Top 9 Market Research Companies in Hong Kong

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The Best of July 2024

Looking for a top market research company in hong kong.

Before you proceed with developing and marketing a new product or service, you need to make sure there is a viable market for success. The right market research company can help you with this process.  Read more +

To assist you in your search for a partner, we’ve compiled this list of the top market research agencies in Hong Kong. Browse descriptions, feedback, and awards to find which can best suit your company’s needs.

List of the Best Hong Kong Market Research Agencies

Featured provider

Service Excellence

Would Recommend

  • Min. Project Size "> $25,000+
  • Company Size "> 10 - 49 employees
  • Location "> San Francisco, CA

Antedote is a strategic innovation and insight consultancy in San Francisco and London, United Kingdom. Founded in 2014, they have about 8 employees that serve enterprise and midmarket clients in a wide variety of industries. Services include business consulting and market research.

  • Consumer products & services " >
  • Financial services " >
  • Medical " >
  • Information technology " >

Shanghai Jungle LTD.

  • Min. Project Size "> $1,000+
  • Location "> Hong Kong, Hong Kong

Shanghai Jungle LTD. is a marketing firm based in Shanghai with over 10 experts. They have offered social media marketing, market research, and branding solutions since their founding in 2012. They work with small firms in the industries of hospitality and consumer products.

  • Advertising & marketing " >
  • Hospitality & leisure " >

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MOV Data Collection Center Limited

Not yet reviewed.

  • Min. Project Size "> Undisclosed
  • Company Size "> 2 - 9 employees
  • Location "> Tsuen Wan, Hong Kong
  • Automotive " >
  • Business services " >
  • Supply Chain, Logistics, and Transport " >

Standard Insights

Baobab tree event.

  • Location "> Kowloon, Hong Kong

DT Digital Asia

  • Company Size "> 250 - 999 employees
  • Location "> Kwun Tong, Hong Kong
  • Min. Project Size "> $10,000+
  • Location "> Causeway Bay, Hong Kong
  • Schneider Electrics
  • Energy & natural resources " >
  • Min. Project Size "> $5,000+

Branding Records

Brandstorm communications.

  • Arts, entertainment & music " >
  • Education " >

research company hk

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ASTRI WORK-STUDY Programme (PhD)

YOU'RE FROM

About astri.

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Technologies and Researches

Technology transfer & commercialisation.

HERO Technology

Videos

research company hk

research company hk

  • B2B Market Research
  • Brand Market Research
  • Concept & Product testing
  • Consumer Market Research
  • Consumer Online Panel
  • Global Physicians Panel
  • Healthcare Market Research
  • Omnibus Research
  • Online Market Research
  • Tracking Research
  • Focus Groups / Online Focus Groups
  • Ethnographic Market Research
  • In-Depth Interviews
  • Online bulletin boards
  • Usability and Testing Research
  • Face to Face Interviews
  • Online Surveys
  • Computer Aided Telephonic Interviews (CATI)
  • Computer Assisted Personal Interviews (CAPI)
  • Central Location Test
  • Animal Health
  • Automotive Industry
  • Banking and Financial Services
  • Chemical Industry
  • Consumer Health
  • Consumer Packaged Goods
  • Energy and Utilities
  • Food and Drinks
  • Government and Public Sector
  • IT and Telecommunication
  • Medical Devices and Diagnostics
  • Pharmaceuticals
  • Retail Industry
  • Travel & Tourism
  • Esomar 28 Questions
  • Market Research Associations
  • Research Methods
  • Terms of Business
  • Privacy Policy
  • Animal Health Market Research
  • Automotive Market Research
  • Banking and Financial Services Market Research
  • Chemical Market Research
  • Consumer Health Market Research
  • Consumer Packaged Goods Market Research
  • Energy and Utilities Market Research
  • Food and Drink Market Research
  • Government and Public Sector Market Research
  • IT and Telecommunication Market Research
  • Research Services

research company hk

Market Research in Hong Kong

Hong Kong is officially the Special Administrative Region of the People’s Republic of China, is an autonomous territory on the eastern side of the Pearl River estuary in East Asia, south of the mainland Chinese province of Guangdong, and east of the special administrative region of Macau. With over 7.3 million of various nationalities in a territory of 1,104 km2, Hong Kong is the fourth-most densely populated region in the world.

Hong Kong has a capitalist mixed service economy, characterized by low taxation, minimal government market intervention, and an established international financial market. It is the 33rd-largest economy in the world. Hong Kong’s economy has consistently ranked at the top of the Heritage Foundation’s index of economic freedom since 1995 and had been described by Milton Friedman as the world’s greatest experiment.

Hong Kong is the world’s seventh largest trading entity in both exports and imports, with the total value of traded goods exceeding its gross domestic product. It is also the world’s largest transshipment center, much of its exports consist of re-exports, products manufactured outside of the territory, especially in mainland China and distributed via Hong Kong.

InVeritas Research is one of the Top market research company in Hong Kong . We are a full service quantitative and qualitative market research Fieldwork Company committed to providing high-quality data collection and market research services.

We are among the best market research company in Hong Kong for recruiting difficult to reach audiences and quality data collection and have in-depth experience of applying suitable methodologies across a wide range of different industries, geographies, and cultures. We are consistently making an impact on the growth of our clients’ businesses.

Types of different market research and data collection we do:

Face to Face Market Research in Hong Kong InVeritas Research with its team of highly trained and experienced professionals has successfully conducted many F2F with consumers, decision makers and healthcare professionals in Asia, Europe, Africa and North and South American regions either directly or with the help of trusted partners.

We help our client to identify the target audience and understand perspectives and experiences of a particular industry or community and further help them to gain insight and strategize their approach.

Central Location Tests in Hong Kong

Central location test is the practical way of implementing the survey which ensures high-quality results and offers key advantage of Face to Face interview which is the ideal for conducting many tests like the introduction of the new or modified product.

InVeritas Research with its team of highly trained and experienced professionals has successfully conducted Central location testing in Asia, Europe, Africa and North and South American regions.

Computer Aided Telephonic Interviews in Hong Kong   (CATI)

  Our CATI team works closely with clients to understand the needs and accordingly the project is designed and executed. We have 20 professionally trained and experienced CATI interviewers with a multilingual capability and our strong quality control team which analyses every interview so that the client gets the highest quality deliverables.

Computer Assisted Personal Interview in Hong Kong (CAPI)

CAPI researchers help to control the interview processes as the interviewer is present with the respondents at the time of interview and after the interview, the data collected is sent to the central computer through a secured connection.

We had have successfully conducted many CAPI researches in Asian and the Middle East countries using our proprietary panel as well as through our trusted partners for B2B, B2C, Physicians Specialist, Allied Healthcare Professionals, KOL’s and C-level Executives.

Online Surveys in Hong Kong

InVeritas research is one of the Global leading providers of Consumers, B2B and Healthcare Online Market Research in the industry.

With over  4 million Consumer and B2B panelists across 25+countries  and more than  400,000+ Physicians of 70+ specialties  across the globe makes us stand out among all.

In-Depth Interviews in Hong Kong

In-Depth Interviews are qualitative data collection method which helps to analyze, explore, study perception, attitude and respondent behavior to a particular idea or concept. The questions are open-ended, less structured, flexible and continuous.

We at InVeritas Research have conducted many IDI’s in different geography in persona and over the phone with difficult to reach respondents who are identified as potential source of information and allows the researcher and respondent latitude to explore an issue within the framework of the guided conversation

Focus Groups / Online Focus Groups in Hong Kong

InVeritas Research market research services use Focus group discussions for consumers or businesses to collect data and insights which are most of the time less known to the provider.

Focus group discussions are more effectively utilized when the objective of the investigators is to understand consumers or professional’s views and gain in-depth insights which can be used to provide the client with data and greater clarification to determine their strategy.

Ethnography Studies in Hong Kong

Ethnography is a kind of research conducted within the context of consumer experience, social interaction, behaviors and perceptions in the real world within teams, groups, organizations, and communities. It helps to understand the consumer’s environment through direct observation and exploration of their social, economic and cultural aspects which affects and influences their product selection and uses traditionally in consultation with an Anthropologist.

Online Bulletin Boards in Hong Kong

InVeritas Research uses Online Bulletin board for researches involving long-term discussions which allows the respondents to share their opinion and thoughts more clearly, additionally, participants can log in at their convenience which allows more time to express their thoughts and provide richer insights.

Usability Testing in Hong Kong

InVeritas Research focuses on to get a high-value aspect of the user experience which affects user satisfaction by determining their perception, needs, and anticipated cost and in turn profitability.

Industries We Serve

  • Food and Drink
  • Medical Devices and Diagnostic

Top Marketing Research Companies in Hong Kong

Below is a list of all marketing research companies in Hong Kong.

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Market Research Companies in Hong Kong

Are you searching for the top market research companies in Hong Kong? Businesses need boutique research firms that combine research expertise with design, data, and analytics to deliver insights that propel their brand forward. Hence, you must find and employ market research companies in Hong Kong that implement agile tools, consumer journey mapping, and innovation to help you develop a winning strategy. GoodFirms steps in here to help your selection process with a list of marketing research firms in Hong Kong with proven industry experience. Make the most of the available analysis, rankings, and reviews to hire the best market research agency in Hong Kong for your growing business needs.

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Top Market Research Companies in Hong Kong | List of Marketing Research Firms Hong Kong

Populis Digital

Populis Digital

At the forefront of the digital landscape, we are a dynamic team of tech enthusiasts. Our expertise spans web design, digital marketing, and e-commerce solutions, all dedicated to propelling your brand to new heights online. ... read more about Populis Digital

Vigers Group

Vigers Group

Davies and Vigers was established in London, England in 1842 and was the founder of the Association of Surveyors, which became the Royal Institution of Chartered Surveyors in 1868. Our long history, including more than 30 ... read more about Vigers Group

Field Resources Consultant

Field Resources Consultant

Field Resources Consultant (Hong Kong) Limited (‘FRC’), is a full-service marketing research consultancy. Established in Hong Kong since 2004, our management team came from more than 25 years of experience in the research industry with ... read more about Field Resources Consultant

CSG

CSG is a leading marketing research firm established in Hong Kong in 1982 offering comprehensive research services to clients in diverse industries. It is also a marketing research pioneer in Greater China. The company has ... read more about CSG

Euromonitor International

Euromonitor International

Euromonitor International is the world's leading independent provider of strategic market research. With a global network of analysts and market research on every key trend and driver, Euromonitor's market research reports empower organisations and brands ... read more about Euromonitor International

Strategic Focus

Strategic Focus

It is operating since 1996 is a full service independent marketing research company whose passion is to provide the best quality marketing research services to our clients with consumer insights

ABN Impact

We design and manage ways for brands to get close to people in Asia to generate insights and ideas for business impact. Meaningful engagement encourages better decision making and increasingly loyal customers who know they ... read more about ABN Impact

Entertaining Asia

Entertaining Asia

Entertaining Asia is an Events and Hospitality Consultancy based in Hong Kong. Providing key integrated service sectors to its clients in Hong Kong and around the world.

MOV

A professional research service provider established in Hong Kong since 2005. Our company is owned and run by a team of experienced research and fieldwork specialists. With over 25 years’ solid experience in managing projects ... read more about MOV

Mansfield Consulting Limited

Mansfield Consulting Limited

Mansfield Consulting Limited is a professional research company established in Hong Kong since 2011. We believe that market research should be accessible to all businesses, regardless of their size or budget. We understand that time ... read more about Mansfield Consulting Limited

OctoPlus Media Global Limited

OctoPlus Media Global Limited

OctoPlus Media Global Ltd was founded in Hong Kong, and has branch offices in Shenzhen, Guangzhou, Singapore and Malaysia. We offer one-stop digital marketing solutions; focusing on China marketing such as integrated marketing, branding, performance ... read more about OctoPlus Media Global Limited

Unique Logic

Unique Logic

Our management team has extensive experience in building many successful online companies, and the same decade-tested strategies we’ve used to grow our own companies we also use for our customers’ websites. We are competent and ... read more about Unique Logic

Affie

Affie is a performance marketing network with a goal to connect best fitting affiliates and advertisers. We value mutually beneficial partnerships that have the potential to last and increase audience as well as profit for ... read more about Affie

Searchingineer

Searchingineer

Searchingineer is dedicated to be the Digital Marketing Consultant for Hong Kong SMEs, helping them to use the power of the Internet to promote their companies. We will optimize your website, Instagram, Facebook to increase ... read more about Searchingineer

Digital Butter

Digital Butter

Digital Butter has spent 10+ years developing deep expertise in User Experience and User Interface web design across 400+ successful projects. Complimenting our web design practice, we help Hong Kong's most well-known brands with digital ... read more about Digital Butter

Allua Limited

Allua Limited

Allua is a full-stack digital marketing agency located in Central, Hong Kong. We are expertised in animation & video production, digital marketing and IT development. Everything is just "a click away" nowadays, your clients, your competitors ... read more about Allua Limited

IT Systems Limited

IT Systems Limited

Since 2017, the company has been helping individuals, start-ups and huge corporations realize their IT goals. Our passion, and the main goal, is to bridge the gap between theory and practice, making the most out ... read more about IT Systems Limited

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CSG

CSG is a leading marketing research firm established in Hong Kong in 1982 offering comprehensive research services to clients in diverse industries. It is also a marketing research pioneer in Greater China. The company has further expanded from providing regional to global marketing research services through connection with GIA (Gallup International Association) and WIN (World Independent Network of Market Research) networks.

Our vision: “ Creativity, Solutions and Growth ” best illustrates CSG’s work culture: with creativity and spirit of innovation, adapting to the ever-changing market. Currently, CSG is supported by 3 research teams with over 30 research professionals offering a full range of research methodologies and solutions delivering professional survey design, detailed data analyses, reliable research findings with insightful recommendations. We grow together with our clients.

research company hk

Established in China (GZ, BJ, SH)

Gallup International

Consistently Delivering the Highest Quality

  • 30 professional researchers
  • Leading market research company in Hong Kong and Mainland China, conducted over 9,800 projects
  • Strictly follow quality standards and ethical codes of ICC/ESOMAR
  • ISO 9001 achieved in 2003 and ISO 20252 (quality standard of market research specific) accreditated since 2017
  • 300+ full-time and part-time interviewers
  • CSG Customer Satisfaction – over 90% Satisfied

For enquiries, please contact:

Address: Unit 3706 37/F, One Kowloon, 1 Wang Yuen Street, Kowloon Bay, Hong Kong
Phone: (852) 2891 – 6687
Fax: (852) 2833 – 6771
Email:
Address : Unit 3706 37/F, One Kowloon,
1 Wang Yuen Street, Kowloon Bay, Hong Kong
Phone: (852) 2891-6687
Fax: (852) 2833-6771
Email :

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research company hk

  • Financial Service
  • Food & Beverages
  • Gaming & Entertainment
  • Information Technology
  • Luxury Products
  • Transportation
  • Travel & Tourism
  • Qualitative Services
  • Quantitative Services
  • Branded Solutions
  • Geographic Coverage
  • CSG Insights

research company hk

YOUR ASIA RESEARCH PARTNER

We make a difference…..

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REGIONAL COVERAGE

We are a local company with regional coverage and rich experience in all markets we operate in, delivering top tier research services across Asia Pacific.

PROMPT RESPONSE

We guarantee a 12-hour response time for any enquiry or request you may have, regardless of your physical location.

HIGH TRANSPARENCY AND QUALITY OF SERVICE

We believe communication is the key to success to any research project we work on with our clients so we have devised a specialized workflow which would allow for better communication with our project manager, high transparency in the methodology, and keeping our clients up-to-date on the progress of the project.

EXPERTISE SERVICE

With a lineup of project managers with expertise in various industries and strong experience in related fields of studies, we can always find the perfect fit to handle your project.

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Find out more about our company history, and our core team.

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OUR SERVICES

We provide a wide range of qualitative and quantitative researches for our clients. Find out more here.

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Top Market Research Companies in Hong Kong

Top featured market research companies.

GAB China

Your Success in China Starts Here

comtogether

Data-Driven Digital Marketing.

All Market Research Firms in Hong Kong

HOI POLLOI

Elevating Your Story Through Captivating Visuals

Branding Records

Global creative agency specializing in world-class brands.

Constant

Platforms for Growth

DSIGN Branding

WE DON’T FOLLOW TRENDS, WE FORECAST WHAT’S NEXT.

On Air Collective

An entrepreneurial spirit & curious mindset are what unites the strategists, visionaries, creatives

ipulse | Creative Design Agency Hong Kong

We're a Creative Agency partnering with brands that value creativity, energy and honesty.

Populis Digital

Attract, Nurture, Grow

uMax Data

We deliver the right data, sharp insights & innovative tools

Ricodio Corporate Development Solution

Digitally Transforming Businesses Through Marketing, Sales & Customer Service Automation On HubSpot

ITCAT MEDIA

Design, build and launch bespoke apps / web projects

Alarice International

An all-rounded event marketing company with offices covering 5 major cities in China

Imagination Group

Your Success, Our Strategy: An International B2B Agency, Results Oriented

Digital Crew

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List of Contract Research Organizations in Hong Kong

Featured cros.

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Celero provides optimal returns to innovative biotechs & pharmaceutical companies by addressing unmet needs, accelerating clinical development and commercialising innovative healthcare products.Trial mismanagement is the main reason why 85%-90% o...

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For over 35 years, PAREXEL has proven to be a trusted partner for the complex development journey required of biopharmaceutical and medical device companies. We’re also an astute guide, able to simplify that journey for our clients, so safe new...

Local, small- and mid-size Contract Research Organizations in Hong Kong

Acadechem Company Ltd. is a dynamic research based company dedicated to provide research chemicals, APIS, building blocks, screening compounds, biochemicals, molecular biology reagents. We offer chemistry services to large pharmaceutical companies, e... View full profile

Advanced Technology & Industrial Co., Ltd., A key laboratory distributor based in Hong Kong with offices in China served to industrial & research needs since 1993. Over 27 years serving the industries & research and education market Over... View full profile

The Department of Ophthalmology & Visual Sciences (CUHK DOVS) of the Chinese University of Hong Kong (CUHK) was the first academic ophthalmology department in Hong Kong, with Prof. Mark O.M. Tso as our Founding Chairman in 1994. Prof. Mark Tso wa... View full profile

GROKEN BIOSCIENCE LIMITED (GROKEN BIOSCIENCE) was founded in September 2014 and based in Hong Kong. With many years of experience in genomic science, GROKEN BIOSCIENCE is dedicated to improve the healthcare of mankind by utilizing genomics informatio... View full profile

The Hong Kong Institute of Biotechnology Limited (HKIB) was established by the Council of the Chinese University of Hong Kong (CUHK) in 1988 with a donation from the Hong Kong Jockey Club Charities Trust. Our mission is to provide catalyst and essent... View full profile

Global Contract Research Organizations in Hong Kong

ACROSS Global is a unique, full-service, comprehensive alliance of qualified CROs and Specialist Service Providers dedicated to providing a professional, cost-effective, focused, and seamless service to the pharmaceutical, biopharma and medical devic... View full profile

  • Bosnia & Herzegovina
  • Congo, DR of
  • Philippines
  • Saudi Arabia
  • South Africa
  • South Korea
  • Switzerland
  • United Arab Emirates
  • United States

Celero provides optimal returns to innovative biotechs & pharmaceutical companies by addressing unmet needs, accelerating clinical development and commercialising innovative healthcare products.Trial mismanagement is the main reason why 85%-90% o... View full profile

  • Netherlands
  • United Kingdom

ClinActis Pte. Ltd., is a leading full-service contract research organisation (CRO) in Asia Pacific. We provide clinical trial services to the pharmaceutical, medical device, medical nutrition and biotech companies in Asia Pacific. Headquartered in... View full profile

As a provider of comprehensive Phase I through IV clinical trial management, clinical pharmacology, patient access solutions and other enabling services, Fortrea partners with emerging and large biopharma and medical device and diagnostic companies t... View full profile

  • Czech Republic
  • New Zealand

Since our foundation in Dublin, Ireland in 1990, our mission has been to help our clients to accelerate the development of drugs and devices that save lives and improve quality of life. We are a global provider of consulting, and outsourced developme... View full profile

Our unique global partnering philosophy emphasizes an uncompromising commitment to clinical research and to the highest level of ethical standards and performance in our jobs. We are selective about the projects we engage in because we are devoted to... View full profile

Headquartered in Australia and focused exclusively on the Asia Pacific, Novotech is internationally recognized as a leading regional full-service CRO. With the increasing pace of globalization in drug development, Novotech’s expertise in the vibrant... View full profile

For over 35 years, PAREXEL has proven to be a trusted partner for the complex development journey required of biopharmaceutical and medical device companies. We’re also an astute guide, able to simplify that journey for our clients, so safe new produ... View full profile

PPD is a leading global contract research organization providing comprehensive, integrated drug development, laboratory and lifecycle management services. Our clients and partners include pharmaceutical, biotechnology, medical device, academic and go... View full profile

Life sciences services from SGS – optimize your development timelines to get medicines and medical devices to market quickly and safely. There is no other area of business that is more heavily regulated than the development, testing and distribution... View full profile

  • Burkina Faso
  • Cote d'Ivoire
  • Dominican Republic
  • El Salvador
  • Equatorial Guinea
  • Papua New Guinea
  • Saint Lucia
  • Trinidad & Tobago
  • Turkmenistan

Syneos Health (Nasdaq:SYNH) is the only fully integrated biopharmaceutical solutions organization purpose-built to accelerate customer success. We lead with a product development mindset, strategically blending clinical development, medical affairs a... View full profile

List of CROs by location

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SIS International Market Research

Market Research in Hong Kong

April 26, 2023

SIS International

Known as one of the four Asian Tigers in the world economy, Hong Kong has fast developed into a strong economy. With no substantial natural resources and favorable agricultural conditions, the country imports its consumer goods.  The economy of Hong Kong is largely dependent on the service sector which generates around 93% of the country’s GDP.

Hong Kong offers several opportunities for businesses looking to enter or expand their presence in the region. As a result, conducting market research in Hong Kong is essential for companies aiming to succeed in this dynamic and highly competitive environment. 

By providing valuable insights into consumer demographics, industry trends, and the competitive landscape, market research in Hong Kong empowers global companies to make informed decisions and develop targeted strategies to attract and retain customers effectively.

Asia’s World City

The Hong Kong business market has been highly adaptable to globalization, rising competition, and technological advancements in the last two decades, allowing it to overcome the dynamic challenges faced by the world economy.

With the handover and Mainland China’s rising, the question of Hong Kong’s relevance in a flat global economy may be raised.

Overview of the Hong Kong market

Driven by its well-developed financial sector, robust trade relations, and strong ties to mainland China, Hong Kong has undergone steady economic growth. Market research in Hong Kong can assist businesses in identifying growth opportunities and positioning themselves for success in this prosperous economy. This is why.

Hong Kong became a regional trade and investment hub due to its highly competitive business environment, minimal government intervention, and low taxes. In addition, Hong Kong has a workforce that is highly educated and skilled, possessing professional expertise. A sophisticated and discerning consumer base has emerged due to the diverse population, high-income levels, and cosmopolitan lifestyle.

Businesses can attract and retain the right talent for their operations by conducting market research in Hong Kong to understand the local talent pool, recruitment landscape, and workforce trends. Businesses can expand their reach and capitalize on opportunities in the broader Asia-Pacific region by gaining insights into the region’s consumer preferences, trade regulations, and market dynamics.

Global Financial Center

SIS International Market Research & Strategy

Over the years, Hong Kong has emerged as the international financial center for the Asian markets. Hong Kong Dollar is the eighth highest traded currency in the world. The financing and insurance sector accounts for the major portion of the country’s Gross Domestic Product. The financial market of Hong Kong is highly diverse and holds special expertise in IPO’s and Fund Management.

With a population of approximately 7 million in 2012, Hong Kong has a small populace with a high standard of living.  The Hong Kong Stock Exchange ranks as the seventh largest in the world, which raised 22% of the total world’s initial public offerings (IPOs) in 2009. Hong Kong has one of the strongest stock markets and banking sectors in the world.

Other major service industries that play a vital role in the economy of the country include insurance, real estate, food services, and business services. The country is the ninth most expensive city to live in for expatriates and is host to numerous millionaire households, ranking as the fourth country with the highest number of them.

Emerging trends in market research in Hong Kong

  • Market research purposes can benefit from the wealth of data generated by the growing use of digital platforms and social media networks. To gain insights into consumer behavior and preferences, businesses are utilizing digital data collection methods like online surveys, social listening, and web analytics.
  • Incorporating advanced technologies such as artificial intelligence (AI) and machine learning (ML) is becoming increasingly common in market research in Hong Kong. Researchers can analyze large datasets more efficiently, identify patterns and trends, and generate more accurate and actionable insights using these technologies.
  • Market researchers in Hong Kong are adopting mobile research methods, including mobile surveys, in-app questionnaires, and location-based data collection, as smartphone penetration continues to increase. Businesses can engage with consumers in real-time, collect valuable feedback, and more accurately monitor consumer behavior.
  • To address their specific needs and objectives, businesses are increasingly looking for customized and personalized market research solutions. In response to this demand, market research firms in Hong Kong are providing tailored research services, such as customized surveys, focused group discussions, and thorough interviews with specific audience segments.

Opportunities in Hong Kong

One factor that makes Hong Kong a preferable business market for most foreign investors is the ease of regulations and business policies, and the high protection of rights that the country offers. Hong Kong has been consecutively ranking second in the Ease of Doing Business Index for the past four years. The country is also ranked as the freest world economy according to the Index of Economic Freedom since 1995.

SIS International Market Research & Strategy

The financial services industry remains one of the largest industries in Hong Kong. The business services and tourism industry also shows substantial growth in the recent years. The country is further making efforts to expand into industries that complement its current core industries. The industries that are indicated to grow include education services, environmental industries, innovation and technology, medical services, testing and certification services, and cultural industries.

Real Estate is also a major industry and a source of investment from global and Mainland Chinese investors.  The scarce space makes Hong Kong one of the most expensive places in the world to live and own property.

Some other key elements of market research opportunities are:

  • Emerging industries : Hong Kong is home to a variety of rapidly evolving industries such as fintech, e-commerce, and healthcare. Market research in Hong Kong can help businesses identify emerging sectors with strong growth potential and assess the viability of entering or expanding within these industries.
  • Innovation and technology adoption : Hong Kong is known for its innovation-driven economy and rapid adoption of new technologies. Market research in Hong Kong can help businesses identify technological advancements and trends that could create opportunities for growth such as the development of new products or services, or the optimization of existing processes.
  • Niche market segments : Hong Kong’s diverse and sophisticated consumer base offers opportunities for businesses to target niche market segments with specialized products or services. Market research in Hong Kong can help identify these niche segments, their unique needs and preferences, and the most effective marketing strategies for reaching them.
  • Partnerships : Forming strategic partnerships and collaborations with local businesses, government agencies, or educational institutions can help companies access new resources, expertise, and market opportunities. Market research in Hong Kong can help identify potential partners and assess the feasibility and potential benefits of such collaborations.
  • Product and pricing strategy : By understanding consumer preferences and the competitive landscape, businesses can develop products and pricing strategies that appeal to the Hong Kong market. Market research can also help identify potential gaps in the market that companies can exploit to gain a foothold.
  • Digital transformation : The rapid digitalization of Hong Kong’s economy has created opportunities for businesses to leverage digital platforms and technologies to enhance their operations, customer experience, and marketing efforts. Market research in Hong Kong enables businesses to identify digital trends and opportunities and develop strategies for embracing digital transformation.

Gateway to China

Another major attraction that lures businesses to Hong Kong is the prospect of gaining entry into the world’s largest market by population, China. Since Hong Kong is a Special Administrative Region of the People’s Republic of China, their business practices are often integrated. Hong Kong works as a gateway for most companies to expand their business to mainland China. The FDI inflow of the country is constantly on the rise in the past few years.

Hong Kong is not only a gateway to the Chinese markets, but it also lies in the heart of the major Asian markets, located almost within a distance of a four-hour flight from them.

Importantly, Hong Kong is the gateway to China because of its rule of law, stability and transparent way of doing business.

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Ease of Doing Business

Starting a business or establishing branch offices is relatively easier in Hong Kong than in other markets.  The World Bank rates Hong Kong as #2 in the world in Ease of Doing Business.  As a financial capital with robust infrastructure, transactions and investments are world-class in Hong Kong.

Future outlook of market research in Hong Kong

The future outlook of market research in Hong Kong appears promising based on current trends and factors. Here are some key aspects that may shape the industry in the coming years:

  • An attractive location for market research is Hong Kong due to its position as a global financial center and its proximity to the booming Chinese market. Hong Kong is likely to benefit from increased demand for market research services as China grows and integrates with the global economy.
  • Market research services providing customized solutions will experience a growing demand as businesses in Hong Kong work towards meeting the unique needs of their customers. The development of more specialized market research firms catering to specific industries or niches could be a possible outcome.
  • The market research industry will continue to be transformed by the adoption of advanced analytics and AI. Firms can analyze large amounts of data more efficiently with these technologies, resulting in better insights and more accurate predictions. Helping businesses in Hong Kong make more informed decisions will drive growth in the industry.
  • Businesses in Hong Kong will increasingly prioritize providing exceptional customer experiences as competition intensifies. Market research services that can help companies understand customer preferences, expectations, and pain points will be in demand.
  • International market research firms are likely to be attracted to Hong Kong’s strong business environment and strategic location as they seek to expand into the Asia-Pacific region. Increased competition and industry growth may result from these firms partnering with local companies to provide their services.

About Market Research in Hong Kong

SIS International Research provides leading Market Research and Strategy Consulting solutions in Hong Kong.  We have over 30 years of experience in conducting research and strategy in Hong Kong and China.  Our key services include:

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About SIS International

SIS International offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports and insights for decision-making. We conduct interviews, surveys, focus groups and many other Market Research methods and approaches. Contact us for your next Market Research project.

Contact us for your next Market Research and Strategy Consulting project in Hong Kong.

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Many adults in East and Southeast Asia support free speech, are open to societal change

Majorities in several Asian places we surveyed say harmony with others is more important than the right to speak one’s opinion. (Getty Images)

In Hong Kong, Japan, South Korea and Taiwan, large majorities of adults say that people who disagree with their government’s actions should be able to publicly criticize the government, according to a 2023 Pew Research Center survey . For instance, 83% in both South Korea and Taiwan say this.

Pew Research Center conducted this analysis to explore how adults across Asia view government criticism and free speech.

Data comes from two Pew Research Center projects. Data for Hong Kong, Japan, South Korea, Taiwan and Vietnam comes from a Center survey of 10,390 adults conducted from June to September 2023. Data for Cambodia, Indonesia, Malaysia, Singapore, Sri Lanka and Thailand comes from a Center survey of 13,122 adults conducted from June to September 2022.

Interviews were conducted over the phone in six places: Hong Kong, Japan, Malaysia, Singapore, South Korea and Taiwan. In Cambodia, Indonesia, Sri Lanka, Thailand and Vietnam, interviews took place face-to-face.

These surveys are part of the  Pew-Templeton Global Religious Futures project , which analyzes religious change and its impact on societies around the world.

Respondents were selected using a probability-based sample design. Data was weighted to account for different probabilities of selection and to align with demographic benchmarks for the adult populations.

For more information, read the 2023 survey’s full list of questions and responses, the 2022 survey’s full list of questions and responses , and our survey methodology .

A diverging bar chart showing that majorities across Asia say people should be able to publicly criticize their government.

And in Hong Kong – where recent laws have curtailed free speech and dissent – 81% of adults say people should be able to criticize the government in public.

Adults in these East Asian places are generally more supportive of critical speech than those in the South and Southeast Asian societies we surveyed in 2022 . Those societies included Indonesia, Malaysia, Singapore, Sri Lanka and Thailand. Like in East Asia, some of these places have legal restrictions on free speech.

Still, majorities in South and Southeast Asia say that people should be able to publicly criticize the government, including three-quarters of Indonesians. In Singapore, where freedom of expression and freedom of the press are limited, 55% say this.

(Cambodia and Vietnam were also included in these surveys, but we did not ask this question in those places.)

Free speech or social harmony?

A diverging bar chart showing that people in Asia are divided on whether it’s more important to say one’s opinion or to preserve harmony.

While most adults in the places surveyed support the right to publicly criticize the government, there is no consensus on how free speech should intersect with social harmony.

We asked whether people should be allowed to publicly speak their opinions, even if they upset other people, or whether harmony with others is more important than the right to speak one’s opinion.

Clear majorities in several places, including Cambodia (69%) and Indonesia (67%), say harmony is more important than the right to speak your opinion. However, a majority of Thai adults (59%) hold the opposite view.

Adults in Hong Kong and Taiwan are fairly evenly split on this question.

Differences by age and education

In most of the surveyed places, adults ages 18 to 34 and those with more education are more likely than their counterparts to support the right to criticize the government. They are also more likely to support speaking freely, even at the expense of social harmony.

For instance, in South Korea, 92% of adults under 35 say people should be free to criticize the government, compared with 80% of those ages 35 and older. And 91% of South Koreans with a postsecondary degree support this, compared with 76% of adults with less education.

Should societies be open to change?

A diverging bar chart showing that 67% of Japanese adults say the future will be better if their society is open to change.

Throughout East Asia and neighboring Vietnam, many people think their society will be better off in the future if it is open to change, as opposed to sticking to its traditions and way of life. In these places, aging populations are raising questions about the future . (We did not ask this question in South and Southeast Asia in 2022.)

Most South Korean (78%) and Japanese (67%) adults say their societies will be better off if they are open to changes. In Taiwan and Vietnam, 53% agree.

People in Hong Kong are evenly split: 49% say Hong Kong will be better off sticking to its traditions, and the same share say it should be open to change. Across the surveyed places, adults ages 18 to 34 are more likely than those ages 35 and older to support changing traditions. In Vietnam, for example, 61% of younger adults say this, compared with 48% of older adults.

Respondents with more education are also generally more likely than those with less education to say the future will be better if their society is open to change.

Note: For more information, read the 2023 survey’s full list of questions and responses, the 2022 survey’s full list of questions and responses , and our survey methodology .

  • Free Speech & Press
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Manolo Corichi is a research analyst focusing on religion research at Pew Research Center .

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Most americans say a free press is highly important to society, ­most americans favor restrictions on false information, violent content online, freedom of speech and lgbt rights: americans’ views of issues in supreme court case, most u.s. journalists are concerned about press freedoms, most popular.

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Research: New Hires’ Psychological Safety Erodes Quickly

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And what leaders can do to protect it.

Across industries, from manufacturing to health care, the luxury of waiting years to benefit from new talent is long gone. Thriving in today’s dynamic economy means bringing new hires up the learning curve faster than ever. Yet, the authors’ latest research suggests one catalyst for learning is often lacking when it’s needed most: psychological safety. They show why newcomers are vulnerable to this loss and present strategies to help preserve their early willingness to speak up.

In October 2021, Delta Air Lines CEO Ed Bastian noted a significant shift in the airline’s workforce as it emerged from the Covid-19 pandemic. Speaking to investors, he called it a juniority benefit . “Many of our most experienced employees have chosen to retire, and that’s opened up opportunities for younger people,” he said, framing the change as advantageous for the company. But juniority benefits were not without costs.

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  • DB Derrick P. Bransby is a doctoral student at Harvard Business School. His research explores the intersections of creativity, innovation, and learning in teams.
  • Michaela J. Kerrissey is an assistant professor of management at the Harvard T.H. Chan School of Public Health.
  • Amy C. Edmondson is the Novartis Professor of Leadership and Management at Harvard Business School. Her latest book is Right Kind of Wrong: The Science of Failing Well (Atria Books, 2023).

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Jeffrey Spraggins named director of Vanderbilt University Mass Spectrometry Research Center

Marissa Shapiro

Marissa Shapiro

Jul 17, 2024, 11:00 AM

Jeffrey Spraggins

Jeffrey Spraggins , associate professor of cell and developmental biology, biochemistry, and chemistry, has been named director of the Mass Spectrometry Research Center . He succeeds Richard Caprioli , Stanford Moore Chair in Biochemistry, who established the MSRC in 1998 and who is retiring this summer.

Spraggins is a leading scientist in spatial biology and imaging mass spectrometry—an untargeted molecular imaging approach that enables molecular mapping at cellular resolution—a technology originated by Caprioli. Spraggins’ research lies at the intersection of technology development, data science, and biomedical research. His research group is creating integrated multi-omics pipelines that combine imaging mass spectrometry with various forms of microscopy and spatial transcriptomics to offer a systems biology view of tissues at cellular resolution. By revealing relationships between cellular organization and molecular distributions across spatial and molecular scales, they are creating a toolbox for precision medicine. This work offers novel methods for sub-typing diseases and biomarker discovery. His research group applies these advanced techniques to the study of Alzheimer’s, kidney, and infectious diseases.

“With immense gratitude to Richard for his years of leadership and mentorship, I am thrilled to have the opportunity to lead the MSRC into its next chapter. The unique combination of talented personnel and trainees, immense technical resources, and the interconnectivity between the research and development labs and core services has always made the MSRC a special place for mass spectrometry,” Spraggins said. “My research team develops integrated tools that aim to deliver biological insight, not just data. This will remain our focus as we grow the MSRC, both in terms of the R&D laboratories and the core services offered. I look forward to working with the talented mass spectrometrists at Vanderbilt and our diverse partners, collaborators, and users to identify the analytical needs of the biomedical research community and develop next-generation mass spectrometry and molecular imaging capabilities to advance our research objectives.”

Mass spectrometry is a versatile analytical technology widely used to study the physical, chemical, and biological properties of various compounds. In biomedical research, it is frequently utilized for identifying unknown compounds, conducting qualitative and quantitative analyses of biomolecules (such as proteins, oligosaccharides, lipids, and metabolites), studying protein interactions and structure, and as a tool for pharmacokinetics.

At Vanderbilt, the MSRC brings state-of-the-art mass spectrometry expertise, methodology, and instrumentation to the research and clinical infrastructure across the university and the Vanderbilt University Medical Center. Its current configuration, with three core labs and an R&D function, houses more than 40 mass spectrometers and has served over 250 users over the past 12 months, making it one of the world’s largest academic mass spectrometry centers. In 2023, Vanderbilt and Bruker Daltonics, a manufacturer of scientific instruments for molecular and materials research, established a Mass Spectrometry Center of Excellence , the first center of its kind to be established by Bruker.

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“Richard Caprioli’s visionary leadership of the Mass Spectrometry Research Center led to Vanderbilt’s current position at the forefront of advanced research in imaging mass spectrometry. I am delighted that Jeff Spraggins has accepted the position of director of the MSRC, and I am confident that he will lead the center to new pinnacles of achievement in the application of imaging mass spectrometry to biological samples, including the human body,” said  John Kuriyan , dean of the School of Medicine Basic Sciences and University Distinguished Professor of Biochemistry and Chemistry.

The MSRC is among the most collaborative biomedical research entities at Vanderbilt: collaborators and users are based in nearly every center and department in VUMC and in many trans-institutional initiatives in Basic Sciences and the College of Arts and Science, including its role as a major part of the facilities available to the Vanderbilt Institute of Chemical Biology, and has many collaborative arrangements with Meharry Medical College. The MSRC also conducts sponsored research in drug metabolism for prestigious pharmaceutical companies, including Merck, Roche, Novartis, Lilly, and Schering-Plough.

Spraggins is the director of the VU Biomolecular Multimodal Imaging Center grant, funded by the National Institutes of Health to build a platform to construct comprehensive 3D molecular atlases of human tissues using integrated imaging and molecular analysis technologies. BIOMIC is part of the Human Biomolecular Atlas Program  (HuBMAP) , the Kidney Precision Medicine Project (KPMP) , and the Human Tumor Atlas Network (HTAN) . BIOMIC works with researchers across Vanderbilt and VUMC and the Delft University of Technology in the Netherlands. He is also the principal investigator on multiple research grants from the National Institute of Diabetes and Digestive and Kidney Diseases, the National Institute of Allergy and Infectious Diseases, the National Institute on Aging, and the National Eye Institute.

“We are so thrilled that Dr. Spraggins is the new director of the MSRC! Richard Caprioli built a center that was always on an upward trajectory, supported by his own lab members, by the highly complementary research of Professor Kevin Schey and his lab, and by the staff of the MSRC,” said Charles Sanders , the Aileen M. Lange & Annie Mary Lyle Professor of Cardiovascular Research, vice dean of Basic Sciences, and professor of biochemistry. “We believe Jeff is uniquely qualified to step in to lead the MSRC team to an even higher level scientific of accomplishment and visibility.”

To select the new MSRC director, Dean Kuriyan convened an advisory committee of the four department chairs, led by David Cortez , the Richard N. Armstrong Professor of Innovation in Biochemistry and chair of biochemistry. The committee recognized Spraggins’ growing international reputation, ability to manage large interdisciplinary research teams, and his vision for the future of the MSRC. “Jeff impressed the committee with his plans to unite mass spectrometry research across campus under a common purpose and vision,” Cortez said. Spraggins joined the MSRC in 2009 as a postdoctoral fellow and transitioned to a research faculty position in the biochemistry department in 2013. In 2021, he joined the department of cell and developmental biology as a tenure-track faculty member. He was promoted to associate professor and named a 2024 Chancellor Faculty Fellow in 2023.

Spraggins is a member of the American Association for the Advancement of Science, the American Society of Mass Spectrometry, the Imaging Mass Spectrometry Society, the Human Proteome Organization, and the American Society of Nephrology. In addition, he is a volunteer mentor for Females in Mass Spectrometry, and his laboratory is a host for the HuBMAP Underrepresented Student Internship Program. He received his bachelor’s degree from the College of Wooster in 2003 and his Ph.D. in analytical chemistry from the University of Delaware in 2009.

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  25. Hong Kong Landlords Pay Bigger Agent Fees to Fill Empty Offices

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  27. Associate Intern (Vietnamese Speaker)

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  29. Jeffrey Spraggins named director of Vanderbilt University Mass

    Jeffrey Spraggins. Jeffrey Spraggins, associate professor of cell and developmental biology, biochemistry, and chemistry, has been named director of the Mass Spectrometry Research Center.He succeeds Richard Caprioli, Stanford Moore Chair in Biochemistry, who established the MSRC in 1998 and who is retiring this summer.. Spraggins is a leading scientist in spatial biology and imaging mass ...

  30. Manufacturing

    HK Research is the industry's gel coat expert with products specially engineered to deliver outstanding performance in the shop and in the field. Our fully automated facility produces the world's most advanced, consistently reproducible gel coats. Barrel to barrel, our coatings deliver superior protection that will last longer and maintain ...