business plan ecommerce excel

How to Make an Ecommerce Business Plan for Your Startup

Darren DeMatas

February 28, 2024

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So you’ve decided that you want to quit your day job and start your very own ecommerce empire. That’s great!

But before you become the next Jeff Bezos  (and definitely before you quit your job!), it’s worth spending some time thinking about a business plan. In this article, we’ll dive into the key elements of an ecommerce business plan, which is very different than writing traditional business plans.

Why You Should Create a Business Plan

We know that starting an ecommerce business is exciting, and it can be tempting to jump right in without constructing a business plan. READ: PLEASE DON’T DO THIS.

If you haven’t put your ideas, questions and concerns on paper, then you haven’t given your business model enough thought .

Taking the time to write a business plan might seem like a lot of work, but it can save you a lot of time and money in the long run by better preparing you for potential challenges and opportunities that you’ll face as a first-time entrepreneur. Think of it as a roadmap for your new business venture.

It’s exciting to start your own ecommerce business. However, you want to be well prepared and not jump into anything without having a solid, foolproof ecommerce business plan in place.

After all, you wouldn’t jump out of a plane without a parachute, so why start a business without a safety device in place? That safety device is your business plan.

The business plan is the brainstorming process that ensures your concept and goals are realistic.

This is more than just mental notes. True business plans take your ideas , questions, and concerns and put those in writing.

As you start creating your business plan, you’ll soon understand that it’s more than a single piece of paper with handwritten details on it. It’s a clearly constructed format of how your business will be created, how it will operate, and what you hope the future holds in terms of a successful ecommerce business.

When you write your business plan, be sure to have a target audience in mind. Are you going to look for investors or put a Kickstarter campaign into motion and use this as your descriptive platform? If so, make sure that your business plan contains everything the audience would want to know about your business (and more!). Many traditional funding solutions require a business plan in order to give you capital. However, there are alternative solutions, such as  Payability  that specialize in ecommerce and don’t require credit checks, a business plan, or any complicated paperwork. They can also get you approved in as little as 24 hours.

When your business plan is completed, you should have achieved the following goals:

• Knowledge:  A greater sense of knowledge of the business aspects.
• Resources:  The resources you’re going to need to make your business successful, such as partners, money, employees, etc.
• Road Map: Have clear set goals to take you from the very beginning of your business and onward.
• Viability: In other words, is your business possible? Will you have enough profit margins to keep the doors open long-term?

Now that you know why you should create a business plan, it’s time to move on to how you can create your business plan and get started putting your ecommerce business into motion.

How to Start an Ecommerce Business Plan

At the very beginning of the planning stages, it’s a good idea to develop a framework for your business model. This business model will continue to evolve as you create each section of your ecommerce business plan, so don’t strive for a perfect completed plan on the first try. You will be making tweaks to the plan of certain steps along the way.

There are many ways to sell products online and different business models  to pursue. Research and learn from successful ecommerce business examples in the market. The exact business model you follow will be one that makes the most sense with your resources, skills, and interests.

In order to create the best online business plan with your product in mind, you need to figure out the following things:

What are you selling?

The first step to creating an online business is to learn the absolute basics of what you can sell.

• Physical products: Clothing , shoes, home goods
• Digital products: Software as a Service products, ecourses, ebooks
• Services: Consulting services, home cleaning

Who are you selling to?

• Business-to-Business (B2B): You are selling to organizations, corporations, and non-profits rather than individual customers
• Business to Consumer (B2C): This means you are selling to individual consumers rather than businesses
• Marketplace: You are acting as a middleman by bringing businesses and (B2B or B2C) customers to one website.

How are you sourcing your product?

• Manufacture in-house: You make your product or service in-house
• Third-party manufacturer: You outsource the manufacturing of your product or service to a third-party manufacturer
• Dropship: You partner with a dropship manufacturer. Basically, this means that they make your product, package it and ship it directly to your customer while your company handles the entire customer relationship.
• Wholesale : You buy goods or services from other companies in bulk and re-sell those products on your online store

Additional References

• Entrepreneurship: Business & Marketing Plans
• Small Business and Entrepreneurship
• Entrepreneurship Resources
• Business Plan Resources

Executive Summary

The executive summary will be written according to your goals, and it’s recommended that this is done at the very end of your business plan completion. This will ensure that you include all of the important factors about your business and present your ideas in a concise and complete way.

Some of the features you’ll include in the executive summary include information showing that you’ve done your research, you have concrete sales forecasts, and the main details about your brand.

Business Model

When you’re figuring out your business model, you have to consider four different areas:

• Monetization strategy
• Product/industry
• Target market
• Sales channel

Monetization Strategy

The monetization strategy delves into the methods you are going to use to sell your products.

This strategy will look at different product monetization methods, including white label, private label , affiliate marketing, wholesale, dropshipping, and even selling ads.

Product/Industry

The product industry section is where you summarize your main niche.

For example, “Vegan Skincare Products.”

Target Market

In the target market section, you will write a sentence or so on who your target market, or ideal customer, is in the community.

If you’re selling vegan skincare products, your target customers might be women who embrace the vegan lifestyle and use natural skincare products in their daily beauty regimen.

Sales Channel

The sales channel refers to where you’re going to sell your products.

For example, you might be selling your products on your own website, and this should be entered in this section.

Business Overview

This next section covers your company overview.

This section of your business plan will cover various features of your company, including the following:

• Company type
• Domain name
• Value proposition
• Brand traits

The brand name section lists your business name or brand name.

This is an extremely important aspect of your business plan as it’s what will set the tone for everything that follows.

Pick a brand name that’s simple yet unique and is something that can be used in a wordplay manner, if desired, but not pun-worthy.

Company Type

The company is how your business operates. For example, you might label your business as an LLC , S-corporation, sole proprietor, or some other type of business organization.

The best way to determine how you should categorize your company is to speak to your accountant. There are various tax and legal aspects to forming your business in a certain way.

Speak with the professionals in the company and corporation formation field to determine how to label your company and which company type best benefits your business in a variety of ways.

Domain Name

This section is where you list your domain name.

Choose a domain name that is memorable and embraces the overall traits and features of your business.

And, when choosing a domain name, be sure to think of SEO aspects when doing so. You’ll find out just how much all of these things tie together and ensure a frequently-visited website is the end result.

Keep in mind that with ecommerce, the domain name is just as important as the brand name. Maybe even more so!

Value Proposition

A value proposition is a short, crisp statement that will gauge how clear your idea is. Write this section as if you had one minute to explain your business to a potential investor or customer and then practice it over and over again.

The value proposition can be used on your ecommerce store as your company description.

Here’s a good example: Say you’re looking to start a hiking company called Atlas Hiking Co. which sells premium performance hiking shirts. A possible company description could be the following:

Atlas Hiking Co. is a lifestyle hiking company that produces high-performance hiking shirts for outdoor lovers. Our proprietary SPF40 fabric is one of the lightest fabrics on the market, providing mountain lovers with maximum comfort, both from a breathability and sun-protection standpoint. Our product is made in the U.S.A. and a portion of our profits are donated to preserve national parks around the country.

Pay special attention to all the sensory words !

The mission statement in your business plan is the “why” of it all.

For example, why you started the business, why you are selling the products you are selling, etc., can all be added to this section of your business plan.

You can make this portion as simple or detailed as you like. Just make sure to properly and clearly explain your business mission.

The vision part of the business plan is your “how” in the grand scheme of things. It is the dream you have for your company and the path you’re going to take to realize that dream.

When you write the vision portion of the business plan, think long-term. What are you hoping to achieve, not just in the near future but for the long haul of the life of your business?

Look into the future and plan out where you see your business in 5, 10, even 20 years from now.

This will help you construct the rest of your business plan if you know where you want your business to head, now and in the future.

Brand Traits

The brand traits section is a short section in your company overview.

Basically, in the brand traits section you’re going to want to list three to five words that describe your brand.

Think of your brand personality and describe it using a few separate powerful words.

The personnel section lists all individuals, including yourself, who will be involved in the daily operations of your business. You can create a separate section for a full operations plan or add that later.

Some business owners choose to handle all duties on their own or with a partner, while others will hire individuals to fill the following roles:

• CEO (usually the business owner)
• Management team
• Customer service/logistics
• PR/Social media specialist
• SEO manager
• Advertising manager

Competitive Market Analysis

Here’s a fact you can bank on: there has never been a successful e-commerce entrepreneur that didn’t understand his/her target market cold.

That’s why this section is one of the most important in the entire business plan. It will force you to understand the industry in which you operate, the overall industry analysis and outlook, the existing competition, and your target customer demographic.

Market Segment

The market segment portion of the business plan will help you to put your ideas down on paper, make them more focused, and get your team together.

This area will include your niche selection, target market, and competitive analysis.

Niche Selection

The niche section  provides an overview of your niche, why you selected it, whether there’s a micro niche included, and the type of niche you’ve chosen.

The purpose of this section is to crystalize the ideas that you have and make sure they are understandable and viable.

The target market section covers an overview of your target market plus describes your market segments.

Ask yourself who your  target customer  is (population size, age, geography, education, ethnicity, income level) and consider whether consumers are comfortable with buying your product category online.

When listing the target market information, make sure to mention your target audience size as this is important for ensuring that your audience will be adequately covered.

Competitive Analysis

With the competitive analysis portion of your market analysis, you want to list your market leader and direct and indirect competitors.

After you mention who these entities are, you need to list the characteristics of each one, such as domain name, business model, monthly traffic, and pricing range.

However, before you even get started in writing this section, you need to spend several hours researching your target market.

Here are some of the most efficient ways to research a particular market:

Industry reports

Google is your best friend. Look for any recent industry reports on your market of choice. This will give you a good sense of how much growth the industry is experiencing, why this growth is happening, and what are the largest customer segments. In our example of Atlas Hiking Co., we should research the outdoor apparel market.

Let’s say that through our research of the outdoor apparel industry, we discovered that there was a huge boom in youth hiking apparel. Perhaps parents were increasingly concerned about their kids’ exposure to UV rays while hiking, so they began to spend more money on their kids. We could use this valuable information to guide our business strategy.

There’s only so much you can read online. Go to a nearby store that sells similar products to yours and interview the store representative. The store rep has interacted with hundreds of interested customers, which can lead to thousands of valuable insights! It’s amazing how these insights can translate into a meaningful business opportunity.

Here’s an example:

If I were going into Billy’s Outdoor Store to research the outdoor apparel market, I would probably ask Billy the following:

• What are your best-selling products?
• What are your worst-selling products?
• Find products similar to yours and ask the representative his/her favorite features on products similar to yours.
• How much are customers generally willing to spend on these types of products?
• Do customers make repeat orders of any of these products?
• Do you get a lot of customers that are looking to buy last-minute hiking gear before they go on a hike?

Competition

Create an Excel spreadsheet of all of your competitors. In your spreadsheet, you should have the following columns:

• Competitor Name
• Price point
• Product Description
• Key Features (e.g., fabric, waterproof, slim fit, etc.)

What is the competition missing? Is there a gap in the offering? Where you can add some additional value?

After conducting the competitor analysis, Atlas Hiking Co. might find that the competition’s hiking shirts offer very few features at a low price point, but no one offers a luxury hiking shirt with additional features at a higher price point.

This is just an example of the types of insights one can gain from market research which can drastically alter your business model.

Keyword Research

By using Google’s keyword planner  and trends pages, you can get a good sense of how in demand your product is and whether it’s trending upward or downward. Google is great for a general idea, just don’t bank on it.

Some other keyword tools you can use for keyword research include Ahrefs, JungleScout, and Viral Launch. Check out this list  for more ideas.

Trade shows

Are there nearby trade shows that you can go to? Again, creating connections with other people in your industry is a surefire shortcut to countless hours of reading on the internet. Trade shows are also a great opportunity to talk to competitors, meet manufacturers, and better understand where things are heading in your industry.

Once you finish researching the relevant industry, you should summarize your findings by answering the following questions:

General Industry

• How big is the overall industry?
• How big is the specific sub-industry in which you intend to operate?
• Where has most of the historic growth in the market come from?
• Why is this the right time to enter this market?
• What are the sub-segments that are poised for future growth (e.g., youth apparel)?
• How crowded is the product category with competition?
• How is your competition distributing its product (online, retail, wholesale, etc.)?
• What’s missing from the competition’s product offering?

Products and Offers

So we know we want to sell hiking shirts, but how do you research specific products?

But for some of us, we’re not quite sure what we should sell. To succeed in online retail, you need a product that is trending upwards in a growing niche.

Different types of products

Some of the different types of products include the following:

• Convenience products: Frequent purchase products, little effort on buying
• Shopping products: Less frequently purchased in between purchases, little more effort and planning, shop around
• Specialty products: Strong brand preference and loyalty, will buy no matter what the price

The various types of niches include the following:

• Hobby niches
• Lifestyle niches
• Problem niches
• Weird/embarrassing niches

Existing products

Come up with detailed specifications for each product or service you intend to sell. If it’s a hiking shirt we’re selling, we would want to have:

• Detailed sketches of the shirt
• Fabric weight, materials, type
• Key features (e.g., pre-shrunk, water-proof, SPF 40)

Future product pipeline

What are other products that you have in the pipeline? Perhaps once you’ve successfully sold hiking shirts, you’re able to leverage your manufacturing relationships to provide hiking socks and shorts. Include that information in this section.

The products and services section will cover the various selling categories of items.

These product offerings will include the following:

• Core product

Each product group will have its own purpose in your sales catalog. For example, tripwire is the product that brings customers to your ecommerce store or online marketplaces  while the core product is your main seller.

Knowing what products you’ll include within each section allows you to have a firm grasp on what your main product will be and how the other types of products will work alongside your main product.

This section will also cover the search volume and Amazon pricing range.

You’ll need to calculate your true costs. You have to make sure you don’t overestimate your margins.

To tabulate your total true costs, you need to write down the costs in the following areas:

• Target price
• Supplier cost of the product
• Total cost per unit
• Net profit per unit
• Profit margin per unit

Once you complete the pricing portion, you’ll have everything on one sheet and readily accessible whenever you need it.

Marketing Plan and Operations

So, now you’ve concluded that you have a great business idea, and it’s in a growing market. That’s fantastic – but how are you going to drive traffic to your ecommerce website and get customers to buy it ? And how much can you afford to spend on your product?

Marketing  is everything. It’s important that your marketing efforts match your business model.

If you have a website and no marketing, your site won’t have any visitors. With no visitors, you will make no sales. Then how do you grow and sell your ecommerce business (if that’s your long-term goal)? Even with the best possible products, nobody will buy them if they aren’t directed to them in some way.

In order to come up with a marketing strategy, you need to first know your customer inside out. You should be able to answer such questions as:

• How old is your customer?
• Where does your customer live?
• What is the population of your customer base?
• What is their education level?
• What is their income level?
• What are your customer’s pain points?

With so many channels to reach your customer, which one is best for you?

Once we know pretty much everything there is to know about our target customer, we can shift focus to our marketing strategy. You want to choose marketing strategies that equal positive conversion rates. What channels should you use to grab the attention of your customer demographic? Some of the key marketing channels include:

Paid Marketing

• Pay-per-click – this online marketing typically involves using Google Shopping campaigns  and managing a product data feed.
• Affiliate sales networks – Allowing other blogs and websites to sell your product for a cut of the revenue. List the different affiliate sale networks that you plan to promote through.
• Facebook ads ⎯ Ads posted on Facebook to draw in buyers through social media means.
• Influencer marketing ⎯ Hiring industry influencers to get the word out about your product through their social media platforms and contacts.

Organic Marketing

• Social media (Facebook, Instagram , Pinterest, etc.): What is your strategy for social media, and where will you dedicate your attention?
• Search Engine Optimization : Create and promote awesome content so people find your product organically through search.
• Content marketing: Figure out how you’ll use content marketing in your business. Consider various article topics that will persuade your target audience to buy your products.
• Blogger networks: could be organic or paid through affiliate sale programs.
• Key bloggers: Develop a list of the key bloggers in your product category. For Atlas Hiking Co., this might be an influencer that blogs about the best hiking trails in America.

Finding the optimal mix of these advertising tools depends 100% on your customer segment as well as your product type. For example, a SaaS product targeting millennials will require an entirely different marketing strategy than an e-commerce physical product targeting baby boomers. Perhaps that should be a post on its own for another day!

How much should you spend to acquire a customer?

In order to understand this, we need first to discuss a concept known as customer lifetime value or LTV. In essence, this is a formula that helps you better understand how much an average customer will spend over time.

Here’s  a good read on how to calculate LTV.

It’s important to remember that for new businesses, you don’t have a lot of data on customer purchase habits so it’s a good idea to be more conservative with your assumptions in calculating LTV.

Let’s say, for Atlas Hiking Co., I determine that the average LTV per customer is $300. This means that over time, the average customer will spend $300. Let’s say, on average, if I receive $300 in revenue, $100 of that will translate to gross profit before I factor in my marketing costs (basically, I’m just subtracting the cost of making the shirts).

Knowing that my gross profit is $100 per shirt is a critical piece of information because it tells me that I can spend up to $100 in marketing to acquire a customer and still be profitable!

Some of the marketing options include social media marketing and content marketing.

Think about your business model and then line up your marketing budget. Your marketing budget may include the following items:

• Sales/branded content
• SEO/blog content
• Facebook/Instagram ads
• Influencer marketing
• Marketing tools
• Niche advertising

Choosing The Right Technology

With so much technology and SaaS products out there, it’s important to understand the various moving parts and diagram how they all integrate with one another.

Some of the different elements include:

• Shopping Cart Platforms  – e.g., Shopify , BigCommerce , WooCommerce , or any open-source platform
• Hosting – Nexcess , BigScoots , Kinsta , WPX
• Payment Processo r – e.g., Stripe, Paypal
• Fulfillment Center – e.g., Amazon, ShipBob
• Apps – e.g., Zipify, BuildWooFunnels, Gelato
• Accounting & Taxes  – e.g., Quicken, Xero
• Marketing Automation – e.g., Klaviyo , Mailchimp
• Marketing Tools – e.g.  Buzzstream, Ahrefs
• Customer Loyalty Programs  – e.g., Antavo, Smile

Come up with a detailed list of the different products and services you need to run your business as well as the monthly and per-transaction cost of each of them. This will be important in understanding the impact of these services on your margins.

Matching your business model to your technology is essential, too. Certain website platforms are better suited for specific sales models.

Email marketing is another type of technology that should be carefully considered and matched up correctly with your business model.

Keep in mind that it takes, on average, 6-7 interactions with a brand before someone makes a purchase, so you need to keep using technology to get them back to your website.

As you explore the technology options and find out ways to draw potential customers in and keep them happy while they’re there, here are some key points to keep in mind:

• What you say about yourself and your products with your website content
• How you respond to questions on live chat and email support
• How to make use of chatbots
• How you connect on social media
• The information you send through email marketing
• What bloggers and influencers say about your brand
• How existing customers review your company
• How you advertise
• How you establish loyalty beyond sales

After you figure out your technology methods, you have to come up with a technology budget.

The business plan must also include the operations side of things. Determine who will be your manufacturer, secondary manufacturer, and shipping and fulfillment  provider.

When looking at supply chain costs and options, ShipBob  is an ecommerce fulfillment provider you can consider.

Financial Plan

When figuring out your financial plan, evaluating and pinpointing your startup costs  is essential.

The focus of the financial plan is how long it will take for you to make your money back. You also need to figure out if you need a business loan .

Traffic and conversion rates will help you determine how long it will be until you start making money back.

You’ll also want to use an income statement to detail financial information.

This section is used for financial projections, such as forecasting sales, expenses, and net income of the business. Ideally, you’ll want to create a monthly Excel balance sheet showing the following:

• Projected revenue:  First, come up with your projected number of units sold and then come up with your projected revenue (Projected Revenue = # of Units Sold * Average Sales Price).
• Fixed expenses:   these are expenses that are fixed no matter how much you sell. Typically, these relate to monthly SaaS subscriptions, employee salaries, or rent.
• Variable expenses  – these expenses change in direct proportion to how much you sell. Common examples include the cost of goods sold and credit card payment processing fees.

This helps business owners better understand what they need to achieve to hit their profit goals. In reality, projections are usually always off the mark, but it’s good to give yourself some measurable goals to strive for.

This section should aim to answer the following questions about your product offering:

• How much product do you need to sell per year to meet your income goals for the business?
• What are the margins on your product? If you sell one hiking shirt for $50, how much do you make after paying your supplier, employees, and marketing costs?
• What is the lifetime value of a customer?
• How much can you spend to acquire customers? If you conservatively project that the average customer will spend $300 over time on your shirts, then you can afford to spend an amount less than $300 to acquire that customer using the paid marketing channels described previously.
• Do you have any big capital expenditures early on that would require you to need to bring in investors?
• Can you improve gross margins by making bigger orders from your suppliers?

There are various acquisition channels that will help your traffic to convert including:

Your revenue plan will contain a 12-month revenue forecast plan to help you map out each month of earnings.

There are different business earning models you can go through to determine how much you can make with your business.

You want to calculate how much traffic costs. This all depends on the methods you use to gain traffic to your site.

As you determine what your profit might be with your ecommerce business  or ecommerce businesses, there are certain math formulas to use:

• The profit equation
• Break-even analysis
• Units needed to achieve the profit target

You should also consider how you will use fintech companies in your ecommerce business.

What are the key elements of an ecommerce business plan?

The main components of an eCommerce business plan include the executive summary, company description, market analysis, organization and management structure, product line or service, marketing and sales strategy, financial projections, and funding request, if applicable.

How do I create a budget for my ecommerce business?

Start by estimating your initial startup costs and ongoing expenses. Consider costs like website development, inventory, marketing, shipping, taxes, and any necessary licenses or permits. It’s also important to factor in a contingency plan for unexpected costs.

How do I find the right product to sell?

Research is fundamental. Look at market trends, customer needs, and competitor products. Use tools like Google Trends or social media platforms to understand what customers are currently interested in. Always consider your passion and knowledge about the product too, as this can drive your business forward.

How can I differentiate my product from competitors?

Differentiation can come from unique product features, superior customer service, better pricing, or a compelling brand story. Understand what your competitors offer and how you can do it differently or better.

Wrapping Up Your Business Plan

Careful planning is crucial to get your e-commerce business from the planning phase to the launch phase and to ensure its successful future.

Going through the exercise of writing a business plan will cement your own understanding of your business and your market. It will also position you to take advantage of lucrative opportunities while mitigating harmful threats to your business down the line.

Your turn! Have you written a business plan for your online store? Do you have anything to add? Tell us about it in the comments below!

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Free Business Plan Templates in Excel

By Joe Weller | September 27, 2020

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In this article, we’ve rounded up an extensive list of free business plan templates and samples for organizations of all sizes. You can download all of the plans in Excel. 

Included on this page, you’ll find business plan templates in Excel , business plan checklists in Excel , business plan financial templates in Excel , and more.

Business Plan Templates in Excel

These Excel business plan templates are designed to guide you through each step of a well-rounded strategy that supports your marketing, sales, financial, and operational goals.

Business Plan Template in Excel

This Excel business plan template has all the traditional components of a standard business plan, with each section divided into tabs. This template includes space to provide the executive summary, target audience characteristics, product or service offering details, marketing strategies, and more. The plan also offers built-in formulas to complete calculations for sales forecasting, financial statements, and key business ratios.

Download Business Plan Template

Excel | Smartsheet

One-Page Business Plan in Excel

To check the feasibility of your business concept, use this single-page business plan template. The template allows you to jot down the core details related to your idea. This template also includes room for you to provide concise information about what you do, how you do it, why you do it, who your idea serves, your competitive advantage, your marketing strategies, and your success factors. At the bottom of this one-page plan, you’ll find a table to conduct a SWOT (strengths, weaknesses, opportunities, and threats) analysis. Find more downloadable single-page plans and examples at “ One-Page Business Plan Templates with a Quick How-To Guide .”

Download One-Page Business Plan

Excel | Word | PDF | Smartsheet

Sample 30-60-90-Day Business Plan for Startup in Excel

This 90-day business plan is designed for startup companies to develop a 90-day action plan. This template gives you room to outline the following: main goals and deliverables for each 30-day increment; key business activities; task ownership; and deadlines. This template also includes a built-in Gantt chart that adjusts as you enter dates. Visit “ 30-60-90-Day Business Plan Templates and Samples ” to download more free plans.

Download 30-60-90-Day Business Plan for Startup

For more free business plans in a wider variety of formats, visit “ Simple Business Plan Templates .”

Business Plan Checklists in Excel

These business plan checklists are useful for freelancers, entrepreneurs, and business owners who want to organize and track the progress of key business activities.

Business Planning Checklist with Timeline in Excel

Use this checklist to keep your business planning efforts on track. This template enables you to add tasks according to each phase of your plan, assign an owner to each task, and enter the respective start and end dates. The checklist also enables you to create and color-code a visual timeline when you highlight the start and end dates for each task.

Download Business Planning Checklist with Timeline Template

Business Plan Checklist with SWOT Analysis in Excel

Use this business plan checklist to develop and organize your strategic plan. Add the name of the business activity, along with its status, due date, and pertinent notes. This template also includes a separate tab with a SWOT analysis matrix, so you can evaluate and prioritize your company’s strengths, weaknesses, opportunities, and threats.

Download Business Plan Checklist with SWOT Analysis - Excel

Business Startup Checklist in Excel

This checklist template is ideal for startup organizations. It allows you to list and categorize key tasks that you need to complete, including items related to research, strategic relationships, finance, development, and more. Check off each task upon completion to ensure you haven’t missed or overlooked any important business activities. Find additional resources by visiting “ Free Startup Plan, Budget & Cost Templates .”

‌Download Business Startup Checklist Template

Business Plan Financial Templates in Excel

Use these customizable templates to develop your organization’s financial plan.

Business Startup Costs Template in Excel

Use this template to estimate and track your startup and operational costs. This template gives you room to list line items for both funding and expenses; you can automatically calculate totals using the built-in formulas. To avoid overspending, compare budgeted amounts against actual amounts to determine where you can cut costs or find additional funding.

Download Business Startup Costs Template

Small-Business Budget Template in Excel

This simple business budget template is designed with small businesses in mind. The template helps you track the income and expenses that you accrue on a monthly and yearly basis. To log your cash balances and transactions for a given time frame, use the tab for cash flow recording.

Download Small-Business Budget Template - Excel

Startup Financial Statement Projections Template

This financial statement projections template includes a detailed profit and loss statement (or income statement), a balance sheet with business ratios, and a cash flow statement to analyze your company’s current and future financial position. This template also comes with built-in formulas, so you can calculate totals as you enter values and customize your statement to fit the needs of your business.

‌ Download Startup Financial Statement Projections Template

For additional templates to help you produce a sound financial plan, visit “ Free Financial Templates for a Business Plan .”

Business Plan Marketing and Sales Templates in Excel

Use these downloadable templates to support and reinforce the marketing and sales objectives in your business plan.

Sales Forecast Template in Excel

This sales forecast template allows you to view the projected sales of your products or services at both individual and combined levels over a 12-month period. You can organize this template by department, product group, customer type, and other helpful categories. The template has built-in formulas to calculate monthly and yearly sales totals. For additional resources to project sales, visit “ Free Sales Forecasting Templates .”

Download Sales Forecast Template

Marketing Budget Plan in Excel

This marketing budget plan template helps you organize and plan your campaign costs for key marketing activities, such as market research, advertising, content marketing , and public relations. Enter the projected quantity and cost under each campaign category; the built-in formulas enable you to calculate projected subtotals automatically. This template also includes a graph that auto-populates as you enter values, so you can see where your marketing dollars are going.

Download Marketing Budget Plan Template

Other Business Plans in Excel

Use these business plan templates to conduct analyses and develop a plan of action that aligns your strategy with your main business objectives.

Business Action Plan Template in Excel

Use this basic action plan template to develop a roadmap for reaching your goals. Add a description of each action item, assign the responsible party, and list the required resources, potential hazards, key dates, and desired outcome. You can use this template to develop an action plan for marketing, sales, program development, and more. 

Download Business Action Plan Template

Business Plan Rubric in Excel

Once you complete your business plan, use this rubric template to score each section to ensure you include all the essential information. You can customize this rubric to fit the needs of your organization and provide insight into the areas of your plan where you want to delve more deeply or remove unnecessary details. By following these steps, you can make certain that your final business plan is clear, concise, and thorough.

Download Simple Business Plan Rubric

Competitive Analysis Template in Excel

This template enables you to analyze the competitive landscape and industry for your business. By providing details related to your company and competitors, you can assess and compare all key areas, including the target market, marketing strategies, product or service offerings, distribution channels, and more.

Download Competitive Analysis Template

Excel  | Smartsheet

For additional free templates for all aspects of your business, visit “ Free Business Templates for Organizations of All Sizes .”

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• Sample Business Plans
• Retail, Consumers & E-commerce

How to Write E-commerce Business Plan + Template

So apparently everyone is jumping in to start an ecommerce business. Considering you already have your star product or service ready, you must be very thrilled to launch your business and make your first sale.

However, wait. Is your business plan ready? If you haven’t marked writing a business plan as the most important task on your checklist, you need to do that right away.

We know writing an ecommerce business plan is challenging. As a business owner of this new challenging enterprise, you don’t have much time. But this detailed guide with step-by-step procedures is likely to make the entire process of writing easier for you.

Don’t waste a minute further. Let’s dive right into the topic.

Key Takeaways

• Elements like executive summary, product or service, operations, marketing and sales plan, management team, and financial plan come together to make a compelling business plan.
• Determine marketing strategies for your ecommerce business and lay a clear action plan for building a solid brand image.
• Clearly establish your value propositions, business goals, and objectives to form relevant strategies for your ecommerce company.
• Make financial projections and consider various progressive and aggressive scenarios to establish the feasibility of your business idea.
• Identify the gaps and loopholes in your planning and make changes to your business idea accordingly.

Why do you need an Ecommerce business plan?

A business plan has many more advantages apart from helping you get approved for a business loan. Here are a few potential benefits of having one for your ecommerce company:

• Goals fulfillment: You will have to juggle multiple roles while running your ecommerce store. A well-crafted business plan will offer a roadmap to your business while helping you realize your business goals.
• Business strategies: A  business plan simplifies your business strategy and helps put the strategies for sales, marketing, and operations in perspective.
• Market analysis: A business plan strengthens your stand in the market by compelling you to conduct a detailed market analysis of the industry, competitors, and potential customers.
• Test ideas: An ecommerce plan will help you realize the gaps and errors in your planning. This allows you the luxury to make changes in the business model before investing your money in it.
• Simplifies the finance: A well-structured business plan lays a clear financial plan for your ecommerce business. The figures will help you understand the profitability, costs, and expenses of the company and its viability in monetary terms.

There’s much more to it. A business plan is like a beam of bright light that will make walking through the woods easier. It’s a living document that will evolve as the business grows.

Key components of an ecommerce business plan

Wondering what goes into making a perfect ecommerce business plan? Well, these are the key components you shouldn’t be missing.

• Executive summary: The executive summary will highlight the key details of your entire business plan.
• Business overview: This section will include a brief business overview along with its value proposition, objectives, mission, and vision statement.
• Market analysis: This section will define your potential customers and competition. A detailed industry analysis and competitors analysis will lay a foundation for important business strategies.
• Products and services: Define the products and services you will sell to your ideal customer. Also, offer a brief description of each product.
• Sales and marketing strategy: Highlight your sales and marketing plan to attract your potential customers. From content marketing to social media- include every detail of your strategies here.
• Operations plan: A well-defined plan that will help you run a smooth online business. Clearly defined process for inventory, order fulfillment, sales, storage, etc.
• Management team: A brief introduction of your company’s management team and their expertise in the field.
• Financial plan: Includes detailed financial forecasts and key reports like balance sheet, cash flow, P&L, and investment plan.

There is no definite format for business plans. However, a comprehensive plan accounts for all these components and makes it effective.

How to Write an Ecommerce Business Plan: A Complete Guide

From undertaking thorough market research to creating a marketing plan- uncover every detail on writing an effective plan for your online business with this guide.

1. Get an Ecommerce business plan template

Crafting a stellar business plan is a challenge. However, it can be the most precious reward for your business if you manage to write it comprehensively.

The process of translating your business idea into a business plan is lengthy and time-consuming. One is likely to leave behind an important detail or two without any definite format.

This is why you need an Ecommerce business plan template to write your plan in a structurally organized format. A template will help streamline your thoughts, organize the vision, and bring your ideas to life effortlessly.

Let’s not look elsewhere for a perfect template. Upmetrics business plan template is intuitive and is enriched with relevant examples that can be easily used as a reference while writing your plan.

Need Assistance Writing a Ecommerce Business Plan?

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2. Write an executive summary

Executive summary is a concise rundown of key points that summarizes your business plan. Though presented at first, it should be written in the end after you have walked through all the other aspects of planning.

Consider it as a document that will offer a brief insight into your overall business. Investors will read this part and gauge the viability of your business idea. If they find it fascinating and intriguing enough they will read it further in detail.

Add brief details of your ecommerce business, target market, problem, solution, service model, business goals, and financial figures in this section.

Adapt a narrative tone to make it interesting and keep it highly informative. And, most importantly keep it within a limit of 1-2 pages.

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3. Create a company overview section

As the title suggests, this section offers a brief company description of your ecommerce business. You must also include brief details about the company’s history in this section if it’s not a new venture.

So what does this section include?

• Name and location of the business , i.e. location of your warehouse, back end office.
• Type of your Ecommerce business , i.e. B2B, B2C, D2C, C2C, etc.
• Business structure of your e-commerce brand , i.e. sole proprietorship, Partnership, LLC, limited partnership, etc.
• Business goals : Highlight milestones such as sales or revenue goals.
• Mission statement : Describe the fundamental purpose of your business explaining why the business exists. For instance, the mission of First Cry is to offer eco-friendly baby care and maternity items to conscious buyers through its website and listings on a third-party platform.
• Vision statement : It is a declaration of what you want to achieve with your ecommerce business. For instance, First Cry wants to become the preferred brand for baby care products in the markets of North America, Asia, and Europe.

4. Conduct a competitive and market analysis

In this section of competitive and market analysis, you will dive deep into the study of the target market, industry trends, and your competition. Only a thorough understanding of these key elements will help you build a resilient business.

Target market and market opportunities

Begin by determining the Total Addressable Market (TAM) for your products and services. This part of the market analysis will offer a realistic idea of your market size.

Further, strengthen the understanding of your target market by identifying your target audience. Create a buyer persona by considering the psychographic and demographic details of your ideal customer.

Collect data from US census boards, government websites, and industrial publications for solid and foundational market research.

Lastly, identify the market trends and highlight your business strategy to fill the gaps in the existing market.

Competitive analysis

Ecommerce companies operate in a severely competitive marketplace. Understanding your competition will help you safeguard the business against potential threats and risks from your direct and indirect competitors.

Collect the data and analyze your competitors on the grounds of prices, services, quality, product offering, target market, and market size to make conclusive points. Evaluate their strengths and weaknesses using methods like SWOT analysis.

Now, detail the competitive advantage of your products and service offerings. This analysis should reflect that your business idea has a solid advantage over competitors’ offerings.

Focus on quality research. The study of the target market and competition will lay a foundation for crafting efficient business strategies.

5. Detail your products and services

After completing your market analysis, you will create a detailed section for your products and services.

Highlight all the product lines that your online business will offer. Also, mention the products within each product line and the product source.

If you are amongst the ecommerce businesses that sell digital products or services, mention those and explain how the customers will access them.

For instance, an OTT platform offers streaming services to its clients through an application.

Keep this section detailed by adding a brief description of each product and its pricing.

Consider this as a checklist of questions you must answer within this section:

• What are the products of your online store?
• Will you manufacture the products or source them from vendors?
• How will your customers buy the product- Website, application, shopping platforms, etc.
• What will be the pricing of your product offerings?

6. Develop a sales and marketing plan

By now, the readers are aware of the products and services that your online business will offer. It’s now time to tell them your sales and marketing plan.

Millions of ecommerce businesses start every year. But very few manage to crack their desired sales.

In this section, you will make sales strategies to ensure that your desired sales become achievable.

Try answering the following to form an efficient sales plan:

• Sales channels: website, application, ecommerce platforms, subscription box platforms, flash sale sites, etc.
• Sales method: Inbound methods or outbound methods
• Sales personnel: Who will be responsible for product/service sales
• Sales tools: CRM

The decisions you make here will influence the marketing strategy of your online store.

Marketing strategy

Now you need a well-rounded marketing plan to market your online store. After all, marketing is crucial to developing a brand, reaching your target customers, and acquiring sales.

In this section of a business plan, you will highlight the marketing plan for your ecommerce business. Identify the marketing channels that will be most effective for your target customers and design your strategies accordingly.

Here are a few prevalent marketing methods that can help you grow your online store:

• Content marketing: Start writing informative and useful blog posts for your target audience. Focus on principles of SEO and keyword research to grow your reach organically. Also, post guest blogs on websites to increase your chances of reaching a wider audience.
• Social media marketing: Identify the social media platforms that are used the most by your target audience and dedicate your marketing efforts accordingly.
• Email Marketing: Email marketing is the most rewarding marketing channel for thousands of ecommerce businesses out there. Explain how you will build your Email list and draw conversions through them.
• PPC: Design strategies for running paid ads on Google, Facebook, and other platforms and determine your budget for the same.
• Traditional PR: Traditional methods of publications can also help you market your product effectively. If you will be using such methods, highlight the details regarding the same.
• Influencer marketing: Will you hire or barter with influencers to promote your product? If so, define your strategy for the same.

All in all, the marketing plan should clearly define a roadmap to reach your target audience. Also, highlight different marketing tools you will use for your online business.

7. Introduce your management team

Having the right team will help you build a successful ecommerce business. So take your time and figure out the manpower needs for your business.

In this section of your business plan, you will introduce the key management members at your ecommerce store. Define their role, responsibility, experience, expertise, and achievements to prove their suitability in your organization.

Outline the organizational structure of your online store and explain how these people will be responsible for the smooth functioning of your business.

8. Outline your operational plan

Running an ecommerce store is not an easy task. From managing the backend to offering timely deliveries- a lot goes into ensuring smooth business operations.

A solid business plan cannot be complete without a detailed section of operations in it. So take your time and set your operations in line before you start with the store.

Here are a few things that most ecommerce business plans have in common. Consider adding them to your operations plan as well.

• Order fulfillment process: Everything from getting an order to delivery, managing returns, shipment, packaging, exchange, and tracking is defined at this step. Explain how the order will be fulfilled at your online store.
• Manufacturing and quality control: If the products will be manufactured in-house, what will be the manufacturing process? How will you ensure quality? Where will the goods be manufactured? What machinery will you use?
• Suppliers: Who will be your supplier for products and services? What will be the purchase terms? Will there be an agreement or contract? What would be the contingency plan in case of casualty?
• Storage: Will you dropship the products or store them in a warehouse? Where will be the storage located? How will you manage stock? What methods will you use?
• Technology and payment processors: How will the customers pay for online shopping? What payment methods are available for them? What technologies will you use to facilitate payments? How will you secure their personal information?
• Customer service: How can the customers reach you? What will be your order policies? Will there be any customer service team?

The logistics and operations plan will serve as a policy book for your organization. It will answer every query and doubt regarding the process.

9. Prepare financial projections

Now comes the most taxing part of creating a business plan- preparing a financial plan.

A financial plan is crucial because it will help you determine the feasibility of a business idea. Moreover, if you plan to seek funding for your online business, the projections in this plan will compel potential investor’s interest in your business.

Here are a few things to include in your financial plan:

• Startup costs: Estimate the startup costs for your ecommerce business . From website development to inventory costs, licensing fees, security, and software charges- include every cost that will go into establishing your online business.
• Funding source: Determine your funding requirements and what sources will you use to acquire the funds, i.e. business loans, angel investors, friends and family, etc.
• Pricing strategy: Include your pricing plan for the products and services. Consider various overhead and operational costs to determine the final pricing.
• Sales projections: Include your monthly, quarterly, and annual sales projections through different sales channels and also estimate your revenue.
• Income statement: Also known as profit and loss statement, in this key report you will forecast the company’s profit and loss for the next 3-5 years. The difference between a company’s revenue and expenses will give you gross profits and net profits.
• Cash Flow Statement:   A clear documentation of cash that is generated and spent in a business. This will help potential investors understand whether your business will make or lose money.
• Balance sheet: A key summary of your business assets and liabilities that indicates your net worth. Calculate your equity in the business by deducting all the liabilities from your assets.
• Break-even analysis: Break-even will help you evaluate how long before the business will start making money.

Too much of calculations right? Not with the financial forecasting tool from Upmetrics. Simply enter your numbers in the tab and the tool will do all the detailed calculations for you. Import the data from Excel sheets and before you know your projections will be done.

Ecommerce Industry Highlights 2023

Ecommerce is a trillion-dollar industry. It’s indeed a rewarding market for anyone who wants to start an ecommerce business. But before that, you must check out these latest industry highlights of 2023.

• Global market size: The global Ecommerce market size is expected to reach 6.3 trillion dollars in 2023. There is ample room for new businesses to venture into this market.
• Online marketplace : According to Forbes , 24% of total retail purchases will be made online by 2026.
• Market leader: Amazon accounts for 37.8% of Ecommerce sales , which is far more than other ecommerce businesses.
• Cart abandonment: 48% of online shoppers abandon their carts because of extra costs on shipping and taxes. You are likely to lose your potential customers if you fail to consider these aspects.
• Frequency to shop: 79% of online shoppers will shop for something or the other at least once a month. Considering the customer segments, nearly 96% of Gen Z shop at least once a month online.
• Social media commerce: If you think websites and platforms are the only way to reach your potential customers, you are wrong. 96.9 million people in the USA are reported to shop on social media.

The US online marketplace is expected to reach 940.9 billion by 2023 end. There is enough scope for new businesses to emerge and grow in this competitive market space.

Related Ecommerce Resources

• Creating a Successful E-commerce Marketing Plan
• E-commerce Financial Plan
• E-commerce Industry Statistics
• Calculating Your Online Store Startup Budget
• How To Open n E-commerce Business

Download a sample ecommerce business plan

Looking for help to write your business plan? Well, we have something absolutely perfect for you. Download our ecommerce business plan sample pdf and get a detailed guide to write a plan along with relevant examples.

Upmetrics business plan templates are designed specifically for entrepreneurs and business owners who want to write their own business plans. Our templates are modern, intuitive, and easily available to kickstart your plan writing.

The Quickest Way to turn a Business Idea into a Business Plan

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Write your business plan with Upmetrics

All set to start your own ecommerce business? Let’s simplify the entire business planning process for you with Upmetrics. We have more than 400+ customizable sample business plans suited for varying different businesses. With features like AI assistance and financial forecasting, you can bring together an actionable business plan in easy steps.

So whether you are aiming to start a business-to-business or business-to-customer or any other type of ecommerce business, you are well equipped to write the most stellar plan with our business planning app .

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Frequently asked questions, can i get expert help to draft my ecommerce business plan.

Of course, you can. Writing a business plan is not an easy task. You may lose context or can leave behind an important detail while writing. A plan writer can translate your business idea into a plan efficiently with his compelling skills. If not, you can take the help of online tools and search for relevant templates to write your own business plan.

Can I customize my ecommerce business plan as per my business needs?

Absolutely yes. No two ecommerce businesses are the same. The very purpose of a business plan is to address the unique concerns, ideas, and questions relating to your ecommerce business. From executive summary to a financial plan, customize every aspect of your plan with Upmetrics business plan builder.

What are the common mistakes to avoid while crafting an ecommerce business plan?

Here are a few mistakes to avoid while drafting a business plan for your new business:

• Lack of market research
• Inadequate financial planning
• Overlooking the competition
• Not having a clear value proposition
• Undermining the technology needs
• Not considering casualties and emergencies
• Using complex language

Can I create an e-commerce business plan on my own, or should I hire a professional?

Ideally, you should be the one drafting your business plan. This is because no one knows your business better than you yourself and your business partners. So instead of hiring a professional, take the assistance of plan builders and step-by-step guides and create a compelling plan. Upmetrics AI assistant will simplify the writing process by helping you put together a cohesive write-up.

What are some emerging payment technologies to consider in your e-commerce business plan?

If you are planning to start a competitive ecommerce brand, you need to offer a bunch of payment solutions preferred by your target audience. Here are a few payment technologies you must definitely have in your business:

• QR code payments
• Mobile wallet
• Contactless payment
• Real-time payments
• Buy now pay later solutions

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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As the saying goes, “A goal without a plan is just a wish.” So, if you wish to build your own eCommerce empire, having an eCommerce business plan is crucial to your success.

Why Should You Continue Reading This Article?

But maybe you have no idea where to start. Of course, you don’t want to leave out something important. In this article, we’ll show you how to build an eCommerce business plan and discuss how to write it in a well-crafted, simple way from scratch, for your eCommerce small business and what are the key elements that should be included in it.

Let’s get started!

Why You Need an eCommerce Business Plan

Abraham Lincoln once said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe” So, planning is almost everything you should start with.

Although it can be hard work to put together a comprehensive eCommerce business plan, it’s such an important step for the below-mentioned four reasons:

• Establishing a Clear Roadmap:  Well-written strategic planning will help you set clear goals and set an action plan to reach them. It will also help you to set priorities and realistically estimate the time and effort needed to achieve them.
• Being Ready for Any Sudden Changes:  Change in the eCommerce business world is happening quicker than ever before. And this increases the value of planning. Having a data-driven business plan gave managers a dashboard to work with navigated sudden change.
• Securing Funding: If you are looking for a loan or an equity investment for your startup, getting a business plan document right is essential because an organization that will provide the money wants to make sure that you know what you are doing and have a clear path to profit.
• Avoiding Costly Mistakes: If you are considering setting up a small business with limited resources, having a startup business plan helps you know exactly what resources are needed to avoid wasting resources down the drain and to make the most of them.

Before You Start Planning: 3 Key Questions to Answer

To build a well-written online business plan sample, you need to answer the following questions:

• What Are You Selling?  Are you selling physical products (i.e apparel, home appliances, etc.), digital products (i.e online courses, ebooks, software, etc.), or services (i.e marketing services, consulting, car repair, etc.)?
• For Whom?  Do you sell to individuals (B2C) or organizations, corporations, and non-profits (B2B) or are you are a part of a marketplace acting as a broker just like affiliate marketing?.
• Who Are Your Suppliers? Do you manufacture your products in-house, or outsource a third-party manufacturer? Do you partner with a dropshipping manufacturer or do you depend on wholesale?

With great data comes a great business plan. Answering this line of questioning will give you an initial overview of what your business is and it’ll be like a starting point.

How to Structure a Business Plan for Your Online Store

Let’s agree from the start that the business plan will not be perfectly completed on the first try. It will continue to evolve as you create each of the planning stages and you’ll be making edits along the way.

For an eCommerce business plan example, there are six basic sections it should include, Let’s delve deeper…

Let’s delve deeper…

1. Executive Summary

Any e-Commerce business plan should start with an executive summary of just one sheet summarizing each section of your business plan. Although it is placed at the beginning, it should be the last section to be written.

The executive summary is the first thing your prospect investors would read, and it creates the first impression of your project. So, make it simple, easy to understand, and attractive.

The executive summary should include:

• Business ideas presentation
• Business model
• Products and services
• Target audience and target market
• Management team
• Success factors or the points that differentiate your company
• Financial strategy

2.  Company Overview

This is the next section that includes detailed information about your business and identified the competitive advantage of your online store. It covers some features such as:

• Brand Name and Founder’s Name: Your online store name and who is behind it.
• Brand Traits: List just 3 to 5 words that describe the brand that you want your online store to be identified with.
• Domain Name: It’s the URL. It should be short, simple, memorable, and doesn’t include numbers.
• Company Type: How your business operates.
• Value Proposition: It’s a brief statement that shows how clear your idea is.
• Mission Statement: The reasons behind your business’ existence.
• Vision: The goals that you want to reach long term. They must be realistic and ambitious so they can be motivating.

3. Market  Analysis

Conducting market research around your eCommerce small business idea is essential. It tells you whether or not people will buy what you’re selling.

Market analysis is broken down into 3 main sections:

A. industry analysis:.

Industry analysis outlines the industry size facts and statistics bode well for your eCommerce business. It answers questions like:

• What does the market look like for your industry overall?
• Has it grown or changed over the years?
• Are there any expectations of growing up or slipping down in the future?
• Are there factors that could impact its growth?

Industry analysis is likely to be one of the toughest parts of your eCommerce business plan, but fortunately, research and white papers are abundant in almost all industries, besides free tools like Google Trends .

B . Market Segment:

The market segment or audience segmentation helps you to create your “Buyer Persona” which represents your target audiences’ various demographic sets (gender, age, geography, education, income level, ethnicity, etc.). The market segment includes both your target market and niche selection.

It’s important to provide an overview of your niche, whether there’s a micro-niche included, and why you chose it.

C. Competitive Analysis:

Competitive Analysis provides an overview of who is your market leaders are and direct, indirect, and potential competitors. It also identifies your competitors’ key strengths, weaknesses, opportunities, and threats, focusing particularly on where you can defeat the competition or add unique value to your business.

Creating a comprehensive competitive analysis includes 4 key phrases that are:

• Identify Your Competitors
• Select a Competitive Analysis Framework
• Collect Data on Your Competitors
• Write Your Competitive Analysis Report

4.  Marketing Plan

By now, you’ve covered almost all your company-related aspects, your customers, and your competitors as well. It’s time to talk about how you’re going to reach your customers and drive traffic to your eCommerce website.

The marketing plan describes the planned promotion strategies, business growth strategies, pricing strategies , sales strategies, and how much can you afford to spend on your marketing efforts. To come up with a well-defined marketing strategy, you need to deeply know your customer inside out.

It’s important to keep in mind that every potential customer is different, and there are many organic and paid marketing techniques that you can use to reach each of them. From SEO, social media, content marketing, and email marketing to influencers, these proven techniques will surely  acquire customers and drive traffic to your online store .

So, this stage is all about defining:

• Which marketing channels are best for you to reach your customer?
• How much can you afford to acquire customers to your online store?

5. Operations Plan

Operational planning reflects the task flow of your eCommerce store and how they’ll be divided. It includes your daily tasks as an online store owner. Some basic things should be established, such as your work schedule, your daily tasks timetable, your location, and your product stock.

Your tasks will include:

• Offering support
• Managing the stock
• Managing returns
• Negotiating with suppliers
• Dealing with unforeseen events
• Promoting your store
• And much more

List all of your daily tasks and how your routine will be to make sure that everything in your business plan will be under control. If you are a startup and you’re the only person in charge, it’d be hard to manage all tasks. So, it’s important to have initial planning on paper, and then make small modifications down the line to hire a staff and management team.

6. Financial Plan

For many people, this is the most difficult part of a business plan. However, it’s extremely important. It outlines the major costs for an eCommerce business that include the cost of goods, internet connection fees, salaries of the staff, etc.

If you’re seeking to get outside funding, your financial statement should contain the following documents:

• Summary of Funding Requirement: It’s an outline showing why you are applying for a loan, the cost for raw materials and operational machines, and how much money you need.
• Use of Funds Statement / Income Statement: It shows how profitable your business would be during a given period and describes how you plan to use the funds you’ll get.
• Business Budget: This displays cash inflow and outflow statements over a specific period of time.
• 3-Year Profit and Loss Projection: It’s assumptions that are stated clearly and in detail to communicate your vision of the company’s future and how you anticipate achieving that vision.

5 eCommerce Business Plans’ Mistakes to Avoid in 2022

As for eCommerce owners ( whether it was for fashion, services, etc.), there are some methodologies they use to approximately estimate future turnover, profitability, and more.  But unfortunately, most of these estimations and expectations are frequently distant from market reality.

ExpandCart gathers the most common mistakes that usually happen when you put an eCommerce marketing plan into work, Let’s show you around! 

Mistake #1  |  Selecting the Improper eCommerce Platform

Whether you’re just getting started with your eCommerce shop or have been running one for a while, a not-suitable eCommerce platform can boost your eCommerce business plan or awfully put it to an end! 

After you’ve created a sample business plan for an eCommerce startup, you’ll need to think about several things when selecting an eCommerce platform, including:

• Your financial situation
• Whether you prefer a template or bespoke design, we can help.
• What type of experience do your consumers want?
• What items do you intend to sell?
• How do you intend to grow your company?
• What tools your platform needs to integrate with?
• How much control do you desire over your website?

The last thing you want is to pick a platform that restricts your company’s development, doesn’t interact with your existing systems, or doesn’t provide the amount of control and flexibility you want.

An improper eCommerce platform can result in a variety of problems, including income loss, decreased conversions, less traffic, security difficulties, bad design, and more. This major error might force you to spend even more time, money, and effort modernizing your platform or moving to a new one entirely.

Take your time while deciding on the best eCommerce platform for your online eCommerce as this will affect the whole performance of your eCommerce business plan. 

Mistake #2  |Skipping Environment Check

Before drafting an eCommerce business plan to launch or boost your e-commerce website, it’s a crucial step to start assessing the viability of your ideas before anything!

And here, we don’t mean broad market studies, but rather a comprehensive test using a limited version of your site, that will assist in ensuring in the field that you are gaining traction in your market. You must be able to tie your business strategy to the fact that you have already made your first sales even before you daft your eCommerce business plan. 

Aside from the checking and validation component, an initial test will help you to get useful feedback from your consumers and discover for yourself the major roadblocks or places for progress in your business.

You’ll be in a better position to carry out your company plan and generate realistic and plausible financial projections once you’ve completed it.

Mistake #3 | No Clear Brand Message or Identity

A good product alone won’t perform as good branding! 

Don’t fall into the trap of believing that your things will sell themselves. To build a successful business, you’ll need to develop a strong brand identity that is both approachable to your target audience and favorable to viral brand awareness. If you’ve done your research, you should have a good notion of what your target audience wants and how to communicate with them. Then it’s only a matter of maintaining a consistent and firm message.

A strong brand identity boosts client loyalty and your chances of gaining global brand recognition.

Mistake #4 | Shallow Website Content 

If your eCommerce business relies on organic traffic to attract clients, then the material on your website should be crafted with the user and SEO in mind.

Many organizations make the mistake of considering content as an afterthought, failing to see that each piece of content represents a chance to increase traffic and convert clients.

You need to provide content that is relevant to your target audience, optimized for search engine traffic, and entices consumers to buy your items, from your homepage to your product descriptions.

Investing in SEO and CRO-friendly content is worthwhile, whether you engage with an SEO service or do it yourself. This entails using the correct high-quality keywords for your niche and crafting material that is designed to convert.

Mistake #5 | Mistargeted Audience 

What else could you possibly require? You have items, a company strategy, and a website. Unfortunately, having an offer and a venue to pitch it isn’t enough to be a true eCommerce success.

One of the most common blunders a business owner can make is failing to precisely define their target demographic and spend time learning what makes them tick. You’ll need to do some serious market research to make sure that:

• Your target audience has a genuine necessity for your product. 
• You know how to express your offer in a way that they will comprehend. 
• You may create a marketing plan that prioritizes your target audience.

Identifying and specifying your target audience can help you develop an atmosphere that they will remember and a brand message that will tempt them to buy and re-buy, and hence, a successful eCommerce business plan! 

Final Notes

We are living in a world of fast-paced digital transformation. Almost all businesses are thinking of building a strong online presence. Being prepared and having a well-crafted business plan for your dream eCommerce website helps you focus on what exactly you want your business to be in the future and provides a map of how to get there in no time.

Remember! Creating your own eCommerce business plan won’t be that easy, but success comes to those willing to put in the work and if you did it right, you will witness a great increase in sales and revenue . You can seek help from experts who can help you plan your business effectively.

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19 Best Free Marketing & Sales Templates for Microsoft Excel

Published: January 15, 2024

In my experience, sales and marketing Excel templates can help you expedite your data analysis and reporting.

To help those of you looking for a way to sharpen your Microsoft Excel skills , I've put together a detailed list of templates you can start using to simplify your sales and marketing tasks.

10 Excel Marketing Templates

Tell us a little about yourself below to gain access today:.

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Marketing Excel Templates

Sales excel templates, project management excel templates, free excel spreadsheet templates.

• Marketing Planner Excel Template
• Excel Marketing Budget Templates
• Marketing Dashboard for Excel
• Excel Monthly Marketing Reporting Template
• SMART Goal Excel Marketing Template
• Excel On-Page SEO Template
• Google Ads Campaign Excel Tracker
• Excel Lead Tracker Template
• Excel Sales Conversion and Close Rate Calculator
• Excel KPI Dashboard Template
• Excel Ecommerce Planning Template
• Excel Contact List Template
• Excel Sales Forecasting Template
• Excel Sales Metrics Calculator Template
• Excel Social Media Planning Template
• Excel Blog Editorial Calendar Template
• Excel Work Log Template
• Excel Social Media Content Calendar Template
• Excel Product Launch Plan Template

Why use sales and marketing Excel templates?

Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?”

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do. At least that’s true for me when it comes to digital marketing and sales.

The trouble is, many Excel templates and spreadsheets are riddled with numbers and formulas that aren’t all that inviting. And making them from scratch can be especially intimidating.

While I won't argue with that, I will say that the advantages of using Excel to organize information and streamline tasks are unparalleled.

Free Excel Marketing Templates

10 free templates to help you master marketing with Excel.

• Marketing Reporting Template
• Email Planning Template
• SEO Template

You're all set!

Click this link to access this resource at any time.

Benefits of Microsoft Excel Templates

Microsoft Excel has many capabilities, formulas, and shortcuts :

• It stores data and has tools for data analysis.
• It performs calculations and allows you to use code for automation.
• It allows you to create social media schedules, editorial calendars, campaign trackers, and more.

Before I start talking about all things Excel templates, now’s your chance to refresh your knowledge with this helpful crash course on Microsoft Excel fundamentals .

Whether you need a source-of-truth for stakeholders to look at or a way to track the progress on a specific marketing plan or campaign, here’s a list of my favorite Excel templates to help get the job done.

1. Marketing Planner Excel Template

Download Your Free Excel Marketing Planner Template

This marketing planner template for Excel contains everything you need to plan a wide variety of email marketing campaigns . It contains specific columns for the emails’ topic, owner, status, and subject line.

You can supplement this template with a full-on marketing plan , written in Word or Google Docs format.

What I like: You can easily use this template to plan any other progressive marketing effort, such as blogging, content writing, or social media marketing. Simply change the titles of the columns to fit your specific marketing plan, and use the column to the left to track the dates of implementation.

Featured Resource: Microsoft Word Marketing Plan Template

Download Now

2. Excel Marketing Budget Templates

Download Free Marketing Budget Templates for Excel

If you want to avoid a budgeting mess at the end of the month or quarter, take a look at this collection of marketing budget templates designed to help you better organize your marketing spend.

Check out the master marketing budget template which allows you to generate a high-level visualization of your monthly and quarterly marketing budget.

What I like: From product marketing and website redesign to content marketing and events, these templates serve as a guide for marketers to visualize and track their expenses to avoid overspending.

3. Marketing Dashboard for Excel

Download Your Free Excel Marketing Dashboard

This particular tool allows you to enter metrics by campaign to auto-populate visual and easy-to-read charts. As a result, you can visualize the effectiveness of spending and activity across multiple initiatives.

You can also track the progress of different campaigns and marketing efforts, such as website content and email marketing, as well as ad spend and sales by platform.

What I like: There is no shortage of data to monitor when it comes to marketing. This template makes it easy to understand your marketing ROI and prove the effectiveness of your campaigns to stakeholders and leaders at your company.

4. Excel Monthly Marketing Reporting Template

Download Free Excel Marketing Reporting Templates

To simplify your reporting, check out these monthly marketing metrics templates and the corresponding PowerPoint template. Each month, you can update them quickly and easily to reflect your monthly visits, leads, customers, and conversion rates.

From there, you'll have everything you need to track and report on which channels are performing best.

What I like: I mean, come on — is there a feeling sweeter than hitting all of your goals for the month? Leadership loves to see ROI, and these spreadsheets can prepare comprehensive reports of your marketing metrics to send to your boss.

5. SMART Goal Excel Marketing Template

Download Your Free Excel SMART Goal Template

Whether you're planning for a new year, quarter, or month, defining a clear set of goals is critical for driving the direction of your marketing efforts..

Start with these SMART goal planning templates . Rooted in specificity, measurability, attainability, relevancy, and timeliness, these templates will help you set your team up for success.

What I like: Its user-friendly and readable format makes it one of the most shareable options on this list. You can easily send it over to your stakeholders without worrying about formatting.

6. Excel On-Page SEO Template

Download Your Free Excel SEO Marketing Template

When it comes to SEO , there‘s a lot for marketers to remember to see results.If you’re looking for the light at the end of the tunnel, pull up this handy SEO template created in Excel .

Designed to make the process of managing your SEO efforts a whole lot easier, marketers can use this template to guide their strategy step-by-step or pass it off to their webmaster to serve as a helpful guide.

What I like: This template focuses on keywords and SEO best practices, while also providing tips and tricks to identify nuances and increase productivity.

7. Google Ads Campaign Excel Tracker

Download Your Free Excel PPC Campaign Tracker

If you’re doing your Google Ads campaigns right, they probably aren't “walks in the park.” This Google Ads tracking template is a marketing campaign template that can keep you on top of your Google Ads game.

It‘ll help you catch mistakes and implement best practices across all the different campaigns and ad groups you’re running — for the top, middle, and bottom of the funnel.

What I like: It’s a perfect complement to that SEO template you've started using. Plus, this tracker will help you get the most bang for your buck from all of those ad campaigns you’re running.

8. Excel Lead Tracker Template

Download Your Free Excel Marketing Template for Lead Tracking

It's no secret that sales and marketing have a pretty rocky relationship history.

With this customizable lead tracking template in your toolbox, you'll have the information you need to reduce tension and define a concrete monthly lead generation goal. You’ll also be able to track and measure the success of specific lead generation channels and keep close tabs on your current sales close rates.

What I like: You can easily supplement this lead tracker with a marketing-sales SLA template to better align your sales and marketing teams — and get one step closer to crushing your goals.

Featured Resource: Microsoft Word SLA Template for Marketing & Sales

9. excel sales conversion and close rate calculator.

Download Your Free Excel Conversion Calculator

You have to set a conversion goal, but you don't know where to start. It sounds like you could use a hand in calculating your leads and traffic goals. Luckily, there's an Excel template for that .

What I like: You won’t have to sort through these numbers on your own. This template will take care of the math and give you a clear picture of what you need to accomplish to achieve your conversion goals.

10. Excel KPI Dashboard Template

Download Your Free Excel KPI Dashboard

If you’re a fan of the monthly metrics template, you might want to grab a copy of this template as well. The essential KPI tracker, shown above, takes the metrics your marketing team has agreed to track and describes them in more detail.

What I like: Using this template, you can assign specific employees to each KPI, define the frequency at which you'll monitor each KPI’s performance, and assign each KPI a color that reflects the quality of that KPI’s performance.

For example: Let’s say one of my company’s KPIs is organic traffic. I could set up my template such that 100 page views per month are red (poor performance), 500 page views per month are yellow (stable performance), and 1000 page views per month are green (great performance).

Sales is a number-heavy field. Whether we’re talking about sales goals or closed-won ratios, here are a few of my top templates to help expedite the process.

11. Excel Ecommerce Planning Template

Download Your Free Excel Ecommerce Planner Template

Ecommerce stores come with many moving parts. This template, which also includes an ecommerce sales plan and go-to-market template, includes dedicated space for each of your ecommerce vendors.

The kit also includes a marketing plan that guides you through market research, target market analysis, channels and vendors, and more.

What I like: Once your ecommerce store is live and running, you can use the conversion template to track performance across vendors and platforms where products are listed to give you a holistic view of your efforts.

12. Excel Contact List Template

Download Your Free Excel Contact List Template

In a business, the most important people are your customer or client base. Although your current customers constantly need to be nurtured, focusing on your contact or prospect list is also essential.

The information needed to build a prospect list is elementary. You can use this template to start building this list with the person's name, title and company, location, and contact information. Additional information could include their industry, employee size, company description, and pain points.

What I like: Once you’ve used a template like this one, you’re ready to upgrade to a CRM , which stores the same information in a more user-friendly format.

13. Excel Sales Forecasting Template

Download Your Free Excel Template for Sales Forecasting

Sales forecasting is similar to weather forecasting. Without the proper tools, it’s impossible to get an accurate idea of what’s ahead.

Excel sales forecasting helps with business planning, budgeting, and risk management. Using this template will help you track business sales, accurately predict your sales revenue, and plan for future growth.

What I like: Sales forecasting is challenging, but this spreadsheet formula makes the process easier. Ultimately, it helps strengthen the sales strategy that you build for your company.

14. Excel Sales Metrics Calculator Template

Download Your Free Excel Sales Metrics Calculator

Sales are complex. Once you add sales metrics into the picture, the complications increase.

Not only does this template help you keep track of sales, but it keeps track of your salespeople too. With the sales metrics calculator template, you can calculate customer retention rate, win rates, product revenue, and employee turnover rate.

What I like: I know there are many numbers and figures to calculate, track, record, and document when it comes to sales. This interactive Excel spreadsheet will help you get the job done.

Specific projects require a specific setup, but sometimes, the setup itself can be the most exhausting part. I’ve compiled the following templates to help you manage general projects and track your progress for specific tasks.

15. Excel Social Media Planning Template

Download Your Free Excel Social Media Planner

You might already use a social media scheduler to manage and publish your posts every week, but you still need a place to draft your social copy and decide which posts will go to which social networks.

This social media posting schedule allows you to draft each social post — the time it will post, the message you want to publish, and any link you want to accompany your message (blog post, registration page, an ebook landing page, etc).

What I like: Most social media schedulers allow you to upload social post copy in bulk from a spreadsheet. Once you've drafted all of your social posts for the week, month, or quarter, you can easily sort them by social network and import them into your social media platform of choice.

16. Excel Blog Editorial Calendar Template

Download Your Free Excel Editorial Calendar Template

Blogging plays a significant role in your ability to attract visitors and leads to your website. But managing a blog is one of those responsibilities that's easier said than done.

Use this editorial calendar template as the starting point for keeping track of all of your business‘ content. It’ll help you be more mindful of topic selection, buyer personas, keyword inclusions, and CTA alignment.

What I like: When I’m struggling with ideation, consistency, or simply just lacking organization, an editorial calendar helps me refocus my blogging efforts to generate even more traffic and leads.

17. Excel Work Log Template

Download Your Free Excel Work Log Template

How do you keep track of the day-to-day progress of your company, especially when there are people, tasks, and timelines to monitor? A work log template is essential to keeping track.

This template provides you with a project overview that makes tracking easier than ever. The work log template tracks tasks, time, status, and comments.

What I like: If you’re not ready to commit to a project management software , you can still monitor the life cycle and progress of your projects with this spreadsheet.

18. Excel Social Media Content Calendar Template

Download Your Free Excel Social Media Calendar

Since you’re probably generating tons of clicks from your Google Ads campaigns and writing amazing content, I’d imagine you'll need some help figuring out how to spread the love on social media.

The social media calendar template is the perfect resource for helping you scale and streamline your social media marketing.

What I like: When you use Excel to break out separate worksheets for each social network you‘re using, you’ll be able to keep a repository of content ideas, so you‘re never struck by writer’s block and always have something to post.

19. Excel Product Launch Plan Template

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E-Commerce Financial Plan Template [2024 Guide]

by I.J. Karam | Jan 1, 2024 | Business Plans , Financial Plan Guide

When it comes to launching an online store, a well-crafted E-commerce financial plan is an essential component of your business planning process. It serves as a roadmap that outlines your project’s financial goals, strategies, and projections for the future. It provides clarity and helps you make informed decisions about your E-commerce venture’s operations, growth, and profitability.

As a seasoned business planner with over 15 years of experience helping e-commerce entrepreneurs, my goal is to walk you through the process of creating a detailed financial plan specifically tailored to the online shopping business. We will cover key aspects such as cost forecasting, revenue projections, income statement forecasts, cash flow management, balance sheet forecasting, capital expenditures, startup costs, and capital raising strategies.

E-Commerce Financial Plan Template in Excel

Before diving into the specifics of each section, it’s important to emphasize the importance of accuracy and realism in your financial projections. While forecasting can be challenging, it is crucial to base your estimates on thorough research, industry benchmarks, and realistic assumptions. To help you build a strong financial forecast using a spreadsheet, we invite you to check out our ready-made e-commerce business plan package. It includes a pre-written business plan text in Word and an automatic e-commerce financial plan in Excel that you can easily customize, no accounting or financial expertise needed.

Now, let’s proceed to the first section of our guide: the cost forecast.

E-Commerce Cost Forecast

A cost forecast is a critical element of your financial plan as it helps you estimate and allocate expenses related to running your E-commerce business. By accurately forecasting your costs, you can plan your budget effectively, identify areas of potential savings, and ensure that your online shopping business remains financially sustainable. Let’s explore the key components to consider when creating a robust cost forecast:

Cost of Goods Sold (COGS)

The Cost of Goods Sold represents the direct costs associated with producing or acquiring the products you sell online. This includes the cost of raw materials, manufacturing or procurement costs, packaging, and any other expenses directly tied to the production process. Calculate your COGS by determining the unit cost of each product and multiplying it by the projected sales volume.

Operating Expenses

Operating expenses encompass the day-to-day costs of running your online shop. They can include:

• Marketing and Advertising: Budget for digital marketing campaigns, social media advertising, paid search, search engine optimization (SEO), influencer collaborations, and other promotional activities. Marketing is a major component of the total expenses required to run an e-commerce site. Make sure to include media spend and agency fees if you decide to outsource your campaigns management.
• Website and Hosting: Include costs related to website development, maintenance, hosting fees, domain registration, and security measures.
• Inventory Management: Don’t forget to account for expenses associated with inventory tracking software, warehouse storage, order fulfillment, and logistics. A successful e-commerce business has a strong inventory management practice.
• Customer Service: This includes customer support tools, live chat services (human based or AI-powered), returns management, and order inquiries.
• Payment Processing: Factor in fees associated with payment gateways, credit card processing, and fraud protection.
• Utilities and Office Supplies: This includes costs of utilities, office rent, internet, telephone services, and office supplies.
• Professional Services: Account for expenses related to legal, accounting and consulting services.
• Employee Salaries: If you have employees, include their salaries, benefits and payroll taxes.
• Software and Subscriptions: Include fees for essential software tools, such as inventory management systems, accounting software, and customer relationship management (CRM) platforms.
• Miscellaneous Expenses: It is always a good idea to allow for unexpected or miscellaneous expenses that may arise during the operation of your online store.

Next, we will delve into capital expenditures, where we will discuss investments in long-term assets and infrastructure.

Capital Expenditures

Capital expenditures (CapEx) refer to the investments made in long-term assets and infrastructure that are essential for your E-commerce business’s operations and growth. These expenditures typically involve large, one-time costs but provide benefits over an extended period. It is crucial to carefully plan and forecast your capital expenditures to ensure efficient allocation of resources. Let’s explore the key considerations for this section:

Technology and Equipment

An e-commerce website could be classified as both CAPEX and OPEX, depending on the nature of the expenses incurred. The initial development and setup costs of the website, including design, coding, and customization, would typically be considered capital expenditures (CAPEX) since they involve the acquisition or improvement of a long-term asset.

However, ongoing expenses such as hosting fees, domain registration, maintenance, and updates would be considered operational expenditures (OPEX) since they are recurring costs necessary to keep the website operational.

Here are additional items you may consider as Capex:

• Hardware: Estimate costs for computers, servers, networking equipment, and other devices required for your E-commerce operations.
• Software: Include costs for specialized software applications, such as inventory management systems, order management systems, customer relationship management (CRM) tools, and analytics software.
• Security Systems: Account for investments in cybersecurity measures, SSL certificates, fraud detection, and prevention tools.
• Communication Systems: Budget for phone systems, video conferencing software, and other communication tools necessary for your business’s smooth operation.

Physical Infrastructure

Let’s now look at potential investments in your physical infrastructure:

• Warehousing and Storage: Include costs for acquiring or leasing warehouse space, racking systems, shelving, forklifts, and other equipment needed for inventory storage.
• Packaging and Shipping Equipment: Account for investment related to equipment that help with packaging, scaling, labeling and shipping software.
• Vehicles and Transportation: In case you will handle the delivery in-house, make sure to include the cost of trucks, cars or bikes you plan to purchase.
• Fulfillment Centers: If you’re considering establishing additional fulfillment centers or partnering with third-party logistics providers, include the associated investment.
• Technology Upgrades: Budget for system upgrades or enhancements to handle higher order volumes and improve efficiency.

Depreciation and Replacement

Keep in mind that certain capital assets have a limited lifespan and will require periodic replacement or upgrade. This is why it is a good idea to estimate the depreciation of your assets over time and allocate funds for their eventual replacement.

By carefully considering and forecasting your capital expenditures, you can ensure that you have the necessary resources to support the growth and development of your E-commerce business.

E-Commerce Startup Costs

When starting an E-commerce business, there are several initial expenses you need to consider. These startup costs encompass the one-time investments required to establish your business and set it up for operation. Properly estimating and planning for these costs is essential for a smooth launch. Let’s explore the key components to consider when creating a startup cost forecast:

• Market Research and Validation: Before launching your E-commerce business, you need to conduct market research to understand your target audience, competition, and demand for your products or services. Include expenses related to market research reports, surveys, focus groups, and prototype testing.
• Business Registration and Licensing: This includes the costs associated with registering your business entity and obtaining the necessary licenses and permits such as registration fees, legal consultation fees, and any government or regulatory charges.
• Initial Website Development and Design: Invest in professional website development and design to create an appealing and user-friendly online store. Include initial expenses for domain registration, website hosting, e-commerce platform subscriptions, and hiring web developers or designers if needed.
• Branding: A powerful brand can go a long way in helping you launch and scale a successful e-commerce business. Make sure you budget funds for branding activities to establish a strong brand identity. This may include logo design, brand guidelines, graphic design services, and marketing materials.
• Inventory and Product Sourcing: Estimate the initial investment required to acquire or manufacture your initial inventory. This includes purchasing products, raw materials, packaging materials, and any costs associated with product sourcing, manufacturing or distribution.
• Equipment and Tools: As already seen above, the initial capex required for essential equipment and tools should also be part of your startup investment.
• Professional Services: In case you plan to avail any professional services to help you with the launching phase, then you need to also account for things such as legal consultation, accounting services, or consulting fees for strategic advice…etc.
• Initial Marketing and Advertising: Some entrepreneurs allocate a budget for initial marketing and advertising efforts to generate awareness and drive traffic to their E-commerce website. This could be your soft launch, before the full-fledged store launch.
• Training and Education: If necessary, budget for any training programs or courses that will enhance your skills or knowledge relevant to running an E-commerce business. This could include online courses, workshops, or conferences.

Now that we have seen the main cost items related to starting and running and e-commerce business, let us tackle the revenue forecasting process, as part of your e-commerce financial plan.

E-Commerce Revenue Forecast

Accurately forecasting your online store’s revenue allows you to set realistic goals, make informed business decisions and monitor your operational performance. Before we start, it is key to remember the importance of a solid market analysis to understand your target audience, market trends, competitive landscape, and demand for your products or services. This analysis will provide valuable insights that will inform your revenue projections.

Sales Channels

First, identify the sales channels through which you will generate revenue. For your online store, this typically includes your own e-commerce website, marketplace platforms (such as Amazon or eBay), and any other channels where you plan to sell your products.

Pricing Strategy

Determine the right pricing strategy for your products or services. Consider factors such as production costs, competitor pricing, customer willingness to pay and perceived value. Your pricing strategy should strike a balance between profitability and competitiveness in the market.

Online Sales Volume Forecast

Estimate the number of products or services you expect to sell during the forecast period. This can be based on historical data, market research/sizing, industry benchmarks, or a combination of these factors. Consider variables such as seasonality, trends, and any marketing or promotional activities that may impact your sales volume.

Average Order Value (AOV)

What is AOV? This stands for Average Order Value, a key metric to monitor when running your e-commerce site. You can calculate AOV by dividing the total revenue by the total number of orders during a given period. It is always a good idea to compare your AOV against industry benchmarks.

Customer Acquisition

How will you acquire new customers? What are the associated costs? Account for marketing and advertising expenses, customer acquisition strategies, and conversion rates when estimating the number of new customers you expect to acquire during the forecast period.

Repeat Business and Customer Retention

When modeling your revenue, remember to factor in customer retention rates and the likelihood of repeat purchases. Analyze historical data or industry benchmarks to estimate the percentage of customers who are likely to make repeat purchases and the frequency of those purchases.

Seasonality and Trends

All businesses are exposed to a certain level of seasonality and e-commerce platforms are no exception. Take into account any seasonal fluctuations or trends that may impact your online store by adjusting your revenue forecast accordingly, considering peak seasons, holidays, or other events that may affect customer buying behavior.

New Product Launches or Expansion

If you plan to introduce new products or expand your product line during the forecast period, include the projected revenue from those additions. Consider market demand, production costs, and marketing efforts when estimating the revenue contribution from new products.

E-Commerce Key Performance Indicators (KPIs)

Now let’s look at a number of important key performance indicators any e-commerce entrepreneur should monitor closely to ensure the success of their online shopping ventures. Here we go:

Customer Acquisition Cost (CAC)

Customer Acquisition Cost refers to the amount of money your E-commerce business spends to acquire a new customer. It includes the marketing and advertising expenses incurred to attract potential customers and convert them into paying customers. Calculating your CAC helps you assess the effectiveness of your marketing efforts and determine the financial viability of acquiring new customers.

To calculate your CAC, divide the total marketing and advertising expenses by the number of new customers acquired within a specific period. For example, if you spent $10,000 on marketing and acquired 100 new customers, your CAC would be $100.

Customer Lifetime Value (CLV)

Customer Lifetime Value represents the total net revenue your online store expects to generate from a single customer over the course of their relationship with your business. It takes into account the repeat purchases, average order value and customer retention rates. The CLV is important because it provides insights regarding the actual longer term value of your customers.

Here’s how to calculate CLV:

CLV = AOV x Purchase Frequency x Customer Lifespan

For example, if your average purchase value is $50, the average purchase frequency is 2 times per year per customer, and the average customer lifespan is 3 years, your CLV would be $300 ($50 x 2 x 3).

CLV to CAC Ratio

The CLV-to-CAC Ratio is a key metric that compares the cost of acquiring a customer (CAC) to the expected revenue generated from that customer over their lifetime (CLV). This ratio helps you assess the sustainability and profitability of your customer acquisition efforts.

Ideally, the CAC should be significantly lower than the CLV to ensure a positive return on investment. A lower CLV-to-CAC ratio indicates that your customer acquisition costs are too high compared to the revenue you expect to generate from each customer.

E-Commerce Income Statement Forecast

The income statement forecast, also known as the P&L (profit and loss statement), is a major financial statement that provides an overview of your E-commerce business’s revenue, expenses, and net income over a specific period of time. It helps you understand the profitability of your business and identify areas where you can optimize costs or increase revenue. Let’s explore the key components of your online store’s P&L:

Revenue (Top Line)

Start by including your projected revenue for the forecast period, which we discussed in the previous section. This includes the total sales generated from your E-commerce business, considering factors such as sales volume, average order value and customer retention.

Calculate the cost of goods sold by estimating the direct costs associated with producing or acquiring the products you sell. Subtract the COGS from the revenue to determine the gross profit.

Gross Profit Margin

Calculate the gross profit margin by dividing the gross profit by the revenue and multiplying by 100. The gross profit margin indicates the percentage of revenue that remains after deducting the direct costs of producing goods or services. It helps assess the efficiency of your production/sourcing and pricing strategies.

Next, list all the operating expenses we discussed earlier in this guide, such as marketing and advertising, website and hosting costs, inventory management, customer service, payment processing, utilities and office supplies, professional services, employee salaries, software and subscriptions, and miscellaneous expenses.

Operating Income

Now, subtract the total operating expenses from the gross profit to calculate your e-commerce store’s operating income. The operating income represents the profit generated from your core business operations before considering interest, taxes, and other non-operational items.

Non-Operating Income and Expenses

If applicable, include any non-operating income or expenses that are not directly related to your E-commerce business’s day-to-day operations. This may include interest income, interest expenses, investment gains or losses, and any other income or expenses outside of your primary business operations.

Net Income (Bottom Line)

Subtract the non-operating income and expenses from the operating income to calculate the net income. The net income represents the final profit or loss generated by your E-commerce business after considering all income and expenses.

Profit Margin

You can also calculate the profit margin by dividing the net income by the revenue and multiplying by 100. The profit margin provides an overall view of your business’s profitability and indicates the percentage of revenue that translates into actual net income.

E-Commerce Cash Flow Forecast

A cash flow forecast is a vital component of your financial plan as it helps you project the inflows and outflows of cash in your online shopping business over a specific period. It allows you to anticipate cash shortages or surpluses, plan for capital expenditures, and ensure you have sufficient funds to meet your financial obligations. Let’s explore the key considerations for this section:

Cash Inflows

First, identify and project the various sources of cash inflows for your E-commerce business:

• Sales Revenue: Estimate the cash inflows from your E-commerce sales based on your revenue forecast. Consider the payment methods your customers use, such as credit cards, online payment platforms, or cash on delivery, and the typical payment terms or delays associated with each method.
• Financing Activities: Include any cash inflows from external financing sources, such as loans, investments, or capital contributions. Take into account any anticipated cash injections into your business during the forecast period.
• Other Income: If applicable, consider any other sources of cash inflows, such as interest income, rental income or affiliate program earnings.

Cash Outflows

Next, identify and project the various categories of cash outflows:

• Cost of Goods Sold (COGS): Estimate the cash outflows associated with purchasing or producing your products. Consider the payment terms with your suppliers, inventory management practices, and any upfront or periodic payments required for inventory.
• Operating Expenses: Include the cash outflows related to your operating expenses (see sections above). Here as well, pay attention to the payment terms.
• Taxes and Regulatory Payments: Account for the cash outflows associated with taxes, licensing fees, permits, and any other regulatory obligations specific to your E-commerce business.
• Debt Payments: If you have outstanding loans or debts, estimate the cash outflows required for repayment. Consider the repayment terms, interest rates, and any scheduled principal and interest payments.
• Capital Expenditures: Refer to the capital expenditures section we discussed earlier. Estimate the cash outflows required for investments in technology, infrastructure, equipment, vehicles and other long-term assets.
• Other Expenses: Consider any other cash outflows that are not categorized above but are relevant to your E-commerce business, such as one-time project expenses, legal fees, or unexpected costs.

Net Cash Flow

Calculate the net cash flow for each period by subtracting the total cash outflows from the total cash inflows. A positive net cash flow indicates a surplus, while a negative net cash flow indicates a deficit.

Cash Flow Statement

Use the projected cash inflows and outflows to create a cash flow statement, which provides a comprehensive view of your E-commerce business’s cash position. The cash flow statement includes three sections: operating activities, investing activities, and financing activities. It helps you track the cash flows from your day-to-day operations, investments, and financing transactions.

E-Commerce Balance Sheet Forecast

The balance sheet forecast is a financial statement that provides a snapshot of your E-commerce business’s financial position at a specific point in time. It summarizes your assets, liabilities, and owner’s equity, allowing you to assess your business’s solvency and net worth. Let’s explore the key considerations for this section:

The first part of the balance sheet lists the short-term and long-term assets of your E-commerce business:

• Current Assets: These are assets that can be converted into cash within one year. This includes cash and cash equivalents, accounts receivable, inventory and any other short-term assets.
• Fixed Assets: Estimate the value of your fixed assets, which are long-term assets with a useful life beyond one year. This includes property, plant, and equipment, such as your office space, computers, servers, and any other tangible assets used in your E-commerce operations.
• Intangible Assets: If applicable, consider also any intangible assets your E-commerce business may have, such as intellectual property rights, patents, trademarks, or goodwill.

Liabilities

The second part of the balance sheet comprises short and long term liabilities for your E-commerce business:

• Current Liabilities: Estimate the value of your current liabilities, which are obligations that are due within one year. This includes accounts payable, short-term loans, credit card debt, accrued expenses, and any other short-term obligations.
• Long-Term Liabilities: These include obligations that extend beyond one year such as long-term loans, lease obligations and any other long-term debts.

Shareholder’s Equity

This section goes next to liabilities. Calculate the shareholder’s (or owner’s) equity, which represents the net worth of your E-commerce business. It is the residual interest in the assets of your business after deducting liabilities. Owner’s equity includes the initial capital investment, retained earnings, and any additional contributions or withdrawals made by the owner(s).

Balance Sheet Structure

Organize the projected assets, liabilities, and owner’s equity in a balance sheet format following the equation: Assets = Liabilities + Shareholder’s Equity.

Financial Ratios

It is a good idea to regularly analyze your balance sheet forecast and calculate key financial ratios that provide insights into your E-commerce business’ financial health. Some important ratios to consider include the current ratio (current assets divided by current liabilities), debt-to-equity ratio (total debt divided by owner’s equity) and return on equity (net income divided by owner’s equity). These ratios help assess liquidity, leverage, and profitability.

Final Words

Writing a comprehensive financial plan is crucial for the success and sustainability of your online shopping venture. It provides a roadmap for achieving your financial goals, helps you make informed decisions, and ensures the financial health of your business.

Before we part, we highly recommend you check our automatic e-commerce financial plan Excel template included in our ready-made e-commerce business plan package. Our cost-effective solution allows you to build a solid business plan with accurate financials in record time.

Best of luck in creating a robust financial plan for your E-commerce business, and may it pave the way for your success and prosperity!

E-Commerce Financial Plan Template

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Sample Ecommerce Business Plan

Writing a business plan is a crucial step in starting an ecommerce business. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring ecommerce owners, having access to a sample ecommerce business plan can be especially helpful in providing direction and gaining insight into how to draft their own ecommerce business plan.

Download our Ultimate Ecommerce Business Plan Template

Having a thorough business plan in place is critical for any successful ecommerce venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. An ecommerce business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The ecommerce business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your ecommerce business as Growthink’s Ultimate Ecommerce Business Plan Template , but it can help you write an ecommerce business plan of your own.

Ecommerce Business Plan – ClickCart Emporium

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

Welcome to ClickCart Emporium, your new go-to ecommerce destination based in the vibrant city of Oklahoma City, OK. Our mission is to revolutionize the local ecommerce landscape by providing an unparalleled online shopping experience. With our comprehensive suite of services, we cater to a wide range of customer needs, ensuring secure payment processing, timely delivery, and a user-friendly online retail platform. Our dedication to excellence and our commitment to the Oklahoma City community drive us to serve you better, making online shopping convenient, secure, and enjoyable.

Our confidence in becoming the leading ecommerce platform in Oklahoma City is anchored in our founder’s previous success in the ecommerce industry, combined with our unwavering commitment to superior service. Since our launch on January 4, 2024, ClickCart Emporium has achieved significant milestones, including the development of a distinctive brand identity, securing an ideal operational base, and laying a strong foundation for our future growth. These accomplishments reflect our dedication to excellence and our strategic approach to becoming your preferred online shopping destination.

The Ecommerce industry in the United States, currently valued at over $600 billion, is on an exponential growth trajectory, with projections estimating its value to reach $1 trillion by 2025. This growth is driven by increased internet access, rising disposable incomes, and the proliferation of digital devices, alongside consumer preferences shifting towards online shopping for its convenience and variety. ClickCart Emporium is poised to leverage these trends, offering exceptional customer service and a diverse product range, positioning us to carve out a successful niche within this competitive and rapidly expanding market, especially in Oklahoma City, OK.

ClickCart Emporium targets a diverse customer base in Oklahoma City, focusing on busy professionals, parents, elderly shoppers, tech-savvy millennials, Gen Z, and small business owners. Our platform caters to their varying needs with a wide range of products, convenient and reliable delivery options, and an easy-to-navigate interface. By tailoring our marketing strategies, especially through social media and influencer partnerships, we aim to engage these segments effectively, ensuring a seamless and efficient online shopping experience that meets their everyday needs and preferences.

Our main competitors include Liquidfish, 1stPride, and Plenty of Pixels, each offering unique digital solutions targeting different customer segments in Oklahoma City, OK. Despite their strengths, ClickCart Emporium differentiates itself through superior customer service, an intuitive shopping platform, and leveraging cutting-edge technology to offer an expansive product range. Our focus on competitive pricing, exclusive deals, and personalized support ensures a seamless shopping experience, setting us apart as a leader in the ecommerce market.

At ClickCart Emporium, we offer an integrated suite of ecommerce services, including a user-friendly online retail platform, secure payment processing, and efficient logistics and fulfillment services, all designed to empower businesses and delight consumers. Our competitive pricing strategy and comprehensive service offerings are tailored to meet the diverse needs of our customers in Oklahoma City, OK. Our promotional strategy is multifaceted, encompassing SEO, PPC, social media marketing, email marketing, community engagement, and influencer partnerships. These efforts aim to enhance our visibility, drive traffic, and foster a strong community around our brand, ensuring ClickCart Emporium becomes a household name in the local ecommerce scene.

To ensure ClickCart Emporium’s success, our operations focus on maintaining a user-friendly website, real-time inventory management, efficient order processing, and seamless coordination with shipping partners. We prioritize customer support across multiple channels and implement secure payment systems to enhance the shopping experience. Our operational strategy includes regular analysis of customer data and market trends, enabling us to refine our product offerings and marketing strategies continually. By focusing on these key operational processes and milestones, we aim to achieve operational excellence and sustain our growth trajectory.

Our management team combines expertise in ecommerce, digital marketing, logistics, and customer service, driving ClickCart Emporium towards achieving its mission. With a solid track record in the industry and a shared vision for innovation and excellence, our team is committed to providing the best online shopping experience in Oklahoma City, ensuring that ClickCart Emporium stands out in the competitive ecommerce landscape.

Welcome to ClickCart Emporium, a new Ecommerce venture based right here in Oklahoma City, OK. As a local ecommerce business, we noticed a gap in the market for high-quality online shopping experiences tailored to our community’s needs. Recognizing this, we set out to create an ecommerce platform that not only serves Oklahoma City but also sets the standard for what local online shopping should look like.

At ClickCart Emporium, we offer a comprehensive suite of ecommerce solutions. Our primary offering is an online retail platform designed to bring the convenience of shopping online to our local customers, providing them with a wide range of products at their fingertips. To complement this, we offer payment processing services, ensuring a seamless transaction experience. Recognizing the importance of timely delivery, we also specialize in ecommerce logistics and fulfillment. These services work in tandem to provide a smooth and enjoyable shopping experience from browsing to delivery.

Our operations are deeply rooted in Oklahoma City, OK. This strategic location allows us to stay closely connected with our community and understand the unique needs of our customers better. Serving the Oklahoma City area is not just a business decision; it’s a commitment to enriching our local economy and providing value to our neighbors.

ClickCart Emporium is poised for success for several reasons. Our founder brings valuable experience from previously running a successful ecommerce business, imparting a wealth of knowledge and industry insights that are instrumental to our operations. Moreover, our commitment to delivering superior ecommerce services positions us ahead of the competition, ensuring that we meet and exceed the expectations of our customers.

Since our inception on January 4, 2024, ClickCart Emporium has made significant strides as a Limited Liability Company. We’ve developed a unique and recognizable brand, starting with the design of our logo and the creative development of our company name. Additionally, we secured a great location that supports our logistics and fulfillment operations, laying a solid foundation for our business. These accomplishments, though early, are indicative of our dedication to building a successful and sustainable ecommerce platform for Oklahoma City.

The Ecommerce industry in the United States is currently valued at over $600 billion, making it one of the largest and fastest-growing sectors in the country. With the rise of online shopping and the convenience it offers consumers, Ecommerce sales have been steadily increasing year over year. Experts predict that the market will continue to grow at a rapid pace, reaching over $1 trillion by 2025.

One of the key trends in the Ecommerce industry is the shift towards mobile shopping. With more and more consumers using their smartphones and tablets to make purchases online, businesses that provide a seamless mobile shopping experience are poised for success. ClickCart Emporium, being a new Ecommerce platform, can take advantage of this trend by ensuring their website is mobile-friendly and easy to navigate on all devices.

Another trend in the Ecommerce industry is the increasing demand for personalized shopping experiences. Consumers are looking for tailored product recommendations, exclusive deals, and customized shopping features. ClickCart Emporium can set itself apart from competitors by offering personalized recommendations based on customer preferences and purchase history, creating a unique and engaging shopping experience for its customers in Oklahoma City, OK.

Below is a description of our target customers and their core needs.

Target Customers

ClickCart Emporium will primarily target local residents seeking a convenient and efficient online shopping experience. This segment includes busy professionals, parents needing to juggle work and family commitments, and elderly individuals who prefer the safety and comfort of home shopping. The focus will be on offering a wide range of products tailored to their everyday needs, from groceries to household essentials.

The business will also cater to tech-savvy millennials and Gen Z consumers who are always on the lookout for the latest trends and unique products. These younger customers value fast, reliable delivery and an easy-to-navigate website or app interface. ClickCart Emporium will tailor its marketing strategies to engage this demographic through social media channels and influencer partnerships.

In addition to the above, ClickCart Emporium will target small business owners in Oklahoma City who require bulk purchases for their operations. This segment is in need of a reliable partner that can provide a variety of products at competitive prices with the convenience of scheduled deliveries. The platform will offer business accounts with features such as order tracking, purchase history, and volume discounts.

Customer Needs

ClickCart Emporium steps into the market to fulfill the growing demand for high-quality eCommerce services among residents who seek the convenience of online shopping. Customers expect a seamless shopping experience that combines ease of use with a wide selection of products. By focusing on user experience and inventory diversity, ClickCart Emporium meets these expectations head-on, ensuring that every visit to the site is both enjoyable and fruitful.

In addition to providing an extensive range of products, ClickCart Emporium understands the importance of reliable customer service and fast, accurate delivery. Shoppers value quick responses to inquiries and appreciate the peace of mind that comes with knowing their purchases will arrive on time and in perfect condition. This level of service builds trust and loyalty, encouraging repeat visits and long-term relationships with customers.

Moreover, ClickCart Emporium recognizes the significance of offering competitive prices without compromising on quality. Consumers are always on the lookout for the best deals online, and by ensuring that prices are attractive, ClickCart Emporium positions itself as a go-to destination for savvy shoppers. This approach not only satisfies the need for affordability but also reinforces the value proposition of shopping with ClickCart Emporium.

ClickCart Emporium’s competitors include the following companies:

Liquidfish specializes in offering comprehensive digital solutions including website development, digital marketing, and custom software development. Their services are tailored towards businesses looking to establish or enhance their online presence. Price points for their services vary depending on the complexity and scope of the project, making them accessible to a wide range of businesses.

While specific revenue figures are not publicly available, Liquidfish is recognized for its robust client portfolio across various sectors, indicating a healthy financial standing. The company operates primarily from its headquarters in Oklahoma City, OK, but serves clients across the United States. This broad geographic coverage is a key strength, as it allows Liquidfish to cater to a diverse client base.

Key strengths of Liquidfish include its comprehensive service offering and its ability to deliver customized digital solutions. However, its primary weakness lies in the highly competitive market of digital services, where differentiation can be challenging.

1stPride offers a range of ecommerce services, focusing on website design, online marketing, and SEO optimization. Their services are designed to help businesses improve their online sales and visibility. The company adopts a competitive pricing strategy, which makes it an attractive option for small to medium-sized businesses.

1stPride operates mainly within the Oklahoma City area, targeting local businesses aiming to expand their online footprint. Although they have a strong local presence, their geographical reach is more limited compared to other competitors. This focus on a local customer base both serves as a strength, providing personalized services, and a weakness, limiting potential market expansion.

Their key strength lies in their local market knowledge and personalized customer service. However, their limited geographical reach and the challenge of scaling their services can be seen as weaknesses.

Plenty of Pixels specializes in website design and development, offering customizable packages to meet the needs of various businesses. Their pricing model is transparent, with clear tiers based on the complexity and features of the website, catering to both startups and established businesses. The company prides itself on its efficient project delivery and post-launch support.

Although primarily based in Oklahoma City, OK, Plenty of Pixels serves clients nationwide, leveraging digital communication tools to manage projects remotely. This allows them to tap into a larger market, despite their physical location. Their ability to serve clients across the country is a significant strength, broadening their potential customer base.

The key strengths of Plenty of Pixels include their flexible pricing model and nationwide service coverage. However, their focus on website services means they might not offer as comprehensive a digital solution set as some competitors, which could be seen as a weakness in a market that favors full-service agencies.

Competitive Advantages

At ClickCart Emporium, we pride ourselves on providing unparalleled ecommerce services that set us apart from our competition. Our secret lies in our commitment to understanding the unique needs of our customers in Oklahoma City, ensuring that we offer personalized shopping experiences tailored to their preferences. We leverage advanced technology to streamline the shopping process, making it faster, more intuitive, and user-friendly. This approach not only enhances customer satisfaction but also fosters loyalty, as shoppers know they can expect a seamless experience every time they visit our platform.

Beyond merely offering a wide range of products, we differentiate ourselves by integrating cutting-edge features such as AI-powered recommendations and real-time inventory updates, which significantly improve the shopping experience. Our customer service is second to none, providing round-the-clock support to address any queries or concerns promptly. Additionally, our logistics and delivery system is optimized for efficiency, ensuring that orders are processed and delivered faster than any other service in the area. This comprehensive approach to ecommerce positions us not just as a shopping platform, but as a reliable partner for our customers, making their online shopping journey enjoyable and hassle-free.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

ClickCart Emporium emerges as a comprehensive solution for both businesses and consumers, offering a suite of services designed to streamline the online shopping experience. At the heart of its offerings is an online retail platform that serves as a marketplace for a wide range of products. This platform connects sellers with buyers, facilitating easy access to an array of items from the comfort of one’s home. The average selling price for products on this platform varies widely depending on the category and value of the items, but ClickCart Emporium ensures competitive pricing to attract a broad customer base.

In addition to facilitating sales through its online retail platform, ClickCart Emporium offers payment processing services. This crucial service ensures secure and efficient transactions between buyers and sellers, employing state-of-the-art encryption and security measures to protect all parties involved. The company charges a nominal fee for these services, typically a percentage of the transaction value. This fee averages around 2.9% + 30 cents per transaction, aligning with industry standards and ensuring that sellers can affordably access secure payment processing capabilities.

Understanding the importance of logistics in e-commerce, ClickCart Emporium also provides e-commerce logistics and fulfillment services. This comprehensive service covers everything from warehousing and inventory management to order fulfillment and shipping. By handling these logistical aspects, ClickCart Emporium enables sellers to focus on their products and sales, rather than the complexities of distribution. Pricing for these services is tailored to the specific needs of each seller, but businesses can expect competitive rates that reflect the efficiency and value of the logistics solutions provided.

Overall, ClickCart Emporium positions itself as a key player in the e-commerce sector by offering an integrated platform that not only connects buyers and sellers but also provides essential services like payment processing and logistics. Through competitive pricing and a commitment to quality, ClickCart Emporium aims to foster a vibrant online marketplace that meets the needs of a diverse customer base.

Promotions Plan

ClickCart Emporium embarks on an ambitious journey to captivate the hearts and wallets of customers in Oklahoma City, OK, with a blend of innovative and traditional promotional methods tailored to the digital age. Recognizing the power of online presence, the emporium will leverage online marketing as its spearhead strategy. Through this approach, ClickCart Emporium expects to build a robust digital footprint that resonates with its target audience, driving both traffic and sales.

Diving deeper into online marketing, the company will utilize social media platforms extensively. Platforms such as Facebook, Instagram, and Twitter will become arenas where ClickCart Emporium engages with its audience. Regular posts, interactive stories, and targeted ads will serve to inform, entertain, and persuade potential customers. Moreover, the emporium will harness the power of influencer marketing, partnering with local influencers in Oklahoma City to tap into their followers and gain credibility quickly.

Email marketing will also play a crucial role in ClickCart Emporium’s promotional strategy. By collecting emails from potential customers through sign-ups and promotions, the emporium will send out newsletters, exclusive offers, and updates about new products or services. This personalized approach expects to not only drive sales but also foster a sense of community among its customers.

Search Engine Optimization (SEO) will ensure that ClickCart Emporium appears at the top of search results when potential customers look for related products or services online. By optimizing its website content with relevant keywords, the emporium expects to attract more organic traffic, thereby reducing its reliance on paid advertising in the long run.

ClickCart Emporium will not limit itself to online methods alone. Local events and sponsorships will serve as an excellent opportunity to increase brand visibility and engagement within the community. Participating in or sponsoring local events, fairs, and festivals will allow the emporium to showcase its brand and products in a more personal and interactive setting.

Loyalty programs will be introduced to reward returning customers, encouraging repeat business and word-of-mouth referrals. These programs will offer discounts, special offers, and early access to new products, cultivating a loyal customer base that feels valued and appreciated.

In conclusion, ClickCart Emporium will employ a multifaceted promotional strategy that combines the reach and efficiency of online marketing with the personal touch of local engagement and customer loyalty programs. Through these efforts, the emporium expects to attract and retain customers, setting a strong foundation for growth in Oklahoma City, OK.

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of ClickCart Emporium, there are several key day-to-day operational processes that we will perform.

• Maintain a user-friendly and up-to-date website interface to ensure customers can easily browse, search for products, and complete purchases.
• Monitor inventory levels in real-time to ensure stock availability aligns with website listings and restock products as needed to meet customer demand.
• Process orders efficiently, from confirmation to packaging, ensuring accuracy in order fulfillment to minimize errors and returns.
• Coordinate with shipping partners for timely delivery of products, offering customers tracking information to ensure transparency and improve customer satisfaction.
• Offer customer support through multiple channels (e.g., chat, email, phone) to address inquiries, resolve issues, and provide assistance throughout the buying process.
• Implement and maintain secure payment processing systems to protect customer data and ensure a smooth checkout experience.
• Analyze website traffic and customer purchase data to understand customer preferences, improve product offerings, and tailor marketing strategies.
• Engage in digital marketing efforts, including SEO, social media marketing, and email campaigns, to attract new customers and retain existing ones.
• Collect and act on customer feedback to continually improve the shopping experience and address any shortcomings in products or services.
• Conduct regular financial reviews to monitor profitability, manage expenses, and adjust pricing strategies as necessary to remain competitive.

ClickCart Emporium expects to complete the following milestones in the coming months in order to ensure its success:

• Secure a reliable supply chain: Establish agreements with suppliers and distributors to ensure a steady supply of products. This not only assures product availability but also helps in negotiating better terms and prices, reducing the cost of goods sold.
• Develop and launch the ecommerce platform: This involves finalizing the website design, ensuring user-friendly navigation, and implementing secure payment gateways. A smooth, secure, and convenient shopping experience is crucial for customer retention and acquisition.
• Implement an initial marketing strategy: This should include a mix of digital marketing tactics such as SEO, social media marketing, and email campaigns to build brand awareness and drive traffic to the new ecommerce platform.
• Establish customer service protocols: Develop a robust customer service framework that includes clear return policies, a responsive support team, and a feedback system. Excellent customer service not only enhances customer satisfaction but also builds trust and loyalty.
• Launch our ecommerce business: Officially open the online store for business. This involves ensuring all operational, logistical, and marketing systems are in place and functioning correctly to handle orders and customer inquiries.
• Monitor and optimize operations: After launch, closely monitor all aspects of the business from website performance, order fulfillment efficiency, to customer feedback. Use this data to make informed decisions on operational improvements and optimizations.
• Expand product offerings: Based on initial customer feedback and sales data, gradually introduce new products or variations to meet demand and attract a wider audience. This helps in keeping the product catalog fresh and engaging for return customers.
• Get to $15,000/month in revenue: Achieve this financial milestone through a combination of increasing traffic to the website, improving conversion rates, and expanding the customer base. It signifies a stable demand for the products and a growing business.
• Build partnerships and collaborations: Establish partnerships with complementary brands or platforms to expand reach and tap into new customer segments. Collaborations can also open up opportunities for exclusive products or marketing campaigns.
• Implement a customer loyalty program: To encourage repeat business and foster a loyal customer base, introduce a loyalty program that rewards customers for their purchases, referrals, or engagement with the brand.

ClickCart Emporium management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Lily Young, CEO

Lily Young brings a wealth of experience to ClickCart Emporium, having previously led an ecommerce business to notable success. Her entrepreneurial spirit and deep understanding of digital marketplaces equip her with the unique insights needed to navigate the complex landscape of online retail. Lily’s leadership style is characterized by a focus on innovation, customer satisfaction, and operational efficiency. Her track record of building cohesive teams and fostering a culture of excellence makes her an invaluable asset to ClickCart Emporium. Under Lily’s guidance, the company is poised to achieve its goals and make a lasting impact in the ecommerce arena.

ClickCart Emporium’s financial strategy is designed to support our growth objectives, ensuring we have the necessary resources to expand our operations, enhance our service offerings, and achieve our goal of becoming the leading ecommerce platform in Oklahoma City. Our plan outlines the investment needed to fuel our strategic initiatives, focusing on technology upgrades, marketing efforts, and operational efficiencies to drive revenue growth and profitability.

Financial Statements

Balance sheet.

[insert balance sheet]

Income Statement

[insert income statement]

Cash Flow Statement

[insert cash flow statement]

Ecommerce Business Plan Example PDF

Download our Ecommerce Business Plan PDF here. This is a free ecommerce business plan example to help you get started on your own ecommerce plan.  

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E-Commerce Financial Model Templates 6 comments

What is E-Commerce?

Electronic Commerce is a business model that has been increasingly used in the last decade. It is based on the commerce between businesses and consumers who buy and sell goods and services using an electronic network . With the use of the internet, this type of business model enables websites to provide a wide variety of products with a very strong reach. It also opens up further opportunities for new companies and business models in multiple sectors, including to disrupt entire industries (ex: Amazon.com).

E-Commerce can be divided into four types:

Business to Consumer (B2C): The business sells its products or services to the consumers using the internet. For example purchasing Adidas’s shoes on the Adidas’s website.

Business to Business (B2B): A business sells products or services to another company using the internet. For example, GoGaddy, sells domain names to other businesses.

Consumer to Business (C2B): The consumer sells products or services to businesses. For example, online paid surveys.

Consumer to Consumer (C2C): Consumers sell products or services to other consumers. For example, Ebay or Eloquens.

In an E-Commerce business, transactions take place without the physical exchange of the goods being bought or sold. Even though this may be a disadvantage to the consumers, the retailer faces two problems. Firstly, some mean of online transaction process is necessary and secondly, they need to be assured that the goods being ordered are in stock and have a means of dispatching and delivering to the address at hand.

Hence, E-Commerce combines three systems: the web, a database and a dispatch system , which are crucial to the existence of an e-commerce business.

• More on the mechanisms of E-Commerce: How E-commerce Works

What are the Benefits of E-Commerce?

There are some benefits that come with an E-Commerce Business. A few are:

• Convenience: 24/7 Availability.

• Easy Accessibility: You can access it simply by searching for the platform on a search engine.

• International R1each: The website can be accessed from anywhere, and international deliveries can be common.

• Availability: Stores tend to offer a wider variety of products online than they would in their shops. Also, stores that exist online may offer products that could not be accessed in their counterparts.

Disadvantages:

• Limited Customer Support: Employees are not at your disposal to offer you any sort of product advice.

• Lack of Instant Gratification: There is a time lag between when you buy your product and when it is delivered to its destination (except for digital goods).

• Product can’t be touched: Online images may not portray the state or quality of the product, resulting in potential dissatisfaction when the product is received.

More on Making the Right E-Commerce Decision

For a short video explaining E-Commerce, check Investopedia's Video

What Tools can I use to set-up, monitor and control my E-Commerce Business?

Below, you will find a variety of E-Commerce tools for your business from financial models to KPIs guides. These will hopefully help you optimize the experience of your users, as well as your company reach its full potential in the online marketplace.

Most popular Templates

E-commerce Excel Model Template

E-commerce and marketplace - mixed business model - Excel Template

Online Shop Financial Model

Ecommerce Financial Model (Premium Version)

Simple Ecommerce Dashboard

E-Commerce Startup/Existing Business Financial Projection 3 Statement Excel Model

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14 Best Excel Templates for Business in 2024 (Free & Premium)

• Last updated March 21, 2024

Fact Checked By Cindy Wong

Let’s talk about Excel templates. These pre-made spreadsheets help you improve productivity quickly. In this comprehensive guide, we’ll dive deep into the world of Excel templates, equipping you with the knowledge and tools to streamline your tasks, boost productivity, and make informed decisions.

From understanding what Excel spreadsheet templates are to exploring specialized templates for various industries, we’ve got you covered. Whether you’re a seasoned Excel user or just starting, our friendly yet professional approach will simplify complex concepts and empower you to harness the full power of Excel templates.

What Are Excel Templates?

We provide a host of spreadsheet templates for our readers. And Excel templates are no exception. These pre-designed spreadsheets created to simplify various tasks and processes. They serve as starting points, offering predefined structures, formulas, and formatting. These templates are designed to save you time and effort by eliminating the need to build spreadsheets from scratch.

Key Features of Excel Spreadsheet Templates

• Structured Layout: Templates come with organized rows and columns tailored to the specific task or use case. For instance, a budget template might include categories for income, expenses, and savings.
• Predefined Formulas and Functions: Excel spreadsheet templates often include formulas and functions that perform calculations automatically. For example, a mortgage calculator template may already have formulas for calculating monthly payments and interest.
• Formatting and Styling: Templates feature consistent design, including fonts, colors, and cell borders. This makes your data visually appealing and easy to read.
• Placeholder Data: Templates often contain placeholder data or instructions to guide you in entering your information. These placeholders help you understand how to use the template effectively.
• Customizability: While templates provide a structured framework, they are highly customizable. You can modify them to suit your specific needs by adding or removing columns, changing labels, or adjusting formulas.

Common Uses of Excel Templates

• Budgeting: Excel templates for budgeting help individuals and businesses manage their finances effectively by tracking income and expenses, projecting future financial goals, and analyzing spending patterns.
• Project Management: Project management templates assist in planning, tracking, and managing projects. They often include Gantt charts, task lists, and progress trackers.
• Data Analysis: Excel offers templates for data analysis, such as pivot tables, allowing you to quickly summarize and analyze large datasets.
• Accounting: Accounting templates help businesses maintain accurate financial records, including ledgers, income statements, and balance sheets.
• Inventory Management: Inventory templates help businesses track stock levels, monitor product sales, and manage inventory turnover.

Types of Excel Templates

Excel spreadsheet templates come in various categories, each designed to address specific needs and tasks. Here are some of the most common types of Excel templates:

Financial Excel Templates

Financial templates are geared towards managing finances, budgeting, and financial analysis. You can make your own cash flow template , or use one that’s already made. Common financial spreadsheets include:

• Budget Templates: These templates help individuals and businesses create and manage budgets, ensuring that income and expenses are balanced. Check out our top budget templates for Google Sheets .
• Financial Models: Financial modeling templates are used for forecasting financial performance, especially in business planning and investment analysis.
• Income Statements: Templates for income statements track revenues and expenses to determine profitability.
• Balance Sheets: These templates provide a snapshot of a company’s financial position by displaying assets, liabilities, and equity.

Project Management Excel Templates

Project management templates are essential for planning, executing, and monitoring projects. For example, we covered our favorite project status report templates . Other common templates include:

• Gantt Charts: Gantt chart templates visually represent project schedules, showing tasks, timelines, and dependencies.
• Project Timelines: These templates offer a simplified view of project milestones and deadlines.
• Task Tracking Templates: Task tracking templates help teams assign, track, and manage tasks to keep projects on schedule.

Data Analysis Excel Templates

Data analysis templates are invaluable for individuals and businesses working with data. Key templates include:

• Pivot Tables: Pivot table templates simplify data summarization and analysis, allowing users to create interactive reports.
• Data Visualization Templates: Templates for charts and graphs help transform raw data into visual representations for easier understanding.
• Statistical Analysis Templates: Statistical analysis templates include tools for performing statistical tests and calculations.

Personal and Business Excel Templates

Personal and business templates cover a wide range of tasks. We have an article that covers payment receipt templates . Other common personal and business spreadsheets include:

• To-Do List Templates: These templates help you stay organized by listing tasks and priorities.
• Invoice Templates: Invoice templates streamline the invoicing process for businesses, including itemized lists and payment tracking.
• Business Plan Templates: Business plan templates provide structured frameworks for creating comprehensive business plans, helping startups and established companies alike.

Whether you’re managing finances, overseeing a project, analyzing data, or organizing personal tasks, Excel templates offer a time-saving solution to enhance your productivity.

Top 14 Excel Templates for Business

Now, let’s delve into the top Excel templates that can significantly boost your productivity across various domains. We’ll explore each template, highlighting its key features and benefits.

Financial Management Excel Templates

1. financial model.

The Financial Model Excel template is a versatile tool designed to help businesses of all sizes and types manage their finances effectively. Whether you’re a business, a startup , or operating in specific niches like SaaS , E-Commerce , or Marketplace , this template offers comprehensive financial projections, including income statements, balance sheets, and cash flow statements. It’s essential for budgeting, forecasting, and making informed financial decisions.

• Accurate Projections: Generate precise financial projections for different business scenarios, aiding in strategic planning.
• Scenario Analysis: Easily assess the impact of various decisions on your financial health by running multiple scenarios.
• Investor-Ready: Impress investors and stakeholders with professional financial reports and insights.
• Data Visualization: Utilize charts and graphs to visualize financial trends and make data-driven decisions.

Price: $74-139 (Use code SPoint10 for 10% off)

2. Profit and Loss Statement

The Profit and Loss Statement Excel template is tailored to specific business models, including startups , marketplaces , SaaS , and E-Commerce ventures. It helps you track your revenues, costs, and expenses to calculate your net profit or loss accurately. With clear and customizable categories, you can gain a deep understanding of your business’s financial performance.

• Business-Specific Tracking: Choose a template that aligns with your business model for precise financial insights.
• Expense Categorization: Easily categorize expenses for better cost management and identification of cost-saving opportunities.
• Year-over-Year Comparison: Track your financial performance over time to identify growth trends or areas that need improvement.
• Tax Preparation: Simplify tax preparation by neatly organizing your income and expenses.

Price: $74 (Use code SPoint10 for 10% off)

3. Revenue Forecasting Tool

The Revenue Forecasting Tool Excel template is indispensable for businesses focused on revenue growth. With different versions tailored to Marketplace , SaaS , E-Commerce , and Agency models, it enables you to project your future revenues based on historical data, market trends, and growth strategies. This tool empowers you to set realistic revenue targets and make informed decisions to achieve them.

• Data-Driven Projections: Utilize historical data and market insights to generate accurate revenue forecasts.
• Goal Setting: Set achievable revenue targets and track progress towards your financial goals.
• Scenario Planning: Assess how changes in pricing, marketing, or sales strategies impact revenue.
• Informed Decision-Making: Make strategic decisions backed by comprehensive revenue projections.

Price: $46 (Use code SPoint10 for 10% off)

Budgeting and Tracking Excel Templates

4. zero-based budget template.

Zero-based budgeting is a meticulous approach to budgeting where you allocate every dollar of your income to expenses, savings, or investments. The Zero-Based Budget Excel template simplifies the zero-based budgeting process, ensuring that your budget accurately reflects your financial priorities and goals.

• Financial Clarity: Gain a clear understanding of where your money goes and prioritize spending according to your goals.
• Savings and Investments: Systematically allocate funds for savings, investments, and debt reduction.
• Expense Tracking: Monitor daily expenses to identify areas for potential savings.
• Emergency Fund Planning: Create a buffer for unexpected costs by including an emergency fund category.

Price: $4.99

5. Inventory and Sales Tracking Template

Managing inventory and tracking sales is crucial for businesses, especially those in retail or e-commerce. The Inventory and Sales Tracking Excel template streamlines inventory management, allowing you to efficiently track stock levels, sales, and product performance.

• Real-Time Inventory: Monitor inventory levels in real-time, ensuring you never run out of stock or overstock products.
• Sales Analysis: Analyze sales data to identify top-performing products and optimize your product offerings.
• Cost Control: Keep tabs on inventory costs and prevent financial losses due to mismanagement.
• Data-Driven Decision-Making: Use sales insights to make informed decisions about restocking, promotions, and pricing strategies.

Price: $19.99

6. Capital Expenditure Planning Template

Capital expenditures (CapEx) are essential for businesses looking to grow and invest in assets like equipment, technology, or infrastructure. This free CapEx Excel template simplifies the planning and tracking of capital expenditures, ensuring efficient allocation of resources.

• Streamlined Planning: Plan and prioritize capital expenditures in a structured manner.
• Budget Control: Stay within budget by tracking expenses against planned allocations.
• ROI Assessment: Evaluate each capital expenditure’s return on investment (ROI) to make informed decisions.
• Asset Management: Keep a comprehensive record of your business’s assets and their depreciation.

Price: Free!

Investment and Financial Analysis Excel Templates

7. simple investment template.

The Simple Investment Excel template is perfect for individuals or businesses looking to analyze potential investments. It assists in evaluating the financial feasibility of investments, calculating returns, and making informed investment decisions.

• Investment Evaluation: Assess the attractiveness of various investment opportunities.
• Risk Analysis: Consider the risks associated with each investment and their impact on returns.
• Return Calculations: Calculate potential returns, including net present value (NPV) and internal rate of return (IRR).
• Decision Support: Make well-informed investment choices based on financial analysis.

8. Mortgage Calculator with Amortization Table

Mortgages are a significant financial commitment. This Mortgage Calculator Excel template simplifies mortgage calculations, helping individuals and homeowners understand their loan terms, amortization schedules, and total interest payments.

• Loan Clarity: Understand your mortgage terms, including interest rates, monthly payments, and loan duration.
• Amortization Schedule: View the full amortization schedule, tracking principal and interest payments over time.
• Interest Savings: Explore strategies for paying off your mortgage early to reduce interest costs.
• Financial Planning: Incorporate mortgage payments into your long-term financial planning.

9. CLV vs. CAC Analysis Template

Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC) are critical business metrics. The CLV vs. CAC Analysis Excel template simplifies the calculation and analysis of CLV and CAC, aiding in strategic marketing and growth decisions.

• Customer Profitability: Determine the profitability of acquiring and retaining customers.
• Marketing Efficiency: Evaluate the effectiveness of marketing campaigns by comparing CAC to CLV.
• Retention Strategies: Identify opportunities to increase CLV through customer retention and loyalty programs.
• Data-Driven Marketing: Allocate marketing budgets more efficiently based on CLV and CAC insights.

Data Analysis and Metrics Tracking Excel Templates

10. cohort analysis template.

Cohort analysis is a powerful method for examining user behavior over time. The Cohort Analysis Excel template simplifies the process, helping businesses gain insights into customer retention, engagement, and more.

• User Segmentation: Group users into cohorts based on signup date or other criteria for focused analysis.
• Retention Insights: Identify trends in user retention and pinpoint when users drop off.
• Product Improvement: Use cohort analysis to inform product improvements and marketing strategies.
• Churn Reduction: Develop strategies to reduce customer churn based on cohort analysis findings.

11. MRR Dashboard Template

Monthly Recurring Revenue (MRR) is a vital metric for subscription-based businesses. The MRR Dashboard Excel template provides a comprehensive dashboard for tracking MRR, analyzing trends, and making data-driven decisions.

• MRR Overview: Get a real-time overview of your MRR, including new revenue, lost revenue, and net MRR growth.
• Churn Analysis: Identify reasons for churn and implement strategies to reduce it.
• Growth Tracking: Monitor your subscription business’s growth and set goals for MRR expansion.
• Data Visualization: Visualize MRR trends with charts and graphs for easier interpretation.

12. User Engagement Dashboard Template

User engagement is critical for online businesses. The User Engagement Dashboard Excel template provides a user-friendly dashboard for tracking user engagement metrics, analyzing user behavior, and optimizing user experiences.

• Comprehensive Metrics: Track key engagement metrics such as session duration, bounce rate, and conversion rate.
• Segmentation: Analyze user engagement based on demographics, devices, or referral sources.
• Content Performance: Identify high-performing content and optimize the user journey accordingly.
• Conversion Optimization: Implement strategies to improve user engagement and conversion rates based on insights.

Business Planning and Management Excel Templates

13. software license management tool.

The Software License Management Excel tool simplifies the process for businesses managing software licenses. It allows you to track software licenses, renewal dates, and compliance, ensuring efficient software management.

• License Tracking: Easily keep track of all software licenses in use across your organization.
• Renewal Alerts: Identify license renewals timely to prevent interruptions.
• Cost Control: Avoid unnecessary software purchases and optimize license utilization.
• Compliance Assurance: Ensure compliance with software licensing agreements to avoid legal issues.

14. Workforce Planning Tool

Effective workforce planning is crucial for businesses of all sizes. The Workforce Planning Excel template streamlines the process by helping you manage employee information, staffing levels, and workforce optimization.

• Employee Database: Maintain a centralized employee information database, including roles, qualifications, and contact details.
• Staffing Analysis: Analyze staffing levels and plan for hiring, training, or restructuring as needed.
• Cost Projections: Estimate labor costs and budgets for workforce expansion or reduction.
• Scenario Planning: Model various workforce scenarios and their financial implications.

These Excel spreadsheet templates cover a wide range of business and financial needs, making them invaluable tools for improving productivity, making informed decisions, and achieving your goals. Whether you’re a financial analyst, business owner, or simply looking to better manage your finances, Excel templates offer a user-friendly and robust solution.

Best Practices for Excel Templates

Excel spreadsheet templates are powerful tools that can significantly enhance your productivity , but it’s essential to follow best practices to make the most of them. Here are some tips and strategies to help you use Excel templates effectively.

Choose the Right Template

Selecting the appropriate template for your specific task is the first step to success. Consider the following factors when choosing a template:

• Task Complexity: Ensure the template aligns with the complexity of your task. Simple tasks may require basic templates, while more complex tasks need advanced templates.
• Customizability: Look for templates that allow customization. Templates that are too rigid may not suit your unique needs.
• Industry or Use Case: Many templates are designed for specific industries or use cases. For financial tasks, for instance, choose templates tailored to your industry, such as retail, healthcare, or real estate.
• Scalability: If your task may grow in complexity or data volume, opt for a template that can scale with your needs.

Understand Formulas and Functions

Excel templates often come with built-in formulas and functions to automate calculations. To use these templates effectively, it’s crucial to understand how these formulas work.

• Learn the Basics: Familiarize yourself with common Excel functions like SUM, AVERAGE, IF, VLOOKUP, and more. These are the building blocks of many templates.
• Review Formulas: Take time to review the formulas used in the template. Understand how they calculate results and what data they depend on.
• Customize Formulas: If needed, customize formulas to suit your specific requirements. Modify cell references or add new calculations as necessary.

Input Data Accurately

Accurate data input is essential to obtain meaningful results from Excel spreadsheet templates.

• Double-Check Data: Ensure all data entered into the template is accurate and error-free. A slight mistake can lead to significant inaccuracies in calculations.
• Use Data Validation: Implement data validation rules to prevent incorrect data entry. Excel can prompt users when data doesn’t meet specified criteria.
• Consistent Formatting: Maintain consistent formatting throughout the template. This includes date formats, number formats, and currency symbols.
• Document Data Sources: Keep track of your data sources, especially if you’re pulling data from external sources. This documentation can help troubleshoot discrepancies later.

Regularly Save and Backup

Excel templates represent valuable work, so protecting your data is essential.

• Frequent Saving: Save your work regularly to prevent data loss in case of unexpected software crashes or power outages.
• Version Control: Maintain version control by saving different iterations of your template. Use meaningful file names and dates to track changes.
• Backup Files: Implement a backup strategy. Regularly create copies of your Excel files and store them in a secure location, whether it’s a cloud service or an external drive.

Understand Template Limitations

Excel spreadsheet templates have limitations, and it’s essential to be aware of them.

• Data Volume: Excel may not handle very large datasets efficiently. Consider using a database or specialized software for extensive data management.
• Complexity: Templates have limits in terms of complexity. You might need to consider custom software or consulting with a specialist for more advanced or intricate tasks.
• Data Security: Be cautious when handling sensitive or confidential data within Excel. Implement password protection and encryption where necessary.

Customize for Your Needs

While templates provide a structured starting point, don’t hesitate to customize them to better suit your unique requirements.

• Add or Remove Fields: Include additional or remove unnecessary fields to streamline data entry and reporting.
• Format and Styling: Adjust the template’s formatting and styling to match your preferences and branding guidelines.
• Automate Repetitive Tasks: Excel allows you to automate repetitive tasks using macros. Learn how to create and use macros to save time.

Stay Updated and Educated

Excel is a continually evolving software, and staying updated with the latest features and best practices can benefit your productivity.

• Software Updates: Keep your Excel software up-to-date to access new features and security patches.
• Online Resources: Explore online resources, spreadsheet tutorials , and forums to expand your Excel skills and troubleshoot issues.
• Advanced Training: Consider advanced Excel training courses or certifications to become an Excel power user.

By following these best practices, you can harness the full potential of Excel spreadsheet templates, streamline your tasks, and make more informed decisions. Excel templates are versatile tools that can save you time and effort, but mastering them requires a combination of knowledge, practice, and attention to detail.

Get Started with the Financial Spreadsheet Template Bundle

Ready to take control of your finances and make smart financial decisions? Our Financial Spreadsheet Template Bundle is the ultimate solution to simplify financial management, investment analysis, and mortgage planning.

This bundle includes five powerful templates that can help you achieve your financial goals with ease:

• Cryptocurrency Portfolio Tracker: Keep track of your cryptocurrency investments, monitor real-time market prices, and analyze your portfolio’s performance effortlessly.
• Inventory and Sales Tracking Spreadsheet Template: Optimize your business operations with this template. Efficiently manage inventory, track sales, and make data-driven decisions.
• Simple Investment Template: Make informed investment choices by analyzing potential returns and risks. This template simplifies investment planning for beginners and experts alike.
• Extra-Payment Mortgage Calculator: Take control of your mortgage payments and reduce the total interest you pay. This tool helps you plan extra payments to pay off your mortgage faster.
• Mortgage Calculator Spreadsheet with Amortization Table: Understand your mortgage terms, visualize your amortization schedule, and make sound financial decisions regarding homeownership.

Purchasing these templates individually would cost you more than $69, but with the Financial Spreadsheet Template Bundle , you can access all of them at a fraction of the price. Save over 40% off the list price and embark on your journey to financial success today!

Price: $39.99

Excel templates are your secret weapon for accomplishing tasks faster and more efficiently. With the right template at your fingertips, you can conquer financial challenges, manage projects like a pro, and analyze data with ease. The best part? You don’t need to be an Excel expert to reap the benefits. These templates are designed to simplify your life and make complex tasks feel like a breeze.

So, whether you’re tracking expenses, planning a project, or diving into data analysis, remember that Excel spreadsheet templates are your trusty companions on the journey to productivity and success. Embrace them, customize them, and watch your tasks transform from daunting to doable. Excel templates are your shortcut to getting things done, and the possibilities are endless. Start using them today and take control of your tasks, one spreadsheet at a time!

Free Multiple Project Tracking Template for Excel (2 Options)

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E-commerce Excel Financial Model Template

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$ 350 Original price was: $350. $ 95 Current price is: $95.

Oak Business Consultant’s financial analysts have developed a comprehensive and adaptable E-commerce Excel Financial Model Template to meet your financial planning requirements. This E-commerce Financial Model Excel Template includes a 5-year financial projection plan that tracks consistent growth and profitability. It also allows for estimating ongoing operating expenses, monthly sales revenue, startup investment requirements, and inventory. By utilizing this simple-to-use template, there is no need for intricate calculations; you only need to input the numbers, and you’re good to go.

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• This Product: E-commerce Excel Financial Model Template - $ 350 Original price was: $350. $ 95 Current price is: $95.
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An E-commerce Excel Financial Model Template Business allows you to target a broader range of customers and gain more profit. However, to make such a business a success, it is critical to have proper planning and management of resources. Our E-commerce Excel Financial Model Template can make your business planning easier and faster.

Introduction to our E-commerce Excel Financial Model Template

The E-commerce Excel Financial Mode l Template presents the business case of a brand-new startup. The model contains the three financial statements, including the cash flows , and calculates the relevant metrics (Sensitivity Analysis, Break-even Analysis, Diagnostic Tools, Project evaluation, and Charts). The financing options for the project include a standard long-term loan and an investment made by the investors. The marketing sheet will consist of automated inbound and outbound marketing costs, estimating the number of customers captured.

How to Use E-commerce Excel Financial Model Template

A quick overview of the Financial Model: in the contents tab, you can see the structure of the model, and by clicking on any of the headlines, you will be redirected to the relevant worksheet.

On the Input tab, you can feed the financial information for the model, such as sales price, cost, expenses, etc. Inputs are always depicted with a Peach fill and grey letters, while the call-up (direct links from other cells) are filled in grey with black letters, and calculations are depicted with white fill and black characters.

Tabs based on Calculations

The Revenue sheet is structured to perform calculations according to the inputs entered by the user. Our E-commerce Excel Financial Model Template provides separate sheets for Loan and Depreciation calculation. In addition, the PnL Monthly tab has aggregation along with other relevant statements like the balance sheet and cash flow for every month.

In the sensitivity analysis tab, you can see a high-level report with the main business scenarios. It shows the company’s profit in case of any uncertainty. For example, how will the profit change if the cost or expenses increase by 10%?

The break-even analysis tab helps determine the units and revenue required to achieve break-even.

Moving to the Project Valuation tab, a company valuation is performed using the free cash flows with discount rates to the firm; then, a series of investment metrics are presented (IRR, NPV , ROE).

In the Dashboard tab: Various graphs present the revenues, cash analysis, break-even analysis, sensitivity, assets vs. liabilities, startup summary, etc.

Key Inputs of E-commerce Excel Financial Model Template

• The growth rate
• Various prices and segmentation of revenue
• Revenue Assumptions
• Average Payable and Receivable days your business is following
• Cost of Goods
• Fixed Asset and Capital Expenditure.
• Investment table

Key Features of E-commerce Excel Financial Model Template

Input sheet.

This financial model template contains inputs that, when changed, impact the calculations. Therefore, the changes are applied to all relevant sheets. As a result, this economic model always has built-in flexibility to display different outcomes or final estimates based on this sheet’s changes. This also helps in calculating future projections.

Revenue Sheet

The revenue Sheet template calculates revenue across different channels. It gives you an overview of how each channel produces revenue for your business and the costs involved in each channel. The wholesale revenue model is based on the business-to-business (b2b) model, which calculates payment based on the number of orders sold to contracts. While the retail model uses the standard model of calculations based on several units sold, E-Commerce revenue is linked with the digital marketing sheet. It calculates the customers acquired online and determines how much revenue they generate.

Startup Summary for E-commerce Excel Financial Model Template

A startup summary tab includes the total cost incurred at the start of business and capital expenditure, how much cash has been injected by the company so far, and the amount of investment required is calculated based on the number of months.

A Startup Summary helps you take a realistic view of your idea and double-check whether the business has enough funds to support operations.

Monthly & Yearly Income Statement

The E-commerce Excel Financial Model Template provides the monthly and yearly income statement structure and a framework for creating a full corporate forecasting model tailored to your business.

This integrated financial model is powerful since it enables the Financial Model user to change any assumption in one part of the statement. This is to see how it impacts all other parts of the words accurately and consistently. In addition, this feature helps in calculating future projections.

The E-commerce Excel Financial Model Template’s monthly Income Statement sheet is perfect for those requiring regular reporting and details. Gross and net earnings are linked with a revenue analysis sheet to ensure accurate reporting . Additionally, Income Statement contains all revenue streamlines. Oak Business Consultants understands every E-commerce Excel Financial Model Template business’s goal. Therefore, we have developed a mechanism that helps business owners determine whether they are making profits.

Furthermore, the Yearly Income Statement gives you complete insights into revenue and general & administrative expenses. The Yearly Income Statement also contains several graphs, assumptions, ratios, margins, net profit, earnings, cost of services, and profit after tax.

Balance Sheet for E-commerce Excel Financial Model Template

This balance sheet enables you to analyze your position of current assets, fixed assets, liabilities, and equity. This also allows you to monitor your accounts receivable, accounts payable, accrued expenses, etc. Therefore, this specific financial model gives you the perfect space to analyze your critical financial balance accounts.

Cash Flow for E-commerce Excel Financial Model Template

The Cash Flow Statement is the vital part of the three statements that report the cash spent and generated during a specific period. The Cash Flow Statements act as a bridge between the income statement and the balance sheet. It depicts how money moves in and out of business.

Three main sections of the Cash flow Statement:

• Operating Activities : We have included all cash in and out related to the operations of the business
• Investing Activities : Any cash from the disposal of an asset and acquisition and investments is included in this section linked to the inputs and fixed asset tab.
• Financing Activities : We have separately made a loan-related tab where you can enter all loan-related information. The account is linked to the Financing Activities of Cash Flow Statement.

The Cashflow Statement in our Model contains a dedicated sheet to monitor and analyze your company’s cash-ins and out. This cash flow statement is based on several key inputs, such as Payable and Receivable Days, yearly income, working capital, long-term debt, net cash, etc. This calculation computes your net cash flow and beginning and end cash balances. This is a perfect template for your company’s cash flow management .

Break-Even Analysis

A break-even analysis can help you measure how different scenarios might play out financially. For example, if you increase the marketing budget or add another employee to the payroll, how many extra sales will be needed to recover that additional expense?

We have included a Break-even analysis of our Financial Model, which will help the user to determine sales. The break-even analysis will help you choose the profits generated at the various sales levels. The Break-Even Analysis refers to your total sales contribution being fixed cost at zero profit and loss. This Technique is primarily based on marginal costing, which behaves differently at various levels of output activity.

Project Evaluation for E-commerce Excel Financial Model Template

Since the table calculates Return on Investment, Investor’s Future Equity Share, and Cash Burn Rate Analysis, analyzing the company’s performance becomes easy to capture potential investors .

Users and readers respond and process visual graphs better than data. Furthermore, This dashboard provides a graphical management tool that enables you to track all your relevant financial KPIs , improve cash flow management, and track expenses, sales, and net revenue in detail to meet and outperform the financial objectives of your business.

Benefits of E-commerce Excel Financial Model Template

Encapsulate Company Performance- The E-commerce Excel Financial Model Template analysis simplifies a company’s financial statements . It allows the user to express critical profitability and financial position information in just a few numbers. For example, the company’s net profit margin encapsulates the net effect of a company’s revenues and all expenses. It will enable the user to conclude a company’s profitability without going through lengthy accounts statements.

Bottom Line – A E-commerce Excel Financial Model Template can be the key to your company’s better and informed future. Succeeding in planning your company’s finances well will mean overall success in making wise investment decisions, purchasing the right operating assets, controlling costs, and determining company valuation.

Accommodates Investors – This model provides valuation and performance analysis charts. It enables the investors and banks to determine the company’s actual worth considering lending funds to your company.

Based on Financial Principles – We researched the E-commerce Excel Financial Model Template in-depth to create this financial model with logically correct financial and economic principles and assumptions.

Properly Integrated – The model assumptions and calculation have proper integration. So, the change in the main sheet will automatically lead to the change in all related sheets easily.

Visualization Tool –  This Financial model also prepares a clear communication of the quantitative outcomes. As obtained by calculations via various graphs and charts. Therefore, the user does not need to pay much attention to the financial model’s inner workings.

The E-Commerce Financial Model was prepared for one of our clients, who is a serial entrepreneur who has invested in multiple businesses. Now he was willing to invest in an e-commerce platform through foreign investment. This platform is a niche market, as he only focused on a specific product. This case study shows how we served and fulfilled our client’s requirements. For more information, click here E-Commerce Financial Model .

Testimonial

We aim to provide services that satisfy customer needs, and expectations are essential for building a positive reputation and acquiring loyal customers. Therefore, gathering customer feedback to evaluate the product’s performance and improve it accordingly is always good. The E-commerce Excel financial model testimonial can be seen below.

Walk-Through Video of E-Commerce Excel Financial Model

The following video will give you an overview of the different components of the financial model and will help you understand it’s working.

This Product includes one Excel file.

13 reviews for e-commerce excel financial model template.

Marielle – April 19, 2023

I recently purchased the E-commerce Excel Financial Model Template and I am incredibly impressed with its benefits. The seamless integration and visualization tools make it easy to understand my financial data. I highly recommend it to any business owner looking to improve their financial management.

Bonnie – April 27, 2023

This E-commerce Financial Model Excel Template is a game-changer! Oak Business Consultants have made financial planning a breeze with this comprehensive and adaptable template. Inputting numbers is now effortless, and projections are accurate, making growth and profitability a reality. I love this model.

Kimberly White – May 2, 2023

The template’s simplicity and adaptability allowed me to estimate my ongoing expenses, sales revenue, and investment requirements accurately. The 5-year financial projection plan was comprehensive and easy to understand.Highly recommended!

Howard Wells – May 20, 2023

Thank you, Oak Business Consultants, for the E-commerce Excel Financial Model Template. The 5-year projection plan is incredibly insightful and allows me to estimate expenses and revenue effortlessly. This template is user-friendly, making financial planning a smooth process. I highly recommend it to anyone looking for a comprehensive financial planning tool.

Daniel Grant – June 28, 2023

As a small business owner, I have been struggling to manage my finances effectively, and your template has been a game-changer for me. I would highly recommend it to anyone looking to manage their finances more effectively.

Francis Armstrong – July 2, 2023

This helped me to better plan my marketing budget and prioritize my marketing activities.I would highly recommended it to anyone looking to manage their finances more effectively.

Bianca – August 18, 2023

It has allowed me to efficiently plan and manage my resources for my e-commerce business, enabling me to target a wider range of customers and increase my profits.I highly recommended it to others in the industry.

Robert Wilson – September 14, 2023

The template is not only user-friendly but also incredibly comprehensive, providing me with a 5-year financial projection plan that accurately tracked growth and profitability. I highly recommended it to anyone looking to manage their finances more effectively.

Cynthia – September 21, 2023

I couldn’t be happier with the E-commerce Financial Model Excel Template from Oak Business Consultants. This user-friendly tool has helped me streamline my financial planning process and make accurate projections. The ability to estimate ongoing expenses and revenue has been a game-changer for my business. Thank you for providing such an incredible resource!

Ronald Flores – October 2, 2023

I recently used Oak Business Consultants’ E-commerce Excel Financial Model Template, and it exceeded my expectations! The template is straightforward to use, and inputting numbers is a breeze.

Vicky – October 7, 2023

I was able to estimate my ongoing operating expenses, monthly sales revenue, startup investment requirements, and inventory with ease. The template is very user-friendly, and there is no need for intricate calculations as I only had to input the numbers, and it generated the results.

Steven Garcia – October 22, 2023

I don’t have to worry about complicated calculations or formulas – all I have to do is input my numbers, and the template takes care of the rest. It’s a real time-saver and has given me much more confidence in my financial planning.

Alison – November 16, 2023

I am very satisfied with your E-commerce Excel Financial Model Template. It has made financial planning for my e-commerce business much more efficient, and I highly recommend it to others in the industry.

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Frequently Asked Questions About Our Financial model

An Oak Business Consultants Provides Various Financial Model Templates; each industry model has unique revenue and input assumptions based on the industry nature and operation requirement. We have dug into almost every industry and have built 100+ models for every specific niche market.

For Example; a website has a general base model for e-commerce business and several other businesses that come under the E-commerce industry like Online Clothing Business and Online Toy Store, etc.

The pre-built financial models are made to help an entrepreneur, by giving them financial projections for their business. These models provide a prebuilt detail and structure to those who have a similar business revenue model as already available on the website. However, if you have a business model which is unique and have several different revenue streams. Therefore, you need Buy Customization Plans financial model services where you can avail of modeling services as per your business nature and operation requirements. 

All pre-built models are Comprehensive and dynamic, designed by expert professionals by considering all the elements any business requires while computing the financial feasibility of the business. The financial model template will provide the assistance to compute the startup summary, detailed monthly and yearly profit and loss statement, balance sheet, cash flow Analysis, and Break-Even Output summary. The template also has project evaluation reports and diagnostic sheets which will allow you to determine the company’s performance in a specified period of time. Moreover, a visual representation of these reports is compiled on a dashboard to make a convenient report overview for the user.

The models will be in Microsoft Excel file format, and they are immediately available for download after making the purchase. A model can redownload at any time in the future from the same account.

The optimal way to use the model is to familiarize yourself first with how the model is linked and structured. There are already detailed instructions on howdetailed how to use the description mentioned under each product profile.

Moreover, then start with the input sheet with the most important assumptions, and start filling in the inputs as per your business information which is clearly labeled and formatted in a pink color cell. For Example; If your region tax rate is 25% so fill it under the tax field, which is already highlighted so then a model will automatically compute all related calculations. The same procedure will go with all operating and variable cost sections, which are mentioned in the model.

Next comes the revenue-related input; then go through the inputs around growth rate, churn rate, prices, and cost of sales, etc. These inputs will be changed from industry to industry; however, the basic structure is the same.

So far, you’ll get basic forecast reports, and now it comes down to looking at the Summary and Key Reports sheet(s) to see if the estimation makes logic: net income, gross margin and net cash flow, etc. Refine and iterates the inputs until you get a final result that makes sense for your business and your industry.

The Financial models are in xls. File format. We would recommend to use Excel or Google Sheets to develop and edit financial models. In practice, We use Excel to build and edit models and Google Sheets to share with clients. Because Excel is usually a faster software for building and designing with so many features, however, Google Sheets can make it convenient for sharing models with the user.

Our models can be used in both Excel and Google Sheets interchangeably; simply upload the Microsoft Excel model template into Google Sheets, and everything will be ready to go.

Undoubtedly Yes! All formulas’ cells and sheets are completely editable and open. Therefore, you can edit anything as per your requirement. But, you must need to consider the cell linkage first before making any change.

How to Edit the Mode? All peach Areas are your INPUT CELLS. Please fill the PEACH AREA as per your Business situation. All WHITE and COLORED CELLS are CALCULATED and LINKED CELLS.

The Model is easy to use, dynamic and Transparent. We did not use complex formulas to build the Pre-built Financial Model or Financial Template.

Yes, We provide Half an Hour of free consultancy. We help you to explain

• The flow of Pre- Built Financial Model
• Explain Financial Terminology
• Explain How the Pre-built Financial Model work.

You can fix a meeting time with our Expert Financial Consultant and avail yourself of this opportunity to have one to one call with him/her.

Frequently Asked Questions About Our Business Plan

Oak Business Consultant can easily accommodate any industry and already has 100+ Pre Built Business Plan samples that help you along the way. Whether you’re a small or mid-sized business, freelancer, or literally any industry sector from tech to real estate to salon and restaurant. We do extensive research before writing a business plan so that each business plan is quite different from another according to its business nature and operation requirements.

At Oak Business Consultant, we ensure that each and every business plan is customized for every industry. Such as;

• Real Estate  
• Education ,
• Entertainment etc.

Our team of experienced consultants and business analysts does not only ensures high-quality templates but also provides business consulting services to enhance your idea. However, these Pre Built Business Plan Templates are general. You will require our customized plan services and if your business idea is unique and generates revenue from various different streams.

Apart from the general pre-built business plan template, we provide three kinds of business plan customized services and Each plan package offers a variety of services based on its price.  

• Comprehensive

For Example in Basic Plan, a 10 to 15 pages business plan with a three-year financial model, completely customized according to your business nature and idea. However, in the Comprehensive package, the packages will be based on 30 to 35 pages with 5 Years of financial analysis.

We have several business planning packages. Each package is developed keeping in mind the scale of the business industry and the purpose of the business plan. We provide extremely competitive and affordable pricing for business plans.

If you need help with choosing the right package please feel free to reach one of our consultants. We are available here to support your queries.

https://oakbusinessconsultant.com/contact-us/

The average venture capital company receives several business plans every day and they only invest in a handful of 1%. You need such a comprehensive and deal proven business plan to capture investment attention. Oak Business Consultant Provides you a dynamic business plan which not only jotted down your ideas into a well-structured format but also provides all essential market and financial analysis which would be eye-captured information to the investor.

We work with minimal inputs. We only require the basic information in the brainstorming and developing process. The basic questionnaire involves Brand Name, a Brief Description of the company and your Idea, Target you will earn your revenue? and Why do you think people would need your products/services? and What is the range of initial investment you are looking at? And what plans for your company? These questions will ask as a starting point for your project. 

We always encourage our clients to share other information related to their future operations that might have. In case more information is required, our team will contact you.

We work in a collaborative manner via phase to phase communication approach. We acknowledge that you would know your business idea better than anyone. We bring along years of experience and industry best consultants to help you enhance your idea into a venture.

We work in a phased manner. Every interim deliverable related to the business plan will be sent to you for review. We acknowledge that you would know your business idea better than anyone So that We would encourage you to go through the drafts and give us your feedback. Our consultants will have a discussion on your review comments. On the basis of the discussion, we will modify the drafts. For every phase, we will take a maximum of two update requests of each phase into consideration. We would request you to give us a complete and specific set of feedback.

The business plan template design would be a part of the package. The draft version would be written in a normal word document; however, once a consultant is done with the content. A non-designed business plan goes into the in-house graphic team that turns the non-designed version into an aesthetically appealing template by considering the brand color theme and industry nature.

Frequently Asked Questions About Our Pitch Deck

Once your order is finalized, you can access a download link for your files directly from your dashboard.

To retrieve your document, simply proceed to your dashboard and download the provided PDF document.

Yes, you will need to register for a complimentary Canva account or log in to your existing Canva account to engage with the template.

Open the PDF you downloaded and select the highlighted LINK (mentioned on the last page) within it. This link will redirect you to your specific Canva template.

Absolutely! Within Canva, you are free to adjust colors, fonts, images, and other elements to ensure the design matches your branding specifications.

After you have finished customizing your design, you can download it from Canva and showcase it on your preferred social media platform.

Yes, Indeed! Our Team has developed more than +1000 Financial Models on different industries and sectors that have closed $100M in deals and investment for companies.

Check out our Financial Model Library and have more 1000+ Financial models available here . 

Also check out our Customize Financial Model services plans here .

Yes, Indeed! Our Team has developed more than +500 Business Plan on different industries and sectors that have closed $100M in deals and investment for companies.

Check out our Business Plan Templates library more +500 Business Plan available here.

Also check out our Customize Business Plan services packages here .

Frequently Asked Questions About Our Market Research report

We offer three variations: Basic, Advanced, and Comprehensive.

Basic includes a PDF report; Advanced adds Excel files; Comprehensive includes PDF, Excel, and PowerPoint.

Yes, we offer a 7-day complimentary consultation post-purchase.

Reports are for single-user only and not for commercial sharing.

Data is up-to-date as of the report’s publication.

Digital reports are delivered instantly; customized reports may vary as per the requirements.

We offer ongoing support for any post-purchase inquiries. You can contact by email [email protected] or book a meeting with https://calendly.com/oakbusinessconsultant/30min

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Voices of Victory: Client Testimonials of Triumph

Dana Todd Founder & CEO

Services: Accounting and Bookkeeping Services

Industry: Fashion Clothing Store

It is my pleasure to recommend Oak’s bookkeeping services to anyone, as I have been using them for many years, and I believe they are genuine and really know their stuff.

Andrina Founder

Services: CFO Services , Market Research

Industry: Beauty Products and Manufacturing

No amount of praise can do justice to the quality of Sadaf’s CFO services. Her dedication to her clients is unparalleled. I have trusted her with two complicated accounts, and she handled everything with a professional attitude and without making any errors.

Denver Maloney CEO

Industry: Healthcare

It is a pleasure to work with the Oak Team, particularly Sadaf. As a result of her partnership with me, I was able to gain a better understanding of financial decisions. For my CFO needs, I fully trust Oak!

Lars Narfeldt COO

Services: Investor-Ready Document Services

Industry: Real Estate

This was our first time working together, but it was so easy to get started and Sadaf quickly understood our targets and accommodated the way we work. She was extremely patient with our continuous change in deliverables, worked hard to meet our expectations and often suggested how we could improve our work and make the project more efficient. Well skilled in her profession and an absolute pleasure to work with.

Emma Sánchez Andrade Smith Co-Founder

Services: Financial Model , Financial Forecasting , Pitch Deck & Market Research

Industry: Fintech

Sadaf was above & beyond what we could’ve asked for! I will certainly hire her again, and will recommend her to anyone I can! Her and her team’s quality of work is excellent, and she gets things done very quickly. She is very engaging, and responsive, there for our every beckon call. She spent nearly an hour on a phone call with us to go over the numbers and helped us brainstorm some new numbers when we needed them. Amazing, incredibly talented professional – you will be doing yourself a big favor if you hire her!! :)

Sufian Chowdhury Founder & CEO

Services: Startup Saas Financial Model , Market Research

Industry: SaaS

Thanks so much for working so hard on this project. Looking forward to working on many more projects with you and your team!

Stephanie Skourti Co-Founder

Industry: Fashion E-store

There is no doubt that Oak is a game-changer. A unique combination of experience and expertise makes them the best in the business. They have helped me relieve a lot of stress and improved the stability of my business. Having a teammate to guide me through big financial decisions is truly a blessing.

Luisa Silva Co- Founder

Industry: Health Care

Sadaf and her team are really helpful and hardworking, would recommend them for any concrete tasks you may need help with in your organization.

Lalit Vidhani Consultant

Services: Financial Model , Business Plan , Pitch Deck & Market Research

Industry: Blockchain

Excellent and professional approach and I am happy with the results. The working with team Oak Consultant was wonderful and all assignments were completed with lot of energy and professionalism by members of the team.

Stacey Powell CEO

Services: Cash Flow Analysis Tool

Industry: Consulting Firm

Sadaf and her team have excellent excel spreadsheet skills. My client provided a rather complicated set of accounting reports that needed to be integrated into a spreadsheet format I had, but I didn’t have time to do it myself. With very limited instructions, Sadaf and her team successfully completed the integration and improved upon my spreadsheet with pivot tables and graphs. Will definitely keep her for future financial analysis and spreadsheet work.

Sabeen Ali Founder

Industry: Information Technology Company

Oak bookkeeping services have been a great help. This company has a high level of professionalism, friendliness, and positivity! The service they provide is excellent, and I highly recommend them.

Ramin Heydari CEO & President

Industry: Telecom

Oak provides exceptional accounting services. You’ll find that they offer a much wider range of knowledge than your average accountant, making them a valuable asset to your company. Highly recommended!!!

Ecommerce Financial Model Excel Template

All-in-one financial planning tool in Excel. Feasibility study & budget for SaaS startups. Ready to present financial projections. No installation needed.

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TEMPLATE DESCRIPTION

Choosing the right business model for your online business includes a lot of factors. And so, our Ecommerce Financial Model Excel Template will be highly useful for you to make your projections and budget planning for your startup.

In summary, using this file you can:

• Create financial projections for up to 10 years and test them using a range of assumptions;
• Test various business models: using market places, developing your own digital store, or combining both approaches;
• Account for conventional sale of goods and services, as well as for the sale of digital products using the subscription model;
• Take into account seasonal changes and year-to-year fluctuations of demand;
• Calculate and compare the projected performance of different lines of business, as well as market places with different fee schemes.

Simple, yet powerful, E-commerce Startup Financial Model in Excel offers a full range of the professional financial model tool.

Ecommerce & SaaS Financial Model Excel Template Features:

Basically, the file includes three main sections:

Firstly, please start working from the Dashboard. Because, here you will find the links to all parts of the model, as well as the settings and assumptions section.

Model Config section allows you to:

• Set the length of the Projection Period (from 2 to 10 years) by picking a relevant value from the dropdown list;
• Enter the Start Date of the project;
• Enter a code of the currency in which all monetary amounts will be displayed;
• Show or hide instructions by selecting the respective value from the dropdown list.

Dashboard Tables in Financial Model Excel Template

There are several tables here as well:

• Sales Channels table where you can put a list of the sales channels by different market places, as well as by your own website. In Ecommerce business each sale channel requires specific percentage fee per sale, fixed fee per sale, fee per listing and fixed fee per month. Needless to say, your own website will have no associated fees;
• A list of Business Lines that serves to categorize sales of goods and services;
• Sales Trend table allows you to make assumptions about how sales will grow over the years as your digital brand gets customer recognition and loyalty.

Moreover, two tables at the bottom of the Dashboard enable you to create lists of products:

• Subscription table will contain a list of digital product using a subscription model. So, it allows you to designate base monthly prices, retention rates and variable cost to the products;
• Goods and Services table will contain a list of both physical goods and services using the conventional selling model.

Lastly, there are two sections allowing you to make sales projections:

• Sales Projections section will make sales projections for the conventional sale of both goods and services, and
• Subscription Projections sections to make projections of sales that use a subscription model. Also, you can select SaaS as a business line here.

Sales Projections

If you’re going to sell goods or services using conventional selling model, in Sales Projections section, fill in Sales table with the following information:

– Names of products ; E-commerce business models are suitable for a wide range of products and services including:

• Physical products: clothing, shoes, home goods, etc.
• Digital products: software as a service, e-courses, e-books, etc.
• Services: consulting services, home cleaning, etc.

– Marketplaces (either third-parties or your own website) : Not all marketplaces are equal though. Some charge higher percentage of sales as a commission. While others rely mostly on fixed monthly fees or on fee per listings, and yet others combine several fee schemes.

– For each month of the year, expected average number of products sold.

Furthermore, Sales Projections will be calculated automatically. Monthly sales numbers will be found as product of the month-specific expected average number and year-specific percentage trend value in the Dashboard of Ecommerce Financial Model.

If you expect that product prices will increase over time, enter a respective increase rate along with its frequency into Price Increase fields. Price Evolution table will contain actual prices adjusted for a time-related price increase.

Sales revenues from all products will be calculated along with respective marketplace commissions and variable costs (costs of goods and services sold).

Subscription Projections of an Ecommerce Financial Model

Again, if you intend to receive subscription revenue from digital products, in Subscription Projections sections fill in Acquired Subscriptions table. Besides, for each combination of the product and marketplace, you will input a number of subscriptions that you expect to obtain in respective months.

In general, the projections of lost and retained subscriptions will be ready automatically according to the assumptions that you have entered in the Dashboard.

You can adjust prices and cost of digital subscription products if you expect they will increase over time. Marketplaces normally charge commissions each time the sale occurs for products and services. However when it comes to digital subscription products in ecommerce business, only their initial subscription will involve marketplace commission per sale.

Also, subsequent recurring sales can occur outside of the marketplace, thus avoiding commission expense. However, a marketplace can charge a fee per listing payable irrespective of whether sales take place, or not, as long as digital products are listed on the platform.

Then, you will enter the expected salary and other fixed costs in the Fixed Costs section.

Fixed Costs

Equally important, start here from the Staff table. Enter names of employee positions. For employees whose jobs cannot be directly attributed to either business line, leave this field blank. Oy you may enter ‘Non-Specified’ item (to the same effect). It will allow you to calculate profit margins separately for each business line.

Other Monthly Expenses table follows the same logic: enter the names of expense items into the list, along with respective groups of income lines. Then enter expected monthly amounts of expenses for each projected month.

In particular, it is reasonable to expect that expenses will increase over time. For this reason, here you can enter the expected increase rates and frequencies into Salary Increase and Expenses Increase fields. Time-adjusted amounts of wages/salaries and other fixed expenses will be calculated for each month of the projected period in this ecommerce financial model template in Excel.

Startup Costs

Last, but not least step will be entering your startup costs into the respective section. The usefulness of the model will depend on the degree of accuracy in estimating the costs for your e-commerce business.

Report Outputs

Finally, as you have entered all necessary data, go to the reports which are available from the Dashboard section. The Ecommerce Financial Model contains the following reports:

• Financial statements (Monthly & Yearly) including Income statement, Balance sheet and also Cash flow statement;
• Profit (EBITDA) report presenting breakdowns of income and expenses by lines of income;
• Breakeven reports giving you an idea of when you are going to recover your initial investments;
• NPV&IRR Calculation, presenting estimations of important investment metrics;
• Net revenue report displaying revenues, after deducting market place commissions, for each product and business line;
• Moreover, another net revenue report by market places displaying revenues, after deducting market place commissions, for each product and market place;
• Sales breakdown report displaying, for each business line, expected numbers of products sold along with prices and gross revenue amounts;
• Furthermore, sales breakdown report by market places displaying, for each market place, expected numbers of products sold along with prices and gross revenue amounts;

Gross profit report for each income line, and overall;

• Firstly, gross profit breakdown report displaying, for each business line, profit margin after deducting the variable cost and fixed cost associated with the respective business line;
• Secondly, by market places displaying, for each market place, profit margin after deducting variable cost;
• Lastly, subscription breakdown reports showing numbers of acquired, lost and retained subscriptions.

Ecommerce Financial Model Features Summary:

• Perform financial study for Ecommerce and SaaS
• Works both on Mac and Windows
• No installation needed, ready to use.
• Professional design and ready to present
• Innovative reporting system
• Financial Statements
• On Sheet Instructions
• White Label
• Print-Ready
• Compatible with Excel 2010 and later versions

Ecommerce Financial Model is a ready-to-use Excel Template and provided as-is. If you need customization on your reports or need more complex templates, please refer to our custom services .

SOMEKA FINANCIAL MODELS COLLECTION

Product video.

Watch the video below to see the template in action! Presentation also includes usage notes, explanations and tips & tricks about the template.

USER REVIEWS & COMMENTS

8 reviews for ecommerce financial model excel template.

Alvin Rafilou – February 6, 2023

Thanks for preparing a trial version, template works smoothly with nice design.

Mohemmed – September 22, 2022

Hi Someka, I want to add my own logo to template, can u please help?

Someka – September 23, 2022

Hello there, After you unlock the sheet, just right-click on the logo and select “Cut” and then add your own logo. You can check this link for a more detailed guide.

Tina Mohebi – April 11, 2021

I want to change the prices monthly, how I can do it?

Someka – April 12, 2021

Hi, you can add or change when your prices change. Use price evaluation to change prices monthly, quarterly, or even annually. If you have other questions, please contact us: at [email protected]

Liza – November 27, 2020

Hello, can I use this in google sheets too?

Someka – November 28, 2020

Hi Liza, for now, this template is just available for Excel and you can not use it on Google Sheets. But in a near feature, we will develop the Google Sheets version of this template too. We will keep you posted about the latest news too.

Octavio – August 22, 2020

Awesome work. Congrats I just have started my e-commerce startup and definitely needed this. Thanks guys!

Rosario Amarille Miranda – May 16, 2020

Pat – March 4, 2020

It’s a very beautiful work. I work in finance ,and even I am blown away by the simplicity of this model. The web is getting wrapped by complex formulas and meaningless graphs. End of the day this is what a model should do.

Someka – March 5, 2020

Hello Pat. We’re so glad you liked the template. Sometimes people overcomplicate things and get distracted from the core concepts! Thanks for letting us know!

amina – January 28, 2020

Hey, just wanted to say thank you for the material here and on youtube. Love that everything is step-by-step and more efficient than I read text book by myself. Very easy to follow!!

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