visual analysis of an advertisement essay

How to Write a Visual Analysis Essay: Examples & Template

A visual analysis essay is an academic paper type that history and art students often deal with. It consists of a detailed description of an image or object. It can also include an interpretation or an argument that is supported by visual evidence.

In this article, our custom writing experts will:

• explain what a visual analysis is;
• share useful tips on how to write a good visual analysis essay;
• provide an essay sample.
• 🎨 Visual Analysis Definition
• 🏺 Artwork Analysis Tips
• ✅ Visual Analysis Writing Guide
• 📑 Example & Citation Tips

🎨 What Is a Visual Analysis?

The primary objective of visual analysis is to understand an artwork better by examining the visual elements. There are two types of visual analysis: formal and contextual.

• A formal analysis focuses on artwork elements such as texture, color, size, and line. It aims to organize visual information and translate it into words. A formal analysis doesn’t interpret the piece.
• Unlike formal analysis, contextual analysis’ primary goal is to connect artwork to its purpose or meaning within a culture. A contextual analysis includes formal analysis. Additionally, it discusses an artwork’s social purpose and significance.

Usually, students deal with formal visual analysis. Before starting to work on your essay, make sure to ask your professor whether to include contextual analysis or not.

The Purpose of Analyzing Images

Why is visual analysis important? What does it help to learn? There are several things that visual analysis helps with:

• It allows students to enhance their appreciation of art.
• It enables students to develop the ability to synthesize information.
• It encourages students to seek out answers instead of simply receiving them.
• It prompts higher-order critical thinking and helps to create a well-reasoned analysis.
• By conducting visual analysis, students learn how to support and explain their ideas by studying visual information.

What Is Formal Analysis: Art History

When we look at an artwork, we want to know why it was created, who made it, and what its function was. That’s why art historians and researchers pay special attention to the role of artworks within historical contexts.

Visual analysis is a helpful tool in exploring art. It focuses on the following aspects:

• Interpretation of subject matter ( iconography). An iconographic analysis is an explanation of the work’s meaning. Art historians try to understand what is shown and why it is depicted in a certain way.
• The analysis of function. Many works of art were designed to serve a purpose that goes beyond aesthetics. Understanding that purpose by studying their historical use helps learn more about artworks. It also establishes a connection between function and appearance.

Formal Analysis: Art Glossary

Now, let’s look at some visual elements and principles and learn how to define them.

Visual Elements :

Visual Principles :

🏺 How to Analyze Artworks: Different Types

Writing a formal analysis is a skill that requires practice. Being careful and attentive during the pre-writing stage is essential if you want to create a good and well-structured visual analysis. 

Visual analysis essay mainly consists of two components:

• Description of the selected image or object,
• Interpretation built on the visual evidence.

During the pre-writing stage:

• Collect general information about an artwork. Describe it briefly. Pay special attention to visual elements and principles:

• Develop an interpretation. Think critically. What does the information in your notes imply? How can it be interpreted?
• Support your ideas. To do it, refer to the visual elements directly. Avoid generalizing art and double-check your prompts. 

How to Analyze a Painting Using the Elements of Art

To write an excellent formal visual analysis, you need to consider as many visual principles and elements as you can apply. In the formal analysis part:

• Target your description;
• Address only those elements relevant to your essay;
• Pay attention to visual elements and principles;
• Introduce the subject of the painting and describe it;
• Explain why you have decided to discuss specific elements;
• Discuss the relationship between visual elements of the artwork;
• Use the vocabulary terms.

If you are asked to do a contextual analysis , you may want to:

• Focus on the historical importance of an artwork;
• Explore the style or movement associated with an artwork;
• Learn about the historical context and the public’s reaction to the artwork;
• Learn about the author and how they’ve created the piece of art.

Painting Analysis Essay Example & Tips

Here is a template you can use for your essay.

Now, let’s take a look at an essay example.

How to Analyze a Photograph

Analyzing photos has a lot in common with paintings. There are three methods on which photo visual analysis relies: description, reflection, and formal analysis. Historical analysis can be included as well, though it is optional.

• Description . It implies looking closely at the photo and considering all the details. The description needs to be objective and consists of basic statements that don’t express an opinion.

• Reflection. For the next step, focus on the emotions that the photograph evokes. Here, every viewer will have a different opinion and feelings about the artwork. Knowing some historical context may be helpful to construct a thoughtful response.
• Formal analysis . Think of the visual elements and principles. How are they represented in the photograph?
• Historical analysis. For a contextual analysis, you need to pay attention to the external elements of the photograph. Make sure that you understand the environmental context in which the photo was taken. Under what historical circumstances was the picture made?

Photo Analysis Essay Tips

Now that we’ve talked about analyzing a photograph let’s look at some helpful tips that will help you write an essay.

Visual Analysis Essay on a Sculpture: Writing Tips

A sculpture analysis consists of the following parts:

• Description . Include specific details, such as what the sculpture may represent. For instance, the human figure may be an athlete, an ancient God, a poet, etc. Consider their pose, body build, and attire.
• Formal analysis . Here, visual elements and principles become the focus. Discuss the color, shape, technique, and medium.
• Contextual analysis . If you decide to include a contextual analysis, you can talk about the sculpture’s function and how it conveys   ideas and sentiments of that period. Mention its historical and cultural importance.

When it comes to sculpture analysis, you may also want to collect technical data such as:

• The size of the sculpture
• Medium (the material)
• The current condition (is it damaged, preserved as a fragment, or as a whole piece)
• Display (Was a sculpture a part of an architectural setting, or was it an independent piece of work?)

For instance, if you were to do a visual analysis of Laocoön and His Sons , you could first look up such details:

• Location: Discovered in a Roman vineyard in 1506
• Current location: Vatican
• Date: Hellenistic Period (323 BCE – 31 CE)
• Size: Height 208 cm; Width 163 cm; Depth 112 cm
• Material: Marble
• Current condition: Missing several parts.

Visual Analysis Essay: Advertisement Analysis

Visuals are used in advertisements to attract attention or convince the public that they need what is being advertised. The purpose of a visual argument is to create interest. Advertisements use images to convey information and communicate with the audience.

When writing a visual analysis of an advertisement, pay attention to the following:

• text elements,
• illustrations,
• composition.

All of this influences how the viewer perceives the information and reacts to it.

When you write about an advertisement, you conduct a rhetorical analysis of its visual elements. Visual rhetoric is mainly directed at analyzing images and extracting information from them. It helps to understand the use of typography, imagery, and the arrangement of elements on the page.

Think of the famous visual rhetoric examples such as the We can do it! poster or a Chanel №5 commercial. Both examples demonstrate how persuasive imagery has been used throughout history.

How to Write a Visual Analysis Paper on an Advertisement

The presentation of visual elements in advertising is essential. It helps to convince the audience. When you analyze visual arguments, always keep the rhetorical situation in mind. Here are some crucial elements to focus on:

✅ How to Write a Visual Analysis Paper: Step by Step

Now, we’ll focus on the paper itself and how to structure it. But first, check out the list of topics and choose what suits you best.

Visual Analysis Essay Topics

There are a lot of artworks and advertisements that can be analyzed and viewed from different perspectives. Here are some essay topics on visual analysis that you may find helpful:

• Analyze Gustav Klimt’s The Kiss (1907-1908.)
• The theme of humanity and The Son of Man (1964) by René Magritte.
• The use of visual elements in Almond Blossom by Vincent van Gogh (1888-1890.)
• Identity and Seated Harlequin (1901) by Picasso .
• Explore the themes of Paul Klee ’s The Tree of Houses , 1918.
• Objectives, activities, and instructions of Pietro Perugino’s fresco The Delivery of the Keys to Saint Peter .
• Reflection on social issues of the time in Two Fridas by Frida Kahlo and Untitled by Ramses Younan.
• Analyze the importance of Mural (1943) by Jackson Pollock.
• The political message in John Gast’s painting American Progress (1872).
• Describe the visual techniques used in Toy Pieta by Scott Avett .
• The interpretation of the painting Indian Fire God by Frederic Remington.
• Explore the historical significance and aesthetic meaning of Ognissanti Madonna by Giotto di Bondone .
• Analyze different interpretations of The Three Dancers by Pablo Picasso .

Photography:

• The idea behind Lindsay Key (1985) by Robert Mapplethorpe.
• Explore the mythical appeal of Robert Capa’s photograph The Falling Soldier (Spain,1936) from Death in Making photobook.
• Describe Two Boys with Fish (2018) from Faith series by Mario Macilau.
• Kevin Carter’s Starving Child and Vulture (1993) as the representation of photojournalism.
• The story behind Philippe Halsman’s Dali Atomicus , 1948.
• Describe The Starving Boy in Uganda photograph by Mike Wells
• Analyse the view of a historic disaster in San Francisco photograph by George R. Lawrence.
• The statement behind Eddie Adams’s photo Shooting a Viet Cong Prisoner .
• How is Steve McCurry’s perception of the world reflected in his photo Afghanistan Girl .
• Analyze the reflection of Ansel Adams’s environmental philosophy in his photo Moon and Half Dome (1960).
• Describe Girl on the Garda Lake (2016) by Giuseppe Milo.
• Combination of internal geometry and true-to-life moments in Behind the Gare Saint Lazare by Henri Cartier-Bresson .
• Modern art and Couple on Seat by Lynn Chadwick (1984.)
• Analyze the biblical context of Pieta (1498-1499) by Michelangelo.
• The use of shapes in Louise Bourgeois’ Spider (1996.)
• Analysis of the symbolism behind The Thinker (1880) by Rodin.
• The historical meaning of Fountain (1917) by Duchamp .
• Analyze the Miniature Statue of Liberty by Willard Wigan
• The combination of Egyptian culture and classical Greek ideology in statue of Osiris-Antinous.
• Reflection of the civilization values in emperor Qin’s Terracotta Army .
• The aesthetic and philosophical significance of Michelangelo’s David .
• Explore the controversial meaning of Damien Hirst’s sculpture For the Love of God (2007).
• Analyze the elements of art and design used in The Thinker by August Rodin .
• Symbolic elements in the Ancient Greek statues of Zeus .
• Depiction of the fundamental aspects of Buddhism in The Parinirvana of Siddhartha/Shakyamuni.

Advertisement:

• How Volkswagen : Think Small (1960) ad changed advertising.
• Analyze the use of figures in California Milk Processor Board: Got Milk? (1993) ad campaign .
• Analyze the use of colors in Coca-Cola — The Pause that Refreshes (1931.)
• Explore the historical context of We Can Do It! (1942) campaign.
• The importance of a slogan in 1947: A Diamond Is Forever by De Beers.
• Examine the specifics of visual advert: dogs and their humans.
• Describe the use of visual techniques in Kentucky Fried Chicken company’s advertisement.
• Analyze the multiple messages behind the print ad of JBL .
• Discuss the methods used in Toyota Highlander advertisement .
• Elucidation of people’s dependency on social networks in the advertising campaign Followers by Miller Lite.
• The use of the visual arguments in Schlitz Brewing Company advertisement .
• The role of colors and fonts in Viva la Juicy perfume advertisement .

Visual Analysis Essay Outline

You can use this art analysis template to structure your essay:

How to Start an Art Essay

Every analysis starts with an introduction. In the first paragraph, make sure that:

• the reader knows that this essay is a visual analysis;
• you have provided all the necessary background information about an artwork.

It’s also important to know how to introduce an artwork. If you’re dealing with a panting or a photograph, it’s better to integrate them into the first page of your analysis. This way, the reader can see the piece and use it as a reference while reading your paper.

Art Thesis Statement Examples & Tips

Formulating a thesis is an essential step in every essay. Depending on the purpose of your paper, you can either focus your visual analysis thesis statement on formal elements or connect it with the contextual meaning. 

To create a strong thesis, you should relate it to an artwork’s meaning, significance, or effect. Your interpretation should put out an argument that someone could potentially disagree with. 

• For instance, you can consider how formal elements or principles impact the meaning of an artwork. Here are some options you can consider:

• If your focus is the contextual analysis, you can find the connection between the artwork and the artist’s personal life or a historical event.

How to Write Visual Analysis Body Paragraphs

Body paragraphs of formal analysis consist of two parts—the description and the analysis itself. Let’s take Klimt’s The Kiss as an example:

The contextual analysis includes interpretation and evaluation.

Visual Analysis Essay Conclusion

When you work on the conclusion, try to conclude your paper without restating the thesis. At the end of your essay, you can present an interesting fact. You can also try to:

• Compare an artwork to similar ones;
• Contrast your own ideas on the piece with the reaction people had when it was first revealed.
• Talk about an artwork’s significance to the culture and art in general.

📑 Visual Analysis Essay Example & Citation Tips

In this section of the article, we will share some tips on how to reference an artwork in a paper. We will also provide an essay example.

How to Reference a Painting in an Essay

When you work on visual analysis, it is important to know how to write the title of an artwork properly. Citing a painting, a photograph, or any other visual source, will require a little more information than citing a book or an article. Here is what you will need:

• Size dimensions
• Current location
• Name of the piece
• Artist’s name
• Date when artwork was created

If you want to cite a painting or an artwork you saw online, you will also need:

• The name of the website
• Website URL
• Page’s publication date
• Date of your access

How to Properly Credit an Artwork in APA

How to Properly Credit an Artwork in MLA

How to Properly Credit an Artwork in Chicago Format

Finally, here’s a sample visual analysis of Rodin’s sculpture The Thinker in APA format. Feel free to download it below.

Many people believe that works of art are bound to be immortal. Indeed, some remarkable masterpieces have outlived their artists by many years, gaining more and more popularity with time. Among them is The Thinker, a brilliant sculpture made by Auguste Rodin, depicting a young, athletic man, immersed deep into his thoughts.

You can also look at the following essay samples to get even more ideas.

• The Protestors Cartoon by Clay Bennett: Visual Analysis
• Visual Analysis – Editorial Cartoon
• Visual Analysis: “Dust Storm” Photo by Steve McCurry
• Visual, Aural, Read & Write, Kinesthetic Analysis
• Schlitz Brewing Company Advertisement: Visual Arguments Analysis

Thanks for reading through our article! We hope you found it helpful. Don’t hesitate to share it with your friends.

Further reading:

• How to Write a Lab Report: Format, Tips, & Example
• Literature Review Outline: Examples, Approaches, & Templates
• How to Write a Research Paper Step by Step [2024 Upd.]
• How to Write a Term Paper: The Ultimate Guide and Tips

❓ Visual Analysis FAQs

To write a visual argument essay, you need to use rhetorical analysis. Visual rhetoric is directed at analyzing images and extracting the information they contain. It helps to analyze the visuals and the arrangement of elements on the page.

A well-though contextual analysis will include:

1. formal analysis, 2. some information about the artist, 3. details on when and where the piece was created, 4. the social purpose of the work, 5. its cultural meaning.

It is better to include pictures  in the introduction  part of your paper. Make sure to cite them correctly according to the format you’re using. Don’t forget to add the website name, the URL, and the access date.

To analyze means not only to describe but also to evaluate and synthesize visual information. To do that, you need to learn about visual elements and principles and see how and why they are used within artworks.

🔍 References

• Art History: University of North Carolina at Chapel Hill
• Visual Analysis: Duke University
• Writing a Formal Analysis in Art History: Hamilton College
• Contextual Analysis: Pine-Richland School District
• How to Analyze an Artwork: Student Art Guide
• Introduction to Art Historical Analysis: Khan Academy
• Guidelines for Analysis of Art: University of Arkansas at Little Rock
• Elements of Art: Getty.edu
• Formal or Critical Analysis: LibreTexts
• Analyzing a Photograph: University of Oregon
• Picture Composition Analysis and Photo Essay: University of Northern Iowa
• Visual Analysis Guidelines: Skidmore College
• How to Analyze Sculpture: NLA Design and Visual Arts: WordPress
• Visual Rhetoric: Purdue University
• Formal Visual Analysis: The Elements & Principles of Composition
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Visual Analysis Essay - A Writing Guide with Format & Sample

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A visual analysis essay is a common assignment for the students of history, art, and communications. It is quite a unique type of academic essay. 

Visual analysis essays are where images meet text. These essays aim to analyze the meanings embedded in the artworks, explaining visual concepts in a written form. 

It may sound difficult to write a visual analysis essay, but it can be done in simple steps by following the right approach. Let’s dive into the writing steps, tips, example essays, and potential topics to help you write an excellent essay. 

• 1. What is a Visual Analysis Essay
• 2. How to Write a Visual Analysis Essay - 7 Simple Steps
• 3. Tips on How to Analyze a Photograph
• 4. Tips on How to Analyze a Sculpture
• 5. Visual Analysis Essay on Advertisement
• 6. Visual Rhetorical Analysis Essay Examples
• 7. Visual Analysis Essay Topics

What is a Visual Analysis Essay

A visual analysis essay basically requires you to provide a detailed description of a specific visual work of art. It is a type of analytical essay that deals with imagery and visual art instead of texts.

The subject of a visual analysis essay could be an image, painting, photograph, or any visual medium. 

In this type of essay, you need to describe the artwork and analyze its elements in detail. That is, how different elements and features fit together to make the whole work stand out. In this sense, you need to use a mixture of descriptive writing and analytical language. 

To write a good visual analysis essay, you need to know the basic visual elements and principles of design. Let’s learn about these concepts first before diving into the writing steps.

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Visual Elements for a Visual Analysis Essay

Writing a visual analysis essay involves analyzing the visual elements of a piece of art. These elements form the basis of the features and characteristics of an image. 

Below you can find the common visual elements of a visual analysis essay.

Principles of Design in a Visual Analysis Essay

In addition to visual elements, you must also consider the principles of design for writing a great visual analysis essay. These principles help you identify and explain the characteristics of the image. 

How to Write a Visual Analysis Essay - 7 Simple Steps

Now that you have an idea about visual elements and principles, you are now ready to proceed. 

Here are the steps that you need to follow for writing a visual analysis essay. Let’s discuss them in detail.

Step 1 - Gather General Information About the Artwork

Once you have a specific artwork or image, here is how to start a visual analysis essay. You need to ask some basic questions about the work and jot down your ideas.

This pre-writing step is for brainstorming ideas. Ask these questions to begin:

• Who and what does the artwork represent? 
• Who is the author of the piece? 
• Who did the artist create the work for? Who is the intended audience?
• When and where was the work created? What is its historical context?
• Where was this work displayed for the first time?
• Identify which medium, materials, and techniques were used to create the image?

Step 2 - Note Down the Characteristics of the Artwork

The next thing that you need to do is identify what the image depicts. Moreover, you need to identify and describe the visual art elements and design principles used in the work. 

Here’s what you need to note:

• The subject matter and its representation.
• Colors, shapes, and lines used in the composition.
• The balance, proportion, and harmony within the artwork.
• Any symbolism or metaphors present.

By pointing out such characteristics, you set the stage for a nuanced analysis in your essay.

Step 3 - Visual Analysis Essay Outline 

Once you have gathered your main points by carefully studying the image, you should now organize them in an outline.

Here is how you make an outline for your visual analysis essay:

Step 4- Write the Introduction

This is the first paragraph of a visual analysis essay in which you need to provide some background information on the topic. After grabbing the readers’ attention with an interesting fact, briefly provide information on the following points. 

• Talk briefly about the painting and its artist or creator.
• Provide a brief description of the painting and give historical context
• Add an interesting fact about the artist or the painting. 

The introduction should end with a thesis statement. The visual analysis essay thesis states the analysis points on the artwork that you aim to discuss in your essay. 

Step 5 - Provide Detailed Description, Analysis, and Interpretation

In the body section, you need to explore the artwork in detail. In the first body paragraph, simply describe the features and characteristics of the work. For instance, talk about the technique being used, shape, color, and other aspects to support your thesis. 

In the next paragraphs, you can go into the analysis and interpretation of these elements and the work as a whole. Present all the details logically and discuss the relationship between the objects. Talk about the meaning, significance, and impact of the work.

Step 6 - Writing a Conclusion

Once you have completed the body section, move to the conclusion paragraph. This is the last paragraph of the essay that should be strong and well-written to create a sense of closure.

Here’s how you can do it

• Revisit the main insights gained through the analysis, summarizing the key visual elements and principles discussed. 
• Emphasize the significance of cultural or historical context in interpreting the visual narrative. 
• Tie together the threads of your analysis to reinforce your thesis or main argument.
• End with a memorable statement and encourage readers to carry the lessons learned from the analysis into their own encounters with art. 

Step 7 - Edit & Revise Your Essay

Here’s how to end your visual analysis essay: edit and revise your first draft until it becomes the perfect version. Consider these steps for an excellent revision:

• Review for Clarity: Ensure your ideas flow logically. Clarify any ambiguous or unclear statements to enhance the overall readability of your essay.
• Trim Unnecessary Details: Trim excess information that doesn't directly contribute to your main points. Keep your analysis focused and concise.
• Check Consistency: Verify that your writing style remains consistent throughout the essay. Maintain a balance between formal language and engaging expression.
• Fine-Tune Transitions: Ensure smooth transitions between different sections of your essay. Transitions help guide your reader through the analysis, making the journey more enjoyable and comprehensible.
• Proofread for Errors: Carefully proofread your essay for grammar, spelling, and punctuation errors. A polished essay enhances your credibility and the overall professionalism of your work.

With these basic steps, you can craft an amazing visual analysis essay. Read on for some useful tips for analyzing different kinds of visual subjects.

Tips on How to Analyze a Photograph

Painting and photograph analysis are very similar. There are three ways in which photo visual analysis is conducted: description, reflection, and formal analysis.

Although the historical study may be used, it is not necessary.

• Description -  It implies examining the picture carefully and considering all of the details. The description should be neutral, focusing on simple facts without expressing a personal viewpoint.
• Reflection -  For the next stage, consider the emotions that the picture stirs in you. Every viewer will have a distinct viewpoint and feelings about the piece. Knowing some historical background might be useful when formulating an educated response.
• Formal analysis -  Consider the visual components and concepts. How are they shown in the photo?
• Historical analysis -  For a contextual analysis, keep an eye on the photo's surroundings. Make sure you comprehend the surrounding environment in which the photograph was taken. What era was this image shot during?

Tips on How to Analyze a Sculpture

A sculpture, unlike a painting or photograph, requires a different approach to visual analysis. It still depends on visible components and principles, however it does so in a slightly different way.

When you're writing about sculptures, keep the following in mind:

• Medium, size, and technique -  What kind of material is it? Is it carved in a negative or positive method?
• Color and lightning -  Describe the hue of the sculpture, whether it is painted. Was the sculptor concerned with the illumination when creating the work?
• Human body and scale -  Consider how a human body is portrayed in the piece. Also, assess the sculpture's size compared to that of the viewer.
• Function -  What was the sculpture's main aim? You could speak about whether it represented a religious conviction or honored someone, for example.
• Composition -  Examine the placement of the piece and determine whether there is a focal point.

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Visual Analysis Essay on Advertisement

In advertisements, visuals are used to pique interest or persuade the public that what is being advertised is needed. The goal of a visual argument is to generate attention and intrigue. Images are utilized in advertisements to transmit information and interact with the audience.

When conducting a visual analysis of an ad, keep the following in mind:

• Textual Elements
• Illustrations
• Composition

This all has an impact on how people perceive information and how they react to it.

When you analyze the visuals of an ad, you're performing a rhetorical analysis. The study of images and extracting information from them is known as visual rhetoric. It aids in the comprehension of typography, imagery, and the structure of elements on the page.

How to Write a Visual Analysis Paper on an Advertisement

Visual components in advertising are important. It aids in the persuasion of the audience.

Always keep the rhetorical situation in mind while analyzing visual arguments. The following are some key elements to consider:

• Audience -  Who is the advertisement meant to attract?
• Purpose -  What message does the photo try to get across to the audience?
• Design -  What kind of visualizations are included? Are the visuals clear and easy to follow? Are there any patterns or repetitions in the design?
• Strategies -  Is there any humor, celebrities, or cultural allusions in the graphic's message?
• Medium -  Is the photograph surrounded by text? Is there any text within the picture? How does it interact with the picture to produce an intended effect if there is any?
• Context -  What are the characters in an ad? Where are they positioned?
• Subtext -  Consider the meaning of the picture's words. What are they trying to say?

Visual Rhetorical Analysis Essay Examples

Here are some visual analysis essay samples that you can read to understand this type of essay better. 

Art history Visual Analysis Essay Example

Political Cartoon Visual Analysis Essay

Rhetorical and Visual Analysis Essay Sample

Mona Lisa Visual Analysis Essay

Visual Analysis Essay Topics

Here are some top visual analysis essay topics that you can choose from and begin the writing process.

• Make a review of your favorite Hollywood production and discuss the visual arts involved.
• Write about the use of color and action in TV commercials.
• Discuss how the brand name is displayed in digital media campaigns.
• Discuss different types of visual appeals used in web ads.
• What is the special about Cleo Award-winning ads?
• The Use of Light and Shadow in Caravaggio's "The Calling of Saint Matthew"
• The Symbolism of Colors in Vincent van Gogh's "Starry Night"
• What is the importance of art and culture in our life?
• How has art changed over the last 50 years?
• The use of colors in marketing and advertising. 

To conclude, 

From gathering information about the artwork to crafting a compelling analysis, we've navigated the essential steps you need for a visual analysis essay. Moreover, with the specific tips and examples, you have everything you need to get started.

So dive into the writing process with confidence and return to this blog whenever you need help on any step!

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Understanding Visual Analysis Essays

A written analysis allows writers to explore the discrete parts of some thing—in this case, several visual artifacts—to better understand the whole and how it communicates its message.

We should also consider how the image(s) appeal to ethos, pathos, and logos, and why. Consider, for example, how most advertisements rely on an appeal to pathos--or emotion--to persuade consumers to buy their project. Some ads will use humor to do so. Others will evoke patriotism to persuade consumers to purchase a product (suggesting buying a certain product will make them a good American).

This particular analysis will allow students to focus on visual materials relating to their career of interest to better understand how messages related to their field are composed and presented. This project will grant students the means to evaluate qualitative and quantitative arguments in the visual artifacts as well as interpret the claims made and supporting reasons. The project also will allow students to research discipline-specific and professional visual resources.

The audience for the analysis is an audience with comparable knowledge on the topic. Students should define and explain any terminology or jargon used that may be difficult for a general audience to understand.

Instructions:

Begin the essay by finding at least two examples of images relating to your intended future field of study (or a field that you are interested in learning more about). Use the Visual Analysis Planning Sheet to record your observations about the images. You will describe the images in great detail.

You will also need to research and find out who made the images, when, why and for what purpose. (This is called the rhetorical situation).

The essay should also explain what the purpose and intent of the images is and if there are any implicit messages (hidden messages) as well. An ad for Coca-Cola sells soda, but it also might imply something about family values. A public service announcement about hand-washing might also imply a sense of fear about pathogens and the spread of viruses from abroad. You should explore such obvious and hidden messages in your essay. 

After describing all the key components, you’ll consider whether or not the images succeed at their goal or purpose and what these images suggest about how the field communicates its messages. See the Visual Analysis Planning Sheet for more help: https://docs.google.com/document/d/1HUa4_XZ84svJPJ2Ppe5TTIK20Yp7bd-h/edit

Suggested Organization of Visual Analysis Essay

I.   Introduction (1 paragraph) - should contain a hook (attention-grabber), set the context for the essay, and contain your thesis statement (described below).

a.       Thesis statement : State what two images are being analyzed and what your overall claim is about them. The thesis should make a claim about the images such as whether they are effective or ineffective at communicating their message.

II.  Explain the Rhetorical Situation of both images: (2 paragraphs)  Begin by discussing what is being advertised or displayed, who made it (company, artist, writer, etc.), who is the target audience, where and when the image was published and shared, and where the image was made (country). Provide these details for both images being discussed and analyzed.

III.   Description of both images  (4-8 paragraphs). Discuss each image in full detail, providing the following details about both:

a.   Describe what appears in the image. Be as detailed as possible.

b.   Discuss the primary color choice used and what mood these colors create.

c.       Explain the overall layout and organization of each image.

d.       Discuss the use of wording in the visual image. What font is used, what color, and size is the font.

e. Explain what the message in the visual actually says and what this message means/indicates/asks of viewers and readers.

F. Discuss any other relevant information (from the planning worksheet or anything you think is noteworthy.

IV.            Discussion and Evaluation (2-4 paragraphs) - Synthesizing your findings,and analyze what you think the smaller details accomplish.

• Discuss if the images appeal to ethos, pathos, or logos and provide evidence to back up your claim.
• Discuss what sociological, political, economic or cultural attitudes are indirectly reflected in the images. Back up your claims with evidence.  An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.
• Assert what claims are being made by the images. Consider the reasons which support that claim: reasons about the nature of the visual's product or service, reasons about those responsible for that product or service, and reasons which appeal to the audience's values, beliefs, or desires.

V.            Conclusion (1 paragraph) - should contain both a recap of your response, as well as a closing statement in regards to your overall response to the chosen essay. Include a conclusion that reviews the messages the images make and offer a conclusion that combines the results of your findings and why they matter.

Drafting/Research Strategies:

To write a visual analysis, you must look closely at a visual object—and translate your visual observations into written text. However, a visual analysis does not simply record your observations. It also makes a claim about the images. You will describe the images in detail and then offer an analysis of what the images communicate at the surface level. You will also highlight any implicit messages that the images communicate. (Use Visual Analysis Planning Sheet). Students should begin the project by taking detailed notes about the images. Review every component of each image. Be precise. Consider the composition, colors, textures, size, space, and other visual and material attributes of the images. Go beyond your first impressions. This should take some time—allow your eye to absorb the image. Making a sketch of the work can help you understand its visual logic.

Good to Know

Below are some helpful resources to aid in creating your Visual Analysis Essay.

• Visual Analysis essay sample
• Photos and Illustrations 
• Visual Elements: Play, Use, and Design
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