tips to write speech outline

How to Write an Effective Speech Outline: A Step-by-Step Guide

• The Speaker Lab
• March 8, 2024

Table of Contents

Mastering the art of speaking starts with crafting a stellar speech outline. A well-structured outline not only clarifies your message but also keeps your audience locked in.

In this article, you’ll learn how to mold outlines for various speech types, weaving in research that resonates and transitions that keep listeners on track. We’ll also show you ways to spotlight crucial points and manage the clock so every second counts. When it’s time for final prep, we’ve got smart tips for fine-tuning your work before stepping into the spotlight.

Understanding the Structure of a Speech Outline

An effective speech outline is like a map for your journey as a speaker, guiding you from start to finish. Think of it as the blueprint that gives shape to your message and ensures you hit all the right notes along the way.

Tailoring Your Outline for Different Speech Types

Different speeches have different goals: some aim to persuade, others inform or celebrate. Each type demands its own structure in an outline. For instance, a persuasive speech might highlight compelling evidence while an informative one focuses on clear explanations. Crafting your outline with precision means adapting it to fit these distinct objectives.

Incorporating Research and Supporting Data

Your credibility hinges on solid research and data that back up your claims. When writing your outline, mark the places where you’ll incorporate certain pieces of research or data. Every stat you choose should serve a purpose in supporting your narrative arc. And remember to balance others’ research with your own unique insights. After all, you want your work to stand out, not sound like someone else’s.

The Role of Transitions in Speech Flow

Slick transitions are what turn choppy ideas into smooth storytelling—think about how bridges connect disparate land masses seamlessly. They’re not just filler; they carry listeners from one thought to another while maintaining momentum.

Incorporate transitions that feel natural yet keep people hooked. To keep things smooth, outline these transitions ahead of time so nothing feels left up to chance during delivery.

Techniques for Emphasizing Key Points in Your Outline

To make certain points pop off the page—and stage—you’ll need strategies beyond bolding text or speaking louder. Use repetition wisely or pause strategically after delivering something significant. Rather than go impromptu, plan out what points you want to emphasize before you hit the stage.

Timing Your Speech Through Your Outline

A watchful eye on timing ensures you don’t overstay—or undercut—your moment under the spotlight. The rhythm set by pacing can be pre-determined through practice runs timed against sections marked clearly in outlines. Practice will help ensure that your grand finale isn’t cut short by surprise.

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Depending on the type of speech you’re giving, your speech outline will vary. The key ingredients—introduction, body, and conclusion—are always there, but nuances like tone or message will change with each speaking occasion.

Persuasive Speeches: Convincing With Clarity

When outlining a persuasive speech, arrange your arguments from strong to strongest. The primacy effect works wonders here, so make sure to start off with a strong point. And just when they think they’ve heard it all, hit them with an emotional story that clinches the deal.

You might start by sharing startling statistics about plastic pollution before pivoting to how individuals can make a difference. Back this up with data on successful recycling programs which demonstrate tangible impact, a technique that turns facts into fuel for action.

Informative Speeches: Educating Without Overwhelming

An informative speech shouldn’t feel like drinking from a fire hose of facts and figures. Instead, lay out clear subtopics in your outline and tie them together with succinct explanations—not unlike stepping stones across a stream of knowledge.

If you’re talking about breakthroughs in renewable energy technology, use bullet points to highlight different innovations then expand upon their potential implications one at a time so the audience can follow along without getting lost in technical jargon or complexity.

Ceremonial Speeches: Creating Moments That Matter

In a ceremonial speech you want to capture emotion. Accordingly, your outline should feature personal anecdotes and quotes that resonate on an emotional level. However, make sure to maintain brevity because sometimes less really is more when celebrating milestones or honoring achievements.

Instead of just going through a hero’s whole life story, share the powerful tales of how they stepped up in tough times. This approach hits home for listeners, letting them feel the impact these heroes have had on their communities and sparking an emotional bond.

Incorporating Research in Your Speech Outline

When you’re crafting a speech, the backbone of your credibility lies in solid research and data. But remember, it’s not just about piling on the facts. It’s how you weave them into your narrative that makes listeners sit up and take notice.

Selecting Credible Sources

Finding trustworthy sources is like going on a treasure hunt where not all that glitters is gold. To strike real gold, aim for academic journals or publications known for their rigorous standards. Google Scholar or industry-specific databases are great places to start your search. Be picky. Your audience can tell when you’ve done your homework versus when you’ve settled for less-than-stellar intel.

You want to arm yourself with evidence so compelling that even skeptics start nodding along. A well-chosen statistic from a reputable study does more than decorate your point—it gives it an ironclad suit of armor.

Organizing Information Effectively

Your outline isn’t just a roadmap; think of it as scaffolding that holds up your argument piece by piece. Start strong with an eye-opening factoid to hook your audience right off the bat because first impressions matter—even in speeches.

To keep things digestible, group related ideas together under clear subheadings within your outline. Stick to presenting data that backs up each key idea without wandering down tangential paths. That way, everyone stays on track.

Making Data Relatable

Sure, numbers don’t lie but they can be hard to connect to. If you plan on using stats in your speech, make them meaningful by connecting them to relatable scenarios or outcomes people care about deeply. For instance, if you’re talking health statistics, relate them back to someone’s loved ones or local hospitals. By making the personal connection for your audience, you’ll get their attention.

The trick is using these nuggets strategically throughout your talk, not dumping them all at once but rather placing each one carefully where its impact will be greatest.

Imagine your speech as a road trip. Without smooth roads and clear signs, the journey gets bumpy, and passengers might miss the scenery along the way. That’s where transitions come in. They’re like your speech’s traffic signals guiding listeners from one point to another.

Crafting Seamless Bridges Between Ideas

Transitions are more than just linguistic filler. They’re strategic connectors that carry an audience smoothly through your narrative. Start by using phrases like “on top of this” or “let’s consider,” which help you pivot naturally between points without losing momentum.

To weave these seamlessly into your outline, map out each major turn beforehand to ensure no idea is left stranded on a tangent.

Making Use of Transitional Phrases Wisely

Be cautious: overusing transitional phrases can clutter up your speech faster than rush hour traffic. Striking a balance is key—think about how often you’d want to see signposts on a highway. Enough to keep you confident but not so many that it feels overwhelming.

Pick pivotal moments for transitions when shifting gears from one major topic to another or introducing contrasting information. A little direction at critical junctures keeps everyone onboard and attentive.

Leveraging Pauses as Transition Tools

Sometimes silence speaks louder than words, and pauses are powerful tools for transitioning thoughts. A well-timed pause lets ideas resonate and gives audiences time to digest complex information before moving forward again.

This approach also allows speakers some breathing room themselves—the chance to regroup mentally before diving into their next point with renewed vigor.

Connecting Emotional Threads Throughout Your Speech

Last but not least, don’t forget emotional continuity, that intangible thread pulling heartstrings from start-to-finish. Even if topics shift drastically, maintaining an underlying emotional connection ensures everything flows together cohesively within the larger tapestry of your message.

Techniques for Emphasizing Key Points in Your Speech Outline

When you’re crafting your speech outline, shine a spotlight on what matters most so that your audience doesn’t miss your key points.

Bold and Italicize for Impact

You wouldn’t whisper your punchline in a crowded room. Similarly, why let your main ideas get lost in a sea of text? Use bold or italics to give those lines extra weight. This visual cue signals importance, so when you glance at your notes during delivery, you’ll know to emphasize those main ideas.

Analogies That Stick

A good analogy is like super glue—it makes anything stick. Weave them into your outline and watch as complex concepts become crystal clear. But remember: choose analogies that resonate with your target audience’s experiences or interests. The closer home it hits, the longer it lingers.

The Power of Repetition

If something’s important say it again. And maybe even once more after that—with flair. Repetition can feel redundant on paper, but audiences often need to hear critical messages several times before they take root.

Keep these strategies in mind when you’re ready to dive into your outline. You’ll transform those core ideas into memorable insights before you know it.

Picture this: you’re delivering a speech, and just as you’re about to reach the end, your time’s up. Ouch! Let’s make sure that never happens. Crafting an outline is not only about what to say but also how long to say it.

Finding Balance in Section Lengths

An outline isn’t just bullet points; it’s a roadmap for pacing. When outlining your speech, make sure to decide how much time you’d like to give each of your main points. You might even consider setting specific timers during rehearsals to get a real feel for each part’s duration. Generally speaking, you should allot a fairly equal amount of time for each to keep things balanced.

The Magic of Mini Milestones

To stay on track, a savvy speaker will mark time stamps or “mini milestones” on their outline. These time stamps give the speaker an idea of where should be in their speech by the time, say, 15 minutes has passed. If by checkpoint three you should be 15 minutes deep and instead you’re hitting 20 minutes, it’s time to pick up the pace or trim some fat from earlier sections. This approach helps you stay on track without having to glance at the clock after every sentence.

Utilizing Visual Aids and Multimedia in Your Outline

Pictures speak louder than words, especially when you’re on stage. Think about it: How many times have you sat through a presentation that felt like an eternity of endless bullet points? Now imagine if instead, there was a vibrant image or a short video clip to break up the monotony—it’s game-changing. That’s why integrating visual aids and multimedia into your speech outline isn’t just smart. It’s crucial for keeping your audience locked in.

Choosing Effective Visuals

Selecting the right visuals is not about flooding your slides with random images but finding those that truly amplify your message. Say you’re talking about climate change. In this case, a graph showing rising global temperatures can hit hard and illustrate your chosen statistic clearly. Remember, simplicity reigns supreme; one powerful image will always trump a cluttered collage.

Multimedia Magic

Videos are another ace up your sleeve. They can deliver testimonials more powerfully than quotes or transport viewers to places mere descriptions cannot reach. But be warned—timing is everything. Keep clips short and sweet because no one came to watch a movie—they came to hear you . You might highlight innovations using short video snippets, ensuring these moments serve as compelling punctuations rather than pauses in your narrative.

The Power of Sound

We often forget audio when we think multimedia, yet sound can evoke emotions and set tones subtly yet effectively. Think striking chords for dramatic effect or nature sounds for storytelling depth during environmental talks.

Audiences crave experiences they’ll remember long after they leave their seats. With well-chosen visuals and gripping multimedia elements woven thoughtfully into every section of your speech outline, you’ll give them exactly that.

Rehearsing with Your Speech Outline

When you’re gearing up to take the stage, your speech outline is a great tool to practice with. With a little preparation, you’ll give a performance that feels both natural and engaging.

Familiarizing Yourself with Content

To start off strong, get cozy with your outline’s content. Read through your outline aloud multiple times until the flow of words feels smooth. This will help make sure that when showtime comes around, you can deliver those lines without tripping over tough transitions or complex concepts.

Beyond mere memorization, understanding the heart behind each point allows you to speak from a place of confidence. You know this stuff—you wrote it. Now let’s bring that knowledge front and center in an authentic way.

Mimicking Presentation Conditions

Rehearsing under conditions similar to those expected during the actual presentation pays off big time. Are you going to stand or roam about? Will there be a podium? Think about these details and simulate them during rehearsal because comfort breeds confidence—and we’re all about boosting confidence.

If technology plays its part in your talk, don’t leave them out of rehearsals either. The last thing anyone needs is tech trouble during their talk.

Perfecting Pace Through Practice

Pacing matters big time when speaking. Use timed rehearsals to nail down timing. Adjust speed as needed but remember: clarity trumps velocity every single time.

You want people hanging onto every word, which is hard to do if you’re talking so fast they can barely make out what you’re saying. During rehearsals, find balance between pacing and comprehension; they should go hand-in-hand.

Finalizing Your Speech Outline for Presentation

You’ve poured hours into crafting your speech, shaping each word and idea with precision. Now, it’s time to tighten the nuts and bolts. Finalizing your outline isn’t just about dotting the i’s and crossing the t’s. It’s about making sure your message sticks like a perfectly thrown dart.

Reviewing Your Content for Clarity

Your first task is to strip away any fluff that might cloud your core message. Read through every point in your outline with a critical eye. Think of yourself as an editor on a mission to cut out anything that doesn’t serve a purpose. Ask yourself if you can explain each concept clearly without needing extra words or complex jargon. If not, simplify.

Strengthening Your Argument

The meat of any good presentation lies in its argument, the why behind what you’re saying. Strengthen yours by ensuring every claim has iron-clad backing—a stat here, an expert quote there. Let this be more than just facts tossed at an audience; weave them into stories they’ll remember long after they leave their seats.

Crafting Memorable Takeaways

Audiences may forget details but never how you made them feel—or think. Embed memorable takeaways throughout your outline so when folks step out into fresh air post-talk, they carry bits of wisdom with them.

This could mean distilling complex ideas down to pithy phrases or ending sections with punchy lines that resonate. It’s these golden nuggets people will mine for later reflection.

FAQs on Speech Outlines

How do you write a speech outline.

To craft an outline, jot down your main ideas, arrange them logically, and add supporting points beneath each.

What are the 3 main parts of a speech outline?

An effective speech has three core parts: an engaging introduction, a content-rich body, and a memorable conclusion.

What are the three features of a good speech outline?

A strong outline is clear, concise, and structured in logical sequence to maximize impact on listeners.

What is a working outline for a speech?

A working outline serves as your blueprint while preparing. It’s detailed but flexible enough to adjust as needed.

Crafting a speech outline is like drawing your map before the journey. It starts with structure and flows into customization for different types of talks. Remember, research and evidence are your compass—they guide you to credibility. Transitions act as bridges, connecting one idea to another smoothly. Key points? They’re landmarks so make them shine.

When delivering your speech, keep an eye on the clock and pace yourself so that every word counts.

Multimedia turns a good talk into a great show. Rehearsing polishes that gem of a presentation until it sparkles.

Last up: fine-tuning your speech outline means you step out confident, ready to deliver something memorable because this isn’t just any roadmap—it’s yours.

• Last Updated: March 5, 2024

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How to Write a Speech Outline

Last Updated: May 23, 2024 Fact Checked

This article was co-authored by Emily Listmann, MA and by wikiHow staff writer, Jennifer Mueller, JD . Emily Listmann is a Private Tutor and Life Coach in Santa Cruz, California. In 2018, she founded Mindful & Well, a natural healing and wellness coaching service. She has worked as a Social Studies Teacher, Curriculum Coordinator, and an SAT Prep Teacher. She received her MA in Education from the Stanford Graduate School of Education in 2014. Emily also received her Wellness Coach Certificate from Cornell University and completed the Mindfulness Training by Mindful Schools. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 513,084 times.

A speech outline can increase your confidence and help you keep your place so you sound authoritative and in control. As you write your speech outline, focus on how you'll introduce yourself and your topic, the points you'll cover, and the interests of your audience.

Sample Outline and Writing Help

Crafting Your Introduction

• Keep in mind you may be nervous when you start your speech. Include this in your outline so you won't forget.
• If there's anything about you that relates you to your audience, or to the group that organized the event, you want to include that in your brief greeting as well – especially if you didn't have the benefit of an introduction from someone else.
• For example, you might say "Good afternoon. I'm Sally Sunshine, and I've been a volunteer with the Springfield Animal Society for five years. I'm honored they've invited me to speak here today about the importance of spaying or neutering your pets."

• When choosing your attention-getter, keep your audience in mind. Think about what would grab their attention – not necessarily what you personally find interesting or humorous.
• If you're not sure whether your attention-getter will work, try practicing it in front of friends or family members who are similar in age and interests to the people who will be in the audience when you give your speech.
• For example, if you're giving a speech on spaying and neutering pets to a group of suburban families, you might open with a humorous reference to the Disney movie "101 Dalmatians."

• Briefly explain the importance of the topic or issue you'll be discussing in your speech.
• If your speech is an informative one, explain why the information is important or relevant to your audience.
• For argumentative speeches, explain what might happen if action isn't taken on the issue.
• For example, you might say "Every year, our local animal shelter has to put down 500 unwanted cats and dogs. If all pets were spayed and neutered, it's estimated this number would decrease to under 100."

• If you're giving an argumentative speech, your thesis statement will be a statement of the ultimate point you hope to prove through the information and evidence you lay out in your speech.
• For example, the thesis statement for a speech arguing that all pet owners should spay or neuter their pets might be "Our entire community would benefit if all pets were spayed or neutered."
• The thesis statement for a more informative speech will simply summarize the type of information you're going to provide the audience through your speech.
• For a more scientific speech, your thesis statement will reflect the hypothesis of the scientific study you're presenting in your speech.

• If you're giving a speech for a class in school, your "credibility" may be as simple as the fact that you took the class and researched the topic.
• However, if you have a more personalized interest in the topic of your speech, this is a good time to mention that.
• For an argumentative speech, a personal connection to the subject matter can enhance your credibility. For example, maybe you're giving a speech about local urban housing policy and you became interested in the topic when you learned your family was facing eviction. A personal connection often can mean more to members of your audience than extensive professional experience in the area.

• There's no hard and fast rule, but speeches typically have three main points. You should list them in your introduction in the order you plan to present them in your speech. The order in which you discuss your points depends on the type of speech you're giving.
• For example, your speech on spaying or neutering pets might address the benefits to the pet first, then the benefit to the pet's family, then the benefit to the community at large. This starts small and moves outward.
• For an argumentative speech, you typically want to lead with your strongest argument and work down in order of strength.
• If you're giving an informative speech based on a historical event, you may want to provide your points chronologically. Other informative speeches may be better served by starting with the broadest point and moving to more narrow points.
• Ultimately, you want to order your points in a way that feels natural to you and will enable you to easily transition from one point to another.

Building the Body of Your Speech

• Your first point will be a top-level entry on your outline, typically noted by a Roman numeral.
• Beneath that top-level, you will have a number of sub-points which are comments, statistics, or other evidence supporting that point. Depending on how your outline is formatted, these typically will be letters or bullet points.

• As with the points themselves, with your evidence you typically want to start with the strongest or most important sub-point or piece of evidence and move down. This way, if you start running short on time, you can easily cut the last points without worrying that you're leaving out something important.
• The type of evidence or sub-points you'll want to include will depend on the type of speech you're giving.
• Try to avoid pounding your audience with long series of numbers or statistics – they typically won't retain the information. If you have a significant amount of numerical data or statistics, creating an infographic you can project during your presentation may be more useful.
• Keep in mind that additional personal stories or anecdotes can be particularly effective to get your point across in a speech.
• For example, if your first point in your speech about spaying or neutering pets is that the procedure benefits the pets themselves, you might point out that pets that are spayed or neutered live longer, are at a decreased risk for certain types of cancer, and are generally more healthy than pets who aren't spayed or neutered.

• Avoid over-thinking your transition. It really doesn't need to be incredibly sophisticated. If you can't come up with anything specific, using a simple transitional phrase will work fine.
• For example, you might say "Now that I've discussed how spaying and neutering has a positive effect on your pet's health, I want to move to the effect that spaying and neutering has on your family."
• Some of the most effective transitions turn on a particular word or phrase, such as the word "effect" in the example above.

• When choosing your sub-points or the facts that you want to emphasize in your speech, keep your audience in mind as well as the overall point. Think about what's important to them, or what they potentially would find most surprising or most interesting.

Creating Your Closing

• This transition doesn't need to be fancy – it doesn't even have to be a whole sentence. You can simply say "In conclusion," and then launch into your summary.

• You don't need to go into detail here – you're just reinforcing what you've already told your audience.
• Make sure you don't introduce any new information in your closing summary.
• For example, you might say "As you've seen, spaying or neutering your pet has substantial benefits not only for you and your pet, but also for the community at large."

• If your speech went well, you have fully proven your thesis and demonstrated its importance. This statement should relate back to the summary of your points and present a strong statement.
• Particularly for brief speeches, you can even combine your summary of points with your thesis statement in a single sentence that wraps up your speech.
• For example, you might say "Given the benefits to your pet's health, to your family, and to the overall well-being of your community, it is clear that spaying or neutering pets should be a top priority for all pet owners."

• You may want to think of a way to bring the entire speech back around to that story you initially told to grab your audience's attention.
• If you have an argumentative or similar speech, your closing lines typically will include a call to action. Give your audience an example of how important the subject of your speech is, and implore them to act on the information you gave them in a specific way.
• When making a call to action, make sure you include specific details, such as where to go, who to contact, and when to act.
• For example, you might say "For the next week, the Springfield Animal Society will be spaying and neutering pets for free at their clinic on 123 Main Street. Call 555-555-5555 to make an appointment for your furry friend today!"

• Particularly if your speech was longer or if you went over the time allotted, be sure to tell them that you appreciate their time.
• As with your initial greeting, including this in your outline ensures you won't forget it in the moment. That doesn't mean you should try to write something verbatim. Rather, you should focus on your thanks being more off-the-cuff and sincere.

• If you want to establish parameters for the questions, be sure to list these in your outline so you can mention them when you announce that you're open for questions.
• Anticipate questions that may be asked dependent on your speech topic. Preemptively answer those questions and include them in your outline.
• You also should note if you only have a specified period of time for questions, or if you're only taking a set number of questions.

Community Q&A

• Outlines can vary in how formal or informal you make them. You could either make it a full script or use shorthand with highlighted main points. Use the outline that works best for you. Thanks Helpful 12 Not Helpful 0
• Use a large font that you can easily read by glancing down. Print your outline and place it on a desk, then stand and look down at the paper. If it's too small or you find yourself leaning over to read it, increase the font size. Thanks Helpful 16 Not Helpful 3
• Type your outline on a word-processing application. There typically will be an outline template you can use that will format the outline correctly automatically. Thanks Helpful 7 Not Helpful 3

You Might Also Like

• ↑ https://www.unr.edu/writing-speaking-center/student-resources/writing-speaking-resources/speech-introductions
• ↑ https://owl.purdue.edu/owl/general_writing/the_writing_process/thesis_statement_tips.html
• ↑ https://lewisu.edu/writingcenter/pdf/final-developing-a-speech-outline.pdf
• ↑ https://www.unr.edu/writing-speaking-center/student-resources/writing-speaking-resources/speech-evidence
• ↑ https://open.lib.umn.edu/publicspeaking/chapter/10-2-keeping-your-speech-moving/

About This Article

The best way to write a speech outline is to write the main points of your greeting and introduction in the first section, including your name and what you’ll be talking about. Then, make a second section with bullet points of all the important details you want to mention in the body of your speech. Make sure to include facts and evidence to back your argument up. Finish your outline with a section that summarizes your points concisely. To learn how to keep your audience's attention throughout your speech, keep reading below! Did this summary help you? Yes No

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How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

Understand Yourself Better:

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

How to make a presentation interactive and exciting

The 11 tips that will improve your public speaking skills, 8 tips to improve your public speaking skills, 18 effective strategies to improve your communication skills, 6 presentation skills and how to improve them, how to give a good presentation that captivates any audience, writing an elevator pitch about yourself: a how-to plus tips, how to not be nervous for a presentation — 13 tips that work (really), 25 unique email sign-offs to make a good impression, how to write an executive summary in 10 steps, the importance of good speech: 5 tips to be more articulate, how to pitch ideas: 8 tips to captivate any audience, anxious about meetings learn how to run a meeting with these 10 tips, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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How to write a good speech in 7 steps

By:  Susan Dugdale  

- an easily followed format for writing a great speech

Did you know writing a speech doesn't have be an anxious, nail biting experience?

Unsure? Don't be.

You may have lived with the idea you were never good with words for a long time. Or perhaps giving speeches at school brought you out in cold sweats.

However learning how to write a speech is relatively straight forward when you learn to write out loud.

And that's the journey I am offering to take you on: step by step.

To learn quickly, go slow

Take all the time you need. This speech writing format has 7 steps, each building on the next.

Walk, rather than run, your way through all of them. Don't be tempted to rush. Familiarize yourself with the ideas. Try them out.

I know there are well-advertised short cuts and promises of 'write a speech in 5 minutes'. However in reality they only truly work for somebody who already has the basic foundations of speech writing in place.

The foundation of good speech writing 

These steps are the backbone of sound speech preparation. Learn and follow them well at the outset and yes, given more experience and practice you could probably flick something together quickly. Like any skill, the more it's used, the easier it gets.

In the meantime...

Step 1: Begin with a speech overview or outline

Are you in a hurry? Without time to read a whole page? Grab ... The Quick How to Write a Speech Checklist And come back to get the details later.

• WHO you are writing your speech for (your target audience)
• WHY you are preparing this speech. What's the main purpose of your speech? Is it to inform or tell your audience about something? To teach them a new skill or demonstrate something? To persuade or to entertain? (See 4 types of speeches: informative, demonstrative, persuasive and special occasion or entertaining for more.) What do you want them to think, feel or do as a result of listening the speech?
• WHAT your speech is going to be about (its topic) - You'll want to have thought through your main points and have ranked them in order of importance. And have sorted the supporting research you need to make those points effectively.
• HOW much time you have for your speech eg. 3 minutes, 5 minutes... The amount of time you've been allocated dictates how much content you need. If you're unsure check this page: how many words per minute in a speech: a quick reference guide . You'll find estimates of the number of words required for 1 - 10 minute speeches by slow, medium and fast talkers.

Use an outline

The best way to make sure you deliver an effective speech is to start by carefully completing a speech outline covering the essentials: WHO, WHY, WHAT and HOW.

Beginning to write without thinking your speech through is a bit like heading off on a journey not knowing why you're traveling or where you're going to end up. You can find yourself lost in a deep, dark, murky muddle of ideas very quickly!

Pulling together a speech overview or outline is a much safer option. It's the map you'll follow to get where you want to go.

Get a blank speech outline template to complete

Click the link to find out a whole lot more about preparing a speech outline . ☺ You'll also find a free printable blank speech outline template.  I recommend using it!

Understanding speech construction

Before you begin to write, using your completed outline as a guide, let's briefly look at what you're aiming to prepare.

• an opening or introduction
• the body where the bulk of the information is given
• and an ending (or summary).

Imagine your speech as a sandwich

If you think of a speech as a sandwich you'll get the idea.

The opening and ending are the slices of bread holding the filling (the major points or the body of your speech) together.

You can build yourself a simple sandwich with one filling (one big idea) or you could go gourmet and add up to three or, even five. The choice is yours.

But whatever you choose to serve, as a good cook, you need to consider who is going to eat it! And that's your audience.

So let's find out who they are before we do anything else. 

Step 2: Know who you are talking to

Understanding your audience.

Did you know a  good speech is never written from the speaker's point of view?  ( If you need to know more about why check out this page on  building rapport .)

Begin with the most important idea/point on your outline.

Consider HOW you can explain (show, tell) that to your audience in the most effective way for them to easily understand it.   

Writing from the audience's point of view

To help you write from an audience point of view, it's a good idea to identify either a real person or the type of person who is most likely to be listening to you.

Make sure you select someone who represents the "majority" of the people who will be in your audience. That is they are neither struggling to comprehend you at the bottom of your scale or light-years ahead at the top.

Now imagine they are sitting next to you eagerly waiting to hear what you're going to say. Give them a name, for example, Joe, to help make them real.

Ask yourself

• How do I need to tailor my information to meet Joe's needs? For example, do you tell personal stories to illustrate your main points? Absolutely! Yes. This is a very powerful technique. (Click storytelling in speeches to find out more.)
• What type or level of language is right for Joe as well as my topic? For example, if I use jargon (activity, industry or profession specific vocabulary) will it be understood?

Step 3: Writing as you speak

Writing oral language.

Write down what you want to say about your first main point as if you were talking directly to Joe.

If it helps, say it all out loud before you write it down and/or record it.

Use the information below as a guide

(Click to download The Characteristics of Spoken Language  as a pdf.) 

You do not have to write absolutely everything you're going to say down * but you do need to write down, or outline, the sequence of ideas to ensure they are logical and easily followed.

Remember too, to explain or illustrate your point with examples from your research. 

( * Tip: If this is your first speech the safety net of having everything written down could be just what you need. It's easier to recover from a patch of jitters when you have a word by word manuscript than if you have either none, or a bare outline. Your call!)

Step 4: Checking tone and language

The focus of this step is re-working what you've done in Step 2 and 3.

You identified who you were talking to (Step 2) and in Step 3, wrote up your first main point.  Is it right? Have you made yourself clear?  Check it.

How well you complete this step depends on how well you understand the needs of the people who are going to listen to your speech.

Please do not assume because you know what you're talking about the person (Joe) you've chosen to represent your audience will too. Joe is not a mind-reader!

How to check what you've prepared

• Check the "tone" of your language . Is it right for the occasion, subject matter and your audience?
• Check the length of your sentences. You need short sentences. If they're too long or complicated you risk losing your listeners.

Check for jargon too. These are industry, activity or group exclusive words.

For instance take the phrase: authentic learning . This comes from teaching and refers to connecting lessons to the daily life of students. Authentic learning is learning that is relevant and meaningful for students. If you're not a teacher you may not understand the phrase.

The use of any vocabulary requiring insider knowledge needs to be thought through from the audience perspective. Jargon can close people out.

• Read what you've written out loud. If it flows naturally, in a logical manner, continue the process with your next main idea. If it doesn't, rework.

We use whole sentences and part ones, and we mix them up with asides or appeals e.g. "Did you get that? Of course you did. Right...Let's move it along. I was saying ..."

Click for more about the differences between spoken and written language .

And now repeat the process

Repeat this process for the remainder of your main ideas.

Because you've done the first one carefully, the rest should follow fairly easily.

Step 5: Use transitions

Providing links or transitions between main ideas.

Between each of your main ideas you need to provide a bridge or pathway for your audience. The clearer the pathway or bridge, the easier it is for them to make the transition from one idea to the next.

If your speech contains more than three main ideas and each is building on the last, then consider using a "catch-up" or summary as part of your transitions.

Is your speech being evaluated? Find out exactly what aspects you're being assessed on using this standard speech evaluation form

Link/transition examples

A link can be as simple as:

"We've explored one scenario for the ending of Block Buster 111, but let's consider another. This time..."

What follows this transition is the introduction of Main Idea Two.

Here's a summarizing link/transition example:

"We've ended Blockbuster 111 four ways so far. In the first, everybody died. In the second, everybody died BUT their ghosts remained to haunt the area. In the third, one villain died. His partner reformed and after a fight-out with the hero, they both strode off into the sunset, friends forever. In the fourth, the hero dies in a major battle but is reborn sometime in the future.

And now what about one more? What if nobody died? The fifth possibility..."

Go back through your main ideas checking the links. Remember Joe as you go. Try each transition or link out loud and really listen to yourself. Is it obvious? Easily followed?

Keep them if they are clear and concise.

For more about transitions (with examples) see Andrew Dlugan's excellent article, Speech Transitions: Magical words and Phrases .

Step 6: The end of your speech

The ideal ending is highly memorable . You want it to live on in the minds of your listeners long after your speech is finished. Often it combines a call to action with a summary of major points.

Example speech endings

Example 1: The desired outcome of a speech persuading people to vote for you in an upcoming election is that they get out there on voting day and do so. You can help that outcome along by calling them to register their support by signing a prepared pledge statement as they leave.

"We're agreed we want change. You can help us give it to you by signing this pledge statement as you leave. Be part of the change you want to see!

Example 2: The desired outcome is increased sales figures. The call to action is made urgent with the introduction of time specific incentives.

"You have three weeks from the time you leave this hall to make that dream family holiday in New Zealand yours. Can you do it? Will you do it? The kids will love it. Your wife will love it. Do it now!"

How to figure out the right call to action

A clue for working out what the most appropriate call to action might be, is to go back to your original purpose for giving the speech.

• Was it to motivate or inspire?
• Was it to persuade to a particular point of view?
• Was it to share specialist information?
• Was it to celebrate a person, a place, time or event?

Ask yourself what you want people to do as a result of having listened to your speech.

For more about ending speeches

Visit this page for more about how to end a speech effectively . You'll find two additional types of speech endings with examples.

Write and test

Write your ending and test it out loud. Try it out on a friend, or two. Is it good? Does it work?

Step 7: The introduction

Once you've got the filling (main ideas) the linking and the ending in place, it's time to focus on the introduction.

The introduction comes last as it's the most important part of your speech. This is the bit that either has people sitting up alert or slumped and waiting for you to end. It's the tone setter!

What makes a great speech opening?

Ideally you want an opening that makes listening to you the only thing the 'Joes' in the audience want to do.

You want them to forget they're hungry or that their chair is hard or that their bills need paying.

The way to do that is to capture their interest straight away. You do this with a "hook".

Hooks to catch your audience's attention

Hooks come in as many forms as there are speeches and audiences. Your task is work out what specific hook is needed to catch your audience.

Go back to the purpose. Why are you giving this speech?

Once you have your answer, consider your call to action. What do you want the audience to do, and, or take away, as a result of listening to you?

Next think about the imaginary or real person you wrote for when you were focusing on your main ideas.

Choosing the best hook

• Is it humor?
• Would shock tactics work?
• Is it a rhetorical question?
• Is it formality or informality?
• Is it an outline or overview of what you're going to cover, including the call to action?
• Or is it a mix of all these elements?

A hook example

Here's an example from a fictional political speech. The speaker is lobbying for votes. His audience are predominately workers whose future's are not secure.

"How's your imagination this morning? Good? (Pause for response from audience) Great, I'm glad. Because we're going to put it to work starting right now.

I want you to see your future. What does it look like? Are you happy? Is everything as you want it to be? No? Let's change that. We could do it. And we could do it today.

At the end of this speech you're going to be given the opportunity to change your world, for a better one ...

No, I'm not a magician. Or a simpleton with big ideas and precious little commonsense. I'm an ordinary man, just like you. And I have a plan to share!"

And then our speaker is off into his main points supported by examples. The end, which he has already foreshadowed in his opening, is the call to vote for him.

Prepare several hooks

Experiment with several openings until you've found the one that serves your audience, your subject matter and your purpose best.

For many more examples of speech openings go to: how to write a speech introduction . You'll find 12 of the very best ways to start a speech.

That completes the initial seven steps towards writing your speech. If you've followed them all the way through, congratulations, you now have the text of your speech!

Although you might have the words, you're still a couple of steps away from being ready to deliver them. Both of them are essential if you want the very best outcome possible. They are below. Please take them.

Step 8: Checking content and timing

This step pulls everything together.

Check once, check twice, check three times & then once more!

Go through your speech really carefully.

On the first read through check you've got your main points in their correct order with supporting material, plus an effective introduction and ending.

On the second read through check the linking passages or transitions making sure they are clear and easily followed.

On the third reading check your sentence structure, language use and tone.

Double, triple check the timing

Now go though once more.

This time read it aloud slowly and time yourself.

If it's too long for the time allowance you've been given make the necessary cuts.

Start by looking at your examples rather than the main ideas themselves. If you've used several examples to illustrate one principal idea, cut the least important out.

Also look to see if you've repeated yourself unnecessarily or, gone off track. If it's not relevant, cut it.

Repeat the process, condensing until your speech fits the required length, preferably coming in just under your time limit.

You can also find out how approximately long it will take you to say the words you have by using this very handy words to minutes converter . It's an excellent tool, one I frequently use. While it can't give you a precise time, it does provide a reasonable estimate.

Step 9: Rehearsing your speech

And NOW you are finished with writing the speech, and are ready for REHEARSAL .

Please don't be tempted to skip this step. It is not an extra thrown in for good measure. It's essential.

The "not-so-secret" secret of successful speeches combines good writing with practice, practice and then, practicing some more.

Go to how to practice public speaking and you'll find rehearsal techniques and suggestions to boost your speech delivery from ordinary to extraordinary.

The Quick How to Write a Speech Checklist

Before you begin writing you need:.

• Your speech OUTLINE with your main ideas ranked in the order you're going to present them. (If you haven't done one complete this 4 step sample speech outline . It will make the writing process much easier.)
• Your RESEARCH
• You also need to know WHO you're speaking to, the PURPOSE of the speech and HOW long you're speaking for

The basic format

• the body where you present your main ideas

Split your time allowance so that you spend approximately 70% on the body and 15% each on the introduction and ending.

How to write the speech

• Write your main ideas out incorporating your examples and research
• Link them together making sure each flows in a smooth, logical progression
• Write your ending, summarizing your main ideas briefly and end with a call for action
• Write your introduction considering the 'hook' you're going to use to get your audience listening
• An often quoted saying to explain the process is: Tell them what you're going to tell them (Introduction) Tell them (Body of your speech - the main ideas plus examples) Tell them what you told them (The ending)

TEST before presenting. Read aloud several times to check the flow of material, the suitability of language and the timing.

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• Preparation , Structure

How to write a speech outline

• June 12, 2020

What is a speech outline? Think of it as a blueprint for a successful speech or presentation. You wouldn’t start construction on a house or building without a blueprint and you shouldn’t build a speech or presentation without proper preparation. That means having a basic outline.

How do you write a speech outline?

How do you create a good speech outline? Although writing a speech outline might seem daunting at first, if you break the task into small steps, it can be easier than you think. And, when you start to look at the component parts of a speech or presentation, you realize that good speech craft is all about prioritizing your ideas, putting them in the right order and adding supporting detail.

In this post, I set out the steps that I follow when writing an effective outline that will lead to an effective speech or presentation. For the purposes of this post, I will assume that you know the topic and the audience.

The steps to writing a speech outline

Step 1 – big picture.

Before you start writing your outline, it is important to step back and think about some big picture items.

First, think about the three cornerstones to your speech or presentation: the speaker (you); your subject; and your audience. Now, think about the relationships between these three cornerstones and make some notes about each. For example,

Speaker – Subject: What do you know about the subject? Why are you speaking about it? What expertise do you have? What insights can you share with the audience?

Audience – Subject: What does the audience know about the subject? Do they like the subject? Do they not like it? How is the subject relevant for the audience?

Speaker – Audience: What do you know about the people who will attend your presentation? What do they know about you? Do you have any ongoing relationship with them?

The purpose of this step is to get you to step back from the detail and think “big picture” about your speaking engagement.

Step 2 – Objective

What is your objective for the talk? What do you want people to do when have finished speaking?

People often tell me that they just want the audience to know something. The most powerful speeches and presentations are the ones that move people to action. If you can get people to take some concrete action, you will have made an impact.

When thinking about what you want the audience to do, be specific. For example, do you want them to increase your department’s budget or invest in your start-up or exercise three times a week? Write out your objective as follows:

“At the end of the presentation, the audience will ___________________ .”

Step 3 – Message

A speech or presentation should have a message, something that holds it together. The French call this le fil rouge – the red thread – that runs through the entirety of the presentation. People often try to pack in several messages but being too informative is not good; the result is often confusing for those listening. Of course, your message can have different parts, but it should have a single, unifying message.

Write the message of your speech in a single sentence. It must be a grammatically correct sentence, not a series of points. When you can distill your speech or presentation into a single sentence, the message will be clear in your mind. If you cannot, you need to spend more time thinking about the message. As Albert Einstein said, if you can’t explain something simply, you don’t understand it well enough.

When developing your speech outline in the steps below, use the message as a gauge for everything that goes into the speech. As you develop your talk, as you think about adding a slide, a statistic, a story, a chart, a graph, etc., ask yourself whether it supports the key message. If it does, it can stay. If it doesn’t, leave it out.

Step 4 – Relevance

A speech or presentation is never about the speaker or her product or service or company. It is always about the audience. When speakers put the audience first , that’s when great things happen.

Now that you have your message, list the reasons why your audience should care about your message. How is your message relevant to them?

You need at least one reason. If you can’t think of any, you have a problem. Either you are giving the wrong speech or you are speaking to the wrong audience. Go back to Step 3 and reconsider your message in light of Steps 1 and 2. Keep doing this until you can list one or more reasons why people should care about what you are saying.

Step 5 – Structure

Every speech or presentation needs structure in order for it to have an impact.

There are three basic parts to ever speech or presentation: the opening; the body; and the conclusion. For the purposes of this post, I will discuss them in that order. However, when working on your speech outline, I recommend starting with the body, then working on the opening and finally the conclusion.

(a) Opening

Your opening is the introduction to your presentation. You get one chance to make a good first impression, so you want your opening to be strong. Preparation is key. A strong opening has two parts.

People’s attention is at its highest at the beginning of your presentation so you want to capitalize on it. Speakers who begin in a mundane fashion — “Good morning everyone. I’m happy to be here. My name is So-and-So and today we are going to talk about X” — often miss the opportunity to hook their audience’s attention.

There is no rule that says you have to begin with “Good morning” or something similar. There is no rule that introducing yourself has to be the first thing you do. And as for being happy, don’t say it. Show it in your smile and enthusiasm.

You can hook your audience’s attention from the outset in different ways. For example:

• Ask a rhetorical question
• Ask people to imagine something or recall a time in their lives when something happened
• Make a bold statement
• Tell an interesting fact
• Recite a quote
• Tell a story

Whatever you choose, be sure that it relates to the topic of your presentation. For your speech outline write down how you will immediately grab the audience’s attention.

(ii) Signpost

Once you have hooked them, you need to let people know where you are going with your presentation. Otherwise, the audience will get frustrated. Have you ever been in the audience and wondered: Where is he going with this? What’s her point? Like I said, it’s frustrating.

You need to signpost your talk. It doesn’t take much but it is a big help for your audience. It is a simple, informative statement of what the talk is about.

For example: “Today I want to share with you three reasons why we should open an office in southeast Asia: lower taxation; a skilled workforce; and market proximity.” Clearly, there is more to know about the proposal, but the sentence is a clear signpost to the audience as to what the presentation will be about.

The body of your presentation is where you develop your message in detail. This part represents the bulk of you presentation, so you need to give it some thought. Here’s how I go about it.

(i) Gather content

You need content for your presentation. Often, you can talk about many points in support of your message. Write them all down. Don’t edit your ideas yet. Write down everything that you could talk about, no matter how insignificant. Try to distill each idea into a word or short phrase.

When you have finished, your preparation should leave you with a sheet full of ideas. You are now ready for the next step.

(ii) Choose the most important points

Leonardo da Vinci said that simplicity is the ultimate sophistication. Too often, speakers fail to hit the mark because they try to cover too much information. People can only remember so much information. The more you add, the harder it will be for them to remember. Removing information will actually help them.

Of course, the number of points you cover will depend on how much time you have. You can cover more topics in a 30-minute presentation that you can in a 5-minute presentation.

Still, don’t try to talk about everything. What are the main points? Pick what is most important for this audience on this occasion and focus on that. You can always tell the audience that there is more to know but that you are only going to focus on a few ideas.

I know that leaving material out can be difficult, but you have to do it. Think for a moment about the complexity of the projects on which you are currently working. If you were asked to give a 20-minute presentation on any one of those projects, I’d bet that you could only cover a fraction of the detail related to it.

(iii) Order the points

Once you know the ideas you are going to discuss, you need to order them in a logical manner that supports your message. Depending on what you are talking about, you have different options. Here are five possible ways to order your content:

• Chronological (for example, the history of a company or product)
• Sequential (for example, a process or business plan)
• Climax (when trying to persuade the audience to do something; points arranged from the least important to the most important, thus building to a climax)
• Headline (also when trying to persuade the audience to do something but here, the points arranged from the most important to the least important; useful for a small audience of busy, senior, give-me-the-bottom-line-now people)
• Pros and Cons (when considering options)

Your ideas must be presented in a coherent manner so that they help people understand the reasoning behind your message.

(iv) Add supporting detail

Now that the ideas are in the right order, you want to add supporting detail for each one. Your ideas need to be supported if they are to be convincing.

Examples of supporting detail include data, charts and graphs, stories, quotes, authoritative sources, visuals, metaphors, demonstrations and more. A good presentation will have a variety of supporting material. That is why this part of the process takes a fair bit of preparation.

For each of your main points, list the things that you will use to support that point. If you are going to use slides as part of the presentation, you can even sketch out a rough idea as to what each slide will contain.

(v) Transitions

Transitions in a presentation do not make up a large part of a presentation, but they are important. Too often, the different points in a presentation blend into each other like the compartments on a train. This makes it more challenging for the audience to follow.

It is important to leave enough space between two ideas so that the audience understands that you are moving onto a new point. Just as you need to signpost what your talk is about in the opening, you also need to signal when you are moving on to a new point in your talk.

A transition can be a simple statement. For example, “The next point is …” or “Another reason in support is …” or “Now that we’ve discussed X, let’s look at Y …”. Any of these will suffice. But a simple statement will allow the audience to shift gears mentally and get ready for the next idea.

On your speech outline, make a note about how each section of the body links to the following section.

(c) Conclusion

You want to finish on a strong note. Too many people waste their conclusions with a weak “Thank you” and exit the stage. You have to resist that urge and maximize your conclusion. You can plan for it in your speech outline.

(i) Transition to conclusion

Plan how you will transition from the final point in the body of your presentation to the conclusion. It should send a clear signal to the audience that you are nearing the end. One way is to link your conclusion to your opening.

(ii) Link to opening

Most people think of a presentation as something that is linear but I like to think of it as something that is  circular . In other words, you link your conclusion to your opening.

Thus, for example, if you began with a story, you could finish the story; if you began with a quote, you could come back to the quote; if you told an interesting fact, you could reiterate it (and perhaps add another interesting fact).

Linking your conclusion to the opening is not necessary, but it always adds a nice polish to your presentation and signals to your audience that you are approaching the end. In your speech outline, write down how you might link your conclusion to your opening.

(iii) Repeat and summarize message

Repeating your message as a simple statement will reinforce it in the mind of your audience. Succinctly summarize the different points in support, in the same order in which you presented them in the body of your talk.

(iv) Call to action

As discussed in Step 2 (Objective), the most powerful presentations are the ones that move the audience to take some kind of action. Now is the time to leave the audience with your call to action.

If your call to action is a big one, have a simple first step that they can take. Studies show that if you can get people to take a small step towards a larger goal, the chances of them reaching that goal are greatly increased.

One example of a first step that I have used with a few clients is to have them insert a slide at the end of the deck with a QR code on it. The code links to a website where the audience can learn more about the topic and perhaps download PDF document. It is a simple and effective way to start moving your audience toward your objective.

Final thoughts

When you give a presentation, it is your job to get the audience across the metaphorical bridge that separates them from your idea. How do you do that? It all starts with the preparation of a good speech outline.

How do you write a speech outline? One step at a time.

Like this article?

Excellent, clear and concise overview — thank you, John! For me, including a clear call to action is my weakest point. I will definitely work on that. (I think it’s very much linked to self-confidence: “Who am I to suggest a call to action to you, audience members?” Is this a gender issue, to some extent, I wonder? I’d love to hear from other women speakers about this point. Or any observations from you as a mentor/coach/trainer, John?)

Thank you very much, Merryl. I am glad that you enjoyed the post. I understand your point about the call to action. I know that some women struggle with it, but I also know men who struggle with it as well. There is, as you say, this feeling of “Who am I to tell you what to do?” but then again, who aren’t you to tell me? At the end of the day, I will decide whether to agree with you or not. But if you don’t sound invested, the chances that I will be invested are diminished. In this regard, this post , and the wonderful video in it, about speaking with conviction might help. Good luck with your speeches and presentations!

Excellent. This one a definite keeper! Hugs Mom

Thanks, Mom. Much appreciated.

Delighted to see a mention of the Red Thread here. It’s the backbone of a great talk, but often the hardest thing for people to find (and thus why I wanted to figure out a way to help people find it).

Great suggestions here for how to build a talk from there — thank you.

Thanks a lot John I will use it today for a strategy presentation. 😉

Good luck with the presentation, Michel!

Gems! Love the questions about how much the audience likes the subject – great way to see it from their viewpoint.

Also love your point about getting people to take a small, easy step, to get the ball rolling.

That’s actually the last piece of a 3-part model I use for getting listeners to act:

1. Announce your call-to-action (A) 2. Convince people to own it (C) 3. Transform it into steps (T)

It’s as if you build a bridge between your call-to-action and your listeners’ everyday lives. (See the link for some sample techniques.)

Great post, John. A little longer, but well worth the read!

Thanks, Craig. “ACT” is a great acronym for getting people to … act. I also like the metaphor of a bridge. I often say that your audience is on one side of the river and you want to get them to see things from your side. To do that, you have to build a bridge that allows them to cross over.

Great info, thanks !

Thanks, Hector.

Thank you for sharing that consistent and concise methode on how to outline a speech which is extremeley helpful. I will certainly apply that approach in planning my speeches.

I am glad that you found it helpful, Günther. Thanks for letting me know.

Excellent post: simple, to the point, easy-to-follow, compelling. Like a speech! 🙂

Thank you for summing it up in a neat package, John!

Thank you, Lisa Marie.

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My Speech Class

Public Speaking Tips & Speech Topics

How to Craft a Masterful Outline of Speech

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

I’m sure you have all seen at least one captivating Ted Talk online. One thing you probably noticed is how smoothly it went. I can assure you that every public speaker has done their homework and put together an outline of speech before presenting it in front of an audience. This wouldn’t be possible without some preparation beforehand.

An outline done right can do wonders for organizing your speech, and public speaking teachers often stress the importance of this organization tool. A rough outline can help you come up with more main points and sub-points for your arguments. It will help you brainstorm ideas. Some people use index cards with keywords or brief phrases from their speech outline to help them accurately deliver their speech.

The outline functions as a visual aid, too. Some people with photographic memory can use the outline as supporting material and ensure they do not forget crucial elements of their speech. Logically ordering your speech points can also smoothen your speechwriting process.

The speech outline is one of the most critical elements to have. Simply put, it has two main functions: it’s a point of reference and an organizational tool. Our guide will help you understand how an outline is used, the structure of an outline, and the different types, so you can create the most helpful outline for you.

In this article:

Preparation Outline

Speaking outline, the big picture, type of speech, call to action, speech outline structure, coordination, parallelism, transitions, speech outline types.

The preparation outline is your first draft. It includes the bare bones of your speech, and it’s often referred to as a working/rough/practice outline. You will write the main points of your speech, the supporting points, organized logically, and the other various components, such as attention getter and so on (we expand on the parts of a speech outline further in the article).

The preparation outline is used to help put your thoughts on paper and arrange your material. It is also the place where you should pay attention to your arguments. Are they convincing or lacking evidence? You might need to rearrange some parts to make your speech flows better. Don’t be afraid of removing parts of your preparation outline if they don’t make sense.

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The preparation outline is then transformed into a speaking outline. Even though your preparation outline should include full sentences, don’t forget your it is not an essay. Try not to get carried away with writing, and use it to get your textual arguments in order.

The speaking outline is your reference point. Unlike the preparation outline, this one is more concise includes keywords to serve as quick reminders during your speech. These short phrases should briefly encapsulate your main points, conclusion, introduction, and an attention grabber. Unlike the first outline, which uses long sentences and breakdowns of your textual arguments, the speaking outline could easily fit on cue cards and help prepare for your speech.

You shouldn’t solely rely on index cards, however, as you may come across as unprepared in the eyes of the audience. Most speakers use them to prepare for their speech and simply refer to them when they get stuck. Make sure to check the instructor’s requirements to see if you’re allowed index cards during your speech.

Things to Consider Before Outlining Your Speech

Before you get into arranging your outline, it’s essential to think about the big picture. Before you begin, consider three things: think about the speaker, the subject, and the audience. Here is more detail about each element:

Speaker – Why are you discussing the topic at hand? Why does this subject matter to you? Do you have any significant insights on the topic? Do you have any expertise or qualifications that can help convince the audience of the legitimacy of your words?

Subject – Are you covering a controversial topic? How do you think your audience will react to it? Are you going to make some interesting points? Try to predict the audience’s reaction s you can be more prepared for your speech.

Audience – What do you know about your audience? Are they all from a particular age group? Are they qualified in the same area you are? Are they familiar with your work? Has the audience paid to listen to your speech?

Try to take a step back and look at the big picture. You might find some exciting takeaways when doing that.

Think about the purpose of your speech. Are you there to convince the audience to do something? Or is your goal to inform the audience of some less-known facts? Generally speaking, there are two common categories of speech, and yours most likely falls under one of them:

Informative speech – the primary purpose of the informative speech is to educate the audience on a subject. The goal is to have the audience learn something and leave your speech with a better understanding of a specific subject. We have an in-depth article about informative speech outline with examples here .

Persuasive speech – a persuasive speech aims to convince the audience to do something or change their opinion on a topic. It is similar to a sales pitch and combines credibility, logic, and emotion to help convince the listener. We have in-depth article about persuasive speech outline here .

Before you start outlining your speech, make sure you have chosen your preferred type, as the outlines vary depending on your speech category.

The title is highly underestimated when making a speech outline. Logically we think that we don’t need one. Since we are more or less presenting the speech verbatim, we are not exactly going to stand in front of an audience quoting our speech title. But we might still need one. A title helps summarize your main goal. It holds the central idea behind your speech. You will have no trouble writing a title once you are sure what message you are trying to deliver.

What is the central idea of your speech? Is there e certain question you are aiming to answer? Determine the essential message behind your speech. Try to sum it up in a single sentence. Try to explain your message simply, without overcomplicating it.

Use your central message as a reference point throughout your speech. When you get stuck, write up your main points and supporting arguments, and always ask yourself, do they support the key message? If not, they might be redundant.

In order to make a captivating speech and maintain the audience’s attention, you need to think about the relevance of your message. You should always put the audience first, so now that you have your key message prepared, list the reasons why the audience should care about your message. Is it relevant to them somehow?

Think of at least one reason why the speech should matter to your audience. For example, if you’re writing a persuasive speech about texting and driving, the audience would find it relevant because it concerns their safety. If you can’t think of a relevant reason why the listeners should care about your speech, reconsider your message.

You have probably heard about hooks before when you used this technique to begin your essays. The hook is the attention-getter, and it is paramount to your speech. It’s the first sentence your audience will hear and usually determines whether or not your audience would listen to the rest of your speech. There are many clever ways to start your talk and ensure you’re being heard:

• Ask the audience a rhetorical question.
• Start with a joke.
• Tell a short personal story.
• Recite a quote.
• Prompt the audience members to do something.

Speaking of encouraging the audience to do something, this brings us to our next point.

When presenting a persuasive speech, you’ll most likely need a call to action. The most convincing speeches prompt the audience to make some kind of action. You can ask them to raise a hand if they have done something (drink more than 5 cups of coffee a day). Alternatively, you can ask them to scan a QR code to reveal some useful information on the topic at hand. These small steps will move the audience in the right direction.

Now that you have prepared thoroughly, you can formulate your speech outline. Get familiar with the main points of your speech. You can find examples and references below, explaining each topic. Remember that all the various elements of your speech will make an organizational pattern supporting your central thesis (key message). An organized speech has main points, typically between 2 and 5, and any supporting material is put in your outline as a sub-point.

A Roman numeral numbers every main point, while subpoints are listed with capital letters. The hierarchal order that follows is Arabic numerals and, finally, lowercase letters. For further subordination, speak to your tutor or the person in charge of your public speaking project.

Here is the basic speech outline, including an introduction, body, and conclusion. For planning purposes, each section is explained to understand the textual arrangements best. Examples are given later in the text.

Every basic speech outline includes an introduction. This is your speech opening, and it needs to be robust and captivating. It is critical to prepare a compelling introduction. An introduction has 3-5 parts, depending on the length of your speech.

• Attention getter – Capture the audience’s attention.
• Thesis statement – Your key message is introduced here with a couple of short sentences.
• Motivation – Explain how this speech will be relevant to the audience
• Qualifications – Explain to the audience why you are qualified to discuss this topic
• Transition – Smoothly transition the audience to the next part of your speech

The body is an integral part of any basic speech. Here you can develop your thesis in detail. The body holds the bulk of the information you will be presenting in front of an audience. It is important to do plenty of research on your speech topic. Gather content you might need during your talk. are you going to need any visual aids? Perhaps make some charts of your statistics. Or, if you’re going for a humorous approach, some memes on the topic can get the audience laughing and hungry to hear more on the topic. Aim for a sheet full of ideas. It’s worth noting that too much information doesn’t mean better speech. Once you have gathered all your engaging material, subtract some supporting material that you feel isn’t genuinely helping your presentation. You shouldn’t try to talk about everything. Instead, choose what is most important and focus on making it relevant and believable by adding sub-points:

• First subpoint (Give some support to the reason above)
• Sufficiently supported statements (Provide more factual arguments to support the above statements)
• Sufficiently supported statements
• Second subpoint (Structured like the one above, with its supporting point listed below)
• Sufficiently supported statements (…)
• More points, following the above guidelines
• Transitional statement
• First subpoint (Supporting the main point)
• Continue organizing your outline this way.
• First subpoint (supporting the main point)
• Continue your outline as shown above.

The grand finale of your speech is where you must tie together all previous elements in a clear and solid point.

• Summary – Here, all your main ideas and points will connect together and formulate a convincing conclusion. You can provide short examples of why the listeners should agree with your proposed thesis:
• Call to action – give the audience members a suggestion, something they can do to support what they have learned. Or instead, think of a unique or memorable ending to your speech.
• Closure – Bring the speech to an end by thanking the audience for their time.
• Bibliography – in some cases, you might get asked for your bibliography of references. If you’re using many statements, quotes, or statistics from various sources, remember to collect them throughout your research.

Let’s help you visualize these instructions and see how these elements correspond by looking at an example.

Topic: Hypoalergenic Cats

Specific Purpose: To debunk the myth of hypoallergenic cats.

Thesis: Despite there being breeds of cats known as “hypoallergenic”, no cat breed is guaranteed to relieve you of your allergy symptoms.

Preview: I will talk about the misconceptions behind cat allergies and explain how they work.

Here is an example of the structure of a Body:

• People are allergic to a protein called FEL D1.
• The protein is contained in the cat’s saliva.
• The saliva is being transferred to the cat’s fur during their cleaning process.
• This fur is spread around your house in the form of dander.
• People are not allergic to a cat’s fur, just the protein.
• This means you could be allergic to some cats, not all of them.
• Get a check-up and find out if there are any medications you can take to ease your allergy symptoms.
• Vacuum regularly around your house to reduce cat hair and dander spreading.
• Swap your drapes with blinds and carpets with hardwood floors. That way, less fur will stick to your furniture.
• Buy HEPA air filters for every room.
• Clean out their litterbox more often.
• No cat is hypoallergenic.
• All cats make the protein FEL D1.
• Some breeds are known to produce less FEL D1, but there is no guarantee you won’t be allergic to them.
• Even the “naked” cat breeds such as Sphynx, Donskoy, Bambino, etc., produce FEL D1.
• Buying “hypoallergenic cats” only creates a bigger rehoming problem.
• Many cat breeders like to use the myth of hypoallergenic cats to sell expensive cat breeds.
• Once people realize the cat isn’t hypoallergenic, they can no longer keep it.
• The cat is either thrown out, put in a shelter, or resold, creating tons of stress for the animal or potentially resulting in its death.

Now that you know the structure of a speech, you are almost ready to start writing it. By all means, if this has inspired you, grab a sheet of paper and write down the ideas that come to mind. But before you start putting your outline on paper, double-check you are familiar with the rules of outlining a speech.

Rules in Outlining

Speech outlines follow a specific set of rules. Going by these rules will only help you polish the particular details that make your speech stand out. To double-check that your speech makes sense, go through your outline and give it another read to check for coherence. Here are some characteristics you should pay attention to:

Think of your outline as a staircase – your final draft should have subordinate points diagonally placed beneath your main points. They should all interlink and reference one another.

Looking at the example from the section above, points A. and B. explain what determines a cat allergy and what doesn’t. Points 1-3 give information on why the protein affects people and debunks the myth that people are allergic to cat hair . Points 1-3 are called subordination of point, just like  A., B., and C. are to main point III. Your overall organizational pattern should not only include Roman numerals, points, and thesis statements. It should be cohesive and coordinated. 

Another important part of speech writing is parallelism. It is the concept of beginning sentences similarly whenever possible, using similar grammar. Pay attention to our example once again. Note section II and the subordinate points of main point B. – all points start with a verb: “Get,” “Vacuum”, “Swap,” “Clean.” This type of structure adds clarity to your speaking and shows you have really paid attention to your full-sentence outline. Don’t worry about sounding boring – parallelism helps you sound acute!

Another essential part of your speech outline is division. The concept is simple – when you’re trying to make one point, you should also try to expand it. If your point is convincing enough, it will have plenty of meaningful information that you can lengthen in sections A. and B. Similarly. You can use a supporting point for sub-points A. and B. to help expand them, and so on. Remember you’re doing this only to support your main thesis statement. If your sub-points aren’t doing that, you might be waffling on and confusing your audience.

A clever way to connect your main points is by using transitional statements. In most cases, speakers use these sentences to glue together two distinctive (yet connected) ideas. That way, the audience is prepared that something else is being discussed. You have used transitional sentences in essay writing. Maybe these words will ring a bell: “next”, “also”, “moreover”, “firstly”. These words and phrases will greatly improve your writing skills and, eventually, your entire speech.

There is another way you can integrate a transition into your speech – by using non-verbal transitions. Adding brief pauses or moving around the stage grabs the audience’s attention and helps them understand some other concept is being introduced. Most extemporaneous speakers take it to another level by stepping out of the podium or raising or lowering their voice rate. These can all be signals to your audience that a transition is taking place.

A third way to include transitions into your speech outline is to make internal summaries. To write an internal summary, summarize what has already been said in a brief sentence or two. For example:

So far, we have explored why n cat can be hypoallergenic. But does that mean you can be less allergic to some cats?

We have hinted at the next point in our speech with this question. We could also use  a summary to build on an issue we are currently expanding:

Now that you understand how cat allergies work, let’s see if there is a way to share your life with a cat despite being allergic.

How to Write an Outline for a Persuasive Speech, with Examples

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Quick Guide: How to Write a Speech Outline

Knowing how to write a speech outline is not merely a skill reserved for students and professionals—it is a fundamental tool for anyone aiming to influence, persuade, or inform an audience. An effectively structured speech outline can transform good ideas into great deliveries, ensuring your message not only reaches but also resonates with your listeners.

Why Start with a Speech Outline?

Starting with a solid speech outline is essential because it serves as a roadmap for your entire presentation. It helps you organize your thoughts, maintain a logical flow, and importantly, keep the audience's attention from start to finish. Whether it’s a brief address at a community meeting or a more scientific speech at a conference, the outline you prepare lays the foundation for your success.

The Anatomy of a Basic Speech Outline

Creating a basic speech outline involves several key components, each playing a critical role in the speech's development and delivery.

Introduction

• Attention Grabber : Start with something that will catch the audience’s attention, such as a provocative question, a startling fact, or a personal story.
• Thesis Statement : Clearly state the central theme or thesis of your speech. This statement will guide the entire speech and should be referred to throughout.
• Preview of Main Points : Briefly outline the main points that will be covered, providing the audience with a clear expectation of what is to follow.

After captivating your audience with a strong introduction, the body of your speech serves as the core where you expand on your thesis statement. This is where your main points come into play, each requiring careful articulation and support.

• Developing Main Points : Start with the broadest point or the most important aspect of your topic. This part must be clear and well-structured because it sets the tone for the details that follow.
• Incorporating Sub-Points : Each main point in your speech should be supported by several sub-points. These serve a critical role, delving deeper into the topic, providing clarity and depth to your arguments. The use of sub-points helps break down complex information into manageable chunks, making it easier for your audience to digest and retain the information. Think of sub-points as branches of a tree, each extending from the main trunk with specific details and evidence.
• Connecting the Dot s: Ensure that there is a logical flow between your main points and sub points. Use transitions to guide your audience smoothly from one section to the next. This connectivity is crucial in maintaining the coherence of your speech and keeping the audience engaged from start to finish.
• Summary of Main Points : Reiterate the points you’ve made, ensuring they tie back to your thesis statement.
• Closing Summary or Remark : End with a strong, memorable statement or a call to action that leaves a lasting impression on your audience.

Tailoring Your Outline for Various Speech Types

The structure of your outline may vary slightly depending on the type of speech you are giving. For a more informative speech, your outline should include a wealth of factual data and statistics that provide a thorough understanding of the subject matter. Regardless of the type, the basic components remain similar, providing a skeleton on which to build your unique message.

Practical Tips for Effective Speech Writing

• Keep it Simple : Use simple language and short sentences to make your speech easy to follow.
• Practice Transitions : Smooth transitions between points help maintain the flow of your speech and keep the audience engaged . A simple transitional phrase can effectively move the audience from one point to another.
• Engage with Stories : People remember stories much better than facts. Including a personal story or a historical event that ties into your main points can make your speech more relatable and memorable.

In crafting your speech outline, consider the needs and expectations of your audience. The more you understand their interests and the context in which you're speaking, the more tailored and impactful your speech will be.

Building Confidence Through Preparation

Writing a speech outline isn't just about organizing your notes; it's about building confidence. By investing time in preparing your outline, you assure not only the clarity of your message but also your own composure during delivery. Keep refining your outline until it reflects the clear path you wish to take your audience on, making your public speaking both powerful and persuasive.

Enhancing Your Outline with Advanced Techniques

Utilize Visual Aids:

• Integrate Multimedia : To make your speech more engaging, consider incorporating visual aids such as slides, charts, or videos. These can help illustrate complex points and keep the audience visually engaged.
• Reinforce Key Points : Visuals should complement your spoken words, not replace them. Use them to highlight important data or to make a significant impact with a memorable image.

Personalize Your Message:

• Connect Personally : Share additional personal stories or make a humorous reference that relates to your topic. This personal touch can make your speech more relatable and helps to sustain the audience's interest.
• Address the Audience Directly : Customize your message by specifically inviting the audience into the discussion. Ask rhetorical questions or seek audience participation to create a dynamic interaction.

Conclude with Impact:

• Recap with Power : Summarize not just by repeating points, but by tying them together into one clear, overarching message. Use a neat summary or an effective transitional sentence that leads into your closing remarks.
• End on a High Note : Whether it's a call to action, a thought-provoking question, or a powerful quote, ensure your closing lines leave a lasting impression.

Mastering the Delivery

While the content of your speech is foundational, the delivery can significantly influence its effectiveness . Here are some tips to master the art of delivery:

• Practice Out Loud : Rehearse your speech several times. This helps not only in memorizing the flow but also in identifying areas where the speech may need adjustments. Using a teleprompter app can be particularly beneficial during these practice sessions. Such apps can help you maintain eye contact with your "audience" while ensuring that you stick to your script. This mimics the experience of live speaking and can be a valuable tool for smoothing out your delivery.
• Mind Your Timing : Keep track of your speaking speed and pauses. Make sure your speech fits within the allotted time without rushing through important details.
• Adjust Based on Feedback : If possible, practice in front of a small audience or a speech coach to get feedback. Use this input to refine both your outline and delivery.

Leveraging Feedback and Iteration

After delivering your speech, take the opportunity to gather feedback. This can come from audience reactions, professional critiques, or your own self-assessment. Each speech is a learning experience, and every piece of feedback is valuable for improving future presentations.

• Reflect on the Delivery : Consider what worked well and what didn’t. Were there points where the audience seemed disengaged?
• Iterate on Content : Based on feedback, you might find that certain parts of your speech need more detail or clearer explanations. Adjust your outline accordingly for future use.

Encourage Engagement and Further Learning

As we wrap up our discussion on how to write a speech outline, remember that your journey with public speaking doesn't end here. Encourage further interaction by inviting comments, sharing your speech on social media, or offering additional resources on your website. Each speech is an opportunity to grow and connect with others who share your interests or could benefit from your insights.

In summary, creating a compelling speech outline is about much more than filling in bullet points—it’s about creating a pathway to engage, inform, and persuade your audience. Achieving success in public speaking can be achieved by carefully organizing every section of your speech and honing your delivery technique. Prepare thoroughly, establish a personal connection with your audience, and communicate your point clearly and passionately.

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Here are practical tips on how to write a speech outline to engage and persuade any audience effectively. Perfect your public speaking skills now.

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