essay topic advertising

Free Advertising Essay Examples & Topics

The advertising industry plays a critical role in modern society. We can see ads everywhere. They make us create opinions about all that we see, from food to politics. It is also the main source of income for most of the media, from newspapers to Facebook.

What can you write in an essay on advertisement?

In essence, your task is to compose an advertisement review. You have to analyze an ad or a few and explain how it promotes the product. Who does it appeal to? Tell about its aim and target audience. Then describe the main points and how it impacts people, providing your opinion. Write about the influence of advertising and your own impression.

To make it easier for you to decide on a topic for your advertising essay, our team has created a list of ideas for you. We also analyzed the structure of this type of academic paper and prepared some advertising essay examples.

Advertisement Essay Structure

When you’re writing a standard academic piece, your essay on advertising should be five paragraphs long. In the table below, we will analyze what you should describe and how to do so in detail.

• Introduction: Describe the product and provide some background information about it. You should state what exactly you will analyze. Include your personal opinion in this part. Explain why the company needs a commercial for the product. Summarize the content of the ad.
• Thesis Statement: Mention the main descriptive points that will appear in the body of your essay. There is no need to introduce your personal opinion in the thesis . Focus only on the vital aspects. Don’t write more than two sentences — preferably stick to one.
• Body Paragraphs: Here, you should describe the target audience of the commercial in any essay on ads. Besides, in the paragraphs, write about the concept of the brand and advertised product. Provide a visual analysis of the ad: colors, lighting, actors, and props and their meaning. Then switch your focus to the pros and cons of the ad.
• Conclusion: Try to keep it short and logical, covering the most significant points. Summarize the information about the targeted audience, the aim of the ad, and if they achieved it.

The structure above can serve as an outline for your argumentative essay on any chosen topic. But that’s not all. To write a successful essay, you need to take a few steps before writing:

• Select a topic . Try to remember some ads that you have recently seen. Think of your reaction to them and choose the one that strikes you the most. You can also use one of the topics from this article instead.
• Carry out research . Make a semiotic analysis of the ad. Search for the psychological techniques, values, and tricks used in the ad. Also, focus on the purpose of the advertisement.
• Determine the audience. Your essay should be interesting to your readers. Make sure you highlight the aspects that are valuable for them. Avoid mentioning unsuitable details or using a wrong writing tone.

Don’t hurry.

Spend some time planning your essay and create an outline. Try to understand what the creator of the commercial is aiming to say. Think of the advertisement is successful or not and make your analysis simple and involving. Of course, highlight the positive and the negative aspects of the ad.

13 Advertising Essay Topics

As we mentioned above, choosing the right advertisement essay topic is a vital part of the job. In this section, we will provide a few ideas, among which you can find a suitable one for your assignment.

Try one of the following advertising topics:

• Should alcohol advertisements be banned entirely?
• Nike feminist commercials and their significance to women.
• How Coca-Cola commercials became a symbol of Christmas.
• The advantages and disadvantages of Internet ads.
• What is wrong with shampoo ads?
• Advertising strategies on social media.
• The adverse effects of violence in the media.
• How does advertising affect children?
• The ethical side of the advertising industry.
• Marketing strategies in the political advertisement.
• How does advertising affect the economy?
• What are the main media and advertisement techniques of Netflix?
• Unethical aspects of using women objectification in ads.
• Hybrid marketing model as a way of reducing costs for a company.

Thank you for reading this article! You can also find some useful advertising essay examples below. They will help you to see how to use all these tips.

422 Best Essay Examples on Advertising

Facebook should be banned essay (privacy invasion, social effects, etc.), facebook essay, sexual imagery in advertising.

• Words: 2885

Advantage and Disadvantage of Facebook

• Words: 1373

Facebook Should Be Banned

• Words: 3209

McDonald’s Company: Bandwagon Technique

Crest toothpaste advertisement’s rhetorical analysis.

• Words: 1201

Water Advertisement

Print and broadcast computer advertisements.

• Words: 1538

A Rhetorical Analysis: “Chevy Commercial 2014”

• Words: 1495

Coca-Cola: Advertisement Critique

• Words: 1930

Porsche 911 Commercial: Analysis of an Advertisement

• Words: 1018

Advertisement Review

Successful advertising in fashion.

• Words: 4469

Coca-Cola Company’s Advertising Effectiveness

Advertisements of chanel no. 5.

• Words: 1743

The BMW Advertisement Analysis

• Words: 1739

Facebook’s Negative and Positive Effects on Children

• Words: 1207

Feminism in Advertisements of the 1950s and Today

• Words: 2432

Nivea: Analyzing and Evaluating an Advertisement

Ethics in advertising and its importance.

• Words: 1153

The Impact of Social Media on a Brand, Its Image, and Reputation

• Words: 4023

7Up Advertisement Campaign

“open that coca-cola”. advertisement analysis, gucci perfume: interior design and merchandising, cadbury “dairy milk” superbowl commercial, sexually oriented adverts of axe deodoran.

• Words: 1492

Typography in Coca-Cola’s Advertisements

• Words: 1819

The Nivea Skin Care Product Advertisement

Persuasion techniques in dwayne johnson’s “got milk” advertisement.

• Words: 1476

Examples of Advertisements by Nike, KFC and Coca-Cola

• Words: 1144

L’Oréal and Lab Series Advertisements Analysis

• Words: 1310

Marlboro Cigarette Advertising Semiotic Analysis

• Words: 2304

Role of Advertising in Launching a New Dance School

Visual argument analysis: kentucky fried chicken website advertisement, dove ad campaign for real beauty.

• Words: 1673

LeBron James Sprite Cranberry Advertisement Analysis

• Words: 1237

Promotional and Advertising Strategies – Automotive Industry

• Words: 1713

Advertising Strategy and Campaign for Hershey Kisses

• Words: 4443

Propaganda Techniques in the Vitaminwater Advertisement

Visual analysis of the maybelline commercial, celebrity advertising: great opportunities for brands.

• Words: 1097

Advertising Campaign for Mountain Dew

Mango juice advertising in mexico, ralph lauren’s printed advertising: semiotic analysis, ronald reagan cigarette advertisements pics analysis.

• Words: 1392

“The Persuasion Knowledge Model” by Friestad & Wright

International advertising and its aspects.

• Words: 5448

Effective Electronic Advertising

• Words: 2239

Ethical Dilemma of a 2016 TV Commercial for Milk by Juhayna

• Words: 1425

“The Heart” Movie’s Poster Analysis

• Words: 1664

“Moms Demand Action” Print Advertisement

Location-based marketing and advertising.

• Words: 1910

Social Media and the Hospitality Industry

• Words: 3093

Rhetoric Analysis of Nike’s Advert

Mcdonald’s ”i’m lovin’ it”: the illustration, emt401 special and mega events.

• Words: 2453

Multimodal Analysis of Cosmetic Surgery Advertising

• Words: 7050

Louis Vuitton: Objectives of the Advertising

Bmw company’s advertising strategies.

• Words: 1183

Emotional Appeal in the Insurance Advertising

• Words: 1211

McDonald’s, IKEA and Coca Cola Brands Advertising Analysis

• Words: 1405

Marriott’s Advertising Campaign

The ipad air pencil advertising, communication dilemma: johnson & johnson tylenol crisis.

• Words: 1787

Survey Carried Out at Tim Hortons

• Words: 1114

Coca-Cola Open Happiness Advertisement

Advertisement analysis: the camel cigarette, motion pictures and the media.

• Words: 1348

Advertising: Images, Industry and Audience

• Words: 1625

The Chronograph Watch’s Advertisement

• Words: 1081

Teen Fashion Advertisement

• Words: 1171

Disaster Preparedness Advertisement

Japanese advertisement and its standardization for the us, analysis of apple’s “privacy on iphone” commercial, ban on all advertising of alcohol.

• Words: 1238

Role of Ethics in Advertising

• Words: 1108

Cinderella Fairy Tale in Fetish Shoes’ Advertising

• Words: 1089

Procter and Gamble Advertising Analysis

• Words: 3077

Future Trends in Advertising

• Words: 1677

Representation of the Body in Advertising

A semiotic analysis of the dove racial ad.

• Words: 2265

The Effectiveness of Camel’s Advertisement

• Words: 1404

Alcohol and Tobacco Advertising History in the American Media

• Words: 1176

“We Believe: The Best Men Can Be” Advertisement

Advertising analysis: real beauty sketches by dove.

• Words: 1424

Critical/Contextual Analysis

• Words: 2056

TV Advertisements Aimed at Children in Australian should be banned

• Words: 1085

The Effects of Facebook and Other Social Media on Group Mind and Social Pressure

• Words: 1400

The Colgate and Vaccine Advertisements

Visual persuasion in wendy’s advertisement, advertisement by dr. martens analysis, targeting uninformed consumers in the advertising campaign, logical fallacies in advertisement, the hierarchy of effects in advertising, music and advertising: don’t stop me now song.

• Words: 1024

The Representation of Men and Women in Advertisements

• Words: 2259

The Adidas Break Free Ad Analysis Essay

Ad icons: leo burnett, william bernbach, and david ogilvy.

• Words: 4451

The “Optus” Advertising Analysis

Commercial advertisements in television.

• Words: 1712

Advertisement for Ferrari 458 Italia

Advertisements usage in consumer manipulations.

• Words: 2036

Lexus Car Advertisement

Ad comparison: domino pizza in india and in the usa, advertising concept and campaign, advertising for a new dance school.

• Words: 4533

2011 Super Bowl Pepsi Max Commercial

• Words: 1397

Classification of Facebook as a Communication Media

The crisis communication in the toyota motors.

• Words: 2170

New Technology is Detrimental to the Organization

• Words: 1360

Rhetorical Analysis

Gucci company advertising, logical fallacies in advertising.

• Words: 1569

PepsiCo Inc.’s Kendall Jenner Advertisement

• Words: 2212

Analysis of the Cadbury Chocolate Commercial

Cigarette advertising.

• Words: 1082

Advertising Personal Care Products

Louis vuitton’s place in the sun perfume ad analysis.

• Words: 1005

312 Advertising Essay Topics

🏆 best essay topics on advertising, ✍️ advertising essay topics for college, 👍 good advertising research topics & essay examples, 🌶️ hot advertising ideas to write about, 🎓 most interesting advertising research titles, 💡 simple advertising essay ideas, 📌 easy advertising essay topics.

• Nike’s “Dream Crazier” Advertisement Analysis
• The JBL Noise-Canceling Headphones Advert: Semiotic Approach
• Example of Semiotic Analysis of Advertisements: Chanel 5
• Analyzing Visual Media: “Don’t Worry Darling, You Didn’t Burn the Beer!”
• The Perfume Advertisement Review
• Coca-Cola Advert Analysis: “Friendly Twist” Advertising Campaign
• Online Advertising in the Modern World
• Like a Girl: Always Campaign Analysis The campaign under analysis is Like a Girl, launched by Always in 2015, targeting negative gender-related stereotypes about women and girls.
• Olay’s #MakeSpaceForWomen Advertisement Analysis Olay unveiled its #MakeSpaceForWomen campaign at Super Bowl LIV in February 2020. The video features women exclusively, one of whom is a former astronaut.
• The Semiotics in Advertising: Decoding the Images The essay examines the nature of semiotics and semiotics analyses that enables to decode of the hidden images of certain texts and symbols.
• The Issue of Misleading Advertising Advertising of a very popular herbal supplement Airborne in the 90s lured customers with the promise to prevent infection with harmful bacteria.
• Coca Cola Versus Pepsi Advertisements This paper seeks to compare and analyze two picture ads that have been used by The Coca-Cola and Pepsi companies in their advertising endeavors.
• Marketing: The Power of Advertisement Numerous products are advertised to potential customers daily through various means, from billboards and magazines to online pop-ups and interstitial ads.
• The Negative Impact of Advertising on Children The major negative effect that advertising has on children is that it has shifted the reliance that children had on their parents or guardians as a source of knowledge.
• The Role of Advertisement on Nescafe Brand Performance The essence of the new advertising is that it has become an integral and active part of a comprehensive marketing system.
• The Samsung Ad “The Next Big Thing” Analysis The Samsung Galaxy S3 advertisement is a successful ad since it adheres to a good number of the 15 basic advertisement appeals.
• The Advertisement Effectiveness and Measurement of Its Effectiveness Studies have proved that only about 50% of all advertisements actually work, i.e. they leave a positive effect on the brand choices and purchasing activities of the consumers.
• Modern Advertising, Its Role and Significance Modern advertising is going through radical changes, which makes promotion more invisible, fast, and more effective.
• Effect of Advertising on Youth The provocative images used combined with the harsh language often leave the youths at the mercy of the cruel world.
• Advertising on Children and Adults Different Effects The purpose of this essay is to investigate the differences between the effects of advertising on adults and children.
• Internet and Interactive Media as an Advertising Tool There are 2 benefits of the use of the Internet and interactive media as an advertising tool: they are extremely cost-efficient and improve customer interaction and communication.
• Online Advertising: Advantages and Disadvantages Online ads are very effective since one never searches a web page unless there is interest in it, and in so doing, he/she will come across the ad.
• The Internet’s Impact on Advertising This research highlights the effects of the Internet on advertising and argues that the Internet has revolutionized advertising due to its flexible and dynamic orientation.
• Advertisement in Soccer Overview The use of modern marketing media technologies is a compelling incentive to meet fans’ needs, which, in turn, directly influences ticket sales and clubs’ commercial success.
• The Impact of Advertising on Adolescents The purpose of this paper is to study the influence of advertising on adolescents, as one of the leading groups subject to advertising tricks.
• Sex in Advertising and Its Harmful Effects Men and women in society are unequal. The use of sex in advertising harms women by putting them at the risk of violence and being demeaned.
• Price, Income, and Advertising Regression Analysis Regression analysis is a statistical tool that is used to develop and approximate linear relationships among various variables.
• “Every Leaf Traps CO2” Advertisement Leagas Delaney Advertising Agency created the ad depicturing this leaf in January 2012. Several similar leaves are explicitly made for the ecologic campaign “Plant for the Planet.”
• Advertising to Children & Social Responsibility In recent years, the main problem highlighted by many critics is the lack of social responsibility issues and unfair practices used by advertising towards children.
• Semiotics Influences in Advertisement Marketing communication has adopted the use of semiotics as an alternative approach to convey marketing information. This paper analyses the semiotics in the advertisement.
• Rhetorical Analysis of Adidas “Break Free” Advertisement The “Break Free” advertisement is a great example of an inspiring video with an unpredictable plot. It uses original images that seem not connected to the sport.
• Advertising as a Way to Manipulate the Mind of the Target Audience The author discusses about advertising, talks about the types of advertising and the factors that make it successful.
• The Amazon Company’s Ethics in Advertising This paper discusses Amazon’s approach to customer data collection, the lack of transparency in data management, and the controversies surrounding Amazon’s use of monetization.
• The 2018 Coca-Cola Super Bowl Commercial Rhetorical Analysis The analysis argues that “The Wonder of Us” commercial of the relaxing coke experience associated with the youthful propagate the urge to get the refreshing moments with the drink.
• Schlitz Brewing Company Advertisement: Visual Arguments Analysis This article analyzes the picture advertisement of Schlitz Brewing Company, with an image of a servant female who is incapable of simple tasks and an indulgent husband, a master.
• Emotional Branding in Advertising Emotion determines loyalty and salience of brands. Process of identifying the target population is crucial since it helps determine kind of emotional approach to be used.
• Kentucky Fried Chicken Company’s Advertisement Kentucky Fried Chicken is a fast-food restaurant company that supplies fried chicken. Its mission statement is to become the best company that produces sweet and tasty chicken.
• Audi Car Company: The Advertising Strategy Audi uses innovative advertising methods to reach its target audience and in the past the advertisements have caused a sensation both among customers and the creative industry.
• Customer Perception towards Effectiveness of Advertisements The present paper is devoted to the critical analysis of the article, “Customer Perception towards Effectiveness of Floor Advertisements in Organized Retail,” by Shrivastava et al.
• Advertising Impact on Children Being more mature, advertisers create advertising messages that are appealing and captivating to children, who in all their credulousness and naivety become captive to the advertising messages.
• Toyota Highlander: Advertisement Analysis The advertising is intended not only to fulfill the function of promoting a particular company but also to present a form of art, so its analysis is a matter of specific interest.
• Deceptive and Misleading Advertisement Advertising misleading consumers is one of the violations of advertising laws and must be immediately suppressed.
• Nike Advertising Campaign: Marketing Ways to Advertise Advertising is a crucial concept in the success of the company, its perception by the audience, and the social impact that it might have.
• “Dove Chooses Beautiful” Advertising Campaign In 2015, Dove launched its new Dove Choose Beautiful advertising campaign. Its purpose went beyond promoting commercial products and drew people’s attention to topical themes.
• Are Anti-smoking Adverts Effective? The loss of individuals due to tobacco use affects the economy of many societies. Many children in the developed world lose their guardians yearly due to smoking.
• Heinz and Nutrifit Advertisements: The Optical Illusions The analysis of visual advertising clarified how Heinz and Nutrifit used simple optical illusions and clear messages of health and wellness to promote their products.
• Healthy Food Advertising: Nutrient Content Advertising is certainly a major driver for the success of a business. It is important to mention that healthy foods correlate with overall well-being, both physical and mental.
• Logical Fallacies in Advertising: “Class of 2020” Honda, Rexona, Donald Trump “No More Games” Message The purpose of this paper is to describe the logical fallacies of the “Class of 2020” Honda, Rexona, Donald Trump’s “No More Games” Message.
• Advertising and Culture Technology continues to make the world smaller, and this offers a new business opportunity to local companies.
• Public Relations, Marketing, and Advertising In this paper, three close concepts, which are public relations, marketing, and advertising, will be compared and contrasted to identify similarities and differences.
• Role of Gender Stereotypes in Advertising The paper states that it is of great significance to understand the reasons behind the advertisers’ attachment to socially constructed gender differences.
• Old Spice’s “Smell Like a Man, Man” Advertisement Analysis The paper examines added to the advertisement hyperboles and cognitive biases of bizarreness effect and humor effect to make the video more influential and flashy.
• Proactiv, Its Qualities and Advertisement Strategy Proactiv uses benzoyl peroxide as an active ingredient, which makes it effective. What Proactiv does is deep-cleanse the skin, which is why it can be suitable for some.
• Diet Pepsi Advertisement Explanation Pepsi Co. has always been trying to develop interesting and appealing advertisements that attract the attention of the audience.
• Perfume Ads: Le Labo and Juicy Couture While both images of Le Labo and Juicy Couture promote a similar thing, some differences suggest the exact target audiences both companies are willing to satisfy.
• Aspects of Adidas Commercial This paper analyzes the commercial of the famous company Adidas and its signs, which reflect some key modern trends and demands in brand development.
• Advertisements in Terms of the Social Science The way male and female relationships are portrayed in some advertisements made me think and analyze how I see this interaction in real life.
• Ethics in Advertising: The Importance and Benefits The importance of advertising has been on a steady rise in the past few decades with a strong social impact in modern world.
• What Is the Role of Rhetoric in Public Relations Practice? In public relations, rhetoric helps PR managers and administrators to appeal to the emotions of the target audience and their internal feelings.
• Anti-Smoking Poster Visual Analysis in Advertising This discussion presents a visual analysis of an anti-smoking poster that explores usage of words, images, colors, settings, and layout to deliver message to the audience.
• Promotion and Advertising Strategies Used by Apple and Samsung The paper will be examining the similarities and differences of the promotional strategies applied by two firms competing in the Smartphones market.
• Global Forces and the Advertising Industry The aviation industry is characterized by barriers to entry (high initial and operating costs) contributing to the low level of threat.
• Cosmetic Surgery Advertising: Multimodal Analysis The study documents the multimodal analysis of cosmetic surgery advertisements in British clinics. Specifically, flyers from three clinics have been analysed throughout this study.
• Analysis of the Ad “Perrier Prints: Melting” The course talks about advertising. The main message of the ad is that Perrier is the best refreshing drink, it is the refreshment itself.
• Consumer Behavior and Advertising Effectiveness Commercials and advertising messages have gained a significant level of influence on potential customers, thus defining the marketing success.
• Elle Magazine Advertising Analysis The Elle magazine is an international fashion magazine with 89 percent of its readership being women. The median age for these readers is 33.
• Mass Media: Stereotypes Impact on People This paper discusses of stereotyped advertisements in different media, and explain the use of this term in it.
• Dove Company’s Lotion Advertisement A 2017 advertisement released by Dove through Facebook promoted racism through its misrepresentation of African American women as lacking in beauty.
• How a Blender Works: Commercial Speech A blender is a beneficial kitchen tool that can speed up the process of preparing food and help in coming up with new recipes since the possibilities of its use are endless.
• The Masculine Role in Advertisement This paper seeks to highlight some of the significant masculine role in the advertising industry based on short stories.
• Advertising: Ethical Theory and Business Advertisements, tactics, and procedures are used to put items, services, ideas, or causes in front of the public eye and convince them to take a certain action.
• Advertising & the Obsession With Thinness Ethos, logos, and pathos are integral and essential components of a rhetorical appeal. They are all responsible for different aspects.
• Advertising: The Negative Impact on Women’s Lives Advertising increases the stereotype of women of all ages, resulting in sexualization of women, their low self-esteem, and various diseases, including mental health problems.
• Gender Roles and Inequalities in Advertisement The perfume for men, Dior Sauvage, was released in 2019, and an advertising campaign supported it with Johnny Depp.
• Jib Fowles’ Fifteen Advertising Appeals The article by Fowles (1982) targeted 15 specific appeals to the basic human psychology that advertisers have developed to make their products marketable.
• The Value of Advertising and Branding Marketing, advertising, branding, and marketing directors play a significant role in a business, they influence a business’ public image, customer loyalty, brand image, etc.
• Analyzing a Creative Print Advertisement of Jbl The company JBL did not only want to show the benefits of the product but also to encourage clients to be politically aware.
• Marginalization in Modern Advertising This piece of advertising is an example of stereotypical gender roles and sexism toward women, who, according to the stereotype, are supposed to provide services and care.
• The Internet and Interactive Media as a New Advertising Tool Since at present advertising is one of the most active spheres of human activities, the use of the Internet and interactive media in it is ever-increasing.
• Necessity of Studying Advertisements The essay describes the necessity for companies of studying the cultural aspects of the chosen country before launching the advertisement campaigns.
• The Impact of Social Media on Super Bowl Ads The Super Bowl is one of the most watched events in the U.S. and, as such, companies often attempt to capture the attention of the audience.
• Advertisement: Purchasing Habits and Marketing The ad does not force the audience to make a decision but incites curiosity. The specified advertisement can be considered particularly successful.
• Targeted Advertising in Business Targeted advertising is based on many techniques and means, and it would be wrong to say that all of them are acceptable by definition.
• Advantages Which Advertisements Provide to Car Dealership Business Prosperity The paper states that advertising allows organizations to focus on their clients and build long-lasting relationships with them.
• Persuasive Techniques in Advertisement Pathos, logos, and ethos techniques are employed in the advertisement of products as they positively impact the sales of a product.
• Rhetorical Analysis of the Gillette Commercial This paper aims to convey the rhetorical analysis of the Gilette Commercial “We Believe: The Best Men Can Be” to identify how its text uses the rhetorical triangle to influence.
• On the Effectiveness of Advertising Posters The article is devoted to the comparison of two advertising posters for their effectiveness, their strengths and weaknesses are analyzed.
• Dove Advertising Campaign “Real Beauty” The purpose of this paper is to consider the campaign according to the theory of social comparison and to think over a behavior strategy in this situation.
• The Effect of the Internet on Advertisement The internet provides an effective model of injecting efficiency in the advertisement as a component of businesses.
• Public Interest Presentation in Non-commercial Advertising This essay looks at five advertisements that target the consumers rather than benefit the advertising body, explores the ideological implications of the content.
• Pepsi Max: Australian Advertising The advertisement chosen for the purpose of this paper is that of the product, Pepsi Max. The Pepsi’s low-calorie beverage which is sold under the label of having zero sugar in it.
• Representation of Sexuality in the Media: Advertisement This paper will seek to analyze the representation of sexuality in the media. The discussion will be directed towards sexual advertisements and its influence in the people’s culture.
• Advertising Ethics: Truth in Commercials When talking about the profitability of the business, tough game with a competitor or hold positions in the market, ethical factors dissolve in the netherworld.
• Advertising and Gender Roles Mass media, especially television imposes certain stereotypes on our consciousness and the most interesting thing is that we take these stereotypes as examples.
• Analysis of Olay Advertising Campaign This paper aims to make a critical analysis of the Olay advertising campaign in terms of addressing audience, purpose, and occasion issues and applying ethos, pathos, and logos rhetoric tools.
• Customer Perception of Advertisements in Organised Retail This article is ideal in comprehending the impact of customer perception towards floor ads in retail stores in Oman.
• “Human Change” and “Do What You Can” Posters It is possible to presume that the visual materials may largely support the contemporary initiatives for the achievement of climate sustainability.
• The “Advertising” Article in Encyclopedia Britannica The article on review is titled “Advertising” and was published by Encyclopedia Britannica in 2012. It explores the history of advertising and how that has changed over time.
• Second Hand September: Advertisement Analysis In this particular advertisement, the company uses cause marketing as a way of attracting buyers. The ad displayed works as both a showcasing of the clothing being sold.
• Advertising Ethics and Truth: The Biblical Perspective The premise of truth in advertising is based on the whole and honest disclosure of any issues or risks associated with using a product.
• The Mountain Dew Zero Sugar Ad’s Analysis Mountain Dew Zero sugar ad is a minute-long video featuring famous actor Bryan Cranston and actress Tracee Ellis Ross.
• Product Advertising Analysis A business advert intends to convince the customers that the products offered are the best. They need to read, see and have an image of how it feels using the product or the service.
• Effective and Ineffective Ads: Share a Coke Ad The advertisements of two rival multinational beverage corporations may be regarded as examples of effective and ineffective campaigns.
• Commercial Script of Advertisement for TruQuest Creating a commercial script for products TruQuest that reaches the target audience and positions products at the front of the consumers’ minds.
• Logical Fallacies of Companies’ Advertisments The purpose of this paper is to describe the logical fallacies of Gillette: ‘We Believe’, Gucci Blackface Sweater, Burger King Chopsticks.
• Cigarette Advertising Ban on Television Since cigarette smoking receives a lot of publicity from the commercials on television, many health organizations are against it.
• Loss and Gain of Textual Meaning in Advertising Translation In order to demonstrate the process of translation, the author chose to analyze an English advertising copy translated to Chinese.
• Persuasion Techniques in Aveeno Advertisement Designers often resort to the utilization of three foremost principles, upon which Aristotle’s theory of persuasion is based – namely, appeals to Logos, Ethos, and Pathos.
• Importance of Testimonials Analysis Testimonials are important as they lead to changes that are desirable in company in that they have things that are targeted and the only way to deal with them is to make the public aware through the use of testimonials.
• Print Advertisement’s Semiotic Analysis The semiotic studies provide a different insight into communication by identifying the aspects that define meaning as the act of mediation.
• The Spot Fiat 500X Commercial The chosen 2014 TV commercial Spot Fiat 500X Viagra – anuncio de television advertises the new Spot Fiat 500X to potential buyers, with the ad’s setting being a town in Italy.
• Visual Rhetoric in L’Oreal EverCrème Advertisement The objective of this study is to try to identify the use of propaganda and weasel words in the advertisement, “L’Oreal Ever Crème”, which is about hair products.
• DHL and FedEx Companies’ Advertisements DHL is committed to ensuring that the customers’ parcels are delivered as per specifications. FedEx is involved in the delivery of parcels as requested by the customers.
• Patriarchy Power in Soap Operas and Advertising The spirit of patriarchy imposed on society through soap operas and advertising limits both men and women in their gender and social choices.
• Substance Abuse and Its Promotion in Advertisement Substance abuse is very common in the world, and lately, the general populace has perceived substance abuse mentally as one of the vital questions facing almost all countries.
• Advertising Promoting Organic Food and Beverages To turn the world more organic, one has to resort to using organic supplies. Creating ads on the way people can improve environmental conditions will change the position.
• Starbucks Corporation’s Marketing and Advertisement Based in Seattle, Starbucks Corporation specializes in a variety of hot and cold beverages, as well as in coffee equipment and accessories.
• Emirates Group: Advertising and Passenger Communications This is a business report on the advertising at Emirates Group. It entails the Groups strategies and activities on passenger communication, visual services and advertising.
• Car Industry’s Marketing: Advertising and Promotion Car industry has been developing day by day in many countries. The major purpose of this industry is to create, develop, improve, market, and sell motor vehicles, cars in particular.
• Advertising: Patriotism and Buyer Behavior The following paper presents an overview of patriotism-oriented marketing in the Canadian market and provides an assessment of the likely consumer response to the approach based on the available data.
• Power of Advertising: Good and Bad Balance’ Importance The effects of advertising vary considerably. Advertising has to keep the balance between good and bad in order to be significant for people.
• Company G: Advertising and Marketing Plan This marketing plan develops a complex advertising strategy for company G increasing its profitability and creating a perception of the lowest-cost producer of high-quality goods.
• Dallas Farmer’s Market Advertisement The ads of Dallas Farmer’s market conveys a message that people should purchase healthy food provided by this market. It uses a recognizable object and fills it with a new sense.
• Advertising and Promotion Analysis The paper studies 3 advertisements: first for the Evian drink: We’re all babies inside, second for matresses Goodnight Mattress, and third for Comforta – a sleeping gown.
• Direct-to-Customer Advertising of Drugs: Pros and Cons DTC should be regarded as an important addition to the current set of patient education tools, as well as strategies for overall improvement in patients’ well-being.
• Family Table Restaurant’s Mass Media Advertising Television is one of the media that will be used by the advertising firm to ensure that Family Table customers know about the changes made to the usual menu.
• Graphic Design Used for Advertising Purposes The given paper is devoted to analyzing how graphic design is used for advertising purposes. The paper highlights the evolution of graphic design and its modern state.
• Antique Mobile Advertisement: Rhetorical Analysis Most successful businesses have created tactical and unique initiatives to build solid relationships with their client base.
• Rhetorical Analysis of a Commercial The rhetorical analysis entails Nike’s commercial, “We’re short a guy,” which shows a young man playing multiple different sports.
• Pharmaceutical Advertising is Propaganda This paper has shown through a discussion that pharmaceutical advertising can be propaganda or informative and helpful to the life of a patient.
• Persuasion in the 1950s Advertising with Marilyn Monroe This paper aims to analyze advertising from the 1950s that skillfully promoted an ordinary shampoo through the legendary sex icon, Marilyn Monroe.
• The Ethical Implications of Cigarette Advertisement With the emergence and development of new businesses, professional competition is becoming more and more prominent in the field.
• Statistics Use in Advertising One of the primary ways to use statistics is through advertising. The paper discusses how statistics are used in fake ads and what they lead to.
• Cyberpunk, Nintendo Switch, and PS5 Advertising Survey Gaming marketers have capitalized on almost all social media and video platforms, including YouTube, Facebook, Instagram, Tiktok, Twitter, LinkedIn, Telegram, and Pinterest.
• Analysis of Advertising a Vacation Rental The paper focuses on how to join the group or create a user account in sites and explains the different websites that promote rental properties.
• Visual Rhetoric in New-Age Beauty Advertisements The purpose of this paper is to examine how the advertisement “Feeling like Glossier” combines simple design and a memorable catchphrase.
• Advertisement and Target Customers This paper is aimed at discussing the implications of advertisement for consumers (children and parents), marketers and society as a whole.
• Images and Messages Patterns About Gender Given by Advertisers in Mass Media The use of gender stereotypes in advertisements by the mass media has elicited a lot of problems. Advertisements are seen as perpetrators of inequality and social prejudice.
• Documentary on Children and Advertising: Making a Persuasive Case The film clearly presents the consequences of inaction, mainly in negative effects on the health of children such as diabetes, obesity and general inactivity.
• Emporio Armani Cologne: Advertisement Analysis Given the fact that the advertisement of Emporio Armani cologne for men heavily exploits the factor of a ”brand name appeal”, its semiotics cannot be highly logical by definition.
• Changing Advertising with Wireless Technologies Advertising requires fastest and the most accurate accessibility to the targeted customers, and these latest communication technology wonders provide just that.
• Usage of Images in the Marketing Sector Images have been used by different cultures, nations, and organizations as symbols that give them an identity. The symbols are usually unique emblems that distinguish a group from the other.
• TV and Newspaper Advertising Death This paper relates the key causes of the death of TV and newspaper advertising to various marketing concepts covered in high-level studies.
• Advertising of Chocolate Using TV as a Media Tool in the UK Advertising of chocolate is based on the unique tastes and demands of consumers and requires messages and images to attract the potential target audience.
• Modern ‘In Your Face’ Advertising Issues Advertising, especially billboards, sometimes are ‘in your face’ and out of line. Marketers have turned to out-of-home advertising to increase sales and profits.
• Advertising Analytics and Marketing Innovations The modern advancements in computing, communication, and analytics can provide significant benefits to any organization looking to improve its marketing strategy.
• Ethical Concerns of Advertising Ethical concern regarding content of advertisement and their affect on the viewers and society has been debated upon from a long time.
• The Meerkat Advertising Campaign It is clear that marketing strategies are evolving alongside the development of technology and society. Meerkat advertising can be regarded as a new approach.
• Facebook: Advertising and Its Effectiveness Facebook refers to a social network that allows people to share information online. One becomes a user after they sign up and add a personal profile.
• Advertising Effectiveness in International Marketing In international marketing, advertising is one of the main tools that a firm can use to gain a competitive edge over other firms.
• Selecting a Viable Foreign Market and TV Advertising The ability to select a viable foreign market is a crucial undertaking whenever there is need to expand and diversify operational strategies.
• Physical Beauty and Advertising Relationship In general, understanding physical beauty is a complex psychosocial phenomenon, which has its roots in the increased access to information and intensive advertising and marketing.
• Introduction to Communication: Advertising The main purpose that all advertisers pursue is to affect consumer’s preferences. This can be done at least in three genuinely different ways.
• Advertising and Promotion Manager as a Potential Occupation The following essay takes a critical look at the profession of advertising and promotion manager based on various government resources provided by the United States Labor Office.
• Wonder Woman, Panorama and Suicide Squad: Advertisements Assessment This paper aims to provide personal and technical reasons why like the discussed advertisements, as well as analyze them from various important perspectives.
• The Power of a Print Advertisement: Inspiring People to Improve and Evolve The spatial characteristics of the advertisement and the color scheme are the key aspects that make it particularly noticeable among the rest of the ads and help readers to focus on its message immediately.
• Overcoming Challenges in the Forever Young Advertising Campaign Delve into the strategic solutions proposed by the Leo Burnett Decentralization Solution to propel the “Forever Young” advertising campaign towards success.
• The Procter & Gamble Advertising Campaign Analysis The advertising campaign of P&G demonstrates the shift in consumer culture toward a frugal lifestyle while upholding the status quo regarding gender roles.
• Facebook Ad Boycott: Social Media Advertising This might be the reason why Amazon has abstained from the boycott. Naturally, it profits from the situation because the participating companies need alternatives to Facebook.
• Evaluating Communication Strategies in Marketing and Advertising Communication strategies are crucial in reaching and influencing consumers in marketing. Several mediums are available to advertisers, each with its strengths and weaknesses.
• The Walt Disney Company UK. Marketing and Advertising Strategies The Walt Disney Company provides entertainment services and products. Since Disney has a broad market base, it employs multichannel marketing.
• Network Effects on Digital Advertising Markets Network effects play a critical role in the development of digital advertising markets, frequently giving a significant competitive advantage to established companies.
• The RJ Reynolds Tobacco Company: Advertising Campaign The RJ Reynolds Tobacco Company’s advertising highlighted the admirable and revered status that doctors had attained in American culture.
• Evolution and Challenges of Modern Advertising The study aims to highlight the problems of advertising by identifying the causes, finding solutions, and evaluating the effectiveness of the solutions.
• Visual Arguments in Advertising The current paper discussed three visual arguments, the Coca-Cola advertisement, İnci Eviner’s “Untitled” drawing, and social media.
• Burger King, Squarespace, Stella Artois, and Coca-Cola: Advertising Strategies This research paper analyzes advertising strategies of Burger King, Squarespace, Stella Artois, and Coca-Cola.
• Consumerism, Advertising and Emotional Development This paper argues, that, although advertisements should not be blamed for all the miseries of life, they should be regulated by the law to avoid consequences.
• Tobacco Advertising and Opioid Crisis The aspects of the opioid crisis and tobacco advertisement by physicians are comparable in terms of the engagement of the medical community in these issues.
• A Little Professional Advertising Analysis The paper will explore the A Little Professional advertising’s target audience, the context, purpose, tone, locale, and color spectrum.
• Speechify’s Advertising Campaign Analysis This paper analyzes the advertising campaign of Speechify, a mobile software that reads text aloud using a computer-generated voice.
• Patriarchal Domination and Aggressive Misogyny in Advertising
• Graphic Design as Advertising Tool
• Gender Stereotype in Advertisement
• Advertising in Every Aspect of America’s Life
• Woman Made: Microsoft Campaign Advertisement
• The Slogan of South Piedmont Community College: Optimization Process
• Online Advertisements on Facebook
• Brands’ Positive Impact Through Advertisements
• Aspects of Bluestep Advertisement
• Visual Analysis Of “The Penguins and The Whale” Ad
• The Most Interesting Man in the World Commercial
• Social Media Advertising in Business
• Cola Wars: Strategies, Sales, Advertisement
• Federal Trade Commission (FTC)
• Why Governments Should Ban Ads Directed at Young People
• Economics of Advertising in Grossman’s and Klein’s View
• Activating People’s Unconscious Behaviors With Advertisements
• Pepsi’s Live Louder: A Semiotic Analysis
• Gender Roles in Advertisements
• Super Bowl Advertising Analysis
• Heed Their Rising Voices Advertisement
• Billboard Advertising of Health Services
• Restrictions on Media Advertising
• Stopping the Spread of Germs: Advertisement Analysis
• Advertisements for Microsoft Company
• The Discrepancies in Unhealthy Food Advertising: Hispanic and Black Consumers
• Advertising: Impact on the Contemporary Society
• Mobile Advertising and Manipulation
• Measuring Public Relations and Advertising Efforts
• Marketing, Advertising, and PR: Coca-Cola Example
• The Grady College’s Internship Program Advertisement
• Relation of Advertising and Ethics
• Gender Stereotypes and Their Role in Advertising
• Responsibility and Brand Advertising in the Alcoholic Beverage Market
• Discussion on Digital Advertising Infographics
• Advertisement for an Administrative Assistant
• Marketing Approaches in Cigarette Ads
• Gender in Advertising “Dream Crazier” by Nike
• A Magazine Advertisement for Ford Motor Company of 1950
• Researching of Media Advertising
• Eating Habits, Brain’s Role and Advertising Impact Analysis
• “Boys and Girls Club of Boston: Guitar” Campaign
• Search-Based Advertising Market Structure
• Advertisement: The Elaboration Likelihood Model
• Social Media and Internet Advertising for Brand’s Success
• Relevance in the Advertising Industry
• Gender Stereotypes in Advertisements
• Vision of Gender Stratification in an Advertisement
• Want-It-Now Rapid Delivery Service’s Advertising
• Absolut Vodka Brand and Advertising Agency
• Successful Social Media Advertising: Strategies
• Creating an Advertising Website for a Jewelry Company
• Philosophy: Political Advertisements
• An Advice to a Client on Advertising
• Female Empowerment in Advertising
• Colgate, Schlage Locks, Carlsberg and Chilean Red Cross: The Advertisement
• The Advertisement “Followers” by Miller Lite
• Non-Traditional Advertising: A Skincare Campaign
• The Market Researches Future
• S.O.S. Magic Scouring Pads: Ad Analysis
• Jerrold Amplifiers Advertisement in the 1980s
• 4PS Marketing Approaches and Advertisement Type
• The Birth of American Advertising
• Benefits of Advertising Your Restaurant on Soulfood Travel and Barbq Travel Websites
• McDonald’s Advertisement Outcomes in February 2014
• Power of Advertising: Capitalizing on Human Inattention
• Concept of the Coors Light Beer Advertisement
• Spot Fiat 500x Advert Analisys
• Teens ‘Especially Vulnerable’ to Junk Food Advertising
• Media Buying for an Advertising Campaign
• Sparrow Pharmaceuticals’ Advertisement Strategy Analysis
• Video Advertisement: The Efficiency of the Aristotle’s Rhetoric
• Impact of Gender and Sexuality on Advertisement
• Samsung Mobile Gear VR Headset: Advertisement Analysis
• Native Ads: Ethics of Native Advertising
• Express Advertising Agency Managing Creative Project and Design
• Marketing and Advertising Do Not Shape Our Lives
• Ethical and Economical Repercussions of False Advertisement Claims
• Creating Artificiality: Women in Pepsi Advertising
• Hall Pass: Analysis of Advertisements
• A Surreal Downtown Scene. Analysing the Case
• Consumer Buying Behaviour and Advertising in UK
• Researching Children’s Advertising: Impact on Children’s Growth and Development
• Advertising Effect on British Buying Decisions
• The M-Kesho Advert Review
• Involvement and Sports Brand Advertising
• Advertising and Semiotics. Advertising Tools
• Making Fallacies by Announcements, Notices, Advertisements
• Should Marketers Test Advertising
• The Spannerman Press and Leaflet Campaign: An Evaluation
• International Marketing Management: Advertisement Strategies and Global Market
• Public Interest/Non Profit Advertisement
• Critique on the Revlon Mascara Campaign in Australia
• Helen Lansdowne Resor, Great Mind in Advertising
• Aristotle’s Ideas of Persuasion in Advertising
• Advertisers: Family and Social Relations
• Australian Sony Handycam’s Advertising Campaign
• Children’s Dwindling Health: Who Is to Blame?
• Policy, Ownership, Professionalism, and Technology
• Music Artists and Advertising Deals
• Design, Self, and Society: Concept of Advertising
• Health Advertisements: “Open Your Eyes to Saturated Fat”
• The Success of Workers’ Party Advert and Its Role in the Political Campaign
• Marketing Mediums: Advertising Effects
• Lee Valley’s Advertising Technique Analysis in Terms of Business Ethics
• Why the Commercial Ads Lie? Anti-Tobacco Advertising Evaluation
• Coca-Cola and Pepsi Companies: The Marketing Tricks and Advertisement Peculiarities
• Celebrity Commercials: Pure Business Perspective
• The Daily Tribune: Advertisement, News, Collaboration
• Advertising: Ewen’s “Captains of Consciousness”
• Permission Marketing and Intrusive Advertising
• Runaway Slaves: Advertisements Analysis
• The WWF’s Environmental Advertisement on Marine and Ocean Pollution
• Healthy Eating Advertising in Canada
• Commercial for the Society for Prevention of Cruelty to Animals
• Natural American Spirit: Advertising Analysis
• Kendal Jenner PepsiCo Commercial’s Failure
• Personalized Digital Advertising and Its Benefits
• Marketing for Sports Brands Using Mobile Advertising
• Marketing Channels and Advertising Campaigns
• Marketing and Advertising in Online Communities
• Alcohol Advertisement and Its Impact on Consumption
• Appeals in Mass Media Advertisement
• Advertisement Fallacies and Wishful Thinking
• Radio Advertising Proposal for Chicago Company
• Media Revolution and Advertisement Interrelation
• Digital Marketing and Advertising Landscape
• Social Marketing and Political Advertising
• Signs for Creating Meaning in Advertising
• Advertising: Aviva – Saving for the Future
• Digital/Traditional Metrics of Online Advertising
• Advertising Influence on the Society: Negative Aspects
• WRSX Group’s Strategic Position in Advertising Market
• Women’s Body Image Advertising and Opposition
• Chevrolet Equinox: Advertising and Sales Promotion
• Media Power and Post Modernity
• Mitsubishi Motors’ Automobile Advertising
• The Folgers Commercial Narrative
• Auto Magazine Advertisement Analysis
• Value of Advertising and Branding

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StudyCorgi . "312 Advertising Essay Topics." May 18, 2023. https://studycorgi.com/ideas/advertising-essay-topics/.

StudyCorgi . 2023. "312 Advertising Essay Topics." May 18, 2023. https://studycorgi.com/ideas/advertising-essay-topics/.

These essay examples and topics on Advertising were carefully selected by the StudyCorgi editorial team. They meet our highest standards in terms of grammar, punctuation, style, and fact accuracy. Please ensure you properly reference the materials if you’re using them to write your assignment.

This essay topic collection was updated on June 20, 2024 .

Essay On Advertisement

500 words essay on advertisement.

We all are living in the age of advertisements. When you step out, just take a quick look around and you will lay eyes upon at least one advertisement in whichever form. In today’s modern world of trade and business, advertisement plays an essential role. All traders, big and small, make use of it to advertise their goods and services. Through essay on advertisement, we will go through the advantages and ways of advertisements.

The Various Ways Of Advertisement

Advertisements help people become aware of any product or service through the use of commercial methods. This kind of publicity helps to endorse a specific interest of a person for product sale.

As the world is becoming more competitive now, everyone wants to be ahead in the competition. Thus, the advertisement also comes under the same category. Advertising is done in a lot of ways.

There is an employment column which lists down job vacancies that is beneficial for unemployed candidates. Similarly, matrimonial advertisement help people find a bride or groom for marriageable prospects.

Further, advertising also happens to find lost people, shops, plots, good and more. Through this, people get to know about a nearby shop is on sale or the availability of a new tutor or coaching centre.

Nowadays, advertisements have evolved from newspapers to the internet. Earlier there were advertisements in movie theatres, magazines, building walls. But now, we have the television and internet which advertises goods and services.

As a large section of society spends a lot of time on the internet, people are targeting their ads towards it. A single ad posting on the internet reaches to millions of people within a matter of few seconds. Thus, advertising in any form is effective.

Benefits of Advertisements

As advertisements are everywhere, for some magazines and newspapers, it is their main source of income generation. It not only benefit the producer but also the consumer. It is because producers get sales and consumer gets the right product.

Moreover, the models who act in the advertisements also earn a handsome amount of money . When we look at technology, we learn that advertising is critical for establishing contact between seller and buyer.

This medium helps the customers to learn about the existence and use of such goods which are ready to avail in the market. Moreover, advertisement manages to reach the nooks and corners of the world to target their potential customers.

Therefore, it benefits a lot of people. Through advertising, people also become aware of the price difference and quality in the market. This allows them to make good choices and not fall to scams.

Get the huge list of more than 500 Essay Topics and Ideas

Conclusion of Essay On Advertisement

All in all, advertisements are very useful but they can also be damaging. Thus, it is upon us to use them with sense and ensure they are entertaining and educative. None of us can escape advertisements as we are already at this age. But, what we can do is use our intelligence for weeding out the bad ones and benefitting from the right ones.

FAQ on Essay On Advertisement

Question 1: What is the importance of advertisement in our life?

Answer 1: Advertising is the best way to communicate with customers. It helps informs the customers about the brands available in the market and the variety of products which can be useful to them.

Question 2: What are the advantages of advertising?

Answer 2: The advantages of advertising are that firstly, it introduces a new product in the market. Thus, it helps in expanding the market. As a result, sales also increase. Consumers become aware of and receive better quality products.

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Home — Essay Samples — Business — Marketing — Advertisement

Essays on Advertisement

Choosing a compelling advertisement essay topic.

Choosing a compelling advertisement essay topic can be a challenging task. To find the perfect topic that stands out and captures the reader's attention, consider the following recommendations:

- Brainstorm : Begin by brainstorming ideas related to advertisements that interest you. Think about recent commercials, marketing strategies, or advertising campaigns that have caught your attention.

- Research : Once you have a few potential topics, conduct thorough research to gather relevant information. Explore different advertising techniques, psychological aspects, or industry trends to help you narrow down your options.

- Relevance : Consider the relevance of the topic in today's society. Select a topic that is current and has the potential to engage readers. This could be related to the impact of social media advertising or the ethical considerations in advertising.

- Unique Perspective : Look for an angle that offers a unique perspective on the topic. Avoid rehashing common themes and strive to present fresh insights into the chosen subject.

- Controversy : Controversial topics tend to attract attention. Choose a topic that sparks debate or raises questions, but be sure to handle it sensitively and provide balanced arguments.

- Audience Appeal : Consider the interests and preferences of your target audience. Select a topic that resonates with them, whether it's about the influence of celebrity endorsements or the role of humor in advertising.

- Personal Connection : If you have personal experiences or anecdotes related to the topic, it can enhance the authenticity and engagement of your essay. Share your insights and connect with readers on a personal level.

Remember, a good advertisement essay topic should be thought-provoking, well-researched, and relevant to the current advertising landscape.

Unlocking the Best Advertisement Essay Topics

1. The Impact of Emotional Appeals in Advertising: Explore how emotions are used to influence consumer behavior and decision-making in advertising campaigns.

2. Gender Stereotypes in Advertisements: Breaking the Mold: Analyze the portrayal of gender roles and stereotypes in advertisements and discuss efforts to challenge and break these stereotypes.

3. The Power of Storytelling in Advertising Campaigns: Examine how storytelling techniques are utilized in advertising to create emotional connections and engage consumers.

4. Subliminal Messaging: Manipulation or Effective Marketing?: Investigate the controversial practice of subliminal messaging in advertising and its potential impact on consumer behavior.

5. The Role of Humor in Advertising: Making Consumers Laugh and Buy: Discuss the effectiveness of humor as a persuasive tool in advertising and its influence on consumer attitudes and purchasing decisions.

6. The Influence of Social Media Advertising on Consumer Behavior: Explore how social media platforms have transformed advertising and examine their impact on consumer behavior and brand perception.

7. Ethical Considerations in Advertising: Balancing Profit and Responsibility: Analyze the ethical challenges faced by advertisers and discuss strategies for maintaining ethical standards in advertising.

8. Celebrity Endorsements: Enhancing Brand Image or Exploitation?: Examine the use of celebrity endorsements in advertising and evaluate their impact on brand image and consumer perception.

9. The Evolution of Advertising: From Traditional to Digital: Trace the evolution of advertising from traditional mediums to digital platforms and discuss the advantages and challenges associated with this shift.

10. Greenwashing: The Deceptive Tactics of Eco-Friendly Advertising: Investigate the phenomenon of greenwashing in advertising, where companies falsely claim to be environmentally friendly, and discuss its implications.

Engaging Advertisement Essay Questions

1. How do emotional appeals in advertising influence consumer purchasing decisions? Provide examples and discuss the psychological mechanisms behind these appeals.

2. In what ways do gender stereotypes perpetuated in advertisements affect society? Analyze the impact of gender portrayals on individuals and broader cultural perceptions.

3. How does storytelling in advertising create a stronger emotional connection with consumers? Explore the elements of storytelling and its impact on consumer engagement.

4. To what extent does subliminal messaging impact consumer behavior? Discuss the concept of subliminal messaging and its effectiveness in influencing consumer choices.

5. What are the psychological mechanisms behind the effectiveness of humor in advertising? Analyze how humor influences consumer attitudes and purchasing decisions.

Advertisement Essay Prompts to Inspire Your Writing

1. Imagine you are an advertising executive tasked with creating an ad campaign to challenge gender stereotypes. Develop a compelling concept and explain how it would influence societal perceptions.

2. Write a persuasive essay arguing for or against the use of fear as a persuasive tactic in advertising. Provide examples and evidence to support your viewpoint.

3. You have been hired to analyze the impact of social media influencers on consumer behavior. Discuss the advantages and disadvantages of this marketing strategy, and provide recommendations for brands.

4. Create a fictitious advertisement for a controversial product or service. Explain the underlying message and discuss the potential ethical concerns associated with promoting such an item.

5. Investigate the use of nostalgia in advertising and its impact on consumer behavior. Analyze a specific nostalgic ad campaign and discuss its effectiveness in creating a connection with consumers.

Answers to Common Questions about Writing an Advertisement Essay

Q: What is the purpose of an advertisement essay?

A: An advertisement essay aims to analyze and evaluate the effectiveness, strategies, and impact of various advertising techniques on consumers and society.

Q: How do I choose a unique advertisement essay topic?

A: Look for current and controversial topics within the advertising industry, focusing on aspects such as ethics, psychology, or cultural influences. Consider personal experiences and perspectives to add a unique touch.

Q: Can I use personal anecdotes in an advertisement essay?

A: Yes, incorporating personal anecdotes can add authenticity and engage readers on a personal level. However, ensure they are relevant and support the main argument.

Q: What should I consider when brainstorming advertisement essay topics?

A: Consider recent advertisements, marketing strategies, or advertising campaigns that have caught your attention. Reflect on the impact, cultural significance, or ethical implications of these topics.

Q: How can I make my advertisement essay stand out?

A: Offer a unique perspective, present fresh insights, and explore controversial or thought-provoking angles. Engage the reader by connecting with their interests and emotions.

Q: Are there any industry-specific advertisement essay topics?

A: Yes, you can explore advertising topics related to specific industries, such as fashion, technology, or food. Analyze the unique strategies and challenges faced by advertisers in these sectors.

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A Rhetorical Analysis of Always’ Advertisement "Like a Girl"

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Analysis of Nike"s Advertisement "Dream Crazier"

The advertisement "drinking and driving could cost you a limb", advertisement for blood donation by red cross, semiotic analysis of phone service advertisements, using pathos and ethos, logos in the makeup forever and mac advertisements, semiotic analysis of the 'axe' body spray advertisement, the impact of visual advertisements on bogy image, how advertising affects our self-esteem, brain and senses, advertising review: volkswagen park assist, the problem of women sexism in advertising, how advertising objectifies women to sell products, discussion on whether it is ethical to use sexual appeals in advertising, discussion on the issue of women in advertising, controversial advertising in the fashion industry, analysis of cigarette ads in magazines, effect of celebrity endorsement in advertising activities, impact of exposure to promotional content featuring alcoholic beverages, analysis of the history of coca-cola's successful use of advertising, rhetorical analysis of olay ad in people magazine, magazine ad analysis: winnie harlow in elle uk, relevant topics.

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Advertising - Free Essay Examples and Topic Ideas

• 📘 Free essay examples for your ideas about Advertising
• 🏆 Best Essay Topics on Advertising
• ⚡ Simple & Advertising Easy Topics
• 🎓 Good Research Topics about Advertising
• 📖 Essay guide on Advertising
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Essay examples

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How to Write Good Essay on Advertisement

Writing a good essay on advertisement is not that easy. It requires a lot of practice and hard work. So, here are some steps to write a good essay on advertisement.

• First of all, you need to have a clear idea about what you want to write in your essay. The main idea behind writing this essay is to make people aware about the importance of advertisements in our lives. You should mention the advantages and disadvantages of advertisements and how they affect our daily lives.
• You can also compare advertisements with other forms of communication such as newspapers, television and radio etc., so that your readers will get an idea about how much important advertisement is for their lives.
• After having done all these things, you can start writing your essay in your own words, but it is always better if you use some quotes from different writers who have written something on this topic before so that it will be easier for your readers to understand what you are trying to say or make them interested in reading more about this topic!

Online Media Used for Purchase Inspiration

What is Advertising?

Advertising is about getting your message out to people and letting them know about your product or service.

Advertising can be done in many different ways, and it’s important to find the method that works best for you.

There are many different types of advertising, including online advertising (such as Google Ads), print ads like newspapers and magazines, radio ads, and television commercials. You can also do things like buy billboards or posters to advertise on public property.

If you want to advertise in person, you could set up an information table at a local event or put up flyers around town. You could even go door-to-door and talk about your business!

The goal of advertising is to get people talking about what you’re selling—whether it’s a product or a service—so they’ll be more likely to buy from you instead of someone else.

Role and Principles of Advertising

The role of advertising is to inform and persuade customers about a product or service. It does this by communicating a message about a product or service, which is designed to convince people to buy it.

• There are four main principles at work in advertising:
• The Advertising Message
• Arousal, Interest and Attention
• Persuasion and Involvement
• Reinforcement

Types of advertising in %

Advertising Essay Structure

Introduction: The introduction should explain the topic and the purpose of your essay. It is also a good idea to include a thesis statement in the introduction.

Body Paragraphs: The body paragraphs should be organized in order of importance, with the most important information first. Each body paragraph should have a topic sentence and at least three supporting details.

Conclusion: The conclusion should restate the main points made in the body of your essay, as well as summarize any other important ideas that were not discussed in detail earlier.

Tips On How To Write An Advertising Essay

• Find a catchy and memorable title. The title should be catchy, memorable and relevant to the content of the essay.
• Write an introduction that will capture the reader’s attention and make him/her want to read on. The introduction should be short and concise, it should contain a hook or an interesting fact that will grab the reader’s attention and make them want to read on.
• Make sure you have a clear thesis statement which supports your argument(s). The thesis statement is the main point of your argument, it should be significant and relevant to the content of your essay; it should answer all three Ws: who, what, why?

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Essay Samples on Advertising

The role of advertising in society: functions and effects.

Advertising has become an omnipresent force in modern society, shaping our perceptions, influencing our choices, and impacting our culture. This essay delves into the multifaceted role of advertising in society, exploring its functions, effects on consumers, and broader implications for culture and the economy. Functions...

• Advertising

Advantages and Disadvantages of Online Advertising: Navigating the Digital Marketplace

In today's interconnected world, online advertising has become an integral part of business strategies, revolutionizing the way companies promote their products and services. With its potential to reach vast audiences, online advertising offers a range of advantages and disadvantages that shape the dynamics of the...

• Marketing and Advertising

The Role That Consumer Behavior Plays on Advertising and Cancel Culture

Society has been conditioned into a consumer culture by advertising outlets since the beginning of time. Advertising in mass media is common to all in America. The mediums for advertising include television, internet, radio, print media and mobile app platforms. Through various marketing methods, advertising...

• Cancel Culture
• Consumer Behavior

Should Artists Music Be Used in Advertisements

Music should definitely be used in advertisements because it creates appealing commercials, it supports a musician’s growing career, and it benefits the sales of a corporation. First of all, music in advertisements displays a fully pleasing commercial. In other words, music has potential to give...

Typography: From Billboards to Street Signs

Typography is everywhere we look, in the books we read on the websites we visit even in everyday life, from billboards to street signs, product packaging and even on your mobile phone. It is the art and technique of designing and arranging type. Today the...

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Way of Struggling Brands and Advertising or Word-Of-Mouth

Amazon allows users to submit reviews to the web page of each product. Reviewers must evaluate the product on system from 1 to 5 stars. Amazon provides a badging option for reviewers which indicate the real name of the reviewer and indicates that the reviewer...

How Advertising Influences Consumer Behaviour

In the modern day world , every concept has theories from past decade to explain its existence which is also in the case of advertising. The advertising theories tries to explain how advertising influences consumer behaviour and also how it establishes a base for an...

The Advertisement Analysis Of The Pears Soap

The first bar of the iconic transparent Pears soap was manufactured in London in 1807. Over the course of two centuries, Pears has released multiple advertisements in order to convince consumers to buy their product. Pears’ website boasts about the uniqueness and purity of their...

The Analysis Of Small World Machines Advertisement

Introduction Advertisement becomes an important role in this modern era. Advertisement is a way to promote the company’s product and services. Most of the big firms create their brand image through the advertisement. In this paper, I am going to analyze the Coca Cola advertisement...

That’s Nutellable’: An Analysis Of Advertisement Of Nutella

It is very hard to find someone in the world, especially western world, who does not know ‘nutella’. Nutella has been originated in Italy in 1940 by a pastry chef Pietro Ferrero. Since then, Nutella has been one of the most delightful experiences of the...

• Advertising Analysis

Analysis Of Comcast Advertisement, A Popular Ad

Description of AD The ad message came from COMCAST NBUNIVERSAL and was advertised through the Politica magazine published on October 16th, 2019. A URL has been provided at the left bottom of the magazine. The ad contains an image of people and a laptop which...

Advertisement Analysis: Analysing The Old Spice Ad

Most people watch television everyday, and there are many ads that present themselves in between every program. If you do watch television, then you’ve most likely seen the iconic Old Spice commercials with the rapid talking actor Isaiah Mustafa. The commercial series first went on...

Ad Analysis Of The Allies, Hitler's Campaign

“All propaganda has to be popular and has to accommodate itself to the comprehension of the least intelligent of those whom it seeks to reach” -Adolf Hitler. This is ironic because Hitler used propaganda to help try to exterminate the Jewish people, but he makes...

The Semiotic Advertisement Analysis: Connotations And Denotations

Advertisements are a rich source for semiotic investigation and frequently reveal significant ideological attitudes. Once having analysed L’Oreal’s text, by using semiotic techniques, one will realise that not only are they advertising their well-known products (the lipstick), but they are simultaneously fortifying beliefs and values...

Ad Analysis: The Objectification And Sexism In Original Red

If you were to observe the world around you one would notice that advertisements are everywhere. They surround us in our day to day lives on billboards, phones, media, television, radios, etc. making up a vast majority of our ever-circulating culture. No two are exactly...

History of Wendy’s: Analysis of the Dave’s Single Advertisement

Wendy's is an American international fast food restaurant chain founded by Dave Thomas on November 15, 1969, in Columbus, Ohio. The company moved its headquarters to Dublin, Ohio. on January 29, 2006. The chain is known for its square hamburgers, sea salt fries, and their...

Overview of the Effects of Direct Mail Distribution

When a company or business starts, the owners need to advertize it to raise awareness about the certain company. For this task, they advertise themselves by mails, pamphlets and other means available depending on the budget. Direct mail is defined as the delivery of the...

Messages of Political Propaganda in Advertising for Young Children

The definition of propaganda is about spreading information with a cause, whereas advertising is an attempt to influence the buying behaviour of customers or clients using a persuasive message. The similarity of both words is for the cause of spreading, even if it includes engraving...

Overview on Brands Impact on Turning Society Into Lost Personalities 

Americans are worst when it comes to consumerism; that’s a well known fact. If it would be up to numbers for example, they constitute only %5 of the entire world population but they consume %24 of the energy in the world. They eat 200 billion...

The Manipulation of Search Engine Technology in Advertising

Locating the brand also face changes in web search engine marketing which includes spam, fierce competition and fraud click. One of the effective ways of audience acquisition strategy is search engine marketing (SEM), SEM allow firms to advertise their product on search engines (Boughton, 2005)....

• Search Engine
• World Wide Web

Weight Loss Advertisement and Product Targeting

In today's society there many flyers around the world on huge poster boards showing some sort of product targeting at women and men at ages 15 and up into reducing their own weight. The public tend to feel determined about their physical appearance, so experimenting...

• Target Market
• Weight Loss

The Breakdown of Burger King's Advertising Strategy

Executive summary For about 60 years, Burger King has served fire seared cheeseburgers at a reasonable cost. In this sense, the inexpensive food chain best known for it’s larger than average sandwich has been only predictable. This paper will analyze the picture changes Burger King...

• Burger King

Ireland'S Ancient East Campaign Marketing Analysis

Ireland’s Ancient East has been developed by Fáilte Ireland as a branded visitor experience showcasing Ireland’s living culture and ancient heritage that Ireland has to offer in the midlands/eastern half of the country. To date Fáilte Ireland has invested €31 million into developing the brand....

How Advertisement Can Be Very Insulting Towards Women

Some will say that society nowadays is shape by what our politician thinks or believes in, in fact their personal views shapes the society and others will says those whom their accounts are filled with millions of dollars or those managing or owning the biggest...

Analyse Structures And Techniques Of Television Advertisements

In this section you need to analyse and discuss the various techniques used in a range of UK television advertisements. This can be submitted via a typed report or a presentation. Using the materials on Its Learning, you need to EXPLAIN and provide an example...

Analysis Of Persuasive Elements In McDonalds's Advertisements

I started off my writing process by sitting down and really taking the time to analyze the advertisement I choose. I then proceeded to take the information that I gathered from analyzing it, and I incorporated that to the sheets we got in class with...

Analysis Of The Effective Marketing Communication In Ads

The promotion mix is the specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationship; Advertising is among these promotion tools and is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or...

Effects Of Polarized Advertising On Consumers

Nike’s recent advertisement highlighting former NFL quarterback and Black Lives Matter figurehead Colin Kaepernick was met with deep sentiments of polarization (Green, 2018). This polarization resulted in some consumers declaring that they would never buy a product from Nike again, and other customers increasing their...

• Marketing Management

Research Of The Effects Of Featuring Ads On The Apps Used By Smartphone Users

Introduction The marketing and advertising industry have undergone rapid and tremendous changes over the last couple of years owing to constantly changing technology. Marketing techniques have seen a significant deviation from the conventional methods of engaging customers since the steady rise of the internet and...

The Effectiveness Of Online Advertising Towards Amazon

Executive Summary Through this research, we will understand that the effectiveness of online advertising towards Amazon and identify the advertising can create customers satisfaction among online customers in Malaysia. Customers satisfaction is important for business to earn more profits and gain customers’ loyalty. Customers’ loyalty...

• Online Shopping

The Honest Ads Act In The United States

In the US, Senators have suggested the Honest Ads Act, even as they study other procedures. Those who play out political advertisements on television, radio or print are required to reveal who funded the advertisement. This recommended Act seeks to level the playing arena for...

• American History

The Impact Of Edward Bernays On Advertising

We have come a long way from the advertising tactics of old. Where the first advertisements may have had more to do with the features of the product, nowadays we see companies utilizing soft cells, associating with lifestyle, desirability, and many other desires that don’t...

• Mass Communication
• Public Relations

Best topics on Advertising

1. The Role of Advertising in Society: Functions and Effects

2. Advantages and Disadvantages of Online Advertising: Navigating the Digital Marketplace

3. The Role That Consumer Behavior Plays on Advertising and Cancel Culture

4. Should Artists Music Be Used in Advertisements

5. Typography: From Billboards to Street Signs

6. Way of Struggling Brands and Advertising or Word-Of-Mouth

7. How Advertising Influences Consumer Behaviour

8. The Advertisement Analysis Of The Pears Soap

9. The Analysis Of Small World Machines Advertisement

10. That’s Nutellable’: An Analysis Of Advertisement Of Nutella

11. Analysis Of Comcast Advertisement, A Popular Ad

12. Advertisement Analysis: Analysing The Old Spice Ad

13. Ad Analysis Of The Allies, Hitler’s Campaign

14. The Semiotic Advertisement Analysis: Connotations And Denotations

15. Ad Analysis: The Objectification And Sexism In Original Red

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• Business Success
• Democratic Leadership
• Dunkin Donuts

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Media and Advertising Essay Titles

IELTS Essay Questions for the Topic of Media and Advertising. All essay questions below are reported by IELTS candidates and seem to have been repeated over the years. Regardless of the years the questions were reported, you could get any question below in your test. You should, therefore, prepare ideas for all questions given below. The topics below could appear in both GT and Academic IELTS Writing Task 2.

Media & Advertising Essay Questions for IELTS Writing Task 2

Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion. (Reported 2017, Academic Test)

Violence in the media promotes violence in society. To what extent do you agree? (repeated topic)

Most people think that the truth should be objective rather than subjective when it comes to the news. Do you think all news is true? What is the function of a newspaper? (2020, 2021, 2022)

More and more newspapers and news channels are using photographs to support their news articles and stories. Some people think that photographs are not a reliable source of news, while others consider photographs to be irrefutable. Discuss both sides and give your opinion. (2016, 2018, 2019, 2021)

The majority of news being reported is bad news such as wars, famines, accidents and crime. Why do you think that is? Do you think the news should be a balance of both good and bad news? (quite common topic)

In the last few decades, there have been more and more cases of famous people being hounded by the press. Some people think that famous people in the media should have no right to privacy. To what extent do you agree?  (repeated topic – this is frequently a current world issue)

With the development of online media, there is no future for the radio.

To what extent do you agree? (2016, 2017, 2018, 2020)

Some people believe that what children watch on television influences their behaviour. Others say that amount of time spent watching television influences their behaviour. Discuss both views and give own opinion  (Reported in 2017, 2020)

Some people think that cinemas will one day close due to the popularity of online streaming services for films and series. Do you agree or disagree? (2023)

Companies spend millions each year on advertising online, in magazines and on billboards. These adverts can encourage people to buy goods that they do not really need. What are the positive and negative affects of consumerism?

One of the prime times for advertising on TV is when children get back from school. Some people think that advertisements aimed at children should not be allowed. What is your opinion? (common question regarding advertising and the affect it has on children)

Some people prefer to watch foreign films rather than locally produced films. Why is this? Do you think the government should spend more money supporting the local film industry? (2015, 2017, 2020, 2022)

Some people think that foreign films have a negative impact on local culture. To what extent do you agree or disagree? (2020

Films that are based on historical events ought to be completely accurate. Do you agree? (2019, 2021, 2023)

Many people buy products that they do not really need and replace old products with new ones unnecessarily. Why do people buy things they do not really need? Do you think this is a good thing? (repeated topic)

Many people think that fast food companies should not be allowed to advertise, while others believe that all companies should have the right to advertise. What is your opinion?

Reported essay questions are from students who have taken their IELTS test. That means questions may have appeared more frequently than have been reported. These questions may vary slightly in wording and focus from the original question. Also note that these questions could also appear in IELTS speaking part 3 which is another good reason to prepare all questions thoroughly.

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IELTS Topics: Advertising [With Speaking and Writing Sample Answers]

Posted by David S. Wills | Sep 7, 2020 | IELTS Tips | 0

Advertising is a fact of life for almost all humans in the twenty-first century. As such, it is also a possible IELTS topic . In this exam, you might find questions about advertising in any part – speaking, writing, listening, or reading.

Today, I am going to explain a little about advertising and IELTS . I will talk about how it could arise in the exam and what you should do to give a great answer. I will also cover some aspects of IELTS vocabulary.

Advertising Vocabulary for IELTS Students

First of all, let’s look at some useful words and phrases that might help you in your next IELTS exam. These are all related to the topic of advertising.

Here is a PPT of vocabulary related to the IELTS topic of advertising. I made this a few years ago when I was teaching IELTS in China.

Advertisement vs Advert vs Ad

Because advertisements are so common in daily life, we tend to shorten the word to make it easier to say and spell. Instead of “advertisement,” we usually say “advert” or “ad.” The meaning is the same in each case, but they are shorter and easier to use.

However, remember that for IELTS writing you should use a more formal kind of English and this means using the longer form of words. Thus, you would be better avoiding “ad” and saying “advertisement” instead.

An Important Note on Pronunciation

The word “advertisement” is pronounced differently in British and American English. In British English, we place emphasis on the second syllable, but in America they say it with an emphasis on the first. You can read more about it at the Cambridge Dictionary website .

One final note on vocabulary: The word “ad” is short for “advertisement” but “add” means to put things together, such as numbers. Also, “ad” is a noun” while “add” is a verb. These words are pronounced the same but spelled differently. Do not confuse these in your IELTS writing test!

• Just add the milk to the flour and then mix them together. You can add the egg later.
• I say a funny ad on TV earlier today. A gorilla was playing the drums!

IELTS Speaking

In the IELTS speaking test, you might be asked about advertisements. This could occur in any of the three parts. For part one, it would be a pretty straightforward question about your experiences or opinions. For example:

Q: Have you ever bought something because you saw it advertised on TV or the internet? A: Yeah, sure. I think most people have. Off the top of my head, I can think of a miniature tripod that I saw online last year. I looked up some reviews and then bought it, but I wouldn’t have known about it if it weren’t for the ad.

In part two, you would be asked to describe an advertisement . There are various possible cue cards but this is one that you might encounter:

Describe an advertisement you like. You should say: – what type of advertisement it is – what product it advertises – when you first saw it and explain why you like it and think that this advertisement is effective.

You can watch this advert and then look at my sample band 9 answer below.

Sample Answer

Like most people, I have seen countless adverts in my life and many of them have stuck in my mind, but the one that I can think of now is for John West’s canned salmon. It was a TV commercial that I saw a long time ago and it was really funny so I always remembered it.

The premise of the commercial was highlighting the efforts that fishermen go to in order to bring back salmon for their customers. However, instead of showing this in a serious light the company opted to depict a fisherman comically fighting a bear! The fight is choreographed so that it is clearly fake, as though the bear understands Kungfu. In the end, the fisherman beats the bear and steals its salmon.

I really like this advert for the same reason I like many others: because they are so funny that they are memorable. I think this is a very effective method of advertising. Traditionally, companies show off the quality of the product but nowadays there is so much competition that it is better just to get your brand into people’s minds. Even if the commercial has nothing to do with the product, it could still boost sales.

Notes on my Sample Answer

This is a pretty straightforward answer and it took me 01:20 to read it, which would be fine for IELTS. There is no particularly difficult vocabulary here except the word “choreographed.” However, this word was only important for my answer and would not necessarily help you with yours.

I have switched back and forth between “commercial” and “advert(isement)” in order to vary my language but please note that they are not always interchangeable. Make sure that you only use “commercial” for TV adverts.

IELTS Essays about Advertisement

Of course, the topic of advertisements could also appear in IELTS writing. There are many possibilities for this but I think that the ethics of advertising would be the most likely to arise. This means that you would be asked about advertising to children or issues like false advertising. (These topics could also occur in IELTS speaking part 3.)

Here is an example question:

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

This is a pretty simple task. You have to talk about two perspectives:

You also need to give your opinion and make it clear throughout the essay.

Here is my sample answer to this question:

Sample Band 9 Answer

Since the early twentieth century, advertising has held tremendous sway over people’s lives. Some people think that it persuades us to buy things, but others claim that it has lost its effectiveness. This essay will look at both views but ultimately conclude that advertising is still as powerful as ever.

To begin with, people argue that advertising has lost its impact because it is so prevalent, and there is certainly some basis for thinking this. It is hard to deny that most people nowadays are aware of advertising and that many of them make efforts to avoid it. When using websites or apps, it is so common to see adverts littering the page that the average person can basically ignore them, which obviously diminishes their power to some extent.

However, it should be clear that the advertisers are aware of this and constantly innovate in order to attract attention. Although people are now aware of them, adverts still have a strong influence over what people buy because the people who create them are incredibly gifted at implanting subtle messages. Data harvesting by search engines and social media sites has also made advertising much more targeted, allowing companies to pitch products to specific demographics rather than attempting to show their product to the greatest number of people. This means that even people who avoid adverts are likely to be influenced after seeing one. Advertising is a science that is developing quickly and will continue to dictate our shopping habits for years to come.

In conclusion, people are generally more aware of advertising than they used to be and many try to avoid it, but that does not mean that it has lost its power. Adverts still exert influence over our lives because they are more intelligently designed than they used to be.

Advertising Essays – Sample #2

Here is another IELTS writing task 2 question about advertising. This one is really interesting so I wanted to include it here:

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

While our first example was very straightforward, I find that this one is much more challenging. It has some subtleties that people might overlook. We can come to a better understanding by paraphrasing it:

To what extent do you agree that people buy things because of advertising?

My personal opinion is that people buy things partially because of effective advertising. I do not believe that it is purely because of this, but I think I could write a good essay that leans towards agreement.

Remember: You can give a strong opinion, a weak opinion, or a balanced opinion . Just be consistent throughout your essay!

As globalization sweeps the world in the twenty-first century, people appear to have become more materialistic. Expensive consumer goods produced by companies like Apple and Nike are sold in all corners of the globe, and for many people they are must-have items. Some people believe that this is all down to advertising rather than actual necessity. This essay will argue in support of that position.

It should be abundantly clear that many of the popular consumer goods that dominate markets around the world are not items of objective importance, but rather ones of purely superficial appeal. People need things like food and clothing, as well as some items that enable them to work or travel, but certain products are just luxury items. Take, for example, the iPhone. There are countless other devices on the market that can fulfill the main functions of an iPhone without the jaw-dropping price tag. However, in almost every country, people want to own one of these status symbols. The reason is simply that it has been marketed well, and owning one makes a person look successful and wealthy.

If the real needs of society were reflected in sales, rather than the popularity of certain luxury items, our economies would look very different. Fashionable brands would not be as wealthy as ones making affordable, simple products. Yet it is those items that are carefully advertised on TV, on the internet, and at sports events, which captivate people and cause them to make unwise purchases or form irrational brand loyalties. Look at how Apple overtook Microsoft, or how Nike easily outsells any humble, local shoemaker.

In conclusion, it is clear that sales are dictated not by a product’s necessity, but rather by its appeal to consumers, and this appeal is created through slick advertising campaigns.

Advertising in IELTS Reading and Listening

It is pretty difficult to predict the sort of material you would encounter for these parts of the exam because the possibilities are nearly endless. However, you can prepare by going on news websites (like the BBC ) to read or listen to articles about adverts. This will help you learn new vocabulary, perfect your spelling or pronunciation, and get ideas to use in your own IELTS answers.

About The Author

David S. Wills

David S. Wills is the author of Scientologist! William S. Burroughs and the 'Weird Cult' and the founder/editor of Beatdom literary journal. He lives and works in rural Cambodia and loves to travel. He has worked as an IELTS tutor since 2010, has completed both TEFL and CELTA courses, and has a certificate from Cambridge for Teaching Writing. David has worked in many different countries, and for several years designed a writing course for the University of Worcester. In 2018, he wrote the popular IELTS handbook, Grammar for IELTS Writing and he has since written two other books about IELTS. His other IELTS website is called IELTS Teaching.

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IELTS Essay, topic: Advertising

• IELTS Essays - Band 7

Advertising is all around us, it is an unavoidable part of everyone’s life. Some people say that advertising is a positive part of our lives while others say it is a negative one. Discuss both views and include your own opinion. Give reasons for your answer and include any relevant examples from your own knowledge or experience. You should write at least 250 words.

On the other hand, there are some good sides to advertising. For instance, it compares the prices of many companies which the consumer. Besides, it really see more products which we unless the TV or Radio advertised them. , it breaks our daily routine and allows us to see new faces and learn the language better with the help of the daily updates they deliver through .

In conclusion, as we can see there are many aspects to this . I feel that we gain no benefits at all from advertisement, it plays buy more things that they do not need it at all.

Your arguments are good and the paragraphs are set out well, however, you must be careful about making assertive statements, e.g. ‘ it motivates the psychological point in everyone’. How do you know that all advertisements do motivate every single person, for instance? Overall, this is a good essay, well done.

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Sample Answer

A majority of people are prompted by advertising to purchase all kinds of consumer goods. This essay will discuss the issues associated with this and propose several solutions to avoid these unwanted outcomes.

An obvious problem of buying products through advertisements is the uncertainty over the quality of the purchased items, ranging from fake, faulty, or low-quality products to even hazards. So-called ‘hand products’ such as cosmetics and medicine, imported into a country by individuals via airways, are usually claimed on social media as standardized or approved when their quality has, in fact, yet to be inspected by the authorities. Another consequence stemming from advertising-based purchases is debt. Thousands of people, especially young workers, in major cities struggle to refrain from buying fashion products or electronic devices, despite their unaffordable prices.

One approach to preventing these consequences is to select only official and prestigious suppliers. Thus, one can avoid spending huge sums only to receive low-quality or hazardous products. One more recommendable solution is the ‘50/30/20 proportion,’ in which no more than 30% of one’s monthly income should be allocated for pastimes, including entertainment, traveling, and shopping, with the surplus (20%) converted into savings after essential expenditures (50%). Ultimately, individuals should desist as much as possible from surfing social media, well-known as a major channel for advertising. Now that one is aware of the influence these platforms exert on consumer behaviors, one should instead spend their leisure time doing physical activities or reading books.

In conclusion, buying consumer products through advertising can cause quality-related issues of varying seriousness as well as significant money losses. To tackle these problems, individuals should make sure they are selective about suppliers, employ a reasonable spending scale, and finally, minimize using social media.

290 words – Band 8.0

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Ielts writing task 2 sample 58 - advertising encourages us to buy things that we really do not need, ielts writing task 2/ ielts essay:, some people say that advertising encourages us to buy things that we really do not need. others say that advertisements tell us about new products that may improve our lives..

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Cambridge IELTS Writing Task 2 with Band 9 Sample Essay – Topic: Advertising

Improve your ielts writing skills with the official cambridge ielts writing test.

In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Band 9 sample essay.

In recent years, marketers have been inclined to feature the freshness of their products in advertisements, making them much more tempting to the public. This trend is principally attributable to the companies’ sales target and, in my opinion, may bring about various adverse impacts.

In essence , advertisers opt to portray their products as novel to lure the audience and provoke false expectations, directly boosting the companies’ profits. For instance, it is reported that consumer-centered ads for nutritional supplements are the main contributing factor to the overestimation of the medicines’ efficacy and the ignorance about their after-effects . While the voice-overs on TV reveal that they barely possess the treating functions, the visual presentations and videos depict the opposite, showing the glamorous rejuvenation of ill-stricken patients. Consequently, business owners may earn much more than those who do not adopt this approach in misleading the viewers.

Notwithstanding the monetary benefit of these marketing schemes , they can spur excessive consumption , posing numerous insidious threats to society and the Earth’s environment. Take the mobile industry as a prime example , where large enterprises, including Samsung and Apple, annually apply manipulative copywriting lines and alluring words describing groundbreaking innovations, all-new versions, and exclusive applications to induce consumers to purchase the latest iPhones or GalaxyS. Such tactics drive malleable watchers like teenagers and young adults to desperately ask their parents for new phones and possessions, a significant catalyst for a more materialistic worldview. Besides, it has become the norm that consumers tend to abandon the obsolete when acquiring new products. For this reason, this inclination, without a doubt, generates an incredible amount of waste and has severe repercussion s for the environment. In conclusion, even though psychological strategies are skillfully used to intensify corporations’ turnovers by promoting novel goods, corporate leaders should seriously consider the detrimental influences on people and the world. From my perspective, for a brighter future and a more sustainable economy, multinational companies should develop healthier ways of doing business based on ethical values.

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Improve your Vocabulary for IELTS Writing 

rejuvenate (verb):  make someone feel or look younger or have more  energy

catalyst (noun): someone or something that causes something to change or happen

repercussion (noun): a bad effect that something has, usually lasting for a long time

IELTS Writing Test in August 2021 with Sample Essay – Topic: Children

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IELTS Writing Task 2 Topic Examples

Advertising, ielts writing task 2/ ielts essay:, you should spend about 40 minutes on this task., in their advertising, businesses nowadays usually emphasise that their products are new in some way., why is this do you think it is a positive or negative development.

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?

Do you agree or disagree with the following statement advertising can tell you a lot about a country..

Use specific reasons and examples to support your answer.

You should write at least 250 words

Advertising campaigns on TV that are targeted at children should be banned. To what extent to you agree or disagree with this opinion?

You should write at least 250 words.

Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

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Idea for IELTS Writing topic Advertising: Phân tích ý tưởng và từ vựng theo chủ đề

TÓM TẮT NỘI DUNG

Chủ đề quảng cáo (Advertising) là một chủ đề quen thuộc với độc giả nói chung và người học IELTS nói riêng. Vì tính phổ biến của nó mà khái niệm này thường nhận những ý kiến trái chiều, rằng việc quảng bá sản phẩm mang đến lợi ích hay tác hại dành cho người tiêu dùng. Chính vì vậy, đây cũng là một chủ đề đáng được quan tâm trong phần thi IELTS Writing . Trong phạm vi bài viết hôm nay, tác giả sẽ giới thiệu đến bạn đọc các Idea for IELTS Writing topic Advertising và từ vựng chủ đề về các mặt lợi và hại của quảng cáo nói chung, và quảng cáo dành cho trẻ em nói riêng.

Key takeaways

Bài viết cung cấp cho người đọc cái nhìn đa chiều về chủ đề Advertising trong bài thi IELTS Writing task 2, cụ thể gồm có ý tưởng và từ vựng dành cho lợi ích và tác hại của khái niệm quảng cáo nói chung, và quảng cáo dành cho trẻ em nói riêng.

Đối với phần từ vựng, người học sẽ có cái nhìn cụ thể hơn về cách sử dụng từ, cũng như những từ/cấu trúc tương đương có thể giúp ích cho việc paraphrase trong câu viết.

Các đề bài Advertising trong IELTS Writing task 2

Dưới đây là một số đề bài liên quan đến nhóm chủ đề Advertising - Positive/Negative Effects mà người học có thể gặp trong phần thi IELTS Writing task 2.

Advertising in general:

A ban on all forms of advertising is beneficial to society because it serves no useful purpose, and can even be damaging. Do you agree or disagree?

Advertisements are becoming more and more common in everyday life. Is it a positive or negative development?

Advertising for children:

Nowadays there is a growing amount of advertising aimed at children. Some people think this has negative effects on children and should be banned. To what extent do you agree or disagree?

In some countries, advertisers increase the amount of advertising which tries to persuade children to buy snacks, toys and other goods. Parents object to such pressure on children. But some advertisers claim that there is useful information in these advertisements. Discuss both views and give your opinion

Idea for IELTS Writing topic Advertising

Dưới đây là các Idea for IELTS Writing topic Advertising về lợi ích và tác hại của quảng cáo nói chung, và quảng cáo dành cho trẻ em nói riêng, có thể được sử dụng để giải quyết các đề bài đã nêu ở phần trước.

Quảng cáo nói chung (Advertising in general)

Quảng cáo có thể giúp các công ty/doanh nghiệp tăng doanh thu

Các doanh nghiệp thường quảng bá sản phẩm/dịch vụ của họ thông qua người nổi tiếng. Nhờ sức ảnh hưởng của những nhân vật này mà các sản phẩm/dịch vụ có thể thu hút được những khách hàng tiềm năng và đồng thời tăng độ nhận diện thương hiệu cho các sản phẩm mới. Nhờ vậy mà doanh thu của công ty cũng sẽ đi lên. Điều này cũng sẽ có lợi cho sự phát triển kinh tế chung của xã hội.

=> B usinesses usually promote their products or services through celebrities, thanks to whose influence that these products can reach the potential customers and raise their brand awareness. Such a campaign as celebrity endorsement certainly helps with increasing sales for companies, thereby boosting the economic development for the society.

Thỏa mãn nhu cầu của khách hàng

Khi xem quảng cáo trên các kênh online lẫn offline, khách hàng có thêm thông tin để chọn mua sản phẩm/dịch vụ phục vụ cho đời sống của họ. Việc này giúp thỏa mãn nhu cầu tiêu dùng của khách hàng và bên cạnh đó cũng cải thiện chất lượng đời sống cho họ.

=> From online and offline advertisements, consumers are provided with useful information that helps them to choose the most suitable product or service for their daily life. This specifically helps them to fulfil their demands and needs, thus also improves their life quality.

Khuyết điểm

Quảng cáo không đúng sự thật có thể gây sự thất vọng và tổn thất đến khách hàng

Thông tin về sản phẩm được đưa ra trong các quảng cáo có thể chưa hoàn toàn đúng sự thật, do các công ty thường phóng đại chất lượng sản phẩm để thu hút thật nhiều người mua. Vì thế, nếu nhận được sản phẩm không giống như quảng cáo, khách hàng sẽ không hài lòng và có thể phải trả lại sản phẩm mà không được hoàn tiền.

=> Advertisments usually give untrue and misleading information, because businesses tend to exaggerate the quality of their products to attract as many potential consumers as possible. This is a reason for disappointment among customers when they receive actual products, leading to their returning those items at their own expenses.

Quảng cáo gây lãng phí tiền của người tiêu dùng

Quảng cáo khiến người tiêu dùng chạy theo xu hướng mới nhất trên thị thường. Họ mua quá nhiều sản phẩm, thậm chí mua những vật dụng không cần thiết. Điều này gây nên sự lãng phí về mặt tiền bạc cho khách hàng vì học có thể tiêu số tiền đó vào những nhu cầu thiết yếu hơn.

=> Through advertisement, consumers are persuaded to follow latest trends and fashions on the market. This obviously leads to their impulse buying in which they purchase a large number of unnecessary items without careful decision. Therefore, it waste the amount of money that, in fact, they can spend on other fundamental needs instead.

Quảng cáo dành cho trẻ em (Advertising for children)

Quảng cáo các sản phẩm dành cho trẻ em sẽ có lợi cho bố mẹ trong quá trình nuôi con.

Các quảng cáo hướng đến trẻ em sẽ mang đến lợi ích cho bố mẹ, vì đây là nguồn thông tin bổ ích giúp bố mẹ chú ý và cẩn thận lựa chọn các sản phẩm cho trẻ trong quá trình nuôi dạy con cái. Ví dụ, các quảng cáo cho sản phẩm sữa dinh dưỡng hay tã giấy sẽ giúp bố mẹ cập nhật thông tin về sản phẩm và chọn ra được đâu là món đồ phù hợp và tốt nhất cho con mình.

=> Children-oriented advertisements are advantageous because they helps parents to pay heed to relevant products during the upbringing of their children. To illustrate, nutritiuous milk or diaper commercials allow parents to keep abreast of which items are the most suitable for their children, thanks to which they make wiser purchase decision.

Quảng cáo giúp tăng kiến thức cho trẻ em từ khi còn nhỏ

Các quảng cáo này còn giúp trẻ em làm quen với các sản phẩm từ sớm, có thể so sánh sự khác nhau giữa các sản phẩm. Điều này giúp tăng sự hiểu biết của trẻ từ nhỏ.

=> The upsurge in children-oriented advertisements can provide children with useful information and allow them to make thorough comparison between different items of various brands. Therefore, this can help with broadening children's horizon of knowledge from the early age.

Những nội dung quảng cáo không phù hợp có thể gây ảnh hưởng xấu đến sự phát triển của trẻ em

Trẻ em rất dễ bị lôi cuốn bởi những nội dung hấp dẫn trên các kênh quảng cáo trực tuyến. Vì vậy, các quảng cáo có nội dung không phù hợp với lứa tuổi của trẻ, khả năng cao sẽ gây ra tác động xấu đến sự phát triển của trẻ em, nếu không có sự giám sát của bố mẹ.

=> Children are easily influenced and attracted to advertisements from online channels. Therefore, inappropriate promotional content in commercials may be harmful the the development of these children if they are not under careful supervision of their parents.

Gây mâu thuẫn giữa bố mẹ và con cái

Trẻ em có xu hướng vòi vĩnh bố mẹ mua các sản phẩm thấy trên kênh quảng cáo. Điều này gây ra áp lực cho bố mẹ, bởi lẽ nếu bố mẹ từ chối không mua thì sẽ gây ra mâu thuẫn với con cái. Ngược lại, việc bố mẹ luôn đáp ứng nhu cầu mỗi khi trẻ vòi vĩnh sẽ dẫn đến sự nuông chiều con quá mức và làm hư con.

=> Children tend to pester for attractive items, such as toys or legos, that they got to see on online advertisements. This pose a pressure on parents, as conflicts are likely to happen if parents refuse to buy those products that their kids nag on. However, if parents are persuaded to fulfil their children's need from time to time, such overindulgence may spoil the kids.

Đọc thêm: Giải đề và bài mẫu IELTS Writing cho chủ đề Advertising

Từ vựng sử dụng cho nhóm chủ đề Advertising

Dưới đây là danh sách các từ vựng gợi ý trích từ phần ý tưởng phía trên, có thể được sử dụng trong việc miêu tả hai mặt lợi và hại của khái niệm quảng cáo trong bài thi IELTS Writing task 2.

1. Celebrity endorsement (n): dùng người nổi tiếng để quảng bá sản phẩm

Ví dụ: A lot of businesses nowadays are using celebrity endorsement as an effect marketing strategy to promote their products.

Cụm danh từ trên dùng để chỉ việc người nổi tiếng quảng bá cho một sản phẩm/dịch vụ cụ thể. Danh từ endorsement xuất phát từ động từ nguyên mẫu endorse với nghĩa và cấu trúc như sau:

To endorse something: to say in an advertisement that you use and like a particular product so that other people will want to buy it (Nguồn: Oxford Learnẻ's Dictionaries): quảng cáo cho một sản phẩm

Ví dụ: I sometimes wonder whether celebrities actually use the products or services that they endorse.

2. Potential customers (n): khách hàng tiềm năng

Cụm danh từ trên dùng để chỉ đối tượng khách hàng có khả năng sẽ mua sản phẩm hoặc sử dụng dịch vụ của doanh nghiệp. Với cụm danh từ này, bạn đọc có thể sử dụng kèm với hai động từ là attract và reach như bên dưới:

attract (v): to cause something to come toward something else, or to cause a person or animal to become interested in someone or something (Nguồn: Cambridge dictionary): thu hút

Ví dụ: It is of great importance for businessed to attract their potential customers, as this will help with boosting their sale.

reach (v): to come to somebody’s attention (Nguồn: Oxford Learner's Dictionaries): tiếp cận

Ví dụ: Advertisements help companies to reach their potential customers.

3. Impulse buying (n): sự mua sắm bốc đồng

Từ điển Oxford định nghĩa cụm danh từ này như sau: buying goods without planning to do so in advance, and without thinking about it carefully (mua mà không suy nghĩ hoặc lên kế hoạch trước). Ngoài impulse buying, bạn đọc cũng có thể thay thế bằng impulse purchase với nghĩa và cách dùng tương tự.

Ví dụ: Advertisements obviously leads to the impulse buying/impulse purchase among consumers, in which they purchase a large number of unnecessary items without careful decision.

Lưu ý với danh từ impulse, bạn đọc còn có thể sử dụng collocation "on impulse" với nghĩa làm việc gì đó bốc đồng, không nghĩ kỹ.

Ví dụ: My friend always act on impulse. She never stops to think straight.

4. An upsurge in (n): đột ngột tăng

Theo Oxford, danh từ upsure mang nghĩa "a sudden large increase in something" (tạm dịch: sự tăng đột ngột ở đối tượng nào đó". Bạn đọc lưu ý collocation với danh từ này" an upsurge in something"

Ví dụ: There is an upsurge in advertisements aimed at children, which may brings about several drawbacks.

5. Pay heed to (v): chú ý / lưu ý

Từ heed được sử dụng trong cụm với chức năng là danh từ, mang nghĩa là sự lưu ý/sự chú ý. Với chức năng này, bạn đọc có thể sử dụng các collocation như sau với nghĩa hoàn toàn tương đương nhau: pay heed to - give heed to - take heed of, theo sau đó là một danh từ hoặc danh động từ (V-ing).

Ví dụ: Parents are advised to pay heed to/ take heed of useful and relevant dairy products during the upbringing of their children.

Ngoài ra, heed còn được sử dụng như một động từ với nghĩa và cấu trúc như sau:

heed somebody/something: to pay careful attention to somebody’s advice or warning (Oxford Learner's Dictionaries): chú ý/lưu ý cẩn thận

Ví dụ: Parent had better heed advice from doctors to take care of their children in a more apprpriate way.

6. Keep abreast of (v): theo kịp/cập nhật thông tin

Cụm từ trên có thể được dùng theo hai cách: keep abreast of hoặc stay abreast of với nghĩa tương tự nhau (to make sure you know all the most recent facts about a subject or situation) và đi kèm sau đó đều là danh từ hoặc danh động từ.

Ví dụ: Advertisements helps us to keep abreast of/ stay abreast of any recent development in various products and services.

7. Pester for (v): vòi vĩnh

Động từ pester được sử dụng để chỉ sự vòi vĩnh của trẻ em, nằng nặc đòi bố mẹ làm gì đó, được định nghĩa trong Cambridge như sau: to behave in an annoying manner towards someone by doing or asking for something repeatedly.

Bạn đọc chú ý collocation: to pester somebody for something.

Ví dụ: Stop pestering me for a new toy. I will not give you anything until you behave yourself.

Bên cạnh đó, bạn đọc cũng có thể sử dụng động từ "nag" với nghĩa tương tự và cấu trúc như sau:

Nag somebody to do something: đòi ai làm gì đó

Ví dụ: My little daughter keeps nagging me to buy her the red dress that she saw on TV yesterday.

Đọc thêm: Collocations chủ đề Media/Advertising trong IELTS Writing

Như vậy, bài viết hôm nay đã giúp bạn đọc lên Idea for IELTS Writing topic Advertising về các mặt lợi và hại. Bên cạnh đó, người học còn có thể tham khảo thêm những cụm từ được sử dụng trong dàn ý ở bài viết trên và tham khảo thêm cách sử dụng thay thế của các cụm từ này. Với những thông tin trong bài, tác giả hy vọng bạn đọc đã chuẩn bị cho mình một lượng kiến thức vừa đủ cho bài thi viết cho kì thi IELTS sắp tới.

Để chinh phục kỳ thi IELTS, tham khảo lớp học IELTS tại ZIM cung cấp môi trường học tập bài bản và hiệu quả cho từng học viên, giúp người học đạt được mục tiêu nhanh chóng.

Bạn muốn học thêm về nội dung này?

Đặt lịch học 1-1 với Giảng viên tại ZIM để được học sâu hơn về nội dung của bài viết bạn đang đọc. Thời gian linh hoạt và học phí theo buổi

Gửi đánh giá

Bình luận - Hỏi đáp

The Personal Statement Topics Ivy League Hopefuls Should Avoid

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Yale University

A compelling personal statement is a critical component of an Ivy League application, as it offers students the unique opportunity to showcase their personality, experiences, and aspirations. Kickstarting the writing process in the summer can give students a critical advantage in the admissions process, allowing them more time to brainstorm, edit, and polish standout essays. However, as students begin drafting their essays this summer, they should bear in mind that selecting the right topic is crucial to writing a successful essay. Particularly for students with Ivy League aspirations, submitting an essay that is cliche, unoriginal, or inauthentic can make the difference between standing out to admissions officers or blending into the sea of other applicants.

As ambitious students embark on the college application process, here are the personal statement topics they should avoid:

1. The Trauma Dump

Many students overcome significant hurdles by the time they begin the college application process, and some assume that the grisliest and most traumatic stories will attract attention and sympathy from admissions committees. While vulnerability can be powerful, sharing overly personal or sensitive information can make readers uncomfortable and shift focus away from a student’s unique strengths. Students should embrace authenticity and be honest about the struggles they have faced on their path to college, while still recognizing that the personal statement is a professional piece of writing, not a diary entry. Students should first consider why they want to share a particular tragic or traumatic experience and how that story might lend insight into the kind of student and community member they will be on campus. As a general rule, if the story will truly enrich the admissions committee’s understanding of their candidacy, students should thoughtfully include it; if it is a means of proving that they are more deserving or seeking to engender pity, students should consider selecting a different topic. Students should adopt a similar, critical approach as they write about difficult or sensitive topics in their supplemental essays, excluding unnecessary detail and focusing on how the experience shaped who they are today.

2. The Travelogue

Travel experiences can be enriching, but essays that merely recount a trip to a foreign country without deeper reflection often fall flat. Additionally, travel stories can often unintentionally convey white saviorism , particularly if students are recounting experiences from their charity work or mission trips in a foreign place. If a student does wish to write about an experience from their travels, they should prioritize depth not breadth—the personal statement is not the place to detail an entire itinerary or document every aspect of a trip. Instead, students should focus on one specific and meaningful experience from their travels with vivid detail and creative storytelling, expounding on how the event changed their worldview, instilled new values, or inspired their future goals.

3. The Superhero Narrative

Ivy League and other top colleges are looking for students who are introspective and teachable—no applicant is perfect (admissions officers know this!). Therefore, it’s crucial that students be aware of their strengths and weaknesses, and open about the areas in which they hope to grow. They should avoid grandiose narratives in which they cast themselves as flawless heroes. While students should seek to put their best foot forward, depicting themselves as protagonists who single-handedly resolve complex issues can make them appear exaggerated and lacking in humility. For instance, rather than telling the story about being the sole onlooker to stand up for a peer being bullied at the lunch table, perhaps a student could share about an experience that emboldened them to advocate for themselves and others. Doing so will add dimension and dynamism to their essay, rather than convey a static story of heroism.

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Similarly, many students feel compelled to declare their intention to solve global issues like world hunger or climate change. While noble, these proclamations can come across as unrealistic and insincere, and they can distract from the tangible achievements and experiences that a student brings to the table. Instead, applicants should focus on demonstrable steps they’ve taken or plan to take within their local community to enact positive change, demonstrating their commitment and practical approach to making a difference. For instance, instead of stating a desire to eradicate poverty, students could describe their extended involvement in a local charity and how it has helped them to discover their values and actualize their passions.

5. The Sports Story

While sports can teach valuable lessons, essays that focus solely on athletic achievements or the importance of a particular game can be overdone and lack depth. Admissions officers have read countless essays about students scoring the winning goal, dealing with the hardship of an injury, or learning teamwork from sports. Students should keep in mind that the personal essay should relay a story that only they can tell—perhaps a student has a particularly unique story about bringing competitive pickleball to their high school and uniting unlikely friend groups or starting a community initiative to repair and donate golf gear for students who couldn’t otherwise afford to play. However, if their sports-related essay could have been written by any high school point guard or soccer team captain, it’s time to brainstorm new ideas.

6. The Pick-Me Monologue

Students may feel the need to list their accomplishments and standout qualities in an effort to appear impressive to Ivy League admissions officers. This removes any depth, introspection, and creativity from a student’s essay and flattens their experiences to line items on a resume. Admissions officers already have students’ Activities Lists and resumes; the personal statement should add texture and dimension to their applications, revealing aspects of their character, values and voice not otherwise obvious through the quantitative aspects of their applications. Instead of listing all of their extracurricular involvements, students should identify a particularly meaningful encounter or event they experienced through one of the activities that matters most to them, and reflect on the ways in which their participation impacted their development as a student and person.

7. The Pandemic Sob Story

The Covid-19 pandemic was a traumatic and formative experience for many students, and it is therefore understandable that applicants draw inspiration from these transformative years as they choose their essay topics. However, while the pandemic affected individuals differently, an essay about the difficulties faced during this time will likely come across as unoriginal and generic. Admissions officers have likely read hundreds of essays about remote learning challenges, social isolation, and the general disruptions caused by Covid-19. These narratives can start to blend together, making it difficult for any single essay to stand out. Instead of centering the essay on the pandemic's challenges, students should consider how they adapted, grew, or made a positive impact during this time. For example, rather than writing about the difficulties of remote learning, a student could describe how they created a virtual study group to support classmates struggling with online classes. Similarly, an applicant might write about developing a new skill such as coding or painting during lockdown and how this pursuit has influenced their academic or career goals. Focusing on resilience, innovation, and personal development can make for a more compelling narrative.

Crafting a standout personal statement requires dedicated time, careful thought, and honest reflection. The most impactful essays are those that toe the lines between vulnerability and professionalism, introspection and action, championing one’s strengths and acknowledging weaknesses. Starting early and striving to avoid overused and unoriginal topics will level up a student’s essay and increase their chances of standing out.

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Most Americans who vow to leave over an election never do. Will this year be different?

Deirdre Roney wanted an escape plan – a place to go if her darkest fears about America’s democracy came to pass.

The Los Angeles attorney and activist for immigrant and voting rights has worried about a rise of authoritarianism ever since Donald Trump won the presidency in 2016. As this fall’s election drew closer, that anxiety only grew.

Trump has vowed “ retribution” if he wins and a “ bloodbath ” if he loses. Though she says she’s not a high-profile activist, Roney fears political persecution could become a reality. “I would challenge you to find somebody who's as depressed and dark and scared as I am,” she said.

So, this summer, she secured her escape hatch. She and her husband obtained dual citizenship in the Caribbean nation of Antigua and Barbuda in exchange for a development fund investment of about $100,000, she said – a barrier-free overseas refuge to use if she feels unsafe.

“I wanted us to have a place to go,” she said. “I wanted a Plan B.”

The idea of moving to another country to protest a presidential administration or political policy isn’t new – think the Vietnam War or even vows to move following the reelection of President George W. Bush. Even Trump once joked he might leave if Joe Biden was elected. 

Typically, relatively few who vow to leave actually make the move, said Amanda Klekowski von Koppenfels, a University of Kent migration scholar and expert on Americans abroad .

But this year, as voter anxiety hits the red zone ahead of a divisive election contest between Trump and Biden, there are signs that Americans from a cross-section of society are taking a more serious look at the exits.

Want to leave the US? Here's how to move to Canada, Mexico and Europe as an American.

The percentage of U.S. citizens who would settle abroad if they were able reached 34% in a March 26 poll by Monmouth University, up from 12% since 1995. Monmouth polling officials said they believe the political rancor of recent years likely helped fuel the rise.

For some current and former members of the U.S. law enforcement and intelligence community, threats to jail political opponents are driving them to weigh whether they may have to leave to avoid being illegally detained, according to a former FBI director.

A recent survey by the publisher International Living found that 65% of more than 2,700 readers said that concerns about the political climate prompted them to accelerate plans to relocate overseas.

Henley & Partners, a large global residence and citizenship advisory firm, reported this year that wealthy Americans are pursuing backup citizenship or residence abroad at record levels. Motivations for its clients include political risk along with tax or business reasons.

Several other firms that help Americans live or work abroad told USA TODAY that political uncertainty is driving a spike not just in inquiries and but in concrete efforts to secure visas, homes, dual citizenship or foreign work permits – whether to move or to set up a contingency plan. 

David Lesperance, a Canadian tax and immigration adviser whose firm helps people secure dual citizenships or residency abroad, said most of his U.S. clients now cite concerns including political polarization and deadlock, antisemitism, gun violence, threats to LGBTQ+ rights, fear of rule by “the other party” and retribution by a Trump administration. 

And for some, such moves are also easier in the era of remote work.

“What’s different today is people are acting on it,” Lesperance said, adding that the Supreme Court ruling relating to presidential immunity has further ratcheted up concerns. “They sense the danger is real.”

Whether significant numbers of Americans actually pull up stakes is far from certain. Moving abroad brings the challenges of obtaining a visa and leaving behind family obligations. And some view such sentiments as an overreaction at home when other countries also face new political turmoil.

But it’s an idea that is a growing topic of conversation, especially after a presidential debate that raised new questions about Biden’s suitability and Trump’s repeated falsehoods . Even before that, some said, the urge to escape has spurred calls for advice to friends living overseas.

Justin Knepper, 48, moved from California to Portugal in 2020. Now, he said, “I would say at least 50% of our friends are considering moving” with politics at least a factor for most.

Retirement: More Americans retire abroad. What happens when crisis hits?

Moving to South Africa: ‘We’ve got to get out of here’ 

Ted Baumann’s move last year came after he grew alienated from both political parties.

The 63-year-old worked in nonprofit housing and financial publishing while living in Decatur, Georgia, near Atlanta, with his wife, a prekindergarten teacher, and their daughter.

He watched with concern as reactionary politics gathered steam amid President Barack Obama’s tenure. He was stunned when Senate Republicans violated a norm by blocking Obama from filling a Supreme Court seat. He said it seemed like “Third-World style politics.”

He worried about how easily some could rationalize such moves. Then Trump won. All around him, he thought political debate had become increasingly vitriolic. 

“I remember waking up the next week and thinking, ‘We’ve got to get out of here,’” he said.

It wouldn’t be a difficult move. Baumann’s wife is originally from South Africa. And he’d previously lived for a time and already had dual citizenship.

But they were settled into their own Georgia community. They both had good jobs and their daughter was headed to high school. And then the pandemic hit. 

While voters had narrowly elected Biden in 2020, it rattled him that nearly half of America supported Trump’s ideas including stolen-election conspiracies that fueled the Jan. 6, 2021, attack on the U.S. Capitol.

But Baumann – who said he doesn’t identify with either party but leans left – wasn’t thrilled with Democrats either.   

He thought liberals were overly focused on “identity politics, gender, race and sexual orientation – which are all important,” he said, and gave too little attention to pressing economic and other issues.

Over time, he lost faith that elected bodies could tackle everyday issues.

“It doesn't really matter which side you're from. It’s the inability to govern and to legislate and to address issues,” he said. “Because eventually, these unsolved issues are going to come back to bite you. You're going to run out of Social Security, you're going run out of health care for the elderly.”

By 2022, he and his wife decided, “This is not where we want to raise our daughter, this is not where we want to be,” he said, putting plans in motion to move to South Africa. 

There were economic considerations involved in their move, too: The cost of living, as well as health care, would be lower. Last year, they left behind their life in the Atlanta area for Cape Town. His daughter entered high school there and “couldn’t be happier,” he said. Baumann now works remotely.

To be sure, South Africa has its share of political struggles and problems, he said. But it felt like a place moving in a positive direction. America, by contrast, seemed to be moving backward.

Moving to Spain: Complicated reasons for going abroad 

Marsha Scarbrough arrived in Spain in early 2017.

Not long before that, she had given an interview to a Spanish reporter back home in the U.S. and found herself on the front page of a Spanish newspaper – dubbed “La Primera Exiliada,” the first exile, following Trump’s election.

Though she opposed Trump, Scarbrough moved at age 70 for a mix of reasons including affordable retirement, less expensive health care and a desire to live abroad, she said. She also wanted to be away from gun violence and other problems in the U.S., she said.

That’s true for most U.S. residents who migrate overseas for multiple reasons such as jobs, spouses or to study, said Klekowski von Koppenfels, the University of Kent expert. But she said politics can play into it. 

“Back when George Bush's handling of the Iraq War was a big political issue in the United States, I spoke with a number of people who had always meant to move to Europe and had always thought of studying in Europe. And then, as the Iraq War rolled around, they were increasingly unhappy with the politics around that. They thought, OK, now's the time for me to go ahead and move,’” she said.

A similar dynamic is in play for some currently considering a move.

Marco Permunian, founder of Italian Citizenship Assistance, has seen inquiries triple this year reaching as many as 250 a day, most U.S. residents looking to relocate, get dual citizenship based on lineage, or obtain visas to work, study, or retire in Italy or elsewhere in Europe.

He said a “general feeling of instability throughout the country, both politically and socially” is what’s driving many of his clients to seek to move to Europe now. A minority of them are ready to go immediately, he said, while others “want to have the option to relocate if they have to.”

In France, Adrian Leeds, whose company helps Americans find real estate, said her business has doubled each year since the pandemic. While some Americans are worried about far-right gains in France , she said that pales to clients citing the “fear of Donald Trump and the disaster in the U.S. when it comes to health care, gun control, women's rights, etc.,” she said. 

Jennifer Stevens, editor at the move-abroad publication International Living, which conducted the survey showing rising political concerns among readers, has seen it too. 

“People who already had an idea in the back of their minds that they might like to go abroad sometime,” she said, “They're crafting a Plan B because they feel like they just might need it if things go sideways in November and beyond.”

More: Feeling strange about celebrating July 4th amid Biden-Trump chaos? You’re not alone.

But will they adopt Plan B? Klekowski von Koppenfels said a survey she helped to commission didn’t show a significant increase in emigration aspirations between 2014 and 2019 despite an increase in public statements about it.

Gallup found that during the start of the Trump Administration in 2017 and 2018, a record 16% of Americans said they would like to permanently move to another country if they could. That was higher than the average levels during the Bush (11%) or Obama administration (10%). 

Gallup said that while it didn’t ask respondents about political leanings, the surge in Americans' desire to migrate in those years came among groups that typically leaned Democratic and had disapproved of Trump: women, young Americans and people in lower-income groups.  

The percentage of respondents in later Gallup polls who said they'd like to move abroad permanently dipped to 13% in 2020 and rose to 17% in 2023, according to data provided by Gallup.

In March, the Monmouth poll found that of the 34% who said they would settle in another country if free to do so. It asked about the political leanings of those who said they would leave: 41% of independents, 35% of Democrats and 22% of Republicans.

If wanting or vowing to leave is most often a political statement, it’s also a source of political fodder.

When Barbara Streisand said she would leave the country if Trump won, the conservative outlet BlazeTV declared that “For the second time in recent history, the trash is promising to take itself out.” In 2020, one Ohio sheriff mocked celebrities who said they’d leave four years ago but didn't by offering a one-way ticket out of the country . 

And some who want to leave get criticism for leaving the U.S. instead of fighting for change. 

After Scarborough moved to Spain, a man from another European country told her, “ ‘Well, you're just an opportunist. You’re taking advantage of other countries where people have done the work.” But she’d spent years advocating for causes back home, she said. 

“I'm choosing to spend my final years having fun in a place that has solved many of these problems and created a better quality of life,” she said. “At my age, I’ve done everything I can do. Do I need to keep fighting?”

Moving to Europe: Surprising, similar political issues 

Lauren Ell, 36, said people often underestimate the costs and challenges of moving. 

Ell, a Trump-supporting Republican Southern California native who moved to Sweden in 2016 to be with her partner, founded an online group called Nordic Republicans to connect conservatives, who she said are difficult to find in an area where Democrats tend to dominate expat forums.

“When I hear people say, ‘I'm gonna move out of the country, because of the politics there.’ I think it's a bit silly because it's really difficult if you just want to get up and move,” she said.

Some countries have strict residency policies for immigrants. Obtaining visas, work permits and citizenship often takes time and is costly. 

“And then there’s the politics,” Ell said, noting that Sweden, despite its liberal reputation, didn’t close businesses or mandate certain health measures during the COVID-19 pandemic, in contrast to U.S. policies she opposed. “They might be surprised that there's actually similar right-leaning politics in many European countries.”

Indeed, support for right-leaning politicians has been rising in some European countries. In France, a far-right party made historic gains in the first round of hastily called legislative elections, raising the specter of the far-right coming into power for the first time since Nazi occupation in World War II. In the final round of voting, the far-right  National Rally party fell short of expectations, finishing behind centrist and leftist coalitions, but still secured its highest number of legislative seats yet. In early July, the Netherlands installed a new right-wing government, Reuters reported . 

Alessandra Bloom, 33, who moved from Boston where she worked in restaurant management to Rovigo, Italy, in 2021 to seek dual citizenship based on lineage, now works for Italian Citizenship Assistance – and understands why some Americans back home are looking abroad.

“It feels heavy in America. The divide is so strong,” she said. But living in Italy has also shown her that “there are problems everywhere in the world, and no matter where you go, everyone has political troubles.” She added, “I mean, they have just as much conservative politics and immigrant policy that they're debating.”

David Morse, 72,  who once worked as a staffer to Congressional Republicans, said he left the U.S. because of Trump. He moved in 2019 to Norway, where his wife was born. But he’s found it harder than he'd hoped to leave Trump’s political noise behind: “It’s hard to avoid Donald Trump.”

On TV,  he said, is a regular TV show chronicling Trump news. He’s everywhere on the internet. And Morse still reads U.S. political news often.

“And I guess that's partly my fault, too, because I suppose I could just not read stuff and turn it off, but I don’t,” he said. Trump, he said, “sort of buries himself into your brain.”

He still plans to vote from abroad, a desire that has helped grow the group Democrats Abroad, an official group with state-level recognition by the Democratic National Committee, whose membership has tripled since 2015, according to a spokeswoman who declined to provide an exact figure. 

But Morse is happy living abroad. In part, because he doesn’t see things changing anytime soon. While people moved to Canada to protest the Vietnam War, he said, “it wasn't systematic or fundamental to the American system.” This time, he said, it feels different.

He said he worries about a more violent or widespread version of Jan. 6 if Trump loses, and that democracy’s guardrails will fail to hold up. 

“There's nothing that says that American democracy is permanent and immutable,” he said. “And I fear it's coming apart.”

Politicians must engage with Asian American voters

Tom Suozzi with members of the Asian and South Asian communities at a campaign event on Jan. 14, in Queens, a month before the 3rd Congressional District special election Credit: Suozzi for Congress 2024

This guest essay reflects the views of Jo-Ann Yoo, executive director of the Asian American Federation.

Asian American and Pacific Islander Heritage Month ended in May. But the question for community leadership organizations like the Asian American Federation and our members and allies is: How do we keep our community in focus year-round?

While celebratory months come and go, preparations for election season are always upon us. Thanks to recent results, political pundits now realize what our community has known for years: Engaging Asian American voters is crucial for winning an election. But as candidates vie for our votes, some fail to recognize that the key to gaining them is year-round engagement.

At 1.5 million strong, Asian Americans are the fastest-growing voting bloc in New York City. On Long Island, the Asian population grew by 4.4% to 252,957 between 2022 and 2023, according to a Newsday analysis. Asian American voters represent more than 20 ethnic groups and speak more than 40 languages.

This diversity, driven by national origin, home-country ties, and linguistic identity, results in varying socioeconomic circumstances. For some, health care access is pressing, while others prioritize more funding for schools, immigration reform, or safety in light of ongoing anti-Asian violence and racist political rhetoric.

In community meetings, we often hear, “Why are we only sought out during election season? We are here year-round, and we want to be engaged on issues important to the entire community. We feel unseen and ignored.”

From our Editorial Board, get inside the local, city and state political scenes.

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Elected leaders and candidates must think beyond transactional relationships during election season and engage in earnest with their Asian American constituents using linguistically and culturally sensitive approaches. Most importantly, our community tends to vote based on issues, not party affiliation. Candidates must recognize our unique complexities and avoid lumping us under a simplistic “Asian vote” label.

Failing to tailor outreach efforts to our needs excludes many in our community from crucial conversations that influence voters. AAF understands these challenges, as do our member agencies that lead civic engagement programs, especially in communities where only 50% of residents are proficient in English.

A new AAF report highlights the power of consistent and culturally sensitive outreach to Asian American voters: Rep. Tom Suozzi’s campaign successfully engaged Asian American voters, demonstrating how our communities were key to victory in February’s Third Congressional District special election. More than 17% of registered voters in the district are Asian American; 37.5% of them are unaffiliated with any party. Suozzi won the Queens area by more than 20 points, significantly outperforming the previous Democratic candidate’s 4-point margin in the same area.

Suozzi’s campaign connected with Asian American communities through local events in places where Asian New Yorkers gather. Furthermore, because nearly 63% of Asian Americans in his district are foreign-born and 34.8% have limited English proficiency, the campaign produced multilingual voter literature in Chinese, Korean, and Urdu to ensure broad outreach, a tactic we know is effective. Suozzi’s win illustrates the power of the Asian American vote.

It would be a critical mistake for any campaign to continue to disregard the voting power of Asian American New Yorkers and to not meet our communities where they are.

My community has been long ignored, but we are Americans who want to be engaged as a key to change. The Asian American community wields significant power as a voting bloc. Our votes will support candidates who connect with us in ways that respect our culture and heritage. We are here. We want to be engaged, and we are ready to vote.

This guest essay reflects the views of Jo-Ann Yoo, executive director of the Asian American Federation.

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Elektrostal

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Elektrostal , city, Moscow oblast (province), western Russia . It lies 36 miles (58 km) east of Moscow city. The name, meaning “electric steel,” derives from the high-quality-steel industry established there soon after the October Revolution in 1917. During World War II , parts of the heavy-machine-building industry were relocated there from Ukraine, and Elektrostal is now a centre for the production of metallurgical equipment. Pop. (2006 est.) 146,189.

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