essay the role of media

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Essay On Media

Keeping up with the most recent developments is critical in today's society. People can get the most recent and important news through the media. The media is the most commonly used medium for receiving information from north to south or east to west. Here are a few sample essays on the topic ‘Media’.

100 Words Essay On Media

200 word essay on media, 500 word essay on media.

The media has an impact on the reputation of a political party, organisation, or individual. Media keeps people informed about current happenings in politics, culture, art, academia, communication, and commerce. Different forms of media help modern civilization in remaining in touch with the world in the shortest amount of time.

The media is all around us; we are immersed in it even when we are not aware of it. It is seen in newspapers, television, and technological gadgets such as cell phones. We perceive it as a tool for speeding time or distancing ourselves from what is going on in other people's lives.

Social media is a tool that has become immensely popular among all ages due to its user-friendly interface. The youth are the most prevalent social media user demographics, which is both remarkable and concerning.

Imagery from the media abounds in today's culture. We know this since we may see posters advertising well-known brands and the latest products almost anywhere we go, such as while driving on the highway. When we are drawn to advertisements, we may begin to imagine or visualise ourselves using them.

The media can tell us about a product, service, or message. Today, media influence is so powerful that it may easily influence public opinion both positively and negatively. We also live in a society that is heavily reliant on the media for entertainment and information. Indeed, pictures in the media have an effect on both people and society, especially women, men, teenagers, and young children.

Simultaneously, media such as television, broadens our perspective by providing us with access to facts from all around the world. Television may also provide us with a wide range of news and current happenings. It can also be a useful learning tool, guiding future generations in the proper direction.

The media has a large influence on our lives. We educate ourselves on a regular basis by staying up with the latest events. The news serves a crucial role in keeping us informed about current affairs and global happenings. For example, because of globalization, you can read about current happenings in the United States of America even if you live in India.

The media is the most significant communication tool. It aids in the delivery or dissemination of news. Although the media is also associated with spreading fake news, it also plays an important role in informing us about reality. We cannot deny that this world is filled with so many social problems that we require the media to spotlight these concerns so that the government or other individuals can take action to resolve these social issues.

Role Of Media

When it comes to the media, it is regarded as the fourth element of democracy. It's the most comprehensive repository of information on the globe. Everyone hope and expects the media to provide us with the most complete and accurate news in any situation. As a result, the media plays an important role in balancing all areas of our society.

It is crucial for teaching and informing global citizens about what is happening around the world. As a result, supplying readers with truthful and authentic news is vital for societal growth. The case of Aayushi Talvaar is a good illustration of how the media works.

Advantages Of Media

Education | The media educates the public. The mob learns about health issues, environmental preservation, and a variety of other relevant topics through television or radio programming.

Keeps Us Informed | People obtain the most recent news in a timely manner. Distance is not a barrier to providing knowledge to people from anywhere on the planet. People receive the daily latest news from media sites, which keep them current on the latest trends and happenings throughout the world.

Knowledge | The media can help you learn more about a variety of topics.

Amusement | It is a great source of entertainment. People are amused by music and television shows.

Disadvantages Of Media

Individualism | People spend far too much time watching or binge-watching stuff on the internet. As a result, their relationships with friends, family, and neighbours may suffer as a result.

Fraud and Cybercrime | The Internet is lurking with imposters, fraudsters, hackers, and other predators with the opportunity to commit criminal acts without the victims' knowledge.

Addiction | For most children and adults, some television shows and internet media can be quite addictive, resulting in a decrease in productivity.

Health Issues | Prolonged television viewing or internet bingeing can cause visual difficulties, and prolonged exposure to loud noises via headphones or earphones can cause hearing impairments.

Malware and Fake Profiles | Anyone can set up an anonymous account and pretend to be someone else. Anyone with access to such profiles might use them for malevolent purposes, such as spreading misinformation, which can harm the image of any targeted people or company.

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Role of Media Essay | Essay on Role of Media for Students and Children in English

February 14, 2024 by sastry

Role of Media Essay: Media is known as the fourth pillar of democracy due to its important role in shaping public opinion. Today, in this ultra modern world, the role of media has been augmenting day by day. It has been surving as a vigilant watch dog of India.

You can read more  Essay Writing  about articles, events, people, sports, technology many more.

Long and Short Essays on Role of Media for Kids and Students in English

Given below are two essays in English for students and children about the topic of ‘Role of Media’ in both long and short form. The first essay is a long essay on Role of Media of 400-500 words. This long essay about Role of Media is suitable for students of class 7, 8, 9 and 10, and also for competitive exam aspirants. The second essay is a short essay on Role of Media of 150-200 words. These are suitable for students and children in class 6 and below.

Long Essay on Role of Media 500 Words in English

Below we have given a long essay on Role of Media of 500 words is helpful for classes 7, 8, 9 and 10 and Competitive Exam Aspirants. This long essay on the topic is suitable for students of class 7 to class 10, and also for competitive exam aspirants.

Print Media has created an awareness among the people regarding their rights and duties. We can update ourselves just by going through the morning newspaper, getting each and every kind of news from every nook and corner of the world. Catering to all this, today mass media is well-established, wherein it is remarkable to see the All India Radio (AIR) now reaches 90% of the population, TV more than 80% and over 5,600 newspapers, 150 of these publications are published daily in over 100 languages.

There has been a worldwide growth of the Print Media even after the emergence of the electronic media. Moreover, there has been an increase in the circulation of newspapers around the world even after the emergence of electronic media and the internet. The newspapers play a very important role in the working of any democracy. Our Constitution too grants us the Right to Freedom of Expression which is manifested, in free press in our country. In a democracy, newspapers are the best way of educating people politically and socially. They play a decisive role no only in updating the public but also in formulating a well-balanced public opinion. The public read about the current events, interpret them and learn to intelligently participate in the political, social and economic affairs of the country.

Newspapers also reflect public opinion, thus formed through letters to the Editor which are usually published in a separate column. Moreover, Print Media provides great incentive to business by large number of advertisements on a variety of things s,uch as a house on sale, shops, electronic goods, stationary, cloth stores, glass ware, crockery shops etc. Matrimonial advertisements, job-opportunities, obituaries are all advertised through the Print Media.

Now-a-days, another very popular means of social interaction and propagation that has emerged along with the Print Media is the rise of Electronic Media. The birth of electronic media took place with the invention of radio, it further got spread through television, then through the laptops, computers via internet and now in every hand in I the form of mobile phones. Electronic Media has a very emphatic and motivating effect on the society today. The various news channels keep the vigilant citizens updated. Channels like Discovery and National Geographic keep the inquisitive mind busy and satisfy every intellectual query of a probing mind. Along with these, there are endless number of entertainment channels solely to amuse and tickle the audience. Now, quite a number of kids’ channels have come up to cater to this special section of the society. Television can help popularise technology and internationalise, and universalise our outlook.

These-days, the internet too is gaining a huge momentum, in terms of its role in media. This is because traditional ‘silent citizens’ for traditional media like newspaper often ‘speak out’ through the internet platform to let a society hear their voices. This has in turn increased the society’s level of democratic awareness wherein people of all age groups and sections formulate their opinion on the social networking sites. It is also because internet can be used by anybody, anywhere, at anytime easily to express themselves economically. Infact, these days there are many independent websites established which hope to monitor parliament activities and other crucial operations of society. The only major drawback internet is facing is that its spread is limited.

Yet, there is other side to media too, wherein it tries to cater to the transient needs of life and to appeal to the emotions of masses instead of maintaining an intellectual level. They even lower the moral tone and publish sub-standard materials to increase their readership.

Many times, newspapers try to ally themselves to particular ideology or a party instead of maintaining impartiality and indulge in mudslinging or even communal propaganda. These thoughtless means for easy money provides temporary financial benefits to a handful of people but prove to be extremely disastrous in the end for society at large.

Short Essay on Role of Media 200 Words in English

Below we have given a short essay on Role of Media is for Classes 1, 2, 3, 4, 5 and 6. This short essay on the topic is suitable for students of class 6 and below.

People involved in this profession should realise the massive responsibility they shoulder and sacredness of the duty that they perform. They should avoid personal bias and prejudice to cloud their good sense. Instead, they should try to combat social evils, communal forces and also keep the government on its toes, committed to its promises. It should try to make people politically conscious and keep patriotism and national pride alive in the people.

In today’s world media has become as necessary as food and clothing. In the earlier times, it united people for freedom struggle, today it is uniting people against social evils. It has always been a crucial part, a ‘mirror’ of society in every age, however it only differs in its approach, means and spread, from time to time. It has immense power which needs to be carefully harnessed. Moreover, it has also been seen that media is reduced to a commercialised sector, eying the news which are hot and good at selling. The goal is merely to gain the television rating points.

I believe, if the media identifies its responsibility and work sincerely and honestly, then it can serve as a great force in building the nation.

Role of Media Essay Word Meanings for Simple Understanding

• Augmenting – increasing, growing, raising
• Manifested – expressed, established
• Decisive – crucial, significant, critical
• Formulating – expressing, developing
• Obituaries – a published notice of a death, sometimes with a brief biography of the deceased
• Propagation – spreading, spread, promotion, communication, distribution
• Emphatic – forceful and positive; definite; direct
• Inquisitive – curious, questioning, inquiring
• Probing – searching
• Amuse – entertain, please, delight
• Transient – short-term, temporary
• Ally – associate, connect
• Mudslinging – efforts to discredit one’s opponent by malicious or scandalous attacks
• Propaganda – information, advertising, promotion
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Essay on Role of Media in Democracy

Students are often asked to write an essay on Role of Media in Democracy in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Role of Media in Democracy

Introduction.

Media is a pillar of democracy. It informs the public, promotes transparency, and encourages citizen participation.

Media as an Informer

Media informs citizens about the activities of government. It helps people make informed decisions during elections.

Media and Transparency

Media exposes corruption and misuse of power. It holds leaders accountable, ensuring they serve public interest.

Media and Participation

Through debates and discussions, media encourages citizens to participate in democratic processes. It gives voice to the voiceless.

250 Words Essay on Role of Media in Democracy

Media, often hailed as the ‘Fourth Pillar’ of democracy, plays a pivotal role in shaping a healthy democracy. It is the backbone of a democracy, as it helps shape public opinion and influence the direction in which a society progresses.

Media as a Watchdog

Media’s primary role in a democracy is to act as a watchdog. It ensures the government’s accountability and transparency, scrutinizing its policies and decisions. By exposing corruption, inefficiency, and injustice, it empowers citizens to demand better governance.

Media as a Platform for Dialogue

Media also facilitates a healthy exchange of ideas, opinions, and criticisms. It provides a platform where different viewpoints can be expressed and heard, fostering a culture of debate and discussion, which is integral to a thriving democracy.

The Role of Media in Elections

Media’s role becomes particularly significant during elections. By providing comprehensive and unbiased information about candidates, their policies, and their performance, media allows voters to make informed choices, strengthening the electoral process.

Challenges and Conclusion

However, the power of media also poses challenges. Issues like fake news, media bias, and sensationalism can undermine its role in a democracy. Thus, it is crucial to promote media literacy, ethics, and regulations to ensure that media continues to serve as a pillar of democracy. Despite these challenges, it is undeniable that media plays a critical role in the functioning and preservation of democracy.

500 Words Essay on Role of Media in Democracy

The role of media in ensuring transparency.

In a democratic setup, media acts as a watchdog, keeping a vigilant eye on the actions of the government and other public figures. It investigates, exposes, and challenges any instances of corruption, malpractice, or abuse of power. By reporting on such issues, the media ensures accountability and transparency, thereby strengthening the democratic fabric of the society.

Media as a Platform for Debate and Discussion

Media also provides a platform for public debate and discussion. It encourages the exchange of ideas, opinions, and perspectives, which is crucial for the democratic process. Through news, talk shows, and panel discussions, media allows diverse viewpoints to be heard, fostering a culture of tolerance and mutual respect.

Media and Voter Awareness

Media and social change.

Media can also be a powerful tool for social change. By highlighting social issues and injustices, it can mobilize public opinion and spur collective action. Media campaigns on issues like gender discrimination, environmental conservation, and human rights have played a significant role in bringing about societal transformations.

Challenges and the Way Forward

Despite its crucial role, the media in a democracy faces several challenges. These include issues like media bias, sensationalism, and the influence of corporate and political interests. To overcome these challenges, there is a need for stringent regulations to ensure media independence and objectivity. Media literacy should also be promoted to enable the public to critically analyze media content.

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The Significance and Impact of the Media in Contemporary Society

• First Online: 10 March 2018

Cite this chapter

• Faith Gordon 3  

Part of the book series: Palgrave Socio-Legal Studies ((PSLS))

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This chapter explores the significance of the media and the impact it has on the meaning-making processes in contemporary society. It draws on key national and international academic literature and previous studies on the role and functions of the media. This includes the key theoretical debates on deviancy amplification, folk devils and moral panics. It assesses the media’s impact on criminal justice policies and on public opinion of, and support for authoritarian ideologies and policies. In particular, it will focus on exploring how the media can influence popular culture and the impact of media portrayals of crime on societal perceptions, responses and reactions directed towards social groups, in particular children and young people ‘in conflict with the law’.

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It has long been acknowledged that the media are difficult to capture and define (Craig 2004 : 3). As outlined in Chap. 1 , the terms ‘media’ or ‘mass media’ refer to the traditional definition of the media, as consisting of newspapers (the print media), radio (broadcast media) and news bulletins and programs (televised media). While choosing to focus on the contemporary media, this book acknowledges from the outset that there is an extensive body of work existing on the historical origins of the media; mass communication and its impact, and the role of technological development (see Downing 1980 ; Frost 2000 ; Curran 2002 ).

There has been much criticism of pluralist theories on the media, including the arguments that pluralism is an ideological justification for the media and that the basis of the theory is not grounded in evidence. Rather the pluralist model assumes that the content of the media is diverse, without presenting evidence to reinforce or prove this theory (see Blumler and Gurevitch 1995 ).

Rupert Murdoch’s ownership of a range of media outlets in the United Kingdom (UK) and United States (US) is a prime example of the concentration of power and the influence of owners on media content (see Golding and Murdock 1991 ; Horrie 2003 ; Cole 2005 ). Further to this, academics such as Barker ( 1999 : 46) argue that conglomeration has aided a general concentration of media ownership, with research such as Bagdikian’s ( 2004 ) stating that the US media were controlled by 50 corporations in the 1980s, and by 2003 this had been reduced to five controlling the majority of the 178,000 media outlets. Significantly as Tait ( 2012 : 518) observes, the ‘scale and intensity’ of the phone hacking scandal in 2011, saw the resignation of the chief executive of one of the UK’s most influential newspaper groups, the resignation of one of the UK’s most senior police officers, the arrest of Andy Coulson, who had acted as the then Prime Minister, David Cameron’s head of communications, the resignation of two senior executives from key companies in the Murdoch empire, as well as the collapse of the takeover deal in relation to BSkyB and the closure of the News of the World (see also Keeble and Mair 2012 ; McKnight 2012 ; Watson and Hickman 2012 ).

As Barrat ( 1994 : 61) notes, the majority of media organisations are influenced by ‘a variety of commercial influences’, including the need to be profitable and also obtaining revenue through ‘advertising’. Some media outlets are part of the public sector, such as the BBC and they have the requirement ‘to provide a public service’, by ‘informing, educating, and entertaining audiences’ (Barrat 1994 : 61).

Tait’s ( 2012 : 520) analysis of the phone hacking scandal asserts that it has ‘revealed some fundamental issues in British political communications, the political system and the practice and regulation of journalism’. His analysis also documents ‘a secret history’ between Murdoch and British politics (Tait 2012 : 520–523).

Semiology provides a suitable vehicle for studying the meanings behind media content (see O’Connor 1989 ; Hall 1997 ; Berger 1998 ; Barker 2000 ; Schirato and Yell 2000 ). In contemporary literature it is now referred to as semiotics and was first developed by the Swiss linguist, Saussure, who proposed that meaning was ‘produced through … language systems’ (Schirato and Yell 2000 : 19). He focused on the ‘linguistic sign’, which he divided into the ‘signifier’, ‘the signified’ and the ‘sign’ (Schirato and Yell 2000 : 19).

As the findings of a number of content analysis studies highlight, the media exaggerate the levels of crime, in particular violent crime in the UK (see Ditton and Duffy 1983 ; Schlesinger and Murdock 1991 ; Williams and Dickinson 1993 ; Callanan 2005 ; Greer 2005 ; Reiner 2007 ).

Dorfman and Schiraldi’s ( 2001 ) research found that 76 percent of the public said they formed their opinions about crime from the media, whereas 22 percent reported that their knowledge of crime was formed through their personal experiences.

Bibliography

Aggleton, P. (1987) Deviance , London: Tavistock Publications.

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Gordon, F. (2018). The Significance and Impact of the Media in Contemporary Society. In: Children, Young People and the Press in a Transitioning Society. Palgrave Socio-Legal Studies. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-60682-2_2

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1.3 The Evolution of Media

Learning objectives.

• Identify four roles the media performs in our society.
• Recognize events that affected the adoption of mass media.
• Explain how different technological transitions have shaped media industries.

In 2010, Americans could turn on their television and find 24-hour news channels as well as music videos, nature documentaries, and reality shows about everything from hoarders to fashion models. That’s not to mention movies available on demand from cable providers or television and video available online for streaming or downloading. Half of U.S. households receive a daily newspaper, and the average person holds 1.9 magazine subscriptions (State of the Media, 2004) (Bilton, 2007). A University of California, San Diego study claimed that U.S. households consumed a total of approximately 3.6 zettabytes of information in 2008—the digital equivalent of a 7-foot high stack of books covering the entire United States—a 350 percent increase since 1980 (Ramsey, 2009). Americans are exposed to media in taxicabs and buses, in classrooms and doctors’ offices, on highways, and in airplanes. We can begin to orient ourselves in the information cloud through parsing what roles the media fills in society, examining its history in society, and looking at the way technological innovations have helped bring us to where we are today.

What Does Media Do for Us?

Media fulfills several basic roles in our society. One obvious role is entertainment. Media can act as a springboard for our imaginations, a source of fantasy, and an outlet for escapism. In the 19th century, Victorian readers disillusioned by the grimness of the Industrial Revolution found themselves drawn into fantastic worlds of fairies and other fictitious beings. In the first decade of the 21st century, American television viewers could peek in on a conflicted Texas high school football team in Friday Night Lights ; the violence-plagued drug trade in Baltimore in The Wire ; a 1960s-Manhattan ad agency in Mad Men ; or the last surviving band of humans in a distant, miserable future in Battlestar Galactica . Through bringing us stories of all kinds, media has the power to take us away from ourselves.

Media can also provide information and education. Information can come in many forms, and it may sometimes be difficult to separate from entertainment. Today, newspapers and news-oriented television and radio programs make available stories from across the globe, allowing readers or viewers in London to access voices and videos from Baghdad, Tokyo, or Buenos Aires. Books and magazines provide a more in-depth look at a wide range of subjects. The free online encyclopedia Wikipedia has articles on topics from presidential nicknames to child prodigies to tongue twisters in various languages. The Massachusetts Institute of Technology (MIT) has posted free lecture notes, exams, and audio and video recordings of classes on its OpenCourseWare website, allowing anyone with an Internet connection access to world-class professors.

Another useful aspect of media is its ability to act as a public forum for the discussion of important issues. In newspapers or other periodicals, letters to the editor allow readers to respond to journalists or to voice their opinions on the issues of the day. These letters were an important part of U.S. newspapers even when the nation was a British colony, and they have served as a means of public discourse ever since. The Internet is a fundamentally democratic medium that allows everyone who can get online the ability to express their opinions through, for example, blogging or podcasting—though whether anyone will hear is another question.

Similarly, media can be used to monitor government, business, and other institutions. Upton Sinclair’s 1906 novel The Jungle exposed the miserable conditions in the turn-of-the-century meatpacking industry; and in the early 1970s, Washington Post reporters Bob Woodward and Carl Bernstein uncovered evidence of the Watergate break-in and subsequent cover-up, which eventually led to the resignation of President Richard Nixon. But purveyors of mass media may be beholden to particular agendas because of political slant, advertising funds, or ideological bias, thus constraining their ability to act as a watchdog. The following are some of these agendas:

• Entertaining and providing an outlet for the imagination
• Educating and informing
• Serving as a public forum for the discussion of important issues
• Acting as a watchdog for government, business, and other institutions

It’s important to remember, though, that not all media are created equal. While some forms of mass communication are better suited to entertainment, others make more sense as a venue for spreading information. In terms of print media, books are durable and able to contain lots of information, but are relatively slow and expensive to produce; in contrast, newspapers are comparatively cheaper and quicker to create, making them a better medium for the quick turnover of daily news. Television provides vastly more visual information than radio and is more dynamic than a static printed page; it can also be used to broadcast live events to a nationwide audience, as in the annual State of the Union address given by the U.S. president. However, it is also a one-way medium—that is, it allows for very little direct person-to-person communication. In contrast, the Internet encourages public discussion of issues and allows nearly everyone who wants a voice to have one. However, the Internet is also largely unmoderated. Users may have to wade through thousands of inane comments or misinformed amateur opinions to find quality information.

The 1960s media theorist Marshall McLuhan took these ideas one step further, famously coining the phrase “ the medium is the message (McLuhan, 1964).” By this, McLuhan meant that every medium delivers information in a different way and that content is fundamentally shaped by the medium of transmission. For example, although television news has the advantage of offering video and live coverage, making a story come alive more vividly, it is also a faster-paced medium. That means more stories get covered in less depth. A story told on television will probably be flashier, less in-depth, and with less context than the same story covered in a monthly magazine; therefore, people who get the majority of their news from television may have a particular view of the world shaped not by the content of what they watch but its medium . Or, as computer scientist Alan Kay put it, “Each medium has a special way of representing ideas that emphasize particular ways of thinking and de-emphasize others (Kay, 1994).” Kay was writing in 1994, when the Internet was just transitioning from an academic research network to an open public system. A decade and a half later, with the Internet firmly ensconced in our daily lives, McLuhan’s intellectual descendants are the media analysts who claim that the Internet is making us better at associative thinking, or more democratic, or shallower. But McLuhan’s claims don’t leave much space for individual autonomy or resistance. In an essay about television’s effects on contemporary fiction, writer David Foster Wallace scoffed at the “reactionaries who regard TV as some malignancy visited on an innocent populace, sapping IQs and compromising SAT scores while we all sit there on ever fatter bottoms with little mesmerized spirals revolving in our eyes…. Treating television as evil is just as reductive and silly as treating it like a toaster with pictures (Wallace, 1997).” Nonetheless, media messages and technologies affect us in countless ways, some of which probably won’t be sorted out until long in the future.

A Brief History of Mass Media and Culture

Until Johannes Gutenberg’s 15th-century invention of the movable type printing press, books were painstakingly handwritten and no two copies were exactly the same. The printing press made the mass production of print media possible. Not only was it much cheaper to produce written material, but new transportation technologies also made it easier for texts to reach a wide audience. It’s hard to overstate the importance of Gutenberg’s invention, which helped usher in massive cultural movements like the European Renaissance and the Protestant Reformation. In 1810, another German printer, Friedrich Koenig, pushed media production even further when he essentially hooked the steam engine up to a printing press, enabling the industrialization of printed media. In 1800, a hand-operated printing press could produce about 480 pages per hour; Koenig’s machine more than doubled this rate. (By the 1930s, many printing presses could publish 3,000 pages an hour.)

This increased efficiency went hand in hand with the rise of the daily newspaper. The newspaper was the perfect medium for the increasingly urbanized Americans of the 19th century, who could no longer get their local news merely through gossip and word of mouth. These Americans were living in unfamiliar territory, and newspapers and other media helped them negotiate the rapidly changing world. The Industrial Revolution meant that some people had more leisure time and more money, and media helped them figure out how to spend both. Media theorist Benedict Anderson has argued that newspapers also helped forge a sense of national identity by treating readers across the country as part of one unified community (Anderson, 1991).

In the 1830s, the major daily newspapers faced a new threat from the rise of penny papers, which were low-priced broadsheets that served as a cheaper, more sensational daily news source. They favored news of murder and adventure over the dry political news of the day. While newspapers catered to a wealthier, more educated audience, the penny press attempted to reach a wide swath of readers through cheap prices and entertaining (often scandalous) stories. The penny press can be seen as the forerunner to today’s gossip-hungry tabloids.

The penny press appealed to readers’ desires for lurid tales of murder and scandal.

Wikimedia Commons – public domain.

In the early decades of the 20th century, the first major nonprint form of mass media—radio—exploded in popularity. Radios, which were less expensive than telephones and widely available by the 1920s, had the unprecedented ability of allowing huge numbers of people to listen to the same event at the same time. In 1924, Calvin Coolidge’s preelection speech reached more than 20 million people. Radio was a boon for advertisers, who now had access to a large and captive audience. An early advertising consultant claimed that the early days of radio were “a glorious opportunity for the advertising man to spread his sales propaganda” because of “a countless audience, sympathetic, pleasure seeking, enthusiastic, curious, interested, approachable in the privacy of their homes (Briggs & Burke, 2005).” The reach of radio also meant that the medium was able to downplay regional differences and encourage a unified sense of the American lifestyle—a lifestyle that was increasingly driven and defined by consumer purchases. “Americans in the 1920s were the first to wear ready-made, exact-size clothing…to play electric phonographs, to use electric vacuum cleaners, to listen to commercial radio broadcasts, and to drink fresh orange juice year round (Mintz, 2007).” This boom in consumerism put its stamp on the 1920s and also helped contribute to the Great Depression of the 1930s (Library of Congress). The consumerist impulse drove production to unprecedented levels, but when the Depression began and consumer demand dropped dramatically, the surplus of production helped further deepen the economic crisis, as more goods were being produced than could be sold.

The post–World War II era in the United States was marked by prosperity, and by the introduction of a seductive new form of mass communication: television. In 1946, about 17,000 televisions existed in the United States; within 7 years, two-thirds of American households owned at least one set. As the United States’ gross national product (GNP) doubled in the 1950s, and again in the 1960s, the American home became firmly ensconced as a consumer unit; along with a television, the typical U.S. household owned a car and a house in the suburbs, all of which contributed to the nation’s thriving consumer-based economy (Briggs & Burke, 2005). Broadcast television was the dominant form of mass media, and the three major networks controlled more than 90 percent of the news programs, live events, and sitcoms viewed by Americans. Some social critics argued that television was fostering a homogenous, conformist culture by reinforcing ideas about what “normal” American life looked like. But television also contributed to the counterculture of the 1960s. The Vietnam War was the nation’s first televised military conflict, and nightly images of war footage and war protesters helped intensify the nation’s internal conflicts.

Broadcast technology, including radio and television, had such a hold on the American imagination that newspapers and other print media found themselves having to adapt to the new media landscape. Print media was more durable and easily archived, and it allowed users more flexibility in terms of time—once a person had purchased a magazine, he or she could read it whenever and wherever. Broadcast media, in contrast, usually aired programs on a fixed schedule, which allowed it to both provide a sense of immediacy and fleetingness. Until the advent of digital video recorders in the late 1990s, it was impossible to pause and rewind a live television broadcast.

The media world faced drastic changes once again in the 1980s and 1990s with the spread of cable television. During the early decades of television, viewers had a limited number of channels to choose from—one reason for the charges of homogeneity. In 1975, the three major networks accounted for 93 percent of all television viewing. By 2004, however, this share had dropped to 28.4 percent of total viewing, thanks to the spread of cable television. Cable providers allowed viewers a wide menu of choices, including channels specifically tailored to people who wanted to watch only golf, classic films, sermons, or videos of sharks. Still, until the mid-1990s, television was dominated by the three large networks. The Telecommunications Act of 1996, an attempt to foster competition by deregulating the industry, actually resulted in many mergers and buyouts that left most of the control of the broadcast spectrum in the hands of a few large corporations. In 2003, the Federal Communications Commission (FCC) loosened regulation even further, allowing a single company to own 45 percent of a single market (up from 25 percent in 1982).

Technological Transitions Shape Media Industries

New media technologies both spring from and cause social changes. For this reason, it can be difficult to neatly sort the evolution of media into clear causes and effects. Did radio fuel the consumerist boom of the 1920s, or did the radio become wildly popular because it appealed to a society that was already exploring consumerist tendencies? Probably a little bit of both. Technological innovations such as the steam engine, electricity, wireless communication, and the Internet have all had lasting and significant effects on American culture. As media historians Asa Briggs and Peter Burke note, every crucial invention came with “a change in historical perspectives.” Electricity altered the way people thought about time because work and play were no longer dependent on the daily rhythms of sunrise and sunset; wireless communication collapsed distance; the Internet revolutionized the way we store and retrieve information.

The transatlantic telegraph cable made nearly instantaneous communication between the United States and Europe possible for the first time in 1858.

Amber Case – 1858 trans-Atlantic telegraph cable route – CC BY-NC 2.0.

The contemporary media age can trace its origins back to the electrical telegraph, patented in the United States by Samuel Morse in 1837. Thanks to the telegraph, communication was no longer linked to the physical transportation of messages; it didn’t matter whether a message needed to travel 5 or 500 miles. Suddenly, information from distant places was nearly as accessible as local news, as telegraph lines began to stretch across the globe, making their own kind of World Wide Web. In this way, the telegraph acted as the precursor to much of the technology that followed, including the telephone, radio, television, and Internet. When the first transatlantic cable was laid in 1858, allowing nearly instantaneous communication from the United States to Europe, the London Times described it as “the greatest discovery since that of Columbus, a vast enlargement…given to the sphere of human activity.”

Not long afterward, wireless communication (which eventually led to the development of radio, television, and other broadcast media) emerged as an extension of telegraph technology. Although many 19th-century inventors, including Nikola Tesla, were involved in early wireless experiments, it was Italian-born Guglielmo Marconi who is recognized as the developer of the first practical wireless radio system. Many people were fascinated by this new invention. Early radio was used for military communication, but soon the technology entered the home. The burgeoning interest in radio inspired hundreds of applications for broadcasting licenses from newspapers and other news outlets, retail stores, schools, and even cities. In the 1920s, large media networks—including the National Broadcasting Company (NBC) and the Columbia Broadcasting System (CBS)—were launched, and they soon began to dominate the airwaves. In 1926, they owned 6.4 percent of U.S. broadcasting stations; by 1931, that number had risen to 30 percent.

Gone With the Wind defeated The Wizard of Oz to become the first color film ever to win the Academy Award for Best Picture in 1939.

Wikimedia Commons – public domain; Wikimedia Commons – public domain.

In addition to the breakthroughs in audio broadcasting, inventors in the 1800s made significant advances in visual media. The 19th-century development of photographic technologies would lead to the later innovations of cinema and television. As with wireless technology, several inventors independently created a form of photography at the same time, among them the French inventors Joseph Niépce and Louis Daguerre and the British scientist William Henry Fox Talbot. In the United States, George Eastman developed the Kodak camera in 1888, anticipating that Americans would welcome an inexpensive, easy-to-use camera into their homes as they had with the radio and telephone. Moving pictures were first seen around the turn of the century, with the first U.S. projection-hall opening in Pittsburgh in 1905. By the 1920s, Hollywood had already created its first stars, most notably Charlie Chaplin; by the end of the 1930s, Americans were watching color films with full sound, including Gone With the Wind and The Wizard of Oz .

Television—which consists of an image being converted to electrical impulses, transmitted through wires or radio waves, and then reconverted into images—existed before World War II, but gained mainstream popularity in the 1950s. In 1947, there were 178,000 television sets made in the United States; 5 years later, 15 million were made. Radio, cinema, and live theater declined because the new medium allowed viewers to be entertained with sound and moving pictures in their homes. In the United States, competing commercial stations (including the radio powerhouses of CBS and NBC) meant that commercial-driven programming dominated. In Great Britain, the government managed broadcasting through the British Broadcasting Corporation (BBC). Funding was driven by licensing fees instead of advertisements. In contrast to the U.S. system, the BBC strictly regulated the length and character of commercials that could be aired. However, U.S. television (and its increasingly powerful networks) still dominated. By the beginning of 1955, there were around 36 million television sets in the United States, but only 4.8 million in all of Europe. Important national events, broadcast live for the first time, were an impetus for consumers to buy sets so they could witness the spectacle; both England and Japan saw a boom in sales before important royal weddings in the 1950s.

In the 1960s, the concept of a useful portable computer was still a dream; huge mainframes were required to run a basic operating system.

In 1969, management consultant Peter Drucker predicted that the next major technological innovation would be an electronic appliance that would revolutionize the way people lived just as thoroughly as Thomas Edison’s light bulb had. This appliance would sell for less than a television set and be “capable of being plugged in wherever there is electricity and giving immediate access to all the information needed for school work from first grade through college.” Although Drucker may have underestimated the cost of this hypothetical machine, he was prescient about the effect these machines—personal computers—and the Internet would have on education, social relationships, and the culture at large. The inventions of random access memory (RAM) chips and microprocessors in the 1970s were important steps to the Internet age. As Briggs and Burke note, these advances meant that “hundreds of thousands of components could be carried on a microprocessor.” The reduction of many different kinds of content to digitally stored information meant that “print, film, recording, radio and television and all forms of telecommunications [were] now being thought of increasingly as part of one complex.” This process, also known as convergence, is a force that’s affecting media today.

Key Takeaways

Media fulfills several roles in society, including the following:

• entertaining and providing an outlet for the imagination,
• educating and informing,
• serving as a public forum for the discussion of important issues, and
• acting as a watchdog for government, business, and other institutions.
• Johannes Gutenberg’s invention of the printing press enabled the mass production of media, which was then industrialized by Friedrich Koenig in the early 1800s. These innovations led to the daily newspaper, which united the urbanized, industrialized populations of the 19th century.
• In the 20th century, radio allowed advertisers to reach a mass audience and helped spur the consumerism of the 1920s—and the Great Depression of the 1930s. After World War II, television boomed in the United States and abroad, though its concentration in the hands of three major networks led to accusations of homogenization. The spread of cable and subsequent deregulation in the 1980s and 1990s led to more channels, but not necessarily to more diverse ownership.
• Transitions from one technology to another have greatly affected the media industry, although it is difficult to say whether technology caused a cultural shift or resulted from it. The ability to make technology small and affordable enough to fit into the home is an important aspect of the popularization of new technologies.

Choose two different types of mass communication—radio shows, television broadcasts, Internet sites, newspaper advertisements, and so on—from two different kinds of media. Make a list of what role(s) each one fills, keeping in mind that much of what we see, hear, or read in the mass media has more than one aspect. Then, answer the following questions. Each response should be a minimum of one paragraph.

• To which of the four roles media plays in society do your selections correspond? Why did the creators of these particular messages present them in these particular ways and in these particular mediums?
• What events have shaped the adoption of the two kinds of media you selected?
• How have technological transitions shaped the industries involved in the two kinds of media you have selected?

Anderson, Benedict Imagined Communities: Reflections on the Origin and Spread of Nationalism , (London: Verso, 1991).

Bilton, Jim. “The Loyalty Challenge: How Magazine Subscriptions Work,” In Circulation , January/February 2007.

Briggs and Burke, Social History of the Media .

Briggs, Asa and Peter Burke, A Social History of the Media: From Gutenberg to the Internet (Malden, MA: Polity Press, 2005).

Kay, Alan. “The Infobahn Is Not the Answer,” Wired , May 1994.

Library of Congress, “Radio: A Consumer Product and a Producer of Consumption,” Coolidge-Consumerism Collection, http://lcweb2.loc.gov:8081/ammem/amrlhtml/inradio.html .

McLuhan, Marshall. Understanding Media: The Extensions of Man , (New York: McGraw-Hill, 1964).

Mintz, Steven “The Jazz Age: The American 1920s: The Formation of Modern American Mass Culture,” Digital History , 2007, http://www.digitalhistory.uh.edu/database/article_display.cfm?hhid=454 .

Ramsey, Doug. “UC San Diego Experts Calculate How Much Information Americans Consume” UC San Diego News Center, December 9, 2009, http://ucsdnews.ucsd.edu/newsrel/general/12-09Information.asp .

State of the Media, project for Excellence in Journalism, The State of the News Media 2004 , http://www.stateofthemedia.org/2004/ .

Wallace, David Foster “E Unibus Pluram: Television and U.S. Fiction,” in A Supposedly Fun Thing I’ll Never Do Again (New York: Little Brown, 1997).

Understanding Media and Culture Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Essay On Role of Media with Quotations

Essay on the role of media for matric, fa, fsc, 2nd year, intermediate, ba and bsc.

Here is an essay on Role of Media for the students of 10th Class, 12th Class and graduation. Students can write the same essay under the question, Essay on Role of Media, Role of Media in Our Society, Essay on Role of Media in Pakistan and Role of Media Essay. This essay will discuss the different types of media like Print Media, Electronic Media and the Internet.

Role of Media Essay with Quotes

All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level.

“Whoever controls the media, controls the mind” (Jim Morrison)

Mass media is a unique feature of modern society. It includes all means of communication like television, radio, newspapers and the internet. All these are a source of information, education and entertainment. Today, media is considered as the fourth pillar of the state all over the world, Lord Macaulay had given this status to media.

Media helps us to know about current affairs. Media persons put their lives in danger during their live coverage of terrorist attacks or natural disasters just to update us. This is how many countries are able to contribute to the affected areas. Without medi9a our life is incomplete and is like a lamp without oil.

The debate on the role of media is, in fact, a debate on a changing world. Its role in updating the people about the happenings around the world is great importance. Media is just a reflection of social realities. The importance of media is so great that it is viewed as the fourth pillar of democracy. It has a great role to play in the progress of a nation. It has to be very careful and responsible for its role. It has got to be free, fair and impartial in order to change our society and improve our living conditions.

I fear three newspapers more than a hundred thousand bayonets. (Napoleon)

Media can be used as a weapon against all the social evils that hamper our national progress. It can prove very helpful in bringing about unity among the masses. Media has the power to criticize and pressurize the wrongdoings and wrong policies of the government. It not only informs, educates and entertains people but also moulds public opinion. It basically works towards the betterment of society as a whole. Without the active and positive role of media, our nation will remain handicapped. It will be like a ship without a captain.

It has awakened man to live in peace with himself and with the forces of nature around him. It has made us enlightened and broadminded, and it will continue to change our outlook towards things. It has made the world a global village and has brought people closer to one another.

The world has already changed significantly, and the change is still going on. People have become more and more aware of their rights and liabilities. Wrongdoing now remains no longer hidden. Though corruption seems to have permeated the very social fabric of our society. The corrupt people are being exposed through Media to people. Thus, true democracy is impossible without the role of media. Media’s fair role will surely change the diseased society into a healthy one.

“The goal here is to build a brand around social relevance in media. (Jeff Skol)

2. Role of Media Essay for Class 10, Class 12 and Graduation

The mass media mean the sources of information and entertainment which are available to the public or masses of a country. These media play an important role in building public opinion in a democratic country. They are divided into two kinds; print media and electronic media.

Print media include newspapers, books and magazines, electronic media; consist of radio, television and the internet. Media are a great source of information and entertainment for all type of people. Nobody can deny their influence. Everybody looks to them to get information about their country, nation, religion and culture. They exercise a great influence on the workers, teachers, doctors, businessmen and all type of professionals. If media are stopped from yielding information to the public, the entire world would plunge into darkness and ignorance. They build our knowledge and strengthen our opinion about different things.

The mass media control our mind. We believe whatever they propagate. We come to know about the life of our villages, cities and towns through mass media. We come across the rise and fall in business, agriculture and industry through mass media. Let a minor incident happen in any part of the World, we come to know each detail of it through mass media. Mass media make a record of everything which takes place in the world. They do not hide anything from the public eye.

The electronic media have governed and dominated the mind of the public in a very forceful manner. The radio and television bring to everyone, aware of the religious and cultural life of every country in the world. Even a lay-man knows many things about the latest discoveries and inventions taking place in the world. It is because of electronic media that people were able to watch the murder of J.F. Kennedy and attack on Regon. They were also able to watch live coverage of the funeral of Diana, attack on the World Trade Centre and the bomb blast at different places. The mass media tell us about hurricanes, earthquakes and river floods in a graphic manner. They record for the masses the details of bomb blasts, suicide attacks and other acts of violence and aggression.

The mass media are a great source of building public opinion. They build our knowledge and educate our sentiments. We form our own opinion about politics, religion, business under the influence of mass media. Even the man on the street has his opinion about the performance of the rulers. He can easily decide whom he should vote in the coming election. He can form a reliable judgment about the business trends going on in the country.

The mass media educate a domestic woman about cooking, medicine and elementary nursing of children. The children have an informative and entertaining program of their mental standard. They can build their knowledge about different branches of knowledge at a very early stage.

The Internet is the latest addition to the mass media. Through it, we are connected to the computer network of the world. Through it, we are connected with the activities of the world within no time. We are connected with the universities, offices, firms, business concerns and other nerve centres of life within no time. We can pay our bills, fees of admission ant adjust our bank accounts through the internet. The internet provides us jobs alerts and suitable matches for marriage. It connects us with the latest discoveries in the field of medicine, surgery, wireless, industry and latest technology of every field within no time. We can plan our journey and devise a better route for the journey through the weather report forecast by it.

If you like Essay on Role of Media, you may also like Essay on Village Life .

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Selected Essays/Role of Media

Media is known as the fourth pillar of democracy due to its important role in shaping public opinion. Today, in this ultra modern world, the role of media has been augmenting day by day. It has been serving as a vigilant watch dog of India. Print Media has created an awareness among the people regarding their rights and duties. We can update ourselves just by going through the morning newspaper, getting each and every kind of news from every nook and corner of the world. Catering to all this, today mass media is well-established, wherein it is remarkable to see the All India radio (AIR) now reaches 90% of the population, TV more than 80% and over 5,600 newspapers, 150 of these publications are published daily in over 100 languages.

There has been a worldwide growth of the Print Media even after the emergence of the electronic media. Moreover, there has been an increase in the circulation of newspapers around the world even after the emergence of electronic media and the internet. The newspapers play a very important role in the working of any democracy. Our Constitution too grants us the Right to Freedom of Expression which is manifested, in free press in our country. In a democracy, newspapers are the best way of educating people politically and socially. They play a decisive role not only in updating the public but also in formulating a well-balanced public opinion. The public read about the current events, interpret them and learn to intelligently participate in the political, social and economic affairs of the country.

Newspapers also reflect public opinion, thus formed through letters to the editor which are usually published in a separate column. Moreover, print Media provides great incentive to business by large number of advertisements on a variety of things such as a house on sale, shops, electronic goods, stationary, cloth stores,glass ware, crockery shops etc. Matrimonial advertisements, job-opportunities, obituaries are all advertised through the Print Media.

Nowadays, another very popular means of social interaction and propagation that has emerged along with the print Media is the rise of Electronic Media. The bit of electronic media took place with the invention of radio, it further got spread through television, then through the laptops, computers via internet and now in very hand in the form of mobile phones. Electronic Media has a very emphatic and motivating effect on the society today. The various news channels keep the vigilant citizens updated. Channels like Discovery and National Geographic keep the inquisitive mind busy and satisfy every intellectual query of a probing mind. Alongwith these, there are endless number of entertainment channels solely to amuse and tickle the audience. Now, quite a number of kids’ channels have come up to carter to this special section of the society. Television can help popularize technology and internationalise and universalize our outlook.

These days the internet too is gaining a huge momentum, in terms of its role in media. This is because traditional ‘silent citizens’ for traditional media like newspaper often ‘speak out’ through the internet platform to let a society hear their voices. This has fin turn increased the society’s level of democratic awareness wherein people of all age groups and sections formulate their opinion on the social networking sites. It is also because internet can be used by anybody, anywhere, at anytime easily to express themselves economically. Infact, these days there are many independent websites established which how to monitor parliament activities and other crucial operations of society. The only major drawback internet is facing is that its spread is limited. Yet, there is other side of media too, wherein it tries to carter to the transient needs of life and to appeal to the emotions of masses instead of maintaining an intellectual level. They even lower the moral tone and publish sub-standard materials to increase their readership.

Many a times, newspapers try to ally themselves to particular ideology or a party instead of maintaining impartiality and indulge in mudslinging or even communal propaganda. These thoughtless means of r easy money provides temporary financial benefits to a handful of people but prove to be extremely disastrous in the end or society at large.

People involved in this profession should realize the massive responsibility they shoulder and sacredness of the duty that they perform. They should avoid personal bias and prejudice to cloud their good sense. Instead, they should try to combat social evils ,communal forces and also keep the government on its toes, committed to its promises. It should try to make people politically conscious and keep patriotism and national pride alive in the people.

In today’s world media has become as necessary as food and clothing. In the earlier times, it united people for freedom struggle, today it is uniting people against social evils. It has always been a crucial part, a ‘mirror’ of society inn every age, however it only differs in its approach, means and spread, form time to time. It has immense power which needs to be carefully harnessed. Moreover, it has also been seen that media is reduced to a commercialized sector, eyeing the news which are hot and good at selling. The goal is merely to gain the television rating points.

I believe, if the media identifies its responsibility and work sincerely and honestly, then it can serve as a great force in building the nation.

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Essay: The impact of media

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Media is a very Integral part of the society. It has the power of influencing the viewers thinking and making them think of things or situations which might not even be true. Now days, mass media has grown so vast and the options have increased a lot for the people. Mass media not only includes the electronic media but it also includes the print media. Newspaper, magazines, brochures, pamphlets, books, various media channels, social web sites like face book and twitter are all means of communication. Access to things and information has now become very easy for the audiences.

Today, we are living in a global village where the mass media are an important source of information about what is going on in the world. This is an obvious fact that the news media organizations seem more interested in some events than in others. There is a direct effect of media on the audience. Media is known to be the most powerful means of communication. The electronic media, the internet and the print media are all the subsets of mass media. The newspapers, bulletins, brochures and the magazines are included in the print media, whereas the electronic media consists of the radio, television and other forms of communication. Without doubt, Internet is the fastest known way of communicating with millions of people across the globe. Nonetheless, the effects of mass media on society can be positive as well as negative. Mass media does affect the way in which the people or individuals think and act. It has a negative and a positive effect on their behavior. The positive effects are surely celebrated by one and all. But the negative effects are not favorable to a healthy society.

Media plays a very important role in shaping the traits of people. It has been seen and observed that the citizens become more sensible and skilled to shoulder their responsibility towards the nation and the society because of the media. We usually get our role models by hearing about the admiration of their great deeds from the media. Hence, our attention is further focused and our pictures of the world are shaped and reproduced by the way journalists frame their news stories.

Media affect our modern life in almost every way. With an easy flip of the TV channel or with a turn of a magazine page there at our disposal is a huge collection of potential identity replicas. In contemporary society, individuality is nonstop unstable; it must be constructed, created, and selected with suggestion to expected surrounding media traditions. There are a number of mediums from which people can pick and access information from such as TV, Internet, Radio, or cell phones. Therefore, the media grasps a very powerful capacity to set a social issue for mass audience to assume and talk about. Media can contribute a lot to a society. It can make people change their opinions, as they have access and this gives it a lot of strength.

Media is playing a very important role, which is of a watch dog. Watch dog basically means that an individual or a group of persons who work together or act as a protector and knows what ever is going around and helps the society or the people from the wrong deeds happening or saves them from the illegal acts. Media plays an important role in providing information, and also guiding the people about a number of different matters. Hence, the person who has more power over the media has the skill to leave an affect the way it wants the society to think. Media knows about everything happening around the world, and it closely monitors the happenings in all the aspects. It usually keeps a close eye on the news and the series of events happening throughout the world. Media is now considered as one of the pillars of a society, without which a society is incomplete.

Media is considered as a fourth pillar of any society and thus, it represents the society or the country in all aspects which is political, social and economic.

Pakistan is a third world country; at its developing stage where it needs to portray an image in front of the globe as a successful country and Media is the successful weapon which we have in hand

It monitors everything, whatever is going around. It shows the people what it wants the people to know about. Pakistani media pays attention to some issues and neglecting and ignoring some others. Thus, mass media has an effect on the opinions of the people. People will get to know about those happenings and issues, which are emphasized by the media and they adopt the order of priority assigned to different issues. News media organizations are not just passive transmitters of information, repeating the words of official sources or conveying exactly the events in a way as they happened. Through their daily selection and presentation of the news, editors and reporters focus attention of the public’s perceptions about the most important issues of the day. Hence, our attention is further focused and our pictures of the world are shaped and reproduced by the way journalists frame their news stories. The medium of television is something viewers watch mainly in passive way and so the news channels have a great responsibility to tell the truth and show it to the world

Pakistan has been struggling a lot with the national interests since over a decade with internal security as the main alarming cause. National security is very important at every stage for a country to provide to its people. Terrorist attacks have damaged the country to a great degree, thus, weakening its image. Any individuals entity should not be violated and the media again over here plays a very significant role and is thus, a very important asset for Pakistan or likewise any other country. Media shows everything and all aspects of a scenario, which is being watched all over the globe. There are many issues which should not be shown on the television by the media because they might damage the entity of the people or it might give them harm. Media should know what they are showing and it should not leak every secret out. Security is the first and the foremost asset which needs to be provided to the people. There are many sensitive issues which need to stay underground or are not to be leaked. Media should not always criticize the government; it should analyze it but not always provide bad remarks. It should show the reality and tell facts and figures and talk logically, but then again national interest of the country, which includes sensitive issues, should be kept a secret and the media should handle such scenarios very carefully. Media can play the role of a force multiplier for the security issues.

The Security of Pakistan is also very important, our security problems if we go back in past 1947 when British India separated in two sovereign states Pakistan faced a lot of security problems it was on the issue of Kashmir between India and Pakistan we fought three wars two border conflicts. There are some several cases happened in Pakistan which are much thought provoking about the security concerns of Pakistan. Every inch of the territory of the State being more valuable than the liberty of speech and expression enjoyed by any of its citizens, such liberty cannot on any social, moral, legal or political ground be used as ‘democratic’ means of pay a debt the State that has bestowed that liberty.

Media and security together are two concepts which can be linked from both ends. Both of these are two different and important parts of a country. The media just wants to tell the people whatever information they get to know about whereas, the security forces always want to be on the winning side so that they have to face less casualties. There are four keys tools which the media demands for, those key tools are freedom, want total access to information, do not want censorship and the last is that they want to make sure that all the stories and the happenings have reached the audiences in just a short span of time on the right moment. They want to provide all the information and making sure that nothing is hidden from the people whereas, this can lead to a lot of problems which then have to be faced by the security militants and of course the government.

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100, 200, 250, 300 & 400 Word Essay on The Role of the Media in a Democratic Society

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The Role of the Media in a Democratic Society 100-Word Essay

The role of media in a democratic society is of the utmost importance. The media acts as a watchdog, ensuring transparency and accountability in the government and other institutions. It provides a platform for the exchange of ideas and opinions, facilitating informed discussions on crucial matters. Moreover, the media plays a vital role in safeguarding individual freedoms by highlighting social injustices and giving a voice to marginalized groups. It empowers citizens by keeping them informed about their rights and responsibilities. By fostering an informed citizenry, the media helps in shaping public opinion and influencing policy decisions. In a democratic society, the media acts as a bridge between the government and the people, ensuring a healthy and vibrant democracy.

The Role of the Media in a Democratic Society 200-Word Essay

Media plays a crucial role in shaping and maintaining a democratic society. It acts as the bridge between the government and the citizens, providing impartial and accurate information to help citizens make informed decisions. Through its various forms such as print media, television, and the internet, the media ensures transparency and accountability in governance.

Media also serves as a platform for freedom of speech and expression, allowing different voices to be heard. It acts as a watchdog, keeping a check on the government’s actions, and holding them accountable for their decisions. Furthermore, the media helps to educate and raise awareness about social issues, promoting a sense of social responsibility among citizens.

In a democratic society, the media acts as the fourth estate, playing a crucial role in shaping public opinion. It empowers citizens by providing a platform for discussion and debate, facilitating the exchange of ideas, and promoting diversity of thought. It helps to foster a sense of community and unity among citizens by disseminating objective information and encouraging dialogue.

In conclusion, the media plays an integral role in a democratic society. It acts as a guardian of democracy, ensuring transparency, accountability, and freedom of speech. It serves as a crucial link between the government and the citizens, promoting informed decision-making and facilitating public discourse. In today’s rapidly changing world, the media’s role in a democratic society has become even more important, as it continues to adapt and evolve to meet the needs and demands of citizens.

The Role of the Media in a Democratic Society 250-Word Essay

In a democratic society, the media plays a vital role in shaping public opinion, facilitating dialogue, and holding the government accountable. It serves as a cornerstone of democracy, providing citizens with access to information and diverse viewpoints. The media acts as a watchdog, ensuring transparency and exposing corruption within the government. It also enables citizens to participate actively in the democratic process by providing a platform for political debate and discussion.

Through unbiased reporting, media organizations inform citizens about current events, allowing them to make informed decisions and participate in the democratic process. By analyzing policies, interpreting government actions, and presenting different perspectives, the media fosters critical thinking and encourages citizens to engage in thoughtful discussions. This exchange of ideas is crucial for a healthy democracy, as it ensures that all voices are heard and different viewpoints are considered.

Furthermore, the media acts as a check on government power by investigating and exposing any wrongdoing or abuses of authority. It holds the government accountable for its actions and promotes transparency in governance. By keeping the citizens informed, media organizations empower individuals to act as vigilant citizens, actively participating in the democratic process.

In conclusion, the media plays a crucial role in a democratic society by providing citizens with information, facilitating dialogue, and holding the government accountable. It serves as a platform for free speech, promoting an open and informed society. A vibrant and independent media is essential for the functioning of democracy, ensuring that power remains in check and citizens have the information they need to make informed decisions.

The Role of the Media in a Democratic Society 300-Word Essay

In a democratic society, the role of media is of paramount importance. Media acts as the voice of the people, providing information, fostering public debate, and holding those in power accountable. It plays a crucial role in shaping public opinion while acting as a bridge between governing bodies and citizens.

Informing citizens

One of the primary functions of the media in a democratic society is to inform the public. Through various channels, such as newspapers, television, radio, and online platforms, the media disseminates news, facts, and analysis about national and international events. By doing so, it ensures that citizens have access to diverse sources of information, enabling them to make informed decisions and participate effectively in the democratic process.

Fostering Public Debate

Another vital role of media in a democratic society is to foster public debate on major issues. Media creates a platform for citizens to express their views and opinions, encouraging the free exchange of ideas. It serves as a channel where differing perspectives can be heard, aiding in the formulation of well-rounded and inclusive policies. Through responsible journalism and investigative reporting, media organizations challenge power structures, thereby safeguarding democracy and preventing the concentration of power.

Holding Power Accountable

Media acts as a watchdog, holding those in power accountable for their actions and decisions. By investigating and reporting on government activities, the media exposes corruption, abuse of power, and unethical practices. This acts as a deterrent to ensure that those in power act in the best interest of the public. Through investigative reporting, the media ensures transparency and helps citizens make informed choices while electing their representatives.

In a democratic society, media plays a pivotal role in providing information, fostering public debate, and holding power accountable. Its role as a conduit for information ensures an informed citizenry, giving them the ability to participate actively in the democratic process. By fostering public debate and holding power accountable, the media acts as a catalyst for change and ensures the integrity and longevity of democratic values. Hence, the media’s role cannot be understated in safeguarding and promoting democracy.

The Role of the Media in a Democratic Society 400-Word Essay

The role of the media in a democratic society.

The media plays a crucial role in shaping and maintaining a democratic society. It serves as a watchtower, holding those in power accountable and providing citizens with the information necessary for informed decision-making. In a democratic society, the media acts as a bridge between the government and the people, ensuring transparency, accountability, and the protection of civil liberties.

One essential function of the media in a democratic society is to inform the public about current events and issues. Through journalism, media organizations report on a wide range of topics, from local news to global affairs, helping citizens to stay informed and engaged. By providing a platform for diverse viewpoints and expert analysis, the media promotes an informed and well-rounded understanding of complex issues.

Another critical role of the media is to act as a watchdog. It exposes corruption, abuses of power, and wrongdoing within institutions, including the government. Through investigative journalism, the media uncovers hidden truths, thereby holding those in power accountable. By ensuring the flow of information, the media helps prevent the rise of authoritarian tendencies and promotes transparency in democratic governance.

Moreover, the media amplifies the voices of marginalized groups and acts as a channel for public opinion. It provides a platform for individuals and interest groups to express their concerns, providing a crucial avenue for free speech and democratic participation. In doing so, the media ensures that the government is responsive to the needs and aspirations of all citizens, regardless of their class, race, or gender.

However, with great power comes great responsibility. It is essential for media organizations to maintain journalistic integrity and uphold ethical standards. Sensationalism, biases, and misinformation can undermine the democratic process, eroding public trust. Therefore, media organizations should strive to provide accurate, balanced, and reliable information to maintain the integrity of democratic societies.

In conclusion, the media plays a vital role in a democratic society by providing information, acting as a watchdog, and amplifying public voices. A free and independent media is essential to ensure a well-functioning democracy, promoting transparency, accountability, and the protection of civil liberties. As citizens, it is our responsibility to support and defend the media’s role in preserving a democratic society.

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Home — Essay Samples — Government & Politics — Democracy — Role of media in a democracy

Role of Media in a Democracy

• Categories: Democracy Media

About this sample

Words: 686 |

Published: Mar 14, 2019

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Majority rules system implies, effect of media, works cited.

• Freedom House. (2021). Freedom and the Media. Retrieved from https://freedomhouse.org/report/freedom-media/freedom-media-2021
• McQuail, D. (2013). McQuail's Mass Communication Theory (6th ed.). Sage Publications.
• Norris, P. (2000). A Virtuous Circle: Political Communications in Postindustrial Societies. Cambridge University Press.
• Curran, J., & Seaton, J. (2010). Power Without Responsibility: Press, Broadcasting, and the Internet in Britain (7th ed.). Routledge.
• Chadwick, A. (2017). The Hybrid Media System: Politics and Power. Oxford University Press.
• Lichtenberg, J. (2017). Democracy and the Mass Media: A Collection of Essays. Routledge.
• Hallin, D. C., & Mancini, P. (2004). Comparing Media Systems: Three Models of Media and Politics. Cambridge University Press.
• Esser, F., & Strömbäck, J. (2014). Mediatization of Politics: Understanding the Transformation of Western Democracies. Palgrave Macmillan.
• Papathanassopoulos, S. (2020). Media and Politics in Democracies: A Comparative Perspective. Oxford Research Encyclopedia of Communication.
• Tumber, H., & Waisbord, S. (2017). The Routledge Companion to Media and Human Rights. Routledge.

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Selena Gomez: a Cultural Phenomenon Across Music Media and Advocacy

This essay about Selena Gomez highlights her multifaceted career in music acting and social advocacy. From her early fame on Disney Channel to her successful musical career Gomez has captivated global audiences. She is also a vocal advocate for mental health awareness and has made significant contributions to the fashion and beauty industries with her inclusive Rare Beauty line. Gomez’s entrepreneurial spirit and dedication to social causes make her a role model for resilience and authenticity inspiring many through her diverse achievements.

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Selena Gomez stands as a beacon of modern entertainment captivating audiences globally with her unique journey through music acting and social advocacy. Born on July 22 1992 in Grand Prairie Texas Gomez first gained prominence through her role in the hit Disney Channel series “Wizards of Waverly Place” where her charm and talent quickly made her a household name.

Transitioning seamlessly from television to music Gomez embarked on a successful musical career with her band Selena Gomez & the Scene delivering a series of chart-topping albums that showcased her evolving musical style and resonant vocals.

Her solo ventures marked by singles like “Come & Get It” and “Good for You” further solidified her place in the pop music landscape blending catchy melodies with heartfelt lyrics that resonate with listeners of all ages.

Beyond her artistic achievements Gomez has leveraged her platform to champion important social causes notably becoming a vocal advocate for mental health awareness. Openly discussing her own battles with anxiety and depression Gomez has connected deeply with fans worldwide fostering a community of support and understanding through initiatives like Rare Impact which strives to make mental health resources more accessible and reduce stigma.

In addition to her advocacy work Gomez has left an indelible mark on the fashion and beauty industries. Her collaborations with renowned brands not only showcase her impeccable sense of style but also emphasize inclusivity and self-expression. The launch of Rare Beauty Gomez’s makeup line further underscores her commitment to empowering individuals to embrace their unique beauty regardless of societal standards.

Furthermore Gomez’s entrepreneurial spirit extends to production ventures where she actively develops projects that amplify underrepresented voices in media. Through her creative endeavors Gomez continues to challenge norms and inspire others to embrace authenticity and diversity.

In essence Selena Gomez’s journey from child star to multifaceted cultural icon exemplifies resilience creativity and a steadfast commitment to making a positive impact on society. Her influence transcends entertainment resonating deeply with fans who admire not only her talent but also her unwavering dedication to causes that matter. As Gomez continues to evolve and expand her horizons her legacy as a trailblazer in music media and advocacy remains a testament to the transformative power of using one’s voice for meaningful change.

This essay explores Selena Gomez’s rise as a cultural phenomenon through her achievements in music media advocacy and entrepreneurship. It emphasizes her impact on contemporary culture and her efforts in mental health awareness fashion and inclusive beauty showcasing her as a role model for resilience and authenticity.

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The Role of Media in Socialization Essay

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The acquisition of one’s social skills in the present-day world is complicated by numerous stereotypes. From the perspective of symbolic interactionism, this process implies the creation of subjective meaning under the influence of media, which does not correspond to reality. This mechanism is illustrated by the film “Tough Guise 2,” in which any kind of virtue attributed to male citizens is replaced with perceived masculinity.

The interdependency of media and people’s views on men and women in socialization can also be described by functionalism. According to this doctrine, the stereotypes add to people’s desire to ensure the stability of their lives, whereas their credibility is disregarded. For example, the idea of youth, beauty, and sexuality ascribed solely to females undermines the efforts of their male counterparts to demonstrate these qualities.

In turn, this tendency is explained by ethnocentrism applicable to the differences between them emphasized by media. The support of this idea implies evaluating others through the lens of adopted misconceptions, and it helps understands the violence of men towards women. The former cannot form an adequate attitude towards the latter due to the learned stereotypes, and the only option for them is direct hostility.

The effects of media can also be seen in these events since they originate from the lack of resources as per the conflict theory. It is obvious that all people cannot have equal conditions, for example, at work. Meanwhile, spreading the information regarding the differences in the levels of pay contributes to the problem regarding the socialization of girls and boys growing up in this environment.

Finally, the issues emerging from the lack of understanding between men and women are worsened by the media through demonstrating the improper social norms which are adopted by them. As per the theory of sanctions, they evoke the desire in people to enforce compliance with these principles. The failure to do so is viewed as a threat, and male violence can be partially explained by this phenomenon.

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IvyPanda. (2022, June 21). The Role of Media in Socialization. https://ivypanda.com/essays/the-role-of-media-in-socialization/

"The Role of Media in Socialization." IvyPanda , 21 June 2022, ivypanda.com/essays/the-role-of-media-in-socialization/.

IvyPanda . (2022) 'The Role of Media in Socialization'. 21 June.

IvyPanda . 2022. "The Role of Media in Socialization." June 21, 2022. https://ivypanda.com/essays/the-role-of-media-in-socialization/.

1. IvyPanda . "The Role of Media in Socialization." June 21, 2022. https://ivypanda.com/essays/the-role-of-media-in-socialization/.

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IvyPanda . "The Role of Media in Socialization." June 21, 2022. https://ivypanda.com/essays/the-role-of-media-in-socialization/.

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The Role of technology in enhancing mental health advocacy: a systematic review

Key takeaway.

This systematic review explores the role of technology in enhancing mental health advocacy, focusing on social media, mobile applications, virtual reality, and artificial intelligence. Factors influencing effectiveness include accessibility, user engagement, privacy, cultural sensitivity, and collaborative partnerships.

This systematic review examines the role of technology in enhancing mental health advocacy, focusing on the integration of social media, mobile applications, virtual reality, and artificial intelligence. Factors influencing effectiveness include accessibility, user engagement, privacy, cultural sensitivity, integration with traditional approaches, and collaborative partnerships. Ethical considerations include privacy protection, inclusivity, quality assurance, stigma reduction, and user autonomy. Future directions emphasize personalized AI interventions, gamification, VR/AR applications, telehealth integration, and community-centric platforms. Balancing innovation with ethical practice is crucial for realizing technology's potential in fostering a more connected, informed, and supportive mental health advocacy landscape.

'If you don't “pass” as cis, you don't exist'. The trans audience's reproofs of 'Cis Gaze'and transnormativity in TV series

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The Catalan Digital Republic. A Theoretical Review

The article examines digital nationalism in Catalonia, focusing on the Catalan Digital Republic, a concept promoted by activists and politicians. It explores how Catalan nationalism challenges previous studies on digital nationalism ...

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India Wins Cricket World Cup, Sealing Its Domination of the Sport

In India, cricket has become immensely profitable and a destination for the world’s best players. But a tournament victory had eluded it for many years.

By Mujib Mashal

Reporting from New Delhi

India won the men’s Cricket World Cup on Saturday, defeating South Africa to end a dry spell in tournament victories that had lasted over a decade, even as the nation was dominating the sport globally in other measures like talent, cash and influence.

The tournament was played across several Caribbean islands, with a few of the matches hosted in the United States, including at a pop-up stadium in New York. When the final, in Barbados, ended with India declared the champion, it was close to midnight back home, where joyful crowds poured into the streets across several cities.

“Maybe in a couple hours it will sink in, but it is a great feeling,” said Rohit Sharma, India’s captain, who took a tour of the stadium with his daughter propped on his shoulders to thank the crowd. “To cross the line — it feels great for everyone.”

It was a closely fought match, and a deeply emotional one for India, in part because many of its senior players, including Sharma, 37, were near the end of their careers. India last won the World Cup in T20, the shortest format of cricket, in 2007, when Sharma was just getting started. The top prize had also evaded Virat Kohli, 35, one of cricket’s most recognized icons. Rahul Dravid, India’s coach, had never won a World Cup during his long and illustrious career as a player.

All three men ended the night on a happy note, with Sharma and Kohli announcing their retirement from the fast-paced short form of the game. Dravid, who finished his stint as India’s coach, is normally a quiet, stoic presence. But after the win, he was screaming and celebrating.

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