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Visual Analysis Essay

Visual Analysis Essay - A Writing Guide with Format & Sample

14 min read

What is a Visual Analysis Essay

A visual analysis essay basically requires you to provide a detailed description of a specific visual work of art. It is a type of analytical essay that deals with imagery and visual art instead of texts.

The subject of a visual analysis essay could be an image, painting, photograph, or any visual medium.

In this type of essay, you need to describe the artwork and analyze its elements in detail. That is, how different elements and features fit together to make the whole work stand out. In this sense, you need to use a mixture of descriptive writing and analytical language.

To write a good visual analysis essay, you need to know the basic visual elements and principles of design. Let’s learn about these concepts first before diving into the writing steps.

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Visual Elements for a Visual Analysis Essay

Writing a visual analysis essay involves analyzing the visual elements of a piece of art. These elements form the basis of the features and characteristics of an image.

Below you can find the common visual elements of a visual analysis essay.

Principles of Design in a Visual Analysis Essay

In addition to visual elements, you must also consider the principles of design for writing a great visual analysis essay. These principles help you identify and explain the characteristics of the image.

How to Write a Visual Analysis Essay - 7 Simple Steps

Now that you have an idea about visual elements and principles, you are now ready to proceed.

Here are the steps that you need to follow for writing a visual analysis essay. Let’s discuss them in detail.

Step 1 - Gather General Information About the Artwork

Once you have a specific artwork or image, here is how to start a visual analysis essay. You need to ask some basic questions about the work and jot down your ideas.

This pre-writing step is for brainstorming ideas. Ask these questions to begin:

Who and what does the artwork represent?
Who is the author of the piece?
Who did the artist create the work for? Who is the intended audience?
When and where was the work created? What is its historical context?
Where was this work displayed for the first time?
Identify which medium, materials, and techniques were used to create the image?

Step 2 - Note Down the Characteristics of the Artwork

The next thing that you need to do is identify what the image depicts. Moreover, you need to identify and describe the visual art elements and design principles used in the work.

Here’s what you need to note:

The subject matter and its representation.
Colors, shapes, and lines used in the composition.
The balance, proportion, and harmony within the artwork.
Any symbolism or metaphors present.

By pointing out such characteristics, you set the stage for a nuanced analysis in your essay.

Step 3 - Visual Analysis Essay Outline

Once you have gathered your main points by carefully studying the image, you should now organize them in an outline.

Here is how you make an outline for your visual analysis essay:

Step 4- Write the Introduction

This is the first paragraph of a visual analysis essay in which you need to provide some background information on the topic. After grabbing the readers’ attention with an interesting fact, briefly provide information on the following points.

Talk briefly about the painting and its artist or creator.
Provide a brief description of the painting and give historical context
Add an interesting fact about the artist or the painting.

The introduction should end with a thesis statement. The visual analysis essay thesis states the analysis points on the artwork that you aim to discuss in your essay.

Step 5 - Provide Detailed Description, Analysis, and Interpretation

In the body section, you need to explore the artwork in detail. In the first body paragraph, simply describe the features and characteristics of the work. For instance, talk about the technique being used, shape, color, and other aspects to support your thesis.

In the next paragraphs, you can go into the analysis and interpretation of these elements and the work as a whole. Present all the details logically and discuss the relationship between the objects. Talk about the meaning, significance, and impact of the work.

Step 6 - Writing a Conclusion

Once you have completed the body section, move to the conclusion paragraph. This is the last paragraph of the essay that should be strong and well-written to create a sense of closure.

Here’s how you can do it

Revisit the main insights gained through the analysis, summarizing the key visual elements and principles discussed.
Emphasize the significance of cultural or historical context in interpreting the visual narrative.
Tie together the threads of your analysis to reinforce your thesis or main argument.
End with a memorable statement and encourage readers to carry the lessons learned from the analysis into their own encounters with art.

Step 7 - Edit & Revise Your Essay

Here’s how to end your visual analysis essay: edit and revise your first draft until it becomes the perfect version. Consider these steps for an excellent revision:

Review for Clarity: Ensure your ideas flow logically. Clarify any ambiguous or unclear statements to enhance the overall readability of your essay.
Trim Unnecessary Details: Trim excess information that doesn't directly contribute to your main points. Keep your analysis focused and concise.
Check Consistency: Verify that your writing style remains consistent throughout the essay. Maintain a balance between formal language and engaging expression.
Fine-Tune Transitions: Ensure smooth transitions between different sections of your essay. Transitions help guide your reader through the analysis, making the journey more enjoyable and comprehensible.
Proofread for Errors: Carefully proofread your essay for grammar, spelling, and punctuation errors. A polished essay enhances your credibility and the overall professionalism of your work.

With these basic steps, you can craft an amazing visual analysis essay. Read on for some useful tips for analyzing different kinds of visual subjects.

Tips on How to Analyze a Photograph

Painting and photograph analysis are very similar. There are three ways in which photo visual analysis is conducted: description, reflection, and formal analysis.

Although the historical study may be used, it is not necessary.

Description - It implies examining the picture carefully and considering all of the details. The description should be neutral, focusing on simple facts without expressing a personal viewpoint.
Reflection - For the next stage, consider the emotions that the picture stirs in you. Every viewer will have a distinct viewpoint and feelings about the piece. Knowing some historical background might be useful when formulating an educated response.
Formal analysis - Consider the visual components and concepts. How are they shown in the photo?
Historical analysis - For a contextual analysis, keep an eye on the photo's surroundings. Make sure you comprehend the surrounding environment in which the photograph was taken. What era was this image shot during?

Tips on How to Analyze a Sculpture

A sculpture, unlike a painting or photograph, requires a different approach to visual analysis. It still depends on visible components and principles, however it does so in a slightly different way.

When you're writing about sculptures, keep the following in mind:

Medium, size, and technique - What kind of material is it? Is it carved in a negative or positive method?
Color and lightning - Describe the hue of the sculpture, whether it is painted. Was the sculptor concerned with the illumination when creating the work?
Human body and scale - Consider how a human body is portrayed in the piece. Also, assess the sculpture's size compared to that of the viewer.
Function - What was the sculpture's main aim? You could speak about whether it represented a religious conviction or honored someone, for example.
Composition - Examine the placement of the piece and determine whether there is a focal point.

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Visual Analysis Essay on Advertisement

In advertisements, visuals are used to pique interest or persuade the public that what is being advertised is needed. The goal of a visual argument is to generate attention and intrigue. Images are utilized in advertisements to transmit information and interact with the audience.

When conducting a visual analysis of an ad, keep the following in mind:

Textual Elements
Illustrations
Composition

This all has an impact on how people perceive information and how they react to it.

When you analyze the visuals of an ad, you're performing a rhetorical analysis. The study of images and extracting information from them is known as visual rhetoric. It aids in the comprehension of typography, imagery, and the structure of elements on the page.

How to Write a Visual Analysis Paper on an Advertisement

Visual components in advertising are important. It aids in the persuasion of the audience.

Always keep the rhetorical situation in mind while analyzing visual arguments. The following are some key elements to consider:

Audience - Who is the advertisement meant to attract?
Purpose - What message does the photo try to get across to the audience?
Design - What kind of visualizations are included? Are the visuals clear and easy to follow? Are there any patterns or repetitions in the design?
Strategies - Is there any humor, celebrities, or cultural allusions in the graphic's message?
Medium - Is the photograph surrounded by text? Is there any text within the picture? How does it interact with the picture to produce an intended effect if there is any?
Context - What are the characters in an ad? Where are they positioned?
Subtext - Consider the meaning of the picture's words. What are they trying to say?

Visual Rhetorical Analysis Essay Examples

Here are some visual analysis essay samples that you can read to understand this type of essay better.

Art history Visual Analysis Essay Example

Political Cartoon Visual Analysis Essay

Rhetorical and Visual Analysis Essay Sample

Mona Lisa Visual Analysis Essay

Visual Analysis Essay Topics

Here are some top visual analysis essay topics that you can choose from and begin the writing process.

Make a review of your favorite Hollywood production and discuss the visual arts involved.
Write about the use of color and action in TV commercials.
Discuss how the brand name is displayed in digital media campaigns.
Discuss different types of visual appeals used in web ads.
What is the special about Cleo Award-winning ads?
The Use of Light and Shadow in Caravaggio's "The Calling of Saint Matthew"
The Symbolism of Colors in Vincent van Gogh's "Starry Night"
What is the importance of art and culture in our life?
How has art changed over the last 50 years?
The use of colors in marketing and advertising.

To conclude,

From gathering information about the artwork to crafting a compelling analysis, we've navigated the essential steps you need for a visual analysis essay. Moreover, with the specific tips and examples, you have everything you need to get started.

So dive into the writing process with confidence and return to this blog whenever you need help on any step!

However, if you have gone through the whole article and are still unsure how to start your essay, we can help you.

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Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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5.9: Writing a Visual Analysis

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Terri Pantuso, Sarah LeMire, and Kathy Anders Ed.

Terri Pantuso
Texas A&M Univesrity

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While visuals such as graphs and charts can enhance an argument when used to present evidence, visuals themselves can also present an argument. Every time you encounter an ad for a certain product, stop and consider what exactly the creators of that visual want you to believe. Who is the target audience? Does the message resonate more with one group of people than another? While most advertisements or political cartoons seem to be nebulous conveyors of commerce, if you look closely you will uncover an argument presented to you, the audience.

So how do you write a visual rhetorical analysis essay? First, you’ll want to begin by examining the rhetorical strengths and weaknesses of your chosen visual. If your purpose is to write an argument about the visual, such as what artworks are considered “fine art,” then your focus will be on demonstrating how the visual meets the criteria you establish in your thesis. To do this, try a method adapted from one on working with primary sources where you Observe, Reflect and Question. [1]

Arguments About a Visual

Take for example Vincent Van Gogh’s “The Starry Night” (Figure 3.14.1). [2] If you want to argue that the painting is a classic example of fine art, you’ll first have to define the criteria for your terms “classic” and “fine art.” Next, you’ll want to look for elements within the painting to support your claim. As you study the painting, try the following strategy for analysis: Describe/Observe ; Respond/Reflect ; Analyze/Question .

This is an image of Van Gogh's Starry Night.

Describe/Observe

First, describe what you see in the visual quite literally. Begin by focusing on colors, shading, shapes, and font if you’re analyzing an advertisement. In the case of “The Starry Night,” you might begin by describing the various shades of blue, the black figures that resemble buildings, or shades of yellow that cast light. As you describe them, observe the texture, shape, contour, etc. about each element. For this initial stage, you are simply describing what you observe. Do not look deeper at this point.

Respond/Reflect

Next, respond to the ways in which the things you described have impacted you as a viewer. What emotions are evoked from the various shadings and colors used in the ad or painting? If there are words present, what does the artist’s font selection do for the image? This is where you’ll want to look for appeals to ethos and pathos. In the case of “The Starry Night,” how does the use of black create depth and for what reason? Reflect on how the intermittent use of shades of blue impacts the overall impression of the painting. At this stage, you are questioning the elements used so that you may move to the final stage of analysis.

Analyze/Question

After you’ve described and reflected upon the various elements of the visual, question what you have noted and decide if there is an argument presented by the visual. This assessment should be made based upon what you’ve observed and reflected upon in terms of the content of the image alone. Ask yourself if the arrangement of each item in the visual impacts the message? Could there be something more the artist wants you to gather from this visual besides the obvious? Question the criteria you established in your thesis and introduction to see if it holds up throughout your analysis. Now you are ready to begin writing a visual rhetorical analysis of your selected image.

Arguments Presented By/Within a Visual

In the summer of 2015, the Bureau of Land Management ran an ad campaign with the #mypubliclandsroadtrip tag. The goal of this campaign was to “explore the diverse landscapes and resources on [our] public lands, from the best camping sites to cool rock formations to ghost towns.” [3] The photo below (Figure 3.14.2) [4] is of the King Range National Conservation Area (NCA) in California which was the first NCA designated by Congress in 1970. [5] Returning to the Observe, Reflect and Question method, analysis of this photo might focus on what the image presents overall as well as arguments embedded within the image.

As with “The Starry Night”, you might start by describing what you see in the visual quite literally. Begin by focusing on colors, shading, shapes, and font. With the Bureau of Land Management ad, you could begin by describing the multiple shades of blues and browns in the landscape. Next, you might focus on the contrasts between the sea and land, and the sea and sky. Making note of textures presented by various rock formations and the sand would add depth to your analysis. You might also note the solitary person walking along the shoreline. Finally, you would want to observe the placement of the sun in the sky at the horizon.

Next, respond to the ways in which the things you described have impacted you as a viewer. What emotions are evoked from the various shadings and colors used in the photo? How does the artist’s font selection impact the image? Through these observations, you will be able to identify appeals to ethos and pathos. In the Bureau of Land Management ad, you might respond to the various shades of blue as seemingly unreal yet reflect on their natural beauty as a way of creating an inviting tone. Next, reflect on the textures presented by the rocks and sand as a way of adding texture to the image. This texture further contributes to the welcoming mood of the image. By focusing on the solitary person in the image, you might respond that this landscape offers a welcoming place to reflect on life decisions or to simply enjoy the surroundings. Finally, you might respond to the placement of the sun as being either sunrise or sunset.

After describing and reflecting on the various elements of the visual, question what you have noted and decide if there is an argument presented by the image. Again, this assessment should be made based upon what you’ve observed and reflected upon in terms of the content of the image alone. Using the Bureau of Land Management ad, you might ask if the font choice was intentional to replicate the rolling waves, or if the framing around the edges of the image is done intentionally to tie back into the Bureau logo in the upper right-hand corner. Once you’ve moved beyond the surface image, question the criteria you established in your thesis and introduction to see if it holds up throughout your analysis. Now you are ready to begin writing a visual rhetorical analysis of an argument presented by/within your selected image.

This exercise was inspired by a workshop titled “Working with Primary Sources,” hosted by Meg Steele, given at the Library of Congress alongside the National Council of Teachers of English Convention in Washington, D.C. in November 2014. ↵
Vincent Van Gogh, The Starry Night, 1889, oil on canvas, Museum of Modern Art, New York City, Wikimedia Commons, accessed November 15, 2021, https://commons.wikimedia.org/wiki/File:Van_Gogh_-_Starry_Night_-_Google_Art_Project.jpg . ↵
"Drop A Line: Explore Your Lands! My Public Lands Summer Roadtrip 2016," Bureau of Land Management, accessed November 14, 2021, https://www.arcgis.com/apps/Cascade/index.html?appid=0d3fdf6ca0e44d258adde314479b3bdb . ↵
Bureau of Land Management, My Public Lands Roadtrip, June 3, 2015, digital photograph, Flickr, accessed January 6, 2021, https://www.flickr.com/photos/91981596@N06/18607529954 . Licensed under a Creative Commons Attribution 2.0 Generic License . ↵
“King Range National Conservation Area,” U.S. Department of the Interior Bureau of Land Management, accessed January 14, 2021, https://www.blm.gov/programs/national-conservation-lands/california/king-range-national-conservation-area . ↵

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

So far you have examined how primarily written arguments work rhetorically. But visuals (symbols, paintings, photographs, advertisements, cartoons, etc.) also work rhetorically, and their meaning changes from context to context.

Imagine two straight lines intersecting each other at right angles. One line runs from north to south. The other from east to west. Now think about the meanings that this sign evokes.

What came to mind as you pondered this sign? Crossroads? A first aid sign? The Swiss flag? Your little brother making a cross sign with his forefingers that signals “step away from the hallowed ground that is my bedroom”?

Now think of a circle around those lines so that the ends of the lines hit, or cross over, the circumference of the circle. What is the image’s purpose now?

What did you come up with? The Celtic cross? A surveyor’s target? A pizza cut into really generous sizes?

Did you know that this symbol is also the symbol for our planet Earth? And it’s the symbol for the Norse god, Odin. Furthermore, a quick web search will also tell you that John Dalton, a British chemist who led the way in atomic theory and died in 1844, used this exact same symbol to indicate the element sulfur.

Recently, however, the symbol became the subject of a fiery political controversy. The marketing team of former Alaska governor (and former vice-presidential candidate), Sarah Palin, placed several of these symbols—the lines crossed over the circumference of the circle in this case—on a map of the United States. The symbols indicated where the Republican Party had to concentrate their campaign because these two seemingly innocuous lines encompassed by a circle evoked, in this context, the symbol for crosshairs—which itself invokes a myriad of meanings that range from “focus” to “target.”

However, after the shooting of Congresswoman Gabrielle Giffords in Arizona in January 2011, the symbol, and the image it was mapped onto, sparked a vehement nationwide debate about its connotative meaning. Clearly, the image’s rhetorical effectiveness had transformed into something that some considered offensive. Palin’s team withdrew the image from her website.

How we understand symbols rhetorically, and indeed all images, depends on how the symbols work with the words they accompany, and on how we understand and read the image’s context, or the social “landscape” within which the image is situated. As you have learned from earlier chapters, much of this contextual knowledge in persuasive situations is tacit, or unspoken.

Like writing, how we use images has real implications in the world. So when we examine visuals in rhetorical circumstances, we need to uncover this tacit knowledge. Even a seemingly innocuous symbol, like the one above, can denote a huge variety of meanings, and these meanings can become culturally loaded. The same is true for more complex images—something we will examine at length below.

In this chapter, we will explore how context—as well as purpose, audience, and design—render symbols and images rhetorically effective. The political anecdote above may seem shocking, but, nevertheless, it indicates how persuasively potent visuals are, especially when they enhance the meaning of a text’s words or vice versa. Our goal for this chapter, then, is to come to terms with the basics of visual analysis, which can encompass the analysis of words working with images or the analysis of images alone. When you compose your own arguments, you can put to use what you discover in this chapter when you select or consider creating visuals to accompany your own work.

Here is an overview of Visual Rhetoric from the OWL at Purdue:

Rhetorical Analysis of Visual Texts

Let’s start with by reviewing what we mean by analysis. Imagine that your old car has broken down and your Uncle Bob has announced that he will fix it for you. The next day, you go to Uncle Bob’s garage and find the engine of your car in pieces all over the driveway; you are further greeted with a vision of your hapless uncle greasily jabbing at the radiator with a screwdriver. Uncle Bob (whom you may never speak to again) has broken the car engine down into its component parts to try and figure out how your poor old car works and what is wrong with it.

Happy days are ahead, however. Despite the shock and horror that the scene above inspires, there is a method to Uncle Bob’s madness. Amid the wreckage, he finds out how your car works and what is wrong with it, so he can fix it and put it back together.

Likewise, analyzing entails breaking down a text or an image into component parts (like your engine). And while analyzing doesn’t entail fixing per se, it does allow you to figure out how a text or image works to convey the message it is trying to communicate. What constitutes the component parts of an image? How might we analyze a visual? What should we be looking for? To a certain extent we can analyze visuals in the same way we analyze written language; we break down a written text into component parts to figure out just what the creator’s agenda might be and what effect the text might have on its readers.

When we analyze visuals we do take into account the same sorts of things we do when we analyze written texts, with some added features.

Please watch “Visual Rhetoric: How to Analyze Images”:

Genres that use visuals tell us a lot about what we can and can’t do with them. Coming to terms with genre is rather like learning a new dance—certain moves, or conventions, are expected that dictate what kind of dance you have to learn. If you’re asked to moonwalk, for instance, you know you have to glide backwards across the floor like Michael Jackson. It’s sort of the same with visuals and texts; certain moves, or conventions, are expected that dictate what the genre allows and doesn’t allow.

Below is a wonderful old bumper sticker from the 1960s 19. A bumper sticker, as we will discover, is a genre that involves specific conventions.

In bumper sticker format, the top line reads "Kennedy" in white font against a red background. The lower line reads "FOR PRESIDENT" in blue font against a white background. Kennedy's smiling head is superimposed over the words in the middle of the sticker.

Bumper stickers today look quite a bit different, but the amount of space that a sticker’s creator has to work with hasn’t really changed. Bumper stickers demand that their creators come up with short phrases that are contextually understandable and accompanied by images that are easily readable—a photograph of an oil painting trying to squeeze itself on a bumper sticker would just be incomprehensible. In short, bumper stickers are an argument in a rush!

A bumper sticker calls for an analysis of images and words working together to create an argument. As for their rhetorical content, bumper stickers can demand that we vote a certain way, pay attention to a problem, act as part of a solution, or even recognize the affiliations of the driver of the car the sticker is stuck to. But their very success, given that their content is minimal, depends wholly on our understanding of the words and the symbols that accompany them in context.

The procedure for doing a rhetorical analysis of a visual text is essentially the same as for a spoken/written text.

Step 1: Read the Text

In the case of a visual text, there might be words or there might not. If there are no words, “read” the image and think about what the creator of the image is trying to portray. Rather than a summary of the text, you might write a description of the image, including what you believe the author’s main intent is. In this case, your description might be fairly short:

Step 2: Define the Rhetorical Situation

Again, this step is very similar to what you would do for a written/spoken text. Simply answer the same questions about the visual text. Remember the acronym SOAP:

In this case, the speaker isn’t as clear as it might be in a spoken or written text. In general, a speech is made by a specific person, and a written text has an author. In some cases, determining the origin of a visual text could be difficult. In this case, we can presume that the bumper sticker was made by the Democratic Party as a campaign effort.

Audience and Medium

In their book Picturing Texts , Lester Faigley et al claim that, when determining the audience for a visual, we must “think about how an author might expect the audience to receive the work” (104). Medium, then, dominates an audience’s reception of an image. For instance, Faigley states that readers will most likely accept a photograph in a newspaper as news—unless of course one thinks that pictures in the tabloids of alien babies impersonating Elvis constitute news. Alien babies aside, readers of the news would expect that the picture on the front page of the New York Times , for instance, is a “faithful representation of something that actually happened” (105). An audience for a political cartoon in the newspaper, on the other hand, would know that the pictures they see in cartoons are not faithful representations of the news but opinions about current events and their participants, caricatured by a cartoonist. The expectations of the audience in terms of medium, then, determine much about how the visual is received.

As for our bumper sticker then, we might argue that the image of JFK speeding down the highway on the bumper of a spiffy new Ford Falcon would be persuasive to those who put their faith in the efficacy of bumper stickers, as well as the image of the man on the bumper sticker. Moreover, given that the Falcon is speeding by, we might assume that the bumper sticker would mostly appeal to those folks who are already thinking of voting for JFK—otherwise there’s a chance that the Falcon’s driver would be the recipient of some 1960s-style road rage.

Today, the audience for our bumper sticker has changed considerably. We might find it in a library collection. Or we might find it collecting bids on eBay. Once again, the audience for this example of images and words working together rhetorically depends largely on its contextual landscape.

Occasion/Context

Thinking about context is crucial when we are analyzing visuals, as it is with analyzing writing. We need to understand the political, social, economic, or historical situations from which the visual emerges. Moreover, we have to remember that the meaning of images change as time passes. For instance, what do we have to understand about the context from which the Kennedy sticker emerged in order to grasp its meaning? Furthermore, how has its meaning changed in the past 50 years?

First, to read the bumper sticker at face value, we have to know that a man named Kennedy is running for president. But president of what? Maybe that’s obvious, but then again, how many know who the Australian prime minister was 50 years ago, or, for that matter, the leading official in China? Of course, we should know that the face on the bumper sticker belongs to John F. Kennedy, a US Democrat, who ran against the Republican nominee Richard Nixon, and who won the US presidential election in 1960. (We hope you know that anyway.)

Now think how someone seeing this bumper sticker, and the image of Kennedy on it, today would react differently than someone in 1960 would have. Since his election, JFK’s status has transformed from American president into an icon of American history. We remember his historic debate with Nixon, the first televised presidential debate.

One wonders how much of a role this event played in his election given that the TV, a visual medium, turned a political underdog into a celebrity. We also remember Kennedy for his part in the Cuban missile crisis, his integral role in the Civil Rights Movement and, tragically, we remember his assassination in 1963. In other words, after the passage of 50 years, we might read the face on the bumper sticker quite differently than we might have in 1960.

While we examine this “text” from 50 years ago, it reminds us that the images we are surrounded by now change in meaning all the time. For instance, we are all familiar with the Apple logo. The image itself, on its own terms, is simply a silhouette of an apple with a bite taken out of it. But, the visual does not now evoke the nourishment of a Granny Smith or a Golden Delicious. Instead, the logo is globally recognized as an icon of computer technology.

Words and images can work together to present a point of view. But, in terms of visuals, that point of view often relies on what isn’t explicit—what, as we noted above, is tacit.

The words on the sticker say quite simply “Kennedy For President.” We know now that this simple statement reveals that John F. Kennedy ran for president in 1960. But what was its rhetorical value back then? What did the bumper sticker want us to do with its message? After all, taken literally, it doesn’t really tell us to do anything.

For now, let’s cheat and jump the gun and guess that the bumper sticker’s argument in 1960 was “Vote to Elect John F Kennedy for United States President.”

Okay. So knowing what we know from history, we can accept that the sticker is urging us to vote for Kennedy. It’s trying to persuade us to do something. And the reason we know what we know about it is because we know how to read its genre and we comprehend its social, political, and historical context. But in order to be persuaded by its purpose, we need to know why voting for JFK is a good thing. We need to understand that its underlying message, “Vote for JFK,” is that to vote for JFK is a good thing for the future of the United States.

So, to be persuaded by the bumper sticker, we must agree with the reasons why voting for JFK is a good thing. But the bumper sticker doesn’t give us any. Instead, it relies on what we are supposed to know about why we should vote for Kennedy. For instance, if we were present for the campaign, we would know that JFK campaigned on a platform of liberal reform as well as increased spending for the military and space travel technology. Moreover, we would be aware of the evidence for why we should vote that way. Consequently, if we voted for JFK, we accepted the above claim, reasons, and evidence driving the bumper sticker’s purpose without being told any of it by the bumper sticker. The claim, reasons and evidence are all tacit.

What about the image itself? How does that further the bumper sticker’s purpose? We see that the image of JFK’s smiling face is projected on top of the words “Kennedy for President.” The image is not placed off to the side; it is right in the middle of the bumper sticker. So for this bumper sticker to be visually persuasive, we need to agree that JFK, here represented by his smiling face, located right in the middle of the bumper sticker, on a backdrop of red, white, and blue, signifies a person we can trust to run the country.

Nowadays, JFK’s face on the bumper sticker—or in any other genre for that matter —might underscore a different purpose. It might encompass nostalgia for an era gone by or it might be used as a resemblance argument, in order to compare President Kennedy with President Obama for example.

Overall then, when we see a visual used for rhetorical purposes, we must first determine the argument (claim, reasons, evidence) from which the visual is situated and then try to grasp why the visual is being used to further its purpose.

To these, we will add one more element–Setting–making our acronym SOAPS.

When analyzing visual texts, the style in which the text is created is important. In rhetorical analysis, you should consider why this particular style was chosen–why use a bumper sticker or a billboard instead of writing an article in the newspaper?

Consider what format or medium the text being made: image? written essay? speech? song? protest sign? meme? sculpture?

What is gained by having a text composed in a particular format/medium?
What limitations does that format/medium have?
What opportunities for expression does that format/medium have (that perhaps other formats do not have?)

3. Identify Rhetorical Strategies

Think through how the creator of the text uses ethos, pathos, logos, and kairos to portray the message. While you might see some rhetorical devices being employed, they might not play as large a role in visual texts. The elements of Design will play a much larger role in a visual analysis.

Design actually involves several factors.

Arrangement

Designers are trained to emphasize certain features of a visual text. And they are also trained to compose images that are balanced and harmonized. Faigley et al suggest that we look at a text that uses images (with or without words) and think about where our eyes are drawn first (34). Moreover, in Western cultures, we are trained to read from left to right and top to bottom—a pattern that often has an impact on what text or image is accentuated in a visual arrangement.

Other arrangements that Faigley et al discuss are closed and open forms (105). A closed-form image means that, like our bumper sticker, everything we need to know about the image is enclosed within its frame. An open form, on the other hand, suggests that the visual’s narrative continues outside the frame of the visual. Many sports ads employ open-frame visuals that suggest the dynamic of physical movement.

Another method of arrangement that is well known to designers is the rule of thirds . Here’s an example of that rule in action:

A 3x3 grid appears in light gray font in the background. On top of this, a drawing of a man, a horizon line, and a sun appear. The sun is centered in the crosspoint of the top left corner of the grid. The horizon line roughly follows the bottom third line of the grid, and the human figure appears on the right vertical line of the grid, over the horizon line.

Note how the illustration above has been cordoned off into 9 sections. The drawings of the sun and the person, as well as the horizon, coincide with those lines. The rule of thirds dictates that this compositional method allows for an interesting and dynamic arrangement as opposed to one that is static. Now, unfortunately, our bumper sticker above doesn’t really obey that rule. Nevertheless, our eye is still drawn to the image of JFK’s head. Many modern bumper stickers do, however, obey the rule of thirds. Next time you see a bumper sticker on a parked car, check if the artist has paid attention to this rule. Or, seek out some landscape photography. The rule of thirds is the golden rule in landscape art and photography and is more or less a comprehensive way to analyze arrangement in design circles because of its focus on where one’s eye is drawn.

Rhetorically speaking, what is accentuated in a visual is the most important thing to remember about arrangement. As far as professional design is concerned, it is never haphazard. Even a great photo, which might be seem to be the result of serendipity, can be cropped to highlight what a newspaper editor, for instance, wants highlighted.

Texts and Image in Play

Is the visual supported by words? How do the words support the visual? What is gained by the words and what would be lost if they weren’t in accompaniment? What if we were to remove the words “Kennedy for President” from our bumper sticker? Would the sticker have the same rhetorical effect?

Moreover, when examining visual rhetoric, we should pinpoint how font emphasizes language. How does font render things more or less important, for instance? Is the font playful, like Comic Sans MS, or formal, like Arial? Is the font blocked, large, or small? What difference does the font make to the overall meaning of the visual? Imagine that our JFK bumper sticker was composed with a swirly- curly font. It probably wouldn’t send the desired message. Why not, do you think?

Alternately, think about the default font in Microsoft Word. What does it look like and why? What happens to the font if it is bolded or enlarged? Does it maintain a sense of continuity with the rest of the text? If you scroll through the different fonts available to you on your computer, which do you think are most appropriate for essay writing, website design, or the poster you may have to compose?

Lastly, even the use of white (or negative) space in relation to text deserves attention in terms of arrangement. The mismanagement of the relation of space to text and/or visual can result in visual overload! For instance, in an essay, double spacing is often advised because it is easier on the reader’s eye. In other words, the blank spaces between the lines of text render reading more manageable than would dense bricks of text. Similarly, one might arrange text and image against the blank space to create a balanced arrangement of both.

While in some situations the arrangement of text and visual (or white space) might not seem rhetorical (in an essay, for example), one could make the argument that cluttering one’s work is not especially rhetorically effective. After all, if you are trying to persuade your instructor to give you an ‘A’, making your essay effortlessly readable seems like a good place to start.

Visual Figures

Faigley et al also ask us to consider the use of figures in a visual argument (32). Figurative language is highly rhetorical, as are figurative images. For instance, visual metaphors abound in visual rhetoric, especially advertising (32). A visual metaphor is at play when you encounter an image that signifies something other than its literal meaning. For instance, think of your favorite cereal: which cartoon character on the cereal box makes you salivate in anticipation of breakfast time? Next time, when you see a cartoon gnome and your tummy start to rumble in anticipation of chocolate-covered rice puffs, you’ll know that the design folks down at ACME cereals have done their job. Let’s hope, however, that you don’t want to chow down on the nearest short fat fellow in a red cap that comes your way.

Visual rhetoric also relies on synecdoche, a trope in which a part of something represents the whole . In England, for instance, a crown is used to represent the British monarchy. The image of JFK’s face on the bumper sticker, then, might suggest his competency to head up the country.

Colors are loaded with rhetorical meaning, both in terms of the values and emotions associated with them and their contextual background. Gunther Kress and Theo Van Leeuwen show how the use of color is as contextually bound as writing and images themselves. For instance, they write, “red is for danger, green for hope. In most parts of Europe, black is for mourning, though in northern parts of Portugal, and perhaps elsewhere in Europe as well, brides wear black gowns for their wedding day. In China, and other parts of East Asia, white is the color of mourning; in most of Europe it is the color of purity, worn by the bride at her wedding. Contrasts like these shake our confidence in the security of meaning of colour and colour terms” (343).

So what colors have seemingly unshakeable meaning in the US? How about red, white, and blue? Red and blue are two out of the three primary colors. They evoke a sense of sturdiness. After all, they are the base colors from which others are formed.

The combined colors of the American flag have come to signal patriotism and American values. But even American values, reflected in the appearance of the red, white, and blue, change in different contexts. To prompt further thought, Faigley shows us that the flag has been used to lend different meaning to a variety of magazine covers—from American Vogue (fashion) to Fortune magazine (money) (91). An image of the red, white and blue on the cover lends a particularly American flavor to each magazine. And this can change the theme of each magazine? For instance, with what would you acquaint a picture of the American flag on the cover of Bon Appétit or Rolling Stone ? Hot dogs and Bruce Springsteen perhaps?

What then does the red, white, and blue lend our bumper sticker? A distinctly patriotic flavor, for sure. Politically patriotic. And that can mean different things for different people. Thus, given that meanings change in a variety of contexts, we can see that the meaning of color can actually be more fluid than we might have originally thought.

Alternately, if our JFK sticker colors were anything other than red, white, and blue, we might read it very differently; indeed, it might seem extremely odd to us.

Kress and Van Leeuwen ask us to consider the modality in which an image is composed. Very simply, this means, how “real” does the image look? And what does this “realness” contribute to its persuasiveness? They write, “visuals can represent people, places, and things as though they are real, as though they actually exist in this way . . . or as though they do not” (161). Photographs are thus considered a more naturalistic representation of the world than clip art, for instance.

We expect photographs to give us a representation of reality. Thus, when a photograph is manipulated to signify something fantastic, like a unicorn or a dinosaur, we marvel at its ability to construct something that looks “real.” And when a visual shifts from one modality to another, it takes on additional meaning.

For instance, how might we read a cartoon version of JFK compared to the photograph that we see on our bumper sticker? Would the cartoon render the bumper sticker less formal? Less significant perhaps? Would a cartoon, given its associative meanings, somehow lessen the authenticity of the sticker’s purpose? Or the authority of its subject?

Perspective/Point of View

Imagine standing beneath a wind turbine. Intimidating? Impressive Overwhelming? Now envision that you are flying over it in airplane. That very enormous thing seems rather insignificant now—a wind turbine in Toyland.

Now imagine the same proportions depicted in a photograph. One might get the same sense of power if the photo was taken from the bottom of the turbine, the lens pointed heavenward. Then again, an aerial photograph might offer us a different perspective. If the landscape presents us with an endless array of turbines stretching into the distance, we might get a sense that they are infinite—as infinite as wind energy.

Our Kennedy sticker offers neither of the above-described senses of perspective. Coming face to face with Kennedy, we neither feel overwhelmed nor superior. In fact, it’s as if Kennedy’s gaze is meeting ours at our own level. The artist is still using his powers of perspective; it’s just that our gaze meets Kennedy’s face to face. Consequently, Kennedy is portrayed as friendly and approachable.

Social distance

Jewitt and Van Leeuwen include social distance in the components of design. Social distance accounts for the “psychology of people’s use of space” (Van Leeuwen and Jewitt, 29). In short, a visual artist can exploit social distance to create a certain psychological effect between a person in an image and the image’s audience.

Image licensed free to use.“Look at me,” both seem to say, “buy this product; we invite you.” Likewise, Kennedy smiles into the camera. “Vote for me,” he encourages. “I’m a nice guy.” Depicting head and shoulders only, we are given a sense of what Van Leeuwen and Carey Jewitt call “Close Personal Distance.” The result is one of intimacy.

Alternately, a visual of several people, or a crowd, would suggest far less intimacy.

Mood and Lighting

Have you ever put a flashlight under your chin and lit your face from underneath? Maybe we aren’t all budding scary movie makers, but jump out of the closet on a dark night with all the lights turned off and the flashlight propped under your chin and you’re sure to give at least the cat a fright. What you have experimented with is mood and lighting. In short, the lighting as described eerily captures facial features that aren’t usually accentuated. It can be quite off-putting. Thus the position of the light has created a creepy face; it’s created a visual mood . And, the mood combines with other elements of the visual to create an effect, which of course is rhetorical.

The next time you watch a movie, note how the filmmaker has played with lighting to create a mood. In the illustration below, we can see how Film Noir , for instance, capitalizes on techniques of mood and lighting to create an uncanny effect.

4. Connect the Text to the Purpose

Think about how the author’s purpose connects to the visual text. Do they match up? Has the author’s feelings or desire for creativity interfered with the message?

You may want to bookmark this worksheet on your computer, as it will help you as you write your own rhetorical analyses:

Worksheet for Rhetorical Analysis

Attributions

Faigley, Lester, Diana George, Anna Palchik and Cynthia Selfe. Picturing Texts . London: Norton, 2004. Print.
Kress, Gunther, and Theo Van Leeuwen: “Colour as a Semiotic Mode: Notes for a Grammar or Colour.” Visual Communication 1.3 (2002): 343-68.
Kress, Gunther and Theo Van Leeuwen. Reading Images . London: Routledge, 1996. Print.
Van Leeuwen, Theo and Carey Jewitt. The Handbook of Visual Analysis . Thousand Oaks: Sage, 2003. Print.
Content adapted from “ Visual Elements ” licensed under CC BY SA .
Adapted from “ What is the Rhetorical Situation? ” by Robin Jeffrey and Emilie Zickel licensed under CC BY SA .
Other content written by Dr. Karen Palmer and licensed CC BY NC SA .

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Understanding Visual Analysis Essays

A written analysis allows writers to explore the discrete parts of some thing—in this case, several visual artifacts—to better understand the whole and how it communicates its message.

We should also consider how the image(s) appeal to ethos, pathos, and logos, and why. Consider, for example, how most advertisements rely on an appeal to pathos--or emotion--to persuade consumers to buy their project. Some ads will use humor to do so. Others will evoke patriotism to persuade consumers to purchase a product (suggesting buying a certain product will make them a good American).

This particular analysis will allow students to focus on visual materials relating to their career of interest to better understand how messages related to their field are composed and presented. This project will grant students the means to evaluate qualitative and quantitative arguments in the visual artifacts as well as interpret the claims made and supporting reasons. The project also will allow students to research discipline-specific and professional visual resources.

The audience for the analysis is an audience with comparable knowledge on the topic. Students should define and explain any terminology or jargon used that may be difficult for a general audience to understand.

Instructions:

Begin the essay by finding at least two examples of images relating to your intended future field of study (or a field that you are interested in learning more about). Use the Visual Analysis Planning Sheet to record your observations about the images. You will describe the images in great detail.

You will also need to research and find out who made the images, when, why and for what purpose. (This is called the rhetorical situation).

The essay should also explain what the purpose and intent of the images is and if there are any implicit messages (hidden messages) as well. An ad for Coca-Cola sells soda, but it also might imply something about family values. A public service announcement about hand-washing might also imply a sense of fear about pathogens and the spread of viruses from abroad. You should explore such obvious and hidden messages in your essay.

After describing all the key components, you’ll consider whether or not the images succeed at their goal or purpose and what these images suggest about how the field communicates its messages. See the Visual Analysis Planning Sheet for more help: https://docs.google.com/document/d/1HUa4_XZ84svJPJ2Ppe5TTIK20Yp7bd-h/edit

Suggested Organization of Visual Analysis Essay

I. Introduction (1 paragraph) - should contain a hook (attention-grabber), set the context for the essay, and contain your thesis statement (described below).

a. Thesis statement : State what two images are being analyzed and what your overall claim is about them. The thesis should make a claim about the images such as whether they are effective or ineffective at communicating their message.

II. Explain the Rhetorical Situation of both images: (2 paragraphs) Begin by discussing what is being advertised or displayed, who made it (company, artist, writer, etc.), who is the target audience, where and when the image was published and shared, and where the image was made (country). Provide these details for both images being discussed and analyzed.

III. Description of both images (4-8 paragraphs). Discuss each image in full detail, providing the following details about both:

a. Describe what appears in the image. Be as detailed as possible.

b. Discuss the primary color choice used and what mood these colors create.

c. Explain the overall layout and organization of each image.

d. Discuss the use of wording in the visual image. What font is used, what color, and size is the font.

e. Explain what the message in the visual actually says and what this message means/indicates/asks of viewers and readers.

F. Discuss any other relevant information (from the planning worksheet or anything you think is noteworthy.

IV. Discussion and Evaluation (2-4 paragraphs) - Synthesizing your findings,and analyze what you think the smaller details accomplish.

Discuss if the images appeal to ethos, pathos, or logos and provide evidence to back up your claim.
Discuss what sociological, political, economic or cultural attitudes are indirectly reflected in the images. Back up your claims with evidence. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.
Assert what claims are being made by the images. Consider the reasons which support that claim: reasons about the nature of the visual's product or service, reasons about those responsible for that product or service, and reasons which appeal to the audience's values, beliefs, or desires.

V. Conclusion (1 paragraph) - should contain both a recap of your response, as well as a closing statement in regards to your overall response to the chosen essay. Include a conclusion that reviews the messages the images make and offer a conclusion that combines the results of your findings and why they matter.

Drafting/Research Strategies:

To write a visual analysis, you must look closely at a visual object—and translate your visual observations into written text. However, a visual analysis does not simply record your observations. It also makes a claim about the images. You will describe the images in detail and then offer an analysis of what the images communicate at the surface level. You will also highlight any implicit messages that the images communicate. (Use Visual Analysis Planning Sheet). Students should begin the project by taking detailed notes about the images. Review every component of each image. Be precise. Consider the composition, colors, textures, size, space, and other visual and material attributes of the images. Go beyond your first impressions. This should take some time—allow your eye to absorb the image. Making a sketch of the work can help you understand its visual logic.

Good to Know

Below are some helpful resources to aid in creating your Visual Analysis Essay.

Visual Analysis essay sample
Photos and Illustrations
Visual Elements: Play, Use, and Design
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How to Write a Rhetorical Analysis Essay–Examples & Template

What is a Rhetorical Analysis Essay?

A rhetorical analysis essay is, as the name suggests, an analysis of someone else’s writing (or speech, or advert, or even cartoon) and how they use not only words but also rhetorical techniques to influence their audience in a certain way. A rhetorical analysis is less interested in what the author is saying and more in how they present it, what effect this has on their readers, whether they achieve their goals, and what approach they use to get there.

Its structure is similar to that of most essays: An Introduction presents your thesis, a Body analyzes the text you have chosen, breaks it down into sections and explains how arguments have been constructed and how each part persuades, informs, or entertains the reader, and a Conclusion section sums up your evaluation.

Note that your personal opinion on the matter is not relevant for your analysis and that you don’t state anywhere in your essay whether you agree or disagree with the stance the author takes.

In the following, we will define the key rhetorical concepts you need to write a good rhetorical analysis and give you some practical tips on where to start.

Key Rhetorical Concepts

Your goal when writing a rhetorical analysis is to think about and then carefully describe how the author has designed their text so that it has the intended effect on their audience. To do that, you need to consider a number of key rhetorical strategies: Rhetorical appeals (“Ethos”, “Logos”, and “Pathos”), context, as well as claims, supports, and warrants.

Ethos, Logos, and Pathos were introduced by Aristotle, way back in the 4th century BC, as the main ways in which language can be used to persuade an audience. They still represent the basis of any rhetorical analysis and are often referred to as the “rhetorical triangle”.

These and other rhetorical techniques can all be combined to create the intended effect, and your job as the one analyzing a text is to break the writer’s arguments down and identify the concepts they are based on.

Rhetorical Appeals

Rhetorical appeal #1: ethos.

Ethos refers to the reputation or authority of the writer regarding the topic of their essay or speech and to how they use this to appeal to their audience. Just like we are more likely to buy a product from a brand or vendor we have confidence in than one we don’t know or have reason to distrust, Ethos-driven texts or speeches rely on the reputation of the author to persuade the reader or listener. When you analyze an essay, you should therefore look at how the writer establishes Ethos through rhetorical devices.

Does the author present themselves as an authority on their subject? If so, how?

Do they highlight how impeccable their own behavior is to make a moral argument?

Do they present themselves as an expert by listing their qualifications or experience to convince the reader of their opinion on something?

Rhetorical appeal #2: Pathos

The purpose of Pathos-driven rhetoric is to appeal to the reader’s emotions. A common example of pathos as a rhetorical means is adverts by charities that try to make you donate money to a “good cause”. To evoke the intended emotions in the reader, an author may use passionate language, tell personal stories, and employ vivid imagery so that the reader can imagine themselves in a certain situation and feel empathy with or anger towards others.

Rhetorical appeal #3: Logos

Logos, the “logical” appeal, uses reason to persuade. Reason and logic, supported by data, evidence, clearly defined methodology, and well-constructed arguments, are what most academic writing is based on. Emotions, those of the researcher/writer as well as those of the reader, should stay out of such academic texts, as should anyone’s reputation, beliefs, or personal opinions.

Text and Context

To analyze a piece of writing, a speech, an advertisement, or even a satirical drawing, you need to look beyond the piece of communication and take the context in which it was created and/or published into account.

Who is the person who wrote the text/drew the cartoon/designed the ad..? What audience are they trying to reach? Where was the piece published and what was happening there around that time?

A political speech, for example, can be powerful even when read decades later, but the historical context surrounding it is an important aspect of the effect it was intended to have.

Claims, Supports, and Warrants

To make any kind of argument, a writer needs to put forward specific claims, support them with data or evidence or even a moral or emotional appeal, and connect the dots logically so that the reader can follow along and agree with the points made.

The connections between statements, so-called “warrants”, follow logical reasoning but are not always clearly stated—the author simply assumes the reader understands the underlying logic, whether they present it “explicitly” or “implicitly”. Implicit warrants are commonly used in advertisements where seemingly happy people use certain products, wear certain clothes, accessories, or perfumes, or live certain lifestyles – with the connotation that, first, the product/perfume/lifestyle is what makes that person happy and, second, the reader wants to be as happy as the person in the ad. Some warrants are never clearly stated, and your job when writing a rhetorical analysis essay is therefore to identify them and bring them to light, to evaluate their validity, their effect on the reader, and the use of such means by the writer/creator.

bust of plato the philosopher, rhetorical analysis essay

What are the Five Rhetorical Situations?

A “rhetorical situation” refers to the circumstance behind a text or other piece of communication that arises from a given context. It explains why a rhetorical piece was created, what its purpose is, and how it was constructed to achieve its aims.

Rhetorical situations can be classified into the following five categories:

Asking such questions when you analyze a text will help you identify all the aspects that play a role in the effect it has on its audience, and will allow you to evaluate whether it achieved its aims or where it may have failed to do so.

Rhetorical Analysis Essay Outline

Analyzing someone else’s work can seem like a big task, but as with every assignment or writing endeavor, you can break it down into smaller, well-defined steps that give you a practical structure to follow.

To give you an example of how the different parts of your text may look when it’s finished, we will provide you with some excerpts from this rhetorical analysis essay example (which even includes helpful comments) published on the Online Writing Lab website of Excelsior University in Albany, NY. The text that this essay analyzes is this article on why one should or shouldn’t buy an Ipad. If you want more examples so that you can build your own rhetorical analysis template, have a look at this essay on Nabokov’s Lolita and the one provided here about the “Shitty First Drafts” chapter of Anne Lamott’s writing instruction book “Bird by Bird”.

Analyzing the Text

When writing a rhetorical analysis, you don’t choose the concepts or key points you think are relevant or want to address. Rather, you carefully read the text several times asking yourself questions like those listed in the last section on rhetorical situations to identify how the text “works” and how it was written to achieve that effect.

Start with focusing on the author : What do you think was their purpose for writing the text? Do they make one principal claim and then elaborate on that? Or do they discuss different topics?

Then look at what audience they are talking to: Do they want to make a group of people take some action? Vote for someone? Donate money to a good cause? Who are these people? Is the text reaching this specific audience? Why or why not?

What tone is the author using to address their audience? Are they trying to evoke sympathy? Stir up anger? Are they writing from a personal perspective? Are they painting themselves as an authority on the topic? Are they using academic or informal language?

How does the author support their claims ? What kind of evidence are they presenting? Are they providing explicit or implicit warrants? Are these warrants valid or problematic? Is the provided evidence convincing?

Asking yourself such questions will help you identify what rhetorical devices a text uses and how well they are put together to achieve a certain aim. Remember, your own opinion and whether you agree with the author are not the point of a rhetorical analysis essay – your task is simply to take the text apart and evaluate it.

If you are still confused about how to write a rhetorical analysis essay, just follow the steps outlined below to write the different parts of your rhetorical analysis: As every other essay, it consists of an Introduction , a Body (the actual analysis), and a Conclusion .

Rhetorical Analysis Introduction

The Introduction section briefly presents the topic of the essay you are analyzing, the author, their main claims, a short summary of the work by you, and your thesis statement .

Tell the reader what the text you are going to analyze represents (e.g., historically) or why it is relevant (e.g., because it has become some kind of reference for how something is done). Describe what the author claims, asserts, or implies and what techniques they use to make their argument and persuade their audience. Finish off with your thesis statement that prepares the reader for what you are going to present in the next section – do you think that the author’s assumptions/claims/arguments were presented in a logical/appealing/powerful way and reached their audience as intended?

Have a look at an excerpt from the sample essay linked above to see what a rhetorical analysis introduction can look like. See how it introduces the author and article , the context in which it originally appeared , the main claims the author makes , and how this first paragraph ends in a clear thesis statement that the essay will then elaborate on in the following Body section:

Cory Doctorow ’s article on BoingBoing is an older review of the iPad , one of Apple’s most famous products. At the time of this article, however, the iPad was simply the latest Apple product to hit the market and was not yet so popular. Doctorow’s entire career has been entrenched in and around technology. He got his start as a CD-ROM programmer and is now a successful blogger and author. He is currently the co-editor of the BoingBoing blog on which this article was posted. One of his main points in this article comes from Doctorow’s passionate advocacy of free digital media sharing. He argues that the iPad is just another way for established technology companies to control our technological freedom and creativity . In “ Why I Won’t Buy an iPad (and Think You Shouldn’t, Either) ” published on Boing Boing in April of 2010, Cory Doctorow successfully uses his experience with technology, facts about the company Apple, and appeals to consumer needs to convince potential iPad buyers that Apple and its products, specifically the iPad, limit the digital rights of those who use them by controlling and mainstreaming the content that can be used and created on the device .

Doing the Rhetorical Analysis

The main part of your analysis is the Body , where you dissect the text in detail. Explain what methods the author uses to inform, entertain, and/or persuade the audience. Use Aristotle’s rhetorical triangle and the other key concepts we introduced above. Use quotations from the essay to demonstrate what you mean. Work out why the writer used a certain approach and evaluate (and again, demonstrate using the text itself) how successful they were. Evaluate the effect of each rhetorical technique you identify on the audience and judge whether the effect is in line with the author’s intentions.

To make it easy for the reader to follow your thought process, divide this part of your essay into paragraphs that each focus on one strategy or one concept , and make sure they are all necessary and contribute to the development of your argument(s).

One paragraph of this section of your essay could, for example, look like this:

One example of Doctorow’s position is his comparison of Apple’s iStore to Wal-Mart. This is an appeal to the consumer’s logic—or an appeal to logos. Doctorow wants the reader to take his comparison and consider how an all-powerful corporation like the iStore will affect them. An iPad will only allow for apps and programs purchased through the iStore to be run on it; therefore, a customer must not only purchase an iPad but also any programs he or she wishes to use. Customers cannot create their own programs or modify the hardware in any way.

As you can see, the author of this sample essay identifies and then explains to the reader how Doctorow uses the concept of Logos to appeal to his readers – not just by pointing out that he does it but by dissecting how it is done.

Rhetorical Analysis Conclusion

The conclusion section of your analysis should restate your main arguments and emphasize once more whether you think the author achieved their goal. Note that this is not the place to introduce new information—only rely on the points you have discussed in the body of your essay. End with a statement that sums up the impact the text has on its audience and maybe society as a whole:

Overall, Doctorow makes a good argument about why there are potentially many better things to drop a great deal of money on instead of the iPad. He gives some valuable information and facts that consumers should take into consideration before going out to purchase the new device. He clearly uses rhetorical tools to help make his case, and, overall, he is effective as a writer, even if, ultimately, he was ineffective in convincing the world not to buy an iPad .

Frequently Asked Questions about Rhetorical Analysis Essays

What is a rhetorical analysis essay.

A rhetorical analysis dissects a text or another piece of communication to work out and explain how it impacts its audience, how successfully it achieves its aims, and what rhetorical devices it uses to do that.

While argumentative essays usually take a stance on a certain topic and argue for it, a rhetorical analysis identifies how someone else constructs their arguments and supports their claims.

What is the correct rhetorical analysis essay format?

Like most other essays, a rhetorical analysis contains an Introduction that presents the thesis statement, a Body that analyzes the piece of communication, explains how arguments have been constructed, and illustrates how each part persuades, informs, or entertains the reader, and a Conclusion section that summarizes the results of the analysis.

What is the “rhetorical triangle”?

The rhetorical triangle was introduced by Aristotle as the main ways in which language can be used to persuade an audience: Logos appeals to the audience’s reason, Ethos to the writer’s status or authority, and Pathos to the reader’s emotions. Logos, Ethos, and Pathos can all be combined to create the intended effect, and your job as the one analyzing a text is to break the writer’s arguments down and identify what specific concepts each is based on.

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Visual Analysis: How to Analyze a Painting and Write an Essay

A visual analysis essay is an entry-level essay sometimes taught in high school and early university courses. Both communications and art history students use visual analysis to understand art and other visual messages. In our article, we will define the term and give an in-depth guide on how to look at a piece of art and write a visual analysis essay. Stay tuned until the end for a handy visual analysis essay example from our graduate paper writing service .

What Is Visual Analysis?

Visual analysis is the process of looking at a piece of visual art (painting, photography, film, etc.) and dissecting it for the artist’s intended meaning and means of execution. In some cases, works are also analyzed for historical significance and their impact on culture, art, politics, and the social consciousness of the time. This article will teach you how to perform a formal analysis of art.

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A visual analysis essay is a type of essay written mostly by students majoring in Art History and Communications. The process of visual analysis can be applied to painting, visual art, journalism, photo-journalism, photography, film, and writing. Works in these mediums are often meant to be consumed for entertainment or informative purposes. Visual analysis goes beyond that, focusing on form, themes, execution, and the compositional elements that make up the work.

Classical paintings are a common topic for a visual analysis essay because of their depth and historical significance. Take the famous Raphael painting Transfiguration. At first glance, it is an attractive image showing a famous scene from the Bible. But a more in-depth look reveals practical painting techniques, relationships between figures, heavy symbolism, and a remarkable choice of colors by the talented Raphael. This deeper look at a painting, a photograph, visual or written art is the process of visual analysis.

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Formal Analysis of Art: Who Does It?

Most people who face visual analysis essays are Communication, English, and Art History students. Communications students explore mediums such as theater, print media, news, films, photos — basically anything. Comm is basically a giant, all-encompassing major where visual analysis is synonymous with Tuesday.

Art History students study the world of art to understand how it developed. They do visual analysis with every painting they look it at and discuss it in class.

English Literature students perform visual analysis too. Every writer paints an image in the head of their reader. This image, like a painting, can be clear, or purposefully unclear. It can be factual, to the point, or emotional and abstract like Ulysses, challenging you to search your emotions rather than facts and realities.

How to Conduct Visual Analysis: What to Look For

Whether you study journalism or art, writing a visual analysis essay will be a frequent challenge on your academic journey. The primary principles can be learned and applied to any medium, regardless of whether it’s photography or painting.

For the sake of clarity, we’ve chosen to talk about painting, the most common medium for the formal analysis of art.

In analyzing a painting, there are a few essential points that the writer must know.

Who is the painter, and what era of art did they belong to? Classical painters depict scenes from the Bible, literature, or historical events (like the burning of Rome or the death of Socrates). Modernists, on the other hand, tend to subvert classical themes and offer a different approach to art. Modernism was born as a reaction to classical painting, therefore analyzing modernist art by the standards of classical art would not work.
What was the painter’s purpose? Classical painters like Michelangelo were usually hired by the Vatican or by noble families. Michelangelo didn’t paint the Sistine Chapel just for fun; he was paid to do it.
Who is the audience? Artists like Andy Warhol tried to appeal to the masses. Others like Marcel Duchamp made art for art people, aiming to evolve the art form.
What is the historical context? Research your artist/painting thoroughly before you write. The points of analysis that can be applied to a Renaissance painter cannot be applied to a Surrealist painter. Surrealism is an artistic movement, and understanding its essence is the key to analyzing any surrealist painting.

Familiarizing yourself with these essential points will give you all the information and context, you need to write a good visual analysis essay.

But visual analysis can go deeper than that — especially when dealing with historic pieces of visual art. Students explore different angles of interpretation, the interplay of colors and themes, how the piece was made and various reactions, and critiques of it. Let’s dig deeper.

A Detailed Process of Analyzing Visual Art

Performing a formal analysis of art is a fundamental skill taught at entry-level art history classes. Students who study art or communications further develop this skill through the years. Not all types of analysis apply to every work of art; every art piece is unique. When performing visual analysis, it’s essential to keep in mind why this particular work of art is important in its own way.

Step 1: General Info

To begin, identify the following necessary information on the work of art and the artist.

Subject — who or what does this work represent?
Artist — who is the author of this piece? Refer to them by their last name.
Date and Provenance — when and where this work of art was made. Is it typical to its historical period or geographical location?
Past and Current Locations — where was this work was displayed initially, and where is it now?
Medium and Creation Techniques — what medium was this piece made for and why is it important to that medium? Note which materials were used in its execution and its size.

Step 2: Describe the Painting

Next, describe what the painting depicts or represents. This section will be like an abstract, summarizing all the visible aspects of the piece, painting the image in the reader’s mind. Here are the dominant features to look for in a painting:

Characters or Figures: who they are and what they represent.
If this is a classical painting, identify the story or theme depicted.
If this is an abstract painting, pay attention to shapes and colors.
Lighting and overall mood of the painting.
Identify the setting.

Step 3: Detailed Analysis

The largest chunk of your paper will focus on a detailed visual analysis of the work. This is where you go past the basics and look at the art elements and the principles of design of the work.

Art elements deal mostly with the artist’s intricate painting techniques and basics of composition.

Lines — painters use a variety of lines ranging from straight and horizontal to thick, curved, even implied lines.
Shapes — shapes can be distinct or hidden in plain sight; note all the geometrical patterns of the painting.
Use of Light — identify the source of light, or whether the lighting is flat; see whether the painter chooses contrasting or even colors and explain the significance of their choice in relation to the painting.
Colors — identify how the painter uses color; which colors are primary, which are secondary; what is the tone of the painting (warm or cool?)
Patterns — are there repeating patterns in the painting? These could be figures as well as hidden textural patterns.
Use of Space — what kind of perspective is used in the painting; how does the artist show depth (if they do).
Passage of Time and Motion

Design principles look at the painting from a broader perspective; how the art elements are used to create a rounded experience from an artistic and a thematic perspective.

Variety and Unity - explore how rich and varied the artists’ techniques are and whether they create a sense of unity or chaos.
Symmetry or Asymmetry - identify points of balance in the painting, whether it’s patterns, shapes, or use of colors.
Emphasis - identify the points of focus, both from a thematic and artistic perspective. Does the painter emphasize a particular color or element of architecture?
Proportions - explain how objects and figures work together to provide a sense of scale, mass, and volume to the overall painting.
Use of Rhythm - identify how the artist implies a particular rhythm through their techniques and figures.

Seeing as each work of art is unique, be thoughtful in which art elements and design principles you wish to discuss in your essay. Visual analysis does not limit itself to painting and can also be applied to mediums like photography.

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The Structure: How to Write a Visual Analysis Paper

It’s safe to use the five-paragraph essay structure for your visual analysis essay. If you are looking at a painting, take the most important aspects of it that stand out to you and discuss them in relation to your thesis. Structure it with the simple essay structure:

Introduction: An introduction to a visual analysis essay serves to give basic information on the work of art and briefly summarize the points of discussion.

Give a brief description of the painting: name of artist, year, artistic movement (if necessary), and the artist’s purpose in creating this work.
Briefly describe what is in the painting.
Add interesting facts about the artist, painting, or historical period to give your reader some context.
As in all introductions, don’t forget to include an attention-grabber to get your audience interested in reading your work.

Thesis: In your thesis, state the points of analysis on this work of art which you will discuss in your essay.

Body: Explore the work of art and all of its aspects in detail. Refer to the section above titled “A Detailed Process of Analyzing Visual Art,” which will comprise most of your essay’s body.

Conclusion: After you’ve thoroughly analyzed the painting and the artist’s techniques, give your thoughts and opinions on the work. Your observations should be based on the points of analysis in your essay. Discuss how the art elements and design principles of the artist give the painting meaning and support your observations with facts from your essay.

Citation: Standard citation rules apply to these essays. Use in-text citations when quoting a book, website, journal, or a movie, and include a sources cited page listing your sources. And there’s no need to worry about how to cite a piece of art throughout the text. Explain thoroughly what work of art you’re analyzing in your introduction, and refer to it by name in the body of your essay like this — Transfiguration by Raphael.

If you want a more in-depth look at the classic essay structure, feel free to visit our 5 PARAGRAPH ESSAY blog

Learn From a Visual Analysis Example

Many YouTube videos are analyzing famous paintings like the Death of Socrates, which can be a great art analysis example to go by. But the best way to understand the format and presentation is by looking at a painting analysis essay example done by a scholarly writer. One of our writers has penned an outstanding piece on Leonardo Da Vinci’s La Belle Ferronnière, which you may find below. Use it as a reference point for your visual analysis essay, and you can’t go wrong!

Leonardo da Vinci was an Italian artist born in April 1452 and died in May 1519who lived in the Renaissance era. His fame and popularity were based on his painting sand contribution to the Italian artwork. Leonardo was also an active inventor, a vibrant musician, writer, and scientist as well as a talented sculptor amongst other fields. His various career fields proved that he wanted to know everything about nature. In the book “Leonardo Da Vinci: The Mind of the Renaissance” by Alessandro Vezzosi, it is argued that Leonardo was one of the most successful and versatile artists and anatomists of the Italian renaissance based on his unique artwork and paintings (Vezzosi, p1454). Some of his groundbreaking research in medicine, metal-casting, natural science, architecture, and weaponry amongst other fields have been explored in the book. He was doing all these in the renaissance period in Italy from the 1470s till his death.

Visual analysis essays will appear early in your communications and art history degrees. Learning how to formally analyze art is an essential skill, whether you intend to pursue a career in art or communications.

Before diving into analysis, get a solid historical background on the painter and their life. Analyzing a painting isn’t mere entertainment; one must pay attention to intricate details which the painter might have hidden from plain sight.

We live in an environment saturated by digital media. By gaining the skill of visual analysis, you will not only heighten your appreciation of the arts but be able to thoroughly analyze the media messages you face in your daily life.

Also, don't forget to read summary of Lord of the Flies , and the article about Beowulf characters .

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is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

How to Research a Topic: A Step-by-Step Guide

A Writer's Handbook

Introduction
Purpose & Audience
Opening Sentences
Linking Sentences
Finished Introduction
Topic Sentences
Development
Conclusion Sentences
Conclusion Paragraphs for Essays
Essay Writing Organization: The Outline
Annotating Readings
General Writing Idea Development
Rhetorical and Visual Analysis Idea Development

Verbal Rhetoric

Visual rhetoric, rhetorical analysis essay development.

Character Analysis Idea Development
Theme Analysis Idea Development
Theory Analysis
Using the Library
Using Sources for Illustration or Support
Using Research for Essays
Writing About Research
MLA Handbook Summary for Citations
Final Thoughts on Essays
Literary Element Index
Appendix of Example Papers

Rhetoric is the art of communication, both in written and visual form. Speakers use rhetoric to sway an audience; advertisers use rhetoric to sell products; television show directors and filmmakers use rhetoric to stage messages; basically, rhetoric is everywhere! The purpose of rhetoric is to use one or a combination of ethos, pathos, and logos (or credibility, emotion, and logic) to craft a verbal or visual message to an intended audience.

Verbal Rhetoric:

Verbal rhetoric is the choice of or omission of words to convey a desired meaning. Writers and speakers use language to create an outcome.

Connotation and denotation of words : Denotation is the direct meaning of a word. For example, the word “Porsche” is denoted to mean a vehicle with a motor, four wheels, and windows; it is the literal meaning of the word. Connotation , on the other hand, gives a word an implied meaning. So, the same word “Porsche” still means a vehicle, but the connotation of this word insinuates wealth and, perhaps, high maintenance.

Positive and negative word choices: All words can have positive, negative, or neutral meaning. For example, the word “female” has a neutral meaning and denotes a person of the female gender. However, similar words describing a person of the female gender can be positively emphasized, like “woman,” or negatively emphasized, like “chick” or “bae.”

Positive and negative connotations emphasizing words : Use of connotation is often aided by positive and negative tone. A speaker or writer intending a positive message will use words that have a light and positive tone . For example, if it is raining, but someone wants to emphasize the positivity in rain, he or she might say, “The gentle rains graced the hills today.” The words “gentle” and “graced” are both positive words, and they bring to mind a picture of soft rain nourishing the land. A speaker or writer intending a negative message or skeptical message will use words that have a heavy and negative tone . Using the same example of rain, this speaker might say “The fat raindrops pounded the ground.” The words “fat” and “pounded” are more negative in nature, and this picture that comes to mind is of an angry hard rain that is brutal to the land.

Omission of Words: Unless bound by legal obligation to present certain information to the public or listening/reading audience, speakers/writers can choose to leave out words/information that has the opposite effect on their message. For instance, if a writer wanted to focus on the strength of men working a laborious landscaping job, the passage might look like the following (with what might be omitted in parenthesis):

The men work voraciously each day, powering through the hours with a drive that equals a hundred oxen. Their muscles shine in the noon-day sun, a sign of their strength. (They work for little to no pay for these laborious jobs.)

*The parenthetical sentence might be a fact about these men and their low pay, but if the passage is meant to showcase the men’s strength, this sentence creates an opposite and more negative message than the rest of the passage suggests.

Emphasis of words and omission of words are two strategies in creating a rhetorical message.

Exercise: For the following list of words, identify the denotation and come up with both positive and negative connotations. The first is done as an example:

Picturesque

Visual rhetoric is the use of person , prop , and photographic effect , and the placement of all three within a visual representation, similarly using principles of ethos, pathos, and/or logos (credibility, emotion, and/or logic). Visual rhetoric is found in pictures and posters (general or political/awareness), album covers, advertisements, television shows, and films. The combination of visual elements in a show or film is called mise-en-scene, and the use of sound (verbal or musical) is added in looking at tv advertisement/tv show/film rhetoric.

Person/Character: People are carefully chosen in photographic posters/ads or in film; these people have the mannerism and action that the designer/author/director is using to convey information in a certain light.

Physical look: Is the character young/old? Male/female? Ritzy/shabby? Are there indications of culture or life circumstance? Is the person well-known, or is he/she just random person?
Expression: What are the characters’ faces suggesting?
Pose: How is the character positioned: Static, active, vertical, horizontal
Eye contact: Who is the character looking at, and why does that make a difference?
Touch: Who is the character touching? Self, a product, person to person
Body Movement: What is the character able to do? Are the movements real or exaggerated?
Positional Circumstance: Social relationship – what are roles being played in the visual? Are they stereotypical (gender roles) or are they switched…all goes toward reaching that target audience

Props: Every item in a visual static or moving picture is chosen carefully to go along with the intended feeling of the shot. Every item in a picture, from the coloring and set up of the room/scene to all the animate or inanimate items in that room/scene, is chosen for a particular reason.

Color/Scene location:
Animate items: What kind of living items are in the scene with the characters? Pets? Aliens? Plants? All items have a connotation associated with them; for instance, a golden retriever dog is associated with a “family-type” or “outdoors” feel; whereas, a hairless chihuahua would connote something entirely differently.
Inanimate items: What kind of furniture is in a room shot? What kinds of plants/trees/rivers/nature are in a natural shot? What kinds of background activity or items are in a city scape shot? What kinds of items are characters holding or interacting with? All items have a connotation associated with them; for instance, dice on the sidewalk with an overturned box might suggest a scene of street gambling, or a kitchen with a refrigerator with child drawings hung up by magnets all over it will suggest a more family atmosphere than a kitchen with a pristine stainless-steel refrigerator.

Photographic Effect: Images make use of camera angles, focus, and color/font of wording to add to the use of person and prop. Camera angles and focus allows the creator to illustrate a concentration on a certain person or item which creates the social/moral/ethical/creative message intended. For example, a picture with an angle looking up at a mother scolding a small child makes the mother look taller than she is and gives her a look of authority. Color and font of wording also is used to make important phrases stand out or exude emotion. For example, a black and white photograph with a character with a pink ribbon pinned on her shirt and pink lettering “#forher” emphasizes the pink to stand out and represent an idea around breast cancer.

Example: This is one of my favorite ads from the 1980’s. It is a beer ad from a women’s magazine. Let’s take a look at the person/prop/photographic effects:

People: There are two people in this ad, and they are touching each other. Specifically, he is leaning on her. They are both comfortably dressed, and for the 1980’s, they represent the girl/guy next door kind of people. Her hair is in a side braid, again a sign of a relaxed atmosphere. She is looking up (maybe thinking of the future), and he is looking down (maybe remembering the past). She is holding the beer which is being advertised.

Props: Not a whole lot, but there is the beer, and the characters are sitting on what looks to be an old school desk.

Photographic Effect: The picture is directly on the people; however, the man is cut off a little bit. There is a paragraph of wording on the side started off with a big “S”. The paragraph seems to be a stream of consciousness thought of the woman as she ponders her relationship through the years with the man.

So what do we learn about the rhetorical message in this picture advertisement?

We learn that this message is intended for a female audience, and that the advertisers are using emotion to persuade females to buy Coors Light. The ad promotes a relationship that had started in first grade and had grown through the adults pictured today. The ad illustrates that where the relationship goes from here is up to the woman because she has the beer, she is more centered in the picture, and it is her thought process the audience is following in the paragraph. The ad is promoting that women who choose to drink this beer can have that wonderful, comfortable relationship with men that they see as potential “more than friends” types. This ad uses pathos (emotion) exclusively to convey its message.

Exercise 7: Look at the following pictures from posters and film scenes and discuss the use of person, prop, and photographic effect.

1. This is an album cover from 1971 from comedian David Frye who was an expert President Richard Nixon impersonator. If you are not familiar with the musical Jesus Christ Superstar , it was a raging Broadway hit in the 1970s, so this is a little bit of a parody on this along with his commentary on Nixon. If you have no idea who Richard Nixon is or have never heard of Jesus Christ Superstar , discuss this image with your instructor.

2. The bathroom scene from the movie Hidden Figures . This movie paid homage to three African-American women who worked as mathematicians at NASA during the space race of the 1950s and 1960s.

Most rhetorical analysis essays will look to prove the intended message of the rhetorical strategies of the visual. An advertisement rhetorical analysis will often look at if the ad was effective in reaching an intended audience, or might just inform readers of the use of ethos, pathos, and/or logos used or the content of the ad. A television ad can be analyzed similar to a print ad, but the addition of dialog or music will add to the effectiveness. An awareness poster/visual rhetorical analysis might look at how well the message is conveyed or if the cause it is relaying is understandable to the audience. Television show or film analysis can focus on the entire work, or can be based on one clip/scene; these rhetorical analysis papers can be many types: they can look to illustrate how the show/film fits into a certain genre (horror, comedy, etc.); they can look at how certain props are used within and why; they can look to illustrate an era and its social values; and the variety of messages are endless.

Begin by evaluating the visual and collecting lists of all use of person, prop, photographic effect, and music (if applicable)
Purpose to just evaluate the different elements in the visual?
Purpose to analyze the effectiveness of the visual?
Purpose to make a comment or prove a theory using the visual?
Organize a thesis naming the visual and the point (stance) of the analysis
Create topic sentences and chunks for your body paragraphs
Be very specific and detailed when describing something visual (for example: “There are happy people in the picture.” This means nothing…how do you know they are happy? What kind of people are in the picture? Why are they happy? etc.)
Find secondary source support if needed

For the two images above, brainstorm some possible thesis ideas and body paragraph points from the discussion you have had about the elements within the visuals.

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How to Write a Visual Analysis Essay: Format, Outline, and Example

Icon Calendar 18 May 2024
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Writing a visual analysis essay is an exciting and challenging academic exercise for art students. As a priority, before writing such an essay, learners need to familiarize themselves with design elements and principles. In this case, standard design elements are color, shape, size, and line, while common principles of design are proportion, balance, texture, and contrast. Basically, understanding these concepts would help a writer to provide an in-depth description of an image. In turn, such descriptions must make it possible for the audience to develop a mental picture of an image or visual display. Hence, students need to learn how to write a visual analysis essay correctly to shape knowledge of art.

Definition of a Visual Analysis Essay

One of the essay types that students write is a visual analysis essay. Basically, this academic writing exercise requires learners to provide a detailed description of a specific image or visual display. In doing so, students analyze an image or visual display by describing this visual in detail and explaining how different concepts fit together to make a picture in a way as it appears. Moreover, these concepts include visual elements and principles of design. Therefore, when writing a visual analysis essay, students must understand these basic concepts and relate them to an image or visual display in question before providing a detailed description. In turn, the most common subjects that writers address are drawings, paintings, sculptures, and architectural objects. Besides, the time when scholars need to write a visual analysis essay is when instructions require them to describe a given or any image, taking into account visual concepts named before.

11 Visual Elements in Writing an Analysis Essay

Based on the preceding section, one of the concepts that students must consider when writing a visual analysis essay is visual elements. In essence, these elements give an image of its visual characteristics. For example, common visual elements are composition, elements of design, focal point, color, line, texture, shape, form, value, size, and symbolic elements. In turn, it is practically impossible for a student to analyze an image or visual display without describing how some of these elements exemplify the subject’s visual characteristics.

1. Composition

When analyzing a visual display, students must address how a subject is put together. Basically, this is what is termed as composition. When talking about composition by describing a visual display, a writer must cover the placement of things in an image. Also, this aspect means describing how things relate one to another within a canvas. When analyzing an image, a student must focus on answering several questions related to composition. In turn, these include what entails a primary figure, how artists place other figures relative to a primary figure, and what they left out.

2. Elements of Design

When creating an image, artists use different approaches to bring their works to life. Basically, these approaches are what entails elements of design. Therefore, when writing a visual analysis essay, students must familiarize themselves with these elements by answering specific questions. In turn, these aspects include understanding design elements – color, shape, size, form, and line – that exemplify an image or visual display the most.

3. Focal Point

By definition, a focal point is a part of an image or visual display that an artist draws the audience’s attention. In this case, when writing a visual analysis essay, students must address this visual element by understanding this focal point and design elements, such as line, form, color, and shape, that an artist has used to exemplify this part of an image.

When creating an image, artists use an element of color to exemplify a visual aspect of their works. In this case, the term “monochromatic” means that artists have used one color to create an image, while the term “complementary” means that they have used colors opposite each other on a color wheel. Also, when writing a visual analysis essay, students must describe how an element of color affects a visual image, focusing on colors that artists use and how they affect the tone, mood, and meaning of an image.

An element of line entails actual lines presented in an image. Typically, these lines result from the artist’s effort to place different objects in an image or visual display in question. Hence, when writing a visual analysis essay, students must describe how lines help grab the viewer’s attention toward or away from specific parts of an image.

An element of texture refers to how smooth or rough an object is or a pattern thereof. In particular, when writing a visual analysis essay, students must understand that a texture can either be real on a three-dimensional art or represented on two-dimensional art. Besides, when analyzing an image, students must focus on a place where an artist exemplifies an element of texture and how it influences the audience to expect a particular touch sensation.

An element of shape refers to how an artist uses various shapes, including circles, ovals, rectangles, and squares, to bring their artworks to life. Basically, when writing a visual analysis essay, students should describe specific shapes that artists use to exemplify their works and where those shapes direct the viewers’ eye. In other words, they should describe how artists use specific shapes to exemplify a focal point.

An element of form refers to an aspect of light and shading and how artists use them to bring their creations to life. Through this element of form, artists can make a two-dimensional object appear like a three-dimensional object. In turn, when writing a visual analysis essay, students should focus on where artists have applied light or shading to exemplify their work’s specific aspects.

A value element refers to a degree to which an artist has exemplified light and dark aspects in specific parts of their works. Basically, when writing a visual analysis essay, students should describe how artists have applied these aspects in their works and whether there is an indication of these concepts’ symbolic use.

An element of size refers to the overall size of an image or visual display with a relative size of figures provided in an image. In this case, when writing a visual analysis essay, students should explain why they believe an artist chose the image’s particular size and why different objects in a picture have different sizes. Notably, when an artist applies different sizes concerning lines and shapes, it means that an image is of relative significance.

11. Symbolic Elements

An element of symbolic elements refers to using objects with symbolic or historical meaning in an image or visual display. In particular, an example of these objects is the cross, which exemplifies the Christian faith. Also, when writing a visual analysis essay, students should explain whether the image has any symbolic objects and, if there are, whether an artist intends to use such directly or by inverting it.

9 Visual Principles of Design in Writing an Analysis Essay

Besides visual elements described in the preceding section, artists also apply design principles when creating images or visual displays. In turn, such principles help to exemplify the visual characteristics of an image or visual display. For example, some of the common design principles include balance, emphasis, movement, pattern, proportion, variety, contrast, hierarchy, and rhythm.

A principle of balance refers to a distribution of different visual elements in an image or visual display to enhance stability or instability. Basically, when writing a visual analysis essay, students should describe images by addressing a symmetrical and asymmetrical balance. In this case, the former indicates that both sides of an image are even, and the latter means that a picture is weighted on one side. Moreover, radical balance means that an artist has organized objects in an image around a central point. Therefore, when writing a visual analysis essay, students should address these aspects of balance to give the audience a perfect understanding of an image.

2. Emphasis

An emphasis principle refers to an object that catches the viewers’ attention when they look at an image. In this case, when writing a visual analysis essay, students should describe how an artist in question has used elements of size, color, texture, shape, and others to exemplify one part of an image and make it a focal point. Moreover, when looking at an image, a viewer can identify an extent to which an artist has applied an emphasis principle by studying a focal point.

2. Movement

A principle of movement refers to an extent to which an image fosters a movement of the viewers’ eyes in a path as they view an image or visual display. In particular, a movement aspect explains why a viewer may focus on specific parts more than others. Besides, when writing a visual analysis essay, students should describe how an image influences a direction in which the viewer’s eyes move. In turn, they should also explain visual elements, such as line, color, shape, or size, which influence this eye movement.

A principle of pattern entails the use of objects in an image repeatedly. Basically, when writing a visual analysis essay, students should identify specific objects or symbols that artists use repeatedly in their works. Typically, repetition indicates that an object bears a significant meaning, and a student must explain this meaning to the audience.

4. Proportion

A principle of proportion refers to how sizes relate one to another in an image or visual display. Moreover, when writing a visual analysis essay, students should explain this principle by addressing whether the relationship among objects in an image is realistic or distorted. In either case, they should explain the meaning that an artist intended to communicate when creating an image.

A principle of variety refers to an extent to which an artist uses different visual elements to influence the audience’s perception of an image as dynamic. Basically, this principle of variety enhances an active rhythm in an image or visual display. In turn, when writing a visual analysis essay, students should explain to the audience how different elements of design, such as color, size, shape, and size, are combined to create a mood or meaning.

6. Contrast

A principle of contrast refers to a juxtaposition of opposing elements. In particular, an example of contrast in an image is the use of colors opposite each other on a color wheel, like red versus green or blue versus orange. Then, another example of contrast is a tone or value in an image, such as light versus dark, and direction, such as horizontal versus vertical. Hence, when writing a visual analysis essay, students should explain to the audience about a significant contrast in an image, which tends to be exemplified in a focal point. In turn, an image that has too much contrast undermines the quality of unity and is likely to disgust viewers.

7. Hierarchy

A principle of hierarchy refers to a degree to which people viewing an image can process it. As such, this aspect indicates the significance of color, size, line, shape, and other elements of design in an image or visual display. Moreover, visual elements that appear prominently in an image are the most significant. In this case, when writing a visual analysis essay, students should analyze the use of titles and headings in an image. For example, the term “title” denotes a significant aspect of an artwork. Hence, artists should make it a prominent element in their creations. In turn, when describing an image in an analysis essay, a student should explain this aspect with the meaning that it bears.

A principle of rhythm refers to an extent to which an artist has used spaces between repetitive elements. For example, this aspect is similar to how a musician uses spaces between notes when composing a piece of music to create rhythm. Typically, artists create five types of rhythms in an image: random, regular, alternating, flowing, and progressive. In this case, when writing a visual analysis essay, students should describe how an artist has used these rhythm types. Moreover, what they should understand is that these rhythms differ in patterns. For instance, while random rhythms lack a discernable pattern, regular rhythms have a pattern, where an artist adopts the same spacing between elements with no variation. Consequently, alternating rhythms have a pattern where an artist adopts a set of repetitive elements but with no variation between them. About flowing rhythms, an artist uses bends and curves, like sand dunes or ocean waves.

A principle of layout refers to how an artist has used objects in an image. In other words, it entails the placement or distribution of objects, such as symbols, in an image. In this case, when writing a visual analysis essay, students should explain specific objects that an artist has used in an image under analysis and how they are placed in the work. Also, the layout is related to other principles of design, such as pattern and proportion.

How to Analyze the Meaning of an Image for Writing a Visual Analysis Essay

Based on the preceding sections, when writing a visual analysis essay, students should consider how an artist has applied different visual elements and design principles. In turn, these elements and principles exemplify an image, bringing to life specific parts, particularly a focal point. Therefore, when analyzing the meaning of an image or visual display for their essays, students should pay attention to elements and principles of design and explain to the audience their effect on a visual.

1. Visual Composition

Visual composition entails how an artist has arranged or composed an image. Basically, when analyzing such an image in a visual analysis essay, students should explain the composition’s aspects that enhance a claim. In this case, they can describe a layout, which means specific objects in an image that an artist has used to grab the viewers’ attention. For example, they can explain how visual lines draw the viewers’ attention to a focal point. Also, writers student can describe balance. In turn, this aspect means describing the size of images and how they compare one to another. Besides, scholars should talk about a focal point by describing its placement – centered or offset.

When describing an image in a visual analysis essay, students should explain the image’s claims to the audience. Typically, there are five claim types: fact, definition, cause, value, and policy. Firstly, when talking about a fact claim, writers should explain whether an image is real, and, when talking about a definition claim, they should explain its meaning. Then, when talking about a cause claim, learners should explain the causes, effects, and relationships between these effects. In turn, when talking about a value claim, students should explain the importance of an image, and it should be evaluated. Finally, when talking about a policy claim, writers should explain a solution and how it can be achieved.

When analyzing an image in a visual analysis essay, students should interpret its meaning by explaining its genre – whether it is a movie, fine art, poster, graphic art, photograph, or pamphlet. Consequently, they should explain to the audience whether it aligns with that genre’s rules or an artist has disregarded them. More importantly, writers should explain to the audience how a genre affects the image’s meaning.

When analyzing an image in a visual analysis essay, students should address an appealing aspect. Basically, this feature means how an image appeals to the audience and influences them to believe intended claims. Here, students should explain to the audience whether an image or specific parts of it appeal to logic, emotion, authority, or character. More importantly, they should explain whether any of the appeals are deceptive.

5. Context and History

When writing a visual analysis essay, students can analyze an image by addressing its historical context. Basically, the good approach is to explain the image’s rhetorical situation to the audience. In this case, writers must familiarize themselves with the artist’s intended message and how the audience reacts when looking at this image. Moreover, the writer’s response to an image can differ from that of the initial audience. In turn, learners should use such difference as the main idea (a thesis statement) of discussion in their visual analysis essay.

Writing a Visual Analysis Essay: A Step-by-Step Guide

Like any paper, writing a visual analysis essay requires students to observe specific strategies of persuasive writing. Basically, these strategies include preparation, stage set-up, actual writing, and wrap up. Moreover, these strategies enable students to create works that satisfy academic writing conventions, such as having a thesis statement, citations, appropriate formatting, and free from errors and mistakes.

Step 1: Preparation for Writing a Visual Analysis Essay

Preparation refers to an aspect of planning how to go about executing a task. In academic writing, preparation is the main first step to persuasive writing, and it entails reading a story or reviewing an object or subject, finding a visual, defining a topic, preparing ideas, and considering the needs of the audience. Therefore, one can argue that preparation is the stage where students develop a frame of mind necessary to conduct an in-depth analysis of an image or visual display.

A. Reading A story or Reviewing an Object or Subject.

In many instances, an image that students analyze in a Visual Analysis essay is found in texts, such as books, journal articles, reports, or novels, or galleries. Therefore, reading a text is the first activity that a writer should undertake when analyzing an image. Also, students may go to museums to observe specific artworks. In turn, if it is a text, learners should read an article at least twice to grasp essential details that are pertinent to their visual analysis essay.

B. Finding a Visual

As students read a text, they should focus on identifying an image or visual display that they should analyze in a visual analysis essay. While it is standard practice for instructors to guide students on where to find an image, sometimes, they may have to choose an image for themselves. In the latter context, identifying an image that writers find understandable to them in terms of its visual elements is the best approach in writing a visual analysis essay.

C. Defining a Topic

Although the objective of a visual analysis essay is to describe an image or visual display’s visual characteristics, students should come up with a topic that best describes this endeavor. By considering the essence of elements and principles of design that apply to an in-depth analysis of an image, students have a broad scope when it comes to defining a topic for their visual analysis essays. As such, the secret to finding the right essay topics is to decide on what aspect of analysis – elements or principles – they intend to focus on.

D. Preparing Ideas

It is common practice for students to come up with ideas when writing any type of academic text. Basically, this phase of preparation helps learners to develop a mindset about a task at hand. In essence, ideas that students generate should align with a topic they have already defined. In this case, writers cannot think about aspects of writing that would not further their agenda. For example, learners cannot develop ideas about the significance of design elements when their topic is about values that principles of design provide in a visual display.

E. Considering Readers

When writing a visual analysis essay, students should not only think about an image from the perspective of elements and principles of design. Basically, writers should think about how their visual analysis essay would help the audience understand this image better. In this case, learners should understand the audience and what might be of interest to them. For example, students of history might want to know how a particular image influenced the perception of those who saw it first. To address this need, a writer may have to address the image’s rhetorical situation more than its visual characteristics.

Step 2: Stage Set-Up for Organizing a Visual Analysis Essay

After preparation, the second step in writing a visual analysis essay is setting up the stage for the actual writing. Here, students spend time finding credible sources, making notes, creating an essay outline, and writing an annotated bibliography. Moreover, it is a stage where writers get down and start doing some work to bring their goal to fruition.

A. Finding Credible Sources

Unlike other academic texts, visual analysis essays that require students to analyze an issue, phenomenon, or object require some degree of research. In particular, when writing a visual analysis essay, learners may have to find reliable sources that help them to conduct an in-depth analysis of an image at hand. For example, writers may have to find out what critics have said about an image with the meaning of applicable concepts, such as balance, movement, shape, size, and proportion. As such, finding academic sources that can provide some insight into these essential details is a crucial step when writing a visual analysis essay.

B. Making Notes

As students read through study sources that they identify for writing a visual analysis essay, they should make notes relevant to a task. In this case, learners should read through their sources while making notes about important concepts that they find relevant to their analysis, such as proportion, context, and balance. Also, these notes are essential in supporting points that writers generate, influencing new ideas.

D. Writing an Outline and Annotated Bibliography

Like any other essay, a visual analysis essay should have an outline that follows an essay structure. In this case, the standard outline for essays entails three main sections: introduction, body, and conclusion. When writing a visual analysis essay, students should follow this outline. Then, an annotated bibliography is a text that summarizes each of the sources that students have identified and used to find critical information. Generally, learners do not need to write this summary in writing a visual analysis essay. However, to simplify their work for finding information, students may write an annotated bibliography when writing a visual analysis essay.

Step 3: Actual Writing of a Visual Analysis Essay

The third step in writing a visual analysis essay involves the actual process of writing a paper. Here, students should begin with the first draft. In this case, the advantage of this draft is that it is not a final document that students submit or publish, meaning that they have an allowance of making mistakes and correcting them. In short, the first draft enables writers to organize their thoughts and arguments in a paper and develop a working thesis.

Step 4: Wrap Up

The last step in writing a visual analysis essay is where students get to wrap up their work. In this case, students identify weak points in their papers and address them to come up with high-quality essays. Moreover, such a paper must have no spelling or grammatical errors, such as missing or wrong punctuation. In turn, it must not have notable inconsistencies, such as flawed arguments and illogical conclusions. Besides, students must use this step to revise and edit their visual analysis essays and ensure their papers satisfies all academic writing rules.

A. Revisions and Editing

Since it is natural for students to make errors and mistakes when writing academic texts, the final step of writing a visual analysis essay allows authors to identify them and make corrections. Firstly, revision entails identifying and eliminating all inconsistencies that undermine a natural flow of arguments and ideas. In turn, editing helps to correct spelling and grammatical mistakes, such as missing punctuation marks.

B. Topic and Concluding Sentences

When writing a visual analysis essay, students should ensure the first draft has paragraphs in the main text (body). Basically, these paragraphs should start with a topic sentence and end with a concluding sentence. In this case, the former introduces a single idea that writers intend to focus on in one paragraph, and the latter’s function is to link this idea in a topic sentence to the paper’s thesis.

C. Transitions and Formatting

One of the aspects that determine an essay’s quality is the natural flow of arguments and ideas. For example, some elements that foster this flow are transitions, which entail words and phrases like – “consequently,” “thus,” “hence,” “ more importantly,” and “meanwhile.” Then, another aspect that students should consider in the last phase of writing a visual analysis is the paper’s formatting. In this case, writers must ensure that they have formatted their papers according to appropriate formats – APA 7, MLA 8, Harvard, and Chicago/Turabian. Also, some of the formatting rules that must satisfy are citation and use of headings and subheadings.

D. Peer Review and Final Draft

After completing the first draft and making the necessary changes, students should subject their visual analysis essays to a peer review. Basically, this aspect involves giving their works to a friend, tutor, or mentor to identify any errors and mistakes. Then, if such errors and mistakes are noted, writers should revise their papers. However, if a visual analysis essay is found perfect, learners should proceed to write the final draft, which they must read and reread to make sure no mistakes have been made in the course of typing.

Outline Template for Writing a Visual Analysis Essay

I. Introduction with a Thesis Statement II. Body Paragraphs III. Conclusion

1. Defining Features of a Visual Analysis Essay Outline

As indicated previously and as exemplified in the visual above, an outline of a visual analysis essay entails three main sections: introduction, body, and conclusion. Basically, this structure’s defining features are the thesis statement that must appear in the introduction, main points in body paragraphs, and a restatement of the thesis and a summary of the main points in the conclusion.

2. How to Know if a Paper is a Visual Analysis Essay

As indicated in the introduction, a visual analysis essay analyzes an image or visual display by giving an in-depth description of how an artist has applied elements and principles of design. In this case, if students want to know that their texts are visual analysis essays, they need to evaluate how they address the use of these elements and principles in their papers concerning a given image.

3. How a Visual Analysis Essay Differs From Other Essays

The central point of difference between a visual analysis essay and other types of essays is the content. For example, while the content of an argumentative essay is the writer’s arguments in favor of a particular stand, the content in a visual analysis essay is the writer’s description and analysis of an image or visual display. Moreover, in an informative essay, the content is information that authors find insightful and necessary in educating the audience about a topic or an issue.

Easy Strategy For Writing Each Section of a Visual Analysis Essay

When writing a visual analysis essay, students should adopt a strategy that makes their work high-quality, meaning it satisfies academic writing rules. These strategies are as follows:

I. Introduction

Introduce an image, art, object, or subject under analysis.
Provide a brief background of this image and author.
Develop a thesis.
Create several paragraphs as appropriate.
Begin each paragraph by making a claim. It is a topic sentence.
End each paragraph with a concluding sentence.
Use transitions sufficiently and appropriately.
Observe a sandwich rule: introduce a claim in a topic sentence, provide supporting facts (evidence), and explain a specific connection between the claim and the thesis.

III. Conclusion

Restate the thesis.
Summarize the main points.
Ensure that no new information is presented.
Provide the writer’s objective opinion about a topic, such as new insight or criticism.

An Example of a Writing a Visual Analysis Essay

Reclining Woman on a Leopard Skin by Otto Dix

Otto Dix’s (German, 1891–1969) Liegenede auf Leopardenfell (Reclining Woman on a Leopard Skin) , 1927. Oil on panel (70 x 99 cm), 55.031.

I. Introduction Sample of a Visual Analysis Essay

Analyzing an image or visual display is an exciting and challenging academic undertaking for many students. Unlike other academic texts that focus on what other scholars have said, written, and documented through research studies, a visual analysis focuses on an image. As such, the student’s work is to provide an in-depth description of how the artist has appropriated elements and principles of design in their work. Looking at Otto Dix’s “Reclining Woman on a Leopard Skin” image above, it is evident the artist has appropriated contrast, color, size, and texture, among other elements and principles of design, to make a picture come to life.

II. Example of a Body in a Visual Analysis Essay

A. reclining position of a woman.

Dix’s image above reflects a woman in a dress and stockings in a reclining position. Besides two different types of textile around her, there is a leopard fur beneath her body’s upper side. Behind a woman is a snarling animal resembling a dog, and on the far right of the painting is wood flooring. Looking at the woman’s face, one can notice that this the focal point. Basically, it is where the artist has concentrated sharp detail, thus making her face confront the audience instantly. Concerning principles of contrast and emphasis, a red lipstick contrasts sharply with the woman’s light skin, while using her hand as a frame beneath her face emphasizes a focal point.

When it comes to design elements, the artist has used the green, red, white, and brown colors to exemplify the image. In this case, a closer look indicates that Dix has contrasted red and green, a warm and cold color, respectively, particularly on the woman’s skin and face. Moreover, he has contrasted dark and light, whereby her face and body exemplify a light theme, while other objects in a picture exemplify have a dark theme.

Regarding a line element, Dix has used smooth curves around the woman’s lower body, particularly around her hip and thighs. In particular, doing so has helped bring out the aspect of “femininity.” Interestingly, the use of angular lines around the face, jaw, fingers, and shoulders emphasizes the “masculine” aspect. Besides strong lines that make the cheeks and jaw prominent, the artist has also used a line element to exaggerate the woman’s eyes, which takes the shape of cat eyes or curved almonds.

About an element of texture, it is evident that the artist has gone into great lengths to create an illusion of texture. Notably, an image has no literal texture because it is a two-dimensional painting. Moreover, Dix’s effort in creating texture is evident by many objects that he includes in his painting. In turn, these objects include the leopard fur; the woman’s dress, stockings, and hair; the materials that look like velvet; and the fur of the dog-like animal. Besides, all these objects create a temptation to touch. In this case, the texture of the woman’s evening wear and the curtain in the background with a velvet-look suggest a sense of costume and luxury. Collectively, they enhance a visual and material richness of an image.

III. Conclusion Sample of a Visual Analysis Essay

There is doubt that analyzing an image or a visual display is an exciting and challenging academic endeavor for students of art. In particular, Dix’s “Reclining Woman on a Leopard Skin” image shows a master with which the artist has appropriated contrast, color, size, and texture, among other elements and principles of design to make his work come to life. About a painting, the artist has used these concepts to exemplify the woman’s face, which is the painting’s focal point.

Summing Up on How to Write a Good Visual Analysis Essay

Writing a visual analysis essay is an essential academic exercise for students. Since such an essay aims to analyze an image or visual display, learners must familiarize themselves with elements of design, such as color, size, and texture, and principles of design, such as emphasis and contrast. In essence, students use these concepts to provide an in-depth description of an image. Hence, when writing a visual analysis essay, scholars must learn the following tips:

provide a vivid description of an image, so that the audience can have a mental picture of it;
give a rhetorical situation of an image – its historical context;
explain the artist’s intended message;
cover details about any controversy or misunderstanding regarding a visual object or subject.

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How to Write a Visual Analysis Essay: Examples & Template

A visual analysis essay is an academic paper type that history and art students often deal with. It consists of a detailed description of an image or object. It can also include an interpretation or an argument that is supported by visual evidence.

The picture shows the definition of a visual analysis.

In this article, our custom writing experts will:

explain what a visual analysis is;
share useful tips on how to write a good visual analysis essay;
provide an essay sample.
🎨 Visual Analysis Definition
🏺 Artwork Analysis Tips
✅ Visual Analysis Writing Guide
📑 Example & Citation Tips

🎨 What Is a Visual Analysis?

The primary objective of visual analysis is to understand an artwork better by examining the visual elements. There are two types of visual analysis: formal and contextual.

A formal analysis focuses on artwork elements such as texture, color, size, and line. It aims to organize visual information and translate it into words. A formal analysis doesn’t interpret the piece.
Unlike formal analysis, contextual analysis’ primary goal is to connect artwork to its purpose or meaning within a culture. A contextual analysis includes formal analysis. Additionally, it discusses an artwork’s social purpose and significance.

Usually, students deal with formal visual analysis. Before starting to work on your essay, make sure to ask your professor whether to include contextual analysis or not.

The Purpose of Analyzing Images

Why is visual analysis important? What does it help to learn? There are several things that visual analysis helps with:

It allows students to enhance their appreciation of art.
It enables students to develop the ability to synthesize information.
It encourages students to seek out answers instead of simply receiving them.
It prompts higher-order critical thinking and helps to create a well-reasoned analysis.
By conducting visual analysis, students learn how to support and explain their ideas by studying visual information.

What Is Formal Analysis: Art History

When we look at an artwork, we want to know why it was created, who made it, and what its function was. That’s why art historians and researchers pay special attention to the role of artworks within historical contexts.

Visual analysis is a helpful tool in exploring art. It focuses on the following aspects:

Interpretation of subject matter ( iconography). An iconographic analysis is an explanation of the work’s meaning. Art historians try to understand what is shown and why it is depicted in a certain way.
The analysis of function. Many works of art were designed to serve a purpose that goes beyond aesthetics. Understanding that purpose by studying their historical use helps learn more about artworks. It also establishes a connection between function and appearance.

Formal Analysis: Art Glossary

Now, let’s look at some visual elements and principles and learn how to define them.

Visual Elements :

Visual Principles :

🏺 How to Analyze Artworks: Different Types

Writing a formal analysis is a skill that requires practice. Being careful and attentive during the pre-writing stage is essential if you want to create a good and well-structured visual analysis. 

Visual analysis essay mainly consists of two components:

Description of the selected image or object,
Interpretation built on the visual evidence.

During the pre-writing stage:

Collect general information about an artwork. Describe it briefly. Pay special attention to visual elements and principles:
Develop an interpretation. Think critically. What does the information in your notes imply? How can it be interpreted?
Support your ideas. To do it, refer to the visual elements directly. Avoid generalizing art and double-check your prompts.

How to Analyze a Painting Using the Elements of Art

To write an excellent formal visual analysis, you need to consider as many visual principles and elements as you can apply. In the formal analysis part:

Target your description;
Address only those elements relevant to your essay;
Pay attention to visual elements and principles;
Introduce the subject of the painting and describe it;
Explain why you have decided to discuss specific elements;
Discuss the relationship between visual elements of the artwork;
Use the vocabulary terms.

If you are asked to do a contextual analysis , you may want to:

Focus on the historical importance of an artwork;
Explore the style or movement associated with an artwork;
Learn about the historical context and the public’s reaction to the artwork;
Learn about the author and how they’ve created the piece of art.

Painting Analysis Essay Example & Tips

Here is a template you can use for your essay.

Now, let’s take a look at an essay example.

How to Analyze a Photograph

Analyzing photos has a lot in common with paintings. There are three methods on which photo visual analysis relies: description, reflection, and formal analysis. Historical analysis can be included as well, though it is optional.

Description . It implies looking closely at the photo and considering all the details. The description needs to be objective and consists of basic statements that don’t express an opinion.
Reflection. For the next step, focus on the emotions that the photograph evokes. Here, every viewer will have a different opinion and feelings about the artwork. Knowing some historical context may be helpful to construct a thoughtful response.
Formal analysis . Think of the visual elements and principles. How are they represented in the photograph?
Historical analysis. For a contextual analysis, you need to pay attention to the external elements of the photograph. Make sure that you understand the environmental context in which the photo was taken. Under what historical circumstances was the picture made?

Photo Analysis Essay Tips

Now that we’ve talked about analyzing a photograph let’s look at some helpful tips that will help you write an essay.

How to Analyze a Sculpture

Visual analysis of a sculpture is slightly different from the one of a painting or a photograph. However, it still uses similar concepts, relies on visual elements and principles. When you write about sculpture, consider:

Visual Analysis Essay on a Sculpture: Writing Tips

A sculpture analysis consists of the following parts:

Description . Include specific details, such as what the sculpture may represent. For instance, the human figure may be an athlete, an ancient God, a poet, etc. Consider their pose, body build, and attire.
Formal analysis . Here, visual elements and principles become the focus. Discuss the color, shape, technique, and medium.
Contextual analysis . If you decide to include a contextual analysis, you can talk about the sculpture’s function and how it conveys   ideas and sentiments of that period. Mention its historical and cultural importance.

When it comes to sculpture analysis, you may also want to collect technical data such as:

The size of the sculpture
Medium (the material)
The current condition (is it damaged, preserved as a fragment, or as a whole piece)
Display (Was a sculpture a part of an architectural setting, or was it an independent piece of work?)

For instance, if you were to do a visual analysis of Laocoön and His Sons , you could first look up such details:

Location: Discovered in a Roman vineyard in 1506
Current location: Vatican
Date: Hellenistic Period (323 BCE – 31 CE)
Size: Height 208 cm; Width 163 cm; Depth 112 cm
Material: Marble
Current condition: Missing several parts.

Visual Analysis Essay: Advertisement Analysis

Visuals are used in advertisements to attract attention or convince the public that they need what is being advertised. The purpose of a visual argument is to create interest. Advertisements use images to convey information and communicate with the audience.

When writing a visual analysis of an advertisement, pay attention to the following:

text elements,
illustrations,
composition.

All of this influences how the viewer perceives the information and reacts to it.

When you write about an advertisement, you conduct a rhetorical analysis of its visual elements. Visual rhetoric is mainly directed at analyzing images and extracting information from them. It helps to understand the use of typography, imagery, and the arrangement of elements on the page.

Think of the famous visual rhetoric examples such as the We can do it! poster or a Chanel №5 commercial. Both examples demonstrate how persuasive imagery has been used throughout history.

How to Write a Visual Analysis Paper on an Advertisement

The presentation of visual elements in advertising is essential. It helps to convince the audience. When you analyze visual arguments, always keep the rhetorical situation in mind. Here are some crucial elements to focus on:

✅ How to Write a Visual Analysis Paper: Step by Step

Now, we’ll focus on the paper itself and how to structure it. But first, check out the list of topics and choose what suits you best.

Visual Analysis Essay Topics

There are a lot of artworks and advertisements that can be analyzed and viewed from different perspectives. Here are some essay topics on visual analysis that you may find helpful:

Analyze Gustav Klimt’s The Kiss (1907-1908.)
The theme of humanity and The Son of Man (1964) by René Magritte.
The use of visual elements in Almond Blossom by Vincent van Gogh (1888-1890.)
Identity and Seated Harlequin (1901) by Picasso .
Explore the themes of Paul Klee ’s The Tree of Houses , 1918.
Objectives, activities, and instructions of Pietro Perugino’s fresco The Delivery of the Keys to Saint Peter .
Reflection on social issues of the time in Two Fridas by Frida Kahlo and Untitled by Ramses Younan.
Analyze the importance of Mural (1943) by Jackson Pollock.
The political message in John Gast’s painting American Progress (1872).
Describe the visual techniques used in Toy Pieta by Scott Avett .
The interpretation of the painting Indian Fire God by Frederic Remington.
Explore the historical significance and aesthetic meaning of Ognissanti Madonna by Giotto di Bondone .
Analyze different interpretations of The Three Dancers by Pablo Picasso .

Photography:

The idea behind Lindsay Key (1985) by Robert Mapplethorpe.
Explore the mythical appeal of Robert Capa’s photograph The Falling Soldier (Spain,1936) from Death in Making photobook.
Describe Two Boys with Fish (2018) from Faith series by Mario Macilau.
Kevin Carter’s Starving Child and Vulture (1993) as the representation of photojournalism.
The story behind Philippe Halsman’s Dali Atomicus , 1948.
Describe The Starving Boy in Uganda photograph by Mike Wells
Analyse the view of a historic disaster in San Francisco photograph by George R. Lawrence.
The statement behind Eddie Adams’s photo Shooting a Viet Cong Prisoner .
How is Steve McCurry’s perception of the world reflected in his photo Afghanistan Girl .
Analyze the reflection of Ansel Adams’s environmental philosophy in his photo Moon and Half Dome (1960).
Describe Girl on the Garda Lake (2016) by Giuseppe Milo.
Combination of internal geometry and true-to-life moments in Behind the Gare Saint Lazare by Henri Cartier-Bresson .
Modern art and Couple on Seat by Lynn Chadwick (1984.)
Analyze the biblical context of Pieta (1498-1499) by Michelangelo.
The use of shapes in Louise Bourgeois’ Spider (1996.)
Analysis of the symbolism behind The Thinker (1880) by Rodin.
The historical meaning of Fountain (1917) by Duchamp .
Analyze the Miniature Statue of Liberty by Willard Wigan
The combination of Egyptian culture and classical Greek ideology in statue of Osiris-Antinous.
Reflection of the civilization values in emperor Qin’s Terracotta Army .
The aesthetic and philosophical significance of Michelangelo’s David .
Explore the controversial meaning of Damien Hirst’s sculpture For the Love of God (2007).
Analyze the elements of art and design used in The Thinker by August Rodin .
Symbolic elements in the Ancient Greek statues of Zeus .
Depiction of the fundamental aspects of Buddhism in The Parinirvana of Siddhartha/Shakyamuni.

How Volkswagen : Think Small (1960) ad changed advertising.
Analyze the use of figures in California Milk Processor Board: Got Milk? (1993) ad campaign .
Analyze the use of colors in Coca-Cola — The Pause that Refreshes (1931.)
Explore the historical context of We Can Do It! (1942) campaign.
The importance of a slogan in 1947: A Diamond Is Forever by De Beers.
Examine the specifics of visual advert: dogs and their humans.
Describe the use of visual techniques in Kentucky Fried Chicken company’s advertisement.
Analyze the multiple messages behind the print ad of JBL .
Discuss the methods used in Toyota Highlander advertisement .
Elucidation of people’s dependency on social networks in the advertising campaign Followers by Miller Lite.
The use of the visual arguments in Schlitz Brewing Company advertisement .
The role of colors and fonts in Viva la Juicy perfume advertisement .

Visual Analysis Essay Outline

You can use this art analysis template to structure your essay:

The picture shows the main steps in writing a visual analysis essay: introduction, main body, conclusion.

How to Start an Art Essay

Every analysis starts with an introduction. In the first paragraph, make sure that:

the reader knows that this essay is a visual analysis;
you have provided all the necessary background information about an artwork.

It’s also important to know how to introduce an artwork. If you’re dealing with a panting or a photograph, it’s better to integrate them into the first page of your analysis. This way, the reader can see the piece and use it as a reference while reading your paper.

Art Thesis Statement Examples & Tips

Formulating a thesis is an essential step in every essay. Depending on the purpose of your paper, you can either focus your visual analysis thesis statement on formal elements or connect it with the contextual meaning. 

To create a strong thesis, you should relate it to an artwork’s meaning, significance, or effect. Your interpretation should put out an argument that someone could potentially disagree with. 

For instance, you can consider how formal elements or principles impact the meaning of an artwork. Here are some options you can consider:
If your focus is the contextual analysis, you can find the connection between the artwork and the artist’s personal life or a historical event.

How to Write Visual Analysis Body Paragraphs

Body paragraphs of formal analysis consist of two parts—the description and the analysis itself. Let’s take Klimt’s The Kiss as an example:

The contextual analysis includes interpretation and evaluation.

Visual Analysis Essay Conclusion

When you work on the conclusion, try to conclude your paper without restating the thesis. At the end of your essay, you can present an interesting fact. You can also try to:

Compare an artwork to similar ones;
Contrast your own ideas on the piece with the reaction people had when it was first revealed.
Talk about an artwork’s significance to the culture and art in general.

📑 Visual Analysis Essay Example & Citation Tips

In this section of the article, we will share some tips on how to reference an artwork in a paper. We will also provide an essay example.

How to Reference a Painting in an Essay

When you work on visual analysis, it is important to know how to write the title of an artwork properly. Citing a painting, a photograph, or any other visual source, will require a little more information than citing a book or an article. Here is what you will need:

Size dimensions
Current location
Name of the piece
Artist’s name
Date when artwork was created

If you want to cite a painting or an artwork you saw online, you will also need:

The name of the website
Website URL
Page’s publication date
Date of your access

How to Properly Credit an Artwork in APA

How to properly credit an artwork in mla, how to properly credit an artwork in chicago format.

Finally, here’s a sample visual analysis of Rodin’s sculpture The Thinker in APA format. Feel free to download it below.

Many people believe that works of art are bound to be immortal. Indeed, some remarkable masterpieces have outlived their artists by many years, gaining more and more popularity with time. Among them is The Thinker, a brilliant sculpture made by Auguste Rodin, depicting a young, athletic man, immersed deep into his thoughts.

You can also look at the following essay samples to get even more ideas.

The Protestors Cartoon by Clay Bennett: Visual Analysis
Visual Analysis – Editorial Cartoon
Visual Analysis: “Dust Storm” Photo by Steve McCurry
Visual, Aural, Read & Write, Kinesthetic Analysis
Schlitz Brewing Company Advertisement: Visual Arguments Analysis

Thanks for reading through our article! We hope you found it helpful. Don’t hesitate to share it with your friends.

❓ Visual Analysis FAQs

To write a visual argument essay, you need to use rhetorical analysis. Visual rhetoric is directed at analyzing images and extracting the information they contain. It helps to analyze the visuals and the arrangement of elements on the page.

A well-though contextual analysis will include:

1. formal analysis, 2. some information about the artist, 3. details on when and where the piece was created, 4. the social purpose of the work, 5. its cultural meaning.

It is better to include pictures in the introduction part of your paper. Make sure to cite them correctly according to the format you’re using. Don’t forget to add the website name, the URL, and the access date.

To analyze means not only to describe but also to evaluate and synthesize visual information. To do that, you need to learn about visual elements and principles and see how and why they are used within artworks.

🔍 References

Art History: University of North Carolina at Chapel Hill
Visual Analysis: Duke University
Writing a Formal Analysis in Art History: Hamilton College
Contextual Analysis: Pine-Richland School District
How to Analyze an Artwork: Student Art Guide
Introduction to Art Historical Analysis: Khan Academy
Guidelines for Analysis of Art: University of Arkansas at Little Rock
Elements of Art: Getty.edu
Formal or Critical Analysis: LibreTexts
Analyzing a Photograph: University of Oregon
Picture Composition Analysis and Photo Essay: University of Northern Iowa
Visual Analysis Guidelines: Skidmore College
How to Analyze Sculpture: NLA Design and Visual Arts: WordPress
Visual Rhetoric: Purdue University
Formal Visual Analysis: The Elements & Principles of Composition
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Rhetorical Analysis Essay

Rhetorical Analysis Essay Outline

Rhetorical Analysis Essay Outline - Tips & Examples

11 min read

Published on: Aug 4, 2020

Last updated on: Jan 31, 2024

How to Write a Rhetorical Analysis Essay Outline?

An outline of an essay is as important as a backbone to the human body. An outline provides a structure to the content making it readable and understandable for the readers.

A rhetorical analysis essay uses the traditional essay outline to arrange its content. According to the standard outline, an essay is divided into three sections and five paragraphs.

Introduction
Body Paragraph 1
Body Paragraph 2
Body Paragraph 3

Outlining an essay falls under the planning phase. Experts suggest before you jump on to the writing process, plan out your essay. Arrange all the gathered ideas and information in a logical order to make it easier for you to write the essay.

Start your essay with all the pre-writing steps. Pre-writing includes choosing a topic, identifying the target audience, and gathering supporting information. After taking these steps, arrange everything according to the outline.

Continue reading to learn how the information is organized in each section.

An introduction is the first section of your rhetorical analysis essay. It introduces the selected piece of work and the essay topic to the audience.

The rhetorical analysis essayâs introductory paragraphs must be informative to clear the primary goal to the readers. The rhetorical analysis introduction has three basic components:

Background information
Thesis statement.

The opening statement of the introductory paragraph is called a hook. The purpose of drafting this sentence is to grab the readerâs attention and motivate them to read the entire essay. The hook statement is designed, keeping in mind the chosen text and its theme.

Once you have started your essay, provide the background information for your essay. The background information includes the author and his workâs introduction and strategies to persuade the audience.

After this, the writer provides his argument or claim on the original text. It is the essayâs thesis statement, and the writer proves it by gathering evidence from the chosen content. The last part of the introduction makes the audience clear about what the paper is about.

Here's an example of a rhetorical essay introduction to a speech from president trump:

Your essayâs body is the most significant section of the outline as it contains all the details on the topic. Therefore, this part of the essay presents an in-depth analysis of the text.

Each point is discussed in a separate paragraph in the body section. A topic sentence is used for each paragraph. It focuses on the point that is to be addressed in that particular segment. The topic sentence makes it easier for the readers to identify which aspect is under discussion in that specific paragraph.

Moreover, the body paragraphs shed light on the persuasive methods that the author used and their effectiveness. The writer uses quotes and analysis to support the main thesis statement .

A trick to making your content stand out is to quote less and provide more analysis. The readers are looking forward to seeing your viewpoint on the text.

In a nutshell, the body of the rhetorical analysis essay should discuss the following things:

Effectiveness of the strategies
How well the strategy works in the example?
Reasons behind choosing the specific approach
Effects of the appeals on the audience

Hereâs an example of a rhetorical analysis essayâs body paragraphs.

All the paragraphs in the body section should lead the audience toward the rhetorical analysis essayâs conclusion. It is the last section where the discussion is concluded by summarizing the significant points. Moreover, the conclusion also highlights how the author influenced the audienceâs opinion or society in general.

At the end of the concluding paragraph, restate the textâs importance and its contribution to history.

Rhetorical Analysis Essay Outline Template (PDF)

Types of Rhetorical Strategies

Writing a rhetorical analysis essay is a bit different from other essay types . The reason is, a writer studies rhetorical or persuasive techniques used by the author to influence his audience.

Generally, there are three rhetorical devices or strategies through which the author attempts to persuade the audience. These include:

Ethos - It establishes the writerâs credibility in the work. Ethos is then used to persuade the audience on a particle idea. The author built this credibility through his knowledge, expertise, and moral competence in the field.
Pathos - It is a device that the author uses to appeal to the readerâs emotions. The goal of this technique is to arouse feelings in the audience to persuade them.
Logos - Unlike the other two devices, logos is a strategy that uses logic and reasons to persuade readers. The writer uses facts, critical thinking, statistics, and undeniable data to convince the audience of his viewpoint.

For writing an effective rhetorical analysis essay, a writer identifies the authorâs strategies in the original text and evaluates them.

Here's an example of ethos, pathos, and logos.

Watch the video to discover more about rhetorical strategies and how they can help you create persuasive content.

Rhetorical Analysis Essay Example

Students require written examples and essay samples to understand the actual writing process and its structure. The following are examples to make the students learn the rhetorical analysis essay concept.

These examples will allow them to draft an impressive piece, making them achieve higher grades.

How to Write a Rhetorical Analysis Essay - Sample (PDF)

Rhetorical Analysis Essay Sample (PDF)

Rhetorical Analysis Essay Outline College

Comparative Rhetorical Analysis Essay Outline

AP Lang Rhetorical Analysis Essay Outline

Visual Rhetorical Analysis Essay Outline

Searching for additional rhetorical analysis essay examples ? Click this link to explore more essays!

Rhetorical Analysis Essay Topics

Rhetorical analysis essays are a great way to practice analyzing and interpreting the persuasive techniques used in different forms of media.

So, if youâre stuck on where to begin, why not start with one of these Rhetorical Analysis Essay topics for college students?

"I Have a Dream" speech by Martin Luther King Jr.
"The Gettysburg Address" by President Abraham Lincoln
The use of imagery in Edgar Allan Poe's "The Raven"
The impact of tone in F. Scott Fitzgerald's "The Great Gatsby"
The use of ethos, pathos, and logos in Arthur Miller's "The Crucible"
"The First Inaugural Address" by President Franklin D. Roosevelt
"The Ballot or the Bullet" speech by Malcolm X
"A Modest Proposal" by Jonathan Swift
Civil rights movement protests
The representation of society in Jane Austen's "Pride and Prejudice"

Need more rhetorical analysis essay topics ? Visit this link!

In summary, the rhetorical analysis essay outline is a valuable tool to analyze a piece of writing. By using the outline to structure their analysis, writers can present a clear and convincing argument.

Are you still confused? Not sure where to take the start and which format to follow? Take our professional's help.

Embark on your academic journey with confidence, thanks to our college essay writing service . Tailored to meet the unique demands of college assignments, our team of expert writers is committed to delivering essays that not only meet but exceed your expectations.

Or, elevate your writing experience with our AI essay writer , an advanced tool designed to refine your essays with the precision of artificial intelligence.

Frequently Asked Questions

How do you outline a rhetorical analysis.

Here are some tips that will help you outline a rhetorical analysis essay.

Identify the rhetorical strategies
Describe the rhetoric appeals
State your thesis statement
Organize your ideas

What are the 5 parts of rhetorical analysis?

Below are the five main parts of rhetorical analysis.

How many paragraphs is a rhetorical analysis essay?

When writing a rhetorical analysis, it is important to use a typical 5-paragraph essay structure. A rhetorical analysis essay must include three essential parts: an introduction, body paragraphs, and a conclusion.

What are the 6 elements of the rhetorical situation?

The six main elements of the rhetorical situation are;

What are the 8 rhetorical modes?

The main eight rhetorical modes are;

Description
Illustration
Compare and contrast
Cause and effect
Classification
Argumentation

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Visual Rhetorical Analysis Essay Examples, Guide, and Outline

You will need Visual Rhetorical Analysis Essay Examples to fully understand the concept of what a causal analysis example is. You can learn this but it will be much easier if you let us guide you. As you read on, we will be showing what it is with some examples.

Visual Rhetorical Analysis Essay Examples

A visual document communicates primarily through images or the interaction of images and text. Just as writers choose their words and organize their thoughts based on any number of rhetorical considerations, the author of such visual documents thinks no differently.

Whether assembling an advertisement, laying out a pamphlet, taking a photograph, or marking up a website, designers take great care to ensure that their productions are visually appealing and rhetorically effective.

Goal Visual Rhetorical Analysis Essay

The goal of any rhetorical analysis is to demonstrate your understanding of how the piece communicates its messages and meanings. One way of looking at this process is that you are breaking the piece down into parts.

By understanding how the different parts work, you can offer insights into the overall persuasive strategies of the piece.

Often you are not looking to place a value judgment on the piece, and if there is an implicit or implied argument you may not be ultimately taking it aside.

Writing a rhetorical analysis is often a process of merely finding the language to communicate this knowledge. Other times you may find that looking at a document from a rhetorical design perspective will allow you to view it in new and interesting ways.

As you would in a book report or poetry analysis, you are offering your “reading” of the visual document and should seek to be clear, concise, and informative.

Do not only give a re-telling of what the images look like (this would be the equivalent of stopping at the plot summary if you were analyzing a novel). Offer your examples, explain the rhetorical strategies at work, and keep your focus on how the document communicates visually.

How to Write a Visual Rhetorical Analysis Essay

Before going to the visual rhetorical analysis essay examples, note. Below are some guiding principles you should adhere to while writing this essay:

Get Knowledge.
Also, be prepared.
organize your work.
Also, ask questions.
Additionally, read attentively.
Also, write the essay correctly.
Furthermore, check your essay.

Visual Rhetorical Analysis Essay Outline

Before going to the rhetorical analysis essay examples, note. Below is the outline of this essay:

There is an introduction.
Also, there is body paragraph 1.
Furthermore, there is body paragraph 2.
Also, there is the last body paragraph.
Additionally, there is a conclusion.

Visuals Rhetorical Analysis Essay Examples

Below are some rhetorical analysis essay examples:

“The Right Stuff” by Donna Carthy David Suzuki’s “The Right Stuff” features the gracious, entertaining and informative style we have come to associate with this well-known host of The Nature of Things. Suzuki stresses the importance of high school education and prepares his readers for a proposal related to making that education as valuable as possible. Suzuki is skilled in argumentation, but his strong ethos fails to make up for lack of support for his thesis that high school science courses should begin with sex education. Because there will be parents in the 1980s (when we can assume this article appeared before it was republished in book form in 1989) just as likely to be concerned as parents of any decade if the high school science teacher appeals to teenage sexual interest to “sell” the subject. Suzuki wisely delays his thesis, first by appealing to his target audience: parents and educators who grew up in relatively the same era as he did, who may even experience some nostalgia for high school when, in the first paragraph, he asks them to invoke their own memories. He appears to have begun his own musings based on the book he has just read. This is a disarming strategy that gets his readers onside before his argument begins, and certainly belongs in both the realms of ethos (his credibility – he had similar experiences to theirs) and pathos (feelings of nostalgia). The best he can hope for is to get his audience’s attention – then it is up to them to see if and how his ideas should be implemented in the schools. Source: CLICK HERE

Edgar Allan Poe is considered one of America’s greatest novelists and journalists. He’s particularly well known for his masterful horror stories. Poe’s use of metaphors and similes have never failed to put readers on the edge of their seats. And, while he is less famous for his poetry, The Raven remains an undeniable classics that leaves a lasting impression on every reader. This effect is achieved through subtle use of not only poetic devices, but also rhetoric means. Poe’s poem The Raven shows the struggles of a man possessed by his own ghosts of the past his fear of the ever-changing present, hinting at his impending psychosomatic breakdown. When you start reading the Raven, the first feeling you get is that of immense loneliness. Source: CLICK HERE

The above are some guiding principles for writing the visual rhetorical analysis essay. Follow them and practice the Visual rhetorical analysis essay examples given above.

Also, if you have any other questions regarding visual rhetorical analysis essay examples, use the comment box below. Lastly, do well to share this link with all your friends on all your social media platforms.

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Visual Analysis Essay: Outline, Topics, & Examples
Here are some top visual analysis essay topics that you can choose from and begin the writing process. Make a review of your favorite Hollywood production and discuss the visual arts involved. Write about the use of color and action in TV commercials. Discuss how the brand name is displayed in digital media campaigns.
Organizing Your Analysis
There may be a temptation to think that merely announcing the text as a rhetorical analysis is purpose enough. However, especially depending on your essay's length, your reader may need a more direct and clear statement of your intentions. Below are a few examples. 1. Clearly narrow the focus of what your essay will cover.
5.9: Writing a Visual Analysis
Now you are ready to begin writing a visual rhetorical analysis of an argument presented by/within your selected image. Pantuso, Terri, Sarah LeMire, and Kathy Anders, eds. Informed Arguments: A Guide to Writing and Research . 3rd ed. College Station: Texas A&M University, 2022.
Visual Rhetoric: Overview
Visual Rhetoric: Overview. This section of the OWL discusses the use of rhetorical theory and rhetoric as it relates to visuals and design. "Visual rhetoric" has been used to mean anything from the use of images as argument, to the arrangement of elements on a page for rhetorical effect, to the use of typography (fonts), and more.
3.14 Writing a Visual Analysis
Figure 3.14.1: The Starry Night by Vincent Van Gogh. Describe/Observe. First, describe what you see in the visual quite literally. Begin by focusing on colors, shading, shapes, and font if you're analyzing an advertisement. In the case of "The Starry Night," you might begin by describing the various shades of blue, the black figures that ...
How to Write a Rhetorical Analysis
Revised on July 23, 2023. A rhetorical analysis is a type of essay that looks at a text in terms of rhetoric. This means it is less concerned with what the author is saying than with how they say it: their goals, techniques, and appeals to the audience. A rhetorical analysis is structured similarly to other essays: an introduction presenting ...
Rhetorical Analysis of Visual Texts
3. Identify Rhetorical Strategies. Think through how the creator of the text uses ethos, pathos, logos, and kairos to portray the message. While you might see some rhetorical devices being employed, they might not play as large a role in visual texts. The elements of Design will play a much larger role in a visual analysis.
Visual Rhetoric: Analyzing Visual Documents
A visual document communicates primarily through images or the interaction of image and text. Just as writers choose their words and organize their thoughts based on any number of rhetorical considerations, the author of such visual documents thinks no differently. Whether assembling an advertisement, laying out a pamphlet, taking a photograph ...
How to Write a Rhetorical Analysis: 6 Steps and an Outline for Your
5. State your thesis. Now that you've completed your analysis of the material, try to summarize it into one clear, concise thesis statement that will form the foundation of your essay. Your thesis statement should summarize: 1) the argument or purpose of the speaker; 2) the methods the speaker uses; and 3) the effectiveness of those methods ...
Visual Analysis Essay
Explain the Rhetorical Situation of both images: (2 paragraphs) Begin by discussing what is being advertised or displayed, who made it (company, artist, writer, etc.), who is the target audience, where and when the image was published and shared, and where the image was made (country). Provide these details for both images being discussed and ...
How to Write a Rhetorical Analysis Essay-Examples & Template
Rhetorical appeal #2: Pathos. The purpose of Pathos-driven rhetoric is to appeal to the reader's emotions. A common example of pathos as a rhetorical means is adverts by charities that try to make you donate money to a "good cause". To evoke the intended emotions in the reader, an author may use passionate language, tell personal stories ...
PDF Rhetorical Analysis Essay: Formatting
Rhetorical Analysis Essay: Formatting Created by: Brandon Everett Summer 2019 *This is a general outline for your rhetorical analysis and can be adapted to the various prompts and guidelines provided by the instructor or professor. Introduction and Thesis Provide necessary background and context: clearly introduce the document, essay or
How to Write a Rhetorical Analysis
Visual Rhetoric in Dove's 'Real Beauty' Advertising Campaign; The Role of Irony in Jonathan Swift's 'A Modest Proposal' ... Rhetorical Analysis Essay Outline. Whether you opt for the option to buy essay or start writing it yourself, it's important to use a clear plan to organize your thoughts well. This plan usually includes four main steps ...
PDF Rhetorical Analysis Essay: Ethos, Pathos, Logos
Rhetorical Analysis Essay: Ethos, Pathos, Logos Created by: Brandon Everett Summer 2019 An appeal is an author's attempt to earn audience approval. Authors will utilize specific devices and techniques to appeal to emotion, values, character, and reason in their writing in order to make their arguments more persuasive.
Visual Analysis: How to Analyze a Painting and Write an Essay
Step 3: Detailed Analysis. The largest chunk of your paper will focus on a detailed visual analysis of the work. This is where you go past the basics and look at the art elements and the principles of design of the work. Art elements deal mostly with the artist's intricate painting techniques and basics of composition.
Visual Rhetoric Introduction
Media File: Visual Rhetoric: Overview This resource is enhanced by an Acrobat PDF file. Download the free Acrobat Reader Analyzing Visual Documents This resource covers how to write a rhetorical analysis essay of primarily visual texts with a focus on demonstrating the author's understanding of the rhetorical situation and design principles ...
A Writer's Handbook
Most rhetorical analysis essays will look to prove the intended message of the rhetorical strategies of the visual. An advertisement rhetorical analysis will often look at if the ad was effective in reaching an intended audience, or might just inform readers of the use of ethos, pathos, and/or logos used or the content of the ad.
How to Write a Visual Analysis Essay: Format, Outline, and Example
Therefore, when writing a visual analysis essay, students must familiarize themselves with these elements by answering specific questions. In turn, these aspects include understanding design elements - color, shape, size, form, and line - that exemplify an image or visual display the most. 3. Focal Point.
How to Write a Visual Analysis Essay: Examples & Template
Visual Analysis Essay Outline . You can use this art analysis template to structure your essay: How to Start an Art Essay . Every analysis starts with an introduction. In the first paragraph, make sure that: the reader knows that this essay is a visual analysis; you have provided all the necessary background information about an artwork.
Rhetorical Analysis Essay Outline
A rhetorical analysis essay uses the traditional essay outline to arrange its content. According to the standard outline, an essay is divided into three sections and five paragraphs. Outlining an essay falls under the planning phase. Experts suggest before you jump on to the writing process, plan out your essay.
Visual Rhetorical Analysis Essay Examples, Guide and Outline
Visual Rhetorical Analysis Essay Outline. Before going to the rhetorical analysis essay examples, note. Below is the outline of this essay: There is an introduction. Also, there is body paragraph 1. Furthermore, there is body paragraph 2. Also, there is the last body paragraph. Additionally, there is a conclusion.
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Visual Analysis Essay - A Writing Guide with Format & Sample

What is a Visual Analysis Essay

Visual Elements for a Visual Analysis Essay

Principles of Design in a Visual Analysis Essay

How to Write a Visual Analysis Essay - 7 Simple Steps

Step 1 - Gather General Information About the Artwork

Step 2 - Note Down the Characteristics of the Artwork

Step 3 - Visual Analysis Essay Outline

Step 4- Write the Introduction

Step 5 - Provide Detailed Description, Analysis, and Interpretation

Step 6 - Writing a Conclusion

Step 7 - Edit & Revise Your Essay

Tips on How to Analyze a Photograph

Tips on How to Analyze a Sculpture

Visual Analysis Essay on Advertisement

How to Write a Visual Analysis Paper on an Advertisement

Visual Rhetorical Analysis Essay Examples

Visual Analysis Essay Topics

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Margin Size

5.9: Writing a Visual Analysis

Arguments About a Visual

Arguments Presented By/Within a Visual

Rhetorical Analysis of Visual Texts

Step 1: Read the Text

Step 2: Define the Rhetorical Situation

Audience and Medium

Occasion/Context

3. Identify Rhetorical Strategies

Arrangement

Texts and Image in Play

Visual Figures

Perspective/Point of View

Social distance

Mood and Lighting

4. Connect the Text to the Purpose

Attributions

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Baker College Research Guides

COM 1020: Composition and Critical Thinking II

Understanding Visual Analysis Essays

Drafting/Research Strategies:

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How to Write a Rhetorical Analysis Essay–Examples & Template

What is a Rhetorical Analysis Essay?

Key Rhetorical Concepts

Rhetorical Appeals

Rhetorical appeal #2: Pathos

Rhetorical appeal #3: Logos

Text and Context

Claims, Supports, and Warrants

What are the Five Rhetorical Situations?

Rhetorical situations can be classified into the following five categories:

Rhetorical Analysis Essay Outline

Analyzing the Text

Rhetorical Analysis Introduction

Doing the Rhetorical Analysis

Rhetorical Analysis Conclusion

Frequently Asked Questions about Rhetorical Analysis Essays

What is the correct rhetorical analysis essay format?

What is the “rhetorical triangle”?

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Visual Analysis: How to Analyze a Painting and Write an Essay

What Is Visual Analysis?

Need Help With Your Visual Analysis?

Formal Analysis of Art: Who Does It?

How to Conduct Visual Analysis: What to Look For

A Detailed Process of Analyzing Visual Art

Step 1: General Info

Step 2: Describe the Painting

Step 3: Detailed Analysis

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The Structure: How to Write a Visual Analysis Paper

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