bachelor thesis e commerce

Theses on e-commerce topics

As a professor at a University of Applied Sciences, Prof. Geibel regularly supervises theses on e-commerce topics in the Business Administration , Media Management , Logistics and Entrepreneurship degree programs. If you would like some non-binding advice on the topics suggested here, on how to find a topic and on how to write a thesis, just use the comment function at the end of this article or write an email. An overview of the supervision procedure can also be found at the end of the post.

Theses can also be written in cooperation with companies. The companies can propose their own topic and provide a company representative as second supervisor of the thesis. Prof. Geibel has had very good experience with this configuration and is happy to put companies and students in touch with each other.An overview of topics already worked on and suggested topics can be found in this article. Please send requests for theses to: geibel (at) ecommercinstitut.de .

For students but also for companies who would like to have a topic worked on as part of a thesis, the following list of topics for future theses could be inspiring:

Suggested topics for theses:

• The digitization of the stationary store
• Competitive strategies in times of growing Amazon dominance
• Algorithms in e-commerce logistics
• Electronic commerce and the supply of the population
• Use of voice control in electronic commerce
• Success factors in mobile commerce
• Programmatic advertising in e-commerce
• Innovations in e-commerce
• Customer centricity as a success factor in e-commerce
• Data-driven marketing in e-commerce
• Economies of scale as growth factors in e-commerce
• Approaches to evaluating online stores
• Automation in e-commerce logistics
• An analysis of the business model and competitive strategies of … (e.g. amazon, Zalando, Zooplus, Media Markt/Saturn or others)
• Industry potential analysis in e-commerce taking into account product, industry and value creation
• E-commerce in the European internal market
• Internationalization strategies in e-commerce
• Cognitive-psychological basics of e-commerce
• Approaches to reducing the returns rate in e-commerce
• Approaches to increasing sustainability in e-commerce
• Augmented reality and e-commerce
• Success factors for the development of a same-day delivery service
• eFood: Success factors for establishing online food retailing
• eLearning: Potential analysis of eLearning platforms and online universities
• Competition problems in e-commerce
• Artificial intelligence – possible applications in e-commerce
• The use of robotics in shipping logistics
• Virtual reality – possible applications in e-commerce

The following thesis topics provide a brief overview of topics from previous semesters to help with the topic formulation.

Elaborated topics of final theses:

• Online food retailing in Germany – a comparative market and competition analysis for Rewe Digital and Amazon Fresh.
• The Digitization of Stationary Food Retailing – Potential Analysis for the Use of Digital Technologies
• State of Online Marketing in the Italian Tourism Industry: Empirical Analysis and Case Study
• An Analysis of Amazon’s Business Model and Customer Loyalty Strategies
• Benchmarking Study on the Optimization Level of Mobile Shopping Sites of Zalando and About You
• Chances and Challenges in the Area of E-Health due to Digital Transformation
• Transformation from car manufacturer to mobility provider – opportunities and challenges in the development of mobility platforms
• Online marketing organization in transition – how do dynamic advertising technologies influence the marketing culture in the company?
• The importance of brand communities for (online) brand management. The benefits of Facebook Fan Pages using selected examples.
• Potential analysis of social media channels in relation to the success of customer retention.
• A current analysis of online furniture retailing in Germany
• External effects in e-commerce
• The digital future of stationary trade – potentials and advantage strategies in competition with online trade using the example of the textile industry
• Social Media as a Marketing Platform – Opportunities and Strategies for Self-Marketing on Instagram Using the Example of Fashion Bloggers
• Adblockers: An analysis of the increasing popularity of ad blockers and their impact on traditional online marketing
• Market segmentation in e-commerce: An A/B impact study of different newsletter contents
• Gender Commerce – Gender-specific differences in online purchasing
• Analysis of the online trade with drugstore articles in Germany with special consideration of logistical aspects
• Target group segmentation in e-commerce
• Social media and e-commerce
• Sales financing in e-commerce
• Competitive strategies in e-commerce
• Rise and decline of social networks
• Acceptance problems in mobile payment
• Key figure systems in e-commerce
• Comparison & requirement-oriented evaluation of modern online store systems
• Design of financial transactions as a success factor in e-commerce
• The battle for the mobile Internet – an industrial economic analysis of the competitive strategies of Google, Microsoft and Apple
• Success potentials of mobile marketing
• Success factors of social media for non-governmental organizations
• Success potentials of mobile payment systems in the German market
• Storytelling in brand communication – strategies and recommendations for action depending on customer involvement
• Augmented reality as a success factor in mobile commerce? Opportunities, limits and risks
• Targeted customer relationships in social media touchpoints – opportunities and limits of attribution modeling
• Creation of a concept for the implementation of location-based services in the marketing strategy in the hospitality industry
• Content marketing in long-tail e-commerce – creation of a marketing and communication concept for an online store

Published theses:

Learn more about these successful theses from our alumni:

• The importance of AI in online marketing – a critical examination of the opportunities and challenges for promotion
• Blockchain and alternative technologies in autonomous driving passenger cars
• Influence of digitalization in the real estate industry – challenges and opportunities for improving the UX
• The Impact of Digital Transformation on Change Management – A Critical Analysis of Current Concepts in the Consulting Industry
• Evaluating intrapreneurship in corporate innovations – an analysis between scale-ups and large corporations
• Future Mobility Concepts – A Critical Analysis of the Impact of Digitalization on the Automotive Industry
• Sustainability in online retail using the example of Amazon
• Critical examination of a digital sales platform – opportunities and risks for CRM

Procedure of supervision for final theses

Based on the experience of many successful theses, the following procedure has been established for the supervision of theses:

• Initial contact and consultation to narrow down the topic
• Selection of the topic
• Overview of literature or empirical content
• Linkage with academic and professional goals
• Selection of first and second supervisors
• Registration of the thesis by the student
• Preparation and discussion of the outline
• Independent preparation of the thesis by the students
• Submission of the thesis by the students
• Evaluation of the thesis by the examiners
• Possible publication of results of the thesis

Beyond the topics suggested here, both students and companies can make their own suggestions, for which Prof. Geibel will be happy to consider realization. Suggestions are best sent to info (at) ecommerceinstitut.de .

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed .

Privacy Overview

You are using an outdated browser. Please upgrade your browser to improve your experience.

Health & Nursing

Courses and certificates.

• Bachelor's Degrees
• View all Business Bachelor's Degrees
• Business Management – B.S. Business Administration
• Healthcare Administration – B.S.
• Human Resource Management – B.S. Business Administration
• Information Technology Management – B.S. Business Administration
• Marketing – B.S. Business Administration
• Accounting – B.S. Business Administration
• Finance – B.S.
• Supply Chain and Operations Management – B.S.
• Accelerated Information Technology Bachelor's and Master's Degree (from the School of Technology)
• Health Information Management – B.S. (from the Leavitt School of Health)

Master's Degrees

• View all Business Master's Degrees
• Master of Business Administration (MBA)
• MBA Information Technology Management
• MBA Healthcare Management
• Management and Leadership – M.S.
• Accounting – M.S.
• Marketing – M.S.
• Human Resource Management – M.S.
• Master of Healthcare Administration (from the Leavitt School of Health)
• Data Analytics – M.S. (from the School of Technology)
• Information Technology Management – M.S. (from the School of Technology)
• Education Technology and Instructional Design – M.Ed. (from the School of Education)

Certificates

• Supply Chain
• Accounting Fundamentals
• Digital Marketing and E-Commerce
• View all Business Degrees

Bachelor's Preparing For Licensure

• View all Education Bachelor's Degrees
• Elementary Education – B.A.
• Special Education and Elementary Education (Dual Licensure) – B.A.
• Special Education (Mild-to-Moderate) – B.A.
• Mathematics Education (Middle Grades) – B.S.
• Mathematics Education (Secondary)– B.S.
• Science Education (Middle Grades) – B.S.
• Science Education (Secondary Chemistry) – B.S.
• Science Education (Secondary Physics) – B.S.
• Science Education (Secondary Biological Sciences) – B.S.
• Science Education (Secondary Earth Science)– B.S.
• View all Education Degrees

Bachelor of Arts in Education Degrees

• Educational Studies – B.A.

Master of Science in Education Degrees

• View all Education Master's Degrees
• Curriculum and Instruction – M.S.
• Educational Leadership – M.S.
• Education Technology and Instructional Design – M.Ed.

Master's Preparing for Licensure

• Teaching, Elementary Education – M.A.
• Teaching, English Education (Secondary) – M.A.
• Teaching, Mathematics Education (Middle Grades) – M.A.
• Teaching, Mathematics Education (Secondary) – M.A.
• Teaching, Science Education (Secondary) – M.A.
• Teaching, Special Education (K-12) – M.A.

Licensure Information

• State Teaching Licensure Information

Master's Degrees for Teachers

• Mathematics Education (K-6) – M.A.
• Mathematics Education (Middle Grade) – M.A.
• Mathematics Education (Secondary) – M.A.
• English Language Learning (PreK-12) – M.A.
• Endorsement Preparation Program, English Language Learning (PreK-12)
• Science Education (Middle Grades) – M.A.
• Science Education (Secondary Chemistry) – M.A.
• Science Education (Secondary Physics) – M.A.
• Science Education (Secondary Biological Sciences) – M.A.
• Science Education (Secondary Earth Science)– M.A.
• View all Technology Bachelor's Degrees
• Cloud Computing – B.S.
• Computer Science – B.S.
• Cybersecurity and Information Assurance – B.S.
• Data Analytics – B.S.
• Information Technology – B.S.
• Network Engineering and Security – B.S.
• Software Engineering – B.S.
• Accelerated Information Technology Bachelor's and Master's Degree
• Information Technology Management – B.S. Business Administration (from the School of Business)
• View all Technology Master's Degrees
• Cybersecurity and Information Assurance – M.S.
• Data Analytics – M.S.
• Information Technology Management – M.S.
• MBA Information Technology Management (from the School of Business)
• Full Stack Engineering
• Web Application Deployment and Support
• Front End Web Development
• Back End Web Development

3rd Party Certifications

• IT Certifications Included in WGU Degrees
• View all Technology Degrees
• View all Health & Nursing Bachelor's Degrees
• Nursing (RN-to-BSN online) – B.S.
• Nursing (Prelicensure) – B.S. (Available in select states)
• Health Information Management – B.S.
• Health and Human Services – B.S.
• Psychology – B.S.
• Health Science – B.S.
• Healthcare Administration – B.S. (from the School of Business)
• View all Nursing Post-Master's Certificates
• Nursing Education—Post-Master's Certificate
• Nursing Leadership and Management—Post-Master's Certificate
• Family Nurse Practitioner—Post-Master's Certificate
• Psychiatric Mental Health Nurse Practitioner —Post-Master's Certificate
• View all Health & Nursing Degrees
• View all Nursing & Health Master's Degrees
• Nursing – Education (BSN-to-MSN Program) – M.S.
• Nursing – Leadership and Management (BSN-to-MSN Program) – M.S.
• Nursing – Nursing Informatics (BSN-to-MSN Program) – M.S.
• Nursing – Family Nurse Practitioner (BSN-to-MSN Program) – M.S. (Available in select states)
• Nursing – Psychiatric Mental Health Nurse Practitioner (BSN-to-MSN Program) – M.S. (Available in select states)
• Nursing – Education (RN-to-MSN Program) – M.S.
• Nursing – Leadership and Management (RN-to-MSN Program) – M.S.
• Nursing – Nursing Informatics (RN-to-MSN Program) – M.S.
• Master of Healthcare Administration
• Master of Public Health
• MBA Healthcare Management (from the School of Business)
• Business Leadership (with the School of Business)
• Supply Chain (with the School of Business)
• Accounting Fundamentals (with the School of Business)
• Digital Marketing and E-Commerce (with the School of Business)
• Web Application Deployment and Support (with the School of Technology)
• Front End Web Development (with the School of Technology)
• Back End Web Development (with the School of Technology)
• Full Stack Engineering (with the School of Technology)
• Single Courses
• Course Bundles

Apply for Admission

Admission requirements.

• New Students
• WGU Returning Graduates
• WGU Readmission
• Enrollment Checklist
• Accessibility
• Accommodation Request
• School of Education Admission Requirements
• School of Business Admission Requirements
• School of Technology Admission Requirements
• Leavitt School of Health Admission Requirements

Additional Requirements

• Computer Requirements
• No Standardized Testing
• Clinical and Student Teaching Information

Transferring

• FAQs about Transferring
• Transfer to WGU
• Transferrable Certifications
• Request WGU Transcripts
• International Transfer Credit
• Tuition and Fees
• Financial Aid
• Scholarships

Other Ways to Pay for School

• Tuition—School of Business
• Tuition—School of Education
• Tuition—School of Technology
• Tuition—Leavitt School of Health
• Your Financial Obligations
• Tuition Comparison
• Applying for Financial Aid
• State Grants
• Consumer Information Guide
• Responsible Borrowing Initiative
• Higher Education Relief Fund

FAFSA Support

• Net Price Calculator
• FAFSA Simplification
• See All Scholarships
• Military Scholarships
• State Scholarships
• Scholarship FAQs

Payment Options

• Payment Plans
• Corporate Reimbursement
• Current Student Hardship Assistance
• Military Tuition Assistance

WGU Experience

• How You'll Learn
• Scheduling/Assessments
• Accreditation
• Student Support/Faculty
• Military Students
• Part-Time Options
• Virtual Military Education Resource Center
• Student Outcomes
• Return on Investment
• Students and Gradutes
• Career Growth
• Student Resources
• Communities
• Testimonials
• Career Guides
• Skills Guides
• Online Degrees
• All Degrees
• Explore Your Options

Admissions & Transfers

• Admissions Overview

Tuition & Financial Aid

Student Success

• Prospective Students
• Current Students
• Military and Veterans
• Commencement
• Careers at WGU
• Advancement & Giving
• Partnering with WGU

Digital Marketing and E-Commerce Certificate

Kickstart Your Career with a Digital Marketing and E-Commerce Certificate

Begin your career with the help of a digital marketing and e-commerce certificate from WGU’s School of Business. This certificate will introduce you to a set of foundational digital marketing skills, including SEO, Google Search Ads, social media, content marketing, and email marketing, and you will build specialized e-commerce skills through Shopify to improve your marketing efforts and better connect with costumers. You will also learn essential marketing skills including:

• Marketing automation
• Artificial intelligence
• Data-driven communications
• Web analytics

This certificate will enable you to enter the field of digital marketing through a marketing coordinator or other entry-level role, and it can help entrepreneurs and small business owners improve their virtual storefronts.  Upon completion, you are guaranteed admission into a WGU School of Business degree program.

Time to complete certificate

Students should plan to dedicate 15–20 hours a week to the program. 

Certificate cost

Tuition covers costs for any e-textbooks or other resources.

Certificate consists of

This certificate has 4 courses with 10 total credits.

Digital Marketing and E-Commerce Courses

WGU’s Digital Marketing and E-Commerce Certificate adds substantial value to the skill set of emerging marketers or those who have marketing responsibilities, empowering them to perform their roles effectively, pursue career growth opportunities, and contribute positively to marketing management processes of organizations. This certificate also offers a skills-based curriculum aligned with employer demand and provides an opportunity for students to receive hands-on experience with leading industry relevant tools, including HubSpot Marketing Automation Software, Shopify, Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, Mailchimp, and X.

Students have the option to earn the Google Digital Marketing & E-Commerce Professional Certificate as well, but it is not required.

This certificate is a self-directed, competency-based program you can complete on your own schedule. We recommend dedicating 15-20 hours per week to successfully complete the program.

Please note that this program does not require a bachelor’s degree and provides transferable competency units toward a WGU School of Business degree program.

The 4 courses in this program are:

Marketing in the Digital Era

Some historians argue that the concept of marketing dates all the way back to ancient Mesopotamia. And marketing, much like human culture and technology, has evolved in many ways over time. As technology advances at incredible rates in the digital era, so must marketing best practices. In this course, you will explore the core areas of marketing, including branding and products, consumers, communications, and technology. You will study strategic marketing tools used to develop effective strategies for a relevant target market. And you will learn about emerging topics, such as marketing automation, artificial intelligence, and data-driven communications. This course will teach you the skills needed to continue evolving as a successful marketing professional in a dynamic marketing environment.

Digital Marketing Science

When you hear the word science, you might first think of natural sciences like biology, chemistry, or physics. But did you know that digital marketing is a science, too? And just like other types of science, it is informed by research, hypotheses, experiments, data, and interpretation. In this course, you will gain foundational knowledge of digital marketing disciplines, including social media marketing, email marketing, content marketing, marketing automation, search engine optimization (SEO), web analytics, and so much more. You will explore how a digital marketing strategy is developed and executed. And you will learn how digital marketing is integrated within an organization's overall strategy.

E-Commerce and Marketing Analytics

Online shopping has evolved from once being a novelty to becoming an everyday event. But how we provide that service should be anything but ordinary. To manage consumer demand and make a profit, e-commerce professionals must keep up with the latest innovations. In this course, you will learn how to reach buyers online and complete sales. You will also learn best practices for evaluating your marketing campaign and website performance. You will develop skills through the practical application of building and optimizing a Shopify website designed to promote and sell products to customers. You will explore the latest technology platforms, with an emphasis on Google applications for hands-on experience. By taking this course, you will have the opportunity to complete the Google Search Ads certification. All this knowledge will enhance your expertise within the marketing profession.

Mastering HubSpot

To be successful, digital marketers must effectively keep track of sales, service, web content, operations, and other business essentials. That can be challenging! HubSpot is a powerful software tool that can assist by providing all-in-one solutions. In this course, you will learn about HubSpot and how to best utilize it. You will explore how this cloud-based platform can sync and connect your consumers, teams, and devices. You will discover the ways HubSpot can improve business functions by tracking potential clients, managing emails and social media posts, hosting web pages, and tracking customer service. Along the way, you will learn how the software analyzes campaign results and user behavior. Think of everything you’ll be able to accomplish!

This course does not offer competency units or credits. However, it will prepare you to take the HubSpot Marketing Software Certification exam. Passing the exam is a requirement of this program. 

Note: Content in Digital Marketing Science and E-Commerce and Marketing Analytics aligns with the Online Marketing Certified Associate (OMCA) standard to prepare you for this third-party certification.

WGU CERTIFICATES POWERED BY WGU ACADEMY

Why Choose a Certificate?

If you're not quite ready to commit to a full degree program, want to try out online learning, or need a faster way to boost your résumé, a WGU certificate could be the right fit for you. With a certificate program, you can begin any time you want—no need to wait for the first of the month. WGU Certificates are also self-paced, so you can move as quickly as you are able to master the material. Plus, the certificate courses are transferrable to WGU degree programs, so you can continue your education whenever you're ready.

100% Online Courses that Work with Your Schedule

Our certificates are 100% online, and there are no set class times. This means you can work on your certificate whenever it makes sense for you and your busy schedule. You're in the driver's seat of your education.

Full Suite of Support Services

WGU serves students from a wide range of professional and academic backgrounds. Our program support, instruction, and career resources will help you complete your certificate and reach your goals.

Competitive Pricing

Our certificate is $2,250 for a six-month program. With a competitive price relative to similar programs, you’ll find that WGU Certificates can be of immediate market value, positioning you for your next role.

An Affordable  Certificate

By charging per term rather than per credit—and empowering students to accelerate through material they know well or learn quickly—WGU helps students control the ultimate cost of their programs.

For this certificate, there are no additional fees.

The purchase price enrolls you in the program for the term length shown, which is the average time it takes most students to complete all courses in the program. If you do not complete your program by the last day of the term, your enrollment will automatically change to a $499 monthly subscription. The credit card you provide will be charged at that time, allowing you additional time to complete your program. You may cancel at any time.

HOW IT WORKS

Here's What You Can Expect from This Certificate

• You must have internet access, a computer, and an external webcam.
• The program’s orientation course will introduce you to the full program experience and prepare you for success.
• This certificate will be self-directed, like other WGU competency-based courses, allowing you to complete modules as quickly as you master the material.
• You are responsible for maintaining your pace toward completion and being self-directed in your coursework.
• You should plan to dedicate 15–20 hours a week to the program.

CAREER OUTCOMES

Real Results for Your Marketing Career

Consumers across the globe are now accessing products and services (i.e., shopping, education, entertainment, etc.) on tablets, phones, and computers. With over 170 million people consuming content with digital media daily, businesses have an urgent need to employ the use of digital marketing strategies that will allow them to remain relevant and visible to consumers through these technologies. Additionally, the Bureau of Labor and Statistics projects digital marketing job growth to be above average with 6% growth over the next ten years.

Whether you want to advance your digital marketing career, build your business’s reach to new customers, or enter the marketing industry for the first time, this certificate will provide you with the expertise to succeed in these and other roles:

• Marketing Assistant
• Marketing Coordinator
• Marketing Specialist
• Digital Marketing Specialist
• E-Commerce Specialist

Ready to Start?

The University

For students.

• Student Portal
• Alumni Services

Most Visited Links

• Business Programs
• Student Experience
• Diversity, Equity, and Inclusion
• Student Communities