cover letter writing video

How to create an impactful video cover letter

If you are seeking a new career or looking for a fresh start with a different company, you might be surprised to learn of an emerging trend in the hiring process: video cover letters. Some businesses are asking applicants to submit these videos along with the usual documents, which can put a face with your resume, making for a more personalized hiring process. If you get asked to submit a cover letter video, here’s everything you need to know.

Understanding the format

If you’ve written a cover letter before, you are in luck, as the basic format of a video cover letter is nearly identical. Your video will need these key components:

• Introduction: Briefly state your name and introduce yourself to the audience
• Body: Dive into your experiences, traits, and attributes 
• Closing: Wrap things up with a respectful and professional conclusion

Sounds easy enough, right? The basic layout is certainly straightforward. However, the key is to be genuine and authentic in your video cover letter. Hiring teams will be paying attention to everything from your tone of voice to your facial expression, demeanor, and overall vibe. 

However, don’t feel like you’ve got to hype yourself up or exaggerate your emotions. If you are a reserved or stoic person, that’s okay, so long as you demonstrate your passion and genuine interest in the position you are applying for. Perhaps most importantly, be confident in your abilities and what you bring to the table. If you are good at something, say so and back up your statement with facts or real-world stories.

Additionally, remember that a cover letter is supposed to complement your resume . The same rule applies when creating a video cover letter. If you are using resume templates , follow the same general flow in your video while minimizing overlap. 

For example, if you mention your education directly after your work experience on your resume, make sure to follow the same pattern in your video. There’s a good chance that hiring teams are going to be following along with your resume while watching your content. Therefore, you need to hit all of the key talking points.

Expert Tip:

Video cover letters provide an opportunity to make your application feel more personal. Don’t just rattle off the information on your resume. Add flair and personality to your video to make your audience believe you are someone they will love working with.

Preparing your video cover letter

Not sure what to say in a video cover letter? That’s understandable, as video cover letters are a relatively new development in the world of hiring. Fortunately, you can make the entire process much less stressful by following a few simple tips. Specifically, you need to: 

Create a script

You don’t want to “wing it” when filming a video cover letter. Create a script that outlines what points you should cover, including an introduction, relevant experiences, skills, and why you are a great fit for the company. Our cover letter templates can provide a general outline for your script. 

Use these tools and our cover letter articles to decide what to include in your script and how long to make your video. Make sure your script is long enough to hit all of the crucial points and provide a glimpse into your personality, but try not to ramble. 

Choose an environment

Hiring teams aren’t just going to be focused on you. They will notice everything that shows up on the screen, including what’s behind you in the video. Therefore, you need to choose a good background that is professional and well-lit. 

If you’ve got a home office space, use that room to film your video cover letter. If not, choose a clutter-free area of your home that has a non-distracting background. 

Alternatively, you can use a digital background. However, make sure that it isn’t distracting. Most importantly, choose somewhere quiet, as you don’t want any background noise interfering with your dialogue. 

Record and edit

What you say and how you say it will have the biggest impact on the quality of your video cover letter. Once you hit record, speak clearly and confidently. Maintain eye contact with the camera, but don’t be robotic or rigid. Imagine that you are speaking directly to your audience in a live interview. 

Be mindful of your tone and overall demeanor. While you shouldn’t embellish, make sure to show enthusiasm for the job and opportunity. If you aren’t excited about the position, why would the hiring team be excited about bringing you on board? 

Also, choose a good-quality recording device. If you have a newer smartphone with a high-resolution camera, that will suffice. Alternatively, you can use your laptop’s webcam or a dedicated blogging camera. 

Once you are satisfied with your video, don’t just hit “submit.” Edit the video to ensure it’s engaging and effectively communicates all of your main points. Make your video concise, limiting it to one to three minutes. However, don’t talk too fast. You should be easy to understand. 

If your video is too long, go back through it and eliminate any unnecessary information. Try to make each cut smooth so that it isn’t obvious. If necessary, film multiple takes. Keep in mind that this is your opportunity to set a great first impression. 

Upload and share

Carefully read the job description and application instructions. Each employer will have their own preferences regarding video uploads and submissions. 

For example, some businesses may ask you to publish the video on YouTube and provide them with a private link. This is one of the easiest options, as you can make your YouTube channel hidden, ensuring that only the link recipients can view the video.

Alternatively, the business may use a specialized Dropbox or submission tool. If they do, make sure you label the file and carefully follow their instructions. Making a mistake during your application can leave a negative first impression on your prospective boss. 

“ Be mindful of your tone and overall demeanor. While you shouldn’t embellish, make sure to show enthusiasm for the job and opportunity.”

Dos and Don’ts

Ready to create your video cover letter? Consider these dos and don’ts that can help you stand out. 

As you begin writing your script and planning your content, ensure that you:

• Stay Authentic and Personable: Show your personality and enthusiasm for the position
• Tailor Your Message to the Company: Research the role you are applying for, and customize the video accordingly 
• Organize Your Points Clearly : Aim for brevity and clarity and avoid rambling
• Demonstrate Your Skills and Accomplishments: Use specific examples to showcase your skills and accomplishments relevant to the job 
• End With a CTA: Always end by expressing your enthusiasm for the opportunity to interview

Encourage follow-up conversations, and don’t end your video on a cliffhanger. Also, make sure to review cover letters and resume examples . These resources will help you get a feel for the type of content that needs to be in your video.  

Don’ts 

Learning what not to do is just as important as mastering the basics. There are many hidden pitfalls that can make your video cover letter less impactful and engaging. Make sure that you don’t:

• Ramble: Avoid reciting your resume verbatim or going off-topic 
• Use Unprofessional Language or Attire: Maintain a professional demeanor and wear business attire 
• Neglect Technical Quality: Consider lighting, sound quality, and the background environment 
• Overlook Editing: Never skip preparation or submit raw video footage 
• Forget to Proofread: Proofread the script for grammatical errors, typos, and factual inaccuracies

Most of all, don’t wing it. You wouldn’t walk into a job interview unprepared. Approach your video cover letter with the same diligence. Write a script, rehearse, and choose a great location, which can increase engagement and reach. 

Use Jobseeker’s resources to craft an engaging video cover letter 

Creating a video cover letter can be a fun but stressful experience. Fortunately, Jobseeker is here to help. We offer access to great resources, including resume articles , video cover letter examples , and personalized support designed to make you stand out in job applications. 

Are you ready to learn more about Jobseeker and how we can support your career goals? Check out our expansive content library or chat with one of our team members. Let’s get you hired! 

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9 tips for building an effective video cover letter

Have you been asked to provide a video cover letter don’t stress out or get camera-shy. here's how to put together a winning production..

More IT companies are asking candidates to provide a video cover letter in addition to traditional resume and portfolio. While in some respects you should adhere to the same rules that govern video job interviews, there are some key differences to remember when you’re planning, recording and submitting a video cover letter. Here’s how to make sure your video cover letter hits all the right notes.

“Think of a video cover letter as a ‘movie trailer,’ and your career as a movie. You want to have your trailer be engaging, inviting and interesting and give just enough information that the recruiter or hiring manager will want to know more — they’ll want to see the entire film, so to speak,” says Chris Brown, vice president of human resources at telecommunications and collaboration solutions company West Corporation.

Keep it short

For starters, most video cover letters shouldn’t exceed 60 seconds, Brown says. Think about what’s engaging to you when you watch a video on your smartphone, on the Web. Chances are, the shorter, the better, Brown says. “If it’s longer than about a minute, you’re going to lose the interest of a viewer. You need to find your ‘hook’ and discuss one tangible thing about you that will grab the viewer and make them want to interview you,” he says.

Make a listicle

Pop culture listicle site BuzzFeed is a great example of how to structure your video cover letter. Choose the top five things a recruiter or hiring manager would want to know about you, and stick to that list, Brown says. “You want to aim for three of those points being about your professional life and you can throw in an additional two that are personal — ‘I’m an animal lover and I volunteer at my local shelter,’ or ‘I skydive in my free time,'” Brown says, to add additional interest and show that you’re a well-rounded individual.

Create two versions

As the concept of video cover letters becomes increasingly popular, it makes sense to have more than one available. Create a more generic version and place it on your social media feeds for wider accessibility — on Twitter Moments, Facebook, LinkedIn and even Instagram, Brown says. Bbut also create fresh versions that are tailored to specific job opportunities that can be sent to individual hiring managers or recruiters. “It’s similar to how you’d tailor a written cover letter to each job opportunity. There’s a basic template, but you also want to throw in specifics,” he says.

[ Related Stories: 6 things to leave off your resume ]

Pay attention to hosting

Consider creating a separate YouTube channel dedicated to hosting your professional videos, Brown says. The last thing you want is for your video cover letter to end up in a feed with your family home videos or that GoPro video you made last time you went skydiving. “On a public, personal YouTube channel, there’s also the chance that your friends and family will comment on your videos; do you really want your strange friend Bill making inappropriate comments on your video cover letter? That’s a recipe for disaster,” Brown says.

Create original content

Just like in a traditional, written cover letter, a video cover letter should be original content that adds a new dimension to your resume and allows you the opportunity to highlight your best self. “This is not a regurgitation of your resume. It’s an opportunity to talk about your skills, sure, but I’ve seen some of these in which people are literally just reading from their existing resume. You can touch on that, but it’s the intangibles that matter here; your energy, your personality can come through — that’s what I want to see,” Brown says.

[ Related Stories: How to successfully blend your online and offline personas ]

Watch your language

Just as you would in a written cover letter or resume, use the same words and phrases found in the job description to highlight that you’re perfect for the role. This doesn’t have to sound forced, but it does help a hiring manager or a recruiter ensure that you’re familiar with the industry, the competitive landscape, common programs and systems that are used and the industry jargon, Brown says, “Using that language communicates that you’re an ‘insider,’ and you know the ins-and-outs of the greater landscape.”

You also can add additional comments about the company, prominent employees you’ve seen on the news, new technology they’ve created, and address how you could help contribute to their success, Brown says. This demonstrates that you know the company, its competitors and the IT industry as a whole.

To script, or not to script

Unless you’re incredibly shy or nervous in front of a camera, it’s not necessary to write out and recite a script. A few bullet points to highlight what you want to cover should do just fine, Brown says. “Definitely have a prompt in front of you so that you know what you want to talk about, but don’t script every aspect. Hiring managers and recruiters know that these will be imperfect and you want to show that part of yourself, as well. Make the video cover letter as real and human as possible — a few ‘um’s and ‘uh’s aren’t going to cost you the job,” he says.

[ Related Stories: 6 ways to blow your technical job interview ]

Nail the closing

Any job search involves a certain amount of salesmanship, and in this case, you’re selling your skills, knowledge and expertise to a company. “The Web is full of tutorials on how to do a video sales letter, or VSL, which would be focused on how to sell information products. But think of a video cover letter as a VSL for an individual — the product is you,” says Donald Burns of Executive Promotions, LLC.

Even if you’re not in sales, it’s still important to know how to close, says Brown, “A simple way to do this is to provide an active closing. Say, ‘I look forward to meeting you for an interview,’ or ‘Thank you so much for your time. I absolutely want this job,’ it shows a lot of self-confidence and can be the difference between landing the role or being passed over.”

Don’t overthink it

Finally, don’t overthink it. Human resources, hiring managers and recruiters aren’t infallible, and many times an interview’s success — whether in person or via video — can hinge on completely subjective experiences, regardless of how solid your resume is or how polished your video cover letter is, Brown says.

“Remember, in any interview, video or otherwise, you are dealing with human beings. They’re going to have existing biases based on their experiences with similar people. If they had a bad experience with Fred, and you look or act like Fred, that may not work out for you. If you happen to be like Julie, and they had a great experience with Julie, then that’s great. And sometimes, there’s nothing you can do about that,” Brown says.

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7 Video Editor Cover Letter Examples

Video Editors are masters of weaving together disparate clips to create a cohesive, compelling narrative that captivates audiences. Similarly, your cover letter is your chance to stitch together your professional experiences, skills, and passion into a captivating story that engages recruiters. In this guide, we'll delve into the best cover letter examples for Video Editors, helping you to craft a narrative that leaves a lasting, positive impression.

Cover Letter Examples

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The best way to start a Video Editor cover letter is by grabbing the reader's attention with a strong opening line. This could be a brief statement about your passion for video editing, a notable achievement in your career, or a mention of a project you've admired from the company you're applying to. Then, introduce yourself and state the position you're applying for. It's important to show enthusiasm and make a connection to the company early on. This not only demonstrates your interest in the role, but also shows that you've done your research and are serious about the opportunity.

Video Editors should end a cover letter by summarizing their interest in the position and their qualifications. They should express enthusiasm for the opportunity to contribute their skills and experience to the company. For example, they could say something like, "I am excited about the possibility of bringing my unique perspective and technical expertise to your team. I am confident that my skills as a video editor can help elevate your content to new heights." It's also important to thank the hiring manager for their time and consideration. Lastly, they should include a call to action, such as, "I look forward to the opportunity to further discuss my qualifications in an interview." This ending is professional, enthusiastic, and shows that the candidate is eager to move forward in the hiring process.

A Video Editor's cover letter should ideally be about one page long. This length is enough to succinctly present your skills, experiences, and passion for the job without overwhelming the hiring manager with too much information. Remember, the cover letter is your opportunity to make a strong first impression, so it's important to keep it concise, engaging, and focused on your qualifications and how they align with the job description. Too long of a cover letter can be off-putting for hiring managers who have numerous applications to review.

Writing a cover letter with no experience as a Video Editor can seem challenging, but it's important to remember that everyone starts somewhere. Here's how you can approach it: 1. Start with a Strong Introduction: Begin your cover letter by introducing yourself and expressing your interest in the video editing position. Mention where you saw the job posting and why you are interested in the role. 2. Highlight Relevant Skills: Even if you don't have direct experience in video editing, you may have transferable skills from other areas. For instance, if you have a background in graphic design or photography, you can highlight how these skills can be applied to video editing. If you have experience with software like Adobe Premiere Pro, After Effects, or other video editing tools, be sure to mention this. 3. Showcase Your Education: If you have taken any courses or earned a degree in a related field like film studies, media production, or graphic design, be sure to include this in your cover letter. This shows that you have a foundational understanding of the industry. 4. Include Any Relevant Projects: If you've done any video editing projects on your own, for school, or as a volunteer, be sure to include these. Provide links or attach files if possible. This can serve as your portfolio and provide tangible proof of your skills. 5. Express Your Passion: Employers want to hire people who are passionate about their work. If you love video editing, make sure this comes across in your cover letter. Talk about why you're drawn to this field and how you stay updated with the latest trends and technologies. 6. Show Willingness to Learn: If you're applying for an entry-level position, employers will understand that you may not have a lot of experience. Show your eagerness to learn and grow in the role. You can mention how you're self-taught in certain areas or how you're quick to pick up new skills. 7. Close Strong: End your cover letter by thanking the employer for considering your application and expressing your interest in discussing the position further. Remember, the goal of the cover letter is to get the employer interested enough to look at your resume and invite you for an interview. So, make sure it's well-written

Related Cover Letters for Video Editors

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How to Write a Cover Letter: Your Full Guide (With Tips and Examples)

It’s a familiar cycle: You sit down to write a cover letter, open a blank document, check your email, browse cover letter examples , do some chores, watch that cursor blink a few more times, and finally Google something like “how to write a cover letter”—which hopefully brought you here. But you still might be thinking, does anyone really read cover letters? Why do they even exist?

First: Yes, we can assure you that cover letters do, in fact, get read. To some hiring managers, they’re the most important part of your job application. And regardless, you don’t want to miss the opportunity to tell prospective employers who you are, showcase why they should hire you, and stand out above all the other candidates.

To ensure your letter is in amazing shape (and crafting it is as painless as possible), we’ve got easy-to-follow steps plus examples, a few bonus tips, and answers to frequently asked questions.

Get that cover letter out there! Browse open jobs on The Muse and find your dream job »

What is a cover letter and why is it important?

A cover letter is a brief (one page or less) note that you write to a hiring manager or recruiter to go along with your resume and other application materials.

Done well, a cover letter gives you the chance to speak directly to how your skills and experience line up with the specific job you’re pursuing. It also affords you an opportunity to hint to the reviewer that you’re likable, original, and likely to be a great addition to the team.

Instead of using cover letters to their strategic advantage, most job applicants blabber on and on about what they want, toss out bland, cliché-filled paragraphs that essentially just regurgitate their resume, or go off on some strange tangent in an effort to be unique. Given this reality, imagine the leg up you’ll have once you learn how to do cover letters right.

How long should a cover letter be?

An ideal cover letter typically ranges from a half page to one full page. Aim to structure it into four paragraphs, totaling around 250 to 400 words, unless the job posting states otherwise. Some employers may have specific guidelines like word or character limits, writing prompt, or questions to address. In such cases, be sure to follow these instructions from the job posting.

How to write a cover letter hiring managers will love

Now that you’re sold on how important cover letters are, here are eight steps to writing one that screams, “I’m a great hire!”

Step 1: Write a fresh cover letter for each job (but yes, you can use a template)

Sure, it’s way faster and easier to take the cover letter you wrote for your last application, change the name of the company, and send it off. But most employers want to see that you’re truly excited about the specific position and organization—which means creating a custom letter for each position.

While it’s OK to recycle a few strong sentences and phrases from one cover letter to the next, don’t even think about sending out a 100% generic letter. “Dear Hiring Manager, I am excited to apply to the open position at your company” is an immediate signal to recruiters and hiring managers that you’re mass-applying to every job listing that pops up on LinkedIn.

At the same time, there’s nothing that says you can’t get a little help: Try out one of our free cover letter templates to make the process a bit easier.

Step 2: Add your contact info

At the top of your cover letter, you should list out your basic info. You can even copy the same heading from your resume if you’d like. Some contact info you might include (and the order to include it in):

• Your pronouns (optional)
• Your location (optional)
• Your email address
• Your phone number (optional)
• Your Linkedin, portfolio, or personal website URL (optional)

Note that only name and email are mandatory, and you don’t need to put a full address on a cover letter or resume anymore. A city and state (or metro area) are more than enough. So your header might look like this:

Inigo Montoya he/him Florin Metropolitan Area [email protected] 555-999-2222

If the job posting tells you to submit your cover letter in the body of an email, you can add your contact info at the end, after your name (and if you’d like to forgo the email address here, you can—they have it already). So your sign off could look like this:

Violet Baudelaire she/her [email protected] 123-123-1234

https://www.linkedin.com/in/violet-baudelaire/

Step 3: Address your cover letter to the hiring manager—preferably by name

The most traditional way to address a cover letter is to use the person’s first and last name, including “Mr.” or “Ms.” (for example, “Dear Ms. Jane Smith” or just “Dear Ms. Smith”). But to avoid accidentally using the wrong title—or worse, inadvertently misgendering someone—first and last name also work just fine.

If “Dear” feels a bit too stiff, try “Hello.” But never use generic salutations like “ To Whom it May Concern ” or “Dear Sir or Madam.”

For more help, read these rules for addressing your cover letter and a few tips for how to find the hiring manager .

Step 4: Craft an opening paragraph that’ll hook your reader

Your opening sets the stage for the whole cover letter. So you want it to be memorable, friendly, conversational, and hyper-relevant to the job you’re pursuing.

No need to lead with your name—the hiring manager can see it already. But it’s good to mention the job you’re applying for (they may be combing through candidates for half a dozen different jobs).

You could go with something simple like, “I am excited to apply for [job] with [Company].” But consider introducing yourself with a snappy first paragraph that highlights your excitement about the company you’re applying to, your passion for the work you do, and/or your past accomplishments.

This is a prime spot to include the “why” for your application. Make it very clear why you want this job at this company. Are you a longtime user of their products? Do you have experience solving a problem they’re working on? Do you love their brand voice or approach to product development? Do your research on the company (and check out their Muse profile if they have one) to find out.

Read this next: 30 Genius Cover Letter Openers Recruiters Will LOVE

Step 5: Convey why you’d be a great hire for this job

A common cover letter mistake is only talking about how great the position would be for you. Frankly, hiring managers are aware of that—what they really want to know is what you’re going to bring to the position and company.

So once you’ve got the opening under wraps, you should pull out a few key ideas that will make up the backbone of your cover letter. They should show that you understand what the organization is looking for and spell out how your background lines up with the position.

Study the job description for hints . What problems is the company looking to solve with this hire? What skills or experiences are mentioned high up, or more than once? These will likely be the most important qualifications.

If you tend to have a hard time singing your own praises and can’t nail down your strengths , here’s a quick trick: What would your favorite boss, your best friend, or your mentor say about you? How would they sing your praises? Use the answers to inform how you write about yourself. You can even weave in feedback you’ve received to strengthen your case (occasionally, don’t overuse this!). For example:

“When I oversaw our last office move, my color-coded spreadsheets covering every minute detail of the logistics were legendary; my manager said I was so organized, she’d trust me to plan an expedition to Mars.”

Step 6: Back up your qualifications with examples and numbers

Look at your list of qualifications from the previous step, and think of examples from your past that prove you have them. Go beyond your resume. Don’t just regurgitate what the hiring manager can read elsewhere.

Simply put, you want to paint a fuller picture of what experiences and accomplishments make you a great hire and show off what you can sashay through their doors with and deliver once you land the job.

For example, what tells a hiring manager more about your ability to win back former clients? This: “I was in charge of identifying and re-engaging former clients.” Or this: “By analyzing past client surveys, NPS scores, and KPIs, as well as simply picking up the phone, I was able to bring both a data-driven approach and a human touch to the task of re-engaging former clients.”

If you're having trouble figuring out how to do this, try asking yourself these questions and finding answers that line up with the qualifications you’ve chosen to focus on:

• What approach did you take to tackling one of the responsibilities you’ve mentioned on your resume?
• What details would you include if you were telling someone a (very short!) story about how you accomplished one of your resume bullet points?
• What about your personality, passion, or work ethic made you especially good at getting the job done?

Come up with your examples, then throw in a few numbers. Hiring managers love to see stats—they show you’ve had a measurable impact on an organization you’ve worked for. Did you bring in more clients than any of your peers? Put together an impressive number of events? Make a process at work 30% more efficient? Work it into your cover letter!

This might help: How to Quantify Your Resume Bullets (When You Don't Work With Numbers)

Step 7: Finish with a strong conclusion

It’s tempting to treat the final lines of your cover letter as a throwaway: “I look forward to hearing from you.” But your closing paragraph is your last chance to emphasize your enthusiasm for the company or how you’d be a great fit for the position. You can also use the end of your letter to add important details—like, say, the fact that you’re willing to relocate for the job.

Try something like this:

“I believe my energy, desire to innovate, and experience as a sales leader will serve OrangePurple Co. very well. I would love to meet to discuss the value I could add as your next West Coast Sales Director. I appreciate your consideration and hope to meet with you soon.”

Then be sure to sign off professionally , with an appropriate closing and your first and last name. (Need help? Here are three cover letter closing lines that make hiring managers grimace, plus some better options .)

Step 8: Reread and revise

We shouldn’t have to tell you to run your cover letter through spell-check, but remember that having your computer scan for typos isn’t the same as editing . Set your letter aside for a day or even just a few hours, and then read through it again with fresh eyes—you’ll probably notice some changes you want to make.

You might even want to ask a friend or family member to give it a look. In addition to asking them if they spot any errors, you should ask them two questions:

• Does this sell me as the best person for the job?
• Does it get you excited?

If the answer to either is “no,” or even slight hesitation, go back for another pass.

Cover letter examples

Here are four example cover letters that follow the advice given above. Keep in mind that different situations may require adjustments in your approach. For instance, experienced job seekers can emphasize accomplishments from previous roles, while those with less experience might highlight volunteer work, personal projects, or skills gained through education.

Example #1: Cover letter for a job application

Alia Farhat San Francisco Bay Area [email protected] 444-000-1111

Hello Danny Tanaka,

If I’m being honest, I still haven’t fully gotten over the death of my first Tamagotchi pet when I was six years old. (His name was Tommy, and I’ve gotten far more creative since then, I promise.) When I was older, I discovered NeoPets and I was hooked for years—not just on the site, but on the community that surrounded it. So when I heard about FantasyPets last year, I immediately started following news about your development process, and that’s how I saw your post looking for a marketing strategist. Not only do I have eight years of experience in digital marketing, but as a lifelong gamer with a passion for pet-focused titles who’s spent years in online communities with like-minded people, I also know exactly what kind of messaging resonates with your target audience.

You’re looking for someone to help you craft a social media marketing campaign to go along with your game launch, and I’ve been a part of three launch-day marketing campaigns for mobile and web-based games. In my current role as social media manager at Phun Inc., I proposed a campaign across Twitter, Instagram, and TikTok based on competitor research and analysis of our social campaigns for similar games to go along with the launch of the mobile game FarmWorld. Using my strategy of featuring both kids and adults in ads, we ended up driving over one million impressions and 80k downloads in the first three months.

I’ve always believed that the best way to find the right messaging for a game is to understand the audience and immerse myself in it as much as possible. I spend some of my research time on gaming forums and watching Twitch streams and Let’s Plays to see what really matters to the audience and how they talk about it. Of course, I always back my strategies up with data—I’m even responsible for training new members of the marketing team at Phun Inc. in Google AdWords and data visualization.

I believe that my passion for games exactly like yours, my digital marketing and market research experience, and my flair for turning data into actionable insights will help put FantasyPets on the map. I see so much promise in this game, and as a future player, I want to see its user base grow as much as you do. I appreciate your consideration for the marketing strategist role and hope to speak with you soon.

Alia Farhat

Example #2: Cover letter for an internship

Mariah Johnson

New York, NY [email protected] 555-000-1234

Dear Hiring Manager,

I am excited to submit my application for the software development internship at Big Tech. As a student at New York University majoring in computer science with a keen interest in social studies, I believe I would be a good fit for the role. Big Tech's mission to promote equality and a more sustainable world is deeply inspiring, and I would be thrilled to contribute to this mission.

In a recent hackathon, I demonstrated my ability to lead a team in designing and developing an app that directs members of a small community to nearby electronics recycling centers. My team successfully developed a working prototype and presented it to a panel of industry experts who awarded us second place.

I’ve also been an active volunteer at my local library for over four years. During this time, I organized book donation drives, led book fairs, and conducted reading sessions with children. This experience strengthened my presentation and communication skills and confirmed my motivation stems from supporting a good cause. I would be more than happy to bring my passion and dedication to an organization whose mission resonates with me..

Through these experiences, along with my coursework in software engineering, I am confident I am able to navigate the challenges of the Big Tech internship program. I look forward to the opportunity to speak with you about my qualifications. Thank you for your consideration.

Example #3: Cover letter with no experience

Sarah Bergman

Philadelphia, PA [email protected] 1234-555-6789

Dear Chloe West,

I’m excited to apply for the entry-level copywriting position at Idea Agency. As a recent graduate from State University with a major in mass communications, I’m eager to delve deeper into copywriting for brands, marketing strategies, and their roles in the business world.

Over the past two years, I’ve completed courses in creative writing, copywriting, and essentials of digital marketing. I’ve also been actively involved in extracurricular activities, creating content and promoting student events across multiple online platforms. These experiences expanded my creativity, enhanced my teamwork skills, and strengthened my communication abilities.

As an admirer of your visionary marketing campaigns and Idea Agency’s commitment to sustainability, I’m enthusiastic about the prospect of joining your team. I'm confident that I can contribute to your future projects with inventive thinking and creative energy.

I welcome the opportunity to discuss my qualifications further. Thank you for considering my application.

Best regards,

Example #4: Career change cover letter

Leslie Smith

Chicago, IL [email protected] 111-222-3344

Dear Paul Jones,

Over the past year, I’ve volunteered to represent my company at a local fair and there I discovered how much fun working face to face with clients would be. Everytime I sold a product for The Solar Company, I often wished it was my full-time job. Now, I'm excited to submit my application for the sales coordinator position with Bloom Sales.

After completing a degree in business administration, I decided to put my outgoing personality and strong communication skills to work as a sales specialist at The Solar Company. I’ve sharpened my presentation and critical thinking skills in client meetings and sourced more than $20,000 in new partnerships. This experience has given me an invaluable foundation, and now I’m confident it's the time to move business administration to sales coordination.

I’m comfortable seeking out new business opportunities, making cold calls, and selling potential clients on the advantages of Bloom Sales products. I attend an average of 10 in-person meetings a week, and interacting with a lot of different personalities is what excites me the most. As a detail-oriented, tech-savvy professional, I have advanced knowledge of Excel and data analysis.

I would love to learn more about your sales strategy for the second semester and discuss how my experience in business administration and client-facing sales exposure would help Bloom Sales achieve its goals. Thank you for your consideration.

Extra cover letter examples

• Pain point cover letter example
• Recent graduate cover letter example
• Stay-at-home parent returning to work cover letter example
• Sales cover letter example
• Email marketing manager cover letter example
• No job description or position cover letter example (a.k.a., a letter of intent or interest)
• Buzzfeed-style cover letter example
• Creative cover letter example (from the point-of-view of a dog)

Bonus cover letter tips to give you an edge over the competition

As you write your cover letter, here are a few more tips to consider to help you stand out from the stack of applicants:

• Keep it short and sweet: There are always exceptions to the rule, but in general, for resumes and cover letters alike, don’t go over a page. (Check out these tips for cutting down your cover letter .)
• Never apologize for your missing experience: When you don’t meet all of the job requirements, it’s tempting to use lines like, “Despite my limited experience as a manager…” or “While I may not have direct experience in marketing…” But why apologize ? Instead of drawing attention to your weaknesses, emphasize the strengths and transferable skills you do have.
• Strike the right tone: You want to find a balance between being excessively formal in your writing—which can make you come off as stiff or insincere—and being too conversational. Let your personality shine through, for sure, but also keep in mind that a cover letter shouldn’t sound like a text to an old friend.
• Consider writing in the company’s “voice:” Cover letters are a great way to show that you understand the environment and culture of the company and industry. Spending some time reading over the company website or stalking their social media before you get started can be a great way to get in the right mindset—you’ll get a sense for the company’s tone, language, and culture, which are all things you’ll want to mirror—especially if writing skills are a core part of the job.
• Go easy on the enthusiasm: We can’t tell you how many cover letters we’ve seen from people who are “absolutely thrilled for the opportunity” or “very excitedly applying!” Yes, you want to show personality, creativity, and excitement. But downplay the adverbs a bit, and keep the level of enthusiasm for the opportunity genuine and believable.

The bottom line with cover letters is this: They matter, much more than the naysayers will have you believe. If you nail yours, you could easily go from the “maybe” pile straight to “Oh, hell yes.”

Cover letter FAQs (a.k.a., everything else you need to know about cover letters)

• Are cover letters still necessary?
• Do I have to write a cover letter if it’s optional?
• Can I skip the cover letter for a tech job?
• What does it mean to write a cover letter for a resume?
• How can I write a simple cover letter in 30 minutes?
• How can I show personality in my cover letter?
• What should I name my cover letter file?
• Is a letter of intent different from a cover letter?
• Is a letter of interest different from a cover letter?

Regina Borsellino , Jenny Foss , and Amanda Cardoso contributed writing, reporting, and/or advice to this article.

60+ Cover Letter Examples in 2024 [For All Professions]

No matter where you are in your career, or what job you’re applying for, submitting a cover letter with your resume is a must . 

Done right, a cover letter will effectively complement your resume and explain to the hiring manager in more detail why you’re the right person for the job.

Writing a cover letter, however, is easier said than done. 

You have to effectively demonstrate that you’ll be able to perform the responsibilities listed in the job description and that you’d be a better fit for the company compared to other candidates. 

And unless you’re a professional writer, this can be a very hard task.

Fortunately, we created these cover letter examples to inspire you and help you get started with your own cover letter!

Let’s dive in!

21 Cover Letter Examples 

#1. career change cover letter example .

Here’s what this cover letter does right:

• Has an ideal length. This cover letter includes all the relevant information for the hiring manager without getting into too much detail.
• Relevant introduction. The candidate explains that they’re changing careers and why they want to work in this new field from the get-go.
• Explains their related experience. The candidate explains how their previous experience in retail sales can help them succeed in PR.

Check out our guide video guide to learn how to write a Cover Letter that gets you HIRED!

#2. Recent Graduate Cover Letter Example 

• Personally greets the hiring manager. The candidate has taken the time to find the hiring manager’s name and address them by it, which makes the opening of the cover letter much more personal.
• Wraps up with a call to action. The candidate wraps up the cover letter by suggesting a meeting with the hiring manager, which makes them more memorable.
• Explains why the candidate is the right person for the internship. In this cover letter for an internship , the candidate explains how they’ve previously interned in a different firm, which gives them the experience to succeed in this role.

Have you just graduated from college? Make sure to check out our guide on writing an entry-level cover letter from start to finish! 

#3. Middle Management Cover Letter Example

• Use of bullet points. The candidate presents the information in a concise and reader-friendly way, making it easy for the hiring manager to find their key achievements. 
• Formal closing. The candidate has used a formal and polite tone to conclude their cover letter, which combined with a call to action makes them look professional and passionate about getting the job. 
• Explains how the company would benefit from hiring them. The candidate outlines exactly what they could do for the company, which not only highlights their skills but also shows they’ve done their research on the company’s needs. 

#4. Business Manager Cover Letter Example

• Detailed header. In addition to the must-have contact details, this candidate has also included their professional Twitter and LinkedIn profiles, making it easy for the hiring manager to look more closely into their career. 
• Concise and to the point. This candidate has used short paragraphs and bullet points to make the cover letter easy to skim through. 
• Wraps up with a call to action. By letting the hiring manager know they’ll be contacting them soon, they’re more likely to make an impression.

Check out this article for a complete writing guide and an inspiring business manager resume sample. 

#5. Ph.D. Cover Letter Example

Here’s what this cover letter does right: 

• Attention-grabbing introduction. In the opening paragraph, this candidate explains why they’re passionate about pursuing a Ph.D. in great detail. 
• Explains the candidate’s qualifications in detail. The candidate builds on their passion by explaining how they’re also qualified for the degree because of their education history and academic achievements. 

#6. Senior Executive Cover Letter Example

• Professional and minimalistic template. This senior executive has used a professional but minimalistic template that lets their work experience do the talking. 
• Achievement-oriented opening paragraph. Right from the get-go, this candidate explains what makes them so good at their job, effectively grabbing the hiring manager’s attention.  
• Wraps up with a call to action. By suggesting to have a meeting and discussing how they can help the company meet its goals, the candidate stands more chance to make a positive lasting impression. 

#7. Architect Cover Letter Example 

• Modern resume template. This architect has picked a template that perfectly matches his industry, as it is professional and modern at the same time. 
• A personal greeting to the HR. They address the hiring manager by their first name, which helps make a better first impression. 
• Measurable achievements. By quantifying their achievements, the candidate proves their achievements instead of just claiming them.

Struggling with your architect resume ? Check out our full guide!

#8. Business Analyst Cover Letter Example 

• Detailed contact information. The candidate has listed both their LinkedIn and Twitter profiles, providing the HR manager an opportunity to learn more about the candidate.  
• Mentions what the candidate can do for the company. This cover letter doesn’t just explain why the job would be great for the candidate, but also how the candidate would benefit the company. Win-win, right? 
• Error-free and reader-friendly. It’s super important for the cover letter to have no spelling or grammatical errors and be reader-friendly. This candidate made sure they did both.

Need a resume alongside your cover letter? Check out our guide on how to write a business analyst resume . 

#9. Consultant Cover Letter Example 

• Professional cover letter template. Being an experienced consultant, this candidate has picked a professional template that doesn’t steal the spotlight from their achievements. 
• Experience and achievement-oriented. The candidate has effectively elaborated on their top achievements relevant to the job. 
• Highlights the candidate’s passion. To show they want the job, this candidate has also explained how passionate they are about their profession.

For more advice on landing a job as a consultant, check out our guide to writing a consultant resume .

#10. Digital Marketing Cover Letter Example

• Creative cover letter template. This digital marketer highlights their originality by picking a creative cover letter template. 
• Lists the candidate’s awards. The candidate has taken advantage of the cover letter to list their most noteworthy awards in the industry. 
• Concludes with a call to action. As they used a call to action to conclude their cover letter, the HR manager will be more likely to remember them.

Want to take your digital marketing resume to the next level? Check out our guide!

#11. Graphic Designer Cover Letter Example 

• Detailed contact information. The candidate has included additional contact information such as their website link, as well as their LinkedIn and Twitter profiles.  
• Ideal length. This cover letter is concise, which means that the HR manager is more likely to read it from start to finish.  
• Draws attention to the candidate’s strong points. Although this candidate is a recent college graduate, they’ve managed to effectively show that they have enough knowledge and experience to do the job right.

Read this guide to write a graphic designer resume that’s just as good as your cover letter!

#12. Administrative Assistant Cover Letter Example

• Minimalistic cover letter template. The candidate picked a well-designed but minimalistic template for their cover letter. 
• Focused on skills and achievements. This cover letter is packed with the candidate’s skills and achievements, proving he can be an excellent employee. 
• Formal closing. Politeness can go a long way and the candidate has used this to their advantage to make an impression. 

Our article on how to write an administrative assistant resume can help you take your job application to the next level.

#13. Front Desk Cover Letter Example

• Modern cover letter template. This template incorporates memorable colors and clear lines, which make the cover letter very visually appealing. 
• Attention-grabbing introduction. Using an attention-grabbing intro, the candidate is more likely to make an impression. 
• Calls the HR to action. By including a call to action, the candidate is reminding the HR of their immediate availability. 

#14. Human Resources Cover Letter Example

• It is concise and to the point. The candidate doesn’t dwell on unimportant details the HR won’t be interested in. 
• Uses a traditional cover letter template. The cover letter design is more on the conventional side, which fits the industry better. 
• Highlights the candidate’s strong points. The candidate has rich work experience and they use the cover letter to elaborate on it. 

This HR resume guide can help you get your resume just right.

#15. Sales Agent Cover Letter Example 

• Attention-grabbing cover letter template. As a salesperson, this candidate knows how important first impressions are, so they’ve picked a catchy cover letter template. 
• Has an ideal length. At the same time, they’ve also made sure to keep their cover letter at just the right length. 
• Lists the candidate’s career highlights. The candidate has made perfect use of the space by mentioning their most impressive professional achievements. 

Check out this sales agent resume guide to create an attention-grabbing sales resume .

#16. Receptionist Cover Letter Example

• Modern but minimalistic cover letter template. The template’s design hints the candidate is creative but professional at the same time. 
• Uses a catchy introduction. The candidate has used an attention-grabbing opening paragraph to catch HR’s attention. 
• Concludes the cover letter formally. The candidate proves that they’re polite and well-spoken, a quality very much important for the role they’re applying for. 

Take your receptionist resume to the next level with this receptionist resume guide .

#17. Information Technology Cover Letter Example

• Mentions measurable achievements. Numbers make an impact, which is why this candidate has included measurable achievements. 
• Lists both soft and hard skills. The candidate has mentioned a great mix of soft and hard skills, showing how well-rounded they are. 
• Contains relevant contact information. The candidate’s GitHub, website name, LinkedIn, and Twitter profiles are all great additions to the resume. 

Looking for tips to help you write a great IT resume ? Check out our guide!

#18. Real Estate Cover Letter Example

• Ideal length. Short and to the point, this cover letter is bound to get noticed by the HR manager. 
• Wraps up with a call to action. This candidate reinforces the HR to call them back through a final call to action. 
• Mentions the right skills. On top of their sales accomplishments, the candidate touch upon important soft skills such as customer service and communication . 

This real estate resume guide will help you take your resume from good to great.

#19. Teacher Cover Letter Example

• Mentions relevant contact information details. This candidate has included optional (but relevant) contact information details, such as their LinkedIn, Quora, and Medium profiles. 
• Achievement-oriented. The candidate has elaborated on their achievements in more detail throughout their cover letter. 
• Highlights the candidate’s passion. For some jobs, being passionate is much more important than for others. Teaching is one of these jobs, which is why this candidate explains their passion for the job. 

Our guide on how to write a teacher resume has all the tips you need to land the job.

#20. Project Manager Cover Letter Example

• Leverages a catchy introduction. Through a catchy introductory paragraph, this candidate is sure to grab the HR’s attention and get them to read the rest of their cover letter.
• Lists measurable accomplishments. This candidate explains exactly what they’ve achieved using numbers and hard data. 
• Personally greets the HR. A personal greeting sounds much better than “Dear Sir/Madam,” and the candidate knows this. 

This guide on how to write a project manager resume can help you perfect your appication.

#21. Paralegal Cover Letter Example

• Minimalistic cover letter template. This cover letter design looks good but doesn’t steal the show from the candidate’s abilities.
• Mentions the candidate’s academic achievements and extracurricular activities. Although the candidate is a recent graduate, they’ve used the cover letter to explain they have enough skills and achievements to do the job.
• Lists measurable achievements. The candidate proves they did well in their internship by mentioning quantifiable achievements.

Check out this paralegal resume guide to perfect yours.

40+ More Cover Letter Examples and Guides 

Couldn’t find a cover letter example for your field? Do not worry.

Below you can find a number of other cover letter examples for different fields and industries:

• Acting Cover Letter Examples
• Accounting Cover Letter Examples
• Administrative Assistant Cover Letter Examples
• Architecture Cover Letter Examples
• Attorney Cover Letter Examples
• Barista Cover Letter Examples
• Bartender Cover Letter Examples
• Business Cover Letter Examples
• Business Analyst Cover Letter Examples
• College Student Cover Letter Examples
• Computer Science Cover Letter Examples
• Construction Cover Letter Examples
• Consultant Cover Letter Examples
• Customer Service Cover Letter Examples
• Data Analyst Cover Letter Examples
• Data Entry Cover Letter Examples
• Dental Assistant Cover Letter Examples
• Digital Marketing Cover Letter Examples
• Elementary Teacher Cover Letter Examples
• Engineering Cover Letter Examples
• Executive Assistant Cover Letter Examples
• Finance Cover Letter Examples
• Graphic Design Cover Letter Examples
• Healthcare Cover Letter Examples
• Human Resources Cover Letter Examples
• IT Cover Letter Examples
• Law Cover Letter Examples
• Management Cover Letter Examples
• Marketing Cover Letter Examples
• Mechanical Engineering Cover Letter Examples
• Medical Assistant Cover Letter Examples
• Nurse Practitioner Cover Letter Examples
• Physician Cover Letter Examples
• Project Manager Cover Letter Examples
• Receptionist Cover Letter Examples
• Retail Cover Letter Examples
• Sales Cover Letter Examples
• Social Work Cover Letter Examples
• Software Engineer Cover Letter Examples
• Substitute Teacher Cover Letter Examples
• Teacher Assistant Cover Letter Examples
• Team Leader Cover Letter Example

What is a Cover Letter? 

A cover letter is a one-page document that you submit as part of your job application, alongside your resume . 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can give the hiring manager more insight into what makes you a good candidate and help them make up their mind about whether they should invite you for an interview. A bad cover letter, though, will get ignored (at best) and lose you the job (at worst).

So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

The first thing to remember is that a cover letter is a supplement to your resume, not a replacement. Meaning, you shouldn’t just repeat whatever is mentioned in your resume and call it a day. 

Optimally, you should use your cover letter to shed more light on your skills and qualifications, as well as explain anything you didn’t have space for in your resume (e.g. a career gap or why you’re changing careers).

If you’re writing a cover letter for the first time, though, putting all this together might seem pretty tough. 

Fortunately, you can follow our tried-and-tested format to make the experience much easier:

• Header - Input your contact information.
• Greeting the hiring manager - Open the cover letter with a “Dear Sir or Madam,” or use the hiring manager’s name if you know what that is.
• Opening paragraph - Grab the hiring manager’s attention by getting straight to the point. Mention what your professional experiences are, and what role you’re applying for.
• The second paragraph - Explain why you’re the perfect candidate for the job. Mention your top 2-3 achievements, your top skills, why you want to work in that specific industry, and whatever else is relevant.
• The third paragraph - End your cover letter with a call to action. E.g. “I would love to meet personally and discuss how I can help Company X.”
• Formal closing - Something like this: “Thank you for your consideration. Best, John Doe.”

Here’s what this looks like in practice:

9 Tips to Write a Cover Letter (the Right Way)

Now that we've covered the basics, let's talk about cover letter tips . Below, we'll give you all the knowledge you need to take your cover letter from "OK" to "great."

#1. Pick the right template

A good cover letter is all about leaving the right first impression.

And what’s a better way to leave a good impression than through a professional, well-formatted, and visual template?

You can simply pick one of our tried-and-tested cover letter templates and you’ll be all set!

#2. Add your contact details on the header

The best way to start your cover letter is through a header. 

Here’s what you want to include there:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

Optionally, you can also include the following:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your content portfolio site or blog.

#3. Greet the hiring manager the right way

Once you’ve listed all your relevant contact information, it’s time to address the hiring manager reading your cover letter. 

A good practice here is to find the hiring manager’s name and address them directly instead of using the traditional “dear sir or madam.” This shows that you’re really invested in the company and that you took your time to do some research about the job.

So, how can you find out the hiring manager’s name?

One way to do this is by looking up the head of the company’s relevant department on LinkedIn. Let’s say you’re applying for the position of Communication Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Office.

Or let’s say you’re applying for the position of server at a restaurant. In that case, you’d be looking to find out who the restaurant manager is.

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

If you still can’t find out the hiring manager’s name, here are several other greetings you can use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

#4. Create an attention-grabbing introduction

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The problem with most cover letter opening paragraphs, though, is that they’re usually extremely generic, often looking something like this: 

Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

As you can probably tell, this opening paragraph doesn’t tell the hiring manager anything other than that you’ve worked the job before - and that’s not really helpful in setting you apart from other candidates. 

What you want to do, instead, is start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position. 

For example:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as my excellence in sales, makes me the right candidate for the role of X at Company Y.

The second example shows how the candidate is a top performer. The first just shows that they’ve worked a sales job before.

Which one are YOU more likely to invite for an interview?

#5. Show you’re the perfect person for the job

One great thing about cover letters is that they allow you to expand more on the top achievements from your resume and really show the hiring manager that you’re the right person for the job. 

A good way to do that is to first read the job ad and really understand what skills/experiences are required, and then to ensure that your cover letter touches upon the said skills or experiences.

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. This means I created the ad copy and images, as well as picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

#6. Explain why you’re a great company fit

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

To convince the hiring manager that you’re a great company fit, do some research on the company and find out what it is you like about them, or about working there. You want to know things like:

• What’s the company’s business model?
• What’s the company's product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

Then, turn your top reasons for liking to work there into text and add them to your cover letter! 

#7. Wrap up with a call to action

To make the end of your cover letter as memorable as possible, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Mention anything you’ve left out that you think could help the hiring manager make up your mind.
• Thank the hiring manager for their time. After all, it never hurts to be polite. 
• Finish the cover letter with a call to action. A call to action is a great way to make your cover letter ending as memorable as possible. 

#8. Write a formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions in a cover letter:

• Best Regards,
• Kind Regards,

#9. Proofread your cover letter

Last but not least, make sure to always proofread each and every document that you’ll be including in your job application - cover letter included. 

The last thing you want is to be claiming you’re a great candidate for the job with a cover letter full of typos! 

For an even more comprehensive guide on how to write an impactful cover letter , check out our article ! 

Cover Letter Writing Checklist 

Frequently Asked Questions

Do you still have some questions about cover letters? Check out the answers below:

1. How do I write a simple cover letter? 

To write a cover letter that’s simple but also professional, make sure to include a header with your personal information, a formal greeting to the hiring manager, an attention-grabbing opening paragraph, a second paragraph explaining why you’re a good candidate for the job, and a formal closing (preferably with a call to action). 

2. What are the 3 parts of a cover letter? 

The three parts of a cover letter are: 

• The introduction , namely the header, the greeting to the hiring manager, and the opening paragraph. 
• The sales pitch is usually the body of the cover letter. 
• The conclusion involves a formal closing and a signature line.

3. What makes a great cover letter?

A great cover letter should be personalized for each job you’re applying for, instead of being overly generic. It’s also preferable to address the hiring manager by their name and not use the overly-used “Dear Sir/Madam.”

To make a great first impression, you should mention 1-2 of your top achievements in your opening paragraph - the more job-specific they are, the better. Also, don’t stop at showing the hiring manager why you’re a great candidate for the job. Make sure to also talk about how you’re a good culture fit for the company.

Last but not least, wrap up your closing paragraph with a call to action to give the hiring manager a little extra something to remember you by. 

4. When is a cover letter necessary?

Unless the job ad specifically states otherwise, you should always include a cover letter with your job application .

Even if the hiring manager doesn’t read it, you will look more professional simply by including one.

And that’s a wrap! We hope our cover letter examples and writing tips will inspire you to write a cover letter that will land you your next job.

If you’re looking for more invaluable career advice and articles, make sure to check out our career blog , or any of these related articles: 

• How to Write a Resume
• Cover Letter Mistakes to Avoid at All Costs
• Cover Letter Format (w/ Examples & Free Templates)

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How to Decode Cover Letters and Hire Top Talent

June 23, 2024

Content Writer

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Hiring top talent can be a bit like speed dating—you are trying to really get to know a person and determine whether they’d be a good fit in a short period of time. Cover letters are one of your first impressions of a potential hire, but it can take some digging to “decode” the information they contain. Below, we will discuss the use of artificial intelligence (AI) in candidate cover letters and what you should look for in a cover letter—both hidden gems and red flags.

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Table of Contents

Should i worry about ai-generated cover letters.

If you performed an online search for the term “cover letter,” many of the top search results would be AI cover letter generators. Are you worried about candidates using ChatGPT to write a cover letter ? If so, rest assured that they are often easy to recognize. How?

Life Hacker reports on the finesse that AI cover letters are missing: the technology can only reiterate what you’ve fed it from a resume. The result is that AI cover letters are often redundant restatements of what the resume includes.

On the other hand, AI text generators occasionally “hallucinate,” creating false information. Hopefully, candidates using AI have proofread their cover letters and eliminated this, but if something doesn’t sound reasonable, don’t hesitate to ask for clarification.

Why do candidates turn to AI instead of writing their own cover letters? The reasons can be complex and varied. Some have spent months applying to many jobs, and they’re simply burned out on writing one tailored cover letter after another. Others may lack confidence in their writing skills. Skill others may be juggling other responsibilities and have turned to AI to save time. A small minority may feel like their cover letters don’t matter, and thus decline to put adequate effort into it.

The bottom line is that you shouldn’t write off a qualified candidate just because they chose to generate a cover letter using AI. But you should also require them to demonstrate their skills before making them an offer—especially if written communication skills are a must for the position.

What to Look for in Candidate Cover Letters

Whether or not a potential hire has utilized AI in the creation of their cover letters, there are a few things you should look for . You may even use AI-powered tools to sift through many candidates for a good fit. 

Finding the Ideal Fit

If your company posts job openings online, as most businesses today do, you may receive hundreds or even thousands of applications for a single position. And if you have dozens of open positions at once—you can see how the workload of the hiring manager or human resources department could expand exponentially.

Many companies turn to recruitment automation software as a solution. Often called applicant tracking systems (ATS), this software can search cover letters and resumes for pre-programmed keywords, such as skills, years of experience, or educational requirements. It then returns a shortlist of applicants who best meet these requirements.

After the ATS has done its job, it is time for human eyes to do what AI cannot. Consider the following tips for finding “hidden gems” among your applicants, uncovering red flags, and disregarding false alarms.

Mine for Hidden Gems

The cover letter is a place for elaborating on the brief statements made in the resume. Candidates can use this document to draw connections between their past experiences and the position they are applying to. But these may not always be stated obviously. Read between the lines in search of the following hidden gems.

Genuine alignment with company values . Does your company display strong values? Do you have a bent toward sustainability or specific social issues? Are innovation, diversity, leadership, or honesty front of mind?

You will no doubt look for candidates whose values align closely with those of the company culture. Many candidates may state in their cover letter that they appreciate or reflect those values, but how can you be sure it’s more than ingenuous flattery?

First, look for indications that the candidate really understands the company’s values and that they are not just parroting what they found on the company website. Then, pick out examples they’ve given of sharing those values. Have they worked on personal projects or with other groups who support those values?

Enthusiasm and resourcefulness . “Listen” for the applicant’s voice in their cover letter. Try to discern their personality and enthusiasm for the position. Why do they want the job? What motivates them? An enthusiastic employee will likely be more content and productive.

Additionally, look for evidence of self-motivation and resourcefulness. This can include continuing education, personal projects, volunteering, or other activities that demonstrate the candidate’s desire to continue learning and to do more than the bare minimum.

Diamonds in the rough . You may not find the “perfect” candidate, especially for a highly specialized role. But you may find applicants that are like uncut diamonds—they need some training and guidance, but they have a foundation that could be built on. Consider hiring a motivated candidate who has some but not all of the skills needed, offering training or additional schooling as part of the onboarding process.

Red Flags to Be Wary of—And Those to Disregard

Above, we compared searching for a new hire to dating. While dating, there are no doubt “red flags” that indicate you wouldn’t get along well with this person—you wouldn’t want to marry them. Likewise, there are red flags you should look for that could signal future issues should the applicant become an employee.

In the cover letter, be wary of red flags such as the following:

• Instructions not followed. This can indicate that the individual does not follow instructions well or that they do not demonstrate good attention to detail.
• Major typographical errors . A cover letter that is replete with spelling, grammar, and punctuation errors, or that is formatted poorly to the point of being unreadable can indicate that the candidate lacks basic computer skills, as a program like Grammarly would easily clear up such errors. It can also suggest a lack of attention to detail or a haphazard attitude toward tasks.
• Use of slang or unprofessional speech. If they included it in a professional document, they would no doubt speak this way in person. If it doesn’t fit with your company’s values, consider it a red flag.

“Details create the big picture” Sanford I. Weill

There are also several traditional “red flags” that you probably shouldn’t worry about. These include:

• Employment gaps. It was once a rule of thumb that long employment gaps indicated unreliability. Since the COVID-19 pandemic, however, this thinking has become obsolete. In addition to pandemic-related gaps, some people may take time to raise a family, care for sick family members, travel, write a book, go back to school, or care for their own mental or physical health. Rather than dismiss candidates with career gaps, try to discover what unique skills or abilities these sabbaticals may have entailed.
• Past criminal records . While the cover letter is not likely to report imprisonment directly, it may note an employment gap. Historically, most businesses have shied away from giving formerly incarcerated individuals a second chance. Doing so, however, may entitle the employer to certain tax credits. Business Insider reports that employees with a criminal record are fractionally more productive than those with a clean record, a motivation possibly linked with the difficulty of finding a job. Finally, Greater Boston Legal Services states that “no studies show that hiring workers with criminal records contributes to increased crime, violence, theft, or dishonesty in the workplace.”
• Lack of career growth . Some sources still recommend avoiding candidates who don’t display career development from entry-level roles to positions of more responsibility. This makes sense if you are hiring for a leadership role, but could otherwise cause you to overlook talent. There are many personal, environmental, and professional reasons why an employee might decline promotions or stay in the same position without outwardly observable advancement.

If any of your top candidates present these former red flags, talk to them about it during the interview process. You may find that employment gaps and other issues have simple explanations and do not present a problem.

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Key Takeaways

When considering cover letters, look for unique, tailored documents that offer insight into the candidate’s personality and motivation. You can use software to look for necessary skills but don’t forget to dig further. Read between the lines to find out how well they align with company values and how excited they are about the position and the company mission. Don’t overlook candidates who have a firm foundation but may need a little extra training to get them up to speed.

Some cover letter red flags, such as not following the directions or leaving lots of typos, can suggest future difficulties, but don’t let outdated red flag biases color your opinion of candidates with career gaps, criminal records, or a seeming lack of career growth.

Frequently Asked Questions (FAQs) About Cover Letters

What is the purpose of a cover letter? Cover letters serve as the first point of contact between a job applicant and a potential employer. Cover letters are more narrative than resumes alone—they should build on the content of the resume, offering insights about the candidate’s unique qualifications and motivations. They should also briefly address potential issues like career gaps or the lack of a certain qualification.

Should I require a cover letter?

You may decide not to require a cover letter for straightforward or entry-level positions if the candidates’ ability to perform the necessary tasks can be determined from the resume alone. However, cover letters can provide more nuanced information when you’re building a team or looking for a fit for a specific company culture.

Should I dismiss applications that don’t include a cover letter?

If your application instructions require a cover letter and it is omitted then, yes, you should dismiss applications that don’t include one. Ignoring the request for the cover letter can indicate the candidate has difficulty following directions. However, if your instructions did not require it, applications should not be dismissed without some consideration. 

Should I dismiss AI-generated cover letters?

Some companies do not accept AI-generated application documents. If this is your preference, state it explicitly in the application instructions. Software is available that can be used to identify AI-generated content. Keep in mind, however, that such software is not foolproof.

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