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11 Best Content Writing Services in 2024 (Reviews & Pricing)

Engineering Team

December 7, 2023

Content is king. From email marketing campaigns to landing pages, content writing services have the potential to make a big difference to your bottom line.

Professional writers possess the skills and expertise to draft content that will speak to your audience, drive organic traffic, and get results. ✅ ✍️

The trick is finding content writing services you can count on. That’s where we come in!

We’ve rounded up the 11 best content writing services (with an emphasis on SEO) so you can execute a content plan that gets the job done.

• What Should You Look For in Content Writing Services?

1. Writing Studio

2. compose.ly, 3. contentwriters, 4. wordagents, 6. contentgrow, 7. express writers, 8. scripted, 10. crowd content, 10. my content pal.

What Should You Look For in Content Writing Services ?

With countless content writing companies to choose from, how do you find the right one? Here’s what we suggest looking for in high-quality content writing services:

• SEO expertise: Search engine optimization (SEO) is an ever-changing skillset that makes your web content visible, so look for a service with expert writers who specialize in SEO 📈
• Unique content : Opt for custom content that speaks to your unique target audience and engages them 
• Strict vetting : Look for content writing services that vet their freelance writers to avoid plagiarism and ensure you’re working with trusted professionals 
• Fast turnaround times : Find a content writing service that can produce the turnaround times you need to keep your project plan on schedule
• Free revisions : You deserve content you’re happy with, so look for a service that includes revisions in the cost of the content

The 11 Best Content Writing Services to Spruce Up Your Copy

Whether you need social media posts, blog writing, or white papers, we’ve highlighted content-writing services that can make it happen. Let’s dive into 11 content creation apps and websites you can count on. 🙌

Writing Studio is a professional content writing service that can help you create ebooks, ecommerce product descriptions, SEO-optimized blog posts, white papers, press releases, and more. 📃

You’ll receive fully managed content writing services, including SEO keyword research, proofreading, fact-checking, CMS formatting, and more.

Writing Studio best features

• Strict content quality monitoring to ensure you’re receiving top-notch online content
• Several content types, ranging from ebooks to newsletters
• Clear communication to work out your requirements before writers start the project
• Professional services like SEO optimization, CMS formatting, and fact-checking included in every project

Writing Studio limitations

• Limited customer feedback on popular review platforms
• Some users say the project launch surveys are too long and time-consuming

Writing Studio pricing

• 1-10k Words: $0.20/word
• 10-100k Words: $0.16/word
• 100k+ words: $0.15/word

Writing Studio ratings and reviews

• G2: 5/5 (5+ reviews)
• Capterra: N/A

Compose.ly is a content and article-writing service specializing in SEO and blog writing services. The company’s team is made up of entrepreneurs and content marketing experts who can execute cohesive content projects and produce blog articles that rank high for competitive search terms. ⬆️

Compose.ly best features

• Comprehensive SEO plans can target short- and long-tail keywords for tangible increases in traffic
• Free written content sample before you commit to a paid plan
• An account management team guarantees instant access to thoroughly vetted writers with experience in a range of specific industries
• No long-term contracts, just web content writing that can fit your budget 💰

Compose.ly limitations

• Some users say you can’t request a favorite web content writer to handle your entire content plan
• Reviewers report that it may take some time to hone in on the exact brand voice you want in your blog articles

Compose.ly pricing

• Content Writing Services : $700+/month

Compose.ly ratings and reviews

• G2: 5/5 (10+ reviews)

ContentWriters is a website content copywriting platform that connects you with specialized writers to bring your growth strategy to life. 🌱

Connect with freelancers who can meet your content needs on time while writing to your target audience and demonstrating an understanding of your subject matter.

ContentWriters best features

• SEO services allow you to target keywords and terms that will increase visibility and help your site rank higher on search engine results pages
• 100% content satisfaction guarantee with revisions included in every piece of content
• Secure platform that allows you to connect with hand-selected professionals
• Account management and custom content calendars make it easier to execute your SEO strategy

ContentWriters limitations

• Advanced content management features are not available on the Self Service plan; interested users must upgrade to the Managed Services plan
• User reviews mention the need for a 12-month contract on the Managed Services plan with no shorter contracts available

ContentWriters pricing

• Self Service: $99+/piece
• Managed Services: Contact for pricing

ContentWriters ratings and reviews

• G2: 4.6/5 (80+ reviews)

WordAgents is a content writing agency run by a team of SEO pros who specialize in improving search rankings.

Connect with writers who can turn briefs into SEO-friendly content. They’ll help you improve brand awareness and lead generation without having to worry about keyword stuffing or plagiarism.

WordAgents best features

• Connect with SEO writers, editors, and strategists who can help you rank and build authority in any industry
• Rely on AI and SEO article writing tools to create web pages and blog posts that drive conversions
• Preview writing samples before you pay anything to ensure you know what you’re signing up for

WordAgents limitations

• SEO Lite plan does not provide human-written content; users get access to AI-generated content that has been edited by humans
• Full marketing services are restricted to the SEO Supreme plan

WordAgents pricing

• SEO Lite: $290/month
• SEO Supreme: $890/month

WordAgents ratings and reviews

Verblio is an SEO content writing service that boasts low per-word fees and content designed to drive conversions. Get access to a network of more than 3,000 vetted SEO content writers capable of producing effective, satisfaction-guaranteed copy for businesses in any industry.

Verblio best features

• User-friendly interface is easy to navigate
• Content writing services specialized for startups, marketing agencies, ecommerce brands, service providers, and digital publishing companies
• Content writing services include homepage writing, blog articles, social media posts, marketing emails, white papers, press releases, and more
• Network of U.S.-based writers and editors who speak English as their first language

Verblio limitations

• Most content is not written by people; customers receive AI-created content with human editing
• Reviews mention that preferred writers often reject articles, which may delay content strategies until another suitable writer is found

Verblio pricing

• Self-Serve: $49.50/month plus $0.06/word
• Enterprise : Contact for pricing

Verblio ratings and reviews

• G2: 4.5/5 (40+ reviews)

ContentGrow is a platform designed to match freelance writing talent with clients using a straightforward workflow app. Each writer is carefully vetted through a multi-step process. Build your team of preferred freelance writers who can accept content orders on a first-come, first-serve basis. ✨

ContentGrow best features

• Get access to a shortlist of project-appropriate writers to make it easier to connect with the talent you need
• Request article pitches from a wide range of writers and only pay for content when you receive a story idea you like
• Chat with the ContentGrow team if you have questions about how to create briefs, request pitches, or connect with freelancers
• Receive quick response times and satisfaction-guaranteed work

ContentGrow limitations

• No flat pricing plan; writers may give preference to clients who are willing to pay higher per-word prices
• The hiring process relies on commissioning pitches from writers before an article is written, which may result in slower content-writing services

ContentGrow pricing

ContentGrow does not provide pricing information. However, users state clients can set preferred per-word rates that writers must accept before taking on a project.

ContentGrow ratings and reviews

• G2: 5/5 (2+ reviews)

Express Writers is an SEO content writing service that provides high-quality copy and access to seasoned industry professionals. Let the writers do the heavy lifting and creative content production , whether you need infographics, ebooks, blog posts, or all of the above. 🏋️

Express Writers best features

• Content Shop lets you browse different types of content and average service costs before choosing a writer
• Pay per word to ensure your content calendar fits your budget
• Writers do in-depth research and fact-checking for all copy to ensure you’re getting high-quality content
• Revisions and proofreading are included in the per-word prices so you get publish-ready content every time

Express Writers limitations

• Users report that content sometimes encounters unexpected delays, making it hard to stay on schedule
• Some users say they struggle to get quality consistency between writers even when requesting expert-level service providers

Express Writers pricing

• Self-Service: Flexible per-word pricing

Express Writers ratings and reviews

• G2: 4.5/5 (10+ reviews)

Scripted is a content writing service that combines AI-powered copywriting with human expertise so you can enjoy the best of both worlds. Take advantage of flexible pricing options to suit any budget, place orders with ease, and communicate with writers in real time.

Scripted best features

• Free access to AI writing tools so you can draft content for your in-house teams to edit and improve
• Access to thousands of freelance writers who specialize in various industries so you get the expertise you need
• Members on paid plans can work with the Scripted team to create a winning content strategy (not available for Free plan users)
• Connect with writers through the Scripted team so you can enjoy consistent communication

Scripted limitations

• Free plan only provides access to AI-generated content; most plans emphasize AI-generated content with human editing
• Some users report that finding the right writers for their needs is time-consuming

Scripted pricing

• Starter: Free
• Pro: $199/month
• Team: $499/month
• Enterprise + Agency: Contact for pricing

Scripted ratings and reviews

• G2: 3.1/5 (50+ reviews)

Upwork is a freelance marketplace with professionals from a wide range of industries, including a massive network of content-writing specialists. 

Find talent, manage contracts, improve collaboration in the workplace , review work, and pay freelancers, all from one secure platform. 🔐🥇

Upwork best features

• Check freelancer profiles, see projects they’ve completed, read reviews from their past clients, and sort writers by rating
• Secure payment platform keeps you and the freelancer protected; you can add tips for a job well done, break projects into milestones, or pay by the hour
• Create job postings for writers of specific skill levels, locations, time zones, and other qualifications
• Build long-lasting relationships with writers, editors, and other freelance professionals

Upwork limitations

• Users report the quality of content and communication varies between freelancers
• The rating system can result in low star ratings on your client account, discouraging top talent from accepting work

Upwork pricing

• Basic: $49.99+/month plus cost of content
• Enterprise : $849/month plus cost of content

Upwork ratings and reviews

• G2: 4.6/5 (1,800+ reviews)
• Capterra: 4.5/5 (100+ reviews)

Crowd Content is an enterprise content writing service with a network of more than 6,000 freelance copywriters. Use the platform to connect with writers of your chosen skill level and area of expertise to help scale your business with targeted content. 🎯

Crowd Content best features

• Projects that require fast turnaround times are often completed within 24-48 hours
• Flexible pricing allows you to adjust the per-word rate to match your project’s budget
• User-friendly platform makes it easy to place orders, pay freelancers, and review content
• Multiple content types, ranging from landing pages and blog articles to social media posts and marketing emails 

Crowd Content limitations

• Reviews mention difficulty finding freelancers who consistently produce high-quality work
• Users say the internal scoring system for writers and written content can be confusing

Crowd Content pricing

• Marketplace: $0.035+/word

Crowd Content ratings and reviews

• G2: 3.9/5 (10+ reviews)

My Content Pal provides you with stress-free, well-researched content. They have a strict no AI policy, guaranteeing 100% human-crafted, SEO-optimized content that will resonate with your brand’s unique voice and your audience. 

My Content Pal is one of the only agencies that allow you to work directly with the writer. They provide your brand with a dedicated writer who’ll work on your campaigns and interact directly with your team.

My Content Pal best features

• Strict no AI policy: Each piece of content is crafted by skilled human writers, ensuring brand alignment and authenticity. 
• SEO Success Manager: You’ll benefit from expert SEO insights from a dedicated SEO Success Manager.
• Build a relationship with your writer: You can engage directly with your dedicated writer.
• Loyalty program: Long-term customers will receive credits to use on the editing service or graphic design services.
• Affordable excellence: You can get premium content for as little as $0.08 per word.
• Customizable plans: Purchase words based on your requirements, from just 10,000 words to 200,000 words.

My Content Pal limitations

• You don’t get to pick your writer, but they’ll happily replace the writer if it’s not a good fit
• Reviewers report that it may take some time to get started. My Content Pal has a lengthy but thorough onboarding process.
• Content turnaround time of 72 hours for Dedicated Writer clients

My Content Pal pricing

• My Content Pal offers pricing from $0.08 per word with no hidden fees. Their packages are scalable to accommodate unique content needs. They offer a full refund if you’re unhappy with the content.

My Content Pal ratings and reviews

• Trustpilot : 4.8/5 with 54 reviews

Other Content Writing Tools

Not ready to hire a copywriter or commit to a content writing platform? Want to provide your in-house writers with the tools they need to succeed? We’ve got you covered with everything from content writing templates to industry-leading AI content generation.

ClickUp is the leading project management software on the market. While the platform doesn’t offer content writing services, it has several tools to help with press releases, product descriptions, and more.

Need to produce great content in a snap? ClickUp AI can generate emails, blog content, digital marketing copy, project briefs, meeting agendas, and status reports with simple prompts. It can also summarize meeting notes and generate action items, saving your team time and money. 🤩

Ready to connect your content to your workflows? Use ClickUp AI to create quality content in ClickUp Docs to enable seamless collaboration.

Want to give your content marketing strategy a facelift? Use ClickUp’s Content Management template to dial in your project plan. ✅

ClickUp can do it all. Seriously. Take a look at what you get:

• Content writing templates and communication plan templates for every purpose
• Hundreds of AI writing tools purpose-built for project management
• Content calendar templates to keep your projects on track
• Tools and features designed to improve workplace collaboration

ClickUp Teams Marketing makes it easy to brainstorm, plan, and execute content marketing campaigns across all platforms. Use it alongside ClickUp AI to generate campaign ideas, content briefs, case studies, and more without ever leaving the platform.

ClickUp best features

• Content calendar software to keep your marketing and SEO plans on point
• Hundreds of AI tools to help you produce high-quality content
• Library of over 1,000 ready-made templates to fast-track every project
• Content marketing software to boost your search engine rankings and drive traffic to your site

ClickUp limitations

• Some users report a learning curve when familiarizing themselves with ClickUp’s tools (solved with free video tutorials and FAQs)
• ClickUp AI is only available on paid plans

ClickUp pricing

• Free Forever
• Unlimited: $7/month per user
• Business: $12/month per user
• ClickUp AI is available on all paid plans for $5 per Workspace member per month

ClickUp ratings and reviews 

• G2: 4.7/5 (9,200+ reviews)
• Capterra: 4.7/5 (3,900+ reviews)

Words That Win

This curated list of the 11 best content writing services reflects evolving industry standards in industries across the board. Whether you’re in the market for SEO content writing services for your ecommerce site or need a freelancer to craft social media posts or white papers, you want vetted professionals who can deliver high-quality, original, and engaging content. 

Explore what other content writing tools can do for you. Get started for free today and sign up for ClickUp ! 🌞

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How to Write Impactful Website Content: 8 Proven Techniques

Effective website content writing is vital for building a strong online presence. It's more than just conveying information—it's about connecting with your audience and delivering value.

In this blog, we'll explore eight essential guidelines to help you create compelling website content. From understanding your target audience and setting clear objectives to writing engaging headlines and optimizing for search engines, we'll cover the key components that can enhance your website content.

What is website content writing?

Website content writing refers to the creation and development of written content specifically for websites. It includes the planning, editing, and optimization of textual content that appears on web pages. Website content can take various forms, including articles, blog posts, product descriptions, About Us pages, and more.

Website content writing is also a fundamental element of digital marketing and online communication. It plays a crucial role in engaging, and retaining visitors, ultimately driving the success of websites and businesses.

FYI: StoryChief eliminates the need for various tools such as social media, automation, AI tools, SEO, and analytics. Start publishing for free today . 🙌

Why is website content writing important?

Website content writing is crucial for several key reasons, playing a fundamental role in the success and effectiveness of a website. Here's why it is important:

• Informing and educating : Website content provides valuable information and insights to visitors, educating them about products, services, or relevant topics.
• Establishing credibility and trust : High-quality content helps build credibility and trust with your audience. When visitors find valuable and accurate information on your website, they are more likely to perceive your brand as trustworthy.
• Encouraging conversions and sales : Persuasive and strategically placed calls to action (CTAs) within your content can drive visitors to take desired actions, such as making a purchase, subscribing to a newsletter, or filling out a contact form.
• Enhancing search engine visibility : Well-optimized content improves your website's visibility in search engine results. By incorporating relevant keywords, meta descriptions, and other SEO strategies , you increase the chances of your website ranking higher in search engine queries, leading to more organic traffic.
• Feedback and improvement : Through comments, reviews, analytics, and customer feedback tools , website content provides valuable insights into your audience's needs and preferences.

Guidelines for writing effective website content

1. understanding your audience.

Understanding your audience is a critical step in effective website content writing. It involves gaining insight into the individuals who will be visiting your website, their characteristics, and what motivates them to engage with your content. This knowledge helps tailor your content to meet their specific needs and preferences.

Additionally, mapping a buyer's personas can better help in identifying your target audience.

For instance, if you run a fitness website, you might create a persona named "Annie," who is a 30-year-old yoga enthusiast with a busy schedule. She values health and relaxation and prefers content that fits into her active lifestyle. Creating such personas helps you understand what "Annie" would be interested in and how to create content that appeals to her.

2. Setting clear goals & purpose

Setting clear goals for your website content is a crucial aspect of content strategy . It helps you stay focused, measure success, and ensure that your content aligns with your overall business objectives.

Similarly, the purpose of your website content gives you the reason why you are creating and publishing content on your website. This purpose can vary depending on your business and industry. Common purposes include:

• Inform : Provide valuable information to educate your audience about your products, services, or industry.
• Entertain : Creating engaging and entertaining content to keep your audience interested and coming back for more.
• Inspire : Motivating and inspiring your audience, perhaps by showcasing success stories, achievements, or innovative ideas.
• Convert : Encouraging visitors to take a specific action, such as making a purchase, signing up for a newsletter, or filling out a contact form.

It's important to clearly define the purpose of your content to ensure that it serves a specific role in your content strategy and aligns with your broader business goals.

3. Planning your content strategy and content types

A well-structured content strategy is essential for creating a consistent and engaging website. It involves defining the types of content you will create, organizing your content hierarchy, and implementing a schedule for content creation and publication.

Different types of website content can be created such as:

• Homepage : The homepage is the first page visitors typically see when they arrive at your website. It should provide an overview of what your website offers and guide users to other relevant sections.
• About us : The "About us" page is where you can tell your story, introduce your team, and explain your company's mission and values. It's an opportunity to build trust and connect with your audience.
• Services/Products pages : These pages offer detailed information about the products or services you provide. They should highlight the features, benefits, pricing, and any other relevant information that helps visitors make informed decisions.
• Blog : The blog section is where you can regularly publish informative and engaging articles. It helps drive traffic to your website, establish thought leadership, and engage with your audience on a more personal level.
• Contact us: The "Contact us" page should provide clear contact information, including a contact form, email address, phone number, and physical address if applicable. It should make it easy for visitors to reach out to you.

Tip: Collaborate with your team to create, optimize, approve, and publish landing page content. Analyze results and identify top-performing channels from one platform.

4. Writing compelling headlines

Headlines are critical elements of website content writing as they serve as the first point of contact with your audience. They are the first things readers see, and they play a significant role in whether a reader decides to engage with your content or move on. You can use the following effective techniques for crafting compelling headlines:

• Use action words : Incorporate action verbs that encourage readers to take action or engage with your content. For example, "Discover," "Learn," "Master," or "Unlock."
• Pose questions : Questions in headlines can Evoke curiosity and prompt readers to seek answers. For example, "How to Boost Your Productivity?" or "Are You Making These Common Mistakes?"
• Create intrigue : Use curiosity to intrigue readers. For example, "The Secret to Success They Never Told You" or "Unbelievable Facts About..."
• Numbers and lists : Include numbers in your headlines to indicate a clear and structured approach. For example, "10 Ways to Save Money" or "5 Essential Tips for..."

Tip: StoryChief’s AI writes compelling headlines for you. Start creating your headlines today - it’s free !

5. Crafting engaging introductions

Crafting engaging introductions is crucial to capture your audience's attention and encourage them to continue reading your content. The purpose of introductions is to draw readers into your content and provide them with an initial understanding of what they can expect. Creating compelling intros involves using various techniques to hook your audience and keep them engaged.

Some effective techniques include:

• Storytelling : Share a relatable story close to your topic. Stories can create an emotional connection with readers and make the content more relatable and engaging.
• Quoting statistics or facts : Use relevant statistics, data, or compelling facts to highlight the importance or urgency of the topic. This can help establish credibility and create a sense of relevance for the reader.
• Offering a solution or benefit : Clearly outline the potential benefits or solutions that your content will provide. This helps readers understand the value of engaging with your content and motivates them to continue reading to learn more.

6. Make your content scannable

Creating scannable content is a vital aspect of website content writing. Scannability refers to the ease with which readers can quickly skim and find the information they're looking for in your content.

Employing various techniques such as bullet points, subheadings, and short paragraphs can significantly enhance the readability and overall user experience. Utilizing bullet points allows you to present information in a concise and easily easy-to-understand manner, making key points stand out.

Similarly, subheadings can break up the text into separate sections, making it easier for readers to scan the content and find the information they are looking for. Short paragraphs help prevent overwhelming the reader with large blocks of text, making the content more approachable.

7. Encouraging user engagement

Encouraging user engagement is a critical component of web content writing. Engaged users are more likely to interact with your content, stay on your website longer, and take desired actions.

User engagement can include a wide range of activities, depending on your website's goals, but it typically includes actions such as leaving comments, sharing content, signing up for newsletters, making purchases, or contacting your business.

Here are some key components and strategies for encouraging user engagement:

• Clear calls to action (CTAs): Include prominent and persuasive calls to action throughout your content and website. CTAs prompt visitors to take specific actions, such as "Sign Up Now," "Learn More," or "Contact Us."

• Interactive content: Incorporate interactive elements like quizzes, polls, surveys, and calculators to engage visitors and provide a more personalized experience.
• Comments and discussion : Encourage users to leave comments on your blog posts and articles. Engaging with user comments and developing discussions can build a sense of community and keep users returning for more.
• Live chat and support : Offer live chat or support options for users who have questions or need assistance. Providing immediate help can lead to higher user satisfaction.

8. Mobile-friendly content

With the increasing use of mobile devices for internet browsing, having mobile-friendly content is essential. It involves making your website and content easily accessible on smartphones and tablets.

The following practices can be used to ensure mobile-friendly content:

• Utilize responsive design techniques to ensure that your website adapts to various screen sizes, and provides an optimal viewing experience.
• Use font sizes that are easy to read on smaller screens without requiring users to zoom in. Ensure that the text remains readable even when the screen is resized.
• Optimize images and videos for mobile viewing to minimize load times. Compress images to enhance loading speed.
• Optimize your website's loading speed to ensure quick access to your content, reducing bounce rates and enhancing the user experience.

Understanding and implementing these guidelines for effective website content writing can significantly enhance the quality, engagement, and performance of your content, leading to a more successful online presence and improved user experience.

Streamline your website content writing

To sum up, effective website content writing is integral to building a strong online presence and engaging with your target audience. It involves creating and optimizing content that informs, engages, and converts visitors into customers.

By following the guidelines outlined in this blog, including understanding your audience, setting clear goals, and creating a well-structured content strategy, you can significantly enhance the quality and performance of your website content.

Tired of juggling multiple tools for content marketing? Join 5,000 marketers who manage website content, social posts, videos, webinars, podcasts, and whitepapers - all from one central content marketing calendar .

Frequently asked questions

Q1) what are web writing skills.

Ans: Web writing skills refer to the abilities and techniques to create effective and engaging written content for websites and online platforms. These skills are crucial for creating content that informs and persuades online audiences, whether on blogs, websites, or various digital platforms.

Q2) What is good web content?

Ans: Good web content is engaging, informative, and easy to understand. It effectively communicates a message, provides value to the reader, and encourages interaction.

Q3) Can you use ChatGPT to write content for the Website?

Ans: Yes, you can use ChatGPT to assist in generating content for your website. ChatGPT, and similar AI-powered tools, can be valuable for various content-related tasks such as generating Ideas, drafting content and grammar, and proofreading.

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Finding quality content that's also optimized for SEO purposes has been one of the biggest pain points for our SEO services. I was relieved when Crowd Content turned out to be so great not only for the actual content creation, but as people to deal with from month to month. Your team has been awesome to work with!

I've worked with Crowd Content Marketplace platform as well as Managed support for a number of years and with a number of websites. I have been constantly impressed by the quality they bring to my SEO ventures. From accounts that needed 50+ articles a month to several thousand-word articles that required specialized research and writing, Crowd Content has been able to meet my copywriting needs. Working with their managed support has been an absolute pleasure.

Crowd Content delivers unparalleled content quality. I love that I don’t have to spend any time editing or revising content when it’s delivered.

Create Any Type of Content

Crowd Content lets you get all your written content created in one central location.

Product Descriptions

Seo content, press releases, article writing, facebook posts, we make content creation simple.

Flexible content solutions to meet your unique needs.

Content Marketplace

Managed content services.

Easy to Use

Instead of endlessly searching for freelancers who meet your needs, easily find writers with our platform’s advanced search or let our experts match you with those who best suit your needs.

Fast Turnaround

Your content strategy can't succeed without reliable turnaround times. Crowd Content’s proprietary algorithm rewards writers who hit deadlines so gaps never enter your content calendar.

High Quality

Our platform promotes writers who perform well, motivating those who consistently deliver reliable quality so you get the top-notch content your company deserves.

Fully Managed

Our skilled production team has experience running content programs for the world’s biggest brands, marketing agencies and retailers. When you choose our Enterprise program, you’ll work closely with one of these industry veterans as your content manager and enjoy fully managed services.

Publish-Ready Content

Writing website content at scale requires meticulous editing and quality assurance to ensure it has a consistent voice and meets your guidelines. Your content manager will ensure that the content you receive is publish-ready and adheres to your creative brief and style guide when it’s delivered.

Expert Content at Scale

Our Managed Services team built a network featuring hundreds of verified subject matter experts. Put them to work creating original content or leverage our SME Review service to combine high-quality writing with the knowledge and insight only an expert can offer.

Built for Your Business

Our flexible platform offers powerful tools and expert writers that enhance any business’ content process.

Find writers with knowledge in the specific industries you need to produce compelling content for your varied client base.

eCommerce Companies

Combine powerful tools for creating and managing product copy with skilled eCommerce writers to drive traffic and sales.

Build teams of knowledgeable writers and specify unique content formats for each of your properties – and then publish instantly to your sites.

Partner with us to get publish-ready, on-brand content at any scale using our fully managed services.

Hire the Perfect Content Writer for Your Website

• The Best of the Best
• Skilled and Qualified
• Native English Writers

With access to 6,000 pre-screened writers, you’re sure to find the perfect freelancer to expand your team . Thousands of writers apply to join our content creation platform each month, and we accept only the best web content writers, so you don’t have to spend time vetting them yourself.

Our writers are rated on every assignment they complete to give you a true sense of their ability. And, our detailed tagging system can tag writers with over 800 different qualifications, skills and industries, making it easy to find someone with the background you’re looking for. Whether you need blog writing, city pages, eCommerce content, landing pages or web pages – you can get it all done here.

Though we service companies around the globe, our writers are all from countries where English is the native language, including the USA, Canada, the UK, Australia and New Zealand. When you’re looking to hire a content writer from one of these countries, you can find them here.

3 Simple Steps to Your Success

Be #1 on Google

Ignite Your Community

Achieve Content Marketing Success

Search engine optimization (SEO) experts agree that high-quality content can take your website to the top of the search results. This is possible because Google rewards websites that publish high-quality content frequently and regularly. On top of that, Google is now penalizing websites with little or poor quality content.

Use our content writing services to build a content-rich website that Google will love !

The key to any social media marketing strategy is consistently creating content that people want to share!

Use our content writing services to power your social media campaigns. Create high-quality, engaging blog posts that your audience will Tweet on Twitter and Like on Facebook. Execute this strategy weekly, and watch your fan base grow.

Successful content marketing campaigns require amazing content and a diverse mix of content types.

Our writers can create articles, blog posts, ebooks, social media posts, white papers and any other type of written content you need to succeed in content marketing.

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20 Best Freelance Writing Sites for Serious Writers

• 16 min read

Tips to Land Writing Gigs on Freelance Websites

• best freelance writing sites in 2023

As a freelance writer, finding the right platform to showcase your skills and connect with potential clients can be a daunting task. With so many options available, it’s important to know which sites are worth your time and effort.

Whether you’re just starting out or looking to expand your client base, we’ve rounded up the 20 best freelance writing sites for serious writers. From job boards to content marketplaces, these platforms offer a range of opportunities for writers to find high-quality, paying gigs. So, grab your laptop and get ready to take your writing career to the next level!

Certain platforms will be easier than others to jump into and begin making money, as some are more competitive than others or have a more rigorous vetting process for freelancers. Here are some tips to help you land writing gigs as you get started:

• Create a strong profile. Your profile is often the first thing potential clients will see, so make sure it showcases your skills and experience. Include a clear and concise bio, relevant writing samples, and any relevant certifications or education.
• Be selective with the freelance jobs you apply for. It’s important to apply for gigs that align with your skills and interests. Don’t waste your time on low-paying or irrelevant jobs. Instead, focus on applying for gigs that you're qualified for and genuinely interested in.
• Customize your proposals. Don't send the same generic proposal to every job. Take the time to read the job description and tailor your proposal to the specific project and client. Show that you’ve done your research and understand what the client needs.
• Highlight your unique selling points. What sets you apart from other writers? Maybe you specialize in a specific niche, have extensive experience in a certain industry, or have won writing awards. Whatever it is, make sure to highlight it in your proposals and on your profile.
• Follow up. Don't be afraid to follow up on proposals or applications. A polite email or message can show that you’re serious about the job and can help you stand out from other candidates.
• Deliver quality work. Once you land a gig, make sure to deliver high-quality work that meets or exceeds the client’s expectations. This can lead to repeat business and positive reviews, which can help you land more gigs in the future.

By following these tips, you can increase your chances of landing high-quality writing gigs on the best freelance writing sites. Remember to stay patient and persistent, and don't be afraid to put yourself out there!

20 best freelance writing sites in 2023

It’s possible to create a full-time income with freelance writing if you’re dedicated to creating high-quality work and willing to put in some upfront work. Our advice is to get started with one or two platforms to feel out which ones will work best for you, and don’t get discouraged if any particular platform or project doesn’t work out.

Here are our picks for the best freelance writing sites in 2023:

Upwork is a marketplace that connects freelancers with companies and individuals looking for freelance talent. From writing and translation to design and creative, there are many types of jobs available for hire. You simply bid on the jobs you’re interested in working on, complete with a proposal where you describe why you’re the best person for the job and set your desired rate. If you’re selected, you then complete the work according to the client’s specifications and get paid through the platform.

To get started on Upwork, create a profile where you highlight your skills, your portfolio of work, and your ideal pay rate. Search for jobs in the Talent Marketplace, submit proposals, get a contract on winning bids, and check off the steps to complete the work. Clients may choose to pay you for reaching certain milestones during the course of the project, or they pay you when the job is done. They can also submit feedback, which helps you secure future jobs and build lasting relationships with new clients. A word of advice as you get started: Get your feet wet with a few simple jobs where you earn positive feedback before demanding higher rates, as Upwork is a highly competitive platform with thousands of skilled writers and other professionals.

• Pricing: It’s free to join Upwork, build a profile, search for work, and post your own projects. Upwork charges a service fee based on your earnings, with a sliding scale that rewards long-term client relationships. The Freelancer Plus upgrade gives you more advanced tools to market your services and submit attention-grabbing proposals.

2. Best Writing

A relatively new platform, Best Writing got its start in 2020 when two friends decided writers needed a better way to find great work. Subscribe to the Best Writing newsletter, and you’ll receive weekly emails packed with hand-picked writing opportunities. The site aggregates writing jobs from online job portals, social media, newsletters, and selected partners, serving up everything from remote freelance gigs to full-time positions.

Best Writing is also a talent marketplace; for a small fee, you can gain access to a daily newsletter with the latest writing jobs and create a public writer profile. If you’re looking to be more proactive and make sure you don’t miss out on an opportunity, the Writer Membership might be the way to go. Because Best Writing is a newer platform, there may be less competition, although that could change as the platform grows — so get in while the getting’s good.

• Pricing: Free to subscribe to the weekly newsletter, browse jobs, and apply on external sites; Writer Membership is $9 per month or $90 annually.

3. Superpath Jobs

Another larger platform with thousands of writers, Superpath Jobs is an online jobs aggregator that caters to content strategists, creators, editors, and freelance writers. Browse jobs by category, location, company, and more — and apply externally to any positions of interest.

While Superpath may look like just another job site, there’s more to it: Not only are you only seeing jobs in your desired field, but the platform also has a Slack community to which writers can apply to join. Once approved, you can connect with other like-minded creators, share tips and tricks, and support one another on your writing journeys. Additional tools like a blog, a podcast, and a regularly updated salary report keep you in the know.

• Pricing: Free to create a profile and post your resume. You decide whether to make your profile visible to employers.

Draft offers clients quality content writers on demand; for you as a freelancer, it offers you unlimited work that matches your interests, availability, and skills. Once you’re approved to write for Draft, you can view available projects on your dashboard, claim anything you want to work on, complete the work, and upload it onto the project portal. Clients can then submit feedback or request revisions, as well as set people as preferred writers if they like their work (this is what you want, so you can get first dibs on projects).

To get started as a writer, you’ll need to apply on the Draft site and complete a test writing project. If you pass, you’ll have access to the project dashboard, where you can not only claim projects but also track any projects you’ve claimed and completed. Writers get paid weekly via direct deposit and can track their payments through the platform.

• Pricing: Free to join as a writer once you’re approved; Draft charges a small payment processing fee that gets subtracted from your weekly payment.

5. ProBlogger

Over 300,000 bloggers rely on ProBlogger as their go-to resource for blogging education and resources, from blog posts and podcasts to courses in blog creation and growth. Blogger Darren Rowse launched the site after turning his blogging hobby into a paying profession, and now he’s paying it forward in an effort to help other bloggers make money doing what they love.

If you’re serious about starting a blog and turning it into a money maker, ProBlogger is the place to go for blogging advice, trends, and in-depth tutorials. There’s also a Facebook community where you can connect with fellow bloggers. To get started with ProBlogger, add your email to their subscriber list to receive blogging hacks right in your inbox.

• Pricing: Free to join; only pay for additional courses and other resources you want.

6. Textbroker

Like Draft, Textbroker provides quality, SEO-driven content of all kinds, including blog articles, product descriptions, advertising copy, translation services, and more. Clients include small businesses, e-commerce websites, publishing houses, publicly traded companies, and more. As a writer, you’ll be part of an established community connecting authors and clients where you can showcase your talents and expertise in your niche. You choose when and how much to write based on your interests and needs.

It’s free to register as an author on Textbroker, and you can earn more on projects based on the quality of your work, and the helpful Textbroker team provides feedback to help you hone your skills. Weekly payouts make it easy to access your earnings. To get started, complete your author registration and activate your account; you will then need to submit a short writing sample and connect your payment method.

• Pricing: Free to register

Contena is an invite-only online program and a suite of job-search tools aimed at helping budding writers land freelance writing and remote work. The site says that its self-paced program has helped its members earn millions from remote writing. Yes, it’s a membership, so the program isn’t free; pricing isn’t readily available on the site, but this review — based on the writer’s experience in trying out the onboarding process — states that membership costs $497 for one year or $997 for two years.

While there are many positive reviews of Contena, the same writer above states these reviews are driven by affiliate income. However, the site offers a 30-day guarantee that should put your mind at ease, and the online course could be worthwhile if you’re just getting started with freelance writing. Our best advice? Do some thorough vetting before shelling out any money, but don’t be afraid to invest in your education if the material is worthwhile.

• Pricing: Reportedly $497 per year

8. LinkedIn

You may be familiar with LinkedIn as a place to create a professional profile and connect with colleagues in your industry. However, it’s also a job marketplace where you can upload your resume and browse job listings. As you apply to roles of interest, LinkedIn may recommend adding certain skills to your profile, such as search engine optimization or WordPress. You can also take quizzes to have skills badges added to your profile, helping you stand out from the crowd.

Having your resume ready to send can be helpful when you’re applying to multiple jobs at once; jobs marked as “EasyApply” let you apply directly on the platform. Be sure to build out your LinkedIn profile to highlight your achievements, request recommendations from people you know, and showcase your best professional self.

• Pricing: Free; Premium membership starts at $29.99 per month, with access to more advanced career tools.

9. Writer Access

More than 40,000 brands use Writer Access to connect with freelancers and scale their content marketing. That means as a writer, you have access to a vast array of companies looking for quality content of all kinds, from technical writing to presentations and white papers.

When you apply to write for Writer Access, expect a thorough vetting, as the site hand-reviews your work and experience and only invites the best freelancers to move through the screening process. Once you’re approved, you’ll go through an onboarding program in which you’ll develop your CV and profile alongside the Writer Access team. From there, you can start taking advantage of cool perks like free stock images, portfolio promotion, content marketing tools, and a ticket to their annual content marketing conference.

• Pricing: Free to apply

10. FlexJobs

FlexJobs is a jobs marketplace aimed at helping people find flexible work that aligns with their lives. If you’re seeking a work-from-home role, flexible working hours, or the ability to dictate your own schedule, this site can help you find such jobs and apply. You can also utilize skills tests, expert content, checklists, and courses to uplevel your search.

While there are many job sites out there, FlexJobs appears to be one of the most helpful as far as weeding out any scams. The site offers a 30-day satisfaction guarantee and helpful customer support reps, ensuring you’ll have a great user experience. Be sure to check out the career coaching services, webinars, and other resources to put your best foot forward with potential employers.

• Pricing: $9.95 for a week; $59.95 for a year.

11. Compose.ly

Compose.ly touts itself as being one of the highest-paying platforms in the market, with writers averaging 10 to 14 cents per word. With no membership fees, a sleek user interface, consistent payments, and a supportive writer community at your fingertips, Compose.ly can be a great source of regular income. Work as much or as little as you like, and only choose projects that sound like a great fit.

Compose.ly’s rigorous selection process could mean you will have less competition for jobs. However, you’ll need to pass the application process, which includes a brief assessment, to begin accepting jobs on the platform. Compose.ly pays bimonthly, so while not as regular as some of the other platforms on our list, it’s still a great source of income. To get started, create an account and apply to be a writer.

• Pricing: Free

12. Scribly

Founded by ex-copywriters, Scribly is a content marketing agency whose team knows what it’s like to work as freelancers. That’s why they’ve created a platform designed to empower freelancers to do the work they love while getting paid fairly and on time. Clients pay a monthly fee to tap into content creation, content strategy, and social media management services from a pool of quality, native-English writers.

To get started as a writer, you’ll need to send a message to the Scribly team telling them a little about yourself. Once you take that step, you’ll get a message letting you know they’ve received your message — so you may not have the instant gratification of knowing where you stand with Scribly. However, should you make it through the initial hiring steps, you’ll have access to flexible, scalable income you can earn whenever and wherever you want.

• Pricing: No pricing information is listed but appears to be free for freelancers.

13. Blogging Pro

Blogging Pro features a job board that’s updated daily with new blogging jobs, freelance writing jobs, and other writing positions. You can also subscribe to the newsletter to get jobs delivered to your inbox weekly. In a nutshell, Blogging Pro does the heavy lifting to locate hand-picked writing opportunities that let you work how and where you want. Search for remote, freelance, part-time, full-time, and contract opportunities, and apply externally to any jobs of interest.

If you’re looking for aggregated job opportunities with a side of blogging tips and advice, Blogging Pro could be a useful resource. The site has been around since 2006, making it one of the longest-standing resources for bloggers. The site also has an array of educational articles to help you get up and running as a blogger and hone your craft.

14. The Urban Writers

The Urban Writers platform connects authors with high-quality writers and editors capable of working on a variety of writing projects, including e-books, fiction and nonfiction books, SEO articles, content translation, and more. There’s something for every kind of writer, editor, illustrator, and designer on the platform, making it one of the most versatile freelance opportunities on our list.

You can apply to be a writer or editor on the platform, and should you make it through the selection process, you will then complete an assessment to determine if you’re a good fit. The Urban Writers then allows approved creatives to submit proposals on posted jobs. If you’re new to the platform, it could be more challenging to get assignments; however, the platform is supportive and includes a Slack community where you can pick up tips and advice from seasoned writers.

15. Crowd Content

If you’re a native English speaker from the United States, United Kingdom, Canada, Australia, or New Zealand, you can create an account on Crowd Content and seek out a variety of writing and editing roles. Clients seek content marketing at all skill levels, so whether you’re a full-time freelancer looking for more work or a novice getting started, you’re likely to find roles that are a good fit. You choose the jobs you want and work at your own pace on a variety of assignments.

As you work with clients, you have a chance to earn feedback and get added to their list of favorite writers, leading to more future assignments. Easy access to the Crowd Content staff and a user forum ensures you always can get answers to your questions and tap into additional resources like coaching and exposure to managed services clients. To get started, create a Crowd Content account, pass the writing assessment, start applying for jobs, and do great work to access higher-paying projects. Payments go out twice a week.

16. iWriter

Clients pay iWriter for quality content at different tiers, from AI-driven to expert-level content with native-English writers. Once approved as a writer, you can earn up to $40 per 500 words as you produce high-quality work and promote up the ranks. You can write as much or as little as you want, build a client base, and choose the topics that best fit your background and interests.

To get started on iWriter, complete the writer application, which includes writing prompts that ask you to write a brief writing assignment. If you pass the assessment, you’ll get an email with next steps within five to seven business days. As with any similar platforms, patience, persistence, and attention to detail will get you far.

17. Freelancer

Freelancer aggregates a wide range of writing jobs, including content writing, brand development, copywriting, and script writing. The platform allows writers to bid on jobs that clients post and set their rates, giving them control over how much they earn. It also has a user-friendly interface that makes it easy to create a writer profile and navigate and find jobs that match your skills and interests.

Freelancer.com offers a secure payment system that ensures writers get paid for their work, providing peace of mind and financial security. Overall, Freelancer.com is a great option for freelance writers looking for a flexible and reliable platform to find writing jobs at the rates you want. To get started, create a freelancer account, set up your profile, and start bidding away. As with Upwork, keep in mind that you may find a hefty amount of competition; stick with it and try to get those first few jobs under your belt.

18. People Per Hour

Over 1 million businesses worldwide use People Per Hour to access freelancers in a variety of categories, including content writing, SEO, website development, and more. Clients can build relationships with trusted, expert-level freelancers who deliver quality work on demand. As a freelancer, you can create a profile and set your rates and areas of expertise, then work with the clients that best match your requirements.

Once you create an account, you can browse jobs and submit proposals. Take your time as you create proposals to make yourself stand out and start accessing the work you want to do, whenever you want. People Per Hour handles the logistics like payment processing and managing communications, so you can focus on doing what you do best: creating great content.

Similar to People Per Hour and some of the other platforms on our list, Fiverr connects clients with freelancers in all different disciplines. You can create a writer profile, set your rates, and start selling your services and bidding on writing jobs. With work ranging from blog posts to product descriptions, you’re able to find work that best matches your skills and interests. The platform is easy to use and allows writers to set their own rates, work on their own terms, and get paid as soon as you complete a job.

Fiverr.com provides a secure payment system that ensures writers get paid for their work. It’s a large and active community, providing opportunities for writers to network, collaborate, and develop their skills. The more projects you complete and great feedback you earn, the easier it is to get new jobs.

20. Writers Work

Writers Work connects writers with the companies that need them the most, with thousands of writing jobs available on the platform. You can also access training, tools, and support to help you land the writing jobs you want, set your own hours, and work remotely on your schedule. From general content such as website content to copywriting and blog writing, there’s something for everyone on the platform.

The Writers Work platform is designed to help freelancers succeed, with built-in writing tools that check your documents for grammar and spelling. Even writers with no experience can join, as Writers Work will train you via live support, video training, and course. Earn $20 to $65 per hour, and continue building your skills to earn money as a writer. To get started, create an account and get up and running within 30 minutes.

• Pricing: Free to create an account

As you can see, there are numerous freelance writing websites available for serious writers to find high-quality and lucrative gigs — and we think the 20 freelance writing sites above are an excellent place to get started. Whether you’re just starting out or looking to expand your client base, these platforms offer a range of opportunities for writers to showcase their skills and connect with potential clients. Remember to create a strong profile, be selective with the jobs you apply for, customize your proposals, highlight your unique selling points, follow up, and deliver quality work.

With these tips in mind, you can maximize your chances of landing great writing gigs and building a successful freelance writing career. As you get up and running, be sure to create a Copilot account to access all the tools you need to run your business like a pro, complete with a professional-looking client portal to manage tickets, messages, payment processing, and more. It’s free for 14 days, with paid plans starting at just $29 per month. The platform grows with you, so as you scale, you can access even more advanced tools and dedicated expertise.

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MARKETING INSIGHTS

What is content writing? (An explainer with tips and examples)

• Jenna Romano
• Aug 23, 2022

Content writing plays an integral role in a brand’s success. When you create a website , for instance, you choose your words for everything from the home page to the individual blog posts you publish.

Your copy can affect how well your website ranks on search engine results pages, as well as how valuable visitors find your site’s content. Without high-quality writing, your marketing efforts may flounder and, with them, your website.

In this post, we’ll define content writing, explore the benefits of good content writing and share tips for success as well as unique examples.

What is content writing?

Content writing refers to creating digital content for a brand’s marketing strategy . This includes content for:

Sales landing pages

Social media posts

Newsletters

White papers

Press releases

Content writing is just one content marketing tool in a brand’s arsenal. Pair it with robust research, diligent planning and high-quality visuals to optimize your strategy.

Your content marketing strategy will depend on your product, services and audience. For example, a restaurant’s clientele might not want to follow a blog, but they will likely want to see tantalizing food photos and reels on Instagram.

A recent Semrush survey of content marketers found certain content types are more effective and successful than others:

Video (37%)

Blog posts (36%)

Success stories (22%)

Case studies (16%)

Webinars (16%)

Every piece of content in your marketing strategy likely has a written component to it. Take marketing videos, for example. Someone needs to write the video script as well as the title, description and show notes to help with SEO and accessibility.

The benefits of good content writing

97% of the content marketers in the 2021 Semrush study said that content was a critical part of their overall marketing strategy. There’s a reason for that—well-written content provides brands with many benefits:

By creating content for different channels, a brand can attract a much larger audience.

You can tailor content to different segments of a brand’s audience, making it easier to connect.

Writing great content will help strengthen a brand. This will make it easier to recognize and more relatable.

Content offers value to customers and non-customers alike and asks for nothing in return—just their time and attention.

Google rewards websites that consistently create quality content with better rankings.

Content writing helps existing customers get more from their purchases, which can increase loyalty.

Get your ethos, pathos and logos right and you'll be well on your way to building a loyal customer base from your content.

5 examples of great content writing

Before we check out how you can optimize your content writing strategy, let’s first look at these content writing examples:

In early 2022, social media users saw posts and ads from a brand called Perpetual Pup . Users noticed the social media and video script writing before the branding. “It’s a good ad,” said Twitter user @GideonNeptune .“It made me look and find out about the show it’s promoting.”

The content campaign promoted “Bad Vegan,” a Netflix documentary . People discussed this content marketing strategy on many social media platforms, including on Reddit .

McCormick's YouTube channel is entirely devoted to cooking with the company’s spices. A lengthy description accompanies each video—like this one on how to marinate and grill pork chops —and includes:

A simple yet descriptive title

A quick summary of what the viewer will learn

A list of ingredients needed to reproduce the recipe

Information on prep and cooking time

A link to the recipe on the McCormick website

These YouTube descriptions give the viewer more context and value from the video, while also helping optimize the video for search.

An email newsletter gives brands a regular chance to re-engage with website visitors and blog readers. The Wix Blog newsletter, for instance, goes out once a week and provides readers with short and easy-to-read summaries of recent posts. Subscribers can skim the newsletter’s concise, conversational writing and get just enough details for each post that they’re eager to read more.

Instacart ’s grocery delivery service provides a great value to its customers. However, the Ideas & Guides section of the brand’s website offers an opportunity to maximize the brand’s service. It covers DIY topics like cooking tips, holiday and event planning and recipes.

This content is useful to Instacart’s marketing strategy for several reasons. For one, it adds values for existing customers using the service. Instacart can use customers’ shopping histories to send them relevant guides. It also can bring in new leads as visitors discover timely and trending topics.

Customer testimonials work great for people to sign up for a service. The only problem with testimonials, though, is the short length and faceless nature. Therefore, success stories can be a more effective form of content marketing. You’ll see why on SCORE’s Success Story page. Real people share actual stories about their businesses and how SCORE’s mentors have helped them. The Success Story pages aren’t long—maybe only 400 to 600 words—and yet they pack enough of a punch to touch visitors’ emotions.

Tips for content writing success

Here are 10 best practices to help you write high-quality content for your marketing campaigns:

01. Reference your content style guide

Just as you’d document your visual branding with a style guide, do the same for your content writing. It should include information related to:

Business objectives

Brand voice and personality

User personas

Guidelines on key company terms and industry jargon

Other preferences or rules relating to your brand’s written style

Not only will this help you consistently handle your writing, but you’ll get better quality results from contributors, too.

02. Create a content marketing strategy

According to Semrush’s survey, 78% of those who’ve been very successful in their content marketing had a documented strategy. You can create an effective strategy for copywriting by choosing 5 to 10 top-level topics you want your brand to be associated with. Then center all of your content around those major hubs, ensuring that you tackle each subtopic one by one.

03. Keep your eyes and ears open for inspiration

There are many places to find content ideas:

Subscribe to your competitors’ blogs and newsletters and follow them on social media

Follow the top publications in your industry

Listen to podcasts and subscribe to YouTube channels that tackle similar subjects

You never know when inspiration might strike with content writing. Staying tuned to what others talk about can help you avoid feeling uninspired or stuck.

04. Come up with an interesting angle

It’s common to take inspiration from other people’s content, but be careful about rewriting what others have already said on a topic. Tune into a variety of sources such as blogs, vlogs, newsletters, social media platforms, podcasts and even print journalism to help fuel your creativity.

05. Write as concisely as possible

You want to unpack the topic fully when you write a white paper or blog post. However, that doesn’t mean you need to hit some magical word count to make it a worthwhile read. Cover the topic fully, without being too wordy.

06. Focus on the user foremost

Although content writing is a marketing tactic, it usually takes a less product-forward tone than advertising.

Joe Stolte of The Tractionology Group suggests the following to Forbes :

“Make the content about the customer. Specifically, make it about what your customer wants and how they can get it. What works really well is to use your marketing to educate your target customer and help them solve real problems in advance of trying to sell to them. This naturally generates goodwill and trust in your marketplace and makes selling much easier.”

07. Format your content for readability

Content design is an important part of content writing. With consumers’ attention spans growing shorter with each passing year, ensure that the content you’ve written first gets noticed, then read. Hopefully, it’ll convert a good portion of users, too.

Even short social media posts can get more views with line breaks, attached images and strategic hashtags. Just make sure that the post’s design doesn’t distract from its overall readability.

08. Give readers a reason to engage

You can add certain assets to your content writing that encourage engagement:

More people will open a post if the headline has powerful words

Supportive imagery can help people understand the content

Actionable how-to steps can make the piece more useful

Statistics, quotes from thought leaders and real-world examples can make content more convincing

09. Proofread your work

A piece of content with an error is like a broken link on a website. While it might just seem like a minor inconvenience, frequent errors can reflect poorly on your brand. Tools like Grammarly can help you proofread your writing before publishing.

10. Use keywords organically

The point of writing website content is to create high-quality, valuable content for your audience. While you should optimize your website’s content with best practices for search engines like light keyword research, alt text for images and internal linking, you should prioritize comprehensively covering the topic.

Related Posts

What is digital marketing? The complete guide

What is brand voice and how should you use it? (+ Examples)

Copywriting 101: The ultimate guide to writing copy that sells

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Home » Building Websites » Writing for the Web | 19 Expert Tips for Writing Online

Writing for the Web | 19 Expert Tips for Writing Online

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The Ultimate Guide to Writing for the Web

We don’t want you to join them.

We’re here to make sure you soar over the common trip hazards, and set you on the path to creating stunning online content. Beat your competition, dazzle your readers, and breathe new life into your website with our in-depth guide.

We’ll cover the most important rules of writing for the web, and bring you exclusive insights from real experts who rely on producing stellar content for a living. 

Even web writing pros can stumble and lose their readers’ interest. Whether you’re starting a blog, writing copy for your business website, or managing social media accounts, this guide will give you actionable advice for improving engagement and increasing conversions.

Our first, unofficial tip is to keep introductions short – so we’d better move on to the good stuff!

Our handy infographic shows all 19 steps you need for writing for the web. Feel free to save it, share it, and go back to it whenever you need some helpful writing tips!

If you prefer a good old-fashioned list, here’s each of the steps again:

Top 19 Rules for Writing for the Web

Now you’re fully armed with our 19 simple steps, read on for a full breakdown of each, plus some exclusive bonus tips from the experts!

Further Information

• Check out our Website Builder Comparison Chart if building a website is your next step – it compares the best builders around!
• Are you going to use our expert web writing tips to start a blog? You might find our review of the Best Blogging Platforms helpful.
• Looking for something a little more specific? Our How to Write a Call to Action guide has some expert tips on creating persuasive copy.

If you’d rather watch than read, our video run-through of our top 19 rules for writing for the web is the perfect solution!

Before You Start

Tip #1: Research Your Reader

Tip #2: Know Your Enemy

#1. Research Your Reader

Before putting pen to paper – or, rather, fingers to keyboard – you need to get inside the mind of your readers. It’s essential to know your audience so that you can grab their interest and fulfil their needs. Ask yourself: why are people coming to my site? What are they looking for?

Once you have the answers to these questions, there’s only one thing to do: give the readers what they want. 

Readers are fickle, impatient, and flighty creatures – use the wrong language, or give them the wrong information, and they’ll be leaving your site before you can say “please don’t go.” Here are a few tips for keeping the customers satisfied:

• Create personas – try to make between three and five personas that represent different sections of your audience. You can do this through interviewing real-life readers, using demographic data from your site analytics, and sneaking a peek at your readers’ social profiles.
• Tailor your writing to your target audience – use the same language as your readers. If you’re writing for an older demographic, don’t use teenage slang words, and if you’re writing for an English or American audience, make sure you’re using the right language and references.
• Don’t stop asking questions – even once you’re releasing regular content, don’t assume you know what your readers want. Keep checking and researching to make sure your readers are happy.

Advice from the Experts

“One of the most essential elements of writing for the web is knowing your audience. Four years ago, we were attracting just over 100 organic visits to our blog per month. In a shift in tactics, we began to write regular, quality, optimised content targeted at the interests of our website visitors, and we now generate 2,500+ organic visits per month.”

#2. Know Your Enemy

Once you know your readers like they’re old friends, it’s time to research your competitors. You need to know two crucial things: who your competitors are, and what they’re doing .

Competitor research is essential for understanding what you need to do in order to get readers to choose your site over anyone else’s.

First, you need to identify your main competitors. Try to list your top ten rivals – if you have no idea, you can find out by Googling your main service, product, or topic, and seeing which other sites pop up the most.

Now you know who you’ve got to beat, settle in for a virtual stake out. Look at what type of content they’re producing – is it videos, blog posts, news stories, or downloads? What’s the level of quality? How frequently are they publishing fresh content?

Once you’ve got a good profile of your competitors, you can ask the most important question: what can I do better? 

Luke Budka , Director at TopLine Comms

“Understand what your prospects are searching for and why they’re searching for it; take a look at the content that appears when you search for what your prospects are searching for; then write better content – in that order!”

More Information

• Interview with Kentucky Native Plants Project : See how this online resource creates content tailored to its audience and market

Don't Scare Your Reader Away

Tip #3: Use Headings

Tip #4: Hook Your Reader

Tip #5: Keep Language Simple

Tip #6: Tell Readers Where They Are

You might have heard of the comparison of web users with wild animals , and that’s exactly what we’re talking about here. Today’s online readers are hunting for information, but they don’t want to waste tons of energy taking down the web equivalent of a giant buffalo. Just like a lion picking out its prey, they are constantly on the lookout for content they can easily digest.

If a reader isn’t happy with what they see, you can bet they’ll be gone in seconds. Harsh, right? Luckily, there are ways you can send all the right messages so you don’t scare your reader away.

#3. Use Headings

The best way to instantly put a reader at ease is to use headings. This gives a clear indication of your page’s content, without the reader actually having to, well, read any of it.

When’s the last time you read a web page from the beginning to the end, without jumping ahead or scanning sections? We bet it wasn’t any time recently.

Headings make it easy for readers to quickly get the gist of your content and head to the section they most want to read. Think of headings like sign posts, catching you reader’s attention and waving them in the right direction.

Headings also make your page look more inviting. There’s nothing worse than being confronted with a huge block of text when you’re browsing the internet!

#4. Hook Your Reader

How do you grab your reader’s attention and get them to read your article, instead of hitting the back button ? You need to create a hook. 

We all love a bit of drama. Controversy, mystery, surprising facts – they all draw us in with one key effect: we want to know more . If you can start your content with a fact, a question, a controversial comment, or even an anecdote, you stand a good chance of getting your readers’ attention.

#5. Keep Language Simple

While in school you’re encouraged to expand your mind and reach for the thesaurus at every possible opportunity, writing for the web is a little different. In fact, it’s quite the opposite. 

You should keep your writing simple – around the level you’d expect 12 year olds to easily understand. That’s right, you need to imagine you’re writing for seventh graders!

Using simple language doesn’t mean “dumbing down” your excellent content. In fact, it can actually take more talent to make simple writing sound good. (At least, that’s what we like to think!)

Simple language is more scannable, makes your content more accessible to a wider audience, and helps people understand your message much faster. 

❌ 1: Writing in uncomplicated, comprehensible language is imperative when creating content for an online audience, due to the reading patterns and habits most often portrayed by online readers, which differ massively from the tactics applied when reading other types of published materials.

✔️ 2: Writing in simple, user-friendly language is key when writing for the web. This is because people don’t read online content like they would read a book.

Which example are you more likely to engage with? Especially when you’re on your phone, checking this article in the spare five minutes between meetings at work? Whether you like it or not, “simple” is the universal language of the web.

#6. Tell Readers Where They Are

Something a lot of web writers forget is that your readers might have no idea what your site is about. Unlike books, there’s no beginning, middle, or end, and your content needs to reflect that.

Never assume your reader has been to your homepage or explored your about page – it’s likely they’ve only just stumbled across your site and expect answers straight away.

If you’re writing a series of connected blog posts or related guides, make sure you link to the previous one so your reader can go back and get some context. If you’re reviewing something, make sure to quickly recap what it is first.

You get the idea. We always start out our reviews and comparisons by briefly explaining what a website builder is, how drag-and-drop works, or what hosting is and why you need it, before getting into the meat of the article.

People who know these things already can skip ahead, but including this information makes sure you don’t alienate any readers who were looking for those answers.

Keep Your Reader

Tip #7: Front-load Information

Tip #8: Be Direct

Tip #9: Use a Conversational Tone

Tip #10: Be Active, Not Passive

Tip #11: Keep It Short

Tip #12: Be Generous With Visuals

Once you’ve managed to grab your reader’s attention, you need to keep them on your page. This is easier said than done. On average, people will only read around 20% of the words on a web page . (So, if you’re still reading this article – congratulations!)

Here are some simple tips and tricks for getting the most out of your readers’ limited attention spans.

#7. Front-load Information

Did you hear that the average human attention span is now shorter than that of a goldfish? We’re more distracted than ever before, losing concentration after just over eight seconds. 

This is why it’s vital to front-load your information , placing the key takeaways at the beginning of your piece rather than waiting until the conclusion.

This isn’t an Agatha Christie novel where you build suspense and give people the answers right at the very end. Instead, you need to give out the most important information as soon as possible.

You may have noticed that at the start of this article, we outlined what we would be covering and then immediately listed the key takeaways. This assures the reader they will be getting actual answers, removes any feeling of being dragged along, and even acts as a teaser.

For example, if you’re writing a comparison piece, don’t wait until the end to reveal the winner. Think about what you’d want if you were the reader – give answers straight away, then encourage them to keep reading to find out the “why” behind your argument.

By giving a summarized version of your content, you can open up your reader’s curiosity – you’ve proven you know what you’re talking about, and now they want to know more!

#8. Be Direct

When one is writing for an online audience, it can be hard to connect. There are so many voices, how do they get their words to stand out from the crowd?

You might be feeling a little confused right now, because we just stopped using direct address. Direct address is where you actually address the reader as “you.” Don’t get muddled up with the ambiguous “they” or the outdated “one” – save that one for the characters in Downton Abbey.

Use “you” to address your reader, use “we” to speak from the point of view of a company, and use “I” for an individual voice. 

This is more direct, and immediately sets up a relationship between you and your reader.

There are exceptions, such as news reports, but on the whole this is an important rule to stick to. Even banking and legal websites use direct language to appeal to their audiences, and you’ll see it all across the web – those “About Us” pages are all using direct address!

#9. Use a Conversational Tone

Question time: do you prefer chatting with your friends, or being lectured by someone using formal, lecturey language? We’re guessing we know the answer, and that’s why we write in a pretty conversational tone of voice.

This doesn’t work for all websites, but if you can use chatty language, we recommend it. Using familiar words, asking questions, throwing in recognized sayings, and inserting some personality can go a long way in engaging your reader.

Think about your favorite brands, websites, and blogs – what sort of tone do they use? Do they make use of everyday language and make their sentences playful? If so, that’s because they’re aiming straight for their target audience and creating a personal reading experience.

And that’s exactly what you need to do. Sometimes, it means bending a few of the rules you learned in high school. This can feel weird at first, but once you get a taste of that freedom, you’ll struggle to go back!

Here are some examples of ways you can make your writing less ‘college paper’ and more ‘catch-up chat’:

• Break up your sentences: You can chop up your sentences a bit. You know, for emphasis. Like we’re doing now!
• Start sentences the “wrong” way: Grammar lovers everywhere, look away, because when writing for the web you can start sentences with “and,” “but,”, “so,” and “because.” Go on, we know you want to.
• Put special sentences on their own line: If you’re making a point, stressing a certain phrase, or want the reader to remember something, put it on its own line. This can also be effective in controlling pace and humor.
• Be a little bit casual: You can use noises like phew , strikethroughs ( like this) , and even share your own anecdotes to connect with your readers. Be careful of going overboard with these, though – ration them carefully!
• Let your voice shine through: Your writing should reflect your company or brand, but that doesn’t mean your own unique style can’t add value. Trust us, your readers will appreciate the personal touch!

These techniques will help your writing sound more human, which in turn will help people connect with what you’re saying. Don’t be faceless – let your readers feel like they know you.

Advice from the Expert

Andy Golpys , Co-founder and Creative Director at MadeByShape

“My first and most fundamental tip is to be yourself and represent the personality of your brand. If you’re an informal agency who is direct and concise – go for it. On the other hand, if you’re a very serious, formal company who wear suits everyday then the language on the site has to represent this.”

#10. Be Active, Not Passive

This is a nifty writing trick that may sound technical but is actually easy once you know what to look for.

It’s time we introduced you to active versus passive writing . To be technical about it, when you write in the active voice, the subject of the sentence performs the action, whereas when you write in the passive voice, the subject receives the action.

That sounds a lot more complicated than it actually is, so let’s use an example instead. Let’s take the famous phrase, “the cat sat on the mat.” This is written in the active voice. If we rewrite it so that it’s passive, it would go: “the mat was sat on by the cat.” Not quite so catchy, is it?

You should always try to write in the active voice. This is because it’s a lot easier for readers to process – it takes less effort for our brains to understand, meaning we’re more likely to read more of it.

The passive voice is much less direct and personal than the active voice, making it more tactful – this makes it useful when emailing a colleague or drafting a complaint.

For example, saying “you didn’t finish the project on time” could lead to some uncomfortable office dramas, whereas “the project was not finished on time” is a lot less accusatory.

Writing in the active voice also helps to keep things clear, concise, and impactful. Passive writing can be vague and wordy, and risks confusing the reader rather than delivering your message clearly.

#11. Keep It Short

It’s one of the main rules of writing for an online audience: you need to get your point across in as few words as possible . Long sentences may have worked in the hands of Ernest Hemingway and James Joyce, but sadly they’re a big no-no when writing for the web.

And it’s not just sentences, either. Simple words, short sentences, and snappy paragraphs are the golden trio of successful web writing. 

Short sentences and paragraphs help you stay concise, and stop your reader drifting off halfway through your point. It’s all about keeping your reader’s attention and making the most out of every word.

A great way of testing whether your web writing is too wordy is to use a readability tool. These scan your work and pick out words and sentences that are too long.

We’d recommend Readable , which you can use for free. It’ll tell you which words and sentences are too long, where you’ve used the passive voice, and even whether your tone is more formal or conversational. You also get an overall grade – aim for a B or above.

#12. Be Generous With Visuals

Articles with images get 94% more views than those without. Yep, it’s not just your writing that’s important when you’re creating online content – you need visuals, too. 

Whether it’s photos, videos, infographics, or diagrams, visuals help people process information and grab their attention.

Why are we so drawn to images? Well, our brains are pretty much hard-wired for visual processing, meaning humans find it easier to process images at high speed than text. So, pictures aren’t just there to be pretty – they’re essential for keeping your reader engaged. 

Try to use images that are relevant to both your topic and your target audience. For example, if you know you’re writing for college students, don’t use images of pensioners enjoying their retirement.

You don’t have to spend a lot (or anything at all) on professional images. You can download free, high quality images from sites like Unsplash, or pay for credits from Adobe Stock.

A good way to up the impact of your visuals is to use pictures of people. It’s been found that people pay more attention to images with faces than those without – for example, photos of people on Instagram are 38% more likely to receive likes than faceless pictures!

Faces help to create feelings of empathy in your reader, and can even influence where your reader directs their attention.

Eye-tracking studies have found that we follow the gaze of people in images. So if you’re trying to get your readers to pay attention to a subscribe button, for example, this could be a good tactic to try out!

Don't Leave Anyone Out

Tip #13: Write for Screen Readers

Tip #14: Layer Your Writing for Skimmers and Scanners

Tip #15: Leave Out Jargon

The internet is there for anyone and everyone, no matter their technical ability or experience. When you’re writing for the web, you need to make sure your wonderful words are suitable for everyone to enjoy!

#13. Write for Screen Readers

A screen reader is a program that takes on-screen content (such as text, images, and links,) and puts it into a format that people with visual impairments can easily take in, such as speech or Braille.

It’s important to remember your writing won’t just be looked at by your readers – below are some easy things you can do to make your content more accessible to all types of readers:

• Structure your headings – screen readers often use headings to navigate pages, so make sure you’re being clear and structured with your page’s layout. A structured system would be H1, then H2, then H3, then back to H2 if needed. Don’t jump around between H1 and H6, for example, as this will be confusing for a screen reader.
• Be descriptive in your alt text – when you can’t see an image, you’re reliant on descriptive alt text (the image’s description, which will appear when you hover over it) to tell you what the picture is showing. Alt text is important for SEO too, so you should be doing this anyway, but make sure it’s giving users the full picture.
• Make your links clear – think about whether your links make sense on their own. “Click here” doesn’t give any idea of where the user might end up!
• Be careful of autoplaying videos – if a screen reader is turning text to speech, and then a video starts autoplaying on your page, it’s going to be confusing and unhelpful for the user. At least provide an option to turn off autoplay.
• Don’t be vague – be careful and think about if your page will make sense to someone who can’t see it. For example, in forms don’t just say “Tick box to confirm you have read this.” A screen reader may have skipped the form – instead, reiterate what the user is agreeing to, such as: “Registering now will confirm your attendance. Tick box to confirm you have read this.”

Why not try navigating your site with a screen reader yourself? This will give you the best idea of how accessible your content is to visually impaired people, and show you where you’re acing it already!

For more information on what you can do to make your site more accessible, read this article: I Used the Web for a Day Using a Screen Reader

#14. Layer Your Writing for Skimmers and Scanners

It’s sad, but true – not everyone is going to settle down with a cup of coffee, put their feet up, and read your piece from beginning to end. Most of your readers will be skimmers or scanners. 

Skimmers and scanners are looking for particular information, as quickly as possible. Skimmers are trying to get an overall feel for what the page is about, and if it’s something they’ll enjoy or find useful. Scanners pay a bit more attention – they have a specific question in mind, and are on the hunt.

‘How dare they treat my writing like that!’ you might be tempted to shout – but don’t. Skimmers and scanners deserve a great reading experience, especially as they make up the majority of your audience.

We’ve outlined a few key things you can do to make your text ‘skimmable’ and scannable. (And we’ve put it in bullet points, for all you skimmers and scanners out there!)

• Use headings – again, headings are your best friend!
• Use bold – use it sparingly to highlight key facts or important phrases
• Use white space – white space surrounds paragraphs and images. It’s important to break up your page and let your text breathe – it lets your reader’s brain breathe, too
• Use lists and bullet points – they’re easier for readers to digest!
• Use boxes – you can break important information into boxes to draw the reader’s attention

Don’t feel like all your detailed, in-depth copy is going to waste, however. If nothing else, Google smiles on quality, long-form content, so creating beautiful web writing will help your site rank well.

#15. Leave Out Jargon

Just. Don’t. Use. Jargon.

At least, if you can avoid it!

There’s no way to lose readers faster than making them feel stupid with niche technical terms.

There are times when it’s unavoidable to use jargon, especially if you’re writing about tech, medicine, or business. Here at Website Builder Expert, we write about website builders, hosting, and even coding – we’re no strangers to jargon!!

When you do have to include jargon in your writing, make sure you always explain it clearly for your reader first. The first time you use an acronym or abbreviation (for example, SEO,) give the proper name and explain it so your reader knows what you mean.

Never assume your reader knows what you know. That way, you don’t exclude anyone who may have missed the jargon memo.

(Oh, and SEO stands for Search Engine Optimization, just in case anyone was wondering.)

Post-Writing Tips

Tip #16: Proofread Properly

Tip #17: Don’t Neglect Your Microcopy

Tip #18: Take Care Over Your Metadata

Tip #19: Say Hello to Social Media

The sad news is that’s all for our tips on writing your actual web copy – but the good news is the fun doesn’t end there: we’ve got four more steps for you to master so you can dazzle your audience. 

You’re so close to becoming a web writing master, so we’ll get straight to it – there’s no time to waste!

#16. Proof-read Properly

Read your writing through. Then read it again. Then take a break, have a coffee, go for a walk, and clear your head. Then read it through again .

Proof-reading is a crucial step. If any spelling mistakes or errors sneak through into the final version, it can seriously impact your reader’s trust in what you’re saying. It doesn’t come across as professional or reliable!

We recommend getting at least one other person to read through your work before publishing. It’s good to get a fresh pair of eyes as it’s easy to become blind to any small errors when you’ve been working on a piece for a while.

#17. Don’t Neglect Your Microcopy

Microcopy describes the small bits of copy that help users navigate a website. Error messages and link buttons are both examples of microcopy.

Below are our main tips for crafting good microcopy:

•  Address your reader’s concerns – you’ll see this on subscription forms when companies promise not to spam you or share your data.
• Be specific – with error messages, don’t just say “form incorrect, please try again.” Instead, be specific, and give an exact suggestion: “Your password is incorrect.”
• Provide action – microcopy can be the last barrier between your reader and the exit button. Always give them a next step – for example, if they can’t log in to their account, provide a link to recover their details or get help.
• Keep it short – it’s called microcopy for a reason!
• Follow through – button labels should match what happens when the user clicks on it. Users shouldn’t receive spam if you’ve promised no spam. Build trust by following through on your promises.

Microcopy is small but mighty. Don’t underestimate its power to impact your user’s decisions – good microcopy can be very persuasive, while bad microcopy can have your readers running for the hills.

Hannah Whitfield, Content Manager at Website Builder Expert

“Word for word, your website’s microcopy is its most important content. It helps your users navigate through your site, and builds trust to enable them to take the desired action (or, ‘convert’) with confidence. Take the time to get it right. Look to brands you admire for inspiration, and use tools like Optimizely and Hotjar make sure you’re always testing, learning and improving.”

#18. Take Care Over Your Metadata

Metadata may sound like one of the robots from the Transformers films, but it’s actually just the page information that displays on the search engine results page.

It’s important to pay close attention to your metadata, because it affects how well your site ranks in the search results, and also impacts how many people choose to click through to your website, instead of the results listed above or below!

When you search in Google, you’ll see a meta title and meta description appear. The meta title is the blue heading which you click on to visit the site. The meta description is the little paragraph that appears underneath to tell you a bit about the page.

Meta Titles

Your meta title needs to be short and clearly tell the user what to expect from the page they’re about to visit. You should include your keywords in the meta title to help your page rank higher.

Your meta title shouldn’t just appeal to Google, though – you also need to persuade users to click on your link. There are a few tactics you can use to make your meta title more appealing and eye-catching than your competitors’, including:

• Use numbers – using numbers is especially good for guides, for example, “How to Get Your Dream Job in 5 Easy Steps.” It’s a good idea to use odd numbers when you’re trying to catch people’s attention – don’t believe us? Check out this case study on Odd vs Even Number Psychology .
• Use power words – carefully choose relevant power words to build trust, ignite curiosity, and generally make people want to click on your link. Example words include “amazing,” “exclusive,” “save,” and “top secret.”
• Include the date – you don’t have to do this, but it’s a good way of showing people your content is current and up to date.

Meta Descriptions

Unlike meta titles, meta descriptions don’t directly affect your rankings in the search results. However, they have a massive impact on whether people want to visit your page , so it still deserves love and lots of attention.

Meta descriptions shouldn’t be too long, but you want to cram lots of persuasiveness and information in there to entice visitors to your site. Be clear what the page is about, hint at what the visitor will find, and try to throw in a call to action as well , such as “start your blog today.”

#19. Say Hello to Social Media

We’ve come to the last step in our guide to writing for the web. Social media is a great place to share your writing with the world, but it’s also a platform that involves its own writing rules and pitfalls.

You shouldn’t try to share across every social platform that you can . Instead, pick the best ones for you and your target audience, and commit to producing some quality content for those channels.

It’s usually pretty obvious how you should write on social media – for example, everyone knows to keep it short on Twitter because it actually caps your character count – but there are a few little tips we think might help you out.

The first is to keep hold of your voice. Whether you’re an individual blogger or writing for a large corporation, your voice needs to be consistent across all your channels. That includes your site’s content, emails, and social media (get the most out of emails by learning how to increase your email open rate ).

The second is to keep your posts relevant. If you’re a legal firm, be careful about sharing cat videos or using abbreviations. Yes, these things are widely accepted on social channels, but aren’t so accepted for serious brands.

The third is to know exactly what you want to get out of your social media posts . Do you want to gain followers? Get people to click through to your website? Encourage existing followers to convert? Having this goal in mind will help focus your posts and keep your sharing relevant.

Writing for the Web: Roundup

Congratulations! You are now a fully fledged web writer, ready to create your own quality online content!

We’ve skimmed, scanned, dipped, and dived through the 19 steps you need to follow to beat your competitors and dazzle your readers. Let’s have a quick refresh of those steps.

Top 19 Steps for Writing for the Web

• Research your reader
• Know your enemy
• Use headings
• Hook your reader
• Keep language simple
• Tell readers where they are
• Front-load information
• Use a conversational tone
• Be active, not passive
• Keep it short
• Be generous with visuals
• Write for screen readers
• Layer your writing for skimmers and scanners
• Leave out jargon
• Proof-read properly
• Don’t neglect your microcopy
• Take care over your metadata
• Say hello to social media

From those early days of researching your readers all the way through to sharing your work on social media, you’ve come a long way.

We can’t wait to see what you’ll do with our tips – you’ll even come up with your own expert tips as you start to write your own web content. If you want some more advice, check out our copywriting techniques for actionable advice on writing better headlines, introductions, and more.

Now go forth and write, but come back to let us know how you get on!

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How to write amazing content for a website

by MarketKeep | MarketKeep

18 Tips on how to write content for a websit e

If you operate a small business website you understand the importance of writing creative and attractive content for your site. If you are just starting out though, you may be asking yourself well how do you write content for a website? What separates the pages that rank from the pages that don’t? Successful content appeals to two audiences. Your target audience and the search engines that crawl it. Catering to both can be intimidating, but it doesn’t have to be. 

Here at MarketKeep, the digital marketing agency for small businesses, we have compiled a list of helpful tips on how to write content for a website. These tips will help to enhance the appearance of your site. Increase your readability score, and help with your overall search visibility online. If you follow these tips when writing your website’s content you should be able to reap the rewards of quality content writing, and better user engagement.

Our 18 Tips on how to write content for a website

Do not plagiarize!

When you are starting a new site from scratch it is helpful to look at other websites and see how they have developed their sites. It is not helpful to copy them though. Plagiarizing content from other websites will only end up hurting you. Search engines will penalize your site, or even remove it from their search engines. Instead, take a few minutes to figure out what you really like from the sites you have visited. Write down some notes and form your own opinions. Not only will help you avoid an SEO penalty, but you will create original content in the process. 

Avoid run-on sentences

Short and sweet sentences are best online. It is easier to read for humans, and easier for search engines to understand. If you have a lot of content to share break it up into easily scannable chunks.

Use the K.I.S.S. Method 

Don’t overcomplicate things by trying to use fancy words. Use the K.I.S.S. method, and just keep it simple stupid. The best advice we ever received was to write at an 8th-grade level. That way whoever visits your website will be able to fully understand it, and it will increase your user engagement.

Don’t write never-ending paragraphs

Try to keep your paragraphs short too. Remember most website visits now happen on a mobile phone. Keep your paragraph lengths short, and your sentences even shorter. Try to incorporate bullet points, lists, and images to help break up your text and make it more user-friendly. 

Keep it fresh

Don’t write about the same topic in 100 different ways. Try to write content that users will appreciate and want to engage with. 

Avoid selling yourself

One of the most important things you will learn about how to write content for a website is to avoid over-selling yourself or your site. High-quality content involved a delicate balance of promotional and non-promotional content. A website’s goal is to promote what you are offering, but not in a way that beats it over the head of your users. Provide your target audience with value. If you create informative content that they can appreciate, you will start to see reoccurring website traffic. 

Write for your target audience

Write content that your target audience is searching for. Make sure to write content that meets the needs of your site visitors, and is information they are looking for. If you do this your website visitors will turn into long-time customers. 

Don’t steal photos online

Finding images you found online and putting them on your website without permission is a terrible idea. If you take photos yourself, if you can’t there are plenty of free online resources such as pixabay , Shopify Burst , or stocksnap.io . 

Have a goal for each page you create

When you develop content for your site, think about the goal your user should have. Are they supposed to purchase a product of yours? Should they sign up for a newsletter? Make sure to write your content in a way that points them in the right direction, whatever that end goal may be.

Avoid ban anchor text

Have you ever been to a website that has a bunch of “click here” links littered throughout the site? Avoid those at all costs! If you want your website visitors to click on a link do one of two things. 

• Create a clickable button
• Create an anchor text that is descriptive, inviting, and useful

Use Call to Actions

Just like anchor texts, a CTA is an inviting button, link, or image that encourages a site visitor to participate further with your website. If you write great content, but don’t have any Call to Action what is the point? CTA’s are effective in converting visitors into consumers. 

Organize Your Thoughts

Sounds silly write, but the worst thing you can do is just to start writing. Take some time to create an outline for your website page, post, or blog. Have a strong sense as to what you want to say, and organize it in a way that will meet your intended goal.

Write for humans not bots

Remember in the very beginning how we talked about in order to write content for a website you need to have a delicate balance between writing for humans and bots? Well, when in doubt write for humans! In the end, humans are the ones who end up converting into customers. 

Get creative with your layout

Try to use items such as bullet points, numbered lists, engaging headers, and images to help break up text. It will make your website page look more interesting and readable.

Write content users need

Ask yourself this question, how can your services or products help a consumer out? Why should they turn to you? Provide your customers with the answers they are looking for. Remember you are the expert so your website visitors will expect to find some answers! 

Organize your paragraphs

You should have only one idea or key element per paragraph. Each paragraph should start off with the subject, and only that subject.

Pages should be easy to scan

Most website visits only last a few seconds. Make sure to leave an impression fast! Create content that users can find instantly and not have to dig deep to search for.

Review Your Work

Remember to look over your work before publishing your content. Look for errors or missing information that needs to be added. 

About MarketKeep

MarketKeep is a digital marketing agency for small businesses and start-ups based in Towson, Md. Our goal is to help small business owners plan, place, and optimize their digital marketing strategies. MarketKeep is proud to offer our clients the following services:

Website Design –  As a website design company we build websites that represent you and your brand and instantly builds a connection with your customers online. To learn more about our website design capabilities please contact our website designers.  

SEO Company –  As a Maryland SEO Company , we partner with small businesses to help grow their organic presence online through on-page, off-page, and reputation management techniques. To learn more about our SEO services for small businesses please contact our SEO team . 

Pay Per Click Experts –  As your SEM Agency MarketKeep will plan, place, and optimize your SEM campaigns so that you are maximizing your SEM campaign. To learn more about our SEM Services please contact our SEM team . 

Social Media Management –  Tired of running your social media accounts on a daily basis? Not sure what to post? As your Social Media Marketing Assistants MarketKeep will plan, place, and optimize your social media strategies. To connect contact our Social Media Management Team today. 

Local SEO –   So many of us rely on our phones to find businesses and products that are close by. Don’t miss out on an opportunity to connect with customers in your backyard. As a Local SEO agency MarketKeep helps to position your business online to acquire Local SEO searches. Learn more by contacting our Local SEO Agency Team . 

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• How To Get A HVAC Contractor To The Top Of Google Maps
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Top 11 Websites for Freelance Content Writers to Make More Money

Are you looking for the best sites for freelance content writers? You’re in the right place.

You’ll discover 11 of the best websites for freelancer content writers where you can find content writing gigs to make money as a freelancer.

Having started a career as a freelance writer, you have all the reasons to rejoice because this is the type of profession that puts you on the driving seat of your life. While you can hope to keep a perfect work-life balance as a freelancer, there are a lot of other exciting facets associated with it. For example, you can become a full-time traveler or a digital nomad.

Content writing for the web is a great and very popular way to earn money online. A lot of college students have found a good source of income in the work of content writing. There are many such people who have made content writing their full-time work. Anyone who has good writing skills and a good hold on English language can get into the work of content writing.

If you wish to be a content writer then it is important for you to know those websites which offer work to freelance content writers. Following are some of the best freelance websites for content writers.

11 Best Freelance Websites for Writers

Table of Contents

1. Fiverr.com

2. flexjobs.com, 3. upwork.com, 4. peopleperhour.com, 5. guru.com, 6. textbroker.com, 7. problogger.com job board, 8. freelancer.com, 9. freelancewriting.com, 10. crowdcontent.com, 11. contentwriters.com, faqs | websites for freelance content writers, final thoughts about top websites for freelance content writers.

Fiverr is best known as the biggest marketplace for freelancers. You get everything for $5 (so cheap, right?). That’s why it became so popular.

If you are just starting out and looking for quick ways to make money online as a freelance writer, Fiverr is for you.

How to get started as a freelancer on Fiverr?

Step 1: Sign up for free by using this link . Sign up for free, set up your Gig, and offer your work to our global audience.

Step 2: Set up your gig (you can start offering your writing services, pick a price)

Step 3: Start earning money as you go. Here also just like Upwork, you need positive feedback in form of reviews to attract more clients. You can also use Fiverr to upsell.

How much do they charge?

It’s free to join Fiverr. There is no subscription required or fees to list your services. You keep 80% of each transaction and the rest 20% goes to Fiverr pockets. For instance, if you made $100 from a client, you get $80 and the rest goes to Fiverr as a service fee.

Gigs can be confusing if you hear about them the first time, On this Fiverr seller page , you can find various valuable resources about Fiver Gigs (How to create them, Manage them, Make money with them, Different Gigs categories, etc.)

Recommended: Fiverr Best Alternatives Worth Trying in 2024 Read: Fiverr Reviews 2024: Is Fiverr Legit & Safe?

Are you looking for remote work as a freelance writer? Then, you should try Flexjobs as it is one of the best platforms for freelance content writers since 2007. You’ll find full-time and part-time jobs in over 50 career categories.

How to get started as a freelancer on Flexjobs?

Visit this page to register for an account on Flexjobs. You can get started as a freelance writer by paying as little as $6.95 to start finding writing projects. 

How much do they charge on Flexjobs?

If you’re a freelance content writer who’s searching for jobs on Flexjobs, you should subscribe to Flexijobs to get unlimited access to every job you find on the platform.

Here are their subscription plan details.

• For 1 week subscription, it costs you $6.95
• For 1 month subscription, it costs you $14.95
• For 3 months subscription, it costs you $29.95
• For 1 year subscription, it costs you $49.95 (best value)

The best part? Their premium subscription plans come with a 30-day money-back guarantee. So if you’re not happy with their platform, you’ll get a refund!

With their premium subscription, you’ll get the following benefits as a job seeker;

• Unlimited access to every job
• Access to email alerts when new jobs are posted on their platform
• Access to a personalized portfolio where you can upload resumes and work samples to attract high-paying clients

Let me tell you one thing: finding best freelance website for writers is hard. There are so many freelance sites out there that don’t even pay well or ditch you. That’s the reason why most freelance writers are afraid of taking up jobs online.

If you’re one among them, don’t worry, Upwork is one of the best freelance websites for writers. Not only for writers, it can also be used by designers, marketers and everyone else who are looking for freelance work.

Upwork formerly Elance is a popular online freelance platform that’s used by millions of people worldwide.

How to get started as a freelancer on Upwork?

Step 1: Click here to sign up for Upwork as a freelancer for free.

Step 2: Start picking the topics that you’re interested in. But before that make sure to fill your profile with your name, description, experience, photo etc. This makes it easy for you to find clients quickly.

Step 3: Start earning money (ask your friends and family to hire you when you’re just starting out and ask them to give a positive feedback so you get better work in the long run).

If you’re someone who wants to start using Upwork as a freelance writer, here are some quick tips for you.

1. Always make sure to ensure that the clients’ payment methods are verified. You’ll see a “verified payment” tick for every client.

2. If you’re starting out, make sure to use Upwork’s desktop app and work diary that tracks your time and takes snapshots of your screen to avoid any conflict at payment stage. This is a must if you want to avoid headaches later.

How much does Upwork charge for freelancers?

Freelancers pay a service fee of 5% to 20% based on their lifetime billings with a specific client. Here’s the breakdown of how Upwork charges for those who are doing freelancing on their platform.

• You pay 20% for the first $500 billed with the client across all contracts
• 10% for total billings between $500.01 and $10,000
• And when total billings with the client exceed $10,000, a 5% fee is charged

Yes, 20% is a lot of service fee but mind you, it eliminates a lot of competition by giving you a great edge of getting high paying clients.

Getting the first client on Upwork is a tough job, but once you get your first gig, the road onward will be straight and smooth. This resource will be a great help to land your first content writing freelance job on this platform

People per hour is another great site for freelance writers to find writing jobs online.

There are 3 multiple ways to use this site to find freelance work as a writer. You can use Browse Hourlies, fixed price offers ready to start immediately, post a job and let people find you.

How to get started as a freelancer on People Per Hour?

Step 1: Click here to sign up for free.

Step 2: Once you create an account, start browsing jobs. You can pick anything from designing to writing to SEO.

Step 3: Send proposals or accept proposals from those who already have posted jobs relevant to your choice. Finish their work and get paid!

0% commission fee for life. You can also freely use Escrow and invoicing system and all of your messaging, invoices and statements in one place.

Check out online paying jobs offer flexible hours, allowing you to manage your workload and earn an income.

Guru is an incredible platform for freelance writers to find thousands of content writing jobs.

This platform is extremely easy to use and businesses can search for freelancers or post a job and receive proposals straight from the homepage without any hassle.

How to get started as a freelancer on Guru?

Step 1: Click here to sign up for free and create an account to start finding freelance writing jobs.

Step 2: Click on Find a job to search for content writing jobs and click on any job offer that interests you.

Step 3: Send a proposal, start working on your job posting to get paid.

Quick tip: Always make sure to carefully analyse the buyers profile. Check if they are using Guru for the first time. If they look fishy, never accept their jobs as you might not get any money!

The only fee you are responsible for is a 2.5% handling fee when paying an invoice.  However, Guru offers 3.5% Cash Back when you pay using check, e-check or wire transfer to help offset this fee.

Freelancers usually pay between a 4.95%-8.95% transaction fee, deducted from their earnings. So let’s say if you’re making $100 from a client, you usually get around $90 (better than Upwork!).

TextBroker is highly targeted freelance website. For example, it doesn’t operate in India. Textbroker ensures that authors come from the target countries for each platform to provide high quality content to its customers.

For example, textbroker.com only permits U.S. based authors (they have to verify their US citizenship while signing up to create an account).

How to get started as a freelancer on TextBroker?

Step 1: Click here to register for TextBroker (it’s free to join) and make sure to verify your country’s citizenship.

Step 2: You need to submit a writing sample of 200 words (then you’ll get a rating out of 5 stars based on your writing).

Step 3: You can start accepting writing gigs based on your rating. Level 5 star rating gives you around $70 per 1000 word article and level 1 star rating gives you around $13 for the same article.

The great thing about using Textbroker is, it pays you for your articles as soon as the client accepts them. You can request a weekly payoff as soon as you’ve earned $10 or more.

Unlike other freelance websites, TextBroker has fixed pricing for various ratings (ranging from 1 to 5) which you can find on their site. Apart from that, you’ll have to pay a nominal 0.35% as a service fee for every dollar you make. That means you pay $3.5 to TextBroker if you get a client to pay you $100. It’s as simple as that.

Last but not least, Problogger job board is an excellent community where you can find hundreds of writing gigs to make money as a freelance writer.

The best part is, you get quality leads and you don’t have to pay anything (no Problogger commission or monthly fee). You can also subscribe to their email list with the job alerts by mentioning the keywords that you want.

How to get started as a freelancer on Problogger job board?

Step 1: Click here to start looking for writing gigs on Problogger job board.

Step 2: Pick the projects that you really like. Search for the job search form with the keywords that are relevant to your skills for better results.

Step 3: Read the instructions and start pitching the job creators to start making money from writing gigs.

If you’re a freelance writer, you don’t have to pay even a penny. It’s completely free. Incredible, isn’t it? Just go to their job board, find a job that you like and follow the instructions that the job creator gives you. Mostly they tell you to fill a form to submit your details (such as showing your previous work and discussing what you would like to get paid for the project).

This website is not only meant for freelance writers but for freelance web developers, designers etc. Though, it does not specialize in writing field, you can get a lot of writing projects on this website. People who wish to get projects from this website need to make an account here and bid for the projects they are interested in. Writers who bid lowest and offer to do the work in least time often get the projects.

How to get started?

Step 1: Click here to sign up for Freelancer

Step 2: Find projects that you are most interested in and apply for them

Step 3: You need respond to buyers bids by placing bids in terms of completion time, bid value, experience and through a sample of their writing. If you have placed a bid and the buyers find you competitive for their kind of writing project, they contact you through freelancer’s message box.

This is another great website for those people who wish to get writing work. It is very easy to use for all the people. Here, you can expect to get writing assignments from buyers living in different parts of the world. It is easy to register on this website and it takes very small time. Due to great opportunities for writers and loads of writing assignments, this website has become very popular among writers.

Crowd Content is one of the best platforms where you can get access to thousands of great freelance writing jobs with twice-weekly payouts. You can offer a ton of content writing services ranging from article writing services to ebooks to ghostwriting, newsletters, and so on.

How to get started as a freelancer on Crowd Content?

There are just 3 steps involved in getting started as a freelance content writer for Crowd Content.

Step 1: Firstly, you need to create an account. Visit this link to find instructions on creating your account. If you’re seeing a waiting list, you can also mail them at [email protected] . 

Step 2: Once your application is approved, you’ll get access to work. Then, you’re required to write between 50 and 200 words (depending on the application type) to show your writing skills . 

Step 3: Then, you’ll be provided with a rating between one and four stars based on the quality of your application. Once a client approves your work, you’ll be paid the following payday (payment comes twice a week).

How much do they charge on Crowd Content?

They don’t charge anything as it’s completely free to join and become a freelance writer on their platform. That being said, writers from the US, UK, Canada, Australia, New Zealand (or similar countries) will have better chances to get approved as a freelance writer.

If you’re looking for paid writing assignments, ContentWriters is one of the best platforms for freelance content writers. You can pick writing projects from various industries ranging from travel to finance to technology, sports, and more. 

How to get started as a freelancer on Content Writers?

You can visit this page to sign up for a writer account. If you see a “not accepting new applicants right now” message, you can alternatively, you can also email at [email protected] or give a call at 800-891-0553 to speak with their Writer Team.

How much do they charge on Content Writers?

It’s completely free to sign up as a freelance content writer and your payments for completed assignments will be sent directly to your PayPal account on the 15th and 30th of each month.

Recommended resources around making money:

• Websites that pay in 2024: 10+ websites for getting paid online
• How to earn money online in india for student in 2024
• Top list of get paid to blog sites for writing guest posts
• Best fiverr gigs to make money from home as a student
• Best Ways to Generate Income Using AI

I have applied my 10 years of blogging experience to conclude the top 11 websites for freelance content writers. So explore the above-mentioned sites, I am pretty much sure you will get the work you have been looking for.

Though this is the well-researched list of freelance content writing websites, for a beginner, I would highly recommend you to start with Fiverr.

For me, the best practice is to check out the top 10 links on Google and then come up with the best version of content covering all the aspects in the best way.

In most cases, you will be paid per word via a suitable payment channel like PayPal.

Though it all depends on your capabilities and the pace you can write at. Still, if you are a beginner you can earn around INR 9000 – 1000. And if you’re an experienced freelance writer you can earn from INR 20000 to 30000.

Most of the websites I mentioned above work in both ways. You can either sign up as a freelancer or employer. So simply create an account as an employer and start finding a content writer for you.

Kick start a writing career in style.Even if you are an established professional, there is a lot yet to be explored with these best freelance websites for writers. Get in and see which of these works for you!

Fortunate you are if you have found some good and professional clients at the beginning of your writing career because that anyways leads to a constant flow of work and assured income. This is something that is bit challenging for many newbie writers or those who are yet at the entry level. Nobody starts a business to fail and so it is with freelance writing. Therefore, it makes sense ending up with high paying clients, consistent assignments and projects that improve you as a writer.

Let us also know which of the top websites for freelancer content writers are best for people in the comments below.

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Reader Comments (19)

I am a newcomer to the content writing game. Came across your blog while looking for good sites to try out freelancing work. Thanks for your valuable insights to each site. I will be trying them soon. Cheers!

Hello, I am a content writer who opened my blogging career on freelancer.

Definitely, a thorough list of some of the best and most useful websites for freelancers.

Thanks Yatin Dhiman

I am a big fan of Upwork and found it very easy to manage and start making money from it. eastsidewriters.com is also a good site to look out for some content writing projects?

Thanks for sharing these great lists of freelance sites.

Which is your primary and favorite place to outsource content writing.

and How much it cost for 2000k words.

finally how you optimize it..

I started my blogging career as a content writer on freelancer.

Indeed, a well-researched list of some of the amazing websites that help freelancers to get work and paid well.

Thanks Amit Garg

Thank you, thank you so much. This is detailed blog – actually I was looking for this as I have started doing full time freelancing and it’s been so tedious and tempting altogether to search for everything related to content writing services in freelancing (remote). Recently, someone suggested me Upwork and Freelancer but that’s not it – I needed to find few more sites too – just to compare and know the difference between these all. Wow, article. Have been in my bookmark now. 🙂

These websites are extremely competitive and it would be difficult for writers in their initial phases to earn money consistently. A good place to start would be websites like

1) Content-Kart.com 2) Constant-content.com 3) godotmedia.com

Maybe you should add a section for websites that are not very competitive

Hi Shilpa, glad you added few websites to the list, I’ll definitely check them out and if they are really useful for our audience, I’ll consider adding them in the future. Again, thanks for listing out!

These are the top sites which are flooded by all kinds of freelancers from around the globe and their popularity means nothing if you can’t earn. I`d rather advice new low competitive freelancing platform for beginners. Beesy.pro and Craigslist are totally free, partimerz has a symbolic charge and all of them are good if you want to work, not only search for it.

Thanks for sharing these great list of freelance sites. I am a big fan of upwork and found it very easy to manage and start making money from it. Textbroker is also a good site to look out for some content writing projects.

Hi Mahendra, glad to know that you’re already using few of the sites listed above for freelancing work. Remember one thing while the above mentioned sites, just because a skill has a higher demand or pays well than the others doesn’t necessarily mean it’s the best path to follow because there are so many people who are offering $5 services, so you need to really hone your skills to be able to find high paying clients.

Great websites for freelance work!

I like upwork and fiverr. I like all of them, to be honest. You can always find new clients anywhere.

The key is presenting yourself and your portfolio in a professional way. You also have to be quick witted and also work to become a smart marketer to sell your services.

Thanks for sharing this list man!

Hi Freddy, glad to see you around here, one thing I like about most freelancing sites mentioned above is that, they all provide you a ton of customers list that you can use to quickly make money by offering your services. Upwork is definitely a great source for freelancers to find great customers and yes as you said, you need to work smarter if you want to find high paying gigs. Thanks for stopping by.

Hello Anil, Thanks for sharing these great list of freelance sites. I am a big fan of upwork and found it very easy to manage and start making money from it. Textbroker is also a good site to look out for some content writing projects. Thanks for sharing these great tools.

Yes agree that Upwork is a top notch site for freelancers and way better than most of the other platforms such as Fiverr where there’s just too much noise. The good thing about using Upwork is that you can choose the Free or Pro Membership options, depending on how often you plan on using the website. Free is upto 60 “Connects”/month, currency you pay to submit proposals to potential clients. For $10, Pro is 70 “Connects” and you get a personalized url, as well as some average insight into how much people are offering to charge on each job, so you can use those plans smartly to make more money through upwork.

Great Post! Thank you for compiling this.You can add Text-Writers as good source of earning for writers.It is an online platform that bring freelancers writers and business under one roof.

I haven’t yet heard about and thank you for the suggestion, I’ll definitely have a look at it and if it sounds like a great deal for freelancers of all kinds, I’ll definitely include it to the list. Thanks for stopping by and let me know if you’ve any more suggestions.

I am a career coach. Recently I worked with a few clients who were looking for mid life career change. After six to eight month effort, they established themselves as a freelancer in content writing, drawing categories. I found Fiverr.com is the best way to establish as freelancers.

Hey Alta, Fiverr is a great place if you know how to approach clients with your gigs and if you’re just starting out, you can find thousands of customers who are interested in your services as Fiverr is one of the biggest online platforms where people find cheap services. That being said, it usually don’t provide you much profits when compared to other sites like UpWork. You can also check out the remaining site mentioned above for finding the freedom to work when you want, from where you want. All the best.

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The 11 Golden Rules of Writing Content for Your Website

• Website Tips
• February 6, 2019

Capturing readers’ interests with good website content can be really challenging. Most visitors will spend just a few seconds on a web page before deciding what to do next.

Good website writing is the key to beating these odds. Well-written content that’s optimized for the web rises to the top of search results and holds readers’ attention.

Some writing tips apply regardless of whether your text appears on screen, in print, or carved into a pyramid wall. Other tactics are especially relevant for professional writer/author websites and online stores . Follow these 11 principles to make sure your website content gets the attention it deserves.

Learn how to start your website today!

1. know your audience.

It sounds simple, but so many writers put pen to paper—or finger to keyboard—before thinking about who it is they’re trying to reach. Before drafting content, ask yourself these questions: Who is my primary audience? What about a secondary audience who can influence and inform my primary audience? How will they find my site online?

For example, say you’re creating a coaching website or an online portfolio . Your primary audience might be existing clients. However, your secondary audience is much broader and could include other professionals, reporters, or anyone who might need your services in the future. You’ll need to make sure your content is both accessible and interesting to all of these audiences. What kind of questions might these groups ask about a particular topic? Where are they most active online? What kind of information do they need?

Audiences find web content through many different paths—social media sharing, links from other websites, email sharing, and search engines . That last method is especially important when you write for the web. Text could be extremely well-written and informative, but if it’s not optimized for search engines, chances are few people will find it. Think of your audience again: what search terms would they type into Google? If you’re posting a resume online or making a website for your freelance work , what kind of jobs are you looking for? Make sure to include those terms in headlines and sub-headers.

2. Follow the “inverted pyramid” model

Web readers have short attention spans—they’ll decide whether your site has the information they need in seconds. Structure your content like an upside-down pyramid or cone. The most important messages go at the top of the page. Then, gradually drill down to the more specific, supporting information.

For example, say you’re creating a web page about a conference. The most pertinent details—a description of the theme, date, and location—would appear at the top of the page. Supporting details like speakers and their lecture topics would follow. The less important information—such as conference organizers, the history of the conference series or a list of related resources—would appear at the bottom of the page.

Bring your business online with Jimdo.

These two graphs helped guide our own  website makeover  and can help you conceptualize the structure of your site.

3. Write short, simple sentences

Long sentences are for Charles Dickens—the short attention span of today’s reader demands sentences of 35 words or fewer. So website content that’s accessible and easy to read will naturally reach a wider audience.

Focus on using nouns and verbs. Use adverbs and adjectives sparingly. Don’t use words like “equanimity” or “obfuscate” when words like “calm” or “confuse” will do.

If you’re not sure how to judge your own writing, then it’s useful to check how your texts score with an online readability tool. Most of the popular models are based on the length of words and sentences in a text. Your text’s readability is then scored by a number or an education level. These three tools will scan your text and score its readability:

• The Readability Test Tool
• The Readability Calculator
• Microsoft Word

Can your text be easily understood at a 7th to 9th-grade reading level? Check how it scores on the  Flesch-Kincaid Grade Level  to find out.

4. Stick to active voice

Use active rather than passive verbs, and specify the subject of the sentence. For example, rather than writing “products can be ordered on our website,” say “You can order products on our website.”

Active voice helps create succinct, reader-friendly sentences. It’s also more direct; when you speak directly to the audience (“You can do it”) it’s more engaging than saying “It can be done.” This is important on your website FAQ page as well.

5. Show, don’t tell

Don’t limit your prose to generalities and high-level statements. Specific, real-world examples help readers better understand and visualize your messages. Consider these two descriptions:

This is the best dog toy money can buy.

We made the “Rough Rover” dog toy from durable, 100 percent natural rubber, designed to resist punctures and tears from even the most dedicated of chewers.

Which version gives you a clearer picture of the type of toy you’re buying? Specific details in the second description show readers the dog bone rather than tell them about it.

As an added bonus, more specific, descriptive product information helps your website’s SEO and gives customers the information they need to make those purchases.

We love the product descriptions on Zingerman’s website—they explain in mouthwatering detail why their gourmet foods are the best choice. Here are more tips to writing great product descriptions for your online store .

6. Nix the jargon

The web is for everyone—not just technical experts. So make sure information is understandable for the educated non-specialist. Spell out acronyms on first reference. Avoid insider language. Explain complex or niche terms. And provide hyperlinks to other articles where readers can get more background information on a particular topic.

Consider this sentence:

The journalist grabbed a SOT from the MOS, drove back to the station and put the story in the can.

Many of these terms are comprehensible only to broadcast journalists. A reader-friendly revision would be:

The journalist interviewed a bystander about the incident, and recorded her statement to include in the story.

This tip is especially important if you work in a technical industry, but want your website to attract non-expert customers. Remember that you need to write for your audience (see point #1) and not for your colleagues. Using accessible language will help you come across as approachable and open—just what you want to convey to future customers.

7. Mix up your word choice

Words are like cookies—we all have our favorites. But when it comes to keeping your visitors interested, variety is key! Word clouds are fun to use and can help you vary your word choice by visualizing which words you use the most. Just copy and paste your text into a free word cloud tool to generate your cloud. The more you use a word, the bigger it will look in your cloud. Have you overused a certain word? Type it into Thesaurus.com to find new synonyms to enhance your text.

Negative words standing out in your cloud? Now you know exactly what to tweak for a more positive tone. Keep an eye out for your website keywords as well: these should appear several times in your text, so it should be easy to recognize them in a word cloud.

Here’s the exception:  keep key terms consistent across your site to avoid confusing your visitors. For example, if you’re a photographer, don’t offer “photoshoots” on one page then call them “photography sessions” on the next.

Make a list of terms that describe your company and group together any words you use to mean the same thing. Pick your top choice and stick to it everywhere on your website. Like this:

Use: invoice .

Use: photoshoot

Not: photography session, photo appointment, shoot

Do you call your customers clients, patients, or users? Do you refer to services, packages, or plans? Once you have this list or glossary, you can use it to review any text before you publish it.

8. Make text scannable

In addition to putting the most important information up top, make sure text is easy to skim. Most web readers will scan the page to find the specific piece of information they’re looking for—if they don’t find it easily,  they’ll move on .

Don’t believe it? Try paying attention the next time you open a webpage you haven’t seen before. Are you reading every word beginning to end? Or is your eye jumping around, looking for the information you want?

• Instead of text-heavy paragraphs,  use bulleted or numerical lists . Instead of one long page of text, organize content into labeled tabs.
• Always include “white space.”  This is the empty space that surrounds paragraphs, images, and other elements on your web page. Though it may seem like this is just wasted space, it’s actually a web designer’s best friend. Comfortable amounts of white space around text make it more legible , and more enjoyable to read.

• What Is Climate Change?
• Drivers of Climate Change
• Current and Projected Impacts of Climate Change
• Solutions to Reduce Emissions

These sub-headers not only help readers navigate the page, they’ll help search engines find your content.

9. Incorporate multimedia

Research shows that most the human brain is visual, and people process visual information many times faster than text.

An easy-to-read chart or graph can also do a better job of explaining a complex topic than text alone. If you’re not a graphic designer by trade, there are lots of ways to use visuals on your website and some great services out there to help you make graphics yourself, like Canva and Piktochart.

Images also help break up text, making your page easier to read. We recommend having at least one image on each page of your website. Here are more tips for how to optimize your website images .

10. Layer website content

The great thing about a website is that it’s easy to direct readers from one page to another. Help readers find more great content by hyperlinking certain words or phrases to other relevant resources, especially those on your own website. This will help keep people engaged with your content and moving through your site.

For example, say this sentence appeared on your cooking website: Ratatouille is a low-fat dish that consists of seasonal ingredients like eggplant, squash, and tomatoes. You could hyperlink “low-fat dish” to a page with other blog posts on healthy eating.

Building these internal links within your own site also helps your SEO, but keep in mind that links should always be relevant and helpful. Visually, if you overload your text with links, people won’t know what to click on.  Google recommends  keeping the amount of hyperlinks on a page to a “reasonable number.”

11. Leave them wanting more

Here’s an example of what a call-to-action button can look like on your website.

Good websites end each page with a strong  call-to-action  (or CTA for short). Is there a person a reader should contact for more information? An interesting video they should watch? How about a related blog post they can read or a report they can download? This strategy helps direct readers to other areas of your website and encourages them to promote your content to their friends and family.

Keep these calls-to-action succinct, and start them with action verbs like “Download,” “Share,” “Join,” “Sign Up,” “Learn More” or “Watch.” And of course, make sure to include a link that actually allows readers to fulfill the action you’re asking them to take.

Writing, in general, is hard work—writing content for your website, even more so. But remember, you don’t need to write perfect texts first time around! Once your content is live, you can do  monthly website checks  to monitor and optimize its performance. With these tips, you’re prepared to create effective content that resonates with even the most flighty and time-pressed of internet readers.

And once your content is written,  read this checklist for designing easy-to-read text  on your site.

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14 top content writing services to find fantastic writers

Most businesses will require writing services at some point of time, so here's a handy guide to understanding the different types available and where to find the right talent.

Falencia Naoenz , Valery Moniaga

The need for professional content writing services has been steadily increasing each year, and the practice of content marketing has proven to be an effective method for attracting leads and increasing traffic overall.

Nearly 40% of marketers perceive content marketing as a very important part of their marketing strategy at large, and 24% said they planned to increase investment in content marketing in 2020.

What makes content marketing so popular is that most consumers prefer to learn about a product or service via a well-crafted story, rather than an intrusive popup or banner ad. Audiences today are actively seeking authenticity and relatability from brands, and thus demand insightful content. This can take many forms, be it an eBook, articles in a company blog, social media posts, or even an autobiography of the CEO.

As simple as it may sound, the harsh reality is that 65% of professionals find it challenging to produce engaging content . In fact, when surveyed, only 9% of companies grade their content marketing strategy as excellent, while most of them self-evaluate at an ‘average’ score.

This shows that having a partner to help the brand produce high-quality content is important for the long haul. By developing a game plan and creating engaging stories, content writing services can help build an authentic relationship between the brand and its target audience.

The lists below will guide you on the different types of writing – and we've also put together a list of 13 sites to find a writer for your needs.

Top content writing services

Contentgrow, express writers, crowd content, rightly written, text workers, contentwriters, semrush content marketplace, text mercato, types of writing, technical writing, copywriting, seo writing, press writing, ghostwriting, website writing, article writing, types of writing.

As a form of online marketing, content writing usually composes written material for specific marketing purposes. It includes copywriting, SEO writing, social media posts, email campaigns, and video content.

Like doctors who focus on a specific field of medicine, content writers specialize in only one or two aspects of content writing and master them to perfection.

Hence, businesses need to know these differences to meet their business objectives. Consider what content you need, and then determine which copywriters could best help you accomplish your goals.

Technical writing is content writing that clearly explains complex processes or topics. Technical writing is often used in science, engineering, and technology and requires a deep understanding of the subject matter.

Technical writing is essential for any organization to offer simple technical documentation that helps explain complex processes for its products, end-users, customers, and internal workforce.

Reports from the U.S. Department of Labour Statistics stated that employment for technical content writing is expected to rise at a 12% higher rate between 2020-2030 compared to the general standard of other writing professions.

Copywriting focuses explicitly on creating promotional materials, generating leads, and helping businesses promote their products and services.

This can include sales letters, advertisements, website content, and other marketing materials. Copywriters use persuasive language to persuade potential customers to take a straightforward action, such as signing up for a service or making a purchase.

SEO (Search Engine Optimization) writing focuses on improving a website's ranking by strategically incorporating specific keywords and phrases to help the website rank higher in search engine results pages (SERPs).

SEO writing also ensures that the content is high-quality and provides value to the reader. This can improve the user experience on the website, which can also help to improve the website's search engine rankings.

They are usually used in blog posts, articles, and also website pages, especially pages featuring services or products.

Another form of content writing also includes press writing, which refers to developing written content to promote a product, service, or event to the media.

Press writing includes writing pitches, press releases, and other materials created to grab the attention of media members to get them to cover the product and service in their publication channels. Press writing is essential to content writing, as it can help boost a company's visibility and exposure.

On the other hand, Ghostwriting is a type of content writing in which a writer creates content for another person or company, but the work is published under the client's name.

Ghostwriting is often used by busy executives or public figures who need more time or expertise to write their content.

In content writing, website writing is a collection of related web pages that typically contain written content and media such as images and videos. Website writing provides information to users who visit the site and promote the products or services the site owner offers.

Website writing involves creating the written content for a website, including the text on each page and any additional resources such as blogs or articles. This content should be well-written, informative, and engaging to communicate the website's message effectively and attract and retain visitors.

It also often goes hand-in-hand with SEO writing in order to make a certain page rank higher in search results.

As the name suggests, it is a type of content writing that involves creating pieces for publication on the internet. Article writers use their expertise on a specific subject to craft well-researched articles that provide value to the readers.

These articles are typically published on websites or blogs to educate or entertain the readers. It can be informative, educational, or entertaining and is often used to build a relationship with readers and establish a brand's voice and personality.

Recommended firms offering content writing services

ContentGrow is likely the best option when seeking to save time and money on journalism-style writing and corporate blogging in the US or Asia. The team custom-curates the right talent for each project, so you can spend time focusing on what’s important to the business.

The workflow app itself is also a time saver. It reclaims hours content managers would otherwise spend digging through messy email chains and updating untenable spreadsheets.

The app and service are potentially free to use on the client-side. There is no subscription fee on ContentGrow. It facilitates payments between the client and its private freelance team and takes a small commission only when stories are complete. The margin can come from the client, the freelancer, or be split between both parties. Click here to get a shortlist of talent or sign up for a company account to get started.

This US-based firm claims to help with various content marketing needs, be it blog posts, press releases, web pages, newsletters, or video scripts. You’ll need to pay a monthly membership fee to use the services, ranging from US$1,000 to US$10,000 per month. This includes access to a 6,000+ writer pool and content creation services.

With more than 90 writers across multiple industries, this firm provides various content writing services, including long-form SEO articles, case studies, email copy, product descriptions, and marketing slides. The UK-based agency charges between US$95 to US$450 for blog articles.

This Canada-based firm is a self-serve platform to buy content from over 6,000 professional writers in its database. It has a strong base of writers in native English-speaking regions such as the US, UK, Canada, and Australia. The company specializes in SEO and web content, with prices starting from US$0.02-0.12 per word, depending on writer expertise.

Textmaster is a France-based SaaS for professional translation, web content writing, and proofreading. Textmaster offers translation and content creation in over 50 languages, with a standard turnaround time of 24 hours for translations. The firm charges US$0.09 per word, while content writing starts from US$0.07 per word.

Based in Singapore, this firm provides a platform for managing content orders and output. Its specialty is corporate blogging, but the company also offers a wide array of other services such as technical writing, taglines, and review writing. The company’s rate starts from US$35 for a 500-word article and goes up based on writer expertise.

This US-based agency’s offering is quite straightforward. The firm offers article writing and website copywriting in eight specific verticals, which include entrepreneurship, legal, and real estate. Text Workers charges a flat fee of US$0.07 to US$0.10 per word for its services.

With a US-based team of writers, the firm offers a wide range of content creation services, which includes blog posts, social media posts, and newsletters. The firm will match your project with appropriate writers before the work commences. The firm’s pricing starts from US$99 per piece of content.

Additionally, ContentWriters also provides a content marketplace, where clients can purchase a completed article for US$110.

In 2019, the famous marketing software SEMrush expanded its offerings into the content creation space. The firm provides seven content creation types: articles, product descriptions, website copy, email newsletters, press releases, stocked media, and ebooks. For articles, the pricing starts from US$40 for 500 words.

Launched in 2015, this India-based content writing service provider may be the more affordable option for your needs. It’s extremely cheap, at only US$ 7 for a 500-word article. The firm claims that it works with “qualified writers,” and undergoes a series of checks to make sure the work result meets SEO best practices.

As the name suggests, this UK-based firm provides a variety of SEO-related content creation services. Apart from article creation, clients can also buy guest posts on other blogs, as well as business website indexing services. Working with US- and UK-based writers, SEO Butler charges US$25 for a generic 500-word article.

If you’re looking to create written content along with a video to accompany it, then this US-based firm can be a good choice. Verblio charges US$70 for a 600-word article, with an additional fee of US$75 for video creation. There are two types to choose from: teaser video (suitable for social media) and summary video (to help increase article engagement).

This is a good solution if you’re looking for an agency to handle your end-to-end blogging needs. Brafton offers various content creation services, including SEO-friendly articles, e-books, infographics, and website copywriting.

Brafton's cost structure depends on factors such as length, design, and topic requirements. The firm usually charges between US$400 and US$1,300 per article, while e-book creation starts from US$200 per page.

Among the more budget-friendly choices in this list, Justwords is an Indian content agency specialising in offering multiple content writing services like long-format blogs, B2B, and ecommerce content. They also specialise in SEO content marketing services. Started in 2010, founder Payel Mukherjee emphasizes on quality and personalisation in every project they undertake.

Why use outsourced professional content writing services?

As the famous Peter Drucker once said, “Do what you do best and outsource the rest.” Hiring a content writing agency is the secret to helping brands get the best results with an appropriate budget and ideal turnaround time.

Here are a few reasons to invest in pro content writing services.

Level up content quality. Firms offering content writing services know how to hook your audience’s attention. According to data by Chartbeat, more than half of the people who visit a website spend less than 15 seconds there. On the other hand, 44% of millennials claim that they decide whether to click on a link after reading the headline alone. These stats show that content know-how can make or break the audience’s impression of a brand. By working with a content writing agency, brands can transform a business message into an interesting narrative, and avoid taking overly hard-selling positions.

Free up some time. As a business owner, hiring content writing services will help save an immense amount of time — and let you as an entrepreneur focus elsewhere. Relying on a freelance workforce allows you to be more focused on the pursuit of success. A study by ScaleTime also found out that CEOs who delegate have been shown to generate 33% more revenue than those with low delegation skills.

Boost online visibility. It’s no secret that Google prioritizes high-quality content over quantity. So it’s not just a matter of labor when trying to get onto the first page of the search results. Managers need to produce the most insightful content for each topic at hand. Brands have a better chance of doing this correctly when working with third-party experts.

In-house marketers often misjudge the value that content writing companies bring to the table. Sometimes, brand managers expect instant results. But the truth is that content marketing doesn’t work like that. The results more often come in like a slow, consistent burn. When done right, your investment in partnering a content writing agency will pay-off via increased traffic and more inbound leads over time — think months, or years even.

What kind of content writing services can be outsourced?

Here are some common services that can be outsourced to a content writing agency.

Corporate blogging

Blogging consistently is one of the main keys for businesses to successfully build brand awareness. Hubspot observed brands that publish 16 or more posts per month get almost 3.5 times more traffic than brands that publish 0 to 4 articles. Three key elements for successful corporate blogging include consistency, quality, and quantity.

Translation

For ease of communication with potential clients around the globe, brands ought to create credible content that is then translated into multiple languages. By partnering with multiple content writing agencies, it’ll become easier to work with native speakers across the globe who can produce high-quality translations.

e-books and white papers

According to a study by GetResponse, e-books and white papers are among the top tools with the highest conversion rates when it comes to capturing email addresses.

SEO articles

Approximately 55% of marketers consider SEO to be the foundation of their overall marketing strategy. Using a great SEO content writing service will give your website the right kind of content with rich keywords. This, in turn, should generate greater traffic and more leads from search engines.

Social media copy

It’s a common mistake for marketers to copy and paste the same sentences to Twitter, Facebook, and LinkedIn posts. In fact, different apps have unique audiences, and thus require different tones and messaging. A professional social media copywriter can bring your ‘caption,’ ‘post,’ or ‘tweet’ to the next level — tailored for each social media platform.

There’s another upside to hiring a professional content writing company. Because they’re not directly affiliated with your brand, you may expect their objective opinions and honest feedback on the strategy overall — that is if you ask for it.

As third-party practitioners with no dog in the fight, their unbiased input can sometimes help your team better produce soft-selling messages that create a better sense of trust and loyalty from an audience.

Save time and money when producing high-quality press releases and thought leadership articles with ContentGrow. Sign up to get your campaign started or book a quick call with our team to learn more.

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20 Content Writer Websites (That Will Blow Your Socks Off)

Enter the magic of a captivating portfolio. With the digital realm booming and thousands of sites springing to life daily, the appetite for content writers has never been more voracious. Just to paint a picture, there are a staggering 2 billion live websites as we speak! Each vying for attention and ravenous for fresh, compelling content. For those wielding the pen, it’s high time to carve out a digital niche, making it easier for potential clients to discover and tap into your expertise. Dive in as we spotlight 20 exemplary content writer portfolios to fuel your inspiration, ensuring your digital footprint not only stands out but also magnetizes opportunities.

20 Examples of Great Content Writer Websites:

1. millie lapidario.

Millie Lapidario is a famous content writer who runs her job board as well. Although primarily a tech writer, she has written other types of content too. A collection of her past work is brilliantly displayed in her portfolio . She has chosen an attractive color combination of black and white for the theme, giving her site a nice retro look. She also has other writers under her employ to serve more clients simultaneously.

2. Francesca Nicasio

Featuring statistical figures that highlight the dramatic results of her work in the first half of the page, Francesca Nicasio has an extremely professional website. She mentions her expertise and later defines how clients can benefit by hiring her. Such strategies can help you win jobs instantly. She also prominently displays her email on her welcome banner, so you can see it as soon as you open it. Thus, clients find it easy to contact her.

3. Sally Bacchetta

Sally Bachhetta has a simple and decent-looking website. I think that’s a good initiative because many clients don’t enjoy getting into fancy details. Right at the start, she talks about her expertise, which is freelance content writing , instructional designing, and sales training. Her website has a nice flow of information. She first explains her expertise in content writing and then provides her bio. She also mentions her previous experience and articles in her portfolio.

4. Muriel Vega

Muriel Vega is a professional content writer and copywriter, and her skills are aptly highlighted in her unique portfolio. She let her creativity shine in her portfolio by using icons and animations. As soon as you open her website, you can see the niches she’s specialized in. By clicking on any icon, you get directed to her articles written in that niche. That’s a highly creative and professional way of showcasing your skills. By using the least words possible, you don’t take much of the readers’ time while browsing.

5. Helen Gebre

Helen Gebre uses a simple design on her website and introduces herself perfectly, with a short description. Her writing style and bio portray how much she loves writing and considers it an art. The other page displays her work, in which she included samples of past content she wrote. The next page is a short introduction about her, which is highly creative and fun to read. On the last page, she has a section where clients can reach her.

6. Kat Boogaard

7. emily thompson.

Emily Thompson has a simple and clean website, but with a creative flair to attract clients. She explains her track record and uses bullet points to do away with long and boring paragraphs. Then, she presents a clever but subtle argument that can make potential clients realize the advantages of hiring a professional writer . And as a coup de grâce, there’s a CTA button underneath. In the end, she shares her client’s reviews and mentions the brands she’s worked with.

8. Tyler Koenig

9. brittany berger.

Brittany Berger’s website is one of my favorites, as she uses a unique approach to convey her thoughts in the best way possible. She offers a quick solution to existing and potential clients, which is exactly what they are looking for. After all, clients want to see an immediate answer to their requirements. Her website has a nice color scheme and uses icons and animations to make it even more appealing.

10. Yolander Prinzel

11. michal eisikowitz.

Michal Eisikowitz has one of the best and most professional content writer’s websites I’ve seen so far. The way she addresses the problems on point and offers the best possible solution hooks you perfectly. She also uses clever and humorous images to make clients realize their dilemmas in producing powerful and timely content. The way she uses bullet points and tries to make a friendly relationship with the clients through her work is highly impressive. She also explained everything sequentially, which is great!

12. Sarah Asp Olson

13. sarah turner.

From the get-go of her website, Sarah tells her expertise, which is copywriting in the health industry . This tactic is great, as clients won’t have to scroll through the website to know her writing niche . You might think that this is self-limiting, but she is projecting herself as a consummate expert on the topic. However, unlike other writers, she shared her experience first and described herself at the end.

14. Catherine Conelly

15. ally denton.

Ally Denton demonstrates how you don’t need to be loquacious to say much about yourself and what you can offer. She only briefly talks about herself on the homepage and mentions the niches she loves, which is a great initiative. After all, a business should be able to communicate its products or services by using the fewest words possible. You can discern her professionalism just by looking at her homepage.

16. Jeremy Herriges

Being a sportswriter and journalist, Jeremy Herriges combines his passion with his profession. This is another content writer with tunnel vision. He specifically states his writing niche on his compelling website, which is the sport of boxing. He is a major contributor to various sports publications. His homepage features colorful graphic art and a brief introduction. Later, it talks about his previous work and contact details, which are a great sequence.

17. Rachel B. Levin

Rachel B. Levin has a fascinating website that blends her expertise with the theme. Right after landing on the homepage, the first lines clearly explain what she does. Later, you can see her published work, which she neatly organized according to niches. You can access each one by clicking on the respective thumbnail images. Her “about” section focuses more on her content writing career.

18. Marlen Komar

Marlen Komar’s website is an example of a creative and professional content writer’s website. While the top of the page proclaims she is a writer, the bio below details her expertise and the niches she loves to write in. As she is a lifestyle and beauty writer, most of her past work features the beauty industry and common issues that women face daily.

19. Amanda Loudin

20. chidinma nnamani.

As soon as clients visit your site, they should know what you offer. And that’s what Chidinma does perfectly. In the main lines, she talks about her favorite niches , and just below that, she mentions the type of content she prefers to write. Her website is well-organized and professional. She also shares screenshots of her best work and how she has improved the traffic to clients’ sites.

Final words

Rafal reyzer.

Hey there, welcome to my blog! I'm a full-time entrepreneur building two companies, a digital marketer, and a content creator with 10+ years of experience. I started RafalReyzer.com to provide you with great tools and strategies you can use to become a proficient digital marketer and achieve freedom through online creativity. My site is a one-stop shop for digital marketers, and content enthusiasts who want to be independent, earn more money, and create beautiful things. Explore my journey here , and don't miss out on my AI Marketing Mastery online course.

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5 Key Benefits of Using US-Based Writing Services for Your Business

July 10th, 2024.

Do US-based writing services actually offer a significant advantage? The short answer is yes. This article explores the reasons why. …

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We dive into the burst of generative AI and its impact on content creation and SEO. Learn how marketers are harnessing AI’s potential while navigating its limitations.

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Last updated on Feb 07, 2023

The 50+ Best Writing Websites of 2024

The Internet is full of writing websites and blogs to help people reach their creative goals. If you’ve always dreamt of writing your own book  but don’t know how to get there — or if you’re in the process of writing, but feel unsure about what to do next — then it’s your lucky day! Here we have all the best writing websites of 2024 in one single place for your convenience. They’re also organized by category, and alphabetically within each of those categories, to make each one easier to find. Enjoy!

Best writing websites for writing craft and inspiration

1. Almost an Author

Offering up new content every day, Almost an Author covers a grand scope of writing topics. From genre-specific advice to emotional support on your writing journey, there's tons of useful info here for beginner and veteran writers alike.

2. Association of Writer & Writing Programs

Having just marked their 50th anniversary, AWP is one of the premier authorities on writing. The AWP website provides resources and ample opportunities for authors, teachers, and students at every point in their career. Here you’ll be able to find information about writing programs, career options, and conferences all over the world. Keep in mind, though, that access to some of these features is restricted to members only.

3. Creativity Portal

This is a wonderful hub for helpful resources that has been around for a whopping nineteen years! Here you can find writing prompts, creative coaching, printable writing templates, and interviews with authors that will help nourish the right side of your brain.

4. Daily Writing Tips

As the name suggests, this site offers daily writing tips ranging from open-ended prompts and exercises to grammar, spelling, punctuation, and vocabulary. It also covers all writing levels and professions , so it doesn't matter how far along you are in your writing career — DWT is sure to help you out.

Instead of spending thousands of dollars on a master’s degree, you can get your own "DIY MFA" right here! This site (founded by Gabriela Pereira ) aims to cover everything you would learn in a graduate program, while giving you the freedom to choose your own areas of concentration and allocate your time as you please. 

6. Electric Literature

While not exactly a craft-focused website — so no straight-up writing advice or prompts — this nonprofit digital publisher showcases literature-related essays, criticism, and recommended readings. If you're looking to brush up on both literary theory and recent literary trends, Electric Lit is the place for you.

7. Fiction University

This virtual university, run by award-winning author Janice Hardy, contains tons of advice and concrete examples to help authors build a strong writing foundation. It's full of blog posts by professionals who share their own processes and techniques, providing tips not just on what you should do as a writer, but on how  to make it happen.

8. Helping Writers Become Authors

Longtime author K.M. Weiland offers writing advice that ranges from outlining and structuring to characterization and dialogue — plus all the little details in between. She updates her blog faithfully with topical posts that would pique any writer's (or non-writer's) interest.

9. Insecure Writer's Support Group

Writing is intimidating for everyone , whether you're a multi-published author or you're just starting out. That's why getting support, guidance, and motivation throughout the process is vital! On IWSG, you'll discover a wealth of information on writing, publishing, marketing, and anything else you might need to ultimately overcome your insecurities.

10. Literary Hub

LitHub boasts a superb selection of content for all things literary. Here you can get all the latest book-related news, posts on design and the craft, your daily dose of fiction, and sparkling reviews of new works. One of this site's best features is its section on literature in translation — a great resource for those who want to read books and authors from around the world.

11. LitReactor

The LitReactor blog consists of writing classes, workshops, and a myriad of posts on writing and books ( some of which are even written by us! ). There’s also an online magazine that includes interviews, criticism and analysis, and seasonally appropriate reads and recommendations.

12. LitRejections

An unfortunate occupational hazard of with writing is rejection. This is where a site like LitRejections comes into play! It offers personal stories to help discouraged writers persevere through rejection, and maintain hope and motivation as they move forward in their careers.

13. Live Write Thrive

In this website by professional writer and editor C.S. Lakin, you’ll find plenty of nuanced writing anecdotes and tips. Lakin also supplies annotated critiques that can help you prep your book for publication.

14. NaNoWriMo

Besides serving as the official information hub for NaNoWriMo, this site also lends constant support for those struggling to "win" National Novel Writing Month . Make sure to check out the NaNoWriMo forums, which are chock-full of other people's personal writing tips and strategies to get you through November — and every other month of the year — as a writer.

15. Now Novel

This comprehensive website, founded by author Bridget McNulty , is a go-to for just about every writing-related question you might have. Here you'll also find advice, courses, and even an author dashboard where you can keep track of your own writing progress.

16. Positive Writer

If you often feel uncertain about your creative abilities, this is the site for you. Bryan Hutchinson created Positive Writer to encourage and inspire all those who want to write, no matter how much experience or confidence they have.

17. ProWritingAid

ProWritingAid offers a fantastic manuscript editing software that analyzes your writing and creates reports for you to learn from! This tool also includes a thesaurus, grammar checks, style suggestions, and more — you can learn all about it on the ProWritingAid blog, or in our review of the app !

18. She Writes

A well-established writing website with a feminist bent, She Writes is "the largest online community and content site for women writers... all around the world." The site features thoughtful posts and resources to help writers on their journeys, as well as a personal She Writes blog page for every user who signs up.

19. Well-Storied

Here you can find recent articles, workbooks, tutorials, and fascinating discussions on writing. Kristine Kieffer has an extensive archive of posts as well, where you can procure information on just about any topic related to books and writing.

20. The Write Practice

Fulfilling the promise of their name, every single post on this site emphasizes putting theory into practice! There's simply no better way to become a writer than by creating a routine, and that’s exactly what The Write Practice helps facilitate.

21. Writer’s Digest

Writer's Digest is one of the most encyclopedic writing websites out there — after all, the print magazine has been around for almost a century now! Here you’ll find genre and vocation-organized articles, events and competitions, webinars, templates, tutorials, and so much more.

22. Writer Unboxed

Writer Unboxed features articles by authors and industry professionals, focused specifically on the craft and business of fiction writing.

23. The Writing Cooperative

Plain and simple, this is a group of people who want to help each other become better writers. On Writing Cooperative, you will find articles that cover just about every aspect of the writing life. They also have monthly writing challenges to keep you incentivized, and there’s even a space where you can submit your own article to the blog!

24. Writing.com

This is an absolutely all-inclusive community for writers. It’s open to all levels and provides a supportive environment for all members , as well as portfolios to store and display their writing. Like most writing websites, it also includes a plethora of writing tools, contests, and rewards.

25. Catapult: Don’t Write Alone

Don’t Write Alone is a blog written by the Catapult team dedicated to helping writers grow their skills. As a publisher and magazine founded in 2005, Catapult has seen a lot of works and now they’re spilling all the details. From interviews, to craft essays, to writer lifestyle essays, Catapult covers it all.

26. Kirkus Review’s Writers’ Center

Kirkus Review is known for its prestigious $50,000 dollar annual prize and its bi-monthly issues where they critique hundreds of recently published books. But, did you know they also have a section of their website devoted to helping emerging writers grow their skills and navigate the publishing industry? They’re always up to date on the latest trends — if they aren’t creating new trends themselves.

27. Writers Write

An invaluable resource for creative writers, business writers, or bloggers, Writers Write offers over 1400 articles, courses, and workbooks to help you take your writing practice to the next level. Alongside their educational content, they offer book reviews, trivia on famous authors, and prompts. Sign up for their inspirational newsletters for regular hits of motivation that will keep you writing.

28. The Narrative Arc

Beginning as a home to Andie R. Cranford’s writing journey, The Narrative Arc is now a treasure trove of practical tips and prompts to inspire your creativity. Breakdowns of popular books are particularly handy for the budding author — but whether exploring writing for the first time or tightening the bolts on your Franken-novel, the site's ideas on craft are elegant and inspiring.

Best writing websites in the publishing industry

29. Agent Query

This database allows authors to perform in-depth searches for literary agents. You can narrow your search by genre and keywords, view full profiles , and see if any agents are currently accepting queries — all for free!

30. The Creative Penn

Besides being a bestselling author on various topics, Joanna Penn is also a leading voice in self-publishing. On her punnily named site, you’ll find abundant information related to writing , self-publishing, marketing, and everything else you might need to make a living as a writer.

31. Digital Pubbing

Digital Pubbing provides industry news, interviews with indie authors, and resources for learning all about ebooks and the publishing industry. In accordance with the name, this is the perfect site for any author hoping to absorb some serious digital knowledge.

32. The Independent Publishing Magazine

We know it might seem like we're repeating ourselves, but this website really is all about publishing (both independent and traditional, despite what the name indicates). Whatever info you need about self-publishing, traditional publishing, or hybrid publishing, you’ll definitely be able to find it here.

33. Publishers Weekly

And if you have a specific question about the publishing world, you’ll most likely find the answer here. This weekly magazine is packed full of news, reviews, announcements, and many other resources on the industry. It has been dubbed as "the Bible of the book business" and with its extensive archive, it’s easy to see why.

34. Publishing Perspectives

Publishing Perspectives is another leading source of publishing info, specializing in industry news and topical articles. Aimed at publishers, agents, and authors alike, it features a variety of posts that cover book fairs, distribution, education, and much more.

35. Query Shark

Not sure where your query letter is up to snuff ? Query Shark offers the opportunity to have your query critiqued, and to read detailed query critiques of other authors' letters, so you can get the best possible results for your book. Be warned, though, that this sharp-toothed feedback isn't for the weak of heart.

36. Writer Beware

This amazingly thorough site compiles information on schemes that affect authors , especially those run through email and the Internet. It’s sponsored by the Science Fiction and Fantasy Writers of America, but obviously applies to authors everywhere. If you're a fresh-faced author trying to get published, definitely check it out — it could save you from losing thousands of dollars in an elaborate scam.

37. The Darling Axe

When the industry professionals at The Darling Axe aren’t working on manuscripts, they flock to the internet to share their hot takes on the publishing industry. They also host writing contests throughout the year to build a writing community and give unpublished authors the chance to get feedback from professionals.

Best writing websites for marketing and design

38. David Gaughran

An experienced author of historical adventures, short stories, and popular books for writers, David Gaughran is one of the definitive writing experts out there. His eponymous blog contains plenty of info on marketing and self-publishing, plus workshops to help aspiring authors. And similar to Writer Beware, he's the noble opposition of online publishing scams and scammers — so if you're frustrated by these issues, you'll discover a blissfully sympathetic voice on his blog.

39. Kikolani

Focused specifically on marketing, Kikolani offers tips and strategies for bloggers who want to grow their presence and attract more readers. Here you’ll find information on brand development, social media, customer retention, and other useful tips that you can put to good use as a blogger. (If you're just getting started, though, we'd recommend this course .)

40. Kindlepreneur

Dave Chesson is — in his own words — a “digital marketing nut.” His blog has all the information you could ever need about Kindle book publishing , how to write to market, increasing your rankings on Amazon, and lots more practical tips and advice.

41. Storiad

Storiad is a marketing platform that helps authors and publishers sell books. Go here for essential information on writing apps, databases, tools, and budgeting to help you run your own publishing campaign from start to finish.

42. Writers & Artists

Part of the distinguished Bloomsbury, Writers & Artists has quite a few articles on writing and the self-publishing process. They also offer editorial services and events on many different topics, like genre-specific writing courses and how to get connected with agents.

43. Your Writer Platform

Naturally, this site is dedicated to building your very own writer platform. There are tons of tips, resources, tools, how-tos, and even individual consulting services to help you build the platform that works best for you and your marketing needs.

Best writing blogs by industry professionals

44. Goins, Writer

Bestselling author Jeff Goins created this blog to share his thoughts on writing and to inspire others to chase their creative dreams. He's especially good at breaking complex topics down into digestible bits — new writers, go here for your primers.

45. Jane Friedman

With copious experience in the publishing industry, Jane Friedman offers online classes and articles on the entire process of book publishing. She's a real goldmine of business knowledge, so keep her in mind for when you're ready to publish your book.

46. Nail Your Novel

As a bestselling former ghostwriter who now publishes under her own name, Roz Morris provides advice about writing, self-publishing, and of course, ghostwriting. If you're interested in becoming a ghostwriter, be sure to check out her courses!

47. Nathan Bransford

Nathan Bransford is a former literary agent who posts all about the inner workings of publishing, as well and information on agents and self-publishing. He also does consultations, edits, and critiques. 

48. Rachelle Gardner

Skillful agent Rachelle Gardner has negotiated over 200 contracts with over twenty publishers and helped more than 100 authors fulfill their dreams of publishing. On her blog, she offers writing, publishing, and social media coaching, along with general writing and publishing tips.

49. Kris Writes

For regular insights from a New York Times bestselling author, look no further than Kristine Kathryn Rusch's blog. On Mondays, she posts free short stories for authors to find inspiration in, and Wednesdays she posts in her “Business Musings” collection where she breaks down news from the publishing industry and offers her inside opinions. 

50. The Marginalian  

Maria Popova describes her site as “a record of my own becoming as a person — intellectually, creatively, spiritually, poetically — drawn from my extended marginalia on the search for meaning across literature, science, art, philosophy, and the various other tendrils of human thought and feeling.” She sends out a Sunday newsletter with thoughtful deconstruction of the week’s best liberal arts goings-on to help broaden her readers’ appreciation of the creative world.

51. John August

For all the screenwriters out there, John August co-hosts a weekly podcast with fellow screenwriter Craig Mazin discussing both the craft and business of screenwriting while breaking down popular movies. To help screenwriters really get a feel for the process of working with a studio, John has posted multiple versions of scripts from different stages in the production process on films and series he’s written, including Charlie and the Chocolate Factory , Big Fish , and Chernobyl .

What are some of your favorite writing websites? Let us know in the comments below!

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AI ethics —

Shady company relaunches popular old tech blogs, steals writers’ identities, this doesn't just threaten writers' work—it has a corrosive effect on the web..

Samuel Axon - Jul 11, 2024 9:07 pm UTC

In one of the most egregiously unethical uses of AI we've seen, a web advertising company has re-created some defunct, classic tech blogs, like The Unofficial Apple Weblog (TUAW) and iLounge, by mimicking the bylines of the websites' former writers and publishing AI-generated content under their names.

The Verge reported on the fiasco in detail, including speaking to Christina Warren, a former writer for TUAW who now works at GitHub. Warren took to the social media platform Threads yesterday to point out that someone had re-launched TUAW at its original domain and populated it with fake content allegedly written by her and other past TUAW staff. Some of the content simply reworded articles that originally appeared on TUAW, while other articles tied real writers' names to new AI-generated articles about current events.

(Disclosure: I worked with Warren at Mashable several years ago, and before that, I also worked at the original parent company of TUAW.)

Further Reading

The domain name still carries some value in terms of Google ranking, so Web Orange Limited seems to have relaunched the site and then used AI summarization tools to reword the original content and publish it under the original authors' names. (It did the same with another classic Apple blog, iLounge.)

The site also includes author bios, which are generic and may have been generated, and they are accompanied by author photos that don't look anything like the real writers.

The Verge found that some of these same photos have appeared in other places, like web display ads for iPhone cases and dating websites. They may have been AI-generated, though the company has also been caught reusing photos of real people without permission in other contexts.

At first, some of Web Orange Limited's websites named Haider Ali Khan, an Australian currently residing in Dubai, as the owner of the company. Khan's own website identified him as "an independent cyber security analyst" and "long-time advocate for web security" who also runs a web hosting company, and who "started investing in several technology reporting websites" and "manages and runs several news blogs such as the well-known Apple tech-news blog iLounge."

However, mentions of his name were removed from the websites today, and the details on his personal website have apparently been taken offline.

Warren emailed the company, threatening legal action. After she did that, the byline was changed to what we can only assume is a made-up name—"Mary Brown." The same goes for many of the other author names on Web Orange Limited's websites.

reader comments

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Ieee spectrum, follow ieee spectrum, support ieee spectrum, enjoy more free content and benefits by creating an account, saving articles to read later requires an ieee spectrum account, the institute content is only available for members, downloading full pdf issues is exclusive for ieee members, downloading this e-book is exclusive for ieee members, access to spectrum 's digital edition is exclusive for ieee members, following topics is a feature exclusive for ieee members, adding your response to an article requires an ieee spectrum account, create an account to access more content and features on ieee spectrum , including the ability to save articles to read later, download spectrum collections, and participate in conversations with readers and editors. for more exclusive content and features, consider joining ieee ., join the world’s largest professional organization devoted to engineering and applied sciences and get access to all of spectrum’s articles, archives, pdf downloads, and other benefits. learn more about ieee →, join the world’s largest professional organization devoted to engineering and applied sciences and get access to this e-book plus all of ieee spectrum’s articles, archives, pdf downloads, and other benefits. learn more about ieee →, access thousands of articles — completely free, create an account and get exclusive content and features: save articles, download collections, and talk to tech insiders — all free for full access and benefits, join ieee as a paying member., how good is chatgpt at coding, really, study finds that while ai can be great, it also struggles due to training limitations.

This article is part of our exclusive IEEE Journal Watch series in partnership with IEEE Xplore.

Programmers have spent decades writing code for AI models , and now, in a full circle moment, AI is being used to write code. But how does an AI code generator compare to a human programmer?

A study published in the June issue of IEEE Transactions on Software Engineering evaluated the code produced by OpenAI’s ChatGPT in terms of functionality, complexity and security. The results show that ChatGPT has an extremely broad range of success when it comes to producing functional code—with a success rate ranging from anywhere as poor as 0.66 percent and as good as 89 percent—depending on the difficulty of the task, the programming language, and a number of other factors.

While in some cases the AI generator could produce better code than humans, the analysis also reveals some security concerns with AI-generated code.

Yutian Tang is a lecturer at the University of Glasgow who was involved in the study. He notes that AI-based code generation could provide some advantages in terms of enhancing productivity and automating software development tasks—but it’s important to understand the strengths and limitations of these models.

“By conducting a comprehensive analysis, we can uncover potential issues and limitations that arise in the ChatGPT-based code generation... [and] improve generation techniques,” Tang explains.

To explore these limitations in more detail, his team sought to test GPT-3.5’s ability to address 728 coding problems from the LeetCode testing platform in five programming languages: C, C++, Java, JavaScript, and Python .

“A reasonable hypothesis for why ChatGPT can do better with algorithm problems before 2021 is that these problems are frequently seen in the training dataset.” —Yutian Tang, University of Glasgow

Overall, ChatGPT was fairly good at solving problems in the different coding languages—but especially when attempting to solve coding problems that existed on LeetCode before 2021. For instance, it was able to produce functional code for easy, medium, and hard problems with success rates of about 89, 71, and 40 percent, respectively.

“However, when it comes to the algorithm problems after 2021, ChatGPT’s ability to generate functionally correct code is affected. It sometimes fails to understand the meaning of questions, even for easy level problems,” Tang notes.

For example, ChatGPT’s ability to produce functional code for “easy” coding problems dropped from 89 percent to 52 percent after 2021. And its ability to generate functional code for “hard” problems dropped from 40 percent to 0.66 percent after this time as well.

“A reasonable hypothesis for why ChatGPT can do better with algorithm problems before 2021 is that these problems are frequently seen in the training dataset,” Tang says.

Essentially, as coding evolves, ChatGPT has not been exposed yet to new problems and solutions. It lacks the critical thinking skills of a human and can only address problems it has previously encountered. This could explain why it is so much better at addressing older coding problems than newer ones.

“ChatGPT may generate incorrect code because it does not understand the meaning of algorithm problems.” —Yutian Tang, University of Glasgow

Interestingly, ChatGPT is able to generate code with smaller runtime and memory overheads than at least 50 percent of human solutions to the same LeetCode problems.

The researchers also explored the ability of ChatGPT to fix its own coding errors after receiving feedback from LeetCode. They randomly selected 50 coding scenarios where ChatGPT initially generated incorrect coding, either because it didn’t understand the content or problem at hand.

While ChatGPT was good at fixing compiling errors, it generally was not good at correcting its own mistakes.

“ChatGPT may generate incorrect code because it does not understand the meaning of algorithm problems, thus, this simple error feedback information is not enough,” Tang explains.

The researchers also found that ChatGPT-generated code did have a fair amount of vulnerabilities, such as a missing null test, but many of these were easily fixable. Their results also show that generated code in C was the most complex, followed by C++ and Python, which has a similar complexity to the human-written code.

Tangs says, based on these results, it’s important that developers using ChatGPT provide additional information to help ChatGPT better understand problems or avoid vulnerabilities.

“For example, when encountering more complex programming problems, developers can provide relevant knowledge as much as possible, and tell ChatGPT in the prompt which potential vulnerabilities to be aware of,” Tang says.

• What to Do When the Ghost in the Machine Is You ›
• How Coders Can Survive—and Thrive—in a ChatGPT World ›
• Coding Assistant - ChatGPT ›

Michelle Hampson is a freelance writer based in Halifax. She frequently contributes to Spectrum's Journal Watch coverage, which highlights newsworthy studies published in IEEE journals.

That's yesterday's news, try it with version 4o, it's free.

"struggles due to training limitations" isn't that EVERYONE's problem with EVERYTHING.

"I could be an awesome guitar playing, but I struggle due to training limitations."

"I could be a great Opera singer, but I struggle due to training limitations."

"I could be a great jockey, but I am 6'4"...." Ok, well maybe not everything.

ChatGPT sucks at coding because it's not an AI - it's a big ass word predictor.

I actually think the key here is writing good test suits to ensure AI does the right thing...

Here is the full argument: https://medium.com/@samuel.sperling/software-2-1-ai-is-coding-now-why-test-mastery-is-your-new-job-security-31a65e792f7f

Inside the Three-Way Race to Create the Most Widely Used Laser

Soft robot can amputate and reattach its own legs, video friday: unitree talks robots, related stories, what to do when the ghost in the machine is you, chatgpt’s new upgrade teases ai’s multimodal future, chatgpt may be a better improviser than you.

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Chancellor Rachel Reeves is taking immediate action to fix the foundations of our economy

In her first speech as Chancellor, Rachel Reeves laid out plans to rebuild Britain and make every part of the country better off.

Good morning.

Last week, the British people voted for change.

And over the last 72 hours I have begun the work necessary to deliver on that mandate.

Our manifesto was clear:

Sustained economic growth is the only route to the improved prosperity that country needs and the living standards of working people.

Where previous governments have been unwilling to take the difficult decisions to deliver growth…

… or have waited too long to act…

… I will not hesitate.

Growth [political content removed]. It is now our national mission.

There is no time to waste.

This morning I want to outline the first steps [political content removed] taken to fix the foundations of our economy.

So we can rebuild Britain and make every part of our country better off.

But first, let me address the inheritance.

I have repeatedly warned that whoever won the general election would inherit the worst set of circumstances since the Second World War.

What I have seen in the past 72 hours has only confirmed that.

Our economy has been held back by decisions deferred and decisions ducked.

Political self-interest put ahead of the national interest.

A government that put party first, country second.

We face the legacy of fourteen years of chaos and economic irresponsibility.  

That is why over the weekend I instructed Treasury officials to provide an assessment of the state of our spending inheritance so that I can understand the scale of the challenge. And I will present this to Parliament before the summer recess. 

This will be separate from a Budget that will be held later this year – and I will confirm the date of that Budget, alongside a forecast from the Office for Budget Responsibility, in due course.

All governments face difficult choices – and I will not shrink from those choices.

Those choices are made harder, however, by the absence of the economic growth necessary to not only balance the books but also to improve living standards.

New Treasury analysis that I requested over the weekend shows that, had the UK economy grown at the average rate of other OECD economies this last 13 years, our economy would have been over £140 billion larger.

This could have brought in an additional £58 billion in tax revenues in the last year alone. That’s money that could have revitalised our schools, our hospitals, and other public services.

Growth requires difficult choices – choices that previous governments have shied away from.

And it now falls to [political content removed] fix the foundations.

We have promised a new approach to growth – one fit for a changed world.

That approach will rest on three pillars – stability, investment, and reform.

Let me turn first to stability.

In the run-up to the general election, I set out the crucial first steps in our economic plans:

To deliver economic stability, so we can grow our economy and keep taxes, inflation and mortgages as low as possible.

And that commitment stands.

I emphasised this commitment in a meeting with the Governor of the Bank of England on Friday, and I will do the same when I meet the chair of the Office for Budget Responsibility this week.

These institutions are guarantors of our economic stability and I will not be playing games at their expense.

Over the weekend I made clear to Treasury officials that the manifesto commitments that we were elected on will be kept to and they will be delivered on.

That includes robust fiscal rules.

And it includes our commitments to no increases in National Insurance, and the basic, higher, or additional rates of Income Tax, or VAT.

Now I know there are some who will argue that the time for caution is past.

[Political content removed].

That a large majority in Parliament means we have the licence to row back on the principles of sound money and economic responsibility.

I know that many of you aren’t used to hearing this after recent years. But I believe that the promises that a party is elected on should be delivered on in government and we will do so.

We do not take lightly the trust of voters who have been burned too often by incompetence, irresponsibility, and recklessness.

And to investors and businesses who have spent fourteen years doubting whether Britain is a safe place to invest, then let me tell you:

After fourteen years, Britain has a stable government. A government that respects business, wants to partner with business, and is open for business.

In an uncertain world, Britain is a place to do business.

Let me turn to how we will unlock private investment that we so desperately need.

[Political content removed] …plans to launch a new National Wealth Fund, with a remit to invest – and so to catalyse private sector investment – in new and growing industries.

And in March, the former governor of the Bank of England, Mark Carney, agreed to lead a Taskforce on the establishment of a new National Wealth Fund.

I can tell you today that I have received the report from that Taskforce, and I will be announcing the next steps in short order.

Alongside investment must come reform.

Because the question is not whether we want growth, but how strong is our resolve – how prepared are we to make hard choices and face down the vested interests;

How willing, even, to risk short-term political pain to fix Britain’s foundations.

The story of the last fourteen years has been a refusal to confront the tough and responsible decisions that are demanded.

This government will be different.

And there is no time to waste.

Nowhere is decisive reform needed more urgently than in the case of our planning system.

Planning reform has become a byword for political timidity in the face of vested interests and a graveyard of economic ambition.

Our antiquated planning system leaves too many important projects getting tied up in years and years of red tape before shovels ever get into the ground.

We promised to put planning reform at the centre of our political argument – and we did.

We said we would grasp the nettle of planning reform – and we are doing so.

Today I can tell you that work is underway.

Over the weekend, I met with the Prime Minister and the Deputy Prime Minister to agree the urgent action needed to fix our planning system.

Today, alongside the Deputy Prime Minister, I am taking immediate action to deliver this [political content removed] government’s mission to kickstart economic growth;

And to take the urgent steps necessary to build the infrastructure that we need, including one and a half million homes over the next five years.

The system needs a new signal. This is that signal.

First, we will reform the National Planning Policy Framework, consulting on a new growth-focused approach to the planning system before the end of the month, including restoring mandatory housing targets.

And, as of today, we are ending the absurd ban on new onshore wind in England. We will also go further and consult on bringing onshore wind back into the Nationally Significant Infrastructure Projects regime, meaning decisions on large developments will be taken nationally not locally.

Second, we will give priority to energy projects in the system to ensure they make swift progress…

… and we will build on the spatial plan for Energy by expanding this to other infrastructure sectors.  

Third, we will create a new taskforce to accelerate stalled housing sites in our country…

…beginning with Liverpool Central Docks, Worcester Parkway, Northstowe and Langley Sutton Coldfield, representing more than 14,000 homes.

Fourth, we will also support local authorities with 300 additional planning officers across the country.

Fifth, if we are to put growth at the centre of our planning system, that means changes not only to the system itself, but to the way that ministers use our powers for direct intervention.

The Deputy Prime Minister has said that when she intervenes in the economic planning system, the benefit of development will be a central consideration and that she will not hesitate to review an application where the potential gain for the regional and national economies warrant it.

… and I welcome her decision to recover two planning appeals already, for data centres in Buckinghamshire and in Hertfordshire.

To facilitate this new approach, the Deputy Prime Minister will also write to local mayors and the Office for Investment to ensure that any investment opportunity with important planning considerations that comes across their desks is brought to her attention and also to mine.

The Deputy Prime Minister will also write to Local Planning Authorities alongside the National Planning Policy Framework consultation, making clear what will now be expected of them…

…including universal coverage of local plans, and reviews of greenbelt boundaries. These will prioritise Brownfield and grey belt land for development to meet housing targets where needed.

And our golden rules will make sure the development this frees up will allow us to deliver thousands of the affordable homes too, including more for social rent.

Sixth, as well as unlocking new housing, we will also reform the planning system to deliver the infrastructure that our country needs.

Together, [political content removed] we will ask the Secretaries of State for Transport and Energy Security and Net Zero to prioritise decisions on infrastructure projects that have been sitting unresolved for far too long.

And finally, we will set out new policy intentions for critical infrastructure in the coming months, ahead of updating relevant National Policy Statements within the year.

I know that there will be opposition to this.

I’m not naïve to that;

And we must acknowledge that trade offs always exist: any development may have environmental consequences, place pressure on services, and rouse voices of local opposition.

But we will not succumb to a status quo which responds to the existence of trade-offs by always saying no, and relegates the national interest below other priorities.

We will make those tough decisions, to realise that mandate. 

Be in no doubt – we are going to get Britain building again.

We are going to get Britain’s economy growing again.

We will end the prevarication and make the necessary choices to fix the foundations:

We will introduce a modern industrial strategy, to create good work and drive investment in all of our communities.

We will reform our skills system, for a changing world of work.

We will tackle economic inactivity and get people back to work.

We will take on the hard work of reforming our public services, to make them fit for the future.

We will work closely with our national, regional and local leaders to power growth in every part of Britain.

And we will turn our attention to the pensions system, to drive investment in homegrown businesses and deliver greater returns to pension savers.

I know the voters’ trust cannot be repaid through slogans or gimmicks – only through action, only through delivery.

The Treasury I lead is proceeding on that basis.

I was appointed to this post less than 72 hours ago.

Upon my arrival, I told Treasury staff that the work starts straight away.

That work has begun.

I have commissioned and received economic analysis from HMT officials on the lost growth of the past 14 years, which I have set out today.

I have instructed Treasury officials to prepare an assessment of the state of our spending inheritance, to be presented to Parliament before the summer recess.

I have started working with the Prime Minister, to make the necessary preparations for the establishment of a Growth Mission Board, and that board will meet before summer recess, focused squarely on reviving our country’s economic growth and prosperity

I have established a new Growth Delivery Unit here, at the heart of  the Treasury.

I have received the recommendations of the National Wealth Fund Taskforce, and will shortly be announcing next steps.

There is much more to do.

More tough decisions to be taken.

You have put your trust in us.

And we will repay that trust.

The work towards a decade of national renewal has begun.

And we are just getting started.

Thank you very much.

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Project 2025: What is it? Who is behind it? How is it connected to Trump?

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WHAT IS PROJECT 2025?

Is it connected to the trump campaign, what are the project's main proposals, does trump agree with the project's proposals, why is project 2025 such a big deal at the moment.

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Reporting by Gram Slattery, editing by Ross Colvin and Rosalba O'Brien

Our Standards: The Thomson Reuters Trust Principles. New Tab , opens new tab

Thomson Reuters

Washington-based correspondent covering campaigns and Congress. Previously posted in Rio de Janeiro, Sao Paulo and Santiago, Chile, and has reported extensively throughout Latin America. Co-winner of the 2021 Reuters Journalist of the Year Award in the business coverage category for a series on corruption and fraud in the oil industry. He was born in Massachusetts and graduated from Harvard College.

World Chevron

Trump survives assassination attempt after major security lapse.

Donald Trump survived a weekend assassination attempt days before he is due to accept the formal Republican presidential nomination, in an attack that will further inflame the U.S. political divide and has raised questions about the security lapses.

Trump disavows Project 2025, but he has long-standing ties to some key architects

As President Joe Biden’s campaign seeks to rebound from his rough debate performance two weeks ago, it has increasingly tried to turn the attention to former President Donald Trump about Project 2025, an expansive conservative plan backed by more than 100 groups for Trump’s potential second administration.

Over the last week, Trump has tried to put some distance between himself and Project 2025.

"I know nothing about Project 2025," he said in a Truth Social post Friday. "I have no idea who is behind it.”

He doubled down in a social media post Thursday morning, saying, "I have not seen it, have no idea who is in charge of it, and, unlike our very well received Republican Platform, had nothing to do with it."

But many of Trump’s key allies have been directly involved in producing the project, which includes a 900-plus page policy road map and personnel database gathered by the Heritage Foundation, the conservative think tank leading the effort.

Trump also spoke highly about the group's plans at a dinner sponsored by the Heritage Foundation in April 2022, saying: “This is a great group, and they’re going to lay the groundwork and detail plans for exactly what our movement will do and what your movement will do when the American people give us a colossal mandate to save America.”

The project’s website bills it as a “governing agenda” that would “pave the way for an effective conservative Administration.”

The website also notes that the project is backed by over 100 conservative organizations , many led by close allies of Trump, including Turning Point USA, the Center for Renewing America, the Claremont Institute, the Family Policy Alliance, the Family Research Council, Moms for Liberty and America First Legal — the latter of which is led by Stephen Miller, a top former Trump adviser.

Former Trump administration officials who have been directly affiliated with Project 2025 include former Office of Management and Budget Director Russ Vought, former acting Defense Secretary Christopher Miller, former Housing and Urban Development Secretary Ben Carson, former deputy chief of staff Rick Dearborn and former Justice Department senior counsel Gene Hamilton.

Vought, one of the key authors of Project 2025, is also the Republican National Committee’s platform policy director.

The RNC this month adopted its official policy platform for the 2024 election cycle, a document that is less conservative than the Project 2025 handbook — including on key issues like abortion .

Despite the differences between the official platform and Project 2025, the Heritage Foundation is intertwined with the RNC and has been for years.

A spokesperson for the Heritage Foundation told NBC News that it will have a sponsored presence at the Republican National Convention in Milwaukee, as it did at the GOP conventions in 2016 and 2012.

The group was also intimately involved with Trump's transition to the White House in 2016. Beginning that August, top Heritage officials — including Ed Meese, Ed Feulner, Bill Walton and Kay Coles James — became key players in identifying personnel to fill out the administration. 

The Trump campaign declined to comment on who could be a part of a 2025 transition team. Typically, a party’s nominee selects a transition team several months before the general election.

In a statement to NBC News, Biden campaign spokesperson Sarafina Chitka called Project 2025 "extreme," and said it's, "written and led by [Trump's] own inner circle — the same extremists who stacked Trump’s first administration with loyalists and fired anyone who opposed his dangerous instincts, and the same enablers who will help Trump go even further to ‘terminate’ the Constitution, get ‘revenge’ on his enemies, and govern as a ‘dictator on day one’ if he wins this November. Donald Trump and Project 2025 are one in the same — and they’re both going to lose this November.”

Although the RNC’s official platform and Project 2025 differ, the goals espoused in Project 2025 are similar to some of the campaign promises Trump makes at his rallies.

He has promised to cut the Education Department, mirroring Project 2025’s proposal that “ the federal Department of Education should be eliminated .”

He has also promised to appoint a special prosecutor to investigate Biden, alleging that the justice system under the Biden administration is “two-tiered” and “weaponized.”

Project 2025’s handbook echoes th at , saying the Biden administration has executed an “unprecedented politicization and weaponization of the [Justice] department,” which demands “a comprehensive response from the next Administration.”

Still, Trump’s campaign denies that the authors of Project 2025 are in any way shaping his plans for a potential administration.

Senior campaign advisers Chris LaCivita and Susie Wiles said in a statement last year that “unless a message is coming directly from President Trump or an authorized member of his campaign team, no aspect of future presidential staffing or policy announcements should be deemed official.”

Vaughn Hillyard is a correspondent for NBC News. 

Alexandra Marquez is a politics reporter for NBC News.