essays about advertising

Essay On Advertisement

500 words essay on advertisement.

We all are living in the age of advertisements. When you step out, just take a quick look around and you will lay eyes upon at least one advertisement in whichever form. In today’s modern world of trade and business, advertisement plays an essential role. All traders, big and small, make use of it to advertise their goods and services. Through essay on advertisement, we will go through the advantages and ways of advertisements.

The Various Ways Of Advertisement

Advertisements help people become aware of any product or service through the use of commercial methods. This kind of publicity helps to endorse a specific interest of a person for product sale.

As the world is becoming more competitive now, everyone wants to be ahead in the competition. Thus, the advertisement also comes under the same category. Advertising is done in a lot of ways.

There is an employment column which lists down job vacancies that is beneficial for unemployed candidates. Similarly, matrimonial advertisement help people find a bride or groom for marriageable prospects.

Further, advertising also happens to find lost people, shops, plots, good and more. Through this, people get to know about a nearby shop is on sale or the availability of a new tutor or coaching centre.

Nowadays, advertisements have evolved from newspapers to the internet. Earlier there were advertisements in movie theatres, magazines, building walls. But now, we have the television and internet which advertises goods and services.

As a large section of society spends a lot of time on the internet, people are targeting their ads towards it. A single ad posting on the internet reaches to millions of people within a matter of few seconds. Thus, advertising in any form is effective.

Benefits of Advertisements

As advertisements are everywhere, for some magazines and newspapers, it is their main source of income generation. It not only benefit the producer but also the consumer. It is because producers get sales and consumer gets the right product.

Moreover, the models who act in the advertisements also earn a handsome amount of money . When we look at technology, we learn that advertising is critical for establishing contact between seller and buyer.

This medium helps the customers to learn about the existence and use of such goods which are ready to avail in the market. Moreover, advertisement manages to reach the nooks and corners of the world to target their potential customers.

Therefore, it benefits a lot of people. Through advertising, people also become aware of the price difference and quality in the market. This allows them to make good choices and not fall to scams.

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Conclusion of Essay On Advertisement

All in all, advertisements are very useful but they can also be damaging. Thus, it is upon us to use them with sense and ensure they are entertaining and educative. None of us can escape advertisements as we are already at this age. But, what we can do is use our intelligence for weeding out the bad ones and benefitting from the right ones.

FAQ on Essay On Advertisement

Question 1: What is the importance of advertisement in our life?

Answer 1: Advertising is the best way to communicate with customers. It helps informs the customers about the brands available in the market and the variety of products which can be useful to them.

Question 2: What are the advantages of advertising?

Answer 2: The advantages of advertising are that firstly, it introduces a new product in the market. Thus, it helps in expanding the market. As a result, sales also increase. Consumers become aware of and receive better quality products.

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Advertising - Free Essay Samples And Topic Ideas

Advertising is a means of communication with the users of a product or service, intended to inform or persuade audiences. Essays could discuss the evolution of advertising, the impact of digital technology on advertising, or ethical considerations in advertising. The effectiveness of various advertising strategies and its influence on consumer behavior could also be explored. A substantial compilation of free essay instances related to Advertising you can find at Papersowl. You can use our samples for inspiration to write your own essay, research paper, or just to explore a new topic for yourself.

How are Fast Food Advertising and Childhood Obesity Related

By 1950s, fast food industry boom was in full swing. It was secured in 1951. In the 1950s, McDonald has become a staple of the American diet. Fast food restaurants have been grown more and more and by now, there are over one hundred and sixty thousands fast food restaurants in the United States, becoming a one hundred and ten billion dollar industry. One can’t deny that fast food has become really important in American life nowadays. Whether Americans are […]

Coca-Cola Advertising

Throughout the years Coca-Cola has created an empire for themselves and this is because of their outstanding advertising. This companies history of advertising leads to their success, and continued success in the market today. Coca-Cola has been known to be an inclusive, fun, and a brand driven by the theme of celebration. Celebrities, artists, and special events are some similarities of Coca-Cola advertisements from the past, and now. Coca-Colas first advertisements started in 1886, and they where very plain. No […]

Marketing Mix of Coca Cola and Pepsi Co.

Every marketing mix is used by companies has a marketing strategy. Comparing soft drink companies such as Coca Cola and Pepsi will provide informative information about the marketing mix used by both companies in the industry. Four areas of the marketing mix include product, price, placement, and promotion. Some of Coca Cola and Pepsi marketing mix strategies are similar and they are different. Each company's product positioning and brand strategy will be identified. Coca Cola has a vast product range […]

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Is Negative Campaign Advertising Bad for Democracy?

Overall, politics has seen an increase in negativity which can be attributed to both the candidates and the media. The candidates themselves attack each other in debates and advertisements and the media is more likely to cover negativity, therefore campaigns are incentivized to develop them. The development of a primarily negative political sphere has increased negative advertisements exponentially; compare “only 10% of advertisements in the 1960 campaign were negative,” (Mattes & Redlawsk, 2014) and “in the 2012 campaign only 14.3% […]

Effects of Alcohol Advertising

The effects of alcohol advertising can be evaluated as either ethical or unethical in the eyes of consumers. After extensive research, it has become apparent that the advertising of alcoholic products has no direct causation to the consumptions of alcohol. Although advertising does have a minimal effect on consumers, the act of drinking alcohol cannot be directly related back to advertising, nor can it be banned from society or removed from the context of reality. Alcohol advertising does not directly promote […]

Gender Representation in Cartoons

Cartoons play an important role in the lives of children. According to Statistics, an average child spends more than 900 hours in school and nearly 1023 hours in front of a TV in a year. Over-viewing of cartoon de-sensitizes children, limits their social interaction skills and obstructs their brain development. This paper analyses how cartoons influence children in the formation of their identities. Other than issues like violent behavior, insensitivity, eye and brain related problems, it unknowingly creates gender – […]

The Issue of Sexism and Racial Inequality in Advertising

The purpose of Advertising is to sell you a product. They use many ways to sell you that product, but they have to get your attention first. The things that people see when it comes to advertising is only face value. No one actually takes time to really analyze the deeper meanings of those ads. They are trying to push a secret message that can sometimes promote abuse of women, and degradation of women is okay. Often times women are […]

Rolling in Style: the Impact of the Kia Soul Hamster Advertising Campaign

In the realm of automotive advertising, few campaigns have been as memorable and impactful as Kia's Soul Hamster series. This advertising phenomenon, which first hit screens in 2009, not only redefined the marketing strategies for cars but also created a cultural icon in the process. This essay dives into the Kia Soul Hamster campaign, exploring its origins, its impact on the Kia brand, and its lasting influence on automotive marketing. The Kia Soul Hamster campaign began as a bold move […]

Women in World War II

Many changes in the United States occurred with the start of World War II. These changes were heavily influenced by society, propaganda, and different kinds of advertising. One major change was the drastic shift of traditionally male jobs being taken over by women as a great number of men went off to fight in the war. This may seem like a step in the right direction for gender equality, but when the war concluded, women were expected to hand their […]

Revolutionizing Advertising: the Dove Body Campaign’s Impact on Beauty Standards

The "Real Beauty" campaign by Dove, which debuted in 2004, brought about a dramatic change in the narratives around body image and advertising. This campaign, which is based on encouraging body acceptance and questioning traditional beauty standards, has changed the way people talk about beauty, self-esteem, and representation globally in addition to changing Dove's brand identity. This article will examine the many aspects of Dove's campaign, its influence on society, and the conversations it has provoked both within and outside […]

Pathos in Advertising: the Power of Emotional Appeal

Persuasion is essential in the realm of advertising for capturing clients' interest and attention. Among the different tactics used, pathos-based advertising has emerged as a powerful instrument for driving customer behavior by harnessing human emotions. This article investigates the notion of pathos in advertising, its efficacy, ethical implications, and effects on customer decision-making. The appeal to emotion is referred to as pathos in Aristotle's modalities of persuasion. Pathos is employed in advertising to elicit emotional reactions from the audience, therefore […]

Marketing Strategies of Starbucks

Starbucks applies various marketing strategies, encapsulated under each of the four marketing mix variables, namely product, promotion, pricing, and place. The company employs these strategies to design and avail valuable products and services to its targeted consumers. It also applies these strategies to position itself appropriately, distinguish its products from its competitors' offerings and to appeal to consumers across diverse stages of the decision-making process. Product The product construct entails intangible and tangible elements of the company's physical products and […]

What the Advertising Message should be Like

According to Jakobson’s model, the advertising message has to attract attention (phatic function), persuade (conative function), rely on reason (referential function) or emotions (emotive function), and get people to act (conative and referential functions). Jakobson’s (1956) multilingual function is not considered for the purposes of this study. Referential function: the message conveyed by the advert is clear: it makes explicit reference to the “red taste of life” , including the most exciting aspects of life, among them, good wine. Emotive […]

Food Advertising and Marketing Directed

Interpretation of findings To summarise the important questions that best represent the data and the results from this investigation: 88% of consumers have access to at least one fast food place Majority of consumers consume fast food more than three times a month Television is most popular for showing advertisements and all consumers receive a fair share of hours of television per week 88% of consumers view at least one advertisement per day Almost half of these consumers feel hungry […]

Focus on Facebook Advertising

According to Nicholas Carr’s essay, “The faster we surf across the Web – the more links we click and pages we view – the more opportunities Google and other companies gain to collect information about us and to feed us advertisements”. This process of collecting information about us is worrisome because they would have our private information, and we don’t know how they will use this. I have searched my browsing history and have noticed how many ads correspond to […]

Movie Network Analysis: how Much does Advertising Affect

In modern times it is impossible to go anywhere without there being a form of advertisement shown somewhere, even if you have no electronics yourself. However, where does one draw the line between what is all for “show” and what is actually considered real news? In the film,  “Network”, one can see the satirical argument being made is that human life is less than money, or in this case TV ratings. One of the most memorable parts of the film is […]

Analysis of Marketing Mix Strategies for Wal-Mart Stores Company

Wal-Mart Stores Inc. is an American multinational retailing corporation that was formed in 1962 and incorporated in 1969 and therefore has over 30 years of operation in providing retail services. It operates as a chain of discount department stores, hypermarkets, and grocery stores and it's the world largest company in terms of revenue with an annual return of over $ 480 million dollars. The understanding of a company marketing mix is important as it helps understand what the product or […]

Attitudes and Purchase Intent of Consumer Towards Advertising

Connection between customer mentalities, purchasing goal as well as advertising is a territory in advertising research that has gotten a great deal of consideration for a long time. Because of the way that there’s an association regarding customer attitudes and purchase intention on advertisements, generous consideration are received (Ha, John, Janda & Muthaly, 2011; MacKenzie & Lutz, 1989; Mehta, 2000; Mittal, 1994; O’Donohoe, 1995). Attitudes towards advertising is comprehensively alluded to as "a scholarly inclination to react in a reliably […]

Use of Artificial Intelligence in Marketing

The Oxford English Dictionary defines artificial intelligence as "the theory and development of computer systems able to perform tasks normally requiring human intelligence." To elaborate this definition, Artificial Intelligence will use the same algorithm once created to produce different results based on the amount and accuracy of data fed. Most large companies employ Artificial Intelligence tool in their marketing strategies for personalized and relevant communication, personalization of products, set prices, integrated marketing communication and. It also allows doing things better […]

Facebook Business Analysis

In terms of Facebook's Executive Team Mark Zuckerberg remains President and CEO, according to the 2018 Investor Report, he is responsible for the broad and global direction of the company's mission, along with setting goals and strategy that lead product development. The COO of the company, Sherly Sandberg is responsible to direct the business operations and all strategies and recommendations related to operations. In addition, to her role at Facebook, Sherly Sandberg is also a well-known U.S. female business leader […]

Smoking and the Rhetorical Analysis of a TUPP Ad

The overall composition of an anti-smoking advertisement is designed to make addicted smokers feel ashamed of themselves. Most especially in this advertisement from the organization based in California Tobacco Use Prevention Program (TUPP). This analysis focuses on the aspects of these advertisement's components that might persuade the target audience, which in this case would be young women in their seemingly early twenties and are adjusting into the party scene. The advertising manipulates the audience to think a certain way about […]

Working People in a Coffee Shop

In the present quick evolving economy, promoting has obtained another measurement. With quick jumps in the utilization of online networking from one viewpoint and an economy that is unsteady and testing on alternate, brands need to change in accordance with another scene and receive another system to be viable. The initial step is to glance around and acknowledge the current test and after that make advertising intends to develop the business. Here are a couple of difficulties organizations look as […]

The Connection of Artificial Intelligence and Marketing

Artificial intelligence connects quite well with marketing, and if used in conjunction, companies can achieve success. According to the Merriam Webster dictionary, Artificial Intelligence is "the capability of a machine to imitate intelligent human behavior." It's quite an interesting concept, which helps cater to the personalization that consumers desire. Many major companies, such as Google, Facebook, and Spotify, use artificial intelligence. It can offer a deeper understanding of customer wants, needs, and preferences at an efficient rate. Marketing can make […]

Artificial Intelligence in Content Marketing

Each year the are more and more jobs that are being done by Artificial Intelligence(AI) driven automated machines instead of people. Artificial intelligence refers to machines with capabilities that imitate human intelligence associated with the learning and problem solving. AI already plays a large role in the field of content marketing by helping to streamline processes at a time of large content overload. There are only a handful of sectors in which automation is not threat, but that to might […]

American Dream and the Great Gatsby

The American Dream has changed since Fitzgerald wrote The Great Gatsby. Now, most people think the American Dream means happiness through money and what it can buy. Whereas Fitzgerald thought it meant happiness in any way possible. If you asked me what I believed the American Dream was before reading this book I would have said that I did not know what the American Dream was but after looking it up I would have thought it meant happiness through money. […]

The Disney Marketing Machine

Since the first Star Wars film came out in 1977, box office revenues have totaled roughly $6.84 billion. However, the total franchise revenue is estimated to be $30.54 billion (Kalb). As shown through these statistics, the branding of Star Wars and the use of product placement, merchandise, and licensing opportunities that followed the film are what truly brought in the big bucks. Disney bought the Star Wars franchise from Lucasfilm in 2012 for $4 Billion, and it has proved to […]

Essay about Media Law

For years, women have been degraded, objectified, and misrepresented through advertisements, magazines, and other media messages. Women are portrayed as sexual objects, cliche stereotypes such as a “housewife”, and are altered by photo proliferation softwares to resemble the “Barbie doll” image. During a class discussion in my creative strategy class, my professor displayed an advertisement that angered me to my core. The ad was for a men’s shoe company called RedTape and the image displayed four women posing sexually inside […]

Netflix Inc: an Important Concept in Marketing

An important concept in marketing is the four P's, product, place, price, and promotion. Product is the first P of the four P's in marketing. You have to have a product before you can continue with the next steps. The product is important because you need to create something that satisfies people's needs. Netflix is an over the top media services provider. Its primary business is its subscription based streaming service which offers online streaming of movies and television programs […]

Zuckerberg – the Founder and CEO of Facebook

The social media platform founded by Mark Zuckerberg Facebook back in 2004 with the help of some of his colleagues is suffering problems internally and externally. With a proper organizational development plan, the company can begin its rise once more. Facebook's mission is to "give people the power to build a community and bring the world closer together." (Facebook, 2017) Based off of its media offerings, Facebook's vision is "People use Facebook to stay connected with friends and family, to […]

Advertisements as Anti-Smoking Tool

Anti-Smoking Did you know that in the United States that almost 20 percent of adults smokes cigarettes? Smoking cigarettes are one of the most preventable leading cause of death. The anti-smoking advertisement by The Real Cost Commercial "Stay in Control" often pops up on across our televisions and our social media, frequently broadcasting the deadly effects of tobacco use through shocking images, and vivid videos. The advertisement I picked is a dull colored picture, portraying a high school girl signing […]

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Essay Samples on Advertising

The role of advertising in society: functions and effects.

Advertising has become an omnipresent force in modern society, shaping our perceptions, influencing our choices, and impacting our culture. This essay delves into the multifaceted role of advertising in society, exploring its functions, effects on consumers, and broader implications for culture and the economy. Functions...

• Advertising

Advantages and Disadvantages of Online Advertising: Navigating the Digital Marketplace

In today's interconnected world, online advertising has become an integral part of business strategies, revolutionizing the way companies promote their products and services. With its potential to reach vast audiences, online advertising offers a range of advantages and disadvantages that shape the dynamics of the...

• Marketing and Advertising

The Role That Consumer Behavior Plays on Advertising and Cancel Culture

Society has been conditioned into a consumer culture by advertising outlets since the beginning of time. Advertising in mass media is common to all in America. The mediums for advertising include television, internet, radio, print media and mobile app platforms. Through various marketing methods, advertising...

• Cancel Culture
• Consumer Behavior

Should Artists Music Be Used in Advertisements

Music should definitely be used in advertisements because it creates appealing commercials, it supports a musician’s growing career, and it benefits the sales of a corporation. First of all, music in advertisements displays a fully pleasing commercial. In other words, music has potential to give...

Typography: From Billboards to Street Signs

Typography is everywhere we look, in the books we read on the websites we visit even in everyday life, from billboards to street signs, product packaging and even on your mobile phone. It is the art and technique of designing and arranging type. Today the...

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Way of Struggling Brands and Advertising or Word-Of-Mouth

Amazon allows users to submit reviews to the web page of each product. Reviewers must evaluate the product on system from 1 to 5 stars. Amazon provides a badging option for reviewers which indicate the real name of the reviewer and indicates that the reviewer...

How Advertising Influences Consumer Behaviour

In the modern day world , every concept has theories from past decade to explain its existence which is also in the case of advertising. The advertising theories tries to explain how advertising influences consumer behaviour and also how it establishes a base for an...

The Advertisement Analysis Of The Pears Soap

The first bar of the iconic transparent Pears soap was manufactured in London in 1807. Over the course of two centuries, Pears has released multiple advertisements in order to convince consumers to buy their product. Pears’ website boasts about the uniqueness and purity of their...

The Analysis Of Small World Machines Advertisement

Introduction Advertisement becomes an important role in this modern era. Advertisement is a way to promote the company’s product and services. Most of the big firms create their brand image through the advertisement. In this paper, I am going to analyze the Coca Cola advertisement...

That’s Nutellable’: An Analysis Of Advertisement Of Nutella

It is very hard to find someone in the world, especially western world, who does not know ‘nutella’. Nutella has been originated in Italy in 1940 by a pastry chef Pietro Ferrero. Since then, Nutella has been one of the most delightful experiences of the...

• Advertising Analysis

Analysis Of Comcast Advertisement, A Popular Ad

Description of AD The ad message came from COMCAST NBUNIVERSAL and was advertised through the Politica magazine published on October 16th, 2019. A URL has been provided at the left bottom of the magazine. The ad contains an image of people and a laptop which...

Advertisement Analysis: Analysing The Old Spice Ad

Most people watch television everyday, and there are many ads that present themselves in between every program. If you do watch television, then you’ve most likely seen the iconic Old Spice commercials with the rapid talking actor Isaiah Mustafa. The commercial series first went on...

Ad Analysis Of The Allies, Hitler's Campaign

“All propaganda has to be popular and has to accommodate itself to the comprehension of the least intelligent of those whom it seeks to reach” -Adolf Hitler. This is ironic because Hitler used propaganda to help try to exterminate the Jewish people, but he makes...

The Semiotic Advertisement Analysis: Connotations And Denotations

Advertisements are a rich source for semiotic investigation and frequently reveal significant ideological attitudes. Once having analysed L’Oreal’s text, by using semiotic techniques, one will realise that not only are they advertising their well-known products (the lipstick), but they are simultaneously fortifying beliefs and values...

Ad Analysis: The Objectification And Sexism In Original Red

If you were to observe the world around you one would notice that advertisements are everywhere. They surround us in our day to day lives on billboards, phones, media, television, radios, etc. making up a vast majority of our ever-circulating culture. No two are exactly...

History of Wendy’s: Analysis of the Dave’s Single Advertisement

Wendy's is an American international fast food restaurant chain founded by Dave Thomas on November 15, 1969, in Columbus, Ohio. The company moved its headquarters to Dublin, Ohio. on January 29, 2006. The chain is known for its square hamburgers, sea salt fries, and their...

Overview of the Effects of Direct Mail Distribution

When a company or business starts, the owners need to advertize it to raise awareness about the certain company. For this task, they advertise themselves by mails, pamphlets and other means available depending on the budget. Direct mail is defined as the delivery of the...

Messages of Political Propaganda in Advertising for Young Children

The definition of propaganda is about spreading information with a cause, whereas advertising is an attempt to influence the buying behaviour of customers or clients using a persuasive message. The similarity of both words is for the cause of spreading, even if it includes engraving...

Overview on Brands Impact on Turning Society Into Lost Personalities 

Americans are worst when it comes to consumerism; that’s a well known fact. If it would be up to numbers for example, they constitute only %5 of the entire world population but they consume %24 of the energy in the world. They eat 200 billion...

The Manipulation of Search Engine Technology in Advertising

Locating the brand also face changes in web search engine marketing which includes spam, fierce competition and fraud click. One of the effective ways of audience acquisition strategy is search engine marketing (SEM), SEM allow firms to advertise their product on search engines (Boughton, 2005)....

• Search Engine
• World Wide Web

Weight Loss Advertisement and Product Targeting

In today's society there many flyers around the world on huge poster boards showing some sort of product targeting at women and men at ages 15 and up into reducing their own weight. The public tend to feel determined about their physical appearance, so experimenting...

• Target Market
• Weight Loss

The Breakdown of Burger King's Advertising Strategy

Executive summary For about 60 years, Burger King has served fire seared cheeseburgers at a reasonable cost. In this sense, the inexpensive food chain best known for it’s larger than average sandwich has been only predictable. This paper will analyze the picture changes Burger King...

• Burger King

Ireland'S Ancient East Campaign Marketing Analysis

Ireland’s Ancient East has been developed by Fáilte Ireland as a branded visitor experience showcasing Ireland’s living culture and ancient heritage that Ireland has to offer in the midlands/eastern half of the country. To date Fáilte Ireland has invested €31 million into developing the brand....

How Advertisement Can Be Very Insulting Towards Women

Some will say that society nowadays is shape by what our politician thinks or believes in, in fact their personal views shapes the society and others will says those whom their accounts are filled with millions of dollars or those managing or owning the biggest...

Analyse Structures And Techniques Of Television Advertisements

In this section you need to analyse and discuss the various techniques used in a range of UK television advertisements. This can be submitted via a typed report or a presentation. Using the materials on Its Learning, you need to EXPLAIN and provide an example...

Analysis Of Persuasive Elements In McDonalds's Advertisements

I started off my writing process by sitting down and really taking the time to analyze the advertisement I choose. I then proceeded to take the information that I gathered from analyzing it, and I incorporated that to the sheets we got in class with...

Analysis Of The Effective Marketing Communication In Ads

The promotion mix is the specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationship; Advertising is among these promotion tools and is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or...

Effects Of Polarized Advertising On Consumers

Nike’s recent advertisement highlighting former NFL quarterback and Black Lives Matter figurehead Colin Kaepernick was met with deep sentiments of polarization (Green, 2018). This polarization resulted in some consumers declaring that they would never buy a product from Nike again, and other customers increasing their...

• Marketing Management

Research Of The Effects Of Featuring Ads On The Apps Used By Smartphone Users

Introduction The marketing and advertising industry have undergone rapid and tremendous changes over the last couple of years owing to constantly changing technology. Marketing techniques have seen a significant deviation from the conventional methods of engaging customers since the steady rise of the internet and...

The Effectiveness Of Online Advertising Towards Amazon

Executive Summary Through this research, we will understand that the effectiveness of online advertising towards Amazon and identify the advertising can create customers satisfaction among online customers in Malaysia. Customers satisfaction is important for business to earn more profits and gain customers’ loyalty. Customers’ loyalty...

• Online Shopping

The Honest Ads Act In The United States

In the US, Senators have suggested the Honest Ads Act, even as they study other procedures. Those who play out political advertisements on television, radio or print are required to reveal who funded the advertisement. This recommended Act seeks to level the playing arena for...

• American History

The Impact Of Edward Bernays On Advertising

We have come a long way from the advertising tactics of old. Where the first advertisements may have had more to do with the features of the product, nowadays we see companies utilizing soft cells, associating with lifestyle, desirability, and many other desires that don’t...

• Mass Communication
• Public Relations

Best topics on Advertising

1. The Role of Advertising in Society: Functions and Effects

2. Advantages and Disadvantages of Online Advertising: Navigating the Digital Marketplace

3. The Role That Consumer Behavior Plays on Advertising and Cancel Culture

4. Should Artists Music Be Used in Advertisements

5. Typography: From Billboards to Street Signs

6. Way of Struggling Brands and Advertising or Word-Of-Mouth

7. How Advertising Influences Consumer Behaviour

8. The Advertisement Analysis Of The Pears Soap

9. The Analysis Of Small World Machines Advertisement

10. That’s Nutellable’: An Analysis Of Advertisement Of Nutella

11. Analysis Of Comcast Advertisement, A Popular Ad

12. Advertisement Analysis: Analysing The Old Spice Ad

13. Ad Analysis Of The Allies, Hitler’s Campaign

14. The Semiotic Advertisement Analysis: Connotations And Denotations

15. Ad Analysis: The Objectification And Sexism In Original Red

• Business Analysis
• Business Success
• Democratic Leadership
• Time Management

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Effects of Advertising on People Essay

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Introduction

Description of budweiser beer advertisement, effects of advertising on people: from opinion to evidence, a comparison of advertising effects in the united states & the arab world, conclusion & recommendations.

In recent years, one of the signature strengths of the advertising industry has been its unfaltering capacity to transform ostensibly mundane objects into extremely enviable products (Trampe et al., 2009). But as products transform into entities of desire once placed in advertisements, they trigger important self-processes and different meanings to the target audience, some of which are positive while others negative.

Interestingly, a wealth of literature demonstrates that the goal of advertising has shifted from the creation of empowerment and consumer fulfillment to premeditated creation of a mood of restless dissatisfaction with what people have and what they are so that they go out and purchase more (Gannon & Lawson, n.d.; Harris et al., 2009). Using the recently released advertisement on Budweiser’s beer brands, the present paper purposes to discuss the effects of advertisements on people.

Early this year, Anheuser-Busch InBev, the company that makes Budweiser beer brands, created a series of advertisements to coincide with the official launch of the 2013 American Super Bowl. One particular advertisement for a Budweiser beer brand chronicles a seemingly close bond a Clydesdale foul shares with his trainer, eliciting deep sentiments of brotherhood, luck, superstition, traditions and rituals (Rotunno, 2013).

The advertisement features slim women serving beer in sexy and cool environments, while the Clydesdale trainer demonstrates a high level of cool demeanor and strong physical configuration. It is important to note that the trainer used in the ad happens to be a renowned personality who has acted in the movie “Transformers” (Just Jared, Inc., 2013).

One particular executive of the beer making company suggests that the American Super Bowl is the ultimate beer occasion and that watching football is one of the most essential beer drinking occasions, hence fans must drink beer to be associated with the game that is the icon of beer drinking occasions in the United States (Rotunno, 2013).

Advertising has been defined in the literature as a form of communication employed to promote products and services of an organization “primarily to generate sales and secondary to create a brand identity, introduce new products and services, communicating a change in the existing product line and helps in communicating social messages to the masses” (Kumar, 2012 p. 22). These are noble objectives by any standards, but it is evident that contemporary advertising goes beyond these objectives into other inconceivable intentions.

Modern-day advertising, in my view, affects people more negatively than positively. From the example of the Budweiser beer advertisement, it is clear that those who were behind this advertisement wanted people to not only view beer drinking as a valuable experience that can be equated to the American Super Bowl, but to also think that alcoholism is linked to cherished personal characteristics such as establishment of close bonds, sociability, elegance, and physical attractiveness.

The framers of these advertisement also wanted the target audience to internalize the misplaced belief that drinking beer is associated with cool sporting events such as the Super Bowl, and is also a spring board to a wide range of attributes that are so much cherished by young people, among them success, relaxation, cool demeanor, popularity, romance, and adventure.

More importantly, the framers of the advertisement used a popular celebrity to demonstrate to the audience that their beer brands are for people who want to make it in life. Such misplaced perceptions contained in the beer advertisement, in my view, have only served to brainwash the masses into reinforcing drinking behavior and internalizing other social vices such as crime, hooliganism, irresponsibility, family breakdowns and poverty.

Numerous studies have been conducted to demonstrate the effects of advertisements on people. The first of these effects is encouragement and reinforcement of undesirable behavior and consumption patterns.

In their seminal article about the effects of alcohol advertising on young people, Smith and Foxcroft (2009) acknowledge that “healthcare researchers and workers have shown associations between exposure to alcohol advertising and drinking behavior in cross-sectional surveys” (p. 4). This particular study found that onset of alcohol consumption in adolescent non-drinkers at baseline was substantially associated with exposure to alcohol advertisements in traditional, print and electronic media.

Within the food sector, a number of reviews have investigated research studies on advertising to young people and came to a conclusion that food advertising triggers immense preferences and purchase intentions of the food items being advertised (Harris et al., 2009). Health officials in the United States, for example, are of the opinion that obesity among young people is on the increase due to exposure to intense advertisements for calorie-dense low-nutrient foods.

The second negative effect of advertising is that it sows among us seeds of unhappiness and discord (Gannon & Lawson, n.d). As a matter of fact, the advertising industry has received widespread criticism “for bringing materialism to its height; for replacing inner happiness and intrinsic motivation with the drive to be productive in society only in order to consume and buy happiness” (Hayko, 2010 p. 80).

The beer advertisement discussed in this paper, for example, works in principle by making the target audience believe that their lives will forever be empty unless they align themselves with the ‘next big thing’, which undoubtedly is the consumption of alcohol on the sidelines of a big Super Bowl Match.

Additionally, extant literature demonstrates that people who fail to achieve the desired body image as is transmitted in a particular advertisement often develop disturbed mood swings as well as low self-esteem and self-image ratings (Joshi et al., 2004). Such attributes, in my view, only serve to sow amongst us seeds of unhappiness and discord, not mentioning that they prevent us from achieving our full potential.

Third, advertisements have come under constant criticism for increasingly consumer debt due to increasingly lavish consumer lifestyle (Gannon & Lawson, n.d.). When advertisers use sleek beautiful girls to advertise a particular line of clothes on the television, a sizeable number of consumers are overtaken by raw desires and sublime stimulation to have such clothes and would rather creep into greater debt to ensure they have the clothes in their possession.

Many music icons have experienced bankruptcy due to lavish spending habits reinforced by exposure to advertisements. Additionally, consumer debt due to lavish spending is a predictor to family breakdowns and irresponsible behavior (Trampe et al., 2009).

The fourth effect of advertisements on the people is that they perpetuate a life that is filled with lies and deceptions as most ads are not representations of truth.

While it is obvious that the methods in which situations are availed to the target audience through advertisements are not realistic, organizations want people to believe that they should live the life that they avail to them on screen (Hayko, 2010). Such a trend is worrying as it takes away people’s inherent right to make independent decisions by substituting their most intimate thoughts with the advertiser’s own ideas and conceptions of what should be.

Lastly, advertisements have been blamed for perpetuating a life of impulsivity and sensitivity to pleasure and reward, particularly among young people. Extant literature demonstrates that “young people who already have problems related to alcohol are likely to be particularly vulnerable to alcohol advertising, with the vulnerability increasing with increasing alcohol consumption” (Anderson, 2007 p. 10).

Indeed, it has been mentioned in the literature that advertising manipulates the vulnerability among young people by shaping their attitudes, value systems, perceptions and expectations of the product being advertised, which then influence the decisions they make regarding the use of the product (Gordon et al., 2010; Joshi et al., 2004).

Many young girls, for example, have ended up in hospital with disfigured faces after trying out some cosmetics they saw on television commercials. Instead of seeking for more information regarding such creams, young people respond to their impulsivity and sensitivity to pleasure and reward by trying out the creams with the view to look similar to the sleek images appearing on the advertisement.

The effects of advertising on people are influenced by a multiplicity of variables such as culture, traditions, beliefs, values and expectations (Kalliny, 2010).

Extant literature demonstrates that loosely aggregated societies are more likely to be influenced by advertisements than communal societies owing to the fact that they do not subscribe to the same traditions, values and culture (Al-Olayen & Karande, 2000). In this respect, it can be argued that people in the United States are more likely to be responsive to advertisements than people in the Arab world owing to the fact that they subscribe to diverse cultural values, beliefs and backgrounds.

Conversely, people in the Arab world are likely to first evaluate the advertising against what is provided for by the strict Islamic culture before deciding to internalize or discard the message being advertised. This exploration implies that the social fabric and societal cohesion to a large extent determines the effects advertisements have on people.

Drawing from the above discussion, it can be concluded that although advertisements have positive impacts on people, they also posses negative ramifications in terms of encouraging and reinforcing undesirable behavior and consumption patterns, sowing among us seeds of unhappiness and discord, increasing consumer debt due to lavish consumer lifestyles, perpetuating a life full of lies and deceptions, and providing support to a life of impulsivity and sensitivity to pleasure and reward.

The negative effects, it seems, continue to eclipse the benefits of advertising. More poignantly, it has been demonstrated that these effects affect young people and vulnerable groups within the population. This is a dangerous precedent by any standards because the young people are the future of tomorrow.

Owing to these negative effects, governments should attempt to regulate advertising, particularly when it is targeted at young people. Today, more than ever before, it is clear that most advertising executives will stop at nothing to create advertisements that make their products and services sell, even if such efforts mean circumventing ethical and moral benchmarks. In such a situation, government regulation is the only viable option.

Still, the government and other interested stakeholders such as local and municipal authorities could consider banning advertising in public places. Such a ban would ensure that people are less exposed to harmful content contained in the advertisements. Another set of recommendations include controlling advertising on the Internet to protect vulnerable groups of the population, introducing taxes on advertisements to discourage usage, and encouraging self-regulation among players in a bid to stamp out negative advertising.

Al-Olayen, F. S., & Karande, K. (2000). A content analysis of magazine advertisements from the United States and the Arab World. Journal of Advertising, 29 (3), 69-82.

Anderson, P. (2007). The impact of alcohol advertising . Web.

Gannon, Z., & Lawson, N. The advertising effect: How do we get the balance of advertising right? Web.

Gordon, R., Hastings, G., & Moodie, C. (2010). Alcohol marketing and young people’s drinking: What the evidence base suggests for policy. Journal of Public Affairs, 10 (1/2), 88-101.

Harris, J. L., Bargh, J. A., & Brownell, K. D. (2009). Priming effects of television food advertising on eating behavior. Health Psychology, 28 (4), 404-413. Web.

Hayko, G. (2010). Effects of advertising on society: A Review. HOHONU, 8 , 79-82. Web.

Joshi, R., Herman, C. P., & Polivy, J. (2004). Self-enhancing effects to thin body images. International Journal of Eating Disorders, 35( 3), 333-341.

Just Jared, Inc. (2013). Budweiser Super Bowl Commercial: ‘Clydesdales horses.’ Web.

Kalliny, M. (2010). Are they really that different from us? A comparison of Arab and American Newspaper Advertising. Journal of Current Issues & Research in Advertising, 32 (1), 95-108.

Kumar, A. (2012). Dimensionality of consumer beliefs toward billboard advertising. Journal of Marketing & Communication, 8( 1), 22-26.

Rotunno, T. (2013). Budweiser unveils its super bowl ad lineup . Web.

Smith, L. A., & Foxcroft, D.R. (2009). The effect of alcohol advertising and marketing on drinking behavior in young people: A Systematic review. BMC Public Health, 9 (2), 1-11.

Trampe, D., Stapel, D. A., & Siero, F. W. (2009). The self-activation effect of advertisements: Ads can affect whether and how consumers think about the self. Advances in Consumer Research, 36( 6), 1030-1045.

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Essays on Marketing and Advertising

The importance of writing an essay on marketing and advertising.

Writing an essay on marketing and advertising is essential for students studying business and communication. It helps them to understand the key concepts and strategies used in promoting products and services. Additionally, it allows them to analyze the latest trends and developments in the field, which is crucial for staying competitive in the industry.

Furthermore, writing an essay on marketing and advertising helps students to develop critical thinking and analytical skills. They learn how to research and evaluate different marketing techniques and their effectiveness, as well as how to present their findings in a coherent and convincing manner.

Here are some tips for writing a successful essay on marketing and advertising:

• Choose a specific topic: Narrow down your focus to a particular aspect of marketing or advertising, such as social media marketing, consumer behavior, or brand management.
• Conduct thorough research: Use reliable sources to gather information and data to support your arguments and claims. This could include academic journals, industry reports, and case studies.
• Organize your ideas: Create an outline to structure your essay and ensure that your arguments flow logically and coherently.
• Provide real-life examples: Use relevant examples from the industry to illustrate your points and make your essay more engaging and persuasive.
• Be critical and objective: Evaluate different marketing and advertising strategies objectively, considering their strengths and weaknesses.
• Use clear and concise language: Avoid jargon and technical terms unless necessary, and ensure that your writing is clear and easy to understand.
• Proofread and edit: Finally, make sure to review and revise your essay to eliminate any spelling or grammar errors and improve its overall clarity and coherence.

The Best Marketing and Advertising Essay Topics

• The impact of social media on marketing and advertising strategies
• The role of influencer marketing in brand promotion
• The effectiveness of traditional advertising vs. digital marketing
• The importance of storytelling in marketing and advertising
• The Impact of Advertising on Consumer Behavior and Society
• The Power of Persuasion: A Reflective Analysis of Advertising Campaigns
• The psychology of consumer behavior and its influence on marketing strategies
• The Role of Financial Projections in Creating a Successful Business Plan
• The evolution of marketing and advertising in the digital age
• The ethical implications of marketing and advertising practices
• The use of data analytics in marketing and advertising decision-making
• The significance of branding in marketing and advertising
• The role of customer engagement in successful marketing and advertising campaigns
• The impact of globalization on marketing and advertising strategies
• The future of artificial intelligence in marketing and advertising
• The power of emotional branding in marketing and advertising
• The challenges of marketing and advertising to Generation Z
• The role of mobile marketing in reaching today's consumers
• The rise of video marketing in the digital era
• The impact of influencer marketing on consumer purchasing decisions
• The effectiveness of personalized marketing in today's competitive landscape
• The role of customer reviews in shaping marketing and advertising strategies
• The importance of integrated marketing communications in reaching target audiences
• The impact of cultural diversity on marketing and advertising campaigns
• The role of content marketing in building brand awareness and loyalty
• The significance of customer retention in marketing and advertising efforts
• The impact of emerging technologies on marketing and advertising strategies
• The challenges and opportunities of marketing and advertising in the age of information overload
• The importance of understanding and adapting to consumer trends in marketing and advertising
• The role of social responsibility in marketing and advertising campaigns
• The significance of customer relationship management in marketing and advertising
• The impact of environmental sustainability on marketing and advertising strategies
• The role of neuromarketing in shaping consumer perceptions and behaviors
• The challenges of marketing and advertising to different generations, such as Baby Boomers, Gen X, Millennials, and Gen Z
• The significance of customer segmentation in targeted marketing and advertising efforts
• The impact of visual storytelling in marketing and advertising campaigns
• The role of virtual and augmented reality in shaping the future of marketing and advertising
• The importance of data privacy and security in marketing and advertising practices
• The role of humor and emotional appeal in effective marketing and advertising
• The significance of understanding and leveraging cultural differences in global marketing and advertising campaigns
• The impact of word-of-mouth marketing in the digital age
• The challenges and opportunities of marketing and advertising to diverse and multicultural audiences
• The role of customer experience in shaping marketing and advertising strategies
• The significance of omnichannel marketing in today's interconnected consumer landscape
• The impact of experiential marketing on consumer engagement and brand loyalty
• The role of storytelling and narrative in effective marketing and advertising
• The importance of understanding and adapting to generational differences in marketing and advertising
• The significance of emotional branding in building strong connections with consumers
• The impact of customer reviews and testimonials on purchasing decisions
• The role of user-generated content in shaping marketing and advertising strategies
• The importance of personalization in marketing and advertising efforts
• The impact of artificial intelligence and machine learning on marketing and advertising
• The challenges and opportunities of marketing and advertising in the age of digital disruption

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308 Advertising Essay Topics

🏆 best essay topics on advertising, ✍️ advertising essay topics for college, 👍 good advertising research topics & essay examples, 🌶️ hot advertising ideas to write about, 🎓 most interesting advertising research titles, 💡 simple advertising essay ideas, 📌 easy advertising essay topics.

• Nike’s “Dream Crazier” Advertisement Analysis
• Example of Semiotic Analysis of Advertisements: Chanel 5
• Analyzing Visual Media: “Don’t Worry Darling, You Didn’t Burn the Beer!”
• The JBL Noise-Canceling Headphones Advert: Semiotic Approach
• The Perfume Advertisement Review
• Coca-Cola Advert Analysis: “Friendly Twist” Advertising Campaign
• Like a Girl: Always Campaign Analysis
• Olay’s #MakeSpaceForWomen Advertisement Analysis Olay unveiled its #MakeSpaceForWomen campaign at Super Bowl LIV in February 2020. The video features women exclusively, one of whom is a former astronaut.
• Coca Cola Versus Pepsi Advertisements This paper seeks to compare and analyze two picture ads that have been used by The Coca-Cola and Pepsi companies in their advertising endeavors.
• Online Advertising in the Modern World Using control ads, allowed to isolate proper statistics which determined that 84 percent of offline sales increase came from online ads.
• The Semiotics in Advertising: Decoding the Images The essay examines the nature of semiotics and semiotics analyses that enables to decode of the hidden images of certain texts and symbols.
• Online Advertising: Advantages and Disadvantages Online ads are very effective since one never searches a web page unless there is interest in it, and in so doing, he/she will come across the ad.
• The Negative Impact of Advertising on Children The major negative effect that advertising has on children is that it has shifted the reliance that children had on their parents or guardians as a source of knowledge.
• Advertising on Children and Adults Different Effects The purpose of this essay is to investigate the differences between the effects of advertising on adults and children.
• The Advertisement Effectiveness and Measurement of Its Effectiveness Studies have proved that only about 50% of all advertisements actually work, i.e. they leave a positive effect on the brand choices and purchasing activities of the consumers.
• The Role of Advertisement on Nescafe Brand Performance The essence of the new advertising is that it has become an integral and active part of a comprehensive marketing system.
• Marketing: The Power of Advertisement Numerous products are advertised to potential customers daily through various means, from billboards and magazines to online pop-ups and interstitial ads.
• Semiotics Influences in Advertisement Marketing communication has adopted the use of semiotics as an alternative approach to convey marketing information. This paper analyses the semiotics in the advertisement.
• Modern Advertising, Its Role and Significance Modern advertising is going through radical changes, which makes promotion more invisible, fast, and more effective.
• The Samsung Ad “The Next Big Thing” Analysis The Samsung Galaxy S3 advertisement is a successful ad since it adheres to a good number of the 15 basic advertisement appeals.
• Kentucky Fried Chicken Company’s Advertisement Kentucky Fried Chicken is a fast-food restaurant company that supplies fried chicken. Its mission statement is to become the best company that produces sweet and tasty chicken.
• The Impact of Advertising on Adolescents The purpose of this paper is to study the influence of advertising on adolescents, as one of the leading groups subject to advertising tricks.
• Schlitz Brewing Company Advertisement: Visual Arguments Analysis This article analyzes the picture advertisement of Schlitz Brewing Company, with an image of a servant female who is incapable of simple tasks and an indulgent husband, a master.
• Advertisement in Soccer Overview The use of modern marketing media technologies is a compelling incentive to meet fans’ needs, which, in turn, directly influences ticket sales and clubs’ commercial success.
• Price, Income, and Advertising Regression Analysis Regression analysis is a statistical tool that is used to develop and approximate linear relationships among various variables.
• “Every Leaf Traps CO2” Advertisement Leagas Delaney Advertising Agency created the ad depicturing this leaf in January 2012. Several similar leaves are explicitly made for the ecologic campaign “Plant for the Planet.”
• Sex in Advertising and Its Harmful Effects Men and women in society are unequal. The use of sex in advertising harms women by putting them at the risk of violence and being demeaned.
• Logical Fallacies in Advertising: “Class of 2020” Honda, Rexona, Donald Trump “No More Games” Message The purpose of this paper is to describe the logical fallacies of the “Class of 2020” Honda, Rexona, Donald Trump’s “No More Games” Message.
• Public Relations, Marketing, and Advertising In this paper, three close concepts, which are public relations, marketing, and advertising, will be compared and contrasted to identify similarities and differences.
• Analyzing a Creative Print Advertisement of Jbl The company JBL did not only want to show the benefits of the product but also to encourage clients to be politically aware.
• Advertising and Culture Technology continues to make the world smaller, and this offers a new business opportunity to local companies.
• Global Forces and the Advertising Industry The aviation industry is characterized by barriers to entry (high initial and operating costs) contributing to the low level of threat.
• Cosmetic Surgery Advertising: Multimodal Analysis The study documents the multimodal analysis of cosmetic surgery advertisements in British clinics. Specifically, flyers from three clinics have been analysed throughout this study.
• Advertising as a Way to Manipulate the Mind of the Target Audience The author discusses about advertising, talks about the types of advertising and the factors that make it successful.
• “Dove Chooses Beautiful” Advertising Campaign In 2015, Dove launched its new Dove Choose Beautiful advertising campaign. Its purpose went beyond promoting commercial products and drew people’s attention to topical themes.
• Rhetorical Analysis of the Gillette Commercial This paper aims to convey the rhetorical analysis of the Gilette Commercial “We Believe: The Best Men Can Be” to identify how its text uses the rhetorical triangle to influence.
• Effect of Advertising on Youth The provocative images used combined with the harsh language often leave the youths at the mercy of the cruel world.
• Ethics in Advertising: The Importance and Benefits The importance of advertising has been on a steady rise in the past few decades with a strong social impact in modern world.
• The Internet’s Impact on Advertising This research highlights the effects of the Internet on advertising and argues that the Internet has revolutionized advertising due to its flexible and dynamic orientation.
• Promotion and Advertising Strategies Used by Apple and Samsung The paper will be examining the similarities and differences of the promotional strategies applied by two firms competing in the Smartphones market.
• The Amazon Company’s Ethics in Advertising This paper discusses Amazon’s approach to customer data collection, the lack of transparency in data management, and the controversies surrounding Amazon’s use of monetization.
• Gender Roles and Inequalities in Advertisement The perfume for men, Dior Sauvage, was released in 2019, and an advertising campaign supported it with Johnny Depp.
• Heinz and Nutrifit Advertisements: The Optical Illusions The analysis of visual advertising clarified how Heinz and Nutrifit used simple optical illusions and clear messages of health and wellness to promote their products.
• Deceptive and Misleading Advertisement Advertising misleading consumers is one of the violations of advertising laws and must be immediately suppressed.
• Print Advertisement’s Semiotic Analysis The semiotic studies provide a different insight into communication by identifying the aspects that define meaning as the act of mediation.
• Toyota Highlander: Advertisement Analysis The advertising is intended not only to fulfill the function of promoting a particular company but also to present a form of art, so its analysis is a matter of specific interest.
• Old Spice’s “Smell Like a Man, Man” Advertisement Analysis The paper examines added to the advertisement hyperboles and cognitive biases of bizarreness effect and humor effect to make the video more influential and flashy.
• Advertising Analytics and Marketing Innovations The modern advancements in computing, communication, and analytics can provide significant benefits to any organization looking to improve its marketing strategy.
• Diet Pepsi Advertisement Explanation Pepsi Co. has always been trying to develop interesting and appealing advertisements that attract the attention of the audience.
• The 2018 Coca-Cola Super Bowl Commercial Rhetorical Analysis The analysis argues that “The Wonder of Us” commercial of the relaxing coke experience associated with the youthful propagate the urge to get the refreshing moments with the drink.
• The Effect of the Internet on Advertisement The internet provides an effective model of injecting efficiency in the advertisement as a component of businesses.
• Necessity of Studying Advertisements The essay describes the necessity for companies of studying the cultural aspects of the chosen country before launching the advertisement campaigns.
• Are Anti-smoking Adverts Effective? The loss of individuals due to tobacco use affects the economy of many societies. Many children in the developed world lose their guardians yearly due to smoking.
• Advertising Impact on Children Being more mature, advertisers create advertising messages that are appealing and captivating to children, who in all their credulousness and naivety become captive to the advertising messages.
• Internet and Interactive Media as an Advertising Tool There are 2 benefits of the use of the Internet and interactive media as an advertising tool: they are extremely cost-efficient and improve customer interaction and communication.
• Persuasive Techniques in Advertisement Pathos, logos, and ethos techniques are employed in the advertisement of products as they positively impact the sales of a product.
• Anti-Smoking Poster Visual Analysis in Advertising This discussion presents a visual analysis of an anti-smoking poster that explores usage of words, images, colors, settings, and layout to deliver message to the audience.
• The Ethical Implications of Cigarette Advertisement With the emergence and development of new businesses, professional competition is becoming more and more prominent in the field.
• Commercial Script of Advertisement for TruQuest Creating a commercial script for products TruQuest that reaches the target audience and positions products at the front of the consumers’ minds.
• Elle Magazine Advertising Analysis The Elle magazine is an international fashion magazine with 89 percent of its readership being women. The median age for these readers is 33.
• How a Blender Works: Commercial Speech A blender is a beneficial kitchen tool that can speed up the process of preparing food and help in coming up with new recipes since the possibilities of its use are endless.
• DHL and FedEx Companies’ Advertisements DHL is committed to ensuring that the customers’ parcels are delivered as per specifications. FedEx is involved in the delivery of parcels as requested by the customers.
• Customer Perception towards Effectiveness of Advertisements The present paper is devoted to the critical analysis of the article, “Customer Perception towards Effectiveness of Floor Advertisements in Organized Retail,” by Shrivastava et al.
• Proactiv, Its Qualities and Advertisement Strategy Proactiv uses benzoyl peroxide as an active ingredient, which makes it effective. What Proactiv does is deep-cleanse the skin, which is why it can be suitable for some.
• Advertising: Patriotism and Buyer Behavior The following paper presents an overview of patriotism-oriented marketing in the Canadian market and provides an assessment of the likely consumer response to the approach based on the available data.
• Rhetorical Analysis of Adidas “Break Free” Advertisement The “Break Free” advertisement is a great example of an inspiring video with an unpredictable plot. It uses original images that seem not connected to the sport.
• Role of Gender Stereotypes in Advertising The paper states that it is of great significance to understand the reasons behind the advertisers’ attachment to socially constructed gender differences.
• Pepsi Max: Australian Advertising The advertisement chosen for the purpose of this paper is that of the product, Pepsi Max. The Pepsi’s low-calorie beverage which is sold under the label of having zero sugar in it.
• Perfume Ads: Le Labo and Juicy Couture While both images of Le Labo and Juicy Couture promote a similar thing, some differences suggest the exact target audiences both companies are willing to satisfy.
• Targeted Advertising in Business Targeted advertising is based on many techniques and means, and it would be wrong to say that all of them are acceptable by definition.
• The Internet and Interactive Media as a New Advertising Tool Since at present advertising is one of the most active spheres of human activities, the use of the Internet and interactive media in it is ever-increasing.
• Persuasion Techniques in Aveeno Advertisement Designers often resort to the utilization of three foremost principles, upon which Aristotle’s theory of persuasion is based – namely, appeals to Logos, Ethos, and Pathos.
• Dove Company’s Lotion Advertisement A 2017 advertisement released by Dove through Facebook promoted racism through its misrepresentation of African American women as lacking in beauty.
• Advertising Promoting Organic Food and Beverages To turn the world more organic, one has to resort to using organic supplies. Creating ads on the way people can improve environmental conditions will change the position.
• Advertising: Ethical Theory and Business Advertisements, tactics, and procedures are used to put items, services, ideas, or causes in front of the public eye and convince them to take a certain action.
• Healthy Food Advertising: Nutrient Content Advertising is certainly a major driver for the success of a business. It is important to mention that healthy foods correlate with overall well-being, both physical and mental.
• Advertisements in Terms of the Social Science The way male and female relationships are portrayed in some advertisements made me think and analyze how I see this interaction in real life.
• Visual Rhetoric in New-Age Beauty Advertisements The purpose of this paper is to examine how the advertisement “Feeling like Glossier” combines simple design and a memorable catchphrase.
• Nike Advertising Campaign: Marketing Ways to Advertise Advertising is a crucial concept in the success of the company, its perception by the audience, and the social impact that it might have.
• Emporio Armani Cologne: Advertisement Analysis Given the fact that the advertisement of Emporio Armani cologne for men heavily exploits the factor of a ”brand name appeal”, its semiotics cannot be highly logical by definition.
• Emotional Branding in Advertising Emotion determines loyalty and salience of brands. Process of identifying the target population is crucial since it helps determine kind of emotional approach to be used.
• Dallas Farmer’s Market Advertisement The ads of Dallas Farmer’s market conveys a message that people should purchase healthy food provided by this market. It uses a recognizable object and fills it with a new sense.
• The Mountain Dew Zero Sugar Ad’s Analysis Mountain Dew Zero sugar ad is a minute-long video featuring famous actor Bryan Cranston and actress Tracee Ellis Ross.
• The Value of Advertising and Branding Marketing, advertising, branding, and marketing directors play a significant role in a business, they influence a business’ public image, customer loyalty, brand image, etc.
• Images and Messages Patterns About Gender Given by Advertisers in Mass Media The use of gender stereotypes in advertisements by the mass media has elicited a lot of problems. Advertisements are seen as perpetrators of inequality and social prejudice.
• Loss and Gain of Textual Meaning in Advertising Translation In order to demonstrate the process of translation, the author chose to analyze an English advertising copy translated to Chinese.
• Modern ‘In Your Face’ Advertising Issues Advertising, especially billboards, sometimes are ‘in your face’ and out of line. Marketers have turned to out-of-home advertising to increase sales and profits.
• The Spot Fiat 500X Commercial The chosen 2014 TV commercial Spot Fiat 500X Viagra – anuncio de television advertises the new Spot Fiat 500X to potential buyers, with the ad’s setting being a town in Italy.
• Facebook: Advertising and Its Effectiveness Facebook refers to a social network that allows people to share information online. One becomes a user after they sign up and add a personal profile.
• Substance Abuse and Its Promotion in Advertisement Substance abuse is very common in the world, and lately, the general populace has perceived substance abuse mentally as one of the vital questions facing almost all countries.
• Emirates Group: Advertising and Passenger Communications This is a business report on the advertising at Emirates Group. It entails the Groups strategies and activities on passenger communication, visual services and advertising.
• Advertising and Promotion Analysis The paper studies 3 advertisements: first for the Evian drink: We’re all babies inside, second for matresses Goodnight Mattress, and third for Comforta – a sleeping gown.
• Graphic Design Used for Advertising Purposes The given paper is devoted to analyzing how graphic design is used for advertising purposes. The paper highlights the evolution of graphic design and its modern state.
• Social Media Advertising in Business With the rise of globalization and the digital revolution, social media has become a vital tool for promoting businesses.
• Persuasion in the 1950s Advertising with Marilyn Monroe This paper aims to analyze advertising from the 1950s that skillfully promoted an ordinary shampoo through the legendary sex icon, Marilyn Monroe.
• Effective and Ineffective Ads: Share a Coke Ad The advertisements of two rival multinational beverage corporations may be regarded as examples of effective and ineffective campaigns.
• Dove Advertising Campaign “Real Beauty” The purpose of this paper is to consider the campaign according to the theory of social comparison and to think over a behavior strategy in this situation.
• Cigarette Advertising Ban on Television Since cigarette smoking receives a lot of publicity from the commercials on television, many health organizations are against it.
• Marginalization in Modern Advertising This piece of advertising is an example of stereotypical gender roles and sexism toward women, who, according to the stereotype, are supposed to provide services and care.
• Representation of Sexuality in the Media: Advertisement This paper will seek to analyze the representation of sexuality in the media. The discussion will be directed towards sexual advertisements and its influence in the people’s culture.
• Audi Car Company: The Advertising Strategy Audi uses innovative advertising methods to reach its target audience and in the past the advertisements have caused a sensation both among customers and the creative industry.
• Advertising of Chocolate Using TV as a Media Tool in the UK Advertising of chocolate is based on the unique tastes and demands of consumers and requires messages and images to attract the potential target audience.
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• Pharmaceutical Advertising is Propaganda This paper has shown through a discussion that pharmaceutical advertising can be propaganda or informative and helpful to the life of a patient.
• Aspects of Adidas Commercial This paper analyzes the commercial of the famous company Adidas and its signs, which reflect some key modern trends and demands in brand development.
• Cyberpunk, Nintendo Switch, and PS5 Advertising Survey Gaming marketers have capitalized on almost all social media and video platforms, including YouTube, Facebook, Instagram, Tiktok, Twitter, LinkedIn, Telegram, and Pinterest.
• Advertising to Children & Social Responsibility In recent years, the main problem highlighted by many critics is the lack of social responsibility issues and unfair practices used by advertising towards children.
• Analysis of the Ad “Perrier Prints: Melting” The course talks about advertising. The main message of the ad is that Perrier is the best refreshing drink, it is the refreshment itself.
• Consumer Behavior and Advertising Effectiveness Commercials and advertising messages have gained a significant level of influence on potential customers, thus defining the marketing success.
• On the Effectiveness of Advertising Posters The article is devoted to the comparison of two advertising posters for their effectiveness, their strengths and weaknesses are analyzed.
• Logical Fallacies of Companies’ Advertisments The purpose of this paper is to describe the logical fallacies of Gillette: ‘We Believe’, Gucci Blackface Sweater, Burger King Chopsticks.
• Helen Lansdowne Resor, Great Mind in Advertising Helen Lansdowne Resor represents one of the greatest minds in advertising career and copywriting. She is a role model to emulate.
• TV and Newspaper Advertising Death This paper relates the key causes of the death of TV and newspaper advertising to various marketing concepts covered in high-level studies.
• Marketing for Sports Brands Using Mobile Advertising Nike and Adidas have been using mobile marketing to affect consumer intentions, and buying behavior however the findings do not suggest which company is better performing.
• Advertising Effectiveness in International Marketing In international marketing, advertising is one of the main tools that a firm can use to gain a competitive edge over other firms.
• Selecting a Viable Foreign Market and TV Advertising The ability to select a viable foreign market is a crucial undertaking whenever there is need to expand and diversify operational strategies.
• Customer Perception of Advertisements in Organised Retail This article is ideal in comprehending the impact of customer perception towards floor ads in retail stores in Oman.
• Visual Arguments in Advertising The current paper discussed three visual arguments, the Coca-Cola advertisement, İnci Eviner’s “Untitled” drawing, and social media.
• Family Table Restaurant’s Mass Media Advertising Television is one of the media that will be used by the advertising firm to ensure that Family Table customers know about the changes made to the usual menu.
• Antique Mobile Advertisement: Rhetorical Analysis Most successful businesses have created tactical and unique initiatives to build solid relationships with their client base.
• Advertising: Impact on the Contemporary Society Advertising feeds on people’s fear of being nothing if clients do not purchase something, supporting the concept that money is the foundation of all human ties.
• Advertisement: The Elaboration Likelihood Model After determining the desired results of advertising activities, it is essential to find necessary appeals and bring them to potential buyers.
• Absolut Vodka Brand and Advertising Agency This paper is a case study analysis of Absolut Vodka in aspects of the cooperation with an advertising agency and the brand’s engagement with the creative field.
• Statistics Use in Advertising One of the primary ways to use statistics is through advertising. The paper discusses how statistics are used in fake ads and what they lead to.
• Analysis of Advertising a Vacation Rental The paper focuses on how to join the group or create a user account in sites and explains the different websites that promote rental properties.
• Documentary on Children and Advertising: Making a Persuasive Case The film clearly presents the consequences of inaction, mainly in negative effects on the health of children such as diabetes, obesity and general inactivity.
• Changing Advertising with Wireless Technologies Advertising requires fastest and the most accurate accessibility to the targeted customers, and these latest communication technology wonders provide just that.
• Usage of Images in the Marketing Sector Images have been used by different cultures, nations, and organizations as symbols that give them an identity. The symbols are usually unique emblems that distinguish a group from the other.
• The Meerkat Advertising Campaign It is clear that marketing strategies are evolving alongside the development of technology and society. Meerkat advertising can be regarded as a new approach.
• Patriarchy Power in Soap Operas and Advertising The spirit of patriarchy imposed on society through soap operas and advertising limits both men and women in their gender and social choices.
• Power of Advertising: Good and Bad Balance’ Importance The effects of advertising vary considerably. Advertising has to keep the balance between good and bad in order to be significant for people.
• Power of Advertising: Importance of Balance between Good and Bad People like to use advertising as the way to communicate with the public and sell various products and services. It is hard to understand if it has only positive or negative effects on people.
• Advertising to Children and Social Responsibility Advertising is a device by which “artificial” tastes are created. Advertising is one of numerous elements that influence a consumer’s spending decisions.
• Evolution and Challenges of Modern Advertising The study aims to highlight the problems of advertising by identifying the causes, finding solutions, and evaluating the effectiveness of the solutions.
• Advertising in Every Aspect of America’s Life Undoubtedly, the USA, one of the first to experience all aspects of the modern market economy, was one of the oases of the formation of the PR industry.
• Jib Fowles’ Fifteen Advertising Appeals The article by Fowles (1982) targeted 15 specific appeals to the basic human psychology that advertisers have developed to make their products marketable.
• Advertising Ethics and Truth: The Biblical Perspective The premise of truth in advertising is based on the whole and honest disclosure of any issues or risks associated with using a product.
• Advertisement for an Administrative Assistant This paper provides administrative assistant’ job description, duties and responsibilities, minimum qualifications, questions to be asked and not to be asked during the interview.
• Gender Stereotypes in Advertisements Gender-stereotyped portrayals remain perverse in ads and other promotional activities in conventional print and broadcast media and digital and social networking platforms.
• An Advice to a Client on Advertising In this paper, the author will determine whether there was a contract between Dennis and Julian. To assess this existence, various aspects will be taken into consideration in the case.
• The Birth of American Advertising If to take a closer look at the modern patterns of advertisement worldwide, it becomes clear that the vast majority of visual content is nowadays aimed at creating an image of equity.
• Spot Fiat 500x Advert Analisys The Fiat 500X advert features an aged couple in a home environment within the countryside. The home-based setting evokes an emotional appeal, which establishes passionate bonds.
• Teens ‘Especially Vulnerable’ to Junk Food Advertising Active marketing of foods that are full of sugars, refined carbohydrates, and fats substantially contributes to the consumption level, especially among teens.
• Sparrow Pharmaceuticals’ Advertisement Strategy Analysis Sparrow Pharmaceuticals should firstly inform its customers about the novel changes in the company. Direct advertisements can help Soothing Water to build its clientele.
• Video Advertisement: The Efficiency of the Aristotle’s Rhetoric This essay examines the effectiveness of using Ethos, Pathos, and Logos as the persuasive tools in the “Jason Momoa Super Bowl Commercial 2020. Rocket Mortgage” advertisement.
• Creating Artificiality: Women in Pepsi Advertising This discussion explores the role of women in advertising and how the artificiality of women is created in PepsiCo’s 2010 advertising.
• Hall Pass: Analysis of Advertisements This paper analyzes different advertisements, such as the US Grant–exquisite weddings autumn-winter 2009, ad for the movie “Hall Pass”, Laura Torrado dental services.
• A Surreal Downtown Scene. Analysing the Case This graphic advertisement by Blair Bradshaw, an already famous, though reasonably new, artist at the time of this work, absolutely shows us the eclectic nature of his work.
• Consumer Buying Behaviour and Advertising in UK Marketing communication is of essence when it comes to advertising commodities as it influences the decisions buyers make either negatively or positively.
• Researching Children’s Advertising: Impact on Children’s Growth and Development This paper provides detailed information on what children’s advertising entails. It also provides detailed information on the negative influences of children’s advertising.
• Advertising Effect on British Buying Decisions The research will be done mainly to determine the effects of advertising on United Kingdom citizens’ buying decisions.
• International Marketing Management: Advertisement Strategies and Global Market Advertisers in the world or global market encounter limitations, which include media and products that are unique as well as the language, that are also unique in every market.
• Mass Media: Stereotypes Impact on People This paper discusses of stereotyped advertisements in different media, and explain the use of this term in it.
• Coca-Cola and Pepsi Companies: The Marketing Tricks and Advertisement Peculiarities Direct concentration of both companies on end-users and potential consumers is a core element of their activity.
• Advertising Ethics: Truth in Commercials When talking about the profitability of the business, tough game with a competitor or hold positions in the market, ethical factors dissolve in the netherworld.
• Analysis of Olay Advertising Campaign This paper aims to make a critical analysis of the Olay advertising campaign in terms of addressing audience, purpose, and occasion issues and applying ethos, pathos, and logos rhetoric tools.
• Natural American Spirit: Advertising Analysis The consumer society that is cultivated today rests on the idea of mass production and sales to meet all requirements people have and create the basis for the manufacturing of new goods.
• Personalized Digital Advertising and Its Benefits A personalized approach in digital advertising simplifies the searching routine and allows people to save time and be able to find the necessary goods and services.
• Advertisement Fallacies and Wishful Thinking This paper focuses on how advertisements use wishful thinking fallacies to create a false sense of belief, specifically about women’s products.
• “Human Change” and “Do What You Can” Posters It is possible to presume that the visual materials may largely support the contemporary initiatives for the achievement of climate sustainability.
• Women’s Body Image Advertising and Opposition The extreme evaluation of slimness in Western women via various media channels has enhanced the increasing of anorexia and bulimia disorders throughout the world.
• The Folgers Commercial Narrative This paper seeks to analyze and explain the Folgers commercial narrative in the context of American society. The Folgers commercial is a short video narrative that advertises a coffee beverage.
• Network Effects on Digital Advertising Markets Network effects play a critical role in the development of digital advertising markets, frequently giving a significant competitive advantage to established companies.
• The RJ Reynolds Tobacco Company: Advertising Campaign The RJ Reynolds Tobacco Company’s advertising highlighted the admirable and revered status that doctors had attained in American culture.
• The “Advertising” Article in Encyclopedia Britannica
• Burger King, Squarespace, Stella Artois, and Coca-Cola: Advertising Strategies
• Consumerism, Advertising and Emotional Development
• Tobacco Advertising and Opioid Crisis
• A Little Professional Advertising Analysis
• Speechify’s Advertising Campaign Analysis
• Patriarchal Domination and Aggressive Misogyny in Advertising
• Advertising & the Obsession With Thinness
• Advertising: The Negative Impact on Women’s Lives
• Graphic Design as Advertising Tool
• Advertisement: Purchasing Habits and Marketing
• Gender Stereotype in Advertisement
• Second Hand September: Advertisement Analysis
• Woman Made: Microsoft Campaign Advertisement
• The Slogan of South Piedmont Community College: Optimization Process
• Online Advertisements on Facebook
• Brands’ Positive Impact Through Advertisements
• Aspects of Bluestep Advertisement
• Visual Analysis Of “The Penguins and The Whale” Ad
• The Most Interesting Man in the World Commercial
• Cola Wars: Strategies, Sales, Advertisement
• Federal Trade Commission (FTC)
• Why Governments Should Ban Ads Directed at Young People
• Economics of Advertising in Grossman’s and Klein’s View
• Activating People’s Unconscious Behaviors With Advertisements
• Gender Roles in Advertisements
• Super Bowl Advertising Analysis
• Heed Their Rising Voices Advertisement
• Rhetorical Analysis of a Commercial
• Billboard Advertising of Health Services
• Restrictions on Media Advertising
• Stopping the Spread of Germs: Advertisement Analysis
• Advertisements for Microsoft Company
• The Discrepancies in Unhealthy Food Advertising: Hispanic and Black Consumers
• Mobile Advertising and Manipulation
• Measuring Public Relations and Advertising Efforts
• Marketing, Advertising, and PR: Coca-Cola Example
• The Grady College’s Internship Program Advertisement
• Relation of Advertising and Ethics
• Gender Stereotypes and Their Role in Advertising
• Responsibility and Brand Advertising in the Alcoholic Beverage Market
• Discussion on Digital Advertising Infographics
• Marketing Approaches in Cigarette Ads
• Gender in Advertising “Dream Crazier” by Nike
• A Magazine Advertisement for Ford Motor Company of 1950
• Researching of Media Advertising
• Eating Habits, Brain’s Role and Advertising Impact Analysis
• “Boys and Girls Club of Boston: Guitar” Campaign
• Search-Based Advertising Market Structure
• Advantages Which Advertisements Provide to Car Dealership Business Prosperity
• Product Advertising Analysis
• Social Media and Internet Advertising for Brand’s Success
• Relevance in the Advertising Industry
• Vision of Gender Stratification in an Advertisement
• Want-It-Now Rapid Delivery Service’s Advertising
• Successful Social Media Advertising: Strategies
• Creating an Advertising Website for a Jewelry Company
• Philosophy: Political Advertisements
• Female Empowerment in Advertising
• Advertising and Promotion Manager as a Potential Occupation
• Colgate, Schlage Locks, Carlsberg and Chilean Red Cross: The Advertisement
• The Advertisement “Followers” by Miller Lite
• Non-Traditional Advertising: A Skincare Campaign
• The Market Researches Future
• S.O.S. Magic Scouring Pads: Ad Analysis
• Jerrold Amplifiers Advertisement in the 1980s
• 4PS Marketing Approaches and Advertisement Type
• Benefits of Advertising Your Restaurant on Soulfood Travel and Barbq Travel Websites
• McDonald’s Advertisement Outcomes in February 2014
• Power of Advertising: Capitalizing on Human Inattention
• Concept of the Coors Light Beer Advertisement
• Wonder Woman, Panorama and Suicide Squad: Advertisements Assessment
• Media Buying for an Advertising Campaign
• Impact of Gender and Sexuality on Advertisement
• Samsung Mobile Gear VR Headset: Advertisement Analysis
• Native Ads: Ethics of Native Advertising
• Express Advertising Agency Managing Creative Project and Design
• Marketing and Advertising Do Not Shape Our Lives
• Ethical and Economical Repercussions of False Advertisement Claims
• Advertisement and Target Customers
• The M-Kesho Advert Review
• Involvement and Sports Brand Advertising
• Advertising and Semiotics. Advertising Tools
• Making Fallacies by Announcements, Notices, Advertisements
• Should Marketers Test Advertising
• The Spannerman Press and Leaflet Campaign: An Evaluation
• Public Interest Presentation in Non-commercial Advertising
• Public Interest/Non Profit Advertisement
• Critique on the Revlon Mascara Campaign in Australia
• Aristotle’s Ideas of Persuasion in Advertising
• Advertisers: Family and Social Relations
• Australian Sony Handycam’s Advertising Campaign
• Children’s Dwindling Health: Who Is to Blame?
• Policy, Ownership, Professionalism, and Technology
• Music Artists and Advertising Deals
• Design, Self, and Society: Concept of Advertising
• Health Advertisements: “Open Your Eyes to Saturated Fat”
• The Success of Workers’ Party Advert and Its Role in the Political Campaign
• Marketing Mediums: Advertising Effects
• Lee Valley’s Advertising Technique Analysis in Terms of Business Ethics
• What Is the Role of Rhetoric in Public Relations Practice?
• Why the Commercial Ads Lie? Anti-Tobacco Advertising Evaluation
• Celebrity Commercials: Pure Business Perspective
• Advertising and Gender Roles
• The Daily Tribune: Advertisement, News, Collaboration
• Importance of Testimonials Analysis
• Advertising: Ewen’s “Captains of Consciousness”
• Permission Marketing and Intrusive Advertising
• Runaway Slaves: Advertisements Analysis
• The WWF’s Environmental Advertisement on Marine and Ocean Pollution
• Healthy Eating Advertising in Canada
• Commercial for the Society for Prevention of Cruelty to Animals
• The Power of a Print Advertisement: Inspiring People to Improve and Evolve
• Kendal Jenner PepsiCo Commercial’s Failure
• Marketing Channels and Advertising Campaigns
• Marketing and Advertising in Online Communities
• Visual Rhetoric in L’Oreal EverCrème Advertisement
• Alcohol Advertisement and Its Impact on Consumption
• Appeals in Mass Media Advertisement
• Radio Advertising Proposal for Chicago Company
• Starbucks Corporation’s Marketing and Advertisement
• Media Revolution and Advertisement Interrelation
• Digital Marketing and Advertising Landscape
• Social Marketing and Political Advertising
• Physical Beauty and Advertising Relationship
• Signs for Creating Meaning in Advertising
• Car Industry’s Marketing: Advertising and Promotion
• Advertising: Aviva – Saving for the Future
• Digital/Traditional Metrics of Online Advertising
• Advertising Influence on the Society: Negative Aspects
• WRSX Group’s Strategic Position in Advertising Market
• Chevrolet Equinox: Advertising and Sales Promotion
• The Masculine Role in Advertisement
• Media Power and Post Modernity
• Mitsubishi Motors’ Automobile Advertising
• The Impact of Social Media on Super Bowl Ads
• Auto Magazine Advertisement Analysis
• Value of Advertising and Branding

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These essay examples and topics on Advertising were carefully selected by the StudyCorgi editorial team. They meet our highest standards in terms of grammar, punctuation, style, and fact accuracy. Please ensure you properly reference the materials if you’re using them to write your assignment.

This essay topic collection was updated on January 5, 2024 .

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IELTS Essay, topic: Advertising

• IELTS Essays - Band 7

Advertising is all around us, it is an unavoidable part of everyone’s life. Some people say that advertising is a positive part of our lives while others say it is a negative one. Discuss both views and include your own opinion. Give reasons for your answer and include any relevant examples from your own knowledge or experience. You should write at least 250 words.

On the other hand, there are some good sides to advertising. For instance, it compares the prices of many companies which the consumer. Besides, it really see more products which we unless the TV or Radio advertised them. , it breaks our daily routine and allows us to see new faces and learn the language better with the help of the daily updates they deliver through .

In conclusion, as we can see there are many aspects to this . I feel that we gain no benefits at all from advertisement, it plays buy more things that they do not need it at all.

Your arguments are good and the paragraphs are set out well, however, you must be careful about making assertive statements, e.g. ‘ it motivates the psychological point in everyone’. How do you know that all advertisements do motivate every single person, for instance? Overall, this is a good essay, well done.

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• Essay On Advertisement

Advertisement Essay

500+ words essay on advertisement.

Advertisement is a means to make people aware of any product or service using commercial methods. It is a sort of publicity designed to endorse a person’s specific interest intended for product sale. We live in an era where advertisement plays a vital role in promoting business and products. Whether big or small, all brands and companies advertise their products on various mass media platforms. When we step outside our houses, we get to see advertisements for different brands in the form of a billboard, flyers, posters, etc.

In this essay on advertisements, we will discuss the advantages and different ways of creating ads.

The Various Ways of Advertisement

In this modern world of competition, everybody wants to be ahead. So, in this scenario, the advertisement comes in. We get to see or hear advertisements for several things. It proves beneficial for business people and can be used in various forms. Job vacancy ads posted in the employment column prove highly advantageous for the unemployed. Matrimonial ads also provide a trusted platform for both bride and groom for marriage proposals.

People can advertise their shop or property they want to sell, and anyone who wants to buy it can contact the person after seeing the advertisement. Through advertising, we can also find lost people, plots, goods, homes, etc. Previously, we used to see traditional advertisements in magazines, newspapers, and building walls. But, still, today, the most meaningful way of advertising is through television. Advertising your product or brand on television will help to reach the masses.

There are numerous positive effects of advertisement, and due to this, more businesses utilise this medium for their branding and marketing. Big and small companies spend the maximum of their budget on advertising, creating great ads for a positive impression on people. The best and most influential platform for advertisement is the World Wide Web. People are very active on social media in today’s world, and posting a single ad can reach millions of people easily in just a few seconds. Other forms of advertising are banners, posters, road crossings, flyers, billboards, digital screens, walls and railway stations. Sometimes, you can find them written or painted on trains, vehicles, and buses.

Benefits of Advertising

Advertisement is considered the prime means of generating income for magazines, television, and newspapers. They are beneficial for producers as well as consumers. Producers earn loads of money by spending their resources on advertisements. Models also make a handsome income by acting in ads to promote products and services.

In the technologically advanced business world, advertising has been seen to play a critical role in the establishment of contact between sellers and buyers. It is a medium by which the customer learns about the existence and use of goods available in the marketplace. As there is a lot of competition among businesses in various domains, advertisement has become a profitable investment that helps companies reach nooks and corners of the world and target their potential customers.

Drawbacks of Advertising

As every technology has some good and bad points, the same holds for advertisements. It has its share of disadvantages. An advertisement creates an artificial demand for things that we don’t need. It compels us to purchase expensive items. It has also been seen to generate disagreement within the family when the children make wishes for all those advertised goods that they see on television that are beyond the spending capacity of parents.

Watching your favourite stars promoting alcohol, cigarettes, etc., negatively impacts people who follow them. Another disadvantage of advertisement is that superior quality products that are not advertised lose their worth, and inferior ones enjoy more visibility in the market. This proves a means to cheat the innocent public. Buyers also suffer as the cost of advertisement adds to the entire production cost.

Conclusion of Essay on Advertisement

So, we know that advertisements are essential to launching your brand or product in this competitive market. Creative ads will help you to attract more people. These ads are entertaining as well as educational. Signing a celebrity or known personality will be the icing on the cake to advertise your product.

Students of the CBSE Board can get essays based on different topics from the BYJU’S website. They can visit our CBSE Essay page and learn more about essays.

Frequently Asked Questions on Advertisement Essay

What are the advantages of an advertisement.

Advertisements are good sources of information for ordinary people. They reach the public sooner and help in the faster marketing of a product. Advertisements also help in the sustenance of the product in the competitive world.

What are some of the traditional ways of advertisement?

Magazines, newspapers, paintings and posters are some of the traditional ways of advertising a product.

Is advertising good or bad for society?

Although advertisements are majorly beneficial for society, advertisements of harmful or illegal products can pose a threat to the younger section of society.

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Model Essay for IELTS - Advertising

This essay for IELTS is on the subject of  advertising .

There are various types of questions you can get in the IELTS writing test and you'll see samples of them all over the following pages, but this one is an  agree / disagree  essay.

In these types of essays, you are presented with one opinion. Take a look at the opinion here in the question:

Some of the methods used in advertising are unethical and unacceptable in today’s society.

To what extent do you agree with this view?

So your options are:

In the answer below, the writer agrees 100% with the opinion.

As you can see, the writers opinion is made clear in the thesis statement (the last sentence of the introduction).

Model Essay for IELTS

You should spend about 40 minutes on this task.

Write about the following topic:

Give reasons for your answer and include any relevant examples from your own experience or knowledge.

Write at least 250 words.

Essay for IELTS Model Answer

The world that we live in today is dominated by advertising. Adverts are on television, on the World Wide Web, in the street and even on our mobile phones. However, many of the strategies used to sell a product or service can be considered immoral or unacceptable.

To begin with, the fact that we cannot escape from advertising is a significant cause for complaint. Constant images and signs wherever we look can be very intrusive and irritating at times. Take for example advertising on the mobile phone. With the latest technology mobile companies are now able to send advertising messages via SMS to consumers' phones whenever they choose. Although we expect adverts in numerous situations, it now seems that there are very few places we can actually avoid them.

A further aspect of advertising that I would consider unethical is the way that it encourages people to buy products they may not need or cannot afford. Children and young people in particular are influenced by adverts showing the latest toys, clothing or music and this can put enormous pressure on the parents to buy these products.

In addition, the advertising of tobacco products and alcohol has long been a controversial issue, but cigarette adverts have only recently been banned in many countries. It is quite possible that alcohol adverts encourage excessive consumption and underage drinking, yet restrictions have not been placed on this type of advertising in the same way as smoking. 

It is certainly true to say that advertising is an everyday feature of our lives. Therefore, people are constantly being encouraged to buy products or services that might be too expensive, unnecessary or even unhealthy. In conclusion, many aspects of advertising do appear to be morally wrong and are not acceptable in today's society.

(296 words)

This essay for IELTS is well organized as there are five clear paragraphs, each containing ideas that are relevant, well expressed, and related to the topic. 

Focusing on the language and structures in particular, the essay starts with an appropriate introductory sentence. Linking words are used accurately ( However, In addition, Therefore ).

Phrases that signal opinions are evident ( A further aspect of advertising that I would consider unethical . ..) backed up by reasons (... encourages people to buy products they may not need or cannot afford ) and examples ( Children and young people in particular, are influenced by adverts ).

In general, many other useful phrases are used, indicating a good control of language ( It is quite possible ...  Many people consider . ..  It is certainly true to say .. .).

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2020 Theses Doctoral

Essays on Advertising

Choi, Woohyun

According to eMarketer, the total advertising spend in US alone was estimated to be over $238 billion. Firms invest large amounts of money in advertising to promote and inform consumers about their products and services, as well as to persuade them to purchase. The broad theme of advertising has been examined from many different angles in the marketing literature, ranging from empirically measuring effects of TV ads on sales to analytically characterizing the key economic forces stemming from enhanced targetability in online advertising. The purpose of my dissertation is to study some of the key questions which remain unaddressed in the advertising literature. In the first essay, I examine firms' choices of advertising content in a competitive setting. I demonstrate that competitive forces sometimes induces firms to choose advertising content that shifts consumers' perception of product quality. While this strategy hurts firms in a monopoly setting, it increases their profits under competition because it may increase the utility of their offering in comparison with the competing offering. In the second essay, I investigate the optimal mechanism for selling online ads in a learning environment. Specifically, I show that when ad sellers, such as Google, design their ad auctions, it is optimal for them to favor new advertisers in the auction in order to expedite learning their ad performance. In the third essay, I study the impact of tracking consumers' Internet activities on the online advertising ecosystem in the presence of regulations that, motivated by privacy concerns, endow consumers with the choice to have their online activity be tracked or not. I find that when ad effectiveness is intermediate, fewer ads are shown to opt-in consumers, who can be tracked and have their funnel stages inferred by advertisers, than to opt-out consumers, who cannot be tracked. In this case, consumers trade-off the benefit of seeing fewer ads by opting-in to tracking (positive instrumental value of privacy) with the disutility they feel from giving up their privacy (intrinsic cost of privacy). Overall, these findings shed light on novel strategic forces that provide guidance for marketers' advertising decisions in three distinct contexts.

Geographic Areas

• United States
• Internet marketing
• Internet advertising
• Television advertising
• Competition
• Google (Firm)

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Starting an Essay on Advertising

Table of Contents

To start off, whenever you are writing an essay on a particular topic, the first thing is to strive to make your audience get a picture of what you are talking about. The best way to do so is by first defining your topic or explaining what it is that you aim to achieve or how the reader will benefit. As far as advertising goes, we are going to look at some of the angles an advertising essay can be approached from.

Essay on Advertising : Sample Approaches

The first way to approach advertising essays can be through looking at how advertisements are brought to life from conception to implementation. This means looking at the different players in the industry and what they do. How they impact advertising and their ways of doing business. This alone can be approached from many different angles depending on the resources one has as a writer and how far they are willing to go to find out the finer details. This is where as an advertising essay writer ; one can cover various media used to roll out advertising campaigns. Whether it is television, the internet, outdoor advertising, print, audio or audio-visual media the list is endless.

Advertising Organization

Figure 2 advertising medium

While writing this sort of essay, it is also important to look at how the whole organizations of the industry including the key figures that make advertisements come to life. This includes companies and advertising agencies that create the adverts.

Advertisements are a huge part of our everyday lives; everywhere we go we see different types of ads which appeal to different target audiences differently. Advertising techniques have changed along the way, and this also influences the way companies/business sell to their customers, with the internet or online advertisements, we have seen more online business or e-commerce which has, in turn, forced businesses to do doorstep deliveries. This mostly is common in food and fashion industries.

A Look at Writing Essay on Advertising Ethics

Ethics can be defined as the moral principles that govern a person or group’s behavior. Code of ethics is used by companies, professional organizations and individuals, it contains some rules and principle which help them in making decisions between right and wrong.

Lately, there has been major controversy in the ethics of advertising. A good example is a Calvin Klein undergarment advertisement that appeared in Times Square. On a billboard was a photo of two children in underwear, standing on a sofa, smiling and playful. The advertisement was criticized as sexual and promoting pedophilia.

Some advertisements are very creative and fun; however, with the competitive nature of the industry, they are continuously becoming unethical in comparison to the advertisements in the 50’s. For example:

• Television consumers today are exposed to many ads which interrupt attention to their most favorite programs.
• Advertisements wrongly target vulnerable populations with a poor diet such as fast foods the likes of KFC or McDonald’s, hence lifestyle diseases such as obesity or diabetes at a very young age.
• Some ads brainwash children who attend to them reducing the children into nagging and pestering towards parents in relation to advertised products.
• Using obscene materials and content has been a great ethical disaster in advertising. Obscenity such as sex appeals has been used to attract viewership a practice that is not ideal for an ethical society.

An ethical ad is the one which does not lie, does not make any fake or false claims and is in the limit of decency. Nowadays advertisers only focus on their sales; they just want to attract customers and increase their sales. They present their ads in such a way that people start thinking that this is the best product as compared to others however most products are found to be fake, false and misleading customers.

Nevertheless, the positive side of advertisements cannot be ignored. Of course, advertising increases awareness about services and products of organizations without which the profitability and sale of these products would be difficult. In other words, demand is a product of advertising since it educates potential consumers about new market offers.

As you can see, there are a lot of angles one can approach an essay on advertising as has been highlighted above. My hope is that this has been an eye opener on the essay possibilities in this industry.

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Media and Advertising Essay Titles

IELTS Essay Questions for the Topic of Media and Advertising. All essay questions below are reported by IELTS candidates and seem to have been repeated over the years. Regardless of the years the questions were reported, you could get any question below in your test. You should, therefore, prepare ideas for all questions given below. The topics below could appear in both GT and Academic IELTS Writing Task 2.

Media & Advertising Essay Questions for IELTS Writing Task 2

Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion. (Reported 2017, Academic Test)

Violence in the media promotes violence in society. To what extent do you agree? (repeated topic)

Most people think that the truth should be objective rather than subjective when it comes to the news. Do you think all news is true? What is the function of a newspaper? (2020, 2021, 2022)

More and more newspapers and news channels are using photographs to support their news articles and stories. Some people think that photographs are not a reliable source of news, while others consider photographs to be irrefutable. Discuss both sides and give your opinion. (2016, 2018, 2019, 2021)

The majority of news being reported is bad news such as wars, famines, accidents and crime. Why do you think that is? Do you think the news should be a balance of both good and bad news? (quite common topic)

In the last few decades, there have been more and more cases of famous people being hounded by the press. Some people think that famous people in the media should have no right to privacy. To what extent do you agree?  (repeated topic – this is frequently a current world issue)

With the development of online media, there is no future for the radio.

To what extent do you agree? (2016, 2017, 2018, 2020)

Some people believe that what children watch on television influences their behaviour. Others say that amount of time spent watching television influences their behaviour. Discuss both views and give own opinion  (Reported in 2017, 2020)

Some people think that cinemas will one day close due to the popularity of online streaming services for films and series. Do you agree or disagree? (2023)

Companies spend millions each year on advertising online, in magazines and on billboards. These adverts can encourage people to buy goods that they do not really need. What are the positive and negative affects of consumerism?

One of the prime times for advertising on TV is when children get back from school. Some people think that advertisements aimed at children should not be allowed. What is your opinion? (common question regarding advertising and the affect it has on children)

Some people prefer to watch foreign films rather than locally produced films. Why is this? Do you think the government should spend more money supporting the local film industry? (2015, 2017, 2020, 2022)

Some people think that foreign films have a negative impact on local culture. To what extent do you agree or disagree? (2020

Films that are based on historical events ought to be completely accurate. Do you agree? (2019, 2021, 2023)

Many people buy products that they do not really need and replace old products with new ones unnecessarily. Why do people buy things they do not really need? Do you think this is a good thing? (repeated topic)

Many people think that fast food companies should not be allowed to advertise, while others believe that all companies should have the right to advertise. What is your opinion?

Reported essay questions are from students who have taken their IELTS test. That means questions may have appeared more frequently than have been reported. These questions may vary slightly in wording and focus from the original question. Also note that these questions could also appear in IELTS speaking part 3 which is another good reason to prepare all questions thoroughly.

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