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25 Marketing Management Dissertation Topics
Published by Owen Ingram at January 2nd, 2023 , Revised On August 18, 2023
Are you a marketing or management student looking for specific marketing management dissertation topics? If yes, your search is over because this article provides 25 highly focused marketing management dissertation ideas and examples for your consideration.
Marketing management refers to planning, organising, coordinating, and controlling marketing functions within a company. Sales, distribution, and customer service are all related to marketing management because they connect a brand with customers, suppliers, and other partners. Other areas of marketing management include public relations and direct advertising activities.
Furthermore, marketing management involves planning for the marketing mix, which is essential for promoting any business. It encompasses various responsibilities, from product development to pricing strategies and channel selection.
Marketing managers perform:
- Detailed market research
- Develop product and service branding strategies
- Develop strategies for targeting customers
- Identify the marketing activities to be undertaken within the budget.
Increased sales revenue and market share are the primary goals of marketing management. Therefore, improving product quality and service levels will improve customer satisfaction.
Also read Sports management dissertation topics , event management thesis ideas , operations management thesis ideas , management thesis topics , and asset management thesis topics .
Marketing Management Research Areas For Dissertation
Marketing management can be divided into four main types as categorized by the American Marketing Association (AMA):
- Customer relationship management (CRM)
- Product lifecycle management (PLM)
- Supply chain management (SCM)
- Market analytics.
These are briefly explained below.
Customer Relationship Management
Customers who have not engaged with a company for a long time can be won back through CRM strategies—providing personalized products, services, and communication to create a long-term relationship with the customer.
Product Lifecycle Management
The PLM process adds new features, services, and components to existing products over time to create more value. Maintaining consumer needs helps companies improve their margins.
Supply Chain Management
SCM uses technologies like supply chain software to manage inventory flows throughout their supply chain, which extends the company’s internal resources into all aspects of their external relationships with vendors, suppliers, distributors, and retailers.”
Market Analytics
Companies use market analytics to gather insights into consumer behaviour and preferences to make better business decisions. Business Intelligence: Business intelligence collects, analyses, and interprets data from multiple sources to understand how the business performs.
Furthermore, if you are studying business, you may also want to look at the list of business dissertation topics and finance dissertation topics .
Benefits of Marketing Management
There are various benefits of using Marketing Management. Some of them are as follows:
- It increases sales and profits.
- It improves customer satisfaction.
- It reduces costs
- It helps you to identify the problems in your business.
- It improves the quality of products and services.
- It builds a competitive advantage.
- It makes processes more efficient.
- It increases customer satisfaction.
- It improves sales
- It helps to identify new markets.
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List of Dissertation Topics for Marketing Management
Marketing management is a vast field, and it can be challenging to know where to start! Luckily, we’ve done the work for you. Here is a list of the latest marketing management dissertation topics to help you out.
- Using financial products in the UK retail banking sector
- A study of how service quality and customer satisfaction affect brand equity
- A study of the antecedents and consequences of a firm’s reputation
- Impact of social media marketing on consumer behaviour
- The role of internet advertising as a marketing tool
- A study of how supermarket retailers can use customer relationship management (CRM) data to identify consumers and predict buying behaviour
- The influence of reference groups on purchasing patterns among British consumers
- Factors that influence product packaging decisions
- An investigation into how organizational culture influences employee behaviour
- A preliminary study examined how sales assist the marketing role of security solutions.
- A thorough analysis of the literature on the term “Coopetition.”
- The function of marketing management in maintaining efficient supply chains
- Review of the literature on product innovation in multinational companies
- The psychology of consumers, how to evaluate it, and how it relates to digital marketing
- Several of the most prevalent errors are made today in email marketing.
- Correlation between marketing problem-solving techniques and marketing management support systems.
- A comparison of marketing management practices in industrialized and developing countries.
- A comprehensive review of the connection between management sciences and marketing management.
- Exploring the potential link between corporate financial success and corporate social responsibility
- A comparison of the regional strategic management of fashion apparel brands.
- Analysis of market segmentation’s effect on hotel industry customer loyalty.
- The analysis of the influence of social media on customer relationship management in the hotel industry.
- The analysis of supply chain management on operational efficiency in the hotel industry.
- The relationship between customer satisfaction, market share, and profitability
- An empirical study into the relationship between brand image and consumer perception.
Marketing management has a broad scope as it is not confined to one industry or market. It is necessary to effectively market goods and services in any economic sector. In marketing, strategic thinking, management practices, and techniques are used to develop and implement marketing programs that help businesses flourish and grow. We hope you can pick one from the aforementioned marketing management dissertation topics.
Alternatively, you may want to read about the dissertation proposal writing service and the full dissertation writing service to see how our services can ease your workload by completing your dissertation to the required criteria.
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For dissertation topics in marketing management:
- Study recent marketing challenges.
- Explore consumer behavior trends.
- Analyze digital marketing innovations.
- Investigate branding strategies.
- Examine market segmentation.
- Consider ethical marketing issues.
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Need interesting and manageable Twitter Marketing dissertation topics? Here are the trending Twitter Marketing dissertation titles so you can choose the most suitable one.
Medical law becomes increasingly important as healthcare dominates as a social issue. Graduate students must select a thesis subject as part of their programs. The subject you choose must have sufficient data to support your thesis.
Authorizing your dissertation is a very challenging task. As determined by the supervisors and advisors, the subjects should be innovative and creative, cover both theoretical and practical aspects, and add something new to the field.
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200+ Subject-Wise MBA Dissertation Topics to Check Out This Year
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Feeling the dissertation pressure mounting? Don't let writer's block turn your thesis into a 'to-do' list! Here’s a list of 200+ MBA dissertation topics that go beyond the usual suspects. From unique tech trends to the future of sustainability, we've got ideas to start your research passion and impress the professors. So, forget the generic, and let's craft MBA dissertation ideas that make your thesis stand out!
3 Key Considerations when Selecting MBA Dissertation Topics
Picking an MBA dissertation idea isn't everyone's favourite task, but knowing how to select the best MBA research topics is crucial. Three key things to remember when searching for MBA dissertation ideas are:
1. Choosing Unique MBA Dissertation Topics
Selecting MBA dissertation ideas may seem daunting, but don't fret if they've been explored before. The key lies in infusing your unique perspective into existing topics. Be innovative in your research approach to stand out.
2. Ensuring Availability of Secondary Data
Avoid last-minute topic changes by ensuring ample secondary data for your chosen MBA thesis topics. Don't delay the search for secondary data; confirm its availability during topic selection to streamline your research process.
3. Inculcating Quantitative Study
While textual analysis is appealing, integrating quantitative study enhances the depth of your MBA thesis topics. Numbers provide credibility and engage readers effectively. Strike a balance between theory and numerical analysis for impactful research.
Pursuing an MBA will help you advance your career in the business world. Many of the top universities and colleges in the world offer MBA programs in various fields.
Subject-Wise Best Research Topics for MBA Students
The possibilities for MBA thesis topics are vast, covering all facets of business administration. To narrow down options, consider various subjects. Despite constraints, here's a list of excellent research topics for MBA students for your research and exploration.
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Accounting
1. Investigating the influence of industry and public knowledge on market share index fluctuations
2. Assessing the significance of auditing for large corporations
3. Analysing the country’s tax scheme
4. Factors to consider when investing in financial markets
5. Evaluating risk-taking in companies from an accounting perspective
6. Providing recommendations for circular debt management in business firms
7. Exploring the differences and similarities between external and internal auditors
8. Examining the challenges faced by external audits due to equal value calculations
9. Analysing taxation as a human rights policy and supporting it with evidence
10. Understanding the impact of the current tax structure on lower-income individuals
Operations Management Dissertation Topics
1. Defining the concept of ‘Legality’ in supply chain design
2. Exploring the role of virtual supply chains in facilitating short-term business collaborations
3. Assessing the feasibility and effectiveness of self-driving cars in supply chain management
4. Impact of big data analytics on efficient inventory management
5. Significance of RFID in Toyota's inventory management
6. E-commerce inventory management strategies
7. Production scheduling strategies in manufacturing environments
8. Production scheduling strategies in the automobile industry
9. Case study: Toyota's production scheduling strategies in the UK
10. Utilising AI for quality control: A case study of Amazon.com
Business Management Dissertation Topics
1. Strategies for supporting gender equity in traditionally male-dominated industries
2. Impact of management's socio-cultural background on leadership relationships
3. The effect of employment benefits on employee and company productivity
4. Adaptation of small business strategies to globalisation
5. Role of feedback in cultural shifts within multinational corporations
6. Assessing team performance in multinational corporations
7. Examining small business strategies in the context of globalisation
8. Analysing team performance in multinational corporations
9. Human resource management and policies in non-profit organisations
10. Role of foreign direct investment in the economy of developing countries
Finance Dissertation Topics
1. Exploring the swift expansion of international microfinance
2. Investigating the growth of microfinance within the UK banking sector
3. Analysing the impact of microfinance on emerging economies
4. Assessing the role of credit and financial services in investment
5. Examining microfinance's contribution to poverty alleviation and economic growth
6. Contrasting FDI strategies between Europe and Asia
7. Studying emerging market stock synchronicity and analyst coverage
8. Evaluating the influence of foreign direct investment on developing nations
9. Assessing the effects of European financial regulations on cross-border investments
10. Scrutinising ongoing banking sector reforms in emerging economies: the Brazilian case
We also have a list of different finance dissertation topics in brief. You can also check out these topics for more information.
Marketing Dissertation Topics
1. Evaluating the significance of personalization in digital relationship marketing during the COVID-19 era
2. A case study on UK fitness brands building customer loyalty through high-value content
3. Analysing obstacles facing Tesco’s loyalty card scheme in today's market dynamics
4. Leveraging social media for customer acquisition through relationship marketing
5. Investigating the impact of product quality on consumer satisfaction
6. Assessing consumer understanding of brand values through a Starbucks vs. McDonald’s case study
7. Using digital methods to enhance brand salience: a case study approach
8. Exploring the impact of product availability on SME brand image
9. Transitioning a brand's reputation across industries: lessons from Virgin Cola
10. Assessing beauty brands' direct marketing efficacy using YouTube
Information Technology Management Dissertation Topics
1. Predicting the future impact of information technology on global business
2. Assessing the pace of technological advancement in meeting global financial system demands
3. Analysing the impact of the Sony hack on international market transactions
4. Exploring how technological advancements enhance global trade
5. Investigating the influence of religion on IT adoption in Yemeni universities
6. Assessing the impact of mobile technology on international students in British universities
7. Examining online discussions' role in promoting interaction and collaboration in blended learning environments
8. Applying instructional techniques to improve problem-solving abilities
9. Evaluating the effectiveness of automated tools in literature reviews for students
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Strategic Risk Management Dissertation Topics
1. Exploring the Influence of Current Global Supply Chain Trends on Risk Management Strategies
2. Investigating Social Risks' Impact on Multinational Corporations and Shareholder Value
3. Assessing Liquidity and Credit Risk Management in Financial Markets
4. Best Practices in Operational Risk Management for Warehousing
5. Comparative Analysis of Risk Management in Financial Sectors
7. Critical Factors for Operational Management Success in Financial Services
8. Analysis and Mitigation of Social Risks
9. Overcoming Obstacles in Operational Risk Management
10. Utilising Risk Assessment to Manage Medical Errors
11. Long-term Risk Management in the Banking Sector
Entrepreneurship Dissertation Topics
1. Consequences of Chronic Unemployment in Major Economies
2. Government Bailouts vs. Corporate Responsibility
3. Profit Dynamics of Insurance Firms
4. Subsidised Loans and Business Practice Ethics
5. Risk and Reward in High-Risk Investments
6. Tactics for Long-term Financial Security in Small Companies
7. Real Estate Investment Risks and Myths
8. Investment Opportunities During Economic Downturns
9. Strategies for Risk-free Profits in the Stock Market
10. Factors Influencing Business Bankruptcy Probability
11. Human Resource Management Dissertation Topics
Implementing HR Philosophies in the Workplace
1. Collaboration Between Corporate Management and HR
2. Choosing Interpersonal Skills: Soft vs. Hard
3. Objectivity vs. Subjectivity in Employee Appraisal
4. Employee Engagement and Incentive Impact
5. HR Departments' Role in Organisational Change
6. Performance Improvement Strategies for Employee Evaluation
7. Employee Perspectives on Performance Reviews
8. Impact of Motivation Programs on Productivity
9. Enhancing the Employee Selection Process
E-Commerce Dissertation Topics
1. Investigating New Businesses' E-Commerce Strategies
2. Analysing Traditional Businesses' E-Commerce Migration
3. E-Commerce Strategies: Serendipity or Strategy?
4. Components of a Successful E-Commerce Strategy
5. Examining Payment Processing Models
6. Evaluating Social Media's Role in E-Commerce
7. Strengthening Customer Relationships through E-Commerce Tactics
8. The Significance of Unique Selling Points in E-Commerce Growth
9. E-Commerce Marketing Mix: Online vs. Hybrid Presence
10. Comparing Pay-Per-Click and Pay-Per-Click Advertising
Economics Dissertation Topics
1. Impact of Market Competition on Corporate Growth Strategies
2. COVID-19's Influence on Corporate Market Entry
3. Non-Profit Financing Models and Long-Term Viability
4. Privatisation's Economic Policy Ramifications
5. Challenges Posed by Digitalization in Industries
6. Brexit's Effects on UK Industrial Policies
7. COVID-19's Impact on the Entertainment Industry
8. Global Perspectives on Alternative Energy Markets
9. Shifting Consumer Preferences Over Two Decades
10. Cultural Influence on Entrepreneurial Behavior and Business Initiatives
Health Care Management Dissertation Topics
1. Examining Mid-Level Providers' Role in Healthcare
2. Telemedicine's Impact on Healthcare Administration
3. Addressing the Opioid Crisis in Healthcare
4. Growth and Consequences of Urgent Care Clinics
5. Supporting Families Caring for Dementia Patients
6. Health Literacy's Influence on Prostate Cancer Outcomes
7. Governance and Ethics in Patient Portal Use by Guardians
8. Employee Turnover Due to Tuition Reimbursement Programs
9. Follow-Up Procedures After Medical Errors
10. State Legislation's Effects on Medical Malpractice Insurance
International Business Dissertation Topics
1. Investigating the Success of Global Business Teams in Multinational Companies: Testing an Interfering Process Model.
2. Exploring Corporate Governance's Role in Globalization and Firm Performance.
3. Assessing Brexit's Impact on British SMEs: An Examination of Likely Effects.
4. Analysing Business-Government Relations: Contingency Theory Perspective.
5. Understanding Globalization's Method and Impact on Business Collaboration.
6. Retail Management Dissertation Topics
7. The Contribution of Visual Merchandising to Clothing Brand Income in UK Malls.
8. Management's Role in Revenue Generation in Automotive Retail.
9. Evaluating Store Location Effects on Apparel Brand Sales in UK Malls.
10. Assessing the Impact of Retail Promotions on Inventory Turnover.
11. Applied Retail Analysis in B2B Industries: Optimal Store Placement.
Rural Management Dissertation Topics
1. Examining Media Influence on Rural Development.
2. Rural Development and Community Health Administration: Exploring Roles.
3. Cooperative Societies' Impact on Rural Development.
4. Community Banks' Contribution to Rural Development.
5. Identifying Socioeconomic Barriers to Rural Growth.
Change Management on Dissertation Topics
1. Dissertation Topics on Managing Change
2. Incorporating Change Management Education in Universities
3. Identification of Tools and Techniques for Change Management in Construction Projects
4. Critical Analysis of Organisational Change Management in UK-based Companies
5. Impact of Change Management Processes on Performance in Mega Programme Projects
6. Change Management Perspectives among Veterinary Nurses
7. Inter-organisational System Performance and Change Management
8. Examining Africa's Change Management Approaches: The Ubuntu Values
9. The Influence of Business and IT Functions on Organisational Change Management
10. Evolution of Change Management Perspectives over Time
11. Change Management and Cultural Revitalisation Movements in Organisations
12. Change Management in Healthcare Nursing: A Comprehensive Review
13. Hexagonal vs. Pentagonal Models in Change Management
14. Significance of Grounded Theory Approach in Change Management
15. Ethics, Values, and Leadership in Change Management
1. Entrepreneurship Trends: A Recent Boom
2. Impact of Increasing Entrepreneurs on the UK Economy
3. Entrepreneurial Adoption of Cloud Technology for Quality Control and Cost Savings
4. Scope of Entrepreneurship in the UK: Implications for Competition and Productivity
5. Technological Developments and Entrepreneurship Effects
6. Gender Dynamics in Developing Entrepreneurial Skills
7. Government Policy Influence on Entrepreneurship
8. Entrepreneurial Role in Economic Development
9. Factors Influencing Entrepreneurial Creativity
10. Entrepreneurship Education's Impact on Skill Development
11. Public Support for Technology-based Ventures
12. Factors Affecting New Ventures' Growth
13. Legislative and Fiscal Policies Encouraging Entrepreneurship
14. Alternative Marketing Tactics for Small-scale Food Entrepreneurs
15. Crowdsourcing: Definition and Functionality
Logistics and Supply Chain Management Dissertation Topics
1. Investigating the Importance of Supply Chain Management in Company Outsourcing
2. Assessing Risks within a Supply Chain
3. Analysis of Technology's Role in Present Supply Chain Structures
4. Examining the Connections Between Supply Chain and Company Logistics
5. Investigating Tax Evasion in Car Supply Chains and Its Impact on Procurement Costs
6. Challenges to Implementing an Effective Supply Management System
7. Evaluation of Information Dissemination and Sharing Among Supply Chain Intermediaries
8. Evaluating Cost Reduction Measures in China's Car Exports and Imports
9. Importance of Logistics Management in UK Clothing Reorders
10. Coping with Supply Chain and Logistics Changes: A Study on UK Businesses
So, there you have it! A diverse buffet of MBA dissertation topics to tantalise your intellectual taste buds. Remember, choosing the right one is key. Don't be afraid to get creative and explore uncharted territory. After all, your dissertation is your chance to shine, showcase your expertise, and leave a lasting mark on the business world. Dive in, research, analyse, and remember, the perfect MBA dissertation idea awaits!
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Research Topics & Ideas: Marketing
50+ Marketing Research Topic Ideas To Fast-Track Your Project
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Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.
Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.
NB – This is just the start…
The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.
If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic.
Overview: Marketing-Related Topics
- How to find a research topic (video)
- Traditional (offline) marketing topics/ideas
- Digital (online) marketing topics/ideas
- Examples of actual dissertation topics
- Free Webinar : Topic Ideation 101
- Where to get extra help
How To Find A Research Topic
Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below.
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Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.
To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.
Research Ideas: Traditional Marketing
- The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
- The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
- The impact of demographic targeting on traditional marketing performance among green businesses
- The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
- The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
- Exploring factors related to outdoor advertising recall in India
- Measuring the ROI of traditional marketing efforts: a review of current methods
- Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
- The use of public relations in traditional marketing campaigns among large insurance companies
- The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK
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Research Ideas: Digital/Online Marketing
Social media marketing
- The use of artificial intelligence in social media marketing among online fashion companies in Sweden
- The impact of social media on public relations and media relations: a Case Study of Nandos
- The role of Twitter in crisis communication and reputation management: a discourse analysis
- The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
- The use of social media for market research and consumer insights among SMEs in Kenya
- The impact of social media on consumer buying behaviour of fast food in Italy
- The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
- The relationship between social media engagement and website traffic: an analysis of fitness brands
- The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
- The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco
Content marketing
- The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
- Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
- The experiences and use of SEO in content marketing strategy among small online businesses
- The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
- Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
- The use of user-generated content in building brand trust and engagement among green companies in the UK
- Measuring the ROI of content marketing efforts among luxury brands
- The perception and use of Chat GPT in content creation among small online businesses
- The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
- Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs
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Search engine marketing
- The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
- The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
- The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
- The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
- The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
- The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
- Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
- The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
- The use of remarketing and retargeting in search engine marketing campaigns among marketers
- The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups
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Email marketing
- The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
- The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
- Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
- The use of personalization on email marketing performance among craft bloggers
- The impact of automated email marketing among local online retailers on customer loyalty and retention
- The use of automation and triggered emails in increasing engagement and conversion rates for online courses
- The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
- The role of mobile optimization in email marketing targeting Gen Z consumers
- The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
- The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer
Marketing-Related Dissertations & Theses
While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.
Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.
- The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
- Customer Success and the Transformation of Customer Relationships (Raines, 2022)
- The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
- Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
- You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
- Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
- Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
- Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
- Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
- Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
- The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
- The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
- Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)
Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.
Fast-Track Your Research Topic
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71+ Research Paper Topics & Ideas for Marketing Students
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As a marketing student, you probably have access to a plethora of resources such as your college library and of course, the internet, to come up with great research paper topics.
However, the thought of writing your research paper can be daunting, especially if you’re still brainstorming and don’t know what to write about.
Just like any other piece of writing, start by keeping your audience in mind. Then, make a list of research paper topics that are more relevant to your interests, or a new under-developed field (for example; augmented reality, or people sentiments towards Artificial Intelligence), or a unique research topic that intrigues your audience.
But if you’re still struggling to pin down one out of the many research paper topics for your program, we’ll suggest a number of them for you to either choose from; or for you to take inspiration from and come up with your own.
Table of Contents
How to Choose the Best Research Paper Topics
Before we dive into the details, you’ll have to familiarize yourself with the basics. For starters, pick up a pen and paper and brainstorm different topics that you’d like to write about.
While personal interest is definitely important, we also suggest you opt for a topic that will intrigue your readers. Here are a couple of factors you ought to keep in mind while selecting a topic:
Keeping your personal interest in mind
You probably won’t be able to write a stellar research paper if you’re not interested in the topic. Sit down with your peers and advisors to discuss possible ideas. It will be easier for you to discuss different themes once you’ve written down all your ideas in one place. If you’ve decided on a specific keyword for instance “consumer behaviour”, you can look for similar research papers on the internet.
A research paper isn’t a descriptive essay which you can drag aimlessly. Your research paper needs to be based on factual data and that’s only possible if you’ve conducted thorough research. While jotting down points for your first draft, ensure your statements are supported with references or examples citing credible academicals and research work.
Don’t leave it till the last day
A lot of students tend to undermine the writing process and leave for the last few days. Bear in mind that you can’t possibly write your entire research paper overnight. In order to succeed, you’ll have to devote sufficient amount of time to research.
Also, be prepared to schedule meetings with your advisor on a regular basis as you’re bound to require help along the way. At this point, make sure you only rely on credible sources that will support your dissertation.
Examples & List of Research Paper Topics
If you’re still unable to decide a topic of your interest, here is a list of 70 unique marketing research topics that you can use as marketing project topics for your MBA, or any other marketing course:
- How do organizations use CSR ( corporate social responsibility ) to reinforce brand equity?
- What manipulation tactics do brands use to get more customers?
- How can brand image be communicated via social media marketing?
- How can social media impact the buying choices of shoppers?
- Are consumers equipped to shield themselves from direct marketing strategies?
- Determine and analyze consumer buying behavior for [product name]
- How does advertising impact consumer behaviour?
- How does family orientation impact marketing communications?
- What characteristics do buyers look for when purchasing a product online?
- How does global marketing incorporate standardization?
- What attributes do consumers look for when comparing products online?
- How do financial institutions differentiate their goods and services on the basis of social class?
- Is direct marketing really the most effective form of marketing?
- What internet marketing trends can be expected for the future?
- How to marketing strategies differ across different cultures?
- Can brand advertising impact political campaigns?
- How do brands exploit impulsive buying?
- How does loyalty cards encourage sales and boost customer loyalty?
- Can well-marketed brands get away with selling substandard quality products?
- How is globalization having on impact on consumer behaviour?
- Impact of brand image on customer loyalty
- Brand attributes that lead to an increase in customer loyalty
- Successful marketing approaches that helped break through strong market monopoly
- Impact of cause marketing on brand affinity with young mothers
- Effect of consumer promotions and discount offerings on brand equity
- The outcomes of advertising in a recession
- Influence on Social Media advertising on consumer behaviour
- Effect of TV advertising on top of mind awareness
- Understanding customer perceptions around event sponsorships
- Does corporate social responsibility translate into sales?
- Canadians perspective on being targeted with mobile ads based on their browser history
- Is direct marketing welcomed by people?
- Are customers able to differentiate between various mortgage offering by competing banks?
- Does social media influence buying behaviour
- Do people like being click baited into sponsored posts?
- Understanding the impact of celebrity endorsements on ROI for CPG brands
- Women’s sentiments around comparison advertising
- How effective is comparison advertising to build brand equity?
- Do consumers prefer purchasing routine grocery products online?
- Is earned media perceived to be as important as it appears to be?
- What makes people want to share content to their friends?
- Understanding why content goes viral
- Marketing challenges around the evolving family structures
- Are we losing the emotional value and significance of money being in a cashless society?
- Is centralized global marketing a good idea for brand health in local markets?
- How is augmented reality going to enhance marketing experiences?
- How will artificial intelligence support in making better marketing decisions?
- Is immersion marketing through virtual reality technology going to be accepted?
- What does the luxury auto buyer look for in a car?
- How to instill a desire to purchase for customers in the luxury category
- Harmful effects of advertising to kids
- Impact of in-store branding on brand salience
- Effect marketing strategies for restaurant businesses
- Habit formation and ways to integrate new products in consumer lifestyles
- Is display advertising going to die?
- Can Snapchat help small business grow?
- How do customers perceive the brand who advertise on Instagram?
- The impact of humour in advertising
- Do customers pay attention to nutrition labels?
- What triggers impulse buying behaviour
- Essentials to sky rocket a new brand to heights of awareness
- The factors that lead to customer satisfaction in young adults
- Elements that help build an emotional connection with your audience
- How do males and females differ in their buying behaviour of mobile phones
- Does language targeting help in ethnic advertising?
- Customer Perceptions: Are well known brands good in quality?
- Is radio still an effective method of advertising?
- Rural vs Urban marketing challenges to be mindful of
- Impact of internal branding on employee retention and turnover
- An in-depth analysis of political marketing in Canada
More Categories of Research Topics
Still in need of some inspiration? Here are a few research paper areas that you can explore:
- Distribution
- Consumer Behavior
- Relationship Marketing
- Brand Management
- Nonprofit Marketing
- Market Segmentation & Targeting
- Internet Marketing
- Marketing Planning & Forecasting
- Product Design & Positioning
- Direct Marketing
- Advertising
- Purchasing & Materials Management
Hopefully, these marketing thesis topics will help you come up with a few topics of your own. If you’re still confused about which area, you’d like to work with, we suggest you consult your advisor for some additional help. Good luck!
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Crafting a Future in Commerce: Top MBA Marketing Thesis Topics that Push Boundaries
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The realm of commerce is ever-evolving, with new technologies and consumer trends shaping the future of marketing. As MBA students seek to contribute original research and innovative ideas to the field, selecting a compelling thesis topic becomes crucial. This article delves into some of the most groundbreaking MBA marketing thesis topics that are pushing the boundaries of what we know and how we think about commerce.
Key Takeaways
- Selecting a thesis topic in MBA marketing that explores innovative paradigms and emerging trends can set the groundwork for a significant contribution to the field.
- Topics like leveraging AI for consumer insights and the impact of VR on consumer behavior are at the forefront of blending technology with marketing strategies.
- Understanding digital marketing and analytics through lenses such as predictive analytics, blockchain technology, and voice search optimization is essential for future-focused research.
Innovative Paradigms in Marketing Strategy
Leveraging artificial intelligence for consumer insights.
As you delve into the realm of marketing, the utilization of Artificial Intelligence (AI) for garnering consumer insights represents a frontier teeming with potential. AI technologies are transforming the landscape of consumer data analysis , enabling marketers to predict behaviors, personalize experiences, and engage customers with unprecedented precision.
The integration of AI into marketing strategies necessitates a holistic understanding of both the technology and the consumer. To effectively leverage AI, you must consider the following points:
- The ethical implications of data collection and usage.
- The importance of aligning AI applications with organizational values and customer-centric approaches.
- The need for continuous learning and adaptation as AI evolves and consumer behaviors shift.
By embracing these considerations, you can harness AI to not only meet but anticipate the needs and desires of your target audience, crafting marketing campaigns that resonate on a deeper level. Moreover, the academic exploration of AI in marketing offers a rich vein of thesis topics that push the boundaries of traditional marketing paradigms, encouraging further research and exploration through thorough investigation, critical analysis, and scholarly discourse.
The Impact of Virtual Reality on Consumer Behavior
As you delve into the realm of virtual reality (VR), you'll discover its profound ability to transform the consumer experience. Virtual reality stores are gaining popularity , offering an immersive environment that goes beyond traditional online shopping. These virtual storefronts allow consumers to browse and engage with products in a highly interactive manner, which can significantly influence purchase intentions.
Empirical studies suggest that VR can enhance consumer learning about products, providing a deeper understanding that may affect their buying decisions. For instance, the ability to visualize products in a three-dimensional space and interact with them can lead to a more informed and confident purchase.
The adoption of VR in marketing strategies is not without its challenges. An integrated framework for VR adoption must consider various determinants such as consumer attitudes, perceived enjoyment, and social influences. The table below summarizes key factors influencing VR adoption:
Factor | Influence on VR Adoption |
---|---|
Consumer Attitudes | Positive attitudes towards technology increase likelihood of VR adoption |
Perceived Enjoyment | Enjoyable VR experiences can drive repeated use and positive word-of-mouth |
Ease of Use | User-friendly interfaces encourage consumers to explore VR features |
Social Influences | Recommendations from peers can significantly impact VR engagement |
By understanding these elements, marketers can craft strategies that leverage VR's unique capabilities to create compelling consumer experiences and foster brand loyalty.
Sustainable Marketing: Ethical Considerations and Brand Image
As you delve into the realm of sustainable marketing , you'll uncover the intricate balance between ethical considerations and brand image. The pursuit of sustainability is not just an environmental concern; it's a strategic imperative that shapes consumer perception and loyalty. Studies suggest that sustainable marketing practices can significantly enhance brand image, acting as a bridge between a company's values and its audience's expectations.
Consider the following points when exploring this topic:
- The evolving definition of brand ethics in the context of sustainability.
- Consumer responses to sustainable marketing initiatives.
- The role of transparency and authenticity in sustainable branding.
To illustrate the impact of sustainable marketing on brand loyalty , let's examine a case study:
Brand | Sustainable Practice | Increase in Brand Loyalty |
---|---|---|
Brand A | Eco-friendly packaging | 15% |
Brand B | Carbon-neutral operations | 20% |
Brand C | Ethical sourcing | 25% |
This table highlights the positive correlation between specific sustainable practices and the resulting increase in brand loyalty. It's evident that consumers are not just passive observers but active participants who reward brands that align with their values. As you craft your thesis, consider the tools and templates available to guide your independent research, ensuring your contribution to the field is both significant and impactful.
Influencer Marketing: Measuring ROI Beyond the Hype
As you delve into the world of influencer marketing, it becomes crucial to look beyond the surface-level metrics of likes and shares. Understanding the true return on investment (ROI) requires a deeper analysis of engagement rates, conversion metrics, and the alignment with your brand's strategic goals. To accurately measure the effectiveness of influencer partnerships, consider the following points:
- Establish clear objectives for each campaign, such as brand awareness, lead generation, or direct sales.
- Track key performance indicators (KPIs) that align with these objectives, including website traffic, social media engagement, and customer acquisition costs.
- Utilize attribution modeling to determine the specific impact of influencer marketing on consumer behavior and sales conversions.
By adopting a comprehensive approach to ROI measurement, you can ensure that your investment in influencer marketing is not only justified but also contributes to the long-term growth and success of your brand.
The Role of Sentiment Analysis in Brand Positioning
Understanding the emotions and opinions of consumers is pivotal in shaping a brand's market position. Sentiment analysis tools have become indispensable in decoding the complex web of customer feedback. By analyzing text from reviews, social media, and other platforms, businesses can gauge the emotional tone behind customer interactions, enabling them to tailor their strategies accordingly.
The process involves collecting and evaluating large datasets to discern patterns and sentiments. For instance, a study on online food ordering platforms may involve examining hundreds of thousands of reviews to extract meaningful insights about customer satisfaction and preferences. This data-driven approach can reveal underlying issues that may affect a brand's standing , guiding marketers to make informed decisions.
To effectively leverage sentiment analysis in brand positioning, consider the following steps:
- Utilize sentiment analysis tools to assess overall sentiment.
- Identify and monitor negative trends or concerns.
- Align findings with brand positioning strategies.
- Adjust marketing tactics based on consumer sentiment feedback.
By integrating sentiment analysis into your marketing thesis, you not only explore the technical aspects but also contribute to the strategic development of brand positioning. It's a topic that resonates with the current digital landscape, where consumer voices are louder and more influential than ever.
Emerging Trends in Digital Marketing and Analytics
Predictive analytics in personalization and customer journey mapping.
As you delve into the realm of predictive analytics , you'll discover its transformative power in personalizing the customer journey. Predictive analytics harnesses historical data to forecast future customer behaviors , enabling marketers to tailor experiences with unprecedented precision. By anticipating customer needs, you can craft strategies that resonate on a deeply individual level, fostering loyalty and enhancing satisfaction.
To effectively implement predictive analytics, you must navigate a series of steps:
- Collect and analyze customer data to identify patterns and trends.
- Develop predictive models that translate data insights into actionable predictions.
- Continuously refine your models with new data, ensuring they evolve with changing customer behaviors.
Mastering these techniques requires a robust understanding of both the technology and the customer. Websites offering tools for thesis writing , such as worksheets and templates, emphasize support for students on this challenging journey. Moreover, titles like 'The Impact of AI on Customer Journey Mapping' from Success.ai highlight how AI improves personalization , underscoring the importance of data to personalize experiences and predict future actions. Remember, your thesis is not just an academic exercise; it's an opportunity to contribute to the cutting-edge of marketing innovation.
Blockchain Technology: A New Frontier for Marketing Transparency
As you delve into the world of marketing, consider the transformative potential of blockchain technology. Blockchain represents a paradigm shift in how consumer trust is built and maintained. By providing an immutable ledger for transactions, it offers unparalleled transparency that can enhance the relationship between brands and their customers. This transparency is not just a buzzword; it's a tangible asset that can be leveraged for competitive advantage.
The implications of blockchain for marketing are vast and varied. Here are a few key areas where its impact is particularly noteworthy:
- Enhanced Customer Trust : With blockchain, every transaction is recorded and easily verifiable, reducing the chances of fraud and increasing consumer confidence.
- Supply Chain Transparency : Consumers are increasingly concerned about the origins of the products they purchase. Blockchain can provide a clear trail from production to purchase.
- Data Security and Privacy : In an era where data breaches are common, blockchain offers a more secure way to handle customer data.
Blockchain technology (BT) represents a chance to bolster consumer responses toward retailers due to its ability to ensure transparency in each transaction. To fully harness the benefits of blockchain, marketers must understand its technical aspects and how to communicate its value to consumers. Your thesis could explore the strategic implementation of blockchain in marketing campaigns and its effect on consumer perception and behavior. Remember, meticulous data analysis is crucial for a master thesis, and presenting your findings with clarity will be key to your success.
Voice Search Optimization: Preparing for the Next Digital Revolution
As you delve into the realm of digital marketing, the rise of voice search presents a pivotal shift in how consumers interact with technology. Understanding and optimizing voice search is now essential for businesses looking to boost their online visibility. With the proliferation of smart speakers and virtual assistants, your thesis could explore the nuances of voice search optimization (VSO) and its implications for SEO strategies.
Consider the following aspects for a comprehensive analysis:
- The linguistic patterns unique to voice search queries
- The influence of voice search on consumer behavior
- The technical adjustments required for websites to rank in voice search results
By enhancing research skills through efficient article searching, you can find reliable sources quickly, save time, and deepen your understanding of topics. Moreover, mastering the art of interviews for your thesis will uncover invaluable insights for your research. Embrace the challenge posed by digital and AI transformation, and turn it into a competitive advantage for your future in commerce.
The Intersection of Big Data and Marketing Decision-Making
In the realm of digital marketing, the deluge of data generated by online interactions has become a cornerstone for strategic decision-making. Big data is not just a buzzword; it's the fuel that powers the engines of modern marketing strategies. As you delve into this topic, you'll explore how every click, purchase, and online engagement contributes to a vast landscape of consumer information , driving decisions that can make or break marketing campaigns.
To harness the full potential of big data, marketers must become adept at interpreting complex datasets. This involves not only the collection and analysis of data but also the application of predictive modeling and machine learning to forecast trends and consumer behavior. Consider the following points:
- The role of advanced analytics in understanding market signals
- Utilizing machine learning for predictive insights
- Aligning data-driven strategies with business objectives
Your thesis could investigate how organizations are integrating big data into their marketing decision-making processes, transforming insights into actionable strategies that resonate with consumers and provide a competitive edge. By focusing on the intersection of big data and marketing, you position yourself at the forefront of a rapidly evolving landscape, where the ability to make data-driven decisions is becoming an indispensable skill for marketers.
Growth Hacking Strategies for Startups: A Data-Driven Approach
In the fast-paced world of startups, growth hacking has emerged as a critical strategy for rapid expansion and market penetration. Growth hacking is not just about growth for the sake of it; it's about smart, data-driven tactics that can lead to sustainable business models. As you delve into this topic, you'll explore how startups can leverage analytics to identify the most effective growth levers, from customer acquisition to retention strategies.
To understand growth hacking, consider the Growth Matrix , which categorizes strategies into four modes: gain, expand, extend, and reinvent. Each mode represents a different approach to growth, whether it's targeting existing customers with new solutions or finding entirely new markets. The experimental nature of growth hacking also ties into the concept of bootstrapping, where startups self-finance their growth through viable business models and a deep understanding of key customer segments.
Your thesis could include a detailed analysis of case studies where growth hacking has been successfully implemented. This could involve a table of key metrics such as customer acquisition cost (CAC), lifetime value (LTV), and viral coefficient, to illustrate the quantitative impact of these strategies. Additionally, you might explore the following qualitative aspects:
- The role of creativity and innovation in growth hacking
- Ethical considerations in aggressive growth tactics
- The balance between rapid growth and long-term sustainability
Remember, the essence of growth hacking is in its agility and adaptability. As you embark on this research, ensure that your thesis reflects a clear understanding of these concepts, providing focus and motivation throughout your academic endeavor. Utilize available tools for thesis writing , such as worksheets and templates, to structure your research effectively and embrace the challenges of qualitative research with confidence.
In the fast-paced world of digital marketing and analytics, staying ahead of the curve is essential. At Research Rebels, we provide innovative strategies and actionable insights to help you navigate the complexities of thesis writing and academic projects. Our Thesis Action Plan and Academic Project Planner are designed to transform your learning experience, making it stress-free and efficient. Don't miss out on our special offers and free lifetime updates. Visit our website now to claim your offer and take the first step towards academic excellence with ease and confidence.
In conclusion, the pursuit of an MBA in Marketing offers a unique opportunity to delve into a myriad of groundbreaking thesis topics that can shape the future of commerce. As we have explored throughout this article, the potential areas of research are both diverse and dynamic, ranging from digital marketing innovations to consumer behavior analytics. It is imperative for students to select topics that not only ignite their passion but also push the boundaries of conventional marketing strategies. By doing so, they contribute to the evolution of marketing practices and the creation of value in an ever-changing global marketplace. The academic journey may be arduous, but the intellectual rewards and practical implications of such research are immense, promising a significant impact on both their personal growth and the broader field of marketing.
Frequently Asked Questions
How can artificial intelligence enhance marketing strategies.
Artificial intelligence can analyze large sets of consumer data to provide insights, predict consumer behavior, improve personalization, and optimize marketing campaigns for better engagement and ROI.
What role does virtual reality play in influencing consumer behavior?
Virtual reality creates immersive experiences, allowing consumers to interact with products or services in a simulated environment. This can lead to higher engagement, improved brand recall, and potentially influence purchasing decisions.
Why is sustainability becoming crucial in marketing?
Sustainability addresses consumer concerns about environmental and social issues. Brands focusing on sustainable practices can improve their image, build consumer trust, and gain a competitive advantage.
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Dissertation Topics in Marketing
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As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!
Also Read: Dissertation vs Thesis
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Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics , present the perfectly written dissertation on marketing.
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- What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
- To what degree does Caffe Nero’s app foster consumer allegiance?
- How and why can communication marketing be employed to entice new clients through social elements?
- How does production variety influence policy patriotism among high and low-contact producers?
- Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
- How do entrepreneurs grapple with polygamous behaviour among users?
- Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
- Growing policy support through long-value distribution management–an event study of UK health brands.
- What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
- An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
- How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
- Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.
Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.
- Involving communal systems when seeking different markets and developing the market interest.
- Systems companies use acting on customer boycotts.
- The job of joint buy in a poor industry.
- Are modernisations useful in building up the number of clients?
- The relationship between the geographic position and the nature of a system.
- The benefits groups get from the customisation of their works.
- Mobile commerce: its powers and shortcomings.
- The change in prices on offline and wire markets of properties.
- How serious is the job of branding in the progress of a business?
- Are there proper limitations in brand selling plans?
- What are the key features of Internet commerce?
Also Read: Dissertation Topic in Finance
Here are some dissertation topics for B2B marketing.
- Altering the Marketing Management. What are the new models, functions, processes, and techniques?
- Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
- Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
- Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
- Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
- Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.
Given below is a list of Digital Marketing dissertation topics.
- How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
- Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
- In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
- Evaluating the power of vision brands’ direct selling via YouTube.
- How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
- Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?
Also Read: How to Write Acknowledgement for Dissertation?
Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:
- Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
- Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
- The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
- Customer loyalty – Behaviour or attitude? A mixed-method analysis.
- The relationship marketing strategies of Nike: A critical analysis.
In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:
- How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
- Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
- A case study: Using digital methods to increase brand salience.
- Using social media marketing to attract customers to brands of small companies.
- The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.
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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:
- In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
- The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
- Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
- Using social media to reduce the cost of direct marketing
- Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon
As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:
- Native advertising: Exploring its effectiveness in the UK, China, and the US.
- The effect of culture on marketing communications: The case of Coca-Cola in India
- How do supermarket chains overcome language differences in Switzerland?
- Effects of social media on organisational culture in the UK’s fashion industry.
- How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.
Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:
- The case of Apple: How can firms customise their products?
- The impact of digital marketing innovation on Apple’s performance
- Pop-up advertisements: Hit or a miss
- Celebrities and influencers: Have they changed the game of online marketing?
- Analyzing customers’ psychology and its role in digital marketing.
Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:
- Can a strong brand image be built through mobile marketing techniques?
- What do customers want from mobile marketing messages?
- How does location influence mobile marketing communications?
- What role does timeliness play in mobile marketing communications?
- What are the advantages and disadvantages of push-and-pull mobile marketing strategies?
The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:
- The impact of product information availability and persuasive advertising on consumer behaviour.
- Advantages and disadvantages of online advertising in international marketing.
- The Importance of Marketing mix on non-profit organisations.
- Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
- Case of iTunes: Can an overt international pricing strategy negatively affect the brand image?
Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:
- What drives customers to buy things from Amazon?
- What are the benefits and advantages of customer internet reviews?
- What impact do marketing intelligence and planning have on sports marketing?
- How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
- What do customers think about green marketing?
- What are customers’ feelings about Burberry’s digital marketing efforts?
- What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
- How does gender influence information processing among luxury goods consumers?
Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:
- A content analysis of Food brands Instagram posts.
- The impact of social media marketing on brand loyalty.
- Instagram, influencer marking and trust – a critical analysis.
- Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
- Implications for marketing managers: limitations of social media marketing.
Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:
- How have spam laws improved marketing ethics online?
- What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
- The influence of local culture on business ethics of immigrants- A case study of the UK
- Vegan vs cruelty-free: the politics of labelling and why it matters
- What factors distinguish a consumer’s choice of most and least socially responsible firms?
- Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity
Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:
- Analysis and determination of consumer buying behaviour for Coca-Cola
- Critical research on how AI will help make better marketing decisions
- Brand advertising and political campaigns: a possible interwoven impact?
- Analysis of how brands exploit impulsive buying
- Marketing budgets included by BREXIT
- The effect of COVID-19 on the global economy
- The decline in organic reach on social media platforms
- Do people appreciate being click baited into sponsored posts?
- How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty
A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper.
The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.
Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.
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Dissertation Topics in Marketing Actual in 2024
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Table of contents
- 1 How to Choose the Right Topic for Your Marketing Dissertation
- 2 Branding Dissertation Topics
- 3 Digital Marketing Dissertation Topics
- 4 MBA Marketing Dissertation Topics
- 5 Interesting Marketing Dissertation Topics
- 6 Social Media Marketing Dissertation Topics
- 7 Relationship Marketing Dissertation Topics
- 8 Fashion Marketing Dissertation Topics
- 9 Sports Marketing Dissertation Topics
- 10 Ethics in Marketing Dissertation Topics
- 11 Consumer Behaviour Dissertation Topics
We’ve compiled a list of about 100 of the best international marketing dissertation topics. Use these examples comfortably and create your idea.
How to Choose the Right Topic for Your Marketing Dissertation
To choose the right topic for your dissertation , you have to pick something actual and relevant to the field. Moreover, your choice must be interesting for reading. But not something filled with many scientific terms.
The idea must be based on a case that other people have already researched. That will give you enough credible sources to use for your work.
When writing your dissertation , remember that it revolves around data. Thus, using credible academic references with correct information is best.
While doing that, a good thing to remember is to look for ideas with gaps that have great potential. They will allow you to create a good piece that will be interesting to read. But given how hard these are to notice, you should get dissertation assistance . You can get help from our team of professionals or ask your professor for suggestions.
Branding Dissertation Topics
Branding is a term that comes from the business world, and you will often see it in the field. The word refers to many processes that give meaning to various organizations, businesses, services, and goods.
In that sense, branding can be a way for the company to promote its products and achieve an edge over competitors by building its brand. It can be a promise to the customers or the appeal of a good or service.
- Brand value, and how the consumers perceive it. Case of Pepsi versus Coca-Cola.
- The company branding and its effect on business productivity.
- What is the significance of social media marketing for brand development?
- Is there cultural meaning in brands, and why?
- Branding and its nature. Comprehensive evolution study.
- The relations between the brand, customers, and their emotions.
- Why is brand management essential for achieving profitability?
- Branding and the importance of having a top product that attracts customers.
- How can the use of digital methods increase brand standing?
- Smartphone apps, and how businesses can use them to improve their brand equity.
Digital Marketing Dissertation Topics
Without a doubt, this is the future of commerce in the current age. That is due to the significant increase in online shopping. With the growth of online sales and new e-commerce, experts must develop unique strategies to boost their sales.
Because of that, we have prepared a few ideas about digital marketing thesis topics for you:
- Modern customers and how social media applications can affect their behavior.
- Marketing and landing pages, and why they are so important to have.
- Google and Amazon ads and how they are a necessity for online commerce.
- Digitalized platforms and the adoption of automated service interaction. How they affect clients and companies.
- What exactly is the role of the Internet? How does it influence customers’ behavior?
- Smart devices and their effects on boosting company sales.
- Is it essential to analyze the consumer’s psychology in marketing strategies?
- How have stars and influencers affected online sales and strategies?
- Digital marketing. Is it better for the customer to interact with a machine or an employee?
- Email strategies. Are they outdated, and what are the most common mistakes of this strategy?
MBA Marketing Dissertation Topics
Having a Master’s can be essential as it opens a new path for you and allows you to learn more. In that sense, it also shows you know about marketing in general. So, picking the right dissertation topic is crucial because you have to prove your knowledge.
- Digital and mobile marketing. What are their strengths and weaknesses?
- Note the difference between offline and online market goods and how clients respond to them.
- Management and its response to boycotts. What is the proper reaction?
- What are the customer’s reactions during periods of recession and crisis?
- Customer profile gender, age, and ethnicity. How do they affect online purchases?
- What is the importance of a successful branding strategy, and how does it attract loyal customers?
- How does color relate to brands and affect sales in the clothing industry?
- Strategies about charity. Why are they important, and how do people regard them?
- Best sales strategies that make consumers buy food online.
- E-commerce, and how a loyalty program encourages the customers to spend more.
Interesting Marketing Dissertation Topics
No matter what you are writing about, you must pick an interesting topic. Then you will have an easy time researching and writing.
Marketing is a field connected to a lot of data, and that can make writing your Master’s dissertation hard. Thus, striving to pick a compelling case to write about will help you immensely.
- Should we combine offline with online techniques to increase sales in the digital business model?
- Politics and their effects on marketing strategies.
- What are the best and worst parts of SMS marketing? Is it an actual concept?
- The concept of standardization in the field and how it affects the clients.
- How does brand value affect the customer’s decision?
- How do retention and innovation go hand in hand? What are the effects?
- Family packs and oriented online commerce strategies.
- Online trends and their impact on marketing techniques. How have they changed during the past ten years?
- The power of customization in e-commerce and how it affects sales.
- Market segmentation and its effects on sales channels. Is it a good or bad strategy?
Social Media Marketing Dissertation Topics
In the current commerce world, many, if not most, marketing campaigns and deals take place online. With that, the importance of social media and other widespread online platforms increases. So, social media marketing strategies are a must for the success of any thriving business.
- Are Google, Amazon, and Facebook ads convenient for digital trade?
- Effects of social media and the impact they have on customers.
- Marketing, E-commerce, and the importance of proper SEO. Effects and aftermaths.
- Is it good for huge corporations to use social media and focus on younger customer groups?
- How can products and online services affect customer loyalty to the brand?
- Are influencers and famous actors a good strategy to increase your audience?
- Social media and its significance in modern marketing promotion campaigns.
- How can online content marketing build a larger presence and loyal customers?
- Are social media suitable for branding or just boosting a company’s sales?
- Should a company build online value through transparent customer reviews? Best ways to do it.
Relationship Marketing Dissertation Topics
Customer association is crucial for the success and good sales of every business. Thus, customer relationships are often vital to a good marketing approach. That is because such techniques rely on how well you know your customers and what you want to focus on when approaching them.
- How has customer retention changed due to the Covid-19 pandemic, and how does that affect marketing strategies?
- Modern consumer behavior. Is it reasonable to push clients to change their customer style or not?
- How can the decision-making process affect cultural or ethical influences?
- Big corporations and their strategies. Why do customers stay loyal and abide by global marketing rules?
- Why is it important for a company to learn more about its client’s psychoanalytical model?
- Differences between the classes and racial discrimination when targeting different ethnicities.
- E-commerce and shopping application. How can customers achieve satisfaction through verbal communication?
- What is the risk when dealing with unhappy customers and boycotts?
- When is it reasonable to change prices, and how do clients see these changes?
- Customization: The best way to personalize your company’s product to suit your customers.
Marketing dissertation topics can include areas such as pricing strategy, brand loyalty, customer satisfaction, etc. Writing a dissertation on a marketing topic can be a difficult task. That is why services such as custom dissertation writing services are available to alleviate this stress and make the process easier.
Fashion Marketing Dissertation Topics
Fashion marketing aims to resolve or create promotion issues connected to a clothing brand. Many of the strategies in the field include publications on specialized blogs. They can also have websites, Google Ads, and campaigns with influencers.
Below, we have prepared a few exciting topics from that field. Please take a look at them and gain inspiration about your dissertation topic:
- Are fashion marketing strategies mainly aimed at women, and why?
- Social media applications and their influence over fashion commerce strategies.
- Fashion marketing techniques and logistics. The importance of proper planning.
- What are the best ways to identify your clients in fashion marketing?
- Best ways to create the ultimate customer experience in fashion.
- Should fashion strategies spin around famous influencers or not?
- Can sales be predicted effectively in fashion marketing, and how?
- Best ways to attract younger customers. Goal-oriented campaigns and their benefits.
- How can data suggest the best decisions in fashion promotion, and why?
- The importance of researching and properly planning product prices.
Sports Marketing Dissertation Topics
In the modern world, sports are present in everyone’s life. So naturally, sports-related advertising significantly impacts a company’s brand sales and income.
Given how important that is, we have prepared a few of the best marketing-related dissertation topics in the field. Use them to gain inspiration and choose a suitable case.
- Is it a good idea to use famous sports stars in promotion strategies?
- World Cup 2022 and its importance for great marketing campaigns.
- How can Esports be a suitable advertising platform? Best practices in the field.
- Are behind-the-scenes images a good move in promotion strategies or not?
- Advertising and betting platforms. Correlations and how these companies advertise on sports media.
- How can bets influence sports marketing, and how are they connected?
- Best advertising strategies. Teasers and previews before the start of a competition.
- Women in sports and how they advance sports marketing.
- What is the role of artificial intelligence, and can it change the shape of marketing in sports fields?
- Ticket purchases. Why is it one of the best promotion revenue streams?
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Ethics in Marketing Dissertation Topics
Marketing ethics are concerned with various business practices and company responsibilities. They are usually influenced by the clients’ behavior or change in attitude.
Nowadays, these are common, thanks to the influence of social media platforms. Below you can see a few suggestions for such topics.
- What is the impact of goods labels on the clients’ purchase behavior?
- Exploring the depths of Amazonia jungles. Is it green or greenwashing?
- How do corporate behavior and ethics influence customer sales? Investigation.
- Why does labeling matter, and what are its effects? Vegan versus the cruelty-free label.
- How have spam rules and laws improved online ethics for consumers?
- Pharmaceutical representatives and their gifts. Business ethics and morality investigation.
- Gender difference and its impact on corporate social responsibility perceptions. What is the corporate marketing outcome?
- The effects of the code of conduct of some stores. How does it affect customers?
- Ethics, marketing, and the relationship between CSR. Are they a priority to the stakeholders or the common good?
- How WizzAir online fare pricing influenced the customer demand trends. Marketing pricing strategies.
Consumer Behaviour Dissertation Topics
Consumer behavior in marketing often refers to the customer’s needs. How they meet them with the purchase of goods, and how they use them. The same also refers to various services and even expands to clients disposing of goods.
An effective marketing strategy knows the ropes around consumer behavior. So, before starting a campaign targeted at a specific group, you must research. Here are some topics examples:
- In what ways does a company determine consumer behavior and maximize the benefit from it?
- Modern digital tools. The practice of finding consumer behavior and its benefits for social marketing strategies.
- Client behavior study. Why do women purchase more fashion goods than men?
- What are the aftereffects of neglecting your target group’s consumer behavior?
- Consumer behavior. How can the use of indecent language influence the young population to buy more?
- Why have goods like masks and disinfectants increased in popularity during and after the pandemic?
- Client’s behavior and why it is difficult to market goods in today’s busy world.
- Innovation is a way of retaining a brand’s value even after a recession.
- Product outreach and the consumer’s behavior towards it.
- Beauty product sales and male clients. Consumers behavior investigation.
Suppose you have read everything. Now you know more about the different types of marketing dissertations. You saw great examples of marketing topics related to the field and now can easily use them to gain motivation for your work.
Selecting a compelling topic for a marketing dissertation can be overwhelming. However, with the help of the PapersOwl writing service , you can easily identify a focused dissertation topic that aligns with your research interests. Their team of experts will guide you in choosing the most relevant and interesting topics that will help you make an impact in your field of study. With their support, you can be sure to produce an exceptional marketing dissertation that stands out from the rest.
Remember, inspiration is crucial, as marketing students’ thesis topics revolve around it. So get your motivation, select the suitable case that interests you, and form your thesis.
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Marketing Dissertation Topics
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Mark Bradford
When it comes to picking a topic for your marketing dissertation, it's a pretty big deal. You want something that's not only interesting but also relevant to what's happening in the marketing world right now.
Your dissertation is your chance to dig into the ins and outs of marketing, from how people buy things to all the latest digital trends. So, choosing the right marketing dissertation topics means keeping up with what's going on in the industry, spotting new ideas, and finding something fresh that can contribute to the conversation.
If you need help with your project, use our marketing essay writing service to save time and produce a classier paper.
How to Choose a Marketing Dissertation Topic?
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Choosing a marketing dissertation topic is a significant decision that can shape the direction of your academic and professional journey. Here are some steps gathered by our human essay writer to help you navigate the process:
Steps | Details |
---|---|
Identify Your Interests | Start by reflecting on your interests within the broad field of marketing. What topics or areas intrigue you the most? Consider your passions, experiences, and career aspirations. |
Conduct Background Research | Explore recent literature, journals, and industry reports to get a sense of current trends, emerging issues, and areas of debate in marketing. Pay attention to gaps in research or areas that warrant further exploration. |
Consider Practical Relevance | Think about the practical implications of potential topics. Is there a specific challenge or problem that businesses are facing? Are there opportunities to contribute new insights or solutions? |
Consult with Advisors or Mentors | Seek guidance from your academic advisors, professors, or industry mentors. They can offer valuable perspectives, suggest relevant literature, and help you refine your ideas. |
Narrow Down Your Focus | Once you have a broad idea of your interests and potential topics, narrow down your focus. Consider the feasibility of conducting research within a specific timeframe and resource constraints. |
Define Your Research Questions | Formulate clear and focused research questions that will guide your investigation. Your questions should be specific, relevant, and aligned with the objectives of your dissertation. |
Evaluate Methodological Approaches | Determine the appropriate research methodologies to answer your research questions. Consider whether qualitative, quantitative, or mixed methods approaches are most suitable for your study. |
Assess the Academic Contribution | Evaluate the academic contribution of your proposed topic. Aim to advance existing knowledge, challenge conventional wisdom, or fill gaps in the literature. |
Consider the Accessibility of Data | Assess the availability and accessibility of data sources relevant to your chosen topic. Ensure that you have access to sufficient data to support your research objectives. |
Stay Flexible and Open-Minded | Be prepared to adapt and refine your topic as you progress through your research. Stay open to new ideas and insights that may emerge during the process. |
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Marketing Dissertation Topics List
Branding dissertation topics.
Branding encapsulates creating a distinct and memorable identity for a product, service, or company, encompassing its values, attributes, and perceptions to foster recognition, differentiation, and loyalty among consumers.
- Social media and brand perception.
- Digitalization and brand loyalty.
- Branding's consumer impact.
- Building brand equity strategies.
- Brand storytelling for engagement.
- Brand identity in markets.
- Brand extensions: risks and rewards.
- Trust and brand authenticity.
- Talent and employer branding.
- Emerging markets branding.
Digital Marketing Dissertation Topics
Digital marketing involves utilizing online channels such as websites, social media, email, and search engines to reach and engage with target audiences, promote products or services, and drive desired actions or conversions.
- The evolution of digital marketing trends.
- Social media marketing effectiveness.
- Search engine optimization strategies.
- Mobile marketing for on-the-go consumers.
- Email marketing for engagement and conversion.
- Influencer marketing impact and challenges.
- Data analytics in digital marketing.
- E-commerce strategies for sales optimization.
- Virtual reality and augmented reality in marketing.
- Personalization in digital marketing campaigns.
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MBA Marketing Dissertation Topics
Marketing and MBA are interconnected as business programs often include comprehensive courses in marketing strategy, consumer behavior, and market analysis.
- Consumer behavior in modern marketing.
- Marketing for competitive advantage.
- Branding and customer loyalty.
- Digital marketing: Trends and challenges.
- Market segmentation strategies.
- Product innovation.
- Pricing for profitability.
- International marketing strategies.
- Building customer relationships.
- Marketing ethics and responsibility.
Social Media Marketing Dissertation Topics
Social media marketing involves leveraging social media platforms to promote products or services, engage with target audiences, and build brand awareness.
- Influencer marketing effectiveness and ethics.
- Social media advertising trends and strategies.
- User-generated content and brand engagement.
- Social media analytics for marketing insights.
- Impact of social media on brand perception.
- Community management in online spaces.
- Social media crisis management strategies.
- Social commerce: merging social media and e-commerce.
- Social media and customer relationship management.
- Social media marketing for small businesses.
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Fashion Marketing Dissertation Topics
Fashion marketing encompasses the strategic planning and implementation of promotional activities and brand strategies tailored to the fashion industry.
- Fashion branding and identity.
- Digital challenges in fashion retail.
- Luxury fashion marketing strategies.
- Fast fashion's consumer impact and sustainability.
- Influencers in fashion marketing.
- Trends in fashion advertising.
- Ethics in fashion consumer perception.
- Experiential marketing through fashion events.
- Merchandising strategies for fashion sales.
- Globalization and fashion marketing.
Ethics in Marketing Dissertation Topics
Ethics in marketing refers to the moral principles and standards that guide advertising, promotion, and consumer interactions.
- Ethics in marketing profitability.
- CSR in marketing practices.
- Consumer privacy in digital marketing.
- Truth in advertising compliance.
- Ethics in influencer marketing.
- Sustainability in green marketing.
- Fair trade in marketing.
- Targeted marketing ethics.
- Brand communication transparency.
- Ethical decision-making in marketing.
Consumer Behaviour Dissertation Topics
Consumer behavior refers to the study of how individuals, groups, or organizations make decisions about what to buy, use, or discard.
- Social media's influence on consumer decisions.
- Brand loyalty versus price sensitivity.
- Packaging design impact on perception.
- Impulse buying behavior in e-commerce.
- Cross-cultural consumer behavior analysis.
- Emotions in consumer decision making.
- Environmental consciousness and consumption.
- Online reviews and consumer choices.
- Gender differences in buying behavior.
- Celebrity endorsements and consumer attitudes.
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- Open Access Institutional Repository of Georgia State University - Marketing Dissertations | Department of Marketing | Georgia State University . (n.d.). https://scholarworks.gsu.edu/marketing_diss/
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Marketing Theses and Dissertations
Theses/dissertations from 2023 2023.
How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim
Theses/Dissertations from 2022 2022
Spillover Effects in Product Customization , Samuel Babu Sekar
Theses/Dissertations from 2021 2021
External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann
Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu
Theses/Dissertations from 2020 2020
The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu
Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey
Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen
Theses/Dissertations from 2019 2019
How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell
Theses/Dissertations from 2018 2018
The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt
Theses/Dissertations from 2017 2017
Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan
The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin
Product Shadows and Ad Evaluations , Nazuk Sharma
Theses/Dissertations from 2016 2016
Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa
Branding Implications of Co-Created Social Responsibility , Alexander J. Kull
Theses/Dissertations from 2015 2015
How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo
Theses/Dissertations from 2014 2014
Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan
Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata
Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs
Theses/Dissertations from 2012 2012
Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat
Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko
Theses/Dissertations from 2010 2010
Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka
Theses/Dissertations from 2009 2009
An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker
Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming
Theses/Dissertations from 2008 2008
Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer
Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson
Theses/Dissertations from 2007 2007
Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon
The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle
Theses/Dissertations from 2005 2005
The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat
Theses/Dissertations from 2004 2004
Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott
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List of Marketing Dissertation Topics for MBA
- Post author: myspeakhr
- Post category: Topics
- Reading time: 4 mins read
We know it is very important to select an appropriate and best title for your dissertation in Marketing. Dissertation is also termed as Project, Thesis, Internship etc in various countries. Select a best title for your MBA thesis will make your work half done. Hence here we have provided you the List of Marketing Dissertation Topics for MBA, BBA and other management course students. This Marketing research topics will give a clear idea in selecting a masters thesis marketing topic. Here you can find sample of Marketing Thesis topics for MBA students. You can find topics related to Consumer Behavior, Digital Marketing, Branding, customer relations, satisfaction and many more.
List of marketing dissertation topics:
Following is the list of marketing dissertation topics which can be also be termed as marketing research topics, marketing project topics, marketing thesis topics etc.
1. “The Influence of Advertising on consumer Buying Behaviour”
2. “The Influence of Advertising on children and its impact on buying Behaviour”
3. “The Mobile Phone Industry – Delivering Value to the Student Segment of the Market – An Indian scenario”
4. “Standardization versus adaptation issues in International Marketing with special reference to FMCG ”
5. “Effecting branding practices and brand recognition”
6. “Effecting branding practices and its impact on brand recognition”
7. “Effectiveness of Marketing Communication Tools on Consumer Decision in selecting specific Credit Cards”
8. “Impact of Brand Loyalty on Customer Satisfaction”
9. “Brand Loyalty – as a tool for Customer satisfaction”
10. “The Impact of Social Media on youth towards Customer buying Decisions”
11. “Advertising as Meaningful Signs on today’s youth segment”
12. “Market analysis a best tool to design marketing strategies for new business organisation”
13. “Strategic Market Analysis of Banking companies and Marketing Activities”
14. “Impact of Marketing Communications Activities practiced by mobile companies on the Behaviour of Loyal Consumer Base”
15. “Are Marketing Methods Becoming Too Intrusive? Does to creates Privacy Issues in India”
16. “Factors Affecting Competition & Success of Smart phones in Smart Phone Industry of India”
17. “Brand Identity And Its Impact On Consumer Behaviour for top textile brands”
18. “Examination Into Youth Brand Loyalty: The ready-made Textile Industry”
19. “A Marketing Plan For A Business Operation In rental car service company”
20. “An Investigation on How Protect A Brand and sustain loyal customers in this competitive network service providers”
21. “An In-Depth study on Role Advertising Agencies- An Indian Perspective”
22. “An Investigation Into The Concept of Relationship Marketing as an effective tool for customer satisfaction”
23. “The role of Relationship Marketing in improving Brand Loyalty”
24. “An In Depth Analysis Into: Consumer Behaviour the first thing to be understood by Indian brands ”
25. “Consumer Loyalty: A study on retail market”
26. “The Effects of Advertising and Its Impact on the Consumption of soft drinks by Young People of India”
27. “Brand Extension strategies- A study on Success story of famous brands”
28. “The Growth of Internet Affects Consumer Behaviour- An Indian approach”
29. “The Extent Of Strategic Ethical Marketing And The Impact Upon The Consumer”
30. “A Study on Consumer perception And Behaviors Towards Traditional Food”
31. “The Perception of Female customers towards Traditional Male Products”
32. “A comparative study of Male and female buying behavior in retail malls.”
33. “A Comprehensive Investigation Of Supermarket Differentiation”
34. “Loyalty schemes Modern tools used for sustaining loyal customers”
35. “Does Celebrity Endorsement Influence Consumers Purchasing decisions An Intensive study”
36. “Customer perception towards post paid and prepaid plans of various service providers”
37. “To What Extent Do Cartoon Characters Influence Children And What Implications Does This have on the buying decision of parents?”
38. “The Impact of offers and discounts on Online Clothes Shopping”
39. “The Effects of Internet Marketing In The Indian Hotel Industry”
40. ” The impact of various online ticket booking sites in Indian hotel Industry”
41. “The aviation industry of India is benefiting/losing profits through various ticket booking sites A comprehensive study”
42. “Customers perception towards websites and Apps for booking of tickets/hotels/restaurants/services etc.”
43. ” Automobile Companies Use CRM To Improve Customer Loyalty – A comprehensive study”
44. “A study of Brand Management as a tool for sustaining market presence by various giant marketers in ______________ industry”
45. “A study on Critical Success Factors of Customer Relationships Management”
46. “A study on the role of Online Shopping in decline of Retail Sales”
47. “The Impact of TQM in Indian Service Industry special reference with hotel industry”
48. “Impact of CRM In Company’s Performance with special reference to service industry”
49. “A study on Online Shopping Factors Affecting Customer Satisfaction with special reference to electronic goods”
50. “Does Size influence Customer expectations A study on customers expectation from large and small hotels in _____________ city”
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18 Exciting MBA Marketing Project Ideas & Topics For Beginners [2024]
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In my experience, starting an MBA marketing project can be both exciting and a bit overwhelming for beginners. As someone who’s been through it, I know how important it is to pick the right topic to show off what you’ve learned. In this article, I’ll share 18 cool ideas for MBA marketing projects , perfect for newcomers like you. We’ll cover everything from digital marketing trends to old-school marketing tactics. Whether you’re into understanding why people buy things, managing brands, or doing market research, I’v e got yo u covered. Let’s dive in and get your MBA marketing project off to a great start!
MBA in Marketing often has a number of projects to enhance your overall learning experience. We take a look at some of the best and unique project topics that you can select during your MBA in the marketing program.
Why Is Digital Marketing Considered To Be A Popular Topic In MBA?
The need for digital marketing has increased manifold since the onset of this pandemic. As economies started to shut down, many businesses started to conduct their operations online. Needless to say, social media marketing and SEO tools have taken over the traditional marketing industry in an unprecedented manner.
Currently, there are as many as 1.5 million global users of various social media platforms like Instagram, Twitter, Facebook and many more. The increasing demand for digital marketing in the business industry has also rapidly increased its value in the academic field.
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Multiple universities across India have started adding various digital marketing MBA project topics in their courses. With that being said, are you interested in learning some of the best marketing topics for MBA projects ? If yes, then check out the mentioned below list that highlights some of the topmost marketing project topics for MBA.
Importance of MBA Marketing Projects
The primary objective of an MBA marketing project is to ensure that you, as a professional, can bridge the distance between theoretical knowledge and practical experience.
Some of the widely recognized importance of an MBA marketing project are:
1. Experiential Learning
MBA marketing projects offer a unique form of experiential learning beyond the classroom and textbook. While working on real MBA marketing project topics for any company, you will be exposed to the complexities and nuances of the real business world. You will learn essential skills to help you navigate ambiguities and collaborate with team members to formulate strategic decisions under pressure.
2. Building Practical Skills
In addition to the theoretical knowledge you gain from textbooks, MBA marketing projects will help you develop a wide set of skills required to survive in the corporate world. You can learn how to conduct market research, analyze it, and then formulate strategies based on the skills many employers look for nowadays.
3. Networking Opportunities
You can also build a strong professional network based on the MBA marketing project you shall work on. These connections can help you open future career opportunities through referrals, internship opportunities, or job offers.
MBA Project Topics & a Brief Description
Here are some of the best marketing topics for MBA project
1. Marketing & Content Strategy, Brand Positioning & promotions that made Vodafone ZooZoo extremely popular and a Key Contributor to Vodafone’s Growth
ZooZoo was launched in the year 2008 during the IPL and it gave the Vodafone marketing strategy a huge boost. It is one of the most iconic brand campaigns in India
2. Building Brand Awareness among target segment via Innovative & Creative Use of Social Media Strategies for a new age youthful travel brand
Social Media strategies if done right helps to create massive Share of Voice and brand engagement with target audiences.
3. Branding & Positioning strategies for a new age D2C( Direct to customer) milk startup( with a tier 1 presence) in tier 2, tier 3 cities
Two very important activities in marketing that can make or break a brand are branding & positioning in the mind of a consumers across various target markets & geographies
Get online MBA courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.
4. Analyze consumer behaviour & Design Strategies to Increase Consumer Retention and User Engagement for a video streaming platform for documentaries.
Understanding Consumer behaviour is one of the critical steps in designing effective marketing strategies to engage & retain users specially for Digital Based Platform brands.
5. Study the effects of Branding on consumers in the Real Estate Sector
Real Estate is one sector where branding plays a big role in increasing sales due to the premium pricing of real estate.
Also Read: Best Online MBA Courses
6. Research on effect of BTL marketing on consumer purchase decisions in the FMGC sector
FMCG is a sector where BTL marketing plays a huge role in increasing consumer purchases at the store & retail outlet level.
7. Study on the Brand Positioning of one of the world’s most iconic brands – Coca Cola from its inception till date
The amazing marketing team at Coca Cola has turned a beverage drink into one of the world’s most loved brands using various innovative strategies after understanding consumer behaviour and psychology of the target audience.
8. Study on marketing mix & competitive analysis of Surf Excel brand
Surf Excel has used the marketing mix extensively to stay ahead of completion, position itself in the minds of consumers & gain market share and become one India’s top brands in the laundry detergent category.
9. Study on brand recall & awareness of ICICI Lombard General Insurance in the sector of Home Insurance
ICICI Lombard insurance operates in a crowded market amongst many other insurance competitors and we must analyze if it stand out as a brand and why
10. Analysis on the shaping up of the automobile industry in India – Various Brands, Consumer behaviour patterns, Market Share, Top Marketing Strategies & Campaigns
Automobile industry is one of the most competitive and cut throat industries in India with many domestic & global players. The consumer behaviour patterns are unique and sales are tough. All these factors mean that brands have to work hard on their marketing strategies to stand out.
Must Read: Highest Paying Cities for MBA Graduates
11. Study on Packaging used for various types of products and use of packaging as a marketing tool for brands
Packaging has long been used as a tool for branding promotions and consumers recall brands based on the colors & packaging used for various products.
12. Analysis and study on consumer satisfaction & delight with e-commerce online shopping portals
E-commerce has been booming in the last 6-7 years across the country but are consumers really satisfied with their online shopping experience or there are still some pain points yet to be addressed?
13. Impact of Customer Service on customers in the Telecom Industry in the last 10 years
Customer Service is the huge part of after sales service that can enhance the customers overall experience & delight them so that they keep them coming back for repeat purchases. What would the impact of such an approach in a cut throat industry like Telecom?
14. Effectiveness of Customer loyalty programs used by most of the Retail brands in India
Most retail brands have customer loyalty programs in the form of points or rewards. How effective have these programs been in influencing more repeat purchases from customers?
15. Study of customer satisfaction and impact of word of mouth marketing for automobile brand Maruti Suzuki
Customer satisfaction has a huge impact on word of mouth marketing that influences sales particularly in segments where the pricing is at a higher range like automobile. What impact has this had for Maruti Suzuki, one of India’s most popular brands?
16. Online Customer acquisition strategies for a new age furniture & appliance rental startup
Furniture & rental startups would have to apply the right messaging & targeting strategies along with the right optimization strategies on online channels to reach their target audience on Facebook, Google, Instagram, etc and acquire customers at an acceptable cost.
17. B2B Marketing & Sales strategies for a technology software company offering chatbots
B2B marketing & sales strategies are often very different from B2C and involve a lot of cold calling, cold emails and require a robust content marketing plan along with engagement events like webinars to decision makers at various target companies
18. Use of Gamification as a tool for customer retention & growth hacking in various tech products.
Many tech products nowadays use gamification in various forms to keep users coming back everyday and increase growth & revenue. This has helped them scale immensely
- Use Of Artificial Intelligence In Marketing
The usage of Artificial Intelligence in Digital marketing is currently one of the most talked about topics. The automation of various tasks, the pros and cons, as well as the great impact of how Artificial intelligence can totally change the face of
digital marketing is considered to be one of the most popular marketing MBA project topics.
- A Study on the Impact Of Google on Online Shopping
Researchers indicate that as much as 68% of online buyers search for a product on Google before finally making their purchase.
Topics For MBA Final Year Project In Marketing
There are a plethora of topics available under MBA marketing. Some of these includes market research, branding, advertising and many more. If you are interested in learning about some of the best topics for MBA Final year project in marketing , then you have arrived at the right place.
The following list contains a detailed account of the top marketing topics for project MBA.
- A Study On Creativity In Advertising
- Marketing Strategies of ACC Limited
- A Study On Customer Buying Behavior And Pattern
- A Study On Consumer Awareness
- Understanding Customer Behavior Towards Samsung
- A Study On Customer Satisfaction Towards Online Shopping
- Marketing Strategies Followed By Paytm and Google Pay
- A Study On Brand Promotion Strategies Followed By Swiggy and Zomato
Choosing the Right MBA Marketing Project Topic
Before shortlisting MBA marketing project topics , some of the instances that you should keep in mind are:
1. Market Trends
Start by assessing the ongoing market trends and whether the topic will be relevant when you finish the project . Choose topics related to current trends or developments and the challenges companies are encountering as a result, and include discussions on how to address them.
2. Available Resources
Always evaluate the amount of data and resources available for MBA students for the selected marketing project topics before starting. Ensure that you have access to sufficient data sources, research materials, and industry contacts that will support your research and analysis.
3. Objective of the Project
Outline a clear and concise objective for your project. Specify what you aim to research and analyze within your MBA project, and detail how to initiate and sustain it. This ensures efficient time and resource utilization with minimum chances of deviation from the original topic.
MBA Programs in India
Due to lockdowns across India, multiple universities and b-schools are now offering their MBA programs online. You can consider some of these world class MBA programs offered by top Business schools. India’s biggest online learning platform upGrad offers MBA from Liverpool Business School with specialization in marketing.
You will be given many MBA projects that will enhance your overall learning experience and help you learn the practical application of marketing concepts that various brands have used.
As stated earlier, with the increasing demand for digital marketing, many universities in India have started offering digital marketing courses to their students. The above-mentioned article highlights some of the best marketing project topics for MBA. On that note, there are several benefits that you can derive from doing an MBA in marketing and working on marketing topics for project MBA.
. Some of them include a better competitive edge, higher compensations, greater job satisfaction and scope for experience in different fields such as content marketing, brand communication, retail marketing or market research.
upGrad also offers individual mentoring sessions with industry leaders from various domains. You will also get 360-degree career support and placement assistance throughout the MBA program. upGrad expert mentors will help you build, review your resume, and help you apply for various business roles.
Conclusion:
In wrapping up, I’ve shared a range of exciting MBA marketing project ideas tailored for beginners like you. Exploring these topics can be a rewarding journey, allowing you to apply your skills in real-world scenarios. Whether delving into digital marketing trends or traditional strategies, each project offers valuable learning opportunities. As a mid-career professional, selecting a project aligned with your interests and goals can lead to meaningful contributions in the marketing field. Remember, thorough research, creative thinking, and effective implementation are key to success. With these ideas as your guide, I’m confident you’ll embark on your MBA marketing project journey with enthusiasm and make a lasting impact in the industry.
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Frequently Asked Questions (FAQs)
There are no two thoughts about the fact that college projects are an important part of any MBA program. It can open up your mind and give you practical training for the real world. Besides this, interviewers too are keen to know more about your college projects and internships. If you want to learn a lot more about the marketing field, think of projects as the real teachers. The research involved will help you become a better marketer. You might even end up making important connections that will help you later.
After completing an MBA with a specialisation in marketing, you will be proficient in developing strategies to accomplish organisational goals. Besides this, you will also learn communication skills, analytical skills, mathematical skills, business ethics and problem-solving skills. An MBA in marketing has become the most sought-after career choice among the youth today because it offers a variety of job opportunities including brand manager, account manager, marketing manager, sales manager, media planner, product manager, and so on.
When you’re choosing an online MBA program, look for these key indicators: a comprehensive curriculum, accreditation, expert faculty, a proven distance learning model, the use of the best online technology, student engagement strategies and 360-degree career support. While flexibility is key in an online MBA program, offering a unique learning experience is even more important. The program should give students an in-campus experience even if they’re away by making use of live faculty lectures.
When deciding on a topic for your final thesis/dissertation, you will find an abundance of topics to choose from. This might feel slightly overwhelming, so here are a few things to remember while finalizing your topic. First of all, make sure it is relevant to your course material and specialization. This will both simplify your work and be appreciated more. Secondly, find a project that truly interests you, as you are more likely to work your hardest when you are genuinely passionate about something. Thirdly, you can hone your problem-solving abilities by taking up a business problem, methodically conducting research, and coming up with a solution. Being able to assess a situation objectively is a vital skill. Lastly, do not hesitate to approach your professors for guidance.
Try to choose a topic that is unique, novel, interesting, and preferably has tangible applications in the real world. While working on your project, it would be advantageous to have a mentor to guide and advise you. Choose a mentor who has in-depth knowledge of the subject or someone who has already published papers in the past. Plan your project well. The importance of finalizing the goals, requirements, costs, implementation, and deadlines cannot be emphasized enough. Lastly, refer to previous research on your subject matter and learn from it.
The final-year project of an MBA course provides an unparalleled level of real-world experience and prepares a student for the workplace. This project also teaches valuable lessons in research techniques, data analysis, and even soft skills like teamwork and time management. It gives students a chance to interact and network with industry professionals and thus develop potentially valuable connections. Besides, during the hiring process, interviewers generally tend to ask questions about the candidates’ projects and internships.
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Best Marketing Thesis Topics 2022
Your grades could become brighter with a perfectly written thesis topic leading toward a professional thesis . But, we accept that the die to the multidirectional discipline of marketing might put you in a dicey situation, with no idea of where to focus when choosing the topic or what to look for in the topic. So, this makes one thing clear: you don’t need to be guilty or embarrassed by analyzing that you less the ability to write a topic on your own because there are many students in the same boat as you.
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List of thesis topics inspired from the successful marketing thesis examples
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Believe, that these topics could change your thesis or give it a chance. You will never have to face writer’s block either when writing your thesis based on these topics. Now let’s break your curiosity and here we present to you the leading topics for the thesis work.
Marketing thesis topics that refer to the social media
- Which is the best social media platform to use for baby products.
- The marketing mix application on the leading platform of Facebook.
- Which is considered to be the best and more successful social media platform for marketing; Instagram or Facebook?
- How Facebook can help in growing the business and gathering more customers?
- What is the effect of social media marketing on consumer behavior?
- Which platform is the best fit for the people to share the content among their friends and family?
- Social media marketing is the platform used for effective communication of brand image; discuss it.
- What is the perception of the customers about the brands who use Instagram as a platform for marketing?
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Trending marketing thesis topics
To be kept updated with the trend, here are the trending topics that might help you.
- Why is the competitor analysis important to construct a marketing strategy for your brand?
- Artificial intelligence should be valued in today’s time.
- How do get control over internet security while keeping the online marketing strategy alive?
- In what ways the Matech Stack Effectiveness would be enhanced?
- Why the redesigning of the website is crucial to cater to the wants of the customers?
- In the era of rumors how the marketing leaders can protect their brands?
- Which marketing strategies are used by the airline companies in the US?
Interesting Marketing Thesis Topics
An interesting topic will eliminate all the chances of making your reader, bored.
- The success journey of Apple in global marketing.
- Based on the social classes how do the companies differentiate their services?
- What is the effect of advertising on the minds of children?
- What are the best ways to market the hotel business in the new era?
- What strategy do the companies use to enter into the minds of their clients via smartphones?
- How the Uber and Netflix used the new market entry strategies to make their place in the industry?
- Which marketing strategy is mostly used by the fashion industry for better sales?
- How are political campaigns and brand marketing leading their way in today’s time?
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How to choose the best-fit topics for master thesis in marketing?
You need to keep in mind several factors when searching for the perfect master thesis topics. There are many sources from which you can avail free marketing thesis topics. Still, you need to have the proper sense and perfect strategy even for doing that. Don’t worry; we won’t leave you alone in this problem. Here are some tips mentioned that you can consider for selecting the topics for your marketing thesis.
Prioritize your interest and passion
When you have a bunch of topics available, and you have the freedom of choice, you should choose such a topic based on your interest. If you choose a topic based on your interest, you will have the passion and eagerness to conduct detailed research about it, as it won’t bore you. Moreover, with excessive research and collection of data, you will be able to write your thesis more effectively.
Narrow down your marketing thesis topic ideas
Once you have gathered all the ideas and have chosen one or two ideas in general, narrow it down and construct it ultimately to give it a professional look. Like if you are interested in social media marketing, so mold the topic by rotating around the element of social media marketing.
Connect your thoughts with the list of topics provided
After you are done gathering the ideas and narrowing them down to construct a topic, the next step you should take would be to connect those thoughts with the list of topics provided to you. The services providers for the marketing thesis topics 2021 will give you a vast range of ideas that will qualify you to pick out a topic from the free list provided to you as per the need of your thesis.
Rely on the well-researched topic
Looking for a topic provided by the service providers or finding one on your own will, everything needs to be done under the umbrella of thorough research. when you will choose a topic that you have researched thoroughly so then this will add more credibility to the words you write.
Get the best marketing thesis topics 2022 from us!
We don’t only provide services to students in the master’s program and looking for marketing topics. Still, we also have a great range of Ph.D. Thesis topics for marketing. So, this is our right to say that our services are for everyone in the world who is looking for help with the perfect topics for their thesis. Going deeper into the list of our services, we would be glad to tell you about our exceptional services.
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Top 50 MBA Dissertation Topics You Must Consider in 2023
Choosing MBA dissertation topics can be a daunting task, but there are several things you can do to make the process easier. When students are asked to do a dissertation, the first question that comes to mind is how do I choose a dissertation topic for their MBA. The first step is to conduct a thorough literature review to identify gaps in current research. It will help you to understand what has already been studied and where there is a need for further research. Next, choose a topic that aligns with your interests and career goals. It will make the research process more enjoyable and motivate you to complete the project. Consider the feasibility of the research and availability of data before finalising your topic. Lastly, consult with your supervisor or mentor for guidance and feedback. They can provide valuable insights and help you to refine your topic.
A list of 50 MBA dissertation topics is given in this article to solve the worries about how to choose a dissertation topic for MBA . These MBA dissertation topics are important in 2023 because they reflect the current trends and challenges facing businesses are facing today. For example, MBA dissertation topics in finance, corporate governance and risk management are important as they help to understand how to improve financial performance. MBA dissertation topics in marketing such as digital marketing and social media marketing, are important in today’s digital age where technology is rapidly changing the way we do business.
MBA dissertation topics in project management such as agile project management and risk management, are important as they help to improve efficiency and effectiveness in managing projects. Further, MBA dissertation topics in information technology, such as artificial intelligence and blockchain technology, are important as they reflect the latest advancements in technology that are shaping the business world. Lastly, MBA dissertation topics in human resource management such as employee engagement and talent management are important as they help to understand how to attract, retain, and motivate top talent.
Also Read This: Guidelines for Writing a Dissertation Abstract at PhD Level
MBA Dissertation Topics in Finance:
- The impact of interest rates on stock market returns
- An analysis of the effectiveness of monetary policy in controlling inflation
- The impact of economic recessions on investment strategies
- A study of the relationship between corporate social responsibility and financial performance
- An examination of the role of hedge funds in portfolio management
- The impact of global economic events on currency markets
- An analysis of the effectiveness of government intervention in the housing market
- A study of the relationship between corporate governance and financial performance
- The impact of technological advancements on the financial services industry
- An examination of the role of private equity in mergers and acquisitions
MBA Dissertation Topics in Marketing:
- The impact of social media on consumer purchasing behaviour
- An analysis of the effectiveness of viral marketing campaigns
- The impact of brand loyalty on consumer purchasing behaviour
- A study of the relationship between customer satisfaction and brand loyalty
- An examination of the role of emotional branding in the consumer goods industry
- The impact of product packaging on consumer purchasing behaviour
- An analysis of the effectiveness of cause-related marketing
- A study of the relationship between customer service and brand loyalty
- The impact of mobile marketing on consumer purchasing behaviour
- An examination of the role of experiential marketing in the service industry
MBA Dissertation Topics in Project Management:
- The impact of agile methodologies on project success rates
- An analysis of the effectiveness of project management software
- The impact of team dynamics on project success rates
- A study of the relationship between project scope and project success
- An examination of the role of project management in the construction industry
- The impact of project management methodologies on virtual teams
- An analysis of the effectiveness of project management in the IT industry
- A study of the relationship between project management and product development
- The impact of project management methodologies on project costs
- An examination of the role of project management in the healthcare industry
MBA Dissertation Topics in Information Technology:
- The impact of cloud computing on business operations
- An analysis of the effectiveness of cyber security measures
- The impact of big data on business decision making
- A study of the relationship between IT and organisational structure
- An examination of the role of IT in supply chain management
- The impact of mobile technology on business operations
- An analysis of the effectiveness of IT project management
- A study of the relationship between IT and business strategy
- The impact of IT on the healthcare industry
- An examination of the role of IT in the banking industry
MBA Dissertation Topics in Human Resource Management:
- The impact of employee engagement on job performance
- An analysis of the effectiveness of performance management systems
- The impact of diversity and inclusion on organisational performance
- A study of the relationship between employee turnover and job satisfaction
- An examination of the role of human resource management in mergers and acquisitions
- The impact of remote work on employee engagement
- An analysis of the effectiveness of human resource management in the retail industry
- A study of the relationship between employee development and job satisfaction
- The impact of human resource management on the healthcare industry
- An examination of the role of human resource management in the non-profit sector.
Also Read This: 20 Human Resource Dissertation Topics Ideas To Write About
Significance of MBA Dissertation Topics in 2023
MBA dissertations allow students to explore a topic of interest in depth and contribute to the existing body of knowledge in their chosen field. These 50 potential dissertation topics for MBA students in 2023 are relevant and timely, addressing current trends and developments in finance, marketing, project management, information technology, and human resource management. In this section, three sample MBA dissertation topics are taken from each domain and significance of choosing these topics is provided.
Significance of Dissertation Topics in Finance:
- The impact of interest rates on stock market returns: Interest rates significantly impact the stock market, and understanding the relationship between the two can inform investment strategies. This topic is particularly relevant in light of the current low-interest rate environment and the potential for future rate changes.
- An analysis of the effectiveness of monetary policy in controlling inflation: Monetary policy plays a crucial role in managing inflation, and understanding its effects is important for policymakers and investors alike. This topic is relevant as central banks continue to navigate the economic impacts of the COVID-19 pandemic.
- The impact of economic recessions on investment strategies: Economic recessions have a significant impact on investment strategies, and understanding how to navigate them is crucial for investors. This topic is relevant as the world continues to recover from the economic downturn caused by the COVID-19 pandemic.
Significance of Dissertation Topics in Marketing:
- The impact of social media on consumer purchasing behaviour: Social media plays a significant role in shaping consumer purchasing behaviour. Understanding the relationship between the two can inform marketing strategies. This topic is relevant as social media usage continues to grow and evolve.
- An analysis of the effectiveness of viral marketing campaigns: Viral marketing campaigns have the potential to reach a large audience at a low cost, making them an attractive option for marketers. Understanding the factors that contribute to the success of these campaigns is crucial for their effective implementation.
- The impact of brand loyalty on consumer purchasing behaviour: Brand loyalty is an important aspect of consumer behaviour, and understanding the factors that influence it can inform marketing strategies. This topic is relevant as businesses compete for customer loyalty in an increasingly crowded market.
Significance of Dissertation Topics in Project Management:
- The impact of agile methodologies on project success rates: Agile methodologies have become increasingly popular in project management, and understanding their impact on project success rates can inform their effective implementation.
- An analysis of the effectiveness of project management software: Project management software can greatly aid the project management process, and understanding the impact of these tools on project success can inform their effective use.
- The impact of team dynamics on project success rates: Team dynamics play a crucial role in the success of a project, and understanding the factors that contribute to effective team dynamics can inform project management strategies.
Significance of Dissertation Topics in Information Technology:
- The impact of cloud computing on business operations: Cloud computing has revolutionised how businesses operate and understanding the impact of these technologies on business operations can inform their effective implementation.
- An analysis of the effectiveness of cyber security measures: Cybersecurity is a crucial aspect of modern business operations, and understanding the effectiveness of different security measures can inform their implementation.
- The impact of big data on business decision-making: Big data can greatly inform business decision-making, and understanding how to effectively utilise this data can inform strategies for data management and analysis.
Significance of Dissertation Topics in Human Resource Management:
- The impact of employee engagement on job performance: Employee engagement is a crucial aspect of organisational performance. Understanding the factors contributing to employee engagement can inform human resource management strategies.
- An analysis of the effectiveness of performance management systems: They are an important tool in human resource management, and understanding their effectiveness can inform their implementation and use.
- The impact of diversity and inclusion on organisational performance: Diversity and inclusion are becoming increasingly important aspects of organisational performance, and understanding the impact of these factors on performance can inform human resource management strategies.
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List of Dissertation Topics For MBA Marketing. The following list of issues will undoubtedly help you brainstorm topics for your marketing dissertation. Economics of computerized communication in the COVID-19. Using anticipated control establishes a brand advantage, generates leads and piques customer attention.
Here is a list of the latest marketing management dissertation topics to help you out. Using financial products in the UK retail banking sector. A study of how service quality and customer satisfaction affect brand equity. A study of the antecedents and consequences of a firm's reputation.
Here, we'll explore a variety of research ideas and topic thought-starters for management-related research degrees (MBAs/DBAs, etc.). These research topics span management strategy, HR, finance, operations, international business and leadership. NB - This is just the start…. The topic ideation and evaluation process has multiple steps.
Operations Management Dissertation Topics. 1. Defining the concept of 'Legality' in supply chain design. 2. Exploring the role of virtual supply chains in facilitating short-term business collaborations. 3. Assessing the feasibility and effectiveness of self-driving cars in supply chain management. 4.
Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you've landed on this post, chances are you're looking for a marketing-related research topic, but aren't sure where to start. If so, you've come to the right place.
Nonprofit Marketing. Market Segmentation & Targeting. Internet Marketing. Marketing Planning & Forecasting. Product Design & Positioning. Direct Marketing. Advertising. Purchasing & Materials Management. Hopefully, these marketing thesis topics will help you come up with a few topics of your own.
Key Takeaways. Selecting a thesis topic in MBA marketing that explores innovative paradigms and emerging trends can set the groundwork for a significant contribution to the field. Topics like leveraging AI for consumer insights and the impact of VR on consumer behavior are at the forefront of blending technology with marketing strategies.
Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.
MBA Marketing Dissertation Topics. Having a Master's can be essential as it opens a new path for you and allows you to learn more. In that sense, it also shows you know about marketing in general. So, picking the right dissertation topic is crucial because you have to prove your knowledge.
MBA Marketing Dissertation Topics. Marketing and MBA are interconnected as business programs often include comprehensive courses in marketing strategy, consumer behavior, and market analysis. Consumer behavior in modern marketing. Marketing for competitive advantage. Branding and customer loyalty.
Theses/Dissertations from 2009. An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context, Brent L. Baker. Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation, David Earl Fleming.
The document discusses selecting a thesis topic for an MBA in Marketing. It states that choosing the right topic is crucial as it sets the foundation for the research project. The company HelpWriting.net specializes in assisting students with thesis writing by helping them identify a suitable topic aligned with their interests and program requirements. Their team of experts can offer guidance ...
Thesis Topics for Mba Marketing - Free download as PDF File (.pdf), Text File (.txt) or read online for free. The document discusses selecting a thesis topic for an MBA in Marketing. It notes that crafting a thesis requires extensive research, analysis, and original insights on a topic that is relevant and contributes meaningfully to the field of marketing.
Here you can find sample of Marketing Thesis topics for MBA students. You can find topics related to Consumer Behavior, Digital Marketing, Branding, customer relations, satisfaction and many more. List of marketing dissertation topics: Following is the list of marketing dissertation topics which can be also be termed as marketing research ...
I dedicate my dissertation work to my family, who have walked with me on this journey. Special gratitude goes to my parents, Christopher and Mary Karue for their support and words of encouragement. My sister Catherine Karue for constantly keeping me on my toes. I also dedicate this dissertation to my many friends who have supported me throughout
Mba Marketing Thesis Topics - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Writing an MBA marketing thesis is a challenging process that requires extensive research, critical thinking skills, and an understanding of current industry trends and research methodologies. Selecting an appropriate thesis topic is difficult and requires careful consideration.
Here are some of the best marketing topics for MBA project. 1. Marketing & Content Strategy, Brand Positioning & promotions that made Vodafone ZooZoo extremely popular and a Key Contributor to Vodafone's Growth. ZooZoo was launched in the year 2008 during the IPL and it gave the Vodafone marketing strategy a huge boost.
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Thesis Topics on Marketing for Mba - Free download as PDF File (.pdf), Text File (.txt) or read online for free. The document discusses how choosing a thesis topic in marketing for an MBA can be an overwhelming process, as marketing is a diverse field with many potential research areas to explore. It notes that crafting a compelling thesis requires careful consideration of one's interests and ...
MBA dissertation topics in marketing such as digital marketing and social media marketing, are important in today's digital age where technology is rapidly changing the way we do business. MBA dissertation topics in project management such as agile project management and risk management, are important as they help to improve efficiency and ...
The document discusses selecting a topic for an MBA thesis in marketing. It notes that choosing a topic can be challenging due to the vast number of options and need to find something relevant, engaging, and aligned with one's interests and goals. A good topic requires extensive research, a clear argument, and must be narrow enough for an in-depth exploration. The company HelpWriting.net ...
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Thesis Topics Mba Marketing - Free download as PDF File (.pdf), Text File (.txt) or read online for free. This document discusses the challenges of writing an MBA marketing thesis and proposes a solution. Some of the key challenges mentioned are selecting a suitable topic, conducting thorough research, and balancing academic rigor with practical applicability.
List of 45 MBA Thesis Topics - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. This document lists 45 potential topics for MBA theses. The topics cover a wide range of business subjects including marketing, finance, management, human resources, technology, and international business. Some examples are analyzing asset pricing models ...