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Sell Like Crazy Book: An Honest Review

Sell Like Crazy writer Sabry Suby says this will be the most important book you ever read if you want more buyers in your business.

He claims it will transform your entire business and your life…

And you will learn “how to write Google AdWords or Facebook ads that practically force your prospects to click them and buy.”

These are some big promises! But does the Sell Like Crazy book actually deliver on them?

Or is it all just a lot of marketing hype?

In this review, I’m going to answer these questions and give you the truth about the book. I’ll look at what’s good about the book and what’s not so good.

Firstly, who is Sabri Suby?

Suby is an entrepreneur who founded the Australian digital marketing agency King Kong. The King Kong agency has become one of the fastest growing agencies in Australia.

Suby had previously worked in sales before starting the agency. His style of marketing is heavily influenced by direct response copywriters.

According to Forbes, Suby, who now features on Shark Tank Australia , has a net worth of $74 million.

Making Your Marketing Stand Out

Most businesses play it too safe with their marketing. They’re afraid to stand out too much.

They have bland and uninspiring websites, Facebook ads , emails…

Given that people are so easily distracted in the modern world, bland marketing just won’t cut it. You need to grab people’s attention .

If your marketing falls into the ‘bland’ category, the Sell Like Crazy book will give you ideas on how to spice things up. Suby knows very well how to capture attention.

He does this by applying principles founded by some of the all-time great direct-response copywriters such as Claude Hopkins and Eugene Schwartz. He applies behavioral psychology principles and strategies used by clickbait advertisers.

Here is an example of a Facebook ad for Suby’s digital agency, King Kong…

This is the type of ad that will stand out in the Facebook news feed. It will grab people’s attention because it looks different to most other ads on Facebook.

Within the book, Suby details the basics of how to design your ads, landing pages and emails to stand out and capture attention.

But I would warn against some of the attention-grabbing tactics promoted by Suby. Getting attention to your marketing messages is good. But getting attention from the right people is even better.

With the clickbait-style marketing that Suby recommends, you risk get a lot of attention from the wrong people. And even worse, this style of advertising can actually turn away qualified buyers. I’ll explain why later in this review.

Do you want to generate qualified leads on auto-pilot in your business? Check out this free in-depth guide that reveals the proven system for generating qualified leads.

Targeting The 97% Out Of Market

The Sell Like Crazy book places a large emphasis on targeting people who aren’t currently in the market for what you’re offering.

He advocates targeting these ‘out of market’ customers indirectly with educational content (such as a free ebook or report) to bring them into your sales funnel. Rather than targeting those who are actively seeking what you have to offer with direct sales messages.

His rationale is that only 3% of people are in “buying mode” at any given time. So it would be more profitable to target the remaining 97% who are not ready to buy right now but could be soon.

To take people from “not interested right now” to “ready to buy” you use educational content, which increases the desire for your offer and lowers scepticism.

The approach involves targeting people who are between the awareness and consideration phases of the purchase funnel. You’re then moving them down to the intent and purchase phase,

This approach certainly can work. Information marketers have been using these education-based sales funnels for years now.

If your business makes money by selling knowledge or expertise, then this education-based sales funnel can potentially work well for you.

But for other businesses, this approach can fail miserably.

Most people aren’t actually interested in being educated. They just want a quick and easy solution to their problem.

Consider these statistics…

33% of high school graduates never read another book in their life
42% of college graduates never read another book after graduating
80% of US families have not bought or read a book in the last year

And those stats are based on a 2003 survey. With the rise of on-demand entertainment since then, I imagine those numbers are much higher now.

If people don’t want to read any of the thousands of books that are published each year, your 30 page, educational e-book probably won’t be the exception.

For many businesses, Suby’s education funnel approach just won’t be effective. Instead, you should invest your time in optimising your ads for people who are ready to buy.

Selling The Click

On the topic of Google Ads (AdWords), Suby states that the job of the ad is to ‘sell the click.’ Not to sell your products. He advises using clickbait-style headlines in your Google Ads just to get the click.

In an example he provides, he suggests using the following headline for an ad on the keyword “divorce lawyer.”

A Top Divorce Lawyers | Secret Checklist Finally Revealed

The ad would go to a landing page with a PDF download containing ‘tipoffs your partner may be cheating on you.’

This does not work on Google Ads!

Firstly, this is going to attract a lot of clicks from people who have no intention of becoming your customer. And when you’re paying $10+ per click, that can be very costly.

People go onto Google to search for a solution to their problems. And they generally want to find the best solution in the least amount of time. They don’t want to waste time evaluating dozens of options or reading a 29 page PDF report..

If someone is searching Google for a divorce lawyer, they probably want to speak to a divorce lawyer! So you offer that to them. Directly offer a free consultation or phone call. Not a PDF download!

However, you could use Sabri’s strategy on a lower intent keyword that will have a much lower CPC. Using the example of a divorce lawyer, you could use an ad like this for the keyword “divorce process Australia.”

But if you’re targeting high-intent keywords then your ad needs to be more sales focused.

A good Google Ad should attract clicks from serious buyers and it should do part of the selling for you.

In another article on Best Google Ads Examples , I looked at the following ad from CRM system Pipedrive…

The ad is effective because they are selling in the ad. Many customers will be ready to start the 14-day trial before they even look at the landing page. Simply because Pipedrive has written a compelling sales-focused ad.

Because people are looking to find the best solution in the least amount of time, they will use the information in your ad to largely guide their buying decision . If you can succinctly address objections and provide a compelling offer in your ad (like Pipedrive did), a lot of people will be ready to take the next step before they even get to your website.

But in most cases, taking a more direct approach will give you more qualified buyers and a much lower cost per acquisition.

The High-Value Content Offer

Suby suggests using a High-Value Content Offer (HVCO) to bring potential buyers into your sales funnel.

The HVCO is generally an educational ebook related to the product or service you offer. But it could also be a free consultation, a free report, a checklist, a case study or a webinar. It’s offered in exchange for a user’s email address.

This isn’t a new concept. Others in the marketing industry usually refer to it as a lead magnet. It’s a common ingredient in a typical sales funnel.

Here is an example of a HVCO used by a client of Suby’s agency, King Kong…

This informational e-book is promoted through Facebook Ads. When someone downloads the ebook, they are added to the childcare centre’s email list. The childcare centre can then continue to move the prospect through the sales funnel from there.

Although it’s nothing revolutionary, the strategy does have some merit. It’s a strategy that can work effectively, especially for inherently educational businesses.

But here is the harsh reality of this approach…

You can bring someone into the top of your funnel using an ebook or webinar. But a competitor can steal that same person away from you at the bottom of the funnel, right when they’re ready to buy.

For the HVCO to work effectively, you need a very strong backend set up to convert those leads to customers. Otherwise, you’ll just be warming up leads for your competitors.

Another harsh truth is that most people who download these free e-books or checklists don’t even read them . As I already mentioned, most people aren’t interested in being educated. They just want a quick solution to their problems.

And if nobody reads your HVCO, what chance will you have to convert them?

Yes, they can be added to your email list and you can drip-feed them emails over time. But less than 20% of people will open your marketing emails and even fewer will click on a link in your email.

So when would it make sense to use the HVCO approach?

Firstly, if people are paying your business for education or expertise. A free educational ebook can then be a logical stepping stone towards a paid offer.

Secondly, if you’ve reached a point of diminishing returns on your bottom of funnel marketing…

If you’re running direct response ads to people who are ready to buy, you will eventually reach a point of diminishing returns. You can keep spending money on ads but you don’t continue to get more conversions.

When your business is at that point then promoting a High Value Content Offer can yield a better ROI than continuing to scale bottom of the funnel ads.

But if you’re not at that point then you’ll likely get a better better results but focusing on the 3% who are ready to buy now.

The Godfather Strategy

Sabri Suby says the Godfather Strategy is the “single most powerful, most effective and most profit generating strategy” he has ever discovered.

In typical Suby fashion, he says this is the one strategy that he’s reluctant to reveal.

So what exactly is this strategy?

If you’ve ever read much online marketing content before, you’ve probably come across the term “irresistible offer.”

The Godfather Strategy is essentially just an irresistible offer.

Make a very compelling specific offer. Make it specific. Add in a strong guarantee (risk reversal). Throw in some free bonuses to go with the offer. Add scarcity – Eg. limited time or limited quantity available. And you have The Godfather Strategy.

The offer should be something very bold with a clear benefit to the customer. And it should be very specific.

For example, a digital marketing agency might use this as their offer: “We’ll Triple Your Revenue In 12 Months Or Give You Your Money Back.”

While Suby’s advice about developing your offer is generally quite good, it’s nothing revolutionary. Experts and marketing gurus have been talking about this same concept for a very long time. Suby just gave it a different name.

The book $100 Million Offers by Alex Hormozi covers this topic of making an irresistible offer very well. If you want to learn how to make strong, compelling offers, I would recommend Hormozi’s book over Sell Like Crazy.

Conclusion & Recommendations

Should you buy the Sell Like Crazy book?

If you’re a coach or consultant, this book may be worth a read for you. Some of these strategies can work well in your industry if done well. Although, most of the same information is freely available on marketing blogs and YouTube channels.

For others, I don’t recommend Sell Like Crazy. The strategies will lead you down the wrong path and could potentially cost your business thousands of dollars.

Sabry Suby is a very smart marketer but unfortunately, he doesn’t bring his best advice in this book. I actually find the videos on his YouTube channel to be more valuable.

If you’re interested to see what really makes Suby a good marketer, I suggest reading my blog post analysing his sales page for the Sell Like Crazy book.

In that post, you will learn many of the psychology and persuasion techniques that actually make Suby’s marketing messages so effective.

You won’t learn any of those techniques in Sell Like Crazy . Even though these techniques are extremely powerful. And unlike much of the content in the book, these techniques can be applied to any industry and will still work.

Book Rating: 5/10

Need help with your marketing? Book a 60-minute digital marketing consultation here.

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Sell Like Crazy Summary & Review | Book by Sabri Suby

How to get as many clients, customers and sales as you can possibly handle.

Life gets busy. Has Sell Like Crazy been on your reading list? Learn the key insights now.

We’re scratching the surface here. If you don’t already have Sabri Suby’s bestselling book on marketing and sales, order it here to learn the juicy details.

Introduction

Your business success depends on harnessing the power of digital marketing.

Too many marketers cannot use robust online systems like Google, Facebook, and email to drive sales. They waste valuable time and money on ineffective marketing. They lose thousands of potential clients.

You need to know the nine phases entrepreneurs must go through to drive tremendous sales. This starts with creating the right mindset for success. You can then begin your journey from novice to powerhouse salesperson.

Sell Like Crazy asks you to rethink traditional marketing. This includes changing how you manage your time. It also involves shifting how you think about presenting your product or service. You’ll learn how to:

leverage time to drive sales ;
nurture dream client relationships over time;
use High-Value Content Offers (HVCOs) to build trust;
and focus on solving your clients’ problems.

About Sabri Suby

Sabri Suby is a serial entrepreneur. He is the founder of King Kong, Australia’s fastest-growing full-service digital marketing agency.

Suby was raised by a single mother who worked multiple jobs to support the family. He often credits his mother for instilling his work ethic and tenacity in him from a young age.

Suby founded King Kong in 2014 in his bedroom with nothing but an internet connection and $50. In under five years, he built a team of 54 digital marketing specialists and a worldwide client base. In 2022, the company’s valuation was estimated to be over $50 million.

King Kong has impacted 250,000 businesses in 42 countries. It has generated well over $400 million in sales for Suby and his clients. In 2021, Suby launched the company internationally in the United States, the United Kingdom, Canada, and New Zealand.

StoryShot #1: Change Your Mindset

The preparatory phase is about your mindset. If you want to become a billionaire, you need to think like a billionaire. Successful people eliminate time-wasting activities and focus solely on money-making activities.

There is a difference between being busy and being productive. Trivial tasks will keep you busy but will kill your productivity and sales.

Successful business owners manage their time using the 80/20 and 64/4 rules.

Focus on the 20 percent of business activities that produce revenue. Delegate or outsource the other 80 percent of your business activities.

4 percent of your activities create 64 percent of the revenue for your business. Make it your goal to give all your time to your 4 percent.

StoryShot #2: Recognize that Your Business is Sales

As a business owner, your top priority should be sales. You should spend most of your time and energy on marketing and sales. Your marketing must focus on solving your client’s problem rather than on the product or service.

Rather than selling one-to-one, sell one-to-many by:

writing a powerful sales copy;
getting in front of traffic on Google and Facebook;
learning how to convert traffic into sales;
using an automated lead generation system;
investing in quality advertising;
and scaling your advertising budget.

StoryShot #3: Understand and Identify Your Dream Buyer

At any moment, 3 percent of potential customers are ready to buy now. The other 97 percent fall into three categories:

60 percent are not problem aware.
20 percent are problem aware.
17 percent are in information-gathering mode.

Your goal should be to capture and nurture this 97 percent. You can become the trusted brand for those potential customers. Do this by offering robust, insightful, and education-based information . They are likely to buy from you when they hit the “buy now” stage.

You can use the 80/20 rule to identify your most valuable customers.

Typically, 20 percent of customers represent 80 percent of total revenue. Within that 20 percent, the top 20 percent (or the top 4 percent overall) represents 64 percent of your sales.

What does this 4 percent have in common? What other products do they like? How did they find you?

Focus your marketing activities solely on this 4 percent. Learn more about them by visiting online spaces where they hang out. This might be in niche Facebook groups, forums, YouTube comment sections, Amazon review pages, etc.

What problems do they have? What are their concerns and desires?

Knowing your dream buyer will help you develop your product and service offering. It also helps with marketing strategy, value proposition, pricing, tone of copy, advertising channels, and more.

StoryShot #4: Create the Perfect Bait for Your Dream Buyer

Now that you’ve identified your dream buyer, use your marketing to attract them – whether or not they are ready to buy now.

Your goal should be to target the 97 percent by offering value and information. Don’t take a gamble that someone among the 3 percent of “buy now” prospects will see your ad and act immediately.

The most effective way to target the 97 percent is by presenting a high-value content offer (HVCO). Offer value and a solution to their problem without them purchasing anything. All they have to give are their names and email addresses.

HVCO is not an ad. It’s free, value-added content that gives people a taste of what’s to come if they work with you. It uses the principle of “giving before asking.” Some tips to create a successful one include:

Present information like a public service announcement.
Don’t dismiss long-form copy.
Create an attention-grabbing headline.
Make sure every point touches a burning issue.
Keep it simple.

StoryShot #5: Capture Leads and Get Contact Details

Think of nurturing your 97 percent as wining and dining them. Do not try to sell right away.

Do not send them directly to your website’s homepage or landing page. Use a strong “opt-in” page so they can share their name and email address voluntarily.

Elements to include on your opt-in page are:

a powerful headline;
a subhead that restates your offer and what they’re getting;
highly compelling, punchy bullet points describing valuable content;
an image of what they’re getting: a free report, e-book, cheat sheet;
and a simple form for prospects to enter their name and email address to access content.

StoryShot #6: Use the Godfather Strategy

The “godfather strategy” is about giving your prospects an offer they can’t refuse. Eliminate doubt and present an irresistible offer every time.

To create an irresistible offer:

Sell benefits, not features.
Start with the outrageous.
Research competing offers.
Make it believable.
Establish the value of your offer.
Know the value of premiums.
Have a power guarantee.
Sell scarcity.
Offer a free consultation.

The first step is to create an offer page. It should detail your benefits, features, and basic information such as cost and how to buy. Next, write the most outrageous offer you can imagine. Then scale it back into something you can deliver but with the same powerful spirit.

Establish the value of your offer. Show what you would normally charge or what the competition is charging. Explain why your product or service is an excellent value even at full price.

Premiums are gifts included with a purchase. Having hot premiums has been shown to double or triple your sales.

Your power guarantee tells people they “can’t lose.” It is proof that you are confident you will deliver on your promise.

Scarcity tells your prospects they need to act fast so they don’t miss out on something unique. Make sure the scarcity is genuine, or you will erode trust in your brand.

If you’re offering a free consultation, demonstrate the stand-alone value of the talk, whether or not they decide to buy from you.

StoryShot #7: Convert Traffic Profitably

Many marketers think they need more traffic. What they need is an offer that converts traffic profitably.

Unit economics is important. You need to know:

how much a customer is worth to your business over their lifetime;
how much you make from one customer;
and how much you can spend to get a customer.

The most successful businesses use multiple flows of traffic to capture leads. Based on your budget, start with one channel. It could be SEO, Google Ads, Facebook Ads, Instagram Ads, YouTube, LinkedIn, etc.

Know your cost per lead and cost per acquisition from this channel and establish a profitable conversion system.

When targeting 3 percent of prospects in buy mode:

Use Google Ads or SEO .
Use purchase-intent keywords and phrases.

When targeting 97 percent of prospects not in buy mode:

Use social media or search engines, such as Google and Facebook.
Create tailored messaging for cold, warm, and hot prospects.
Build value and educate over time.
Entice prospects to click the ad (never try to sell from an ad).

Use Google Ads Effectively

The secret is a killer headline, but this will take trial and error. On average, it takes 20 attempts to get the perfect headline. The perfect headline is provocative, shocking, and says the opposite of what your competition is saying.

Use Facebook Ads Effectively

Most Facebook users access the site on mobile phones, so make sure you optimize your ads for mobile. Take advantage of Facebook’s tools to target your dream clients.

You can present your ads as breaking news on Facebook. Content that reports some kind of new finding or research gets the most shares and engagement.

Each Facebook ad has key components. Here are some tips to effectively use each feature.

Intro text – Call out your audience, or go in with the news angle. Experiment with short and long introductions — both work.
Ad image – Don’t use images that look like an ad because people will tune them out. Your image should look like normal content being shared.
Call-to-action button – The call to action is a short phrase that invites the reader to do more. Examples include “Inquire Now,” “Learn More,” and “Download.” Research shows “Learn More” is the least aggressive and converts best.

StoryShot #8: Use the Magic Lantern Technique

Once a prospect opts in, you can nurture them digitally at no cost. A combination of emails with videos generally works best for this.

How do you convert a prospect who has opted in but isn’t ready to buy?

You can nurture the 97 percent using the “magic lantern technique”. Think of this technique as guiding prospects down a path to their desired end state. They receive lots of free value and goodwill along the way.

Your offer will consist of:

2-3 informative videos with a call to action at the end;
videos that lower skepticism while building trust;
videos comprising 80 percent value and 20 percent pitch at the end;
hints of more valuable information coming in the next video;
and offers for a free, no-pressure consultation.

StoryShot #9: Convert Sales

Think “sell like a doctor.” Pay all your attention to the diagnosis, not the prescription. Spend your efforts diagnosing the problem, then if your product or service can help them, give them an offer they can’t refuse.

While on a call with a prospect, here are some tips for diagnosing their problem:

Understand their “why”.
Ask open-ended questions and listen.
Ask your prospects to tell you about their desired outcome.
Learn about their frustrations, struggles, and everything they’ve tried in the past that didn’t work.

After you learn about the prospect and “diagnose” the problem, move to your value proposition. Formulate a plan and show them all the ways you can solve their problem.

Spend time beforehand rehearsing your sales pitch. Your pitch should be no more than two minutes long. Alter your pitch to use the exact words your prospects use when describing their problem.

If you sense the customer is “hot” and ready to close, state your price. Then do not say another word.

There’s an old saying in sales: “The person who speaks first loses.” Show your confidence by waiting for their response.

Avoid wasting your time on calls with prospects who will not be a good fit. Use surveys and applications to free up time for consultations with valuable prospects who need your help.

StoryShot #10: Automate and Multiply

Remember, most prospects who enter your funnel will not take the desired action. That’s the nature of the business.

Should we give up on these prospects? No. We nurture them over time and stay in touch by providing value through email.

For email marketing, you should have three goals: get it delivered, get it opened, and get it clicked.

1. Get It Delivered

Ensuring your email lands in your prospect’s inbox instead of their spam folder depends on three things:

sender reputation;
bounce and compliance rates;
and recipient engagement.

The first step is to make sure you’re using a reputable email platform . One of the most popular ones is Mailchimp, but there are several others to choose from.

Next, you need to establish a good IP address reputation. Your IP address is a string of numbers that identify your computer. To learn more about your IP reputation, visit a website specializing in sender scores .

The best way to increase your sender score is to send engaging emails. Make sure at least two-thirds of your emails offer value and education.

If you have a new IP address, start slowly to build your reputation. Send slowly with low email volume until a favorable IP address reputation is established.

2. Get It Opened

Plain text emails are the most effective because they feel more personal. Fancy graphics and logos look like a sales proposition, not an email from a friend.

Your email should be friendly and conversational. Don’t try to sell. Chat up your readers as if they were your friends, and don’t be afraid to be polarizing.

The subject line is one of the most powerful tools when it comes to email open rates.

Here are some tips for an effective email subject line:

Use your personal sender name, not your business name.
Use lowercase or sentence-case with little punctuation.
Keep it to four or five words.
Provide intrigue or ask a question.

Subject lines under 20 characters are more effective than medium lengths (21-60 characters). Longer subject lines of 61+ characters have slightly above-average open rates and unique click rates.

Make sure to optimize the time you send your emails as well. Tuesday is the best day to send emails based on many studies. Thursday would be the second best. The best times of day are 6 a.m., 10 a.m., 2 p.m., or 8 p.m.–midnight.

3. Get It Clicked

The goal of your email marketing is to entice prospects to click off the email to another landing page.

To draw readers into the body of your email and make “the click” irresistible:

Captivate with an interesting fact or statement.
Get their attention with a “pattern interrupt”.
Include fascinating real-life stories and examples.
Include an enticing call to action at the end (don’t ask, tell!).

StoryShot #11: Use Sabri Suby’s 17-Step Secret Selling System

Sabri Suby’s 17-Step Secret Selling System is an offshoot of the godfather strategy.

Here is a grab-and-go snapshot of the secret selling system:

Call out to your audience: “Attention new moms!”
Demand attention with a big promise.
Back up your big promise.
Create irresistible intrigue.
Shine a floodlight on the problem.
Reveal the solution.
Show your credentials.
Show how your offer will benefit them.
Provide social proof.
Make your godfather an offer.
Add bonuses.
Stack the value.
Reveal your price.
Inject scarcity.
Give a powerful guarantee.
Call to action.
Close with a P.S. that includes a warning and reminder.

Final Summary and Review

Implementing each phase of successful digital marketing takes time, patience, and persistence. With practice, anyone can master the techniques described in Sell Like Crazy and maximize the power of digital marketing to drive sales.

Let’s go over those key points again.

Time is money. Shift your mindset to focus on the marketing activities that generate the most profit for you. Delegate the rest.
Make sales and marketing a top priority for your business.
Identify your dream buyers. Focus your marketing efforts on their desires and concerns, whether or not they are ready to buy now.
Build relationships over time with a high-value content offer (HVCO). Your offer should provide value without asking the prospect to purchase anything.
Offer value to prospects using an “opt-in” page. Give your prospects the option to receive a free report, e-book, cheat sheet, etc. in exchange for their name and email address.
Clear up doubt and eliminate any risk of working with you. Understand your unit economics to budget for digital marketing. The preferred channels are Google and Facebook.
Use the magic lantern technique. Nurture prospects over time using 2-3 informational videos. Your videos should be 80 percent value and 20 percent sales pitch.
Sell like a doctor by focusing on the diagnosis, not the prescription. Ask questions to understand your prospect’s needs. State your price and be confident in your ability to deliver on your promise.
Use email marketing to warm up prospects and convert them into paying customers. Three things matter in email marketing: get it sent, get it opened, and get it clicked. Use the 17-step secret selling system in all your advertising.

Are you ready to get as many clients, customers, and sales as you can possibly handle? You have powerful tools at your disposal, thanks to the internet. Failing to leverage these tools correctly can cost you thousands in lost revenue, not to mention hours of wasted time and resources.

With insights from Sell Like Crazy , you can learn how to effectively use digital marketing to drive sales and scale your business. This is one of the best books for beginners in digital marketing to read.

We rate Sell Like Crazy 4.2/5. How would you rate Sabri Suby’s book based on our summary?

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Editor’s Note

This article was first published in June 2022. It was updated and revised on 23/01/2023.

Sell Like Crazy PDF, Free Audiobook, Infographic, and Animated Book Summary

This was the tip of the iceberg. To dive into the details and support Sabri Suby, order the book .

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Sell Like Crazy – Sabri Suby Book Summary [I Read It]

Sell Like Crazy is the 1st book by Sabri Suby on how to get clients, customers and sales like clockwork. I’ve read it and here’s my summary.

Now admittedly I came in a little sceptical. This is despite 3 people I know in the real world recommending the book at a recent function (read: long lunch and chit chat) I added here on the Gold Coast. I try to get out at least once a month.

Why skeptical? I have read dozens of business and marketing books already. In fact, I picked up Sell Like Crazy immediately after reading Russell Brunson’s famous Dotcom Secrets.

But yet, I was still intrigued so I picked it up and didn’t stop.

By the way, if you’re looking for a laugh…do a search for Grant’s Sell or Be Sold book cover. Spot the difference much?! 😂 That’s also a solid book recommendation!

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Sell Like Crazy book summary

Sell Like Crazy - Sabri Suby Book Summary Front Cover

The whole premise of Sabri’s book is about compelling offers, funnels and conversions. Think of this like a tripod and without either of these 3, you simply be yielding average results.

There is no mistake that he’s a hustler having built King Kong to a multi-million-dollar business here in Australia. Throughout the book, there’s a mild swipe at the naysayers with a solid right hook at the very end.

Sabri started his life as a telemarketer doing cold calls and being called every name under the sun. That experience plus his love for psychology, sales and marketing over the last 2 decades has massively accelerated his results.

Related: 👉 100,000+ People Have Watched This Training Series . Have You Seen It?

The book is broken down into 8 main sections.

Phase 1: Understand and Identify Your Dream Buyer

Customers that need spoon-feeding are the worst. By knowing your dream buyer including their age, frustrations, likes, dislikes and where they hang out, you can craft an offer only they will understand.

Phase 2: Create the Perfect Bait for your Dream Buyer

Yep – bait. Every single day us marketers use bait. That’s why you’re reading this book review…because it’s bait. 😉 Sabri recommends bait that over-delivers on the promise, not just a fancy website with an about me page.

Phase 3: Capture Leads and Get Contact Details

Gulp! Right – total transparency here…I don’t have an email list. For years I’ve avoided it as spamming inboxes isn’t what I stand for. And you know what? I’ve left tens of thousands on the table. Because of Sabri Suby’s book I now literally have the courage to send emails ethically. You’ll learn the differences between commercial and non-commercial emails and how plan ‘friend to friend’ emails convert so much better with higher open rates.

Phase 4: The Godfather Strategy

This is the one secret that has generated the most profit for Suby, and it’s essentially crafting an offer that prospects can’t refuse. Now – I certainly won’t go into detail here (seriously…the book is just 30 bucks) but if you’re strapped for time, then this only this chapter and everything else is merely a bonus.

Phase 5: Traffic

Sabri is a fan of PPC where as I’m an SEO junkie. He spends $1 and gets $2 back. Smart strategy, but requires constant optimization and sometimes annoying the crap of non-interested prospects. On the other hand, I’ve been generating warm leads across my portfolio of websites for years and years. The challenge for many is the initial traction with organic campaigns is super slow and in the current climate of “I must have results now” mentality, PPC is often a better way to go if you can fund it.

Phase 6: The Magic Lantern Technique

This is a chapter that’s just simply too big to actually summarize properly. It does revolve around high-ticket sales through content, content and more content to reduce the skepticism of your prospect.

Phase 7: Sales Conversion

Most people forget conversion rates. Case in point: I just hired an agency to handle this for me because, well, I just suck. In life, we can only master 1 or 2 great things and the rest we should outsource to others. In terms of this chapter, Sabri doesn’t just focus on getting conversions but also eliminating customers from your pipeline. After all, while a customer might have the dollars to convert today…you’re merely creating headaches if you sell the wrong product to the wrong customer.

Phase 8: Automate and Multiply

Scale and scale. Once you’ve got yourself a winning formula then it’s time to constantly refine, improve and scale. This is the backbone of the success behind his King Kong agency. He found a system that worked and multiplied it exponentially. For me, this is something I’m working on through systematizing my own tasks.

Speaking of automation, I learned a ton about automation and scaling up a business from this course recently.

Who I’d recommend Sell Like Crazy to

Sabri believes his strategy works in just about every single industry. Now – I’m willing to bet it works in most industries BUT it works significantly better with speakers, authors, coaches and consultants. Yes – that includes me. Those that we serve are better able to utilize the tools and resources that we provide.

While it’s a thick book (40mm) the words are actually quite large with Sabri using a lot of illustrations to keep readers motivated.

If you’ve been in the personal development space for a little while, then this book is for you .

Those that I believe would struggle the most are franchise owners who are traditionally locked into their corporate agreements. Likewise, employees with little ambition to run their own business or generate leads for their boss may not find as much value here. While elements can certainly be taken and applied directly to the eCommerce space, I believe that Gretta Van Riel is better suited.

By the way, here’s my offer…

A New Journey: 100,000+ People Globally Have Watched This FREE Training Program 🔥

Essentially if you’re looking to become the best-seller in your space, not just the best product that no one knows about, then the book will go a long way. I personally didn’t buy any of the Sell Like Crazy upsells (time is an enemy of mine) but looking back I can imagine they would be certainly complimentary for the book.

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2 thoughts on “Sell Like Crazy – Sabri Suby Book Summary [I Read It]”

thanks Josh

Please what’s the title of Gretta van riel book??

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Important: Earnings and Legal Disclaimer

In the real world and in the online world, I don’t believe that anyone finds instant success. I believe in hard work, creating success over the long term, adding value and serving others. That’s where my recommended programs can help you. Sadly, there is a minority who want overnight success paired with unrealistic expectations.

As stated by law, I can not and do not make any guarantees about your own ability to get results or earn any money with my ideas, information, recommended programs or strategies. I don’t know you and, besides, your results in business are created by you.

I’m here to help by showing you some good strategies to move you forward a little faster. However, nothing on this page or any of my pages, websites or emails is a promise or guarantee of future earnings. Nothing is a promise of potential earnings.

I’ve taken this a step further and you can read more: Earnings disclaimer

It takes hard work, capital and time invested over the long term to build any business online successfully. If you’re looking for something simple, easy, fast and cheap, then I’m certainly not the person for you. You’ll find those magic bullets elsewhere.

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SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

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SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle Kindle Edition

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$1.33 billion in sales. That’s what this ‘selling system’ is responsible for generating, in 416 different industries and niches. It works. And it will work for you.

How do I know? Well, five short years ago I was dead broke. I had just started my business from a rented bedroom. With no more than $50 and an old computer that my girlfriend bought me. I was desperately searching for clients and practically “begging” people just to speak with me.

Fast-forward to today, I have 100,000+ customers in 83 countries. And have generated $1.33 billion in sales...all using the ‘selling system’ contained inside this book.

This is unlike any business book you’ve ever read. There is no fluff or filler. Just hard-hitting actionable strategies you can use RIGHT AWAY to dramatically grow sales for your business.

Here’s just a fraction of what you’ll discover:

The single best way to attract highly profitable DREAM clients — Page 248
How to use 'The Godfather Strategy' to craft irresistible offers , that practically FORCE your prospects to buy — Page 151
Where to find the best clients and 'hyperactive buyers' in your market — Page 136
How anybody (even a complete novice) can write world-class Google and Facebook ads — Page 198
How to uncover large new "starving crowds" of prospects who spend like sailors on leave — Page 155
A buried case study on how one ad pulled in 3 MILLION LEADS — Page 112
How to crawl inside the mind of your DREAM buyer , camp out there.... and get super-targeted marketing intel to pump up your offers on steroids! — Page 83
And much, much, more…

This book gives you a complete step-by-step blueprint of the most powerful sales and marketing system, ever deployed in any industry.

It’s super simple and fast to apply. It has 8-steps. And can be used for any business, in any industry, selling anything! And is truly unlike anything you’ve ever seen or heard about before!

Grab yourself a copy today and use this system to get as many clients, customers and sales as you can possibly handle.

Print length 307 pages
Language English
Publication date January 28, 2019
File size 9842 KB
Page Flip Enabled
Word Wise Enabled
Enhanced typesetting Enabled
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ASIN ‏ : ‎ B07N7GRHNK
Publisher ‏ : ‎ (January 28, 2019)
Publication date ‏ : ‎ January 28, 2019
Language ‏ : ‎ English
File size ‏ : ‎ 9842 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 307 pages
#1 in Industrial Marketing (Kindle Store)
#3 in Industrial Marketing (Books)
#9 in Marketing for Small Businesses

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Customer Review: Great book !!!

Rune Flaekoy

The best business book and here is why

Kendra Murdock

About the author

Sabri Suby is a serial entrepreneur who runs Australia’s fastest growing end-to-end digital marketing agency. Having originally founded King Kong in 2014 from his bedroom, Sabri has bootstrapped his company since day one and in under five years has successfully built a team of 54 specialists now achieving $14million+ in revenue. As a pioneer in the digital marketing arena, his business has impacted 250,000 businesses in 42 different countries and has generated in excess of $400 million in sales for him and his clients.

Customer reviews

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To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.

Customers say

Customers find the information in the book enlightening, fabulous, and practical. They describe it as a great read that exceeds expectations on every level. Readers also mention that the approach is refreshingly straightforward and easy to follow. In addition, they say the book is worth every penny and its weight in gold.

AI-generated from the text of customer reviews

Customers find the book enlightening, with fabulous insights and practical principles. They also say it's full of nuggets and reminders. Readers mention the book is great for motivation and ideas. Additionally, they say it helps them put all their marketing knowledge together.

"...you're a seasoned entrepreneur or just starting out, the principles laid out are practical and can be adapted to various industries...." Read more

"Sabri Suby does a fantastic job at bringing classical marketing strategies and techniques up to today's realities and social media-driven world...." Read more

"...Sabri Did a great job of consolidating the most important information in online marketing into a single book and organized it in a way that makes..." Read more

"...Sell Like Crazy" is full of the best tips and knowledge needed to increase conversions rates for any kind of business...." Read more

Customers find the book great, entertaining, and exceeds expectations on every level. They also say it's a good read.

"...and digital marketing is going to be a part of that, then this book is a must-read ...." Read more

"... Overall book is ok , but I think it could use more of a structure and details...." Read more

"This book exceeds expectation on every level . I am not someone who leaves reviews because most things aren't worth leaving a review for...." Read more

"...: I decided to buy this book after seeing one of the author’s highly entertaining , edgy YouTube ads...." Read more

Customers find the book easy to understand, read, and follow. They say it's a detailed how-to guide, clear on the process, and well-written. Readers also mention the book is a master class on copywriting.

"...The book is packed with actionable strategies that are easy to understand and, more importantly, easy to implement...." Read more

"...competitive apparel industry, I found this book very inspiring and easy to read !..." Read more

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"...This book is easy to read and keeps you engaged with the simple yet brilliant system to build a powerful funnel...." Read more

Customers say the book is worth every penny and adds value. They also mention it's worth the hype.

"...have to say, that just about every third page of this book is jam-packed with value ...." Read more

"Easy read with a ton of high value content . I couldn’t put the book down. Inspirational and motivational. Highly recommend." Read more

"...didn’t go deep enough into to material and felt like reading a never ending sales page ." Read more

"...As I said... Worth EVERY CENT and no BS!PS: I wasn't paid to write this review. NO REALLY!..." Read more

Customers appreciate the content. They say it provides true guidance without any BS.

"...This one does not suck. In fact, it’s actually quite good. There’s no BS , no waxing on about philosophy, just meat and potatoes principles,..." Read more

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"...You will get true guidance and no noice . A masterpiece form page one til the end. Sabri Suby is a maestro." Read more

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"...It's entertaining, intriguing, captivating and super informative.Subri offers practical advice that every business owner should know." Read more

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Sell Like Crazy Book Summary - Sell Like Crazy Book explained in key points

Sell Like Crazy summary

How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

Brief summary

Sell Like Crazy by Sabri Suby is a marketing guidebook that shares proven strategies to generate more sales online. It offers practical advice to optimize your marketing campaigns and increase revenue for your business.

Sell Like Crazy Summary of 8 key ideas

What’s in it for me sell like a pro..

If you’re feeling overwhelmed trying to grow your business, it’s probably cold comfort to know you're not alone. In fact, many entrepreneurs struggle to convert curious visitors into loyal, high-paying customers. But what if we told you that you can create an automated sales machine that nurtures cold traffic into hot buyers?

According to digital marketing expert Sabri Suby, the secret lies in understanding your customers’ deepest desires and fears intimately. By installing a tailored sales funnel that provides extreme value, you can shift website visitors up the purchasing pyramid until they happily buy what you’re selling.

With this proven framework in place, you can build an automated engine generating leads and sales 24/7. By applying the principles in this Blink to Sabri Suby’s Sell Like Crazy , you too can start selling like a pro.

Identifying your dream buyer

How do insurance companies motivate people to buy policies? Well, they tap into their prospects’ deepest fears. You see, emotional triggers work better than trying to convince prospects about your great product.

Great selling starts by understanding your ideal buyer. But who exactly is that? We can start to answer that question by breaking down the market into four categories: 3 percent are ready to buy now, 17 percent are gathering information, 20 percent are problem-aware, and 60 percent are unaware that they even need your product.

While most sellers focus on the ready buyers, the real opportunity lies with the other 97 percent – especially the 17 percent and 20 percent groups who can become buyers with the right nurturing. You can turn cold traffic into loyal buyers by installing a sales funnel that attracts prospects, educates them, nurtures them, and motivates them to buy from you. This shifts people up the purchasing pyramid by addressing their deepest desires and fears.

How can you do that? First, identify your top 4 percent of current customers who probably drive 64 percent of your revenue. Then, analyze their demographics and behaviors to determine your ideal buyer profile. Use tools like Google auto-suggest, AnswerThePublic.com, Facebook groups, Reddit, and Quora to learn about how your prospects think and feel. Identify their biggest hopes, frustrations, dreams, fears, preferred communication channels, and industry terminology. Finally, map the customer journey from initial research to final purchase decisions, documenting what they’re looking for at each stage.

With this intimate knowledge of your customers, craft marketing messages that speak directly to their passions and address their pain points. Incrementally solving their issues will help you cultivate loyal, raving fans.

Creating high-value content offers

Author Naura Hayden sold only 2,000 copies of her book Astro-Logical Love after its release in 1982. A New York publisher read the book, bought the rights, and sold 2,000,000 copies of the same book. How? He simply changed the title to How to Satisfy a Woman Every Time… and Have Her Beg for More!

He promised value, and he delivered.

Effective contact collection

Are you ready to make your first transaction? It’s a free exchange with your prospect, but it’ll show you just how much progress you’ve made.

The next step after creating high-value content is convincing prospects to exchange their contact info for your free offer. This transactional opt-in page should grab attention with an irresistible headline promising an immediate solution to their burning problems.

Applying the Godfather strategy

Enso Homes promised to build houses for its clients in 30 weeks. If it failed, it would refund its clients $5,000 in cash! That promise earned them $7,000,000 in its first eight months in business. What it had done, was apply the Godfather strategy. It made its clients an offer they couldn’t resist.

The idea is simple – sell what people want to buy. If your current products don’t align with market demand, pivot. Write your sales message first detailing extreme benefits, then build products that deliver just that!

Attracting leads through masterful traffic generation

Can you spend $499 to acquire a single client and still make a profit? Sure, you can – if you sell for a price above what that client cost you.

To scale your business, you first need to calculate your unit economics – or in other words, how much you pay for every action one individual prospect takes. You also need to know how much every lead you generate costs you, and how much you’ll be spending for the length of time they remain your client. With that knowledge, it’s easy to understand precisely how much revenue each customer really generates.

Applying the Magic Lantern Technique

Imagine you’re a PR expert trying to help a prospect get the attention of influencers. You create a video telling your prospect what influencers hate. Following what you’ve already learned about creating headlines, name it something like “The 11 Things Never to Say to an Influencer.” Then follow up with an exclusive press release template. Finally, provide a case study revealing your PR secrets.

These progressive steps that provide value and guide your prospects toward their goals are a good example of the Magic Lantern Technique.

Consultative selling insights

How would you feel if your doctor prescribed medication without asking you how you felt or what was going on with you?

It’s the same principle when you schedule a call: resist the temptation to sell outright. Start by diagnosing your prospect’s needs just like a doctor assessing symptoms before prescribing treatment. Make sure you offer the right solution to avoid future problems.

Turning emails into powerful conversion tools

Barack Obama’s successful re-election campaign in 2012 relied heavily on email, with some of them using casual headlines like “Hey” or “Join me for dinner.”

Email outperforms every marketing channel for client retention and revenue. Build your list from day one. The best part about email is that you own it – you’re not renting external platforms.

Key ideas in Sell Like Crazy

Introduction, what is sell like crazy about.

Sell Like Crazy ( 2019 ) is a comprehensive guide that unveils step-by-step strategies for attracting your ideal customers and converting them into loyal, high-paying clients. It presents a proven blueprint for escalating your customer acquisition efforts and outlines a consultative approach to significantly enhance conversion rates.

Sell Like Crazy Review

Sell Like Crazy (2018) by Sabri Suby is a powerful guide that will help you achieve remarkable success in sales. Here's why this book is worth reading:

It provides proven sales strategies that can be implemented immediately, helping you generate more leads and close more deals.
Backed by real-world results and case studies, it offers practical advice that has been tested and proven successful in various industries.
The book also delves into psychological triggers and consumer behavior , giving you valuable insights into understanding and influencing your customers.

Who should read Sell Like Crazy ?

Entrepreneurs seeking sales growth
Marketers seeking conversions
Business owners looking for new customers

About the Author

Sabri Suby is the founder of King Kong, Australia's fastest-growing digital marketing agency. With a track record of building multiple seven-figure businesses from the ground up, Suby stands as Australia's foremost expert in conversion rate optimization, having generated over $500 million in sales for his clients.

Categories with Sell Like Crazy

Book summaries like sell like crazy.

It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

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Sell Like Crazy FAQs

What is the main message of sell like crazy.

The main message of Sell Like Crazy is to use effective marketing strategies to generate high sales.

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The reading time for Sell Like Crazy varies, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.

Is Sell Like Crazy a good book? Is it worth reading?

Sell Like Crazy is worth reading because it provides valuable insights and practical tips for boosting sales and growing businesses.

Who is the author of Sell Like Crazy?

The author of Sell Like Crazy is Sabri Suby.

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There are multiple chapters in Sell Like Crazy .

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What to read after Sell Like Crazy?

All In by Mike Michalowicz
The Sell by Fredrik Eklund
Uncommon Service by Frances Frei & Anne Morriss
The Greatest Salesman in the World by Og Mandino
Sell Like A Spy by Jeremy Hurewitz
How to Master the Art of Selling by Tom Hopkins
Building Your Money Machine with ChatGPT by Larry Wheeler
The Psychology of Money by Morgan Housel
To Sell Is Human by Daniel H. Pink
Sell Or Be Sold by Grant Cardone

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Sell Like Crazy (Sabri Suby) – 7 Genius Lessons I Learned

December 13, 2021

Touted as the most controversial book in marketing.

The founder of Australia's fastest growing digital marketing agency claims to have the solution to take your business from obscurity to overflowing.

Generating over 1.8 billion dollars in sales certainly hooked my attention.

But does Sabri Suby's Sell Like Crazy book live up to the hype?

Most importantly, will this work for you?

"To think like a self-made billionaire, you must first understand their choices in life and in business"

What is Sell Like Crazy?

This is Suby's proven formula that enabled him to rack up tons of appointments for himself and his clients.

He shares his exact process to scale revenue, even going into into his sales approach, and common mistakes that keep business stuck.

Overall, it offers a refreshing perspective (& fast-track) on marketing and sales for people who aren't afraid to stand out from the crowd.

Who is Sabri Suby? And Why Should I Listen to Him?

From cold-calling zero to billion-dollar sales hero .

Sabri Suby has spent his time in the (sales) school of hard knocks.

press article about suby's rise to success

Starting King Kong (his digital marketing agency) from his bedroom with $50.

But once he got this system in place, it really took off and has been expanding ever since.

Admittedly, his outrageous approach will make many traditional marketers feel anxious.

On the flipside, it's worth remembering:

There are a millions of marketers and they all sound the same - why should someone listen to you?

With all the cookie-cutter ideas and constant noise clogging up the marketplace, you have to find a way to standout .

In other words, giving people the reason to pay attention to your message.

Whether you agree with Suby's style or not, there are plenty of solid takeaways here for implementation.

First, let's talk about his book offer...why would he give all his secrets away for free ?

Is the Book Really Free? What's the Catch?

Digging into the material, you start to understand the bigger picture behind Suby's 'free book' offer.

sell like crazy free book offer landing page

True to his own marketing advice, he's capturing those prized email addresses and moving people along his sales funnel .

2 quick notes:

You do have to pay shipping & handling so it's not totally free.
It doesn't mean you shouldn't get the book.

Just go in with your eyes open, knowing you'll get hijacked with emails and offers.

There are complaints about this but seriously, anytime something is free -- you are the product.

sell like crazy scam claim in amazon review because they were marketed to

Then again, you can just buy your own copy (while staying off Suby's email list).

Notably, there's lots of positive reviews from readers who get the bigger picture.

glowin amazon reviews for sell like crazy

Why is Suby Giving Away All His Tactics?

Sabri said he was bombarded with requests for advice and killer strategies.

But the majority simply can't afford to hire his services at King Kong.

The easiest and most cost-effective option was this book.

TBH, once you read the book, you realize it's also a genius HVCO method.

"The information you’re giving away on your opt-in page must be so good that it leaves your prospects saying, ‘If they’re giving away such valuable content for free, imagine what their paid products and services are like!"

Especially, the free give away in return for an email address.

Even so, there's a ton of value here so you can't knock the guy for implementing the very strategies he's recommending.

How is Sell Like Crazy different to Other Marketing Books?

If you've seen any of Sabri's videos, you know this guy is high energy and colorful language.

However, that's not the only thing that sets this apart from the mountains of books on marketing.

Suby's taken key concepts from the copywriting masters, combined it with a tried and tested marketing process while keeping it a fast-paced and entertaining read.

Plus, he has a proven track record with his own King Kong agency.

How Does Sell Like Crazy Work?

In a nutshell, the Suby takes readers through 5 major concepts :

How to target customers

Overcoming their reservations or objections (The Halo Technique)

Build trust with real value and expertise (HVCO & The Magic Lantern)

Make an offer that your customer would be insane to refuse (The Godfather Offer)

How to close the deal (hint - it's not about you or your product/services)

In addition, you'll learn the exact process Sabri uses to put all this into action.

Unless you're already overflowing with sales, there's going to be ideas you can take from Sell Like Crazy that will improve your business.

My 7 Genius Takeaways From Sell Like Crazy

Evaluate how you're using your time.

I know, this doesn't sound like sales but stay with me here.

The 80/20 principle might not be new to you but it's still worth analyzing exactly how you're spending your time .

"In business, the little stuff kills the big stuff"

Suby makes the case that the #1 priority of every business owner to sell and bring money into the company.

How much time do you spend every day on revenue-generating activities?

Sabri is going to shake up most people's thinking and probably bruise some egos in the process.

Some of the exercises he shares are going to be a huge wake up call for anyone who's never really questioned how they are putting their time to use.

Suby claims that just 4% of your activities will produce 64% of your revenue .

The key is identifying those activities - make them your focus.

"So what are your top 4 % revenue -producing activities?"

Next, find a way to delegate or outsource the rest.

The Larger Market Formula

Okay, this section is a game-changer.

The mistake most people make is treating every prospect like they are in that top 3% and ready to buy.

We don't have different strategies to meet the prospect where they're at.

That's like asking someone to marry you on the first date...they're probably going to go running for the hills.

Suby breaks down how to manage each group.

sell like crazy breakdown of prospects and buying stages

Including the very steps you need to use so you're in prime position when they're ready to buy.

Get to Know Your Dream Buyer

Another common mistake is to try to 'sell' your product, service, company or even yourself.

Sabri cuts to the chase here:

The customer doesn't give a crap about any of that.

They only care about what's in it for them and how it solves their most pressing problems .

"Enter the conversation already taking place in the customer’s mind" - Robert Collier

What's the solution:

Do your homework on the front end and really get to know your dream customer .

Start with these burning questions:

What are their most pressing problems?
What are their goals and dreams?
What are their biggest pain points?
What kind of language do they use?
Where do they 'hang out'?

Then you can ask specific questions that lead them to selling you on why they should become your next customer.

And one of the biggest takeaways from this chapter?

Ask your question and then shut up .

More listening & less talking.

taking your prospect from where they are to where they want to go

Start thinking of yourself as a doctor who has to figure precisely what's wrong before you can prescribe the solution for your patient.

You Need a System for Capturing Leads & Nurturing Them

There is only so many hours in the day.

Trying to sell prospects one-by-one makes it impossible to build your business.

Instead, the key to scaling is having a system with as much automation as possible.

Suby walks you through every step - from c apturing emails to choosing the best email marketing platform.

Now, there's a lot of work involved upfront to get this system in place but the payoff is worth it.

Do it right and the outcome should be a calendar full of hungry appointments salivating to say yes to your Godfather offer.

The Anatomy of a High-Converting Email

Suby sees the majority of businesses get this completely wrong.

Remember, the main purpose of the email is just to get the reader to take the next step - not to sell anything.

anatomy of a high converting email from sell like crazy

The keys to a successful email are:

Grabbing their attention
It's appearance (and that's not what you think it means)
Don't be selling
Be direct in what action you want them to take next

If you haven't tried email marketing or have been floundering at it, this section will be a game-changer.

You Need to Create Intrigue

With so much noise and the constant bombardment from advertisers and social media, you have a split-second to attract and keep someone's attention.

Sabri is the master at click-bait headlines that reel you in for more.

Much to his credit, Suby reveals some of his go-to strategies that spur his creative juices for those eye-catching headlines.

There are key elements here from the copywriting geniuses that still hold as true today as they did years ago.

Human's really haven't changed much over the years -we still have the same needs and wants.

The Need to Consistently Take Action

Suby is quick to point out his work ethic has been a big factor in his success.

It's all about consistent action to move your business in the right direction.

When you do that, it builds momentum and things start to fall into place.

But it's not enough to just be busy:

"You have to work hard at what gets results"

I know, that's easier said than done.

Being a successful entrepreneur is like being an athlete.

You have to be willing to push yourself and do what's needed, even when you really don't feel like doing it.

Suby's talk about his "Kill the Little Bitch Inside" hack.

sabri subi kill the little bitch inside quote

Meaning, the weak voice inside that wants to hold us back and thinks it's keeping us safe.

Yet it's essential to ignore this and do what you need to do to take care of yourself and your business growth.

"Nothing in life comes without hard work. Nothing is given to you. You don’t get what you ‘deserve’. You get what you push, shove, scratch, and work your ass off for"

Suby concludes the book by recommending you make a list of what you need to do within the next 30 days and attack it.

Who Does Sell Like Crazy Target?

Quite simply, anyone who runs their own business.

Sell Like Crazy pushes paid ads to get traffic and then nudge prospects along the buying cycle.

Personally, I prefer using SEO for (free) traffic and a lot less hassle.

(I'll cover more on the problem with paid ads later)

Still, I can see exactly how to implement Suby's strategy with SEO too.

What's a HVCO?

Suby's HVCO strategy is the cornerstone of his system.

Having a "High Value Content Offer" is critical to luring potential customers into your funnel.

The tactic is giving away something of genuine value for free in exchange for their email address.

"HVCOs come in multiple forms – free reports, ebooks, videos, cheat sheets – but the goal is always the same: to offer your prospects incredible value, typically in the form of the solution to a problem they’re struggling with, without asking them to purchase anything in return"

It's also a clever way to demo your expertise to prospective clients and start building a relationship.

What is the Godfather Offer?

This is the mother of all offers!

Creating something that is simply too good to resist .

On the flip side, the pressure to deliver on it should make you sweat and force you out of your comfort zone.

The logic here is to make closing the deal easy.

What's the Halo Technique?

This is about getting to know the intimate details behind your prospects thinking.

- What keeps them up and night and stressing ?

- What are their biggest fears ?

- What's the lingo used in their trade that makes them feel comfortable that you understand their business?

Suby admits this is a lot of work.

But it's an essential step.

What's the Magic Lantern Strategy?

Simply put, it's the process of walking your prospect along the steps from being unaware (cold) to wanting your product or service and trusting you (hot).

Suby paints a great visual here with your prospect being in the dark and you're guiding them down the path, lighting the way with your magic lantern as they follow you.

You do this by providing high value free content via your funnel that moves your prospect forward in their business.

Admittedly, not everyone on the path will choose to do business with you.

But Suby swears this strategy will yield results when the focus is on helping people rather than on money.

What Do I Need for Sabri Suby's System?

To implement Suby's process you'll need:

A means to get traffic (paid ads, SEO)
Your HVCO
A landing page for email sign ups
An email platform
To develop your funnel sequence (aka Magic Lantern)
Your irresistible offer (aka Godfather offer)

While Suby offers guidance on how to develop these things, there is still going to be a fair amount of work required on your part to figure out the details and how it applies to your business.

That said, anything worth having requires considerable effort.

Will Sell Like Crazy work for Me?

TBH, it's probably better suited for services or high ticket products that are sold by appointment.

But there are going to be things in here for every kind of business who wants to increase their market share.

Why I Stopped Doing Paid Ads

I used to love using paid ads on Facebook and Google!

They were cheap and easy to manage.

Oh, how times have changed.

sabri suby post about google ads increasing 244% in 4 years

Even Suby is talking about the drastic increase in PPC costs.

What he doesn't mention here is how you're handing over control of your revenue to these organizations who have just 1 purpose.

To make as much profit for themselves as possible.

Fall foul of their irrational algorithm and your account is slammed shut instantly.

At the end of the day, it's just way too risky to rely on these greedy companies as your main source of generating income and traffic.

That's why I knew local lead generation was a game-changer.

I was able to pivot to free traffic via SEO -- and it's not hard to rank #1 on Google if you know the secret strategies.

My income keeps growing and no one can shut me down or stamp out my traffic.

If you're relying on paid ads, you'd better have a plan B lined up because it's only a matter of time before you're priced out or something goes horribly wrong.

Pros and Cons Of Sabri Suby's Sell Like Crazy

Lays out a process to follow
Solid business lessons
Cuts through the B.S. & gets to the point
Relies on paid ads to reach customers
It's not easy to implement
Going to require money to scale

I seriously like Suby's style.

He keeps it real, fresh, and bold.

I appreciate that he's encouraging ethics. Not condoning scams or people trying to rip off customers with crappy products.

There are plenty of solid business truths in here that will serve as a wake-up call to anyone struggling to build a profitable business.

As for the marketing strategies, this is definitely worth a read.

I imagine some of the suggestions will make more traditional marketers squirm a bit.

If you're willing to embrace Suby's concepts and starting market with more purpose, his book could be exactly what turns the tables for you.

So, let me ask you this?

Do you have a business that is profitable and scalable ?

If so, congrats and I'd love to hear about your journey.

If you're still looking for the right business model, I'd urge you to take a look at local lead generation .

This is the business model that took me from a soul-sucking, dead end job to over $52k a month in passive income .

Find out how you can change your income, your lifestyle, and your future with lead gen.

What is Local Lead Generation?

Local lead generation is creating simple websites that produce leads. Then routing or passing on those leads to a local business that will service the customer.

The reason it's hands-down the best business model for creating real and scalable income is because once you have your website ranked and rented, it's pretty much on autopilot from there.

You can focus on building more lead gen sites, knowing you already have steady profits coming in.

Here's just 1 example.

I've built tons of these and so have the students in our Lead Gen Community .

One of the best things about this biz model is it's impossible to get saturated.

There are too many niches and location to ever have to worry about that.

Plus, new businesses are opening launching every day and those owners are desperate for leads if their business is going to survive when launching into a new market.

The sooner you get started, the sooner you can start making "F-you money" and enjoy the freedom money brings.

Click here now & learn the secret to controlling your own future.

ABOUT THE AUTHOR

Hey, I'm Ippei!

Until 2014, like many of the people I review, I was working in a corporate job from 9 to 5.

Not only was it soul-crushing, but it didn't give me any time to pursue my bigger goals.

That was until I discovered a method to rank sites organically, generating free leads for my clients.

That website you see above, for the tree care company, I created it in 2015, and since then I haven't had to touch or update it:

It has gained me a passive income of $2000 a month .

That's more than $100,000 for one site, in 5 years.

That's the magic of the Lead Generation business, it's by far the best model to generate passive income. If you want to know more, just hop over here !

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SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle Kindle Edition

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$1.33 billion in sales. That’s what this ‘selling system’ is responsible for generating, in 416 different industries and niches. It works. And it will work for you.

Fast-forward to today, I have 100,000+ customers in 83 countries. And have generated $1.33 billion in sales...all using the ‘selling system’ contained inside this book.

This is unlike any business book you’ve ever read. There is no fluff or filler. Just hard-hitting actionable strategies you can use RIGHT AWAY to dramatically grow sales for your business.

Here’s just a fraction of what you’ll discover:

The single best way to attract highly profitable DREAM clients — Page 248
How to use 'The Godfather Strategy' to craft irresistible offers , that practically FORCE your prospects to buy — Page 151
Where to find the best clients and 'hyperactive buyers' in your market — Page 136
How anybody (even a complete novice) can write world-class Google and Facebook ads — Page 198
How to uncover large new "starving crowds" of prospects who spend like sailors on leave — Page 155
A buried case study on how one ad pulled in 3 MILLION LEADS — Page 112
How to crawl inside the mind of your DREAM buyer , camp out there.... and get super-targeted marketing intel to pump up your offers on steroids! — Page 83
And much, much, more…

This book gives you a complete step-by-step blueprint of the most powerful sales and marketing system, ever deployed in any industry.

It’s super simple and fast to apply. It has 8-steps. And can be used for any business, in any industry, selling anything! And is truly unlike anything you’ve ever seen or heard about before!

Grab yourself a copy today and use this system to get as many clients, customers and sales as you can possibly handle.

Print length 307 pages
Language English
Publication date 28 Jan. 2019
File size 9842 KB
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Sell Like Crazy: How To Get As Many Clients, Customers and Sales As You
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COMMENTS

I got an ad for a book called "Sell like crazy". The book is ...
Get the Reddit app Scan this QR code to download the app now. Or check it out in the app stores ... I got an ad for a book called "Sell like crazy". The book is rated very good and they want to send it for free. I only got to pay the shipping costs of 3$. ... Baulig is 100% scam, check reviews on trustpilot Reply reply Ill-Growth230 ...
Is Sabri Suby A Real Guru ? : r/FakeGuru
Sabri Suby - Quantum Growth. Sabri Suby - Persuasion Mastery. Sabri Suby - SELL LIKE CRAZY. Sabri Suby - Consulting Empire. I have that all courses and other courses of Sabri Suby too I am selling it for 90/95% discount price if anyone interested dm me Here is my linktree link here you can get my telegram for contact 👇. https://tr.ee ...
The Best Book To Scale Any SaaS
"Sell Like Crazy" - Sabri Suby. This book is the BEST bang for your buck when it comes to marketing, not only it uses copywriting to make you keep reading (making it an easy read) but it's easy to understand, very concise, and basically summarizes everything I learned in years of marketing
Sell Like Crazy Book: An Honest Review
Suby just gave it a different name. The book $100 Million Offers by Alex Hormozi covers this topic of making an irresistible offer very well. If you want to learn how to make strong, compelling offers, I would recommend Hormozi's book over Sell Like Crazy.
Sell Like Crazy Summary & Review
Final Summary and Review. Implementing each phase of successful digital marketing takes time, patience, and persistence. With practice, anyone can master the techniques described in Sell Like Crazy and maximize the power of digital marketing to drive sales. Let's go over those key points again. Time is money.
Sell Like Crazy
Sell Like Crazy is the 1st book by Sabri Suby on how to get clients, customers and sales like clockwork. I've read it and here's my summary. Now admittedly I came in a little sceptical. This is despite 3 people I know in the real world recommending the book at a recent function (read: long lunch and chit chat) I added here on the Gold Coast.
SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You
Unlike other sales books that are heavy on theory and light on practical advice, Sell Like Crazy delivers actionable steps that you can start applying immediately. Overall, Sell Like Crazy is a must-read for anyone serious about scaling their business. It's not just a book—it's a blueprint for success. Highly recommended!
Sell Like Crazy by Sabri Suby Reviews
How many stars would you give Sell Like Crazy by Sabri Suby? Join the 23 people who've already contributed. Your experience matters. | Read 21-21 Reviews out of 21 ... Sell Like Crazy by Sabri Suby Reviews 23 ... Possibly The Most Controversial Marketing And Sales Book For The General Public Ever Written... Contact. [email protected];
Sell Like Crazy by Sabri Suby Reviews
I received my book. I received my book. I read all the negative reviews here, and all these people should followed with Sabri to make sure the book got to them, and check their spam or junk mail folders. Yes there are a few videos with upsells, but you can decline those offers and continue through to the finalization of the $2.99 book.
Can people comment on the marketing agency King Kong and its ...
Hi there, I am wondering if anyone has bought a book called Sell Like Crazy because of a youtube ad. The book was advertised for USD 6 however I somehow led to a different page in the final part of the transaction and I ended up paying USD 197 for a marketing material pack.
Sell Like Crazy Summary of Key Ideas and Review
Sell Like Crazy. Sell Like Crazy (2018) by Sabri Suby is a powerful guide that will help you achieve remarkable success in sales. Here's why this book is worth reading: It provides proven sales strategies that can be implemented immediately, helping you generate more leads and close more deals. Backed by real-world results and case studies, it ...
Sabri Suby Selllikecrazybook.com SCAM! : r/Scams
You are as dumb as a rock if you think this guy is a scammer. Its more than likely that you don't read everything that it says on the page. The free gifts are free but you still pay for the shipping and handling and the extra gifts are a bundle, which means a lot of things which means a lot of shipping and handling fees, but he can still "ethically" say that its free.
Sell Like Crazy (Book Summary)
In "Sell Like Crazy", Sabri Suby, the founder of Australia's #1 fastest growing digital marketing agency, reveals his exclusive step-by-step formula for grow...
Sell Like Crazy (Sabri Suby)
Touted as the most controversial book in marketing. The founder of Australia's fastest growing digital marketing agency claims to have the solution to take your business from obscurity to overflowing. Generating over 1.8 billion dollars in sales certainly hooked my attention. How I make $52K per month But does Sabri Suby's Sell Like Crazy book live up […]
SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You
Unlike other sales books that are heavy on theory and light on practical advice, Sell Like Crazy delivers actionable steps that you can start applying immediately. Overall, Sell Like Crazy is a must-read for anyone serious about scaling their business. It's not just a book—it's a blueprint for success. Highly recommended!
Sell Like Crazy Book
I Want This Book Now! *Sell Like Crazy retails for $23.95 and is a #1 international best seller on Amazon, but today we've bought it for you! We just ask that you cover the shipping and handling costs in order for us to send it to you. Your information is secure and will not be shared.
Authors who consistently sell books, how do you do it?
One is to get other people to sell for you, and the second is to write another book. If someone reads a book, and they liked it—or they didn't hate it—they'll oftentimes read the next one in the series. If they REALLY liked it, and there are no more books, they'll seek out other books you wrote.
Sell Like Crazy by Sabri Suby Reviews
SELL LIKE CRAZY WEB OFFER IS A SCAM - BEWARE!!!!! I was sucked into the Sell Like Crazy website because of a free book offer. BEWARE THIS IS A SCAM. The offer ISN'T FREE AT ALL and they say they are going to charge you AUD 2.99 for delivery, only to then then charge Australian customers USD 4.57 even though they are based in Australia.

Sell Like Crazy Book: An Honest Review

Making Your Marketing Stand Out

Targeting The 97% Out Of Market

Selling The Click

The High-Value Content Offer

The Godfather Strategy

Conclusion & Recommendations

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Sell Like Crazy Summary & Review | Book by Sabri Suby

Introduction

About Sabri Suby

StoryShot #1: Change Your Mindset

StoryShot #2: Recognize that Your Business is Sales

StoryShot #3: Understand and Identify Your Dream Buyer

StoryShot #4: Create the Perfect Bait for Your Dream Buyer

StoryShot #5: Capture Leads and Get Contact Details

StoryShot #6: Use the Godfather Strategy

StoryShot #7: Convert Traffic Profitably

Use Google Ads Effectively

Use Facebook Ads Effectively

StoryShot #8: Use the Magic Lantern Technique

StoryShot #9: Convert Sales

StoryShot #10: Automate and Multiply

1. Get It Delivered

2. Get It Opened

3. Get It Clicked

StoryShot #11: Use Sabri Suby’s 17-Step Secret Selling System

Final Summary and Review

Sell Like Crazy Infographic

Editor’s Note

Sell Like Crazy PDF, Free Audiobook, Infographic, and Animated Book Summary

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Sell Like Crazy – Sabri Suby Book Summary [I Read It]

Sell Like Crazy book summary

Phase 1: Understand and Identify Your Dream Buyer

Phase 2: Create the Perfect Bait for your Dream Buyer

Phase 3: Capture Leads and Get Contact Details

Phase 4: The Godfather Strategy

Phase 5: Traffic

Phase 6: The Magic Lantern Technique

Phase 7: Sales Conversion

Phase 8: Automate and Multiply

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SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle Kindle Edition

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