sales strategy powerpoint presentation examples

10+ Sales PowerPoint Presentation Examples To Get Inspired!

One of the biggest challenges B2B sales and marketing teams face is creating sales presentations that impress potential customers and lead to conversions.

So, what does an excellent sales presentation look like? Today, we'll explore some of the best examples to help you craft your own outstanding presentation. And that’s not all, we’ve interviewed our head of sales, Robert Juul Glaesel , to provide you with the BEST insights to unlock success. So…let's dive in!

We’ll be covering the following topics

What is a sales presentation?

Sales presentation vs. sales deck vs. pitch deck.

• Sales Presentation PPT Examples - and why they were successful

Sales Powerpoint Presentation Templates

Sales presentation video examples, get ready to create the best sales presentation: tips from our sales expert, unlock success: expert support for your sales presentation design.

Let’s start from the top! - Or, as always, you can skip to your preferred section.

A sales presentation is a crucial part of the sales process. It refers to a meeting where a sales team showcases their product or service , persuading potential customers to purchase.

This meeting typically takes place after initial contact with the prospects , either through marketing efforts, cold calls, or expressions of interest from potential customers themselves.

In this meeting, the sales team usually provides a comprehensive overview of the product or service. They address key points such as:

• What is the product or service?
• How is it used?
• What distinctive features does it have?
• What problem does it solve?
• Why is this their best option?

→ Free Download: 10+ Sales PowerPoint presentation template [Access Now]

The sales presentation and sales deck are pretty similar. On one hand, a sales presentation is designed to persuade potential customers about the value of your product or service. It typically includes detailed information about your product, its features, benefits, pricing, case studies, testimonials, and more.

On the other hand, a sales deck is essentially a condensed version of a sales presentation . It is usually concise and only includes key highlights.

In contrast, a pitch deck is a presentation created for investors to secure funding. It generally contains information about the company's vision, the problem it aims to solve, market opportunities, business model, and financial projections.

Sales Presentation PPT Examples: and why they were successful

Below are several sales presentation examples you can use as inspiration to create your own. Let’s look at each of them and see exactly why they were successful.

Spendesk is a powerful spend management platform designed to help users save time and money by offering a clear view of their company expenses. Their sales presentation is the definition of a successful sales presentation: it is incredibly clear and straightforward . It clearly defines the problem it solves and introduces you to the solution, highlighting how it stands out from the competition.

As you’ll see, this presentation is not overloaded with text - it's simple and easily shows you how the product works. And most importantly, it’s branded! Which is key for brand positioning and visual consistency .

To check it out, click here .

Reddit Advertisement Sales Presentation

Reddit's sales presentation is definitely one of a kind. By incorporating memes and other pop-culture images throughout their deck, they engage the audience and stay true to their brand identity . This approach not only resonates with the Reddit community but also sets them apart from mundane sales pitches.

The presentation not only provides valuable data and showcases the effectiveness of its product but also does so effortlessly, proving that a presentation does not have to be overly serious to be effective.

Click here to explore Reddit's engaging sales presentation.

Zuora, a SaaS platform for subscription billing, takes a compelling approach in its sales presentation. It starts by highlighting the industry's changing landscape , effectively showing the importance of adapting to these changes.

But Zuora doesn't stop there. Throughout their presentation, they also showcase what their platform can do for the audience and provide social proof to back it up . This includes quotes from CEOs and other business executives who have successfully used their platform to improve their subscription billing process.

See for yourself and check out one of the best sales deck examples here .

Drift, a web-based live-chat tool for sales and marketing, takes a unique approach to its sales presentation. They begin by highlighting a common problem that many businesses face : how traditional communication methods, such as email, calls, and forms, are insufficient.

The presentation then goes on to showcase how Drift can provide a solution to this problem. They demonstrate how their live chat tool offers a more personalized approach to communication that can lead to impactful results.

Check out Drift's impressive sales presentation here .

Salesforce, an integrated Customer Relationship Management (CRM) platform, provides a valuable lesson about creating sales presentations that convert . They start by explaining how the industry has undeniable changes and how we need to adapt to keep our businesses successful.

But they don't stop there. They continue showing us what things can look like, in other words, "the promised land," and how their product can change everything about how companies do things. And obviously, they finish with the greatest success stories from CEOs and clothes executives.

Click here to get inspired by the Salesforce presentation.

→ Free Download: 10+ Sales PowerPoint presentation PDF [FREE]

Snapchat Advertising

Snapchat Advertising's sales presentation stands out not only for its visually appealing design but also for its unique features. The presentation begins by emphasizing the vast reach of its platform and key age demographics, providing valuable insights for those looking to make the most of their marketing campaign .

In addition, Snapchat Advertising effectively compares itself to the competition, showcasing its unique features and advantages. And, of course, the presentation is visually branded with the company's iconic ghost character , making it instantly recognizable.

Check out their captivating sales presentation here .

Klima’s sales presentation is a special one. This climate change app’s presentation makes sure we know they are a company that focuses on “what truly matters.” It presents itself as a business with real, global impact.

And that’s not all. One standout feature of Klima's sales presentation is its visually appealing design. The slides effectively showcase the app's interface and demonstrate its key features. This visual representation really helps prospects consider getting an employee benefit with purpose .

Click here to get inspired by one of the greatest b2b sales deck examples.

Are you ready to create the best Sales PowerPoint presentation? We’ve got great news for you! Discover our sales presentation templates that you can download for exactly $0 .

Any of these templates could be a GREAT starting point for your next sales presentation . And what’s best…they are completely free for you to download at our Templates platform ! You’ll find not only these ones but also hundreds of other PowerPoint templates, for ANY industry, completely at your disposal.

Sales presentations can take various forms, including videos. Video presentations can effectively engage and captivate the audience by combining visual content, audio narration, and sometimes animations or graphics. Here are a few examples of sales presentations that are delivered in video format:

Medallia's video presentation showcases the effectiveness of using video to clearly represent their platform. The video highlights the platform's features, demonstrating how it can be a powerful tool for businesses.

By utilizing video, Medallia effectively shows viewers what the platform looks like and what they can expect to access and analyze in terms of data. The detailed exploration of each feature gives potential clients a comprehensive understanding of the platform's capabilities and how it can benefit their business.

Click here to check it out.

Moodcaster, a digital casting platform, starts with the main problem: how time-consuming castings can be and how tedious auditions are . It then shows you how they can be a great solution and how the platform works.

This video presentation truly shows what the client can expect when using the platform , by showing the process step-by-step. And if they are not convinced yet, it ends up listing all the fantastic features it has one by one, leaving the best impression.

Click here to view Moodcaster’s incredible video sales presentation.

Viable, the pioneering experience analysis platform, doesn't just identify the problem you're facing; it swiftly transitions to showcasing how they can provide the solution . They offer a real-time demonstration of how their platform works, providing concrete insights into how it can improve your business.

Finally, they conclude by highlighting all the advantages, features, and versatile applications that can benefit your specific needs.

Click here to take a look at Viable’s video sales presentation.

We know that creating the best sales presentation is key for your business. So, in order to provide valuable insights, we consulted Robert Juul Glaesel , head of sales at 24 Slides, who understands the importance of a good presentation for your business.

Let’s take a look at some insights from our head of sales:

Insight #1: Take elements out instead of adding elements in

Remember that quality is always more important than quantity . So, keep in mind not to overload your presentation with excessive text, because your audience’s attention will go directly there, instead of your speech. In Robert’s words:

“If you incorporate too many elements, it results in clutter, obscuring the main message and making it more challenging for the presenter to effectively convey their message.”

Insight #2: Don’t rely on your slides

We know this might sound counterintuitive, given that all this article is about creating your presentation, but remember that the presentation and the story are yours . As Robert says:

“Make sure that your presentation supports your story, it shouldn't tell your story. You, as the presenter, are the storyteller. Therefore, presentations should emphasize key points.”

Bonus insight #3: Brand your sales presentation !

This is one of your most crucial presentations; it should reflect who you are . There should be consistency between what they see on your website, social media, etc., and what they will see in this presentation. So, it is extremely important that you show that you care about your image and pay close attention to detail.

Creating a sales presentation is an incredibly important task, so it's best to leave it to the experts. Here at 24Slides , we can assist you in creating an amazing sales presentation that perfectly aligns with your brand. All you need to do is share the content you want to include and your brand guidelines. In less than 48 hours, you'll have your presentation ready for sales!

Want to learn more? Check out these articles!

• The Best Sales Presentation Services for Winning Sales Decks
• How to Create the Perfect B2B Sales Presentation
• Learn How to Start an Effective Sales Presentation
• Top 20 Free Templates for Corporate and Business Presentations
• +20 Self Introduction PowerPoint Templates: Download for free!

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35+ Best Sales PowerPoint Templates (Sales PPT Pitches)

Learning to craft successful and better-looking sales presentations is one of the key skills you should master as a marketer or sales rep.

In this digital era, being able to deliver great presentations is not enough. You also need to be able to design attractive and beautiful slides that engage with your audience while adding more context to your speech.

The good news is that you don’t have to be a designer or take courses to design such effective PowerPoint presentations. All you need is the right PowerPoint template.

In this post, we bring you a collection of PowerPoint sales presentation templates to help you find the right designs for your sales plan, proposal, and pitch slide decks. Be sure to save these templates for future events and meetings.

How Does Unlimited PowerPoint Templates Sound?

Download thousands of PowerPoint templates, and many other design elements, with a monthly Envato Elements membership. It starts at $16 per month, and gives you unlimited access to a growing library of over 2,000,000 presentation templates, fonts, photos, graphics, and more.

Minimal PPT Templates

Clean & clear.

Pitch PowerPoint

Animated PPT Templates

Fully animated.

Explore PowerPoint Templates

SalesUp – Sales & Marketing PowerPoint Template

SalesUp is a dynamic PowerPoint template designed for effective sales and marketing presentations. With 15 unique slides, a light background, and a widescreen format, this template also includes a handmade infographic feature that can be fully customized for any business. It’s ideal for making your business propositions more impactful.

Sales Growth – Marketing PowerPoint Template

This PowerPoint template is perfect for showcasing your sales and business development journey. It features 15 unique slides, a light background, and captivating handmade infographics, all housed within a widescreen format. The template is fully customizable, allowing a personalized touch to your presentations.

Sales Deck Presentation PowerPoint Template

A versatile PowerPoint template designed to enhance your sales and business presentations. It boasts features like a 16:9 widescreen size, unique slide variations, editable charts and elements, a preset color scheme, and more. This easy-to-use template equips you with infographics for each stage of business development, aiming to boost user satisfaction and improve your brand’s presence.

Modern Sales Strategy PowerPoint Template

This PowerPoint template is a highly customizable slideshow for creating impactful presentations. Featuring a yellow and purple design, the template includes 20 unique slide layouts with easily editable graphics, infographics, and placeholders for pictures. Ideal for a range of business purposes like sales strategies or company profiles.

Dark Sales Strategy PowerPoint Template

A stylish PowerPoint template aimed at enhancing your sales presentations. Featuring a widescreen format, unique slides, editable charts, and elements, it is user-friendly and adaptable to your brand’s needs. From kick-starting a project to improving goal propositions, this template is designed to give your talks an edge.

Sales Plan PowerPoint Template

An expertly crafted PowerPoint template designed to communicate sales strategies and objectives clearly to varied audiences. Its presentation potential spans from showcasing marketing campaigns to 30-60-90 day plans. The template allows for easy customization of features such as pie charts, colors, and text to fit your specific needs.

Sales Growth Strategy PowerPoint Presentation

This is an impressive PowerPoint template that allows you to build sales presentations in minutes. It’s perfect for various needs – be it a sales pitch, an innovative sales strategy display, or regular business meeting. The template includes useful features like fonts, color schemes, and image placeholders.

Sales Growth PowerPoint Template

A carefully crafted PowerPoint template perfect for illustrating sales tactics, performance indicators, and growth plans in a professional and engaging way. Tailored for sales pros, business development teams, and marketing managers, this template, presented in PowerPoint format, offers uncomplicated personalization options.

Business Funnels Infographics PowerPoint Template

This is a unique and professional PowerPoint template to enhance your sales presentations. With 16 characterized slides, it’s easily customizable and comes with drag-and-drop image options, editable charts, and distinctive mockup devices. This template is specially designed to emphasize text readability and usability, ensuring your ideas are well communicated.

Sales Dashboard Infographic PowerPoint Template

This PowerPoint template is perfect for dynamic business and sales presentations and showcasing company profiles. This package features 30 unique, widescreen (16:9) infographic slides, designed for accessibility and ease of use.

Business Sales PowerPoint Presentation Template

Sales presentations don’t always have to be all stats and data, they can be beautiful too. This PowerPoint template allows you to design more effective slideshows with modern layouts with creative animations. There are more than 50 unique slide designs included in this template. You can easily edit and customize them to your preference.

Sales Strategy Powerpoint Template

If you want to make your sales strategy presentations more effective, you should consider creating a slideshow with more visual elements. This PowerPoint template will help you get that job done. It includes 30 unique slides you can use to present your sales plan and strategy in a step-by-step approach.

Sales Pitch PowerPoint Template

A great pitch deck goes a long way to make sure your sales pitch stays on point. It will also help convince your audience of your skills and knowledge on the topic. Be sure to use this PowerPoint template to design such a killer slide deck for your sales pitch presentations. It includes 20 master slide layouts with fully customizable layouts.

Marketing & Sales Strategy PowerPoint Template

There are many different types of charts, graphs, and infographics you need to use in your sales presentations to visualize data and key points. This PowerPoint template includes 30 unique slides you can use to add some of the most popular charts and graphs to your presentations. There are slides for sales cycles, planning, strategy model, B2C and B2B strategy plans, and much more.

B2B Marketing and Sales PowerPoint Template

Whether you’re working on a smart strategy for your B2B marketing approach or creating a master plan to beat your competitors, this B2B marketing PowerPoint template will help you create the best presentation to showcase your plan. It includes a total of 60 slide layouts that can be used to create both marketing and sales presentations.

Sales Meeting – Free PowerPoint Template

This is a free PowerPoint template that comes with a set of slides you can create professional slide decks for sales meetings. It features 30 unique slides with modern designs and fully customizable layouts.

Free Sales Planning Process PowerPoint Template

With this free PowerPoint template, you can create visual presentations for your sales process presentations. There are 35 different slides included in this template that you can edit and customize to change colors, fonts, and images.

Sales – Marketing PowerPoint Presentation

This professional PowerPoint sales presentation template uses a beautiful color scheme to create a consistent look across all its slides. The template lets you choose from 40 different slide designs to create slideshows for all kinds of sales and marketing presentations. The template includes master slides as well.

Sales Funnel PowerPoint Template

Sales funnels are an important part of creating an effective sales strategy. With this PowerPoint template, you can create a presentation to showcase your plan for sales funnels with lots of visual elements. There are 20 unique master slide layouts included in this template that feature important charts, graphs, and infographics for sales funnel presentations.

Sales Proposal PowerPoint Template

With this PowerPoint presentation, you can create professional slideshows for presenting your sales proposals. The template comes with some of the most important slides for sales slide decks, including slides for showcasing your marketing plan and business strategy. Each slide comes in 5 pre-made color schemes as well.

Anasalez – Sales Analysis PowerPoint Presentation

You can make a complete visual analysis of your sales process or plans using this useful PowerPoint template. It comes with more than 50 unique slides that are designed specifically for sales presentations. Each slide is available in both light and dark color themes as well as 10 pre-made color schemes.

Sales and Digital Funnel PowerPoint Templates

This professional PowerPoint template allows you to create more effective slides for showcasing your sales funnels. There are 20 different styles of sales funnel designs included in this template. Each slide can be customized to your preference to change colors, fonts, and images.

Free Creative Sales Strategy Presentation Template

Another free PowerPoint template for creating sales strategy presentations. This template has over 30 unique slides with very creative designs. It features colorful shapes, illustrations, and graphs as well.

Free Sales Process PowerPoint Infographic Slides

Grab this free PowerPoint template to design effective presentations for outlining your sales process. It includes 32 unique slides with many different styles of sales infographic designs.

Dashi – Sales Report PowerPoint Presentation

Dashi is a PowerPoint template made just for professional marketers. You can use it to design visual and beautiful slideshows for presenting your sales dashboards and reports. The template has 10 slides featuring more than 30 character positions, over 2000 vector icons, and 30 business concepts. Each slide is available in light and dark color themes as well as 30 pre-made color schemes.

Sales Pitch Presentation PowerPoint Template

This is a multipurpose PowerPoint template for making all kinds of pitch proposals. Whether it’s a sales pitch, marketing pitch, or even startup pitch decks, this template can handle them all. There are more than 120 unique slides in this template with 6 different color schemes to choose from, making it a total of over 800 slides.

Sales Playbook PowerPoint Template

Creating an attractive slideshow for your sales and marketing campaigns will get much easier when you have this PowerPoint template at your side. It features over 35 unique slide layouts with professional designs. Everything in each slide design, including the colors, fonts, shapes, and images are fully customizable as well.

Sales Process PowerPoint Presentation Template

Use this PowerPoint template to create slides with visual diagrams and graphs for presenting your sales process in a professional way. There are 40 unique slides in this template with useful sales process designs. Each slide is available in 10 different pre-made color schemes, which makes it a total of 400 slides to choose from.

Kanigara – Marketing & Sales PowerPoint Template

Kanigara is another multipurpose PowerPoint template that comes with modern and stylish slides for making all kinds of sales presentations. The template features over 40 slides with beautiful layouts. There are lots of creative graphs, charts, and graphics included in this presentation.

Felicia – Free Sales Presentation PowerPoint Template

This PowerPoint template comes with lots of colorful and creative slide designs for making sales presentations that will surely leave your mark. It includes more than 20 unique slides. And it comes in both PowerPoint and Google Slides versions.

Ardall – Free Sales Presentation Template

Ardall is another free PowerPoint template that’s also available in Google Slides format. This template features a set of modern and professional slides for making sales and marketing presentations. There are 20 slide layouts included in the template.

B2B and B2C Digital Marketing & Sales Presentation

This PowerPoint template works perfectly for creating presentations for both B2B and B2C marketing slideshows. The template includes over 35 unique slides and you can choose from 5 pre-made color schemes as well. The slides are easily customizable to your preference.

Real Estate Marketing & Sales PowerPoint Template

If you’re working on a marketing presentation for a real estate agency, this PowerPoint template will come in handy. It includes 50 unique slides that are designed with property and real estate marketing presentations in mind. They are available in 7 different color schemes.

3D Stairs Diagram for Sales Process Presentation

The stairs diagram is commonly used in marketing and sales presentations to showcase various stats and reports. This PowerPoint template will help you add such diagrams to your presentations with ease. It includes 6 unique slides with 3D-like stair diagram designs.

Ozone – Sales & Marketing Portrait PowerPoint Template

Ozone is a creative PowerPoint template that comes in portrait-style slide designs. There are 50 unique slides included in the template with over 60 master slide layouts to choose from. It features transition animations and infographics as well.

For more great presentation templates, check out our best professional PowerPoint templates collection.

Home Blog Business Guide to Crafting an Effective Strategy Presentation

Guide to Crafting an Effective Strategy Presentation

Presenting and communicating your strategies to align a team’s effort remains one of management’s priority tasks. Regardless of the company’s scale, strategic presentations help convey complex strategic plans into clear and actionable tasks to follow in accordance with the business goals.

In this guide, we will show you how to effectively create a strategic presentation, the elements it should list, and some recommendations for PowerPoint templates to speed up this process.

Table of Contents

• What is a Strategy Presentation?

Types of Strategy Presentations

• How to Structure a Strategy Presentation

Do and Don’ts of Strategy Presentations

Recommended powerpoint templates for strategy presentations, key takeaways, what is a strategy presentation.

A strategy presentation is a communication tool designed to communicate goals, strategic plans or pre-formulated strategies, and initiatives to stakeholders. The strategy presentation slide deck aims to outline the company’s vision, strategic goals, and the specific actions needed to achieve them. To accomplish that, strategy presentation slides typically introduce a mixture of visual aids with relevant data to maximize the retention rate across the audience.

We can define the following categories for strategy presentations.

Strategic Plan Presentations

Strategic plan presentations are intended to communicate the organization’s long-term goals and the strategies to achieve them to stakeholders. This kind of presentation may cover topics such as market analysis, strategic objectives, and detailed action plans. 

The primary purpose is to align the team and stakeholders around a shared vision and ensure everyone understands the steps necessary to drive the organization toward its strategic goals.

Sales Strategy Presentations

Sales strategy presentations are targeted toward increasing the sales revenue inside an organization within a specific time frame. These presentations detail the tactics, target markets, and objectives involved in boosting sales performance. They typically include an analysis of market trends, competitive positioning, and specific sales goals – elements we can find in a sales plan presentation . 

The core objective in sales strategy presentations is for team members to understand their role in executing the sales strategy and how to measure the impact of their actions.

Marketing Strategy Presentations

Marketing strategy presentations are instances in which the marketing plan presentation is communicated to the team and stakeholders. These presentations outline the methods and channels the company will use to reach its target audience and achieve marketing objectives. We can find details on market research, customer segmentation, positioning strategies, and planned marketing campaigns.

Think of a marketing strategy presentation as a roadmap for how marketing efforts can contribute to the overall business goals. It ensures clarity on task execution, expected outcomes, and resource allocation.

Business Model Strategy Presentations

Business model strategy presentations outline the fundamental structures and mechanisms through which a company creates, delivers and captures value. These presentations explain the business model components, such as revenue streams, cost structures, customer segments, value propositions, and key partnerships. 

The objective is to articulate how the company operates within its market and competitive environment, detailing strategies for sustainability and growth.

Product Development Strategy Presentations

Product development strategy presentations focus on the stages and processes required to design, create, and launch a new product. These presentations typically cover the product concept, design iterations, market research, target customer analysis, production processes, and marketing strategies. They aim to align cross-functional teams—such as R&D, marketing, and production—on the product’s vision, features, and roadmap.

IT Strategy Presentations

IT strategy presentations communicate an organization’s technology-related plans and objectives. They outline how IT resources, infrastructure, and initiatives align with the broader business strategy to enhance operational efficiency, support growth, and mitigate risks. Key topics typically include adopting new technologies, cybersecurity measures, data management strategies, and IT governance.

Change Management Strategy Presentations

Change management strategy presentations are typically used in organization restructuring scenarios – after mergers, acquisitions, or significant internal restructuring – outlining the approach and plans for managing organizational changes. Change Management Strategy presentations detail the reasons for change, the specific changes to be implemented, the strategies for managing the transition, and the impact on stakeholders. Key elements often include stakeholder analysis, communication plans , training programs , and mechanisms for feedback. 

The primary goal of Change Management Strategy slide decks is to facilitate a smooth transition by preparing the organization and its members for change, minimizing resistance, and ensuring that changes are effectively integrated into the organization to achieve desired outcomes and improve overall performance.

How to Structure an Effective Strategy Presentation

In our experience, here’s a suggested presentation structure format for a strategic presentation.

The Introduction

Begin your presentation with a relevant hook for the topic you are approaching (see our guide on How to Start a Presentation for tips). Use an agenda slide to introduce the key themes and strategic objectives to discuss. Additionally, consider incorporating an executive summary to provide a concise overview of the strategy, highlighting key decisions and expected outcomes.

Body of the Presentation

Depending on the kind of strategic presentation you deliver and the tools and slides required to design it. As a general guide, consider this approach per category:

• Strategic Plan Presentations: Strategic planning requires vision and mission statements, strategic goals , market analysis, SWOT analysis , action plans, and a timeline for accomplishing them.
• Sales Strategy Presentations: We need to showcase sales objectives, target market analysis, sales methods and tactics, performance metrics, and sales forecasts.
• Marketing Strategy Presentations: For this category, consider listing the marketing goals, customer segmentation, value proposition, marketing channels, budget, and timeline.
• Business Model Strategy Presentations: This can be done as part of a business plan presentation . Include the business model canvas, revenue streams, value propositions, key partnerships, and customer relationships.
• Product Development Strategy Presentations: Since we’re considering an entire product development plan, be sure to list the product concept, design and development process, market research, product roadmap, and the Go-to-market strategy .
• IT Strategy Presentations: This selection is mainly intended for organizations looking to renew their IT strategy. List the IT objectives, technology roadmap, infrastructure needs, cybersecurity strategy, IT budget, and resource allocation.
• Change Management Strategy Presentations : In this case, be clear about the core reason behind the change management. Include the change management plan, stakeholder analysis, communication strategy, training, and support plans.

The Conclusion

Concluding a strategy presentation effectively is crucial for reinforcing the key messages and ensuring that the audience leaves with a clear understanding of the strategic objectives and their role in achieving them. To achieve this, consider the following steps:

• Summarize Key Points: Summarize the business presentation , briefly recap the main strategic goals and necessary actions, reinforcing the session’s core messages.
• Closing Statement: End with a compelling statement or call to action that encapsulates the presentation’s vision, motivating your audience.
• Multimedia Element: Optionally, use a short impactful video or visual to vividly summarize the strategy, enhancing retention.
• Q&A Session: Allocate 3-5 minutes for questions to clarify uncertainties and engage the audience further.
• Follow-Up Details: Provide information on how attendees can access more resources or ask additional questions.
• Express Gratitude: Conclude by thanking your audience for their participation, emphasizing their importance to the strategy’s success.

Aside from these tips, we can also follow the recommendations from our article explaining how to end a presentation , which also recommends using a media presentation asset, like videos, although it’s advisable to leave 3-5 minutes for a question and answer session.

Follow these insights to improve the quality and impact of your strategy presentations.

Do(s) of Strategy Presentations

• Use visual aids to summarize concepts. 
• Prepare handouts so the audience can further reference the information you deliver.
• Tailor your presentation to include interactive presentation instances, as they can help to engage the audience in the importance of their role.
• Consider a follow-up after a week. This can be in email format, with a poll, or a brief meeting in which you can evacuate doubts.

Don’t(s) of Strategy Presentations

• Respect your audience’s time, and don’t go overboard, especially if this involves sacrificing the Q&A session.
• Don’t use outdated data. Ensure all your statistics and references are current and relevant.
• Avoid using industry-specific terms without explaining them, unless you are sure that your audience will understand.

To speed up your strategy presentation design process, here’s a list of recommended PowerPoint templates and Google Slides templates by SlideModel.

1. Brand Strategy PowerPoint Template

This brand strategy template for presentations includes striking visuals and cohesive color scheme. Whether you’re presenting a brand strategy presentation to stakeholders or team members, this brand strategy PPT template empowers you to convey the essence of your brand strategy with clarity and impact. Use the brand strategy PowerPoint template to guide your audience through your brand’s journey and strategic milestones.

Use This Template

2. Goals Based Strategic Planning PowerPoint Templates

With a goal-oriented approach, the goal-based strategic planning PPT template emphasizes setting measurable objectives to transform visions into actionable results. This strategy presentation template provides a forward-looking framework, where goals are established from a future vantage point and brought to life through detailed KPIs, such as revenue targets and profit margins.

The Goal-based strategic planning template contains 15 customizable slides, including GAP analyses, problem statements, and strategic action plans, complete with a 30-60-90 day timeline.

3. Sustainability Strategy PowerPoint Template

4. Communication Strategy PowerPoint Template

5. Go-To-Market PowerPoint Template

Frequently Asked Questions

To make a strategy presentation more engaging, use interactive elements like polls or Q&A sessions, incorporate storytelling to contextualize data, and use visual aids and animations to highlight key points.

The ideal length of a strategy presentation varies based on content and audience, but generally, it should not exceed 30 minutes. This duration helps maintain audience attention while leaving time for discussions and Q&A session .

Strategy presentations should be updated regularly, at least annually or as major changes occur within the organization or industry. Regular updates ensure that the content remains relevant and reflects current goals and strategies.

To engage senior executives, focus on summarizing strategic impacts, ROI, and alignment with overarching business goals . Keep the presentation concise, data-driven, and directly related to decision-making and organizational growth.

Providing handouts can be very beneficial, especially for complex presentations. Handouts allow attendees to revisit the content at their own pace, which can aid in better understanding and retention.

• Clarify Goals and Objectives: Strategy presentations are essential for communicating clear, actionable goals and strategic plans to stakeholders.
• Incorporate Visuals Aids: Incorporating visual slides with charts, graphs, and infographics can greatly enhance understanding and retention of complex information.
• Adapt Presentation to Audience: Tailoring the presentation to the audience’s knowledge level and interest ensures greater engagement and comprehension.
• Use of Templates: Employing professional strategy PowerPoint or Google Slides templates can streamline the creation process and ensure a consistent, professional appearance.
• Engagement and Interaction: Incorporating interactive elements and engaging visuals helps maintain audience interest and facilitates better understanding of their roles in strategy implementation.
• Continuous Update and Feedback: Regular updates and follow-ups help keep the strategy aligned with organizational goals and stakeholder expectations.

Final Words

A well-prepared strategy presentation is a powerful tool for communicating an organization’s objectives. Presenters should focus on leveraging their graphical assets so the text inside slides is reduced to the minimum—content that can be shared in handouts for presentation format—which guarantees a smooth experience for the audience.

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Sales Strategy Presentation Template

A sales strategy helps sales teams achieve their sales goals and close more deals. Beautiful.ai’s sales strategy template enables managers and sales reps to prioritize and engage with potential customers, while developing different selling models to reach prospective clients. 

Our customizable template has everything you need for a sales strategy like key performance indicators (KPIs), sales process, and product overview. A thoughtful sales strategy presentation can help teams understand things like target market, response time between inbound leads and first sales touch-point, and how to properly demo the product.  

Our sales strategy template can also help you:

• Identify objectives and provide guidance to your sales team 
• Create product positioning guidelines  
• Share sales pipelines and wins with the team and other stakeholders

Use our template to create an effective sales strategy presentation

A sales strategy presentation is an integral component to your sales team’s success – one that requires a concise format, clear layout, and seamless flow. That’s why our template includes everything you need to create an effective presentation. Whether you need to establish ways to improve the sales cycle or share target clients with key players, you can quickly bring your visions to life with slides such as:

Tips to create a memorable sales strategy presentation

As you use this template to craft your sales strategy presentation, keep these do’s and don’ts in mind:

Sales strategy presentations are meant to hype up internal sales teams and set them up for success. Lead by example and tell a compelling story with your strategy so that they’re client-facing pitches are compelling, too.

It can be easy to get caught up in target logos and sales goals, but first you need to identify your value proposition. Make sure that is front and center of your sales strategy.

Remember: Sales teams are busy, and they don’t need every detail of their pipelines in a visual presentation. Limit the amount of content and data you add to each slide to only the most need-to-know information.

Sales strategy presentations don’t have to be boring and repetitive. Liven up your presentation with video clips of sample demos, logos of prospects, and infographics explaining the sales process.

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Sales Strategy

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A sales strategy is plan that outlines how a business is going to sell its products or services. It’s a planned approach to identifying and qualifying prospects, sales presentation, policy formation, and order generation. It answers the following three questions – What are we going to sell? Who will we sell to? What methods are we going to use to sell our offering?

A sales strategy enables a company to position itself and its offering in a meaningful way. It will usually include detailed processes and best practices that a company’s sales team can use to have an easier time selling the company’s products or services. Creating a sales strategy will involve identifying a target market, performing competitive research, analyzing trends, and deciding on sales and promotion methods.

Creating a sales strategy will allow you to understand your target market better, as well as the reasons why your target audience should be buying from you. A good sales strategy should also address your unique selling points and all the ways you can communicate value. While sales strategy and marketing strategy work in unison, it is important to understand the differences between these two strategies. Your marketing strategy outlines the how you are going to reach your target audience, including all the ways you are going to promote your offering, as well as how you will achieve an advantage over your competition.

Your sales strategy, on the other hand, describes how you’re going to sell your product or service to your target audience. The purpose of your sales strategy should be to outline the most effective way of converting prospects into customers, as well as describe ways of converting one-time buyers into repeat customers.

This template will be primarily useful for sales managers and company executives. You can use the slides of this template when preparing a sales strategy both for the whole company and for specific regions. For example, in one region, customer preferences differ from preferences in another, or there is a lot of competition in this region, so sales strategies may be different. Also, this template can be used by CEOs of startups when preparing to meet with their potential investors.

The first and second slides can be used to present sales strategies in a summarized manner. With the third slide, the user can represent stages in a sales strategy and show other sales-related details with the 5-staged funnel chart. Show the impact of synergizing two sales strategies with the fourth slide. This sales strategy template comprises of 4 pre-designed slides to help you save time and effort on putting together your sales strategy presentation. 100% editable and can be personalized in a seamless manner.

The sales strategy template has vast usage across all industries and is designed for managers, business analysts, strategic planners, company owners, sales, marketing and advertising executives, etc. Impress your audience with your well-executed strategy that can be presented in a crisp and impressive manner with this sales strategy PowerPoint template.

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Sales Strategy

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How do you juggle multiple high-priority tasks across an entire sales lifecycle? A well-balanced strategy. Plan, analyze, market, and drive your sales team with this Sales Strategy deck. Segment your target customers and organize your sales team to maximize returns. And don't forget to use sales control tools to assess performance and improve progress.

Questions and answers

What case studies demonstrate the effectiveness of this sales strategy?

Specific case studies are not mentioned in the content provided. However, many companies have seen success with a well-balanced sales strategy. For instance, companies like Salesforce and HubSpot have effectively used sales strategies that involve planning, analyzing, marketing, and driving their sales teams. They segment their target customers and organize their sales teams to maximize returns. They also use sales control tools to assess performance and improve progress.

Can you compare this sales strategy with other sales strategies?

This sales strategy focuses on planning, analyzing, marketing, and driving the sales team. It emphasizes segmenting target customers and organizing the sales team to maximize returns. It also encourages the use of sales control tools to assess performance and improve progress. Compared to other strategies, this one is comprehensive and holistic, covering all aspects of the sales lifecycle. However, other strategies might focus more on specific aspects, such as customer relationship management, aggressive marketing, or price competition.

How can this sales strategy enhance a company's overall business strategy?

A well-balanced sales strategy can enhance a company's overall business strategy by ensuring that high-priority tasks across the sales lifecycle are effectively managed. It allows for the planning, analysis, marketing, and driving of the sales team. By segmenting target customers and organizing the sales team accordingly, a company can maximize returns. Additionally, the use of sales control tools can help assess performance and improve progress.

Slide highlights

A sales mind map defines the process of how you will find, acquire, and retain then transform customers into repeat sales who refer others. (Slide 2)

Use a SWOT Analysis to determine the strengths, weaknesses, opportunities, and threats that could benefit or impede your sales strategy. (Slide 14)

Use a customer survey to conduct post-sales surveys or questionnaires and keep up your customer relationship management. (Slide 26)

How do the key topics covered in a sales strategy enhance business performance?

The key topics covered in a sales strategy enhance business performance in several ways. Firstly, they help in identifying and segmenting target customers, which allows for a more focused and effective sales approach. Secondly, they aid in the analysis of strengths, weaknesses, opportunities, and threats, enabling the business to leverage its strengths, address its weaknesses, and capitalize on opportunities while mitigating threats. Lastly, they facilitate effective customer relationship management through post-sales surveys and questionnaires, which can lead to repeat sales and referrals.

What are the practical applications of a sales strategy in the retail industry?

Practical applications of a sales strategy in the retail industry include: 1. Customer segmentation: This involves dividing the market into distinct groups of buyers who might require separate products or marketing mixes. 2. Sales team organization: A well-structured sales team can effectively target these customer segments. 3. Use of sales tools: Tools such as a sales mind map can help in finding, acquiring, and retaining customers. 4. SWOT analysis: This can help in identifying strengths, weaknesses, opportunities, and threats that could impact the sales strategy. 5. Post-sales surveys: These can help in maintaining customer relationships and improving the sales process based on feedback.

Can you provide case studies that demonstrate the effectiveness of a sales strategy?

While I can't provide specific case studies, I can tell you that the effectiveness of a sales strategy can be demonstrated through various metrics such as increased sales volume, improved customer retention, and higher customer satisfaction rates. For instance, a company that implements a customer-centric sales strategy might see an increase in repeat purchases, indicating that their strategy is effective. Similarly, a company that uses a data-driven sales strategy might see an increase in sales efficiency, with sales reps closing deals faster due to better lead qualification.

With a strategic action plan that works for your organizational circumstances, you can prospect, qualify, and close more sales across a wide variety of channels.

Develop a solid sales concept with a well-rounded marketing mix. Manage time more efficiently and juggle multiple priorities. Improve a weak sales pipeline and identify your ideal customers, classified by order of greatest opportunity, to maximize your efforts.

Application

Sales mind-map.

A sales strategy begins with a sales mind-map. This is where you define and map out the process behind your sales strategy. To have a healthy funnel of customers, you must find, acquire, then retain them.

To find customers, research the market first. This consists of an evaluation of your product's position in the marketplace and a competitive audit of other prominent players in the current landscape.

To actually acquire customers, begin with the marketing process. Craft a brand message and determine your target audience.

After the marketing kickoff, create your sales plan and budget, and your sales control strategy.

Next comes customer data management and analysis of improvement areas. This analysis is to improve in areas where you lost sales or couldn't gain customers so you can conduct follow-ups to warm up cold leads with new tactics. You can also welcome back recurring customers to repurchase or refer you to new customers. (Slide 2)

What are some common challenges in implementing a sales strategy and how can they be overcome?

Some common challenges in implementing a sales strategy include identifying the right target market, managing customer data, and analyzing areas for improvement. These challenges can be overcome by segmenting your target customers, effectively managing and analyzing customer data, and conducting follow-ups to warm up cold leads with new tactics. Additionally, welcoming back recurring customers to repurchase or refer you to new customers can also help overcome these challenges.

How can a sales strategy help in managing multiple high-priority tasks?

A sales strategy can help manage multiple high-priority tasks by providing a structured approach to sales activities. It allows for the prioritization of tasks based on their impact on sales goals. A well-planned strategy can help in segmenting target customers, organizing sales teams, and managing customer data. It can also aid in identifying areas of improvement, conducting follow-ups, and re-engaging with recurring customers. This systematic approach ensures that all tasks are addressed effectively and efficiently.

What is the role of customer segmentation in organizing a sales team?

Customer segmentation plays a crucial role in organizing a sales team. It allows the team to divide their target market into manageable segments based on certain characteristics. This way, the sales team can tailor their strategies and approaches to meet the specific needs and preferences of each segment. This can lead to more effective sales pitches, better customer relationships, and ultimately, increased sales.

Sales strategy sub-areas

First, create a sales plan. This should cover price management (how will the product be priced?) and quantity management (how much of the product needs to be purchased from suppliers?). You will also need to determine how to distribute company resources to carry out these sales. What's the sales team's budget, how many team members are there, etc.?

How can companies implement price and quantity management in their sales operations?

Companies can implement price and quantity management in their sales operations by first creating a comprehensive sales plan. This plan should detail how the product will be priced and how much of the product needs to be purchased from suppliers. The company needs to determine how to distribute resources to carry out these sales, including the sales team's budget and the number of team members. Regular monitoring and adjustments based on market trends and customer feedback are also crucial.

Are there any case studies that demonstrate the effectiveness of a sales strategy?

Yes, there are numerous case studies that demonstrate the effectiveness of a sales strategy. For instance, a study by Harvard Business Review highlighted how a company increased its sales by 30% by implementing a well-structured sales strategy. Another case study by McKinsey showed how a company improved its customer retention rate by 20% through a targeted sales strategy. These case studies provide valuable insights into how a well-planned sales strategy can significantly improve a company's sales performance.

How does a sales strategy compare to other business strategies?

A sales strategy is a plan that positions a company's brand or product to gain a competitive advantage. It is more specific than other business strategies as it focuses on the direct interaction with customers and the achievement of sales targets. Other business strategies, such as marketing or operational strategies, have a broader scope, focusing on market positioning or efficiency of operations respectively. All these strategies, however, are interconnected and aim to ensure the overall success of the business.

Next, determine how the effectiveness of your strategy will be measured. You can set sales goals, create a reporting process, or assign KPIs as part of sales control.

Sales channels are another indispensable part of your strategy. For instance, will you sell through a single channel or multiple channels? Will this be a pop-up shop or an online store only? Will you have a storefront or will your products be stocked by large retailers?

The organization component signifies how sales-related tasks are distributed across the company. What does the marketing team do? What about the management team? What about HR? Or the current sales team? For managers, who do they oversee?

The process component is about how customers are acquired. Begin with lead acquisition strategies, develop sales team workflow processes, and then establish prospective, current, and recurring customer management protocols — which includes aftercare for after the transaction has been completed. (Slide 3)

Can you explain the role of the process component in a sales strategy?

The process component in a sales strategy refers to the methods and procedures used to acquire customers. It starts with lead acquisition strategies, which are methods to attract potential customers. Following this, sales team workflow processes are developed to efficiently manage these leads. The process component also includes the establishment of management protocols for prospective, current, and recurring customers. This includes aftercare, which is the service provided after the transaction has been completed.

Why is aftercare important in the sales process and how can it be effectively implemented?

Aftercare is crucial in the sales process as it helps in building long-term relationships with customers, ensuring customer satisfaction, and fostering customer loyalty. It can lead to repeat business and referrals, which are vital for business growth. Effective implementation of aftercare can be achieved by: 1. Providing excellent customer service post-purchase. This includes addressing any issues or concerns the customer may have with the product or service. 2. Regular follow-ups to check on the customer's experience with the product or service. 3. Offering maintenance or support services if applicable. 4. Keeping customers informed about new products, services, or promotions that they might be interested in.

What are the key elements in managing prospective, current, and recurring customers?

The key elements in managing prospective, current, and recurring customers include lead acquisition strategies, sales team workflow processes, and customer management protocols. Lead acquisition strategies are used to attract potential customers. Sales team workflow processes ensure that the team works efficiently and effectively. Customer management protocols are used to maintain relationships with current and recurring customers, and include aftercare for after the transaction has been completed.

Sales concept development

The sales concept development process is useful to create an action plan for your sales and marketing will be conducted. Begin with a market strategy that assesses how much potential your product has, compares them to your competition, and defines your market position and strategy. Break this strategy up and apply it to target customer segments. Then combine your mix of products, communications, and sales strategies to formulate an action plan.

What case studies demonstrate the effectiveness of the sales concept development process?

There are numerous case studies that demonstrate the effectiveness of the sales concept development process. However, due to the proprietary nature of these studies, they are often not publicly available. Companies like IBM, Microsoft, and Amazon have used this process to successfully drive their sales. For instance, IBM's shift from hardware to service-oriented business was a result of a well-planned sales concept development process. Similarly, Amazon's customer-centric approach is a testament to their effective sales strategy. These examples show how the sales concept development process can help businesses identify their target market, understand their competition, and formulate an effective sales strategy.

Can you compare the sales concept development process with other business strategies?

The sales concept development process is a specific strategy focused on understanding the market potential of a product, analyzing competition, and defining market position. It involves segmenting target customers and formulating an action plan based on product mix, communication, and sales strategies. On the other hand, other business strategies may focus on different aspects such as operational efficiency, product innovation, customer service, or financial management. While the sales concept development process is primarily concerned with driving sales and market share, other strategies might prioritize different business objectives.

How do the key topics covered in the sales concept development process enhance business strategy?

The key topics covered in the sales concept development process enhance business strategy in several ways. Firstly, they help in creating an action plan for sales and marketing. This includes assessing the potential of your product, comparing it with the competition, and defining your market position and strategy. Secondly, these topics help in segmenting the target customers and organizing the sales team accordingly. Lastly, they aid in formulating an action plan by combining the mix of products, communications, and sales strategies. This comprehensive approach ensures a well-balanced and effective business strategy.

Let's say your company sells premium quality computers, laptops, tablets, and smartphones. This product mix creates high potential as they form an ecosystem of products that complement one other.

For your sales concept development, conduct a competitive audit of your market landscape. There are other brands that are older and offer a wider range of personal electronic gadgets than you. But your differentiation lies in a covetable brand image that is accessible for the average consumer. In this case, the target groups may include anyone from college students to middle-aged customers. To reach them, you advertise everywhere from online to billboards. (Slide 4)

How can a sales strategy align with a company's overall business strategy?

A sales strategy can align with a company's overall business strategy by ensuring that it supports the company's goals and objectives. This can be achieved by understanding the company's mission, vision, and strategic objectives, and then developing a sales strategy that helps to achieve these. The sales strategy should also be flexible enough to adapt to changes in the business environment or company direction. It should include target customer segments, sales channels, pricing strategies, and sales team organization, among other things.

What is the importance of segmenting target customers in sales strategy?

Segmenting target customers in a sales strategy is crucial for several reasons. Firstly, it allows businesses to identify and understand the needs and wants of specific groups within their target market. This understanding enables the creation of tailored marketing and sales strategies that resonate with each segment, leading to increased customer engagement and sales. Secondly, segmentation helps in resource allocation. Businesses can identify profitable segments and allocate resources accordingly, ensuring maximum return on investment. Lastly, segmentation can help in competitive positioning. By understanding who the competitors are in each segment, businesses can develop strategies to differentiate their offerings and gain a competitive edge.

How can a sales team be organized for maximum efficiency?

A sales team can be organized for maximum efficiency by implementing a few strategies. First, clearly define roles and responsibilities for each team member to avoid confusion and overlap. Second, segment your customers and assign sales reps based on their expertise and the customer's needs. Third, use a CRM system to track and manage customer interactions. Fourth, provide regular training and development opportunities for your team to keep their skills sharp. Lastly, set clear and achievable goals, and regularly review performance against these goals.

Marketing mix

Your Marketing Mix is made of components that need to be considered for a successful campaign. The Six P's of this mix are product, price, promotion, process, place, and people.

In our example, the product is your slate of high-tech devices, from computers to tablets to smartphones. Let's say the smartphone product is your main sales focus right now. Its main feature is the ability to install any third-party apps that can improve a user's lifestyle. You could even argue that even though it is a phone, its app-supported features are so dominant that the ability to make phone calls has been downgraded as side usage. Additionally, the smartphone is beautifully designed and adopts user-friendly interfaces. Plus the branding and packaging are sleek and desirable, which are all advantages to be capitalized on.

How can sales control tools be used to assess the performance and improve the progress of the smartphone sales?

Sales control tools can be used to assess the performance and improve the progress of smartphone sales in several ways. They can track sales data in real-time, allowing for immediate adjustments to sales strategies. They can also provide insights into customer behavior and preferences, which can inform product development and marketing strategies. Additionally, these tools can help identify trends and patterns in sales data, which can be used to forecast future sales and set realistic sales targets. Finally, sales control tools can help manage the sales team by tracking individual performance and identifying areas for improvement.

How does the sales strategy for the smartphone differ from that of other high-tech devices?

The sales strategy for smartphones differs from other high-tech devices in several ways. Firstly, the focus is on the smartphone's ability to install third-party apps that can improve a user's lifestyle, making it more than just a communication device. Secondly, the design and user-friendly interface of the smartphone are emphasized, making it appealing to the user. Lastly, the branding and packaging of the smartphone are sleek and desirable, which can be leveraged in the sales strategy.

What is the significance of the smartphone's app-supported features in its sales?

The smartphone's app-supported features are significant in its sales because they enhance the user's lifestyle. These features are so dominant that they have downgraded the phone's primary function, making calls, to a side usage. The ability to install any third-party apps allows users to customize their device to their needs and preferences, which is a strong selling point. Additionally, the smartphone's design, user-friendly interfaces, and sleek branding and packaging also contribute to its appeal and sales.

Your price point is on the high end and only offers discounts on older devices when a new model comes out.

Promotions are any advertisements, sponsorships or partnerships used to funnel in awareness and sales. These could be billboard ads, TV spots, social media posts, or sponsored placements. In our example, you could even launch a "mini-store" partnership with a top retailer to set up a premium shopping experience with the sales floor exclusively dedicated to your suite of products. However, since your brand name has become akin to a lifestyle, customer referrals are your bread and butter.

Can you name a company that could benefit from a mini-store partnership and explain how?

A company like Apple could greatly benefit from a mini-store partnership. By partnering with a retailer like Best Buy, Apple could set up a mini-store within the larger store, providing a premium shopping experience dedicated to Apple products. This would not only increase visibility and accessibility of Apple products but also allow potential customers to experience the products firsthand, potentially driving up sales.

How can companies implement promotions as part of their Sales Strategy?

Companies can implement promotions as part of their sales strategy in several ways. Firstly, they can use advertisements, sponsorships, or partnerships to increase awareness and sales. This could be in the form of billboard ads, TV spots, social media posts, or sponsored placements. For instance, a company could launch a mini-store partnership with a top retailer to set up a premium shopping experience with the sales floor exclusively dedicated to their suite of products. Secondly, since a brand name can become akin to a lifestyle, customer referrals can also be a powerful promotional tool.

How does the Sales Strategy framework align with digital marketing initiatives?

The Sales Strategy framework aligns with digital marketing initiatives in several ways. Firstly, both require a clear understanding of the target audience and their needs. This information is used to tailor the sales approach and marketing messages. Secondly, both involve segmentation of the target market for more personalized engagement. Thirdly, both require continuous analysis and adjustment based on performance metrics. Lastly, digital marketing initiatives often serve as a funnel to drive potential customers towards sales, making them an integral part of the overall sales strategy.

Process is the structure by which customers learn about, interact with, and ultimately purchase the product. It's essentially how you engineer your customer journey. Let's say there's enough popularity and hype built up around your company that you can hold public keynotes whenever a new model comes out. This becomes the launch point of the customer journey where they learn about the new offers, ask questions, begin to preorder, etc.

How can preorders be effectively managed in a sales strategy?

Preorders can be effectively managed in a sales strategy by implementing a few key steps. First, it's important to accurately forecast demand to ensure you have enough product to fulfill orders. Second, communicate clearly with customers about when they can expect their product to be delivered. Third, use a reliable system to track preorders and ensure they are fulfilled in a timely manner. Lastly, provide excellent customer service to handle any issues or inquiries related to preorders.

What are some examples of high-priority tasks in a sales lifecycle?

Some examples of high-priority tasks in a sales lifecycle include identifying and segmenting target customers, planning and implementing effective marketing strategies, managing customer relationships, and driving sales team performance. It also involves analyzing sales data to understand customer behavior and market trends, and adjusting strategies accordingly. Additionally, ensuring a smooth customer journey from product awareness to purchase is a crucial task.

How can a sales team be organized to maximize returns?

A sales team can be organized to maximize returns by implementing a few strategies. First, segment your sales team based on the target customers. This allows for a more personalized approach to selling. Second, establish a clear sales process. This provides structure and guides the team on how to interact with customers effectively. Third, provide continuous training and development opportunities to your sales team. This ensures they are equipped with the latest sales techniques and product knowledge. Lastly, set clear and achievable sales targets. This gives the team a clear goal to work towards.

Place is where the product can be purchased. This might be big retailers and distributors, your website, mobile shopping apps, or even your own brick-and-mortar.

People are the team that drives the sales process and customer lifecycle. For our example, you may have a great sales team at retail locations and your customer service is top-notch, which drives frequent customer referrals. (Slide 13)

You can use another tool in this deck to determine team roles across your organization's pre-sales vs post-sales strategy with an org chart visualization. (Slide 16)

Target group analysis

A target group analysis defines who the target audience is and how best to approach and sell to them. Segment this analysis by four target profiles: behavioral, psychographic, demographic, and geographic.

For our example, let's say you want to segment your target customer by their behavioral profile. You have your brand loyalists and your late-stage adopters. Your brand loyalists pre-order every latest version of every new device, attend your keynote events, and convince five of their friends to as well. Your late-stage adopters are still very loyal, but they are usually a few generations behind, often buy second-hand, and tend to find ways to protect and keep their devices longer. While you don't always win them over with the latest chips, tech, and features, you can sell them more accessories to improve their older devices, like power chords, newer headphones, and new cases that extend battery life.

How can a sales strategy help in driving the sales lifecycle of a company?

A sales strategy can help in driving the sales lifecycle of a company by providing a clear roadmap for the sales team to follow. It helps in identifying the target customers, understanding their needs and preferences, and tailoring the sales approach accordingly. This can lead to more effective marketing, improved customer engagement, and ultimately, increased sales. A well-planned sales strategy can also help in managing high-priority tasks efficiently across the sales lifecycle, thereby ensuring a smooth and successful sales process.

What are some effective ways to sell accessories to late-stage adopters?

To effectively sell accessories to late-stage adopters, it's important to understand their behavior and needs. They are usually a few generations behind in terms of devices, often buy second-hand, and tend to find ways to protect and keep their devices longer. Therefore, focus on selling accessories that improve their older devices. This could include power chords, newer headphones, and new cases that extend battery life. Additionally, consider offering discounts or bundle deals to make the purchase more attractive. Finally, ensure your marketing messages highlight the benefits of these accessories in enhancing the functionality and longevity of their existing devices.

How can a company cater to both brand loyalists and late-stage adopters in their sales strategy?

A company can cater to both brand loyalists and late-stage adopters in their sales strategy by segmenting their target customers based on their behavioral profile. For brand loyalists, who pre-order every latest version of every new device, attend keynote events, and convince their friends to do the same, the company can focus on promoting the latest products and features. For late-stage adopters, who are usually a few generations behind and often buy second-hand, the company can focus on selling accessories that improve their older devices, like power chords, newer headphones, and new cases that extend battery life.

You can also segment your target customer by demographic. You have both male and female customers, and they can range anywhere in age from 16 to 60. They typically come from North America, Europe, or the Asian Pacific. Their occupation is often in the tech industry, arts, or knowledge economy with a middle to upper-middle class income.

What are some effective ways to organize a sales team to maximize returns?

There are several effective ways to organize a sales team to maximize returns. First, segment your sales team based on the target customer demographics. This allows for a more personalized approach to selling. Second, implement a well-balanced sales strategy that includes planning, analyzing, and marketing. Third, provide regular training and development opportunities to your sales team to enhance their skills and knowledge. Lastly, use performance metrics to track and evaluate the effectiveness of your sales team and make necessary adjustments.

How can a well-balanced sales strategy help in managing multiple high-priority tasks?

A well-balanced sales strategy can help manage multiple high-priority tasks by providing a structured approach to sales. It allows for clear prioritization of tasks based on their impact on sales goals. It also ensures that resources are allocated effectively, preventing any single task from monopolizing resources or time. Furthermore, a balanced strategy includes regular review and adjustment processes, ensuring that the strategy remains relevant and effective even as priorities shift.

How can sales control tools be used to assess performance and improve progress?

Sales control tools can be used to assess performance and improve progress in several ways. They can track and measure sales activities, providing data on the effectiveness of sales strategies and tactics. This data can be analyzed to identify areas of strength and weakness, and to determine where improvements can be made. Sales control tools can also help in setting and monitoring sales targets, and in tracking progress towards these targets. They can provide insights into customer behavior and preferences, which can inform the development of more effective sales strategies. Furthermore, they can facilitate communication and collaboration within the sales team, promoting a more coordinated and effective approach to sales.

To segment by psychographic profile, break down your customers by lifestyle, personality, values and interest. For instance, let's say your target customers follow the lifestyle of an urban professional. Their personality is curious with a love for new innovations and the latest gadgets. They value stability, fluidity and ease of use, and they have an interest in everything from arts and entertainment to tech. However, their unifying interest is to accomplish daily tasks easier.

How does segmenting customers by psychographic profile improve sales performance?

Segmenting customers by psychographic profile can significantly improve sales performance. This approach allows businesses to understand their customers on a deeper level, including their lifestyle, personality, values, and interests. By understanding these aspects, businesses can tailor their products, services, and marketing strategies to meet the specific needs and preferences of different customer groups. This can lead to increased customer satisfaction, loyalty, and ultimately, sales.

Name a company that could benefit from the Sales Strategy and explain how.

Apple Inc. could greatly benefit from the Sales Strategy. By segmenting their customers based on psychographic profiles, they can better understand their target customers' lifestyle, personality, values, and interests. For instance, if their target customers are urban professionals who value stability, fluidity, and ease of use, and have an interest in the latest gadgets, Apple can tailor their marketing and sales strategies to cater to these specific needs and interests. This could potentially increase their sales and customer satisfaction.

How can companies implement the Sales Strategy in their sales operations?

Companies can implement the Sales Strategy in their sales operations by first understanding their target customers' lifestyle, personality, values, and interests. This can be achieved by segmenting the customers by their psychographic profile. Once the target customers are identified, the sales team can be organized and driven to meet the needs of these customers. The sales strategy should also include plans for marketing and driving the sales team. It's important to balance multiple high-priority tasks across the entire sales lifecycle.

You can also sort by geographic region, country, population and climate. This is helpful when you want to assess the interests and behavior of international customers segments. (Slide 15)

Customer life cycle

Now it's time to plot out the customer life cycle. This process goes through four stages: engage, transact, fulfill, and service. In the engage stage, identify new customers, evaluate their likelihood to buy, then begin the sales process. In the transaction stage, the sales team creates offers that the customer then accepts. In the fulfill stage, the product or service is provided or delivered. And in the service stage, customers receive follow-ups across various channels. (Slide 18)

How can a well-balanced sales strategy improve a company's performance?

A well-balanced sales strategy can improve a company's performance by ensuring that all stages of the sales lifecycle are effectively managed. It allows for the identification and targeting of potential customers, the creation of compelling offers, the delivery of products or services, and the provision of excellent customer service. This can lead to increased sales, customer satisfaction, and repeat business, all of which contribute to improved company performance.

What is the purpose of the service stage in the customer life cycle of a sales strategy?

The service stage in the customer life cycle of a sales strategy is designed to maintain customer relationships post-sale. It involves follow-ups across various channels to ensure customer satisfaction and to address any issues or concerns. This stage is crucial for customer retention, encouraging repeat business, and fostering customer loyalty.

Can you explain the fulfill stage in the customer life cycle of a sales strategy?

The fulfill stage in the customer life cycle of a sales strategy refers to the point where the product or service is provided or delivered to the customer. This stage comes after the transaction stage, where the sales team creates offers that the customer accepts. The fulfill stage is crucial as it directly impacts customer satisfaction and could influence future transactions.

Customer behavior types

To make the sales process easier, it's helpful to break your prospects down into the four main customer behavior types.

The programmed buyers buy as a routine purchase and receive below average service. These are the most low-maintenance customers.

Relationship buyers value the experience when they work with you, and expect you to understand the business your products or service supports like the back of your hand. The higher quality the relationship, the higher level of trust and loyalty they have.

Transaction buyers are competitive shoppers and heavily price-conscious. They want to find the best bargain and are well-versed in the product specs as they consider themselves experts due to all of their research.

Bargain hunters look for discounts and coupons just to receive a good deal even if they didn't need to buy anything to begin with. In your case, these buyers may often buy second-hand or could be swayed by discounts on a previous year's models. (Slide 20-24)

Customer classification matrix

You can use a customer classification matrix to determine the characteristics, value, and opportunities and threats from your various customer types.

For instance, Customer A is your most profitable customer. They bring in high revenue and high-profit margin. Even though their purchase quantity is low, they hold a lot of leverage power so you need to service them.

Customer B, on the other hand, has an average revenue and return, they are still profitable and even have the potential to become a Customer A type over time.

Customer C provides low sales and large purchase quantities, but they don't yield as much profit and require a high processing effort. They represent tiny transactions that are necessary to your business, but don't contribute much value. This is typically where most products or customers live, so your aim should be to automate their transactions as much as possible to reduce overhead and prevent a drain on your overall resources. (Slide 24)

What are some ways to prevent a drain on overall resources when dealing with customers like Customer C?

To prevent a drain on overall resources when dealing with customers like Customer C, the best strategy is to automate their transactions as much as possible. Since these customers represent tiny transactions that are necessary to your business but don't contribute much value, automation can help reduce overhead and prevent resource drain. This approach allows your team to focus on more profitable tasks and customers.

How can planning help in improving profits from customers like Customer C?

Planning can help in improving profits from customers like Customer C by identifying their purchasing patterns and behaviors. This can help in automating their transactions to reduce overhead and prevent a drain on overall resources. Additionally, planning can help in segmenting these customers and developing targeted marketing strategies to increase their value. It's also important to analyze their needs and preferences to offer them products or services that can increase their profitability.

What role does analysis play in dealing with customers like Customer C in a sales strategy?

Analysis plays a crucial role in dealing with customers like Customer C in a sales strategy. It helps in understanding the customer's buying patterns, their profitability, and the effort required to process their transactions. This information can be used to segment the customers and devise strategies to automate their transactions as much as possible. This reduces overhead and prevents a drain on overall resources.

The customer classification matrix can also be visualized as an ABC analysis. The y-axis represents the percentage of cumulative value that a customer type represents while the x-axis represents the proportion of customers in that segment. (Slide 27)

Portfolio analysis

A portfolio analysis helps compare your sales strategy to your competition. The dark blue checkmarks represent your company, while the lighter, grayed-out checkmarks represent your competition. You can rank each feature from very poor to very good to determine areas where your sales process can improve the most. (Slide 28)

What are the main components of a portfolio analysis in a sales strategy?

The main components of a portfolio analysis in a sales strategy include the identification of the products or services offered by the company, the assessment of the competition, and the ranking of each feature from very poor to very good. This allows the company to determine areas where the sales process can improve the most. It's also important to consider the market share and growth rate of each product or service, as well as the profitability and potential for future growth.

Can you name a company that could benefit from using portfolio analysis in their sales strategy and explain how?

Apple Inc. could benefit from using portfolio analysis in their sales strategy. Portfolio analysis would allow Apple to compare their sales strategy to their competition. For instance, they could rank each feature of their products from very poor to very good to determine areas where their sales process can improve the most. This could help them identify strengths and weaknesses in their product line and adjust their sales strategy accordingly. For example, if a particular product is not performing well compared to the competition, they could focus on improving that product or invest more in marketing it.

How can companies implement portfolio analysis in their sales strategy?

Companies can implement portfolio analysis in their sales strategy by comparing their sales strategy to their competition. They can use a portfolio analysis to rank each feature of their sales process from very poor to very good to determine areas where their sales process can improve the most. This analysis can help them identify their strengths and weaknesses, and develop strategies to improve their sales performance.

Sales performance

A sales performance summary can be used for cost calculation. Use this summary to calculate the costs (and time translated into cost) associated with key tasks and activities of a sales rep.

In the case of a multi-channel sales team, each channel could require its own sales performance summary. For instance, your sales floor staff wouldn't take into account online ad spend that results in an online purchase — only the activities they conduct on the sales floor, and vice-versa for the online ads team. However, a thorough sales performance summary of all activities conducted across departments can help management and execs see which tasks and activities have the highest ROI. (Slide 30)

How can a sales strategy align with the digital transformation initiatives of a company?

A sales strategy can align with a company's digital transformation initiatives in several ways. Firstly, by integrating digital tools and platforms into the sales process, such as CRM systems, data analytics, and digital marketing tools. These can help streamline sales operations, improve customer targeting, and enhance communication. Secondly, by training the sales team to adapt to digital changes and leverage these tools effectively. Lastly, by aligning sales goals with digital transformation objectives, such as improving online sales or enhancing customer engagement through digital channels.

What is the role of online ad spend in a multi-channel sales strategy?

Online ad spend plays a crucial role in a multi-channel sales strategy. It helps in reaching out to a wider audience, increasing brand visibility, and driving online sales. In a multi-channel sales strategy, each channel, including online, has its own unique role and contributes to the overall sales performance. Online ad spend specifically can help attract potential customers who prefer online shopping, thereby increasing the overall sales. However, it's important to track and analyze the ROI of online ad spend to ensure it's contributing effectively to the overall sales strategy.

How can a sales strategy help in maximizing returns?

A sales strategy can help in maximizing returns by providing a clear plan and direction for the sales team. It allows for the segmentation of target customers and the organization of the sales team to meet these targets effectively. A well-planned strategy also includes analysis of past performance, market trends, and customer behavior, which can help in making informed decisions and optimizing sales efforts. Furthermore, a sales strategy can help in coordinating activities across different sales channels, ensuring that all activities are aligned with the overall business goals and are contributing to the highest return on investment.

Sales control

Finally, the key figures in sales control bar chart compares revenue, number of offers, number of orders, and success rate. This is a tool managers can use to share with key stakeholders to measure the KPIs you determined at the top of your plan to assess if the sales strategy is a success. It's editable and will open into an excel sheet for you to enter the relative data when you right-click on it. (Slide 31)

What is the significance of Slide 31 in the Sales Strategy deck?

Slide 31 in the Sales Strategy deck presents a key figures in sales control bar chart. This chart compares revenue, number of offers, number of orders, and success rate. It serves as a tool for managers to share with key stakeholders to measure the Key Performance Indicators (KPIs) determined at the beginning of the plan. This helps in assessing if the sales strategy is successful. The chart is editable and opens into an excel sheet for entering relative data when right-clicked.

What is the process to enter relative data into the sales control bar chart?

To enter relative data into the sales control bar chart, you need to right-click on the chart. This will open an Excel sheet where you can input the relevant data. The chart compares key figures such as revenue, number of offers, number of orders, and success rate. It's a tool that managers can use to measure the KPIs determined at the start of the sales strategy plan.

How can the sales control bar chart be used to communicate with key stakeholders?

The sales control bar chart can be used to communicate with key stakeholders by providing a visual representation of key performance indicators (KPIs) such as revenue, number of offers, number of orders, and success rate. This allows stakeholders to easily understand and assess the success of the sales strategy. The chart is editable and can be customized with relative data, making it a versatile tool for communication.

For more presentations to improve your sales strategy and process, take a look at our Sales Pitch Deck , Sales Funnel , and Sales Review deck.

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• Sales strategy

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7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

• Title slide: Company name, topic, tagline
• The “Before” picture: No more than three slides with relevant statistics and graphics.
• The “After” picture: How life looks with your product. Use happy faces.
• Company introduction: Who you are and what you do (as it applies to them).
• The “Bridge” slide: Short outcome statements with icons in circles.
• Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
• “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

• Before → Here’s your world…
• After → Imagine what it would be like if…
• Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

• This is about giving them the end picture, not making a sale
• The end of the presentation doesn’t mean the end of the conversation
• Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

• Laying out the reality (the “Before” part of the Before-After-Bridge formula).
• Asking you a question that you want to answer (the “After”)
• Giving you hints to help you connect the dots
• Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

• What are your ICP’s pain points?
• What end picture resonates with them?
• How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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Sales Strategy PowerPoint Template

There’s no profit without sales! Winning new customers and cultivating current business relationships should be the objective of your sales strategy. Sales processes need to align with Sales 4.0 and customers should always be the focus. With our updated PowerPoint template, you’ll get a collection of strategies, tools and relevant information on the most important sales topics. Present to your company which sales processes, strategies and models exist and what is driving the Sales 4.0 concept. Clarify the importance of customer relationships and controlling and work towards optimizing your sales processes!

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What optimal sales strategies mean for your company

Sales management is a key issue for any company. It involves not just providing company products/services, but also covers many other important company tasks – from developing customer relationships to delivery, follow-up and control. It’s crucial to find the right sales strategies for your company and products/services so you can optimize long-term sales processes. Whether cold calling or warm calling, direct sales or indirect sales – the optimal sales strategies and models look different for every company. We can help you find the right strategy for you.

Sales 4.0 in today’s corporate world

Sales 4.0 refers to the digitalization of sales as part of digital transformation. It includes both the technological evolution of sales and leveraging new capabilities of artificial intelligence. From networking to technical assistance, decentralized decision-making and information transparency – sales has changed significantly in recent years. Companies have to adapt to these new conditions to maintain their competitive edge. The customer is gaining more decision-making power and is becoming the focus of all processes. It is less a matter of providing products/services and more about convincing the customer of the company’s own value, its services and suppliers.

Sales is more than providing products and services

To optimize and successfully implement a sales strategy in the current climate requires companies to adapt to current sales management roles. Sales has long since ceased to focus simply on providing products and services. Instead, building and maintaining strong customer relationships is becoming a key sales strategy priority. Important customer groups need to be identified to ensure their long-term loyalty to the company. Sales control also plays a significant role in the sales process. It is the only way processes can be continuously improved.

Everything on sales strategies in one PowerPoint template

Get essential information on sales management with our updated PowerPoint template. Use professionally designed slides to present how companies can find their optimal sales strategy, the importance of adapting to Sales 4.0 and the unique role customers play in the sales process. We also provide important tools for analyzing your sales processes and templates for sales control. With just a few clicks, you can create a presentation on sales strategies that is perfectly tailored to your company.

With the Sales Strategy template for PowerPoint, you can

• present essential information on sales management
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• get tools and templates for sales control that can be supplemented with your own data.

This PowerPoint template includes:

• Sales and sales processes
• Definition: sales and sales policy
• Sales and a fundamental function of a company
• Sales as part of the marketing mix
• Interaction between marketing and sales
• Marketing and sales in customer management
• Sales responsibilities
• Sales policy
• What is a sales process?
• Two factors of a sales process
• Sales cycle
• Six-step sales process
• Seven-step sales process
• Sales strategy
• Sales planning
• What is a sales strategy?
• Components of a sales strategy
• Sales strategy breakdown
• Develop a sales strategy
• Quantitative and qualitative sales goals
• SMART sales goals
• Target group analysis
• B2B or B2C sales
• Cold calling and warm calling
• From acquiring a customer to closing a sale
• Compare your company with the competition
• Competitor mapping
• Market position
• Task distribution: marketing and sales
• Marketing channels
• Presales vs. sales
• Post-sales activities
• Sales models
• What are sales models?
• Indirect sales and direct sales
• Direct sales: definition
• Indirect sales: definition
• Direct sales vs. Indirect sales
• Sales channels and their services
• Omni-channel strategy in sales
• Miller-Heiman method
• Power base selling
• Target account selling
• Solution selling
• SPIN selling
• What is Sales 4.0?
• The evolution of sales
• Sales strategy for the future
• Sales practices for the future
• Why Sales 4.0?
• Key aspects
• Sales 4.0: challenges
• Digital marketing and Sales 4.0
• AI in sales
• Digital sales strategies
• Omni-channel customer experience
• Sales automation
• Sales enablement
• The customer relationship
• The customer: the center of all activities
• Customer classification
• A customers, B customers and C customers
• Customer groups: value and volume share
• Different types of customers
• Customer value: drivers
• Handling customers
• Customer survey: example
• Sales control
• Strategic vs. Operational control
• ABC analysis
• Benchmarking
• Positioning strategy
• Product life cycle
• Portfolio analysis
• Potential/performance matrix
• Sales performance summary
• Cost calculation
• Sales control KPIs
• Circle diagram

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SALES PLAN PRESENTATION TEMPLATE

Download the Sales Plan Template with 100 PowerPoint slides of sales strategy storylines, initiatives, templates, frameworks, professional graphics, charts , and icons.

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THE SALES PLAN TEMPLATE DOWNLOAD INCLUDES 3 COLOR PALATTES

WHAT DOES THE SALES PLAN TEMPLATE COVER?

The Sales Plan Template has you covered in kickstarting your sales and marketing strategy and plan. The agenda starts with the Year in Review, highlighting the accomplishments over the past year, historical performance, customer funnel metrics and initiatives, and a KPI scorecard. Then the agenda covers Next Year's Goals with KPI targets and new initiatives. The next section covers the core sales initiatives to improve the customer funnel. The agenda covers launching of new products and services. Then the deck goes into Improving the Fundamentals covering sales funnel initiatives and projects , methodologies, IT strategy, and project plans. Then the agenda covers marketing initiatives including customer segments, messaging, campaigns, digital and social strategy, and a marketing calendar and budget. The last section is on Elevating the Team which covers the sales and marketing team budget, commission and compensation plans, people initiatives, territory coverage, and org chart . The template also includes a ton of bonus charts, icons, worksheets, framework slides, and more. And, you can use our free guides on Sales Strategy and Marketing Strategy to generate ideas for your presentation.

ALL 100 POWERPOINT SLIDES IN THE SALES PLAN TEMPLATE

The 100-page Sales Plan PowerPoint Template includes:

1. Title Page 2. The Sales Team's Mission 3. Agenda Slide 4. Sales Team Wins 5. Historical Revenue Chart 6. Sales Breakdown Chart 7. Sales Goals & KPIs Scorecard 8. Sales Pipeline Metrics & Initiatives 9. Next Year's Goals Agenda Slide 10. High-level Sales Goals 11. Next Year's KPIs & Goals 12. Next Year's Sales Initiatives 13. Launch New Products Agenda Slide 14. New Product & Service Launches 15. Launch Initiatives 16. Geographic Expansion Plan 17. Improve the Sales Fundamentals 18. Sales Funnel Initiatives 19. Sales Methodology Improvements 20. Sales Technology Initiatives 21. Top Prospects & Accounts Plan 22. Sales Project Plan 23. Turn Up the Marketing Agenda Slide 24. High-level Marketing Strategy 25. Target Customer Personas 26. Marketing Campaign Overview 27. Media Mix Spend Chart 28. Channel Partner Strategy 29. Social Media Strategy 30. Media Mix Spend by Month Chart 31. Elevate the Team Agenda Slide 32. Sales Budget & Headcount Slide 33. Sales Team Org Chart 34. Sales Territory US Map

35. Sales Employee Journey Strategy 36. Sales Compensation Plan 37. Thank You & Questions 38. GENERIC SALES TEMPLATES 39. Sales World Map 40. Expanding Circle Framework 41. 5 Block Slide 42. Hexagon Slide 43. 3 Strategy Yin Yang Slide 44. 4-Part Puzzle Piece 45. Sales Roadmap Slide 46. 4-Part Flower Template 47. 8-Part Flower Template 48. Speedometer Slide 49. Pyramid Framework 50. 3-Ellipse Template 51. 3-Box Template 52. Staircase Slide 53. Downward Flow Template 54. 4-Piece Process Slide 55. Milestone Slide 56. 4-Box Framework 57. 3-Box Framework 58. 3-Box Segmented Framework 59. Sales Performance Slide 60. Sales Agenda Slide 61. Sales Priority Slide 62. SALES PLAN ICONS 63. Light Blue Background 1 of 3 64. Light Blue Background 2 of 3 65. Light Blue Background 3 of 3 66. Dark Blue Background 1 of 3 67. Dark Blue Background 2 of 3 68. Dark Blue Background 3 of 3

69. White Icons 1 of 3 70. White Icons 2 of 3 71. White Icons 3 of 3 72. Dark Blue Icons 1 of 3 73. Dark Blue Icons 2 of 3 74. Dark Blue Icons 3 of 3 75. SALES WORKSHEETS 76. SWOT Analysis 77. Porter’s 5 Forces Template 78. PESTLE Analysis Template 79. Prioritization Matrix Template 80. Competitive Advantage Template 81. Change Management Template 82. Change Management Worksheet 83. Sales SMART Goal Worksheet 84. Sales Strategy Overview 85. Marketing Campaign Template 86. Product Roadmap Example 87. Comprehensive SWOT Analysis 88. Service Benchmarking Template 89. Product Benchmarking Template 90. Sales Project Team Charter 91. Sales Images 92. CHARTS 93. Sales Pie Charts 94. Sales Stacked Column Chart 95. Sales Stacked Bar Chart 96. Stacked Column Chart 97. 100% Stacked Column Chart 98. Sales Waterfall Chart 99. Sales Bubble Chart 100. Sales Radar Chart 101. Terms & Conditions

Also, check out our other starter templates: strategy frameworks ,  market analysis , HR & org design , and business models .

Comprehensive Sales Plan Strategy Presentation Templates

1. sales team's mission.

Set the stage for your sales journey with a compelling mission statement that unites your team around a common goal and purpose.

2. Agenda Slide

Keep your presentation organized and focused with an agenda slide that outlines the key topics and flow of your sales plan.

3. Sales Goals and Performance

Monitor your team's progress and performance with in-depth insights into sales goals, KPIs, and a scorecard to track achievements.

4. Next Year's Goals and Initiatives

Prepare for the future by outlining the high-level sales goals, KPIs, and initiatives for the upcoming year.

5. Product and Service Launch

Maximize product and service launches with a dedicated agenda slide and detailed initiatives for successful market entry.

6. Geographic Expansion

Explore new territories and markets with a strategic plan for geographic expansion.

7. Sales Fundamentals and Methodology

Strengthen your sales fundamentals and methodology with targeted initiatives to enhance the sales process and technology.

8. Target Customer and Marketing Strategy

Understand your customers better and create effective marketing strategies with insights into target customer personas, campaign overviews, and media mix spend.

9. Sales Team Structure and Performance

Build a high-performing sales team with an org chart, budget allocation, and a well-defined sales employee journey strategy.

10. Sales Templates and Frameworks

Effortlessly communicate complex ideas with a variety of generic sales and marketing plan templates, icons, worksheets, and charts.

11. Miscellaneous

Conclude your presentation with a thank-you slide and provide any necessary terms and conditions.

12. Sales Performance Analysis

Dive deep into your sales team's performance with comprehensive analysis and insights, enabling data-driven decision-making.

13. Customer Relationship Management (CRM) Integration

Explore how to leverage CRM systems to streamline sales processes , enhance customer interactions, and boost productivity.

14. Sales Training and Development

Invest in your team's growth by incorporating a dedicated section on training programs, skill development, and ongoing coaching.

15. Competitive Analysis and Market Research

Equip your team with valuable intelligence by including a section on competitive analysis and market research findings.

Frequently Asked Questions

20 Great Examples of PowerPoint Presentation Design [+ Templates]

Published: January 17, 2024

When it comes to PowerPoint presentation design, there's no shortage of avenues you can take.

While all that choice — colors, formats, visuals, fonts — can feel liberating, it‘s important that you’re careful in your selection as not all design combinations add up to success.

In this blog post, I’m sharing some of my favorite PowerPoint tips and templates to help you nail your next presentation.

Table of Contents

What makes a good PowerPoint presentation?

Powerpoint design ideas, best powerpoint presentation slides, good examples of powerpoint presentation design.

In my opinion, a great PowerPoint presentation gets the point across succinctly while using a design that doesn't detract from it.

Here are some of the elements I like to keep in mind when I’m building my own.

1. Minimal Animations and Transitions

Believe it or not, animations and transitions can take away from your PowerPoint presentation. Why? Well, they distract from the content you worked so hard on.

A good PowerPoint presentation keeps the focus on your argument by keeping animations and transitions to a minimum. I suggest using them tastefully and sparingly to emphasize a point or bring attention to a certain part of an image.

2. Cohesive Color Palette

I like to refresh my memory on color theory when creating a new PowerPoint presentation.

A cohesive color palette uses complementary and analogous colors to draw the audience’s attention and help emphasize certain aspects at the right time.

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It‘s impossible for me to tell you the specific design ideas you should go after in your next PowerPoint, because, well, I don’t know what the goal of your presentation is.

Luckily, new versions of PowerPoint actually suggest ideas for you based on the content you're presenting. This can help you keep up with the latest trends in presentation design .

PowerPoint is filled with interesting boilerplate designs you can start with. To find these suggestions, open PowerPoint and click the “Design” tab in your top navigation bar. Then, on the far right side, you'll see the following choices:

This simplistic presentation example employs several different colors and font weights, but instead of coming off as disconnected, the varied colors work with one another to create contrast and call out specific concepts.

What I like: The big, bold numbers help set the reader's expectations, as they clearly signify how far along the viewer is in the list of tips.

10. “Pixar's 22 Rules to Phenomenal Storytelling,” Gavin McMahon

This presentation by Gavin McMahon features color in all the right places. While each of the background images boasts a bright, spotlight-like design, all the characters are intentionally blacked out.

What I like: This helps keep the focus on the tips, while still incorporating visuals. Not to mention, it's still easy for me to identify each character without the details. (I found you on slide eight, Nemo.)

11. “Facebook Engagement and Activity Report,” We Are Social

Here's another great example of data visualization in the wild.

What I like: Rather than displaying numbers and statistics straight up, this presentation calls upon interesting, colorful graphs, and charts to present the information in a way that just makes sense.

12. “The GaryVee Content Model,” Gary Vaynerchuk

This wouldn‘t be a true Gary Vaynerchuk presentation if it wasn’t a little loud, am I right?

What I like: Aside from the fact that I love the eye-catching, bright yellow background, Vaynerchuk does a great job of incorporating screenshots on each slide to create a visual tutorial that coincides with the tips. He also does a great job including a visual table of contents that shows your progress as you go .

13. “20 Tweetable Quotes to Inspire Marketing & Design Creative Genius,” IMPACT Branding & Design

We‘ve all seen our fair share of quote-chronicling presentations but that isn’t to say they were all done well. Often the background images are poor quality, the text is too small, or there isn't enough contrast.

Well, this professional presentation from IMPACT Branding & Design suffers from none of said challenges.

What I like: The colorful filters over each background image create just enough contrast for the quotes to stand out.

14. “The Great State of Design,” Stacy Kvernmo

This presentation offers up a lot of information in a way that doesn't feel overwhelming.

What I like: The contrasting colors create visual interest and “pop,” and the comic images (slides 6 through 12) are used to make the information seem less buttoned-up and overwhelming.

15. “Clickbait: A Guide To Writing Un-Ignorable Headlines,” Ethos3

Not going to lie, it was the title that convinced me to click through to this presentation but the awesome design kept me there once I arrived.

What I like: This simple design adheres to a consistent color pattern and leverages bullet points and varied fonts to break up the text nicely.

16. “Digital Transformation in 50 Soundbites,” Julie Dodd

This design highlights a great alternative to the “text-over-image” display we've grown used to seeing.

What I like: By leveraging a split-screen approach to each presentation slide, Julie Dodd was able to serve up a clean, legible quote without sacrificing the power of a strong visual.

17. “Fix Your Really Bad PowerPoint,” Slide Comet

When you‘re creating a PowerPoint about how everyone’s PowerPoints stink, yours had better be terrific. The one above, based on the ebook by Seth Godin, keeps it simple without boring its audience.

What I like: Its clever combinations of fonts, together with consistent color across each slide, ensure you're neither overwhelmed nor unengaged.

18. “How Google Works,” Eric Schmidt

Simple, clever doodles tell the story of Google in a fun and creative way. This presentation reads almost like a storybook, making it easy to move from one slide to the next.

What I like: This uncluttered approach provides viewers with an easy-to-understand explanation of a complicated topic.

19. “What Really Differentiates the Best Content Marketers From The Rest,” Ross Simmonds

Let‘s be honest: These graphics are hard not to love. I especially appreciate the author’s cartoonified self-portrait that closes out the presentation. Well played, Ross Simmonds.

What I like: Rather than employing the same old stock photos, this unique design serves as a refreshing way to present information that's both valuable and fun.

20. “Be A Great Product Leader,” Adam Nash

This presentation by Adam Nash immediately draws attention by putting the company's logo first — a great move if your company is well known.

What I like: He uses popular images, such as ones of Megatron and Pinocchio, to drive his points home. In the same way, you can take advantage of popular images and media to keep your audience engaged.

PowerPoint Presentation Examples for the Best Slide Presentation

Mastering a PowerPoint presentation begins with the design itself.

Get inspired by my ideas above to create a presentation that engages your audience, builds upon your point, and helps you generate leads for your brand.

Editor's note: This post was originally published in March 2013 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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Content of this Powerpoint Presentation

Slide 1 : This slide introduces Sales Strategy Plan. State your Company name and begin. Slide 2 : This slide displays the Content of the presentation. Slide 3 : This slide showcases Highlights such as- Financial Highlights, Revenue Split - By Country, Sales Performance Dashboard, Sales by Region, Past History. Slide 4 : This slide also represents Highlights. Broadly highlight the achievements of the company indicating its strong performance. Slide 5 : This slide showcases the Financial Highlights. Slide 6 : This slide depicts the Revenue Split - By Country. Specify about the revenue being generated from al the operational countries. Slide 7 : This slide showcases the Sales Performance Dashboard. Slide 8 : This slide showcases 2018 Sales by Region. Slide 9 : This slide showcases the Market Opportunity Analysis Slide 10 : This slide represents the Target Market. Slide 11 : This slide presents Market Opportunity Analysis. Slide 12 : This slide showcases Market Sizing. Slide 13 : This slide depicts Identification displaying- Comparison - Based on Criteria, Competitor Revenue & Profit, Competitor Analysis. Slide 14 : This slide also showcases the Identification. Slide 15 : This slide displays the Criteria. Showcase the Comparison - Based on Criteria. Slide 16 : This slide depicts Competitor Revenue & Profit. Slide 17 : This slide displays the Growth Strategy. Slide 18 : This slide presents the Growth Strategy. Slide 19 : This slide presents the Future Sales & Revenue Goals with Sales Goals and Sales plan Checklist. Slide 20 : This slide presents the Sales Goals. Slide 21 : This slide showcases the Sales Plan Checklist. Slide 22 : This slide depicts Business Process Roadmap. Slide 23 : This slide displays the Business Process Roadmap. List down the business activities you intend to work upon in the coming time here. Slide 24 : This slide displays the Opportunity Timeline. Specify the timeline for all the opportunities you seek in the coming few years. Slide 25 : This slide is titled as Additional Slides. Slide 26 : This is Sales Strategy Plan Icons Slide. Slide 27 : This is Clustered Bar chart slide with product comparison. Slide 28 : This slide showcases the Stacked Area-Clustered Column. Slide 29 : This is Financial slide. Showcase finance related stuff here. Slide 30 : This is About us slide to showcase company specifications. Slide 31 : This slide displays the Magnifying Glass to highlight the important content. Slide 32 : This is Venn slide. Slide 33 : This is Puzzle slide with icons and text boxes. Slide 34 : This is Idea Generation slide to highlight ideas, information and facts. Slide 35 : This is six years Timeline slide. Slide 36 : This is Thank you slide with address, email address and contact number.

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Use our Sales Strategy Plan Powerpoint Presentation Slides to effectively help you save your valuable time. They are readymade to fit into any presentation structure.

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February 10, 2021

Turn Sales Presentations Into Moneymakers: Examples and Tips

Senior Marketing Manager at Loom

In a perfect world, every sales presentation you give provides immediate value and closes deals fast. In reality, it’s not always that easy. 

Prospects are too busy to meet. They might not see the product value right away. Your presentation may not fully demonstrate how your product solves their precise pain point. Or, they simply fail to make a decision. 

Elevating your sales presentations above the rest can make a tremendous difference. 

Sometimes, something as simple as a distinct presentation tool like sales video software can streamline your process and help you reach new sales milestones. You can improve your sales funnel with the right solution as part of an effective sales presentation strategy that increases revenue. 

Learn how to implement the key components of a successful sales presentation strategy and how to optimize the process for better results.

What should a sales presentation include?

Sales presentations come in many different styles. You have ample flexibility in how you make your pitch based on your industry and target customers. But no matter who you’re presenting to or in what setting, you need three ingredients:

Authentic presenter: Sales presentations should feel human—not rehearsed, bland, or robotic. Your chances of driving more sales consistently will skyrocket if you connect with your prospects and leads personally and authentically. 

Visual assets: During the presentation, you can demonstrate your product’s value proposition through a slideshow, video, and visuals or graphs highlighting relevant data. You can also add social proof and other visual elements that boost credibility and immediately capture your audience’s attention.

Optimal presentation method: Different scenarios call for different presentation modes. For example, if you’re time zones apart from your prospects or in-person meetings just aren’t an option, live videos can work. Or if busy schedules are an issue, async video messaging may provide the flexibility your sales team needs.

Once your sales team fashions its sales strategy and presentation method, it's time to start building.

Making stand-out sales presentations in 2024 and beyond

When Steve Jobs first presented the iPod , he didn't say, “Get rid of your case of CDs and replace it with an iPod.” He thought bigger and said, “Your entire music library fits in your pocket.” Way more captivating than just the straightforward explanation, right? 

Jobs knew the three key components of stellar sales presentations. To wholly capture your prospects’ attention, you have to understand: 

Who your audience is

What they want or need

How to interject your solution into the buyer’s story

The customer-centric answers to these questions provide the substance you need to create head-turning presentations, and that’s important, especially in today’s economic climate, where consumers want more personalization .

There’s a lot of noise between notifications, commercials, and global competition targeting consumers. You can create memorable connections when you and your sales reps provide highly relevant presentations. It’s not enough to deliver an average, generalized sales pitch anymore.

Remember these tips when incorporating those key components into your sales presentation:

1. Know your audience

Start by studying your target audience and its segments. What are the different needs and pain points that drive your prospects to buy? 

Everyone is unique, and if you can pinpoint those motivations, you can provide value right where they need it most.

2. Make it interesting: Craft a compelling narrative

Companies often make the mistake of talking about themselves. They claim to be the best or recount how their business started. While there’s a place for those details, brands can chase leads away when they don’t prioritize their specific needs. 

Instead, you can tell a compelling story that focuses on the customer. 

A classic story that always captures attention looks like the hero’s journey:

• A hero: The customer

• Has a problem: The pain point

• But then meets a guide: The company

• That presents a roadmap: How to solve the problem

• And leads to a positive solution: The product or service

When your prospects hear this story and see themselves as the main character, they’ll get curious about what you’re selling.

3. Utilize persuasive visuals

Visually dynamic content not only draws your audience in, it also provides the personal element they crave. When your prospect sees a picture or personalized video depicting their use case or ideal solution, they can better imagine themselves using your product or service.

Your sales representatives can use charts, images, and graphics to make a point or demonstrate how a product works. Add crucial context with a video recording tool like Loom to walk through the product or share key features or highlights.

4. Incorporate testimonials and data

Sales presentations offer much more credibility when you include testimonials about successful experiences. Customer stories and data that back up your claims add third-party confirmation that your solution benefits your potential buyer.

Strengthen your case by adding a section highlighting endorsements like experiences, statistics, and stories to your sales deck.

5. Implement strong closing techniques

Believe it or not, companies sometimes forget to prompt an actual decision at the end of their presentations. Even if a prospect is interested in your solution, never assume they know the next step. Life and work are full of distractions, and you often need to nudge prospects to make the decision.

Next steps can range from making a purchase to scheduling a meeting or sharing more information. Whatever your call to action (CTA) is, make sure it’s crystal clear. If you can, it’s also helpful to get at least a soft commitment from the prospect right away to boost the chances that they’ll follow through.

Asynchronous videos offer an excellent solution for sales presentations by stating a clear CTA.

You can send a personalized sales video and include an automatic CTA at the end of the video. At that moment, the viewer can follow through on the ask and move closer to the sale.

Now that you’ve elevated your sales presentation with a comprehensive, dynamic pitch, it’s time to build your value proposition into an engaging sales experience.

Practical ways to structure sales presentations

The best sales presentations are the ones that feel like natural conversations or interactions. 

Your prospective customer has a problem or goal. If you’ve got a solution that meets their needs, your job is simple. Communicate the value of your solution clearly and your prospect will leave the meeting satisfied and one step closer to converting.

The key is to put their needs at the center of the presentation. The following sales presentation techniques can help your team create an effective sales experience:

Introduce who is presenting

First, your sales representatives should introduce themselves. It should feel like any conversation that puts the other person first:

“Hi, [prospect name], my name is [sales rep name], and I'm the [role] of [company]. Thanks for taking the time to chat with me about [pain point]. I’d love to hear more about [pain point].”

The open-ended statement at the end invites your prospect to articulate what they’re looking for in a product, or how they’re currently dissatisfied. It’s a treasure trove of relevant and personalized information.

Remember: You are the guide in this story. 

As you’re talking to a prospect, who is the hero, you guide them to the right decision. Actively listen, and ask questions based on what your prospect is saying. Your goal is to find out if your solution is the right fit and get closer to a commitment by the end of the meeting.

Tell the customer’s story

As mentioned before, the hero’s journey should depict the customer. Your team should use the narrative as the outline and backbone of the pitch.

For example, imagine a company that sells an accounting SaaS to family-run restaurants. A story might look like the following sales presentation template:

You (the hero) run a restaurant in your community because you’re passionate about food, relationships, and family.

But when the doors close at the end of the day, you sit down with a pile of bills, tax documents, and payroll tasks, and you forget why you love your business in the first place (the problem).

Don’t let finances turn your passion into a chore or make it difficult to keep the doors open. Instead, [accounting software] can automate your process (the roadmap), so you’re back in control. You can save hours away from the office and instead spend that time making customers happy.

[Company] (the guide) helps you streamline accounting with its cloud app (the solution). The software is made specifically for family businesses, so it’s built for you with the time-saving features and affordability you need in an accounting tool to focus on your restaurant.

Learn how [company] can [pain point’s solution] by [call to action].

You can use a narrative structure like the one above to illustrate a buyer journey that guides your customers to a clear next step, once they understand how your product or service fits into their own story.

Show the solution, share testimonials, and add credibility

There’s nothing like actually showing the value of your product. Your friend can say they have the best car, but you probably won’t believe it until they let you drive it. 

Your sales team can harness point-of-view experiences through video and visuals to demonstrate value, so audiences can experience the product themselves. 

If you are selling an app, you can do a walkthrough or feature a specific use case via video messaging. If you sell a service or physical product, your sales rep can provide a visually captivating presentation deck or record themselves using the product.

Another way to establish credibility is by including testimonials and reviews. 

A 2024 survey by BrightLocal found that 50% of consumers trust reviews as much as getting a recommendation from a personal friend or family member. That’s huge when you think of the power of word-of-mouth marketing. Use personal stories, quotes, and reviews in your sales presentation to increase trust and get you closer to a sale.

Use the ideal presentation tool

Today, sales teams maintain a tech stack that compliments their sales process. Such tools include slideshows or pitch decks, live video meeting apps, and asynchronous video tools. What you decide to use will influence your success throughout the sales pipeline .

Slide deck presentation tools like PowerPoint, Google Slides, Prezi, and Beautiful.ai offer fun, creative, and practical ways to communicate an offering visually. They are also effective aids and evergreen assets throughout the sales process.

When you need to capture product features live or distribute a sales pitch to prospects around the globe, video recording and editing tools are a game changer. 

For example, Loom streamlines point-of-view (POV) experiences when you record your screen and webcam simultaneously to showcase your product in minutes.

Live vs. async video for your sales presentation

When creating video messaging, your sales teams can choose between live and recorded formats. Both are essential in the sales process and have their own advantages.

Pros and cons of live videos

Live videos made with tools like Zoom, Microsoft Teams, and Google Meet help you meet with prospects and leads in real time. These apps have integrations to help record meetings, produce transcripts, and offer automatic scheduling. You can also use live video apps to reach large groups within a target audience for webinars and events to provide value and promote a product.

While live videos are an important element of the sales process, they also have limitations. 

Potential buyers may hesitate to meet with a rep or risk losing time on a solution that might not be a good fit. Plus, prospects may be in different time zones or have busy schedules and obstacles that make meetings difficult.

Pros and cons of async videos

Asynchronous videos help solve these live format challenges. For example, you can record a video with Loom in just a few minutes. You share your screen with a slideshow or product walkthrough and simultaneously record on your webcam.

When you share the video through a link, email, or embed on a targeted landing page, the viewer can see the presentation 24/7, no matter their time zone or busy schedule. The personal POV video experience provides a human connection and touch in your sales pitch.

Viewers also experience interactive elements when they engage with the video through comments, replies, and emojis. You can include a CTA that clearly outlines the viewer's next step. Your sales reps can also get analytics and metrics from dashboard functionality. 

For example, you can find out who has seen your video, so you can send a follow-up video to those viewers and consistently measure improvements or changes to your content.

Async video messaging provides a streamlined yet personalized approach to selling that your prospects can access 24/7.

Pro tip: Tools like Loom integrate with Salesforce. If a contact doesn’t exist in your CRM, Loom will create one and tag it so you can easily identify where the information came from in your pipeline. Salesforce users also get access to Loom’s powerful reports and dashboards.  

Sales presentation examples 

What do good sales presentations look like in action? You can learn by example through the following success stories:

Intercom adopts video messages for sales

Intercom, the customer service platform, needed a way to make sales prospecting   more unique and personal through an affordable strategy. The company wanted to harness these improvements to drive more conversions and revenue, specifically from cold email outreach.

“The trick was to find this balance without increasing costs and sacrificing team efficiency,” said Bucky Henry, Intercom’s Sales Manager.

If Intercom could drive more sales through email and eliminate most sales calls, its long-term sales growth would improve.

Intercom chose async videos with Loom. The team recorded and edited personal videos with graphics that motivated potential customers to take action. The sales team would then share those finished videos immediately with instant link creation. Along with reaching out to prospects, Intercom also used Loom to train sales reps and adopt new processes quickly.

After Intercom implemented Loom video messaging, it saw a 19% increase in reply rates for cold emails and earned $120K from the outreach.

Improving a slide deck gets this salesperson his biggest deal yet

When strategic adviser Andy Raskin stumbled upon Zuora’s sales presentation deck , he couldn’t believe it. It was “the greatest sales deck he had ever seen,” Raskin recounted about Zuora in his viral article. Eventually, a friend of his, Tim, approached him. Tim had a sales job at a new company, which had raised over $60 million. Tim won some small accounts, but his luck ran dry with enterprise prospects.

Raskin shared the presentation, and Tim gleaned key principles he could apply to his own sales presentation, including:

Naming a relevant shift or change in the industry

Emphasizing that some people will win or lose depending on their decision

Providing a picture of what winning could look like

Showing how remarkable features can make the solution possible

Proving that the company has a track record of making the solution happen

Tim applied these principles to his slide presentation and modeled them after Zuora’s examples. Several weeks later, he signed the largest deal in the company’s history.

Help Scout reinvents its sales presentation pitch

Unfortunately, some platforms present and walk through all their features before positioning their need and value. Prospects view each feature back-to-back while wondering whether they even need the solution.

April Dunford, author of Sales Pitch and Obviously Awesome , wasn’t going to let that happen when she stepped in to help build the sales pitch for Help Scout and make its presentations more effective.

The challenge: Help Scout needed a pitch to differentiate its solution from other platforms and drive action.

The solution: Dunford would write a script to change Help Scout’s narrative.

On Lenny’s Podcast, Dunford shapes the tone for the sales introduction by painting Help Scout as a growth driver rather than a customer support cost:

“Help Scout says, ‘Hey, digital business, we work with a lot of companies like you, and I’m going to show you the product. But before we get there, one of the things we think is interesting is that digital businesses look at customer service differently. They look at it as a growth driver rather than a cost center. And so most of the folks we work with see delivering a really amazing experience as a key part of customer service. Would you agree with that

“‘Yeah, we would.’ They have a little conversation and then they say, ‘Great… Most of the folks we work with start with a shared inbox, and that’s great… The problem is if you’re growing and you probably are, then you’re going to outgrow that because you’re going to need prioritizations, assignments, helpdesk stuff.

“‘And so then your option is to go to help desk software… The problem is…it was designed for businesses that want to take the cost out of customer service. So it’s going to do some things that are weird. It’s going assign your customers a ticket number, and it’s going to try to drive them to low-cost channels. 

“‘So can we agree that in a perfect world for digital business like yours, we’d want something as easy to use as a helpdesk but had all the bells and whistles so we wouldn’t have to migrate to something else. And on top of that, was built from the ground up to deliver amazing customer service. Do we agree we want that?’”

This pitch would then prepare the prospects to fully understand the unique proposition. Help Scout would provide the customer support features they need, like a helpdesk, but also become a growth driver for the company during customer interactions.

If the customer says yes, the representative could continue showing specific features.

The results: Dunford states, “As you might imagine, [this sales pitch is] a lot more effective at actually getting clients to get their head around, ‘What is this thing? Why is it different? Why should I pick you?’ And it just works way better in a sales situation.”

Dunford used three steps to shape the Help Scout pitch:

The pitch emphasized highly relevant insights into the market.

The presentation painted the pros and cons of alternative solutions.

The sales offer described a picture of a perfect world.

Through these simple steps, Help Scout successfully positioned its unique offering during sales presentations. 

Record sales presentations in minutes with Loom

With intentional thought and a bit of effort, you can elevate your sales presentations and stand out from the rest. Embracing screen capture and video recording tools like Loom can take your sales strategy to the next level. 

Loom equips sales teams to capture and distribute video messaging in minutes. No matter the time zone or schedule, you can present your product’s value and close deals. The Loom app makes recording easy with the click of a button on your Chrome screen recorder , desktop app, or phone. Thanks to Live Rewind, if one of your sales reps makes a mistake, they can easily rewind the video and re-record that section to save time and eliminate pressure.

Your sales team can share their screens and themselves simultaneously. Prospects get an authentic and personal experience while they take in slides, videos, demos, walkthroughs, and more. You can also identify specific prospects with the “request email to view feature” so you can nurture each relationship and analyze your sales effectiveness. 

Accelerate video creation with Loom’s AI add-on, which includes filler-word removal, auto titles and summaries, and AI message creation. You can easily record in the moment and automate editing and video sharing for an efficient sales process.

Teams can also harness personal video messaging to sell products directly to their target prospect—or an entire audience—by embedding videos on a landing page or social media. 

Record your first sales presentation with Loom today in under five minutes.

Jun 28, 2024

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Jeong Lee works in Marketing at Loom.

39 Best Infographic PowerPoint Presentation Templates for 2024 (Giant List)

Find the best infographic slide templates to use for your PowerPoint presentations, and get some useful tips on how to use them.

Do you need to add lots of information to create a great infographic template for PowerPoint? Are you wondering how to make an infographic-rich presentation to capture your audience?

Make the first step in the right direction. It begins with getting quality data presentation templates to work with. Don’t worry—we’ve got you covered with some of the best for 2024.

5 Best Infographic PowerPoint Templates (Video Overview)

Here’s a video preview of some of our best infographic presentation templates. Use it for a closer look at top infographic PowerPoints.

For more information on PowerPoint infographic template PPTs, keep reading the article below for some helpful templates and tips.

Best New Infographic PowerPoint Presentation Templates From Envato for 2024

These are some of the best PowerPoint infographic templates trending now on Envato Elements.

1. Infographic PowerPoint PPT Presentation Template

This infographic PPT presentation template set has 170 professional slide designs. It also comes with creative PowerPoint infographics. The custom vector icons and visual slide designs are ready for you to edit.

2. PPTx Infographics PowerPoint Slides

This modern PowerPoint graphics presentation template set has beautiful slides. Make the most of creative PPT charts, timelines, and icons. Scale and recolor the vector graphics and customize the slide setup.

3. Tech Multipurpose PowerPoint Presentation Deck

With 100 dynamic slides and handmade PPT infographics, this template is ready to rock. It’s made with Slide Master, which makes customization easy. Change colors, edit graphics, or quickly drag and drop your images with just one click.

If you’ve got a presentation soon, grab a PPT template that has everything you need.

4. Sante Infographic Template PowerPoint

If you have no time to learn how to make an infographic in PowerPoint, here’s one of the best PPTs to help you turn ideas into persuasive presentations. This creative infographic template for PowerPoint comes with:

• easy to edit icons
• slide transition animation
• company profile slides
• portfolio slides

5. Eargo Infographic Template PowerPoint

You’ll have all the PowerPoint graphics every startup and business planner needs. Present to investors, key employees, and other stakeholders with confidence thanks to Eargo. This infographic template for PowerPoint comes with:

• over 250 slides
• 30 color themes
• 2000 vector icons
• light and dark backgrounds

Take your business to the next level with this PowerPoint graphics template.

6. Quantum Education Infographic PPT

This infographic template for PPT is fun and easy on the eye. It packs 30 unique slides and loads of useful graphics. You’ll get charts, maps, and device mockups in this infographics PowerPoint template.

You can resize and customize every infographic slide.

7. Infonova Infographic PowerPoint Template

The best PowerPoint presentation templates offer you creative control. This option is no exception. You’ll get a host of customizable infographic slide designs with this download.

This infographic template for PowerPoint is ideal for creative agencies and creators. It comes with free web fonts and it’s based on Master Slides. Just drag and drop your images, it’s that simple!

8. Water Infographic in PowerPoint

Here’s a leading choice for presentation graphics that works for some topics. It comes with minimal white backgrounds and blue, editable charts and graphs. There are 20 infographic slide designs you can customize to suit your presentation.

This infographic template for PowerPoint also has free fonts and so much more.

9. Gets Travel Infographic Template for PowerPoint

This infographic slide template for PowerPoint is great for travel-related presentations. It features stunning graphics with editable colors.

Each of the 50 unique slides in this creative infographic PPT theme is fully editable. Moreover, it comes in both light and dark backgrounds.

10. Foodism Infographics PowerPoint Template

Pitching an idea for a new restaurant? This infographic PowerPoint template is your go-to choice. There are many PPT graphics in this download.

Find 35 infographic slide designs inside. This infographic in PowerPoint also includes two versions with light and dark backgrounds. Few free presentation graphics can say the same.

11. 3D Finance Infographic Template PPT

Deliver dynamic presentations with these great-looking 3D infographics for PowerPoint. This modern template has many PowerPoint infographic examples for financial pitches. Enjoy 35 unique slides in both dark and light versions.

12. Portfolio Infographic Template for PowerPoint

Use this infographic template for PowerPoint to design your next portfolio. It contains 34 well-made, unique infographic slide options. It also features:

• 20+ color themes
• over 4,000 infographics for PowerPoint
• fully editable elements
• drag & drop picture placeholders
• help file and free support service

Play with it and make it your own!

13. Headline PowerPoint Infographic Template

This flat infographic style PPT theme is set up for multi-purpose business presentations. Each infographic slide includes over 4,000 customizable icons. Choose from more than 20 color themes with free fonts used.

14. A New Infographics PowerPoint Template

A New is a great choice if you need an infographic template for PowerPoint. There are over 30 infographic slide designs to put to use. Scroll through the charts and icons, and see what your slideshow needs.

Each of the PowerPoint graphics is customizable and resizable. Instead of free presentation graphics, try out A New.

15. Project Management Infographic PowerPoint Template

PowerPoint infographic templates like this are designed for project managers. Your audience is sure to appreciate your use of infographic slide designs. This set of PowerPoint graphics offers:

• editable graphics
• drag and drop image placeholders
• a help file

16. Pitch-Deck Infographic Template for PowerPoint

Infographic slide designs can help bring ideas to life. PowerPoint infographic templates like this are tools to deliver professional pitches. Change the colors to match your brand and use:

• and so much more!

With a layout based on master slides, this template is easy to edit. You can change the photos by easily drag-and-dropping. Few free presentation graphics for PowerPoint can do that.

17. Business Plan Infographic PowerPoint Template

PowerPoint infographic templates like this help you pitch a business plan. Use this fully customizable, well-organized PPT to show what keeps your team moving. It has loads of features, including:

• 665+ unique layouts
• 4,000+ vector icons
• over 60 premade color themes
• drag and drop image placeholder
• smart object layout & texts

Moreover, it’s regularly updated so you can use it many times and for different purposes!

18. Flanify Infographics PowerPoint Template

Flanify is one of the best new PowerPoint infographic templates available today. It’s got a minimalist design that helps you emphasize your content. There are three dozen unique slides featuring all types of graphics.

You’ll find charts, device mockups, and other icons. This infographic PPT is based on master slides, so it’s super easy to edit.

19. Kopikoe Foodie Infographic Template PPT

This infographic template for PowerPoint has everything you’ll need for a foodie PPT. Audiences react well to infographics because they make advanced concepts easy to understand. This pack includes 30 infographic slide designs for your next project.

With loads of vector icons, you have virtually unlimited creative options. Unlike some free presentation graphics found online, these are professionally designed.

20. Imperial Multipurpose Infographics for PowerPoint

These PowerPoint infographic examples revolve around the health industry. This template includes a full collection of infographics and 30 slides. It features free fronts, a help file, and many other useful tools. You can fully and easily customize every vector icon and image.

21. Juici Foodie Infographic Template PPT

When searching for an infographic template for PowerPoint, aim for high-quality elements. This infographic template PPT gives you that. You’ll also get:

• 100% resizable and editable icons
• drag and drop picture placeholders
• device mockups

If you want a template to pitch about food and drinks, look no further!

22. Inventive Infographic Template for PowerPoint

Premium tech layouts like this go beyond any free presentation graphics online. This creative infographic template PPT bundle includes 35 infographic slide designs. Customize every icon and use the master slides – which help you make bulk edits across the deck in a flash.

23. Osprey Education Infographic PowerPoint Template

Get amazing PowerPoint infographics for your creative business presentation. PowerPoint infographic templates like this give you an array of functional icons. With 30 clean master slide-based layouts, easily edit this PPT as much as you’d like.

24. Edulacti Multipurpose Infographic PPT

This is a creative PowerPoint template for multipurpose business presentation or personal use. This PowerPoint includes 30 infographic slide designs and several icons, such as:

• flow chart infographics

All the included PowerPoint infographic examples are fully editable.

25. Gatzruts Infographics PowerPoint Template

This minimalistic PPT theme is ready to use for many types of presentations. It features a ton of creative, clean infographic slide designs. All these business graphics PowerPoint elements are editable.

As it’s based on master slides, it’s easy to quickly adapt to your needs. Try out this premium choice instead of free presentation graphics for PowerPoint.

26. Mental Concept PowerPoint Infographic Templates

Check out these PowerPoint infographic templates to give a powerful mental concept pitch. These are designed by creative pros with you in mind. It’ll stand out from free infographic templates for PowerPoint.

Make sure to use the various features, including:

• 204 total slides, with 17 unique mental concept slides
• 12 color variations
• 280 fully editable vector icons
• master slides for easy editing

27. Realth Business Infographic PowerPoint Template

It’s important to make a solid first impression right out of the gate. An infographic template for PPT like Realth helps you do just that. In fact, it’s got 30 multipurpose slides built in.

From these, pick and choose to suit your message. The PowerPoint infographic examples help you present:

• growth stats
• pricing packages
• app layouts
• team members
• and so much more

All the graphics are editable, and the used fonts are free.

28. Maps: Set of Infographics for PowerPoint

These PowerPoint infographic templates have a wide variety of clean map designs. Use them to pitch about locations, migration plans, growth stats per region, and so much more. Find 25 unique slides inside, picture placeholders, and over 90 color themes.

29. Puckup Brand Guidelines Infographic PPT

Not sure how to make a branded presentation? Don’t worry, because the PUCKUP infographic template PPT is surprisingly easy to use. All elements are editable with a couple of clicks.

This infographic template for PowerPoint is great for presenting your brand. Easily add your logo, your company’s color palette and typography, and voila! It’s way better than free presentation graphics.

30. Brand Guidelines Infographic PowerPoint Template

Here’s an elegant choice for presenting your brand. Not all infographic PPT options have to be bright in order to be eye-catching. This template is the go-to download for 2024.

This infographic PowerPoint has everything you need to crush your branding proposal:

• 34 unique slides
• picture placeholders

Free presentation graphics may fall short for your brand needs. Choose this one instead!

31. Funnel Infographic Template for PowerPoint

Logistics rule the world in 2024. Are you trying to show the strength of your business’s processes? An infographic template PPT like this is a top choice.

Use each of the professional infographic slide designs to explain things like:

• case studies
• business and marketing plans

32. Nursing PowerPoint Infographic Template

This colorful, creative presentation theme showcases your information and crafts a visual story. It’s an impressive tool for presenting medical-related topics. Unlike most free presentation graphics, it has many unique slides and color schemes.

This infographic in PowerPoint offers:

• light and dark background options
• editable elements
• an icons pack file

33. Mental Health PowerPoint Infographic Templates

This template has several color scheme options and PowerPoint infographic examples. Present with clarity, show your process and progress, and more.

There are easy-to-customize layout options, in both light and dark backgrounds. It also features tons of icons and picture placeholders.

34. Market Research Infographic PowerPoint Template

In need of top PowerPoint presentation graphics for your market research pitch? This one will do. It’s a great pack that includes:

• 15 unique infographic slide designs
• drag-and-drop image placeholders
• easy to change colors
• shapes and other elements

This doesn’t include the images, but everything else is right there. Try this one instead of free infographic templates for PowerPoint.

35. Hot Pitch Deck Infographic PPT

Next up is this stylish and modern infographic slide design. There are over 100 fully animated slides. Moreover, you’ll find:

• 2,000+ vector icons
• 100+ device mockups
• 50+ theme files
• and lifetime updates!

Use the master slides to quickly add a personal touch to this infographic template PPT.

36. Environment Infographic PowerPoint Examples

This infographic PowerPoint template comes with everything you need to create an environmental impact presentation. It comes packed with premium features like:

• 20 education and science slide designs
• .PPT and PPTX. files
• Fully editable and easy to use
• Documentation

37. PowerPoint Infographics Solutions

Work with a PowerPoint infographic template that offers everything you need right out of the box. These infographic PowerPoint examples feature:

• 50 ready-to-use slides
• Over 200 icons (PSD+EPS+AI+JPG+PNG+SVG+PPTX Vector)
• Color themes
• Objects are organized and grouped

38. ECO Infographic Template for PowerPoint

These infographic PowerPoint examples are great for putting together a sustainability infographic presentation. Use the high-quality illustrations and other great features:

• 33 unique slides
• Includes opening and closing slides
• 11 color variations
• Simple line vector icons
• Handmade infographics

39. Infographic PowerPoint Examples

No need to learn how to make an infographic in PowerPoint when you have access to this clean PowerPoint infographics template. Take advantage of its amazing features:

• 80+ unique slides
• 80+ fully animated infographics
• Resizable and editable graphics
• 16:9 widescreen ratio

5 Popular PowerPoint Infographic Slide Design Types

We’ve already established that infographics in PowerPoint are powerful storytelling tools. But let’s go one step further and look at specific examples of the best infographics. We’ll also see how to use them to explain concepts.

1. The Brain Infographic

Some dedicate their whole lives to studying the human mind, and yet there’s always something to learn! The value of a brain infographic is that it’s an intuitive way to show thoughts and ideas and how they connect.

Use an infographic and this tutorial to create a brain graphic that shows the pieces of a thought.

2. The SWOT Infographic

Strengths, weaknesses, opportunities, and threats: every business situation has them. You need a way to show them in your presentation. That’s where the classic SWOT infographic makes its impact.

When you lay out all four components, you’re likely to find insight while creating a strategy.

3. The Puzzle Piece Infographic

You’re probably familiar with putting together puzzle pieces in the real world. Don’t miss out on using this concept as an infographic! As a PowerPoint visual, puzzle pieces can show how the parts of an idea join into a cohesive whole.

Use this article to see how to use puzzle pieces. The best graphic PPTs often use them to tell a story of how everything fits together.

4. The Gantt Infographic

When you’re running a project, you need a way to show that many tasks are running side-by-side. That’s the purpose of a Gantt chart. It’s a special infographic that’s beloved by the best project managers.

Use our tutorial to see Gantt infographics in action . You’ll learn how to use them to plan a project and the resources you need to succeed.

5. The Funnel Infographic

A funnel is yet another infographic you can leverage in PowerPoint to explain a concept. Funnels show inputs, how they progress, and what they ultimately lead to.

Funnel infographics are common in explaining sales processes. They’re easy to build in PowerPoint with templates. Make sure to check out our tutorial on how you can use PowerPoint funnel infographics .

How to Customize an Infographic PowerPoint Template (Fast!)

So far, we’ve looked at powerful PowerPoint infographic templates. But you might be wondering how to use them to design infographic slides of your own.

Let’s learn how to customize three separate slides to build excellent infographics. We’ll use the PPTx Infographics template to rapidly build our infographic slides.

Let’s look at five example slides. These show how easy it is to customize a PowerPoint infographic:

1. Performance Gears

The best PowerPoint templates include abstract designs to build infographics for PPT. Use a little imagination, and there it is! These infographic PowerPoint slides might be perfect for expressing your idea.

Take this turning gear icon slide. In the updated version below, I’ve shifted the elements to show how teams at my company work together.

Simple drag-and-drop actions and grabbing icons from other slides brought this slide to life. Then, I updated the text to match my intent in this infographic template for PowerPoint.

2. Hierarchy Charts

If you work in a corporate environment, I’m certain that you’ve seen org charts before. These exist to show off the company’s reporting structure.

In this case, it’s as simple as typing in the placeholder boxes to update the names and titles. I’ve also added a photo in my example to really “put a face with a name” in my organization. This chart uses SmartArt, a built-in PowerPoint feature that’ll adjust the graphic as you adjust the text.

Learn more about SmartArt PPT infographics .

3. Brain Infographic

Brain charts are infographics that you’ll find in the best PowerPoint templates. They can show how you divide your thinking and showcase the “parts of the whole” that make up your strategy.

In the example below, I’ve left the same basic structure intact. I just updated the descriptions and some of the colors and icons. It’s a simple tweak that shows what my creative agency spends its time on.

Brain infographics are very popular, so we created a resource to teach you how to customize them. Check out our screencast to learn more.

4. Sales Report

PowerPoint infographic templates help you tell stories with your data. Slide 15 in our template is a great choice for creating a data-focused slide.

To edit a PowerPoint chart, edit the data that feeds it. Right-click on the chart and choose Edit Data. You’ll see an embedded version of Excel, Microsoft’s data powerhouse. Just type over the data placeholders, and your chart will update in real time.

Learn more about working with data in this PowerPoint tutorial .

5. The Conclusion Slide

It’s a mistake to think that the last slide is the end of your presentation. Instead, it helps to see it as the start of a conversation with your audience.

You know what’s the best part of PowerPoint infographic templates? Yes, that they include other useful slides. Slide 50, the conclusion slide, is perfect for every presentation. That’s because it can help you continue the conversation by sharing your details.

To update this slide, type over the placeholders. That adapts the slide to your brand-specific details.

For even more ideas and to learn how to create a conclusion side, don’t miss out on our tutorial .

Common PowerPoint Template Questions Answered (FAQ)

You’ve already seen infographic templates for PowerPoint. But you might still have questions about how to use PowerPoint to your advantage.

PowerPoint is an advanced app. It’s easy to use, but there are many professional-grade features. Let’s look at five common questions you might have as you level up your presentation skills:

1. Does PowerPoint Support Custom Fonts?

Every graphic designer is trying to gain an audience’s attention when presenting. It helps to use custom design options in PowerPoint. That sets the presentation apart from those who only use the built-in, standard fonts.

Try out custom fonts with the help of this tutorial .

2. What Size Should I Choose for My Infographic Slide?

The goal for your PowerPoint presentation is to use the full-screen space. You’ve got to set your infographic template PPT to the proper dimensions. Don’t waste any pixels!

Using pre-built PowerPoint infographic templates gives you several size options.

3. How Much Does PowerPoint Cost?

Microsoft has pivoted its business models in recent years. Once upon a time, businesses and power users would buy a license for the latest version of the app every few years. Now, it’s all about subscriptions.

Many users choose Office 365, a monthly subscription package to keep apps up to date. Another option is the free, browser-based version of the app.

4. Can You Create PowerPoint Infographics From Scratch?

Infographic templates for PowerPoint are perfect for creating interactive visuals. But you can also create PowerPoint graphics with the help of a feature called SmartArt.

5. What’s the Best Way to Present Data in PowerPoint?

Presentation graphics can include data. It’s far better to use a chart than to show data in a table or a wall of numbers that are hard to interpret. With the help of presentation graphics and charts, it’s much easier to explain trends and data.

Grab a Fresh PowerPoint Template With Great Infographic Slide Designs

Any of the best PowerPoint presentation templates from Envato Elements will help make your points clear. Choose the best format for your info. Put together just the right PowerPoint infographic slides that tell your compelling story.

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How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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The Ultimate Sales Playbook: How to Create Your Own with Examples for Success

Help your team succeed with the sales plays they need to close every deal.

Michael Windeler

Paul Bookstaber

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As a coach, it’s thrilling to see your game plan executed to perfection on the field. But it takes careful planning to get to the end zone. If your strategy is too complex, the team may get confused and fumble at a critical moment. Too simple, and you might not be ready when things go awry. What you need is an easy-to-understand sales playbook to guide your team to victory. We’ll walk through everything you need to know to create the right mix of winning plays that guide your sales team to big wins.

What you’ll learn

What is a sales playbook, what’s included in a playbook , benefits of a playbook, sales plays to include in your playbook, how to write an effective playbook, how to keep your playbook up to date.

• 7 sales playbook types and examples

Attain quota faster and speed up sales ops 

Learn how Sales Performance Management helps you connect customer data to sales planning and execution. 

A playbook is a comprehensive guide that outlines your team’s approach to selling. It compiles best practices, strategies, and tactics specific to the team and spells out roles, responsibilities, and objectives. The playbook also provides guidance and examples to help sales teams navigate through every stage of the sales process effectively.

What are sales plays?

Sales plays are specific strategies or steps that your sales team can follow during different parts of the selling process. Think of them as practical, easy-to-follow recipes for sales success. Each play is designed to handle a particular situation or challenge in sales, helping your team know exactly what to do and when.

Say you’re trying to engage a potential client who’s shown interest. An example of a sales play might be sending a personalised email, followed by making a phone call and then arranging a meeting. This straightforward, step-by-step approach can guide your reps toward higher chances of success.

( Back to top )

Just as every coach has their own playbook, a playbook is unique to every organisation. That said, there are often common elements. Here’s what’s often included:

Sales strategies and tactics

This section is the heart of the playbook. It includes detailed methods for engaging with customers, such as how to approach cold calls , effective emailing techniques , and tips for successful face-to-face meetings.

Customer personas

Here, you’ll find detailed descriptions of your ideal customers or buyer personas and insights into their buying habits. This information helps sales reps understand and empathise with potential customers’ challenges and pain points and form personalised solutions.

Scripts and templates

To maintain consistency in communication, your playbook should include scripts for calls and meetings, email templates for various scenarios, and guidelines for social media interactions.

Product information

A thorough overview of your products or services should also be included, showcasing features, benefits, pricing, and competitor analyses. This section is crucial for ensuring your team understands what they’re selling. It can also help when handling objections from prospects.

Sales process

This is where you detail how your team should engage with potential customers from initial contact to closing a deal. This is crucial as it provides a clear, company-specific roadmap, ensuring all team members follow a consistent, effective sales strategy.

Supporting training materials and best practices

To help new and existing team members, your playbook should have training resources, best practices, and tips from top performers — a mix of learning materials and real-world wisdom teams can emulate.

Tools details and resources

Information on CRM systems, sales enablement tools, and other technologies that support the sales process are important inclusions in your sales playbook. This ensures everyone knows how to use the tools at their disposal effectively.

Key performance indicators (KPIs)

This is a collection of all metrics and goals that sales reps should aim for. This includes targets expected of sales reps like total sales closed, the number of calls per day, conversion rates, or average deal size.

A playbook provides a structured approach to achieving sales goals. Here’s what a playbook brings to the table:

• Assists with training for new reps: Your playbook becomes a time-saving tool in onboarding new team members. It provides a clear, step-by-step guide on everything from conducting sales calls to closing deals , significantly reducing the time it takes for a rep to ramp up to peak efficiency.

• Makes selling more straightforward: Your sales team won’t have to guess the best way to handle different selling situations. A playbook gives them ready-to-use methods and tips so they can spend more time selling and less time figuring out their approach.

• Supports a consistent approach: Companies often want reps to use specific messaging and competitive responses. If you don’t outline this for sellers, they may just make it up as they go. Sales playbooks help everyone on your sales team talk about your products and deal with customers in a similar way. Customers have a consistent experience, which is good for your brand because it instils confidence.

• Shares success secrets: Sales teams can collect trade secrets from top sellers and share the most effective methods. That way, everyone can learn from them, which helps boost the performance of the whole team.

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When considering which sales plays to include, consider the specific challenges and opportunities your sales team faces. Examples include:

Prospecting plays

Develop a comprehensive strategy for identifying and reaching out to potential new customers. Focus on innovative techniques like using social media and crafting personalised outreach messages. Highlight the importance of understanding your target audience and tailoring the approach accordingly.

Lead qualification plays

Provide a detailed guide for evaluating whether a lead is likely to convert. Include a set of qualifying questions and criteria that sales reps can use to assess a lead’s potential. Emphasise understanding the customer’s needs and readiness to buy.

Ghosting plays

Equip sales reps with strategies for handling unresponsive clients. Offer examples of follow-up messages that show understanding, emphasising empathy while suggesting actionable next steps.

Product demo plays

Outline strategies for effective product demonstrations. Emphasise tailoring the demo to the customer’s needs and interests and preparing to address common questions or concerns. If any employees are new to presenting, this is a good chance to outline best practices and tips for public speaking.

Follow-up plays

Highlight the best practices for follow-up communications. Include references to previous interactions and continually add insights for each contact while addressing any new changes or developments that might affect the customer’s decision.

Closing plays

Outline steps and techniques to help your team close deals effectively, whether creating a sense of urgency, addressing last-minute objections, or getting the deal through procurement.

When drafting your playbook, think of it as setting up a game plan that ensures every player on your team knows the plays, understands their roles, and sees the path to scoring sales. Here are the steps to follow to ensure your playbook covers everything you want your sales team to know:

1. Assemble a diverse team

Form a group that includes sales leaders, frontline sales reps, marketing experts, and customer service staff. This team should represent different aspects of the customer journey and sales process. For example, sales leaders can offer insights on overall strategy, while frontline reps can share hands-on experience with customer interactions.

2. Define your sales philosophy

Clarify your company’s sales approach and values. Involve top management in this discussion to ensure the playbook aligns with broader business goals. Asking “What values should drive our sales interactions?” and “How do we differentiate our approach from competitors?” can help crystallise your sales philosophy.

3. Create customer personas

Work with the marketing department to develop detailed customer/buyer personas. These should be based on market research and existing customer data. For example, a B2B software company might have personas like Tech-Savvy Startup Owner or Cost-Conscious SME Manager.

4. Document the sales process with reps

Collaborate with sales representatives to outline each stage of the sales cycle . This process might include steps like lead generation, qualification , proposal generation, negotiation, and closing. Document tactics that have been effective at each stage, such as using case studies in proposals or specific negotiation techniques.

5. Develop strategies with team input

Use brainstorming sessions to develop sales strategies and plays for specific products and scenarios. This could include handling objections or unique selling propositions for different products. For instance, you might create a strategy for upselling additional services to existing clients.

6. Craft templates, scripts, and outlines

Develop practical tools like call scripts, email templates, and proposal outlines. These should be based on successful past communications and refined through team feedback. For example, create an email template for follow-ups after initial meetings.

7. Create tools enablement materials

Select the most effective tools and resources, such as CRM systems or sales enablement platforms, to enable your reps to sell and draft enablement materials to help them use these effectively.

8. Integrate training resources

Incorporate educational materials and training resources into the flow of work. This might include online courses, internal training sessions, and materials from top performers. Ideally, fold these into your CRM so they’re easily accessible as your reps go about their work. Also, determine the best ways to facilitate continuous learning and skill development.

9. Set goals with management’s insight

Work with sales leadership to establish clear performance metrics and goals. These should be specific, measurable, and aligned with both individual sales role objectives and the company’s broader objectives. Goals might include sales quotas , conversion rates, or customer satisfaction scores.

Your playbook shouldn’t be static. It needs regular tune-ups to stay relevant and practical. Like a coach tweaks a team’s playbook for every season — sometimes even mid-way through a game — you should regularly refine your sales strategies to align with changing market and customer needs. Set times for regular playbook reviews, like at the beginning of each quarter, to ensure it stays in step with the market.

Keep a close watch on customer behaviour and preferences, adapting your sales approaches and personas to reflect the current landscape. Above all, keep your playbook accessible, user-friendly, and well-organised, making it an effective tool for your team’s success.

7 playbook types and examples

Creating a playbook from scratch can be daunting, but you don’t have to start with a blank page. To help you get the ball rolling, here are examples of some different types of sales playbooks. Think of these are starting points, which you can customise to fit your team’s unique needs and sales goals:

1. Classic playbook

Envision this as the comprehensive guide for your sales team. It includes everything from identifying target customer personas to detailed strategies for each stage of the sales cycle. For example, if your product is an educational app and your target audience is busy parents, the playbook might include specific conversation starters for parent-teacher meetings, tailored email templates for follow-ups, and objection-handling techniques specifically addressing common parental concerns.

2. Start-up playbook

This one’s tailored for emerging businesses, focusing on fundamental sales strategies and innovative marketing. For a new coffee subscription service, the playbook might suggest leveraging social media platforms for brand awareness, using influencer marketing to reach a broader audience, and guerrilla marketing tactics like pop-up events or collaborations with local businesses to create buzz.

3. Product-specific playbook

This playbook zeroes in on effectively selling a particular product, like a high-tech home appliance. It would detail the appliance’s features, benefits, and competitive advantages. Sales strategies might include a comparison guide (a side-by-side look at your product vs. competitors’ products), case studies of satisfied customers, and tailored scripts for in-store demonstrations.

4. Account-based playbook

This is perfect for targeting high-value accounts such as large corporations or specialised sectors, as these accounts typically require more attention. It would outline methods for identifying and engaging key decision-makers, tips for personalising pitches, and strategies for nurturing these relationships.

5. Solution selling playbook

Designed for complex, consultative selling scenarios driven by an overarching problem. This playbook would guide sales reps in diagnosing the problem, presenting a tailored solution, and navigating lengthy decision-making processes. It could include questionnaires to uncover client needs, presentation templates for solution proposals, and strategies for effective follow-up.

6. Social selling playbook

This is ideal for teams incorporating social media into their sales strategy. A solution-selling playbook might include best practices for engaging potential customers on platforms like LinkedIn, tips for creating compelling content on Instagram, and strategies for using Facebook ads to generate leads. It could also cover how to transition online interactions into sales opportunities.

7. Remote sales playbook

Essential for teams that operate primarily in a virtual environment, this playbook covers techniques for effective video sales calls and virtual engagement, including how to set the scene for a professional backdrop during video calls, how to use engaging presentation tools, and how to build rapport over a screen. It might also include recommendations for CRM and sales tracking tools suited for remote teams.

Remember, these are just starting points. The most effective playbooks are tailored to your team’s unique selling environment, market conditions customer profiles, and sales goals.

Sales playbooks fuel future wins

Crafting and refining your playbook is not a one-time play. It’s an ongoing effort that must adapt to shifting markets and the growth of your team. Regularly updating your playbook keeps your sales strategies fresh, relevant, and ahead of the competition. Continuous refinement and adaptation will also keep your team agile, focused, and prepared for whatever the sales field throws at them.

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Paul Bookstaber is a writer at Salesforce. He has a decade of experience in content marketing in B2B tech. Before that, he published a magazine and ran a tabloid blog. Today, he splits his time between Florida and the Mountain West, and loves to hike, ski, and watch Bravo. He is in a polyamorous ... Read More relationship with Luke and Roger, who are cats.

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