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Journalism & Mass Communications Theses and Dissertations

Theses/dissertations from 2023 2023.

The Impact of Follower-Influencer Relationship Stages on Consumers’ Perceptions and Behavioral Intentions in the Context of Influencer Marketing , Khalid Obaid Alharbi

The Effect of Social Media (Instagram) Use Patterns on The Cultural and Athletic Identity of Black Female Collegiate Athletes’ Body Image Dissatisfaction , Shelbretta Kar’Anna Ball

Contextualizing Search: An Analysis of the Impacts of Construal Level Theory, Mood, and Product Type on Search Engine Activity , Jackson Everitt Carter

Words Evaporate, the Images Remain: Testing Visual Warnings in the Context of Intentions to Vape Among U.S. Adults as an Expansion of the Theory of Planned Behavior (TPB) , Carl Arland Ciccarelli

Risk Propensity in Journalists: An Analysis of Journalists’ Personality Traits and How They Direct Behavior in the Field , Ellen Katherine Dunn

Online Information-Seeking and Cancer Screening Intention: An Analysis of the Health Information National Trends Survey 2022 , Rachel Aileen Ford

Always on Display: South Carolina Civil Rights Lawyer Matthew J. Perry Jr. Expanding the Civil Sphere Through the Courts and the News Media, 1954-1963 , Christopher G. Frear

Exploring the Agenda-Setting Dynamics Between Traditional Newspapers and Twitter During Mass Shooting Event , Yujin Heo

Extreme Persuasion: Analyzing Meaning Creation and Persuasive Strategies Within Extreme Discourse on Alternative Social Media , Naomi Kathryn Lawrence

Framing Police Brutality: An Analysis of Newspaper Coverage of Walter Scott’s Murder , Shamira S. McCray

Understanding Podcast Advertising Processing and Outcomes: An Analysis of Podcast Ad Types, Message Types, and Media Context on Consumer Responses , Colin Piacentine

The Unsung Heroes for Intercollegiate Athletics: Examining the Dialogic Principles of Communication in Community College Athletic Departments , Matthew Alan Stilwell

Exploring Trustworthiness Issues About Disaster-related Information Generated by Artificial Intelligence , Xin Tao

Theses/Dissertations from 2022 2022

The Effect of Emotional Intensity, Arousal, and Valence On Online Video Ad Sharing , Chang Won Choi

“Power, Poison, Pain & Joy”: Applying a Critical Race Conceptual Model of Implicit Racial Bias to Narratives Framing Blackness in Black Sports Columns, Black Music, and Black Journalism , Christina Lauren Myers

Gatekeeping Blackness: Roles, Relationships, and Pressures of Black Television Journalists at a Time of Racial Reckoning , Denetra Walker

The Binge Viewing Index: Creating and Testing a New Measure , Larry J. Webster Jr.

Theses/Dissertations from 2021 2021

Portion of Profit Donations: CSR as Public Relations Strategy and its Relationships with Trust and Purchase Intentions , Branden Dylan Cameron Birmingham

The Role of Sexting in the Development of Romantic Relationships , Max Bretscher

Let’s Be Friends: Examining Consumer Brand Relationships Through the Lens Of Brand Personality, Engagement, and Reciprocal Altruism , Daniel D. Haun

Go with The Flow: Testing the Effects of Emotional Flow on Psychophysiological, Attitudinal, and Behavioral Changes , Chris R. Noland

Brand New: How Visual Context Shapes Initial Response To Logos and Corporate Visual Identity Systems , Robert A. Wertz

Inoculating the Public Against Misinformation: Testing The Effectiveness of “Pre-bunking” Techniques in the Context of Mental Illness and Violence , Nanlan Zhang

Theses/Dissertations from 2020 2020

Gun Violence and Advocacy Communication , Minhee Choi

The Role of Third-person Perceptions in Predicting the Public’s Support for Electronic Cigarette Advertising Regulations , Joon Kyoung Kim

Conservative Media’s Coverage of Coronavirus on YouTube: A Qualitative Analysis of Media Effects on Consumers , Michael J. Layer

Theses/Dissertations from 2019 2019

Problem Chain Recognition Effect and CSR Communication: Examining the Impact of Issue Salience and Proximity on Environmental Communication Behaviors , Nandini Bhalla

The Games Behind the Scenes: Newspaper Framing of Female African American Olympic Athletes , Martin Reece Funderburk

Effectiveness of a Brand’s Paid, Owned, and Earned Media in a Social Media Environment , Anan Wan

Providing Prevention Education About Child Sexual Abuse to Parents: Testing Media Effects on Knowledge, Behavioral Intentions and Outcomes , Jane Long Weatherred

Theses/Dissertations from 2018 2018

Creating an Online Social Movement in Socially Conservative Societies: A Case Study of Manshoor Blog Using Frame Alignment Process , Noura Abdullah Al-Duaijani

How S. C. Daily Newspapers Framed the Removal of the Confederate Flag from the State House Grounds in 2015 Through Letters to the Editor and Editorials , Thomas Craig Anderson

Breaking The Silence: Extending Theory To Address The Underutilization Of Mental Health Services Among Chinese Immigrants In The United States , Jo-Yun Queenie Li

Fandom In Politics: Scale Development And Validation , Won-Ki Moon

Fatal Force: A Conversation With Journalists Who Cover Deadly, Highly-Publicized Police Shootings , Denetra Walker

Domestic Extension Of Public Diplomacy: Media Competition For Credibility, Dependency And Activation Of Publics , Yicheng Zhu

Theses/Dissertations from 2017 2017

Hydraulic Fracturing In the United States: A Framing Analysis , Kenneth Stephen Cardell Jr.

Network vs. Netflix: A Comparative Content Analysis of Demographics Across Prime-Time Television and Netflix Original Programming , James Corfield

Framing Marijuana: A Study of How us Newspapers Frame Marijuana Legalization Stories and Framing Effects of Marijuana Stories , Hwalbin Kim

The Allure of Isis: Examining the Underlying Mechanisms that Helped the Islamic State in Iraq and Syria , Alexander Luchsinger

International Twitter Comments About 2016 U.S. Presidential Candidates Trump And Clinton: Agenda-Building Analysis In The U.S., U.K., Brazil, Russia, India and China , Jane O’Boyle

Is That Online Review Fake News? How Sponsorship Disclosure Influences Reader Credibility , Mark W. Tatge

Theses/Dissertations from 2016 2016

Measuring Strategic Communications , Jeffrey A. Ranta

Public Perceptions Of Genetically Modified Food On Social Media: A Content Analysis Of Youtube Comments On Videos , Nanlan Zhang

Toward A Situational Technology Acceptance Model: Combining the Situational Theory of Problem Solving and Technology Acceptance Model to Promote Mobile Donations for Nonprofit Organizations , Yue Zheng

Theses/Dissertations from 2015 2015

Promoting HPV Vaccination for Male Young Adults: Effects of Social Influence , Wan Chi Leung

Redneckaissance: Honey Boo Boo, Tumblr, and the Stereotype of Poor White Trash , Ashley F. Miller

Theses/Dissertations from 2014 2014

Conflicted Union: Culture, Economics and European Union Media Policy , Daphney Pernola Barr

Beating Down the Fear: The Civil Sphere and Political Change in South Carolina, 1940-1962 , Sid Bedingfield

The State v. Perry: Comparative Newspaper Coverage of South Carolina's Most Prominent Civil Rights Lawyer , Christopher G. Frear

(MASCOT) NATION: EXAMINING UNIVERSITY ENGAGEMENT ON COLLEGE FOOTBALL TEAMS’ FACEBOOK PAGES , Matthew J. Haught

Innovation Among Georgian Journalism Educators: A Network Analysis Perspective , Ana Keshelashvili

Emotional Bond between the Creator and the Avatar: Changes in Behavioral Intentions to Engage in Alcohol-Related Traffic Risk Behaviors , Hokyung Kim

Handcuffing Speech: Federal Fraud Statutes and the Criminalization of Advertising , Carmen Maye

Social Movements, Media, and Democratization in Georgia , Maia Mikashavidze

Am I in Danger? : Predictors and Behavioral Outcomes of Public Perception of Risk Associated with Food Hazards , Sang-Hwa Oh

Parental Mediation of Adolescent Movie Viewing , Larry James Webster Jr.

Theses/Dissertations from 2013 2013

Political Advertising In Kuwait - A Functional Discourse Analysis , Jasem Alqaseer

The Westernization of Advertisements Published In Kuwaiti Newspapers From 1992 to 2012; A Content Analysis , Farah Taleb Alrefai

What Can Reader Comments to News Online Contribute to Engagement and Interactivity? A Quantitative Approach , Brett A. Borton

Exploring a paradigm shift: The New York Times' framing of sub-Saharan Africa in stories of conflict, war and development during the Cold War and post-Cold War eras, 1945-2009 , Zadok Opero Ekimwere

Mental Health On Youtube: Exploring the Potential of Interactive Media to Change Knowledge, Attitudes and Behaviors About Mental Health , Caroline Belser Foster

That's News to Me: An Exploratory Study of the Uses and Gratifications of Current Events On Social Media of 18-24 Year-Olds , John Vincent Karlis

Making Stewardship Meaningful For Nonprofits: Stakeholder Motivations, Attitudes, Loyalty and Behaviors , Geah N. Pressgrove

An Alternative Path: The Intellectual Legacy of James W. Carey , Matthew Ross

The Corporation in the Marketplace of Ideas: The Law and Economics of Corporate Political Speech , Matthew W. Telleen

Child Sexual Abuse In the Media: Is Institutional Failure to Blame? , Jane Long Weatherred

Theses/Dissertations from 2012 2012

The Relationship Between Facebook Use and Religiosity Among Emerging Adults , Heidi D. Campbell

Attribute Agenda Setting, Attribtue Priming, and The Public's Evaluation of Genetically Modified (GM) Food in South Korea , Soo Yun Kim

What's Mine is Yours: An Exploratory Study of Attitudes and Conceptions About Online Personal Privacy In the Socialist Republic of Vietnam , Patrick Sharbaugh

Theses/Dissertations from 2011 2011

How Journalists Perceive Internal and External Influence: A Qualitative Assessment of Local Television Reporters' Ethical Decision-Making , Beth Eckard Concepcion

Collective Memory of the War In Iraq: An Analysis of Letters to the Editor and Public Opinion Polls, 2003-2008 , Lisa Cash Luedeman

A Framing Analysis and Model of Barack Obama in Political Cartoons , Anthony Palmer

Theses/Dissertations from 2010 2010

Breaking Down the Fear' -- John H. Mccray, Accommodationism and theFraming of the Civil Rights Struggle in South Carolina, 1940-1948 , Sid Bedingfield

Do You See What I See?: A Comparative Content Analysis of Iraq War Photographs As Published In the New York Times and the Tehran Times , Garen Cansler

Exploring Intention to Adopt Mobile Tv Services In the U.S.: Toward A New Model With Cognitive-Based and Emotional-Based Constructs , Seoyoon Choi

Media Representations and Implications For Collective Memory: A Grounded Theory Analysis of TV News Broadcasts of Hillary Clinton From 1993-2008 , Mary Elizabeth McLaughlin

Resonance and Elaboration: the Framing Effect of Chinese Product Safety Issue Coverage , Ji Pan

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Home > FACULTIES > Information & Media Studies (FIMS) > MEDIASTUDIES-ETD

Media Studies Theses and Dissertations

This collection contains theses and dissertations from the Department of Media Studies, collected from the Scholarship@Western Electronic Thesis and Dissertation Repository

Theses/Dissertations from 2024 2024

Networks of Resistance: A Regional Analysis of Extractive Conflicts in Central America , Giada Ferrucci

Arts-Informed Storytelling: How Arts-Informed Research was Used with Six Indigenous Peoples in London, Ont. , Percy Sherwood

Theses/Dissertations from 2023 2023

Witnessing Conspiracy Theories: Developing an Intersectional Approach to Conspiracy Theory Research , David Guignion

Canadians Redefining R&B: The Online Marketing of Drake, Justin Bieber, and Jessie Reyez , Amara Pope Ms.

Theses/Dissertations from 2022 2022

Instagram Influencers and their Youngest Female Followers , Amanda Jenkins

A descriptive analysis of sport nationalism, digital media, and fandom to launch the Canadian Premier League , Farzan Mirzazadeh

Influencer Engagement Pods and the Struggle Over Measure in Instagram Platform Labour , Victoria J. O'Meara

Radiant Dreams and Nuclear Nightmares: Japanese Resistance Narratives and American Intervention in Postwar Speculative Popular Culture , Aidan J. Warlow

Theses/Dissertations from 2021 2021

More barriers than solutions: Women’s experiences of support with online abuse , Chandell E. Gosse

Heavy Metal Fundraisers: Entrepreneurial Recording Artists in Platform Capitalism , Jason Netherton

Theses/Dissertations from 2019 2019

Resistant Vulnerability in The Marvel Cinematic Universe's Captain America , Kristen Allison

Unwrapping the Toronto Christmas Market: An Examination of Tradition and Nostalgia in a Socially Constructed Space , Lydia J. Gibson

Trauma, Creativity, And Bearing Witness Through Art: Marian Kołodziej's Labyrinth , Alyssa Logie

Appropriating Play: Examining Twitch.tv as a Commercial Platform , Charlotte Panneton

Dead Men Walking: An Analysis of Working-Class Masculinity in Post-2008 Hollywood Film , Ryan Schroeder

Glocalization in China: An Analysis of Coca-Cola’s Brand Co-Creation Process with Consumers in China , Yinuo Shi

Critiquing the New Autonomy of Immaterial Labour: An Analysis of Work in the Artificial Intelligence Industry , James Steinhoff

Watching and Working Through: Navigating Non-being in Television Storytelling , Tiara Lalita Sukhan

Theses/Dissertations from 2018 2018

Hone the Means of Production: Craft Antagonism and Domination in the Journalistic Labour Process of Freelance Writers , Robert Bertuzzi

Invisible Labour: Support-Service Workers in India’s Information Technology Industry , Indranil Chakraborty

Exhibiting Human Rights: Making the Means of Dignity Visible , Amy J. Freier

Industrial Stagecraft: Tooling and Cultural Production , Jennifer A. Hambleton

Cultural Hybridity in the Contemporary Korean Popular Culture through the Practice of Genre Transformation , Kyunghee Kim

Theses/Dissertations from 2017 2017

Regarding Aid: The photographic situation of humanitarianism , Sonya de Laat

The Representation of the Canadian Government’s Warrantless Domestic Collection of Metadata in the Canadian Print News Media , Alan Del Pino

(Not) One of the Boys: A Case Study of Female Detectives on HBO , Darcy Griffin

Pitching the Feminist Voice: A Critique of Contemporary Consumer Feminism , Kate Hoad-Reddick

Local-Global Tensions: Professional Experience, Role Perceptions and Image Production of Afghan Photojournalists Working for a Global Audience , Saumava Mitra

A place for locative media: A theoretical framework for assessing locative media use in urban environments , Darryl A. Pieber

Mapping the Arab Diaspora: Examining Placelessness and Memory in Arab Art , Shahad Rashid

Settler Colonial Ways of Seeing: Documentary Governance of Indigenous Life in Canada and its Disruption , Danielle Taschereau Mamers

Theses/Dissertations from 2016 2016

Finding Your Way: Navigating Online News and Opinions , Charlotte Britten

Law and Abuse: Representations of Intimate Partner Homicide in Law Procedural Dramas , Jaime A. Campbell

Creative Management: Disciplining the Neoliberal Worker , Trent Cruz

No hay Sólo un Idioma, No hay Sólo una Voz: A Revisionist History of Chicana/os and Latina/os in Punk , Richard C. Davila

Shifting Temporalities: The Construction of Flexible Subjectivities through Part-time Retail Workers’ Use of Smartphone Technology , Jessica Fanning

Becoming Sonic: Ambient Poetics and the Ecology of Listening in Four Militant Sound Investigations , David C. Jackson

Capital's Media: The Physical Conditions of Circulation , Atle Mikkola Kjøsen

On the Internet by Means of Popular Music: The Cases of Grimes and Childish Gambino , Kristopher R. K. Ohlendorf

Believing the News: Exploring How Young Canadians Make Decisions About Their News Consumption , Jessica Thom

Theses/Dissertations from 2015 2015

Narrative Epic and New Media: The Totalizing Spaces of Postmodernity in The Wire, Batman, and The Legend of Zelda , Luke Arnott

Canada: Multiculturalism, Religion, and Accommodation , Brittainy R. Bonnis

Navigating the Social Landscape: An Exploration of Social Networking Site Usage among Emerging Adults , Kristen Colbeck

Impassioned Objects And Seething Absences: The Olympics In Canada, National Identity and Consumer Culture , Estee Fresco

Satirical News and Political Subversiveness: A Critical Approach to The Daily Show and The Colbert Report , Roberto Leclerc

"When [S]He is Working [S]He is Not at Home": Challenging Assumptions About Remote Work , Eric Lohman

Heating Up the Debate: E-cigarettes and Instagram , Stephanie L. Ritter

Limitation to Innovation in the North American Console Video Game Industry 2001-2013: A Critical Analysis , Michael Schmalz

Happiest People Alive: An Analysis of Class and Gender in the Trinidad Carnival , Asha L. St. Bernard

Human-Machinic Assemblages: Technologies, Bodies, and the Recuperation of Social Reproduction in the Crisis Era , Elise D. Thorburn

Theses/Dissertations from 2014 2014

Evangelizing the ‘Gallery of the Future’: a Critical Analysis of the Google Art Project Narrative and its Political, Cultural and Technological Stakes , Alanna Bayer

Face Value: Beyond the Surface of Brand Philanthropy and the Cultural Production of the M.A.C AIDS Fund , Andrea Benoit

Cultivating Better Brains: Transhumanism and its Critics on the Ethics of Enhancement Via Brain-computer Interfacing , Matthew Devlin

Man Versus Food: An Analysis of 'Dude Food' Television and Public Health , Amy R. Eisner-Levine

Media Literacy and the English as a Second Language Curriculum: A Curricular Critique and Dreams for the Future , Clara R. Madrenas

Fantasizing Disability: Representation of loss and limitation in Popular Television and Film , Jeffrey M. Preston

(Un)Covering Suicide: The Changing Ethical Norms in Canadian Journalism , Gemma Richardson

Labours Of Love: Affect, Fan Labour, And The Monetization Of Fandom , Jennifer Spence

'What's in a List?' Cultural Techniques, Logistics, Poeisis , Liam Cole Young

Theses/Dissertations from 2013 2013

Distinguishing the 'Vanguard' from the 'Insipid': Exploring the Valorization of Mainstream Popular Music in Online Indie Music Criticism , Charles J. Blazevic

Anonymous: Polemics and Non-identity , Samuel Chiang

Manufacturing Legitimacy: A Critical Theory of Election News Coverage , Gabriel N. Elias

The Academic Grind: A Critique of Creative and Collaborative Discourses Between Digital Games Industries and Post-Secondary Education in Canada , Owen R. Livermore

We’re on This Road Together: The Changing Fan/Producer Relationship in Television as Demonstrated by Supernatural , Lisa Macklem

Brave New Wireless World: Mapping the Rise of Ubiquitous Connectivity from Myth to Market , Vincent R. Manzerolle

Promotional Ubiquitous Musics: New Identities and Emerging Markets in the Digitalizing Music Industry , Leslie Meier

Money, Morals, and Human Rights: Commercial Influences in the Marketing, Branding, and Fundraising of Amnesty International and Human Rights Watch , Danielle Morgan

If I Had a Hammer: An Archeology of Tactical Media From the Hootenanny to the People's Microphone , Henry Adam Svec

Theses/Dissertations from 2012 2012

Watching High School: Representing Disempowerment on Teen Drama Television , Sarah M. Baxter

Will Work For Free: Examining the Biopolitics of Unwaged Immaterial Labour , Brian A. Brown

Social Net-working: Exploring the Political Economy of the Online Social Network Industry , Craig Butosi

Watching the games: Critical media literacy and students’ abilities to identify and critique the politics of sports , Raúl J. Feliciano Ortiz

The Invisible Genocide: An Analysis of ABC, CBS, and NBC Television News Coverage of the 1994 Genocide in Rwanda. , Daniel C. Harvey

It's Complicated: Romantic Breakups and Their Aftermath on Facebook , Veronika A. Lukacs

Keeping Up with the Virtual Joneses: The Practices, Meanings, and Consequences of Consumption in Second Life , Jennifer M. Martin

The (m)Health Connection: An Examination of the Promise of Mobile Phones for HIV/AIDS Intervention in Sub-Saharan Africa , Trisha M. Phippard

Born Again Hard : Transgender Subjectivity in Paul Chadwick's Concrete , Justin Raymond

Communicating Crimes: Covering Gangs in Contemporary Canadian Journalism , Chris Richardson

Online Social Breast-Working: Representations of Breast Milk Sharing in the 21st Century , Cari L. Rotstein

Because I am Not Here, Selected Second Life-Based Art Case Studies. Subjectivity, Autoempathy and Virtual World Aesthetics , Francisco Gerardo Toledo Ramírez

Day of the Woman?: Feminism & Rape-Revenge Films , Kayley A. Viteo

Theses/Dissertations from 2011 2011

"Aren't They Keen?" Early Children's Food Advertising and the Emergence of the Brand-loyal Child Consumer , Kyle R. Asquith

Immediacy and Aesthetic Remediation in Television and Digital Media: Mass Media’s Challenge to the Democratization of Media Production , Michael S. Daubs

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Home > Humanities and Sciences > Communication Studies > Communication Studies ETDs

Communication Studies Theses, Dissertations, and Professional Papers

This collection includes theses, dissertations, and professional papers from the University of Montana Department of Communication Studies. Theses, dissertations, and professional papers from all University of Montana departments and programs may be searched here.

Theses/Dissertations from 2024 2024

The Role of Face Threats in Understanding Target’s Interpretation of a Tease , Shawn M. Deegan

RETROSPECTIVE AND INTERACTIVE ANALYSES OF PARENT-ADOLESCENT STORYTELLING ABOUT ALCOHOL , Kiersten Marie Falck

A CASE OF WATER: A RHETORICAL ANALYSIS OF THE LEGAL AND SOCIAL EFFECTS OF THE ARIZONA V. NAVAJO NATION SUPREME COURT CASE , Mykel Patrick Greene

To Revise Or Not To Revise: How Feedback Type, Interpersonal Liking, and Messenger Credibility Influence Revision , Rachel Jane Jensen

The National Football League's Problem , Marley R. Merchen

Menopause in The Public Sphere: The Consciousness-Raising Practices of Technical and Experiential Experts , Emma J. Murdock

Minimizing Toxicity and Maximizing Social Connection in Collegiate Esports Teams , Julia Kay Tonne

EXPLORING CROSS-CULTURAL COMMUNICATION STRATEGIES AND SOLUTIONS OF INTERNATIONAL STUDENTS IN ACADEMIC ENVIRONMENTS WITH CONSIDERATION TO COMMUNICATION ACCOMMODATION THEORY , Wendy K. Yeboah

Theses/Dissertations from 2023 2023

COMEDY, CAMARADERIE, AND CONFLICT: USING HUMOR TO DEFUSE DISPUTES AMONG FRIENDS , Sheena A. Bringa

Navigating Toxic Identities Within League of Legends , Jeremy Thomas Miner

Theses/Dissertations from 2022 2022

UNDERSTANDING MEDIA RICHNESS AND SOCIAL PRESENCE: EXPLORING THE IMPACTS OF MEDIA CHANNELS ON INDIVIDUALS’ LEVELS OF LONELINESS, WELL-BEING, AND BELONGING , Ashley M. Arsenault

CANCELING VS. #CANCEL CULTURE: AN ANALYSIS ON THE SURVEILLANCE AND DISCIPLINE OF SOCIAL MEDIA BEHAVIOR THROUGH COMPETING DISCOURSES OF POWER , Julia G. Bezio

DISTAL SIBLING GRIEF: EXPLORING EMOTIONAL AFFECT AND SALIENCE OF LISTENER BEHAVIORS IN STORIES OF SIBLING DEATH , Margaret C. Brock

Is Loss a Laughing Matter?: A Study of Humor Reactions and Benign Violation Theory in the Context of Grief. , Miranda B. Henrich

The Request Is Not Compatible: Competing Frames of Public Lands Discourse in the Lolo Peak Ski Resort Controversy , Philip A. Sharp

Patient Expectations, Satisfaction, and Provider Communication Within the Oncology Experience , Elizabeth Margaret Sholey

Psychological Safety at Amazon: A CCO Approach , Kathryn K. Zyskowski

Theses/Dissertations from 2021 2021

Discourse of Renewal: A Qualitative Analysis of the University of Montana’s COVID-19 Crisis Communication , Haley Renae Gabel

Activating Hope: How Functional Support Can Improve Hope in Unemployed Individuals , Rylee P. Walter

Theses/Dissertations from 2020 2020

THE HOME AS A SITE OF FAMILY COMMUNICATED NARRATIVE SENSE-MAKING: GRIEF, MEANING, AND IDENTITY THROUGH “CLEANING OUT THE CLOSET” , Kendyl A. Barney

CRISIS AS A CONSTANT: UNDERSTANDING THE COMMUNICATIVE ENACTMENT OF COMMUNITIES OF PRACTICE WITHIN THE EXTENSION DISASTER EDUCATION NETWORK (EDEN) , Danielle Maria Farley

FOSTERING COMMUNITIES OF PRACTICE IN COMPREHENSIVE SEX EDUCATION: EVALUATION AND RECOMMENDATIONS ON THE FOUNDATIONS TRAINING , Shanay L. Healy

Belonging for Dementia Caregivers , Sabrina Singh

Theses/Dissertations from 2019 2019

Making the Most of People We Do Not Like: Capitalizing on Negative Feedback , Christopher Edward Anderson

Understanding the Relationship Between Discursive Resources and Risk-Taking Behaviors in Outdoor Adventure Athletes , Mira Ione Cleveland

Service Failure Management in High-End Hospitality Resorts , Hunter A. Dietrich

Fear, Power, & Teeth (2007) , Olivia Hockenbroch

The climate change sublime: Leveraging the immense awe of the planetary threat of climate change , Sean D. Quartz

Theses/Dissertations from 2018 2018

The Relationship Between Memorable Messages and Identity Construction , Raphaela P. Barros Campbell

Wonder Woman: A Case Study for Critical Media Literacy , Adriana N. Fehrs

Curated Chaos: A Rhetorical Study of Axmen , Rebekah A. McDonald

THE ROLE OF BIPOLAR DISORDER, STIGMA, AND HURTFUL MESSAGES IN ROMANTIC RELATIONSHIPS , Callie Parrish

Cruising to be a Board Gamer: Understanding Socialization Relating to Board Gaming and The Dice Tower , Benjamin Wassink

Theses/Dissertations from 2017 2017

STEAMED: EXAMINATIONS OF POWER STRUGGLES ON THE VALUE FORUM , richard E. babb

Beyond the Bike; Identity and Belonging of Free Cycles Members , Caitlyn Lewis

Adherence and Uncertainty Management: A Test Of The Theory Of Motivated Information Management , Ryan Thiel

Theses/Dissertations from 2016 2016

Redskins Revisited: Competing Constructions of the Washington Redskins Mascot , Eean Grimshaw

A Qualitative Analysis of Belonging in Communities of Practice: Exploring Transformative Organizational Elements within the Choral Arts , Aubrielle J. Holly

Training the Professoraite of Tomorrow: Implementing the Needs Centered Training Model to Instruct Graduate Teaching Assistants in the use of Teacher Immediacy , Leah R. Johnson

Beyond Blood: Examining the Communicative Challenges of Adoptive Families , Mackensie C. Minniear

Attitudes Toward Execution: The Tragic and Grotesque Framing of Capital Punishment in the News , Katherine Shuy

Knowledge and Resistance: Feminine Style and Signifyin[g] in Michelle Obama’s Public Address , Tracy Valgento

Theses/Dissertations from 2015 2015

BLENDED FRAMEWORK: BILL MCKIBBEN'S USE OF MELODRAMA AND COMEDY IN ENVIRONMENTAL RHETORIC , Megan E. Cullinan

THE INFLUENCE OF MEDICAL DRAMAS ON PATIENT EXPECTATIONS OF PHYSICIAN COMMUNICATION , Kayla M. Fadenrecht

Diabesties: How Diabetic Support on Campus can Alleviate Diabetic Burnout , Kassandra E. Martin

Resisting NSA Surveillance: Glenn Greenwald and the public sphere debate about privacy , Rebecca Rice

Rhetoric, participation, and democracy: The positioning of public hearings under the National Environmental Policy Act , Kevin C. Stone

Socialization and Volunteers: A Training Program for Volunteer Managers , Allison M. Sullivan

Theses/Dissertations from 2014 2014

THIRD PARTY EFFECTS OF AFFECTIONATE COMMUNICATION IN FAMILY SUBSYSTEMS: EXAMINING INFLUENCE ON AFFECTIONATE COMMUNICATION, MENTAL WELL-BEING, AND FAMILY SATISFACTION , Timothy M. Curran

Commodity or Dignity? Nurturing Managers' Courtesy Nurtures Workers' Productivity , Montana Rafferty Moss

"It Was My Job to Keep My Children Safe": Sandra Steingraber and the Parental Rhetoric of Precaution , Mollie Katherine Murphy

Life, Liberty, and the Pursuit of Free Markets: ALEC's Populist Constructions of "the People" in State Politics , Anne Sherwood

Theses/Dissertations from 2013 2013

COMMUNICATIVE CONSTRUCTION OF EXPECTATIONS: AN EXAMINATION OF EXPECTATIONS REGARDING MOTHERS IN NARRATIVE CONSTRUCTION , Jordan A. Allen

Let’s talk about sex: A training program for parents of 4th and 5th grade children , Elizabeth Kay Eickhoff

"You Is The Church": Identity and Identification in Church Leadership , Megan E. Gesler

This land is your land, this land is my land: A qualitative study of tensions in an environmental decision making group , Gabriel Patrick Grelle

The Constitution of Queer Identity in the 1972 APA Panel, "Psychiatry: Friend or Foe to Homosexuals? A Dialogue" , Dustin Vern Edward Schneider

The Effect of Religious Similarity on the Use of Relational Maintenance Strategies in Marriages , Jamie Karen Taylor

Justice, Equality, and SlutWalk: The Rhetoric of Protesting Rape Culture , Dana Whitney Underwood

Theses/Dissertations from 2012 2012

Collective Privacy Boundary Turbulence and Facework Strategies: A Cross-Cultural Comparison of South Korea and the United States , Min Kyong Cho

COMMUNICATING ARTIFACTS: AN ANALYSIS OF HOW MUSEUMS COMMUNICATE ORGANIZATIONAL IDENTITY DURING TIMES OF CONTROVERSY AND FINANCIAL STRAIN , Amanda Renee Cornuke

Communication Apprehension and Perceived Responsiveness , Elise Alexandra Fanney

Improving Patient-Provider Communication in the Health Care context , Charlotte M. Glidden

What They Consider, How They Decide: Best Practices of Technical Experts in Environmental Decision-Making , Cassandra J. Hemphill

Rebuilding Place: Exploring Strategies to Align Place Identity During Relocation , Brigette Renee McKamey

Sarah Palin, Conservative Feminism, and the Politics of Family , Jasmine Rose Zink

Theses/Dissertations from 2011 2011

Salud, Dignidad, Justicia: Articulating "Choice" and "Reproductive Justice" for Latinas in the United States , Kathleen Maire de Onis

Environmental Documentary Film: A Contemporary Tool For Social Movement , Rachel Gregg

In The Pink: The (Un)Healthy Complexion of National Breast Cancer Awareness Month , Kira Stacey Jones

Jihad as an Ideograph: Osama bin Laden's rhetorical weapon of choice , Faye Lingarajan

The Heart of the Matter: The Function and Relational Effects of Humor for Cardiovascular Patients , Nicholas Lee Lockwood

Feeling the Burn: A Discursive Analysis of Organizational Burnout in Seasonal Wildland Firefighters , Whitney Eleanor Marie Maphis

Making A Comeback: An Exploration of Nontraditional Students & Identity Support , Jessica Kate McFadden

In the Game of Love, Play by the Rules: Implications of Relationship Rule Consensus over Honesty and Deception in Romantic Relationships , Katlyn Elise Roggensack

Assessing the balance: Burkean frames and Lil' Bush , Elizabeth Anne Sills

Theses/Dissertations from 2010 2010

The Discipline of Identity: Examining the Challenges of Developing Interdisciplinary Identities Within the Science Disciplines , Nicholas Richard Burk

Occupational Therapists: A Study of Managing Multiple Identities , Katherine Elise Lloyd

Discourse, Identity, and Culture in Diverse Organizations: A Study of The Muslim Students Association (University of Montana) , Burhanuddin Bin Omar

The Skinny on Weight Watchers: A Critical Analysis of Weight Watcher's Use of Metaphors , Ashlynn Laura Reynolds-Dyk

You Got the Job, Now What?: An Evaluation of the New Employee Orientation Program at the University of Montana , Shiloh M. A. Sullivan

Theses/Dissertations from 2009 2009

Because We Have the Power to Choose: A Critical Analysis of the Rhetorical Strategies Used in Merck's Gardasil Campaign , Brittney Lee Buttweiler

Communicative Strategies Used in the Introduction of Spirituality in the Workplace , Matthew Alan Condon

Cultures in Residence: Intercultural Communication Competence for Residence Life Staff , Bridget Eileen Flaherty

The Influence of Sibling Support on Children's Post-Divorce Adjustment: A Turning Point Analysis , Kimberly Ann Jacobs

TALK ABOUT “HOOKING UP”: HOW COLLEGE STUDENTS‟ ACCOUNTS OF “HOOKING UP” IN SOCIAL NETWORKS INFLUENCES ENGAGING IN RISKY SEXUAL BEHAVIOR , Amanda J. Olson

The Effect of Imagined Interactions on Secret Revelation and Health , Adam Stephens Richards

Teaching Intercultural Communication Competence in the Healthcare Context , Jelena Stojakovic

Quitting versus Not Quitting: The Process and Development of an Assimilation Program Within Opportunity Resources, Inc. , Amanda N. Stovall

Theses/Dissertations from 2008 2008

IMAGES AS A LAYER OF POSITIVE RHETORIC: A VALUES-BASED CASE STUDY EXPLORING THE INTERACTION BETWEEN VISUAL AND VERBAL ELEMENTS FOUND ON A RURAL NATURAL RESOURCES NON-PROFIT ORGANIZATION WEBSITE , Vailferree Stilwell Brechtel

Relational Transgressions in Romantic Relationships: How Individuals Negotiate the Revelation and Concealment of Transgression Information within the Social Network , Melissa A. Maier

Theses/Dissertations from 2007 2007

THE SOCIALIZATION OF SEASONAL EMPLOYEES , Maria Dawn Blevins

Friends the family you choose (no matter what: An investigation of fictive kin relationships amoung young adults. , Kimberly Anne Clinger

Public relations in nonprofit organizations: A guide to establishing public relations programs in nonprofit settings , Megan Kate Gale

Negotiated Forgiveness in Parent-Child Relationships: Investigating Links to Politeness, Wellness and Sickness , Jennifer Lynn Geist

Developing and Communicating Better Sexual Harassment Policies Through Ethics and Human Rights , Thain Yates Hagan

Managing Multiple Identities: A Qualitative Study of Nurses and Implications for Work-Family Balance , Claire Marie Spanier

BEYOND ORGANIC: DEFINING ALTERNATIVES TO USDA CERTIFIED ORGANIC , Jennifer Ann von Sehlen

Theses/Dissertations from 2006 2006

Graduate Teaching Assistant Interpretations and Responses to Student Immediacy Cues , Clair Owen Canfield

Verbal negotiation of affection in romantic relationships , Andrea Ann Richards

Theses/Dissertations from 2005 2005

Art of forgiveness , Carrie Benedict

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Digital Commons @ USF > College of Arts and Sciences > Mass Communications > Theses and Dissertations

Mass Communications Theses and Dissertations

Theses/dissertations from 2024 2024.

No Change No Gain: A Comparative Framing Analysis of the NFL’s Inspire Change Campaign , Kia K. Cannon

Comparative Analysis of Abortion Coverage in CNN and Fox News from the Perspective of Agenda Setting Theory , Xinyu Chang

From the Patient’s Perspective: Understanding the Colorectal Cancer Patient Experience Portrayed in Edutainment Television , Allison M. Fisher

Influence of Merck Gardasil 9 Advertisements on Male Vaccination Behavior Through a Health Belief Model Framework , Lauren Kierpa

Lights, Camera, Recruitment: Analyzing DoD-Hollywood Synergy and its Effects on Attitudes and Behaviors Towards the Military , Jose-Andres Leon-Gil

Corporate Social Responsibility and Social Media Influencers: Effectiveness of CSR Brand-Endorsed Messaging on Consumers , Hannah Sarmiento

Theses/Dissertations from 2023 2023

An Experimental Analysis of the Effect of Crisis Response Message Strategies on Consumer Emotions, Perceptual Beliefs and Intended Behavior , Valentina Ahumada

How the Taiwanese podcast Bailingguo News framed the 2019 Hong Kong movement: A framing analysis of the anti-Extradition Law Amendment Bill , Yu-Fei Chiu

Advocating for Diversity, Equity, and Inclusion: A Study of the NHL’s #HockeyIsForEveryone Campaign on Twitter , Jessica Martinez

Theses/Dissertations from 2022 2022

An Analysis of International Soccer Fans’ Knowledge of Qatar, Perceptions of Qatar’s Country Image, and Intention to Support the 2022 FIFA World Cup , Taleb Al-Adbah

Analysis of Prescription Drug Brand Mentions in Music: Prevalence and Consumer Perceptions , Lisa A. Blake

Elements of Instagram Influencer Posts that Drive Follower Engagement , Yishan Li

Communicating Breast Cancer Awareness: Using the Health Belief Model to Develop Mass Communication Themes to Influence Early Detection Behaviors , Srisai Kamakshi Ramya Harika Pucha

The European Super League (ESL): A Political Economy and Media Framing Analysis , Patrick Sidwell

Inaugural Addresses, Framing Theory, and the Impact on American Perceptions of the Presidency , Kalin Meagan Velez

The Use of Social Media by Leaders in Times of Crisis: 2020–21 United States Election Protests , Cagdas Yuksel

Theses/Dissertations from 2021 2021

The Influence of Hate Speech on TikTok on Chinese College Students , Tengyue Chen

Cultivating Courage: Medical Dramas and Portrayals of Patient Self-Advocacy , Alyssa H. Harrell

The Media Reproduction of Racial Violence: A Content Analysis of News Coverage Following the Death of George Floyd Jr. , Keylon Lovett

Credibility of Spokespersons and E-cigarette Prevention Messages: Elaboration Likelihood Model and The Moderating Role of Perceived Risk , Emmanuel Maduneme

An Examination of COVID-19 Health Behaviors and Public Health Messaging Using the Health Belief Model and Organization-Public Relationship Quality , Aaron L. Nichols

The Extended Parallel Processing Model (EPPM) and Risk Perceptions of Twitter messages related to COVID-19 , Muhammad E. Rasul

Framing #MeToo movement in China A Content Analysis of China Women’s News Coverage , Wenminzi Wu

Theses/Dissertations from 2020 2020

Super Bowl Ads and the Donald Trump Culture War , Jessica Barron

A Case Study on Black Twitter’s Reactions to the Framing of Blacks in Dove’s 2017 Facebook Advertisement , Shereena Farrington

The Roles of Emotional Cues and Purchasing Incentives in WeChat Commerce: A Content Analysis , Xuezhu Hao

People with Parkinson’s and Care Partners of PwPs’ Uncertainty Management Through Information Strategies , Amy Haywood

Asian Male Stereotypes: An Investigation of Current Beliefs About Asian Males and Stereotypes Perpetuated by U.S. Modern Cinema , Noelle Knopp

Developing Design Elements for a Parkinson’s Disease Informative Website: A Social Marketing Approach , Emilie R. Madsen

Evaluation of Native Advertisement though Third Person Effect Theory: An Experimental Design , Inga Nafetvaridze

EPPM and Its Effectiveness in Advertisements of Colorectal Cancer Screening among Young Adults , Anh T. Nguyen

The Role of Threat and Efficacy in Anti-Vaping Ads: A Test of the Extended Parallel Process Model , Ryan Noone

An Experimental Investigation into the Impact of Crisis Response Strategies and Relationship Management in the Pharmaceutical Industry , Nikoletta Pappas

Media Fandom: Social Media Use and Collective Identity in China: A Case Study of Z.Tao’s Weibo Fandom , Mier Sha

'Golden Spike': Examining Atlanta United FC Communications During the Launch of the Team , Maria Tsyruleva

The Role of Influencer Endorsement in Consumer Brand Engagement on Sina Weibo , Xiaofan Wei

One News Event, Three Media Frames , Le Xin

Applying the Situational Theory of Publics to Children's Sex Education in China , Baoyi Zeng

Theses/Dissertations from 2019 2019

The Role of Social Media Journalists in TV News:Their Effects on the Profession and Identity of TV Journalism, the Quality of News, and theAudience Engagement , Yousuf Humiad AL Yousufi

Relationship Management Communications by NHL Teams on Twitter , Kelsey M. Baker

2018 China-United States Trade War: Framing Analysis of Online News Coverage in the United States and China as portrayed by the New York Times and the People’s Daily , Jiangling Huang

The Research on the Determinants of Users' Willingness to Pay for Chinese Paid Sports Model Based on Use and Gratification Theory , Jing Li

Online MMORPG Games in China: Player Motivations and the Mediating Role of Flow , Jiaxin Liu

The Hostile Media Effect and Its Potential Consequences: Examining the Influence of Presumed Influence of International Media Coverage , Zhennan Liu

Womenpreneurs in a Digital Environment: Utilizing Instagram to Build a Personal Brand , Michelle N. Nuñez

Objectification of Women in Bollywood Item Numbers , Zahabia Z. Slatewala

A Research on eSports Users’ Motives and Satisfaction in China The Case of League of Legends , Qianyin Sun

An Analysis of the Language and the Relationship of the President of the USA Related Twitter Accounts toward the National Media , Sait Serif Turhan

Theses/Dissertations from 2018 2018

Perception of Kazakhstan in the U.S through the New York Times Coverage , Tursynay Alikhanova

The Influence of Instagram Selfies on Female Millennials’ Appearance Satisfaction , Diliara Bagautdinova

Women’s Body Image in the Media: Fitspiration on Instagram , Brook M. Bryant

Political Talk Shows in Taiwan: First- and Third-Person Effects, Their Attitudinal Antecedents and Consequences , Shou-Chen Hsieh

An Examination of Image Repair Theory and BP’s Response to the Deepwater Horizon Oil Spill , William Anthony Korte Jr.

An Analysis of Organ Donation Presentations on Weibo , Shengfei Li

Gender Sexualization in Digital Games: Exploring Female Character Changes in Tomb Raider , Jingjing Liu

Shithole Countries: An Analysis of News Coverage in the U.S. , Murewa O. Olubela

Self-esteem, motivation, and self-enhancement presentation on WeChat , Xiao Qiu

The Portrayal of Women in the Oldest Russian Women’s Magazine “Rabotnitsa” From 1970-2017 , Anastasiia Utiuzh

Cultural Adaptation and Maintenance: Chinese International Students' Use of Facebook and WeChat , Mengni Wang

The Understanding of Absolute Right to Freedom of Expression in the Case of Hate Speech , Qinqin Wang

Body Image, Self-Esteem and Eating Disturbance among Chinese Women: Testing the Tripartite Influence model , Weiwei Wang

I’m Your Fan – Engaging in Celebrity’s Social Media Page with the Mediation of Parasocial Interaction and Parasocial Relationship , Jiahui Zhuang

Theses/Dissertations from 2017 2017

Household Food Waste Prevention in Malaysia: An Issue Processes Model Perspective , Syahirah Abd Razak

Countering the Questionable Actions of the CPD and FEC , Brian C. Cole

“You Know Who I Am, Don’t You? I’m the One They’re Writing About in the Newspapers and on TV” , Casey Killen Crane

To Tell the Truth: The Credibility of Cable News Networks In an Era of Increasingly Partisan Political News Coverage , Christopher Jadick

Political Media Bias in the United States: Immigration and the Trump Administration , Bryce Josepher

Social Media Use and Political Participation in China: The Mediating Role of Political Efficacy , Bingyang Liu

Framing Genetically-modified Foods Communication in China: A Content Analysis of News Coverage of People’s Daily and Southern Metropolis , Linqi Lu

Conceptualizing Social Wealth in the Digital Age: A Mixed Methods Approach , Kristina Oliva

The Road to the White House: A Correlational Analysis of Twitter Sentiment and National Polls in the 2016 Election Cycle , Melissa G. Pelletier

Using Green Messages to Cue Recycling Tendencies , Danielle Quichocho

Traversing Privacy Issues on Social Networking Sites Among Kuwaiti Females , Shahad Shihab

Chinese National Identity and Media Framing , Yufeng Tian

Smog Pollution in China: News Framing and Issue-Attention Cycle per the , Yingying Zhang

Theses/Dissertations from 2016 2016

Corporate Social Responsibility Communication: Beliefs in Motives, First- and Third-Person Effects and Behavioral Consequences , Nianyuan Cheng

Crimean Referendum: Annexation VS Reunification. Framing Analysis of Online News Coverage in Russia and the U.S. , Anna Dedova

Investigating the Determinants of Recycling Behavior in Youth by Using Theory of Planned Behavior. , Tejaswini Gadiraju

Media Perceptions on Sexual Assault on College Campuses , Maggie M. Hall

The Impact of Emojis and Emoticons on Online Consumer Reviews, Perceived Company Response Quality, Brand Relationship, and Purchase Intent. , Jayme Hill Hill

Media Multitasking and Memory: The Role of Message Modalities , Le Nguyen

Cultivating Philanthropy in Community Colleges: A Dual-Model Approach , Rachel Faith Pleasant

Avatar Self-Identification, Self-Esteem, and Perceived Social Capital in the Real World: A Study of World of Warcraft Players and their Avatars , Melissa Watts

The Effects of Mission Statement Design on Behavioral Intention , Jonathan David West

Impact of a Brand Crisis on Nation Branding: An Analysis of Tweets about VW’s Emissions Crisis , Kara Julie Whytas

Theses/Dissertations from 2015 2015

Responding to a Rumor: How Crisis Response Strategies Influence Relationship Outcomes , Bo Breuklander

Crisis Communication and Celebrity Scandal: An Experiment on Response Strategies , Leah Champion

Speaking Their Language: Textisms in Today's Communication , Adam Lloyd Drum

Direct-to-Consumer Messaging: A Phenomenological Examination of DTC Best Practices , Nicholas Dominick Fancera

Examining Endorsement and Viewership Effects on the Source Credibility of YouTubers , Stephanie Fred

The Cultivation of Eating Disorders through Instagram , Kendall O'Brien

Online Game Advertising and Chinese College Students: Attitudes, First- and Third-Person Effects , Yan Tang

On the Convergence of Cinema and Theme Parks: Developing a Predictable Model for Creative Design , Ryan Luke Terry

I Threw My Pie for You: Engagement and Loyalty on TV Show Facebook Pages , Tracy M. Wisneski

First- and Third-Person Effects of Alcohol Advertising on Chinese College Students , Dong Xue

Framing Occupy Central: A Content Analysis of Hong Kong, American and British Newspaper Coverage , Mengjiao Yu

Theses/Dissertations from 2014 2014

Climate Change, Situational Theory of Problem Solving, and Issue Framing Effects , Michael Eddie Burch

British Cultural Narrative in Winston Churchill's Political Communication , Andres L. Faza

Communication Behavior Study of Support in the Arts Using the Situational Theory of Publics and the Theory of Reasoned Action , Ashleigh Gallant

A Comparison Study on Violent Video Games: Explained by the Gamers Themselves , Christopher John Kneifer

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Journalism and communication theses and dissertations.

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• The Problem of Publishing an Agricultural and Home Journal in India  Raj, Kummar Sri Mohan V. ( University of Oregon , 1935-06 )
• Power Considerations as Invisible Filters of Local Involvement in Participatory Climate Adaptation: The Case of Ghana's Effutu Municipality  Koomson, Paul ( University of Oregon , 2024-01-10 ) The rising incidence and severity of environmental disasters associated with climate change and the acknowledged failure of adaptation projects to address the priority needs of marginalized and most vulnerable social groups ...
• Voting Behind Bars: Policy and Predictions of Total Enfranchisement for Incarcerated Voters in the United States  Tabor, Courtney ( University of Oregon , 2024-01-09 ) Nearly five million Americans remain disenfranchised because of their incarceration or felon status. Through this dissertation project, I study two legislative campaigns and conduct a nationwide experiment to better ...
• Representation and Exploitation of War and Conflict: Publicly Appropriable Media as Low Hanging Fruit  McLaughlin, Andrew ( University of Oregon , 2024-01-09 ) This dissertation examines the phenomenon of War Porn, a term that describes the visual destruction of bodies in conflict to elicit a visceral reaction in viewers for the purposes of titillation and entertainment. I examine ...
• A MEDIA GENEALOGY OF THE JAPANESE MOBILE PHONE, 1997–2007  St. Louis, Christopher ( University of Oregon , 2024-01-09 ) The mobile phone—in its present form, the smartphone—has become a ubiquitous part of everyday life. We use it to facilitate personal and professional communications, access entertainment media, and purchase goods and ...
• Filtered Morality: Theatrical Film Sanitization in Utah County, Utah, 1960s-1980s  Cowley, Brent ( University of Oregon , 2024-01-09 ) This dissertation examines a history of theatrical film sanitization in Utah County, Utah, primarily from the 1960s to the 1980s. Regional censorship boards throughout the Hollywood Production Code era labored to ensure ...
• Uncovering Vocational Rehabilitation Online: How the Standardization of State and Federal Government Information Can Empower the Deaf and Hard of Hearing  Deering, Charlotte Chère ( University of Oregon , 2023-06 ) Resources are often lacking or difficult to find for the Deaf and Hard of Hearing (DHH) in the United States. The DHH fall behind in mainstream schools without assistive services and often turn to State Vocational ...
• Actualization through Activism: Transgender Media Making in Central Appalachia  Banks, Beck ( University of Oregon , 2022-10-26 ) Using ethnographic methods, this dissertation explores transgender media makers and their works in Central Appalachia. It employs audience studies, queer/trans migration, and queer rurality to understand the drive of these ...
• Who's In?: A Political Economic Analysis of the College Football Playoff  Eichner, Matthew ( University of Oregon , 2022-10-26 ) The purpose of this dissertation was to examine the CFP and its media presence through a political economic lens. For the political economic scholar, the CFP as an entry point into studying media and sport is a natural ...
• Life Among the Ruins: An Examination of Monument and Power in the Abandoned Game Star Wars: Galaxies  Hansen, Jared ( University of Oregon , 2022-10-26 ) In the genre of Massively Multiplayer Online video games are titles that have been abandoned by their developers. These cloud-based games are inaccessible and disappear when shut down unless new servers are launched. Such ...
• Gender-Power Relations in International Development Discourse and Practice: The Case of USAID in Post-Ebola Liberia  Amevor, Elinam ( University of Oregon , 2022-10-26 ) Liberia became the United States’ priority in the fight against the Ebola epidemic in West Africa between 2014 and 2015. After the epidemic was officially declared over in May 2015, the U.S. Agency for International ...
• Twitch Streamers and the Platformization of Cultural Production: Understanding Complementary Labor in the Creative Economy  Harris, Brandon ( University of Oregon , 2022-10-26 ) Twitch and other social media platforms allow a handful of content creators to act as social media influencers who perform complementary labor that advances their careers while also creating monetary and social value for ...
• Never the Twain Shall Mix: AIDS Patients’ Rejection of Antiretroviral Drugs in Favor of Christian Holy Water in Ethiopia  Beyene, Gubae ( University of Oregon , 2022-10-26 ) The laity in the Ethiopian Orthodox Church have always tapped into holy water as a therapeutic for health issues. A fundamental article of faith within the Church, this treatment necessitates total devotion on the part of ...
• Political News as a Cultural Repository: A Comparative Study of Political Reporting in South Korea and the United States  Moon, Young Eun ( University of Oregon , 2022-10-26 ) This dissertation explores how the journalistic, political, and organizational cultures of the United States and South Korea have moderated press/politics relationship in these two countries with regard to the practice of ...
• Silence and Banalization: An Analysis of History Writing About Computing  Hamid, Sarah ( University of Oregon , 2022-10-26 ) Myth, hype, and industry-captured historiography depict this moment as a unique and unprecedented confrontation with computational power and the devastating effects it has on vulnerablized communities. But automated decision ...
• Journalists Doing Video: Evolving Professional Values in Response to Video Work  Nicolosi, Michelle ( University of Oregon , 2022-10-04 ) Much of the research examining how newspaper journalists respond to changing labor practices finds that journalists are terrible at change. Ryfe’s influential study of newsrooms undergoing change found that journalists ...
• The Effects of Narrative- Versus Science-oriented Messages on Parents’ Attitude Towards MMR Vaccine: The Moderation of Conspiracy Beliefs in Vaccination  Wongphotiphan, Thipkanok ( University of Oregon , 2022-10-04 ) Research background: Vaccine hesitancy is ranked as a top ten global health threat by the WHO. One of the most skeptical childhood vaccines is MMR vaccine. Having a high level of conspiracy beliefs is one of the strongest ...
• Whose Future? Whose Facts?: A Critical Case Study of News Literacy Education in the United States  Guldin, Rachel ( University of Oregon , 2022-10-04 ) In the wake of the 2016 and 2020 U.S. presidential elections and the COVID-19 pandemic, increasing public attention has been paid to the ability of citizens to use and understand news media, information, and digital ...
• ShakeAlert in Oregon: Applying the Situational Theory of Publics to Understand Earthquake-Related Beliefs, Communication Behaviors, and the Formation of Stakeholders  Morgoch, Meredith ( University of Oregon , 2022-10-04 ) Common regional hazards in Oregon include wildfires and earthquakes. These hazards vary in severity and have the potential to cause damage to persons or communities in the state. Earthquakes range from small to significant ...
• Chinese State Ideology and Filmmakers Since the Cultural Revolution: 1966-1999 Revolution: 1966-1999  An, Dong ( University of Oregon , 1999-12 ) Chinese film stands as a cinematic barometer for the country's ideological vicissitudes. This research studies the relationship between Chinese film and changing government political philosophy. This interaction is ...

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Bachelor's thesis IMPACTS OF SOCIAL MEDIA ON CONSUMER BEHAVIOR – Decision Making Process

Related Papers

Nazmul Tahsin

Zenodo (CERN European Organization for Nuclear Research)

Petar Borisov

Dr. Theodore J Bagwell

This paper examined the influence of social media advertising on consumers during their purchase decision-making process and the implication for marketers. It was a qualitative study that utilized secondary data to base its findings and generalizations. The study was motivated by the need to highlight the roles played by social media advertising on consumers during their purchase decision-making process. Since, it was a qualitative study, no hypotheses were tested to generate findings. Instead, the findings of the study were extracted from empirical review of similar studies conducted by researchers around the world. These findings revealed that social media advertising (FaceBook advertising, Instagram advertising, Twitter advertising, and YouTube advertising) a significant influence on consumers during their purchase decision-making process. On that note, it was concluded that social media advertising plays a fundamental role in influencing consumer behavior during the purchase decision-making process. The following implications were drawn for marketers: social media advertising has come to stay, so marketers of the modern age should learn and adopt this important strategy; social media advertising is more strategic, targeted and measurable than traditional media advertising; social media advertising can substitute for traditional media advertising in some cases; the advent of social media advertising is only one step towards a more digitized and internet-based marketing practice in the nearest future; and marketing requires adaptation and innovation, hence as customers have gone digital, so should modern marketers.

Tandieka Johnson

Randhika Curana

THE IMPACT OF SOCIAL MEDIA ADVERTISMENT ON CONSUMER BUYING BEHAVIOUR - Bajon Daa Useni

Bajon Daa Useni

This study investigates the impact of social media advertising on consumer buying behavior. With the pervasive influence of social media platforms in contemporary society, businesses increasingly rely on social media advertising to reach and engage with consumers. The study utilizes secondary data spanning from 2013 to 2023 to analyze the relationship between social media advertising exposure and consumer buying behavior. Drawing on theories from economics and marketing, as well as empirical research on social media advertising effectiveness, the study employs regression analysis, mediation analysis, and moderation analysis to examine the direct and indirect effects of social media advertising on consumer purchase intentions and satisfaction. The findings reveal that social media exposure positively influences consumer purchase intentions, with brand awareness mediating this relationship. Additionally, demographic variables such as gender, age group, and occupation moderate the effectiveness of social media advertising on consumer buying behavior. Based on these findings, recommendations are provided for businesses to optimize their social media advertising strategies and enhance consumer engagement and satisfaction. The study contributes to the understanding of the role of social media advertising in shaping consumer behavior and provides valuable insights for practitioners and researchers in the fields of marketing and economics.

SDIWC Organization

The flow of information in the age of social media is bidirectional and interactive, hence creating wealth of information. This information is leveraged by the consumer when conducting external search for his consumption decisions. However, only few studies have explored the influence of social media content on decision making act during the consumption process, it hence needs further investigation. In this study, we try to fill the gap by using in depth interviews with 21 participants, to investigate how product information on social media influences consumers’ propensity to consume. The findings of the research propose the “IDEA” model which explains that Social Media Content can influence the decision making process of other consumers (1) by providing Information about products, (2) by instilling Desire among consumers, (3) by sharing of Experience knowledge and (4) by extinguishing Anxiety around a product purchase decision. Our results give the community managers some elements to understand and manage their brand’s appearance in different social media.

husnain mustafa

UNICAF UNIVERSITY

Geofrey Lusaggi

For any business to thrive in this era, it has to embrace social media in its marketing strategy combination as a critical element of business operations. The strength of the customer relationships is through uniting communications across the entire business, from 6 marketing and sales to customer service and operations. Cheri Husney in Guth, D. J .(2021) is asserts that even if one uses the traditional marketing platforms like seminar, the exercise becomes more fulfilling and effective when followed by social media platforms like tweeter, SMS, and others. A business must engage hybrid marketing approach of including online and traditional marketing. This helps the business to optimize the scarce recourse for best results. Integration of social media marketing to other core business process enables greater yields (Bae, Il-Hyun, Zamrudi, M.F., 2018). This approach strikes a balance between the positives impacts of conventional marketing like: ease, faster and cheap way of reaching mass customers, instant feedback, market intelligence and proactive enablement among others, yet traditional marketing approaches bring in positives impacts like: the ability to reach prospects that are off online or not any social media, control of people’s feedback, focused customer reach and others. Furthermore, elements in a marketing mix complement and generate information of one another. Data security and information control must be handled with lots vigilance and with caution.

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