At the same time, businesses should refrain from fraudulent or unfair conduct that misleads or negatively affects consumers. Consumers, in turn, should be well-informed about their rights and be able to proactively assert them. Consumer associations play an important role in raising awareness and reaching out to consumers.
Consumer rights as per consumer protection act 1986.
Consumer Protection Act provides Consumer Rights to prevent consumers from fraud or specified unfair practices. These rights ensure that consumers can make better choices in the marketplace and get help with complaints.
1. Right to Safety :
The other five Consumer Protection Rights are as follows:
2. Right to Get Information: This is an act to give for setting out the practical management of Right to information for citizens to acquire the data under control of public jurisdictions, in order to develop clarity and responsibility in the working of every public authority, the organisation of a central information Commission and State Information.
3. Right to Choose: The meaning of Right to Choose as per the Consumer Protection Act 1986 is ‘the right to be assured, wherever possible, to have access to a variety of goods and services at competitive prices’.
4. Right to be Heard: This right says that the complaints of customers should be understood by the seller. And it also allows them to be heard before the sessions and consumer panels. Right to be heard is one of the rights granted to consumers by the consumer protection act.
5. Right to Seek redressal: Right to seek redressal against illegal trade systems or unfair exploitation of consumers. It also involves the right to a reasonable settlement of the legitimate complaints of the consumer. They should be well aware of their rights and must execute them.
6. Right to Consumer Education: The right to obtain the knowledge and skill to be an acquainted consumer throughout life. Ignorance of consumers, especially of rural consumers, is chiefly accountable for their exploitation. They should be well aware of their rights and must execute them.
Consumer Point of View:
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You may have heard of the Consumer Protection Act, but do you know what it means for you as an ordinary citizen or businessperson? Few people realise that this important piece of legislation has an impact on many of our everyday activities. Read on for an introduction to the Consumer Protection Act .
Definition – Consumer A consumer is a person or a group who intends to order, orders, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, not directly related to entrepreneurial or business activities. Source: Wikipedia .
Before the passing of the Act in 2009, consumer protection in South Africa was not sufficiently regulated. The Act was therefore developed to provide a legislative framework that protects the rights of consumers.
As stated in the Act, its main goals are to:
Since we all need to purchase items, every person in South Africa (no matter their occupation or background) can be classified as a consumer in certain contexts. The Act is therefore vital for ensuring that all our rights as consumers are protected, and that we aren’t exploited by unethical service providers or marketers.
Do you know that, according to the Act, you as a consumer have the right to:
By knowing your rights as a consumer, you are empowered to act whenever you feel like any supplier is treating you unfairly.
Since all businesses are primarily designed to serve consumers, the Consumer Protection Act is just as vital as any other legislation governing business in South Africa. In order to run their enterprises legally and ethically, business owners need to have a sound knowledge of the Act’s contents. Business management students, as well as employees who deal with consumers, should also make a point of familiarising themselves with the Act. These are a few of the reasons why:
Ultimately, a business’s success only comes from the way it treats its consumers.
Are you a business student, manager, or employee looking for a better understanding of the Consumer Protection Act and how it functions? Enrol for the Oxbridge Academy Online Short Course: Understanding the South African Consumer Protection Act .
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Data collection is a booming industry that businesses are increasingly relying on to gain better insights into what their customers want and need. It can be an incredibly effective and efficient tool to allow your business to create personalized, targeted marketing with a much higher conversion rate .
Unfortunately, when it’s done wrong, data collection can be incredibly invasive and even illegal when companies don’t have a full grasp of what it entails.
Good consumer privacy policies and practices limit or monitor how businesses and third-party data collection agencies collect and use your user’s data. This can include anything from web browsing cookies, purchase histories, and app engagement.
While this may not sound like anything major, at its worst, poor consumer data privacy policies can lead to a variety of problems for both you and your business. For example:
As consumers become better educated, informed, and protected when it comes to their consumer privacy rights, it’s just as important that businesses become more aware of why consumer data privacy should matter to them too.
While privacy may have seemed like an antiquated notion at the turn of the millennium., in today’s world, the need for privacy has become more important than ever.
While some online users have found targeted advertising and marketing useful, a large majority of users disagree. Invasive, disturbing, and manipulative are words the internet has often associated with modern collection methods. To find out more about why consumer data privacy matters, for both you and your consumers, read ahead.
Your consumers are the most vital parts of what makes your business a business. That’s why appealing to them and delivering what’s important to them matters so much.
One of which is their data privacy.
As many as 80% of consumers are worried about how companies collect their data as well as what it’s used for.
With data breaches becoming more and more common as well as increasingly damaging, consumers have every right to be worried about what happens with their information. As many as 1 in 10 global internet users are using ad-blocking software out of sheer concern for the safety of their online presence and security.
A recent study by the Pew Research Center showed that Americans felt a mixture of concern and confusion when it came to controlling their personal information online. As many as 64% of mobile users say that a brand’s data privacy policy is an important factor for them. 46% of U.S. consumers say that buying a product is based on whether or not they’re satisfied that a company will protect their data and privacy.
Consumers today want the sites and services they interact with to ask as little of them as possible. They also want these platforms to be reactive when it comes to sketchy activities and be proactive about protecting their data.
Appealing to consumers through this need is often referred to as Privacy-First Marketing. Software solutions that support data subject access requests (DSARs), records of processing activity (RoPAs), and data processing agreements (DPAs) can help you reach customers who focus on valuing their data privacy. RopA is one of the more significant solutions so to get a full understanding of RoPA, click here to read more.
Remember, ultimately, consumers who feel this are more likely to trust and therefore return to a brand.
Not only are today’s consumers increasingly concerned about their data privacy, but so are governments across the world.
When it comes to the United States, the government uses a combination of laws and regulations to ensure that companies take the privacy of their users seriously. In recent times, two of the most significant regulations are:
The General Data Protection Regulation (GDPR) is Europe’s most recent update regarding data privacy regulation. It’s an update to existing laws that protect individuals from unsafe data practice and unauthorized data use. One of the most pertinent effects of the GDPR is that it limits companies to only being able to collect data that they have a legal reason to do so. It is expressly aimed at making sure consumers are directly aware of what data is being collected and why.
Taking effect as far back as 2020, the California Consumer Privacy Act (CCPA) introduced a variety of consumer rights and guidelines to direct organizations regarding customer data. To date, it’s one of the most comprehensive pieces of data legislation stateside in the U.S. It applies to a range of corporations in California as well as third-party data companies. It also allows consumers to know how their data is being collected, when and to whom it’s being sold, as well as the option to reject those premises. Failure to adhere to the CPPA can result in legal action and fines.
When you’re trying to establish a quality, sustainable business, the last thing you want is legal troubles. Staying in line with legal regulations is the best way to ensure long-term success as a business and brand.
When it comes to business, your brand’s reputation is everything .
In an increasingly digitized, fast-paced world, your reputation for offering your customers high-quality, significant data privacy standards, can matter a lot. Data breaches can significantly impact your brand’s reputation and even have a direct financial impact on your business.
Your brand’s value is inherently tied to the data privacy standards you see as non-negotiable. Even a single data breach can have a catastrophic effect on your brand and business.
Meeting regulations means you, at the very least, meet the legal requirements needed to protect your brand from litigation. That means, by simply adhering to data privacy laws, you can safeguard your business from threats and revenue losses that can occur despite your company’s best efforts.
Consumers want to believe the brands they trust their data with have no malicious intent. By following data privacy regulations, to the letter , you show that your customers have made the correct choice.
You may not think so at first, but this can provide you with a significant competitive advantage.
Gone are the days when people joked about “business ethics”, being an oxymoron. In today’s world, consumers want the brands they support to actively make ethical decisions .
That can be anything from a commitment to cruelty-free products, investing in green technology and infrastructure to embracing employee wellbeing. Or, in the case of digital businesses, protecting their customer’s data.
Whether it’s business orientated or not, every business has a code of ethics and values it claims to strive towards. Today’s consumers are more aware of this than ever and they want brands to actively practice what they preach.
In an age where users are more and more concerned about what their data is being used for, a brand’s ethics can make or break its business. Adhering to privacy policies that take consumers’ data privacy concerns seriously can be incredibly impactful.
Brands that do what they say they will are appreciated by the consumers they are trying to appeal to. In the long run, this can help a brand grow its consumer loyalty and trust.
Loyalty is one of the most essential components of a successful, long-term business. The more trustworthy, reliable, and valuable you and your brand are, the more likely you are to receive users/ customers.
The more trustworthy your brand is , the more loyalty it generates.
Your brand’s reputation is a key factor when it comes to achieving this. Brands with bad reputations caused by privacy concerns and security leaks are going to suffer when it comes to receiving return consumers.
Data privacy policies that actively and effectively protect your consumers can increase your brand’s reputation and value. When you tell consumers that you’re purposely going out of the way to protect their data and information, you’re conveying that you appreciate them as customers and people.
This can have a knock-on effect that stimulates your brand’s growth, development, and relationship with its customers.
When it comes to data privacy laws around the world , the truth is it’s a lot simpler than it seems.
The privacy of your consumer’s data is important because, like your business and you as an individual, you value your privacy. While you may not have anything to hide, the last thing you want is your curiosity, habits, and preferences being used to manipulate you.
Protecting and safeguarding our consumers and their data isn’t just for their benefit. The safer you make an experience for any given consumer, the more likely they are to interact with you in the future.
And as any businessman will tell you, return business is good business.
Ryan Fick is a Cape Town-based, internationally raised, opinionated writer who is passionate about politics, and social justice and a firm believer in the link between “Amandla” and “Awethu”. With a background in Journalism, Travel, and all-round Content Writing – as well as a burgeoning interest in all things SEO – he is a perpetual knowledge seeker who knows enough to know he doesn’t know it all.
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Learn what identity theft is, how to protect yourself against it, and how to know if someone stole your identity.
How to protect yourself against identity theft, how to know if someone stole your identity, monitoring services, recovery services, and identity theft insurance.
Identity theft is when someone uses your personal or financial information without your permission.
They might steal your name and address, credit card, or bank account numbers, Social Security number, or medical insurance account numbers. And they could use them to
Taking steps to protect your personal information can help you avoid identity theft. Here’s what you can do to stay ahead of identity thieves.
If you get statements with personal information in the mail, take your mail out of the mailbox as soon as you can.
Some organizations need your Social Security number to identify you. Those organizations include the IRS, your bank, and your employer. Organizations like these that do need your Social Security number won’t call, email, or text you to ask for it.
Other organizations that might ask you for your Social Security number might not really need it. Those organizations include a medical provider, a company, or your child’s school. Ask these questions before you give them your Social Security number:
If you’re logging in to an online account, use a strong password .
Add multi-factor authentication for accounts that offer it. Multi-factor authentication offers extra security by requiring two or more credentials to log in to your account. The additional credentials you need to log in to your account fall into two categories: something you have — like a passcode you get via text message or an authentication app, or something you are — like a scan of your fingerprint, your retina, or your face. Multi-factor authentication makes it harder for scammers to log in to your accounts if they do get your username and password.
Do not give your personal information to someone who calls, emails, or texts you. It could be a scammer trying to steal your information .
Watch 5 Ways To Help Protect Your Identity .
In addition to taking steps to protect your information, it pays to know how to tell if someone stole your identity . There are things you can do yourself to detect identity theft. There also are companies that sell credit and identity monitoring services.
Here’s what you can do to spot identity theft:
(View or share the YouTube version of the video. )
If you discover that someone is misusing your personal information, visit IdentityTheft.gov to report and recover from identity theft.
Many companies sell identity theft protection services that may include credit monitoring, identity monitoring, identity recovery services, and identity theft insurance. These services also might be offered by your
Credit monitoring services scan activity that shows up on your credit reports. They might monitor activity at one, two, or all three of the major credit bureaus — Equifax, Experian, and TransUnion.
Credit monitoring services will usually alert you when
Credit monitoring services will not alert you when
If you’re considering using a credit monitoring service, here are some questions you can ask them:
Companies that offer identity monitoring services check databases that collect different types of information to see if they contain new or inaccurate information about you. Those could be a sign that someone is using your personal information. These services can detect uses of your personal information that won’t show up on your credit report.
Identity monitoring services may tell you when your information shows up in
Most identity monitoring services will not alert you if someone uses your information to
Companies that sell credit and identity monitoring services also may offer identity recovery services to help you fix any damage caused by identity theft. These services may be included or cost extra. Some of the services they offer may be things you can do on your own for little or no cost.
Identity recovery services typically give you access to counselors or case managers who will help you recover your identity. They may
Some services will represent you in dealing with creditors or other institutions if you formally grant them authority to act on your behalf.
Companies that sell monitoring services also may offer identity theft insurance. These services may be included or cost extra.
Identity theft insurance may cover
Identity theft insurance generally won’t reimburse you for money stolen or financial loss resulting from the theft. Most policies won’t pay if your loss is covered by your homeowner’s or renter’s insurance. If you’re considering getting identity theft insurance, ask about the deductible and find out what’s covered and what isn’t.
Find out how to recognize the signs of medical identity theft , tax identity theft , and child identity theft .
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The results of our survey of more than 1,300 business leaders and 3,000 consumers globally suggest that establishing trust in products and experiences that leverage AI, digital technologies, and data not only meets consumer expectations but also could promote growth. The research indicates that organizations that are best positioned to build digital trust are also more likely than others to see annual growth rates of at least 10 percent on their top and bottom lines. However, only a small contingent of companies surveyed are set to deliver. The research suggests what these companies are doing differently.
A majority of consumers believe that the companies they do business with provide the foundational elements of digital trust, which we define as confidence in an organization to protect consumer data, enact effective cybersecurity, offer trustworthy AI-powered products and services, and provide transparency around AI and data usage. However, most companies aren’t putting themselves in a position to live up to consumers’ expectations.
Consumers report that digital trust truly matters—and many will take their business elsewhere when companies don’t deliver it.
Most respondents say it’s important for companies to provide transparency around their digital-trust policies.
They want clarity about how their data will be used. Nearly half of all respondents frequently consider another brand if the one that they are considering purchasing from is unclear about how it will use their data. These figures increase among some segments, such as Gen Z.
Consumers even believe some digital-trust tenets are nearly as important as common purchase decision factors, such as cost and delivery time.
Many will only buy from companies that are known for protecting consumer data. More than half of respondents say that they often or always make online purchases or use digital services from a company only after making sure that the company has a reputation for being trustworthy with its customers’ data. Again, this figure increases among some demographics.
And a substantial proportion of respondents will take their business elsewhere if trust is violated: forty percent of all respondents report that they have pulled their business from a company after learning that the company was not protective of its customers’ data. This rate increases among frequent online shoppers, B2B purchasers, and Gen Z respondents. In the past year alone, 14 percent of all respondents stopped doing business with a company because they disagreed with its ethical principles, and 10 percent did so because they learned of a data breach, even when they didn’t know if their own data had been stolen.
Download the full infographic.
When it comes to how organizations are performing on digital trust, consumers express a surprisingly high degree of confidence in AI-powered products and services compared with products that rely mostly on humans. They exhibit a more moderate level of confidence that the companies they do business with are protecting their data. For organizations, this suggests that digital trust is largely theirs to lose.
More than two-thirds of consumers say that they trust products or services that rely mostly on AI the same as, or more than, products that rely mostly on people (Exhibit 1). The most frequent online shoppers, consumers in Asia–Pacific, and Gen Z respondents globally express the most faith in AI-powered products and services, frequently reporting that they trust products relying on AI more than those relying largely on people—41 percent, 49 percent, and 44 percent, respectively.
Much like businesses, a majority of consumers believe that they are taking the appropriate steps to protect themselves from digital threats, yet their behavior suggests otherwise. This presents organizations with the opportunity to engage with their customers to help them better help themselves.
Seventy-seven percent of consumers say that they have at least a moderate degree of confidence that they are adequately protecting their personal information from being stolen or misused online.
Younger consumers are particularly likely to report high confidence in their ability to secure their data—while being more likely to engage in risky behaviors than protective ones. They are also more likely than other generations to store sensitive information online (exhibit).
However, these survey results could be influenced, at least in part, by the fact that consumers may not always understand when they are interacting with AI. Although home voice-assisted devices (for example, Amazon’s Alexa, Apple’s Siri, or Google Home) frequently use AI systems, only 62 percent of respondents say that it is likely that they are interacting with AI when they ask one of these devices to play a song.
While 59 percent of consumers think that, in general, companies care more about profiting from their data than protecting it, most respondents have confidence in the companies they choose to do business with. Seventy percent of consumers express at least a moderate degree of confidence that the companies they buy products and services from are protecting their data.
And the data suggest that a majority of consumers believe that the businesses they interact with are being transparent—at least about their AI and data privacy policies. Sixty-seven percent of consumers have confidence in their ability to find information about company data privacy policies, and a smaller majority, 54 percent, are confident that they can surface company AI policies.
Our research shows that companies have an abundance of confidence in their ability to establish digital trust. Nearly 90 percent believe that they are at least somewhat effective at mitigating digital risks, and a similar proportion report that they are taking a proactive approach to risk mitigation (for example, employing controls to prevent exploitation of a digital vulnerability rather than reacting only after the vulnerability has been exploited). Of the nearly three-quarters of companies reporting that they have codified policies on data ethics conduct (meaning those that detail, for example, how to handle sensitive data and provide transparency on data collection practices beyond legally required disclosures) and the 60 percent with codified AI ethics policies, almost every respondent had at least a moderate degree of confidence that those policies are being followed by employees.
However, the data show that this assuredness is largely unfounded. Less than a quarter of executives report that their organizations are actively mitigating a variety of digital risks across most of their organizations, such as those posed by AI models, data retention and quality, and lack of talent diversity. Cybersecurity risk was mitigated most often, though only by 41 percent of respondents’ organizations (Exhibit 2).
Given this disconnection between assumption of coverage and lack thereof, it’s likely no surprise that 57 percent of executives report that their organizations suffered at least one material data breach in the past three years (Exhibit 3). Further, many of these breaches resulted in financial loss (42 percent of the time), customer attrition (38 percent), or other consequences.
A similar 55 percent of executives experienced an incident in which active AI (for example, in use in an application) produced outputs that were biased, incorrect, or did not reflect the organization’s values. Only a little over half of these AI errors were publicized. These AI mishaps, too, frequently resulted in consequences, most often employees’ loss of confidence in using AI (38 percent of the time) and financial losses (37 percent).
Advanced industries—including aerospace, advanced electronics, automotive and assembly, and semiconductors—reported both AI incidents and data breaches most often, with 71 percent and 65 percent reporting them, respectively. Business, legal, and professional services reported material AI malfunctions least often (49 percent), and telecom, media, and tech companies reported data breaches least often (55 percent). By region, AI and data incidents were reported most by respondents at organizations in Asia–Pacific (64 percent) and least by those in North America (41 percent reported data breaches, and 35 percent reported AI incidents).
The survey results suggest that delivering on digital trust could provide significant benefits beyond satisfying consumer expectations. Leaders in digital trust are more likely to see revenue and EBIT growth of at least 10 percent annually.
Digital-trust leaders are defined as those companies with employees who follow codified data, AI, and general ethics policies and that engage in at least half of the best practices for AI, data, and cybersecurity that we asked about. These companies are outperforming their peers both in loss prevention and business growth.
Loss prevention. The companies doing the most to establish digital trust are less likely to have experienced a negative AI incident in the past three years. Forty percent of digital-trust leaders experienced an adverse event in the past three years versus 53 percent of all other institutions. Leaders in digital trust are also less likely to have suffered a data breach, though the difference is less stark: 49 percent versus 57 percent of all others.
Growth. Digital-trust leaders are 1.6 times more likely than the global average to see revenue and EBIT growth rates of at least 10 percent. In fact, with every step of progress a company makes toward establishing robust digital trust, we see a correlative increase in the likelihood that a company reports these higher revenue and EBIT growth rates. For example, simply codifying ethical conduct, rather than not doing so, is commensurate with higher growth. Making a further commitment to digital trust by incorporating these policies into mission statements correlates with still higher propensities for better growth. And adding in specific best practices in cybersecurity, data protection, and the provision of trustworthy AI increases the likelihood of higher growth further still, with more practices leading to more likelihood for such growth.
A look at the practices of digital-trust leaders shows that their success starts with goal setting. First, they simply set more goals—leaders in digital trust set twice as many goals for trust building (six) than all other organizations. They are also more likely to focus on value-driving goals—particularly, strengthening existing customer relationships and acquiring new customers by building trust and developing competitive advantage through faster recovery from industry-wide disruptions (Exhibit 4).
As digital-trust leaders pursue these goals, they are more likely to mitigate every single digital risk we asked about, from the most obvious, such as cybersecurity, to the less so, such as those associated with cloud configuration and migration (Exhibit 5).
And while, by definition, digital-trust leaders engage in at least half of all the AI, data, and cybersecurity practices we asked about, they are also about twice as likely to engage in any—and every—single one (Exhibit 6).
The data for this article were obtained through two global online surveys: one answered by business leaders, the other by consumers. Both were conducted from April to May 2022. The business leader survey included responses from 1,333 senior business executives (one-third of whom were CEOs) across 27 industries in 20 countries, including Australia, Brazil, Colombia, Germany, India, Indonesia, Pakistan, Singapore, Spain, the United Kingdom, and the United States. The consumer survey included responses from 3,073 adults from the same countries. The data were adjusted to better fit the survey sample to population estimates within each country using age and gender weights globally and, in the United States only, by weighting for region, income, and ethnicity.
The authors wish to thank Elisabeth Ferland, Christopher Kahn, Andreas Kremer, and Dan Rubin for their contributions to this article.
This article was edited by David DeLallo, an executive editor in the Stamford, Connecticut, office.
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The economic value of these data sets has largely been an enigma — until recently. Jacopo Perego, the Class of 1967 Associate Professor in the Economics Division at Columbia Business School, has co-authored a series of novel research papers on how consumer data should be valued, how it influences user welfare and platform profitability, and ...
Here's what you can do to spot identity theft: Track what bills you owe and when they're due. If you stop getting a bill, that could be a sign that someone changed your billing address. Review your bills. Charges for things you didn't buy could be a sign of identity theft. So could a new bill you didn't expect.
Consumers report that digital trust truly matters—and many will take their business elsewhere when companies don't deliver it. Most respondents say it's important for companies to provide transparency around their digital-trust policies. They want clarity about how their data will be used. Nearly half of all respondents frequently ...
By Jessica Hawk Corporate Vice President, Data, AI, and Digital Applications, Product Marketing. Sharing insights on technology transformation along with important updates and resources about the data, AI, and digital application solutions that make Microsoft Azure the platform for the era of AI. Hybrid + Multicloud, Thought leadership.