made in future book review

Made in Future: A Story of Marketing, Media, and Content for our Times

Publisher,Penguin Random House SEA Publication Date, July 6, 2022 Format, Paperback Weight, 420 g No. of Pages, 332

In this new age, marketers, media owners, agencies and content creators tend to struggle with the new realities of marketing. Everything they learnt while they were growing up is being challenged, and seems to be growing irrelevant against the disruptors that they face. Marketing thinking, even in some of the world’s largest organizations, is disconnected from their own ground-level executions.

The game has changed. But they are still playing by the rules of the 1990s. They are set to lose if they keep applying Band-Aids on a broken model and trying to fit the future in the containers of the past. They need a ‘native’ view of marketing in the digital age. This book provides a conceptual glue.

Prashant Kumar, in his groundbreaking new book Made in Future , delves into the principles and applications of marketing strategy in the new age. Rich in research and great case studies, this book is an effort to bridge the two worlds of old school marketing principles and the new consumer and media behaviours.

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Prashant Kumar

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Book Review: Made in Future: A Story of Marketing, Media, and Content for Our Times by Prashant Kumar

Being a blogger influencer and digital marketing professional, I know the true potential and value of this book. Lucky me to have found this book by an industry expert, such books are rare!!

Made in Future: A Story of Marketing, Media, and Content for Our Times by Prashant Kumar is a treasure trove that cannot be ignored by bloggers, influencers, marketers, ambitious corporate people, and above all for those entrepreneurs who have put their life in the marketplaces. The length and breadth of the book is extensive, its coverage on marketing approaches, history, disruption, future is simply lollapalooza.

I sighed in appreciation for the author as he knows so much about marketing…simply superb and amusing. I have read many short e-books on marketing tips, tricks, strategies, and what not…but this one blows me out. The author takes time to define and explain all things that matter in the marketing. He begins with types of marketplaces, rules, customer positioning, brand strategies, social media cause and effect. He explains with perfect examples and analogies. For instance, he talked about the ruination of Tata Nano due to negative marketing, and on the other hand how Apple products lead the race because of superb UX.

But the best part that I liked from the book was based on social media. He explained some eight parts and parcel of it, including social media crises. But it was really a takeaway for me, since I am someone who is dependent on social media ads for revenue for our business.

Right since the beginning you will notice that the author included data and technology in every aspect of marketing because it’s future. Marketing is nothing without data and tech trends. Data with technology is considered IR 4.0. It means industrial revolution 4.0.

The book offers great insights into everything related to new-age marketing. I could not grasp all in one reading, so I made personal notes for referring over and again. The take on marketing is simply superb and engrossing and way ahead than time. Reading with patience such a great book means witnessing a change in life. Prashant’s control over language, presentation of facts and brands’ success/failure stories take the book to a different level. The more I praise this book, the less it’s going to be.

Order your copy from Amazon/Kindle .

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Prashant Kumar

Penguin Random House India Private Limited

16 May 2022

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Book review: made in future by prashant kumar.

Indeed a story of marketing, media, & content for our times. It’s a high-value book for people involved into understanding businesses, media houses, online and offline marketing, and much more. However, the book is a treasure for marketing professionals, as like other fields are changing, so the marketing landscape is bound to change.

The author Prashant Kumar is a veteran from the marketing field. His work goes back to dot com era, where he experimented and learnt a lot before commencing Entropia, now a part of Accenture.

The book is not a cakewalk; it’s heavy at many places, yet beneficial for its discerning readers. As a matter of fact, whosoever wants to be updated with marketing insights and secrets, need to pick up this book at the first opportunity.

The book’s language, analogy, graphs, charts – is all class, of international standard. Prashant has delivered very important lessons and tricks using simple language, with relevant examples, yet the field-jargons are rampant. Otherwise it is a way useful book.

Let’s see what’s inside the book that stretches up to 300 pages. The core theme of the book is to bring disruptions of the marketing into limelight along with data and ever-evolving technology.

The book holds 12 chapters, all built around marketing trends and updates, marketplaces, and other allied factors. The author posits that the traditional approach of marketing is no longer available due to excessive data mediated aspects like ML, AI, and so on. Also, technology has played a major role in changing the markets like the advent of marketplaces and social media platforms.

The first chapter sheds light on types of marketplaces. Prashant explained them lucidly as per the segmentation such as utility, sensorial, spontaneous, and relationship. All chapters are beyond definitions, the marketplace insights will equip any e-commerce entrepreneur with right sense of information, and it’ll help them in understanding their target audience and formulating business strategies, as one cannot sell anything in any marketplace. And today’s market is governed by marketplace rules and technology. The author further says that continuous evolution of marketplace is possible due to data and technology.

The book is not banal at any juncture. It quotes examples from history of industrial revolution to 1980s and 90s. It’s a useful book to understand markets, marketplaces actors, brand positioning, and social media measurement, creativity, and much more. The biggest USP of the book is that you can identify yourself with respect to the market. It’s an eye-opener sort of book, and a must read for new, budding, and all types of entrepreneurs.

Buy your copy from Amazon .

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FUTURE TENSE

How we made artificial intelligence―and how it will change everything.

by Martha Brockenbrough ‧ RELEASE DATE: March 19, 2024

A valuable resource for classrooms, libraries, and forward-looking teens.

A deep dive into the past, present, and future of artificial intelligence.

The book’s early chapters cover AI’s history—going back to ideas from ancient China, Egypt, and Greece—providing readers with a thorough foundation that summarizes various technological developments, each more advanced than the next. This section is best suited to research papers, as the language tends toward the dense and dry. That said, readers will appreciate the text’s impressive clarity in technical explanations and the author’s obvious respect for young readers’ intelligence. The writing becomes remarkably more engaging once the book progresses to modern applications—the good (some medical uses), the bad (surveillance of daily life, deception by bots), and the problems AI can learn to solve. Brockenbrough is particularly good at finding ways to tie its applications to students’ lives through relatable examples. At the same time, she covers the broader international context (for example, she compares the AI race between China and the U.S. to the Cold War space race). The book documents both the diversity of the humans behind the creation of AI and the racial bias that can be baked into the technology through the flawed data it’s trained on. A careful neutrality, an emphasis on the pros and cons of AI itself, clear ethical judgments regarding certain uses (e.g., privacy violations and manipulation of opinions and emotions), factual accuracy, and rigorous documentation all support authorial credibility and make this an important read.

Pub Date: March 19, 2024

ISBN: 9781250765925

Page Count: 272

Publisher: Feiwel & Friends

Review Posted Online: Jan. 5, 2024

Kirkus Reviews Issue: Feb. 1, 2024

TEENS & YOUNG ADULT SOCIAL THEMES | TEENS & YOUNG ADULT SCIENCE & TECHNOLOGY | TEENS & YOUNG ADULT NONFICTION

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THE NEW QUEER CONSCIENCE

From the pocket change collective series.

by Adam Eli ‧ RELEASE DATE: June 2, 2020

Small but mighty necessary reading.

A miniature manifesto for radical queer acceptance that weaves together the personal and political.

Eli, a cis gay white Jewish man, uses his own identities and experiences to frame and acknowledge his perspective. In the prologue, Eli compares the global Jewish community to the global queer community, noting, “We don’t always get it right, but the importance of showing up for other Jews has been carved into the DNA of what it means to be Jewish. It is my dream that queer people develop the same ideology—what I like to call a Global Queer Conscience.” He details his own isolating experiences as a queer adolescent in an Orthodox Jewish community and reflects on how he and so many others would have benefitted from a robust and supportive queer community. The rest of the book outlines 10 principles based on the belief that an expectation of mutual care and concern across various other dimensions of identity can be integrated into queer community values. Eli’s prose is clear, straightforward, and powerful. While he makes some choices that may be divisive—for example, using the initialism LGBTQIAA+ which includes “ally”—he always makes clear those are his personal choices and that the language is ever evolving.

Pub Date: June 2, 2020

ISBN: 978-0-593-09368-9

Page Count: 64

Publisher: Penguin Workshop

Review Posted Online: March 28, 2020

Kirkus Reviews Issue: April 15, 2020

TEENS & YOUNG ADULT NONFICTION | TEENS & YOUNG ADULT SOCIAL THEMES | TEENS & YOUNG ADULT BIOGRAPHY & MEMOIR

THEY CALLED US ENEMY

by George Takei & Justin Eisinger & Steven Scott ; illustrated by Harmony Becker ‧ RELEASE DATE: July 16, 2019

A powerful reminder of a history that is all too timely today.

A beautifully heart-wrenching graphic-novel adaptation of actor and activist Takei’s ( Lions and Tigers and Bears , 2013, etc.) childhood experience of incarceration in a World War II camp for Japanese Americans.

Takei had not yet started school when he, his parents, and his younger siblings were forced to leave their home and report to the Santa Anita Racetrack for “processing and removal” due to President Franklin D. Roosevelt’s Executive Order 9066. The creators smoothly and cleverly embed the historical context within which Takei’s family’s story takes place, allowing readers to simultaneously experience the daily humiliations that they suffered in the camps while providing readers with a broader understanding of the federal legislation, lawsuits, and actions which led to and maintained this injustice. The heroes who fought against this and provided support to and within the Japanese American community, such as Fred Korematsu, the 442nd Regiment, Herbert Nicholson, and the ACLU’s Wayne Collins, are also highlighted, but the focus always remains on the many sacrifices that Takei’s parents made to ensure the safety and survival of their family while shielding their children from knowing the depths of the hatred they faced and danger they were in. The creators also highlight the dangerous parallels between the hate speech, stereotyping, and legislation used against Japanese Americans and the trajectory of current events. Delicate grayscale illustrations effectively convey the intense emotions and the stark living conditions.

Pub Date: July 16, 2019

ISBN: 978-1-60309-450-4

Page Count: 208

Publisher: Top Shelf Books

Review Posted Online: Aug. 4, 2019

TEENS & YOUNG ADULT NONFICTION | GENERAL GRAPHIC NOVELS & COMICS | BIOGRAPHY & MEMOIR | TEENS & YOUNG ADULT BIOGRAPHY & MEMOIR

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Book Review: ‘The Age of AI: And Our Human Future’

From ensemble cast of authors former Secretary of State Henry Kissinger, former Google CEO Eric Schmidt and MIT’s Daniel Huttenlocher comes “The Age of AI: And Our Human Future,” an exploration of how artificial intelligence (AI) is already changing our world and how it may someday change the very nature of the human condition.

AI will affect everything from the way we make scientific discoveries to the way warfare is conducted, the authors predict. It has already surpassed the world’s greatest chess players, and it won’t be long before AI algorithms are the safest drivers on the road, the sharpest medical diagnosticians or the most prolific artists and writers.

But, uncontrolled, AI also poses nightmarish dangers to society: producing hyper-realistic fake speeches or videos of events that never happened, AI-driven warfare spilling over into the civilian sphere, or, most disturbingly, a future where the most significant decisions about the fate of the world are not made by humans.

While I had some familiarity with the subject of AI, I was excited to develop a well-rounded understanding of it from this title.

“The Age of AI: And Our Human Future” is dense with explanations, predictions, opinions and fears about AI, and is also encased in difficult and, at times, repetitive language. It lays out rough outlines for national and global committees that should determine AI’s uses and limitations across industry, academia and governments, in what feels like a stream of consciousness narrative.

Because this book is based on actual conversations between the authors, it felt at times as if I were being hit with the conclusions of many hours of thought without the time to reason through it all myself and keep pace.

But the abstruse wording and repetitive statements weren’t the biggest obstacles to getting through this book. Instead, it was the deeply thought-provoking points made by the authors that regularly sent me spiraling into reflection. The authors did succeed in what was perhaps their primary objective: to instill in the reader a sense of the significance of AI and the need for discourse about it.

This book ambitiously attempts to walk the reader through as comprehensive a summary of AI as can be fit in 143 pages. This book has convinced me that AI will span far beyond the domain of science and technology, infiltrating every aspect of society and changing nearly everything about the way we live our lives.

Although I expected to come away from the reading somewhat satisfied on the subject, I was left asking more questions than I could find answers for in these pages. Though it was my first book on the subject, it will certainly not be the last.

This book may not be the singular text about artificial intelligence that I was hoping for, but it’s worth reading nonetheless. It’s a guidebook for the kind of considerations we should be having about AI: how it will impact the economy, law, warfare, diplomacy and what it will mean to be human in a world dominated by nonhuman intelligence.

At its core, this book is meant to start a conversation — perhaps what will soon be “the” conversation. As a new, AI-driven epoch of human existence looms on the horizon, this is a subject everyone needs to take the time to familiarize themselves with — the sooner, the better. To that end, one need not look further than “The Age of AI: And Our Human Future” to do just that.

Amrit Parmar

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Rancho Santa Fe Review | A future of hope? Choice must be made in…

Rancho Santa Fe Review

Rancho santa fe review | a future of hope choice must be made in author’s new novel set in 2050.

Even though David Brin identifies himself as a science fiction writer, he declares the genre has been misnamed.

It should be called “speculative history,” the local author and futurist said before a book signing for his newest work, “Existence,” last week at Mysterious Galaxy Books in Kearny Mesa. “These are stories about the effects of change on individuals, peoples and generations.”

He circles around a lot of topics in his interviews, from the state of science education — we’re not as bad off as everyone thinks, he posits — to what “artsy types” think of science fiction — they “despise it.”

Be certain, though, that his interest in science fiction began with a love of history and he’s quite willing to talk about either or both.

While he says only 10 percent of science fiction writers are scientists — and he’s one — all science fiction writers devour history.

As a man who holds an undergraduate degree in astrophysics from Cal Tech, a master’s in electrical engineering and a Ph.D. in space physics from UCSD, he brings a unique understanding of science and technology to his craft. Adding adventure and imagination, he has written more than a dozen novels of his own, collaborated with other authors on more, and published graphic novels, young adult novels and nonfiction as well as short fiction. One book, “The Postman” was made into a film starring Kevin Costner in 1997.

Writing was his “passionate hobby,” he said, noting that he figured he would publish a novel every five or six years while teaching and doing research. But, he added, “civilization had other plans for me … I had success at storytelling and that became the tail that wagged the dog.”

A third generation writer, Brin has won awards from Hugo International Science Fiction, the American Library Association and Nebula. (His daughter seems to be continuing the family tradition as she is now a journalism major who has designs on following in his footsteps. Brin and his wife, Cheryl, who he followed to Paris when she was doing her post-doctoral degree, also have two sons.)

More recently, with UCSD’s Sheldon Brown, Brin helped formulate the proposal for the newly launched Arthur C. Clarke Center for the Human Imagination and will be involved as the new center at UCSD moves forward. While his role hasn’t been determined, he joked that he will be “a grand old fart adviser.”

Brown was UCSD’s director of the Center for Research in Computing and the Arts until he was named to head the Clarke Center which aims “to develop, catalyze, and be a global resource for research, teaching, and value-added initiatives inspired by the singularly imaginative, multi-disciplinary legacy of Sir Arthur Clarke.”

Using all of the resources of the university — and with the support of all of its deans — the focus will be on collaborations around the world in technology, education, engineering, health, science, industry, environment, entertainment and the arts.

Brin, who blogs regularly, calls himself the go-to guy on extraterrestrial life and says he’s “best known as a ‘futurist’” who comments plausibly and entertainingly about trends in technology and society. He’s been featured at TEDxDelMar, addressing the question “Is Outer Space Still Part of the Dream,” has spoken to NASA scientists and, on July 14, he’ll be part of a panel at Comic-Con on “Traveling the Spacetime Continuum” and signing his recent work, “Existence.”

His first new novel in nine years, “Existence” is set in 2050. His website, which includes an illustrated trailer to the work with stunning art by Patrick Farley, teases readers: “Billions of planets may be ripe for life, even intelligence. So where is Everybody? Do civilizations make the same fatal mistakes over and over? Might we be the first to cross the minefield, evading every trap to learn the secret of Existence?”

He calls himself a hopeful person. “Only by studying history can you overcome cynicism and realize how amazing this trip has been,” he said. “Think about it. Our ancestors struggled hard. The best of them dreamed we’d be better off than they were. … At this rate our grandchildren may be amazing but we’ve somehow got to get across the danger zone of the next 20 years.”

That’s part of the message he’s trying to convey in “Existence” and why he picked the time frame for the novel.

In it, he said, “the prospects are neither all gloomy nor all sunny.”

Adding, “We’ve been very smart between now and 2050 at keeping disasters barely contained … then something new arrives that forces us to finally make up our minds about whether to deliberately choose a future of hope.”

With his wife on hand at last week’s book signing, the audience of more than 50 fans who seemed more like friends than fans was ready to hear some details as Brin basked in their attention.

“It’s nice to be back,” he said.

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The American South

What is Project 2025? The Presidential Transition Project explained.

The detailed plan to dismantle and reconstruct the government laid out by conservative groups known as the 2025 Presidential Transition Project has critics up in arms over its " apocalyptic " and " authoritarian " nature.

The Heritage Foundation, a conservative think tank in Washington, D.C., led an effort to create the more than 900-page "Mandate for Leadership," published in April 2023, reimagining the executive branch and presented a plan to overhaul several federal government agencies, including the FBI, for the country's next conservative president to follow.

More: Project 2025 head says 'second American Revolution' will be 'bloodless if the left allows'

According to the Project's website, the playbook provides a governing agenda and a lineup of people ready to implement it to "rescue the country from the grip of the radical Left." It includes a domestic and foreign policy agenda, a list of personnel, training, and a 180-day playbook.

"It is not enough for conservatives to win elections," Project 2025 said on its website . "With the right conservative policy recommendations and properly vetted and trained personnel to implement them, we will take back our government."

Project 2025's Director is Paul Dans , who served as the U.S. Office of Personnel Management chief of staff in former President Donald Trump's administration. Although it mentions Trump by name, the handbook does not directly assume the Republican party's presumptive nominee will be the one to carry out its agenda.

What is in Project 2025?

The mandate attacks several policies that former President Barack Obama and President Joe Biden instituted, including student loan forgiveness and Obamacare . It simultaneously calls for expanded executive power for the commander-in-chief while criticizing what Project 2025 members perceive as overreaches by the Biden administration.

"Presidents should not issue mask or vaccine mandates, arbitrarily transfer student loan debt, or issue monarchical mandates of any sort," the plan reads. "Legislatures make the laws in a republic, not executives."

The playbook calls for the reinstatement of a Trump executive order augmenting a president's power to hire and fire federal officials by replacing civil servants with political appointees throughout government.

It also seeks to repeal aspects of the Affordable Care Act , urge the Food and Drug Administration to reverse the approval of abortion pills , and further empower Immigration and Customs Enforcement to deport undocumented immigrants .

The plan also specifically addresses LGBTQ+ issues and attacks "radical gender ideology." In addition to calling for an end to the Department of Education, it suggests legislation that would forbid educators from using transgender students' names or pronouns without written permission from their guardians. It also appears to oppose same-sex marriage and gay couples adopting children by seeking to "maintain a biblically based, social science-reinforced definition of marriage and family."

Project 2025 generates concern

Project 2025 has received substantial criticism from Democrats, including Representative Jasmine Crockett , D-Texas, who called out the controversial plan during a congressional hearing last month.

"I don't know why or how anybody can support Project 2025," Crockett said. "In the United States of America, dictatorships are never funny, and Project 2025 is giving the playbook for authoritarianism as well as the next dictator to come in."

Progressive Democrat U.S. Representative Ayanna Pressley of Massachusetts called it a "far-right manifesto" in a post on TikTok . The Biden campaign captioned a video detailing Project 2025, stating it "needs more attention."

Rachel Barber is a 2024 election fellow at USA TODAY, focusing on politics and education. Follow her on X, formerly Twitter, as @rachelbarber_

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The Angel of Death Has Some Reservations About His Job

Joy Williams distills much learning — from philosophy, religion and history — into 99 stories about the guy who takes your soul.

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CONCERNING THE FUTURE OF SOULS: 99 Stories of Azrael , by Joy Williams

Last month, at the Vatican, Pope Francis told a group of visiting comedians that it was OK to laugh at God, so long as the joke didn’t hurt the feelings of believers or the poor. I grew up Roman Catholic; half of me was staggered by this news. The other half of me wondered if the pope had been dipping into the fiction of Joy Williams .

Williams is the daughter of a Congregational minister. Her work is shot through with flinty and anarchic varieties of religious experience. In her last book of short fiction, “ Ninety-Nine Stories of God ” (2016), the Lord wandered the planet as if he were Jeff Bridges in a floppy bathrobe in “The Big Lebowski.”

He drove a pink Jeep Wagoneer. He stood in line to get a shingles shot. He was a naturalist who thought Home Depot was for wimps. He attended a hot-dog eating contest and called it “the stupidest thing I’ve ever witnessed.” He longed to be in a demolition derby. He probably has $10 on the Mets this weekend.

Blasphemous? In Williams’s fiction, nearly everything she values is a) too important to take entirely seriously and b) fair game for sharp but mostly playful abuse. The abuse is proof of her love. Don DeLillo said it in “Underworld,” and I feel it keenly in my own life: The highest currency that can pass between certain friends is “the stand-up scorn that carries their affections.”

Williams, who turned 80 this year, resembles Mark Twain in the wildcat nature of her literary scorn. One of the best things about Twain’s nonfiction is that he will stop everything and criticize the hell out of a bird or a plant, deliver an absolute drubbing, simply because it happens to be in front of him. Thus, in “A Tramp Abroad,” “the average ant is a sham,” cats have lousy grammar, the Edelweiss flower is beastly ugly and so on. His original rants are longer and vastly more fun. On audio, these will make you stop in the street and bend over, laughing like a fool.

Williams writes with more feeling about nature than any writer I know — or, at least, with more feeling than any writer whose preciousness doesn’t make me want to refund my lunch into my shirt pocket — but like Twain she knows there are more weirdos in the natural world than Audubon can count. When a fern appears in her fiction, for example, it will sit there looking “crazier than hell.” It won’t “have much of an emotional life because it is insane.” Kids? They’re “fickle little nihilists.”Williams and Twain: They’re name-calling peas in a very small American pod.

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Power book ii: ghost season 4 episode 5 review: ego death.

All midseason finales don't need to go out with a massive cliffhanger. Or even a bang.

They just need to do enough to leave you wanting more.

Did the LAST Power Book II: Ghost midseason finale pull that off? Yes and no.

This season of Power Ghost has been more hit-and-miss than we're used to, but even with some hours that weren't the best, the series continues to be one of the most entertaining on television.

And that's exactly what this hour was.

It may not have ended on a crazy cliffhanger that will keep us guessing until the show returns this fall, but it didn't need to. We'll still be coming back to see how this story finishes.

Related: Power Ghost's Michael Rainey Jr. Talks Tariq Entering 'Predator' Mode & Warns 'Anyone Could Go'

I actually walked away excited that no lives were left in the balance or some crazy secret was dropped (though there were certainly some of those through the hour), but instead, we now get to ponder what Tariq will do next.

It's a common question Tariq asks himself, but the stakes are much higher now that he's about to be someone's father.

Tariq's been floundering since Brayden helped him escape that death trap Noma and the Tejadas set up for him, and even though he and Brayden have started a new business venture, he's half in and half out with all the various things going on in his life.

The greatest trick the Power Universe ever played was making me root and care about Tariq St. Patrick.

I want him to get his revenge on those who've set out to destroy everything he built. I want him to find a way to get to the top, protect the people he loves, and live a long life.

But at the same time, it seems like such an unattainable goal. And is that even what Tariq truly deserves after the life he's lived?

Tariq waking up after the events of Power Book II: Ghost Season 4 Episode 4 hungover and getting blown off by Anya felt like it could have been a rock bottom moment, but Tariq turned it into a learning experience.

Never one to stay down too long, he was onto the next thing, and isn't that the difference between not only him and Brayden but him and so many others?

Not everyone can go through life, have bad things happen to them, and just get up and keep going like it doesn't affect them. That's not a reality for many people, and it doesn't make Tariq better than anyone because he takes his licks and pretends like they didn't happen.

Tariq has been and continues to be very selfish, and at the end of the day, it's Tariq's way or no way. There's a reason that man is alone, not a friend or person in his corner, outside Brayden.

Tariq's problems are always the biggest. They're always the most important. And it's high time someone told him about himself, and I'm glad it was Brayden, even if I was nodding along with both of them when they were getting their whacks in.

Brayden's done a lot for Tariq, but Brayden has also messed up. He's made messes Tariq has had to clean up. He wanted out not long ago and came back for Tariq, but you can't blame Tariq for having doubts about how invested Brayden truly is in what they're doing.

Related: TV's Best Hate-Driven Relationships

Tariq's inability to see beyond his life is one of his worst qualities because it gives him such a narrow view of the world. He doesn't know how to be a friend to anyone or a romantic partner.

You can say he kind of knows how to be a son, but I couldn't type that out without scrunching my face up because, duh.

One thing you can appreciate about Brayden, though, is that he and Tariq can have a knockout, heavyweight fight, but the second Tariq was in trouble, Brayden went running.

Brayden has such terrible taste in women. It's truly a crime, and Elle seems like a nice girl who's been dealt a lot, but what we don't do in 2024 is drug people in an attempt to get them to loosen up.

What are we doing here, Elle?

It was nice of them to give Elle some depth beyond 'the girl who Brayden is sleeping with and is slowly getting him hooked on coke,' but they lost me with this little plot, which put Brayden in a terrible place.

You would think he'd be a little less trusting after Riley, but that's just who Brayden is at his core. He wears his heart on his sleeve, but he should recognize he doesn't know this girl like that.

Tariq's acid trip didn't cause too much damage to Tariq, thankfully, but it did something that nothing else in his life has done; it made him finally see he's more like his father than he thought.

Everyone in his life and beyond has known that, but Tariq has attached so much venom and disdain to Ghost that he's never allowed himself to see their similarities and embrace them.

He's reached a crossroads where he either needs to get out, turn the page, and find something else for his life. Or he can lock in and ascend to heights he's never reached to be better than even Ghost was.

It was an interesting image seeing Tariq versus Tariq while he was tripping on acid, two versions of the same man.

Tariq's decision to take that fever dream as a sign he needed to move more toward Ghost 2.0 than away led me to one conclusion and one conclusion only: whether now or in the future, he'll ultimately succumb to the same fate as his pops.

Related: 13 Characters Who Broke Our Hearts by Embracing the Dark Side

Tariq becoming the apex predator would mean him going full-throttle, with no remorse, setting the whole goddamn world on fire and doing it with a smile on his face.

Is he capable of that? He shot his father, so yeah, he's certainly capable, but we've seen variations of this story before. If he makes it, he'll be on top, and he'll be all alone.

Diana's decision to have the baby wasn't shocking. It was what she wanted, but it felt like she was looking for that one reason to support her decision. But the Tariq of it all makes things so messy.

These two were trying to kill one another a few hours ago, and now they're splitting ultrasound photos? Not to mention Tariq lying to her face about Salim.

It was shocking to hear Tariq come out and tell Diana his plans to be the big dog in town as if that was supposed to impress her or excite her after all the loss she'd recently incurred and the danger she'd been in.

These two trying to navigate their relationship with zero trust or affection and then successfully co-parent in the future seems like something that will never happen.

It makes you wonder whether Tariq will rethink his plans for total bloodshed. Hint: the answer is no.

Diana was not the only Tejada with a choice to make. Monet decided that she was finally ready to step up, put on her world's best mom hat, and reunite a family that had been fractured beyond repair.

Power shows can be so comical in the way they have people ready to fight to the death and then turn around soon after that and have them talking about the depth of familial bonds and the need for everyone to put aside attempted murder and come together for the greater good.

Monet thought a good meal would get her three kids to forget about the past 24 hours, and it was about as naïve as it gets.

Cane: I'm not gonna be sitting here eating french toast with motherfuckers who tried to kill you, Ma. Monet: Look, a lot of shit has happened. But we can fix it. I know we can. We just need a reset, man. We family, ya'll. And if I can forgive, Cane, you can too. Cane: I could, but I won't. Permalink: I could, but I won't. - PG S04E05

Everything Monet is doing feels too little too late. The damage has been done, and she's dealing with adults with their own lives and ambitions. They no longer feel the pressure and need to conform to their mother's wishes.

Cane's got his own thing going on. Diana's been saying she's out and being with child, there's less insistence she put herself in danger. And Dru, well, he's always had one foot out the door, and he's ready to move the hell on now.

Related: Power Book II: Ghost Season 4 Episode 3 Review: Birthright

Props to Dru for being the one person to hold Monet accountable. He's said what he's felt, and he's made her work for his forgiveness, which was something he didn't have to extend to her in the first place.

It feels like if Monet doesn't say family at least ten times an episode, she's going to glitch or something. She's been saying 'family first' and 'everything I do is for the family' for so long that it's lost all meaning.

It was simply what she told herself to justify her actions when the truth was that most things she did were for her. And it started when she put that gun in Cane's car seat.

Much like Tariq, she had a decision to make about her next move, and just like Tariq, she chose the business, though she sprinkled in some talk about the business being second to family that I don't believe for a second.

In watching all of these shows, a common theme is everyone born into the life or existing in a world where the game is their life, unable to escape it, and most don't even want to.

Monet doesn't want to leave the business because it's all she knows. It's scary to start over. We watched Tariq have to sweep a floor with disgust for a single shift and then balk at the idea of a life spent in don't honest work.

Even if her intentions are in the right place, this belief that Monet can balance the business and her family in some new way feels misguided at best. And it got off to the worst start possible.

For all those who knew there was something majorly off about Detective Carter, I'm currently slow-clapping in your honor because not only is that man DIRTY, but he's also unwell.

Carter has been laser-focused on Tariq and Monet, and while he appeared to be after them because he wanted to rid the streets of drugs and make New York a safer place, he had a rather twisted agenda.

Dirty cops is no shocker, but Carter and his task force trying to hide behind some morality code was a surprise and spoke to Carter's issues, which appear to stem from the resounding grief he feels from his wife's murder.

But that's purely a speculation because there's still so much we don't know about what happened there. Was he always dirty? Did said dirtiness have anything to do with his wife's death?

Or did her death turn him into this vigilante policeman? And how the hell did he get all these other officers on board?

Related: Power Book II: Ghost Season 4 Episode 2 Review: To Thine Own Self

It's pretty sick when you think about it. Skimming from the drug dealers whom you let do what they do but threaten to kill or arrest if they dare to kill the wrong person is a wild proposition.

My task force decides who gets to operate in this city. You stay in line, keep innocents out of harm's way, you can continue. But you go rogue, you will go to prison. Or we kill you. Carter Permalink: My task force decides who gets to operate in this city. - PG S04E05

Monet and Dru had no choice but to agree, but Carter's cockiness was next level for a man who had just laid all his cards out on the table in front of a woman who would now make it her sole mission to bring him down.

Of all the ways I saw this Carter storyline going, this was not one of them. He's crooked, sick, dangerous—all of the above.

So, as we head into the final five episodes, we've got Tariq on a mission to become the biggest drug dealer in the city. Monet and Dru working for the police. And we didn't even discuss Noma and Cane, who made an enemy out of 90s Mike Tyson, er, Zion.

All these stories should converge at some point, even if they currently seem like three completely separate entities.

Power has always been masterful at connecting the dots and making the convoluted make perfect sense.

It's what makes it one of the best.

Everything Else You Need To Know

Noma has been walking around unchecked for far too long, and even though Zion doesn't feel like a credible enemy right now, it was nice to see her sweat a little from something other than Tariq.

It was hilarious that it only took Noma one party to clock Tariq and Brayden's business. It was such a smart plan, but it wasn't stealthy at all.
They still don't know what to do with Davis, but having him be some kind of Noma informant while also sleeping with her is one of the more intriguing things heading into the end of the season.

Related: Power Book II: Ghost Season 4 Episode 1 Review: I Don't Die Easy

Speaking of Noma and Davis, Cane is about to be UPSET. And an upset Cane with a bruised ego is liable to do anything!
Is Dru Tejada, yes, Dru Tejada, slowly becoming the MVP of this season? He's standing on his business and is easily the one doing the least annoying things thus far.
I really appreciated that talk about Sickle Cell between Elle and Brayden.

Tariq and Brayden will never beat the Ghost and Tommy allegations. Zion is out here calling Brayden' tiny Tommy,' and these two are screaming at each other and coming up with a plan to take over the world the next day. That's brotherhood in Power land.
I don't care one way or the other about Kamaal, but I did not appreciate how that little task force talked to him. Now that I know they're dirty, I hope he's the one who takes them down.

Boo split seasons! I may understand them, but I don't have to like it!

The good news is that more Power Ghost is coming to Starz , but the bad news is that we will have to wait for it!

Well, while we do, leave your comments about the hour and the first half of the final season below so we can discuss! I'll see you in the fall!

Whitney Evans is a senior staff writer for TV Fanatic. She is a lover of all things TV. Follow her on X .

Carrie: You just got here. Why are you in such a hurry to leave? Tariq: I have to help my grandmother with my baby sister. I have to help my family. Permalink: I have to help my grandmother with my baby sister. I have to help my family. Added: September 06, 2020

Simon: Why, Tariq, I had almost given up hope. Is your watch stopped? Ida: Young African-Americans have a responsibility to be prompt, young man. We must subvert expectations whenever possible. Tariq: Yes, ma'am. I apologize. I had a family emergency. Simon: Yeah, well I guess you have thee family emergency these days, don't you? He really is remarkably resilient, wouldn't you say, Ida? Permalink: Yeah, well I guess you have thee family emergency these days, don't you? He really is... Added: September 06, 2020

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Biden digs in despite lapses, alarming polls, doubts: 6 takeaways from ABC interview

WASHINGTON — President Joe Biden dismissed concerns about his mental fitness Friday and rejected calls to drop out of the 2024 election as he pushed back at detractors in perhaps the most consequential television interview of his presidency.

Biden, in an interview with ABC News anchor George Stephanopoulos that aired on primetime television, reiterated he won't withdraw from the race following his disastrous debate last week, downplaying his performance as a "bad night" because of fatigue and a "really bad cold."

The 22-minute interview was Biden's first on television since his dismal debate performance in which the incumbent president struggled to complete thoughts, finish sentences and rebut claims made by former President Donald Trump, the presumptive Republican nominee.

Here are six takeaways from the interview, which was taped during Biden's campaign visit Friday afternoon to Madison, Wisconsin.

Biden says he won't even entertain exiting race

Biden dug in as Stephanopoulos repeatedly pressed Biden whether he would end his candidacy if Democratic congressional leaders came to him to convince him he can't defeat Trump in November.

"Well, if the Lord Almighty comes down and tells me to do that, I might do that," Biden said, later insisting that his Democratic allies aren't going to demand that he exit.

"I'm not going to answer that question. It's not going to happen," Biden said. "I've not seen what you're proposing."

Biden said he's seen concerns about his candidacy "from the press," but not heard it from most Democrats.

Five Democratic members of Congress have publicly called for Biden to drop out of the race. The Washington Post reported Friday that U.S. Sen. Mark Warner, D-Va., is working on assembling a group of Democratic senators to ask Biden to exit the presidential race

Biden won't commit to a cognitive test

Biden said he has not taken a neurological or cognitive test to measure his mental fitness, nor would he commit to an independent medical evaluation that includes such an exam.

"No, no one said I had to. They said I'm good," Biden said, adding that he takes a cognitive test "every single day" given the demands and responsibilities of being president.

More: Biden refuses to say whether he'd take independent cognitive test and make results public

"Everything I do, I have that test," Biden said. "Not only am I campaigning but I'm running the world."

Asked again whether he would take a cognitive test to assure Americans of his health, Biden again refused.

"Watch me. There's a lot of time left in this campaign. It's over 125 days."

Biden says he doesn't believe polls showing him losing

Despite Trump leading Biden in virtually all national polls and in most battleground states Biden said he doesn't believe he's currently losing.

"I don't buy that," Biden said. "All the pollsters I talk to tell me it's a toss-up."

Biden also said he doesn't buy that his approval rating is as low as 36%, which some polls have found.

"I don't believe that's my approval rating. That's not what our polls show," he said.

Even before Biden's disastrous debate, Democrats were growing more nervous about a second Trump presidency because of polls showing Biden consistently behind the former president.

When asked whether he's being honest with himself about his ability to beat Trump, Biden responded: "Yes, yes, yes, yes.''

"Look, I remember them telling me the same thing in 2020 − the polls show I can't win," Biden said.

At the end of his interview, Biden gave an answer that is sure to upset his detractors on how he would feel in January if Trump wins the election.

“I’ll feel as long as I gave it my all and I did as good a job as I know I can do, that’s what this is about," Biden said.

'I'm still in good shape,' Biden insists

Biden insisted that he's in good enough physical and mental condition to serve in the White House another four years.

"Can I run a hundred in 10 flat? No. But I'm still in good shape," said Biden, who spoke clearer than he did in the debate but still sounded hoarse at times.

Biden said he is not frail or in worse condition than when he entered the White House three and a half years ago.

"I wouldn't be running if I didn't think I did," he said about whether he can serve another four years, which would make him 86 years old at the end of his term.

Stephanopoulos asked if Biden was being honest with himself.

"Yes, I am. George, the last thing I want to do is not being able to meet that," Biden said.

Biden says he hasn't watched the debate

Biden said he hasn't watched his heavily criticized debate, which was now eight days ago.

"I don't think I did − no," Biden said.

Biden said his performance was "nobody's fault but mine," and that he prepared for it by going over material in "explicit detail," like he does for meetings with foreign leaders with his National Security Council.

Biden said he had trouble keeping up with all of Trump's lies.

Biden was asked about recent comments from former Democratic House Speaker Nancy Pelosi calling it a "legitimate question" to ask whether Biden's debate performance was a "bad episode" or a sign of a more serious "condition."

"It was a bad episode," Biden said. "No indication of a more serious condition. I was exhausted. I didn't listen to my instincts in terms of preparing. I had a bad night."

Biden says recent travel made him tired because of 'really bad cold'

Biden was pressed how could have been tired from recent overseas travel − which he has claimed − when he returned to the United States 12 days before the debate took place.

"Because I was sick. I was feeling terrible," he said, adding that he felt so bad that he had his doctors test him for COVID and other viruses, which turned out negative. "They just said I had a really bad cold."

Biden spent the six days leading up to the debate at the Camp David presidential retreat preparing with top White House aides.

Reach Joey Garrison on X, formerly Twitter, @joeygarrison.

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74 Book-to-Screen Adaptations to Add to Your 2024 Reading List

This list is updated monthly with new upcoming television and movie adaptations of books.

There’s no time like the present to update your reading list, and 2024 holds many exciting and highly anticipated page-to-screen adaptations. Directors and showrunners are drawing from contemporary hits ( Bridgerton ), enduring classics ( Frankenstein ), and epic dramas ( Dune ) for screen versions to be released throughout the year. From historical retellings and YA novels to action-packed comics, the sources of these 74 adaptations are well worth a read before you watch in the theater or on your screen.

The connection between human Amanda and her imaginary friend, Rudger, is the epitome of loyalty. But one day, imaginary friend hunter Mr. Bunting arrives threatening to destroy Rudger forever. Rudger runs away with other lost imaginaries to escape the evil Mr. Bunting but, alone and afraid, he desperately misses his best friend. Time is ticking to return to Amanda’s side before she forgets him and he disappears into just a memory of her childhood.

The Imaginary , starring Kokoro Terada, Rio Suzuki, and Sakura Andô, comes to Netflix on July 5.

The Dark Manual , by Colin O’Sullivan (Out of Print)

A woman living in Japan descends into a state of devastating grief after her son and husband go missing in an assumed plane crash. In an attempt to help, her husband’s electronics company provides her with Sunny, a domestic robot to help assist her in the now-empty home. She is initially miffed by Sunny but learns to accept and even treasure the robot’s presence. As the truth of her family’s disappearance unravels, Sunny seems to hold the key to discovering the reality of her husband and son’s fate.

Sunny , starring Rashida Jones , Hidetoshi Nishijima, and Joanna Sotomura, premieres on Apple TV+ on July 10.

Set in New Zealand circa 1830, The Convert chronicles a preacher who finds himself trapped between white settlers and Māori tribes as violence breaks out and colonizers wage war. The preacher undergoes a deep test of faith as blood is shed and his violent past bubbles to the surface. While trying to enforce the sixth commandment, thou shalt not murder, the preacher makes bold moves to keep the peace in his camp.

The Convert, starring Guy Pearce , Tioreore Ngatai-Melbourne, and Antonio Te Maioha, is in theaters on July 12.

A Japanese snow monkey rules Tokyo’s crime underworld as a revered hit man, looking sharp in a suit and a tie in this adaption of a Marvel comic-book series of the same title. Perfecting his assassination skills, Hit-Monkey is trained by the ghost of American assassin Bryce Fowler. However, when the pair travel to New York City Hit, Monkey becomes known as the “killer of killers.” It is here he begins to reevaluate his career path and becomes determined to find a way out of his life of crime while Bryce sets out to fix the hurt he caused when he was alive.

Season two of Hit-Monkey , starring Ally Maki, Olivia Munn , and Nobi Nakanishi, debuts on Hulu on July 15.

Mafia Spies: The Inside Story of the CIA, Gangsters, JFK, and Castro, by Thomas Maier

This six-part docuseries based on Mafia Spies , a nonfiction work from the author of Masters of Sex , tells the story of two CIA-hired gangsters, Johnny Roselli and Sam Giancana, who set out to assassinate Fidel Castro during the Cold War. The ambitious espionage plot sees all corners of America involved, including the CIA, the mob, and even Frank Sinatra and his A-list buddies. With all its unexpected twists, the book pulls revelations from the JFK Files to investigate the dangerous clash of the 1960s criminal underworld and heated political scheming.

Mafia Spies airs on Paramount+ on July 16.

Those About to Die (or The Way of the Gladiator), by Daniel P. Mannix

Daniel P. Mannix’s 1958 novel Those About to Die , re-published in 2001 under the name The Way of the Gladiator , chronicles the lives of gladiators in ancient Rome. Combining fiction and historical accounts, Those About to Die depicts the evolution of the Roman games and details the extraordinary and barbaric elements of gladiatorial entertainment that began in 264 BC. The show is set to examine the dark underworld of the gladiator business and the lengths to which fighters would go for the bloody sport.

Those About to Die, starring Anthony Hopkins, Dimitri Leonidas, and Jojo Macari, premieres on Peacock on July 18.

Lady in the Lake adapts critically acclaimed crime writer Laura Lippman ’s 2019 novel, which was inspired by two unrelated deaths in Baltimore in 1969. The TV show follows the intersecting lives of Maddie Schwartz, a middle-aged Jewish housewife turned investigative reporter, and Cleo Sherwood, a young African American woman whose murder has been forgotten. Maddie digs deeply into Cleo’s life, desperate to uncover the truth of her death, but Cleo’s ghost is not happy with the insistent investigation.

Lady in the Lake , starring Natalie Portman , Moses Ingram, and Y’lan Noel, is available to stream on Apple TV+ starting July 19.

Snow Piercer, by Jacques Lob, Benjamin Legrand and Olivier Bocquet

After an extended delay, season four of Snowpiercer is finally here. The ever-changing postapocalyptic dystopian thriller is set in 2026, the world has become a frozen wasteland, and humans have made a new home in a perpetually moving train. Season three left off with the train passengers separated as some chose to remain with train conductor Melanie while others headed toward a New Eden with Snowpiercer leader Andre. With the final scene a glimpse of a launching missile, will the fate of Andre’s New Eden plan come to fruition? Or did Melanie’s decision to sit in safety save her?

Season four of Snowpiercer , starring Jennifer Connelly, Sean Bean , and Archie Panjabi, is set to debut on AMC and AMC+ on July 21.

Deadpool 3 . Yep, he’s doing it again. Ryan Reynolds is returning as the foul-mouthed vigilante for more fourth-wall-breaking antics for the first time under the MCU umbrella. Initial teasers reveal Wade Wilson living his regular life before he’s pulled through a time door and set on a secret mission. Wolverine is instantly at odds with Deadpool, so perhaps we have an enemies-to-lovers tale on our hands.

Deadpool & Wolverine , starring Ryan Reynolds, Hugh Jackman , and Emma Corrin , is in theaters on July 25 .

Queenie Jenkins, a 25-year-old Jamaican British woman, is reeling from a messy breakup with her long-term boyfriend. She’s having an awful year: She’s suddenly single, she’s overlooked by her boss, and her Caribbean family doesn’t listen to her wishes. As Queenie undergoes all this upheaval, her vibrant personality battles her troubled soul as she realizes she needs to rebuild her future.

Queenie, starring Dionne Brown, Samuel Adewunmi, and Bellah, debuts on Hulu on June 7.

Kaiser Karl: The Life of Karl Lagerfeld, by Raphaëlle Bacqué

In the 1970s, fashion designer Karl Lagerfeld was not yet a household name but he was about to make waves in fashion. Hopping from Paris to Monaco to Rome, the legendary designer’s formidable story sees him rise from Parisian couture to a king in the glamorous world of fashion. During this time, Lagerfeld falls for French dandy Jacques de Bascher while entering a painful battle against his friend and haute couture rival, Yves Saint Laurent .

Becoming Karl Lagerfeld, starring Daniel Brühl, Théodore Pellerin, and Arnaud Valois, will be released on Disney+ on June 7.

The fourth installment of The Boys continues where the Prime Video series left off with our vigilante Everyman heroes, the Boys, reunited to defeat the Supes, superpowered humans. Meanwhile, Victoria Neuman has secured the vice-presidential ticket and is one step closer to taking political control. Then there’s Butcher, who has just months to live and is clinging to his control of the Boys. With Starlight joining the gang, they must face their toughest challenge yet to save the world from dangerous forces.

Season four of The Boys , starring Karl Urban, Jack Quaid, and Antony Starr, debuts on Prime Video on June 13.

No, not the 1990 thriller . This Presumed Innocent is set in Chicago and follows a gnarly murder that sends a prosecuting attorney’s office into chaos. The murder case of a colleague arrives on prosecutor Rusty Sabich’s desk, and his life is forever changed. As he digs deep and uncovers more evidence, Rusty transforms from an accuser to the accused as he grows obsessed with the case.

Presumed Innocent , starring Jake Gyllenhaal , Ruth Negga, and Bill Camp, premieres on Apple TV+ on June 14.

This creepy, supernatural horror takes place in a mystical forest in Ireland. After her car breaks down, Mina wanders into the woodland, where she finds three strangers. The group takes shelter in a concrete bunker, but when the sun sets, their situation becomes all the more terrifying. The Watchers awaken: mysterious creatures that stalk and torture humans if they don’t make it to shelter before nightfall. Mina is left to hatch an escape plan and save herself.

The Watchers, starring Dakota Fanning , Georgina Campbell, and Oliver Finnegan, is in theaters from June 14.

An Auschwitz survivor and his music-journalist daughter travel across 1990s Poland to return to his hometown in this road-trip movie. Though they are united in their travels, father and child are both quietly navigating their individual agendas on the cross-country journey. Ruth is reflecting on her family’s war-torn history, while Edek has secret plans he’s keeping from his daughter. As the two traverse Poland, emotions and laughter score their reconnection.

Treasure, starring Lena Dunham , Stephen Fry, and Zbigniew Zamachowski, is in theaters starting June 14.

Put down those negronis and prepare for another season of House of the Dragon ! With the introduction of new dragons and a few new characters (though there were already enough), season two arrives after King Viserys’s death with the Targaryens warring over succession. As Princess Rhaenyra and Aegon II fight for the throne, the Seven Kingdoms are forced to take sides, and the Dance of the Dragons begins.

Season two of House of the Dragon , starring Paddy Considine , Matt Smith, and Emma D’Arcy , premieres on HBO on June 16.

Initially published in 1968, The Bikeriders is a portrait of the Chicago Outlaws Motorcycle Club. Lyon photographed and interviewed bikers from 1963 to 1967 and documented the motorcycle gang’s presence in 1960s counterculture. During this time, the club becomes an unconventional, leather-wearing family that turns to crime to survive. However, in doing so, the group threatens the very notion of peaceful unity on which its community was founded.

The Bikeriders , starring Jodie Comer, Austin Butler , and Tom Hardy, comes to theaters on June 21.

Queen's Gambit: A Novel of Katherine Parr, by Elizabeth Fremantle

Katherine Parr , the sixth and final wife of King Henry VIII , is at the heart of this Tudor drama. Although, unlike her predecessors, she avoided divorce, beheading, and death while married to Henry, Parr still came face to face with the king’s cruelty. Her growing independence became a threat to the royal court, and its members planted seeds of paranoia in Henry’s mind. Through Parr’s story, we see a woman’s perspective on living in Tudor England, as well as her support for women’s education and how she helped her stepdaughter, Elizabeth, ascend to the throne.

Firebrand , starring Alicia Vikander, Jude Law, and Eddie Marsan, comes to theaters on June 14.

The Search for WondLa, by Tony DiTerlizzi

The first of the WondLa trilogy begins on a planet called Orbona. While celebrating her birthday with her robot caretaker, Muthr, teenage Eva’s bunker is destroyed, and she is left as the only human on this alien planet. She sets out in search of other humans, accompanied by a giant water bear named Otto and a bad-tempered alien. These unconventional companions journey with Eva on her quest for belonging in an otherworldly situation.

WondLa, starring Jeanine Mason, Teri Hatcher, and Brad Garrett, premieres on Apple TV+ on June 28.

Tom Wolfe ’s 1998 novel is the basis for David E. Kelley’s ( Big Little Lies , The Undoing ) new limited series. Real-estate mogul Charlie Croker’s life is thrown into jeopardy when he faces sudden bankruptcy. Atlanta’s local politics and business interests become interwoven with Croker’s debt as it’s revealed that he has dug himself into a deep hole, including that he owes a sizable sum of money to the president of a bank. Croker is left to fight tooth and nail to defend his empire from a disastrous fall from grace.

A Man in Full , starring Jeff Daniels, Diane Lane, and William Jackson Harper, debuts on Netflix May 2 .

Set in China during the Han Imperial dynasty, Dragonkeeper is an animated film that follows the journey and unexpected connection forged between young orphan Ping and ancient dragon Long Danzi. Once, dragons and humans were allies, but man turned on the magical creatures and they become prey for humans to hunt. Decades later, Ping and Long Danzi find an extremely rare dragon egg and flee a remote fortress with the hopes of saving this banished, enchanting creature from extinction.

Dragonkeeper, starring Bill Nighy, Bill Bailey, and Anthony Howell, is coming to limited theaters on May 3 .

Pretty Little Liars: Summer School, by Sara Shepard

From 2010 to 2017, Pretty Little Liars thoroughly engrossed viewers with its twisty melodrama. The need for more of its brand of dark thrills quickly led to two short-lived spinoff shows – 2013’s supernatural Ravenswood and 2019’s sequel series The Perfectionists. The latest PLL Universe installment, Pretty Little Liars: Original Sin has now been renewed for a second season, Pretty Little Liars: Summer School . This new iteration follows the daughters of a ’90s teen-girl squad facing a mysterious assailant that once haunted their mothers.

Pretty Little Liars: Summer School , starring Chandler Kinney, Maia Reficco, and Bailee Madison, debuts on Max on May 9.

Though Anna and Zoe are identical twins who are hard to distinguish in appearance, they could not be more different in personality. The Image of You follows their close bond that threatens to be torn apart with the arrival of a lover. Anna meets the charismatic Nick and quickly believes he is the man of her dreams. But Zoe is not so sure. While Anna is hopeful about romance, Zoe is convinced Nick is a liar and nothing is going to get in her way of proving that to her beloved sister.

The Image of You, starring Sasha Pieterse, Parker Young, and Mira Sorvino, is set for a theatrical release on May 10.

The latest adaptation of the late Anne Rice ’s gothic-horror vampire series continues with the sophomore season of AMC’s Interview With the Vampire . Following a bloodthirsty debut season, the show picks up after the events in 1940 New Orleans, where vampires Louis de Pointe du Lac and Claudia conspired to kill their maker, the charming Lestat de Lioncourt. Between flashbacks and pointy love triangles, Louis and another vampire, Armand, take a seat on the interview couch for journalist Daniel’s questioning. Yet it seems Armand’s manipulation is growing in intensity and Louis is forgetting parts of his past.

Interview With the Vampire season two , starring Jacob Anderson , Sam Reid, and Eric Bogosian, debuts on AMC on May 12.

Romancing Mister Bridgerton, by Julia Quinn

Bridgerton season three sees the ton turn its attention to Lady Whistledown herself. Penelope Featherington’s crush on her best friend’s brother Colin Bridgerton has soured after his disparaging comments about her in last season’s finale . But with the prospect of marriage with Colin slipping through her fingers, Penelope’s search for a husband takes her on new, exciting paths. Season three swaps the order of Quinn’s books and adapts the fourth Bridgerton installment, Romancing Mister Bridgerton , ahead of the third book, An Offer From a Gentleman , which focuses on Colin’s older brother, Benedict.

Bridgerton s eason three, starring Nicola Coughlan , Luke Newton, and Adjoa Andoh, begins streaming on Netflix May 16.

Set around 300 years after the events of War for the Planet of the Apes , this new entry to the Planet of the Apes franchise sees an advanced ape civilization that has evolved to the point that humans have become the prey. However, chimpanzee hunter Noa’s deep empathy draws him closer to Mae, a human girl, who makes him reconsider everything he knows. As the future of apes and humans is on the path for collision, Noa is left to decide if the life he has is the one he truly desires.

Kingdom of the Planet of the Apes , starring Owen Teague, Freya Allan, and Toby Kebbell , is in theaters May 8.

Everyone’s favorite tubby tabby, Garfield , is set to return to the screen and reawaken some youthful nostalgia. This new adaptation brings some fresh Garfield lore into the picture, including daddy issues, unexpected reunions, and a high-stakes heist. For this lasagna-loving indoor cat, the arrival of his scruffy father means the titular feline and his friend Odie must sacrifice their life of luxury and comfort to embark on … a dangerous journey into a criminal underworld? And we thought Mondays were bad.

The Garfield Movie , starring Chris Pratt , Samuel L. Jackson, and Harvey Guillén, is set to be theatrically released on May 24.

This biographical movie chronicles the life of Dr. Ming Wang, a world-renowned laser eye surgeon and philanthropist. Wang is a Chinese immigrant who fled his home country with little but his unfettered determination to become an eye surgeon. Overcoming his turbulent youth, he embraced his faith as well as his passion for science, eventually developing a breakthrough in biotechnology. Sight captures Wang as he harnesses his dual perspective — driven by faith and science — to embark on a mission to restore the sight of a blind orphan.

Sight, starring Terry Chen, Greg Kinnear, and Danni Wang, is in theaters on May 24.

This animated tragicomedy lifts the silent story from Sara Varon’s picture book to the screen in an emotional tour de force. The connection between a dog and his robot companion goes from buddies to soul mates in 1980s New York City. After a Labor Day celebration, the robot is left immobile on a Coney Island beach, where the dog must leave him while he returns to his normal life. But memories of their friendship are powerful, and it’s not long before their mutual desire to be reunited leads to separate adventures to overcome loneliness.

Robot Dreams, starring Ivan Labanda, Albert Trifol Segarra, and Rafa Calvo, is in theaters on May 31.

Queer royalty, illicit affairs, and mischievous plots overflow from this upcoming miniseries, which follows the affair between James I and George Villiers, the first Duke of Buckingham. All the while, Mary Villiers, George’s mother, is grooming her son to seduce the king so they can grow in wealth, power, and title and become the most important mother-son partnership in the country. If I had a nickel for every time Nicholas Galitzine played a gay prince , I’d have two nickels. Which isn’t a lot, but it’s interesting that it happened twice.

Mary & George , starring Julianne Moore , Nicholas Galitzine, and Tony Curran, is now streaming on Starz .

The third and final installment of the Alex Rider adventure sees the teenage spy come up against Scorpia, an elusive criminal network plotting to take over the British government. With his closest friends, Tom and Kyra, Alex takes it upon himself to destroy Scorpia, his greatest enemy, once and for all. Having been raised in the world of espionage, however, Alex finds his connection with Scorpia runs deeper than he could have imagined.

Season three of Alex Rider , starring Otto Farrant, Stephen Dillane, and Vicky McClure, is now streaming on Amazon Freevee .

Sci-fi romance The Beast is loosely based on the thematic explorations of loneliness, fatalism, and unconventional love prominent in Henry James’s 1903 novella. In the near future, Gabrielle has purified her DNA to revisit her past lives. But then she meets Louis and feels as if she knows him from a former life. As the past clashes with the present, the couple must navigate what their relationship means across a grand timeline.

The Beast , starring Léa Seydoux , George MacKay, and Guslagie Malanda, is now playing in select theaters .

This existential story questions the very essence of what it is to be human. Set in a lighthouse, Beacon 23 follows the nail-biting story of a distress ship that raises an alarm only to encounter a beacon across the galaxy that lets the ship travel through the Milky Way. Aster and Halan find their lives forever altered when, trapped at the end of the universe, they must search for the lighthouse keeper who will ensure the ship’s safe passage.

Beacon 23 , starring Lena Headey, Stephan James, and Marnie McPhail, is now streaming on MGM+ .

Based on a true story, this narrative follows a group of young Mexican American men in 1957 who dream of golfing success. With limited practice space available, they find land in the South Texas brush country and, without professional help, create their own golf course and begin to train themselves. Their ultimate goal is to compete against all-white, wealthy Texas teams to win the 1957 Texas State High School Golf Championship.

The Long Game , starring Jay Hernandez, Julian Works, and Jaina Lee Ortiz, is now playing in select theaters .

Benjamin Franklin is best remembered for his contributions to science and for being a Founding Father. But in December 1776, Franklin embarked on a secret mission in France. The first U.S. ambassador to the country, he built Franco-American relations and secured French aid for the American Revolution. This story spans eight years as Franklin embeds himself in France’s monarchy and politics to secure American independence.

Franklin , starring Michael Douglas, Noah Jupe, and Marc Duret, is streaming on Apple TV+ starting April 12.

Based on real events, this coming-of-age tale follows a young woman, the daughter of Sámi reindeer herders, who is traumatized after a man brutally tortures and kills her beloved calf. Her attempts to report the crime go uninvestigated while more of these animals of spiritual significance are slaughtered without remorse. After a decade of being unable to stop the reindeer murders, this Sámi daughter takes deadly matters into her own hands.

Stolen , starring Elin Kristina Oskal, Martin Wallström, and Lars-Ánte Wasara, is streaming on Netflix .

An espionage thriller and a powerful epic of love and betrayal, The Sympathizer is the sweeping story of a half-French, half-Vietnamese army captain who is exiled to the U.S. after the fall of Saigon. But all the time, he is secretly gathering information and reporting back to his communist superiors in Vietnam. A mole and an immigrant, The Sympathizer ’s narrator outlines the Americanization of the Vietnam War.

The Sympathizer , starring Hoa Xuande, Fred Nguyen Khan, and Toan Le, is airing on HBO and streaming on Max .

Fourteen-year-old Reena Virk goes to a friend’s party and never returns home. In the fallout of her disappearance, the story takes us into the world of the teenage girls and boy accused of Reena’s murder. This haunting real-life tragedy is at the core of Under the Bridge as the investigation and the trials unravel.

Under the Bridge , starring Riley Keough, Lily Gladstone, and Izzy G., is streaming on Hulu .

This true story of a top-secret combat unit working under Prime Minister Winston Churchill’s command chronicles the military group tasked with stopping the advances of Nazi Germany. The “butcher-and-bolt” unit was led by an assortment of renegades and sociopaths who embarked on high-stakes missions that changed the course of World War II.

The Ministry of Ungentlemanly Warfare , starring Henry Cavill, Eiza González, and Alan Ritchson, is in theaters .

Crime runs rampant in the dark alleys of Tokyo’s Shinjuku district. Ryo, a private eye who never misses his target, joins forces with his late partner’s sister, Kaori, to investigate his partner’s death. However, Ryo cannot help but be tempted by this world of desire. Their business, City Hunter, becomes an underground occupation run as a multipurpose operation.

City Hunter , starring Ryohei Suzuki, Misato Morita, and Masanobu Andô, is streaming on Netflix .

Following After , another Harry Styles fan fiction is back in the spotlight; we literally can’t get away from them. The Idea of You follows the sweeping romance of 40-year-old mom Solène and 24-year-old boy-band star Hayes Campbell. A Coachella meet-cute (yep!) morphs into a passionate romance that joins the worlds of motherhood and international fame. In Hayes’s arms, Solène feels safe until the band’s rabid fans go after her and her daughter.

The Idea of You , starring Anne Hathaway , Nicholas Galitzine, and Ella Rubin, is streaming on Prime Video .

The Tattooist of Auschwitz depicts the real-life story of Lali and Gita Sokolov who meet in the Auschwitz-Birkenau concentration camp during the Holocaust. Lali is tasked as a tattooist with branding identification numbers on his fellow prisoners’ arms. Among the horror, he meets Gita, and the love they foster becomes the force that keeps them alive.

The Tattooist of Auschwitz , starring Melanie Lynskey, Harvey Keitel, and Jonah Hauer-King, is streaming on Peacock starting May 2 .

As implied in the show’s title, Reginald is, in fact, a vampire. The second season follows the young man as he navigates his new life as an undead through more bloodsucking high jinks. As he comes to grips with how to survive and develops new vampiric skills, Reginald discovers that some powerful vampires are on his tail and that the safety he once enjoyed comes at a cost.

Season two of Reginald the Vampire , starring Jacob Batalon, Mandela Van Peebles, and Emily Haine, airs on Syfy starting May 8.

This sci-fi thriller sees a man get abducted into an alternate version of his life and be left to come to terms with all the lives he could have lived. In this particular new life, Jason doesn’t recognize his wife, his son was never born, and he’s not a college professor but an expert in astrophysics. As Jason’s existence splinters, he must scramble for the life he remembers to be real in hopes of preventing his downfall.

Dark Matter , starring Joel Edgerton, Jennifer Connelly, and Alice Braga, is streaming on Apple TV+ starting May 8 .

Jakub Procházka has one dream: to become the Czech Republic’s first astronaut. When a perilous mission into space crosses his desk, he can’t help but jump at it. However, in the vast darkness of space, Jakub is left to ponder his marriage, his ambitions, and his lifelong philosophies. He expected the silence of space but had no idea a giant alien spider would become a confidant for his loneliness — but is he real or just a figment of Jakub’s isolated mind?

Spaceman , starring Adam Sandler , Carey Mulligan, and Kunal Nayyar, is now streaming on Netflix.

Inspired by Chasing Hillary , New York Times reporter Amy Chozick’s chronicling of Hillary Clinton ’s journey to the U.S. presidential campaign, The Girls on the Bus charts the interlinked personal and professional lives of four female journalists covering presidential candidates. As the women become more embedded in the political campaigns, scandals come to the surface — and it’s not just campaigns that are at risk but the foundations of democracy.

The Girls on the Bus , starring Melissa Benoist, Natasha Behnam, and Christina Elmore , is now streaming on Max .

The author of Big Little Lies and Nine Perfect Strangers has another novel being transferred onto the screen: Apples Never Fall . The mystery-drama follows the Delaney family’s four siblings as their mother disappears and a stranger arrives on their doorstep. As police flock to investigate the missing person, the Delaney family’s father is considered a prime suspect. The four siblings are split — half convinced of their father’s innocence, while the other two suspect wrongdoing — and descend into a web of truth and conspiracy.

Apples Never Fall , starring Annette Bening, Sam Neill, and Alison Brie, is now streaming on Peacock .

Mikael Lindnord, captain of a Swedish adventure racing team, was trekking through the mountains of South America when he met an unconventional companion. It all started when Mikael tossed a meatball to a wounded, stray mongrel. From that point on, the scruffy dog they named Arthur became the racing team’s partner as they walked, kayaked, cycled, and climbed toward the endurance race’s 435 miles.

Arthur the King , starring Mark Wahlberg, Simu Liu, and Nathalie Emmanuel, is now playing in theaters .

In the canon of presidential history, the murder of Abraham Lincoln needs an entire chapter to chronicle the manhunt for John Wilkes Booth. The forthcoming miniseries will follow the breathtakingly intense chase to capture the now-famous murder suspect. Spanning Washington, D.C., Maryland, and Virginia, Manhunt investigates Abraham Lincoln’s assassination through the eyes of the president’s secretary of war and friend Edwin Stanton.

Manhunt , starring Tobias Menzies, Anthony Boyle, and Lovie Simone, is now streaming on Apple TV+ .

Based on a wondrous true story, this narrative set just before WWII sees Londoner Sir Nicholas Winton risk his life to help hundreds of Jewish children flee German-occupied Czechoslovakia before the Nazi regime closed the country’s borders. Fifty years later, Nicholas is still haunted by a deep-rooted guilt for those whom he was unable to rescue from a horrendous fate.

One Life , starring Anthony Hopkins, Helena Bonham Carter, and Johnny Flynn, is available on VOD .

Mr. and Mrs. American Pie, by Juliet McDaniel

Set in 1969, this portrait of Palm Springs socialite Maxine Simmons meets her as she discovers her husband’s affair and has a very public meltdown. Having to rebuild her life from scratch, Maxine sets her focus on obtaining a new crown: the Mrs. American Pie pageant, awarded to the nation’s best wife and mother. The only thing is Maxine now is without a husband or family, and she begins a treacherous journey to acquire both.

Palm Royale , starring Kristen Wiig, Laura Dern, and Allison Janney, is now streaming on Apple TV+ .

This expansive sci-fi wrestles with the past, present, and future when astrophysicist Ye Wenjie comes into contact with an alien civilization. The alien civilization exists in an orbiting three-star (“three-body”) system that has grown unstable, and its leaders now plot to invade Earth. Against the backdrop of China’s Cultural Revolution, Ye must negotiate how to face humanity’s greatest threat, a decision that will send ripples through space and time.

3 Body Problem , starring Benedict Wong, Jess Hong, and Jovan Adepo, is now streaming on Netflix .

Some horrific things have been happening in Hundred Acre Wood, including Winnie-the-Pooh and Piglet desecrating childhood memories with an R-rated, fervently violent murder spree. A. A. Milne probably never thought that his lovable Winnie-the-Pooh books would be the basis of a slasher horror franchise , but here we are. After the unexpected box-office success of the first Winnie-the-Pooh: Blood and Honey , prepare for the sequel as the once-cute characters embark on a deadly rampage to get revenge on Christopher Robin.

Winnie-the-Pooh: Blood and Honey 2 , starring Scott Chambers, Ryan Oliva, and Eddy MacKenzie, is not currently available to stream.

We Were the Lucky Ones, by Georgia Hunter

Set in war-torn Europe in 1939, three generations of the Jewish Kurc family are desperately clinging to their ordinary lives while the horrors of the war creep closer to their doorstep. Spanning stories of refugees, prisoners, and fighters, this is a desperate fight for freedom. Based on a true story, We Were the Lucky Ones pays homage to finding the light in even the darkest times.

We Were the Lucky Ones , starring Joey King, Logan Lerman, and Hadas Yaron, is now streaming on Hulu .

Ollie Cross is a young man whose foray into the paramedic world proves as gruesome as it is harsh. He’s dunked headfirst into the chaos of mid-’90s New York City, receiving a crash course on overcoming corrupt cops, gun wounds, and odd patients. Seeing his grizzled colleagues become desensitized to the city’s problems, Ollie is trying to cling to his desire to help — but is that naïve?

Asphalt City , starring Sean Penn, Tye Sheridan, and Katherine Waterston, is now playing in theaters .

In a 1922 Bolshevik tribunal, Count Alexander Ilyich Rostov is sentenced to house arrest in the Metropol hotel. The self-indulgent aristocrat is imprisoned in an attic room while the world outside moves on and tumultuous Russian history unfolds. The count has only his mind for company, and so in the excess of time he has to live, he ponders his purpose, the ambition of man, and whether he can unlock a deeper conscious knowledge.

A Gentleman in Moscow , starring Ewan McGregor, Mary Elizabeth Winstead, and Leah Harvey, is now streaming on Paramount+ .

If you had the opportunity, would you want to be told your life’s potential for just two dollars? This question plagues a small town in Louisiana when an unnerving machine arrives in the grocery store offering the predictive service. When this reading puts life in perspective, the residents begin to question all they’ve known about their work, relationships, and beliefs. For one husband and wife who thought they were happy, the reveal of their purpose throws their life into chaos.

The second season of The Big Door Prize , starring Chris O’Dowd, Gabrielle Dennis , and Damon Gupton, is streaming on Apple TV+ .

Maddie feels her life is a lie when she finds out she was adopted and has a sister she never knew about. Simultaneously, Dawson’s best friend dies tragically and her grieving mother reveals she may have a biological sister. The meeting of Maddie and Dawson then seems like it was written in the stars, but with her familial drama still plaguing her, Maddie must confront the life she once had with a life she never knew was hers.

Someone Like You, starring Sarah Fisher, Jake Allyn, and Lynn Collins, is now playing in theaters .

'The Talented Mr. Ripley,' by Patricia Highsmith

Barry Keoghan isn’t the only seductively charismatic but potentially murderous young man to be obsessed with. There have been multiple incarnations of the desire-laced story of Mr. Ripley — a portrait set in the 1950s when a young New Yorker arrives in Italy to convince a rich playboy to return to America. However, when all the usual measures fail, Ripley turns to more drastic, obsessive methods to make himself a part of this wealthy world.

Ripley , starring Andrew Scott , Johnny Flynn, and Dakota Fanning, is streaming on Netflix .

In 1972, a Uruguayan Air Force flight crashed into the Andes mountains. The horrific incident had devastating consequences and became a grueling fight for survival when the remaining survivors made a society of their own. In the barren snow, with no access to food or water, they sat patiently awaiting a rescue team that may have never arrived. Journalist Pablo Vierci recounts the true story of those 72 days in the snow, drawing from the survivors’ stories as they battled freezing temperatures and deadly avalanches.

Society of the Snow, starring Enzo Vogrincic Roldán, Matías Recalt, and Agustín Pardella, is streaming on Netflix .

The forthcoming season of All Creatures Great and Small takes place in the throes of World War II with Tristan Farnon enlisted in the Royal Army Veterinary Corps. His absence is felt by his brother Siegfried, who struggles to keep the household in order. Meanwhile, James and Helen are trying to decide whether they want to start a family, and the addition of two new characters (student vet Richard Carmody and bookkeeper Miss Harbottle) brings dramatic complications to the proceedings.

All Creatures Great and Small’ s fourth series, starring Samuel West, Anna Madeley, and Nicholas Ralph, is streaming on PBS Masterpiece .

Part of phase five of the MCU, Echo follows Maya Lopez (a.k.a. Echo) in the wake of 2021’s Hawkeye miniseries . Maya makes the journey back home to Oklahoma, where she has the chance to reconnect with her Native American heritage. Here, she takes time to reflect on the importance of family, community, and how her identity defines her.

Echo, starring Alaqua Cox, Vincent D’Onofrio, and Chaske Spencer, is streaming on Disney+ and Hulu.

Depicting the lives of World War II American bomber boys, Masters of the Air takes place between wartime England and German prison camps as it follows the airmen who flew through the skies over Berlin, Hanover, and Dresden. The 100th Bomb Group of the United States Army Air Force — a brotherhood nicknamed the “Bloody Hundredth” — faced harrowing and vicious violence in the skies and on the ground they destroyed.

Masters of the Air, starring Austin Butler, Callum Turner, and Anthony Boyle, is streaming on Apple TV+.

Following the tumultuous lives of an expatriate community in 2014 Hong Kong, The Expatriates centers on three women as their personal and professional lives collide over a family tragedy. The temporality of expat life comes up against victimhood, privilege, maternity, marriage, and death as each of these women’s struggles become surprisingly interwoven in this web of desire.

Expats, starring Nicole Kidman, Ji-young Yoo, and Jack Huston, is streaming on A mazon Prime Video .

The feuds, scandals, and romance of a late-19th-century Polish village are at the center of The Peasants ’ dramatic narrative. When a young woman is made the bride of a widower and the village’s wealthiest farmer, her life is uprooted with comic but tragic fallout. Playing out in four parts, each corresponding to the four seasons, she finds herself wrestling with conflicting desires as the farmer’s eldest son and other leading men in the community catch her eye. Embedded in the landscape of rural Poland, The Peasants chronicles how village gossip and deep-rooted patriarchy collide.

The Peasants, starring Robert Gulaczyk, Sonia Mietielica, and Miroslaw Baka, is available on VOD .

Laurence Yep’s action-adventure fantasy novel is the first in The Tiger’s Apprentice trilogy, which charts a young boy’s life changing forever when he meets Mr. Hu, a talking tiger, and discovers he has magical powers. In this world where animals can take human form, the young boy joins up with a gang of creatures as they face off against an evil force trying to obtain an ancient talisman that the guardians protect.

The Tiger’s Apprentice, starring Leah Lewis, Michelle Yeoh, and Henry Golding, is streaming on Paramount+ .

Set in 1885, but plodding over 20 years of slow-burn romance, cook Eugénie and Dodin, the gourmet she works for, are a dream team in concocting dishes that stun anyone who has a bite. Their shared love of food brings them together, but when Eugénie confesses to not wanting to marry Dodin, he decides to enter the kitchen and cook for Eugénie for the first time. The character of Dodin is based on Rouff’s character Dodin-Bouffant, which is loosely inspired by the infamous bachelor Anthelme Brillat-Savarin.

The Taste of Things, starring Juliette Binoche, Benoît Magimel, and Emmanuel Salinger, is available on VOD .

Colleen Hoover has become BookTok royalty , and so a film adaptation of It Ends With Us has been much anticipated. The 2016 novel follows fresh graduate Lily, who moves to a new city and falls in love, but her newfound romance faces unforeseen challenges when her first love arrives on her doorstep. Memories of her abusive home resurface and Lily faces patterns of violence that mirror her youth as her world is turned upside down.

It Ends With Us, s tarring Blake Lively , Justin Baldoni, and Jenny Slate, has been pushed back to August 9.

Mary Shelley’s Frankenstein has been the subject of endless adaptation, but this new, loosely inspired narrative offers a renewed focus on the subject of rebuilding a man. Lisa Frankenstein is set in 1989 and follows a teenage goth reanimating a corpse from the Victorian era to make him the perfect boyfriend via her broken tanning machine. A coming-of-age romance brews between this bizarre but charming duo as they embark on a murderous journey for life and happiness.

Lisa Frankenstein, starring Kathryn Newton , Cole Sprouse, and Liza Soberano, is streaming on Peacock .

Colter Shaw is like if Bear Grylls became a private investigator; Colter is a lone survivalist who tracks down all sorts of missing people across the country. But his hardest case yet comes when three people are kidnapped across California, and there’s a ticking clock on their lives. However, Colter is simultaneously facing struggles closer to home that require his urgent attention. This investigation kick-starts a domino effect of hair-raising proportion.

Tracker, starring Justin Hartley, Robin Weigert, and Abby McEnany, is streaming on Paramount+ .

In the depths of New York City, Cassandra “Cassie” Webb is a paramedic who begins to develop clairvoyant abilities. In the comics, Cassie doesn’t actively fight villains, but it seems as though the forthcoming film will offer a creative reimagining if the action-packed trailer is anything to go by. Cassie is tasked with protecting three young women who unexpectedly become the targets of a deadly foe.

Madame Web, starring Dakota Johnson, Sydney Sweeney, and Celeste O’Connor, is available on VOD .

This spinoff of The Walking Dead is set to reunite two characters from the original series; the focus will be on Rick and Michonne after the events of The Walking Dead season 11. The Ones Who Live is set to tackle the pair’s tumultuous love story. As Rick and Michonne are thrown into another world, they face a war against the dead — or perhaps the living. With their circumstances constantly changing, they’re in a hunt for who they really are, together and apart.

The Walking Dead: The Ones Who Live, starring Andrew Lincoln, Danai Gurira, and Pollyanna McIntosh, is streaming on AMC+ .

Set in 17th-century feudal Japan, Shōgun follows an unconventional trio as they make their own way through a highly nefarious political landscape while trying to reach the top. These characters include English sailor John Blackthorne, who rises up the ranks to become a samurai; Lord Toranaga, who faces threatening political rivals; and Lady Mariko, a highly skilled individual whose unfavorable family history leaves her with a lot to prove.

Shōgun, starring Cosmo Jarvis, Hiroyuki Sanada, and Anna Sawai, is streaming on Hulu .

This new chapter in the Dune universe continues to adapt Frank Herbert’s acclaimed sci-fi epic as the clairvoyant Paul Atreides finds himself drawn to the Fremen people. He’s on course to securing his “destiny” as Kwisatz Haderach, a messiah figure. However, first, his loyalty is tested as he faces a war against House Harkonnen, an enemy of House Atreides after they conspired against them. And most importantly, more Zendaya is expected for Dune: Part Two .

Dune: Part Two, starring Timothée Chalamet, Zendaya, and Rebecca Ferguson, is now playing in theaters.

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Human Subjects Office

Medical terms in lay language.

Please use these descriptions in place of medical jargon in consent documents, recruitment materials and other study documents. Note: These terms are not the only acceptable plain language alternatives for these vocabulary words.

This glossary of terms is derived from a list copyrighted by the University of Kentucky, Office of Research Integrity (1990).

For clinical research-specific definitions, see also the Clinical Research Glossary developed by the Multi-Regional Clinical Trials (MRCT) Center of Brigham and Women’s Hospital and Harvard and the Clinical Data Interchange Standards Consortium (CDISC) .

Alternative Lay Language for Medical Terms for use in Informed Consent Documents

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

ABDOMEN/ABDOMINAL body cavity below diaphragm that contains stomach, intestines, liver and other organs ABSORB take up fluids, take in ACIDOSIS condition when blood contains more acid than normal ACUITY clearness, keenness, esp. of vision and airways ACUTE new, recent, sudden, urgent ADENOPATHY swollen lymph nodes (glands) ADJUVANT helpful, assisting, aiding, supportive ADJUVANT TREATMENT added treatment (usually to a standard treatment) ANTIBIOTIC drug that kills bacteria and other germs ANTIMICROBIAL drug that kills bacteria and other germs ANTIRETROVIRAL drug that works against the growth of certain viruses ADVERSE EFFECT side effect, bad reaction, unwanted response ALLERGIC REACTION rash, hives, swelling, trouble breathing AMBULATE/AMBULATION/AMBULATORY walk, able to walk ANAPHYLAXIS serious, potentially life-threatening allergic reaction ANEMIA decreased red blood cells; low red cell blood count ANESTHETIC a drug or agent used to decrease the feeling of pain, or eliminate the feeling of pain by putting you to sleep ANGINA pain resulting from not enough blood flowing to the heart ANGINA PECTORIS pain resulting from not enough blood flowing to the heart ANOREXIA disorder in which person will not eat; lack of appetite ANTECUBITAL related to the inner side of the forearm ANTIBODY protein made in the body in response to foreign substance ANTICONVULSANT drug used to prevent seizures ANTILIPEMIC a drug that lowers fat levels in the blood ANTITUSSIVE a drug used to relieve coughing ARRHYTHMIA abnormal heartbeat; any change from the normal heartbeat ASPIRATION fluid entering the lungs, such as after vomiting ASSAY lab test ASSESS to learn about, measure, evaluate, look at ASTHMA lung disease associated with tightening of air passages, making breathing difficult ASYMPTOMATIC without symptoms AXILLA armpit

BENIGN not malignant, without serious consequences BID twice a day BINDING/BOUND carried by, to make stick together, transported BIOAVAILABILITY the extent to which a drug or other substance becomes available to the body BLOOD PROFILE series of blood tests BOLUS a large amount given all at once BONE MASS the amount of calcium and other minerals in a given amount of bone BRADYARRHYTHMIAS slow, irregular heartbeats BRADYCARDIA slow heartbeat BRONCHOSPASM breathing distress caused by narrowing of the airways

CARCINOGENIC cancer-causing CARCINOMA type of cancer CARDIAC related to the heart CARDIOVERSION return to normal heartbeat by electric shock CATHETER a tube for withdrawing or giving fluids CATHETER a tube placed near the spinal cord and used for anesthesia (indwelling epidural) during surgery CENTRAL NERVOUS SYSTEM (CNS) brain and spinal cord CEREBRAL TRAUMA damage to the brain CESSATION stopping CHD coronary heart disease CHEMOTHERAPY treatment of disease, usually cancer, by chemical agents CHRONIC continuing for a long time, ongoing CLINICAL pertaining to medical care CLINICAL TRIAL an experiment involving human subjects COMA unconscious state COMPLETE RESPONSE total disappearance of disease CONGENITAL present before birth CONJUNCTIVITIS redness and irritation of the thin membrane that covers the eye CONSOLIDATION PHASE treatment phase intended to make a remission permanent (follows induction phase) CONTROLLED TRIAL research study in which the experimental treatment or procedure is compared to a standard (control) treatment or procedure COOPERATIVE GROUP association of multiple institutions to perform clinical trials CORONARY related to the blood vessels that supply the heart, or to the heart itself CT SCAN (CAT) computerized series of x-rays (computerized tomography) CULTURE test for infection, or for organisms that could cause infection CUMULATIVE added together from the beginning CUTANEOUS relating to the skin CVA stroke (cerebrovascular accident)

DERMATOLOGIC pertaining to the skin DIASTOLIC lower number in a blood pressure reading DISTAL toward the end, away from the center of the body DIURETIC "water pill" or drug that causes increase in urination DOPPLER device using sound waves to diagnose or test DOUBLE BLIND study in which neither investigators nor subjects know what drug or treatment the subject is receiving DYSFUNCTION state of improper function DYSPLASIA abnormal cells

ECHOCARDIOGRAM sound wave test of the heart EDEMA excess fluid collecting in tissue EEG electric brain wave tracing (electroencephalogram) EFFICACY effectiveness ELECTROCARDIOGRAM electrical tracing of the heartbeat (ECG or EKG) ELECTROLYTE IMBALANCE an imbalance of minerals in the blood EMESIS vomiting EMPIRIC based on experience ENDOSCOPIC EXAMINATION viewing an internal part of the body with a lighted tube ENTERAL by way of the intestines EPIDURAL outside the spinal cord ERADICATE get rid of (such as disease) Page 2 of 7 EVALUATED, ASSESSED examined for a medical condition EXPEDITED REVIEW rapid review of a protocol by the IRB Chair without full committee approval, permitted with certain low-risk research studies EXTERNAL outside the body EXTRAVASATE to leak outside of a planned area, such as out of a blood vessel

FDA U.S. Food and Drug Administration, the branch of federal government that approves new drugs FIBROUS having many fibers, such as scar tissue FIBRILLATION irregular beat of the heart or other muscle

GENERAL ANESTHESIA pain prevention by giving drugs to cause loss of consciousness, as during surgery GESTATIONAL pertaining to pregnancy

HEMATOCRIT amount of red blood cells in the blood HEMATOMA a bruise, a black and blue mark HEMODYNAMIC MEASURING blood flow HEMOLYSIS breakdown in red blood cells HEPARIN LOCK needle placed in the arm with blood thinner to keep the blood from clotting HEPATOMA cancer or tumor of the liver HERITABLE DISEASE can be transmitted to one’s offspring, resulting in damage to future children HISTOPATHOLOGIC pertaining to the disease status of body tissues or cells HOLTER MONITOR a portable machine for recording heart beats HYPERCALCEMIA high blood calcium level HYPERKALEMIA high blood potassium level HYPERNATREMIA high blood sodium level HYPERTENSION high blood pressure HYPOCALCEMIA low blood calcium level HYPOKALEMIA low blood potassium level HYPONATREMIA low blood sodium level HYPOTENSION low blood pressure HYPOXEMIA a decrease of oxygen in the blood HYPOXIA a decrease of oxygen reaching body tissues HYSTERECTOMY surgical removal of the uterus, ovaries (female sex glands), or both uterus and ovaries

IATROGENIC caused by a physician or by treatment IDE investigational device exemption, the license to test an unapproved new medical device IDIOPATHIC of unknown cause IMMUNITY defense against, protection from IMMUNOGLOBIN a protein that makes antibodies IMMUNOSUPPRESSIVE drug which works against the body's immune (protective) response, often used in transplantation and diseases caused by immune system malfunction IMMUNOTHERAPY giving of drugs to help the body's immune (protective) system; usually used to destroy cancer cells IMPAIRED FUNCTION abnormal function IMPLANTED placed in the body IND investigational new drug, the license to test an unapproved new drug INDUCTION PHASE beginning phase or stage of a treatment INDURATION hardening INDWELLING remaining in a given location, such as a catheter INFARCT death of tissue due to lack of blood supply INFECTIOUS DISEASE transmitted from one person to the next INFLAMMATION swelling that is generally painful, red, and warm INFUSION slow injection of a substance into the body, usually into the blood by means of a catheter INGESTION eating; taking by mouth INTERFERON drug which acts against viruses; antiviral agent INTERMITTENT occurring (regularly or irregularly) between two time points; repeatedly stopping, then starting again INTERNAL within the body INTERIOR inside of the body INTRAMUSCULAR into the muscle; within the muscle INTRAPERITONEAL into the abdominal cavity INTRATHECAL into the spinal fluid INTRAVENOUS (IV) through the vein INTRAVESICAL in the bladder INTUBATE the placement of a tube into the airway INVASIVE PROCEDURE puncturing, opening, or cutting the skin INVESTIGATIONAL NEW DRUG (IND) a new drug that has not been approved by the FDA INVESTIGATIONAL METHOD a treatment method which has not been proven to be beneficial or has not been accepted as standard care ISCHEMIA decreased oxygen in a tissue (usually because of decreased blood flow)

LAPAROTOMY surgical procedure in which an incision is made in the abdominal wall to enable a doctor to look at the organs inside LESION wound or injury; a diseased patch of skin LETHARGY sleepiness, tiredness LEUKOPENIA low white blood cell count LIPID fat LIPID CONTENT fat content in the blood LIPID PROFILE (PANEL) fat and cholesterol levels in the blood LOCAL ANESTHESIA creation of insensitivity to pain in a small, local area of the body, usually by injection of numbing drugs LOCALIZED restricted to one area, limited to one area LUMEN the cavity of an organ or tube (e.g., blood vessel) LYMPHANGIOGRAPHY an x-ray of the lymph nodes or tissues after injecting dye into lymph vessels (e.g., in feet) LYMPHOCYTE a type of white blood cell important in immunity (protection) against infection LYMPHOMA a cancer of the lymph nodes (or tissues)

MALAISE a vague feeling of bodily discomfort, feeling badly MALFUNCTION condition in which something is not functioning properly MALIGNANCY cancer or other progressively enlarging and spreading tumor, usually fatal if not successfully treated MEDULLABLASTOMA a type of brain tumor MEGALOBLASTOSIS change in red blood cells METABOLIZE process of breaking down substances in the cells to obtain energy METASTASIS spread of cancer cells from one part of the body to another METRONIDAZOLE drug used to treat infections caused by parasites (invading organisms that take up living in the body) or other causes of anaerobic infection (not requiring oxygen to survive) MI myocardial infarction, heart attack MINIMAL slight MINIMIZE reduce as much as possible Page 4 of 7 MONITOR check on; keep track of; watch carefully MOBILITY ease of movement MORBIDITY undesired result or complication MORTALITY death MOTILITY the ability to move MRI magnetic resonance imaging, diagnostic pictures of the inside of the body, created using magnetic rather than x-ray energy MUCOSA, MUCOUS MEMBRANE moist lining of digestive, respiratory, reproductive, and urinary tracts MYALGIA muscle aches MYOCARDIAL pertaining to the heart muscle MYOCARDIAL INFARCTION heart attack

NASOGASTRIC TUBE placed in the nose, reaching to the stomach NCI the National Cancer Institute NECROSIS death of tissue NEOPLASIA/NEOPLASM tumor, may be benign or malignant NEUROBLASTOMA a cancer of nerve tissue NEUROLOGICAL pertaining to the nervous system NEUTROPENIA decrease in the main part of the white blood cells NIH the National Institutes of Health NONINVASIVE not breaking, cutting, or entering the skin NOSOCOMIAL acquired in the hospital

OCCLUSION closing; blockage; obstruction ONCOLOGY the study of tumors or cancer OPHTHALMIC pertaining to the eye OPTIMAL best, most favorable or desirable ORAL ADMINISTRATION by mouth ORTHOPEDIC pertaining to the bones OSTEOPETROSIS rare bone disorder characterized by dense bone OSTEOPOROSIS softening of the bones OVARIES female sex glands

PARENTERAL given by injection PATENCY condition of being open PATHOGENESIS development of a disease or unhealthy condition PERCUTANEOUS through the skin PERIPHERAL not central PER OS (PO) by mouth PHARMACOKINETICS the study of the way the body absorbs, distributes, and gets rid of a drug PHASE I first phase of study of a new drug in humans to determine action, safety, and proper dosing PHASE II second phase of study of a new drug in humans, intended to gather information about safety and effectiveness of the drug for certain uses PHASE III large-scale studies to confirm and expand information on safety and effectiveness of new drug for certain uses, and to study common side effects PHASE IV studies done after the drug is approved by the FDA, especially to compare it to standard care or to try it for new uses PHLEBITIS irritation or inflammation of the vein PLACEBO an inactive substance; a pill/liquid that contains no medicine PLACEBO EFFECT improvement seen with giving subjects a placebo, though it contains no active drug/treatment PLATELETS small particles in the blood that help with clotting POTENTIAL possible POTENTIATE increase or multiply the effect of a drug or toxin (poison) by giving another drug or toxin at the same time (sometimes an unintentional result) POTENTIATOR an agent that helps another agent work better PRENATAL before birth PROPHYLAXIS a drug given to prevent disease or infection PER OS (PO) by mouth PRN as needed PROGNOSIS outlook, probable outcomes PRONE lying on the stomach PROSPECTIVE STUDY following patients forward in time PROSTHESIS artificial part, most often limbs, such as arms or legs PROTOCOL plan of study PROXIMAL closer to the center of the body, away from the end PULMONARY pertaining to the lungs

QD every day; daily QID four times a day

RADIATION THERAPY x-ray or cobalt treatment RANDOM by chance (like the flip of a coin) RANDOMIZATION chance selection RBC red blood cell RECOMBINANT formation of new combinations of genes RECONSTITUTION putting back together the original parts or elements RECUR happen again REFRACTORY not responding to treatment REGENERATION re-growth of a structure or of lost tissue REGIMEN pattern of giving treatment RELAPSE the return of a disease REMISSION disappearance of evidence of cancer or other disease RENAL pertaining to the kidneys REPLICABLE possible to duplicate RESECT remove or cut out surgically RETROSPECTIVE STUDY looking back over past experience

SARCOMA a type of cancer SEDATIVE a drug to calm or make less anxious SEMINOMA a type of testicular cancer (found in the male sex glands) SEQUENTIALLY in a row, in order SOMNOLENCE sleepiness SPIROMETER an instrument to measure the amount of air taken into and exhaled from the lungs STAGING an evaluation of the extent of the disease STANDARD OF CARE a treatment plan that the majority of the medical community would accept as appropriate STENOSIS narrowing of a duct, tube, or one of the blood vessels in the heart STOMATITIS mouth sores, inflammation of the mouth STRATIFY arrange in groups for analysis of results (e.g., stratify by age, sex, etc.) STUPOR stunned state in which it is difficult to get a response or the attention of the subject SUBCLAVIAN under the collarbone SUBCUTANEOUS under the skin SUPINE lying on the back SUPPORTIVE CARE general medical care aimed at symptoms, not intended to improve or cure underlying disease SYMPTOMATIC having symptoms SYNDROME a condition characterized by a set of symptoms SYSTOLIC top number in blood pressure; pressure during active contraction of the heart

TERATOGENIC capable of causing malformations in a fetus (developing baby still inside the mother’s body) TESTES/TESTICLES male sex glands THROMBOSIS clotting THROMBUS blood clot TID three times a day TITRATION a method for deciding on the strength of a drug or solution; gradually increasing the dose T-LYMPHOCYTES type of white blood cells TOPICAL on the surface TOPICAL ANESTHETIC applied to a certain area of the skin and reducing pain only in the area to which applied TOXICITY side effects or undesirable effects of a drug or treatment TRANSDERMAL through the skin TRANSIENTLY temporarily TRAUMA injury; wound TREADMILL walking machine used to test heart function

UPTAKE absorbing and taking in of a substance by living tissue

VALVULOPLASTY plastic repair of a valve, especially a heart valve VARICES enlarged veins VASOSPASM narrowing of the blood vessels VECTOR a carrier that can transmit disease-causing microorganisms (germs and viruses) VENIPUNCTURE needle stick, blood draw, entering the skin with a needle VERTICAL TRANSMISSION spread of disease

WBC white blood cell

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Made in Future: A Story of Marketing, Media, and Content for our Times

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Made in Future: A Story of Marketing, Media, and Content for our Times Hardcover – 20 June 2022

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Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace. Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how vast changes in media, content, influences and people's expectations have come together to write a new story of marketing. The book challenges a lot of the accepted wisdom of the past, yet is brutal where the hype is ahead of substance. In the process, it offers an alternative journey that is conceptually whole, makes you think and helps you follow it all up with pragmatic decisions.

Print length 332 pages
Language English
Publisher Penguin Business
Publication date 20 June 2022
Dimensions 13.5 x 2.4 x 21.6 cm
ISBN-10 9815058290
ISBN-13 978-9815058291
See all details

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Product description

About the author.

Prashant Kumar is the founder of Entropia, a next-gen marketing services company, now part of Accenture. Entropia has been a pioneer in the area of marketing in the Industry 4.0 era. In 2020, Entropia was recognized as the third-fastest-growing large agency in the world by AdWeek, New York. Earlier, Prashant served as president, Asia world markets, at IPG Mediabrands. He has been on the juries of the prestigious Cannes Lions and Crystal Festival, France, and Lynx Festival, Dubai. He was also a speaker at the Digital Marketing Expo, Germany, and Global Festival of Media, Rome. He has been interviewed by the Wall Street Journal and Bloomberg. In 2019, the International Advertising Association (IAA) recognized him as one of the five digital marketing thought leaders globally. He is an alumnus of St Stephen's College, Delhi, MICA, Ahmedabad and Harvard Business School.

Product details

Publisher ‏ : ‎ Penguin Business (20 June 2022)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 332 pages
ISBN-10 ‏ : ‎ 9815058290
ISBN-13 ‏ : ‎ 978-9815058291
Item Weight ‏ : ‎ 500 g
Dimensions ‏ : ‎ 13.5 x 2.4 x 21.6 cm

About the author

Prashant kumar.

Prashant Kumar is the Founder of ENTROPIA – a next generation marketing services company, now a part of Accenture. Entropia has been a pioneer in the area of Marketing in the IR 4.0 era.

In 2020, Entropia was recognised as the third fastest growing large agency in the world by AdWeek, New York. Founded in 2016, within four years it became the largest independent in SE Asia, before Accenture acquired it to turbocharge their foray in the region.

Earlier, Prashant served as the President, Asia world markets at IPG Mediabrands (NYSE: IPG) overseeing the region, rapidly transforming its digital capabilities.

He has served on the juries of prestigious Cannes Lions; Crystal festival, France and Lynx festival, Dubai. He has also been a speaker at global and regional digital fora such as Digital Marketing Expo, Germany; Global Festival of Media, Rome; and Ad:tech Singapore, among many others.

He has been interviewed widely by business press including Wall Street Journal and Bloomberg. In 2019, International Advertising Association (IAA) recognised him as one of the five digital marketing thought leaders globally.

He is an alumnus of St. Stephen’s College, Delhi; MICA, Ahmedabad & Harvard Business School.

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Prashant Kumar’s ‘Made In Future’ delves into the principles of

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COMMENTS

Made in Future: A Story of Marketing, Media, and Conten…
This book provides a conceptual glue. Prashant Kumar, in his groundbreaking new book Made in Future , delves into the principles and applications of marketing strategy in the new age. Rich in research and great case studies, this book is an effort to bridge the two worlds of old school marketing principles and the new consumer and media behaviors.
Made in Future: A Story of Marketing, Media, and Content for our Times
"Made in Future" by Prashant Kumar is an indispensable guide for anyone navigating the dynamic landscape of marketing. Kumar's deep expertise shines through as he demystifies the intricacies of this ever-evolving field. This book provides invaluable insights and practical tips that are essential for success in today's digital age.
Made in Future: A Story of marketing, media & content f…
Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how vast changes in media, content, influences and people's expectations have come together to write a new story of marketing.
Made in Future: A Story of Marketing, Me: A Story of Marketing, Media
Amazon.in - Buy Made in Future: A Story of Marketing, Me: A Story of Marketing, Media, and Content for our Times book online at best prices in India on Amazon.in. Read Made in Future: A Story of Marketing, Me: A Story of Marketing, Media, and Content for our Times book reviews & author details and more at Amazon.in. Free delivery on qualified orders.
Made in Future: A Story of Marketing, Media, and Content for our Times
This book provides a conceptual glue. Prashant Kumar, in his groundbreaking new book Made in Future, delves into the principles and applications of marketing strategy in the new age. Rich in research and great case studies, this book is an effort to bridge the two worlds of old school marketing principles and the new consumer and media behaviours.
Amazon.com: Customer reviews: Made in Future: A Story of Marketing
Find helpful customer reviews and review ratings for Made in Future: A Story of Marketing, Media, and Content for Our Times at Amazon.com. Read honest and unbiased product reviews from our users.
Made in Future
In the process, it offers an alternative journey that is conceptually whole, makes you think and helps you follow it all up with pragmatic decisions. Share at: Imprint: India Portfolio. Published: Apr/2022. ISBN: 9780670096244. Length : 272 Pages. MRP : ₹499.00. Imprint: Audiobook.
Amazon.in:Customer reviews: Made In Future: A Story of Marketing, Media
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Made in Future
Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how vast changes in media, content, influences and people's expectations have come together to write a new story of marketing. The book challenges a lot of the accepted wisdom of the past, yet is brutal where the hype is ...
Book Review: Made in Future: A Story of Marketing, Media, and Content
Made in Future: A Story of Marketing, Media, and Content for Our Times by Prashant Kumar is a treasure trove that cannot be ignored by a gamut of professionals associated with marketing and brand positioning and marketplaces. The length and breadth of the book is extensive, its coverage on marketing approaches, history, disruption, future is…
Made In Future by Prashant Kumar
Prashant Kumar, in his groundbreaking new book Made in Future, delves into the principles and applications of marketing strategy in the new age. Rich in research and great case studies, this book is an effort to bridge the two worlds of old school marketing principles and the new consumer and media behaviours. In this new age, marketers, media ...
Book Review: Made in Future by Prashant Kumar
Book Review: Made in Future by Prashant Kumar July 08, 2022 Indeed a story of marketing, media, & content for our times. It's a high-value book for people involved into understanding businesses, media houses, online and offline marketing, and much more. However, the book is a treasure for marketing professionals, as like other fields are ...
Made in Future: A Story of Marketing, Media, and Content for our Times
Books 2; Made in Future: A Story of Marketing, Media, and Content for our Times 272. ... Made in Future: A Story of Marketing, Media, and Content for our Times 272. by Prashant Kumar. View More. Hardcover ...
Made In Future Audiobook by Prashant Kumar
Publisher Description. Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace.Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how vast changes in media, content, influences and people's expectations have ...
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Made In Future: A Story of Marketing, Media, and Conten…
Prashant Kumar, in his groundbreaking new book Made in Future, delves into the principles and applications of marketing strategy in the new age. Rich in research and great case studies, this book is an effort to bridge the two worlds of old school marketing principles and the new consumer and media behaviours. Show more. 339 pages, Kindle Edition.
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Delicate grayscale illustrations effectively convey the intense emotions and the stark living conditions. A powerful reminder of a history that is all too timely today. (Graphic memoir. 14-adult) Share your opinion of this book. A deep dive into the past, present, and future of artificial intelligence.
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Made in Future: A Story of Marketing, Media, and Content for Our Times
Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how vast changes in media, content, influences and people's expectations have come together to write a new story of marketing. ... There was a problem filtering reviews right now. Please try again later. KJ. 5.0 out of 5 stars ...
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