competitive analysis presentation template

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Competitor Analysis PowerPoint Template

Number of slides: 9

No matter in which industry the company operates, competition is inevitable. In order for the business’s operations to be successful, it has to know its competitors well. Once you know what the competitors have to offer, you can come up with a better strategy and take over the customers. This template will enable you to derive a thorough analysis of the competition in order to successfully profit from your products and services.

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Free Template for Marketing Analysis

Competitor analysis 6 steps slide.

Before you derive a strategy to steal the customers from the competition, you need to analyze them in detail. This slide will enable you to conduct a successful strategy which will be very comprehensible and appealing to every audience. You can easily identify the competitors, do an on-page analysis, do a backlink and PR Analysis, rank the competitors, analyze the competitors’ traffic and benchmark the competitors.

Identifying the Competitors Slide

Usually, one company has more than one competitor. Because of that, you will need to thoroughly analyze each of them and outline their characteristics. This slide will enable you to separately describe each of the competitors. Also, you will be able to easily edit it and update it when needed.

Ranking of Competitors Slide

Once you determine your biggest competitors, you can use this slide to properly rank them. You can define which company is your strongest competitor and can compare it to your company. You can clearly list all of the pros and cons of the competitor and determine how you will be able to take over their customers by providing better value for them.

The competitor analysis template is perfect for deriving a perfect strategy on how to beat the competition

The competition is inevitable and you need to know it well before you can make any profits in the industry.

You can successfully analyze the competition in 6 steps

The 6 steps are simple and comprehensible and therefore, easily applicable to every company and industry.

This template will enable you to identify the competitors and appropriately rank them

Once you determine your position compared to the competitors, you will be able to provide better value to the customers.

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Competitive Analysis for Marketing

It seems that you like this template, competitive analysis for marketing presentation, premium google slides theme, powerpoint template, and canva presentation template.

To effectively strategize and outperform in the market, you need valuable insights into your competition's strengths, weaknesses, opportunities, and threats (did we just mention "SWOT" by chance?). More than that, you need a competitive analysis. This comprehensive template is designed to help you present a thorough analysis of your competitors, enabling you to identify gaps, spot trends, and make informed decisions to gain a competitive edge. The slides alternate between dark backgrounds and light backgrounds, and has a series of editable resources of various kinds.

Features of this template

• 100% editable and easy to modify
• 35 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides, Canva, and Microsoft PowerPoint
• 16:9 widescreen format suitable for all types of screens
• Includes information about fonts, colors, and credits of the resources used

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Competitive Analysis Report Template

The better you understand your competitors, the better chance you have of standing out against them. How do you evaluate your competitors? By using a competitive analysis report.

A competitive analysis report template can help you identify competitors in your field, as well as analyze their reach, products or services, areas of operation, online presence, and more. Once you understand your competitors’ strengths and weaknesses, you can create strategies that help you bridge the gaps.

Use our competitive analysis report template to:

• Analyze your organization’s target market
• Compare your products or services against competitors
• Create future strategies to build stronger market share

Create a Competitive Analysis Report Template

Use every slide in your competitive analysis report to achieve your goal. Graphics can help illustrate the points you make in your presentation. Pictographs, line graphs, word clouds, Gantt charts, and sales funnels can be added to your competitive analysis report template with just one click. Here is a breakdown of the slides that we used in our competitive analysis report example:

Pro Tips for Building a Competitor Analysis Report Template

Follow these simple tips when customizing your competitor analysis report template.

Provide an overview of your competitors’ revenue, company size, reach, and customer perception. It’ll give your audience an idea of what your organization is up against.

Share buyer personas and industry trends to give your competitive analysis report the proper context.

Make your comparisons and evaluations visually engaging by using the right graphics in your presentation.

Based on your competitive analysis, what are the next steps your company should take? End your presentation with a succinct conclusion and call to action.

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Free Competitor Analysis Presentation Templates

Outsmart the competition get free competitor analysis powerpoint templates and google slides. dive deep into their strengths and weaknesses, compare features, and win the market easy-to-edit layouts, beautiful graphs, and clear visuals. just add your info and shine explore our free library of stunning slides to master your competitor analysis.

• Royalty-free: Use these slides as much as you want, forever and ever.
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What is competitor analysis.

Finding competitors in your business and learning about their various marketing methods is conducting a competitor analysis, also known as a competitive analysis. You can compare this data to your competitors to determine your company's advantages and disadvantages.

What are Competitive Analysis Templates?

These template aids in the data visualization of market research concepts and goals. The teams can create more effective plans to fend off competitors.

Where can we use these Competitive Analysis Slides?

A key element of company strategy is competitor analysis. You can use competitive analysis to add flair to PowerPoint presentations that discuss and analyze competitors.

How can I make Competitive Analysis Slides in a presentation?

A presenter can create slide layouts to provide a competitive analysis by condensing and evaluating everything. To expedite your work, you can also use pre-made slides with eye-catching graphics.

Who can use these Competitive Templates?

Presenters can use these slides to discuss issues such as rival ranking, revenue computation, profitability, competitive content, and intensity of rivalry marketing approach.

Why do we need to use Competitive Analysis slides?

With the help of these slides, you may give a general summary of the profits, market share, and customers ’ perceptions of your rivals.

Where can I find Competitive Analysis templates for free?

As most services offer free templates, acquiring them is simple. One of the well-known websites for finding free slides is Slide Egg. Visit right away to access thousands of stunning slides.

Competitor Analysis

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A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique–and therefore what attributes you play up in order to attract your target market.

Evaluate your competitors by placing them in strategic groups according to how directly they compete for a share of the customer’s dollar. For each competitor or strategic group, list their product or service, its profitability, growth pattern, marketing objectives and assumptions, current and past strategies, organizational and cost structure, strengths and weaknesses, and size (in sales) of the competitor’s business. Answer questions such as – Who are your competitors, What products or services do they sell, What is each competitor’s market share, What are their past strategies.

A quick and easy way to compare your product or service with similar ones on the market is to make a competition grid. Down the left side of a piece of paper, write the names of four or five products or services that compete with yours. To help you generate this list, think of what your customers would buy if they didn’t buy your product or service.

Across the top of the paper, list the main features and characteristics of each product or service. Include such things as target market, price, size, method of distribution, and extent of customer service for a product. For a service, list prospective buyers, where the service is available, price, website, toll-free phone number, and other features that are relevant. A glance at the competition grid will help you see where your product fits in the overall market.

Discover your company’s competitive advantage and gauge how your company can have an edge and top the competition. The Competitor Analysis PowerPoint Template helps you to discover your company’s competitive advantage so that your company can attract the target market through the right strategy.

In the template, each competitor is given a color code for easy discovery and comparison. The template compares your competitors and rates their management, negotiation, and presentation. With the competitor segmentation slide giving you an insight into your competitor’s share of the market, you are able to see their portion and how they rank.

The segmented, color-coded circle representing the market in the last slide maps to the market share owned by the competition. The competitor analysis template is 100% editable and customizable as per your requirements. You can modify the color, text, resize icon and shape to suit your preference.

This template will be primarily useful for marketers and sales managers. You can brainstorm together and identify the competitive advantages of your product. The slides in this template will help you immediately identify the weaknesses of your product and you can develop an action plan to address the weaknesses of your product compared to the competition. This template will also be useful for startups when preparing to meet with business angels or potential investors. Product managers can use this template when preparing a presentation for a new product to market. For example, you can specify what sales of a product are expected in the first months of sales and what main competitive advantages your product has over similar products in this market.

Use the competitor analysis template to analyse your competition and know how to strategies and leverage your competitive advantage in the marketplace. Ideal for marketers, strategic planners, entrepreneurs, business owners, startup founders, product managers, business analysts, etc.. The competitor analysis template is a unique and impressive presentation template that will help you create an engaging presentation from start to finish.

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Home PowerPoint Templates Matrix Charts Competitive Analysis PowerPoint Template

Competitive Analysis PowerPoint Template

The Competitive Analysis PowerPoint Template is an editable matrix chart to tabulate the competitive analysis data. In a competitive analysis, professionals analyze the performance and position of competitor brands concerning the marketing strategies, products, and SWOT characteristics. By considering these points, the brand improves the business strategies and policies, which in turn help in capturing the market. This PowerPoint template is thus created to present a report or summary of this analysis to assist the marketing & sales executive in improving the processes.

This PPT template is a single-page template available in two background color variations, i.e., white and black. The template slide is a 4×4 matrix that lists competitors in columns, the key points of the competitive analysis arranged in rows. These factors are:

• Company Highlights: This row mentions the basic features of the brands like company profile and key competitive advantages.
• Marketing Information: The marketing data like target market & share and marketing strategy can be noted in this row for each discussed brand.
• Product Information: To highlight the products, pricing plans, and distribution, professionals can use this product information row.
• SWOT Information: Finally, the SWOT analysis is performed for each competitor’s brand, and the overview is mentioned.

So, by observing a well-prepared competitive analysis matrix in the Competitive Analysis PowerPoint Template , professionals can have a comprehensive overview of the competitive scenario. Along with mentioning these metrics for competitors, professionals can mention these features for their own brand in the first column. Thus, it can help recognize how your competitors are doing and what value proposition can make your product incomparable and attractive. So, download this PowerPoint Template to prepare a competitive analysis model specific to your brand. Users can add the information in the respective columns and cells of the slide. The slides can be customized using PowerPoint, Google Slides, and Keynote.

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Free Competitive Analysis Templates: Learn about Customers and Competitors to Grow Your Business

By Joe Weller | March 19, 2018

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When engaging in competitive analysis, you can use a template to consider and capture details of the marketing landscape in which your business exists in order to improve your marketing decisions. More importantly, these templates help you focus on gathering information on your competitive landscape and deducing business lessons from that data, rather than mulling over which factors you should study.

In this article, we cover what competitive analysis is, what a competitive analysis template should include, and where to look for information in your analysis. We also offer free, downloadable templates in Microsoft Word, Excel, PowerPoint, and Google Docs formats — all of these templates are customizable so you can include the particular information that’s relevant to your organization and analysis exercise. Find templates for the web, social media, small and general business analysis, and the presentation of your findings.

Competitive Analysis Templates for Web and Social Media Analysis

Competitive analysis report.

If you are reviewing websites to understand usability and structure, you want to know what content sites have in common, what content is unique and interesting, and what common navigational features appear. Use this report to capture features of competitor websites, or adapt it to perform competitive analyses on other aspects of businesses.This template proves space to record details of search functionality and any other pertinent features.

‌ Download Competitive Analysis Report - WORD

Online Social Media Analysis Template

To study social media strategy, you want a template that allows you to look for all the social media channels you and your competitors are engaged with. This template also helps you see how many followers each competitor garners, and prompts you to consider who the product target market includes and what the product branding entails.

Download Online Strategy Competitive Analysis Template

Excel  |  PDF

Competitive Analysis Template for Small Business

Small business competitive analysis template.

When creating a competitive analysis for your small business, you want to conduct a thorough review of all facets of marketing. Start by determining who your competitors are, what you think you already know about them, and what you know about your own business. Next, describe target markets, products and pricing, media strategies, and perform a SWOT analysis.

Download Small Business Competitive Analysis Template

Word  |  PDF

Competitive Analysis Landscape Template

In addition to the usual queries about business factors, you may also want a template that reminds you why you are conducting the analysis. Complete this template for your own company and then for your competitors.

Download Competitive Analysis Landscape Template

Excel  |  Word  |  PDF

Competitive Analysis Template for Evaluating Results vs. Unique Value Propositions

By grading competitors on value proposition, content strategy, and funnel efficiency, you can derive an idea of how successful companies are in their marketing strategies. Use Excel formulas and your scores will automatically total and appear on a heat graph.

‌ Download Value Proposition Comparative Analysis

Approaches to the Presentation of Competitive Analysis Template Data

Particularly if you must present your findings to stakeholders throughout your company, certain additions can expedite conveying your message:

• Define Your Target Audience for the Analysis Presentation: You can also create multiple presentations aimed at different audiences, such as a summary for executives and a PowerPoint for marketing, sales, and development.
• Add Each Competitor’s Logo: This helps to differentiate among companies in the document and can convey significant information about each brand.
• Show the Product: If you can, add images of the competitor’s products or images that convey the nature of their services.
• Use High-Resolution Graphics: They heighten impact.
• Consider the Company Description: Include the tagline, slogan, mission statement, and value proposition. In addition, discuss how companies position and describe themselves.
• Keep Information Consistent: All competitors should be described with the same type of information and level of detail to avoid bias.
• Look at the Good They Do: When reviewing competitor strengths and weaknesses, don’t just consider the weaknesses; think about what makes their customers happy.

Competitive Analysis Presentation Template

Try the following PowerPoint template for company presentations. The template provides tips for explaining the purpose of an analysis to non-marketing team members and leaves room to discuss factors in the competitive landscape, environmental pressures, and much more.

‌ Download Competitive Analysis Presentation Template

Why Use Competitive Analysis?

Competitive analysis (CA) — sometimes called competitor analysis — is a vital process to help businesses stay on the cutting edge and anticipate market changes that they can use to their advantage. Competitive analyses, which should be conducted periodically, can help you strategize and plan for company growth by discovering opportunities and threats. From a media strategy perspective, the analysis of competitor collateral is essential for launching effective SEO-driven campaigns. SEO analysis reveals what keywords and approaches work, both for you and your competitors, and which campaigns should receive focus. Analyses also offer you a view into your company’s position in the competitive landscape.

Although in the context of marketing, the word “competitive” suggests focus on “the other” (i.e., the rival), many marketing gurus believe that the heart of any marketing activity begins with the customer. An analysis of competitors helps you to better serve customers. By understanding what customers think competitors do well, you can craft a value proposition for your own company that allows you to shine in the marketplace.

Jeffrey Wilke is the CEO of Worldwide Consumer at Amazon.com Inc. He  advocates , “First of all, I’m focused on customers and not competitors. Competitors’ strategy changes all the time. We don’t want to distract ourselves from customers by obsessing over what competitors are doing or not doing.”

Competitive analysis puts a spotlight on the strengths and weaknesses of competing organizations as well as your own. A detailed review helps uncover potential opportunities. Most significantly, though, you must actually use the collected data in your new campaign to reap the benefits. Otherwise, competitive analysis is just an exercise.

To summarize, competitive analysis enables your organization to do the following:

• Reveal your company’s and your competitors’ strengths and weaknesses
• Identify the path to opportunities for increased competitive advantage
• Help the entire company to understand the competitive landscape
• Contribute to defining your value proposition (that is, help you differentiate from competitors)
• Inform strategic planning

The Parts of a Competitive Analysis Template

• A competitive analysis template helps ensure that you store captured information. It can also ensure that analysis is consistent from year to year. Above all, using a template guarantees that your primary efforts are put toward gathering and evaluating information, not into deciding what criteria to study and how to format notes.

Templates may have a specific focus. For example, for online and social media strategy, a template may list all social media platforms and each company’s number of followers. CA templates generally include the following sections:

1. Company Information:

• The overview and profile provide general information about your company and its competitors.
• Profiled competitors are usually direct competitors: those who offer a comparable product or service in the same area. A review of indirect competitors (those who offer a slightly different product or service that could substitute for yours) provides clues to potential direct competition or new opportunities for your business.
• Background information on a competitor may include the location of their head office, the number of employees, recent acquisitions, Securities and Exchange Commission (SEC) filings, and the names of key staff members.
• This section also includes the company’s mission statement, slogan, tagline, and main value proposition.

2. Product Information:

• The product and service portion of this section describes the products and services offered.
• Pricing details include list prices for key products and services.
• Distribution channel details include information about affiliates, retailers, and wholesalers.

3. Market Information:

The target market (personas) area of this section looks at collateral and social media to determine the competitor’s target audience. You can combine this information into customer personas . Target audience information prepares you for when customers leave your competitors.

• Reviewing online presence is key today. Note all of your competitors’ social media channels and web pages. Also, document any other web pages where competitors are referenced.
• Understanding the context of social media channels can help you grasp the essence of a target market. For example, LinkedIn is aimed at professionals.
• Consider the brand messaging and tone on social media. Cultivate your company’s own voice.
• Market share is expressed as a percentage of the business that the company owns. Some marketing specialists think that knowing competitor market share is unnecessary. They believe you should focus on your own market share.

4. SWOT Analysis :

• SWOT stands for strengths, weaknesses, opportunities, and threats. Perform a SWOT analysis to identify what competitors are doing right, and what customers are complaining about. Also, you can assess how well a competitor is achieving their goals based on their apparent positioning. Use a competitor’s weaknesses to understand how you can fill gaps to make their customers your customers.

5. Competitive Advantage:

• Competitive advantage boils down to why a customer likes them better. In other words, what’s unique about the product or service that draws customers?

How to Find Market Information to Complete Competitive Analysis Templates

Today’s digital world makes much of competitive analysis easier. Nevertheless, don’t discount the value of other paths to help you learn about your industry and niche. Visit competitor locations, talk to their customers, look at printed collateral (such as brochures, form mailers, trade shows, newsletters, and bulletins), and talk to your competitors. The following list includes some of the main methods for finding company information:

• Google: Search with pertinent keywords.
• LinkedIn: This site offers information on company size, locations, hiring, and key personnel.
• Yahoo Finance: Check this for financial background on organizations.
• AngelList: This resource lists startups, investors, and job openings at startups.
• Crunchbase : This outlines new products and companies and their investments.
• Alexa, SimilarWeb, and Other Online Tools: Use web search tools to find the traffic on keywords, backlinks, and more.
• Hoover and Manta: Find organization financial and structural information.
• SEC Filings: Peruse SEC corporate filings for key information about a company’s financial endeavors and financial health.
• Purchased Data: Buy database collections of consumer and corporate data.
• Website , YouTube, and Facebook Comments: Discover what users and customers really think about your products and services as well as those of your competitors.

Social Media and Web Research

Very few, if any, businesses can excel today without some social media presence. Consider these tips when reviewing social media strategy:

• Brick-and-mortar establishments may be different from online competition.
• Backlinks are pages that link to other businesses’ pages, but not yours. Backlink analysis helps you gain links to your page from important sites.
• Keyword gap analysis highlights keywords you don’t currently have on your site that rank well for other competitors.
• Consider the brand story, and note which social media channels the site supports.
• Keep in mind that your actual product or service competitors may differ from your SEO competitors because of paid ads. It’s possible that the brick-and-mortar competitor is less important than the online competitor. For SEO research, survey domain authority, the keywords that attract traffic, and the amount of traffic for each of those keywords.

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The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more. 

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Top 20 Competitive Analysis Templates To Turn Corporate Challenges Into Opportunities

Kritika Saini

Sun Tzu, a Chinese military strategist, traditionally credited as the author of “The Art of War”, once said:

If you know yourself but not the enemy, for every victory gained, you will also suffer a defeat. 

In a corporate context, this statement signifies that only knowing your business will keep you trapped in a never-ending war for market share. However, by understanding your “enemy” - the competitors, you’ll be able to outwit them and succeed with profit, revenue, and customer loyalty. 

But knowing your competition can be tricky, as most of the data is either too diverse or ridiculously difficult to interpret. But hold your horses! Because this is where a competitive analysis framework steps in. 

Competitive analysis - Intelligent decisions that deliver

Competitive analysis is a strategy that helps you identify major competitors and examine their products, sales, and marketing strategies. With this tool, you can comprehend the competition’s strengths and weaknesses compared to yours and create a solid business strategy to beat them. 

Therefore, by implementing competitive analysis, you can stay on top of the market trends and ensure that your business is constantly meeting and exceeding industry standards. 

The concept might seem simple, but the process is complicated. A competitive analysis encompasses a whole range of metrics and disciplines. But their importance depends on the type of industry and business you have. 

So to help you create an all-inclusive competitive analysis process for your business, we have shared seven key steps. 

1. Determine your competitors

First, to compare your data accurately, you need to research the potential competitors. You can divide the competitors into two categories - direct and indirect. Ideally, it would be correct to pick two to three direct competitors who share similar attributes such as market size, product/service, business model, operational process, and target market. 

2. Design a competitive overview

Analyze your competitors’ complete product line and the quality of service they offer. Take a note of their pricing, discounts offered, type of sales, cost provision, and attributes or features that make them superior to your firm. 

3. Elucidate the competition’s target audience

Notice the type of customers your competition has by looking at their marketing messages and published content. Also, think about the target segments they pursue and how they personalize the messages for each segment. Additionally, you can design buyer personas based on this segmentation. 

4. Include the competition’s pricing

Before pricing your product, it is critical to understand how much your competition is charging for a similar product or service, any perks/discounts they offer, and other factors that affect their prices. 

5. Outline their marketing strategy

Analyze your competition’s online and offline marketing strategies such as blogs, whitepapers, videos, webinars, print marketing, social media, CTA rate, events, and more. Also, measure the quality of content they are offering to the customers. After a solid understanding of their marketing moves, check if they are working for them or not. 

6. Define their competitive advantage

This step decides whether or not you can rise above your competition. Measure their competence based on factors such as service quality, price, target market, location, company history, and more. Your goal here is to illustrate how you have an edge over them. 

7. Summarize each competitor’s strengths and weaknesses

This is the final step where you have to prepare a summary report depicting a comparison between all your competitors’ strengths and weaknesses. This information will help you determine who your business can outperform. 

Gathering, organizing, and demonstrating the competitive analysis findings is a primitive step in this process. However, putting the data into the real world by communicating it with the decision-makers in your company is the final goal. And to help you run a complete and effective competitive analysis, we present our 20 ready-to-use templates. Let’s dive in!

This template will help you outdo your competitors and hold your customers’ attention by creating a robust competitive analysis report. The template features 50 well-crafted slides. So download and make the desired changes. 

Download Competitive Market Analysis PowerPoint Presentation

You can design a dominant marketing strategy for your business with this competitive analysis template. The slides are created by our team of professionals. So download it instantly!

Download Strategic Competitive Analysis PowerPoint Presentation Slides

Get your analysts on board and establish an invigorating competitive analysis report to get an edge over your rivals. The design is easy to edit. So grab it right away!

Download Competitive Analysis Report PowerPoint Presentation Slides

New or established business owners can pick this template to analyze their competition and improve their products and services. You can make the most out of this template by incorporating it into your existing presentation. So download it and make the desired changes.

Download Competitive Analysis Module PowerPoint Presentation Slides

Assimilate the various competitive analysis methods such as SWOT analysis, Porter’s five forces, strategic group analysis, growth-share matrix, and more with this well-researched template. Download it immediately!

Download Competitive Analysis Methods And Strategy PowerPoint Template 

Chart out all your strategies and competitive advantages, and share them with your business partners using this 55-slide template. The design hosts a plethora of features, of which flexibility tops the list. So download it and edit as per your requirement. 

Download Competitive Analysis PowerPoint Presentation Slides

This template will help you figure out what your competition is doing better. Additionally, it can assist you in researching and evaluating the companies that offer similar products or services. Download now!

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Share a robust market positioning, product development, and business strategy with this lucrative competitor analysis template. You can easily change the theme of this template as per your business brand. Download it and make desired modifications!

Download Competitor Analysis Market Positioning Strategy Template 

Lay hands on potential growth opportunities by effectively evaluating your competition brands with this well-structured competitor analysis template. The presentation features 46 exclusive slides. So grab it right away!

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Guide your market analysis by concentrating on specific information with this organized framework template. The design can be used to include a comparison between the competitor’s positioning, ranking, revenue, market share, and more. So download now!

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Template 11

Pick this intelligent tool to illustrate a comparison between you and the competitor organization. The design can be easily edited. So download and enhance your business strategy. 

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Template 12

Select this industry analysis tool template to compare the characteristics of multiple brands with your market segment and identify the differences, strengths, and more. Download instantly and use this matrix to your advantage. 

Download Competitive Analysis Matrix Sample 

Template 13

This template will help you identify how well your competition’s social strategy is working. Additionally, you will be able to classify the gaps in your company’s social media strategy. So download it without any delay!

Download Website Social Media Statistics Template 

Template 14

This is another creative, competitive analysis template with visually appealing smart art. So download it and captivate your audience straight away!

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Template 15

Document your findings in this competitive analysis template and share how your research communicates your business goals, initiatives, and tactical work. Download it and easily edit as per your data. 

Download Competitive Analysis PowerPoint Slide Presentation Tips

Template 16

Evaluate your rivals on factors such as target customer, key benefits, price, and value proposition with this ready-to-use template. You can conveniently replace the figures with your conclusion. So grab it without any delay!

Download Competitive Analysis PPT PowerPoint Presentation

Template 17

Visual content is easier to remember. Therefore, download this innovative bundle and awaken the audience about your company’s USP. Download, edit, and share!

Download Competitive Analysis Chart Template

Template 18

This template highlights the six competitive analysis tools, including organic traffic, PPC advertising, customer demographics, new customer segment, web analytics, and more. So download it and get started. 

Download 6 Tools Of Website Competitive Analysis

Template 19

Companies who wish to improve their business can utilize this template in their research and planning phase. You can also use it to identify your competitor’s reactivity, hostility, strategies, and goals. Download right now!

Download Competitive Analysis Showing Competitors Templates

Template 20

Pick this competitive analysis template that presents the annual data with a line chart. The design can be smoothly rearranged without any hassle. So download and intrigue your team members. 

Download Annual Competitive Analysis Line Chart

Wrapping up

Competitive analysis is an ongoing process. But don’t just keep staring at the competitor’s drawing board. Analyze your brand too. Accept your weaknesses, embrace your strengths, and avail incoming opportunities. And to fill the gaps with your solutions, you can use our handpicked templates and skillfully transcend the demanding business environment. 

P.S: Want to navigate the right path for your business? Check out our collection of SWOT analysis templates in this blog.  

Related posts:

• 15 Best Competitive Intelligence Templates To Drive Sound Strategic Decisions
• Top 11 Competitive Matrix Templates To Uncover Opportunities And Threats; Make Your Position Strong
• Top 10 SWOT Analysis Google Slides Templates For Business Success
• Force Field Analysis: Guide, PPT Templates, and More

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Competitor Analysis PowerPoint Templates For Presentations:

The Competitor Analysis PowerPoint templates go beyond traditional static slides to make your professional presentations stand out. Given the sleek design and customized features, they can be used as PowerPoint as well as  Google Slides templates . Inculcated with visually appealing unique and creative designs, the templates will double your presentation value in front of your audience. You can browse through a vast library of Competitor Analysis Google Slides templates,  PowerPoint themes  and  backgrounds  to stand out in your next presentation.

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What is a competitor analysis powerpoint template.

A Competitor Analysis PowerPoint template is a ready-made presentation template that provides a structured framework for creating professional Competitor Analysis presentations. The Competitor Analysis PPT presentation template includes design elements, layouts, and fonts that you can customize to fit your content and brand.

How To Choose The Best Competitor Analysis Presentation Templates?

Keep the following points in mind while choosing a Competitor Analysis Presentation template for PowerPoint (PPT) or Google Slides:

• Understand your presentation goals and objectives.
• Make sure the Competitor Analysis template aligns with your visual needs and appeal.
• Ensure the template is versatile enough to adapt to various types of content.
• Ensure the template is easily customizable.

Are Competitor Analysis PowerPoint Templates Compatible With Google Slides?

Yes, all our Competitor Analysis presentation templates are compatible and can be used as Competitor Analysis Google Slides templates.

What Are The Advantages Of Competitor Analysis Presentation Templates?

Competitor Analysis PPT presentation templates can be beneficial because they:

• Add multiple visual and aesthetic layers to your slides.
• Ensure that complex information, insights and data is presented in a simplistic way.
• Enhance the overall visual appeal of the content.
• Save you a lot of time as you don’t have to start editing from scratch.
• Improve the professional outlook of your presentation.

Can I Edit The Elements In Competitor Analysis PowerPoint Templates?

Yes, our Competitor Analysis PowerPoint and Google Slides templates are fully editable. You can easily modify the individual elements including icons, fonts, colors, etc. while making your presentations using  professional PowerPoint templates .

How To Download Competitor Analysis PowerPoint Templates For Presentations?

To download Competitor Analysis presentation templates, you can follow these steps:

• Select the resolution (16*9 or 4*3).
• Select the format you want to download the Competitor Analysis template in (Google Slides or PowerPoint).
• Make the payment (SlideUpLift has a collection of paid as well as free Competitor Analysis PowerPoint templates).
• You can download the file or open it in Google Slides.

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Blog Marketing How to Create a Competitor Analysis Report (with Examples)

How to Create a Competitor Analysis Report (with Examples)

Written by: Midori Nediger Nov 09, 2023

Your business will always have competition.

And if you don’t know what that competition is up to, you could be missing out on huge opportunities.

That’s why a competitive analysis is so crucial to your success as a business. It gives you the tools to quickly adapt to any changes in the competitive landscape and potentially capitalize on industry trends that your competitors haven’t even noticed.

So let’s get some basics out of the way…

What is a competitive analysis report?

A competitive analysis report outlines the strengths and weaknesses of your competitors compared to those of your own business.

Typically, a competitive analysis report will contain:

• A description of your business’s target market
• Details about the features of your product compared to your competitors’ products
• A breakdown of current and projected market share, sales, and revenues
• Comparisons of pricing models
• An analysis of marketing strategy and social media strategy
• A description of customer ratings of the features of each competitor

Whether you’re a startup trying to break into the marketplace , a consultant trying to get results for your client, or an established company looking to cement your foothold against the competition, a well-researched competitive analysis gives you the tools you need to make strategic decisions.

Your competitive analysis should inform your marketing plan , your business plan , your consultant report and every part of your high-level business strategy.

But how do you actually create a competitive analysis report?

How to make competitor analysis report :

• Start with a competitor overview
• Conduct market research to uncover customer personas and industry trends
• Compare product features in a feature comparison matrix
• Summarize your strengths and weaknesses with a SWOT analysis
• Show where you fit in the competitive landscape
• Use a competitor analysis template for a professional look and feel

The level of detail you include in each section of your competitive analysis report will vary depending on the stage of your business growth and your goals. For example, a startup might create a report that focuses on market research, while an established business might dive into detail on an emerging competitor.

But let’s talk about the parts of a competitive analysis that every report should include.

1. Start with a competitor overview

A strong report shows exactly what a company must out-compete to be successful.

Meaning you must audit any product or service that currently solves the problem your business is trying to solve for customers and write a quick profile for each competitor.

Like the template below, each competitor profile might include:

• The company’s revenue and market share
• The company’s size and information about their management team
• A broad description of the company’s strengths and weaknesses
• An overview of how the company is perceived by customers

This overview will help your readers get a big-picture view of the market landscape.

2. Conduct market research to uncover customer personas and industry trends

You can’t create a competitive analysis report without doing extensive market research , which is all about gathering information to understand your customers, identify opportunities to grow, and recognize trends in the industry.

This research can help you put together the customer personas that will guide business and marketing decisions down the line, and allow you to plan for any shifts that might disrupt the marketplace.

You can conduct primary market research, with:

• Customer interviews
• Online surveys or questionnaires
• In-person focus groups
• Purchasing a competitor product to study packaging and delivery experience

Or secondary market research, by:

• Reading company records
• Examining the current economic conditions
• Researching relevant technological developments

When assembling your market research you may just want provide a high-level summary of the industry trends, like this competitor analysis example shows:

Or you may want to dive into detail on the demographics of a particular consumer segment, like this:

But if you’re a consultant or advisor struggling to get buy-in from skeptical stakeholders, the report below would be ideal. Covering everything from market forecasts to consumer profiles, it can help you get clients and decision-makers on board.

3. Compare product features in a feature comparison matrix

The feature comparison is arguably the most important part of the competitive analysis. Breaking down your product and your competitors’ products feature-by-feature will allow you to see what really sets everyone apart.

In addition to specific product features, here are some attributes that you might include in a feature comparison matrix:

• Product quality
• Number of features
• Ease of use
• Customer support
• Brand/style/image

The most common format for a features analysis is a simple matrix with you and your competitors along one side and all of the relevant features along the other. You can check off or rate how you perform in each area:

But these tables can get pretty long. Another approach is to focus on the things that provide the most value to the user, like in this competitor analysis example from Mint. It only includes ease of use, costs, and benefits:

If you want to visualize your comparisons in an engaging way, you could use a comparison infographic . 

Great resources for this section of your competitive analysis report are product rating sites like Capterra and G2Crowd . They’ll give you an unbiased view of your company and your competitors.

And as with any market research, it’s critical that you speak with real people who use your product and your competitors’ products. That’s the only way to get an accurate picture of how your target customers rate the competition .

4. Summarize your strengths and weaknesses in a SWOT analysis

When you’re conducting research for your competitive analysis, it’s going to be messy. You’ll have a lot of data and it’ll be hard for an outsider to understand.

That’s what makes the SWOT analysis so essential.

A SWOT analysis is a framework for evaluating your competitive position by listing your key strengths, weaknesses, opportunities, and threats.

It can act like a short summary of the rest of your competitive analysis report for anyone who doesn’t have time to dig into the details.

Click the template above to enter our online SWOT analysis maker tool. Customize the template to your liking–no design no-how required.

Here are some questions to kickstart your SWOT analysis:

• Strengths: What are we doing really well (in terms of marketing, products, sales, branding, technology, etc.)?
• Weaknesses: What are we struggling with? What’s holding us back?
• Opportunities: What’s the weakest area for our biggest competitor? Are there any gaps in the market that aren’t current being addressed? What has recently changed in our business or the market?
• Threats: What is our biggest competitor doing much better than us? What new products/features are they working on? What problems aren’t we currently addressing?

In your report, you could arrange your SWOT analysis in a simple list, but it can be helpful to use color-coded quadrants, like the competitor analysis example below. Note how each quadrant is paired with an icon:

5. Show where you fit in the competitive landscape

After summarizing your strengths, weaknesses, opportunities, and threats, it’s time to look at the bigger picture. It’s time to figure out where every major competitor currently fits into the competitive landscape.

The most popular way of doing this is to identify the two dimensions that are most important for being competitive in your industry and plot them on a matrix, like this one from the Boston Consulting Group:

And this one from G2 Crowd (which looks at market presence and customer satisfaction):

You may want to focus on where you fit in the market landscape based on your own biggest strengths and weaknesses, or the biggest threats and opportunities you identified in the SWOT analysis.

Or, it may be enough just to summarize in words the features and benefits that set your apart from your competitors (which is a great way to end your report on a high note).

Competitor analysis examples for strategic planning

Let’s delve into some competitor analysis examples that can empower your organization to navigate the market effectively.

1. Competitor analysis example for marketing specialists

Imagine this: You are a Marketing Specialist and your goal is to establish a strong online presence and attract a diverse user base. However, you face stiff competition from established players in the market. Here are some things you should look into when doing your competitor analysis:

Competitor analysis focus:

• SEO strategies: Analyze competitors’ websites to understand their SEO strategies. Identify high-ranking keywords, backlink strategies, and content optimization techniques . Alternatively, if you’re running a local business, you might want to analyze and scrape Google Maps listings to better assess how companies are optimizing Google My Business to generate leads.
• Social media engagement: Examine competitors’ social media presence. Evaluate the type of content that garners engagement, the frequency of posts, and audience interactions.
• Online advertising: Investigate competitors’ online advertising campaigns. Are they leveraging Google Ads, social media ads, or other platforms? Assess the messaging, visuals, and targeting criteria.
• Content marketing: Scrutinize competitors’ content marketing efforts. Identify the topics that resonate with their audience, the formats they use (blogs, videos, infographics), and the platforms they prioritize.

Here’s a SWOT analysis template to help you get started:

2. Competitor analysis example for SME business development managers

Imagine this: As the business development manager for a medium sized start up, you are tasked with expanding the client base. The market is crowded with similar service providers, and differentiation is key. When doing your competitor analysis report, look into:

• Client testimonials and case studies: Explore competitors’ websites for client testimonials and case studies. Identify success stories and areas where clients express satisfaction or dissatisfaction.
• Service offerings: Analyze the range of services offered by competitors. Identify gaps in their offerings or areas where you can provide additional value to clients.
• Pricing models: Investigate competitors’ pricing structures. Are they offering packages, subscription models, or customized solutions? Determine whether there’s room for a more competitive pricing strategy .
• Partnerships and collaborations: Explore potential partnerships or collaborations that competitors have formed. This can provide insights into untapped markets or innovative service delivery methods.

Here’s a competitor analysis comparison chart template that you could use:

3. Competitor analysis example for product managers

Imagine this: You are a Product Manager for a consumer electronics company tasked with improving your company’s products and services. The market is buzzing with innovation, and staying ahead requires a deep understanding of competitor products.

• Feature comparison: Conduct a detailed feature-by-feature comparison of your product with competitors. Identify unique features that set your product apart and areas where you can enhance or differentiate.
• User experience (UX): Evaluate the user experience of competitors’ products. Analyze customer reviews, app ratings, and usability feedback to understand pain points and areas for improvement.
• Technological advancements: Investigate the technological capabilities of competitors. Are they integrating AI, IoT, or other cutting-edge technologies? Assess whether there are emerging technologies you can leverage.
• Product lifecycle management: Examine competitors’ product release cycles. Identify patterns in their product launches and assess whether there are opportunities for strategic timing or gap exploitation.

To help you get started, use this competitive analysis report template to identify the strengths, weaknesses, opportunities and threats of the product or service

How to present a competitor analysis

Presenting a competitor analysis effectively involves organizing and communicating information about your competitors in a clear and concise manner. Here’s a step-by-step guide on how to present a competitor analysis:

• Introduction: Start with a brief introduction to set the stage. Outline the purpose of the competitor analysis and its significance in the current market context.
• Competitor identification: Clearly list and identify the main competitors. Include both direct and indirect competitors. Briefly describe each competitor’s core business and market presence.
• Key metrics and performance: Present key metrics and performance indicators for each competitor. This may include market share, revenue, growth rate, and any other relevant quantitative data.
• SWOT analysis: Conduct a concise SWOT analysis for each competitor. Summarize their strengths, weaknesses, opportunities, and threats. Use a simple visual representation if possible.
• Market positioning: Discuss how each competitor is positioned in the market. This could include their target audience, unique selling propositions, and any specific market niches they occupy. Also, focus on finding keywords , as your competitor’s targeted keywords are the main source of information on their online market performance.
• Strategic moves: Highlight recent strategic moves made by your competitors. This could include product launches, partnerships, mergers, acquisitions, or changes in pricing strategy. Discuss how these moves impact the competitive landscape.
• Recommendations and implications: Based on the analysis, provide recommendations and implications for your company. Identify opportunities to capitalize on competitors’ weaknesses and outline potential threats that need to be addressed. Discuss any adjustments to your own strategy that may be necessary in response to the competitive landscape.

3 tips to improve your competitive analysis report design

How you design your competitive analysis report can have a significant impact on your business success. The right report design can inspire stakeholders to take action based on your findings, while a mediocre design may reflect poorly on your hard work.

Here are a few report design best practices to keep in mind when designing your competitive analysis report:

• Start with a competitive analysis report template
• Keep core design elements like colors and fonts consistent
• Use visuals to summarize important information and keep your audience engaged

1. Start with a competitor analysis template

The quickest way to lose the confidence of your stakeholders is to present a messy, amateur report design. Besides distracting from the content of the report, it might even put your credibility at risk.

Starting with a pre-designed competitor analysis template, like the one below, takes almost all of the design work out of the mix so you can focus on the content (while still impressing your stakeholders).

And if you’re a consultant competing for a project, a pre-designed template may just give you the edge you need to land that client.

Click on any of our templates; you’ll enter our online drag and drop report maker tool. No design know-how required.

2. Keep core design elements like colors and fonts consistent

If you take a look at the competitor analysis template below, you might notice that the designer has switched up the layout from page to page, but many of the other design elements are kept consistent.

That consistency helps the report design feel cohesive while making it easier for readers to quickly skim for key pieces of information.

Here are a few quick guidelines for keeping important design elements consistent:

• Use the same color scheme throughout your report (with one highlight color to draw attention to key takeaways and important numbers)
• Use the same font styles for your headers, subheaders, and body text (with no more than 2-3 font styles per report)
• Use the same style of visuals throughout your report (like flat icons or illustrated icons… but not both)

3. Use visuals to summarize important information and keep your audience engaged

The challenge with a competitive analysis report is that you collect heaps of background research, and you have to condense it into a brief report that your client will actually read.

And written summaries will only get you so far.

Visuals like charts and tables are a much better way to communicate a lot of research quickly and concisely, as seen in the market research summary below.

Even lists can be made more engaging and informative by spacing out list items and giving more emphasis to headers:

The more you can replace descriptive paragraphs and long lists with thoughtful visuals, the more your readers will thank you.

A competitive analysis will allow you to think up effective strategies to battle your competition and establish yourself in your target market.

And a report that communicates the findings of your competitive analysis will ensure stakeholders are on board and in the know.

Now that you know how to design a competitive analysis report, you’re ready to get started:

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10 Free Competitive Analysis Templates in Excel and ClickUp

Vivian Tejeda

ClickUp Contributor

February 13, 2024

The world moves fast. And chances are, so does your competition. 

What’s a team that wants to stay competitive to do? That’s right. You probably know what I’m about to say.

One of the best ways to know what your next best step should be is to work through a competitive analysis. This ensures that you are taking a holistic view of your market and the competitors in it.

To help you with this, check out the list of 10 free competitive analysis templates for Excel and ClickUp. These templates make it simple to track, compare, and learn from your competitors , giving you the edge you need to be the best. 🥇

But first, of course, let’s start with a clear definition.

What makes a good competitive analysis template?

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What is a Competitive Analysis Template?

A competitive analysis template is a ready-to-use document, spreadsheet, slide deck, or task list that’s designed to help you gather and analyze information about your competitors.

By looking at the different aspects of another business—like products, funding, market share, pricing, and marketing strategies—a competitive analysis template lets you record insightful information. These templates provide board members, leadership teams, or individual contributors with a sortable and easy-to-digest report on your competitors.

This valuable knowledge then helps you make better decisions and plan your own business strategies around your competition.

A good competitive analysis template is clear, easy to use, and comprehensive. It should include relevant categories and fields that allow you to collect and compare information and gather the pros and cons of your competitors. 

A useful template should be adaptable to your specific industry and your target audience. It’s always a plus when your competitive analysis is visually appealing , though that’s not necessarily a requirement. 

You do want to make sure your analysis is organized and that’s where a template saves you tons of time. Ultimately, a high-quality competitive analysis template lets you gain valuable insights into your competition and supports informed decision-making for your business’s growth and success.

10 Free Competitive Analysis Templates

Competitive analysis is valuable for businesses looking to get ahead in their industry and learn about their direct competitors. By using these free Excel and ClickUp templates, you’ll be on your way to understanding your competition and making smarter decisions that boost your business.

Here’s a list of some of our best competitive analysis templates to start using today.

Try out ClickUp’s Competitive Analysis Whiteboard Template ! The elements can be freely added, modified, and positioned in this interactive view. Based on your set metric, each quadrant depicts how each element performs. It even includes a legend for each quadrant. 

Use this comprehensive template to stay informed about their competitors’ strengths, weaknesses, and strategies. It’s also possible to identify areas where teams excel and areas for improvement by tracking key metrics, such as market share and product offerings. 

For example, the marketing team could use this template to compare social media engagement between competitors.

With two statuses and one view, this analysis template helps you investigate your main competitors to learn more about their goods, sales, and marketing strategies as a way to gain market share. 

Use ClickUp’s Competitive Analysis Pricing Template to make data-driven decisions about your own pricing models, ensuring you remain competitive while maximizing profit. A retail business, for example, could monitor competitors’ discounts and promotions to optimize its own pricing strategy.

Track your competitor’s products! 

With ClickUp’s Competitive Tracking Template , teams monitor competitors’ activities and progress over time. By staying up-to-date on competitors’ product launches, marketing campaigns, and customer feedback, adapting their strategies to stay ahead becomes that much easier. 

Once you create it as a shared doc, the whole team is able to stay informed on what products are currently out there. For example, a software development team might track rival software updates to ensure their product is able to compete.

How well does your product measure up in the market? Try a competitor analysis complete with matrices that help you visualize where you stand in the market.

The Competitive Market Analysis Template is designed to help teams spot trends and use the information to come up with innovative products or services. A startup, for example, might use this template to identify an underserved customer segment and create a targeted offering. It’s also important to detail your direct and indirect competitors.

Organically ranking in search engine results pages is one of the most cost-effective ways to gather leads, build brand awareness, and grow your market share! 

Try ClickUp’s SEO Competitor Analysis Template out to improve your own SEO efforts and drive more organic traffic to your product website. A content marketing team could use this template to identify high-performing keywords and create engaging SEO-friendly content—giving you a competitive advantage.

This way, you ensure your keyword strategy is organized and you keep track of all of your content creation efforts in one place for all your SWOT analysis .

ClickUp’s Comparison Matrix Template enables teams to compare multiple competitors across various factors in a visually appealing matrix format for detailed SWOT analysis.

Maybe you need to compare multiple competitors across a handful of factors in a way that’s visually appealing and easy to digest. If so, the ClickUp Comparison Matrix is the perfect template for you. 

Make informed strategic decisions by identifying competitor weaknesses. For example, a sales team might use this template to identify areas where their product outshines the competition , allowing them to emphasize those features during sales pitches.

Check out these product comparison templates !

This Product Features Matrix Template by ClickUp helps teams compare their products or services with those of their competitors. By highlighting key features, benefits, and pricing, teams can better understand their position in the market and make necessary adjustments. 

A software company, for example, could use this template to compare the features and functionality of competing applications. This gives you a competitive advantage across your direct and indirect competitors so you better identify market trends.

If you’re looking for more examples, check out our list of the best Matrix templates !

ClickUp’s Comparative Market Analysis Template is designed to compare the performance of various products, services, or strategies against predetermined criteria for the ultimate competitor analysis.

Use this information to identify your competitive advantage and the most effective approaches and make data-driven decisions. A product development team could use this template to evaluate and compare prototype designs before selecting the final version.

Additionally, a Comparative Market Analysis (CMA) template is helpful for tasks like determining a house’s value using recently sold, comparable properties.

This Excel-based template from Template.net offers a familiar and easily customizable format for teams looking to analyze their competition. By tracking competitors’ data in Excel, teams use built-in features like charts and pivot tables to visualize and analyze their findings. 

A finance team might use this template to compare key financial metrics of competitors, such as revenue growth or profit margins. But that’s only one example— keep in mind that Excel is flexible . 

This PowerPoint competitive analysis template helps teams present their target market findings in a visually appealing and digestible format. 

By transforming raw data into engaging presentations, teams communicate their insights with much more clarity. A management team, for example, could use this template to showcase the competitive landscape during a strategic planning meeting without spending hours in front of a computer creating a presentation from scratch.

Related: Balanced Scorecard Templates

What’s so great about running a competitive analysis as part of your greater business strategy? 

You learn a lot more about your market

Competitor analysis helps teams understand their industry and target market better. This knowledge equips them with the information they need to come up with a strong plan of action. 

For example—through a competitive analysis—a software company might identify trends in customer preferences, helping them align their product with the demands of the market. 🎯

It uncovers better opportunities for your business

By examining competitors’ strengths and weaknesses, teams uncover potential opportunities for growth and expansion . This process may reveal gaps in competitors’ offerings , which means you’ve just uncovered a chance to introduce a unique solution. 

For instance, a fitness app developer could discover that rivals lack comprehensive nutrition tracking, thus deciding to incorporate this feature into their app and highlight it as a feature that sets them apart. 

It can drive the quality of your products or business strategies

Teams analyzing competitors’ products and services refine their own offerings and set themselves apart. Why is this? Studying competitors enables them to identify best practices and innovative features. From there, it’s just a question of adding them to your own products. 

 A clothing retailer, for example, might observe that a competitor offers personalized style recommendations through a style quiz and decides to implement a similar experience to enhance their customers’ experience. 

Knowing your competition’s strategies and tactics gives you an edge, no doubt. Gaining insights from competitive landscape templates allows teams to develop better strategies across multiple aspects of their business. 

By understanding the competitive landscape, teams make more informed decisions on marketing, product development, pricing, and customer engagement. Strategies around customer engagement, sales and distribution, and even marketing and advertising are all improvable with a thorough competitive analysis.

You create more informed goals and benchmarks

With a competitive analysis template in tow, teams have an easier time benchmarking their performance against current market standards. The comparative nature of a competitive analysis allows teams to set realistic goals and measure progress against those goals. 

As an example, a digital marketing agency could evaluate its competitors’ client retention rates and set targets to surpass them, ultimately driving business growth. 📈

Where is your brand positioning in relation to your competitors and your overall target audience? It’s a critical question that a competitive analysis helps you answer clearly. By understanding the unique selling points of competing brands, teams are able to emphasize their own strengths and develop a compelling brand identity. 

For example, an eco-friendly cosmetic company could highlight its sustainable practices and natural ingredients to differentiate itself from rivals after finding out that no one else in the cosmetic industry is using this angle. 

Anticipate Your Competitor’s Moves

Analyzing competitors helps teams anticipate their moves and stay ahead of the game. The thing about competitive analysis is that it helps teams uncover patterns and potential opportunities. 

This helps teams prepare for potential challenges that may lie ahead, or it may inform how they’ll run their marketing campaigns for Q4. The main benefit of a competitive analysis lies in the seemingly endless possibilities in terms of what you can do with the data you uncover. 

Let’s say you’re a marketing team at a beverage company. You notice a trend toward low-sugar alternatives and develop new product lines just in time for the holiday season, staying ahead of the competition. 

Identify potential partnerships and collaborations

Who doesn’t love mutually beneficial relationships? Competitor analysis templates may reveal opportunities for collaboration with other companies in your industry. 

A competitive analysis framework uncovers competitor strengths that complement your own. For instance, a tech startup specializing in AI-driven analytics could partner with a larger company offering complementary services like B2B data delivery, ultimately expanding its reach and improving its offerings. 🤝

Enhance The Customer Experience

By understanding the strengths and weaknesses of competitors, teams first have to identify areas of improvement to then be able to enhance the customer experience.  

For example, a product team for a subscription box service might learn that competitors have more efficient shipping processes, prompting them to streamline their own logistics to ensure timely deliveries and satisfied customers. 

Track Competitors with Competitive Analysis Templates

Competitive analysis is a crucial tool for any business looking to stay ahead of the game. By using one of these 10 templates, you get major insights into your competition and the market, allowing you to make more informed decisions about your own products and services.

There’s nothing more valuable than information about your direct competitors, so why not get tracking to get that competitive advantage?

Start identifying areas for improvement and growth, capitalize on new opportunities, and ultimately achieve greater success. So if you haven’t already, consider incorporating these competitive analysis templates into your business strategy—your bottom line will thank you.

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How to Perform a Competitor Analysis (Examples & Templates)

Written by: Masooma Memon

Thorough competitor analysis is a crucial aspect of any marketing plan .

It helps you understand how challenging it could be to crack a market, what strategies could work, and how you can best position your brand.

It can also tell you what strategies won’t work, what the customer’s expectations are and how much they’re willing to pay.

Without it, you likely won’t survive a day in a new market.

You need to study your competition not only when you’re starting out but also periodically after cementing your feet in the market. This way, you can stay on top of your game, consistently growing your market share.

Not sure where to start?

We’ve got an easy, 6-step competitor analysis template for you in this guide. We’ll also share templates to help you document your findings.

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Table of Contents

What is a competitor analysis, the benefits of competitor analysis for businesses, how to conduct a competitor analysis (step-by-step), 10 competitor analysis templates to use right away, ready to try out this competitor analysis template.

Competitor analysis is the strategic research of your competitors to study their strengths and weaknesses.

By taking the time to analyze your current and potential competitors, you can identify areas for improvement. You want to look out for things like their value proposition, product, marketing and sales tactics.

Besides helping you find gaps in the market, studying your competition helps in the following ways:

• Identify ways to outperform your competitors.
• Understand market trends so you can make sure your business is consistently meeting and even exceeding industry standards.
• Learn what your competitors are doing right. This is important for staying relevant in your market and growing your market share.
• Find out how your product is different from other similar products. This helps you improve brand positioning and informs your marketing copy.

A competitor analysis seeks to study all available information on your competitors, including their pricing, differentiators, positioning, product portfolio, strengths and weaknesses.

The steps below will help you uncover all this and more.

Step 1: Create a List of Your Competitors

Chances are you can recall who your competitors are in a breath.

But if you’re new, identifying who your direct and indirect competitors are will take some time.

Keep in mind that direct competitors offer products and services similar to yours, positioning them as a substitute for your business. They also mostly target the same audience.

On the flip side, indirect competitors are businesses that don’t necessarily offer the same product or service. However, their offering can solve the same customer problem that your business solves.

An easy, cost-effective way to identify competitors is by typing in your product type into the Google search bar.

Let’s suppose you have a project management software . A quick Google search on this will turn up names of companies offering the same type of software.

For creating a comprehensive list of competitors, make sure you google synonyms too. This could be a “project management tool” for the example above.

Another useful tactic is to conduct the same research on social media .

Type in what your business does and you’ll see similar business names pop up.

You can also surf hashtags to learn how other companies are using them.

Lastly, if you’re conducting market research interviews , pay attention to the brand names that target buyers mention in their interviews.

Step 2: Study Competitors’ Product Offerings and Market Share

Once you know who your competitors are, start studying them one by one.

Go through their product portfolio. Look at the products they offer, how they position and price them. Record your findings in a worksheet so you can track and analyze the data you’re gathering. Visme allows you to do this quickly and easily.

You can also grab a template from Visme’s template gallery and create a product and pricing sketch for each competitor. This will make it easy for you to visualize individual competitors.

To determine competitors’ market share, use Statista or a similar resource to get your hands on the numbers.

Track and visualize your findings in this template.

Step 3: Perform a SWOT Analysis

A Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis helps you study what competitors are doing to win customers. You can also use it to identify gaps in your market .

For example, let's say a competitor’s customer support team takes pretty long to get back to customers. You can use the information to provide faster customer support and a better experience for customers.

As you hunt for competitors’ strengths and weaknesses, study the following areas:

• Sales strategy
• Brand positioning
• Marketing plan
• Discounts strategy
• Website experience
• Customer support and experience

Running an ecommerce business? Study competitors’ shipping and product return strategies as well.

An effective way to jump-start studying competitors’ strengths, weaknesses and more is through social listening. The goal? To identify what customers are saying about brands on social media channels they use, including chat forums and groups they are a part of.

A similar approach is to study customer reviews. This will help you understand what your competitors’ customers are saying about them.

Are they satisfied with the product quality? Or are they put off by their onboarding process? Do their support requests take long to get answered?

As you go about researching, record your findings in a SWOT analysis template like this one:

If you’re a Visme user, you have the benefit of coordinating your SWOT research efforts with your team.

If you and your business partner are working together on the research work, you can both access and edit the worksheet in Visme at the same time.

To do this, use the Share option from the top right side of your project dashboard in Visme. Select "Share Privately" and add your partner to the project.

From there, you two can collaborate on design , leaving comments for each other.

Step 4: Dig Deeper Into Competitors’ Pricing Strategy

We’ve already mentioned that you need to make notes on how your competitors price their products. But studying their pricing strategy goes deeper.

First, review what discounts competitors offer. Then look at how often they offer discounts.

Studying your competitors’ promo strategies will help you understand how they’re attracting customers and growing sales. It will also give you a good idea of how much the target market is willing to pay and what their expectations are in terms of discounts.

In addition to the manual research to uncover individual competitor pricing, use the same research tools mentioned above — social listening and customer reviews. They'll help identify what customers are saying. Pay attention to how customers respond to the discounts and promotions that competitors run.

Some businesses tend to offer discounts shortly after they launch new products. This can be a turn-off for shoppers who like to shop for the latest collections to stand out from their peers.

Similarly, other businesses extend product deals now and then despite telling customers it’s their last chance to buy.

See if and how that annoys customers and if there’s an opportunity for you to offer something more relevant and unique to the target market.

Step 5: Analyze Competitors’ Marketing Strategy

It’s important to study how competitors are raising brand awareness and moving leads down their marketing funnel .

Begin by identifying where your leading competitors are funneling their resources. Is it PPC they’re investing in? Or are they taking the community-building approach to attract, engage and nurture customers?

Chances are your competitors are big on educating customers, so they’re investing in content marketing .

Also, look at which channels competitors are focusing on. Is it Twitter or Reddit? Or do they have a strong presence on Instagram ?

The answer to this will help you understand where your target audience is present and which marketing channels you should focus on.

Take Clearscope , an SEO content optimization tool, for example. They take an educational approach to their marketing by creating lots of webinar content.

Ahrefs , another SEO tool, on the other hand, is also big on the educational approach. But they create blog content, not webinars.

Step 6: Document Your Research

In this last step, compile all your research in written format.

Create an action plan that includes a tactical list of steps to take. This way, you can discuss and prioritize steps to take with your team. Aim to be concise as you create this competitor analysis document.

If you create a wordy report, nobody will read it. But if you create a document that summarizes your findings and visualizes data in the form of charts and graphs, more people will read and appreciate your hard work.

Want some good news? Visme makes it uber-simple to create easy-to-read graphs and charts . It can help you create an easily shareable and visually engaging analysis document.

Design graphs using templates like the one below:

Alternatively, create new charts in your presentation or report .

All you have to do is to head to Charts & Graphs on the left side of your design dashboard and choose the type of chart you want to create.

From there, Visme gives you a chart to enter data so it can create a custom graph for your project. You can resize the graph you create, tweak its color, animate it and add other interacgive effects.

When you are done designing your document you can easily share it with the rest of your team . Head to the Share button at the top right corner of your design dashboard.

Now select Share Privately from the left side and give permission to team members. Choose whether they can view your work, comment on it, or edit it.

If you prefer to get a link for the work you’ve created, simply grab it from the bottom of the page and share it with your team.

By going into Advanced Settings on the left side, followed by Privacy . You can also allow your team to download the competitor analysis report as a PDF.

And, finally, for the templates that we promised:

1. Retail Store Competitor Analysis Infographic Template

Use this infographic template to record your competitors’ pricing, unique selling proposition (USP), revenue and more.

Since the information is arranged in a table format, you can easily study how each competitor stands against another and how they compare to business.

2. Competitor Analysis Interactive Presentation Template

If you’re looking to pitch some growth ideas to your executive team, this interactive competitor analysis template is for you.

It’s neatly designed so that all information is easy to read.

There are a handful of slides in the template that use tables to compare competitors. You can also always add more slides or remove some to suit your needs.

3. Logistics Firm Competitor Analysis Infographic Template

This is the perfect template for studying and comparing two competitors.

If you prefer, you can also use the beautifully designed template to analyze your business against your leading competitor.

And if need be, you can add another row for comparing another competitor.

4. Edtech Company Competitor Analysis Infographic Template

This is another competitor analysis template to pitch two competitors against one another.

What makes it different from the template above is that it arranges all the comparative pointers at the center. This way, you won’t need to keep looking to the left side to see which pointer you’re studying.

5. Sales Consultant Competitor Analysis Worksheet Template

This is a great template to record findings on each competitor.

By using it, you can easily get a snapshot of each of your competitor’s free and paid products, USP, features, target market and the marketing channels they use.

6. Media and Marketing Agency Competitor Analysis Worksheet Template

This template is perfect for recording not just your competitors’ products, features and pricing but also their SWOT analysis.

Consequently, this competitor analysis template can serve as your readable database with all your research findings.

7. Nonprofit SWOT Analysis Infographic Template

If you’re looking to record your competitor’s strengths, weaknesses, opportunities and threats, then this template is perfect.

And if you’re conducting several competitors’ SWOT analyses, make sure you use this template for each one of them.

8. TrackFast Technologies Sales Battlecard Template

This competitor analysis template is useful for comparing your business with your leading competition.

As well as a comparative table, it also features space to record other essential details such as company overview, key differentiators, customer pain points and benefits.

9. Design Agency Competitor Analysis Worksheet Template

This one is a simple, minimally-designed competitor analysis template for comparing various competitors.

If you need to add another column, you can easily do so by editing the template in Visme.

10. Design Tool Competitor Analysis Infographic Template

Lastly, we’ve got this competitor analysis template.

Its best feature is that the template divides each column into sub-categories, which makes it easy to analyze each aspect.

For example, within the product column, you can easily learn about a competitor’s product features, pricing and USP.

So you see, competitor analysis is critical for tapping into and growing in a market.

But remember, analyzing your competitors and their moves is only part of the task. The other part involves documenting your findings in an easy-to-read and understandable way. This is key to making sure your team implements the findings from the research.

Want to start recording your findings? Sign up for Visme’s document creator for free today and start documenting actionable takeaways.

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About the Author

Masooma Memon is a pizza-loving freelance writer by day and a novel nerd by night. She crafts research-backed, actionable blog posts for SaaS and marketing brands who aim to employ quality content to educate and engage with their audience.

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Competitor Analysis Template

The competitor analysis PowerPoint template is a set of amazing data charts that will easily communicate the ingredients of competitive analysis of a business. A competitive analysis is an approach where you find major competitors and research their products, sales, and marketing strategies. By doing this, you can create solid business strategies that help improve sales and companies' financial status.

The 23 slides of the competitive PowerPoint template were created for exclusive business presentation on the ground of competition and to report the analysis outcome with graphical representations. Competitive analysis is a must practice to understand current market situations and for framing sales and marketing strategies. Competition is termed as the rivalry between companies selling the same product or services with the aim of achieving maximum revenue, market share, or profit. The competition encourages the companies to increase sales, which results in the price drop, improvements in quality, the launch of substitute products, etc.

The competitive analysis PowerPoint template contains many slides of data representations that include:

• An introduction slide with animated PowerPoint objects • Bullet point template for the goal of competitor analysis • SWOT analysis PowerPoint diagram • poster timeline ppt template with detailed text zones • semi-circle arch diagram for competitive analysis • infographics for identifying competitors template • on-page analysis circular diagram • Bar chart ppt for Backlink and PR analysis • infographics for Ranking of Competitors • Pie diagram PowerPoint for competitor Traffic Analysis • Line graph infographic template for Benchmarking Competitors

Features of Competitor Analysis PowerPoint Template

• 100% customizable that enables presenters to reorganize slide elements.
• All slides come with duplicates, offering both white and black backgrounds.
• The different color combinations create distinct looks for the templates.
• The variations in color provide a unique appeal, enhancing audience engagement.You can also check out these: Product Comparison PowerPoint Template Product Comparison Bar Chart Template Competitive Landscape Slide

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How to Write a Competitive Analysis (with 3 free templates)

“It’s not enough that we win; all others must lose.” – Larry Ellison

Personally, I disagree with Larry, and I think that the focus should be on the customer winning. Hopefully that’s often through your product or service offering, but sometimes your competitors can serve customers looking for a solution better than you can. In those cases, I think all parties (your company, your competitor and your customer) are better served by acknowledging that.

In fairness, Larry Ellison is the fifth richest man in the world, so if that’s how you keep score, he has much more credibility than I. On the other hand, he was paraphrasing Genghis Khan with his quote, so I guess it all depends whom you want to emulate with your marketing.

Learning from the competition

But, whether you agree with Larry or me (or even Genghis), I’m sure that we can all see the value in better understanding what competitors are doing.

So you can conduct a competitive analysis for the obvious reasons — to bludgeon the competition and raze their villages. However, you can also conduct a competitive analysis to help you better communicate with your customers about how you can best serve them (and even tell them what you can’t do ) while perhaps honing the fine art of “coopetition.”

Moreover, a competitive analysis is an especially helpful tool to help you craft your value proposition .

Free competitive analysis templates

To help you conduct a competitive analysis, we’ve created a few free templates loosely based on the Summary Competitive Analyses we conduct for our own Research Partners here at MECLABS .

Competitive analysis presentation

For a slight deeper dive, you can use this PowerPoint template.

Download the MECLABS Competitive Analysis Presentation Template

Competitive analysis Excel template

For a more in-depth look at your competitive landscape, this competitive analysis Excel template might be helpful to you.

Download the MECLABS Competitive Analysis Template

  Download the MECLABS Competitive Analysis Template  (Excel 97-2003 Version)

Very simple competitive analysis

If you’re only looking to get a very simple breakdown about your competitive landscape, you can use this simple Word document.

Download the MECLABS Very Simple Competitive Analysis Template

Even better, you can use these documents to communicate at three levels. While the fields aren’t the same in all of them, the PowerPoint and Word templates are meant to be a summary of the Excel template. So, you can use the Excel template to guide your own competitive analysis, the PowerPoint template to present this analysis to key marketing leaders, and the Word document as a memo to senior business leaders who would be less interested in all of the details.

Getting started

Digital marketing makes conducting a competitive analysis easier than it has ever been. While in the past, your best opportunity might have been to dive into the SEC filings of a public company, and perhaps sign up for their mailing list and buy some data from a business information vendor, now much of the information you need to know is publicly available … even metrics.

You can use social media and product review sites to see what customers think of your competitors, as well as obtain some real metrics on how many followers they have. You can also use sites like SimilarWeb  and Alexa to get a very rough (and let me emphasize, very rough) look at the traffic numbers and patterns for your competitors’ sites.

And, don’t overlook the power of search …

“Start the competitive analysis as if you were a potential customer and a run couple of searches with your popular keywords or using keywords that search engines recommend,” said Ana Gabriela Paez, Associate Director of Research, MECLABS.

“Then analyze companies that appear on paid and natural search results. You may not get all of your possible competitors, but you will get those that are working hard to steal traffic from your site. Sometimes companies will focus too much on reviewing their traditional competitors and forget to frequently monitor search results to see if there are new competitors in the mix or potential new substitutes for your product or service.”

That last point Gaby makes is crucial. After all, your competitors aren’t who you think they are, your competitors are who your customers think they are. So, if your goal is to make the best horse-drawn carriage and that is your only focus, you’ll never see that automobile coming.

And, perhaps most importantly, don’t overlook your own efforts. A competitive analysis is of little practical use if you don’t look at your own products and marketing materials with the same inquisitive eye, and then place your findings side by side with your competitors, stand shoulder to shoulder and see how you match up.

And, while you’re standing next to them, if you follow the teachings of Larry Ellison and Genghis Khan, give them a good, hard kick in the shin.

Related Resources

Gather Competitive Intelligence: 5 Tactics to Research Your Marketplace

Prospect Marketing: Nurturing leads lost to competitors

Competitive Messaging: Tell your customers what you can’t do

Online Reviews: How to start discovering your value proposition with Yelp

About Daniel Burstein

Daniel Burstein, Senior Director of Editorial Content, MECLABS. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – digging for actionable information while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

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Categories: Research And Measurement Tags: competitive analysis , competitive messaging , free tools , Value Proposition

Excel template is composed of xml files and there is no xls document in it.

Am I doing something wrong?

Hi @Ugur Ongor ,

We uploaded the original file, which was created as a .xlsx. If you have an older version of Excel, then you might would have some issues. We have now added the template in a .xls file as well, but there may be some functionality lost with the version differences. I hope this helps.

Let me know if there’s something I else I can do to help.

Great post Daniel. Do you have an email address you could send me to get in touch with you? Thanks, Jason

Jason, You can reach me at Editor AT MarketingSherpa DOT com

Ellison once told his sales force that Oracle’s competitive objective was to “cut off their oxygen,” but the quote you attribute to him was stolen from Gore Vidal (“It is not enough to succeed. Others must fail.”) who said it in the late 1970s.

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Very good templates. Any suggestions for technical evaluations of industrial software products? And specially B2B products?

I like these templates very interesting. Please update me with the current ones.

The templates are a fantastic help! Any suggestions or participants occupying the Mobile and or Application Development space?

Thanks for these – very helpful. Do you have any thoughts on the usefulness of a visual competitive mapping vs a more linear competitive analysis? When do you think you should use each one?

Great article!

I think those templates are really good to get a start. But I think competitive intelligence in year 2015 includes a new strong component of monitoring marketing. This necessity comes along with the explosion f marketing channels in the digital world. Its really crucial to keep track of successful campaigns of the competition and to understand what is working within the target audience.

Thanks for reading and commenting Oleksandr. I agree, a competitive analysis isn’t a one-and-done activity. The marketplace is always changing. For example, anyone who conducted an analysis of the grocery marketplace a few months ago would probably be well served by understanding how recent developments change their competitive position in the marketplace.

Peter, I’m a big believer in properly attributing a quote, so thanks for questioning the source.

Based on your comment, I did some further digging, and found this article on Quote Investigator (a website sourced by The New York Times, The Washington Post, and many other publications): http://quoteinvestigator.com/2012/08/06/succeed-fail/

According to the article, the first usage of a pretty similarly phrased idea was in 1959 by Somerset Maugham. Gore Vidal didn’t actually say it (he said the similar “Every time a friend succeeds I die a little.” but in an article by Wilfrid Sheed in The New York Times about Vidal, he uses the similarly phrased idea and credits it to La Rochefoucauld.

And then in 1988 Larry Ellison said, “It is not sufficient that I succeed – all others must fail” and crediting his paraphrase of the quote to Genghis Khan.

While this seems like it’s an authoritative source, I’m not 100% sure if is exactly accurate. I think the big picture is that, while many have had this idea through history, whether the idea started with Genghis Khan, La Rochefoucauld or Somerset Maugham, this is roughly the way Larry Ellison used to subscribe Oracle’s competitive stance.

While I disagree with the extreme nature of this sentiment, I do agree that it is important to keep an eye on your competition. After all, your value proposition is relative to other value propositions in the marketplace and dynamically changes as your competitors’ value propositions change as well.

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Sales Detailed Presentation Outcome Analysis

I. introduction.

Welcome to the Sales Detailed Presentation Outcome Analysis for the presentation conducted on [Date], by our Sales Representative, [Sales Representative Name], to the esteemed executives of [Prospect]. This analysis encapsulates the pivotal moments and the significant outcomes of our comprehensive sales presentation aimed at securing a contract for our IT consulting services.

In this report, we delve into the details of our engagement with [Your Company], shedding light on the prospect's response, the objectives achieved, and the path forward. The insights provided herein will not only help us evaluate the efficacy of our presentation but will also serve as a compass guiding us towards a successful journey in securing this crucial contract.

As we venture through this analysis, we will explore how our presentation stacked up against competitors, understand the objections raised by the prospect and how we adeptly handled them, and grasp the immediate next steps towards realizing our shared goals.

The future of our partnership with [Your Company] hinges on the outcomes of this presentation, and we are optimistic that this analysis will illuminate the path to success, showcasing our commitment to delivering tailored solutions and superior service. Let's dive into the details and harness the lessons learned to navigate towards a prosperous future.

II. Key Findings

A. prospect response.

During the presentation, the prospect displayed high engagement and interest. They asked several insightful questions, indicating a strong desire to understand the proposed solution thoroughly. This was a positive sign of their intent to make an informed decision. The following table summarizes key aspects of the prospect's response:

The prospect's high level of interaction and interest is a strong indication that they are seriously considering our proposal. Their engagement has set a positive tone for the next stages of the sales process.

B. Closing Or Next Steps

The presentation succeeded in achieving a critical milestone in the sales process. The prospect, enthusiastic about our proposed solution, expressed a keen interest in moving forward. They requested a comprehensive proposal and proactively scheduled a follow-up meeting for November 5, 2050, to delve deeper into the contract terms and implementation specifics. This proactive commitment from the prospect demonstrates a strong intent to collaborate, indicating a significant leap toward closing the deal. The next steps are now clearly defined and aligned with the prospect's timeline, setting the stage for a productive partnership.

C. Objection Handling

During the presentation, the prospect raised valid concerns, primarily related to project timelines and potential disruptions during the network upgrade. Our sales representative adeptly addressed these objections by presenting a structured plan and highlighting our team's commitment to minimizing disruptions. This objection-handling process was crucial in reassuring the prospect and aligning their concerns with our proposed solution.

Overall, our effective objection handling helped alleviate the prospect's concerns, building trust and confidence in our ability to address their specific needs. This significantly contributed to the positive outcome of the presentation and the prospect's agreement on the next steps.

D. Feedback And Adaptation

Post-presentation feedback from [Sales Representative Name] and the sales team was overwhelmingly positive. They noted that the prospect's active participation in the discussion was instrumental in building rapport and trust. Specifically, the prospect commended our ability to demystify complex technical concepts, making the presentation highly relatable.

The sales team's feedback emphasized the need to amplify the personalized elements in future presentations, reinforcing the importance of addressing the unique pain points of each prospect. Additionally, it was suggested that we refine our proposal to provide more explicit solutions to address the prospect's concerns.

This feedback will be meticulously incorporated into our approach. We will further tailor our proposal content to align seamlessly with the prospect's specific needs, ensuring that it not only addresses their concerns but also leverages our expertise to deliver an even more compelling solution.

Furthermore, we will consider integrating more interactive elements in future presentations to maintain the high level of engagement and interactivity that was evident during this presentation. This adaptation will be guided by the overarching principle of delivering an experience that is not only informative but also memorable, setting us apart from the competition.

By adapting and incorporating this valuable feedback, we aim to enhance our presentations to an even higher level of excellence, ultimately increasing our chances of successfully securing contracts and exceeding our sales targets.

E. Conversion Rate

The conversion rate is a key performance indicator that reflects the success of the sales presentation in moving the prospect through the sales funnel. In this case, the conversion rate represents the percentage of decision-makers from [Prospect] who expressed a strong interest in moving forward with our services.

The following table illustrates the outcomes of the presentation regarding each key decision-maker:

As shown in the table, three out of the four key decision-makers expressed strong interest in proceeding with our services, indicating a [Rate] conversion rate. This is a highly promising outcome and demonstrates the effectiveness of the presentation in securing buy-in from the prospect's decision-makers.

The high conversion rate is a strong indicator that we are well-positioned to move forward with the sales process, providing a strong foundation for further discussions, proposal development, and, ultimately, securing the IT consulting contract with [Prospect].

F. Content And Presentation Quality

The content of the presentation was not only informative but also tailored with precision to address the specific pain points and objectives of [Prospect]. It effectively articulated how our IT consulting services would align with their business needs, underlining the potential for transformative results.

The visual aids employed, including well-structured slides, compelling infographics, and succinct charts, were not just eye-catching but instrumental in conveying complex technical concepts with exceptional clarity. This visual emphasis enhanced the prospect's understanding of our proposal, making it easier for them to envision the benefits of our solution.

Furthermore, the overall professionalism and poise exhibited during the presentation left an indelible impression on the prospect. The polished delivery and keen attention to detail in our presentation demonstrated our commitment to excellence, reinforcing the prospect's confidence in our capabilities and dedication to delivering a successful project.

In summary, the content and presentation quality went beyond meeting expectations; they set a high standard for conveying our message and showcasing our competence in the most compelling and professional manner possible. This elevated the prospect's perception of our company and the value we bring to the table.

G. Competitive Analysis

In the competitive analysis section, we assessed how our presentation compared to offerings from two other IT consulting firms, referred to as Company A and Company B. The following table summarizes the key factors in the competitive landscape:

Experience : Our company boasts over 15 years of experience in IT consulting, which exceeds both Company A and Company B. This extensive experience positions us as a reliable and seasoned partner.

Track Record : Our track record is impressive, with numerous successful projects similar to the one proposed. This speaks to our ability to deliver results consistently, a factor that stood out against our competitors.

Proposed Solution : We presented a customized solution tailored to [Prospect]'s specific needs. Company A offered an off-the-shelf package, which may not fully address [Prospect]'s unique requirements. Company B, like us, presented a customized solution, but their pricing was notably higher.

Pricing : Our pricing was competitive and fell within the prospect's budget expectations. Company A had a slightly lower price, but their limited experience and mixed track record raised questions about the quality of their services. Company B's higher pricing may be justified by their strong track record and extensive client testimonials.

Service Guarantee : We offer a 100% satisfaction guarantee, demonstrating our commitment to the client's success. Company A had a limited warranty, and Company B also provided a full satisfaction guarantee.

Client Testimonials : Our presentation highlighted numerous positive client testimonials, illustrating our successful collaborations with other organizations. Company B showcased extensive, positive client testimonials, which could potentially influence the prospect's decision.

This analysis underscores our competitive advantages in terms of experience, track record, and pricing, positioning us as a strong contender for securing the contract with [Prospect]. We will continue to emphasize these strengths in our follow-up interactions with the prospect to maximize our chances of success.

H. ROI Analysis

The potential ROI of this opportunity is not only promising but also represents a substantial value for our organization. It is estimated that the revenue from securing the IT consulting contract with [Prospect] will amount to approximately $500,000. This projection is based on a careful assessment of the prospect's needs, the scope of the project, and our proposed pricing structure.

In considering the costs associated with the presentation, proposal development, and the anticipated project execution, our preliminary ROI assessment indicates a highly favorable return on investment. The presentation's costs were reasonable, and the substantial revenue projection positions us for a robust ROI that aligns with our organizational objectives.

It is important to note that this is a conservative ROI estimate. As we progress through the negotiation and project implementation phases, additional opportunities for upselling, expanding our service scope, and establishing a long-term relationship with [Prospect] may further enhance the ROI.

This potential ROI underscores the significant value and growth opportunity this project represents for our company, reinforcing the importance of our continued efforts in moving this opportunity forward to a successful close.

I. Documentation

Detailed documentation is essential to maintain a comprehensive record of the presentation and its outcomes. This information not only serves as a reference but also as a valuable resource for making informed decisions moving forward. Here is a summary of the key documentation elements:

The provided table outlines the status of each document and ensures that all critical elements are being tracked effectively. These records will be invaluable in shaping our approach and preparing for the upcoming stages of the sales process.

III. Conclusion

The Sales Detailed Presentation Outcome Analysis reveals a remarkably auspicious presentation outcome. The prospect's profound engagement, their commitment to the next steps, and our adept handling of objections all converge to signify a major milestone in our sales journey. This success significantly bolsters our position to secure the IT consulting contract with [Prospect], heralding the promise of substantial revenue generation and a pivotal victory for our team. This is not merely a presentation but a pivotal step towards a transformative partnership.

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