Carmine Gallo

THE PRESENTATION SECRETS OF STEVE JOBS

Steve Jobs transformed business presentations into an art form. Ask business professionals anywhere in the world to describe the “Steve Jobs style” and most will have an answer. It’s irresistible, entertaining, and engaging.

Today Mark Zuckerberg, Elon Musk, Marc Benioff, Former Ford CEO Alan Mulally, Alibaba founder Jack Ma, and many other leaders around the world emulate the presentation style Steve Jobs made famous, and the one Carmine Gallo popularized in his Wall Street Journal bestseller, The Presentation Secrets of Steve Jobs—one of the most popular public-speaking books in the world and recently classified as “a business classic.”

Now you can learn the exact techniques that made Jobs the most captivating storyteller on the business stage. In The Presentation Secrets of Steve Jobs Carmine Gallo maps out a ready-to-use framework to help you plan, deliver and refine the best presentation of your life. One major construction company scored an $875 million contract after converting its boring old presentation into a dynamic one that copied every technique revealed in the book.

Purchase The Presentation Secrets of Steve Jobs

steve jobs presentation book

steve jobs presentation book

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Carmine Gallo

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience (BUSINESS SKILLS AND DEVELOPMENT) Hardcover – 16 Oct. 2009

Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard―and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time. With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.

Watch Carmine Gallo describe how you can inspire, motivate, and lead your team to do "insanely great" things.

“No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.” Rob Enderle, The Enderle Group

“Now you can learn from the best there is both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods." David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

  • ISBN-10 9780071636087
  • ISBN-13 978-0071636087
  • Publisher McGraw Hill
  • Publication date 16 Oct. 2009
  • Language English
  • Dimensions 14.73 x 2.24 x 21.59 cm
  • Print length 272 pages
  • See all details

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Customers find the stories in the book great and easy to follow. They also appreciate the excellent quality, simple readability, and carefully written content. Readers say the book is useful for presenters looking to make attention-grabbing presentations.

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Customers find the book useful, helpful, and amazing. They say it helps them craft interesting, powerful stories. Readers also say it's easy to read, full of practical examples, and entertainingly delivered. They mention the book is full of detailed comparisons and examples that get the message through.

"...The book is full of detailed comparisons and examples and although slightly limited by concentrating on Steve Jobs, it offers something useful for..." Read more

"This is an amazing book which will: Help you craft an interesting, powerful story and give you some good information on how to design your slides..." Read more

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Book description

The Wall Street Journal Bestseller!

Updated to include Steve Jobs's iPad and iPad2 launch presentations

“ The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience

Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.

The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including:

  • Develop a messianic sense of purpose
  • Reveal the Conquering hero
  • Channel your inner Zen
  • Stage your presentation with props
  • Make it look effortless

With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.

“No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.” —Rob Enderle, The Enderle Group

“Now you can learn from the best there is—both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods." —David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

Table of contents

  • The Presentation Secrets of Steve Jobs
  • Copyright Page
  • Acknowledgments
  • Prologue: How to Be Insanely Great in Front of Any Audience
  • SCENE 1 Plan in Analog
  • SCENE 2 Answer the One Question That Matters Most
  • SCENE 3 Develop a Messianic Sense of Purpose
  • SCENE 4 Create Twitter-Like Headlines
  • SCENE 5 Draw a Road Map
  • SCENE 6 Introduce the Antagonist
  • SCENE 7 Reveal the Conquering Hero
  • INTERMISSION 1 Obey the Ten-Minute Rule
  • SCENE 8 Channel Their Inner Zen
  • SCENE 9 Dress Up Your Numbers
  • SCENE 10 Use “Amazingly Zippy” Words
  • SCENE 11 Share the Stage
  • SCENE 12 Stage Your Presentation with Props
  • SCENE 13 Reveal a “Holy Shit” Moment
  • INTERMISSION 2 Schiller Learns from the Best
  • SCENE 14 Master Stage Presence
  • SCENE 15 Make It Look Effortless
  • SCENE 16 Wear the Appropriate Costume
  • SCENE 17 Toss the Script
  • SCENE 18 Have Fun
  • Encore: One More Thing
  • Postscript: Steve Jobs by the Book

Product information

  • Title: The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
  • Author(s): Carmine Gallo
  • Release date: October 2009
  • Publisher(s): McGraw-Hill
  • ISBN: 9780071636759

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steve jobs presentation book

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

  • 3.6 • 50 Ratings

Publisher Description

The Wall Street Journal Bestseller! Updated to include Steve Jobs's iPad and iPad2 launch presentations “ The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including: Develop a messianic sense of purposeReveal the Conquering heroChannel your inner ZenStage your presentation with propsMake it look effortless With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way. “No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.” —Rob Enderle, The Enderle Group “Now you can learn from the best there is—both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods." —David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

Customer Reviews

Jfung jan 2017.

Well written. The book doesn't only teach presentation techniques, author shares his knowledge of other dots. After having read this book, one would be able to connect the dots and apply them in one's daily life. Thank you

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The Presentation Secrets of Steve Jobs

  • April 12, 2013
  • Carmine Gallo

Presentation Secrets of Steve Jobs

“It’s not about the software; it’s about the story”

How to create a presentation like steve jobs.

As a communication and presentation skills coach, I often get asked, “How do I make my slides look like a Steve Jobs presentation?” The first thing I tell them is that they do not have to use Apple presentation software (Keynote), although it’s a beautifully refined program. I’ve seen gorgeous PowerPoint designs as well, especially with PowerPoint 2007. So it’s not about the software; it’s about the story. Steve Jobs treats presentations like theatrical events complete with heroes and villains, a supporting cast, stage props and visually stunning backdrops—slides. I know designers who have actually worked with Steve Jobs at Apple, so I wrote an entire book on how to create and deliver a presentation the Steve Jobs way. While there are about eighteen techniques that Jobs uses, one stands out. I call it “unleashing your inner Zen.” Here are some tips on creating a presentation the Steve Jobs way.

Picture Superiority

A Steve Jobs presentation is strikingly simple, visual and devoid of bullet points. That’s right—no bullet points. Ever. Of course, this raises the question, would a PowerPoint presentation without bullet points still be a PowerPoint presentation? The answer is yes, and a much more interesting one. New research into cognitive functioning—how the brain works—shows that bullet points are the least effective way to deliver important information. In fact, memory processing is aided by pictures. Scientists call it picture superiority: ideas are more easily recalled when presented as text and images instead of text alone.

Simplicity is the Ultimate Sophistication

When Steve Jobs introduced the MacBook Air in January, 2008, the most memorable slide showed the notebook computer being pulled from a manila inter-office envelope to show just how thin it really was. No words could equal the power and simplicity of that image. The average PowerPoint has forty words. It’s hard to find forty words in ten slides of a Steve Jobs presentation. “Simplicity is the ultimate sophistication,” said Jobs quoting from one of his heroes, Leonardo da Vinci. Jobs keeps his slides simple by eliminating unnecessary words, charts and other eye clutter. The influential German painter, Hans Hoffman once said, “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” By removing clutter—extraneous features and information—from his products and presentations, Jobs achieves the ultimate goal: ease of use and clarity.

To gain a fuller appreciation of Jobs’ simple slide creations, watch the first few minutes of his  keynote presentation at the Macworld Expo, January, 2008 . The first several slides have one or two words per slide. When Jobs reviews the new products that Apple introduced in the previous year, the slide simply reads: 2007. Jobs thanks his customers for their support and the slide reads: Thank you.

Confidence, Time and Practice

Creating simple, visual slides requires three things: confidence, time and practice. First, confidence. Slides should not take center stage. The audience’s attention should be directed at you, the speaker. The slides compliment the speaker. That means you had better know your material and have the confidence to deliver your message with conviction. The second thing it requires is time. It’s easy to create cluttered slides—just write everything you want to say on the slide. Thinking visually about displaying information takes more effort, but it’s worth the time to stand apart. And the third thing it requires is practice. Because you’re delivering information that is not on the slide, you can’t read from the slide. You have to commit the information to memory and use the slide as a prompt to deliver the idea. Steve Jobs rehearsed for many, many hours over many weeks to get everything just right.

Steve Jobs may be a hard act to follow, but once you start using some of his techniques in your own presentations, you’ll be hard to forget.

Carmine Gallo  is a communications coach for the world’s most admired brands.

He is a sought after speaker and author of the new book,  The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience.

design , great presentations , presentation , Secrets , Steve Jobs

More From Forbes

How steve jobs made presentations look effortless.

  • Steve Jobs wasn’t a natural speaker. He worked at it really, really hard.
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Steve Jobs turned presentations into an art form because he approached keynote presentations like an artist. Musicians, actors, and designers master their crafts over many hours— 10,000 hours , according to writers like Malcolm Gladwell. Mastering public s peaking skills is no exception and Steve Jobs was an artist in the field.

In the new book, Becoming Steve Jobs , authors Brent Schlender and Rick Tetzeli reveal some new insights into the intense preparation that made Steve Jobs a master presenter. According to the authors, “Steve would rehearse endlessly and fa stidiously . ” The book contains e xclusive be hind-the- scenes photos of Jobs, alone on stage, reviewing scripts the day before a MacWorld keynote . In another photo Jobs is sitting off to one side of the stage watching Apple vice president Phil Schiller practice his portion of a presentation . “Rehearsals for product presentations were always intense.”

Apple CEO Steve Jobs delivers the keynote address at the 2011 Apple World Wide Developers ... [+] Conference. (Photo by Justin Sullivan/Getty Images)

Bill Gates appeared at some of the events along with Jobs. “I was never in his league,” Gates told the authors about Jobs’ presentation skills. “I mean, it was just amazing to see how precisely he would rehearse. And if he’s about to go onstage, and his support people don’t have the things right, you know, he is really, really tough on them. He’s even a bit nervous because it’s a big performance. But then he’s on, and it’s quite an amazing thing.”

Steve Jobs made presentations look effortless because he put in a lot of effort to get everything right.

“I mean, his whole thing of knowing exactly what he’s going to say, but up on stage saying it in such a way that he is trying to make you think he’s thinking it up right then… ” Gates said before he trailed off and laughed as he recalled the moment.

The authors reveal new information about Jobs’ 2005 Stanford Commencement address, one of the most quoted commencement speeches in modern history. Jobs wrote the speech himself and walked around the house for days, reciting it over and over. “The kids watching their dad spring past them in the same kind of trance he’d sometimes enter in the days before MacWorld. Several times he read it  to the whole family dinner.” On the morning of June 16, 2005, Steve Jobs woke up with butterflies in his stomach. “I’d almost never seen him more nervous” Jobs’ wife Laurene recalls. Jobs was nervous because the performance mattered to him and he wanted to get it right.

Laurene also told the authors the speech almost didn’t happen when Jobs couldn’t find the keys to the SUV and the family arrived late at the stadium. Once they arrived at the venue a guard didn't quite believe that the man riding shotgun—wearing “tattered jeans, Birkenstocks, and an old black T-Shirt”—was the commencement speaker.

When I first began researching Steve Jobs and his presentation skills, I didn't think anyone could rehearse more diligently than he did. That is, until I interviewed some of the most popular TED speakers. The speaker who has one of the most popular TED talk s of all time, Dr. Jill Bolte-Taylor , told me she rehearsed 200 times before she delivered it in front of a TED audience. Dr. Jill’s presentation seemed natural, authentic , animated, and conversational. Many people don’t realize that it takes practice to sound conversational.

You might assume that a particular speaker is naturally gifted, confident, and polished on stage. What you don’t see is that it took them years of practice to get there. When I interviewed astronaut Chris Hadfield who became a social media sensation with his weightless versio n of David Bowie’s Space Oddity , I complimented him  on his TED talk and the strength of his delivery. “ I’ve b een speaking for about 25 years,” he reminded me.

Steve Jobs wasn’t a natural speaker. He worked at it really, really hard. Although he had a n early flair for the dramatic — as anyone who has watched him pull the first Macinto sh out of a black bag can attes t— there’s no question his comfort level on stage improved over time. It improved because he cared intensely about the message, the aesthetic, and the look of his brand.

Your brand—especially your personal brand—should mean just as much to you as Apple meant to Steve Jobs. And if Jobs was “meticulous” about every aspect of his presentations, shouldn't you be?

Carmine Gallo

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aayushi khetwal

Bradley Wesner

For decades, instructors of public speaking have relied heavily upon the theory first articulated by Mehrabian (1967) that audiences' perceptions of speaker credibility were largely a function of the speaker's body language and vocal characteristics rather than the actual content of their speech. While this understanding has permeated the literature surrounding credibility for many years, recent research has cast some doubt on the validity of the claim and refocused emphasis on content as a primary determinant in the audience's perception of speaker credibility (Jacob, Roessing, & Petersen, 2011). In conjunction with these recent efforts, this study examines additional elements of public speaking presentations that business professionals consider seminal in the establishment of ethos. This qualitative study asked fifty graduate business students to describe the most outstanding speaker they have heard and to provide reasons for their choice. Three raters, working independently, conducted content analysis of the responses. The raters coded the responses into categories including content, audience adaptation, vocal style, body language, facial expression, organization, humor, charisma, and appearance. Frequency counts were calculated for each category of reasons. Results revealed a high level of inter-rater reliability. The results of this study reify the findings of Jacob, et al. (2011), indicating that business audiences' perceptions of ethos are most highly influenced by content. In addition, the study revealed the relevance of audience adaptation in ethos creation, thereby expanding the existing literature. A third outcome of this study was the relative unimportance of charisma, facial expression, and appearance in speaker credibility. These findings have implications for the undergraduate presentations course curriculum in business schools. Our results indicate that, at least among business professionals, a presentation's content and relevance to the audience appear to be more important than nonverbal aspects of the speaker's delivery. We conclude that instructors should take a more balanced approach when explaining the significant elements of speaker credibility development.

Ahmed OUARET

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7 Things Steve Jobs Can Teach Us About Delivering a Powerful Presentation

You don't have to reinvent the computer to become great at giving speeches..

Apple CEO Jobs Delivers Keynote At Worldwide Developers Conference

Who wouldn't want to give a presentation as great as the ones Steve Jobs delivered?

He didn't just announce a new Apple product; he found ways to get the audience as excited as possible while masterfully making that Apple product the next "must have" item. Don't believe me? Check out his 2007 iPhone launch speech . Replace Jobs with a popular music act and the audience would be just as amped.

Thankfully, you don't have to invent the next hot tech gadget or wear a black turtleneck to present as well as he did. There are some key takeaways from his speeches that anyone in business can sprinkle into their own communications.

Whether you're pitching to a VC, trying to sell to a customer, or just getting your team amped up on a Monday morning, incorporate these elements and see how far they'll take you:

Have a "Tweet-friendly headline"

Carmine Gallo, the author of 7 Presentation Secrets of Steve Jobs , dubbed this term for Jobs' one sentence summaries of the product he was presenting. Some of them include "Mac Book Air: the world's thinnest notebook", and "iPod: One thousand songs in your pocket."

His intro sentences were so great because they clearly outlined what the product did while creating intrigue. Rather than rambling on, he used them to perfectly convey his message as compactly as possible.

Whether you're just writing a Tweet or presenting a new product, you can do something similar--try to cut the fat as much as possible (while still conveying your main point) to keep your audience glued.

Show your passion

You might be incredibly passionate about your business or new product, but nobody else knows that.

Take a page from Jobs, who not only acted excited, but sprinkled in words like "cool" or "amazing", and once said "it looks pretty doggone gorgeous" with a huge smile after revealing a new iPhone.

Most speakers make the mistake of solely focusing on the topic ahead, and leaving their personality out of it. Like Jobs, you eventually want to exude passion from every pore instead. For some baby steps, you can include a few reasons you're so excited about something when presenting it. You shouldn't be afraid to be confident and say why you think your great product is so "amazing" or "awesome."

Ditch the PowerPoint

Jobs famously said "people who know what they're talking about don't need PowerPoint."

Microsoft rivalry aside, he had a great point. I know I roll my eyes thinking about the hours-long slideshows I had to deal with on Wall Street while fighting off falling asleep. That's why instead of relying on PowerPoint, Jobs kept the audience's eyeballs on him to keep them awake.

It might take some work, but by remembering your talking points (instead of looking at a screen every five seconds), you can rely less on PowerPoint and more on yourself. If you absolutely have a burning desire to use PowerPoint, consider using those "Tweet-friendly headlines" instead of a wall of text.

Numbers are your new friend

Just like this article's headline, Jobs used number outlines to draw the audience in.

Rather than leaving the audience guessing, he said things like "Today we are introducing three revolutionary products. The first, a widescreen iPod with touch controls. The second, is a revolutionary mobile phone. And the third is a breakthrough Internet communications device."

This tip is simple, but powerful. Start using it today.

Tailor to the audience

"Your audience is in the room for a particular reason. It's critical to understand why they're listening to you so you can tune your presentation in a manner that makes them more receptive listeners," said Jim Confalone, co-founder of ProPoint Graphics when he analyzed Jobs' speeches.

Whether you're networking or presenting, it's important to realize that it should never be a one-sided conversation. When you gear your conversation towards others' interests, you'll find an attentive audience like Jobs.

Practice, practice, practice

"Jobs unveils Apple's latest products as if he were a particularly hip and plugged-in friend showing off inventions in your living room. Truth is, the sense of informality comes only after grueling hours of practice," said a Business Week article .

When was the last time you spent hours rehearsing a speech or practicing a presentation? Jobs wasn't born being a great communicator, he worked hard at it. If you put in the elbow grease, you can be just as great as him.

Don't worry about mistakes

Nobody's perfect; even Jobs wasn't when he presented.

Carmine Gallo points out that Jobs wanted to show photos from a website during a presentation once, but the screen went black instead. He laughed it off and said "Well, I guess Flickr isn't serving up the photos today."

This applies to everything in life, but is especially useful during presentations: take mistakes in strides. While you should learn from them, you shouldn't let them hold you back.

What are your secrets for giving great presentations? I want to hear from you!

A refreshed look at leadership from the desk of CEO and chief content officer Stephanie Mehta

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Presentation Secrets of Steve Jobs (ENHANCED EBOOK)

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Carmine Gallo

Presentation Secrets of Steve Jobs (ENHANCED EBOOK) Kindle Edition with Audio/Video

The Wall Street Journal Bestseller!

Updated to include Steve Jobs's iPad and iPad2 launch presentations

Learn to deliver a presentation like Apple's Steve Jobs with help from 12 demonstration video clips of sure-fire techniques!

"Be warned--if you pick up this book your presentations will never be the same again." --Martin Lindstrom, bestselling author of Buyology “Whether you consider yourself a Mac or a PC, The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation, and provides you with the Quick Start Guide you need to design your own passionate interfaces between you and your audiences." --Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience "No other leader captures an audience like Steve Jobs does and, like no other book The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences." --Rob Enderle, The Enderle Group "This book is a treasure chest of practical knowledge. Now you can learn from the best there is (both Jobs and Gallo). No matter if you are a novice presenter or a professional speaker like me, you will read and re-read this book with the same enthusiasm that people bring to their iPods." --David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

  • Print length 308 pages
  • Language English
  • Sticky notes Not Enabled
  • Publisher McGraw Hill
  • Publication date January 20, 2011
  • File size 141 MB
  • Page Flip Not Enabled
  • Word Wise Enabled
  • Enhanced typesetting Not Enabled
  • See all details
  • Due to large size of this book, please connect your device to WiFi to download.
  • Audio/Video content is available on Fire tablets (except Kindle Fire 1st Generation) and iPad, iPhone, and iPod touch devices.

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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

Editorial Reviews

From the publisher.

Carmine Gallo is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes "My Communications Coach," a regular column for Forbes.com. He has written several bestselling and award-winning books, including The Innovation Secrets of Steve Jobs . Gallo has been featured in The Wall Street Journal , The New York Times , Success magazine, and on CNBC. Gallo’s latest book, The Power of Foursquare , reveals how innovative businesses around the world are leveraging new mobile marketing tools to attract and engage customers. Gallo, who lives in Pleasanton, California, with his wife and two daughters, may be found online at www.carminegallo.com.

From the Back Cover

WALL STREET JOURNAL BESTSELLER

"Be forewarned: if you pick up this book, your presentations will never be the same again." ―Martin Lindstrom, bestselling author of Buyology

" The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences." ―Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience

"Now you can learn from the best―both Jobs and Gallo. Whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPhones." ―David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

"No other leader captured an audience like Steve Jobs did and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences." ―Rob Enderle, The Enderle Group

About the Author

Excerpt. © reprinted by permission. all rights reserved., the presentation secrets of steve jobs, mcgraw-hill, chapter one.

Excerpted from The Presentation Secrets of Steve Jobs by Carmine Gallo Copyright © 2010 by Carmine Gallo. Excerpted by permission of McGraw-Hill. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher. Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Product details

  • ASIN ‏ : ‎ B003YL4LF2
  • Publisher ‏ : ‎ McGraw Hill; 1st edition (January 20, 2011)
  • Publication date ‏ : ‎ January 20, 2011
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 141 MB
  • Simultaneous device usage ‏ : ‎ Up to 4 simultaneous devices, per publisher limits
  • Text-to-Speech ‏ : ‎ Enabled
  • Enhanced typesetting ‏ : ‎ Not Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ Not Enabled
  • Print length ‏ : ‎ 308 pages
  • #1,142 in Running Meetings & Presentations (Kindle Store)
  • #1,403 in Business Leadership Training
  • #2,426 in Running Meetings & Presentations (Books)

About the author

Carmine gallo.

Carmine Gallo is a popular keynote speaker, Harvard instructor, and communication advisor for the world's most admired brands. His new book is FIVE STARS: The Communication Secrets to Get From Good to Great. Gallo is the author of 9 books including international bestsellers: Talk Like TED, The Presentation Secrets of Steve Jobs, The Apple Experience, and The Storyteller's Secret. Join Carmine's list at carminegallo.com and follow him on Twitter @carminegallo.

Customer reviews

Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.

To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.

Customers say

Customers find the book provides invaluable information and techniques on presentation skills. They also describe the book as easy to read, with positive body language. Readers find the tone inspiring and practical, with greater impact. They find the entertainment value entertaining.

AI-generated from the text of customer reviews

Customers find the book's presentation skills information and techniques invaluable. They also say it's highly useful, easy to read, and punchy. Readers also mention that it'll prove to be of great help in improving communication skills. They appreciate its simplicity and solidity.

"...Gallo's book is a winner and will prove to be of great help in improving the communication skills of anybody doing a presentation...." Read more

"...But this is a book that has a lot of valuable concepts for students of public speaking, especially those who don't come to it as "naturals" and need..." Read more

"...But I really like this one. It's not only helpfull to deliver live presentations , but also to structure a writen story..." Read more

"...The book teaches you how to create visually appealing presentations that compliment your message instead of being your message...." Read more

Customers find the book easy to read with less text and more visuals. They also say it's a playbook for writing a great speech and easy for anyone to follow and execute.

"...It is important to maintain good eye contact and positive body language : an open body without fidgeting or other distracting habits without looking..." Read more

"...The book is a playbook for writing a great speech ...." Read more

"...The information is organized well, it's a quick and easy read , and you couldn't pick a better subject to study for good presentation giving than..." Read more

"...On the downside of the book, there seemed to be a good bit of repetition ; perhaps for the sake of adding filler...." Read more

Customers find the tone inspiring, excellent, and magical. They also say it creates magic and smoother presentations with a greater impact.

"...The real topics of the book are passion, integrity, enthusiasm , hard work, and telling a story clearly and engagingly...." Read more

"...This really helped me understand the process, and gave a strong confidence boost as well...." Read more

"...When Steve Jobs appears on stage...no matter what he says - it creates magic !..." Read more

"...many write just for the sake of publishing, this one has more contents and more emotion ...." Read more

Customers find the book entertaining, but they say there are better books.

"...the fact that the final results are persuasive, polished, and entertaining , Steve Jobs is not a natural presenter who just gets up in front of an..." Read more

"...I found it incredibly enjoyable and very easy to pick up and resume reading..." Read more

"...should definitely help you avoid many pitfalls and greatly enhance your audience's enjoyment ...." Read more

"...Bottom line: on the plus side it's well written and entertaining , but there are better books out there if you are looking for pragmatic help doing..." Read more

Customers find the presentation boring, confusing, and disappointing. They also dislike the lack of real Jobs' presentation images.

"...for good information, but I'm taking two away for the lack of real Jobs' presentation images , and I think the book would have been much, much better..." Read more

"...me, my mind started to wander very quickly - there was nothing to really grab my attention ...." Read more

" Boring , Boring, Boring." Read more

"Long and boring . Nothing new except for the title..." Read more

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steve jobs presentation book

COMMENTS

  1. Presentation Secrets of Steve Jobs, The

    With The Presentation Secrets of Steve Jobs, you can take charge of any room, deliver your message concisely and clearly, convey the value of your products and services, and sell your ideas more persuasively than you ever imagined possible. Best of all, you'll blow away the competition, turning prospects into clients and clients into evangelists for your brand.

  2. The Presentation Secrets of Steve Jobs: How to Be Insanely Great in

    Based on the author's article on Businessweek.com,which became one of the site's most popular downloads,The Presentation Secrets of Steve Jobs breaks downthe 10 elements that make Steve Jobs' legendary presentationsso outstanding. Readers implementing theseprinciples to their own presentations are sure to leavea lasting impression, dazzle their audiences, and becomea hard act to follow ...

  3. Purchase The Presentation Secrets of Steve Jobs

    In The Presentation Secrets of Steve Jobs Carmine Gallo maps out a ready-to-use framework to help you plan, deliver and refine the best presentation of your life. One major construction company scored an $875 million contract after converting its boring old presentation into a dynamic one that copied every technique revealed in the book.

  4. The Presentation Secrets of Steve Jobs

    The Wall Street Journal Bestseller! "The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences." Former Apple CEO Steve Jobs's wildly popular presentations have set a new global gold standard--and now ...

  5. The Presentation Secrets of Steve Jobs: How to Be ...

    Updated to include Steve Jobs's iPad and iPad2 launch presentations "The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences." —Cliff Atkinson, author of Beyond Bullet Points and The Activist ...

  6. The Presentation Secrets of Steve Jobs: How to Be Insanely Great in

    Apple CEO Steve Jobs's wildly popular presentations have set a new global gold standard―and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear.

  7. The Presentation Secrets of Steve Jobs: How to Be Insanely Great in

    Book description The Wall Street Journal Bestseller! Updated to include Steve Jobs's iPad and iPad2 launch presentations " The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences."

  8. The Presentation Secrets of Steve Jobs

    The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience - Kindle edition by Gallo, Carmine. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience.

  9. The Presentation Secrets of Steve Jobs: How to Be ...

    The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including:

  10. The Presentation Secrets of Steve Jobs

    Steve Jobs treats presentations like theatrical events complete with heroes and villains, a supporting cast, stage props and visually stunning backdrops—slides. I know designers who have actually worked with Steve Jobs at Apple, so I wrote an entire book on how to create and deliver a presentation the Steve Jobs way.

  11. 11 Presentation Lessons You Can Still Learn From Steve Jobs

    Steve Jobs was an astonishing presenter because he informed, inspired, and entertained. In this article I outline 11 techniques from one presentation, the iPhone launch in 2007.

  12. The Presentation Secrets of Steve Jobs: How to Be Insanely Great In

    Steve Jobs, the co-founder of Apple, was renowned as one of the best presenters in the world. This book explains what he did that gripped audiences time and time again. Find out more about it here.

  13. The Presentation Secrets of Steve Jobs: How to Be ...

    Updated to include Steve Jobs's iPad and iPad2 launch presentations "The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences."—Cliff Atkinson, author of Beyond Bullet Points and The Activist ...

  14. The Presentation Secrets of Steve Jobs summary

    The Presentation Secrets of Steve Jobs by Carmine Gallo is a guide on how to deliver compelling and memorable presentations. Gallo shares tips on storytelling, design, and performance based on Jobs' iconic presentations, allowing readers to improve their own presentation skills. Topics.

  15. The Presentation Secrets of Steve Jobs: How to Be Insanely Great in

    From the Publisher Carmine Gallo is the author of seven books, including the Wall Street Journal bestseller The Presentation Secrets of Steve Jobs and the award-winning The Innovation Secrets of Steve Jobs. He is also the author of the bestseller Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds.

  16. The Presentation Secrets of Steve Jobs: How to Be Insanely Great in

    Every chapter provides tools and strategies for you to implement in your next presentation. Using actual presentations from Steve Jobs, Gallo helps you identify and adopt Jobs's techniques to keep your audience on the edge of their seats, giving customers, clients, and coworkers alike an exciting experience.

  17. How Steve Jobs Made Presentations Look Effortless

    In the new book, Becoming Steve Jobs, authors Brent Schlender and Rick Tetzeli reveal some new insights into the intense preparation that made Steve Jobs a master presenter.

  18. The presentation secrets of Steve Jobs

    The presentation secrets of Steve Jobs : how to be insanely great in front of any audience

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    Performance in Three Acts The Presentation Secrets of Steve Jobs is structured like one of Jobs's favorite presentation metaphors: a three-act play. In fact, a Steve Jobs presentation is very much like a dramatic play—a finely crafted and well-rehearsed performance that informs, entertains, and inspires.

  20. 7 Things Steve Jobs Can Teach Us About Delivering a Powerful Presentation

    Have a "Tweet-friendly headline" Carmine Gallo, the author of 7 Presentation Secrets of Steve Jobs, dubbed this term for Jobs' one sentence summaries of the product he was presenting.

  21. The Presentation Secrets of Steve Jobs: How to Be Insanely Great in

    With The Presentation Secrets of Steve Jobs, you can take charge of any room, deliver your message concisely and clearly, convey the value of your products and services, and sell your ideas more persuasively than you ever imagined possible. Best of all, you'll blow away the competition, turning prospects into clients and clients into evangelists for your brand.

  22. Presentation Secrets of Steve Jobs (ENHANCED EBOOK)

    The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work ...