research paper on international marketing

International Marketing Research: A State-of-the-Art Review and the Way Forward

• First Online: 21 October 2017

Cite this chapter

• Leonidas C. Leonidou 5 ,
• Constantine S. Katsikeas 6 ,
• Saeed Samiee 7 &
• Bilge Aykol 8  

2986 Accesses

20 Citations

2 Altmetric

The chapter provides a systematic review of 1722 international marketing articles published in the top six international business journals during the period 1995–2015. The analysis focuses on five major areas: profiles of authors involved in international marketing research; major contributors of international marketing articles based on their productivity and impact; structural characteristics of articles published on international marketing; articles with the greatest impact in the international marketing field; and specific themes of international marketing research covered and their evolution over time. The analysis revealed that the international marketing field has experienced a significant proliferation during the investigation period as demonstrated by its continuous refinement, improved quality, and extensive topical coverage. Fruitful directions for future research on the subject are discussed.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save.

• Get 10 units per month
• Download Article/Chapter or Ebook
• 1 Unit = 1 Article or 1 Chapter
• Cancel anytime
• Available as PDF
• Read on any device
• Instant download
• Own it forever
• Available as EPUB and PDF
• Compact, lightweight edition
• Dispatched in 3 to 5 business days
• Free shipping worldwide - see info
• Durable hardcover edition

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

The Geographical Focus of International Marketing Research, 1982–1991

Emerging Directions for International Marketing Research

The Changing Nature of Global Marketing: A New Perspective

Aaby, N. E., & Slater, S. F. (1989). Management influences on export performance: A review of the empirical literature 1978–88. International Marketing Review, 6 (4), 53–68.

Article   Google Scholar  

Albaum, G., & Peterson, R. A. (1984). Empirical research in international marketing: 1976–1982. Journal of International Business Studies, 15 (1), 161–173.

Aulakh, P. S., Kotabe, M., & Sahay, A. (1996). Trust and performance in cross-border marketing partnerships: A behavioral approach. Journal of International Business Studies, 27 (5), 1005–1032.

Bilkey, W. J. (1978). An attempted integration of the literature on the export behavior of firms. Journal of International Business Studies, 9 (1), 33–46.

Cavusgil, S. T., & Nevin, J. R. (1981). State-of-the-art in international marketing: an assessment. In B. M. Enis & K. J. Roering (Eds.), Review of marketing (pp. 195–216). Chicago: American Marketing Association.

Google Scholar  

Coviello, N. E. (2006). The network dynamics of international new ventures. Journal of International Business Studies, 37 (5), 713–731.

Coviello, N., & Munro, H. (1997). Network relationships and the internationalisation process of small software firms. International Business Review, 6 (4), 361–386.

Coviello, N. E., & McAuley, A. (1999). Internationalisation and the smaller firm: A review of contemporary empirical research. Management International Review, 39 (3), 223–256.

Czinkota, M. R., & Ronkainen, I. A. (2013). International marketing . Mason: South-Western.

Dyer, J. H., & Chu, W. (2000). The determinants of trust in supplier-automaker relationships in the U.S., Japan, and Korea. Journal of International Business Studies, 31 (2), 259–285.

Eriksson, K., Johanson, J., Majkgård, A., & Sharma, D. D. (1997). Experiential knowledge and cost in the internationalization process. Journal of International Business Studies, 28 (2), 337–360.

Gwinner, K. (1997). A model of image creation and image transfer in event sponsorship. International Marketing Review, 14 (3), 145–158.

Habib, M., & Zurawicki, L. (2002). Corruption and foreign direct investment. Journal of International Business Studies, 33 (2), 291–307.

Hollensen, S. (2017). Global marketing . Harlow: Pearson.

Jones, M. V., & Coviello, N. E. (2005). Internationalisation: Conceptualising an entrepreneurial process of behaviour in time. Journal of International Business Studies, 36 (3), 284–303.

Knight, G. (2000). Entrepreneurship and marketing strategy: The SME under globalization. Journal of International Marketing, 8 (2), 12–32.

Knight, G. A., & Cavusgil, S. T. (2004). Innovation, organizational capabilities, and the born-global firm. Journal of International Business Studies, 35 (2), 124–141.

Leonidou, L. C., Barnes, B. R., Spyropoulou, S., & Katsikeas, C. S. (2010). Assessing the contribution of leading mainstream marketing journals to the international marketing discipline. International Marketing Review, 27 (5), 491–518.

Leonidou, L. C., & Katsikeas, C. S. (1996). The export development process: An integrative review of empirical models. Journal of International Business Studies, 27 (3), 517–551.

Li, T., & Cavusgil, S. T. (1995). A classification and assessment of research streams in international marketing. International Business Review, 4 (3), 251–277.

Madsen, T. K., & Servais, P. (1997). The internationalization of born globals: An evolutionary process? International Business Review, 6 (6), 561–583.

Maignan, I., & Ralston, D. A. (2002). Corporate social responsibility in Europe and the U.S.: Insights from businesses’ self-presentations. Journal of International Business Studies, 33 (3), 497–514.

Malhotra, N. K., Wu, L., & Whitelock, J. (2005). An overview of the first 21 years of research in the international marketing review, 1983–2000. International Marketing Review, 22 (4), 391–398.

Malhotra, N. K., Wu, L., & Whitelock, J. (2013). An updated overview of research published in the international marketing review. International Marketing Review, 30 (1), 7–20.

Miesenböck, K. J. (1988). Small business and exporting: a literature review. International Small Business Journal, 6 (1), 42–61.

Moen, O., & Servais, P. (2002). Born global or gradual global? Examining the export behavior of small and medium-sized enterprises. Journal of International Marketing, 10 (3), 49–72.

Pan, Y., & Tse, D. (2000). The hierarchical model of market entry modes. Journal of International Business Studies, 31 (4), 535–554.

Peterson, R. A., & Jolibert, A. J. P. (1995). A meta-analysis of country-of-origin effects. Journal of International Business Studies, 26 (4), 883–900.

Sharma, D. D., & Blomstermo, A. (2003). The internationalization process of born globals: A network view. International Business Review, 12 (6), 739–753.

Sheth, J. N., & Parvatiyar, A. (1995). The evolution of relationship marketing. International Business Review, 4 (4), 397–418.

Simonin, B. L. (1999). Transfer of marketing know-how in international strategic alliances: an empirical investigation of the role and antecedents of knowledge ambiguity. Journal of International Business Studies, 30 (3), 463–490.

Steenkamp, J. E. M., Batra, R., & Alden, D. L. (2003). How perceived brand globalness creates brand value. Journal of International Business Studies, 34 (1), 53–65.

Theodosiou, M. A., & Leonidou, L. C. (2003). Standardization versus adaptation of international marketing strategy: An integrative assessment of the empirical research. International Business Review, 12 (2), 141–171.

Tihanyi, L., Griffith, D. A., & Russell, C. J. (2005). The effect of cultural distance on entry mode choice, international diversification, and MNE performance: a meta-analysis. Journal of International Business Studies, 36 (3), 270–283.

Weerawardena, J., & Mort, G. S. (2006). Investigating social entrepreneurship: A multidimensional model. Journal of World Business, 41 (1), 21–35.

Zhou, L., Wu, W., & Luo, X. (2007). Internationalization and the performance of born-global SMEs: The mediating role of social networks. Journal of International Business Studies, 38 (4), 673–690.

Zou, S., & Stan, S. (1998). The determinants of export performance: A review of the empirical literature between 1987 and 1997. International Marketing Review, 15 (5), 333–356.

Download references

Author information

Authors and affiliations.

School of Economics and Management, University of Cyprus, Kallipoleos 75, 1678, Nicosia, Cyprus

Leonidas C. Leonidou

Leeds University Business School, University of Leeds, Maurice Keyworth Building, LS2 9JT, Leeds, UK

Constantine S. Katsikeas

Collins College of Business, University of Tulsa, 800 South Tucker Drive, Tulsa, OK, 74104-9700, USA

Saeed Samiee

Faculty of Business, Dokuz Eylül University, Kaynaklar Campus, Buca, 35390, Izmir, Turkey

Bilge Aykol

You can also search for this author in PubMed   Google Scholar

Corresponding author

Correspondence to Bilge Aykol .

Editor information

Editors and affiliations.

School of Economics and Management, University of Cyprus, Nicosia, Cyprus

Leeds University Business School, University of Leeds, Leeds, USA

Collins College of Business, University of Tulsa, Tulsa, Oklahoma, USA

Faculty of Business, Dokuz Eylül University, Izmir, Turkey

See Tables  6 and 7 .

Rights and permissions

Reprints and permissions

Copyright information

© 2018 Springer International Publishing AG

About this chapter

Leonidou, L.C., Katsikeas, C.S., Samiee, S., Aykol, B. (2018). International Marketing Research: A State-of-the-Art Review and the Way Forward. In: Leonidou, L., Katsikeas, C., Samiee, S., Aykol, B. (eds) Advances in Global Marketing. Springer, Cham. https://doi.org/10.1007/978-3-319-61385-7_1

Download citation

DOI : https://doi.org/10.1007/978-3-319-61385-7_1

Published : 21 October 2017

Publisher Name : Springer, Cham

Print ISBN : 978-3-319-61384-0

Online ISBN : 978-3-319-61385-7

eBook Packages : Business and Management Business and Management (R0)

Share this chapter

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

• Publish with us

Policies and ethics

• Find a journal
• Track your research

International Marketing Review

• Submit your paper
• Author guidelines
• Editorial team
• Indexing & metrics
• Calls for papers & news

Before you start

For queries relating to the status of your paper pre decision, please contact the Editor or Journal Editorial Office. For queries post acceptance, please contact the Supplier Project Manager. These details can be found in the Editorial Team section.

Author responsibilities

Our goal is to provide you with a professional and courteous experience at each stage of the review and publication process. There are also some responsibilities that sit with you as the author. Our expectation is that you will:

• Respond swiftly to any queries during the publication process.
• Be accountable for all aspects of your work. This includes investigating and resolving any questions about accuracy or research integrity .
• Treat communications between you and the journal editor as confidential until an editorial decision has been made.
• Include anyone who has made a substantial and meaningful contribution to the submission (anyone else involved in the paper should be listed in the acknowledgements).
• Exclude anyone who hasn’t contributed to the paper, or who has chosen not to be associated with the research.
• In accordance with COPE’s position statement on AI tools , Large Language Models cannot be credited with authorship as they are incapable of conceptualising a research design without human direction and cannot be accountable for the integrity, originality, and validity of the published work. The author(s) must describe the content created or modified as well as appropriately cite the name and version of the AI tool used; any additional works drawn on by the AI tool should also be appropriately cited and referenced. Standard tools that are used to improve spelling and grammar are not included within the parameters of this guidance. The Editor and Publisher reserve the right to determine whether the use of an AI tool is permissible.
• If your article involves human participants, you must ensure you have considered whether or not you require ethical approval for your research, and include this information as part of your submission. Find out more about informed consent .

Generative AI usage key principles

• Copywriting any part of an article using a generative AI tool/LLM would not be permissible, including the generation of the abstract or the literature review, for as per Emerald’s authorship criteria, the author(s) must be responsible for the work and accountable for its accuracy, integrity, and validity.
• The generation or reporting of results using a generative AI tool/LLM is not permissible, for as per Emerald’s authorship criteria, the author(s) must be responsible for the creation and interpretation of their work and accountable for its accuracy, integrity, and validity.
• The in-text reporting of statistics using a generative AI tool/LLM is not permissible due to concerns over the authenticity, integrity, and validity of the data produced, although the use of such a tool to aid in the analysis of the work would be permissible.
• Copy-editing an article using a generative AI tool/LLM in order to improve its language and readability would be permissible as this mirrors standard tools already employed to improve spelling and grammar, and uses existing author-created material, rather than generating wholly new content, while the author(s) remains responsible for the original work.
• The submission and publication of images created by AI tools or large-scale generative models is not permitted.

Research and publishing ethics

Our editors and employees work hard to ensure the content we publish is ethically sound. To help us achieve that goal, we closely follow the advice laid out in the guidelines and flowcharts on the COPE (Committee on Publication Ethics) website .

We have also developed our research and publishing ethics guidelines . If you haven’t already read these, we urge you to do so – they will help you avoid the most common publishing ethics issues.

A few key points:

• Any manuscript you submit to this journal should be original. That means it should not have been published before in its current, or similar, form. Exceptions to this rule are outlined in our pre-print and conference paper policies .  If any substantial element of your paper has been previously published, you need to declare this to the journal editor upon submission. Please note, the journal editor may use  Crossref Similarity Check  to check on the originality of submissions received. This service compares submissions against a database of 49 million works from 800 scholarly publishers.
• Your work should not have been submitted elsewhere and should not be under consideration by any other publication.
• If you have a conflict of interest, you must declare it upon submission; this allows the editor to decide how they would like to proceed. Read about conflict of interest in our research and publishing ethics guidelines .
• By submitting your work to Emerald, you are guaranteeing that the work is not in infringement of any existing copyright.

Third party copyright permissions

Prior to article submission, you need to ensure you’ve applied for, and received, written permission to use any material in your manuscript that has been created by a third party. Please note, we are unable to publish any article that still has permissions pending. The rights we require are:

• Non-exclusive rights to reproduce the material in the article or book chapter.
• Print and electronic rights.
• Worldwide English-language rights.
• To use the material for the life of the work. That means there should be no time restrictions on its re-use e.g. a one-year licence.

We are a member of the International Association of Scientific, Technical, and Medical Publishers (STM) and participate in the STM permissions guidelines , a reciprocal free exchange of material with other STM publishers.  In some cases, this may mean that you don’t need permission to re-use content. If so, please highlight this at the submission stage.

Please take a few moments to read our guide to publishing permissions  to ensure you have met all the requirements, so that we can process your submission without delay.

Open access submissions and information

All our journals currently offer two open access (OA) publishing paths; gold open access and green open access.

If you would like to, or are required to, make the branded publisher PDF (also known as the version of record) freely available immediately upon publication, you can select the gold open access route once your paper is accepted. 

If you’ve chosen to publish gold open access, this is the point you will be asked to pay the APC (article processing charge) . This varies per journal and can be found on our APC price list or on the editorial system at the point of submission. Your article will be published with a Creative Commons CC BY 4.0 user licence , which outlines how readers can reuse your work.

Alternatively, if you would like to, or are required to, publish open access but your funding doesn’t cover the cost of the APC, you can choose the green open access, or self-archiving, route. As soon as your article is published, you can make the author accepted manuscript (the version accepted for publication) openly available, free from payment and embargo periods.

You can find out more about our open access routes, our APCs and waivers and read our FAQs on our open research page. 

Find out about open

Transparency and Openness Promotion (TOP) Guidelines

We are a signatory of the Transparency and Openness Promotion (TOP) Guidelines , a framework that supports the reproducibility of research through the adoption of transparent research practices. That means we encourage you to:

• Cite and fully reference all data, program code, and other methods in your article.
• Include persistent identifiers, such as a Digital Object Identifier (DOI), in references for datasets and program codes. Persistent identifiers ensure future access to unique published digital objects, such as a piece of text or datasets. Persistent identifiers are assigned to datasets by digital archives, such as institutional repositories and partners in the Data Preservation Alliance for the Social Sciences (Data-PASS).
• Follow appropriate international and national procedures with respect to data protection, rights to privacy and other ethical considerations, whenever you cite data. For further guidance please refer to our  research and publishing ethics guidelines . For an example on how to cite datasets, please refer to the references section below.

Prepare your submission

Manuscript support services.

We are pleased to partner with Editage, a platform that connects you with relevant experts in language support, translation, editing, visuals, consulting, and more. After you’ve agreed a fee, they will work with you to enhance your manuscript and get it submission-ready.

This is an optional service for authors who feel they need a little extra support. It does not guarantee your work will be accepted for review or publication.

Visit Editage

Manuscript requirements

Before you submit your manuscript, it’s important you read and follow the guidelines below. You will also find some useful tips in our structure your journal submission how-to guide.

Submit your manuscript

There are a number of key steps you should follow to ensure a smooth and trouble-free submission.

Double check your manuscript

Before submitting your work, it is your responsibility to check that the manuscript is complete, grammatically correct, and without spelling or typographical errors. A few other important points:

• Give the journal aims and scope a final read. Is your manuscript definitely a good fit? If it isn’t, the editor may decline it without peer review.
• Does your manuscript comply with our research and publishing ethics guidelines ?
• Have you cleared any necessary publishing permissions ?
• Have you followed all the formatting requirements laid out in these author guidelines?
• If you need to refer to your own work, use wording such as ‘previous research has demonstrated’ not ‘our previous research has demonstrated’.
• If you need to refer to your own, currently unpublished work, don’t include this work in the reference list.
• Any acknowledgments or author biographies should be uploaded as separate files.
• Carry out a final check to ensure that no author names appear anywhere in the manuscript. This includes in figures or captions.

You will find a helpful submission checklist on the website Think.Check.Submit .

The submission process

All manuscripts should be submitted through our editorial system by the corresponding author.

The only way to submit to the journal is through the journal’s ScholarOne site as accessed via the Emerald website, and not by email or through any third-party agent/company, journal representative, or website. Submissions should be done directly by the author(s) through the ScholarOne site and not via a third-party proxy on their behalf.

A separate author account is required for each journal you submit to. If this is your first time submitting to this journal, please choose the Create an account or Register now option in the editorial system. If you already have an Emerald login, you are welcome to reuse the existing username and password here.

Please note, the next time you log into the system, you will be asked for your username. This will be the email address you entered when you set up your account.

Don't forget to add your  ORCiD ID during the submission process. It will be embedded in your published article, along with a link to the ORCiD registry allowing others to easily match you with your work.

Don’t have one yet? It only takes a few moments to register for a free ORCiD identifier .

Visit the ScholarOne support centre  for further help and guidance.

What you can expect next

You will receive an automated email from the journal editor, confirming your successful submission. It will provide you with a manuscript number, which will be used in all future correspondence about your submission. If you have any reason to suspect the confirmation email you receive might be fraudulent, please contact the journal editor in the first instance.

Post submission

Review and decision process.

Each submission is checked by the editor. At this stage, they may choose to decline or unsubmit your manuscript if it doesn’t fit the journal aims and scope, or they feel the language/manuscript quality is too low.

If they think it might be suitable for the publication, they will send it to at least two independent referees for double anonymous peer review.  Once these reviewers have provided their feedback, the editor may decide to accept your manuscript, request minor or major revisions, or decline your work.

This journal offers an article transfer service. If the editor decides to decline your manuscript, either before or after peer review, they may offer to transfer it to a more relevant Emerald journal in this field. If you accept, your ScholarOne author account, and the accounts of your co-authors, will automatically transfer to the new journal, along with your manuscript and any accompanying peer review reports. However, you will still need to log in to ScholarOne to complete the submission process using your existing username and password. While accepting a transfer does not guarantee the receiving journal will publish your work, an editor will only suggest a transfer if they feel your article is a good fit with the new title.

While all journals work to different timescales, the goal is that the editor will inform you of their first decision within 60 days.

During this period, we will send you automated updates on the progress of your manuscript via our submission system, or you can log in to check on the current status of your paper.  Each time we contact you, we will quote the manuscript number you were given at the point of submission. If you receive an email that does not match these criteria, it could be fraudulent and we recommend you contact the journal editor in the first instance.

Manuscript transfer service

Emerald’s manuscript transfer service takes the pain out of the submission process if your manuscript doesn’t fit your initial journal choice. Our team of expert Editors from participating journals work together to identify alternative journals that better align with your research, ensuring your work finds the ideal publication home it deserves. Our dedicated team is committed to supporting authors like you in finding the right home for your research.

If a journal is participating in the manuscript transfer program, the Editor has the option to recommend your paper for transfer. If a transfer decision is made by the Editor, you will receive an email with the details of the recommended journal and the option to accept or reject the transfer. It’s always down to you as the author to decide if you’d like to accept. If you do accept, your paper and any reviewer reports will automatically be transferred to the recommended journals. Authors will then confirm resubmissions in the new journal’s ScholarOne system.

Our Manuscript Transfer Service page has more information on the process.

If your submission is accepted

Open access.

Once your paper is accepted, you will have the opportunity to indicate whether you would like to publish your paper via the gold open access route.

If you’ve chosen to publish gold open access, this is the point you will be asked to pay the APC (article processing charge).  This varies per journal and can be found on our APC price list or on the editorial system at the point of submission. Your article will be published with a Creative Commons CC BY 4.0 user licence , which outlines how readers can reuse your work.

For UK journal article authors - if you wish to submit your work accepted by Emerald to REF 2021, you must make a ‘closed deposit’ of your accepted manuscript to your respective institutional repository upon acceptance of your article. Articles accepted for publication after 1st April 2018 should be deposited as soon as possible, but no later than three months after the acceptance date. For further information and guidance, please refer to the REF 2021 website.

All accepted authors are sent an email with a link to a licence form.  This should be checked for accuracy, for example whether contact and affiliation details are up to date and your name is spelled correctly, and then returned to us electronically. If there is a reason why you can’t assign copyright to us, you should discuss this with your journal content editor. You will find their contact details on the editorial team section above.

Proofing and typesetting

Once we have received your completed licence form, the article will pass directly into the production process. We will carry out editorial checks, copyediting, and typesetting and then return proofs to you (if you are the corresponding author) for your review. This is your opportunity to correct any typographical errors, grammatical errors or incorrect author details. We can’t accept requests to rewrite texts at this stage.

When the page proofs are finalised, the fully typeset and proofed version of record is published online. This is referred to as the EarlyCite version. While an EarlyCite article has yet to be assigned to a volume or issue, it does have a digital object identifier (DOI) and is fully citable. It will be compiled into an issue according to the journal’s issue schedule, with papers being added by chronological date of publication.

How to share your paper

Visit our author rights page  to find out how you can reuse and share your work.

To find tips on increasing the visibility of your published paper, read about  how to promote your work .

Correcting inaccuracies in your published paper

Sometimes errors are made during the research, writing and publishing processes. When these issues arise, we have the option of withdrawing the paper or introducing a correction notice. Find out more about our  article withdrawal and correction policies .

Need to make a change to the author list? See our frequently asked questions (FAQs) below.

Frequently asked questions

Editor-in-Chief

• Professor John W. Cadogan Leicester University & Honorary Professor and Docent, Lappeenranta University of Technology - UK & Finland [email protected]

Associate Editor

• Professor Fabian Bartsch Montpellier Business School - France [email protected]
• Professor Nathaniel Boso Kwame Nkrumah University of Science and Technology - Ghana [email protected]
• Professor George Christodoulides American University of Sharjah - United Arab Emirates [email protected]
• Dr Michael Christofi Cyprus University of Technology - Cyprus [email protected]
• Dr Mark Cleveland The University of Western Ontario - Canada [email protected]
• Professor Anne Marie Doherty University of Strathclyde - UK [email protected]
• Professor Susan Freeman University of South Australia Business School - Australia [email protected]
• Professor Ismail Gölgeci Aarhus University - Denmark [email protected]
• Professor Mathew Hughes University of Leicester, UK [email protected]
• Professor Magnus Hultman Brock University - Canada [email protected]
• Professor Bryan Jean National Taiwan University - Taiwan [email protected]
• Professor Olli Kuivalainen LUT University - Finland [email protected]
• Professor Tommi Laukkanen University of Eastern Finland - Finland [email protected]
• Associate Professor Timo Mandler TBS Education - France [email protected]
• Dr Nina Michaelidou Loughborough University - UK [email protected]
• Professor Carlos M. P. Sousa Molde University College - Norway [email protected]
• Dr Vicky Story Loughborough University - UK [email protected]
• Professor Demetris Vrontis University of Nicosia - Cyprus [email protected]
• Clare Lehane Emerald Publishing - UK [email protected]

Journal Editorial Office (For queries related to pre-acceptance)

• Lavanya Darvesh Emerald Publishing [email protected]

Supplier Project Manager (For queries related to post-acceptance)

• Sivakeerthika Saravanan Emerald Publishing [email protected]

Senior Advisory Board

• Professor Adamantios Diamantopoulos Department of Business Administration, University of Vienna - Austria
• Professor David A Griffith Texas A&M University - USA
• Professor Constantine S Katsikeas Leeds University Business School - UK
• Professor Nicolas Papadopoulos Carleton University - Canada
• Professor Saeed Samiee University of Tulsa - USA
• Professor Bodo B Schlegelmilch Wirtschaftsuniversität Wien WU Wien - Austria
• Dr K. Sivakumar Lehigh University - USA
• Professor Jan-Benedict Steenkamp University of North Carolina at Chapel Hill - USA
• Professor Charles R Taylor Villanova University - USA

Editorial Board

• Dr James Agarwal University of Calgary - Canada
• Dr Henrick Agndal Stockholm School of Economics - Sweden
• Dr Wasim Ahmed Lancaster University - UK
• Professor Nicholas Alexander Lancaster University - UK
• Dr Yoel Asseraf Ruppin Academic Centre - Israel
• Professor George Balabanis City University - UK
• Professor Camilla Barbarossa Toulouse Business School - France
• Professor Bradley Barnes The Hang Seng University of Hong Kong - Hong Kong
• Dr Abhishek Behl Management Development Institute, Gurgaon - India
• Professor Steven Burt University of Stirling - UK
• Dr Nilay Bıçakcıoğlu-Peynirci University of Sussex Business School - UK
• Dr Dayle Childs Bournemouth University - UK
• Professor Nicole Coviello Wilfrid Laurier University - Canada
• Professor David Crick University of Ottawa - Canada
• Dr James Crick University of Leicester - UK
• Professor Charles Chi Cui The University of Westminster - UK
• Professor Alfredo D'Angelo Università Cattolica del Sacro Cuore - Italy
• Professor Vasileios (Bill) Davvetas University of Leeds - UK
• Dr Dahlia El-Manstrly University of Edinburgh Business School - UK
• Dr Felicitas Evangelista University of Western Sydney - Australia
• Dr Fernando Fastoso Hochschule Pforzheim University - Germany
• Professor John B Ford Old Dominion University - USA
• Dr Gary Gregory University of New South Wales - Australia
• Professor Jiaxun (Justin) He East China Normal University - China
• Dr Louise A. Heslop Carleton University - Canada
• Professor Paul Hughes Lancaster University - UK
• Professor G Tomas M Hult Michigan State University - USA
• Professor Ruey-Jer Jean National Taiwan University - Taiwan
• Dr Huda Khan University of Aberdeen - UK
• Dr Frederic Kropp Monterey Institute of International Studies - USA
• Dr Olga Kvasova University of Central Lancashire - UK
• Dr Luis Filipe Lages Nova School of Business and Economics - Portugal
• Professor Leonidas Leonidou University of Cyprus - Cyprus
• Professor Ana Lisboa Instituto Politécnico de Leiria - Portugal
• Professor Peter Magnusson Florida International University - USA
• Dr Oscar Martin Martin Universidad Pública de Navarra - Spain
• Professor Bulent Menguc University of Leeds - UK
• Professor Robert E Morgan Cardiff Business School - UK
• Professor Emi Moriuchi Rochester Institute of Technology - USA
• Dr Md Imtiaz Mostafiz University of Bolton - UK
• Professor Stefanos Mouzas Lancaster University - UK
• Dr Cheryl Nakata University of North Carolina Greensboro - USA
• Dr Arinze Nwoba Loughborough University - UK
• Professor Shintaro Okazaki King's Business School, King’s College London - UK
• Professor João Oliveira University of Essex - UK
• Dr Hossein Olya University of Sheffield - UK
• Professor Dayananda Palihawadana Leeds University Business School, University of Leeds - UK
• Dr Ravi Pappu University of Queensland - Australia
• Professor Pieter Pauwels Hasselt University - Belgium
• Professor Helen Perks Nottingham University Business School - UK
• Professor Gregor Pfajfar University of Ljubljana - Slovenia
• Professor Michael Jay Polonsky Deakin University - Australia
• Dr Constantinos Vasilios Priporas Middlesex University - UK
• Dr Keith Pyper University of Strathclyde - UK
• Professor Nina L. Reynolds University of Wollongong - Australia
• Professor Petra Riefler The University of Natural Resources and Life Sciences - Austria
• Professor Matthew J. Robson Cardiff University - UK
• Professor Arash Sadeghi University of Leicester - UK
• Dr Charalampos (Babis) Saridakis University of Leeds - UK
• Dr Nikoletta-Theofania Siamagka Aristotle University of Thessaloniki - Greece
• Dr Nitish Singh St. Louis University - USA
• Professor Rudolf Sinkovics University of Glasgow - UK
• Dr Dionysis Skarmeas Athens University of Economics & Business - Greece
• Professor Anne L. Souchon Loughborough University - UK
• Dr Jennifer L. Stoner University of North Dakota - USA
• Professor Sanna Sundqvist Aalto University - Finland
• Prof. Dr. Prof. h.c. Bernhard Swoboda Trier University - Germany
• Dr Eleni Tsougkou University of Strathclyde - UK
• Associate Professor Ana Valenzuela Zicklin School of Business Baruch College, CUNY - USA
• Prof Dr Peeter W.J. Verlegh University of Amsterdam - Netherlands
• Professor Kevin E. Voss Oklahoma State University - USA
• Professor Cheng Lu Wang University of New Haven - USA
• Associate Professor Stanford A. Westjohn Ph.D The University of Toledo - USA
• Professor Martin Wetzels EDHEC Business School - France
• Dr Ji (Karena) Yan Durham University - UK
• Professor Katharina Zeugner-Roth SKEMA Business School – Université Côte d’Azur - France
• Professor İlayda İpek Dokuz Eylül University - Turkey

CiteScore 2023

Further information

CiteScore is a simple way of measuring the citation impact of sources, such as journals.

Calculating the CiteScore is based on the number of citations to documents (articles, reviews, conference papers, book chapters, and data papers) by a journal over four years, divided by the number of the same document types indexed in Scopus and published in those same four years.

For more information and methodology visit the Scopus definition

CiteScore Tracker 2024

(updated monthly)

CiteScore Tracker is calculated in the same way as CiteScore, but for the current year rather than previous, complete years.

The CiteScore Tracker calculation is updated every month, as a current indication of a title's performance.

2023 Impact Factor

The Journal Impact Factor is published each year by Clarivate Analytics. It is a measure of the number of times an average paper in a particular journal is cited during the preceding two years.

For more information and methodology see Clarivate Analytics

5-year Impact Factor (2023)

A base of five years may be more appropriate for journals in certain fields because the body of citations may not be large enough to make reasonable comparisons, or it may take longer than two years to publish and distribute leading to a longer period before others cite the work.

Actual value is intentionally only displayed for the most recent year. Earlier values are available in the Journal Citation Reports from Clarivate Analytics .

Time to first decision

Time to first decision , expressed in days, the "first decision" occurs when the journal’s editorial team reviews the peer reviewers’ comments and recommendations. Based on this feedback, they decide whether to accept, reject, or request revisions for the manuscript.

Data is taken from submissions between 1st June 2023 and 31st May 2024

Acceptance rate

The acceptance rate is a measurement of how many manuscripts a journal accepts for publication compared to the total number of manuscripts submitted expressed as a percentage %

Data is taken from submissions between 1st June 2023 and 31st May 2024 .

This journal is abstracted and indexed by

• Cabell's Directory of Publishing Opportunites in Marketing
• Collectanea Corporate
• Current Citations Express
• Current Contents ® / Social and Behavioural Sciences
• Electronic Collections Online
• Emerald Management Reviews
• EP Collection
• Expanded Academic Index
• General Reference Center
• Government & Policy
• ISI Alerting Services
• Journal Citation Reports/Social Sciences Edition
• Manning & Napier
• ReadCube Discover
• Social Sciences Citation Index SSCI (Clarivate Analytics)®
• Social SciSearch ®
• The Publication Forum (Finland)
• Zetoc (British Library)

This journal is ranked by

• AERES (France)
• AIDEA (Italy)
• Association of Business Schools (ABS) Academic Journal Quality Guide - 3
• Australian Business Deans Council (ABDC) Journal Quality List - A
• Australian Research Council (ERA) Journal List
• BFI (Denmark)
• Chartered Association of Business Schools (CABS
• UK) Academic Journal Guide)
• CNRS (France)
• ESSEC (France)
• FNEGE (France)
• FMS Journal Rating Guide (B)
• Index Copernicus (Poland)
• JourQUAL (Germany) - B
• Norwegian Social Science Data Services
• Scopus 

Reviewer information

Peer review process.

This journal engages in a double-anonymous peer review process, which strives to match the expertise of a reviewer with the submitted manuscript. Reviews are completed with evidence of thoughtful engagement with the manuscript, provide constructive feedback, and add value to the overall knowledge and information presented in the manuscript.

The mission of the peer review process is to achieve excellence and rigour in scholarly publications and research.

Our vision is to give voice to professionals in the subject area who contribute unique and diverse scholarly perspectives to the field.

The journal values diverse perspectives from the field and reviewers who provide critical, constructive, and respectful feedback to authors. Reviewers come from a variety of organizations, careers, and backgrounds from around the world.

All invitations to review, abstracts, manuscripts, and reviews should be kept confidential. Reviewers must not share their review or information about the review process with anyone without the agreement of the editors and authors involved, even after publication. This also applies to other reviewers’ “comments to author” which are shared with you on decision.

Resources to guide you through the review process

Discover practical tips and guidance on all aspects of peer review in our reviewers' section. See how being a reviewer could benefit your career, and discover what's involved in shaping a review.

More reviewer information

Calls for papers

Beyond goods: the rise of experiential consumption in international/global markets.

Introduction In this changing consumption landscape, consumers across the globe are increasingly seeking meaningful, immersive encounters as well as authentic and unique experiences so that they resonate with brands (Fan e...

Deglobalization and Global Branding Strategy

Introduction Globalization, as the process of interaction and integration among people, companies, and governments worldwide, describe how trade and technology have made the world into a more connected and interdependent p...

Institutional Technologies and the New Frontiers of International Marketing and Global Supply Chain Management

Introduction and background The dynamics of international marketing and global supply chain management (SCM) have undergone significant transformations in recent years (Gligor et al., 2019; Gölgeci et al., 2019; Gölgeci & Kuivalain...

Advancing International Marketing Strategy: Innovative Conceptual Insights and Comprehensive Literature Reviews

Introduction As fields of study evolve, they undergo phases (Gusenbauer and Haddaway, 2020) in which advances build on the theories, concepts, and methods established in earlier stages of their development (Kraus et al., 2...

Digital Strategy Design & Transformation in International Marketing

Introduction Digital strategy design and digital transformation are related concepts that refer to the extensive and rapidly advancing transformation of business operations, skills, and frameworks, to effectively utilize t...

Call for Special Issues

Call for Special Issues The International Marketing Review (IMR) Editor would welcome special issue proposals from interested colleagues on aspec...

Call for Editorial Board members

Call for Editorial Board members The editorial team at International Marketing Review (IMR) would like to invite researchers to apply to become m...

Thank you to the 2022 Reviewers of International Marketing Review

The publishing and editorial teams would like to thank the following, for their invaluable service as 2022 reviewers for this journal. We are very grateful for the contributions made. With their help, the journal has been able to publish such high...

Thank you to the 2021 Reviewers of International Marketing Review

The publishing and editorial teams would like to thank the following, for their invaluable service as 2021 reviewers for this journal. We are very grateful for the contributions made. With their help, the journal has ...

Literati awards

International Marketing Review - Literati Award Winners 2023

We are to pleased to announce our 2023 Literati Award winners. Outstanding Paper The Use of Social Media and the Preva...

International Marketing Review - Literati Award Winners 2022

We are pleased to announce our 2022 Literati Award winners. Outstanding Paper The bond between country and b...

International Marketing Review - Literati Award Winners 2021

We are pleased to announce our 2021 Literati Award winners. Outstanding Paper How consumer-based brand equit...

International Marketing Review (IMR) is a journal that has, as its core remit, the goal of publishing research that pushes back the boundaries of international marketing knowledge.

Aims and scope

International Marketing Review (IMR) is a leading academic journal dedicated to advancing knowledge in international marketing theory and practice. IMR welcomes any work that addresses challenges for organizations that operate across borders.

Topics of interest include, but are not limited to, cross-cultural consumer behavior, global branding, international market entry strategies, digital marketing in a global context, and the impact of globalization on marketing practices. IMR is pluralistic and accepts conceptual and empirical (quantitative or qualitative) work.

IMR is the right outlet for research that

• studies international marketing variables, such as consumer-related variables like cultural orientation, ethnocentrism, cosmopolitanism, and consumer animosity, or strategy-related variables like internationalization and related capabilities, marketing program standardization vs. adaptation, and global vs. local brand positioning strategies,
• investigates marketing issues in cross-national/cross-cultural settings, such as multi-country comparisons of relevant consumer behaviors (e.g., product adoption, service interactions, brand loyalty) or marketing activities (e.g., market entry modes, channel configuration, pricing), or
• explores culture-specific phenomena neglected by the mainstream (Western-centric) marketing literature.

IMR adopts a deliberately broad definition of international marketing, encompassing a wide range of topics and perspectives. Thus, our scope extends beyond the traditional boundaries of international marketing. We also welcome contributions that explore diverse (emerging) dimensions of marketing, including but not limited to the intersection of international marketing and

• Corporate social responsibility and sustainability
• Digital transformation
• Entrepreneurship
• Innovation and knowledge management
• Supply chain management
• Geopolitics

Latest articles

These are the latest articles published in this journal (Last updated: May 2024 )

Signaling Theory and its Relevance in International Marketing: A Systematic Review and Future Research Agenda

Different countries, different institutions: how do brand-oriented smes leverage branding capabilities to boost export performance, actors' facial similarity and its impact on u.s. movies' box-office performance in east and south-east asia, top downloaded articles.

These are the most downloaded articles over the last 12 months for this journal (Last updated: May 2024 )

Systematic review of international marketing capabilities in dynamic capabilities view - calibrating research on International Dynamic Marketing Capabilities

Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in china, the impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic..

These are the top cited articles for this journal, from the last 12 months according to Crossref (Last updated: May 2024 )

Decision-making in international marketing: past, present, and future

This journal is aligned with our responsible management goal

We aim to champion researchers, practitioners, policymakers and organisations who share our goals of contributing to a more ethical, responsible and sustainable way of working.

Related journals

This journal is part of our Marketing collection. Explore our Marketing subject area to find out more.  

See all related journals

Journal of Social Marketing

The Journal of Social Marketing (JSOCM) publishes research that develops and integrates marketing concepts with other...

Corporate Communications: An International Journal

Corporate Communications: An International Journal (CCIJ) addresses the issues arising from the increased awareness that...

International Journal of Pharmaceutical and Healthcare Marketing

The International Journal of Pharmaceutical and Healthcare Marketing (IJPHM) is positioned as a leading specialist...

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

• We're Hiring!
• Help Center

International Marketing Research: Opportunities and Challenges in the 21st Century

2006, Advances in International Marketing

Related Papers

Journal of International Marketing

Constantine S. Katsikeas

International Business Review

Saston Kanthonga

Journal of Business Research

Sudhir Rana

This study examines the conceptual domain of international marketing following substantial growth in its development. With the objective to investigate recent patterns and development in the literature this study evaluates 1,816 research articles on international marketing published between 1990 and 2012. The classification of conceptual domain has yielded 57 configurational contents under seven prime research streams. Simple meta-analysis on international marketing literature created a clear depiction of attention of contributors toward research streams and the number of contributors, and worthy sources of literature. Several

The Amfiteatru Economic Journal

Constantin Sasu

A considerable body of literature has evolved on the topics involving methodologies for the subject of international marketing. This article is a systematic review on articles published in academic journals between 1990 and 2014.The purposes of this article is to determine the use of research designs and analytical techniques in literature related to international marketing. In order to assess the topics and their methodological trends, the authors attempted to collect research articles from 57 configurational content under seven research streams pertaining to the subject, starting from the conceptual issues and steps to the conclusion of the topics and methodological trends. From this, the authors were able to identify that the body of international marketing knowledge is growing, and theoretical integration was evident. However, on the whole, preference was skewed towards mixed methods. Authors have observed mixed methods are the most appropriate for conducting research on the subject of international marketing.

Journal of International Business Studies

Robert Peterson

Loading Preview

Sorry, preview is currently unavailable. You can download the paper by clicking the button above.

RELATED PAPERS

Domenico Cutri

Ahmad Shajrawi

Enriko Ceko

Jagdish Sheth

Zenodo (CERN European Organization for Nuclear Research)

Satish Dhoke

Economic Affairs

Tünde Csapóné Riskó

International Marketing Review

Advances in International Marketing

Fitsum Transit

Mirosława Olearnik

Revista Eletrônica de Estratégia & Negócios

Marcelo G Perin

Maxizo Mizotakexi

D.G. Brian Jones

European Journal of Business and Management

Springer Texts in Business and Economics

Kazuyuki Motohashi

mohmd. jafor Siddiqui

International Journal of Latest Technology in Engineering, Management & Applied Science -IJLTEMAS (www.ijltemas.in)

chituru ogonu , Bright1 Opara

David A. Griffith

Montenegrin Journal of Economics

Saša Veljković , Zoran Bogetić

RELATED TOPICS

•   We're Hiring!
•   Help Center
• Find new research papers in:
• Health Sciences
• Earth Sciences
• Cognitive Science
• Mathematics
• Computer Science
• Academia ©2024

To read this content please select one of the options below:

Please note you do not have access to teaching notes, international marketing research: opportunities and challenges in the 21st century.

International Marketing Research

ISBN : 978-0-76231-369-3 , eISBN : 978-1-84950-458-4

Publication date: 27 November 2006

According to a recent and interesting revision of advances in international marketing theory and practice, the international marketing literature has grown exponentially in recent years in order to offer sufficient support to corporate and public policy makers confronting today's hostile global business conditions (Katsikeas, 2003a). In fact, some of the most relevant academic journals in this field ( Journal of International Business Studies , Journal of International Marketing , International Marketing Review , International Business Review , Advances in International Marketing , among others) can be considered highly stable and mature publications, with research articles covering a wide range of topics within the international marketing domain and usually authorized by leading contributors to other high-ranking marketing journals (DuBois & Reeb, 2000; Malhotra, Wu, & Whitelock, 2005).

Rialp, A. and Rialp, J. (2006), "International Marketing Research: Opportunities and Challenges in the 21st Century", International Marketing Research ( Advances in International Marketing, Vol. 17 ), Emerald Group Publishing Limited, Leeds, pp. 1-13. https://doi.org/10.1016/S1474-7979(06)17019-2

Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited

All feedback is valuable

Please share your general feedback

Report an issue or find answers to frequently asked questions

Contact Customer Support

• Join the AMA
• Find learning by topic
• Free learning resources for members
• Credentialed Learning
• Training for teams
• Why learn with the AMA?
• Marketing News
• Academic Journals
• Guides & eBooks
• Marketing Job Board
• Academic Job Board
• AMA Foundation
• Diversity, Equity and Inclusion
• Collegiate Resources
• Awards and Scholarships
• Sponsorship Opportunities
• Strategic Partnerships

We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.

AMA Academic Journals publish the latest peer-reviewed research aimed at advancing our industry and equipping business professionals with the insight needed to make better managerial decisions. Digital access to all five of our journals is an included benefit that comes with being an AMA member.

Follow the AMA Journals on LinkedIn:

• Journal of Marketing
• Journal of Marketing Research
• Journal of Public Policy & Marketing
• Journal of International Marketing
• Journal of Interactive Marketing

Journal of Marketing ( JM ) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Learn more about JM here .

Impact factor: 11.5

What's new.

Scholarly Insight

A New Study Analyzes the Language Used by Top Management Teams to Predict When They'll Prioritize Short-Term Gain over Long-Term Health

In a new Journal of Marketing study, researchers analyzed the language used in nearly 25,000 quarterly earnings call transcripts to develop a method for predicting the likelihood that firms will cut their marketing and R&D spending.

JM Buzz Deep Dive: Using Behavioral Labeling to Shape Consumer Behavior (with Dr. Sara Dommer)

What do plogging, flinking, and bobbing have in common? They’re all terms that marketers and policymakers created to get people to adopt certain behaviors 🎧

special issue

• Marketing in the Health Care Sector

This Journal of Marketing special issue addresses the complexities arising from disruption in the health care industry while paving the way for further research into how marketing can empower choice, foster competition, and improve health outcomes.

For Authors

Editorial Leadership

• Associate Editors
• Developmental Editors
• ​Editorial Review Board
• ​Advisory Board
• Meet  JM  at a Conference
• JM Editorial Cornerstones

Submit a Paper

• ​ Submission Guidelines
• Editorial Mission ​
• Submit a Manuscript
• What to Focus on When Submitting to JM

Editorial Policies

• AMA Journal Policies
• Journal of Marketing Policy for Research Transparency
• Appeal Policy

Marketing Insights from AMA Fellows

A Lifetime in Marketing: Lessons Learned and the Way Ahead, by Philip Kotler

Phil Kotler, the “father of modern marketing,” reflects on the past and future of the discipline.

Journal of Marketing Research-Driven Apps

Research-Driven App

Writing Clarity Calculator

This tool can help scholars recognize and repair unclear writing so their research can make a larger impact.

Market Structure Map

This tool provides an interactive visualization of market structure among brands.

Syntactic Surprise Calculator

This tool measures the unexpectedness of syntax to improve marketing communications.

Do No Harm? Unintended Consequences Of Pharmaceutical Price Regulation In India

This web companion extends the research paper, “Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India” by providing detailed context and results.

Additional Resources

For marketers.

• Scholarly Insights
• The JM Buzz Podcast
• Webinars for Managers
• JM Press Releases

For Scholars

• IJRM – JM Reviewer Workshop at EMAC 2023
• Webinars for Scholars
• Insights for the Classroom
• Challenging the Boundaries of Marketing
• Videos: What Academics Can Learn from Practitioners
• Resources for Reviewers

Special Issues

• Better Marketing for a Better World
• New Technologies in Marketing
• JM -MSI Special Issue

Explore the Journal

• Current JM Issue
• Articles in Advance
• Recently Accepted Manuscripts
• Get Article Alerts
• Meet JM at a Conference
• Follow JM on LinkedIn

DEI Commitment

Journal of Marketing  is committed to a diverse, inclusive, and welcoming publishing environment that includes editorial teams and scholars of all races, genders, sexual orientations, and religious affiliations around the world.  JM ‘s  marketplace of ideas  thrives when diverse people and perspectives come together to tackle important marketing questions and problems facing our world.

Journal of Marketing Research ( JMR ) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the  Financial Times  top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about JMR here .

Impact factor: 5.1 Scimago journal ranking: 6.321

Recommended reading.

Increasing Review Helpfulness: Do Photos Complement or Substitute for Text?

What do you consider first: the product or the brand? In a Journal of Marketing Research study, researchers used cursor tracking to reveal that consumers usually process the desirability of a product’s attributes ahead of brand attributes.

How Do I Choose When I Sort of Like Both? Using Cursor Tracking to Understand How Consumers Analyze Brand Versus Product Attributes

A Journal of Marketing Research study finds that e-scooters have a significant impact on restaurant expenditure, particularly for fast food restaurants and casual dining establishments.

Scholarly Insights Archive

Browse all the Journal of Marketing Research DocSIG Scholarly Insights.

• Editorial Review Board
• Advisory Board
• Submission Guidelines
• Submission Site
• JMR Editorial Statement

• Journal of Marketing Research Policy for Research Transparency
• Decision Appeal Policy

IMPACT AT JMR

Strategies for Leveraging AI in the Customer Experience

Consumers tend to think that AI performs poorly at tasks that involve human emotions, tastes, moral dilemmas, and social expertise. In these situations, employ a human, use a hybrid human–AI system, or design your AI systems to resemble humans.

Research Insights

• Scholarly Insights by AMA DocSIG
• IMPACT at JMR
• Education and Marketing
• Marketing Insights from Multimedia Data
• 2023 Paul E. Green Award
• 2023 Weitz-Winer-O’Dell Award
• Current JMR Issue
• Get JMR Article Alerts
• Follow JMR on LinkedIn
• Subscribe to the JMR Updates Newsletter

Journal of Public Policy & Marketing ( JPP&M ) is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy. Learn more about JPP&M here .

Impact factor: 5.1

Research Curation

Into the Woods: Making a Difference via Marketing and Public Policy Research

In this editorial, Coeditors in Chief Jeremy Kees and Beth Vallen introduce their strategic vision for Journal of Public Policy & Marketing .

Special Issue

Marketing to Prevent Radicalization: Developing Insights for Policies

JPP&M special issue editors Marie Louise Radanielina and Yany Grégoire set out to add marketing voices to the conversation about radicalization. Check out the research here.

JPP&M Articles Addressing Race, Diversity, and Inclusion

JPP&M chronicles and analyzes the joint impact of marketing and governmental actions on economic performance, consumer welfare, and business decisions. This page catalogs  JPP&M ‘s contributions on the topic of race and its intersection with marketing and public policy.

• JPP&M  Trainee Reviewer Program

• Meta-Analyses and Systematic Reviews in Marketing and Public Policy

Check out the research in the January 2024  Journal of Public Policy & Marketing  special issue, “Meta-Analyses and Systematic Reviews in Marketing and Public Policy.”

Research Curations

• A Call for Further Research at the Intersection of Race, Marketing, and Public Policy
• What Exactly Is Marketing and Public Policy?
• A Curation on Pharmaceutical Marketing and Agenda for Future Research

JPP&M Videos

• JPP&M  10–20 Minute Video Modules
• A Conversation About Media Impact with Jessica Vredenburg
• Maura Scott Featured in  Financial Times  Panel on Societal Impact in Business Research
• Marketing to Prevent Radicalization
• Pharmaceuticals, Marketing, and Society
• The COVID-19 Pandemic through the Lens of Marketing and Public Policy
• Current JPP&M Issue
• Thomas C. Kinnear Award Collection
• Get JPP&M Article Alerts
• Follow JPP&M on LinkedIn

Journal of International Marketing ( JIM ) is dedicated to advancing international marketing practice, research and theory. This journal’s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners. Learn more about JIM here .

Impact factor: 4.9

research insight

Consumers Prefer Local Products When the Economy Is Good, but They Prefer Global Products During Recessions

How do economic fluctuations affect consumers’ preference for global vs. local products? This Journal of International Marketing article explains.

Research Insight

Clicks Versus Shares: What Role Does Culture Play?

A Journal of International Marketing study explores how consumers’ engagement with online ads differs according to their cultural characteristics.

International Selling and Sales Management

The March 2024 issue of Journal of International Marketing is a special issue on International Selling and Sales Management. Click here to view the articles.

• Editor in Chief

Call for Papers

• Marketing’s Role in the Management of Fast-Evolving Global Supply Chains
• Digital Platforms and Ecosystems in International Marketing

Centre for the Understanding of Sustainable Prosperity

Performance in the Workplace: What’s Dance Got to Do With It?

In a first-of-its-kind study, Journal of International Marketing researchers find that promoting dance more widely as a recreational/physical activity for all ages may have beneficial effects not only for individuals but also for the organizations they work for. 

• Theory and Practice in Global Marketing (TPGM)
• Customer Engagement in International Markets
• Well-Being in a Global World, Part 1: Lessons from a Global Pandemic
• Well-Being in a Global World, Part 2: Future Directions for Research in International Marketing
• Data and Methodological Issues for New Insights in Global Marketing
• 2022 S. Tamer Cavusgil Award
• 2023 Hans B. Thorelli Award
• Current JIM Issue
• Get JIM Article Alerts
• Follow JIM on LinkedIn

Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting, and service of individual customers. We strive to publish leading-edge, high-quality, and original research that presents results, methodologies, theories, concepts, models, and applications on any aspect of interactive marketing. Learn more about the journal here .

Impact factor: 6.8

Ad Blockers Are an Opportunity, Not a Threat

A new Journal of Interactive Marketing study shows how ad blockers can be beneficial for consumer targeting and can increase the value of ad slots for publishers.

How Are Health-Conscious Consumers Using Wearable Tech?

Wearable tech such as smart watches and fitness trackers provide users with large amounts of data—but how does all this data help them improve their lives?

• Information Technologies and Consumers’ Well-Being

Check out the research from the latest Journal of Interactive Marketing special issue.

• Editors and Editors Emeritus

• Aims and Scope

Calls for Papers

• Intelligent Automation and Artificial Intelligence in Marketing
• Advancing Interactive Marketing Through Cross-Disciplinary Approaches

• Editorial Policies & Procedures
• Journal Indexing and Metrics

Award-Winning Research

Montaguti, Valentini, and Vecchioni Win 2023 Journal of Interactive Marketing Best Paper Award

The winners of the 2023 Best Paper Award are Elisa Montaguti, Sara Valentini, and Federica Vecchioni. Click here to learn more about the winning article and view the finalists.

• Current Issue
• Examining the Unanticipated Consequences of Interactive Marketing
• Big Data, Technology-Driven CRM & Artificial Intelligence
• Mobile Marketing
• Get Journal of Interactive Marketing Article Alerts
• Follow Journal of Interactive Marketing on LinkedIn

By continuing to use this site, you accept the use of cookies, pixels and other technology that allows us to understand our users better and offer you tailored content. You can learn more about our privacy policy here

• DOI: 10.1016/J.BUSHOR.2006.08.003
• Corpus ID: 12701178

International marketing research: A global project management perspective

• R. B. Young , R. Javalgi
• Published 1 March 2007
• Business Horizons

Figures from this paper

49 Citations

Market research and organizational design, conducting market research: an aid to organisational decision making, challenges of researching consumers in emerging markets, exploring the gap between policy and practice in private branding strategy management in an emerging market, assessing global marketing opportunities, creating shared views of customers: individuals as sense-makers in multinational companies, standardisation versus adaptation as an international marketing strategy: the role of cultural pattern in a society and its effect on consumption, features of information support of export marketing in the conditions of digitalization of the global economy, mnc making sense of global customer relationships, a pilot study on the impacts of european union integration on bulgarian commercial producers buying behavior for capital equipment, 12 references, international marketing research, the end of global strategy, strategic challenges for the marketing of services internationally, exploring marketing research, global marketing strategies, travel broadens the mind - the case for international research, viewpoint: the myth of global strategy, marketing research: an applied orientation, the marketer researcher's manifesto, the loyalty effect, related papers.

Showing 1 through 3 of 0 Related Papers

We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. To learn more, click here . By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Service .

New to Zacks? Get started here.

Member Sign In

Don't Know Your Password?

• Zacks #1 Rank
• Zacks Industry Rank
• Zacks Sector Rank
• Equity Research
• Mutual Funds
• Mutual Fund Screener
• ETF Screener
• Earnings Calendar
• Earnings Releases
• Earnings ESP
• Earnings ESP Filter
• Stock Screener
• Premium Screens
• Basic Screens
• Thematic Screens
• Research Wizard
• Personal Finance
• Money Management
• Retirement Planning
• Tax Information
• My Portfolio
• Create Portfolio
• Style Scores
• Testimonials
• Zacks.com Tutorial

Services Overview

• Zacks Ultimate
• Zacks Investor Collection
• Zacks Premium

Investor Services

• ETF Investor
• Home Run Investor
• Income Investor
• Stocks Under $10
• Value Investor
• Top 10 Stocks

Other Services

• Method for Trading
• Zacks Confidential

Trading Services

• Black Box Trader
• Counterstrike
• Headline Trader
• Insider Trader
• Large-Cap Trader
• Options Trader
• Short Sell List
• Surprise Trader
• Alternative Energy

You are being directed to ZacksTrade, a division of LBMZ Securities and licensed broker-dealer. ZacksTrade and Zacks.com are separate companies. The web link between the two companies is not a solicitation or offer to invest in a particular security or type of security. ZacksTrade does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating individual securities.

If you wish to go to ZacksTrade, click OK . If you do not, click Cancel.

Image: Bigstock

International Paper (IP) Moves Closer to Acquiring DS Smith

International Paper Company ( IP Quick Quote IP - Free Report ) has cleared a milestone in its acquisition process for DS Smith ( DITHF Quick Quote DITHF - Free Report ) , with the expiration of the mandatory 30-day waiting period under the Hart-Scott-Rodino Act. This brings the companies closer to finalizing the deal, which will strengthen IP’s corrugated packaging business in Europe and prioritize sustainable packaging. The buyout is expected to be accretive to IP’s earnings in the first year of closure and provide at least $514 million of pre-tax cash synergies on an annual run-rate basis by the end of the fourth year following the close. The combination, which remains subject to the fulfillment of remaining conditions including regulatory clearance from the European Commission and the court’s sanction, is expected to close by the fourth quarter of 2024. On Apr 16, 2024, International Paper announced that it had inked a deal to acquire the entire issued share capital of DS Smith. The offer valued DS Smith's entire issued and to-be-issued share capital at around £5.8 billion ($7.4 billion) on a fully diluted basis and the company’s enterprise value at approximately £7.8 billion ($9.9 billion).

Per the terms of the deal, DS Smith shareholders would receive 0.1285 shares in International Paper for each DS Smith share held. This will result in DS Smith shareholders owning approximately 33.7% of the combined entity and the remaining 66.3% will be held by International Paper’s shareholders.

DS Smith is a leading provider of sustainable packaging solutions, paper products and recycling services worldwide. It has a workforce of around 30,000 people in more than 30 countries.  The combination of International Paper and DS Smith will establish a global leader in sustainable packaging solutions that is well-positioned in attractive and growing markets. It will have a significantly stronger corrugated packaging business in Europe and enhanced customer offerings.

The combined company will have pro forma integrated revenues of approximately $28.2 billion and a combined adjusted EBITDA of approximately $4.1 billion.

The combination will create the opportunity to integrate both the companies’ mill and box networks and optimize the supply chains in Europe and the United States. It will leverage the market expertise of two experienced and innovative management teams to enhance innovation, solutions and sustainability products for customers.

The merger is expected to drive significant synergies, including higher integration, commercial and operational improvements, and economies of scale across sourcing, supply chain and administration.

In addition to the IP-DITHF combination, another noteworthy merger in the Paper and Related Products industry that is making headlines is of WestRock Company ( WRK Quick Quote WRK - Free Report ) and Smurfit Kappa Group Plc ( SMFKY Quick Quote SMFKY - Free Report ) . The deal has been recently approved by both the company’s shareholders. Subject to the clearing of a few other customary closing conditions, it is expected to close in July.

On Sep 13, 2023, WestRock and Smurfit Kappa Group announced that they have agreed to merge and create Smurfit WestRock, which is expected to be one of the world’s largest paper and packaging companies with a worth of around $20 billion. Smurfit WestRock will have an unmatched geographic reach spanning 42 countries.

Given this scale and equipped with WRK and SMFKY’s highly complementary portfolios and innovative sustainability capabilities, the merged entity is likely to be the preferred packaging partner for companies and customers across the globe. It is projected to result in annual pre-tax run-rate cost synergies of more than $400 million in the first year following its completion. WestRock and Smurfit Kappa’s combined last 12 months’ revenues and adjusted EBITDA were around $34 billion and $5.5 billion, respectively (as of 30 Jun 2023).

Price Performance & Zacks Rank

International Paper’s shares have gained 49.2% in the past year compared with the industry’s 37% growth.

The company currently carries a Zacks Rank #3 (Hold). You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here .

See More Zacks Research for These Tickers

Normally $25 each - click below to receive one report free:.

International Paper Company (IP) - free report >>

WestRock Company (WRK) - free report >>

Smurfit Kappa (SMFKY) - free report >>

D S SMITH (DITHF) - free report >>

Published in

This file is used for Yahoo remarketing pixel add

Due to inactivity, you will be signed out in approximately: