In accordance with international sanctions, the Semrush platform is no longer accessible to businesses registered or based in Russia. We’re sorry for the inconvenience and if you believe there is a mistake, please send us an email to [email protected] so our team can review.

The Ultimate Guide to Marketing Case Studies

Everything you need to know about creating effective marketing case studies that will help you convert more leads.

Case Study Templates

FREE DOWNLOAD: CASE STUDY TEMPLATES

Showcase success using compelling case studies.

marketing_case_studies

Updated: 12/02/21

Published: 02/16/16

Put yourself in your customer’s shoes and imagine you were considering purchasing a new product.

Would you be more inclined to:

A) Chat with a salesperson — while trying to block out the tiny voice in your head reminding you that they’re working on commission?

B) Review a case study about a customer who used that product to solve a problem similar to yours?

Probably option B, right? That’s because we put more trust in word-of-mouth marketing than we do salespeople.

The way people consume information has changed, and buyers have all the resources they need to make decisions about what to purchase. Companies can either continue marketing the old, less effective way … or they can embrace these changes and let their customers do the work for them through testimonials, reviews, word-of-mouth marketing, and marketing case studies.

Customers trust other customers — the companies that recognize this will benefit in the long run and grow better.

Plenty of companies have already proven how beneficial marketing case studies can be. They are the most popular form of self-promotional marketing used by marketing agency executives in the U.S. Additionally, 88% of surveyed B2B marketers say that customer case studies are considered to be their most impactful content marketing tactic.  

While chatting with a salesperson can be helpful, and even preferable for some, it’s clear that having marketing case studies on your website can be beneficial. Case studies answer potential customers’ questions, demonstrate success, build company-wide credibility, increase conversions , and most importantly, eliminate bias so your customer can make a confident decision to buy your product.

Download Now: 3 Free Case Study Templates

What Is a Marketing Case Study?

Marketing case studies analyze the ways that a customer uses a product or service. They describe a challenge the customer faced, the solutions they considered, and the results they experienced after their purchase. Strong case studies can compel others to buy a product.

Benefits of Case Studies

Converting Leads with Case Studies

Choosing a Case Study Format

Conducting a Case Study Interview

Benefits of Marketing Case Studies

The use of marketing case studies is beneficial to companies of all sizes and customers of all backgrounds. Well-crafted marketing case studies provide potential customers with engaging content that excites them to buy your product.

They Tell a Relatable Story

Case studies often involve an interview with a customer that has had success using your product. Before choosing a customer for an interview, consider who you’re targeting. Your case studies should appeal to your buyer persona .

When your target customer feels connected to your case studies, they will feel more confident in their purchase.

Consider this: You’re buying a new software for your team. You have a few possible options in mind, so you head to their respective websites to do your own research. The first two options sound good on paper (or rather, on screen), but you want a solution you can really trust. Something that is preferably not written by the company itself.

The third site you go to has a landing page that includes a few case studies. One of the case studies features an interview with an employee at a company similar to yours. You listen to that person describe challenges that they faced prior to getting the software — challenges that sound a lot like the ones you and your team currently face. The interviewee then talks about the ways that their software purchase resolved their pain points.

Wouldn’t the case study you found on the third website make you feel confident that the software could help your team, too?  

The key to creating relatable case studies is considering your buyer personas. That means considering demographics, company size, industry, etc. and selecting a person that the majority of your potential customers will feel a connection.

They Demonstrate Success

Take a look at HubSpot’s case study landing page . Check out the wide range of case studies listed. Notice how these case studies cover all types of industries, a wide variety of locations, different company sizes, and more.

marketing-case-studies

If there are so many companies using HubSpot — to solve a vast array of challenges — then wouldn’t you assume HubSpot has a solid product that you could trust, too?

Case studies demonstrate success by showing potential customers that current customers — who once had challenges similar to their own — solved their pain points by making a purchase.

They Help Build Credibility

Credibility is what gives the people around you a reason to trust you.

For example, let’s say you’re looking at a product on Amazon , and you scroll down to the customer review section. You find that almost everyone has given the product a five-star rating or has written a positive comment about their experience. These comments and ratings build credibility for that product and brand.

Marketing case studies help your company build credibility. They also convince prospects to give your product a try when they see how many people already trust you, love your products, and believe in your mission.

They Help You Convert Leads

Case studies are a bottom-of-funnel strategy that will help you convert more leads . If a prospect is on the fence about your product, case studies are the marketing technique that will push them closer to that purchase decision.

For example, if a potential customer visits your website and they watch (or read) multiple case studies explaining the ways that customers have had success with your product, then they too may feel excited to become a customer.  

If that same prospect just left your competitor’s website where there were no case studies, your solution then becomes an easy sell … and your competitor becomes obsolete.

Marketing case studies retain value over long periods of time — meaning the same study has the potential to convert leads for years . Unless you have a revamp or a complete update of the product being referred to in your case study, it can remain on your website as long as you see fit.

Marketing Case Study Template

Now that we’ve reviewed the reasons why you should have case studies on your site, you might be wondering how to actually create a marketing case study.

First, it’s no secret that video content is more effective than written content. So, if you can create a video case study, do it. If not, be sure to include images throughout your written case study to break up the text and provide visual stimulation for readers.

Second, remember one size does not fit all when it comes to creating case studies. They vary in length, format, content, and style based on what experience you want to provide for your potential customers.

Keep this in mind as we go through the following example … some of the content here might work perfectly in your case study, and some might need to be modified.

If you need some guidance, check out HubSpot’s Case Study Creation Kit .

1. Choose Your Case Study Format

To determine which format you want to use for your case study, think about what type of content would be most beneficial for your buyer personas. You should consider what challenges your buyer personas might face, what types of industries they work in, their locations, and their business demographics.

Two commonly used marketing case study formats to consider include an exposé and a transcription.

An exposé is an interview technique that covers specific details about a topic, event, or individual. If you look back at the case studies on the HubSpot landing page , you’ll see the exposé format in action. The director, or author, is conducting the interview, leading conversation, and asking the interview subject questions about their interactions with HubSpot.

Tip: When you’re recording a video interview for your case study, make sure the interview subject repeats your question before providing an answer.

For example, if you ask them, “What challenge did our product help you overcome?” you don’t want them to simply say “organizational challenges.” The editing process will cut your voice out of the interview, and their response won’t make sense. Instead, make sure they answer all questions as a complete statement such as, “This product helped us overcome several organizational challenges.”

Transcription

This is a simpler case study format. It’s a transcription of an interview with your customer , meaning there is typically a significant amount of text for potential customers to read through.

Be sure to include the interview questions throughout this type of case study so readers know exactly what the interview subject is referring to. Lastly, feel free to pair your transcription with a series of images or even video to break up the text.

2. Conduct the Interview

The interview is the most important part of the case study … and quality matters. Strong interviews and videos take time . It’s not unusual to conduct a one to two-hour interview just to get a solid two minutes of video to use in your case study.

During the interview, you should ask your customers about their lives prior to purchasing your product, what it was like to acquire your product, and how their company’s future has changed because of their purchase.

If possible, record the interview. If not, be sure to use a transcription or audio recording device to ensure accurate quotes and statements throughout your case study.

Here are some sample questions for you to consider:

Ask about the customer’s life prior to your product.

  • Who are you? What is your title? What does your company do?
  • What challenges were you experiencing that made you realize you needed a solution?
  • Why was finding a solution to this challenge important?

Ask what it was like finding and purchasing your product.

Capture general commentary — information that anyone could understand — from your interview subject in this section so potential customers can relate no matter their background or experience.

  • How did you find our product? What was your experience like while purchasing our product?
  • Ask about your customer’s criteria during their search for a solution. What was crucial versus what was nice to have?
  • What were the results that came from using our product? How did our product solve your challenge?
  • Ask for numerical results and hard data. Get proof of these from your interview subject (or even your own company if you have records).
  • What were you able to start doing as a result of our product working for you? What are the intangible results of our product?

Ask about the impact that the product has had on your customer’s life.

  • How did our product change your view of your company’s future?
  • What are you excited about moving forward?
  • What would your future be like without our product?

After conducting your interview, it’s time to actually put your case study together.

Edit your interview down to the most important, relevant information for potential customers to learn about your product. Cut that hour-long video interview down to a minute or two of the best clips.

If your interview is going to become a written case study, include the very best quotes. Make it easy to read by separating your information with the help of headers, bulleted lists, images , and bold or italicized text.

3. Incorporate Your Case Study in Your Marketing and Sales Processes

Determine how to best use the case study in your marketing and sales processes. Here are a few ideas:

Create a case study library.

By creating a case study library on a landing page — similar to the HubSpot landing page or this page by Fractl — you provide your potential customers with an easy way to learn about your products and company as a whole.

marketing-case-study-landing-page

Source : Fractl

A case study library or landing page will prevent potential customers and leads from having to dig around on your website for any product information they’re searching for. If this information is not easily accessible, they could lose interest, become frustrated, leave your website, or even find an alternative solution on a competitor’s site.

Case study landing pages and libraries also help build credibility, look official, and typically bring in a lot of traffic — both through people searching for your company’s website and organic search.

According to Fractl , their case study landing page is the second most-visited page on their entire website. Additionally, it is their fourth most-visited page through organic search. Lastly, they’ve seen a huge boost in converting visitors to leads since the creation of their case study landing page — half of Fractl’s leads view at least one of their case studies.  

Surround your case studies with social proof.

If so many people are saying it’s true, then it must be true — this is how companies use the theory of social proof to their advantage.

Social proof theories say that people let the actions, behaviors, and beliefs of those around them impact their own. For example, some theories say most people would answer “yes” to the question: “If all of your friends jumped off of a bridge, would you?”

Social proof — or in this case, your friends all jumping off of the bridge — influences people to make decisions based on the expectations and behaviors of the people around them, even if their decision would be different if they were alone.

Companies use social proof in the form of customer reviews, logo walls (that is, the logos of companies that have purchased their products), or long-form videos. Social proof acts as a supplement to the information in a case study.

By showing potential customers how your products have changed the lives of other individuals, teams, and companies, prospects are more likely to buy into your claims and believe your product could help them, too.

Add product overviews to the case study section on your site.

If you’re editing down your case study interview and realize your interviewee said something vague or made a comment that a potential customer may not necessarily understand, you can add a product overview or reference guide next to that case study.

For example, imagine HubSpot is conducting a case study interview and an interview subject goes into detail about the specific functions of Workflows . A potential customer may not know much about HubSpot’s Workflows, so a detailed discussion about their features may not be relatable and could even raise some questions.

By including an overview or description of Workflows next to the case study where the product was mentioned, HubSpot can provide clarity for the viewer. You will also avoid making potential customers feel confused or uninterested.

Keep your sales team in the loop.

Once your case study is complete, you should notify your sales team so they can use them when reaching out to potential customers. They will be able to incorporate this information into their sales enablement kits — which include the technologies, processes, and content that allows them to sell efficiently and effectively.

By learning about the ways that real customers are using and benefiting from the products they are selling, sales teams can share relatable stories with potential customers and leads. These will help build trust and, most importantly, increase sales.

To help your sales team narrow the vast amount of information that typically comes from an in-depth case study, provide them with key takeaways that they can share with potential customers and leads. These key takeaways should include information about the interviewee’s background, title, and experience level and details about their company’s size, industry, and potential annual revenue.

This data will allow the sales team to tailor the information they share with potential customers and leads, organize it for future conversations, and make more efficient and impactful sales.

4. Determine How Many More Case Studies You Need

As I mentioned, every company is different and every product they sell is unique. Not every company will need the same number of case studies on their website to have an impact. To determine the right number of case studies for your company, think about the following tips.

Cover all of your bases.

A good rule of thumb is to have at least one to three case studies for each of your buyer personas.

To do this, cover a range of industries and types of companies, and interview people of different backgrounds, titles, demographics, and experience levels. You should make sure there is something for everyone who visits your website.

If your company targets customers all over the world and has offices located around the globe, this is especially important to consider. Think about what works for your buyer personas, your company’s location, and your goals when deciding how many case studies you need.

Sometimes, less is more.

Having an extensive list of case studies sounds like something everyone should have … right?

Not always. Think about it this way — if your company is on the smaller side and is relatively new, there’s a chance you haven’t given your customers much time with your products yet. There is also a chance that you don’t yet have a wide range of customers.

If your company then takes the time to create dozens of case studies, potential customers may feel you are being inauthentic and even unconvincing. It may also be a waste of resources that you can’t quite afford as a new business.

To be effective, try to make every one of your case studies relatable and helpful for your personas. Cover multiple use cases in each of your case studies when possible. You’ll not only simplify your own life, but you also keep your case study library clean and impactful.

Case studies are powerful marketing tools. They tell your potential customers relatable stories, demonstrate your company’s success, and help you build credibility. Case studies will help you reach your audience in a way that no sales pitch, email, newsletter, or advertisement will.

Plus, if your company made such a positive impact on a customer that they want to share their experience with others, why not broadcast that story?

Now it’s time to start creating content that matters to your potential customers and converts more leads.

New Call-to-action

Don't forget to share this post!

Related articles.

Weird Words in English: 100+ Terms You Need to Know from 2023 and Beyond

Weird Words in English: 100+ Terms You Need to Know from 2023 and Beyond

10 Examples of Brilliant Healthcare Marketing

10 Examples of Brilliant Healthcare Marketing

How to Create a Case Study Video That Converts Leads [Video]

How to Create a Case Study Video That Converts Leads [Video]

Women Shave Because of Marketers: How the Industry Created Demand for Women's Razors

Women Shave Because of Marketers: How the Industry Created Demand for Women's Razors

The Public Apology Letter: 6 Brands That Nailed It

The Public Apology Letter: 6 Brands That Nailed It

How 6 Little-Known Athletic Brands Are Changing the Face of Fitness

How 6 Little-Known Athletic Brands Are Changing the Face of Fitness

8 of the Weirdest Shark Tank Products That Got Investments

8 of the Weirdest Shark Tank Products That Got Investments

Ben & Jerry, theSkimm & Apple: The Inspiring Stories of 10 Famous Co-Founders

Ben & Jerry, theSkimm & Apple: The Inspiring Stories of 10 Famous Co-Founders

Why Case Studies are Critical for the Medtech Buyer Persona

Why Case Studies are Critical for the Medtech Buyer Persona

The Doom Boom: Inside the Survival Industry's Explosive Growth

The Doom Boom: Inside the Survival Industry's Explosive Growth

Showcase your company's success using these free case study templates.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

marketing case study template free

Free Case Study Template

By: Gaurav Sharma

Date: December 29, 2023

Category: Content

Table of Content

What are case studies and why are they important, why do you need a case study template, the structure of a typical case study.

  • Structure and Framework
  • A Complete 20-Point Checklist
  • A Sample Case Study

How to Use This Case Study Template

Ready to create win new clients through compelling case studies.

Case studies are a type of content that is used to tell success stories and achievements of a business or individual.

These provide social proof to potential customers and encourage them to invest in the company’s or individual’s services. It helps build trust and credibility with prospective customers.

Here are some reasons why you create and publish case studies:

  • By sharing your past achievements and success stories, you can win the trust of your potential customers.
  • Case studies are a great way for potential customers to learn what kind of results they can expect from your services.
  • It is a great way to showcase your expertise in your niche and gain customers’ confidence in your abilities.
  • Case studies are great for SEO as they tend to earn organic backlinks , so they can be great for link building.

Case studies are effective tools to get more clients by showcasing your past track record with previous customers. A good case study template can help you create engaging case studies to help with that.

Get the Template for Free!

Case studies follow a specific structure and should have certain important elements to make them useful.

That’s where a case study template comes into the picture.

Without a template, your case studies may not have the desired impact as you may miss something important.

Our free case study template will:

  • Give you a complete checklist of everything you need to include in your case studies.
  • Help you create high-impact case studies that can help you win over potential customers.
  • Ensure that you don’t miss anything important and include all the required sections.
  • Create professional-looking case studies much more quickly and without any hassle.

Overall, this template can help you streamline your content creation process and help you write great content much faster.

Why Use the Case Study Template

Download Free Template

The traditional case study format involves a challenge, a solution, and the results. But if you want to win future customers by showcasing your work with previous customers, you need to add more than that.

Here are some important sections you can include in your case studies:

  • Problem Statement : Clearly define the problem that the featured client faced and what were the key challenges that needed to be overcome.
  • Proposed Solution : Explain the solution you proposed and why. Highlight how it was a unique and tailored solution specific to the client’s needs.
  • Implementation : Explain the steps you took to implement the proposed solution, the challenges you faced, and how you improvised to stay on course.
  • Results Achieved : Showcase the results achieved using visual data representation and actual numbers to lend more credibility.
  • Client Testimonial : Always take feedback from a satisfied customer. Share the customer’s experience and the customer story through this medium.
  • Lessons Learned : List all the important lessons you learned from the project and provide valuable takeaways for the readers, who can be future customers.

Here’s an example of a case study published by Attrock. See how the challenges, objectives, and solutions are clearly highlighted.

Attrock Case Study Example

What’s Included in This Case Study Template?

Our free case study template has everything you need to create high-impact case studies that impress your prospective customers.

Here’s what you can expect from this free case study template.

1. Structure and Framework

Having a clear framework for how to write a case study helps you create and publish case studies quickly, without much effort.

Here’s what you’ll get in this free case study template:

  • A clear structure of what sections to include in your case studies.
  • A detailed list of all things to include and tasks to complete.
  • Ideas for the type of visual content you can add to case studies.

2. A Complete 20-Point Checklist

While a basic framework is helpful, there are a lot more things to consider when publishing a case study.

This case study template also provides you with:

  • A 20-point checklist of everything you need to create a case study.
  • Tips for optimizing your case study for SEO, such as adding meta tags.
  • Steps for streamlining the process of creating and publishing a case study.

3. A Case Study Example

The best way to learn is by seeing something in action and you’ll get exactly that in this free case study template.

You can expect the following:

  • A free case study sample to show you how to use the template.
  • The example has all important sections, such as problem and solution.
  • It also gives examples of visual content and SEO elements to add.

Download our free case study template and make the process much faster and easier for yourself.

Download it Here

This free case study template is really easy to use. Here’s a step-by-step guide:

  • Download the free template using any of the CTA buttons on this page.
  • Make a copy of this template so that you can edit and customize it.
  • Go through the checklist to understand all the steps you need to take.
  • Add all the sections described to structure and outline your case study.
  • Use the SEO and readability tips to further optimize your case study.
  • Do a final review and ensure you’ve not missed anything important.
  • Publish the case study on your website and see the impact.

Download the Case Study Template

Q1. What is the format of a case study?

A. The most basic structure of a case study includes:

  • A problem statement where you clearly state the challenges the client was facing when they approached you. Clearly mention all important issues so that when you show the results, it looks even more impressive.
  • Provide a brief description of the solution you proposed to solve the pain point and achieve the desired goals and objectives of the client. Highlight the uniqueness and personalization aspects of the proposed solution.
  • Explain the process of how you implemented the solution and what challenges or hurdles you overcame during the implementation process.
  • Clearly showcase the results you achieved via an in-depth report and data analysis. Make sure you back your claims with numbers, visuals, and graphs to sound more convincing and provide clear evidence.

However, there are a lot of things you can include to add more value, such as client testimonials, charts and graphs, and lessons learned. Download our free case study template to find an exhaustive list of things to include in a compelling case study.

Q2. How do I write a case study?

A. You can use our free case study template to properly structure your case study. You can also look at marketing case study examples or business case study examples online to take inspiration from.

Once you have all the information you need, present your case study in the right format that clearly highlights what challenge you solved for a client. Don’t forget to provide solid numbers to prove your point and show the results.

The case study template also provides a sample case study to help you understand what your case study should look like. Use that to structure and write your own case study.

Q3. Is there a case study template in Word?

A. Yes, you can download our case study template in MS Word, Google Docs, and PDF formats. You can make a copy of this template and customize it to make sure it suits your unique needs and requirements.

Q4. How do I create a case study template?

A. Use our free case study template to find out all the sections you can include in a case study. Adapt it to your needs and keep the sections you think are most relevant to your needs. Modify and customize the template as per your requirements and make your own case study template that you can use any number of times.

Q5. What is the aim of a case study?

A. The goal of a case study is to showcase your expertise and your past track record of serving your clients. Your success stories give potential clients the confidence to trust you and invest in your services. Case studies provide social proof and help you get more customers. This is especially helpful if you have started a new business.

Use this free case study template and checklist. Modify and customize it to your needs and use it to quickly create high-impact case studies.

Available Formats :

marketing case study template free

Related Marketing Templates

marketing case study template free

Content Gap Analysis Template

marketing case study template free

Free Website Content Template for 2024

marketing case study template free

Free Content Marketing Budget Template

Here is your free resource.

Fill out your contact details to get this marketing template now.

Note: We don’t spam and respect your privacy. Submitting incorrect or invalid details will lead to no response.

Google Analytics

Sign Up Your User Account

Fill all form field to go to next step

What do you need help with?

Select all that apply (multiple options) .

  • Increase Organic Traffic
  • Get More Leads
  • Boost Website Conversion Rate
  • Build an Email List
  • Become a Thought Leader
  • Rank Higher in the SERPs
  • Launch a Podcast
  • Run Influencer Campaigns
  • Boost Brand Awareness
  • Create a Sales Funnel
  • Launch a Product
  • All of the Above

What’s your monthly digital marketing budget?

Even an estimated budget will do!

  • $2501 - $5000
  • $5001 - $10000
  • $10001 - $20000
  • $20001 - $30000

Which digital marketing campaign do you want to launch?

Select the strategy you want to leverage (one option) .

  • Content Marketing
  • Influencer Marketing
  • Lead Generation
  • Landing Page Optimization
  • Affiliate Marketing
  • Email Marketing
  • Podcast Launch
  • I’m Not Sure...

Fill out your contact details.

We’ll get back to you in a while (24-48 hrs) .

Our experts will help you do business the right way.

Fill out the form below to start our conversation.

Our experts will conduct a thorough website audit and suggest ways to boost your brand value.

Fill out the form below to request a detailed report.

Interested in Joining Us?

Fill out the application form below!

Build a high converting ecommerce marketing funnel in seconds

Just fill in your contact details to get your free checklist

  • Case Studies

Case Study Templates

Visme’s professional case study templates are perfect for showcasing how your business helped other brands achieve their goals. Customize your favorite case study layout with your own brand colors, fonts and logo, add or remove pages, and download in high-quality to use as a lead magnet or upload on your website. You can also embed the case study for free.

Case Study Templates

Case Studies 64

SaaS Marketing Case Study Template

SaaS Marketing Case Study

Showcase the amazing performance of top brands using this case study.

Real Estate Case Study Template

Real Estate Case Study

Present the overarching negative impacts of sound pollution on real estate sales with this case study template.

Financial Case Study Template

Financial Case Study

Show how skillfully the big brands utilize their resources with this case study template.

B2B Case Study Template

B2B Case Study

Use this case study template to showcase the qualities and results of your clients.

Social Media Case Study Template

Social Media Case Study

Show the results of a successful social media campaign using this case study template.

Psychology Case Study Template

Psychology Case Study

Raise awareness for common mental issues using this case study template.

Patagonia Case Study Template

Patagonia Case Study

Inspire clients with the success story of top brands using this case study template.

Neutrogena Case Study Template

Neutrogena Case Study

Show the results your previous clients achieved using this case study template.

NVISIONCenters Case Study Template

NVISIONCenters Case Study

Share the results clients have achieved due to your strategy with this case study template.

College For Adult Learning Training Organization Case Study Template

College For Adult Learning Training Organization Case Study

Share the excellent performance of your past clients using this case study template.

Fuji Xerox Australia Business Equipment Case Study Template

Fuji Xerox Australia Business Equipment Case Study

Use this case study template to show amazing results clients have had with your brand’s help.

Adobe Case Study Template

Adobe Case Study

Share how your brand helped achieve remarkable goals for your clients using this case study template.

Bit.ly Case Study Template

Bit.ly Case Study

Show future clients how your services can help them with this case study template.

UX Case Study Template

UX Case Study

Showcase the impact of CTAs using this case study template.

Think With Google Case Study Template

Think With Google Case Study

Use this case study template to show the power of collaboration.

Design Case Study Template

Design Case Study

Inspire future customers with the success of your previous clients using this case study template.

Search Marketing Case Study Template

Search Marketing Case Study

Show the impact of using unique techniques with this case study template.

Intel Case Study Template

Intel Case Study

Showcase the performance of your previous clients using this case study template.

Inkjet Wholesale Case Study Template

Inkjet Wholesale Case Study

Inspire the audience to use unique marketing techniques with this case study template.

Weebly Case Study Template

Weebly Case Study

Showcase the strategy used by top businesses to boost productivity using this case study template.

Medical Case Study Template

Medical Case Study

Show how the impact of medical diseases on elderly patients with this case study template.

Media Case Study Template

Media Case Study

Put together key reasons for social media campaign failure using this case study template.

Healthcare Information System Case Study Modern Template

Healthcare Information System Case Study Modern

Highlight the ways how your healthcare firm helped solve a major problem using this modern case study template.

Remote Healthcare Case Study Modern Template

Remote Healthcare Case Study Modern

Present how an organization changed the face of the healthcare system in the world with this case study template.

Case Study Templates by Visme

Case studies are a great way to attract attention to your products and services, build trust and credibility, and to show proof of how you’ve helped other businesses similar to potential customers achieve their goals. Use one of Visme’s case study templates to illustrate your business in action, and to help potential clients understand how you can help them grow.

Each case study template in Visme is designed to highlight your client’s basic information, their problem and how your company’s solution helped them overcome that problem. Customize your favorite case study layout from the options above with your own brand colors, or upload your exclusive brand fonts to use throughout the case study.

You can also upload your logo, resize or rotate it as you wish, and even upload any image of your choice to add to the document’s visual appeal. Or, browse through millions of free stock photo options that come built-in with the Visme editor. Download your case study as a PDF file or an image. You can also publish and share it online with a link, or embed it on your website. Get started with our document creator today.

Create Your Case Study Now

Case Study Templates by Visme

Case Study Creation Kit [+Templates]

Free Download

Case Study Creation Kit 01-300

Showcase your company's success using these three free case study templates.

What's inside:

  • 3 Text-Only Case Study Templates to Upload to Your CMS
  • 3 Designed Case Study Templates to Share Directly with Prospects
  • A Data-Driven Case Study Template
  • A Product-Specific Case Study Template
  • A General Case Study Template

Case Study Template

Case studies give you the chance to show – instead of just tell.

When shopping for a new product or service, you'd trust the customer who's already used the product or service over the sales guy. Getting a real-life opinion from someone is always more helpful, because it’s both unbiased, and often rooted in a common experience.

Case studies add authenticity to your business, as well as credibility and social proof that your product or service has truly helped others overcome their challenges and achieve their goals.

Case studies help your leads envision how your product or service would fit into their lives, and often act as that missing piece that moves them to take purchasing action.

Need help getting your first case study off the ground? Look no further. We've put together  templates designed to make the process a whole lot easier. 

Frequently Asked Questions (FAQs)

How do you write a case study.

HubSpot's Case Study Start Kit provides tips on how to write a case study. Instead of the traditional write-by-numbers approach, choose from 3 different case study templates to save time on writing a great case study: a general case study format, data-driven case study format, and product-specific case study format.

Why do I need to fill out the information requested?

We will always keep your personal information safe..

We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here .

What is the structure of case study?

A case study is a detailed, in-depth report of a business problem and how it was solved. A good case study starts with a quick summary of the case, then describes the background of the person or organizations, defines a few specific problems, explains how the problems were addressed, and concludes with the overall results of the case that was alluded in the original summary. HubSpot's Free Case Study Starter Kit makes learning how to structure a good case study simple and easy.

Is this really free?

Absolutely.

Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

What is case study example?

What is the format of case study.

Case studies are used to analyze and describe the performance of a particular product, service or system. The most common type of case study is a "success story" that describes how an organization was able to use some new product or process successfully in order to achieve its goals. HubSpot's Free Case Study Templates comes in a three formats: general case study , data-drive case study, and a product-specific case study.

How do you create a case study page?

Creating a case study page is a way to showcase your expertise and how you've helped others. You can use case studies as a lead generation tool, as well as an additional resource for those who are looking for information on what you offer. HubSpot's Free Case Study Creation Kit comes with 3 templates in both Google Docs and Microsoft Word to help you walk you through creating a case study page of your own.

Unlock case study tips and templates today.

Download the case study templates.

All fields are required.

Easily create great, effective landing pages for free

Marketing Results

22 Marketing Case Study Examples (With Template)

February 17, 2016 by Will Swayne

marketing case study template free

Prospects who aren’t ready to buy – or who are “sitting on the fence” – tend to be resistant to even well-crafted marketing messages.  But a bunch of well aimed marketing case studies can often tip the scales in your favour.

“Sell benefits, not features” is good advice, but benefit-rich copy can actually deter prospects who haven’t reached the decision stage yet.

And too many benefits in the absence of marketing proof elements  can ring hollow in today’s increasingly sceptical marketplace.

We published our first marketing case study back in 2005 and I quickly realised the power of case studies as a versatile and effective marketing tactic.

Why are marketing case studies so effective?

Here are three reasons:

  • Case studies show, they don’t tell. Telling you I can get you more qualified leads is one thing. Showing you how a similar company to yours got 145% more leads with 24% lower marketing costs is another.
  • Prospects are typically curious to understand how others have achieved the results they desire. They will eagerly devour a well-constructed case study.
  • Case studies are also a great tool for closing fence-sitting prospects. For many years I’ve asked prospects why they chose to work with us, and the most common response seems to be, “I was impressed by your case studies” , or “I saw you helped someone in my industry so I figure you can help us too” .

Now let’s look at how to structure and effectively promote a case study, and then some marketing case study examples for you to replicate.

Our Recommended Case Study Template

Here’s the case study structure we’ve adopted which has proven effective:

  • Start with a major headline that summarises the key result achieved: e.g. “Investment Property Strategist Triples Leads In 6 Months” . This gets the prospect excited about reading on.
  • Then introduce the background . In other words, the “Before” scenario.Don’t bore the reader with too many details about the history of the client. But DO provide an insight into the “trigger” that led to them seeking your assistance. e.g. “The client noticed smaller competitors starting to appear ahead of them on Google”. And,   DO talk about the negative effects of the “Before” state. E.g. “New customer acquisition that had previously been growing by 10% every quarter had flatlined for the last 12 months.”
  • Now talk about the solution . Here’s where you explain what you did to achieve the outcomes. I like to list different services or solutions in the form of bullet points. Also, include significant details and facts and figures to add “richness” to the story. Where possible, demonstrate with images, screenshots or other proof elements. Emphasise anything you did differently to the standard approach, or anything that highlights your point-of-difference benefits.
  • Now talk about your results . Results are the crux of any good case study.I like to go with a number of punchy bullet points, populated with specific numbers. E.g . “Lead volume up 75%… New customer volume from online sources up 145%… 1,540 more organic search engine visitors per month.”
  • Include a testimonial from the client. What was their reaction to your work? The “Before-During-After” approach is a good structure for testimonials. A strong testimonial adds texture and credibility to the data in your core case study.
  • End with a call-to-action . This can be relatively low-key. For example, “Contact us to explore how you can enjoy similar breakthrough results.”

You can see more examples of different implementations of this concept on our online marketing case studies page.

How To Promote Your Case Study

A case study that never gets read won’t help you.

Here are some of our favourite promotional methods:

  • Optimise each case study for search engines . A good start is using a <title> tag on your case study pages in the format: “<INDUSTRY> <SERVICE> case study”. For example, “Accountant online marketing case study” or “Car sales lead generation case study” .   This will tend to rank you well for anyone searching for case studies about your industry.
  • Send case studies to your email subscribers . These emails achieve high engagement both as broadcasts, and as “drip emails” within an automation sequence .
  • Create a print booklet of case studies to send to prospects and clients via snail mail or distribute at trade shows.
  • Case studies make great social media updates and can be recycled every few months using different headlines.

22 Marketing Case Study Examples

1. fuji xerox australia business equipment, tripled leads for 60% less marketing spend.

In 90 days, we doubled web lead flow with lower marketing costs.

Read the full case study here.

Paul Strahl , National e-Business Manager

National e-Business Manager

2. Surf Live Saving Foundation

Surf lottery grows online revenue 47%.

Marketing Results delivered tangible business improvements, including 47% higher revenue from digital, year-on-year.

Yin Tang , Surf Live Saving Foundation

Surf Live Saving Foundation

3. ABC Reading Eggs

Integrated search and conversion management for abc reading eggs.

Marketing Results have been instrumental in profitably expanding our ad spend, while removing waste.

Matthew Sandblom , Managing Director ABC Reading Eggs

ABC Reading Eggs

4. MAP Home Loans

From 70 hour weeks to 40 hour weeks with 100% annual growth.

I now make twice as much money, have less stress and fewer hours.

Craig Vaunghan , Principal MAP Home Loans

MAP Home Loans

5. Inkjet Wholesale

Online advertising roi doubles – in just three months.

We couldn’t be happier – conversion rates are up, costs are down, ROI has doubled.

Glenn Taylor , National Marketing Manager Inkjet Wholesale

Inkjet Wholesale

6. Breaking Into Wall Street

Info-marketing business achieves 300% revenue growth with 7-figure profits.

Marketing Results provided the marketing support to grow my annual revenue 300%+. They don’t just advise – they implement.

Brian DeChesare , Founder Breaking Into Wall Street

Breaking Into Wall Street

7. LatestBuy

Brw fast 100 online retailer latestbuy.com.au boosts sales by 45.3%.

Revenue had flatlined… Now it is up by 45%, with over 80% of that due to conversion rate optimisation.

Shaun Campbell , Co-Owner LatestBuy.com.au

LatestBuy.com.au

8. directSMS

More traffic, less cost, lead volume doubles.

More than doubled the number of qualified enquiries via our website for the same ad spend.

Ramez Zaki , Co-Founder directSMS

directSMS

9. Business Coach and Author, Pure Bookkeeping

Successful marketing automation and 100.95% year on year growth.

50%+ of business comes directly through online channels and none of this would have happened without Marketing Results.

Peter Cook , Business Coach & Author Pure Bookkeeping

Pure Bookkeeping

10. Positive Training Solutions

Higher rankings plus more, higher-quality leads.

Marketing Results excels in strategic and online marketing.

James Grima , Managing Director Positive Training Solutions

Positive Training Solutions

11. Geelong’s Gym

From 5-6 leads a month to 60-70. 10x increase.

We’ve gone from 5 – 6 leads per month to 60 – 70!

Gerard Spriet , Owner Geelong’s Gym

Geelong's Gym

12. Super Finance – SMSF Property

A new pipeline delivering a steady flow of web leads.

Outstanding quality of web generated leads!

Yannick Ieko , Director Super Finance

Super Finance

13. College For Adult Learning – Training Organisation

300%+ more sales with 60% lower cost per sale.

I expect at least another 60% more leads and 80-90% more revenue by continuing to work with Marketing Results.

Rob Golding , Director College For Adult Learning

College For Adult Learning

14. The Gourmet Guardian – Food Safety Programs

4 times more leads and a 269% revenue increase.

Your AdWords strategies have quadrupled leads, almost tripled revenue and reduced my dependence on contract work to zero.

Gavin Buckett , Managing Director The Gourmet Guardian

The Gourmet Guardian

15. Quick Coach – Life Coaching Courses

More qualified sales plus a facebook roi of 1285%.

The results have been fantastic… I have had over 500 potential students opt in via Google wanting to change their lives and those of their clients.

Glen Murdoch , Founder & CEO Quick Coach

Quick Coach

16. Investment House – Property Development

Clients lined up for everything we can find.

We have clients lined up for everything we can find.

Colin Ferguson , Managing Director Investment House

Investment House

17. Cosmetic Surgery Lead Generation

257% increase in qualified lead volume.

In less than a year, our enquiry volume increased by over 257% while increasing the quality and conversion rate of those leads.

Dee Tozer , Managing Director Medici Clinics

Medici Clinics

18. All Suburbs Catering

61% roi gain in less than 5 months….

20% more enquiries for 34% less cost – a compounded gain of 61% in only 5 months.

Jeff Veale , Managing Director All Suburbs Catering

All Suburbs Catering

19. Trilogy Funding

549 qualified sales leads in 3 months.

549 qualified sales leads in 3 months.

Ed Nixon , Principal Trilogy Funding

Trilogy Funding

20. Customized Stickers

Online revenue rockets by 800%.

With Marketing Result on our side, our website revenue has increased by over 800% in only 18 months.

Anthony Khoury , Managing Director Customized Stickers

Customized Stickers

21. Technoledge

Engaging ceos of ideal target companies.

We’re routinely seeing CEOs of Australian hi techs with turnover of $5 million to $50 million (our target audience) opting in and proceeding to self-qualify before they contact us for a meeting. This is what digital marketing is supposed to do.

Tracey James , Director Technoledge

Technoledge

22. First Aid Training

Specialist first aid training company doubles revenue in 6 months.

We’ve streamlined customer acquisition, increased customer lifetime value, and doubled our revenue in 6 months!

Dave Hundt , Director Kids First Aid

Kids First Aid

I encourage you to put these tips into action and see how they work for you.

What other ways have you used case studies effectively in your business?

MR-Inline-Optins_06

Almost there: please complete this form to get instant access to the video series…

video-thumb

“Double Your Leads In 30 Days”

Your privacy is 100% guaranteed.

Almost there: please tell us where to send your free report, plus valuable lead generation tips and case studies…

video-thumb

“FREE DOWNLOAD: The Financial Services Lead Generation Guide”

Oops! We could not locate your form.

We guarantee 100% privacy. You can unsubscribe with one click, any time you like.

video-thumb

“FREE DOWNLOAD: The Property Services Lead Generation Guide”

video-thumb

“FREE DOWNLOAD: The Education & Training Lead Generation Guide”

video-thumb

“How To Craft A Killer Unique Value Proposition That Attracts More Ideal Clients”

“name of the free upgrade goes here”.

Please tell us where to send your bonus content:

Filter by Keywords

15 Best Case Study Templates to Use in Word and ClickUp

Praburam Srinivasan

Growth Marketing Manager

February 14, 2024

Case studies are valuable tools for sharing customer success stories and analyzing problem-solving approaches in a structured and informative manner. They can be used to provide detailed insights into specific projects, strategies, or challenges and offer valuable lessons and best practices for professionals across various fields. 

Content marketing teams often create case studies as a way to gain more customers and get new business. Case studies can give potential customers a better understanding of your company brand , what it does and how you could potentially help them. 

However, creating a compelling case study from scratch can be a time-consuming task. That’s where marketing case study examples and templates can help. 

What is a Case Study Template?

What makes a good case study template, 1. clickup case study template, 2. clickup case study design template, 3. clickup research report template, 4. clickup market research template, 5. clickup user research plan template, 6. clickup data analysis findings template, 7. clickup campaign report template, 8. clickup research whiteboard, 9. google docs case study template by wordstream, 10. word case study report template by template.net, 11. word case brief summary template by template.net, 12. word case study report template by template.net, 13. word case study research template by template.net, 14. word psychology case study template by template.net, 15. word media case study template by template.net.

Avatar of person using AI

A case study template is a pre-designed framework that serves as a starting point for creating comprehensive and structured case study documents. It provides a standardized, traditional case study format for organizing and presenting information about a particular project, problem-solving scenario, success story, or real-life situation.

Case study templates typically include sections for outlining the background and context of the case study, project documentation , describing the methodology or approach used, presenting data and analysis, and highlighting key findings and recommendations that tell the entire story. 

Business case study examples like templates can work as a guide to help content marketers, blog post writers, and anyone else creating quality content that’s customer-facing, focus on important aspects and maintain a logical flow while telling a compelling story.

Some key elements that make a case study template stand out include:

  • Clarity and organization: A well-designed template should be easy to navigate. Each section should be labeled appropriately, enabling readers to quickly find the information they seek
  • Flexibility: A good case study template should be easily customizable and able to accommodate diverse scenarios. It should be adaptable to different industries, research methodologies, and presentation styles
  • Visual appeal: Incorporating visual elements like charts, graphs, and other images can enhance a case study template’s look and make it more visually appealing. They can also aid in the comprehension of complex data. A visually engaging template can captivate readers and make the case study more impactful

15 Case Study Templates to Use in 2024

You don’t have to start from scratch when making your next case study. Instead, take a look at these carefully curated case study templates from ClickUp and Microsoft Word.

ClickUp Case Study Template

ClickUp’s Case Study Template can provide a great start for just about any type of case study you and your team want to write. It kicks off with a section for introducing both your business and the client or customer that the case study focuses on. 

After introducing both yourself and the customer, you briefly highlight the customer’s experience and the successes you achieved before delivering a more detailed description of the work you performed and the measurable results you achieved. 

The next section focuses on the objective of the case study—what the client’s goal and pain point was and why they decided you were the right company to help them achieve these goals. 

The case study template then launches into a section describing the solutions you presented and the data that backs up your success. We created this marketing case study template for a marketing agency that helps customers achieve growth through paid media campaigns, but it can easily be edited to highlight any type of solution.

ClickUp Case Study Design Template

One of the best ways of telling a customer story using a case study is by allowing the customer to do most of the work themselves. When a case study is written by current or even previous customers, it feels more sincere and honest, especially to potential customers in the evaluation process. 

If you want to try this technique out, use this ClickUp Study Design Template . You can send your customer this great case study template and allow them to fill it out themselves and basically write a case study for you. This gives you unfiltered and unbiased answers to the questions you want answered in the case study. 

The case study template helps them understand what you want the case study to look like and how the customer’s story should be described. It also helps you get great customer quotes. 

A template makes it easier for your customer to frame their experiences with you and easily explain how your product or service helped them. Hearing a peer’s success story from a firsthand perspective can be a more convincing read for prospective customers. 

Manage customers with customer database software !

ClickUp Research Report Template

Case studies are essentially customer stories, which can be told in many ways and come in many formats. A research report is another excellent way to frame a case study. 

This ClickUp Research Report Template is a step-by-step guide that can help your team create an easy-to-follow research report that allows you to clearly detail your research methods, findings, and the insights that you’ve gained from the research being presented. 

This template has a very clear structure, allowing you to simply add the following: an executive summary (brief description), introduction, the methodology used, your results, references, and any necessary appendices if supplementary material needs to be referenced in your research report. 

If you need more templates like this, check out this list of research plan templates .

ClickUp Market Research Template

Companies perform market research in order to define what their customers want and need from them. This type of research also helps you to improve product and service offers and learn more about what your competitors are doing and where the success of other businesses stems from. 

ClickUp’s Market Research Template gives you a simple-to-follow document that helps you gather and present information related to your target audience, the state of your product/service, and the state of your industry at large. 

When you perform marketing research, you are aiming to confirm your hunches about customer needs through scientific research and tangible data. 

Marketing case study examples like this are perfect because they’re very simplified and easily customizable. It offers you a section for presenting your company and why you are performing marketing research first.

The template then guides you in describing the type of research you’re doing, how you went about performing market research, data collection techniques, and what insights were garnered—whether it was from existing or potential customers.

Check out these research management tools !

Download This Template

Another type of customer-centric report that you can put together is a user research report. ClickUp’s User Research Plan Template makes it easy for you to define all of the goals and details that you want included in your user research.

The template is particularly useful for user experience (UX) teams that want to perform user persona research in order to better understand what users need and how they behave when using their product, in order to deliver a better experience to them and to new clients. 

The template starts with a “ problem statement ” where you can define the problem that the user research report is aiming to solve. Next, you’ll list the goals that you want to achieve and then clearly define the research process.

This type of marketing case study template and report can show you what a satisfied customer looks like and give you insights that help to attract and retain future customers.

Check out these user persona templates !

ClickUp Data Analysis Findings Template

Another important study that your business can perform in order to make smarter decisions is data analysis. ClickUp’s Data Analysis Findings template makes it easy for your team to perform data analysis and present it clearly to key stakeholders. 

This template also starts by setting the stage for the study and explaining it, first with a problem statement and then by explaining the significance of the study. 

Next, the template recommends that you define the scope and limitations of the study to set expectations for its potential impact. The next step is to frame your analysis methods and provide the data sources that you used in the analysis, as well as the statistical methods used.

Finally, you can present your findings in a clear and concise way. The template also includes charts and other data visualization tools you can use to make the study more engaging.

ClickUp Campaign Report Template

This ClickUp Campaign Report template is pre-built to make it incredibly easy to present the results of any ad campaign to stakeholders very easily. 

It starts with a section describing your strategy in detail, including the total costs, and the total revenue, conversions, and clicks that you expect to achieve with the campaign. 

The marketing case study template then provides charts and graphs that you can use to detail the performance of your campaigns on every single channel that you use. Case study templates like this are great for detailing information on potential customers to know how to better run your campaigns in the future.

ClickUp Research Whiteboard

Make your next user research project a collaborative, visual experience. Give everyone on your team a chance to add their thoughts and findings with virtual sticky notes using the ClickUp Research Whiteboard Template .

This is one of the more flexible case study templates in this list. Its user research tool makes it easy to take all the random bits of information your team gathers through interviews, surveys, user sessions, and other methods of feedback into one location.

Then, you can quickly organize all of that data into clear categories that make this case study template easy to see at a glance what direction you need to take your project to satisfy your customers.

Case Study Template by WordStream

If you’re writing many case studies, it’s a good idea to try out a bunch of templates over time for added inspiration. Even if you’ve found one structure works great for your case studies, changing your structure up every now and then can give you a fresh perspective on how to present a featured client. 

Another good case study you can check out is Wordstream’s Case Study Template. It has an excellent structure and provides pre-built visual cues that give you some ideas for breaking up business case study examples and making them more appealing with pictures and charts. 

Use this template to showcase particular customers’ results and share customer pain points and how they were solved. This will help you provide clear evidence to potential customers that you will be able to help them as well.

Case Study Template from Template.net

Template.net is one of the biggest websites if you’re looking for business templates. It’s especially popular for businesses that prefer creating documents in Microsoft Word and Excel.

This Case Study Template from Template.net is sparse, but it gets right to the point and is very well-structured and easy to follow.

marketing case study template free

This Microsoft Word case study template is a great way to get right down to business! It features a clean and organized layout with clear headings and subheadings, making it easy for readers to navigate. This template also includes space for a brief summary of the case study, perfect for giving readers an overview before diving into the details.

marketing case study template free

This Microsoft Word case study template is a great option for creating an in-depth report on your findings. The template includes sections for an executive summary, introduction, methodology, results, references, and appendices. It also features a clear structure to make it easy to gather and present information in a cohesive manner. The template also includes sections for an introduction, methodology, findings, and recommendations, ensuring that all the essential elements of a case study are covered.

marketing case study template free

This Word case study template features a professional and organized design with clearly labeled sections for the introduction, methodology, findings, and conclusion. It also includes space for charts and graphs to visually represent data.

marketing case study template free

Psychology case studies can be complex and detailed, making it important to have a well-organized template to present the information. The Psychology Case Study Template is perfect for this task, with clear headings and subheadings that guide readers through each section of the study. It also includes sections for summarizing key points and providing recommendations based on the findings.

marketing case study template free

This media case study template from Template.net is perfect for showcasing the success of a marketing or advertising campaign! It includes space for key metrics, such as reach and engagement, and also has sections for outlining the challenges faced and solutions implemented. With its clean design and easy-to-follow layout, this template is ideal for presenting media case studies to clients or stakeholders.

It’s Easy to Make a Case for Using ClickUp Case Study Templates

People trust other people. That’s why personal recommendations are one of the most effective marketing tactics. A case study provides your company with just that—a personal recommendation from a client you’ve helping, telling others that you can do the same for them. 

In the selection process of choosing a product or service to go with, companies will always look at the experiences of other organizations similar to them. Marketing case studies are sincere yet persuasive and clearly show how you help others and can be a very effective differentiator.

ClickUp was designed to serve teams in any industry and of any size. So it makes sense the case study templates we offer are just as diverse and customizable.

Best of all, they are completely free to use!  Sign up for free to ClickUp to get immediate access to a massive amount of templates, free cloud storage, and of course, industry-leading project and team management features.

Questions? Comments? Visit our Help Center for support.

Receive the latest WriteClick Newsletter updates.

Thanks for subscribing to our blog!

Please enter a valid email

  • Free training & 24-hour support
  • Serious about security & privacy
  • 99.99% uptime the last 12 months

Skip to main content

  • Contact sales
  • Get started Get started for free

Figma Design

Design and prototype in one place

marketing case study template free

Collaborate with a digital whiteboard

marketing case study template free

Translate designs into code

marketing case study template free

Figma Slides

Co-create presentations

marketing case study template free

Explore all Figma AI features

Get the desktop, mobile,
and font installer apps

See the latest features and releases

  • Design systems
  • Prototyping
  • Wireframing
  • Online whiteboard
  • Team meetings
  • Strategic planning
  • Brainstorming
  • Diagramming
  • Product development
  • Web development
  • Design handoff
  • Engineering
  • Product managers

Organizations

Config 2024

Register to attend in person or online — June 26–27

marketing case study template free

Creator fund

Build and sell what you love

User groups

Join a local Friends of Figma group

Learn best practices at virtual events

Customer stories

Read about leading product teams

Shortcut: The Figma blog

Stories about how products take shape—and shape our world

marketing case study template free

Get started

  • Developer docs
  • Best practices
  • Reports & insights
  • Resource library
  • Help center

Case study templates

Present your project in pre-built editable templates to get you started.

case study cover photo

UX Case study template

UX Case Study Template made to help UX Designers create and organize their case study without any struggle.

case study presentation image

Case study presentation template

Case study presentation to frame key insights and outcomes.

99 free illustrations

Long form research case study template with customizable styles.

design presentation deck

Design presentation deck

Modern design deck template with multiple sections.

Visual portfolio template

Visual portfolio template

Modern visual portfolio template with 12 column grid and light and dark themes.

Behance Presentation Template

Behance Presentation Template

Case study template with multiple components, visual styles and frame sizes.

Case study template

Case study template

Case study template with pastel style coloring.

Holistic Case Study Template

Holistic Case Study Template

Case study presentation template complete with project overview, wireframes and key journey insights.

snap illustrations image

Case study presentation layout for interview

Case study template with multiple app UI screens.

Portfolio UI - Web & Mobile

Portfolio UI - Web & Mobile

A portfolio UI for designers and developers which has 4 unique pages includes blog, case study.

apple device mockups

Apple device mockups

Complete Apple device mockup screens for iPhone, Mac, iPad and Apple Watch.

Explore 1,000+ templates on the Figma community

Explore even more templates, widgets, and plugins—all built by the Figma community.

Figma community

Case Study Templates

Case studies are great tools for showcasing success stories and driving business growth. Make your case studies stand out with our customizable report templates, designed to help you tell your story in a compelling and engaging way.

case study templates

Other report templates

  • Human resources
  • Executive summary
  • Survey results
  • Project status
  • Construction

Popular template categories

  • Infographics
  • Presentations
  • White papers
  • Letterheads
  • Newsletters
  • Business cards
  • Certificates
  • Invitations
  • Social media
  • Table of contents
  • Magazine covers
  • Price lists
  • Album covers
  • Book covers
  • See All Templates

Free MS Word Case Study Templates

By Kate Eby | January 18, 2024

  • Share on Facebook
  • Share on LinkedIn

Link copied

We’ve collected the top free Microsoft Word case study templates for marketing managers, writers, digital marketing specialists, sales teams, and analysts. Customize these templates for documenting, communicating, and analyzing marketing activities. 

On this page, you'll find eight dynamic monthly marketing report templates, including those for a  case study report , a  project case study , a  marketing case study , a  one-page case study template , and more.

Microsoft Word Simple Case Study Template

Simple Case Study Example Template for Microsoft Word

Download the Sample Simple Case Study Template for Microsoft Word  

Download the Blank Simple Case Study Template for Microsoft Word  

When to Use This Template:  This straightforward template is ideal for junior or entry-level marketing associates to kickstart their journey in writing case studies. Download the version with sample copy for helpful pointers on crafting a case study.  

Notable Template Features: This template features a basic structure for presenting a case study without overwhelming details. Fill in the  Introduction, Customer Challenge, Marketing Strategies, Results, and  Call-to-Action (CTA)  sections to craft a simple case study.

Microsoft Word Case Study Report Template

Case Study Report Example Template for Microsoft Word

Download the Sample Case Study Report Template for Microsoft Word  

Download the Blank Case Study Report Template for Microsoft Word  

When to Use This Template:  This template is suitable for professionals who need to produce comprehensive case study reports with detailed analysis. Download the version with a sample case study for guidance on writing a report. 

Notable Template Features:  This case study report template provides a structured format for presenting data, research findings, and in-depth insights. There are editable sections for adding an executive summary, introduction, statement of the problem, decision criteria and assumptions, data analysis, alternative courses of action, recommendations, and more. 

For resources on marketing case studies in presentation-ready format, check out this collection of free marketing case studies in PowerPoint format .

Microsoft Word Project Case Study Template

Project Case Study Template for Microsoft Word

Download the Sample Project Case Study Template for Microsoft Word   Download the Blank Project Case Study Template for Microsoft Word  

When to Use This Template:  This template is for project management or cross-functional teams that need to produce comprehensive case study reports with a detailed analysis. Download the version with sample copy to get a clear idea of what to include in each section.  

Notable Template Features: You’ll find a structured layout, starting with an introduction page featuring visual elements such as a line chart for success measurement, a pie chart for impact analysis, and a bar chart for metric comparison.

These free case study templates in Google Docs format can help your marketing team efficiently create and collaborate.

Microsoft Word Marketing Case Study Template

Marketing Case Study Template for Microsoft Word

Download the Sample Marketing Case Study Template for Microsoft Word   Download the Blank Marketing Case Study Template for Microsoft Word  

When to Use This Template:  Marketing managers, content marketers, and sales teams can use this template to showcase the success of marketing initiatives to internal and external stakeholders. Download the sample version to get a quick start on crafting your case study report. 

Notable Template Features:  Filled with sample images and featuring a professional layout, the template’s visual appeal helps you present complex information in an easily digestible and compelling format. Complete the  About Us, Challenge, Solution, Case Study,  and  Benefits  sections to build a structured narrative that showcases your marketing strategy from problem identification to solution implementation. 

Explore these free marketing case study templates to find more options in multiple formats. Whereas a marketing case study template showcases marketing strategies and their outcomes, a business case template provides a broader analysis of business decisions and impacts. See this  article with free business case study resources , ready-to-use templates, and guidance on analyzing and presenting business scenarios. 

Microsoft Word One-Page Case Study Template

One-Page Case Study Example Template for Microsoft Word

Download the Sample One-Page Case Study Template for Microsoft Word Download the Blank One-Page Case Study Template for Microsoft Word

When to Use This Template:  Sales reps and teams can use this template to create one-page case studies for sales pitches and presentations. Download the sample version with example text for an easy guide on creating concise reports. 

Notable Template Features:  The template is designed to condense complex information into a concise, easy-to-glean format. Use the space allotted for each section to keep the case study to one page.

Microsoft Word Problem-Solution-Impact Case Study Template

Problem-Solution-Impact Case Study Example Template for Microsoft Word

Download the Sample Problem-Solution-Impact Case Study Template for Microsoft Word

Download the Blank Problem-Solution-Impact Case Study Template for Microsoft Word

When to Use This Template:  Marketing teams can use this template to showcase a complete narrative, from identifying a specific challenge through the solutions applied to the tangible impacts achieved. Download the sample version that includes an example case study for helpful guidance on crafting a comprehensive report. 

Notable Template Features: This template sports a structured, three-part storytelling approach, emphasizing the cause-and-effect relationship in case studies. Complete side-by-side comparisons, past vs. current year analyses, and year-over-year bar charts to present comparative data.

Microsoft Word Comparative Study Template

Comparative Study Example Template for Microsoft Word

Download the Sample Comparative Study Template for Microsoft Word

Download the Blank Comparative Study Template for Microsoft Word

When to Use This Template:  Users who need to conduct side-by-side comparisons of products, strategies, or performance metrics should download this template. Opt for the version with sample copy to get an idea of how the completed document should look. 

Notable Template Features: This template’s structured design facilitates direct comparisons with sections such as side-by-side comparisons and year-over-year performance analysis — unlike others that may focus on narrative or single-subject analysis. It's specifically crafted to simplify the visualization of comparative data, making it a go-to for analytical and data-driven presentations.

Microsoft Word Case Study Storyboard Template

Case Study Storyboard Example Template for Microsoft Word

Download the Sample Case Study Storyboard Template for Microsoft Word

Download the Blank Case Study Storyboard Template for Microsoft Word

When to Use This Template:  This template is tailor-made for those who want to present their case studies in a visually compelling storytelling format and make complex information more relatable and memorable. Leverage the sample version of this template, which uses an example of a fictional EV-charging company as a visual guide to help you create an engaging storyboard case study. 

Notable Template Features: Unlike other templates that focus on traditional text-heavy layouts, this storyboard template emphasizes visual storytelling, using a series of illustrations and graphics to guide the audience through the case study.

Streamline and Collect All the Elements Needed for a Case Study with Smartsheet

Empower your people to go above and beyond with a flexible platform designed to match the needs of your team — and adapt as those needs change. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

Discover why over 90% of Fortune 100 companies trust Smartsheet to get work done.

Edit a Case Study

Free Printable Case Study Templates

Edit free case study template examples. include text, images, and graphics in a case study analysis template for your company or business school..

Customize with your information a case study format template . Edit it for free to adapt it to fields such as education, administration, or medicine - get a professional template for case study report !

Customizable project Case Study template for free

Customize a business Case Study template

Create an elegant product case study template with simple clicks and a 100% online process. It stands out for its perfect design in formatting and information presented. You have text boxes for writing and different structures for an incredible visual presentation. At a glance, you will see that the content of your case study cover page template is valuable and worthy of attention.

You can create an  executive summary case study template from your phone, tablet, or computer without Photoshop or design knowledge. Just click on what you want to customize. Use high-quality icons, graphics, and photos to create your case study in natural sciences or marketing. Entering your data or modifying headings and paragraphs is as easy as typing a text message.

Also, customize report templates perfect for your company.

Design Case Study template to customize online

How to edit a digital marketing Case Study template

Discover how to create a case study template with Edit.org :

  • Click on any case study structure template in this article to start editing it. At the end, you will find more case study document templates .
  • Edit  the chosen  case study marketing template . Change colors and fonts and upload your company logo. Enter your texts and schemes.
  • Save your changes in the personal cloud we created for you. At another time, you can update your document with the changes you want.
  • Download  your  simple case study template as a high-quality JPG, PNG, or PDF for printing or sharing online.

Editable one page Case Study template online

Download your custom Case Study outline template

Case studies are essential for understanding specific situations. Professionals in different fields use these case studies to establish precedents in their business, analyze strategies, and understand the complexities of various contexts. These editable examples will help you create a solid report for your research.

Achieve an elegant presentation, a clean design, and a structured format that will make the report easy to read and understand. Get the information absorbed quickly and efficiently by students, business people, and the general public.

Customizable company Case Study template online

Printable free Case Study templates for your business

Adapt your design to different audiences by clicking the "resize" button. It is essential to ensure the message is clear and understandable to various audiences, from colleagues to customers to superiors.

Make readers understand the technical problems and look for the best innovative solutions. Practical examples allow professionals like you to analyze how specific new situations are implemented, as well as evaluate their impact and effectiveness.

Help adopt best practices and foster innovation in an ever-evolving world!

Printable Case Study report templates

Edit a Case Study

Medical Prescriptions

Editable Postcard templates free printable

Marketing Global Market Case Study

[your company name]'s expansion into the asian market, i. company overview.

[Your Company Name] is a visionary and globally recognized technology conglomerate, headquartered in [Your Company Address]. With an illustrious legacy spanning over three decades, the company has consistently pushed the boundaries of innovation in consumer electronics. [Your Company Name]'s diverse product portfolio encompasses state-of-the-art smartphones, tablets, smart home devices, and cutting-edge IoT solutions.

Renowned for its unwavering commitment to excellence, [Your Company Name] has become a household name in [Country], setting industry benchmarks in quality, design, and technological innovation. The company's legacy of transformative products, such as the [Your Company's Product/Service], has earned it numerous accolades and a fiercely loyal global customer base.

Fuelled by a pioneering spirit and an unquenchable thirst for innovation, [Your Company Name] has embarked on an ambitious journey to extend its influence and reach into the dynamic and rapidly evolving Asian market, a region teeming with immense potential and possibilities. This case study delves into [Your Company Name]'s strategic endeavors and remarkable successes in its quest to conquer the Asian technology landscape.

II. Market Analysis

The Asian technology market was a strategic choice for [Your Company Name] due to its immense potential. With a population exceeding 4.6 billion people and a rapidly growing middle class, Asia presented a tantalizingly lucrative opportunity for the company. The region was not only home to a diverse array of consumer preferences but also characterized by a dynamic and ever-evolving technological landscape.

Key Market Segments:

India - The Emerging Giant

India, with its youthful population and increasing digital adoption, was a focal point for [Your Company Name]'s expansion. The smartphone penetration rate was soaring, and the Indian market showed a voracious appetite for affordable yet feature-rich devices. [Your Company Name] aimed to tap into this vast market by offering competitively priced smartphones tailored to Indian tastes.

China - The Tech Powerhouse

As the world's largest smartphone market, China presented both immense opportunities and fierce competition. [Your Company Name] recognized the importance of innovation and quality in this highly saturated market and invested heavily in research and development to meet the discerning Chinese consumer's demands.

Japan - A Hub For Innovation

Japan, renowned for its tech-savvy population, provided an avenue for [Your Company Name] to showcase its cutting-edge technology and premium devices. The company positioned itself as a provider of high-end gadgets that catered to Japan's affinity for innovation and craftsmanship.

South Korea - A Playground For Tech Enthusiasts

South Korea's tech-savvy population offered a unique challenge and opportunity. [Your Company Name] engaged in partnerships with local influencers and gaming companies to gain traction in this market. Its products were marketed as the ultimate choice for mobile gaming and entertainment.

Market Trends And Dynamics:

In addition to understanding the demographics and preferences of each market segment, [Your Company Name] closely monitored regional market trends and dynamics. This included tracking the rise of 5G technology, the increasing demand for eco-friendly devices, and the impact of the COVID-19 pandemic on consumer behavior. The company adapted its product development and marketing strategies in real-time to align with these evolving trends.

Competitive Landscape:

The competitive landscape in the Asian tech market was fierce, featuring a mix of established local giants and global tech leaders. [Your Company Name] analyzed its competitors' strategies, pricing models, and product offerings to position itself effectively. Leveraging its agility and a focus on customer-centricity, [Your Company Name] aimed to carve out a distinctive niche in each of its target markets.

Market Entry Strategy:

With a comprehensive understanding of the Asian market, [Your Company Name] devised a phased market entry strategy that accounted for the unique characteristics of each country. This approach allowed the company to leverage its strengths while adapting to local conditions and preferences, contributing to its overall success in the region.

III. Marketing Strategy

[Your Company Name]'s marketing strategy for penetrating the Asian market was meticulously designed to address the unique challenges and opportunities presented by the region. The company executed a multi-faceted approach that resonated with the diverse consumer base in Asia:

Product Localization

Understanding that one size does not fit all, [Your Company Name] embarked on an extensive product localization effort. This involved tailoring their devices to cater to the specific needs and preferences of each Asian market. For instance, in India, the company introduced smartphones with extended battery life to accommodate frequent power outages, while in Japan, they focused on integrating advanced camera technology to align with the local enthusiasm for photography.

In-Depth Market Research

[Your Company Name] invested significantly in comprehensive market research, working closely with local research agencies to decode consumer behavior, preferences, and cultural nuances. This data-driven approach allowed the company to fine-tune product development, pricing strategies, and marketing campaigns to align perfectly with the Asian audience's desires.

Strategic Partnerships

Recognizing the complexity of distribution networks and the importance of local expertise, [Your Company Name] forged strategic partnerships with well-established Asian retailers and e-commerce giants. These partnerships not only ensured wide product availability but also provided valuable insights into local market dynamics and trends.

Promotional Campaigns With Local Flair

To build brand recognition and trust, [Your Company Name] launched region-specific promotional campaigns that featured prominent local celebrities and influencers. These influencers not only lent credibility but also helped bridge cultural gaps, making the brand feel more relatable and approachable to the target audience. The campaigns were meticulously crafted to resonate with local sensibilities, leveraging storytelling that tapped into cultural narratives and values.

Omnichannel Approach

Recognizing the importance of both online and offline channels in Asian markets, [Your Company Name] adopted an omnichannel approach. The company ensured a seamless customer experience, from online research and purchase to in-store support and service centers. This approach not only boosted sales but also enhanced customer satisfaction and loyalty.

Social Responsibility Initiatives

[Your Company Name] also made a conscious effort to engage in socially responsible initiatives in the communities where it operated. This included environmental sustainability efforts, partnerships with local NGOs, and technology education programs, which not only contributed to the company's positive image but also resonated with the socially conscious Asian consumers.

IV. Challenges And Obstacles

While [Your Company Name]'s expansion into the Asian market was ultimately successful, it was not without its share of formidable challenges and obstacles that required strategic adaptation and innovation:

Regulatory Hurdles

Navigating the complex and diverse regulatory landscapes across Asian countries proved to be a formidable challenge. Compliance with local laws, certifications, and import/export regulations necessitated a dedicated legal and compliance team to ensure [Your Company Name]'s products met all necessary requirements while minimizing regulatory risks.

Intense Competition And Price Sensitivity

The Asian tech market was not only highly competitive but also exceptionally price-sensitive. Competing against both well-established local giants and international competitors meant that pricing strategies had to be finely tuned to maintain profitability while remaining competitive.

Cultural Adaptation And Communication

Ensuring that the marketing message resonated with diverse cultural backgrounds and values was an ongoing and intricate challenge. [Your Company Name] invested heavily in culturally sensitive advertising and messaging, avoiding missteps that could have led to reputational damage in such a dynamic and culturally rich region.

Supply Chain Complexities

Coordinating the supply chain across different countries with varying infrastructures and logistics capabilities was a logistical challenge. [Your Company Name] had to optimize its supply chain operations to ensure efficient delivery of products to meet the demands of an expanding customer base.

Consumer Trust Building

Establishing trust with consumers in a new market was a continuous effort. [Your Company Name] undertook initiatives to engage with local communities, offer exceptional customer service, and provide robust warranties and after-sales support to build and maintain a strong reputation in the region.

Economic Volatility

Fluctuations in currency exchange rates and economic volatility in certain Asian markets required the company to implement financial risk management strategies to protect its bottom line and ensure stable pricing for consumers.

Technological Adaptation

Adapting [Your Company Name]'s product portfolio to the diverse technological preferences and standards in Asia was a multifaceted challenge. From network compatibility to software localization, ensuring seamless integration with local tech ecosystems was imperative.

Human Resource Management

Managing a culturally diverse and geographically dispersed workforce posed its own set of challenges. [Your Company Name] invested in cross-cultural training and team-building initiatives to foster a collaborative and innovative work environment.

V. Success Stories

Despite the formidable challenges [Your Company Name] faced during its expansion into the Asian market, the company achieved remarkable success, making a significant impact in a relatively short period:

Market Share Surge

Within just three years of venturing into the Asian market, [Your Company Name] experienced an impressive ascent in market share. The company secured an astonishing 15% share of the fiercely competitive smartphone market in India, effectively positioning itself as a major player in the region. Furthermore, it recorded double-digit growth rates in China and South Korea, solidifying its presence in these pivotal markets.

Revenue Soars

[Your Company Name]'s strategic move into Asia yielded substantial financial rewards. The company reported a remarkable 20% increase in its global revenue, with the Asian market contributing a substantial 35% share. This marked a substantial jump from a mere 10% before the expansion. This substantial revenue increase was a testament to [Your Company Name]'s astute understanding of the region's dynamics and the effective execution of its market entry strategy.

Elevated Brand Reputation

The company's careful attention to localization and cultural sensitivities paid off handsomely. [Your Company Name] managed to elevate its brand image in Asia, effectively shedding its image as a foreign tech giant and becoming a brand that resonated with Asian consumers. This newfound reputation for customer-centricity, product innovation, and cultural empathy played a pivotal role in its regional success.

Influential Marketing Campaigns

[Your Company Name]'s regional marketing campaigns featuring popular local celebrities and influencers garnered widespread attention and praise. These campaigns not only helped the brand connect with its target audience but also generated significant buzz in the Asian tech landscape. These campaigns became industry benchmarks, often cited for their ingenuity and effectiveness.

Community Engagement

The company made strides in fostering community engagement and corporate responsibility initiatives across the Asian markets. [Your Company Name]'s contributions to education, technology accessibility, and environmental sustainability initiatives were well-received and underscored its commitment to the well-being of the communities it operated in.

VI. Lessons Learned

The key takeaways from [Your Company Name]'s expansion into the Asian market are:

Localization Is Essential

Adapting products and marketing strategies to cater to local preferences and cultural nuances is paramount for success in diverse markets.

Strategic Partnerships Matter

Establishing and nurturing partnerships with local distributors and retailers streamlines market entry and strengthens distribution channels.

Regulatory Mastery Is Crucial

A thorough understanding of local regulations and compliance requirements is fundamental for navigating complex markets effectively.

VII. Conclusion

In this Marketing Global Market Case Study, we examined [Your Company Name]'s successful expansion into the highly competitive Asian technology market. The company's strategic approach, which included product localization, extensive market research, strategic partnerships, and region-specific promotional campaigns, allowed it to navigate the challenges and capitalize on the opportunities presented by the diverse Asian markets.

[Your Company Name]'s dedication to understanding local consumer preferences and regulatory landscapes, coupled with its commitment to cultural adaptation, led to remarkable achievements. Notably, the company experienced substantial market share growth, revenue increases, and a positive brand image in the region within a relatively short period.

In conclusion, [Your Company Name]'s journey into the Asian market serves as a valuable case study for businesses aiming to expand globally. It highlights the significance of strategic planning, localization, and adaptability in achieving success in diverse and competitive markets. By adhering to the lessons learned and implementing the recommended strategies, [Your Company Name] is well-positioned to sustain and further enhance its presence in the dynamic Asian technology landscape. 

Marketing Templates @ Template.net

IMAGES

  1. Marketing Case Study Template in Word, Google Docs

    marketing case study template free

  2. 15 Case Study Examples for Business, Marketing & Sales

    marketing case study template free

  3. 49 Free Case Study Templates ( + Case Study Format Examples + )

    marketing case study template free

  4. Free Case Study Templates

    marketing case study template free

  5. Business Case Study Template

    marketing case study template free

  6. 37+ Case Study Templates

    marketing case study template free

VIDEO

  1. FMCG

  2. Market Leader Intermediate: Case Study Unit 4

  3. How To Create Case Studies That Get You Clients

  4. How to design a UX case study

  5. How Kelloggs Failed in India

  6. The UX Design Case Study Template That Landed Me My first UX Role

COMMENTS

  1. Detailed Case Study Template

    Identify an accomplishment you'd like to highlight, whether your own or someone else's (like a friend or client's) Download the free Case Study Template on this page. Follow the instructions in the template and fill in the blanks, adding plenty of detail. Paste the template into the content editor of your website, format it and add images.

  2. 10 Free Case Study Templates

    Download a Sample Case Study Report Template for Microsoft Word | Google Docs . Download a Blank Case Study Report Template for Microsoft Word | Google Docs . When to Use This Template: Choose this case study report template when you need to create an in-depth, detailed analysis of a marketing case.It's especially useful for marketing managers and product managers who need to delve into ...

  3. The Essential Guide to Creating Case Studies [Free Template]

    Download our free case study study template here. Case studies are also crucial to your sales process. Having a variety of case studies based on various categories such as industry, location, company size, or type of business can help your sales team convert leads into customers and upsell existing customers.

  4. Marketing Case Study 101 (+ Tips, Examples, and a Template)

    Try to keep your headline under 12 words. Use action words: Incorporate action verbs such as "achieved," "transformed," or "boosted" to convey a sense of accomplishment. Include data: Numbers make your headline more credible. For example, if the case study achieved a 75% increase in sales, include that in the headline.

  5. Free PowerPoint Case Study Presentation Templates

    Download the Sample Marketing Case Study Template for PowerPoint. Download the Blank Marketing Case Study Template for PowerPoint. When to Use This Template: Choose this marketing case study template when you need to dive deep into your marketing strategies and results. It's perfect for marketing managers and content marketers who want to showcase the detailed process and successes of their ...

  6. 28 Case Study Examples Every Marketer Should See

    Fill out the form below to access the free case study templates. Free Case Study Templates. Showcase your company's success using these three free case study templates. ... Marketing Case Study Examples. To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. ...

  7. How to Create a Case Study + 14 Case Study Templates

    14 Case Study Templates. Now that we have explored some of the high level strategies you can use to create a business case study, we will transition to 14 case study design templates you can use with Visme. 1. Fuji Xerox Australia Case Study Template. Customize this template and make it your own! Edit and Download.

  8. The Ultimate Guide to Marketing Case Studies

    Conclusion. Case studies are powerful marketing tools. They tell your potential customers relatable stories, demonstrate your company's success, and help you build credibility. Case studies will help you reach your audience in a way that no sales pitch, email, newsletter, or advertisement will.

  9. Free In-Depth Case Study Template for Marketers

    Download our free case study template and make the process much faster and easier for yourself. Download it Here. How to Use This Case Study Template. This free case study template is really easy to use. Here's a step-by-step guide: Download the free template using any of the CTA buttons on this page.

  10. 8 Free Google Doc Case Study Templates

    Free Google Docs Case Study Templates. We've collected several free, customizable case study templates in Google Docs format for marketing managers, content creators, sales reps, and product managers. Use these templates for customer stories, sales collateral, and product development. On this page, you'll find eight dynamic Google Docs case ...

  11. Case Study Templates

    Case Study Templates. Visme's professional case study templates are perfect for showcasing how your business helped other brands achieve their goals. Customize your favorite case study layout with your own brand colors, fonts and logo, add or remove pages, and download in high-quality to use as a lead magnet or upload on your website.

  12. How to Write a Case Study (Templates and Tips)

    A case study is a detailed analysis of a specific topic in a real-world context. It can pertain to a person, place, event, group, or phenomenon, among others. The purpose is to derive generalizations about the topic, as well as other insights. Case studies find application in academic, business, political, or scientific research.

  13. How to Write a Case Study (+10 Examples & Free Template!)

    Visme's case study templates: With a free login, you can access and customize some of Visme's case study templates. Storydoc's case study templates and design tips: Use Storydoc's case study templates to create and customize a great story with a 14-day free trial. Use these case study examples & tips to get started with your own

  14. 3 Free Case Study Templates

    By migrating to HubSpot's Growth Suite, they bridged the gap between the marketing and sales department with a shared CRM and grew traffic by 12%, leads by 496%. ... HubSpot's Free Case Study Templates comes in a three formats: general case study , data-drive case study, and a product-specific case study. ...

  15. 22 Marketing Case Study Examples (With Template)

    22 Marketing Case Study Examples (With Template) Prospects who aren't ready to buy - or who are "sitting on the fence" - tend to be resistant to even well-crafted marketing messages. But a bunch of well aimed marketing case studies can often tip the scales in your favour. "Sell benefits, not features" is good advice, but benefit ...

  16. 15 Case Study Templates to Use in 2024

    13. Word Case Study Research Template by Template.net. Via Template.net. This Word case study template features a professional and organized design with clearly labeled sections for the introduction, methodology, findings, and conclusion. It also includes space for charts and graphs to visually represent data.

  17. 15+ Case Study Examples for Business, Marketing & Sales

    A case study is an in-depth, detailed analysis of a specific real-world situation. For example, a case study can be about an individual, group, event, organization, or phenomenon. The purpose of a case study is to understand its complexities and gain insights into a particular instance or situation. In the context of a business, however, case ...

  18. 15+ Case Study Templates

    Display your projects and research in an organized and presentable format with free templates to get you started. Display your projects and research in an organized and presentable format with free templates to get you started. ... UX Case Study Template made to help UX Designers create and organize their case study without any struggle. Learn ...

  19. Free Case Study Templates

    Case Study Templates. Case studies are great tools for showcasing success stories and driving business growth. Make your case studies stand out with our customizable report templates, designed to help you tell your story in a compelling and engaging way. 1/2. Blue Content Marketing Case Study Report Template case study reports.

  20. 8 Free Microsoft Word Case Study Templates

    Download the Blank Marketing Case Study Template for Microsoft Word. When to Use This Template: Marketing managers, content marketers, and sales teams can use this template to showcase the success of marketing initiatives to internal and external stakeholders. Download the sample version to get a quick start on crafting your case study report.

  21. Free Printable Case Study Templates

    You can create an executive summary case study template from your phone, tablet, or computer without Photoshop or design knowledge. Just click on what you want to customize. Use high-quality icons, graphics, and photos to create your case study in natural sciences or marketing. Entering your data or modifying headings and paragraphs is as easy ...

  22. Marketing Case Study Template

    Neolane Marketing Case Study. komarketingassociates.com. Details. File Format. PDF. Size: 813.8KB. Download Now. Carrying out the research is the easy part, it is the report where even the top marketing executives get stuck. If you want to save on both time and energy, you could just look up a marketing case study template Word online!

  23. Marketing Global Market Case Study

    Enhance this design & content with free ai. "Marketing Global Market Case Study" is in editable, printable format. ... Marketing Global Market Case Study [Your Company Name]'s Expansion Into The Asian Market I. Company Overview [Your Company Name] is a visionary and globally recognized technology conglomerate, headquartered in [Your Company ...