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• PESTEL Analysis, SWOT Analysis and Risk Analysis of  New Zealand

New Zealand PESTLE Analysis & Macroeconomic Trends Market Research Report.

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1 . PESTEL Analysis, SWOT Analysis and Risk Analysis of  New Zealand

New Zealand  PESTEL Analysis

This report covers  New Zealand' s PESTEL (political, economic, social, technological, environmental and legal) analysis.

New Zealand  SWOT Analysis

This market research report covers SWOT (strengths, weaknesses, opportunities and threats) analysis for  New Zealand .

New Zealand  Risk Analysis

This market research report covers current and future business risk analysis for  New Zealand  along with macroeconomic factor analysis.

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Market Research in New Zealand

New Zealand is in the Pacific Ocean. 

The Maori called it the “Land of the Long White Cloud,” and it comprises around 600 small islands. It has two main island masses – The South Island and the North Island. Its total land area is 268,000 square kilometers (103,500 sq. mi). Most of New Zealand’s population lives in Auckland, with the city of Wellington being its capital. 

English is New Zealand’s primary language. It boasts of a population of 4.9 million, with most persons being of European origin. 

Seasons in New Zealand

Spring is in September-November while summer is between the months of December – February. Fall is between the months of March-May and rounding up the seasons is winter from June -August. Temperatures along the coast tend to be mild. If you go inland, you can get temperatures as low as -10C. Travelers to the far north will experience subtropical weather. 

New Zealand has many scenic trails and picturesque locations. You can even hike through some of Lord of the Rings filming locations (yes, you heard right). It can make you feel as if you are in Middle Earth. New Zealand offers both sides (and the middle) of the world. You can jump off one of the world’s highest cliffs in Queenstown. Alternatively, you can visit the illuminated caves in Waitomo Glowworm.  

Investing in New Zealand

New Zealand, a developed country operates under a mixed market principle. Apart from the service sector, their economic drivers include agriculture, fishing, and horticulture. Opportunities are ripe for developing those sectors into more prominent and more effective industries. 

Agriculture

Agriculture is the forerunner in New Zealand’s business industries. Pastoral farming, including sheep farming, beef cattle rearing, and the new but popular deer farming, makes up the most substantial part of this sector. Dairy farming also shares a piece of the pie, with New Zealand supplying 2.2 % of global demand for milk. 

Kiwifruit is the most significant export product from New Zealand. Farmers also grow fruit such as cherries, apricots, peaches, and plums. Also, they produce grapes for the local wineries and exportation to markets. Known as viticulture, it is a growing industry in New Zealand.  

New Zealand exports a large amount of wood to Australia, China, South Korea, and Japan. 

Natural sources are abundant in New Zealand. Oil, gas, iron ore, coal, silver, and gold are some of the primary natural resources mined in New Zealand for export.

New Zealand has a vibrant fishing industry that exports approximately 90% of its catch. The country’s fishing territory encompasses 2.5 square miles. Demand for fish continues to grow as consumers seek healthier choices in food. New Zealand is into fish farming, and seafood such as oysters and mussels are all up on the export table. 

Benefits of Doing Business in New Zealand

The government offers tax incentives to encourage investment. Some key features include:

• Double taxation relief 
• Income exception for overseas investment which can mean up to 4-year tax exemption 
• Corporate tax rate of 28%
• No capital gain tax for most investments

About Market Research in New Zealand

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Market research trends in 2022 – what to expect

Stephen Walker , Regional Director, NZ, Toluna, a tech company operating in the market research space, talks about the key changes experienced within the industry in 2021, and how these will affect us in 2022.  

After a year of unprecedented disruption in 2020, followed by a constant state of uncertainty in 2021, brands have recognised the need to stay on top of ever-changing consumer behaviour and sentiment, which has brought technology-driven market research and automation to the forefront.  

Increasing speed of insights   

Although we’ve been talking about real-time data for a while now, the industry hasn’t quite caught up with just how quickly insights can be delivered. Thanks to advancements in research technology, the speed of data collection has accelerated at lighting speed, providing brands with the opportunity to not only gather intelligence faster, but to watch the responses coming through in real time. But the majority of brands are still thinking about research in traditional terms, approaching 10-14 day deadlines as ‘quick turnarounds’, without realising that insights can be delivered in as little as 24-48 hours. 

As more brands begin to truly understand the new speed at which they can access consumer insights, this will ultimately change the way they approach market research in 2022 and beyond. Quick and robust results, with shorter, more regular surveys will become the norm for brands who need to keep their finger on the pulse.  

Hyper-segmentation and the multi-faceted consumer 

In line with our changing, multi-dimensional society, market research will need to evolve in 2022 to better address the diversity in populations. Hyper-segmentation will become vital as research moves from simply defining key attributes of a person – such as age, social class, wealth, gender, et cetera—to create insights that are uniquely relevant to a consumer as an individual.  

Market research will continue to evolve in a way that better considers the complex and multidimensional nature of consumers. For example, a person may be passionate about sustainable living, growing their own food, recycling, and driving a Tesla, while also enjoying international travel and flying thousands of kilometres via plane—one of the world’s biggest polluters.  

Research needs to follow the complex and sometimes contradictory nature of consumer behaviour so that it can deliver the information brands need to make key decisions in how they market their products and services. And technology, driven by innovation in artificial intelligence, will be the key to capturing this complexity—delivering truly agile, responsive insights about consumers that enable brands to remain relevant to their customers.  

The integration and democratisation of data   

With the pandemic impacting staffing levels, both due to cost cutting measures and employee shortages, teams across the board are becoming leaner. With dedicated Insights teams shrinking, marketers are under increasing pressure to take on more responsibility, becoming more hands-on with research and insights. But thanks to the advancements of research technology, combined with proven research methodologies, data can now be easily interpreted by just about anyone. The most junior members of an organisation’s marketing team are now able to interact with data and glean key insights, and this ease of use will see the democratisation of data become ubiquitous in 2022. No longer reserved for the experts, staff across all levels of an organisation will have access to key insights to inform their decision making.  

We also expect to see more integration and data connectivity within organisations. We’ll see data stacks connecting directly into marketing stacks, informing media planning, media buying and other activities. As consumer data is constantly updated and refreshed with the most up-to-date psychographics and buyer-graphics, with the most intricate details about the hyper-segmentation of their customer, it will automatically feed into other areas of the organisation to help inform strategic decision making across the board.  

The socially conscious consumer  

When it comes to consumer sentiment, our regular Covid-19 Barometer research has shown us that consumers have changed significantly over the past 18-24 months. In addition to living through a global health crisis, the economic concerns and major political, social and environmental issues raised over the past two years have drastically changed consumer behaviour. Now, Kiwis have found themselves re-evaluating the things that matter most to them – spending more time with loved ones, becoming more socially and environmentally conscious, and supporting brands that align with their personal values, with many looking to support smaller businesses and locally made.  

Moving through to 2022, we expect consumers will continue to search for positive connections—making feel good purchases, dropping unethical brands in favour of socially conscious ones, and continuing to make more environmentally friendly choices. In 2022, it will be increasingly important for companies to monitor their own brand health and future relevance, to ensure they continue to align themselves with their core customers as their sentiments evolve and change over the course of the year.  

About Stephen Walker

You may like these posts, the brand experience gap: why nz brands are facing their biggest challenge yet, tiktok and the next creative renaissance, why ai can’t replace pr (yet), an exhilarating rockit ride, 2024; the race to “identity resolution”, leave a reply cancel reply.

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We are an independent data science and market research consultancy that specialises in local business data collection and market demand analysis.

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Top 5 market research companies in New Zealand for 2020 

In 1920’s America, a man named Daniel Starch came up with the theory that advertising had to be “seen, read, believed, remembered, and most importantly, acted upon, in order to be considered effective.”  Mr. Starch put this into practice by walking around the streets of Boston asking strangers questions about what ads they remember reading in publications - and thus, market research was born. 

1.  Fiftyfive5

Insights consultancy Fiftyfive5 is the ‘it kid’ on the Australasian market research scene.  Taking its namesake from a lesser-known Albert Einstein quote, Fiftyfive5 helps clients define the right questions to ask in order to unlock insights and opportunity.  The Sydney-headquartered market research company has been serving businesses across Australia, New Zealand and Singapore (such as Bayer, Woolworths, Starbucks, Lion and Australia's Commonwealth Bank) since 2010.  More recently, Fiftyfive5 merged with GalKal, another market research organisation, to form what is now Australasia’s largest independent consumer insights company.

With over 120 staff and offices in Auckland, Sydney, Melbourne and Singapore, Fiftyfive5 has been on an expansion warpath and hiring spree, picking up a heap of new clients along the way.  One of the company’s recent successes is its 2018 win from the two-yearly Research Association Effectiveness (RAE) Awards - Fiftyfive5 was given the Sustained Success Award in recognition of its long-term partnership with Lion New Zealand, spanning over eight years and 120 different projects.  Keep your eyes on Fiftyfive5 - we imagine they’ll continue to grow throughout 2020 and beyond!

2.  Kantar Insights NZ (TNS and Colmar Brunton)

The parent company of both TNS and Colmar Brunton, two of New Zealand’s most well-known market research agencies, Kantar Insights NZ is one of the APAC branches of Kantar Global.  Kantar itself , the world’s largest insights network, is about to be owned by owned by Bain Capital, who are in discussions to purchase a 60% majority share of the company (valued at $4B) - so Colmar Brunton and TNS have one hell of a mothership backing them. 

3.  TRA

If you’re looking for an intriguing and innovative insights partner whose website makes you say, “woah…what?”, look no further than TRA.  Previously known as The Research Agency, TRA is a relatively young company (launched in 2007) with an impressive portfolio of clients and projects across New Zealand and Australia.  They’ve done a good bit of qualitative research, survey and brand work for organisations such as Te Wānanga a Aotearoa, Auckland Transport, Joylab, Mercury, Lion and more.  

TRA’s philosophy is different than traditional market research agencies, both philosophically and aesthetically – they focus heavily on brand and design (which you’ll be able to tell immediately from their website and award-winning Auckland office ) as well as customer-centricity.  What’s next for TRA?  Though they do keep their client work close to the chest, they’re developing their ‘Labs’ function, an exploratory R&D sandpit where they can test out innovative new ideas.  Stay tuned.

4.  UMR Research

UMR Research is one of New Zealand’s go to pollsters - though they specialise in politics and primary industries, UMR has conducted market research across a myriad of different topics (the New Zealand flag, the Hobbit and Kiwi elections, to name a few) over the two decades they’ve been in business.  The Wellington-based research company is a long-time associate of the Labour Party (currently serving as the go-to pollster for PM Jacinda Ardern) and were heavily involved in political polling before, during and after the 2017 election.

5.  Ipsos

If you’re looking into market research organisations, chances are you’ve stumbled across Ipsos.  The global market research giant is the 3rd largest in the world, with offices in most major cities and over 5,000 clients.  Its New Zealand branch, based in Auckland, has recently brought a number of renowned researchers onto the Directorial team, including Amanda Dudding and Amrutha Murthy (both previously at NZ Post).  Ipsos has a number of different primary offerings, with a focus on delivering clients robust research around consumers, brands, healthcare, customer experience , employee satisfaction and more.

Towards the end of 2019, Ipsos Australia and New Zealand launched ‘Creative Excellence’, a specialist division designed to nurture advertising creativity and drive measurable business results.  This dedication towards helping clients’ advertising rise above competitors has paid off for Ipsos globally - four of their US-based customers (Budweiser, Ad Council, Clorox and Zillow) won nine awards between them at the 2019 Advertising Research Foundation (ARF) David Ogilvy Awards.  With the launch of the Creative Excellence division in Australia and New Zealand, there’s a good chance that A PAC clients will be seeing similar successes soon.

Congratulations, once again, to our clients @budweiserusa @Clorox @zillow & @AdCouncil for your David Ogilvy #Awards . We are proud to have produced #research used in your award-winning campaigns. #ARFogilvys #news #marketing #advertising https://t.co/Gby6R047oy — Ipsos News and Polls (@IpsosNewsPolls) October 25, 2019

Further Reading

• Top 5 big data analytics companies in Auckland
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• Top 5 big data analytics companies in Wellington

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There are 9 Companies in New Zealand that provide Market Research Services!

New Zeeland has registered one of the biggest IT growth rates in the world between 2015-2019, increasing its digital capabilities by 64% based on data provided by “ iStart ”. Based on the latest data provided by the New Zeeland government, in 2019 there were around 21.000 IT companies in the country including multinational corporations, foreign investors, and local startups that enroll in the IT industry more than 120.000 professionals.

Discover Top IT Companies in New Zealand specialized in Market Research including Data Analysis and Reporting, Interviews, Observational Research, Surveys and more.

In the realm of business, knowledge truly is power. Market Research Services equip you with the insights needed to make informed decisions, tailor strategies, and stay ahead of the competition. Let's delve into the world of Market Research, shedding light on what it encompasses, its benefits, and how to find the right partner for your project. Market Research Services are the guiding light that illuminates your business's path. These services involve systematic collection and analysis of data related to your industry, competitors, and target audience. By understanding market trends, customer behaviors, and competitive landscapes, you gain a comprehensive picture that informs your strategic choices.

Handpicked companies  •  No obligation to hire  •  100% risk-free

Featured Companies in New Zealand

This month, the following Market Research companies managed to provide an outstanding service and support. It's worth taking a look.

Plato Verified Company

Christchurch ,  New Zealand

We're an integrated agency focused on partnerships and delivering real world results

Traction Marketing Verified Company

Traction Marketing, led by Jordana and Chris Clarke, excels in digital marketing for B2B companies exporting overseas.

SEO Enforcer Verified Company

Wellington ,  New Zealand

We are Wellington search engine optimisation specialists. An Upper Hutt SEO agency providing SEO services for Google business listings and websites.

Explore Top Market Research Companies in New Zealand

Prizm Digital Marketing Agency New Zealand Verified Company

Auckland ,  New Zealand

PRIZM Digital New Zealand (NZ) is the Auckland branch of a globally renowned digital marketing agency, PRIZM Group.

Multiverse Digital Verified Company

Our Mission Is To Help and Deliver Remarkable Results For Our Clients. We Put Customers and Results At The Heart Of Everything We Do

Conversion Marketing Verified Company

North Shore ,  New Zealand

We don't go online...we live online!

Pure SEO Verified Company

Pure SEO is a Google partnered digital marketing agency. We help brands connect with their audience and fully utilize the potential of the web.

Magnum Advertising

Magnum is New Zealand's leading global-to-local strategy, design, and production specialists exclusively servicing multinational brands.With a rich an...

Human Digital Verified Company

Websites, Digital Marketing, Customer Experience

Filter Market Research Companies in New Zealand by Cities

Dive deeper and find the company you need close to you or, from a specific city you prefer. Some of the best companies come from smaller places

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TechBehemoths is the world's most advanced and user-friendly platform to match IT Companies with real clients without hustle.

ICT Industry in the New Zealand: General Profile and Insights

New Zealand registered one of the biggest IT growth rates in the world between 2015-2019, increasing its digital capabilities by 64% based on data provided by “ iStart ”. Based on the latest data provided by the New Zealand government, in 2019 there were around 21,000 IT companies in the country including multinational corporations, foreign investors, and local startups that enroll in the IT industry more than 120,000 professionals. 

According to PayScale the average salary in the IT sector is $3000 USD/Mo - making IT professionals one of the best-paid workers in the country. All these results were reached with the common effort of government and SMEs that created and developed an attractive business environment, especially in the digital sector. 

Why working with New Zealand IT companies

New Zealand's ICT companies have earned an international reputation for being flexible, resilient, adaptable, and entrepreneurial. Many high-profile projects have come out of the country’s ICT industry, thus improving the local IT industry's reputation on the global market and made out of New Zealand web and software companies a trusted IT hub. 

What to pay attention to when working with New Zealand IT companies

On the other hand, New Zealand IT companies face challenges with enrolling a new workforce. Since the demand for digital products and services is increasing from both local and international clients, there are not enough professionals to cover the requests. This leads to limited capacities of local IT companies in providing the needed services. 

Based on a report from 2019 released by International Data Corporation , 3 out of 10 projects of New Zealand IT companies are postponed or hung in the queue, which may be sometimes a frustrating experience for clients. However, New Zealand prefers rather attracting a workforce directly from other countries by offering facilities to professionals and convincing them to relocate to the country which may help companies to catch up and increase their working capacity. 

At the same time, timezone differences is another possible challenge. International companies need to be aware that we work a different timezone so we may need to take morning or evening calls

How reliable are New Zealand IT companies

New Zealand companies implement the highest standards not only in Technology but also in business. Having as a reference Australian and US companies, the local web and software agencies are well known for being flexible, resilient, adaptable, and entrepreneurial. 

Also, the level of project management in New Zealand IT companies is high enough to compete with regional and international corporations. 

How does the New Zealand IT industry relate to the neighboring countries?

On the regional level, the New Zealand IT industry competes with the Australian one, mostly. Both industries face the same challenges and have almost the same opportunities but rank differently in the global index. 

While both are confronting a shortage of tech professionals even with a well-developed IT infrastructure, Australia chooses to solve the problem with outsourcing while New Zealand companies rely on government policies that facilitate professionals from specific countries to relocate and find a job in the IT industry at one of the 21K+ companies present on the local market. 

Comparing the data from IDC research , New Zealand will probably be the winner with such an approach in the long run, while Australia has to increase its attractiveness to remain competitive. 

How is the Business Environment in New Zealand?

In 2020, New Zealand's business environment was characterized by its ease of doing business, as it ranked first out of 190 economies in the World Bank's Ease of Doing Business Index , highlighting its efficient regulatory framework, protection of property rights, and strong contract enforcement.

Additionally, New Zealand maintained a strong credit rating of AA from Standard & Poor's, reflecting its stable and well-managed economy. The country's low corruption levels, as indicated by its ranking of 1st in the Transparency International Corruption Perceptions Index, further contributed to its favorable business environment in 2021.

According to Andrew Hillstead from  Psychoactive Studios ,  New Zealanders are known for their innovation, initiative, and professionalism, especially in the ICT industry. Though because of the low population, finding specialists can be difficult. Some of the world's best web design agencies are based in New Zealand.

Wellington and Auckland - among the best cities for IT businesses in New Zeeland

Andrew also states that  Wellington has the highest capita of creative and tech businesses in New Zealand. It is New Zealand's home of art, design, and IT, Wellington is small and mighty, while Auckland is much larger and may offer greater opportunities for some companies

Both Wellington and Auckland have a strong talent pool in the IT sector. New Zealand has a robust education system that produces highly skilled graduates in computer science, engineering, and related disciplines. The presence of reputable universities and technical institutes in both cities ensures a steady supply of qualified professionals for IT businesses. Furthermore, the cities' multicultural environments attract diverse talent, fostering innovation and creativity.

This article was created together with prominent figures and professionals coming from reputable  IT companies in New Zealand. Special credits:  Andrew Hillstead

What is Market Research and what are its benefits for your projects?

In the realm of business, knowledge truly is power. Market Research Services equip you with the insights needed to make informed decisions, tailor strategies, and stay ahead of the competition. Let's delve into the world of Market Research, shedding light on what it encompasses, its benefits, and how to find the right partner for your project.

Market Research Services are the guiding light that illuminates your business's path. These services involve systematic collection and analysis of data related to your industry, competitors, and target audience. By understanding market trends, customer behaviors, and competitive landscapes, you gain a comprehensive picture that informs your strategic choices.

Market Research comprises a range of essential components. It commences with identifying your research objectives, followed by data collection through surveys, interviews, and data analysis. It examines consumer preferences, buying habits, and prevailing market conditions. Armed with this knowledge, you can fine-tune your marketing efforts, enhance product offerings, and optimize business strategies.

Modern Market Research leverages cutting-edge tools and technologies. Advanced data analytics platforms, customer relationship management (CRM) systems, and online survey tools streamline the research process. These tools enable data to be collected, organized, and analyzed efficiently, resulting in actionable insights that drive your business forward.

Companies seeking Market Research have diverse options to choose from. Specialized IT companies and digital agencies offer distinct expertise to fulfill your research needs. Whether you require consumer behavior analysis, competitor profiling, or market segmentation, these services tailor their approach to align with your unique goals.

Engaging with a specialized IT company or a digital agency for Market Research yields a host of benefits. These partners bring in-depth industry knowledge, experience with various research methodologies, and a fresh perspective. They enable you to decipher trends, identify emerging opportunities, and make informed decisions, ensuring that your business strategy is rooted in data-driven insights.

Selecting the right Market Research provider is pivotal for success. Look for a partner with a proven track record, industry expertise, and a thorough understanding of your business domain. Effective communication, a collaborative approach, and a willingness to adapt are also crucial traits to seek. A strong provider should not only deliver findings but also help you interpret and apply them strategically.

With a vast listing of over 1820 companies across 34+ countries, TechBehemoths.com simplifies your quest for the ideal Market Research partner. The platform empowers you to compare providers based on their expertise, track record, client feedback, and geographical location. It's a valuable resource to aid your decision-making process, ensuring you find a Market Research provider that aligns seamlessly with your project needs.

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Market Research Companies in New Zealand

Are you searching for the best Market Research agency in New Zealand? Businesses need detailed market data and industry analysis to make educated decisions. Hence, any business must hire the most proficient market research companies in New Zealand that use top-notch research methodologies that present reliable information on products, demographics, trends, industries, etc. To help you identify the industry specialists, GoodFirms has prepared a detailed list of marketing research firms in New Zealand with proven records. Find information based on their quality, reliability, and ability to assist your selection process and help find the top market research companies in New Zealand for your business.

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Best Market Research Agency in New Zealand | List of Marketing Research Firms New Zealand

Nexus Planning & Research

Founded in 2003 by Richard Dunbar to bring together his diverse background in strategic planning, economics and market research. From a springboard start in tourism and local government sectors, moved to complete a series of ... read more about Nexus Planning & Research

Reid Research Services

The quality of fieldwork depends, to a large extent, on the investment made in staff training. Therefore staff training is emphasised at all levels and is considered an ongoing task to maintain highest quality standards. ... read more about Reid Research Services

UMR Research

WE PROVIDE TRUSTED RESEARCH RESULTS AND ADVICE TO SOME OF THE COUNTRY’S MOST INFLUENTIAL LEADERS AND ORGANISATIONS We help our clients understand the public, their customers, and their stakeholders, and use those findings to develop ... read more about UMR Research

Colmar Brunton

We are New Zealand's most recognised market and social research and insights agency

Phoenix Research

Phoenix Research is a long standing member of the Research Association (previously AMRO, Association of Market Research Organisations) which includes all the major market research companies in New Zealand. Professional staff are members of the ... read more about Phoenix Research

Phone Logic

I have been in the telemarketing and telesales industry since 1986 (UK and NZ). After moving to NZ in 2002 I continued to apply my skills in this field for several different companies before I ... read more about Phone Logic

Perceptive is the leading technology-based insights agency. Trusted by Australasia's most loved brands, our award-winning team of researchers, data scientists, analysts, and strategists use the latest technologies to unlock profitable new insights for our clients.

Datamine Limited

A leading data and analytics consultancy and product developer, Datamine works collaboratively with businesses to implement smart, data-driven commercial strategies using techniques from applied statistical modelling to data science.  With over 20 years’ experience, Datamine ... read more about Datamine Limited

Professional Sales

Professional Sales is a unique New Zealand Company, leading the industry in the provision of sales and marketing solutions. Professional Sales Ltd. was started in 2014 and our headquarter is based in Auckland New Zealand. ... read more about Professional Sales

We know how to create holistic strategies that work, we don’t trade in hyperbole, we test and measure. We love logic, understand human nature and combine both with cutting-edge tech. Are your goals something like ... read more about Rocketshp

Ambitious Aotearoa

Ambitious Aotearoa is a digitally led, full service creative agency based in Wellington. We offer services ranging from visual identity design, website development and creative ideation through to media strategy, planning and buying services. The ... read more about Ambitious Aotearoa

A catalyst for digital transformation, seamlessly blending business, technology, and design. Our global footprint spans the Middle East, Europe, Australia, and New Zealand, where we specialize in crafting impactful experiences for government and private enterprises. ... read more about Odla

Moustache Republic

The seeds for Moustache Republic were sown by founder Tony Hou in 2009. Already a highly talented developer, Tony was looking for a new challenge; that challenge was the world of ecommerce. The more he ... read more about Moustache Republic

DigitalxMarketing

At DigitalxMarketing, we deliver results to help your business grow.  By using research tools and data we take a holistic approach to how that can be done. The solution for your business should be tailored ... read more about DigitalxMarketing

Parachute Digital Marketing

Sales driven online marketing and lead generation service for new and existing businesses in Canterbury and the South Island. We send qualified sales leads direct to our business partners with $0 up-front cost.  We do ... read more about Parachute Digital Marketing

AV Consutling

Based in St Heliers, Auckland, at AV Consulting, we work with clients across New Zealand to develop their marketing strategy, enhance their online presence, and manage online advertising campaigns.  With us, you appear in front of ... read more about AV Consutling

Tandem NZ Limited

Unlike other digital agencies in New Zealand, we provide A-Z digital solutions for your organization. We provide a full-service solution from Basic static web pages, to user interactive sites To integration with big players like ... read more about Tandem NZ Limited

Strategy Collective

Our team includes company owners, directors, and skilled professionals — leaders in their field who understand, first-hand, the realities of being in business today.  We have stacked our deck with experts from across the entire ... read more about Strategy Collective

AffordIT Limited

We are 100% NZ-owned & operated firm based in AKL aiming to provide the most reliable & affordable web-design, digital marketing, mobile apps and software services. We have been helping local businesses and around the ... read more about AffordIT Limited

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ONLINE PANEL IN NEW ZEALAND | Market Research in New Zealand

New Zealand at a glance

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GDP Total (PPP)

$199 billion / $40.266 (per Capita)

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37.9 years old

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The stock market will drop 32% in 2025 as the Fed fails to save the economy from a recession, research firm says

• The S&P 500 will plunge 32% in 2025 as a recession finally hits the US economy, BCA Research predicts.
• The firm said the Fed will fail to prevent a recession as it takes its time cutting interest rates.
• Rising unemployment and constrained credit will curb consumer spending, worsening the downturn.

The stock market will crash 32% in 2025 as the Federal Reserve fails to prevent a recession, according to the most bearish strategist on Wall Street.

Peter Berezin, chief global strategist at BCA Research, said in a recent note that a recession will hit the US economy later this year or in early 2025, and the downturn will send the S&P 500 tumbling to 3,750.

"The consensus soft-landing narrative is wrong. The US will fall into a recession in late 2024 or early 2025. Growth in the rest of the world will also slow sharply," Berezin said.

Part of Berezin's bearish outlook is based on the idea that the Fed will "drag its feet" in cutting interest rates, and the central bank will only meaningfully loosen financial conditions until a recession is apparent.

By then, it will be too late.

Berezin highlighted that the labor market is weakening as job openings decline materially from their post-pandemic peak. An ongoing decline in the quits rate, hiring rate, and recent downward revisions to the April and May jobs report also point to a slowing labor market.

"Two years ago, workers who lost their jobs could simply walk across the street to find new work. That has become increasingly difficult," Berezin said.

The June jobs report showed the unemployment rate ticking higher to 4.1% from 4.0%, yet another sign of some mild weakness in the jobs market.

Rising unemployment could ultimately lead to consumers reducing their spending to build up their "precautionary savings," Berezin said, and that will happen as consumers' ability to borrow money narrows due to rising delinquency rates.

Ultimately, a negative feedback loop will develop in the broader economy, which will send the stock market reeling.

"With little accumulated savings to draw on and credit availability becoming more constrained, many households will have little choice but to curb spending. Decreased spending will lead to less hiring. Rising unemployment will curb income growth, leading to less spending and even higher unemployment," Berezin explained.

And perhaps most importantly, the Fed's plan to blunt any economic decline via interest rate cuts simply won't work.

"It is important to recognize that what matters for the economy is not the fed funds rate per se, but the interest rate that households and businesses actually pay," Berezin said.

For example, the average mortgage rate paid by consumers is around 4%, compared to current mortgage rates of around 7%.

That means even if the Fed cuts interest rates and mortgage rates decline, the average mortgage rate paid by consumers will continue to rise.

That principal also applies to businesses and the loans they hope to refinance in the coming years.

"These dynamics will trigger more defaults, causing pain for the banking systems. The problems that affected regional banks last year have not gone away," Berezin said.

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June 2024 Monthly Housing Market Trends Report

• The number of homes actively for sale was notably higher compared with last year, growing by 36.7%, an eighth straight month of growth.
• The total number of unsold homes, including homes that are under contract, increased by 22.4% compared with last year.
• Home sellers were more active this June, with 6.3% more homes newly listed on the market compared with last year and an increase from May.
• The median price of homes for sale this June remained stable compared with last year, at $445,000, however, the median price per square foot grew by 3.4%, indicating that the inventory of smaller and more affordable homes has grown in share.
• Homes spent 45 days on the market, which is two days more than last year.
• The share of listings that were delisted – while slightly higher than last year – has not spiked this spring, and has recently declined to 5.7% at the end of 2024H1.

According to the Realtor.com ® June housing data , the market stabilized as mortgage rates also stabilized in June due to better-than-expected CPI readings . While the median list price nationwide stayed the same as last year, homes continue to see a price increase on per square foot basis. The time a typical home spends on the market increased compared to last year, as the inventory of homes for sale continued to grow, but homes were still snapped up more quickly than pre-pandemic levels. Meanwhile, although sellers—who are often buyers themselves—may be a little more disgruntled this spring due to a slower market that is requiring more price-adjustment than sellers faced last spring, they are not delisting their homes at any higher rate than last year. Just 6.3% of listings were delisted in the middle of June and this rate has been relatively stable since February.

However, the total count of delistings has risen by 16.1% compared to the same time last year. How can the share of delistings remain relatively stable while the count grows so rapidly? The answer is that total inventory has also grown at about the same rate as delistings, so while a growing number of sellers have taken their homes off the market this spring, there has been a proportionally equal number of sellers who are keeping their homes on the market* .

The number of homes for sale improves but is still low compared with pre-pandemic levels

There were 36.7% more homes actively for sale on a typical day in June compared with the same time in 2023, marking the eighth consecutive month of annual inventory growth. This is also an acceleration from May, which was up 35% year-over-year. In the eight consecutive months of increasing inventory, the rate of growth in each subsequent month has increased. While inventory this June is much improved compared with the previous three years, it is still down 32.4% compared with typical 2017 to 2019 levels. This is a slight improvement from last month’s 34.6% gap, as inventory continues to slowly grow toward normalcy.

In June, as in the previous four months , the growth in homes particularly priced in the $200,000 to $350,000 range outpaced all other price categories, as home inventory in this range grew by 50.0% compared with last year, surpassing even last month’s high 45.1% growth rate. This increase is again primarily fueled by a greater availability of smaller and more affordable homes in the South .

The total number of homes for sale, including homes that were under contract but not yet sold, increased by 22.4% compared with last year, growing on an annual basis for the seventh month in a row and eclipsing last month’s rate of 20.6%.

The number of homes under contract but not yet sold (pending listings) increased by 2.4% which is unchanged from last month’s rate of 2.4%. After reports of consumer price growth flattening in May , mortgage rates fell sharply in June on expectations that the Federal Reserve will cut rates at the end of the year. Back in April we predicted that the growth in pending listings would slow , and this materialized in both May but idled in June. However, with rates falling and inventory growing, it is possible that sales could accelerate slightly in June’s reported numbers, after they declined by 0.7% in May .

However, sellers continued to list their homes in higher numbers this June as newly listed homes were 6.3% above last year’s levels and higher than May’s figure of 5.9%. This marks the eighth month of increasing listing activity after a 17-month streak of decline. Two factors have made listings activity more sensitive to changes in mortgage rates. First, many sellers are themselves also homebuyers. Second, many potential sellers with a current mortgage have a rate well-below today’s market rate, with 87% of outstanding mortgage loans at a sub-6% rate . The decrease in mortgage rates seen in June likely contributed to an increased pace of growth in listing activity. We expect selling activity to continue to normalize as rates inch their way down over the next year.

Regional and Metro Area Inventory Trends

The South and West Are Closest to Bridging the Inventory Gap

In June, all four regions saw active inventory grow over the previous year. The South saw listings grow by 48.9%, while inventory grew by 35.8% in the West, 21.5% in the Midwest, and only 12.5% in the Northeast. Compared with the typical June from 2017 to 2019 before the COVID-19 Pandemic, the South saw the smallest gap in inventory, down 17.2% compared with pre-pandemic levels, while the gap was 22.8% in the West, and much larger in the Midwest and Northeast, at 48.6% and 57.1%, respectively.

The inventory of homes for sale increased in all of the largest 50 metros compared with last year. Metros that saw the most inventory growth included Tampa (+93.1%), Orlando (+81.5%), and Denver (+77.9%).

Despite higher inventory growth compared with last year, most metros still had a lower level of inventory when compared with pre-pandemic years. Among the 50 largest metro areas, eight metros saw higher levels of inventory in June compared with typical 2017 to 2019 levels. This is down from 11 metros last month. The top metros that saw inventory surpass pre-pandemic levels were predominantly in the South and West and included Austin (+41.2%), Memphis (24.9%), and San Antonio (+24.0%).

The South saw newly listed homes increase the most compared with last year

Compared with June 2023, newly listed home inventory increased the most in the West, by 9.8%, whereas new inventory grew by 7.6% in the South, 2.1% in the Northeast, and 0.7% in the Midwest. The gap in newly listed homes compared with pre-pandemic 2017 to 2019 levels was also the lowest in the South, where newly listed homes were 14.9% below pre-pandemic levels. In comparison, they were down 30.2% in the West, 29.5% in the Midwest, and 32.7% in the Northeast. 

In June, 41 of the 50 largest metros saw new listings increase over the previous year, up from 38 last month. However, two large metros saw more newly listed homes this June compared with the typical pace of new listings from June 2017 to 2019 before the pandemic: San Antonio (+8.9%) and Jacksonville (+11.2%). The metros that saw the largest growth in newly listed homes compared with last year included Seattle (+30.5%), San Jose (+26.5%), and San Antonio (+21.8%). 

Homes are spending more time on the market compared with last year, but less than pre-pandemic levels

The typical home spent 45 days on the market this June, which is two days more than the same time last year and one more day than last month. June marks the third month in a row where homes spent more time on the market compared with the previous year as inventory continues to grow and home sales remain sluggish. However, the time a typical home spends on the market is more than a week (8 days) less than the average June from 2017 to 2019.

Regional and metro area time on the market trends

In the South, where the growth in home inventory has been the largest, the typical home spent five more days on the market in June compared with last year, while out West homes are staying on the market three days longer. However, in the Midwest (-1 day) and Northeast (-4 days), homes are still spending less time on the market than last year.

While all regions are still seeing time on the market below pre-pandemic levels, in the West, homes are spending only one day less on the market compared with the typical June from 2017 to 2019. Time on the market was eight days less than pre-pandemic levels in the South, 10 days less in the Midwest, and 15 days less in the Northeast.

Meanwhile, time on the market decreased compared with last year in 26 of the 50 largest metro areas this June, down from 30 markets last month. It decreased the most in San Jose, Chicago, and Providence (-9 days). Time on the market increased compared with last year in 22 of the 50 largest metros, including Phoenix (+14 days), Tampa (+8 days), and Jacksonville (+7 days). Four predominantly Western markets saw homes spend more time on the market than typical 2017 to 2019 pre-pandemic timing: Austin (+6 days), Portland (+4 days), and Oklahoma City (+1 day).

The median list price remained stable compared with last June, but the price per square foot continues to rise

The national median list price continued to increase seasonally, to $445,000 in June compared with $440,000 in May, and the median list price remained stable compared with the same time last year, when it was also $445,000. However, when a change in the mix of inventory toward smaller homes is accounted for, the typical home listed this year has increased in asking price compared with last year. The median listing price per square foot increased by 3.4% in June compared with the same time last year. Moreover, the typical listed home price has grown by 39.1% compared with June 2019, while the price per square foot grew by 52.6%.

While the percentage of homes with price reductions increased from 14.1% in June of last year to 18.3% this year, the overall share of inventory is a little higher (+1.3pp) with the shares seen between June 2017 to June 2019.

Regional and metro area price trends

In June, listing prices fell on a year-over-year basis in the South (-1.8%), where competitive home inventory has grown the most, but prices continued to increase in the Northeast (+5.6%), Midwest (3%), and West (+1.4%) compared with the same time last year. Controlling for the mix of homes on the market by looking at price-per-square-foot, prices in all regions showed greater growth rates of 2.6% to 7.2%. Among large metros, the median list price in Cleveland (+14.7%), Philadelphia (+11.3%), and Rochester (+9.3%) saw the biggest increases.

Meanwhile, all 50 large metropolitan areas have seen sizable price growth compared with homes listed before the pandemic. Compared with June 2019, the price per square foot growth rate in the largest 50 metros ranged from 24.4% to 81.9%. The markets where sellers saw the greatest increase in price per square foot included the New York metro area (+81.9% vs June 2019), Boston (+67.7%), and Tampa (+67.7%). Markets which saw the lowest return included San Jose (+24.4%), Baltimore (+24.6%), and New Orleans (+25.5%).

The share of price reductions was up compared with last year in the South (+5.1 percentage points), West (+4.5 percentage points), Midwest (+2.6 percentage points), and Northeast (+2.1 percentage points). Forty-seven of the 50 largest metros saw the share of price reductions increase compared with last June, up from 46 in May. Tampa saw the greatest increase (+10.9 percentage points), followed by Jacksonville (+9.7 percentage points), and Denver (+9.7 percentage points).

June 2024 Regional Statistics

June 2024 Regional Statistics vs. Pre-Pandemic 2017–19

June 2024 Housing Overview of the 50 Largest Metros  

* Note: Some metrics for the Las Vegas, Phoenix, and Rochester metro areas are under review and unavailable.

Methodology

Realtor.com housing data as of June 2024. Listings include the active inventory of existing single-family homes and condos/townhomes/row homes/co-ops for the given level of geography on Realtor.com; new construction is excluded unless listed with an MLS that provides listing data to Realtor.com. Realtor.com data history goes back to July 2016. The 50 largest U.S. metropolitan areas as defined by the Office of Management and Budget (OMB-202003).

* Note that not all listing sources report sales of a home to Realtor.com, so in order to calculate an accurate estimate of delisted homes, we use a subset of counties where consistent sales of listings is reported. As such, our estimates of total inventory when calculating delistings will be different from our overall estimates of inventory. While different, the national trend in delisting activity should be more accurate than estimates based on a sample that includes sources that lack, or are inconsistent in, reporting sold listings.

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Global Market Research: China leads world in GenAI usage while US leads in full implementation

Leaders note lack of understanding, business strategy, sufficient data and regulation preparedness as concerns; data privacy, security and governance are primary challenges.

Generative AI is here to stay. Organizations around the world are enthusiastically using and investing in the technology. But what regions and countries are leading in the use of GenAI? China is in the lead according to a recent global study SAS commissioned with Coleman Parkes Research Ltd. China business decision makers report that 83% of their organizations are using the technology. That’s more than in the United Kingdom (70%), the United States (65%) and Australia (63%). But organizations in the United States are ahead in terms of maturity and having fully implemented GenAI technologies at 24% compared to China’s 19%, and the United Kingdom’s 11%.

What does this mean in terms of the global economic impact of AI and GenAI? In a 2023 report, McKinsey estimated GenAI could add the equivalent of $2.6 trillion to $4.4 trillion annually across a variety of use cases. That’s comparable to the entire GDP of the United Kingdom in 2021. This impact would increase the overall influence of artificial intelligence by 15% to 40%.

Considering these economic implications, SAS and Coleman Parkes targeted 1,600 decision makers across key global markets. Respondents work in a range of industries including banking, insurance, the public sector, life sciences, health care, telecommunications, manufacturing, retail, energy and utilities, and professional services. The smallest organizations surveyed employed a workforce of 500 - 999 people, and the largest employed more than 10,000.

Learn more in the full research report and an interactive data dashboard .

“While China may lead in GenAI adoption rates, higher adoption doesn't necessarily equate to effective implementation or better returns,” said Stephen Saw, Managing Director at Coleman Parkes. “In fact, the US nudges ahead in the race with 24% of organizations having fully implemented GenAI compared to 19% in China.”

Global regions charge ahead with GenAI

Highlights from the global survey results include indicators that signal different regions are on board and starting to adopt GenAI in meaningful ways but at different rates.

“With any new technology, organizations must navigate a discovery phase, separating hype from reality, to understand the complexity of real-world implementations in the enterprise. We have reached this moment with generative AI,” said Bryan Harris, Executive Vice President and CTO at SAS. “As we exit the hype cycle, it is now about purposefully implementing and delivering repeatable and trusted business results from GenAI.”

Where do regions rank in fully using and implementing generative AI into their organization’s processes?

• North America: 20%
• Northern Europe: 7%
• South West and Eastern Europe: 7%

Which regions have implemented GenAI use policies?

• North America: 63%
• South West and Eastern Europe: 60%
• Northern Europe: 58%

To what extent do those planning to invest in GenAI in the next financial year have a dedicated budget?

• Northern Europe: 91%
• South West and Eastern Europe: 91%
• North America: 89%

Note: North America comprise the United States and Canada; LATAM includes Brazil and Mexico; Northern Europe includes United Kingdom/Ireland, Sweden, Norway, Finland, Denmark; South West and Eastern Europe is France, Germany, Italy, Benelux, Spain and Poland; and APAC encompasses Australia, China, Japan and the United Arab Emirates/Saudi Arabia.

Industries and functional divisions embrace GenAI at varying rates

Sabine VanderLinden, CEO and Venture Partner, Alchemy Crew, sees much potential for industries investing in GenAI. “The future of business is being reshaped by generative AI,” she said. “Indeed, the integration of GenAI into business processes – from dynamic profiling in marketing to precision claims insurance – offers unparalleled opportunities for efficiency, personalization, and strategic foresight. Embracing this technology is essential for staying ahead in a highly uncertain and unpredictable competitive market.”

When split into industry segments, the data shows banking and insurance leading other industries in terms of incorporating GenAI into daily business operations across a variety of metrics. Highlights from those findings are below. 

How do specific industries rank in terms of fully implementing GenAI and fully implementing it into regular business processes?

• Banking: 17%
• Insurance: 11%
• Life sciences: 11%
• Professional services: 11%
• Retail: 10%
• Public sector: 9%
• Health care: 9%
• Manufacturing: 7%
• Energy and utilities: 6%

Which industries indicate they already use GenAI daily to some extent?

• Retail: 27%
• Banking: 23%
• Professional services: 23%
• Insurance: 22%
• Life sciences: 19%
• Health care: 17%
• Energy and utilities: 17%
• Manufacturing: 16%
• Public sector: 13%

Which departments inside organizations are using or planning to use GenAI?  

• Marketing: 85%
• Finance: 75%
• Production: 75%

Early adopters are finding plenty of obstacles in using and implementing GenAI

No. 1 on the list of challenges organizations face in putting GenAI to routine use is the lack of a clear GenAI strategy.

Only 9% of leaders responding to the survey indicate they are extremely familiar with their organization’s adoption of GenAI. Of respondents whose organizations that have fully implemented GenAI, only 25% say they are extremely familiar with their organization’s GenAI adoption strategy. Even those decision makers responsible for technology investment decisions aren’t familiar with AI – including those at organizations that are ahead of the adoption curve.

Nine out of 10 senior technology decision makers overall admit they don’t fully understand GenAI and its potential to affect business processes. At 45%, CIOs lead the way with executives who understand their organization’s AI adoption strategy. But only 36% of Chief Technology Officers (CTOs) say they’re fully in the know.

Yet despite this understanding gap, most organizations (75%) say they have set aside budgets to invest in GenAI in the next financial year.

Other challenges organizations face include:

• Data:  As organizations adopt GenAI, they realize they have insufficient data to fine tune large language models (LLMs). They also realize - once they’re deep into deployment - they lack the appropriate tools to successfully implement AI. Organizations’ IT leaders are mostly concerned about data privacy (76%) and data security (75%).
• Regulation:  Only a tenth of organizations say they are fully prepared to comply with coming AI regulations. One third of organizations that have fully implemented believe they can comply with regulations. Only 7% are providing a high level of training on GenAI governance. And only 5% have a reliable system in place to measure bias and privacy risks in LLMs.

Although there are obstacles, some early adopters have experienced meaningful benefits already: 89% report improved employee experience and satisfaction; 82% say they’re saving operational costs; and 82% state customer retention is higher.

Keep up with the latest news from SAS by following @SASsoftwareNews on X/Twitter.

SAS is a global leader in data and AI. With SAS software and industry-specific solutions, organizations transform data into trusted decisions. SAS gives you THE POWER TO KNOW ® .

Editorial contacts:

• SAS Corporate HQ Laura Brumley (214) 803-6692

How a New York short-seller took on one of the world's richest people, wiped out $150 billion in market value, and barely made any money

• Activist short-seller Hindenburg Research wiped out $153 billion in market value from Adani Group.
• It recently disclosed that it made just $4 million for its efforts.
• Detailed below is the war of words that's taken place over the past 18 months.

Nate Anderson, the chief mind behind activist short-seller Hindenburg Research, has had an eventful past 18 months.

In January 2023, he accused the Indian conglomerate owned by Gautam Adani — one of the world's richest people — of fraud, subsequently wiping out $153 billion in market value from its associated companies. This led Indian regulators to his doorstep and forced him into defensive mode. A war of words has persisted ever since.

A year and a half later, the battle continues. And based on new information released by Hindenburg, one might wonder whether it was all worth it.

The firm — which describes itself as specializing in " forensic financial research " — recently disclosed that it's made just $4 million from its considerable efforts. Compared to the nine figures of market value it helped erase, and the $80 billion wiped from Adani's personal fortune, that's a drop in the bucket.

Detailed below is the considerable back-and-forth that's taken place since Hindenburg's initial shot across the bow of Adani Group. The tale that follows highlights the lengths a global conglomerate — and the regulatory body with a vested interest in keeping it afloat — will go to defend itself. It also shows the resolute nature of Anderson as he continues fighting back.

The initial report

Hindenburg accused Indian business magnate Gautam Adani in 2023 of pulling off the "largest con in corporate history." It was the result of a two-year-long investigation, which found a number of financial and accounting irregularities in Adani's empire, the firm said in its 106-page report.

"Indian conglomerate Adani Group has engaged in a brazen stock manipulation and accounting fraud scheme over the course of decades," the report said. "We believe the Adani Group has been able to operate a large, flagrant fraud in broad daylight in large part because investors, journalists, citizens and even politicians have been afraid to speak out for fear of reprisal," it later added.

Hindenburg identified at least 38 shell companies closely related to Adani Group, which it said appeared to engage in stock manipulation and money laundering. It cited "numerous examples"of those companies funneling money through private companies owned by Adani, before cash was set to Adani's listed public companies.

The short-seller's investigation also found Adani's private and public companies to have "numerous" undisclosed transactions with other parties, the researchers found, which violates regulatory laws in India.

The "labyrinthian network of shells appears to serve several functions, including shuffling losses into private entities to boost reported earnings, and surreptitiously moving money to prop up entities in the group," Hindenburg said.

Adani Group was also affiliated with a number of funds that displayed "flagrant irregularities," the research firm said, such as being offshore entities, having concealed ownership information, and having portfolios being "almost exclusively" invested in Adani's firms.

One such fund, Elara, controlled another fund that was around 99% concentrated in Adani shares. That suggested to the researchers it was "obvious Adani controls the shares," the report said.

Hindenburg attached a list of 88 questions for Adani to answer, which included inquiries into the billionaire's close contacts, Adani Group executives, and investigations into the company by regulators.

"If Gautam Adani embraces transparency, as he claims, they should be easy questions to answer," the report said.

The response

Nursing deep stock losses, Adani Group hit back with its own 413-page response , calling Hindenburg's original report "nothing but a lie."

"We are shocked and deeply disturbed to read the report published by the 'Madoffs of Manhattan,'" the reply said, referring to Hindenburg.

"The document is a malicious combination of selective misinformation and concealed facts relating to baseless and discredited allegations to drive an ulterior motive," it added.

The firm disclosed information on its accounting practices and professional relationships, while disputing many of the claims in the Hindenburg report.

Transactions that were identified as suspicious by Hindenburg's team were in compliance with local laws and accounting standards, it said. Offshore companies and funds mentioned in Hindenburg's report were merely public shareholders in Adani-listed companies, the retort added.

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"A listed entity does not have control over who buys/sells/owns the publicly traded shares or how much volume is traded, or the source of funds for such public shareholders nor it is required to have such information for its public shareholders under the laws of India. Hence we cannot comment on trading pattern or behavior of public shareholders," Adani's report said.

The firm also criticized Hindenburg for its financial stake in releasing the report, calling the firm an "unethical short seller" and guilty of a "flagrant breach of applicable securities and foreign exchange laws."

"This is rife with conflict of interest and intended only to create a false market in securities to enable Hindenburg, an admitted short seller, to book massive financial gain through wrongful means at the cost of countless investors," it said.

Hindenburg issued a reply to Adani on the same day, denying any wrongdoing from its original report. They argued that Adani Group's reply failed to answer most of their questions. The conglomerate also didn't dispute the existence of certain "suspect" transactions, nor did it explain "their obvious irregularities," researchers added.

"We also believe that fraud is fraud, even when it's perpetrated by one of the wealthiest individuals in the world," Hindenburg Research said in its reply.

Adani Group eventually lawyered up and readied for a fight, though the damage had already been done. In less than a week, Adani, known as the world's third richest man, saw his personal wealth plummet by $52 billion.

Conflict over Hindenburg's short-selling arrangement

Indian regulators have raised specific questions about the structure of Hindenburg's short bet on Adani Group. The Securities and Exchange Board of India — the country's version of the SEC — sent a notice to Hindenberg in June 2024, raising questions about the nature of the report and the firm's relationship with Kingdon Capital Management, a New York hedge-fund involved in building a short position against Adani Group.

Hindenburg's initial report was described to be "misleading" and have contained "inaccurate statements."

"These misrepresentations built a convenient narrative through selective disclosures, reckless statements, and catchy headlines, in order to mislead readers of the report and cause panic in Adani Group stocks, thereby deflating prices to the maximum extent possible and profit from the same," the notice read.

Regulators also revealed that Hindenburg had shared its research with Kingdon prior to publication. The two companies had a profit-sharing agreement, the notice says, with Hindenburg set to get 25% of Kingdon's profits for the short bet.

Kingdon ended up making $22.3 million on the bet, $5.5 million of which is owed Hindenburg. $4.1 million of that had been paid as of the start of June, the document shows.

Hindenburg shrugged off the letter as "nonsense," and an attempt to ward off whistleblowers who expose corruption among the country's most powerful people and companies.

"One might think that a securities regulator would be interested in meaningfully pursuing the parties that ran a secret offshore shell empire engaging in billions of dollars of undisclosed related party transactions through public companies while propping up its stocks through undisclosed share ownership via a network of sham investment entities," Hindenburg said in its reply.

It added: "Instead, SEBI seems more interested in pursuing those who expose such practices."

A passion for 'finding scams'

Backlash is nothing new to Anderson, who's targeted other high-profile financiers and began sniffing out wrongdoers on Wall Street long before he launched Hindenburg Research in 2017.

This decade alone he's been instrumental in weeding out companies in the electric-vehicle industry. His work on Nikola led to fraud charges against its founder, and he also called out now-defunct Lordstown Motors for hyping up commercial interest in its product.

More recently he took aim at activist investor Carl Icahn and his famed operation, Icahn Enterprises.

"Find[ing] scams" has been a life-long passion, he told the New York Times in a 2021 interview , adding that he had spent hours off-the-clock looking into potential schemes, to the chagrin of some of his former bosses.

"I didn't plan it this way," he told the Times. "It was a side hobby that my employers were sometimes annoyed by."

Fraud-finding is one of his top goals of 2024, he wrote in a post on X in January.

"My 2023 New Years professional resolution is to work with our @HindenburgRes team to expose some of the biggest frauds and financial charlatans in the world," Anderson wrote. "I am very confident we will achieve this goal."

Watch: Why Sam Bankman-Fried is facing up to 110 years in prison

• Main content

Direct Selling in New Zealand

• New Zealand
• Bosnia and Herzegovina
• Czech Republic
• Dominican Republic
• Hong Kong, China
• Netherlands
• North Macedonia
• Philippines
• Saudi Arabia
• South Africa
• South Korea
• Switzerland
• United Arab Emirates
• United Kingdom
• No country report found

PROSPECTS AND OPPORTUNITIES

Discretionary spending levels to remain under pressure.

As in other areas of offline retailing, the highly inflationary climate over the past 18 months (2022-2023), along with rising interest rates implemented by the Reserve Bank of New Zealand, which increased mortgage and rent costs, hampered the demand for goods through direct selling in 2023. Many consumers were forced to prioritise essentials or immediate need products as household budgets and disposable income levels came under stronger pressure.

Direct sellers need to engage digitally to remain relevant

Consumer shopping preferences are expected to continue to evolve over the forecast period, with online shopping set to be a key channel for shoppers. Retail e-commerce is making products increasingly accessible to local consumers, allowing them to shop whenever and wherever they want.

• Table of Contents
• Segmentation
• Definitions

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Understand the latest market trends and future growth opportunities for the Direct Selling industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Direct Selling industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Direct Selling in New Zealand report includes:

• Analysis of key supply-side and demand trends
• Detailed segmentation of international and local products
• Historic volume and value sizes, company and brand market shares
• Five year forecasts of market trends and market growth
• Robust and transparent research methodology, conducted in-country

This report answers:

• What is the market size of Direct Selling in New Zealand?
• Which are the leading retailers in Direct Selling in New Zealand?
• How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
• How has the impact of COVID-19 and national lockdown impacted consumer demand?
• Which formats have benefited the most from stockpiling and enforced home seclusion?
• How will the wider economic impact of COVID-19 shape the retail landscape in the future?
• Where is future growth expected to be most dynamic?

Direct Selling in New Zealand - Category analysis

Key data findings, direct selling’s performance is dampened as cost-of-living pressures bite and shopping behaviours change, online shopping cannibalises direct selling, retail in new zealand - industry overview, retail in 2023: the big picture, retail crime a major talking point in the run-up to the 2023 general election, retail e-commerce slows as expected, what next for retail, informal retail, opening hours for physical retail, seasonality, end of financial year sale, the following categories and subcategories are included:, direct selling.

• Apparel and Footwear Direct Selling
• Personal Accessories Direct Selling
• Eyewear Direct Selling
• Beauty and Personal Care Direct Selling
• Consumer Health Direct Selling
• Tissue and Hygiene Direct Selling
• Appliances and Electronics Direct Selling
• Drinks and Tobacco Direct Selling
• Foods Direct Selling
• Home Products Direct Selling
• Other Products Direct Selling

Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.

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This report originates from Passport, our Direct Selling research and analysis database.

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