visual essay definition

Unveiling the Art of Visual Essays: A Comprehensive Guide

Alisha Bridges

Alisha Bridges

In the current digital environment, the importance of communicating ideas through visual media has increased. Visual content acts as a living platform where narratives through a mixture of images and texts unfold, capturing audiences with their dynamic storytelling. Whether you’re a student leaving class or an aspiring writer engaged in creative exploration, the art of visual storytelling promises fulfillment. This guide aims to walk you through the complex process of creating a visual story, step by step.

Understanding Visual Essays

A visual essay embodies a tapestry of storytelling, where narratives are painted using a medley of visuals and textual elements. It stands as a captivating method of information dissemination, inviting audiences to delve deep into topics while keeping them engaged. Picture it as an expedition where each image and word contributes to unraveling your narrative or argument.

Initiating Your Journey: Planning and Preparing:

Selecting a compelling subject:.

Imagine you are a traveler looking for the most interesting story to tell. Choose a topic from historical events, social challenges, or scientific issues that interests you and resonates with your audience.

Research and Acquire Visual Resources:

Now, gather your expedition essentials. Delve into the vast reservoir of visual assets available both online and offline. From photographs to illustrations, charts, and diagrams, collect an array of visuals that bolster your narrative. Adhere to copyright regulations and secure permissions for any copyrighted material.

Mapping Your Narrative:

Every great odyssey requires a map, and your visual essay is no exception. Sketch out the trajectory of your essay, plotting how each visual element contributes to the overarching narrative. Storyboarding aids in visualizing the flow of your story, ensuring a seamless journey for your audience.

Crafting Your Visual Essay

Choosing the right tools:.

Armed with your map, assemble your tools for the voyage. Graphic design software like Canva or Adobe Creative Suite serves as invaluable companions in bringing your vision to life. For those venturing into video essays, consider utilizing editing software such as Adobe Premiere Pro or iMovie to infuse emotion into your storytelling.

Embracing Design Principles:

Envision yourself as an artist poised before a blank canvas. Incorporate principles of balance, contrast, emphasis, unity, and typography as your palette. Experiment with layouts, colors, and fonts to fashion a visually arresting composition that captivates your audience’s imagination.

Crafting Compelling Visuals:

With tools in hand and design principles in mind, curate your visual repertoire. Handpick images and graphics that not only bolster your narrative but also evoke emotion and curiosity. Experiment with arrangements until achieving a seamless fusion of visuals and text.

Weaving Your Narrative

Crafting a clear message:.

Your job as a storyteller is to lead your audience through the intricacies of your story. Explain the central theme or argument of your visual essay using simple visual and verbal communication. Keep your speech clear and concise while avoiding unnecessary complexity.

Structuring Your Text:

Similar to a finely crafted novel, your visual essay should possess a clear beginning, middle, and end. Introduce your topic, delve into intricacies within the body, and conclude with a compelling resolution. Ensure each section transitions seamlessly, guiding your audience on an enthralling voyage of discovery.

Editing and Refining:

Even seasoned adventurers refine their maps before embarking on quests. Scrutinize your text meticulously, rectifying grammar, punctuation, and coherence. Ensure your writing complements the visual elements, reinforcing your message effectively.

Enhancing Engagement:

Incorporating interactive elements:.

Ponder ways to transform your visual essay into an immersive experience. Integrate clickable links, animations, or multimedia elements to foster active engagement. Elevate your essay from a passive viewing experience to an interactive escapade.

Employing Visual Storytelling Techniques:

Unleash your inner raconteur as you weave a narrative that enthralls your audience. Utilize visual cues, pacing, and sequencing to guide viewers seamlessly through your essay. Craft a story that resonates emotionally, leaving an indelible impression long after the journey concludes.

Capturing Attention with Visual Hooks:

Every memorable tale commences with a captivating opening. Commence with a striking image or thought-provoking statement that arrests your audience’s attention from the outset. Be daring, be inventive, and render your essay irresistible.

Best Practices and Insights:

  • Maintain simplicity and focus, avoiding superfluous distractions that dilute your message.
  • Uphold consistency in design and messaging, ensuring a polished and coherent presentation.
  • Strike a harmonious balance between visuals and text to facilitate effortless navigation through your narrative.
  • Evaluate your visual essay for accessibility and readability , ensuring universal comprehension and enjoyment.

Creating a visual story begins an exciting campaign filled with discovery, creativity, and storytelling. By following the guidelines outlined in this guide and embracing your artistic potential, you can create visual content that informs, inspires, and captures audiences So, prepare your provisions, make your way around plan, and start your visual imagery odyssey today!

Alisha Bridges

Written by Alisha Bridges

I'm Alisha, a writer who wants to help readers succeed in writing essays. Follow my ideas, whether you have problems with structure or thesis statements.

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How to Write a Visual Essay in the Shortest Possible Time

Visual essay definition.

what is a visual essay

Visual essays are often used in fields such as art, design, and media studies, as they provide a way to explore visual culture and communicate complex ideas through imagery. However, visual essays can also be used in other disciplines, such as history or science, to present data or provide a visual narrative.

The structure of a visual essay can vary depending on the topic and purpose. Some visual essays may feature a series of images with accompanying captions or descriptions, while others may incorporate a mix of text and visual elements in a more traditional essay format.

Visual essays can be powerful tools for conveying information and engaging audiences, as they appeal to both visual and verbal learners. They can also provide a creative outlet for writers and artists to express themselves and explore new ways of presenting information.

How to write a visual analysis essay

In modern creative writing, the concept of “visibility” refers to different types of perception: visual, auditory, and tactile. Only a small group of people have theoretical awareness of visual reality to date. Modernity requires special visual education. Currently, teachers, art historians, and designers believe that children in the course of education should form a visual setting, a special attitude to what they see as a “text,” which has a number of meanings.

visual essay aims

That’s why students are assigned writing visual papers; but how to write a visual argument essay, or what points to specify when you order essay from a professional?

Usually, the presentation of images in a visual essay is directed by such elements:

  • The sequence of images and how they relate to each other, how images are included in the set.
  • A set of a page on which the image is presented and the set of the next and previous pages.
  • Short analysis, quotes, keywords, provocative questions, and statements.
  • Text presented on the image.
  • Short text in the beginning and conclusion.

Different types of visual presentations can act as a stimulus and visual and semantic support for the creation of students’ papers. Reproductions of paintings, photographs, charts, and tables contribute to the development of different types of writing activity, the improvement of presentation skills, the integration of speech and art, and the formation of cultural competence of students. The assignments connected with the picture, the photograph, and the scheme stimulate the speech activity of the speaker, and support and direct his or her presentation activity. Examining pictures, photographs, tables, and schemes triggers thought processes, promoting the development of a student’s observation and attentive attitude to linguistic phenomena.

A visual essay is not a common method of essay writing. However, creating a good visual essay is like writing a good academic text and in most cases it can be more difficult to do. Never choose to write a visual essay because you think it will be easier to write than an “ordinary” one – it will lead to poor work. In any case, if you don’t know how to write a visual essay at all, it is better to read through as many guides as you can find.

How to use visual elements in your writing

The use of visual elements helps to produce written work, ensuring its logicality, completeness, and lexical and grammatical diversity, organizing the utterance into semantic blocks, isolating the details and forming the main idea of the utterance, stimulating the use of certain vocabulary and commenting on the meaning of words and expressions.

A visual essay usually has the form of a connected sequence, but can be a set of unconnected cards if it better works with your ideas. It can be in the form of a Photoshop slideshow which is presented automatically, combining the image and text in a sequence according to the essay style. Remember that visual essay examples are the key to success, because they can help you to understand how to deal with your own paper.

An interesting choice of visual essay is to write it on a comic book. When you do such an essay, you should include your personal attitude to the comic you have chosen for your paper. Comic books can be given by your teacher, or you can use those you would like to present. The following questions and tasks should be considered while writing a comic book visual essay: which event served as a string, which is the culmination, and which is the denouement? If you don’t know how to write a visual essay on comics, you need to read though at least one visual essay example.

A visual essay should be equivalent to a traditional academic essay. It means that you need to do some research, organize the information properly, and make a plan before creating your essay. For example, if written essays contain 1500 words, then visual essays should include 10-12 images and nearly 500-700 words of text.

A visual essay should include an annotated bibliography. The annotated bibliography is an important part of an academic paper. There are effective hints that can help you create a visual essay without any problems.

  • Surf the web and gather all the useful information for your essay.
  • Include appropriate images and thoughts in your paper.
  • To make your presentation more interesting, use graphics, different diagrams, and charts.
  • All data that you use should be up to date.
  • Don’t forget about numerous means of visualization while defending your essay.
  • Let your relatives or friends look through your paper before you hand it in. they can give you good advice.

What tools can help to write a visual essay

Presenting your ideas to the audience is one of the most important moments for getting a high grade. To make your presentation more appealing and effective, you can use the following tools:

  • Adobe Flash
  • Microsoft Word
  • Windows Movie Maker

When you do a visual essay, discard the ready-made templates. They are soulless, dull, and boring to everyone. It is better to create something of your own. Moreover, it is not necessary to have design skills for this. Do not turn your presentation into a rainbow, even if your visual essay is devoted to a children’s theme.

Mistakes to avoid in visual essay writing

mistakes to avoid when writing a visual essay

We hope that our guide helps you to create a high-quality visual essay. You can also find samples on our site that can serve as templates for writing your papers! Or choose an essay helper on our site and get a unique paper sample.

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How to Write a Visual Analysis Essay: A Step-by-Step Guide

Visual analysis essays aim to describe an image or a piece of art by analyzing its composition, meaning, historical relevance, and effectiveness in current times. Writing a visual analysis essay may sound difficult and confusing, but it’s simply about analyzing elements such as colors, ideas, form, themes, and concepts. What’s needed is to extract a thesis for an essay that incorporates all key elements and defend it.

However, If composing a visual analysis paper sounds intimidating or you have an urgent deadline, take a breather and ask a same day essay writer from a reputable online company like FastEssay to help you write it from scratch. They will compose a quick detailed analysis of your preferred visual element today. However, if you want to take on the challenge yourself, this post will give you precise details on how to write a visual analysis essay.

Effective steps for writing a visual analysis essay

Collect as much useful information as you can.

Before you start writing your visual analysis essay, you need to know what the artwork is about and who created it. This step involves collecting all the information you can. Aspects to consider to get useful information about a piece include:

  • Who is the creator?
  • What does the artwork represent?
  • When and where was the visual work created
  • Who was the intended audience?
  • Why was that medium important?
  • Where was the art displayed for the first time?

Describe the visual elements

Next, identify what the art depicts. This process entails summarizing all the elements you can observe in the piece, such as color, lines, focal point, texture, shape, and size. To know the essential elements to search for, ask yourself these questions:

  • What does it show?
  • What story is the artist trying to tell?
  • What characters are in the artwork, and what do they stand for?
  • What’s the primary setting?
  • What mood does it give off?
  • What’s the significance of the color combination?

Conduct a detailed analysis of the visual elements

A good visual analysis essay must include a deeper look at the design elements and principles. This step can be time-consuming but very crucial. It will give you content to say in the body of your essay. You may want to check with a professional essay writer before completing this step to speed up the process. Remember, each visual element is unique and can be interpreted differently by different people. So create an authentic original piece without copying someone else’s interpretation.

Develop a thesis statement

Visual analysis essays typically have a thesis statement that represents the main idea or interpretation you’ll convey in the essay. Make sure you write a thesis statement that aligns with what you observed and analyzed in the previous steps. The elements and principles you pick must support your thesis.

Create an outline

There are many aspects included in a visual analysis essay. But the best way to order them is to follow a five-paragraph format for each discussion.  The structure of a visual analysis essay includes the following sections:

Introduction

This is where you provide background information about the piece and the creator. Introduce interesting facts that will hook your reader and highlight the main elements and principles you want to analyze. You will end the paragraph with a thesis statement.  

The main body

The body section can have 3 or more paragraphs that explore the subject in detail. Choose the most significant elements you find during your research and analysis and discuss how they support your thesis statement. Present all details logically and explain how they relate to each other. Also, add a personal response or opinion about the visual argument made by the artist.

In the last section, mention the key points that strengthen your thesis. It includes a summary of the main points discussed in the body. End the conclusion by reflecting on the overall impact of the piece.

Write a draft essay

Follow your outline above to develop a complete essay. When writing the initial draft, focus on the substance instead of wanting to produce a specific style. Review the first draft by identifying weak points and addressing them to create a high-quality visual analysis essay.

Support arguments with references

Visual analysis papers must follow citation guidelines used in academic writing. Include citations of any external sources used in the text. Ensure you follow the correct citation style specific to the assignment guidelines, such as APA or MLA.

Proofread and edit

Your final visual analysis essay should be free of errors. Thus, proofread and edit the paper many times for clarity, coherence, and logical flow. Also, delete any irrelevant details and confirm that you’ve correctly cited all sources.  Keep in mind that you can get fresh eyes from a friend or professional editor.

Checklist when writing a visual analysis essay

  • Writing a visual analysis paper requires deep reasoning, critical thinking, and creativity skills. It’s not all about describing the image, art, or portrait. You have to extend the analysis by describing the meaning of the element. To make sure you craft a top-notch visual analysis essay, consider the following aspects:
  • Reflect on the claims made about the visual element by the creator and other reviewers. The information will help you identify the art’s statement. The claims could include a definition, fact, value claim, policy, or cause and effect.
  • Find out the genre of the visual element. Is it a poster, fine art, pamphlet, illustration, filmography, or caricature? The information will give you crucial information to use in the detailed description.
  • Concentrate more on identifying and analyzing the visual composition of the image. Look at the different elements and how they relate to the claim made in the thesis statement. For example, explain the key figure colors, themes, and symbols in the subject.
  • Another important item on your checklist is the caption used by the artist. Is there text on the image, and what do you think it depicts?
  • Consider the message that the artwork puts through. Is it trying to pass a cultural, educational, symbolic, or controversial message?
  • Look at the type of materials used and their significance.
  • How does the visual element interact with the surroundings? Consider the historical knowledge of the area.
  • Check whether there is a national or international significance of the element.
  • End by sharing your perceptions and impressions of the images or artwork. Add personal remarks and recommendations for improvement.

Writing a visual analysis essay doesn’t have to be daunting

As it’s rightly said, “A picture speaks a thousand words.” All you need to write a winning visual analysis essay is to uncover the message that a visual element is trying to pass. It’s a tough process, but the steps in this post will help you derive a good interpretation and present it in a stellar essay.

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How to Write Visual Analysis Essay: Guide for Beginners

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Table of contents

  • 1 What Is a Visual Analysis Essay?
  • 2 Selecting and Exploring a Visual Piece: Key Guidelines
  • 3.1 Visual Composition
  • 3.2 Emphasis on a Central Point
  • 3.3 Symbolism
  • 3.4 Design Elements
  • 3.5 Surface Quality
  • 3.6 Dimensions
  • 4 Visual Principles of Design in Essays
  • 5.1 Step 1. Choose Your Visual Subject.
  • 5.2 Step 2. Observe and Describe.
  • 5.3 Step 3. Identify the Context.
  • 5.4 Step 4. Develop a Thesis Statement.
  • 5.5 Step 5. Outline Your Research.
  • 5.6 Step 6. Interpretation and Analysis.
  • 5.7 Step 7. Address Counterarguments.
  • 5.8 Step 8. Cite Your Sources.
  • 6 Art Analysis Essay Topics
  • 7 Conclusion

If you learn Art or Design, you’ll need to complete a good visual analysis essay, which may be challenging. This guide helps beginners step into the art of writing about pictures in a way that makes them come alive.

From this article, you will:

  • Understand what a visual analysis essay is;
  • Get insights on selecting an ideal visual piece for your research;
  • Explore the elements of this essay;
  • Consider the visual principles of design in creating an analysis essay;
  • Get step-by-step guidelines on how to write this assignment;
  • Receive the list of popular essay topics.

Take a trip into visual analysis, where words and images meet. Go on reading this guide and explore the fascinating world of visual storytelling.

What Is a Visual Analysis Essay?

It’s a form of academic writing that dissects and interprets visual content, including paintings, photographs, advertisements, or any visual artifact. Unlike a traditional essay, a visual analysis requires the writer to scrutinize the elements of the visual piece and delve into their significance. In essence, it’s an exploration of how visual elements contribute to the overall message and meaning of the artwork. The writer examines aspects like color, composition, symbolism, and context to uncover the artist’s intentions and the emotional impact on the viewer. Performing a visual analysis of a work of art goes beyond describing it, providing interpretations that deepen our understanding. This type of essay hones analytical skills and fosters an appreciation for the nuanced language of visuals in conveying ideas and emotions.

Selecting and Exploring a Visual Piece: Key Guidelines

After considering a visual analysis definition, let’s delve into the intricacies of exploring visual content. By closely examining the techniques and background of an artwork, we can appreciate its artistic qualities.

Discover some effective tips to help you do a visual analysis well:

  • Observation and Description: Choose the artwork that interests you carefully. When you decide to start your essay , examine every facet, ranging from its overall composition to the minutest details. Look for a connection between the artwork, your personal experiences, and the themes you want to investigate.
  • Attention to Details: Focus on the artwork’s specifics: delve into its colors, lines, shapes, and textures, taking note of any distinctive features that capture attention.
  • Analysis of Elements: Progress to a thoughtful consideration of how these graphic elements interact harmoniously. Reflect on the emotional impact of colors and shapes, discerning their contribution to the overall aesthetic.
  • Interpretation of Meaning: Explore the artwork’s thematic essence, uncovering concealed messages or symbols. Contemplate the temporal context of its creation and potential references to cultural or historical elements.
  • Research and Contextualization: Enhance the analysis by researching the artist, the artwork’s period, and the prevailing cultural milieu. This contextual exploration aids in writing an analytical essay and constructing a more profound understanding of the broader artistic landscape.
  • Formulation of Results: Synthesize the gathered observations, analyses, and contextual knowledge into a cohesive interpretation. Develop a clear thesis statement encapsulating your understanding of the artwork.

Elements of a Visual Analysis Paper

Research involves examining the visual parts of an artwork. These elements determine the image’s features and characteristics. Here, you’ll discover the typical visual elements integral to a painting analysis essay.

Visual Composition

Delve into the relationships among objects in an image. When looking at a picture, first find the main figure. Then, understand how the other elements are arranged. Lastly, notice if anything important is missing.

Emphasis on a Central Point

The focal point is the image’s area that captures the viewer’s attention. It’s essential for comprehending the overall image’s purpose.

It’s the incorporation of objects with specific symbolic meanings in the image. Ascertain whether the image includes such symbolic objects and discern their meanings.

Design Elements

Artists often blend various elements to compose an image, including size, lines, color, and shape. Exploring these elements is crucial for creating a well-thought-out art analysis essay.

Surface Quality

Texture pertains to the smoothness or roughness of an object, a characteristic applicable to both 2D and 3D art. Authenticity in representing texture is essential.

These encompass the overall dimensions of the image and depicted figures. Explain why the artist chose a certain image size in this part of your body essay paragraph . Also, talk about why the figure sizes change in the artwork.

It involves the portrayal of lines. Articulate how these lines guide the viewer’s focus towards specific elements in the artwork.

Form encompasses an examination of light and shading. This element allows the writer to transform 2D objects into a three-dimensional representation. Analyze the use of shading and light to accentuate specific work’s aspects.

It pertains to how the artist presents various shapes in the visual piece, including circles, ovals, rectangles, and squares. Elaborate on the use of these shapes and their meanings.

When writing visual analysis essays, describe the impact of colors on the image. Focus on understanding how colors influence the overall image’s mood and tone.

Value denotes how the artist uses dark and light elements in different parts of the work. Discuss how these elements are employed to convey specific nuances in an artwork.

Visual Principles of Design in Essays

When you describe a painting in an essay, it’s important to look beyond what you see. We need to understand design principles, which help us explain the details in the visual piece. This way, we better understand how the artwork is put together. The mix of elements and design principles makes the example of visual analysis essays more interesting. We can understand and appreciate the art even more.

  • Balance: Balance refers to how different graphic elements are distributed in a picture, including asymmetrical, symmetrical, and radical balance.
  • Emphasis: This pertains to the object capturing the audience’s attention, prompting discussion on how the artist strategically enhances specific parts of the image.
  • Movement: Involving the repeated use of objects or symbols, the principle of movement requires identification and analysis of recurring graphic elements.
  • Pattern: Describing how colors impact the image is vital when crafting an image analysis essay. Focus on the colors and their influence on the overall mood and tone.
  • Proportion: This principle delves into the realistic relationships between objects in the artwork, requiring an explanation of the artist’s intended message.
  • Variety: Analyze the artist’s use of elements to influence the audience’s perception, elucidating how diverse components create specific moods or meanings within the image.
  • Contrast: This principle demands a description of contrasting elements and their impact on the image’s quality.
  • Hierarchy: Reflecting the viewer’s ability to process an image, this principle underscores the significance of size, color, and other characteristics.
  • Symmetry: Centered on using spaces between repetitive components, this principle involves describing different types of symmetrical designs.
  • Layout: Examining the distribution and placement of objects and symbols, the principle of layout needs an explanation of how the artist strategically positions diverse elements within the image.

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How to Write a Visual Analysis Essay: Step-by-Step Guidelines

Many students who learn Media and Communication, Art, or Design ponder how to start a visual analysis essay. Completing papers of this type requires us to understand the steps involved in exploring the details of an artwork or image. Let’s take a closer look at each step to discover the depth of this analytical process.

Step 1. Choose Your Visual Subject.

Selecting a visual piece is an essential stage when tasked to write an art analysis essay. When you write my essay for me , you get to decide on an artwork or image that you like that is connected with how you see things. For example, you could choose a famous painting like Leonardo da Vinci’s “Mona Lisa” or an impressive modern photo showing city life. It’s your chance to explore and understand art better. Consider what interests you, whether it’s the mysterious smile in an old painting or the lively scenes in a new photograph.

Step 2. Observe and Describe.

Let’s take a closer look at what you see. If you’re checking out a picture like Vincent van Gogh’s “Starry Night,” pay attention to the details. In your visual analysis example, describe the swirling lines that show movement. Also, mention the vibrant colors that create emotion. Don’t forget to discuss the texture of the paint strokes that enhance the overall composition.

Step 3. Identify the Context.

Now, let’s delve into the past and the world around your chosen picture when you’re doing your visual analysis of art. For example, if you’re looking at Edvard Munch’s “The Scream,” it’s like going back to 19th-century Norway. Imagine you’re an art detective uncovering clues about the artist’s life and what was happening back then. Explore what life was like, what people felt, and especially, the deep thoughts and worries people had during that time. This step helps you understand why the artwork was created and what it might mean.

Step 4. Develop a Thesis Statement.

Craft a thesis statement that acts as a beacon guiding your analysis. If you analyze Pablo Picasso’s “Guernica” painting, your thesis could focus on the strong anti-war message shown through chaotic imagery. For example, it may be, “ I’m going to talk about how this painting is showing us why war is not good, using all these chaotic images. ” Your thesis is like the captain of your analysis ship, telling everyone where you’re going. It helps you stay focused and lets your readers know what to expect.

Step 5. Outline Your Research.

Organize your thoughts systematically in the visual analysis essay outline. Each section could explore specific elements of the artwork. When writing about Salvador Dali’s painting “The Persistence of Memory,” you can divide it into sections. These sections can cover surrealism, the melting clocks, and Dali’s artistic intentions. It’s like breaking down the big picture into smaller parts so you can explore each one. Your outline is like a helper that keeps you on track and makes your essay clear and organized.

Step 6. Interpretation and Analysis.

It’s time to delve into the layers of interpretation in your visual analysis essay example. When you look at Salvador Dali’s “The Persistence of Memory,” it’s like exploring a world of melted clocks. Let’s figure out why he used these wobbly timepieces. Take your time to look closely and think about what they might mean. Maybe they’re saying time isn’t always steady and can feel a bit bendy. Dali shows us that time is not strict; it can differ for everyone. Your job is to conclude your work by analyzing how he arranged these melted clocks to tell us something special about time.

Step 7. Address Counterarguments.

Anticipate alternative perspectives. When analyzing a contemporary photo, consider different opinions on interpreting modern art. This step strengthens your essay by showing you’ve thought about different ideas.

Step 8. Cite Your Sources.

If you incorporate external sources, cite them meticulously. For instance, to better understand the emotions in Frida Kahlo’s “The Two Fridas,” look at art historians’ analyses.

These comprehensive steps for analyzing visual art provide a nuanced guide for your writing. If you’re just starting with such research papers, consider seeking support from PapersOwl’s essay writing service and getting expert recommendations. Our team of proficient writers is ready to assist you in crafting a persuasive artwork analysis example efficiently. With our help, you can acquire the skills to compose a well-organized and insightful analysis of images, videos, or artworks.

Art Analysis Essay Topics

Explore these examples to gain insights and inspiration. Each topic is diverse yet common, providing a foundation for your essay on a similar topic. These visual analysis essay examples hold global significance and are utilized by students worldwide.

  • Detailed Analysis of Gustav Klimt’s The Kiss, 1907-1908.
  • How Visual Elements Are Used in Almond Blossom by Vincent van Gogh, 1888-1890.
  • Identity and Seated Harlequin by Picasso, 1901.
  • The Themes Used in Paul Klee’s The Tree of Houses, 1918.
  • The Key Message of Lindsay Key by Robert Mapplethorpe, 1985.
  • Description of Two Boys with Fish by Mario Macilau, 2018.
  • Explanation of Kevin Carter’s Starving Child and Vulture, 1993.
  • Philippe Halsman’s Dali Atomicus (1948): The Story Behind This Photo.
  • Modern Art and Couple on Seat by Lynn Chadwick, 1984.
  • Explanation of the Biblical Context of Pieta by Michelangelo.

Learning how to write a visual analysis essay is like getting a special key to understanding artwork better. With the help of this guide, students can confidently break down graphic pieces, find hidden stories, and explain what they see in a way that makes static images come alive. Writing visual analysis papers helps to connect with the deeper meanings in pictures. By taking on the challenge of understanding artworks, we get a deeper insight into how images and meanings work together. So, when you pick up your pen, let your curiosity and careful observation guide you on this interesting journey.

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How to Write a Visual Essay

Visual essays are different from other types of essays. A traditional essay focuses on opinions and facts, while a visual essay provides information using images instead of text.

First, let’s figure out what a visual essay is in this guide from our writers at College-writers.com . It’s a type of writing assignments that requires you to provide images in order to illustrate some topic. Quite often, essays of this kind focus on topics that cannot be properly explained without images. Such essays may consist of images only, or images may serve as an addition to the written content.

Some students think that such assignments are easier to complete. On one hand, you won’t need to write a lot. On the other hand, this task is challenging because you still need to create an academic paper.

As a student, you may write visual essays on different topics, including history, social issues, and fine arts. You may be asked to submit your essay as a Word document or a .pdf document, as well as just a string of images in a video format.

A traditional 1,500-word essay is equivalent to 10-12 pictures and up to 700 words of text. Since a visual essay doesn’t contain much text, its success is determined by your images. Thus, you have to choose images carefully and make sure they are related to the topic.

The Purpose of Graphics in a Research Essay

The main purpose of a graphical representation is to make your visual essay more interesting for readers. For example, you may use charts to provide statistics or images that will help your readers feel certain emotions.

If your essay contains numbers, your readers will be able to better memorize any statistics if you present your data in a graphic form. This approach is great when you have to illustrate some trends or patterns.

Short videos and photographs allow you to tell about a certain historical event in a more interesting and engaging way. Obviously, visual essays are also irreplaceable for those who study fine arts. This format allows you to illustrate some artistic movement or to present a series of paintings.

Images also have a number of other advantages:

  • they expand your audience;
  • they have a strong emotional impact on the audience;
  • they allow you to convey more information while using less text.

A visual essay doesn’t require you to follow strict rules, which makes this type of essays easier compared to other writing assignments. However, you still need to create a proper structure. We suggest that you stick with the classic structure that includes an introduction, a body, and a summary.

Introduction

This section of your essay should include a graphic that familiarizes your audience with the topic. Add captions that will explain images and make your viewers pay close attention to your content. The following pictures should illustrate the topic, also having vivid descriptions that correspond to the overall tone. At the end of your introduction, write the thesis statement that explains the main idea of your essay.

The main body should develop your idea and support it. We suggest that you use at least three arguments in order to support your thesis statement. Every argument should include pictures and additional information that cannot be conveyed in a graphic form. Once you’ve set the context for your argument, provide examples so that your audience can understand the necessary details.

At the end of your essay, remind your viewers your main arguments from the body section. Here you can include a statistical chart or a thought-provoking image that will encourage your audience to think about something.

Your visual essay should have a clear structure and it should be easy to perceive. Therefore, we suggest that you don’t make your captions longer than a hundred words. Your captions may include your own words or quotes from other sources. The main thing is to make sure they are directly related to the topic. You should also make sure that every caption corresponds to the content of the image. They may also provide different information but complement each other in some way.

How to Choose a Topic

A good topic is a topic that actually needs graphic representation. We suggest that you select a subject that requires some statistical data. You may also choose a topic that will benefit from beautiful images. In the first case, you can use charts, while the second type of essays will allow you to add eye-pleasing graphics.

We also recommend that you choose a topic that is really interesting to you. In this case, the research process will not be boring. You may write about your favorite artist or some important social issue — both types of topics allow you to create a great visual essay.

Pre-Writing

First, you have to figure out what is the main idea of your essay. You can find the necessary sources only when you understand what message you want to deliver. Once you’ve written the thesis statement, answer the following questions:

  • What images can illustrate your main message?
  • What evidence proves your thesis statement?
  • Is there any information that contradicts your ideas?
  • How can you respond to the opposite point of view?
  • Quotes from which sources can make your essay more trustworthy?
  • Can you support your graphics with some music?

Once you’ve answered the questions above, start planning your essay. We recommend that you follow these simple steps:

1. Research all the relevant sources in order to support your thesis statement. 2. Find images related to your topic and your thesis statement. 3. Create a simple outline and organize the information you have. 4. Think of the overall tone of your essay and choose a proper font. 5. Write your first draft according to your outline. 6. Edit and proofread your first draft. 7. Show your essay to somebody else and then polish it.

How to Use Images

The main thing about visual essays is to choose proper images that illustrate your topic in the best way possible. This task requires you to approach it in a creative way, since you will also need to add captions to your graphics.

If you don’t know what images to use, we suggest checking out similar assignments completed by students in the past. You can also find good sample essays online.

We also recommend that you follow our tips:

  • Your graphics should be either emotion-, thought-provoking, or informative.
  • To illustrate statistics, use charts.
  • Make sure all your facts are accurate and relevant.
  • Show your essay to somebody else so that you can see their reaction and improve your essay according to it.
  • Make sure your pictures follow each other logically.
  • Your captions should be organically integrated into the essay. They shouldn’t draw too much attention. However, they also shouldn’t look unnecessary.

When searching for images online, keep in mind that you cannot use some images. Make sure to check copyright before adding any images to your essay. To avoid copyright issues, use such websites as Open Clip Art, Wikimedia Commons, Pixabay, etc.

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Purdue Online Writing Lab Purdue OWL® College of Liberal Arts

Visual Rhetoric: Overview

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Welcome to the Purdue OWL

This page is brought to you by the OWL at Purdue University. When printing this page, you must include the entire legal notice.

Copyright ©1995-2018 by The Writing Lab & The OWL at Purdue and Purdue University. All rights reserved. This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission. Use of this site constitutes acceptance of our terms and conditions of fair use.

This section of the OWL discusses the use of rhetorical theory and rhetoric as it relates to visuals and design. "Visual rhetoric" has been used to mean anything from the use of images as argument, to the arrangement of elements on a page for rhetorical effect, to the use of typography (fonts), and more.

While we cannot hope to cover these and many other topics in depth in this resource, it will be possible for us to look at some of the common visual rhetoric problems encountered by student writers: the text elements of a page (including font choices), the use of visuals (including photographs, illustrations, and charts and graphs), and the role of overall design in composing a page rhetorically.

Note: Much of the current use of "visual rhetoric" is directed at analyzing images and other visuals that already exist. This handout is meant to help you generate visual material.

What is visual rhetoric?

The term visual rhetoric falls under an umbrella term known as visual literacy, which is generally split into three categories: visual thinking, visual learning, visual rhetoric/communication (though clearly visual thinking and visual learning must occur in order to communicate visually). The following diagram illustrates these ideas. The graphic is modified from Sandra Moriarty's diagram in her essay, "A Conceptual Map of Visual Communication" and from "Teaching Visual Literacy and Document Design in First-Year Composition" (MA Thesis) by Allen Brizee.

This image shows the breakdown of areas under the term visual literacy. The diagram is split into three subsections. The first subsection is visual thinking, which contains metaphoric thinking, visualization, source of imagery, right brain and left brain functions, and mental nodes. The second subsection is visual learning, which contains design of materials, reading pictures, and research on learning. The third subsection is visual rhetoric and visual communication, which contains art, media, and aesthetics.

Visual Literacy

Essentially, a beginning definition of visual rhetoric and its applications are as follows:

  • Use of images as argument
  • Arrangement of elements on a page
  • Use of typography (fonts, etc.)
  • Analysis of existing images and visuals

Other OWL resources that are related to visual rhetoric and that may help you understand these ideas are the following:

  • Visual Rhetoric Slide Presentation
  • Color Theory Slide Presentation
  • Using Fonts with Purpose
  • Design an Effective PowerPoint Presentation
  • HATS (Headings, Access, Typography, and Space) Slide Presentation: A Design Procedure for Routine Business Documents

For more information:

You may also download the pdf Works Cited and Works Referenced from "Teaching Visual Literacy and Document Design in First-Year Composition" in the Media box above. This pdf contains a number of resources on visual literacy, visual rhetoric, and document design and the uses of these concepts in composition and professional writing.

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Exploring the Picture Essay: Tips, Best Practices, and Examples

April 18, 2023

Words by Jeff Cardello

A picture essay lets you harness the power of images to tell stories, evoke emotions, and convey a sense of place, time, and perspective.

Picture essays drop viewers right into the action, letting them see things through the camera’s lens, offering insights and understanding that isn’t possible through words alone. From static pages of photos, to carousels and animated articles, photo essays come in many forms. With no-code tools like Vev , it’s now easier than ever for journalists, designers, and publishers to create immersive, visually-led digital content to make their stories stand out from the crowd. Here’s everything you need to know about crafting stunning picture essays — from techniques and best practices through to world-class examples.

What is a Picture Essay?

Picture essays, also known as photo essays, are a form of visual storytelling . They are composed of a series of photos which together form a narrative or communicate information or ideas. They can have a clear beginning, middle, and end, but aren’t necessarily bound to linear narratives. Whether used for a chronological story or capturing a moment in time, all of the photos share a common theme that connects them.

Photo essays are often accompanied by text, providing context or conveying additional details. This can range from the most basic information such as titles, dates, or locations, or a caption helping to narrate the visual story. Some picture essays may rely solely on the imagery, while others may include more text to create a scrollytelling piece of content, with text even overlaid on the photos. The key to a picture essay is that the driver and focus is the visuals.

The Origins of the Picture Essay

Photography emerged as a documentary form at the beginning of the 20th century. Many cite Lewis Hine and the work he did between 1911 and 1916 in bringing attention to the harsh realities of child labor in the United States as one of the earliest examples of the picture essay. In 1948, the photographer W. Eugene Smith published a picture essay titled “Country Doctor” following a physician in rural Colorado and showing his work with the patients as well as what he did in his downtime. This is another notable example that elevated picture-taking into a journalistic art form.

Lewis Hine’s photos captured the hardships of children in the workplace and were instrumental in changing American labor laws.

Picture essays have remained an important part of journalism, having kept pace from its black-and-white beginnings to the high-resolution full-color images of today’s digital media.

Design Techniques for the Perfect Picture Essay

Scrollytelling images.

Scrollytelling images smoothly fade from one photo to the next as someone moves through a website, often with overlaid text to help describe what is happening in the images. This a subtle, yet effective way to break up content, and makes sure that each photo captures the attention of those scrolling.

Scroll Speed

Scroll speed is an effect that controls how reactive elements are to scrolling. Varying how reactive elements are to scrolling gives them a sense of distinction, rather than having them all lumped together in one long block. For example, a lower setting like 10% will make a photo move slower than one that’s set at 90%. This technique creates a scroll animation that keeps readers engaged in the picture essay. 

Scroll Progress Bars

A website full of photos often presents a lengthy amount of content for visitors to navigate through, especially if it’s a single page. Scroll progress bars , often tucked into the top of the screen, show visitors where they’re at and urge them to keep scrolling to the end.

Image Comparison Slider

When you want to display photos that show the before and after of something, an image comparison slider makes it possible to communicate changes through a single interactive image.

Clickable Image Hotspots

Photo essays rely on images to tell much of their stories, but text also provides context and additional information, clickable hotspots, also known as labeled images , maximize screen space and give visitors control in revealing details.

Image Carousels

Image carousels let visitors click, scroll, or drag through a series of images and are generally navigated horizontally, but may take other forms.

Best Practices for Picture Essay Design

  • Know the story you want to tell: Identify the main points you want to visually communicate. Photo essays can tell a linear story but also be used to convey a sense of atmosphere or feeling. 
  • Use different types of shots: Photographs can become monotonous when they’re all the same. Mix up things with different angles, close-up shots, different compositions, and other variations to keep your picture essays interesting.
  • Choose only the best images: Photos shouldn’t only look good, but be relevant to the story you’re telling. 
  • Know your audience: Keep in mind the target demographic the photo essay is intended for and make sure the style and tone are in line with who they are. 
  • Keep things moving: Utilize scroll-triggered transitions, animations, and other points of interactivity to guide visitors through and keep their attention.

10 Aspirational Picture Essay Examples

From egmont to taranaki.

From Egmont to Taranaki is a picture essay built with Vev that’s both a personal story and a history lesson. It recounts the author John Campbell’s travels through the New Zealand countryside with a terminally ill friend while also delving into the painful past of how the indigenous Maori became dispossessed of these very spaces. Much like the twists and turns of the road, this photo essay bounces back between John’s memories and the history of this land.

Along with photos showing the beautiful green landscape and delightfully greasy food that John enjoyed with his friend during their travels, there are also animated effects. Fade-ins, text scrolling over fixed images, and parallax break the content up and keep up your momentum as you move through it.

Food for Thought

From sheep grazing on the rocky hillsides of Kyrgyzstan to fishermen casting their nets into the blue waters off of Indonesia, Food for Thought depicts where food comes from across the globe. The photos are big and brilliant, capturing the people tasked with the hard work of food production, the geography, as well as the animals and crops they are responsible for.

Each section uses a fixed image parallax scrolling effect that functions as a sliding window drawing the next image into place. There’s also a great use of hot spots, represented by circular icons that visitors can click on in learning more.

With its handsome metallic luster and Art Deco geometry, Bialetti’s pots help so many start their days with an easy way to brew cups of dark and delicious coffee.

They have a long and interesting history that can be traced back to 1933 when Italian engineer Alfonso Bialetti introduced its stovetop coffee maker. Bialetti tells its story through images showing where Alfonso drew his inspiration, product photos, and advertisements over the years. Along with a comprehensive timeline of visuals, you’ll also find plenty of motion in the form of parallax scrolling, animations, and other dynamic visuals. The scroll progress bar at the top is also a nice touch, showing people where they are in this one-page design.

Witnesses to History Keepers of Memory

Witnesses to History Keepers of Memory is an interactive photo essay put together by the Montreal Holocaust Museum. Pictured are Holocaust survivors along with the items they still have that accompanied them through detainment.

The main gallery of photos has much in terms of interactivity with hover-triggered animations, and a previous and next button letting you flip through them. The cursor turns into an eye icon, and clicking through on any of the photos brings you to a new screen that tells the story of the person pictured.

Seeing these people today, along with these personal items is a strong reminder that this terrible period of history wasn’t that long ago, and shows the strength and resilience of those who went through it.

Hakai Autonomous Ocean

Gliders are submersible robots used by scientists to explore what’s beneath the ocean and to gather data. They’re a relatively new technology, free from propellers, which harness ocean currents to move them through the water. The Autonomous Ocean begins with video footage of the sea rushing by and text telling how one of these $150,000 robots was experiencing trouble. It’s a dramatic opening that makes you want to keep reading to find out what happened.

Built with Vev, this single-page website is full of photographs showing oceanic gliders in action and how scientists use them. Scrollytelling images provide smooth transitions fading from one photo to the next, with accompanying text moving over them. This design also features a clever image comparison slider, displaying both the internal and external features of this submersible.

Moma Strange Brew

Viewed at a distance, John Klines’ art installation entitled Skittles looks like a refrigerator of fancy juices that you might find at any upscale grocer. The labels affixed to these juices reveal that inside these bottles are ingredients like yoga mat, fake plant, and shopping bag. All that looks delicious and nutritious from afar is something far grosser, making this art piece a funny and satirical take on consumerism.

This photo essay shows the steps involved in creating this piece, moving you through each stage of how this humorous and thought-provoking art piece came to be.

Picture essays are a documentary form of visual storytelling , and non-profits use them to bring attention to the problems of the world, and what they're doing to help solve them.

The United Nations Children’s Fund, more commonly known as UNICEF, is committed to the rights and health of children. This picture essay , featuring work by photographer Jan Grarup, covers UNICEF’s Denmark warehouse, where medicines and other essential goods are stored, and the people in countries like Haiti, Lebanon, and Uganda that these items reach.

Photos show shelves full of supplies, the places they’re sent out to, and the hospitals where they’re so desperately needed. You see the hardships that people face, and how UNICEF’s work helps improve their lives. It’s a breathtaking piece of photojournalism showing why their humanitarian work is so important.

The Guardian 

Slippery slope? Alpine tourism in the face of climate crisis covers climate change and how it impacts the Alps. This photo essay not only shows scenes of winter tourism, but what the Alps are like year-round. This gives an in-depth look at the interrelationships between the people, landscape, and ecosystem and the cascade of effects that global warming causes. 

Because this photo essay focuses on two very different times of the year, you’ll find several image comparison sliders showing what the Alps look like in the winter, and what they look like after the snow melts. Image comparison sliders work perfectly comparing different times of the year, and maximizing screen space.

The Naija Story

Since Nigeria declared its independence from Britain in October of 1960, they have had both turmoil and triumphs. Naija Story communicates Nigeria’s history, bringing visitors to who they are as a country today.

This design is divided into sections covering topics like politics, technology, and entertainment. Photo essays are an effective medium for history, and Naija Story uses them to highlight the events that have shaped Nigeria in these individual sections.

Along with photos, there are scroll-triggered animations that shift the visuals and text into place, as well as lines that connect all of these events making them simple to follow. There’s so much to learn about Nigeria, and it’s all conveyed in an artistic, yet easy-to-understand way.

Ukrainian Ballerina Uprooted by War Flies High Again

Ending our exploration of picture essays is this piece from Reuters, which tells the story of ballet dancer Ganna Muromtseva who fled from war-torn Ukraine, and whose journey brought her to the Hungary State Opera where she got to be a part of their performance of Swan Lake. With a well-balanced mix of writing and photos that show her life both on the stage and off, visitors get a personal look into her life.

Along with candid photography, there’s also a nice sense of interactivity. As visitors scroll text moves over the photos, giving context. There are also fade-ins as one moves from one image to the next, which also adds dynamics to the visuals.

Create Stunning Picture Essays in Vev

If you have a story you’d like to tell through photos, Vev offers a multitude of creative possibilities to bring it to life. With image comparison sliders, carousels, scroll animations, and other pre-built elements, we make it possible to create visually captivating editorial content just as you imagined it — without needing to write a line of code. When your design is ready, publish it to any existing website through Vev or embed your Vev project into your existing CMS.

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  • Published: 31 October 2017

The visual essay and the place of artistic research in the humanities

  • Remco Roes 1 &
  • Kris Pint 1  

Palgrave Communications volume  3 , Article number:  8 ( 2017 ) Cite this article

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  • Archaeology
  • Cultural and media studies

What could be the place of artistic research in current contemporary scholarship in the humanities? The following essay addresses this question while using as a case study a collaborative artistic project undertaken by two artists, Remco Roes (Belgium) and Alis Garlick (Australia). We argue that the recent integration of arts into academia requires a hybrid discourse, which has to be distinguished both from the artwork itself and from more conventional forms of academic research. This hybrid discourse explores the whole continuum of possible ways to address our existential relationship with the environment: ranging from aesthetic, multi-sensorial, associative, affective, spatial and visual modes of ‘knowledge’ to more discursive, analytical, contextualised ones. Here, we set out to defend the visual essay as a useful tool to explore the non-conceptual, yet meaningful bodily aspects of human culture, both in the still developing field of artistic research and in more established fields of research. It is a genre that enables us to articulate this knowledge, as a transformative process of meaning-making, supplementing other modes of inquiry in the humanities.

Introduction

In Being Alive: Essays on Movement, Knowledge and Description (2011), Tim Ingold defines anthropology as ‘a sustained and disciplined inquiry into the conditions and potentials of human life’ (Ingold, 2011 , p. 9). For Ingold, artistic practice plays a crucial part in this inquiry. He considers art not merely as a potential object of historical, sociological or ethnographic research, but also as a valuable form of anthropological inquiry itself, providing supplementary methods to understand what it is ‘to be human’.

In a similar vein, Mark Johnson’s The meaning of the body: aesthetics of human understanding (2007) offers a revaluation of art ‘as an essential mode of human engagement with and understanding of the world’ (Johnson, 2007 , p. 10). Johnson argues that art is a useful epistemological instrument because of its ability to intensify the ordinary experience of our environment. Images Footnote 1 are the expression of our on-going, complex relation with an inner and outer environment. In the process of making images of our environment, different bodily experiences, like affects, emotions, feelings and movements are mobilised in the creation of meaning. As Johnson argues, this happens in every process of meaning-making, which is always based on ‘deep-seated bodily sources of human meaning that go beyond the merely conceptual and propositional’ (Ibid., p. 11). The specificity of art simply resides in the fact that it actively engages with those non-conceptual, non-propositional forms of ‘making sense’ of our environment. Art is thus able to take into account (and to explore) many other different meaningful aspects of our human relationship with the environment and thus provide us with a supplementary form of knowledge. Hence Ingold’s remark in the introduction of Making: anthropology, archaeology, art and architecture (2013): ‘Could certain practices of art, for example, suggest new ways of doing anthropology? If there are similarities between the ways in which artists and anthropologists study the world, then could we not regard the artwork as a result of something like an anthropological study, rather than as an object of such study? […] could works of art not be regarded as forms of anthropology, albeit ‘written’ in non-verbal media?’ (Ingold, 2013 , p. 8, italics in original).

And yet we would hesitate to unreservedly answer yes to these rhetorical questions. For instance, it is true that one can consider the works of Francis Bacon as an anthropological study of violence and fear, or the works of John Cage as a study in indeterminacy and chance. But while they can indeed be seen as explorations of the ‘conditions and potentials of human life’, the artworks themselves do not make this knowledge explicit. What is lacking here is the logos of anthropology, logos in the sense of discourse, a line of reasoning. Therefore, while we agree with Ingold and Johnson, the problem remains how to explicate and communicate the knowledge that is contained within works of art, how to make it discursive ? How to articulate artistic practice as an alternative, yet valid form of scholarly research?

Here, we believe that a clear distinction between art and artistic research is necessary. The artistic imaginary is a reaction to the environment in which the artist finds himself: this reaction does not have to be conscious and deliberate. The artist has every right to shrug his shoulders when he is asked for the ‘meaning’ of his work, to provide a ‘discourse’. He can simply reply: ‘I don’t know’ or ‘I do not want to know’, as a refusal to engage with the step of articulating what his work might be exploring. Likewise, the beholder or the reader of a work of art does not need to learn from it to appreciate it. No doubt, he may have gained some understanding about ‘human existence’ after reading a novel or visiting an exhibition, but without the need to spell out this knowledge or to further explore it.

In contrast, artistic research as a specific, inquisitive mode of dealing with the environment requires an explicit articulation of what is at stake, the formulation of a specific problem that determines the focus of the research. ‘Problem’ is used here in the neutral, etymological sense of the word: something ‘thrown forward’, a ‘hindrance, obstacle’ (cf. probleima , Liddell-Scott’s Greek-English Lexicon). A body-in-an-environment finds something thrown before him or her, an issue that grabs the attention. A problem is something that urges us to explore a field of experiences, the ‘potentials of human life’ that are opened up by a work of art. It is often only retroactively, during a second, reflective phase of the artistic research, that a formulation of a problem becomes possible, by a selection of elements that strikes one as meaningful (again, in the sense Johnson defines meaningful, thus including bodily perceptions, movements, affects, feelings as meaningful elements of human understanding of reality). This process opens up, to borrow a term used by Aby Warburg, a ‘Denkraum’ (cf. Gombrich, 1986 , p. 224): it creates a critical distance from the environment, including the environment of the artwork itself: this ‘space for thought’ allows one to consciously explore a specific problem. Consciously here does not equal cerebral: the problem is explored not only in its intellectual, but also in its sensual and emotional, affective aspects. It is projected along different lines in this virtual Denkraum , lines that cross and influence each other: an existential line turns into a line of form and composition; a conceptual line merges into a narrative line, a technical line echoes an autobiographical line. There is no strict hierarchy in the different ‘emanations’ of a problem. These are just different lines contained within the work that interact with each other, and the problem can ‘move’ from one line to another, develop and transform itself along these lines, comparable perhaps to the way a melody develops itself when it is transposed to a different musical scale, a different musical instrument, or even to a different musical genre. But, however, abstract or technical one formulates a problem, following Johnson we argue that a problem is always a translation of a basic existential problem, emerging from a specific environment. We fully agree with Johnson when he argues that ‘philosophy becomes relevant to human life only by reconnecting with, and grounding itself in, bodily dimensions of human meaning and value. Philosophy needs a visceral connection to lived experience’ (Johnson, 2007 , p. 263). The same goes for artistic research. It too finds its relevance in the ‘visceral connection’ with a specific body, a specific situation.

Words are one way of disclosing this lived experience, but within the context of an artistic practice one can hardly ignore the potential for images to provide us with an equally valuable account. In fact, they may even prove most suited to establish the kind of space that comes close to this multi-threaded, embodied Denkraum . In order to illustrate this, we would like to present a case study, a short visual ‘essay’ (however, since the scope of four spreads offers only limited space, it is better to consider it as the image-equivalent of a short research note).

Case study: step by step reading of a visual essay

The images (1, 2, 3, 4, 5) form a short visual essay based on a collaborative artistic project 'Exercises of the man (v)' that Remco Roes and Alis Garlick realised for the Situation Symposium at Royal Melbourne Institute of Technology in Melbourne in 2014. One of the conceptual premises of the project was the communication of two physical ‘sites’ through digital media. Roes—located in Belgium—would communicate with Garlick—in Australia—about an installation that was to be realised at the physical location of the exhibition in Melbourne. Their attempts to communicate (about) the site were conducted via e-mail messages, Skype-chats and video conversations. The focus of these conversations increasingly distanced itself from the empty exhibition space of the Design Hub and instead came to include coincidental spaces (and objects) that happened to be close at hand during the 3-month working period leading up to the exhibition. The focus of the project thus shifted from attempting to communicate a particular space towards attempting to communicate the more general experience of being in(side) a space. The project led to the production of a series of small in-situ installations, a large series of video’s and images, a book with a selection of these images as well as texts from the conversations, and the final exhibition in which artefacts that were found during the collaborative process were exhibited. A step by step reading of the visual argument contained within images of this project illustrates how a visual essay can function as a tool for disclosing/articulating/communicating the kind of embodied thinking that occurs within an artistic practice or practice-based research.

Figure 1 shows (albeit in reduced form) a field of photographs and video stills that summarises the project without emphasising any particular aspect. Each of the Figs. 2 – 5 isolate different parts of this same field in an attempt to construct/disclose a form of visual argument (that was already contained within the work). In the final part of this essay we will provide an illustration of how such visual sequences can be possibly ‘read’.

figure 1

First image of the visual essay. Remco Roes and Alis Garlick, as copyright holders, permit the publication of this image under a Creative Commons Attribution 4.0 International License

figure 2

Second image of the visual essay. Remco Roes and Alis Garlick, as copyright holders, permit the publication of this image under a Creative Commons Attribution 4.0 International License

figure 3

Third image of the visual essay. Remco Roes and Alis Garlick, as copyright holders, permit the publication of this image under a Creative Commons Attribution 4.0 International License

figure 4

Fourth image of the visual essay. Remco Roes and Alis Garlick, as copyright holders, permit the publication of this image under a Creative Commons Attribution 4.0 International License

figure 5

Fifth image of the visual essay. Remco Roes and Alis Garlick, as copyright holders, permit the publication of this image under a Creative Commons Attribution 4.0 International License

Figure 1 is a remnant of the first step that was taken in the creation of the series of images: significant, meaningful elements in the work of art are brought together. At first, we quite simply start by looking at what is represented in the pictures, and how they are presented to us. This act of looking almost inevitably turns these images into a sequence, an argument. Conditioned by the dominant linearity of writing, including images (for instance in a comic book) one ‘reads’ the images from left to right, one goes from the first spread to the last. Just like one could say that a musical theme or a plot ‘develops’, the series of images seem to ‘develop’ the problem, gradually revealing its complexity. The dominance of this viewing code is not to be ignored, but is of course supplemented by the more ‘holistic’ nature of visual perception (cf. the notion of ‘Gestalt’ in the psychology of perception). So unlike a ‘classic’ argumentation, the discursive sequence is traversed by resonance, by non-linearity, by correspondences between elements both in a single image and between the images in their specific positioning within the essay. These correspondences reveal the synaesthetic nature of every process of meaning-making: ‘The meaning of something is its relations, actual and potential, to other qualities, things, events, and experiences. In pragmatist lingo, the meaning of something is a matter of how it connects to what has gone before and what it entails for present or future experiences and actions’ (Johnson, 2007 , p. 265). The images operate in a similar way, by bringing together different actions, affects, feelings and perceptions into a complex constellation of meaningful elements that parallel each other and create a field of resonance. These connections occur between different elements that ‘disturb’ the logical linearity of the discourse, for instance by the repetition of a specific element (the blue/yellow opposition, or the repetition of a specific diagonal angle).

Confronted with these images, we are now able to delineate more precisely the problem they express. In a generic sense we could formulate it as follows: how to communicate with someone who does not share my existential space, but is nonetheless visually and acoustically present? What are the implications of the kind of technology that makes such communication possible, for the first time in human history? How does it influence our perception and experience of space, of materiality, of presence?

Artistic research into this problem explores the different ways of meaning-making that this new existential space offers, revealing the different conditions and possibilities of this new spatiality. But it has to be stressed that this exploration of the problem happens on different lines, ranging from the kinaesthetic perception to the emotional and affective response to these spaces and images. It would, thus, be wrong to reduce these experiences to a conceptual framework. In their actions, Roes and Garlick do not ‘make a statement’: they quite simply experiment with what their bodies can do in such a hybrid space, ‘wandering’ in this field of meaningful experiences, this Denkraum , that is ‘opened up’: which meaningful clusters of sensations, affects, feelings, spatial and kinaesthetic qualities emerge in such a specific existential space?

In what follows, we want to focus on some of these meaningful clusters. As such, these comments are not part of the visual essay itself. One could compare them to ‘reading remarks’, a short elaboration on what strikes one as relevant. These comments also do not try to ‘crack the code’ of the visual material, as if they were merely a visual and/or spatial rebus to be solved once and for all (‘ x stands for y’ ). They rather attempt to engage in a dialogue with the images, a dialogue that of course does not claim to be definitive or exhaustive.

The constellation itself generates a sense of ‘lacking’: we see that there are two characters intensely collaborating and interacting with each other, while never sharing the same space. They are performing, or watching the other perform: drawing a line (imaginary or physically), pulling, wrapping, unpacking, watching, framing, balancing. The small arrangements, constructions or compositions that are made as a result of these activities are all very fragile, shaky and their purpose remains unclear. Interaction with the other occurs only virtually, based on the manipulation of small objects and fragments, located in different places. One of the few materials that eventually gets physically exported to the other side, is a kind of large plastic cover. Again, one should not ‘read’ the picture of Roes with this plastic wrapped around his head as an expression, a ‘symbol’ of individual isolation, of being wrapped up in something. It is simply the experience of a head that disappears (as a head appears and disappears on a computer screen when it gets disconnected), and the experience of a head that is covered up: does it feel like choking, or does it provide a sense of shelter, protection?

A different ‘line’ operates simultaneously in the same image: that of a man standing on a double grid: the grid of the wet street tiles and an alternative, oblique grid of colourful yellow elements, a grid which is clearly temporal, as only the grid of the tiles will remain. These images are contrasted with the (obviously staged) moment when the plastic arrives at ‘the other side’: the claustrophobia is now replaced with the openness of the horizon, the presence of an open seascape: it gives a synaesthetic sense of a fresh breeze that seems lacking in the other images.

In this case, the contrast between the different spaces is very clear, but in other images we also see an effort to unite these different spaces. The problem can now be reformulated, as it moves to another line: how to demarcate a shared space that is both actual and virtual (with a ribbon, the positioning of a computer screen?), how to communicate with each other, not only with words or body language, but also with small artefacts, ‘meaningless’ junk? What is the ‘common ground’ on which to walk, to exchange things—connecting, lining up with the other? And here, the layout of the images (into a spread) adds an extra dimension to the original work of art. The relation between the different bodies does now not only take place in different spaces, but also in different fields of representation: there is the space of the spread, the photographed space and in the photographs, the other space opened up by the computer screen, and the interaction between these levels. We see this in the Fig. 3 where Garlick’s legs are projected on the floor, framed by two plastic beakers: her black legging echoing with the shadows of a chair or a tripod. This visual ‘rhyme’ within the image reveals how a virtual presence interferes with what is present.

The problem, which can be expressed in this fundamental opposition between presence/absence, also resonates with other recurring oppositions that rhythmically structure these images. The images are filled with blue/yellow elements: blue lines of tape, a blue plexi form, yellow traces of paint, yellow objects that are used in the video’s, but the two tones are also conjured up by the white balance difference between daylight and artificial light. The blue/yellow opposition, in turn, connects with other meaningful oppositions, like—obviously—male/female, or the same oppositional set of clothes: black trousers/white shirt, grey scale images versus full colour, or the shadow and the bright sunlight, which finds itself in another opposition with the cold electric light of a computer screen (this of course also refers to the different time zones, another crucial aspect of digital communication: we do not only not share the same place, we also do not share the same time).

Yet the images also invite us to explore certain formal and compositional elements that keep recurring. The second image, for example, emphasises the importance placed in the project upon the connecting of lines, literally of lining up. Within this image the direction and angle of these lines is ‘explained’ by the presence of the two bodies, the makers with their roles of tape in hand. But upon re-reading the other spreads through this lens of ‘connecting lines’ we see that this compositional element starts to attain its own visual logic. Where the lines in image 2 are literally used as devices to connect two (visual) realities, they free themselves from this restricted context in the other images and show us the influence of circumstance and context in allowing for the successful establishing of such a connection.

In Fig. 3 , for instance, we see a collection of lines that have been isolated from the direct context of live communication. The way two parts of a line are manually aligned (in the split-screens in image 2) mirrors the way the images find their position on the page. However, we also see how the visual grammar of these lines of tape is expanded upon: barrier tape that demarcates a working area meets the curve of a small copper fragment on the floor of an installation, a crack in the wall follows the slanted angle of an assembled object, existing marks on the floor—as well as lines in the architecture—come into play. The photographs widen the scale and angle at which the line operates: the line becomes a conceptual form that is no longer merely material tape but also an immaterial graphical element that explores its own argument.

Figure 4 provides us with a pivotal point in this respect: the cables of the mouse, computer and charger introduce a certain fluidity and uncontrolled motion. Similarly, the erratic markings on the paper show that an author is only ever partially in control. The cracked line in the floor is the first line that is created by a negative space, by an absence. This resonates with the black-stained edges of the laser-cut objects, laid out on the desktop. This fourth image thus seems to transform the manifestation of the line yet again; from a simple connecting device into an instrument that is able to cut out shapes, a path that delineates a cut, as opposed to establishing a connection. The circle held up in image 4 is a perfect circular cut. This resonates with the laser-cut objects we see just above it on the desk, but also with the virtual cuts made in the Photoshop image on the right. We can clearly see how a circular cut remains present on the characteristic grey-white chessboard that is virtual emptiness. It is evident that these elements have more than just an aesthetic function in a visual argumentation. They are an integral part of the meaning-making process. They ‘transpose’ on a different level, i.e., the formal and compositional level, the central problem of absence and presence: it is the graphic form of the ‘cut’, as well as the act of cutting itself, that turns one into the other.

Concluding remarks

As we have already argued, within the frame of this comment piece, the scope of the visual essay we present here is inevitably limited. It should be considered as a small exercise in a specific genre of thinking and communicating with images that requires further development. Nonetheless, we hope to have demonstrated the potentialities of the visual essay as a form of meaning-making that allows the articulation of a form of embodied knowledge that supplements other modes of inquiry in the humanities. In this particular case, it allows for the integration of other meaningful, embodied and existential aspects of digital communication, unlikely to be ‘detected’ as such by an (auto)ethnographic, psychological or sociological framework.

The visual essay is an invitation to other researchers in the arts to create their own kind of visual essays in order to address their own work of art or that of others: they can consider their artistic research as a valuable contribution to the exploration of human existence that lies at the core of the humanities. But perhaps it can also inspire scholars in more ‘classical’ domains to introduce artistic research methods to their toolbox, as a way of taking into account the non-conceptual, yet meaningful bodily aspects of human life and human artefacts, this ‘visceral connection to lived experience’, as Johnson puts it.

Obviously, a visual essay runs the risk of being ‘shot by both sides’: artists may scorn the loss of artistic autonomy and ‘exploitation’ of the work of art in the service of scholarship, while academic scholars may be wary of the lack of conceptual and methodological clarity inherent in these artistic forms of embodied, synaesthetic meaning. The visual essay is indeed a bastard genre, the unlawful love (or perhaps more honestly: love/hate) child of academia and the arts. But precisely this hybrid, impure nature of the visual essay allows it to explore unknown ‘conditions and potentials of human life’, precisely because it combines imagination and knowledge. And while this combination may sound like an oxymoron within a scientific, positivistic paradigm, it may in fact indicate the revival, in a new context, of a very ancient alliance. Or as Giorgio Agamben formulates it in Infancy and history: on the destruction of experience (2007 [1978]): ‘Nothing can convey the extent of the change that has taken place in the meaning of experience so much as the resulting reversal of the status of the imagination. For Antiquity, the imagination, which is now expunged from knowledge as ‘unreal’, was the supreme medium of knowledge. As the intermediary between the senses and the intellect, enabling, in phantasy, the union between the sensible form and the potential intellect, it occupies in ancient and medieval culture exactly the same role that our culture assigns to experience. Far from being something unreal, the mundus imaginabilis has its full reality between the mundus sensibilis and the mundus intellegibilis , and is, indeed, the condition of their communication—that is to say, of knowledge’ (Agamben, 2007 , p. 27, italics in original).

And it is precisely this exploration of the mundus imaginabilis that should inspire us to understand artistic research as a valuable form of scholarship in the humanities.

We consider images as a broad category consisting of artefacts of the imagination, the creation of expressive ‘forms’. Images are thus not limited to visual images. For instance, the imagery used in a poem or novel, metaphors in philosophical treatises (‘image-thoughts’), actual sculptures or the imaginary space created by a performance or installation can also be considered as images, just like soundscapes, scenography, architecture.

Agamben G (2007) Infancy and history: on the destruction of experience [trans. L. Heron]. Verso, London/New York, NY

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visual essay definition

Hippocampus Magazine

CRAFT: Let’s Get Graphic: A Look at the Visual Essay by Nicole Breit

August 1, 2018.

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If you’re keen to tell new kinds of stories – or old stories in new ways – consider these ten “visual” approaches to writing short-form memoir.

1. The Photo Essay

The art of the photo essay lies in the writer’s careful selection of images balanced with the inclusion of text. Will the photos drive the narrative, or will they fill in textual “gaps” to move the story forward? Vivek Shraya strikes an elegant balance of “showing” and “telling” in her compelling photo narrative, “ Trisha .”

2. The Concrete Essay

This form is the next evolution of concrete poetry (A.K.A. shape or pattern poems), reincarnated as CNF. Jennifer Wortman’s “ Worst-Case Scenario ” presents the story of her husband’s 35-feet fall into a gap while rock climbing, visually – via text shaped like the rocks he fell through.

3. The Illustrated Essay

There’s something so charming about a notebook doodle – perhaps because sketches convey the character of the artist in such an immediate way. I love the narrator’s personality as it comes through Randon Billings’ Noble’s drawings in “ Accidental Notes on the Syllabus .”

4. The Graphic Essay

Check out the masters of graphic memoir – Maggie McKnight , Riad Sattouf , Alison Bechdel , Marjane Satrapi, Kristen Radtke, Nicole Georges and Ellen Forney – and understand how powerful comics can be as a medium for personal storytelling.

5. The Paper Craft Essay

If you’re wondering what to do with your stockpile of scrapbooking supplies, look no further than Erica’s Trabold’s “ Swedish Rye Bread ”– an essay constructed as a collage of typed index cards, digital scans, the pages of a vintage cookbook, and scrapbooking paper.

6. The Quilted Essay

Quilting has a long history of embodying narrative in carefully chosen patterns, colours, and symbols. Learn more about textile-based narratives in Sarah Minor’s article “ What Quilting and Embroidery Can Teach Us about Narrative Form ” and by reading her visual essay, “ Log Cabin Quilt .”

7. The Schematic Essay

The Process of Becoming Informed is a found schematic essay  published by The Diagram and credited to Michael K. Buckland of Library Services in Theory and Context,  Pergamon Press, 1983. Where might you find a visual essay just waiting to be discovered?

8. The Graphic Hermit Crab

The hermit crab essay appropriates a found text – also known as a “false document” – as a “shell” to protect the vulnerable story it contains. The textual form’s logical progression is visual, in which a found graphic is adopted as the essay’s structure. J. Robert Lennon’s “ Turnabout: A Story Game ” is a graphic hermit crab essay that can be read starting at any point, proceeding in any direction.

9. The Video Essay

Video is a natural medium for personal narrative, and John Breslund is known as a pioneer of the visual essay form. This article includes a Q and A with Bresland and his collaborator, poet and essayist, Eula Biss, with links to some of their groundbreaking work including “Ode to Every Thing.”

10. The Interactive Essay

“Hypertext is spatial in every direction, truly nonsequential—nothing follows by necessity anything else in the essay” write Brenda Miller and Suzanne Paola in Tell It Slant . Exemplary interactive hypertext CNF include Dinty W. Moore’s “ Mr. Plimpton’s Revenge: A Google Map Essay ,” Christine Wilks’ “ Fitting the Pattern ” and the work of Eric LeMay .

I hope this survey of the visual essay, in all its weird and wonderfully varied forms, inspires you to try a new approach to telling your stories. No matter your level of skill, experience, or talent with the visual arts, you can start including visuals in your work easily – and to great effect – incorporating images or multi-media collage.

Which visual essay format appeals to you the most? I’d love to hear which visual essays inspire your next project!

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visual essay definition

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visual essay definition

Visual Essays

visual essay definition

Gretchen Schroeder

We had just read a series of short stories in class, and I had intended for my high school students to write an essay comparing and contrasting how a certain topic or theme was portrayed across the stories. But, you know how it goes. It was the week before Christmas break, and I was running out of time. I just didn’t think we would have time to draft a full essay. I just wish the students could show me where they would go in this essay, I thought. Could they create a visual essay? Is there even such a thing? It was a little scary to conduct such an experiment, but I was interested to see what products my students would create.

I envisioned that students could use a combination of words, images, and quotations to show evidence of a deeper understanding of one of the stories.

I left the assignment pretty open-ended to allow for a variety of responses. I didn’t show any models or examples because I didn’t have any to show. I also left the medium up in the air, letting students decide whether to construct this on paper or digitally.

Since I was low on time, I presented the idea to students one day, giving them the rest of the day and evening to brainstorm and think of how they would proceed. Then I gave them one 45-minute class period to complete the visual essay.

What Students Learned

All students chose to create their “essays” in Google Slides. Let’s examine the different varieties in student responses.

Exhibit 1: Ammon

Screen Shot 2016-06-20 at 3.01.25 PM.png

In Ammon’s visual essay over “A Worn Path,” he includes a paragraph summarizing the main point he would make about fantasy versus reality in the story. In addition, he chose two images to illustrate the contrast between the two, both showing a path, one bathed in light, another cloaked in shadow. His visual essay focuses more on his written summary, and the images support his main point.

Exhibit 2: Genna

Screen Shot 2016-06-20 at 3.04.22 PM.png

Genna includes a summary of the story “Araby,” along with two sets of contrasting images, representing both the physical journey the main character takes to the bazaar and the symbolic journey he takes on his way to self-discovery. The images representing the character’s actual journey correspond to plot points in the story, but the images represented show her understanding of the character’s motivations and ultimate realizations, which can be challenging to uncover in this story.

Exhibit 3: Paul

Screen Shot 2016-06-20 at 3.02.41 PM.png

Paul formats his visual essay as a flowchart, using arrows to illustrate his train of thought. His visual essay shows his thinking about the function of the bazaar in the story as a symbol. which ultimately leads him to uncover a theme. The images he includes underscore each of his points.

Exhibit 4: Tierra

Screen Shot 2016-06-20 at 3.02.56 PM.png

Tierra begins with one main point about the function of the forest in “A Worn Path,” and then uses quotations from the story to show how this setting contrasts with the main character’s home.

Exhibit 5: Isaiah

Screen Shot 2016-06-20 at 3.02.06 PM.png

Isaiah simply uses a group of images along with the title of the story. The images are more literal representations of the major plot points: how the grandmother travels through the forest to get to a doctor’s office where she can get medicine to treat her grandson, who has swallowed lye. The images convey his literal comprehension of the story, but lack evidence of close reading or a deeper understanding of the story.

What I Learned

For having so little direction and such a short time, I thought that the majority of students produced a worthwhile product that gave me insight into their thinking and interpretation of a story.

As I looked over each visual essay, I found myself wishing that each student were with me so that he or she could talk me through his or her choices, particularly when it came to the images. Since images are so subjective, I wondered whether I was sometimes ascribing thinking to an image that wasn’t actually there. Or, on the flip side, was I missing a depth of thought that was actually there, as in the case of Isaiah in Exhibit 5? This problem could easily be remedied by asking students to sit down and discuss their final product with me, to present their work to the rest of the class, or to write a reflective process piece to accompany their visual piece.

Final Thoughts

 I would try this experiment again. There was enough student success to show me that this can be an alternative to a written text when I am short on time or when we need a fresh way of looking at a text. Despite the fact that I now have a better idea of what a visual essay can be, I will continue to leave the assignment open-ended for students to foster their creativity. I predict that once I begin showing examples, I will see little variety in the products I receive.

For this first go-round, I thought it would be unfair to assign a grade to the work, since students were given no guidance about what I was looking for. In the future, I will assign a grade only after giving students a chance to explain the thinking that went into their visual essay. I think that is the only way to accurately understand how the visual essay connects to their thinking about the text.

Like any good experiment, this assignment included both trial and error. Although I wouldn’t conduct every new assignment in this way, it was rewarding to see how students can surprise us when given the chance.

Back to top

Gretchen Schroeder is a high school English teacher in rural Ohio, teaching everything from Advanced Placement Literature to a Poetry Workshop elective. Her passions include helping students find their voices through writing and introducing them to books they love. You can find her sharing books on Instagram @mrs_schroeders_shelves .

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visual essay definition

Visual Analysis: How to Analyze a Painting and Write an Essay

visual essay definition

A visual analysis essay is an entry-level essay sometimes taught in high school and early university courses. Both communications and art history students use visual analysis to understand art and other visual messages. In our article, we will define the term and give an in-depth guide on how to look at a piece of art and write a visual analysis essay. Stay tuned until the end for a handy visual analysis essay example from our graduate paper writing service .

What Is Visual Analysis?

Visual analysis is essential in studying Communication, English, and Art History. It's a fundamental part of writing about art found in scholarly books, art magazines, and even undergraduate essays. You might encounter a visual analysis as a standalone assignment or as part of a larger research paper.

When you do this type of assignment, you're examining the basic elements of an artwork. These include things like its colors, lines, textures, and size. But it goes beyond just describing these elements. A good analysis also considers the historical context in which the artwork was created and tries to understand what it might mean to different people.

It also encourages you to look closely at details and think deeply about what an artwork is trying to say. This kind of analysis makes you appreciate art more and teaches you how to explain your ideas clearly based on what you see in the artwork.

What is the Purpose of Visual Analysis?

The purpose of a visual analysis is to recognize and understand the visual choices the artist made in creating the artwork. By looking closely at different elements, analysts can learn a lot about how an artwork was made and why the artist made certain choices. 

For example, studying how colors are used or how things are arranged in the artwork can reveal its themes or the emotions it's trying to convey. Also, understanding the time period when the artwork was created helps us see how societal changes and cultural ideas influenced its creation and how people reacted to it.

If you don’t feel confident working on your task alone, leave us a request - ' write my paper for me ' and we'll handle it for you professionally.

Another Visual Analysis Paper Looming?

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How to Write a Visual Analysis Step-by-Step

To create an insightful visual analysis, you should not only examine the artwork in detail but also situate it within a broader cultural and historical framework. This process can be broken down into three main steps: 

  • Identifying, describing, and analyzing the visual material
  • Situating the visual material in its context
  • Interpreting and responding to the content of the visual material.

Let’s discuss each of these steps in more detail.

Step 1: Identify, Describe, and Analyze the Visual Material

Begin by clearly identifying the visual material you will analyze. This could be a painting, photograph, sculpture, advertisement, or any other visual artwork. Provide essential information such as the title, artist, date, and medium. 

Next, offer a detailed description of the visual material. Focus on the key elements and principles of design, such as:

  • Composition

Describe what you see without interpreting its meaning yet. For instance, note the use of bright colors, the placement of objects, the presence of figures, and the overall layout. This descriptive part forms the foundation of your analysis, allowing your reader to visualize the artwork.

Afterward, consider how the artist uses elements like contrast, balance, emphasis, movement, and harmony. Analyze the techniques and methods used and how they contribute to the overall effect of the piece. 

Step 2: Situate the Visual Material in its Context

To fully understand a piece of visual material, you need to consider its historical and cultural context. Start by researching the time period when the artwork was created. Look at the social, political, and economic conditions of that time, and see if there were any cultural movements that might have influenced the artwork.

Next, learn about the artist and their reasons for creating the visual material. Find out about the artist's life, other works they have made, and any statements they have made about this piece. Knowing the artist’s background can give you valuable insights into the artwork's purpose and message.

Finally, think about how the visual material was received by people when it was first shown and how it has impacted others over time. Look for reviews and public reactions, and see if it influenced other works or movements. This will help you understand the significance of the visual material in the larger cultural and artistic context.

Step 3: Interpret and Respond to the Content of the Visual Material

Now, combine your description, analysis, and understanding of the context to interpret what the visual material means. Talk about the themes, symbols, and messages the artwork conveys. Think about what it reveals about human experiences, society, or specific issues. Use evidence from earlier steps to support your interpretation.

Afterward, consider your own reaction to the visual material. How does it personally resonate with you? What emotions or thoughts does it provoke? Your personal response adds a subjective aspect to your analysis, making it more relatable.

Finally, summarize your findings and emphasize the importance of the visual material. Highlight key aspects from your identification, description, analysis, context, and interpretation. Then, it concludes by reinforcing the impact and significance of the visual material in both its original setting and its enduring influence.

Who Does Formal Analysis of Art

Most people who face visual analysis essays are Communication, English, and Art History students. Communications students explore mediums such as theater, print media, news, films, photos — basically anything. Comm is basically a giant, all-encompassing major where visual analysis is synonymous with Tuesday.

Art History students study the world of art to understand how it developed. They do visual analysis with every painting they look it at and discuss it in class.

English Literature students perform visual analysis too. Every writer paints an image in the head of their reader. This image, like a painting, can be clear, or purposefully unclear. It can be factual, to the point, or emotional and abstract like Ulysses, challenging you to search your emotions rather than facts and realities.

6 Questions to Answer Before Analyzing a Piece of Art

According to our experienced term paper writer , there are six important questions to ask before you start analyzing a piece of art. Answering these questions can make writing your analysis much easier:

  • Who is the artist, and what type of art do they create? - To place the artwork in context, you should identify the artist and understand the type of art they create. 
  • What was the artist's goal in creating this painting? - Determine why the artist created the artwork. Was it to convey a message, evoke emotions, or explore a theme?
  • When and where was this artwork made? - Knowing the time and place of creation helps understand the cultural and historical influences on the artwork.
  • What is the main focus or theme of this artwork? - Identify what the artwork is about. This could be a person, place, object, or abstract concept.
  • Who was the artwork created for? - To provide insight into its style and content, consider who the artist intended to reach with their work. 
  • What historical events or cultural factors influenced this painting? - Understanding the historical background can reveal more about the significance and meaning of the artwork.

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Elements of the Visual Analysis 

To fully grasp formal analysis, it's important to differentiate between the elements and principles of visual analysis. The elements are the basic building blocks used to create a piece of art. These include:

Art Element 🎨 Description 📝
✏️Line A mark with length and direction, which can define shapes, create textures, and suggest movement.
🌗Value The lightness or darkness of a color, which helps to create depth and contrast.
🔶Shapes Two-dimensional areas with a defined boundary, such as circles, squares, and triangles.
🔲Forms Three-dimensional objects with volume and thickness, like cubes, spheres, and cylinders.
🌌Space The area around, between, and within objects, which can be used to create the illusion of depth.
🌈Color The hues, saturation, and brightness in artwork, used to create mood and visual interest.
🖐️Texture The surface quality of an object, which can be actual (how it feels) or implied (how it looks like it feels).

Principles of the Visual Analysis

The principles, on the other hand, are how these elements are combined and used together to create the overall effect of the artwork. These principles include:

Principle of Art 🎨 Description 📝
⚖️Balance The distribution of visual weight in a composition, which can be symmetrical or asymmetrical.
🌗Contrast The difference between elements, such as light and dark, to create visual interest.
🏃‍♂️Movement The suggestion or illusion of motion in an artwork, guiding the viewer’s eye through the piece.
🎯Emphasis The creation of a focal point to draw attention to a particular area or element.
🔄Pattern The repetition of elements to create a sense of rhythm and consistency.
📏Proportion The relationship in size between different parts of an artwork, contributing to its harmony.
🔗Unity The sense of cohesiveness in an artwork, where all elements and principles work together effectively.

Visual Analysis Outline

It’s safe to use the five-paragraph essay structure for your visual analysis essay. If you are looking at a painting, take the most important aspects of it that stand out to you and discuss them in relation to your thesis. 

Visual Analysis Outline

In the introduction, you should:

  • Introduce the Artwork : Mention the title, artist, date, and medium of the artwork.
  • Provide a Brief Description : Offer a general overview of what the artwork depicts.
  • State the Purpose : Explain the goal of your analysis and what aspects you will focus on.
  • Thesis Statement : Present a clear thesis statement that outlines your main argument or interpretation of the artwork.

The body of the visual analysis is where you break down the visual material into its component parts and examine each one in detail. This section should be structured logically, with each paragraph focusing on a specific element or aspect of the visual material.

  • Description: Start with a detailed description of the visual material. Describe what you see without interpreting or analyzing it yet. Mention elements such as color, line, shape, texture, space, and composition. For instance, if analyzing a painting, describe the subject matter, the arrangement of figures, the use of light and shadow, etc.
  • Analysis of Visual Elements: Analyze how each visual element contributes to the overall effect of the material. Discuss the use of color (e.g., warm or cool tones, contrasts, harmonies), the role of lines (e.g., leading lines, contours), the shapes (e.g., geometric, organic), and the texture (e.g., smooth, rough). Consider how these elements work together to create a certain mood or message.
  • Contextual Analysis: Examine how the context in which the visual material was created and is being viewed influences its interpretation. This includes historical, cultural, social, and political factors. Discuss how these contextual elements impact the meaning and reception of the visual material.
  • Interpretation: Discuss your interpretation of the visual material. Explain how the visual elements and contextual factors contribute to the meaning you derive from it. Support your interpretation with specific examples from the material.
  • Comparative Analysis (if applicable): If relevant, compare the visual material with other works by the same creator or with similar works by different creators. Highlight similarities and differences in style, technique, and thematic content.

The conclusion of a visual analysis essay summarizes the main points of the analysis and restates the thesis in light of the evidence presented.

  • Restate Thesis: Reiterate your thesis statement in a way that reflects the depth of your analysis. Show how your understanding of the visual material has been supported by your detailed examination.
  • Summary of Main Points: Summarize the key points of your analysis. Highlight the most important findings and insights.
  • Implications: Discuss the broader implications of your analysis. What does your analysis reveal about the visual material? How does it contribute to our understanding of the creator's work, the time period, or the cultural context?
  • Closing Thought: End with a final thought that leaves a lasting impression on the reader. This could be a reflection on the significance of the visual material, a question for further consideration, or a statement about its impact on you or on a broader audience.

If you want a more in-depth look at the classic essay structure, feel free to visit our 5 PARAGRAPH ESSAY blog.

Visual Analysis Example

In this section, we've laid out two examples of visual analysis essays to show you how it's done effectively. Get inspired and learn from them!

Key Takeaways

Visual analysis essays are fundamental early in your communications and art history studies. Learning how to formally break down art is key, whether you're pursuing a career in art or communications.

Before jumping into analysis, get a solid grasp of the painter's background and life. Analyzing a painting isn't just for fun, as you need to pay attention to the small details the painter might have hidden. Knowing how to do this kind of assignment not only helps you appreciate art more but also lets you deeply understand the media messages you encounter every day. 

If you enjoyed this article and found it insightful, make sure to also check out the summary of Lord of the Flies and an article on Beowulf characters .

If you read the whole article and still have no idea how to start your visual analysis essay, let a professional writer do this job for you. Contact us, and we’ll write your work for a higher grade you deserve. All college essay service requests are processed fast.

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What are the 4 Steps of Visual Analysis?

How to write a formal visual analysis, what is the function of visual analysis.

Adam Jason

is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

visual essay definition

  • Added new sections
  • Added new writing steps
  • Added a new example
  • Updated an outline
  • Duke University. (n.d.). Visual Analysis . https://twp.duke.edu/sites/twp.duke.edu/files/file-attachments/visual-analysis.original.pdf  
  • Glatstein, J. (2019, December 9). Formal Visual Analysis: The Elements & Principles of Composition . Www.kennedy-Center.org. https://www.kennedy-center.org/education/resources-for-educators/classroom-resources/articles-and-how-tos/articles/educators/visual-arts/formal-visual-analysis-the-elements-and-principles-of-compositoin/  
  • MADA: Visual analysis . (n.d.). Student Academic Success. https://www.monash.edu/student-academic-success/excel-at-writing/annotated-assessment-samples/art-design-and-architecture/mada-visual-analysis  

illustration essay

Easy-to-Follow Visual Essay Example

A visual essay is an essay that uses slides (about 20) or photos to tell a particular story. The use of images allows the viewer to imagine the topic under discussion more brightly. As a rule, a visual essay consists of the slides and the accompanying text. Most commonly, a visual essay is used in social studies area in order to illustrate the certain social issues. The visual essay example is a text part, which must be accompanied by the slides further.

woman photography

Traditional Dress Around the World

The traditional clothes is an obligatory part of the culture of any nation. At all times people adorned themselves in every possible way. Clothing has played a huge role in any society’s history. Through the use of a variety of patterns, colors, and shapes, different nationalities express their vision of the world. The comparison of the traditional dresses of the different nations illustrates their cultural differences and peculiarities.

Scottish Traditional Dress

The most curious part of the national clothes of the Scottish is the kilt. This part of the wardrobe is made of tartan, which is the wool fabric. Each Scottish clan has its own color and pattern of a kilt: it is enough to look at someone’s kilt to determine from which region of Scotland a person is. In the Scottish language, the word “kilt” means “to wrap around the body.” This is not just a skirt, it is a huge piece of cloth that Scots wrap around the waist, bracing the whole construction with the straps.

Mexican Traditional Dress

Many people tend to think that the national piece of garment of Mexicans is a sombrero or a poncho. However, this is not a truth, as far as sombrero is mainly popular among tourists, and a “cowboy” attire is only used for dancing. In everyday life, Mexican men wear the simple cotton shirts and trousers; on their shoulders they have serape (wool scarf), which can serve as a blanket at night. Women prefer the plain blouses and the long skirts. Mexican women also wear a shawl called rebozo, which, depending on the circumstances, may be a hat or a sling for the baby.

Turkish Traditional Dress

The main feature that distinguishes the traditional Turkish male and female clothes from the other nations is that it is composed of the same elements: wide trousers, shirt, vest and belt. However, over their shirts, Turkish women wear a long dress that covers the toes and has the sleeves that hide fingertips (entari). In addition, women adorn their dress with a belt with the length of about 1 feet. Men wrap their vest with a sash which serves as a “purse” for their money, tobacco, or matches.

Dutch Traditional Dress

The main feature of the Dutch women’s suit, which distinguishes it from the other national dresses of Europe is its diversity. White shirts are decorated with embroidery or lace. Over sweaters, women certainly wear a bright corset. This part of the wardrobe is considered to be a family heirloom handed down from generation to generation. That is why, in everyday life, the Dutch women hid their corsets in the bright calico covers. Women’s dress is complemented with skirts that have ruffles and a thick striped apron. Particular attention is attracted to their traditional cap, which looks like a small boat.  

  • About Dutch traditional clothing & costumes. (2016). Leaf.tv . Retrieved 20 September 2016, from https://www.leaf.tv/articles/about-dutch-traditional-clothing-costumes/.
  • Each of seven Turkey regions has its own clothing traditions and features. (2015). National Clothing . Retrieved 20 September 2016, from http://nationalclothing.org/31-nationalclothing/middle-east/turkey/40-each-of-seven-turkey-regions-has-its-own-clothing-traditions-and-features.html.
  • Mexican clothing. (2016). Facts-about-mexico.com . Retrieved 20 September 2016, from http://www.facts-about-mexico.com/mexican-clothing.html.
  • Tartan & kilts. (2016). Visitscotland.com . Retrieved 20 September 2016, from https://www.visitscotland.com/about/uniquely-scottish/kilts-tartan/.

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Picturing the Personal Essay: A Visual Guide

A design professor from Denmark once drew for me a picture of the creative process, which had been the subject of his doctoral dissertation. “Here,” he said. “This is what it looks like”:

Nothing is wasted though, said the design professor, because every bend in the process is helping you to arrive at your necessary structure. By trying a different angle or creating a composite of past approaches, you get closer and closer to what you intend. You begin to delineate the organic form that will match your content.

The remarkable thing about personal essays, which openly mimic this exploratory process, is that they can be so quirky in their “shape.” No diagram matches the exact form that evolves, and that is because the best essayists resist predictable approaches. They refuse to limit themselves to generic forms, which, like mannequins, can be tricked out in personal clothing. Nevertheless, recognizing a few basic underlying structures may help an essay writer invent a more personal, more unique form. Here, then, are several main options.

Narrative with a lift

Take, for example, Jo Ann Beard’s essay “The Fourth State of Matter.” The narrator, abandoned by her husband, is caring for a dying dog and going to work at a university office to which an angry graduate student has brought a gun. The sequence of scenes matches roughly the unfolding of real events, but there is suspense to pull us along, represented by questions we want answered. In fact, within Beard’s narrative, two sets of questions, correlating to parallel subplots, create a kind of double tension. When the setting is Beard’s house, we wonder, “Will she find a way to let go of the dying dog, not to mention her failing marriage?” And when she’s at work, we find ourselves asking, “What about the guy with the gun? How will he impact her one ‘safe place’?”

One interesting side note: trauma, which is a common source for personal essays, can easily cause an author to get stuck on the sort of plateau Kittredge described. Jo Ann Beard, while clearly wrestling with the immobilizing impact of her own trauma, found a way to keep the reader moving both forward and upward, until the rising tension reached its inevitable climax: the graduate student firing his gun. I have seen less-experienced writers who, by contrast, seem almost to jog in place emotionally, clutching at a kind of post-traumatic scar tissue.

The whorl of reflection

Let’s set aside narrative, though, since it is not the only mode for a personal essay. In fact, most essays are more topical or reflective, which means they don’t move through time in a linear fashion as short stories do.

One of the benefits of such a circling approach is that it seems more organic, just like the mind’s creative process. It also allows for a wider variety of perspectives—illuminating the subject from multiple angles. A classic example would be “Under the Influence,” Scott Russell Sanders’s essay about his alcoholic father. Instead of luring us up the chronological slope of plot, Sanders spirals around his father’s drinking, leading us to a wide range of realizations about alcoholism: how it gets portrayed in films, how it compares to demon-possession in the Bible, how it results in violence in other families, how it raises the author’s need for control, and even how it influences the next generation through his workaholic over-compensation. We don’t read an essay like this out of plot-driven suspense so much as for the pleasure of being surprised, again and again, by new perspective and new insight.

The formal limits of focus

My own theory is that most personal essayists, because of a natural ability to extrapolate, do not struggle to find subjects to write about. Writer’s block is not their problem since their minds overflow with remembered experiences and related ideas. While a fiction writer may need to invent from scratch, adding and adding, the essayist usually needs to do the opposite, deleting and deleting. As a result, nonfiction creativity is best demonstrated by what has been left out. The essay is a figure locked in a too-large-lump of personal experience, and the good essayist chisels away all unnecessary material.

Virginia Woolf’s “Street Haunting” is an odd but useful model. She limits that essay to a single evening walk in London, ostensibly taken to buy a pencil. I suspect Woolf gave herself permission to combine incidents from several walks in London, but no matter. The essay feels “brought together” by the imposed limits of time and place.

As it happens, “Street Haunting” is also an interesting prototype for a kind of essay quite popular today: the segmented essay. Although the work is unified by the frame of a single evening stroll, it can also be seen as a combination of many individual framed moments. If we remove the purpose of the journey—to find a pencil—the essay falls neatly into a set of discrete scenes with related reveries: a daydreaming lady witnessed through a window, a dwarfish woman trying on shoes, an imagined gathering of royalty on the other side of a palace wall, and eventually the arguing of a married couple in the shop where Woolf finally gets her pencil.

Dipping into the well

Our attention to thematic unity brings up one more important dynamic in most personal essays. Not only do we have a horizontal movement through time, but there is also a vertical descent into meaning. As a result, essayists will often pause the forward motion to dip into a thematic well.

In fact, Berry uses several of these loops of reflective commentary, and though they seem to be digressions, temporarily pulling the reader away from the forward flow of the plot, they develop an essential second layer to the essay.

Braided and layered structures

Want an example? Look at Judith Kitchen’s three-page essay “Culloden,” which manages to leap back and forth quite rapidly, from a rain-pelted moor in 18th-century Scotland to 19th-century farms in America to the blasted ruins of Hiroshima on August 6, 1945, the author’s birthday. The sentences themselves suggest the impressionistic effect that Kitchen is after, being compressed to fragments, rid of the excess verbiage we expect in formal discourse: “Late afternoon. The sky hunkers down, presses, like a lover, against the land. Small sounds. A far sheep, faint barking. . . .” And as the images accumulate, layer upon layer, we begin to feel the author’s fundamental mood, a painful awareness of her own inescapable mortality. We begin to encounter the piece on a visceral level that is more intuitive than rational. Like a poem, in prose.

Coming Full Circle

First of all, endings are related to beginnings. That’s why many essays seem to circle back to where they began. Annie Dillard, in her widely anthologized piece “Living Like Weasels,” opens with a dried-out weasel skull that is attached, like a pendant, to the throat of a living eagle—macabre proof that the weasel was carried aloft to die and be torn apart. Then, at the end of the essay, Dillard alludes to the skull again, stating, “I think it would be well, and proper, and obedient, and pure, to grasp your one necessity and not let it go, to dangle from it limp wherever it takes you.”

See how deftly Dillard accomplishes this effect simply by positing one last imagined or theoretical possibility—a way of life she hopes to master, that we ourselves might master: “Seize it and let it seize you up aloft even, till your eyes burn out and drop; let your musky flesh fall off in shreds, and let your very bones unhinge and scatter, loosened over fields, over fields and woods, lightly, thoughtless, from any height at all, from as high as eagles.” Yes, the essay has come full circle, echoing the opening image of the weasel’s skull, but it also points away, beyond itself, to something yet to be realized. The ending both closes and opens at the same time.

All diagrams rendered by Claire Bascom. An earlier version of this essay appeared in Volume I, issue 1 of The Essay Review .

This essay is fabulously This essay is fabulously useful! I’ll be showing it to my creative writing students semester after semester, I’m sure. I appreciate the piece’s clarity and use of perfect examples.

I love the succinct diagrams and cited writing examples. Very instructive and useful as A.P. comments above. I also loved that I had read the Woolf journey to buy a pencil–one of my favorite essays because it is such a familiar experience–that of observing people.

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How to Write a Visual Analysis Essay: Examples & Template

A visual analysis essay is an academic paper type that history and art students often deal with. It consists of a detailed description of an image or object. It can also include an interpretation or an argument that is supported by visual evidence.

The picture shows the definition of a visual analysis.

In this article, our custom writing experts will:

  • explain what a visual analysis is;
  • share useful tips on how to write a good visual analysis essay;
  • provide an essay sample.
  • 🎨 Visual Analysis Definition
  • 🏺 Artwork Analysis Tips
  • ✅ Visual Analysis Writing Guide
  • 📑 Example & Citation Tips

🎨 What Is a Visual Analysis?

The primary objective of visual analysis is to understand an artwork better by examining the visual elements. There are two types of visual analysis: formal and contextual.

  • A formal analysis focuses on artwork elements such as texture, color, size, and line. It aims to organize visual information and translate it into words. A formal analysis doesn’t interpret the piece.
  • Unlike formal analysis, contextual analysis’ primary goal is to connect artwork to its purpose or meaning within a culture. A contextual analysis includes formal analysis. Additionally, it discusses an artwork’s social purpose and significance.

Usually, students deal with formal visual analysis. Before starting to work on your essay, make sure to ask your professor whether to include contextual analysis or not.

The Purpose of Analyzing Images

Why is visual analysis important? What does it help to learn? There are several things that visual analysis helps with:

  • It allows students to enhance their appreciation of art.
  • It enables students to develop the ability to synthesize information.
  • It encourages students to seek out answers instead of simply receiving them.
  • It prompts higher-order critical thinking and helps to create a well-reasoned analysis.
  • By conducting visual analysis, students learn how to support and explain their ideas by studying visual information.

What Is Formal Analysis: Art History

When we look at an artwork, we want to know why it was created, who made it, and what its function was. That’s why art historians and researchers pay special attention to the role of artworks within historical contexts.

Visual analysis is a helpful tool in exploring art. It focuses on the following aspects:

  • Interpretation of subject matter ( iconography). An iconographic analysis is an explanation of the work’s meaning. Art historians try to understand what is shown and why it is depicted in a certain way.
  • The analysis of function. Many works of art were designed to serve a purpose that goes beyond aesthetics. Understanding that purpose by studying their historical use helps learn more about artworks. It also establishes a connection between function and appearance.

Formal Analysis: Art Glossary

Now, let’s look at some visual elements and principles and learn how to define them.

Visual Elements :

ElementDefinition
Line Lines can be obvious, or they can be formed by the placement of objects. They can vary in length, width, and direction.
Shape Shapes are two-dimensional. They can be geometric or organic. Familiar shapes help us focus on particular parts of an artwork.
Form Forms are three-dimensional. Such figures as cylinders, pyramids, and spheres are forms.
Color Color is light that reflects off of objects. Its main characteristics are hue, value, and intensity. Colors can also be warm or cool.
Texture A texture is a feel, appearance, or quality of a surface of an object. It can be used in two-dimensional and three-dimensional artworks.
Space Space is a feeling of depth. It also refers to the artist’s use of the area within the painting. Space can be positive or negative.

Visual Principles :

PrincipleDefinition
Balance Balance is the distribution of visual elements and weights of objects, colors, textures, and space. Balance can be symmetrical and asymmetrical.
Emphasis Emphasis defines the center of interest in a painting and catches the viewer’s attention. It’s usually different from the rest of the work.
Subordination Subordination supports the center of interest. It is a part of an artwork that is played down to let the emphasis stand out.
Rhythm Rhythm is the relationship between elements. It creates a visual tempo and establishes a sense of harmony by repeating certain features.
Movement Movement is the path the viewer’s eyes follow, coming to the focal points of a work. The movement is usually directed by the lines, shapes, and colors of an art piece.

🏺 How to Analyze Artworks: Different Types

Writing a formal analysis is a skill that requires practice. Being careful and attentive during the pre-writing stage is essential if you want to create a good and well-structured visual analysis. 

Visual analysis essay mainly consists of two components:

  • Description of the selected image or object,
  • Interpretation built on the visual evidence.

During the pre-writing stage:

  • Collect general information about an artwork. Describe it briefly. Pay special attention to visual elements and principles:
✔️ What do you notice first? Why?
✔️ What colors are used? How are they arranged?
✔️ Are the figures abstract or realistic?
  • Develop an interpretation. Think critically. What does the information in your notes imply? How can it be interpreted?
  • Support your ideas. To do it, refer to the visual elements directly. Avoid generalizing art and double-check your prompts. 

How to Analyze a Painting Using the Elements of Art

To write an excellent formal visual analysis, you need to consider as many visual principles and elements as you can apply. In the formal analysis part:

  • Target your description;
  • Address only those elements relevant to your essay;
  • Pay attention to visual elements and principles;
  • Introduce the subject of the painting and describe it;
  • Explain why you have decided to discuss specific elements;
  • Discuss the relationship between visual elements of the artwork;
  • Use the vocabulary terms.

If you are asked to do a contextual analysis , you may want to:

  • Focus on the historical importance of an artwork;
  • Explore the style or movement associated with an artwork;
  • Learn about the historical context and the public’s reaction to the artwork;
  • Learn about the author and how they’ve created the piece of art.

Painting Analysis Essay Example & Tips

Here is a template you can use for your essay.

Give a brief description of the painting. What do you see? What areas of the artwork grab your attention?
In the analysis part, pay attention to visual elements and principles. Describe them and say how they all come together.
Look at the artwork from a cultural perspective. What does the author express? What does it mean to the viewer?
Finally, state your personal opinion. What do you feel when you look at the art piece?

Now, let’s take a look at an essay example.

(1889) is a Vincent van Gogh oil painting of a night landscape brimmed with whirling clouds, luminous stars, and a bright crescent moon. The artist uses a mix of warm, cold, and neutral colors. Yellows on top of blues create a clear contrast, making the stars and crescent moon stand out.
In , van Gogh uses his unique thick brush strokes. The technique adds depth and rich texture to the painting. The use of whites and yellows draws more attention to the sky. Vertical lines in the form of a cypress tree and a church tower break up the composition.
Through his painting, van Gogh contrasts life and death, brightly shining stars, and a gloomy yet peaceful village.
is a painting that reflects Vincent van Goh’s inner world. It embodies his unique style and personality. The piece has a major influence on modern art.

How to Analyze a Photograph

Analyzing photos has a lot in common with paintings. There are three methods on which photo visual analysis relies: description, reflection, and formal analysis. Historical analysis can be included as well, though it is optional.

  • Description . It implies looking closely at the photo and considering all the details. The description needs to be objective and consists of basic statements that don’t express an opinion.
Good descriptionBad description
The girl in the middle is the tallest one. She wears a white linen dress. The girl in the middle is the most beautiful among the three.
  • Reflection. For the next step, focus on the emotions that the photograph evokes. Here, every viewer will have a different opinion and feelings about the artwork. Knowing some historical context may be helpful to construct a thoughtful response.
  • Formal analysis . Think of the visual elements and principles. How are they represented in the photograph?
  • Historical analysis. For a contextual analysis, you need to pay attention to the external elements of the photograph. Make sure that you understand the environmental context in which the photo was taken. Under what historical circumstances was the picture made?

Photo Analysis Essay Tips

Now that we’ve talked about analyzing a photograph let’s look at some helpful tips that will help you write an essay.

✔️ Dos❌ Don’ts

Visual Analysis Essay on a Sculpture: Writing Tips

A sculpture analysis consists of the following parts:

  • Description . Include specific details, such as what the sculpture may represent. For instance, the human figure may be an athlete, an ancient God, a poet, etc. Consider their pose, body build, and attire.
  • Formal analysis . Here, visual elements and principles become the focus. Discuss the color, shape, technique, and medium.
  • Contextual analysis . If you decide to include a contextual analysis, you can talk about the sculpture’s function and how it conveys   ideas and sentiments of that period. Mention its historical and cultural importance.

When it comes to sculpture analysis, you may also want to collect technical data such as:

  • The size of the sculpture
  • Medium (the material)
  • The current condition (is it damaged, preserved as a fragment, or as a whole piece)
  • Display (Was a sculpture a part of an architectural setting, or was it an independent piece of work?)

For instance, if you were to do a visual analysis of Laocoön and His Sons , you could first look up such details:

  • Location: Discovered in a Roman vineyard in 1506
  • Current location: Vatican
  • Date: Hellenistic Period (323 BCE – 31 CE)
  • Size: Height 208 cm; Width 163 cm; Depth 112 cm
  • Material: Marble
  • Current condition: Missing several parts.

Visual Analysis Essay: Advertisement Analysis

Visuals are used in advertisements to attract attention or convince the public that they need what is being advertised. The purpose of a visual argument is to create interest. Advertisements use images to convey information and communicate with the audience.

When writing a visual analysis of an advertisement, pay attention to the following:

  • text elements,
  • illustrations,
  • composition.

All of this influences how the viewer perceives the information and reacts to it.

When you write about an advertisement, you conduct a rhetorical analysis of its visual elements. Visual rhetoric is mainly directed at analyzing images and extracting information from them. It helps to understand the use of typography, imagery, and the arrangement of elements on the page.

Think of the famous visual rhetoric examples such as the We can do it! poster or a Chanel №5 commercial. Both examples demonstrate how persuasive imagery has been used throughout history.

How to Write a Visual Analysis Paper on an Advertisement

The presentation of visual elements in advertising is essential. It helps to convince the audience. When you analyze visual arguments, always keep the rhetorical situation in mind. Here are some crucial elements to focus on:

Who is the advertisement targeted at?
What does the image try to convey to the audience?
How is the information presented? What colors are used? Are there any highlights or repetitions?
Does the image use any humor, celebrities, or cultural references to make the point?
Is there any text within the picture? If so, how does it work together with the image to create an intended effect?
Who are the characters of an advertisement? Where are they?
What are the implications behind the words used in the picture?

✅ How to Write a Visual Analysis Paper: Step by Step

Now, we’ll focus on the paper itself and how to structure it. But first, check out the list of topics and choose what suits you best.

Visual Analysis Essay Topics

There are a lot of artworks and advertisements that can be analyzed and viewed from different perspectives. Here are some essay topics on visual analysis that you may find helpful:

  • Analyze Gustav Klimt’s The Kiss (1907-1908.)
  • The theme of humanity and The Son of Man (1964) by René Magritte.
  • The use of visual elements in Almond Blossom by Vincent van Gogh (1888-1890.)
  • Identity and Seated Harlequin (1901) by Picasso .
  • Explore the themes of Paul Klee ’s The Tree of Houses , 1918.
  • Objectives, activities, and instructions of Pietro Perugino’s fresco The Delivery of the Keys to Saint Peter . 
  • Reflection on social issues of the time in Two Fridas by Frida Kahlo and Untitled by Ramses Younan.  
  • Analyze the importance of Mural (1943) by Jackson Pollock.  
  • The political message in John Gast’s painting American Progress (1872).
  • Describe the visual techniques used in Toy Pieta by Scott Avett .
  • The interpretation of the painting Indian Fire God by Frederic Remington.
  • Explore the historical significance and aesthetic meaning of Ognissanti Madonna by Giotto di Bondone .
  • Analyze different interpretations of The Three Dancers by Pablo Picasso .

Photography:

  • The idea behind Lindsay Key (1985) by Robert Mapplethorpe.
  • Explore the mythical appeal of Robert Capa’s photograph The Falling Soldier (Spain,1936) from Death in Making photobook.
  • Describe Two Boys with Fish (2018) from Faith series by Mario Macilau.
  • Kevin Carter’s Starving Child and Vulture (1993) as the representation of photojournalism.
  • The story behind Philippe Halsman’s Dali Atomicus , 1948.
  • Describe The Starving Boy in Uganda photograph by Mike Wells
  • Analyse the view of a historic disaster in San Francisco photograph by George R. Lawrence.
  • The statement behind Eddie Adams’s photo Shooting a Viet Cong Prisoner .
  • How is Steve McCurry’s perception of the world reflected in his photo Afghanistan Girl .
  • Analyze the reflection of Ansel Adams’s environmental philosophy in his photo Moon and Half Dome (1960).
  • Describe Girl on the Garda Lake (2016) by Giuseppe Milo.
  • Combination of internal geometry and true-to-life moments in Behind the Gare Saint Lazare by Henri Cartier-Bresson .
  • Modern art and Couple on Seat by Lynn Chadwick (1984.)
  • Analyze the biblical context of Pieta (1498-1499) by Michelangelo.
  • The use of shapes in Louise Bourgeois’ Spider (1996.)
  • Analysis of the symbolism behind The Thinker (1880) by Rodin.
  • The historical meaning of Fountain (1917) by Duchamp .
  • Analyze the Miniature Statue of Liberty by Willard Wigan 
  • The combination of Egyptian culture and classical Greek ideology in statue of Osiris-Antinous.  
  • Reflection of the civilization values in emperor Qin’s Terracotta Army . 
  • The aesthetic and philosophical significance of Michelangelo’s David .
  • Explore the controversial meaning of Damien Hirst’s sculpture For the Love of God (2007).
  • Analyze the elements of art and design used in The Thinker by August Rodin .
  • Symbolic elements in the Ancient Greek statues of Zeus .
  • Depiction of the fundamental aspects of Buddhism in The Parinirvana of Siddhartha/Shakyamuni.

Advertisement:

  • How Volkswagen : Think Small (1960) ad changed advertising.
  • Analyze the use of figures in California Milk Processor Board: Got Milk? (1993) ad campaign .
  • Analyze the use of colors in Coca-Cola — The Pause that Refreshes (1931.)
  • Explore the historical context of We Can Do It! (1942) campaign.
  • The importance of a slogan in 1947: A Diamond Is Forever by De Beers.
  • Examine the specifics of visual advert: dogs and their humans.  
  • Describe the use of visual techniques in Kentucky Fried Chicken company’s advertisement.
  • Analyze the multiple messages behind the print ad of JBL .
  • Discuss the methods used in Toyota Highlander advertisement .
  • Elucidation of people’s dependency on social networks in the advertising campaign Followers by Miller Lite.
  • The use of the visual arguments in Schlitz Brewing Company advertisement .
  • The role of colors and fonts in Viva la Juicy perfume advertisement .

Visual Analysis Essay Outline

You can use this art analysis template to structure your essay:

The picture shows the main steps in writing a visual analysis essay: introduction, main body, conclusion.

How to Start an Art Essay

Every analysis starts with an introduction. In the first paragraph, make sure that:

  • the reader knows that this essay is a visual analysis;
  • you have provided all the necessary background information about an artwork.

It’s also important to know how to introduce an artwork. If you’re dealing with a panting or a photograph, it’s better to integrate them into the first page of your analysis. This way, the reader can see the piece and use it as a reference while reading your paper.

Art Thesis Statement Examples & Tips

Formulating a thesis is an essential step in every essay. Depending on the purpose of your paper, you can either focus your visual analysis thesis statement on formal elements or connect it with the contextual meaning. 

To create a strong thesis, you should relate it to an artwork’s meaning, significance, or effect. Your interpretation should put out an argument that someone could potentially disagree with. 

  • For instance, you can consider how formal elements or principles impact the meaning of an artwork. Here are some options you can consider:
Focus on interpreting how formal elements and principles give meaning to the artwork.  In , the village is painted with dark colors, but the brightly lit windows create a sense of comfort.
Comment on the overall organization of an art piece. Van Gogh’s swirling sky directs the viewer’s eye around the painting.
Another option is to relate the painting to the other artworks you have studied or seen before. If we compare Munch’s to van Gogh’s  , we can see that a similar swirling technique was used to paint the sky.
  • If your focus is the contextual analysis, you can find the connection between the artwork and the artist’s personal life or a historical event.

How to Write Visual Analysis Body Paragraphs

Body paragraphs of formal analysis consist of two parts—the description and the analysis itself. Let’s take Klimt’s The Kiss as an example:

The painting shows an embracing couple concealed behind a large golden cloak. Two distinct parts constitute the image. First, the part of the cloak covering the man has a repeating geometric black and white motif. Meanwhile, the second part of the cloak, covering the woman, has flowers and circles on it.
The author uses predominantly warm shades such as gold and bronze brown. Spatial flatness using two-dimensional patterns was deliberately employed except at the couple’s exposed skin. Klimt was heavily influenced by the art of Japan, ancient Egypt, and Byzantine Ravenna, which preferred two-dimensional perspective styles to emphasize human subject matter.

The contextual analysis includes interpretation and evaluation.

Gustav Klimt’s  is the reflection of tenderness and passion Klimt was working on   during his Golden Phase. Within the paintings of that period, Klimt treats the human figures as two-dimensional. They are also all surrounded by flat, brightly composed, and highly ornamental decorations.
is a very significant piece for several reasons. It represents the apex of Klimt’s Golden Period and shows his distinctive style. The piece is also a fantastic example of the Art Nouveau movement.

Visual Analysis Essay Conclusion

When you work on the conclusion, try to conclude your paper without restating the thesis. At the end of your essay, you can present an interesting fact. You can also try to:

  • Compare an artwork to similar ones;
  • Contrast your own ideas on the piece with the reaction people had when it was first revealed.
  • Talk about an artwork’s significance to the culture and art in general.

📑 Visual Analysis Essay Example & Citation Tips

In this section of the article, we will share some tips on how to reference an artwork in a paper. We will also provide an essay example.

How to Reference a Painting in an Essay

When you work on visual analysis, it is important to know how to write the title of an artwork properly. Citing a painting, a photograph, or any other visual source, will require a little more information than citing a book or an article. Here is what you will need:

  • Size dimensions
  • Current location
  • Name of the piece
  • Artist’s name
  • Date when artwork was created

If you want to cite a painting or an artwork you saw online, you will also need:

  • The name of the website
  • Website URL
  • Page’s publication date
  • Date of your access

How to Properly Credit an Artwork in APA

Works you see in personWorks you see online
[Description of material]. 
Example: Picasso, P. (1905). [Oil canvas]. Metropolitan Museum Of Art, New York City, NY.
[Description of material].
Example: Picasso, P. (1905). [Oil canvas]. Metropolitan Museum Of Art, New York City, NY. The Met (n.d.). Retrieved from:

How to Properly Credit an Artwork in MLA

Works you see in personWorks you see online
or description.
Example: Monet, Claud. 1882, Art Institute of Chicago, Chicago
or description. , URL.
Example: Monet, Claud. 1882, Art Institute of Chicago, Chicago.

How to Properly Credit an Artwork in Chicago Format

Works you see in personWorks you see online

Example: Bacon, Francis. . 1953. Oil on canvas. 153cm x 118cm. Des Moines Art Center, Iowa.

Example: Bacon, Francis. . 1953. Oil on canvas. 153cm x 118cm. Des Moines Art Center, Iowa. Accessed July 24, 2020.

Finally, here’s a sample visual analysis of Rodin’s sculpture The Thinker in APA format. Feel free to download it below.

Many people believe that works of art are bound to be immortal. Indeed, some remarkable masterpieces have outlived their artists by many years, gaining more and more popularity with time. Among them is The Thinker, a brilliant sculpture made by Auguste Rodin, depicting a young, athletic man, immersed deep into his thoughts.

You can also look at the following essay samples to get even more ideas.

  • The Protestors Cartoon by Clay Bennett: Visual Analysis
  • Visual Analysis – Editorial Cartoon
  • Visual Analysis: “Dust Storm” Photo by Steve McCurry
  • Visual, Aural, Read & Write, Kinesthetic Analysis
  • Schlitz Brewing Company Advertisement: Visual Arguments Analysis

Thanks for reading through our article! We hope you found it helpful. Don’t hesitate to share it with your friends.

Further reading:

  • How to Write a Lab Report: Format, Tips, & Example
  • Literature Review Outline: Examples, Approaches, & Templates
  • How to Write a Research Paper Step by Step [2024 Upd.]
  • How to Write a Term Paper: The Ultimate Guide and Tips

❓ Visual Analysis FAQs

To write a visual argument essay, you need to use rhetorical analysis. Visual rhetoric is directed at analyzing images and extracting the information they contain. It helps to analyze the visuals and the arrangement of elements on the page.

A well-though contextual analysis will include:

1. formal analysis, 2. some information about the artist, 3. details on when and where the piece was created, 4. the social purpose of the work, 5. its cultural meaning.

It is better to include pictures  in the introduction  part of your paper. Make sure to cite them correctly according to the format you’re using. Don’t forget to add the website name, the URL, and the access date.

To analyze means not only to describe but also to evaluate and synthesize visual information. To do that, you need to learn about visual elements and principles and see how and why they are used within artworks.

🔍 References

  • Art History: University of North Carolina at Chapel Hill
  • Visual Analysis: Duke University
  • Writing a Formal Analysis in Art History: Hamilton College
  • Contextual Analysis: Pine-Richland School District
  • How to Analyze an Artwork: Student Art Guide
  • Introduction to Art Historical Analysis: Khan Academy
  • Guidelines for Analysis of Art: University of Arkansas at Little Rock
  • Elements of Art: Getty.edu
  • Formal or Critical Analysis: LibreTexts
  • Analyzing a Photograph: University of Oregon
  • Picture Composition Analysis and Photo Essay: University of Northern Iowa
  • Visual Analysis Guidelines: Skidmore College
  • How to Analyze Sculpture: NLA Design and Visual Arts: WordPress
  • Visual Rhetoric: Purdue University
  • Formal Visual Analysis: The Elements & Principles of Composition
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