cover letter for public relations officer

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Public Relations Officer Cover Letter

A public relations (PR) officer cover letter should make the case for your suitability as the public face of a company. Use your cover letter to expand on the points made in your resume , including your qualifications, experience, and top career achievements.

PR Officer — Free Cover Letter Template:

Download our free public relations officer cover letter template in MS Word format.

Public Relations Officer Cover Letter Example:

[Full Name]

[Physical Address]

[Email Address]

[Contact Number]

Re: Application for the position of public relations officer.

Dear [Recipient’s title and last name] ,

This letter serves as an opportunity to get to know more about me as a prospective candidate for the position of public relations officer at [company name] as advertised in [where you found the job posting] . I would like to tell you about my skills, background, and ability to succeed in the position.

My interest in the position stems from a desire to apply my extensive PR knowledge and experience towards promoting your company’s public image and brand, as well as resolving public relations challenges. My training and experience as a strategic communicator along with my ability to [mention at least two skills that are listed in the job requirements] make me an ideal candidate for the job. I know that I would be a valuable addition to the team at [company name] .

I have a [qualification] from [educational institution] and have more than [number of years] of experience in public relations. I have extensive knowledge of [list things like knowledge of the local media landscape and a comprehensive list of media contacts] and outstanding [add key skills that align with the job requirements] .

In my most recent role at [previous employer] , I achieved [describe an accomplishment and strengthen it with a percentage, if possible] , which improved [mention the effect this accomplishment had on the company in question] .

I am eager to take on a new challenge and I see this as the perfect opportunity to contribute and grow. I am excited to be applying to [company] and for the opportunity to [describe how your skills and expertise would benefit the company] . I truly admire [mention notable milestones or characteristics you appreciate about the company] and would feel privileged to a member of the team at [company name] .

Please find attached my resume and [mention any other documents that were requested, if applicable] . Feel free to contact me directly should you require anything further.

Thank you for your time and consideration. I look forward to hearing from you.

[Your full name]

How to Write a PR Officer Cover Letter:

A step-by-step guide to writing the perfect public relations officer cover letter.

Address your letter.

Address the hiring manager directly..

Address your letter directly to the hiring manager, recruiter, employee, or whoever the person is that put out the job posting.

Avoid generic greetings.

If a contact name is supplied or if it is possible to find out a name, avoid using a general greeting such as "To whom it may concern" or "Dear Sir/Madam." Use the relevant title before the person's last name — for example, "Mr. Martinez" or "Ms. Thompson."

Start with an introduction.

Keep your introduction brief..

In no more than three sentences , tell the person why you are writing and what position you are applying to.

Mention that you meet the job requirements as stated in the job advertisement.

State the reason for your letter and your motivations for taking up the position. Your writing should reflect the exact job title and you should briefly highlight a key job advertisement requirement that you meet, for example, having more than two years' experience as a PR officer in a related industry.

State that you feel you are the best person for the job.

Use one sentence to elaborate on why you feel that you are the best fit for the PR officer position. Cite specific core skills and expertise that match key requirements in the job posting, such as coordinating PR campaigns, public speaking, networking, etc.

Showcase your qualifications and experience.

Briefly discuss your qualifications..

Write a few sentences on your qualifications and where you obtained them. Directly mention how your qualifications align with the job advertisement requirements. Most employers look for candidates with a Bachelor's degree in communications, marketing, journalism, or a related field.

Highlight your experience.

Mention how many years you've worked as a public relations officer and where you worked. Limit this to a single sentence as you will be discussing your exact duties and work experience further on.

Match your core skills to those mentioned in the job ad.

Match prominently featured duties and responsibilities mentioned in the job ad with related skills from your resume. For example, if the job ad mentions liaising with the mainstream print and broadcast media or promoting brand awareness, mention the nature and extent of your experience in that regard.

Outline your most recent job.

Discuss your most recent role..

In a few sentences , talk about your responsibilities at your current or previous job as a PR officer, for example — issuing press releases, preparing employee newsletters and shareholder reports, maintaining an extensive list of media contacts, building networks, and more.

Include details about how your contributions positively impacted your previous employer. Briefly discuss what your experience has taught you about your role as a PR officer.

Showcase your biggest accomplishments in your previous job.

Describe achievements that illustrate your expertise along with the value you brought to the organization in question. This might include strengthening the public image of a former client, maintaining an excellent response rate with media inquiries, increasing social media visibility, and more. Include metrics, where possible.

Celebrate the organization.

Mention what you know about the company..

In order to demonstrate your enthusiasm and express your interest in the company or organization you're applying to, do a bit of research and include a sentence about their key products or services, their success stories, or their social involvement.

Highlight the reasons why you want to work there.

Discuss why being a public relations officer at this organization appeals to you. Typically, this would include mention of how the position aligns with your career goals and skills, their generous benefits package, overwhelmingly positive employee reviews, etc.

State how you envisage adding value as a PR officer by reinforcing that you would be a perfect fit for them by mentioning desirable character traits, such as being an excellent strategist with persuasive writing skills, along with your ability to thrive in a fast-paced environment.

End with a call to action.

Indicate that you would like to hear from them..

Let them know that you are eager and excited at the prospect of joining their team. Refer the reader to your attached resume and any additional documents that may have been requested.

You may also want to refer them to your LinkedIn profile or a website that showcases your abilities. Invite the reader to contact you via email or phone should they need anything else.

Close your letter.

Thank the reader for their time. Add "sincerely" or an acceptable synonym and sign off with your full name.

What employers look for in a public relations officer cover letter:

• A well-written letter that succinctly showcases your strengths as a prospective employee.
• A clear indication of your PR qualifications, skills, and experience.
• Expansion of notable achievements listed in your resume.
• Why you identified this company or organization as the right fit for you.
• Knowledge of major players and stakeholders in the field.
• How your previous experience makes you the right candidate for this role.

How to Write a Letter of Interest

How do you write a cover letter for a public relations officer position?

• Address your letter .
• Start with an introduction .
• Showcase your qualifications and experience .
• Outline your most recent job .
• Celebrate the organization .
• End with a call to action .

What skills do you need for a public relations officer job?

• Excellent written and verbal communication skills.
• Ability to work under pressure and meet strict deadlines.
• Confidence in public speaking and campaigning.
• Ability to develop and implement PR strategies.
• Strategic thinking.
• Ability to draft press releases and liaise with the media.
• Analyzing media coverage.
• Ability to prepare newsletters, social media posts, and reports.
• Good interpersonal skills.
• Excellent networking skills.

How long should a public relations officer cover letter be?

A public relations officer cover letter should not be longer than one page. It should be a summary of key points that make you an ideal fit for the advertised position.

Related Articles:

The 12 best cover letter tips for 2024, how to address a cover letter, public relations job description, public relations interview questions, how to ask for a letter of recommendation.

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Public Relations (PR) Cover Letter Samples & Examples That Worked in 2024

Have you finally gotten around to writing your public relations cover letter ? If so, let’s dive straight into our guide, packed with cover letter samples, examples, and tips that actually work. Because, if anyone truly understands the importance of first impressions, it's the PR professionals!

 Keep reading to learn about:

• How to create a header for your public relations cover letter
• Why tailoring a public relations cover letter to specific employers matters
• What key details to include in your public relations cover letter intro
• Which skills and accomplishments to include in your PR cover letter
• How to conclude your public relations cover letter effectively
• How to access top resources for job-seeking public relations specialists

1. How to create a header for your public relations cover letter

The first step when writing any cover letter for a public relations position is to create a well-formatted and visually appealing cover letter header .

Headers serve an important role in any cover letter, as they provide the employer with your key identifying information right at the top of the document.

This information includes:

• Your name and professional title
• Your professional contact information
• The name, address, and department of the company you are applying to

Here is an example of a well-formatted public relations cover letter header

Jack Jills , Public Relations Professional (123) 456-7890 | [email protected] | linkedin.com/in/jack-jills

To: Orange County Media & PR Management Public Relations Department 1234 Street Address Los Angeles, CA

Create your cover letter fast with artificial intelligence.

2. how to tailor a public relations cover letter to specific employers.

When it comes to reading cover letters, many employers face the same conundrum of having to read hundreds of letters that all say basically the same things.

To make your cover letter stand out , it is crucially important to tailor your letter to each specific employer you reach out to. Tailoring a letter in this way requires you to research the company, looking for information such as the company’s values or ongoing projects you could potentially contribute to.

Additionally, as you complete this research, you should search for the specific staff member in charge of hiring new employees. Once you find them, create a personalized greeting that addresses them by name.

Here are 3 examples of personalized cover letter greetings

• Dear Hiring Manager Jane Doe,
• Dear Ms. Jane Doe,

Dear Head PR Manager Joe Logan,

3. How to write a compelling public relations cover letter introduction

After completing the research needed to tailor your cover letter, you can begin writing your introduction .

In this introduction, key details that will make your intro more effective include:

• A brief overview of your professional history
• A statement on why you are enthusiastic about applying to this company
• Information on your specialized areas of expertise

Here is an example of a strong introduction from a public relations cover letter

I am a public relations professional with more than 9 years of experience working on PR teams for celebrities and influencers. Given your company’s high-stakes clientele, I believe my skills are the perfect match for your current needs. If given this opportunity, I will work diligently to enhance your professional relationships with clients and maintain excellent PR for each client.

Find out your resume score!

4. Include the best skills and accomplishments in your PR cover letter

Following your introduction are the remaining body paragraphs of your cover letter.

A strong cover letter will generally contain between 2 to 4 body paragraphs that offer deeper insights into your top skills and accomplishments as a PR professional. These paragraphs should contain short and simple sentences, as well as bullet points for added visual organization.

Here are 6 examples of skills to include in a PR cover letter

• Exceptional verbal and written communication
• Creative and quick thinking
• Critical thinking and problem-solving
• Conflict management
• Time management

Here is an example of how to describe an accomplishment in a cover letter

As a public relations representative at my former employer, I spoke directly with the press on a weekly basis to give updates on our clients' current projects. In this role, I developed ongoing working relationships with several major publications and media outlets, including People Magazine, Daily Mail, and TMZ. These connections are long-lasting relationships that I can bring with me to this new role with your company.

5. How to conclude your public relations cover letter effectively

Finally, the last step to writing a great PR cover letter is to craft an effective conclusion .

The primary purpose of your conclusion is to persuade the employer to get in touch with you promptly. You can achieve this by applying slight pressure by naming a day by which you wish to hear back.

Your cover letter conclusion should include:

• An enthusiastic sentence saying you are looking forward to hearing from them
• How and when you can best be contacted
• When you plan to follow up with the employer
• A formal sign-off

Here is an example of an effective conclusion from a public relations cover letter

It is with great excitement that I submit this letter and application for your consideration. I hope to hear from you within a week’s time and am available to meet any day of the week between the hours of 10 a.m. to 6 p.m. You can best reach me to schedule a meeting or interview at (123) 456-7890. As I am eager to learn more about this role, I plan to follow up via phone call next Thursday afternoon if I have yet to hear back.

With Appreciation,

[Applicant Name]

6. Top resources for job-seeking public relations specialists

Now that you've mastered the art of crafting a standout public relations cover letter, it's time to dive into the next step of your career journey: finding the perfect job! But do you know where to look for opportunities? You can start here:

• Industry-specific job boards: Start by searching through websites that are aimed at listing job openings specifically for your industry. For example: PRSA Jobcenter or PRWeek Jobs.  
• General job boards: Another resource you should pay attention to are search engines with broad focus, such as Indeed , Glassdoor , or SimplyHired . 
• LinkedIn : With its vast network and job search capabilities, LinkedIn is invaluable for PR professionals. Utilize filters to find PR-specific roles and leverage your network for referrals and insights.
• Professional associations: Associations like the Public Relations Society of America (PRSA), the International Public Relations Association (IPRA), or EUPRERA can give you access to job listings, publications, training, and networking opportunities. 
• Continuous learning: To boost your value as a potential employee, you can always try upskilling. Explore certification and courses options offered by Coursera , LinkedIn Learning , CIPR Training , or PRSA Professional Development .
• Specialized publications: To shine in a competitive market, you have to be able to keep up with the latest innovations and developments in the field. And to do that, you can subscribe to media like “ PRWeek ,” “ PRmoment, ” or “ PRovoke Media .”

To get the maximum out of your job application, remember to always personalize your cover letter to each and every job posting you reply to. At the end of the day, that's what makes you stand out from the other candidates.

Public Relations (PR) Cover Letter FAQ

What makes a cover letter important for a public relations job application.

You can think about your cover letter as a marketing pitch. It's the one document where you can display your communication skills, persuasion tactics, and understanding of PR strategies to prospective employers. And, of course, it's the perfect place to showcase your motivation and enthusiasm for the job.

How can I present my skills effectively in a public relations cover letter?

First, you must understand which skills the job calls for (read the job posting). Then, align those skills with yours. But don't just list them — put them into context. You can do that by mentioning a specific occasion when your skills helped solve a particular problem.

How can I distinguish myself from other candidates?

You always want to make your unique attributes shine. For instance, mentioning your vast network of media contacts, your fluency in a foreign language, or your credentials in crisis management can significantly up your employability potential.

How can I incorporate keywords effectively in my cover letter?

Go back to the job posting and read it carefully. Identify role-related keywords from the job description and requirements sections. For a PR role, these could possibly be 'media relations', 'crisis management', or 'press releases'. Then sprinkle these throughout your text organically.

How should I conclude my cover letter?

You want to close your cover letter with a strong, memorable finish. Express your passion for PR, the excitement for this particular role, and an eagerness to contribute to the team. Keep it compelling, but avoid sounding desperate.

Julia Gergelova

Julia is a Certified Professional Résumé Writer (CPRW™) and an active member of the Professional Association of Résumé Writers & Career Coaches (PARWCC™). She is also a passionate translator and graphic designer. Julia holds degrees in translation and interpretation and has international work experience in various countries across Europe, as well as in China and Panama. Julia formerly taught academic writing and contributed as a graphic designer to outlets such as The Business of Business. You'll often find her with a book in one hand and a specialty coffee in the other, always on the lookout for new insights.

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Public Relations Officer Cover Letter Examples

Use these Public Relations Officer cover letter examples to help you write a powerful cover letter that will separate you from the competition.

Public relations officers are responsible for developing and executing communication plans that promote their organization. They work with the media, customers, and other stakeholders to create a positive image for their company.

To get a job as a public relations officer, you need to have a strong cover letter. Use these examples to write a cover letter that will make hiring managers want to meet you in person.

Formal/Professional Writing Style Example

With a strong background in public relations and communications, I am confident in my ability to make a significant contribution to your team as a Public Relations Officer. My expertise in developing and implementing effective PR strategies, as well as my strong interpersonal skills and dedication to maintaining favorable relationships with key stakeholders, make me the ideal candidate for this role.

Over the past five years, I have honed my skills as a Public Relations Specialist, consistently driving media coverage and brand awareness for both local and international organizations. In my previous role, I successfully devised and executed public relations campaigns that resulted in a 25% increase in media coverage and a 35% increase in online brand mentions over an eighteen-month period.

In addition to my achievements in public relations, I possess the ability to work under pressure and adhere to tight deadlines while maintaining excellent attention to detail. My excellent written and verbal communication skills enable me to effectively create compelling press releases, media kits, and presentations that resonate with diverse target audiences.

As a proactive and organized individual, I strive to constantly stay updated on industry trends and utilize innovative tactics to ensure that my clients always stay ahead of the PR curve. I believe my passion for public relations combined with my professional experience make me an ideal candidate to join your organization as a Public Relations Officer.

Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further and demonstrate how my experiences would make me a valuable asset to your team. Should you require any additional information, please don’t hesitate to contact me.

[Your Name]

Entry-Level Writing Style Example

As a recent graduate with a Bachelor of Arts in Public Relations from City University, I am eager to begin my career in PR and believe that my strong communication skills and passion for building relationships make me a perfect fit for this role.

During my time at City University, I gained valuable experience in PR through internships and participation in various extracurricular activities. I interned at XYZ Agency, where I contributed to the development of PR strategies, drafted press releases, and organized multiple promotional events. Further, as a member of the student Public Relations Society, I honed my social media skills and assisted in organizing an annual PR conference on campus. I believe these experiences have provided me with the foundation to excel in the public relations industry.

I am drawn to your company’s mission of providing exceptional PR services for a variety of clients. My adaptability, creativity, and commitment to results-driven solutions make me an ideal candidate for this position. I am confident that my enthusiasm and strong work ethic will allow me to contribute positively to your team and clients.

I am excited about the opportunity to work as a Public Relations Officer with your company and look forward to the possibility of discussing my qualifications further in an interview. Thank you for considering my application.

Networking/Referral Writing Style Example

I was referred to this role by my former colleague and good friend, Jane Smith, who is currently working in the Communications department at your organization. Jane and I worked closely together for three years at XYZ Company, where we successfully implemented several PR campaigns to increase brand awareness and customer engagement.

Given our positive working relationship and Jane’s knowledge of my skills, she thought I would be a perfect fit for your team, and I couldn’t agree more. I am excited about the opportunity to bring my experience and passion for public relations to contribute to the continued success of your organization.

Throughout my career, I have held various roles in PR, media relations, and communications. In my previous position at XYZ Company, I was responsible for managing media relationships, crafting compelling press releases, and organizing successful events to showcase our brand. I have consistently demonstrated my ability to handle fast-paced environments, meet tight deadlines, and cater to diverse audiences.

I believe my strong communication skills, keen eye for detail, and ability to build and maintain relationships with various stakeholders make me a great candidate for the role of Public Relations Officer. I am confident that my experience and understanding of industry trends will enable me to support your organization’s strategic goals.

Thank you for considering my application. I look forward to the opportunity to discuss my candidacy further with you and learn more about how I can contribute to your organization.

Enthusiastic/Passionate Writing Style Example

As a long-time admirer of the incredible work and innovative strategies that [Company Name] has executed in the public relations space, I am thrilled at the prospect of becoming part of your team and contributing to your continued success.

Throughout my career, I have gained invaluable PR experience across various industries, developing strategic messaging and generating buzzworthy media coverage for various clients. My hands-on experience in crafting and executing vigorous PR campaigns, coupled with keen attention to trends and industry insights, enables me to be a valuable asset to any organization.

Beyond my professional accomplishments, my zeal for public relations and communication is exemplified by my educational pursuits. Completing my degree in Communications and Media Studies, as well as a post-graduate diploma in Public Relations, has offered me the opportunity to deepen my understanding of media management and stay current in this dynamic landscape. I know that my knowledge and skills would be put to good use at [Company Name], where your reputation for thought leadership and cutting-edge strategies inspires me to push boundaries and aim higher.

At [Company Name], you pride yourselves on creating and nurturing strong media relationships, cultivating innovative activations, and crafting memorable stories that resonate with audiences. I am eager to join a team that shares my enthusiasm for harnessing the power of targeted storytelling and delivering exceptional results.

In conclusion, the passion I feel for public relations and creating a lasting impact, combined with my diligent work ethic and fresh ideas, makes me confident in my ability to excel as your new Public Relations Officer. I am excited about the possibility of joining the [Company Name] family and contributing to its tradition of excellence.

Thank you for considering my application. I look forward to the opportunity to discuss my candidacy further.

Problem-Solving Writing Style Example

Having thoroughly researched your company and its recent growth, I recognize the challenges that accompany this expansion, such as maintaining a strong brand identity and effectively communicating with various stakeholders. As a PR professional with over six years of experience, I am confident in my ability to provide innovative solutions to address these challenges and contribute to your ongoing success.

During my tenure at XYZ Communications, I faced similar challenges and successfully designed and implemented comprehensive public relations campaigns for multiple clients. By identifying the driving factors behind each client’s unique challenges, I crafted tailored strategies to enhance their brand image, ensure stakeholder engagement, and increase positive media coverage.

One specific problem I addressed was the risk of brand fragmentation for a rapidly expanding client. To counter this, I developed a cohesive brand messaging platform and secured media placements in leading publications, ensuring a united brand representation across all channels. This approach resulted in a 20% increase in positive media coverage and a revitalized brand image.

I understand that your company values innovation, diversity, and continued learning. My commitment to staying current with the latest industry trends and fostering a versatile work environment has driven my success in delivering tailored campaigns that resonate with different audiences.

In addition to my problem-solving skills and industry expertise, I possess outstanding communication and interpersonal skills that allow me to form strong relationships with both internal teams and external partners. These skills have proven valuable in generating creative collaborations and enhancing our clients’ satisfaction levels.

I am excited to leverage my skills, experience, and passion for innovative PR solutions and contribute to your company’s mission and vision. Thank you for considering my application. I look forward to the opportunity to discuss my suitability for the role further.

Storytelling/Narrative Writing Style Example

As I sat in the bustling coffee shop, my heart swelled with pride as I overheard a group of students animatedly discussing the success of the recent charity event I had organized. It was in that moment that I realized the impact that effective public relations can have on a community, and it solidified my passion for pursuing a career in this field.

With a degree in communications and over five years of experience in public relations, I believe that I am well-equipped to make a meaningful contribution to your organization. My background includes successfully managing PR campaigns for various non-profit organizations, as well as small businesses, which has allowed me to hone my skills in strategic planning, media relations, and social media management.

One of my most memorable experiences was when I led a team of volunteers to organize a fundraising event for a local animal shelter. In addition to securing sponsorships and coordinating logistics, I was responsible for generating media coverage to raise awareness about the cause. Through targeted press releases and social media promotion, we managed to secure several TV and radio interviews, as well as articles in local newspapers, which resulted in an overwhelming turnout at the event. We exceeded our fundraising goal by 150%, and the animal shelter was able to expand its services to help even more animals in need.

What excites me about the Public Relations Officer role at your organization is the opportunity to leverage my skills and experience to make a tangible difference in the community. I am confident that my passion for storytelling and ability to connect with diverse audiences will make me a valuable addition to your team.

Thank you for considering my application. I am looking forward to the opportunity to discuss my qualifications further and demonstrate how my background aligns with your organization’s goals.

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Public Relations cover letter example

Public relations salary and job outlook

Why a cover letter is essential in public relations, cover letter header, cover letter greeting, cover letter introduction, cover letter body, cover letter closing, sign-off/signature line.

Public relations job seekers may have a professional edge putting their best foot forward, using their natural powers of persuasion to create a standout cover letter. 

Resume.io is the place for advice on how to do just that. Our resources include more than 180 occupation-specific writing guides and corresponding cover letter examples .

This writing guide, along with public relations cover letter samples will discuss: 

• What a public relations specialist does
• Public relations pay and job outlook
• Best format for a structuring a cover letter
• Job-winning tips for each cover letter section: header, greeting, introduction, body and conclusion
• Using your persuasive abilities to advantage in a public relations cover letter
• Layout and design considerations
• Common cover letter mistakes to avoid

What does a public relations professional do?

Public relations (PR) professionals are specialists in crafting a favorable public image for a company, organization or government entity. They manage contacts with the media, promoting a positive narrative, and sometimes “put out fires” by addressing negatives that may arise.

Unlike advertising specialists, PR people do not buy ads, but instead promote clients’ interests by influencing the media to provide favorable coverage. 

They are sometimes called media specialists or communications specialists. In politics and government, they serve as press secretaries, and they may represent celebrities or other public figures as publicists.

PR specialists write press releases and speeches, respond to press calls, prepare information for the media, and organize news conferences and other public events. They keep their fingers on the pulse of public opinion and evaluate an organization’s overall advertising and marketing efforts to make sure they are in line with its desired image. 

According to the U.S. Bureau of Labor Statistics (BLS), public relations specialists earned a median annual salary of $62,810 in 2020, although the top 10 percent earned more than $118,210.

How much do public relations specialists make?

These were the median annual wages for PR specialists in the U.S. in the top industries where they worked in 202-:

• Business, professional, labor, political and similar organizations $68,610
• Government $67,590
• Advertising, public relations and related services $64,880
• State, local and private educational services $59,360

Source: https://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm#tab-5

According to another source, Glassdoor.com , public relations salaries average $48,519 in the United States. According to Payscale.com , the average base salary in public relations is $50,999. And Salary.com says the median annual salary for a public relations specialist in the U.S. is $56,243, in a range typically falling between $45,779 and $75,961.

What is the job outlook in public relations?

Public relations jobs are expected to grow 11% from 2020 through 2030, compared to a projected growth of 8% for all occupations, according to the BLS . The increasing popularity of social media and other online sources present both new opportunities and potential problems for an organization’s public image, and savvy PR professionals will be needed to provide 21st-century solutions. 

Every publicist needs a winning pitch, and for a public relations specialist seeking a job, a cover letter is a crucial part of a job application. 

You need a resume too, of course, but that’s not enough. A resume provides a mission-critical overview of your employment history, education and skill set — and a cover letter will typically address many of these same issues. But a cover letter allows you to introduce yourself to a hiring manager, to establish a personal connection, to talk about your aspirations related to the specific company you’re targeting. 

A cover letter is a golden opportunity to showcase your personality, passion and likability in a way that a resume simply can’t. And especially in the field of public relations, it’s an opportunity not to be squandered. You are an expert in promotion and publicity, so you need to need to promote yourself in a personal way.

Surveys of hiring managers have found that the failure to include a cover letter with a resume is one of the leading reasons a job candidate is rejected. A few employers sometimes request that you send a resume only. But unless you’re specifically told not to, always include a cover letter with a resume.

For additional inspiration, here are some links to cover letter examples and writing guides that you may want to check out in our separate marketing and sale categories. If you're looking for more inspiration, head over to these other marketing samples:

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Best format for a public relations cover letter example

The best format for a public relations cover letter is based on a traditional structure with the following cover letter elements: 

• Cover letter middle part (body)
• Cover letter ending (conclusion)

The application letter should be one page only, 400 to 500 words maximum, and have enough white space between paragraphs to make reading easy and convenient.

Below is a public relations cover letter example that you can customize for the position and hiring organization.

Dear Mrs Kickstead,

After seven years of organizing 30+ international test drives and 100+ press events, I have come to realize that the secret of great automotive PR lies in letting others experience the drive themselves. I can create evocative images with words, but there is nothing like gliding down a picturesque Scottish Highland road in the summer with the top down.        

Managing the PR campaigns for Toyoton with the Yardman agency for four years was the most enjoyable part of my 10-year public relations career, and I would love to continue the award-winning work that I was doing on their electric car range for Jeslar. We increased brand awareness of each model by 18% after every campaign — taking over nine points of market share from our main rivals.

Crisis PR was no small part of the role.I managed the fallout of a factory fire, political issues, family ownership disputes and a commercial strategy that was initially far from the mark. With electric vehicles it is important to project where you are taking your customers instead of where you are right now (especially when your main battery supplier lets you down).  I won “Crisis PR Campaign of the Year” for that one.

I have also helped to manage the changing public perceptions of petrol and diesel cars in an increasingly environmentally aware world. Sometimes PR serves a broader purpose, and electric cars are a mode of transportation that I feel hugely passionate about.

I have curated a portfolio of articles, press clippings and social media posts that I feel would be a good fit for the role at Jeslar. Your position of market leadership is testament to your unrivaled manufacturing expertise, and it is vital that you have an ability to communicate your journey to your customers. I hope that an interview might offer me the chance of explaining how I can contribute to your PR objectives.

Let’s look at what each of the cover letter elements should contain, alongside corresponding excerpts from our sample public relations cover letter..

Once known as a letterhead, this is the attractively designed space in the top section contains your name, occupation, address, phone number and email. 

It may contain an accent color, creative use of typography and white space, and perhaps your photo. So in addition to containing your critical contact info, it’s an important design element on the page, since there will be nothing below it but solid paragraphs of black text. It should be pleasing to the eye, giving your resume a distinctive look that shows you put some thought into it.

Take a moment to review Resume.io’s cover letter examples and templates , which feature a variety of header designs. If you find one you like, click to download it, replace the text with your own information, and the hardest part of designing your cover letter is done. Now all you have to do is write it. 

Make your resume and cover letter a matching set

Resumes and cover letters are meant to go together, so you need to give them a matching style. Use the same fonts, font sizes and formatting choices in your resume and cover letter, and the headers on the both of them should be very similar if not identical.

Goal of the cover letter header: Visually stand out from other job applicants by making your name and contact information prominent.

This is the line at the top of the letter that says “Dear Mr. X” or “Dear Ms. Z.” Do everything in your power to address your cover letter to a specific person. It shows professionalism and attention to detail if you’ve gone to the trouble of finding out who’s doing the hiring for the position you want. If you’re responding to a job listing that doesn’t mention a name, it may be worth calling the company to inquire.

Unless you happen to know the person you’re writing to, stick to the formality of using a last name. Although words like “Greetings” or “Hello” may be acceptable at times instead of “Dear,” it’s a bit risky to be too informal in a letter where you’re asking for a job.

Goal of the cover letter greeting: Start off on a professional note by  making a direct personal connection with the hiring manager.

Here’s the greeting from our public relations cover letter sample.

The opening paragraph of your letter should hook the reader by alluding to something that makes you sound like a promising job candidate. If you have years of successful experience in public relations, look no further than this angle. 

Or you may be new to the field — perhaps you’re just graduating from college, but if you have a relevant degree from a good school, this can be your opener too. 

Use strong, compelling language that will get people’s attention, and avoid clichés like “Please consider this letter my application for….”

Go to Resume.io to review some good cover letter examples for an event manager , marketing manager or social media manager . Here’s a good cover letter sample for the intro of a public relations professional application:

Goal of the cover letter introduction: Capture the recruiter’s interest with just enough highlights to motivate further reading.

Here’s an introduction idea from our sample public relations cover letter.

The middle part of your cover letter — the central two or three paragraphs — is the heart of your case as the best person for the job. 

Highlight your most impressive past work experience, mentioning not only where you worked but what you accomplished there. Be specific, using facts and figures wherever possible, such as dollar figures or percent increases. 

Anyone working in public relations long enough has probably had to put out a fire or two. Relate an anecdote about a problem you once faced, the action you took, and the satisfactory result you achieved.

You may also choose to mention your education and any special training in your field.

And ideally, you should mention the name of the hiring organization, and say something about what you hope to bring to its table. For example, if you’re aware that this employer is seeking to expand in a competitive new direction, you might say something about a public relations strategy that would help smooth the way. 

At the very least, mentioning the company by name shows you are not mass-mailing the same generic letter to multiple employers. This, by the way, is a major faux pas; every cover letter should be unique and tailored to each prospective employer.

Goal of the cover letter body: Draw relevant connections between your public relations background and potential benefits to the hiring organization.

Our public relations cover letter sample illustrates what you might include in the middle part.

The ending of your cover letter can have a vital impact. Your final paragraph can be used to summarize what you’ve said already, to thank readers for their time, or perhaps to work in one last nugget of information about your skills. But whatever else the concluding paragraph contains, it must include some kind of call to action.

This might be as simple as saying you look forward to hearing back. You might say you would be delighted to visit the company headquarters and meet with the principals. Or you might express your willingness to join a Zoom call at any time to discuss your qualifications further. 

If you want to be a bit more assertive, you could even say something like, “Would you mind if I call you in a week or two to discuss these possibilities further?” 

The idea is to get the hiring manager to do something as a result of your cover letter — at least send an email in reply — and not just lay it aside and forget about it.

Aim of the cover letter closing: End on an upbeat, self-assured note with a call to action prompting the recruiter to respond.

Below is the closing section of our public relations cover letter example.

When it comes to the sign-off of your cover letter, keep it simple like in this cover letter example: 

If you like, you can choose some closing words other than the traditional “Sincerely,” such as “Best regards,” but avoid anything that sounds too casual. 

If you’re planning on printing this cover letter to send by snail mail or deliver in person, you do need an actual signature above your typed name. But this is not necessary in electronic correspondence, although you can add a scanned version of your signature if you like.

How to write a persuasive public relations cover letter

A cover letter is an exercise in persuasion, and as a public relations professional, persuasion is precisely your field. You are an expert in portraying organizations in a positive light, so you need to do the same for your greatest asset — yourself.

Just as a good salesman is focused on the needs of the customer, you need to focus on the needs of the company you’re targeting. You’re not writing to convince the company that you deserve a job — you’re writing to convince the company that it needs you. 

Perhaps the company needs you to resolve an image problem it may have. Perhaps it’s a little-known organization that needs you to drum up attention. Or perhaps the company is already well known and has a good reputation, but it wants to compete with the best of the best, and it needs to take its publicity to the next level. 

In all of these cases, the focus should be on what the company needs, not what you need. Your contribution should help make the company stronger, more efficient and ultimately more profitable. Hiring you should earn the company more money than it will cost.

So put yourself in the shoes of the person you’re writing to, and write the letter that person would want to receive. 

Pay close attention to your tone of voice. It should exude confidence born of competence, but it should never cross a line into arrogance or self-importance. You have to write a letter that makes you sound likable. Nobody wants to work with somebody they don’t like. 

Public relations cover letter design and layout

Your letter should look as good as it reads, demonstrating the same feel for design and presentation that you would use on actual clients in a public relations job. Here are some tips to clean design and layout:

• Font: Use a legible, “normal-looking” font — nothing wacky or avant-garde. Review our guidance on best fonts to use in cover letters.
• Font size: Keep the font to a minimum of 10 points and a maximum of 12. Avoid shrinking the font size to force a wordy letter onto one page, when what you really need to do is trim your text.
• Align text left: While the text in a book may look fine justified from margin to margin, letters look more natural if aligned left, leaving a little space at the end of each line.
• Margins: Use a 1-inch margin on the top, bottom, left and right.
• Paragraphs: Avoid long, blocky paragraphs. Leave a space between paragraphs, and don’t indent them.
• Balance: Strive for a balanced, centered look and feel with an appropriate amount of evenly distributed white space. For example, your letter should not have a bunch of text at the top and very little at the bottom, nor should there be gaping white spaces trapped inside the letter.
• Save as a PDF: Unless the employer requests some other file type, send your cover letter as a PDF, either in an email attachment or uploaded to the employer’s job-application system. A PDF will preserve your formatting so that your text doesn’t jump around (or worse, turn to garble) when opened on someone else’s computer.
• Use a professional cover letter template. You can sidestep all these errors by using a professional designed template from our extensive array of cover letter examples.

Cover letter mistakes to avoid

Here are some common cover letter mistakes you need to avoid:

• Typos and other errors: You simply can’t afford typos, misspellings, grammatical errors or bad punctuation in a one-page letter seeking a position in public relations. You need a “perfect pitch,” so if writing is not your long suit, find an editor to review your letter.
• Cover letter clichés: Write in fresh, original language that the recruiter hasn’t read a thousand times before. Many cover letters start with “I’m writing this letter to….” This is “junk ink” — they already know you’re writing this letter. And please don’t call yourself a “self-starter” or a “team player” who “thinks outside the box.”
• Mass mailings: A cover letter is not a one-size-fits-all document. Tailor each letter to each employer, and let the hiring manager know you’re doing so by addressing that company’s needs.
• Irrelevant information: If you have room in a one-page letter to gab about your hobbies and interests outside work, then you’re missing an opportunity to use the precious space here to highlight skills that are relevant to the job you’re seeking.

Key takeaways for a public relations cover letter

• Public relations professionals are specialists in shaping a positive public image for any organization. They make good money and face a strong job outlook, but they need a standout job-application package to compete for the best jobs.
• In applying for a public relations job, a cover letter is a crucial companion to a resume because it enables you to showcase your personality, passion and enthusiasm.
• Use an attractive header, a proper greeting and a thoughtful introduction, body and conclusion to cover all the bases you need to cover, with nothing extraneous.
• Follow the rules for attractive design so that your cover letter looks as good as it reads.
• Focus on the needs of the employer, not your own, and strike a tone that hiring managers will find persuasive.

Best of luck in your job search!

Free professionally designed templates

7 Public Relations Cover Letter Examples

Public Relations professionals excel at shaping narratives and managing perceptions, turning the spotlight on an organization's best attributes. Similarly, your cover letter is your chance to manage the perception recruiters have of you, highlighting your most impressive achievements and skills. In this guide, we'll delve into the best cover letter examples for Public Relations professionals, helping you to craft a narrative that positions you as the ideal candidate.

Cover Letter Examples

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The best way to start a Public Relations cover letter is by grabbing the reader's attention with a strong opening line. This could be a brief statement about your passion for PR, a notable achievement in your career, or a mention of a mutual connection if you have one. Then, introduce yourself and express your interest in the specific role. Make sure to mention the company's name to show that your letter is not generic. This approach shows your enthusiasm for the role and the company, and it sets the tone for the rest of your letter.

Public Relations professionals should end a cover letter by summarizing their interest in the role and their qualifications. They should reiterate their enthusiasm for the opportunity to contribute to the company's PR efforts. It's also important to express gratitude for the reader's time and consideration. For example: "I am excited about the opportunity to bring my unique blend of skills and experience to your dynamic team and contribute to your company's public relations success. Thank you for considering my application. I look forward to the possibility of discussing my candidacy further." Remember to end with a professional closing such as "Sincerely" or "Best regards," followed by your full name. It's also a good idea to include your contact information below your name for easy reference.

A Public Relations cover letter should ideally be about one page long. This length is sufficient to introduce yourself, explain why you're interested in the specific Public Relations role, showcase your relevant skills and experiences, and conclude with a strong closing statement. It's important to keep it concise and to the point, as hiring managers often have many applications to go through. A one-page cover letter ensures that your key points are easily digestible and increases the chances of your application being thoroughly read.

Writing a cover letter with no experience in Public Relations can be a bit challenging, but it's definitely possible. Here's how you can approach it: 1. Start with a Strong Introduction: Begin your cover letter by introducing yourself and expressing your enthusiasm for the position. Mention where you found the job posting and why you are interested in the role. 2. Highlight Relevant Skills: Even if you don't have direct experience in Public Relations, you may have transferable skills from other roles or academic projects. Highlight skills such as communication, problem-solving, creativity, and the ability to work under pressure. 3. Showcase Your Knowledge: Show that you understand the role of a Public Relations professional and the industry. You can do this by mentioning relevant coursework, certifications, or industry trends you've been following. 4. Use Examples: Provide examples of how you've used your skills in past experiences. This could be from internships, volunteer work, or school projects. For instance, if you've ever managed a social media campaign, coordinated an event, or written press releases, these are all relevant to a PR role. 5. Show Enthusiasm and Willingness to Learn: Employers value candidates who are eager to learn and grow. Express your willingness to learn and adapt in the new role. 6. Close Strong: In your conclusion, reiterate your interest in the role and the value you can bring to the company. Thank the hiring manager for considering your application and express your interest in discussing the role further in an interview. Remember, your cover letter should be tailored to each job application. Research the company and the role to understand what they are looking for in a candidate and reflect this in your cover letter.

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Public Relations Officer Cover Letter Sample

Public relations officers are communication specialists who are hired to facilitate the movement of a company in the eyes of the media.

They are expected to provide the masses with a positive image of the company through many strategic marketing communications activities.

Apart from projecting company and product images, public relations officers are required to monitor the opinions of the public and develop communication strategies accordingly.

When writing a cover letter for Public Relations Officer position, you should customize it per the job description while highlighting your most pertinent skills and experience. This single-page document should motivate the hiring manager to continue reading on to your resume.

If you have a master’s degree in mass communications or an equivalent, you may be interested in applying for this position using the cover letter sample below.

Public Relations Officer Cover Letter Example

847 Villa Park Way Wadsworth, NV 70000

December 26, 2022

Ms. Olivia Samuels Manager HR Nestle 33 Oakleaf Avenue Wadsworth, NV 63739

Dear Ms. Samuels:

It is with great interest that I submit my resume for the Public Relations Officer position at Nestle.

My expertise in media communications encompasses the many facets of strategic communications. Specifically, I am accomplished in devising strategic communication plans and implementing them with one goal in mind which is positive media projection of the product that I am handling.

With my keen observation and analysis skills, I have led many teams to analyze user activity to determine opportunities for growing audiences and can conceptualize relevant content for online promotions. My written communication skills are instrumental in developing a company’s core press releases and advertisement assistance, and I bank heavily on my verbal communication skills to manage press conferences. Possessing expert knowledge of different communication channels with a balanced approach to volatile situations, I have had nothing but success in my public relations career over the past five years.

I intend to bring to your organization the results and leadership that every organization needs as I can work with allegiance to the company’s protocols. I am available for a meeting immediately and can be contacted at (888) 888-8028 for any further information needed.

Thank you for your time and consideration.

Best regards,

Romeo Dante

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WTO / Letters and Emails / Cover Letters / Public Relations Cover Letter Examples (Free Templates)

Public Relations Cover Letter Examples (Free Templates)

A Public Relations Cover Letter is written by individuals applying for a public relations job to let the recruiter or potential employer know they have the required qualifications to be the best fit for the open position.

A recruiter will be looking for a well-written letter that clearly illustrates your strengths as a potential employee. Also, they want to see a clear indication of your suitability for the public relations job in terms of skills, PR qualifications, and experience as well as how these qualities make you a suitable candidate. The letter should also show notable achievements and the reason why you are interested in the job and company. 

A company’s public relations are responsible for representing the company in the media and to the public. They are tasked with planning and directing information and activities that maintain and improve the company’s image/brand. Therefore, a public relations cover letter can be termed as a test for the task at hand to the applicants. If they can adequately sell themselves in the cover letter, it is a sign they can replicate the same for their employer.

Free Templates

As a professional in the field of public relations, you understand the importance of effective communication and the impact it can have on your organization’s image. These templates provide a convenient and efficient way to craft compelling PR cover letters that grab attention, convey your message clearly, and help you maintain positive relationships with stakeholders. By utilizing these templates, you can save valuable time, ensure consistency, and present yourself as a polished PR professional.

How to Write an Excellent Public Relations Cover Letter

As a public relations employee, excellent writing skills are equally important as speaking skills. The cover letter should therefore reflect this. You should aim to keep the letter informative and engaging. The steps outlined in this article below can be used to create a professional public relations cover letter. 

Step 1: Header

The first element of the cover letter is the header. The header is used to identify who wrote the letter and who they were addressing it to. To this effect, consider writing down the following information.

Include your personal information

Start the header by providing personal details that the hiring manager can use to identify who you are. Write down your full name, job title (public relations officer in this case), and contact details. Provide a physical address, valid phone number, email, or LinkedIn profile URL as contact details. Ensure the mailing address shows the street address, city, state, and ZIP code.

A cover letter has to be dated. Indicate the exact date when you wrote the letter by stating the day, month, and year. It is an official record of the hiring process and can be used for reference, hence the need for a date. 

Hiring manager’s details

The letter should then show the details of the hiring manager. Start by stating their full name, then his or her position in the company, which can be hiring manager, HR manager, or chair of the recruiting committee, etc. Then state the name of the company at which you are seeking a job, then write down its physical mailing address that shows the street address, city, and state where it is located.

Step 2: Introduction

The next step is writing the introduction. A well-written cover letter will have an introduction outlining the following items.

Provide a formal salutation that directly addresses the hiring manager directly in the format “Dear Mr/Mrs/Ms” followed by the recruiter’s name. Try to avoid using a generic salutation; if you do not know the name of the hiring manager, take a step to find out.

Briefly introduce yourself

You should then introduce yourself next. Write a brief introduction of at least three sentences that lets the recruiter know who you are, assures him or her you are qualified for the position and the best person for the same. This can be done by highlighting a specific key job description requirement you meet and a notable achievement you have had in your previous job(s).

Briefly state why you’re interested

The introduction should reflect your interest in the job. Do not hold back from communicating that you believe you are suitable for the position, and the cover letter shall be in support of this claim.

In case you are starting off in public relations, do not attempt to provide false information. Instead, state your passion, interest in the organization, and a press release or conference by the company that caught your attention. Stating that someone in the company referred the job is also acceptable.

Step 3: Body

The third step is crafting the body of the cover letter. The body is the core of the letter; this is where you prove to the recruiter that you are the best fit for the position. This is achieved by highlighting your experience, matching your skills to the job requirements, and showcasing your most notable accomplishments in PR. This can be done in one or two paragraphs.

List your PR accomplishments

State accomplishments in your previous jobs have helped you grow as a person and as a PR officer. The accomplishments are not limited to professional and academic accomplishments; consider non-public related, college, volunteering, certifications, and internship accomplishments. As much as possible, align these achievements with the job requirements. Outline any PR-related success stories you have had in the past; for example, if you managed to increase the social media engagements of your previous employer, declare it. Make sure you quantify success if possible; numbers are more intriguing to employers.

Emphasize your PR skills

Once the accomplishments have been exhausted, outline your core skills (hard and soft skills). Some of the common skills associated with a PR job description are;

• Content curation
• Social channel development
• Social media management
• Marketing communications
• Social media releases
• Digital marketing
• Project management
• Relationship building
• Brand management
• Event planning
• Brand communications Account management
• Client relations
• Copy editing
• Business storytelling
• Press releases
• Strategy development
• Strategic planning
• Copywriting
• Speech writing

Illustrating how the skills you possess can be beneficial to the company can go a long way in persuading the recruiter that they can use your services, so try as much as possible to align your skills with the job description.

When writing a cover letter, ensure to show enthusiasm and a deep understanding of the job. This, combined with illustrating how the mentioned skills have value to the company, can be a significant selling point.

Step 4: Conclusion

The last step in writing a public relations cover letter is providing a conclusion. A conclusion should sum up the letter by providing the following information.

Call to action

Let the hiring manager know that you would like to hear from them and that you are excited about the probability of joining their team. Invite them to read your resume and request an interview. You should then provide them with a valid phone number or email address they can use to reach out.

Thank the employer/hiring manager for their time and consideration

Also, thank the hiring manager for going through your letter. This polite gesture can appeal to them on a more personal level which might boost your chances of getting the job. You can also restate the value you bring to the company. 

Finally, close off the letter by providing a complimentary close. Follow this up with a signature and your name.

Tips for Writing a Good Public Relations Cover Letter

To persuade the hiring manager you are the best fit for the job, you need to write an outstanding cover letter that sets you apart from the lot. If incorporated into the writing process, the following tips can improve the quality of your letter.

Match your cover letter with your resume

Design your cover letter to match the format used in your resume. Use consistent fonts, margins, and setup.

Show strong communication skills

Communication skills are vital in PR. This is one area you want to sell yourself as being a pro. The cover letter should clearly indicate your written and verbal communication skills are top-notch.

Use industry-specific keywords

Most employers will use automated applicant tracking systems to review cover letters and resumes before going through them themselves. Therefore, it is important to ensure you use PR-specific keywords used in the job advertisement to boost your chances against their search engines. 

Do your research

Doing thorough research on the company, its goals, vision, and mission can help you in crafting a public relation cover letter that aligns with the company’s needs which is a positive in the recruitment process.

Always follow up on applications and interviews

Just because you haven’t had a response since you sent your application, it does not mean you should give up. Always follow up and remind the hiring manager of your continued interest in the position. This might result in you getting the job; follow-ups help you to stand out.

Be active in showcasing your skills and accomplishments

Try focusing on accomplishments you were actively involved in. This is more impressive than listing facts or certifications.

Be specific

Be specific with the information you give in the letter. Also, ensure the letter is specific to the job you are applying for. Avoid using the same cover letter for every application you send.

Find a way to stand out

Write your letter to be unique and stand out from the multiple letters the hiring manager will review.

Prioritize your experience section

Provide experiences that are relevant to the position at hand. Stuffing the cover letter with unrelated experiences might do more harm than good. 

Keep it concise

Keep the letter brief. One page will normally be sufficient for people with less than ten years experience.

Quantify your achievements

When providing achievements, try to quantify them as much as possible.

As a PR officer at Laudale Ltd, my team and I were able to improve the company’s brand rankings from position 65 to 40 on the Ohio Most Sought After sneaker shop list in one year. Or Being the PR manager at Brixton Talent agency, I was able to boost customer engagements by 30% across Facebook, Twitter, and Instagram, which saw more attendees to our annual talent events.

Sample Letter

Dear Hiring Manager,

I am writing to express my keen interest in the Public Relations position at Innovate Communications. With a Bachelor’s degree in Communications and three years of experience in a fast-paced PR agency, I have developed a robust skill set that I believe aligns perfectly with the requirements of your team.

In my current role at Dynamic PR Solutions, I spearheaded several high-profile campaigns, demonstrating my ability to manage complex projects and deliver results under tight deadlines. I have a proven track record of developing innovative strategies that significantly increased brand visibility and media engagement for our clients. My technical skills include expertise in digital analytics tools like Google Analytics and social media management platforms such as Hootsuite, which I’ve utilized to track campaign performance and optimize strategies for maximum impact.

I am particularly drawn to the innovative approach Innovate Communications takes towards public relations. Your recent campaign for EcoTech Industries was impressive in its creative use of digital media to build a compelling narrative. I am excited about the opportunity to contribute my own creative ideas and technical skills to your team.

I am confident that my background in crafting and executing strategic communications plans, along with my ability to adapt to the rapidly evolving PR landscape, makes me a suitable candidate for this position. I am eager to bring my passion for public relations and my commitment to excellence to Innovate Communications.

Thank you for considering my application. I look forward to the possibility of discussing my application with you in more detail.

Jordan Smith

The provided cover letter is a useful example of a public relations position application, showcasing several commendable qualities. It opens with a clear statement of intent, succinctly informing the reader about the specific position being applied for. The writer skillfully highlights relevant qualifications and experience, lending credibility to their application. More impressively, the letter details specific achievements and expertise in technical tools like Google Analytics and Hootsuite, demonstrating the candidate’s practical skills and ability to deliver tangible results. 

The letter also reflects the writer’s awareness and appreciation of the company’s work, as seen in the mention of a recent company campaign, showing a genuine interest in and alignment with the company’s values and objectives. The professional yet enthusiastic tone strikes the perfect balance for a public relations role, concluding with a polite invitation for further discussion. Additionally, the use of a fictitious personal name adds a touch of relatability and realism to the letter. 

Collectively, these elements create a compelling and effective cover letter, showcasing the candidate’s suitability for the role in public relations.

Dos and Dont’s for Writing a Public Relations Cover Letter

Before crafting a public relations cover letter, take into consideration the following do’s and don’ts of writing the letter:

• Do spend time perfecting your opening statement Always take your time when coming up with the opening statement . A perfect opening statement must intrigue the hiring manager and encourage them to proceed with reading the cover letter.
• Do spend time perfecting your opening statement Always take your time when coming up with the opening statement. A perfect opening statement must intrigue the hiring manager and encourage them to proceed with reading the cover letter.
• Don’t get caught up in tangents Avoid including irrelevant details. Remain focused on the job at hand and why you believe you are the best person for the position.
• Don’t be afraid to try some different formatting to your letter Customize the cover letter format in a way that will make it stand out. For example, use bullet points when outlining skills and accomplishments to make the letter more legible.

Final Thoughts

Public relations cover letter is an opportunity for applicants to market themselves to the hiring manager by outlining the value they bring to the company and their suitability for the position. A standard cover letter will contain a header, salutation, introduction, accomplishments, experience, skills, and a call to action. Since it is supposed to be a brief outline of why you are suitable for the position, one page will usually be enough.

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What the Hiring Manager is Looking For

What to include in your cover letter, best skills to include, mention your achievements, more sample cover letters.

People who work in public relations manage communications between an organization and the public. This can involve getting a company media attention, reinventing a brand image, or making sure a company's message is expressed clearly and empathetically.

Keep in mind that your potential employer will be looking not only at the information you provide, but also at the way in which you express yourself.

Cover letters are, first and foremost, strategic marketing documents: their two primary purposes are to ensure that your resume gets read and that you land a personal interview.

Particularly in a field like public relations, you will be evaluated on how well you “sell” yourself to your audience and how successfully you demonstrate how your qualifications and experience can best serve the employer.

Your primary task then, in writing a cover letter for a public relations job, is to be able to say very persuasively, “This is what your organization needs, and this is why I’m the best person to fulfill these needs.” Succeed in this objective, and interviews will follow.

Strong communication skills, both verbal and written, are required for a position in PR.

In your cover letter for a public relations position, you'll want to emphasize your PR skills, as well as any past public relations experience you may have. You should also try to mention any industry-specific keywords used in the job advertisement, because many employers use automated applicant tracking systems to scan cover letters and resumes for these phrases. Job applications that are rich in these keywords are more likely to secure interviews.

Other public relations skills and keywords you may want to emphasize include: media content creation, web analytics, SEO, content curation, blogging, social media management, social media releases, social channel development, digital marketing, marketing communications, brand communications, brand management, account management, business storytelling, event planning, client relations, relationship building, project management, networking, strategy development, strategic planning, copywriting, copy editing, press releases, and speech writing.

If you have any relevant success stories, such as increasing media mentions of your company, upping the number of followers on social media platforms like Facebook, Instagram, or Twitter, or creating a strategy around a launch, you should mention them in your cover letter.

Try to quantify these examples with percentages or dollar figures, if at all possible.

Below is an example of a cover letter for a job in public relations. Use this as a guideline: your cover letter should be specific to your own experience, as well as closely targeting the requirements of the job you are applying for.

Public Relations Cover Letter Example

This is an example of a cover letter for a public relations position. Download the public relations cover letter template (compatible with Google Docs and Word Online) or see below for more examples.

Public Relations Cover Letter Example (Text Version)

Donna Applicant 123 Main Street Anytown, CA 12345 555-555-5555 donna.lee@email.com

September 1, 2020

Georgette Lau Director, Human Resources Acme Office Supplies 123 Business Rd. Business City, NY 54321

Dear Ms. Lau,

With so many individuals applying for a position within your organization, how can you decide who is the best candidate? If you're seeking an individual who merely performs the work assigned, without any innovative leadership of their own, then I am not the person to call.

However, if you seek a capable, creative, team-oriented person with a dynamic outlook on life and a strong desire to succeed in Public Relations, then you should review my enclosed resume.

As you will note, I have solid interpersonal skills, with the ability to interface with individuals at all levels. I also have strong talents in creating, writing, and producing communication pieces. My organizational skills have allowed me to prioritize schedules and consistently complete projects within challenging time and budget guidelines.

Finally, my 15 years of experience in broadcast journalism has allowed me to develop exceptional skills in thinking on my feet, community outreach, and public relations.

I know I will make a positive contribution to Acme Office Supplies and look forward to discussing my capabilities in more detail. I am available for a personal interview at your convenience. I know you are busy and have many applications to review, so please let me know if you would like to further discuss your requirements and my ability to meet them.

Thank you for your time and consideration.

Your Signature  (hard copy letter)

Donna Applicant

Review more cover letter samples for a variety of career fields and employment levels, including an internship cover letter sample, entry-level, targeted, and email cover letters.

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• Cover Letter For Public Relation Officer Job

These four cover letter templates have been carefully crafted to suit different levels of experience and specific areas of expertise within the role of a Public Relations Officer. Whether you're an entry-level candidate seeking to kickstart your PR career, a mid-level professional looking to make a significant impact, a senior PR officer with a wealth of strategic experience, or someone with a focus on change management and internal communications, these templates provide a strong starting point for tailoring your application to the unique requirements of the position you're applying for. Each template emphasizes the candidate's qualifications, enthusiasm for the company, and the value they can bring to the role, making it easier for you to showcase your skills and make a compelling case for your candidacy.

Template Entry-Level Public Relations Officer

[Your Name] [Your Address] [City, State, ZIP Code] [Your Email Address] [Your Phone Number] [Date]

[Employer's Name] [Company Name] [Company Address] [City, State, ZIP Code]

Dear [Employer's Name],

I am writing to express my strong interest in the Public Relations Officer position at [Company Name], as advertised on [Where you found the job posting]. As a recent graduate with a degree in [Your Degree], I am excited about the opportunity to contribute to your dynamic team and help build [Company Name]'s reputation.

During my academic journey, I developed a solid understanding of public relations principles and have gained hands-on experience through internships at [Relevant Internship Experience]. These experiences have equipped me with the skills to effectively manage media relations, create compelling press releases, and develop engaging content for social media platforms.

I am passionate about [Company Name]'s mission and values, and I am eager to leverage my communication skills to help promote your brand's positive image. I am confident that my strong interpersonal skills, attention to detail, and creativity make me a great fit for this role.

I look forward to the opportunity to discuss how my skills and enthusiasm align with [Company Name]'s goals. Please find my resume attached, which provides more information about my academic and professional background.

Thank you for considering my application. I am excited about the possibility of joining your team and contributing to the success of [Company Name].

[Your Name]

Template Mid-Level Public Relations Officer

I am writing to express my keen interest in the Public Relations Officer position at [Company Name]. With [X years] of experience in public relations, I am excited about the opportunity to leverage my expertise to enhance [Company Name]'s reputation and communications strategy.

In my current role at [Current Employer], I have successfully managed media relations, crafted impactful press releases, and executed PR campaigns that have contributed to the company's growth and positive image. My experience has also involved crisis management and effectively handling sensitive issues, ensuring that the organization maintains a favorable public image.

I am drawn to [Company Name]'s exceptional commitment to [mention the company's values or mission], and I am eager to align my skills with your goals. My strategic thinking, strong media relationships, and proven ability to build engaging content for various platforms will allow me to make an immediate and lasting impact on your team.

I welcome the opportunity to discuss how my experience and achievements align with [Company Name]'s needs. Please find my attached resume, which provides a more comprehensive overview of my professional background.

Thank you for considering my application. I look forward to the chance to contribute my skills to the success of [Company Name].

Template Senior Public Relations Officer

I am writing to express my deep interest in the Public Relations Officer position at [Company Name], as advertised on [Where you found the job posting]. With [X years] of strategic PR experience and a track record of delivering exceptional results, I am eager to bring my expertise to [Company Name] and contribute to your continued success.

Throughout my career, I have successfully managed high-profile PR campaigns, led a team of PR professionals, and built strong media relationships, resulting in extensive media coverage and increased brand recognition for my previous employers. My strategic thinking and ability to develop and execute comprehensive communication plans have consistently exceeded company objectives.

[Company Name]'s reputation for [mention something specific about the company] has impressed me, and I am eager to use my skills to further enhance your public image. My proven ability to handle complex PR challenges, create engaging content, and manage crises will be invaluable in this role.

I look forward to the opportunity to discuss how my experience and vision align with [Company Name]'s objectives. Please find my resume attached, which provides additional details on my professional background and accomplishments.

Thank you for considering my application. I am excited about the possibility of joining your team and helping to shape [Company Name]'s PR strategy.

Template Public Relations Officer - Change Management Focus

I am writing to express my enthusiasm for the Public Relations Officer position at [Company Name], with a particular focus on change management and internal communications. With [X years] of experience in PR and change management, I am excited about the opportunity to help guide your organization through transformation while maintaining a positive public image.

In my previous role at [Current Employer], I spearheaded PR efforts during a major organizational restructuring, ensuring that both internal and external stakeholders were informed and engaged. I developed effective communication strategies, crafted messages for diverse audiences, and successfully managed change-related crises, earning recognition for my role in ensuring a smooth transition.

[Company Name]'s reputation for [mention something specific about the company] and its dedication to fostering a collaborative, innovative environment align with my values. I am eager to leverage my skills in internal and external communications to help facilitate change and growth within your organization.

I look forward to discussing how my experience and expertise align with [Company Name]'s goals. Please find my attached resume for a more comprehensive view of my background and achievements.

Thank you for considering my application. I am excited about the opportunity to contribute to [Company Name]'s success during this transformative phase.

We are delighted to extend our professional proofreading and writing services to cater to all your business and professional requirements, absolutely free of charge. Should you need any email, letter, or application templates, please do not hesitate to reach out to us at englishtemplates.com. Kindly leave a comment stating your request, and we will ensure to provide the necessary template at the earliest.

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Public Relations Cover Letter / Job Application Letter

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Public Relations Officer Cover Letter Examples

A great public relations officer cover letter can help you stand out from the competition when applying for a job. Be sure to tailor your letter to the specific requirements listed in the job description, and highlight your most relevant or exceptional qualifications. The following public relations officer cover letter example can give you some ideas on how to write your own letter.

or download as PDF

Cover Letter Example (Text)

Akya Arenivas

(393) 539-9643

[email protected]

Dear Marisal Tycksen,

I am writing to express my interest in the Public Relations Officer position at Edelman, as advertised. With a solid foundation of five years of PR experience at Weber Shandwick, I have honed my ability to craft compelling narratives, manage media relations, and execute strategic communication plans that resonate with diverse audiences. I am excited about the opportunity to bring my expertise and enthusiasm for innovative PR solutions to the dynamic team at Edelman.

During my tenure at Weber Shandwick, I had the privilege of working with a wide array of clients, ranging from startups to established multinational corporations, giving me a versatile perspective on how to tailor PR strategies to meet varying objectives and challenges. My role involved orchestrating successful media campaigns, overseeing crisis communication efforts, and fostering strong relationships with key journalists and influencers. This experience has equipped me with the agility and creativity to navigate the ever-evolving PR landscape and consistently deliver results that exceed expectations.

What excites me most about the opportunity at Edelman is the prospect of working with a team that is renowned for its innovative approach to public relations. I am particularly impressed with the groundbreaking campaigns your team has developed, which demonstrate a deep understanding of the intersection between technology and storytelling. I am eager to contribute my own insights and experiences to further enhance Edelman's reputation as a leader in the field.

I am also drawn to Edelman's commitment to fostering a collaborative work environment and its dedication to professional growth and development. I am confident that my proactive approach, combined with my commitment to continued learning, will make me a valuable addition to your team. I am looking forward to the possibility of discussing how my background, skills, and enthusiasms can align with the exciting work being done at Edelman.

Thank you for considering my application. I am looking forward to the opportunity to further discuss how I can contribute to the success of your clients and the Edelman brand.

Warm regards,

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Beyond Influencing

Public relations and marketing intern.

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As a PR/Marketing Intern , you will be responsible for assisting in the management of one of our company’s clients and their public relations/marketing efforts. You will work closely with our team to plan and execute marketing campaigns, create engaging content, and support our new partnership with a dating app. Your role is crucial in maintaining a positive brand image and increasing our reach. The client is in entertainment/wellness. This gives you the opportunity to learn what it’s like to work on the client side of an agency (external marketing vs. internal marketing).

Key Responsibilities

• Assist in developing PR and marketing content calendars and strategies.
• Create and curate engaging content for various marketing channels (social media, email, blogs).
• Monitor marketing channels, respond to inquiries, and engage with our community.
• Collaborate with the design team to develop visually appealing graphics and videos.
• Analyze marketing insights and performance metrics to optimize content and campaigns.
• Event Organization
• Stay updated with marketing trends, best practices, and platform updates.
• Support the planning and execution of events and promotional activities.
• Help build and nurture relationships with influencers and brand advocates.
• Assist in managing and growing our partnership with the dating app.
• up to 10 hours per week.

Skills and Qualifications

• Pursuing a degree in Marketing, Psychology, Communications, Public Relations, Digital Media, or a related field.
• Familiarity with major marketing platforms and their features.
• Strong written communication skills with a flair for creativity.
• Basic graphic design skills and knowledge of photo/video editing tools are a plus.
• Understanding of marketing analytics and reporting.
• Ability to multitask and manage time effectively.
• For Credit – Will work with your instructor/school to ensure you receive school credit if available.
• Hands-on experience in the wellness/entertainment and the marketing industry.
• Opportunity to build a portfolio of work.
• Networking opportunities with professionals in the field in person and with our large online network
• Professional development and mentorship.
• Potential for part-time hire after completion of Intern Program.
• Potential for Commission and Affiliate Codes
• Remote, with the optional opportunity to meet with our client’s founder, Emily, 2-3 times a month for PR events + Marketing related activities

We are looking for two PR/Marketing Interns to support our internal needs and this exciting new project. If you are passionate about wellness and eager to gain hands-on experience, we encourage you to apply.