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Types of Research – Explained with Examples

• By DiscoverPhDs
• October 2, 2020

Types of Research

Research is about using established methods to investigate a problem or question in detail with the aim of generating new knowledge about it.

It is a vital tool for scientific advancement because it allows researchers to prove or refute hypotheses based on clearly defined parameters, environments and assumptions. Due to this, it enables us to confidently contribute to knowledge as it allows research to be verified and replicated.

Knowing the types of research and what each of them focuses on will allow you to better plan your project, utilises the most appropriate methodologies and techniques and better communicate your findings to other researchers and supervisors.

Classification of Types of Research

There are various types of research that are classified according to their objective, depth of study, analysed data, time required to study the phenomenon and other factors. It’s important to note that a research project will not be limited to one type of research, but will likely use several.

According to its Purpose

Theoretical research.

Theoretical research, also referred to as pure or basic research, focuses on generating knowledge , regardless of its practical application. Here, data collection is used to generate new general concepts for a better understanding of a particular field or to answer a theoretical research question.

Results of this kind are usually oriented towards the formulation of theories and are usually based on documentary analysis, the development of mathematical formulas and the reflection of high-level researchers.

Applied Research

Here, the goal is to find strategies that can be used to address a specific research problem. Applied research draws on theory to generate practical scientific knowledge, and its use is very common in STEM fields such as engineering, computer science and medicine.

This type of research is subdivided into two types:

• Technological applied research : looks towards improving efficiency in a particular productive sector through the improvement of processes or machinery related to said productive processes.
• Scientific applied research : has predictive purposes. Through this type of research design, we can measure certain variables to predict behaviours useful to the goods and services sector, such as consumption patterns and viability of commercial projects.

According to your Depth of Scope

Exploratory research.

Exploratory research is used for the preliminary investigation of a subject that is not yet well understood or sufficiently researched. It serves to establish a frame of reference and a hypothesis from which an in-depth study can be developed that will enable conclusive results to be generated.

Because exploratory research is based on the study of little-studied phenomena, it relies less on theory and more on the collection of data to identify patterns that explain these phenomena.

Descriptive Research

The primary objective of descriptive research is to define the characteristics of a particular phenomenon without necessarily investigating the causes that produce it.

In this type of research, the researcher must take particular care not to intervene in the observed object or phenomenon, as its behaviour may change if an external factor is involved.

Explanatory Research

Explanatory research is the most common type of research method and is responsible for establishing cause-and-effect relationships that allow generalisations to be extended to similar realities. It is closely related to descriptive research, although it provides additional information about the observed object and its interactions with the environment.

Correlational Research

The purpose of this type of scientific research is to identify the relationship between two or more variables. A correlational study aims to determine whether a variable changes, how much the other elements of the observed system change.

According to the Type of Data Used

Qualitative research.

Qualitative methods are often used in the social sciences to collect, compare and interpret information, has a linguistic-semiotic basis and is used in techniques such as discourse analysis, interviews, surveys, records and participant observations.

In order to use statistical methods to validate their results, the observations collected must be evaluated numerically. Qualitative research, however, tends to be subjective, since not all data can be fully controlled. Therefore, this type of research design is better suited to extracting meaning from an event or phenomenon (the ‘why’) than its cause (the ‘how’).

Quantitative Research

Quantitative research study delves into a phenomena through quantitative data collection and using mathematical, statistical and computer-aided tools to measure them . This allows generalised conclusions to be projected over time.

According to the Degree of Manipulation of Variables

Experimental research.

It is about designing or replicating a phenomenon whose variables are manipulated under strictly controlled conditions in order to identify or discover its effect on another independent variable or object. The phenomenon to be studied is measured through study and control groups, and according to the guidelines of the scientific method.

Non-Experimental Research

Also known as an observational study, it focuses on the analysis of a phenomenon in its natural context. As such, the researcher does not intervene directly, but limits their involvement to measuring the variables required for the study. Due to its observational nature, it is often used in descriptive research.

Quasi-Experimental Research

It controls only some variables of the phenomenon under investigation and is therefore not entirely experimental. In this case, the study and the focus group cannot be randomly selected, but are chosen from existing groups or populations . This is to ensure the collected data is relevant and that the knowledge, perspectives and opinions of the population can be incorporated into the study.

According to the Type of Inference

Deductive investigation.

In this type of research, reality is explained by general laws that point to certain conclusions; conclusions are expected to be part of the premise of the research problem and considered correct if the premise is valid and the inductive method is applied correctly.

Inductive Research

In this type of research, knowledge is generated from an observation to achieve a generalisation. It is based on the collection of specific data to develop new theories.

Hypothetical-Deductive Investigation

It is based on observing reality to make a hypothesis, then use deduction to obtain a conclusion and finally verify or reject it through experience.

According to the Time in Which it is Carried Out

Longitudinal study (also referred to as diachronic research).

It is the monitoring of the same event, individual or group over a defined period of time. It aims to track changes in a number of variables and see how they evolve over time. It is often used in medical, psychological and social areas .

Cross-Sectional Study (also referred to as Synchronous Research)

Cross-sectional research design is used to observe phenomena, an individual or a group of research subjects at a given time.

According to The Sources of Information

Primary research.

This fundamental research type is defined by the fact that the data is collected directly from the source, that is, it consists of primary, first-hand information.

Secondary research

Unlike primary research, secondary research is developed with information from secondary sources, which are generally based on scientific literature and other documents compiled by another researcher.

According to How the Data is Obtained

Documentary (cabinet).

Documentary research, or secondary sources, is based on a systematic review of existing sources of information on a particular subject. This type of scientific research is commonly used when undertaking literature reviews or producing a case study.

Field research study involves the direct collection of information at the location where the observed phenomenon occurs.

From Laboratory

Laboratory research is carried out in a controlled environment in order to isolate a dependent variable and establish its relationship with other variables through scientific methods.

Mixed-Method: Documentary, Field and/or Laboratory

Mixed research methodologies combine results from both secondary (documentary) sources and primary sources through field or laboratory research.

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Methodology

• What Is a Research Design | Types, Guide & Examples

What Is a Research Design | Types, Guide & Examples

Published on June 7, 2021 by Shona McCombes . Revised on November 20, 2023 by Pritha Bhandari.

A research design is a strategy for answering your   research question  using empirical data. Creating a research design means making decisions about:

• Your overall research objectives and approach
• Whether you’ll rely on primary research or secondary research
• Your sampling methods or criteria for selecting subjects
• Your data collection methods
• The procedures you’ll follow to collect data
• Your data analysis methods

A well-planned research design helps ensure that your methods match your research objectives and that you use the right kind of analysis for your data.

Table of contents

Step 1: consider your aims and approach, step 2: choose a type of research design, step 3: identify your population and sampling method, step 4: choose your data collection methods, step 5: plan your data collection procedures, step 6: decide on your data analysis strategies, other interesting articles, frequently asked questions about research design.

• Introduction

Before you can start designing your research, you should already have a clear idea of the research question you want to investigate.

There are many different ways you could go about answering this question. Your research design choices should be driven by your aims and priorities—start by thinking carefully about what you want to achieve.

The first choice you need to make is whether you’ll take a qualitative or quantitative approach.

Qualitative research designs tend to be more flexible and inductive , allowing you to adjust your approach based on what you find throughout the research process.

Quantitative research designs tend to be more fixed and deductive , with variables and hypotheses clearly defined in advance of data collection.

It’s also possible to use a mixed-methods design that integrates aspects of both approaches. By combining qualitative and quantitative insights, you can gain a more complete picture of the problem you’re studying and strengthen the credibility of your conclusions.

Practical and ethical considerations when designing research

As well as scientific considerations, you need to think practically when designing your research. If your research involves people or animals, you also need to consider research ethics .

• How much time do you have to collect data and write up the research?
• Will you be able to gain access to the data you need (e.g., by travelling to a specific location or contacting specific people)?
• Do you have the necessary research skills (e.g., statistical analysis or interview techniques)?
• Will you need ethical approval ?

At each stage of the research design process, make sure that your choices are practically feasible.

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Within both qualitative and quantitative approaches, there are several types of research design to choose from. Each type provides a framework for the overall shape of your research.

Types of quantitative research designs

Quantitative designs can be split into four main types.

• Experimental and   quasi-experimental designs allow you to test cause-and-effect relationships
• Descriptive and correlational designs allow you to measure variables and describe relationships between them.

With descriptive and correlational designs, you can get a clear picture of characteristics, trends and relationships as they exist in the real world. However, you can’t draw conclusions about cause and effect (because correlation doesn’t imply causation ).

Experiments are the strongest way to test cause-and-effect relationships without the risk of other variables influencing the results. However, their controlled conditions may not always reflect how things work in the real world. They’re often also more difficult and expensive to implement.

Types of qualitative research designs

Qualitative designs are less strictly defined. This approach is about gaining a rich, detailed understanding of a specific context or phenomenon, and you can often be more creative and flexible in designing your research.

The table below shows some common types of qualitative design. They often have similar approaches in terms of data collection, but focus on different aspects when analyzing the data.

Your research design should clearly define who or what your research will focus on, and how you’ll go about choosing your participants or subjects.

In research, a population is the entire group that you want to draw conclusions about, while a sample is the smaller group of individuals you’ll actually collect data from.

Defining the population

A population can be made up of anything you want to study—plants, animals, organizations, texts, countries, etc. In the social sciences, it most often refers to a group of people.

For example, will you focus on people from a specific demographic, region or background? Are you interested in people with a certain job or medical condition, or users of a particular product?

The more precisely you define your population, the easier it will be to gather a representative sample.

• Sampling methods

Even with a narrowly defined population, it’s rarely possible to collect data from every individual. Instead, you’ll collect data from a sample.

To select a sample, there are two main approaches: probability sampling and non-probability sampling . The sampling method you use affects how confidently you can generalize your results to the population as a whole.

Probability sampling is the most statistically valid option, but it’s often difficult to achieve unless you’re dealing with a very small and accessible population.

For practical reasons, many studies use non-probability sampling, but it’s important to be aware of the limitations and carefully consider potential biases. You should always make an effort to gather a sample that’s as representative as possible of the population.

Case selection in qualitative research

In some types of qualitative designs, sampling may not be relevant.

For example, in an ethnography or a case study , your aim is to deeply understand a specific context, not to generalize to a population. Instead of sampling, you may simply aim to collect as much data as possible about the context you are studying.

In these types of design, you still have to carefully consider your choice of case or community. You should have a clear rationale for why this particular case is suitable for answering your research question .

For example, you might choose a case study that reveals an unusual or neglected aspect of your research problem, or you might choose several very similar or very different cases in order to compare them.

Data collection methods are ways of directly measuring variables and gathering information. They allow you to gain first-hand knowledge and original insights into your research problem.

You can choose just one data collection method, or use several methods in the same study.

Survey methods

Surveys allow you to collect data about opinions, behaviors, experiences, and characteristics by asking people directly. There are two main survey methods to choose from: questionnaires and interviews .

Observation methods

Observational studies allow you to collect data unobtrusively, observing characteristics, behaviors or social interactions without relying on self-reporting.

Observations may be conducted in real time, taking notes as you observe, or you might make audiovisual recordings for later analysis. They can be qualitative or quantitative.

Other methods of data collection

There are many other ways you might collect data depending on your field and topic.

If you’re not sure which methods will work best for your research design, try reading some papers in your field to see what kinds of data collection methods they used.

Secondary data

If you don’t have the time or resources to collect data from the population you’re interested in, you can also choose to use secondary data that other researchers already collected—for example, datasets from government surveys or previous studies on your topic.

With this raw data, you can do your own analysis to answer new research questions that weren’t addressed by the original study.

Using secondary data can expand the scope of your research, as you may be able to access much larger and more varied samples than you could collect yourself.

However, it also means you don’t have any control over which variables to measure or how to measure them, so the conclusions you can draw may be limited.

As well as deciding on your methods, you need to plan exactly how you’ll use these methods to collect data that’s consistent, accurate, and unbiased.

Planning systematic procedures is especially important in quantitative research, where you need to precisely define your variables and ensure your measurements are high in reliability and validity.

Operationalization

Some variables, like height or age, are easily measured. But often you’ll be dealing with more abstract concepts, like satisfaction, anxiety, or competence. Operationalization means turning these fuzzy ideas into measurable indicators.

If you’re using observations , which events or actions will you count?

If you’re using surveys , which questions will you ask and what range of responses will be offered?

You may also choose to use or adapt existing materials designed to measure the concept you’re interested in—for example, questionnaires or inventories whose reliability and validity has already been established.

Reliability and validity

Reliability means your results can be consistently reproduced, while validity means that you’re actually measuring the concept you’re interested in.

For valid and reliable results, your measurement materials should be thoroughly researched and carefully designed. Plan your procedures to make sure you carry out the same steps in the same way for each participant.

If you’re developing a new questionnaire or other instrument to measure a specific concept, running a pilot study allows you to check its validity and reliability in advance.

Sampling procedures

As well as choosing an appropriate sampling method , you need a concrete plan for how you’ll actually contact and recruit your selected sample.

That means making decisions about things like:

• How many participants do you need for an adequate sample size?
• What inclusion and exclusion criteria will you use to identify eligible participants?
• How will you contact your sample—by mail, online, by phone, or in person?

If you’re using a probability sampling method , it’s important that everyone who is randomly selected actually participates in the study. How will you ensure a high response rate?

If you’re using a non-probability method , how will you avoid research bias and ensure a representative sample?

Data management

It’s also important to create a data management plan for organizing and storing your data.

Will you need to transcribe interviews or perform data entry for observations? You should anonymize and safeguard any sensitive data, and make sure it’s backed up regularly.

Keeping your data well-organized will save time when it comes to analyzing it. It can also help other researchers validate and add to your findings (high replicability ).

On its own, raw data can’t answer your research question. The last step of designing your research is planning how you’ll analyze the data.

Quantitative data analysis

In quantitative research, you’ll most likely use some form of statistical analysis . With statistics, you can summarize your sample data, make estimates, and test hypotheses.

Using descriptive statistics , you can summarize your sample data in terms of:

• The distribution of the data (e.g., the frequency of each score on a test)
• The central tendency of the data (e.g., the mean to describe the average score)
• The variability of the data (e.g., the standard deviation to describe how spread out the scores are)

The specific calculations you can do depend on the level of measurement of your variables.

Using inferential statistics , you can:

• Make estimates about the population based on your sample data.
• Test hypotheses about a relationship between variables.

Regression and correlation tests look for associations between two or more variables, while comparison tests (such as t tests and ANOVAs ) look for differences in the outcomes of different groups.

Your choice of statistical test depends on various aspects of your research design, including the types of variables you’re dealing with and the distribution of your data.

Qualitative data analysis

In qualitative research, your data will usually be very dense with information and ideas. Instead of summing it up in numbers, you’ll need to comb through the data in detail, interpret its meanings, identify patterns, and extract the parts that are most relevant to your research question.

Two of the most common approaches to doing this are thematic analysis and discourse analysis .

There are many other ways of analyzing qualitative data depending on the aims of your research. To get a sense of potential approaches, try reading some qualitative research papers in your field.

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

A research design is a strategy for answering your   research question . It defines your overall approach and determines how you will collect and analyze data.

A well-planned research design helps ensure that your methods match your research aims, that you collect high-quality data, and that you use the right kind of analysis to answer your questions, utilizing credible sources . This allows you to draw valid , trustworthy conclusions.

Quantitative research designs can be divided into two main categories:

• Correlational and descriptive designs are used to investigate characteristics, averages, trends, and associations between variables.
• Experimental and quasi-experimental designs are used to test causal relationships .

Qualitative research designs tend to be more flexible. Common types of qualitative design include case study , ethnography , and grounded theory designs.

The priorities of a research design can vary depending on the field, but you usually have to specify:

• Your research questions and/or hypotheses
• Your overall approach (e.g., qualitative or quantitative )
• The type of design you’re using (e.g., a survey , experiment , or case study )
• Your data collection methods (e.g., questionnaires , observations)
• Your data collection procedures (e.g., operationalization , timing and data management)
• Your data analysis methods (e.g., statistical tests  or thematic analysis )

A sample is a subset of individuals from a larger population . Sampling means selecting the group that you will actually collect data from in your research. For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.

In statistics, sampling allows you to test a hypothesis about the characteristics of a population.

Operationalization means turning abstract conceptual ideas into measurable observations.

For example, the concept of social anxiety isn’t directly observable, but it can be operationally defined in terms of self-rating scores, behavioral avoidance of crowded places, or physical anxiety symptoms in social situations.

Before collecting data , it’s important to consider how you will operationalize the variables that you want to measure.

A research project is an academic, scientific, or professional undertaking to answer a research question . Research projects can take many forms, such as qualitative or quantitative , descriptive , longitudinal , experimental , or correlational . What kind of research approach you choose will depend on your topic.

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A Comprehensive Guide to Different Types of Research

Updated: June 19, 2024

Published: June 15, 2024

When embarking on a research project, selecting the right methodology can be the difference between success and failure. With various methods available, each suited to different types of research, it’s essential you make an informed choice. This blog post will provide tips on how to choose a research methodology that best fits your research goals .

We’ll start with definitions: Research is the systematic process of exploring, investigating, and discovering new information or validating existing knowledge. It involves defining questions, collecting data, analyzing results, and drawing conclusions.

Meanwhile, a research methodology is a structured plan that outlines how your research is to be conducted. A complete methodology should detail the strategies, processes, and techniques you plan to use for your data collection and analysis.

Research Methods

The first step of a research methodology is to identify a focused research topic, which is the question you seek to answer. By setting clear boundaries on the scope of your research, you can concentrate on specific aspects of a problem without being overwhelmed by information. This will produce more accurate findings. 

Along with clarifying your research topic, your methodology should also address your research methods. Let’s look at the four main types of research: descriptive, correlational, experimental, and diagnostic.

Descriptive Research

Descriptive research is an approach designed to describe the characteristics of a population systematically and accurately. This method focuses on answering “what” questions by providing detailed observations about the subject. Descriptive research employs surveys, observational studies , and case studies to gather qualitative or quantitative data. 

A real-world example of descriptive research is a survey investigating consumer behavior toward a competitor’s product. By analyzing the survey results, the company can gather detailed insights into how consumers perceive a competitor’s product, which can inform their marketing strategies and product development.

Correlational Research

Correlational research examines the statistical relationship between two or more variables to determine whether a relationship exists. Correlational research is particularly useful when ethical or practical constraints prevent experimental manipulation. It is often employed in fields such as psychology, education, and health sciences to provide insights into complex real-world interactions, helping to develop theories and inform further experimental research.

An example of correlational research is the study of the relationship between smoking and lung cancer. Researchers observe and collect data on individuals’ smoking habits and the incidence of lung cancer to determine if there is a correlation between the two variables. This type of research helps identify patterns and relationships, indicating whether increased smoking is associated with higher rates of lung cancer.

Experimental Research

Experimental research is a scientific approach where researchers manipulate one or more independent variables to observe their effect on a dependent variable. This method is designed to establish cause-and-effect relationships. Fields like psychology , medicine, and social sciences frequently employ experimental research to test hypotheses and theories under controlled conditions. 

A real-world example of experimental research is Pavlov’s Dog experiment. In this experiment, Ivan Pavlov demonstrated classical conditioning by ringing a bell each time he fed his dogs. After repeating this process multiple times, the dogs began to salivate just by hearing the bell, even when no food was presented. This experiment helped to illustrate how certain stimuli can elicit specific responses through associative learning.

Diagnostic Research

Diagnostic research tries to accurately diagnose a problem by identifying its underlying causes. This type of research is crucial for understanding complex situations where a precise diagnosis is necessary for formulating effective solutions. It involves methods such as case studies and data analysis and often integrates both qualitative and quantitative data to provide a comprehensive view of the issue at hand. 

An example of diagnostic research is studying the causes of a specific illness outbreak. During an outbreak of a respiratory virus, researchers might conduct diagnostic research to determine the factors contributing to the spread of the virus. This could involve analyzing patient data, testing environmental samples, and evaluating potential sources of infection. The goal is to identify the root causes and contributing factors to develop effective containment and prevention strategies.

Using an established research method is imperative, no matter if you are researching for marketing , technology , healthcare , engineering, or social science. A methodology lends legitimacy to your research by ensuring your data is both consistent and credible. A well-defined methodology also enhances the reliability and validity of the research findings, which is crucial for drawing accurate and meaningful conclusions. 

Additionally, methodologies help researchers stay focused and on track, limiting the scope of the study to relevant questions and objectives. This not only improves the quality of the research but also ensures that the study can be replicated and verified by other researchers, further solidifying its scientific value.

How to Choose a Research Methodology

Choosing the best research methodology for your project involves several key steps to ensure that your approach aligns with your research goals and questions. Here’s a simplified guide to help you make the best choice.

Understand Your Goals

Clearly define the objectives of your research. What do you aim to discover, prove, or understand? Understanding your goals helps in selecting a methodology that aligns with your research purpose.

Consider the Nature of Your Data

Determine whether your research will involve numerical data, textual data, or both. Quantitative methods are best for numerical data, while qualitative methods are suitable for textual or thematic data.

Understand the Purpose of Each Methodology

Becoming familiar with the four types of research – descriptive, correlational, experimental, and diagnostic – will enable you to select the most appropriate method for your research. Many times, you will want to use a combination of methods to gather meaningful data. 

Evaluate Resources and Constraints

Consider the resources available to you, including time, budget, and access to data. Some methodologies may require more resources or longer timeframes to implement effectively.

Review Similar Studies

Look at previous research in your field to see which methodologies were successful. This can provide insights and help you choose a proven approach.

By following these steps, you can select a research methodology that best fits your project’s requirements and ensures robust, credible results.

Completing Your Research Project

Upon completing your research, the next critical step is to analyze and interpret the data you’ve collected. This involves summarizing the key findings, identifying patterns, and determining how these results address your initial research questions. By thoroughly examining the data, you can draw meaningful conclusions that contribute to the body of knowledge in your field. 

It’s essential that you present these findings clearly and concisely, using charts, graphs, and tables to enhance comprehension. Furthermore, discuss the implications of your results, any limitations encountered during the study, and how your findings align with or challenge existing theories.

Your research project should conclude with a strong statement that encapsulates the essence of your research and its broader impact. This final section should leave readers with a clear understanding of the value of your work and inspire continued exploration and discussion in the field.

Now that you know how to perform quality research , it’s time to get started! Applying the right research methodologies can make a significant difference in the accuracy and reliability of your findings. Remember, the key to successful research is not just in collecting data, but in analyzing it thoughtfully and systematically to draw meaningful conclusions. So, dive in, explore, and contribute to the ever-growing body of knowledge with confidence. Happy researching!

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What is Research? Definition, Types, Methods, and Examples

Academic research is a methodical way of exploring new ideas or understanding things we already know. It involves gathering and studying information to answer questions or test ideas and requires careful thinking and persistence to reach meaningful conclusions. Let’s try to understand what research is.   

Table of Contents

Why is research important?    

Whether it’s doing experiments, analyzing data, or studying old documents, research helps us learn more about the world. Without it, we rely on guesswork and hearsay, often leading to mistakes and misconceptions. By using systematic methods, research helps us see things clearly, free from biases. (1)   

What is the purpose of research?  

In the real world, academic research is also a key driver of innovation. It brings many benefits, such as creating valuable opportunities and fostering partnerships between academia and industry. By turning research into products and services, science makes meaningful improvements to people’s lives and boosts the economy. (2)(3)  

What are the characteristics of research?    

The research process collects accurate information systematically. Logic is used to analyze the collected data and find insights. Checking the collected data thoroughly ensures accuracy. Research also leads to new questions using existing data.   

Accuracy is key in research, which requires precise data collection and analysis. In scientific research, laboratories ensure accuracy by carefully calibrating instruments and controlling experiments. Every step is checked to maintain integrity, from instruments to final results. Accuracy gives reliable insights, which in turn help advance knowledge.   

Types of research    

The different forms of research serve distinct purposes in expanding knowledge and understanding:    

• Exploratory research ventures into uncharted territories, exploring new questions or problem areas without aiming for conclusive answers. For instance, a study may delve into unexplored market segments to better understand consumer behaviour patterns.   
• Descriptive research delves into current issues by collecting and analyzing data to describe the behaviour of a sample population. For instance, a survey may investigate millennials’ spending habits to gain insights into their purchasing behaviours.   
• Explanatory research, also known as causal research, seeks to understand the impact of specific changes in existing procedures. An example might be a study examining how changes in drug dosage over some time improve patients’ health.   
• Correlational research examines connections between two sets of data to uncover meaningful relationships. For instance, a study may analyze the relationship between advertising spending and sales revenue.   
• Theoretical research deepens existing knowledge without attempting to solve specific problems. For example, a study may explore theoretical frameworks to understand the underlying principles of human behaviour.   
• Applied research focuses on real-world issues and aims to provide practical solutions. An example could be a study investigating the effectiveness of a new teaching method in improving student performance in schools.  (4)

Types of research methods

• Qualitative Method: Qualitative research gathers non-numerical data through interactions with participants. Methods include one-to-one interviews, focus groups, ethnographic studies, text analysis, and case studies. For example, a researcher interviews cancer patients to understand how different treatments impact their lives emotionally.    
• Quantitative Method: Quantitative methods deal with numbers and measurable data to understand relationships between variables. They use systematic methods to investigate events and aim to explain or predict outcomes. For example, Researchers study how exercise affects heart health by measuring variables like heart rate and blood pressure in a large group before and after an exercise program. (5)  

Basic steps involved in the research process    

Here are the basic steps to help you understand the research process:   

• Choose your topic: Decide the specific subject or area that you want to study and investigate. This decision is the foundation of your research journey.   
• Find information: Look for information related to your research topic. You can search in journals, books, online, or ask experts for help.   
• Assess your sources: Make sure the information you find is reliable and trustworthy. Check the author’s credentials and the publication date.   
• Take notes: Write down important information from your sources that you can use in your research.   
• Write your paper: Use your notes to write your research paper. Broadly, start with an introduction, then write the body of your paper, and finish with a conclusion.   
• Cite your sources: Give credit to the sources you used by including citations in your paper.   
• Proofread: Check your paper thoroughly for any errors in spelling, grammar, or punctuation before you submit it. (6)

How to ensure research accuracy?  

Ensuring accuracy in research is a mix of several essential steps:    

• Clarify goals: Start by defining clear objectives for your research. Identify your research question, hypothesis, and variables of interest. This clarity will help guide your data collection and analysis methods, ensuring that your research stays focused and purposeful.   
• Use reliable data: Select trustworthy sources for your information, whether they are primary data collected by you or secondary data obtained from other sources. For example, if you’re studying climate change, use data from reputable scientific organizations with transparent methodologies.   
• Validate data: Validate your data to ensure it meets the standards of your research project. Check for errors, outliers, and inconsistencies at different stages, such as during data collection, entry, cleaning, or analysis.    
• Document processes: Documenting your data collection and analysis processes is essential for transparency and reproducibility. Record details such as data collection methods, cleaning procedures, and analysis techniques used. This documentation not only helps you keep track of your research but also enables others to understand and replicate your work.   
• Review results: Finally, review and verify your research findings to confirm their accuracy and reliability. Double-check your analyses, cross-reference your data, and seek feedback from peers or supervisors. (7) 

Research is crucial for better understanding our world and for social and economic growth. By following ethical guidelines and ensuring accuracy, researchers play a critical role in driving this progress, whether through exploring new topics or deepening existing knowledge.   

References:  

• Why is Research Important – Introductory Psychology – Washington State University  
• The Role Of Scientific Research In Driving Business Innovation – Forbes  
• Innovation – Royal Society  
• Types of Research – Definition & Methods – Bachelor Print  
• What Is Qualitative vs. Quantitative Study? – National University  
• Basic Steps in the Research Process – North Hennepin Community College  
• Best Practices for Ensuring Data Accuracy in Research – LinkedIn  

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• USC Libraries
• Research Guides

Organizing Your Social Sciences Research Paper

• Types of Research Designs
• Purpose of Guide
• Design Flaws to Avoid
• Independent and Dependent Variables
• Glossary of Research Terms
• Reading Research Effectively
• Narrowing a Topic Idea
• Broadening a Topic Idea
• Extending the Timeliness of a Topic Idea
• Academic Writing Style
• Applying Critical Thinking
• Choosing a Title
• Making an Outline
• Paragraph Development
• Research Process Video Series
• Executive Summary
• The C.A.R.S. Model
• Background Information
• The Research Problem/Question
• Theoretical Framework
• Citation Tracking
• Content Alert Services
• Evaluating Sources
• Primary Sources
• Secondary Sources
• Tiertiary Sources
• Scholarly vs. Popular Publications
• Qualitative Methods
• Quantitative Methods
• Insiderness
• Using Non-Textual Elements
• Limitations of the Study
• Common Grammar Mistakes
• Writing Concisely
• Avoiding Plagiarism
• Footnotes or Endnotes?
• Further Readings
• Generative AI and Writing
• USC Libraries Tutorials and Other Guides
• Bibliography

Introduction

Before beginning your paper, you need to decide how you plan to design the study .

The research design refers to the overall strategy and analytical approach that you have chosen in order to integrate, in a coherent and logical way, the different components of the study, thus ensuring that the research problem will be thoroughly investigated. It constitutes the blueprint for the collection, measurement, and interpretation of information and data. Note that the research problem determines the type of design you choose, not the other way around!

De Vaus, D. A. Research Design in Social Research . London: SAGE, 2001; Trochim, William M.K. Research Methods Knowledge Base. 2006.

General Structure and Writing Style

The function of a research design is to ensure that the evidence obtained enables you to effectively address the research problem logically and as unambiguously as possible . In social sciences research, obtaining information relevant to the research problem generally entails specifying the type of evidence needed to test the underlying assumptions of a theory, to evaluate a program, or to accurately describe and assess meaning related to an observable phenomenon.

With this in mind, a common mistake made by researchers is that they begin their investigations before they have thought critically about what information is required to address the research problem. Without attending to these design issues beforehand, the overall research problem will not be adequately addressed and any conclusions drawn will run the risk of being weak and unconvincing. As a consequence, the overall validity of the study will be undermined.

The length and complexity of describing the research design in your paper can vary considerably, but any well-developed description will achieve the following :

• Identify the research problem clearly and justify its selection, particularly in relation to any valid alternative designs that could have been used,
• Review and synthesize previously published literature associated with the research problem,
• Clearly and explicitly specify hypotheses [i.e., research questions] central to the problem,
• Effectively describe the information and/or data which will be necessary for an adequate testing of the hypotheses and explain how such information and/or data will be obtained, and
• Describe the methods of analysis to be applied to the data in determining whether or not the hypotheses are true or false.

The research design is usually incorporated into the introduction of your paper . You can obtain an overall sense of what to do by reviewing studies that have utilized the same research design [e.g., using a case study approach]. This can help you develop an outline to follow for your own paper.

NOTE: Use the SAGE Research Methods Online and Cases and the SAGE Research Methods Videos databases to search for scholarly resources on how to apply specific research designs and methods . The Research Methods Online database contains links to more than 175,000 pages of SAGE publisher's book, journal, and reference content on quantitative, qualitative, and mixed research methodologies. Also included is a collection of case studies of social research projects that can be used to help you better understand abstract or complex methodological concepts. The Research Methods Videos database contains hours of tutorials, interviews, video case studies, and mini-documentaries covering the entire research process.

Creswell, John W. and J. David Creswell. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches . 5th edition. Thousand Oaks, CA: Sage, 2018; De Vaus, D. A. Research Design in Social Research . London: SAGE, 2001; Gorard, Stephen. Research Design: Creating Robust Approaches for the Social Sciences . Thousand Oaks, CA: Sage, 2013; Leedy, Paul D. and Jeanne Ellis Ormrod. Practical Research: Planning and Design . Tenth edition. Boston, MA: Pearson, 2013; Vogt, W. Paul, Dianna C. Gardner, and Lynne M. Haeffele. When to Use What Research Design . New York: Guilford, 2012.

Action Research Design

Definition and Purpose

The essentials of action research design follow a characteristic cycle whereby initially an exploratory stance is adopted, where an understanding of a problem is developed and plans are made for some form of interventionary strategy. Then the intervention is carried out [the "action" in action research] during which time, pertinent observations are collected in various forms. The new interventional strategies are carried out, and this cyclic process repeats, continuing until a sufficient understanding of [or a valid implementation solution for] the problem is achieved. The protocol is iterative or cyclical in nature and is intended to foster deeper understanding of a given situation, starting with conceptualizing and particularizing the problem and moving through several interventions and evaluations.

What do these studies tell you ?

• This is a collaborative and adaptive research design that lends itself to use in work or community situations.
• Design focuses on pragmatic and solution-driven research outcomes rather than testing theories.
• When practitioners use action research, it has the potential to increase the amount they learn consciously from their experience; the action research cycle can be regarded as a learning cycle.
• Action research studies often have direct and obvious relevance to improving practice and advocating for change.
• There are no hidden controls or preemption of direction by the researcher.

What these studies don't tell you ?

• It is harder to do than conducting conventional research because the researcher takes on responsibilities of advocating for change as well as for researching the topic.
• Action research is much harder to write up because it is less likely that you can use a standard format to report your findings effectively [i.e., data is often in the form of stories or observation].
• Personal over-involvement of the researcher may bias research results.
• The cyclic nature of action research to achieve its twin outcomes of action [e.g. change] and research [e.g. understanding] is time-consuming and complex to conduct.
• Advocating for change usually requires buy-in from study participants.

Coghlan, David and Mary Brydon-Miller. The Sage Encyclopedia of Action Research . Thousand Oaks, CA:  Sage, 2014; Efron, Sara Efrat and Ruth Ravid. Action Research in Education: A Practical Guide . New York: Guilford, 2013; Gall, Meredith. Educational Research: An Introduction . Chapter 18, Action Research. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007; Gorard, Stephen. Research Design: Creating Robust Approaches for the Social Sciences . Thousand Oaks, CA: Sage, 2013; Kemmis, Stephen and Robin McTaggart. “Participatory Action Research.” In Handbook of Qualitative Research . Norman Denzin and Yvonna S. Lincoln, eds. 2nd ed. (Thousand Oaks, CA: SAGE, 2000), pp. 567-605; McNiff, Jean. Writing and Doing Action Research . London: Sage, 2014; Reason, Peter and Hilary Bradbury. Handbook of Action Research: Participative Inquiry and Practice . Thousand Oaks, CA: SAGE, 2001.

Case Study Design

A case study is an in-depth study of a particular research problem rather than a sweeping statistical survey or comprehensive comparative inquiry. It is often used to narrow down a very broad field of research into one or a few easily researchable examples. The case study research design is also useful for testing whether a specific theory and model actually applies to phenomena in the real world. It is a useful design when not much is known about an issue or phenomenon.

• Approach excels at bringing us to an understanding of a complex issue through detailed contextual analysis of a limited number of events or conditions and their relationships.
• A researcher using a case study design can apply a variety of methodologies and rely on a variety of sources to investigate a research problem.
• Design can extend experience or add strength to what is already known through previous research.
• Social scientists, in particular, make wide use of this research design to examine contemporary real-life situations and provide the basis for the application of concepts and theories and the extension of methodologies.
• The design can provide detailed descriptions of specific and rare cases.
• A single or small number of cases offers little basis for establishing reliability or to generalize the findings to a wider population of people, places, or things.
• Intense exposure to the study of a case may bias a researcher's interpretation of the findings.
• Design does not facilitate assessment of cause and effect relationships.
• Vital information may be missing, making the case hard to interpret.
• The case may not be representative or typical of the larger problem being investigated.
• If the criteria for selecting a case is because it represents a very unusual or unique phenomenon or problem for study, then your interpretation of the findings can only apply to that particular case.

Case Studies. Writing@CSU. Colorado State University; Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 4, Flexible Methods: Case Study Design. 2nd ed. New York: Columbia University Press, 1999; Gerring, John. “What Is a Case Study and What Is It Good for?” American Political Science Review 98 (May 2004): 341-354; Greenhalgh, Trisha, editor. Case Study Evaluation: Past, Present and Future Challenges . Bingley, UK: Emerald Group Publishing, 2015; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Stake, Robert E. The Art of Case Study Research . Thousand Oaks, CA: SAGE, 1995; Yin, Robert K. Case Study Research: Design and Theory . Applied Social Research Methods Series, no. 5. 3rd ed. Thousand Oaks, CA: SAGE, 2003.

Causal Design

Causality studies may be thought of as understanding a phenomenon in terms of conditional statements in the form, “If X, then Y.” This type of research is used to measure what impact a specific change will have on existing norms and assumptions. Most social scientists seek causal explanations that reflect tests of hypotheses. Causal effect (nomothetic perspective) occurs when variation in one phenomenon, an independent variable, leads to or results, on average, in variation in another phenomenon, the dependent variable.

Conditions necessary for determining causality:

• Empirical association -- a valid conclusion is based on finding an association between the independent variable and the dependent variable.
• Appropriate time order -- to conclude that causation was involved, one must see that cases were exposed to variation in the independent variable before variation in the dependent variable.
• Nonspuriousness -- a relationship between two variables that is not due to variation in a third variable.
• Causality research designs assist researchers in understanding why the world works the way it does through the process of proving a causal link between variables and by the process of eliminating other possibilities.
• Replication is possible.
• There is greater confidence the study has internal validity due to the systematic subject selection and equity of groups being compared.
• Not all relationships are causal! The possibility always exists that, by sheer coincidence, two unrelated events appear to be related [e.g., Punxatawney Phil could accurately predict the duration of Winter for five consecutive years but, the fact remains, he's just a big, furry rodent].
• Conclusions about causal relationships are difficult to determine due to a variety of extraneous and confounding variables that exist in a social environment. This means causality can only be inferred, never proven.
• If two variables are correlated, the cause must come before the effect. However, even though two variables might be causally related, it can sometimes be difficult to determine which variable comes first and, therefore, to establish which variable is the actual cause and which is the  actual effect.

Beach, Derek and Rasmus Brun Pedersen. Causal Case Study Methods: Foundations and Guidelines for Comparing, Matching, and Tracing . Ann Arbor, MI: University of Michigan Press, 2016; Bachman, Ronet. The Practice of Research in Criminology and Criminal Justice . Chapter 5, Causation and Research Designs. 3rd ed. Thousand Oaks, CA: Pine Forge Press, 2007; Brewer, Ernest W. and Jennifer Kubn. “Causal-Comparative Design.” In Encyclopedia of Research Design . Neil J. Salkind, editor. (Thousand Oaks, CA: Sage, 2010), pp. 125-132; Causal Research Design: Experimentation. Anonymous SlideShare Presentation; Gall, Meredith. Educational Research: An Introduction . Chapter 11, Nonexperimental Research: Correlational Designs. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007; Trochim, William M.K. Research Methods Knowledge Base. 2006.

Cohort Design

Often used in the medical sciences, but also found in the applied social sciences, a cohort study generally refers to a study conducted over a period of time involving members of a population which the subject or representative member comes from, and who are united by some commonality or similarity. Using a quantitative framework, a cohort study makes note of statistical occurrence within a specialized subgroup, united by same or similar characteristics that are relevant to the research problem being investigated, rather than studying statistical occurrence within the general population. Using a qualitative framework, cohort studies generally gather data using methods of observation. Cohorts can be either "open" or "closed."

• Open Cohort Studies [dynamic populations, such as the population of Los Angeles] involve a population that is defined just by the state of being a part of the study in question (and being monitored for the outcome). Date of entry and exit from the study is individually defined, therefore, the size of the study population is not constant. In open cohort studies, researchers can only calculate rate based data, such as, incidence rates and variants thereof.
• Closed Cohort Studies [static populations, such as patients entered into a clinical trial] involve participants who enter into the study at one defining point in time and where it is presumed that no new participants can enter the cohort. Given this, the number of study participants remains constant (or can only decrease).
• The use of cohorts is often mandatory because a randomized control study may be unethical. For example, you cannot deliberately expose people to asbestos, you can only study its effects on those who have already been exposed. Research that measures risk factors often relies upon cohort designs.
• Because cohort studies measure potential causes before the outcome has occurred, they can demonstrate that these “causes” preceded the outcome, thereby avoiding the debate as to which is the cause and which is the effect.
• Cohort analysis is highly flexible and can provide insight into effects over time and related to a variety of different types of changes [e.g., social, cultural, political, economic, etc.].
• Either original data or secondary data can be used in this design.
• In cases where a comparative analysis of two cohorts is made [e.g., studying the effects of one group exposed to asbestos and one that has not], a researcher cannot control for all other factors that might differ between the two groups. These factors are known as confounding variables.
• Cohort studies can end up taking a long time to complete if the researcher must wait for the conditions of interest to develop within the group. This also increases the chance that key variables change during the course of the study, potentially impacting the validity of the findings.
• Due to the lack of randominization in the cohort design, its external validity is lower than that of study designs where the researcher randomly assigns participants.

Healy P, Devane D. “Methodological Considerations in Cohort Study Designs.” Nurse Researcher 18 (2011): 32-36; Glenn, Norval D, editor. Cohort Analysis . 2nd edition. Thousand Oaks, CA: Sage, 2005; Levin, Kate Ann. Study Design IV: Cohort Studies. Evidence-Based Dentistry 7 (2003): 51–52; Payne, Geoff. “Cohort Study.” In The SAGE Dictionary of Social Research Methods . Victor Jupp, editor. (Thousand Oaks, CA: Sage, 2006), pp. 31-33; Study Design 101. Himmelfarb Health Sciences Library. George Washington University, November 2011; Cohort Study. Wikipedia.

Cross-Sectional Design

Cross-sectional research designs have three distinctive features: no time dimension; a reliance on existing differences rather than change following intervention; and, groups are selected based on existing differences rather than random allocation. The cross-sectional design can only measure differences between or from among a variety of people, subjects, or phenomena rather than a process of change. As such, researchers using this design can only employ a relatively passive approach to making causal inferences based on findings.

• Cross-sectional studies provide a clear 'snapshot' of the outcome and the characteristics associated with it, at a specific point in time.
• Unlike an experimental design, where there is an active intervention by the researcher to produce and measure change or to create differences, cross-sectional designs focus on studying and drawing inferences from existing differences between people, subjects, or phenomena.
• Entails collecting data at and concerning one point in time. While longitudinal studies involve taking multiple measures over an extended period of time, cross-sectional research is focused on finding relationships between variables at one moment in time.
• Groups identified for study are purposely selected based upon existing differences in the sample rather than seeking random sampling.
• Cross-section studies are capable of using data from a large number of subjects and, unlike observational studies, is not geographically bound.
• Can estimate prevalence of an outcome of interest because the sample is usually taken from the whole population.
• Because cross-sectional designs generally use survey techniques to gather data, they are relatively inexpensive and take up little time to conduct.
• Finding people, subjects, or phenomena to study that are very similar except in one specific variable can be difficult.
• Results are static and time bound and, therefore, give no indication of a sequence of events or reveal historical or temporal contexts.
• Studies cannot be utilized to establish cause and effect relationships.
• This design only provides a snapshot of analysis so there is always the possibility that a study could have differing results if another time-frame had been chosen.
• There is no follow up to the findings.

Bethlehem, Jelke. "7: Cross-sectional Research." In Research Methodology in the Social, Behavioural and Life Sciences . Herman J Adèr and Gideon J Mellenbergh, editors. (London, England: Sage, 1999), pp. 110-43; Bourque, Linda B. “Cross-Sectional Design.” In  The SAGE Encyclopedia of Social Science Research Methods . Michael S. Lewis-Beck, Alan Bryman, and Tim Futing Liao. (Thousand Oaks, CA: 2004), pp. 230-231; Hall, John. “Cross-Sectional Survey Design.” In Encyclopedia of Survey Research Methods . Paul J. Lavrakas, ed. (Thousand Oaks, CA: Sage, 2008), pp. 173-174; Helen Barratt, Maria Kirwan. Cross-Sectional Studies: Design Application, Strengths and Weaknesses of Cross-Sectional Studies. Healthknowledge, 2009. Cross-Sectional Study. Wikipedia.

Descriptive Design

Descriptive research designs help provide answers to the questions of who, what, when, where, and how associated with a particular research problem; a descriptive study cannot conclusively ascertain answers to why. Descriptive research is used to obtain information concerning the current status of the phenomena and to describe "what exists" with respect to variables or conditions in a situation.

• The subject is being observed in a completely natural and unchanged natural environment. True experiments, whilst giving analyzable data, often adversely influence the normal behavior of the subject [a.k.a., the Heisenberg effect whereby measurements of certain systems cannot be made without affecting the systems].
• Descriptive research is often used as a pre-cursor to more quantitative research designs with the general overview giving some valuable pointers as to what variables are worth testing quantitatively.
• If the limitations are understood, they can be a useful tool in developing a more focused study.
• Descriptive studies can yield rich data that lead to important recommendations in practice.
• Appoach collects a large amount of data for detailed analysis.
• The results from a descriptive research cannot be used to discover a definitive answer or to disprove a hypothesis.
• Because descriptive designs often utilize observational methods [as opposed to quantitative methods], the results cannot be replicated.
• The descriptive function of research is heavily dependent on instrumentation for measurement and observation.

Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 5, Flexible Methods: Descriptive Research. 2nd ed. New York: Columbia University Press, 1999; Given, Lisa M. "Descriptive Research." In Encyclopedia of Measurement and Statistics . Neil J. Salkind and Kristin Rasmussen, editors. (Thousand Oaks, CA: Sage, 2007), pp. 251-254; McNabb, Connie. Descriptive Research Methodologies. Powerpoint Presentation; Shuttleworth, Martyn. Descriptive Research Design, September 26, 2008; Erickson, G. Scott. "Descriptive Research Design." In New Methods of Market Research and Analysis . (Northampton, MA: Edward Elgar Publishing, 2017), pp. 51-77; Sahin, Sagufta, and Jayanta Mete. "A Brief Study on Descriptive Research: Its Nature and Application in Social Science." International Journal of Research and Analysis in Humanities 1 (2021): 11; K. Swatzell and P. Jennings. “Descriptive Research: The Nuts and Bolts.” Journal of the American Academy of Physician Assistants 20 (2007), pp. 55-56; Kane, E. Doing Your Own Research: Basic Descriptive Research in the Social Sciences and Humanities . London: Marion Boyars, 1985.

Experimental Design

A blueprint of the procedure that enables the researcher to maintain control over all factors that may affect the result of an experiment. In doing this, the researcher attempts to determine or predict what may occur. Experimental research is often used where there is time priority in a causal relationship (cause precedes effect), there is consistency in a causal relationship (a cause will always lead to the same effect), and the magnitude of the correlation is great. The classic experimental design specifies an experimental group and a control group. The independent variable is administered to the experimental group and not to the control group, and both groups are measured on the same dependent variable. Subsequent experimental designs have used more groups and more measurements over longer periods. True experiments must have control, randomization, and manipulation.

• Experimental research allows the researcher to control the situation. In so doing, it allows researchers to answer the question, “What causes something to occur?”
• Permits the researcher to identify cause and effect relationships between variables and to distinguish placebo effects from treatment effects.
• Experimental research designs support the ability to limit alternative explanations and to infer direct causal relationships in the study.
• Approach provides the highest level of evidence for single studies.
• The design is artificial, and results may not generalize well to the real world.
• The artificial settings of experiments may alter the behaviors or responses of participants.
• Experimental designs can be costly if special equipment or facilities are needed.
• Some research problems cannot be studied using an experiment because of ethical or technical reasons.
• Difficult to apply ethnographic and other qualitative methods to experimentally designed studies.

Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 7, Flexible Methods: Experimental Research. 2nd ed. New York: Columbia University Press, 1999; Chapter 2: Research Design, Experimental Designs. School of Psychology, University of New England, 2000; Chow, Siu L. "Experimental Design." In Encyclopedia of Research Design . Neil J. Salkind, editor. (Thousand Oaks, CA: Sage, 2010), pp. 448-453; "Experimental Design." In Social Research Methods . Nicholas Walliman, editor. (London, England: Sage, 2006), pp, 101-110; Experimental Research. Research Methods by Dummies. Department of Psychology. California State University, Fresno, 2006; Kirk, Roger E. Experimental Design: Procedures for the Behavioral Sciences . 4th edition. Thousand Oaks, CA: Sage, 2013; Trochim, William M.K. Experimental Design. Research Methods Knowledge Base. 2006; Rasool, Shafqat. Experimental Research. Slideshare presentation.

Exploratory Design

An exploratory design is conducted about a research problem when there are few or no earlier studies to refer to or rely upon to predict an outcome . The focus is on gaining insights and familiarity for later investigation or undertaken when research problems are in a preliminary stage of investigation. Exploratory designs are often used to establish an understanding of how best to proceed in studying an issue or what methodology would effectively apply to gathering information about the issue.

The goals of exploratory research are intended to produce the following possible insights:

• Familiarity with basic details, settings, and concerns.
• Well grounded picture of the situation being developed.
• Generation of new ideas and assumptions.
• Development of tentative theories or hypotheses.
• Determination about whether a study is feasible in the future.
• Issues get refined for more systematic investigation and formulation of new research questions.
• Direction for future research and techniques get developed.
• Design is a useful approach for gaining background information on a particular topic.
• Exploratory research is flexible and can address research questions of all types (what, why, how).
• Provides an opportunity to define new terms and clarify existing concepts.
• Exploratory research is often used to generate formal hypotheses and develop more precise research problems.
• In the policy arena or applied to practice, exploratory studies help establish research priorities and where resources should be allocated.
• Exploratory research generally utilizes small sample sizes and, thus, findings are typically not generalizable to the population at large.
• The exploratory nature of the research inhibits an ability to make definitive conclusions about the findings. They provide insight but not definitive conclusions.
• The research process underpinning exploratory studies is flexible but often unstructured, leading to only tentative results that have limited value to decision-makers.
• Design lacks rigorous standards applied to methods of data gathering and analysis because one of the areas for exploration could be to determine what method or methodologies could best fit the research problem.

Cuthill, Michael. “Exploratory Research: Citizen Participation, Local Government, and Sustainable Development in Australia.” Sustainable Development 10 (2002): 79-89; Streb, Christoph K. "Exploratory Case Study." In Encyclopedia of Case Study Research . Albert J. Mills, Gabrielle Durepos and Eiden Wiebe, editors. (Thousand Oaks, CA: Sage, 2010), pp. 372-374; Taylor, P. J., G. Catalano, and D.R.F. Walker. “Exploratory Analysis of the World City Network.” Urban Studies 39 (December 2002): 2377-2394; Exploratory Research. Wikipedia.

Field Research Design

Sometimes referred to as ethnography or participant observation, designs around field research encompass a variety of interpretative procedures [e.g., observation and interviews] rooted in qualitative approaches to studying people individually or in groups while inhabiting their natural environment as opposed to using survey instruments or other forms of impersonal methods of data gathering. Information acquired from observational research takes the form of “ field notes ” that involves documenting what the researcher actually sees and hears while in the field. Findings do not consist of conclusive statements derived from numbers and statistics because field research involves analysis of words and observations of behavior. Conclusions, therefore, are developed from an interpretation of findings that reveal overriding themes, concepts, and ideas. More information can be found HERE .

• Field research is often necessary to fill gaps in understanding the research problem applied to local conditions or to specific groups of people that cannot be ascertained from existing data.
• The research helps contextualize already known information about a research problem, thereby facilitating ways to assess the origins, scope, and scale of a problem and to gage the causes, consequences, and means to resolve an issue based on deliberate interaction with people in their natural inhabited spaces.
• Enables the researcher to corroborate or confirm data by gathering additional information that supports or refutes findings reported in prior studies of the topic.
• Because the researcher in embedded in the field, they are better able to make observations or ask questions that reflect the specific cultural context of the setting being investigated.
• Observing the local reality offers the opportunity to gain new perspectives or obtain unique data that challenges existing theoretical propositions or long-standing assumptions found in the literature.

What these studies don't tell you

• A field research study requires extensive time and resources to carry out the multiple steps involved with preparing for the gathering of information, including for example, examining background information about the study site, obtaining permission to access the study site, and building trust and rapport with subjects.
• Requires a commitment to staying engaged in the field to ensure that you can adequately document events and behaviors as they unfold.
• The unpredictable nature of fieldwork means that researchers can never fully control the process of data gathering. They must maintain a flexible approach to studying the setting because events and circumstances can change quickly or unexpectedly.
• Findings can be difficult to interpret and verify without access to documents and other source materials that help to enhance the credibility of information obtained from the field  [i.e., the act of triangulating the data].
• Linking the research problem to the selection of study participants inhabiting their natural environment is critical. However, this specificity limits the ability to generalize findings to different situations or in other contexts or to infer courses of action applied to other settings or groups of people.
• The reporting of findings must take into account how the researcher themselves may have inadvertently affected respondents and their behaviors.

Historical Design

The purpose of a historical research design is to collect, verify, and synthesize evidence from the past to establish facts that defend or refute a hypothesis. It uses secondary sources and a variety of primary documentary evidence, such as, diaries, official records, reports, archives, and non-textual information [maps, pictures, audio and visual recordings]. The limitation is that the sources must be both authentic and valid.

• The historical research design is unobtrusive; the act of research does not affect the results of the study.
• The historical approach is well suited for trend analysis.
• Historical records can add important contextual background required to more fully understand and interpret a research problem.
• There is often no possibility of researcher-subject interaction that could affect the findings.
• Historical sources can be used over and over to study different research problems or to replicate a previous study.
• The ability to fulfill the aims of your research are directly related to the amount and quality of documentation available to understand the research problem.
• Since historical research relies on data from the past, there is no way to manipulate it to control for contemporary contexts.
• Interpreting historical sources can be very time consuming.
• The sources of historical materials must be archived consistently to ensure access. This may especially challenging for digital or online-only sources.
• Original authors bring their own perspectives and biases to the interpretation of past events and these biases are more difficult to ascertain in historical resources.
• Due to the lack of control over external variables, historical research is very weak with regard to the demands of internal validity.
• It is rare that the entirety of historical documentation needed to fully address a research problem is available for interpretation, therefore, gaps need to be acknowledged.

Howell, Martha C. and Walter Prevenier. From Reliable Sources: An Introduction to Historical Methods . Ithaca, NY: Cornell University Press, 2001; Lundy, Karen Saucier. "Historical Research." In The Sage Encyclopedia of Qualitative Research Methods . Lisa M. Given, editor. (Thousand Oaks, CA: Sage, 2008), pp. 396-400; Marius, Richard. and Melvin E. Page. A Short Guide to Writing about History . 9th edition. Boston, MA: Pearson, 2015; Savitt, Ronald. “Historical Research in Marketing.” Journal of Marketing 44 (Autumn, 1980): 52-58;  Gall, Meredith. Educational Research: An Introduction . Chapter 16, Historical Research. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007.

Longitudinal Design

A longitudinal study follows the same sample over time and makes repeated observations. For example, with longitudinal surveys, the same group of people is interviewed at regular intervals, enabling researchers to track changes over time and to relate them to variables that might explain why the changes occur. Longitudinal research designs describe patterns of change and help establish the direction and magnitude of causal relationships. Measurements are taken on each variable over two or more distinct time periods. This allows the researcher to measure change in variables over time. It is a type of observational study sometimes referred to as a panel study.

• Longitudinal data facilitate the analysis of the duration of a particular phenomenon.
• Enables survey researchers to get close to the kinds of causal explanations usually attainable only with experiments.
• The design permits the measurement of differences or change in a variable from one period to another [i.e., the description of patterns of change over time].
• Longitudinal studies facilitate the prediction of future outcomes based upon earlier factors.
• The data collection method may change over time.
• Maintaining the integrity of the original sample can be difficult over an extended period of time.
• It can be difficult to show more than one variable at a time.
• This design often needs qualitative research data to explain fluctuations in the results.
• A longitudinal research design assumes present trends will continue unchanged.
• It can take a long period of time to gather results.
• There is a need to have a large sample size and accurate sampling to reach representativness.

Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 6, Flexible Methods: Relational and Longitudinal Research. 2nd ed. New York: Columbia University Press, 1999; Forgues, Bernard, and Isabelle Vandangeon-Derumez. "Longitudinal Analyses." In Doing Management Research . Raymond-Alain Thiétart and Samantha Wauchope, editors. (London, England: Sage, 2001), pp. 332-351; Kalaian, Sema A. and Rafa M. Kasim. "Longitudinal Studies." In Encyclopedia of Survey Research Methods . Paul J. Lavrakas, ed. (Thousand Oaks, CA: Sage, 2008), pp. 440-441; Menard, Scott, editor. Longitudinal Research . Thousand Oaks, CA: Sage, 2002; Ployhart, Robert E. and Robert J. Vandenberg. "Longitudinal Research: The Theory, Design, and Analysis of Change.” Journal of Management 36 (January 2010): 94-120; Longitudinal Study. Wikipedia.

Meta-Analysis Design

Meta-analysis is an analytical methodology designed to systematically evaluate and summarize the results from a number of individual studies, thereby, increasing the overall sample size and the ability of the researcher to study effects of interest. The purpose is to not simply summarize existing knowledge, but to develop a new understanding of a research problem using synoptic reasoning. The main objectives of meta-analysis include analyzing differences in the results among studies and increasing the precision by which effects are estimated. A well-designed meta-analysis depends upon strict adherence to the criteria used for selecting studies and the availability of information in each study to properly analyze their findings. Lack of information can severely limit the type of analyzes and conclusions that can be reached. In addition, the more dissimilarity there is in the results among individual studies [heterogeneity], the more difficult it is to justify interpretations that govern a valid synopsis of results. A meta-analysis needs to fulfill the following requirements to ensure the validity of your findings:

• Clearly defined description of objectives, including precise definitions of the variables and outcomes that are being evaluated;
• A well-reasoned and well-documented justification for identification and selection of the studies;
• Assessment and explicit acknowledgment of any researcher bias in the identification and selection of those studies;
• Description and evaluation of the degree of heterogeneity among the sample size of studies reviewed; and,
• Justification of the techniques used to evaluate the studies.
• Can be an effective strategy for determining gaps in the literature.
• Provides a means of reviewing research published about a particular topic over an extended period of time and from a variety of sources.
• Is useful in clarifying what policy or programmatic actions can be justified on the basis of analyzing research results from multiple studies.
• Provides a method for overcoming small sample sizes in individual studies that previously may have had little relationship to each other.
• Can be used to generate new hypotheses or highlight research problems for future studies.
• Small violations in defining the criteria used for content analysis can lead to difficult to interpret and/or meaningless findings.
• A large sample size can yield reliable, but not necessarily valid, results.
• A lack of uniformity regarding, for example, the type of literature reviewed, how methods are applied, and how findings are measured within the sample of studies you are analyzing, can make the process of synthesis difficult to perform.
• Depending on the sample size, the process of reviewing and synthesizing multiple studies can be very time consuming.

Beck, Lewis W. "The Synoptic Method." The Journal of Philosophy 36 (1939): 337-345; Cooper, Harris, Larry V. Hedges, and Jeffrey C. Valentine, eds. The Handbook of Research Synthesis and Meta-Analysis . 2nd edition. New York: Russell Sage Foundation, 2009; Guzzo, Richard A., Susan E. Jackson and Raymond A. Katzell. “Meta-Analysis Analysis.” In Research in Organizational Behavior , Volume 9. (Greenwich, CT: JAI Press, 1987), pp 407-442; Lipsey, Mark W. and David B. Wilson. Practical Meta-Analysis . Thousand Oaks, CA: Sage Publications, 2001; Study Design 101. Meta-Analysis. The Himmelfarb Health Sciences Library, George Washington University; Timulak, Ladislav. “Qualitative Meta-Analysis.” In The SAGE Handbook of Qualitative Data Analysis . Uwe Flick, editor. (Los Angeles, CA: Sage, 2013), pp. 481-495; Walker, Esteban, Adrian V. Hernandez, and Micheal W. Kattan. "Meta-Analysis: It's Strengths and Limitations." Cleveland Clinic Journal of Medicine 75 (June 2008): 431-439.

Mixed-Method Design

• Narrative and non-textual information can add meaning to numeric data, while numeric data can add precision to narrative and non-textual information.
• Can utilize existing data while at the same time generating and testing a grounded theory approach to describe and explain the phenomenon under study.
• A broader, more complex research problem can be investigated because the researcher is not constrained by using only one method.
• The strengths of one method can be used to overcome the inherent weaknesses of another method.
• Can provide stronger, more robust evidence to support a conclusion or set of recommendations.
• May generate new knowledge new insights or uncover hidden insights, patterns, or relationships that a single methodological approach might not reveal.
• Produces more complete knowledge and understanding of the research problem that can be used to increase the generalizability of findings applied to theory or practice.
• A researcher must be proficient in understanding how to apply multiple methods to investigating a research problem as well as be proficient in optimizing how to design a study that coherently melds them together.
• Can increase the likelihood of conflicting results or ambiguous findings that inhibit drawing a valid conclusion or setting forth a recommended course of action [e.g., sample interview responses do not support existing statistical data].
• Because the research design can be very complex, reporting the findings requires a well-organized narrative, clear writing style, and precise word choice.
• Design invites collaboration among experts. However, merging different investigative approaches and writing styles requires more attention to the overall research process than studies conducted using only one methodological paradigm.
• Concurrent merging of quantitative and qualitative research requires greater attention to having adequate sample sizes, using comparable samples, and applying a consistent unit of analysis. For sequential designs where one phase of qualitative research builds on the quantitative phase or vice versa, decisions about what results from the first phase to use in the next phase, the choice of samples and estimating reasonable sample sizes for both phases, and the interpretation of results from both phases can be difficult.
• Due to multiple forms of data being collected and analyzed, this design requires extensive time and resources to carry out the multiple steps involved in data gathering and interpretation.

Burch, Patricia and Carolyn J. Heinrich. Mixed Methods for Policy Research and Program Evaluation . Thousand Oaks, CA: Sage, 2016; Creswell, John w. et al. Best Practices for Mixed Methods Research in the Health Sciences . Bethesda, MD: Office of Behavioral and Social Sciences Research, National Institutes of Health, 2010Creswell, John W. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches . 4th edition. Thousand Oaks, CA: Sage Publications, 2014; Domínguez, Silvia, editor. Mixed Methods Social Networks Research . Cambridge, UK: Cambridge University Press, 2014; Hesse-Biber, Sharlene Nagy. Mixed Methods Research: Merging Theory with Practice . New York: Guilford Press, 2010; Niglas, Katrin. “How the Novice Researcher Can Make Sense of Mixed Methods Designs.” International Journal of Multiple Research Approaches 3 (2009): 34-46; Onwuegbuzie, Anthony J. and Nancy L. Leech. “Linking Research Questions to Mixed Methods Data Analysis Procedures.” The Qualitative Report 11 (September 2006): 474-498; Tashakorri, Abbas and John W. Creswell. “The New Era of Mixed Methods.” Journal of Mixed Methods Research 1 (January 2007): 3-7; Zhanga, Wanqing. “Mixed Methods Application in Health Intervention Research: A Multiple Case Study.” International Journal of Multiple Research Approaches 8 (2014): 24-35 .

Observational Design

This type of research design draws a conclusion by comparing subjects against a control group, in cases where the researcher has no control over the experiment. There are two general types of observational designs. In direct observations, people know that you are watching them. Unobtrusive measures involve any method for studying behavior where individuals do not know they are being observed. An observational study allows a useful insight into a phenomenon and avoids the ethical and practical difficulties of setting up a large and cumbersome research project.

• Observational studies are usually flexible and do not necessarily need to be structured around a hypothesis about what you expect to observe [data is emergent rather than pre-existing].
• The researcher is able to collect in-depth information about a particular behavior.
• Can reveal interrelationships among multifaceted dimensions of group interactions.
• You can generalize your results to real life situations.
• Observational research is useful for discovering what variables may be important before applying other methods like experiments.
• Observation research designs account for the complexity of group behaviors.
• Reliability of data is low because seeing behaviors occur over and over again may be a time consuming task and are difficult to replicate.
• In observational research, findings may only reflect a unique sample population and, thus, cannot be generalized to other groups.
• There can be problems with bias as the researcher may only "see what they want to see."
• There is no possibility to determine "cause and effect" relationships since nothing is manipulated.
• Sources or subjects may not all be equally credible.
• Any group that is knowingly studied is altered to some degree by the presence of the researcher, therefore, potentially skewing any data collected.

Atkinson, Paul and Martyn Hammersley. “Ethnography and Participant Observation.” In Handbook of Qualitative Research . Norman K. Denzin and Yvonna S. Lincoln, eds. (Thousand Oaks, CA: Sage, 1994), pp. 248-261; Observational Research. Research Methods by Dummies. Department of Psychology. California State University, Fresno, 2006; Patton Michael Quinn. Qualitiative Research and Evaluation Methods . Chapter 6, Fieldwork Strategies and Observational Methods. 3rd ed. Thousand Oaks, CA: Sage, 2002; Payne, Geoff and Judy Payne. "Observation." In Key Concepts in Social Research . The SAGE Key Concepts series. (London, England: Sage, 2004), pp. 158-162; Rosenbaum, Paul R. Design of Observational Studies . New York: Springer, 2010;Williams, J. Patrick. "Nonparticipant Observation." In The Sage Encyclopedia of Qualitative Research Methods . Lisa M. Given, editor.(Thousand Oaks, CA: Sage, 2008), pp. 562-563.

Philosophical Design

Understood more as an broad approach to examining a research problem than a methodological design, philosophical analysis and argumentation is intended to challenge deeply embedded, often intractable, assumptions underpinning an area of study. This approach uses the tools of argumentation derived from philosophical traditions, concepts, models, and theories to critically explore and challenge, for example, the relevance of logic and evidence in academic debates, to analyze arguments about fundamental issues, or to discuss the root of existing discourse about a research problem. These overarching tools of analysis can be framed in three ways:

• Ontology -- the study that describes the nature of reality; for example, what is real and what is not, what is fundamental and what is derivative?
• Epistemology -- the study that explores the nature of knowledge; for example, by what means does knowledge and understanding depend upon and how can we be certain of what we know?
• Axiology -- the study of values; for example, what values does an individual or group hold and why? How are values related to interest, desire, will, experience, and means-to-end? And, what is the difference between a matter of fact and a matter of value?
• Can provide a basis for applying ethical decision-making to practice.
• Functions as a means of gaining greater self-understanding and self-knowledge about the purposes of research.
• Brings clarity to general guiding practices and principles of an individual or group.
• Philosophy informs methodology.
• Refine concepts and theories that are invoked in relatively unreflective modes of thought and discourse.
• Beyond methodology, philosophy also informs critical thinking about epistemology and the structure of reality (metaphysics).
• Offers clarity and definition to the practical and theoretical uses of terms, concepts, and ideas.
• Limited application to specific research problems [answering the "So What?" question in social science research].
• Analysis can be abstract, argumentative, and limited in its practical application to real-life issues.
• While a philosophical analysis may render problematic that which was once simple or taken-for-granted, the writing can be dense and subject to unnecessary jargon, overstatement, and/or excessive quotation and documentation.
• There are limitations in the use of metaphor as a vehicle of philosophical analysis.
• There can be analytical difficulties in moving from philosophy to advocacy and between abstract thought and application to the phenomenal world.

Burton, Dawn. "Part I, Philosophy of the Social Sciences." In Research Training for Social Scientists . (London, England: Sage, 2000), pp. 1-5; Chapter 4, Research Methodology and Design. Unisa Institutional Repository (UnisaIR), University of South Africa; Jarvie, Ian C., and Jesús Zamora-Bonilla, editors. The SAGE Handbook of the Philosophy of Social Sciences . London: Sage, 2011; Labaree, Robert V. and Ross Scimeca. “The Philosophical Problem of Truth in Librarianship.” The Library Quarterly 78 (January 2008): 43-70; Maykut, Pamela S. Beginning Qualitative Research: A Philosophic and Practical Guide . Washington, DC: Falmer Press, 1994; McLaughlin, Hugh. "The Philosophy of Social Research." In Understanding Social Work Research . 2nd edition. (London: SAGE Publications Ltd., 2012), pp. 24-47; Stanford Encyclopedia of Philosophy . Metaphysics Research Lab, CSLI, Stanford University, 2013.

Sequential Design

• The researcher has a limitless option when it comes to sample size and the sampling schedule.
• Due to the repetitive nature of this research design, minor changes and adjustments can be done during the initial parts of the study to correct and hone the research method.
• This is a useful design for exploratory studies.
• There is very little effort on the part of the researcher when performing this technique. It is generally not expensive, time consuming, or workforce intensive.
• Because the study is conducted serially, the results of one sample are known before the next sample is taken and analyzed. This provides opportunities for continuous improvement of sampling and methods of analysis.
• The sampling method is not representative of the entire population. The only possibility of approaching representativeness is when the researcher chooses to use a very large sample size significant enough to represent a significant portion of the entire population. In this case, moving on to study a second or more specific sample can be difficult.
• The design cannot be used to create conclusions and interpretations that pertain to an entire population because the sampling technique is not randomized. Generalizability from findings is, therefore, limited.
• Difficult to account for and interpret variation from one sample to another over time, particularly when using qualitative methods of data collection.

Betensky, Rebecca. Harvard University, Course Lecture Note slides; Bovaird, James A. and Kevin A. Kupzyk. "Sequential Design." In Encyclopedia of Research Design . Neil J. Salkind, editor. (Thousand Oaks, CA: Sage, 2010), pp. 1347-1352; Cresswell, John W. Et al. “Advanced Mixed-Methods Research Designs.” In Handbook of Mixed Methods in Social and Behavioral Research . Abbas Tashakkori and Charles Teddle, eds. (Thousand Oaks, CA: Sage, 2003), pp. 209-240; Henry, Gary T. "Sequential Sampling." In The SAGE Encyclopedia of Social Science Research Methods . Michael S. Lewis-Beck, Alan Bryman and Tim Futing Liao, editors. (Thousand Oaks, CA: Sage, 2004), pp. 1027-1028; Nataliya V. Ivankova. “Using Mixed-Methods Sequential Explanatory Design: From Theory to Practice.” Field Methods 18 (February 2006): 3-20; Bovaird, James A. and Kevin A. Kupzyk. “Sequential Design.” In Encyclopedia of Research Design . Neil J. Salkind, ed. Thousand Oaks, CA: Sage, 2010; Sequential Analysis. Wikipedia.

Systematic Review

• A systematic review synthesizes the findings of multiple studies related to each other by incorporating strategies of analysis and interpretation intended to reduce biases and random errors.
• The application of critical exploration, evaluation, and synthesis methods separates insignificant, unsound, or redundant research from the most salient and relevant studies worthy of reflection.
• They can be use to identify, justify, and refine hypotheses, recognize and avoid hidden problems in prior studies, and explain data inconsistencies and conflicts in data.
• Systematic reviews can be used to help policy makers formulate evidence-based guidelines and regulations.
• The use of strict, explicit, and pre-determined methods of synthesis, when applied appropriately, provide reliable estimates about the effects of interventions, evaluations, and effects related to the overarching research problem investigated by each study under review.
• Systematic reviews illuminate where knowledge or thorough understanding of a research problem is lacking and, therefore, can then be used to guide future research.
• The accepted inclusion of unpublished studies [i.e., grey literature] ensures the broadest possible way to analyze and interpret research on a topic.
• Results of the synthesis can be generalized and the findings extrapolated into the general population with more validity than most other types of studies .
• Systematic reviews do not create new knowledge per se; they are a method for synthesizing existing studies about a research problem in order to gain new insights and determine gaps in the literature.
• The way researchers have carried out their investigations [e.g., the period of time covered, number of participants, sources of data analyzed, etc.] can make it difficult to effectively synthesize studies.
• The inclusion of unpublished studies can introduce bias into the review because they may not have undergone a rigorous peer-review process prior to publication. Examples may include conference presentations or proceedings, publications from government agencies, white papers, working papers, and internal documents from organizations, and doctoral dissertations and Master's theses.

Denyer, David and David Tranfield. "Producing a Systematic Review." In The Sage Handbook of Organizational Research Methods .  David A. Buchanan and Alan Bryman, editors. ( Thousand Oaks, CA: Sage Publications, 2009), pp. 671-689; Foster, Margaret J. and Sarah T. Jewell, editors. Assembling the Pieces of a Systematic Review: A Guide for Librarians . Lanham, MD: Rowman and Littlefield, 2017; Gough, David, Sandy Oliver, James Thomas, editors. Introduction to Systematic Reviews . 2nd edition. Los Angeles, CA: Sage Publications, 2017; Gopalakrishnan, S. and P. Ganeshkumar. “Systematic Reviews and Meta-analysis: Understanding the Best Evidence in Primary Healthcare.” Journal of Family Medicine and Primary Care 2 (2013): 9-14; Gough, David, James Thomas, and Sandy Oliver. "Clarifying Differences between Review Designs and Methods." Systematic Reviews 1 (2012): 1-9; Khan, Khalid S., Regina Kunz, Jos Kleijnen, and Gerd Antes. “Five Steps to Conducting a Systematic Review.” Journal of the Royal Society of Medicine 96 (2003): 118-121; Mulrow, C. D. “Systematic Reviews: Rationale for Systematic Reviews.” BMJ 309:597 (September 1994); O'Dwyer, Linda C., and Q. Eileen Wafford. "Addressing Challenges with Systematic Review Teams through Effective Communication: A Case Report." Journal of the Medical Library Association 109 (October 2021): 643-647; Okoli, Chitu, and Kira Schabram. "A Guide to Conducting a Systematic Literature Review of Information Systems Research."  Sprouts: Working Papers on Information Systems 10 (2010); Siddaway, Andy P., Alex M. Wood, and Larry V. Hedges. "How to Do a Systematic Review: A Best Practice Guide for Conducting and Reporting Narrative Reviews, Meta-analyses, and Meta-syntheses." Annual Review of Psychology 70 (2019): 747-770; Torgerson, Carole J. “Publication Bias: The Achilles’ Heel of Systematic Reviews?” British Journal of Educational Studies 54 (March 2006): 89-102; Torgerson, Carole. Systematic Reviews . New York: Continuum, 2003.

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Academic Research

Raysonho/ Wikimedia Commons. Academic research can be intense, stimulating, and rewarding. But it is important to know that a research career involves many activities besides research. Scientists spend their time writing applications for funding to do research, as well as writing scientific papers to report the findings of their research. In addition, they spend time presenting their research in oral or poster form to other scientists at group meetings, institutional meetings, and scientific conferences; they also spend time teaching students about their field of study. A scientist's life is often full of tasks that need to be done and most scientists work very hard, but they also love what they do.

Fields of Study

• Clinical Scientist: David Fredricks
• Epidemiologist: Gloria Coronado
• Geneticist: Katie Peichel
• Clinical Research: Dana Panteleef
• Research Technician: Nanna Hansen

If you're interested in a general sense in academic research, the first thing to figure out is which field of research is best for you.

The fundamental task of research is asking questions. There are many areas of research in the life sciences, and they generally fall into three categories based on the types of questions that are asked and the tools that are used to answer the questions:

Basic Research

Clinical research, population-based research.

Basic researchers ask questions about how fundamental life processes work. Examples of questions include the following:

• What are the mechanisms that determine how and when cells divide?
• How do DNA mutations associated with a disease occur?
• How and why do cells age?
• How and why does one type of cell work differently from another type of cell?

Basic researchers usually work in laboratories with other scientists, usually with one faculty member leading a group of postdoctoral fellows, graduate students, and lab technicians who do most of the lab work. The hours can be very long and the work can be challenging, especially for graduate students and postdoctoral fellows. Basic researchers often ask their questions using model organisms, including yeast, worms, flies, fish, and mice.

• Scientific Recruiter: Scott Canavera
• Staff Scientist: Tom Paulson
• Shared Resources: Julie Randolph-Habecker
• Faculty Member: Wendy Leisenring

Clinical researchers ask questions about how disease occurs and how it can be cured in humans. Examples of questions include the following:

• How can we manipulate the body's immune system to improve treatment of a disease?
• How can we create a drug to improve disease survival?
• What are the long-term impacts of treatment on quality of life?

Clinical researchers work in laboratories that are very similar to basic researchers, but they often work with human tissue samples to ask their questions. Many clinical researchers find it rewarding to work on a question that may have an impact that they will eventually see come to fruition. At the same time, when you're working with human tissue, you usually have a limited amount of it so the risks of making a mistake that will lose your sample could be high. Clinical researchers will often collaborate with biostatisticians to best design and analyze their studies in order to yield the maximum amount of relevant information.

Population-based research is done by epidemiologists who ask questions to determine how diet, genetics, and lifestyle may influence the risk of disease. They ask these questions in one of two ways:

• by following a group of people over time and correlating exposure to who gets a disease;
• by asking a group of people with a disease about their lifestyle and diet choices and comparing the data to a randomly chosen group without the disease in order to look for differences between the two groups.

The types of questions they ask include the following:

• How can we best prevent teenagers from starting to smoke?
• Do some genetic variants place a person at greater risk for cancer?
• Do vitamins help prevent cancer?
• Does exposure to certain chemicals increase the risk of getting a particular disease?

Epidemiologists also collaborate with biostatisticians in order to design and analyze studies so they can get the most information from them. Rather than work in a lab, epidemiologists often need no more than a desk and computer. However, the interdisciplinary field of molecular epidemiology is changing this, and many epidemiologists ask questions about how a particular gene can influence disease risk, rather than, or in addition to, a lifestyle exposure.

Roles in Research

Faculty member.

Faculty members usually have Ph.D.'s or M.D.'s and have gone through graduate school or medical school followed by several years of being a postdoctoral fellow or medical resident. A faculty member is the leader of their own lab or work group and determines the direction of the research in their group. Most faculty members spend a good deal of their time writing grant proposals and manuscripts, reading research papers, reviewing colleagues' manuscripts and grant proposals, thinking and talking with others about their research to gain new ideas, and mentoring the people in their group.

Faculty positions are usually very competitive to get and are often a result of hard work over many years. However, most faculty members love what they do and wouldn't trade it for anything.

Research Scientist

Shared resource specialist, technician and other support staff, administrative positions.

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Bovaird, J. A., & Kevin A. K. (2010). Sequential design. In N. J. Salkind (Ed.), Encyclopaedia of research design. Thousand Oaks, CA: Sage.

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Brew, A. (2007). Academic autonomy and research decision-making: The researcher’s view. In C. Kayrooz, G. S. Akerlind, & M. Tight (Eds.), Autonomy in social science research: The view from United Kingdom and Australian Universities. UK: Oxford.

Gray, E. D. (2018). Doing research in the real world (4t ed.). Sage.

Greer, S. (2005). Encyclopaedia of social measuremen . Sacred Heart University. https://library.sacredheart.edu/c.php?g=29803&p=185902 .

Nadler, J., & Schulman, M. (2015). Whistle Blowing in the Public Sector. Markkula centre for applied ethics program in government ethics. Santa Claire University.

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Educational Research Basics by Del Siegle

Types of Research

How do we know something exists? There are a numbers of ways of knowing…

• -Sensory Experience
• -Agreement with others
• -Expert Opinion
• -Scientific Method (we’re using this one)

The Scientific Process (replicable)

• Identify a problem
• Clarify the problem
• Determine what data would help solve the problem
• Organize the data
• Interpret the results

General Types of Educational Research

• Descriptive — survey, historical, content analysis, qualitative (ethnographic, narrative, phenomenological, grounded theory, and case study)
• Associational — correlational, causal-comparative
• Intervention — experimental, quasi-experimental, action research (sort of)

Researchers Sometimes Have a Category Called Group Comparison

• Ex Post Facto (Causal-Comparative): GROUPS ARE ALREADY FORMED
• Experimental: RANDOM ASSIGNMENT OF INDIVIDUALS
• Quasi-Experimental: RANDOM ASSIGNMENT OF GROUPS (oversimplified, but fine for now)

General Format of a Research Publication

• Background of the Problem (ending with a problem statement) — Why is this important to study? What is the problem being investigated?
• Review of Literature — What do we already know about this problem or situation?
• Methodology (participants, instruments, procedures) — How was the study conducted? Who were the participants? What data were collected and how?
• Analysis — What are the results? What did the data indicate?
• Results — What are the implications of these results? How do they agree or disagree with previous research? What do we still need to learn? What are the limitations of this study?

Del Siegle, PhD [email protected]

Last modified 6/18/2019

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A Guide to the Types of Research and How They're Used

Know before you read At SNHU, we want to make sure you have the information you need to make decisions about your education and your future—no matter where you choose to go to school. That's why our informational articles may reference careers for which we do not offer academic programs, along with salary data for those careers. Cited projections do not guarantee actual salary or job growth.

Research is the discovery of new ideas. By identifying a problem and devising solutions using source-based evidence, you can apply research to just about any academic area and to many professions, according to Dr. Matthew Schandler , an adjunct instructor of history and academic partner at Southern New Hampshire University (SNHU). Schandler applies his background in political science, data science and history of technology to his work teaching a history research capstone course  at SNHU.

Jeremy Pedigo , an adjunct instructor of history and academic partner at SNHU, said that research allows you to discover new ideas that are relevant to your academic field and profession. The process involves answering research questions using scholarly sources . Pedigo is a doctoral student in history himself (doctorates in history are not currently available at SNHU).

Overview of Research

Research is about much more than searching for keywords in a search engine. Schandler said that any type of academic research should center around first identifying a problem and then devising solutions to that problem. The process for devising those solutions depends largely on your content area.

According to the National Institutes of Health ( NIH ), quantitative research is the more empirical of the two types, meaning it's based on observation or experience rather than logic. Generally applied to the research conducted with clinical studies or that has measurable outcomes, data tends to be numerical or deductive. Conclusions are typically based on results from studies and various survey methods. This type of research is well-suited for testing hypotheses and establishing cause-and-effect relationships.

Qualitative research tends to be more narrative in scope, as explained by NIH . Interviews measuring viewpoints and opinions, as well as historical or literary studies, are commonly used for qualitative studies. With this type of research, examining theories and describing decision-making or communication processes is common.

What are the Basic Types of Research?

Once you have determined your research question, you’ll need to decide if you are going to apply a fundamental or applied approach, according to Pedigo.

▸ Fundamental and Applied Research

Fundamental research , as its name implies, is the most basic type of research. “It seeks to answer a general question or find a causal relationship between multiple factors,” Pedigo said. This is particularly useful in undergraduate courses when students are building a foundation of knowledge in their subject area.

Pedigo lists these as common sources frequently used to conduct fundamental research:

• Books, letters and private papers
• Credible websites and interviews
• Newspaper and magazine articles
• Manuscripts
• Peer-reviewed articles

Applied research seeks to understand societal problems and find solutions to improve everyday life. This involves applying concepts in business, natural sciences and behavioral and social sciences to improve aspects of society. Applied research allows you to apply what you’ve learned to solving problems, Pedigo said.

Common sources of applied research, according to Pedigo, are:

• Academic books
• Focus groups and surveys
• Government reports

▸ Theoretical and Experimental Research

“Theoretical research attempts to measure a theory or phenomenon to determine its relevancy based on research findings,” Pedigo said. “Whereas experimental research is the study of two or more variables with a control group and an experimental group.”

Deciding which to use depends a great deal on the type of problem you're trying to solve:

• Theoretical research is rooted in hypothetical situations.
• Experimental research is where theories are tested for validity.

Physics is another area where theoretical and experimental research types are commonly applied, according to Schandler.

“Theoretical physicists develop models to consider inexplicable phenomena,” he said. For example, famed astronomer Edwin Hubble conducted theoretical research to try to prove that nebulae existed beyond the Milky Way. Hubble later developed new telescopic equipment to test his theory using experimental research.

Which Careers Focus on Research?

Research skills can enhance virtually any career. Some careers, like scientists or college professors, focus on research as a core aspect of the work. Many other careers benefit from people who bring strong research skills to their roles.

According to Pedigo, some examples of careers where strong research skills could be particularly helpful are:

• Data Scientist , where you could use research skills to gather and analyze data to develop algorithms or recommend systems and processes. According to the U.S. Bureau of Labor Statistics (BLS), the median salary for jobs in this role was $103,500 in 2022.* Explore a master's degree in data analytics .
• Mechanical Engineer , where you could research new ways to build or enhance mechanical systems, or design new energy systems or other processes to solve problems. The median salary for jobs in this role was $96,310 in 2022, according to BLS.* Explore a degree in mechanical engineering .
• Environmental Scientist , where research into climate change, pollution or water sources could help you make the world a cleaner and healthier place. BLS shows the median salary for this position was $76,480 in 2022.* Explore a degree in environmental science .
• Historian , where you could specialize in any number of areas. Historians may work at universities, nonprofits, governmental organizations or museums, to name just a few of the possibilities. While salaries can vary widely, BLS lists the median salary for historians as $64,540 in 2022.* Explore a degree in history .
• Management Analyst , where you could work in a variety of businesses researching market trends and making recommendations to improve business operations. The median salary for jobs in this role was $95,290 per year in 2022, according to BLS.* Explore a Master of Business Administration .

Find Your Program

What are the top skills needed for a research career.

Having the desire to learn a new topic and discover new findings is critical to becoming a strong researcher, according to Pedigo. He noted the following skills in particular as stand-outs for conducting research, regardless of field:

• Computational proficiency , including using online databases. Strong computer search skills enhance the ability to seek out information from different perspectives.
• Documentation and note-taking , both of which are an absolute must, according to Schandler. “If you don’t read materials actively and accurately, you won’t make the nuanced connections needed to draw accurate conclusions,” he said.
• Literary ability , which includes writing outlines, taking notes of research papers and writing in the appropriate academic style for your discipline is critically important, according to both Pedigo and Schandler.
• Intellectual curiosity is a must-have trait. “If one lacks a drive for knowledge, they might not ask the important questions essential to guiding the research process,” Schandler said.
• Organizational skills are also vital. Working with research can involve working with large volumes of information. Developing a process to keep research structured is necessary.

Pedigo also noted that taking full advantage of academic resources through your university library is helpful. “You’ll want to become familiar with your library and its staff to learn about the types of sources and services available to students, faculty and staff, and how they can help aid you in your research,” he said.

Those resources can be very helpful when it comes to ensuring that you write with integrity and report your research findings accurately.

The Key to Conducting Research

Regardless of the method you use, the most important aspect of conducting any kind of research is that it leads to actionable outcomes. By staying focused on the core question you're trying to answer, researchers in any discipline can help increase knowledge in their field and find new ways for information to cross over into other disciplines.

Schandler said that “in a world rife with disinformation and misinformation, research steers analysts towards deeper understandings.” He feels that the interdisciplinary, collaborative sharing of research findings ensures creative solutions to the world’s great problems, past and present.

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*Cited job growth projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth. Actual salaries and/or earning potential may be the result of a combination of factors including, but not limited to: years of experience, industry of employment, geographic location, and worker skill.

Marie Morganelli, PhD, is an educator, writer and editor.

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Types of Research – Tips and Examples

Published by Carmen Troy at August 16th, 2021 , Revised On May 8, 2024

“Research is an investigation conducted to seek knowledge and find solutions to scientific and social problems.”

It includes the collection of information from various sources. New research can contribute to existing knowledge.

The types of research can be categorised from the following perspectives;

• Application of the study
• Aim of the research
• Mode of Inquiry
• Research approach

Types of Research According to the Application Perspective

The different types of research, according to the application perspective, include the following.

Basic Research

Primary research is conducted to increase knowledge. It is also known as theoretical research, pure research, and fundamental research. It provides in-depth knowledge about the scientific and logical explanations and their conclusions.

The results of the primary research are used as the base of applied research. It is based on  experiments  and observation. The results of basic research are published in peer-reviewed journals.

• What is global warming?
• How did the Universe begin?
• What do humans get stress?

Applied Research

Applied research is conducted to find solutions for practical problems. It uses the outcomes of basic research as its base. The results of applied research are applied immediately. It includes case studies and experimental research.

Example: Finding the solution to control air pollution.

Descriptive Research

Descriptive research is carried out to describe current issues and programs and provides information about the issue through surveys and various fact-finding methods.

It includes co-relational and comparative methods of research. It follows the Ex post facto research, which predicts the possible reasons behind the situation that has already occurred.

A researcher cannot control its variables and can report only about the current situation and its occurring.

Example: The widespread contaminated diseases in a specific area of the town. An investigation revealed that there was no trash removal system in that area. A researcher can hypothesise that improper trash removal leads to widespread contaminated diseases.

Analytical Research

In analytical research, a researcher can use the existing data, facts, and knowledge and critically analyse and evaluate the sources and material. It attempts to describe why a specific situation exists.

Example: Impact of video games on teenagers.

Explanatory

Explanatory research is conducted to know why and how two or more variables are interrelated. Researchers usually conduct experiments to know the effect of specific changes among two or more variables.

Example: A study to identify the impact of a nutritious diet on pregnant women.

Exploratory

Exploratory research is conducted to understand the nature of the problem. It does not focus on finding evidence or a conclusion of the problem. It studies the problem to explore the research in-depth and covers topics that have not been studied before.

Example: An investigation into the growing crimes against women in India.

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Types of Research According to the Mode of Inquiry

Qualitative research.

Qualitative research  is based on quality, and it looks in-depth at non-numerical data. It enables us to understand the comprehensive details of the problem. The researcher prepares open-ended questions to gather as much information as possible.

• Stress level among men and women.
• The obesity rate among teenagers.

Quantitative Research

Quantitative research is associated with the aspects of measurement, quantity, and extent. It follows the statistical, mathematical, and computational techniques in the form of numerical data such as percentages and statistics. The type of research is conducted on a large population.

• Find out the weight of students of the fifth standard
• Studying in government schools.

Types of Research According to the Research Approach

Longitudinal research.

Researchers collect the information at multiple points in time. Usually, a specific group of participants is selected and examined numerous times at various periods.

Example: If a researcher experiments on a group of women to find out the impact of a low-carb diet within six months. The women’s weight and health check-ups will be done multiple times to get the evidence for the study.

Cross-Sectional Research

Cross-sectional research gathers and compares the information from various groups of the population at the same point. It may not provide the exact reason and relationship between the subjects, but it gives a broad picture of studying multiple groups at the same time.

Example: If a researcher wants to know the number of students studying in a school, he will get to know about the age groups, height, weight, and gender of the students at the same time.

Conceptual Research

It is associated with the concept and theory that describes the hypothesis being studied. It is based on  the inductive  approach of reasoning. It does not follow practical experiments. Philosophers, thinkers, logicians, and theorists use such research to discover new concepts and understand existing knowledge.

Example: Discoveries of Sir Isaac Newton and Einstein.

Empirical Research

It is also known as experimental research, which depends on observation and experience. It is based on the  deductive  approach of reasoning . A researcher focuses on gathering information about the facts and their sources and investigating the existing knowledge. Example: Is intermittent fasting the healthy weight loss option for women?

The researcher can come up with the result that a certain number of women lost weight, and it improved their health. On the other hand, a certain number of women suffering from low blood pressure and diabetes didn’t lose weight, and they faced the negative impacts of intermittent fasting on their health.

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Mixed Methods of Research

When you combine quantitative and qualitative methods of research, the resulting approach becomes mixed methods of research.

Over the last few decades, much of the research in the world of academia has been conducted using mixed methods. Due to its greater legitimacy, this particular technique has gained for several reasons, including the feeling that combining the two types of research can provide holistic and more dependable results.

Here is what mixed methods of research involve:

• Interpreting and investigating the information gathered through quantitative and qualitative techniques.
• There could be more than one stage of research. Depending on the topic of research, occasionally, it would be more appropriate to perform qualitative research in the first stage to figure out and investigate a problem to unveil key themes and conduct quantitative research in stage two of the process for measuring relationships between the themes.

 Tips for Choosing the Right Type of Research

Choosing the right type of research is essential for producing relevant and actionable insights. The choice depends on your objectives, available resources, and the nature of the problem. Here are some tips to help you make the right decision:

Define your Research Objectives Clearly

• Descriptive Research: To describe the characteristics of certain phenomena.
• Exploratory Research: To explore a problem that hasn’t been studied in depth.
• Explanatory (or Causal) Research: To explain patterns of cause and effect.
• Predictive Research: To forecast future outcomes based on patterns.

Understand the Research Methods

• Quantitative Research: Employs structured data collection (e.g., surveys) to generate statistical data.
• Qualitative Research: Uses unstructured or semi-structured data collection methods (e.g., interviews, observations) to understand behaviour, motivations, etc.

Consider the Time Dimension

• Cross-sectional Studies: Capture data at a single point in time.
• Longitudinal Studies: Collect data over extended periods to observe changes.

Evaluate Available Resources

• Budget: Some research methods, like experimental research, may require more funding.
• Time: Exploratory or ethnographic studies may take longer than surveys.
• Expertise: Ensure you or your team possess the skills needed for your chosen research method.

Consider the Nature of the Problem

Complex problems may require mixed-methods research (a combination of qualitative and quantitative).

Review Existing Literature

Review existing literature before settling on a type to see what methodologies were previously employed for similar questions.

Think about Data Collection

Consider the best method to gather data: surveys, interviews, experiments, observations, etc. Your choice affects the research type.

Ethical Considerations:

Ensure your chosen method abides by ethical standards, especially when human subjects are involved.

Generalisability Vs. Depth

Quantitative methods often allow for generalisability, while qualitative methods provide depth and detail.

Pilot Testing

If unsure, run a pilot study to test your chosen method’s feasibility and utility.

Stay Open to Adaptation

Sometimes, initial research can lead to unforeseen insights or complexities. Be prepared to adjust your approach if needed.

Seek Feedback

Discuss your research approach with colleagues, mentors, or experts in the field. They might offer valuable insights or identify potential pitfalls.

Stay Updated

Research methods evolve. Stay updated with the latest techniques, tools, and best practices in your field.

Frequently Asked Questions

What is research.

Research is a systematic inquiry aimed at discovering, interpreting, and revising knowledge about specific phenomena. It involves formulating hypotheses, collecting data, and analysing results to generate new insights or validate existing theories. Conducted in various fields, research can be empirical, theoretical, or experimental and is fundamental for informed decision-making.

What are the different Types of Research?

Different types of research include:

• Descriptive: Describe and analyse phenomena.
• Experimental: Manipulate variables to establish causation.
• Correlational: Examine relationships between variables.
• Qualitative: Gather insights and understanding.
• Quantitative: Use numerical data for analysis.
• Case study, survey, ethnography, and more.

What is research design?

Research design is a structured blueprint for conducting a study, outlining how data will be collected, analysed, and interpreted. It determines the overall strategy and approach to obtain valid, accurate, and reliable results. Research design encompasses choices about type (e.g., experimental, observational), method (qualitative, quantitative), and data collection procedures.

What is survey?

A survey is a research method used to gather data from a predefined group by asking specific questions. Surveys can be conducted using various mediums, such as face-to-face interviews, phone calls, or online questionnaires. They are valuable for collecting descriptive, quantitative, or qualitative information and gauging public opinion or behaviours.

What is research method?

A research method is a systematic approach used by researchers to gather, analyse, and interpret data relevant to their study. It dictates how information is collected and evaluated to answer specific research questions. Methods can be qualitative, quantitative, or mixed and include techniques like surveys, experiments, case studies, and interviews.

What is exploratory research?

Exploratory research is an initial study designed to clarify and define the nature of a problem. It’s used when researchers have a limited understanding of the topic. Instead of seeking definitive answers, it aims to identify patterns, ideas, or hypotheses. Methods often include literature reviews, qualitative interviews, and observational studies.

What is the purpose of research?

The purpose of research is to discover, interpret, or revise knowledge on specific topics or phenomena. It seeks to answer questions, validate theories, or find solutions to problems. Research enhances understanding, informs decision-making, guides policies, drives innovation, and contributes to academic, scientific, and societal advancement. It’s fundamental for evidence-based practices.

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Research is a systematic investigation to establish facts and reach new conclusions. It involves collecting and analyzing data, often using a research questionnaire , and presenting findings to expand knowledge in a specific field. Key aspects include adhering to research ethics and exploring crisis communication research topics to manage and communicate effectively during crises.

What is Research?

Research is a systematic investigation and study of materials, sources, and data to establish facts and reach new conclusions. It involves gathering information, analyzing it critically, and presenting findings in a structured manner to increase knowledge in a specific field or address a particular problem. This process is fundamental in various disciplines, including science, humanities, and social sciences, and it helps to develop theories, inform policy, and contribute to the advancement of society.

Examples of Research

• Medical Research
• Educational Research
• Environmental Research
• Psychological Research
• Market Research
• Historical Research
• Sociological Research
• Technological Research
• Crisis Communication Research
• Agricultural Research
• Economic Research
• Political Research
• Linguistic Research
• Public Health Researc h
• Cultural Research
• Genetic Research
• Behavioral Research
• Engineering Research
• Legal Research
• Anthropological Research

Examples of Research in a Sentence

• The research conducted by the university scientists led to a breakthrough in renewable energy technology.
• She spent several months doing research for her thesis on ancient Greek literature.
• Our team is currently engaged in market research to understand consumer preferences better.
• The research findings were published in a prestigious medical journal.
• He was awarded a grant to continue his research on climate change and its impact on coastal ecosystems.
• Before launching the new product, the company conducted extensive research to ensure its success.
• Her research into the effects of sleep deprivation on cognitive function provided valuable insights.
• The research project aims to develop more effective treatments for Alzheimer’s disease.
• During the conference, many scholars presented their research on the latest advancements in artificial intelligence.
• The research paper highlighted the importance of early childhood education in academic achievement.

Research Examples for Students

• Science Fair Projects: Students conduct experiments to test hypotheses, such as examining the effects of different fertilizers on plant growth.
• History Papers: Students research a historical event, like the Civil Rights Movement, analyzing primary and secondary sources to understand its impact.
• Environmental Studies: Students investigate local water sources to assess pollution levels and propose solutions for improvement.
• Literature Analysis: Students research the themes and symbols in a novel, such as analyzing the use of symbolism in “To Kill a Mockingbird” by Harper Lee.
• Social Studies Projects: Students explore different cultures by researching their customs, traditions, and societal structures.
• Health Studies: Students study the effects of nutrition on adolescent health, conducting surveys and reviewing scientific literature.
• Technology Projects: Students research the development of artificial intelligence and its potential impacts on various industries.
• Business Studies: Students analyze market trends and consumer behavior to develop a marketing plan for a hypothetical product.
• Psychology Experiments: Students conduct research on human behavior, such as studying the effects of sleep on memory retention.
• Creative Arts: Students research different art movements, like Impressionism, and create a presentation showcasing key artists and their works.

Quantitative Research Examples

• Survey on Consumer Preferences: A company surveys 1,000 customers to quantify their preferences for different product features, such as color, size, and price.
• Medical Trials: A pharmaceutical company conducts a clinical trial involving 500 participants to measure the effectiveness of a new drug.
• Educational Achievement Study: Researchers collect standardized test scores from 10,000 students across various schools to analyze the impact of different teaching methods on student performance.
• Market Analysis: An economist analyzes sales data from 50 retail stores to identify trends and predict future sales patterns.
• Census Data Analysis: Government agencies use census data to quantify population growth, demographic changes, and housing needs over a decade.
• Customer Satisfaction Survey: A restaurant chain distributes a survey to 2,000 customers to measure satisfaction levels and identify areas for improvement.
• Behavioral Economics Study: Researchers conduct an experiment with 300 participants to quantify the effects of different incentives on saving behaviors.
• Workplace Productivity Study: A company tracks the productivity levels of 1,200 employees over six months to assess the impact of flexible working hours.
• Public Health Research: Health researchers analyze data from 20,000 participants to determine the correlation between exercise frequency and incidence of chronic diseases.
• Political Polling: Pollsters survey 5,000 voters to predict election outcomes and understand voter preferences and behavior.

Qualitative Research Examples

• Interview Studies: Researchers conduct in-depth interviews with participants to explore their experiences and perspectives on a specific topic, such as the impact of remote learning on student engagement.
• Focus Groups: A group of participants discusses a particular issue, like consumer attitudes towards sustainable fashion, allowing researchers to gather diverse opinions and insights.
• Ethnography: Researchers immerse themselves in a community or organization to observe and document cultural practices, social interactions, and daily routines, such as studying the work culture in a tech startup.
• Case Studies: An in-depth analysis of an individual, group, or event, like examining the recovery process of a patient with a rare medical condition, to understand the complexities involved.
• Narrative Research: Collecting and analyzing stories from individuals to understand how they make sense of their experiences, such as exploring the life stories of immigrants adapting to a new country.
• Phenomenological Research: Investigating the lived experiences of individuals regarding a particular phenomenon, such as the experiences of first-time mothers during childbirth.
• Grounded Theory: Developing a theory based on data collected from participants, like studying the coping mechanisms of people living with chronic pain to formulate a new psychological model.
• Content Analysis: Analyzing texts, media, or documents to identify patterns and themes, such as examining newspaper articles to understand media representation of climate change.
• Action Research: Collaborating with participants to address a problem and implement solutions, such as working with teachers to develop and test new classroom management strategies.
• Discourse Analysis: Studying communication patterns, language use, and social interactions within a specific context, like analyzing political speeches to understand how leaders frame policy issues.

Types of Research with Examples

Research is a systematic investigation aimed at discovering new information, understanding existing phenomena, and solving problems. There are several types of research, each with its own methodologies and purposes. Below are the main types of research with examples.

1. Basic Research

Basic research, also known as pure or fundamental research, is conducted to increase knowledge and understanding of fundamental principles. It is not aimed at solving immediate practical problems but rather at gaining a deeper insight into the subject. Example: A study investigating the molecular structure of proteins to understand how they function in the human body.

2. Applied Research

Applied research is designed to solve practical problems and improve the human condition. It uses the knowledge gained from basic research to develop new products, processes, or techniques. Example: Developing a new medication to treat Alzheimer’s disease based on findings from basic research on brain cell functions.

3. Quantitative Research

Quantitative research involves the systematic empirical investigation of observable phenomena via statistical, mathematical, or computational techniques. It seeks to quantify data and typically uses surveys, questionnaires, or experiments. Example: Conducting a survey to measure customer satisfaction levels among users of a new smartphone.

4. Qualitative Research

Qualitative research aims to understand human behavior and the reasons that govern such behavior. It involves collecting non-numerical data, such as interviews, observations, and open-ended surveys. Example: Interviewing patients to understand their experiences and feelings about a new healthcare program.

5. Descriptive Research

Descriptive research seeks to describe characteristics of a population or phenomenon being studied. It does not answer questions about how/when/why the characteristics occurred, but rather “what” is happening. Example: A study detailing the demographics of students in a particular school district.

6. Experimental Research

Experimental research is used to establish cause-and-effect relationships among variables. It involves manipulating one variable to determine if changes in one variable cause changes in another variable. Example: Testing the effectiveness of a new drug by administering it to one group of patients and a placebo to another group.

7. Correlational Research

Correlational research investigates the relationship between two or more variables without manipulating them. It identifies patterns, trends, and associations between variables. Example: Studying the correlation between hours of study and academic performance among high school students.

8. Exploratory Research

Exploratory research is conducted to explore a problem or a new area where little information exists. It is often the initial research conducted before more conclusive research. Example: Exploring the potential uses of a newly discovered plant with medicinal properties.

9. Longitudinal Research

Longitudinal research involves repeated observations of the same variables over a period of time. It is useful for studying changes and developments over time. Example: Following a group of children from kindergarten through high school to study the impact of early education on later academic success.

10. Cross-sectional Research

Cross-sectional research analyzes data from a population, or a representative subset, at a specific point in time. It provides a snapshot of the variables of interest. Example: A survey assessing the health status of a community at a single point in time.

11. Case Study Research

Case study research involves an in-depth, detailed examination of a single subject, group, or event. It provides a comprehensive understanding of the case being studied. Example: Analyzing the business strategies of a successful startup to understand the factors contributing to its success.

12. Action Research

Action research is conducted to solve an immediate problem or improve p Example: Implementing and assessing a new teaching method in a classroom to improve student engagement and learning outcomes.

Types of Research Methods and Example

• Method: Distributing questionnaires or online surveys to collect data from a large group of people.
• Example: Conducting a national survey to assess public opinion on climate change policies.
• Method: Manipulating one or more variables to determine their effect on another variable in a controlled environment.
• Example: Testing the impact of a new educational program on student performance by comparing test scores of participants and non-participants.
• Method: Observing subjects in their natural environment without interference.
• Example: Studying children’s behavior in playgrounds to understand social interactions and play patterns.
• Method: Conducting an in-depth analysis of a single subject or a small group of subjects.
• Example: Analyzing the business strategies of a successful startup to identify key factors contributing to its growth.
• Method: Systematically examining texts, media, and documents to identify patterns and themes.
• Example: Analyzing social media posts to understand public sentiment during a major political event.

What are the Characteristics of Research?

• Research follows a structured and organized approach, involving specific steps and methodologies to ensure consistency and reliability.
• Research includes control mechanisms to minimize bias and external variables that may influence the results, especially in experimental studies.
• Research relies on observable and measurable evidence. Data is collected through direct or indirect observation and experimentation.
• Research is based on logical reasoning and sound theoretical frameworks. Conclusions are drawn from data analysis and established principles.
• Research can be repeated by other researchers to verify results. Replication helps to confirm the validity and reliability of findings.
• Research aims to be unbiased and impartial. The researcher’s personal beliefs and opinions should not influence the study’s outcomes.
• Research involves critical analysis and interpretation of data. Researchers seek to understand patterns, relationships, and causality within the data.
• Research can involve numerical data (quantitative) or non-numerical data (qualitative), depending on the nature of the study and the research questions.
• Research adheres to ethical standards, ensuring the rights and well-being of participants are protected. Informed consent, confidentiality, and integrity are essential.
• Research seeks to explore new ideas, develop new theories, and discover new knowledge. It often addresses gaps in existing literature.

Importance of Research

Research is crucial in various fields, offering numerous benefits and advancing knowledge in significant ways. Here are some key reasons why research is important:

1. Advancement of Knowledge

Research pushes the boundaries of what is known and explores new areas of inquiry. It helps to uncover new facts, theories, and insights that contribute to the collective understanding of a subject.

2. Informed Decision-Making

Research provides reliable data and evidence that guide decisions in fields such as healthcare, business, education, and public policy. For example, medical research can lead to the development of new treatments and drugs.

3. Problem-Solving

Research identifies and analyzes problems, proposing effective solutions. For instance, environmental research can help address climate change by finding sustainable practices and technologies.

4. Innovation and Development

Research fosters innovation by developing new products, technologies, and processes. Technological advancements, such as smartphones and renewable energy sources, are direct results of extensive research.

5. Economic Growth

Research drives economic development by creating new industries and improving existing ones. It leads to job creation, enhances productivity, and contributes to a nation’s economic stability.

6. Educational Enrichment

Research enhances educational content and teaching methods. It provides a deeper understanding of subjects, helping educators develop better curricula and instructional strategies.

FAQ’s

What is a hypothesis in research.

A hypothesis is a testable prediction about the relationship between two or more variables. It guides the research process.

How do you choose a research topic?

Select a topic that interests you, fills a gap in existing literature, and is feasible in terms of resources and time.

What is a literature review?

A literature review is a comprehensive summary of previous research on a topic. It identifies trends, gaps, and key findings.

What is the difference between primary and secondary data?

Primary data is collected firsthand by the researcher. Secondary data is gathered from existing sources like books, articles, and reports.

What are research ethics?

Research ethics involve principles like honesty, integrity, and respect for participants. Ethical guidelines ensure research is conducted responsibly.

What is a research design?

A research design is a plan that outlines how to collect and analyze data. It includes methods, sampling, and procedures.

What is sampling in research?

Sampling is selecting a subset of individuals from a population to represent the entire group. It can be random or non-random.

What is data analysis?

Data analysis involves processing and interpreting data to draw meaningful conclusions. Techniques vary based on the research type.

How do you write a research paper?

A research paper includes an introduction, literature review, methodology, results, discussion, and conclusion. Follow a clear and logical structure.

What is peer review?

Peer review is a process where experts evaluate a researcher’s work for quality, accuracy, and validity before publication.

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Organizing Academic Research Papers: Types of Research Designs

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• Narrowing a Topic Idea
• Broadening a Topic Idea
• Extending the Timeliness of a Topic Idea
• Academic Writing Style
• Choosing a Title
• Making an Outline
• Paragraph Development
• Executive Summary
• Background Information
• The Research Problem/Question
• Theoretical Framework
• Citation Tracking
• Content Alert Services
• Evaluating Sources
• Primary Sources
• Secondary Sources
• Tertiary Sources
• What Is Scholarly vs. Popular?
• Qualitative Methods
• Quantitative Methods
• Using Non-Textual Elements
• Limitations of the Study
• Common Grammar Mistakes
• Avoiding Plagiarism
• Footnotes or Endnotes?
• Further Readings
• Annotated Bibliography
• Dealing with Nervousness
• Using Visual Aids
• Grading Someone Else's Paper
• How to Manage Group Projects
• Multiple Book Review Essay
• Reviewing Collected Essays
• About Informed Consent
• Writing Field Notes
• Writing a Policy Memo
• Writing a Research Proposal
• Acknowledgements

Introduction

Before beginning your paper, you need to decide how you plan to design the study .

The research design refers to the overall strategy that you choose to integrate the different components of the study in a coherent and logical way, thereby, ensuring you will effectively address the research problem; it constitutes the blueprint for the collection, measurement, and analysis of data. Note that your research problem determines the type of design you can use, not the other way around!

General Structure and Writing Style

Action research design, case study design, causal design, cohort design, cross-sectional design, descriptive design, experimental design, exploratory design, historical design, longitudinal design, observational design, philosophical design, sequential design.

Kirshenblatt-Gimblett, Barbara. Part 1, What Is Research Design? The Context of Design. Performance Studies Methods Course syllabus . New York University, Spring 2006; Trochim, William M.K. Research Methods Knowledge Base . 2006.

The function of a research design is to ensure that the evidence obtained enables you to effectively address the research problem as unambiguously as possible. In social sciences research, obtaining evidence relevant to the research problem generally entails specifying the type of evidence needed to test a theory, to evaluate a program, or to accurately describe a phenomenon. However, researchers can often begin their investigations far too early, before they have thought critically about about what information is required to answer the study's research questions. Without attending to these design issues beforehand, the conclusions drawn risk being weak and unconvincing and, consequently, will fail to adequate address the overall research problem.

 Given this, the length and complexity of research designs can vary considerably, but any sound design will do the following things:

• Identify the research problem clearly and justify its selection,
• Review previously published literature associated with the problem area,
• Clearly and explicitly specify hypotheses [i.e., research questions] central to the problem selected,
• Effectively describe the data which will be necessary for an adequate test of the hypotheses and explain how such data will be obtained, and
• Describe the methods of analysis which will be applied to the data in determining whether or not the hypotheses are true or false.

Kirshenblatt-Gimblett, Barbara. Part 1, What Is Research Design? The Context of Design. Performance Studies Methods Course syllabus . New Yortk University, Spring 2006.

Definition and Purpose

The essentials of action research design follow a characteristic cycle whereby initially an exploratory stance is adopted, where an understanding of a problem is developed and plans are made for some form of interventionary strategy. Then the intervention is carried out (the action in Action Research) during which time, pertinent observations are collected in various forms. The new interventional strategies are carried out, and the cyclic process repeats, continuing until a sufficient understanding of (or implement able solution for) the problem is achieved. The protocol is iterative or cyclical in nature and is intended to foster deeper understanding of a given situation, starting with conceptualizing and particularizing the problem and moving through several interventions and evaluations.

What do these studies tell you?

• A collaborative and adaptive research design that lends itself to use in work or community situations.
• Design focuses on pragmatic and solution-driven research rather than testing theories.
• When practitioners use action research it has the potential to increase the amount they learn consciously from their experience. The action research cycle can also be regarded as a learning cycle.
• Action search studies often have direct and obvious relevance to practice.
• There are no hidden controls or preemption of direction by the researcher.

What these studies don't tell you?

• It is harder to do than conducting conventional studies because the researcher takes on responsibilities for encouraging change as well as for research.
• Action research is much harder to write up because you probably can’t use a standard format to report your findings effectively.
• Personal over-involvement of the researcher may bias research results.
• The cyclic nature of action research to achieve its twin outcomes of action (e.g. change) and research (e.g. understanding) is time-consuming and complex to conduct.

Gall, Meredith. Educational Research: An Introduction . Chapter 18, Action Research. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007; Kemmis, Stephen and Robin McTaggart. “Participatory Action Research.” In Handbook of Qualitative Research . Norman Denzin and Yvonna S. Locoln, eds. 2nd ed. (Thousand Oaks, CA: SAGE, 2000), pp. 567-605.; Reason, Peter and Hilary Bradbury. Handbook of Action Research: Participative Inquiry and Practice . Thousand Oaks, CA: SAGE, 2001.

A case study is an in-depth study of a particular research problem rather than a sweeping statistical survey. It is often used to narrow down a very broad field of research into one or a few easily researchable examples. The case study research design is also useful for testing whether a specific theory and model actually applies to phenomena in the real world. It is a useful design when not much is known about a phenomenon.

• Approach excels at bringing us to an understanding of a complex issue through detailed contextual analysis of a limited number of events or conditions and their relationships.
• A researcher using a case study design can apply a vaiety of methodologies and rely on a variety of sources to investigate a research problem.
• Design can extend experience or add strength to what is already known through previous research.
• Social scientists, in particular, make wide use of this research design to examine contemporary real-life situations and provide the basis for the application of concepts and theories and extension of methods.
• The design can provide detailed descriptions of specific and rare cases.
• A single or small number of cases offers little basis for establishing reliability or to generalize the findings to a wider population of people, places, or things.
• The intense exposure to study of the case may bias a researcher's interpretation of the findings.
• Design does not facilitate assessment of cause and effect relationships.
• Vital information may be missing, making the case hard to interpret.
• The case may not be representative or typical of the larger problem being investigated.
• If the criteria for selecting a case is because it represents a very unusual or unique phenomenon or problem for study, then your intepretation of the findings can only apply to that particular case.

Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 4, Flexible Methods: Case Study Design. 2nd ed. New York: Columbia University Press, 1999; Stake, Robert E. The Art of Case Study Research . Thousand Oaks, CA: SAGE, 1995; Yin, Robert K. Case Study Research: Design and Theory . Applied Social Research Methods Series, no. 5. 3rd ed. Thousand Oaks, CA: SAGE, 2003.

Causality studies may be thought of as understanding a phenomenon in terms of conditional statements in the form, “If X, then Y.” This type of research is used to measure what impact a specific change will have on existing norms and assumptions. Most social scientists seek causal explanations that reflect tests of hypotheses. Causal effect (nomothetic perspective) occurs when variation in one phenomenon, an independent variable, leads to or results, on average, in variation in another phenomenon, the dependent variable.

Conditions necessary for determining causality:

• Empirical association--a valid conclusion is based on finding an association between the independent variable and the dependent variable.
• Appropriate time order--to conclude that causation was involved, one must see that cases were exposed to variation in the independent variable before variation in the dependent variable.
• Nonspuriousness--a relationship between two variables that is not due to variation in a third variable.
• Causality research designs helps researchers understand why the world works the way it does through the process of proving a causal link between variables and eliminating other possibilities.
• Replication is possible.
• There is greater confidence the study has internal validity due to the systematic subject selection and equity of groups being compared.
• Not all relationships are casual! The possibility always exists that, by sheer coincidence, two unrelated events appear to be related [e.g., Punxatawney Phil could accurately predict the duration of Winter for five consecutive years but, the fact remains, he's just a big, furry rodent].
• Conclusions about causal relationships are difficult to determine due to a variety of extraneous and confounding variables that exist in a social environment. This means causality can only be inferred, never proven.
• If two variables are correlated, the cause must come before the effect. However, even though two variables might be causally related, it can sometimes be difficult to determine which variable comes first and therefore to establish which variable is the actual cause and which is the  actual effect.

Bachman, Ronet. The Practice of Research in Criminology and Criminal Justice . Chapter 5, Causation and Research Designs. 3rd ed.  Thousand Oaks, CA: Pine Forge Press, 2007; Causal Research Design: Experimentation. Anonymous SlideShare Presentation ; Gall, Meredith. Educational Research: An Introduction . Chapter 11, Nonexperimental Research: Correlational Designs. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007; Trochim, William M.K. Research Methods Knowledge Base . 2006.

Often used in the medical sciences, but also found in the applied social sciences, a cohort study generally refers to a study conducted over a period of time involving members of a population which the subject or representative member comes from, and who are united by some commonality or similarity. Using a quantitative framework, a cohort study makes note of statistical occurrence within a specialized subgroup, united by same or similar characteristics that are relevant to the research problem being investigated, r ather than studying statistical occurrence within the general population. Using a qualitative framework, cohort studies generally gather data using methods of observation. Cohorts can be either "open" or "closed."

• Open Cohort Studies [dynamic populations, such as the population of Los Angeles] involve a population that is defined just by the state of being a part of the study in question (and being monitored for the outcome). Date of entry and exit from the study is individually defined, therefore, the size of the study population is not constant. In open cohort studies, researchers can only calculate rate based data, such as, incidence rates and variants thereof.
• Closed Cohort Studies [static populations, such as patients entered into a clinical trial] involve participants who enter into the study at one defining point in time and where it is presumed that no new participants can enter the cohort. Given this, the number of study participants remains constant (or can only decrease).
• The use of cohorts is often mandatory because a randomized control study may be unethical. For example, you cannot deliberately expose people to asbestos, you can only study its effects on those who have already been exposed. Research that measures risk factors  often relies on cohort designs.
• Because cohort studies measure potential causes before the outcome has occurred, they can demonstrate that these “causes” preceded the outcome, thereby avoiding the debate as to which is the cause and which is the effect.
• Cohort analysis is highly flexible and can provide insight into effects over time and related to a variety of different types of changes [e.g., social, cultural, political, economic, etc.].
• Either original data or secondary data can be used in this design.
• In cases where a comparative analysis of two cohorts is made [e.g., studying the effects of one group exposed to asbestos and one that has not], a researcher cannot control for all other factors that might differ between the two groups. These factors are known as confounding variables.
• Cohort studies can end up taking a long time to complete if the researcher must wait for the conditions of interest to develop within the group. This also increases the chance that key variables change during the course of the study, potentially impacting the validity of the findings.
• Because of the lack of randominization in the cohort design, its external validity is lower than that of study designs where the researcher randomly assigns participants.

Healy P, Devane D. “Methodological Considerations in Cohort Study Designs.” Nurse Researcher 18 (2011): 32-36;  Levin, Kate Ann. Study Design IV: Cohort Studies. Evidence-Based Dentistry 7 (2003): 51–52; Study Design 101 . Himmelfarb Health Sciences Library. George Washington University, November 2011; Cohort Study . Wikipedia.

Cross-sectional research designs have three distinctive features: no time dimension, a reliance on existing differences rather than change following intervention; and, groups are selected based on existing differences rather than random allocation. The cross-sectional design can only measure diffrerences between or from among a variety of people, subjects, or phenomena rather than change. As such, researchers using this design can only employ a relative passive approach to making causal inferences based on findings.

• Cross-sectional studies provide a 'snapshot' of the outcome and the characteristics associated with it, at a specific point in time.
• Unlike the experimental design where there is an active intervention by the researcher to produce and measure change or to create differences, cross-sectional designs focus on studying and drawing inferences from existing differences between people, subjects, or phenomena.
• Entails collecting data at and concerning one point in time. While longitudinal studies involve taking multiple measures over an extended period of time, cross-sectional research is focused on finding relationships between variables at one moment in time.
• Groups identified for study are purposely selected based upon existing differences in the sample rather than seeking random sampling.
• Cross-section studies are capable of using data from a large number of subjects and, unlike observational studies, is not geographically bound.
• Can estimate prevalence of an outcome of interest because the sample is usually taken from the whole population.
• Because cross-sectional designs generally use survey techniques to gather data, they are relatively inexpensive and take up little time to conduct.
• Finding people, subjects, or phenomena to study that are very similar except in one specific variable can be difficult.
• Results are static and time bound and, therefore, give no indication of a sequence of events or reveal historical contexts.
• Studies cannot be utilized to establish cause and effect relationships.
• Provide only a snapshot of analysis so there is always the possibility that a study could have differing results if another time-frame had been chosen.
• There is no follow up to the findings.

Hall, John. “Cross-Sectional Survey Design.” In Encyclopedia of Survey Research Methods. Paul J. Lavrakas, ed. (Thousand Oaks, CA: Sage, 2008), pp. 173-174; Helen Barratt, Maria Kirwan. Cross-Sectional Studies: Design, Application, Strengths and Weaknesses of Cross-Sectional Studies . Healthknowledge, 2009. Cross-Sectional Study . Wikipedia.

Descriptive research designs help provide answers to the questions of who, what, when, where, and how associated with a particular research problem; a descriptive study cannot conclusively ascertain answers to why. Descriptive research is used to obtain information concerning the current status of the phenomena and to describe "what exists" with respect to variables or conditions in a situation.

• The subject is being observed in a completely natural and unchanged natural environment. True experiments, whilst giving analyzable data, often adversely influence the normal behavior of the subject.
• Descriptive research is often used as a pre-cursor to more quantitatively research designs, the general overview giving some valuable pointers as to what variables are worth testing quantitatively.
• If the limitations are understood, they can be a useful tool in developing a more focused study.
• Descriptive studies can yield rich data that lead to important recommendations.
• Appoach collects a large amount of data for detailed analysis.
• The results from a descriptive research can not be used to discover a definitive answer or to disprove a hypothesis.
• Because descriptive designs often utilize observational methods [as opposed to quantitative methods], the results cannot be replicated.
• The descriptive function of research is heavily dependent on instrumentation for measurement and observation.

Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 5, Flexible Methods: Descriptive Research. 2nd ed. New York: Columbia University Press, 1999;  McNabb, Connie. Descriptive Research Methodologies . Powerpoint Presentation; Shuttleworth, Martyn. Descriptive Research Design , September 26, 2008. Explorable.com website.

A blueprint of the procedure that enables the researcher to maintain control over all factors that may affect the result of an experiment. In doing this, the researcher attempts to determine or predict what may occur. Experimental Research is often used where there is time priority in a causal relationship (cause precedes effect), there is consistency in a causal relationship (a cause will always lead to the same effect), and the magnitude of the correlation is great. The classic experimental design specifies an experimental group and a control group. The independent variable is administered to the experimental group and not to the control group, and both groups are measured on the same dependent variable. Subsequent experimental designs have used more groups and more measurements over longer periods. True experiments must have control, randomization, and manipulation.

• Experimental research allows the researcher to control the situation. In so doing, it allows researchers to answer the question, “what causes something to occur?”
• Permits the researcher to identify cause and effect relationships between variables and to distinguish placebo effects from treatment effects.
• Experimental research designs support the ability to limit alternative explanations and to infer direct causal relationships in the study.
• Approach provides the highest level of evidence for single studies.
• The design is artificial, and results may not generalize well to the real world.
• The artificial settings of experiments may alter subject behaviors or responses.
• Experimental designs can be costly if special equipment or facilities are needed.
• Some research problems cannot be studied using an experiment because of ethical or technical reasons.
• Difficult to apply ethnographic and other qualitative methods to  experimental designed research studies.

Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 7, Flexible Methods: Experimental Research. 2nd ed. New York: Columbia University Press, 1999; Chapter 2: Research Design, Experimental Designs . School of Psychology, University of New England, 2000; Experimental Research. Research Methods by Dummies. Department of Psychology. California State University, Fresno, 2006; Trochim, William M.K. Experimental Design . Research Methods Knowledge Base. 2006; Rasool, Shafqat. Experimental Research . Slideshare presentation.

An exploratory design is conducted about a research problem when there are few or no earlier studies to refer to. The focus is on gaining insights and familiarity for later investigation or undertaken when problems are in a preliminary stage of investigation.

The goals of exploratory research are intended to produce the following possible insights:

• Familiarity with basic details, settings and concerns.
• Well grounded picture of the situation being developed.
• Generation of new ideas and assumption, development of tentative theories or hypotheses.
• Determination about whether a study is feasible in the future.
• Issues get refined for more systematic investigation and formulation of new research questions.
• Direction for future research and techniques get developed.
• Design is a useful approach for gaining background information on a particular topic.
• Exploratory research is flexible and can address research questions of all types (what, why, how).
• Provides an opportunity to define new terms and clarify existing concepts.
• Exploratory research is often used to generate formal hypotheses and develop more precise research problems.
• Exploratory studies help establish research priorities.
• Exploratory research generally utilizes small sample sizes and, thus, findings are typically not generalizable to the population at large.
• The exploratory nature of the research inhibits an ability to make definitive conclusions about the findings.
• The research process underpinning exploratory studies is flexible but often unstructured, leading to only tentative results that have limited value in decision-making.
• Design lacks rigorous standards applied to methods of data gathering and analysis because one of the areas for exploration could be to determine what method or methodologies could best fit the research problem.

Cuthill, Michael. “Exploratory Research: Citizen Participation, Local Government, and Sustainable Development in Australia.” Sustainable Development 10 (2002): 79-89; Taylor, P. J., G. Catalano, and D.R.F. Walker. “Exploratory Analysis of the World City Network.” Urban Studies 39 (December 2002): 2377-2394; Exploratory Research . Wikipedia.

The purpose of a historical research design is to collect, verify, and synthesize evidence from the past to establish facts that defend or refute your hypothesis. It uses secondary sources and a variety of primary documentary evidence, such as, logs, diaries, official records, reports, archives, and non-textual information [maps, pictures, audio and visual recordings]. The limitation is that the sources must be both authentic and valid.

• The historical research design is unobtrusive; the act of research does not affect the results of the study.
• The historical approach is well suited for trend analysis.
• Historical records can add important contextual background required to more fully understand and interpret a research problem.
• There is no possibility of researcher-subject interaction that could affect the findings.
• Historical sources can be used over and over to study different research problems or to replicate a previous study.
• The ability to fulfill the aims of your research are directly related to the amount and quality of documentation available to understand the research problem.
• Since historical research relies on data from the past, there is no way to manipulate it to control for contemporary contexts.
• Interpreting historical sources can be very time consuming.
• The sources of historical materials must be archived consistentally to ensure access.
• Original authors bring their own perspectives and biases to the interpretation of past events and these biases are more difficult to ascertain in historical resources.
• Due to the lack of control over external variables, historical research is very weak with regard to the demands of internal validity.
• It rare that the entirety of historical documentation needed to fully address a research problem is available for interpretation, therefore, gaps need to be acknowledged.

Savitt, Ronald. “Historical Research in Marketing.” Journal of Marketing 44 (Autumn, 1980): 52-58;  Gall, Meredith. Educational Research: An Introduction . Chapter 16, Historical Research. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007.

A longitudinal study follows the same sample over time and makes repeated observations. With longitudinal surveys, for example, the same group of people is interviewed at regular intervals, enabling researchers to track changes over time and to relate them to variables that might explain why the changes occur. Longitudinal research designs describe patterns of change and help establish the direction and magnitude of causal relationships. Measurements are taken on each variable over two or more distinct time periods. This allows the researcher to measure change in variables over time. It is a type of observational study and is sometimes referred to as a panel study.

• Longitudinal data allow the analysis of duration of a particular phenomenon.
• Enables survey researchers to get close to the kinds of causal explanations usually attainable only with experiments.
• The design permits the measurement of differences or change in a variable from one period to another [i.e., the description of patterns of change over time].
• Longitudinal studies facilitate the prediction of future outcomes based upon earlier factors.
• The data collection method may change over time.
• Maintaining the integrity of the original sample can be difficult over an extended period of time.
• It can be difficult to show more than one variable at a time.
• This design often needs qualitative research to explain fluctuations in the data.
• A longitudinal research design assumes present trends will continue unchanged.
• It can take a long period of time to gather results.
• There is a need to have a large sample size and accurate sampling to reach representativness.

Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 6, Flexible Methods: Relational and Longitudinal Research. 2nd ed. New York: Columbia University Press, 1999; Kalaian, Sema A. and Rafa M. Kasim. "Longitudinal Studies." In Encyclopedia of Survey Research Methods . Paul J. Lavrakas, ed. (Thousand Oaks, CA: Sage, 2008), pp. 440-441; Ployhart, Robert E. and Robert J. Vandenberg. "Longitudinal Research: The Theory, Design, and Analysis of Change.” Journal of Management 36 (January 2010): 94-120; Longitudinal Study . Wikipedia.

This type of research design draws a conclusion by comparing subjects against a control group, in cases where the researcher has no control over the experiment. There are two general types of observational designs. In direct observations, people know that you are watching them. Unobtrusive measures involve any method for studying behavior where individuals do not know they are being observed. An observational study allows a useful insight into a phenomenon and avoids the ethical and practical difficulties of setting up a large and cumbersome research project.

• Observational studies are usually flexible and do not necessarily need to be structured around a hypothesis about what you expect to observe (data is emergent rather than pre-existing).
• The researcher is able to collect a depth of information about a particular behavior.
• Can reveal interrelationships among multifaceted dimensions of group interactions.
• You can generalize your results to real life situations.
• Observational research is useful for discovering what variables may be important before applying other methods like experiments.
• Observation researchd esigns account for the complexity of group behaviors.
• Reliability of data is low because seeing behaviors occur over and over again may be a time consuming task and difficult to replicate.
• In observational research, findings may only reflect a unique sample population and, thus, cannot be generalized to other groups.
• There can be problems with bias as the researcher may only "see what they want to see."
• There is no possiblility to determine "cause and effect" relationships since nothing is manipulated.
• Sources or subjects may not all be equally credible.
• Any group that is studied is altered to some degree by the very presence of the researcher, therefore, skewing to some degree any data collected (the Heisenburg Uncertainty Principle).

Atkinson, Paul and Martyn Hammersley. “Ethnography and Participant Observation.” In Handbook of Qualitative Research . Norman K. Denzin and Yvonna S. Lincoln, eds. (Thousand Oaks, CA: Sage, 1994), pp. 248-261; Observational Research. Research Methods by Dummies. Department of Psychology. California State University, Fresno, 2006; Patton Michael Quinn. Qualitiative Research and Evaluation Methods . Chapter 6, Fieldwork Strategies and Observational Methods. 3rd ed. Thousand Oaks, CA: Sage, 2002; Rosenbaum, Paul R. Design of Observational Studies . New York: Springer, 2010.

Understood more as an broad approach to examining a research problem than a methodological design, philosophical analysis and argumentation is intended to challenge deeply embedded, often intractable, assumptions underpinning an area of study. This approach uses the tools of argumentation derived from philosophical traditions, concepts, models, and theories to critically explore and challenge, for example, the relevance of logic and evidence in academic debates, to analyze arguments about fundamental issues, or to discuss the root of existing discourse about a research problem. These overarching tools of analysis can be framed in three ways:

• Ontology -- the study that describes the nature of reality; for example, what is real and what is not, what is fundamental and what is derivative?
• Epistemology -- the study that explores the nature of knowledge; for example, on what does knowledge and understanding depend upon and how can we be certain of what we know?
• Axiology -- the study of values; for example, what values does an individual or group hold and why? How are values related to interest, desire, will, experience, and means-to-end? And, what is the difference between a matter of fact and a matter of value?
• Can provide a basis for applying ethical decision-making to practice.
• Functions as a means of gaining greater self-understanding and self-knowledge about the purposes of research.
• Brings clarity to general guiding practices and principles of an individual or group.
• Philosophy informs methodology.
• Refine concepts and theories that are invoked in relatively unreflective modes of thought and discourse.
• Beyond methodology, philosophy also informs critical thinking about epistemology and the structure of reality (metaphysics).
• Offers clarity and definition to the practical and theoretical uses of terms, concepts, and ideas.
• Limited application to specific research problems [answering the "So What?" question in social science research].
• Analysis can be abstract, argumentative, and limited in its practical application to real-life issues.
• While a philosophical analysis may render problematic that which was once simple or taken-for-granted, the writing can be dense and subject to unnecessary jargon, overstatement, and/or excessive quotation and documentation.
• There are limitations in the use of metaphor as a vehicle of philosophical analysis.
• There can be analytical difficulties in moving from philosophy to advocacy and between abstract thought and application to the phenomenal world.

Chapter 4, Research Methodology and Design . Unisa Institutional Repository (UnisaIR), University of South Africa;  Labaree, Robert V. and Ross Scimeca. “The Philosophical Problem of Truth in Librarianship.” The Library Quarterly 78 (January 2008): 43-70; Maykut, Pamela S. Beginning Qualitative Research: A Philosophic and Practical Guide . Washington, D.C.: Falmer Press, 1994; Stanford Encyclopedia of Philosophy . Metaphysics Research Lab, CSLI, Stanford University, 2013.

• The researcher has a limitless option when it comes to sample size and the sampling schedule.
• Due to the repetitive nature of this research design, minor changes and adjustments can be done during the initial parts of the study to correct and hone the research method. Useful design for exploratory studies.
• There is very little effort on the part of the researcher when performing this technique. It is generally not expensive, time consuming, or workforce extensive.
• Because the study is conducted serially, the results of one sample are known before the next sample is taken and analyzed.
• The sampling method is not representative of the entire population. The only possibility of approaching representativeness is when the researcher chooses to use a very large sample size significant enough to represent a significant portion of the entire population. In this case, moving on to study a second or more sample can be difficult.
• Because the sampling technique is not randomized, the design cannot be used to create conclusions and interpretations that pertain to an entire population. Generalizability from findings is limited.
• Difficult to account for and interpret variation from one sample to another over time, particularly when using qualitative methods of data collection.

Rebecca Betensky, Harvard University, Course Lecture Note slides ; Cresswell, John W. Et al. “Advanced Mixed-Methods Research Designs.” In Handbook of Mixed Methods in Social and Behavioral Research . Abbas Tashakkori and Charles Teddle, eds. (Thousand Oaks, CA: Sage, 2003), pp. 209-240; Nataliya V. Ivankova. “Using Mixed-Methods Sequential Explanatory Design: From Theory to Practice.” Field Methods 18 (February 2006): 3-20; Bovaird, James A. and Kevin A. Kupzyk. “Sequential Design.” In Encyclopedia of Research Design . Neil J. Salkind, ed. Thousand Oaks, CA: Sage, 2010; Sequential Analysis . Wikipedia.  

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Introduction to Academic Research

What is Academic Research?

• Planning your Research
• Search Strategies
• Choosing Sources
• Choosing Databases
• Scholarly Sources
• Evaluating Websites
• Citing your Sources

Academic research involves a thorough investigation into what is known about a given topic. In most cases, you will be required to examine and analyze scholarly sources when completing your assignments (unless otherwise indicated by your instructor).  Scholarly sources help:

• Add depth to your understanding.
• Strengthen your argument.
• Reduce bias and misconceptions.

Research assignments are designed to help you think like a researcher and learn good research skills, such as selecting appropriate topics, identifying keywords, searching for information efficiently, and evaluating your sources. In this guide, we'll cover some of the key information and skills you need to know to succeed at Sheridan.

In this Guide

• Last Updated: Jun 21, 2024 3:48 PM
• URL: https://sheridancollege.libguides.com/academic-research

Connect with us

Research Methodologies

• What are research designs?
• What are research methodologies?

What are research methods?

Quantitative research methods, qualitative research methods, mixed method approach, selecting the best research method.

• Additional Sources

Research methods are different from research methodologies because they are the ways in which you will collect the data for your research project.  The best method for your project largely depends on your topic, the type of data you will need, and the people or items from which you will be collecting data.  The following boxes below contain a list of quantitative, qualitative, and mixed research methods.

• Closed-ended questionnaires/survey: These types of questionnaires or surveys are like "multiple choice" tests, where participants must select from a list of premade answers.  According to the content of the question, they must select the one that they agree with the most.  This approach is the simplest form of quantitative research because the data is easy to combine and quantify.
• Structured interviews: These are a common research method in market research because the data can be quantified.  They are strictly designed for little "wiggle room" in the interview process so that the data will not be skewed.  You can conduct structured interviews in-person, online, or over the phone (Dawson, 2019).

Constructing Questionnaires

When constructing your questions for a survey or questionnaire, there are things you can do to ensure that your questions are accurate and easy to understand (Dawson, 2019):

• Keep the questions brief and simple.
• Eliminate any potential bias from your questions.  Make sure that they do not word things in a way that favor one perspective over another.
• If your topic is very sensitive, you may want to ask indirect questions rather than direct ones.  This prevents participants from being intimidated and becoming unwilling to share their true responses.
• If you are using a closed-ended question, try to offer every possible answer that a participant could give to that question.
• Do not ask questions that assume something of the participant.  The question "How often do you exercise?" assumes that the participant exercises (when they may not), so you would want to include a question that asks if they exercise at all before asking them how often.
• Try and keep the questionnaire as short as possible.  The longer a questionnaire takes, the more likely the participant will not complete it or get too tired to put truthful answers.
• Promise confidentiality to your participants at the beginning of the questionnaire.

Quantitative Research Measures

When you are considering a quantitative approach to your research, you need to identify why types of measures you will use in your study.  This will determine what type of numbers you will be using to collect your data.  There are four levels of measurement:

• Nominal: These are numbers where the order of the numbers do not matter.  They aim to identify separate information.  One example is collecting zip codes from research participants.  The order of the numbers does not matter, but the series of numbers in each zip code indicate different information (Adamson and Prion, 2013).
• Ordinal: Also known as rankings because the order of these numbers matter.  This is when items are given a specific rank according to specific criteria.  A common example of ordinal measurements include ranking-based questionnaires, where participants are asked to rank items from least favorite to most favorite.  Another common example is a pain scale, where a patient is asked to rank their pain on a scale from 1 to 10 (Adamson and Prion, 2013).
• Interval: This is when the data are ordered and the distance between the numbers matters to the researcher (Adamson and Prion, 2013).  The distance between each number is the same.  An example of interval data is test grades.
• Ratio: This is when the data are ordered and have a consistent distance between numbers, but has a "zero point."  This means that there could be a measurement of zero of whatever you are measuring in your study (Adamson and Prion, 2013).  An example of ratio data is measuring the height of something because the "zero point" remains constant in all measurements.  The height of something could also be zero.

Focus Groups

This is when a select group of people gather to talk about a particular topic.  They can also be called discussion groups or group interviews (Dawson, 2019).  They are usually lead by a moderator  to help guide the discussion and ask certain questions.  It is critical that a moderator allows everyone in the group to get a chance to speak so that no one dominates the discussion.  The data that are gathered from focus groups tend to be thoughts, opinions, and perspectives about an issue.

Advantages of Focus Groups

• Only requires one meeting to get different types of responses.
• Less researcher bias due to participants being able to speak openly.
• Helps participants overcome insecurities or fears about a topic.
• The researcher can also consider the impact of participant interaction.

Disadvantages of Focus Groups

• Participants may feel uncomfortable to speak in front of an audience, especially if the topic is sensitive or controversial.
• Since participation is voluntary, not every participant may contribute equally to the discussion.
• Participants may impact what others say or think.
• A researcher may feel intimidated by running a focus group on their own.
• A researcher may need extra funds/resources to provide a safe space to host the focus group.
• Because the data is collective, it may be difficult to determine a participant's individual thoughts about the research topic.

Observation

There are two ways to conduct research observations:

• Direct Observation: The researcher observes a participant in an environment.  The researcher often takes notes or uses technology to gather data, such as a voice recorder or video camera.  The researcher does not interact or interfere with the participants.  This approach is often used in psychology and health studies (Dawson, 2019).
• Participant Observation:  The researcher interacts directly with the participants to get a better understanding of the research topic.  This is a common research method when trying to understand another culture or community.  It is important to decide if you will conduct a covert (participants do not know they are part of the research) or overt (participants know the researcher is observing them) observation because it can be unethical in some situations (Dawson, 2019).

Open-Ended Questionnaires

These types of questionnaires are the opposite of "multiple choice" questionnaires because the answer boxes are left open for the participant to complete.  This means that participants can write short or extended answers to the questions.  Upon gathering the responses, researchers will often "quantify" the data by organizing the responses into different categories.  This can be time consuming because the researcher needs to read all responses carefully.

Semi-structured Interviews

This is the most common type of interview where researchers aim to get specific information so they can compare it to other interview data.  This requires asking the same questions for each interview, but keeping their responses flexible.  This means including follow-up questions if a subject answers a certain way.  Interview schedules are commonly used to aid the interviewers, which list topics or questions that will be discussed at each interview (Dawson, 2019).

Theoretical Analysis

Often used for nonhuman research, theoretical analysis is a qualitative approach where the researcher applies a theoretical framework to analyze something about their topic.  A theoretical framework gives the researcher a specific "lens" to view the topic and think about it critically. it also serves as context to guide the entire study.  This is a popular research method for analyzing works of literature, films, and other forms of media.  You can implement more than one theoretical framework with this method, as many theories complement one another.

Common theoretical frameworks for qualitative research are (Grant and Osanloo, 2014):

• Behavioral theory
• Change theory
• Cognitive theory
• Content analysis
• Cross-sectional analysis
• Developmental theory
• Feminist theory
• Gender theory
• Marxist theory
• Queer theory
• Systems theory
• Transformational theory

Unstructured Interviews

These are in-depth interviews where the researcher tries to understand an interviewee's perspective on a situation or issue.  They are sometimes called life history interviews.  It is important not to bombard the interviewee with too many questions so they can freely disclose their thoughts (Dawson, 2019).

• Open-ended and closed-ended questionnaires: This approach means implementing elements of both questionnaire types into your data collection.  Participants may answer some questions with premade answers and write their own answers to other questions.  The advantage to this method is that you benefit from both types of data collection to get a broader understanding of you participants.  However, you must think carefully about how you will analyze this data to arrive at a conclusion.

Other mixed method approaches that incorporate quantitative and qualitative research methods depend heavily on the research topic.  It is strongly recommended that you collaborate with your academic advisor before finalizing a mixed method approach.

How do you determine which research method would be best for your proposal?  This heavily depends on your research objective.  According to Dawson (2019), there are several questions to ask yourself when determining the best research method for your project:

• Are you good with numbers and mathematics?
• Would you be interested in conducting interviews with human subjects?
• Would you enjoy creating a questionnaire for participants to complete?
• Do you prefer written communication or face-to-face interaction?
• What skills or experiences do you have that might help you with your research?  Do you have any experiences from past research projects that can help with this one?
• How much time do you have to complete the research?  Some methods take longer to collect data than others.
• What is your budget?  Do you have adequate funding to conduct the research in the method you  want?
• How much data do you need?  Some research topics need only a small amount of data while others may need significantly larger amounts.
• What is the purpose of your research? This can provide a good indicator as to what research method will be most appropriate.
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The 7 Types of Academic Papers and Journal Articles

In the vast universe of journal articles, writers are tasked with creating many different kinds of papers, all with specific purposes and audiences in mind. If you're just stepping into this fascinating world, take a minute or two to familiarize yourself with the types of papers you might need to write – understanding all of these different types can turbocharge your writing journey. While academic papers could fit into an endless list of categories, it's helpful to get started with a few common types you're likely to encounter (and write!) in the academic community.

1. Original research

You know a text is original research if the report is written by the researchers who ran the study. Written by experts for other experts, original research articles usually undergo the peer review process before submission to an academic journal.

In an original article, the authors outline their research by first presenting their hypothesis and research questions . Here they describe the purpose of their study. They detail the research methods they applied, lay out the results of their research, and present the results. Original research also includes implications and interpretations of the study to give other experts in the field new information on all of the subjects. What's really interesting about original research is that, upon reading a study, future researchers will generate ideas to build on articles with their own original research and keep the advancement of knowledge acquisition going. The possibilities are endless!

Within the category of original research, you will encounter some specific kinds of research articles. Some studies can include elements of more than one type:

• Exploratory research Exploratory studies involve a kind of thought experiment and don't often include actual testing of a theory. Without the funding (and the time, technology, and commitment) to actually travel to other planets, a physicist might propose a new method to find other planets that could support life beyond Earth.
• Constructive research A person undergoing constructive research builds something that will lead to new information and knowledge and solve a real-life problem. If a computer scientist creates a new algorithm and tests it out to see what it can show us, they are demonstrating constructive research.
• Controlled experiments This type of research is usually conducted in a lab under controlled conditions. The benefit of isolating one aspect of a study is that it provides a clear result of an experiment without the need to discount your findings in the presence of other factors that could skew the outcome. For example, a medical researcher might use this type of study to determine how a virus responds to an antiviral drug in development.
• Field research An experiment in which some, but not all, aspects can be controlled is an example of field research. For example, a study on the effects of a pesticide on outdoor flowering plants involves a few outside forces that researchers might not be able to successfully manage. A researcher could compare the plants exposed to the pesticide with a plant without pesticide exposure, but they would have little control over the seed quality, sun exposure, rain amounts, or other natural factors.
• Natural study Under a natural experiment, a researcher takes a purely observational role and has little to no control over the factors involved. For example, a natural experiment could measure the effects of a free lunch program piloted in multiple schools over a period of time.
• Cohort study A cohort study offers an observational study design in which researchers follow a group of individuals over time and observe common characteristics or exposure to a specific element. The researchers then examine within that cohort of people the outcomes related to a particular factor, compared to people in a similar group without that factor. For example, a study might examine the long-term health effects of smoking and identify a group of individuals who smoke. The study would look at the development of lung cancer or other diseases within that group of smokers and compare the prevalence of disease compared to a group of non-smokers.

2. Retrospective study

A retrospective study looks back through time to observe the relationship between a characteristic or level of exposure and a health outcome that arises in individuals. This type of study uses existing records and data sources for its observations. An example of a retroactive study is one that examines the connection between the use of a medication and the prevalence of a specific side effect.

3. Case study

A research case study involves an in-depth investigation of a particular individual, group, or situation with a goal to understand the effect of complex factors. A researcher performing a case study collects a variety of data on a case, including interviews, observations, and documents, and analyzes them to identify patterns, themes, and insights that can help to understand the case in greater depth.

Research case studies are often used in fields such as psychology, sociology, and education to explore complex human behaviors and experiences. Researchers in various fields can apply this type of study to investigate the effects of a particular intervention on a specific individua or group or the factors that contribute to successful outcomes in a particular setting. For example, a case study could examine a successful company known for its innovative management practices. The researcher could conduct interviews with employees and managers, review company documents and reports, and observe the company's operations to uncover the factors that contribute to its success.

Research case studies provide a rich and detailed understanding of a particular situation, which supplies the researcher with powerful tools and insights for future research.

4. Methodology study

A methodology study focuses on evaluating and improving research methods and techniques for application to a research question or field of study. This type of study can examine the validity and reliability of a particular research instrument, such as a survey or questionnaire. In such an analysis, researchers can collect data from a sample of participants using a specific research instrument and then examine the data to assess the validity and reliability of the instrument. They could also compare the results obtained with the instrument to the results obtained using other research methods.

Methodology studies advance the research field by developing more effective methodologies and improving the quality of research conducted.

5. Opinion article

An opinion article expresses the author's personal viewpoint on a topic. Unlike a research article, an opinion article is not based on objective reporting or research but offers the author's subjective analysis without the need for evidence or peer review. Opinion articles can be found in newspapers, magazines, and online publications, often written by journalists or experts in a field who want to share their views.

An example of an opinion article is an op-ed piece in a newspaper or online publication. Op-eds are typically published on the editorial page of a newspaper or magazine and are written by individuals who are not affiliated with the publication. An op-ed article might argue in favor of or against a particular policy, offer a personal reflection on a current event, or provide commentary on a controversial issue. The author would use persuasive language and evidence to support the argument and try to convince readers to adopt the same viewpoint.

Opinion articles provide individuals with a way to share their ideas with a broader audience and to contribute to public debate and discourse.

6. Review article

A review article summarizes and synthesizes existing research. The goal is to provide a comprehensive overview and identify gaps in the current knowledge to see what further research should be done. Review articles are typically published in academic journals by researchers or experts in a field. They can take the form of narrative reviews, systematic reviews, or meta-analyses.

An example of a review article is a narrative review of the literature on the effectiveness of cognitive-behavioral therapy (CBT) for the treatment of anxiety disorders. The author might summarize and analyze randomized controlled trials and observational studies on the use of CBT, providing an overall assessment of the effectiveness of CBT for anxiety disorders and pointing out any yet unanswered questions about its application.

7. Short report

A short report presents the findings of a particular study or investigation. Named for its brevity, it is typically shorter in length than a full research paper or report and is intended to serve as a summary of the study's main findings.

Short reports include an introduction that provides background information on the study, a summary of the research methodology, a presentation of the key findings, and a conclusion that summarizes the main implications of the study. Short reports help researchers communicate their findings in a clear and concise manner and provide a summary of key information for different audiences.

If you're dipping your toes into academic writing or scholarly publishing, you'll find a world of different paper types, each with its own style, aim, and intended readers. It might seem like a lot to take in at first, but understanding these formats can seriously boost your ability to share your research and ideas. Plus, knowing the ins and outs of these various types means you can sift through published works more effectively, picking out the best sources for your own work. At the end of the day, this rich variety of academic papers and journal articles is what keeps the conversation lively in the scientific community, helping us all to keep learning and growing.

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The 8 types of market research: definitions, uses and examples.

13 min read What are the different types of market research that can help you stay ahead of the curve with your marketing strategy? Understand how to use each type, and what the advantages and disadvantages are.

Market research (also called marketing research) is the action or activity of gathering information about market needs and preferences. This helps companies understand their target market — how the audience feels and behaves.

There are 8 types of market research, each with their own methods and tools:

• Primary research
• Secondary research
• Qualitative research
• Quantitative research
• Branding research
• Customer research
• Competitor research
• Product research

Let’s start our list by exploring primary and secondary research first.

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1. Primary research

Primary research is research that you collect yourself but going directly to the target market through a range of methods. Because it is data you create, you own the data set.

Two types of results — exploratory information (determines the nature of a problem that hasn’t yet been clearly defined) and conclusive information (carried out to solve a problem that exploratory research identified) — from participants are collected as raw data and then analysed to gather insights from trends and comparisons.

This method is good for getting the views of a lot of people at one time, especially when time is short, but it comes with its own management issues. The interviewer must prepare a way to gather answers and record these, while engaging in conversation with many people.

Participants may be affected by the group setting, either from acquiescence bias (the desire to say yes to please the interviewer), dominance bias (stronger participants can alter the results from less dominant participants) or researcher bias (where the research leads or impacts the participant responses indirectly).

This provides a structured setting where the interviewer can listen to what’s being said and investigate further into an answer. The interviewer can also pick up on non-verbal cues from body language can help the interview understand where to deep-dive and broaden their understanding.

However, some of the same biases (acquiescence and researcher) still exit in this format. The method is time consuming to do the interviews and collect the data afterwards.

A survey is an excellent method for carrying out primary research as participants do need to be physically present with the interviewer to carry it out. The survey can be completed anywhere there is an internet connection, meaning there is flexibility for the participants to use different devices and for interviewers to contact participants in different geographical time-zones.Preparation is key, however, as the researchers must segment the market and create a list of participants to send the survey to. Hiring a panel or using existing marketing lists can help with this.

2. Secondary research

Secondary research is the use of data that has previously been collected, analysed and published (and therefore you do not own this data). An example of this for market research is:

Most information is freely available, so there are less costs associated with this kind of secondary research over primary research methods.

Secondary research can often be the preparation for primary research activities, providing a knowledge base. The information gathered may not provide the specific information to explain the results, which is where primary market research would be used to enhance understanding.

There is also a logistics planning need for a recording solution that can handle large datasets, since manual management of the volumes of information can be tricky.

Both primary and secondary research have its advantages and disadvantages, as we’ve seen, but they are best used when paired together. Combined, the data can give you the confidence to act knowing that any hypothesis you have is backed up.

Learn more about primary vs secondary research methods

The next market research types can be defined as qualitative and quantitative research types:

3. Qualitative research

Qualitative market research is the collection of primary or secondary data that is non-numerical in nature, and therefore hard to measure.

Researchers collect this market research type because it can add more depth to the data.

This kind of market research is used to summarise and infer, rather than pin-points an exact truth held by a target market. For example, qualitative market research can be done to find out a new target market’s reaction to a new product to translate the reaction into a clear explanation for the company.

4. Quantitative research

Quantitative research is the collection of primary or secondary data that is numerical in nature, and so can be collected more easily.

Researchers collect this market research type because it can provide historical benchmarking, based on facts and figures evidence.

There are a number of ways to collect this data — polls, surveys, desk research, web statistics, financial records — which can be exploratory in nature without a lot of depth at this stage.

Quantitative market research can create the foundation of knowledge needed by researchers to investigate hypotheses further through qualitative market research.

The next four variations of market research are specific to topics areas, that bring about specific information.:

5. Branding research

Branding market research assists a company to create, manage and maintain the company brand. This can relate to the tone, branding, images, values or identity of the company.

Research can be carried out through interviews, focus groups or surveys. For example, brand awareness surveys will ask your participants whether the brand is known to them and whether it is something they would be interested in buying.

Additional areas for brand research is also around brand loyalty, brand perception , brand positioning , brand value and brand identity .

The aim of research will be to understand how to know if:

• Your brand is performing in relation to other competitors
• There are areas to improve your brand activities
• There are positives to showcase to enhance your brand’s image

6. Customer research

Customer market research looks at the key influences on your target customers and how your company can make changes to encourage sales.

The aim of this research is to know your customer inside out, and continuously learn about how they interact with the company. Some themes covered by this include:

• Customer satisfaction – Exploring what keeps customers happy, as higher customer satisfaction is more likely to lead to increased customer retention.
• Customer loyalty – This looks at what experiences have happened to lead to greater customer loyalty across the customer lifecycle.
• Customer segmentation research – Discovering who the customers are, what their behaviour and preferences are and their shared characteristics.

Relevant desk research may look at historical purchase records, customer journey mapping , customer segmentation, demographics and persona templates.

Primary research, such as NPS and customer satisfaction surveys , or customer satisfaction interviews at the end of customer support calls, can also give more details.

7. Competitor research

Competitor market research is about knowing who your competition is and understanding their strengths and weaknesses, in comparison to your organisation. It can also be about your competitive offering in the market, or how to approach a new market.

The aim of this research is to find ways to make your organisation stand out and future planning through horizon scanning and listening to customer preferences.

For example, for competitive analysis, researchers would create a SWOT for your business and your competitors, to see how your business compares.

Primary research could interview customers about their buying preferences, while secondary sources would look at competitor’s market dominance, sales, structure and so on. With this thorough analysis, you can understand where you can change to be more competitive, and look for ideas that make you stand out.

8. Product research

Product market research is a key way to make sure your products and services are fit for launching in the market, and are performing as well as they can.

The aim of this research is to see how your product is perceived by customers, if they are providing value and working correctly. Ideas can also be formed about upgrades and future product development.

There are a number of avenues within product research:

• Product branding – Does the product brand and design attract customers in the intended way?
• Product feature testing – this can happen at various stages of development with target markets (in early development, between versions, before product launch, etc.) to check if there are positive reaction to new or improved features
• Product design thinking – what solutions would solve your customers’ current or future problems?
• Product marketing – Do the marketing messages help your product’s memorability and saleability, or can they be improved?

Primary research methods have a clear advantage in this kind of market research: Surveys can ask for rankings on the popularity or usefulness of features or conduct conjoint analysis, while in-person observation interviews (where the participant can handle a product) can be particularly useful in seeing what customers do with the product in real time.

How to use market research types in your company

In a good marketing strategy, it’s preferable to have a mixture of data across:

• Qualitative and quantitative research
• Primary and secondary research
• Your specific topic area or area of focus

With these three components, you can make sure your market strategy gives you a complete picture of your market’s operational data and experience data , — what your market does and why .

Economical experience data (O data)

This type of experience data is quantitative in nature (including operations, featuring sales data, finance data and HR data ). As it can be quantified into numerical values, it can be measured over and over, providing datasets.

There is the opportunity to use a data-driven approach to understanding the results and making predictions based on historical trends.

This sort of data can be measured more easily than emotions and feelings. But it can only tell you about past activities and what happened. It can’t tell you what will happen in the future and why things will happen — this is where X data comes in.

Emotional experience data (X data)

This type of experience data seeks to find reasons to explain emotional decisions and how brands ‘sit’ in people’s minds. In this way, this data is qualitative in nature.

Companies that have X data have a ‘mental advantage’ over other companies,  as they are able to understand the perceptions of the customer, their needs and values.

When you have tangible insights on the audience’s needs, you can then take steps to meet those needs and solve problems. This mitigates the risk of an experience gap – which is what your audience expects you deliver versus what you actually deliver.

Related resources

Market intelligence tools 10 min read, qualitative research questions 11 min read, primary vs secondary research 14 min read, business research methods 12 min read, ethnographic research 11 min read, business research 10 min read, qualitative research design 12 min read, request demo.

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Global academic research is skewed toward rich countries. How do World Bank policy research papers fit in?

Brian stacy, quy-toan do, deon filmer.

Academic research is a major source of insights from data. These insights can be critical in helping policymakers manage public resources, formulate policies, and help the public understand the world around them. However, academic research is not evenly distributed across countries. As previous research has shown, wealthier countries are more likely to be studied by academics.  The World Bank is a major source of academic research. Policy Research Working Papers (PRWPs) are a key output of the World Bank. These papers aim to provide insights to policymakers in World Bank client countries, which are mostly low- and middle-income countries. How do these World Bank publications fare in terms of filling gaps in empirical academic research for World Bank clients? To examine this, we build on the approach of Stacy, Kitzmüller, Wang, Mahler, & Serajuddin (2024) to classify empirical academic articles based on data use. We compare the number of empirical academic articles and World Bank policy research working papers by country. What did we find? Scroll below to learn more.  

Do PRWPs fill gaps in empirical research for World Bank clients? To some extent yes! By focusing more on low- and middle-income countries, PRWPs help fill critical gaps left by other empirical studies. However, while they contribute to a more equitable distribution of research, the challenge of fully correcting the skew towards wealthier countries remains. A lack of high quality, timely, and open data sources is major issue in several low- and middle-income countries. The continued production and dissemination of PRWPs are vital steps toward a more inclusive and comprehensive understanding of global development issues.

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Data Scientist, Development Data Group, World Bank

Co-Director, World Development Report 2023

Director, Development Research Group, World Bank

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How to Write A Report - A Guide to Report Format with Examples

A report is a major aspect of every academic's life, serving as a vital reflection of the depth and quality of your research. For those in research, the report is especially crucial, as it details the thoroughness of your work. Ensuring that your report is comprehensive and perfectly formatted is essential, particularly for university students, where it can define your greatest achievements. In this article, I will guide you on how to write a report properly, detailing everything you should include to ensure it meets high standards.

Types of Report Formats

Reports serve various purposes across different contexts, each tailored to meet specific needs and audiences. Here's a detailed breakdown of their classifications:

1.Academic Reports:

Academic reports are meticulously created by students or researchers to present findings on a specific topic. They typically include sections like an introduction, literature review, methodology, results, discussion, and conclusion. Examples include research papers, thesis reports, and lab reports.

2.Business Reports:

These reports facilitate communication within or between businesses, offering insights into market research, financial analysis, project progress, and more. Examples encompass financial reports, market analysis reports, and project status updates.

3.Scientific Reports:

Scientific reports are comprehensive documents that detail research and experiments, structured to ensure clarity and reproducibility. Examples range from research articles and clinical study reports to technical reports.

Classification of Reports:

1.Formal and Informal Reports:

Formal Reports: Structured and detailed, adhering to specific formats for official use. Examples include annual business reports.

Informal Reports: Less structured and straightforward, often used for internal updates like project status emails.

2.Short and Long Reports:

Short Reports: Concise documents providing essential information swiftly, such as executive summaries.

Long Reports: Detailed and extensive documents offering comprehensive insights, like in-depth research studies.

3.Internal and External Reports:

Internal Reports: Used within organizations to communicate among employees or departments, such as internal audit reports.

External Reports: Shared outside the organization with stakeholders or the public, such as annual financial statements.

4.Vertical and Lateral Reports:

Vertical Reports: Communicate vertically within organizational hierarchies, either upward (e.g., from employees to management) or downward (e.g., from management to employees). Examples include performance review reports.

Lateral Reports: Shared horizontally among peers or departments at the same hierarchical level within an organization, facilitating inter-departmental collaboration on projects.

Structure and Organization

When it comes to writing reports, the structure and organization can vary depending on the type of report you're creating. Let's explore some common report outlines to help you understand the differences and choose the right structure for your needs.

First, it's important to note that there's a basic outline that many reports follow, which typically includes:

Now, let's dive into specific types of reports and their unique structures:

Scientific Report

Scientific reports follow a specific structure designed to present research methods and findings clearly:

Book Report

Book reports, often assigned in school, have their own unique structure:

Business Report

Business reports are used to communicate information within an organization:

Newspaper or School Assignment Report

Newspaper articles and some school assignments follow a more concise structure:

These outlines provide a general guide, so it's best to always check your specific assignment requirements or organizational guidelines. The key is to choose a structure that best presents your information in a logical, easy-to-follow manner for your intended audience.

How to Write a Report Faster in 5 Steps- Using WPS AI

Learning how to write a report with the proper format and structure can be valuable in your academics. Not only will this help you with your assignments, but following a report structure can also make describing events or incidents with more clarity much easier in other situations.

Now, since we are just setting off on what report writing is, we will be taking help from WPS AI. It is a major resource for me whenever I start writing a report for an assignment, while writing my research papers, or even a simple class assignment. Its AI features make every task easier for me. With the help of AI, I can research better, get better ideas, and even improve my writing. So, let's begin learning how to write a report and also look at a few examples along the way.

1.Choose a topic

So, the first step in starting our report writing is selecting a topic for our research. Choosing the right topic is crucial for a successful report. It should align with your assignment requirements or your audience's expectations. Additionally, selecting a topic at the beginning gives us a clear direction—what to research and what keywords to use—making our research more focused and concise.

Now, this can be a bit challenging. Let's say our assignment requires us to write about battery-powered cars. This requirement is quite broad, and there are many different topics within battery-powered cars. The traditional approach would be to learn about the topic first, conduct a Google search, and read various articles to select a topic for our report. However, this process can be lengthy. Let's make it quicker by using WPS Office :

Step 1: Open WPS Office and create a new blank document by clicking on New > Docs > Blank.

Step 2: In WPS Writer's blank document, simply type "@ai" and then press Enter to activate the WPS AI assistant.

Step 3: Since we want topic ideas for our report, we'll click on "Brainstorm" and ask WPS AI to generate a few topic ideas for our report with a prompt. Here's an example:

"Generate ideas for a report topic focused on battery-powered cars, exploring recent advancements in electric vehicle technology and their environmental impact."

Step 4: WPS AI will generate a few topic ideas for your report. If you find a topic you like, click on "Accept". Otherwise, click on "Continue" to get more topic ideas.

Using WPS AI to generate topic ideas helps students quickly find their preferred topic and saves them the trouble of extensive research to choose a topic for their report. So, with the topic chosen, let's move on to the next step.

2.Conduct research

Once we have chosen the topic for our report, the next step is to conduct research. For this part, I usually visit Google Scholar to find research papers and other helpful articles. Students can also access exclusive research papers through their university's online libraries. Additionally, for specific topics like stocks, valuable resources include official stock exchange websites for authentic data.

Now, once the research papers and relevant information are gathered, going through these resources to extract information can take hours of reading time. To streamline this process, you can upload your research paper PDFs to WPS Office and get key insights in just a few moments.

Step 1: Open the PDF document using WPS Office and click on the WPS AI widget at the top right corner of the screen.

Step 2: The WPS AI pane will open on the right side of the screen. Simply click on "Upload" to upload the research paper to WPS AI.

Step 3: WPS AI will process the PDF, and in a few moments, it will present all the key insights available in the PDF.

Step 4: If you need further information from the PDF, simply click on the "Inquiry" tab and chat with the WPS AI chatbot to extract more details.

With this approach, conducting research becomes not only quicker but also more meaningful. After conducting research, I quickly move on to the next step, which is creating an outline for my report and starting the writing process.

3.Prepare an outline

Creating an outline before we begin writing our report is essential, as it helps our report follow a proper order and prevents confusion or getting lost while writing. If creating an outline seems challenging, you can always use WPS AI to assist in creating one. A simple AI prompt allows students to generate an effective and detailed outline for their report with the help of WPS AI.

So, let's say my topic is "Advancements in the Range and Charging Speeds of Electric Cars." Let's ask WPS AI to create a detailed outline for our report on this topic:

Step 1: First, type "@AI" to activate WPS AI and then click on "Outline" since we need help creating an outline.

Step 2: Enter an AI prompt to guide WPS AI in creating an outline for your topic. The more detailed your prompt, the better the outline will be.

Step 3: WPS AI will assist in generating an outline with a proper structure.

The outline generated with the help of WPS AI may or may not be the final version of your outline. You may need to make a few changes based on the content of your research. However, this outline will provide a basic structure that you can now modify according to your report's topic.

4.Write a Rough Draft

Now that you have a solid outline, it's time to start writing. Don't worry about perfection at this stage – the goal is to get your ideas down on paper.

Here's how WPS AI can assist in drafting:

Use the AI to expand on each section of your outline. For example, you could ask: "Write an Overview on the importance of advancements in the range and charging speeds of electric cars".

If you're stuck on a particular point, ask WPS AI for help. Try prompts like: "What are Lithium-ion batteries” or "List out the possible environmental benefits of Electric Cars".

Use WPS Office's formatting tools to structure your document. Apply heading styles to your outline points for easy navigation.

As you write, remember to maintain your own voice. Use the AI-generated content as a starting point, but add your own analysis, insights, and examples. This will ensure your report is original and reflects your understanding of the topic.

5.Revising and Editing your Report

At this point, you might feel like you're done with your report, but there's one last crucial step: proofreading. A mistake or two in typing or grammar can significantly diminish the professionalism of your report. It's essential to review your content, refining what needs to be included and removing anything irrelevant.

Here's how to use WPS AI for revising and editing:

Use the AI's grammar and spell-check features to catch basic errors.

We can use WPS AI to review specific paragraphs for clarity by selecting the "Improve Writing" option from the list of WPS AI options provided in the hover menu.

Here is what your report would look like at the end of this entire process:

Bonus Tips: How Can WPS AI Help your Report Writing [Not Only the Format]

WPS Office has contributed a lot to academic pursuits by providing a full-fledged office suite that aids everyone in their academic life. It gives access to advanced features that simplify report writing, eliminating frustrations related to conversions to PDF, formatting, checking, and more.

WPS Office offers multiple tools to help refine the report, including:

1. Content Generation and Refinement

WPS AI Writer: The AI-powered content generation tool in WPS Office assists users in creating well-structured and coherent content. Whether you're starting from scratch or need to enhance an existing draft, WPS AI can suggest improvements, generate additional content, and help organize your ideas effectively.

Templates: WPS Office provides a variety of templates for different types of reports, ensuring that you start with a professional format.

Smart Assistance: The AI can offer suggestions for better word choices, sentence structures, and even provide detailed outlines based on your topic.

2. Language and Style Enhancement

Grammar and Style Check: WPS Office includes advanced grammar and style checking tools that help you maintain a professional tone and clear language throughout your report.

Real-Time Feedback: Receive instant feedback on grammar, punctuation, and style issues as you type.

Customization: Adjust the settings to focus on specific style guides or preferences, ensuring that your report meets the required academic standards.

3. Proofreading and Editing

AI-Powered Proofreading: The built-in proofreading tool in WPS Office helps catch errors that you might miss. It goes beyond basic spell check to include context-aware suggestions.

Comprehensive Checks: This tool checks for consistency, coherence, and clarity, ensuring that your report is not only error-free but also easy to read and understand.

Batch Processing: Proofread and edit multiple documents simultaneously, saving time and ensuring consistency across all your reports.

FAQs About Writing a Report

1. what is a report.

A report is a written document that presents information about a particular topic, practical experiments, or research. Reports are usually well-structured, consisting of sections such as an executive summary, introduction, findings, discussion, conclusion, and recommendations. The main objective of a report is to describe and analyze the results, offering a clear understanding of the subject being addressed.

2. What is the difference between a report and an essay?

A report is a systematically organized document that presents information and analysis. Reports are used to detail the findings of a project, experiment, or investigation.It typically features specific sections with headings and subheadings and often incorporates tables, bullet points, and graphics. An essay, in contrast, has a more flexible structure with an introduction, body paragraphs, and a conclusion. Essays focus on developing a discussion or argument about a topic through a series of connected paragraphs. They are used to build and explore arguments and insights.

3. What are some common mistakes to avoid in report writing?

When writing a report, it is essential to avoid common pitfalls that can hinder clarity and effectiveness, such as:

Insufficient Organization: A well-defined structure is essential for clarity.

Excessive Detail: Too much information without context can confuse the reader.

Language Mistakes: Grammatical and spelling issues can diminish the report's credibility.

Audience Consideration: Not customizing content for the audience can reduce effectiveness.

Omitting Conclusions and Recommendations: Clear conclusions and actionable recommendations are crucial for impact.

Inappropriate Tense Usage: The report should be in the past tense.

Direct Speech Misuse: Use indirect speech.

Voice Misapplication: Passive voice should be utilized.

Perspective Issues: Reports must be composed in the third person.

Craft The Perfect Report WIth WPS Office

Reports can truly have a major part in shaping your ultimate future, so you want to make sure you have all the tools you need to know on how to write a report that allows you to submit it to perfection. WPS Office provides the resources and features necessary to help you achieve this goal. By using WPS Office, you equip yourself with all the necessary tools to write a perfectly formatted, professional report. Get WPS Office today to make your report writing better and ensure your reports contribute positively to shaping your future.

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Scientists say they have identified a root cause of lupus — one that could pave the way for new treatments

A key mystery behind one of the most common autoimmune diseases may finally have an answer.

Researchers at Northwestern Medicine and Brigham and Women’s Hospital say they’ve discovered a root cause of lupus, a disease that affects hundreds of thousands of people in the U.S. 

Scientists have long suspected that a person’s genetics or hormones may predispose them to lupus, and that the disease may be triggered by environmental factors like a previous viral infection or exposure to certain chemicals.

Now, a study published Wednesday in the journal Nature outlines a clear pathway for how the disease likely develops, pointing to abnormalities in the immune systems of people with lupus.

“What we found was this fundamental imbalance in the types of T cells that patients with lupus make,” said Dr. Deepak Rao, one of the study authors and a rheumatologist at Brigham and Women’s Hospital in Massachusetts. T-cells are white blood cells that play a key role in the body’s immune response. 

The study arrived at its findings by comparing blood samples from 19 people with lupus to blood samples from healthy individuals. The comparison showed that people with lupus have too much of a particular T cell associated with damage in healthy cells and too little of another T cell associated with repair.

At the heart of this imbalance is a protein called interferon, which helps defend the body against pathogens. Scientists have known for many years that people with lupus have excess amounts of type I interferon — but the new study links this issue to several negative effects.

First, too much type I interferon can block a protein called the aryl hydrocarbon receptor, which helps regulate the body’s response to bacteria or environmental pollutants. 

Blocking this receptor hinders the production of T cells that can help heal wounds on the barrier of the skin, lungs and gut. It also stimulates the production of T cells involved in creating autoantibodies, which attack healthy cells and are a hallmark of lupus.

Rao said the theory could explain the vast majority of lupus cases.  

“I think this is going to apply to essentially all patients with lupus,” he said.

But other experts questioned the idea that there’s a singular explanation for all instances of lupus.

“It’s very exciting research and very hopeful, but I think that it might be too early to say that it’s the root cause of the disease,” said Mara Lennard Richard, scientific program officer for the Lupus Research Alliance. The alliance is a private funder of lupus research and contributed grant funding to Rao’s study.

Because lupus symptoms are so varied and the contributing factors are manifold, “it’s been very hard to find one singular root cause for the disease,” Lennard Richard said. “Obviously, if this turns out to be the cause of lupus, that would be amazing and really fantastic for people living with lupus.”

Dr. Jill Buyon, director of the division of rheumatology and the Lupus Center at NYU Langone Health, said the theory would need to be tested in a larger sample of people.

“Until they study 100 patients prospectively, how are we going to know?” said Buyon, who was not involved in the study.

The Centers for Disease Control and Prevention estimates that more than 200,000 people in the U.S. have lupus, though the Lupus Foundation of America puts the total much higher: roughly 1.5 million people . Around 90% of people with lupus are women.

Common symptoms include extreme fatigue, joint pain or skin rashes. In rare cases, the disease may lead to kidney or heart damage, or weaken the immune system so the body can’t fight off infections. These issues can be fatal or life-threatening.

Lupus has historically been difficult to treat. Many of the current options broadly suppress the immune system, including beneficial T cells that fight infection. And for some people with the disease, standard treatments aren’t effective. 

The new study hints at the possibility of better treatments in the future, which could take the forms of infusions or pills, said Dr. Jaehyuk Choi, one of the study authors and a dermatologist at Northwestern Medicine.

The study found that giving people with lupus anifrolumab, a drug that blocks interferon, prevented the T-cell imbalance that likely leads to the disease. 

“We followed patients who received this as part of their clinical care and showed that in patients who got the drug, this cell imbalance was fixed or was on the way to getting fixed,” Choi said.

In blood samples of people with lupus, the researchers also tested the effects of adding a small molecule that activates the aryl hydrocarbon receptor. They found that it limited the accumulation of disease-promoting T cells. 

The major challenge to developing a new treatment, according to Choi, is finding ways to administer it without activating aryl hydrocarbon receptors throughout the whole body, which may result in more side effects.

Even if such a treatment becomes available, Buyon said, it’s unlikely to work for everyone with lupus.

“We have come to the profound understanding that one drug will not do it all,” she said. 

Aria Bendix is the breaking health reporter for NBC News Digital.

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Home » Research – Types, Methods and Examples

Research – Types, Methods and Examples

Table of Contents

Definition:

Research refers to the process of investigating a particular topic or question in order to discover new information , develop new insights, or confirm or refute existing knowledge. It involves a systematic and rigorous approach to collecting, analyzing, and interpreting data, and requires careful planning and attention to detail.

History of Research

The history of research can be traced back to ancient times when early humans observed and experimented with the natural world around them. Over time, research evolved and became more systematic as people sought to better understand the world and solve problems.

In ancient civilizations such as those in Greece, Egypt, and China, scholars pursued knowledge through observation, experimentation, and the development of theories. They explored various fields, including medicine, astronomy, and mathematics.

During the Middle Ages, research was often conducted by religious scholars who sought to reconcile scientific discoveries with their faith. The Renaissance brought about a renewed interest in science and the scientific method, and the Enlightenment period marked a major shift towards empirical observation and experimentation as the primary means of acquiring knowledge.

The 19th and 20th centuries saw significant advancements in research, with the development of new scientific disciplines and fields such as psychology, sociology, and computer science. Advances in technology and communication also greatly facilitated research efforts.

Today, research is conducted in a wide range of fields and is a critical component of many industries, including healthcare, technology, and academia. The process of research continues to evolve as new methods and technologies emerge, but the fundamental principles of observation, experimentation, and hypothesis testing remain at its core.

Types of Research

Types of Research are as follows:

• Applied Research : This type of research aims to solve practical problems or answer specific questions, often in a real-world context.
• Basic Research : This type of research aims to increase our understanding of a phenomenon or process, often without immediate practical applications.
• Experimental Research : This type of research involves manipulating one or more variables to determine their effects on another variable, while controlling all other variables.
• Descriptive Research : This type of research aims to describe and measure phenomena or characteristics, without attempting to manipulate or control any variables.
• Correlational Research: This type of research examines the relationships between two or more variables, without manipulating any variables.
• Qualitative Research : This type of research focuses on exploring and understanding the meaning and experience of individuals or groups, often through methods such as interviews, focus groups, and observation.
• Quantitative Research : This type of research uses numerical data and statistical analysis to draw conclusions about phenomena or populations.
• Action Research: This type of research is often used in education, healthcare, and other fields, and involves collaborating with practitioners or participants to identify and solve problems in real-world settings.
• Mixed Methods Research : This type of research combines both quantitative and qualitative research methods to gain a more comprehensive understanding of a phenomenon or problem.
• Case Study Research: This type of research involves in-depth examination of a specific individual, group, or situation, often using multiple data sources.
• Longitudinal Research: This type of research follows a group of individuals over an extended period of time, often to study changes in behavior, attitudes, or health outcomes.
• Cross-Sectional Research : This type of research examines a population at a single point in time, often to study differences or similarities among individuals or groups.
• Survey Research: This type of research uses questionnaires or interviews to gather information from a sample of individuals about their attitudes, beliefs, behaviors, or experiences.
• Ethnographic Research : This type of research involves immersion in a cultural group or community to understand their way of life, beliefs, values, and practices.
• Historical Research : This type of research investigates events or phenomena from the past using primary sources, such as archival records, newspapers, and diaries.
• Content Analysis Research : This type of research involves analyzing written, spoken, or visual material to identify patterns, themes, or messages.
• Participatory Research : This type of research involves collaboration between researchers and participants throughout the research process, often to promote empowerment, social justice, or community development.
• Comparative Research: This type of research compares two or more groups or phenomena to identify similarities and differences, often across different countries or cultures.
• Exploratory Research : This type of research is used to gain a preliminary understanding of a topic or phenomenon, often in the absence of prior research or theories.
• Explanatory Research: This type of research aims to identify the causes or reasons behind a particular phenomenon, often through the testing of theories or hypotheses.
• Evaluative Research: This type of research assesses the effectiveness or impact of an intervention, program, or policy, often through the use of outcome measures.
• Simulation Research : This type of research involves creating a model or simulation of a phenomenon or process, often to predict outcomes or test theories.

Data Collection Methods

• Surveys : Surveys are used to collect data from a sample of individuals using questionnaires or interviews. Surveys can be conducted face-to-face, by phone, mail, email, or online.
• Experiments : Experiments involve manipulating one or more variables to measure their effects on another variable, while controlling for other factors. Experiments can be conducted in a laboratory or in a natural setting.
• Case studies : Case studies involve in-depth analysis of a single case, such as an individual, group, organization, or event. Case studies can use a variety of data collection methods, including interviews, observation, and document analysis.
• Observational research : Observational research involves observing and recording the behavior of individuals or groups in a natural setting. Observational research can be conducted covertly or overtly.
• Content analysis : Content analysis involves analyzing written, spoken, or visual material to identify patterns, themes, or messages. Content analysis can be used to study media, social media, or other forms of communication.
• Ethnography : Ethnography involves immersion in a cultural group or community to understand their way of life, beliefs, values, and practices. Ethnographic research can use a range of data collection methods, including observation, interviews, and document analysis.
• Secondary data analysis : Secondary data analysis involves using existing data from sources such as government agencies, research institutions, or commercial organizations. Secondary data can be used to answer research questions, without collecting new data.
• Focus groups: Focus groups involve gathering a small group of people together to discuss a topic or issue. The discussions are usually guided by a moderator who asks questions and encourages discussion.
• Interviews : Interviews involve one-on-one conversations between a researcher and a participant. Interviews can be structured, semi-structured, or unstructured, and can be conducted in person, by phone, or online.
• Document analysis : Document analysis involves collecting and analyzing written documents, such as reports, memos, and emails. Document analysis can be used to study organizational communication, policy documents, and other forms of written material.

Data Analysis Methods

Data Analysis Methods in Research are as follows:

• Descriptive statistics : Descriptive statistics involve summarizing and describing the characteristics of a dataset, such as mean, median, mode, standard deviation, and frequency distributions.
• Inferential statistics: Inferential statistics involve making inferences or predictions about a population based on a sample of data, using methods such as hypothesis testing, confidence intervals, and regression analysis.
• Qualitative analysis: Qualitative analysis involves analyzing non-numerical data, such as text, images, or audio, to identify patterns, themes, or meanings. Qualitative analysis can be used to study subjective experiences, social norms, and cultural practices.
• Content analysis: Content analysis involves analyzing written, spoken, or visual material to identify patterns, themes, or messages. Content analysis can be used to study media, social media, or other forms of communication.
• Grounded theory: Grounded theory involves developing a theory or model based on empirical data, using methods such as constant comparison, memo writing, and theoretical sampling.
• Discourse analysis : Discourse analysis involves analyzing language use, including the structure, function, and meaning of words and phrases, to understand how language reflects and shapes social relationships and power dynamics.
• Network analysis: Network analysis involves analyzing the structure and dynamics of social networks, including the relationships between individuals and groups, to understand social processes and outcomes.

Research Methodology

Research methodology refers to the overall approach and strategy used to conduct a research study. It involves the systematic planning, design, and execution of research to answer specific research questions or test hypotheses. The main components of research methodology include:

• Research design : Research design refers to the overall plan and structure of the study, including the type of study (e.g., observational, experimental), the sampling strategy, and the data collection and analysis methods.
• Sampling strategy: Sampling strategy refers to the method used to select a representative sample of participants or units from the population of interest. The choice of sampling strategy will depend on the research question and the nature of the population being studied.
• Data collection methods : Data collection methods refer to the techniques used to collect data from study participants or sources, such as surveys, interviews, observations, or secondary data sources.
• Data analysis methods: Data analysis methods refer to the techniques used to analyze and interpret the data collected in the study, such as descriptive statistics, inferential statistics, qualitative analysis, or content analysis.
• Ethical considerations: Ethical considerations refer to the principles and guidelines that govern the treatment of human participants or the use of sensitive data in the research study.
• Validity and reliability : Validity and reliability refer to the extent to which the study measures what it is intended to measure and the degree to which the study produces consistent and accurate results.

Applications of Research

Research has a wide range of applications across various fields and industries. Some of the key applications of research include:

• Advancing scientific knowledge : Research plays a critical role in advancing our understanding of the world around us. Through research, scientists are able to discover new knowledge, uncover patterns and relationships, and develop new theories and models.
• Improving healthcare: Research is instrumental in advancing medical knowledge and developing new treatments and therapies. Clinical trials and studies help to identify the effectiveness and safety of new drugs and medical devices, while basic research helps to uncover the underlying causes of diseases and conditions.
• Enhancing education: Research helps to improve the quality of education by identifying effective teaching methods, developing new educational tools and technologies, and assessing the impact of various educational interventions.
• Driving innovation: Research is a key driver of innovation, helping to develop new products, services, and technologies. By conducting research, businesses and organizations can identify new market opportunities, gain a competitive advantage, and improve their operations.
• Informing public policy : Research plays an important role in informing public policy decisions. Policy makers rely on research to develop evidence-based policies that address societal challenges, such as healthcare, education, and environmental issues.
• Understanding human behavior : Research helps us to better understand human behavior, including social, cognitive, and emotional processes. This understanding can be applied in a variety of settings, such as marketing, organizational management, and public policy.

Importance of Research

Research plays a crucial role in advancing human knowledge and understanding in various fields of study. It is the foundation upon which new discoveries, innovations, and technologies are built. Here are some of the key reasons why research is essential:

• Advancing knowledge: Research helps to expand our understanding of the world around us, including the natural world, social structures, and human behavior.
• Problem-solving: Research can help to identify problems, develop solutions, and assess the effectiveness of interventions in various fields, including medicine, engineering, and social sciences.
• Innovation : Research is the driving force behind the development of new technologies, products, and processes. It helps to identify new possibilities and opportunities for improvement.
• Evidence-based decision making: Research provides the evidence needed to make informed decisions in various fields, including policy making, business, and healthcare.
• Education and training : Research provides the foundation for education and training in various fields, helping to prepare individuals for careers and advancing their knowledge.
• Economic growth: Research can drive economic growth by facilitating the development of new technologies and innovations, creating new markets and job opportunities.

When to use Research

Research is typically used when seeking to answer questions or solve problems that require a systematic approach to gathering and analyzing information. Here are some examples of when research may be appropriate:

• To explore a new area of knowledge : Research can be used to investigate a new area of knowledge and gain a better understanding of a topic.
• To identify problems and find solutions: Research can be used to identify problems and develop solutions to address them.
• To evaluate the effectiveness of programs or interventions : Research can be used to evaluate the effectiveness of programs or interventions in various fields, such as healthcare, education, and social services.
• To inform policy decisions: Research can be used to provide evidence to inform policy decisions in areas such as economics, politics, and environmental issues.
• To develop new products or technologies : Research can be used to develop new products or technologies and improve existing ones.
• To understand human behavior : Research can be used to better understand human behavior and social structures, such as in psychology, sociology, and anthropology.

Characteristics of Research

The following are some of the characteristics of research:

• Purpose : Research is conducted to address a specific problem or question and to generate new knowledge or insights.
• Systematic : Research is conducted in a systematic and organized manner, following a set of procedures and guidelines.
• Empirical : Research is based on evidence and data, rather than personal opinion or intuition.
• Objective: Research is conducted with an objective and impartial perspective, avoiding biases and personal beliefs.
• Rigorous : Research involves a rigorous and critical examination of the evidence and data, using reliable and valid methods of data collection and analysis.
• Logical : Research is based on logical and rational thinking, following a well-defined and logical structure.
• Generalizable : Research findings are often generalized to broader populations or contexts, based on a representative sample of the population.
• Replicable : Research is conducted in a way that allows others to replicate the study and obtain similar results.
• Ethical : Research is conducted in an ethical manner, following established ethical guidelines and principles, to ensure the protection of participants’ rights and well-being.
• Cumulative : Research builds on previous studies and contributes to the overall body of knowledge in a particular field.

Advantages of Research

Research has several advantages, including:

• Generates new knowledge: Research is conducted to generate new knowledge and understanding of a particular topic or phenomenon, which can be used to inform policy, practice, and decision-making.
• Provides evidence-based solutions : Research provides evidence-based solutions to problems and issues, which can be used to develop effective interventions and strategies.
• Improves quality : Research can improve the quality of products, services, and programs by identifying areas for improvement and developing solutions to address them.
• Enhances credibility : Research enhances the credibility of an organization or individual by providing evidence to support claims and assertions.
• Enables innovation: Research can lead to innovation by identifying new ideas, approaches, and technologies.
• Informs decision-making : Research provides information that can inform decision-making, helping individuals and organizations make more informed and effective choices.
• Facilitates progress: Research can facilitate progress by identifying challenges and opportunities and developing solutions to address them.
• Enhances understanding: Research can enhance understanding of complex issues and phenomena, helping individuals and organizations navigate challenges and opportunities more effectively.
• Promotes accountability : Research promotes accountability by providing a basis for evaluating the effectiveness of policies, programs, and interventions.
• Fosters collaboration: Research can foster collaboration by bringing together individuals and organizations with diverse perspectives and expertise to address complex issues and problems.

Limitations of Research

Some Limitations of Research are as follows:

• Cost : Research can be expensive, particularly when large-scale studies are required. This can limit the number of studies that can be conducted and the amount of data that can be collected.
• Time : Research can be time-consuming, particularly when longitudinal studies are required. This can limit the speed at which research findings can be generated and disseminated.
• Sample size: The size of the sample used in research can limit the generalizability of the findings to larger populations.
• Bias : Research can be affected by bias, both in the design and implementation of the study, as well as in the analysis and interpretation of the data.
• Ethics : Research can present ethical challenges, particularly when human or animal subjects are involved. This can limit the types of research that can be conducted and the methods that can be used.
• Data quality: The quality of the data collected in research can be affected by a range of factors, including the reliability and validity of the measures used, as well as the accuracy of the data entry and analysis.
• Subjectivity : Research can be subjective, particularly when qualitative methods are used. This can limit the objectivity and reliability of the findings.
• Accessibility : Research findings may not be accessible to all stakeholders, particularly those who are not part of the academic or research community.
• Interpretation : Research findings can be open to interpretation, particularly when the data is complex or contradictory. This can limit the ability of researchers to draw firm conclusions.
• Unforeseen events : Unexpected events, such as changes in the environment or the emergence of new technologies, can limit the relevance and applicability of research findings.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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