marketing phd salary

• Harvard Business School →
• Doctoral Programs →
• PhD Programs
• Accounting & Management
• Business Economics
• Health Policy (Management)
• Organizational Behavior
• Technology & Operations Management
• Program Requirements

Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

Mengjie "Magie" Cheng

Ta-Wei "David" Huang

“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”

Current HBS Faculty

• Tomomichi Amano
• Eva Ascarza
• Max H. Bazerman
• David E. Bell
• Alison Wood Brooks
• Julian De Freitas
• Rohit Deshpande
• Anita Elberse
• Sunil Gupta
• Ayelet Israeli
• Leslie K. John
• Hyunjin Kim
• Edward McFowland III
• Das Narayandas
• Michael I. Norton
• V. Kasturi Rangan
• Isamar Troncoso
• Jeremy Yang
• Shunyuan Zhang

Current Marketing Students

• Stuti Agarwal
• Mengjie (Magie) Cheng
• Jingpeng Hong
• Ta-Wei (David) Huang
• Sihan Zhai

Current HBS Faculty & Students by Interest

Recent placement, jimin nam, 2024, byungyeon kim, 2022, emily prinsloo, 2023, ximena garcia-rada, 2021, serena hagerty, 2022, dafna goor, 2020.

• Majors & Careers
• Online Grad School
• Preparing For Grad School
• Student Life

Top 10 Best PhD in Marketing Programs in the US [2024]

How deep do you want to dive into the ever-growing marketing field? A marketing background is a lucrative education choice that brings you applicable expertise for any industry. These days, marketing managers  make upwards of $130,000 per year. A master’s in marketing  is a great start.

But a PhD in marketing takes your career to the highest levels, though not only for individual businesses. You can take that expertise and dive deeper into research or pursue a teaching career in academia.

What are the best marketing PhD programs, and where can you find them? We’ve put together a solid list that even includes online marketing PhD programs for you to choose from!

Table of Contents

Best Marketing PhD Programs and Schools

Arizona state university, w. p. carey school of business, phd in marketing.

ASU was ranked no. 1  by the US News and World Report on its list of the most innovative schools. In this PhD marketing program, you can choose between three tracks: consumer behavior, quantitative marketing models, and service strategy. There are also core courses shared by all streams, which cover research methods and marketing models.

• Duration: 5 years
• Tuition : $11,720 per year
• Acceptance rate: 88.4%
• Location: Phoenix, Arizona

Harvard University, Harvard Business School

Harvard University is a world-renowned Ivy League  university known for its strength in research. This program draws on various disciplines, such as research methods, statistics, computer science , machine learning, and field seminars. After the first two years, students can embark on their dissertation. Although the Harvard Business School offers this program, doctorate candidates can also collaborate with other Harvard schools and MIT.

• Courses: 13
• Tuition : $50,928
• Acceptance rate: 5%
• Location: Boston, Massachusetts

The University of Wisconsin, Wisconsin School of Business

The Wisconsin School of Business has a strong reputation for its excellent faculty and reasonable tuition. The school’s core research areas for their marketing PhD are quantitative modeling, marketing strategy, and consumer behavior. Interested in a research position at a university, or teaching a specialized course? You’ll find many network opportunities if you enroll in this prorgam.

• Tuition: Refer tuition page
• Acceptance rate: 57.2%
• Location: Madison, Wisconsin

Carnegie Mellon University, Tepper School of Business

Phd program in marketing.

Carnegie Mellon University is based in Pittsburgh but has campuses all over the world. Their marketing PhD program covers topics like brand-choice models, marketing/operations interface, and theories of consumer behavior. Students are supported by excellent faculty to pursue quality research in specialty areas like behavioral and experimental economics , high-tech marketing, and two-sided market pricing.

• Duration: 4 to 5 years
• Tuition : $47,000 per year
• Acceptance rate: 17.3%
• Location: Pittsburgh, Pennsylvania

The University of Colorado Boulder, Leeds School of Business

The University of Colorado Boulder is the flagship institution of the University of Colorado system and has nine schools and colleges offering around 150 programs. Its PhD in marketing is an advanced degree covering experimental and statistical methods, predictive modeling, quantitative marketing, and theory building, with crucial courses built around consumer behavior and quantitative modeling.

• Tuition : $2,811 per credit
• Acceptance rate: 84.2%
• Location: Boulder, Colorado

The University of Missouri, Robert J. Trulaske Sr. College of Business

The University of Missouri is a public land-grant university that offers high-quality but affordable education. Its PhD program in marketing focuses on developing teaching and research skills and helps students prepare for careers in various research settings. The program offers small class sizes and promotes a collaborative environment.

• Semester hours: 72
• Tuition : $414.60 per credit hour
• Acceptance rate: 81.8%
• Location: Cornell Hall | Columbia, Missouri

Florida International University, College of Business

Phd in business administration (marketing).

FIU College of Business is a world-renowned institution that falls within the top 5% of elite business schools globally and has been ranked second  in the nation for international business programs. Its PhD in Business Administration with a focus on marketing equips students with the knowledge necessary to establish successful careers in academics and research. The program’s key courses include marketing research methodology, advanced data analysis, and statistical methods in consumer research.

• Duration: 4 years
• Tuition : $10,935.36 per year
• Location: Miami, Florida

Drexel University, LeBow College of Business

Drexel University is a well-known private research institution and center of higher learning that emphasizes experiential learning. Its PhD in marketing program covers both the macro and micro aspects of marketing, though with a greater focus on the microelements. You can also choose between electives in economics-oriented or behavior-oriented subjects. Economics-oriented courses include econometrics and advanced microeconomics, while behavior-oriented includes multivariate analysis, and behavioral science research.

• Tuition : $2,000 per credit hour
• Acceptance rate: 77.2%
• Location: Philadelphia, Pennsylvania

Liberty University

Online doctor of business administration (dba) – marketing.

Looking for online marketing doctoral programs? Liberty University offers various fully online programs flexible enough for working professionals. Its DBA program in marketing includes strategic marketing management, supply chain management, marketing research, and marketing promotions. As one of the only fully-online marketing PhD programs available, it is ideal for working professionals who want to keep a balance between work and study. The program also lets you transfer up to 50% of credits from previous degrees.

• Credit hours: 60
• Duration: 3 years (average)
• Tuition : $595 per hour
• Acceptance rate: 50.1%

Grand Canyon University, College of Doctoral Studies

Doctor of business administration (dba): marketing (quantitative research).

Grand Canyon University is the largest private Christian university with almost 100,000 students. Unlike a qualitative DBA, which attempts to analyze topics using insights into how and why people think and behave, this quantitative DBA focuses on analysis by interpreting numeric data. This online doctorate in marketing includes courses about quantitative data collection and analysis, the complexity of marketing, and digital technology (a PhD in digital marketing is a great specialty!) and consumer behavior.

• Credits: 60
• Tuition : $702 per credit
• Acceptance rate: 80.7%

Should I Get a Doctorate in Marketing?

With a doctorate in marketing, you’ll be eligible for various high-level roles in academia, business, and research. These positions can offer salaries anywhere from $55,000 to $155,000, making the degree a valuable qualification for your CV.

Of course, like any discipline or program, a marketing PhD has advantages and disadvantages.

Advantages of Having a PhD in Marketing:

• Excellent career prospects:

A PhD in marketing will qualify you for roles at the highest levels of business management, which you otherwise might not access with a master’s alone. Alternatively, you use this degree to pursue a career in academia and research.

• Job opportunities in academia:

A PhD is a prerequisite if you want to teach marketing at a post-secondary level or pursue certain research career paths.

• Scope for innovation:

A PhD in marketing helps you contribute to advances in the field, especially in cutting-edge areas like artificial intelligence and natural language processing. In contrast, a master’s degree has a smaller scope for research.

Drawbacks of a PhD in Marketing:

• You have to wait to launch your career:

Studying a PhD is a serious time investment: it takes around five years to complete for most people. Of course, this is after you’ve already completed your bachelor’s and master’s degrees, so it will take you an average of 11 years before the degree brings you higher on the career ladder.

• It’s a balancing act:

By the time you start your PhD, you might have a family to take care of. As a result, managing your studies, research, and family could be a challenge.

How to Choose a Marketing Doctoral Program?

With so many options, you might have trouble picking from the top marketing PhD programs. Here are some essential factors to consider before deciding:

1. Your career goals

You might be able to build a worthwhile career in marketing with a master’s degree . But for heavy research and academic or teaching work, you’ll need a PhD. If you’re not interested in teaching or research, you might reconsider the time and financial commitment needed to complete a marketing PhD.

2. Accreditation

Check each school you’re considering for their regional accreditation. Some marketing programs may even have programmatic accreditation to look out for. This is an important factor in picking a reputable program that’s attractive to potential employers.

3. Mode of delivery

If you’re already a working professional, full-time, on-campus study might not be an option for you. In this case, you must look for a PhD in marketing online that offers remote learning and flexibility.

These are just a few ideas to keep in mind. Weigh all your options and listen to your gut feeling in the end.

Alternatives to a Marketing Major

Marketing is a specialized discipline with well-defined objectives, needing specific skillsets. However, in today’s interconnected world, various disciplines share many of the same concepts.

You can still build a high-level career in marketing with qualifications in different fields, like:

• Advertising
• Data analytics
• Strategic management
• Analytical management
• Production management

Careers with a PhD in Marketing

A PhD in marketing can open doors to various top-level roles.

Here are some of the most common roles for professionals with a marketing doctorate, with the median annual salaries for each:

• Marketing Manager ( $67,696 )
• Market Research Analyst ( $55,742 )
• Chief Executive Officer (CEO) ( $156,413 )
• Professor (Marketing) ( $89,181 )

What Do You Need to Get into a Marketing Doctoral Program?

Every marketing PhD program has specific admission requirements. Always double-check by referring to the admission webpage or contacting a school representative. Usually, a master’s degree in a related field is required for admission.

Most programs will also require:

• A statement of purpose , research proposal, or both
• Letters of recommendation
• Academic resume
• GRE/GMAT scores may or may not be required

PhD Marketing vs. Master’s Degree: Which is Better?

A master’s degree in marketing is a career-oriented qualification that can propel you into a meaningful marketing career for a variety of corporations or small businesses. On other hand, marketing PhD programs are generally research-based and will give you more specialized knowledge that equips you for a career in the academic sphere.

PhDs also require a much more significant time and financial commitment.

PhD in Marketing FAQs

What can you do with a phd in marketing.

Popular career choices for marketing PhD grads include market research analysts, chief marketing officers, and marketing professors. This advanced degree will not only equip you for roles in senior management, but also the fields of research and academia.

How Many Years is a PhD in Marketing?

A PhD in marketing typically takes five years to complete. However, some universities allow you to earn your doctorate in as little as three years, though usually only if you have enough transfer credits. At the other end of the scale, your PhD may push out to up to seven years.

Is There a PhD in Marketing?

Yes. Many universities offer a PhD degree in marketing, as well as online marketing doctorate programs for working professionals. Some schools also offer a comparable DBA (Doctor of Business Administration)..

Can I Do a PhD in Marketing After an MBA?

Yes, you can do a PhD in marketing after completing an MBA. In fact, you might consider completing a DBA to be more in line with your studies.

Key Takeaways

You can access a wealth of career opportunities available with an MBA or another master’s degree . But if you want to open more doors in research and academia, a PhD in marketing is the way to go. With so many online study options, it’s easier now than ever to complete a remote degree while juggling work or a family.

If you want to explore more options for excellent advanced degrees, take a look at our guides for:

• Best online PhD in Psychology programs
• History PhD programs
• Best PhD programs in California

Lisa Marlin

Lisa is a full-time writer specializing in career advice, further education, and personal development. She works from all over the world, and when not writing you'll find her hiking, practicing yoga, or enjoying a glass of Malbec.

• Lisa Marlin https://blog.thegradcafe.com/author/lisa-marlin/ 12 Best Laptops for Computer Science Students
• Lisa Marlin https://blog.thegradcafe.com/author/lisa-marlin/ ACBSP Vs AACSB: Which Business Program Accreditations is Better?
• Lisa Marlin https://blog.thegradcafe.com/author/lisa-marlin/ BA vs BS: What You Need to Know [2024 Guide]
• Lisa Marlin https://blog.thegradcafe.com/author/lisa-marlin/ The 19 Best MBA Scholarships to Apply for [2024-2025]

The 9 Best Free Master’s Degree Online Programs [2024]

What is the easiest master’s degree + 10 easiest grad schools to get into [2024], related posts.

• How New Grads Research Companies to Find Jobs

• Experience Paradox: Entry-Level Jobs Demand Years in Field

• Grad Trends: Interest in Artificial Intelligence Surges

Applying to Big Tech This Year? Here’s How to Ace It.

73% of job seekers believe a degree is needed for a well-paying role–but is it?

Tech Talent Crunch: Cities with More Jobs Than Workers

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Recent Posts

• Computer Science Graduate Admission Trends: Annual Results
• The Best Academic Planners for 2024/2025

© 2024 TheGradCafe.com All rights reserved

• Partner With Us
• Results Search
• Submit Your Results
• Write For Us

FellowshipBard

Phd in marketing: requirements, salary, jobs, & career growth, what is phd in marketing.

A PhD in Marketing is a doctoral degree that focuses on advanced marketing research and theoretical expertise. It is usually intended to prepare students for employment in academics as well as research and development in both the private and governmental sectors.

Marketing research methods, customer behavior, brand management, marketing strategy, and other related topics are typically covered in the program. Students will also be required to do independent research and write a dissertation that adds to the field’s understanding.

How much money do people make with a PhD in Marketing?

According to PayScale, the average income for a marketing professor with a PhD in the United States is roughly $95,000 per year. However, salaries can range from around $60,000 to over $150,000 per year, depending on location and type of institution.

According to Glassdoor, marketing research directors with a PhD can make an average of roughly $118,000 per year, while marketing directors with a PhD can earn an average of around $145,000 per year.

What is expected job growth with PhD in Marketing?

Individuals with a PhD in Marketing may experience different levels of job growth depending on the specific career path they choose. However, the overall job outlook for marketing professionals with advanced degrees is favorable.

According to the US Bureau of Labor Statistics (BLS), employment of market research analysts and marketing specialists, which includes those with advanced degrees, is expected to expand 18% between 2020 and 2030, substantially faster than the average for all occupations.

This expansion is being driven by businesses’ increasing use of data and market research to strengthen their marketing strategies and remain competitive in the marketplace.

What can you do with a PhD in Marketing?

A PhD in Marketing can lead to a number of professional opportunities in academia, research, and the business sector. Following are some possible job paths for persons having a PhD in Marketing:

1. Marketing professor: With a PhD in Marketing, you can work as a marketing professor at a university or college. You will be in charge of teaching marketing courses, doing research, and producing scholarly articles.

2. Marketing researcher: As a marketing researcher, you will conduct research studies and evaluate data to assist firms in better understanding their target markets and improving their marketing strategy.

3. Marketing consultant: You will collaborate with businesses and organizations to develop and implement marketing strategies to promote their products or services as a marketing consultant.

4. Marketing manager: With a PhD in Marketing, you can work in a range of businesses as a marketing manager. You will be in charge of creating and executing marketing initiatives, managing a team of marketing specialists, and evaluating data to determine the efficiency of marketing efforts.

5. Brand manager: As a brand manager, you will be in charge of designing and managing a product or service’s brand identity. Developing marketing campaigns, doing market research, and supervising the creative production of marketing materials are all examples of what this entails.

6. Market research director: As a market research director, you will be in charge of supervising a team of market research analysts as well as conducting research studies to assist firms in better understanding their target markets.

What are the requirements for a PhD in Marketing?

The specific requirements for obtaining a PhD in Marketing can vary depending on the institution and program, but generally, the following are common requirements:

1. Bachelor’s or Master’s Degree: Applicants to most PhD programs in Marketing must have a Bachelor’s degree from a recognized university. Although it is not usually required, certain schools may accept applicants with a Master’s degree in a related discipline.

2. Academic Transcripts: Applicants are usually expected to present certified transcripts of their undergraduate and graduate education, which demonstrate their academic performance and achievement.

3. Statement of Purpose: Applicants are typically expected to provide a personal statement or statement of purpose detailing their research interests, academic ambitions, and reason for pursuing a PhD in Marketing.

4. Standardized Test Scores: Applicants to many PhD programs may be required to submit scores from standardized tests such as the Graduate Record Examination (GRE) or other related assessments.

5. Letters of Recommendation: Applicants to PhD programs in Marketing are frequently required to provide letters of recommendation from academic or professional sources who may speak to the applicant’s academic talents, research potential, and eligibility for a PhD program.

Looking For Scholarship Programs? Click here

How long does it take to get a phd in marketing.

The length of time it takes to finish a PhD in Marketing depends on a variety of factors, including program requirements, the student’s research topic, and the amount of time spent to the program. A PhD in Marketing typically takes four to six years to complete.

Looking For Fully Funded PhD Programs? Click Here

Do you need a masters in marketing to get a phd in marketing.

While a master’s degree in marketing is advantageous, it is not always required to pursue a PhD in Marketing.

Students with a bachelor’s degree in a similar discipline, such as business, economics, or psychology, may be admitted to some PhD programs in marketing.

Some PhD programs, on the other hand, may have specific requirements or prerequisites that students must meet before being admitted.

Completing particular coursework in marketing or similar subjects, as well as having research experience or publications in marketing or a related field, may be required.

What are the Best PhD in Marketing Degree programs?

1. kellogg school of management at northwestern university 2. wharton school of the university of pennsylvania 3. sloan school of management at massachusetts institute of technology (mit) 4. stanford graduate school of business at stanford university 5. haas school of business at the university of california, berkeley 6. ross school of business at the university of michigan 7. marshall school of business at the university of southern california 8. mccombs school of business at the university of texas at austin 9. fuqua school of business at duke university 10. tepper school of business at carnegie mellon university, leave a comment cancel reply.

Save my name, email, and website in this browser for the next time I comment.

Professors Not Responding? Your CV May Be the Reason.

Try Our Ready-to-Use CV Templates Land You in Harvard, MIT, Oxford, and Beyond!

Explore your training options in 10 minutes Get Started

• Graduate Stories
• Partner Spotlights
• Bootcamp Prep
• Bootcamp Admissions
• University Bootcamps
• Coding Tools
• Software Engineering
• Web Development
• Data Science
• Tech Guides
• Tech Resources
• Career Advice
• Online Learning
• Internships
• Apprenticeships
• Tech Salaries
• Associate Degree
• Bachelor's Degree
• Master's Degree
• University Admissions
• Best Schools
• Certifications
• Bootcamp Financing
• Higher Ed Financing
• Scholarships
• Financial Aid
• Best Coding Bootcamps
• Best Online Bootcamps
• Best Web Design Bootcamps
• Best Data Science Bootcamps
• Best Technology Sales Bootcamps
• Best Data Analytics Bootcamps
• Best Cybersecurity Bootcamps
• Best Digital Marketing Bootcamps
• Los Angeles
• San Francisco
• Browse All Locations
• Digital Marketing
• Machine Learning
• See All Subjects
• Bootcamps 101
• Full-Stack Development
• Career Changes
• View all Career Discussions
• Mobile App Development
• Cybersecurity
• Product Management
• UX/UI Design
• What is a Coding Bootcamp?
• Are Coding Bootcamps Worth It?
• How to Choose a Coding Bootcamp
• Best Online Coding Bootcamps and Courses
• Best Free Bootcamps and Coding Training
• Coding Bootcamp vs. Community College
• Coding Bootcamp vs. Self-Learning
• Bootcamps vs. Certifications: Compared
• What Is a Coding Bootcamp Job Guarantee?
• How to Pay for Coding Bootcamp
• Ultimate Guide to Coding Bootcamp Loans
• Best Coding Bootcamp Scholarships and Grants
• Education Stipends for Coding Bootcamps
• Get Your Coding Bootcamp Sponsored by Your Employer
• GI Bill and Coding Bootcamps
• Tech Intevriews
• Our Enterprise Solution
• Connect With Us
• Publication
• Reskill America
• Partner With Us

• Resource Center
• Bachelor’s Degree
• Master’s Degree

Best Doctorates in Digital Marketing: Top PhD Programs, Career Paths, and Salaries

There is a wide range of digital marketing jobs you can get if you have a doctorate. You can be a professor or researcher in academia or pursue roles in different industries. In this article, we show you the best PhDs in Digital Marketing that you can earn to advance your career. We also provide information on the best digital marketing jobs and salaries for professionals with PhDs in Digital Marketing.

What Is a PhD in Digital Marketing?

A PhD in Digital Marketing is the highest-level academic degree students can get in the field of digital marketing. This program entails more research work than coursework. Typically, doctoral programs take four to five years to complete.

Find your bootcamp match

How to get into a digital marketing phd program: admission requirements.

The admission requirements for a typical PhD in Digital Marketing are an online application for the program and official transcripts from your undergraduate or graduate education. Some schools also require standardized test scores, such as GMAT or GRE. You also need to submit your resume, letters of recommendation, and a statement of purpose.

PhD in Digital Marketing Admission Requirements

• Official academic transcripts
• Test scores (GRE or GMAT)
• Letters of recommendation
• Statement of purpose

Digital Marketing PhD Acceptance Rates: How Hard Is It to Get Into a PhD Program in Digital Marketing?

It’s hard to get into a PhD in Digital Marketing program. Acceptance rates for doctorate programs in the marketing field are low. On average, less than 10 percent of prospective students who apply to doctoral programs in digital marketing are admitted because schools only admit a low number of students to these programs every year.

How to Get Into the Best Universities

[query_class_embed] how-to-get-into-*school

Best PhDs in Digital Marketing: In Brief

Best Universities for Digital Marketing PhDs: Where to Get a PhD in Digital Marketing

Some of the best universities for getting a digital marketing PhD are Arizona State University, Duke University, Stanford University, The University of Texas, and University of Pennsylvania. If you’re wondering where to get the best PhDs in Digital Marketing, the following list will help you learn more about the accredited schools that offer doctoral degree programs in marketing.

Arizona State University (ASU) was first founded in 1885 as the Territorial Normal School in Tempe. Offering over 450 graduate degrees in fields such as arts, computing and mathematics, entrepreneurship, and healthcare, ASU welcomes more than 70,000 students every year. It has been recognized by US News & World Report as the most innovative national university . 

PhD in Marketing

ASU’s W. P. Carey School of Business offers a full-time residential Doctoral Degree in Marketing. It’s designed for graduate students who want to pursue research and teaching positions in marketing. Students can choose between consumer behavior, service strategy, and quantitative marketing models specializations to concentrate their digital marketing knowledge.

PhD in Marketing Overview

• Program Length: 5 years
• Acceptance Rate: 5-10%
• Tuition and Fees: $11,720 (in-state base tuition); $23,544 (out-of-state base tuition)
• PhD Funding Opportunities: Teaching or research assistantships, loans and other financing options, Free Application for Federal Student Aid (FAFSA)

PhD in Marketing Admission Requirements

• Bachelor’s degree or higher
• GRE or GMAT test scores
• Undergraduate education transcripts
• Proof of English language proficiency (for international students)

Drexel University is a private research university that was founded in 1891. Its LeBow College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International. This college offers PhD programs in economics and business, as well as an executive doctorate program in business administration. 

PhD in Business with a Marketing Specialization 

In this full-time PhD program, students can choose between an economics-oriented track and a behaviorally-oriented research track. Development of marketing channel systems is one of the courses where digital marketing can be covered. To graduate, students must complete 45 credits and write and defend a doctoral thesis.

PhD in Business with a Marketing Specialization Overview

• Program Length: 4 years
• Acceptance Rate: 10%
• Tuition and Fees: $0 - All admitted students are considered for research and teaching assistantships which include a full tuition waiver
• PhD Funding Opportunities: Fellowships, teaching and research assistantships, research awards

PhD in Business with a Marketing Specialization Admission Requirements

• Minimum of 3.0 GPA in undergraduate programs and 3.3 GPA in graduate programs
• Transcripts
• GMAT or GRE scores
• Personal statement
• 2 letters of recommendation

Duke University is a private research university that was founded in 1838 in Trinity, North Carolina. The school has more than 80 Graduate School Departments, and over 3,000 graduate students are enrolled in its graduate programs. Duke University’s main goal is to give students the analytical and critical skills they need to succeed in their chosen field of study.

The PhD in Marketing at Duke University’s Fuqua School of Business aims to prepare students for successful careers in research and teaching. This program covers digital marketing through the effects of Internet search agents on consumer choice. To graduate from this program, students are required to write and defend a dissertation.

• Acceptance Rate: 11%
• Tuition and Fees: $28,950/semester (years 1-3); $4,000/semester (years 4+)
• PhD Funding Opportunities: Tuition grants, research and teaching assistantships
• $95 application fee
• Academic transcripts
• Provide undergraduate GPA
• Statement of purpose essay
• English language proficiency test scores (for non-native speakers)

Georgia State University (GSU) is a public research institution founded in 1913. The university offers more than 150 graduate degree programs across nine different colleges. Innovation is central in GSU’s Graduate Schools, as the US News & World Report named it the second most innovative school in the country . 

GSU’s J. Mack Robinson College of Business prepares students for successful careers inside and outside academia. In this program, students learn to apply combined research and marketing methods to digital marketing. Its curriculum includes 15 hours of research courses, 18 hours of marketing courses, and nine hours of courses in the student’s area of interest. 

• Acceptance Rate: N/A
• Tuition and Fees: $4,776/semester (in state); $15,108/semester (out of state)
• PhD Funding Opportunities: Teaching and research assistantships, doctoral fellowships
• Online application and $50 application fee
• GMAT scores
• College transcripts
• 3 letters of recommendation
• Immunization records

Harvard University was the first college founded in America in 1636. Its Harvard Business School (HBS) was later established in 1908. HBS is now considered one of the best business schools in the world. It offers doctoral programs in a wide variety of fields, such as accounting, management, economics, organizational behavior, and marketing. 

PhD in Marketing 

HBS offers a full-time Doctoral Degree in Marketing, which requires a minimum of 13 courses, including economics and psychology. Its machine learning, computer science, and statistics courses are useful for digital marketing analysis and application. To graduate, students need to complete a teaching engagement, pass the special exam, and write and defend a dissertation.

• Acceptance Rate: 4%
• Tuition and Fees: $0 (fully funded for 5 years)
• PhD Funding Opportunities: Financial aid program, research support
• Online application and $105 application fee
• GRE or GMAT scores

Northwestern University is a private research institution founded in 1851. US News & World Report considers it one of the top 10 national universities in the country . It’s home to over 50 research centers and receives over $890 million annually in sponsored research awards. More than 13,000 students are currently enrolled in its 90 graduate degree programs.

This PhD in Marketing is offered through the Kellogg School of Management. It offers two concentrations in consumer behavior and quantitative marketing. It teaches students to become successful marketing researchers in various areas of marketing, including digital marketing. To earn a doctorate, students must complete 18 courses and maintain a GPA of 3.0. 

• Program Length: 4+ years
• Acceptance Rate: 7%
• Tuition and Fees: $18,689/quarter (8 or fewer quarters); $4,672/quarter (more than 8 quarters)
• PhD Funding Opportunities: Fellowship stipend, teaching and research assistantships, tuition scholarships
• Courses taken form
• 3 recommendation letters
• Proof of English proficiency (for international students)
• Optional writing sample

Founded in 1855, Penn State University is a public land-grant research university with 24 campuses catering to graduate and undergraduate students. The university offers more than 190 graduate degree programs and around 100 graduate certificate programs. Penn State stays on top of the research field with over $1 billion in annual research expenditures.

Penn State’s Smeal College of Business offers PhD in Marketing in three specializations in consumer behavior, marketing management, and marketing models. All three of them provide valuable learnings applicable to digital marketing. The program’s graduation requirements entail the completion of all coursework, a qualifying exam, and a thesis dissertation.

• Program Length: 3+ years
• Acceptance Rate: 15%
• Tuition and Fees: $0 - Admitted students receive a tuition waiver and a monthly stipend guaranteed for five years
• PhD Funding Opportunities: Tuition waiver, monthly stipends, research assistantships, research funding options
• $65 application fee
• GPA and coursework
• GMAT, GRE or TOEFL scores
• Work sample, such as research papers or essays

Stanford University was founded in 1885, but it didn’t open its doors to students until 1891. In 1925, the Stanford Graduate School of Business was created. Its three full-time graduate degree programs are all accredited by the AACSB. Among this school’s faculty, there are five Nobel Prize laureates and five recipients of the John Bates Clark Medal in Economics. 

Students enrolled in this PhD in Marketing degree can choose between two areas of study in behavioral marketing or quantitative marketing. Its coursework for digital marketing include deep learning, machine learning, and consumer behavior. To graduate, students must pass a field exam, submit academic papers, and complete apprenticeships and a dissertation.

• Program Length: 2-3 years
• Acceptance Rate: 3.5%
• Tuition and Fees: $56,487/three quarters (if 11-18 units per quarter); $36,720/three quarters (if 8-10 units per quarter). 
• PhD Funding Opportunities: Fellowships, research and teaching assistantships, professional development grants. All incoming doctoral students in the Marketing PhD program are provided with financial aid for five years.
• Online application
• $125 application fee
• Official transcripts
• 3 letters of reference
• TOEFL score (for international students)

Syracuse University (SU) is a private research university established in 1870. It’s accredited by the Middle State Commission on Higher Education. SU’s graduate school offers more than 193 master’s degrees and 50 doctoral degrees across 13 schools and colleges. Over 1,400 doctoral students are currently enrolled in SU’s PhD programs.

PhD in Business Administration with a Marketing Major

SU offers a PhD in Business Administration with a Marketing Major through the Whitman School of Management. It has two areas of specialization, analytical modeling and empirical analysis, for quantitative marketing. Students need to earn 72 credits to complete this program. Other graduation requirements include submitting three research papers and a thesis.

PhD in Business Administration with a Marketing Major Overview

• Tuition and Fees: $1,802/credit hour
• PhD Funding Opportunities: Tuition waivers, yearly stipends, grants, fellowships, awards, teaching and research assistantships 

PhD in Business Administration with a Marketing Major Admission Requirements

• Recommendation letters

University of Arizona is a public land-grant research university founded in 1885. It offers more than 150 master’s degree programs and over 100 doctoral programs in a wide variety of fields. The university is known for its heavy investments in research and development, spending over $700 million in recent years.

The university’s Eller College of Management offers a full-time PhD in Marketing that prepares students for research-heavy and academic roles. Strategy, marketing models, and consumer psychology are some of the courses useful for a digital marketing career. The program’s coursework has 36 units in marketing, nine units in a minor subject, and 18 units of dissertation credits.

"Career Karma entered my life when I needed it most and quickly helped me match with a bootcamp. Two months after graduating, I found my dream job that aligned with my values and goals in life!"

Venus, Software Engineer at Rockbot

• Program Length: 4-5 years
• Tuition and Fees: $14,600/academic year (in state); $34,800/academic year (out of state)
• PhD Funding Opportunities: Teaching or research associateship
• $90 application fee
• TOEFL or IELTS scores (for international students)

University of California-Berkeley (UC Berkeley) was founded in 1868. At present, more than 5,000 graduate students are enrolled at UC Berkeley’s wide variety of doctoral degrees. The US News & World Report named UC Berkeley as the fourth-best global university in the country.

UC Berkeley’s Haas School of Business offers an interdisciplinary doctoral marketing program with two areas of research in consumer behavior and quantitative marketing. Both tracks require taking courses in buyer behavior and choice modeling or marketing strategy. To get this degree, students need to pass an oral qualification exam and write and defend a dissertation.

• Acceptance Rate: 9%
• Tuition and Fees: $14,442/academic year (in state); $29,238/academic year (out of state)
• PhD Funding Opportunities: Financial aid, scholarships, fellowships
• Bachelor’s degree or equivalent
• Minimum GPA of 3.0 on a 4.0 scale
• $120 application fee
• GMAT or GRE test scores

University of Pennsylvania (UPenn) is an Ivy League research university founded in 1740. The Wharton School was established as UPenn’s first business school in 1881. The Wharton School offers nine graduate programs of study in various areas, including finance, management, and marketing. Currently, around 13,000 graduate students are enrolled in UPenn.

This interdisciplinary doctoral program in marketing offers a consumer behavior track and a quantitative track. Data analysis and research methods are some of the program’s courses, which can be best applied to digital marketing. To graduate, students need to complete a dissertation and at least 15 graduate-level course units.

• Acceptance Rate: 3%
• Tuition and Fees: $37,678/full program
• PhD Funding Opportunities: Financial aid awards, fellowships
• $80 application fee
• Official transcripts and academic history
• Personal statement essay

The University of Texas at San Antonio (UTSA) is a public research university founded in 1969. Over 900 students are currently enrolled in the university’s doctoral degrees. UTSA is home to 32 research centers and institutes and offers a wide range of well-funded research partnerships.

UTSA offers its doctoral degree through Carlos Alvarez College of Business. This degree requires a minimum of 84 credits for students who previously obtained a bachelor’s degree and a minimum of 66 credits for those with a master’s degree. Its courses that are useful for digital marketing include strategy research and experimental design.

• Tuition and Fees: $575/credit hour (in state); $1,572/credit hour (out of state)
• PhD Funding Opportunities: Annual stipends, research assistantships
• $50 application fee
• Personal statement of academic goals and interests

Can You Get a PhD in Digital Marketing Online?

Yes, you can get a PhD in Digital Marketing online. Northcentral University and Atlantic International University are some of the schools that offer online doctoral marketing degrees. You can also get a Doctor of Business Administration (DBA) in Marketing online. A DBA program focuses more on practical marketing applications, while a PhD program is designed for research and academic-oriented positions.

Best Online PhD Programs in Digital Marketing

How Long Does It Take to Get a PhD in Digital Marketing?

It takes four to five years to get a PhD in Digital Marketing. Typically, students dedicate the first two or three years to completing the required coursework. During their second and third years, students are expected to complete a field exam. This exam measures their depth of knowledge and comprehension of the marketing field.

During the program’s remaining years, students must focus their efforts on research activities, a dissertation, and any additional graduation requirements. Such requirements can be to complete research or teaching assistantships. They can also be to submit academic papers to accredited publications and to participate in seminars.

Is a PhD in Digital Marketing Hard?

Yes, a PhD in Digital Marketing is hard. The average completion time of a PhD in Digital Marketing is between four and five years. The majority of doctoral degrees are full-time programs. This means that working outside while pursuing your degree won’t be possible. You’ll have to rely on funding options such as research assistantships to support yourself while you are studying.

A doctorate can also be hard because of the program’s coursework and graduation requirements, which will require a lot of hard work and dedication. In general, students have to complete courses in advanced digital marketing topics, as well as courses in complex disciplines like statistics. They also have to complete the program’s dissertation requirements.

How Much Does It Cost to Get a PhD in Digital Marketing?

It costs approximately $12,171 per year to get a PhD in Digital Marketing at a public institution, according to the National Center for Education Statistics (NCES). The tuition for a doctoral degree at a private university can cost between $14,208 and $27,776 per year.

Many universities offer affordable graduate tuition rates. An example is Georgia State University, where in-state students pay $4,776 per semester, and out-of-state students pay $15,108 per semester. Moreover, there are plenty of funding opportunities for digital marketing PhD students.

How to Pay for a PhD in Digital Marketing: PhD Funding Options

The PhD funding options that full-time students can use to pay for a PhD in Digital Marketing are tuition waivers, fellowships, research assistantships, and teaching assistantships. Most schools also offer PhD students plenty of financial aid options to reduce their expenses. Some schools even provide stipends to help students with other living costs.

Best Online Master’s Degrees

[query_class_embed] online-*subject-masters-degrees

What Is the Difference Between a Digital Marketing Master’s Degree and PhD?

The difference between a digital marketing master’s degree and a PhD is the job outlook for graduates. Master’s degree programs are great for career advancement because they teach the necessary skills for various executive positions in the marketing field. PhDs are terminal degree programs designed to prepare students mostly for careers in academia.

Doctoral degrees are a necessity in a range of job roles in the academic field, such as college professor or tenure researcher. Doctorate programs take approximately five years to complete, while master’s degrees can be completed in only two years. Because of this, getting a PhD in Digital Marketing will give you more advanced knowledge of the marketing field.

Master’s vs PhD in Digital Marketing Job Outlook

Digital marketing professionals with a PhD have advanced skills and knowledge for academic positions in postsecondary education. This field has a job outlook of 12 percent . Professionals with a master’s degree can strive for a wide variety of digital marketing jobs across different industries. For example, market research analysts have a 22 percent job outlook .

Difference in Salary for Digital Marketing Master’s vs PhD

While a digital marketer with a Master’s Degree can get a median annual income of $93,000 , the average PhD in Digital Marketing salary is $106,000 per year based on PayScale data. This pay disparity exists because of the advanced skills and knowledge that a PhD graduate can offer in digital marketing roles.

Related Digital Marketing Degrees

[query_class_embed] https://careerkarma.com/blog/digital-marketing-bachelors-degrees/ https://careerkarma.com/blog/best-online-digital-marketing-bachelors-degrees/ https://careerkarma.com/blog/best-online-digital-marketing-masters-degree/

Why You Should Get a PhD in Digital Marketing

You should get a PhD in Digital Marketing because it’ll give you a proper knowledge of advanced topics and crucial research skills needed for various digital marketing jobs. Apart from gaining expertise, PhD graduates also enjoy low unemployment rates, higher salaries, and networking opportunities. Below, we discuss in detail the reasons for getting a PhD in Digital Marketing.

Reasons for Getting a PhD in Digital Marketing

• Lower unemployment. According to the Bureau of Labor Statistics, marketing professionals with a PhD have a lower unemployment rate at 2.5 percent than those with a master’s or bachelor’s degree. This can be partially because pursuing doctoral degrees make it easier for graduates to land digital marketing jobs in the academic field.
• Advanced knowledge. A PhD in Digital Marketing will give you advanced skills and knowledge. With this degree, you’ll also learn quantitative and qualitative research methods that are necessary for landing higher-paying digital marketing jobs in any field.
• Higher salary. Most companies tend to pay employees with higher education and experience more money. By earning a PhD in Digital Marketing, you’ll be able to make an annual salary of $106,000 or more, depending on your professional experience and where you work.
• Networking opportunities. A digital marketing PhD will give you plenty of opportunities to grow your professional network. Not only will you have the opportunity to meet other students with similar interests and passions, but you can also attend conferences and seminars. These events are where you can connect with experts from all over the world.

Getting a PhD in Digital Marketing: Digital Marketing PhD Coursework

Getting a PhD in Digital Marketing is a matter of completing the required course load and any other graduation requirements. The typical PhD coursework is broken down into core digital marketing courses, courses in other disciplines, and courses focused on research or how to prepare for your dissertation. Below are a few examples of the courses that students must take.

Consumer Behavior

Consumer behavior studies are the psychological and behavioral processes that influence people’s choices when buying or consuming products and services. With this course, graduate students will better understand how cultural and psychological variables tend to influence the behavior of consumers. They’ll uncover how this can be used for effective marketing strategies.

Introduction to Econometrics

Econometrics is a discipline that combines mathematical and statistical methodologies in order to quantify economic phenomena. With this course, students will learn how to use regression methods, such as nonparametric and linear regressions, to quantify and interpret relevant data. This is useful for students that want to pursue careers in digital marketing research.

Qualitative Research Methods

In digital marketing, qualitative research involves collecting and analyzing non-numerical data to understand phenomena that are useful in market research. With this course, PhD students will learn how to use qualitative research methods to gather data that can help in understanding all the factors and variables that influence consumers’ decisions.

Quantitative Marketing

Qualitative research is the process of collecting and analyzing numerical data. It’s a crucial step in statistical analysis. In this course, students will learn how to quantify and analyze the data gathered from surveys and polls answered by a target audience. This will help students draw insights based on the data gathered from market research focus groups.

Statistical Inference

Statistical inference refers to the process of deducing facts about a specific group of the population based on statistical data. This course will provide digital marketing students the skills necessary for working with statistical data. The use of statistical methods, such as statistical inference, is common in the marketing field, so it’s a crucial skill for digital marketers to learn.

Best Master’s Degrees

[query_class_embed] *subject-masters-degrees

How to Get a PhD in Digital Marketing: Doctoral Program Requirements

To graduate, PhD students have to complete the doctoral program requirements. Common graduation requirements include completing the required coursework, completing the necessary teaching or researching requirements, and writing and defending a dissertation. Finishing these requirements is how to get a PhD in Digital Marketing.

Doctorate programs require students to complete the necessary coursework, as well as a minimum number of credits. Core courses include digital marketing courses and research methods courses. The coursework is meant to be finished in the first two years of the program. Students might be required to maintain a minimum GPA throughout their coursework.

Once students complete the required coursework, they are required to pass an exam meant to assess the depth of their comprehension of topics covered in the first years of the program. It’s also meant to measure the depth of advanced knowledge they learned through completing the required coursework. This examination can be a written exam or an oral examination.

PhD students are required to complete research requirements. These requirements include working as research assistants and completing a set number of hours or classes of teaching. You might also need to participate in research assistantships under experienced faculty members, participate in seminars and colloquia, and submit your research to academic journals. 

Teaching apprenticeship requirements can mean working as teaching assistants (TAs) during a set time frame from the total length of the program. Alternatively, you might need to complete a teaching engagement during a semester or a full academic year. This is a great opportunity for students who want to pursue teaching careers.

To get a PhD in Digital Marketing, you’ll have to write and defend a dissertation. Dissertations are where students show that they’re able to conduct independent research and present it in a well-organized manner. Dissertation requirements include writing a dissertation, presenting a dissertation proposal, choosing a doctoral dissertation committee, and defending the final dissertation.

Potential Careers With a Digital Marketing Degree

[query_class_embed] how-to-become-a-*profession

PhD in Digital Marketing Salary and Job Outlook

The typical salary for marketing experts with a PhD is over $100,000 per year. There are plenty of job opportunities for PhD graduates, both in business and in the academic field. On average, there are more than 200,000 job openings for digital marketers with a PhD every year. Most marketing professions are expected to grow between eight and 14 percent in the next decade.

What Can You Do With a PhD in Digital Marketing?

With a PhD in Digital Marketing, you can apply to various senior-level positions in marketing or academia. Once you get your degree, you’ll have the skills and knowledge necessary to work in positions such as marketing manager, postsecondary education teacher, market research analyst, and public relations manager.

Best Jobs with a PhD in Digital Marketing

• College Professor
• Marketing Manager
• Market Research Analyst
• Public Relations Manager
• Postsecondary Education Administrator

What Is the Average Salary for a PhD in Digital Marketing?

The average annual salary for a PhD in Digital Marketing is $106,000. This salary varies depending on the specific digital media marketing field a professional decides to focus on. For example, digital marketers working in an academic environment earn an average of $96,910 per year. Marketing experts who work in marketing management earn $133,380 per year.

Highest-Paying Digital Marketing Jobs for PhD Grads

Best Digital Marketing Jobs with a Doctorate

The best digital marketing jobs with a doctorate are marketing manager, public relations manager, postsecondary education administrator, college professor, and market research analyst. These jobs require an advanced education degree because they need experts who know digital marketing trends very well and know how to apply research methods.

In this section, we discuss an overview of the best digital marketing jobs with a doctorate. We also provide details on the salary, job outlook, and highest-paying states.

Marketing managers plan effective marketing campaigns and evaluate promotional campaigns of businesses. These professionals possess leadership skills and advanced knowledge of advertising principles needed for identifying potential target markets for a specific product or service. They create promotional campaigns for target markets. 

• Average Salary: $133,380
• Job Outlook: 10% job growth from 2020 to 2030
• Number of Jobs: 316,800
• Highest-Paying States: New York, New Jersey, California

Public relations managers create content, such as press releases, articles, draft speeches, and images for a company to reach its target audience. They also analyze the audience’s perspective of a business and create digital marketing strategies to shape or improve the business’s overall image.

• Salary with a Digital Marketing PhD: $119,860
• Job Outlook: 13% job growth from 2020 to 2030
• Number of Jobs: 89,000
• Highest-Paying States: District of Columbia, Virginia, New York

Postsecondary education administrators oversee student services, academics, and sometimes, faculty research at private and public colleges and universities. These professionals need to have interpersonal, problem-solving, organizational, and communication skills. They also need experience in administrative settings to perform their job.

• Salary with a Digital Marketing PhD: $96,910
• Job Outlook: 8% job growth from 2020 to 2030
• Number of Jobs: 178,800
• Highest-Paying States: New York, New Jersey, Delaware

College professors or postsecondary teachers in the digital marketing field develop outlines and syllabi for the courses they teach. They also plan individual lessons and assess their student’s progress through various assignments. 

• Salary with a Digital Marketing PhD: $79,640
• Job Outlook: 12% job growth from 2020 to 2030
• Number of Jobs: 1,276,900
• Highest-Paying States: California, Rhode Island, New Hampshire

Market research analysts have a vast knowledge of quantitative and qualitative research methods that are widely used in the marketing field. They also have the analytical skills required for interpreting complex data. Their main responsibility consists of evaluating the market conditions and determining the potential sales of a product or service.

• Average Salary: $63,920
• Job Outlook: 14% job growth from 2020 to 2030
• Number of Jobs: 740,900
• Highest-Paying States: Washington, Delaware, New York

Is a PhD in Digital Marketing Worth It?

Yes, a PhD in Digital Marketing is worth it because it provides more employment opportunities and a higher annual salary. With a doctoral degree, you can apply for academic positions, such as post-secondary education teacher or researcher. You can also apply in various industries as a marketing manager, public relations manager, or market research analyst.

Additional Reading About Digital Marketing

[query_class_embed] https://careerkarma.com/blog/digital-marketing-best-practices/ https://careerkarma.com/blog/trends-in-digital-marketing/ https://careerkarma.com/blog/digital-marketing-tools-everyone-needs/

PhD in Digital Marketing FAQ

Yes, you can get a PhD in Digital Marketing online. The best PhDs in Digital Marketing with a fully online format are offered by Northcentral University, Washington State University, and Trident University International. Liberty University offers online DBA programs, which have more hands-on experience than a traditional PhD in Marketing.

You should get a PhD in Digital Marketing because it’ll give you’ll learn in-demand skills and knowledge in marketing and research methods. Getting a PhD will not only ensure you earn a high annual income, but it’ll raise your chances of finding a good and rewarding job.

The digital marketing jobs that require a PhD are teaching and research positions in the academic field. If you want to pursue a career in academia, you must get a doctoral degree. While other digital marketing jobs might not require doctoral education, having a PhD will make you stand out from other candidates with a master’s or bachelor’s degree.

Yes, digital marketing is a good career choice. Digital marketers are one of the most in-demand professionals in marketing and advertising. Becoming a digital marketer will open a wide range of careers in business. The average salary of a digital marketing expert is approximately $50,000 per year, and the average PhD in Digital Marketing salary is over $100,000 per year.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication .

What's Next?

Get matched with top bootcamps

Ask a question to our community, take our careers quiz.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Research Voyage

Research Tips and Infromation

Unlocking PhD Salaries and Opportunities

The pursuit of a PhD represents a pinnacle of academic achievement, epitomizing years of rigorous study, research, and expertise in a specific field. For many, this educational journey is a labour of love, driven by a passion for knowledge and a desire to contribute to the global pool of understanding. However, as one nears the end of this formidable academic odyssey, questions about what lies beyond the ivory tower become increasingly pertinent.

Among the myriad concerns that occupy the mind of a PhD candidate nearing graduation, one that often looms large is the financial aspect. What can one expect in terms of compensation and career opportunities after investing so much in education and research? Understanding the salary landscape for PhD holders is crucial not only for financial planning but also for making informed decisions about the direction of one’s career.

PhD salaries encompass a wide spectrum of earnings based on fields, regions, and industry choices. In academia, postdocs start at around $40,000 while tenured professors can earn $90,000 and above. Private sector salaries often range from $70,000 to well over $150,000, influenced by specialization and experience.

In this article, we delve into the multifaceted world of post-PhD salaries, exploring the diverse factors that influence earnings. From the impact of one’s field of study and geographic location to the varying opportunities within academia, private industry, and public sectors, we aim to provide insights that can assist both current PhD candidates and those navigating their early careers post-doctorate.

Join us on this exploration as we unravel the intricacies of salary expectations for those who have achieved the esteemed PhD, shedding light on the possibilities that await beyond the academic threshold. Through comprehensive analysis and a global perspective, we endeavour to empower individuals to navigate their professional journey with clarity and confidence.

Introduction

How different fields influence phd salary expectations:, how cost of living and job demand in specific regions impact salaries:, variations in phd salary based on working in academia, private sector, government, or non-profit organizations:, typical salary range for postdocs in various fields:, salary expectations for entry-level faculty positions:, salaries increase with experience and tenure:, phd salary ranges in private companies related to different fields of study:, potential salaries in public service or non-profit organizations:, comparing salaries in different countries and regions for phd holders:.

• International Factors Affect PhD Salary - Exchange Rates and Cost of Living:

Salary Comparison Table for PhD Holders

Importance of networking for better job opportunities and salaries:, encouraging ongoing skill development to stay competitive in the job market:, advice on negotiating salaries and benefits effectively:.

• Before We Conclude....

Embarking on the path of a PhD is a significant intellectual and academic commitment, representing a scholarly voyage of deep exploration and expertise acquisition in a specialized area of knowledge. It is a journey marked by tireless research, critical analysis, and the creation of original contributions to the academic community. Graduating with a PhD is a hallmark moment, but it also raises important questions about the practical implications of this significant achievement.

Take, for instance, Dr. Sarah, who recently completed her PhD in Environmental Science. After years of devoted research on sustainable agricultural practices, climate change, and environmental policy, she now finds herself standing at the crossroads of academic and professional life. Like many PhD holders, Sarah is eager to apply her expertise and make a tangible difference in her field, but she is also keenly aware of the financial considerations that come with this next step.

This article seeks to address the crucial and often intricate matter of post-PhD salaries. It aims to unravel the enigma surrounding the financial aspect of life after the doctorate, a subject that is of paramount importance to those who have invested years in pursuit of advanced education. The purpose here is to shed light on the salary expectations that individuals with a PhD can anticipate across various sectors, fields of study, and global locations.

Just like Sarah, countless PhD graduates stand on the verge of a new phase in their careers. Understanding the earning potential, salary ranges, and factors that influence compensation is instrumental in making informed decisions. This article endeavours to provide a comprehensive guide, offering insights into the diverse avenues available for Ph.D. holders, and empowering them to navigate the professional landscape with foresight and financial prudence.

Factors Influencing PhD Salary

The field of study significantly impacts post-PhD salaries. For instance, a PhD holder in Computer Science might find higher-paying opportunities compared to someone in Sociology. This is due to the demand for specific skill sets and expertise in the job market. Let’s consider Dr. Alex, a PhD holder in Artificial Intelligence. As the tech industry continues to expand rapidly, professionals with expertise in AI are in high demand, often commanding lucrative salaries in both academia and the private sector.

Geographical location plays a pivotal role in determining PhD salaries. The cost of living, job demand, and regional economic conditions all influence compensation levels. For example, Dr. Emily, a PhD holder in Economics, might find higher-paying opportunities in urban centres like New York City or London due to the higher cost of living and increased demand for economists in financial hubs.

The industry or sector in which a PhD graduate works also heavily impacts their salary. Those in academia, while contributing to knowledge and education, may generally have different salary expectations compared to their counterparts in the private sector. For instance, Dr. Michael, with a PhD in Business Administration, may choose to work in a corporate role, often leading to higher remuneration and additional benefits compared to a position in a non-profit organization focused on social impact.

PhD Salaries in Academia

Postdoctoral positions are a common starting point for many PhD holders aiming for an academic career. Salaries can vary based on the field and location. For example, Dr. Ahmed, who completed his PhD in Biology and secured a postdoc position at a research institution, can expect a salary range of approximately $40,000 to $60,000 per year. However, in specialized fields like biomedical research, postdocs may earn higher, sometimes up to $70,000 annually.

As a PhD graduate progresses to an assistant professor position, the salary range increases. For instance, Dr. Sarah, who recently transitioned to an assistant professor role in Psychology at a reputable university, could expect a salary between $60,000 to $90,000 annually. This range may vary based on factors such as the university’s prestige, geographic location, and the demand for expertise in the field.

As faculty members gain experience and achieve tenure, their salaries typically increase. Dr. Johnson, who has been a tenured professor in Computer Science for over a decade, might earn a salary ranging from $90,000 to well over $150,000 annually, depending on the university’s profile and the region’s cost of living. Full professors, having extensive experience and research contributions, may even earn higher, especially in renowned institutions or in high-cost-of-living areas.

PhD Salaries Outside Academia

In the private sector, salaries for PhD holders can vary widely based on the industry and field of study. For example, Dr. Michael, who holds a PhD in Data Science, might secure a position in a tech company and command a salary ranging from $90,000 to $120,000 per year, given the high demand for data science expertise. On the other hand, Dr. Laura, with a PhD in Marketing, might find positions in consumer research or advertising agencies, earning a comparable salary range in a different industry.

PhD graduates often find fulfilling opportunities in government agencies or non-profit organizations. In these sectors, salaries may vary based on the role, responsibilities, and level of experience.

For instance, Dr. Patel, with a PhD in Public Health, might join a government health department and earn a salary ranging from $60,000 to $100,000 annually, depending on the specific position and location. Similarly, Dr. Nguyen, with a PhD in Education, could work for a non-profit focused on educational development, earning a salary in the range of $50,000 to $80,000 per year.

International Perspective

Salaries for PhD holders can vary significantly on a global scale. For instance, a PhD holder in Computer Science in the United States might earn an annual salary ranging from $70,000 to $150,000. In contrast, in India, a PhD holder in a similar field may earn a range of approximately $10,000 to $30,000 per year. The variation is influenced by factors such as the country’s economic development, demand for specialized skills, and cost of living.

International Factors Affect PhD Salary – Exchange Rates and Cost of Living:

Exchange rates and cost of living are crucial factors affecting salaries for PhD holders in different countries. Consider Dr. Anderson, a PhD holder in Environmental Engineering. If she relocates from the United Kingdom, where she earns £50,000 annually, to Switzerland, a country with a higher cost of living and strong currency, her equivalent salary might be around CHF 80,000. However, despite the seemingly higher salary, the increased cost of living might offset the apparent financial advantage.

Approximate salary comparison table for PhD holders based on working in academia, private sector, government, or non-profit organizations:

Please note that these figures are approximate and can vary based on several factors including location, experience, specific organization, and field of study.

Tips for Maximizing Salary Potential

Networking is paramount for advancing in any career. Dr. Rodriguez, a PhD holder in Finance, attended industry conferences, where she met professionals and academics. Through these connections, she was introduced to job openings that weren’t publicly advertised. Networking helped her secure a position as a financial consultant with a significantly higher salary than she initially anticipated.

Continuous learning and skill development are essential to stay competitive. Dr. Chen, a PhD holder in Artificial Intelligence, regularly took online courses to enhance his programming and machine learning skills. His dedication to staying updated with the latest technologies made him an attractive candidate for a leading tech company, and he was able to negotiate a higher salary based on his specialized expertise.

Dr. Davis, a PhD holder in Business Administration, stressed the importance of negotiation. When offered a position as a senior researcher in a biotech company, he researched industry salary standards and prepared a compelling case for a higher salary and additional benefits. Through effective negotiation, he secured a salary 15% higher than the initial offer, along with flexible work hours.

Before We Conclude….

Please visit my article category RESEARCH CAREERS for various career opportunities for PhD candidates before and after completion of PhD.

Here’s a tabular format listing prominent companies across various domains along with their respective URLs for PhD related career opportunities:

Please note that URLs and job opportunities may change over time, so it’s advisable to visit the respective company websites for the most up-to-date information on job openings and careers.

In this comprehensive exploration, we have dissected the various dimensions of salary expectations after obtaining a PhD. We started by understanding the factors influencing salaries, both within academia and beyond. From field of study and location to industry choice, these factors play a crucial role in determining one’s earning potential. We then examined the diverse salary landscapes in academia, private industry, government, and non-profit sectors. Furthermore, we emphasized the international perspective, shedding light on how salaries differ on a global scale. Lastly, we provided valuable tips on maximizing salary potential through networking, skill development, and effective negotiation.

Armed with the insights presented in this article, we encourage all aspiring and current PhD candidates to delve deeper into the salary landscapes of their respective fields. Further research, consultations with career advisors, and networking within their communities can provide a clearer picture of what to expect post-PhD. Knowledge is the cornerstone of success, and by acquiring a comprehensive understanding of salary expectations, individuals can confidently steer their career paths towards prosperity and fulfilment.

Upcoming Events

• Visit the Upcoming International Conferences at Exotic Travel Destinations with Travel Plan
• Visit for  Research Internships Worldwide

Recent Posts

• 05 Quick Review, High Impact, Best Research Journals for Submissions for July 2024
• Top Mistakes to Avoid When Writing a Research Paper
• Average Stipend for Research/Academic Internships
• These Institutes Offer Remote Research/Academic Internships
• How to Include Your Journal in the UGC-CARE List? A Guide for Publishers
• All Blog Posts
• Research Career
• Research Conference
• Research Internship
• Research Journal
• Research Tools
• Uncategorized
• Research Conferences
• Research Journals
• Research Grants
• Internships
• Research Internships
• Email Templates
• Conferences
• Blog Partners
• Privacy Policy

Copyright © 2024 Research Voyage

Design by ThemesDNA.com

Jump to navigation

Search form

The Graduate School

• Faculty/Staff Resources
• Programs of Study Browse the list of MSU Colleges, Departments, and Programs
• Graduate Degree List Graduate degrees offered by Michigan State University
• Research Integrity Guidelines that recognize the rights and responsibilities of researchers
• Online Programs Find all relevant pre-application information for all of MSU’s online and hybrid degree and certificate programs
• Graduate Specializations A subdivision of a major for specialized study which is indicated after the major on official transcripts
• Graduate Certificates Non-degree-granting programs to expand student knowledge and understanding about a key topic
• Interdisciplinary Graduate Study Curricular and co-curricular opportunities for advanced study that crosses disciplinary boundaries
• Theses and Dissertations Doctoral and Plan A document submission process
• Policies and Procedures important documents relating to graduate students, mentoring, research, and teaching
• Academic Programs Catalog Listing of academic programs, policies and related information
• Traveling Scholar Doctoral students pursue studies at other BTAA institutions
• Apply Now Graduate Departments review applicants based on their criteria and recommends admission to the Office of Admissions
• International Applicants Application information specific to international students
• PhD Public Data Ph.D. Program Admissions, Enrollments, Completions, Time to Degree, and Placement Data
• Costs of Graduate School Tools to estimate costs involved with graduate education
• Recruitment Awards Opportunities for departments to utilize recruitment funding
• Readmission When enrollment is interrupted for three or more consecutive terms
• Assistantships More than 3,000 assistantships are available to qualified graduate students
• Fellowships Financial support to pursue graduate studies
• Research Support Find funding for your research
• Travel Funding Find funding to travel and present your research
• External Funding Find funding outside of MSU sources
• Workshops/Events Find opportunities provided by The Graduate School and others
• Research Opportunities and programs for Research at MSU
• Career Development Programs to help you get the career you want
• Graduate Educator Advancement and Teaching Resources, workshops, and development opportunities to advance your preparation in teaching
• Cohort Fellowship Programs Spartans are stronger together!
• The Edward A. Bouchet Graduate Honor Society (BGHS) A national network society for students who have traditionally been underrepresented
• Summer Research Opportunities Program (SROP) A gateway to graduate education at Big Ten Academic Alliance universities
• Alliances for Graduate Education and the Professoriate (AGEP) A community that supports retention, and graduation of underrepresented doctoral students
• Recruitment and Outreach Ongoing outreach activities by The Graduate School
• Diversity, Equity, and Inclusion Funding Funding resources to recruit diverse students
• Graduate Student Organizations MSU has over 900 registered student organizations
• Grad School Office of Well-Being Collaborates with graduate students in their pursuit of their advanced degree and a well-balanced life
• Housing and Living in MI MSU has an on and off-campus housing site to help find the perfect place to stay
• Mental Health Support MSU has several offices and systems to provide students with the mental health support that they need
• Spouse and Family Resources MSU recognizes that students with families have responsibilities that present challenges unique to this population
• Health Insurance Health insurance info for graduate student assistants and students in general at MSU
• Safety and Security MSU is committed to cultivating a safe and inclusive campus community characterized by a culture of safety and respect
• Why Mentoring Matters To Promote Inclusive Excellence in Graduate Education at MSU
• Guidelines Guidelines and tools intended to foster faculty-graduate student relationships
• Toolkit A set of resources for support units, faculty and graduate students
• Workshops Workshops covering important topics related to mentor professional development
• About the Graduate School We support graduate students in every program at MSU
• Strategic Plan Our Vision, Values, Mission, and Goals
• Social Media Connect with the Graduate School!
• History Advancing Graduate Education at MSU for over 25 years
• Staff Directory
• Driving Directions

PhD Salaries and Lifetime Earnings

PhDs employed across job sectors show impressive earning potential:

“…[T]here is strong evidence that advanced education levels continue to be associated with higher salaries. A study by the Georgetown Center on Education and the Workforce showed that across the fields examined, individuals with a graduate degree earned an average of 38.3% more than those with a bachelor’s degree in the same field. The expected lifetime earnings for someone without a high school degree is $973,000; with a high school diploma, $1.3 million; with a bachelor’s degree, $2.3 million; with a master’s degree, $2.7 million; and with a doctoral degree (excluding professional degrees), $3.3 million. Other data indicate that the overall unemployment rate for individuals who hold graduate degrees is far lower than for those who hold just an undergraduate degree.” - Pathways Through Graduate School and Into Careers , Council of Graduate Schools (CGS) and Educational Testing Service (ETS), pg. 3.

Average salaries by educational level and degree (data from the US Census Bureau, American Community Survey 2009-2011, courtesy of the Georgetown University Center on Education and the Workforce):

The Bureau of Labor and Statistics reports higher earnings and lower unemployment rates for doctoral degree holders in comparison to those with master’s and bachelor’s degrees:

According to national studies, more education translates not only to higher earnings, but also higher levels of job success and job satisfaction:

“Educational attainment – the number of years a person spends in school – strongly predicts adult earnings, and also predicts health and civic engagement. Moreover, individuals with higher levels of education appear to gain more knowledge and skills on the job than do those with lower levels of education and they are able, to some extent, to transfer what they learn across occupations.” - Education for Life and Work (2012), National Research Council of the National Academies, pg. 66.

• Call us: (517) 353-3220
• Contact Information
• Privacy Statement
• Site Accessibility
• Call MSU: (517) 355-1855
• Visit: msu.edu
• MSU is an affirmative-action, equal-opportunity employer.
• Notice of Nondiscrimination
• Spartans Will.
• © Michigan State University

Summer / Fall 2025

University / position.

• Jun 25, 2024
• Jun 22, 2024

Doctorate (PhD) Degree

Doctorate (PhD) Jobs by Salary

Featured content, related degrees by salary.

Degrees in the same industry as Doctorate (PhD), ranked by salary

Avg. Salary $82k — $178k

Avg. Salary $105k

Avg. Salary $64k — $166k

Avg. Salary $78k — $134k

Avg. Salary $88k — $137k

Years of Experience

Gender breakdown for doctorate (phd), job satisfaction, popular companies for doctorate (phd) degree s.

Pay ranges for people with a Doctorate (PhD) degree by employer.

• Degrees Associate Degrees Bachelor's Degrees Master's Degrees Doctorate Degrees Online Programs Online Associate Degrees Online Bachelor's Degrees Online Master's Degrees Online Doctorate Degrees Degrees by State Top Ranked Schools
• Subjects All Subjects and Degree Programs Agricultural Studies Architecture Design Biological Sciences Business Management Computer Science Culinary and Cosmetic Services Engineering Health Professions and Medical Services Humanities and Liberal Arts Legal Studies Mechanical and Electrical Repair Media Related Communications Physical Science Psychology School Administration Transportation and Distribution Services Visual and Performing Arts
• Careers Career Aptitude Tests Career Planning Career Profiles Career Roadmaps Career Training FAQs Education and Career FAQs Job Resume FAQs Salary FAQs
• Resources All Articles All Videos Scholarships

In order to continue enjoying our site, we ask you enter in the text you see in the image below so we can confirm your identity as a human. Thank you very much for your cooperation.

ABOUT LEARN.ORG

• Privacy Policy
• © Copyright 2003- 2024 Learn.org, all rights reserved.

Subscribe to Student Saver

Free breaking news and coverage of savings in education

Salaries for Marketing Manager with a JD, MD, PhD or Equivalent

According to our 100% employer reported salary sources the median salary for a Marketing Manager with a JD, MD, PhD or Equivalent is $116,623 - $125,603 . Please try our salary wizard to explore how other factors like location, Years of experience and number of direct reports can impact your base pay and bonus.

• News & Resources
• 2019-20 Salary Data

Tenured/Tenure-Track Faculty Salaries

Data loading.

Below are tenured/tenure-track faculty salaries from the 2018-19 Faculty in Higher Education Survey conducted by The College and University Professional Association for Human Resources (CUPA-HR). Findings detailed aggregate salary information from 847 institutions for 171,487 full-time tenure-track faculty. Order complete survey results .

Filter Results By:

Agriculture, agriculture operations, and related sciences.

Natural Resources and Conservation

Architecture and Related Services

Area, Ethnic, Cultural, Gender and Group Studies

Communication, Journalism and Related Programs

Communications Technologies/Technicians and Support Services

Computer and Information Sciences and Support Services

Personal and Culinary Services

Engineering

Engineering Technologies and Engineering Related Fields

Foreign Languages, Literatures, and Linguistics

Family and Consumer Sciences/Human Sciences

Legal Professions and Studies

English Language and Literature/Letters

Liberal Arts and Sciences, General Studies and Humanities

Library Science

Biological and Biomedical Sciences

Mathematics and Statistics

Multi/Interdisciplinary Studies

Parks, Recreation, Leisure and Fitness Studies

Philosophy and Religious Studies

Theology and Religious Vocations

Physical Sciences

Homeland Security, Law Enforcement, Firefighting and Related Protective Service

Public Administration and Social Service Professions

Social Sciences

Transportation and Material Services

Visual and Performing Arts

Health Professions and Related Programs

Business, Management, Marketing, and Related Support Services

History General

2018-19 TENURED/TENURE-TRACK FACULTY SALARIES SURVEY ©2019 by the College and University Professional Association for Human Resources (CUPA-HR). All rights reserved. Per Department of Justice Safe Harbor Guidelines, statistics will not display when the number of Institutions is less than 5 (too few data) or, if weighted statistics are selected, when one institution's data comprise more than 25% of the total (unbalanced data).

* 4 or fewer institutions reported

Stay Updated!

Sign up for the Insider Update , our newsletter for higher ed professionals.

Show Me the Money: Tech Salaries for Product, Sales, and Marketing Roles

Many marketing, sales, and product positions in the computer manufacturing industry pay a median salary well into the six-figure range. IT pros who are unhappy with a stagnating tech salary may want to consider transitioning into one of these roles.

The scale of the IT industry is truly enormous. Every year, companies and individual consumers spend over $5 trillion on computer hardware, software, and services. That’s bigger than the GDP of more than 180 countries.

To offer some additional perspective, in our article breaking down IT spending vs. other industries , we calculated that Americans spend 19x more on tech than they do on beer, 66x more than they do on pets, and 229x more than they do on bacon!

With so much cash flowing, how much of it goes into the pockets of the people who make, sell, and support the products we all rely on? Let’s explore median salaries in the tech industry, as the US Bureau of Labor Statistics (BLS) reported, for the workers who supply computer hardware that powers businesses everywhere.

Note: Unless noted otherwise, median salary data is from 2023 BLS.gov data on roles in the Computer and Peripheral Equipment Manufacturing industry Opens a new window , May 2023.

Median Salaries of Tech Workers Employed in the Computer Manufacturing Industry (2023)

Product roles and responsibilities.

$178,460 – Software Developers design computer applications or programs.

$167,600 – Computer Hardware Engineers research, design, develop, and test computer systems and components.

$138,200 – Software Quality Assurance (QA) Analysts and Testers identify problems with applications or programs and report defects.

$104,830 – Technical Writers Prepare instruction manuals, how-to guides, journal articles, and other supporting documents to communicate complex and technical information.

Marketing and Sales Roles and Responsibilities

$218,130 – Sales Managers direct organizations’ sales teams.

$203,340 – Marketing Managers plan programs to generate interest in products or services, such as determining the demand for products and services offered by a firm and its competitors and identifying potential customers.

$146,880 – Sales Engineers sell complex scientific and technological products or services to businesses.

$135,150 – Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products sell IT products to individuals or businesses.

$120,980 – Market Research Analysts and Marketing Specialists gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign.

Support Roles and Responsibilities

If there’s one job on the vendor side of the IT industry that doesn’t pay especially well, it’s that of the Customer Service Representative (CSR). If earning a large paycheck is your primary goal, you should probably consider other roles.

$49,430 – Customer Service Representatives interact with customers to handle complaints, process orders, and answer questions.

Median Tech salaries in Computer Manufacturing vs. All Industries (2023)

Clearly, it can pay to be a tech worker in the computer manufacturing industry. Median salaries for some roles in the computer manufacturing industry are significantly higher than in many other industries.

• Sales Managers: $218,130 vs. $135,160 (61% higher)
• Marketing Managers: $203,340 vs. $166,410 (29% higher)
• Software Developers: $178,460 vs. $ 138,110 (22% higher)

Have you ever thought of taking a job in the Computer Manufacturing industry? If you’re an IT support professional currently, have you ever thought of switching to a product, sales, or marketing role at a tech vendor? Join the conversation and see what IT professionals have to say in the Spiceworks Community.

MORE ON IT CAREERS

• Changing Jobs Might Increase Salary, Not Happiness
• What Is Mechatronics Engineering?
• What Does a Product Manager Really Do?
• A CTO’s Guide for Graduates

Share This Article:

Recommended reads.

Creating a Resilient Talent Ecosystem in the Reskilling Era

Data Download: Changing Jobs Easiest Way to Increase Salary, But not Happiness

Word of Advice From Techies, This International Women in Engineering Day

Optimizing Performance Assessments for Developers with Data-driven Technology

Advice From Those Who Have Made It: A CTO’s Guide for Graduates to Become One

If You Think Your Job as a Developer Is To Write Code, You Are Mistaken