product description writing services

Product description writers

Use our on-demand product description writing service to order unique product copy from the same writers trusted by leading e-commerce companies..

Trusted by 8,000 clients

What are product descriptions ?

A product description is written content that explains the key features of a product and helps customers make a purchasing decision. The most effective product descriptions highlight how an item offers a solution or enhances a customer’s life, generating desire or excitement for a product.

Create a product page with an engaging product description, high-resolution images and a call to action, such as a “buy” button. This page gives customers a place to evaluate a product and make a transaction.

• Understand your target audience Before tackling your product descriptions, think about the target market for the product. Many marketers create buyer personas to more easily understand their customers’ preferences and needs. This helps you shape copy that appeals to your demographic.
• Highlight features and benefits Consider what a customer needs to know when using the product, and highlight these attributes. Where possible, consider why the feature is important and tie it to a benefit to create value. For example, instead of simply mentioning a chair is made of faux leather, note that it is easy to clean and offers a luxurious look at an affordable price. Consumers also need basic details about materials, ingredients, size, weight, compatibility, assembly details, package dimensions and delivery information. Some of this information may be clunky to incorporate in written copy and can be grouped in a bulleted list.
• Be unique Manufacturers often provide product information for retailers to use. While copying the details directly onto your website can save time, consider that other sellers are likely doing the same thing. It’s worth the effort to customize product descriptions for customers and ensure your listing stands out in the SERP.
• Incorporate SEO product keywords Using keywords in your product description helps search engines match your page to relevant queries. Perform keyword research to see the search terms your target audience is using to find products and decide which ones you want to target. You might find, for example, that it’s hard to rank for a broad search term such as “backpack,” but that there’s less competition for “backpack with laptop compartment.” Take care not to force keywords where they don’t fit naturally, and avoid stuffing keywords into the copy in an attempt to rank better. Product descriptions aren’t very long, and in most cases, you only need to place a primary keyword in the product name and once in the body. You can add a secondary keyword if it fits naturally into the copy.
• Write for users, not for Google While you need keywords to boost your search visibility, focus on the people reading the copy. Write in a way that appeals to human readers and compels them to explore the product further. Use an active voice and lively prose, and deliver information clearly and concisely. Readers should be able to scan a product description and quickly determine if the item suits their needs. In the early stages of discovery, for example, users likely won’t invest time in long, detailed descriptions or dense spec sheets, according to Baymard Institute. The ideal product description length depends on the product and how much detail customers need. For simple items like felt markers or socks, a short product description usually does the trick. Products with more features can be described in a short paragraph of copy with bullet points for clarity. For complex products, consider grouping bullet points with headers so readers can effortlessly zero in on relevant details.
• Include a meta title and description When customers are looking for a product, they scan the list of search engine results to decide which pages to visit. To attract traffic and boost click-throughs, create persuasive meta titles and descriptions for each of your product pages. This metadata doesn’t appear directly on the product page but is placed in the HTML code. Search engines pull this data to populate the information in the search results. A meta description is typically 150-160 characters long. Aim to stay within this limit so that the snippet isn’t cut off in the SERP.
• Capture the right tone Tone of voice refers to your writing style and how your message comes across. When you match the tone of a product description to your target audience, you can better connect with customers and create the feeling that you’re speaking directly to them. Many businesses use an approachable, conversational tone as if chatting with a friend, but some employ a distinctive brand voice. Depending on your target demographic, you might take a funny, irreverent, playful or formal approach in your product description writing.
• Tell a story Skilled product description writers can paint a picture of how an item fits into the reader’s life. Use the product description to help readers visualize themselves using the product and give it personality. A rocking chair isn’t just a seat — it’s a place to cuddle a newborn in the middle of the night. A fire pit brings warmth to late-night patio gatherings with friends. A new pair of hiking boots is the beginning of an outdoor adventure.
• Provide Social Proof Many online shoppers use customer reviews and ratings to help with their decision-making. Consider adding reviews to your product page to supplement information in the product descriptions and make your customers more comfortable with their purchase. Spiegel Research Center found that shoppers are 270% more likely to buy a product with five reviews compared to one with no reviews. Conversions of lower-priced products increased by 190% and higher-priced products by 380%. Even negative reviews can help by giving your site credibility. Research has found that some users disregard negative reviews if they refer to a feature that’s not important to them. In addition to placing reviews on product pages, you can use structured data to add social proof to your snippets in the SERP. This helps spotlight your product as high quality and encourages click-throughs.
• Use sensory words Product descriptions should provide basic facts, but there’s room for creativity in presenting the information. Baymard Institute’s usability test found that product descriptions can often be bland and boring, resulting in some users spending less time on a product page even if the product was suitable. Remember, digital shoppers can’t touch or hold a product before purchasing, so you have to use descriptive words to generate enthusiasm and emotion. Keep readers interested by using sensory words to help them imagine the product. Vibrant words like rich, plush, silky, sleek, smooth, velvety, crisp and bubbly can make a product seem less one-dimensional and pique a reader’s curiosity. SEO-friendly product descriptions can help lift your website in search engine results, drive traffic to your online store and motivate customers to make a purchase. Whether you’re handling product description writing in-house or complementing your team with skilled freelance writers, use these tips to help reach your business goals.

Unique product descriptions on demand

Creating exceptional product page copy that connects with your ideal buyer persona and puts the spotlight on your products by highlighting key features and adding some excitement into the mix is challenging. Harder still is doing that while maintaining your brand identity and speaking in the correct tone of voice.

Our skilled writers are experts at writing this kind of copy, and will deliver content that builds a connection and boosts conversion rates.

It’s well known now that Google will penalize your site if you are using the same product descriptions as the manufacturer. In other words, Google will not place your site on the first page of the search results if you have this duplicate content.

Use our experienced writers to easily re-write thousands of manufacturer descriptions into high-quality, unique product descriptions that Google will notice. Your website will benefit quickly from increased search traffic. Even better, this spike in traffic will last for months or even years to come.

Delivering a complete and fulfilling experience to your customer can get them talking about your store. That’s why every product counts. Look at all your products as an opportunity to build out the story of your brand. If you do this well, customers may just tell their friends – in person and on social media.

Impress shoppers with ease

Easily manage products.

Our interface is easy to use, allowing you to create and manage thousands of product descriptions. We even offer  managed services  for high volume orders.

Use multiple writers

Break your products into batches for multiple writers to speed up the process.

Quality control

Writers are trained to follow your instructions and match your existing style guide if needed.

Our talented writers are waiting for you!

Why it’s important to write strong product descriptions.

Product descriptions improve search visibility

Almost half of shoppers turn to Google when looking for a new item or product, making it essential that your website is prominent in search engine results. An SEO-friendly product description helps potential customers find the product page when entering search terms into Google.

You can improve your chances of landing at the top of search engine result pages (SERP) by using keywords in the product description. Search bots use these keywords to index the page and match the content to appropriate search queries. Use image alt-text and descriptive page URLs to further optimize the page for search engines.

Unlike customers shopping in a store, online consumers can’t physically touch or examine a product before pulling out their wallets. They rely on product pages to make up their mind about their purchases. An effective product description gives consumers the details they need to make an informed choice, leaving them with a positive impression of the product and confidence to make a purchase.

According to a product description study by Baymard Institute, users who don’t find enough product information often abandon a page or site entirely. It’s important to make product descriptions as informative as possible, as hardly any users use an online chat feature or reach out to customer service for clarification.

High-quality product descriptions – what does that mean?

Brand identity.

Our writers learn about your brand voice and style guide so your product pages are delivered on-brand and with the right tone of voice.

There's nothing worse than reading a product description that's just a wall of text. We write copy with a range of elements including bullet points, short and long descriptions, product specs, and instructions.

Strong calls to action

Good product descriptions go beyond just describing the product and ask shoppers to buy. Our copywriters will build strong calls to action into your sales copy, resulting in more conversions for you.

Highlight key features

Our writers take the time to understand each product so they can properly highlight just how great the product is. This delivers a better user experience and boosts conversion rates.

Want to learn about writing better product descriptions ?

Check out our resources for actionable copywriting tips.

FAQ's about product descriptions

Do you have product description writers in my niche.

With our large roster of professional writers, we’re confident we can match you with a writer that will understand your market and customers well.

What is the best way to get unique product descriptions?

If you want product descriptions that are going to drive conversions and help your SEO, you need to hire an experienced product description writer. Our platform makes it easy for you to hire any number of writers to craft top-notch unique product descriptions at scale. Just provide your product details, product features, and product specification when you order and a skilled writer will deliver the product copy you’ll love.

Is it ok to use product descriptions from manufacturers?

You can, but chances are multiple other sites are using the same content. That means you’ll get no SEO value from them, and you also won’t be able to add your brand’s voice to them. To write a good SEO product description that ranks and gets you sales, your best bet is to have a professional product description writer craft unique copy that speaks to your product details, includes relevant keywords, and compels your target customer to buy from you.

Do you write Amazon product descriptions?

Yes! Our writers have experience writing copy for every marketplace, including Amazon. They understand Amazon SEO and can help your products perform well. Once you’ve set up your account you can search for an Amazon product description writer that’s perfect for your brand.

How does your Shopify integration work?

You just need to the Stellar app in your Shopify store and you’ll be able to access your entire catalog in your Stellar account. Then, you can order fresh product copies for any SKUs you choose, and instantly publish them once they’re ready.

We’re also integrated with BigCommerce’s eCommerce platform.

Looking for product description writing jobs?

If you're experienced at writing product or service descriptions, apply today to access freelance writing jobs with industry-leading companies.

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Product Description Writing Services

Product descriptions that you’ll be proud to publish.

• Product description writing services from $3.40 
• 100% original, conversion optimized content
• Hire e-commerce writers with industry experience

Meet our world class product description writing services

Trust us. we know seo..

Before we made The Content Panel, our team was a successful SEO agency. We’ll professionally optimize your product descriptions to ensure you get as much organic traffic as possible.

Quality Guarantee

It’s obvious when a writer doesn’t know what they’re writing about. Let our A.I match you with a professional article writer who has real-world experience in your industry.

Bulk Discounts

Our highly affordable product description writing services start from just $3.20 / 100 words. However, make sure you ask us about our bulk discounts for larger orders. We love to do a deal.

Conversion Optimized

Our conversion optimized product descriptions will showcase your goods or services in their best light. We’ll use clear and concise CTA’s, alongside power and action words to boost sales.

Managed Services

We’re a fully managed product description writing service. Let our content managers handle the hassle of working with writers – so you can focus on the fun and creative stuff.

Real-World Experience

With over 3,000 product description writers for hire in our talent pool, we’ve probably got someone who understands your products, the benefits they provide, and the issues they solve.

Buying our product descriptions is as easy as 1,2,3.

Here’s how it works

Meet your new writing team

After you place your order, our A.I (called Panel Brain) gets to work. We have over 3,000 product description writers available for hire, and our A.I’s only job is to match you with one (or more) of them.

With your first order Panel Brain will work on the information you provide in our order form, taking into account things like the industry, writing style, tone, and the content of your brief. 

He’ll then rank all of our writers in terms of suitability based on these factors. One by one these writers will be offered your job until someone likes the look of the project and claims it. These first matches are already awesome, but over time, Panel Brain learns from your feedback. He uses this to suggest new writers for your next jobs, as well as automatically offering your future jobs to previous writers you loved too.

We’re essentially building you a product description writing dream team behind the scenes – without you even realizing it. It’s hands-free e-commerce at its finest.

Much more than just a matchmaker

We’re a managed product description writing service, but what does that mean?

Traditionally you’ve got to hire, fire, test, train, explain, track, review, edit, accept, invoice, and finally pay writers for each and every product in your store. As you probably already know, this can quickly become a full-time job, especially when you’re writing hundreds of product descriptions, and using several different writers.

However, with us, things are different. We’ll assign you a dedicated content manager who’ll be your point of contact with us. But unless you need to ask them a question, you will probably never even know that they exist, however behind the scenes they will:

• Ensure your writers meet all of their deadlines.
• Check for plagiarism & quality 
• Verify that your brief has been followed
• Handle all the other little bureaucracies of working with writers

Your perfect product description

When your content manager has finished their checks, it’s time for the fun part – reviewing your content.

You can preview your product description in your dashboard. If there are a few potential things that you feel could be improved, then you can let your writer know using our inline commenting tool. Simply highlight the sections in question, leave feedback, and hit submit. Your writer will be informed and your new version will be delivered promptly for approval (or for more edits if required).

In really rare situations, there’s just not a good fit between a writer and a brand. When this happens, let us know, and we will get a new writer, to write a new product description for you, free of charge. Your content manager will oversee the logistics of this for you and action it as a priority.

When you’re 100% happy with your content, hit accept, provide feedback, and your perfect product description will be delivered in a ready to publish .docx format. Simply rinse and repeat with your other products.

Product descriptions, done properly.

Here’s what we do.

Trust us. We Know SEO.

Before we created The Content Panel, we used to be an SEO agency. We initially created TCP to streamline the ever-growing network of freelance writers we needed to handle our clients’ content requirements.

We quickly realized the potential of the platform we had created. We pivoted to developing The Content Panel further, leaving the SEO agency world behind and focusing on this full time.

In our agency days, we competed (and succeeded) in ranking in some of the most competitive search niches in the world. Our content has not only survived Google’s various updates over the years, it has thrived in it.

Writing optimized product descriptions is one of the trickier forms of SEO. For example, seamlessly slipping traditional and long-tail keywords into short product descriptions without it feeling forced is easier said than done. However, while it’s tough, it’s far from impossible.

Our content managers have been with us since our agency days. Our stringent testing and vetting process allows them to hire product description writers that already know how to optimize to a very high level. We combine their raw talent with a little of our “secret sauce” via feedback where required – and the results speak for themselves.

Trust us. We know SEO. And our writers do too.

Experience our experienced writers

It’s tough to overstate the benefits of working with a product description writer that understands the sector that your product is in. 

Any professional writer can type up a feature list into flowery language and produce a “good enough” product description.

But why stop there? 

By hiring a product description writer that understands your industry, conversion rates can be improved dramatically. 

Your writer will know the problems that your product solves, allowing them to create an emotional connection with the reader. Perhaps more importantly, they’ll be familiar with the real-world benefits of your product’s USPs, allowing them to be “sold” to the reader more genuinely and effectively. 

With this industry knowledge, your writer will be also able to speak to your audience on their level, tailoring the language, tone, and pressure of the copy to them perfectly

They’ll gently nudge your visitors towards the “add to cart” button while making it feel like the most natural, and obvious thing in the world to do.  Kind of like we’re trying to do with you right now…

Create an account. You know you want to.

Captivating content that converts

Getting organic traffic to your store via SEO is half the battle, but if your visitors usually leave without becoming customers, then you’re doing something wrong. 

The product descriptions we write are optimized for Google, but they’re also optimized for conversions at the same time. It’s admittedly a tricky tightrope to walk, as the two styles of writing aren’t always compatible, but our writers manage to do it.

We will carefully craft benefit-driven product descriptions that naturally remind your visitors of the issues they are facing – and more importantly, how your product solves them. 

They’ll use power words seamlessly to form emotional connections with your visitors to talk to them on their level. 

They’ll use action words to entice them towards checking out without it feeling forced, fake, or pressured. And they’ll custom craft beautifully worded CTAs that are almost irresistible to refuse.

We know that these claims sound like a lot of meaningless marketing buzzwords. 

But trust us. 

Our content converts.

On brand e-commerce content

From the average consumer’s point of view, product descriptions are “supposed” to be written in house. No one knows your products, and your industry better than you. You’re the experts after all.

However, in the real world, this kind of work is outsourced to product description writing services like ours. 

Where multiple writers will create content for hundreds, or even thousands of products on your site. However, this can sometimes make the content feel disjointed with different writing styles from different writers.

By working with a central service like ours, you can avoid this issue. All of our writers are instructed to review the tone of writing and style of your store’s existing content before starting work on your product descriptions. They’ll also work with any style guides you may have for us (this is optional).

Regardless of how many writers you need from us, all of your product descriptions will have a consistent tone of voice.

No one will know they weren’t written by your in house team.

(Except us)

Product descriptions that work as hard as you do.

Meet our perfect product description writers., here’s how we recruit our talent.

With over 3,000 product description writers for hire, we’re sure to have someone who can write captivating content that converts about almost any industry – including yours. We’re constantly hiring new writers from a wide range of professional backgrounds – from truck drivers to teachers and everything in between.

The vast majority of people who apply to write for us, are rejected. To keep our quality consistently high, we have one of the longest and most comprehensive application processes in the industry.

Each writer will have to go through 9 individual tests before they are accepted. We’re checking everything from their grammar skills and their understanding of plagiarism to their portfolios and their references.

After the initial application process, we ask applicants who have passed our initial checks to complete a writing test. Our editors are eagle-eyed and are looking for perfect punctuation, great grammar, and generally wonderful wordsmithery.

The handful of writers that pass are then put on a probationary period where we review all of their work manually. After a certain amount of time (that we keep secret) this probation ends – but we still periodically conduct quality checks on them from time to time.

This strict process is part of the reason that our content is consistently rated as being some of the best in the business. We do this for every single writer on our platform, so you don’t have to.

We’ll handle the hassle of working with writers.

Leaving you to focus on the creative fun stuff., perfect product descriptions, every time.

The overwhelming majority of our writers have their work accepted on the first draft. They’re some of the best in the business, and it shows with their work. 

However we know that from time to time, there’s room for improvement – after all, it’s only a first draft. 

We embrace the reality of revisions, and as such, we include an unlimited number of edits as standard with all of our services.

We’ve even developed a tool to make the process as efficient and as streamlined as possible. Simply highlight the section of your content in question, add a comment, and then move on to the next section you’d like changed. 

Hit submit, and you’re done.

Your content manager will oversee the amendment process from start to finish, so all you need to do after requesting changes is sit back, relax, and wait for your feedback to be actioned.

It sounds simple, but when you’re working with lots of product descriptions being written at the same time – it’s a simplicity that you’re going to appreciate.

Only pay for the content you love. Guaranteed.

We understand that writing is ultimately a creative process, and as is the case in all things creative – differences can arise. 

We do our best to match you with your perfect product description writer, and 99.9% of the time we succeed, but sometimes, there’s just not a good fit.

These situations are incredibly rare, but if you’re not happy with the product description your writer has written for you, then you can reject the content from your dashboard.

Panel Brain will find a new writer for you (or give the job to another writer you like) and they will write a new product description for you (from scratch), free of charge. The writer who created the original product description will not be able to write for you again.

Your content manager will be alerted when this happens, and they will oversee the entire process, ensuring the rewritten product description is actioned as a priority to minimize disruption.

Again, we want to stress that this is a very, very rare situation. 

But it does happen occasionally, and if it does. We’ve got you covered.

Plagiarism free product descriptions

For many e-commerce stores, a large factor in the decision to use a product description writing service like ours is to avoid duplicate content and the penalties it brings. As such, our clients rightly expect that every single sentence in the content they receive from us is original.

We understand this, and we take plagiarism very seriously. 

Our writers are all professionals, so real instances of attempted plagiarism on our platform are incredibly rare. We make it clear that we check everything our writers submit, and we give no second chances – we instantly ban anyone attempting to sneak copied content past us.

We have several automated plagiarism checks in place to ensure that nothing has been copied from anywhere else – in part or in whole.

With product descriptions, these automated checks can sometimes bring up false positives (due to things like brand names, and trademarked product names). Your content manager will be alerted to any potential plagiarism, and review the potential matches on your behalf. 

If anything is copied, we will know about it (and deal with it) before it ever reaches you.

Scalable product description writing services

We work with e-commerce stores of all sizes, from the smallest stores to the biggest enterprises and everything in between.

Instead of spending your time recruiting, training, testing, vetting, and onboarding several writers to create your product descriptions – let our A.I handle it for you instead. 

Like all good things, starting slow is the way to go. Panel Brain will use the feedback from your first orders to find other writers in our talent pool who have the experience, tone, and style that matches your feedback. 

Once we’ve got a few orders completed, our bulk order form allows you to scale seamlessly, and instantly. You can upload hundreds of products in a single order.

However, while our A.I is great, for the very largest projects, sometimes a human touch is required.

At your request, our content managers will work with your specifications (and Panel Brain’s recommendations) to custom create a team of writers for you who will be given exclusive access to your jobs.

It’s a great way to quickly scale from day one, going from 0-100 instantly.

Want to see what we can do?

Frequently asked questions.

Ask us anything.

Why can’t I use the manufacturer’s product descriptions?

Because Google despises duplicate content, and they can heavily penalize sites that use it extensively. With copied content, your products almost certainly won’t be on the first page of their search results (or included in their index at all).

Additionally, your store will have no consistency in terms of brand voice. It will feel like a hodgepodge of copy-pasted product descriptions being forced together into a single site (because that’s what it is).

Do you write Shopify product descriptions?

Yes, we’ve written thousands of product descriptions for Shopify stores over the years. There’s not a lot of difference between writing Shopify product descriptions and writing for self-hosted e-commerce stores in all honesty.

How much do your product description writing services cost?

We have three quality levels of writing available. Our standard writers are our most affordable option at $3.40 per 100 words – and they’re already superstars.

We have even high-quality content available at higher prices. We love to do a deal, especially with large bulk orders or enterprise clients. Get in touch to learn about our discounts.

You can play around with our pricing calculator here.

Do you write Amazon product descriptions?

Yes, we do. We understand how to optimize Amazon product descriptions for conversions, and we’re very familiar with essential Amazon SEO principles to ensure your products are listed high in their results.

Are you sure you have product description writers in my industry?

We cannot guarantee this 100%. We’ve had some pretty unique requests in the past that have made us caution the use of “any industry” in our marketing materials. Businesses such as “Goat Rentals” and “Professional Potty Trainers” (which are both real-world examples of requests we’ve had) might not get writers with experience in their industry, but they’ll still get great content.

That being said, discounting the super unusual, we’re pretty confident our product description writing services will be able to find writers with experience in your industry. If you’re unsure, reach out to us and we’ll let you know. But 99 times out of 100, the answer is yes, we can.

How do I tell your writers about our products?

We’ve created an interactive order form that will ensure we get all of the information we need from you about your product to write captivating copy that converts.

At a minimum, we’re going to need to know the feature list and the USPs of the product. If you have a manufacturer’s product description (or a link to a competitor selling the product) that’s usually more than enough.

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Product Description Writing Service – How to Get Product Descriptions that Sell

Find experienced product description writers who can help take your e-commerce sales to the next level.

Register for free

If you have an e-commerce website, you may think your checkout function is its most important part. Just as significant, however, are the product descriptions you publish. What you say about your products, specifically the keywords you use to describe them, can be a make-or-break proposition for customers who primarily buy their products online. Textbroker is set up to allow clients like you to get the content you need at reasonable prices . Whether you’re a small business owner, content manager, marketing manager or any other professional who regularly deals with product descriptions, you don’t have to struggle to get the work done and published online.

Why Are Product Descriptions Important?

Pictures may be worth a thousand words, but they can’t always describe what products do and the solutions they offer. Great product descriptions enhance your customer experience by listing the details needed to make an informed buying decision and help your item stand out from those sold by your competitors. The primary goal of a well-written description is to boost sales , but it will also attract more leads and customers while increasing your SEO rankings and organic traffic, leading to greater product visibility.

Product descriptions should sell items , not just tell potential customers about them. Poorly written e-commerce product descriptions can drive customers away from your website instead of getting them to put the item in their cart. In addition to being well-written, different types of descriptions might be required for different platforms . This is why it’s essential to find a product description writer who knows the differences. At Textbroker, our e-commerce content writers frequently write the following types of descriptions:

• Online stores – accurate descriptions to drive traffic to your website and increase your visibility
• Amazon products – no-nonsense descriptions that detail key product uses and attributes, often in great detail with multiple sections
• eBay products – descriptions that help bargain hunters find the right item to fit their needs
• Etsy products – descriptions to aid customers looking for unique clothing and gift items
• Shopify products – descriptions that help create and identify your brand
• Dropshipping products – descriptions that will convince customers why they should buy third-party goods from you

Get started today by registering with us!

The Elements of a Great Product Description

All comprehensive product descriptions that sell your items to the right customers have several elements in common. Before writing begins, have your marketing department develop one or more target audiences and one or more personas within each audience . By doing so, you can more easily find the right structure for your descriptions.

Other important elements needed to craft winning descriptions include the following:

• Features and benefits – Knowing buyer personas will dictate which features and benefits your description requires. Communicate what your customer needs to know about the product and how it can help them so you can make the sale.
• Branding – Your brand should have a certain tone. Descriptions for clothing will sound and read differently than those for computer products, but overall, readers should be able to recognize your brand’s content.
• Scannability – Use subheadings, bold text, bullet points and the like to make your descriptions scannable so customers can easily find the information they want.
• SEO – Perform keyword research and place words and phrases strategically so Google and other search engines will find your page. Remember not to overstuff the description, however.
• High-quality images and videos – Video and other visuals not only boost your SERP rankings, but they can also give your customers valuable information on how to use your product in a digestible and engaging way.
• Mobile-friendliness – Optimizing your e-commerce website for mobile shoppers is a necessity. Pixel Union noted that 40% of online shoppers use their mobile devices to conduct research prior to making a purchase.

Why You Need Product Description Writing Services

Time is of the essence in virtually every business venture, and quite frankly, most business people don’t have enough time . Several factors contribute to not having enough hours in the day to get everything done. If you are a small business owner, you wear many hats. You may have the ability to write business correspondence well, but you’re completely lost when it comes to describing products. If you manage a small staff, you may not have the resources to hire specialists, so either you or one of your staff attempts to do the writing work. The lack of time can also lead to poorly written content. Yet other businesses may have to produce too much writing in a short amount of time to accomplish the job on their own. All of these scenarios point to reasons why you owe it to yourself to find the best affordable product description writer.

Once you have found the online product description writer, or writers, that will fit your needs, you can concentrate on the tasks you do best, namely performing research, development and running your company. Successful product description writing will require you to do so anyway as you’re bound to get increased traffic and sales , which, in turn, leads to a bigger and more successful operation .

Find your ideal product description writer today!

Where to Find Product Description Writers

Once you have decided to outsource writing your product descriptions , you have countless places to find a writer. You can work directly with freelancers , finding them on job boards or even social media. This method gives you the vantage of not having to pay an intermediary for the work done. The disadvantage is that using only one freelancer can be impractical if you need a lot of descriptions. At the same time, you’ll get the same writing style over and over again.

Contracting with an agency to write online product descriptions is another possibility. This will give you secure processing with guaranteed quality, but you may also have to pay high fees that often include products and services you don’t necessarily need.

Platforms like Textbroker are popular as well. On these websites, you can generally find quality work from writers with a wide range of specialties, all at a great price to fit your budget. This alternative is scalable as you won’t have to deal with long-term contracts. Plus, it can be a time-saver, especially when you need to get a lot of work written quickly.

Another alternative is using a product description generator . Instead of having a live person do the work for you, all you need to do is plug in a few keywords, and a machine produces the content. Product descriptions are formulaic, which is why machines are up to the task. While machines can generate content quickly and cheaply, they have disadvantages like awkward phrasing, grammatical errors or even inaccurate information that may result in your site bring penalized by Google for using machine-generated content.

Why Work With Textbroker?

Textbroker offers various advantages that you won’t find from other content platforms. Our services don’t involve long-term contracts , so you can easily scale your participation. Place as many or as few orders as you want at any length. Pay only for the number of words your chosen online store product description writer produces . You’ll never encounter fixed costs or extensive paperwork.

Textbroker’s selection of product description copywriters is diverse, too, allowing you to find many who are knowledgeable in a variety of business areas. Filter writers by skills, knowledge, quality level and other requirements.

Obtain product descriptions in 36 languages and even get your existing content translated into the language of your choice . Best of all, we perform a duplicate content check on all work generated, so you’ll always get fresh, original content that all online search engines will love.

Product Description FAQ

What should a product description include?

Every product description should have several essential elements . These include the official brand and product name, features, benefits and how to use the product in question . Depending on the length of the description, your preferences and audience, you may also want to include technical specifications, shipping details, reviews, calls to action and other pertinent information . Include photos and videos on how to use the product to garner additional interest.  

How long should a product description be?

You’ll find no set length for product descriptions . How long yours runs depends on several factors such as your industry, the number of keywords and phrases as well as the complexity of your product. Technical items, such as computer components, will need more explanation than a dress or another piece of clothing, for example.  

How do I optimize product descriptions for SEO?

Optimizing your descriptions for SEO requires the inclusion of relevant keywords , which often list the product’s most important benefits and features. You’ll also want to structure the description with easily scannable elements like subheadings, bullet points, checklists, enumerations, highlighted key facts and so on. You should also ensure that your webpages are mobile-friendly and have an optimized URL, H1 and meta description.  

How much does it cost to hire a product description writer?

Probably the least expensive option is using AI content generators . Many of these sources are available free on the internet, but they have major drawbacks. The content you receive will often seem awkward and stilted and may even have incorrect grammar, so you might spend time rewriting the end product.

Working directly with freelancers can cut out the middleman cost , yet at the same time, you may not get the quality of work you desire or even get the work at all. Contracting agencies will put a premium on top of the freelancer’s cost, but you might also have to pay for other services that you don’t necessarily need. The price you pay for freelancers, no matter where you go, will depend on the writer’s quality, experience and specialization. Expect niche products to command writers with high prices.

Platforms like Textbroker will give you the best value for the money as you can select writers based on specialty, experience, level of quality and more to guarantee that you get the results you’re expecting. You never have to pay for work that doesn’t meet your standards.

With such guarantees, you can find an effective solution for writing product descriptions at Textbroker.

Buy SEO product descriptions now

Managed-Service

Textbroker offers an extended level of service with the Managed Service option. Managed Service gives you additional support and a personal account manager when you want us to manage your projects for you. Find out more here.

Self-Service

Do you need up-to-date content? Then manage your project through Textbroker’s Self-Service. You choose the quality level, price, and author for your content.

Thousands of authors from across the U.S. earn money with Textbroker, the leading provider of unique, custom content. Become a Textbroker author now and access thousands of projects to choose from.

Product descriptions are pieces of content that explain what a product is and present its benefits. These descriptions must tell the complete story of the product, something we are experts at here at Topcontent.

When you go into a shop with a product in mind, you do everything you can to make sure it’s what you expect to buy. You might pick it up, look at it from different angles, inspect it closely. When you’re running an online business selling products (or indeed non-tangible services) that customers can’t just pick up and look at, it’s so important to have accurate and engaging descriptions of your products on your website so that your customers can easily find out what you do and what you can offer them.

But product descriptions need to do more than just explain what the product does. The words you use are important; they need to create a narrative that frames your product as the only thing that will solve your clients’ problems. Our expert product description writers can help with that – they can create bespoke product descriptions just for you, focusing on selling and SEO-optimized content.

Sign up and order product descriptions

Our product description writing service can boost your conversion rates

As well as letting your clients know what your business does, great product description copywriting is also fundamental if you want your website to rank well in search results and catch your target audience’s attention right from the start. Our product description writers will help you get high-quality SEO product descriptions direct to your e-commerce platform, helping you improve your product information, gain more customers and improve your conversion rates.

Why not just do it yourself?

You’re a business owner; your time is valuable. It takes up that precious time to write product descriptions, and since the content on your site is so crucial – especially the product descriptions -, rushing them would be the worst thing you could do. Why not let someone else take that burden off your hands? Our experts have the experience and know-how to create effective product description copy that will help increase both your conversion rate and your sales.

Of course, you could just hire a freelancer yourself to help you create your product descriptions, but finding a good one takes time, and then there’s the hassle of checking whether or not they actually have the skills you need… whereas if you decide to let us help with your product copy, we’ll handle all the tricky parts so that everything runs as smoothly as possible for you.

Product descriptions

Once we start working with you, your website copy is our first priority. Our team of expert writers will take on board all your project specifications to make sure that all your needs are met and that your every product gets a description that will showcase it fully, describing all the product specs and features in engaging language. In addition to this, we use best SEO practices to provide SEO-specific content in our product description writing services. This again improves your search engine rankings, ensures your content is seen by your target audience, and helps turn that customer passing by into one who will come back time and time again.

What our product description writing services offer you

Product description writing in 20+ languages.

We have a huge team of expert product description writers and proofreaders, who are available to create high-quality content for you in  more than 20 languages . Each one is a native speaker in their written language.

When you make your product description order, all you need to do is let us know which language you’d like us to use for your content. Regardless of the language you decide on, your product descriptions will be written in a way that preserves the main meaning of your content, ensuring that your customers receive the same message.

If you need a little more than product description writing, our writers can also help you out with other areas of your site too. We can help you establish a brand identity and create one-of-a-kind content for your e-commerce platform. Additionally, the content that we create – product descriptions included – goes through various levels of quality checking for grammar, flow and facts, meaning you get exactly what you want every single time.

Rank higher on search engine results

Want to stand out from the rest of your industry? We can help you with that too. Our top-notch product description writing service will also help your business to rank more highly on search engines. This means your products will appear nearer the top of the organic results, so your customers will see you before they see your competitors. This will also expose your brand to a larger audience of potential clients. Our SEO-optimized product descriptions are designed to shine on the search engine results page marketplace, helping you sell more and to more people.

What topics can your product description writers cover?

We have a team of thousands of quality product description writers and proofreaders who have experience writing about a wide range of niches, so whatever your product and industry is, we can handle it. Our copywriting professionals will carry out research on your brand before creating content that not only fits your industry but also showcases your brand identity, as well as including clear call-to-actions for maximum conversions. Additionally, both writers and proofreaders understand the relevant terminology and will utilise, and check, other industry keywords to ensure top SEO descriptions.

What makes Topcontent a great product description copywriting service?

Thousands of experienced eCommerce writers

If you choose to order your product description content with us, you can rest assured that you will only receive the very best content. We work with thousands of experienced eCommerce writers, all experts in their chosen areas. This means that we can ensure high-quality and engaging content.

Years of experience writing product descriptions that sell

We have many years of experience in meeting our clients’ needs when it comes to creating product descriptions and other eCommerce content. No matter what product you need a description for, we are more than able to cater to your requirements. We are able to create exciting descriptions that pique your customers’ interest, provide targeted descriptions and encourage your clients to return to your product pages time and time again.

Guaranteed SEO-friendly content to help you improve your online presence

To help you achieve those all-important repeat visits, we are able to provide you with top quality SEO content within your product descriptions. SEO is important, as it helps you to rank higher in searches. This only happens when the content is excellent – good content ranks higher and will help you to become more visible to a wider audience when they search for keywords relating to your products.

Thousands of happy clients

But don’t just take our word for it. We have thousands of happy clients, thanks to our high standards of quality control. The result? We make sure that each description not only meets your needs, but is also tailored to your specific requirements as well as being completely unique from anything else found online. We strive to always meet your requirements and any SEO specifications you may have.

Will it be obvious that I’m using a product description writing service?

Did you know that having duplicate content on your e-commerce site can actually push you down the search engine results? For this reason, using manufacturer descriptions, for example, is not recommended. At Topcontent, we guarantee originality. Every piece of copy our writers create is put through a plagiarism checker called Copyscape, meaning that nothing we write for your site will be found anywhere else on the internet. There is no way for your clients to know that your product descriptions were written by anyone but you.

Say goodbye to manual product text publication

When the time comes to actually order your product descriptions, you’ll find the process couldn’t be easier. We have various state-of-the-art content ordering options for you to choose from, and you’ll have access to a Key Account Manager who will assist you with the ordering process. And don’t worry about delivery either, because once your order is ready, all your finished content will be sent automatically to your CMS. The only thing you need to do is select one of the different options we have in place for  automated publishing,  order the product descriptions for your website and let us do the rest. Simple!

Ready to give us a try?

If you’d like to see what our product description writing services can do for you and your business, the next step is to  take a look at our prices . Don’t leave your content to chance – let us help create quality product descriptions for your company so that you can enjoy the peace of mind created by knowing that your sales are in good hands.

Interested? Sign up and order content

Frequently asked questions on product description writing

What is product description writing?

Product descriptions are content that explains what a product is and present its benefits. These descriptions must be optimised for search engines and tell the complete story of the product, something we are experts at here at Topcontent.

How do you write a product description?

When writing a product description a writer needs to focus on the benefits of the product and use natural language to explain them to the target audience. Text needs to be short, easily scannable and include important “power words” about the product.

Where to find product description writers?

Product description writers can be found on many different freelance websites. Most content writing companies will have these types of writers as well. Here at Topcontent work with a pool of exceptionally talented product description writers, able to create content in many different languages.

DESCRIPTIONS copwriters

YOUR IDEAL CUSTOMER IS SOMEONE ELSE'S IDEAL CUSTOMER, TOO

  The moment of truth:  your potential customer reads your product description.  What happens next? Will they hit the back button or “add to cart?”

PRODUCT DESCRIPTIONS WRITTEN FOR HUMANS, BY HUMANS

Benefits of product descriptions copywriters.

MINIMIZE ABANDONED CARTS. MAXIMIZE CONVERSIONS.

High-converting product description copywriting for ecommerce websites.

AMPLIHIGHER: PRODUCT DESCRIPTION copywriting so Good you'll want to

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PRODUCT DESCRIPTION WRITING SERVICES

Turn products into powerhouses. compelling product descriptions writing services by writerscrew. craft product that captivate, convert, and elevate your brand..

The Untold Story Behind Every Product: Every product has a story waiting to be told. But in today’s competitive market, generic descriptions drown in a sea of sameness. At Writerscrew , we go beyond features. We weave narratives that highlight the benefits, solve customer problems, and ignite emotions.

Why Choose Writerscrew for Your Product Descriptions?

• Conversion Champions: Our data-driven approach ensures your descriptions are crafted to convert browsers into buyers.
• SEO Savvy: We optimize descriptions for search engines, increasing product visibility and organic traffic.
• Brand Voice Architects: We seamlessly integrate your brand voice, making every product description an extension of your unique identity.
• Target Audience Whisperers: We speak directly to your ideal customer, addressing their specific needs and desires.

The Writerscrew Product Description Process:

• Discovery: We delve into your product, its features, and target audience.
• Content Strategy: We develop a clear strategy that aligns with your brand and sales goals.
• Compelling Copywriting: Our writers craft captivating descriptions that showcase your product’s value proposition.
• SEO Optimization: We integrate relevant keywords to boost your product’s search ranking.
• Revisions & Finalization: We work collaboratively with you until every description shines.

Ready to Unleash the Power of Words:

Let Writerscrew transform your product descriptions into sales magnets. Contact us today for a free consultation and discuss how we can help you achieve your conversion goals.

Boost Sales with Powerful Descriptions!

Automated page speed optimizations for fast site performance

#1 Product Description Writing Services for eCommerce and Retail

Textworkers is the #1 product description writing service in the world, partnering with popular brands such as O’Reilly Auto Parts, Avon, INC. Magazine, Localsearch, and more. We craft compelling descriptions that get found by people looking for them, turning window shoppers into paying customers.

The Best Product Description Writing Services Online

We focus on illuminating value and turning window shoppers into paying customers.

Order Product Description Writing

Buy product descriptions in bulk.

You can buy as many product descriptions as you need. Textworkers specializes in enterprise order fulfillment with quality grading. We ensure every description meets quality expectations before delivery. We continue by offering unlimited revisions at no cost to help ensure every description meets and exceeds your expectations.

• 25-50-word blurbs
• 50-100-word short-form descriptions
• 150-300-word long-form descriptions
• Buy 1 description once
• Buy 1,000 descriptions weekly
• Buy 10k descriptions monthly

Our Product Description Writers Fuel Sales

Gain more traffic.

Without search traffic, you will not get the sales you should. When it comes to SEO, according to Shopify , “It can help drive organic traffic to your website and make your products more visible in search engine results pages (SERPs) .”

Get More Sales

According to LupaSearch , “ Statistics suggest that  accurate and well-written product descriptions can increase conversion rates by up to 78% . Product descriptions are the primary information source for customers interested in certain products.”

Get New Eyes

Earning new eyes is essential for brand recognition and growth. According to BigCommerce, “ Great product descriptions can ultimately  help improve conversion rates and increase sales, as well as boost your visibility and SEO.. .”

Increase Brand Recognition

Increase brand recognition with content that speaks to your target customers. Product descriptions define a brand’s voice, unique personality, and tone. This is what a brand uses to communicate effectively with its core audience.

Place an Order Today