research analysis companies

• Join the AMA
• Find learning by topic
• Free learning resources for members
• Credentialed Learning
• Training for teams
• Why learn with the AMA?
• Marketing News
• Academic Journals
• Guides & eBooks
• Marketing Job Board
• Academic Job Board
• AMA Foundation
• Diversity, Equity and Inclusion
• Collegiate Resources
• Awards and Scholarships
• Sponsorship Opportunities
• Strategic Partnerships

We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.

2020 Top 50 U.S. Market Research and Data Analytics Companies

Diane Bowers

A full ranking of the top market research and data analytics companies in the U.S. for 2020

The “2020 Top 50 U.S. Report”—formerly known as “The Gold Report”—is developed by Diane Bowers and produced in partnership with the Insights Association and Michigan State University . The report is also sponsored by the AMA, ESOMAR and the Global Research Business Network . The report includes a ranking of the top 50 companies, a breakdown of trends by Bowers , and an analysis of the market research and analytics industry  by Michael Brereton, Melanie Courtright and Reg Baker.

50. RTi Research

Founded: 1979 2019 U.S. revenue: $12.9 million Percent change from 2018: -3% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $12.9 million U.S. employees: 45

In a world awash in data, the challenge is to turn data into something meaningful, something that can be communicated simply and acted upon effectively. RTi Research meets that challenge head-on, turning data into meaning through smart research design, flawless execution and innovative storytelling. Everything the company does is aimed at helping its clients move their ideas and insights through their organizations to influence change. 

RTi has conducted research in just about every category in the U.S. and globally. Informed by 40 years of experience across categories and cultures, RTi knows what works and what doesn’t, when to leverage new technology and methods, and when traditional approaches are best.

49. Hypothesis

Founded: 2000 2019 U.S. revenue: $18.3 million Percent change from 2018: -4.7% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $18.3 million U.S. employees: 61

Hypothesis uses insights, strategy and design to help important brands do amazing things. The company specializes in tough questions that take creative, multidimensional approaches, thoughtful strategy and a broad business perspective. Hypothesis’ approach combines inventive consumer-centric qualitative research, advanced analytics, strategic thinking and data visualization. Its award-winning design team translates complex information into compelling, easy-to-understand deliverables to socialize learnings and engage teams. 

In 2018, Hypothesis added important new capabilities with the launch of Momentum, a strategy that turns insight into application with downstream marketing and implementation planning. The Momentum team has worked alongside Hypothesis consultants on strategic engagements with clients focused on brand strategy, product development, and led dozens of workshops with senior and C-level executives to socialize insights and ideate on next steps. 

In 2019, Hypothesis’ focus on growth continued with its expansion to the Midwest and establishment of its Chicago office. From this office, the company will be able to service new and current clients in the Midwest and on the East Coast.

48. Bellomy Research

Founded: 1976 2019 U.S. revenue: $21 million Percent change from 2018: 1.4% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $21 million U.S. employees: 116

Bellomy is a privately held, family-owned, full-service market intelligence company. Bellomy focuses on driving successful business outcomes through the design and delivery of solutions that yield deeper customer understanding. The company surrounds its clients’ business challenges with an unparalleled mix of knowledge and experience, marketing science and proprietary research technology. 

Bellomy’s work involves both B2C and B2B environments—with qualitative and quantitative insight solutions spanning market segmentation, customer experience and journeys (including digital user experiences), brand equity, product innovation, shopper insights, marketing optimization, social research platforms and research technology. Bellomy works with clients across a broad range of categories and industries including consumer packaged goods, financial services, automotive, retail, restaurant and hospitality, telecommunications and technology, apparel and textiles, utilities, healthcare, insurance and home improvement.

Bellomy serves as an extension of its clients’ marketing research and customer experience departments by integrating a broad set of capabilities and areas of expertise, including segmentation, customer (and digital experience), shopper insights, social research platforms, brand equity, product innovation and marketing optimization. In addition, Bellomy clients leverage SmartIDEAS, the firm’s enterprise consumer knowledge and insight platform. 

47. Edelman Intelligence

Founded: 1999 2019 U.S. revenue: $21 million Percent change from 2018: 12.9% 2019 non-U.S. revenue: $11.5 million Percent from outside U.S.: 35.4% 2019 worldwide revenue: $32.5 million U.S. employees: 131

Edelman Intelligence (EI) is the global research and analytics consultancy of Edelman, the world’s largest global communications firm. Based in New York, with employees in 18 offices internationally, EI houses more than 200 consultants, strategists, researchers, data scientists, data visualization specialists and analysts worldwide. Its specialists are method-agnostic and leverage the best of primary and secondary research, advanced analytics and business science to solve business and communications issues for its clients. EI’s offering spans the full spectrum of client needs, from mapping the current environment and targeting key audiences, to optimizing content and measuring business impact. 

EI partners with early-stage start-ups and Fortune 100 companies alike, providing strategic research, analytics, and insights-based marketing and communications counsel for a broad range of stakeholders and scopes, including government and public affairs, corporate reputation and risk strategy, crisis and issues management, employee experience and talent advisory, executive positioning, strategic communications and public relations, marketing and branding strategy, customer experience and insights, mergers, acquisitions and market entry strategy and more.

Key accomplishments in 2019 included advancement of its Edelman Trust Management (ETM) capabilities, including an evolution of its offering focused specifically on providing guidance for measuring and building trust in brands. Developed building from its 20-plus years studying trust through the Edelman Trust Barometer and the initial iteration of ETM (which explores corporate trust), this proprietary model for brand trust measurement was created in partnership with renowned academics from Harvard Business School and INSEAD, Edelman Brand experts and external marketing thought leaders. In recent months, this model has been engineered to consider fundamental transformations to consumer/brand relationship dynamics that the COVID-19 pandemic has accelerated.

46. KS&R

Founded: 1983 2019 U.S. revenue: $21.7 million Percent change from 2018: -1.4% 2019 non-U.S. revenue: $3.6 million Percent from outside U.S.: 14.2% 2019 worldwide revenue: $25.3 million U.S. employees: 100

KS&R is a privately held strategic consultancy and full-service marketing research company. For nine consecutive years, KS&R has received the highest Gold Index composite score of any provider in the Prevision/Inside Research survey of marketing research buyers. This is a testament to the company’s passion for excellence and client-first business philosophy—wherein KS&R empowers its clients with timely, fact-based insights so they can make smarter decisions and be confident in their actions.

KS&R creates and executes global custom market research solutions for some of the best-known corporations in the world in more than 100 countries and 50 languages. It has extensive and diverse industry experience with particular strength in healthcare (pharma and device), technology, entercom, transportation, professional services, and retail and e-commerce. Team members often include business strategists with client-side experience and deep industry knowledge.

In 2019, KS&R leveraged its expansive network of pharmacy panels to build world-class capabilities for pharma inventory measurement and healthcare insights. Its marketing scientists have driven marked advances in pricing decision support, which have now been validated by positive in-market results. KS&R expanded its portfolio to include insights fusion across multiple channels of content (primary research, social media, web-based information, etc.). And finally, it introduced its KS&R Win-Loss program that provides actionable insights for how organizations can improve their value proposition and sales performance to close more deals.

Founded: 1911 2019 U.S. revenue: $22.7 million Percent change from 2018: 12.9% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $22.7 million U.S. employees: 78

NAXION guides strategic business decisions globally in healthcare, information technology, financial services, energy, heavy equipment and other B2B markets, drawing on depth of marketing experience in key verticals and skilled application of sophisticated and inventive methodologies. The firm’s NAscence Group helps life science innovators develop commercialization strategy through clinical trials design and selection of target indications, forecasting, brand planning and other research-based consulting services.

Engagements routinely include market segmentation, opportunity assessment and innovation, demand forecasting and pricing, positioning, brand health, market monitoring and lifecycle management. The firm deploys multiple data streams including primary research (qualitative and quantitative), secondary data, customer databases and other complex datasets to develop an integrative perspective on business problems. The firm also builds custom panels for B2B markets.

Project leaders with sector experience and research proficiency are supported by in-house methodologists and a wide portfolio of advanced analytic tools, including proprietary modeling services and software, all of them highly customized. The firm continues to invest significant resources in intellectual capital to enhance enterprise decision support with cutting-edge methods, including specialized “small data” choice models, new predictive techniques using big data and brand-customized text analytics. Its Farsight suite supports the building of highly dynamic models capable of producing forecasts for complex market scenarios, including paradigm-shift technologies, and gives market monitoring programs a forward-looking perspective that guides timely market interventions. Other services include litigation and regulatory support, often involving expert testimony in cases involving trademark confusion, deceptive advertising and brand equity. NAXION’s strong commitment to operational excellence is reflected in ISO certification and in-house operations capabilities to deliver exceptional levels of quality control. 

Founded: 1991 2019 U.S. revenue: $24.2 million Percent change from 2018: -3.6% 2019 non-U.S. revenue: $1.2 million Percent from outside U.S.: 4.7% 2019 worldwide revenue: $25.4 million U.S. employees: 144

Gongos is a consultative agency that places customers at the heart of business strategy. Partnering with insights, analytics, marketing, strategy and customer experience groups, Gongos operationalizes customer centricity by helping companies both understand their customer needs and deliver on them better than anyone else.

From product innovation to portfolio management, customer experience to consumer journeys, pricing strategies to marketing optimization, and trend analysis to predictive modeling, Gongos provides both outside-in and inside-out approaches across organizations to drive greater customer attraction, retention and lifetime value.

Gongos further serves as a translator to help cross-functional teams fuel the competency to gain and apply consumer wisdom, transform decisions into action and navigate organizational change. Coalescing enterprise data with primary research and curating insights for multiple audiences further empowers stakeholders to achieve greater ROI by ensuring information is designed to influence actions and behaviors from executives to the frontline. 

Gongos’ consultative tools stem from change management principles that help organizations navigate the transformation often necessary to create a more outside-in perspective as they reorient around the customer. Gongos’ approaches to engage multiple audiences include communication strategies and tactics grounded in frameworks such as its adoption-to-advocacy model and human-centered design.

43. Maru/Matchbox **

Founded: 2016 2019 U.S. revenue: $28 million Percent change from 2018: 3.7% 2019 non-U.S. revenue: $14 million Percent from outside U.S.: 33.3% 2019 worldwide revenue: $42 million U.S. employees: 150

Maru/Matchbox began disrupting the market research industry in 2000. Powered by proprietary technology, its expert teams are deeply invested in key sectors of the economy, including consumer goods and services, financial services, retail, technology, healthcare, public services, and media and entertainment. Maru/Marchbox provides organizations with the tools and insights to connect with the people that matter most, so they can build and maintain a competitive advantage. 

In 2019, Maru/Matchbox released a series of innovative research solutions. 

• Digital Media Measurement is a campaign evaluation approach that enables clients to better understand how content, channels and brands interact to deliver effective communication. 
• Creative Insight measures people’s implicit and explicit responses to advertising, giving clients a complete picture of how their ad is working. It is designed to evaluate any type of ad or brand communication, across all channels, with best-in-class benchmarks.
• Lissted analyzes how members of communities relevant to clients react to content, tweets and even websites. 
• Brand Emotion utilizes visual semiotics to identify and leverage the emotional profile of a brand. 

Maru/Matchbox continues to demonstrate innovation and thought leadership through relentless publication of articles and whitepapers.

42. Chadwick Martin Bailey (CMB)

Founded: 1984 2019 U.S. revenue: $28.7 million Percent change from 2018: 20.6% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $28.7 million U.S. employees: 90

CMB is a research and strategy firm, helping the world’s leading brands engage, innovate and grow amid deep disruption. The company leverages the best of advanced analytics, consumer psychology and market strategy to tackle critical business initiatives, including market identification, segmentation, brand health, loyalty and advocacy, and product and service development.

For more than 35 years, CMB has helped the most successful brands and their executives give voice to their market through a relentless business decision focus, creative problem-solving and storytelling, deeply consultative approach and flawless execution. With dedicated financial services, media and entertainment, tech and telecom, retail and healthcare practices, CMB’s expert teams understand the complex and evolving technological, social, cultural and economic forces that drive disruption and create opportunity.

In 2020, CMB continued its growth trajectory, including building expertise in gaming and digital platforms and expanding its qualitative and advanced analytics teams. A thought leader in the application of consumer psychology to real world business issues, CMB conducted self-funded research among tens of thousands of consumers to capture the four core benefits that motivate decision-making—identity, emotion, social and functional—providing an in-depth look at more than 80 global brands. Further self-funded research explored the accelerating journey and path to purchase of today’s gamers.

41. Screen Engine/ASI

Founded: 2010 2019 U.S. revenue: $33 million Percent change from 2018: 10% 2019 non-U.S. revenue: $1.9 million Percent from outside U.S.: 5.4% 2019 worldwide revenue: $34.9 million U.S. employees: 132

Screen Engine/ASI is a research-based consumer insights firm that stands for delivering its entertainment and media clients actionable insights and recommendations, not simply data. SE/ASI strives to help clients mitigate risk and maximize the potential for success. Through its Motion Picture and TV Groups, SE/ASI works across all distribution platforms for both domestic and internationally produced content. 

The company is centered on assessing the “abilities” of content as it migrates from the earliest stages of development through multi-channel distribution. The Motion Picture Group is the leader in traditional and digital in theater and online recruited audience screenings. Offerings also include PostTrak, a syndicated domestic and international in-theater exit poll, and ScreenExperts, an early assessment of critical response, creative ad testing, positioning and brand studies, custom work, and location-based and online focus group research. A cross-platform team within this group works with home entertainment, over-the-top and gaming clients. 

The TV group is the leader in location-based ViewTrac dial testing of pilots, programs and ongoing series and conducts online dial testing as well. Other offerings include location-based and online focus groups, promo testing, positioning and brand studies, and a variety of custom studies including custom trackers. SE/ASI syndicates Tracktion trackers including a TV tracker, a theatrical movie tracker, a home entertainment tracker and a premium video-on-demand tracker. All groups work in the company’s media lab equipped for biometric and new technology research. When appropriate, SE/ASI engages in advanced analytics techniques including, but not limited to, segmentation, conjoint, maxdiff and TURF analysis. 

40. MarketVision Research

Founded: 1983 2019 U.S. revenue: $33.2 million Percent change from 2018: 2.5% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $33.2 million U.S. employees: 140

MarketVision Research is a full-service marketing research firm, providing clients with actionable insights about their markets, customers, brands and products. Research areas of focus include product and portfolio development, pricing, branding, segmentation and customer experience. The company offers a full suite of quantitative and qualitative research capabilities and works across industry groups. These include:

• Optimization and discrete choice modeling as it applies to product and service development, branding, packaging and pricing.
• Online communities that are managed and developed entirely in-house with a focus on improving participant engagement and with additional support for mobile participation.
• Hybrid research, which uses 20 in-house moderators, along with marketing science professionals and global project managers, to facilitate qualitative and quantitative research seamlessly.

39. The Link Group

Founded: 1994 2019 U.S. revenue: $34.2 million Percent change from 2018: 23.9% 2019 non-U.S. revenue: $0.3 million Percent from outside U.S.: 0.9% 2019 worldwide revenue: $34.5 million U.S. employees: 85

The Link Group executes research for Fortune 500 firms in the healthcare, retail, CPG and finance industries across both qualitative and quantitative methodologies and around the globe. TLG attributes its success to its core business philosophy: smarter research and better service. Its commitment to smarter research has allowed the company to take a creative, custom approach to its clients’ business needs that results in actionable and insightful reports. TLG delivers better service by maintaining a consistent research team across projects, allowing the team to anticipate and respond to client needs. This business philosophy has resulted in 99% of revenue coming from repeat clients.

This past year, TLG has continued to hone its research approaches to help elevate traditional research methods. For its messaging and positioning work, TLG developed a framework that triangulates quantitative survey data to determine how well messaging concepts will activate, communicate and engage the customer. In its segmentation studies, TLG blends science and art to create models that align with the client’s brand strategic vision by creating differences that are meaningful and actionable from a marketing perspective. TLG has leveraged its knowledge of behavioral economics to develop a validated, proprietary quantitative methodology—LinkEQ—that allows the company to reveal latent emotional associations.

Founded: 1983 2019 U.S. revenue: $34.3 million Percent change from 2018: -1.2% 2019 non-U.S. revenue: $1.2 million Percent from outside U.S.: 3.4% 2019 worldwide revenue: $35.5 million U.S. employees: 233

SSRS is a full-service market and survey research firm led by a core of dedicated professionals with advanced degrees in the social sciences. 

SSRS surveys support numerous media and academic partners looking to report on public attitudes and beliefs about a wide range of salient issues such as elections and public policy. SSRS is the polling partner for CNN, and conducts public opinion polling for ABC News, The Washington Post, Politico and CBS News. 

Beyond national polls, SSRS regularly conducts research at a state level, and among subpopulations such as Latinos and political partisans, and specializes in reaching hard-to-reach and low-incidence populations. SSRS has extensive experience in public policy, public affairs and health policy research. Since the Affordable Care Act was signed into law, SSRS has completed numerous studies surrounding its implementation and assessing Americans’ attitudes and experiences with the law. 

Since 2016, SSRS conducts the monthly Kaiser Family Foundation Health Tracking Poll. SSRS is well-known for its weekly telephone Omnibus poll. The firm also offers the SSRS Opinion Panel, which allows clients to conduct probabilistic surveys quickly at low cost. The SSRS/Luker on Trends Sports Poll is the first and longest-running tracking study focusing on sports in the U.S. 

37. BVA Group **

Founded: 1970 2019 U.S. revenue: $36 million Percent change from 2018: 2.6% 2019 non-U.S. revenue: $147 million Percent from outside U.S.: 80.3% 2019 worldwide revenue: $183 million U.S. employees: 120

BVA Group is a fast-growing research and consulting firm, an expert in behavioral science, ranked in the top 20 worldwide agencies. BVA brings data to life and converts deep understanding of customers and citizens into behavior change strategies. BVA operates both for public and private clients with methodologies fueled by data science and behavioral science. 

Its FMCG specialist—PRS IN VIVO—is a global leader in packaging and shopper research. PRS IN VIVO helps consumer marketers to succeed through: 

• In-store and online studies to better understand shopper behavior, in both physical and e-commerce shopping contexts.
• Qualitative studies to develop, screen and refine new product, packaging and merchandising concepts.
• Quantitative studies to pre-test and quantify new packaging, merchandising and display systems (for physical stores and e-commerce).
• Volume forecasting and product testing for both innovations and brand restages.
• “Nudge” initiatives to facilitate behavioral change, create new consumer habits and drive category growth. 

BVA Group is a European leader in customer experience research. More than 100 leading brands use BVA’s behavioral insights to provide seamless shopper journeys and design successful new products and services, including solutions from its multi-awarded Global Nudge-Unit.

36. radius | illumination

Founded: 1960 2019 U.S. revenue: $42 million Percent change from 2018: — 2019 non-U.S. revenue: $1 million Percent from outside U.S.: 2.3% 2019 worldwide revenue: $43 million U.S. employees: 127

Radius│illumination is the product of a merger between Radius Global Market Research and Illumination Research in 2018. Together, it’s one of the largest independent custom insights providers in the world. Its focus is on guiding brands at critical points along their growth journey, tackling issues such as identifying compelling innovations, creating relevant customer segmentations and developing strategies for deeper loyalty and engagement.

Radius | illumination partners with Fortune 500 leaders as well as challenger, disruptor and emerging brands in the U.S., Europe, Asia and the Middle East. Its top sectors include financial services, personal care, healthcare and pharmaceuticals, technology, home improvement and durables, media and entertainment, packaged foods, beverage, retail and transportation.

Its 2020 initiatives to fuel brand growth for its clients include:

• Provide agile and robust solutions such as InnovationSprint to accelerate new product and service development.
• Increase its information design capabilities so clients can easily take action on the results.
• Focus on driving deeper insights by combining its advanced analytics strength with immersive customer understanding in its designs.
• Expand solutions through the integration of new technologies and behavioral approaches.

35. Market Force **

Founded: 2005 2019 U.S. revenue: $50 million Percent change from 2018: 2% 2019 non-U.S. revenue: $7 million Percent from outside U.S.: 12.3% 2019 worldwide revenue: $57 million U.S. employees: 375

Market Force Information provides location-level customer experience management solutions to protect clients’ brand reputation, delight their customers and make them more money. 

Market Force operates at scale across the globe. Each month, the company:

• Completes more than 100,000 mystery shops.
• Collects, processes and analyzes millions of employee and customer experience surveys.
• Manages more than 100,000 inbound calls to its contact center.
• Hosts more than 1 million user logins on its KnowledgeForce reporting platform.

Market Force’s multi-location solutions provide a robust framework for measuring and improving operational excellence, customer experience and financial KPIs. Measurement channels include mystery shopping, customer experience surveys, contact center calls, social media and employee engagement surveys via the KnowledgeForce technology platform and Eyes:On mobile app. Market Force employs predictive analytics to determine what matters most and the ROI for investing in improvements. The firm takes a dual-headed approach to market research services (e.g., customer segmentation, attitude trial and usage studies and custom research projects) and strategic advisory services to design and implement effective measurement systems and improve performance.

Founded: 1991 2019 U.S. revenue: $52 million Percent change from 2018: 4% 2019 non-U.S. revenue: $6 million Percent from outside U.S.: 10.3% 2019 worldwide revenue: $58 million U.S. employees: 400

As a leading customer experience management firm, SMG helps clients get smarter about their customers and employees to drive changes that boost customer loyalty and improve business performance. SMG combines technology and services to collect, analyze and share feedback and behavioral data, so it’s easier for clients to deliver and activate customer insights across their enterprise.

SMG partners with more than 350 brands around the globe to create better customer and employee experiences, which drive loyalty and performance. SMG uniquely combines technology and insights to help clients listen better, act faster and outperform competitors. SMG is a technology-enabled research firm with a global footprint—evaluating more than 150 million surveys annually, in 50 languages across 125 countries. 

Strategic solutions include omniCXTM, Brand Research and Employee Engagement. SMG’s omniCX solution uses multiple research methodologies in capturing solicited and unsolicited consumer feedback across in-store, online, contact center and social channels. Results are aggregated and reported via smg360TM—a real-time, role-based reporting platform providing access to all customer and related data. 

SMG’s research professionals partner with clients to derive business-changing insights. Within Brand Research, SMG offers traditional brand tracking as well as access to dynamic customer and competitor data through market intelligence tool BrandGeek. Fueled by SurveyMini—SMG’s location-based mobile research app—BrandGeek contains consumer feedback and behavioral data relating to more than 4,500 brands across more than 500,000 locations.

33. Hanover Research

Founded: 2003 2019 U.S. revenue: $52.7 million Percent change from 2018: 14.1% 2019 non-U.S. revenue: $2.6 million Percent from outside U.S.: 4.7% 2019 worldwide revenue: $55.3 million U.S. employees: 358

Hanover Research is a brain trust designed to level the information playing field. Hanover is made up of hundreds of researchers who support thousands of organizational decisions every year. One of the industry’s fastest-growing companies, Hanover attributes this market success to its unique positioning as the only firm that provides tailored research through an annual, fixed-fee model. 

Hanover serves more than 1,000 organizations and companies worldwide from established global organizations, to emerging companies to educational institutions. Hanover’s research informs decisions at any level and across any department capitalizing on the exposure to myriad industries and challenges. 

Founded in 2003, Hanover operates on an annual fixed-fee model, and partnership provides its clients with access to a team of high-caliber researchers, survey experts, analysts and statisticians with diverse skills in market research, information services and analytics. There is no limit on the type of challenge that can be asked for on the quantitative and qualitative approaches Hanover uses to deliver solutions—most of which are very difficult to replicate internally.

Hanover’s custom research services include:

• Secondary research: market segmentation and evaluation; labor and demographic trends and forecasts; vendor and product reviews; best practices reports. 
• Survey: survey design, administration and analysis; open-ended response coding. 
• Qualitative primary research: focus group design and administration; in-depth interview design, outreach, administration and analysis. 
• Data analysis: data segmentation and mining; conjoint analysis; linear regression; descriptive and predictive analytics; data forecasting and modeling. 

32. Directions Research

Founded: 1988 2019 U.S. revenue: $54.2 million Percent change from 2018: 17.8% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $54.2 million U.S. employees: 181

Independently recognized as one of the leading business decision insight firms in the nation, Directions Research combines a highly experienced staff with a unique mix of innovative and proven approaches to answer pressing business issues. Directions and SEEK routinely combine primary and connected data from multiple sources to create holistic and actionable analytic stories for their clients. Through digital dashboards, infographics, written reports and other unique visualizations, the firm communicates its knowledge in a manner that is right for today’s leaders. 

Directions and SEEK excel in innovation, optimization, customer and brand experience, brand strategy, strategic business intelligence and visualization across a wide range of industries. The firm offers B2C and B2B services globally, surveying audiences using a broad selection of data collection techniques and combining those insights with existing client knowledge. Directions’ and SEEK’s staff have an excellent mix of client- and supplier-side experience. The organization allows senior researchers to work with clients on a day-to-day basis.

SEEK (acquired in 2018) is a qualitative insight and innovation consultancy, operating as an independent but connected division of Directions. SEEK empathically connects brands with the humans they serve, transforming the brand-to-consumer relationship into a human-to-human one. The SEEK approach builds brand advocacy for clients with the human-centric approach to innovation, activating empathy as an innate problem-solving capability.

31. Fors Marsh Group (FMG) *

Founded: 2002 2019 U.S. revenue: $57.5 million Percent change from 2018: 22.1% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $57.5 million U.S. employees: 263

FMG applies behavioral and data science to improve organizational processes, business solutions and customer experiences. This work is conducted within seven core U.S. markets: health, defense, technology, finance, homeland security, policy and consumer. 

FMG’s work for its clients wins industry and federal awards. FMG has been named as a top market research company by GreenBook and the American Advertising Federation and has been named to the American Marketing Association’s list of top market research companies in the U.S. for five consecutive years. FMG was also a finalist for the American Council for Technology and Industry Advisory Council’s Igniting Innovation 2018 award for creating an innovative e-learning program that improved program awareness and usability for the General Services Administration’s Center for Acquisition Professional Excellence. 

For 2019 and beyond, FMG is focused on continuing this momentum and expanding in important areas. In its human capital practice, FMG is furthering its work in the cybersecurity industry to help the Department of Defense attract top cyber talent and to protect the nation’s infrastructure. FMG is also expanding its efforts in public service recruiting through new partnerships with the U.S. Army, U.S. National Guard and AmeriCorps. The company is proud that its partnership with these institutions will help shape the future of the U.S. For its health division, FMG is leveraging its deep experience in health communications to fight the opioid crisis by reducing stigma and removing barriers that victims face in receiving help—potentially one of the biggest challenges facing America today. 

30. National Research Group (NRG) **

Founded: 1978 2019 U.S. revenue: $59 million Percent change from 2018: 1.7% 2019 non-U.S. revenue: $4 million Percent from outside U.S.: 6.3% 2019 worldwide revenue: $63 million U.S. employees: 200

National Research Group, acquired by Stagwell Media from Nielsen in 2015, is a leading global insights and strategy firm at the intersection of entertainment and technology. Rooted in four decades of industry expertise, the world’s leading marketers turn to NRG for insights into growth and strategy for any content, anywhere, on any device. Working at the confluence of content, culture and technology, NRG offers bold insights for storytellers everywhere. 

Some agencies specialize in qual, others focus on quant—but NRG connects the two disciplines with hybrid teams expert in both modalities. The company is a one-stop, custom consultancy that tailors its approach to solve clients’ biggest challenges. 

The foundation of NRG’s qualitative work is a team of passionate, subject matter experts who connect deeply with consumers in any environment. NRG uses qual to discover the subconscious drivers that fuel our quantitative truths. Its quantitative work is anchored in sophisticated techniques with a focus on agility, creativity and rigor. NRG is method-agnostic and works collaboratively with its clients to solve complex problems in a simple way.

29. Cello Health * **

Founded: 2004 2019 U.S. revenue: $64.5 million Percent change from 2018: 23.3% 2019 non-U.S. revenue: $58.5 million Percent from outside U.S.: 47.6% 2019 worldwide revenue: $123 million U.S. employees: 260

Cello Health consists of four global capabilities that enable the company to offer best-in-class services and an integrated partnership approach to its clients. This unique mix of capabilities, combined with its collaborative approach, results in a unique fusion of expertise, providing powerful advisory and implementation solutions.

• Cello Health Insight is a global marketing research company, providing business intelligence to the healthcare and pharmaceutical sectors. Cello Health Insight specializes in getting to the heart of its clients’ questions, using a large pool of creative and academic resources and providing design of materials and deliverables through a hand-picked project team—selected to best meet the needs of each individual project.
• Cello Health Consulting is the strategic consulting arm of Cello Health, focused on delivering business results by unlocking the potential within organizations, people, assets and brands. Cello Health Consulting works alongside clients to create practical solutions that ensure buy-in and build relationships. 
• Cello Health Communications combines science, strategy and creativity to unlock the potential of brands and assets. Its services underpin differentiated positioning and deliver brand optimization, focusing on multiple areas of development and launch, through commercial maturity.
• Cello Signal is a full-service digital capability bringing impactful messages alive in communications campaigns, content and film.

28. Macromill Group **

Founded: 2000 2019 U.S. revenue: $68.5 million Percent change from 2018: 2.2% 2019 non-U.S. revenue: $260 million Percent from outside U.S.: 79.1% 2019 worldwide revenue: $328.5 million U.S. employees: 275

Macromill Group is a rapidly growing global market research and digital marketing solutions provider bringing together the collective power of its specialist companies to provide innovative data and insights that drive clients’ smarter decisions. Macromill’s industry-leading digital research solutions deliver rapid and cost-effective solutions to the challenges businesses face today. 

The group’s leading business units are Macromill and MetrixLab. Macromill stands at the forefront of innovation, delivering unique marketing solutions. It offers exclusive access to the highest-quality online panels with more than 2 million members. Using its self-developed platform AIRs, Macromill provides full-service online research including automated survey creation and completion, data tabulation and analysis. Today, its business portfolio includes services such as offline quantitative research, mobile research, point-of-service database research (QPR), digital marketing (Accessmill), a DIY survey platform (Questant) and more. 

Metrixlab turns data from online surveys, social media, mobile devices and enterprise systems into valuable business information and actionable consumer insights. This helps leading companies drive product innovation, brand engagement and customer value. Owned and group panels provide expansive access to global respondents in mature and emerging markets. Its teams deliver strategic and tactical decision support by pushing the boundaries of data analysis innovation, combining cutting-edge technology with data science and proven marketing research methodologies. Clients across the globe rely on the company’s hyper-efficient data and insights ecosystem to deliver fast and affordable results.

27. C Space **

Founded: 1999 2019 U.S. revenue: $70 million Percent change from 2018: 2.9% 2019 non-U.S. revenue: $18 million Percent from outside U.S.: 20.5% 2019 worldwide revenue: $88 million U.S. employees: 354

C Space, part of the Interbrand Group, is a global customer agency that marries art and science to create rapid customer insight and business change. 

C Space works with some of the world’s best-known brands—such as Walmart, Samsung, IKEA and more—to build customers into the ways companies work and deliver on customer-inspired growth. By building real, ongoing relationships with customers—online and in-person—brands can stay relevant, deliver superior experiences, launch successful products and build loyalty. Through its “customer as a service” approach of research, consulting and communications, C Space helps businesses minimize risk and maximize growth.

The company integrates customers into the ways its clients work. By bringing stakeholders together around the customer, C Space’s clients create greater clarity and alignment in the actions that will most effectively drive customer growth.

C Space’s customized programs are tailored based on specific business needs and include private online communities, immersive storytelling, data and analytics, activation events, innovation projects and business consulting. C Space continues to invest in its people, existing capabilities like data and analytics, as well as new initiatives.

26. Engine Insights**

Founded: 2004 2019 U.S. revenue: $71 million Percent change from 2018: 4.4% 2019 non-U.S. revenue: $44 million Percent from outside U.S.: 38.3% 2019 worldwide revenue: $115 million U.S. employees: 240

Engine is a new kind of data-driven marketing solutions company. Powered by data, driven by results and guided by people, Engine helps its clients make connections that count—leading to bottom-line growth, an inspired workplace and business transformation. 

Engine Insights (formerly ORC International) connects traditional market research with cutting-edge products to deliver clients a 360-degree view of their customers, employees and markets. Engine’s extended suite of solutions and products are designed to support business growth, from helping clients understand and outperform the competition to operationalizing both survey and behavioral data to identify, attract, engage and retain their audiences.

Engine Insights’ client services and products include custom research and omnibus surveys; customer experience, customer retention and brand engagement studies; and data management and data analytics. 

These services help clients:

• Think beyond products and services to drive business revenue.
• Use insights to inform more relevant messaging and creative.
• Get a complete 360-degree view of their customers.
• Segment audiences for better targeting.
• Develop the perfect product and take it to market.
• Create unique experiences that engage their customers and keep them loyal for a lifetime.
• Build an internal culture that attracts, retains and engages the best talent.

Founded: 1931 2019 U.S. revenue: $71.1 million Percent change from 2018: 9% 2019 non-U.S. revenue: $6.9 million Percent from outside U.S.: 8.8% 2019 worldwide revenue: $78 million U.S. employees: 253

Since 1931, Burke has consistently redefined expectations in the marketing research industry. From segmentation to customer engagement programs, product innovation and brand tracking, Burke prides itself on designing and executing objectives-driven quantitative and qualitative research. Working across a variety of industries, Burke helps its clients gain actionable perspective on their most critical business challenges, providing a range of solutions from agile to integrated strategic decision support.

Today, Burke continues to push the boundaries of what marketing research can be, seamlessly uniting research, strategy and education. Backed by Seed Strategy—its strategic consulting subsidiary—Burke has the capabilities to support its clients throughout every phase of the product or service life cycle, with expertise in strategy, innovation, branding and marketing. In addition, Burke provides comprehensive training on research fundamentals and best practices through the Burke Institute—its dedicated education division and the industry’s leader in research and insights training. Wherever its clients find themselves on the path to success, Burke is uniquely equipped to help them move forward with clarity, confidence and purpose.

Continuing its long tradition of research innovation, Burke recently unveiled two new offerings: Geode|AI, an integrated insights system that analyzes multiple data sources to uncover patterns, relationships and critical insights that are often hidden; and Quantiment, a robust machine-learning solution that jointly extracts richer insights from structured and unstructured data.

24. YouGov *

Founded: 2000 2019 U.S. revenue: $76.8 million Percent change from 2018: 11.8% 2019 non-U.S. revenue: $107.5 million Percent from outside U.S.: 58.3% 2019 worldwide revenue: $184.3 million U.S. employees: 212

YouGov is a global provider of analysis and data generated by consumer panels in 42 markets. Its core offering of opinion data is derived from the proprietary YouGov Global Panel of more than 9 million people. The YouGov Global Panel provides the company with thousands of data points on consumer attitudes, opinions and behavior. YouGov captures these streams of data in the YouGov Cube, its unique connected data library that holds more than 10 years of historic single-source data. In 2019, YouGov panelists completed more than 25 million surveys.

YouGov’s data-led offering supports and improves a wide spectrum of marketing activities of a customer base, including media owners, brands and media agencies. YouGov works with some of the world’s most recognized brands.

Its syndicated data products include the daily brand perception tracker, YouGov BrandIndex and the media planning and segmentation tool YouGov Profiles. Its market-leading YouGov RealTime service provides a fast and cost-effective solution for reaching nationally representative and specialist samples. YouGov’s Custom Research division offers a wide range of quantitative and qualitative research, tailored by sector specialist teams to meet users’ specific requirements. YouGov data is delivered through Crunch, the most advanced analytics tool for research data, combining fast processing with drag-and-drop simplicity. YouGov has a strong record for data accuracy and innovation. 

23. Phoenix Marketing International

Founded: 1999 2019 U.S. revenue: $77 million Percent change from 2018: -3.8% 2019 non-U.S. revenue: $4.5 million Percent from outside U.S.: 5.5% 2019 worldwide revenue: $81.5 million U.S. employees: 343

Global advertising and brand specialist Phoenix Marketing International operates in all major industries, utilizing modern technology, innovative research techniques and customized approaches to help clients elevate their brand, refine their communications and optimize their customer experience. 

With the launch of Phoenix’s AdPi Brand Effect Platform, clients now have access to continuous advertising measurement and performance improvement insights through a single platform, providing the ability to analyze their campaigns at any stage in the advertising life cycle, and the flexibility to draw upon each piece as needed. Through more than 20 years of experience and testing thousands of ads per month, Phoenix developed 19 category-specific ad measurement models that uncover the drivers and creative attributes that explain the “whys” behind an ad’s creative performance, with forward-looking estimates for ad memorability and brand linkage.

Phoenix continues to evolve its CX solution, launching Competitive Customer Experience, a measurement of how consumers perceive their overall experience with a brand, including key touchpoints along the journey. Grounding recent experiences with a client’s brand, competitor brands and non-categorical benchmarking, Phoenix is able to evaluate brand opinion, understand what drives great CX outside of the category, focus on emotional drivers of brand CX, and provide an external view of culture, consistency and brand promises.

22. Concentrix **

Founded: 1983 2019 U.S. revenue: $95 million Percent change from 2018: 11.8% 2019 non-U.S. revenue: $130 million Percent from outside U.S.: 57.8% 2019 worldwide revenue: $225 million U.S. employees: 253

Concentrix is a wholly owned subsidiary of SYNNEX Corp., specializing in technology-enabled customer engagement and improving business performance for clients around the world. With more than 225,000 staff in more than 40 countries, Concentrix provides services to clients in 10 industry verticals: automotive, banking and financial services, insurance, healthcare, technology, consumer electronics, media and communications, retail and e-commerce, travel and transportation, energy and the public sector. 

The Concentrix Voice of the Customer solution combines technology with experience management services provided by its in-house team of hundreds of CX professionals. 

Powered by analytic tools and artificial intelligence, its customer feedback platform ConcentrixCX helps companies listen, analyze and act on omnichannel customer feedback at any point in the customer journey, at scale. Features include data capture and integration, real-time reporting and analytics, and coaching and employee engagement tools. Concentrix continues to invest in enhanced platform functionality—for example, multi-source data expansion of its proprietary text analytics engine, including structured and unstructured customer feedback sources such as surveys, social, messaging, complaints and email. New digital data collection capabilities include a conversational feedback bot and embedded micro-journey surveys. 

Concentrix experience management services range from program management to strategic advisory services and are custom tailored to free clients’ internal teams to focus on transformational impact. Its CX experts specialize in quantitative and qualitative techniques, delivering data-driven insights through solutions such as survey design, relational loyalty research, CX journey analytics, digital channel optimization, customer segmentation, customer effort assessment and integrated CX analytics.

21. Escalent

Founded: 1975 2019 U.S. revenue: $97.1 million Percent change from 2018: -3.4% 2019 non-U.S. revenue: $5.5 million Percent from outside U.S.: 5.4% 2019 worldwide revenue: $102.6 million U.S. employees: 352

Escalent is a human behavior and analytics firm specializing in industries facing disruption. The company transforms data and insights into an understanding of what drives human behavior, and it helps businesses turn those drivers into actions that build brands, enhance customer experiences and inspire product innovation. 

Escalent specializes in automotive and mobility, consumer and retail, energy, financial services, health, technology and telecommunications. Focusing on select industries allows Escalent to function as a trusted business partner who knows the challenges its clients face and understands how to engage their most valuable audiences. 

Escalent has three centers of excellence: Qualitative Research combines emerging technologies, anthropology and ethnography to tap into human insights that reveal real needs and potential; Marketing & Data Sciences combine survey, behavioral, transactional and third-party data to solve tough research challenges; and Insight Communities provides private, online platforms for brands to engage with groups of stakeholders to quickly and easily draw insights.

20. dunnhumby **

Founded: 2001 2019 U.S. revenue: $100 million Percent change from 2018: -3.8% 2019 non-U.S. revenue: $335 million Percent from outside U.S.: 77% 2019 worldwide revenue: $435 million U.S. employees: 230

Dunnhumby is a customer science company that analyzes data and applies insights for almost 1 billion shoppers across the globe to create personalized customer experiences in digital, mobile and retail environments. Its strategic process, proprietary insights and multichannel media capabilities build loyalty with customers to drive competitive advantage and sustained growth for clients. Dunnhumby uses data and science to understand customers, then applies that insight to create personalized experiences that build lasting emotional connections with retailers and brands. It’s a strategy that demonstrates when companies know and treat their customers better than the competition, they earn more than their loyalty—they earn a competitive advantage.

Dunnhumby was established in the U.S. to help retailers and manufacturers put the customer at the heart of their business decisions. Analyzing data from millions of customers across the country, dunnhumby enables clients to use this insight to deliver a better shopping experiences and more relevant marketing to their customers.

By putting best customers at the center of every decision, dunnhumby’s approach delivers measurable value, competitive edge and even more customer data to fuel ongoing optimization, setting clients up for long-term success.

Dunnhumby serves a prestigious list of retailers and manufacturers in grocery, consumer goods, health, beauty, personal care, food service, apparel and advertising, among others. Clients include Tesco, Procter & Gamble, Coca-Cola, Macy’s and PepsiCo.

19. Informa Financial Intelligence**

Founded: 2016 2019 U.S. revenue: $107 million Percent change from 2018: 1.9% 2019 non-U.S. revenue: $36 million Percent from outside U.S.: 25.2% 2019 worldwide revenue: $143 million U.S. employees: 500

Informa Financial Intelligence is a leading provider of business intelligence, market research and expert analysis to the financial industry. The world’s top global financial institutions and banks look to Informa Financial Intelligence for its authority, precision and forward-focused analysis. 

Informa Financial Intelligence consists of key research, analysis and industry experts, such as Informa Research Services, EPFR Global, Informa Global Markets, iMoneyNet, Informa Investment Solutions, eBenchmarkers and Mapa Research.

Informa Financial Intelligence provides fund and wealth managers, traders, insurers, analysts, and investment and retail bankers with the intelligent advantage to make informed decisions, understand past trends, forecast future performance, drive profitability and increase returns.

Because of their strong background in the financial industry, the research teams of Informa Financial Intelligence are highly qualified to help financial institutions with their market research needs. Informa’s researchers are experts in benchmarking studies, competitive intelligence, new product development and usability testing, customer and member satisfaction and loyalty research, brand and advertising awareness research, and mystery shopping services for sales and service quality evaluation, legal and match pair testing, compliance, discrimination and misleading sales practices testing. Informa is considered a leader in the use of market research to limit the risk associated with allegations of discrimination, UDAAP (unfair, deceptive, or abusive acts or practices), predatory lending and misleading sales practices.

18. NRC Health

Founded: 1991 2019 U.S. revenue: $113 million Percent change from 2018: 10.8% 2019 non-U.S. revenue: $3.6 million Percent from outside U.S.: 3.1% 2019 worldwide revenue: $128 million U.S. employees: 448

NRC Health (formerly National Research Corp.) has helped healthcare organizations illuminate and improve the moments that matter to patients, residents, physicians, nurses and staff for more than 38 years. The company offers performance measurement and improvement services to hospitals, healthcare systems, physicians, health plans, senior care organizations, home health agencies and other healthcare organizations. 

NRC Health solutions help organizations stay at the forefront of healthcare by understanding the totality of healthcare consumer and staff experiences. Primary solutions include: 

• Experience solutions capture personal experiences, while delivering insights to power a new benchmark: n=1. Developing a longitudinal profile of customers’ healthcare wants and needs allows for organizational improvement, increased provider and staff engagement, loyal relationships and personal well-being. 
• The Loyalty Index, composed of seven aspects that combine to provide a 360-degree view of healthcare consumer loyalty—a single, trackable metric to identify emerging trends in consumer behavior and benchmark against peers. 
• Market Insights is a large U.S. consumer database that gives partners access to the opinions of 310,000 healthcare consumers in 300 markets, and access to resources to better understand target audiences and gauge consumer response to communications.
• The Transparency solution calculates star ratings from existing patient, resident and family survey data, and publishes those ratings to organizations’ websites. 
• The Governance Institute supports the efforts of healthcare boards across the nation—to lead stronger organizations and build healthier communities. NRC Health partners with organizations to improve governance efficiency and effective decision-making by providing trusted, independent information, tools and resources to board members, executives and physician leaders. 

17. MaritzCX **

Founded: 1973 2019 U.S. revenue: $118 million Percent change from 2018: — 2019 non-U.S. revenue: $44 million Percent from outside U.S.: 27.2% 2019 worldwide revenue: $162 million U.S. employees: 600

MaritzCX is a software and research company that focuses on customer experience management for big business. The company offers a unique combination of award-winning CX software, industry-leading data and research science, deep vertical market expertise and managed program services. MaritzCX provides a full-service professional CX approach designed to continuously improve the customer experience across an enterprise’s customers, employees, prospects and partners. 

MaritzCX’s research insights include its leading CXStandards competitive benchmarking research that delivers quarterly benchmarks for 55 CX categories across 16 industries. Its CXEvolution study of more than 10,000 practitioners’ feedback informed large enterprises of their CX gaps. 

The company’s focus is to leverage the MaritzCX platform, its industry-leading studies and research services to drive more meaningful experiences between its clients and their customers by adding product and research services and continued thought leadership in the CX market. In addition, MaritzCX has received CMS-certification for HCAHPS surveys, becoming the industry’s first CX platform company to offer an inclusive CX-based patient experience platform.

MaritzCX specializes in solutions for key industries, including automotive, financial services, retail, technology, B2B and more. Its global reach includes more than 900 full-time employees and 800-plus part-time or contract employees in 19 offices around the world. MaritzCX provides solutions to more than 500 clients and 1.6 million users who speak 72 languages in 100 countries. MaritzCX is committed to being its clients’ customer experience research partners.

In March 2020, InMoment acquired MaritzCX.

16. DRG (Decision Resources Group) **

Founded: 1990 2019 U.S. revenue: $140 million Percent change from 2018: 2.2% 2019 non-U.S. revenue: $53 million Percent from outside U.S.: 27.5% 2019 worldwide revenue: $193 million U.S. employees: 399

DRG, the Health Science & Analytics Division of Piramal Enterprises, is a global information and technology services company that provides proprietary data and solutions to the healthcare industry. DRG has brought together best-in-class companies to provide end-to-end solutions to complex challenges in healthcare. DRG reframes these challenges, enabling its customers to see the opportunities. Pharmaceutical, biotechnology, medical technology and managed care companies rely on this analysis and data to make informed decisions critical to their success.

Framing the current status and future trends in target healthcare markets using data, primary research and secondary research is a core competency of DRG. Product offerings include high‐value analytics, syndicated research, proprietary databases, decision support tools and advisory services.

DRG has a number of key specialties, including syndicated research focused on new therapeutic opportunities; portfolio planning, changing industry dynamics and global treatment patterns; insights and data on physician and consumer healthcare e‐marketing; and proprietary databases and analytics covering more than 90% of the U.S. managed care markets. 

15. Wood Mackenzie **

Founded: 1973 2019 U.S. revenue: $150 million Percent change from 2018: 3.4% 2019 non-U.S. revenue: $335 million Percent from outside U.S.: 69.1% 2019 worldwide revenue: $485 million U.S. employees: 337

Wood Mackenzie, a Verisk business, is a leading research and consultancy business for the global energy, chemicals, metals and mining industries. Wood Mackenzie launched in 1923 as a small, relatively unknown, Edinburgh, Scotland-based stockbroker. By the 1970s, it had become one of the top three stockbrokers in the UK, renowned for the quality of its equity research. 

Its success has always been underpinned by the clear and simple principle of providing trusted research and advice that would make a difference to clients. This was true when the first oil report was published by its equity analysts in 1973 and remains just as relevant to it today. So much so that, over the past four decades, Wood Mackenzie has drawn upon its heritage to create a global research and consultancy business that has grown alongside the needs of its clients. 

Having cultivated deep expertise in upstream oil and gas, Wood Mackenzie has carefully broadened its focus to deliver the same level of detailed insight for every interconnected sector of the energy, chemicals, metals and mining industries it now serves around the world. But heritage is more than just history. Its expert analysts and consultants have connected the company to some of the most significant events of our time—creating insight for governments, boards and CEOs who have helped shape the future direction of the world’s natural resources industries and their impact on society. 

14. Material *

Founded: 1973 2019 U.S. revenue: $166.7 million Percent change from 2018: 0.3% 2019 non-U.S. revenue: $57.9 million Percent from outside U.S.: 25.8% 2019 worldwide revenue: $224.6 million U.S. employees: 1,038

In 2019, Material (under the name LRW Group) acquired five companies: Killer Visual Strategies, an award-winning visual communication agency based in Seattle; Greenberg Strategy, a Bay Area research and strategy consultancy with a strong presence in the tech community; Karma Agency, a strategic communications firm based in Philadelphia; Salt Branding, a Bay Area consultancy; and T3, an Austin, Texas-based digital marketing agency. This year, Material is taking steps to unify these companies under one brand, integrating their services and building a collaboration that will provide seamless, end-to-end marketing solutions for clients. This year, LRW Group rebranded as Material, formally integrating 10 companies into one modern, unified offering.

Material is a radical collaboration of the top research and analytics firms seamlessly paired with the most creative and strategic marketing agencies, all with the shared mission of igniting growth for the world’s top B2B and B2C brands, from Fortune 500 companies to disruptive start-ups. Material offers a full range of marketing services—from data analytics and insights, to consulting and strategy development, to customer experience programs and creative executions. Material employs a roster of 1,200 strategists, creators, technologists, designers, researchers and storytellers that work side-by-side with clients to solve modern-day problems, build customer loyalty and make an impact on the world around us.

Founded: 1969 2019 U.S. revenue: $173.7 million Percent change from 2018: 0.5% 2019 non-U.S. revenue: $52.6 million Percent from outside U.S.: 23.2% 2019 worldwide revenue: $226.3 million U.S. employees: 5,311

ICF is a global consulting services provider with more than 7,000 professionals focused on making big things possible for its commercial and government clients in the U.S., Europe and Asia. 

Clients work with ICF on issues that matter profoundly to their success, whether it’s a product or program that matters to the business or a social issue or policy that matters to the world. ICF offers comprehensive survey research services that empower clients to gain valuable and actionable insights on issues that matter. 

For more than 40 years, ICF has demonstrated design, methodological and statistical knowledge through the implementation of large and complex survey research projects. Its clients consist of U.S. federal, state and local agencies, universities, nonprofits and commercial organizations. 

Its survey research services include: 

• Analyzing, reporting and presenting findings.
• Conducting surveys through a variety of data collection methods. 
• Designing samples, data collection protocols and instruments.
• Protecting all processes and data through quality assurance and system security.

ICF recently completed the installation of a state-of-the-art, fully integrated and security-enhanced data collection system, allowing the company to securely and most efficiently collect survey research data across all modes. ICF continues to be dedicated to solving the world’s most complex challenges and tackle problems with ingenuity on issues that matter profoundly to its clients.

12. J.D. Power **

Founded: 1968 2019 U.S. revenue: $217 million Percent change from 2018: 3.3% 2019 non-U.S. revenue: $113 million Percent from outside U.S.: 34.2% 2019 worldwide revenue: $330 million U.S. employees: 744

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. Those capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. J.D. Power offers market research, forecasting, consulting, training and consumer surveys of product and service quality, customer satisfaction and buyer behavior. The company’s independent industry benchmark studies, innovative data and analytics products, and customized advisory services provide insights and help companies improve quality, engagement and business performance.

Annual syndicated studies are based on survey responses from millions of consumers and business customers worldwide. The firm does not review, judge or test products and services for its syndicated studies. It relies on the opinions and perspectives of consumers who have used the products and services being rated. 

J.D. Power is most often recognized for its work in the automotive industry, where its metrics have become the industry standard for measuring product quality and customer satisfaction. A team of associates worldwide conducts quality and customer satisfaction research across industries including automotive, financial services, insurance, telecommunications, travel, healthcare utilities and consumer electronics. 

11. Forrester Research Services **

Founded: 1983 2019 U.S. revenue: $233.7 million Percent change from 2018: 32.9% 2019 non-U.S. revenue: $65 million Percent from outside U.S.: 21.8% 2019 worldwide revenue: $298.7 million U.S. employees: 525

Forrester Research Services is the research component of Forrester, one of the most influential research and advisory firms in the world. Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth. Its unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of its most innovative clients. 

Forrester’s research offerings consist of a library of cross-linked documents that interconnect its playbooks, reports, data, product rankings, best practices, evaluation tools and research archives. Research access is provided through role-based websites that facilitate client access to research and tools that are most relevant to their professional roles, including community tools that allow interaction between and among clients and analysts.

Forrester’s research and decision tools enable clients to better anticipate and capitalize on the disruptive forces affecting their businesses and organizations, providing insights and frameworks to drive growth in a complex and dynamic market. 

Founded: 1934 2019 U.S. revenue: $320 million Percent change from 2018: 3.2% 2019 non-U.S. revenue: $1,280 million Percent from outside U.S.: 80% 2019 worldwide revenue: $1,600 million U.S. employees: 860

GfK connects data and science. Innovative research solutions provide answers for key business questions around consumers, markets, brands and media—now and in the future. As a research and analytics partner, GfK promises its clients all over the world “Growth from knowledge.” 

The increasing speed of product innovation, the rise of new channels and emerging customer needs are all part of business today. GfK’s clients are businesses around the globe. To make the best possible business decisions every day, they need more than purely descriptive data—they require actionable recommendations based on advanced analytics and powered by leading-edge technology. GfK is in the unique position to leverage proprietary and third-party data to create indispensable predictive market and consumer insights and recommendations.

GfK’s industry focus provides its market researchers with a thorough understanding of business issues and questions specific to their concerns. Industries covered include automotive, consumer goods, fashion and lifestyle, media and entertainment, retail, technology, and travel and hospitality.

9. comScore * **

Founded: 1999 2019 U.S. revenue: $336.1 million Percent change from 2018: -6.5% 2019 non-U.S. revenue: $52.5 million Percent from outside U.S.: 13.5% 2019 worldwide revenue: $388.6 million U.S. employees: 870

ComScore is a global information and analytics company that measures advertising, content and the consumer audiences of each across media platforms. ComScore creates its products using a global data platform that combines information on digital platforms (smartphones, tablets and computers), television and movie screens with demographics and other descriptive information. 

ComScore has developed proprietary data science that enables measurement of person-level and household-level audiences, removing duplicated viewing across devices and over time. This combination of data and methods enables a common standard for buyers and sellers to transact on advertising. This helps companies across the media ecosystem better understand and monetize their audiences and develop marketing plans and products to more efficiently and effectively reach those audiences. ComScore’s ability to unify behavioral and other descriptive data enables it to provide audience ratings, advertising verification and granular consumer segments that describe hundreds of millions of consumers. 

ComScore offers several solutions to help advertisers maximize cross-platform marketing effectiveness—be it measuring brand impact, viewability or ad and audience delivery validation—as well as power cross-platform advertising for better targeting and stronger advertising ROI. ComScore Advanced Audience segments go beyond age and gender to help advertisers better target consumers based on lifestyles, behaviors, demographics and interests. ComScore pioneered this concept in digital, local and national TV. 

8. The NPD Group

Founded: 1966 2019 U.S. revenue: $339.5 million Percent change from 2018: 8.6% 2019 non-U.S. revenue: $104.5 million Percent from outside U.S.: 23.5% 2019 worldwide revenue: $444 million U.S. employees: 1,185

NPD’s global information and advisory services help the world’s leading brands achieve data-driven growth. NPD combines data, industry expertise and prescriptive analytics across more than 20 industries to help its clients measure markets, predict trends and improve performance.

NPD syndicated services include retail tracking, distributor tracking and consumer tracking. NPD offers weekly data, store-level enabled data for looking at geographies or custom store groupings and account-level information for participating retailers. Point-of-sale data is collected from more than 600,000 doors worldwide, plus e-commerce and mobile platforms. Consumer information is collected via online surveys and NPD’s Checkout service, which uses receipt harvesting to track and analyze purchasing and behavior. Prescriptive analytics include market forecasting, new product forecasting, pricing and promotion evaluation and segmentation. 

With deep expertise in more than 20 industries, NPD provides thought leadership to the C-suites of many of the world’s leading brands. Senior industry advisors are available for strategy sessions to guide long-range planning or address specific needs, such as preparing for earnings calls. Topics include industry and category performance, the state of retail and winning strategies of best-in-class companies.

7. Westat **

Founded: 1963 2019 U.S. revenue: $590 million Percent change from 2018: 3.5% 2019 non-U.S. revenue: $7 million Percent from outside U.S.: 1.2% 2019 worldwide revenue: $597 million U.S. employees: 1,900

Westat is a 100% employee-owned research and professional services company. Westat provides extensive survey design and operations capabilities in support of modern data collection from households, institutions, businesses and individuals. Westat applies multiple modes of data collection and survey management to achieve maximum response rates.

The company’s focus areas and capabilities include: 

• Statistical analysis and methodological research in survey design, experiments and testing, data science and analytics, statistical disclosure control and qualitative research.
• Program, process and outcome evaluation using diverse methodologies from design to implementation to guide each program to success.
• Health research, including behavioral and mental health, clinical studies and clinical trials, public and international health, healthcare delivery, patient safety and health communications campaigns.
• Social policy research and technical assistance for implementing innovative evaluation, quality improvement and service delivery systems.
• Education programs for supporting teachers, conducting evaluations and providing technical assistance.
• Transportation studies of travel behaviors, safety and human factors using advanced technologies such as instrumented vehicles and simulators, field observational studies, and online and mobile device-based surveys.

To support its research projects, Westat designs tailor-made approaches for clients as well as invests in many general and specialized IT technologies and products. Westat also provides licensing, training and support for Blaise, a major data collection software system produced by Statistics Netherlands and used internationally. 

Founded: 1975 2019 U.S. revenue: $682 million Percent change from 2018: 16.2% 2019 non-U.S. revenue: $1,685 million Percent from outside U.S.: 71.2% 2019 worldwide revenue: $2,367 million U.S. employees: 2,025

Ipsos, through its subsidiaries, engages in collecting, processing and delivering survey data for brands, companies and institutions primarily in Europe, the Middle East, Africa, the Americas and Asia Pacific. It explores market potential and market trends, tests products and advertising, helps clients build long-term relationships with customers, studies audiences and their perceptions of various media and measures public opinion trends. Ipsos offers advertising research services, including advertising tracking and brand equity evaluation services that help advertisers in the development, evaluation and improvement of their advertising efforts.

It also provides marketing research services that help clients to identify business opportunities and innovation platforms, develop strategies at point of sale, generate insights and ideas, develop and optimize their mix, and model and forecast sales volumes, as well as offers custom innovative products and solutions to address stakeholder experience and brand-building business goals.

In this unique year, Ipsos has remained strong and reaffirmed its ambition and sense of purpose to deliver reliable information for a true understanding of society, markets and people. Ipsos activates this vision for more than 5,000 customers through its presence in 90 markets both globally and locally. Ipsos covers the whole information production and analysis chain, from the collection of raw data to the activation of the insights. It has a solid tradition of innovation expressed by new methodological developments and continuously renewed product range.

5. Information Resources, Inc. (IRI) **

Founded: 1979 2019 U.S. revenue: $815 million Percent change from 2018: 1.9% 2019 non-U.S. revenue: $510 million Percent from outside U.S.: 38.5% 2019 worldwide revenue: $1,325 million U.S. employees: 3,639

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help consumer packaged goods, over-the-counter healthcare organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events—a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation—is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quest to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth.

In 2019, IRI announced the integration of artificial intelligence and machine learning into its leading suite of analytics solutions, retained 100% of its major CPG clients and welcomed new strategic partnerships with top retailers in the U.S. IRI added several innovators to its leadership team while continuing to invest in its employees by providing ongoing training. 

4. Kantar **

Founded: 1993 2019 U.S. revenue: $950 million Percent change from 2018: 2.7% 2019 non-U.S. revenue: $2,900 million Percent from outside U.S.: 75.3% 2019 worldwide revenue: $3,850 million U.S. employees: 3,585

Kantar is one of the world’s largest data, insights and consulting companies, bringing together some of the world’s leading research, data and insights expertise. Kantar’s offer covers the breadth of techniques and technologies, from purchase and media data to predicting long-term trends; from neuroscience to exit polls; from large-scale quantitative studies to qualitative research, incorporating ethnography and semiotics. 

In April 2019, all services and offerings of the various Kantar companies were combined under the Kantar brand name. This operational change enables Kantar to build platforms and offers on a global scale and to remove barriers to collaboration and co-creation within the organization to better meet clients’ needs. 

As part of this branding strategy, Kantar launched several initiatives:

• Kantar Marketplace, a global on-demand research and insights store.
• Kantar’s new Brand Guidance System that intelligently integrates validated survey measures with social, search, sales media and behavioral data to provide actionable insights to optimize brand or campaign performance.
• Integration of big data, artificial intelligence and analytical capabilities from across the company into one resource that unlocks deeper insights to fuel growth.

3. Gartner Research **

Founded: 1972 2019 U.S. revenue: $1,800 million Percent change from 2018: 4.7% 2019 non-U.S. revenue: $1,474.5 million Percent from outside U.S.: 45% 2019 worldwide revenue: $3,274.5 million U.S. employees: 4,500

Gartner Research delivers independent, objective advice to leaders across an enterprise through subscription services that include on-demand access to published research content, data and benchmarks, and direct access to a network of approximately 2,300 research experts located around the globe. Gartner Research is the fundamental building block for all Gartner products and services. It combines its proprietary research methodologies with extensive industry and academic relationships to create Gartner products and services that address each role across an enterprise. Gartner’s research agenda is defined by clients’ needs, focusing on the critical issues, opportunities and challenges they face every day. Its proprietary research content, presented in the form of reports, briefings, updates and related tools, is delivered directly to the client’s desktop via its website or product-specific portals.

Within the research segment, Global Technology Sales sells products and services to users and providers of technology, while Global Business Sales sells products and services to all other functional leaders, such as supply chain, marketing, human resources, finance, legal and sales. 

2. IQVIA * **

Founded: 2016 2019 U.S. revenue: $2,220 million Percent change from 2018: 8.6% 2019 non-U.S. revenue: $2,166 million Percent from outside U.S.: 49.4% 2019 worldwide revenue: $4,386 million U.S. employees: 6,000

IQVIA is a global provider of information, innovative technology solutions and contract research services focused on helping healthcare clients find better solutions for patients. Formed through the 2016 merger of Quintiles and IMS Health, IQVIA applies human data science—leveraging the analytic rigor and clarity of data science to the ever-expanding scope of human science—to enable companies to reimagine and develop new approaches to clinical development and commercialization, speed innovation and accelerate improvements in healthcare outcomes. 

IQVIA has three operating segments: Technology & Analytics Solutions, Research & Development Solutions and Contract Sales & Medical Solutions. Powered by the IQVIA CORE, IQVIA delivers unique and actionable insights at the intersection of large-scale analytics, transformative technology and extensive domain expertise, as well as execution capabilities to help biotech, medical device and pharmaceutical companies, medical researchers, government agencies, payers and other healthcare stakeholders tap into a deeper understanding of diseases, human behaviors and scientific advances, in an effort to advance their path toward cures.

IQVIA has one of the largest and most comprehensive collections of healthcare information in the world, which includes more than 800 million comprehensive, longitudinal, non-identified patient records spanning sales, prescription and promotional data, medical claims, electronic medical records, genomics and social media. Its scaled and growing information set contains more than 35 petabytes of proprietary data sourced from more than 150,000 data suppliers and covering more than 1 million data feeds globally. Based on this data, IQVIA delivers information and insights on more than 85% of the world’s pharmaceuticals, helping its clients run their organizations more efficiently and make better decisions to improve their clinical, commercial and financial performance. 

1. Nielsen **

Founded: 1923 2019 U.S. revenue: $3,875 million Percent change from 2018: 1.6% 2019 non-U.S. revenue: $2,623 million Percent from outside U.S.: 40.4% 2019 worldwide revenue: $6,498 million U.S. employees: 10,300

Nielsen is a global measurement and data analytics company that provides a complete and trusted view of consumers and markets worldwide. Nielsen is divided into two business units: Nielsen Global Media and Nielsen Global Connect. 

Nielsen Global Media provides media and advertising clients with unbiased and reliable metrics that create the shared understanding of the industry required for markets to function, enabling its clients to grow and succeed across the $600 billion global advertising market. Nielsen Global Media helps clients define exactly who they want to reach and optimize the outcomes they can achieve. The company’s cross-platform measurement strategy brings together the best of TV and digital measurement to ensure a more functional marketplace for the industry.

Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and a complete picture of the complex and changing marketplace that brands need to innovate and grow their businesses. Nielsen Global Connect provides data and builds tools that use predictive models to turn observations in the marketplace into business decisions and winning solutions. The business’ data and insights, combined with its open, cloud-native measurement and analytics platform that democratizes the power of data, continue to provide an essential foundation that makes markets possible in the rapidly evolving world of commerce. With Nielsen Global Connect’s set of guiding truths, businesses have the tools to create new opportunities.

* ‘% change’ calculation reflects adjustment of previously reported 2018 U.S. research revenue due to acquisition or divestiture activity or other business change during 2019.

** Some or all figures are not made available by this company so instead are based on research and estimation by the report author.

Diane Bowers is a consultant to research and data analytics businesses and industry associations in the U.S. and internationally. She previously served as the president of CASRO, board chair of the Global Research Business Network, a board member of the Americas Research Industry Alliance and a board member of The Roper Center for Public Opinion Research at Cornell University. She is also a past president of the Market Research Council and the Research Industry Coalition, and a long-time member of American Association for Public Opinion Research, AMA and ESOMAR.

By continuing to use this site, you accept the use of cookies, pixels and other technology that allows us to understand our users better and offer you tailored content. You can learn more about our privacy policy here

18 US market research companies for leading consumer insights

• Share on Facebook
• Share on Twitter
• Share on LinkedIn

When it comes to understanding modern American consumers, guesswork just won’t cut it. With transformative changes affecting the way we shop, behave, and consume media, it’s no secret that in-depth consumer research should be at the heart of every strategic marketing, product, or business decision you make. 

There are a myriad of US market research companies out there armed with customer insight platforms, smart research tools, and AI-powered features that give you the answers you need. But which is best for reaching your US target audiences? Whose data can you trust? With so much choice, it can be tough to figure out which market research company is the right fit for your business needs. 

To help you make that decision (‘cause we’re nice like that), we’ve put together a no-nonsense rundown of the best market research companies for US consumer insights right now, outlining the specialist areas and key use cases you might consider them for. Grab a hot drink and settle in. 

Oh – and if you’re interested in the best market research companies in the UK , we’ve got a shortlist of those worth skimming through too. 

How to choose the right US market research company

It sounds obvious, but every US market research company is different. The type of consumer data they collect, and how they deliver it to you really varies. So before you commit to a research partner, think carefully about the kind of support you need – and crucially, how quickly you need it. Start by asking these six questions:

• Do they know about your audience? 
• Do they have expertise in your industry/category, with a proven track record of success?
• Do they conduct the right kind of research to answer your questions, with a sound and trusted methodology? 
• Are they transparent about how they collect and analyze data to ensure quality?
• Do they have the capacity to provide fast results, with regular client communication?
• Most importantly, will they understand your long-term goals and add value to your business?

If you can answer “yes” to each of these questions, you’re on the right track to finding the perfect partner. But if you want more guidance on how to drive research forward, here’s our list of the leading US market research companies worth considering, in no particular order. Well, except for us – obviously.

Top 18 US market research companies worth considering

It would be crazy if we put together a comparison piece on US market research companies and didn’t mention our very own AI-enhanced, on-demand consumer research platform . So let’s start there.

GWI is modernized consumer research, with an intuitive platform that instantly puts high-impact US consumer research at your fingertips.

Location: New York, USA (with additional offices in the UK, Greece, Czech Republic, and Singapore)

Specialisms: Every business has questions about its audiences; GWI has the answers. Get a window into your target audience’s world, on demand, with our easy-to-use consumer research platform. Our GWI USA data set covers an 80K+ annual sample, representing the views, behaviors, and interests of 250 million US consumers in all 50 States. Need to go beyond the US? Delve into our global flagship survey representing nearly 3 billion consumers in 50+ markets worldwide.

Understand today’s diverse Americans in seconds, with deep psychographic consumer insight spanning key topics like social media, mental health, DE&I, and attitudes toward brands. And if you need fast answers on something really specific? Ask your US audiences any question you like with our custom research solutions.

Use cases include: 

• Marketing strategy ( ad targeting , brand health tracking, content marketing, and media planning)
• Revenue growth (media ad sales, winning pitches and retaining key clients)
• Product development (product expansion, improvements, and partnership and collaboration opportunities)
• Competitive advantage (market differentiation, market sizing/expansion, and sponsorship opportunities)

If time’s of the essence, why not try our free interactive demo right now?

2. MRI-Simmons

A long-standing provider of US consumer insights, collected through address-based probabilistic sampling, and online and in-person interviews.

Location: New York, USA

Specialisms: MRI-Simmons offers a complete view of the American consumer – providing consumer research via a national study, print studies into magazine ad readership, and focus studies for deeper insight into emerging tech and cultural trends. Data is based on a representative sample of over 50K+ US consumers in 48 states (excluding Alaska and Hawaii), with surveys conducted twice a year. 

Use cases include:

• Audience profiling
• Market sizing
• Media planning

An integrated, AI-driven enterprise platform combining “quant, qual, and high quality audiences” into a connected research cloud.

Specialisms: Using AI to drive research, Suzy has three main product offerings – Suzy Insights, Suzy Live, and Suzy Audiences – and offers real-time customer insights delivered with “agency-quality rigor”. Pulling data from an active, engaged community (via surveys, interviews, and focus groups), its platform helps teams understand US consumers, explore purchase journeys, validate ideas, optimize marketing assets, and more.

Use cases include:  

• Concept testing
• Product development

AI-powered market intelligence that solves critical questions in the decision-making process, and helps drive sustainable growth.

Location: Nuremberg, Germany (with additional global offices)

Specialisms : GfK “drives growth from knowledge” by providing a holistic view of US consumers’ buying behavior and the dynamics impacting markets, brands, and media trends. With particular expertise in consumer and shopper intelligence, Gfk’s research methods include surveys, point-of-sale data analysis, and wider market monitoring. It also offers strategic consultancy to help businesses make great decisions.

• Competitive advantage
• Market segmentation

A global media leader specializing in TV, video, and radio audience and data analytics.

Location: New York, USA (with additional global offices)

Specialisms: Nielsen is a powerhouse of market intelligence, “connecting clients to audiences, growth and new opportunities”. It explores nuanced consumer behavior, preferences, and market dynamics to give media brands an edge. You may be familiar with Nielsen ratings – its renowned audience measurement system for TV viewership – which have been a deciding factor in many shows being renewed or canceled over the years.

And in case you didn’t know – GWI has an ongoing Fusion partnership with Nielsen that delivers advanced media insights and analytics to our customers. A pretty solid choice of market research partner, if you ask us.

• Ad targeting
• Media planning 

A business intelligence and market research company that helps clients “drive data-backed business decisions that enhance customers’ lives.”

Location: Virginia, USA

Specialisms: Bixa gives businesses a springboard to sustainable growth by helping them “build meaningful connections” with customers. It shares targeted business intelligence for a deeper understanding of US audiences, market dynamics, and emerging trends. Ultimately, it helps businesses with strategic decision-making. Data derives from diverse sources including surveys, consumer feedback, and in-depth industry analysis. 

• Brand health tracking
• Market expansion

7. Morning Consult

A real-time “decision intelligence” and custom research tool, powered by consumer opinion polling.

Location: Washington, D.C., USA

Specialisms: Morning Consult provides timely consumer opinions and market insights, alongside current economic data and political trends.  Daily surveys and insights give businesses the agility they need to pivot strategies quickly and effectively. Analyzing niche audiences and underserved buyers in 100+ countries (including the US), it’s also useful for identifying new market opportunities.

• Political risk analysis

Equipping clients with market intelligence tools to help them make “smarter decisions, faster and more consistently across markets”.

Specialisms: Ipsos is a global market research company that sources consumer data from surveys, behavioral analysis, and social listening. With specialist insight into the lifestyles, media habits, and purchase behavior of financially-successful Americans (via its Affluent Survey), it also pays particular attention to public opinion. This helps brands tune in to changing market trends and benchmark how well they’re received by consumers.

• Digital marketing strategy
• Sentiment tracking

An AI-driven “knowledge management” tool that helps enterprises keep pace and make fast decisions through predictive analytics.

Location: Minnesota, USA

Specialisms: Putting AI at the heart of market research, Lucy “exists to amaze, delight, and empower people with knowledge”. Generating US insights via machine learning algorithms, it rapidly analyzes a blend of large data sets, social media interactions, and consumer behaviors. Lucy is trusted by 18+ Fortune 1000 companies to deliver advanced analysis at speed – saving time while boosting organizational productivity. 

• Trend forecasting

10. Comscore

Leading digital audience insights and media performance analysis, that helps businesses generate more ROI from their advertising.

Location: Virginia, USA (with additional global offices)

Specialisms: Sharing real-time US consumer insights on media consumption, Comscore provides effective digital marketing and advertising solutions across several veins (including TV and advertising). Using its robust, reliable suite of tools, clients can explore demographics to understand American audiences, then optimize ad targeting and wider marketing strategies for better engagement and return on investment.

11. Kantar Marketplace

A market research company offering relevant, robust data about global and local audiences in an increasingly connected world.

Locations: New York, USA (with additional global offices)

Specialisms: Kantar serves industry-leading consumer insights across TV, radio, print, and digital – all unpacked in its Target Group Index (TGI) survey. Based on a representative 700K+ sample across 50 markets, data is collected online and through offline consumer panels. Analyzing attitudes, behaviors, media consumption, and brand/product use, Kantar promises “decision-quality insights in as little as a few hours.” 

12. 1+1 Research

A full-service fieldwork company supplying tailored market research solutions to companies across the globe.

Specialisms:   1+1 Research provides bespoke market research services for its clients, such as consumer opinion mining and sentiment analysis. Depending on a company’s needs, US consumer data can be collected through focus groups, online surveys, industry analysis, and CATI (computer-assisted phone interviews) among other methodologies – ideal for those with unique industry requirements who need a bit more flexibility.

• Brand strategy
• Custom research

13. Gartner

Expert market research company that delivers practical solutions for fast, informed decision-making and measurable impact.

Location: Connecticut, USA (with additional global offices)

Specialisms : Gartner is a global name in market research for good reason. Its on-demand diagnostics, insights, frameworks, rankings, and benchmarking tools help businesses work smarter, not harder to get ahead of modern Americans in the digital world. Valuable insights are sourced from a mix of market analysis, surveys, and expert consultations, and outline the impact of new technology on US businesses and consumers alike. 

Use cases: 

• Customer experience

A real-time consumer intelligence platform that helps clients figure out what matters to their online audiences, fast.

Specialisms: Subscription-based Toluna Start offers automated solutions that put market research into its clients’ hands. Collating US survey data from a global community of engaged consumers, its platform users get a dynamic view of digital preferences and behaviors to help them validate their strategies and implement feedback in a real-world environment.

• Marketing strategy

15. Statista

A global data and business intelligence platform aggregating statistics, market research reports, and key insights on over 80,000 topics.

Specialisms: Statista is a household name for timely US market and consumer insights, designed to “empower people with data” on key topics such as the economy, military, and population. Solutions include analysis of behavior and media usage (via Consumer Insights) and trend forecasting (via Market Insights). Data coverage also extends globally, with a representative 1.7M+ sample across 56 countries.

• Content marketing
• Winning pitches and retaining clients

16. SIS International Research

A full-service consulting firm supplying market intelligence and consumer research solutions to businesses worldwide.

Specialisms: SIS is a US market research company with specialist experience across various industries, including B2B, supply chain, and healthcare market research. It sources data and strategic insights from a global network of field researchers, alongside consumer surveys and interviews. SIS helps businesses benchmark against competitors and create tailored strategies for success – even as market dynamics change.

17.  Forrester Research

A US market research company that helps global organizations excel with technology and deliver on consumers’ changing demands.

Location: Massachusetts, USA

Specialisms: Combining traditional, in-house market research with a modern, tech-driven mindset, Forrester Research offers deep consumer insights along with recommendations for tech adoption strategies. It takes data from consumer surveys and expert market assessments, with findings analyzed by its team of experts. Clients benefit from clear results and a deeper understanding of nuanced consumer behavior in their industry.

• Market differentiation

18. Resonate

US market research and consumer intelligence experts, offering AI-powered consumer data and predictive insights. 

Specialisms: Resonate operates through “rAI”, its unique AI consumer intelligence model that gives clients a holistic view of their US audiences. Blending online behavioral data with surveys, psychographics, and real-time consumer interactions, it takes an in-depth look at what makes Americans unique, and the “why” behind what they do. Ideal for crafting highly targeted, effective marketing strategies backed by granular insight.

[H2] Those are our top market research recommendations, now it’s over to you

Nineteen US market research companies, with nineteen different ways to tackle US consumer research. Hopefully you’ve come away from this blog with a clearer idea of exactly what you need from a research partner, and who you can trust to get the job done. We’ll leave you to digest.

Never miss a post

By subscribing you confirm you’re happy for us to send you our latest articles.

You’ve read our blog, now see our platform

Every business has questions about its audiences, GWI has answers. Powered by consistent, global research, our platform is an on-demand window into their world.

20 Top Market Research Companies (2024)

Self-serve market research are helpful when you need answers fast.

But a market research company can be a great asset when you need data on a more personalized or granular level.

The data collected by a top market research firm can help you optimize your product marketing, communications strategy, customer experience, online user experience, and more.

From completely bespoke services to expert reporting on the topics that matter most to your audience, these are 20 of the best consumer and B2B market research companies.

Ipsos is a market research company that connects businesses with online communities.

When you work with Ipsos, you'll be matched with a community of people that share traits with your ideal customers. These similarities help you figure out what your ideal customer or user may respond to.

Ipsos’ wide range of services covers multiple industries, including retail, healthcare, transportation, politics, and automotive.

With Ipsos, you can do things such as:

• Assemble custom panels of consumers
• Record interviews and mystery shopper journeys that document retail experiences
• View reports about key consumer insights and demographics
• Run brand, packaging, and product testing
• Conduct message testing for public affairs projects
• Develop studies measuring the quality of healthcare and patient satisfaction
• Engage in public opinion polling

You can also work with an Ipsos strategist to get further insights about your market.

Ipsos recruits its panel and community members through a variety of advertising channels, and participants aren’t paid for their involvement. Instead, members receive points they can later redeem for prizes.

Because Ipsos services are so customizable, you’ll need to get in touch with their sales team to discuss your needs and receive a price quote.

2. Edelman DXI

Edelman Data & Intelligence (DXI) provides its customers with insights related to their target markets, customer behaviors, and broader economic trends .

The company is part of the Edelman global communications firm. By working with their DXI unit, you can get help with:

• Social listening and analysis
• Competitive market analysis
• Content auditing
• Paid media planning
• Risk forecasting
• Workforce analytics

Edelman DXI has offices throughout the world, so they can provide insights across a wide variety of global markets and audiences.

Because Edelman DXI services will be unique to each client, you’ll need to get in touch with the company to learn more about how much it will cost to become a client.

3. Exploding Topics

Exploding Topics is an alternative to traditional market research firms.

Rather than relying on a small panel sample or audience group selected by a firm, you can glean insights from what might be the world’s largest repository of consumer wants, needs, and insights: the internet.

First, we use artificial intelligence (AI) to listen to conversations happening across:

• News outlets
• Social networks

Next, our data analysis experts use this information to help identify the top market trends, topics, brands, and technologies that interest consumers and businesses today.

We enter these findings into our searchable database—and use it as the basis for insightful, actionable reports that break down the top trends you need to know about right now.

Our data stretches back 15 years and covers over 40 industries. Plus, it’s updated every day—so you always have fresh insights to work with.

Whether you rely on our reports or prefer to search the database yourself, you can use Exploding Topics data to support your:

• Entry into new markets
• Product development
• New marketing strategies
• Startup investing
• Competitor acquisition
• New business formation

You can access some of our trend data and reports for free right now. For complete access to every Exploding Topics data point and report—including our Meta Trends feature that shows how trends intersect—you’ll need a paid Exploding Topics Pro plan.

It’s just $1 for the first two weeks of your Exploding Topics Pro membership, and as little as $39 per month (billed annually) after that.

Gartner ’s market research services overlap with those offered by Ipsos, but cover a few additional industries including education, energy, and finance.

As a Gartner customer, you can:

• Review prepared reports
• Engage in personalized consulting services
• Attend industry events

The data gleaned from these reports and activities can help your company enhance its internal business operations as well as improve consumer-facing products or campaigns. Gartner’s information can be useful for:

• Understanding how to best position your brand
• Improving project strategy development and decisions
• Estimating tech lifecycles and improving corporate purchasing
• Evaluating your top market competitors
• Developing a more sustainable business strategy
• Determining how AI may impact your business
• Preparing for economic changes
• Improving your company’s market share

Some of Gartner’s reports are available for free on their website. That way, you can get a taste of what the company offers. If it seems like the right fit for your needs, you’ll need to get in touch with the Gartner team to get a price quote.

5. IMS Marketing

IMS is a full-service marketing agency—but they offer a market research arm to help B2B clients better understand how to position their brand and products.

Their customized services can help with:

• Understanding customer feedback
• Testing the feasibility of a new product or market
• Analyzing the competitor landscape
• Creating market segments
• Researching new audience groups
• Identifying and improving brand perception
• Pinpointing gaps in existing or prior research attempts

IMS Marketing is like Edelman DXI in that its services are entirely bespoke—the company doesn’t offer prepared reports like Gartner or Exploding Topics.

You can only become an IMS client after meeting with the company and allowing them to get a full understanding of your business, market, and objectives. 

6. Forrester

Forrester is a market research firm that provides insights for business, government, and technology operations.

While B2C businesses can use Forrester, a lot of the firm's data is especially valuable for B2B markets.

You can use Forrester insights to:

• Explore what business customers need and want
• Develop your tech stack to keep pace with competitors
• Prepare for supply chain and development challenges
• Review prepared sales strategy templates
• Discover competitor weaknesses

Forrester offers advisory services and access to data-rich reports, so you can choose whether you’d like to take a more self-directed approach or have hands-on help.

A single Forrester report may cost $1,000 or more, and advisory services are custom quoted based on your needs. Anyone interested in working with Forrester directly will need to get in touch with their sales team to discuss options.

Kantar offers market research services for a range of B2C industries, including consumer packaged goods (CPG), fashion, hospitality, retail, and technology.

Kantar’s research solutions include:

• Collection of qualitative consumer data in over 80 global markets
• Customized research surveys with panels prepared from a network of over 150 million respondents
• The development of healthcare professional and patient panels
• Expert survey design

The company also offers Kantar Marketplace, a do-it-yourself market research platform that lets users guide their own data collection and analysis efforts.

Marketplace access is available on either a pay-per-use plan or with an annual commitment starting at $50,000.

You can’t sign up on the Kantar website, though—for access to Marketplace as well as bespoke Kantar research services, you’ll need to get in touch with their sales team.

8. Bellomy Market Intelligence

Bellomy Market Intelligence is a consulting firm that works with retail, healthcare, financial, technology, energy, and consumer goods businesses.

Like several of the other market research firms on this list, Bellomy offers its clients access to panels of consumers that meet relevant B2B or B2C audience criteria.

You can then use these panels to:

• Run quick polls with rapid response times
• Host open-ended discussions to collect feedback
• Create ongoing focus forums for asynchronous discussions
• Watch as a Bellomy moderator leads members of your panel in an online chat
• Conduct one-on-one, in-depth interviews
• Track consumer behaviors and motivations with repeated daily online surveys
• Host in-person focus groups and retail events to collect data

Bellomy then uses AI tools to help its clients glean insights from qualitative and quantitative research results.

As with many other market research groups, you’ll need to get in touch with Bellomy to learn more about its available services and prices.

Campos is a market research firm focused on branding, product development, and customer experience data.

Campos works with corporations and public institutions seeking a rebrand. Its services overlap with those provided by IMS and Bellomy, and include:

• Product pricing research
• Consumer segmentation and analysis
• Demand forecasting
• Focus group creation
• In-depth interviews for customer journey mapping
• In-store observations

Unlike many research firms that conduct most of their analysis online—such as through video interviews and web-based simulations—Campos specializes in face-to-face analysis.

The company maintains a research center in Pittsburgh, where they're able to:

• Assemble and interview large panels
• Host software usability testing sessions
• Create model stores and homes for interaction testing
• Run mock jury simulations

Campos clients may watch the studies in action through two-way mirrors or view a live stream of research activities. The firm can also arrange for similar in-person experiences at partner locations around the U.S.

Campos services are based on scope and need, so you'll need to get in touch with the firm if you're interested in working with them.

10. Matrix Sciences

Matrix Sciences is a research and testing firm for agriculture and food brands.

The company's research arm conducts studies to discover consumer opinions around food products. They deliver a mix of quantitative and qualitative data through processes like:

• In-home product usage analysis
• Whole-household evaluations and interviews
• Panel discussions and interviews about food products or ideas
• Studies around how product packaging stands out in stores

Matrix Sciences also maintains a panel of expert sensory researchers who provide research and feedback around how a food item may be perceived. This process considers a product's:

• Visual appearance

Like Campos, much of Matrix Science's research happens in-person. The firm maintains 14 testing locations in the U.S. and Canada.

Prospective customers must get in touch with the company to discuss tests, options, and pricing.

Knit is an AI-powered research platform that quickly delivers panel data and analysis to clients.

You can use the tool to conduct qualitative and quantitative research. Tell Knit what you need, and the platform will assemble a panel from their database of over five million consumers.

Knit panelists range from 13 to 65 years old and are verified as real through a process involving both video and AI-generated questions.

Panelists can answer questions via video or survey form, depending on how the Knit study is set up.

You won't have to watch hours and hours of video, though. Knit uses GPT-4 to analyze these recordings and create:

• Video summaries
• Quick takeaways
• Key theme summaries
• Highlight reels

The platform also includes an AI research assistant that can answer questions about the data you get from Knit.

YouGov is a public opinion polling service.

The company offers opinion polling data for free on its website. These free data sets cover public opinion on topics related to:

• Business and economy
• Digital technology and media
• Entertainment, arts, and culture
• Health and science
• International affairs
• Politics and current affairs
• Travel and transport

You can dig down into each area of interest to learn about people's thoughts on specific people, brands, events, and more.

YouGov also provides data about survey respondents' habits. For example, they provide data on Americans' typical hours of sleep per night:

[ss of " How many hours of sleep do Americans actually get in a night?" chart from https://business.yougov.com/content/48919-52-of-americans-say-they-sleep-7-hours-a-night-but-many-want-even-more-time-in-bed ]

The ability to sift through all of YouGov's collected polling data may be enough for some users. If not, the company offers self-serve surveys, prepared surveys, and even custom research solutions for paying customers.

By working with YouGov, you can survey 26 million panelists living in 55 markets.

Because the company offers several bespoke solutions in addition to its free data, you'll need to set up a call with YouGov to learn more about options and pricing.

13. Fieldwork

Fieldwork is a qualitative market research firm offering solutions for focus groups.

You can engage Fieldwork to run a consumer focus group at their facilities throughout the U.S., your office, or another location around the world. Online focus groups are also an option for Fieldwork customers.

Fieldwork's support for medical and legal testing sets them apart from some other market research firms on this list. The company maintains permanent and portable medical simulation labs, and can also support:

• Medical device testing for FDA approval
• Medical device usability testing
• Mock jury research
• Trial simulations

If you're interested in working with Fieldwork to run a focus group, you'll need to submit a request for proposal through the company's website.

14. Kadence

Kadence is an international marketing and scientific research firm.

The company offers research services that can help you:

• Better understand customer preferences
• Improve market segmentation
• Plan the best way to enter a key market
• Streamline retail shopping experiences
• Evaluate how well marketing assets resonate with customers
• Assess brand metrics
• Find new market opportunities

Kadence conducts their research in several ways, including through:

• In-person focus groups
• Phone interviews
• Online communities
• In-person testing

They even offer sensory research and testing that's guided by neuroscience. This includes measuring eye movements and brain states when evaluating the reaction to a marketing campaign.

Kadence maintains offices in 13 countries. If you're interested in working with the Kadence team, you'll need to get in touch to request a price quote.

15. Second to None

Second to None provides mystery shopping services and conducts customer experience research.

You can work with the firm to conduct primary market research campaigns. These include:

• Customer surveys
• Brand reputation research
• Online community feedback
• Online and in-person mystery shopping

Second to None offers solutions for both B2C and B2B brands in a variety of industries including:

• Foodservice
• Financial service
• Consumer products and services
• Retail sales

Like many of its competitors, Second to None doesn't publish its pricing online. If you think the company's services are the right fit for your brand, you'll need to request an initial consultation with the firm.

16. Civicom

Civicom is a market research services group offering online and offline options.

The company can facilitate a variety of market research projects, including:

• Online focus groups
• Recorded in-person panels
• Mock jury trials
• Usability testing
• Hybrid online and in-person focus groups

Civicom also offers its own AI-powered report generation tool called Quillit . Civicom's clients can use Quillit to create summaries, produce research reports, and format documents. The tool is GDPR and HIPAA compliant, too.

The company's ability to conduct hybrid focus group sessions is notable—if you aren't sure what kind of market research work you need, Civicom is a good place to start.

You'll need to call, email, or chat with Civicom team members online to learn more about options and pricing.

17. Cascade Insights

Cascade Insights is a custom market research firm for B2B technology companies.

Cascade Insights works with companies that produce a product or service related to:

• Generative AI
• Cybersecurity
• Internet of Things (IoT) devices
• Computer hardware
• IT infrastructure

You can work with Cascade Insights to learn more about your ideal B2B customer through several types of market research services including:

• Customer experience research
• Product research
• B2B marketing and sales enablement research

Unlike some of its competitors, Cascade Insights continues to support its customers beyond the handoff of research findings. Every report comes with a plan for implementing the firm's findings.

The company also provides additional optional consulting and support services including strategy mentorship, marketing audits, and done-for-you marketing content.

If you're interested in working with Cascade Insights, you'll need to get in touch with the company to request a consultation and price quote based on your market research goals.

18. C+R Research

C+R Research is a qualitative and quantitative market firm delivering customer insights.

The firm serves a variety of consumer companies, including those focused on:

• Food and beverage
• Consumer packaged goods (CPG)
• Consumer equipment
• Financial services
• Media and telecom

The company provides support for their clients through qualitative, quantitative, and agile research services including:

• Advertising tests
• Package tests
• Pricing analysis
• Customer satisfaction surveys
• Research panels and focus groups
• Online discussions
• In-depth interviews

C+R Research can also provide support for audience segmentation, customer journey mapping, and workshop facilitation.

If you're part of a consumer-focused brand and are interested in C+R Research services, you'll need to contact the firm to schedule a consultation.

Radius is a data science company focused on consumer research.

The company conducts more than one million quantitative surveys and 3,000 qualitative research sessions every year across 60+ countries. Radius conducts different types of research, including:

• Choice-based analysis
• Targetable segmentation
• Perceptual mind mapping
• Maximum difference scaling (MaxDiff)

The company applies these different techniques to research activities like:

• Retail shopping analysis
• Virtual and augmented reality experiences
• Ideation workshops
• Consumer chats
• Immersive insight sessions

Radius also says that it develops projects using a customized mix of non-traditional approaches—so if you've found it difficult to get the right research for your brand, Radius is worth a closer look.

To learn more about the company's techniques and methods, you'll need to contact the Radius team and schedule an initial meeting.

20. Corona Insights

Corona Insights is a bespoke market research services firm.

Like Cascade Insights, Corona works with its clients to develop a complete plan of action. This may entail:

• Identification of research needs
• Development of a research plan
• Execution of market research activities
• Review of findings
• Development of action plans

The company's primary and secondary data research services are broad, and include:

• Scientific surveys
• Online and in-person focus groups
• Statistical analysis
• Observational research
• Journey mapping
• Literature reviews
• User experience (UX) testing
• Econometrics

The company offers multilingual research, too. Coupled with the breadth of options, this makes Corona Insights a good fit for many companies across different industries and regions.

Potential clients must contact Corona Insights via their website to learn more about market research costs and services.

If you want a custom research solution, it's best to explore working with a market research consulting firm like Ipsos, Kantar, Corona Insights, or Radius.

For more self-directed or self-paced market analysis , tools like Exploding Topics and Knit might be a better fit.

Make sure that the tool you choose has the industry data, panelist profiles, or research approach you need to get the most accurate data for your company. With insights from the right market research agency, you'll be able to accurately and effectively improve strategy, product development, and more.

Find Thousands of Trending Topics With Our Platform

Top 17 market research companies in the United States (US) 

5. pollfish, 6. ascendant consulting firm, 8. ready to launch research, 9. antedote, 10. b2b international, 13. nielsen, 15.  forrester research services, 16. momentive, 17. veridata insights.

Your company can’t navigate the constantly changing marketplace without understanding business landscapes, consumer needs, or buying habits. Market analysis is key to how you find and capitalize on market trends before your competitors do. You can start by outlining research goals and needs. But let’s be real, making data-driven decisions is a whole lot easier with top market research firms by your side. 

The right market research agencies, platforms and companies do more than just surveys to offer actionable insights so you can make smarter decisions for business growth. They make consumer research easy with strategic zero-party data collection, comprehensive data analysis, and intelligent insights. 

If you’re tired of searching through market research companies in the United States, this article leads you straight to the best ones out there.

Here’s a quick rundown of the top US market research companies:

Looking to dive deep into the minds of your target audience? Sign up for a demo to see how Attest makes it effortless to gain consumer insights from 125 million consumers across the globe. 

Attest is one of the top market research companies in the US. This consumer research platform lets you collect data from 125 million diverse respondents in 59 countries. You can use Attest to do market research for branding , consumer profiling, market analysis, and much more! 

Every Attest customer has access to expert research advice from their in-house Customer Research Team. Whether you’re new to research and need some guidance, or a research pro looking for a second pair of eyes on your market research project, Attest’s Customer Research Team is here for you.

Besides speedy surveys and quick responses, this platform features an intuitive results dashboard that turns data into mesmerizing stories. You can also send surveys on a recurring basis to spot changes in responses or compare data from two groups. Plus, expert advice is only a click away when you aren’t sure about choosing market research tools or reaching market research goals.

Attest has been really instrumental in driving home the reality of the consumer need, and surfacing that it is much harder to get a younger demographic to engage with pensions. Georgie Burks , Head of Brand Marketing, Penfold

Trustpilot relied on the Attest market analysis solution to research consumer attitudes among marketers and engage them in eight key markets. Here’s what they think about the value Attest brings.

We were thinking about how businesses could look within their reviews and understand what was important to their consumers, but we didn’t actually know what the most important things consumers cared about were. So we decided the best way to find out was just to ask consumers themselves. Gillian Harris , Global Marketing Program Manager, Trustpilot

Location: London

Founded: 2015

Pricing: Pricing on request

Best for: 

• Market analysis: unlocks new market opportunities
• Brand tracking: measures brand health and performance
• Creative testing: validates the creative impact of ad campaigns
• Consumer profiling: dives deep into existing and future customers
• New product development: tests product ideas or marketing messages with your target market

Get reliable consumer insights fast with Attest

With Attest you get high-speed insights, so you can make informed decisions when they matter. And you get designated research advice from the experts in the Customer Research Team—they’re with you at every step of your research journey!

Bixa is a market research studio specializing in mobile youth research and custom UX research services. Their qualitative and qualitative research offerings are best for those trying to validate new markets, gather product feedback, or understand the target audience better. 

They make marketing research a breeze by completing the entire cycle of participant recruitment to report delivery in three to four weeks. Besides conducting customer surveys, user testing, and mobile ethnography, Bixa also offers market research consulting for companies looking to jumpstart their product and marketing research.

Location: Alexandria, Virginia

Founded: 2012

Pricing: Available on request

• In-depth interviews
• Product research
• Hyper-profitable targeting
• Customer surveys
• Usability testing
• Website and app review
• Team coaching

Suzy is a leading qualitative market research software with iterative research capabilities. Its end-to-end consumer insights platform offers qualitative insights into complex research questions. The best part is that you can get real-time data from Suzy’s proprietary audience of one million consumers. On the other hand, Attest offers a larger audience in more countries, making it ideal for those with market research campaigns spanning the globe. In addition, Attest provides designated advice from experienced researchers for all customers.

Suzy offers qualitative research solutions such as product development, advertising, shopper and behavioral insights, and tracking and measurement. Industries ranging from finance to media use Suzy to improve business performance through qualitative studies.

Location: New York

Founded: 2017

• Concept testing
• Competitive analysis
• Consumer profiling
• Positioning strategy
• Shopper and category insights
• Tracking research services
• UX design research

Remesh is one of the top market research firms in New York City. They offer artificial intelligence-driven research solutions to companies looking to streamline qualitative and quantitative insight discovery. This marketing research firm makes it easy for companies or governments to speak to thousands of customers or citizens at the same time. Then it analyzes interactions and opinions to offer key insights. 

Market researchers use Remesh to get actionable feedback on product ideas, messaging, and packaging from online focus groups. You can also use their online surveys to improve employee listening and boost corporate reputation. 

Founded: 2013

• Packaging testing
• Civic engagement
• Consumer insights
• Collective intelligence
• Employee engagement
• Shelf placement testing
• Product issue identification
• Employee experience and engagement

Pollfish is a modern survey research platform that uses artificial intelligence to help you create surveys in seconds. This DIY market research company helps you gain real-time insights from over 250 million consumers worldwide. The platform also comes loaded with cutting-edge technology capabilities for dynamic sampling and random device engagement.

Attest is a great alternative to Pollfish for conducting primary market research. Attest’s platform detects bad-quality responses that contain non-relevant, incomplete, and conflicting answers. Additionally, Attest is much easier to use and provides advice from experienced researchers.

Pricing: Starts at $95

• Brand awareness
• Brand perceptions
• Advertising testing
• Logo testing
• Brand diagnostics
• Product concept testing

Ascendant Consulting Firm is one of the best in the marketing research industry. They specialize in competitive intelligence, consumer insights, and market feasibility services. With 95+ years of collective experience in market research analysis, they help you make data-driven business decisions for business expansion, market entry, and assessments. 

The team at Ascendant is also adept at advanced quantitative analytics suitable for financial and strategic marketing analyses. Other key capabilities include full service market research, survey design, and secondary data research. 

Location: Miami

Founded: 2010

• White label research
• Product market research
• Market opportunity evaluation
• Survey reporting and analysis
• Employee experience and satisfaction research
• Consumer attitude, usage, and trends research

Isurus offers bespoke market research services to B2B and technology companies. This market research company leverages multiple statistical analysis tools to help you gain a 360° understanding of markets and decision-makers. Moreover, they also make it effortless for you to evaluate competitors for competitive advantage or validate market opportunities. 

Business software, manufacturing, and financial services companies rely on Isurus to keep a pulse on what customers want and find the right pricing strategies. The team at Isurus can also help you with brand tracking and creative performance testing. They specialize in quantitative, qualitative, international, and secondary research.

Location: Burlington

Founded: 2000

• Persona analysis
• Competitor profiling 
• Pricing strategy research
• Brand perception research
• Market segmentation research
• Customer satisfaction analysis
• Market assessment and planning
• Brand audit, tracking, and management

Ready to Launch Research is a California-based market research agency that serves a wide variety of industries with qualitative, quantitative, and digital research strategies. Whether you want to quantify consumer behavior or get qualitative consumer journey insights, they have the expertise to handle all your needs.

They leverage the following research methods to get you the insights you need.

• Creative testing
• Online discussions
• Home use test (HUT)
• Focus group moderation

Ready to Launch Research serves many dynamic industries ranging from pet to education to consumer electronics. Once you reach out to them with research requirements, they’ll get in touch to know more details and design the research process.  

Location: Los Angeles

Founded: 2014

• Ethnography
• Focus group discussions
• Advertising research
• Online communities research services

Antedote is an innovation consultancy that delivers strategic market research insights by combining data science, in-depth research, and next-generation digital tools. What makes them different is their ability to use different qualitative and quantitative research tools instead of relying on a one-size-fits-all approach. 

The team at Antedote helps you uncover insights in various areas such as user research, cultural research, and scenario planning. You can also partner with them for creating innovation roadmaps or concept development and visualization. Antedote’s plug-and-play approach means you have an agile and collaborative team that makes problem-solving easy with guidelines and blueprints. 

Location: San Francisco

• Brand positioning
• Concept crafting
• Demand space segmentation
• Internal engagement programs
• Price and proposition optimization
• Product and portfolio development
• Workshop design and facilitation

B2B International by Merkle is one the largest market research agencies in London , with several locations in the United States. This market research company serves B2B companies looking to gather business insights and intelligence. They can help you with customer loyalty testing, pricing effectiveness, and market size analysis. 

B2B International also specializes in delivering research services for go-to-market strategy, customer journey mapping, and voice-of-customer surveys. Their experience of working across different industries ranging from chemicals to media to logistics makes them uniquely qualified for B2B market research. 

Location: London (with offices in Boston, Chicago and New York)

Founded: 1998

• Market sizing research
• Customer journey research
• Thought leadership research
• Product and proposition research
• Customer research and segmentation

Ipsos is one of the top market research companies trusted by top brands and companies across the Americas, Africa, the Middle East and Europe. Besides market strategy and innovation services, Ipsos also offers marketing management analytics, brand health tracking, and advisory services. 

With tailored market research solutions for every need, Ipsos helps you optimize brand positioning, discover shopper journeys, and understand consumers. The team can also help you with product testing, package research, and creative idea assessment. Other services include brand health tracking, employee engagement research, and channel performance optimization. 

Location: Paris (with locations in New York)

Founded: 1975

• Mystery shopping
• Brand health research
• User experience study
• Innovation and forecasting
• Social intelligence analysis 
• Creative development and assessment

Dynata is a first-party data platform that helps you gather and analyze business intelligence for efficient decision-making. Their platform streamlines the entire research workflow so you can focus more on insights. Dynata lets you ask questions to their proprietary 67 million consumers and visualize those responses effortlessly. 

The Dynata insights platform lets you build surveys for concept testing, creative testing, and ad-hoc market research. Other research services include market segmentation, brand health monitoring, campaign measurement, and voice of the customer surveys. With real-time dashboards and research reports, Dynata makes it easy for you to gain useful data insights. 

Location: Plano, Texas

Founded: 1940

• Survey authoring
• Digital ethnography
• Online research panel
• Online qualitative research
• Data analytics and reporting
• Brand performance tracking

Nielsen is a global data, analytics, and audience measurement company that offers bespoke research solutions to help you discover audience intelligence across channels and platforms. This market research company divides its services into four core categories:

• Media planning
• Content metadata
• Marketing optimization
• Audience measurement

Audience measurement is all about using quantitative and qualitative research to discover shifting habits of audiences. Media planning, on the other hand, offers a comprehensive understanding of competitive intelligence, audience segmentation, and scenario planning. Marketing optimization research services help you analyze and boost campaign performance. Finally, content metadata improves customer experience with easy audio and video content discovery.

Founded: 1923

• Scenario planning
• Competitive intelligence
• Audience segmentation
• Cross-platform audience measurement
• Marketing campaign performance analysis

Westat is a 100% employee-owned market research company that delivers superior quantitative and qualitative research services in transportation, health, social policy, and education. They specialize in survey research, statistical sciences, and providing technical assistance. 

Westat’s expertise in integrated data collection strategies helps them create focus groups, run web surveys, and create questionnaires for finding the right data. Plus, they use a research-driven communications framework to engage audiences effortlessly. They also use machine learning and artificial intelligence-assisted interviewing systems to solve your research challenges. 

Location: Rockville

Founded: 1963

• Custom research
• Clinical trials
• Survey and analytical needs
• Biomedical science research
• Behavioral health and health policy research

Forrester Research Services is the market research wing of the global research and advisory firm Forrester. Their customer-obsessed approach helps companies turn their strategic research needs into reality. They currently offer market research services to companies in technology, sales, B2B marketing, product, B2C marketing, customer experience, and digital business space. 

Forrester offers research services in the following domains:

• Sales operations optimization
• Marketing strategy formulation
• Competitive market intelligence
• Product lifecycle process research
• Corporate communications strategy
• Integrated campaign strategy planning
• Business change management strategy
• Customer insights collection and analysis
• Customer acquisition and retention research
• Route-to-market configuration and optimization
• Account-based marketing and demand generation research 

Location: Cambridge

Founded: 1983

• Public sector research
• Sales and product management 
• Customer experience analysis
• Digital business transformation
• B2B and B2C marketing research

Momentive is an artificial intelligence-powered market research platform that helps you gather on-demand customer and market feedback for actionable insights. This market research company is known for its agile experience management solution that lets you better understand markets, competitors, or even internal teams.

Their purpose-built market insights solutions offer you actionable insights from consumer panels. You can also decode buyer attitudes, understand consumer segments, and monitor buyer preferences. Mometive’s AI solutions also make it easy for you to conduct customer experience research, track product experience, and transform employee engagement. 

Location: San Mateo

Founded: 1999

• Market sizing
• Idea screening
• Industry tracking
• Shopper insights
• Customer effort score
• Mobile app experience 
• Customer segmentation
• Post-purchase experience
• Product and price optimization
• Custom market research services
• Employee engagement and retention

Veridata Insights is another top-rated market research company with recruitment capabilities to serve 100+ countries. Whether you want to analyze complex data with quantitative methodologies or need qualitative insights, they can help you with it all. 

The team at Veridata Insights strives to deliver stress-free, budget-friendly, and timely research services that keep you ahead of the competition. Apart from their proprietary technology and global reach, they’re known for data quality and panel strength. They can also help you gather business intelligence with data processing and easy-to-understand dashboards. 

Location: Dallas

Founded: 2019

• Consumer research
• Online data collection
• Survey programming
• B2B audience research
• Dashboards and analytics

Break into your US target market with Attest

Choosing the right agency isn’t easy, especially with so many players in the market research industry. Businesses often struggle with finding one that delivers accurate and valuable insights while simplifying their findings. Plus, the biggest challenge is targeting the right audience that matters to your business. 

Attest solves all these problems by letting you handpick the target audience you want to reach. You can use filters and quotas to filter the most appropriate audience from 125 million people in 59 countries. Moreover, the platform empowers you to run surveys that bring in results in days instead of weeks. With hybrid research and a three-layer data quality check, you’ll never have any nonsense answers. And you also get to interact with the data, thanks to the interactive dashboard. 

Ready to transform your business with easy-to-access consumer insights? Sign up for a dem o to see how Attest can be your ally in conducting market research effortlessly.

Make decisions based on reliable consumer insighs

Insights with Attest are triple-checked for data quality, so you know that you’re making smart decisions based on data you can trust.

Nikos Nikolaidis

Senior Customer Research Manager 

Nikos joined Attest in 2019, with a strong background in psychology and market research. As part of Customer Research Team, Nikos focuses on helping brands uncover insights to achieve their objectives and open new opportunities for growth.

Related articles

How to conduct a market trend analysis (and stay 3 steps ahead of the competition), market analysis, how to market a new product: 11 must-follow methods for 2023, new product development, a tasteful guide to food product development, food & beverage, subscribe to our newsletter.

Fill in your email and we’ll drop fresh insights and events info into your inbox each week.

* I agree to receive communications from Attest. Privacy Policy .

You're now subscribed to our mailing list to receive exciting news, reports, and other updates!

• Discovery Platform
• Innovation Scouting
• Startup Scouting
• Technology Scouting
• Tech Supplier Scouting
• Venture Clienting
• Startup Program
• Trend Intelligence
• Business Intelligence
• All Industries
• Industry 4.0
• Manufacturing
• Case Studies
• Research & Development
• Corporate Strategy
• Corporate Innovation
• Open Innovation
• New Business Development
• Product Development
• Agriculture
• Construction
• Sustainability
• All Startups
• Circularity
• All Innovation
• Business Trends
• Emerging Tech
• Innovation Intelligence
• New Companies
• Scouting Trends
• Startup Programs
• Supplier Scouting
• Tech Scouting
• Top AI Tools
• Trend Tracking
• All Reports [PDF]
• Circular Economy
• Engineering
• Oil & Gas

Share this:

• Click to share on Facebook (Opens in new window)
• Click to share on Twitter (Opens in new window)
• Click to share on LinkedIn (Opens in new window)

13 Top Market Research Companies in 2024

Your choice of market research firms — from traditional firms like Ipsos and Kantar to innovative platforms like StartUs Insights — can significantly influence strategic decision-making and product development. Ensuring that your selected partner offers the specific industry insights and data depth required is crucial for receiving accurate information that can drive your business strategy and innovation forward.

Market research companies play a pivotal role in simplifying the complexities of today’s business environment, blending traditional and innovative methodologies for exhaustive market insights.

Traditional market intelligence companies have evolved, while non-traditional entities are transforming the sector through the early identification of startups, scaleups, emerging companies, future trends, and technologies to provide a 360° view of opportunities.

13 Top Market Research Companies:

• Frost & Sullivan
• StartUs Insights
• Zion Market Research
• MarketsandMarkets
• Forrester Research
• Kantar Group
• Kline & Company
• MarketResearch

Credit: Ipsos

Ipsos connects businesses with online communities, offering insights across multiple industries including retail, healthcare, transportation, politics, and automotive. With Ipsos, companies can:

• Assemble custom panels of consumers
• Conduct brand, packaging, and product testing
• Develop studies on healthcare quality and patient satisfaction
• Engage in public opinion polling

Ipsos’ customizable services and global reach provide businesses with the insights required to make informed decisions.

2. Frost & Sullivan

Credit: Frost & Sullivan

Frost & Sullivan is renowned for its extensive industry research and strategy solutions, focusing on innovation opportunities, market trends, and disruptive technologies. Collaborating with Frost & Sullivan offers businesses:

• Detailed market research and analysis
• Growth strategy consulting

Frost & Sullivan’s strategic insights enable companies to identify growth opportunities and navigate market challenges.

3. StartUs Insights

Credit: StartUs Insights

StartUs Insights is a non-traditional market research company that specializes in identifying startups, scaleups, and emerging technologies early on. With access to data on over 4.7 million startups, scaleups, and tech companies, as well as 20 000 trends & technologies, we leverage both AI and human expertise to deliver tailored market reports and custom research services. This unique approach enables businesses to proactively engage with the latest innovations and market shifts across more than 20 industries, including automotive, pharmaceuticals, logistics, mobility, biotechnology, manufacturing, and energy. Services offered by StartUs Insights include:

• Customized market research reports plus competitive intelligence
• Tailored startup and technology scouting
• Innovation scouting and technology tracking
• Detailed analysis of industry trends

Collaborating with StartUs Insights allows you to make informed, confident decisions that not only future-proof your business but also foster strategic growth. To explore how StartUs Insights can transform your market research approach, get in touch for a free consultation.

4. Zion Market Research

Credit: Zion Market Research

Zion Market Research provides comprehensive market research reports, offering insights into global and regional markets across various industry sectors such as healthcare, technology, chemicals, and consumer goods. Working with Zion Market Research, businesses benefit from:

• Extensive market analysis and forecasting
• Sector-specific research reports
• In-depth studies on consumer behavior and market trends
• Custom research services tailored to specific business needs

Zion Market Research’s deep industry knowledge enables companies to navigate market dynamics effectively, ensuring strategic decision-making.

5. MarketsandMarkets

Credit: MarketsandMarkets

MarketsandMarkets is known for its focus on identifying high-growth emerging markets and the technologies driving these sectors. Its market research reports and custom research services are designed to provide:

• Comprehensive market analysis and forecasts
• Insights into technological advancements and innovations
• Custom research tailored to client-specific requirements

By partnering with MarketsandMarkets, organizations gain access to actionable insights that support strategic planning.

6. TrendFeedr

Credit: TrendFeedr

TrendFeedr is an innovative market research platform designed to keep businesses ahead of the curve by identifying and analyzing over 20 000 trends in real-time. TrendFeedr.com specializes in sifting through data from industry reports, company websites, news outlets, social media, and more to deliver actionable insights directly relevant to your market. Services provided by TrendFeedr.com include:

• Real-time trend tracking and analysis
• Competitive intelligence gathering
• Customizable alerts for emerging trends and technologies

With TrendFeedr.com, companies can rapidly adapt to market changes, identify new opportunities, and stay competitive in their respective industries. Moreover, the platform’s focus on emerging trends makes it an invaluable tool for businesses looking to innovate and grow.

7. Forrester Research

Credit: Forrester Research

Forrester Research offers detailed market analysis with a focus on the impact of technology on businesses and consumers. Companies working with Forrester can access:

• Strategic market research reports
• Consumer and business technology insights
• Custom advisory services

Forrester’s forward-looking research assists businesses in anticipating customer needs and technological shifts, enabling them to stay ahead in a rapidly evolving market.

Credit: Mintel

Mintel provides comprehensive market analysis, insights, and forecasts across a range of sectors, including consumer goods, finance, and automotive. Mintel’s services allow businesses to:

• Understand market trends and consumer behavior
• Test and develop new products
• Conduct brand and packaging research

Mintel’s global presence and in-depth industry knowledge empower companies to make strategic decisions.

9. Kantar Group

Credit: Kantar Group

Kantar Group delivers services that cover brand guidance, media effectiveness, creative excellence, and retail & shopper insights. Kantar enables businesses to:

• Understand and leverage brand equity
• Optimize media planning and effectiveness
• Enhance creative development and execution
• Gain insights into shopper behavior and retail strategies

Kantar’s comprehensive approach to market research enables companies to achieve brand and business growth.

10. Gartner

Credit: Gartner

Gartner provides technology-related insights through its research and advisory services that inform business decisions in IT, marketing, and supply chain management. Gartner allows organizations to:

• Navigate IT investments and strategies
• Develop marketing plans and customer engagement
• Optimize supply chain operations and management

Gartner’s expert analysis and advice support businesses in leveraging technology for strategic advantage.

Credit: IQVIA

Specializing in health information technology and clinical research, IQVIA offers:

• Data analytics and research services to the healthcare industry
• Insights into patient care, drug development, and market dynamics
• Custom solutions for healthcare organizations

IQVIA’s expertise in healthcare data and analytics enables businesses to improve patient outcomes and operational efficiency.

12. Kline & Company

Credit: Kline & Company

Kline & Company provides market research and management consulting services focusing on the chemicals, materials, energy, life sciences, and consumer products sectors. Kline offers:

• Market analysis and strategic planning
• Competitive intelligence and benchmarking
• Custom research and consulting services

Kline’s industry knowledge and strategic insights assist companies in navigating market complexities and identifying growth opportunities.

13. MarketResearch.com

Credit: MarketResearch.com

MarketResearch.com is a comprehensive source for market research reports and services, offering data from hundreds of research firms across a range of industries. Services include:

• Access to an extensive collection of market research reports
• Insights into industry trends, forecasts, and market analysis

MarketResearch.com’s vast resources and expertise allow businesses to make data-driven decisions.

Which Company’s Best Suited for Your Needs?

For tailored research insights that align closely with your specific business needs, consider partnering with specialized companies such as StartUs Insights , Zion Market Research, or MarketsandMarkets. These firms offer the expertise and depth of data necessary to dive deeper into emerging technologies and market trends.

If you’re leaning towards more autonomous or flexible market exploration, platforms like TrendFeedr.com may serve your needs more effectively, offering real-time trend analysis.

Ultimately, the selection of a market research partner should be informed by the relevance of their industry focus and the richness of their data sources. This ensures that the insights you receive are both precise and actionable, driving forward your strategy, product development, and broader business objectives.

Your Name Business Email Company

Get our  free newsletter  on technology and startups.

Protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Discover our Free Technologies x Industries Report

Get free updates on Global Startups, Technologies & Trends!

Join 25k subscribers.

Business Email

Manufacturing 22 pages report

Pharma 22 pages report, healthcare 22 pages report, energy 21 pages report.

Leverage our unparalleled data advantage to quickly and easily find hidden gems among 4.7M+ startups, scaleups. Access the world's most comprehensive innovation intelligence and stay ahead with AI-powered precision.

Get in touch

Your Name Business Email Company How can we support you?   (optional)

Protected by reCAPTCHA and the Google  Privacy Policy  and  Terms of Service  apply.

21 Top Full-Service Research Companies in 2021

A Quirk's resource guide covering full-service research companies

SPONSORED CONTENT

The advantage of full-service agencies lies not only within their ability to offer end-to-end research solutions but also within the expertise required to understand and execute the entire research process.

If you’re looking for an agency that can take your research initiative from start to finish, these companies offer full-service solutions for a wide range of industries and research needs. Let the experts from the following companies solve your business needs, whether CX or UX, B2B or consumer, health care or IT.

Founded 2016 | 30+ employees

Julia eisenberg, svp.

Phone 1-888-802-1330 AspenFinn.com

Decision Analyst Inc.

Founded 1978 | 150 employees, jerry w. thomas, ceo.

Phone 1-817-640-6166 www.decisionanalyst.com/services/strategy

The Dieringer Research Group Inc. (The DRG)

Founded 1974 | 75 employees, lanie johnson, president and ceo.

Phone 1-888-432-5220 www.thedrg.com

Global Survey

Founded 2008 | 25 employees, mayank bhanushali, founder and managing dir..

Phone 91-740322-0322 www.globalsurvey.gs

Founded 2006 | 50 employees

Jeffrey kelsch, managing partner.

Phone 1-208-809-7117 (U.S.) www.holdendata.com

Information Specialists Group Inc. (ISG)

Founded 1996 | 13 employees, robert mcgarry jr., president.

Phone 1-800-279-5314 or 1-952-279-5314 isgmn.com

InsightsNow

Founded in 2003 | 35+ employees, dr. david lundahl, ceo and founder.

Phone 1-541-757-1404 www.insightsnow.com

Ironwood Insights Group LLC

Founded 2017 | 320 employees, brad larson, founder and ceo.

[email protected] Phone 1-801-569-0107, x2110 www.ironwoodinsights.com  

Founded 1982 | 219 employees  

Jacqueline rosales, president.

[email protected] Phone 1-818-989-1044 www.isacorp.com

Issues and Answers Network Inc.

Founded 1988 | 400+ employees, mohit gour, evp.

[email protected] Phone 1-757-456-1100 www.issans.com

Just The Facts Inc.

Founded 1994 , bruce tincknell, managing director.

Phone 1-847-506-0033 www.justthefacts.com www.justthefacts.com/testimonials-x-30

Karchner Marketing Research LLC

Founded 2003 , helen karchner, ceo and co-founder.

Phone 1-610-564-9624 www.KMRResearchStudio.com  

Murray Hill National

Founded 2013 | 30 employees, susan owens, coo.

Phone 1-972-707-7645 www.murrayhillnational.com

NextON Services

Founded 2013 | 20 employees, naim ul qadar, founder and ceo.

Phone 1-971-50-941-9689 (UAE); 1-818-453-1793 (U.S.) www.NextONServices.com

Founded 2010 | 45 employees

Frank nappo, ceo, frank hayden, coo.

Phone 1-603-766-5858 www.op4g.com

Founded 2017 

Jim whaley, ceo.

Phone 1-212-653-8750 www.ovationmr.com

Radius Global Market Research

Founded 1960 | 150 employees, jamie myers, executive director.

Phone 1-212-633-1100 radius-global.com

Research America Market Research Solutions

Founded 1985 | 300 employees, robert porter, ceo.

Phone 1-610-356-1800 www.ResearchAmericaInc.com

RTi Research

Founded 1979 | 40 employees, david rothstein, ceo.

Phone 1-203-653-4221 www.rtiresearch.com

Founded 2008 | 100+ employees

Andrew cooper, founder and ceo.

Phone 1-312-205-7417 www.addverve.com

Wakefield Research

Founded 2008 | 50 employees, paul bragan, managing partner, nathan richter, managing partner.

Phone 1-888-527-WAKE www.wakefieldresearch.com

Real answers from real respondents on how to create better B2B surveys Related Categories: Business-To-Business, Research Industry, Consumer Research Business-To-Business, Research Industry, Consumer Research, Bus.-To-Bus. Research, Survey Research, Consumers, Incentive Payment & Processing, Marketing Research-General, Respondent Cooperation/Satisfaction

In Case You Missed It...July/August 2024 Related Categories: Research Industry, Consumer Research, CX/UX-Customer/User Experience Research Industry, Consumer Research, CX/UX-Customer/User Experience, Consumers, Psychological/Emotion Research, Shopper Insights, Data Security

Survey Monitor July/August 2024 Related Categories: Research Industry, Consumer Research Research Industry, Consumer Research, Artificial Intelligence / AI, Consumers, Employees, Entrepreneurs/Small Business, Health & Beauty Aids, Health Care Products-Natural, Political Research, Real Estate/Development, Research Employment, Shopper Insights

Quirk's Time Capsule – February 2014 Related Categories: Research Industry, Consumer Research Research Industry, Consumer Research, Consumers, Financial/Investment/Banks, Generation Y / Millennials, Marketing Research-General

Find the right market research agencies, suppliers, platforms, and facilities by exploring the services and solutions that best match your needs

list of top MR Specialties

Browse all specialties

Browse Companies and Platforms

by Specialty

by Location

Browse Focus Group Facilities

Manage your listing

Follow a step-by-step guide with online chat support to create or manage your listing.

About Greenbook Directory

IIEX Conferences

Discover the future of insights at the Insight Innovation Exchange (IIEX) event closest to you

IIEX Virtual Events

Explore important trends, best practices, and innovative use cases without leaving your desk

Insights Tech Showcase

See the latest research tech in action during curated interactive demos from top vendors

Stay updated on what’s new in insights and learn about solutions to the challenges you face

Greenbook Future list

An esteemed awards program that supports and encourages the voices of emerging leaders in the insight community.

Insight Innovation Competition

Submit your innovation that could impact the insights and market research industry for the better.

Find your next position in the world's largest database of market research and data analytics jobs.

For Suppliers

Directory: Renew your listing

Directory: Create a listing

Event sponsorship

Get Recommended Program

Digital Ads

Content marketing

Ads in Reports

Podcasts sponsorship

Run your Webinar

Host a Tech Showcase

Future List Partnership

All services

Dana Stanley

Greenbook’s Chief Revenue Officer

Top Statistical Analysis Market Research Companies

What are statistical analysis market research companies.

Statistical analysis is one kind of analytical service, and it is strictly a quantitative procedure. Although data that began life as qualitative, such as text, can be analyzed using statistics, it has to be transformed into quantitative data first. At a general level, there are two main reasons to conduct statistical analysis: to draw inferences from patterns you find in the data and to know how confident you can be in the results. There are many types of data that can be analyzed statistically and many statistical methods available, but, in essence, statistical analysis is about finding patterns in data and quantifying the level of confidence you should have in it.

Providers of statistical services may be capable of designing and managing an entire market research project, including consulting on the implications of the results. They might also conduct a standalone analysis within a project managed by someone else or act as expert consultants for others who are performing the analysis. Some suppliers can provide software packages or complete platforms that you can use to conduct your own statistical analysis.

Many providers of statistical analyses also provide services related to data, from collecting it to transforming it to integrating different sources. Data services are natural complements to statistical analysis because analysts cannot stand behind their findings if they don’t know how the data was collected and what it represents. Knowledge of the data set and its source enables the analyst to make conclusions about the people or events it represents and to work around potential holes or quality issues that may be endemic to the data source.

Learn more about statistical analysis market research.

Featured Experts in Top Statistical Analysis Market Research Companies

Learning Resources

in Statistical Analysis Services

Service or Speciality

Advanced Analytics

Advertising Agencies

Advertising Effectiveness

Advertising Research - General

Advertising Tracking

Africa / Middle East

African-American

Agile Research

Alcoholic Beverages

Apparel / Clothing / Textiles

Artificial Intelligence / AI-Powered Platforms

Attitude & Usage Research

Audience Research

Australia / Pacific Rim

Automated Market Research Platforms

B2B Research - General

Banking - Retail

Brand / product / service launch

Brand / product / service repositioning

Brand Equity

Brand Identity

Brand Image Tracking

Brand Loyalty / Satisfaction

Brand Positioning

Bulletin Boards

Business Intelligence Software

Business-to-Business

CATI - Computer-Aided Telephone Interviewing

CX - Customer Experience

Candy / Confectionery

Cannabis / CBD

Car Clinics

Casinos / Gambling

Census Data / Demographic Analysis

Central America

Central Location

Chemical Industry

Claims Substantiation

College Students

Communications

Communications Strategy Research

Computer Hardware

Computer Software

Concept Development

Concept Optimization

Concept Testing

Concept Testing - Advertising

Conjoint Analysis / Trade-off/Choice Modeling

Construction Industry

Consultation

Consumer Durables

Consumer Research - General

Consumer Services

Consumer Trends

Convention / Tradeshow

Copy Testing - Digital Media

Corporate Image/Identity Research

Cosmetics / Beauty Aids

Credit Cards

Cross-Tabulation Systems

Customer Loyalty / Value

Customer Satisfaction

DIY Surveys (do-it-yourself)

Data Analysis

Data Integration

Data Mining

Data Processing

Data Tabulation

Data Visualization & Dashboards

Defend market share

Demographic Analysis

Digital Media Research

Doctors / Physicians

Electronics

Employee Experience & Satisfaction

Employee relations, recruitment

Entertainment Industry

Environment & Sustainability

Ethnic Groups

Ethnography / Observational Research

Executives / Professionals

Exercise & Fitness

Exit Interviews

Eye Tracking

Field Services

Financial Industry

Financial Services Professionals

Focus Group Facility

Focus Group Facility - Non-Traditional

Focus Group Recruiting

Focus Groups

Focus Groups - International

Foods / Nutrition

Forecasting & Predictive Analytics

Foreign Language

Fragrance Industry

Full Service

Gaming / Gamers

General - Healthcare

Generation X

Generation Y / Millennials

Generation Z

Geo-Demographic Research

Global Capabilities

Global, multinational branding

High Technology

Hispanic / Latino

Home Use Tests

Hospitality / Hotels / Resorts

Household Products/Services

Hybrid / Mixed Methodology

IT Professionals

Idea Generation

Implicit Association

In-Depth (IDI) / One-on-One

In-Depth / One-on-One

Industrial & Manufacturing

International / Multi-country

International Consumer Market Research

Internet of Things (IoT)

Investment Banking

Journey Mapping

Lifestyle & Value Trends

Low Incidence

Mail Questionnaires / Surveys

Mall Intercept

Market & Competitive Intelligence

Market Opportunity Evaluation

Market Segmentation

Measurement

Media Industry

Media Market Research

Medical / Health Care

Medical / Healthcare Professionals

Mobile Ethnography

Mobile Insight Communities

Mobile Surveys

Moderator Services

Movies / Streaming / TV

Multi-Country Studies

Multicultural

Multivariate Analysis

Mystery Shopping

Naming Research / Name Development

Neuromarketing

New Products

North America

Omnibus Surveys

One-on-One / In-depth Interviews (IDIs)

Online - Qualitative

Online - Quantitative

Online Communities - MROC

Online Diaries / Journals / Blogs

Online Focus Group Platforms & Software

Online Panels

Online and Mobile Platforms

Open-End / Verbatim Response Coding

Packaged Goods

Packaging Development

Packaging Testing

Panel Data Processing

Perceptual Mapping

Personal Care Items

Pet Owners / Foods / Supplies

Pharmaceutical - OTC Medicines

Pharmaceutical - Prescription Medicines

Pharmacists

Post-Launch Tracking

Prediction Markets

Price / Pricing

Price Elasticity

Print Media Readership Studies

Print Publishing

Product Development

Product Market Research

Product Optimization

Product Purchasing / Sample Pick-up

Product Testing

Product Usability Testing

Professionals / Executives

Promotion Development / Evaluation

Proprietary Panels

Psychological / Motivational Research

Public Opinion Research

Purchase Behavior

Qualitative

Qualitative Research

Qualitative Services - General

Quantitative Research

Questionnaire / Survey Design

Questionnaire Coding

Questionnaire Design

Quick Service Restuarants (QSR)

Recruiting Research

Reputation Research

Restaurants / Food Service

Retail Industry

Secondary Research / Desk Research

Segmentation

Seniors / Mature

Sensory Research

Shopper Insights

Small Business / Startups / Entrepreneurs

Smart Products

Social Listening & Analytics

Social, political, non-profit goals

South America

Southeast Asia & India

Statistical Analysis

Store Audits

Strategic Research

Streaming TV / Cable TV / Broadcast TV

Supermarkets & Grocery Stores

Surgical Products / Medical Devices

Survey Programming

Survey Recruiting

Survey Reporting and Analysis

Syndicated / Published Reports

Taste Test Facility

Taste Tests / Sensory Tests

Teenagers / Youth

Telecommunications

Test/Commercial Kitchen

Text Chat / SMS / IM Sessions

Toys / Games

Tracking Research

Transportation

Usability Lab

User Testing

Utilities / Energy

Website Usability / UX

Western Europe

Boston (MA--NH)

Chicago (IL--IN--WI)

Cincinnati (OH--KY--IN)

Columbus (OH)

Connecticut

Massachusetts

New York (NY--NJ--CT)

Pennsylvania

Philadelphia (PA--NJ--DE--MD)

Pittsburgh (PA)

San Francisco-Oakland (CA)

Washington (DC--VA--MD)

Vendor type

Data & Analytics

Data Collection

International

Panels / Communities

Software & Technology

Support Services

Syndicated Research

Business Designation

Women-Owned Business

Clear filters ( 0 )

Related Specialties

Market Simulation & Modeling

Census Data & Demographic Analysis

Price Elasticity Analysis

Compare Statistical Analysis Services

New York, New York

SOCIAL LINKS

Save to my lists

Featured expert

We’re the only B2B research company that solves the challenges of today’s insights leaders by connecting them with verified business expertise.

Why choose NewtonX

100% ID-Verified

1.1 billion reach

140 industries globally

Niche audiences

Custom recruiting

Learn more about NewtonX

Mindspeller

Track your brand in the world's largest EEG implicit brand association mind map and claim authentic frames of reference for your brand.

Why choose Mindspeller

Guaranteed Brand Equity

Neuro AI recommendations

No forced choice surveys

EEG validated

Actionable neuromarketing

Learn more about Mindspeller

Hicksville, New York

Market Probe International

We provide business-to-business and consumer research, both quantitative and qualitative throughout the US and worldwide.

Why choose Market Probe International

50+ years of experience

Reliability and Quality

Global Reach

Wide range of services

90% repeat clients

Learn more about Market Probe International

Columbus, Ohio

Spencer Research

Full-service market research supplier with a specialization in the food and beverage sector.

Why choose Spencer Research

Expert Team

Custom Solutions

Proven Quality

Reliable and Dependable

Fair Pricing

Learn more about Spencer Research

Madison, Wisconsin

Decision Point

Decision Point is your ideal research and marketing partner – innovative, adept and agile. We enable you to make confident, data-driven decisions.

Why choose Decision Point

Custom designed research

Unparalleled analytics

Insights into action

Strategic consultants

Excellent client service

Learn more about Decision Point

Kettering, Ohio

Thrive Analytics

We are a leading digital marketing research and customer engagement consulting firm.

Learn more about Thrive Analytics

Arlington, Virginia

We are a team of researchers, advisors, and communicators working together to shape the systems that shape our lives.

Why choose Fors Marsh

Usability testing session

Eye tracking experts

Social Listening Lab

In-depth interviews

Learn more about Fors Marsh

SIS International Research

SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.

Why choose SIS International Research

Global Coverage

Full Service Capabilities

B2B & Industrial Research

Healthcare Research

Strategy Consulting

Learn more about SIS International Research

Ormond Beach, Florida

CSS/datatelligence, a division of CRG Global

CSS specializes in full-service market research, including CLTs, HUTs, Mobile, Online, Eye-tracking & Qual research, both domestic & international.

Why choose CSS/datatelligence, a division of CRG Global

35+ years' experience

In-house test studios

High quality + low cost

Cutting edge innovation

Consumer research experts

Learn more about CSS/datatelligence, a division of CRG Global

Pittsburgh, Pennsylvania

CivicScience

The only real-time insights enablement platform. Easy access to real-time, reliable consumer data and in-depth intelligence.

Why choose CivicScience

Fast, Agile and Custom

Real-Time Forecasting

Highest Quality Sample

Always-on Segmentations

Real-Time Tracking

Learn more about CivicScience

Glebe, Australia

Displayr is the world’s first complete all-in-one app designed so anyone can analyze, visualize, report, and share insights.

Learn more about Displayr

Oakland, California

CatalystMR is a global panel and MR services leader with 55 mil+ consumers, B2B and healthcare professionals across 59 countries.

Learn more about CatalystMR

Chicago, Illinois

C+R Research

C+R Research, a full-service marketing insights agency, delivers great research, deep perspective, and committed client service.

Why choose C+R Research

Innovative Custom Res

Live and Online Qual

Agile Suite of Solutions

Communities and Panels

Multicultural Expertise

Learn more about C+R Research

Auckland, New Zealand

Harmoni by Infotools is a data-agnostic insight discovery tool that gives MR teams space to think and see patterns in complex data that others can’t.

Why choose Infotools

Combine data sources

Investigate data quickly

Quality insight reporting

Fantastic 24hr support

33+ years MR experience

Learn more about Infotools

Horsham, Pennsylvania

Marketing Systems Group

MSG is a major provider of innovative products, services and information solutions designed specifically for the market research community.

Why choose Marketing Systems Group

Statistical Survey Sample

Weighting & Calibration

Custom Panel Build / Mgmt

Mailing/Printing Services

Geodemographic Services

Learn more about Marketing Systems Group

Sign Up for Updates

Get the latest updates from top market research, insights, and analytics experts delivered weekly to your inbox

I agree to receive emails with insights-related content from Greenbook. I understand that I can manage my email preferences or unsubscribe at any time and that Greenbook protects my privacy under the General Data Protection Regulation.*

Your guide for all things market research and consumer insights

Create a New Listing

Manage My Listing

Find Companies

Find Focus Group Facilities

Tech Showcases

GRIT Report

Expert Channels

Get in touch

Marketing Services

Future List

Publish With Us

Privacy policy

Cookie policy

Terms of use

Copyright © 2024 New York AMA Communication Services, Inc. All rights reserved. 234 5th Avenue, 2nd Floor, New York, NY 10001 | Phone: (212) 849-2752

Top 100 Market Research Companies

• Market Research

The Best of July 2024

Looking for a top market research agency.

Market research is integral to businesses in so many ways. It builds the foundation of your plans, sets your trajectory, and helps you stay on top of the market.  Read more + Market research companies are dedicated to helping you identify opportunities in the marketplace, study your competitors, and better understand your target customers.

The Manifest rounded up the leading market research agencies to help you build a strong foundation for your business. Read through countless client ratings, company descriptions, and awards to match with the perfect partner.

List of the Best Market Research Agencies

Service Excellence

Would Recommend

• Min. Project Size "> $10,000+
• Company Size "> 10 - 49 employees
• Location "> Alexandria, VA

Bixa, founded in 2012, is a research studio that specializes in market research and marketing strategy. The two-person team operates out of Alexandria, Va. and provides services such as interviews, observational research, and surveys. They work with large to mid-sized enterprises in IT, advertising and marketing, and business services among other industries.

• Business services " >
• Consumer products & services " >
• eCommerce " >
• Financial services " >
• Medical " >
• Hospitality & leisure " >
• Information technology " >
• Non-profit " >
• Politics " >

Get connected with a company for free

Tell us about your project, and we'll match you with vetted companies that meet your requirements.

Featured provider

• Min. Project Size "> $25,000+
• Location "> San Francisco, CA

Antedote is a strategic innovation and insight consultancy in San Francisco and London, United Kingdom. Founded in 2014, they have about 8 employees that serve enterprise and midmarket clients in a wide variety of industries. Services include business consulting and market research.

Isurus Market Research and Consulting

• Company Size "> 2 - 9 employees
• Location "> Lawrence, MA

Founded in 2000, Isurus is a market research firm based in Lawrence, Mass. They work with midmarket and enterprise businesses In a variety of sectors including IT. 

• Advertising & marketing " >
• Automotive " >
• Education " >
• Manufacturing " >
• Energy & natural resources " >
• Location "> Seattle, WA

PlanBeyond is a marketing firm founded in Seattle in 2016 with no more than 10 members. They specialize in market research and marketing strategy solutions for clients ranging from small firms to large clients.

• Edison Energy
• Supply Chain, Logistics, and Transport " >

Arlington Research

• Min. Project Size "> $5,000+
• Location "> Reading, United Kingdom

Arlington Research is a full-service agency based in 2 Kingdom Street, England, and run by fewer than 10 people. Founded in 2105, they offer branding, market research, and PR services for clients that work in the industries of IT services, consumer products, and advertising.

• Company Size "> 50 - 249 employees
• Location "> Dnipro, Ukraine

Adloonix is a digital marketing agency based in Dnipro, Ukraine. Founded in 2018 with a team of nearly 60 employees, they work with clients in a variety of industries. They specialize in digital strategy, market research, SEO, PPC, and social media marketing.

• Adloonix works with clients in a variety of industries Worldwide. As a consequence our team can practice realizing the greatest results for our customers.  Here are just a few of our clients:
• Utilities " >

RemCal Insights

• Min. Project Size "> $1,000+
• Location "> New York, NY

Established in 2017, RemCal Insights is a market research company. Their small team is located in New York, New York. Their team offers market research, branding, marketing strategy, and business consulting.

• Location "> London, United Kingdom

Vision One is a market research company. They are based in London, United Kingdom; Liverpool, United Kingdom and Willenhall, United Kingdom and have a small team. The firm specializes in market research.

• Arts, entertainment & music " >

Lux Insights Inc.

• Location "> North Vancouver, Canada

Lux Insights Inc. Is a market research company. Their small team is in North Vancouver, Canada and provides market research, branding, and marketing strategy. The firm was launched in 2009.

• Government " >
• Real estate " >

Stitch Marketing Research

• Location "> San Diego, CA

Stitch Marketing Research is a market research firm based in San Diego. Founded in 2007, their team of 5 serves clients in the consumer goods and energy sectors. Services include marketing strategy and customer research.

• Disney Consumer Products

365 Consultancy

• Location "> İstanbul, Türkiye

365 Consultancy, a market research company, is based in İstanbul, Turkey. The agency offers market research and IT strategy consulting and has a small team.The agency was established in 2019.

Map and Fire

• Location "> Torrance, CA

Map & Fire is a branding company. The small Torrance, California-based team focuses on branding, digital strategy, market research, and web design. The agency was launched in 2015.

• Emory University

Orchid Black

• Location "> St. Petersburg, FL

Orchid Black (formerly Morgan Hill Partners) is a business consulting company founded in 2018. Their headquarters is in St. Petersburg, Fla., with a secondary location in New York. With less than 50 employees, they offer business consulting, marketing strategy, and market research. They serve small and midmarket businesses in the IT industry.  

• Location "> Aston Clinton, United Kingdom

2Europe is a market research and marketing strategy firm based in Aston Clinton, U.K. They were founded in 2004, and they work with businesses of all sizes from a variety of industries. 

• Telecommunications " >

Ready to Launch Research

• Location "> Burbank, CA

Ready to Launch Research is a market research company launched in 2014. Their small team is in Burbank, California. Their services include market research.

• Location "> Henderson, NV

Schaefer Digital is a marketing firm founded in 2019 in Henderson, Nev. with more than two experts. They specialize in digital strategy, social media marketing, and PPC solutions for clients in the fields of e-commerce, advertising, and more.

• Stampede Meat

Eris Strategy

• Location "> Annandale, Australia

Eris Strategy is a marketing firm founded in 2013 and based in Sydney with no more than 10 professionals. They provide market research, branding, and marketing strategy solutions to clients that work in the fields of advertising, consumer products, and financial services.

Future Market Insights

• Company Size "> 250 - 999 employees
• Location "> Valley Cottage, NY

Future Market Insights is a midsize market research and business consulting company headquartered in Valley Cottage, New York. They specialize in market research and business consulting and were launched in 2014.

• Location "> Brooklyn, NY

Adience is a marketing firm founded in Brooklyn in 2020. With no more than 10 members, they specialize in market research and marketing strategy services for clients ranging from small companies to large businesses in the fields of business services and advertising.

UX Connections

UX Connections is a design agency founded in London in 2013 with fewer than 50 experts. They specialize in UX/UI design, market research, and digital strategy solutions for clients ranging from small firms to large companies.

• Immediate Media

Craft Innovations

• Location "> Toronto, Canada

User experience company Craft Innovations was established in 2019. The firm specializes in ux/ui design, product design, market research, web design, and more and has a small team.

Emerging Strategy

• Location "> Arlington, VA

Emerging Strategy is a strategy consultant firm based in Arlington, Va. and founded in 2006. Their team of 23 employees specializes in market research, business consulting, and marketing strategy for primarily enterprise clients in the education, business services, and healthcare industries. 

• Houghton Mifflin Harcourt Learning Technology

ICR is a midsize advertising company launched in 1998. Their team offers advertising, marketing strategy, market research, and public relations. The company is based in New York, New York; San Francisco, California; Boston, Massachusetts and Los Angeles, California.

Age of Majority

• Min. Project Size "> Undisclosed
• Location "> Gloucester, MA

Launched in 2017, Age of Majority is a business consulting company. Headquartered in Toronto, Canada, their small team provides business consulting.

Go4customer

• Company Size "> 1,000 - 9,999 employees
• Location "> Noida, India

Go4Customer is a contact center outsourcing company that is based in Noida, India with other centers in Jaipur, Mumbai, Bengaluru, Chennai, Ahmedabad, and Bhopal, India, South Tiverton, UK, and Houston. Since 2004, their team of over 200 experts have been providing voice/call center services and BPO/back office services. Go4Customer works with different industries including information technology, financial services, and consumer products.

9series Inc

• Location "> Bellevue, WA

9series Inc. is a technology solutions firm based in Ahmedabad, India, focusing on US and European clients. They have more than 100 employees and have been offering web development, mobile app development, and custom software development since 2007. They specialize in small and midmarket clients in the business services, IT, and education industries.

FSi (a division of Fresh Squeezed Ideas)

• Min. Project Size "> $75,000+

Fresh Squeezed Ideas is a global research consultancy headquartered in Chicago, with an office in Toronto. Since 2006, their team of 25 has been specializing in market research, marketing strategy, and branding for clients in the consumer products and healthcare field. 

• Location "> Brandon, FL

Market research company TaskDrive is based in Walnut, California. The midsize team offers market research, conversion optimization, CRM consulting and SI, digital strategy, and more. The company was launched in 2014.

Velox Consultants

• Location "> Vadodara, India

Velox Consultants is a marketing strategy consulting and market research firm based in Vadodara, India, and founded in 2014. Their team of no more than 10 provides marketing strategy, market research, and branding solutions to clients across various industries.

• Pharmentials - Telehealth Platform
• Location "> L'viv, Ukraine

Molfar.bi is a business consulting company. They offer business consulting, market research, cybersecurity, and other IT consulting and SI and were founded in 2014. Their small team is in Dnipropetrovs'k, Ukraine.

• Gambling " >

Get connected with the right company for you

We'll do the work for you – finding and connecting you with service providers that meet your exact requirements.

Most Reviewed Market Research Company

Connect with a Market Research Company that received the most new reviews in the past 12 months.

• 1 SeoProfy 21 new reviews
• 2 CAYK Marketing Inc. 14 new reviews
• 3 Trivium Group 12 new reviews
• 4 Kryptonite Interactive 10 new reviews
• 5 The Sales Factory 8 new reviews
• 6 Acadia 8 new reviews
• 7 Virayo Marketing 8 new reviews
• 8 PlanBeyond 7 new reviews
• 9 MonogramGroup 7 new reviews
• 10 Altitude Marketing 7 new reviews

Market Research Company

• 11 Bixa 6 new reviews
• 12 Signallo 6 new reviews
• 13 Uniquesdata 6 new reviews
• 14 CANOPY Management 6 new reviews
• 15 Isurus Market Research and Consulting 5 new reviews

Related content

Conversion Optimization Companies

SEM Companies

PPC Companies

Mobile & App Marketing Companies

Digital Marketing Companies

Email Marketing Companies

SEO Companies

Event Marketing Companies

Recommended Digital Marketing Articles

Optimizing voice search in the modern digital marketing era, how to improve email deliverability, how smart digital marketing strategies elevate lead generation, 6 brand elements to include in your rebranding strategy.

Software Testing Help

Top 10 Market Research Companies [2024 Review & Comparison]

Edited by Kamila

Read this In-depth Review and Comparison of Top Market Research Companies to Select the Best Market Research Firm for your Business:

What is Market Research?

Market Research can be defined as an attempt at understanding consumer behavior. This involves gathering data systematically about people or companies – a market – and then analyzing it to better understand the needs of that group of people/companies.

This type of research can be undertaken by the company itself (i.e. in-house) or by a third-party agency specialized in market research.

Table of Contents:

Market Research Companies

Market research company types, faqs for market research firms, comparison of market research agencies, #1) nielsen, #4) gartner, #10) intage, was this helpful, recommended reading.

Advantages of conducting business market research include:

• Identify problem areas in business.
• Identify changing market trends and associated business opportunities as well as new areas for expansion.
• Understand the existing customer’s needs and comparative analysis of services offered to customers vis-à-vis competitors.
• Develop effective strategies and make well-informed decisions about the services.
• Set achievable targets for sales, business growth, and the latest product developments.

There are two types of market research: Qualitative research and Quantitative research .

• Qualitative research is focused on descriptive words and symbols. It usually involves questioning consumers about their product or service consumption experiences or observing them in a marketing setting. The data collection methods used in this case include in-depth interviews, focus groups, bulletin boards, uninterrupted observation, and ethnographic participation/observation.
• Quantitative research is the one that looks to quantify a problem which often involves statistical analysis since it requires significant attention to the measurement of market phenomena. It collects data through audits, points of purchase (purchase transactions), surveys in different modalities (online, phone, paper), and click-streams.

The two ways through which data is collected include Primary Data and Secondary Data.

• Primary data is the original data that is collected first hand by the researcher. The most common primary research tools are surveys, focus groups, in-depth interviews, and observation.
• Secondary data is the data that has already been collected and is readily available. This data is pre-existing public information, for instance , the data shared in public sources like magazines and newspapers, government statistics; commercial sources like paid industry reports; and internal sources i.e. the market data that the organization already has in-house.

The procedures that are used to analyze the data collected include (but not limited to) product testing, market segmentation, advertising testing, usability testing, key driver analysis for loyalty and satisfaction, awareness and usage research, and pricing research (using techniques such as conjoint analysis).

Below are the top 10 Market Research Companies by revenues (2018):

Upon comparing the revenues of the top 5 Companies for 2019 as well, these 5 Companies have been observed to retain the top slots with some minor changes in the rankings.

Market research companies can be large corporate companies, small business companies, or product-specific companies. These companies are usually categorized based on clients they take up rather than based on market research work they undertake.

#1) Syndicated market research firm: Such companies look at the market requirements and then prepare their reports accordingly. These research reports are for the open market rather than for specific companies.

#2) Custom market research firm: Such firms offer customized market analysis basis for the client’s needs.

#3) Specialty market research firm: A firm with a focus on one specialty falls under this category. Such firms are involved with an in-depth analysis of the client’s specific requirements, for instance , conducting market feasibility studies for a soon to be launched pilot product.

#4) Online market research firm: These firms are considered to be useful for online marketers, bloggers, and online e-commerce portals. They connect the brands/website owners with their desired users while also conducting online analysis at the same time.

This online analysis enables the website owners to land up on top in search engines, understand the gist of their brands in the online community, and thereby improvise their existing product lines. Brands, for instance, taking a cue from the ‘trends’ showcasing top websites like Twitter and Facebook.

Pro-Tip: Once the said company has decided to hire a market research firm, the following factors need to be considered before choosing the one:

• The extent of understanding of its sector by the market research firm.
• Capabilities of the market research firm – qualitative/quantitative/both.
• Timelines expected by the company vs. promised by the firm.
• A clear understanding of the company’s research objectives and methods to be used by them – focus groups vs. survey vs. secondary search.
• The company’s scale of project and affordability as a market research agency usually does not takes on projects with a budget below £3,000. So, for small-scale field research, the best option may be a freelance researcher.
• Cost calculations as a majority of market research firms charge per hour. However, researching the published material is considered easier than conducting focus groups and surveys.

Q #1) Which is the best methodology for undertaking Market Research?

Answer: Depending on the needs and objectives of the market research i.e. measuring or exploring, the company can choose between focus groups and in-depth interviews as part of a qualitative approach or online surveys as part of a quantitative approach.

Q #2) Should the research be done as in-house or get expert help?

Answer: The first question that arises once a company has decided to undertake market research is whether to conduct the study in-house or do it using a third-party help. While hiring a third-party market research firm ensures confidentiality (for surveyed customers) and expertise ait increases the overall cost allocated for a project.

The ideal solution therefore of hiring a market research firm or not boils down to the cost/benefit analysis. Once the company is aware of its research budget, which as per Philip Kotler, is 1-2 percent of company sales, it can compare the cost of hiring a marketing research firm with the cost of paying one or more of its employees to do the work.

The end objective of the study expected should also be kept in mind.

Q #3) How much does market research cost?

Answer: Costs vary greatly depending on the scope and methodology. A professional survey usually starts from £1,000 while in-house research costs not much money but time.

A 1,000 complete telephone survey will be costlier than a 100 complete online survey while 50 in-person interviews will be costlier than 10 in-depth interviews conducted over the phone. A 10-question survey targeted at 200 general consumers will be less expensive than a 40-question survey targeted at 800 B2B C-Level decision-makers.

Q #4) How much time does market research take?

Answer: Qualitative research takes comparatively lesser time for completion than a quantitative one.

An email survey is completed (~75%) usually within 24 hours of the initial invite and an online survey project can be done in ~2 weeks while focus groups (using 2 groups) and in-depth interviews typically last 4 to 5 weeks owing to the time involved in recruiting participants in addition to the fieldwork.

List Of Top Market Research Companies

Review of the top market research companies:

Nielsen, an S&P 500 company, offers measurement and data analytics services on a global scale. It claims to cover more than 90 percent of the world’s GDP and population through its services.

The services delivered include marketing and media information, analytics, and retailer and manufacturer expertise related to what and where consumers buy and what consumers read, watch, and listen to. The Company caters clients primarily from the CPG, media, and advertising industries.

Headquarters: New York, United States Founded In: 1923 Employees (2018 and 2019): 46,000

Core Services: Measurement and data analytics – Consumer Purchasing Measurement & Analytics; Media Audience Measurement & Analytics. The former includes Retail Measurement Services, Consumer Panel Measurement, and Analytical Services while the latter includes key activities of Planning, Activation, Audience Measurement, and Advertising Effectiveness.

Revenues (2018 and 2019): USD 6.5 billion

Clients: Top clients include NBC Universal/ Comcast Corporation, Nestle S.A., The Coca-Cola Company, Twenty-First Century Fox, The Procter & Gamble Company, and the Unilever Group

Website: Nielsen

IQVIA, formed through the merger of IMS Health and Quintiles, is a Human Data Science Company serving the life sciences industry. The company has been able to integrate information, analytics, domain expertise, and technology through its IQVIA CORE solution, thereby enabling its clients to tap into a deeper understanding of human behaviors, diseases, and scientific advances.

Headquarters: North Carolina and Connecticut, United States Founded In: 2016 Employees: 58,000+ (2018); 67,000 (2019)

Core Services: Research & Development Solutions, Technology & Analytics Solutions, and Contract Sales & Medical Solutions. The Technology & Analytics Solutions offerings include Technology platforms, Analytics and consulting services, and Information offerings.

Revenues (Technology & Analytics solutions): USD 4.1 billion (2018); USD 4.5 billion (2019)

Clients: The company serves other companies from the life sciences industry including pharmaceutical, consumer health, device and diagnostic, and biotechnology. Nearly all of the top 100 global biotechnology and pharmaceutical companies, measured by the revenue, are its clients.

Some of the clients identified include Noble Analytics & Consulting, Minerva Surgical, PatientPoint, Young & Ellison LLC, Providence Health and Services, Nova Biomedical, and Georgetown University.

Website: IQVIA

Kantar, a part of WPP, is a data, insights, and consulting company. The company offers its services across the entire lifecycle of sales and marketing with research solutions ranging from in-depth qualitative research expertise to the latest AI-based technology.

In April 2019, Kantar unified all its legacy brands, including Kantar Consulting, Kantar IMRB, Kantar Health, Kantar Media, Kantar Public, Kantar Millward Brown, Kantar Worldpanel, Kantar TNS, Lightspeed, all country-specific brands into Kantar. Further, WPP sold Kantar’s 60% stake to Bain Capital in Dec 2019 and hence shown as discontinued operations by the WPP group as of Dec 31, 2019.

Headquarters: London, UK Founded In: 1993 Employees (2018 and 2019): 30,000

Core Services: Research capabilities include Consumer Panels, Data Solutions, Managed Services including Survey Design & Fielding, DIY Solutions, Panels & Audiences, Virtual Reality, Eye Tracking, and Behavioral Sciences.

Revenues: USD 3.4 billion (2018); USD 3.0 billion (2019)

Clients: Kantar serves over half of the Fortune 500 companies. Some of them include Diageo, Volkswagen, Unilever, SAB Miller, PepsiCo, European Commission.

Website: Kantar

As a member of the S&P 500, the company is engaged in providing research and analysis solutions to the computer software, hardware, communications, and related information technology industries.

The company research services are offered through a subscription-based model that includes on-demand access to published research content, direct access to a network of approximately 2,300 research experts located globally, and data and benchmarks.

Headquarters: Connecticut, United States Founded In: 1979 Employees: 15,173 (2018); 16,724 (2019)

Core Services: Research, Conferences, and Consulting. Research service is offered to clients through reports, briefings, access to its research experts, proprietary tools, peer networking services, and membership programs.

Revenues (research segment): USD 3.1 billion (2018); USD 3.4 billion (2019)

Clients: Gartner serves 73% of the Global 500 companies. It serves 15,600+ distinct organizations in more than 100 countries, Coca-Cola Bottling Company United being one of them.

Website: Gartner

Ipsos is a market research company offering advertising, media, public opinion, marketing, and social research services.

Headquarters: Paris, France Founded In: 1975 Employees: 18,130

Core Services: Brand Health, Creative Excellence, Clinics & Mobility Labs, Innovation, Ipsos MMA, Ipsos UU, Market Strategy & Understanding, Social Intelligence Analytics (excl. pharma and the public sector), Observer, Customer Experience, Mystery Shopping, Market Measurement, Quality Measurement, Retail Performance, Audience Measurement, ERM, Media Development, Corporate Reputation, Public Affairs, and quantitative and qualitative research services for Pharma sector

Revenues: USD 2.1 billion (2018); USD 2.2 billion (2019)

Clients: Some of the clients include Budweiser, Clorox, Ad Council, and Zillow.

Website: Ipsos

GfK is a market research institute engaged in conducting consumer response tests, providing data as well as analysis of consumer purchasing behavior, and tracking retail sales data for consumer technology products.

It has been able to provide one of the world’s largest retail panels for technical consumer goods and user experience (UX) research and design for a large number of devices and interfaces.

As of October 2018, Ipsos acquired four global divisions of custom research business of GfK: Customer Experience; Experience Innovation; Health; and Public Affairs.

Headquarters : Nuremberg, Germany Founded In: 1934 Employees: 13,000+ Revenues: USD 1.6 billion (2018)

Website: GfK

Information Resources, Inc. (IRI) is engaged in providing big data and predictive analytics solutions to CPG, retail, OTC healthcare, and media companies. The company claims to be catering 95% of CPG, health and beauty, and retail companies in the Fortune 100 list.

Headquarters: Illinois, United States Founded In: 1979 Employees: ~5,000 Revenues: USD 1.2 billion (2018)

Website: IRI

Dynata is a provider of first-party data contributed by business professionals and consumers. The company claims to be one of the largest providers of technology-based research solutions and online panel data based on opted-in data.

The company is a result of a merger between Research Now and SSI that happened in December 2017 and was rebranded as Dynata in January 2019.

Headquarters: Texas, United States Founded In: 1999 Employees: ~5,000 Revenues: USD 0.509 billion (2018)

Website: Dynata

Westat offers research services to help clients in improving outcomes in health, social policy, education, and transportation. Westat undertakes studies on health conditions, employment, medical expenditures, science, technology, and earnings.

Headquarters: Maryland, United States Founded in: 1963 Employees: ~2,000 (only HQ) Revenues: USD 0.506 billion (2018)

Website: Westat

Intage offers marketing research services as well as marketing system solutions and consulting services based on data obtained from custom research and panel research. The company primarily serves consumer goods clients, companies from the services sector, and government agencies.

Headquarters: Tokyo, Japan Founded In: 1960 Employees: 2,829 Revenues: USD 0.489 billion (2018)

Website: Intage

Nielsen, Ipsos, and Kantar are the three top picks for a majority of research offerings globally. In retail measurement, Nielsen along with Information Resources, Inc. (IRI) are the two major players while consumer panel services and analytics services witness Nielsen, GfK, Ipsos, Kantar as the major ones.

For audio audience measurement, Nielsen, along with Kantar and GFK, are the global players while in television audience measurement, Nielsen, Kantar, GfK, and Ipsos are the major ones.

The emergence of new technologies, particularly software technologies associated with artificial intelligence and machine learning, has a significant impact on the research market. Further, the very nature of the research conducted has changed owing to the advent of other technologies such as virtual reality.

Companies like Ipsos and Nielsen have already adopted artificial intelligence and machine learning while IQVIA has adopted machine learning.

Review Process:

• Top 7 BEST Data Analytics Companies [Updated 2024 List]
• Top 8 BEST Data Storage Companies [2024 UPDATED LIST]
• 15 BEST Web Design Companies You Can Trust (2024 Ranking)
• 10+ Top LoadRunner Alternatives In 2024: Review & Comparison
• 11 Best Keyword Research Tools [2024 Review & Comparison]
• Top 10 Best EDI Software [2024 Review And Comparison]
• 10 Best Laptops For Video Editing [2024 Review & Comparison]
• Top 12 Best AI Chatbots For 2024 [Review & Comparison]

Leave a Comment Cancel reply

• Brand Reputation
• Competitive Intelligence
• Consumer Insights
• Influencers Identification
• Trend Tracking & Innovation
• Campaign Analysis
• Social Listening
• Market Intelligence
• Integrations
• Resource Center
• Covid-19 Resource Center
• Industry Reports
• Business Cases
• Digimind Academy
• Executive Team
• Digimind.org

• Insight Driven Marketing

Top 11 Must-Use Market Research Companies in 2022

What is market research & why do you need it.

Though many bemoan how 2022 (at least the first half) will be a stark continuation of the last year, it doesn’t have to be. Brands and agencies across the spectrum worry that a large section of the consumer market will be without purchasing power, and thus lead to stagnation and lost sales for many companies. And although that’s most likely true (don’t want to sugarcoat the situation, it’s not ideal), broadly speaking, marketing and insights professionals can alleviate the situation by shoring up their digital marketing campaign strategies through Market Research. But what is Market Research? Market Research, simply put, is the process by which individuals can find out vital information about a specific target audience and market through data-backed statistics and market analysis. Without market research, brands would have a much tougher time learning about the kinds of customers they need to reach out to, and how best to reach out to them.

The Benefits of Market Research

Tackling all of the challenges of 2022 for businesses trying to market to receptive consumers takes the right insights to deliver success. Remember that people across the US (though not all people) are now having to make important financial decisions that are not necessarily conducive to recreational spending. And whether your brand finds itself within an industry of necessity or not is irrelevant in 2022. So what’s great about market research then, is that it provides the quantitative edge that many companies need to avoid wasting capital on the wrong markets, and instead focus on specific audience segments, like:

• Occupation & Income Bracket
• Preferences
• Emotional Sentiments
• And much more…

In comparison to other tools, or simply forgoing the use of any sort of research, Market Research is one of the most reliable methods of information gathering, pulling from a bevy of sources that can provide a 360° picture of the who, what, where, when & why for your target demographics and market. Below we will share our top 10 most reliable market research companies, so you can rock the new year with confidence for your next big marketing campaign!

1. CBINSIGHTS

CBINSIGHTS offers users a versatile platform with which to keep abreast of all the latest statistics on tech, innovation and business, all within the confines of a generous 30-day free trial. Part insights tool for market research, and part business building software, CBINSIGHTS is noted for its unique balance of market management and social listening tools. With such a robust offering it’s no wonder that many specialists within the marketing and social media fields look towards CBINSIGHTS for tech-specific data that isn’t presented with such organizational finesse, anywhere else on the market.

For those marketing and insights professionals seeking a discerning source of information that relies on both visual and numerical stats to help brands with their marketing efforts, they’d be hard pressed to find a more unique site than CBINSIGHTS. Learn more about their efficient market research offerings here .

2. Digimind

Digimind stands out amongst the competitive crowd of social listening and market research companies with its superb user interface, accessible platform, and advanced, AI-supported software that allows marketing and insights professionals to not only follow and track conversations, trends, and content from specific key demographics, but also segment those very groups through research queries based on subject or even emotional sentiment. Having been named a Strong Performer in Forrester's 2020 industry review on social listening platforms, Digimind continues to shine as a favorite tool among marketers of any experience-level or background. It's no wonder that the likes of Audi, McDonald's, L'Oreal, Canon, Honda, Macy's, Nike, Danone, Lenovo, Roche, and more, utilize Digimind as a must-use market research service.

On top of all of that, Digimind and its partners, Hootsuite and Socialbakers , offers data-sharing integrations that allow professionals to enhance their marketing research efforts through analytical insights and seamless information transfers. Like you needed more reasons to use Digimind!

3. eMarketer

Coveted by brands and marketers within the advertising, tech, healthcare and business sectors, eMarketer shines as an example of reliable market research that always delivers useful insights on whatever your project may be. Functioning as an arm of Insider Intelligence, this research service has been noted by many as an all-encompassing portal for news, trends, and even important reporting on industries, ensuring that their impressive catalog of statistics is ever-increasing for your ever-growing marketing needs. With over 10,000 proprietary metrics on digital transformation and industry comparisons, it’s no wonder that many clients stick with eMarketer and remain loyal for years.

With coverage in all continents on the globe, eMarketer provides international market research assistance to anyone and everyone, which is something to be coveted in this international market of ours. You can learn more about eMarketer and what they can bring to the table for your next big marketing effort here .

4. GlobalData

GlobalData is an exemplary company on this list, providing a dense, and responsive market research platform that shines in ways that other companies have yet to. With databases filled to the brim with statistic-filled reports on a plethora of industries, such as consumer, insurance, resource extraction, power, retail, technology, travel and tourism, hospitality, pharmaceuticals, banking and automotives, GlobalData truly is the jack-of-all-trades tool. Trusted by many as a golden standard for data reporting and market-specific research, this company is up on par with a leading business, like Statista, in its comprehensive offerings.

With a flexible pricing structure and an impressive body of reports, there’s no question that GlobalData is one of the best companies on this list, on the market, and in the world. Research their site and learn all you can before making any concrete decisions, but know that your marketing efforts will be in good hands with the GlobalData team. Learn more here .

5. Google Public Data

Unlike the other companies on this list, Google Public Data is a branch of Google Analytics, and is thus not only free, but widely available regardless of company reference. Though, since it’s not an actual company that offers unique services related to market research, it still belongs on this list as a search engine that can root out statistics from other sites that marketers should take note of. Though not a market research company in the traditional sense, brands would be foolish not to take advantage of this overlooked service (kind of like USA.gov), and thus it belongs on this list if for no other reason that it works, and works surprisingly well.

Check it out !

Like Statista, offering both public and private reports on a myriad of industries, countries, and consumer models, Knoema is certainly one of the strongest candidates on this list, and it’d behoove any marketer to do their homework and learn more about it. Trusted by multiple marketing teams and Fortune 500 companies, Knoema is definitely an institution in and of itself when it comes to the crowded field of market research businesses. Marketed as the “time-saving data company” Knoema certainly provides easy-to-use UX and scaling to allow professionals of any level to open up a free trial and start researching a specific consumer group or industry of their choosing. What’s great about this tool is their ever-evolving database of over 3.9 billion time series that is supported by convergent machine learning, natural language processing, and integrated global date for faster results and stronger data.

Do you and your team a favor, and look into Knoema, consider their fair subscription prices/models, and understand what you’re buying when examining what you need vs what’s on offer with Knoema’s suite of services. You can start that process here for more information on their platform.

Market research services are only as good as the numbers they provide, and so in Mintel’s words, they’re pretty impressive compared to the competition. Registered clients that subscribe to Mintel’s flexible pricing model can access over 38,000+ product tracking models, 1,345 reports published annually, 548 trends tracked overall, and 1 highly experienced consulting team to help advise brands on making heads or tails with the ever-changing marketing landscape that these market research reports exist in. All that alone would be incredibly attractive to marketing and insights professionals as is, but when combined with competitive intelligence, customer engagement metrics, and a bevy of other social listening tools on top of it all, you’ve got an unbeatable tool.

Mintel also offers supplementary offerings, on top of their primary market research tool, like Mintel Academic, a learning portal for higher marketing education, Compremedia, their social intelligence platform, and Mintel Global Consumers, for 35+ global insight services for consumer learning. To see if Mintel is right for you and your team, you can learn all about them here .

Bringing things back to the free-to-use databases, Qlik is a source for helpful reports and graphics that can enlighten your team on a whole host of important insights that could very well be pertinent to your target audience in real time. Qlik organizes its statistics in a way that is curated more towards those who prefer a hybrid company of both market research and data analytics, which can be both a blessing and hindrance depending on what your needs are. Ultimately, Qlik offers an extensive network of reports that’s constantly being added to and finessed for all penny-pinchers. One noteworthy element of Qlik is their sources, which is impressively massive to say the least, thus ensuring that whatever statistics you come across during your free research on the site, you can be sure that it’s accurate and safe.

Check out Qlik’s repertoire of services here .

9. ReportLinker

ReportLinker prides itself on its AI-based network to deliver the slew of analytics and statistics that many marketing and insights professionals need to effectively engage in market research. Comprehensive, simple, and also affordable, ReportLinker has made a name for itself with companies that specialize in agribusiness, technology, media, consumer goods, heavy industry and more, and all while managing a helpful database of over 150+ million graphs and images to help illustrate most of their reports. Though not a public AND private stats company that can be approached by all facets of the general populace when it comes to market research, their dependability and impressive list of big name clients makes ReportLinker a service that shouldn’t be overlooked.

Always updating, and always improving their suite of market research options, ReportLinker is backed by a responsive team that can help all their registered subscribers in case of issues related to productivity or keyword semantics. You can learn more about their offerings and how their proprietary software can help your next project here .

10. Statista

One of the most top rated market research companies in the industry today, Statista stands as a prime example for what other market research services should strive to be. Whether its consumer goods, technology, telecommunications, retail, recreation, and everything in between, Statista has a wide range of reports and studies that can give marketers a leg up on their competition. Though some content is available to the public, the majority of their service is locked behind an affordable subscription service that is both flexible as a pricing model, but also fairly generous compared to other companies of similar size and notoriety. The greatest aspect of Statista is ultimately its approachability, with massive amounts of insights condensed into comprehensive, understandable reports that give way to intelligently displayed graphs and graphics that help even the most beginner-level account managers make sense of their respective industry.

For those seeking a top-of-the-line Market Research platform, with over 150+ companies covered in multiple languages, then you need to jump on the Statista bandwagon to jumpstart your next marketing campaign strategy. You can learn more about their services and subscription offerings here .

11. USA.gov

It doesn’t get more dependable - and most importantly, FREE - than USA.gov. This federal website on reliably collected data surrounding the United States and its populace has a reputation for being a go-to for both federal and private contractors, looking to acquire independently verifiable sources that can be the statistical standard bearer that all other data points are compared to. Whether it’s information you need on budgets, populations, U.S. Census data, or legal info, USA.gov is definitely the place to seek out first before shelling out a few thousand on some of the other market research services found on this list. Though, admittedly it has its drawbacks, like being only for information and data collected nationally, and also having fewer industry-specific reports, you could do a lot worse than USA.gov when it comes to decent, accurate statistics that are undeniably well suited for most market research efforts.

Since it’s a cost-free website, you lose nothing by going through its extensive library of reports and pages before tackling any other industry outside the United States. Check out USA.gov here and discover whether or not they can also be of service for your next marketing campaign.

Written by Micah Levin

With a background in creative writing, advertising, and psychology, Micah is a copywriter in name and a Digiminder at heart. When he's not developing content for agencies, you can find him crafting novels, cooking and running around in Brooklyn, NY.

Free Toolkit

The Digital Marketing Manager’s Playbooks

to Success with Social Media Intelligence.

Recent Posts

Description

• About Digimind
• Historical Search
• Marketplace
• Customer Stories
• Platform Status
• Digimind for Journalists
• ROI Calculator for Agencies

The Digimind Newsletter

• Book a Demo
• Send an RFP
• Legal Notices
• Data Privacy / GDPR / CCPA
• Security Policy

Connect With Us

We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. To learn more, click here . By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Service .

New to Zacks? Get started here.

Member Sign In

Don't Know Your Password?

• Zacks #1 Rank
• Zacks Industry Rank
• Zacks Sector Rank
• Equity Research

Mutual Funds

• Mutual Fund Screener
• ETF Screener
• Earnings Calendar
• Earnings Releases
• Earnings ESP
• Earnings ESP Filter
• Stock Screener
• Premium Screens
• Basic Screens
• Thematic Screens
• Research Wizard
• Personal Finance
• Money Management
• Retirement Planning
• Tax Information
• My Portfolio
• Create Portfolio
• Style Scores
• Testimonials
• Zacks.com Tutorial

Services Overview

• Zacks Ultimate
• Zacks Investor Collection
• Zacks Premium

Investor Services

• ETF Investor
• Home Run Investor
• Income Investor
• Stocks Under $10
• Value Investor
• Top 10 Stocks

Other Services

• Method for Trading
• Zacks Confidential

Trading Services

• Black Box Trader
• Counterstrike
• Headline Trader
• Insider Trader
• Large-Cap Trader
• Options Trader
• Short Sell List
• Surprise Trader
• Alternative Energy

You are being directed to ZacksTrade, a division of LBMZ Securities and licensed broker-dealer. ZacksTrade and Zacks.com are separate companies. The web link between the two companies is not a solicitation or offer to invest in a particular security or type of security. ZacksTrade does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating individual securities.

If you wish to go to ZacksTrade, click OK . If you do not, click Cancel.

Don't Miss the Latest Market News

Get daily market news and analysis from Zacks Investment Research.

WELCOME TO ZACKS.COM

Zacks' 7 strongest buys for august, 2024.

Our experts just released their predictions for 7 stocks likely to climb the highest in the next 30-90 days. Hand-picked from 220 new Strong Buys, these "best of the best" stocks are spring-loaded and ready to soar. Recent picks have climbed as much as +67.5% within 30 days.

Our experts just released their predictions for 7 stocks likely to climb the highest in the next 30-90 days. Hand-picked from 220 new Strong Buys, these "best of the best" stocks are spring-loaded and ready to soar. Today's dip gives you a chance to snag these stocks at attractive prices. Recent picks have climbed as much as +67.5% within 30 days.

No cost. No credit card. No obligation to buy anything ever. Past performance is no guarantee of future results. We respect your privacy . Zacks Ultimate Member? Click here .

Trump Trade Resurgence: ETF Areas Set to Gain (or Lose)

We have seen violent rotations in the market this week. Investors have bid up areas that might benefit from a second Trump presidency and dumped areas that may lose.

July Zacks Ultimate Strategy Session

Now available! Tune in to hear our editors cover the investment landscape from most every angle.

Big Rotation Continues; DFS Beats Big in Q2, United Mixed

Discover nearly doubled earnings expectations, while United missed on revenues and Chuy's gets a buyer.

To Cut or Not to Cut - That Is the Question

Here is a list of U.S. macro fundamentals, ones that suggest the FOMC should -- and should not -- not be cutting their policy rates.

5 Technology Stocks Poised to Beat Earnings Estimates in Q2

Here, we have picked five tech stocks which are likely to pull off positive earnings surprises in second-quarter 2024. How many of them do you already own?

Top Research Reports for Apple, Lowe's & Shopify

Today's Research Daily features new research reports on 16 major stocks, including Apple Inc. (AAPL), Lowe's Companies, Inc. (LOW) and Shopify Inc. (SHOP), as well as two micro-cap stocks MIND Technology, Inc. (MIND) and Moving iMage Technologies, Inc. (MITQ).

Stocks to Watch as Trump Picks Running Mate

Whether you're an investor who keeps it neutral regarding politics or not, being mindful of policies that may affect certain areas of the economy is still beneficial and sometimes necessary.

Dow ETF Surges on Index's Best Day This Year: 5 Top Stocks

The Dow Jones Index hit a new all-time high, notching its best one-day gain since June 2023, after reclaiming the 40,000 milestone for the first time since May.

10 Top Trading Myths Debunked

Textbooks and real-world investing are two completely different endeavors. Understanding these common trading myths will save you time, energy, and stress.

PFP 07/17: Small--Caps Soar Again, Followed By Mid-Caps And The Dow.

The market rotation trade continues. The small-caps, which were actually down for the year by -0.02% just 2 weeks ago, is now up 11.7% YTD.

More Commentary

Featured Zacks Rank Stocks

Learn to Profit from the Zacks Rank

Company Symbol Price %Chg AdvanSix 26.61 +6.23% Oportun Fin... 3.42 +6.21% Merck KGaA 171.83 +4.77% Standard Ch... 9.50 +4.63% Hanesbrands... 5.49 +3.98%

Company	Symbol	Price	%Chg
Gitlab		55.39	+9.34%
Oportun Fin...		3.42	+6.21%
Hanesbrands...		5.49	+3.98%
On Holding...		40.36	+2.96%
Calavo Grow...		24.38	+2.74%

Company	Symbol	Price	%Chg
LAVA Therap...		2.29	+8.53%
Oportun Fin...		3.42	+6.21%
Guaranty Ba...		34.50	+3.11%
Solaris Oil...		12.42	+2.05%
Ponce Finan...		9.98	+1.84%

Company	Symbol	Price	%Chg
Oportun Fin...		3.42	+6.21%
Merck KGaA		171.83	+4.77%
Hanesbrands...		5.49	+3.98%
Calavo Grow...		24.38	+2.74%
Kirin		13.46	+1.36%

Company	Symbol	Price	%Chg
AdvanSix		26.61	+6.23%
Bank Hapoal...		49.60	+5.53%
Standard Ch...		9.50	+4.63%
Guaranty Ba...		34.50	+3.11%
Makita		31.39	+3.05%

View All Zacks #1 Rank stocks

Zacks #1 Rank Top Movers 7/16

The Zacks #1 Rank List is the best place to start your stock search each morning. It's made up of the top 5% of stocks with the most potential. Each weekday, you can quickly see the Zacks #1 Rank Top Movers from Value to Growth, Momentum and Income, even VGM Score.

Go to Zacks Rank #1 Top Movers

Full Zacks #1 Rank List 8/16

You can see the full Zacks #1 Rank List or narrow it down to Zacks #1 Rank Stocks with a Value, Growth, Momentum or Income Style Score of A or B. Plus, you can see the Zacks #1 Rank Stocks with a VGM of A or B. You can also sort the list with criteria you choose, view Additions and Deletions by day, and Performance.

Go to the Zacks #1 Rank List

Zacks #1 Rank Additions

Company (Symbol)	Report
Amazon.com ( )
Snap ( )
Roblox ( )
DigitalOcean ( )
TakeTwo Interactive... ( )

Investment Ideas

3 Buy Rated Stocks to Consider After Earnings

by Shaun Pruitt

Ride Bullish Momentum with These 3 Stocks

by Derek Lewis

3 Best Earnings Growth Stocks to Invest in: NFLX, JPM, DY

Netflix "chills" ahead of earnings: time to buy the streaming giant, gigacloud (gct) up 67% ytd: should you board the train now, sterling (strl) up 47.2% ytd on infrastructural push: what's next, 4 stocks to invest in as us retail sales hold steady in june, should you buy, sell, or hold slb stock before q2 earnings, verizon (vz) stock before q2 earnings: to buy or not to buy, nice up 9% in a month: how should investors play the stock.

More Stock Commentary

Trump Trade Resurgence: ETF Areas Set to Gain or Lose

Here are some areas likely to benefit if Trump returns to the White House

Gold Hits Record High: 5 Reasons ETFs Could Rally Further

Unitedhealth rises on q2 earnings beat: etfs to gain, dow etf surges on index's best day this year: 5 top stocks.

More ETF Commentary

3 Tech Mutual Funds to Buy Amid Potential Fed Rate Cut

Invest in tech mutual funds like FSELX, KTCAX and PRSCX to benefit from potential Fed rate cuts and tech sector growth amid current economic trends.

4 Mutual Funds With NVIDIA Exposure to Add to Your Portfolio

3 eaton vance mutual funds for solid returns, rate cut hopes rise on cooling inflation: 3 funds to buy.

More Mutual Fund Commentary

Coinbase Options Trade: A Tactical Approach for Investors

A short term options trade in Coinbase Global stock

Know Your Options: Three Secrets Every Trader Should Know

Options alert: highly asymmetric trade setup in olli, how to produce weekly income from technology stocks, earnings analysis.

Q2 Earnings Season Starts Positively

Earnings outlook.

by Sheraz Mian

We are off to a good start in the Q2 earnings season, with the growth pace steadily improving, an above-average proportion of companies beating EPS estimates, and companies generally providing a reassuring outlook for the coming periods.

Q2 Earnings Growth Expected to Reach Two-Year High

Earnings headlines, elevance health's (elv) q2 earnings beat on lower benefit expense, prologis (pld) q2 ffo beat estimates, rental revenues up y/y, angiodynamics (ango) q4 earnings top estimates, gross margin down, synchrony (syf) q2 earnings beat estimates on expense management.

Get the First Calendar Made for Traders. Visit the Zacks Earnings Calendar

Reported Earnings Surprises

Symbol	Time	Expected	Reported	%Surprise
	16:25	3.06	6.06	+98.04
	16:33	-0.09	-0.02	+77.78
	07:34	0.62	0.97	+56.45
	16:16	0.11	0.16	+45.45
	16:32	1.62	2.05	+26.54

EPS Positive Surprises for Jul 17, 2024

Symbol	Time	Expected	Reported	%Surprise
	16:24	0.21	0.08	-61.90
	16:39	0.48	0.46	-4.17
	16:24	2.40	2.32	-3.33
	16:39	0.35	0.34	-2.86
	06:36	0.37	0.36	-2.70

EPS Negative Surprises for Jul 17, 2024

Upcoming Earnings ESP

Symbol	ESP	Most Accurate Estimate	Consensus Estimate
	0.35%	4.72	4.70
	4.03%	1.42	1.37
	1.51%	0.63	0.62
	0.22%	1.33	1.33

This file is used for Yahoo remarketing pixel add

Due to inactivity, you will be signed out in approximately:

You are using an outdated browser. Please upgrade your browser to improve your experience.

Trusted market research and industry insights

For your toughest business questions., media mentions, the boston globe: snow blower prices are piling up. do you need one, forbes: new jersey bag ban followed by increased use of plastic, wall street journal: new jersey plastic bag ban goes bust, smartbrief: how consumers are keeping their furry friends fed, forbes: the smallest pieces matter, market research by category, featured market research reports, on the market research blog.

Generative AI Market to Grow 43% Annually from 2024 to 2028

The $3.59 Billion Organ-on-Chip Market: Key Opportunities and Challenges

An Overview of The Insight Partners: Your Top Questions Answered

Helpful tools, research assistance, resource center.

• Technology (TMT)
• ETF & Mutual Fund
• Fundamental
• Policy & Legal
• Press Release
• In The News

Investment Research for Finance Professionals.

Featured research.

Artificial Intelligence – Expectations Looking Ahead for The Technology Sector

09 may, 2024.

Enhancing Transparency

Enitan adebonojo, cfa, cpa zach gast, cfa, 29 may 2024.

Leveling Up: Cloud Gaming – a Disruptive Force in the Video Game Industry

Shreya gheewala, 01 may 2024, why choose our investment research services, a global leader in financial intelligence solutions and insights..

CFRA delivers independent, unbiased, and actionable investment research, data, and analytics to clients worldwide with our award-winning technology so they can make smarter investment and business decisions.

Deep Expertise

Our global team features many of the most sought-after voices and thought leaders across the investment landscape with expertise spanning fundamental equity, forensic accounting, fund, public policy, legal, and technical research along with data and analytics.

Unbiased and Independent

We don’t have an asset management or investment banking arm. We don’t manage money. We don’t make trades. We don’t create products that compete with our clients. You can rest easy knowing the insights you receive from CFRA are independent.

Award-Winning Technology

Our next-gen approach to content delivery and integration offers you the ability to fully customize the method used to integrate our insights and data...enabling you to deploy flexible and cost-effective solutions across your entire enterprise quickly.

Investment Research Solutions Offered by CFRA.

High-quality research and data to enhance portfolio performance and mitigate risk..

• Fundamental Equity Research

Gain a comprehensive view of global themes, industries, and companies.

Leverage our comprehensive Fundamental Equity Research to confidently build portfolios and identify trading opportunities. Our qualitative analysis spans over 16,000 companies, while our quantitative cover extends to more than 13,000 global companies. Additionally, we manage 15 stock and ETF model portfolios, alongside 5 ESG model portfolios, with track records extending up to 24 years.

• Forensic Accounting Research

Understand implications of public company financial reporting.

Utilize our Forensic Accounting Research to generate alpha and avoid costly portfolio blowups. Our extensive coverage identifies companies with significantly poor quality reported financial results, operational metrics, and corporate governance issues, ensuring you stay ahead of potential risks.

Global ETF Data & Analytics

Data and analytics you need to navigate the etf universe..

Gain powerful insights into the global ETF universe through our ETF data and analysis . Quickly analyze flows and identify new product or investment opportunities with our specialized ETF holdings database and proprietary classification framework, featuring nearly 100 granular categories.

• Technical Research

Giving you confidence to navigate any market cycle.

Gain the confidence to navigate any market cycle with our time-tested, data-driven Technical Research based on supply and demand that measures the internal strength of the markets, sectors, industry groups, and individual issues.

Public Policy & Legal Research

Identify opportunity and risk driven by public policy..

Assess and quantify investment opportunities and risks arising from market-moving public policy and legal events that impact financial markets including legislative, regulatory, judicial, and political developments across all levels of government.

Seamless Research Integration into Your Technology Environment

Web-based platforms.

Hosted enterprise web solutions allow your users access to our insights and data through a number of platforms like MarketScope Advisor, Accounting Lens, Lowry OnDemand and FUND ynamix .

Atomized integration of CFRA content through our award-winning Research-as-a-Service (RaaS) API directly into your portals allows for creation of custom tools and applications across your enterprise.

Easily ingest CFRA content through your internal workflows, processes, and platforms through a daily data feed. Multiple file formats are supported including PDF, XML, TXT, and RIXML v2.5.

Financial Platforms

Gain access to CFRA content through partnerships and integration with various third-party financial platforms including Bloomberg, FactSet, and Refinitiv.

• Get Started
• Key Financial Terms
• ETF Data & Analytics
• ETF & Mutual Fund Research
• Public Policy & Legal Research
• Wealth Management
• Institutional Investors
• Financial Advisors
• Individual Investors
• MARKETSCOPE Advisor
• LOWRY OnDemand
• FORENSIC Research

Search our Database

Decode The Future

Decades Of Experience

An Insightful Approach

Trusted By Many

Why GlobalData?

Unique data.

We continuously collect and analyze data to create comprehensive, authoritative, and granular intelligence on a global scale.

Expert Analysis

We leverage the collective expertise of our in-house research analysts, consultants, and data scientists, as well as thousands of external industry thought-leaders.​

Innovative Solutions

We help you work smarter and faster with powerful analytics, customizable workflow tools, and advanced solutions tailored to your role.​

One Platform

We fully integrate our Unique Data, Expert Analysis, and Innovative Solutions into One Platform –offering a connected view of the world’s largest industries.

Access Free Intelligence

Experience what our intelligence has to offer with free access to highlights of our data, insights and analysis. ​

Industry Coverage​

Our unrivalled coverage gives decision-makers the confidence to decode the future of the world’s largest industries.

Click on an industry below to find out more about our capabilities.​

Audience Coverage

Our intelligence solutions are curated for users across global industries and job functions to enable you to make strategic decisions for your organization.​

Services we offer: C-Suite Market & Competitive Intelligence Innovation and R&D Strategic Planning & M&A Marketing Business Development Investment Banking Equity Research Investment Management Private Equity & Venture Capital Management Consulting Legal & Accounting Academia Government Media & Advertising

DECODED Your daily industry news round-up

• Business Strategy

The 13 Best Market Research Tools to Use [2024]

Table of contents.

For your business to succeed, customers must like what you offer. How to find out what they like? Market research tools will help you do this. In this article, you will learn about the best tools to make your market research process easier and more efficient. Let’s discover them!

Market research tools help you conduct market research or support this process. With such tools, you will quickly identify target groups and market trends and collect & analyze data from customers. This will enable you to understand what the market expects from your product or service.

Are you carrying out market research? Choose tools from here!

I tested all the tools on this list, so you don’t have to waste your time.

Here are the top 13 market research tools:

Free 14-day trial.

Brand24 is a powerful market research and media monitoring tool . It monitors the Internet in general and discovers consumer insights .

Does someone write something about your brand, product, or service? Thanks to Brand24, you immediately know about it.

It captures people’s opinions on literally everything across:

• Social media platforms like Instagram, Facebook, TikTok, X (Twitter), LinkedIn
• Forums and review sites
• News and other sites
• Newsletters
• And many others!

You get information about what customers think of you and what their expectations are.

Try the best market research tool for free!

The collected mentions of your brand, product, or service show your customers’ needs and problems.

They often express dissatisfaction, such as poor product quality, bad customer service, delivery delays, or other experiences.

Brand24 monitors the situation in real-time, so you can detect pain points, react quickly, and improve your products or services.

You should use the AI Brand Assistant , which works just like ChatGPT. You can ask the Brand Assistant about literally anything.

Let’s check it out using FedEx as an example and ask, what are the negative reviews about FedEx :

Brand Assistant summarises all the negative mentions and presents them to you in an understandable way.

Based on this, you know what your company needs to improve. You can also ask the Brand Assistant about specific recommendations:

FYI, FedEx received over 51,000 mentions in just one month , of which over 15,000 were negative !

Imagine analyzing them yourself – impossible!

Want to understand your customers’ needs quickly? Try Brand24!

What’s more, you can perform competitor analysis with this market research tool!

• Create a project to monitor keywords related to your industry to identify your real competition
• Also, use the Brand Assistant and ask, “What are the main competitors in the market (here, specify which market)? “

As you can see, FedEx’s three most significant competitors are UPS, DHL, and Amazon Logistics.

Once you know who your competitors are, set up a project in Brand24 with their names or products. This will provide information that can help you address market needs that your competitors have overlooked.

You can even compare yourself with your greatest enemies thanks to the Comparison feature:

Brand24 also helps you to identify trends in your industry!

Thanks to the Topic Analysis feature, you can quickly discover them.

This will allow you to stay in the loop and quickly adapt your offer to current consumer demands, especially as market trends emerge quickly.

You will always be one step ahead of your competitors!

Key features:

• Consumer insights
• AI Brand Assistant (smarter than ChatGPT)
• Many AI features like Topic Analysis, Sentiment Analysis, AI Insights, Metrics Analysis
• Real-time data analysis
• Interactive dashboards
• High-quality data visualization
• Delivers your market research reports

Perform competitive analysis with Brand24!

02 Startquestion

Startquestion is an online survey creation tool. It allows you to easily create different types of surveys to gather market research data!

The answers collected by Startquestion will provide reliable data from your target audience about whatever you want, whether your company is already in the market or just entering it.

It offers ready-to-use templates, including different questions (multiple-choice, open-ended, rating scales, matrices, etc.). You can customize them according to your needs.

What’s more, Startquestion is powered by AI!

If creating a market research survey sounds like a big challenge, it will prepare it for you. You just need to specify the purpose.

Downsides of this tool? It doesn’t draw conclusions from analyses.

• AI Survey Creator
• Real-time data analysis and reports
• Ready-to-use templates
• Personalized surveys, including your logo, customized colors, and fonts
• Different question types

03 SurveyMonkey

SurveyMonkey is another market research tool for creating, launching, and analyzing surveys. It is probably my favourite among survey tools.

AI broadly supports it. Thus, it offers a lot of powerful features.

However, creating surveys is super easy with SurveyMonkey:

• It offers a variety of pre-made templates that you can personalize
• You can create surveys from scratch

What’s more, surveys can be easily integrated into different systems.

SurveyMonkey is free, but only if you want to ask a maximum of 10 questions and have a small representative sample. You must pay to create complex market research surveys and use all the advanced features.

• Many AI-powered features
• Multilingual surveys
• Pre-built survey templates
• Automated integration of survey data
• Custom reports
• Easy to use

Perform consumer research to drive your business decisions!

04 Typeform

Typeform is another market research tool for creating forms and surveys.

What makes Typeform unique?

It offers excellent possibilities regarding the visual aspect of your surveys!

You can customize EVERYTHING – from logos to colors.

In addition, you can create your brand kit. This way, everyone can effortlessly build forms consistent with your branding.

When the design is nice, people are more likely to respond. Therefore, there is a high probability that you will gain more data and deeper insights.

Typeform is ideal both if your business is B2B or B2C.

It is quite an expense if you want this tool in your company.

• Visually captivating surveys
• Ready-made templates
• High level of customization & branding
• Connection with many apps

05 Make My Persona

Hubsport’s Make My Persona is one of the market research tools to create buyer personas .

This persona maker will help you better understand your customers, users, and buyers.

Unfortunately, it is specifically targeted at B2B buyer personas. So, I would not recommend it for B2C.

Why do I like Make My Persona so much?

Because it’s a free tool, but sufficient!

The whole process of creating a persona is incredibly simple. You don’t have to worry about the template’s format and design; you enter the relevant information about your persona, like name, age, education, job title, etc.

What are the disadvantages of this tool? You cannot edit the template, so staying consistent with your branding is impossible.

Also, you have a limited choice of avatars, and they may seem too childish.

• Step-by-step guidance
• Comprehensive persona details
• Export and share option

Ready to research your market?

06 UXPressia

UXPressia provides its own Online Persona Creator. This builder is very versatile; you can make any persona such as:

• Marketing persona
• B2B and B2C buyer
• Employee persona
• User persona

The creation process is really easy; it is based on AI. You only enter the input data, and the AI takes care of the rest.

UXPressia will even create a realistic avatar for you!

Moreover, working with your teammates and other people on one persona is possible! You can post text and voice notes, start discussions, or add stickers.

If you have already created personas for your business, you can compare them in the tool.

UXPressia offers many possibilities, not just creating personas. The biggest players in the market use this tool, so I would recommend something other than it as the first choice for small and medium-sized businesses.

• Rapid creation
• Detailed data like industry and custom details
• Demographic research
• Templates library
• Personas comparison
• AI-powered avatar creation

07 Google Trends

I guess we all know Google Trends. It tells how popular a given keyword is, and it’s a great starting point for market research!

It is one of the completely free market research tools.

With Google Trends, you gain valuable insights for free!

You can see how the interest in your company, products, or services changes over time and in different regions.

By analyzing search trends on Google, you can quickly identify trends and monitor consumer interest in your industry.

And you can conduct comparative keyword research!

Google Trends itself also gives you the most popular trends currently.

What I miss about this tool is the context of why a particular topic is popular.

But what to do? You can’t have everything.

• Search volume insights
• Real-time data and historical data access
• Trending searches
• Keyword research and comparison
• Geographic data

Perform market research like a PRO!

08 Answer the Public

Answer the Public is another market research tool to discover what people are asking about. How lovely!

It provides datasets not only from Google searches but also from:

It is very helpful when building marketing strategies.

The research data are presented in the form of easy-to-understand interactive visuals.

What’s cool is that you can do three searches using this tool per day for free.

Of course, more searches and advanced features are chargeable.

• Search volume
• Cost Per Click
• Search comparison
• Visual data
• Alphabetical searches
• User=friendly interface

Tableau is a business intelligence tool for data visualization.

Very handy in market research! It transforms raw data; you can visualize data from your study nicely and connect multiple sources.

It is especially useful when conducting broad market research and presenting the data to external parties.

This tool is quite expensive, so think twice before purchasing it! But no worries – you can always try it for free.

• High-quality data visualizations
• Connection to multiple sources
• Interactive and shareable dashboards

Wanna explore your target market? Try the best tool for free!

10 Census Bureau

The Census Bureau is a U.S. government agency. Its purpose is to collect data on the U.S. population and economy.

You go to their web page and have access to thousands of:

• Data tables
• Whitepapers
• And many more!

I doubt you could conduct as accurate surveys as the Census Bureau does.

It’s a free resource providing extensive data!

So use their Census data and their industry reports as much as you can!

There is a lot of useful information out there that you can use for your business.

The only downside is that the data only applies to the United States. So, if this country is not one of your target markets, you have nothing to look for there.

• Consumer data
• High-quality, detailed data
• Advanced search engine
• Sector analysis
• Regional analysis
• Reports and briefs on various topics containing valuable insights

11 Statista

Statista is a market research tool that collects worldwide data on various topics from reputable sources. It’s a data aggregator.

If you cannot find some data, you will likely find it on Statista.

Even though many of the datasets are very complex, Statista always presents neat visualizations along with the data.

It provides market, company, and consumer data.

Importantly, all of them are kept up-to-date, and if possible, there are forecasts.

Although Statista does not conduct research, it has its own experts who inspect everything and look for gaps.

The downside? Limited access. Full access only if you pay a few thousand dollars.

The pricing is so high because it is undoubtedly irreplaceable support for your research to gain consumer insights.

• Wide range of data
• Data from reliable sources
• Customizable infographics, charts, tables, and graphs
• Industry trends in reports
• Market forecasts

Try one of the market research tools entirely for free!

12 Pew Research Center

Pew Research Center is a non-profit organization that conducts market research and data analysis. It studies various topics, including social media usage, IoT, and online privacy.

This tool is one of the best market research tools for delivering data about your target audience.

While much of the Pew Research Centre’s studies focus on the U.S., it also conducts research in other countries.

It’s a free tool – it costs NOTHING to use data provided by Pew Research Centre!

• Industry trends and insights
• Public opinion polling

G2 is a platform for user reviews and software product ratings. It is beneficial for market research if you work in the software world.

You can gain reliable insights based on the experiences of actual users.

Also, you can check what customers are saying about our competitors’s products and services.

The good news is that you do not need an account to see the reviews posted there. But you do need to have one to give them.

• Verified reviews
• Rating categories
• Data updates
• Products comparison

Start using market research tools!

What are the most important features of a great market research tool?

My list of the best tools could continue forever; many excellent market research tools exist.

I’m sure you’ll also find some other yourself.

So, which tools to choose? How to initially verify that the given tool is the best?

For you to verify and choose the best one, the tool must offer the five following features:

• Real-time and reliable data: Regardless of their type, market research tools must be able to provide updated data in real-time and from reliable sources. Access to such information is necessary for effective market research.
• AI features: AI improves the functionality of market research tools. AI automates many tasks, saving you time. The more AI functions, the more easier the market research is. The tool relies heavily on AI? Better for you!
• Data visualizations: Who cares that you collect data if no one knows what it is about? Interactive visualizations present data attractively, making it easier to understand and quicker to conclude.
• Reports: The great market research tool should generate reports, but ones that can be easily customized. You should be able to add elements of your brand identity, such as a logo and specific colors. Reports are essential because they allow you to present the data to whomever you wish, so you do not have to dig into the dashboard. The reports delivered by Statista and other data sources are also significant; they show new trends in the market. It’s worth keeping track of them.
• Interactive dashboards: This is another important feature. They make reading data easier and faster, and thanks to filters, they can be easily adapted to every user’s needs.

What are the tools for market research?

As you might have noticed after reading this article, there are a lot of various market research tools.

Market research is a complex process, so tools differ in their intended use:

• Brand24 – the best for media monitoring, competitor analysis, and trend research
• Startquestion – the best for the rapid creation of surveys
• SurveyMonkey – the best for AI survey creation
• Typeform – the best for creating visually appealing surveys
• Make My Persona – the best for creating B2B personas
• UXPressia – the best for creating B2B/B2C personas
• Google Trends – the best for identifying trends
• Answer the Public – the best for search listening
• Tableau – the best for market research data visualization
• Census Bureau – the best for understanding the target audience in the U.S.
• Statista – the best for obtaining rapid global statistics on a wide range of topics
• Pew Research Center – the best for getting data on the target audience
• G2 – the best for checking what the target audience says about software products

Start using market research tools – try one of them!

What are the free market research tools?

Price should not be the main determinant of whether you will use a tool (or not). However, I know how it is in practice.

So, which of the best tools are free?

Most offer a free trial or free basic plan, and some are COMPLETELY FREE. Look at the lists below!

Free market research tools:

• Make My Persona
• Google Trends
• Census Bureau
• Pew Research Center

Market research tools that offer free plans with some limitations:

• Startquestion
• SurveyMonkey
• Answer the Public

Market research tools that offer only free trial:

Want to understand the needs of your target audience? You need to carry out market research.

It is time-consuming, so you must use the proper market research tools!

Once again, take a look at the tools tested by me; I confirm they are top of the top :

Final thoughts:

• In market research, you can mix the data you obtain and those others offer . However, remember to check carefully that the source is reliable. It is best to use data from the Census Bureau, Statista, and Pew Research Center.
• All the data should be organized and analyzed adequately so that patterns, trends, and key findings can be easily identified.
• Be aware of the scale of your market research . Free market research tools may be more than enough.
• Some market research tools may be quite expensive. However, investing in them and conducting the research yourself is sometimes more cost-effective than hiring an external company to perform the market research.

Conducting market research has never been easier – try Brand24 , one of the best market research tools! Start a 14-day free trial!

Related articles

Guide to Real-Time & AI-Powered Media Monitoring [2024]

How to Do Competitor Research in Less than 30 Minutes? 

Top 12 Competitor Analysis Tools: KFC, McDonald’s, Burger King Case Study

• Digital Marketing

The 17 Best AI Marketing Tools You Need To Try in 2024

McKinsey technology trends outlook 2024

Despite challenging overall market conditions in 2023, continuing investments in frontier technologies promise substantial future growth in enterprise adoption. Generative AI (gen AI) has been a standout trend since 2022, with the extraordinary uptick in interest and investment in this technology unlocking innovative possibilities across interconnected trends such as robotics and immersive reality. While the macroeconomic environment with elevated interest rates has affected equity capital investment and hiring, underlying indicators—including optimism, innovation, and longer-term talent needs—reflect a positive long-term trajectory in the 15 technology trends we analyzed.

What’s new in this year’s analysis

This year, we reflected the shifts in the technology landscape with two changes on the list of trends: digital trust and cybersecurity (integrating what we had previously described as Web3 and trust architectures) and the future of robotics. Robotics technologies’ synergy with AI is paving the way for groundbreaking innovations and operational shifts across the economic and workforce landscapes. We also deployed a survey to measure adoption levels across trends.

These are among the findings in the latest McKinsey Technology Trends Outlook, in which the McKinsey Technology Council  identified the most significant technology trends unfolding today. This research is intended to help executives plan ahead by developing an understanding of potential use cases, sources of value, adoption drivers, and the critical skills needed to bring these opportunities to fruition.

Our analysis examines quantitative measures of interest, innovation, investment, and talent to gauge the momentum of each trend. Recognizing the long-term nature and interdependence of these trends, we also delve into the underlying technologies, uncertainties, and questions surrounding each trend. (For more about new developments in our research, please see the sidebar “What’s new in this year’s analysis”; for more about the research itself, please see the sidebar “Research methodology.”)

New and notable

The two trends that stood out in 2023 were gen AI and electrification and renewables. Gen AI has seen a spike of almost 700 percent in Google searches from 2022 to 2023, along with a notable jump in job postings and investments. The pace of technology innovation has been remarkable. Over the course of 2023 and 2024, the size of the prompts that large language models (LLMs) can process, known as “context windows,” spiked from 100,000 to two million tokens. This is roughly the difference between adding one research paper to a model prompt and adding about 20 novels to it. And the modalities that gen AI can process have continued to increase, from text summarization and image generation to advanced capabilities in video, images, audio, and text. This has catalyzed a surge in investments and innovation aimed at advancing more powerful and efficient computing systems. The large foundation models that power generative AI, such as LLMs, are being integrated into various enterprise software tools and are also being employed for diverse purposes such as powering customer-facing chatbots, generating ad campaigns, accelerating drug discovery, and more. We expect this expansion to continue, pushing the boundaries of AI capabilities. Senior leaders’ awareness of gen AI innovation has increased interest, investment, and innovation in AI technologies, such as robotics, which is a new addition to our trends analysis this year. Advancements in AI are ushering in a new era of more capable robots, spurring greater innovation and a wider range of deployments.

Research methodology

To assess the development of each technology trend, our team collected data on five tangible measures of activity: search engine queries, news publications, patents, research publications, and investment. For each measure, we used a defined set of data sources to find occurrences of keywords associated with each of the 15 trends, screened those occurrences for valid mentions of activity, and indexed the resulting numbers of mentions on a 0–1 scoring scale that is relative to the trends studied. The innovation score combines the patents and research scores; the interest score combines the news and search scores. (While we recognize that an interest score can be inflated by deliberate efforts to stimulate news and search activity, we believe that each score fairly reflects the extent of discussion and debate about a given trend.) Investment measures the flows of funding from the capital markets into companies linked with the trend.

Data sources for the scores include the following:

• Patents. Data on patent filings are sourced from Google Patents, where the data highlight the number of granted patents.
• Research. Data on research publications are sourced from Lens.
• News. Data on news publications are sourced from Factiva.
• Searches. Data on search engine queries are sourced from Google Trends.
• Investment. Data on private-market and public-market capital raises (venture capital and corporate and strategic M&A, including joint ventures), private equity (including buyouts and private investment in public equity), and public investments (including IPOs) are sourced from PitchBook.
• Talent demand. Number of job postings is sourced from McKinsey’s proprietary Organizational Data Platform, which stores licensed, de-identified data on professional profiles and job postings. Data are drawn primarily from English-speaking countries.

In addition, we updated the selection and definition of trends from last year’s report to reflect the evolution of technology trends:

• The future of robotics trend was added since last year’s publication.
• Data sources and keywords were updated. For data on the future of space technologies investments, we used research from McKinsey’s Aerospace & Defense Practice.

Finally, we used survey data to calculate the enterprise-wide adoption scores for each trend:

• Survey scope. The survey included approximately 1,000 respondents from 50 countries.
• Geographical coverage. Survey representation was balanced across Africa, Asia, Europe, Latin America, the Middle East, and North America.
• Company size. Size categories, based on annual revenue, included small companies ($10 million to $50 million), medium-size companies ($50 million to $1 billion), and large companies (greater than $1 billion).
• Respondent profile. The survey was targeted to senior-level professionals knowledgeable in technology, who reported their perception of the extent to which their organizations were using the technologies.
• Survey method. The survey was conducted online to enhance reach and accessibility.
• Question types. The survey employed multiple-choice and open-ended questions for comprehensive insights.
• 1: Frontier innovation. This technology is still nascent, with few organizations investing in or applying it. It is largely untested and unproven in a business context.
• 2: Experimentation. Organizations are testing the functionality and viability of the technology with a small-scale prototype, typically done without a strong focus on a near-term ROI. Few companies are scaling or have fully scaled the technology.
• 3: Piloting. Organizations are implementing the technology for the first few business use cases. It may be used in pilot projects or limited deployments to test its feasibility and effectiveness.
• 4: Scaling. Organizations are in the process of scaling the deployment and adoption of the technology across the enterprise. The technology is being scaled by a significant number of companies.
• 5: Fully scaled. Organizations have fully deployed and integrated the technology across the enterprise. It has become the standard and is being used at a large scale as companies have recognized the value and benefits of the technology.

Electrification and renewables was the other trend that bucked the economic headwinds, posting the highest investment and interest scores among all the trends we evaluated. Job postings for this sector also showed a modest increase.

Although many trends faced declines in investment and hiring in 2023, the long-term outlook remains positive. This optimism is supported by the continued longer-term growth in job postings for the analyzed trends (up 8 percent from 2021 to 2023) and enterprises’ continued innovation and heightened interest in harnessing these technologies, particularly for future growth.

Future frontiers: Navigating the next wave of tech innovations

Join Lareina Yee and Roger Roberts on Tuesday, July 30, at 12:30 p.m. EDT/6:30 p.m. CET as they discuss the future of these technological trends, the factors that will fuel their growth, and strategies for investing in them through 2024 and beyond.

In 2023, technology equity investments fell by 30 to 40 percent to approximately $570 billion due to rising financing costs and a cautious near-term growth outlook, prompting investors to favor technologies with strong revenue and margin potential. This approach aligns with the strategic perspective leading companies are adopting, in which they recognize that fully adopting and scaling cutting-edge technologies is a long-term endeavor. This recognition is evident when companies diversify their investments across a portfolio of several technologies, selectively intensifying their focus on areas most likely to push technological boundaries forward. While many technologies have maintained cautious investment profiles over the past year, gen AI saw a sevenfold increase in investments, driven by substantial advancements in text, image, and video generation.

About QuantumBlack, AI by McKinsey

QuantumBlack, McKinsey’s AI arm, helps companies transform using the power of technology, technical expertise, and industry experts. With thousands of practitioners at QuantumBlack (data engineers, data scientists, product managers, designers, and software engineers) and McKinsey (industry and domain experts), we are working to solve the world’s most important AI challenges. QuantumBlack Labs is our center of technology development and client innovation, which has been driving cutting-edge advancements and developments in AI through locations across the globe.

Despite an overall downturn in private equity investment, the pace of innovation has not slowed. Innovation has accelerated in the three trends that are part of the “AI revolution” group: gen AI, applied AI, and industrializing machine learning. Gen AI creates new content from unstructured data (such as text and images), applied AI leverages machine learning models for analytical and predictive tasks, and industrializing machine learning accelerates and derisks the development of machine learning solutions. Applied AI and industrializing machine learning, boosted by the widening interest in gen AI, have seen the most significant uptick in innovation, reflected in the surge in publications and patents from 2022 to 2023. Meanwhile, electrification and renewable-energy technologies continue to capture high interest, reflected in news mentions and web searches. Their popularity is fueled by a surge in global renewable capacity, their crucial roles in global decarbonization efforts, and heightened energy security needs amid geopolitical tensions and energy crises.

The talent environment largely echoed the investment picture in tech trends in 2023. The technology sector faced significant layoffs, particularly among large technology companies, with job postings related to the tech trends we studied declining by 26 percent—a steeper drop than the 17 percent decrease in global job postings overall. The greater decline in demand for tech-trends-related talent may have been fueled by technology companies’ cost reduction efforts amid decreasing revenue growth projections. Despite this reduction, the trends with robust investment and innovation, such as gen AI, not only maintained but also increased their job postings, reflecting a strong demand for new and advanced skills. Electrification and renewables was the other trend that saw positive job growth, partially due to public sector support for infrastructure spending.

Even with the short-term vicissitudes in talent demand, our analysis of 4.3 million job postings across our 15 tech trends underscored a wide skills gap. Compared with the global average, fewer than half the number of potential candidates have the high-demand tech skills specified in job postings. Despite the year-on-year decreases for job postings in many trends from 2022 to 2023, the number of tech-related job postings in 2023 still represented an 8 percent increase from 2021, suggesting the potential for longer-term growth (Exhibit 1).

Enterprise technology adoption momentum

The trajectory of enterprise technology adoption is often described as an S-curve that traces the following pattern: technical innovation and exploration, experimenting with the technology, initial pilots in the business, scaling the impact throughout the business, and eventual fully scaled adoption (Exhibit 2). This pattern is evident in this year’s survey analysis of enterprise adoption conducted across our 15 technologies. Adoption levels vary across different industries and company sizes, as does the perceived progress toward adoption.

Image description:

A graph depicts the adoption curve of technology trends, scored from 1 to 5, where 1 represents frontier innovation, located at the bottom left corner of the curve; 2 is experimenting, located slightly above frontier innovation; 3 is piloting, which follows the upward trajectory of the curve; 4 is scaling, marked by a vertical ascent as adoption increases; and 5 is fully scaled, positioned at the top of the curve, indicating near-complete adoption.

In 2023, the trends are positioned along the adoption curve as follows: future of space technologies and quantum technologies are at the frontier innovation stage; climate technologies beyond electrification and renewables, future of bioengineering, future of mobility, future of robotics, and immersive-reality technologies are at the experimenting stage; digital trust and cybersecurity, electrification and renewables, industrializing machine learning, and next-gen software development are at the piloting stage; and advanced connectivity, applied AI, cloud and edge computing, and generative AI are at the scaling stage.

Footnote: Trend is more relevant to certain industries, resulting in lower overall adoption across industries compared with adoption within relevant industries.

Source: McKinsey technology adoption survey data

End of image description.

We see that the technologies in the S-curve’s early stages of innovation and experimenting are either on the leading edge of progress, such as quantum technologies and robotics, or are more relevant to a specific set of industries, such as bioengineering and space. Factors that could affect the adoption of these technologies include high costs, specialized applications, and balancing the breadth of technology investments against focusing on a select few that may offer substantial first-mover advantages.

As technologies gain traction and move beyond experimenting, adoption rates start accelerating, and companies invest more in piloting and scaling. We see this shift in a number of trends, such as next-generation software development and electrification. Gen AI’s rapid advancement leads among trends analyzed, about a quarter of respondents self-reporting that they are scaling its use. More mature technologies, like cloud and edge computing and advanced connectivity, continued their rapid pace of adoption, serving as enablers for the adoption of other emerging technologies as well (Exhibit 3).

A segmented bar graph shows the adoption levels of tech trends in 2023 as a percentage of respondents. The trends are divided into 5 segments, comprising 100%: fully scaled, scaling, piloting, experimenting, and not investing. The trends are arranged based on the combined percentage sum of fully scaled and scaling shares. Listed from highest to lowest, these combined percentages are as follows:

• cloud and edge computing at 48%
• advanced connectivity at 37%
• generative AI at 36%
• applied AI at 35%
• next-generation software development at 31%
• digital trust and cybersecurity at 30%
• electrification and renewables at 28%
• industrializing machine learning at 27%
• future of mobility at 21%
• climate technologies beyond electrification and renewables at 20%
• immersive-reality technologies at 19%
• future of bioengineering at 18%
• future of robotics at 18%
• quantum technologies at 15%
• future of space technologies at 15%

The process of scaling technology adoption also requires a conducive external ecosystem where user trust and readiness, business model economics, regulatory environments, and talent availability play crucial roles. Since these ecosystem factors vary by geography and industry, we see different adoption scenarios playing out. For instance, while the leading banks in Latin America are on par with their North American counterparts in deploying gen AI use cases, the adoption of robotics in manufacturing sectors varies significantly due to differing labor costs affecting the business case for automation.

As executives navigate these complexities, they should align their long-term technology adoption strategies with both their internal capacities and the external ecosystem conditions to ensure the successful integration of new technologies into their business models. Executives should monitor ecosystem conditions that can affect their prioritized use cases to make decisions about the appropriate investment levels while navigating uncertainties and budgetary constraints on the way to full adoption (see the “Adoption developments across the globe” sections within each trend or particular use cases therein that executives should monitor). Across the board, leaders who take a long-term view—building up their talent, testing and learning where impact can be found, and reimagining the businesses for the future—can potentially break out ahead of the pack.

Lareina Yee is a senior partner in McKinsey’s Bay Area office, where Michael Chui  is a McKinsey Global Institute partner, Roger Roberts  is a partner, and Mena Issler is an associate partner.

The authors wish to thank the following McKinsey colleagues for their contributions to this research: Aakanksha Srinivasan, Ahsan Saeed, Alex Arutyunyants, Alex Singla, Alex Zhang, Alizee Acket-Goemaere, An Yan, Anass Bensrhir, Andrea Del Miglio, Andreas Breiter, Ani Kelkar, Anna Massey, Anna Orthofer, Arjit Mehta, Arjita Bhan, Asaf Somekh, Begum Ortaoglu, Benjamin Braverman, Bharat Bahl, Bharath Aiyer, Bhargs Srivathsan, Brian Constantine, Brooke Stokes, Bryan Richardson, Carlo Giovine, Celine Crenshaw, Daniel Herde, Daniel Wallance, David Harvey, Delphine Zurkiya, Diego Hernandez Diaz, Douglas Merrill, Elisa Becker-Foss, Emma Parry, Eric Hazan, Erika Stanzl, Everett Santana, Giacomo Gatto, Grace W Chen, Hamza Khan, Harshit Jain, Helen Wu, Henning Soller, Ian de Bode, Jackson Pentz, Jeffrey Caso, Jesse Klempner, Jim Boehm, Joshua Katz, Julia Perry, Julian Sevillano, Justin Greis, Kersten Heineke, Kitti Lakner, Kristen Jennings, Liz Grennan, Luke Thomas, Maria Pogosyan, Mark Patel, Martin Harrysson, Martin Wrulich, Martina Gschwendtner, Massimo Mazza, Matej Macak, Matt Higginson, Matt Linderman, Matteo Cutrera, Mellen Masea, Michiel Nivard, Mike Westover, Musa Bilal, Nicolas Bellemans, Noah Furlonge-Walker, Obi Ezekoye, Paolo Spranzi, Pepe Cafferata, Robin Riedel, Ryan Brukardt, Samuel Musmanno, Santiago Comella-Dorda, Sebastian Mayer, Shakeel Kalidas, Sharmila Bhide, Stephen Xu, Tanmay Bhatnagar, Thomas Hundertmark, Tinan Goli, Tom Brennan, Tom Levin-Reid, Tony Hansen, Vinayak HV, Yaron Haviv, Yvonne Ferrier, and Zina Cole.

They also wish to thank the external members of the McKinsey Technology Council for their insights and perspectives, including Ajay Agrawal, Azeem Azhar, Ben Lorica, Benedict Evans, John Martinis, and Jordan Jacobs.

Special thanks to McKinsey Global Publishing colleagues Barr Seitz, Diane Rice, Kanika Punwani, Katie Shearer, LaShon Malone, Mary Gayen, Nayomi Chibana, Richard Johnson, Stephen Landau, and Victor Cuevas for making this interactive come alive.

Explore a career with us

Related articles.

Rewired and running ahead: Digital and AI leaders are leaving the rest behind

False friends or good ends? The CIO’s four-point guide to navigating technology trends

• Search Search Please fill out this field.
• Samsung (005390.KS)
• NVIDIA Corp. (NVDA)
• Taiwan Semiconductor Manufacturing Co. Ltd. (TSM)
• Intel Corp. (INTC)
• Broadcom Inc. (AVGO)
• Qualcomm Inc. (QCOM)
• SK Hynix (000660.KS)

8. ASML Holding NV (ASML)

9. applied materials inc. (amat).

• Advanced Micro Devices (AMD)

The Bottom Line

• Fundamental Analysis
• Sectors & Industries

10 Biggest Semiconductor Companies

Samsung, TSM, and NVDA Lead the 10 Biggest Companies List

Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle.

• Guide to Investing in Transformative Technology
• How to Use Artificial Intelligence in Your Portfolio in 2024
• Generative AI: How It Works, History, and Pros and Cons
• Semiconductors and the Impact on the Stock Market
• 10 Biggest Semiconductor Companies CURRENT ARTICLE
• What Do Investors Need to Know About 5G?
• What Is a Block in the Crypto Blockchain, and How Does It Work?
• Investing in the Blockchain Boom
• 6 Biggest Blockchain Companies
• What Are Consensus Mechanisms in Blockchain and Cryptocurrency?
• How does a block chain prevent double-spending of Bitcoins?
• The Future of Fintech
• 4 Fintech Companies Disrupting Real Estate (Z, FISV)
• Financial Innovation: Definition, Role, Categories, and Examples
• Digital Transaction Definition, How It Works, Benefits
• Dual Interface Chip Card: What it Means, How it Works
• What Is Decentralized Finance (DeFi) and How Does It Work?
• How Fintech Is Disrupting Wealth Management
• Cybersecurity: Meaning, Types of Cyber Attacks, Common Targets
• Cyberattacks and the Risk of Bank Failures
• 6 Ways Cybercrime Impacts Business
• Robotic Process Automation (RPA): Definition and Benefits
• 3 Ways Robots Affect the Economy
• Quantum Computing: Definition, How It's Used, and Example
• What Is the Internet of Things (IoT)? How It Works and Benefits

sefa ozel / Getty Images

The modern economy runs on semiconductors. The tiny electronic circuits, named for the electrical properties of the material from which they're made, are the brains for millions of devices, including space vehicles, car computers, smartphones, medical equipment, and appliances. As applications proliferate, semiconductor manufacturers continue to prosper.

These companies compete to produce smaller, cheaper, and faster chips for increasingly powerful and affordable technology products. Semiconductors can be divided into four main categories : microprocessors, memory chips, commodity integrated circuits, and complex systems on a chip (SoCs).

Key Takeaways

• The highest-revenue semiconductor companies produce a wide range of products, including microprocessors, memory chips, commodity integrated circuits, and complex systems on a chip.
• This diversity allows them to supply various sectors like consumer electronics, automotive, telecommunications, and data centers.
• The list of the top 10 semiconductor companies includes major players from the U.S., South Korea, and the Netherlands. Companies like Samsung Electronics Co. Ltd., Taiwan Semiconductor Manufacturing Company Ltd. ( TSMC ), and NVIDIA Corp. ( NVDA ) dominate the market.
• The semiconductor industry is highly competitive, with companies aiming to produce smaller, cheaper, and faster chips.

The semiconductor industry and chipmakers' stocks tend to be highly cyclical. Still, many investors view the sector as important, given its secular growth trend and significant role in developing new technology.

Below are the 10 top semiconductor companies based on their 12-month trailing (TTM) revenue. This list includes suppliers of semiconductor manufacturing equipment. Some foreign companies may report semiannually, resulting in longer lag times for their financials. All data is as of June 20, 2024 and comes from TradingView.

1. Samsung Electronics (005390.KS)

• Revenue (TTM): $202.2 billion
• Net income (TTM): $14.9 billion
• Market cap : $275.8 billion
• One-year trailing total return : 16.34%
• Exchange: Korean Exchange

A well-known name in the consumer electronics industry, Samsung (005390.KS) also manufactures business appliances and products, health and medical equipment, consumer appliances, robotics, and much more.

2. NVIDIA Corp. (NVDA)

• Revenue (TTM): $79.8 billion
• Net income (TTM): $42.6 billion
• Market cap: $3.35 trillion
• One-year trailing total return: 217.7%
• Exchange: Nasdaq

Nvidia is, by market cap, one of the most valuable companies in the world. It develops graphics processors for personal computers and enterprise servers. These graphics processing units, or GPUs, provide high-end performance sought by computer gamers and those who work with computer-aided design.

3. Taiwan Semiconductor Manufacturing Co. Ltd. (TSM)

• Revenue (TTM): $71.5 billion
• Net income (TTM): $27.7 billion
• Market cap: $932.0 billion
• One-year trailing total return: 74.8%
• Exchange: New York Stock Exchange (NYSE)

Taiwan Semiconductor is the world's largest semiconductor foundry, the industry term for contract manufacturing of semiconductors on behalf of customers. Pure-play foundries manufacture integrated circuits on behalf of clients. Many semiconductor companies outsource the manufacturing of their chips to Taiwan Semiconductor.

4. Intel Corp. (INTC)

• Revenue (TTM): $55.24 billion
• Net income (TTM): $4.07 billion
• Market cap: $130.4 billion
• One-year trailing total return: -14.61%

Intel primarily develops processors for the personal computer (PC) and enterprise server markets. Its Client Computing Group segment supplies PC processors, and its Data Center Group segment serves enterprise customers, including cloud services providers. The remainder consists of internet-of-things (IoT) products for retail, industrial, and healthcare markets; memory and storage products; autonomous driving technology; and programmable semiconductors.

The company also produces motherboard chipsets, network interface controllers, and integrated circuits.

5. Broadcom Inc. (AVGO)

• Revenue (TTM): $42.6 billion
• Net Income (TTM): $10.3 billion
• Market Cap: $839.1 billion
• One-Year Trailing Total Return: 111.8%

Broadcom supplies digital and analog semiconductors as well as software for networking, telecom, and data center markets. It provides interfaces for computers' Bluetooth connectivity, routers, switches, processors, and fiber optics.

6. Qualcomm Inc. (QCOM)

• Revenue (TTM): $36.4 billion
• Net income (TTM): $8.4 billion
• Market cap: $253.4 billion
• One-year trailing total return: 89.3%

Qualcomm is a global semiconductor and telecommunications company that designs and markets wireless communications products and services. Telecommunications companies worldwide use Qualcomm's code division multiple access technology, which has played an important role in the development of wireless communications. Its Snapdragon chipsets are found in many mobile devices.

7. SK Hynix Inc. (000660.KS)

• Revenue (TTM): $28.7 billion
• Net income (TTM): -$3.5 billion
• Market cap: $28.7 billion
• One-year trailing total return: 2.15%

One of the largest memory chipmakers in the world, Hynix chips are used by many companies to manufacture various end products that require memory. The company was founded in 1983 and is headquartered in South Korea. Almost two-thirds of its revenues are generated from the sale of dynamic random access memory and one-third from NAND flash sales.

• Revenue (TTM): $28.3 billion
• Net income (TTM): $7.7 billion
• Market cap: $418.8 billion
• One-year trailing total return: 48.3%

Based in the Netherlands, ASML is a supplier of sophisticated lithography systems used by chip manufacturers to add circuitry to silicon wafers.

• Revenue (TTM): $26.5 billion
• Net income (TTM): $7.3 billion
• Market cap: $205.2 billion
• One-year trailing total return: 79.8%

Applied Materials is a leading supplier of capital equipment used to manufacture semiconductors and LCD screens. The company's technology is used to produce high-quality silicon wafers and to deposit microscopic circuitry on their surfaces.

10. Advanced Micro Devices (AMD)

• Revenue (TTM): $22.8 billion
• Net income (TTM): $1.1 billion
• Market cap: $249.9 billion
• One-year trailing total return: 28.8%

Advanced Micro Devices (AMD) manufactures computer processing units and graphic processing units for computers, consumer electronics, automobiles, and servers. It is Intel's most direct competitor and has been battling the tech giant for market share since the 1960s.

Who Is the Largest Semiconductor Company?

That depends on the metric. The largest semiconductor company based on 12-month trailing revenue is Samsung. The largest based on market capitalization is NVIDIA.

Who Are TSMC's Top Customers?

Taiwan Semiconductor Manufacturing Co. doesn't disclose the details of its business, although U.S. laws require it to disclose customers who account for over 10% of its revenue. Two companies hit that threshold in 2023: Apple and NVIDIA.

Who Is Bigger: Intel or TSMC?

Taiwan Semiconductor Manufacturing Co. has Intel beat on revenues, net income, and market cap.

The 10 biggest semiconductor companies come from the U.S. and South Korea and are generally household names. They also rake in a lot of money. The biggest by sales, Samsung, generated $198 billion in revenue in the 12 months to Dec. 31, 2023, relatively low for the industry. Other big players include NVIDIA, one of the largest companies in the world by market cap; Taiwan Semiconductor Manufacturing Co., the world's largest semiconductor foundry; and Intel, known for its cloud computing, data center, and PCs.

Franklin Templeton. " The Foundry Quandary: Owning Semis Late in the Cycle ."

Samsung. " Fast Facts ."

Nvidia. " About Us ."

Taiwan Semiconductor Manufacturing Company. " Company Info ."

Intel. " 2023 Annual Report ."

Broadcom. " What Are You Designing Today? "

Qualcomm. " Snapdragon Mobile Platforms ."

SK Hynix. " Factsheet ."

Applied Materials. " Products & Technologies ."

AMD. " About AMD ."

• Terms of Service
• Editorial Policy
• Privacy Policy

wn0sdwk000JJ1

• Press releases

National Oil Company international M&A spend hits 20-year low

Get in touch.

• Sonia Kerr [email protected] +44 330 174 7267
• Kevin Baxter [email protected] +44 408 809922
• Vivien Lebbon [email protected] +44 330 174 7486
• Mark Thomton [email protected] +1 630 881 6885
• Hla Myat Mon [email protected] +65 8533 8860
• BIG Partnership [email protected] UK-based PR agency

But market drivers may change this scenario as Middle East NOCs look to diversify and energy security issues in China could prompt action from Asian NOCs

3 minute read

• LinkedIn LinkedIn Share on LinkedIn
• Facebook Facebook Share on Facebook
• Twitter Share on Twitter
• Email Share by email

While the mergers and acquisitions market has been recently supercharged by international oil companies (IOCs), national oil companies (NOCs) have sat on the sidelines, with international spending down significantly from highs a decade ago, according to recent analysis from Wood Mackenzie.

According to Wood Mackenzie, international M&A spend from NOCs has collapsed from over US$30 billion per year (2009 - 2013) to less than US$5 billion (2019 - 2023). The peer group's share of global spend has fallen from nearly 50% at peak to less than 5% today.

“NOCs were once big spenders in international business development, but M&A spend has slumped in recent years,” said Neivan Boroujerdi, director, corporate research at Wood Mackenzie. “However, with M&A valuations attractive and NOCs’ financial ratings at all-time highs, the drivers for NOCs to fill strategic gaps through international business development have never been stronger.

“With (some) NOCs becoming increasingly privatised, motivations for foreign expansion have moved towards those shared by IOCs in terms of portfolio competitiveness and sustainability. We could see several NOCs take advantage of international opportunities to expand, especially those from Asia and the Middle East.

“We don’t expect a return to the heady days of the early 2010s as geopolitical barriers continue to limit potential, but there has never been a better time for host governments to align corporate and country drivers and return to international business development.”

NOC international M&A spend by peer group

Middle East NOCs emerge as major players

Middle East NOCs are growing oil and gas capacity and – as a group – will be producing more in 2050 than they are today, according to Wood Mackenzie.

“Middle East NOCs are well-placed to out-last other producers, but they do have areas of relative weakness, with portfolios overwhelmingly concentrated towards either domestic oil or gas – significantly more so than other NOC peer groups,” said Boroujerdi. “As a result, several have already kick-started Internationalisation efforts in search of more diversity. We have already seen Saudi Aramco and ADNOC fast-track entry into LNG and QatarEnergy look to grow via exploration. Achieving critical mass will be the challenge but they have the ambition – and capacity – to do it.”

Asian and Chinese look to reduce import reliance

  In Asia, booming populations, expanding economies and coal-to-gas switching will see national energy demand increasingly outstrip local supply. While these countries are committed to net zero in one form or another, Wood Mackenzie forecasts an aggregate oil and gas supply shortfall of 13 billion boe per annum by 2030 – up from 9 billion today.

“Despite successful efforts at growing domestic production, homegrown resources are becoming increasingly costly and in short supply. China’s ‘import bill’ is set to rise from 83 billion boe (2000-2025) to 225 billion boe (2026-2050) in our base case,” said Boroujerdi. “Domestic yet-to-find resources and import contracts will help bridge the gap. But overseas resource capture would help hedge against an increasingly volatile environment.”

Deal pricing remains favorable

Oil and gas mega-mergers have made headlines over the last 12 months, but there's still room for NOCs to acquire.

"Outside of North America, where there's been a consolidation frenzy, the upstream M&A market is uncrowded," says Wood Mackenzie's head of upstream M&A, Greig Aitken. "There were only 200 transactions globally in 2023, that's the second fewest number of deals in the last 20 years. But there are still a number of material, high-quality opportunities available internationally.”

Continued Aitken, "Some of those US corporate transactions have looked expensive, but elsewhere deal valuations remain much more subdued, despite having moved off post-covid lows. But companies across the industry are increasingly re-focusing on oil and gas portfolios in response to a slowing energy transition. As this pivot continues, it’s ultimately going to increase competition for acquisitions and push up deal prices. On that outlook, you want to be a fast mover.” 

• Share full article

Advertisement

Supported by

U.S. Plans Up to $1.6 Billion in Funding for Packaging Computer Chips

The proposed funding, part of the CHIPS Act, is intended to stoke chip packaging, a process that helps drive progress in semiconductors but that takes place mostly in Asia.

By Don Clark

Reporting from San Francisco

The Biden administration said on Tuesday that it would direct up to $1.6 billion in funding toward developing new technology for packaging computer chips, a major thrust in U.S. efforts to stay ahead of China in creating components needed for applications like artificial intelligence.

The proposed funding, part of the money authorized under the 2022 legislation called the CHIPS Act , will help companies innovate in areas such as creating faster ways to transfer data between chips in a package and managing the heat they generate, said Laurie Locascio, an under secretary in the Commerce Department who is also the director of its National Institute of Standards and Technology.

Her announcement, at an annual industry conference in San Francisco, serves as a starting gun for companies to start applying for grants to fund research and development projects, with awards expected to total up to $150 million each.

“Our research and development efforts in advanced packaging will heavily focus on high-demand applications like high-performance computing and low-power electronics, both needed to enable leadership in A.I.,” Ms. Locascio said.

The CHIPS Act received bipartisan approval to invest $52 billion to stoke domestic chip production, with most of the money directed toward the factories that turn silicon wafers into chips . The U.S. share of that activity has dwindled to around 10 percent, much of it lost to companies in Asia. U.S. reliance on factories run by Taiwan Semiconductor Manufacturing Company, or T.S.M.C., in particular, have worried policymakers because of China’s territorial claims on Taiwan.

The dependence on foreign companies is even more stark in chip packaging. That process attaches finished chips — useless without ways to communicate with other pieces of hardware — onto a flat component called a substrate, which has electrical connectors. The combination is typically wrapped in plastic.

We are having trouble retrieving the article content.

Please enable JavaScript in your browser settings.

Thank you for your patience while we verify access. If you are in Reader mode please exit and  log into  your Times account, or  subscribe  for all of The Times.

Thank you for your patience while we verify access.

Already a subscriber?  Log in .

Want all of The Times?  Subscribe .