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How To Write The Methodology Chapter

A plain-language explainer – with practical examples.

Overview: The Methodology Chapter

• The purpose  of the methodology chapter
• Why you need to craft this chapter (really) well
• How to write and structure the chapter
• Methodology chapter example
• Essential takeaways

What (exactly) is the methodology chapter?

The methodology chapter is where you outline the philosophical foundations of your research and detail the specific methodological choices you’ve made. In other words, the purpose of this chapter is to explain exactly how you designed your study and, just as importantly, why you made those choices.

Your methodology chapter should comprehensively describe and justify all the methodological decisions involved in your study. For instance, the research approach you took (qualitative, quantitative, or mixed methods), your sampling strategy (who you collected data from), how you gathered your data, and how you analysed it. If that sounds a bit daunting, don’t worry – we’ll walk you through all these methodological aspects in this post .

Why is the methodology chapter important?

The methodology chapter plays two important roles in your dissertation or thesis:

Firstly, it demonstrates your understanding of research theory, which is what earns you marks. A flawed research design or methodology would mean flawed results. So, this chapter is vital as it allows you to show the marker that you know what you’re doing and that your results are credible .

Secondly, the methodology chapter is what helps to make your study replicable. In other words, it allows other researchers to undertake your study using the same methodological approach, and compare their findings to yours. This is very important within academic research, as each study builds on previous studies.

The methodology chapter is also important in that it allows you to identify and discuss any methodological issues or problems you encountered (i.e., research limitations ), and to explain how you mitigated the impacts of these.

Now, it’s important to understand that every research project has its limitations , so it’s important to acknowledge these openly and highlight your study’s value despite its limitations . Doing so demonstrates your understanding of research design, which will earn you marks.

Need a helping hand?

How to write up the methodology chapter

First off, it’s worth noting that the exact structure and contents of the methodology chapter will vary depending on the field of research (e.g., humanities, chemistry or engineering) as well as the university . So, be sure to always check the guidelines provided by your institution for clarity and, if possible, review past dissertations from your university. Here we’re going to discuss a generic structure for a methodology chapter typically found in the sciences.

Before you start writing, it’s always a good idea to draw up a rough outline to guide your writing. Don’t just start writing without knowing what you’ll discuss where. If you do, you’ll likely end up with a disjointed, ill-flowing narrative . You’ll then waste a lot of time rewriting in an attempt to try to stitch all the pieces together. Do yourself a favour and start with the end in mind .

Section 1 – Introduction

As with all chapters in your dissertation or thesis, the methodology chapter should have a brief introduction. In this section, you should remind your readers what the focus of your study is, especially the research aims . As we’ve discussed many times on the blog, your methodology needs to align with your research aims, objectives and research questions. Therefore, it’s useful to frontload this component to remind the reader (and yourself!) what you’re trying to achieve.

In this section, you can also briefly mention how you’ll structure the chapter. This will help orient the reader and provide a bit of a roadmap so that they know what to expect. You don’t need a lot of detail here – just a brief outline will do.

Section 2 – The Methodology

The next section of your chapter is where you’ll present the actual methodology. In this section, you need to detail and justify the key methodological choices you’ve made in a logical, intuitive fashion. Importantly, this is the heart of your methodology chapter, so you need to get specific – don’t hold back on the details here. This is not one of those “less is more” situations.

Let’s take a look at the most common components you’ll likely need to cover.

Methodological Choice #1 – Research Philosophy

Research philosophy refers to the underlying beliefs (i.e., the worldview) regarding how data about a phenomenon should be gathered , analysed and used . The research philosophy will serve as the core of your study and underpin all of the other research design choices, so it’s critically important that you understand which philosophy you’ll adopt and why you made that choice. If you’re not clear on this, take the time to get clarity before you make any further methodological choices.

While several research philosophies exist, two commonly adopted ones are positivism and interpretivism . These two sit roughly on opposite sides of the research philosophy spectrum.

Positivism states that the researcher can observe reality objectively and that there is only one reality, which exists independently of the observer. As a consequence, it is quite commonly the underlying research philosophy in quantitative studies and is oftentimes the assumed philosophy in the physical sciences.

Contrasted with this, interpretivism , which is often the underlying research philosophy in qualitative studies, assumes that the researcher performs a role in observing the world around them and that reality is unique to each observer . In other words, reality is observed subjectively .

These are just two philosophies (there are many more), but they demonstrate significantly different approaches to research and have a significant impact on all the methodological choices. Therefore, it’s vital that you clearly outline and justify your research philosophy at the beginning of your methodology chapter, as it sets the scene for everything that follows.

The next thing you would typically discuss in your methodology section is the research type. The starting point for this is to indicate whether the research you conducted is inductive or deductive .

Inductive research takes a bottom-up approach , where the researcher begins with specific observations or data and then draws general conclusions or theories from those observations. Therefore these studies tend to be exploratory in terms of approach.

Conversely , d eductive research takes a top-down approach , where the researcher starts with a theory or hypothesis and then tests it using specific observations or data. Therefore these studies tend to be confirmatory in approach.

Related to this, you’ll need to indicate whether your study adopts a qualitative, quantitative or mixed  approach. As we’ve mentioned, there’s a strong link between this choice and your research philosophy, so make sure that your choices are tightly aligned . When you write this section up, remember to clearly justify your choices, as they form the foundation of your study.

Methodological Choice #3 – Research Strategy

Next, you’ll need to discuss your research strategy (also referred to as a research design ). This methodological choice refers to the broader strategy in terms of how you’ll conduct your research, based on the aims of your study.

Several research strategies exist, including experimental , case studies , ethnography , grounded theory, action research , and phenomenology . Let’s take a look at two of these, experimental and ethnographic, to see how they contrast.

Experimental research makes use of the scientific method , where one group is the control group (in which no variables are manipulated ) and another is the experimental group (in which a specific variable is manipulated). This type of research is undertaken under strict conditions in a controlled, artificial environment (e.g., a laboratory). By having firm control over the environment, experimental research typically allows the researcher to establish causation between variables. Therefore, it can be a good choice if you have research aims that involve identifying causal relationships.

Ethnographic research , on the other hand, involves observing and capturing the experiences and perceptions of participants in their natural environment (for example, at home or in the office). In other words, in an uncontrolled environment.  Naturally, this means that this research strategy would be far less suitable if your research aims involve identifying causation, but it would be very valuable if you’re looking to explore and examine a group culture, for example.

The next thing you’ll need to detail in your methodology chapter is the time horizon. There are two options here: cross-sectional and longitudinal . In other words, whether the data for your study were all collected at one point in time (cross-sectional) or at multiple points in time (longitudinal).

The choice you make here depends again on your research aims, objectives and research questions. If, for example, you aim to assess how a specific group of people’s perspectives regarding a topic change over time , you’d likely adopt a longitudinal time horizon.

Another important factor to consider is simply whether you have the time necessary to adopt a longitudinal approach (which could involve collecting data over multiple months or even years). Oftentimes, the time pressures of your degree program will force your hand into adopting a cross-sectional time horizon, so keep this in mind.

Methodological Choice #5 – Sampling Strategy

Next, you’ll need to discuss your sampling strategy . There are two main categories of sampling, probability and non-probability sampling.

Probability sampling involves a random (and therefore representative) selection of participants from a population, whereas non-probability sampling entails selecting participants in a non-random  (and therefore non-representative) manner. For example, selecting participants based on ease of access (this is called a convenience sample).

The right sampling approach depends largely on what you’re trying to achieve in your study. Specifically, whether you trying to develop findings that are generalisable to a population or not. Practicalities and resource constraints also play a large role here, as it can oftentimes be challenging to gain access to a truly random sample. In the video below, we explore some of the most common sampling strategies. https://www.youtube.com/watch?v=fSmedyVv-Us Video can't be loaded because JavaScript is disabled: How to use Mendeley Desktop, Web Importer & MS Word Plugin (Full Tutorial) (https://www.youtube.com/watch?v=fSmedyVv-Us) Methodological Choice #6 – Data Collection Method

Next up, you’ll need to explain how you’ll go about collecting the necessary data for your study. Your data collection method (or methods) will depend on the type of data that you plan to collect – in other words, qualitative or quantitative data.

Typically, quantitative research relies on surveys , data generated by lab equipment, analytics software or existing datasets. Qualitative research, on the other hand, often makes use of collection methods such as interviews , focus groups , participant observations, and ethnography.

So, as you can see, there is a tight link between this section and the design choices you outlined in earlier sections. Strong alignment between these sections, as well as your research aims and questions is therefore very important.

Methodological Choice #7 – Data Analysis Methods/Techniques

The final major methodological choice that you need to address is that of analysis techniques . In other words, how you’ll go about analysing your date once you’ve collected it. Here it’s important to be very specific about your analysis methods and/or techniques – don’t leave any room for interpretation. Also, as with all choices in this chapter, you need to justify each choice you make.

With the key methodological choices outlined and justified, the next step is to discuss the limitations of your design. No research methodology is perfect – there will always be trade-offs between the “ideal” methodology and what’s practical and viable, given your constraints. Therefore, this section of your methodology chapter is where you’ll discuss the trade-offs you had to make, and why these were justified given the context.

Methodological limitations can vary greatly from study to study, ranging from common issues such as time and budget constraints to issues of sample or selection bias . For example, you may find that you didn’t manage to draw in enough respondents to achieve the desired sample size (and therefore, statistically significant results), or your sample may be skewed heavily towards a certain demographic, thereby negatively impacting representativeness .

In this section, it’s important to be critical of the shortcomings of your study. There’s no use trying to hide them (your marker will be aware of them regardless). By being critical, you’ll demonstrate to your marker that you have a strong understanding of research theory, so don’t be shy here. At the same time, don’t beat your study to death . State the limitations, why these were justified, how you mitigated their impacts to the best degree possible, and how your study still provides value despite these limitations .

Section 4 – Concluding Summary

Finally, it’s time to wrap up the methodology chapter with a brief concluding summary. In this section, you’ll want to concisely summarise what you’ve presented in the chapter. Here, it can be a good idea to use a figure to summarise the key decisions, especially if your university recommends using a specific model (for example, Saunders’ Research Onion ).

Methodology Chapter Example

In the video below, we walk you through an example of a high-quality research methodology chapter from a dissertation. We also unpack our free methodology chapter template so that you can see how best to structure your chapter.

Wrapping Up

And there you have it – the methodology chapter in a nutshell. As we’ve mentioned, the exact contents and structure of this chapter can vary between universities , so be sure to check in with your institution before you start writing. If possible, try to find dissertations or theses from former students of your specific degree program – this will give you a strong indication of the expectations and norms when it comes to the methodology chapter (and all the other chapters!).

Also, remember the golden rule of the methodology chapter – justify every choice ! Make sure that you clearly explain the “why” for every “what”, and reference credible methodology textbooks or academic sources to back up your justifications.

If you need a helping hand with your research methodology (or any other component of your research), be sure to check out our private coaching service , where we hold your hand through every step of the research journey. Until next time, good luck!

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Home » Dissertation Methodology – Structure, Example and Writing Guide

Dissertation Methodology – Structure, Example and Writing Guide

Table of Contents

Dissertation Methodology

The methodology section of a dissertation explains the approach, design, and methods you used to conduct your research. This section is critical for demonstrating the rigor and credibility of your study and allows readers to evaluate the reliability and validity of your findings. The methodology should be clear, detailed, and justified, ensuring that anyone reading it understands how and why the research was conducted.

Purpose of a Dissertation Methodology

The methodology section serves several essential purposes:

• Justifies the Research Approach : Explains why specific research methods were chosen and how they align with the research question.
• Describes Data Collection and Analysis : Details the tools, techniques, and procedures used to gather and analyze data.
• Ensures Replicability : Provides enough detail for other researchers to replicate or build on the study.
• Addresses Limitations : Identifies any limitations or constraints of the chosen methodology and their potential impact on results.

Structure of a Dissertation Methodology

A well-organized methodology section is usually structured into five main components: Research Design , Participants/Sampling , Data Collection Methods , Data Analysis , and Ethical Considerations . Some dissertations may include additional sections as needed for specific methods or fields of study.

1. Research Design

Definition : The research design is the overall strategy and framework guiding the study. It outlines whether the research is qualitative, quantitative, or mixed-methods and justifies this choice in relation to the research question.

Example : If studying consumer behavior, a quantitative survey might be appropriate to gather statistical data, while qualitative interviews could provide in-depth insights into motivations.

Typical Components :

• Approach : Qualitative, quantitative, or mixed-methods.
• Research Type : Experimental, observational, survey-based, case study, etc.
• Justification : Explanation of why this design aligns with the research objectives.

2. Participants and Sampling

Definition : This section describes the study population, how participants were chosen, and the sample size. It should include the criteria for inclusion and exclusion, as well as details about recruitment procedures.

Example : For a study on workplace satisfaction, you might select employees from various departments in a company and use a sample size calculated based on statistical power analysis.

• Target Population : The demographic characteristics and scope of the population studied.
• Sampling Method : Probability or non-probability sampling (e.g., random sampling, convenience sampling).
• Sample Size : The number of participants included and justification for this number.

3. Data Collection Methods

Definition : This section describes how data was collected, detailing the tools and techniques used. It should include specifics on instruments (e.g., surveys, interviews, experiments), how they were administered, and why these methods are appropriate for the study.

Example : In a study examining consumer satisfaction, data collection could involve an online survey with closed-ended questions to quantify satisfaction levels.

• Tools/Procedures : Description of instruments, procedures, and protocols.
• Type of Data Collected : Qualitative (e.g., interviews, focus groups) or quantitative (e.g., surveys, experiments).
• Rationale : Explanation of why these data collection methods were chosen.

4. Data Analysis

Definition : Data analysis involves explaining the methods and techniques used to interpret the collected data. This includes any statistical or thematic analysis methods applied, as well as software used.

Example : For quantitative data, you might use software like SPSS or R for statistical analysis, while qualitative data could be analyzed using NVivo to identify key themes.

• Techniques : Statistical tests for quantitative data (e.g., t-tests, regression analysis) or coding for qualitative data.
• Software : Mention any software used, such as SPSS, R, or NVivo.
• Justification : Explanation of why these analysis methods are appropriate for the research question and data.

5. Ethical Considerations

Definition : Ethical considerations involve addressing any ethical issues related to the study, such as informed consent, confidentiality, and participant welfare.

Example : In a study involving human subjects, ethical considerations might include obtaining informed consent and ensuring data anonymity.

• Informed Consent : Description of how participants were informed about the study and consent obtained.
• Confidentiality : Explanation of measures taken to protect participants’ privacy.
• Risk Mitigation : Any procedures in place to protect participants from harm.

Example of a Dissertation Methodology

Here is a sample methodology for a hypothetical dissertation examining the impact of online learning on student engagement.

Title : The Impact of Online Learning Platforms on Student Engagement in Higher Education

• This study employs a mixed-methods approach, combining quantitative surveys and qualitative interviews to obtain a comprehensive understanding of student engagement in online learning. The quantitative component provides generalizable data, while the qualitative component offers in-depth insights.
• Participants include 300 undergraduate students enrolled in online courses at three universities. A random sampling method was used to ensure a representative sample across different disciplines.
• Data collection involved an online survey with closed-ended questions on engagement, followed by semi-structured interviews with a subset of 20 students to explore their experiences more deeply.
• Quantitative data were analyzed using descriptive statistics and regression analysis in SPSS to assess relationships between variables. Qualitative data were coded and thematically analyzed using NVivo to identify key themes.
• Ethical approval was obtained from each institution’s review board. Participants were informed of the study’s purpose, and informed consent was obtained. All responses were anonymized to ensure confidentiality.

Writing Guide for Dissertation Methodology

Step 1: choose the research design and justify it.

Begin by identifying the research design that best suits your research question. Justify your choice based on how it aligns with the study’s objectives and the type of data needed.

Example : For a dissertation on the effects of diet on physical health, a longitudinal study might be chosen to observe changes over time, with justification based on the need to monitor long-term health outcomes.

Step 2: Describe the Sampling Process

Explain the target population, sampling method, and sample size. Justify your choices by explaining how they ensure the data will be representative and reliable.

Example : A study on employee motivation might choose a random sampling method to prevent bias, ensuring that findings can be generalized to a broader workforce.

Step 3: Outline Data Collection Methods

Provide a detailed description of how data was collected, including any instruments, techniques, and procedures. Explain why these methods are appropriate for capturing the data needed to answer the research question.

Example : If measuring customer satisfaction, an online survey may be selected due to its efficiency and reach, and its questions might be chosen to quantify specific satisfaction dimensions.

Step 4: Explain Data Analysis Procedures

Describe how you analyzed the data and justify the chosen techniques. Include information on any software used and specific statistical or thematic analysis methods applied.

Example : For a quantitative study, you might perform regression analysis to explore relationships between variables. In qualitative studies, you might use thematic coding to identify patterns.

Step 5: Address Ethical Considerations

Identify any ethical issues related to your study and describe how you addressed them. Ethical considerations are crucial for studies involving human subjects, as they help protect participant rights.

Example : For a study involving interviews, explain how participants were assured of confidentiality and provided with the option to withdraw at any time.

Tips for Writing an Effective Methodology

• Be Clear and Detailed : Provide enough detail so that another researcher could replicate the study based on your description.
• Use Justification for Every Choice : Explain why each methodological choice is suitable for your research objectives.
• Stay Objective and Neutral : Avoid using personal opinions or biases; focus on describing your research design and methods factually.
• Organize Logically : Follow a logical flow, usually beginning with research design, followed by sampling, data collection, data analysis, and ethical considerations.
• Keep It Concise but Comprehensive : Avoid unnecessary detail, but ensure you cover all relevant information needed to understand your methodology.

Common Pitfalls to Avoid

• Vagueness : Avoid vague language and provide specific details for each section.
• Lack of Justification : Justify all choices, from sampling methods to analytical techniques, to demonstrate thoughtfulness and rigor.
• Overcomplicating Language : Use clear, straightforward language rather than overly technical jargon to improve readability.
• Ignoring Limitations : Acknowledge any limitations in your methodology and discuss how they may impact the results.

The methodology section is a vital part of a dissertation, outlining the design, participants, data collection, data analysis, and ethical considerations. By following a structured approach, providing justifications for each choice, and ensuring clarity, you can write a robust methodology that supports the credibility and reliability of your research. A well-written methodology allows readers to evaluate the validity of your study and serves as a foundation for replicating or expanding upon your work.

• Creswell, J. W., & Creswell, J. D. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (5th ed.). SAGE Publications.
• Flick, U. (2018). An Introduction to Qualitative Research (6th ed.). SAGE Publications.
• Silverman, D. (2016). Qualitative Research (4th ed.). SAGE Publications.
• Yin, R. K. (2017). Case Study Research and Applications: Design and Methods (6th ed.). SAGE Publications.
• Saunders, M., Lewis, P., & Thornhill, A. (2016). Research Methods for Business Students (7th ed.). Pearson.

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• What Is a Research Methodology? | Steps & Tips

What Is a Research Methodology? | Steps & Tips

Published on 25 February 2019 by Shona McCombes . Revised on 10 October 2022.

Your research methodology discusses and explains the data collection and analysis methods you used in your research. A key part of your thesis, dissertation, or research paper, the methodology chapter explains what you did and how you did it, allowing readers to evaluate the reliability and validity of your research.

It should include:

• The type of research you conducted
• How you collected and analysed your data
• Any tools or materials you used in the research
• Why you chose these methods
• Your methodology section should generally be written in the past tense .
• Academic style guides in your field may provide detailed guidelines on what to include for different types of studies.
• Your citation style might provide guidelines for your methodology section (e.g., an APA Style methods section ).

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Table of contents

How to write a research methodology, why is a methods section important, step 1: explain your methodological approach, step 2: describe your data collection methods, step 3: describe your analysis method, step 4: evaluate and justify the methodological choices you made, tips for writing a strong methodology chapter, frequently asked questions about methodology.

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Your methods section is your opportunity to share how you conducted your research and why you chose the methods you chose. It’s also the place to show that your research was rigorously conducted and can be replicated .

It gives your research legitimacy and situates it within your field, and also gives your readers a place to refer to if they have any questions or critiques in other sections.

You can start by introducing your overall approach to your research. You have two options here.

Option 1: Start with your “what”

What research problem or question did you investigate?

• Aim to describe the characteristics of something?
• Explore an under-researched topic?
• Establish a causal relationship?

And what type of data did you need to achieve this aim?

• Quantitative data , qualitative data , or a mix of both?
• Primary data collected yourself, or secondary data collected by someone else?
• Experimental data gathered by controlling and manipulating variables, or descriptive data gathered via observations?

Option 2: Start with your “why”

Depending on your discipline, you can also start with a discussion of the rationale and assumptions underpinning your methodology. In other words, why did you choose these methods for your study?

• Why is this the best way to answer your research question?
• Is this a standard methodology in your field, or does it require justification?
• Were there any ethical considerations involved in your choices?
• What are the criteria for validity and reliability in this type of research ?

Once you have introduced your reader to your methodological approach, you should share full details about your data collection methods .

Quantitative methods

In order to be considered generalisable, you should describe quantitative research methods in enough detail for another researcher to replicate your study.

Here, explain how you operationalised your concepts and measured your variables. Discuss your sampling method or inclusion/exclusion criteria, as well as any tools, procedures, and materials you used to gather your data.

Surveys Describe where, when, and how the survey was conducted.

• How did you design the questionnaire?
• What form did your questions take (e.g., multiple choice, Likert scale )?
• Were your surveys conducted in-person or virtually?
• What sampling method did you use to select participants?
• What was your sample size and response rate?

Experiments Share full details of the tools, techniques, and procedures you used to conduct your experiment.

• How did you design the experiment ?
• How did you recruit participants?
• How did you manipulate and measure the variables ?
• What tools did you use?

Existing data Explain how you gathered and selected the material (such as datasets or archival data) that you used in your analysis.

• Where did you source the material?
• How was the data originally produced?
• What criteria did you use to select material (e.g., date range)?

The survey consisted of 5 multiple-choice questions and 10 questions measured on a 7-point Likert scale.

The goal was to collect survey responses from 350 customers visiting the fitness apparel company’s brick-and-mortar location in Boston on 4–8 July 2022, between 11:00 and 15:00.

Here, a customer was defined as a person who had purchased a product from the company on the day they took the survey. Participants were given 5 minutes to fill in the survey anonymously. In total, 408 customers responded, but not all surveys were fully completed. Due to this, 371 survey results were included in the analysis.

Qualitative methods

In qualitative research , methods are often more flexible and subjective. For this reason, it’s crucial to robustly explain the methodology choices you made.

Be sure to discuss the criteria you used to select your data, the context in which your research was conducted, and the role you played in collecting your data (e.g., were you an active participant, or a passive observer?)

Interviews or focus groups Describe where, when, and how the interviews were conducted.

• How did you find and select participants?
• How many participants took part?
• What form did the interviews take ( structured , semi-structured , or unstructured )?
• How long were the interviews?
• How were they recorded?

Participant observation Describe where, when, and how you conducted the observation or ethnography .

• What group or community did you observe? How long did you spend there?
• How did you gain access to this group? What role did you play in the community?
• How long did you spend conducting the research? Where was it located?
• How did you record your data (e.g., audiovisual recordings, note-taking)?

Existing data Explain how you selected case study materials for your analysis.

• What type of materials did you analyse?
• How did you select them?

In order to gain better insight into possibilities for future improvement of the fitness shop’s product range, semi-structured interviews were conducted with 8 returning customers.

Here, a returning customer was defined as someone who usually bought products at least twice a week from the store.

Surveys were used to select participants. Interviews were conducted in a small office next to the cash register and lasted approximately 20 minutes each. Answers were recorded by note-taking, and seven interviews were also filmed with consent. One interviewee preferred not to be filmed.

Mixed methods

Mixed methods research combines quantitative and qualitative approaches. If a standalone quantitative or qualitative study is insufficient to answer your research question, mixed methods may be a good fit for you.

Mixed methods are less common than standalone analyses, largely because they require a great deal of effort to pull off successfully. If you choose to pursue mixed methods, it’s especially important to robustly justify your methods here.

Prevent plagiarism, run a free check.

Next, you should indicate how you processed and analysed your data. Avoid going into too much detail: you should not start introducing or discussing any of your results at this stage.

In quantitative research , your analysis will be based on numbers. In your methods section, you can include:

• How you prepared the data before analysing it (e.g., checking for missing data , removing outliers , transforming variables)
• Which software you used (e.g., SPSS, Stata or R)
• Which statistical tests you used (e.g., two-tailed t test , simple linear regression )

In qualitative research, your analysis will be based on language, images, and observations (often involving some form of textual analysis ).

Specific methods might include:

• Content analysis : Categorising and discussing the meaning of words, phrases and sentences
• Thematic analysis : Coding and closely examining the data to identify broad themes and patterns
• Discourse analysis : Studying communication and meaning in relation to their social context

Mixed methods combine the above two research methods, integrating both qualitative and quantitative approaches into one coherent analytical process.

Above all, your methodology section should clearly make the case for why you chose the methods you did. This is especially true if you did not take the most standard approach to your topic. In this case, discuss why other methods were not suitable for your objectives, and show how this approach contributes new knowledge or understanding.

In any case, it should be overwhelmingly clear to your reader that you set yourself up for success in terms of your methodology’s design. Show how your methods should lead to results that are valid and reliable, while leaving the analysis of the meaning, importance, and relevance of your results for your discussion section .

• Quantitative: Lab-based experiments cannot always accurately simulate real-life situations and behaviours, but they are effective for testing causal relationships between variables .
• Qualitative: Unstructured interviews usually produce results that cannot be generalised beyond the sample group , but they provide a more in-depth understanding of participants’ perceptions, motivations, and emotions.
• Mixed methods: Despite issues systematically comparing differing types of data, a solely quantitative study would not sufficiently incorporate the lived experience of each participant, while a solely qualitative study would be insufficiently generalisable.

Remember that your aim is not just to describe your methods, but to show how and why you applied them. Again, it’s critical to demonstrate that your research was rigorously conducted and can be replicated.

1. Focus on your objectives and research questions

The methodology section should clearly show why your methods suit your objectives  and convince the reader that you chose the best possible approach to answering your problem statement and research questions .

2. Cite relevant sources

Your methodology can be strengthened by referencing existing research in your field. This can help you to:

• Show that you followed established practice for your type of research
• Discuss how you decided on your approach by evaluating existing research
• Present a novel methodological approach to address a gap in the literature

3. Write for your audience

Consider how much information you need to give, and avoid getting too lengthy. If you are using methods that are standard for your discipline, you probably don’t need to give a lot of background or justification.

Regardless, your methodology should be a clear, well-structured text that makes an argument for your approach, not just a list of technical details and procedures.

Methodology refers to the overarching strategy and rationale of your research. Developing your methodology involves studying the research methods used in your field and the theories or principles that underpin them, in order to choose the approach that best matches your objectives.

Methods are the specific tools and procedures you use to collect and analyse data (e.g. interviews, experiments , surveys , statistical tests ).

In a dissertation or scientific paper, the methodology chapter or methods section comes after the introduction and before the results , discussion and conclusion .

Depending on the length and type of document, you might also include a literature review or theoretical framework before the methodology.

Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.

Quantitative methods allow you to test a hypothesis by systematically collecting and analysing data, while qualitative methods allow you to explore ideas and experiences in depth.

A sample is a subset of individuals from a larger population. Sampling means selecting the group that you will actually collect data from in your research.

For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.

Statistical sampling allows you to test a hypothesis about the characteristics of a population. There are various sampling methods you can use to ensure that your sample is representative of the population as a whole.

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