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The Walmart Japan Saga: What Went Wrong?
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Venturing into a global market for an international business starts with making the most of its operations in a new economy. Operations that are built over a period of time, which purely mean success and growth. Multinationals manage to survive the structural paradox of the business world. May it be retail, real estate, manufacturing or services. One such case study is the Walmart - Japan. Expansions, Investment, Strategy and Survival seemed easier for a business that made its presence as the top businesses in the Fortune 500 List. Lack of research, failure to adapt to local market culture and regional trends made the company exit from Japan in 2020.
Walmart being America’s top chain in hypermarket retailing, has recorded the largest revenue growth. It successfully operates in the USA, Mexico, Canada, China and India. The stores consist of supercenters, discount centers, pharmacy stores etc. dealing in everything from electronics, home goods to health and beauty and online stores. Retail is not just a mere purchase of goods but a unique shopping experience when it comes to Walmart.
After a careful review and analysis of the organisation structure of Walmart, we see that the mixture of the functional and hierarchical features of the matrix are an effective blend of delegation and authority. Directives in the structure come from the CEO, whose at the top of the matrix, whereas as the structure gets more elaborate, functional specialistion creates an extensive way to manage and handle responsibilities by way of added skills and expertise . Competitor Retailers also follow a similar organizational structure making their position stronger in the global market. This proves that Walmart has an upper hand in whatever they choose to do.
Ever wondered, why a chain that impresses a consumer with innovation failed to thrive? Walmart entered Japan in 2002, as foreign strategic retail investor collaborating with local supermarket chain SEIYU purchasing large stakes. The company eventually started growing by making huge investments for maximum ownership. The company experienced a decline in 2004, due to bad public response and reported a loss of $66 million. By the end of 2008, the company gained 100% ownership and had closed 20 outlets, laying off 6% of its workforce.
What went wrong with Walmart in Japan?
- Cultural Misunderstanding: Lack of adaptability to Japan’s buying behaviour
- Low Cost Strategy: “Everyday Low Prices” didn’t work for the Japanese Market
- Supply Chain Inefficiency: Excessive cost cutting
- Pressure from competition: Existence of local and international market players
- Seiyu’s Pre Walamrt Conditions: Unsuccessful Business of Seiyu
External Environment is an inevitable element for a business wanting to establish itself in the global market. Effective assessment of these factors is conducted with extensive PESTLE analysis. Once this is well managed a business tends to thrive and be better off in long run. Walmart had to exit the Japanese market in 2020 by selling the majority holding and transferring the ownership to local retail chain. Businesses sustain or fail, it’s all a game of win or win, never lose. Many more issues to address for Walmart, strategically position itself and win.
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Wal-Mart Case Study A2 Geography
Wal-Mart Case Study
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Question | Answer |
How many stores does Walmart own? How many people does it employ? | 8000 stores and 2 million people |
When did Walmart first open? | 1962 |
Give five positive effects Walmart has | 1) Creates a lot of jobs 2) local companies and farmers supply goods to walmart 3) It offers more skilled jobs in LEDC's 4) Donates hundreds of millions of dollars to improve health and the environment in countries where its based 5) it invests in sustainable development |
What did Walmart do in Argentina in 2008? What did this lead to? | Opened three new stores, creating 450 jobs |
Give an example of how walmart offers more skilled jobs in poorer countries | Stores in China are managed by local people |
Give an example on how walmart stores invest money in sustainable development | In Puerto Rico 23 stores are having solar panels fitted |
Give four negative effect of Walmart | 1) Some companies that supply Walmart have long working hours 2) Not all Walmart workers are paid the same wages 3) Some Walmart stores have forces independent shops to close down as they couldn't compete with W.'s low prices 4) They can cause environmental problems |
Give an example of not all Walmart workers being paid the same | Factory workers in USA earn $6 per hour but in China it's less than $1 per hour |
Give an example of some companies that supply Walmart having longer working hours | Beximco in Bangladesh supplies clothing. Bangladesh has a maximum 60 hour week but some workers work 80 hours per week |
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A Detailed Case Study on Largest Retail Giant Walmart
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Avinash kumar mahato
Walmart is one of the largest retail companies in the world. It was founded in 1962 by Sam Walton. The headquarter of this company is situated in the United States. The main aim of the company is to provide consistent discounts, loyal customer service, and fast friendly service.
Walmart’s targets to expand its business in large cities as well as spread retail stores throughout the world. The retail stores of Walmart are divided into four divisions Walmart Supercenters , Discount Stores, Neighborhood Markets, and Sam’s Clubs warehouses. More than 100 million customers are visiting these Walmart Stores.
It is very uncomfortable for small merchants and communities in America. Walmart reaches their town and provides low-cost offers and the best customer service. It is a very bad condition for small merchants and businessmen in America. To downtown merchants, Walmart just comes and takes over all the small stores.
The purchasing power, aggressive marketing and provide low prices to the customer by Walmart, tend to pull out the business by the small merchants. Gradually the dream of Walmart company to become the largest retailer in the world is full filing day-by-day. But, they increase their business by the wrong actions and do not respect the culture or language of the communities.
Timeline Events Of Walmart company Business Model Of Walmart How Walmart Generates Revenue? Walmart’s Marketing Strategy Walmart’s - Flipkart Acquisition
Timeline Events Of Walmart company
The Timeline of events for Walmart company since its inception.
- 1960: Sam Walton opened his first discount store in Rogers, Arkansas.
- 1981: Walmart become the largest company in America .
- 1981: After becoming the largest company in America, they opened their stores in a small Louisiana town.
- 1983: Walmart opened its stores in Pawhuska and Oklahoma.
- 1986: Walmart claims that it can restore more than 4000 jobs to American Communities.
- 1989: They drive a campaign about Environmental awareness that Walmart is aware of land, water, and air.
- 1990: There are some activist groups against the expansion of Walmart’s store.
- 31st December 1990: Walmart’s closed its stores in Louisiana.
- 5th November 1991: Walmart opened up its store in Lowa City.
- 6th October 1998: Walmart’s founder Sam Walton created a family charity named Walton Family Charitable Support Foundation.
- June 1999: Walmart takes over the ASDA Chain (a British supermarket chain), now they have stores and depots across the United States.
- 2001: Walmart becomes the world’s largest retailer, got huge sales of $191 billion.
- July 2003: Walmart opened its stores in Beijing and till now they have 22 stores in China and counting.
- 2006: Walmart closed its stores in Germany.
- July 2007: Walmart is operating more than 2500 retail units in Walmart International and more than 500,000 employers in some countries.
- 2007: By the ending of this year, they got a net $45 billion sales.
- 2008: Walmart’s opened its wholesale facility in India. This is the first step of Walmart's to sell products through its retail outlets in India.
- 2018: Walmart acquired Flipkart for $16 billion and owned 77% stake in India’s largest online retailer brand.
Business Model Of Walmart
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There are different business models that are followed by successful companies which vary from time to time. The business model of Walmart is based to eliminate the middleman from the distribution channels. The advantage of removing the middleman is to provide benefit to the consumer by providing products at lower costs. The main motive of Walmart's business strategy company is to enter every segment of the market and dominate the market by providing products at a lower price.
The main marketing strategy of the company is based on leading on price, be competitive, and deliver a great experience by the motto of Everyday Lower price.
Walmart has three important segments.
Walmart U.S
Walmart U.S is operated in the U.S. They provide customers with products and services that are not present physically in stores. They provide their services via the website and mobile application . The website of Walmart company has a special feature that provides a third party to sell products. The company operates its business on various platforms like supermarkets, discount stores, neighborhood markets, and e-commerce websites .
Walmart International
Walmart International is also divided into three sections which are retailers, wholesalers, and other small projects. These sections are also divided into various sections such as supermarkets, warehouses, electronics, apparel stores , drug stores, digital retailers, and many more.
It is the online platform of Walmart’s company i.e., “ samsclub.com ”. This club is consists of memberships of the only warehouse retailer operations. This section includes warehouse clubs in the U.S, as well as samsclub.com.
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How Walmart Generates Revenue?
The Revenue Model of Walmart deals with the principle of buying in bulk in one go. In this system, they got a huge discount from the manufacturers. They sell in small quantities at low prices. By reducing the price they have high sales volume through which they have high earning.
Walmart’s generate its revenue by removing the middleman and selling their product directly to the customers and services to business. The two main sources of revenue are Product revenue and Service revenue .
Walmart's revenue in the fiscal year ending January, 2020 was $524 Billion.
Product Revenue
Walmart has a wide range of products in various categories:-
- In the grocery category, they have products like Daily needs products, dairy products, frozen foods, bakery, baby products, beauty aids, and many more.
- Health and wellness category have products like Pharmacy products and clinical services .
- The entertainment category has products like electronics products, toys, cameras, movies, music, videos, and books.
- Stationary, paints, and hardware, Automotive, sporting goods, crafts, and seasonal merchandise.
- Apparel categories include apparel for men, women, boys, girls, shoes, jewelry, and accessories.
- Home appliances include home furnishing services, home decor, livings, and horticulture.
Service Revenue
Walmart also provide services to generate revenue in various fields:-
- They provide financial services like prepaid cards , money orders, wire transfer, money transfers, bill payments, and so on.
- VUDU movie streaming services: This is a subscription-based OTT platform for buying and renting movies, watching TV shows on demand.
- Clinical Services include primary health care, Physical and Wellness checks, Clinical lab tests.
- Health Insurance services
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Walmart’s Marketing Strategy
Walmart's Business Strategy Analysis is one of the most important parts of any business whether it is small or large. It is very important to make an effective marketing plan to survive in the market . Walmart uses the principle of business marketing penetration method which is used to capture the market by offering lower prices and competitive prices to the consumers.
The company follows cost leadership which makes a huge profit for the company. The company provide low prices to the consumer and treated all the customers as king of the market to maintain the relationship between Walmart and the customer.
According to Walmart, there are four factors that drive the customer’s choice of retailer:
- Assortment.
One more reason for the success of Walmart is purchasing products from local manufacturers in a bulk in one go and selling in small quantities. Buying from local manufacturers is the benefit for both. Buying more products from local manufacturers means they are creating more jobs and they reduce the unemployment rate. They should provide good quality products at a lower price to maintain a good relationship with customers and continue to get profits in business.
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Walmart’s - Flipkart Acquisition
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Flipkart is one of the leading Indian e-commerce brands. In 2018, Walmart takes 77% stakes in India’s largest e-commerce company Flipkart and makes the world’s biggest purchase of an e-commerce company.
After this acquisition the future of eCommerce industry in India has become more competitive than ever.
The three main reasons for the acquisition of Flipkart are Flipkart’s leadership in some lucrative sections, its payment platform and the company’s talent pool.
Walmart’s world’s largest company is to continue to expand its business by improving its strategies day-by-day. The main reason for the success of Walmart is the EDLP system i.e., Everyday Low Price. They are working aggressively to maintain profits, market shares, and provide low prices to consumers. There are many business ideas to gain profit from a market. All depends on how you play the cards for a profitable business.
Walmart has made acquisitions of 28 organizations and has 16 sub-organization.
Feel free to reach us and share your understanding and views on the case study of Walmart. We would love to hear from you.
What is the business model of Walmart?
The business model of Walmart is based on eliminating the middleman from the distribution channels. The advantage of removing the middleman is to provide benefit to the consumer by providing products at lower costs.
What is the motive behind Walmart's Business Strategy?
The main motive of the Walmart business strategy company is to enter every segment of the market and dominate the market by providing products at a lower price.
What is Walmart's Market Strategy?
How does walmart generate revenue.
The earning model of Walmart deals with the principle of buying in bulk in one go. In this system, they got a huge discount from the manufacturers. Walmart’s generate its revenue by removing the middleman and selling their product directly to the customers and services to business.
What are the main sources of revenue for Walmart?
The two main sources of revenue are:
- Product revenue
- Service revenue
Is Walmart owned by China?
The Walmart branch in China is majority Chinese-owned. But predominantly it is owned by Sam Walton's many children.
Why is Walmart so cheap?
They sell in small quantities at low prices. By reducing the price they have high sales volume through which they have high earning. Hence, by selling in high volume they can sell it at a cheap price and still gain profit.
What are the sub-organisations under Walmart?
There are 16 sub-organisations of Walmart. Some of them are:
- Walmart Labs
- Seiyu Group
- Walmart Canada
What are the top acquisitions of Walmart?
Walmart has acquired 28 companies. Some top acquisitions are:
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In 2005 Wal-mart had to pay $172 million in compensation. - Caused a loss of smaller business as smaller shops are forced to close as they can't match the low prices. This can cause a loss of local jobs e.g. for every 100 new Wal-mart jobs there 50 local retail jobs lost.
5 negative impacts of Wal-mart on the USA. - Has poor working conditions for its employees e.g. 17 lawsuits every day are filed against Wal-mart. In 2005 Wal-mart had to pay $172 million in compensation. - Has poor benefits for employees (e.g. health care) meaning workers have to rely on state benefits such as California in 2005 paid $85 ...
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The case 'Wal-Mart Stores, Inc.' focuses on the evolution of Wal-Mart's remarkably successful discount operations and describes the company's more recent attempts to diversify into other businesses. The company has entered the warehouse club industry with its Sam's Clubs and the grocery business with its Supercenters, a combination supermarket and discount store. Wal-Mart experienced a drop in ...
Study case of a TNC named Wal-Mart Walmart's international impact Wages Employment Home country Host countries 2.2 million employees around the world 1.3 million in the Unites States Average pay for an associate: 8.81$/h - 15,576$/y Average pay for a cashier: 8.48$/h Low prices
EU Case Study - Lecture notes; Fair Trade Bananas - Latin America; Great Barrier Reef - Sustainable Tourism ... Wal-Mart is a chain of discount department stores including ASDA. Its one of the largest TNCs in the world and the largest retail TNC. Wal-Mart began in 1962 when Sam Walton opened the first store in Arkansas, USA.
Wage at Beximco in Bangladesh, a supplier to Walmart. $0.14/hr. 80 hours a week. = $11.20/week. How much money was donated to local projects in Argentina walmart. $70,000. How many soup kitchens does Walmart support and how many people does this feed. 29 kitchens feeding 12,000. Study with Quizlet and memorize flashcards containing terms like ...
One such case study is the Walmart - Japan. Expansions, Investment, Strategy and Survival seemed easier for a business that made its presence as the top businesses in the Fortune 500 List. Lack of research, failure to adapt to local market culture and regional trends made the company exit from Japan in 2020.
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Management document from Bakersfield College, 1 page, 1. A 2015 New York Times article described Amazon as "a soulless, dystopian workplace where no fun is had and no laughter heard" (Cook 2015 n.p.). Employees themselves came to the company's defense (Ciubotariu 2015). Does this reputation continue to haunt
Wal-Mart has seen a multitude of benefits since deploying Ameripolish products, including: High-Shine Flooring: The floors are much shinier than anticipated, resulting in a brighter and more inviting facility for workers and visitors. Ease of Deployment: The pads fit easily onto existing equipment, making the transition seamless for Wal-Mart.
TNC's- Case study Description. Pg143 geography ; human geography ; gcse ; Flashcards by Adam Collinge, updated more than 1 year ago More Less Created by ... Some companies that supply Walmart have long working hours 2) Not all Walmart workers are paid the same wages 3) Some Walmart stores have forces independent shops to close down as they ...
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example, the largest Wal-Mart store in Hawaii covers around 29,000m squared Title: Transnational Corporations (TNC) wal-mart case study Description: a full and comprehensive case study on TNC Walmart at a A level standard AQA A2
Walmart is one of the largest retail companies in the world. It was founded in 1962 by Sam Walton. The headquarter of this company is situated in the United States. The main aim of the company is to provide consistent discounts, loyal customer service, and fast friendly service. Walmart's targets to expand its business in large cities as well ...
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Case Study: HR Business Model Selecting Walmart as the industry of choice to research, assume you are an HR consultant asked by the corporation to analyze its external/internal environment and make strategic recommendations based on data. You must include exhibits to support your analysis and recommendations.
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WAL-MART AND ASKEW CASE STUDY 4 Wal-Mart as a way of getting back at Askew. The damaged relationship could result in a loss of sales. The threat of substitutes can result in lows sales and can force the company to reduce their involvement in supporting the community initiatives. In addition, it can make the management lay-off some of the employees because of low finances and therefore, paying ...
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