online course in education management

Education Leadership (online)

Graduate Program

The Master’s in Education (Ed.M.) prepares students with the skills needed to change the world through education. The online Master’s in Education Leadership is a part-time, two-year Ed.M. program from the Harvard Graduate School of Education with Higher Education and PreK-12 pathways. The program is specifically designed for working education professionals who bring at least seven years of relevant or transferrable work experience. Through this program, students will strengthen the invaluable skills they’ve already developed and develop the tools to propel themselves to new leadership opportunities and to even greater impact.

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Certificate in School Management and Leadership (CSML)

• Learning Experience

Leading Change

• Leading School Strategy & Innovation

Leading People

Leading learning.

• Faculty Co-Chairs
• Payment & Enrollment
• Eligibility Policies
• Group Enrollment

Program Overview

The Certificate in School Management and Leadership (CSML), a multi-course certificate program for PreK-12 school leaders, is an innovative collaboration between the Harvard Graduate School of Education (HGSE) and Harvard Business School (HBS).

Bridging the fields of business and education, CSML integrates world-class faculty and research in managing teams and organizations with best practices in educational leadership, to provide school leaders with frameworks, skills, and knowledge to effectively lead and drive change improvement in schools. The CSML certificate is comprised of four courses, which can be taken independently or completed together in any order to earn a comprehensive certificate.

Explore the Courses

Gain the skills needed to successfully drive school change and help diverse stakeholders establish priorities and improve practice. Learn more .

Leading School Strategy and Innovation

Develop the skills to take a strategic approach to identifying challenges, analyzing the cause, incorporating innovation, and driving whole school improvement.  Learn more .

Learn how to recruit, develop, retain, and inspire outstanding individuals and teams to deliver on the vision of the school. Learn more.

Learn how to create teaching and learning communities that support standards based excellent teaching in every classroom.  Learn more.

Upcoming Courses

June Term June 19 - July 17, 2024

• Application Deadline : June 7, 2024
• Enrollment Deadline : June 13, 2024

July Term July 17 - August 14, 2024

• Application Deadline : July 5, 2024
• Enrollment Deadline : July 11, 2024

October  Term October 9 - November 6, 2024

• Application Deadline : September 27, 2024
• Enrollment Deadline : October 3, 2024

Leading Change : $499

Leading School Strategy & Innovation : $499

Leading People : $499

Leading Learning  : $499

The program is subject to applicable international taxes.  

Certificate at a Glance

“One of my biggest takeaways in that the way I approach my team is very different. I had always looked at leadership as a characteristic of who you are and never looked at it as an activity. It is not so much about who I am, but it’s about how I build that capacity in other people, so they can take the risk to take action.”

Thea Stovell, Superintendent, Randolph Public Schools

“The Certificate in School Management and Leadership is a must for all leaders. The course uses short video clips and actionable research that is easy to relate to your own school and work. The course helps you to reflect on the changes needed at your school and how to proceed with the changes to ensure an equitable education for all students.”

Erika Tonello, Assistant Principal, District School Board of Pasco County

“The cohort based learning of CSML has been instrumental to my growth and development. I have cherished learning from peers whose settings and philosophies of education are so different from my own, as well as those in schools and communities with similarities to mine. The combination pushed me to rethink approaches we currently use in our school, while simultaneously opening my eyes to radically new ways of addressing our challenges.”

Rabbi Moshe Schwartz, Head of School, Krieger Schechter Day School

“The most significant improvement that has resulted from my work in the CSML is the total comprehension of what it takes to be a true leader; the running of a business has many parts, its ripeness, its adaptive challenges, but more importantly, that leadership is a practice, and authority does not always have to lead.”

Kristine Douglas, Head of School, Ellington Preparatory Academy of Arts and Sciences Charter School

“Harvard's "Leading Change: A CSML Course," served as a wonderful form of professional development. While enrolled, I eagerly anticipated each module as the readings, videos and peer-interaction served as an excellent springboard for critical thought, reflection and growth.”

Mike Hayes, Principal, Indian Hill Exempted Village School District

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• Curriculum and Instruction – M.S.
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• Teaching, Elementary Education – M.A.
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Master of Science

Educational Leadership Master's

Make an impact on the future of education by becoming a school principal.

Are you an experienced, licensed teacher eager to take on new challenges? Perhaps it’s time you prepared to lead an institution of your own. Becoming a principal or educational administrator with this online educational license program will prepare you to change the future of education and impact students, teachers, and communities alike.

This online master's degree program is designed to enhance your expertise in educational governance, finance, law, leadership, and strategic planning. The program will give you the skills you need to manage a modern educational institution, including overseeing teachers, developing and implementing curriculum standards, and improving how your staff helps students achieve established academic goals. You'll also learn about school administration, how to manage educational budgets, ensure proper security, and better interact with parents, the public, and district administrators.

The Master's in Educational Leadership degree program (alternatively "Master's in Educational Administration") is aligned with National Educational Leadership Preparation (NELP) standards and Professional Standards for Educational Leaders (PSEL). Although it adheres to national educational standards, due to state-specific programming and licensure requirements,  this program is not accepted in Alabama, Connecticut, Georgia, Hawaii, Iowa, Kansas, and Minnesota.

60% of graduates finish within 

WGU lets you move more quickly through material you already know and advance as soon as you're ready. The result: You may finish faster.

*WGU Internal Data

Tuition per six-month term is

Tuition charged per term—rather than per credit—helps you control the ultimate cost of earning your degree online. Finish faster, pay less! 

Average salary increase

 Graduates of this program report an average salary increase of $12,314 after completing their WGU degree.

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COURSES & COMPETENCIES

Educational leadership courses, curriculum that ensures you’ve mastered the skills you’ll need as a leader among students and staff..

Program consists of 13 courses

At WGU, we design our curriculum to be timely, relevant, and practical—all to help you show that you know your stuff.

This online Master of Education program provides the essential skills, knowledge, and field experience you need to successfully manage a modern educational institution, be it public or private. It will prepare you to be certified as a principal or educational administrator.

The WGU M.S. Educational Leadership program was designed (and is regularly updated) with input from the experts on our Education Program Council . These respected authorities know exactly what it takes for a graduate to lead a staff of educators, administrators, and support personnel in a modern educational setting.

This program comprises the following courses. You will typically complete them one at a time as you make your way through your program, working with your Program Mentor each term to build your personalized Degree Plan. You’ll work through each course as quickly as you can study and learn the material. As soon as you’re ready, you’ll pass the assessment, complete the course, and move on. This means that you can finish as many courses as you're able in a term at no additional cost.

Leadership of Curriculum Design and Instruction prepares candidates to evaluate and implement curricular programs and instructional methods observed at the school level. Candidates focus on the knowledge and skills needed to develop, align, and implement cohesive systems of curriculum, instruction, and assessment. Importance is placed on responding to student needs, embodying high expectations for student learning, aligning with academic and non-academic standards within and across grade levels, and promoting students' academic and non-academic success and social and emotional well-being. This course also explores the use of data from formative and summative assessments to make recommendations to improve instruction and promote student learning and well-being. Candidates are prepared to build a professional culture of trust and collaboration to ensure they are able to work with school personnel in creating curricular programs and instructional methods that are engaging, challenging, and relevant to student needs, experiences, and interests. This course is designed to be taken after successful completion of D632: Cultural Competency and Social-Emotional Learning.

Leadership Foundations and Ethics presents candidates with a variety of leadership theories and strategies used by PK–12 educational leaders to develop, sustain, and evaluate a coherent system of academic and social supports that meet the full range of students' needs. Foundational knowledge addresses the importance of developing mission, vision, and core values in collaboration with faculty, staff, and the school community to advocate for student success. The course also covers communication strategies, interpersonal skills, and using data to build community, influence school culture, and manage change for continuous improvement. In addition, candidates are introduced to the significance of following professional ethical codes and the importance of modeling and advocating ethical behavior with all stakeholders.

School Law prepares candidates to understand the appropriate application of laws, rights, policies, and regulations to promote student success. The course emphasizes the importance of understanding the history of and relationship between federal and state laws, legal decisions, local education policies, and practices at the local school level to ensure compliance. The course further focuses on understanding the legal rights and protections provided for all students, including those with disabilities, as well as school staff. It also addresses curriculum and instruction that help stakeholders understand the possible effects these rights may have on administrative decisions. Candidates are also provided the opportunity to demonstrate their capability to evaluate legal consequences of administrative decisions.

People and Talent in Educational Leadership prepares candidates to understand and implement practices used to recruit, hire, and prepare school personnel to provide students with an optimal learning environment. Various school professional development practices, such as professional learning communities, collaborative learning communities, beginning teacher induction, and mentor programs, will be covered. Additionally the course covers methods to evaluate school personnel appropriately based on data-driven decisions; providing realistic and actionable feedback to school personnel to continuously drive improvement; engaging all school personnel in the use and evaluation of competing school-wide initiatives; creating and sustaining a professional culture of engagement and commitment by developing workplace conditions that promote employee development, well-being, and professional growth; and continuously supporting school personnel to improve their instructional practices through ongoing professional development. The candidate will also reflect on leadership standards in order to develop a personal professional growth plan. A prerequisite for this course is D017: School Law.

School Financial Leadership focuses on financial policies, practices, and issues connected to PK–12 school operations. The course describes various sources of school funding, the impact these sources can have on managing school budgets, and the challenges connected to finances that are often encountered by school leaders to ensure equitable financial support for all students. Candidates learn how to analyze different types of school budgets and understand the principal's role in the budgetary process to ensure alignment to the school's mission, vision, and values. This course also identifies and explains various types of commonly used accounting regulations, rules, and professional ethical principles used to create, maintain, and evaluate school budgets to ensure the equitable and ethical use of financial resources. This course is designed to be taken after successful completion of D017: School Law.

Practicum in Educational Leadership - Focus on Professional Practices provides candidates with an authentic, real-world work experience as an educational leader in a K–12 school environment. This is the first of a two-part experience designed to take place under the leadership and supervision of a practicing school principal or assistant principal at an approved practicum school site (K–12). This course includes an emphasis on the application of knowledge and skills to areas directly or indirectly affecting students. Collaboration within the school and local community is a focal point for this course. The course also includes the completion of assigned administrative duties in a K–12 setting, as defined by the candidate's state of residence, under the supervision of the cooperating administrator of the candidate's approved practicum site. Prior to enrolling in this practicum course, the candidate must complete a minimum of 18 CUs.

Systems management and school operations instruct candidates on the operational aspects of school leadership that are essential to developing, monitoring, and evaluating school management, school systems, and services that address and support the needs of students and school personnel. Topics presented in this course include systems thinking; development, implementation, and evaluation of data-based strategic planning; and school improvement processes. Candidates will evaluate the use of appropriate operational technology and the development of communications systems that provide actionable information to internal and external stakeholders for use in classroom and school improvement and community engagement. Each of these topics emphasizes the importance of efficiently and effectively managing school resources to build, maintain, and evaluate a cohesive system of academic and organizational supports, services, extracurricular activities, and accommodations to meet the full range of needs for each student. Prerequisites for this course: Leadership Foundations and Ethics and School Law.

Practicum in Educational Leadership - Focus on Instruction and Operations provides candidates with an authentic, real-world work experience as an educational leader in a K–12 school environment. This is the second of a two-part experience designed to take place under the leadership and supervision of a practicing school principal or assistant principal at an approved practicum school site (K–12). This course includes an emphasis on the application of knowledge and skills to areas affecting school operations and school personnel. The course also includes the completion of assigned administrative duties in a K–12 setting, as defined by the candidate's state of residence, under the supervision of the cooperating administrator of the candidate's approved practicum site. Prior to enrolling in this practicum course, the candidate must complete a minimum of 18 CUs.

Educational Leadership Capstone serves as the culminating experience of this degree program, uniting content area knowledge with the execution of a problem-based learning project. Under the guidance of program faculty, candidates will apply their data literacy and research skills authentically and to topics appropriate to the candidate's degree program and future career goals. Projects will include action research or program evaluation and the qualitative or quantitative research methods necessitated by the project's purpose. Prerequisites include Data Literacy and Educational Inquiry, as well as all content area courses and field experiences prescribed in one's area of study. This course is designed to be taken after successful completion of all courses with the exception of Educational Inquiry, which may be taken concurrently.

Leading Inclusive Schools covers a variety of topics that directly affect students who have been assessed and determined to need additional support or services to ensure their academic success and well-being. The course prepares candidates to understand and comply with applicable laws, rights, policies, and regulations as appropriate to address matters of equity, fairness, and student marginalization based on culture and language, disability, or giftedness. These include types of special education classifications and their significance, working with English learners (ELs), working with gifted and talented students, and using Multi-Tiered System of Supports (MTSS) frameworks to ensure optimum learning environments for diverse learners. This course will guide candidates in building a strong repertoire of skills and knowledge related to exceptional students. It will help them ensure that each student has equitable access to effective teachers; learning opportunities; academic, social, and behavioral support; and other resources necessary for success. This course is designed to be taken after successful completion of the School Law course.

Cultural Competency and Social-Emotional Learning focuses on empowering educational leaders with the knowledge and skills necessary to foster cultural competency, deepen their understanding of diverse learner populations, and apply culturally responsive pedagogy. This course places a strong emphasis on promoting social justice, equity, and inclusivity within educational contexts. Students in this course will engage in immersive learning experiences aimed at equipping them with the capacity to lead social-emotional learning initiatives that cater to the social and emotional needs of all learners. The course also empowers students with advocacy strategies to influence positive change in local and global educational environments, ensuring that educational leaders are well prepared to navigate the challenges and opportunities of today's diverse educational landscape. This course is designed to be taken after successful completion of D019: Data Literacy and Evidence-Based Practices.

Data Literacy and Evidence-Based Practices focuses on the development of data literacy skills educators need to improve the learning and development opportunities of K–12 students. Candidates will practice identifying educational problems and data types, generating data, analyzing data, making inferences and drawing conclusions, and creating action plans within their educational settings. Candidates will also learn best practices for data literacy, including continuous improvement planning, approaches to professional learning communities, and instructional decision-making processes. This course has no prerequisites.

Educational Inquiry focuses on practical problem solving. This course teaches candidates to use scholarly literature to inform their own practice. It also teaches candidates to engage in their own action research processes, which empowers educators to recognize opportunities for improvement and to systematically implement and evaluate changes. This course prepares candidates to conduct research for the capstone. Prerequisites for this course: Data Literacy and Evidence-Based Practices.

Capstone Project

Special requirements for this program

WGU's online master's degree program in educational leadership requires the successful completion of a capstone project. You'll take what you've learned during your studies and apply it to a real-world situation, proposing a solution to an actual issue you're likely to face in a professional academic environment. 

Skills For Your Résumé

As part of this program, you will develop a range of valuable skills that employers are looking for. 

• Presentations: Created tailored presentations that effectively address the unique needs and interests of specific audiences.
• Budgeting: Skillfully evaluated funding requests for various activities, ensuring they align with pre-authorized budget expenditures, promoting financial responsibility.
• Leadership: Established open lines of communication between leaders and team members, fostering a collaborative and productive work environment.
• Educational Leadership: Collaborated with stakeholders to identify and establish educational goals for school improvement plans.
• Ethical Standards And Conduct: Demonstrated the consistent use of responsible practices and principles, reflecting a commitment to ethical and professional conduct.
• Operations: Successfully identified key personnel and processes within organizations, leading to streamlined operations and efficient decision-making processes.

“After years of putting off getting my master's degree, I finally decided that it was time. While working a full-time teaching job and having a husband and two toddlers at home, WGU's program allowed me the flexibility of working at my own pace. I was able to earn my Educational Leadership degree in an accelerated time frame with the support of my course instructors and mentor. WGU allowed me to achieve my goals, and I love them so much that I registered for a second master's!”

—Sylvia M.S. Educational Leadership

WGU vs. Traditional Universities Compare the Difference

Traditional Universities

TUITION STRUCTURE

Per credit hour

Flat rate per 6-month term

Schedule and wait days or even weeks to meet with one of many counselors

Simply email or call to connect with your designated Program Mentor who supports you from day one

Scheduled time

Whenever you feel ready

Professor led lectures at a certain time and place

Courses available anytime, from anywhere

TIME TO FINISH

Approximately 2 years, minimal acceleration options

As quickly as you can master the material, can finish programs in under 2 years

You Aren't On Your Own

WGU has Program Mentors who work with you from the day you start, all the way through graduation. They help you chart your courses, answer your questions, and ensure you can go through your program. You're not alone when you choose an online degree at WGU.

Flexibility You Need

Students choose WGU for their online degree program because of its flexibility. Whether you already have a full-time job, have responsibilities as a parent, or just have a busy schedule, WGU can work for you.

Strong Alumni Network

When you enroll in an online master's degree program at WGU, you join an impressive network of teachers. Over 13,000 students graduated from the Teachers College in 2021 alone, taking their skills and impacting the educational system all around the United States.

Accredited, Respected, Recognized™

One important measure of a degree’s value is the reputation of the university where it was earned. When employers, industry leaders, and academic experts hold your alma mater in high esteem, you reap the benefits of that respect. WGU is a pioneer in reinventing higher education for the 21st century, and our quality has been recognized.

COST & TIME

When We Say Affordable We Mean It

By charging per six-month term rather than per credit—and empowering students to accelerate through material they know well or learn quickly—WGU helps students control the ultimate cost of their degrees. The faster you complete your program, the less you pay for your degree.

A Master's Degree Is Within Reach

There is help available to make paying for school possible for you:

The average student loan debt of WGU graduates in 2022 (among those who borrowed) was less than half* the national average.

Most WGU students qualify for financial aid, and WGU is approved for federal financial aid and U.S. veterans benefits. 

Many scholarship opportunities are available. Find out what you might be eligible for.  

* WGU undergraduate students have approximately half the debt at graduation compared to the national average, according to the Institute for College Access and Success (2022).

FLEXIBLE SCHEDULE

A Different Way to Learn: Degree Programs Designed to Fit Your Life—and All the Demands on Your Time

Professional responsibilities. Family obligations. Personal commitments. At WGU, we understand schedules are tight and often unpredictable for adult students. That’s why we offer a flexible, personalized approach to how education should be. No rigid class schedules. Just a solid, career-focused principal preparation program that meshes with your current lifestyle. You'll be challenged. You'll work hard. But if you commit yourself and put in the hours needed, WGU makes it possible for you to earn a highly respected degree as a busy working adult.

"My experience at WGU was excellent. My mentors and professors where there when I needed them. There ability to keep me on track and to answer questions in a timely matter allowed me to get my master's faster than I thought possible.”

—Jerry Nielson M.S. Educational Leadership

CAREER OUTLOOK

Pave the Way to the Next Step in Your Career as an Educational Administrator

If you're a licensed classroom teacher with at least three years of experience under your belt, and you have a passion for positive influence in an academic setting, you are ready to advance in your career by becoming an instruction-based principal, vice principal, assistant principal or school administrator. As an educational leader, you'll have an opportunity to shape the school that you run by creating an inspiring and safe environment for educators and the students they teach.

With the deep, comprehensive education you'll receive at WGU, you will be ready to be certified and become a school principal. This position allows you to impact the overall learning environment of an institution and lead students toward a better academic future. Consider this program an investment in yourself, in your professional growth, and in the future of your students.

Return on Your Investment

On average, wgu graduates see an increase in income post-graduation.

Average income increase from all degrees in annual salary vs. pre-enrollment salary. Source:  2023 Harris Poll Survey  of 1,655 WGU graduates.

Survey was sent to a representative sample of WGU graduates from all colleges. Respondents received at least one WGU degree since 2017.

Employment of elementary, middle, and high school principals is projected to grow 5% from 2021 to 2031.

—U.S. Bureau of Labor Statistics

WGU Has Alumni Teaching Across the Country

Graduates of WGU's online Teachers College have found meaningful, rewarding teaching careers in classrooms at:

• Inclusionary K–12 classrooms
• Middle/junior high schools
• High schools
• Private and charter schools

Impressive Class of Graduates

Graduates of the WGU Teachers College include recipients of many professional honors, including:

• Gates Millennium Scholars
• Intel Grant for Mathematics and Technology
• Claes Nobel Educator of Distinction Award
• Milken Family Foundation National Educator Award
• Association of Public Charter Schools Educator of the Year Award

Master of Education Admission Requirements

Prior to entry into the M.S. Educational Leadership degree program, you will be required to complete a candidate interview and provide the following:

• Evidence of an undergraduate bachelor's degree from an accredited institution
• Proof of a state issued, valid, and unexpired standard professional license
• A resume showing three years of licensed professional experience in a P-12 setting (excluding probationary, temporary, and substitute teaching experience)
• A confidential recommendation
• Recent annual summative performance evaluation

Get Your Enrollment Checklist

Download your step-by-step guide to enrollment.

Get Your Questions Answered

Talk to an WGU Enrollment Counselor.

Transfer Credits

More About the M.S. in Educational Leadership

• More About This Degree

What is a master's in educational leadership?

A master's degree in educational leadership is a graduate program that prepares you for certification as a school principal or administrator. It gives you important skills and credentials to understand how to run the school in an efficient way. 

How long does it take to earn a master's in educational leadership?

Typical master's of educational leadership programs take 2 years to complete, but at some schools you may be able to accelerate and finish faster. For example, most WGU educational leadership students finish in just 18 months or less.

What can you do with an educational leadership degree?

An educational leadership degree can prepare you to become a vice principal, assistant principal, principal, or other administrator in education.

What can I expect from an online master's in educational leadership program?

What are the types of educational leadership.

Most educational leaders fall into a few categories of leadership including: servant leaders, transactional leaders, emotional leaders, and transformational leaders.

What are the functions of educational leadership?

Educational leadership is implemented to ensure that the entire school and system runs smoothly. Educational leaders are in place to create effective and robust places of teaching and learning where students feel safe and welcome. They ensure that the business end of a school runs well, while also ensuring that students and teachers feel confident as individuals.

What is educational leadership theory?

Educational leadership theory evaluates the different approaches to running schools and classrooms in ways that are effective for students and teachers alike.

What is meant by educational leadership?

Educational leadership is a joint effort utilizing the talents and expertise of educators, students, policy makers and the public at large to enhance public K-12 educational quality and systems. These enhancements are typically executed through improvements to training regiments, pedagogy, epistemology, and developmental psychology. A degree in educational leadership will focus on helping current teachers advance their knowledge and skills, giving them greater opportunities to influence policy and move into education careers that impact the future of learning.

What are the key qualities of educational leadership?

There are many qualities that an educational leader should exhibit. Qualities such as positivity, honesty, deep reflection, authenticity, integrity, passion, inclusivity, and a strong focus on community building and collaboration on educational issues are key to being a transformational educational leader. In an educational leadership degree program, you will focus on developing and honing these skills.

Should I get an online masters degree, or a graduate certificate?

Understanding your post bachelor educational possibilities is crucial if you have a specific goal in mind. For some, a post-graduate certificate can fulfill the requirements that are needed to teach a specific course or courses, by fulfilling a state or national licensing requirement, but a certificate is what is considered a non-degree award. As a result, if you have career goals that include additional advancements for your career beyond the classroom, you may need to consider if a certificate will provide you the ability to pursue those goals. 

A master’s degree in education can open the doors to school leadership roles as a principal or assistant principal, and in some states is even sufficient to be considered for roles as part of the superintendency. This is not typically true of a graduate certificate. Check your state guidelines to see your specific state’s educational requirements for leadership roles. 

Does WGU offer financial aid?

WGU is approved to offer  federal student aid . You will need to apply using the FAFSA, which is used to determine your eligibility for aid. WGU’s FAFSA school code is 033394.

Are there scholarships available?

Scholarships are available for new WGU students and returning graduates.  This video shows more  about scholarship opportunities and how they can help you pay for school. Get information on:

• How to apply
• Eligibility requirements
• Examples of scholarships
• What happens after you apply
• Other financial aid options

How does tuition work at WGU?

WGU's tuition is a flat rate that is charged every six months. You can take as many courses as you are able in that six-month term—with no extra cost. You simply pay for the term and do as much work as you can or want to during that time. This means that finishing faster helps you save money—a major benefit you won't find at most other schools. 

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For students.

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Master’s Programs in Education

Additional Information

• Download the Master's Viewbook

As you embrace the next chapter in your development as an educator, innovator, and leader, consider a graduate program that builds on a century of innovation, that’s grounded in the skills every educator needs, and that fully supports your current work and future aspirations.

At the Harvard Graduate School of Education, our master’s degree program is driven by passion and empowered by evidence. We share a vision of education where every learner has an opportunity to be seen, to be challenged, to excel, and to reach their full potential. We are motivated by urgency to build a future that recognizes and overcomes grinding systemic inequities.

Whether you seek to make an impact in early education, in K–12 districts and networks, or in higher education — or whether you want to drive educational change outside of those realms — you belong at HGSE. 

No matter which program you choose, you’ll have the opportunity to interact with HGSE’s world-class faculty, build a sustained community of practice and a lifelong professional network, and gain the preparation necessary to grow, advance, and become the type of leader that education needs.

The Harvard Graduate School of Education offers the Master's in Education (Ed.M.) degree in two formats —  residential and online — and in a variety of programs.

Residential Master's

HGSE’s  on-campus master’s degree is a one-year, full-time, immersive Harvard experience. You'll apply directly to one of its five distinct programs, spanning education leadership and entrepreneurship, education policy, human development, teaching and teacher leadership, and learning design and technology. 

Online Master's

Our Online Master's in Education  is a part-time, two-year, online program in education leadership. It is designed for experienced professionals who want to advance in their careers and deepen their impact. The online program in education leadership offers a choice of two pathways, preK–12 or higher education, that complement your career and chosen area of impact.  

Introduce Yourself

Tell us about yourself so that we can tailor our communication to best fit your interests and provide you with relevant information about our programs, events, and other opportunities to connect with us.

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Educational Leadership and Management (Online) MA

• Full-time: Not available
• Part-time: Up to 32 months
• Start date: Multiple
• UK fees: £9,700
• International fees: £14,700
• Entry requirements: 2:2

Course overview

Our MA Educational Leadership and Management (Online) is designed for professionals in the education sector seeking to enhance their knowledge and skills in leadership and management. The course provides flexibility, with modules that allow you to learn on your own schedule and fit around your other commitments.

Education is the foundation of any society, but leading an educational team or organisation can be complex. That's why our online course aims to equip you with the skills and knowledge necessary to navigate the challenges of leadership and management in a variety of educational contexts.

Through the analysis of the latest theories and issues, you will conduct research that drives development and enhances your professional practice, enabling you to make a positive impact within your classroom or educational organisation. Our course is ideal for those seeking to move into or progress in educational leadership roles.

Much of the research that influences this course is conducted by those teaching it. Their expertise and academic knowledge allows you to analyse different leadership approaches and explore how they could relate to your own practice. A key focus of the course is supporting practice-based inquiry and applying it to the way you work.

Our course provides the flexibility of studying online, enabling you to study modules and engage with materials at times that fit around your other commitments. Online modules are managed through the Moodle virtual learning environment, which combines module content, reading lists, and materials with online activities, discussion forums, and access to tutors.

With an advanced education degree from the University of Nottingham, you will graduate with all the knowledge, practical skills and confidence to pursue your career goals.

We welcome approaches from educational organisations looking for a bespoke programme for their staff.

We also offer a face-to-face version of this course, studying in Nottingham – MA Educational Leadership and Management .

Alumni profiles

View our alumni profiles to see what they say about their experience of the course. 

Why choose this course?

Study fully online.

Learn in an interactive digital learning environment and study when it suits you

in the world for education

QS World University Rankings by Subject 2024

Learn from experts

who are internationally recognised for their research in this area

Over 100 years

of experience in the field of education

Excellent research

The majority of our research outputs are assessed as internationally excellent.

Research Excellence Framework

Course content

The taught element of this course is made up of four 30-credit modules, plus a 60-credit dissertation. It can be started in September or February and can completed over two years part-time, plus an eight month dissertation period. 

Course leader

Dr Phil Taylor  (contact for academic queries)

• Course structure

Core modules

This module is designed to meet your varying needs. Such needs may have been identified prior to joining the course, through the process of self and organisational analysis, or through ongoing reflection on individual and organisational need throughout the course.

The content will involve you in active critical consideration of participating in and leadership of practitioner inquiry in relation to professional context mapping and workplace learning.

These processes will be achieved through:

• conceptualising different kinds of practitioner inquiry relevant to work-based understanding and development (purposes, processes, contexts, dilemmas, outcomes)
• examining a range of approaches to educational inquiry, with an emphasis on action research
• developing an inquiry into your professional context

This involves the researching and writing of a substantive piece of scholarship within the field of the course.

You will choose a topic in consultation with your course leader and an appropriate supervisor. The topic will normally be based on interests and skills you have developed in the course of the modules already studied.

Optional modules

This module will look at:

• the history of educational leadership policy
• choice, markets, competition and the corporatisation of educational leadership
• leadership and enactment of educational policy in practice
• educational policy transfer and re-contextualisation (including policy borrowing)
• international perspectives in education policy
• reforming education, education policy development and the role of evidence
• critical policy analysis and educational leadership

This module will address the nature and practice of leadership in education. It will look at six themes:

• Concepts of leadership
• Leadership qualities, behaviours and competencies
• Power and authority
• Organisational cultures and distributed leadership
• Professional development

The module will address the essential features of effective learning, as relevant to your sector by examining:

• the process of learning
• supporting learning (for example, through adults, peers and technology) both within and beyond the educational organisation
• an overview of approaches to improvement and raising achievement in educational organisations
• monitoring and evaluation of learning: the use of data, target-setting, monitoring
• the understanding of self-management
• competence and competency
• analysis of self in relation to national standards (for school leadership or as appropriate)
• self-development plans
• understanding the professional development of others in the team
• understanding the organisation and its context
• leading and managing change
• communication

Learning and assessment

How you will learn.

• Independent study
• Distance learning materials

We hope that you will enjoy the flexibility of studying online, enabling you to attend to modules and engage with materials at times to fit around your other commitments. Online modules on our courses are managed through the Moodle virtual learning environment (VLE) and combine module content, reading lists and materials, online activities, discussion forums and access to tutors.

Our interactive virtual learning environment includes text, audio and video materials, online discussions and reflective tasks. The programme is designed so that you can work at your own pace in an asynchronous way, within the study plan and assignment timetable for each module.

For each module, you will have an academic tutor who will be active online. They contribute to discussions as well as supporting you through the assessment process. There is an online masters-level toolkit to support all aspects of academic study, a dissertation preparation module available to you from the beginning of the course, and one-to-one dissertation support from your supervisor, usually via Microsoft Teams.

To ensure you have the appropriate computer requirements to enable you to study online, please view our computer specification guidance notes (PDF).

How you will be assessed

• Dissertation

Each 30-credit module is assessed by a 6,000-word written assignment. To complete the masters, you must achieve a pass of 50% on each assignment.

The 15,000-word dissertation is an original piece of work and should be related to one of the selected modules on an approved topic.

Contact time and study hours

Each module requires an equivalent of 30 hours of online engagement, plus 270 hours of private study, assignment preparation and tutorial support.

Entry requirements

All candidates are considered on an individual basis and we accept a broad range of qualifications. The entrance requirements below apply to 2024 entry.

• Home / UK students
• EU / International students

Alternative qualifications

A personal statement is required that demonstrates both a clear understanding of the course and relevant motivation for pursuing educational leadership and management studies plus, if possible, details of any relevant professional or work experience in an educational setting

Other requirements A personal statement is required that demonstrates both a clear understanding of the course and relevant motivation for pursuing educational leadership and management studies. Please outline clear aspirations for a leadership or management role within education or educational governance. This should include details of any professional experience that is relevant to the course in education or that can be applied to an educational setting.

Meeting our English language requirements

If you need support to meet the required level, you may be able to attend a presessional English course. Presessional courses teach you academic skills in addition to English language. Our  Centre for English Language Education is accredited by the British Council for the teaching of English in the UK.

If you successfully complete your presessional course to the required level, you can then progress to your degree course. This means that you won't need to retake IELTS or equivalent.

For on-campus presessional English courses, you must take IELTS for UKVI to meet visa regulations. For online presessional courses, see our CELE webpages for guidance

Visa restrictions

International students must have valid UK immigration permissions for any courses or study period where teaching takes place in the UK. Student route visas can be issued for eligible students studying full-time courses. The University of Nottingham does not sponsor a student visa for students studying part-time courses. The Standard Visitor visa route is not appropriate in all cases. Please contact the university’s Visa and Immigration team if you need advice about your visa options.

We recognise that applicants have a variety of experiences and follow different pathways to postgraduate study.

We treat all applicants with alternative qualifications on an individual basis. We may also consider relevant work experience.

If you are unsure whether your qualifications or work experience are relevant, contact us .

Recognition of other Learning (ROL)

If you have prior learning or experience at an appropriate level, you may apply for exemption from some of the credit requirements of the course. Applications for ROL should be made at the time of application for admission to the university and  at least four weeks before the start of the course . Applications for ROL are processed free of charge.  Late applications will not be considered.  Please visit the  School of Education ROL pages  for full information and how to apply.

Our step-by-step guide covers everything you need to know about applying.

Where you will learn

Distance learning.

Distance learning is designed to be flexible, so you can choose where and when you study. This allows you to fit your course around work or other commitments and study at your own pace.

Our online teaching is an interactive learning experience. You will receive support from your dedicated tutor, who will guide you through your studies and answer any questions.

Additional costs

All students will need at least one device to approve security access requests via Multi-Factor Authentication (MFA). We also recommend students have a suitable laptop to work both on and off-campus. For more information, please check the equipment advice .

As a student on this course, we do not anticipate any extra significant costs, alongside your tuition fees and living expenses.

You should be able to access most of the books you’ll need through our libraries, though you may wish to purchase your own copies, which you would need to factor into your budget.

This course is not eligible for Student Loans Company funding.

• Careers advice
• Job prospects

We offer individual careers support for all postgraduate students .

Expert staff can help you research career options and job vacancies, build your CV or résumé, develop your interview skills and meet employers.

Each year 1,100 employers advertise graduate jobs and internships through our online vacancy service. We host regular careers fairs, including specialist fairs for different sectors.

International students who complete an eligible degree programme in the UK on a student visa can apply to stay and work in the UK after their course under the Graduate immigration route . Eligible courses at the University of Nottingham include bachelors, masters and research degrees, and PGCE courses.

Graduate destinations

Career destinations for School of Education graduates include education advisers, language tutors, primary/secondary teachers, vocational/industrial trainers and instructors and those working in the caring professions including counsellors.

A number of our graduates are already in employment while undertaking part-time study for professional development in their chosen career.

Career progression

95.2% of postgraduates from the School of Education secured graduate level employment or further study within 15 months of graduation. The average annual salary for these graduates was £28,108.*

* HESA Graduate Outcomes 2020/21 data published in 2023. The Graduate Outcomes % is derived using The Guardian University Guide methodology. The average annual salary is based on graduates working full-time, postgraduate, home graduates within the UK.

Related courses

Educational leadership and management ma, education (online) ma, education ma.

The Teaching Excellence Framework (TEF) is a national grading system, introduced by the government in England. It assesses the quality of undergraduate teaching at universities and how well they ensure excellent outcomes for their students in terms of graduate-level employment or further study.

This content was last updated on Thursday 28 March 2024. Every effort has been made to ensure that this information is accurate, but changes are likely to occur given the interval between the date of publishing and course start date. It is therefore very important to check this website for any updates before you apply.

• Youth Program
• Wharton Online

Leadership and Management Certificate Program & Courses

Leadership & management certificate program, “ the latest evidence on what it takes to become a better leader might surprise you. ”.

– Adam Grant, PhD, The Paul P. Steinberg Professor of Management, Professor of Management, The Wharton School; Professor of Psychology, University of Pennsylvania, The Wharton School.

The Leadership and Management Certificate online program offers leadership courses designed to help executives across the organization reach new levels of success. Learn cutting-edge management concepts from world-class Wharton faculty. For companies looking to achieve and increase competitive advantage through online leadership training, this flexibly- paced online executive leadership certificate program is an effective way to scale learning for maximum impact across the organization. The online Leadership and Management Certificate program is for high-potential mid to senior-level managers working in any function or industry (with a minimum five to seven years’ experience) who want to gain exclusive insights and learn cutting-edge concepts to advance in their careers.

Benefits for Executives

• Enhance and strengthen your skills as a manager and decision-maker within your organization.
• Learn at your own pace with the convenience of leadership courses online and flexible start dates.
• Interact with world-class faculty and fellow high-potential learners from around the world.

Benefits for Organizations

• Efficiently scale leadership development across teams
• Leverage the flexibility for managers to adapt learnings to corporate challenges.
• Ensure better communication through a common leadership vocabulary.

Program Details

Start Dates: 

Enroll Immediately

Duration: 4-6 weeks per course

Commitment: 2-4 hours per week

Program Format: 100% Online

Program Tuition: $3,600 $995 (per individual course)

READY TO START?

Need a little more info, key certificate program takeaways.

Unlock your executive potential with Wharton’s online Leadership and Management Certificate program. As you progress through the four-course certificate program, you will gain insights from some of the world’s foremost business experts and learn critical skills needed to manage, lead, and succeed in today’s complex business environment.

Participants will learn how to:

• Better engage and motivate employees
• Better manage employee performance and evaluation
• Create an optimal organizational architecture
• Optimize outsourcing, acquisitions, and alliances
• Create strategic leadership and vision
• Quantify market trends on a global scale

Testimonials

“ Doing the online course was an amazing experience.…Having a certificate from Wharton, which is one of the best business schools in the world, is a big plus and a memorable accomplishment for me. ”

Layi Babalola , Finance Manager, Publicis Groupe, New York City

“ For anybody with responsibilities of almost any kind — whether it’s managing two people in a small office, or 20,000 people in a larger company or organization — this program has the content you need to get your job done. ”

Michael Useem , William and Jacalyn Egan Professor of Management, Professor of Management, Director of the Center for Leadership and Change Management, Editor of the Wharton Leadership Digest

“ Like most busy professionals, I often find myself bogged down in day-to-day tasks. The Leadership and Management Certificate program helped me make time to learn new business strategies and invest in myself .”

Elizabeth Carlyle , Vice President and General Counsel, Vision Source, Houston, Texas

Watch the video to learn about the power of this Wharton Certificate.

Video transcript.

Harbir Singh: “Leadership and management are actually some of the most important traits needed in organizations today.”

Nancy Rothbard: “Leadership is the engine by which you advance in your career. Showing leadership potential, showing that you’re able to engage others, showing that you’re able to bring out the best in others.”

Nicolaj Siggelkow: “The Leadership and Management program offered by Wharton Online covers a broad array of topics that are essential for managers in the current world. Even as technology is improving companies, the people skills are really really important.”

Mauro Guillén: “At a time when automation is making great inroads in the business world, we have more robotics on the factory shop floor and we have more IT throughout the corporation. What this means is that managers need a new set of skills.”

Nicolaj Siggelkow: “It’s thinking about how to create and implement a strategy. It’s thinking about how to lead a team, how to manage the people around you.”

Mike Useem: “How to pay people. How to promote people. How to reward people. How to give feedback to people. How to build a team. How to build a team of teams. How to structure an organization to optimize what people can deliver.”

Harbir Singh: “You also learn about the marketplace and how it imposes pressures and creates opportunities. And in a global environment today you learn a lot about emerging economies and how they are impacting markets here and how our organizations are accessing opportunities globally.”

Nancy Rothbard: “Those are the skills that are going to get you recognized in your career, and that are going to advance you.”

Mike Useem: “Anybody with responsibility of almost any kind, whether its managing two people in a small office or 20,000 in a larger company or organization, this is the content you need to get your job done.”

Mauro Guillén: “This program is specifically designed to help people achieve professional growth.”

Harbir Singh: “We have ways of participating with participants in this program that can allow people to have more of an individualized experience.”

Nancy Rothbard: “You’re getting Wharton faculty right to your fingertips when you need it. We’re bringing you up-to-the-minute insights but with skills that are timeless.”

Harbir Singh: “The Leadership and Management program brought to you by Wharton Online allows you to improve your future prospects, but also to become a more thoughtful leader. It’s a way for you to learn the most cutting-edge ideas to satisfy your curiosity, to learn about a truly global environment, and also to learn how to be a strong leader. So this is really exciting; that’s why you should do it.”

Leadership and Management Certificate Program Courses

Individual course descriptions, leadership in the 21st century, course description.

$995 Duration: 4-6 weeks

The attitudes, assumptions, and dynamics of employees in today’s workplace are more varied than perhaps ever before. Today’s successful leaders are those who create positive, productive, and responsive organizational cultures for their people. But with such varied perspectives, what cultural considerations make the most sense for an organization?

Leadership in the 21st Century will teach you how to create an environment where your employees can thrive and step up to meet stretch goals for the organization. Led by some of the world’s most acclaimed professors, including Adam Grant, Sigal Barsade , Katherine Klein, and Nancy Rothbard , the program exposes executives to cutting-edge research on the qualities and behaviors of both successful and unsuccessful work environments and how this research can be applied to practical, real-life workplace situations.

This inspirational program culminates in an understanding of making change for the better and how such change can propel your organization into the future.

Course Modules

• Engaging Hearts and Minds
• Understanding Work Styles and Cultivating Originality
• Purpose-Driven Leadership
• Organizational Culture and Culture Change
• Better engage your employees
• Foster creativity among individuals and teams
• Identify “givers,” “takers,” and “matchers”
• Lead with purpose
• Create a culture that encourages success

MANAGING AND MOTIVATING TALENT

People are the most valuable asset of any business, but they are also the most unpredictable and, often, the most difficult to manage. Talent management is a key strategy to the health and growth of successful organizations. Are your managers getting the training they need to make good management decisions?

In  Managing and Motivating Talent,  award-winning authors and renowned management professors  Michael Useem  and  Peter Cappelli  have designed this course to introduce you to the key elements of managing talent and motivating people.

By the end of this course, you’ll have developed the skills you need to start motivating, organizing, and rewarding people in your organization so that you can thrive as a business and as a social organization. Scaling this important learning throughout the organization provides leadership with a consistent framework for cross-divisional talent management.

• Motivation and Reward
• Tasks, Jobs, and Systems of Work
• Making Good and Timely Management Decisions
• Designing and Changing the Organization’s Architecture
• Engage and motivate employees
• Create incentive and reward systems
• Design jobs for greater performance and effectiveness
• Create an optimal organizational architecture for your company

MANAGING THE GLOBAL FIRM

Today’s markets are fast-moving, interconnected, and global in a way that is only increasing. Ongoing changes in our world, like the rise of emerging-market multinationals, the aging population, and the reconfiguration of global power relationships, result in new opportunities. How do you take advantage of these opportunities to benefit your business and get out in front of the change?

In  Managing the Global Firm,  world-renowned professor of management  Mauro Guillén  will teach you how and when to pursue these opportunities so that you can maximize profits and growth. You’ll be introduced to new decision and business models, products, and services, and learn how to use them within your organization. You’ll explore new international markets and how they evolve, and learn how to create a global structure and strategy to take advantage of these new global markets and envision the multinational firms of the future.

• Global Markets and the Firm
• International Strategies
• Organization and Management of the International Firm
• The Multinational Firm in the 21st Century
• Define and evaluate international markets
• Understand the evolution of market trends
• Identify the benefits of global strategy for your company

STRATEGIC MANAGEMENT: COMPETITIVE AND CORPORATE STRATEGY

In an increasingly competitive global business environment, companies in all industries are striving for an edge and working to differentiate themselves in the marketplace. In a world where “strategy” seems ubiquitous, how do you find your niche to truly differentiate?

Strategic Management  is designed to teach you how to evaluate, develop, and execute a successful business strategy that you can implement inside and outside the organization. World-renowned management professors  Harbir Singh  and  Nicolaj Siggelkow  introduce tools and frameworks that can be put to immediate use in planning and execution. By the end of this course, you will be able to articulate your strategy, why it works, and how it will help meet your organization’s financial and marketing goals.

• The Firm and the Industry
• Industry Analysis and Competitive Dynamics
• Corporate Strategy and Firm Scope
• Firms in a Context
• Create a value chain
• Position yourself in the market
• Perform network and industry analyses

Want it all? Take the complete program for $3600.

World-class wharton faculty.

Wharton’s outstanding faculty have worked for and consulted to large multinationals, health care and biopharma organizations, public and not-for-profit corporation, and small entrepreneurial organizations. Their research has been published in leading management journals, including Academy of Management Journal, Administrative Science Quarterly, Journal of Industrial Economics, Management Science, Organization Science, and Strategic Organization and featured in outlets like the New York Times, Wall Street Journal, Time Magazine, Harvard Business Review, US News & World Report, USA Today, and the Financial Times. They have also authored books on leadership and management, such as The Leader’s Checklist , The India Way , and Why Good People Can’t Get Jobs .

Faculty research interests include:

• Organizational culture and micro-organizational behavior
• Talent and performance management
• Multinational management
• Innovation and technology implementation
• Enterprise risk management
• Corporate governance

Sigal Barsade, PhD

Joseph Frank Bernstein Professor; Professor of Management, The Wharton School

Research Interests: Organizational culture, emotional intelligence, unconscious bias, organizational change, teamwork and leadership

Peter Cappelli, DPhil

George W. Taylor Professor of Management; Director, Center for Human Resources, The Wharton School

Research Interests: Human-resource practices, public policy related to employment, talent and performance management

See Faculty Bio

Adam Grant, PhD

The Saul P. Steinberg Professor of Management; Professor of Management, The Wharton School; Professor of Psychology, University of Pennsylvania

Research Interests: Work motivation, helping and giving behaviors, job design and meaningful work, leadership

Mauro Guillén, PhD

Dr. Felix Zandman Professor Emeritus of Management

Research Interests: Globalization, international political economy, multinational management

Katherine Klein, PhD

Edward H. Bowman Professor, Professor of Management; Vice Dean and Director, Wharton Social Impact Initiative, The Wharton School

Research Interests: Innovation and technology implementation, leadership, diversity, teams, and social networks

Nancy Rothbard, PhD

David Pottruck Professor of Management; Deputy Dean, The Wharton School

Research Interests: Emotion and identity, work motivation and engagement, work-life and career development

Nicolaj Siggelkow, PhD

David M. Knott Professor; Professor of Management; Co-Director, Mack Institute for Innovation Management, The Wharton School

Research Interests: Competitive strategy, firms as systems of interconnected choices

Harbir Singh, PhD

Mack Professor; Professor of Management; Co-Director, Mack Institute for Innovation Management; Wharton School Faculty Director for the Huntsman Program in International Studies and Business, The Wharton School

Research Interests: Corporate governance, corporate restructuring, management buyouts, strategies for corporate acquisitions

Michael Useem, PhD

William and Jacalyn Egan Professor of Management; Professor of Management; Director, Center for Leadership and Change Management; Editor, Wharton Leadership Digest

Research Interests: Catastrophic and enterprise risk management, corporate change and restructuring, leadership, decision making, governance

Request More Information and Download Program Schedule

Learn more about Wharton Online’s Leadership & Management Certificate before enrolling in the program.

Download Our Guide: Learning to Lead Multi-Generational Teams

This free downloadable eBook offers expert insights and practical advice on how to talk to, motivate, and manage Millennials, Gen Xers, and Baby Boomers.

The Wharton School is accredited by the International Association for Continuing Education and Training (IACET) and is authorized to issue the IACET CEU.

• Business Essentials

Leadership & Management

Credential of leadership, impact, and management in business (climb).

• Entrepreneurship & Innovation
• Digital Transformation
• Finance & Accounting
• Business in Society
• For Organizations
• Support Portal
• Media Coverage
• Founding Donors
• Leadership Team

• Harvard Business School →
• HBS Online →
• Online Business Certificate Courses
• Business Strategy

Leadership, Ethics, and Corporate Accountability

• Leadership & Management →

Develop the leadership and management skills to get things done and bring out the best in your team, whether you’re an aspiring, new, or seasoned leader.

Have more confidence making business decisions

Return on investment with an average $17,000 salary increase

Are more self-assured at work

Certificate Courses (8)

Leadership Principles

Learn to bring out the best in others by applying and adapting your leadership style and managing the conditions that drive team performance.

Develop a toolkit for making tough leadership decisions.

Organizational Leadership

Elevate your leadership skills to take your organization to the next level.

Management Essentials

Master four vital managerial processes: decision-making, implementation, organizational learning, and change management.

Strategy Execution

Gain the tools, skills, and frameworks to successfully implement strategy within your organization.

Power and Influence for Positive Impact

Understand how power really works and develop your own power to gain influence and make an impact.

Negotiation Mastery

Secure maximum value for your organization through a mastery of negotiation techniques.

Leading Change and Organizational Renewal

Drive transformation in your organization by learning how to execute for today and innovate for tomorrow.

CLIMB enables new and experienced leaders to ignite their careers with a combination of vital and forward-looking business skills, self-reflection, and an immersive cohort-based learning experience with a diverse global network.

What You Earn

Certificate of Completion

Take any individual course to earn a Certificate of Completion and boost your resume.

Certificate of Specialization

Complete any three courses within this subject area to earn a Certificate of Specialization and signify your deep expertise in leadership and management.

Complete the year-long CLIMB program , including seven courses and a capstone project, to earn a Credential of Leadership, Impact, and Management in Business.

What Learners are Saying

I got promoted to a senior project coordinator role just weeks after finishing the course, so I have had the chance to apply many of the topics covered.

My favorite part of the program was interacting with my cohort members. I shared valuable experiences and feedback and was able to be a thought partner around strategies and best practices.

I am using some of the negotiation preparation techniques from the course in different aspects of my job. Overall, I feel more confident in situations that might have once felt intimidating.

What sets HBS Online apart?

Real-world cases, hbs online vs. other top business schools with online, asynchronous courses, related content.

How to Become a More Effective Leader

Which HBS Online Leadership & Management Course Is Right for You?

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Certificate in School Management and Leadership (CSML)

A joint program of the Harvard Graduate School of Education (HGSE) and Harvard Business School (HBS), powered by HBS Online.

Associated Schools

Harvard Business School

Harvard Graduate School of Education

HGSE Professional Education

What you'll learn.

Engage in case-based learning with HGSE and HBS faculty on topics that include education, business, and policy

Watch virtual case studies featuring leaders from a representative cross-section of U.S. schools and businesses, and analyze the leaders’ experiences, insights, and best practices

Engage in interactive activities to learn and network with a diverse group of participants who hold school leadership positions worldwide

Reflect on your practice, knowledge, skills, and understandings—and identify opportunities to apply course learnings to your unique context

Gain first hand experience with the case-based and inductive learning model

Learn in a flexible, online platform that creates a powerful peer-to-peer learning experience adapted to fit your busy schedule

Course description

The Certificate in School Management and Leadership (CSML) , a multi-course certificate program for PreK-12 school leaders, is an innovative collaboration between the Harvard Graduate School of Education (HGSE) and Harvard Business School (HBS). Bridging the fields of business and education, CSML integrates expertise in managing teams and organizations with best practices in school and instructional leadership, to provide school leaders with frameworks, skills, and knowledge to effectively lead and drive change improvement in schools.

Hosted on the highly interactive HBS Online platform, CSML offers participants the opportunity to reflect on and apply the course learnings to their unique context, while interacting with and learning from a global network of school leaders.

The CSML certificate will be comprised of the following four courses, which can be taken independently or completed together in any order to earn a comprehensive certificate:

- Leading Change  (Running July 20 - August 17, 2022) 

- Leading School Strategy and Innovation  (Running July 20 - August 17, 2022) 

- Leading People  (Running July 20 - August 17, 2022) 

- Leading Learning ( Running July 20 - August 17, 2022) 

Instructors

Mary Grassa O’Neill (HGSE)

Monique Thompson

Allen Grossman (HBS)

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• Application Requirements
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• MBA Career Outcomes
• MSBA Career Outcomes

Understanding the Online MBA Curriculum: Courses and Real-world Applications

Do you have what it takes to solve complex problems that businesses face today? Do you have the confidence to take strategic risks against critics within your organization? Whether you’re interested in the C-suite or founding a non-profit venture, an MBA can take you where you want to go.

MBA degrees are widely known for their prestige, value and diversity of applications. They usually are geared toward business professionals who want to move up in leadership or develop a new set of skills for a new position. Each MBA program differs in its focuses, but most will give you deep expertise in financial management, business development, marketing management, strategy and more.

An MBA Success Story

American business leader Indra Nooyi leveraged the skills she gained from an MBA at companies like Johnson and Johnson and BCG. She landed the top spot at Pepsi in 2006 as one of the first female CEOs and, therefore, had to create her own playbook. 1 During her 24-year-tenure, she developed a strategic redirection at the company called Performance with Purpose and ultimately grew sales by 80%. 2,3 She was not afraid to make bold moves, such as acquiring healthier product lines like Tropicana and a merger with the Quaker Oats Company. 2 She steered the company toward eco-friendly practices, including 100 percent renewable energy at its facilities. 2

If you choose to pursue an MBA degree like Nooyi, you will not only gain business fundamentals, but also more modern and specialized skills that can help move your business into the future. With MBA programs prioritizing experiential learning as part of the curriculum, you will also learn how to think like a leader. 4 With that mindset, you will be better prepared to lead an organization toward growth and profitability, especially in uncertain times.

With all of the promise and potential an MBA brings, let's take a closer look at the core curriculum and how exactly it can benefit your career.

Unlocking Success: Navigating the Online MBA Curriculum

MBA programs typically offer a multifaceted curriculum, which includes core business subjects, to develop leadership skills. Courses in organizational behavior enhance understanding of group dynamics and effective team management. Strategy courses teach decision-making and vision-setting abilities crucial for leadership roles. Marketing and finance courses provide insights into market analysis, resource allocation and strategic planning.

You will learn essential skills, such as how to: 5

• Create a company culture that attracts and retains top talent
• Use design thinking to ideate, develop and implement solutions to difficult business problems
• Develop strategies to increase sales of your products and services
• Promote and maintain the company’s positive image or reinvent it based on new values and priorities

By taking a broad range of courses—such as leadership, financial accounting , marketing, and operations management—MBA students gain exposure to diverse skill sets and real-world scenarios. During your MBA journey, you can discover strengths and interests you didn’t know you had. These experiences can help shape your career trajectory and development as a leader.

Real-world Applications: Bridging Theory and Practices

Using William and Mary's Online MBA as an example, the MBA curriculum combines theoretical knowledge with practical applications, developing students into well-rounded leaders who can navigate complex business challenges, which include supply chain disruptions. For example, ecommerce founder Ahmed Shabana entered an MBA program after launching Instapill, a healthcare product supplier. 6 While taking supply chain courses, the entrepreneur read business cases about Zara’s just-in-time production model, a cost-cutting strategy he might not have discovered on his own. 6

From design thinking to wicked problem-solving , course assignments are designed to be relevant to students’ workplaces. You can expect to have immediate opportunities to apply strategies you are learning in class and make tangible impacts on operations or other areas of the business.

"I just completed the Business Analytics course, and that helped me dig into the numbers that I see daily and how to see, work and play with the data that we as a company have currently and what we will have in the future," says Benjamin H., Director of Transportation Operations, Carolina Tank Lines, Mason MBA '20. "In Global Managerial Economics, the curriculum played a key role in what I do because our economy and the trucking industry are basically tied together. If the economy is slow, then the trucking industry is going to be slow. For instance, the trade wars and the North American Free Trade Agreement not being ratified puts a lot of constrictions on the economy and on the trucking industry because it restricts our ability to deliver freight."

Other MBA experiences that integrate theory with practice include: 7,8

• Case Method: Encourages students to think critically by analyzing business decisions that real leaders have made. In an online course, students may debate the pros and cons of a business strategy through discussion boards or forums.
• Capstone Projects: Involves in-depth research, analysis and development of actionable recommendations to solve complex business issues for an organization.
• Experiential Learning: Reinforces classroom learning through internships, consulting projects or simulations, providing MBA grads with specific achievements to highlight during interviews.

Online Learning: Embracing Technology and Flexibility

For individuals with non-traditional lifestyles, online MBA programs remove barriers to higher education. If you’re juggling a full-time job, are a busy parent or have other needs and responsibilities, online learning gives you the chance to engage with MBA coursework on your terms. 9

Online MBA courses often leverage cutting-edge technology to enhance curriculum delivery. This creates a rich and interactive experience, with unlimited access to lecture materials and resources. 9 In fact, studies have shown that students can learn material faster when they have easy access to recorded lectures and other course materials. 9

Networking in the Online MBA Environment: Building Bridges

One of the invaluable aspects of pursuing an online MBA is the networking opportunities it offers. Students have the chance to build professional connections, engage with alumni networks and establish industry connections. These networks serve as catalysts for career growth, providing avenues for collaboration, mentorship, professional development and career advancement.

Follow these tips to become a networking pro: 10

• Virtual study groups: Form groups where you can discuss projects and share tips with your classmates. Take advantage of platforms such as Facebook, Slack and Whatsapp to facilitate communication and collaboration.
• Online discussions: Actively participate in forums to find potential study partners and gain fresh insights and perspectives by reading your peers’ posts.
• Live lectures/guest speaker sessions: Benefit from a classroom-like experience and Q&A opportunities, which are designed to maximize learning and networking opportunities.
• On-campus events: Foster teamwork and connect with peers and faculty outside formal settings to build relationships.
• Alumni networking: Seek mentoring from alumni, who can share their career journeys and offer advice.

Your peers in an online MBA program will likely bring varied expertise in areas ranging from engineering and economics to social sciences and humanities. Through discussions, events and consulting projects, you will become part of a dynamic learning environment designed to reflect real-world interdisciplinary teamwork and perspectives.

The Future of Online MBA Education: Trends and Innovations

As online MBA programs continue to evolve, they adapt to global changes and embrace innovative trends. From specialized concentrations that offer a serious competitive advantage in the job market, to experiential learning opportunities that bridge theory with practice, the future of online MBA education is dynamic and responsive to the evolving needs of the business world.

Whether you’ve had success as an entrepreneur or are a non-business major, the online MBA curriculum equips you with the knowledge, tools, skills and networks needed to be an innovative leader that drives an organization’s success.

An MBA for Real-World Problem-Solvers at William & Mary

Gain the skills you need to tackle today’s business challenges and the innovative perspective to design tomorrow’s solutions. Complete your online MBA in as little as two years in the acclaimed Raymond A. Mason School of Business .

The Online MBA degree program blends the best of William & Mary—a "Public Ivy" education, world-class faculty, small classes and a close-knit, global community —with the convenience of an online program .

For more information, schedule an appointment with an admissions outreach advisor today.

• Retrieved on March 29, 2024, from finance.yahoo.com/news/pepsico-former-ceo-led-fortune-110000513.html
• Retrieved on March 29, 2024, from worldfinance.com/special-reports/how-indra-nooyi-changed-the-face-of-pepsico
• Retrieved on March 29, 2024, from businessbecause.com/news/mba-degree/6036/5-famous-mbas-who-have-changed-the-world
• Retrieved on March 29, 2024, from forbes.com/sites/patrickmullane/2023/04/13/dont-believe-what-you-hear-the-mba-is-more-relevant-than-ever/?sh=4233701876df
• Retrieved on March 29, 2024, from mastersportal.com/articles/340/10-very-good-reasons-to-do-an-mba-degree.html
• Retrieved on March 29, 2024, from forbes.com/sites/rhettpower/2023/02/07/online-mba-programs-are-booming-how-do-you-choose-the-right-one/?sh=320529fc6058
• Retrieved on March 29, 2024, from topmba.com/mba-programs/case-case-study-method
• Retrieved on March 29, 2024, from fortune.com/education/articles/top-business-schools-focus-on-building-future-leaders-with-experiential-learning-model/
• Retrieved on March 29, 2024, from yellowdig.co/post/how-virtual-learning-make-education-more-flexible-for-students
• Retrieved on March 29, 2024, from graduateguide.com/5-tips-for-networking-in-online-mba-programs/

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William & Mary has engaged Everspring , a leading provider of education and technology services, to support select aspects of program delivery.

Challenges in College , Getting Into College , Going Back to College

Ranking the 6 Best Colleges for Information Technology in 2024 

Updated: May 30, 2024

Published: May 29, 2024

As the technological landscape continues to evolve at an unprecedented pace, the demand for skilled Information Technology (IT) professionals across various sectors is showing substantial growth. Choosing a college that offers a solid academic foundation and enhances professional readiness is crucial.  

The top colleges for IT are determined by several key factors, including the expertise of faculty members, the availability of cutting-edge research opportunities, the strength of industry partnerships, and a comprehensive and aligned curriculum with the latest industry demands.  

These institutions prepare students to enter the IT field, excel, and drive future innovations. Let’s take a closer look at 6 of the best colleges for 2024. 

What Makes a Good Information Technology College? 

A leading Information Technology college is characterized by several distinctive attributes that ensure its graduates are well-prepared for the challenges of the IT industry. A strong IT college offers a continually updated curriculum to reflect the latest technological advancements and industry needs, ensuring that students are learning modern practices and tools.  

The faculty in top IT programs are often renowned experts in their fields, bringing a wealth of knowledge and real-world experience into the classroom. These institutions also provide substantial resources and state-of-the-art facilities that support hands-on learning experiences, from advanced computer labs to collaborative project spaces. 

Also, a significant marker of a top IT college is its emphasis on practical experience through internships and strong industry connections. These programs promote substantial links with leading tech companies, opening pathways for internships and employment opportunities post-graduation.  

By integrating academic learning with practical application, these colleges not only enhance the learning experience but also significantly improve their graduates’ employability and career prospects in the competitive IT landscape. 

The Best Career Options with an Information Technology Degree 

Graduates with a degree in Information Technology have access to various career paths, reflecting the versatility and broad applicability of IT skills across different sectors. Among the most sought-after roles are: 

• Software Developer: Developers create and maintain the backbone of the digital world, developing applications and systems that enable businesses to function efficiently. 
• Cybersecurity Analyst: These professionals safeguard IT infrastructure from various types of cyber threats, ensuring data privacy and network security. 
• Data Scientist: Specialists in data science harness big data and perform complex analyses to drive organizational strategic decision-making and innovation. 
• IT Project Manager: Responsible for overseeing and guiding technology projects, these managers ensure that IT initiatives are completed on time, within budget, and to specifications. 
• Cloud Architect: Cloud architects design, manage, and monitor cloud computing strategies, which are crucial for the scalable, flexible IT operations that modern businesses require. 

Each role demands a unique set of skills and qualifications, typically built through both academic study and practical experience. Advanced certifications in specific areas, such as cloud computing, cybersecurity, or agile project management, can further enhance a graduate’s qualifications and appeal to potential employers. Continuous learning and skill development remain crucial, as the IT field constantly evolves with new technologies and methodologies. 

Best Colleges for Information Technology in 2024 

Let’s look at the standout features of each selected institution, offering insights that can guide prospective students in their decision-making process: 

University of the People 

Known for its innovative tuition-free online learning model, University of the People breaks down geographical barriers to education, making it accessible and affordable for students globally. The Master of Science in Information Technology (MSIT) program at UoPeople emphasizes practical skills in data management, software and systems engineering, and IT project management.  

With faculty from around the world, the program offers a global perspective on IT challenges, preparing students with hands-on projects that reflect real-world scenarios. This flexible, online program allows students to advance their education while maintaining professional and personal commitments, making it ideal for working professionals seeking to enhance their career prospects in information technology. 

Penn State University 

Penn State’s College of Information Sciences and Technology offers a blend of interdisciplinary coursework and hands-on learning opportunities. It boasts a rich ecosystem of research centers, such as the Institute for Cyber Science and the Center for Big Data Analytics and Discovery Informatics, providing students with access to cutting-edge resources and research opportunities. 

Brigham Young University 

BYU’s Information Technology program is well-regarded for its emphasis on both technical skills and ethical considerations. The curriculum includes unique courses on technology’s moral and ethical impacts, preparing students to become leaders who can navigate the complexities of the IT sector with integrity. 

New Jersey Institute of Technology 

Situated near New York City, NJIT offers students excellent internship and job placement opportunities with some of the biggest names in tech. The Ying Wu College of Computing, dedicated to IT and computing, provides programs closely aligned with industry demands, emphasizing experiential learning and innovation. 

Purdue University 

Known for its rigorous academic standards and strong emphasis on research and development, Purdue’s College of Science offers IT programs that encourage students to engage in innovative projects and collaborative research. Its Polytechnic Institute specifically tailors IT education to blend technical knowledge with critical thinking and leadership skills. 

Illinois Institute of Technology 

Located in Chicago, Illinois Tech offers a tech-focused environment with solid industry connections. The school’s Information Technology and Management program is responsive to market trends and emphasizes project-based learning, where students work on real-world problems with tech companies. 

What Should You Consider When Choosing an Information Technology School? 

Choosing the right Information Technology school is a critical decision that can significantly impact your future career. Here are some essential factors to consider: 

Accreditation Status 

Ensure that a recognized accrediting body accredits the school. This accreditation guarantees that the institution meets specific quality standards and that employers and other institutions recognize the degrees it offers. 

Quality and Reputation of the Program 

Look into the reputation of the IT program and the faculty’s credentials. Look for programs well-regarded in the industry, with faculty who are active professionals or have significant experience and connections. 

Resources and Facilities 

Check if the school offers state-of-the-art facilities, such as modern labs, libraries, and access to the latest technology and software. Universities like UoPeople offer comprehensive online resources, including digital libraries, the latest software, and advanced learning platforms. These online tools are essential for gaining practical experience and keeping pace with technological advancements, proving that remote universities can effectively match their traditional counterparts in quality and educational outcomes, albeit through different methods. 

Alumni Network and Career Services 

A strong alumni network and active career services can significantly enhance your job prospects after graduation. These services can provide valuable networking opportunities, career advice, and even job placements. 

How to Enroll in an Information Technology College? 

Enrolling in an Information Technology college involves several key steps: 

Research Potential Schools

Identify which schools offer IT programs that align with your career aspirations. Use online resources, visit school campuses if possible, and attend college fairs to gather information. 

Understand Admission Requirements

Each school may have different admission requirements. These could include specific high school courses, grade point averages, SAT or ACT scores, and application essays. Make sure you understand these requirements well in advance. 

Prepare Your Application

Collect all necessary documents such as transcripts, letters of recommendation, test scores, and personal statements. Tailor each application to highlight why you are a good fit for that particular program. 

Apply for Financial Aid

Investigate options for scholarships, grants, and student loans. Fill out the Free Application for Federal Student Aid (FAFSA) if you are in the United States to determine your eligibility for financial support. 

Submit Your Applications

Meet all application deadlines. Applying to multiple schools is advisable to increase your chances of acceptance. 

After submitting your applications, keep track of them and follow up with the admissions offices to ensure all materials have been received and to check on the status of your application. 

Acceptance and Enrollment

Once accepted, you may need to submit additional documents or attend an orientation session. Confirm your acceptance by the deadline and complete any final enrollment steps. 

Is an Information Technology Degree Hard to Get? 

The challenge of earning an Information Technology degree varies based on several factors, including the program’s rigor, the student’s aptitude and prior experience with technology, and the support available from the institution. IT programs often require a solid foundation in mathematics and science and involve complex problem-solving, programming, and system analysis.  

Students without a strong background in these areas may find the coursework more demanding. However, many colleges offer tutoring, study groups, and additional resources to help students succeed. The key to success in an IT program lies in intellectual capability, perseverance, time management skills, and a genuine passion for technology.  

Obtaining an IT degree is achievable for those who are committed and utilize the resources available. 

Are You Ready to Start Your Career in Information Technology? 

Starting a career in Information Technology is an exciting opportunity that requires preparation beyond academic studies. To successfully launch your IT career, you should focus on acquiring relevant skills and certifications that complement your degree.  

Building a professional network through internships, industry conferences, and professional associations can provide invaluable contacts and insights into the IT industry. Gaining practical experience through projects, whether personal, academic, or professional, is crucial as it demonstrates your ability to apply theoretical knowledge.  

Additionally, keeping up with industry trends and technological advancements will greatly help in a field as dynamic as IT. Being proactive in your learning and career planning, seeking mentors, and continuously developing your skills will help ensure a successful transition from education to employment in the IT field. 

What criteria determine the best IT colleges for 2024? 

The best IT colleges are determined based on faculty expertise, innovative curriculum, cutting-edge technology and facilities, strong industry connections, research opportunities, and student support services. Accreditation and the college’s reputation in the tech industry also play crucial roles. 

What are the best career options with an Information Technology degree? 

Graduates with an IT degree can pursue various high-demand careers, including software development, cybersecurity, data analysis, network administration, cloud computing, and IT project management. Each of these roles requires specific skills covered in a robust IT program. 

How do you choose the best information technology college? 

When choosing an IT college, consider the program’s alignment with your career goals, the quality of faculty, the availability of modern facilities and resources, internship and job placement rates, and feedback from current students and alumni. Evaluating the support provided for student projects and research initiatives is also important. 

How long do information technology studies last? 

Most bachelor’s degree programs in Information Technology typically last four years if attending full-time. The MSIT program at UoPeople can be finished in less than a year. Associate degrees usually take two years, while master’s programs can vary from one to two years, depending on the program’s structure. 

What opportunities do top IT colleges offer beyond academics? 

Top IT colleges offer opportunities beyond traditional academics, including access to industry professionals through guest lectures, partnership projects with tech companies, internships, global study programs, and participation in competitive tech events and hackathons. 

How can you enroll in an Information Technology program? 

To enroll in an IT college, research potential programs and their requirements. Prepare and submit your application, including transcripts, test scores, essays, and recommendation letters. Don’t forget to apply for financial aid if needed and follow up with the admissions office to ensure all materials have been received. 

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Online marketing for beginners: 10 paid and free courses to start with

In today’s digital marketplace, personalization is king. Hubspot’s The State of Marketing 2024 report underscores this, revealing that 75% of marketers credit personalized experiences with boosting sales and customer loyalty. This strategic focus is reshaping companies’ online narratives, directly influencing a return on investment (ROI) and growth trajectories.

The digital realm demands a deep understanding of consumer behavior, market trends, and keeping up with technological trends and advancements. For those carving out a career in digital or online marketing, you’re in an era where science meets creativity. 

UNC Kenan-Flagler’s top-ranked online MBA

Dr. Jonah Berger, a Wharton School professor at the University of Pennsylvania and bestselling author of books like Magic Words and The Catalyst , views the right digital marketing course as a critical piece in the puzzle of success.

“If you already have your product, a class can teach you how to get it to the right customers,” he asserts. Berger emphasizes the versatility of digital marketing education, noting that it can guide entrepreneurs in everything from product design to startup selection.

He advises prospective students to first identify their needs and desired outcomes before choosing a course. “The more that courses help you address a particular tactical need you have, the better off you’re going to be,” he explains. He encourages focusing on “modern marketing” trends such as customer centricity, highlighting the shift towards prioritizing the customer’s perspective over the product or service.

For Berger, truly successful digital marketing lies in “the marriage of data science and behavioral science.” He stresses the importance of understanding customer decision-making while leveraging data for deeper insights. This approach is paramount in a landscape dominated by search engines, social media, and omni-channel marketing strategies.

For those interested in working in the online marketing industry, taking a course can be an effective way to build a solid foundation. Fortune compiled a list of both free and paid online marketing courses you can take on your home computer to help you add the skill to your digital toolbox. 

5 free online marketing courses

Enrolling in a free course can give you the necessary skills to get started without breaking the bank. These five free online courses teach digital marketing at an introductory level. Each varies on program length but offers generalized coursework. The list is in alphabetical order.

1. CareerFoundry: Digital Marketing Program

This one is for people who don’t have a lot of time but still want to dip their toes in the digital marketing waters. To figure out if digital marketing is right for you, CareerFoundry can send you a free five-day short course to your email inbox. Each lesson takes around 15 minutes, offering barebones instruction to the world of digital marketing and making a career change. It’s worth noting that the content you receive is the beginning lessons of a much more robust, four to seven-month long, $6,900 immersive, should you want to opt for the paid version. 

2. Google: Fundamentals of Digital Marketing

This 40-hour course, offered by one of the most popular search engine companies, teaches digital marketing at an entry-level . The 24-module class, accredited by the Interactive Advertising Bureau Europe and The Open University, contains hands-on exercises.

Tutorials include topics like making it easy to find a business on the internet and reaching customers through email and video. After passing each tutorial, the course offers one final assessment, and after taking and passing that, you will receive a sharable award to add to your LinkedIn profile.

3. Meta: Blueprint

Facebook’s parent company, Meta, offers 36 free courses in its Blueprint program . The program aims to give learners fast, self-guided digital marketing walkthroughs and training on sites like Facebook, Messenger, Instagram, and WhatsApp. Topics range from bringing your business online and establishing marketing goals to attracting an audience and making creative Instagram Stories. 

4. Simplilearn: Digital Marketing Strategy

This free course by Simplilearn consists of seven main modules, each containing a self-paced string of video lessons. It aims to provide learners with an introduction to the digital marketing landscape. 

In two hours, you will learn about customer segmentation and persona, plus you’ll learn how to conduct market research and create a marketing calendar. After each chapter, there is a knowledge check, and after completing the class, you will receive a certificate of completion. According to the site, more than 25,000 people have enrolled in this course.

5. Udemy: Marketing on Instagram 

This introductory course from Three Sixty Academy , offered on the Udemy platform, teaches learners the fundamentals of Instagram marketing and how to increase your follower base and maximize ROI. The course consists of nine tutorials over the course of 40 minutes. According to the site, more than 30,000 students have enrolled in this course. 

5 paid online marketing courses

Taking paid courses can be an effective way to learn marketing concepts and practical applications. By paying for a course, you can access comprehensive content and detailed explanations in a structured learning environment. This can help you gain a deeper understanding of the subject matter and improve your skills. Courses are listed in alphabetical order.

1. Coursera: Introduction to Digital Marketing

Coursera has a beginner-level course that lasts for around nine hours and is taught by Steve Fritzenkotter, a continuing education instructor from the University of California, Irvine. The course covers everything from search engine marketing and two-way communication with customers to storytelling and reputation management. 

According to the site, it’s free to start, but after a seven-day trial period, you’ll be required to pay $49 monthly. The subscription gives you access to all of the lectures, assignments, knowledge checks, discussion forums, and even a certification of completion. Lastly, the course has more than 10,500 enrollees. 

2. eCornell: Assessing Opportunities in Paid Digital Media

eCornell’s online paid media course covers the basics of search engine marketing, email marketing, and video marketing through a paid lens. The course tackles topics like social media and mobile ads and will guide you through the process of drafting a paid media marketing plan. 

This two-week, fully online, instructor-led course is targeted towards marketing managers who want to understand the role digital marketing plays in an organization. The course is priced at $1,199 and is part of eCornell’s Digital Marketing program, which is priced at $3,699 and includes four courses. After completing the entire program, you will have earned a certificate.

3. Harvard Business School: Digital Marketing Strategy

Harvard Business School Online’s digital marketing course is seven weeks long, self-paced, and contains six modules. The key concepts taught are the evolution of marketing, different approaches to budget allocation, and customer engagement techniques like storytelling and personalization. 

The featured exercises include building a practice budget, calculating a customer’s lifetime value, and advising a real-life company on its marketing plan. The course costs $1,750, and the application is free, but you must be at least 18 years old to apply. 

4. LinkedIn Learning: Advance as a Digital Marketing Specialist

LinkedIn Learning’s digital marketing career path is a comprehensive program with nine courses. Each one is more than ten hours long and is designed to teach learners how to create effective customer touchpoints, develop content strategies, and gain expertise in SEO and analytics. Upon completing the program, students receive a certificate that can be added to their LinkedIn profile.

The lectures are delivered by industry experts Brad Batesole, who teaches part-time at California State University Northridge, and Marta Dapena-Baron, a former marketing lecturer at the University of Michigan and Cornell University.

To access this course path, users must subscribe to the service. The subscription costs $379.88 per seat per year, with a two-seat minimum requirement for teams.

5. Udemy: The Complete Digital Marketing Course—12 Courses in 1 

This $199.99 course offered by Udemy teaches students how to master digital marketing strategy and the fundamentals of social media, SEO, YouTube, email, X (formerly Twitter), Quora, and Facebook marketing. Taught in 17 languages over 22.5 hours of videos and articles, it also teaches you copywriting, making a website, and performing market research. 

According to the site, the course comes with a 30-day money-back guarantee, and it caters to three target audiences: individuals who wish to enhance their skills for job opportunities, website owners looking to boost their traffic and sales, and pre-launch business owners who are unsure where to begin.

Things to consider before enrolling in an online marketing course

If there’s one takeaway from this article, it’s that there are a lot of options in terms of the kinds of courses you can take. An overwhelming number of options can lead to analysis paralysis, so it’s important to remember that while some courses might sound great, they might not give you the exact results you’re looking for. 

Before spending your hard-earned cash or wasting your time with any marketing course, consider these factors:

• Hands-on practice : According to a report by the U.S. Department of Education ,  the term “hands-on approach” refers to guided instruction through experience. “It’s one thing to hear somebody say something. It can be quite another to make sure you can apply that thing,” Berger says. “It’s important to learn from others, but you need to make sure you can apply those learnings as well.” 
• Reviews : Berger says that word of mouth is another powerful tool in determining what you should spend your money and time on. “When I am making a tough decision, I turn to others—either looking at reviews online or talking with people offline—to understand what other people think and help make better decisions.” Sites like Udemy and Simplilearn provide ratings on the front pages of courses. 

So, what is the best online marketing course to take?

The best online marketing course is the one that best suits your needs. While you can scroll through thousands of TikTok and YouTube videos to pick up key information, a structured course can give you the backbone you need to improve your digital marketing skills. 

Whether you want to learn for free or for money, there’s an option for everyone. But if you’re still on the fence about taking an online marketing course, hear Berger’s advice: 

“Marketing touches almost everything we do—we all have a customer. Brand managers sell products, B2B companies sell services, leaders sell ideas, doctors convince patients to take medicine, lawyers try to convince their clients to take action, and employees try to convince their bosses.”

He explains that whether we interface with our customers, spouses, or children, we aim to understand them and meet them where they are. “It’s about understanding who you’re interacting with and delivering them value.” If that sounds interesting to you, then digital marketing could be a good career path. 

Fortune outlined the path you need to take to become a digital marketer , and we also compiled a list of 16 entrepreneurial classes you can take online now .

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Proceedings of the 2nd International Conference on Architecture: Heritage, Traditions and Innovations (AHTI 2020)

The Academy of Construction and Architecture of the USSR: Formation of the Idea of a New Goal in the Conditions of Transition to “Industrial Rails”

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Modern Challenges and the Outline of the Future of Architecture

Wooden architecture of central russia: a new discovery, on the traditional attitude towards architectural innovation, “structural rationalism” as a trend in architecture of the second half of the xix — early xx centuries: in the context of the cities in the south of russia, dacha of the merchant k.p. golovkin — bright sample of samara art nouveaux, the program of urbanization of russia in the activities of s. yu. witte and p. a. stolypin (late 19th – early 20th century), the results of new studies of the rock-hewn churches of the historical regions of endärta and tämben (tigray region, ethiopia), genesis of architecture and synthesis of arts, the role of medieval armenian architecture in the process of the national self-identification, western european prototypes in the cult architecture of the lower volga region (second half of the xviii – early xx centuries), analysis on the modeling characteristics of the masonry in the han dynasty architectural portraits, moisei ginzburg’s studies in milan (1910 – 1914) and italian architecture of the early xx c, the interpretation of the culture and belief of color in tibetan architecture, study on the tone and aesthetics of architecture, sacral topography of the tver kremlin in the period of appanage principalities, the ancestral tomb model in the tomb system of tang dynasty, architectural image and structural system: two churches of ani in the epoch of the bagratids, architectural ensembles of the cities-plants of the orenburg province on the example of the katav plants, historical industrial ensembles in the landscape of saint petersburg: renovationas and losses, the monuments of wooden architecture of shenkurskiy uyezd of the xix century: from the tradition to the architecture style, abdullah akhmedov and the phenomenon of author in soviet modernism, a narrative study of architectural construction from the perspective of ancient geomancy science, architect johann august giesel (1751-1822) and the question of the “english garden” in saxony, the gate belfry of vysokopetrovsky monastery with the church of the intercession: to the question of the genesis of the type, organic architecture of japan, problems of structural understanding of the image of medieval town/city, concerning restoration approaches in italy at the turn of the 20-21 centuries, reconstruction of the wanshougong historical district in nanchang city, jiangxi province, china, architectural heritage in the areas of industrial development of the lower angara region: stages of formation and problems of preservation, revival of light industry enterprises (on the example of silk-weaving factories in shchelkovo), evolutionary attitude towards the preservation of the national architectural heritage: the concept of time cycles, revitalization of the penitentiary complexes in the historic centre of florence, inheritance and protection of the water-faring community (dan jia) boathouse structure in the guangdong-hong kong-macao greater bay area, the impact of virtual reality technology on the protection of traditional ancestral temple architecture in eastern hubei province, protection and recycling of architectural heritage in macau’s urban renewal, research on the relationship between the protection and utilization of modern buildings and the regional economic development in xi’an, protection and development of excellent architectural heritage in modern times, analysis on the development of industrial architectural heritage regenerative design, study on the identification and protection of the historical landscape of traditional settlements of the de’ang nationality based on the theory of rural landscape heritage, research on protection and restoration of heritage buildings based on heritage building information model (hbim) technology and its application, research on the application strategy of virtual reality technology in the historic building protection courses, building arches: typological potential of an architectural form, hybridization in architecture, research on the similarities of morphogenesis in architecture and nature, the master’s creed: richard rogers, concepts of project forecasting in the formation of the architectural space of the future, high-rise dominants in the urban landscape of baghdad: architecture and composition, media facade as a new mean of artistic image in the space of the xxi century city, study on the application of green decoration materials in residential environment, research on implanting the sustainable design in rural revitalization: taking the qianyang village in jin’an district, fuzhou city as an example, study on the update design method of existing residential buildings in northern china: taking ji’nan as an example, analysis of light art application in the gallery exhibition, history, types and regeneration of gasholders, research significance of architectural color in modern chinese universities, research on the application of natural daylighting system in office space, research on the multi-path construction of nostalgia space in the town with beautiful rural characteristics, research on the design of elderly-oriented public activity center in rural planning and construction, the research on the optimum design strategies of the public space against the background of active aging, socio-environmental paradigm of architectural knowledge and russian strategies for urban formation, the city as an art integration space, retrospective of settlement scheme formation in coastal zone of ob-yenisei waterway in 18th and 19th centuries, academy of municipal engineering in the 1930s: the failed scientific center of urban planning, search for the principles of architectural and spatial organization of a residential quarter in the research of soviet architects in the 1930s, the research into morphogenesis patterns of residential planning units in the early 21st century, the architecture of the conflicts, technological paradigm and the social life of the metropolis (on the example of moscow), priorities for the development of large cities of the central black earth region from their foundation to the 20th century, historic “modus operandi” in the revitalization of ancient towns: japanese and polish experience, an analysis on the design of public communication space in college student apartments: taking the student apartments on the nanhu campus of wuhan textile university as an example, the historical and genetic model as a method of structuring and choice of the settlement development strategy, the matrix coupling integrated planning experiment of coastal sponge city under the framework of pressure-state-impact-respond (psir): taking xiamen as an example, the effect of memory construction of cultural landmarks on urban development, research on the inheritance and innovation of regional culture in environmental art design, suture and revival of historical blocks in the context of modernity: comprehensive planning and architectural design of the leqiao-caoqiao section in the ancient district of ganjiang road, suzhou city, a study on the revitalization of community building in taiwan based on qianyang village, research on the reconstruction and reuse of historic blocks from the perspective of urban catalysts: taking a historical district of foshan as an example, visual culture and spatial infiltration: modern traditional architecture of fuzhou from the perspective of creative city, study on the spatial morphological characteristics of traditional village settlements in nanxijiang river basin, comprehensive development and utilization of underground space and underground rail transit, research on the design of rural revitalization in remote areas of yunnan: taking wengding village of cangyuan as an example.

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Out of the Centre

Savvino-storozhevsky monastery and museum.

Zvenigorod's most famous sight is the Savvino-Storozhevsky Monastery, which was founded in 1398 by the monk Savva from the Troitse-Sergieva Lavra, at the invitation and with the support of Prince Yury Dmitrievich of Zvenigorod. Savva was later canonised as St Sabbas (Savva) of Storozhev. The monastery late flourished under the reign of Tsar Alexis, who chose the monastery as his family church and often went on pilgrimage there and made lots of donations to it. Most of the monastery’s buildings date from this time. The monastery is heavily fortified with thick walls and six towers, the most impressive of which is the Krasny Tower which also serves as the eastern entrance. The monastery was closed in 1918 and only reopened in 1995. In 1998 Patriarch Alexius II took part in a service to return the relics of St Sabbas to the monastery. Today the monastery has the status of a stauropegic monastery, which is second in status to a lavra. In addition to being a working monastery, it also holds the Zvenigorod Historical, Architectural and Art Museum.

Belfry and Neighbouring Churches

Located near the main entrance is the monastery's belfry which is perhaps the calling card of the monastery due to its uniqueness. It was built in the 1650s and the St Sergius of Radonezh’s Church was opened on the middle tier in the mid-17th century, although it was originally dedicated to the Trinity. The belfry's 35-tonne Great Bladgovestny Bell fell in 1941 and was only restored and returned in 2003. Attached to the belfry is a large refectory and the Transfiguration Church, both of which were built on the orders of Tsar Alexis in the 1650s.  

To the left of the belfry is another, smaller, refectory which is attached to the Trinity Gate-Church, which was also constructed in the 1650s on the orders of Tsar Alexis who made it his own family church. The church is elaborately decorated with colourful trims and underneath the archway is a beautiful 19th century fresco.

Nativity of Virgin Mary Cathedral

The Nativity of Virgin Mary Cathedral is the oldest building in the monastery and among the oldest buildings in the Moscow Region. It was built between 1404 and 1405 during the lifetime of St Sabbas and using the funds of Prince Yury of Zvenigorod. The white-stone cathedral is a standard four-pillar design with a single golden dome. After the death of St Sabbas he was interred in the cathedral and a new altar dedicated to him was added.

Under the reign of Tsar Alexis the cathedral was decorated with frescoes by Stepan Ryazanets, some of which remain today. Tsar Alexis also presented the cathedral with a five-tier iconostasis, the top row of icons have been preserved.

Tsaritsa's Chambers

The Nativity of Virgin Mary Cathedral is located between the Tsaritsa's Chambers of the left and the Palace of Tsar Alexis on the right. The Tsaritsa's Chambers were built in the mid-17th century for the wife of Tsar Alexey - Tsaritsa Maria Ilinichna Miloskavskaya. The design of the building is influenced by the ancient Russian architectural style. Is prettier than the Tsar's chambers opposite, being red in colour with elaborately decorated window frames and entrance.

At present the Tsaritsa's Chambers houses the Zvenigorod Historical, Architectural and Art Museum. Among its displays is an accurate recreation of the interior of a noble lady's chambers including furniture, decorations and a decorated tiled oven, and an exhibition on the history of Zvenigorod and the monastery.

Palace of Tsar Alexis

The Palace of Tsar Alexis was built in the 1650s and is now one of the best surviving examples of non-religious architecture of that era. It was built especially for Tsar Alexis who often visited the monastery on religious pilgrimages. Its most striking feature is its pretty row of nine chimney spouts which resemble towers.

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