S. News & World Report. Best Diets Overall .

Related Articles

An official website of the United States government

Here's how you know

Official websites use .gov A .gov website belongs to an official government organization in the United States.

Secure .gov websites use HTTPS A lock ( Lock A locked padlock ) or https:// means you’ve safely connected to the .gov website. Share sensitive information only on official, secure websites.

ALERT: Reports of a $600 payment increase in June are FALSE: NO COLA increase will occur UNTIL January 2025.

Programs to get more help while on SSI

Sign up for free programs that help you save money and take care of basic needs.

Explore other government programs

If you get SSI, you can usually get federal benefits like the Supplemental Nutrition Assistance Program (SNAP) and state benefits like Medicaid. SNAP helps pay for food, and Medicaid helps pay doctor and hospital bills. Help from these programs won’t affect your SSI payment. 

Your state might also have other programs to help you, like rent rebates and Temporary Assistance for Needy Families (TANF). 

Visit benefits.gov to see what programs are available

Make a work or business plan

A Plan to Achieve Self-Support (PASS) lets you set aside money to get a new job or start a business. The money you save doesn’t count toward your SSI resource limit, and you may be eligible for a higher income limit to help you save. 

Learn more about PASS

Save for disability-related expenses

If you were under age 26 when you became disabled, you can save for disability-related expenses with an Achieving a Better Life Experience (ABLE) account. The first $100,000 in an ABLE account won’t count toward your SSI resource limit. 

Learn more about ABLE accounts